Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Bridal Shop Business Plan

Start your own bridal shop business plan

Bride’s Entourage

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Bride’s Entourage is a wedding attire shop like no other. While most retail bridal shops focus on selling wedding gowns, our focus is everything else. We will cater to the mothers of the bride and groom, bridesmaids, and flower girls. In addition, we will provide an array of accessories for all the female members of the bridal party.

Bride’s Entourage is registered as a single-member LLC, incorporated in Oregon state, and the sole owner is Dorina Thaker. The purpose of this business plan is to secure start-up financing. We project that the company will reach the break-even point in its fourth month of operations.

The projections outlined within this business plan indicate sufficient funds for repayment of the requested loan.

Bridal shop business plan, executive summary chart image

1.1 Objectives

Bride’s Entourage has the following objectives:

1.2 Mission

Bride’s Entourage is a boutique that provides attire and accessories for female bridal attendants. We believe in providing superior customer service and creating a shopping experience that is relaxed and pleasurable. We also believe in providing a working environment for our employees that is professional and fun, and that empowers our employees to be trustworthy and valuable resources to our customers.

1.3 Keys to Success

To be successful in this business, Bride’s Entourage must:

Start your own business plan

Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan.

bridal shop business plan template

Plan, fund, and grow.

Easily write a business plan, secure funding, and gain insights.

Achieve your business funding goals with a proven plan format.

bridal shop business plan template

Business Plan for Investors

Bridal Shop Business Plan Sample

JUL.30, 2018

Bridal Shop Business Plan Sample

Do you want to start bridal shop business?

Do you want to start a bridal shop business? Well, if you are a gifted artist in designing bridal gowns and can join your passion with the latest fashion trends, then it is probably the right business for you. Bridal shop business is undoubtedly one of the most profitable businesses because brides don’t hesitate to spend a lot of cash on the dress that suits her the best on their special day.

Before the startup, you must prepare a comprehensive bridal store business plan. If you don’t know how to open a bridal shop , you can take help from this sample business plan of a bridal shop business startup named ‘Angelic Bridal Shop’.

Executive Summary

1.1 the business.

Angelic Bridal Shop will be a licensed wedding dress business plan   in Piedmont Avenue, Oakland, California. Angelic Bridal Shop will provide the best possible beaded and embroidered wedding dresses and accessories for brides, bridesmaids, flower girls and mothers of bride and groom.

1.2 Management

Angelic Bridal Shop will be owned by Clara James. Clara is a fashion designer herself, yet she will get the services of more designers and artisans, stylists, sewers, and operation managers for running the bridal salon business plan .

1.3 Customers

After you have learned how to start a bridal shop , the next step is to carry out proper research to know your customers. Our major customers will include brides, and the women attending the ceremony such as bridesmaids, mothers of bride and groom in Oakland.

1.4 Business Target

Our bridal salon business plan targets to be achieved within the next three years are as follows:

Bridal Shop Business Plan - 3 Years Profit Forecast

Company Summary

2.1 company owner.

Mrs. James is a well-known lady in fashion designing and bridal salon business plan for the past 15 years. She also has got a Bachelor’s degree in ‘Apparel Design’ from San Francisco State.

2.2 Why the Business is being started

Clara’s modernist thought, practical design, and the pursuit of expensive simplicity had already made her a famous figure in fashion designing. Now, she is doing research on the latest trends and is working on many new ideas for designing unique and royal styled bridal dresses.

2.3 How the Business will be started

Before opening a bridal shop business plan , you must estimate how much does it cost to open a bridal shop . Mrs. James will take a spacious shop with dressing rooms and display counters on rent. Besides the comfortable seating and strategic lighting, the shop will be adorned with large mirrors and light background music. The startup expenses are as follows:

Bridal Shop Business Plan - Startup Cost

The detailed startup requirements are given below:

Before you start a bridal shop , you must make a detailed wedding dress business plan covering the products and services you will provide to your customers.

The main products of Angelic Bridal Shop will be:

Our shop will remain open till late at night, however, customers can also order our products online via our official website.

Market Analysis Summary

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Before opening a bridal boutique , you have to do an accurate marketing analysis because a good business plan for bridal shop can only be developed after this stage. The accuracy of your marketing analysis will decide the future of your startup. As with tough competition, your bridal salon business plan can only be successful if you critically focus the market trends and your target customers. If you are starting on a larger scale, it is always best to seek the counsel of marketing experts on how to open a wedding dress shop  and run it effectively, otherwise, you can take help from this sample wedding dress business plan .

4.1 Market Trends

The United States is one of the biggest bridal business markets in the world. About 2.5 million weddings are estimated in the United States every year. According to IBIS World, the bridal industry has generated a revenue of more than $3 billion, and the number of bridal shops is still increasing significantly in the United States. The bridal salon business plan is responsible for hiring more than 20,000 people across the country. Brides often do not compromise on the price when they find something best for them. Thus, the bridal shop has a lot of potential and can prove immensely profitable for you provided that you plan your business successfully.

4.2 Marketing Segmentation

Our target market is the residential community of Oakland. We are strategically benefited by our location as Oakland offers the wealthiest neighborhoods of the world.

It is very important to analyze the market segmentation of the future customers of your products or services because a successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become our future customers:

Bridal Shop Business Plan - Market Segmentation

The detailed marketing segmentation of our target audience is as follows:

4.2.1 Brides: Our first target group will be the brides who never compromise on the dress which is going to mark their appearance on their very special wedding day. We have our own sample dresses, but we’ll also prepare if some bride wants some changes or a design of her own.

4.2.2 Flower Girls: As with the bridesmaids’ attire, the dresses for the flower girls are also decided by the bride usually, so these girls will also prove as one of our target group.

4.2.3 Others: It is not just the bride who needs a wedding dress, for the purpose of maximizing our sales we also have arranged more than a hundred party dresses for females, especially for the mothers of bride and groom. Mothers also want to mark the day of their extreme happiness with their marvelous appearance, that’s why the style of their dress tends to take precedence over price.

The detailed market analysis of our potential customers is given in the following table:

4.3 Business Target

Our main bridal salon business plan targets to be achieved over the course of the next three years are as follows:

4.4 Product Pricing

The people of Oakland have mostly high incomes, so we haven’t priced our items low. Instead, we provide the best material, unique and latest designs for our shop to bridal salon business plan more.

Strategy and Implementation Summary

After identifying the market trends, market demands, and the potential customers of the startup, the next step is to define an effective strategy to attract potential customers. Like marketing analysis, sales strategy is also an important component of a  bridal shop business plan and must be properly developed before thinking about how to open bridal shop .

5.1 Competitive Analysis

Our biggest competitive advantage will be the quality and design of our fashionable products. Our products will be unique, attractive, eye-catching and will be according to the newest fashion. Some of our designs are totally new to the market and can’t be found somewhere else. In addition to that, our second biggest competitive advantage will be our exceptional customer service. As with the customized products, we will make revisions until our customers are fully satisfied. Our location is also one of our biggest competitive advantages since we will be based in a rich and populous area. Another important aspect is that no bridal shop near us is offering such suitable accessories and sewing, repairing and resizing services. Lastly, we’ll have a perfect display with large mirrors strategically placed, and perfect interior setting with a soft music to attract the customers and make them feel at ease.

