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How to Present a Landscape Design: 7 Killer Sales Presentation Tips

Your client’s first impression of you normally comes from your design presentation.

So you’ll want to wow them with your ideas, understanding of their visions and personalized approach. But it can be difficult to know how to present a landscape design this way, if you’re new to the presentation process.

To help you hone your skills, here are seven swimming pool and landscape sales presentation tips.

1. Be Prepared

You’ll need to prepare for the presentation at least one day before the meeting. That will help eliminate stress and give you the confidence you’ll need to discuss the project.

Try running through your landscape sales presentation with an employee, friend, family member or by yourself. This will make you more comfortable talking about the design and also help you brainstorm questions the customers might have. You want to make the most of your time with the prospect, so know what you want to say.

Plus, doing a test run of the landscape design presentation will help you remember all of the materials you need to bring with you. We get desperate calls every week from our designer clients saying they arrived at the presentation but forgot a file or didn’t register their landscape design software. Don’t let that happen to you.

You’ll want to confirm your presentation appointment with the client the day before. That way, you can make sure you don’t drive to their house for nothing.

Also, make sure all of the decision makers are present for the meeting. If they aren’t, one will be left trying to sell your services to the other, instead of hearing the information straight from you.

Another important component when considering how to present a landscape design is incorporating exactly what the potential clients have told you in initial conversations.

Then, use those words when you present your plans. They will resonate with your client and help them connect to the space on a subconscious level.

You’ll give them confidence that you really understand their vision — and also know how to turn it into reality.

2. Bring the Outdoors In

Starting the meeting inside will help you keep the client more focused on the landscape or swimming pool design, instead of jumping from one area to the next outside . Plus, they’ll spend more time inside looking at the yard, which will help them see the views they’ll have of their new space.

While inside, use our 3D landscape design software to show them the design. You can actually show clients views of the pool and landscape from inside their home with our software. Don’t miss the opportunity to sell your ideas from the most important vantage point.

Once you’ve painted a picture of what the space can become from within, take them outside to cover more of the specifics.

3. Take a Different Approach

You can use a 24- by 36-inch foam board with binder clips, which will cost less than $10. That way, you can walk around the yard holding the display without continually asking them to hold one end of the plans while you point to features. Plus, it will be easier to look at inside on a flat surface.

Or you can bring a plan reduced to 8 ½ by 11 inches and then take notes or mark changes on it.

Another option that’s popular with our designers is to bring a tablet to show clients past project photos. You can flip through images as you walk around the property. Make sure the project photos you take with your smartphone and show to prospects will really wow them.

4. Bring Ideas — Not Things

The details are important, but first you need to focus on showing the client the bigger picture.

Start by selling them on how and why they’ll use the space, and explain the reason you designed it the way you did. You want to tell a story with the design, so take them through the different experiences they’ll have in the space.

Present a more conceptual plan at first, and get into the specifics later — such as tile colors and paving choices. You can do this back inside the house on the landscape design software or during a second appointment. Giving the homeowner the opportunity to pick materials, or something as simple as the color of the flowers under the kitchen window, builds a sense of ownership with the client.

5. Cover the Basics

Looking at 2D plans from a bird’s eye view can be difficult for someone not familiar with reading these types of plans. Instead, turn your 2D plans into a 3D landscape sales presentation and interactively let them explore the future space. It will be easier for the client to understand and visualize the space — which will increase your chances of selling the design.

Encourage them to ask questions as you go through the landscape sales presentation, instead of waiting until you’re finished.

6. Make It Personal

Start by incorporating personal elements like pets, vehicles, furniture and even people in the design.

With our professional landscape design software, VizTerra and Pool Studio , you can include the family dog lounging near the pool, children playing under a waterfall or a group of people relaxing next to a fire feature. Not only will it help them connect with the space, but it also will show them how they can use their outdoor living space.

Up that wow factor and level of personalization by creating a video design for the customer using our pool and landscaping software. With videos, you can create designs with movement, sound and personal touches in a few minutes. Videos are also a great tool for presenting a landscape design to a remote client.

