How To Write A Business Plan (2023 Guide)

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Updated: Aug 20, 2022, 2:21am


Table of Contents
Brainstorm an executive summary, create a company description, brainstorm your business goals, describe your services or products, conduct market research, create financial plans, bottom line, frequently asked questions.
Every business starts with a vision, which is distilled and communicated through a business plan. In addition to your high-level hopes and dreams, a strong business plan outlines short-term and long-term goals, budget and whatever else you might need to get started. In this guide, we’ll walk you through how to write a business plan that you can stick to and help guide your operations as you get started.
Drafting the Summary
An executive summary is an extremely important first step in your business. You have to be able to put the basic facts of your business in an elevator pitch-style sentence to grab investors’ attention and keep their interest. This should communicate your business’s name, what the products or services you’re selling are and what marketplace you’re entering.
Ask for Help
When drafting the executive summary, you should have a few different options. Enlist a few thought partners to review your executive summary possibilities to determine which one is best.
After you have the executive summary in place, you can work on the company description, which contains more specific information. In the description, you’ll need to include your business’s registered name , your business address and any key employees involved in the business.
The business description should also include the structure of your business, such as sole proprietorship , limited liability company (LLC) , partnership or corporation. This is the time to specify how much of an ownership stake everyone has in the company. Finally, include a section that outlines the history of the company and how it has evolved over time.
Wherever you are on the business journey, you return to your goals and assess where you are in meeting your in-progress targets and setting new goals to work toward.
Numbers-based Goals
Goals can cover a variety of sections of your business. Financial and profit goals are a given for when you’re establishing your business, but there are other goals to take into account as well with regard to brand awareness and growth. For example, you might want to hit a certain number of followers across social channels or raise your engagement rates.
Another goal could be to attract new investors or find grants if you’re a nonprofit business. If you’re looking to grow, you’ll want to set revenue targets to make that happen as well.
Intangible Goals
Goals unrelated to traceable numbers are important as well. These can include seeing your business’s advertisement reach the general public or receiving a terrific client review. These goals are important for the direction you take your business and the direction you want it to go in the future.
The business plan should have a section that explains the services or products that you’re offering. This is the part where you can also describe how they fit in the current market or are providing something necessary or entirely new. If you have any patents or trademarks, this is where you can include those too.
If you have any visual aids, they should be included here as well. This would also be a good place to include pricing strategy and explain your materials.
This is the part of the business plan where you can explain your expertise and different approach in greater depth. Show how what you’re offering is vital to the market and fills an important gap.
You can also situate your business in your industry and compare it to other ones and how you have a competitive advantage in the marketplace.
Other than financial goals, you want to have a budget and set your planned weekly, monthly and annual spending. There are several different costs to consider, such as operational costs.
Business Operations Costs
Rent for your business is the first big cost to factor into your budget. If your business is remote, the cost that replaces rent will be the software that maintains your virtual operations.
Marketing and sales costs should be next on your list. Devoting money to making sure people know about your business is as important as making sure it functions.
Other Costs
Although you can’t anticipate disasters, there are likely to be unanticipated costs that come up at some point in your business’s existence. It’s important to factor these possible costs into your financial plans so you’re not caught totally unaware.
Business plans are important for businesses of all sizes so that you can define where your business is and where you want it to go. Growing your business requires a vision, and giving yourself a roadmap in the form of a business plan will set you up for success.
How do I write a simple business plan?
When you’re working on a business plan, make sure you have as much information as possible so that you can simplify it to the most relevant information. A simple business plan still needs all of the parts included in this article, but you can be very clear and direct.
What are some common mistakes in a business plan?
The most common mistakes in a business plan are common writing issues like grammar errors or misspellings. It’s important to be clear in your sentence structure and proofread your business plan before sending it to any investors or partners.
What basic items should be included in a business plan?
When writing out a business plan, you want to make sure that you cover everything related to your concept for the business, an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.
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How to Write a Business Plan, Step by Step