5.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

5.3 Sales Monthly

Bridal Shop Business Plan - Sales Monthly

5.4 Sales Yearly

Bridal Shop Business Plan - Sales Yearly

5.5 Sales Forecast

Bridal Shop Business Plan - Unit Sales

Web Plan Summary

If you are starting a bridal business , you must not ignore the importance of web plan summary in your wedding dress business plan . To take a lead over your competitors, you must add a feature of online marketing in your wedding dress business plan .

People usually hesitate to go to an entirely new shop, so making a website and presenting your unique designs on your website will benefit you a lot. As people can learn about you and your products from the website.

6.1 Web Development Requirements

You should develop a user-friendly and comprehensive website keeping in mind that the content of your web page will make the people decide whether they have to visit your shop or not. The web page of Angelic Bridal Shop will present store description, a map to the store, contact information, a photo gallery of some of our products, and a facility of booking an order by online payment.

Personnel plan

A personnel plan decides how much cost will be incurred on the staff of your bridal salon business plan , so it is essential to add it in your bridal boutique business plan . The personnel plan of our shop is as follows.

7.1 Company Staff

Clara will act as the General Manager of the company and will initially hire the following people:

7.2 Average Salary of Employees

Financial plan.

You must add a detailed financial plan to your wedding dress business plan covering all the expenses and include a business plan for investors . The financial plan should also craft a detailed map about the payroll, cost of inventory and furniture, rent, cost of the fabric you’ll need to buy and the cost you will need to decor the shop. It is recommended that you hire a financial expert for guiding you how to start a bridal business and make a precise financial plan so that you can cover the costs by the earned profits.

8.1 Important Assumptions

8.2 brake-even analysis.

Bridal Shop Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 profit monthly.

Bridal Shop Business Plan - Profit Monthly

8.3.2 Profit Yearly

Bridal Shop Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Bridal Shop Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Bridal Shop Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Bridal Shop Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Bridal Shop Business Plan Sample in pdf

OGS capital writers specialize in business plan themes such as consignment shop business plan , lingerie store business plan , futuristic shoe line business plan , business plan clothing , business plan template for online boutiques , baby clothing store business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

bridal shop business plan template

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

bridal shop business plan template

OGScapital website is not supported for your current browser. Please use:

bridal shop business plan template


Bridal Salon Business Plan 483


4596 S. Huppard Dr. Green Bay, WI 54303

This business plan for the establishment of a bridal boutique does an excellent job of assessing area competition. The detailed analysis of both the strengths and weaknesses of rival businesses effectively illustrates the need for a high quality and reasonably priced bridal salon in the region. It is also apparent that this entrepreneur is aware of fashion trends and receptive to customers' needs.


Inventory description, analysis, and strategy, promotion plan, future plans, start-up expenses.

Megan's Bridal Boutique will be a full-service bridal salon and dress shop catering to the Wisconsin customer who is searching for reasonable quality products at affordable prices.

The inventory will consist of wedding gowns, bridesmaid dresses, headpieces, crinolines, jewelry, shoes, party dresses, more casual dresses, and tuxedo rentals.

I will run the business myself full-time and hire sales assistance as well as a bridal alterations specialist. The store has the potential of employing up to six full-time employees, estimating a minimum of three to start. The hours will be 10:00 a.m. to 5:00 p.m. Monday through Saturday, with evening appointments available for brides and their parties. All daily bookkeeping will be done by me. An accountant will take care of the necessary month-end work.

Megan's Bridal Boutique will be located on Hubbard Drive. I'm currently negotiating a lease on a very nice property of 1725 square feet. The rent on the space is only $435 per month plus approximately $250 per month for utilities. This is a good price, compared to other less desirable locations I've looked into. I plan to invest $5,000 in building renovations to meet the special needs of a bridal salon. The renovations will be free-standing and can be taken with me to another location if need be.

Megan's Bridal Boutique will open in mid to late October.

Line: Bridal

Description: This line will consist of re-orderable wedding gowns, re-orderable headpieces, dyeable satin shoes, crinolines, re-orderable bridesmaid gowns, and jewelry. Megan's Bridal Boutique will carry 60 wedding gown samples featuring three manufacturer's lines (20 pieces at $200 wholesale, 20 at $300, 20 at $400, for a total start-up cost of $18,000). Three brands of bridesmaid gowns will also be carried with 12 samples per brand offered (36 pieces at $100 wholesale for a total start-up cost of $3,600). One headpiece line will be made available with 15 samples in the store (at a median price of $50 per piece wholesale for a start-up cost of $750). These items will be special order only items. A full range of sizes of basic dyeable shoes, in three heel heights, will be available in the store for off-the-rack purchase (30 pair of each style at $12 each wholesale for a start-up cost of $1,080). A catalog of other styles will complete the offering. Megan's Bridal Boutique will also carry full-length crinolines of all sizes, for purchase only (20 pieces at $15 each wholesale for a start-up cost of $300). Crinolines will be available free of charge for use in the dressing rooms for clients purchasing wedding or bridesmaid gowns or needing them for in-store alterations. In addition, a line of off-the-shelf jewelry will be carried and special order jewelry catalogs will be available (30 pair of earrings and 30 necklaces at $15 each wholesale for a start-up cost of $900).

Position of Marketplace: The items in the bridal line will consist of basic styles in the low to mid-price range appealing to the Wisconsin client. Megan's Bridal Boutique will develop a reputation for dependable service, fair pricing, and reliability.

Client Demographics: Some women will travel all over the state, or farther, to shop for their wedding gowns. The majority of Megan's Bridal Boutique's clients will be limited to the areas surrounding Green Bay. Nine out of 10 women eventually marry although, in general, they are waiting later in life to marry for the first time. Remarriages account for half the weddings taking place nationally. Sixty percent of couples currently living together will eventually get married. What all this means is, although one would think the economy, general trends, and changes in society would have a great impact on marriages, there has been only a 1.5% change in marriage rates over the past 27 years. Where the economy does have a big impact on weddings seems to be generally limited to reception and honeymoon expenses, with a lesser effect on the dollar amount spent on wedding gowns and accessories themselves ( Vows, June/July 1996 issue). According to a recent published study, eight marriages took place per 1000 residents per year. Based on the surrounding area of eastern Wisconsin, Megan's Bridal Boutique will draw from, one can count on 1,888 weddings per year. Each of these couples will spend, on the average, $852.00 for a wedding dress, $167.00 on a headpiece, and $50.00 for shoes. Estimating four attendants per wedding, spending $175 each on dresses and shoes, an additional $1,321,600 can be added. Added together, there are $3,339,872 dollars to be captured in this line alone, per year, in eastern Wisconsin.

Pricing Strategy: To meet the needs of the eastern Wisconsin client, all of Megan's Bridal Boutique's offerings will be in the low to mid price range. Specifically:

Wedding Gowns: $350.00-$800.00 Headpieces: $25.00-$40.00 Bridesmaid Dresses: $100.00-$150.00

Cost: $24,630 start-up inventory cost.


