market research engine

25 Tools & Resources for Conducting Market Research

Published: April 30, 2024

Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.

Businesses use market research software to minimize risk and make more data-driven choices.

I own a small business, and by gathering facts and opinions, I can better predict whether new products or features — and for more prominent companies, even locations — will succeed before investing.

Here are 25 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers and bloggers who use them.

Helpful Market Research Tools & Resources

1. similarweb.

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Similarweb is probably the highest quality, most well-known, and most convenient way to get and compare traffic information about any website you land on — short of having an expert analyst whispering in your ear, which could get awkward. Their free suite of products — including the Chrome extension — is worth exploring and gives you useful, high-level information. The deep insights come from taking advantage of their database of real-world information on global website performance gathered over time, which they’ve already been building for over 10 years. They have their finger on the pulse of online business worldwide, from sales to sites to stocks.

Microsoft, Amazon, and even Google use Similarweb and the insights they provide on other enterprise-level operations down to small businesses. If you want to know how your company stacks up and then initiate a robust research and marketing campaign, these are serious tools that can help you grow.

What I like: One of their add-ons is called App Intelligence, and it can benchmark your growth and track your progress against millions of apps — for both iOS and Android — and provide daily insights on app rankings, engagement, retention, and more.

Pricing : Starter plans cost $125 per month paid annually; professional plans cost $333 per month billed annually; team and enterprise plans have custom pricing.

For Max Iskiev , market research analyst at HubSpot, one research tool stands out from the rest: Glimpse.

He told me, “Glimpse is my favorite research tool. It’s quick and easy to use, allowing me to design and launch short surveys for real-time insights on trending topics.”

Writers for the HubSpot Marketing Blog have also used Glimpse to run short, 100-person surveys for articles (case in point: Are Sales Reps Rushing Back to the Office? ).

Not only is Glimpse valuable for doing quick pulse-checks on the latest trends, but it also leverages the power of AI for even deeper insights.

“Glimpse really shines when it comes to open-ended questions, using natural language processing and AI to analyze emotion and sentiment, saving time, and offering invaluable insights,” Iskiev shared.

Best for: Those who can invest in AI tools for their businesses but don’t need a decade’s deep dive like users of Similarweb might.

Pricing : Starter Plan - Free; Professional - $500/month; Advanced - $1,000/month; Enterprise - custom pricing.

3. BuzzSumo

BuzzSumo offers several highly useful tools that work best as a content research tool for mid-size businesses and up. If you need many ideas for a whole lot of content, BuzzSumo is likely a good fit for your company.

Their monitoring tools can alert you to new content that relates to your keywords of choice.

This is smart for writers, content strategists, and those who manage writers and content strategists to stay on top of trends in what consumers want to know more about within your industry — so you’re right there to provide it.

BuzzSumo also gives you access to reporting tools that stream various sources of information to your dashboard, making it easy to keep up with developments and build visual assets to communicate about them.

You can find major influencers — worldwide — through BuzzSumo that fit your brand to sponsor and collaborate with.

Unfortunately, BuzzSumo doesn’t integrate well with Instagram, so you’ll want to focus on influencers that use other social channels unless you’re willing to do IG work on the side.

What I like: Their Chrome extension is a nice addition to their offerings for companies that work with freelancers and remote workers to take the work on the move.

Pricing: Free 30-day trials are available. Content creation plans cost $199 per month; PR and comms plans cost $299 per month; suite plans cost $499 per month; and Enterprise plans cost $999 per month.

4. Answer the Public

Answer the Public is a sister product to UberSuggest, both being brainchildren of Neil Patel.

Answer: the Public watches what people are searching for and lets you keep track of how things change over time. By studying the changes, you can be at the front of trends — positive or negative — so you can respond to the changes quickly.

It’s billed as an excellent tool for public relations professionals to give them a heads-up on how their company is faring in the public eye.

If you fall on the wrong side of public sentiment, you can be right on top of salvaging the situation and making improvements to regain trust.

If you’re doing something right and see gains in positive engagement, you know to keep up what you’re doing and may even want to expand upon it.

Great examples of what organizations have done with information like this include Wendy’s ongoing roasts and savage clapbacks on social media.

The Oklahoma Department of Wildlife Conservation’s hilarious insistence on not bringing mountain lions in the house also nabbed engagement by the truckloads (of corgis).

What I like: I like that Masterclass videos are available. They make sure to include lots of opportunities to learn how to best use their products and get maximum value from the suite.

Pricing : Individual plans cost $9 per month; pro plans cost $99 per month; expert plans cost $199 per month. Lifetime Pricing is available. Individual lifetime plans cost $99, pro lifetime plans cost $199; and expert lifetime plans cost $1,990.

5. GrowthBar SEO

GrowthBar SEO is all-in for AI. If your leadership wants a slice of the AI action at work in the company’s market research, this might be the tool to reach for.

It uses ChatGPT-4, and the peer-to-peer review site G2 ranked it the #1 AI writing tool for SEO in 2022 and 2023.

What sets it apart is that the AI writing assistant doesn’t just compile and give word to information it finds online.

It offers selections of relevant keywords, titles, headings, industry standard word counts, and link suggestions that you can choose from as you move through the outline.

They also include tools for keyword research, keyword ranking, and information about your keyword competitors. And because Google search is incorporated into the suite, you can do most, if not all, of your writing work on one screen.

Pro tip: As with all AI content, you’ll need a writer to bring the content to life by fact-checking information, adding unique or inside perspectives, meaningful quotes, and many other values that make the content rich to read.

GrowthBar SEO knows this, and you can source freelance writers there as well!

Pricing : A seven-day free trial is available. Standard plans cost $36 per month; pro plans cost $74.25 per month; and agency plans cost $149.25 per month.

6. Statista

Statista is a data visualization website that takes data from reputable reports across the web and makes them easy and digestible for researchers, marketers, and product creators just like you.

“Statista is like my market research sidekick, giving me all the data I need without the endless search. No more digging through the haystack. With Statista, I can spot trends and make informed decisions with ease," Icee Griffin , market researcher at HubSpot, told me.

One neat aspect of using Statista is that the same chart is updated as the years pass. Say that you want to allude to the value of the beauty market in your proposal.

If your investor accesses that same graph a year from now, it will reflect updated numbers. Statista finds the most recent research to update their visualizations.

Pro tip: Statista doesn’t carry out original research, but does have around 100 analysts who seek out gaps in their resources to provide ever more useful, trending data.

Pricing : Basic plans are free. Starter plans cost $199 per month, billed annually. Professional plans cost $959 per month, billed annually.

7. Think With Google Research Tools

Wish you had information on your product’s likelihood of success?

Think With Google’s marketing research tools offer interesting insights on whether anyone is looking for your product ( Google Trends ), which markets to launch to ( Market Finder ), and what retail categories rise as the months and seasons pass ( Rising Retail Categories ).

If you’d like to market your product through YouTube, the Find My Audience tool allows you to investigate what your potential viewers are interested in and what you should discuss on your brand’s YouTube channel.

What I like: Free and incredibly useful in my experience, small and newer businesses really benefit from having tools like this to conduct market research and get their growth rolling.

Pricing : Free

8. Census Bureau

The Census Bureau offers a free resource for searching U.S. census data.

You can filter by age, income, year, and location. You can also use some of its shortcuts to access visualizations of the data, allowing you to see potential target markets across the country.

If you’re considering a highly competitive product or service, you can easily find out where your target industry is most popular — or where the market has been oversaturated.

Another helpful tool is the Census Bureau Business and Economy data , where you can also target premade tables depending on your industry.

Pro tip: The text information on each screen can be overwhelming, so here’s a shortcut for you. One of the best ways to use this tool is by finding the NAICS code for your business.

Then, access the " Tables “ tool, click ”Filter" on the sidebar, and search for your industry.

9. Make My Persona

HubSpot’s Make My Persona tool allows you to create a buyer persona for your potential new product. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges.

This allows you to pinpoint both demographic and psychographic information.

Creating a buyer persona is an early step in the marketing process but an important one to avoid scope creep.

If you’re unsure about details like these and how to use market research tools for your business, let me recommend Hubspot’s Market Research Kit .

It’s completely free and helps you build a strong foundation for data-driven decision-making in your future marketing strategies.

Best for: Make My Persona is best suited to B2B product launches because you’ll be prompted to document your buyer persona’s career objectives and role-specific challenges.

Ideally, your product would solve a problem for them in the workplace or help their company achieve revenue goals.

10. Tableau

Tableau is a business intelligence suite of products that allows you to “connect to virtually any data source.” But the data isn’t presented in unreadable tables.

Rather, Tableau helps you visualize this data in a way that helps you glean insights, appeal to external stakeholders, and communicate the feasibility of your product to potential investors.

You can visualize data on anything from corn production in tropical climate zones to office product sales in North America. With Tableau’s tools, you can take as granular or as general a look you’d like into potential marketplaces and supplier regions.

What I like: Visual information for humans and pure data for the machines all in one. Tableau integrates well with spreadsheets and databases so that you can export Tableau data to Excel , back up records in Amazon Redshift, and more.

Pricing : Tableau Viewer plans cost $14 per user each month when billed annually. Tableau Explorer plans cost $42 per user each month when billed annually. Tableau Creator plans cost $75 per user each month when billed annually.

11. Paperform

A market research survey is an effective way to better understand your target audience and their needs by asking them directly.

This step is integral to understanding your dream customers’ problems, so you want to ensure the process is as interactive as possible and gathers objective, accurate responses.

With its free-text interface, Paperform is as simple as writing a Word document. You can make your survey stand out by customizing colors, fonts, layouts, and themes to create your unique look and feel.

There are 27+ question field types, such as ranking, matrix, or scale fields. Use several to create visually engaging surveys that collect more information and see higher completion stats.

If you’re unsure where to start, you can use one of their expertly-made questionnaires or market research survey templates to get you started.

Best for: In my experience, Paperform is able to efficiently incorporate multiple customer personas. It uses conditional logic to show or hide questions or whole sections of content to create fully personalized paths.

These interactive forms lower drop-off rates and boost customer interaction.

Pricing: Essentials plans cost $29 per month. Pro plans cost $59 per month. Business plans cost $199 per month. For enterprise pricing, contact Paperform’s sales team.

GWI is an on-demand consumer research platform that makes audience research a breeze. Powered by the world’s largest study on the online consumer base, GWI provides insights into the lives of over 2.8 billion consumers across 50+ markets.

With 250k+ profiling points, you can find your unique customers and learn everything you need to know about who they are, what’s on their minds, and what they’re up to.

One user-friendly platform makes it quick and easy to become an expert on your audience and capture the answers you need to succeed.

Pro tip: GWI even has features to compare markets and create customized and shareable charts in seconds, helping you distribute critical information as quickly as you find it.

Pricing : Explore Interactive Demo for free; Flexible and custom pricing with discounts available.

13. SurveyMonkey

SurveyMonkey is a powerful tool for creating in-depth market research surveys that will help you understand your market and consumer preferences.