7. Create Impressive Designs

That’s why it’s so important to go with the best landscape design software.

When you are determining how to present a landscape design, give our 3D landscape software a try, and let us know what you think. You can demo our outdoor living design software VizTerra and Pool Studio for free.

About the author: Noah Nehlich

Noah Nehlich is the founder of Structure Studios. As an entrepreneur, investor, and tech company enthusiast, he’s into everything 3D. With two decades of experience building the design software that pool and landscape designers use, Noah’s goal is to improve lives through 3D experiences.

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How to Create a Successful Architecture Presentation Board

• Updated: December 31, 2023

Architecture is as much about effective communication as it is about innovative design. At the heart of this communicative process lies the architecture presentation board, a tool quintessential for architects to convey their vision, ideas, and concepts.

These boards are more than mere visual aids; they are the narrative bridge between an architect’s imaginative conception and the practical world where these ideas may take shape. They are not just a requirement for academic submissions or professional proposals but are a fundamental aspect of the architectural design process.

They serve as a canvas where ideas are visualized, concepts are explained, and designs are brought to life for various audiences, be it clients, peers, competition judges, or the general public.

Understanding how to effectively create and present these boards is crucial, as a well-crafted presentation not only showcases a finished scheme but also reflects the thought process, attention to detail, and the authors ability to communicate complex ideas succinctly and visually.

What are architecture presentation boards used for?

Architecture presentation boards serve several different purposes:

• Students use them to present work to their professors and peers.
• Professionals use them to present designs to clients, committees, shareholders, and exhibitions.
• They may be a means to win a commission, or they may help to take a project into the next stage. 

What is the purpose of an architecture presentation board?

Architecture presentation boards are a tool to showcase your work. They are a way to draw your viewers into your design process and methods, providing an overall summary and vision for the project. You are communicating your design and showcasing your artistic skills, and your sense as a designer. 

Every successful project has a central concept, a “big picture” theme that gives it purpose. When you look at your project, what is that big idea?

As it is central to your whole project, this will guide you as you prioritize your work and determine the flow of your ideas. The primary purpose of your project is to communicate this central concept in the best way possible.  

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How do you layout an architecture presentation board, 01 – structure/order.

Before you begin laying out your presentation board, think about the main points you want to convey. From there, determine what images and graphics will best represent those ideas. Gather all of the information you will need, making a note of what graphics and text you will need to communicate your ideas.

Remember, you are essentially telling a story, so pay close attention to the flow of the narrative as you arrange your elements. Consider the beginning, middle, and end of the story you want to tell.

Depending on the guidelines you are given, you may present your boards side-by-side, as separate boards presented in a sequence, or as one big poster. If no strict parameters are in place, figure out what structure and layout will tell your story the best. While a series of boards will logically convey your story, one big board is often the easiest option.

02 – Orientation

Will your presentation board be oriented in portrait or landscape? Sometimes you will get to make that call, but many times it will be determined for you by your director, client, or professor. Make sure you know beforehand what the parameters are.

If you get to choose, give it some careful thought. Which orientation will give your graphics the room they need to be the most impactful? Which orientation gives your whole project a natural flow for your narrative? 

03 – Size

Much like orientation, you may or may not get to decide what size your presentation boards will be. You will often have restrictions that limit you to a specific board size and a certain number of boards.

Make sure you know your limitations before you start working on your layout. Your boards should all be the same size to achieve continuity.

You can use a combination of different sizes to produce a board of equivalent size. For example, a combination of two A1  boards will add up to an A0 board. 

04 – Layout

The most common way to organize your layout is by using a grid. Using a grid will help keep the boards in your project consistent.

If you are using InDesign , you can achieve this uniformity by creating a master page that acts as a template for your whole project.

Templates are useful because they can save you a great deal of time, and they ensure uniformity throughout your project. Your grid should include spaces for titles, numbering, your name, and any other information that will repeat on each board.

