how to create a business plan for soap

Soap Making Business Plan Template

Written by Dave Lavinsky

Soap Making Business Plan

You’ve come to the right place to create your Soap Making business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Soap Making companies.

Below is a template to help you create each section of your Soap Making business plan.

Executive Summary

Business overview.

Rose City Soap Company is a soap production company in Portland, Oregon that makes high-quality, all-natural, organic soaps. The company distributes its products across the metro area to major retailers and select department stores. The company’s products are also available directly to consumers via its website. We offer numerous fragrances to choose from, including rose, jasmine, and lavender. Our customers can depend on us to provide them with the perfect soap product that fits their preferences and needs.

Rose City Soap Company is run by Sandy Belrose. Sandy has worked for cosmetics stores for 10 years and has an in-depth knowledge of the industry and clientele. Throughout her career, she worked as a Store Manager, which has given her experience in the operations and management sides of running a business. Her experience, skills, and connections will be invaluable to the business.

Product Offering

Rose City Soap Company offers a variety of different soap products for consumers to choose from. The products come in four categories:

• Baby soap (bar and liquid)
• Liquid hand soap
• Foaming hand soap

Furthermore, the company will provide numerous scents for customers to enjoy. Some of our initial fragrances will include the following:

Customer Focus

Rose City Soap Company will primarily offer its products wholesale to local retailers, such as health and wellness shops, grocery stores, department stores, and cosmetics stores. However, the company will also have a website for individuals to purchase directly from the company rather than through a third party. We expect most of our retail and individual customers to be located in the Portland, Oregon metro area.

Management Team

Rose City Soap Company is run by Sandy Belrose, who has been a soap maker for 5 years. Over the years, she has experimented with various fragrances and ingredients to ensure all her products are high-quality and organic. She has already sold some of her products through online marketplaces but is making the transition to setting up her own website and selling her products in stores.

Though Sandy has never run a company of her own, she has been a manager of a cosmetics store for 10 years. This has given her an in-depth knowledge of the operations and management sides of running a business as well as of the clientele that typically purchases organic soaps.

Success Factors

Rose City Soap Company will be able to achieve success by offering the following competitive advantages:

• High-quality ingredients: Rose City Soap Company uses all-natural, organic ingredients and continuously strives to improve its product offerings. The company’s products do not contain any harmful chemicals. Instead, the company uses advanced organic and natural ingredients that don’t harm the skin.
• Management: The company’s management team has years of business and marketing experience that allows them to market and serve customers in an improved and more sophisticated manner than the competitors.
• Relationships: Having lived in the community for 20 years, Sandy Belrose knows all local leaders, newspapers, and other influencers in the area. It will be relatively easy for the company to build branding and awareness of the store and establish several product lines.
• Sustainability: Rose City Soap Company will be a zero-waste company with biodegradable packaging. It will maintain its eco-friendly status while scaling up to meet demand.

Financial Highlights

Rose City Soap Company is seeking $350,000 in funding to launch its soap-making business. The capital will be used for funding capital expenditures, staffing, marketing expenses, and working capital.

The breakdown of the funding may be seen below:

• Store design/renovation: $100,000
• Equipment, ingredients, and supplies: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing and advertising: $50,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Rose City Soap Company.

Company Overview

Who is rose city soap company, rose city soap company history.

Sandy Belrose is an entrepreneur who is passionate about providing soaps that are free of chemicals, preservatives, and other harmful ingredients. Rose City Soap Company will become a known soap manufacturer in Portland, offering a completely organic and natural experience.

Upon surveying the local customer base and finding the potential retail location, Sandy Belrose incorporated Rose City Soap Company as an S-Corporation on 11/11/202X.

Since incorporation, the company has achieved the following milestones:

• Found a location and signed a Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the cosmetics or soap manufacturing industries

Rose City Soap Company Services

Industry analysis.

The demand for organic and locally made cosmetics has increased substantially over the past decade. Consumers are eager to support local brands and want products that are free from chemicals. These factors have helped local soap industries thrive in recent years, and that trend doesn’t seem to be ending anytime soon.

For example, according to Grand View Research, the organic bar soap market is expected to increase at a compound annual growth rate of 8.2% from now until 2030. It is expected that the industry will be valued at USD 3.64 billion by the end of the decade.

A similar situation is occurring in the organic liquid soap industry. According to Allied Market Research, the industry will see a compound annual growth rate of 9.3% until 2027 and is expected to be valued at around USD 38 million by the end of the decade. These data show that as long as consumers continue to demand organic soaps and locally-made products, the soap industry will thrive.

Customer Analysis

Demographic profile of target market.

Rose City Soap Company will serve residents and businesses located in the Portland, Oregon metro area. There are hundreds of businesses and other establishments that would be interested in selling locally-made soap products.

The precise demographics for Portland, Oregon are:

Customer Segmentation

The company will primarily target the following customer segments:

• Individual buyers
• Grocery stores
• Cosmetics stores
• Department stores

Competitive Analysis

Direct and indirect competitors.

Rose City Soap Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

All Naturals

All Naturals is one of the most popular soap-making businesses in the Portland metro area. They have been in business for 20 years, selling a wide variety of soap products, including customized soaps. In addition to selling soaps, All Naturals also offers other skincare products such as lotions, body wash, and face wash.

Soap Experts

Soap Experts provides its customers with thousands of soap options in a variety of shapes, sizes, and fragrances. Customers can browse through their vast database via their website. Soap Experts also provides samples of their products for potential customers to try different scents and product types before purchasing.

Natural Bars

Natural Bars was established in 2010. Natural Bars’ current location is in Lake Oswego, where it can cater to a high-end clientele looking to be treated by experts and professionals in a more serene setting than that of the normal bustling soap shop. Its products are all 100% organic and free of chemicals. It also makes custom bars based on clients’ specific needs and preferences.

Competitive Advantage

Rose City Soap Company enjoys several advantages over its competitors. These advantages include:

• Relationships: Having lived in the community for 20 years, Sandy Belrose knows all local leaders, newspapers, and other influencers. It will be relatively easy for the company to build branding and awareness of the store and establish several product lines.

Marketing Plan

Brand & value proposition.

Rose City Soap Company seeks to position itself as a respectable, upper-middle-market competitor in the local soap-making industry.

The Rose City Soap Company brand will focus on the company’s unique value proposition:

• Offering a wide collection of soaps in liquid or bar form
• Offering a wide variety of fragrances
• Customer-focused mission
• Moderate price point
• Environmentally friendly, all-natural offering

Promotions Strategy

The promotions strategy for Rose City Soap Company is as follows:

Advertisement

Advertisements in local newspapers and magazines are an excellent way to connect with local consumers and retailers. Rose City Soap Company will advertise its products in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Social Media Marketing

Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. Rose City Soap Company will use social media to develop engaging content in terms of soap-making and the company’s product offerings. Engaging with prospective consumers and businesses on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.

Word-of-Mouth Marketing

Rose City Soap Company will encourage word-of-mouth marketing from loyal and satisfied clients. The company will use recommendations and word-of-mouth marketing to grow its customer base through the network of its existing customers. The company will be incentivizing its existing customer base to encourage friends to come and try its service for the first time.

Special Offers

Rose City Soap Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Rose City Soap Company’s pricing will be moderate, so customers feel they receive great value when availing of the products they are paying for. Customers can expect to receive high-quality soaps for a more affordable price than what they pay for ultra-premium brands.

Operations Plan

The following will be the operations plan for Rose City Soap Company.

Operation Functions:

• Sandy Belrose will operate as the President of the Rose City Soap Company. In addition to running the operations of the company, she will manufacture all the soap until demand requires her to hire additional help. She will also help out with marketing efforts and connect with local retailers who may be interested in selling the company’s products.
• Sandy will hire an Administrative Assistant to help with the administrative and operations sides of the business. They will also help with some of the marketing efforts, such as posting to social media.
• Once the business has several wholesale customers, Sandy will hire additional staff to help make and package the soap as well as provide customer service.

Milestones:

Rose City Soap Company expects to achieve the following milestones in the following six months:

• 4/202X Finalize lease agreement
• 5/202X Design and build out Rose City Soap Company
• 6/202X Hire and train initial staff
• 7/202X Kickoff of promotional campaign
• 8/202X Launch Rose City Soap Company
• 9/202X Reach break-even

Financial Plan

Key revenue & costs.

Rose City Soap Company’s revenues will come from its e-commerce sales as well as its wholesale accounts. The major costs for the company will be product costs and salaries. In the initial years, the company’s marketing spending will be high as it establishes itself in the market.

Funding Requirements and Use of Funds

Rose City Soap Company is seeking $350,000 in funding to launch its soap making business. The capital will be used for funding capital expenditures, staffing, marketing expenses, and working capital.

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

• Year 5: 100
• Average order price: $25
• Annual Lease: $25,000

Financial Projections

Income statement, balance sheet, cash flow statement, soap making business plan faqs, what is a soap making business plan.

A soap making business plan is a plan to start and/or grow your soap making business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Soap Making business plan using our Soap Making Business Plan Template here .

What are the Main Types of Soap Making Businesses?

There are a number of different kinds of soap making businesses , some examples include: Glycerin Soap, Liquid Soap, Novelty Soap, and Herbal Soap business.

How Do You Get Funding for Your Soap Making Business Plan?

Soap Making businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Soap Making Business?

Starting a soap making business can be an exciting endeavor. Having a clear roadmap of how to start a soap business  will help you stay focused on your goals and get started faster.

1. Develop A Soap Making Business Plan - The first step in starting a business is to create a detailed soap making business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your soap making business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your soap making business is in compliance with local laws.

3. Register Your Soap Making Business - Once you have chosen a legal structure, the next step is to register your soap making business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your soap making business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Soap Making Equipment & Supplies - In order to start your soap making business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your soap making business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a soap making business: 

• How to Start a Soap Business

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Soap Making Business Plan

Low startup costs, high margins, and a diverse market make soap-making an excellent business choice, especially for those who enjoy DIY projects and artistic expression. However, starting a business without proper planning can make you feel overwhelmed at times.

Need help writing a business plan for your soap making business? You’re at the right place. Our soap making business plan template will help you get started.

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Soap Making Business Plan?

Writing a soap making business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your soap making business, its location, when it was founded, the type of soap making business (E.g., handmade soap making, natural soap making, commercial soap making), etc.

Market opportunity:

Product and services:.

• For instance, your product line may include handmade soaps, organic soaps, scented soaps, soap bars, liquid soaps, and lotion bars.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Handmade soap making business
• Organic soap business
• Private-label soap-making business
• Liquid soap business
• Commercial soap making business
• Describe the legal structure of your soap making company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, a company offering private-label soaps might target a hotel chain, spa chain, or retail store that wants to offer its own branded soap products.

Market size and growth potential:

Competitive analysis:, market trends:.

• There is a growing demand for natural and organic products, so explain if you manufacture or sell organic soaps, and if not, what you plan to do next.

Regulatory environment:

Here are a few tips for writing the market analysis section of your soap manufacturing business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your product line:

List the types of soaps your soap making business will offer. Your product line may include,

• Lotion bars
• Shampoo bars
• Liquid soaps
• Organic soaps
• Scented soaps
• Handmade soaps

Quality measures:

• This may include regular quality checks, testing pH levels, compliance with regulations, excellent manufacturing practices, and testing the final product for fragrance, texture, and performance.

Packaging and labeling:

In short, this section of your soap making plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, handmade and natural ingredients, unique fragrances, creative shapes and designs, and eco-friendly packaging could be some of the great USPs for a soap making company.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your soap making business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your soap making business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment & machinery:.

• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your soap making business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other department managers (e.g. operations manager, quality control manager.) involved in the business operations, including their education, professional background, and any relevant experience in the manufacturing industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your soap making services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the soap making industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your soap making business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample soap making business plan will provide an idea for writing a successful soap making plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our soap making business plan pdf .

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Frequently asked questions, why do you need a soap making business plan.

A business plan is an essential tool for anyone looking to start or run a successful soap making business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your soap making company.

How to get funding for your soap making business?

There are several ways to get funding for your soap making business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your soap making business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your soap making business plan and outline your vision as you have in your mind.

What is the easiest way to write your soap making business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any soap making business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Soap Making Business

Back to All Business Ideas

How to Start a Soap Making Business

Written by: Esther Strauss

Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on October 7, 2021 Updated on May 14, 2024

Investment range

$2,000 - $6,000

Revenue potential

$90,000 - $456,000 p.a.

Time to build

Profit potential

$73,000 - $182,000 p.a.

Industry trend

Everybody needs to get clean! That’s why soap has been popular for centuries and is today a $42 billion market in the US alone. Amid increased concerns about cleanliness, health, and sanitization, the soap industry expanded sharply in 2021 and expects continued growth in the years ahead, so right now could be the perfect time to get in on the sudsy action. 

You could start your own soap making company, sell online to people around the country, even the world, and grab a little slice of that massive market. Of course, starting a successful company is rarely easy, and takes careful planning and preparation. 

Thankfully, you’ve come to the right place, as this step-by-step guide details all you need to know and do to begin your entrepreneurial success story.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Whether you’re trying to find your golden idea or you’ve already decided on soap making, it’s essential to analyze the industry before jumping in. By taking time to evaluate the opportunity, you’ll be able to determine if the opportunity is worth the investment.

Let’s start with analyzing the pros and cons of soap making.

Pros and cons

• Low startup costs
• Soap making is easy to learn
• Work at home, when you want
• Demand is constant; people need to wash
• Could involve dangerous chemicals like lye
• New soap testing takes time
• Low barriers to entry means stiff competition

Soap making industry trends

Bath and body soaps have the largest share in the soap industry at 76%, followed by kitchen and laundry soaps. Top US manufacturers, such as Colgate-Palmolive, Procter & Gamble, and Johnson & Johnson, dominate the market, but there’s increasing interest in more transparent and all-natural independent soap makers. 

Soap market growth is steady, but consumers have begun to favor liquid soaps over traditional bars. This is due to the belief that liquid soaps are more hygienic when shared and tend to last longer.

Industry size and growth

• Industry size and past growth – The US soap industry is worth more than $42 billion after an impressive 12% growth in 2021, which softened the five-year decline to 0.5% per year.(( https://www.ibisworld.com/united-states/market-research-reports/soap-cleaning-compound-manufacturing-industry/ ))
• Growth forecast – The global soap market expects to see steady 5% annual growth through 2027, with North America driving growth due to increased demand for washing and bathing products.(( https://www.fortunebusinessinsights.com/soap-market-102841 )) 
• Number of businesses – There are nearly 4,700 soap and cleaning compound manufacturing businesses in the US.
• Number of people employed – The industry employs almost 55,000 people.

Trends and challenges

Trends shaping the soap making industry include:

• Rising awareness of the importance of hygiene in preventing infections
• Increasing consumer preference for sustainable products

Challenges in the soap making industry include:

• Availability of alternative products like liquid soap, body wash, and shower gels
• Environmental issues arising from use of plastic packaging

How much does it cost to start a soap making business?

Startup costs in the soap making business are low thanks to operating from home, inexpensive equipment, and the long shelf life of soap. It costs roughly $4,000 to start a soap business, with the major costs being materials and marketing.

How much can you earn from a soap making business?

When it comes to profitability, once your business is established you could earn close to $200,000 per year. This article uses a production cost estimate of $1 per bar and a $5 resale price, for an 80% margin. 

In your first year or two, you could sell 50 bars of soap per day and make more than $90,000 in annual revenue. This would give you a profit of $73,000, assuming that 80% margin. After you build a reputation you might be able to sell 250 bars per day, but this would require you to add workers and rent a production facility, cutting your margin to 40%. Still, with $456,000 in annual revenue you’d make more than $182,000 in profit. 

What barriers to entry are there?

While the investment needed to start a soap business is minimal, there are some complex barriers to overcome in the industry.

Soap regulations

You’ll have to comply with the Food and Drug Administration (FDA) or Consumer Product Safety Commission (CPSC) regulations. If your soap falls under a cosmetic or drug category, you’ll be dealing with the FDA, while the CPSC regulates the rest.

You can check out the FDA’s frequently asked soap questions for more information. To be safe, you can either use ingredients that are free from regulation or contact a representative from the relevant authority to evaluate your ingredients.

Consumer loyalty

Since soap has been around for hundreds of years, customers may be loyal to specific brands simply because that’s what their family has used for generations. To gain customers, ensure your product is different from the run-of-the-mill brands and caters to a specific need, for example, all-natural or premium ingredients not found elsewhere.

Distribution channel domination

Big brands dominate the shelf placements in many local supermarkets. Often, it’s difficult for small brands to get noticed as they can only afford less optimal shelf locations.

What you can do is to avoid the usual distribution channels, like supermarkets, where you’re competing against large companies. Instead, you can sell direct-to-customer and place your ads on social media.

Economies of scale

With every established industry, large companies will always have an advantage when it comes to price. Since they operate at scale, their production costs are lower, which means they can offer their products at lower prices than new businesses entering the market.

Instead of bringing down your price, create a story for your brand and develop a unique value proposition that is worth more than saving a few dollars.

Research and development

On the other end of low production costs is a considerable research and development budget. Large companies are always trying to develop new products to get one up on their competition, which can put smaller businesses out of the game.

Don’t compete for the same customers. Small businesses have a significant advantage that large corporations don’t, and that is the ability to generate profits from smaller market segments. Find a small niche that corporations avoid and begin developing products for them.

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Step 2: hone your idea.

Now that you know what’s involved in starting a soap making business, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research other soap makers to examine their products, price points, and customer reviews, as well as what sells best. You’re looking for a market gap to fill. For instance, maybe the local market is missing a great soap for dogs. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as all-natural ingredients.

This could jumpstart your word-of-mouth marketing and attract clients right away.

Consumers are becoming more aware of the ingredients in the soaps they put on their skin, and for that reason, there is a push toward label transparency. Certain large companies still use chemicals in their products and may obscure product contents with their labeling. These chemicals may be cheaper than natural alternatives, increase the shelf life of their product or have another benefit for their bottom line, hence the reluctance to remove them.

As an alternative, all-natural soap manufacturers have grown in popularity, in particular, home-based operations. This growth may be because small businesses that operate from home are less concerned with their bottom line and want to provide the best products to consumers.

If you pursue this opportunity within the market, ensure that you don’t cut corners and use only the safest ingredients for your customers. Doing so will improve their satisfaction and build loyalty to your brand—the first steps to growing your business.

What? Determine your products varieties and offerings

A crucial question for any business is, what products will you offer? You’ll need to determine which soaps you’ll offer, how you’re going to make them, which ingredients you’ll use, and the price at which you’ll sell your soaps.

The products should be competitive and reflect the needs of your target market. Your soap can meet your customers’ needs in three main ways: scent, ingredients, and manufacturing method. It’s your job to figure out which combination of these three factors will give your customers the highest level of satisfaction.

What are the methods to make soaps?

Your choice of soap making method may be influenced by the availability of supplies and equipment, personal preferences, and consumer needs. Nevertheless, the following techniques are popular and used by common brands to produce quality soaps.

Cold press soap

Cold pressing is a popular method that involves blending fat or oil with sodium hydroxide (lye). When mixed, it forms a chemical reaction called saponification, and it takes around 4-6 weeks for the soap to cure with this method. The main advantage of this method is that you can customize every ingredient as desired.

Melt and pour soap

The melt and pour method is best suited for beginners. First, a pre-made base is bought, melted, modified with your favorite color and scent, and then poured into a mold. Since you’re using a pre-made base, you won’t need to handle any chemicals or undergo saponification—unlike the cold press method.

Hot press soap

In the hot press method, you cook the soap to form a gel, which you then pour into a mold. This method also allows you to customize all the soap ingredients, similar to the cold press method.

The main difference between the hot and cold press methods is that the former uses external heat to form a quick chemical reaction, whereas the latter may take 4-6 weeks to cure the soap.

Rebatch soap

Rebatching is another method well-suited for beginners as it allows you to skip saponification. In this method, a pre-made soap is reprocessed to form a new soap that looks and smells different.

For example, you buy a bar of soap from the market, melt it, customize it with your favorite color and scent, and then pour it into a new mold. It will give a new life to the soap with your color, fragrance, and branding.

How to learn soap making?

If you’re a beginner, you likely won’t know the best ways to begin making your soap, so you’ll need to invest in some education. You’ll need to know the best methods for making soap, how to buy supplies and protective gear, and what it takes to become a successful soap maker.

To learn these, you could start researching through Google or YouTube to find some free resources. But if you want to get started as quickly as possible, it’s a good idea to invest in a course from a reputable provider. Here are a few that you can check out:

• How To Make Your Own Handmade Soap
• Soap Business In A Box Programme
• Melt & Pour Soap Making Home Business Marketing Starter Kit

How much should you charge for soaps?

The average price of a soap bar is around $5, while it costs about $1 to produce that bar, resulting in an 80% margin. However, this is just a starting point. You should base your prices on your own cost to produce your soap. 

For example, if your soap costs $1.50 to make, you could either maintain an 80% margin and charge $7.50 or reduce your margin to 70% and charge a more competitive price of $5.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price point. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Generally speaking, females are the primary target market for soap as they tend to be more conscious of their skin and well-being, but males are also becoming more aware of their health. In either case, your customers will likely be more established, so you could find them on Facebook, LinkedIn, and Instagram. 

There is also potential to make B2B sales to hotels and spas, but that may require customized soaps. 

Where? Choose your business premises

Operating your business from home in the early stages will help keep costs low, but as your business grows, you’ll likely need a production facility so that you can optimize your soap making. Find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Soap Company Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “soap”, boosts SEO
• Name should allow for expansion, for ex: “Pure Bliss Soap” over “Sensitive Skin Soaps”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Soap Making Business Plan

Here are the key components of a business plan:

• Executive Summary: Summarize your soap making business’s vision, highlighting its focus on crafting unique, high-quality handmade soaps with natural ingredients .
• Business Overview: Describe your soap making business, emphasizing the production of artisanal soaps with a variety of scents, textures, and skin-friendly ingredients.
• Product and Services: Detail the range of soap products offered, including organic, hypoallergenic, and specialty soaps, as well as potential custom or seasonal lines.
• Market Analysis: Evaluate the demand for handmade, natural soaps and identify your target market, such as eco-conscious consumers or luxury bath product enthusiasts.
• Competitive Analysis: Assess other soap makers and brands in the market, noting how your products stand out in terms of quality, ingredients, or packaging.
• Sales and Marketing: Outline your strategy to market and sell your soaps, including online sales, craft markets, and partnerships with boutique stores.
• Management Team: Highlight your and any team members’ expertise in soap making, product development, and business management.
• Operations Plan: Describe the soap production process, from ingredient sourcing to packaging and inventory management.
• Financial Plan: Provide an overview of financials, including start-up costs, pricing strategy, and projections for revenue and growth.
• Appendix: Include supplementary documents such as detailed recipes, customer testimonials, or market research data to support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will  register their business in the state  where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to soap making. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively  easy to transfer  your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your soap making business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

 Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a soap making business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Soap Making Business Licenses and Permits

Starting a soap making business requires obtaining a number of licenses and permits from local, state, and federal governments. And you may need additional permits or licenses depending on the ingredients in your soap.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your soap making business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may also want to consider industry-specific software such as SoapMaker to manage inventory and issue invoices. You can also use manufacturing tools like Odoo and MRPeasy to manage production processes and distribution.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using different website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

Customers are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google.

Here are some powerful marketing strategies for your future business:

• Website & SEO — Enhance your visibility by optimizing your website with keywords related to soap making and skin care to attract organic traffic.
• Interactive Storytelling on Instagram — Utilize Instagram Stories and Reels to provide behind-the-scenes content, boosting customer engagement and connection.
• Idea-Inspiration Boards on Pinterest — Showcase your handmade soaps on thematic Pinterest boards to capture the interest of users seeking inspiration and aesthetic products.
• Engaging TikTok Videos — Create vibrant, short videos on TikTok to showcase the sensory experience of soap making, leveraging the platform’s large, engaged audience for potential viral reach.
• Targeted Facebook Campaigns — Use Facebook’s demographic targeting tools to deliver precise advertisements to potential customers.
• Google Ads — Implement Google Ads campaigns targeting individuals searching for related skincare and soap-making products.
• Local Partnerships — Collaborate with local businesses to offer co-branded products or promotions, enhancing community ties and exposure.
• Subscription Model — Introduce a subscription service for regular soap deliveries at a discounted rate to ensure steady customer retention.
• Loyalty Programs — Develop a loyalty program that rewards repeat customers to foster ongoing engagement.
• Educational Workshops — Host workshops to teach soap making, engaging the community and building interest in your brand.
• Influencer Collaborations — Partner with niche influencers in the eco-friendly and wellness spaces to extend your reach within targeted communities.
• Eco-Friendly Packaging — Utilize innovative, sustainable packaging as a key marketing point to attract environmentally conscious consumers.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your soap meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your soap making business could be: 

• Absolutely all-natural for your skin and your health
• The ultimate soap for dry skin
• Wonderfully scented soaps to start your day! 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a soap business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been making soap for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in soap making. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business. 

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential employees for a soap making business include:

• Production Workers
• Marketing Lead
• General Manager

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Soap Making Business – Start Making Money!

If you’ve made it this far, you’ve learned nearly all there is to know about starting a soap making business. It should be easy to sell soap since you don’t have to convince consumers that they need it. But for you to penetrate this saturated market, you’ll have to come up with unique products and be creative about marketing these. 

You might want to consider making soap from all-natural and organic ingredients to answer the demand for sustainable products. You can also develop products targeted at a certain demographic. Whatever you decide, it’s time to get out there and chase your soap dreams!

• Soap Making Business FAQs

Soap-making is indeed a profitable business. The cost of production generally accounts for only 20% of the retail price. Plus, if you run your business from home, you won’t have any large overheads, aside from promoting and marketing your business. A solopreneur can expect to make up to 70% in net profit, while a large company could make up to 30% in net profit (although total profits are much higher.)

Soap-making is easy since you can learn everything you need to know online. There are four methods to make soaps, and two of them, namely Melt-and-Pour and Rebatch, only require you to add color and fragrance after buying the pre-made base. While the process of making soap is easy, creating unique and popular recipes is more complicated.

The price largely depends upon the ingredients and reputation of your brand. On average, you can sell homemade soap for $5 per bar. However, if you are in a luxury soap segment with premium and high-quality ingredients, the price could be well over $10 per bar.

Soap making is not expensive unless you intend to use premium ingredients. The main ingredients include fat/oil and lye. Both of these are affordable, leading to a typical cost per bar of $1.

Soap is an excellent business. It offers you the flexibility to produce soaps from home without needing special or expensive equipment, so you start it as a side hustle until it gains traction. The soap business also has a ton of upside with the potential to develop a national or international brand.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Soap Company Name
• Create a Soap Making Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Soap Making Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Soap Making Business - Start Making Money!

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How to Start a Soap Making Business

Last Updated: March 26, 2024 Approved

This article was co-authored by Shelley Williams . Shelley Williams is an Arts & Crafts Expert based in Long Beach, California. After a 20-year career as an educator, Shelley brought her love of education to the world of crafting and creating things. Shelley opened CRAFT + LIGHT, a creative arts studio, in 2019. Since then, Shelley has taught over 1000 people to make soap, wood signs, alcohol inks, candlemaking, bath bombs, and more. In addition to being a craft store, CRAFT + LIGHT hosts private parties, family birthday events, open studio events, and other types of craft demonstrations. Shelley partners with City governments to curate creative care packages for at-risk residents and is a partner of the Long Beach Black Health Collaborative funded out of the City of Long Beach. There are 17 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 15 testimonials and 100% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 306,694 times.

Making soap is a fun hobby that can turn into a full-time business or at least a way to make a little extra money. Homemade soaps, especially those that use organic ingredients or beautiful designs, are a hit with many customers since they are an inexpensive luxury and a popular gift-giving idea. To succeed at the soap making business, you will need to develop quality soaps, control your inventory and pricing, and market your products.

• The cold process of making soap is the most common method. It involves mixing an alkali (usually lye) with fats or oils. Once mixed and formed into shape, it can take weeks for the soap to cure.
• The hot process of making soap requires you to cook the soap. This method requires no cure time, and can make it easier to add scents and colors. However, it is more difficult to work with and mold hot process soap.
• If you are new to soap making, consider taking a class in your area. Check with local crafts organizations, stores, and soap makers to see what opportunities are available. [1] X Research source [2] X Research source

• A microwave
• A mixing kettle
• Gloves and safety goggles

• Creating a unique and memorable company name [7] X Research source
• Using specially designed shapes
• Embossing the soap with letters or other forms
• Wrapping the soap in special papers or ribbons
• Creating a logo for your company

• Oils [8] X Research source [9] X Research source
• Molds< [10] X Research source [11] X Research source
• Scents and colors
• Equipment [12] X Research source

• Whether or not you are working with a professional accountant, learn how to use small business accounting software such as Quickbooks. [14] X Research source These programs can be a tremendous help in keeping up with inventory, sales, bills, and orders.

• The Small Business Administration can offer lots of assistance with setting up your business, including finding loans and investors, filling out required forms, getting insurance, meeting tax requirements, etc. [15] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
• You should also contact your area’s local development board or small business administration about local support for setting up your business.
• If you are planning on hiring other employees, contact the IRS about getting an Employer Identification Number (EIN) for tax purposes. [16] X Trustworthy Source Internal Revenue Service U.S. government agency in charge of managing the Federal Tax Code Go to source

• Label and package your stock so that it is ready to ship or sell.
• Follow any labeling regulations in effect in your area. For example, the U.S. Food and Drug Administration (FDA) requires that you list all ingredients of a soap on its label. [17] X Research source

• Consider offering specials, like sales around holidays, reduced rates on bulk orders, and offers like “buy 2, get 1 free.”
• Don’t set prices that are too low or too high. Try to set prices that will allow you to take care of your up-front costs (supplies, transportation, etc.), and hopefully leave a profit. If your sales increase, you can expect your profits to grow, but you don’t want to set prices so high at first that you don’t sell anything.