With this tool, you can create targeted, uber-specific surveys that help you collect answers that pertain specifically to your product.

While using a data source can give you a general overview of your target audience and market, SurveyMonkey can help you get more granular insights from real consumers.

SurveyMonkey offers dedicated market research solutions and services and a reporting dashboard option that allows you to easily parse through the results.

What I like: I like that SurveyMonkey is a good fit for exploring markets beyond your shores. It includes a global survey panel and survey translation service for international research.

• Individual plans: Advantage annual plans cost $39 per month. Premier annual plans cost $119 a month. Monthly plans cost $99 per month.
• Team plans: Team advantage plans cost $29 per person each month. Team premier plans cost $75 per person each month.
• Enterprise pricing is available upon request.

14. Typeform

Like SurveyMonkey, Typeform allows you to run research surveys to get direct answers from your target consumers. It’s an easy-to-use, mobile-optimized form-builder that’s great for market research.

Typeform’s distinguishing factor is that it shows viewers one form field at a time. In its templates, Typeform encourages a more conversational, casual approach (like in its market research survey template ).

You can create a wide range of question types, and other features include the ability to recall answers from previous questions and create logic jumps.

In a survey, you’d want to collect both demographic and psychographic information on your customers to understand their purchasing behaviors and the problems they encounter.

The goal is to find out if your product is the solution to one of those problems — and whether, before launching, you should add more features or rethink your product positioning strategy .

Best for: I think Typeform is best for product launches that target a younger demographic.

If you’re targeting C-suite executives at established firms, consider a more formal option, such as SurveyMonkey, or keeping your tone more formal in your questions.

Pricing : Free plans are available. Basic plans cost $29 per month. Plus plans cost $59 per month. Business plans cost $99 per month. Enterprise plans are available upon request.

15. PureSpectrum Insights (Previously Upwave Instant Insights )

PureSpectrum acquired Upwave Instant Insights in 2021 and rebranded as PureSpectrum Insights.

As before, this platform is primarily a consumer research tool. While it isn’t advertised as a survey creation tool, it allows you to launch market research surveys specifically to get consumer insights.

PureSpectrum allows you to perform customer and market segmentation and also to visualize your data for easy scanning by key stakeholders and investors. They’ve grown to include A/B testing, brand tracking, and customer sentiment.

Pro tip: PureSpectrum distributes your survey to real people. Take a look at their marketplace profile to get a sense of where and from whom you can collect valuable data.

Pricing : Schedule a demo for more information.

16. Claritas MyBestSegment

Claritas MyBestSegment provides product researchers with tools to understand a specific area’s demographic information as well as the lifestyle habits of those who live there.

Their audience segments give you information gleaned from tens of thousands of data points, giving you insight into much more than just household income, employment, and education levels.

By finding out what a segment of the population does — without having to go out and survey them — you can find out which areas would be most receptive to a campaign or launch.

You can also discover which competitors are located nearby and which lifestyle trends have shifted or are on the rise.

What I like: I like that they are able to do some of the leg work for you. Syndicated Audiences is a tool available from Claritas for finding an organized audience of consumers who are more likely to be interested in your products or services.

Pricing : Pricing is available upon request.

Loop11 is a user experience testing platform that allows you to test the usability of your website, study user intent, test the information architecture of your site, and examine how the user experience changes based on the device they’re using.

Loop11 tests your site on any device by making users perform tasks. They then complete a short question about how easy or difficult the task was to complete.

Your product may be phenomenal, but unless consumers can actually buy it through your site, your launch won’t be successful.

You can use Loop11’s participants for niche demographics or bring in your own to learn more about your current customers.

Best for: Market research for your site development. You can find out whether your target consumers find your site easy to navigate and also identify snags that prevent conversions.

Pricing : Rapid Insights plans cost $199 monthly or $179 per month, billed annually. Pro plans cost $399 per month or $358 per month, billed annually. Enterprise plans cost $599 per month or $533 per month, billed annually.

18. Userlytics

Like Loop11, Userlytics allows you to test the usability of your website, mobile app, and site prototype. You can target different devices, define a buyer persona, and disqualify participants based on screening questions.

Testing is based on tasks that your test-takers carry out. They then answer a simple question about the difficulty of the task. You can structure the question in various ways:

You can leave it open-ended, provide multiple choices, or ask for a rating. Other formats you can use include System Usability Scale (SUS) questions, Net Promoter Score (NPS) questions, and Single Ease Questions (SEQ).

What I like: Userlytics performs both a webcam and a screen recording. You can compare the user’s answers with their reactions on video to understand how they feel when they’re interacting with your assets.

Pricing : Schedule a free demo for more information.

Sometimes, you need a no-frills test to take the pulse of consumers. Temper allows you to create a question and pop it onto your website, into your emails, etc.

The smiley face, “meh” face, and frowny face make it easy for viewers to share their feelings — and for you to read their minds.

You can also add it to a product page or a landing page, tailoring the questions to fit your offerings.

As for what you see, there are three options for receiving the feedback: in a tab on each page you are monitoring, embedded in the web page itself to narrow in on aspects within the page, or at the bottom of emails so you can get real-time information as the interaction unfolds.

Pro tip: One great way I’ve seen this used is by adding it to a blog post announcing the launch of a new product. You can find out general sentiment toward the product before it even launches!

Pricing : Hobby plans cost $12 per month. Pro plans cost $49 per month. Business plans cost $89 per month. White label plans cost $199 per month.

20. NielsenIQ (NIQ)

NielsenIQ (NIQ) is a retail and consumer intelligence consultant that works with you to collect consumer insights, identify the best distribution channels for your product, and create a range of products to address the needs of your target buyers.

This service helps you look at your product launch from all angles, delivering forecasting data that predicts how your sales will perform upon launch. NielsenIQ can also run consumer insights surveys on their list of panelists and partners.

NIQ now offers a service called Byzzer to help small businesses with fewer resources. It opens a door for market research reporting, in-person events, and consulting at a lower cost than the full NIQ suite.

Best for: I think Byzzer can be a helpful and affordable option for smaller businesses, but because NielsenIQ operates like a consultant and not as a self-service software, it is a better option for established firms with a bigger product launch budget.

Pricing : Pricing is available on request.

21. Ubersuggest

Don’t be intimidated by the visually text-heavy Ubersuggest. It really is an easy tool for doing keyword and content research. You just input a phrase, and it’ll create a list of keyword suggestions.

You can also see top-performing articles and pages to better understand the types of content that rank for those keywords.

This tool is useful for market research because you can see who your top competitors are, how often your product is searched for, and whether there’s enough space in the market for the type of product you’re launching.

You can also find out the questions your target audience asks in relation to the product. Each of these questions can be turned into an informative blog post that can guide your audience, increase your brand authority, and drive conversions.

Pro tip: If you want a quick look at the results you can get, head to their website and do a search — just know that you only get one glimpse before they make you register. Alternatives to Ubersuggest include Moz , Ahrefs , and SEMRush .

Pricing : Free seven-day trials are available for all three tiers. Individual plans cost $29 per month. Business plans cost $49 per month. Enterprise and agency plans cost $99 per month. Add-ons are available at $5 each. Lifetime memberships are also available.

22. Pew Research Center

From economic conditions to political attitudes, social media usage to food science, the Pew Research Center website has loads of free research that you can use to better understand your target markets.

Be careful with your curiosity, though. It’s a gorgeous trap of interesting information that can drain your day away — but so happily.

I that Pew Research Center integrates visual data directly into the text — and we’re not talking about a chart or image spliced in.

The site has hundreds of interactive articles that allow you to filter and sift through the data for more granular, targeted insights while also making dense information easier to understand.

Their research topic selection is delightfully vast. Click the top left tab for “ Research Topics.” Then, there is a link to their “ Full Topic List .” Once there, each topic cluster has a “ More ” option.

What I like: As a writer in digital marketing, I am always on the hunt for targeted and nutritious quotes and insights. I love that you have access to what research participants actually had to say below the Pew Research articles.

It’s a stellar feature for building compelling presentations. The quotes are tagged, too, so you can sort quotes more specifically on various concepts or groups related to the research.

Here’s an example article — scroll to the In Their Own Words section at the bottom to check it out.

23. SocialMention (Part of BrandMentions)

SocialMention is a part of BrandMentions focused on social media monitoring. The platform helps you understand what your prospective customers are buzzing about online.

Search for a keyword, and SocialMentions will show you recent social posts that contain that keyword, along with the context of its usage.

After subscribing to the platform, you’ll also get other metrics such as Reach (how many people view the keyword per day), Performance (how many people engage with the keyword per day), and Mentions by Weekday (when people mention the keyword).

One way to use this tool for market research is by finding out what time of day or night people are looking for your product on social media sites.

Let’s say you’ve developed a sleeping aid app and learn through SocialMention that most people look for sleeping aid apps at 2:00 AM. When you start announcing your product, you will need to schedule your post around 2:00 AM.

Pro tip: Another useful tool you’ll have access to is sentiment analysis on your keywords. It allows you to find out how people are generally feeling about the type of product you’re launching.

That way, you can refine the tone of your campaigns.

Pricing : Growing business plans cost $79 per month. Company plans cost $249 per month. Enterprise and agency plans cost $399 per month. All prices are billed annually.

24. Qualtrics Market Research Panels

Qualtrics takes away the hassle of finding respondents for your market research surveys. They provide an online sample service so you can access real, live human thoughts without having to actually manage any humans.

It’s an introverted marketer’s dream come true!

Once you’ve identified your target audience, head on over to Qualtrics and sign up to access a representative sample.

You can then use Qualtrics’ built-in platform to start gathering insights and information from the people whose pain points you might be able to help solve.

Pro tip: You can actually choose between Qualtrics’ built-in platform or using your own chosen survey software . Sometimes, you’re already familiar and comfy with one system or need to hustle with a program you know — Qualtrics lets you pick.

25. ProProfs Qualaroo

Qualaroo is an advanced user and market research tool that helps you understand your specific market with targeted surveys.

You can run surveys on over six channels at once — such as website, app, product, social media, and email — to get a 360-degree view of your existing and potential customers.

It comes packed with features like question branching, 12+ answer types, automatic survey language translation, in-depth audience targeting, pre-built survey templates, and an extensive repository of professionally designed questions.

You can create various market research surveys in minutes to collect data on the demographic, psychographic, and behavioral traits of your target audience.

It can help you map customers’ expectations and preferences, create customer personas, and perform audience segmentation.

Qualaroo also promotes quick feedback analysis. Its in-built AI-based sentiment analysis and text analytics engine automatically categorizes the responses based on user moods.

It also highlights the key phrases and words in real time, saving hours of manual work.

What we like: In my experience, you can get an awful lot done with just this one source for conducting market research. I like it for its rare combination of tool inclusivity and affordable pricing — it’s definitely a solid source to start with.

