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></center></p><h2>3 Types of eLearning Business Models</h2><p>eLearning is one of the fastest-growing businesses in the world, especially after the outbreak of COVID-19. If you plan to start your eLearning business, you must be fully aware of the types of eLearning business models you can choose and establish a business on.</p><p>COVID-19 created a huge opportunity for the ed-tech industry as 1.37 billion learners were impacted by national school closure in March 2020. Albert Einstein once said, “In the midst of every crisis lies great opportunity .” Similarly, this crisis presented an opportunity in the form of e-learning businesses. With the massive demand for e-learning and online education across the globe, it is high time for you to start an eLearning business , and to be successful; you need to adopt an eLearning business model.</p><h2>What is an eLearning Business Model?</h2><p>An eLearning business model is a framework that would guide your business to generate monetary returns. It provides a roadmap to your business plans and helps you envision the long-term value of your business. Different types of eLearning business models are being used by businesses but we have gathered the most successful and proven business models for you.</p><h2>Want to build a groundbreaking eLearning platform?</h2><p>Get in touch with us and learn how we can help you achieve your goals and objectives.</p><p>Book a Free Demo</p><p>There are 3 most common and successful eLearning business models that you can follow. For your ease, we have attached an infographic below displaying the 3 eLearning models.</p><p><center><img style=

1. Night School Model

The term night school model came up from the concept of skill-based classes. It is a classical business model where a learner pays a one-time fee to access the course content. Courses under this business model follow a fixed framework that includes learning modules, assessments, quizzes, or examinations to test the learner. So, for example, if you are interested in learning Tableau , then you can follow the below steps:

The night school model is most suitable for learners seeking a specific skill or learning a particular subject or a language. Most eLearning businesses adopt this model as it is a suitable alternative to physical classroom learning. This eLearning business model can be helpful for new businesses who are looking to generate cash flow by the subscriptions and sale of courses. Moreover, It is also a suitable model for businesses with high-priced courses.

However, this model has some downsides as well. The learner would only pay the course fees once and might not reinvest in your eLearning business again. In addition, if you want to focus on multiple topics, you will have to make separate courses for each of them since learners seek specific courses; hence, it is time-consuming.

There are some pros and cons of the night school model that are displayed in the table below:

Pros and Cons of Night School Model-eLearning Business Models

2. Academy Model

The academy model is subscription-based, where the eLearning platform operates as a virtual school. An academy eLearning business model encourages students to learn and develop multiple skills and provides an extensive library of courses, videos, and other learning materials. The academy model also provides numerous features for the learners, such as live question and answer sessions, support groups, and one-to-one sessions with the instructors.

This model creates a long-term relationship between the platform and the learners. It is suitable for creators, fitness enthusiasts, sports fanatics, and professionals of their respective fields. The academy model covers broad topics and then covers each area in detail, attracting learners looking to learn multiple skills.

For example, you want to learn about graphic designing in an eLearning platform . The academy model would provide information about different tools and software such as Photoshop, Indesign, Illustrator, and other Adobe software.

One of the plus points of this model is the constant inflow of subscription fees from the subscribed learners. Moreover, you can earn more in the future with the increase in the number of subscribers without additional effort to create more content. The pros and cons of this model are listed in the table below:

Pros and Cons of Academy Model-eLearning Business Models

3. Combined Model

A combined model is the integration of the “Night School Model” and “Academy Model.” This model offers both subscription-based offers as well as stand-alone courses with one-time fees. This model is suitable for those students who are willing to pay extra for additional course material or courses that can help them improve in their academics and skills.  

How to choose the most suitable eLearning Business Model?

How to choose the most suitable eLearning Business Model?

You have clearly understood all three eLearning business models; now, you can find the best fit between your business and the eLearning business models. Based on your core competencies, you can assess all three options and then opt for the most suitable one.

Edly is providing free eLearning business consultancy and demo that you can try out before making a final decision.


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The Cleverest Business Model in Online Education

Learning a new language is tedious and demands a lot of practice. Luis von Ahn doesn’t want all that effort to be wasted. In fact, it might be a gold mine.

business model for online education

Von Ahn, a computer science professor at Carnegie Mellon University, is the co-creator of Duolingo , a free language-­learning site that turns students into an online workforce. His software uses their answers to simple exercises in a translation service that he expects to charge money for.

It’s clever stuff: an education that pays for itself. That achievement is important as education moves toward being given away online (see “ The Most Important Educational Technology in 200 Years ”). Teachers and universities are now running into the same problem journalists and movie studios have faced: how will they make any money if the content is free? No matter how cheap it is to pipe information across the Web, producing lessons and coursework is still demanding and expensive.

Duolingo, which launched in June, has raised $18.3 million in venture funding (see “ Startup Has Language Learners Translating the Web ”). It offers English lessons for Spanish and Portuguese speakers and lessons in Spanish, German, French, and Portuguese for English speakers. Around 300,000 people now use it each week.

The company is going up against popular language software such as Rosetta Stone (itself a less costly alternative to in-person lessons). But von Ahn thinks he has the edge, and not only because his classes are free.

“Most language-learning software providers have no incentive for you to learn,” he says. “Once [they] get your $500, they’re happy. We’ll do a lot to get you to come back, because it really matters.” His hoped-for translation business depends on it.

That’s why the company’s 20 employees in Pittsburgh spend most of their time getting the software to teach better. Von Ahn says that so far about 30 percent of people who start learning a language will still be visiting the site a week later. That figure may sound low, but it’s impressive for any Web service, he says. Duolingo users are drilled on new words using both written exercises and audio (the software can detect and assess their pronunciation). As they progress, their performance is used to decide what lessons they get next.

It adds up to a free course several hundred hours long that can take a student from zero knowledge of a second tongue to what von Ahn describes as “intermediate level” ability—the kind you’d need to get by on a foreign vacation or grasp the gist of a newspaper article.

The other side of the business comes in when students are asked to practice by translating single sentences from one language to another. Those sentences are currently taken from sites von Ahn thinks should be translated anyway, such as English Wikipedia articles without equivalents in Spanish.

Multiple students translate the same sentence; software compares those results to settle on a final translation. After many sentences are put through this process, they are combined to create a translation of an entire document. The results, says von Ahn, are better than an automated translation but typically just short of professional quality.

Duolingo’s translation service is currently free, but by early next year the company intends to begin charging for “rush jobs” that have a deadline. Von Ahn says Duolingo will ask for less than the five to 20 cents a word that professional translators charge. The service is in pilot tests with a big media company, he says.

An inexpensive translation service could solve some big problems, particularly for newspapers in U.S. cities with large Hispanic populations. In August, for instance, the Hartford Courant launched a Spanish-­language edition. But it was produced almost entirely using Google Translate. The results, which were spotty, drew negative reactions . (The newspaper later abandoned the idea.)

This isn’t the first time von Ahn has found a clever way to distribute small tasks among many people to solve a challenge, an approach he dubs human computation. He created something called the ESP Game, which turned labeling computer images into an online challenge. Google licensed that technology for its search engine and later also acquired ReCaptcha, a system Von Ahn created to help digitize blurry old books. Those distorted letters a website will sometimes ask you to copy to show you are human? That’s ReCaptcha getting you to decipher text a computer can’t.

Duolingo’s design is inspiring others to look for new ways to apply human computation in education. “I think Duolingo is incredibly exciting,” says Dan Weld, a professor of computer science at the University of Washington who helped organized a workshop last summer on how to use crowdsourcing in education.

Weld thinks such methods could, for instance, turn students into a workforce that could correct or score the work of other students learning online. That could overcome a major shortcoming of massive open online courses, or MOOCs, which are encountering problems grading the work of tens of thousands of students.

There’s a “groundswell” in online education, says Weld. “But a lot of it is prepackaged video clips and other things we tried a long time ago that didn’t go anywhere. We need more power and personalization.” Achieving that solely with software is unlikely, he says, but properly directed crowds could provide the necessary intelligence.

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The Business Model of Higher Education

Eric Denna, CIO for the University of Utah and the Utah System of Higher Education, is the 2014 Viewpoints department editor for EDUCAUSE Review .

According to a recent search for the term "changing business model" on The Chronicle of Higher Education website, the term was used more than 2,000 times during the past three years. A quick reading of even just a few of the references reveals that the term is used rather loosely—which seems ironic for a community that prides itself on precision in language. This lack of precision suggests that although there is significant interest in the term, there is little agreement on what it means.

Furthermore, the lack of precision in the use of the term "business model" is resulting in gross generalizations, sloppy thinking, and unrealistic expectations about the nature and future of the business model of higher education. This allows others—others outside of higher education—to drive the conversation, with little rigor and even less familiarity with the history and nature of higher education, let alone its future. The collective lack of understanding about the nature of a business model in higher education results in academics being excluded from critical policy discussions at the institution, local, state, and federal levels—where many are equally unclear about the nature of business models in general and within higher education specifically.

To make matters worse, reactions to the term "business model" within higher education range from "higher education is not a ^#% [email protected] * business" to "what in the world is a business model?" As a result, those of us in higher education come off as naïve at best and as head-in-the-sand intransigents at worst. To many, we seem to be saying: "Let the rest of the sectors of the economy—whether medicine, construction, manufacturing, publishing, governments (all levels), governmental agencies, professional services, entertainment, libraries, whatever—enjoy being disrupted. Higher education is different."

Why is all of this important to CIOs and other IT leaders? As Clayton Christensen explains, disruption of business models involves technology (and not just what IT leaders would typically call information technology ). Since we IT leaders have primary responsibility to plan, build/install, and run information technology on campus, we are naturally poised to participate in the discussion about the future business model of higher education. Not participating marginalizes us in the strategic conversations of the academy. We become technologists instead of active members of the CxO crowd.

So, what exactly is a business model? With my background as a business school professor, an entrepreneur, and a senior executive or board member in many for-profit and not-for-profit organizations, business models have always been part of my world. However, about three years ago the concept of a business model became much easier for me to talk about when I was introduced to the book Business Model Generation, written by Alex Osterwalder and Yves Pigneur. The book grew out of their work at HEC Lausanne in Switzerland. Osterwalder and Pigneur provide a framework for a business model in the form of a template or canvas, which they call the Business Model Canvas, consisting of nine components:

Many academics seem to struggle with the notion of a higher education business model because they can't get past the language barrier. In response, I have translated the nine components of the Business Model Canvas into a series of nine questions that I hope are more useful for higher education (those of you who read my January/February 2014 Viewpoints column in EDUCAUSE Review will recognize some of the questions):

Answering these questions puts the IT leader squarely in a business model discussion without ever having to use the cursed "BM" word. More important, these questions and the underlying model can provide insights into just how higher education is being disrupted. Applying a framework like the Business Model Canvas to each of the oft-sited disruptors of higher education will begin to reveal some general trends. A recent and rather concise description of these disruptive trends in higher education was offered by MIT in Institute-wide Task Force on the Future of MIT Education: Preliminary Report:

The digital revolution can be felt across a number of industries, from publishing to media to retail, with the following trends surfacing across the spectrum:

What does all this have to do with the business model of higher education? The key lies in how these four trends change the answers to the nine questions I listed earlier. In fact, what might be more important is how these trends change the answers to the nine questions when they are rephrased to look to the future:

Although I am tempted to offer my own answers to these questions (both the "do" and the "should" forms), my professor side suggests that this is a good homework assignment. In fact, answering these questions is a great group exercise. In my experience, the process of answering the questions, and reconciling the answers across the campus community (in part and as a whole), is at least as important as, if not more important than, the answers themselves. Why? Because the answers will likely change a great deal during the coming years. Therefore, a key activity for keeping the business model of higher education viable will be the community's ability to engage in asking and answering these questions and then implementing the answers.

Only one thing seems certain: the last ten years are not a good predictor of the next ten. Some in higher education (e.g., senior administrators, members of the faculty senate, deans, or department chairs) may be tempted to think that they can manage, or even minimize, the disruption that is under way. And some self-avowed "elite" schools may think that the disruption does not even apply to them. But those who feel they are immune from business model disruption are the ones who should be the most worried.

In conclusion, let me be clear: much of the disruption of the higher education business model is the result of leveraging technology. Therefore, IT leaders have a natural and important role to play in the conversation about the business model of higher education. Using a tool like the Business Model Canvas, or answering the questions listed above, should provide the framework for any IT leader not only to participate but to be a key player in the future of higher education.

© 2014 Eric Denna. The text of this article is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License .

EDUCAUSE Review, vol. 49, no. 2 (March/April 2014)

Vital Dollar

9 Online Business Models for 2023 (Types of Online Businesses)

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Online Business Models

Are you thinking about starting an online business but don’t know which type is right for you? You’re not alone.

With so many popular online business models, it can be tough to decide where to start as an entrepreneur.

In this blog post, we’ll outline nine popular types of online businesses with a brief overview of each. So whether you’re looking for ideas or just want to learn more about the different types of businesses out there, read on!

The Best Online Business Models

Of course, there are many different types of businesses to make money online. However, most of them could be classified as one of the online business models listed below.

1. Content-Based Websites Business Model


A content-based website provides visitors with written information on a specific topic, usually articles or blog posts. Whether you want to call them blogs, authority sites, niche sites, or something else, they all follow a similar business model.

Content-based websites attract visitors who arrive at the site to read the content. The site owner may make money in a few different ways, including:

These websites may use different methods to attract visitors, including search engine optimization (SEO), social media marketing, email marketing, and sometimes paid ads.

Websites with different monetization strategies may have very different approaches. But, in the end, all content-based websites rely heavily on written content to drive traffic that ultimately produces income.

For example, a website that uses an advertising revenue model may take a much different approach to producing content and driving traffic than a blog monetized by selling an e-book. However, the free content on the site is the cornerstone in both cases and essential for the business’s success.

Most content-based websites constantly need to produce new content to keep the traffic flowing and spark growth. As the site owner, you’ll either need to write a lot of content yourself or outsource the work to freelance writers or a content agency.

Those who drive the majority of their visitors through organic search engine traffic also need to do a lot of keyword research to find words and phrases people are searching for and create content based on those keywords.

The Pros of Content-Based Websites

The Cons of Content-Based Websites

For more, please read our Guide to Building Profitable Niche Websites .

2. Audio/Video Content Business Model


Here, we’re talking about podcasts , vlogs , and YouTube channels . Essentially, this is a content-based business, but the focus is on audio or video content instead of written articles.

With the popularity of audio and video content spiking over the past several years, this type of business presents a tremendous opportunity.

The most significant difference between an audio/video content business and a written content business is the time investment required. Producing high-quality audio or video content takes much more time than writing blog posts or articles.

