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Making a Risk Management Plan for Your Business

It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management. These guidelines are for making a risk management plan for your business.

Developing Your Executive Summary

When you start the risk management plan with an executive summary, you’re breaking apart what it will be compromised of into easy to understand chunks. Even though this summary is the project’s high-level overview, the goal is describing the risk management plan’s approach and scope. In doing so, you’re informing all stakeholders regarding what to expect when they’re reviewing these plans so that they can set their expectations appropriately.

Who Are the Stakeholders and What Potential Problems Need Identifying?

During this phase of making the risk management plan, you’re going to need to have a team meeting. Every member of the team must be vocal regarding what they believe could be potential problems or risks. Stakeholders should also be involved in this meeting as well to help you collect ideas regarding what could become a potential risk. All who are participating should look at past projects, what went wrong, what is going wrong in current projects and what everyone hopes to achieve from what they learned from these experiences. During this session, you’ll be creating a sample risk management plan that begins to outline risk management standards and risk management strategies.

Evaluate the Potential Risks Identified

A myriad of internal and external sources can pose as risks including commercial, management and technical, for example. When you’re identifying what these potential risks are and have your list complete, the next step is organizing it according to importance and likelihood. Categorize each risk according to how it could impact your project. For example, does the risk threaten to throw off timelines or budgets? Using a risk breakdown structure is an effective way to help ensure all potential risks are effectively categorized and considered. Use of this risk management plan template keeps everything organized and paints a clear picture of everything you’re identifying.

Assign Ownership and Create Responses

It’s essential to ensure a team member is overseeing each potential risk. That way, they can jump into action should an issue occur. Those who are assigned a risk, as well as the project manager, should work as a team to develop responses before problems arise. That way, if there are issues, the person overseeing the risk can refer to the response that was predetermined.

Have a System for Monitoring

Having effective risk management companies plans includes having a system for monitoring. It’s not wise to develop a security risk management or compliance risk management plan, for example, without having a system for monitoring. What this means is there’s a system for monitoring in place to ensure risk doesn’t occur until the project is finished. In doing so, you’re ensuring no new risks will potentially surface. If one does, like during the IT risk management process, for example, your team will know how to react.


business plan for poultry farm logo

Poultry Farm Business Plan Template

Written by Dave Lavinsky

poultry farm business plan

Poultry Farm Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their poultry farms. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a poultry farm business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your poultry farm as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a poultry farm, or grow your existing poultry farm, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your poultry farm in order to improve your chances of success. Your poultry farming business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Poultry Farms

With regards to funding, the main sources of funding for a poultry farm are personal savings, credit cards, USDA Farm Service Agency (FSA) loans, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and USDA FSA loans are the most common funding paths for poultry farm.

    Finish Your Business Plan Today!

How to write a business plan for a chicken farm.

If you want to start a poultry farm or expand your current one, you need a business plan. We detail each section of a traditional business plan for a poultry farming business.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm you are operating and its status. For example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating poultry farm businesses in multiple locations?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the poultry farm industry. Discuss the type of poultry farm you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of poultry farm you are operating.

For example, you might operate one of the following types of poultry farms:

In addition to explaining the type of poultry farming business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

Industry Analysis

In your industry analysis, you need to provide an overview of the poultry farm industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the poultry farm industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your poultry farming business plan:

Customer Analysis

The customer analysis section of your poultry farming business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: processors, grocery stores, and restaurants.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of poultry farm business you operate. Clearly, processors would respond to different marketing promotions than restaurants, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most poultry farm businesses primarily serve customers living in their same region, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other poultry farm businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes producers of other meat such as beef, pork, or fish, as well as producers of meat alternatives. You need to mention such competition as well.

With regards to direct competition, you want to describe the other poultry farms with which you compete. Most likely, your direct competitors will be poultry farms located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a poultry farm business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of poultry farm company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to traditional poultry, will you provide organic or cage-free poultry?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Place : Place refers to the location of your poultry farm company. Document your location and mention how the location will impact your success. For example, is your poultry farm located near a processing facility, near a transportation hub, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your poultry farm marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your poultry farm, including animal care / feeding, flock supervision, animal transportation, sourcing feed, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign your 20th production contract, or when you hope to reach $X in revenue. It could also be when you expect to expand your poultry farm to a new location.

Management Team

To demonstrate your poultry farm’s ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing poultry farms. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing farms or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply 50 restaurants, or produce 2,000 birds for processing each month? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your poultry farming business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a poultry farm business:

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm title or lease, or blueprints of the production facility.

Putting together a business plan for your poultry farm is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the poultry farm industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful poultry farming business.

Poultry Farm Business Plan FAQs

What is the easiest way to complete my poultry farm business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Poultry Farm Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of poultry farm business you are operating and the status; for example, are you a startup, do you have a poultry farm business that you would like to grow, or are you operating a chain of poultry farm businesses?

Don’t you wish there was a faster, easier way to finish your poultry farming business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.  

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business plan for poultry farm

Poultry Farm Business Plan Template

Poultry farm business plan.

You’ve come to the right place to create your Poultry Farm business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Poultry Farms.

Below is a template to help you create each section of your Poultry Farm business plan.

Executive Summary

Business overview.

Smith Poultry Farm is a new farm business located in Mason City, Iowa. The business is a newly established farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations.

John and Sue plan on starting with 5,000 chickens, 500 turkeys, and 100 ducks on 10 acres of land. Their business operations will be centered around daily processes and procedures to tend to the chickens and prepare them for packaging for resale and distribution.

Product Offering

The following are the products that Smith Poultry Farm will provide:

Customer Focus

Smith Poultry Farm will target all residents residing in northern Iowa and throughout the state. They will target families, individuals, supermarkets, large retail chains, and restaurants.

Management Team

Smith Poultry Farm will be owned and operated by John and Sue Smith. They will recruit a very experienced and knowledgeable operator to manage the day-to-day operations of the poultry farm.

John Smith was born and raised on a local farm and has been working in farms most of his life. He left to pursue his agriculture degree from Iowa State and returned to work full-time at his father’s large farm. That farm produces beef, poultry, pork, and vegetables. Once he married Sue, the couple decided that they would begin to save up to pursue a farm of their own.

Sue Smith was raised on a farm as well. Once she graduated from high school, she attended Iowa State to pursue a degree in Business Administration. It was there where she met John and planned for their future farm where he would manage the farm operations and she would be in charge of the financial management and administration of the poultry farm operations.

Success Factors

Smith Poultry Farm will be able to achieve success by offering the following competitive advantages:

Financial Highlights

Smith Poultry Farm is seeking $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

The following graph below outlines the pro forma financial projections for Smith Poultry Farm.