Pricing : Omni channel plans for up to 50 responses are free. Omni channel plans for businesses up to 100 responses cost $19.99 per month, billed annually. Email surveys up to 50 responses are free.

Email surveys for businesses up to 100 responses cost $9.99 per month, billed annually.

Conduct Market Research for a Successful Product Launch

Conducting market research is essential to a successful product launch to market.

With the tools I’ve just introduced you to, you can find out who’s looking for your product, why they need it, and how you can better market whatever you’re looking to launch.

Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness.

Don't forget to share this post!

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13 Market Research Tools: Best in Class for 2023

Most market research tools are designed to make it quicker and easier to find relevant data . Whatever the market, product, or purpose, the right research tools can do just that.

But, let’s be honest, some do it far better than others.

Whether you’re an enterprise firm with complex needs and a budget to suit or a smaller business needing free market research tools, read on to discover which online tools for market research are hot right now.

Note: The top market research tools list has been collated using review platforms like G2 , along with direct feedback I collected from over 500 business leaders in June, 2o22.

#1 Best overall market research tool: Similarweb Digital Research Intelligence

Most-loved feature: The Benchmarking tool

We might be a little biased, but this really is the fastest way to see how you measure up against competitors in any sector or location. Analyze market leaders and rising stars to unpack and track their digital success instantly.

Quick Explainer

Similarweb Research Intelligence is a single source of truth for the online world. Giving any business the ability to quickly analyze the online aspects of any industry or market in an instant. It displays critical insights in a way that makes it easy to view trends, competitive performance, audience insights, growth opportunities, and more. It’s the only market research analysis tool that brings together data from desktop, mobile web, and apps to provide a complete view of the digital landscape.

Key abilities

• Competitive benchmarking
• Market research
• Company research tool
• Audience analysis
• Consumer journey tracker
• Mobile app intelligence

Freemium Version: Yes, there is a lite version of the product that provides limited data for a single user, and a single location.

Free Trial: Yes, there’s a 7-day trial available. Try it out here .

Ongoing Subscription: Yes, you can pay monthly or annually for a subscription. Different levels are available, and each package is tailored. Review pricing and plans for Similarweb here.

Like what you’ve seen so far?

See our market-leading digital research tool in action in this quick 2-minute clip.

#2 Best free market research tool: Think with Google

Most-loved feature: Find my Audience

A way to discover new audiences on YouTube based on things like habits, interests, and intended plans to purchase.

Think with Google is a suite of digital research tools that curate resources from a huge pool of data across the web. It presents them as insights that aren’t typically available elsewhere. It’s a unique way to view trends, insights, and stats. Data isn’t offered in real-time but serves more as a library of figures and facts that take the form of articles, videos, interviews, case studies, and more. In addition to being a place people can go for forward-looking perspectives and data, there are several tools designed to help marketers.

Key functions

• High-level insights into most local or national markets
• Behind the scenes look at cross-platform digital campaigns
• Consumer insights
• Deck-ready stats (not in real-time)
• A range of tools to inform marketing objectives and actions

Freemium Version: The entire suite of market intelligence tools is free.

Free Trial: As a free market research tool, no trial is needed.

Ongoing Subscription: You can subscribe to a newsletter, but not the product.

#3 Best digital research tool for content and FAQ development: Answer the Public

Most-loved feature: Search listening alerts

A pro feature that sends you weekly emails that indicate how search behaviors shift over time. It takes the specific phrase or keywords you’re tracking in the platform and updates you weekly.

Quick Explainer 

Discover the questions people are asking online about key terms, products, or services. It’s designed to help content teams and website owners develop new content ideas, and relevant FAQs that are based on the types of queries people ask online.

• Track important keywords and phrases
• Get weekly emails about changes in search behavior
• Enter any keyword to uncover relevant questions or search terms
• Folders to help organize your research

Freemium Version: Yes. You get a limited number (3) of searches per day.

Free Trial: No.

Ongoing Subscription: Yes. You can pay monthly or annually for this service. Pay-monthly fees are a flat rate of $99. Discounts are offered for yearly subscriptions.

#4 Best tool for market research surveys: SurveyMonkey

Most-loved feature: Question bank

A library of hundreds of questions, pre-written by survey methodologists.

As far as market research surveys go, it’s the leading online research tool for surveys worldwide. With plans to suit the individual through to the enterprise, it’s a feature-rich, easy-to-use platform that encompasses creation, collection, and analysis under one roof. Surveys are optimized for any device and integrate with platforms like Zoom, Salesforce, Marketo, and more.

Key functions 

• Create and send unlimited surveys, quizzes, and polls
• Pop-up online surveys
• Mobile app access to create, send and analyze surveys on-the-go
• Team collaboration function (unlocked with a team plan)
• Survey builder
• Customization and branded surveys (available with advantage or premier plans only)

Freemium Version: Yes

Free Trial: Occasionally, free trials are offered for premium plans.

Ongoing Subscription: Yes, you can pay annually or monthly. There are three different plans to choose from, ranging from $25 to $129 per month.

Helpful: Check out our blog and see 18 different ways to use market research surveys .

#5 Best online research tool for marketplaces: Similarweb Shopper Intelligence

Most-loved feature: Cross-shopping analysis

Cross-shopping analysis shows you how loyal a segment of customers is to a brand, along with what other brands they browsed or bought from. Uncover competitors and discover new partnership opportunities; these are game-changing insights if you sell on any marketplace.

Similarweb Shopper Intelligence is a type of online market research tool that helps you uncover and analyze browsing and buying behavior across marketplaces. Using its data, businesses can track category, product, and brand performance with ease. It helps ecommerce organizations to detect potential threats, unearth new product or category opportunities, discover new potential partnerships, and optimize search strategy and performance.

• Monitor consumer demand for any product, brand, or category
• Retail search strategy optimization
• Consumer behavior insights
• Track cross-shopping, loyalty, and purchase frequency
• Analyze brand awareness

Note: This solution uses a unique data methodology via multiple networks and partnerships. At the time of writing, there is no other consumer behavior insights tool for market research that offers this quality of data for marketplaces.

Freemium Version: No.

Free Trial: Yes. There is usually a 7-day trial available here .

Ongoing Subscription: The price is determined by things like the number of categories and/or domains you want to access. Each quote is customized to a client’s specific needs.

Want to know a little more?

Watch this quick clip to see the best ecommerce digital market research tool in action.

#6 Best market research tool for brand tracking: Latana

Most-loved feature: MoE (margin of error) Readings

To deliver transparency on data confidence levels, Latana’s dashboard includes a feature that allows clients to toggle-on, or toggle-off, margin of error (MoE) readings on all data points. These are highlighted using a traffic-light system of confidence (red=low confidence, orange=medium confidence, and green=high confidence). This small feature makes a big impact — it helps clients to correctly interpret the data and to visibly see quality shortcomings.

Latana is a B2C brand tracking tool that provides granular insights about online audiences. It helps organizations understand how key segments of consumers feel about brands and portrays relevant standings vs. industry rivals.

• Focus on niche consumer segments that matter to your business
• Uncover rival’s audience data and identify opportunities to grow
• Understand brand perception, and track how it changes over time
• Discover the most well-known brands in your industry
• Track rival’s brand awareness across gender, age income, location, and education
• Find out the main purchase drivers for your industry
• Infrastructure gives reach to over 6 billion smartphone users globally for representative brand opinions

I caught up with Latana’s CMO, Angeley Mullens. Here’s what she has to say about their offering.

Ongoing Subscription: Pricing for Latana isn’t available online. All packages are tailored to individual brands and their specific needs.

Enjoy 360 Visibility 24/7

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#7  Best research tool for social media listening: Hootsuite

Most-loved feature: Multi-channel insights

It’s a legacy feature, but one which makes it the best online research tool for social listening and monitoring. Having the ability to easily schedule posts, ad campaigns, and handle responses for every social media channel from within a single platform is what makes this a market-leading digital research tool.

Hootsuite continues to claim the number 1 spot on G2’s list of digital research tools for social media monitoring . It’s a tool to help you manage all aspects of business social media, across multiple channels, in a single platform. As well as being able to manage your socials, it also keeps you up-to-date with the latest trends and activities of your rival’s social media channels.

• Publish and schedule social media posts
• Measure cross-platform results
• Message management
• Social media trend analysis
• Social media ad-campaign management

Freemium Version: Yes. You can get a free version that supports 2 social accounts and 1 user.

Free Trial: Yes. A 30-day free trial is available here .

Ongoing Subscription: There are four plans; professional, team, business, and enterprise; ranging from $49-$739.

#8 Best digital research tool for prospecting: Similarweb Sales Intelligence

Most-loved feature: Insights generator tool

The insights generator shows you unique facts for your prospects and accounts; with complete visibility into their digital strategy and performance. It’s ideal for refining sales and marketing efforts while staying focused on growth.

Similarweb Sales Intelligence helps organizations find viable prospects by showing you who to reach out to, when to do it, and how to capture their attention. The lead generator tool helps you find the right prospects, and key insights help create engaging outreach emails. For sales departments, ecommerce and mar-tech sectors, this type of digital research tool can take prospecting and engagement to a completely new level; along with revenue and growth.

Key functions: 

• Lead generation and enrichment
• Digital insights for 100M+ ecommerce websites, publishers, and advertisers
• Fraud detection
• Sales engagement
• SFDC integration

Free Trial: Yes, if you would like a free trial, please request that here.

Ongoing Subscription: Prices for this digital market research tool varies depending on the package and options chosen. Grab a live demo of the product and get a tailored quote here .

Insightful : If you’re looking at market research tools for the ecommerce industry, bookmark our Ecommerce Trends and Predictions for 2023 to read later.

#9 Best market research analysis tool for data visualization: Tableau

Most-loved feature : Connects to almost any data source

As a clear market leader, and a no-brainer for larger organizations with business intelligence analytics and teams. Tableau leads the way in online research tools for data visualization. It connects to a huge range of data sources and pulls information into a highly-appealing dashboard that is designed to make it easier and faster to explore and manage data . It takes data from platforms like Similarweb, then combines it with other data sources before presenting crisp, clear, insights that have the power to shape strategies and drive key transformations.

• Lightning-fast analytics
• Smart dashboards for richer insights
• Live connection to almost any data source, with automatic updates
• Drag-and-drop style UI: easy to use

Freemium Version: No. However, students and teachers get a year’s free access to the platform.

Free Trial: Yes. You can subscribe to a free 30-day trial.

Ongoing Subscription: Most plans are offered annually, with prices ranging from $15 per month upwards. The price depends on whether you use their hosted or on-premise versions, the number of users, and the inclusion of specific plugins.

#10 Best market research tool for UX testing: Loop11

Most-loved feature: Online usability testing

This feature analyzes the usability of a website with users performing live tasks on a site. It helps you understand user behavior, and shows how and why a website is used.

Loop11 is a market research tool that provides usability testing to help organizations build better websites and products. It comes with a pack of useful features that provide both moderated and unmoderated testing, helping businesses to find the right audience to test prototypes and products. It’s designed to help you see how appealing a product is to a particular audience, determine their preferences, then build these insights into a design.