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1. Write an executive summary
2. describe your company, 3. state your business goals, 4. describe your products and services, 5. do your market research, 6. outline your marketing and sales plan, 7. perform a business financial analysis, 8. make financial projections, 9. add additional information to an appendix, business plan tips and resources.
A business plan is a document that outlines your business’s financial goals and explains how you’ll achieve them. A strong, detailed plan will provide a road map for the business’s next three to five years, and you can share it with potential investors, lenders or other important partners.
Here’s a step-by-step guide to writing your business plan.
» Need help writing? Learn about the best business plan software .
This is the first page of your business plan. Think of it as your elevator pitch. It should include a mission statement, a brief description of the products or services offered, and a broad summary of your financial growth plans.
Though the executive summary is the first thing your investors will read, it can be easier to write it last. That way, you can highlight information you’ve identified while writing other sections that go into more detail.
» MORE: How to write an executive summary in 6 steps
Next up is your company description, which should contain information like:
Your business’s registered name.
Address of your business location .
Names of key people in the business. Make sure to highlight unique skills or technical expertise among members of your team.
Your company description should also define your business structure — such as a sole proprietorship, partnership or corporation — and include the percent ownership that each owner has and the extent of each owner’s involvement in the company.
Lastly, it should cover the history of your company and the nature of your business now. This prepares the reader to learn about your goals in the next section.
» MORE: How to write a company overview for a business plan
The third part of a business plan is an objective statement. This section spells out exactly what you’d like to accomplish, both in the near term and over the long term.
If you’re looking for a business loan or outside investment, you can use this section to explain why you have a clear need for the funds, how the financing will help your business grow, and how you plan to achieve your growth targets. The key is to provide a clear explanation of the opportunity presented and how the loan or investment will grow your company.
For example, if your business is launching a second product line, you might explain how the loan will help your company launch the new product and how much you think sales will increase over the next three years as a result.
In this section, go into detail about the products or services you offer or plan to offer.
You should include the following:
An explanation of how your product or service works.
The pricing model for your product or service.
The typical customers you serve.
Your supply chain and order fulfillment strategy.
Your sales strategy.
Your distribution strategy.
You can also discuss current or pending trademarks and patents associated with your product or service.
Lenders and investors will want to know what sets your product apart from your competition. In your market analysis section , explain who your competitors are. Discuss what they do well, and point out what you can do better. If you’re serving a different or underserved market, explain that.
Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.
» MORE: R e a d our complete guide to small business marketing
If you’re a startup, you may not have much information on your business financials yet. However, if you’re an existing business, you’ll want to include income or profit-and-loss statements, a balance sheet that lists your assets and debts, and a cash flow statement that shows how cash comes into and goes out of the company.
You may also include metrics such as:
Net profit margin: the percentage of revenue you keep as net income.
Current ratio: the measurement of your liquidity and ability to repay debts.
Accounts receivable turnover ratio: a measurement of how frequently you collect on receivables per year.
This is a great place to include charts and graphs that make it easy for those reading your plan to understand the financial health of your business.
» NerdWallet’s picks for setting up your business finances:
The best business checking accounts .
The best business credit cards .
The best accounting software .
This is a critical part of your business plan if you’re seeking financing or investors. It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.
Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.
Accuracy is key, so carefully analyze your past financial statements before giving projections. Your goals may be aggressive, but they should also be realistic.
List any supporting information or additional materials that you couldn’t fit in elsewhere, such as resumes of key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts and personal and business credit history. If the appendix is long, you may want to consider adding a table of contents at the beginning of this section.
Here are some tips to help your business plan stand out:
Avoid over-optimism: If you’re applying for a business loan at a local bank, the loan officer likely knows your market pretty well. Providing unreasonable sales estimates can hurt your chances of loan approval.
Proofread: Spelling, punctuation and grammatical errors can jump off the page and turn off lenders and prospective investors, taking their mind off your business and putting it on the mistakes you made. If writing and editing aren't your strong suit, you may want to hire a professional business plan writer, copy editor or proofreader.
Use free resources: SCORE is a nonprofit association that offers a large network of volunteer business mentors and experts who can help you write or edit your business plan. You can search for a mentor or find a local SCORE chapter for more guidance.
The U.S. Small Business Administration’s Small Business Development Centers , which provide free business consulting and help with business plan development, can also be a resource.
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Assistance for small businesses.
The COVID-19 public health crisis and resulting economic crisis have created a variety of challenges for small, micro, and solo businesses in communities across the country. The Treasury Department is providing critical assistance to small businesses across the country, facilitating the urgent deployment of capital and support to help these organizations not just persevere, but recover on solid footing.