Before you start laying out your actual boards, sketch out various configurations so you can determine what will work best. You can do a small-scale sketch to get the basic idea of the flow of each board. This allows you to change the arrangement of the elements before you commit to anything on your boards.

You can do this initial phase using software or sketching it out on paper.

After you have determined what type of layout you want to use, estimate how much space you will need for each element on the page. Each graphic needs to be large enough to have an impact. Determine how much space you would like to leave in between each graphic.

Use equal spacing throughout your project to create continuity. Here is an excellent tutorial on planning your layout using Indesign:

The layout of each board should show the relationship between all of the elements. It should be clear to read and follow a logical left-to-right and top-to-bottom progression.

Imagine a viewer looking at your presentation. What do you want them to see first? What is the best way to make them understand your project? Does your layout achieve this?

You should also pay attention to the relationship between each board. Is there a logical progression from one board to the next? Does the sequence make sense? If you will not display the boards in a configuration that makes them all visible at once, make sure you number them, so your viewers follow the correct sequence.

Don’t feel the need to fill every square inch of your presentation board. Leave enough space so that it doesn’t look too busy or cluttered. On the other hand, don’t leave too much space either, or it will look like you didn’t finish the board, didn’t have enough material for the board, or that you didn’t work very hard.

05 – Visual Hierarchy

Some of your images need to garner more attention than others. Consider all of the graphics and text you will be using. Which images are central to your main idea?

The images that are essential for communicating your vision should take up more space in the grid. You should have an image that people can see from a distance and other images that they can see from up close. This creates a visual hierarchy.

What is the most important aspect of your project? Make that the element people can see from a distance. There are ways to accomplish this in addition to making it the largest element on the board. For example, you can use color to draw the viewer’s eye to a particular graphic, especially if the rest of the board is monochromatic.

06 – Background

The background of your presentation board should be simple. This allows the viewer to see all of the elements without the distraction of a busy background. You don’t want anything to detract from the critical details of the board. Your graphics and text should be the primary focus; don’t use bold colors or textures that will detract from that.

A white, or even light gray, background will make your graphics and text stand out. It will give your presentation a professional look that isn’t too busy. You can use other colors if they help convey your central concept; just make sure the background is plain enough that the viewer focuses on the design, not the background.

Be very selective when using a black background, as it may make the text harder to read, and your graphics may not stand out as much as you would like them to.

Whatever color you choose for your background, use it to your advantage.  Effective use of negative space can make your design look clean and professional.

07 – Color Scheme

Many professionals and students stick with black, white, and gray for presentation boards. While this can give your boards a professional look, don’t be afraid to add a pop of color. While sticking with greyscale may seem like a safe choice, there is a risk of blacks and greys making your design seem cold and lifeless.

Think about ways you can use color to bring life to your design. You may opt to add just one color, such as green for landscaping, to provide contrast to an otherwise monochromatic presentation. You could also bring in an additional color to represent a particular building material (brick, glass, wood, etc.).

You can also choose a brighter, more eye-catching color, such as yellow or orange, as a feature in your diagrams . Whatever you choose, use the same color across all of your boards to maintain a consistent flow.

If color is one of the main focuses of your project, or if there are details that you cannot adequately represent in greyscale, then you should feel free to delve deeper into the world of color. Don’t limit yourself to merely an accent color in this case, but don’t take it too far and make the mistake of overusing color to the point where it is a distraction.

08 – Font

All of the text throughout your project should be in one font. Don’t use font style as an avenue for creativity; it is more important to make sure the font style and size produce a readable, consistent product.

Sans serif fonts, such as Helvetica or Futura, will give your presentation a clean, minimalist look.

Avoid script or handwriting fonts, as they will not give your boards a clean, professional look. Keep the color of your font dark (black or dark grey work well) to provide contrast to a light background.

Whichever font you select, make sure the style and size are readable for your viewers before you finalize your boards. The best way to do this is to print out your text on an A3 paper, pin it up somewhere, and stand back to see how it will look when it is displayed.