• Ability to test across multiple devices, including tablet, mobile, or desktop
• User-friendly test builder that requires no coding
• Easy-to-add surveys that collect psychographic and demographic data
• Provides useful metrics like time on task, task completion rates, and NPS
• Mapping of customer journeys during a test period

Free Trial: Yes, a 14-day trial is available here .

Ongoing Subscription: All plans come with the option to pay monthly or annually. Prices range from $199-$599 per month.

#11 Best research tool for measuring customer experience: Temper

Most-loved feature: Rating stream

See real-time feedback as customers respond to questions via website or email channels. The stream provides a detailed view of ratings, comments, locations, referrers, email addresses, and more.

Temper allows any company to find out how customers feel about their product at all times. It directly provides first-party data to a business, preventing the need to design and distribute complex surveys. It can be placed as a widget on the site or in emails, and questions are asked to gain real-time feedback from visitors and customers alike.

• Easily deploy questions across website and email channels
• Quickly spot poor experiences to identify problematic areas of a business or product
• The rating graph gives you a real-time view of results for any question asked
• Public rating wall shows how you’re performing, instilling confidence and trust
• Ratings come with open text fields to give additional context to responses
• Referrer data gives you the ability to segment feedback and relative performance
• Tracking variables let you send data with ratings, such as order numbers, user IDs, etc.
• User targeting lets you determine who sees questions and how often they see them

Freemium Version: There is no freemium version. However, their hobby plan gives you a slimmed-down version of the product and costs $12 per month.

Ongoing Subscription: Four plans are available, ranging from hobbyist to enterprise. The lowest pricing tier starts at $12 monthly, and their top-tier solution costs $199 monthly. All plans are pay-monthly, with a 60-day money-back guarantee.

#12 Best online market research tool for focus groups: Remesh

Most-loved feature: Common topics

In just a few clicks, you can view the themes and topics that are most common with your focus group across an entire session. It groups similar responses, specific phrases, and interesting responses in seconds.

Remesh facilitates live, qualitative conversations with focus groups of up to 1000 people at a time. Replicating the focus group format online delivers powerful segmentation and dynamic capabilities that speed up your time to insight and let you hold a real-time conversation at scale.

• Launch a live conversation with up to 1000 people at a time
• Organize and analyze responses in an instant
• Segment your audience based on demographic and response data
• Share visuals and text-based content with the group to get instant feedback
• The algorithm analyzes open-ended responses in real-time

Freemium Version: No

Free Trial: Yes. However, you must first book a demo with a member of their team.

Ongoing Subscription: Remesh provides custom pricing plans that can only be obtained once you’ve taken a demonstration of their platform with a member of their team.

#13 Top collaboration and documentation tool for market research: BIT.AI

Most-loved feature: Content library + smart search

While it sounds quite basic; in essence, this tool for market research professionals makes it quicker and easier to keep track, share, and store key data. Forget trawling through emails, slack, and g-docs to find files; the smart search feature helps you locate files in an instant.

A dynamic platform that helps researchers collaborate, track, share, and manage research data in a single place. This is one of the best online market research tools for those who need a place to bring together resources like websites, PDFs, articles, images, infographics, blogs, reports, videos, etc. it’s low-cost and connects to some of the most widely used tools. Being able to share multidimensional data with others, or simply keeping track of secondary market research in a single place makes it a firm favorite.

• Over 100 integrations with applications like Tableau, Miro, G-docs, Onedrive, and more
• Real-time editing and live collaboration
• Content Library
• Smart search
• Supports a huge range of content and file types

Freemium Version: Yes. Available for teams of up to 5 collaborators.

Free Trial: Yes, a free trial is available here .

Ongoing Subscription: A range of packages are available, costing between $8-$20 monthly.

Best market research tools for startups

There is another often-forgotten set of tools used for market research that are ideal for startups. If you’ve got zero budget and a little time on your hands, you can do most types of desk research for free. Sources include:

• Company reports, case studies, and whitepapers
• Research and trade associations
• Media coverage
• Internal sales or usage reports
• Academic or scientific journals
• Government and non-government agencies
• Public library records
• Competitor websites
• Educational institutions

Helpful: Check out this article about how to do market research for a startup .

Wrapping up….

With cost and time key considerations for anyone looking at tools for market research, it’s vital to choose wisely. While free market research tools are all good and well, they won’t always serve you when you’re on a deadline or require key insights on a specific competitor, market, or product.

Similarweb helps companies win in the digital world. Whatever the market, goal, or business size, its solutions are designed to help organizations understand their market and compete and beat rivals.

Take it for a test run today. Trial any Similarweb solution free for the first 7-days using this link .

Need to know more about the ROI of Similarweb? 

What are the best market research tools for secondary research?

The internet is probably the best tool for market research there is. It’s a goldmine of secondary market research data. But beware of data validity and check your information is coming from a trusted source.

What are the best market research tools for surveys?

Survey monkey is considered the best online market research tool for surveys, but key players like Typeform and Zoho follow closely behind. Budget and features usually determine the right tool for your needs.

What are the best free market research tools?

The best free tools for market research include: Answer the Public, Think with Google, Similarweb lite, SurveyMonkey’s basic plan, and Hootsuite’s free plan.

What are the best market research tools for qualitative research?

Qualitative research includes things like focus groups, open-ended surveys, case studies, and observation research. As such, the best tool for online research like this would be something like BIT.ai’s documentation and collaboration tool. Another useful tool for qualitative market research would be an online survey provider, like SurveyMonkey, Typeform, or Google Forms.

What are the best market research tools for quantitative research?

As this type of research is focused more on numbers, the best quantitative market research tools include things like Similarweb Digital Research Intelligence and Tableau. Each performs a different function but works together to collect, analyze, and present data in the most useful way possible.

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The 19 Best Market Research Tools Of 2023

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts.

Building a successful business is no easy feat, especially in a world where consumers have more options – and distractions – than ever before.

That’s why market research is essential to any business marketing plan and marketing strategy .

Market research lets you learn more about our target consumers and their behavior, spot emerging trends, uncover important data, and make informed business decisions.

But with so many target consumers out there and so many places and methods to reach them, where should you start?

In this article, we’ll cover some of the best market research tools available to you across a variety of tactics and approaches.

Let’s get started.

1. SurveyMonkey

One of the more well-known survey tools, SurveyMonkey offers a broad list of features and capabilities for creating audience surveys.

Whether you want to create your own survey or choose from one of its 250+ expert-created templates, SurveyMonkey offers a user-friendly interface that enables you to customize your surveys to your needs.

It also offers a suite of helpful features, including AI-powered knowledge to help you pose the right questions, as well as built-in reporting and analytics.

• SurveyMonkey offers a free Basic tier with unlimited surveys featuring up to 10 questions and 25 responses per survey.
• Individual plans start at $39/month with unlimited surveys and questions, and up to 15,000 responses per year.
• Team plans start at $25/user/month, starting at three users. This level also gives you unlimited surveys and questions, but offers 50,000 responses per year.

2. Typeform

Typeform is an easy-to-use tool focused on helping users create intuitive and engaging forms, surveys, quizzes, polls, and more. Its selling point is the ability to create truly conversational, beautiful forms.

With Typeform, you can create slick surveys with customizable interactive elements, such as images and videos, that encourage your audience to take action. Its focus on interactivity makes it an appealing tool for market research.

Typeform offers plenty of useful features – from conditional logic to creating dynamic surveys – that adapt based on answers to real-time data analytics and integrations with tons of popular tools, from Slack to Google Analytics.

The company even offers a standalone video tool, VideoAsk, where users can create “video forms” to prompt responses.

• Typeform offers a Free plan with unlimited typeforms and 10 responses per month.
• Paid plans start at $25/month billed annually for Basic, $50/month billed annually for Plus, and $83/month billed annually for Business.
• The company also offers an Enterprise plan.

3.  BuzzSumo

BuzzSumo is a content research and analysis tool that can help you gather some powerful market insights.

Regarding market research, BuzzSumo can help you understand the content landscape in your industry (and beyond), find out what’s resonating with your target consumers, identify influencers in your niche, and track how your content is performing vs. your competitors’.

The BuzzSumo tool analyzes articles (over 5 billion!) and social media posts across the internet to identify top-performing content. It allows you to comb through five years of data so that you can discover the right content ideas for your audience.

• 30-day free trial (no credit card required).
• Membership tiers start at $159/month billed yearly for Content Creation (individual) plan, $239/month billed yearly for PR & Comms plan, $399/month billed yearly for the Suite plan, and $999/month billed yearly for the Enterprise plan.

4. Qualaroo

Want to capture user feedback and deepen your understanding of market trends? Qualaroo might be the tool for you.

Qualaroo is a customer and user feedback tool that claims to be “10X more valuable than email surveys.” Using Qualaroo, you can add a survey to a page on your website or integrate it into your product.

The tool uses behavioral triggering to show surveys or feedback prompts in response to specific user behavior, so you know you’re targeting the right people with the most relevant questions.

Qualaroo also offers visual customization so you can get the branding right, automatic language translation, a library of survey templates, audience targeting, and IBM Watson Sentiment Analysis to help you organize your results.

• 15-day free trial (no credit card required).
• Plans start at $69/month billed annually for Essentials, $149/month billed annually for Premium, and $299+/month billed annually for Business tier.

SpyFu is a great choice if you’re looking to conduct competitive analysis as part of your market research efforts.

It allows you to effectively “spy” on your competitors by viewing their marketing strategies, advertising history, what keywords they’ve bought on Google Ads, and more – which can help you find gaps in the market and optimize your own approach.

You can feed the SpyFu tool a URL, and it will instantly show you its results for SEO topics like organic keywords, top pages, backlink analysis, total traffic, competition, and more.

Not only can SpyFu help you gain an understanding of the SEO landscape for your industry and gain a competitive advantage, but it can also tell you how hard it might be to dominate a specific niche.

• SpyFu offers paid plans starting at $16/month for Basic, $36/month for Professional, and $149/month for Team (billed annually).

Another great tool for SEO and competitive analysis, Ahrefs is a popular choice of many marketers for good reason.

Using Ahrefs, you can learn more about the search landscape of your market, discover what keywords your customers are searching for, track your competitors, and analyze content in your industry to inform your own strategies.

With its keyword and content capabilities, Ahrefs will help you find gaps and opportunities in the market so that you can improve your content, your site, and your search visibility.

• Website owners can sign up for Ahrefs Webmaster Tools for free limited access to its Site Explorer and Site Audit tools.
• Paid plans start at $83/month for Lite, $166/month for Standard, $333/month for Advanced, and $833/month for Enterprise (billed annually).

7. Delve AI

User personas are a crucial facet of an effective marketing strategy – and as such, developing them is a common step in any market research process.

Thanks to tools like Delve AI , it’s easier than ever to build user personas.