• Word-of-mouth
• Social media
• Advertisements online and in traditional media
• Business cards
• Sales displays

• Arts and crafts shows
• Farmers markets
• Home parties

• If you sell online, you will need to consider shipping costs and how to handle them. Consider whether you will have customers pay for some or all of the shipping themselves, and whether or not you will offer a variety of shipping options (standard delivery, express, overnight, etc.).

Expert Q&A

• Look for a local or national group you can join or follow, such as the Home Soap Makers Guild or Modern Soapmaking. [25] X Research source [26] X Research source These groups can be a great way to network, meet collaborators, and get ideas. Thanks Helpful 0 Not Helpful 0

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Expert Interview

Thanks for reading our article! If you’d like to learn more about soap making, check out our in-depth interview with Shelley Williams .

• ↑ https://www.backporchsoap.com/index.php?main_page=index&cPath=34
• ↑ http://www.soapmakingstudio.com/classes.html
• ↑ http://www.smallstarter.com/browse-ideas/how-to-start-a-successful-soap-business-in-africa/
• ↑ http://www.soapequipment.com/
• ↑ http://www.entrepreneur.com/article/13372
• ↑ http://blog.worldlabel.com/2010/how-to-start-your-own-soap-business.html
• ↑ http://www.soaperschoice.com/
• ↑ http://www.bulknaturaloils.com/
• ↑ http://moldmarket.com/
• ↑ http://forcraftssake.com/shop/
• ↑ https://www.entrepreneur.com/article/81408
• ↑ https://www.sba.gov/
• ↑ https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online
• ↑ https://www.economicsdiscussion.net/pricing/importance-of-pricing/31838
• ↑ http://smallbiztrends.com/2012/12/10-essentials-for-handmade-business-success.html
• ↑ http://www.soapguild.org/
• ↑ http://www.modernsoapmaking.com/

About This Article

If you want to start a soap making business, you will need a blender, a microwave, a mixing kettle, labelers, and wrappers. Plus, you’ll have to find long-term suppliers for your oils, molds, colors, and scents. Then, you should speak with an attorney and a tax advisor to make sure the business starts smoothly before you start building up stocks of soaps to sell. To learn how to determine pricing and advertise effectively, scroll down! Did this summary help you? Yes No

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How to start a soap making business.

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The majority of people who start a soap-making business begin their venture with a hobby. They enjoyed making homemade soap for family and friends. If you’re ready to get serious and you want to know how to start a soap-making business, you’ll have to up your game.

Here’s some business advice – you’ll have to focus on the business end when you start selling. Soap makers wish they could spend all their time making soaps but should spend the majority of their time working on ways to sell soap.

Why You Should Consider Starting a Soap Business

There are many reasons why you might consider starting a soap business. Here are a few of the most compelling:

• The demand for handmade soap is growing.  People are increasingly interested in using natural, handmade products, and soap is no exception. This means that there is a growing market for your handmade soaps.
• Starting a soap business can be relatively inexpensive.  You can start a soap business with a relatively small investment, as you don’t need a lot of specialized equipment or inventory.
• Soap making is a fun and creative hobby. If you enjoy making soap, then starting a soap business can be a great way to turn your hobby into a profitable business. You can be creative with molds, ingredients, scents and colors.
• Soap making is a relatively easy business to learn.  There are many resources available online and in libraries that can teach you how to make soap.

Of course, there are also some challenges to starting a soap business. These include:

• Competition.  There are many other soap businesses out there, so you’ll need to find a way to differentiate your products and stand out from the competition.
• Regulations.  You’ll need to comply with a number of regulations, such as those related to food safety and labeling.
• Marketing.  You’ll need to develop a marketing plan to reach your target customers.

How Much Does It Cost to Start Your Soap Business?

Many soap makers start small from home, with a minimal product line at a cost of about $1,000. You most likely have some basic equipment needed for a small operation, such as a microwave, blender and mixing kettle. You can save money using equipment you already have.

The cost of starting a soap business depends on many things, including the size and scale of the business, the type of soaps you plan to make, the ingredients you plan to use, the equipment needed, the cost of packaging, and marketing expenses. Here’s a rough breakdown of the potential costs:

• Soap-Making Ingredients and Supplies: Depending on the types of soaps you’re making, your ingredients might include a variety of oils, lye, additives (like colors, scents, and exfoliants), and water or other liquids. These costs can range anywhere from $50 to $500 or more to start, again depending on the volume of soap you plan to produce.
• Equipment: Basic equipment for soap making includes a soap mold, a pot, a scale, a stick blender, safety equipment (like gloves and safety goggles), a thermometer, and utensils. This could cost between $100 to $300.
• Packaging and Labeling: Costs can vary greatly depending on the type of packaging and labeling you choose. This could be as low as $50 for simple packaging or up to the hundreds for more elaborate or custom options.
• Marketing and Advertising: Building a website, advertising, business cards, and other promotional material can range from a small investment if you do it yourself, to several hundreds of dollars if you hire professionals.
• Licenses and Permits: Depending on your location, there may be costs associated with obtaining a business license, insurance, and potentially other permits or inspections. These costs can vary greatly but may range from $100 to $500 or more.
• Workspace: If you’re not working from home, you’ll need to factor in the cost of renting a workspace.
• Miscellaneous Costs: You may also have other costs such as shipping, professional services (like accounting or legal), and ongoing supplies.

Starting a small-scale soap business could cost you anywhere from a few hundred to a few thousand dollars. This is a general estimation and the actual costs may vary significantly based on the scale of your operations, the location of your business, and the types of products you plan to produce. Start with a detailed business plan that outlines all potential costs for the most accurate estimate.

Starting a Soap Making Business in 20 Simple Steps

1. research the competition.

There are many other soap makers already in the business. Before you start your own soap making business, you need to learn who they are, what they make and where they sell.

Also consider the competition you’ll get from the manufacturers making commercial soaps for the big box stores. Acknowledge that people can buy soap very cheaply. How is yours going to be so special that they’ll spend more to get it?

2. Choose a Niche

Choosing your niche and knowing your target market are closely related. It’s important to realize that just because you absolutely love a certain soap you make, doesn’t mean there’s a market ready for you.

Today, small businesses specializing in homemade soap making are focusing on using natural ingredients, which is just what the consumers want. To your natural soaps you can add tweaks in the manufacturing process that make your handcrafted soap unique – such as embossing it, adding specific herbs, mixing in essential oils or coconut oil.

3. Know Your Target Market

Are you going to sell to local store owners, or conduct much of your business in online stores?

Most businesses, not just soap making, carefully consider the demographics for their buyers. To be a successful soap maker, you’ll need to do a mix of both – sell local and via an online store on the web.

4. Name and Brand Your Business

Make sure the name you take isn’t already taken, or very similar to another business that makes homemade soaps.

Also, be careful not to limit yourself as your business grows, because of the name you’ve chosen. For example, “Linda’s Lavender Luxury Bars” doesn’t allow Linda to expand to other scents.

Your logo you design is extremely important. It will most likely be stamped or printed on your shipping materials and packaging. It should be easily recognizable, as a consistent brand with a distinct style and color.

5. Create a Soap Making Business Plan

Every profitable business has a plan with all the features needed:

• Mission Statement – Why the business was started.
• Executive Summary – Who’s who in management.
• Type of Entity – Business Structure
• Accounting program
• Shipping Needs
• Development of Sales Channels
• Membership in Groups – Such as the Handcrafted Soap and Cosmetics Guild .
• Management plan for expansion balanced by cash flow
• Business plan for expansion by reaching new customers.

6. Look into Small Business Grants

There are several sources for possible grants:

United States Chamber of Commerce

Small Business Administration

Amazon – Amazon recently launched a program called the Black Business Accelerator for their sellers. There are other programs for those who are marketing handmade crafts.

7. Form a Legal Entity and Register Your Business

Forming a legal entity is a critical step in starting a soap business. It separates your personal assets from your business liabilities, providing financial and legal protection. Consider options like an LLC for flexibility and limited liability, a partnership if you’re working with others, or a sole proprietorship for a simple structure.

Registering your business requires choosing a unique name and adhering to state-specific requirements. This step ensures your business is legally recognized, allowing you to operate smoothly and focus on crafting quality soaps.

8. Open a Business Bank Account

Opening a business bank account is an essential step in professionalizing your soap business. It helps in managing finances, tracking expenses, and simplifying tax filings. You’ll need your business registration documents, EIN, and personal identification.

Separate your personal and business finances to avoid legal complications and maintain clear financial records. This step also enhances credibility with customers and suppliers, showcasing your commitment as a serious business entity in the soap-making industry.

9. Look into Licenses and Permits

You’ll need the standard stuff, such as an Employer Identification Number ( EIN ) in order to file sales tax. You’ll also need a Business Operators Permit . Before you start making soap in your home, you need to check to see if you meet local zoning requirements.

Because you’re selling something people will use on their bodies, you’ll need to pay attention to cosmetics regulations in your state, which will spell out what you need to do in order to meet the standards of the consumer product safety commission.

On the federal level, you’ll need to meet FDA regulations . For example, all the ingredients must be listed on the label.

10. Buy the Necessary Equipment

Before you spend money on small equipment, consider being bolder. You’re in this, right? Save your blender for smoothies, and buy commercial grade equipment:

• Commercial Mixer
• Large metal bowls
• Commercial microwave
• Large metal mixing kettles
• Personal gear such as goggles (you’ll be working with an alkali and hot materials), spoons, measuring cups, thermometers, gloves and scales

11. Find Ingredients Suppliers

Many soap makers say this is one of the most critical and difficult steps. But let’s face it – if you don’t have the supplies, you can’t make the soap.

• You’ll need oils, such as fragrance oils/essential oils, and (depending on your recipes) olive oil, coconut oils and/or shea butter.
• Soap base – you can choose to buy this pre-made.
• Molds – You can buy already for soap use or find other items that could be used as molds for soap.
• Scents and colors (pigments)
• Packing materials for shipping and/or display

12. Plan Your Accounting System

You’ll need an easy way to track income and expenses. Some suggestions are Quick books, Intuit, or Zoho products.

13. Design Your Packaging

On your website and social media accounts, you’ll need really great descriptions and ever better photos. Unless you’re a good photographer, you may want to hire this service.

Social media marketing may be your best source for developing a loyal customer base, which is directly related to how much profit you make. You don’t want to scrimp on attractive packaging and photos of your finished product line.

14. Get Insurance

One of these types of policies may be necessary for your soap business:

• Business Insurance – whether you’re home based or manufacturing from another location.
• General Liability Insurance
• Product Liability Insurance
• Errors and Omissions Insurance

15. Plan Where You Will Sell Your Soap

Many get their start by selling at farmers markets or craft fairs. From there, judicious use of a business card will lead those customers to your social media platforms.

You can also try online marketplaces such as Etsy shop and Amazon Handmade. Read the fine print so that you understand the terms of those agreements. Overall though, selling through Etsy or Amazon opens the door to you contacting thousands of buyers.

You can reach out to brick-and-mortar locations such as stores, Spas, hotels, Inns and more.

16. Create a Website

Your website should be extremely professional with beautiful design, informative product descriptions and brilliant photography.

Helpful tips for creation of an interactive website:

• Hire a professional to link your website to search engines – this is called search engine optimization.
• Include a space for announcements, such as your plan to sell at an upcoming farmers market or craft fair.
• Include a space for customer testimonials.
• Sell from your own website.

17. Get Your Taxes in Order

Understanding and managing your tax obligations is crucial in running a successful soap business. Register for an EIN to handle sales tax and federal tax obligations. Familiarize yourself with the tax requirements specific to your business structure and location.

Consider quarterly tax filings to manage financial responsibilities effectively. Keep detailed records of all transactions to simplify the tax filing process. Staying compliant with tax regulations ensures your business operates legally and avoids penalties.

18. Hire Staff

As your soap business grows, hiring staff can help you manage increased production and expand your market reach. When hiring, focus on roles that directly contribute to your business goals, like production assistants or marketing specialists.

Ensure you comply with employment laws and provide a safe, welcoming work environment. Training staff in soap-making techniques and customer service can maintain the quality and reputation of your brand. Remember, a skilled and motivated team can be the key to taking your soap business to new heights

19. Make Your Soap

This is the part where you get to have fun. You can use existing soap recipes or tweak them using scents or colors that you prefer.

Remember that handmade soap has a perceived value of being better than other soaps. Make sure that your soap lives up to this ideal.

20. Market Your Business and Expand

Here are four awesome ideas for marketing and expansion:

• On your website, create a monthly “soap subscription” that people can purchase for themselves or purchase as a gift.
• Use Etsy Soap.
• Partner with a school club or charitable entity and supply your soaps (at a discount) as part of a fundraiser.
• Diversify – Make a specialty soap for pets, such as dogs and cats. It’s already being done, with great success.

What are the basic steps to start a soap making business?

The basic steps include researching the soap making process, obtaining necessary licenses and permits, developing a business plan, sourcing quality ingredients, creating unique soap recipes, and setting up sales channels.

Do I need any special skills or knowledge to start a soap making business?

While prior soap making experience can be beneficial, it’s not a strict requirement. You can learn the techniques through online tutorials, workshops, or courses, and practice until you master the art of soap making.

What are the costs involved in starting a soap making business?

The costs can vary based on factors such as the scale of your operation, equipment, raw materials, packaging, and marketing. Generally, expect to invest in equipment, ingredients, packaging, and marketing efforts.

How can I market my handmade soaps and attract customers?

Utilize social media platforms and create an online presence. Use high-quality images and engaging content to showcase your soaps. Attend craft fairs, farmers’ markets, or local events to reach potential customers in person.

Are there any regulations or safety considerations for selling handmade soaps?

Yes, it’s crucial to comply with labeling requirements, product safety regulations, and health standards. Research the specific regulations in your region and ensure your products meet all necessary legal requirements.

Can I sell my handmade soaps online?

Yes, selling online is a great way to reach a wider audience. You can set up an e-commerce website, use online marketplaces, or even create a presence on social media platforms to sell your products.

How can I differentiate my soap making business from competitors?

Focus on creating unique soap recipes, experiment with various natural ingredients, emphasize your commitment to quality and sustainability, and offer excellent customer service to set your brand apart.

Image: Depositphotos, Envato Elements

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How to Start a Business Making Soap

Main Sections In This Post Steps To Starting A Soap Production Business Points to Consider Knowledge Is Power Featured Video

This post offers a detailed guide on starting a soap production business, including examples and samples.

It’s part of our “Knowledge Is Power” section, providing up-to-date resources for startups and established businesses.

Share and bookmark it for future reference, as it covers essential information.

Let’s get started with the steps.

The Steps to Take To Start Your Soap Production Business

Below are the steps to starting a soap production business.

Each step is linked to a specific section, allowing you to jump to your desired section or scroll to follow the steps in order.

• An Overview of What You’re Getting Into
• Soap Production Business Overview
• Researching Your Soap Production Business
• Looking at Financials
• Creating Your Mission Statement
• Creating A Unique Selling Proposition (USP)
• Choose a Soap Production Business Name
• Register Your Company
• Create Your Corporate Identity
• Writing a Business Plan
• Banking Considerations
• Getting the Funds for Your Operation
• Software Setup
• Business Insurance Considerations
• Supplier and Service Provider Considerations
• Setting Your Prices
• Physical Setup
• Creating a Website
• Create an External Support Team
• Hiring Employees
• Getting Customers Through the Door

1. An Overview of What You’re Getting Into

Working in a field you’re passionate about is indeed a blessing. Passion serves as the driving force behind your success, especially in endeavors like owning and operating a soap production business.

When you are deeply passionate about your business, challenges become opportunities for creative problem-solving rather than insurmountable obstacles.

Passion fuels your determination to find solutions and push through adversity.

Imagine a scenario where financial worries are non-existent, and you have everything you’ve ever desired.

If, in this situation, you still choose to start and run a soap production business without financial gain, it demonstrates your genuine passion for the industry.

It signifies that your motivation transcends monetary rewards, and the love for soap production drives you.

However, if you find yourself leaning towards other pursuits in this scenario, considering whether those alternative paths align more with your true passions is worth considering.

Perhaps your heart lies elsewhere, and that’s where your energy should be invested.

In summary, passion is the linchpin of success in any business, including soap production.

You’ll find ways to overcome challenges and thrive if you’re genuinely passionate about it. But if your passion lies elsewhere, pursuing that path may lead to more fulfilling endeavors.

Ultimately, your passion for soap production will significantly influence your career and success.

For More, See How Passion Affects Your Business . Also, see Considerations Before You Start Your Business to identify key points for a new business owner.

2. Gaining an Overview of Owning a Soap Production Business

Next, let’s spend some time on key issues to give you an overview of what to expect from owning and running your business.

a.) A Quick Overview of Owning a Soap Production Business

A soap production business entails the manufacturing and selling of soap products, operating within the personal care and hygiene industry.

Soap is an essential cleanliness and skin care product, making soap production a significant player in consumer goods.

The daily operations of managing a soap production business involve:

1. Raw Material Procurement:

Securing top-quality raw materials, including oils, fats, fragrances, and additives, is vital. A vigilant eye on inventory levels is necessary to maintain a steady supply.

2. Production Process:

Soap manufacturing forms the core of the business. This encompasses blending and heating raw materials, shaping the soap through molding or other techniques, and allowing it to cure.

Variations like cold-process and hot-process methods require specialized attention.

3. Quality Control:

Consistency and quality are non-negotiable.

Rigorous testing and inspection at every production stage ensure that the soap products meet high standards.

4. Product Development:

Continuous innovation is essential. Researching and creating new soap formulations, scents, and designs to meet customer demands and remain competitive are ongoing tasks.

5. Packaging:

Packaging plays a pivotal role in product presentation.

Daily activities include designing appealing packaging, ensuring accurate labeling, and complying with regulatory requirements.

6. Inventory Management:

Monitoring finished product inventory, tracking shelf life, and managing stock levels prevent overstocking or shortages.

7. Sales and Marketing:

Promoting soap products through marketing campaigns, advertising, and maintaining relationships with distributors, retailers, or direct customers demands constant effort.

8. Customer Service:

Addressing customer inquiries, effectively handling complaints, and ensuring overall satisfaction is vital for maintaining a positive brand reputation.

9. Financial Management:

Effective management of finances, including budgeting, cost control, pricing strategies, and diligent tracking of revenue and expenses, is crucial for the business’s sustainability.

10. Regulatory Compliance:

Adhering to local and national regulations regarding product safety, labeling, and environmental standards is an ongoing responsibility.

In summary, a soap production business involves creating, marketing, and distributing soap products.

Daily tasks encompass sourcing raw materials, managing production processes, maintaining quality control, product development, packaging, inventory management, sales and marketing efforts, customer service, financial management, and compliance with regulations.

Successfully handling these tasks ensures the soap production business’s competitiveness and long-term viability in the personal care industry.

b.) Soap Production Business Models

There are several types of soap production business setups, each with its unique business model:

Artisanal Soap Crafting:

• Business Model:  Crafters create small batches of handmade, often organic, artisanal soaps. These products are typically sold through local markets, craft fairs, or online platforms like Etsy .

Home-Based Soap Production:

• Business Model: Soap production occurs at home, targeting a niche market. Products are sold directly to friends, family, and local communities. Online sales and social media can also reach a broader audience.

Small-Scale Boutique Soap Business:

• Business Model:  Focusing on unique soap formulations and packaging, this model targets a higher-end market. Soap is sold through specialty boutiques, spas, and online stores.

Contract Manufacturing:

• Business Model:  Soap manufacturers produce soap products for other brands or businesses. They may offer custom formulations and packaging options. Revenue is generated through contractual agreements with clients.

Private Label Soap Manufacturing:

• Business Model:  Similar to contract manufacturing, but the soap manufacturer produces products under a private label or brand owned by another company. The private label owner handles marketing and distribution.

Industrial Soap Production:

• Business Model:  Large-scale soap production, often automated, supplying mass markets. Products are distributed through retailers and wholesalers. This model requires substantial capital investment.

Natural and Organic Soap Production:

• Business Model:  Specializing in natural or organic soap products, this business model caters to health-conscious consumers. Products are often marketed as eco-friendly and sustainable.

Subscription Box Soap Business:

• Business Model:  Offering a subscription service where customers receive a regular supply of curated soap products. Revenue is generated through subscription fees.

Soap-Making Workshops and Classes:

• Business Model:  Offering soap-making workshops and classes to individuals or groups. Revenue is generated through workshop fees and the sale of soap-making supplies.

Soap Ingredients and Supplies Store:

• Business Model: Selling raw materials and supplies needed for soap production, targeting hobbyists and professional soap makers.

Choosing the suitable business model from the beginning is crucial, as switching your model later is more challenging.

Identifying a business model that aligns with your goals and resources for your soap production business is essential for a smoother and well-planned startup phase.

It will help you establish your market presence and cater to your target customers’ specific needs and preferences.

c.) Making Your Soap Production Business Stand Out

Ideas to Make a Soap Production Business Stand Out:

Setting your business apart in a competitive soap production industry is essential for success.

Here are some ideas to make your soap production business stand out:

• Unique Formulations: Develop distinctive soap formulations that offer specific benefits to customers. This might include using exotic or locally sourced ingredients, catering to different skin types, or addressing specific skin issues like eczema or acne.
• Artistic Designs: Create visually appealing and artistic soap designs. Incorporate vibrant colors, intricate patterns, or custom molds to make your soap products visually striking. Eye-catching soaps can attract customers and make your brand memorable.
• Custom Fragrances: Offer a wide range of unique and appealing fragrances. Allow customers to choose or customize scents for their soap orders. Personalized fragrances can create a strong emotional connection with your brand.
• Eco-Friendly Packaging: Invest in environmentally friendly packaging. Use biodegradable or recyclable materials to reduce your ecological footprint. Eco-conscious consumers appreciate sustainable packaging choices.
• Storytelling: Share the story behind your soap production business. Highlight your brand’s journey, values, and commitment to quality. Customers often connect with brands that have a compelling narrative.
• Limited Editions: Create limited edition soap lines to generate excitement. These can be tied to seasons, holidays, or special events. Limited availability can drive demand and create a sense of urgency.
• Educational Content: Share your soap-making knowledge with customers. Offer workshops, online tutorials, or informative blog posts about soap ingredients, production techniques, and skincare tips. Position your brand as an authority in soap-related topics.
• Personalization: Offer personalized soap options. Allow customers to have their names or custom messages engraved on soap bars, making them ideal for gifts or special occasions.
• Collaborations: Partner with local artists, artisans, or influencers to create co-branded soap products. Collaborations can introduce your brand to new audiences and add a touch of uniqueness to your offers.
• Community Engagement: Get involved in your local community. Participate in events, support charity initiatives, or donate soap to shelters and nonprofits. Building a strong community presence can enhance your brand’s reputation.

d.) Add-ons for a Soap Production Business

Enhance your soap production business by offering valuable add-ons that can complement your core soap products:

• Bath Accessories: Sell bath accessories like natural loofahs, bath brushes, or soap dishes. These items can be bundled with soap products to create appealing gift sets.
• Custom Packaging: Provide custom packaging options for special occasions. Offer personalized labels or gift-wrapping services for weddings, birthdays, and other events.
• Soap-Making Kits: Create DIY soap-making kits for hobbyists and aspiring soap makers. Include all necessary ingredients, molds, and instructions for crafting soap at home.
• Subscription Boxes: Offer a soap subscription box service. Subscribers receive a curated selection of your soap products regularly. It provides a steady income stream and keeps customers engaged.
• Skincare Products: Expand your product line to include complementary items like moisturizers, lotions, or bath salts. These products can be designed to complement your soap offers.
• Essential Oils: Sell a variety of essential oils for soap-making and aromatherapy . Customers can purchase these oils to customize their soap scents or use them in diffusers.
• Soap-Making Workshops: Host soap-making workshops or classes, either in-person or online. Teach participants the art of soap making and offer supplies for purchase.
• Bulk Orders: Cater to businesses and hotels by offering bulk orders of soap products. Customized packaging and scents can be part of the package.
• Gift Cards: Provide gift cards for your soap products. These are versatile and make excellent presents for occasions when customers are unsure of soap preferences.
• Sustainability Initiatives: Offer eco-friendly product options, such as refill stations for liquid soaps or recycling programs for soap packaging. Show commitment to sustainability.

Adding these thoughtful add-ons to your soap production business can enhance customer satisfaction, boost revenue, and strengthen your brand’s position in the market.

Adapting your add-ons to suit your target audience’s preferences and needs while maintaining a consistent brand identity is essential.

e.) Pros and Cons of Owning a Business

Starting a business brings rewards, but it’s crucial to acknowledge the challenges.

Many focus on benefits without considering the downsides. Recognizing potential issues prepares you, reducing surprises.

For more, see Pros and Cons of Starting a Small Business.

f.) Challenges You Could Face When Starting and Operating a Soap Production Business

Challenges When Starting a Soap Production Business:

• High Competition: The soap production industry is competitive, making it challenging for newcomers to establish a foothold. Existing brands with loyal customer bases can be formidable rivals.
• Regulatory Compliance: Meeting stringent regulations regarding product safety, labeling, and environmental standards can be complex and costly, especially for those new to the industry.
• Supply Chain Management: Sourcing quality raw materials consistently and managing inventory effectively is crucial. Any disruptions in the supply chain can affect production and delivery schedules.
• Production Costs: Initial equipment and ingredient costs can be high. Balancing quality with cost-efficiency is essential to maintain profitability.
• Market Saturation: Identifying a niche and differentiating your products is challenging in a saturated market. Finding a unique selling proposition is vital.
• Brand Building: Building brand recognition and trust takes time and effort. Newcomers must invest in marketing and customer outreach to establish a brand presence.
• Financial Uncertainty: It may take time to break even and start making profits. Managing cash flow and covering initial expenses can be difficult.
• Product Development: Creating innovative soap formulations and designs requires research and development, which can be time-consuming and costly.

Challenges When a Soap Production Business is in Operation:

• Quality Control: Maintaining consistent product quality as production scales up can be challenging. Deviations in quality can harm the brand’s reputation.
• Inventory Management: Balancing inventory levels to meet demand without overstocking or experiencing shortages is an ongoing concern.
• Market Trends: Staying abreast of changing consumer preferences and industry trends is crucial to remain relevant and competitive.
• Scaling Production: Expanding production capacity and distribution channels while maintaining quality and efficiency can be complex and costly.
• Employee Management: Hiring and retaining skilled labor for soap-making and quality control tasks can be challenging, especially during peak seasons.
• Competition: Ongoing competition from established brands and new entrants requires constant innovation and marketing efforts to retain market share.
• Supply Chain Risks: Dependence on specific suppliers for raw materials exposes the business to potential disruptions in the supply chain.
• Cash Flow: Managing cash flow becomes more complex as the business grows. Ensuring that revenue aligns with expenses is essential for sustainability.
• Regulatory Compliance: Ongoing regulation changes may necessitate adjustments to labeling, product formulations, and manufacturing processes.
• Customer Loyalty: Building and maintaining customer loyalty requires ongoing customer service and product quality efforts.

Navigating these challenges requires strategic planning, adaptability, and a commitment to continuous improvement.

Soap production businesses that can address these obstacles effectively will likely thrive in a competitive market.

g.) Questions You Need to Consider for Your Soap Production Business

Before starting your soap production business, consider these vital questions to prepare for potential challenges:

• Business Model: What soap production business model suits your goals, whether artisanal, industrial, or custom?
• Skills and Expertise: Do you possess the necessary soap-making skills and business management knowledge?
• Workforce: Will you handle all aspects alone or hire employees for production and other tasks?
• Management: Are you planning to manage the business personally, or will you hire a manager?
• Customer Acquisition: How will you attract customers, and what strategies will retain their loyalty?
• Partnerships: Are you open to partnerships or investors to boost your business?
• Finances: How will you finance startup costs, and have you calculated the time to profitability?
• Financial Support: What’s your plan for financial stability during the initial challenging phase?
• Product Range: What soap products and services will you offer, and do they meet market demand?
• Market Demand: How do you validate demand for your soap products?
• Differentiation: What sets your soap production apart from competitors?
• Pricing Strategy: Will your business position itself as high-end, average, or discount?

Answering these questions will help you make informed decisions and establish a solid foundation for your soap production business, increasing your chances of success.

3. Research

Inside information soap production business research.

Before diving into a soap production business, thorough research is paramount.

Quality information will provide a clear understanding of the venture, preventing surprises.

Engaging with experienced soap production professionals is invaluable. Their insights, derived from years of experience, can prove priceless.

However, finding the right individuals to consult goes beyond this brief post.

I recommend reading the linked article, “An Inside Look Into the Business You Want To Start,” for comprehensive guidance on identifying and approaching knowledgeable mentors.

This step can significantly enhance your preparation and decision-making, ensuring a well-informed and successful start to your soap production business.

See An Inside Look Into the Business You Want To Start for all the details.

Supply, Demand, and Your Location

Assessing market demand is crucial before starting a soap production business.

Understanding your potential customer base is essential for success, whether it’s a physical store, an online venture, or a combination.