But since it takes more effort, fewer people are willing to do it. As a result, you may face less competition than you would face with a content-based site that produces written content.

This business is also unique because you could publish the content on your own website, on YouTube, or popular podcasting platforms. While having a website is ideal, it’s not completely necessary.

Monetization options include sponsorships, the YouTube Partner Program (ads), affiliate marketing, and selling your own digital products .

Audio/video content can be more challenging to outsource than text-based content. This is partly because the show’s host is essentially the face of the business. Video or audio content produced by many people would likely make it more challenging to brand your business and build a following. As a result, you should be willing to create the content yourself if you choose to pursue this online business model.

Audio/Video Content Pros

Audio/Video Content Cons

3. E-Commerce Business Model

E-Commerce Business Owner

E-commerce businesses come in all shapes and sizes. For this article, we’re talking about selling products online. This can be through your own website or online store, selling on a major marketplace like Amazon, or even dropshipping (where you don’t hold any inventory).

Starting an online shop is much more involved than starting a content-based site because you’ll need to choose a product, find a manufacturer or be able to produce it yourself, order inventory, and deal with fulfilling orders and shipping the goods to customers.

You’re also likely to face cash flow challenges , especially as you attempt to grow the business and add new products. You may need to pay for inventory several months before you start to generate any revenue from that inventory, so managing cash flow is a significant part of the business.

Taking cash out of the business and putting it in your pocket is more challenging with an e-commerce business than with many other online businesses that don’t involve physical products.

The income potential for e-commerce businesses is outstanding. While content-based sites might make money in several ways, product sales will account for close to 100% of the revenue for most online stores.

Suppose you’re hiring someone to manufacture the products and use Amazon FBA or another shipping and fulfillment service. In that case, much of the day-to-day responsibility will be out of your hands. That frees you up to work on big-picture things that may help to grow the business faster.

E-Commerce Pros

E-Commerce Cons

For more, please read How to Sell on Amazon FBA .

4. Service-Oriented Business Model


Service-oriented businesses are often overlooked in favor of some of the other online business models, but offering a service may be the most practical and realistic way to reach a full-time income online .

There are many different services you could offer as a freelancer , and chances you, you already have some skills or experience that could be used for clients.

For example, if you’re a web designer, you could offer to build custom websites for small business clients. If you’re a graphic designer, you can offer design services or create graphics for bloggers and other content creators. If you have experience with social media, you could set up profiles and manage campaigns for clients.

The opportunities are endless.

One of the benefits of starting a service-based business is that it’s often one of the quickest ways to earn money online. You can start offering your services immediately after coming up with an idea and start making money as soon as you land your first client .

That’s much different than the other online business models we’ve looked at so far, which would take several months before generating any money.

Starting a service-oriented business is usually less capital-intensive than starting another business. In fact, you could start without spending any money at all.

Many people considering a service-based business fear they won’t be able to find clients. However, you can use many different methods to find paying clients. You may have people you already know who would be interested in hiring you. Free ads on sites like Craigslist can also be highly effective.

Paid ads on Google and Facebook may produce an excellent return on investment. And once you’ve gained momentum, word-of-mouth and referrals will probably be the best method.

Service-Based Business Pros

Service-Based Business Cons

5. Education/Course Business Model

Online Course Creator

If you have expertise in a particular subject area, you may want to consider starting an online course business. This is a great way to share your knowledge with others and generate income simultaneously (it can be one of the most lucrative business models ).

Thanks to platforms like Udemy and Skillshare , creating and monetizing online courses is easier than ever. You can use one of these platforms or a platform like Teachable that allows you to create a website and sell the course on your own.

When creating an online course, it’s essential to choose a topic that you’re passionate about and that you know quite a bit about. It’s also important to ensure there’s a demand for the course before putting in the time and effort to create it.

You can do this by checking out other online courses on Udemy and Skillshare to see what’s popular or by conducting market research on Google and other search engines.

Creating an online course can be time-consuming, but once it’s complete, you can generate passive income from it for years to come. And best of all, you can offer the course to people worldwide without having to deal with geographical boundaries.

Courses aren’t the only possibility here. There are other ways to build education or information-based businesses. Of course, writing and selling e-books would be another possibility. Membership websites and hybrid products that involve an online course and a membership or subscription model are extremely popular right now.

Education/Course Business Pros

Education/Course Business Cons

For more, please read How to Make Passive Income from Online Courses

6. Software or SaaS Business Model

Software Developer

If you’re a tech-savvy individual, you may want to consider starting a software or SaaS (Software as a Service) business. This online business model has become increasingly popular in recent years thanks to the rise of cloud computing.

With a software or SaaS business, you create a piece of software that people can use online. This could be a desktop application, a mobile app, or even a web-based app. Alternatively, it could be a plugin or add-on for another piece of software.

The great thing about this business is that once the software is created, it can be sold to an unlimited number of customers. And since it’s delivered over the internet, there are no geographical boundaries.

The main difference between the software and software-as-a-service models is that SaaS typically involves recurring subscription payments . For example, email marketing services like ConvertKit and AWeber charge monthly fees.

As a result, a SaaS business has the potential to generate significant ongoing and recurring revenue . On the other hand, the software is often sold for a one-time upfront payment.

Because of the recurring revenue stream, SaaS businesses are fascinating to buyers or investors. Some buyers look specifically for SaaS opportunities over other profitable online business models.

Knowing details like the churn rate , a buyer can buy a SaaS business with high confidence that it will continue to generate a specific income level over the next several months and even years. As a seller, this is ideal because you may get a higher price for the business.

Software or SaaS Business Pros

Software or SaaS Business Cons

7. Affiliate Marketing Business Model

Affiliate Marketer

Affiliate marketing is an internet business where you promote another company’s product or service and earn a commission on each sale you generate.

Some of the business models we’ve already covered (content-based websites, audio/video content) can be monetized with affiliate programs. However, you don’t need to have your own website to make money with an affiliate business; this can be a business model of its own.

Many high-earning super affiliates make money by paying for ad clicks and/or promoting products to their email list.

Affiliate marketing can be highly lucrative for successful affiliates, and there’s no need to create your own product or content to get started.

As the affiliate, you’ll have no responsibility for providing customer service or support. The company that’s selling the product will be responsible for support.

The commission you’ll earn from each sale or referral will vary from one product to the next, but commissions for digital products tend to be very high. In some cases, the affiliates earn a bigger cut than the company selling the product.

Affiliate Marketing Pros

Affiliate Marketing Cons

8. Digital Products Business Model

Typing Hands and Laptop

The terms “digital product” and “info product” are sometimes used interchangeably, but there are so many other types of digital products you could create aside from info products like courses and e-books.

Printables like planners, organizers, and checklists are extremely popular and could be possible in many niches. Other possibilities include spreadsheet templates, slideshow templates, website templates, WordPress themes, WordPress plugins, icon packs, Photoshop files, add-ons for popular software, audio files, photos, and more.

Creating digital products can be enjoyable and rewarding, especially if you’re passionate about the topic. Once you’ve created the product, it can be sold an unlimited number of times with little to no additional work required.

Some products take a lot of time to create, but others can be done relatively quickly. You could also outsource the product creation by hiring freelancers at sites like Upwork and Fiverr.

If you have an existing website or blog, you could choose to create products as a way to monetize the site. Or, if you don’t have an existing site, you could build your business around downloadable products.

You can sell the products at your own site or set up a shop at marketplaces like Etsy and Creative Market . Of course, if you create a site, you’ll have complete control and won’t need to split the revenue with anyone. But existing marketplaces do make it easy to get started quickly.

Digital Products Business Pros

Digital Products Business Cons

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9. Print-On-Demand Business Model

T-Shirt on Hanger

The print-on-demand business model is similar to the digital products business model in that there’s a minimal overhead cost, and you can sell unlimited products.

The main difference is that the products are physical goods like t-shirts, mugs, tote bags, and phone cases with print-on-demand. However, you don’t need to deal with inventory since the products will be printed and shipped as they are purchased.

Numerous print-on-demand companies will handle all of the printing, packaging, and shipping for you. All you need to do is design the product and upload your artwork. With marketplaces like Redbubble and CafePress , you don’t even need your own website.

If you want to set up a website (strongly recommended for maximizing your income), you can use Shopify and easily integrate it with a print-on-demand supplier like Printful .

Print-on-demand is a great online business model for creative people who want to sell physical products but don’t want to deal with the hassle of manufacturing, inventory, and shipping.

In addition to the types of products listed above, you can also sell books with the print-on-demand business model. Thanks to Amazon’s Kindle Direct Publishing, anyone can become a self-published author. You’ll write the book or hire someone to ghostwrite it for you, and Amazon will print and ship the book when a customer purchases it.

Print-on-Demand Business Pros

Print-on-Demand Business Cons

For more, please read How to Start a Print-on-demand Business .

Frequently Asked Questions

There’s no exact answer to this question because there are many online business models, and the best one depends on your abilities and interests. Content-based websites are excellent for beginners. A YouTube channel or podcast could be ideal if you have an engaging personality. Freelancing may be the best online business if you have existing skills you can monetize.

The startup costs vary for different internet business models. Some businesses can be started with no money at all. For example. you could work as a freelancer or start a print-on-demand business without investing any money. Other businesses, like a content-based website, could be started with less than $100. And some business models, like e-commerce, may require a few thousand dollars for initial inventory.

I believe a content-based business, like a blog or niche website, is the most straightforward. It’s not necessarily easy, but the process is fairly straightforward for new business owners.

Final Thoughts on Common Online Business Models

Now that you know about the different types of online businesses, it’s time to decide which model is right for you.

Of course, there’s no need to limit yourself to just one business model. You could choose to sell digital and physical products or even combine multiple business models to create a more diversified income stream. The most important thing is to choose a model that you’re passionate about and that you can see yourself doing long-term.

Once you’ve chosen one of the online business models, it’s time to start planning your business.

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Hal is passionate about managing money and investing. He loves to write about the websites, apps, and techniques that he uses in his own life to manage his own money more effectively.

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Profitable Online Education Business Ideas

Category: Education

Date: February 15, 2023

Profitable Online Education Business Ideas

Today, education is one of the largest and steadily growing sectors worldwide. The education industry showers promising opportunities for starting an education business . According to Global Industry Analysts, the private learning and tutoring market is expected to grow as a $227.2 billion industry by 2023.

If you are an expert in various fields such as photography, music, dance, cooking, painting, and others, then you can share it with the outside world. This will help you educate a massive group of students, aspirants, and common people and thereby gaining revenue and attention !

In this post, we have curated the best 22 profitable education business ideas. By the end, you will be able to find out the perfect business idea that will suit your passion and expertise.

Here we go.

21+ Profitable Online Education Business Ideas

1. tutoring students online.

Tutoring Students Online

Tutoring students online is a lucrative education business idea that does not demand high investments. As tutoring happens at a one-to-one session, you can monitor students’ individually and make them master the lessons at their own pace and understanding abilities. Make sure you have access to all the essential requirements such as seamless internet connectivity, well-operating electronic gadgets/computer, and online education tools.

Top Online Tutoring Websites

2. online home schooling services.

Online Home for School & Education Industries - ColorWhistle

Online homeschooling services, one of the smartest attempts to teach students of all grades. According to the National Home Education Research Institute there are over two million children being homeschooled in the U.S. Create enticing content using advanced technologies and powerful learning tools to provide the best learning experience for the students.

Top online home schooling websites

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3. Online Education Games

Online Education Games

Online learning games are useful in making students stay active. Fun to-do tasks, games, and others allow students to master the lessons enthusiastically without distractions. Moreover, these online games enhance students’ perception levels, creativity skills, problem-solving techniques, and so on. Hence, you can build amazing IQ improvement games that help students to learn subjects with extra fun.

Top online educational game websites

4. Online High School

Online High School

As online high schools provide flexible learning opportunities for students, it is a perfect idea for an online education business. Nowadays, high school students take part in extra-curricular activities, part-time jobs, social works, and others. These activities probably make students miss learning sessions in brick-and-mortar schools. With an intuitive online high school system, you can make these students focus on other activities along with academic activities.

Top online high school websites

5. Online Library

Online Library for School & Education Industries - ColorWhistle

Online library, one of the powerful education business platforms useful for both youngsters and adults to spend their free time fruitfully. Moreover, many schools and colleges have started converting their educational materials to electronic format. Comprise an extensive range of academic books, newspapers, dictionaries, encyclopedias, magazines, and many more into the online system and make it easily accessible for all.

Top online library websites

6. Online Acting School

Online Acting for School & Education Industries - ColorWhistle

Online acting schools pave a great way to teach acting skills for people. Before establishing an online acting school, make sure you have all the essential technical requirements such as electronic gadgets, tripod stand, seamless internet connectivity, headset with microphone, etc. By having a strong digital presence, you can reach a massive number of people who aim to begin their career in acting.

Top online acting school websites

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7. Online Courses

Online Courses School & Education Industries - ColorWhistle

Online courses are a profitable business idea for sharing your expertise with the world. According to TheBalancesmb.com, online courses are expected to reach more than $240 billion by 2021. Being available in the online platforms help you in targeting the potential audience. Additionally, providing online courses at an affordable price becomes a passive revenue generator for your business.

Top online course websites

8. Digital Skills Development Center

Digital Skills Development Center - ColorWhistle

Establishing an online skill development center is a lucrative education business idea. Many subject matter experts (SMEs) are optimizing this business opportunity and educating people. There are so many interesting areas to cover in the online course that includes photography, personality development, music, gardening, cooking, beauty tips, language, and many other skills.

Top skill development websites

9. Online Fashion Design Institutes

Online Fashion Design for School & Education Industries - ColorWhistle

Both men and women have a huge love for fashion designing, but they do not get ample time to attend regular classes. You can inspire an enormous group of potential design aspirants by providing online fashion design courses. Further, you have to provide live sessions with experts, lesson recording functionalities, practical assignments, theory content pdf, certifications, etc in your online fashion design institute.

Top online fashion design websites

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10. Online Music School

Online Music for School & Education Industries - ColorWhistle

Online music classes can target prospective audiences from in and around the world. By launching an online music school, you can easily turn your music expertise to an income flowing stream. Advanced tools including video making software, online chatting platforms, discussion boards, online payment gateways, etc will help you stay connected with the music aspirants.

Top online music schools

11. Online Stress Management Courses

Stress Management Courses for School & Education Industries - ColorWhistle

In this fast-paced world, many people are looking for stress management skills and ideas. Hence, by providing stress management counseling online, you help people to access your services from anywhere at any time. Further, if you are a specialist in stress management you can provide training and courses for people who are aspiring to become professional stress management specialists.