I have broken down the competition, product line by product line, following each line's inventory description. The overall competition for the bridal line can be broken down into two: local shops (Mary Ann's) and regional shops. I feel the threat created by Mary Ann's can be easily overcome through good service, great selection, and affordable pricing. The competition created by the out-of-town shops will be harder to address. Details of how I will deal with each follow the competition descriptions.

1. Local Competition

Mary Ann's Bridal Salon Oshkosh, Wisconsin

Weaknesses: Mary Ann's Bridal Salon is a very poorly run retail outlet featuring old and outdated stock off the rack. Most merchandise is sold "as is." This shop experiences almost no repeat business and is generally thought of as the last place to go for bridal and prom needs.

Strengths: Mary Ann's has been in business for 40 years (although there have been three different owners). Old warehoused stock originally priced at $500.00 to $1000.00 is bought from other shops and sold at attractive prices of $350.00 to $500.00.

Overcoming Local Competition

Service: Megan's Bridal Boutique will be a cleaner, more attractively designed store offering a variety of guaranteed services at reasonable prices, or in some cases, free services. For example, Mary Ann's charges $8.00 to dye shoes purchased in the store and $15.00 to dye shoes purchased elsewhere. A dye job takes about five minutes. I will dye my shoes for free and charge $5.00 to dye shoes purchased elsewhere.

Although Mary Ann's provides skilled seamstresses for the alterations, pricing is set by the owner on a per dress basis. A client may be told at the time of purchase her alterations will cost $25.00, only to discover upon picking up the dress that the charge is $50.00. Worse yet, many clients are never told there is a charge at all. Megan's Bridal Boutique will have a published list of charges provided at the time a purchase decision is being made. There will be no surprises, and the client will know exactly how much to budget for her total expenses.

Mary Ann's also has a problem getting special orders in the store in a timely manner. All special orders are delivered COD and often the cash is not available, resulting in returns and re-orders. Many suppliers will not deliver until prior problems are reconciled, again resulting in delays. I have found most suppliers have liberal terms and are very willing to work with new accounts. It is only after payment problems occur, and are not resolved, that these shipping problems take place. Megan's Bridal Boutique will be able to get special orders in the store and to the client in a more timely manner by establishing and maintaining good terms with all suppliers.

Pricing: Mary Ann's's pricing has always been high. The idea on management's part has been to price everything high, then offer a "special deal." Megan's Bridal Boutique's pricing will be more modest and clients will know they can find value everyday. I will accomplish this by working with the lower-priced suppliers while maintaining healthy profit margins. The question of course is, why doesn't Mary Ann's do this already? The following scenario will provide an explanation: Mary Ann's used to buy shoes from Supplier A for $12, marking them up to $25. After numerous payment problems, Supplier A refused to deal further with Mary Ann's. Next, Mary Ann's found Supplier B who wholesaled the same shoe for $15. Mary Ann's maintained the selling price of $25 resulting in profit erosion. After the same payment problems occurred with Supplier B, Mary Ann's moved onto Supplier C which charged $17 for the same shoe. This time the cost was passed onto the customer. The shoes are now priced at $33 plus $8 for dyeing. Of course sales have dropped off significantly. This is just one specific example. The same type of thing has happened with dozens of other suppliers covering all lines offered by Mary Ann's. I have already established contact with the "Supplier A" types and will be offering these lower priced, good quality lines.

Stock: Mary Ann's's stock is old and outdated. In fact, I am asked several times per week if Mary Ann's is a used clothing store (these inquiries were made to me while I was an employee there). Megan's Bridal Boutique's stock will be fresh and new. As stock ages, it will be discounted. If still not sold, it will be taken off the rack and stored, until sidewalk sales, and then the price will be drastically slashed. Anything left after that will be donated to charity or destroyed.

2. Regional Competition

Appleton Bridals Appleton, Wisconsin

Weaknesses: Poor management makes shopping at Appleton Bridals a difficult experience. Customers are treated as a bother instead of as an opportunity. Because of the location, most area people assume the prices are considerably higher in general. Actually, their pricing structure is about the same as other shops in the area and they carry the same lines.

Strengths: Location. Appleton Bridals can draw very easily from Green Bay and Oshkosh because of the proximity. Clients from all over eastern Wisconsin will travel to this shop based on the location alone. The town of Appleton has an excellent reputation for being a place to shop for variety and most people will expect Appleton Bridals to be a well run establishment with good selection, but with higher prices. Megan's Bridal Boutique's reputation for good prices and excellent service, as well as a regional advertising plan, will draw many clients away from this shop.

White Bird Bridal Manitowoc, Wisconsin

Weaknesses: Poor sales techniques, lackluster stock, and ugly displays explain why people will travel all over Wisconsin to shop for their bridal needs instead of spending their money at White Bird. The general atmosphere in this shop would be fine for a discount store or a warehouse, but not for a shop which sells women's clothing for special occasions. The pricing structure is similar to other bridal shops and offers no real advantage for clients.

Strengths: The Apple Blossom is also a flower shop specializing in bridal arrangements. The advantage to this is increased traffic, but it also adds to the junky atmosphere. The Apple Blossom also spends a considerable amount of money on TV advertising during the prom season.

CJ's Bridal Shop Fond du Lac, Wisconsin

Weaknesses: This store is very difficult to shop in due to the way the dresses are literally packed into one place. I found it hard to pull even one dress out to examine and the poor lighting made it even more difficult to see what I had my hands on. The prices were average and the displays nonexistent. It was a chore to even get around the place.

Strengths: They carried almost every line available and the sales staff was quite helpful. Although they do no advertising in this area, many potential clients from eastern Wisconsin will delay their purchasing decision until they have made the trip down to Fond du Lac, not only for wedding dresses, but even more so for prom dresses.

Sarah's Bridals Cheboygan, Wisconsin

Weaknesses: Sarah's owner recently moved to this smaller facility from a large and beautiful location. She is suffering from burnout and has cut back considerably on her inventory. She no longer has the commitment or interest in her business she once had.

Strengths: This is a well-run attractive shop with standard pricing and good service.

Other Shops to Be Explored:

I Do Bridals, Green Bay, Wisconsin Bridal Fashions, Milwaukee, Wisconsin Bridals on the Bay, Milwaukee, Wisconsin

Meeting the Regional Competition

Advertising: Most of my ad dollars will be spent on small awareness-generating, space ads in nonlocal newspapers. Money will also be spent on listings in the surrounding areas, including Milwaukee's Yellow Pages and phone guides. Some radio ads will be placed during the grand opening weeks. In addition, different promotions will take place throughout the year.

Line: Party Dresses and Other Dresses

Description: A variety of party and less formal dresses will be offered. These dresses will appeal to the client who wants to go all out for that special occasion such as the prom, New Year's Eve, cruises, plus off-the-rack dresses for work or formal occasions will be available. The dresses will be strictly off-the-rack ranging in sizes 3-24 with the emphasis on sizes 10-18.