Delve AI offers a suite of persona-building tools based on your needs and the data available to you. Depending on what stage your business is in, you can generate:

• Competitor personas using Delve AI’s data.
• Social personas based on your social audience.
• Customer personas using your customer information.
• Live personas for your website based on Google Analytics data.

Beyond its multi-channel capabilities, Delve AI uses AI algorithms for accuracy in personas, offers behavioral insights, real-time updates to your personas, and more.

• The company offers a free Lite plan.
• Business plans start at $71/month for Standard, $159/month for the Growth tier, and $439/month for Pro (billed annually).
• Agency plans start at $167/month for Standard, $343/month for Growth, and $687/month for the Pro tier (billed annually).

8. Sprout Social

We don’t need to tell you about the importance of social media when it comes to connecting with your audience and driving business success. It can also play a major role where market research is concerned.

Sprout Social offers a robust suite of social media management features. Perhaps the most useful for market research are social listening features – which allow you to track market trends, industry keywords, and social conversations – and its competitor analysis capabilities.

It also provides insights into audience demographics, behavior, and interests, which you can use to inform your marketing approach.

• Free 30-day trial.
• Plans start at $249/month for Standard, $399/month for Professional, and $499/month for Advanced.
• Sprout Social also offers an Enterprise tier plan.

9. Google Trends

How can you supercharge your market research efforts? Look to search data.

Google Trends is an incredible tool that enables you to analyze real-time and historical search data to discover market trends, up-to-date consumer insights, and more.

By using this tool to access the latest information on how people search on Google, you can spot emerging interests and opportunity areas, and keep an eye on what consumers are most interested in.

It also offers location filtering so that you can see what’s trending in any given market.

10. Statista

If you’re looking for data and statistics on pretty much anything in the world of business and marketing, you might want to check out Statista.

It’s a business intelligence platform that provides “statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries.” This means that if you’re looking for specific market research insights, Statista most likely has something to fit your needs.

From in-depth reports to data visualizations and industry forecasts, Statista can give you reliable insights into what’s happening in markets around the world, and highlight market and consumer trends.

• Free Basic account available.
• Paid accounts start at $149/month for Starter and $490/month for Personal (billed annually), with more options available.

11. Qualtrics

If you’re looking for something extremely robust, Qualtrics ’ market research platform is an all-in-one, AI-powered solution for your market research needs.

It offers a suite of features and capabilities, including:

• Panel Management : Enables you to create research panels from email lists, site visitors, social followers, and more.
• On-Demand Respondents : Companies can pay for access to survey respondents that match their target demographic.
• Product Development : Get access to early feedback on your new products and services from customers.
• Purchase Behavior : Explore data on what is fueling purchase decisions among your target customers.

While it requires a more dedicated investment, Qualtrics’ software is scalable and powerful. It comes with automation and integration with many other tools, and customers have access to a support team.

• Qualtrics offers a free survey maker tool with up to 500 responses.
• For pricing details, reach out to the Qualtrics team.

It’s important to stay on top of how your customers feel about your business, services, and products – and Temper provides a super simple way to do just that.

The concept is simple: Come up with a simple question you want to ask your question, and your customers can respond by clicking a smiley face that corresponds to how they feel.

You might want to ask your customers, “How do you feel about our new product?” or “Please rate your experience with our customer support team.” With just a little bit of code, you can place a Temper widget on your webpage, in a blog post, or in an email footer and get quick feedback on audience sentiment.

• Plans start at $12/month for Hobby tier, $49/month for Pro, $89/month for Business, and $199/month for White Label.
• Temper offers a 60-day risk-free, money-back guarantee.

You’ve likely heard of the question-and-answer site Quora , but have you considered its potential as a market research tool?

Quora is an online community where real people can go to ask questions about anything they’d like, and share their experiences and opinions with others via answers.

It offers a unique opportunity for brands to conduct market research within their specific industry or area by connecting with Quora’s diverse community of consumers, professionals, and others.

Try searching Quora for topics related to your business or niche, and look at what types of conversations are trending. Or, you could ask a question yourself!

It’s a great tool for engaging your audience , keeping an eye on your competitors, and even developing new ideas for content, product development, and more.

• Quora is free to use, though it also offers separate business solutions.

14. Crunchbase

Crunchbase is a handy tool for getting a good picture of your industry landscape and how your competitors are faring.

It’s a database of companies that includes information like funding round data, investors, and financial information for each business. It also includes information such as employee headcount, leadership data, and more.

You can search Crunchbase by region or industry, allowing you to see how other companies in your niche are growing, and who is deciding to fund them. This can help you identify investment opportunities and market gaps, or even just gauge the overall health of your industry.

• Crunchbase offers a Free plan where you can preview profile pages at no cost.
• Paid options start at $29/month for Starter and $49/month for Pro (billed annually).
• An Enterprise option is also available with custom billing.

15. Google Market Finder

Another excellent market research tool from Google is Market Finder . This free, interactive tool is focused mostly on researching target markets – so you can use it to discover which markets might have the most potential for your company, monitor demand for your products or services, and more.

There are two primary features within Market Finder:

• Test your export readiness.  By providing your company’s URL and completing a short quiz, the tool will grade your “readiness” to expand into new markets abroad.
• Dive into new markets. You can take another short quiz that will suggest new market recommendations based on the information you provide, as well as external data like search volume and Google Ads.

Market Finder can also integrate with your Google Analytics data for more accurate information.

16. Semrush

Semrush is a one-stop marketing tool that can be leveraged to gain incredibly useful market research insights.

The company offers features dedicated to this type of research, such as its Market Explorer tool, which enables you to get quick information on your specific industry, conduct an analysis of market share, and benchmark your business against your competitors. You can also use the tool to analyze the potential of a new niche or market region for your business.

You might also find Semrush’s traffic analytics tool useful, as it allows you to go deeper with competitive analysis and target consumer demographics.

• Semrush offers a free account with limited capabilities.
• Paid accounts start at $108.33/month for Pro, $208.33/month for Guru, and $416.66/month for Business (billed annually).

17. Pew Research Center

While not a traditional marketing tool, the Pew Research Center is a widely known and respected resource that can be super effective when it comes to market research.

The site hosts a robust catalog of reports, surveys, and research covering everything from tech and digital media to politics, cultural trends, and more. The data is unbiased and credible, offering a unique perspective into what today’s consumers think and feel on various topics.

You can use the Pew Research Center as a tool to further hone your market research efforts, providing you with insights into the attitudes and behaviors of your target consumer, as well as the various factors that are impacting their desires and purchasing decisions.

18. Exploding Topics

We all know the saying, “I liked it before it was popular” – well, with Exploding Topics , your business can be the one to say this.

Exploding Topics helps you spot trends before they become super popular by analyzing searches, mentions, and conversations across the web to identify products, topics, and industries that are on the rise.

You can use Exploding Topics as a resource to help you predict shifts in the market and consumer interests, which can inform everything from your product design and strategy to your marketing approach.

It’s a lot like Google Trends, with some key differences; it pulls in data from a variety of sources and is focused on highlighting emerging trends before they take off.

• Exploding Topics offers a free version of its Trend Database.
• Paid tiers begin at $39/month for Entrepreneur, $99/month for Investor, and $249/month for Business (billed annually).

In today’s day and age, you can’t build a successful business without an effective website. But how can you know whether your website will resonate with your target consumer?

You can use Loop11 , a usability testing platform that helps facilitate user testing of your products.

Loop11 makes it simple to create a usability test and secure participants.

It enables you to view the user’s experience through video, audio, and screen recordings. Then, it presents you with in-depth insights and UX metrics to help you understand what’s working with your website, app, or product and what’s preventing people from converting.

• Free 14-day trial with full capabilities.
• Paid plans start at $179/month for Rapid Insights, $358/month for Pro, and $533/month for Enterprise (billed annually).

Market research is key to any business plan, no matter what industry you’re in, what stage of growth your business is at, or what customers you’re serving.

From competitive analysis to keyword research, user feedback, and more, focusing on your market research efforts will pay dividends to your business in the long run.

And while there are plenty of different ways to approach market research, these represent some of the best tools available to you – and can be a great jumping-off point for you to get started.

More Resources: 

• How To Calculate Your Total Addressable Market (TAM) For SEO
• Market Intelligence: What It Is & How To Use It
• Competitor Mapping: What Is It & How To Do It

Featured Image: LAONG/Shutterstock

Writer, digital marketer, and content strategist. Annabelle has 8+ years of experience in social marketing, copywriting, and storytelling for best-in-class ...

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The 8 free market research tools and resources you need to know.

With over 400,000 new businesses opening in the United States each month, the need for individual companies to conduct their own market research has never been more urgent.  However, conducting market research isn’t an easy task — it presents challenges to businesses of all shapes and sizes.

With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease.

Does that mean businesses with small (or non-existent) budgets are out of luck? Absolutely not.

Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

But first, some housekeeping:

What is market research?

Market research is the process of gathering and analyzing information about your customers — both current and prospective — with the intent of optimizing your business strategy.

Customer-related information that you may want to gather includes (but is not limited to):

• The goals they want to achieve
• The pain points they want to alleviate
• The income or budget that constrains them
• The products and/or services they use (a.k.a. your competitors)
• The strengths and weaknesses of the products and/or services they use

Why is market research important?

Market research is important because — if you’re thorough and open-minded — it dramatically improves your chances of long-term success. Only through market research can you uncover the insights you need to develop a product or service that (1) satisfies the demands of your prospects and (2) stands out from the competition.

For a complete overview of how conducting market research can benefit your business, here’s Market Research Defined and How to Get Started .

Cool? Cool. Let’s dive into the good stuff.

Top 4 Free Market Research Tools

For clarity, we will define a free market research tool as any tool that:

• Costs nothing, and
• Helps with the collection and/or analysis of customer-related information

Keep in mind that “customer-related information” encompasses everything from a pain point to a weakness of one of your competitors’ products.

1. Google Trends

If you want to get a sense of the level of interest in a particular product or service — as well as how that interest fluctuates over time and across regions — Google Trends is an excellent tool.

All you need to do is enter a search query and toggle with the filters. As an example, take a look at the level of interest in “office supplies'' in the U.S. over the past five years. Perhaps unsurprisingly, interest peaked in February 2020 — at the onset of the COVID-19 pandemic:

Plus, you can explore variations in interest across the 50 states, as well as related topics and queries that are surging in popularity:

The “interest by subregion” data is powerful. In Wyoming, searches for “office supplies” account for a greater percentage of all search queries than in any other state. Your average resident of Wyoming, in other words, is more interested in searching for office supplies than is your average resident of, say, Louisiana — a valuable insight for anyone who sells office supplies online.

Equally valuable is the insight that searches for “where to buy office supplies in bulk” are on the rise — potentially indicative of an emerging pain point.

2. SurveyMonkey

As some of you already know, one of the best ways to conduct market research is to ask your customers a handful of open-ended questions. You can do this for free with SurveyMonkey .

