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How to Write a Job Description for a Business Plan [Sample Template]
Are you in the process of writing the job description section of your business plan? Or you need a sample job description template? Then I advice you read on. Here, you drive home the point that not only do you know what you are doing or where you are going, but that you have the right mix of talent and experience to actually make it all happen.
You will need to highlight key members of your management team ( which may be only you for the time being ) as well as external service providers such as lawyers, accountants, and contract professionals. Also, include your advisors or board members ( if you have any ) as well as the positions you will be looking to hire in the near future.
While planning your business, one of the most important steps that you shouldn’t skip is writing a job description for every position that you are planning to hire an employee for. This may not be important if you have no plans to hire employees.
A job description is an important tool for hiring and managing your employees, as it helps them understand their roles and responsibilities even before they start working with you. It tells them what they need to do, how they need to do it, and what they will be held accountable for as soon as they assume their duties. It also reveal to investors who-is-who in your proposed or established business. In addition, a job description does the following:
Table of Content
The individual tasks involved
The methods for completing each task, the purpose and responsibilities of the job, the relationship of the job to other jobs, qualifications needed for the job, the outline of a job description, what to avoid when writing a job description, 4 benefits of a job description in a business plan.
- It helps you attract the right employees
- It gives a detailed description of an employee’s job or position
- It serves as a basis for outlining performance expectations, career advancement, job training, and job evaluation
- It provides a reference point for compensation decisions as well as unfair hiring practices
Writing a Job Description for a Business Plan – Sample Template
A job description should be clearly written, accurate, and very practical. It must effectively define your needs as well as what you expect from your employees. To write a good job description, you should start by analyzing the important facts about a job, such as:
What are the tasks that the employee must complete on a periodic basis? Outline daily tasks, weekly tasks, monthly tasks, and quarterly tasks required of the employee. To be practical enough, outline the duration and requirements of each task as well.
If the tasks outlined can be handled using more than one method, outline which methods you can afford to provide your employee (but for optimal employee efficiency, make provisions for the best method available).
Outline how the role played by the chosen candidate would contribute to the business. Also, outline what the employee would be held accountable for.
Outline how the chosen employee would work with other employees within the company.
Outline the relevant qualifications that each candidate must have. Also state the number of years for which the candidate must have gained working experience in the same position.
A job description typically includes the following:
- Job objective or overall purpose statement
- Brief of the general nature and level of the job
- Detailed description of the wide scope of the position
- List of duties or tasks to be performed that are critical to success
- Key functional and relational responsibilities (listed in order of significance)
- Description of the relationships and roles within the company, including the supervisory roles, subordinating roles, and other working relationships
In addition to the above listed, the following items may be added to the job description if deemed necessary:
- Job requirements, standards, and specifications
- Job location where the work will be performed
- Equipments available to be used for the job
- Salary range
5 Tips to Note When Writing a Job Description
- Always use verbs in the present tense.
- For the purpose of clarity and adding meaning, use explanatory sentences telling why, how, where, or how often whenever necessary.
- Delete any unnecessary articles such as “ a ”, “ an ”, “ the ” or other stop words to make the description easy to read and understand.
- Be unbiased in your use of pronouns. Use the “ he/she ” approach or construct your sentences in such a way that you won’t have to use pronouns.
- Avoid the use of adverbs or adjectives that are subject to additional explanation and interpretation; such as some, complex, several, occasional, frequently, etc. Rather than use them, use clear sentences that define your intent.
Don’t be rigid with your job description, as this may make you miss out on many diligent employees who can become great assets to your business. Jobs are subject to change for personal improvement, organizational development, and evolution of new technologies. A flexible job description encourages employees to grow within their position and contribute over time to the growth and development of your business.
In conclusion , a well-written job description can make all the difference between a successful business that grows over the years and one that remains on the same spot after several years. The right employees, if chosen for your business, can help propel your business to great heights within a short period. Only with a good job description can you hire such.
- Go to Chapter 8 Part E: Planning your Business Legal Structure
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Business Plan Consultant Job Description Template
A business plan consultant provides a financial, marketing, and operational roadmap to align stakeholders and help your business achieve its goals.
Trusted by leading brands and startups
Watch the case study
Business plans are the North Star for early-stage businesses, used as a reference point when making major business decisions, collateral when securing a new fundraising round, and as an introduction to the business and its goals when recruiting new key hires.
While business plan templates can be found online, these ready-made guides can drive entrepreneurs and their businesses away from what they actually need to achieve. A top business plan consultant will construct a custom plan that takes into account the specifics of your business, or review and pressure-test an existing plan while taking into account the latest industry trends.
Business Plan Consultant - Job Description and Ad Template
Copy this template, and modify it as your own:
Company Introduction
{{Write a short and catchy paragraph about your company. Provide information about the company’s culture, perks, and benefits. Mention office hours, remote working possibilities, and anything else that makes your company interesting.}}
Job Description
A business plan consultant provides strategic direction by {{creating or methodically pressure-testing and refining}} a company’s business plan, using an understanding of the company’s core operations, competitive advantages, and goals to provide direction on how to structure, run, and grow the business.
The ideal candidate will have some experience in running or advising early stage businesses, combining the analytical abilities of a CFA charterholder with the broad vision of a CEO to provide a roadmap to growth.
Responsibilities
- Develop an understanding of the existing business (including products/services, customers, competitors, the overall market and trends) through careful research and analysis
- Understand how major stakeholders are thinking about near-term growth, generally and in reference to specific growth initiatives, through interviews with these stakeholders
- Build a detailed financial analysis showing all of the assumptions, drivers, and financial statements for the next 3 - 5 years, accounting for a conservative, base, and aggressive case
- Conduct a total addressable market analysis for the business’ core market, assess major industry trends affecting the business, and describe what impact these trends may have on the business
- Review research reports and conduct primary research to hone in on ideal buyer type and assess customer demand for the company’s existing products and services
- Map out direct and indirect competitors, including potential future competitors, for existing and potential revenue channels
- Define a go-to-market strategy, including testing out potential marketing channels (if applicable)
- Review compensation plans and organizational structure to align incentives and ensure the health of the organization in the long-run
Skills and Qualifications
- Bachelor’s degree in finance, operations, research, statistics, math, economics, or related analytical discipline preferred
- Financial management experience with planning, forecasting, and business analysis; prior experience as an advisor to or executive at an early-stage company a plus
- Advanced Excel proficiency. 3+ years of practical experience of using Excel for building and maintaining financial models
- Proficiency with analytical and presentation tools {{(Excel pivot tables, SQL queries, graphing, PowerPoint)}}
- Experience within {{preferred industry}}
- A natural curiosity and a “big picture” mentality
- Experience conducting market research, including analyzing and synthesizing research reports and conducting primary research
- An understanding of marketing channels and go-to-market strategies
- Excellent spoken and written communication; comfort reaching out to and interviewing the company’s management, employees, and customer base
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How to hire a great business plan consultant.
Business plan consultants help define the long- and short-term goals of a business and draw up an action plan to achieve these goals. This guide provides a breakdown of the key skills and attributes you'll want in a business plan consultant.
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Josh is an investment banker turned VC who lives in Denver, CO. At Morgan Stanley, he covered the world's top hedge funds and sold over $5 billion in IPOs for companies like Alibaba, LendingClub, GrubHub, and more. He also has experience in M&A, startup fundraising, and as a founder. Currently, Josh is one of the managing partners of Konvoy Ventures, a VC firm focused on esports and video gaming.

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How To Write A Business Plan (2023 Guide)

Reviewed By
Updated: Aug 20, 2022, 2:21am

Table of Contents
Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.
Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.
Drafting the Summary
An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.
Ask for Help
When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.
After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business.
The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.
Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.
Numbers-based Goals
Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.
Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.
Intangible Goals
Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.
The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.
If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.
This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.
You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.
Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.
Business Operations Costs
Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.
Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.
Other Costs
Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.
Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.
How do I write a simple business plan?
When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.
What are some common mistakes in a business plan?
The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.
What basic items should be included in a business plan?
When writing out a business plan, you want to make sure that you cover everything related to your concept for the business, an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.
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Home » Business Plans
How to Write a Job Description for a Business Plan [Sample Template]
Are you in the process of writing the job description section of your business plan? Or you need a sample job description template? Then I advice you read on. Here, you drive home the point that not only do you know what you are doing or where you are going, but that you have the right mix of talent and experience to actually make it all happen.
You will need to highlight key members of your management team ( which may be only you for the time being ) as well as external service providers such as lawyers, accountants, and contract professionals. Also, include your advisors or board members ( if you have any ) as well as the positions you will be looking to hire in the near future.
While planning your business, one of the most important steps that you shouldn’t skip is writing a job description for every position that you are planning to hire an employee for. This may not be important if you have no plans to hire employees.
A job description is an important tool for hiring and managing your employees, as it helps them understand their roles and responsibilities even before they start working with you. It tells them what they need to do, how they need to do it, and what they will be held accountable for as soon as they assume their duties. It also reveal to investors who-is-who in your proposed or established business. In addition, a job description does the following:
Table of Content
The individual tasks involved
The methods for completing each task, the purpose and responsibilities of the job, the relationship of the job to other jobs, qualifications needed for the job, the outline of a job description, what to avoid when writing a job description, 4 benefits of a job description in a business plan.
- It helps you attract the right employees
- It gives a detailed description of an employee’s job or position
- It serves as a basis for outlining performance expectations, career advancement, job training, and job evaluation
- It provides a reference point for compensation decisions as well as unfair hiring practices
Writing a Job Description for a Business Plan – Sample Template
A job description should be clearly written, accurate, and very practical. It must effectively define your needs as well as what you expect from your employees. To write a good job description, you should start by analyzing the important facts about a job, such as:
What are the tasks that the employee must complete on a periodic basis? Outline daily tasks, weekly tasks, monthly tasks, and quarterly tasks required of the employee. To be practical enough, outline the duration and requirements of each task as well.
If the tasks outlined can be handled using more than one method, outline which methods you can afford to provide your employee (but for optimal employee efficiency, make provisions for the best method available).
Outline how the role played by the chosen candidate would contribute to the business. Also, outline what the employee would be held accountable for.
Outline how the chosen employee would work with other employees within the company.
Outline the relevant qualifications that each candidate must have. Also state the number of years for which the candidate must have gained working experience in the same position.
A job description typically includes the following:
- Job objective or overall purpose statement
- Brief of the general nature and level of the job
- Detailed description of the wide scope of the position
- List of duties or tasks to be performed that are critical to success
- Key functional and relational responsibilities (listed in order of significance)
- Description of the relationships and roles within the company, including the supervisory roles, subordinating roles, and other working relationships
In addition to the above listed, the following items may be added to the job description if deemed necessary:
- Job requirements, standards, and specifications
- Job location where the work will be performed
- Equipments available to be used for the job
- Salary range
5 Tips to Note When Writing a Job Description
- Always use verbs in the present tense.
- For the purpose of clarity and adding meaning, use explanatory sentences telling why, how, where, or how often whenever necessary.
- Delete any unnecessary articles such as “ a ”, “ an ”, “ the ” or other stop words to make the description easy to read and understand.
- Be unbiased in your use of pronouns. Use the “ he/she ” approach or construct your sentences in such a way that you won’t have to use pronouns.
- Avoid the use of adverbs or adjectives that are subject to additional explanation and interpretation; such as some, complex, several, occasional, frequently, etc. Rather than use them, use clear sentences that define your intent.
Don’t be rigid with your job description, as this may make you miss out on many diligent employees who can become great assets to your business. Jobs are subject to change for personal improvement, organizational development, and evolution of new technologies. A flexible job description encourages employees to grow within their position and contribute over time to the growth and development of your business.
In conclusion , a well-written job description can make all the difference between a successful business that grows over the years and one that remains on the same spot after several years. The right employees, if chosen for your business, can help propel your business to great heights within a short period. Only with a good job description can you hire such.
- <a title="Legal Structure of a Business Plan" Go to Chapter 8 Part E: Planning your Business Legal Structure
- <a title="How to Plan Your Business Goals and Objectives" Go Back to Chapter 8 Part C: Writing your Business Plan Goals and Objectives
- <a title="How to Write a Business Plan Executive Summary" Go Back to Chapter 7: How to Write a Business Plan Executive Summary
- <a title="The Beginner’s Guide to Writing a Good Business Plan" Go Back to Introduction and Table of Content
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- How to Write a Business Description: Your Ultimate Guide (with Examples & Templates)