Simple Strategies to Assess Market Demand:

• Market Research: Begin by conducting thorough market research. Analyze the soap industry in your chosen location. Look at market trends, growth patterns, and potential customers’ preferences. Identify gaps or underserved niches within the market.
• Competitor Analysis: Study your competitors closely. Identify who they are, their market share, and the products they offer. Evaluate their strengths and weaknesses. Offer unique soap products or services to assess whether there’s room for differentiation.
• Surveys and Questionnaires: Create surveys or questionnaires to gather feedback from potential customers. Ask about their soap preferences, buying habits, and what they look for in soap products. Online survey tools can help you collect data efficiently.
• Focus Groups: Organize focus groups or discussions with a small group of individuals who represent your target audience. Engaging in in-depth conversations to understand their needs, pain points, and preferences regarding soap products.
• Local Observations: Spend time in the area where you plan to set up your soap production business. Observe foot traffic, consumer behavior, and the types of soap products people purchase from local stores or online platforms.
• Social Media Listening: Monitor social media platforms and online forums related to soap and skincare. Pay attention to discussions, reviews, and comments to gauge consumer sentiment and preferences.
• Google Trends: Utilize online tools like Google Trends to assess the popularity of soap-related search terms in your chosen location. This can provide insights into seasonal trends and interest in specific soap products.
• Networking: Connect with local business associations, soap-making communities, and industry professionals. Attend trade shows or conferences to build a network and gain insights into market dynamics.
• Pilot Testing: Consider conducting a pilot launch or soft opening of your soap production business. This allows you to test the market with a smaller investment and gather real-world customer demand and preferences data.
• Online Tools: Utilize online analytics tools to understand website traffic, user behavior, and keyword searches if you’re operating an online soap business. This data can inform your marketing strategies.

By implementing these simple strategies, you can better understand the market demand for your soap production business in your chosen location.

This knowledge will enable you to make informed decisions, tailor your products, and position your business for success.

For more, see the Demand for Your Products and Services and Choosing The Best Location for Your Business.

Target Audience

Understanding your target audience offers these benefits:

• Tailoring products and services to customer preferences.
• Efficiently meeting customer needs instead of a broad range.
• Effective marketing and customer engagement.

Target Market Ideas for a Soap Production Business:

• Individuals with sensitive skin.
• Eco-conscious consumers seeking sustainable products.
• Artisan soap enthusiasts.
• Parents looking for gentle soaps for children.
• Spa and boutique owners.
• Hotel and hospitality industry.
• Gift shops and boutiques.
• Online shoppers seeking unique skincare products.

For more, see How To Understand Your Target Market.

4. Looking at Financials:

Understanding the numbers and making good decisions is a crucial factor in succeeding.

You will struggle to manage a successful operation without putting in the time and effort to understand and monitor the financials of your soap production business.

Let’s look at startup costs, operating costs and profits.

Start-Up Costs:

Accurately estimating startup costs is pivotal for a smooth journey from planning to opening your soap production business.

Underestimating can lead to financial struggles, while overestimation may deter potential investors.

Costs depend on business size, location, staffing, equipment, and premises.

To estimate, list your needs, gather price quotes, and be open to unexpected expenses.

Remember that no one can provide an exact figure, as each setup is unique. Your business model is crucial, with online operations generally more cost-effective.

Research and obtain accurate estimates to determine the viability of your soap production venture. Thorough financial planning is the foundation for a successful start.

Sample Startup Cost For a Soap Production Business 

The purpose of the list below is to focus on the items in the list more than the numbers because these are general samples, and your figures will be different.

Here’s a sample list of estimated startup costs for a mid-sized soap production business in the USA.

Please note that actual costs can vary based on specific circumstances and location.

1. Equipment and Machinery:

• Soap-making equipment (mixers, molds, cutters, etc.): $10,000 – $20,000
• Packaging machinery: $5,000 – $10,000
• Safety gear and storage tanks: $2,000 – $5,000
• Total Equipment Costs: $17,000 – $35,000

2. Raw Materials:

• Oils, fats, and base ingredients: $3,000 – $6,000
• Fragrances and essential oils: $1,500 – $3,000
• Colorants and additives: $800 – $2,000
• Total Raw Material Costs: $5,300 – $11,000

3. Licensing and Permits:

• Business registration and permits: $500 – $2,000
• Compliance with FDA regulations: $1,000 – $3,000
• Total Licensing and Permits: $1,500 – $5,000

4. Facility Costs:

• Lease or rent for production space: $1,500 – $5,000 per month
• Security deposit and initial utility payments: $2,000 – $4,000
• Facility setup and renovations: $5,000 – $10,000
• Total Facility Costs (3 months): $8,500 – $19,000

5. Marketing and Branding:

• Logo design and branding materials: $1,000 – $3,000
• Website development and hosting: $2,000 – $5,000
• Marketing and advertising budget: $2,500 – $5,000
• Total Marketing Costs: $5,500 – $13,000

6. Employee Wages (if applicable):

• Salary for production staff (3 months): $10,000 – $20,000
• Total Employee Wages: $10,000 – $20,000

7. Miscellaneous Expenses:

• Insurance (liability, property, etc.): $1,000 – $3,000
• Office supplies and administrative costs: $1,000 – $2,500
• Initial inventory for the startup phase: $2,000 – $4,000
• Contingency fund (10% of total costs): $4,430 – $12,300
• Total Miscellaneous Expenses: $8,430 – $21,800

8. Professional Services:

• Legal and accounting fees: $2,000 – $5,000
• Total Professional Services: $2,000 – $5,000

Total Estimated Startup Costs: $48,230 – $110,800

Please note that this is a sample estimate, and actual costs may vary depending on factors like location, specific equipment choices, and production scale.

It’s essential to conduct thorough research and create a customized business plan to determine precise startup costs for your soap production business.

For more, refer to my article on Estimating Startup Costs.

Monthly Operating Costs:

Your monthly expenses in a soap production business can be influenced by various factors.

Whether you run it solo or hire staff, your location’s rent costs, loan payments, marketing campaigns, and unforeseen expenses can all impact your budget.

To ensure your business remains financially sustainable, minimizing costs without compromising on quality, service, or productivity is vital.

Regularly reviewing and optimizing your expenses will help you adapt to revenue fluctuations and keep your soap production operation running smoothly.

Managing your expenditures efficiently is critical to long-term success in the industry.

SAMPLE list of estimated monthly expenses for a MID-sized soap production business

Again, the purpose of the list below is to focus on the item in the list more than the numbers.

The numbers are a general idea, and your numbers and list will differ. 

Here’s a sample list of estimated monthly expenses for a mid-sized soap production business in the USA, including loan payments.

Please note that actual costs can vary based on specific circumstances.

1. Rent or Lease Costs:

• Production facility rent: $2,500 – $5,000

2. Employee Wages:

• Production staff salaries: $4,000 – $8,000

3. Raw Materials:

• Oils, fats, and base ingredients: $1,500 – $3,000
• Fragrances and essential oils: $750 – $1,500
• Colorants and additives: $400 – $800

4. Utilities:

• Electricity, water, and gas: $500 – $1,000

5. Equipment Maintenance:

• Routine maintenance and repairs: $300 – $600

6. Marketing and Advertising:

• Digital marketing campaigns: $1,000 – $2,000
• Social media advertising: $500 – $1,000

7. Packaging and Labeling:

• Packaging materials and labels: $400 – $800

8. Insurance:

• Liability and property insurance: $200 – $400

9. Loan Payments:

• Monthly loan repayment: $2,000 – $4,000

10. Miscellaneous Expenses: – Office supplies and administrative costs: $200 – $400 – Contingency fund (10% of total costs): $3,365 – $7,320

Total Estimated Monthly Expenses: $16,115 – $32,720

Please note that this is a sample estimate, and actual monthly expenses may vary based on specific factors such as location, staff size, production volume, and marketing strategies.

It’s crucial to create a customized budget tailored to your soap production business’s unique needs and circumstances.

Regularly reviewing and adjusting your expenses will help you maintain financial stability and profitability.

A Look at Profits

Understanding Profit Margins:

Profit margins in a soap production business depend on your operational choices.

Impact of Overhead Costs:

High overhead costs can reduce profits even with substantial sales.

Customized Profit Estimates:

Due to numerous variables, no one can provide an exact profit estimate for your soap production business.

Operational Control:

You are best positioned to estimate profits based on your business model and setup.

Positioning Matters:

Your business’s high-end, high-quality, or discount positioning affects profit margins.

Estimation Formula:

Estimate profits by calculating cost per sale monthly sales volume and subtracting overhead costs.

Sales Volume vs. Profit per Sale:

Balancing profit per sale and sales volume is crucial for profitability.

Strategic Decision-Making:

Understanding your business model and market dynamics helps maximize profits in your soap production venture.

For More, See Estimating Profitability and Revenue.

Final Thoughts on Financials 

Managing finances in a soap production business goes beyond mere tax and legal compliance.

It involves actively monitoring profits expenses, and generating reports that reveal trends.

These financial insights allow you to monitor your business’s performance closely.

For instance, a sudden drop in sales prompts an investigation into potential causes, such as market changes, product issues, or new competitors.

Critical issues may go unnoticed without diligent financial monitoring until they become insurmountable.

Regularly studying your soap production business’s financial health empowers you to take timely corrective actions and make informed decisions, ensuring long-term success.

Consider revisiting Step 3. Researching your soap production business , where there is a technique to get inside information, will benefit you in this step.

5. Create Your Mission Statement

A mission statement serves as a compass for your soap production business, defining its purpose.

It reminds you of the primary value you intend to offer customers and the community.

This clear sense of purpose helps you stay on course in providing your target audience with a meaningful and consistent experience.

It guides your decisions, actions, and the overall direction of your business, ultimately contributing to its success.

Examples of Mission Statements for a Soap Production Business:

• “Our mission is to craft artisanal soaps that nourish the body and soul, promoting self-care and sustainability in every bar.”
• “We are dedicated to creating natural and eco-friendly soap products that enhance the well-being of our customers while preserving the planet’s beauty.”
• “Our goal is to provide high-quality, affordable soaps that elevate daily routines, promoting health, hygiene, and confidence.”
• “We’re committed to producing handcrafted soaps that inspire moments of indulgence, self-expression, and self-love, enriching lives one wash at a time.”
• “Our mission is to make premium-quality, cruelty-free soap accessible to all, fostering a sense of luxury and self-care in everyday life.”

For more, see How To Create a Mission Statement.

6. Creating A Unique Selling Proposition (USP)

A Unique Selling Proposition (USP) is a distinctive element that sets your soap production business apart from competitors.

It helps identify and create something unique about your brand, making it more appealing to customers.

A well-defined USP highlights your unique qualities, whether using premium ingredients, eco-friendly practices, exclusive fragrances, or a commitment to a particular cause.

It differentiates your business and resonates with your target audience, making them choose your products over others.

Examples of USPs for a Soap Production Business:

• All-Natural Ingredients: “Our soaps use only 100% natural and organic ingredients, free from harsh chemicals and additives, for a truly gentle and eco-conscious cleansing experience.”
• Artisan Craftsmanship: “Handcrafted with care by skilled artisans, each soap is a unique work of art, offering a touch of luxury in every bar.”
• Zero-Waste Packaging: “We’re committed to sustainability with plastic-free, compostable packaging, reducing our environmental footprint while delivering premium soap.”
• Community Giving: “With every purchase, we donate a portion to support local charities, ensuring your soap purchase makes a positive impact on those in need.”
• Customization: “Create your custom soap blend, choosing from an array of scents, colors, and additives, for a soap that’s uniquely yours.”
• Exceptional Fragrance Range: “Experience our exclusive line of rare and exotic fragrances, carefully curated to transport you to far-off destinations with every wash.”
• Skin-Boosting Formulations: “Our soaps are enriched with dermatologist-approved ingredients, promoting healthier skin with every use, making us the choice for sensitive skin.”

These USPs resonate with different customer preferences and values, setting a soap production business apart in a competitive market.

7. Choose a Business Name

Selecting the right business name for your soap production venture is a critical decision, as it’s a long-term commitment.

A catchy, industry-appropriate name that’s easy to pronounce and memorable is ideal.

Ensure it aligns with your brand identity and is available as a matching domain for your online presence.

Additionally, thorough research ensures no other business holds the same name.

Take your time in this process; changing your business name later can be complex.

30 Ideas for Soap Production Business Names:

• PureScent Creations
• Nature’s Lather
• Blissful Bubbles Co.
• GentleGlow Soaps
• SoapCrafters Haven
• EcoLuxury Soaps
• Artisan Aromatics
• Silken Suds Studio
• FreshHarbor Soaps
• CrystalClean Creations
• Wholesome Sudz
• VelvetTouch Soaps
• Enchanted Lather
• Earth’s Elegance Soaps
• SoothingScents Craftworks
• BubbleWhisper Soaps
• OceanBreeze Naturals
• Serenity Suds & Scents
• The SoapSmiths
• FragrantHaven Soaps
• Simply Radiant Soaps
• LushLather Luxuries
• HeavenlyHydrangea Soaps
• SustainaBloom Soaps
• SparklingGrove Essentials
• Opulent Organics
• CrystalClear Complexion
• SoapPetals Paradise
• Ethereal Elixirs
• Botanical Bliss Soaps

This list aims to inspire your creativity and help you brainstorm an original and meaningful name for your soap production business.

For more, see the following articles:

• How To Register a Business Name
• Registering a Domain Name For Your Business

8. Register Your Company

Ensuring your soap production business is legal is essential to avoid legal complications and operate smoothly.

Consulting a professional is a wise step to ensure compliance and explore suitable tax and liability setups.

Standard Registrations for a Soap Production Business:

• Business Structure Registration:  Decide on a legal structure (e.g., sole proprietorship, LLC, corporation) and register accordingly.
• Business Name Registration:  Register your business name with the appropriate government authority.
• Employer Identification Number (EIN):  Obtain an EIN from the IRS for tax purposes.
• Sales Tax Permit:  If applicable, register for a sales tax permit to collect and remit sales tax.
• Health Department Permit:  Secure permits related to hygiene and product safety regulations.
• Zoning and Land Use Permits:  Ensure your production location complies with local zoning laws.
• Environmental Permits:  If necessary, obtain permits for wastewater disposal and environmental compliance.

Licenses and Permits to Consider:

• Business License:  A general license to operate legally within your jurisdiction.
• Food Handler’s Permit:  If your soaps contain edible ingredients.
• Cosmetic Manufacturing License:  If your products are classified as cosmetics.
• Home Occupation Permit:  If you operate from a home-based location.
• Transportation Permits:  If shipping or transporting materials, consider relevant permits.
• Environmental Impact Permits:  Required if your operations affect the environment.
• Import/Export Permits:  For international trade in soap products.

Navigating legal requirements can be complex, so consulting with legal and regulatory experts is prudent to ensure your soap production business adheres to all necessary laws and regulations.

Registration:

• How to Register Your Business
• How To Register a DBA
• How to Register a Trademark
• How to Get a Business License

Business Structures:

• How to Choose a Business Structure
• Pros & Cons of a Sole Proprietorship
• How To Form an LLC
• How To Register a Business Partnership
• How To Form a Corporation
• How To Choose a Business Registration Service

9. Create Your Corporate Identity

A Corporate ID is a visual representation of your business, encompassing elements like your logo, business cards, website, signage, stationery, and promotional materials.

A cohesive and professional design across these components leaves a lasting impression on new and existing customers, reinforcing your brand’s identity and credibility.

You can see our pages for an overview of your logo , business cards , website , and business sign , or see A Complete Introduction to Corporate Identity Packages.

10. Writing a Business Plan

A business plan is a vital document, crucial for securing financing and attracting investors.

It serves as a guiding roadmap during both the startup phase and the full operation of your business.

Creating an effective business plan demands time and effort, as it envisions your business’s future in detail. However, the effort is worthwhile, as it provides clarity and direction.

When crafting your plan, remember you have various options, from scratch to using templates, professionals, or software.

Regardless of the method chosen, active participation is critical to effectively communicating your business’s nature and management strategy.

Expect that your business plan and operations may evolve. Experience, market changes, and operational shifts can necessitate adjustments.

Regularly reviewing and updating your plan ensures it remains a relevant and valuable tool for your soap production business.

Flexibility and adaptability are assets in both planning and executing your business strategy.

Business Plan Template for a Soap Production Business

1. Executive Summary:

• Business Name and Overview: Provide a concise introduction to your soap production business.
• Mission Statement: Define the purpose and values of your business.
• Products and Services: Summarize your soap products and any related services.
• Target Market: Describe your ideal customers and their needs.
• Business Goals: Outline your short-term and long-term objectives.
• Financial Summary: Present a snapshot of your startup costs, funding requirements, and revenue projections.

2. Company Description:

• Business Structure: Explain your legal structure (e.g., LLC, sole proprietorship).
• History and Background: Share your journey and the inspiration behind your soap business.
• Unique Selling Proposition (USP): Highlight what sets your products apart.
• Location: Describe your production facility’s location and its significance.

3. Market Analysis:

• Industry Overview: Provide insights into the soap production industry’s current state and trends.
• Competitor Analysis: Identify key competitors, their strengths, and weaknesses.
• Target Market: Define your ideal customers, their demographics, and behaviors.
• Market Size and Growth: Estimate the size of your target market and its growth potential.
• Customer Needs: Explain the specific needs your soap products address.

4. Marketing and Sales Strategy:

• Branding and Positioning: Detail how you’ll position your soap business in the market.
• Marketing Plan : Describe your promotional strategies, including online and offline efforts.
• Sales Channels: Outline your distribution channels, whether through retailers, e-commerce, or direct sales.
• Pricing Strategy: Explain your pricing structure and justification.
• Sales Forecast: Present realistic sales projections for the first few years.

5. Product Line:

• Product Catalog: List all soap products, including ingredients, scents, and sizes.
• Product Development: Describe your research and development process.
• Quality Control: Explain how you ensure consistent product quality.
• Packaging and Presentation: Discuss your packaging design and its appeal.

6. Operations and Management:

• Production Process: Provide an overview of your soap-making process, from sourcing raw materials to packaging.
• Suppliers: List and evaluate your suppliers for raw materials.
• Team: Introduce key team members, their roles, and qualifications.
• Facilities: Describe your production facility, its layout, and equipment.

7. Financial Plan:

• Startup Costs: Detail initial expenses, including equipment, permits, and marketing.
• Funding Requirements: Specify how much capital you need to start and operate your business.
• Revenue Projections: Present a three to five-year financial forecast, including sales, expenses, and profitability.
• Break-Even Analysis: Calculate when your business will become profitable.
• Cash Flow: Illustrate expected cash inflows and outflows.

8. Legal and Regulatory Compliance:

• Business Licenses and Permits: List your location’s necessary licenses and permits.
• Intellectual Property: Describe any trademarks or patents related to your products.
• Environmental Considerations: Outline your commitment to eco-friendly practices and compliance with regulations.

9. Risk Assessment:

• Identify potential risks and challenges, such as market fluctuations, supply chain disruptions, or regulatory changes.
• Develop strategies for risk mitigation and contingency plans.

10. Appendices:

• Include supporting documents like resumes, market research data, product images, and additional information relevant to your soap production business.

This comprehensive business plan template will help you outline your soap production venture and guide you through planning.

Tailor each section to your specific business needs and goals.

See How to Write a Business Plan for information on creating your business plan.

11. Banking Considerations

Selecting a local bank with a small business focus is a good idea.

A dedicated business account clearly separates personal and business transactions, simplifying expense tracking and tax preparation.

Cultivating a rapport with your banker can provide valuable financial guidance and streamline processes.

Additionally, having a merchant account or online payment service enhances customer convenience and boosts sales by accepting credit and debit cards.

For more, see How to Open a Business Bank Account. You may also want to look at What Is a Merchant Account and How to Get One.

12. Getting the Funds for Your Operation

If you require a loan to start your soap production business, explore various funding options, including traditional lenders, private loans, investors, and asset sales.

Additionally, investigate potential government grants to support your startup.

Considerations When Meeting with a Loan Officer:

• Research Loan Options: Familiarize yourself with available loan programs and their terms.
• Prepare a Business Plan: Present a detailed business plan outlining your soap production venture’s feasibility.
• Creditworthiness: Assess and improve your personal credit score if necessary.
• Collateral: Determine if you have assets to offer as collateral.
• Financial Statements: Prepare accurate financial statements and projections.
• Loan Purpose: Clearly define how the loan will be used for your business.
• Questions: Be ready to ask questions about the loan terms and repayment.

Sample List of Documents Needed for a NEW Business Loan:

• Business Plan
• Personal and Business Tax Returns
• Financial Statements (Income Statement, Balance Sheet, Cash Flow Statement)
• Business Registration and Licenses
• Business Credit Report
• Personal Credit Report
• Collateral Documentation
• Proof of Equity Investment
• Loan Application Form
• Personal and Business References
• Legal Agreements (if applicable)

Gathering these documents and considering loan officer interactions can enhance your chances of securing the necessary financing for your soap production business.

For more, see the following:

• Getting a Small Business Loan
• SBA Small Business Grants
• Search: Soap Production Business Start-up Loans
• Search: Grants For a Soap Production Business

13. Software Setup

Researching software for your soap production business is essential.

Starting with a system from the beginning is more straightforward than switching after your data is entrenched in another program. Look for a reputable company with a history of dependable support.

Utilize software demos to try before you commit, and read reviews and forums for insights from others’ experiences—additionally, research software for tracking expenses and preparing financial documents for tax filing.

Consult with a bookkeeper or accountant to make informed software choices.

Types of Software for Soap Production Business:

• Inventory Management Software:  To track raw materials, finished products, and supplies.
• Soap Formulation Software:  For recipe development and ingredient calculations.
• Accounting Software:  To manage finances, expenses, and tax preparation.
• Customer Relationship Management (CRM) Software:  For customer interactions and order management.
• E-commerce Platform:  If selling products online.
• Quality Control Software:  To maintain product consistency and quality.
• Production Scheduling Software:  For efficient production planning.
• Point of Sale (POS) Software:  For in-person sales and inventory tracking.
• Payroll Software:  To manage employee compensation.
• Marketing and Social Media Management Software:  For marketing campaigns and online presence.

Selecting the right software solutions can streamline operations and improve efficiency in your soap production business.

Check out Google’s latest search results for software packages for a soap production business.

14. Get The Right Business Insurance

Insurance is a crucial safeguard for your soap production business. It’s vital to have the right coverage in place before any activity begins.

Consider various types of insurance to protect customers, employees, your property, and yourself against unforeseen incidents.

Professional liability insurance can be invaluable in shielding you from potential lawsuits.

Interruption insurance is also worth considering, as it can support an involuntary shutdown caused by an incident.

Rely on a knowledgeable insurance broker to assist you in determining the appropriate coverage to ensure comprehensive protection for your business and its stakeholders.

For more, see What to Know About Business Insurance . You can also browse the latest Google search results for soap production business insurance .

15. Suppliers and Service Providers

Selecting suppliers and service providers is vital for a soap production business. Here’s a list of items and services you might need from them:

• Raw Materials: Oils, fats, fragrances, additives, and lye.
• Packaging Materials: Bottles, labels, boxes, and wrappers.
• Equipment and Machinery: Soap molds, mixers, and production machinery.
• Chemical Suppliers: If using specialty chemicals in formulations.
• Transportation and Logistics: Shipping and delivery services for materials.
• Cleaning Supplies: Cleaning products for equipment maintenance.
• Office Supplies: Paper, ink, and other office essentials.

Service Providers:

• Accounting and Bookkeeping: Financial management and tax services.
• Legal Services: Legal counsel for contracts, permits, and compliance.
• Marketing and Advertising: Marketing agencies or freelancers for promotion.
• Website and E-commerce: Web developers and hosting services.
• Graphic Design: Designers for product labels and branding.
• Maintenance and Repairs: Equipment maintenance and repair services.

Establishing a solid and respectful relationship with suppliers and service providers is essential.

Reliable suppliers can offer competitive pricing, ensuring cost-efficiency and the availability of essential materials.

Treating them fairly and fostering a mutually beneficial partnership is critical to long-term success.

For More, See How To Choose a Supplier.

16. Setting Prices

Thoroughly researching pricing is critical when starting a soap production business. Finding the right pricing balance offers several benefits:

• Maximizing Profit: Proper pricing ensures you generate enough profit to cover expenses and grow your business.
• Competitive Edge: It allows you to stay competitive in the market and attract customers without compromising your bottom line.
• Customer Satisfaction: Fair pricing enhances customer satisfaction, as they perceive value in your products.
• Sustainability: Balanced pricing helps you sustain your business over the long term.
• Flexibility: You can adjust prices strategically based on market trends and customer demand.

By aligning your pricing with the current market while emphasizing the value your soap products offer, you can strike a balance that attracts customers, sustains profitability, and ensures long-term success in the soap production industry.

See the following for more:

• Setting the Price of Your Products and Services
• Search Results for Pricing Strategies for a Soap Production Business.

17. Physical Setup

When starting a soap production business, inventory management plays a pivotal role. Focus on offering products that cater to your customer’s preferences and needs, as providing variety and value is vital.

Striking the right balance with your inventory is crucial – excess stock ties up capital that could be allocated elsewhere, while inadequate inventory leads to lost sales.

Experimenting with different displays can help you identify the most effective strategies for showcasing your products.

Expiry Dates:

Keep a close eye on expiry dates, particularly for raw materials and finished products with shelf lives.

Avoid carrying items with approaching expiration dates to prevent waste and ensure product quality.

Striking the right balance between maintaining a sufficient stock level and preventing expired items is essential for operational efficiency.

The layout and setup of a soap production business should be designed for efficiency and safety.

Ensure proper zoning for various stages of production, from raw material storage to the finished product area.

Consider ergonomic layouts for workstations, adequate ventilation for safety, and efficient storage solutions.

A well-organized and optimized workspace can enhance productivity and streamline production processes.

Effective signage is an integral part of your soap production business setup. Invest in a prominent main business sign to establish your brand presence.

Additionally, strategically placed signs in parking lots, near exits, and in particular areas (e.g., restrooms or designated product sections) help customers navigate your facility quickly.

Well-designed signage conveys professionalism and professionalism and enhances the overall customer experience.

Office Setup:

Managing a soap production business demands efficient office management. Organize your workspace with essential tools and equipment for effective administration.

Ensure you have office supplies, computers, phones, and software for accounting, communication, and record-keeping.

An organized and well-equipped office enables you to handle tasks like inventory management, financial tracking, customer communication, and business planning more effectively, ultimately contributing to overall productivity and success.

See Here are Considerations for The Setup of Your Office for tips and ideas to make your office work for you. Also, have a look at our article About Company Signs.

18. Creating a Website

Essential Online Presence

A Soap Production Business Necessity

Your Digital Headquarters

A website serves as the central hub for your soap production business. It provides a platform to showcase essential information about your products and services.

Ownership and Control

Unlike social media accounts, a website is under your ownership and control when you host and register your domain name. This independence is crucial for branding and business stability.

Marketing Hub

Utilize your website as a powerful marketing tool.

Blogging about the soap industry and offering valuable insights tailored to your customers can establish trust and position you as an industry expert in the eyes of your audience.

A well-maintained website informs potential customers and solidifies your presence in the soap production market.

For more, see How to Build a Website for Your Business .

19. Create an External Support Team

Building Your External Support Team

Building an external support team for your soap production business is essential. These professionals offer valuable advice and services without being on your payroll. Here’s how to assemble and utilize this team:

Service Variety

Your external support team can provide a range of services, including:

• Legal Expertise:  Lawyers for legal matters and compliance.
• Financial Guidance:  Accountants and financial advisors.
• Marketing Mastery:  Marketing specialists for promotional strategies.
• Technical Advisors:  Experts in soap production technology.
• Consultants:  Industry-specific consultants for targeted insights.

Gradual Development

You don’t need to have all team members in place initially. Building professional relationships takes time. Start with essential services and expand gradually.

Ongoing Efforts

Nurturing and expanding your support network is an ongoing effort. Regularly evaluate and add new members as your business evolves.

Strategic Assistance

A solid external support team offers expert guidance and resources when needed. They’re invaluable for navigating the complexities of your soap production business.

For more, see Building a Team of Professional Advisors for Your Business.

20. Hiring Employees

The following are job positions or outsourced services you may want to consider as your soap production business grows:

• Soap Maker: Responsible for soap production, including mixing, pouring, and molding.
• Quality Control Inspector: Ensures the quality and consistency of soap products meet your standards.
• Inventory Manager: Manages raw materials and finished product inventory to prevent shortages or overstocking.
• Marketing Manager: Develops and executes marketing strategies, including social media, advertising, and promotions.
• Sales Representative: Focuses on building relationships with retailers or distributors to expand your market reach.
• Customer Service Representative: Handles customer inquiries, concerns, and orders.
• Packaging and Labeling Specialist: Ensures products are correctly packaged and labeled for retail sale.
• Shipping and Logistics Coordinator: Manages shipping, delivery, and distribution logistics for online and retail sales.
• Accountant/Bookkeeper: Oversees financial transactions, bookkeeping, and tax compliance.
• Human Resources Manager: Manages personnel matters, including hiring, training, and employee relations.
• Sourcing Specialist: Procures raw materials and negotiates with suppliers to optimize costs.
• Research and Development Specialist: Innovates and experiments with new soap formulas and product variations.
• Legal Counsel: Ensures compliance with industry regulations and manages legal matters.
• Web Developer/Designer: Maintains and updates your business website and online store.
• Public Relations Specialist: Handles media relations, press releases, and public image management.
• Graphic Designer: Creates marketing materials, product packaging designs, and branding elements.
• Content Creator/Copywriter: Generates written content for marketing, blogs, and product descriptions.
• IT Support: Manages technology infrastructure and resolves technical issues.
• Event Coordinator: Organizes participation in trade shows, craft fairs, and other events.
• Outsourced Services: Consider outsourcing services like accounting, legal, and graphic design if not hiring in-house.

As your soap production business expands, assessing your needs and hiring qualified individuals or outsourcing services will ensure smoother operations and continued growth.

For more, see How and When to Hire a New Employee.

21. Getting Customers Through the Door

When you have reached this step, your business is set up and ready to go, with one more final step, which is important: getting customers through the door.

There are numerous ways to do this, like advertising, having a grand opening , word of mouth, etc.

Let’s dig a little deeper into the following sections.

Marketing Considerations

Attracting and retaining customers is essential for success in the soap production business.

Initially, it can be challenging due to a lack of awareness, but building a solid reputation and gaining marketing experience over time can make it easier.

Marketing is an ongoing effort, and practical strategies lead to increased revenue. While you don’t always need a marketing agency, it can be beneficial when the right fit is found.