Specifically, with a free SurveyMonkey account, you can ask up to 10 questions and field up to 40 responses with each of your surveys.

Open-ended questions you may ask your customers include (but are not limited to):

• Why did you buy our product?
• What has our product helped you accomplish?
• How does our product compare to others that you’ve used in the past?

With just three questions — well under the limit of a free survey — you can learn quite a bit about your target market. If, for example, the majority of respondents say they bought your product because they were struggling to do their jobs in a cost-effective manner, that gives you a clearer picture of your prospects’ pain points and your competitors’ weaknesses .

3. Make My Persona

As you collect and analyze customer-related information, it’s a good idea to create or tweak your buyer personas : detailed profiles of the semi-fictional people for whom your product or service is designed. In the context of market research, personas are useful because they help you synthesize and comprehend the information you’re gathering.

Thanks to our friends at HubSpot, you can use a wonderful free tool called Make My Persona .

Intuitive and fun, Make My Persona is a seven-step process that walks you through the essential components of your target customer: demographic information, firmographic information, job title, pain points, and so on. And if you want to go beyond the bare essentials, you can add as many extra sections of information as you like.

Important note: Your personas should be dynamic. As you conduct further market research and learn more about your target customers, your personas should evolve accordingly.

4. WordSift

Make My Persona is appealing, in part, because it enables you to make sense of raw data — to separate the signal from the noise. The same can be said about WordSift , the final free tool we’ll be discussing today.

Built to help teachers with the instruction of vocabulary and reading comprehension, WordSift allows you to generate word clouds: images that represent the frequency with which certain words are used in a given body of text. Look what happens when I copy the introduction to this blog post and paste it into WordSift:

Instantaneously — and unsurprisingly — I can conclude that “business,” “market,” and “research” are among the most frequently used words in the introduction to this post.

What does this have to do with market research? Well, let’s say you’ve been using SurveyMonkey to ask your customers about their reasons for buying your product. One by one, if you were to copy their responses and paste them into WordSift, you’d be able to see which words your customers use most often. That’s a market research gold mine!

Top 4 Free Market Research Resources

Again, for clarity, we will define a free market research resource as any resource that:

• Helps with the collection of customer-related information

The scope of “customer-related information" remains the same  —  encompassing everything from a pain point to a weakness of one of your competitors’ products.

5. Bureau of Labor Statistics

A government organization that “measures labor market activity, working conditions, price changes, and productivity in the U.S. economy to support public and private decision-making,” the Bureau of Labor Statistics (BLS) is a wealth of information.

Because this is a blog post about market research — not an economics class — we’ll focus on BLS’ industry- and region-specific information. If you’re on the homepage and you hover over the Data Tools drop-down menu, you’ll see a hyperlink to something titled “Industry at a Glance.” Click on that, find your industry of interest, and explore the dozens of statistics that BLS has aggregated.

If, for example, you’re interested in the apparel manufacturing industry — either because you’re in the industry or you sell into it — you can see how earnings, prices, and productivity figures are changing over time.

Head back to the homepage, hover over the Subjects drop-down menu, and you’ll see a section labeled Geographic Information:

Select your region of interest, filter by state or metropolitan area (if necessary), and take a tour of BLS’ enormous library of area-specific data.

6. U.S. Census Bureau

On a mission to “serve as the [United States’] leading provider of quality data about its people and economy,” the U.S. Census Bureau is another terrific resource that costs nothing to use.

Just as we did with the BLS, we’ll focus on industry- and region-specific information. Admittedly, using the Census website to find industry-specific information is slightly more complicated than it is when using the BLS website. If you’re on the homepage and you hover over the Explore Data drop-down menu, you’ll see a hyperlink titled “Explore Data Main.”

Click on that, and you’ll be brought to the Census’ search engine. Then, click inside the search bar and select “Advanced Search.”

Underneath “Find A Filter,” type in the name of the industry you’re interested in researching. Once the search suggestions load, simply check the appropriate box and click “Search.”

From there, you’ll be able to explore thousands of data tables, maps, and whitepapers — many of them chock-full of industry-specific information that you can use to your advantage.

Finding region-specific information is a bit more straightforward. Head back to the Advanced Search engine, select “Geography” from underneath Browse Filters, and go from there:

7. Pew Research Center

A nonprofit dedicated to “inform[ing] the public about the issues, attitudes, and trends shaping the world,” the Pew Research Center is one of the most authoritative sources of information for anyone striving to make better business decisions.

Whereas the BLS and the Census are (among other things) aggregators of economic data, the Pew Research Center is a “fact tank” — an organization focused on public opinion polling, demographic research, media content analysis, and other forms of social science inquiry. 

So, although you can’t necessarily use Pew to uncover hyper-specific insights related to your industry or region, you can use it to learn more about your target audience. The best way to do this is through the Topics section of the Pew website.

Clicking that hyperlink brings you to an index of dozens of topics, ranging from Online Video to Homeownership to Democracy. Selecting any of these topics will bring you to a list of relevant content — reports, fact tanks, transcripts, and other forms of media that can date back as far as the early 1980s.

As an example, let’s say you’re developing a product or service that targets new homeowners. If you were to click on the Homeownership topic, you’d land on a list of reports like this one:

If I were you, that’s not a report I’d want to overlook!

We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.

G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.

If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”

If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:

And just like that, you’ve got access to dozens of valuable insights like this one:

Start using market research tools today!

If you try to bring a product or service to market without an understanding of your target customers, your chances of success are slim. According to the most recent State of Competitive Intelligence Report , 84% of businesses say their industry has gotten more competitive in the last three years. With the range of choices at your prospects’ fingertips growing by the day, the need for a thorough market research strategy only intensifies.

We hope you find these free market research tools and resources useful. And if you decide to make the leap to a paid solution, make sure to request a demo of Crayon — the competitive intelligence platform that enables you to track, analyze, and act on everything happening outside your businesses’ four walls.

Seeing is believing! Check out Crayon for yourself.

Related Blog Posts

Popular Posts

The 13 Best Market Research Tools

Jan 3, 2024

10 min. read

The 328 million terabytes of data we create each day can be very telling about your target audience’s preferences and buying habits. This same data can also be inaccurate and low quality, depending on the source. That’s why the market research tools you choose matter — you need to be able to get the most up-to-date insights and trust what the data is telling you.

While traditional manual methods of market research and secondary research (aka desk research or complementary research ) still have a time and place in the digital world, marketers are supplementing them with market research platforms and software that do most of the heavy lifting.

Astronomical amounts of market-related data are created at lightning speed, far outpacing our ability to consume it all. To help find, filter, sort, and make sense of all this information, we’ve chosen 13 of the best market research tools to streamline and improve the process :

Meltwater Radarly

Think with google, ubersuggest, surveymonkey, answer the public, brandmentions, heartbeat ai, u.s. census bureau.

Tip: Also take a look at the top secondary research companies out there.

A leader in AI market research tools, Radarly is Meltwater’s AI-powered market research platform that provides real-time insights into consumer preferences . This always-on consumer intelligence suite uses a combination of data science, AI, and human market research expertise to surface insights about customers based on online conversations and activities.

Most of the world’s data is unstructured ( about 90% , by some estimates), making it harder to act on and understand its significance. Radarly brings structure to the unknown by detecting patterns and understanding audience sentiments.

Also, Meltwater for market research continuously sources new information and works in real-time. This gives marketers an advantage by working with the latest data so they can make informed decisions when it matters most.

See Meltwater Radarly live in action by requesting a free tour of our platform. Simply fill out the form at the bottom of this post and we'll be in touch.

Statista offers data trends and reports on a wide range of topics and interests, from Facebook’s monthly active users to leading beer brands based on sales. In total, the market research platform spans more than 170 industries and 150 countries .

What sets this resource apart is its visualizations — all of Statista’s stats have been compiled into neat and tidy graphs that are ready to publish or share in your own reports. This makes it easy to see trends over time or gain quick insights about consumer preferences.

There’s a chart for just about anything, and they’re updated on a regular basis. In many cases, Statista will include a brief explanation of the chart’s findings and recommend related charts for further research.

Google’s status as the world’s most popular search engine makes it a great resource for market research. Google has access to billions of first-party data points based on what people are searching for online. 

For market research purposes, users can tap into Google Trends to see the popularity of searches over time. See the terms that are trending on a daily or weekly basis, or check out shopping-related trends to predict the hot new products of the season ( trend prediction ).

Google’s Market Finder can also pinpoint new markets that might be a great fit for your product or service. Learn how various markets compare to each other and how your business might fit in.

And if you’re selling physical products, you can see how sales trends might impact your business using Google’s Rising Retail Categories . Retailers use this tool often to predict hot-selling holiday items and right-size their inventory.

Attest brings old-school focus groups and surveys into the digital era with its rapid-response approach. In the past, organizing interviews and focus groups took weeks or even months. Once the research activities were finished, analysts required additional time to compile the results. No more.

With Attest, you can hear directly from consumers who fit your audience profiles, with ready-made questions and respondents at your fingertips. All responses are recorded in the Attest platform, and the market research software analyzes results and collects consumer insights on your behalf.

Users pay per response, so you can scale your market research as needed.

A popular survey tool, Typeform offers a mobile-friendly way to collect market research insights . It’s unique in that it only shows users one field at a time to limit distractions. The look and feel lend to a more casual, conversational approach, which may encourage survey takers to be more candid in their responses. (We can’t prove it, though.)

Users can create various question types, including multiple-choice questions, open-ended questions, and scale ratings. It’s intuitive and makes basic market research a breeze.

Ubersuggest, a popular k eyword research tool , also has market research capabilities packed into its user-friendly interface . That’s because keyword research is a form of market research , giving you a glimpse of what people are actively searching for online.

Let’s say you’re launching a new facial cleaning device for your beauty brand . By using Ubersuggest for keyword research, you can also uncover:

• Other brands selling facial cleaning devices
• Publications talking about facial cleaning devices
• The popularity of online searches for facial cleaning devices
• Competition for related keywords
• Questions related to the keyword “facial cleaning device”
• Cost per click to rank for the keyword via paid ads
• Search volume (and interest) over time

This is a great tool to help you see who your top competitors are online, what type of content ranks well for a keyword, and how crowded a market is for a particular product or service.

Market research doesn’t always have to be a costly, complex beast, and SurveyMonkey is a great example. This easy-to-use survey tool can create simple or in-depth surveys sent to targeted audiences for feedback. 

For example, you might have one-off questions to ask customers who made a purchase to learn more about their buying habits. Or, you might want to send longer surveys to customers to help develop a new product. No matter your use case, you can customize surveys to reach highly specific audiences and compile their answers instantly. 

SurveyMonkey also offers turnkey market research solutions, including a global panel survey, translation services, and a reporting dashboard. These services can help you reach more people and get more use from your data.

Answer the Public is a free search listening tool that compiles the questions people are asking online. These questions can serve as a starting point for new product development, product improvements, and content marketing .