Top online stress management course websites

12. Online Woodworking Courses

Wood Working Courses for School & Education Industries - ColorWhistle

Launching an online woodworking course helps you to effectively promote your business in the digital world. By taking online sessions and providing learning courses, you can share your expertise and grab the attention of potential aspirants who aim to become professional woodworkers.

Top online woodworking classes websites

13. Online Cooking Classes

Online Cooking Courses for School & Education Industries - ColorWhistle

Online cooking is one of the best income-generating education business ideas. If you are an expert in cooking, then online cooking business will be the right choice for you. There are so many housewives, cooks, caterers, bachelors, etc who are looking for unique cooking ideas. By sharing your creative cooking skills online, you can attract an enormous group of audience.

Top online cooking class websites

14. Online Courses for Entrepreneurship

Online Entrepreneurship for School & Education Industries - ColorWhistle

Many people dream of becoming successful entrepreneurs. If you are a skilled entrepreneur with lots of experience, you can help those aspirants with online entrepreneurship classes. In the online course, you can share your experience, reveal smart business tips, etc and earn income.

Top online entrepreneurship courses websites

15. Educative Cartoons Series for Children

Cartoon Series for School & Education Industries - ColorWhistle

It is easy to engage school children in animated cartoons. Even schools are looking for experts to produce educative cartoon series for their students. Hence, if you are skillful in animation related activities, then you can focus on creating educative cartoons for children. By doing so, you can run a highly profitable and thriving business.

Top educative cartoon websites

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16. Start an Online Photography Academy

Photography Academy Courses for School & Education Industries - ColorWhistle

Online photography academy, one of the perfect business ideas for driving income. With the help of your online photography academy, you can provide quality photography skills. Also, people will gain both theoretical and practical experiences in photography regardless of time and surroundings.

Top online photography academy websites

17. Start an Educative Radio Program

Educative Radio Courses for School & Education Industries - ColorWhistle

Most of the people spend their time listening to radio programs. If you are good at developing content on radio, you can engage people by hosting educational radio programs. You can cover subjects including entrepreneurship, economy, science, laws, and other education-related content in the program.

Top educative radio websites

18. Start an Online Charter School

Online Charter School Courses for Education Industries - ColorWhistle

Charter schools provide many educational benefits to the students. If you are interested in gaining a business portfolio in the education sector, then develop a strong web presence for the charter schools. We have written a detailed blog on the must-have charter school website functionalities , click here to learn more.

Top online charter school websites

19. Child Caretaker Courses

Child Caretaker Courses for School & Education Industries - ColorWhistle

Online child caretaker courses are an amazing education business idea. If you are a specialized child caretaker then you can create online certification courses helping people who aim to get certified as a professional child caretaker.

Top online child caretaker course websites

20. start an online bible school.

Online Bible Courses for Education Industries - ColorWhistle

If you are an educationalist with biblical knowledge, then online bible school is a profitable education business idea for you. For instance, school children do not find time to spend in spiritual-related activities. You can help these children to learn spiritual concepts by making your expertise available online.

Top online bible school websites

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21. Start an Online Language School

Online Language School for Education Industries - ColorWhistle

Online language schools, one of the great ways to earn money in the education business industry. If you are good at speaking local and foreign languages fluently, then you can start an online language school. You can help a sizable group of audience willing to learn languages in their free time remotely.

Top online language websites

22. Start an Online School for Disabled

Online School for Disabled - ColorWhistle

Online private schools are one of the lucrative business ideas in the education industry. It might be hard for physically and mentally challenged students to travel to the school at the scheduled time. By launching online private schools for disabled students, you can make them learn from home at their preferred timings.

Top online school websites for disabled

Importance of Digital Presence for Online Education

In this DigiTech world, online presence has become the greatest source for boosting the growth of any business. If you want to be successful in your education business, then you have to showcase your training services on your own website. It is easy to capture the attention of potential learning aspirants using a professional website.

These above-mentioned education business ideas will be useful for following your passion, establishing a strong online presence , generating revenue, and many more benefits. There are modern solutions like SendPulse Edu that offer a suite of tools: an  online course builder , a handy CRM to manage students, or multiple channels to promote your course.

If you want to explore these perks, you have to activate your presence in the online world. For developing a unique image in the online education business , you should create a website, provide online learning services, optimize for search engines, and so on. Establishing a presence in the online space is not a piece of cake, it involves a lot of effort and process.

To assist you on that scale, there are thousands of education website design agencies out there. Pay close attention and choose the trustworthy and experienced service provider for your online education business.

Final Thoughts

We hope this blog helps you make the right decision for beginning your online education business. If you like to get any assistance for setting your feet in the digital space, do reach our team.

At ColorWhistle , we provide unique education web design and development services for leading your online education business. Feel free to contact or call us +1 (919) 234-5140 at any time. We are glad to work with you!

Do you like to add any more online education business ideas that we have missed? Let us know in the comments section.

Disclaimer – All of the images inside the blog belong to pexels.com. ColorWhistle does not own any of the images

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Pavithra Samuel

About the Author - Pavithra Samuel

I'm a word-aholic copywriter at ColorWhistle sharing a special bond with digital marketing. I always love to write unique and creative content. For this, my research & consistent reading habits are bolstering me a lot. I always search for unique inspirations and write them all down to use in my blogs & content. And, few content writing tools serve as my big pillars of support. Other than reading & writing, my other two beloved pals are food & music. I do post blogs & articles frequently. To get regular updates, stay tuned with us!

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Applying the Business Model to Education: Current Failures, Future Possibilities

In recent years, there has been a growing trend to view educational institutions as businesses, assessing them in terms of business models and measures. Consistent with such models, institutions are required to justify their existence based not on criteria such as quality of faculty or resources, but on whether they:

This trend arose partially from the need to move away from the subjective and over-emotional manner in which education has been traditionally approached (vague references to intellectual maturity and greater good) and was encouraged by the increasing reliance of educational institutions on state or private Online Broker “investors,” who demand increasingly measurable, objective, short-term “return on investment.”

Conceptual and Practical Problems with the Business Model in Education

In the business model of education, the institution is viewed as the “service provider” and the students are viewed as the “clients.” The only tangible and measurable components of the transactions between the two in the current version of the model are the fees the students pay to attend an institution and the degree (“product”) students receive at the end of their residency at the institution.

However, unlike any other business transaction in the US, payment of the fees does not guarantee that the “clients” will:

To stay consistent with their current business model version, institutions would have to either:

Hypothetical Solution

One could envision a two-stage model in which the provider-client roles switch half way through the paying-fees-receiving-degree process.

Stage 1: Institutions as Service Providers, Students as Clients

In this stage, students pay a fee. In return they get access to resources that facilitate and structure learning, such as:

These resources are clearly spelled out in the institution’s mission/advertising/contract with their “clients” (through admissions policies, for example). After the service has been provided (e.g. at the end of each quarter), clients have the right to evaluate the service they received and examine whether it fulfilled the admissions contract. If it has not, they should be able to request remedies such as:

If these requests are not satisfied, students should be entitled to a refund. This is where the first stage of the transaction ends.

Stage 2: Students as Service Providers, Institutions as Clients

In this stage, institutions “pay” students with a grade and/or degree. Degrees are the currencies of educational institutions. Their value has been earned through the universities’ work and, like all currencies, degrees carry a proof/promise of value and can be “handed over” in return for employment (among other things).

Once students have completed stage one and have accepted the educational service they received as fulfilling the admissions contract, the institution demands that students demonstrate that they deserve the grade/degree. Students do this in the form of:

In stage one, it was up to the students to assess whether the institution provided them with what was promised in the admissions contract. In stage two, it is up to the institution to determine whether or not the students can provide the “service” necessary to earn the degree, which constitutes a certification that the recipient has demonstrated thorough knowledge of the topic the degree is for.

Staying within the business context, the reasons institutions would enter stage two and require proof that the students deserve the “payment” (degree) cannot be of the vague, education-for-the-greater-good kind. In other words, it cannot be about ensuring that the students have grown intellectually, are better and more knowledgeable and experienced individuals, and can better serve society. Rather, the reasons for requiring proof before handing out degrees will be about ensuring that the promise this degree makes to the world is true (the promise that the recipient has demonstrated thorough knowledge of a topic and has acquired certain certified skills). The motivation is that ‘true’ degrees result in:

Such an approach to education-as-business and to the meaning of a degree would be more consistent with the scope of a true business model. The question that remains is, “Is this what we want education to be?”

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4 thoughts on “ Applying the Business Model to Education: Current Failures, Future Possibilities ”

Too often when people look at business models and education they assume the student is the client. Not so. The community is the client.

Let’s look at public K-12. The entire community buys the product through taxes and has an expectation of the product. The product is the student graduating with a pre-determined set of skills: reading, writing, arithmetic, but also more elusive skills such as citizenship and responsibility. Think of students like a car that we expect to run, stop and do a pre-determined set of things like defrost the rear window.

When public school began that set of expectations was clear–the three Rs–and because schools were local and paid with local property taxes these service providers were pretty responsive to the needs of its clients (the community). Our world is more complex and global, and communities expect our schools to prepare students for every possibility. Public schools also need to be responsive to, and show respect for, the diversity our modern world demands. So, religions, race, gender and other roles, previously simple, are now making complex demands as well. Thus, the demands of the client/community is in flux and a bit muddled. No service provider can meet such vague and changing demands.

Enter NCLB. In defining outcome with clear standards the public schools are expected to teach towards that target. Each year schools are tested, and those results are released to the community at large. As payment has shifted from local taxes to state and federal, those larger entities now assume more of a client/community role and thus demand satisfaction, or withhold payment.

What does this mean for schools? In short, service providers (aka schools) are required to meet the needs of the client/community. The students are merely product. This means that the needs and wants of the students are immaterial other than what makes them meet the expectations of the community. Learning does not need to be fun, and teachers do not need to be liked other than how that succeeds in creating a better product (students will skills).

One problem with looking at students as cars, though, is that some people automatically turn to being “old school” and harsh. But that does not work for all. Let’s remember that NCLB stands for No Child Left Behind. Graduation rates in the past were horrible compared to today, but our economy allowed for students to drop out and still become productive members of the community. Students also graduated with skills far below the standards because they showed up. Now, our client/community expects all students to not only graduate, but to have the skills expected at each grade level. How to get there?

This is where free and reduced lunch, counseling, sports teams and fun come in. What motivates students? What provides the support and motivation required for students to learn? As each student/product is different, schools need to be flexible, but they also need to get the job done for each student. If they do not–if some children are being left behind–then they need to reexamine what they do and change accordingly.

The community as client is not new, but in examining what motivates students and supports them schools have mistaken students as clients, and not products. Our society used to look at students as the children they are, and do what was best for them as a matter of course. At some point schools began to ask them what they thought, and then catered to them. There is an always-moving but clear line between getting feedback and responding versus thinking they (and their parents) know best. Schools are, at best, partners in providing what the client/community deems worth paying for.

Much of the current frustration in education comes from these confused roles. Not all students respond to the traditional curriculum, yet students are clearly not self reflective nor honest enough to determine their own needs. Schools no longer teach, but facilitate, and the debate of what to do with those not meeting standard is complex and frustrating because what works for that shrinking under served product is hard to determine. Their failure also calls into question to experience of the service providers and the client/community that succeeded with past methods. And, unlike a car, we cannot reject it and sell it for scrap. We also cannot reject delivery of students for being defective, but have to work with what comes in the door; at best we can work with our suppliers through early education and nutrition.

Differentiation and Response to Intervention are two basic strategies that service providers are now using. They are a start. Along with programs like Head Start and free and reduced lunch schools are providing services clients demand. But, notice that every solution to schools has nothing to do with the student at that moment, but instead with what skills they walk in the door with (including attitude, tenacity and other elusive skills) and what teachers do with where they are. In looking at students as the product (the car) business models such as The Toyota Way, Lean Manufacturing and organization skills like Getting Things Done suddenly speak to the educational crisis in our country.

I suggest these models are our next step.

This article seems to be focused on the college level. In that case, the client is even more elusive, but I would argue it is the future student. What goals do they have? In ten years, what do they expect from their investment. A job that pays a certain amount? A career? Or simply to be well rounded? Assume the client is future-student, and present student becomes the product while the school remains the service provider. To this end, a survey of alumni might provide guidance.

Dear Prof. Vassilakis.

Your essay is the most thoughtful and constructive critical analysis of the “business model” of ed–ucation I have thus far found online. I have a sense that it is offered by a committed and thoughtful classroom educator.

(Just to introduce myself:” I hold a PhD. (philosophy) and a M.A. (philosophy of ed.). I have multiple peer review publications and conference presentations in both areas and have taught at the ABE/GED, high school, community college, and university levels, including for-profit institutions).

As I understand your more thoughtful and realistic proposal, it is offered as an approximation of the best outcome that is be reasonably “consistent with the scope of a true business model;” and that it is an open question for you whether such benefits are all we should expect from our educational institutions. But is it an open question whether any educational model can be acceptable that is conceived in terms of a commercial exchange and motivated, at least one side, by profit?

I oppose the business model because it would place the principal means of our intellectual and cultural development in the hands of people who do not understand or value them and who do not seem to be capable of reflecting on their own limitations. When used disingenuously by Wall Street, appeals to these values are, as you say, appeals to “sentimental idealism.” But the fact is that acceptance of business model would be a cultural catastrophe and massively profitable windfall for corporations. At best it would serve the perceived needs of children, older adolescents, and a general public whose beliefs and values have been shaped by these same commercial interests.

(1) You are obviously right in insisting that learning outcomes must be assessment ; but, it is equally obvious that the assessment must not be controlled by the for-profit-institutions themselves. It must be done by an independent agency through standardized tests of proven validity and reliability (including “hands on” assessment), with guidance from relevant professional organizations and oversight by Federal and State authorities, It should issue no grades, diplomas, or certificates of qualification — only an explanation of what was assessed, the evidence for the test’s validity and reliability (including correlations with related academic and employment goals), and guidance about how the results should be interpreted and applied, Of course, tests alone cannot measure everything that is educationally important, but they are the only means available to us of blocking inevitable — and highly profitable — institutional abuse. (Were such a validating resource available, there would also less need for formal educational institutions. One would be free to learn whatever one wishes, either independently through one’s own efforts or from someone able and willing to serve as a teacher; and there would be a credible, publically available, and realistically applicable measure of what was learned.)