Position in Marketplace: Green Bay offers little to the public in the way of dresses. The few women's shops currently open in town offer only a handful of casual dress styles to choose from. The majority of dress purchases made by women in Green Bay are made out of town, usually during day, or weekend-long shopping trips. Those who do not plan ahead, and find themselves in need of a lastminute outfit, are simply out of luck. Megan's Bridal Boutique will be filling a need in the community by offering a wide selection of dresses at a good price. No longer will having to "dress up" automatically mean an out-of-town shopping trip. By keeping Green Bay women in town for their dress purchases, other monies often spent on these trips will also remain in Green Bay. In addition, regional shoppers will be brought in spending their money not only at Megan's Bridal Boutique, but in other area retail establishments and restaurants as well.

Client Demographics: Women, age 16-50, will travel regionally to shop for these types of dresses. The party dresses will appeal to the younger age of this market segment in general, other lines appealing of the mid to upper age range. There will be considerable crossover depending on the type of event the client is planning.

Pricing Strategy: Prices will be in the low to mid range to appeal to the Wisconsin client who does not want to spend a lot on a dress she may wear only a few times at the most. These dresses will range in price from $75.00-$150.00.

Cost: Start-up cost for this line will be $12,000.00 (200 dresses at $60 per dress).

Competition: There are no other dress shops in the immediate area. Several retail outlets in Green Bay offer a few dresses to choose from, and only a very limited selection is available.

Weaknesses: Very limited selection available. A person dress shopping in Green Bay can see all there is to see in five minutes at local dress shops since they carry only a handful of dresses which are of low quality or overpriced (respectively).

Strengths: There are basically no competitor strengths in this category.

Line: Tuxedos

Description: One full-service line will be offered which will include a variety of tuxedos (tails, double-breasted, shawl, and notch collar, as well as the popular Western style), shirts, shoes, ties, cumberbuns, and vests. Clients will be able to customize their choices with a wide variety of color-coordinating accessories. Tuxedos offer the opportunity to bring in thousands of dollars worth of business per month, while taking up only a few square feet of selling space.

Client Demographics: The majority of clients for this line will not be the actual decision makers. The decision makers will be the party dates and brides who will pick out the tuxedos she wants to accessorize her outfit. The draw will be limited to Green Bay and the immediate area.

Pricing Strategy: Prices will be at industry suggested retail pricing of $65.00 to $95.00 for the complete outfit.

Cost: The cost to carry this line will be limited to try-on jackets at $1,000 for a selection of 10.


Smith's Apparel Green Bay, Wisconsin

Weaknesses: Smith's only edge over the competition in this case is purely by taking advantage of the opportunity to sell to someone who is already in a decision-making state of mind. While the client is making the wedding gown purchase, she is ripe for additional sales such as tuxedos. Once enough trust has been established for her to spend several hundred dollars on a gown, the hardest part of the sale is already complete and add-ons will be relatively easy. In addition, the floor space and initial investment needed to carry tuxedos is so small, it would be foolish not to carry the line.

Strengths: This store will be tough to compete with for several reasons. For one, it's a store carrying men's clothing and, in general, men will feel more comfortable walking into this shop than a dress shop. The reputation and prices are also very good.

Almost every month the business will feature a special event or some type of sale. Window and store front displays will promote the event, as well as a few small local space ads and more frequent non-local space ads. For a real big event, radio will be used to strengthen the promotion. Listed below is an event calendar for the first year. Each promotion will be evaluated and the following year's plan will be based on the successes of prior events. Each year several new ideas will be tried as well.

Bridal Salon Business Plan

In general, the product line, offerings, service, and pricing strategy will remain the same for the first two years, with the following expectations:

Client surveys will be conducted. After a wedding, brides will be contacted and asked about the quality of the service, product, and selection. This information will be used to improve the shop and help me determine where to increase my efforts.

At the end of the third year, I plan to purchase my own building and expand the business to offer a larger selection. At this time, the number of employees will be at least six full-time.

Megan Martin

Highlights of qualifications.


Bridal Salon Business Plan


Bachelor of Science, Business Administration and Marketing Chicago University—1983

Daytimer Time Management Techniques Seminar—1992

Dale Carnegie Sales Course—1993

Franklin Management Program—1994

Successful Negotiations-Wisconsin State University—1995

Successful Supervisor Techniques-Fred Pryor Seminars—1997

Public Relations Director Green Bay Business and Professional Women's Club

Past Member Green Bay Public Library Millage Committee

Member Green Bay Chamber of Commerce Ambassadors Club

Bridal Salon Business Plan

August 4, 1997

Mr. Victor Case Executive Vice-President Wisconsin BIDCO, Inc. P.O. Box 170 Milwaukee, WI 00000

Dear Mr. Case:

Attached, please find the information we discussed in our meeting last week, specifically the cash flow analysis, statement of income and expenses for three years, personal financial statement, and balance sheet for my proposed business, Megan's Bridal Boutique.

I am requesting a loan in the amount of $65,000.00 to cover start-up inventory, office and shop expenses, and $5,000.00 working capital for my shop. The business will be wholly owned by me as an individual proprietorship and I plan to run it myself, with the help of one full-time assistant, who will also do the alterations. When the shop is fully established (approximately 3-5 years), it could employ up to six full-time employees at various skill levels.

I have access to $5,000.00 cash and my mother is willing to give me property, valued at approximately $35,000.00 to use as collateral. I also have $3,700.00 in equipment.

I would like to discuss this proposal further with you, prior to your board meeting next week. I can be reached at 616-628-1234. As we discussed, this project must remain confidential as I would have to leave Chicago Paper Company to pursue my dream of owning my own business. I wouldn't want to jeopardize the wonderful relationship I have with my boss if this project fails to get off the ground.

Thank you for your time and consideration in this matter.

Sincerely, Megan Martin

Asset Equipment

Bridal Salon Business Plan

This page left intentionally blank to accommodate tabular material following.

Cash Flow/Requirement Analysis

Bridal Salon Business Plan

Statement of Income and Expense—Year One

Bridal Salon Business Plan

Statement of Income and Expenses—Year Two

Bridal Salon Business Plan

Statement of Income and Expenses—Year Three

Bridal Salon Business Plan

Other articles you might like:

User contributions:, comment about this article, ask questions, or add new information about this topic:.

Get Access to ALL Templates & Editors for Just $2 a month.

pricing crown

How to Create a Bridal Shop Business Plan

Whenever people get married, there’s no doubt that the bride will want to purchase a wedding dress for the occasion. Many people know that the marriage industry is one where a ton of success can be seen, so they try to focus on setting up bridal shops in the hopes that they can gain a lot of profit from it.You may also see plan samples .

wedding 3081322_960_720 e

Bridal Shop Business Plan Template

bridal shop business plan

What Your Bridal Shop Business Plan Should Contain

1. an executive summary, 2. your business description.

3. The Products and Services that You Will Sell

4. Description of Your Competition

5. Creating Your Bridal Shop Marketing Plan

6. Operations and Management

7. your financial statement, more in business.

Get access to ALL Templates, Designs & Documents

304+ FREE & Premium Wedding - Download NOW

Beautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter.