Small Business Tax Credit Programs
The American Rescue Plan extends a number of critical tax benefits, particularly the Employee Retention Credit and Paid Leave Credit, to small businesses.
Emergency Capital Investment Program
The Emergency Capital Investment Programs support the efforts of low- and moderate-income community financial institutions
Paycheck Protection Program
The Paycheck Protection Program is providing small businesses with the resources they need to maintain their payroll, hire back employees who may have been laid off, and cover applicable overhead.
Business Plan Help for the Overwhelmed Small Business Owner
Resources, guides and templates for entrepreneurs writing a business plan.
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Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for popular small business websites.
If you are a small business owner who is struggling to write a business plan, help is here.
Planning is one of the most important, yet often underestimated, parts of starting a business. In fact, many businesses fail from lack of research, goals and a thorough plan.
The business planning process requires a lot of time, work, and effort, though. It can be overwhelming for many small business owners.
This guide will explain why a business plan is a must-have, provide a shortcut to the business planning process, help you collect important background information, and get you started with a working business plan outline.
Do You Really Need a Business Plan?
Do you really need to spend time and effort developing a business plan? Should you even bother? The answer is: Yes, you need a plan. But, no, you may not need a 10-page, structured, traditional business plan.
In almost every case, having a business plan of some sort will help your small business succeed. A business plan gives you direction, helps you qualify your ideas and clarifies the path you intend to take your business. This article will explain some of the most important reasons you should slow down and create a plan to guide your small business journey.
A Quick and Easy Business Planning Exercise
Okay, you're on board and ready to write a business plan. The good news: You're on the right track. The bad news: This is where you may start to feel stressed, overwhelmed and completely out of your league. Take a deep breath.
This business plan shortcut is the perfect place to start. The exercise asks you a series of questions about your business, your goals, and your future plans. Once you write down your answers, you will have a short, streamlined business plan. You will be able to use it as-is to get started with your business, or it can be a starting point for a more in-depth business plan.
What's Your Mission?
One of the questions asked in the simple business planning exercise above is: What is your mission? Your mission statement can guide your company from startup to established business, and keep you on track to reach your business goals. A mission statement is a great way to stay grounded and focused.
This article outlines three important elements of an effective mission statement. It will help you clarify why you're starting your business and your overall goals.
Developing a Unique Selling Proposition
Another important part of the simple business plan exercise is your unique selling proposition (USP). You will use your USP throughout all of your future marketing activities, but it's also a useful tool in planning your business from the very beginning.
A USP basically outlines how your business, product or service is different from your competition's. This may sound simple, but it can be difficult to identify. When you've created an effective USP, it can become an integral part of a successful business. This step-by-step exercise will help you write a USP for your business.
Using SMART Goals
A big part of your business planning process is identifying where you are right now, where you hope to be, and how you plan to get there. When you are outlining your objectives in your simple business plan, it will help you to think in terms of SMART goals. That is goals that are specific, measurable, attainable, relevant and time-based.
This overview of SMART goals will help you make sure your business objectives are realistic and provide an effective tool for focusing your action plan later on in the planning process.
Pulling Together Your Business Plan Financials
The money part is often the part of business planning that causes the most stress. It can be very challenging to realistically forecast what kind of capital your business will need, how much it will cost to keep it running, and what the potential revenue will be.
To start, review this overview of business plan financials. It provides a clear explanation of an income statement, balance sheet, and cash flow projection. This is a great primer to get you started, especially if you are overwhelmed by your business plan financials.
Once you're comfortable with the basics, you can dig a little deeper into sales forecasting to explore what you should be researching in the industry and in your market in order to make sound forecasts.
A Complete Business Plan Outline for Traditional Business Plans
You may have started with the simple business plan exercise and decided you were ready to add more meat to your business plan. Or, perhaps you are jumping right to the traditional business plan because you need it for investors, a grant application or to solicit some other type of support. This is where you want to go next if you're ready to develop a traditional business plan, ready for external eyes.
This business plan outline walks you through each standard section of a business plan, in the order, they typically appear. It provides an overview of what should be included in each section and includes examples and tips for writing each section of your business plan effectively.
Are you still overwhelmed?
I hope not! But if you do feel like you're getting overwhelmed again, take a step back.
Whenever you hit a bump in the business planning process, go back to the basics and take it one step at a time. Try not to worry about the end result as much as each individual part as you're working on it. With this mindset, you will have a working business plan that you are ready to execute before you know it.
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You've been dreaming of starting your own business. You've started with some concrete steps, and you're ready to put your proposal together. But how do you start, and how do you know when you have the right information?
How to get it done
Create a business plan with templates in Word:

Start with a template
Download these templates from the Office Templates site to create your plan:
Fill in your Business plan .
Analyze your market with the Business market analysis template .
Detail your financials in a Financial plan .
Divide up the work and track deliverables with this Business plan checklist .
Wrap up with this Business startup checklist .
Need a little help?
Learn how to:
Start a document from a template .
Apply themes to change your plan's look.
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18 Best Sample Business Plans & Examples to Help You Write Your Own

Published: December 01, 2022
Reading sample business plans is essential when you’re writing your own. As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and ensures your venture is sustainable for the long term.

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But what does a business plan look like? And how do you write one that is viable and convincing? Let's review the ideal business plan formal, then take a look at business plan samples you can use to inspire your own.
Business Plan Format
Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a market.
Business plans guide you along the rocky journey of growing a company. Referencing one will keep you on the path toward success. And if your business plan is compelling enough, it can also convince investors to give you funding.
With so much at stake, you might be wondering, "Where do I start? How should I format this?"
Typically, a business plan is a document that will detail how a company will achieve its goals.
Free Business Plan Template
Fill out the form to get your free template..
Most business plans include the following sections:
1. Executive Summary
The executive summary is arguably the most important section of the entire business plan. Essentially, it's the overview or introduction, written in a way to grab readers' attention and guide them through the rest of the business plan (which may be dozens or hundreds of pages long).
Most executive summaries include:
- Mission statement
- Company history and leadership
- Competitive advantage overview
- Financial projections
- Company goals
However, many of these topics will be covered in more detail later on in the business plan, so keep the executive summary clear and brief, including only the most important take-aways.
If you’re planning to start or expand a small business, preparing a business plan is still very crucial. The plan should include all the major factors of your business. You can check out this small business pdf to get an idea of how to create one for your business.

- What demographics will most likely need/buy your product or service?
- What are the psychographics of this audience? (Desires, triggering events, etc.)
- Why are your offerings valuable to them?
It can be helpful to build a buyer persona to get in the mindset of your ideal customers and be crystal clear on why you're targeting them.
5. Marketing Strategy
Here, you'll discuss how you'll acquire new customers with your marketing strategy. You might consider including information on:
- The brand positioning vision and how you'll cultivate it
- The goal targets you aim to achieve
- The metrics you'll use to measure success
- The channels and distribution tactics you'll use
It can help to already have a marketing plan built out to help you inform this component of your business plan.
6. Key Features and Benefits
At some point in your business plan, you'll review the key features and benefits of your products and/or services. Laying these out can give readers an idea of how you're positioning yourself in the market and the messaging you're likely to use . It can even help them gain better insight into your business model.
7. Pricing and Revenue
This is where you'll discuss your cost structure and various revenue streams. Your pricing strategy must be solid enough to turn a profit while staying competitive in the industry. For this reason, you might outline:
- The specific pricing breakdowns per product or service
- Why your pricing is higher or lower than your competition's
- (If higher) Why customers would be willing to pay more
- (If lower) How you're able to offer your products or services at a lower cost
- When you expect to break even, what margins do you expect, etc?
8. Financials
This section is particularly informative for investors and leadership teams to determine funding strategies, investment opportunities, etc. According to Forbes , you'll want to include three main things:
- Profit/Loss Statement - This answers the question of whether your business is currently profitable.
- Cash Flow Statement - This details exactly how much cash is incoming and outgoing to provide insight into how much cash a business has on hand.
- Balance Sheet - This outlines assets, liabilities, and equity, which gives insight into how much a business is worth.
While some business plans might include more or less information, these are the key details you'll want to include.
Keep in mind that each of these sections will be formatted differently. Some may be in paragraph format, while others will be in charts.
Sample Business Plan Templates
Now that you know what's included and how to format a business plan, let's review some templates.
1. HubSpot's One-Page Business Plan
Download a free, editable one-page business plan template..
The business plan linked above was created here at HubSpot and is perfect for businesses of any size — no matter how many strategies we still have to develop.
Fields such as Company Description, Required Funding, and Implementation Timeline gives this one-page business plan a framework for how to build your brand and what tasks to keep track of as you grow. Then, as the business matures, you can expand on your original business plan with a new iteration of the above document.
Why We Like It
This one-page business plan is a fantastic choice for the new business owner who doesn’t have the time or resources to draft a full-blown business plan. It includes all the essential sections in an accessible, bullet-point-friendly format. That way, you can get the broad strokes down before honing in on the details.
2. HubSpot's Downloadable Business Plan Template