A full breakdown, list, and description of the most popular fonts for architecture can be found here .

09 – Title

The most common placement for a title bar is the top left since your board will most likely follow a left-to-right and top-to-bottom progression. Many successful and professional-looking boards have titles at the top right, at the bottom, or somewhere in the middle.

Choose the position that makes the most sense for your project. As with other design decisions, make sure it does not distract the viewer from seeing the big picture.  

Make sure the title placement is consistent from board to board. This consistency will be both visually appealing and professional.

10 – Text

Keep your explanations concise. People are not going to spend much time reading lengthy descriptions, so only include relevant information and keep it short. Remember that your text boxes are part of your visual hierarchy, so utilize the size and alignment to complement your graphics. Consider the various ways you can align the text within the text box. What flows best? What is pleasing to the eye?

Aside from your title, do not use all capitals in your text. Your work will look more professional and be easier to read if you stick with the standard rules of capitalization.

Whenever possible, use a graphic or a sketch, rather than an explanation, to portray an idea. Since this is a graphic presentation, you want your graphics to tell the story, not your text. Include a concise statement that highlights the features of your design. This is basically your sales pitch; lengthy explanations will make you lose your audience.

11 – Image Selection

The selection of images is a critical part of putting your presentation board together. The graphics you choose can make or break your entire design presentation.

You want to select the images that best convey the important details of your project. If you use too many images, your presentation may appear cluttered and confusing. If you use too few images, it may look like you did not put much effort into your presentation.

Over the course of your project, you have generated countless sketches, renderings, models, and drawings. Resist the temptation to include everything just to show how hard you worked. Keep your big picture in mind and determine which images will directly show or best support that idea.

12 – Models

On occasion, a physical model, or even several models showing different aspects of your design, may be required for your presentation board. This is an additional means of communicating your vision to your viewers.

There are several materials you can choose for your model. Card and cardboard are inexpensive and come in various weights, finishes, and colors.

Foam board is also available in various widths and thicknesses. It is generally white, but it also comes in other colors. It is very lightweight and sturdy, making it an ideal material for your presentation board.

Balsawood is another good option. It is easy to work with and comes in varying weights. The material you choose will depend on the look you are trying to achieve as well as how much weight you can adhere to your presentation board.  

Your model pieces can be cut by hand with tools such as an X-Acto knife or a scalpel. If you have access to a laser cutter, it will save you some time and give you more precision.

13 – Time Constraints

Give yourself enough time to produce a well-thought-out, effective, visually appealing presentation. You spent a considerable amount of time on your design; it would be a shame to rush through your presentation boards. Give each part of the process enough attention so that your final product really showcases and highlights your talent and hard work. 

Time management is critical when working on a big project like this. It can seem overwhelming at first, so split the project into smaller sub-tasks to make it more manageable. Give yourself a deadline for each of those smaller tasks. Make a schedule that shows which tasks you will accomplish each day. Make sure you leave yourself a little wiggle room in case anything unexpected comes up.

What should be included in an architecture presentation board?

Unless you receive explicit instructions regarding what to include in your presentation boards, it is up to you which elements make the cut. When you are deciding what elements to incorporate into your project, reflect on what will best explain your design.

When someone completely unfamiliar with your project is looking at your boards, what do you want them to see?

When deciding what text to include in your project, make sure you include an introduction, your design brief, and any applicable precedents. In addition, you will want to include concise textual explanations as needed throughout your presentation.

For your graphic representations, you want to include the basics: elevations, floor plans, and sections. You can represent these with 3d drawings, perspectives, or renders.  You may also include some key features of your design that make it unique, and in addition to highlighting the finished product, select elements that show your concept and design development.

Some additional tips:

• When choosing a perspective view, select one that highlights the best aspects of your design. This graphic is usually the most prominent picture on the presentation board. The hero image!
• You will want to include at least two different elevation views so your viewers can get a sense of the bigger picture.
• Don’t be afraid to include sketches. If you include some sketches that show the progression from a simple idea to the final product, you can communicate your vision as well as your process.