Get access to ALL Templates, Designs & Documents

Business Plan Templates

Bridal Shop Business Plan

Services, retail and apparel markets and financial considerations are all accounted for in this free, printable business plan for bridal shops that sell, rent and tailor wedding clothes.

bridal shop business plan template

Sample text from Bridal Shop Business Plan:

1.0 Executive Summary


COMPANY NAME in [CITY], IL is a start-up bridal and formal wear shop that plans to have no equal in the market it serves. The Company will separate itself by offering the highest quality and widest variety of bridal and formal wear. It is the goal of the Company to be ultimate shop within its 100-mile target market and build a solid reputation in the [CITY], MO metropolitan area. The owner INSERT NAME has been in the formal ware business for 30 years. Her family has also owned and operated a formal ware shop in Illinois for 60 years. Her experience in this industry is unmatched when compared to the average shop owner. The Company was formed in November of 2010, as a result of the owner's dreams of owning her own shop.

COMPANY NAME is located in [CITY], [STATE], 50 miles east of [CITY], [STATE].

The Company

COMPANY NAME is a start-up sole proprietorship, owned and operated by INSERT NAME. The owner is seeking to turn this venture into a full-time wedding and formal ware establishment. The Company is still in liaison with her family's company, INSERT NAME, which has 60 years of formal ware experience.

Our Services

COMPANY NAME will offer bridal and formal wear dresses, tuxedo rental, dry cleaning and alterations as well as wedding accessories, to its clients.

COMPANY NAME is located 50 miles from a major mid-west metropolitan city, [CITY]. [STATE]. This gives it a unique opportunity to expand its market tenfold, and still be within its 100-mile target range. Although the population of the Company's entire County is around 15,000, its proximity to [CITY] increases its target market potential exponentially.

Financial Considerations

The current financial plan for COMPANY NAME is to obtain funding in the amount of $250,000. The funding will be used to increase its inventory, hire full-time employees and eventually move into its own shop (for a more detailed list see the milestones section 5.5).

The major focus for funding is as follows:

1. The company is an SBA women owned qualified business

2. Provide for the continuing education of its employees

3. Hire employees: veterans, minorities, and the unemployed

1.1. Objectives

• Achieve 50% of all wedding business within a 100-mile radius

• Have 2/3 of the areas dry cleaning services

• Obtain 100% customer satisfaction for all clients

1.2. Mission

The mission of COMPANY NAME is to provide excellent customer service and satisfaction in a warm friendly environment. The Company will aim to provide a work place that allows its employees the independence and self-sufficiency that comes with working in a business that promotes a hometown atmosphere. The owner has started COMPANY NAME to realize her entrepreneurial spirit, and desires to encourage her employees to become part of her dream, with a team orientated spirit.

1.3. Keys to Success

• Providing quality, expeditious and friendly services

• Competitive pricing

• Ensuring 100% customer satisfaction

• Giving back to the community through charitable donations

People who printed this template also printed...

bridal shop business plan template

DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and Savetz Publishing makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.

Copyright © 2011-2023 by Savetz Publishing , Inc. Contact us . Privacy Policy .

Subscribe to the Free Printable newsletter. (No spam, ever!)

This template is easy to download and print. Each free business plan template is available in Microsoft Word (DOC) format, and many of the Business Plan Forms are available in Excel (XLS) format as well. Just choose a business plan template and download it. Open it in Word or Excel (or another program that can display the DOC or XLS format), edit it, and print your personalized business plan.

Collections of business forms are now available as convenient all-in-one downloads. There's a Start-Up collection that’s ideal for new businesses, or choose from: Budget , Theater , Restaurant , Sales , Inventory , Human Resources , Agriculture , Church , Auto , or Real Estate . Each collection is just $27.

Business Plan Forms

General Business Plans

Business Plans for Specific Industries

Business Plan Articles

Business Form Theme Packs

Newest Additions

Search All Business Plan Templates

Search all templates for:

Thank you for your suggestion.

We're always adding new printables, and would love to hear your suggestions. What are we missing?

Submit Suggestion    Close

Home » Business ideas » Fashion Industry » Bridal Shop & Wedding Rental

How to Write a Bridal Shop Business Plan [Sample template]

Are you about starting a bridal shop ? If YES, here is a complete sample bridal shop business plan template & feasibility report you can use for FREE . A business like bridal shop falls into the category that stays evergreen; you can be certain that there would be wedding ceremonies at least once in a week in your city or town and brides would usually shop for their wedding gowns and accessories from a bridal shop.

So if you are looking for a business to start as an aspiring entrepreneur who has interest for selling stuffs, then one of your options is to open a bridal shop in your city.

One good thing about this type of business is that you don’t need to categorically enroll in a conventional school to learn how to start and run this type of business; it is a business that requires basic business skills such as customer service, accounting skills, bargaining skills, people skills cum networking skills and of course overall business management skills.

A Sample Bridal Shop Business Plan Template

1. industry overview.

Bridal Shops are retail outlets that predominantly retail bridal wear, including wedding gowns, veils and other accessories such as shoes, ties, gloves and jewelry. Stores also typically provide alterations, such as hemming, taking in or letting out seams, and lengthening or shortening sleeves. Some of them also go as far as renting wedding gowns and other wedding accessories et al.

A study conducted by IBISWORLD reported that the Bridal Shops industry is expected to grow at an average annual rate of 0.3 percent per year on average during the five years to 2016. In the report, the pointed out that rising disposable income and economic recovery has encouraged consumers to boost their wedding budgets. On the other hand, the slowly declining marriage rate has stemmed industry gains.

Many consumers are choosing to postpone marriage while cohabitation outside the traditional bonds of marriage has grown increasingly common.

Despite declining numbers, couples that marry later in life tend to have higher wedding budgets and can afford more expensive bridal wear, which benefits the industry. Despite positive economic conditions, rising completion and a declining marriage rate are expected to result in industry revenue falling 0.5 percent in 2016 to $2.9 billion.

The Bridal Shop industry is a thriving and profitable business venture in most countries of the world. Statistics has it that in the united states alone, the bridal shop industry generates a whooping sum of well over $3 billion annually from more than 5,306bridal shop outlets scattered all around the United States of America.

The industry is responsible for the direct employment of well over 46,156 people. Experts project the bridal shop industry to grow at a 0.3 percent annual rate between 2011 and 2016. David’s Bridal can boast of having a lion market share in the industry.

The Bridal Shops industry has minimal barriers to entry, with low start – up capital and no specific licensing requirements. The majority of bridal shops operate as a one – outlet business and the capital costs of establishing bridal retail outlets are not substantial relative to many other retail industries, such as department stores with chains of outlets all over the country.

On the other hand, the high level of competition and market saturation in a declining industry can prove challenging to aspiring entrepreneurs who want to start their own bridal shop – business. Most players in the bridal shop industry are small- to medium-size establishments that cater to the local community.

Over and above, the bridal shop industry is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Isabella & Nancy ™ Bridal Shop, LLC is a standard and registered bridal shop business that will be located in one of the busiest business cum market districts in Baton Rouge – Louisiana.

We have been able to lease a shop facility along a major road that is big enough to fit into the design of the kind of bridal shop that we intend launching and the shop facility is located in a corner piece property directly opposite the largest shopping mall in Baton Rouge – Louisiana.

Isabella & Nancy ™ Bridal Shop, LLC will be involved in retailing and also renting wedding gowns and wedding accessories such as shoes, gloves and jewelry, bridesmaid dresses, groom and groomsmen tuxedos and suits, dress and suit accessories. We will also be involved in helping our clients provide alterations, such as hemming, taking in or letting out seams, and lengthening or shortening sleeves et al.