One of the major business expenses is marketing. How you handle your marketing reflects your company’s revenue. We included this business plan to show you how you can ensure your marketing team is aligned with your overall business plan to get results. The plan also shows you how to track even the smallest metrics of your campaigns, like ROI and payback periods instead of just focusing on big metrics like gross and revenue.
Fintech startup, LiveFlow, allows users to sync real-time data from its accounting services, payment platforms, and banks into custom reports. This eliminates the task of pulling reports together manually, saving teams time and helping automate workflows.
When it came to including marketing strategy into its business plan, LiveFlow created a separate marketing profit and loss statement (P&L) to track how well the company was doing with its marketing initiatives. This is a great approach, allowing businesses to focus on where their marketing dollars are making the most impact.
“Using this framework over a traditional marketing plan will help you set a profitable marketing strategy taking things like CAC, LTV, Payback period, and P&L into consideration,” explains LiveFlow co-founder, Lasse Kalkar .
Having this information handy will enable you to build out your business plan’s marketing section with confidence. LiveFlow has shared the template here . You can test it for yourself.
2. Lula Body

This fictional business plan for an art supply store includes everything one might need in a business plan: an executive summary, a company summary, a list of services, a market analysis summary, and more. Due to its comprehensiveness, it’s an excellent example to follow if you’re opening a brick-and-mortar store and need to get external funding to start your business .
One of its most notable sections is its market analysis summary, which includes an overview of the population growth in the business’ target geographical area, as well as a breakdown of the types of potential customers they expect to welcome at the store. This sort of granular insight is essential for understanding and communicating your business’s growth potential. Plus, it lays a strong foundation for creating relevant and useful buyer personas .
It’s essential to keep this information up-to-date as your market and target buyer changes. For that reason, you should carry out market research as often as possible to ensure that you’re targeting the correct audience and sharing accurate information with your investors.
6. Curriculum Companion Suites (CSS)

If you’re looking for a SaaS business plan example, look no further than this business plan for a fictional educational software company called Curriculum Companion Suites. Like the business plan for the NALB Creative Center, it includes plenty of information for prospective investors and other key stakeholders in the business.
One of the most notable features of this business plan is the executive summary, which includes an overview of the product, market, and mission. The first two are essential for software companies because the product offering is so often at the forefront of the company’s strategy. Without that information being immediately available to investors and executives, then you risk writing an unfocused business plan.
It’s also essential to front-load your company’s mission if it explains your “Why?” In other words, why do you do what you do, and why should stakeholders care? This is an important section to include if you feel that your mission will drive interest in the business and its offerings.
7. Culina Sample Business Plan

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How to Write a Business Plan in 2023: The Ultimate Guide for Every Entrepreneur
Are you starting a new business or trying to get a loan for your existing venture? If so, you’re going to need to know how to write a business plan. Business plans give entrepreneurs the opportunity to formally analyze and define every aspect of their business idea .
In this post, you’ll learn how to put together a business plan and find the best resources to help you along the way.