When you are adding all of these elements to your presentation board, make sure each graphic representation of the plan has the same orientation. If one picture has north pointed in one direction and another picture has north pointed in a different direction, it can be disorienting for the viewer.

Likewise, each graphic should use the same scale unless there is one picture that is bigger than the others for the purpose of visual hierarchy.

There is one obvious detail that you may inadvertently overlook. Make sure your name is on your presentation board. If you have more than one board, put your name on each one. The name is in the bottom right-hand corner, but it can also appear in the title bar.

Types of Architectural Presentation Boards

Organizing your architectural presentation sheets into specific categories can be a very effective way to present your projects. There are several types of architectural presentation boards, and the following tips can help you present your project at different stages:

C onceptual board

Concept sheets are a type of presentation board that showcase your initial ideas and approach to a project. They typically include information about the concept behind the project and how design decisions were made. It is important to submit concept sheets before presenting your architectural drawings and renderings.

When creating concept sheets, you may want to include conceptual collages and diagrams to help explain your ideas to the audience. These can be created using 3D modeling software or programs like Adobe Photoshop or Illustrator. The goal of concept sheets is to clearly and simply present the various stages of your project to the review panel.

Site a nalysis board

Before beginning a project, architects perform thorough analyses to determine the needs, conditions, and limitations of the site. This analysis serves as the foundation for the concept development. Site analysis boards may include site analysis, urban scale analysis, sociocultural analysis, analysis of physical conditions, and environmental analysis.

It is important to conduct extensive research and present your findings in a clear and organized way, as analysis boards can help reinforce the concepts presented in your architectural drawings.

It is also important to keep in mind that the jury members may have difficulty understanding analysis presented alongside the architectural drawings.

Technical / Detail Board

Technical drawings are a crucial aspect of architectural projects, as they help to depict the structural elements of a design and guide the construction process. It is important to present technical drawings in a clear and organized manner, particularly in application projects and student projects.

Technical drawing boards should typically include a master plan at a scale of 1/5000 or 1/1000, as well as site plans and floor plans at a scale of 1/500, and sections and elevations at a scale of 1/200. Detail drawings, including system sections and details at scales of 1/20, 1/10, and 1/5, should also be included on the technical drawing boards.

These drawings will help to provide a more complete understanding of the project to the review panel.

Professional Boards

While student projects and competition entries are evaluated by a panel of judges, in professional practice, the client serves as the “jury” for your work. Instead of preparing presentation boards in the same way you would for school or competition projects, it is important to create presentations that will appeal to clients.

The most important factor for most clients is the design of the living space, so it can be helpful to focus on renderings and plain plans rather than technical drawings. The visual appeal of your presentation boards, including the color scheme and atmosphere in the renderings, as well as your ability to effectively present and explain your ideas to the client, will also be important factors in their evaluation of your work.

Programs, Software, and Tools

There are several software applications you can use to build your presentation board. Choose one that you are already familiar with, so you aren’t trying to learn new software while you are doing your layout. That is an added stressor that you just don’t need!

InDesign, Illustrator, and Photoshop are excellent programs, but if you need something a bit more simple, Microsoft Word, Pages, Powerpoint, or Keynote will also work. 

InDesign was designed for making presentations. AutoCAD was designed for constructing plans. Photoshop was designed for editing raster images. Illustrator was designed for creating vector art. While some people are able to make their whole presentation using Illustrator, Photoshop, or even PowerPoint, it makes more sense to use each piece of software in a way that takes advantage of its strengths.

You can import files from AutoCAD, Photoshop, and Illustrator into InDesign and take advantage of the strengths of each application.

Before you delve into your own presentation board, do some research. Look online for examples and make a note of the elements you like. Combine that inspiration with your creativity to produce a stunning presentation. 