(2) Unfortunately, the profits of post-secondary for-profit institution depend upon a pool of 700,000 fully qualified academic professionals working – if at all – as part-time “adjuncts” in traditional institutions where they are hired part-time by the semester, paid a small fraction of full-time faculty salary per course, receive no benefits, have no role in departmental or institutional governance, and are terminated at will without cause or appeal. These essentially jobless educators would provide additional for-profit institutions with a ready source of low-cost faculty. If the business model succeeds, the status of post-secondary faculty as “hired hands” will have been established, and higher education will no longer be our principle sources of intellectual and cultural leadership.

(3) Your “two step” plan would make honest bargaining and real learning at least possible; but, given grade inflation and the profit incentive, it is more likely to result in student demands for lower standards and administrative pressure on faculty to comply in order to maintain the high enrollment required for high profits, The same considerations would motivate strong corporate resistance to any rigorous, objective assessment. (The SAT is already being altered to permit lower admission standards and to reflect more popular, i.e., commercial, values.)

(4) Employer dissatisfaction with other businesses’ profitable but unsatisfactory “products” would in-pose some “quality control,” but this would take time; and if it has a serious effect on profits, the “pro-duct suppliers” will do what businesses do – cut their losses and invest their capital elsewhere.

(5) “Is this what we want education to be?” As the issue currently stands, it matters very little what “we” want. State funded educational institutions have already adopted the business model in principle and private non-profits are not far behind. All that is needed is for further cut-backs in government funding, together with continuing increases in tuition, administrative, and other, non-instructional costs, to create a financial crises. It will then be urged that the only solution is to be transfer control of curricula, standards, educational methods, revenues, and physical assets to the managerial “efficiency” of Wall Street.

(6) Growth is only valued in business if it leads to greater profits. This is not a trivial point. Growth in the number of individuals served may be assumed to be good, depending on the service actually provided; but growth for the sake of unlimited increase in wealth and power cannot. It is the latter which has led to the present problem. The business model scenarios we are being sold are produced by ad agencies; the real reasons for selling them to us are written on the “bottom line.”

As far as I can see, the only solution is for educators, K. through graduate school, to organize to block any further progress of the business model and to reverse the damage already done. (Who else will or can do it?) This can also be a first step toward permanent, responsible control by educators of their profession.

Best wishes,


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Business Models in Education

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If you are an entrepreneur eager to revolutionise education, figuring out how to make money is a daunting task. In this workshop, in conjunction with Education Entrepreneurs and Startup Weekend EDU, we explore the market opportunity for edtech startups in Asia, as well as different business models in education, the advantages and disadvantages of each, and some inspiring examples of start ups that have found success thus far.


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Business Model of Education Explained

October 13, 2021 By Hitesh Bhasin Filed Under: Business Models

The business model of education revolves around different processes of facilitating learning or procuring skills, knowledge, beliefs, habits, or values. Education is indeed one of the basic needs of man. There is hardly any chance of earning a living without proper education.

A person is known by how educated he/she is. There are various stages of education. Starting from kids’ playschools, there are colleges and universities around the world.  Every region has its education system, which has the essence of that region.

These days, there is more focus on technical education and in-depth knowledge of the subjects you are learning.

Hence, education systems across most of the countries have evolved over the past few years. It has led to the emergence of educational institutes not just as a service but also as a business.

This post will take you deep into the Education Business Models and guide you about the key traits of successful education-related business models. So, let us get started-

Table of Contents


Education is often held accountable for the success of students. The education systems aim at imparting good quality education to one and all.

Students are those who are seeking answers. They look at the educational systems with hope and believe that they will find those answers. That is why the business model of education should be drafted to cater to these needs of students.

Moral Value System associated with the Business Model of Education

Every business runs of profit. But, the motive behind the business of education is to impart pure and unbiased knowledge.

The customers of this system are the students or learners. Their satisfaction is the soul of this business model. There is no business that is intrinsically good or bad. The profits earned from these businesses determine their nature.

In an educational system, the profits are in two primary forms. One is the financial profit gained by the institution, and the other is the educational insights gained by the students.

If both of these profits are achieved in equal measure, both the parties are in a win-win situation. It helps the education business reach a neutral end.

Need for a Good Business Model of Education

In the initial school years, the students take education for teaching fundamental moral values. The education they receive is aimed at making them better as human beings.

High school education is aimed at professional expertise. Students learn the skills which can help them earn a living and be the breadwinners for their families. The technological and professional trends keep on changing. Concerning technology, there are constant changes and upgrades. These changes demand changes in the business model, as well.

The current business model should be efficient. The education imparted through this model should help the students sustain themselves in the professional world. The students gain technical competence as well as the ability to mitigate the risks of vulnerability.

Best Ways of Money-making via Trendy Educational Business Models

As mentioned above, every business wants to maximize its profits. They want the revenues they earn increase manifolds. So, here are some ways that can be used by an educational institution to make money.

1. Live Classes

There can be nothing as good as actual teaching. A teacher dedicating his/her precious time for her students and empowering them in almost every aspect of life is one of the greatest gifts for the pupils.

That is why live classes are hugely popular and form the surest way of earning money. Some institutions give face-to-face learning experiences to the students. Here the teacher can understand the grasping power of the student and amend the lectures accordingly.   

Also, in these times of the Covid19 pandemic, the live classes can be conducted on video calling platforms like Zoom and Google Meet.

2. Online Courses

Many people confuse between the live classes on video calling platforms and online courses. They misinterpret them to be the same. However, there is a small difference between them. The online courses are packages of audios, videos, and textual chapters that can be used by the student according to his/her convenience.

These courses are mostly self-paced. But, some of them do come with a deadline. The students need to complete the course within a specific amount of time. Then, they can get a certificate of completion.

3. Starting Institutions

Many education providers wish to start an institution like a school or a college. It encompasses a more extensive client base.

In today’s times, the institutions are also of the form of coaching classes or tuitions. They need less infrastructure and yet get all the due accountability and respect. The institutions get recognition from the government, and they also receive grants and funds for imparting knowledge to the students.

4. Consulting Services

Education is not just classroom teaching. It comprises many aspects of teaching, including consulting services.

Consulting is the process of counseling people and giving them appropriate solutions. We all need guidance at some of the other points in life. So, consulting is always in demand. There are various forms of consultation services provided by multiple educators. Some of them are given below-

5. Professional Services

Apart from consulting services, there are professional services which are offered by some educational institutions.

These services come after the inception of consultation services. We can define the professional services as the services which fulfill the needs of the client. Some of the most popular professional services are given below.

Challenges While Planning a Business Model of Education

Challenges While Planning a Business Model of Education

The business model for education should be adequately planned, considering many aspects that are important in education. However, there are some challenges which one faces while designing these models.

In private education sectors, there is a system for rewarding productivity. It enhances the efficiency and creativity of the people working in that association.

However, if people start working for rewards more than working towards excellence, it poses a threat to the business model. The vicious cycle of expectations begins there and meets no end.

Technical Flaws as Threats to the Business Model of Education

Along with the flaws in the moral and value system of the business model, there could be flaws in the technical aspects as well.

One of the most impactful technical flaws is the inefficiency of the teachers. Sometimes, the teachers themselves do not know the subjects they are teaching thoroughly. Also, the infrastructure of the classrooms in the case of institutions plays a vital role. The maintenance of these structures is an integral part of the business model.

Innovations in the Education

We all know and believe that change is the only constant thing in the world. Hence, innovation picks up the lion’s share in making a sustainable business model. Here are a few innovations that you can bring about:

1. Make the Doors Wider

The con of many educational institutions is that they keep the doors narrower. They don’t expand enough to provide newer opportunities to their students.

It can be eradicated by making the sea opportunities available for the students as well as the teachers. The new domains of education can be made available by making slight changes in the business models.

It will give the students more exposure to the newer world. It will encompass the learners from different streams and engulf them in the education system.        

2. Earning and Learning

Many people in the world cannot afford quality education. The costs of education have seen a tremendous rise in the past few years. Also, some people like to learn using their own hard-earned money.

Here, the concept of earning while learning comes into the picture. The business model of any education system should allow the students to take up internships and part-time jobs.

It will empower the students to learn on their own. This policy will get more students into the system of education. There will be lesser drop-outs, and lesser people will fall out of the educational system.

3. Employer as Payer

Many times students do not know what exactly to go for, whether to take up a job or stick to traditional higher education. Here, they can undertake a job or an internship whose profile they like and find suitable.

If they have the relevant skills, they will be approached by the employer.

The employer will take care that they complete the education they require. He/she will pay the fees for the educational course or program. It will facilitate career-specific training and promise better employment.

How to Make a More Sustainable Business Model of Education?

Moral Value System associated with the Business Model of Education

The essential form of stability that any educational institution needs is financial stability. If they get proper funding, they can improve their ways of teaching.

If they do not get enough money, they will not want to explore other avenues and streams of education. In the education system, it is essential to stay relevant and keep on changing the business model according to the need of the market.

They should take proper and reasonable fees from the students and then invest these funds in the correct manner, which will get the maximum financial benefits.

How to Translate a Small Scale School to a Larger Educational Institution?

There are many small scale schools and educators in the world.

Sometimes, what they lack to translate themselves into larger educational institutions is a proper business model and vision for the next few years.  They should study the market well and recruit only those professionals who can add value to their already existing system.

Final Thoughts!

Starting an education institution is not a cakewalk. You need proper resources and a well-drafted plan. For that, you have some experts on board who can guide you through that.

In addition to that, the tips mentioned above will help you design the best business model for your educational institution.

Are you also thinking of starting an education-related business? Then feel free to share with us about your expertise and niche so that we can suggest the right business model of education for your target audiences.

If you liked this article, we bet that you will love the Marketing91 Academy , which provides you free access to 10+ marketing courses and 100s of Case studies.

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About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth.

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What is a business model.

So you've got a great idea for a product or service. Once you’ve got an idea, it should be easy to launch your business, and a lot of people jump into their first (or next) business without much thought for the process. Unfortunately, very few new businesses make it past the five-year mark because any new business owners launch without a plan for how to make money, build revenue streams, or ensure competitive advantage. To have the best chance of success, you need a working business model. A business model helps you understand how your new product will go to market and design a mission that considers not just business now, but business down the road. There are many aspects of a great business plan, so you need to understand its purpose and how to put one together.

Learn How To Create a Business Model

There are many different types of business models, so learning the characteristics of each type can help you build a plan that helps your product or service succeed. You'll also need an intimate understanding of the supply chain, profit margins, and go to market strategies for services or product offerings. The type of business model you choose should give you direction for decision-making and encourage your future success. It gives you a competitive advantage and helps you identify your target customer. In the ever-expanding world of e-commerce, it also gives you a profit strategy.

Business Model Courses and Certifications

A successful business model gives your entire idea direction. edX offers courses on building that model in partnership with institutions that understand the world of business and have trained some of the business world's most prominent leaders. Delft offers a series of courses designed to take you from creating your business model to implementing it in the real world. If you take the entire course series, you're eligible for professional certification in business models. Columbia introduces the concept of integrating quality data into your business modeling, allowing that data to provide business model innovation and long term success driven by real-time analytics. You can also apply this data to your cost structure, franchising, or any other aspect of your new business. Other options give you an understanding of business modeling within different cultural contexts. Waseda will introduce Japanese business management, giving you the chance to explore the way other cultures build their own types of business models.

Ensure Success with the Right Business Model

An excellent business strategy builds your success and captures value for different aspects of your business. Whether you're analyzing raw materials or making decisions about the newest form of business AI, your company's business model directs your inquiries and ensures everything you do is for the good of your organization. A business model works only if you've chosen the right one and implement it fully. Without a plan of action, you might be one of the millions of business ideas that never make it past that five year mark. Instead of launching without a plan, let edX help introduce you to examples of business models and help you set your idea up to succeed.

Education Business Plans

Did you know each of these plans was created in LivePlan? Learn More

Education Consulting Business Plans

Education Products Business Plans

Education Services Business Plans

Education Technology Business Plans

Educational Recreation Business Plans

Schools Business Plans

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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Candle Digital

Using the Business Model Canvas to develop your online learning product

Posted in: Adding Value , Business Model , product , value proposition By Andy Jack, January 25, 2019

We’re big fans of the Business Model Canvas here at Candle Digital. We often use this with partners who want to flesh out their initial ideas around online learning.

In short, the Business Model Canvas is a framework that can be used to visualise all the core elements of a business model, including the value proposition, target customers, route to market and costs and revenues.

(Here’s a quick introduction to the canvas from Strategyzer, the company behind it.)

Many of our partners are training companies looking to take their existing expertise online. Typically, they’re delivering training courses with larger clients on-site and want to explore how digital products can add more value to their customers.

We’ve found that the Business Model Canvas allows us to easily riff on business ideas, giving our partners an early chance to spot the strengths and challenges. Often, working through the canvas poses questions that might not have been considered yet and gives an early sense of the viability of the business plan as a whole.

We typically take the following approach to working through the canvas:

1. customer segments.

We recommend tackling this section first, as the decisions you make about your target customers will heavily influence the decisions you make through the rest of the sections.

If you’re considering offering digital products both directly to consumers (B2C) and businesses (B2B), it’s useful to complete each section of the canvas twice – once for each customer segment you’re aiming at. Alternatively, you can use the same canvas but use different coloured post-its for each customer type.

It’s important not to assume that the value proposition, the commercial model and how you build relationships will be the same for each type of customer (as, in our experience, they rarely are).

2. Value Propositions

Next, complete the ‘Value Propositions’ section. Work out the problem you’re solving for each customer segment and the value you’re creating for them. Think about the pain points your solution can address and the gains your online product can provide them with.

Ideally, you should complete the Value Proposition Canvas , which, as you might have guessed, is a tool specifically designed to tease out your value proposition. Given the smart way they’ve been designed, the two tools work very well together, with the Value Proposition Canvas as a plugin to the wider Business Model Canvas.

3. Channels and Customer Relationships

In the ‘Channels’ section, think about all the ways you’re going to reach your target customers. In the ‘Customer Relationships’ section, decide how you’re going to connect with your customers, stay top of their minds and adapt to their changing needs.

Again, the choice around B2B and B2C audiences has a huge bearing here. If you’re already delivering your product and service into B2B channels, you can simply piggy-back onto these channels with your new addition. If you’re wanting to move into a B2C market, you’re likely to need a significantly different marketing approach to succeed in this area.

4. Key Resources, Key Activities and Key Partners

Next, start to consider the left side of the canvas, which is all about how you’ll deliver your product or service. Ask yourself what your company’s most important activities and key resources are. Who are the key partners you’ll need to help with the delivery?