Company Overview

Who is Smith Poultry Farm?

Smith Poultry Farm is a new poultry farm business located in Mason City, Iowa. The business is a newly established poultry farm founded by John and Sue Smith. As native Iowans, the couple has spent their life in the farming industry as their families have established farms throughout Iowa. Currently, there is a poultry shortage throughout the midwestern United States as some farms have been forced to shut down their business due to rising costs, labor shortage, and higher technology standards. Growing up in the farming industry, John and Sue have decided to take this opportunity to alleviate the poultry shortage as well as finally establish the farm they have been planning to do for the past six years. The couple plans to raise chickens, turkeys, and ducks to produce poultry for food consumption as well as eggs. Once the business is established, the couple will add more birds to the farm and purchase additional land.

As native Iowans, John and Sue have already recruited a team of farmhands that have extensive experience working in poultry farms. Most of them have been recently laid off from other poultry farms that have shut down their operations. John and Sue have already identified the lead farmhand who will assist John in the day to day farm operations oversight.

Smith Poultry Farm History Smith Poultry Farm is owned and operated by John and Sue Smith, Iowa natives who have extensive experience in farm operations and business administration. John has worked for his father’s large farm for most of his life and wants to finally pursue his own poultry farm since a number of poultry farms have ceased operations due to increased labor and distribution costs. John has already pursued a number of local grocery stores, large retail stores, and restaurants to have contracts to be their sole poultry distributor.

Since incorporation, Smith Poultry Farm has achieved the following milestones:

Smith Poultry Farm Products

The following will be the products Smith Poultry Farm will provide:

Industry Analysis

Customer analysis, demographic profile of target market.

Smith Poultry Farm will target all residents of  Mason City and the surrounding states. The target market will consist of households, grocery stores, restaurants, and large retail chains.

The precise demographics for Mason City, Iowa are:

Customer Segmentation

Smith Poultry Farm will primarily target the following customer profiles:

Competitive Analysis

Direct and indirect competitors.

Smith Poultry Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

Myson Poultry Farm

Myson Poultry Farm is a modern, multi-national, protein-focused food company that produces approximately 20% of the beef, pork, and chicken in the United States. Along with its subsidiaries, the company operates a food company worldwide. The company began during the Great Depression when the eldest Myson began selling chickens. A few decades later, Myson’s son grew it into the large company it is today and is one of the largest poultry producers and distributors in the world.

By investing in technology, Myson was able to grow the brand. Through the development of better feeds and better disease control methods, chickens were maturing more quickly. These improvements, combined with increased competition, meant lower prices for consumers and households were able to purchase their poultry products in larger quantities.

Iowa Poultry Farm

Iowa Poultry Farms started in the 1920s when Liam Nelson sold and traded eggs by the dozen as a means to put food on the table for his family. Four generations later, the Nelson family has grown the business year-over-year to continue to meet the changing needs of the egg and pullet industry. More than 90 years of experience has established Iowa Poultry Farm as a well-respected pullet and hatching business as well as a reliant commercial egg producer under the current leadership.

The strength of Iowa Poultry Farm began when master plans for growth from the late 1980s to present day have produced new and improved pullet production facilities that have the capacity to accommodate the growth of the majority of the pullets in NPF’s proprietary facilities. Recent capital development has been invested in hatchery and breeder facilities that have the capacity to produce up to 9 million female chicks per year as well as supplementary aviary growing facilities for both cage-free and floor-grown conventional pullets.

Iowa Poultry Farm continues to innovate as a pullet and hatching business under the leadership of Frank and his son, Brett.

Good Cluck Poultry Farm

Good Cluck Poultry Farm maintains more than 50,000 breeders on its company owned farms. The company currently hatches and sells 79 standard chicken breeds/varieties, 58 breeds/varieties of bantams, 9 breeds of ducks, 3 breeds of geese, and 4 breeds/varieties of guineas. In addition, Good Cluck has available, as a service to its customers, 9 heritage breeds of turkeys, pheasants, and chukar.

Good Cluck certainly has good luck. While many hatcheries have been forced to close, Good Cluck Poultry Farm has become a leader in producing non-commercial poultry annually, selling more than six million items of baby poultry.

Good Cluck’s full list of products are white egg layers, brown egg layers, colored egg layers, standard assortments, broilers, crested chickens, feather legged bantams, bantam assortments, clean leg bantams, ducks, geese, guineas, turkeys, pheasants, chukar, and supplies.

Competitive Advantage

Smith Poultry Farm will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Smith Poultry Farm will offer the unique value proposition to its clientele:

Promotions Strategy

The promotions strategy for Smith Poultry Farm is as follows:

Word of Mouth/Referrals

John Smith has built up an extensive list of contacts over the years by living and working in the midwestern farming industry. Since a number of local poultry farms have ceased operations, they have committed to John that Smith Poultry Farm will be their poultry supplier. They trust his work ethic and commitment to the local community.

Professional Associations and Networking

Smith Poultry Farm will become a member of American Farmland Trust, Farming NGO, National Farmers Union, and the Iowa Chamber of Commerce. They will focus their networking efforts on expanding their client network and marketing their new brand.

Print Advertising

Smith Poultry Farm will invest in professionally designed print ads to display in programs or flyers at industry networking events.

Website/SEO Marketing

Smith Poultry Farm will hire a third-party marketing company to design their print ads and design their website. The website will be well organized, informative, and list all the poultry products they plan to offer. The website will also list their contact information and directions to the poultry farm. The marketing company will also include SEO tactics so that anytime someone types in the Google or Bing search engine “Iowa poultry farm” or “poultry farm near me”, Smith Poultry Farm will be listed at the top of the search results.

Zero po, hindi rin po kami mahilig malabas ng mga panood.

The pricing of Smith Poultry Farm will be moderate and on par with competitors so customers feel they receive value when purchasing their poultry products.

Operations Plan

The following will be the operations plan for Smith Poultry Farm.

Operation Functions:


Smith Poultry Farm will have the following milestones complete in the next six months.

1/1/202X – Finalize purchase of farm land

2/15/202X – Purchase farm equipment, supplies and materials

3/1/202X – Finalize contracts for grocery store, chain, and restaurant clients

4/15/202X – Begin networking at industry events

5/1/202X – Purchase initial set of poultry animals

5/15/202X – Hire and train farm staff

6/1/202X – Smith Poultry Farm begins farm operations

Smith Poultry Farm will be owned and operated by John and Sue Smith. John will manage the oversight of all farm operations with the help of his lead farmhand. Sue will manage all administrative and financial aspects of the farm business.

Financial Plan

Key revenue & costs.

The revenue drivers for Smith Poultry Farm are the revenues it will receive from poultry products, eggs, and the breeding fees they will charge to individuals who have high-quality chicken, turkeys, or ducks they want to breed.