Here are some websites you can use for inspiration:

The President’s Medals Winners

Pinterest – Architectural Presentation Boards

World Architecture Students Community – Presentation Boards

FAQ’s about architecture presentation boards

How do you present an architecture presentation.

Here are some general guidelines for presenting an architecture presentation:

• Define your objective : Clearly define the purpose of your presentation and the main ideas or arguments you want to convey.
• Organize your material : Gather and organize your material in a logical and coherent manner that supports your objectives. This may include drawings, images, models, diagrams, and text.
• Create a clear and visually appealing layout : Use a layout that is easy to follow and that effectively presents your material. Consider using contrast, hierarchy, and balance to guide the viewer’s eye.
• Practice your presentation : Practice your presentation to ensure that you are comfortable with your material and can deliver it in a clear and confident manner.
• Use visual aids effectively : Use visual aids such as slides, drawings, and models to supplement your presentation and help illustrate your points. Avoid overloading the viewer with too much information and focus on presenting the most important ideas.
• Engage your audience : Engage your audience by using a variety of presentation techniques, such as asking questions, using storytelling, and using interactive elements.
• Conclude with a summary : Recap the main points of your presentation and conclude with a clear and concise summary.

Why do architects use presentation boards?

As explained above, architecture presentation boards are commonly used by architects and designers to visually communicate their ideas and designs.

Presentation boards typically consist of a series of large format panels that can be mounted on a wall or a stand. These panels can be used to display a variety of materials, such as drawings, images, models, diagrams, and text.

Presentation boards are an effective way to present a comprehensive overview of a project or design concept, and they can be used to showcase the key features and characteristics of a project.

They are often used in design reviews, presentations, exhibitions, and competitions , and can be a useful tool for architects and designers to communicate their ideas to a variety of audiences, including clients, stakeholders, and reviewers.

Presentation boards can be customized to suit the specific needs of the project and can be designed to effectively convey the key ideas and concepts of the design, enabling architects and designers to effectively present and showcase their work in a clear and visually appealing manner.

To Sum Up…

Even the most exceptional design concept can appear uninspired if you do not present it well.

You have spent weeks, maybe even months, on your design. Don’t sell yourself short by not communicating your vision well. The professional, creative, and aesthetic quality of your presentation will affect how your work is received.

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Free Project Boards Templates Pack | 20 Inspirations

Competitions.Archi in collaboration with winners of architecture competitions launched in previous years prepared Project Boards Template Pack . It is a set of 20 free panels templates of awarded projects in PhotoShop and InDesign formats. Here you can find 20 Inspirations for your presentation board, which are easy to transform and edit. They grabbed attention of the jury panels once, so they will do it again, for sure!

It is very important to have stand-out architecture boards during your final presentations at the universitiy as well as while submitting your competitions entries. Competitions.Archi realized that composing the representation boards is sometimes very demanding and is trying to help all students by offering free inspirations for their designs. Project Boards Template Pack is a wide range of presentation boards layouts, which look extraordinary and will help you to achieve the brilliant final result.

What is inside?

There are 20 layout examples inside the Project Boards Template Pack. They were prepared on the base of the best competitions entries and now available as editable   20 Photoshop and 20 InDesign files completely free. There are 10 landscape and 10 portrait layouts as well. Every template can be adjust to your design. Nevertheless, if you need inspiration, there is always an example how final presentation board may look like, which can be found in Tables of Contents. There are also short instructions how effectively use .psd and .indd files and videos showing how the templates can be transformed into a recognizable representation boards, by using drag-and-drop tools and smart objects . All files are prepared to be used very intuitive even for the beginners in graphics software.

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Consistency in presentation boards.

• Presentation Boards should all be the same size and orientation (landscape/portrait)
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DI Standards

Di presentation board requirements.

The front of each board must be labeled with the name of the student(s) and with the year and semester completed.

Each board should measure 16 x 20 inches, 20 x 30 inches, or 24 x 36 inches.