If you’re aiming to offer a rich, and perhaps ‘live’ experience (e.g. through webinars), you’ll need to ensure you have the correct expertise to deliver this. Consider the administrative resource needed to manage your new students as well as the services you’ll need to provide to the client, such as progress reporting.

5. Cost Structure

Now, think about the costs associated with your product.

Online courses are often seen as having a significant initial investment (to create the learning experience and content) and minimal marginal costs. But how does this stack up with the experience you’re trying to create and, ultimately, will it help deliver the change in knowledge/skills/behaviour your learners and clients are looking to see?

6. Revenue Streams

Finally, consider how you will monetise your online learning. Will it be a subscription model, a licencing model, or one-off charges? Each revenue model may have a significant influence on the learning experience you provide, and in turn may change the cost structure, activities, partners through the business model – we call this the ripple effect in our office!

Once you have this in place, you’ll be in a better position to evaluate the business model behind the product as you’ll have a more holistic view of your idea. The beauty of it is, if it doesn’t work, or doesn’t feel right, you can have another go! In fact, it’s likely that you’ll need several iterations before you’re in a position to turn it from an idea into an initial prototype.

Have a go at using the Business Model Canvas to sketch out your next idea. We’d love to hear how you get on. Alternatively, if you’d like us to help you flesh out your idea, ask us about our consultancy sessions and workshops.

Andy Jack

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Develop in-demand business skills you can apply immediately. Immerse yourself in real-world examples facing seasoned leaders alongside a global network of business professionals.

Engage in real-world learning with a global community of peers

Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Our flexible certificate and credential programs are taught by world-renowned Harvard Business School faculty and delivered via our innovative online platform designed to bring the HBS classroom to you.

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What sets HBS Online apart? Our learning model is active, social, and features real-world cases .

Real-World Cases

Apply your learning through real-world examples and experience Harvard Business School’s signature case method. Business leaders will share challenges they’ve faced. As the story unfolds, you’ll leverage course concepts, vital tools and frameworks, and the diversity of your peers’ perspectives to analyze the problem and determine a path forward.

Immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview.

Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give feedback, and share experiences and expertise across industries to grow or transition your career. You’ll build lasting connections that support you wherever life takes you next.

Stories from Our Learners


“I had never experienced such an immersive platform online, and could argue that it was more effective at building and solidifying knowledge than some of the in-class courses I took in college.”

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“Being able to break down real-life scenarios, and look at the management processes within each—what worked and what didn't—provided a unique method of learning, and was incomparable to other course offerings available.”

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“My favorite part of the program was interacting with my cohort members. I received valuable shared experiences, feedback, and was able to be a thought partner around strategies and best practices in varying scenarios.”

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At HBS Online, you complete coursework on your own time while meeting regular deadlines to ensure you’re progressing through the course in step with your peers and taking full advantage of every networking and social learning opportunity.

This isn’t your typical online business education. Take the next step in your career and experience it for yourself.

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Online Course Marketplaces and Their Business Models: Everything You Should Know

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Estimated reading time: 14 minutes

Nowadays, anyone can share their knowledge with the world if they have a passion for teaching. Some people even use it as a side hustle. In fact, The overall global eLearning market is expected to hit  $350 billion by 2025 . ( Source )

And with the COVID-19 pandemic having significantly increased demand, the global e-learning market will reach  USD   390.6 billion  by 2026, growing by  11.7%  annually over 2020. ( Source )

So, if anything, the e-learning industry turned out to be one of the most promising industries.

Therefore, if you want to invest in an e-learning business such as an online course marketplace, right now is the best time to test the waters. But, to build a stable business, reach a wider user base, and grow revenue, you need a plan and business model.

And choosing the right online course platform and business model for your online course marketplace is extremely important. If your business model is broken, the business is bound to fail sooner or later.

But this article will help you get some more perspective.

In 14 minutes, you’ll learn about the various business models for Online Course Marketplaces and how to select the right one for your needs. Click to tweet

Types of Digital Learning Platforms

Many types of digital learning platforms or online course platforms exist to facilitate online learning in the modern world. Some examples include – Online schools, Universities, Employee Training portals, and Course Marketplaces, among others.

Online course marketplaces have seen massive growth in recent years mainly because they offer a wide range of courses.

But no matter the type of Online Course Marketplace, they usually have the same goals i.e –

The difference is in the type of audience they cater to, the type of courses, and their business model. Some are a one-man show, while others involve courses created and taught by many instructors . For this article, we’re going to focus on course marketplaces . Mainly, sells courses created by many instructors and on diverse subjects. Since there are many such sites, we will talk about the 5 most popular online course platforms.

So grab your cup of coffee. We have a lot of reading to do.

Let’s begin?

5 best online course marketplaces (as ranked by Google)

Here’s a list of the top 5 online course marketplaces as per our Google search. Many of these may sound familiar if you’re in the online learning space for quite some time. Let’s check them out:

First of all, there is Udemy , which is unarguably the most successful name in the world of course marketplaces. Udemy has  213,000 courses in 75 languages led by over 70,000 instructors for 57 million  visual learners globally as of 2023. A big reason behind its success is the first-mover advantage . It was the first website of its kind to be launched in early 2010.

It has also got the perfect mix of the right features and the right business model. They offer courses in almost every niche like – Business, literature, health, lifestyle, art, design, and technology, among other things.

Udemy allows anyone to easily come and teach. People can create courses on any topic they’ve expertise in. They don’t have to worry about site maintenance, payment processing, student management, and other tasks that they would have to do if they created their own education site.

Their courses can include everything – images, videos, animations, PDF files, audio files, ZIP files, – anything it takes to create a great course, and learners can learn from it. The instructors can also hold live classes for their courses.

#2. Coursera  

Coursera was launched in 2012, and since then it has challenged Udemy by creating a massive open online course (MOOC) marketplace b y providing professional education and skill development programs in different languages. The major difference between Udemy and Coursera is that the latter is supported by established universities as well as Fortune 500 companies .

Coursera is better for those seeking accredited certification. Udemy is better for learners who want access to a massive range of professional, as well as fun, courses.

These companies, colleges, and universities provide courses with certifications that are accepted and received with respect around the world. Universities offering their programs on Coursera include Yale University, Illinois University, Rice University, Duke University, Imperial College London, and the University of Michigan. Companies offering corporate training programs through Coursera include IBM, Google, Facebook, PwC, Adobe, MasterCard, and Southwest Airlines. 

Coursera claims to have 113+ million learners on its platform, and 7 ,000 campuses, universities, and companies training them. That makes it the most successful course marketplace ever created. U sually, Coursera offers courses that are four weeks to twelve weeks long. But, now they’re also offering full-length Bachelor’s and Master’s degree programs that take 3-4 years to be completed.  

edX is the result of a joint effort led by Harvard and MIT. As a result, edX offers online courses created by these two universities and dozens of partner universities and corporations.

Most courses on the platform are free (except for some courses that offer specialization) . So i f you want to receive a certificate then you need to pay between $50 – $300.

edX claims to have 40 million learners, 230 partners (universities and companies both included), more than 35 00 thousand courses, and over 15,000 instructors.

Some of the well-known partners include – the International Monetary Fund (IMF), Microsoft, Tech Mahindra, General Electric, Arizona State University, Georgia Institute of Technology, the University of California San Diego, and the French Government. 

edX runs on its own custom LMS, which it has open-sourced for other institutions that want to offer higher education programs in a similar manner. 

#4. Khan Academy

Khan Academy started as a YouTube channel in 2006. Later, its founder Salman Khan, who had been tutoring only his cousin and some of his friends using videos decided to put the videos online after increasing demand.

3 years later, in 2009, Khan Academy got its official website. It became much more than a YouTube channel run by just one educator. Today, it has got more than 10,000 unique videos covering the curriculum of all subjects for all classes from class #1 to class #12. Initially launched only for US-based students, the site has now also expanded to India, Mexico, and Brazil.

Khan Academy is different from the rest of the websites on our list because it focuses on supplementing academic education. While all other course marketplaces provide courses based on professional education and skills, Khan Academy focuses more on school education.

And that’s what makes it the most successful course marketplace ever created – it claims that it has got over 70 million users . With a team of over 200 subject experts who create course content based on various subjects. It also has a full-fledged school called Khan Lab School in California, and an app called Khan Academy Kids to tutor the kids preparing for kindergarten.

#5. Skillshare

Skillshare offers courses mainly in the field of arts, like – animation, writing, music, photography, graphic design, UI/UX design, etc. However, some professional courses are also available, like web development, business analytics, freelancing, entrepreneurship, leadership, and marketing. S ome courses are available for free, but if you want to access all the courses you can purchase a premium membership that costs $19 per month (or $99 per year, if you purchase on annual basis).  

Skillshare started in 2011 as an in-person tutoring platform. In 2012 it converted into a course marketplace with only 15 self-paced courses.

Today, they have a library of 3 5, 000 + courses with over 12 million users to learn and 8 ,000 teachers to teach. Hence, Skillshare has done a remarkable job in acquiring the market for vocational skills. And is now the largest digital learning platform for creativity with a wide variety of online courses.

Business models of online course marketplaces 

Each course marketplace mentioned above uses a different business model to generate revenue. So, w e’ll explore every model and its pros and cons to help you determine which one is best suited for your e-learning business .

Let’s start…

#1. Pay Per-Course model

Example: Udemy, Coursera, edX

This is the method of choice for most course marketplaces. It’s simple – you or your instructors create courses, define a price, and the learner can directly purchase it. There’s a long list of successful course marketplaces that have been built on this method (you can see the examples). Here’s a short summary of its pros and cons:

Further Reading: How to create a course marketplace like Udemy

#2. Subscription-based model

Example: Skillshare

This basically means applying the Netflix model to e-learning. You make all course material on your platform available to everyone who has paid a certain membership fee. Depending on your needs you can create 2-3 tiers of subscription or just one tier. The major pros and cons of this business model are as follows:

#3. Free (ad-based) model

Example: Academic Earth, OpenStudy

Usually, blogs and news websites usually this model. But an eLearning business can also benefit from Ads. The only thing you need to do is find some relevant places where ads can be embedded on your website. Ads can also be included in the course material like videos, PDF files, etc.

The pros and cons of this model are as follows:

#4. Free (donation-based) model

Example: Khan Academy

Finally, you can also run your e-learning business completely on the basis of donations. If your courses target a large market and provide high value to students to solve real-life problems , then this model is can be a huge success. Many successful e-learning businesses and informative sites are built on the basis of donations (i.e. Wikipedia).

Here’re the pros and cons of this model:

Final Thoughts: How to choose the right business model for your online course marketplace?

Now that you know about the proven business models , i t’s time to decide which model is best suited for your business. The answer depends to a large extent on your requirements and what you’re trying to achieve. Here’s some basic advice:

We hope this article helped you understand online course marketplaces and their business models in depth.

If you need more help you can get in touch with our experts or leave a comment below so that we can respond.

Happy Teaching!

Please note, some of the links in this blog post might be affiliate links. This means if you go on to purchase a product using such a link, we receive a small commission (at no additional cost to you). This helps us support the blog and produce free content. We only recommend products we work with or love. Thank you for your support!

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How To Start Your First eLearning Business In 2023 – Full Guide

Woman recording for elearning business

Starting an eLearning business can be confusing.

You know you have the skill to teach, and some people want to learn it, but connecting the two and building a business around it? Man, where do you even start?

Well, it turns out, right here. 

At Uscreen we have lots of experience helping budding business owners, like you, start and grow their eLearning business. (Even if they have no entrepreneurial experience!)

And I’d like to share some of the major insights we’ve picked up along the way. Meaning you can get to work, safe in the knowledge you’re following the right steps.

So, if you want to start an eLearning business that is both profitable and enjoyable read on to find out more. We’re going to cover:

Let’s go…

What Is An eLearning Business?

An eLearning business is an online platform that educates people, either by imparting niche-specific knowledge or teaching new skills. 

eLearning businesses generate income in a number of ways, but the most common are:

Self-paced online learning has become popular over the last few years – it’s worth around $103.8 billion – and the COVID-19 pandemic has accelerated the industry’s growth. (More on that next!)

So, what makes eLearning businesses so popular? Well, for students, it’s because they offer a lot of flexibility . They can choose their own…

…to create a customized experience that fits their needs. These are all important elements that aren’t typically offered by traditional offline learning environments.

Instructors can also take advantage of higher levels of flexibility and creative freedom. You’re not bound by traditional syllabuses or teaching structures.

Instead, you can cover the topics that interest you, in the niche you care about, to provide the most value to your audience. Better still, you can work on your own schedule.

At Uscreen, we’ve seen people build profitable eLearning businesses around:

And, thanks to the COVID-19 pandemic, there has never been a better time to start an eLearning business. Here’s why…

Why You Should Start An eLearning Business In 2023 (And Beyond)

COVID-19 has shaken up how we approach work, learning, and recreation. And, people from all over the world are turning to eLearning platforms in the “new normal”.

Specifically, we’ve seen a rise in 3 types of learners:

In fact, Google’s data shows a clear rise in people looking for terms like “online course” since the first lockdown measures were introduced:

business model for online education

There’s now a clear opportunity for anyone who wants to start an eLearning business. The supply of online learning resources is nowhere near the current demand for it!

The Associated Press reports that demand will grow 10% each year until 2024 when it will reach a worth of $21.64 billion . (Tapping into just 1% of that industry would be $216.4 million!)

Better still, when you build your eLearning business using online video , it can be affordable to start and manage, with potentially high returns. Let’s look at an example to show you what I mean!

How Frances Long Built A 5-Figure eLearning Business

Frances Long runs Your Book Of Memories , where she teaches people how to make their own mini albums.

business model for online education

Frances began by creating videos for her YouTube channel using a simple, inexpensive setup. Though the content of each video is complex, the creation of it is not.

Here’s one of her early videos so you can see what I mean:

Click here to watch the video -> youtube.com/watch?v=8idTnr4wdSk

Once she built a community on her channel, she pivoted to running her own eLearning business using Uscreen . 

Students can access her content in 2 ways:

This gives Frances’s audience flexible access to her premium educational content. And, it gives Frances multiple income streams for her eLearning business.

business model for online education

The combination of these simple elements helped Frances bootstrap her way to $13,000 in her first 4 months after launching, and her income continues to grow.

A YouTube channel turned into a $4k+/month eLearning business

Your Book of Memories Streaming Service

In the next section, we’re going to look at how you can start your own eLearning business, starting with choosing the right business plan.