Céillie Clark-Keane
December 2, 2021 | Managing Your Business

There are so many places that you need to describe your business, whether it’s your website, an online directory, or even an “about the company” section for an event. Your mission statement is a good start, and your brand story is good background. But what you really need is a compelling business description that provides any reader with a quick overview of what your business does and what sets it apart from your competitors.
This is the tricky part. How can you accurately convey what makes your business special in a few hundred characters? What should you include in your business description? Where should you add your business description? How do you write a business description for social media? These are all valid questions that we’re answering right here! We’re sharing:
- 5 simple steps for how to write a business description (with examples)
- Bonus step 6: How to write a business description for your social media and review sites
- More business description examples (and templates!) for different industries
- Compelling words to include in your business description
Whew! That’s a lot. But we didn’t call this your ultimate guide for no reason! Plus, we’ll make it easy peasy for you. Let’s jump in!

Grab your notepad and your pen–or just open up Word–and let’s start writing!
How to write a business description: 5 simple steps (with examples)
What is a business description? It’s an overview of your company and how it’s different from your competitors. And your business description needs to be an engaging introduction to your brand.
Here’s how to write one that works for your business.
1. Start with your basics
The goal of a business description is to introduce any reader to your company—-and to do that quickly. So when you’re getting started writing this description, it’s a good idea to list out the basic information that you’ll need to include.
Here’s what needs to go in your business description:
- What your company name is
- What your business does
- What value your business offers
- Where your business is located
This is essential information that anyone needs to know in order to understand your business, and hopefully consider how you can help them.
Take a look at this example of a business description from Parley’s PPM Plumbing :
Parley’s PPM Plumbing, Heating & Air Conditioning opened its doors to Draper, UT and the rest of Utah County nearly 40 years ago, beginning a tradition of unparalleled customer service and quality HVAC repairs and installation. We’re dedicated to your happiness. That means we arrive on time and investigate your system before diving blindly into the situation. We get it right the first time. Regardless of the size of the job or its complexity, your satisfaction is most important to us. And as a thoroughly family-owned company, you can trust us to give your family the same attention we give to ours. If your air conditioner, heater, water heater, or water softener isn’t working correctly, give us a call immediately. We’ll schedule an appointment.

Here, Parley’s PPM Plumbing includes its name and location, states its services, and shares that it works to deliver results right the first time. They also talk about what they value and that they are a family-owned business.
2. Check out other business descriptions for your industry
Your business description needs to let readers know what your business does. It also needs to let your readers know how your business is unique.
Let’s say you’re working on a business description for a local garden center. You’ve got your basics and you’ve narrowed down keywords (including “garden center”), so it’s time to take a look at what other businesses are including in their descriptions.
Here’s an example of a business description on Instagram from Russell’s Garden Center , a small business outside of Boston:
The oldest garden center in America, continuing its passed down pursuit to get more people outside and growing.

Now here’s another business description example for a local chain, Mahoney’s Garden :
Full service and family-run home and garden center with 7 retail locations in MA since 1959.

There are some clear similarities between these business descriptions—and these aren’t the only garden centers hitting similar points. Both of these descriptions emphasize legacy and community, whether that’s by stressing “family” or “people.” This suggests that you want to tap into that here. Does your business run classes or events? Do you run the shop with your partner or your mom? Include those in the business description to attract your audience and set your business apart from your competitors .
When you’re writing your business description, be sure to check websites as well as social media profiles, as the descriptions will differ across platforms. We’ll talk more about that soon.
3. Choose your keywords
You’ll use your business description on your website , on your social media profiles, on review and listings sites —in other words, you’ll use this description across the internet. Because the primary locations for this description will be online, you need to make sure it’s optimized. That means you need to include keywords.
Here’s an example from Trophy Fitness Uptown on Yelp:
At Trophy Fitness Uptown , our mission is to provide our members at all fitness levels with an enjoyable workout experience in a positive, uplifting space. Our team is dedicated to delivering first-class customer service, and we understand the importance of a fitness club that promotes a healthy lifestyle, which is why we’re proud to specialize in personal training . All of our experienced personal trainers hold nationally recognized certifications and are here to help you achieve your fitness goals . Whether you’re a pro athlete or just setting out on your fitness journey , you have a place here at Trophy Fitness Uptown .

Yelp business description example with keywords highlighted.
From the keywords in this business description, it’s clear that Trophy Fitness Uptown is a fitness club that also provides personal trainers.
If you’re using a keyword tool , you can look at keyword volume for Google, Bing, and other search platforms, which can help you optimize your business descriptions on those sites.
But focusing on Google’s keyword volume is always a good place to start for overall SEO , anyway. If your social media profiles and listings come up on the search results page as well as your website, that’s just more space for your business.
4. Stick to active voice
This might seem like a nit-picky tip but stick with me. Your business description should show your readers what your business does and how it does it well. Why wouldn’t you take every opportunity to make your business active when you only have a few sentences anyway?
That’s why it’s imperative to avoid passive voice and stick to active voice instead.
Passive voice is when your sentence is structured so that the subject is receiving the action. Take this simple example: The laundry was folded and placed in the drawers.
So who did that laundry? It’s unclear.
Active voice is when the subject of the sentence completes the action. Let’s rewrite that example in the active voice: Greg folded the laundry and placed it in the drawers. Who did the laundry? Greg. It’s nice and clear.
You want it to be nice and clear what your business is doing—and what it can do for your customers.
Read this business description from pet care provider DogSpot :
We treat your dog as we would our own children, which is why we are committed to providing the highest quality pet care services available. Our knowledgeable training and daycare staff have over 30 years of combined experience in professional dog training, behavioral and basic dog medical care. Owner and operator Carlene King is a certified doggies behavior and training specialist, graduating from one of the most elite dog training schools in the states- Triple Crown Dog Academy.

By using active voice and strong verbs, DogSpot has written an energetic business description that’s engaging and informative.
Stick to active voice so you can do the same, just make sure your verbs fit with your brand voice, which leads us to the next step.
5. Make sure your description is on-brand
Your business description is an opportunity to introduce your company. That should include introducing your brand identity , too. You should write your description in your brand voice . For instance, if your brand voice is casual and jokey, use some light-hearted humor in your description. If your brand is more serious and formal, then make sure your business description is crisp and authoritative.
El Arroyo , for example, is a Mexican restaurant in Austin, TX, best known for its sign with cheeky or fun messages. Here’s how they describe their business on their website:
Since 1975, El Arroyo has been serving up Tex-Mex with a side of laughs on our famous marquee sign that stands on the corner of West 5th and Campbell in Austin, Texas. The Last Queso Stop Before a Bunch of Yoga Studios – over the years we’ve covered every food pun imaginable while never forgetting witty commentary on current events. We’re always happy to take sign submissions from customers and the internet! We’ve been serving great Tex-Mex food in Austin for more than 25 years and we’ve loved every second of it. Thanks, Austin, and here’s to 25 more!

Their About Us page even includes a picture of their famous sign.
Keeping your description on-brand like this will let anyone reading know what they can expect from your content or communications. Plus, brand consistency across channels will help make your brand more easily recognizable. And a recognizable brand is good for your business.

How to write your business description on social media and review sites
Let’s call this bonus step six because when you’re done with your business description, you’re still not exactly done. The best business description is one that you can adapt slightly for any place you need to quickly introduce your company.
Ideally, your main business description will be longer, and you can use this on your website, and for listings, LinkedIn, and review websites . Then, you’ll be able to pull out sections or create shorter versions for other social profiles with lower character limits, like Twitter or Instagram.
Here are some guidelines to write your business description for each social media platform.
Facebook business description
Your Facebook business description shows in the About section of your Facebook business profile and gives visitors a quick overview of your business. Your Facebook description can be no longer than 255 characters. But you can also add additional information that will show up under your About section to communicate more about your business.
Here’s how El Arroyo amended their business description for Facebook:
About Since 1975, El Arroyo has been serving up Tex-Mex with a side of daily laughs on our famous marquee sign that stands on a corner in downtown Austin, Texas. Additional information We love throwing parties; talk to us about throwing your next event here. We also offer catering for all occasions. Whether on-site or off, we deliver the best of Tex-Mex in Austin. Like Pat Green says, get yourself down to El Arroyo and let yourself go. Cheers to 40 more years of queso, tacos, beers, and ‘ritas!