To promote your soap production business effectively, consider these simple methods:

• Social Media Presence: Create and maintain active social media profiles to showcase your products, share skincare tips, and engage with potential customers.
• Local Events: Participate in farmers’ markets, craft fairs, or community events to introduce your soaps to a local audience.
• Online Marketplaces: List your products on e-commerce platforms like Etsy or Amazon Handmade to reach a broader online customer base.
• Networking: Collaborate with other local businesses for cross-promotions, such as offering your products in complementary stores or bundling with related services.
• Customer Referrals: Encourage satisfied customers to refer friends and family to your business in exchange for discounts or free products.
• Email Marketing: Build an email list of interested customers and send them regular updates, special offers, and informative content.
• Blogging: Share soap-making tips, ingredient benefits, and industry insights on your website blog to attract and educate potential customers.
• Press Releases: Send press releases to local media outlets or industry publications when you have significant news or product launches.
• Sample Kits: Offer sample kits or trial-size products to allow customers to experience your soaps before committing to larger purchases.
• Google Business Profile: Create and optimize your Google Business Profile listing to enhance your online visibility and customer reviews.

These simple methods can help you establish a strong presence and gradually expand your soap production business, reaching a broader and more loyal customer base.

See How To Get Customers Through the Door and our marketing section to provide ideas to help you bring awareness to your business.

Sample Ad Ideas:

1. Sample Ad: “Luxurious Handcrafted Soaps for Your Everyday Bliss”

Elevate your skincare routine with our exquisite, handcrafted soaps. Discover natural ingredients and captivating fragrances. Shop now!

2. Sample Ad: “Glowing Skin Awaits! Try Our Artisanal Soap Collection”

Unlock the secret to radiant skin with our artisanal soap collection. Handmade with care, these soaps will transform your skincare regimen.

3. Sample Ad: “Gift the Gift of Pure Luxury – Shop Our Soap Gift Sets”

Show your love with our beautifully packaged soap gift sets. Perfect for any occasion, these handmade soaps make for thoughtful and luxurious gifts.

4. Sample Ad: “Join the Soap Revolution – Chemical-Free, All-Natural Soaps”

Experience the soap revolution! Say goodbye to chemicals and embrace all-natural goodness. Pamper your skin with our eco-friendly soap range.

5. Sample Ad: “Get a Spa Experience at Home – Try Our Spa-Grade Soaps”

Indulge in spa-like luxury at home. Our spa-grade soaps offer a sensory escape for your daily skincare routine. Treat yourself today!

Collaborating with other businesses through referral partnerships can be mutually beneficial.

Here are some potential businesses to approach and ways to establish fruitful relationships:

• Spa and Wellness Centers: Partner with spas for cross-promotions. They can recommend your specialty soaps to their clients while you can promote their services to your customers. Consider offering a percentage of sales as a referral fee.
• Gift Shops: Establish tie-ups with local gift shops. They can feature your soap products in their inventory, and you can direct customers to their store. Offer a commission on each sale made through the referral.
• Beauty Salons: Work with salons that cater to clients interested in skincare. They can suggest your soap for daily skincare routines, and you can refer clients for beauty treatments. Create a referral program or provide discounts to salon customers.
• Online Influencers: Collaborate with beauty and lifestyle influencers who can endorse your products to their followers. In return, promote their content or offer free products. This can expand your online reach.
• Local Farmers’ Markets: Participate in local farmers’ markets or craft fairs. Form alliances with neighboring vendors for cross-promotion at events.
• Natural Health Practitioners: Partner with naturopaths, chiropractors, or holistic health practitioners who can recommend your natural soap as part of wellness routines. Offer discounts for their clients.
• Wedding Planners: Wedding planners can suggest your soap as wedding favors, and you can refer brides and grooms to their services. Offer a referral fee or exclusive discounts for their clients.
• Online Retailers: If you sell online, collaborate with complementary online retailers. Feature each other’s products on your websites or offer exclusive bundles for customers.
• Local Hotels and B&Bs: Supply hotels and bed-and-breakfast establishments with your soap for guests. In return, promote their accommodations to your customers.
• Coffee Shops and Cafes: Create partnerships where local cafes display and sell your soap, and you direct customers to their coffee shops. Offer a percentage of sales as a referral fee.
• Local Boutiques: Collaborate with boutique clothing stores to complement their fashion items with your soap products. Joint promotions can attract more foot traffic.

When approaching potential partners, consider drafting clear agreements outlining the terms, responsibilities, and benefits for both parties.

Effective communication and a win-win approach can lead to fruitful, long-lasting referral relationships in soap production.

Points To Consider

Next, let’s review essential points for more tips, insights, and considerations before starting your soap production business.

We will cover sections, including skills to consider, points to focus on, and equipment. Then you’ll reach the “Knowledge Is Power,” section, where you will want to use the resources for valuable information.

Hours of Operation:

Hours of operation for a soap production business may vary based on factors like production scale, demand, and resources.

Typically, consider standard business hours for administrative and customer service tasks from 9 AM to 5 PM, Monday to Friday.

Production hours may extend beyond these for manufacturing, depending on your capacity.

Weekend hours can be added for events or markets. It’s crucial to maintain flexibility to adapt to changing demands in the soap industry.

Equipment and Supplies

A List of Equipment and Supplies to Consider for a Soap Production Business:

Soap Making Equipment:

• Mixing Vessels: Stainless steel or plastic containers for mixing soap ingredients.
• Heat Source: Stove, hot plate, or dedicated soap melting pot for heating oils and fats.
• Stick Blender: For emulsifying ingredients and ensuring even mixing.
• Thermometer: To monitor the temperature of ingredients accurately.
• Digital Scale: Precise measurements of soap-making ingredients like oils, lye, and fragrances.
• Molds: Various shapes and sizes for molding soap bars.
• Cutting Tools: Soap cutters or knives for shaping and cutting soap bars.
• Spatulas and Spoons: For stirring, mixing, and scooping ingredients.
• Safety Gear: Including gloves, safety goggles, and aprons for handling chemicals.

Packaging and Labeling Equipment:

• Packaging Materials: Containers, boxes, or wraps for packaging finished soap products.
• Labeling Machine: For labeling soap bars with product information.

Production Space and Storage:

• Workspace: Countertops or workbenches for soap-making activities.
• Storage Shelves: To store raw materials, finished products, and equipment.

Safety and Compliance:

• Fire Extinguisher: Safety equipment to handle potential fire hazards.
• First Aid Kit: For addressing minor injuries or accidents.
• Water Supply: Adequate water source for mixing and cleaning.
• Electricity: Reliable power supply for heating and equipment operation.

Quality Control:

• pH Testing Kit: To check the pH levels of soap batches.
• Quality Assurance Tools: Tools for assessing soap quality, such as color, fragrance, and texture.

Cleaning and Maintenance:

• Cleaning Supplies: Brushes, scrubbers, and cleaning agents for equipment and workspace.
• Maintenance Tools: Wrenches, screwdrivers, and other tools for equipment maintenance.

Shipping and Delivery (If Applicable):

• Shipping Materials:  Packaging, labels, and shipping boxes for sending products to customers.

Please note that the specific equipment and quantities required may vary depending on the scale of your soap production business and the types of soap products you plan to make.

Additionally, it’s essential to adhere to safety and regulatory guidelines when handling chemicals and operating equipment in soap production.

Points To Succeeding in a Soap Production Business

To succeed in operating a soap production business, several key points must be considered:

1. Focus on a Niche:

Specializing in a specific soap niche, such as organic, handmade, or luxury soaps, can set your business apart and attract a dedicated customer base.

2. Building a Customer Base:

Establishing a customer base can be challenging, especially in the startup phase. Adequate marketing and product quality are essential to attract and retain customers.

3. Building Relationships:

Foster strong relationships with customers, suppliers, and employees. Trust and good communication are crucial for long-term success.

4. Providing Desired Products:

Offer soap products and services that align with customer preferences and market demand. Customer feedback is invaluable for tailoring your offers.

5. Customer Feedback:

Act on credible customer feedback to enhance your operations and meet customer needs effectively.

6. High-Level Customer Service:

Prioritize exceptional customer service; your customers are the lifeblood of your business.

7. Value-Centric Approach:

Consistently provide value to your customers, whether through product quality, unique features, or excellent service.

8. Hiring the Right Team:

Assemble a skilled and dedicated team for various business roles, recognizing that the right people are instrumental in success.

9. Effective Staff Management:

Manage staff effectively, treat them respectfully, and cultivate a healthy work environment to improve retention and productivity.

10. Cash Flow Management:

Carefully monitor and manage cash flow to ensure stability and the ability to invest in growth.

11. Cost Control:

Keep costs in check without compromising quality or customer service, as efficient operations are vital.

12. Adapt to Change:

Embrace and adapt to industry, process, and technological changes to stay competitive.

13. Revenue Fluctuations:

Develop strategies to handle fluctuations in revenue, such as seasonal variations.

14. Competition:

Address competition by differentiating your brand, staying innovative, and continually improving.

15. Effective Marketing:

Invest in effective marketing strategies through in-house efforts or professional assistance to create awareness and drive business growth.

Success in the soap production industry requires a combination of product quality, customer focus, operational efficiency, and adaptability to evolving market dynamics.

By diligently addressing these points, you can enhance your chances of thriving in this competitive market.

Assessing your skill set when considering a soap production business is crucial.

Lacking essential skills may hinder success, but you can acquire or hire them. Key skills for a soap production business owner include:

• Soap Making: Proficiency in crafting quality soap products.
• Business Management: Effective planning, organization, and financial management.
• Marketing: Promotion and brand building to attract customers.
• Creativity: Innovating with soap designs and scents.
• Supply Chain Management: Efficiently sourcing ingredients and materials.
• Customer Service: Building and maintaining customer relationships.
• Regulatory Compliance: Knowledge of industry regulations.
• Problem-Solving: Addressing production and business challenges.
• Time Management: Juggling various aspects of business operations.
• Adaptability: Adapting to market changes and trends.

Knowledge Is Power if You Use It!

Utilize knowledge effectively. Valuable industry information is available in the following sections, aiding startup and established soap production businesses.

Trends and Statistics

Examining industry trends and statistics for a soap production business is crucial for informed decision-making, strategic planning, and market competitiveness.

See the latest search results for trends and statistics related to the soap production industry.

Soap Production Associations

Trade associations provide benefits such as industry news updates and networking opportunities, aiding professionals in staying informed and connected within their field.

See the search results on soap production associations and the benefits of Joining the Chamber of Commerce.

The Top Soap Production Companies

Studying an established soap production business can inspire ideas, uncover industry gaps for a competitive edge, and reveal overlooked opportunities offered by competitors.

See the latest search results for the top soap production companies.

The Future of the Soap Production Industry

Researching the soap production industry’s future is essential for prospective business owners, offering insights into trends, market dynamics, and growth opportunities.

See the search results for the future of the soap production industry.

Find a Soap Production Business For Sale

Buying an established soap production business has its merits and drawbacks compared to starting from scratch:

• Immediate Revenue: You start earning from day one, bypassing the challenging startup phase.
• Proven Success: An existing business has a track record of profitability and known expenses.
• Customer Base: You inherit a loyal customer base, saving time on customer acquisition.
• Reputation: The business already has a built reputation in the industry.
• Higher Cost: Acquiring an established business often involves paying a premium for its goodwill and existing customer base.
• Change Risks: Altering the business model may alienate existing customers, posing challenges.
• Reputation Transfer: You acquire the positive and negative aspects of the business’s reputation.

While finding an exact soap production business for sale can be rare, exploring related opportunities within the industry is advisable.

The latest search results for a soap production business for sale and others in the same category.

Franchise Opportunities Related to a Soap Production Business

Owning a soap production franchise entails advantages and disadvantages, making it a worthwhile consideration before venturing into this business niche.

• Proven Business Model: Franchises provide a well-established, tried-and-tested business plan to follow.
• Reputation and Marketing: Benefit from the existing brand reputation and marketing efforts of the franchise.
• Comprehensive Knowledge: You gain in-depth insights into the business model before starting.
• Corporate Support: Receive ongoing support and guidance from the corporate office.
• High Costs: Initial investment can be expensive, including franchise fees and setup expenses.
• Limited Autonomy: Major business changes often require corporate approval, limiting flexibility.
• Product Restrictions: You’re typically confined to approved products and services.
• Operational Boundaries: Operating outside the franchise agreement terms is restricted.
• Ongoing Fees: Mandatory franchise fees continue throughout the business operation.

While specific soap production franchises may be scarce, explore related franchises within the industry to uncover potential opportunities.

See the latest search results for franchise opportunities related to this industry.

Customer Expectations

Examining search results for customer expectations in soap usage offers insight into meeting and exceeding their needs.

Addressing unconsidered issues enhances your product offering comprehensively.

See the search results related to customer expectations for soap usage.

Expert Tips

Examining expert tips enhances skills, benefiting novices and experts. Experts gain fresh perspectives, while novices gain valuable knowledge to improve their skills in soap production.

See the latest search results for soap production to gain tips and insights.

Soap Production Business Insights

Reviewing tips and insights can spark innovative ideas, help avoid pitfalls in the soap production business, and enhance industry knowledge significantly.

See the latest search results about insights into running a soap production business.

Soap Production Publications

Publications are crucial for staying updated on soap production, offering the latest information and innovative ideas in the industry.

See the search results for soap production publications.

Soap Production Forums

Participate in soap production forums to engage with industry peers, fostering relationships and gaining valuable customer insights for improved understanding.

See the latest search results related to soap production forums.

Online or local courses are practical for enhancing soap production skills and knowledge, benefiting your business.

See the latest courses that could benefit a soap production business owner . Also, see our management articles for tips and insights for managing your business.

Soap Production Blogs

Subscribing to leading soap production blogs keeps you informed and provides valuable insights.

Subscribe to those of value, ensuring a curated collection for ongoing industry updates.

Look at the latest search results for top soap production blogs to follow.

Soap Production News

News provides an additional source to stay updated on soap production-related stories covered by the media. Stay informed through news outlets for the latest developments.

See the latest results for soap production news.

Watching YouTube videos on soap production is a valuable resource to enhance your knowledge. Explore and learn more here:

YouTube videos related to soap production.

Privacy Overview

How to Start a Soap Making Business

As a soapmaker, you'll formulate soaps and perhaps other personal cleansing and beauty products according to your own recipes. You will market your offerings along sales channels that might include ecommerce, farmers markets, arts festivals, wholesale placement in spas and boutiques, and even door-to-door sales. You'll explore a range of options to see where you can find a loyal customer base.

You may also be interested in additional low cost business ideas .

Learn how to start your own Soap Making Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a soap making business by following these 10 steps:

• Plan your Soap Making Business
• Form your Soap Making Business into a Legal Entity
• Register your Soap Making Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Soap Making Business
• Get the Necessary Permits & Licenses for your Soap Making Business
• Get Soap Making Business Insurance
• Define your Soap Making Business Brand
• Create your Soap Making Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your soap making business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Soap Making Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your soap making business?

Business name generator, what are the costs involved in opening a soap making business.

If you have a kitchen or workspace and a few basic kitchenwares, you’ve got a good start. Soapmaking isn’t an expensive business to get into, but there are some basic investments you’ll need to make.

Ingredients -- $200 or more. Soaps are made from lye and fats or oils. That’s the starting point, but your unique recipe is what will make you stand out. You could use coconut oil, olive oil, almond oil and a whole host of fragrance oils, extracts and natural additives for superior feel, fragrance and lather qualities. You might start with only one or two basic recipes to contain materials costs and simplify production when you start out.

Soapmaking equipment -- $300 or more. The type of soapmaking you undertake will determine your equipment needs. There are four basic types of production -- hot process, cold process, rebatching and melt and pour -- and each process requires different equipment. But whichever way you go, you’ll also probably need soap molds and packaging and shipping materials. You’ll find numerous online vendor sources for your basic ingredients, additives, tools and accessories, including this site .

Marketing tools -- $750 or more. A professional-looking website with attractive product photos is very important to your business. Your web customers can’t feel or smell your products, so they must be able to perceive the high quality in terms of what they see online. That means it’s worth the investment of a graphic designer and web developer who can help you get the most out of your logo and digital presence. Your graphic imagery will be carried through in your packaging and labels to express your passion and commitment to product excellence. Here’s an example of a handsoap website with a professional and inviting look.

Professional services -- $200 or more. Does your state and community allow you to operate this type of business from your home? Hold a brief meeting with a lawyer before you hang out your shingle.

Professional association -- $100 annual membership in the Handcrafted Soap & Cosmetics Guild (HSCG). This organization can provide training, support, and valuable networking opportunities for small-quantity soapmakers.

General liability and product liability insurance -- $265-$375 a year. You’ll also find this through the HSCG.

What are the ongoing expenses for a soap making business?

Your largest ongoing expenses will be the consumable product ingredients you’ll need for ongoing production. If you’ve priced your offering wisely, your expanding variable costs will be more than offset by an increase in sales.

Who is the target market?

Most of the market for handmade soaps consists of women, but some handmade soap companies have also found success marketing male-oriented soap scents. You might seek customers who appreciate the quality and luxury of your product, or those who only buy organic or vegan products. Your customers will notice the difference in quality between your soaps and those available on a common store shelf.

How does a soap making business make money?

In most cases all of your income will be derived from the products you make or sell. Here's a web article that goes more into material costs and profit potential.

Your products might retail for five or six dollars a bar. This is more than your customers will pay for mass-produced supermarket soaps, but the perceived value of your production is high. Also, you can arrive at other price points by discounting for multiple purchases, selling multiple-bar packages, and expanding your product line. Check the websites of nearby competitors to see what they’re charging and decide how that will affect your pricing. Will you charge more to connote a more premium product line or charge less and make up for less per-unit profit margin with more volume?

How much profit can a soap making business make?

There are a few famous soapmakers who started much like you. Consider, for instance, Burt’s Bees. Others in your business keep it part-time, and somewhere between a crafts hobby and a modestly profitable business. As with a lot of home-based businesses, you can go as far as your commitment, creativity, promotional savviness, and hard work take you.

How can you make your business more profitable?

Many soapmakers expand their menu offering to include other kinds of soaps (goat’s milk soap is one exotic example) or complementary products. Candlemaking is a natural extension, especially for soapmakers already using a hot process. Others get into home fragrances, lip balms, hair care products, and even pet products. To consider expanding your own product mix, focus on what else would appeal to your customer base.

Many businesses seek to raise their overall profits by driving down the cost to produce the goods. Issuing larger batches at a time is a cost effective way to maximize your profits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your soap making business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a handmade soap business. In addition, many states have various rules regulating the production of cosmetics and other body care items. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Labor safety requirements

It is important to comply with all Occupational Safety and Health Administration requirements.

Relevant requirements include:

• Employee injury report
• Safety signage

Certificate of Occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a soap making business
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your soap making business will be in compliance and able to obtain a CO.

Trademark & Copyright Protection

If you are developing a unique product, concept, brand, or design, it is prudent to protect your rights by registering for the appropriate trademarks and copyrights.

Learn more about trademark and copyright protection

The nature of legal requirements in distance education is ever changing, especially in regards to copyright laws. Here is a frequently updated resource, which can help keep you aware of the legal requirements .

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a soap making business

Look for points of differentiation. For instance, consider making a bar of soap that’s larger than usual or formulated to last longer. Perhaps you could sell a six-pack of smaller-size sampler soaps so your customer can affordably try your entire product line and pick favorites. Discover an infrequently used fragrance or additive for texture that makes your soaps unique. Once you’ve found an idea that works, promote it in your website and on social media.

Also, if you’re exhibiting your soaps at shows, bring some unwrapped examples of your complete product line so customers can hold them, see what they actually look like, feel their textures, and enjoy the varied scents.

How to keep customers coming back

Remember, you’re selling an aesthetic experience. Make your logo, the look of your labels and packaging, and the name of your product line resonate with customers seeking a modestly priced luxury experience. One advantage is that the more your customers love your offering the quicker they’ll go through it and need more. Make sure you stay in contact with your customers, and that they know how to reach you. Ask all of your customers for email addresses, and get their permission to send out a monthly e-newsletter or catalog. It is important to refrain from irritating anyone with too many salesy emails, but a monthly newsletter can help customers stay up to date with all of the new things you offer. As you grow, you might add a toll-free phone number for orders.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

You should have an interest in crafting a handmade product, and a knack for discovering scent combinations that your customers will love. You must have strong sales and marketing instincts and a talent for finding and maintaining good customer relationships.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a soap making business?

Your day will basically be split between production, sales and marketing, and logistics. Here’s what a typical business day might involve:

• Making soap and associated products per your sales needs
• Posting to your website and social media, photographing your latest products, meeting new customers, vendors and possible partners or associates, and investigating new ways of promoting your product line
• Packaging and shipping orders, paying vendors, placing raw goods orders and investigating new vendor sources, managing employees (if you have any), paying bills, and otherwise running your small company.

What are some skills and experiences that will help you build a successful soap making business?

Lots of people make handmade soap today. Your success depends on your ability to formulate products that are unique and discernibly superior to the competition in some ways. This superiority may come in the form of perceived differences in pricing, ingredients, aroma, texture, or simply attractive packaging. You must also be creative in promoting your business and keeping your products top of mind with customers.

What is the growth potential for a soap making business?

It’s not unrealistic to be able able to make a bar of soap for a dollar in materials that you sell for five dollars. And you could fairly easily prepare 100 bars of soap a day for sale. Even more if you had more help and a very efficient operation. But will you have customers for all of that production? There’s almost no limit to the potential if you can creatively and effectively market your goods and find a receptive audience.

Not sure if a soap making business is right for you? Try our free Business Idea Generator and find your perfect idea.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a soap making business?

Start your soapmaking as a hobby in your spare time. Experiment with fragrances and textures and give your products to friends and family for honest critiques. This is how you’ll iron out kinks in product quality and production. Even when you’re ready to sell your products, do it on your off hours at first rather than quitting your job and investing everything you have in your new business.

While you’re experimenting with recipes, you can also try out different ways of marketing your product line. See which social media garners the most interest. Rent a booth at a farmers market or festival that’s not too costly or far from home and learn how to communicate one-on-one with prospects and find out which products, product displays, and venues work best.

And finally, look at numerous competitor websites and digital sales channels. Arts and crafts sites such as Etsy are extremely popular with soap sellers -- but is that an advantage? Try to explore sales channels that aren’t quite so competitive so you stand out more.

How and when to build a team

You’ll have plenty to do with your business, in terms of production, marketing, even such mundane tasks as loading and unloading merchandise and setting up your booth displays at shows. If your income allows it, start with a part-time employee -- maybe a friend or family member -- and see if your workflow allows more paid help.

Useful Links

Industry opportunities.

• The Handcrafted Soap & Cosmetic Guild Can Help You Start Your Business

Real World Examples

• Soap Making Business Reaching Many National Locations
• A Larger Handmade Soap Business
• A Soap Making Business with a Unique Niche

Further Reading

• An Interview with Two Sisters Who Run a Soapmaking Business

Have a Question? Leave a Comment!

Soap Making Business Plan Template & Guidebook

Starting a soap making business can be an exciting and rewarding enterprise for entrepreneurs interested in crafting high-quality, unique products with their own hands. But like any other business, startups need a well-thought-out plan to guide their operations and ensure long term success. With the #1 Soap Making Business Plan Template & Guidebook, budding soap makers can create a solid foundation for their dream business that covers the key components such as marketing, operations, financing and more.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Soap Making Business [11 Steps]
• 10+ Best & Profitable Soap Making Business Ideas [2023]

How to Write a Soap Making Business Plan in 7 Steps:

1. describe the purpose of your soap making business..

The first step to writing your business plan is to describe the purpose of your soap making business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a soap making business:

The purpose of XYZ Soap Making business is to provide high-quality, handmade soaps and body care products made with natural and sustainable ingredients to our customers. We strive to create a safe and nurturing environment that encourages creativity, sustainability, and responsibility. Our mission is to create an innovative and unique range of products that will benefit both our customers and the planet.

2. Products & Services Offered by Your Soap Making Business.

The next step is to outline your products and services for your soap making business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your soap making business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your soap making business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your soap making business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a soap making business?

• Soap-making equipment such as molds, safety goggles, and silicone scraper
• High-quality raw materials such as oils, butters, and scents
• Storage containers for soap bars
• Packaging supplies such as labels, boxes, and shrink wrap
• Business permits and licenses required in your local area

5. Management & Organization of Your Soap Making Business.

The second part of your soap making business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your soap making business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Soap Making Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a soap making business varies based on many different variables, but below are a few different types of startup costs for a soap making business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your soap making business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your soap making business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your soap making business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Soap Making Business Plans:

Why do you need a business plan for a soap making business.

A business plan is an essential tool for any business, and a soap making business is no exception. A business plan can help you organize your ideas and develop an approach to your goals, and will provide a guide for setting up the business, developing it over time, and measuring its success. The plan should include a detailed description of the product or service being offered, an analysis of the potential market, an outline of the production process, projections of costs and revenues, and plans for financing the venture. Additionally, a business plan can help you secure funding from investors or lenders to finance your business.

Who should you ask for help with your soap making business plan?

It is recommended to seek help from a business consultant or advisor that specializes in small business planning and development. This can be done through your local Small Business Administration (SBA) office or through a business incubator in your area. Additionally, you may wish to seek out other small business owners who have knowledge of starting their own soap making businesses, as well as financial planning experts and legal advisors.

Can you write a soap making business plan yourself?

Yes, it is possible to write a soap making business plan yourself. Writing a business plan will help you to formulate your goals, assess the competition and make sure that your operations are profitable. A good business plan should include an executive summary, market analysis, competitive analysis, product/service offering, operations plan, marketing strategy, financial projections and an appendix containing any additional documents needed to support the business plan. Additionally, researching soap making resources such as books and online material can help you gain more insight into the industry and provide additional guidance in creating your own plan.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How To Start a Soap Making Business [Step by Step Guide]

You've stumbled upon the idea to build a soap business and now you're ready to take the next steps.

There's a lot to think about when building a business, so we put together a guide on how to get started, launch, grow and run your soap business.

We also provide you with real-life case studies and examples of founders running successful soap business (and how much💰 they're making today).

Start A Soap Business ➜ market size $82.3B avg revenue (monthly) $123K see all soap businesses ➜ starting costs $13.7K see all costs ➜ gross margin 40% time to build 210 days growth channels SEO business model E-Commerce best tools Quickbooks, Instagram, Klaviyo time investment Full time pros & cons 35 Pros & Cons see all ➜ tips 11 Tips see all ➜

💡 Introduction To Starting A Soap Business

How to make soap.

Surprisingly, the process of making soap is simple and there are not many ingredients or materials involved with making the product.

Additionally, the cost to make soap is very low (we'll get into exact costs in the startup cost section below).

We've outlined a few tips to consider when getting started:

Tools to start making soap

• Slow cooker
• Plastic, glass, or stainless steel container (for measuring lye)
• Heavy duty plastic, glass, or stainless steel container (for mixing)
• Silicone spatulas
• Immersion blender
• Thermometer
• Silicone loaf mold (or individual molds)

Ingredients to start making soap

(note that these ingredients may vary depending on the soap you are making - these are great ones to get started and DIY):

• Coconut oil
• Distilled water
• 100% pure lye
• Essential oils
• Colorants (optional)

The process of making soap

The process of making soap takes about 1-3 hours depending on the type of soap you make.

Follow 6 easy steps to making your soap here .

Identify the fragrance style you want (essential oils)

This depends on the target audience you are going for.

For example:

• Mass Market are great for scents such as vanilla, lavender, strawberry
• Mid-market (one level up) typically prefer grapefruit or lemongrass
• High-end (prestige) market look for more unique and complex scents like fig tree and blossom & basil

Research supply companies to source products

Here are some common suppliers:

• Bramble Berry
• Bulk Apothecary
• Wholesale Supplies Plus
• Liberty Natural

Here are the top ten suggested essential oils to use as a beginner soap maker.

Is The Soap Business For You?

Let's look at the pros and cons of starting your own soap business

• Flexibility: One of the biggest advantages of starting a soap business is that you can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
• Ability to start your business from home: It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
• Little startup costs required: The cost to start a soap business costs significantly less money than most businesses, ranging anywhere from 12 to 27,209.
• Rewarding work: Starting a soap business can be really rewarding and fun work. After all, you're bringing joy and excitement into peoples lives.
• Crowded space: Competition is high when it comes to your soap business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
• Finding the right supplier: Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.

Creating a successful soap business means that you will have the ability to sell, provide stellar customer service, communicate with vendors and motivate your team (even if it's down the road)!

Big Players

• Suchi's Handcrafted Skincare Products (4 Alexa Ranking)
• Kiss My Crown Essentials (4.52K Alexa Ranking)
• L'OCCITANE (14.4K Alexa Ranking)
• BrambleBerry (43.7K Alexa Ranking)
• Whole Sale Supplies (45K Alexa Ranking)

Small Players

• Outlaw - Revenue $380K/month
• Spinster Sisters Co. - Revenue $125K/month
• Mirai Clinical - Revenue $100K/month
• Alegna Soap - Revenue $5K/month
• The Purple Sage - Revenue $4K/month
• Kiss My Crown Essentials - Revenue $1.2K/month
• Dove Revenue $4B
• Aveeno Revenue $3.52B
• Burts Bees Revenue $160M/year

How To Name Your Soap Business

It's important to find a catchy name for your soap business so that you can stand out in your space.

Here are some general tips to consider when naming your soap business

• Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
• Conduct a search to see if others in the space have the same name
• Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
• As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!

Why is naming your soap business so important?

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

It's important to verify that the domain name is available for your soap business.

You can search domain availability here:

Find a domain starting at $0.88

powered by Namecheap

Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.

It's also important to thoroughly check if social media handles are available.

As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.