The 3 Types Of eLearning Business Plan s

There are 3 different types of eLearning business plan you can use:

Let’s take a look at them and see which one is right for you…

Option 1: The “Night School” Business Model

The “night school” model is a classic if you just want to sell one-off access to a course. It’ll be familiar to you if you’ve ever taken an adult learning course.


…making them best suited for students who are focused on learning one topic or skill. 

InkWorkshops use this eLearning business model well. They sell individual access to laser-focused tattoo workshops:

business model for online education

The benefit of this business model is that you receive a lot of up-front money. You can generate hype and sell access for a short time, which can translate into high earnings.

The downside is you only earn once from each customer. Once they have access, there’s no need for them to reinvest in this course.

You’re also limited to one topic per course, so you’ll need to create multiple standalone courses if you want to cover a variety of topics, which can be pretty time-consuming.

Option 2: The “Academy” Business Model

The “academy” model is a much longer-term option.  It’s where you create an online school that allows…

…in exchange for a recurring monthly subscription fee.

The academy style model allows you to focus on a breadth of skills your students will need. You can build an extensive library of tutorials to cover multiple necessary skills.

Let’s say you want to start an eLearning platform for guitarists. Instead of teaching one skill – like how to play a specific song – you could open it up to teach:

These topics are far too complex and important to make part of one single course, so they all need to be taught as skills in their own right. 

Magic Stream does this extremely well. They’ve built an extensive catalog of videos that budding magicians can access for a minimal monthly fee:

business model for online education

From the business side of this, there are lots of benefits.

You can earn a recurring income every month from both past and new students. And, you can continue to earn from content you uploaded months or even years before!

Option 3: The “Combined” Model

Okay, this is my favorite eLearning business model…

The “combined” model is where you take the night school and academy models and put them together to create a supercharged income opportunity.

Here you use:

It could be that your customers want access to just one tutorial from your database, or you’re offering a special live stream session that’s worth paying a few extra dollars for.

Students are ready and willing to pay for these if they feel it will help them improve at what it is they’ve come to learn from you.

This is the same model that Your Book Of Memories used earlier in the post, so you know it’s tried and tested!

How To Start An eLearning Business In 6 Steps

In this section, we’re going to explore how to start an eLearning business and share the specific steps you need to take.  You’re going to:

Before we start, it’s going to be useful if you already have authority within an online community, or audience you’ve created, before you begin to build an eLearning business. 

This will give you better access to content ideas, potential customers, and initial feedback. While not essential, I do recommend you have this before you follow any of the steps below!

Let’s get into it…

1. Define Your Audience

The first step is to define your target audience. 

It’s useful to think of this as a subsection of your current audience. The 20% of people who will be interested in signing up for your premium service.

Ideally, you’ll build an “avatar” that is an amalgamation of the 6-8 key characteristics, wants, and needs that your customers share.

You should ask questions like:

The answers to these questions will differ depending on your niche and what you teach. The best way to answer them is to reach out to members of your current audience and ask them!

Here is a great video from entrepreneur, Eben Pagan , on how to create a customer avatar, with specific examples from an eLearning business:

Click here to watch the video -> youtube.com/watch?v=08-_QTkcJx4

2. Identify Your Core Content

The next step is to identify the specific lessons your audience needs the most.

These are the core skills that will have the biggest impact on your audience’s success. If they come away armed with these 1-3 things, they’ll have got their money’s worth.

This will help you ensure your existing customers are satisfied and help you to attract new customers with your core materials.

Let’s say you’re building an eLearning business for creative freelancers. You might create your core lessons around:

This is something we do in our own eLearning products. For example, in Fitness Accelerator , we focus on 3 core categories for our video tutorials:

Here’s how that looks on the website:

business model for online education

These core elements should hit the key needs and take your customers towards their desired end result.

3. Pick & Create 1-3 Actionable Lessons

In this step, you’re going to drill down and create some actionable lessons.

I recommend you create a completable “module” for each of your core content categories before you launch your eLearning business.

Sticking with the creative freelancer example from above, this might look like:

The point here is to choose high-value lessons that set the tone for your future content, and can generate early results or progress for your customers!

If you’re starting off on a low budget, here is a great video from Think Media on how to create your first videos using only your smartphone:

Click here to watch the video -> youtube.com/watch?v=ek53TQ9U35o

4. Pick Your eLearning Platform

It’s time to look at where you’re going to build your eLearning business.

You may already have considered some “education” platforms that allow you to host single courses, but I’m going to recommend you consider a more comprehensive solution. 

Specifically, I’m going to recommend you use a video monetization platform. Here’s why…

Video is the most effective way of teaching people remotely. It allows you to convey complex information easily. Just ask the 86% of people who use YouTube videos to learn new skills !

You also need a platform that allows you to:

You can do all of this – and much, much more – by using Uscreen . You can find out more about us, and what we offer, by clicking here or watching the video below:

Click here to watch the video -> youtube.com/watch?v=fxAZYn6gj74

5. Set Your Prices

Next up, let’s look at how to set prices for your eLearning business.

In the video below one of our resident video experts, Nick Nimmon, will talk you through a tried and tested strategy for setting prices for online courses and eLearning businesses.

Check it out:

Click here to watch the video -> youtube.com/watch?v=0YkQySdR9VU

6. Market Your eLearning Business

The final step is to begin marketing your eLearning business. This is where having an existing audience really helps!

I recommend you start by identifying your existing marketing channels, like…

…and promote your new platform there. 

business model for online education

You should also consider using YouTube to create a marketing “funnel”. This is where you share:

You can learn more about how to create a YouTube marketing funnel here .

Better still….

You can use Uscreen’s marketing tools to build more comprehensive and effective marketing campaigns. With them, you can:

…so you can build tailored campaigns to market your eLearning business, your way.

Bonus: Join Uscreen’s Instructional Video Business Accelerator

We created the Instructional Video Business Accelerator for those of you who are serious about starting an eLearning business.

Uscreen's elearning video business accelerator landing page

The Instructional Video Business Accelerator is a self-paced program that helps you learn the core skills you need to build a long-term eLearning business. It’s made up of hours of video tutorials that will help you:

The Instructional Video Business Accelerator is automatically accessible to all eLearning Uscreen clients. Start your free trial to get access today ! Be sure to check eLearning as your industry while signing up.

Wrapping This Up…

There has never been a better time to start an eLearning business. COVID-19 has changed the way people want and need to learn, and the demand is higher than ever.

If you want to learn more about the key skills you need to launch and grow your own eLearning platform, be sure to check out Uscreen’s Instructional Video Business Accelerator!

Care for an on-demand demo?

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James Johnson

James is the Content Marketing Manager at Uscreen. He's a guitar-playing, book-reading, film-watching, language-learning, lo-fi-hip-hop-listening kind of guy who loves being creative.

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Human-Centered Change and Innovation

Innovation, change and transformation thought leadership, lovingly curated by braden kelley, the education business model canvas.

Mission Model Canvas

GUEST POST from Arlen Meyers

The business model canvas is one of many useful tools to design, evolve and test products and services business models.  While the original model was proposed to help founders create a viable and scaleable business model,  it has also helped non-profit executives, as  the mission driven business model,  and those looking to make a career change, using a personal business model as the  Business Model You.

Personal Business Model Canvas

The construct is also useful if you are an edupreneur, trying to create and launch new educational products and services, including new courses, certificates, programs or degree offerings.

Edupreneurship rests on several foundational principles:

13.  Teaching students what they need to win the 4th industrial revolution

14.  Embracing cradle to career integration

15.  Creating a competent diverse and equitable talent pipeline

We has seen several recent advances in edupreneurship.

Here is the boomer’s guide to teaching millenials.

The UGME steering committee recognizes that medical education programs are faced with the ubiquitous challenge of repeated calls for innovation and that, frequently, these calls do not adequately address the associated resource demands. As medical educators, we have become highly creative in identifying strategies to do more with less, but as we know, this is not a sustainable model of stewardship. In 2016 and 2017, the UGME section collaborated with the Group on Business Affairs (GBA) to explore evolving models to support and sustain UGME programming. A result of this work is the Business Model Canvas for Medical Educators. The original Business Model Canvas was proposed by Alexander Osterwalder in 2008 and has been modified over time to fit other needs.  The Table of Contents will direct you to resources, including the Business Model Canvas for Medical Educators template and two examples submitted by institutions who have successfully used the template to secure funding from within their own institution.

Business Model Canvas for Medical Educators

The edupreneurship business model canvas has a few modifications to the traditional startup one:

Customer segments:  The primary customer are students. However, there are many other education stakeholders, including admininstrators, alumni, donors, employers and parents.  In addition, for any given subject, potential students will have different backgrounds  and experience in the subject, will have different jobs they want done, and, therefore, will have different applications for what they learned, be it finding a job, getting a promotion, or adding value where they presently work.

Value proposition : For each customer segment , you have a specific value proposision. You typically describe it in the course syllabus, telling users about the intended audience, the goals of the course, the learning objectives, and the curriculum. For example, the value proposition for a course I teach to xMBA/HA students is :

This course will introduce graduate level students in healthcare administration and leadership to the principles and practice of healthcare innovation and entrepreneurship defined as the pursuit of opportunity under volatile, uncertain, complex and ambiguous conditions with the goal of creating stakeholder defined value through the deployment of innovation using a valid, automatic, scaleable and time sensitive (VAST) business model.

Following completion of this course, you should be able to:

1. identify gaps in your health entrepreneurship competencies and develop a personal and professional development plan to address them

2. create an organizational culture of innovation, lead innovators and overcome the barriers to healthcare innovation dissemination and implementation

3. identify the multiple clinical and non-clinical ways to practice healthcare entrepreneurship

4. Create a plan to solve a problem inside or outside of your organization that meets the goals of the quintuple aim (Quality, cost, access, experience, waste/business operations)

5. Identify the startup life cycle and challenges at each stage

Channels : This describes how you will deliver your course. Will it be face to face, online or some hybrid model with elements of both?

Customer relationships:  This describes how you will get, keep and grow the numbers of students who will take the course, e.g. promoting in the course catalog, attending a career or course proposal day, creating awareness on social media or using word or mouth dissemination from previous students.

Revenue model : This describes how your employer or you will generate revenue from the products. Traditionally, universisty based courses use a “butts in the seats” model, but COVID and new eductional technologies have radically changes the revenue generating possibilities, inluding advertising, freemium models, subscription models and others.

Key resources:  This describes the human, physical, intellectual property and financial resources you will need to build, execute and scale your initiative. For example, do you want to copyright your materials, or , do you want to make them an  open educational resource using a Creative Commons license?

Key activities:  This what you need to do to perform and deliver on your value proposition, like what you will do using a learning management system, like create videos, run office hours, moderate asynchronous virtual discussions and design and grade exams and quizzes

Key partnerships : This describes who can help you, be they guest faculty, educational technology partners, corporate sponsors, e.g. if you are using project based learning techniques or online tools and resouce producers, e.g cases from the Harvard Business School collection.

Costs:  This describes the tangible and intangible costs to produce your product. In most instances, your time, opportunity costs and effort will overshadow the monetary costs.

COVID has accelerated the pace of change in higher education,  forcing them to create entrepreneurial universities.  Teaching faculty how to use the education business model canvas should be part of faculty development to mimimize projecdt and product failure.

Here is what I learned, using the business model canvas, teaching sickcare innovation and entrepreneurship to first year medical students at the University of Colorado.

In this post ,  Steve Blank offers a new definition of why startups exist : a startup is an organization formed to search for a repeatable and scalable business model .

So is a new course or certificate. Use the education driven business model to make your product desireable, feasible, viable and adaptable and be sure to document your success when it comes time for your evaluation,promotion and tenure review. More likely, though, you will be  including it in your failure resume,  since, like the vast majority of new products,  yours is likely to fail  because 1) you offered a product students don’t want to buy or someone does not want to pay for, and 2) you do not have a  VAST  educational product business model.

Image credits: Strategyzer

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Sentiment analysis and emotion detection of post-COVID educational Tweets: Jordan case

Social Network Analysis and Mining volume  13 , Article number:  39 ( 2023 ) Cite this article

Metrics details

Education evolved dramatically under Covid-19, and owing to the conditions, distant learning became mandatory. However, this has opened new realities to the educational business under the label of “Hybrid-Learning,” where educational institutions are still using online learning in addition to face-to-face learning, which has changed people’s lives and split their opinions and emotions. As a result, this study investigated the Jordanian community’s perspectives and feelings on the transition from pure face-to-face education to blended education by examining related tweets in the post-COVID era. Specifically, using NLP Emotion detection and Sentiment Analysis approaches, as well as deep learning models. As a result of analyzing the collected tweets, 18.75% of studied Jordanian’s community sample are dissatisfied (Anger and Hate), 21.25% are negative (Sad), 13% are Happy, and 24.50 percent are Neutral about it.

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1 Introduction

Post-COVID Education is a word that has been commonly used since mid-2021, when the arrival of the COVID-19 pandemic affected the way our society appears, notably the Educational environment and the Learning Process, which impacts nearly every student in the world (Zhao and Watterston 2021 ). As a result, educators and educational institutions worldwide made a concerted effort to adapt and innovate. Barron-Estrada et al. ( 2019 ) as the circumstances necessitated, these adjustments were implemented fast. Almost immediately, numerous educational institutions have begun to provide instructions and lectures through distance learning technologies (Zhao and Watterston 2021 ; Neuwirth et al. 2021 ) changes in teaching delivery elicited a swift and enthusiastic response from educators. Lockee ( 2021 ). Consequently, it is apparent and widely agreed that “the recession has fostered innovation in the education sector.” Mahfoodh and AlAtawi ( 2020 ). Thereby, the educational system took on a new shape. Even after the lockdown was lifted, many institutions decided to employ the hybrid-learning model and continue using online and digital learning (Aditya 2021 ; Arnove 2020 ).

However, no matter how widely this new learning model is used, when transitioning from traditional face-to-face teaching to distance learning even if partially, it is critical to guarantee that, this digital learning technique is at least a viable option, if not superior to traditional education. Mujahid et al. ( 2021 ) from a scientific standpoint, the success of this new normal of teaching and learning outcomes is determined and tracked by the well-known Bloom’s Taxonomy, which categorizes educational outcomes into six domains: comprehension, knowledge, analysis, synthesis, application, and evaluation of the student’s performance. Gneezy et al. ( 2019 ), Tadesse and Muluye ( 2020 ) nevertheless, what about the public’s perceptions, which are most affected by the new situation? Here, we will be confronted with a plethora of thoughts, ideas, points of view, and emotions that will provide radically different perspectives on the success and acceptability of distance learning, unlocking hidden information and knowledge, imposing a significant need to evaluate and analyze people’s emotions and opinions of the effectiveness and challenges of online learning. de Mooij et al. ( 2022 ) which will give a broader and more in-depth assessment of the hybrid-learning decisions’ impact on people’s lives and how it has left its imprint on their psychological views for government and educational institutions.