• DI Design Project/Presentation Guidelines and Standards Provides standards for presentation boards and attire, and defines terms such as design concept, concept statement, design program, and evidence-based design

When your instructor doesn’t care  how  you cite as long as you  do  cite, make sure to include the information someone would need to find your source on their own. A citation for a web page might look like this:

“Daylighting” by Gregg D. Ander. Whole Building Design Guide.  http://www.wbdg.org/resources/daylighting .

Cite It Where You Use It

Every time you use a quotation, a piece of information, or an image from another source,  cite the source right where you use it , whether it’s on your project board or in your paper, job book or presentation.

Include enough information to allow your audience to figure out which source (from your complete list at the end) you’re citing. For example, if you use the web page in the example above, the citation on your board or presentation slide might be  “Daylighting."

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Successful Architectural Presentation Boards #4

• by Elif Ayse Fidanci
• 20 April 2023

Architectural presentation boards are an essential tool for communicating design ideas and concepts to clients, stakeholders, and other members of the design team. A well-designed presentation board can effectively convey the design intent, key features, and benefits of a building or project in a visually compelling and accessible way. It can also provide an opportunity for architects to showcase their creativity, innovation, and expertise, and to build trust and credibility with clients and stakeholders.

Presentation boards require students to organize information, select appropriate images and graphics, and create a coherent and persuasive narrative. These skills are fundamental to the practice of architecture and are essential for creating successful designs. Through the process of creating presentation boards, students learn how to effectively convey their ideas and visually communicate their design intent.

Like in this example, architectural presentation boards that incorporate soft colors and geometric forms can be highly effective in communicating a project’s design intent and creating an emotional connection with viewers. This can be especially effective in a crowded design competition or exhibition, where a presentation board that stands out can help a project get noticed.

Bold colors and geometric forms can also be used to convey a project’s personality and design intent. For example, a project with a futuristic aesthetic might incorporate angular forms and  geometric shapes, while a more traditional project might use muted earth tones and organic forms. By using colors and forms that reflect the project’s design philosophy, the presentation board can help viewers understand the project’s vision and style.

By incorporating a matching color chart, the presentation board can create a consistent color scheme that ties together all of the different elements of the project. This can be especially effective in complex projects with multiple design elements. By using a matching color chart, the presentation board can help viewers understand the relationship between different design elements and how they fit together as part of a larger whole. A matching color chart can also be used to enhance the project’s branding and create a memorable impression on viewers. By using consistent colors throughout the presentation board, architects can create a sense of cohesiveness and professionalism that can help them stand out in a competitive design environment. This can be especially important for firms looking to build a strong brand identity.

The use of natural renderings and colors can immediately convey a project’s emphasis on sustainability and connection to the environment. For example, a project with a focus on using recycled materials and minimizing environmental impact might incorporate earthy tones and images of natural materials. By using natural renderings and colors, the presentation board can help viewers understand the project’s commitment to sustainability.

Natural renderings and colors can also be used to create a sense of tranquility and calmness, which can be especially effective in healthcare or residential projects like in these examples. For example, a presentation board for a healthcare facility might incorporate images of natural landscapes and soothing earthy tones to create a calming environment for patients. By using natural renderings and colors strategically, the presentation board can help create a sense of peace and relaxation.

The use of neon colors and highlighted objects can immediately create a sense of vibrancy and energy in a presentation board. This can be especially effective in projects with a focus on innovation and cutting-edge design. By using bright, bold colors and highlighting unique features of the project, the presentation board can help viewers understand the project’s dynamic and exciting qualities.

Highlighted objects and neon colors can also be used to emphasize key design elements of a project. For example, a project with a strong focus on sustainability might use bright green neon colors to highlight sustainable features such as solar panels or rainwater harvesting systems. By using highlighted objects and neon colors strategically, the presentation board can help viewers understand the project’s key selling points and unique features.

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Elif Ayse Fidanci

human, architect, writer.