Here's some inspiration for naming your soap business:

• Bare Skin check availability
• Vita Soap check availability
• Barr-Co. check availability
• Green Touch check availability
• Body Desire check availability
• Body Kantina check availability
• Pure Bliss check availability
• Green Soap Inc. check availability
• Happy Clean check availability
• Naturalis Soap Co. check availability
• Skin Paradise check availability
• Lemonbay Soap check availability
• Cocosoap check availability
• Nature Hues check availability
• Soapanic check availability
• Golden Glow check availability
• Molly’s Soap check availability
• Monarch Soap check availability
• Sparkle Smirk check availability
• Golden Kiss check availability
• Heavenly Scents check availability
• Poppy Soap check availability
• Soaptopia check availability
• Vivian Gray check availability
• Love+Light check availability
• Cosmix Soap Co. check availability
• RichRelics Soap Co. check availability
• NatureMoto Soap Co. check availability
• Lux check availability
• Lexi check availability
• Queen check availability
• Beauty Plus check availability
• Shiny check availability
• White Queen check availability
• Suds And Buds check availability
• Soap Suds check availability
• Covered In Suds check availability
• Soap On A Rope check availability
• Scent Of Soap check availability
• Soothing Soaps check availability
• Soap Soothers check availability
• Soap Scents check availability
• Clean Aromas check availability
• Clean Team check availability
• Squeaky Clean check availability
• Scrubbed Clean check availability
• Scrubbing Soaps check availability
• Luscious Lather check availability
• Lather Up check availability
• Soft Soaps check availability
• Lush Lather check availability
• Luxurious Lather check availability
• Lather Luxury check availability
• Leftover Lather check availability
• Bubbles Of Beauty check availability
• Bubble Up check availability
• Bubble Town check availability
• Bubble Bounty check availability
• Beauty Bubbles check availability
• Wewash check availability
• Wonderful Wash check availability
• Lush Wash check availability
• Wanted Wash check availability
• Soap Slope check availability
• Soapy Suds check availability
• So Soapy check availability
• Suds Of Love check availability
• Loving Suds check availability
• Soap Symphony check availability
• Serenity Soap check availability
• Soapmakers check availability
• Soapmakers Unlimited check availability
• Bath And Body check availability
• Body And Bath check availability
• Grateful Body check availability
• Soapy Hands check availability
• Soapy Skin check availability
• Skin Treat check availability
• Pampered Skin check availability
• Pamper Products check availability
• Bath Soaps check availability
• Beautiful Bath check availability
• Bathing Beauty check availability
• Love Thy Skin Soap check availability
• Artisanal Soaps check availability
• Love+Light Soaps check availability
• Come Clean check availability
• Essentials Soap check availability
• Nature Lives check availability
• Visionary Finds check availability
• Goddess Skin check availability
• Skin Of The Gods check availability
• Soft Touch check availability
• Entangled Love check availability
• Softly Laced Soap check availability
• Sweet Scents check availability
• Bathtime Delight check availability
• Pretty Skin check availability
• Kiss Of Skin check availability
• Visual Glow check availability
• Golden Light Soaps check availability
• Shine Bright Soaps check availability
• Lavender Love Soap check availability
• Lovely Touch Soaps check availability
• Joyful Skin Soaps check availability
• Soap Love check availability
• Soapy Baby check availability
• Bubble Blow Soaps check availability
• Bubble Kisses Soaps check availability
• Glitter Gold Soaps check availability
• Skin Caress Soaps check availability
• Tension Release Soaps check availability
• Contact High Soaps check availability
• Beauty Bars check availability
• Massage Me Soap check availability
• Skin Hug Soaps check availability
• Special Soaps For Her check availability
• Kiss The Skin Soaps check availability
• Touch Me Soap check availability
• Sleepy Time Soaps check availability
• Sweet Spot Soaps check availability
• The Bath Babes check availability
• Scent Of Her Soap check availability
• Beauty Drop check availability
• Shades Of Love check availability
• Lightworker Loves check availability
• Crystal Soaps check availability
• Bars Of Light check availability
• Soap Bars check availability
• The Bro Bars check availability
• Softbabes check availability
• SOAPossible check availability
• Fuzzy Fun check availability
• Beautiful Bubbles check availability
• Wow Spa check availability

Read our full guide on naming your soap business ➜

🎬 How To Start A Soap Business

Identify Target Customer

A very critical piece in building soap business is to identify your ideal target customer.

• Develop a niche and create a consistent brand that reflects your target customer.
• The colors, logo, content, and overall website should resonate with your target customer and should draw them in by helping them solve their specific "need".

For example, Outlaw Soaps speaks to a very specific (and niche) customer: one that loves adventures and the scents that come with it.

One of our most divisive scents is Fire in the Hole. It's campfire-inspired, which immediately turns some people against it... but we love the smell of a good campfire.

It reminds us of nights with friends out in the dusty high desert, drinking terrible beer and standing around a bonfire laughing about a good joke that someone told (and then someone else retold, because it's a little loud).

Our mission since the very beginning of the business has been to find our right customers wherever they are, and build the most frictionless buying experience possible.

Write a Business Plan

Writing a business plan from the start is critical for the success of your soap business.

Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.

For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.

You may want to consider expanding upon these sections in your business plan:

• Executive Summary : Brief outline of your product, the market, and growth opportunities
• Overviews and Objectives : Overview of your business, target customers, and what you need to run your business
• Products and Services : Specifics on the products and services your business will provide
• Market Opportunities : Analysis of customer demographics, buyer habits and if your product is in demand
• Marketing : Outline of your marketing plan and how you plan to differentiate yourself from other customers
• Competitive analysis : Analysis of your competition and the strengths and weaknesses therein
• Operations : Hierarchal structure of the company and what it will take to run the business on the day-to-day
• Leadership Team : Detailing roles and responsibilities of each manager based on their specific skill-set
• Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.

Learn more about how to write a business plan here

Determine Which Business Bank Account You Need

There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.

Here are some factors you may want to consider:

• Location - Is your bank close enough that you can easily make deposits or get cash?
• Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
• Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
• Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
• Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.

Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.

Setting Up Your Soap Business (Formation and Legal)

When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.

The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.

These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.

• LLC : All income and expenses from the business are reported on the LLC personal income tax return.
• S corp : Owners pay themselves salaries + receive dividends from profits.
• C Corp : C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.

Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.

Learn more about securing the right permits and licenses ➜

Need to start an LLC? Create an LLC in minutes with ZenBusiness .

Revenue Expectations

We've interviewed several different founders in the soap business and asked them how much $ they're making today.

• $4.56M/year in revenue
• Sells life-changing scents
• 13 employees

Alegna Soap

• $60K/year in revenue
• Sells handcrafted soap.
• Solo founder
• 0 employees

The Purple Sage

• $48K/year in revenue
• Sells soap, lotions & bubble bath

Kiss My Crown Essentials

• $14.4K/year in revenue
• Sells homemade organic soaps

Spinster Sisters Co.

• $1.5M/year in revenue
• Sells premium natural skin care
• 10 employees

Mirai Clinical

• $1.2M/year in revenue
• Sells deodorizing products

How To Find A Supplier For Your Soap Business

Here are the steps to consider when finding a supplier/manufacturer:

Know your design

One very critical step to finding the right supplier is having an initial idea of what your design/product will look like.

Sketching is one of the most simple ways to get started in the design phase.

What's great about sketching is that you can practically do this anytime, anywhere - even on the back of a napkin.

To get started, all you need to do is pick up a pen and paper and start drawing - or if you are working on a virtual/software product this can be a diagram that outlines the user interface or experience.

Decide your supplier type

You'll want to identify the type of supplier you are looking for.

Here are some questions you may want to ask yourself prior to searching for a supplier

• Are you looking for a manufacturer to produce your product idea ?
• Do you want to find a supplier that can simply purchase existing products for you ?
• Do you want a drop-shipper to supply and fulfill orders?
• Do you want a domestic supplier or an overseas supplier? Read more about the pros and cons of each here

Where to start your search

Once you have an understanding of what type of manufacturer/supplier will be best to bring your idea to life, there are several areas you can start your search:

Domestic Suppliers

Overseas Suppliers

Manufacturing Your Product In House

It's also very common to manufacture your soap product on your own - either from your home or in a shop.

In order to get the product right, you may want to consider experimenting with different scents, designs and formulas.

Warina Foster, founder of the Kiss My Crown Essentials walks us through her manufacturing process:

I design all of my products from home.

I select the soap base that I want to use depending on the consistency, look, feel, and design I’m going for. My main soap bases are Shea Butter, Aloe Vera, Goat’s Milk, and Mango Butter. Each of these has its own set of health benefits for the skin.

I start by combining my ingredients like essential oils, carrier oils, flowers, freeze-dried fruits, etc. Next, I select the type of mold or shape I want this soap to take once it sets.

After pouring the soap in the selected molds I have about 2-6 hours to gather the materials for wrapping the soaps once they are set. That usually includes shrink wrap, my logo stickers, and ingredients labels for the back of each soap. I think of my business like my baby, therefore most of the packaging, labels, and designs are done by me.

Each order I fill and ship is carefully customized. I allow customers gift messaging when shipping my products because too often gifts are bought with little to no thought invested.

My customers are invested, they are wowed each time they receive gifts from me. No two shipments are ever the same.

How Much Does It Cost To Start A Soap Business

If you are planning to start a soap business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.

We’ve outlined two common scenarios for “pre-opening” costs of starting a soap business and outline the costs you should expect for each:

• The estimated minimum starting cost = $12
• The estimated maximum starting cost = $27,209

🚀 How To Launch Your Soap Business

Build A Website

Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).

• Pick a domain name that's easy to remember and easy to type
• Choose a Web Hosting Plan (ie. Shopify, Squarespace)
• Make sure you choose the right theme and design
• Implement the proper page structure (ie. about page, contact page, pricing etc)

To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide .

WordPress is one of the most common platforms for agencies and landing pages.

Here are the main reasons agencies are using WordPress:

• The platform is free
• SEO is built into the platform (automatically generates title tags and meta descriptions for you)
• Hundreds of different themes that are easily adjustable.
• Great blogging functionality

Free to use/open source but you will need to pay for the hosting.

Success stories:

Website: wordpress.com

Shopify is one of the #1 leading platforms for e-commerce businesses.

Here are some of the main reasons most e-commerce businesses are using Shopify:

• Geared towards supporting store owners. Provides a simple way to launch and manage your online store
• Customer support is off the charts (live chat)
• Easy to use - You don't have to worry about the technical side
• The design is clean and mobile-friendly. There are also hundreds of templates you can use.
• Easy integrations and additional channels (ie. Amazon, email marketing integrations, Facebook, etc).
• Basic Shopify: $29/month
• Shopify: $79/month
• Advanced Shopify: $299/month

Website: shopify.pxf.io

Traditional Launch Strategies For Your Soap Business:

There are various different ways you can launch your soap business successfully.

Here are a few different strategies to get customers excited about your soap business:

• Set up a Facebook page for your business. This is a great way to establish an online presence
• Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
• Get Press! Pitch your story to the media and you may just land in an amazing publication
• Live sales to get customers excited
• Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.

How To Price Your Handcrafted Soap

One of the most challenging aspects to starting a soap business is determining how much to charge for your handcrafted soap.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price , this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

• Customer demographic: Age, gender, location, etc.
• Buying habits of your customer: What they buy + when they buy
• Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your handcrafted soap, it's critical that you first identify all of your costs and consequently mark up your handcrafted soap so you can factor in a profit.

The actual cost of your handcrafted soap may include things like:

• The actual cost to make the product (ie. raw materials, supplies, manufacturer).
• Shipping + overhead fees
• Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your handcrafted soap, you'll want to create goals for revenue + how much profit you want your soap business to make.

This process is simpler than you may think:

• Think about your breakeven cost (by completing the above step).
• Create a revenue goal based on your break-even cost
• Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
• Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your handcrafted soap is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your handcrafted soap fits best in the marketplace.

All of these factors play an equal part in pricing your handcrafted soap, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Lauren Costanza, founder of Bluminary provides us with a detailed spreadsheet of all of her costs associated with running her business:

I knew this would be a self-funded adventure, and I set aside $3,000. During the first three months, I had a detailed spreadsheet where I tracked where the money was going and what was going toward products versus researching and developing new products.

The spreadsheets involved columns and rows of numbers to craft a budget and gain an understanding of how much would need to be invested at each stage of the process - from gathering supplies to building a website, and shipping materials.

Danielle Vincent, founder of Outlaw Soaps talks honestly about pricing your products and how to ensure profitibility:

Gross Margins

Our gross margins across all our sales channels and products is about 57%.

Personal care has not historically had great margins, and as we move more into the grocery market, margins get slimmer (we distribute through UNFI, who takes 18% - 20% of our wholesale price). Because grocery margins are so slim, we’ve had to re-evaluate our strategy for grocery stores, and now practically cover it as a “marketing expense.” We cover costs, overhead, and labor, but there’s almost nothing on top of that.

Even though our products are on the higher end of price, we still barely break even. When people tell us that they think our prices are too high (which happens), we just have to grin and bear it. There’s no way to cut our prices without cutting our costs, and right now, we don’t have the volume to cut costs.

So yeah, we can still sell a lot of product and only come away with a little money. The economies of small business really are surprising.

Understand your breakeven

For people who are starting out small manufacturing businesses, be sure to calculate the number of items you need to make and sell per month in order to break even. Can you make that? Can you sell it at a price that’s attractive to your target market? Will you need to up-scale your target market in order to have customers at that price point?

As it turns out, a person has to sell a lot of soap to break even.

Make Sure You Get The Package Design Right

The way you package your soap business is often the first impression your customer has - so it's important to get it right.

You may want to ask yourself these questions:

If my product is on a shelf next to hundreds of other similar products:

• Will my soap business stand out?
• Will the branding/packaging create a connection with my customer, and hence, lead them to buy?

There are hundreds of tools you can use to help with packaging and design:

• Canva - Allows non-designers to create beautiful Instagram/Pinterest posts, flyers, business cards, etc.
• Stickermule - High quality custom stickers you can include on or in your packaging.
• Noissue - Custom tissue paper and compostable mailers
• Rollo Label Printer - A great tool to print all shipping labels at home

Alegna Soap Packaging Example

Once the soap is fully cured, it’s time to wrap them.

I admit I have a complicated packaging procedure, but I love my labels .

They were designed by a local Long Island graphic art company called Digho. Since my soaps are natural I wanted a way to add color and Digho had some really great ideas. I wrap a strip of colorful material around the soap and then attach a see-through vellum label around the bar. I think it makes my soaps look high end. It’s time-consuming and I know that I’ll need to simplify the process someday. But for now, I take the time to wrap.

The creative part is the personalization of the soap or the decorating and scenting. I think of each of my soaps as being different individuals. What feeling do I want to evoke, what color do I want the soap to be, which botanicals will work with the scent blend? And the blending of essential oils to get just the right scent is another kind of magic.

🌱 How To Grow Your Soap Business

Improve Your Email Marketing

Different types of emails

Here are the most common types of email campaigns you can send to your customers and their benefits:

• Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
• Newsletters - a great way to give customers updates or send out your latest content
• Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
• Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
• Abandoned cart emails - give your customers a reason to complete their purchase!

Here's a great resource for finding curated email designs, for all types of email campaigns!

Outlaw Soaps Email Marketing Hacks

Be Yourself

In my emails, I am always a person writing as myself: Danielle Vincent, Bosslady of Outlaw Soaps.

I don’t pretend to be doing anything I’m not…

I’m personable and I write frankly about our little company, express our excitement about a product, recount a particularly amazing product review, ask if people have a band (and if they do, would they share their music with us?), and generally be a human being running a company.

And I try to keep a regular weekly cadence. Weekly? Yes, it seems like a lot, but we’ve found this is a good sweet spot.

Tell Your Story

I wrote an article for GoDaddy about how to tell your brand story on your website. In the article, I talk about a business’s story being their core differentiator from the bazillions of other companies and manufacturers out there.

Side note: you can see what I mean by subscribing to our newsletter .

Marketplaces

There are various different marketplaces that you can effectively sell and promote your soap business, whether that's local or online!

Here are some of the most common ones:

• Your own website! Shopify is known to be the best for e-commerce stores
• Local places! Gift shops, farmers markets, festivals, grocery stores etc
• Etsy - E-commerce website for craft supplies
• Craft is Art Marketplace to buy and sell handmade crafts & fine art
• Aftcra Online marketplace where you can buy and sell handmade products
• Storenvy Marketplace for authentic brands

Outlaw soaps distribution channels

These days, we have a diverse set of distribution channels. I found that having just one revenue channel puts us at unnecessary risk.

The rough breakdown of our distribution channels is as follows:

Amazon - 40%

OutlawSoaps.com - 30%

Grocery - 10%

Wholesale - 10%

Subscription - 10%

We immediately embraced Amazon as a sales channel because I feel like Amazon is going to take over the world. I recorded a quick video overview of Amazon and how the Fulfillment by Amazon works.

Social Media Advertising

Social Media Advertising is one of the leading ways to get the word out when it comes to soap business.

There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

Let's talk about a few of the main platforms and what makes them unique:

• Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
• Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
• Twitter Advertising - Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
• Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
• LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses

It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:

Here are some different questions to ask yourself as it relates to your goals:

• Do I want to simply drive brand awareness?
• Do I want to drive users to my website to gather information?
• Do I want to increase sales and get my customer to take action?

From there, choose the platform that targets your audience best and start experimenting!

Learn more about social media advertising ➜ here .

🏃🏼‍♀️ How To Run Your Soap Business

Diversify Your Product Line

Adding new products to your business is a great way to expand into new markets and grow your business.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Here are some reasons you may want to considering adding/diversifying your product

• Meeting the needs of your customers
• Establish yourself as a top provider in your industry and stay ahead of the game with competition
• Resistance to downturns/trends fading
• Create new revenue streams

How Danielle Is Diversifying Her Soap Business

• Expanding their relationship with Whole Foods
• Pitching the primary military store distributor
• Launching their new spray cologne
• Creating holiday-specific products!

Build a Referral Program

Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.

A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.

A fantastic referral program will help with clout, credibility, and establishing yourself in the space.

Warnisha Foster, founder of Kiss My Crown Essentials implemented a loyalty and referral program for her customers:

To encourage my customer to come back I implemented a loyalty program. If customers continue to return and buy products they get exclusive discounts. I even started a friend of friend discount so that when my customers shared my products with other both parties would get discounts off of their purchases.

Also, building a rapport is what worked for me. I treat all of my customers like friends.

They can message me anytime with questions about my products and skincare. And I create those personal interactions for them. I never want my customers to feel like their only interaction with me is transactional.

Tools to get started:

As a soap business, there are some tools and platforms you may want to consider when getting started:

• Platform tools such as Shopify or Weebly
• Email tools such as Klaviyo
• Reviews tools such as YotPo
• Social media tools such as Hootsuite
• Accounting tools such as Quickbooks
• Design tools such as Canva
• Podcast tools such as Anchor
• Other tools such as LinkTree

We put together the best resources on the internet to help you start your soap business.

• Platform tools such as Shopify , WooCommerce , Amazon , Google Shopping , Bing Shopping or Weebly
• Email tools such as MailChimp or Klaviyo
• Social media tools such as Facebook , Instagram , Twitter , YouTube , Pinterest , Hootsuite or Vimeo
• Advertising tools such as Facebook Ads , Instagram Ads , Google Adwords , Bing Ads , Google AdSense , Amazon Ads , Google ads or Pinterest Ads
• Reviews tools such as YotPo , Okendo or Smile.io
• Design tools such as Canva , Adobe Suite or Ipiccy
• Shipping tools such as ShipStation , Stamps.com , ShipMonk or Amazon FBA
• Analytics tools such as Google Analytics
• Productivity tools such as Google Suite , Dropbox , Slack , Asana , Microsoft Office 365 , Trello , Calendly or Airtable
• Payments tools such as Paypal , Shopify Payments , Stripe , ReCharge , Amazon Payments or Apple Pay
• Blog tools such as WordPress
• Freelance tools such as Fiverr , Upwork or TaskRabbit
• Affiliate tools such as Refersion
• Sales tools such as Back in Stock
• Stock images tools such as Pixabay , adobestock , Pexels or Envato Marketplace

Natural & Organic Liquid Soap Making Business Startup: Learn How To Make Shampoo, Conditioner, Body Wash, Sunscreen Lotion, Muscle Balm, Hand Sanitizers, Pet Shampoo & So Much More

You-nicorn: 30 days to find your inner unicorn and live the life you love

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Web Resources

• How to Start a Soap Making Business: 13 Steps (with Pictures)
• How to Start a Soap Making Business
• Should You Be Starting a Soap Business in 2020?
• Handmade Soap Business: How to Start Selling Online

Case Studies

• Leaving The Cubicle To Start A $23K/Month Soap Company
• How Angela Carillo Started A Soap Company Out Of Her Kitchen
• How I Started My $2.8K/Month Soap, Lotion And Bubble Bath Brand
• On Starting A Homemade Organic Soap Brand From The Kitchen
• From Making Soap In My Basement To Building A $1.3M/Year Business
• How I Created A $100K/Month Soap Bar To Treat Body Odor

• 4,818 founder case studies
• Access to our founder directory
• Live events, courses and recordings
• 8,628 business ideas
• $1M in software savings

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How to Start a Handmade Soap Business (with pics & tools)

Following 12 proven steps, in order, is the best way start a handmade soap business.

• Determine Your Niche – or Stay General (how to choose a niche – or IF you should)
• Find Your Soap Ingredient Supplier (phone numbers and links to 5 of the best in North America)
• Choose Your Business Name (including how to do your own 5-minute trademark search)
• Find Your Domain Name (naming tips and links to top 4 worldwide domain registrars)
• Form Your Soap Company Legal Business Entity (details and links for 3 respected business filing companies)
• Get and EIN (US only; includes link to 5-minute IRS online application)
• Get Soap Maker’s Business Insurance (details and links for 3 top industry insurers)
• Develop Unique Marketing Strategies (tips shared by Fortune 500 company veteran)
• Create Sample Soaps (how to choose and showcase them)
• Price Your Soaps ( detailed pricing strategy and examples)
• Establish Your Store and/or Website (hours of research done for you)
• Promote, Sell, and Fulfill!

Steps to Start Your Homemade Soap Enterprise

These tasks are arranged in a precise order to allow you to multitask. This is so you can start showcasing and selling your soap as soon as possible.

Step 1: Determine Niche – or Stay General

“Niche” has two parts: Target Market and Soap Type.

1.) Target Market: Do you want to focus sales primarily to a specific audience? Good examples include: Consumers, Spas, Hotels, Salons, Boutiques and even Breweries and Wineries if you make beer or wine soap.

2.) Soap Type: Do you want to specialize in a type of soap? Examples include: Organic, All-natural, Vegan, Palm-free, Detergent Based (big bubbles), etc.

It does not matter if you do not have a specialty yet – or ever, for that matter. I only ask the question now because you might want to focus your brand around your niche. This includes company name, logo, website and packaging colors, types of ingredients used, and more. If you don’t have a niche – no problem. You don’t need one. Simply move on to Step Two.

Step 2: Find Your Soap Ingredient Supplier

Some people may think this is a bit premature however it has worked extremely well for those I have helped in the past. The reason you want to find your bulk supplier so early in the game is simple.

You can immediately order samples from one or more vendors to test the quality and make your samples.

To properly price your end-product, you need to know your exact costs of making the soap. Until you have actually gone through the effort of finding a vendor in determining all of your cost for physical goods, tax, handling fees, and shipping, you will not be able to put an accurate number on your end product.

Here are five of the top North America-based soap raw material suppliers that do international shipping.

Once you have found a supplier that you like, you can get an order in the works. It will likely take several days to reach you, so you can be working on the steps outlined below in the meantime.

Step 3: Choose Your Business Name

You might already have the perfect business name. If that’s the case, you are well ahead of the game. Congratulations! If not however, here are some great tips to help you along the way:

Choose a name that does not greatly limit your potential future growth. If you know you will only focus on one area, then you are probably okay to choose a name that is highly targeted. Otherwise it’s a good idea not to pigeonhole yourself. Making soap is a skill that brings out a lot of creativity and can lead to other avenues for possible expansion.

Learn from My Mistake

Speaking from experience I can tell you that my business partner and I had to incorporate twice because our first name was to niche. We had inadvertently pigeonholed ourselves. We ultimately reformed our organization as Goodlife Goods, LLC. Although we specialize in handcrafted soaps, we filed our legal entity paperwork to be able to expand. We also selected an insurance policy that covered us for nearly any handcrafted area as well as coverage for providing soap making instruction. At $285 for a $1,000,000 protection policy, using Handmade Insurance was a no-brainer for our needs.

Check the web for similar business names. Similar to.com domain names most business names that are simply a combination of a few words from the English dictionary, will already be in use. This does not mean you can’t have a local business or even an online business that has a similar name. You just need to make sure it does not infringe on any trademarks. I will show you how to do a quick and simple trademark search in just a moment.

Another thing you want to do is check any online stores for someone using that business handle. For some companies, such as Etsy, there are many more names reserved than are being used. This is because once a name has been used on the Etsy platform, it is no longer able to be used by anyone else. If the business with that name changes names or closes the shop, Etsy retires the name.

Along those same lines, you want to be certain that if yours is similar to another business name, there are no issues with reputation.

Try to Keep the Spelling and Meaning Simple

It is tempting to try to capitalize on current trends and come up with cute variations of common names. This can work out great, but if you don’t nail it the first time it can be the mistake that looms over your head.

This next one might sound a little silly, but trust me, it is important. Take the first letter of each word in your proposed business name and make sure it does not create an acronym that you do not want. One business that I worked with in 2019 came to me after they started hearing jokes about their business name.

When the entire name was used it was no problem at all. However, the initials of the business were S. O. L. If you are familiar with American slang and euphemisms, you know what that stands for. Telling a customer they are “Sh!t Out of Luck” is not a good start.

How to Do a Simple US Trademark Search

1: Use Tess by visiting the United States Trademark Electronic Search System link .

2: Select your search parameters, I just use the default options because I want the most results.

3: Enter the trade name (business name) you want to check.

4: Click the Submit Query button and get your results

Note: I have highlighted the note on the page explaining this pre-search is NOT a done deal. This is just the quickest, cheapest way to see if the name is taken. An official search will need to be conducted when your business is registered.

Step 4: Find Your Domain Name

Before settling on a definite business name, see if the.com domain name is available for it. There are two reasons for this.

First, if the .com domain name of the business you want to start is already taken, the business name may not be available. Even if the business name is technically available in your region, it still might be best to avoid potential brand confusion for customers.

Second, domain names ending in .com are meant to represent commercial websites. This is how it started out, way back in the early 90s, anyway. With nearly 30 years behind the .com domain extension, it has been very well set in consumer’s minds. It is far easier to build a brand when you have a .com domain name.

Following are four of the most popular domain registrars in the world that I have personally used and can vouch for…

• Godaddy.com
• Bluehost.com
• HostGator.com
• Namecheap.com

Step 5: Form Your Soap Company Legal Business Entity (details and links for 3 respected business filing companies)

Don’t take any chances with your legal protection! Form your legal business before you start selling any soap.

I personally recommend contacting one of the following companies in speaking to one of their business entity specialists. They offer free consultations to help you select the best possible option. Before you do however, here is some information on each of the typical legal business entity types.

Sole Proprietorship:

This is the single easiest legal business entity type available in the United States. This is because the company – and all responsibilities associated – have just one owner. Forming the entity can be as simple as claiming your business name and license request through your local city or county clerk of courts. Please note however that this is also the least protective of your personal assets.

Partnership:

Forming a partnership will follow nearly the same steps as that of a sole proprietorship, with the exception of an added operating agreement. With a formal partnership you should have an operating agreement that states the names of all partners, the percentages of ownership in the business for each, and a thorough understanding of roles and responsibilities and proceed allotment. In other words, who co-owns the company, their responsibilities, and their rewards.

In my opinion the cost to form a far more protective LLC is well worth the investment. I say this because you will likely end up paying an attorney to review the operating agreement for filing. For $50-$100 more, you can form a limited liability company – at least in my personal experience.

Limited Liability Company:

An LLC offers the best of all worlds between a sole proprietorship, partnership, or corporation. In my opinion, that is.

Still relatively new in the world, LLCs can provide the simplicity of a sole proprietorship or partnership with the personal asset protection of a corporation.

Another important factor is that LLCs do not require double taxation. If you are new to the term, this simply means that in Type “C” corporations is common for income to be taxed at the corporate level as well as taxed secondarily as personal gains.

The LLC business entity type is the new kid on the block. Although it has been around for several decades, it had not been widely accepted in all states until the early 2000’s. Even today, different states have varying rules governing this form of business.

Corporation:

The corporation business entity is among the oldest recognized formal company structures that separates the company from its owners. That simply means that legally the corporation is considered a totally separate entity then its owners or shareholders.

There are multiple types of corporations, including:

S Corporations (often referred to as subchapter S). This is the one that most small to medium sized handmade soap business owners would likely be most interested in. In my state I can get the benefits of this type of corporation, that I need, through an LLC. This will vary from state to state.

C Corporations. These are the most common large corporate entity types. They offer separation between company and personal holdings and responsibility/accountability. This comes with a price however. Because the structure keeps everything separated, you can actually pay taxes twice; once at the corporate level and once at the personal level for income earned.

B Corporations. Benefit Corporations are intended to contribute to society in a positive way. B corporations operate for-profit, however their purpose is to benefit society.

Nonprofit Corporations. Also known as “Not for profits”, these are created strictly for the purpose of helping others. The corporation does not turn a profit and is rewarded through tax exemption. Employees earn salaries but the corporation itself does not earn profits.

Cooperative (or co-op). Co-ops are sometimes referred to as “employee owned” with its members known as “user-owners”. This business entity type offers the tax advantage of the LLC as well as the potential to qualify for startup assistance in the form of federal grants. If the term co-op seems familiar, you may have heard it referenced in farming and agricultural settings. Co-ops grew to popularity in the United States when farmers joined forces to have more buying power.

My preference is to operate as an LLC. This stands for limited liability company. For my businesses’ particular needs this offers the best protection of personal assets. It also allows me to. An excellent tax rate and makes business deductions very easy to claim.