The cost drivers will be the overhead costs required in order to staff and maintain successful farm operations. The expenses will be the payroll cost, mortgage payment, utilities, farming supplies, equipment maintenance, and marketing materials.

Funding Requirements and Use of Funds

Smith Poultry Farm is $500,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the farm land and purchasing the necessary equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, mortgage, and marketing costs for the poultry farm. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

Financial Projections

Income statement, balance sheet, cash flow statement, poultry farm business plan faqs, what is a poultry farm business plan.

A poultry farm business plan is a plan to start and/or grow your poultry farm business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your poultry farm business plan using our Poultry Farm Business Plan Template here .

What are the Main Types of Poultry Farms?

There are a number of different kinds of poultry farms , some examples include: Breeder Farms, Broiler Farms, and Pullet Farms.

How Do You Get Funding for Your Production Company Business Plan?

Production companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Poultry Farm Business?

Starting a poultry farm business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Poultry Farm Business Plan - The first step in starting a business is to create a detailed poultry farm business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your poultry farm business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your poultry farm business is in compliance with local laws.

3. Register Your Poultry Farm Business - Once you have chosen a legal structure, the next step is to register your poultry farm business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your poultry farm business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Poultry Farm Equipment & Supplies - In order to start your poultry farm business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your poultry farm business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful poultry farm business:

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Poultry Farming Business Plan

Are you thinking of starting a poultry farming business We have prepared a solid poultry farming business plan sample that guides you on every stage of your business plan writing

business plan for poultry farm

We’ll walk you through a  sample chicken farming business plan so you can start writing yours right now with Upmetrics .

A business plan outlines your five-year growth strategy and a current picture of your poultry farm. It outlines your company’s objectives and your plan for achieving them.

Download the sample poultry farming business plan and get started with your business.

How to Write a Poultry Business Plan?

You need a business plan if you want to start a chicken farm or grow your existing one. We will go over each section of a detailed business plan for a chicken-raising company.

Poultry Farming Business Plan Outline

This is the typical structure for a business plan for a poultry farm, and it includes all the key elements that you should have in your plan.

Business Plan Outline

Mission statement.

Executive Summary

Although it is typically the last piece you write because it summarises each important element of your poultry farm business plan , your executive summary serves as an introduction to your business plan.

The investor’s attention should be quickly captured by your executive summary . Inform them of the type of poultry farm you manage and its current condition.

For instance, do you operate poultry farm businesses across the country, are you just starting, or do you already have one and want to grow it?

Define all the purposes of the chicken business plan . Business objectives are the precise and quantifiable outcomes that organizations seek to maintain as they expand.

Poultry Farm Business Plan mission statement marketing strategy

Keys To Success

Mention all the unique selling propositions of your business. Also mentions all principles you are going to follow in the poultry farming business.

Financial Summary

Projected costs at the moment, or in the upcoming five years, mention them all. Attach all the financial statements.

Business Overview

Your business overview’s opening line should serve as a kind of elevator pitch for your organization. A succinct statement outlining who you are and what you do.

Name all the owners and the part of their roles they will be playing in your firm. If you are confused, then to get the exact idea about how to write it download our sample chicken farming business plan template

Describe the location in your  chicken business plan , and also what facilities you are going to provide.

Market Analysis

You must give a general summary of the poultry farm industry in your industry analysis as given in our  poultry farm business plan template.

Although it may appear unneeded, this provides several functions.

You gain knowledge by researching the poultry farm sector. It helps you gain a better understanding of the field in which you work.

Your plan can be improved with the help of market research , particularly if you discover market trends .

Define your target industry and all the challenges possible in your  broiler chicken farming business plan.

Startup Summary

A start-up summary in a business plan includes a description of your goods and services, the organization of your company, your target market, your marketing approach, the necessary funding financial predictions, and licensing requirements.

It functions as a road plan for your company.

Products And Services

Give details about the products and services you provide in this section. Whatever your future plans about all the services and products are, mention them too.

If there are any additional services you want to provide, then mention them too in your poultry farm business plan. For instance, “We want to offer home delivery as a manner of providing for our customers for clients willing to purchase at least a specified quantity of our things.”

Competitive Analysis

Before focusing on the latter, your competitive analysis should list your company’s direct and indirect competitors.

The other poultry farms with whom you compete should be listed in terms of direct competition. You’ll likely face the most competition from nearby poultry farms.

List the benefits and drawbacks of each of these rival companies in a concise description. If you haven’t previously worked there, it won’t be possible for you to know everything about your competitors’ businesses.

Your areas of competitive advantage should be listed as the last component of your competitive analysis. For instance:

Consider strategies to beat the competition and list them in this portion of your  poultry farm business plan template.

Market Strategy And Implementation

Your marketing team has a roadmap thanks to a marketing implementation in your  chicken farming business plan. It also demonstrates how marketing will appear in the future.

In essence, a marketing implementation strategy uses methods like marketing processes, sprints, checklists , and marketing templates to transform everything into a clear process.

Do the SWOT analysis here, and share your sales strategy, pricing & promotion strategy in this section.

Download the template and get started with your business plan-making process.

Management And Organization Structure

Solid management staff is crucial to proving the viability of your poultry farm.

Highlight the information and experience that show your key players’ ability to grow a business and draw attention to their backgrounds.

You and/or your team members should ideally have first-hand knowledge of running a chicken farm. If so, emphasize your experience and knowledge in the  broiler farming business plan.

Highlight any experience you believe will assist your firm in succeeding.

Financial Plan

Financial Summary

Your 5-year financial statement, broken down into monthly or quarterly segments for the first year and then annually after that, should be included in your financial plan.

Your cash flow , balance sheet , and income statement are all components of your financial statements .

Risk Assessment

Through the process of risk assessment, it is possible to examine potential consequences if a risk arises.

A business impact analysis (BIA) is a technique for evaluating the effects of potentially interrupting time-sensitive or important company processes. There are various risks to take into account, here below are some:

Include all of your financial estimates in the appendix of your  poultry farm business plan template , along with any additional materials that can strengthen your case.

You may, for instance, provide the lease or title to your farm, as well as the production facility’s plans.

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Chicken Farming Business Plan For Beginners

How to start poultry farming business – chicken farming business plan for beginners.

If you are interested in being a poultry farmer, you must want to know how to start a poultry farming business for beginners, this article tell you the chicken farming business plan which could be helpful for you.

Why to Start Poultry Farming Business Plan

A Poultry farming business can be called one of the most lucrative in the world if it is managed properly. The poultry farmers now we have are not enough that’s why chicken farming business has become so much profitable. It has become the finest opportunity of making a good amount of money in a short period of time. This article will focus on the process of poultry farming, the process of poultry from small farm and how to make it a big one.