Related: Get more Facebook bio examples to help you wow customers on this social site.
Instagram description
Your Instagram description shows at the top of your profile and can be no longer than 150 characters. Try to include the most important information about your business and what makes you unique. It’s also a best practice to include your location information here so people viewing your Instagram account know where you’re located.
Here’s how DogSpot amended their business description for Instagram:
Doggy Daycare and Cage Free Boarding Facility Serving North Counties of San Diego CA

Twitter description
Your Twitter business description shows at the top of your profile under your handle and can be no longer than 160 characters. Similar to Instagram, make sure to include the most important information about your business (and a hashtag or two doesn’t hurt if it’s relevant!).
Here’s how Mahoney’s Garden wrote their Twitter description:
Full service and family-run home and #garden center with 7 retail locations in #MA since 1959 #gardening

LinkedIn description
Your LinkedIn description is a little different than your other descriptions on social media and review sites because your primary audience is typically employees and prospective employees rather than customers. So it’s important to keep that in mind when you’re writing your LinkedIn description. LinkedIn gives you a lot of room to describe your business—up to 2,000 characters–but it’s a best practice to keep it fairly short to grab attention quickly.
Here’s an example from Trophy Fitness Uptown:
Since 2003, Trophy Fitness has been moving fitness forward. From operating our own three successful gyms locations in Dallas, to consulting, managing, and designing countless gyms across the country, Trophy is a trusted expert for all fitness needs. We believe each person should be treated like an individual, not a number and relationships are better than memberships. Our purpose is to combine our love of fitness with a desire to serve to deliver an unmatched experience in an effort to move our Team, our Clients and our Community FORWARD.

You can see that rather than promoting their personal training and workout services, they highlight their expertise and purpose.
Yelp description
Your Yelp business description shows a little further down your page than some of the other social media and review descriptions but still displays above reviews—it’s marked as Specialties on your page, and you can also include History and Meet the Owner/Manager. You have 1,500 characters under Specialties; 1,000 under History; and 1,000 under Meet the Owner/Manager, so you can include quite a bit of information about your business.
Here’s a small excerpt from Parley’s PPM on Yelp—they also include their History and Meet the Owner:
PPM Plumbing is one of the major cooling, heating and plumbing businesses in Utah County. PPM Plumbing provides service, repair and installation for all of your HVAC needs. We offer HVAC services for: Plumbing, Bathroom Remodeling, Copper Repiping, Garbage Disposals, Water and Sewer Mains, Drain Cleaning, Leak Detection, Water Heaters, Duct Cleaning, Furnaces, Boilers, Heat Pumps, Central Air, Water Softeners As part of our standard service, we can have our professional plumbers and technicians come to your aid immediately.

YouTube channel business description
Your YouTube channel business description gives viewers a deeper glimpse into what they can expect from your channel, including who you are, what type of content you share, and when they can expect to see that content.
Using the right keywords in your YouTube channel business description can also increase your chances of getting found in YouTube search results (and because YouTube is the second-largest search engine in the world, this is very valuable!). While YouTube gives you a lot of space to tell your story (5,000 characters, to be exact), you want to try to capture users’ attention in the first 125 characters or so.
Here’s an example from Debt Free Millennials :
If you’re a millennial who wants to crush debt and live payment free, consider me your debt free millennial guide. I’m Justine, and I paid off $35,000 in student loan debt on a $37,000 income in 2.5 years and I’m teaching you all of my debt free ways! Learn about paying off student loans, controlling your spending, conquering your biggest (and bad ass-iest) financial goals, and much more. Welcome to the DFM fam!

As you can see, this YouTube channel description example speaks directly to its target audience, provides some credibility as to why you should watch their channel, and does it in a very concise way.
Google Business Profile description
Last, but certainly not least, is your Google Business Profile description. This is an extremely important one if you want to entice searchers to contact or visit you directly from Google Search or Maps. Your Google Business Profile description shows up on your listing in the 3-pack , Google Maps, or when someone clicks your listing in Google Search. You should include clear details about your products or services, who and what area you serve, and a few keywords to increase your chances of showing up for relevant searches. You have 750 characters to describe your business on your Google Business Profile .
Here’s an example from Conover Law Firm :
The Conover Law Firm is a personal injury and workers’ compensation firm based in Charleston, South Carolina. We confidently represent victims of truck accidents, car accidents, slip & falls, workplace injuries, and more. Attorney Craig Conover and his legal team make each case a priority and strive to help clients earn the fair compensation they deserve. With the tagline “Don’t get run over, call Conover,” Conover Law Firm takes a client-focused approach and ensures each client fully understands the legal process.

More business description examples (with templates!)
Here are some basic business description examples and templates you can copy and paste across your website and social sites (think of it as MadLibs for your business!) for different industries.
Business description example for retail
[Business name] is a [type of business, category] in [city and neighborhood]. You can find [product, search term] for [audience or occasion]. [Value statement.]
Brianna’s Boutique is a high-end women’s vintage clothing store in Los Angeles, CA. You can find the best vintage designer labels for any and all occasions. Visit us if you’re looking for one-of-a-kind vintage luxury. Celeb sitings are not uncommon.
Shortened description:
High-end women’s vintage clothing boutique for all occasions.

Business description example for service businesses
[Business name] provides [service, search term]. We have been serving the [city, state] for more than [time in business]. [Value statement.]
Gilmore’s provides expert glass repair, plumbing, and electrical services. We are a family business and have been serving the Austin, TX area for more than 20 years. We are the one stop shop for all your home repair and service needs.
Family-run one-stop shop for glass repair, plumbing, and electrical services.

Business description example for restaurants
[Business name] is [type of restaurant] in [city, state, neighborhood]. For [years in business], we have been a local favorite for the best [keywords] in town. [Value statement]!
Dina’s Diner is an American restaurant and diner in Jacksonville, FL. We have been a local favorite for the best all-American food in town for over 25 years. With nothing but full smiles and fast service, you’ll be leaving satisfied. Come on in for some authentic American comfort food.
Authentic all-American food served up fast and friendly.

Business description example for health and beauty
[Business name] is a [type of business] in [city, state, neighborhood]. We specialize in [service, search term]. Our experienced staff is eclectic and fun, and we keep up with the latest trends, so you don’t have to. [Value statement].
Lucy’s is a full-service salon for the entire family in the central area of Boulder, CO. We specialize in trendy cuts, color fashions, highlights, and blowouts. Our experienced staff is eclectic and fun, and we keep up with the latest trends, so you don’t have to. We love matching your cut and color to your personality.
Full-service salon for the whole family, from traditional to trendy.

Words to include in your business description
Looking for even more inspiration to convey who your business is and what you’re about? Bring your business description to life with some descriptors. Here is a list to pick from:
- expert, experienced, seasoned
- recognized, award-winning, renowned
- flavorful, tasty
- leading, top-notch, only, first
- casual, comfortable, relaxed
- organic, fresh, home-grown (dishes, ingredients)
- friendly, kid-friendly, family-friendly, pet-friendly (staff, atmosphere)
- fun, upbeat
- high-end, affordable
- dependable, trusty, reliable
- unique, one-of-a-kind, authentic
- locally made, locally sourced, farm-to-table
- local favorite, go-to, top pick
- one-stop-shop, all-inclusive, variety, full range
- spacious, cozy
Write a business description that works across platforms
There you have it—-how to write a compelling business description and great examples to inspire you while you’re getting started. Remember to spend time writing a longer, more in-depth description that you can adjust to fit your about us page on your website as well as the different character requirements for any platform. It’ll be worth it.
Here were those steps for how to write a compelling business description:
- Start with your basics
- Check out other business descriptions
- Choose your keywords
- Stick to active voice
- Make sure your description is on-brand
- Customize for each major platform
Ceillie runs content at Unstack, a no-code CMS built for marketers. Previously, she was the managing editor of the WordStream blog.
Other posts by Céillie Clark-Keane
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20 job description examples for growing businesses
Often, your job descriptions will be a candidates first real contact with your company. It will either make or break their decision to apply to your vacancy or click away in search of better opportunities. But if you’re not a natural wordsmith, job description examples can help inspire your efforts.