Become “Official” in 30 Minutes!

Here are three companies that can help you form your business with just 30 minutes of effort and a few days of waiting for paperwork to process.

Incfile.com

Incorporate.com

MyCorporation.com

Step 6: Get an EIN (US only)

The Employer Identification Number, or EIN, does for companies what the Social Security Number does for individuals. It identifies your business as an entity for tax purposes.

It is unique to the United States and has certain restrictions to obtain: You may apply for an EIN online if your principal business is located in the United States or U.S. Territories. The person applying online must have a valid Taxpayer Identification Number (SSN, ITIN, EIN). Source: IRS.gov

You can fill out an online form in about 5 minutes at the IRS.gov website. Here is the link to the specific page for the EIN Application .

Step 7: Get Soap Maker’s Business Insurance

Having the right insurance for your business is extremely important. We live in a litigious society today and anything can end in a lawsuit.

I have heard of cases ranging from the use of a lye-heavy bar of soap that caused skin irritation, to someone claiming a bar of Castile soap was overly slippery and caused a fall in the shower.

Some soap makers insurance is available only if you are part of a guild or other membership program. I will list the top three specialty insurance carriers that I have personally worked with. Please note that for each one of these I have completed the forms, received policy quotes, and interviewed agents to save you as much time as possible. I have also purchased three separate handmade insurance policies for three separate handmade businesses. These are the companies I trust most…

Handmade Insurance

There is no membership required or special hoops to jump through. For $285 US you can have a $1million policy and proof of insurance in less than an hour. It actually only takes about 20 minutes if you have your business information handy when you begin the application.

RLI (also known as Lindbergh)

This one took a bit of jumping between parent and child companies to get the right information. But they do offer excellent insurance packages for handmade makers. That said, please note the following phone numbers for future reference in case you need them.

• 1-309-689-8686 ~ RLI
• 844-249-2684 ~ Lindbergh Insurance Group

I was very impressed with the flexibility available here. They cater to home-based businesses that will earn less than $7,500 US in year one and less than $10,000 in following years. This includes packages that offer a $300,000 protection policy all the way up to $2 million. You should, of course, get your own quote but let me share some quick information to give you an idea.

• $300K Policy: $159 per year
• $500K Policy: $189 per year
• $1M Policy: $219 per year

Their system is also based somewhat on an à la carte model. You can purchase additional add-ons for low upgrade fees (added certs of insurance, etc.). They also ensure based on class of business. If, for example, I want to use this company and sell pet soap, I can purchase a policy that covers both human and animal for only $20 more per year.

Indie Business Network

This is great insurance but comes with a catch. It is only available to annual or semi-annual membership subscribers. On top of the cost of insurance you will also pay $195 for annual membership or $125 for semi-annual.

The $1M coverage policy starts at $275 per year. To purchase this coverage, you will also have to be a member. The best deal is likely to spend $195 membership for the entire year. This brings your combined total annual cost to $470 US.

Handcrafted Soap & Cosmetics Guild

This insurance option also comes with a catch. The insurance is only offered to guild members – but is available in both the US and Canada. I would like to note that HSCG is a registered non-profit and Guild membership offers many benefits for soap and cosmetic makers. They are also an authority on soap making certification.

If you do choose to become a member, soap makers insurance can be purchased for $265 annual (minimal package) of $375 annual (standard package).

When combined with the $500 individual yearly membership fee, this means you are likely to spend $765 to $875 annually.

No matter what insurance policy you opt for, please be certain to have proper coverage. Whether you plan to sell your soap or just give it away as gifts, insurance is an absolute must.

Step 8: Develop Unique Marketing Strategies (Benefits Over Features, USP, BOGO, and more)

If you want your company and products to stand out from the competition you need to develop unique marketing strategies. The key areas to focus on are as follow:

• Focus on benefits rather than features
• Create and then live by a unique selling proposition
• Establish “go to specials” such as “by one get one” at a discount, etc.

Benefits Over Features:

Nobody cares about features, so let’s not focus on those. Focus instead on benefits. Namely, the benefits of your unique soap product.

Now, this can be a little bit tricky because we don’t want to make any sort of health benefit or medicinal claims about soap. Once we do this, we are now forced to adhere to cosmetic and food and drug administration regulation. Instead focus on the potential experience of using your soap. Here is an example of what I mean…

As the soap maker you might add some diatomaceous earth (DE) to your melt and pour soap. Selling that soap to somebody knowledgeable in the area, describing the feature of having added diatomaceous earth might be just fine. However, most consumers won’t have any idea what that is. For them you are far better off giving the benefit. In this case I would say something such as, “with diatomaceous earth added is a natural exfoliate”.

Notice that I did not say anything about health benefits or provide any unsubstantiated claims. Further into the description you can even explain what diatomaceous earth is, if you wish. In any event, it would certainly need to be listed as an ingredient on the label.

Unique Selling Proposition:

The Unique Selling Proposition, or USP, is extremely important if you want to set your business apart from the competition. Unfortunately, most homemade soap makers completely miss the step.

Many people define the unique selling proposition as simply a statement about your business or product that makes it stand out. However, we can do better than that. Think of your USP as being a statement summarizing why your business or product is better than the competition.

Here are a few unique USP’s that you are probably already familiar with:

“15 minutes could save you 15% on car insurance” – Geico Insurance | If you live in the United States, and watch television, you KNOW this one. “If you don’t look good, we don’t look good“ – Vidal Sassoon | Although it came out 35 years ago, many people still remember it. It was even incorporated into the company’s jingle and most Americans over the age of 45 know the words if you start humming the tune. “When it absolutely, positively has to be there overnight” – FedEx | They took this promise seriously, as you will see below.

To make any sort of real impression on potential customers, your unique selling proposition should be…

Value Focused. Your USP must present an immediate value to your customer. If they don’t care, they won’t buy.

Definitive and Strong. Don’t just draw a line in the sand. Anybody can do that because it can easily be swept away and moved unlimited times. Instead, draw a line in the concrete and be willing to stick to it. By this I mean don’t give the same old “me too” assurances and platitudes that people don’t even hear anymore because it has become background noise. Establish something bold and tangible.

Authentic. Slogans don’t matter unless they mean something. If you are USP is just lip service, don’t even bother. You need to be able to backup anything that you say.

Case Study:

One of the above-mentioned companies took this to extremes. On more than one occasion, back in the early 1990s, a FedEx package was accidentally left off a flight. Staying true to their word, the company found a way to still get the package to the customer on time even if they had to spend a small fortune to ship it on an individual flight or have an employee escort it personally. That might sound ridiculously expensive, but that’s one of the reasons that it works so well. 30 years later people still talk about this and it probably did more to establish their dedication than any amount of paid advertising could have accomplished.

Buy One Get One. I am actually using the term BOGO somewhat loosely here. This does not mean you’re expected to have a customer by a bar of soap and give them a second one for free or at a discounted rate. It is more the concept that you should identify one or two possible promotions that you could launch a quick notice.

BOGO is a good standby for many companies. When dealing with individual customer sales, in the handmade soap industry, BOGO can be especially beneficial. This is because the cost to ship two bars is often pennies above the cost to ship one bar. This can help you provide additional value to the customer as well as earn an excellent profit for your products.

>>> Get the Inside Edge

Beyond those listed above are some truly unique ways to make your soap stand out in a crowd. They are not strictly “unique marketing strategies”, as listed here. They are, however, great ways to do something 90% of your competition is NOT. Check out 5 Genius Ways to Make Your Handmade Soap Stand Out when you are ready for an unfair advantage over your competition.

Step 9: Create Sample Soaps

This is any easy one. You will need to create samples of your soaps. This is in order to photograph them, at the very least.

Once you have the proper insurance, I would also suggest sending out sample bars to those you know who will give you 100% honest feedback. When you get their feedback, you can use this for your marketing. Here’s how…

Simply listen to their comments with an open mind. When someone is excited about a product it will show in their words, facial expressions, and body language. Try to pick up on as much of this as possible and translate it into marketing material.

Most of my soaps sold well on Etsy based on decent photographs accompanied by actual quotes from users. Those free, and totally unsolicited quotes provided better advertising and marketing material than I could have purchased at any price.

Step 10: Price Your Soaps

Properly pricing your soaps will be extremely important for two reasons. First, and most obviously, you need to make enough money to stay in business while not pricing yourself out of the market. Second, your pricing needs establish a precedent. In other words, it is better to price your soap right the first time around than to keep experimenting with increases and decreases.

WARNING: Constantly adjusting prices will make your business seem unstable.

Most people understand that commodities, such as gasoline, constantly fluctuate in price. This is why gas stations display daily price changes. However, you are not selling a commodity. You are selling a one-of-a-kind handcrafted bar of soap that is worth far more than whatever somebody will pay in a grocery store.

That does not mean that you should overprice your product. It simply means that you need to price it in a way that will allow you to maintain stable pricing.

If, for example, your cost of coconut oil goes up 2% or 3% you should not have to adjust to your soap cost that finitely. If you already have a 3% to 5% buffer in your final pricing – you can easily absorb minor market changes.

Understanding the importance of maintaining price stability, here is an accurate way to price your soap without getting too far into the weeds. I will also include a link to another post on this site that details in-depth pricing techniques used by many seasoned professionals.

The rule of 5x refers to taking your cost of goods and multiplying the total by five to get the price. It is simple to do and provides a good baseline for pricing handcrafted soaps and lotions.

Like anything however, the more accurate the data is that goes in – the more accurate the information will be coming out. You need to include ALL material costs – including tax and deliver fees. You should also add in a small factor for waste since it is rare to use every tiny scrap of soap as a finished, sellable bar.

A 2% to 3% contingency factor is also to address that it is nearly impossible to use every last drop of oil from a container and into the pot.

  Free Soap Cost Calculator

Download your own free copy of the SoapStartup.com Soap Cost Calculator. It is saved as a MS Excel spreadsheet contained in a zip file.

Here is a summary of what we did with the calculator…

• $0.97 = Cost of all goods “out the door”
• $0.03 = 3% contingency (expected waste)
• Total of $1 per bar x 5 = $5 per bar

Please Note:

The costs may seem high given the bulk that I purchase with. This is because I used organic and all-natural oils, and sustainable palm oil, as well as the highest quality food-grade lye available. If you download this calculator please remember to update your case quantities and costs as well as the number of bars you will yield from each batch.

There is a much more detailed article on this site that will demonstrate the top 4 soap pricing methods. Please click this link for How to Price Soap Like A Pro!

Step 11: Establish Your Store and/or Website

Most people like to start by opening an online shop through a proven resource such as Etsy.com. This is a good plan and a great place to start, however you are not as limited as you might think. On this website we have a post that takes a deep dive into the top nine online sales opportunities for selling homemade soap.

This not only presents general information and links to each resource; I have also set up accounts and tested each to determine the exact cost needed to sell one bar of soap per transaction on each site. Please take advantage of this information. It is the culmination of weeks of effort, trial and error.

Best Easy Shop Startups

Of those nine online sales outlets, here are my top three picks for quickly and easily setting up an online shop to sell your soap directly to consumers. The more in-depth article contains additional tips and insights for selling to larger establishments, however these are three of the easiest and most affordable places to begin…

Quick and Simple Web Presence

Regarding your website, we are only looking for a placeholder for now. All we need to do at this early stage is put up a single welcome page that contains:

• Some information about your products and company
• Photos of your beautiful soaps
• An easy way for customers to contact you

There is no need to spend a great deal of time or money on the website from day one. This is something that can be done as you move forward.

Insider Tip

If you want to make a gorgeous site that lets you integrate with Etsy and other shops, check out Zibbet.com . It is a good solution for a complete website that can be set up quickly and easily. It also instantly integrates with Etsy.com, A.C. Moore’s online handicraft service and others.

Set up a “Pop-up Shop”

For the last few years pop-up shops have become extremely popular. These vary from boutiques to restaurants to outdoor adventure camps.

Some of those types of businesses typically need specific assets. For a pop up restaurant, bar- you need kitchen facilities inspected and certified by the local board of health as well as proper licensing. For outdoor adventure, you will likely need a large space and some significant insurance.

Boutiques on the other hand, can be quite quick and easy to set up and break down. This depends on what you sell of course. However, a popup soap boutique can be easy to manage and affordable.

This can be as simple as renting a table at a local craft fair. But, why not make your business stand out? It is not complicated. Even if you are in an indoor space with 50 other crafters surrounding you can make your soap stand apart.

Add Signage

One of the easiest ways to do this is to go to a local FedEx Kinko’s or Fast Signs and have a banner made with your shop name and logo. That one little piece of customization will set you apart from nearly anyone at a typical craft show.

Even better, consider getting some specially printed form fitting table covers. These three came from a company called  Stack Displays .

Get Vertical

A great way to add vertical real estate to limited table space is to use stacked display shelves. The same company that makes those fitted table covers makes some nice ones.

But if you have a little bit of time and are handy with tools I think the ones made from free reclaimed pallets look amazing. You can do the same by placing some small shelves in an Apple crate for display. If your theme is rustic, it does not get much more authentic than this.

Get Literal

And finally, to be a literal pop-up store – consider purchasing a freestanding canopy. These generally come in sizes of 8’ x 8’ or 10’ x 10’. You do not need to have on custom-made with your logo. If possible, try to get a solid color that matches one of your company colors closely.

You can purchase inexpensive “tailgating canopies” that will work well indoors if you really want to make your space stand out. Walmart carries a brand called Ozark Trail. Their 10’ x 10’ solid color canopy model is $79. I would limit something this lightweight to indoor use or limited outdoor use. The same company also offers more robust models for $100 to $200. Check Amazon as well.

Just be certain to read the reviews and make sure the model that you get is exactly what you need.

My suggestion is to get the model with legs that go straight down instead of bowing out. This is because when you rent a 10 x 10 space – having the legs outside of that can interfere with your neighbor. Another suggestion is to buy the leg weights with the canopy. A set of four leg weights will usually cost between $30 and $40.

Feeling Extra Unique?

Ozark Trail and other standing canopy manufacturers also make units as small as 4’ x 6’, usually for around $30. These are super lightweight and fit extremely well indoors where you are often limited to a 6-foot table. They are also large enough that they can help keep shade on melt and pour soap outside.

Why Use a Tent Inside?

It might seem strange to be talking about using a standup canopy indoors. You will find however as your business grows and you attend larger shows, that this can come in handy. Many of the larger shows including regional holiday expos, are held in enormous venues. These are the same places where car and boat shows take place.

They are often auditoriums with 30-foot-high ceilings and a never-ending stream of florescent light beating down. Being able to control any level of your shop’s atmosphere is always to your advantage. If you are lucky, most other people will not think to bring a pop-up shop canopy indoors.

There an article on this site that will give you plenty more ideas on setting up shop; online and offline. It also details HOW to do quickly and easily – Where and How to Sell Handmade Soap .

Step 12: Promote, Sell, and Fulfill

You’ve come a long way. Now it’s time to promote your soap, sell it, and fulfill the orders.

How to Promote Your Soap and Shop

Following are some promotional methods that have worked well for me. There should be at least one or two that work for your needs. Just remember to add your own special touch to each 😉

Use your merchant/store platform’s service

If you have an Etsy shop (or similar), it’s a good idea to sign up for their promotional program to have your soap featured. This takes only a few minutes to setup and then the time to detail your products. While it is fast and easy to do, it can get expensive. A lot of people might shy away from buying if they have not seen your shop name or product before. Just understand that part of what you are paying for is to establish brand awareness.

Offer soap as a contest prize

There is never a shortage of contests whose organizers are happy to accept prices.

• If you are looking for national coverage, simply go to Google. Enter a topic that you care about followed by “contest”. You might be surprised by the results. Many of the same people who would live to get your soaps are those who participate in craft challenges, baking contests and design contests. Basically any contest that requires artistic flair and handicraft skill.
• Donate a soap gift basket to a charity auction
• Aside from web searches, contact your local newspaper, and Chamber of Commerce to see if they know of some upcoming worthy causes that would like a prize donation.
• For a little out-of-the-box thinking, consider working with a local school group doing a car wash. Picture this; “BHHS Car Wash – The First 30 Vehicles Get a Free Bar of Mountain Valley Designer Soap (valued at $6)”.
• You could also make trial size bars as giveaways at a bake sale, 5ks and any other event you can think of.

Contribute soap to event goodie bags

I like to contribute dog shampoo to goodie bags that go home with new adoptive pet parents at a local shelter. This is more about giving the family something to help get them started – but it does get the company name out.

Provide guest soap sample sizes to salons of interest

Speak to salon owners to see if they have any interest in carrying your soap. Even if they don’t (yet), they might say yes to having free mini-soaps to give to their customers. You can get 50 bars at 1.25oz each from a 4lb loaf.

How to Sell Your Handmade Soap

If you have not yet visited this other article on the site, I think it will be worth your while. Where and How to Sell Handmade Soap Pay special attention to the pieces on getting in with specialty businesses that can sell your soap for you. This will help you maximize your time making soap and minimize time selling.

Fulfill Your Orders

Just a few pieces of advice here…

Label Your Soap

First, and foremost, label your soap properly before it leaves your shop. This is the law. At minimum your label must include:

• Product Name
• Final Net Weight
• Manufacturer Name
• Maker or Distributor or Packager Physical Address
• “Soap” is the only “ingredient” needed for “true soap”

If you sell through Etsy, use their shipping discounts and add the cost of your shipping box into the total cost. It should still be less than the non-discounted shipping cost.

Example Scenario:

• A large bar of soap might normally cost me $4.25 to ship on my own (plus the cost of the shipping box)
• I buy shipping boxes in bulk. The cost per box works out to $0.69 each
• It will cost me $4.94 to ship that soap bar (passed on to the client)
• With Etsy I get up to 30% off shipping. This makes the cost to ship that bar, $2.98
• Even after I add the $0.69 for the shipping box, the customer is now only spending $3.67

Amazon Handmade

If you sell through Amazon Handmade, I think it is worth it to use Amazon Fulfillment. This allows you to ship one large box of soap to a single warehouse and let them split it up and distribute across their network.

This also allows you to replenish Amazon and bulk and not sweat the details. Take a day off. Take a week off. It’s all good!

Happy Soaping!

Ronilee Amy Small

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How to Start a Soap Business in 14 Steps (In-Depth Guide)

Updated:   February 22, 2024

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Soap is an ever-growing industry. Despite being something we all have, building a soap empire can be quite lucrative. As of 2022, the global soap market reached $43.31 billion . With a compound annual growth rate (CAGR) estimated to grow at 5.7% from 2023 to 2030, it’s a good time to get involved.

This comprehensive guide will walk you through how to start a soap business. We’ll provide tips on equipping your soap-making studio, sourcing top-quality ingredients, complying with regulations, and getting the word out about your handmade soaps. If you’re ready to tap into the thriving artisanal soap market, let’s get lathered up.

1. Conduct Soap Market Research

Market research is essential to growing a successful soap making business. It offers business ideas and insight into your target market, market saturation, optimal products and services, competitor soap makers, how to develop a soap making process, and more.

Primary and secondary market research are useful as you start your own soap making business. Here are some of the details you might learn through small business owners market research:

• Consumers are increasingly wary of mass-produced soaps containing synthetic ingredients. Many are seeking out handmade soaps made with natural oils and botanical extracts.
• The perception of homemade soap as a premium, high-quality product allows artisan soap makers to command attractive profit margins.
• Beyond natural appeal, the soap market benefits from low barriers to entry. Aspiring soap makers can launch a business with relatively modest startup costs.
• Initial equipment purchases like soap molds, standing mixers, and drying racks can cost less than $500.
• Required ingredients like oils, butter, lye, fragrances, and colorants are inexpensive when sourced in bulk.
• Small batch production out of a home kitchen or shared commercial kitchen is possible.
• Modern selling platforms like online stores, craft fairs, galleries, and boutiques make it easy for artisan soap makers to directly access consumers.
• Effective digital marketing through social media provides exposure and builds brand affinity.
• Custom branding and packaging enable product differentiation even in a crowded market.

For those passionate about the craft of soap making, the rewards of starting a homemade soap business far outweigh the challenges. With a discerning target consumer and low barriers to entry, the soap industry represents an attractive market for aspiring entrepreneurs.

2. Analyze the Competition

A thorough competitive analysis is crucial when launching a new soap business. To assess competitors, start by identifying other soap sellers in your local area.

A few ways to find and investigate local soap makers include:

• Visit nearby craft fairs, farmers markets, and boutiques to find soap makers with an established presence.
• Expand beyond local competitors, look for soap makers selling online.
• Search Etsy, Amazon Handcrafted, and other e-commerce platforms.
• Evaluate top sellers by sales volume, reviews, and favorited products.
• Analyze their soap scent offerings, packaging design, photography, descriptions, and prices.
• Sign up for their email lists to study their promotions and new product launches.
• Look to highly rated sellers for digital marketing and product development ideas.
• On social media, search hashtags like #handcraftedsoap and #soapmaker to find popular players in your niche.
• Follow influencers and top soap brands on Instagram and TikTok. Study their content strategies, aesthetics, and engagement levels.

Ongoing competitor monitoring inspires while ensuring your competitive edge. Dedicate time each month to studying top performers and staying alert to new product releases. Use competitor analysis to forge your successful path in the homemade soap industry.

3. Costs to Start a Soap Business

Starting a homemade soap business requires careful planning and budgeting to cover initial startup costs.

Start-up Costs

From soap-making equipment to branding assets, expect to invest around $5,000-$10,000 to launch your business.

• Basic equipment like digital scales, thermometers, measuring containers, and mixing bowls will run about $150 in total.
• Essential soap-making tools like stick blenders ($40), soap cutters ($30), silicone molds ($60), and pouring pitchers ($20) will likely cost $150+ depending on quality.
• Other major equipment purchases are larger ticket items like stand mixers ($200-$400) and soap drying racks ($100-$300).
• Allocate around $500-$1,000 for all essential soap-making equipment.
• Buying ingredients in bulk quantities will maximize value. Expect an initial inventory investment of $500-$2,000 depending on batch sizes and recipe complexity.
• Custom printed labels, shrink wrap, boxes, and branding display elements can cost upwards of $500 when sourcing from packaging designers.
• Marketing assets like business cards ($50), banners ($100), and branded images ($200) are optional startup costs.

Consider working capital of at least $1,000-$2,000 to cover operating costs like kitchen rental, utilities, and ingredient orders before sales revenue kicks in.

Ongoing Costs

Once up and running, be prepared for ongoing production and operating expenses. Costs will vary based on batch production volume and business growth stage.

• Expect monthly costs for ingredients to make batches of soap to run $200-$500.
• As production scales, bulk ingredient orders can lower per batch materials cost.
• Packaging and labeling for finished soaps will run $100-$300 monthly.
• Kitchen rental for a commercial shared space averages $200-$500 monthly.
• Marketing efforts like digital ads or craft show fees to promote your soaps will cost around $100-$300 per month initially. Maintaining liability insurance averages $50 per month.
• Monthly utilities like electricity and internet average $100 for soap makers operating out of a home kitchen.
• Accounting, legal, and other administrative services to run the back office cost around $200 per month.
• Software subscriptions for inventory management, order processing, and shipping expedite sales fulfillment for around $50-$100 monthly.
• As a benchmark, plan on $1,000 to $2,000 in ongoing monthly expenses once steady production and sales.
• Yearly costs can rise to cover things like website updates ($300), insurance premiums ($800), and government registrations ($100).

By planning for both startup and ongoing costs, new soap makers can launch their businesses on a stable financial footing. Adjust cost estimates based on production scale and sales projections before leaping to soap making.

4. Form a Legal Business Entity

When starting a handcrafted soap business, choosing the right legal structure is key. The four main options each have advantages and drawbacks to weigh.

Sole Proprietorship

A sole proprietorship is the simplest and most common structure for soap makers starting. There’s no formal business registration required—you and the business are one entity. This offers easy setup and full control. However, there’s unlimited personal liability which makes risks like customer lawsuits dangerous for sole proprietors.

Partnership

Partnerships allow two or more soap makers to combine expertise and share resources under a single business. Partners split profits according to agreed ownership percentages. This provides built-in support and more startup capital. However, partnerships can grow complex with profit-sharing disputes or partner departures.

Limited Liability Company (LLC)

Forming a limited liability company (LLC) better protects soap business owners. An LLC shields personal assets from business liabilities, preventing owners’ homes or savings from being seized. Taxes are passed through to members to avoid double taxation. LLCs allow unlimited owners so employees can be offered ownership stakes. Overall, an LLC mixes liability protections with business flexibility.

Corporation

A corporation offers the strongest liability shielding but requires the most complex tax and legal administration. Corporations issue shares of stock to initially fund and own the business. Shareholders, directors, and officers all fill distinct roles with dedicated responsibilities. Corporate profits face “double taxation”—once at the corporate level and again for dividends.

5. Register Your Business For Taxes

Before selling your first bar of handcrafted soap, it’s crucial to obtain business tax registrations. An Employer Identification Number (EIN) establishes your business identity for tax purposes.

The EIN application process is simple and free through the IRS website:

• Go to the IRS website .
• Answer questions about your business structure, ownership, and activities.
• Provide your personal information such as name, SSN, and address.
• Choose whether you want your EIN immediately online or via mail.
• Print the confirmation notice containing your new 9-digit EIN.

Your EIN serves as your business’s tax ID number for employer payroll reporting, licensing, banking, and other business functions. Unlike using your SSN, an EIN keeps your personal and business taxes separate.

After securing your EIN, register with your state revenue department for sales tax collection. Filing requirements and costs vary by state. In [State], registration is free and required once cumulative sales exceed $[amount] per year.

Online registration involves:

• Submitting business information like legal name, address, and EIN.
• Receiving a state sales tax ID number.
• Reporting tax payment schedules based on filing frequency.

With an EIN and sales tax ID, you can legally operate your soap business, apply for business licenses, open a bank account, and collect/remit sales taxes. Keep both registrations current by reporting any changes to ownership, business activities, or revenue.

6. Setup Your Accounting

Proper accounting is critical for soap-making businesses to track finances, optimize taxes, and avoid IRS issues. Investing in tools like accounting software and an accountant sets soap makers up for success.

Accounting Software

Accounting software like QuickBooks automates bookkeeping by connecting to business bank/credit card accounts. Transactions are logged and categorized automatically, saving hours of manual entry time. Reports provide real-time insight into sales, profits, taxes owed, and other key financial metrics. QuickBooks plans start at $25/month for basic small business needs.

Hire an Accountant

Hiring an accountant provides expertise in recording transactions, reconciling accounts, and identifying deductions. Expect to invest around $200-$500 monthly for basic bookkeeping services. Come tax season, an accountant will prepare and file business tax returns starting around $500. Worth the peace of mind, a good accountant helps reduce tax obligations and ensures full compliance.

Open a Business Bank Account and Credit Card

Getting a dedicated business bank account and credit card enables proper accounting by separating business and personal finances. With a business account, all deposits, purchases, and expenses route through the soap company’s books.

Business credit cards allow tracking specific expenses like ingredients, supplies, and marketing costs. Cards are approved based on business revenue and age, not personal credit scores.

7. Obtain Licenses and Permits

Before selling your first soap bar, it’s essential to get the required business licenses and permits. Find license information through the U.S. Small Business Association . The SBA also has a local search tool for state and city regulations.

At the federal level, soap makers must obtain an FDA registration to produce cosmetics like soap. The FDA registration process involves:

• Submitting business information like your name, address, and phone online through the FDA website.
• Paying the $122 FDA registration fee via credit card or wire transfer.
• Receiving an FDA Establishment Identifier (FEI) number for your facility.
• Renewing the FDA registration annually.

Registering with the FDA legitimizes your soap business and allows you to ship products across state lines. Failure to register before selling soap can lead to severe FDA penalties.

Your specific state and municipality require licensing too. Common licenses include a general business license, sales tax permit, and food handler certification:

• A general business license makes your soap business officially lawful to operate within your state, city, or county. Fees range from $50-$100 annually.
• As covered earlier, a state sales tax permit enables the collection and submission of sales tax on soap orders. Registration is free.
• Food handler certification ensures proper safety and sanitation practices when handling soap ingredients. Completing an approved food handler course costs around $15-$30.

Leasing a commercial kitchen for soap production may mandate additional permits like a fire department inspection, zoning clearance, and health/sanitation permits. Never skip obtaining required licenses to avoid fines or business interruptions.

8. Get Business Insurance

Operating a homemade soap business without insurance opens the door to major financial risks. The right business insurance coverage protects against scenarios that could otherwise devastate your company.

Not having product liability insurance could bankrupt your soap company in the event a customer has an allergic reaction and sues. Lacking property coverage means absorbing the full cost of replacing damaged equipment or inventory out of pocket.

Safeguarding your soap business requires securing key insurance policies:

• Research plans and get quotes from providers like Hiscox and The Hartford. Compare coverage and pricing.
• Choose a policy with ample liability limits, property damage coverage, and business interruption coverage.
• Add other relevant protections like commercial auto if transporting ingredients/products.
• Pay premiums monthly or annually and provide proof of insurance where required.
• Adjust coverage as your business grows.

While an added operating expense, proper insurance provides peace of mind and financial security. The risks of leaving your handcrafted soap business vulnerable make investing in adequate coverage well worth it.

9. Create an Office Space

While production occurs in a rented commercial kitchen, securing office space provides soap-making businesses an essential hub for operations. The right office setup delivers amenities to enhance productivity and professionalism.

Home Office

A basic starting point is a home office using a spare bedroom or basement. With minimal costs beyond a desk and computer, a home office accommodates the administrative needs of early-stage soap makers. However, home offices lack the separation between work and personal life that helps productivity.

Coworking Office

Coworking spaces like WeWork provide a flexible office alternative starting at around $300 per month. Open layouts foster collaboration between small businesses, freelancers, and remote workers housed together. Beyond desk space, coworking amenities include meeting rooms, events, kitchens, and business resources.