This market research software uses autocomplete data from Google . When you start typing a search, Google will try to guess what you’re looking for based on what other people have searched for. You can do this manually, but it’s time-consuming and relies only on your ideas.

Answer the Public makes life easier by compiling related questions in an easy-to-understand graphic. And since the data comes from Google, market researchers can trust its reliability and quality.

Ever wonder what it is about a brand (including yours) that people love? The things that get people talking? BrandMentions can help provide some context.

Specializing in social media monitoring , BrandMentions takes the next step into showing why a particular keyword is buzzing. Type in a keyword and you’ll see recent social media posts that also contain that keyword.

You can also see the keyword’s Reach, Performance, and Number of Mentions — all of which can come in handy when you’re planning a new product launch. You can use these insights to plan your launch-related posts to generate the most buzz.

Tip: Learn more about brand monitoring , brand tracking , brand reputation measurement , about the best brand tracking software , and understand why your brand mentions are spiking .

AI market research tools like Heartbeat AI allow you to put market research on autopilot , or at least close to it. Using sentiment analysis , this market research tool recognizes themes and trends in qualitative text data.

No more poring through pages and pages of text — Heartbeat AI can quickly surface insights about how your audience feels regarding your brand or products (or your competitors). What’s more, it can turn these insights into attractive visuals for simpler understanding or sharing with other stakeholders.

Qualitative research can be more difficult to sort and analyze because it contains more variables. Unlike quantitative research, which deals with specific, measurable data, qualitative research involves the complexities of human behavior and perception. The results are subjective in nature, and it involves more work to extract their value.

Discuss aims to change the narrative with AI-powered insights . Offering video capabilities, built-in note-taking, and auto-generated highlight reels, marketers can capture the “Aha!” moments without losing efficiency.

The market research platform makes it easy to refer back to conversations and keep their audience engaged throughout the process, leading to more complete data.

One of the oldest but most trusted market research sources , the U.S. Census Bureau offers basic demographic information about U.S. citizens. This platform gives you instant insight into America’s people , including things like family sizes, income levels, and populations.

Beyond demographics, the market research platform has thousands of tables and maps to bring your research to life. You can customize your own maps and tables using any of the data available.

Another option is to find your business’s North American Industry Classification System (NAICS) code , and then filter the Tables tool to focus on your industry. This allows you to see where your industry is most popular and where it might be over- or under-saturated.

Tableau from Salesforce is a business intelligence platform that connects to all of your data sources, making it easier to connect the dots between disparate systems. It excels at transforming unstructured data into visualizations to streamline decisions.

Their goal is to democratize data and make it more accessible and user-friendly. It accomplishes its mission with a user-friendly interface, visual data transcriptions, and a community of more than a million members who share how-tos and best practices.

Make Your Market Research Tools Work for You

Online market research tools aren’t replacing the traditional survey or focus group — they’re enhancing them by providing an always-on approach to speed up results. By tapping into the wealth of data people are openly sharing online, businesses can gain more insights than ever before, on demand.

Meltwater offers some of the best tools for market research that are accurate, reliable, and easy to use. By tapping into billions of data points and analyzing them in the context of your business, you can make valuable data-driven decisions to move your company forward.

Learn more when you request a demo by filling out the form below:

Continue Reading

How To Do Market Research: Definition, Types, Methods

What Are Consumer Insights? Meaning, Examples, Strategy

Market Intelligence 101: What It Is & How To Use It

Consumer Intelligence: Definition & Examples

Secondary Research Guide: Definition, Methods, Examples

What Is Desk Research? Meaning, Methodology, Examples

Top Secondary Market Research Companies | Desk Research Companies

• Media Center
• E-Books & White Papers
• Knowledge Center

25 Useful Market Research Resources to Check Out

by Sarah Schmidt , on December 5, 2018

Look through the links below to explore a variety of useful market research resources — including tools, websites, articles, and free data.

Valuable Market Research Tools

You can find and access the research you need quickly and easily on the platforms featured below. We've included videos to explain each option.

MarketResearch.com

MarketResearch.com is your one-stop shop for ready-made market research reports. You can quickly search through thousands of reports from hundreds of top market research companies. Plus, if you have questions or want help, you can always speak to a research specialist for free. 

If you want to stretch your research budget — and you only need to locate specific data points — Profound is a great option. It’s the only comprehensive service on the web that allows you to purchase market research reports by the section. It also includes convenient search tools to help you find what you are looking for fast.

Knowledge Centers

Do you want a regular flow of new data and insights from top industry analysts? A research subscription through a Knowledge Center may be the right choice for you. The Knowledge Center makes it easy for you to create custom reports and presentations and search through an entire collection of research, rather than managing dozens of individual PDFs.

MarketResearch.com Academic

For students and faculty, MarketResearch.com is an ideal way to access the same industry-leading research that top global corporations use on a regular basis. 

Helpful Market Research Websites

In addition to MarketResearch.com, you can find expert information on many different market research websites. Explore these sties to check out recent press releases, report abstracts, blog posts, and white papers for new data and analysis.

The Freedonia Group

The Freedonia Group publishes studies on automotive, construction, energy, industry components, plastics, chemicals, packaging, security, and more.

Simba Information

Simba Information is widely recognized as the premier authority for market intelligence in the education and professional publishing industries. 

Packaged Facts

Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors for more than 50 years.

Freedonia Focus Reports

Freedonia Focus Report publishes high-level analysis in concise 20-30 page reports on a wide variety of markets and industries, from raw materials to finished manufactured goods.

Popular Market Research Articles

The MarketResearch.com blog and The Freedonia Group blog provide a steady stream of market research articles that provide practical strategies and recommendations. Here are some of the most popular articles on our sites that you may also find helpful.

• 5 Steps to Estimate Your Market Size

Conducting Market Research? Don’t Miss These 3 Critical Steps

Primary Data vs. Secondary Data: Market Research Methods

5 Key Questions for Evaluating External Secondary Data

Internet Market Research: Using Paid vs. Free Information

3 Important Business Problems That Market Research Can Solve

Research Beyond the Search Engine: 4 Reasons You Need a Trusted Source

The Strategic Value of a SWOT Analysis

5 Benefits of Market Research Reports

8 Leading Experts Share Their Top Market Research Tips for 2018

Social Media as a Research Methodology

The Top 6 Strategic Benchmarks to Measure Company Performance

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Warning: Your Company Data May Be Misleading

Was Your Corporate Library Cut? Here's How We Can Help

Free Market Research Data and Analysis

If you want more in-depth information than what can be found in an article, be sure to check out the extension collection of white papers and e-books that market research companies produce. These resources contain free market research on many different industries. We’ve included a few links below to get you started.

MarketResearch.com’s Ebooks and White Papers

Get market research insights on consumer goods, financial services, food and beverage, healthcare, technology, and more.

White Papers on Food and Beverage, Pets, & More

You can also find a wealth of information about the food companies, pet industry trends, and innovative products on the Packaged Facts resource page.

Free Resources from The Freedonia Group

The Freedonia Group has published a growing collection of white papers and ebooks, covering everything from the building envelope to off-highway equipment.

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Wound Closure Products Market Size, Share, Analysis Report

You are here.

MARKET SNAPSHOT

Major Players

• B. Braun Medical Inc.
• Baxter International Inc
• Covidienplc
• C.R. Bard Inc.

Study period:

Fastest Growing Market:

Largest Market:

• North America

REPORT DESCRIPTION

Injury is a general incident in all age groups and varies in severity. Although majority of the injuries are healed without remedy.Some accidents consisting of diabetic foot ulcers and pressure ulcers are hard to deal with. Wound closure can assist avoid contamination and may boost up recovery. Products utilized in wound closure encompass sutures, surgical staples, wound closure strips, adhesives and tissue sealants, and hemostats. The global wound closure products market report gives marketplace size estimation and forecast of main wound closure merchandise. Those products are a vital a part of any hospital and trauma center, and feature huge scope of software.

How Big is the Global Wound Closure Products Market?

The Global Wound Closure Products Market is expected to be around US$ 20.50 billion by 2028 and will grow at a CAGR of more than 6% in the given forecast period.

The major driving factors of Global Wound Closure Products Market are as follows:

• Increasing occurrence of lifestyle diseases includes diabetes and cardiovascular and related surgeries impel the demand for complicated tissue sealing alternative
• New tools products increasing wound closure products market growth

The restraining factors of Global Wound Closure Products Market are as follows:

• Need trained physicians
• High rate of sealants and glues impede efficient infiltration in low and middle income countries

The Global Wound Closure Products Market is segmented on the lines of its product type and regional. Product type is further segmented into s utures, adhesives and tissue sealants, hemostats, surgical staples and wound closure strips. Sutures are classified into absorbable sutures and non-absorbable sutures. Under adhesives and tissue sealants segmentation it covers fibrin sealants, cyanoacrylate sealants, collagen based sealants, albumin and glutaraldehyde based sealants and polymer based sealants. The Global Wound Closure Product M arket on geographic segmentation covers various regions such as North America, Europe, Asia Pacific, Latin America, Middle East and Africa. Each geography market is further segmented to provide market revenue for select countries such as the U.S., Canada, U.K. Germany, China, Japan, India, Brazil, and GCC countries.

This report provides:

1) An overview of the global market for Wound Closure Products and related technologies.

2) Analyses of global market trends, with data from 2021, estimates for 2022 and 2023, and projections of compound annual growth rates (CAGRs) through 2028.

3) Identifications of new market opportunities and targeted promotional plans for Global Wound Closure Products Market.

4) Discussion of research and development, and the demand for new products and new applications.

5) Comprehensive company profiles of major players in the industry

REPORT SCOPE: The scope of the report includes a detailed study of global and regional markets for Global Wound Closure Products Market with the reasons given for variations in the growth of the industry in certain regions.   The report covers detailed competitive outlook including the market share and company profiles of the key participants operating in the global market. Key players profiled in the report include B. Braun Medical Inc., Baxter International Inc., Biomet, Inc., Covidienplc, C.R. Bard, Inc., CryoLife, Ethicon, and Smith & Nephew plc. Company profile includes assign such as company summary, financial summary, business strategy and planning, SWOT analysis and current developments.   The Top Companies Report is intended to provide our buyers with a snapshot of the industry’s most influential players.

The Global Wound Closure Products Market has been segmented as below:

By Product type Analysis

• Absorbable Sutures
• Non-Absorbable Sutures
• Fibrin Sealants
• Cyanoacrylate Sealants
• Collagen Based Sealants
• Albumin and Glutaraldehyde Based Sealants
• Polymer Based Sealants
• Surgical Staples
• Wound Closure Strips

By Regional Analysis

• Asia-Pacific
• Rest of the World  

Reasons to Buy this Report:   1) Obtain the most up to date information available on all Global Wound Closure Products Market. 2) Identify growth segments and opportunities in the industry. 3) Facilitate decision making on the basis of strong historic and forecast of Global Wound Closure Products Market data. 4) Assess your competitor’s refining portfolio and its evolution.