We are aware that there are several large and small bridal shops all around Baton Rouge – Louisiana, which is why we spent time and resources to conduct thorough feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Our customer care will be second to none in the whole of Baton Rouge – Louisiana. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit our bridal shop and also to become our loyal customers and ambassadors.

Isabella & Nancy ™ Bridal Shop, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position Isabella & Nancy ™ Bridal Shop, LLC to become the leading brand in the bridal shops industry in the whole of Louisiana, and also to be amongst the top 10 bridal shops in whole of the United States of America within the first 10 years of opening our first bridal shop.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Baton Rouge – Louisiana is the right place to launch our bridal shop business before spreading to other parts of the United States.

Isabella & Nancy ™ Bridal Shop, LLC is a family business that is owned by Isabella Marcos and her sister Nancy Marcos. Both of them have combined experiences, qualifications and skills that will help them grow the business from start – up to profitability within the shortest time frame possible.

Although the business is launching out with just one outlet in Baton Rouge – Louisiana, but there is a plan to open other outlets all around key cities in the United States of America.

3. Our Products and Services

Isabella & Nancy ™ Bridal Shop, LLC is in the bridal shops industry to make profits and we will ensure we go all the way to make available a wide range of bridal wears, accessories and other related merchandize to our clients. We will ensure that we do all that is permitted by the law in the United States of America to achieve our business goal and ambition.

Our product and service offerings are listed below;

4. Our Mission and Vision Statement

Our Business Structure

Isabella & Nancy ™ Bridal Shop, LLC is a bridal shop that intends to start small in Baton Rouge – Louisiana, but looks to grow big in order to compete favorably with leading bridal shops both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class bridal shop business we want to own. This is why we are committed to only hiring the best hands within our area of operations.

At Isabella & Nancy ™ Bridal Shop, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions in our organization;

Merchandize Manager

Sales and Marketing Manager

Information Technologist

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

Admin and HR Manager

Shop Manager:

Accountant / Cashier:

Client Service Executive / Sales Agents

6. SWOT Analysis

Our intention of starting just one outlet of our bridal shop in Baton Rouge – Louisiana is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all across the United States of America.

We are quite aware that there are several bridal shops all over Baton Rouge – Louisiana and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Isabella & Nancy ™ Bridal Shop, LLC employed the services of an expert HR and Business Analyst with bias in retailing to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Isabella & Nancy ™ Bridal Shop, LLC;

Our location, the business model we will be operating on (brick and mortar bridal shop and online bridal store), varieties of payment options, wide range of bridal wears and related accessories and our excellent customer service culture will definitely count as a strong strength for Isabella & Nancy ™ Bridal Shop, LLC.

So also our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

A major weakness that may count against us is the fact that we are a new bridal retail store outlet in Baton Rouge – Louisiana and we don’t have the financial capacity to compete with multi – million dollars bridal shop outlets like David’s Bridal and co when it comes to retailing at a rock bottom prices for all their bridal wears and other wedding accessories.

The fact that we are going to be operating our bridal shop in one of the busiest streets in Baton Rouge – Louisiana provides us with unlimited opportunities to sell or rent our bridal wears and related products to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our bridal shop; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new bridal shop in same location where ours is located. We are not ruling out the fact that unfavorable government policy can also pose a threat to our business.


In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to Instagram and blog constantly about wedding and brides. You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your bridal shop business.

You can as well go ahead to open an online bridal shop where people can order wedding gowns and wedding accessories such as shoes, gloves and jewelry, bridesmaid dresses, groom and groomsmen tuxedos and suits, dress and suit accessories from your shop. You must ensure that your delivery system (shipping) is efficient if you intend to do well with your online bridal shop.

Despite the fact that the slowly declining marriage rate has limited growth for the bridal shops industry, economic recovery has increased consumers’ wedding budgets and boosted demand for price-premium wedding products retailed by this industry.

Going forward, bridal shops are expected to increasingly invest in labor to provide superior customer service and differentiate from online retailers, however, rising wage costs will likely limit profit for players in this industry. Rising disposable income will on the other hand boost wedding budgets and couples that postpone marriage typically generate stronger incomes, translating to higher wedding budgets

One smart thing you may do for your business is to prepare a comprehensive catalogue that contains all form of wedding gowns and wedding accessories such as shoes, gloves and jewelry, bridesmaid dresses, groom and groomsmen tuxedos and suits, dress and suit accessories.

Your catalog should be your number one marketing tool so you must ensure that it is well designed and of high quality. You should be ready to always update your catalog when you have new designs – that is where your graphics skills will come in handy.

Another key factor that could help you grow your business fast is to leverage on existing platforms. You can join a wedding planners association in your area, as well as can partner with wedding and event planners in your area.

So also you should join the trend and don’t limit your business to just retailing, you and as well start renting wedding gowns and wedding accessories such as shoes, gloves and jewelry, bridesmaid dresses, groom and groomsmen tuxedos and suits, dress and suit accessories. It is a way of making additional income.

8. Our Target Market

Wedding is an event that one can be certain will take place in a town, community or city at least once in week. This goes to show that if a bridal shop is well positioned and well stocked, then they will continue to sell their products to a wide range of clients on a regular basis.

In view of that, we have positioned our bridal shop to service the residence of Baton Rouge – Louisiana and every other location where our bridal shop will be located in key cities all over the United States of America. We have conducted our market research and we have ideas of what our target market would be expecting from us.

We are in business to retail and rent a wide range of wedding gowns and wedding accessories such as shoes, gloves and jewelry, bridesmaid dresses, groom and groomsmen tuxedos and suits, dress and suit accessories to about to wed couples.

Our competitive advantage

A close study of the bridal shops industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other bridal shops in Baton Rouge – Louisiana. Isabella & Nancy ™ Bridal Shop, LLC is launching a standard bridal shop that will indeed become the preferred choice of residence of Baton Rouge – Louisiana.

Our bridal shop is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Baton Rouge – Louisiana. We have enough parking spaces that can accommodate well over 20 cars per time.

Our location, the business model we will be operating on (brick and mortar bridal shop and online bridal store), varieties of payment options, wide range of bridal wears and related accessories and our excellent customer service culture will definitely count as a competitive advantage for Isabella & Nancy ™ Bridal Shop, LLC.

So also, our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups flower shops) in the florist industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.


Isabella & Nancy ™ Bridal Shop, LLC is in business to retail a wide range of bridal wears, bridal accessories and related products to the residence of Baton Rouge – Louisiana. We are in the bridal shop industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing and renting of a wide range of bridal wears and other related products at affordable prices. We will generate income by;

10. Sales Forecast

One thing is certain when it comes to bridal shop business, if your shop is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Baton Rouge – Louisiana and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the bridal shop industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Baton Rouge – Louisiana.

Below is the sales projections for Isabella & Nancy ™ Bridal Shop, LLC, it is based on the location of our business and other factors as it relates to bridal shop start – ups in the United States;

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

Before choosing a location for Isabella & Nancy ™ Bridal Shop, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Baton Rouge – Louisiana. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the bridal shops industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Baton Rouge – Louisiana.