1. Fast Reproduction and Large in Numbers

A healthy layer chicken almost lays an egg every day or 4 eggs in a week sometimes it lays 7 eggs in a week too, these all depends on the quality of your birds. Some birds can lay 325 eggs in a year. And it takes 21 days to hatch. Technically this means that a layer chicken is able to produce another layer twice in three days. So, if you have 500 healthy California white birds they are capable of giving you 12,000 chicks within 40 days.

2. A Fast Growth Rate

The most interesting thing about the poultry is its high growth rate. It takes about 21 days when the eggs are hatched. After their birth it takes about 27 to 28 weeks when they are fully ready for the market. That means a poultry farmer starts earning his income in just 31 weeks after he has successfully started his poultry farming business. According to the calculation he will be able to double his income in a year. However there are some uncertainties in this business, mortality and diseases are some of them but it can be reduced by taking proper managements and vaccination.

3. Sales at a Very Profitable Price

The market price of a bird is not so low you can a good profit from it. The price of a fully grown healthy chicken is about 10 to 11 dollar in the market. So if you are the one who produce 12,000 chickens in 40 days in his farm, you obviously are making 120,000 dollar when they are sold completely.

4. The Egg Market is Also Large

The poultry egg market is also good and very profitable. With the meat business, the poultry eggs are another source of good profit. You can earn about 2 to 3 dollar for each crate of smaller eggs and 3-4 for bigger one. Every crate has 30 eggs. So if you have 500 layers in your farm and they lays 12,000 eggs in a month and if you want to sell all of them then you are making 1,500 dollar per month.

Before Starting Your Poultry Farming Business Plan

Before you start your chicken farm business, you have to make a poultry farming business plan, it is very important for all types of business. A business plan is like a road map which tells you where you are going with your business. A business plan will tell you at which point you are now in your business. Your poultry farming business plan should include the following points.

1. Select The Type of Poultry Bird

The first step of starting a poultry business is the selection of bird type. Here you will choose the type of birds is that layer chicken or broiler. You can choose any of them it totally up to you. There are some other types of birds that you can bring in your consideration. They are the duck, goose, turkey etc.

2. Select The Cage Type of Your Poultry

Another important factor consider before baking the final plan of your chicken farm is to select the chicken cage type and size. Maybe you are thinking that, this is not that much necessary to think before starting the business, but believe it actually is. Estimating over your cost over the chicken cages will affect both positively and negatively on your entire poultry business plan. So go through the cage type on our website and choose the best type of cages you need.

3. Sort out The Area of Interest

You can’t start poultry business without a goal. You have to choose a path where you want to flow your business. This will concentrate your focus in one point and will ensure higher level of professionalism but if you want to work with two areas then no problem. Here are some niches of poultry farming.

You can choose any of them. You can choose breed layer and broiler together if you want to.

4. Specify Poultry Location

Another important sector of poultry farming is choosing the location where you will set up for your business. It has a direct impact with the start up cost. My preferable place for a poultry farm is a rural area with a road nearby. This will reduce your cost of land and labor. When you start your poultry farming business you may not want to spend all of your money for a land in urban area. There are some other difficulties in urban area with poultry farming. Govt. will not allow you to make a farm in a residential area for health issue. So it is better to select a perfect land for your business in a rural area.

5. Investment Capital

After you have specified your location now you know how much capital you are required to start your chicken farming business plan. Write down all of your capital you need and manage the source where to get manage it.

Like every business the bigger your business plan the bigger you have to invest. You have to decide how much capital you can afford for this business.

Poultry Farming Business Plan – How to Get Going?

You have all of your business plans ready but if you don’t apply it then all are useless. We consider you have your capital ready if you have that then start for the next steps.

Step 1: Buy The Land

Like we suggested you earlier you have to choose a land which is a remote place from city. But remember don’t choose any place which is too far from the city and which don’t have any well transportation system.

Step 2: Build The Required Structure

A good housing system is very important for your poultry farming business. A good housing system not only save your chickens from danger but also increase your profit in poultry business. Every poultry housing systems are classified according to the management system, scale and the use. The common types of poultry housing systems used are

Step 3: Buy Cages

Purchasing chicken cages is a very important part of the business as many of the affecting factors directly depends on the size, orientation, strength and layout of the chicken cage. Make proper measurements and analyze your poultry size and budget before buying the chicken cage. Here are the available chicken cages we offer – layer chicken cage (battery cage) , baby chick cage , broiler cage , commercial quail cages and commercial rabbit cages , etc.Hightop Poultry Equipmentis one of the leading chicken cage and poultry farm equipment manufacturer in China,contact usnow to get the free layout design according to your chicken house and birds quantity.

We have got another article in this blog describing the usage and utility of each of the cage types and surely that will help you to choose the best fit of your poultry.

Step 4: Buy Birds/Chicks

It is perfect decision to choose day old chick to start your poultry business. Before you buy these chicks find a reliable Hatchery where you can get healthy chicks. It will not cost you too much.

Step 5: Other Items and Accessories You Need

There are some otherpoultry cage accessorieslikedrinkers,feeders, Parches, crates, nests,lighting system,egg incubator,waste disposal system, etc.

You have to consider these costs too. And as an eventual part of plan, we also provide you the best poultry farm equipment like –Automatic egg collector,automatic feeding system,automatic manure removal machine,disinfectant fogging machineand cooling system, etc. in a very affordable price and top quality.

Challenges in Poultry Business Startup

Poultry farming is one of the most profitable business in these days. But you have to know the risk of this business. Though there are no businesses which are beyond risk and challenges.

1. Lack of Government Support

From our previous experiences we all may think that govt. will help us at our critical time in this business. But don’t be sure about it. Prepare yourself that govt. will not help when you need them. Think that you have to run your business alone without the help of any one. Take a backup for sudden loss. It may help you to run your business properly and if you get help from the govt. think that it is a bonus.

2. A Very High Starting Capital

It is said money is everything. So without a proper funding you will not be able to run your business. Like other business, poultry farming business also needs proper funding. Without it you may not be able to add extra facilities which will increase your production rate.

You need proper funding to purchase land, poultry farm equipment, food for your chick and you need to pay your labor. In all sector you need a good capital. So you should do a research on your cost and capital you have then you should start your poultry farm business. We can provide you the poultry cage and chicken farm equipment with good price, help you to save money.

3. Disease Out Breaking

A dirty environment in your firm will invite many diseases and infections. Poultry are very sensitive to the environmental changes. If the poultry farm is not taken care of properly the birds will easily be exposed to different kinds of bacteria. You have to keep your poultry farm clean as much as possible. Automatic manure cleaning system,disinfectant fogging machineandventilating systemcan help you.