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International Scientific Conference on Agricultural Machinery Industry “Interagromash"”

INTERAGROMASH 2022: XV International Scientific Conference “INTERAGROMASH 2022” pp 1389–1399 Cite as

An Innovative Approach to the Formation of Landscape Architecture of Hotels in the Rostov Region

• Galina Ekinil   ORCID: orcid.org/0000-0002-9281-4153 12 &
• Antonina Petrenko   ORCID: orcid.org/0000-0002-4999-577X 12  
• Conference paper
• First Online: 25 February 2023

44 Accesses

2 Citations

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 575))

This study is aimed at analyzing the features of the functioning of the hotel services market in the city of Rostov-on-Don and the Rostov region. The article examines the specifics of the organization and provision of services in five-star hotels, the requirements for five-star hotels. Particular attention is paid to the landscape architecture of hotels: the role of an innovative approach to the formation of landscape design as a way to attract customers is considered. The key criteria for determining the star rating of the hotel are presented, the structure of the supply of rooms in Rostov-on-Don is reflected. A review and assessment of the activities of five-star hotel enterprises in the city of Rostov-on-Don is carried out.

• Landscape architecture
• Hotel industry
• Additional services
• Market of hotel services
• Rostov region

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Don State Technical University, 1, Gagarin Sq, Rostov-on-Don, 344003, Russia

Galina Ekinil & Antonina Petrenko

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Don State Technical University, Rostov- on-Don, Russia

Alexey Beskopylny

Saint Petersburg State Institute of Technology, Saint Petersburg, Russia

Mark Shamtsyan

Petet the Great St.Petersburg State Polytechnic University, Saint Petersburg, Russia

Viktor Artiukh

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Ekinil, G., Petrenko, A. (2023). An Innovative Approach to the Formation of Landscape Architecture of Hotels in the Rostov Region. In: Beskopylny, A., Shamtsyan, M., Artiukh, V. (eds) XV International Scientific Conference “INTERAGROMASH 2022”. INTERAGROMASH 2022. Lecture Notes in Networks and Systems, vol 575. Springer, Cham. https://doi.org/10.1007/978-3-031-21219-2_155

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Landscape Architects & Designers in Rostov

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• Rostov, Yaroslavskaya Oblast', Russia

Featured Reviews for Landscape Architects & Designers in Rostov

• Reach out to the pro(s) you want, then share your vision to get the ball rolling.
• Request and compare quotes, then hire the Landscape Architect & Landscape Designer that perfectly fits your project and budget limits.

A landscape architect designs and plans outdoor spaces based on the client’s needs and preferences. They:

• Create detailed plans and visual representations using computer software.
• Select suitable materials and consider environmental factors like drainage and energy usage.
• Collaborate with other professionals in Rostov and oversee landscaping project progress.

Landscape architects are typically required to be licensed in order to practice professionally.

By using the expertise of a landscape architect, clients can ensure that their outdoor spaces in Rostov are carefully designed, functional, and visually appealing.

• Garden Design
• Hardscaping
• Site Planning
• Landscape Design
• Landscape Plans
• Pool Landscaping
• Edible Gardens
• Have a degree or certification in landscape design, horticulture, or a related field
• Best for smaller projects like designing a small backyard or creating a beautiful residential garden.
• Have expertise in creating personalized designs, selecting plants, and suggesting features like patios or garden beds.
• Knowledgeable about plant care, garden aesthetics, and creating functional outdoor spaces.
• Hold a professional degree in landscape architecture and are licensed to practice.
• Best for larger-scale projects like designing a large garden or dealing with challenging terrains.
• Specialize in creating master plans for big properties, integrating features like water elements, outdoor structures, and extensive plantings.
• Have a deep understanding of design principles, construction techniques, and environmental considerations.

What does a landscape architect do?

What does a landscape designer do, questions to ask prospective landscapers in rostov, yaroslavskaya oblast', russia:.

If you search for Landscape Architect near me you'll be sure to find a business that knows all about the latest trends and styles for your outdoor spaces, such as gardens, parks, or outdoor recreational areas.

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