Job description examples: best practices
Job description templates can be a powerful tool in any recruiter’s belt, so make sure to have at least a few job description examples ready to share with your team. These can help provide a baseline of information required by a candidate, structure your initial outreach via job boards, and speed up your job promotion process.Like any templates, job description examples should be shared with your team alongside a few conditions: adjust and customize where necessary, add your own flare where appropriate, and use discerningly.
Using job description examples in candidate resumes and job applications
Apart from being able to define what employers are looking for within the typical role an applicant is applying for, it also helps them ensure that they feature the best keywords into the skills and qualities sections of any applications searched and prioritized electronically.It’s rare that a pair of human eyes ever sees the complete application pool when a post attracts a vast number of applicants. We live in a data driven world, so an applicant must make sure their data matches what an employer—or their AI software—is looking for.
20 most popular job description examples
We’ve compiled a list of over 200 customizable job description examples and templates , but here are the most popular 20 for any growing businesses.Want quick access to your favorite job description examples? Use the list below and click on the role you’re looking for to skip to the description
- Strategy manager
- Business development consultant
- Recruitment manager
- Sourcing manager
- Associate consultant
- Management consultant
- General manager
- Event manager
- Program coordinator
- SEO manager
- Legal counsel
- Data protection officer
- Android developer
- Python developer
- iOs developer
- PHP developer
- Software tester
- Software developer
- Front-end developer
- Back-end developer
1. Strategy manager
Job description.
We are looking for an experienced Strategy Manager. You will work directly with C-suite level executives to ensure that daily objectives, reports, and metrics align directly with the company’s goals.
- Evaluate new business models and corporate relationships.
- Negotiate complex business models, partnerships, transactions, and other commercial agreements.
- Identify and target attainable opportunities in the market.
- Clearly define company goals and long-term strategy.
- Examine the profitability of each product, store location, and line of business in order to redirect resources.
- Utilize skills in project management to lead large teams in change processes.
- Develop methods for motivating and inspiring stakeholders.
- Leverage professional networks to attain critical resources.
- Provide training materials for process owners who need support.
Job benefits:
- [X] vacation days
- Sick, personal, and parental leave
- Child and elder care
- Health insurance
- Retirement plans
- Professional development
Job requirements
- Experience in strategic planning and business analytics.
- Ability to lead, inspire and motivate teams.
- Strong presentation and negotiation skills.
- Excellent verbal and written communication in [X] language.
- [X] degree in Business Administration or relevant fields.
Take me back to the top!
2. Business development consultant
We are looking for a knowledgeable and experienced Business Development Consultant. You are a self-starter who will hunt for new business for different clients.
- Develop business with the assigned accounts.
- Create strategic development plans, including active sales pipeline and implementation, to build new profitable business.
- Track and report progress with implementation of strategic plan, customer budgets, and ongoing forecasts.
- Train business development team regarding different phases of the sales cycle and meeting projects’ goals.
- Perform analysis to determine opportunities in the market.
- Assess the profitability of existing products and service offerings.
- Improve existing business by increasing profitability and customer satisfaction
- Manage business deals from negotiation to close.
- Monitor contracts implementation from contract performance, customer payment terms, to delivery terms.
- Build and maintain long-lasting customer relationships.
- Ability to work independently with little or no supervision.
- Dedication to develop clients’ business.
- Derive energy from facing challenges and provide actionable solutions.
- [X] year(s) experience in business management or related roles.
- A proven track record of business development success.
- [X] degree in Business Administration or other relevant fields.
3. Recruitment manager
We are looking for a creative Recruitment Manager. You have a strong work ethic and use an enthusiastic approach to find qualified candidates for companies.
- Develop and implement recruitment strategies, tactics, funnels, and procedures.
- Communicate recruitment goals and objectives with recruiters.
- Train recruiters to perform resume searches on external databases (e.g., Monster, Careerbuilder).
- Maintain the internal candidate database (e.g. updating contact information, candidates’ geographical locations, and availability for new work).
- Communicate with the team to determine the effectiveness of recruitment plans.
- Research and recommend new sources for the recruitment of active and passive candidates.
- Build networks to find qualified candidates.
- Review applicants to evaluate their qualifications and whether they meet the position requirements.
- Prepare weekly reports for clients to show tasks in progress, the number of candidates searched, and the number of qualified candidates found.
- Proofread job descriptions and other related materials.
- Excellent organizational skills and attention to detail.
- A proven track record of managing recruiters for multiple clients.
- Strong knowledge of recruitment practices, metrics, and guidelines.
- Excellent leadership and project management skills.
- [X] degree in Human Resources or relevant fields
4. Sourcing manager
We’re looking for an experienced Sourcing Manager. You will be in full charge of managing our company’s sourcing activities.
- Manage various aspects of high volume sourcing projects within the manufacturing plant.
- Re-negotiating vendor contracts to favor the company.
- Provide management support for facilities.
- Participate on global teams to provide procedural consistency and exchange best practices.
- Develop strong, functional relationships with key suppliers.
- Perform annual analyses to evaluate overall cost savings after implementation of new strategies.
- Write complex documents such as Letters of Authorization (LOA) and Statements of Work (SOW).
- Follow industry professionals and organizations to maintain an awareness of best practices.
- Ensure that all practices are consistent with industry guidelines and regulations.
- [X] year(s) experience as a Sourcing Manager or similar roles.
- Strong record of the ability to handle large contracts in manufacturing.
- Proficiency in applicable sourcing and vendor management software.
- Excellent negotiation and networking skills.
- APICS or other related certification in Production and Inventory Management.
- [X] degree in Business Administration, Logistics, or relevant fields.
5. Associate consultant
We are looking for an agile Associate Consultant to join our fast growing team. This position offers room for exponential growth within the organization.
- Support lead consultants on client projects.
- Develop financial and operational analysis and processes.
- Perform administrative tasks in a time sensitive manner.
- Monitor various aspects of a business. Present solutions and recommendations to clients and other stakeholders. Assist as execution happens.
- Identify clients’ needs and develop future plans. Work with clients’ teams to execute the plans to achieve great financial results.
- Report project status to internal and external team members.
- [X] year(s) experience in business, consulting, and supporting project management plans.
- Excellent analytical skills and financial modelling experience.
- Strong commitment and work ethics.
- [X] degree in business administration or equivalent.
6. Management consultant
We are looking for a highly motivated Management Consultant. You can think through complex problems and offer multi-faceted solutions that are feasible.
- Use different project management methodologies to complete projects.
- Perform assessments to identify the needs of the client.
- Use performance metrics to measure the scope of the problem.
- Determine possible solutions to the client’s problem.
- Test the solution on a small group to assess effectiveness before full-scale implementation.
- Implement the solution throughout the entire organization.
- Evaluate the effectiveness of the solution after a determined period of time.
- Work with internal, external consultants and other experts.
- Host workshops and other events to develop buy-in throughout the organization.
- Submit project reports and findings to the Management team.
- [X] year(s) experience as a Management Consultant, or relevant roles in consulting and operational management.
- Strong knowledge of project management and change management methodologies.
- Excellent problem solving and coaching abilities.
- Strong conceptual and analytical thinking.
- Good social acumen.
7. General manager
We are looking for an experienced General Manager. You will give leadership to the whole team, recommend the most efficient processes, and drive sales.
- Take full P&L responsibility for the business.
- Manage all staff across sales, operations, administration, and finance.
- Look for potential business growth and research market potential.
- Aim for and achieve a great increase in revenue in the target markets.
- Lead, inspire, and motivate all direct reports.
- Create and implement effective business plans.
- Give presentations at meetings, events, openings when necessary.
- Excellent communication and presentation skills.
- Strong leadership skills.
- Ability to develop a high performing team.
- Ability to multitask while adapting to changing priorities.
- [X] year(s) experience in sales.
- A proven track record of handling a variety of management tasks.
8. Event manager
We are searching for an Event Manager with a magnetic personality. You can handle large scale events/projects while facing the pressure of deadlines.
- Oversee the coordination of event marketing and planning efforts.
- Develop relationships with clientele and corporations who can provide event space and supplies.
- Determine a customized marketing strategy for each event.
- Use a creative eye to decide the decoration for spaces, flyers, palm cards, and other materials.
- Negotiate with vendors to decrease event costs.
- Facilitate take-away meetings with Event Planning team to develop best practices and examine any problems.
- Define the event attendee value proposition to pinpoint ticket prices.
- Report overall event costs to the management team.
- Propose ideas and changes for new events to attract attendees and increase attendee value.
- Use a Customer Relationship Database to manage client/attendee/customer contact information.
- Outstanding ability to multitask
- Strong leadership, organizational and communication skills.
- Meticulous attention to detail.
- Ability to leverage a network of functional partnerships.
- [X] year(s) experience in Event Coordination or Management.
- Ability to troubleshoot critical issues in a timely fashion.
- [X] degree in Event Management or relevant fields.
9. Program coordinator
We are looking for a capable Program Coordinator. You will be responsible for a variety of administrative tasks to ensure our programs’ smooth operations.
- Coordinate the day-to-day operations of the programs.
- Schedule calls, meetings, and follow up all items in the agenda.
- Thoroughly monitor workload, working hours, and the progress of employees working in the programs.
- Utilize strategies for the management of internal staff.
- Assist in the updating of project files, plans, budgets, and policies.
- Coordinate data collected from the programs.
- Maintain documentation from programs’ activities.
- Disseminate reports to the management team.
- [X] year(s) experience in coordinating programs in a relevant sector.
- Strong knowledge of program management procedures and practices.
- Great command of MS Office and program management software.
- Excellent communication and problem-solving skills.
10. SEO manager
We are looking for a creative SEO (Search Engine Optimization) Manager. You will lead our web marketing and analytics activities with content strategy, link building, and keyword strategy.
- Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
- Prioritize keywords to attract the target audience.
- Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
- Build systems and best practices to ensure that all content is optimal for SEO.
- Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
- Communicate the performance of process improvements to the Management team.
- Provide feedback regarding any broken links or other problems through the appropriate channels.
- Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.
- Experience in web statistics, marketing, and business development.
- Experience with A/B testing and other testing metrics.
- Adequate knowledge of HTML, CSS, JavaScript.
- Ability to analyze data and provide evidence-based recommendations.
- [X] year(s) experience in SEO.
- In-depth knowledge of current SEO tools and practices.
- [X] degree in relevant quantitative fields.
11. Legal counsel
We are looking for a dedicated Legal Counsel. You will make sure that our business adheres to law by giving legal advice and monitor all applicable legal aspects.
- Advise executives on relevant legal issues of the business.
- Oversee internal policies.
- Manage risks in business operations and decisions.
- Draft legal papers, contracts, agreements, and other legal documents as needed.
- Apply abstract principles of law to the concrete facts of a case.
- Protect patents, trademarks, and industrial designs.
- Facilitate the development of documents needed for the transfer of real property.
- Handle litigation.
- Specialty in administrative law and procedures.
- [X] year(s) experience working as a Legal Counsel for businesses.
- A proven track record of creating effective legal strategies.
- High work ethic.
- Arbitration, mediation skills.
- [X] degree in Law or equivalents.
12. Data protection officer
We are looking for a diligent Data Protection Officer. You will manage organizational data protection and oversee our GDPR compliance.
- Train the staff involving in data processing.
- Develop and execute relevant compliance projects.
- Conduct regular security audits to ensure compliance and address potential problems.
- Act as the point of contact between the company and any Supervisory Authorities (SAs).
- Give advice on the impact of data protection efforts.
- Monitor and maintain records of all data processing activities conducted by the company.
- Review the company’s agreements and contracts with data processors.
- Communicate with data subjects to inform them about how their data is being processed and the rights they have to their data.
- Coordinate data breach response and notification procedures.
- Expert knowledge of data protection law and practices.
- Knowledge of the company’s IT infrastructure and organizational structure.
- Align with the company’s data processing operations and the level of data protection required for the company.
- Excellent management skills.
- [X] degree in Law or equivalent.
13. Android developer
We are looking for an Android Developer pioneer to join our team. This position offers an inspirational space to create the next innovation in mobile applications.
- Manage the full technical life-cycle of Android applications during each development phase.
- Collaborate with team members to brainstorm about new products, provide each other with technical insight and review working drafts.
- Document and maintain design specifications, source code, and archives for new applications and ideas.
- Work with product managers, clients and sales teams to assess customer demand and usability of new applications.
- Perform individual project components within the entire development lifecycle including implementation, testing, deployment and maintenance.
- Work from UI/UX requirements, APIs, mockups to build functional, high-performance Android phone and tablet apps.
- Diagnose performance issues, fix bugs to increase the functionality of new applications.
- Understand the nuances of fragments and Android XML layouts, and how to create adaptive interfaces that work for multiple device form factors.
- Obtain buy-in from leadership in order to secure resources for app development.
- Knowledge of Android SDK, Eclipse, Android Studio and/or appropriate equipment and software.
- [X] year(s) of overall software development and/or Android software development experience.
- Extensive hands-on experience of creating custom UI controls, designing protocols, implementing interfaces, and performance optimization.
- Working knowledge of Web Services & REST (JSON) APIs.
- Familiarity with Team Foundation Service or Git source code management.
- [X] degree in Computer Science or relevant fields.
14. Python developer
We are searching for a knowledgeable Python Developer. You will develop smooth running and innovative web applications and software products.
- Use server-side logic to integrate user-facing elements.
- Develop software related to asset management (or other core business).
- Write and implement software solutions that integrate different systems.
- Identify and suggest various opportunities to improve efficiency and functionality.
- Write reusable and testable code.
- Support new projects and implement solutions from a Level-3 perspective.
- Integrate data storage solutions.
- Implement data security and protection.
- Familiarity with Python web stacks.
- In-depth knowledge of different frameworks (e.g. Django, Flask).
- Excellent time management and multitasking skills.
- Understanding different types of Object Relational Mappers.
- [X] year(s) experience in Python Development.
15. iOS developer
We are looking for an adept iOS Developer. You will develop mobile applications in a variety of different fields and push the limits of mobile technologies.
- Design, code, analyze, and test systems for iOS applications.
- Introduce and present the use/nuances of newly designed products to clients.
- Handle software updates, patches, and bug fixes.
- Develop applications for time-sensitive projects while considering business/system requirements.
- Communicate with a team of developers, designers, project managers, and other personnel to ship new features.
- Maintain project, drafts, files, codes, and scripts in an organized manner that allows other team members to make edits/suggestions/changes.
- Continually learn about new programming languages, operating system updates, and other information that will affect the functions of applications in development.
- Experience with publishing iPhone and/or iPad applications.
- Experience with development in Objective-C, third-party libraries, and APIs.
- Solid knowledge of different iOS frameworks (Core Data, Core Graphics, etc.) and programming tools (Xcode, Git, etc.).
- Excellent ability to develop and understand algorithms.
- [X] degree in Computer Science, Engineering, or relevant fields.
16. PHP developer
We are seeking a talented PHP Developer. You will maintain current systems, manage servers, and build new projects.
- Build reusable PHP modules.
- Write good code.
- Work on all stages of the development lifecycle.
- Work with front-end developers to integrate user-facing elements.
- Troubleshoot to solve architectural challenges and performance problems.
- Integrate solutions for data-storage and data-backup.
- Develop quality assurance and testing tools.
- Knowledge of Javascript/jQuery, CSS LESS, and/or AJAX.
- Experience with common open source tools, relational databases, and version control tools.
- Experience with PHP 5 and other relevant tools.
- [X] year(s) experience in application/software development.
- Ability to work with UNIX commands.
17. Software tester
We are looking for a thorough Software Tester. You will ensure that newly developed products are ready to perform and result in repeat clientele.
- Design independent web cases for each newly developed web application.
- Provide feedback to developers about automated testing strategies, design fixes, and patches.
- Perform system load tests for new products.
- Manage and train apprentices, junior testers, and new developers.
- Work with other quality technicians to document the quality processes for replication in other locations.
- Manage testing projects during each phase, according to the Software Development Life Cycle (SDLC).
- Make improvements to functionality, design, and usability of new products.
- [X] year(s) experience as a Software Tester.
- Strong analytical and problem-solving abilities.
- Solid understanding of the software development lifecycle.
- Hands-on experience with functional testing, integration testing, regression testing, mobile testing, big data testing, cross-platform testing, component testing, security testing, performance testing, UI/UX testing, A/B testing.
- TMap, ISEB, ISTQB certification is a plus.
- Up-to-date knowledge of the latest testing developments.
18. Software developer
We are looking for an adept Software Developer. You will develop top-notch software that work across platforms and is scalable.
- Review current systems to correct errors within the existing program.
- Conduct pilot tests to assess the functionality of newly developed programs.
- Document programs scripts, including, drafts, revisions and final directions.
- Write new programs with clean and testable codes that will integrate the existing software systems.
- Monitor newly launched programs.
- Perform maintenance activities for new and existing programs.
- Upgrade systems in order to adapt to new business requirements.
- Help write training manuals in order to train new users.
- [X] year(s) experience in developing software.
- A strong portfolio of published products and projects.
- Advanced level of understanding with C++, PHP, JavaScript, and Python.
- In-depth knowledge of SQL, ORM technologies, and common web frameworks.
19. Front-end developer
We are looking for a dynamic front-end developer. You will work on a diverse set of unique and challenging projects that allow users to seamlessly interact with technology.
- Work on the full life cycle development of time-sensitive projects.
- Recommend appropriate technologies to implement new features.
- Develop code libraries that can be used for multiple projects.
- Review code, layout, and design for projects before client meetings.
- Build, deliver, and iterate to help scale projects.
- Contribute to a team of back-end developers, designers, project managers, and sales representatives.
- Provide regular updates and technical support for new clients up to one month after product development.
- Create new methods for improving efficiency.
- Expert knowledge of JavaScript, CSS3, HTML5, and/or Node.js.
- Familiarity with new frameworks and prototyping tools.
- Ability to translate mockups into seamless web pages with perfect visual and functional elements.
- Ability to find solutions to the new challenges daily.
- Experience in building large and modular codebases.
- Strong understanding of REST APIs and knowledge of how to interface with them.
- Experience with Back-End Development is a plus.
- [X] year(s) experience working in Front-End Development.
20. Back-end developer
We are looking for a sturdy back-end developer. You are responsible for managing the data between the product, server, and users.
- Maintain the central databases, ensure high performance, respond to requests from the front-end.
- Create a secure API for our web and mobile applications.
- Optimize the application for maximum speed and scalability.
- Implement security and data protection.
- Design and implement data storage solutions.
- A proven track record of successful implementation of an API.
- Experience in managing host environments, implementing automated testing platforms and unit tests.
- Deep knowledge of user authentication and authorization between multiple systems, servers, and environments.
- Proficiency with Git, a SQL database, and back-end programming languages.
- Experience in IoT projects, noSQL databases, Agile development, and machine learning is a plus.
- [X] degree in Computer Science or equivalent.
Still searching for a few more job description examples to use yourself or share with your team? Make sure to download a free copy of over 200 customizable job descriptions in sales, retail, IT, management, recruitment, events, PR competencies and more.
Looking to spice up your interviews? Download our free ebook containing 47 creative interview questions!
Adrie is a content strategist at Foleon, and the former Head of Content & Branding at Recruitee!
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The 7 Best Business Plan Examples
So you want to start a business . Kudos! You’re doing big things.
One of the first steps to building a strong foundation for your new venture is to write a rock-solid business plan . When done right, your business plan can pave your path to success, all while helping you to smoothly cruise through any obstacles that may come up.
Plus, a good business plan can help you secure critical partnerships and funding that you might need in your early stages.
If you’re unsure how to write one, a great place to start is to learn from the pros. In this article, we’ll look at companies that built incredible business plans.
Take notes on the structure, format, and details. Hopefully you’ll leave with plenty of inspiration to write your own.