Customization: We can offer you custom research reports as per client’s special requirements

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Chapter 1    INTRODUCTION       

    1.1    Key Take Aways         1.2    Report Description         1.3    Markets Covered         1.4    Stakeholders         1.5    Research Methodology             1.5.1    Market Size             1.5.2    Market Share             1.5.3    Key Data Points From Secondary Sources             1.5.4    Key Data Points From Primary Sources  

Chapter 2 Executive Summary 2.1 Market Snapshot: Global Wound Closure Products Market (2018 & 2025) 2.2 Comparative Analysis: Global Wound Closure Products Market, 2018 & 2025 (Value %)

Chapter 3 Global Wound Closure Products Market Overview 3.1 Market Dynamics      3.1.1 Drivers              3.1.1.1 Rising prevalence of lifestyle diseases such as diabetes and cardiovascular and related surgeries drive the demand for sophisticated tissue sealing alternatives             3.1.1.2 New technology products boosting wound closure products market growth      3.1.2 Restraints             3.1.2.1 Lack of trained physicians restraining market growth of advanced wound closure products             3.1.2.2 High cost of sealants and glues impeding effective penetration in low- and middle-income countries      3.1.3 Opportunities              3.1.3.1 Increasing opportunities in emerging economies 3.2 Porter’s Five Forces Analysis: Global Wound Closure Products Market      3.2.1 Bargaining Power of Suppliers      3.2.2 Bargaining Power of Buyers      3.2.3 Threat of Substitutes      3.2.4 Threat of New Entrants      3.2.5 Competitive Rivalry 3.3 Market Attractiveness Analysis      3.3.1 Market Attractiveness Analysis: Global Wound Closure Products Market, by Geography 3.4 Competitive Landscape      3.4.1 Heat Map Analysis: Global Wound Closure Products Market

Chapter 4 Global Wound Closure Products Market, by Product Type 4.1 Overview      4.1.1 Global Wound Closure Products Market Revenue, by Product Type, 2022 – 2027 (USD Million) 4.2 Sutures      4.2.1 Global Sutures Market Revenue, by Product Type, 2022 – 2027 (USD Million)      4.2.2 Absorbable Sutures              4.2.2.1 Global Absorbable Sutures Market Revenue, 2022 – 2027 (USD Million)      4.2.3 Non-absorbable Sutures              4.2.3.1 Global Non-absorbable Sutures Market Revenue, 2022 – 2027 (USD Million) 4.3 Surgical Staples      4.3.1 Global Surgical Staples Market Revenue,2022 – 2027 (USD Million) 4.4 Wound Closure Strips      4.4.1 Global Wound Closure Strips Market Revenue, 2022 – 2027 (USD Million) 4.5 Adhesives and Tissue Sealants      4.5.1 Global Adhesives and Tissue Sealants Market Revenue, by Product Type, 2022 – 2027 (USD Million)      4.5.2 Fibrin Sealants              4.5.2.1 Global Fibrin Sealants Market Revenue, 2022 – 2027 (USD Million)      4.5.3 Collagen-based Sealants              4.5.3.1 Global Collagen Based Sealants Market Revenue, 2022 – 2027 (USD Million)      4.5.4 Cyanoacrylate Based Sealants              4.5.4.1 Global Cyanoacrylate Based Sealants Market Revenue, 2022 – 2027 (USD Million)      4.5.5 Albumin and Glutaraldehyde Based Sealants              4.5.5.1 Global Albumin and Glutaraldehyde Based Sealants Market Revenue, 2022 – 2027 (USD Million)      4.5.6 Synthetic Polymer-based Sealants              4.5.6.1 Global Synthetic Polymer Based Sealants Market Revenue, 2022 – 2027 (USD Million) 4.6 Hemostats (Surgical Hemostats, Hemostatic Dressings and Bandages)      4.6.1 Global Hemostats (Surgical Hemostats, hemostatic Dressing and Bandages) Market Revenue, 2015 – 2025 (USD Million)

Chapter 5 Global Wound Closure Products Market, by Geography 5.1 Overview      5.1.1 Global Wound Closure Products Market Revenue, by Geography, 2022 – 2027 (USD Million) 5.2 North America      5.2.1 North America Wound Closure Products Market Revenue, by Country, 2022 – 2027 (USD Million) 5.3 Europe      5.3.1 Europe Wound Closure Products Market Revenue, by Country, 2022 – 2027 (USD Million) 5.4 Asia Pacific      5.4.1 Asia Pacific Wound Closure Products Market Revenue, by Country, 2022 – 2027 (USD Million) 5.5 Latin America      5.5.1 Latin America Wound Closure Products Market Revenue, by Country, 2022 – 2027 (USD Million) 5.6 Rest of the World      5.6.1 Rest of the World Wound Closure Products Market Revenue, 2022 – 2027 (USD Million)

Chapter 6 Recommendations 6.1 Focus on product branding through physician training 6.2 Research and development for product development

Chapter 7 Company Profiles 7.1 3M Health Care      7.1.1 Company Overview      7.1.2 Financial Overview      7.1.3 Product Portfolio      7.1.4 Business Strategies      7.1.5 Recent Developments 7.2 ArthroCare Corporation      7.2.1 Company Profile      7.2.2 Financial Overview      7.2.3 Product Portfolio      7.2.4 Business Strategies      7.2.5 Recent Developments      7.3 B. Braun Melsungen AG      7.3.1 Company Overview      7.3.2 Financial Overview      7.3.3 Product Portfolio      7.3.4 Business Strategies      7.3.5 Recent Developments 7.4 Biomet, Inc.      7.4.1 Company Overview      7.4.2 Financial Overview      7.4.3 Product Portfolio      7.4.4 Business Strategies      7.4.5 Recent Development 7.5 Covidien plc      7.5.1 Company Overview      7.5.2 Financial Overview      7.5.3 Product Portfolio      7.5.4 Business Strategies      7.5.5 Recent Developments 7.6 Derma Sciences, Inc.      7.6.1 Company Overview      7.6.2 Financial Overview      7.6.3 Product portfolio      7.6.4 Business Strategies      7.6.5 Recent Developments 7.7 Ethicon, Inc.      7.7.1 Company Overview      7.7.2 Financial Overview      7.7.3 Product Portfolio      7.7.4 Business Strategies      7.7.5 Recent Developments 7.8 Kinetic Concepts, Inc.      7.8.1 Company Overview      7.8.2 Financial Overview      7.8.3 Product Portfolio      7.8.4 Business Strategies      7.8.5 Recent Developments 7.9 Medline Industries, Inc.      7.9.1 Company Overview      7.9.2 Financial Overview      7.9.3 Product Portfolio      7.9.4 Business Strategies      7.9.5 Recent Developments 7.10 Smith & Nephew plc      7.10.1 Company Overview      7.10.2 Financial Overview      7.10.3 Product Portfolio      7.10.4 Business Strategies      7.10.5 Recent Development

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Improving LCOE of PV-driven hydrogen via reciprocating engines

UNSW scientists have suggested to use dual-fuel reciprocating engines for adding gas-to-power operations in large scale production of hydrogen based on PV power. The preliminary findings of their research show that the proposed system is still achieving a too high LCOE for commercial maturity. Decreasing electrolyzer costs, policy interventions and changing energy market dynamics, however, may more than halve the LCOE values in the future.

• Utility Scale Storage

Ray-traced image of a reciprocating engine

Image: Wapcaplet, Wikimedia Commons

A group of scientists at the University of New South Wales in Australia has investigated the technical and economic feasibility of relying on hydrogen-fueled reciprocating engines for using PV-powered hydrogen in both gas-to-power and power-to-gas operations.

Reciprocating engines are engines that use one or more pistons to convert pressure into rotational motion. They convert the heat and pressure released during the combustion of a fuel mixed with air into mechanical energy.

The proposed solution was conceived to reduce the levelized cost of energy (LCOE) of hydrogen generation powered by large-scale PV. “The cost of reciprocating engine is not expected to decline moving forward as it is a relatively mature technology,” the research's lead author, Shaun Chan, told pv magazine . “The viability of the proposed configuration will depend on electrolyzer costs.”

In the study “ Evaluating the techno-economic feasibility of hydrogen-fuelled reciprocating engines for renewable base-load power generation ,” published in Energy Conversion and Management , the research group said the system includes a 180 MW large scale PV facility, a 93 MW proton exchange membrane (PEM) electrolyzer, a 4 MW compressor, and a 29-ton pressurized hydrogen storage unit for power-to-gas conversion, as well as a 10 MW hydrogen-fuelled reciprocating generator based on hydrogen-diesel dual direct-injection (H 2 DDI) technology for gas-to-power operation.

The power-to-gas storage unit operates with the surplus power provided by the solar farm, while the gas-to-power unit is used to convert the stored hydrogen into electricity when there is limited availability of electricity in the market. “The produced hydrogen can either be sold to the market and blended into the existing natural gas pipeline or stored for later use when power generation from the PV is insufficient, such as during night time or adverse weather conditions,” the scientists explained.

Image: UNSW, Energy Conversion and Management, Creative Commons License CC BY 4.0

The researchers specified that diesel is used as both an ignition source and an additional energy source, with the H 2 DDI technology being able to gauge variable proportions of hydrogen and diesel to produce power based on available fuel reserves. They also explained that a rise in the hydrogen energy fraction was found to result in a higher LCOE.

The techno-economic analysis showed that the proposed system configuration has the potential to achieve an LCOE of $335.52/MWh and minimal CO2 emissions of 78 kg/MWh. For comparison, the current average LCOE of New South Wales is half of this value. The system was also found to enhance sustained grid supply by increasing diesel consumption without a substantial increase in the LCOE.

Popular content

Despite these initial findings reveal the proposed technology has a long way to go before reaching commercial maturity, the research team is convinced that the adaptability of the system will make it compete with alternative technological approaches.

With this in mind, the academics conducted a series of technical and economic evaluations considering prospected energy prices, possible policy improvements, technology advancements, and grid enhancements. Through this analysis, they found that the system may achieve optimized LCOE values of $138.76/MWh and $148.91/MWh for the engine and PEM fuel cell systems, respectively.

“Sensitivity analysis revealed that the LCOE was most sensitive to the discount rate, with a 2% variation leading to a 27%–30% change,” they further explained. “Conversely, 5% fluctuations in diesel fuel, hydrogen wholesale, and large-scale generation certificate (LGC) trade prices had a minimal impact due to the system’s optimized and unaltered size within the tested ranges.”

They also specified that the described landscape may be significantly altered by breakthroughs in renewable energy and energy storage technologies in the future. “The economic feasibility of the technology can be significantly influenced by future government policies and regulations related to carbon pricing mechanisms, renewable energy targets, and support programs for clean technologies,” they added.

This content is protected by copyright and may not be reused. If you want to cooperate with us and would like to reuse some of our content, please contact: editors@pv-magazine.com .

Emiliano Bellini

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