In other to continue to be in business and grow, we must continue to sell the bridal wears, bridal accessories and related products that are available in our shop which is why we will go all out to empower or sales and marketing team to deliver.

In summary, Isabella & Nancy ™ Bridal Shop, LLC will adopt the following sales and marketing approach to win customers over;

11. Publicity and Advertising Strategy

Despite the fact that our bridal shop is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Isabella & Nancy ™ Bridal Shop, LLC.

Isabella & Nancy ™ Bridal Shop, LLC has a long term plan of opening outlets in various locations all around the United States of America which is why we will deliberately build our brand to be well accepted in Baton Rouge – Louisiana before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Isabella & Nancy ™ Bridal Shop, LLC;

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retailers and bridal shops, it is normal for consumers to go to places (bridal shops) where they can get bridal wears and related merchandize at affordable price which is why big players line David’s Bridal and co in the florist industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established bridal shops, but we will ensure that the prices of all the products that are available in our bridal shop are competitive with what is obtainable amongst bridal shops within our level.

The payment policy adopted by Isabella & Nancy ™ Bridal Shop, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Isabella & Nancy ™ Bridal Shop, LLC will make available to her clients;

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our bridal wear, bridal accessories and other related merchandise.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a bridal shop business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

We would need an estimate of $350,000 to successfully set up our bridal shop in Baton Rouge – Louisiana. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funds / Startup Capital for Isabella & Nancy ™ Bridal Shop, LLC

Isabella & Nancy ™ Bridal Shop, LLC is a private business that is solely owned and financed by Isabelle Marcos and Nancy Marcos. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

N.B: We have been able to generate about $100,000 ( Personal savings $70,000 and soft loan from family members $30,000 ) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Isabella & Nancy ™ Bridal Shop, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail and rent our bridal wears, bridal accessories and other related merchandize a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Isabella & Nancy ™ Bridal Shop, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

More on Bridal Shop & Wedding Rental

Home » Wedding Dresses 101 » Entrepreneuship » How to Write a Bridal Shop Business Plan

How to Write a Bridal Shop Business Plan

Weddings can be some of the most special moments in a person’s life. From the bride’s wedding gown to details of the reception, this special day is something people remember forever.

If you’re a wedding dress retailer, chances are you’re passionate about making these moments extra special for your clients.

Maybe you’re looking to take your business a step further. Creating a bridal shop business plan can be overwhelming, but we’re here to help.

Keep reading to learn everything to consider as you take the next step in your business career.

bridal shop business plan

Table of Contents

Know Your Target Market

The first thing to consider when opening up a bridal shop is your target market. It’s important to keep up with the  trends in the bridal franchise  to best suit your future customers’ needs.

By understanding the latest trends, you can also identify your competitors and know how to stay on top. This industry is one of the most competitive, so creativity and innovation are crucial.

Be sure to keep track of what competitors are doing. How can you keep with the trends while also offering pieces that are creative and unique to your brand?

It’s important to ensure that your shop speaks to your style and what you want to offer to your customers. One way to do this is by finding the right brand you want to market with.

Cocomelody is completely changing the wedding dress shopping experience. We offer design flexibility with easy  customization options  to meet every bride’s unique needs.

Most brides today do prefer to have a custom-made gown, so this flexibility is crucial in today’s market. Yet, many wholesale wedding dress retailers still offer limited sizing and options for customization.

Teaming up with a brand that aligns with your values is essential to a successful business. If you and your sourcing brand do not see eye to eye, you already may be off to a rocky start.

Marketing your brand is one of the most important things you can do in modern-world business. In today’s world, digital marketing is especially important.

It allows businesses to maintain long-lasting and ever-present relationships with their audience. It requires experienced and professional marketers to drive business growth.

If you partner with Cocomelody, our in-housing marketing team will provide a professional and customized strategy for you.

We’ll be there to help start-up your store during all of the major first steps.

Finally, one of the most important steps in your business plan is financial details. Come up with a budget that is realistic for you, and do your best to stick with it.

There are many ways to create an  efficient business plan  while still being on a budget.

Some of the most important things to consider when creating a budget are:

What if we could save you some investment in finances?

Cocomelody provides an exclusive consignment program. We will provide the sample dresses when you open the store.

Start Your Bridal Shop Business Plan Today

If you’re thinking of starting a bridal shop business plan, there is a lot to consider. It’s important to find what will make you stand out in the industry and just run with it.

The bridal industry is intimidating and competitive, but we’re here to help. We would be happy to partner with you and be with you every step of the way.

If you’re interested in partnering with us, contact us today to learn more. See our  Partner Program  to see more details, or talk to our specialist.

We are looking forward to having you join us here at Cocomelody. no longer supports Internet Explorer.

To browse and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

paper cover thumbnail

Heirloom Bridal BUSINESS PLAN

Profile image of Nabanita Dasgupta

For a woman getting married, her wedding gown holds more significance beyond being just the article of clothing she wears on her wedding day. There is a story behind the gown-why she chose it, who she was with when she decided it was the one, how many bridal stores and dresses she went through before deciding on this particular dress. The purchase of her wedding gown is a very momentous occasion, and should be adequately celebrated. However, there are not many opportunities to make the shopping experience an event, thus this is where Heirloom Bridal comes into play. Providing the bride and her family and friends with hors d'oeuvres and cake, champagne, and professional photography servicing in addition to exclusive, high-end bridal wear and accessories, the shopping trip instantly becomes a true event that will allow for more attention on the bride and what she wants to wear on her big day.

Related Papers

Meredith Nash

This paper accounts for the rise of a monolithic contemporary post-feminist pregnant bridal identity that is upheld and sold as the “ultimate” pleasure of femininity in Australia, the US, and the UK. I shall critically analyse the enfranchisement of the contemporary pregnant bride as a “new” consumer identity using the purchase of a maternity wedding dress as a key example. I argue that as pregnancy is already an experience deeply embedded in the marketplace, with this comes the added pressure for pregnant women to use bridal maternity clothing to conform to normative feminine bodily ideals. This claim is supported by interviews with a sample of Australian pregnant brides as part of a longitudinal qualitative study of pregnancy and body image. I conclude that as much as the pregnant bride challenges convention, in many ways, paradigms of femininity, in this context, remain ultimately unchanged and unchallenged.

bridal shop business plan template

Susan Dobscha

Fashioning Cosmopolitan Citizenship

Journal of Communication Inquiry

Erika Engstrom

This article examines the hegemonic messages about weddings, gender roles, and consumption in modern society disseminated by The Knot, a bridal media company that claims to be the “#1 wedding website,” with brand extensions into magazines, books, and in partnership with the cable outlet Oxygen, the reality television program Real Weddings from The Knot. Analyses of The Knot's media alliances and its reality television program illustrate that as an example of political economy of the media, The Knot and its media synergy create for its female audience the image of the perfect wedding, which maintains a status quo reinforcing femininity and consumerism.