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7-part template for business plan examples
We’ll look at seven business plans that are structured using a seven-part template. Here’s a quick review of those parts:
- Executive summary: A quick overview of your business and the contents of your business plan.
- Company description: More info about your company, its goals and mission, and why you started it in the first place.
- Market analysis: Research about the market and industry your business will operate in, including a competitive analysis about the companies you’ll be up against.
- Products and services: A detailed description of what you’ll be selling to your customers.
- Marketing plan: A strategic outline of how you plan to market and promote your business before, during, and after your company launches into the market.
- Logistics and operations plan: An explanation of the systems, processes, and tools that are needed to run your business in the background.
- Financial plan: A map of your short-term (and even long-term) financial goals and the costs to run the business. If you’re looking for funding, here’s the place to discuss your request and needs.
7 business plan examples (section by section)
In this section, you’ll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together.
- Executive summary
Your executive summary offers a high-level overview of the rest of your business plan. You’ll want to include a brief description of your company, market research, competitor analysis, and financial information.
In ThoughtCo’s sample business plan for a fictional company called Acme Management Technology, the executive summary is three paragraphs and occupies nearly half the page:

- Company description
You might go more in-depth with your company description and include the following sections:
- Nature of the business. Mention the general category of business you fall under. Are you a manufacturer, wholesaler, or retailer of your products?
- Background information. Talk about your past experiences and skills, and how you’ve combined them to fill in the market.
- Business structure. This section outlines how you registered your company —as a corporation, sole proprietorship, LLC, or other business type.
- Industry. Which business sector do you operate in? The answer might be technology, merchandising, or another industry.
- Team. Whether you’re the sole full-time employee of your business or you have contractors to support your daily workflow, this is your chance to put them under the spotlight.
You can also repurpose your company description elsewhere, like on your About page, Instagram page, or other properties that ask for a boilerplate description of your business. Hair extensions brand Luxy Hair has a blurb on its About page that could easily be repurposed as a company description for its business plan.

- Market analysis
Market analysis comprises research on product supply and demand, your target market, the competitive landscape, and industry trends. You might do a SWOT analysis to learn where you stand and identify market gaps that you could exploit to establish your footing. Here’s an example of a SWOT analysis we did for a hypothetical ecommerce business:

You’ll also want to run a competitive analysis as part of the market analysis component for your business plan. This will show you who you’re up against and give you ideas on how to gain an edge over the competition.
- Products and services
This part of your business plan describes your product or service, how it will be priced, and the ways it will compete against similar offerings in the market. Don’t go into too much detail here —a few lines are enough to introduce your item to the reader.

- Marketing plan
Potential investors will want to know how you’ll get the word out about your business. As such, it’s essential to build a marketing plan that highlights the promotion and customer acquisition strategies you’re planning to adopt.
Most marketing plans focus on the four Ps: product, price, place, and promotion. However, it’s easier when you break it down by the different marketing channels . Mention how you intend to promote your business using blogs, email, social media, and word-of-mouth marketing.
Here’s an example of a hypothetical marketing plan for a real estate website:

Logistics and operations
This section of your business plan provides information about your production, facilities, production, equipment, shipping and fulfillment, and inventory.
Financial plan
The financial plan (a.k.a. financial statement) offers a breakdown of your sales, revenue, expenses, profit, and other financial metrics. You’ll want to include all the numbers and concrete data to project your current and projected financial state. For example, the financial statement for ecommerce brand Nature’s Candy includes forecasted revenue, expenses, and net profit in graphs.