Retail Office

For soap makers running a retail space, the office needs a shift. A retail office onsite Inventory storage, packaging work, and product pickups accommodate behind-the-scenes business activities adjacent to the storefront. This convenience makes an integrated retail office space worth the higher rental rates.

Commercial Office

For established soap makers, leasing a private commercial office space may make sense. While costing upwards of $1,000 monthly, the prestige of business district offices and dedicated space aid growth. Face-to-face client meetings also come across as more professional in commercial offices versus coworking spaces or home offices.

10. Source Your Equipment

Launching a soap business requires procuring specialized equipment for the hot process and cold process. A profitable business needs things like soap molds, standing mixers, and curing racks. Strategic sourcing saves money while securing the necessary tools to create high-quality soaps.

Purchasing equipment brand new enables customizing your setup. Leading soap-making suppliers like Bramble Berry , Wholesale Supplies Plus , and Bulk Apothecary offer robust selections of beginner kits, individual tools, and production equipment. Expect prices from $5 for silicone molds up to $400 for heavy-duty mixers.

Buying used equipment through sites like Craigslist , Facebook Marketplace , and eBay saves substantially on startup costs. Search for sellers in your area offering deals on lightly used soap molds, stick blenders, and other must-have gear. Inspect items carefully before purchasing to ensure functional and sanitary conditions.

Seeking rented equipment helps manage upfront capital needs. Some online soap supply vendors offer equipment rental services catered to the production needs of small batch makers. Expect rental fees of around $50 per month for tools like cutters, mixers, and rack curing space. Just be prepared to purchase your equipment once production scales up.

Leasing agreements provide long-term equipment access without large outright purchases. Leasing also bundles maintenance and repairs to avoid equipment headaches. Monthly lease rates for commercial mixers, boilers, and mills range from $150-$500 depending on capacity.

11. Establish Your Brand Assets

Developing a strong brand identity is crucial for soap-making businesses to stand out in the market. Investing in professional assets like a logo, website, and promotional materials establishes credibility and recognition.

Get a Business Phone Number

Acquiring a unique phone number via providers like RingCentral lends legitimacy and a personal touch when engaging with prospective wholesale partners and retail customers. Built-in features like call routing, voicemail, and analytics help soap businesses project a polished image.

Design a Logo

A thoughtfully designed logo acts as the cornerstone of any brand identity. Options like a monogram, icon, or combination mark logo from graphic sites like Looka refine and convey the soap brand’s image and values. Repeating the logo across business cards, product labels, and other assets boosts brand exposure and memorability.

Print Business Cards

Promotional materials like business cards and signage purchased from sites like Vistaprint enable soap makers to drive brand awareness at craft fairs, trade shows, and other sales outlets. Professionally printed materials command more consumer trust than homemade items.

Buy a Domain Name

Securing a domain name for your soap business through domain registrars like Namecheap establishes your brand identity early before URLs are taken. Ideally, domains should be short, simple, and contain your business name or keywords.

Design a Website

Launching a website via user-friendly website builders like Wix provides a hub for sharing your brand story, products, and values online. For more advanced sites, specialized web developers can be hired affordably through freelancing platforms like Fiverr . Websites must represent brand aesthetics while offering an enjoyable user experience.

12. Join Associations and Groups

Joining local networks and associations presents valuable opportunities for soap makers to gain insider knowledge, collaborators, and customers.

Local Associations

Seeking out a local chapter of the Handcrafted Soap & Cosmetic Guild allows you to connect with other artisan soap makers in your area. The guild offers workshops, networking events, and marketing resources to help soap entrepreneurs thrive.

Local Meetups

Attending meetups and trade shows facilitates face-to-face networking to boost your soap business. Sites like Meetup make it easy to find upcoming events like craft fairs and soap-making classes happening near you. Bringing product samples and promotional materials turns events into sales and partnership opportunities.

Facebook Groups

Immersing yourself in Facebook communities for soap makers provides support, inspiration, and advice. Groups like Soap Making Business and Soapmaking Natural Ingredients Forum give beginners direct access to seasoned soap experts and enthusiasts. Social media groups help build your soap-making knowledge.

13. How to Market a Soap Business

Marketing is essential for handmade soap businesses to raise awareness, attract customers, and drive sales. Leveraging digital channels, word-of-mouth referrals, and selecting traditional tactics will enable soap makers to boost their brand.

Personal Networking

Satisfied customers can become your best marketers through referrals and word-of-mouth endorsements. Delight clients by including a thank you note with each soap purchase highlighting how much you appreciate referrals. Offer an incentive like a 10% discount code for every new customer sent your way.

Digital Marketing

On the digital front, numerous marketing tactics help soap businesses stand out:

• Google Ads campaigns target local shoppers searching for handmade soap. Start with a budget as low as $10/day.
• Facebook and Instagram ads showcase your brand story and high-quality soap images to relevant demographics.
• Start a YouTube channel demonstrating soap-making tutorials and your process.
• Blog about topics like soap ingredients, aromatherapy benefits, and business lessons learned.
• Optimize your website content for SEO to improve discovery. Research keywords and long-tail phrases buyers use.
• Grow social media followers and engage them with special offers, new product teasers, and behind-the-scenes looks.
• Send email newsletters with soap-making tips, product launches, and promotions to build relationships.
• Run occasional social media contests encouraging user-generated soap content and reviews.
• Partner with local influencers and brands to co-create custom soap collaborations.

Traditional Marketing

Traditional tactics also hold opportunities to attract local soap shoppers:

• Print flyers to distribute at craft fairs, farmers markets, boutiques, and natural grocers.
• Take out affordably priced classified ads in local newspapers and magazines.
• Sponsor community events related to sustainability, health, and the handmade movement.
• Strike up conversations about your soap to drive organic word of mouth at local businesses.

With the right marketing mix catered to your strengths and audience, soap-making entrepreneurs can cut through the noise and grow brand visibility, sales, and loyalty.

14. Focus on the Customer

Providing exceptional customer service is crucial for soap makers to nurture loyalty, generate referrals, and drive repeat business.

Some ways to improve customer focus in your soap making business include:

• Go above and beyond responding promptly to questions and concerns across your website chat, email, social media, and phone support channels.
• Offer cheerful assistance in picking out the perfect custom soap gift sets for customers.
• Send handwritten thank you notes with every online order showing you appreciate their business. Check-in post-purchase to ensure clients are thrilled with their soaps.
• Offer an unconditional satisfaction guarantee, refunding or replacing any bars that disappoint for any reason.
• Provide perks like free shipping on reorders over $50 and birthday discounts for your best customers.
• Share photos of customers enjoying your soaps on social media (with permission) to make them feel part of the brand.

By making each interaction feel personal and prioritizing delight, handmade soap makers turn one-time buyers into lifelong brand ambassadors. The returns from remarkable service make investing in customer experience well worth it.

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April 9, 2024

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How to Start a Soap Business

Starting a soap business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful soap business.

Importantly, a critical step in starting a soap business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

14 Steps To Start a Soap Business :

• Choose the Name for Your Soap Business
• Develop Your Soap Business Plan
• Choose the Legal Structure for Your Soap Business
• Secure Startup Funding for Your Soap Business (If Needed)
• Secure a Location for Your Business
• Register Your Soap Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Soap Business
• Buy or Lease the Right Soap Business Equipment
• Develop Your Soap Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Soap Business
• Open for Business

1. Choose the Name for Your Soap Business

The first step to starting a soap business is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own soap making business:

• Make sure the name is available . Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple . The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing . Come up with a name that reflects the desired brand and/or focus of your soap business.

2. Develop Your Soap Business Plan

One of the most important steps in starting a soap business is to develop your soap business plan . The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your own business.
• Company Overview – this section tells the reader about the history of your soap business and what type of soap making business you operate. For example, are you a soap production company, wholesale soap distributor, brick-and-mortar soap retailer, or an online soap retailer?
• Industry Analysis – here you will document key information about the soap industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target market are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing products like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your soap business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your soap business make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

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3. choose the legal structure for your soap business.

Next you need to choose a legal structure for your soap making business and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the soap business and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small business owners. It is an agreement between two or more people who want to open a soap business together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a soap business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a soap business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your soap business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

4. Secure Startup Funding for Your Soap Business (If Needed)

In developing your soap business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a soap business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a soap business that they believe has high potential for growth.

5. Secure a Location for Your Business

When starting a soap business, you’ll need to find a location to set up your workshop. Here are a few helpful tips for finding the right location:

• Look for a space that is big enough to accommodate your workshop. Make sure there is enough room to store all of your materials, equipment, and inventory.
• Choose a location that is easy to access. You’ll want to be able to get to your workshop quickly and easily from your office or home.
• Find a space that is affordable. You don’t want to spend too much on rent or utilities.
• Consider your needs and preferences. Make sure the location meets your specific needs.

6. Register Your Soap Business with the IRS

Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your soap business’ name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your soap business to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

To start a soap making business, you will likely need licenses from your state and local government. You may also need permits for things like using a commercial kitchen or storing certain chemicals. Make sure to research what licenses and permits you need before starting your business or contact your state’s Department of Commerce and get a copy of their business licensing requirements.

10. Get Business Insurance for Your Soap Business

The type of insurance you need to operate a soap business will depend on the scope of operations. 

Some business insurance policies you should consider for your soap business include:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Soap Business Equipment

You will need some equipment for making soap. This can include a soap making pot, molds, thermometers, and other tools. You can find this equipment at specialty stores or online.

12. Develop Your Soap Business Marketing Materials

Marketing materials will be required to attract and retain customers to your soap business.

The key marketing materials you will need are as follows:

• Logo : Spend some time developing a good logo for your soap business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website : Likewise, a professional soap business website provides potential customers with information about the products you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your own website will affect how customers perceive you.
• Social Media Accounts : establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media platforms will help customers and others find and interact with your soap business.

13. Purchase and Setup the Software Needed to Run Your Soap Business

To start a soap business, you’ll need some basic software, such as a word processor to write your recipes and labels, and an accounting system to manage your finances. You’ll also need a graphics program to design your labels, and a website builder to create a website for your business. In addition, you’ll need a soap making program to create your recipes.

14. Open for Business

You are now ready to open your soap business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.

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How to Start a Soap Business FAQs

Is it hard to start a soap business.

No, it is not hard to start a soap making business, but it is important to do your research and have a clear plan in place. There are many resources available to help you get started, and there are also many companies that offer support and business advice.

How can I start a soap business with no experience?

The best way to start a business with no experience is to do your research and learn about the industry. There are many resources available online and in libraries, so start by reading up on the basics like soap making business ideas . You can also find helpful information by talking to other soap makers, both online and in person. Attend industry events and trade shows to learn about the business, meet other professionals, and see new products.

What type of soap business is most profitable?

The most profitable type of soap business is the production of artisanal soap. Artisanal soap is a handcrafted soap with natural ingredients and has a high perceived value. It can be sold at a higher price than commercial soap, and it is in high demand from consumers who are looking for a more premium product.

How much does it cost to start a soap business?

Starting a soap making company, it will cost you between $5,000 to $10,000. This includes the cost to purchase ingredients, packaging, shipping materials , and marketing. This is a starting point only and can be higher depending on the size and type of business. 

What are the ongoing expenses for a soap business?

Soap companies have a number of ongoing expenses, including the cost of ingredients like essential oils and soap base , packaging, and marketing. In addition, businesses need to factor in labor costs and the cost of renting or owning commercial space.

How does a soap business make money?

Soap businesses make money by selling soap products to consumers, local store owners , farmers markets and groceries. The business will either make the soap themselves or they will buy it from a manufacturer. They will then sell soap at a profit. Many businesses also sell soap recipes on an online store for those who want to try the soap making experience.

Is owning a soap business profitable?

Yes, soap is a profitable business because it is a necessity. Everyone needs soap, and people are always looking for new and innovative ways to make their soap experience better. Additionally, there are many different types of soaps that can be made like handmade soaps, commercial soaps, vegan soaps, and specialty soaps. This means that there is always something new to explore in the soap business. Finally, soap is not a complicated product to manufacture, which makes it easy to produce in large quantities. All of these factors together make soap a profitable business venture.

Why do soap businesses fail?

Soap businesses often fail because they do not have a unique selling proposition. To be successful, a soap business must find a way to set itself apart from the competition. Companies achieve this through unique scents, packaging, or ingredients.

Another reason many soap makers fail is because they do not have a clear business plan. A soap business should have a detailed plan that outlines the company's goals and objectives and how it plans to accomplish them. Without a solid business plan, it can be difficult to make smart decisions and grow the business.

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Soap Manufacturer Business Plan

Start your own soap manufacturer business plan

Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">

SAFEassure, LLC has designed a new product that provides managers with a quick, easy, and affordable method to effectively monitor employee hand washing. Proper hand washing is the most effective preventative measure available to combat communicable diseases.

Improper hand washing contributes to more than 130,000 deaths in the U.S. each year through the transfer of communicable diseases in restaurants, day cares and hospitals (more than AIDS and breast cancer combined). Studies have shown that proper hand washing procedures in these environments could cut down the spread of disease by up to 75%. The greatest contributing factor to this problem stems from the inability of supervisors to monitor and control employee hand washing. Existing products offer no effective or affordable solutions for enforcing and ensuring hand washing compliance. Treatment of preventable diseases costs Americans over $95 Billion in direct costs each year. (www.webmd.com)

SAFEassure, LLC is the first producer that answers this problem and provides indisputable proof every time a person washes his or her hands. After washing occurs, the unique dye in our soap remains on the hands and fades to the skin’s natural color in under six minutes. This would allow supervisors to conclusively verify at a glance whether hand washing has taken place. No other product on the market offers such a high level of assurance of sanitation compliance.  The product is safe and meets all current FDA regulatory requirements for soap.

The Market Although restaurants and hospitals have tremendous market need for a product such as ours, day cares represent the best opportunity for our initial target market. Day cares are an ideal market because they have a vested interest in reducing disease transfer amongst children, and have adamant support from their clients [parents] to create as clean an environment as possible. As stated by Family Practice News, “Most day care centers are sophisticated little germ factories, exchanging bacteria and viruses with the shake of a hand or the sharing of a toy. And many of those nasty bugs travel home where they can infect the rest of the family.” (http://www.healthcentral.com/drdean/deanfulltexttopics.cfm?id=15538)

The Company SAFEassure, LLC boasts a strong founding team and experienced board of advisors. Our primary advisor, Jack Soap, brings twenty years of industry experience and networked relationships to accelerate market penetration of the product line. SAFEassure, LLC will outsource the production of its soaps to an existing soap manufacturer. The executive team will first target the Portland Metro area and eventually the greater Northwest using direct sales and existing distributor channels to penetrate the market. Initial capital will be used to test, patent, approve, produce, and market SAFEassure, as well as provide working capital for the first year.

SAFEassure, LLC will follow three concise strategies to achieve our desired growth:

• Exploit first-mover advantage in a highly fragmented market with a unique and differentiated product.
• Develop a strong branding campaign to build awareness, positive perception and sales of our products within our target markets.
• Continue to develop new products to satisfy an ever growing set of markets.

Based on detailed financial projections, SAFEassure, LLC will require $250,000 in start-up capital, but will generate positive cash flow in October, Year 1. By the end of Year 3 the company will be generating $850,000 in sales with sizeable net profit. SAFEassure, LLC offers investors a company with substantial growth potential, cushioned by revenue generating stability.

Our mission is to create value for customers and shareholders by continually improving health and reducing preventable illnesses through the use of our soap.

Keys to Success

• A first-mover branding campaign to build awareness of SAFEassure’s products as the standard for ensuring hand washing compliance.
• Patent protection to defend our time-sensitive dye and product concept from competitors.
• Complementary relationships with organizations interested in increasing hand washing compliance.
• Develop a complete prototype which meets regulatory standards by February of Year 1.
• Become the specialty soap of choice for day cares across the Northwest by December Year 2.
• Achieve sales of $5 million by the end of Year 6.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

SAFEassure, LLC was founded in Portland, Oregon, and created as a Limited Liability Corporation. SAFEassure, LLC develops and markets soaps utilizing time-sensitive dyes promoting sanitary and safe environments to businesses and parents interested in maximizing cleanliness. The company will initially be based out of a residential apartment in Portland.

Company Ownership

The executive team will retain at least 70% of the equity in the company. Every $2,500 dollars of investment in the company will secure up to 1% equity in the company. Assuming 30% of the company is owned by investors, Devon Nevius will retain 40% ownership, with Kevin Meinert retaining 30%.

Start-up Summary

Total funding required to get the business started is estimated at $250,000, of which the executive management team – Devon Nevius and Kevin Meinert – will invest $100,000 and $75,000, respectively. An additional $75,000 investment necessary to develop a product and effectively bring SAFEassure’s products to an initially limited geographic region is sought from other investor(s).

The key elements in the start-up plan for the company are:

• Development of a working prototype.
• Funding of working capital requirements and promotional materials for the principal operating activities of the company.
• Gaining patent approval.
• Establish a strong brand image early to position ourselves in the market.

The founders have already developed a rough prototype of the product. Our start-up period includes 5 months of work by an independently-contracted chemist at a local lab who will perfect this design into a finished prototype, with the correct balance of soap and dyes in four colors. The final two months of this start-up period include safety tests per government regulations to assure high quality.

Company Locations and Facilities

The management team of SAFEassure, LLC will initially use a residential apartment in Portland to run operations. In Year 2, we will move to a rented office. Distribution will remain outsourced.

SAFEassure’s product line provides a unique control level to managers, supervisors and parents alike. We have two basic product lines: CHILDassure, intended for day care facilities, and an antimicrobial-based product for hospitals (HEALTHassure) and restaurants (FOODassure) – the antibacterial products are not yet in development. The various product lines, competitors and future product possibilities for SAFEassure, LLC will be outlined in the following section.

Product Description

• SAFEassure, LLC will produce a line of institutional liquid soaps with a time-sensitive dye blended into the mixture.
• The dye reacts with the hands during the lathering process, staining the hands a distinct color, then fading in under six minutes.
• The product will sell for approximately $90/case. (4 gallons/case)
• The packaging will be compatible with existing soap dispensers mounted in washing stations and be available in a variety of sizes.
• Initially, SAFEassure, LLC will produce products with child care acquirers in mind, utilizing the brightest colors possible. This product line, called CHILDassure, will consist of four colors: red, blue, pink and green.

Competitive Comparison

• SAFEassure’s products offer a high value alternative to other hand washing compliance products.

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• They provide an unprecedented level of control, allowing these managers to monitor and follow hand washing frequency and habits of both child-care workers and children. Ultimately this can lower costs for all users, either in a workplace or private environment by reducing the risk of disease outbreaks and/or health code violations.
• As the first fading dye hand soap in the market, SAFEassure, LLC will build brand identity, establishing the company as the standard for improving hand washing compliance.
• As SAFEassure’s products become more familiar in a workplace environment, the product will begin to produce a pressure on employees, whereby they feel compelled to wash their hands out of a consciousness about the perception of all employees, not just managers. This “peer pressure” effect will further fuel the use of our products and the recognition of the benefits they deliver.

Sales Literature

In order to sell our product while creating familiarity and a positive brand image, it will be necessary to develop brochures and literature to emphasize the safety and beneficial attributes of fading dye soap, many of which may not be readily apparent to an interested party. These will be delivered both in person during a sales presentation and by direct mail.

The key to our success is the time-sensitive dye. Once the proper ratio of dye to base soap is isolated, the fragmented nature of the soap industry provides many options for outsourcing production. Similar to any commodity, economies of scale require the soap to be produced, packaged and distributed in large batches. Initially, the soap base will be purchased in quantities of at least 38,000 gallons for approximately $50,000. Once the relationship with the manufacturer is established, our subsequent purchases will be approximately for $20,000. These inventory amounts should be sufficient to for SAFEassure, LLC to meet the customer demand. Utilizing his production and distribution knowledge, Rick Brown will use existing established relationships in the industry to help us mix, package and distribute the product line.

The technology of our fading dyes will be pivotal in the success of our company.  The interactions between fading dyes and antibacterial or anti-microbial bases suitable for use in restaurants or hospitals are more complicated than the interactions with the glycerin or lotion soaps utilized in the CHILDassure line. As soon as cash flow permits, projected to be in 2008, SAFEassure, LLC will employ a professional chemist with experience developing dye products to further the research into technological innovations that may produce antibacterial and anti-microbial versions of the soap to address additional markets.

Future Products

Additional soap products, manufactured to comply with regulatory minimums for strength and effectiveness in their respective target markets will be developed to address restaurants and hospitals. These soaps will be trade marked under the names FOODassure and HEALTHassure, respectively.

Perhaps the most promising future market opportunity for fading dye soap is the retail market. This product line will include soaps using the same or similar dye colors as the day care to encourage children to wash their hands more often at home. This will be a top priority when the company develops the financial resources enough to mount a national advertising campaign and distribution system. A complete line of fading dye products could potentially be developed, including floor, counter and body cleaning products that use fading dyes to indicate places on a surface that may not have been cleaned.

Market Analysis Summary how to do a market analysis for your business plan.">

There is tremendous potential for a product that provides supervisors and parents with the control to monitor and encourage hand washing. Considering the large scope of our potential markets, we feel it is imperative to focus our limited resources on a particular geographic region where we can establish demand for our product. After successful market penetration, we will begin  implementation into the restaurant and hospital markets.

Market Segmentation

SAFEassure’s first product line addresses the day care market. CHILDassure will first be introduced in the Portland, OR area, before sequential expansion to additional day care markets. There are currently 516 day care facilities in the Portland Metro area. After successful implementation in Portland, we will begin expansion into the greater Northwest. There are 3,414 day care facilities in the greater Northwest.

Successful penetration into the day care market will be followed by implementation into the restaurant and hospital markets. There are currently 19,362 restaurants in the Northwest, followed by health care services, which includes 23,108 organizations in the Northwest.

Industry Analysis

The Industrial and Institutional soap industry, of which we are a part, is quite fragmented, but contains several well known main competitors: Gojo, Kimberley Clark, Dial, Provon, and SoftSoap, as well as generic brands that provide to distributors like Massco and Sysco. The industry is stable and growing; between 1998 and 2003 it grew by an average of 4% annually. Within the I&I sector there is fierce competition for market share among the existing popular soap offerings, leading to lean profits on soap sales.

Distribution Patterns

Distribution in the soap industry is provided by regional providers. These distribution companies usually serve a large portion of the market based on the respective size of the market, delivering to the organizations monthly or bi-monthly depending on demand and usage patterns. Food services typically receive deliveries of cleaning products once a month. Hospitals typically have a distribution system that operates on monthly deliveries of large quantities. Restaurants typically have a weekly delivery schedule.

Competition and Buying Patterns

Commercial customers select soap based on the necessary minimum safety regulations for the intended user; restaurant and hospital regulations require anti-bacterial/microbial. Customers will typically select a product based on price, distributor availability, and convenience. Distributors will deliver a complete order of cleaning and maintenance products to customers. Major competitors sell to a variety of customers, including distributors like Sysco, who receive generic soap from bulk producers, then repackage and deliver it along with other products it sells, utilizing the same distribution systems.

Main Competitors

Traditional soap producers Soap is a common and familiar the commodity of necessity to every company. Traditional soaps employ pleasant scents and dyes to encourage hand washing compliance. However there is no way to verify if hand washing has occurred and traditional soaps do little beyond the pleasant scents to encourage hand washing.

The largest current soap producer, Dial Corp, consistently achieves strong sales, and has enjoyed strong market share in the commercial markets. Producing a wide variety of soap products, Dial has maintained 18% in market share over the last decade. The other largest commercial soap providers include Kimberly Clark, Gojo, SoftSoap, Provon and NXT.

This system has limited value to business managers because they are expensive to install and lease, and do not necessarily increase employee compliance. They provide managers the ability to track usage, but do not help control day-to-day hand washing compliance individually or immediately.

Disposable Gloves Hypo-allergenic gloves are the solution provided by some organizations to combat the threat of hand washing non-compliance. To limit the risk of hand contamination, many restaurants and all hospitals require the use of gloves. Although gloves eliminate the risk of direct hand contamination they are not without downfalls:

• Gloves can carry bacteria in-between fingers, and on the glove surface, causing similar cross contamination to that of bare hands.
• Disposable gloves can cost a location upwards of $5,000 each year.
• Gloves can provide a false sense of security, causing employees to substitute gloves in place of proper hand washing.
• Gloves rip and tear.

Industry Participants

The soap industry is highly fragmented. There are more than forty different Institutional soap products that compete in the market. 

Target Market Segment Strategy

Our initial day care market will consist of medium to large day care organizations, consisting of twenty or more children. Organizations such as Kindercare and La Petite Academy represent very attractive opportunities for our products. Organizations of this type are attractive because they are well managed, successful, health conscious and nationwide. Within these organizations we will target decision level managers with the power to implement use of our product in those locations.

Market Needs

According to a study published in the medical journal, Infectious Diseases in Children, researchers in hand washing recovered fecal coliforms from the hands of one out of every five staff members, citing that more than 33% of day care facilities “had poor hand washing techniques and no policy for hand washing before eating or after playing outside. In spite of all the studies about the benefits of hand washing, improper or infrequent hand washing continues to be a major factor in the spread of disease in day-cares.” (http://www.ehs.wustl.edu/Topic/top500.htm)

Hand washing in child care facilities is an ideal initial target market for several additional reasons:

• Child care facilities have rampant illness and germ problems that can be directly reduced through frequent child and worker hand washing.
• Child care facilities have strict, government mandated rules that require frequent hand washing.
• Parents are particularly interested in reducing child illness, making them one of our strongest advocates for the use of CHILDassure in environments they cannot directly monitor.

In a study cited by Family Practice News in 1996, “Scientists had kids wash their hands when they arrived at school, before lunch then again after lunch time, recess and one more time before heading home every single day.”  As a result of these ‘scheduled’ wash times, researchers found that “a month later, these kids had 24 percent fewer days off from colds, sniffles and flus and a whopping 51 percent fewer sick days because of gastrointestinal complaints like stomach cramps or diarrhea.” (http://www.healthcentral.com/drdean/deanfulltexttopics.cfm?id=15538) 

With nearly 12 million children in child care facilities across the nation there is a clear need for CHILDassure, our first product, that can both encourage and help monitor child and employee hand washing to ensure a safe, clean environment for children. Additional future target markets also have significant need for fading dye products:

• Hospitals:   “In health care, nurses and doctors wash only 30% of the required time between patient contacts and procedures. Each year, an alarming 2,400,000+ nosocomial infections occur in the U.S. alone. They are estimated to directly cause 30,000 deaths and contribute to another 70,000 deaths each year. Nosocomial infections cost over $2,300 per incident and $4.5 billion annually in extended care and treatment.” (Source: CDC) (http://www.ehs.wustl.edu/Topic/top500.htm)
• Restaurants:   “Food borne illness kills over 10,000 people each year. Over 70% of all outbreaks originate in food service operations and, as many as 40% are the result of poor food service and cross-contamination. Each year over 80 million estimated cases of food poisoning occur in the United States alone. The U.S. spends between $7.6 and $23 billion annually on health care and lost productivity resulting from food borne illness. The average incident costs the food service company over $75,000 and results in significant future sales losses.” (Source: FDA) ( http://www.ehs.wustl.edu/Topic/top500.htm) 

Market Trends

There has been a recent effort by the Food and Drug Association, the Center for Disease Control, the National Restaurant Organization, and others to promote education to increase hand washing compliance in target markets. The focus of these programs is to educate and encourage preventative control measures for children and workers to help reduce diseases and lawsuits. This has led to greater awareness in our target markets about maximizing cleanliness and minimizing preventable illness.

There is an additional trend in both our target markets and industry towards organic based soaps. Organic products have become increasingly associated with safety and health in a variety of different markets. Our completely organic soap is complementary to this growing market trend.

Market Growth

The demand for child day care services will continue to grow. As the labor force participation of women between the ages of 16 and 44 remains high, parents of preschool and school-age children are expected to seek more day care arrangements. As parents continue to work during weekends, evenings, and late nights, the demand will grow significantly for child day care programs that can provide care during nontraditional hours. School-age children, who generally require child day care only before and after school, increasingly are being cared for in child care centers. (U.S. Department of Labor, www.bls.gov/oco/cg/cgs032.htm )

Strategy and Implementation Summary

The key element in SAFEassure’s initial strategy is to sell the fading dye soap in Portland’s day care facilities.  Our executive team will build loyalty for our products with decision-level managers of the organizations in the target markets, and create awareness and support of the benefits of the innovative fading dye attributes of our soap.

Strategy Pyramid

Our ultimate strategy is to build SAFEassure’s products into the standard for home and workplace hand washing safety and cleanliness, first regionally and eventually nationally. Our tactics to increase compliance through the use of our product include continual and progressive expansion into new markets and a strong branding campaign in coordination with promotional contracts with the government and possibly insurance companies.

Competitive Edge

Marketing strategy.

For our initial target market of day care facilities, the company will implement two parallel marketing efforts, aimed respectively at day care facility decision makers, and the parents of young children who use these facilities. We will create a push factor by effectively convincing the decision-level managers within the organizations that our product provides an ideal solution to the hand washing compliance. A “first to mind” branding campaign will build CHILDassure as the leader in increasing hand washing compliance. Significant parental support will encourage organizations to implement CHILDassure in environments involving their children.

Positioning Statement

CHILDassure is valuable to day care managers who need effective control solutions to ensure frequent child and child-care worker hand washing to keep the environment clean and to minimize preventable illness. No other product on the market serves the hand washing compliance aspect of workplace safety with such an affordable, direct and complete solution. Unlike traditional soaps, our product provides conclusive evidence every time an employee washes his or her hands for only a marginally higher cost than traditional soaps, and significantly less than gloves or other hand washing compliance systems.

Pricing Strategy

Retail pricing for CHILDassure will generally be around $90/case for four gallons and will command a 25-30% price premium over conventional liquid soaps. The value of our product will not be attractive to extremely price sensitive customers. The market for soap is generally inelastic, but our product offers significant differentiating benefits over current soaps that justify the price difference.