The Jordanian community’s views and emotions toward the new hybrid-learning paradigm will be investigated in this study. Jordan was chosen for this study because it was one of the first countries to adopt this new educational reality, with few pure hybrid-educational studies taking it into account, and to the best of our knowledge, this study will be one of the first to analyze Jordanians’ emotions gleaned from Twitter. The tweets are from people of all ages, origins, and educational levels, and they cover the majority of Jordanian’s opinions’ of online and hybrid educational factors for post-COVID eras. Such factors include obstacles, benefits, drawbacks, and difficulty adjusting and adapting to such changes. Imran et al. ( 2020 ). Through the deep and machine learning techniques have demonstrated their supremacy in various fields and industries over the last two decades such as image processing, Ashraf et al. ( 2019 ) object detection, Ashraf et al. ( 2020 ) and most commonly the Natural Language Processing (NLP) (Martinez 2010 ).

During this study, the deep learning methodologies of emotion detection and sentiment classification will be used to assess people’s opinions and experiences in Jordan regarding the shift from pure face-to-face education to hybrid education. In addition, by employing the Natural Language Processing techniques for text processing, the gap between traditional and online learning will be bridged.

2 Literature review

Analyzing people’s emotions and opinions has become one of the most critical topics in the research world since COVID’s emergence and its changes to all businesses, particularly the educational industry. In recent years, a considerable amount of research has been conducted to create methods for assessing and documenting the process of sentiment analysis in many languages. In the same context, some other studies took analyzing and classifying people’s opinions about hybrid and blended learning to a new level of detail by delving deeper into their feelings and emotions to introduce new emotion classification models and better comprehend the new educational reality.

The pandemic affected the globe in three waves: the virus’s first-, second-, and third-order impacts, which appeared across distinct time frames; nevertheless, in the realm of education, these waves split the learning process into during- and post-COVID, and the same is true for research areas.

2.1 Sentiment analysis and emotion detection during-COVID

According to Mujahid et al. ( 2021 ) study, the top three online education issues that people are concerned about are the unpredictability of campus opening dates, children’s difficulties grasping online education, and trailing efficient networks linked with eLearning. As a result of analyzing 17,155 e-learning-related tweets, the model was built and evaluated using Bag of Words and Term Frequency-Inverse Document Frequency in addition, the Valence Aware Dictionary for Sentiment Reasoning, SentiWordNet and the TextBlob used to analyze the subjectivity and polarity tweets’ score. Unsurprisingly, the study also resulted in having the number of negative tweets regarding these issues exceeding the positive ones. In the same context, the study of Ashwitha et al. ( 2021 ) that analyzed the emotions of the educational-related feedback during the pandemic, using the naive-based classifier and NLP toolkit, resulting in the same outcome where, the negative tweets has exceeded the positive ones. Such results are predictable especially in the developing and undeveloped countries, where online learning fails to provide the intended results in developing nations, as due to the technical and monetary issues harden accessing the internet to the majority of students. Tadesse and Muluye ( 2020 )

As a result of the impact of such a pandemic on the education system, these nations pushed on improving broadcast teaching, virtual class infrastructures and online teaching. Sakr et al. ( 2021 ). Where according to the study conducted by Aristovnik et al. ( 2020 ) which undertaken nearly 30,000 sample students tweets from 62 countries analyzed using the Naive-based classifier, concluded that the lower living standard students with financial problems were not satisfied with their academic life as the pandemic affected their life more. From a new angle, Ali ( 2021 ) studied the Arabic tweets during the pandemic to perform a comprehensive emotion and sentiment analysis in order to uncover the hidden causes behind the negative sentiment, through NLP and ML algorithms to extract the information and determine polarity and detect the feeling. In addition to the “National Research Council Canada (NRC) Word-Emotion Lexicon” to calculate the emotions presence. Finally, the Logistic Regression (LR), Multinomial Naïve Bayes (MNB), Support Vector Machine (SVM) and K Nearest Neighbor (KNN) were examined, resulting in having a model with maximum accuracy to analyze the people perception regard coronavirus of 90% using Support Vector Machine classifier. In the same vien, Alturayeif and Luqman ( 2021 ) employed two transformer-based models for sentiment detection of the Arabic tweets, with the assumption that many emotion can exist in the same tweet. Resulting in F1-Micro score of 0.72 with the ability to precisely predict the educational-based tweets. While Gandolfi et al. ( 2021 ), used the Fi-Micro score to the word embedding word2vec. Where two bags-of-words pre-trained models investigated, in addition to using the Naïve Bayes as the baseline classifier. In addition, studying ensemble-based and single-based machine learning classifiers in two experiments, with the SMOTE and without SMOTE resulting in noticeable improvement with for the ensemble with using SMOTE. In the same framework, Aditya ( 2021 ), proposed a model for the students’ sentiments during their learning process through the techniques of Word2vec, the Naïve Bayes and Decision Tree so that the Egyptian student’s opinion on the new learning flow is understood. Similarly Althagafi et al. ( 2021 ), studied the Saudi Arabia people attitude toward the digital learning, using tweets collected through the hashtags trending during 2020; unpredictably the study showed that people in Saudi Arabia have maintained a neutral response toward the new learning reality.

On the other hand, Durães et al. ( 2021 ) have taken a new direction of emotion detection through embedding the various machine learning and filtering technique into “Intelligent Tutor Application” that process the emotions in a noninvasive way. The study took a sample of 160 students to test the application resulting in high accuracy emotion prediction, which enhance monitoring the students’ emotion patterns in distance learning over distinct periods and make it possible to detect those factors non-intrusively and dynamically. Comparably, Wang and Cruz ( 2020 ) analyzed the spatial and temporal patterns for the whole US tweets during the spring, summer and fall semesters to discover the topics and thoughts of people at colleges and universities are communicating in via the deep learning approaches. Likewise, Imran et al. ( 2020 ) used the deep learning Multilayer LSTM technique to sentimentally analyzing 27,357 COVID online learning related tweets providing a unique and novel way to validate the supervised deep learning models. However, according to Chintalapudi et al. ( 2021 ) that used the BERT and LSTM deep learning technique to conduct sentiment analysis on 3090 tweets related to COVID-19, the accuracy of such analysis was not significant on the tweets. While this was not the case for Samuel et al. ( 2020 ) that analyzed 900, 00 tweets using the KNN and Naïve Bayes where the study resulted in significantly high accuracy and generalization.

Other studies go to the direction of analyzing the sentiment and emotions of public opinions regarding the online learning blogs and articles. Where Bhagat et al. ( 2021 ) used the Dictionary-based approach to analyze the opinion regarding 154 articles collected from Google however, the study did not used a machine learning approach. Therefore, Umair et al. ( 2021 ), used the Support Vector Machine, and Naïve Bayes algorithms to analyze the micro-blogging used by students to express their opinions and provide their feedback regard the online learning, resulting in a high accuracy model with 85.62% has been achieved using Support vector machine with K -fold cross-validation (Table  1 ).

2.2 Sentiment analysis and emotion detection post-COVID

However, we cannot ignore the fact that COVID’s impact on the world, particularly education, did not go away even after schools and universities reopened, with almost all educational institutions opting for hybrid and blended learning options, and people’s behavior has changed in some ways forever worldwide. Therefore, Meishar-Tal and Levenberg ( 2021 ) analyzed the emotion of 239 academic lecturers to classify their emotions into Success, Opportunity, Failure and Threats toward the new educational reality using the deep learning BERT technique. In the same point of view, Nacheva ( 2022 ) established a study framework for measuring the higher education students’ emotional attitudes specifically in social media and proved its practical application by obtaining data from the social network Twitter and using data mining techniques to analyze vast amounts of textual material. In same framework, Shelke et al. ( 2022 ) recognized an emotion mis-prediction caused by irrelative feature extraction from textual data therefore, deep Neural Network (LRA-DNN) model conducted on students’ feedback and comments where it resulted in considerably high accuracy, precision and recall. In the talk of deep learning, Javed and Muralidhara ( 2022 ) investigated the Long Short-Term Memory (LSTM) models on educational micro-blogging and tweets to recognize and classify the emotions of these textual inputs resulting in accuracy of 60.57% of predicting. While Dey and Dasgupta ( 2022 ) used the NLP techniques on Sina Weibo data to classify the current educational COVID’s news into seven categories “warning and advice”, “notice and action”, “contribution of money, products or services”, “emotional support, looking for help”, “expressing and assessing doubts and counter-rumors based on situational information”. de Mooij et al. ( 2022 ) worked on universities and schools’ emails, where the study used deep convolution neural network (DCNN) technique to build the model obtaining accuracy of 85.8%.

From new perspective, Veletsianos et al. ( 2018 ) took a sample of 655 from YouTube comments and 774,939 from Facebook comments and reply to conduct sentiment analysis about educational-related videos in order to identify the factors that may people in general and students in specific to have different types of sentiments and opinions. Whereas, Moustakas and Robrade ( 2022 ) conducted a sentiment analysis to uncover the similar students’ opinions regarding the challenges of eLearning especially for sports and physical schools through conducting Naïve Bayes approach. For Shukla and Garg ( 2021 ) used the online discussion forums between the students to analyze the unstructured data to explore the various emotions of the students using the semantic approach.

While Toçoğlu and Onan ( 2021 ) evaluated the higher educational institutions through taking 700 Turkish students’ written reviews and analyze it using SVM, Naïve Bayes, LR, and random forest algorithm. In Saudi Arabia Hashish et al. ( 2022 ) studied the students’ experience regarding the learning post-COVID through taking a sample of 355 students from one of the well-known universities in Saudi Arabia. For New Zeeland, Almotiri ( 2022 ) used the Natural Language Processing approach to analyze 1162 tweets and used the “AFINN Lexicon sentiment analysis method” to calculate the sentiment value of all of the tweets.

To summarize, the most frequent techniques utilized to conduct the analysis include Nave Bayes, Support Vector Machine, KNN, and different Natural Language Processing approaches. In contrast to the other approaches that demonstrated their efficiency and accuracy, the Deep Neural Network technique’s accuracy was not extremely significant when compared to the Deep Learning techniques.

Patterns in the research for the era of during-COVID were noticed, as the research papers were divided into three categories: publications with comparable data kinds and approaches, articles that established new upgraded models and articles that addressed a problem in a specific area or region. Moreover, just a few studies worked on emotion recognition, with the majority of articles focusing solely on sentiment analysis. Furthermore, several of the papers did not clarify the criterion for data collection.

Throughout this research, an emotion detection and sentiment analysis will be performed on 4000 tweets obtained from October 20, 2021 to February 2022 on people’s thoughts about hybrid learning in Jordan (Table 2 ).

3 Methodology

In this section, a detailed discussion regard the dataset, collecting techniques, and methodology utilized to detect emotions in Arabic tweets using deep learning algorithms will be presented (Fig.  1 ).

figure 1

Workflow pipeline

3.1 Data collection

The data for this study were obtained from Twitter using the Twitter API via Python programming, resulting in a dataset in *.csv format. Twitter was chosen as a key data source since it is one of the most popular platforms for Jordanians to express themselves formally.

The data were gathered using the trending educational-related hashtags shown in Table  3 for the period from January 2021 until February 2022. As during this time, the majority of hybrid educational-related decisions and rules were made and the lockdown was nearly lifted.

Furthermore, in order to get the most relevant tweets, the tweets were filtered in greater depth throughout the extraction phase using three criteria: (1) The keywords shown in Table  4 were chosen based on relevant subject and the words that were most frequently repeated in the tweets. (2) Geographic location utilizing the words “Jordan”, “Hashemite Kingdom of Jordan.” or the Jordanian cities (3) The day and month in which each hashtag was trending.

3.2 Data description

The dataset consisted of 4000 tweets in Arabic Language; each tweet was made up of Arabic words, English words, Emojis, Special characters, and Punctuation marks. Where the Tweets were divided into three categories based on people’s opinions about the blended education: 800 with the blended education, 1300 against blended education, and the remaining 1900 with both categories hashtags representing the neutral group, as summarized in Table  5 .

3.3 Emotion labeling

In this study, Ekman’s categorization model served as the foundation for our classification and it also served as a foundation for other emotion models. The emotions were classified into; Neutral, Anger, Happy, Sad and Hate, as illustrated in Fig.  2 . According to Paul Ekman’s emotional discoveries, these feelings are accompanied and shared by everyone throughout cultures. Depending on Posner et al. ( 2005 ) paradigm, Ekman distinguishes via people’s qualitative experiences and how they respond to each. In greater detail, Anger and Hate (dissatisfactory) are determined by the manner in which the stimulus happens, which is more concentrated than Sad owing to the hedonic worth of the stimulus (physiological needs). While Happy is indicated as locomotor activity, which is connected to the gratifying amount of success on the other side of the equation.

figure 2

Emotions labeling

3.4 Data preprocessing

Since our dataset is in the Arabic language, we performed particular preprocessing using Python programming to appropriately and reliably distinguish the emotions, as shown in Fig.  3 .

figure 3

Preprocessing tasks

3.4.1 DeNosie

DeNoise is the process of removing any noise in the text such as, English words, Special characters, Punctuation marks, Emojis and Diacritics. English Characters Removal

As the tweets contain irrelevant English words and character within the Arabic tweets, the first step was to remove any English characters in order to reduce the noise in the data that will affect the classification and detection process, using the English character python library Emojis Removal

Emojis are little digital images or icons that are used to convey a thought or feeling. Nevertheless, due to the many irrelevant emojis in the text, in this step all of these emojis were removed from the text using their representing code. Dediacritization

Diacritics are symbols similar to vowels in the English language that appear above or below the letters in your Arabic text. These diacritics are removed in order to cut down some serious data sparsity.

3.4.2 Tokenization

Tokenization is the process of text dissection into meaningful chunks, known as tokens. We can separate a section of text into words or phrases. Where it is regarded as a fundamental and essential step in progressing with NLP since it makes it simpler to comprehend the meaning of the text while evaluating the words existing in it.

3.4.3 Stop words removal

It is the process of deleting terms that appear often in all of the texts in the corpus. These words are abundant in every human language. By deleting them, we eliminate any low-level data from our text, allowing for focusing more on the crucial information. In this study, we created our own stop words documents to guarantee that words that might cause ambiguity in comprehending the semantic and true meaning of the tweet are not deleted.