You must not bring any contaminated equipment, footwear or even vehicles. Also do not allow any visitors in your poultry farm environment.

4. Other Influencing Factors

There are some other factors that can affect your poultry farming business like proper vaccination. You have to be able to afford it may become difficult for you if you are a small scale poultry farmer. So the thing you have to do is gather some other farmers like you and buy the vaccine.

Another challenge in poultry farming is the high cost of poultry food. So it is seen that most of the farmers who have a little capital, economize or ration the food. It affects the profit in a large scale.

Want to buy chicken cage and poultry farm equipment to start your own poultry farming business? Please feel free to contact us.

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Poultry Farming: 9 Tips on Making Your Business Plan

Before you go to market with your top-quality eggs or meat, put your poultry farming business plan in writing to ensure financial success..


1. What Makes a Poultry Farm Profitable?

2. Creating a Farm Mission Statement

3. what to consider when setting up your poultry farm, poultry breeds.

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Flock Management Style

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Poultry Equipment

chickens feeding feed nutrition poultry farming

Poultry Health Maintenance

4. where to find investors, traditional lending sources, alternative funding sources, 5. staffing your operation, 6. accounting & record-keeping.

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7. Finding Your Niche & Analyzing Your Market

eggs marketing selling poultry farming

8. Marketing Your Chicken/Eggs

anxiety chickens love poultry farming

9. Following Poultry-Farm Regulations

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Business concept: Purpose of the venture: 2015 G.C. To meet the demand of customer and built strong customer relationship, to create the employment opportunity for others and to contribute the economy of the country.

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Survey on rural chicken production system was conducted in three peasant associations of Haramaya Woreda of Oromia regional state to generate information on the problems and constraints emending the developments of their community with particular emphasis on poultry production and to list the possible opportunities and strategies that could solve these problems. A total of 120 households were used for the survey work. Finally, all the data collected were analyzed using descriptive statistics. About 77.5% of all the respondents share family dwellings with poultry, attributed to the small flock size, low priority given to chicken and relatively high cost of poultry house construction. The results obtained clearly showed that poultry diseases are widely spread in the Woreda and farmers pointed out that, Newcastle Disease, fowl cholera; respiratory diseases and predators are responsible for the major losses of birds in the study sites. Almost all the respondents reported poultry and poultry product market price fluctuation attributed to limitation in land holding, disease occurrence and low purchasing power of the consumers. About 100% of the respondents reported to keep different classes of chicken together, the practice of which facilitates transmission of diseases. In summary the results of this study tends to indicate that production performance of indigenous chicken is low under traditional production practice and need to be improved.

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This experiment is designed to study the characteristics of village chicken husbandry practice, marketing and constraints in eastern Ethiopia. The study was conducted from July in four selected districts in the highlands of eastern Ethiopia (Haramaya, Kersa, Jarso and Meta). A total of 80 chicken owner households were randomly selected and interviewed using a structured questionnaire. Data on characteristics of village chicken production, feeds and feeding practices, housing, management of chicken and eggs, Marketing, diseases and constraints of village chicken production system were collected. Scavenging chicken production system is observed in all households of the districts. Average flock size of chickens in the study area was 9.4 birds and varied between 4 and 17 birds. In the present study, 82% of the households provide overnight housing within the family house for their chicken. Scavenging is the only feeding system encountered in all study districts with little grain supplementation. Most of the chicken are owned and managed by women (36.75%). Selling of unprocessed eggs and live chickens is mainly practiced. External parasites (mites), Coccidiosis and Newcastle disease were the most important and prevailing diseases in the study area with 39%, 38% and 34% incidence rates, respectively. The magnitude of occurrence of the parasites and diseases were higher in the wet season. Poor genetic quality, lack of extension service, inadequate veterinary service and poor management were the main constraints of village poultry production in the study area.

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A cross sectional study was conducted with the objectives of assessing management practices and marketing systems of village chicken production from November 2011 to May 2012 in Ada’a and Lume districts of East Shewa, Ethiopia. Totally, 180 randomly selected respondents were included in the study from six purposively selected Peasant Associations (PA’s) from two districts. In both districts, 97.8% of the respondents provided additional feed supplements. Over 95% of the respondents used maize and wheat as additional supplements, provided mostly three times per day. About 96% of respondents in both districts provided water with free access. Extension services were used by 41.2% in Ada’a and 53.4% respondents in Lume districts. Of the total respondents, 78.8% did not vaccinate their chicken in Ada’a, whereas 80% of the respondents vaccinate their chicken in Lume districts. Collectively, about 56% of the respondents provided Oxy-tetracycline 20% as prophylactic measures against various ...

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Poultry Farming Business Plan Information

Introduction to poultry business.

Today, Let us talk about poultry farming business plan .

Poultry farming is a type of agricultural method in which the birds are raised commercially. This is done for the production of meat and eggs. Basically, poultry farming involves chicken, ducks, turkeys, young pigeons. But chicken is the one which has huge market demand across the globe and hence most of the poultry farmers prefer growing chicken when they set up a farm.

Because of the population, which is raising across the world, the need for the poultry food is also becoming high because of the protein content present in it.

Advantages of Poultry farming

Read: Poultry Farming Loan and Application Process .

Business plan for Poultry farming:

Plan for Poultry Farm.

The poultry industry has many sub-sections in it as it is a very broad one. It is not only about the breeding of chicken and it has many sections to take up as a business. It has many sections like

Read: Poultry Diseases, Causesm Symptoms and Control .

Poultry Farming Business Plan.

Read: Integrated Farming of Fish and Livestock .

Thanks for the post.Really thank you! Cool.

What am I suppose to do to ensure i protect my birds-chicken from death

very informative and educational

Hi i like to know how can i get Poultry training?

i have a plan for poultry business next year (2023). How to get the customer?

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20 Rules For Starting Your Own Poultry Farm

By henna ray tweet - august 20, 2021 in starting a business.

Poultry farm business

Last updated on February 8th, 2023

With the demand for poultry products ever-rising, poultry farming is amongst the most profitable businesses today. It is considered the fastest-growing division of the agricultural sector. Even COVID could not diminish its spirit. From villagers to townspeople, everyone is interested in getting involved in a poultry farm business. Hence, there is a lot of competition too. For its success, one should be compelled to start the farm carefully with a plan. To help you out, we’ve shared some fundamentals you should consider before starting your own poultry farm. Have a look!

Poultry is one of the food items that never recedes in demand. Its significance in the overall food scenario can be gauged from the ongoing COVID-19 pandemic. During the global crisis, people were looking for food that they could produce to feed their families. Consequently, when the pandemic hit, the demand for birds got a boost too.