It then goes deeper into the financials, citing:
- Funding needs
- Project cash-flow statement
- Project profit-and-loss statement
- Projected balance sheet
You can use Shopify’s financial plan template to create your own income statement, cash-flow statement, and balance sheet.
Types of business plan (and what to write for each)
A one-page business plan is a pared down version of a standard business plan that’s easy for potential investors and partners to understand. You’ll want to include all of the sections, but make sure they’re abbreviated and summarized.
- Logistics and operations plan
- Financials
A startup business plan is meant to secure outside funding for a new business. Typically, there’s a big focus on the financials, as well as other sections that help determine the viability of your business idea —market analysis, for example.
- Market research: in depth
- Financials: in depth
Internal
Your internal business plan acts as the enforcer of your company’s vision. It reminds your team of the long-term objective and keeps them strategically aligned toward the same goal.
- Market research
Feasibility
A feasibility business plan is essentially a feasibility study that helps you evaluate whether your product or idea is worthy of a full business plan.
Mix and match to make a killer business plan
The good news is: there’s no single right way to write a business plan. If you’re feeling unsure about how to craft yours, pull bits and pieces that you like from other examples, and leave out the parts that don’t apply or make sense for you.
The important thing is to clearly communicate your reason for starting the company, what’s needed to operate it, and how you plan to make it work in the long run.
When you can convince others that you have a killer game plan, you’ve nailed it.
Want to learn more?
- Question: Are You a Business Owner or an Entrepreneur?
- Bootstrapping a Business: 10 Tips to Help You Succeed
- Entrepreneurial Mindset: 20 Ways to Think Like an Entrepreneur
- 101+ Best Small Business Software Programs
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Business Manager job description
A Business Manager is a professional who is responsible for leading and supervising employees to ensure productivity efficiency of operations and providing direction on how best to handle different tasks while maintaining customer satisfaction. Business Managers help implement strategies that will help generate revenue or profitability.
Available in
This Business Manager job description template is optimized for posting on online job boards or careers pages and easy to customize for your company. Modify the business management job duties and responsibilities below to fit the needs of your company's current hires.
Business Manager responsibilities include:
- Developing business management goals and objectives that tend to growth and prosperity
- Designing and implementing business plans and strategies to promote the attainment of goals
- Ensuring that the company has the adequate and suitable resources to complete its activities

We are looking for an experienced Business Manager to lead and oversee the work of employees in our company. You will be responsible for ensuring the efficiency of business operations as well as setting strategic goals for the future.
The ideal candidate will be well-versed in all matters business. They will be a competent leader able to provide guidance that enhances performance in a manner which incorporates the company’s vision and culture.
The goal will be to ensure the profitability of our company’s activities to drive sustainable development and long-term success.
Responsibilities
- Develop goals and objectives that tend to growth and prosperity
- Design and implement business plans and strategies to promote the attainment of goals
- Ensure that the company has the adequate and suitable resources to complete its activities (e.g. people, material, equipment etc.)
- Organize and coordinate operations in ways that ensure maximum productivity
- Supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness
- Maintain relationships with partners/vendors/suppliers
- Gather, analyze and interpret external and internal data and write reports
- Assess overall company performance against objectives
- Represent the company in events, conferences etc.
- Ensure adherence to legal rules and guidelines
Requirements and skills
- Proven experience as business manager or relevant role
- Excellent organizational and leadership skills
- Outstanding communication and interpersonal abilities
- Thorough understanding of diverse business processes and strategy development
- Excellent knowledge of MS Office, databases and information systems
- Good understanding of research methods and data analysis techniques
- BSc/Ba in Business Management or relevant field; MSc/MA will be a plus
Frequently asked questions
What does a business manager do.
A Business Manager is responsible for leading and overseeing all operations in their company. They implement strategies to ensure productivity while also evaluating how well the business performed on various tasks within a specific time frame.
What are the duties and responsibilities of a Business Manager?
When it comes to managing a company, many responsibilities fall under the purview of a Business Manager. Duties include identifying opportunities for growth in both current and prospective markets while also establishing goals and objectives concerning these prospects. They do everything from developing comprehensive budgets to performing periodic financial analyses.
What makes a good Business Manager?
A good Business Manager needs to master the skills of planning and organizing. They must also know how to lead people effectively according to their management needs and exhibit sound judgment.
Who does a Business Manager work with?
Business Managers usually work alongside General Managers when developing strategies and plans for growth.
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How to write a business description that makes your business plan shine

Key takeaways
- A business description is a high-level overview of your company that you include in your business plan
- Your business description should entice readers—like lenders and investors—to look through the rest of your business plan to learn more about your company
- Business descriptions should be concise, error-free, and include only pertinent information about your company
Most successful businesses have one thing in common—they all have a buttoned-up business plan . It lays out the goals of the company, how a company will reach those goals, and when these goals will be realized. And while there are many sections of a business plan, a well-written business description is one of the most important parts.
However, some small business owners may not know how to write an effective business description . Luckily, there’s an easy formula to follow along with a few tips for writing an impactful business description .
What is a business description ?
Also called a company description , your business description summarizes what your company does, its purpose, and what makes it unique. It’s a critical component of your business plan and immediately follows your executive summary . Since it’s one of the first pieces of information a reader will see, it must make a great first impression.
The goal of your business description is to inform readers—like lenders , investors, potential partners, and even employees—how your business benefits consumers and what place your business has in the market. Your business description should give readers a clear understanding of your business and its functions.
Why is a business description important?
A business description is important because it gives readers a single place to learn the details about your company. A well-crafted business description can intrigue readers and encourage them to read the rest of your business plan .
Investors or lenders will have one major thing on their minds—return on investment. They want to know if your business has the potential to be successful and whether it’s worthy of their investment dollars.
Your business description is your first opportunity to wow these investors or lenders and show them why your business will be profitable. It can pique their interest and push them to dig into the rest of your business plan .
What to include in a business description