Promotion Strategy

One of the most important aspects of a successful launch is positive publicity for our product. We will develop an awareness campaign to promote our product through several avenues. Our management team will fiercely pursue positive public perception through government endorsements promoting the benefits of our products. We will also attempt to capitalize on the novelty of the solutions provided by our product by actively seeking local news and media coverage to help spread awareness. Buzz will be developed in social hubs by distributing samples to parties with potential interest. Parental support of the product will be garnered through free trials, demonstrations, and direct mailings to the day care parent roster lists, parent groups and PTA’s.

At washing stations in client facilities we will spread awareness with stickers targeted towards children, showing them the process of washing to turn their hands different colors and emphasizing how fun it can be. Pamphlets will be sent to the family homes through the day care roster mailing lists, to calm fears regarding a new product in their child’s environment, explain the benefits and encourage the parents to respond and build feedback for the benefits of the product to further increase implementation.

Some of the government programs of interest are the various compliance and workplace hygiene programs supported and funded by the Center for Disease Control (CDC), the Food and Drug Administration (FDA) and the National Center for Disease Control (NDIC). Programs such as the Health Protection Research Initiative implemented by the CDC demonstrate an invested interest by government programs in increasing the overall health of Americans.

Distribution Strategy

Our initial distribution strategy will involve a combination of distributor and direct sales. Relationships with local Northwest distributors will be established to increase promotional reach and potential users. The first orders will be available immediately through direct delivery by our executive team. Outsourcing distribution entirely in the future will allow SAFEassure, LLC to focus its efforts on marketing and expanding as quickly as possible.

Distributors will pay for the inventory up-front, and although this cuts our profit margins it helps SAFEassure, LLC to maintain a more flexible structure. By the start of 2007, distribution will be entirely outsourced  to distribution companies, and direct deliveries from the executive team will cease.

Marketing Programs

Our most important marketing program is our branding program, aimed initially at regional chain and franchise managers. This program is intended to penetrate the target markets, and establish SAFEassure’s products as the soap of choice. Achievement should be measured against our projected 45% monthly sales growth rate for the first year.

Emphasizing the risks associated with hand washing non-compliance, our marketing program will employ the fear of disease, costs of illness and government regulations extensively. Written materials will convey urgency, connect users to the underlying problem and suggest SAFEassure’s products as the optimal solution to the problem.<

Sales Strategy

Sales strategy will initially address local and regional managers with ordering authority for the establishments in that area. The prospective clients will be supplied with a professional product information packet and moved into the sales funnel to begin closing prospect, followed up with a direct mail brochure and a phone call.

There will be no initial direct compensation or commission for closed sales. Proceeds from sales will be invested back into developing and expanding the business. As the company begins to increase its initial sales force, commission-based incentive programs will be implemented.

Sales Forecast

• If we are able to distribute our product through existing distributors, it will provide us a significant financial advantage, as well as the ability to meet the quick increase in demand for our product. 
• Beginning with an initial monthly sale of $1,250 for our day care soap product (CHILDassure), we predict sales will increase by 45% per month for the first year.  We then calculate a growth rate of 90% yearly.  Cost of Goods Sold is approximately 47% of sales.  However, COGS grows at a yearly rate of 88%, which is less than the sales growth rate in order to represent the economies of scale that we hope to achieve as our operations grows.

Strategic Alliances

SAFEassure, LLC will initially encourage critical strategic alliances in two distinct areas:

Distributors

The relationship between SAFEassure, LLC and the product distributors will be essential. A flexible distribution system will be critical to the success and growth of our product. Good distribution will allow our product to satisfy and flexibly expand to accommodate demand.

The Government

By teaming up with government organizations, SAFEassure, LLC will be able to utilize existing hand washing compliance programs to reach a much larger potential audience than could be directly contacted. Government endorsement of our product, and the mention of its benefits in government brochures and written materials could be a major competitive advantage and sales opportunity for SAFEassure, LLC.

• Development by the founding team of a ‘rough’ prototype, to be further developed by a professional by September of 2004.
• Attain funding to complete the testing and development of a complete and working product prototype by November of 2004.
• Product development is initially the responsibility of the founding team; later, we will hire a professional chemist for the final testing and completion of the product. This final prototype will be completed by February of 2005.
• Final safety testing of the initial product with regulatory oversight in December, January and February.
• After the prototype is completed in February of 2005, a patent will immediately be applied for by the founding team. Target date for patent process completion is January 2007.
• Promotional materials will be developed to preempt the completion of the prototype to allow for quick acceleration to market, promotional materials development will begin in November of 2004.
• “Phase One” marketing will include market penetration in Portland area’s day care facilities. It will begin in February of 2005.
• After successful implementation within our primary market, we will begin the development of new products to address the hospital and restaurant markets, targeted for June of 2008.

Web Plan Summary

Our website will be available as a resource to customers and interested parties. It will include statistics, surveys and articles to build awareness about the need for and benefits of our product. The website will provide interested parties with a way to contact our company for answers to any questions they may have, and will include information on ordering and locating the product. Our product will not be directly available online, but we will build positive perception and awareness about our product there through statistics and user testimonials demonstrating our value.

We will include the URL in all printed materials, and encourage distributors to link to our site. Because the audience for SAFEassure’s products is fairly specialized, the most efficient means for marketing the site will be working specifically with the intended customers and pointing them to the site. The site will be registered with search engines. 

After the initial implementation of CHILDassure, the site will also be used as a resource to promote our other fading dye products as they are developed. The website will then be converted into a multiple product site, perhaps expanding its offering to include direct ordering. The initial website, being fairly simple, will be built by the executive team and supported by one website professional. Initial development is estimated to cost less than $500.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Two of our strengths are the low cost structure and flexible personnel needs. Sales people with experience relevant to each new respective target market can be attained as need dictates, but the initial management team consists of the founders themselves, with little operational support. The Board of Advisors will be a critical foundation for the successful growth and development of SAFEassure, LLC.

Management Team

Initially, both founders will share in the operational and financial responsibilities of the company. They will be responsible for finding, attaining and managing new accounts. Both founders will be responsible for making direct sales, marketing, and all other operational tasks involved with making this company successful. The CEO will oversee all company decisions.

Principals:

Devon Nevius: President/Founder/CEO

Devon Nevius will oversee operations in all aspects of the business. In addition to managing client relationships, marketing and product expansion, Mr. Nevius will be responsible for hiring new personnel members to enhance the management team. Mr. Nevius will be receiving his bachelor of Science Degree in Business Administration from the University of Oregon with a concentration in Entrepreneurship.

In addition to this, Mr. Nevius founded and managed Green Leaf Collegiate Landscaping in Eugene, Oregon while a full-time student. Gross sales for the company reached $75,000 in 2004, and the company employed two foremen in addition to Mr. Nevius and his partner. Green Leaf Collegiate was sold early in 2004.

Kevin Meinert: Founder/COO

Kevin will contribute in both sales and financial management for SAFEassure, LLC He has worked as a manager at a restaurant and as a computer technician with several years of experience. In the spring of 2004, he will be receiving his bachelor of Science degree in Business Administration from the University of Oregon with a concentration in Entrepreneurship.

Board of Advisors:

Jack Soap:  With over ten years in the soap industry, Mr. Soap has developed significant relationships and experience with other industry leaders. Currently running Birth to Three, a Eugene company that develops child hearing aids and programs for young parents, Mr. Soap is a dedicated, experienced and successful entrepreneur. He will be a valuable asset to the creation, set up and implementation of our product. Mr. Soap will consult and provide market information to the executive team and use his established contacts and relationships to accelerate the development and implementation of the product. Specifically, he will be critical in the establishment of a complete system to get the soap base from its original manufacturing plant to our customers.

John Patent: Dr. Patent is the Director of the Technology Transfer department of the University of Oregon. Dr. Patent is in charge of protecting and patenting concepts and technologies developed as a result of the myriad of research and development projects continually happening within the University.

Wilson Science: Mr. Science has been a Professor of Chemistry at the University of Oregon for over eighteen years. Mr. Science specializes in chemical interactions that break down over time. He has worked on projects dealing with plastics and containers that will quickly bio degrade after discarded, and other products with  short half-lives.

Franklin Money: Mr. Money is the Senior Vice President of the Lake Oswego Branch of Bank of America. Mr. Money specializes in business and investment consultation for his clients, helping entrepreneurs develop businesses efficiently and effectively.

Management Team Gaps

It will be necessary to hire new sales associates as we expand into each new market segment. An individual with experience in networking with the government, perhaps having specific contacts with the FDA and CDC, will be a necessary addition to successfully create a complementary relationship with government organizations. A child-care industry professional with relevant experience and networks in the industry will be acquired to accelerate sales growth. After sufficient cash flow has been established and revenues have plateaued, we will hire a chemist on salary to expand our existing product line. A chemical expert working as a consultant will initially be useful for three reasons:

• Aiding in the research and creation of a safe initial prototype.
• Troubleshooting problems with our product and answering customer questions and concerns about SAFEassure’s products as they arise.
• Further developing the product for future target markets.

Personnel Plan

In order to free up enough capital to continue operations and possible expansion, our executive team will not receive more than a living wage salary until the product is well into the black. We understand that as a new product we will need technical support and legal advice; this will be currently outsourced to various consultants.

All sales for the first year of operation will be closed by the executive management team. Starting from the second year, we will employ a Sales Associate who will handle sales transactions. His/her compensation will be a combination of fixed salary and commission on sales. For the purposes of financial planning, we combined the Sales Associate’s compensation into an aggregate forecast.

To be flexible in meeting the customer demand, we plan to stock a minimum amount of product in a rented warehouse. At the beginning, all incoming product stock will be accepted and later dispatched to customers by the company’s executive team. Starting in the second year, we plan to hire a full-time Inventory Manager to handle these tasks.

As stated earlier, development of new products will not start until the second half of 2008. As such, related R & D costs are beyond the planning horizon of this document. However, we plan to earmark $20,000 and $40,000 for the second and third years of operation, respectively, under “R & D” for additional expenses related to the patent protection of our products. Should these expenses be minimized, our bottom line profitability (especially in the second year of operation) will be positively affected.

Financial Plan investor-ready personnel plan .">

Based on market research, we expect the business to begin growing at 45% per month for the first 12 months, then at a yearly rate of 90% for the next two years. Due to our low initial investment costs, we can maintain the operations of the business with the cash buffer we will have from start up.  In addition, we will almost immediately have a positive cash flow, allowing us the flexibility to cover any unforseen expenses.

Important Assumptions

• We have assumed no payroll expense for the startup period.
• 100% of sales will be made on credit, the industry standard. Although we do plan to sell some of our product (mostly for product promotion purposes) to the government agencies who usually demand substantially longer payment terms, our major target group will remain commercial entities. As such, we assume, on average, a 45-day collection schedule.
• Customers will pay for all relevant shipping charges.
• To be flexible in meeting the customer demand, we plan to maintain a minimal stock of product at a rented warehouse and dispatch it from there. The rest of the product we expect to be shipped from the outsourced producer’s site.
• Once we make the decision to address additional market segments, we will begin increasing our marketing and sales expenses to represent the expected increase in costs associated with developing packaging, advertisements, additional promotions, and creating awareness of our products in the differing markets.
• Initial target markets include all professional day care facilities with capacity for 20 or more children.
• Projections related to consumer acceptance were estimated using market surveys.
• Initial total market size is comprised of professional day care facilities in the greater Portland Metro area. Additional markets include Seattle and the greater Northwest in 2008.
• Further research to finally arrive at a working prototype will be outsourced to a chemist with extensive experience working with dyes.
• After a working prototype is developed it will be pushed through the appropriate regulatory channels.
• Funding for research for the first product (CHILDassure) will be provided for in the initial startup capital outlined in the start up table and summary.
• We will use our success in the day care market to propel and fund in additional research and development on an antibacterial version of our soap for use in restaurants (FOODassure) and hospitals (HEALTHassure).
• Should the cumulative $60,000 expenses earmarked during the second and third years for the patent protection of our products be minimized, our bottom line profitability will be positively affected.

Key Financial Indicators

Sales – Our sales are projected to grow at a consistent rate of 90% yearly, and we believe this accurately reflects the realistic growth our product would be capable of attaining if we can properly utilize existing channels of distribution and gain social acceptance.

Gross Margin – As we grow, become more efficient, and gain economies of scale we begin to see a slight growth in our margins.

Operating Expenses – In 2007 and 2008 we see an increase in the number of operating expenses that we will incur. We begin incurring larger costs involving advertising, promotion, marketing, and payroll expenses.

Inventory Turnover – We will begin operations with a preliminary purchase of $50,000/ 38,000 gallons of soap. Our preliminary forecast suggests that for us to be flexible in meeting customer demand we will need to maintain a minimal inventory stock at a rented warehouse. We estimate that, on average, we will keep two weeks worth of inventory on hand.

Collection days – We will collect our accounts receivable on an average of 45 days. In 2007 and 2008 we will have the cash to cover unexpected costs or expenses so that we may decide to allow a longer collection period.

Break-even Analysis

The following fixed costs reflect the relative costs for selling and distributing our product within the greater Portland metro area, and do not reflect the fixed costs necessary to expand further.

Projected Cash Flow

Overall, our business is expected to generate sufficient cashflows. Our cash balance will, among other things, depend on the level of inventory we’ll decided to keep at a rented warehouse. At the moment, our projections in this respect are preliminary and we expect to fine-tune them as the demand for our products grows.

We expect to secure a $50,000 line of credit in year 3 to finance our receivables, listed as “New Current Borrowing” in the table below.

In year 5 of operations, we will begin looking at our ability to begin paying back our initial investors the $250,000. Although the terms of the additionally sought investment are yet to be agreed upon, we belief that our investors will provide us with a buffer of some years before expecting a return on their investment, allowing us the capital and time to expand and grow at an appropriate or desired rate. Nevertheless, for planning purposes, we have made provisions to start paying out a modest dividend from the third year of our operations. Currently, we set dividend payments to be equal to 5% of net profits.

Projected Profit and Loss

Our profit and loss projections reflect our expectation that monthly fixed costs will remain constant over the course of the first year.

Cost of goods sold increases at a decreasing rate, as economies of scale make soap production cheaper per unit as production volume increases. Based on these projections the company will become profitable in October, 2005.

Advertising expenses will remain steady during our first year of operations.  However, Advertising and Promotion will grow in years 2007 and 2008 to reflect the purchase of print ads, PR brochures, and additional promotional content.

Projected Balance Sheet

Once we have established a relationship with the manufacturer, we will purchase inventory in minimum quantities of approximately 15,000 gallons for approximately $20,000 per shipment (following the initial start-up inventory purchase, at $50,000).  As sales increase we expect that inventory turnover rate to increase.

Our only significant Accounts Payable will be Inventory, which are a direct reflection of the level of inventory on hand.  We will be paying off our Accounts Payable in accordance with sale of inventory.  Therefore, as we begin to sell more soap, we will be increasingly capable of meeting our obligations in a more timely manner, ensuring that we have enough cash on hand to cover our short term liabilities.

Business Ratios

The following table compares our ratios with standard ones from the soap and detergents industry (SIC Code 2841). Our current and quick ratios are much higher than industry averages.  This is due in part to the substantial difference between our assets compared to our liabilities.  Considering that we will be able to avoid any large loans and fund the company almost entirely independent of commercial creditors, there will necessarily be a discrepancy between our fairly large assets compared to our considerably smaller liabilities.  Our business model and truly unique product allows us to outsource the manufacturing of the product, since our added value comes in the soon to be patented dye/soap formula. So, unlike other commercial-use soap makers in our industry, we do not need to purchase major capital assets, funded by loans.

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Soap Making Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Beauty Care Industry » Cosmetics Line » Soap Making Business

Are you about starting a soap making business? If YES, here is a complete sample soap making business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a soap making business . We also took it further by analyzing and drafting a sample soap making marketing plan template backed up by actionable guerrilla marketing ideas for soap making businesses. So let’s proceed to the business planning section.

Despite the fact that loads of entrepreneurs are delving into soap making business, the market for liquid soap is still pretty large and will still continue to grow because it is a necessity for most homes, offices, canteens, laundry shops, amongst others.

That means if you truly want to make it big in this business, you must be willing to work hard to be able to gain your own fair share of the available market. As such, if you are tinkering with starting a business that requires low start – up capital and little training and technical skills, then you may want to tinker with starting your own soap production company.

One good thing about this kind of business is that you can start it on a small scale level from your home and then grow to a bigger facility when your market grows. Below is a sample soap production company business plant template that you can use to write yours;

A Sample Soap Making Business Plan Template

1. industry overview.

Soap is a universal product that can be found in all homes, canteen, laundries, hotels and toilets et al. Soaps are used for washing and bathing hence the demand for soap is hardly affected by economic meltdown due to the important role the product plays in our daily lives.

Soap production companies are involved in making bar soaps, liquid soaps, and detergent et al with different scent and packaging. Major players in the soap production industry do not just serve the market within the State or country they operate from, but also international markets.

The equipment needed for soap making include; the soap making machine, heat resistance plastic or stainless steel pitcher with lid, big stainless steel or plastic spoon,

Stainless steel measuring spoons, measuring cups, small beakers, stick blender (for saponification process), a soap mold, soap pot, rubber spatulas, large stainless steel or plastic ladle, protective goggles, protective rubber hand gloves, Quick reading and accurate thermometer. You will also need supply of lye solution, oils, additives (colorants), and fragrances, amongst others.

The Soap Production industry is indeed a growing and thriving sector of the economy of most countries of the world and they generates several millions of US dollars annually from several registered and licensed small – scale, medium scale and big soap production companies scattered all around Nigeria .

The industry is responsible for the employment loads of people directly and indirectly all around the world. With this kind of business, if you want to start on a small scale, you can choose to start servicing your local community.

All you would need is contacts, packaging, networking and good marketing and customer service skills. However, if you intend starting it on a large scale, then you should consider spreading beyond your local community to state level and even national level.

Over and above, the soap production industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale servicing a community or you can chose to start on a large scale with a robust distribution network all across major cities in America and even in within the West African Coast.

2. Executive Summary

Cites® Soap Production Company is a licensed and standard soap production company that will be located in Illinois. We have been able to secure a long term lease for a facility in a strategic location with an option of a long term renewal on an agreed terms and conditions that is favorable to us.

The facility has government approval for the kind of business we want to run and it is easily accessible and we are deliberate about that to facilitate easy movement of raw materials and finished products (well packaged soaps and detergent).

We are in the soap making line of business to produce block soaps, liquid soaps and detergents in commercial quantities.

We are also in business to make profits at the same to give our customers value for their money; we want to give people and businesses who patronize our soaps and detergents the opportunity to be part of the success story of Cites® Soap Production Company.

We are aware that there are several big scale and small scale soap production companies scattered all around America whose products can be found in every nooks and crannies of the country, which is why we spent time and resources to conduct our feasibility studies and market survey so as to enable us locate the business in an area that will support the growth of the business and also for us to be able offer much more than our competitors will be offering.

We ensured that our facility is easy to locate and we have mapped out plans to develop a wide distribution network for wholesalers all around Illinois and the united states of America as a whole.

Much more than producing quality soaps and detergent in commercial quantities, our customer care is going to be second to none. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit or purchase our product and also to become our loyal customers and ambassadors.

Cites® Soap Production Company will ensure that all our customers (wholesale distributors) are given first class treatment whenever they visit our Depot / Plant. We have a CRM software that will enable us manage a one on one relationship with our customers (wholesale distributors) no matter how large the numbers of our customer base may grow to.

We will ensure that we get our customers involved when making some business decisions that will directly or indirectly affect them.

Cites® Soap Production Company is family business that will be owned by Mrs. Celina Bassek and her immediate family members. Mrs. Celina Bassek who is the Chief Executive Officer of the Company is Graduate of Industrial Chemistry (B.Sc.) and she holds a Master’s Degree in Business Management (MBA).

She has well over 10 years of experience working in the soap production industry as a senior manager prior to starting Cites® Soap Production Company. She will be working with a team of professionals to build the business and grow it to become one of the market leaders in the industry.

3. Our Products and Services

Cites® Soap Production Company is going to operate a standard and licensed soap production company whose product will not only be sold in Illinois.

We are in the soap production line of business to make profits and also to give our customers value for their money and we are going to do all that is permitted by the law of the United States of America to achieve our corporate goals. Our products and services offering are listed below;

• Toilet Soap / Bathing Soap (Bar Soap) with different fragrance
• Baby Soap (Bar and liquid) with different fragrance
• Body Wash (Liquid Soap) with different fragrance
• Hand Wash (Liquid Soap) with different fragrance
• Dish Washer ( Liquid Soap)
• Clothe Washing Soap
• Car Wash (Liquid Soap)

4. Our Mission and Vision Statement

• Our vision is to establish a standard Soap Production Company whose product will not only be sold in Illinois, but also throughout all the states in America and in other parts of World.
• Our mission is to establish a standard and world class Soap Production Company that in our own capacity will favorably compete with leaders in the industry.
• We want to build a soap production business that will be listed amongst the top 10 soap and detergent brands
• We want to build a household brand name .

Our Business Structure

Cites® Soap Production Company is a business that is established with the aim of competing favorably with other leading soap and detergent brands in America. This is why we will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)

Plant Manager

Human Resources and Admin Manager

Sales and Marketing Manager

• Accountants / Cashiers
• Soap Making Machine and Packaging Operators
• Customer Services Executives

Distribution Truck Drivers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the soap production plant
• Part of the team that determines the quantity and variance of soaps and detergents that are to be produced
• Maps out strategy that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of soap plant workers
• Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the plant meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office and plant activities.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Soap Making and Packaging Machine Operators

• Handles processes and procedures as it relates to the production and packaging of toilet soap (Bar Soap), Body Wash (Liquid Soap) with different fragrance, Hand Wash (Liquid Soap) with different fragrance, Dish Washer ( Liquid Soap), Clothes Washing Soap, Car Wash (Liquid Soap) and Detergent et al
• Assists in loading of soaps and detergents into distribution trucks
• Handles any other duty as assigned by the Plant Manager

Client Service Executive

• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on Cites® Soap Production Company products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resources and admin manager
• Assists in loading and unloading soaps and detergents meant for distribution.
• Maintain a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment
• Assists the transport and logistics manager in planning their route according to a delivery schedule.
• Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
• Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verifies delivery instructions
• Reports defects, accidents or violations

6. SWOT Analysis

We are quite aware that there are several soap production companies both large and small in America, whose products can be found in every nooks and crannies of the country, which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Cites® Soap Production Company employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Cites® Soap Production Company;

Aside from quality and variety of soaps and detergents that we make, part of what is going to count as positives for Cites® Soap Production Company is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business.

A major weakness that may count against us is the fact that we are a new soap production company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving the business.

• Opportunities:

The opportunities for soap production companies are enormous. This is due to the fact that soap is a universal product that can be found in all homes, canteen, laundries, hotels and toilets et al.

As a result of that, we were able to conduct a thorough market survey and feasibility studies so as to position our business to take advantage of the existing market for soaps and detergents and also to create our own new market. We know that it is going to requires hard work, and we are ready to give all it will take to achieve it.

We are quite aware that just like any other business, one of the major threats that we are likely going to face is economic downturn and unfavorable government policies. It is a fact that economic downturn affects purchasing power. Another threat that may likely confront us is the arrival of a new soap production company in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

The trend in the soap and detergent production industry is such that, any product that has been proven to be reliable and healthy tends to sell more and determine the direction of the market for such industry. You would quite agree that there are loads of soap and detergent brands out there in the market that you may have   to compete with.

One of the things that you need to do to get your own fair market share is to come out with a creative packaging for your soap and detergent and also come up with different fragrance and sizes. You might just have to consult a brand expert if you truly want to make it big with your soap making company.

Lastly, another trend in the soap production industry is that leading soap and detergent production companies ensure that they get well – known celebrity to become their brand ambassador. With that, it is easier for them to be able to sell their products and have an active presence in the industry.

8. Our Target Market

When it comes to selling soaps and detergents, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people or organization, but all those who resides in our target market locations.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in the production and wholesale distribution of soaps and detergents to the following groups of organizations;

• Restaurants and Canteens
• Event Planners, Parties and Corporate Functions
• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Pregnant women / Expectant mothers (for their babies)
• Military Men and Women
• Sports Men and Women
• Laundry Owners

Our Competitive Advantage

A close study of the soap and detergent production industry reveals that the market is becoming much more competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other soap and detergent production companies in Illinois and America.

Cites® Soap Production Company is launching a standard soap and detergent production brand that will indeed become the preferred choice for businesses and households in Lagos State and other states in Nigeria where we intend marketing our soap and detergents.

Part of what is going to count as competitive advantage for Cites® Soap Production Company is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best within our category (startups soap and detergent production companies) in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Cites® Soap Production Company is established with the aim of maximizing profits in the soap and detergent production industry in both Illinois and we are going to go all the way to ensure that we do all it takes to sell our products to a wide range of customers all across America.

Cites® Soap Production Company will generate income by selling the following products;

10. Sales Forecast

One thing is certain when it comes to soap and detergent production business, if your soap and detergent are well – packaged and branded and if your production plant is centrally positioned and easily accessible, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in every city where our soap and detergent will be sold all across America and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the soap and detergent production industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Illinois.

Below are the sales projections for Cites® Soap Production Company, it is based on the location of our business and other factors as it relates to small scale and medium scale soap and detergent production company start – ups in America;

• First Fiscal Year-: $45,000
• Second Fiscal Year-: $100,000
• Third Fiscal Year-: $400,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same product and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to launch Cites® Soap Production Company we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in our target market locations.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our soap and detergent to favorable compete with other leading brands in Illinois and throughout America.

We hired experts who have good understanding of the soap and detergent production industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Illinois and other cities in throughout.

In order to continue to be in business and grow, we must continue to sell our soaps and detergents to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals. In summary, Cites® Soap Production Company will adopt the following sales and marketing approach to sell our soaps and detergents;

• Introduce our soap and detergent brand by sending introductory letters to households, retailers, supermarkets, hotels, laundries, merchants and other stakeholders.
• Open our soap and detergent production company with a party so as to capture the attention of residence who are our first targets
• Engage in road show in targeted communities from time to time to sell our products
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages ads  (local directories)
• Leverage on the internet to promote our soap and detergent brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Irrespective of the fact that our soap and detergent production plant is a standard one with a wide range of soap and detergent fragrance that can favorably compete with other leading brands in the industry, we will still go ahead to intensify publicity for all our products and brand.

We are going to explore all available means to promote Cites® Soap Production Company. Cites® Soap Production Company has a long term plan of distributing our soaps and detergents in various locations all around America,  which is why we will deliberately build our brand to be well accepted in Illinois before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Cites® Soap Production Company;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations all around Lagos State and major cities in Nigeria
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that our soaps and detergents are well branded and that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded

12. Our Pricing Strategy

When it comes to pricing for products such as soaps and detergents, there are two sides to the coin. We are aware of the pricing trend in the soap and detergent production industry which is why we have decided to produce various sizes of soaps and detergents.

In view of that, our prices will conform to what is obtainable in the soap and detergent production industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various soaps and detergents production brands in America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our soap and detergent brands.

• Payment Options

The payment policy adopted by Cites® Soap Production Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Cites® Soap Production Company will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of soaps and detergents.

13. Startup Expenditure (Budget)

Starting a standard soap and detergent production company is indeed a capital intensive business. This is so because the amount required in setting – up a standard soap and detergent production plant is not a piecemeal. The bulk of the start – up capital will be sent on leasing or acquiring a facility and also in purchasing soap making equipment and accessories.

Aside from that, you are not expected to spend much except for purchase and servicing of distribution vans, paying of your employees and utility bills et al. We know that no matter where we intend starting our soap and detergent production business, we would be required to fulfill most of the items listed below;

• The Fee for registering the business (venture) in Nigeria – $750
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,500
• Marketing promotion expenses for the grand opening of Cites® Soap Production Company – $150,000
• Cost for hiring Business Consultant – $120,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,000
• Cost for payment of rent for 12 month and renovation inclusive – $3,500
• Other start-up expenses including stationery and phone and utility deposits – $5,000
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $500
• The cost for start-up inventory (chemicals and packaging materials, lye solution , oils, additives (colorants), and fragrances et al) – $70,000
• Cost for store equipment (cash register, security, ventilation, signage) – $50,000
• Cost of purchase of soap making machine, heat resistance plastic / stainless steel pitcher with lid, big stainless steel / plastic spoon, Stainless steel measuring spoons, measuring cups, small beakers, stick blender (for saponification process), a soap mold, soap pot, rubber spatulas, large stainless steel or plastic ladle, protective goggles, protective rubber hand gloves, Quick reading and accurate thermometer – $5,000
• The cost for the purchase of furniture and equipment (Computers, Printers, Telephone, Fax Machines, tables and chairs et al) – $800
• The cost of launching a website – $750
• The cost for our opening party – $500
• Miscellaneous – $1,000

We would need an estimate of $450, 000 to successfully set up a medium scale but standard soap and detergent production business. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Fund / Startup Capital for Cites® Soap Production Company

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as soap and detergent production company.

No doubt raising startup capital for a business might not come cheap, but it is a task that an entrepreneur must go through. Cites® Soap Production Company is a family business that is owned and financed by Mrs. Celine Bassek and her immediate family members.

They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $250,000 (Personal savings $200,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Cites® Soap Production Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our various fragrances of soaps and detergents a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Cites® Soap Production Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard soap and detergent production plant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members and friends: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of soap making machine, heat resistance plastic / stainless steel pitcher with lid, big stainless steel / plastic spoon, Stainless steel measuring spoons, measuring cups, small beakers, stick blender (for saponification process), a soap mold, soap pot, rubber spatulas, large stainless steel or plastic ladle, protective goggles, protective rubber hand gloves, Quick reading and accurate thermometer – Completed
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress

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