The demand for birds was not just for meat but equally high also for chicks from hatcheries, breeders, and neighbors. Besides, the demand for egg layer birds increased substantially. That shows how profitable a poultry farm business is even in crises.

In the pre-pandemic days, the robust demand for poultry products has been a feature of this industry. According to the USDA stats , ‘’the combined value of production from broilers, eggs, turkeys, and the value of sales from chickens in 2020 was $35.5 billion, down 11 percent from $40.0 billion in 2019.’’

The report further adds that ‘’the number of chickens sold in 2020 totaled 185 million, down 1 from the total sold during the previous year. The value of all egg production in 2020 was $8.66 billion, up 18 percent from $7.33 billion in 2019. Egg production totaled 112 billion eggs, down 1 percent from 113 billion eggs produced in 2019.’’ These stats speak well about the poultry farm business and its potential.

Case Study:

Here is one great example of how you can run a poultry farm business successfully and take it to new heights. This is the case of Merrifield Farm in Canada, owned by Mr. Merrifield and his family.

After initial hiccups and failures, suffering the loss of hundreds of chicks, Merrifield learned a lot from mistakes. Now, he has the capacity to raise 3000 broilers per year.

With some additional investment, he built a coop that accommodates 800 ten-pound chickens. The coop has helped reduce issues with the birds and resulted in fewer losses. He is not planning another coop for his poultry farm business.

He has brought down his costs substantially since starting the business. Now to increase his profits, he is planning to reduce the costs further. He will ensure by replacing commercial feed with cracked grains raised on the farm.

The journey of Ryan Merrifield depicts that it’s not a one-day process and one should know do’s and don’ts to make it profitable. So, if you are planning to start your poultry farm business, consider some of its crucial aspects first.

Here Are The 20 Rules That You Should Follow While Pondering On How To Start Poultry Farming

01. learn poultry farming.

The very first step to take in starting a poultry farm is to have some basic training. Do not rush to operate the poultry farm business without proper training from a dependable farming institution. Know that it is a delicate business as you are dealing with living birds.

For example, if you do not get the training about how to breed day-old chicks, it can prove to be costly in the end for your poultry farm business. Your entire lot of chicks may die if you just do not know what you need to do at that time. So, learn all those farming basics to operate your chicken business successfully.

Therefore, you can take a training course, even a short one, to learn about the breeding of chicks.

Many agencies are running poultry farming courses. Enroll yourself in any one of them to know the basics. You can also consult one farmer to learn a few basic tricks to handle chicks.

02. Choose Your Poultry Sector

Poultry farming is a wide industry. There are two types of farming you can choose from – broilers and layers . Broilers are chicken that you raise for meat. Layers are chicken that you raise for eggs. Then, there is the business of incubating eggs and raising chicks.

Usually, the chicken farming business operates in multiple sectors. So, decide if you want to operate in all sectors or you want to restrict your poultry farm business to just one or two sectors of your choice, especially in the beginning.

Following Are The Niches Of Types Of Poultry Farming You Can Choose From:

However, before starting your poultry farm company, think in terms of the assurance of sales. For instance, if you choose to enter into a broiler-growing business, then consider its risks. If you

find no takers for your broilers, the poultry farm business will not be feasible because of very high costs.

Therefore, start the broiler business, for instance, only after you have contacts from broiler companies in your area to buy from you.

03. Choose The Right Type Of Bird

Poultry farm business owners rear many types of birds. Your small poultry farm may start by focusing on two to three birds and then include more birds later as the business grows.

Poultry Bird

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04. Create Your Farm Logo

While starting a chicken farm, you have to name it properly. You may find lots of farm name ideas. However, pick the one that suits your type of farm the best. Get a web page poultry farm design for your farm right after you are done choosing the name.

Another essential step you should take is to have a unique poultry farm logo for your business. Your logo will be everywhere on your farm products when you market them.

poultry farm logo

However, since your budget for operating your poultry farm business may be smaller, you think of saving every penny. So, you should not be splurging on the logo design unnecessarily. unnecessarily. You do not need a very high-quality logo at the start of your business. At this point, a logo can be an ordinary symbol to identify your business.

Keeping that in mind, you can outsource your logo work to Designhill, which has hundreds of designers. Some of them can deliver you the best logo work that matches the personality of your poultry farm business. Your cost for the logo will be minimum.

Crowdsourcing site, Designhill can help you to create a logo at a very low price. Many talented logo designers will read your design brief to create your logo with new concepts. Designhill is an outstanding platform for bringing together poultry farm business owners and graphic designers to create design products.

05. Set Farm Location

You should think of setting your poultry farm at the most appropriate location. The location must have all the necessary facilities. Try to build your poultry farm business a little away from the town so that you can have the land and labor at a cheaper cost.

However, setting up the farm for chicken business too far away from the nearest town will be a mistake. Remember that you need to approach a town more often to target your consumers.

Moreover, a location of poultry farm business too away from a city may cost you more on transportation.


According to USDA data, a poultry farm business owner who is located near four poultry companies or integrators is likely to earn 8 percent more gross income than a farmer located near to only one supplier. This data shows that the location of a poultry farm business matters a lot to poultry farmers to be feasible.

06. Have A Business Plan

Make sure you have a poultry farm business plan well in advance to run your poultry farm. The plan should include a broader picture of what shape the business will take in the next 3-5 years.

Write down your vision, objectives, poultry products, target demographic, and marketing strategy to adopt. You also know your poultry farm setup cost in advance.

There are two major advantages of making a well-thought-of poultry farming business plan. First, you will be on track while conducting your business as you will be proceeding as per the plan. That helps in treading the path confidently.

The second advantage is that your cleverly chalked-out business plan helps attract investors to your poultry farm business. Investors would like to scrutinize your plan before putting their money on your farm.

What should your poultry farm business plan include?

Here are some major points that your business plan come up with:.

1. Industry Overview – First, write down an overview of the poultry industry and the niche market you are interested in.

Since you may show the plan to potential investors, mention some updated statistics of your niche. Paint a nice and positive picture for the investors here.

2. Executive Summary – Tell the location of your poultry business farm and that you have done detailed market research. State the main points of your research.

You can also say that your farm will involve raising, processing, and marketing chickens and eggs. Then, talk about some industry standards that your farm will comply with.

3. Products – Mention the products your poultry farm business will deliver. For instance, you can say that you will raise, process, and market chickens and eggs to sell.

Talk about the white and brown eggs, hatching eggs, specialty eggs, and table eggs will produce and supply.

4. Mission and Vision Statement – Write down your mission of poultry farm business in no uncertain terms. State your vision clear for the investors.

5. Jobs You Will Create – Give an overview of the employment opportunities your poultry farm business will offer the people.