3.4.4 Normalization

It is the process of converting text into a single canonical form that it did not previously have. This reduces unpredictability and brings it closer to its conventional format. This increases efficiency and makes working with text easier. Reducing Orthographic Ambiguity and Stemming are two examples. Reducing Orthographic Ambiguity

We minimized the orthographic ambiguity by eliminating certain symbols from specific letters, for example, deleting the Hamza from letters, to accommodate for a number of typical spelling variations among dialects (and because of the difference between spoken and written Arabic in general). Stemming

The word modification to transmit numerous grammatical categories such as, voice, tense, case, aspect, number, person, mood and gender. As a result, while a word may have several inflected forms, having multiple inflected forms within the same text adds redundancy to the NLP process. As a result, the stemming process reduces word inflection to their root forms, which aids in the preparation of text, words, and documents. In this study, two stemming approaches, Porter Stemming and Snowball, were examined. Porter Stemming was utilized since it produced precise and proper stemming.

3.4.5 Morphological disambiguation

The process of providing the most probable morphological meaning for a particular word in context. This goal is achieved by grading the output of a morphological analyzer or by employing an end-to-end system that offers a single response. Whereas deleting the diacritics might result in the term having many interpretations depending on the diacritics used.

3.5 Word embedding

The preprocessing findings are then sent into the word embedding process. Word embedding is a method of translating words from an existing dictionary to numeric vectors containing real values. Where according to Altszyler et al. ( 2016 ), the LSTM algorithm has an accuracy of 86.76% when utilizing word embedding and an accuracy of 84.14% when without using word embedding. Because machine learning algorithms cannot comprehend textual input quantitatively, we needed semantically accurate embeddings for the text. The pre-trained models for vectorization was utilized since we would typically have text conveying common human experiences or emotions. Two embedding strategies in this study were tested: Word2Vec and GloVe.

Word2Vec is a word embedding approach introduced by Goldberg and Levy ( 2014 ) that has benefits in the similarity of word meanings acquired by paying attention to the similarity of words around the target word; it contains two strategies, namely the continuous bag of words and the skip-gram model. The Word2Vec model was examined in CBOW utilizing the Gensim Library in this study.

3.5.1 GloVe embeddings

Global vectors for word representation (GloVe) “is an unsupervised learning approach for obtaining word vector representations. This is accomplished by mapping words into a meaningful space in which the distance between words is proportional to their semantic similarity.” Sakketou and Ampazis ( 2020 ) GloVe has an advantage over Word2vec in that it generates word vectors using global data (word co-occurrence) rather than just local statistics (local context information of words). When trained on global word-to-word statistics from large text corpora, the resulting vectors display particularly fascinating linear vector space connections. Consequently, GloVe was used in this study because its accuracy outperformed Word2Vec’s, with GloVe producing an LSTM F1-score of 85 percent and Word2Vec providing an F1-score of 68%.

GloVe was implemented using pre-trained GloVe. We used (glove.6B.100d) for each word embedding, which has 100 dimensions and comes in a variety of sizes. For tweets, we created a GloVe vector matrix for each word after the data is cleaned. In more details, l,100 dimensional 2-dimensional matrix. The letter “l” signifies the statement’s maximum word length. Because the length of each tweet in the data varies, this “l” helps defining the matrix. The matrix is also padded with zero at the end. Finally, the embedding matrix took the form “number of training examples, l100”.

3.6 Model development long short-term memory (LSTM)

The final stage was to build an LSTM-based sentence model. Long Short-Term Memory Networks (LSTMs) “are a sort of RNN that can learn long-term dependencies since they are purposefully designed to avoid the long-term reliance problem that happens in any language-based model, and hence LSTMs have always been one of the go-to options.” Staudemeyer and Morris ( 2019 ) the forward pass equations of an LSTM unit with a forget gate are provided in simple form.

LSTM model was trained using 80 training data and 20 for testing. The dropout rate was maintained at 0.5. We got at this figure by repeatedly modifying it, and Adam served as the optimizer. For our network’s target layer, we employed the Softmax function. Keras-Tensorflow was used to implement the model. The hypersettings, such as hidden units, were tweaked starting with 256 hidden units but had to reduce it to 128 hidden units after numerous attempts owing to better efficiency. The model was trained in 120-example batches every iteration.

For the Evaluation Measures, we have used the F1-score matrix, precision and recall for each class, to evaluate. We chose the f1 score measure above accuracy since the dataset has an uneven class distribution.

4 Results and discussion

According to the classifications results people’s opinions regarding the new blended education regulations and reality where are follows: in average percentage of 18.75% are not satisfied with this situation with 25% Anger and 16% Hate, while 21.25 percent are feeling negatively regard it. However, only 13% are happy with and 24.50% are feeling neutral regards it. Which was compatible with the results of Ali ( 2021 ), Alturayeif and Luqman ( 2021 ) that took the Arab region in specific in their study.

The classification report of the model on the dataset is as shown in Table  6

Finally, given the distribution of the training data, the model performs well for all classes. However, it appears to be confused between sadness and anger, as the two are somewhat connected. Because happy classes have a far lower frequency than other classes, their recall value is lower. The data’s overall f1-score is rather excellent. The GloVe Model performed better than a Word2Vec model.

A comparison of F1 scores of both the models as illustrated in Table  7 .

Table  8 , in comparison to other studies, demonstrates the f1-score of several models that took into consideration identical domain and text in the post-covid phase.

5 Recommendations

Given the outcomes, the model performed admirably. However, due to the complexities and peculiarities of the Arabic language, as well as the nature and structure of Arabic that differ from those of other languages, such as English, and its own historical and cultural base. This section will suggest some recommendations for utilizing the model with Arabic text.

5.1 Preprocessing recommendations

To overcome the problem that will occur when removing the diactaries from the Arabic words we recommend to include the Morphological Disambiguation step. In addition, we recommend removing any extra symbols from the words, such as Hamza in order to reduce the problem of the difference between spoken and written Arabic, where the Arabic language is full of these symbols.

Regarding the stemming step, Porter Stemming Techniques turned out to be better than the Snowball Stemming when dealing with the Arabic text as it Snowball Stemming reduced the LSTM classification F1-score results to 77%, where Snowball caused over-stemming problem and leads to unmeaningful stems.

5.2 Embedding technique recommendation

We favor GloVe over Word2Vec because Word2Vec cannot handle out-of-vocabulary words effectively since it assigns a random vector representation for OOV words, which might be suboptimal, and it depends solely on language word local information. GloVe, on the other hand, generates word vectors using both local statistics (word context information) and worldwide statistics (word co-occurrence).

5.3 Classification technique recommendation

Regarding the classifications techniques, deep learning performed significantly better than other machine learning techniques, particularly when dealing with Arabic Text, most notably the LSTM technique, which performed better in classifying the emotions of Arabic Text than the BERT, with F1-scores of 85% for LSTM and 78% for AraBERT as shown in Fig.  4 .

figure 4

F1-Score comparison

6 Conclusion and future work

In this study, Jordanian’s thoughts, opinions and feelings about the new hybrid-learning approach was investigated, through studying the tweets regarding this topic for the period that is known as Post-COVID that is undertaken after the Lock-down is lifted and the normal life is partially back to its normal. Where the study utilized the NLP techniques for detecting people’s emotions from text using the GloVe embedding and the LSTM deep learning technique. Our model was able to distinguish among the anger, hate, sad, happy and neutral with fairy good f1-score of 0.85. Where the majority of the studied sample are not accepting (Sad and Dissatisfied) the hybrid education in its current form, as according to Barakat et al. ( 2022 ), the Jordan educational system is not ready to take such step either in the country’s technological infrastructure nor the educational institutions’ nor the students’ resources to cope-up with this dramatically and instance unprepared to, changes.

This study has three main limitations: (1) the sample size of the study, which was limited to 4000 tweets owing to the total tweet limit. (2) Due to the difficult nature of the Arabic language, part of the text meaning was lost during preprocessing; (3) a lack of studies that simply take the Arab area, notably Jordan, into account while analyzing people’s behavior through traditional face-to-face learning.

We intend to advance our work by including varied datasets and broadening the model’s generalizability. Data from other social networking sites, blogs, and news sources will also be considered. Finally, in addition to the five emotions explored in this study, we will concentrate on recognizing the commonly unnoticed emotions such as frustration and impatience.

Availability of data and materials

The dataset generated and analyzed during this study are available from the corresponding authors on reasonable request.

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Qaqish, E., Aranki, A. & Etaiwi, W. Sentiment analysis and emotion detection of post-COVID educational Tweets: Jordan case. Soc. Netw. Anal. Min. 13 , 39 (2023). https://doi.org/10.1007/s13278-023-01041-8

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    online education, and also considers, where possible, how successfully these models have performed. KEY FINDINGS For non‐profit institutions, three broad types of business model appear to exist in for online education: o Certain institutions, such as the University of Massachusetts, have successfully

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    The Cleverest Business Model in Online Education A startup called Duolingo taps the power of crowds to make learning a language free. By Tom Simonite November 29, 2012 Learning a new language...

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    Osterwalder and Pigneur provide a framework for a business model in the form of a template or canvas, which they call the Business Model Canvas, consisting of nine components: Customer Segments Value Propositions Customer Channels Customer Relationships Revenue Streams Key Activities Key Resources Key Partners Cost Structure 1

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    The Best Online Business Models 1. Content-Based Websites Business Model 2. Audio/Video Content Business Model 3. E-Commerce Business Model 4. Service-Oriented Business Model 5. Education/Course Business Model 6. Software or SaaS Business Model 7. Affiliate Marketing Business Model 8. Digital Products Business Model 9.

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    Online Education: A New Business Model Apr. 28, 2017 • 14 likes • 8,294 views Download Now Download to read offline Business These slides present at new business model for online education in low-income countries Jeffrey Funk Business Models Follow Associate Professor at National University of SIngapore Advertisement Advertisement Recommended

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    21+ Profitable Online Education Business Ideas 1. Tutoring Students Online Tutoring students online is a lucrative education business idea that does not demand high investments. As tutoring happens at a one-to-one session, you can monitor students' individually and make them master the lessons at their own pace and understanding abilities.

  9. Applying the Business Model to Education: Current Failures, Future

    Stage 1: Institutions as Service Providers, Students as Clients In this stage, students pay a fee. In return they get access to resources that facilitate and structure learning, such as: qualified, accomplished, passionate instructors, comprehensive, manageable, and timely curricula, and

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    Business Models in Education 1. BUSINESS MODELS IN EDUCATION 2. BROUGHT TO YOU BY: 3. AGENDA Welcome & Introductions Overview of Ed Tech Market in Asia Intro to the Business Model Canvas The Challenges of Traditional Education The Challenges of Online Education Business Model Case Studies Q&A

  11. Business Model of Education Explained

    The business model of education revolves around different processes of facilitating learning or procuring skills, knowledge, beliefs, habits, or values. Education is indeed one of the basic needs of man. There is hardly any chance of earning a living without proper education. A person is known by how educated he/she is.

  12. Learn Business Model with Online Courses, Classes, & Lessons

    Business Model Courses and Certifications A successful business model gives your entire idea direction. edX offers courses on building that model in partnership with institutions that understand the world of business and have trained some of the business world's most prominent leaders.

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    Education Business Plans. Children's Educational Toys Business Plan. Seminar Business Plan. The more you learn, the more you grow! Get prepared with our sample business plans for education, preparation, vocational, and other training-related businesses. If you're looking to develop a more modern business plan, we recommend you try LivePlan ...

  14. Using the Business Model Canvas to develop your online learning product

    In short, the Business Model Canvas is a framework that can be used to visualise all the core elements of a business model, including the value proposition, target customers, route to market and costs and revenues. (Here's a quick introduction to the canvas from Strategyzer, the company behind it.)

  15. Online Learning Model

    Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Our online certificate and credential programs are offered via our innovative online platform and are designed to bring the Harvard Business School classroom to you—putting you at the center of the learning experience.

  16. Online Course Marketplaces and Their Business Models

    Business models of online course marketplaces Each course marketplace mentioned above uses a different business model to generate revenue. So, w e'll explore every model and its pros and cons to help you determine which one is best suited for your e-learning business. Let's start… #1. Pay Per-Course model Example: Udemy, Coursera, edX

  17. How To Start Your First eLearning Business

    Option 1: The "Night School" Business Model. The "night school" model is a classic if you just want to sell one-off access to a course. It'll be familiar to you if you've ever taken an adult learning course. Students…. pay an up-front fee for the course.

  18. Using the Business Model Canvas for Change in Education

    The Business Model Canvas can be used by the leadership of struggling institutions, and by leaders that wish to position their institution for future success, in the following ways. 1) Deploy the ...

  19. Best Business Model Courses & Certifications [2023]

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course) Skills you'll gain: Entrepreneurship, Persona Research, Research and Design, Strategy, Customer Relationship Management, Finance, Marketing, Software Architecture, Software Engineering, Theoretical Computer Science 4.6 (599 reviews)

  20. The Education Business Model Canvas

    The edupreneurship business model canvas has a few modifications to the traditional startup one: Customer segments: The primary customer are students. However, there are many other education stakeholders, including admininstrators, alumni, donors, employers and parents.

  21. Free Business Courses

    Browse the latest free online business courses from Harvard University, including "Negotiating Salary" and "4P Model for Strategic Leadership Podcasts." ... Explore and understand your own theories of learning and leadership. Gain the tools to imagine and build the future of learning. Free *

  22. Sentiment analysis and emotion detection of post-COVID educational

    Education evolved dramatically under Covid-19, and owing to the conditions, distant learning became mandatory. However, this has opened new realities to the educational business under the label of "Hybrid-Learning," where educational institutions are still using online learning in addition to face-to-face learning, which has changed people's lives and split their opinions and emotions ...

  23. PDF Business Model of Learning Platforms in Sharing Economy

    Keywords: MOOC platforms, business model innovation, share economy, open education, Business Model Canvas. 1. Introduction The Cambridge English Dictionary defines 'sharing economy' as an economic system based on people sharing possessions and services, either for free or for payment, usually organized and mediated through the internet.

  24. PDF The OER Knowledge Cloud

    The OER Knowledge Cloud

  25. Online Coaching is THE Business Model 2023

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    Amul Franchise Online Apply :- आज कल महंगाई इतनी बढ़ गयी है की मिडिल क्लास का बुरा हाल है। महंगाई के साथ साथ आज कल रोजगार मिलना भी मुश्किल हो गया बेरोजगारी