bridget nichols

Wan Wei SOH

Objective of the Study-- Extensive studies have been done on the selling and promotional functions of trade shows from the exhibitor’s perspective. Much research have also been made on visitors’ perceptions and attitudes towards trade shows. These studies however have not discussed in detail how trade show organizers or exhibitors can utilise the knowledge of visitors’ discourse to create effective advertisements. By focusing on the signifier, signified, sign and ideology, this thesis aims to bridge the research gap by exploring how trade show organizers can use nonattendees’ discourse to create trade show advertisements that engage nonattendees. Design/Methodology/Approach—This research is qualitative in nature. 5 recent Singaporean wedding show advertisements are analyzed via a semiotic lens focusing on the signifier, signified, sign and ideology. Semi-structured interviews are also conducted with 8 Singaporean brides who do not attend wedding shows. Findings—By focusing on the signifier, signified and sign, the 5 trade show advertisements are deconstructed and analyzed. Possible ideologies propagated by these advertisements are then made explicit. Findings from the semi-structured interviews show that all interviewees did not want to attend wedding shows prior to their wedding because of the perception of “hard sell” at the wedding shows. Current wedding show advertisements also made use of certain signs that do not resonate with this group of nonattendees enough for them to want to attend the wedding show. Implications—From the nonattendees’ discourse, signs associated with that can be used in advertisements specially targeted at nonattendees are identified. Some of these signs include non-conventional wedding dresses, music and the aisle. Recommendations on how to use signs from nonattendees’ discourse in advertisements are made with the guiding spirit of increasing trust and interest between the wedding show vendors and brides. For example, this study found out that some of the nonattendees regard the beach as an ideal place to hold their wedding. Wedding show organizers can then use the beach as a sign in their advertisement to resonate with nonattendees. Originality/Value—This is one of the first studies that focuses on how trade show organizers can make use of signs elicited from nonattendees’ discourse to create effective advertisements that can appeal to nonattendees. Keywords-- trade shows; contemporary wedding; semiotics; advertisement; Singapore society; signs; ideologies;

Daniel J . Flint

Dr Vaibbhavi Pruthviraj Ranavaade

The versatile draped silhouettes & heritage craft traditions redefined for contemporary connoisseurs; have further led to the rising acceptance of Indian ethnic/ fusion fashion as a paradigm shift for India to discern and emphasize local inimitability, to create a sense of belonging and stimulate consumption of a culturally promoted " Global-Desi " fashion dictum across cultures. This paper presents the study of major factors contributing to the Indian fashion system interpreting its engagement with the Indian society and also the world. This research highlights impact of the Indian Fashion system on the Indian society and its meaning. There is continued interest for classical Indian dress silhouettes, heritage textile crafts, accessories; this study concentrates on outcomes through the lens of history, culture, and sociology of fashion. The neue urban tribes and fashion social movements in the post-modern era led emergence of the apparel category-occasion wear; reserved for weddings, festivals, formal evening wear for parties. There is opportunity for exploring the hyper reality through the represented garment simulation in the occasion wear category. The Neue urban tribe creates lasting footprints through interpretation of the Indian Fashion System enroute popular culture; Bollywood and the satellite television. The semiotic approach to decode the nuance of the Indian fashion system embedded in popular culture through visual media like, family albums, films, magazine articles, red carpets appearance etc. across the 80's, 90's and 2000 onwards. The neue Indian women perceive the sari, salwarkameez, bandgala jackets, as essential inclusions of their contemporary wardrobes as they rendezvous their global counterpart in quest of cool hunting (Fashion Identity), trendsetting. Thus number and variety in types of fashion apparel will have a positive relationship with the role of women in society and their education level, profession and will provide future trend directions for occasion wear. Operational Definitions Global-Desi (An Indian term for global yet local Indian, local; Neue Indians), Khadi (fabric which is hand spun and hand woven in India, often referred as Fabric of freedom) Marshall McLuhan's 'Global Village' Communication theorist McLuhan was ahead of his time, writing about technology in the 1960's, his arguments seems even more relevant today in the internet age. McLuhan argues that the proliferation of electronic technology has extended our biological senses of sight and sound beyond their normal range. He is saying that through technology such as the telephone or television we are able to communicate instantaneously across the globe, which consequently impacts by speeding up the global economy and social life. McLuhan argues that due to technology and its instant communication we feel as close to someone on the other side of the globe as if they were in our own village. Therefore we can understand why McLuhan says we are in a 'global village'.

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

Bridal Shop Business Plan Sample

Bridal shop business plan guide, bridal shop business plan example.

We have an array of wedding merchandize that are eye-catching and luxurious. These will be available for clients who would either want to purchase or rent them. We also provide customizable services where we can alter some wedding gowns to fit the taste of our clients. Groom suits and tuxedos are also available. Other products include jewelry, shoes, bags, purses, and flower bouquets among others.

Related Posts:

Leave a comment cancel reply.


  1. Bridal Shop Business Plan Sample [Update 2022]

    bridal shop business plan template

  2. Bridal Gown Shop Business Plan

    bridal shop business plan template

  3. Bridal Shop Business Plan Template

    bridal shop business plan template

  4. Bridal Shop Business Plan

    bridal shop business plan template

  5. Sample business plan for bridal boutique

    bridal shop business plan template

  6. 11+ Shop Business Plan Templates

    bridal shop business plan template


  1. Wedding Consultant Business Plan

  2. Family Movie Plan

  3. Wedding Dresses by STAR SIGN

  4. 2023/24 Brides!? Get Gorgeous Wedding Dress Inspo From Our Gal Olivia

  5. details planning company

  6. Starting A Bridal Shop


  1. Bridal Shop Business Plan

    While most retail bridal shops focus on selling wedding gowns, our focus is everything else. We will cater to the mothers of the bride and groom, bridesmaids

  2. Bridal Shop Business Plan Sample [Update 2023]

    Before opening a bridal boutique, you have to do an accurate marketing analysis because a good business plan for bridal shop can only be

  3. Bridal Salon Business Plan

    INVENTORY DESCRIPTION, ANALYSIS, AND STRATEGY · Line: Bridal · Description: This line will consist of re-orderable wedding gowns, re-orderable headpieces, dyeable

  4. How to Create a Bridal Shop Business Plan

    What Your Bridal Shop Business Plan Should Contain · 1. An Executive Summary · 2. Your Business Description · 3. The Products and Services that You Will Sell · 4.

  5. Bridal Shop Business Plan

    Services, retail and apparel markets and financial considerations are all accounted for in this free, printable business plan for bridal shops that sell

  6. Bridal Shop Business Plan [Sample template for 2022]

    Bridal Shops are retail outlets that predominantly retail bridal wear, including wedding gowns, veils and other accessories such as shoes, ties, gloves and

  7. How to Write a Bridal Shop Business Plan

    The first thing to consider when opening up a bridal shop is your target market. It's important to keep up with the trends in the bridal

  8. (PDF) Heirloom Bridal BUSINESS PLAN

    This claim is supported by interviews with a sample of Australian pregnant brides as part of a longitudinal qualitative study of pregnancy and body image. I

  9. Bridal Shop Business Plan Sample

    Financing for our bridal shop business will be sourced from a bank loan to the tune of $2,500,000.00. This will be in addition to the savings of $500,000.00


    In Year 3, revenues should more than double from the previous year, with a net profitof at least 10% of sales.Mission:Bride's Entourage is a bridal boutique