It shows your concern for society as you are generating new jobs. Tell how many people your small business can employ in the coming days.

6. Target Market – Although everyone consumes poultry products, you should still be targeting a certain demographic. Your poultry farm business at its initial stage can not cover the entire population.

So, mention which set of people your business will entice. Will you be supplying poultry products to households or individuals? Do you want to target hotels, restaurants, or fast-food eateries?

7. Pricing Strategy – Pricing is among the most critical aspects of successfully running a poultry farm business. Your plan should clearly state the competitive price you will set for different poultry products.

That will involve a bit of research about a general view of pricing in the market. Then, tell what your profitable pricing in the market is.

So, keep these vital points in mind while making your business plan that will work well also for investors.

07. Get A Loan

A poultry farm business is not financially easy to start since you need a huge amount of funds generally right at the beginning. That is because you have to buy a piece of land and essential equipment. Plus, there must also be a consistent supply of money to pay salaries of laborers, etc.

So, apply for a bank loan to start your poultry farm business. Find out what loan types your government offers in this sector. You should discuss your loan requirements for the poultry farm business with a financial advisor.

But make sure that you have a good credit history along with pay stubs. That will help in borrowing money from a bank quickly and at more manageable interest rates.

Do not apply for a considerable loan. Instead, start with a loan only for buying the farm equipment and chickens. Then, as your poultry farm business grows, You can apply for a larger loan to repay with increased income.

08. Install A Perfect Poultry Housing System

A poultry cage is an elementary requirement to start a poultry farm business. The health of chickens will largely depend on how convenient the cage is for the birds.

So, it would be nice if you can first visit some nearby farms to inspect the cages. You can get some better ideas from there.

Keep in mind that a perfect poultry cage or chicken coop provides comfort to the birds. The cage must be good enough to keep the birds safe from adverse weather conditions like harsh sunlight, rain, diseases, winds, and pests. So, do not undermine poultry cage basics when starting a poultry farm business.

Depending on your resources, you can opt for extensive, semi-extensive, or intensive poultry housing systems. If you intend to start broiler farming, then go for a deep litter housing system. In case you opt for egg production, then the battery cage-type poultry house is preferable.

Experts say that you need 500 square feet of space to raise 1000 broilers. Add some 100 square feet of space for walkways, proper lighting, and ventilation.

Here Is An Account Of Different Poultry Housing Systems:

Extensive Housing System – Your poultry farm business can follow this old housing system for its advantages. This system allows the birds to roam free on the ground. The birds will have just a shelter.

That is a cost-effective system for your poultry farm business. You can breed around 400 birds on the floor, which should require the land.

Semi-Intensive System – This is sometimes a preferred housing system for your poultry farm business. Under this system, you will breed half of your birds in cages, and the other half will be set free on the ground. This system protects the birds from predators and bad weather.

Deep-Litter System – You should follow this system, particularly when raising broilers. The birds freely move around on the ground made of straw, sawdust, and leaves.

You can raise to 7 birds per square meter in this way for your poultry farm business. Its advantage is that you can easily provide feed to the birds and access their eggs without hurdles.

Slatted or Wired Housing System – You will create small houses under this system, and the floor will be of wooden slater wired mesh. The slats will be 4 feet above the ground.

You can feed the birds, give water and collect eggs from outside. Since these houses have a low temperature, they are ideal for raising adult birds for your poultry farm business.

Battery-Caged Housing System – You will put the birds in cages of metal. They are put in cage compartments in groups. Each cage has feeding and water containers.

The housing system provides the nests for the birds to lay eggs. This is considered the most effective system for egg production. But it may be too expensive for your new poultry farm business.

So, pick your housing system carefully. You should take into account the land you have and most importantly the budget to choose a suitable system for your poultry farm business.

09. Consider The Investment

Starting a poultry farm will mean that there must be a good amount of funds in your hands. You may be planning to start a small poultry farm business.

But even that requires you to put in place a lot of basic facilities to run the farm successfully. So, you will be buying a lot of equipment such as feeders, drinkers, perches, lights systems, incubators, heaters or brooders, etc.

Then, there is land to be bought especially for your poultry farm business. Moreover, you require funds also to pay the salaries of your staff/laborers.


The poultry farm business setup cost depends on how ambitious you are while starting the business. This amount includes salaries of all the staff for 3 months and the capacity to raise minimal birds in the USA.

Now, if you want to lower the cost of running the poultry farm business further, then you need to do nearly half of the jobs on your own. You will be doubling as farm manager, sales and marketing officer, and even security guard.

Some of you may be thinking of operating a poultry farm business from home. In that case, you will be saved from investing in buying the farmland.

But only those who have enough space in their compound should think of this option. This is the reason that people living in the village side easily start their poultry farming. They can do that from their small backyard or garden.

10. Buy Poultry Farming Equipment

The success of your poultry farm business will depend a lot on the quality of your equipment. With quality equipment put in place, you can make your birds eat and drink healthily.

While many types of equipment are available to poultry farmers, you can at least get the basic equipment to start with. Ensure that your poultry farm has the right feeders, waterers, nests, ventilation systems, cages, coops, and perches.

You will also need to install brooders or heaters, a waste disposal system, lighting instruments, and an egg tray for your poultry farm business.

However, you do not have to equip your small poultry farm business with the entire range of equipment. Many of them are sophisticated and costly.

A wise move will be to first install only the elementary equipment that is just essential for keeping your chickens healthy. Then, as your business expands, you can have a loan to buy costly equipment.

11. Buy Chicks of Good Breeds

You should buy some chicks to start your poultry farm business. Have a good stock of chicks. Make sure that you buy quality chicks from dependable breeders. This is important because if the chicks are diseased or suffer from malnutrition.

But your farm should have the brooder ready before buying and stocking the chicks. Do not stock too many chicks and keep their number below 500 for their better management.

12. Know How To Feed The Chicks

Another key consideration in setting up your poultry farm business is knowing how to feed the chicks properly. Know that most of your production expenditure will be on buying your poultry feed.

Nearly 70% of your product cost will comprise of your cost of poultry feed. You can even produce your poultry feed using the ingredients that you buy from the market.

It would be good if you learn how to prepare feeds. But till you learn the technique, buy bird feeds from the market for your poultry farm business.

Make sure that you are well versed in preparing the poultry feed in the right way. It should be a balanced mix of great nutritional value.

Any lack of proper feed will result in the chicken producing fewer eggs. Such chickens also are prone to various diseases due to nutrient deficiency.

For instance, chickens have diseases like dermatitis, paralysis, chicken rackets, and liver syndrome. These diseases occur due to vitamin deficiency in the feed.