An effective business description should include information that tells readers exactly what your company does, who is in charge of operations, and what will make your company successful. It should also tell readers what makes you different from competitors and why customers will come knocking at your door with their business.
Below, we’ve outlined every piece of information you should include in your business description . We’ve also created a hypothetical scenario for a hamburger restaurant and added a business description example for each step .
Business name
List the official name of your business as it’s registered with your state. Also include the names of the owner(s) and other key members of your management team .
Example: Jay’s Organic Burger Joint, owned and operated by Jacob Doe
Business goals
Detail the purpose of your business and what you’re aiming to achieve with your venture. These should be realistic short- and long-term goals.
Example: Jay’s aims to grow local brand awareness by 20% and forge partnerships with four additional local suppliers in the next year. The company also intends to expand operations to an additional location in the Chicago area and is seeking an investment of $200,000 in exchange for equity in the company.
Target customers
Have a thorough understanding of who your target market is. Explain who you’re selling to and why they will buy your product or service. Dig deeper into their needs and motivations so you can predict their purchase behaviors. Identifying the demographics of your target market, such as age group, income, and interests, can give you a competitive edge and attract loyal customers.
Example: Jay’s understands that its customers are health-conscious but have busy lives with little time for preparing healthy meals.
Competitive advantages
Describe what makes your business unique from your competitors. Readers should understand why your company will succeed and make you a front-runner in the market.
Example: Unlike its competitors, the restaurant alleviates the target audience’ s pain points by providing quick and easy meals that are also healthy for the entire family.
Business location and opening date
Include where your company is headquartered and where you will be conducting business. Also, share when you opened your business or when you plan on opening if you haven’t already.
Example: Jay’s Organic Burger Joint is headquartered in Chicago, Illinois and opened operations in April 2019.
Mission statement
Your mission statement tells readers why your business exists. It should highlight the motivations for starting your business and summarize your product or service, target consumers, and why you’re unique.
Example: Jay’s Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois.
Products or services
Highlight what products or services you’re offering customers. Also, discuss the benefits your products or services provide and what makes them different from competitors.
Example: The menu focuses on healthy meals using only organic ingredients and grass-fed beef.
Business structure
List what type of business you’re operating. For example, this could be a sole proprietorship , partnership, limited liability company (LLC), or another type of corporation.
Example: The business is a limited liability company owned by Jacob Doe.
Once you’ve included all of these details in your business description , it should look something like this:
Jay’s Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois. Jay’s understands that its customers are health-conscious but have busy lives with little time for preparing healthy meals.
Unlike its competitors, the restaurant alleviates target customers’ pain points by providing quick and easy meals that are also healthy for the entire family. Jay’s uses local ingredients sourced from farmers in the greater Chicago area. The menu focuses on healthy meals using only organic ingredients and grass-fed beef.
The business is a limited liability company owned by Jacob Doe. Jay’s Organic Burger Joint is headquartered in Chicago, Illinois, and opened operations in April of 2019.
Jay’s aims to grow local brand awareness by 20% and forge partnerships with four additional local suppliers in the next year. The company also intends to expand operations to an additional location in the Chicago area and is seeking an investment of $200,000 in exchange for equity in the company.
How to write a business description
Not all business descriptions are made the same. There are a few tips to consider if you want your business description to stand out and wow your readers.
Have an elevator pitch
Your business description should kick off with an elevator pitch . An elevator pitch is typically spoken, but it helps to quickly summarize your company at the start of your business description. This pitch quickly covers the key aspects of your business and should be brief and persuasive. You should get straight to the point and immediately give readers your value proposition.
For example, Jay’s Organic Burger Joint could write something like “We serve the highest quality hamburgers and provide a convenient alternative for health-conscious customers who are always on the go.”
Keep it high level
Although you want your business description to be informative, you want to limit the amount of information you include in this section of your business plan. Keep it high-level and avoid going into too much detail. The subsequent sections of your business plan will cover the finer details. Remember, the goal is to give just enough information to entice readers to go through the rest of your business plan .
Show your excitement
This is your opportunity to show your excitement and give your business plan a human touch. Your business plan isn’t only selling your product or service to investors—it’s also selling you. Let your passion shine through as you explain why you started the company and what you aim to achieve.
Keep it short and concise
It can be easy to get carried away and make your business description too long. Avoid being too wordy, which can overwhelm the reader.
Business descriptions should only be a few paragraphs long for most types of companies. Remember, you’re trying to intrigue the reader and encourage them to read the rest of your business plan . If it’s too long, you’ll lose the reader’s attention.
Proofread for errors
Grammatical errors and misspellings can tarnish your company description . Even if you include all the right information, you won’t impress readers if it’s riddled with errors.
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Engage readers with your business description
A fine-tuned business description will kick off your business plan on a high note. Whether you’re launching a startup or already have your business up and running, knowing how to write a business description will provide a high-level overview of your company and can help you secure investment dollars from potential investors or lenders .
Yelp Business School: Starting a Business
So, you’ve decided to strike out on your own and start your own business. But what next? Well, through our range of resources and learning materials , we can help you go from concept to launch in just a few simple steps.
Guide to starting your small business:
- 6 questions to ask when starting a business
- Types of business licenses for small businesses
- How to obtain a business license
- How to register your business: a beginner’s guide
- How to write a business description – Back to top
- How to write a business plan and why you need one
- Small business web design tips to build your own site
- How to write an elevator pitch your audience won’t forget
- How to prepare for your small business startup costs
- How to price a product when starting a business
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.
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Business Planning Job Description
Business planning duties & responsibilities.
To write an effective business planning job description, begin by listing detailed duties, responsibilities and expectations. We have included business planning job description templates that you can modify and use.
Sample responsibilities for this position include:
Business Planning Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Business Planning
List any licenses or certifications required by the position: APICS, CPIM, PMP, CSCP, COO, CE, SAP, CSCMP, CPA, APIC
Education for Business Planning
Typically a job would require a certain level of education.
Employers hiring for the business planning job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Finance, Business, MBA, Accounting, Engineering, Economics, Business/Administration, Marketing, Communication, Management
Skills for Business Planning
Desired skills for business planning include:
Desired experience for business planning includes:
Business Planning Examples
- Microsoft Word (.docx) .DOCX
- PDF Document (.pdf) .PDF
- Image File (.png) .PNG
- Support other legal entity and business planning work streams as needed
- Business decision support for key management reporting & business planning cycles (month-end, forecast, long range plan, & budget)
- Accrual management experience should include supporting business partners to ensure a sound internal control environment
- Maintaining organization budgets/forecasts, tracking monthly actuals
- Assisting with month-to-month, forecast-to-forecast, & full year variance performance reporting for management
- Providing budget process information to supervisors to ensure forecasts are realistic, expenses are calendarized properly and plans are within forecasted levels
- Tracking of system allocations and subsequent interaction between the Sales, Customer Marketing, Marketing, and Forecasting Team
- Work closely with Sales Teams to ensure timely updates to allocations are provided, orders are placed and in line with projections, or providing direction for changes to stay within the program allocation limits
- Data Sync coordination between the Sales teams and 3rd party
- EPIC Analysis including root cause reports identifying what errors were corrected and presenting the information to Sales Operation Management
- Ability to extract large amounts of data (database mining skills) from Genesys and summarize that data into useful trend information
- Familiar with MS tools and other finance application SAP
- Extremely strong analytical skill set
- Passion for consumer technology & execution
- Commitment to excellence and sense of humor
- Building Value-Based Relationships (Proficient)
- Work to ensure expectations and demands are met working while balancing resources and working through logistical and technical obstacles
- The Business Planning Editor will work closely with our business teams in the U.S. and EMEA to make sure that we are collaborating as one global business unit, in addition to working with our Business Correspondents
- Dealing with the coverage planning, responding quickly to priorities to coordinate coverage desires to meet the newsgathering needs, both live and in taped form
- Ensuring coverage plans are well defined and full details are outlined in documented fashion (via iNews, email, coverage notes), including planned packages and anticipated live coverage
- Providing full support in regard to essential coordination and logistical planning decisions as needed by newsgathering and programming needs
- Staying fiscally responsible, and planning coverage that is within budget constraints
- Work on confirming emerging stories for reporting on our air, and looking for elements to help visually enhance the story telling
- Look to service our digital platforms, namely the CNN Money vertical, to which TV is closely aligned
- Full knowledge of Company policies and practices and their effective oversight are also part of the duties
- Build budget models for expenses and capital for assigned business unit, and once reviewed load into corporate budget application
- Experience in developing, maintaining and delivering metrics
- Ability to develop and implement detailed work plans that support key deliverables
- Experience with Microsoft Office suite and Adobe
- Experience analyzing business operations and identifying areas for financial performance (based on return on investment (ROI), compounded annual growth rates, payback, internal rate of return (IRR), pretax and after tax earnings, targeted profit margins, FCF, present value)
- Openness to tackling projects of varying size and complexity with evolving requirements
- Undergraduate degree is required and Post Graduate degree is an asset
- Provide business case, ROI and payback analysis (e.g., total cost of ownership, lease vs
- Manage the processing and scheduling of customer orders
- Scheduling and procurement of materials
- Manage and control of WIP / finished goods inventory
- Arrange for shipment of orders
- Interact with salary and union-represented personnel
- Orchestrate impact analysis and recommendations across business strategy, engineering, legal, research, finance, sales teams
- Track progress of the operating plan against the targets (operational scorecards) on a weekly basis, communicate gaps and impacts to the leadership & recommend approach for getting back on track gap
- Orchestrate the Planning Playbooks (value prop, brand, product experience, channel strategy, customer experience) for large program launches
- Key team member on business strategic projects
- Bachelor’s Degree and up to 2 years (or MBA) of business experience, Sales, Category Management
- Manager, Business Planning
- Demand Planning Team
- A minimum of 5 years in an editorial and business newsgathering environment Full knowledge of TV news logistics, technical requirements
- Ability to handle multiple tasks under stressful contentions
- Organized, exceptional interest in world news with strong communication skills
- Support projects and programs with relevant information and data
- Track the implementation of New Product Introduction (NPI’s)
- Work across business operations functions to optimize order and shipment management
- End to end responsibility for specific projects and programs
- Define project/ program KPI’s
- Follow up with channel, region, country and GBU teams on the implementation
- Define in- country needs for support
- Support the countries with the required help to achieve their business objectives
- Assisting with business cases
- Coordinate and manage “(HIAMS)AM OD meeting” with other department members (mainly DE and/or S&M) which involves many other corporate department of the organization (Executive management, DE, S&M, Procurement, F&A, PM, PE) and manufacturing locations in Americas region
- Prior newsgathering and field experience desired
- Be willing to work unpredictable hours and quick to adapt to changes that affect each show, and be ready to travel with short notice
- Pricing Schemes & Trade Spend o Analyse and review actual net pricing against approved scheme on monthly basis
- Preferably Degree-educated in Finance, Economics or Business Administration
- Some professional experience in an analytics role preferred
- Excellent communication, presentational and partnering skills
- Monitor and update any change in regards to company standards and rules where applicable
- Support various management meetings by coordinating the meeting schedule, creating required documents and presentations including analyzing the information and/or data, and issuing the meeting note and follow up open items
- Create and maintain database which will be utilized for analysis
- Support to establish regional business strategy by preparing Regional Business Plan documents with cooperation of other related corporate department of organization
- Perform BPC System support such as researching, documenting or updating basic functionality such as input schedules, master data, data flow and calculation logic
- Support development, implementation and testing of BPC system enhancements
- Coordinate and analyze the data and assumptions that drive forecast/plan results
- Create/Maintain presentations, spreadsheets, reports, or other metric-driven tools
- Communicate and support the forecast/planning process analytical results effectively in both verbal and written form to Planning leadership and other functional teams
- Role may be globally-focused, or oriented
- Bachelors’ or Masters’ degree or equivalent in business or finance
- Bachelor's degree in business administration or a quantitative field
- Previous experience with planning tools, Anaplan, Hyperion Planning, is preferred
- Experience in relational database systems/data warehousing systems such as SQL Server, PostgreSQL, Redshift, Oracle, MySQL preferred
- Work experience in electronic repair/ depot services /reverse logistics services
- Customer negotiations and pricing
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Business Plan
What is a business plan.
A business plan is a carefully worded statement of business goals. Whether written on behalf of an established business or a startup, it includes reasons the goals are attainable, along with plans for achieving them. Most business plans include background information about the individuals, organizations, or teams who will be responsible for making these goals reality.
The Purpose of a Business Plan
A business plan is essentially a decision-making tool. Its content and format is determined both by the business’s goals and by the intended audience. Such a plan for a nonprofit group, for example, might discuss the way the organization’s mission fits with stated goals. It is crafted in order to ask for a loan to start a new company or expand an existing one, on the other hand, focuses primarily on the business’s ability to repay the loan on or ahead of schedule.
These are just a couple of very different examples of the purpose of a business plan. What both have in common is that banks, venture capitalists, and others who have an interest in financing business endeavors are concerned about the potential for default that can happen when a poorly planned business fails.
What to Include in a Business Plan
The components of a business plan vary. As you read examples of what to include in a it, you’ll notice recommendations for including at least some of the following information:
- Table of contents
- Executive summary
- Mission statement
- Business description
- Analysis of current business environment
- SWOT analysis / matrix detailing strengths, weaknesses, opportunities, and threats
- Industry Background
- Analysis of current competition
- Market analysis
- Marketing plan
- Operations plan
- Management summary
- Financial plan
- Legal concerns and financial liabilities that could have a negative effect on potential investors
- Any additional information including milestones and attachments
More important than the question of “What is a business plan?” is the question about what makes a good business plan. The most successful plans help make businesses understandable, credible, and attractive to those who are unfamiliar with that particular business niche. Writing a great plan doesn’t necessarily guarantee success, but it does reduce the potential for failure in the long run.
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Change Manager resume example
This page gives you everything you need to write a stand out Change Manager resume that will immediately grab the readers attention.
It has 3 focused and targeted examples that will give job seekers a good idea of how to write an interview winning job application.
Change Manager resume example 1
Maxine Corry Dayjob Limited The Big Peg 120 Vyse Street Birmingham B18 6NF England T: 0044 123 456 7890 E: [email protected]
PERSONAL SUMMARY
Maxine can plan, manage and monitor the implementation of important changes in challenging environments. She is an expert at driving employee adoption and minimising resistance during any transition period. Has a track record of delivering change and managing outcomes in a complex set up. An ‘always on’ high performer who can immediately hit the ground running in any new organisation. You can rely on her to motivate and drive performance right across any team she leads. Possesses great organizational, project, and time management skills. In her current role she takes a strategic and operational lead in ensuring that all change projects are effectively co-ordinated, prioritised, scheduled and managed. With colleagues has a reputation for being flexible and willing to work away from the office to meet a clients or the businesses demands. During her career she has implemented changes to IT systems, brands and operational structure. Right now, she would like to join a company that has a unique and inspiring working environment filled with incredible, like-minded people.
CAREER HISTORY CHANGE MANAGER – Start Date – Present Employers name – Location Responsible for implementing changes to improve and optimize the current status quo of a company.
- Creating and implementing complex change management strategies and plans.
- Ensuring that all changes are accomplished on time and within budget.
- Acting as a point of contact for all queries related to change management.
- Developing and maintaining stakeholder relationships, across multiple organisations.
- Considering change requests, assessing their impact, and then either accepting or rejecting the changes.
- Organising, leading and chairing change advisory board meetings.
- Deciding how to make changes with the minimal amount of disruption to colleagues, partners and consumers.
- Analysing the success of a project based on the predictions previously made about it.
- Updating all administrative records relating to any changes.
- Driving faster adoption and higher utilization of changes by those employees most affected by them.
- Assimilating information from multiple sources to anticipate risk and deliver business benefit.
- Helping clients identifying the need for change.
- Training up new junior and entry-level change managers.
- Explaining to concerned parties how they can realise the maximum benefits & ROI of any change.
- Reporting on the cost structures and budgetary impact of the proposed changes.
- Taking an active role in the transition management process.
- Defining the benefits and outcomes of any proposed changes.
- Influencing others to support changes.
JOB TITLE – Start Date – End Date Employers name – Location
KEY SKILLS AND COMPETENCIES
Professional
- Experience of managing change in ambiguity.
- An awareness of configuration and release management.
- Identifying any risks associated with proposed changes and making contingency plans for these.
- Superb problem solving and root cause identification skills.
- Have a in depth understanding of change methodologies.
- Ability to delegate work and get results through others.
- Possess a thorough understanding of organizational development.
- Willing, prepared and able to travel nationally and internationally.
- Able to overcome seemingly insurmountable barriers.
AREAS OF EXPERTISE
Employee engagement Problem solving Change management Impact analysis Business transformation
ACADEMIC QUALIFICATIONS
University name – Degree details Study Dates College name – Qualifications Study Dates School name – Subjects / Grades Study Dates
Available on request.
Change Manager resume example 2
A proven Change Manager who can shape and deliver change management interventions across virtual, face-to-face and hybrid environments. Maxine has an in-depth understanding of change management methodologies and the associated tools and templates. She is a tactfully operator who can encourage and coach a change culture in a business. Possesses a proven track record of overseeing multiple projects simultaneously and a track record off delivering successful change in large organisations. A professional who does not shy away from challenging the status quo on existing processes and assumptions. An excellent communicator who can turn complex messages into simple, personalised content that engages a range of audiences. For the last 2 years she has been employed by …….. where she uses her specialist knowledge to give professional advice to senior leadership and management on issues and opportunities. During her career she has developed superb delegating skills that allow her to deliver results alongside and through others. At this stage of her career, she is looking for a suitable role with a reputable company.
CAREER HISTORY CHANGE MANAGER – Start Date – Present Employers name – Location Responsible for driving the company through a period of change by carefully planning, implementing and monitoring every stage of the transition process.
- Delivering change on a large national and geographically dispersed scale.
- Putting together a set of actionable and targeted change management plans and deliverables.
- Delegating tasks and responsibilities to members of the team to successfully complete a project.
- Setting processes and guidelines for the implementation of change guidelines.
- Helping senior executives instil change in their teams.
- Working collaboratively with Projects Manager to integrate change management activities into their plans.
- Coaching managers and stakeholders on all things related to the change management project.
- Identifying change management risks and issues from an engagement perspective.
- Ensuring User readiness for any proposed changes.
- Capturing data and defining and measuring success metrics.
- Giving feedback to senior management on the effectiveness of any changes.
- Documenting in administrative records any change management processes and plans.
- Providing expert advice on handling change in an organization.
- Evaluating the success of change management initiatives and writing detailed reports on these.
- Ensuring complete alignment of any changes with the business’s goals and values.
- Articulating messages to a variety of audiences.
- Strong and confident communicator who can quickly get a point across.
- Ensuring that proposed changes are fully understood by those affected by them.
- Proficient in the use of MS applications including SharePoint and Project.
- Ability to engage stakeholders at all levels.
- Clearly articulating messages to a variety of audiences.
- Flexible and able to deal with changing requirements.
Change interventions Internal changes Risk management Change readiness
Change Manager resume example 3
Maxine is a highly driven and adaptable Change Manager who is passionate about helping businesses exploit and maximise the value of change. She possesses the communication skills needed to talk people and staff around to doing things in a different way. Has the impeccable eye for detail needed to ensure all work is carried out effectively and efficiently. A team player who is prepared to pass on her skills and knowledge to other less experienced colleagues. As part of her role she is in charge of the management of end-to-end change projects and initiatives. In her current role she works with and through others in the organization to succeed. On a personal level is a good problem-solver who can resolve conflicts and employee concerns. Right now, looking for a suitable role where she will be challenged in a fun and supportive environment.
CAREER HISTORY CHANGE MANAGER – Start Date – Present Employers name – Location Responsible for managing change deliverables that will enable the company to successfully transition from its current state to a future state.
- Ensuring that the implementation of IT and technology systems are aligned across the company.
- Participating in major incident and problem management meetings.
- Championing best practice in every part of the project.
- Assisting colleagues to learn new systems and ways of working.
- Making sure of a high-level of employee uptake of a new system and its related processes.
- Maintaining good client relationships throughout project delivery.
- Integrating change management activities into project plans.
- Evaluating the impact of planned organisational change.
- Coming up with mitigating strategies for any risks.
- Discussing changes being implemented with external stakeholders.
- Carrying out assessments to identify and manage anticipated and persistent resistance.
- Using models and forecasting to explain proposals to stakeholders.
- Leading a change management team made up of various specialists.
- Writing up detailed change management reports.
- Experience of dealing with decision makers at senior level.
- Can critically engage with multiple systems, applications and architectures.
- Making sure that any changes are effectively embedded within the relevant areas of the organisation.
- Superb conflict resolution and negotiation skills.
- Willing to take on any level of task to meet deadlines.
- High levels of professionalism and integrity.
Client engagement Risk mitigation Project management
Change Manager CV example Change Manager CV
Resume templates Resume template examples
Training courses Change Management training courses