Chicken of one to seven weeks should have a feed with 2900 kgs of calories while adults 2800 kgs of calories.

The moisture content of the ingredients like maize and Azolla should never be above 10-11% as it may lead to fungus building. So, buy feed for your poultry farm business only from a trusted company.

13. Set A Poultry Health Management Plan

One of the reasons for a possible loss of the poultry business is the lack of a health management plan. It could result in a high mortality rate of poultry birds.

You should be aware of those common poultry diseases that can cause a severe loss of poultry farm business. Therefore, put an effective poultry health management plan for your poultry farm.

The plan must include necessities such as clean drinking water, maintaining proper hygiene.

Also, your light management plan for the poultry farm must be perfect. Chickens need proper lighting of the place where you have put them.

They need 16 hours of light. Yellow, red, and orange light is considered the best for the broiler breeds for 24 hours.

Consult a lighting expert to make the right arrangements before buying chickens to start your poultry farm business.

14. Treat Sick Birds Urgently

You must inspect your poultry birds regularly so that you can ensure to spot a sick bird early. Otherwise, that disease spreads rapidly between the chickens. Look for any unusual behavior or appearance early to keep your poultry farm business free of risks.

If you find one or a few of them sick with pest infection or illness, treat them immediately before it is too late. Call a vet for further diagnosis of the disease and put the treatment plan in place right away. That is the way to conduct your poultry farm business safely.

15. Vaccinate Broiler Rearing

If any contagious disease spreads fast amongst the poultry birds, it will ruin your poultry farm business. There is no effective treatment for poultry diseases yet.

Therefore, vaccination is vital to keeping the birds away from any potential harm from the fast-spreading of disease.

Know that there are different types of vaccines available to poultry farmers. But bacterial, mycoplasma, and viral vaccines are generally in use.

You must have some knowledge of the vaccines meant for poultry birds.

So, meet your vet doctor and vaccinate your farm birds to keep your poultry farm business from any potential harm from diseases.

16. Comply With Poultry Farms Regulations

Find out what are the rules and regulations regarding poultry farming in your area. You must abide by those legalities so that your poultry farm business runs smoothly without any legal issues.

Approach your local government agencies to get detailed legal information and check every box before starting your poultry farm.

That is particularly so if your farm is in Europe or the UK, where you have to comply with strict farm laws.

If you are a US citizen, then to run your business, think of applying to form an LLC which has many benefits for the startups.

17. Spread A Word For Your Farm

You need to meet many people daily. Tell them about your plans to start your own poultry business. Start by talking to your friends and neighbors.

Visit events related to the poultry farm business and try to make friends with as many people as you can. You may meet some of your potential clients.

Make all of them aware of your farming plans and take their advice. Let them know about your latest poultry farming techniques. That will win their trust in your poultry farm business.

The best way to make everyone hear about your upcoming poultry farm business is to spread the word on social media. Use Twitter and Facebook to your advantage in this regard.

All you need to do is to tweet something interesting consistently. That will evoke a response from people and your followers. At the same time, elaborate on your farming techniques, etc. on

Facebook with images. That will ensure the daily engagement of people with your business.

poultry business card

When you contact people and clients, present your business card to them. This is a professional way to introduce your poultry farm business.

The business card design must include your contact details like your phone number, fax number, and website address.

They will keep your card and many of them will contact you whenever they need your poultry products. They will remember your poultry business whenever they have a requirement.

18. Hire Professionals

Many aspects of poultry farming are such that they should be handled only by experienced people who know the nuances very well.

So, hire only professionals who have experience working with a poultry farm business. But farming is not labor-intensive if you can involve technology.

Hire Professionals

However, you will also need an administrative officer or manager to keep a close eye on your day-to-day affairs of the business. Hire a manager who can double as your accountant also to save cost on staffing.

So, hire experienced professionals who can build and execute your poultry farm business plan carefully.

19. Put Your Business On The Web

Most of your potential clients search and shop poultry products online. If your clients are looking for a chicken poultry farm around a town, they will first use search engines to locate such a poultry farm business.

If your farm is not on the web, you are missing a plethora of business opportunities. Therefore, make it a point to have a dedicated website for your poultry business.

poultry farm website

When users visit your website to find out more about your poultry farm business, it should make a positive impact on them by its elements of colors, typeface, images, and relevant information. Create a website design that is easily navigational, loadable, and user-friendly.

Your website should stand out

However, just an ordinary website will not do well for your poultry farm business. The website should give a positive impression of your business. Make sure that the site pages have the right images of your business and location.

People will have a glance at your home page or landing page to quickly find out how you stand out in your industry. So, create your web pages to make them stand out from your competitors’ websites.

Your About page is perhaps the most crucial one as it will provide information about your poultry farm business. So, design it with utmost care.

Another important thing to note here is that your poultry farm business website pages must be quickly loadable. If interested clients click on the site and it takes time to load, you will lose a potential customer. So, create a website that opens with one click immediately.

Give Relevant and Updated Information

Your website must have the updated information on your poultry niche. That will help in building trust in your business. So, post your blogs consistently to educate people on different aspects of the poultry farm business. With such content, people see you as an authority in your field.

Recommended Reading:

20. Market Your Farm Products

When starting your poultry business, one of the significant things to keep in mind is the aspect of marketing. Without having a marketing plan, it is hard to achieve your poultry farm business goals.

To market your products, make sure that you have properly analyzed the demand and supply situation for your products in your niche market. Know the target consumer of your poultry company also to pinpoint consumer profile.

At the initial stage of the poultry farm business, you should sell your product in a nearby market. Most chicken farmers do so to shorten their travel time and reduce costs.

Also, when you consistently go to the same market to sell your farm products, it helps to build trust and a loyal customer base.

You should adopt cheaper means of reaching your consumers. For example, create and distribute flyers which are one of the cheapest means of marketing your poultry products to the masses.

A creative flyer design will immediately draw the recipients’ attention, and many of them will think of buying your farm products.

flyer design

Your poultry farm business can thrive if you take the right steps from the beginning. Pick the right poultry sector that you are interested in, choose the type of birds you want to rear, find a perfect location for your farm, get sufficient funds, hire a manager and staff, and market your products. 

So, these are the major aspects you must pay heed to while planning to start your poultry farm business. You should carefully move forward by assessing every possible risk involved so that you can make a great start. Do not commit to anything without first thinking it over and planning it well.

A poultry farm business is surely profitable as the demand never diminishes. But you need to first find out the right poultry niche after analyzing the market around. Then, choose the type of bird you want to raise on your farm.

Decide on the right farm location, consider financial aspects, and try to spread the word for your business. Also, have a nice farm logo so that people can identify your farm.

Get Your Farm Logo Design

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business plan for poultry farm


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