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COMMENTS
Writing a Job Description for a Business Plan - Sample Template A job description should be clearly written, accurate, and very practical. It must effectively define your needs as well as what you expect from your employees. To write a good job description, you should start by analyzing the important facts about a job, such as:
Business Plan Consultant - Job Description and Ad Template Copy this template, and modify it as your own: Copy to Clipboard Company Introduction { {Write a short and catchy paragraph about your company. Provide information about the company's culture, perks, and benefits.
Include the basics of your business, such as the origin, name, location, business structure, management, number of employees and hours of operation. It can also be helpful to categorize your business in a specific industry to provide context for the reader. Possible categories are project development, manufacturing, service, wholesale or retail. 4.
The first example shows common responsibilities to include in a business analyst job description. The second example shows common skills and education for a business analyst. And the...
Describe Your Services or Products. The business plan should have a section that explains the services or products that you're offering. This is the part where you can also describe how they fit ...
Executive summary. Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company's leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.
Writing a Job Description for a Business Plan - Sample Template A job description should be clearly written, accurate, and very practical. It must effectively define your needs as well as what you expect from your employees. To write a good job description, you should start by analyzing the important facts about a job, such as:
Here's an example of a business description on Instagram from Russell's Garden Center, a small business outside of Boston: The oldest garden center in America, continuing its passed down pursuit to get more people outside and growing. Now here's another business description example for a local chain, Mahoney's Garden:
Develop business with the assigned accounts. Create strategic development plans, including active sales pipeline and implementation, to build new profitable business. Track and report progress with implementation of strategic plan, customer budgets, and ongoing forecasts.
Strategic Planner job description Mail Clerk job description Staff Assistant job description Typist job description Contract Administrator job description Senior Executive Assistant job description Virtual Assistant job description Administrative officer job description Administrator job description Team Leader job description
Job Descriptions and Specifications : Small Business Plan Template : Lean Business Club, Inc. HUMAN RESOURCES MANAGEMENT CHECK POINT 24: JOB DESCRIPTIONS AND JOB SPECIFICATIONS Please Select Any Topic In Check Point 24 Below And Click. DO I NEED TO KNOW THIS CHECK POINT? 1. WHAT IS A JOB DESCRIPTION? 2. ADVANTAGES OF JOB DESCRIPTIONS 3.
7 business plan examples (section by section) In this section, you'll find hypothetical and real-world examples of each aspect of a business plan to show you how the whole thing comes together. Executive summary. Your executive summary offers a high-level overview of the rest of your business plan. You'll want to include a brief description ...
Responsibilities Develop goals and objectives that tend to growth and prosperity Design and implement business plans and strategies to promote the attainment of goals Ensure that the company has the adequate and suitable resources to complete its activities (e.g. people, material, equipment etc.)
Example: The business is a limited liability company owned by Jacob Doe. Once you've included all of these details in your business description, it should look something like this: Jay's Organic Burger Joint is a fast-casual restaurant that serves the highest quality hamburgers to hungry and health-conscious customers in Chicago, Illinois.
Example 1: Customer service and sales manager Job description: The customer service and sales manager is responsible for creating a welcoming atmosphere for all customers. They provide excellent customer service and assist customers with any inquiries they may have.
Responsibilities for business planning. Support projects and programs with relevant information and data. Track the implementation of New Product Introduction (NPI's) Work across business operations functions to optimize order and shipment management. End to end responsibility for specific projects and programs.
How to write a business development manager job description. Start by setting the bar high during the recruitment process. Share some information about your thriving company, and describe how the right candidate will have an impact on business success. Briefly and clearly outline the objectives and responsibilities of the business development ...
The Purpose of a Business Plan. A business plan is essentially a decision-making tool. Its content and format is determined both by the business's goals and by the intended audience. Such a plan for a nonprofit group, for example, might discuss the way the organization's mission fits with stated goals. It is crafted in order to ask for a ...
Change Manager resume example 1 . Maxine Corry Dayjob Limited The Big Peg 120 Vyse Street Birmingham B18 6NF England T: 0044 123 456 7890 E: [email protected] PERSONAL SUMMARY. Maxine can plan, manage and monitor the implementation of important changes in challenging environments.