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What is a Business Plan?
A business plan is a formal document that outlines your business’s goals and how you will achieve those goals. Entrepreneurs who start out with business plans are 16 percent more likely to build successful companies , according to the Harvard Business Review. Developing a business plan ensures sustainable success, guiding you as you grow your business, legitimizing your venture, and helping you secure funding (among countless other benefits).
What Are the Main Purposes of a Business Plan?
Most financial institutions and service providers require you to submit a detailed business plan to obtain funding for your business. Online businesses will likely have a low overhead to start, so they may not need funding and therefore may not feel the need to write a business plan. That said, writing a business plan is still a good idea as it can help you secure a drastic increase limit on your credit card as your business grows or open a business account. This varies per bank.
If you’re growing your business, use it to help you raise expansion capital, create a growth strategy, find opportunities, and mitigate risks.Palo Alto software found that companies who make business plans are twice as likely to secure funding . .
If you’re just starting your business, making a business plan can help you identify your strengths and weaknesses, communicate your vision to others, and develop accurate forecasts.

How to Make a Business Plan: The Prerequisites
Here are the prerequisites to creating a solid business plan:
- Establish goals
- Understand your audience
- Determine your business plan format
- Get to writing!
Establish Goals
There are two key questions to ask here:
- What are you hoping to accomplish with your business?
- What are you hoping to accomplish with your business plan?
Approaching your business plan through that lens will help you focus on the end goal throughout the writing process. These also provide metrics to measure success against.
Before writing your business plan, gather the content and data needed to inform what goes in it. This includes researching your market and industry – spanning everything from customer research to legalities you’ll need to consider. It’s a lot easier to start with the information already in front of you instead of researching each section individually as you go.
Turn to guides, samples, and small business plan templates to help. Many countries have an official administration or service dedicated to providing information, resources, and tools to help entrepreneurs and store owners plan, launch, manage, and grow their businesses.
The following will take you to online business plan guides and templates for specific countries.
- United States Small Business Administration (SBA) – The “write your business plan page” includes traditional and lean startup business plan formats, three downloadable sample business plans, a template, and a step-by-step build a business plan tool.
- Australian Government – The “business plan template” page includes a downloadable template, guide, and business plan creation app.
- UK Government Business and Self-Employed – The “write a business plan” page includes links to a downloadable business plan template and resources from trusted UK businesses. .
- Canada Business Network – The “writing your business plan” page includes a detailed guide to writing your business plan and links to business plan templates from Canadian business development organizations and banks.
These business resource sites also offer a wealth of valuable information for entrepreneurs including local and regional regulations, structuring, tax obligations, funding programs, market research data, and much more. Visit the sites above or do the following Google searches to find official local business resources in your area:
- your country government business services
- your state/province government business services
- your city government business services
Some Chamber of Commerce websites offer resources for business owners, including business plan guides and templates. Check your local chapter to see if they have any.
Banks that offer business funding also often have a resource section for entrepreneurs. Do a Google search to find banks that offer business funding as well as business plan advice to see the business plans that get funding. If your bank doesn’t offer any advice, search for the largest banks in your area:
- business plan guide bank name
- business plan samples bank name
- business plan template bank name
If you’re looking for more sample business plans, Bplans has over 500 free business plan samples organized by business type as well as a business plan template. Their collection includes 116 business plans for retail and online stores. Shopify also offers a sample business plan intended to help small business owners and aspiring entrepreneurs identify functional areas of a business they may not have considered.

Understand Your Audience
Because business plans serve different purposes, you’re not always presenting it to the same audience. It’s important to understand who’s going to be reading your business plan, what you’re trying to convince them to do, and what hesitations they might have.
That way, you can adapt your business plan accordingly. As such, your audience also determines which type of business plan format you use. Which brings us to our next point…
Which Business Plan Format Should You Use?
The United States Small Business Administration (SBA) presents two business plan formats:
- The traditional business plan format is for entrepreneurs who want to create a detailed plan for themselves or for business funding.
- The lean startup business plan format, on the other hand, is for business owners that want to create a condensed, single-page business plan.
If the business plan is just for you and internal folks, draft a lean startup business plan or a customized version of the traditional business plan with only the sections you need. If you need it for business funding or other official purposes, choose the formal business plan and thoroughly complete the required sections while paying extra attention to financial projections.
If your business operates outside the U.S., clarify the preferred format with your bank.
How to Create a Business Plan: Questions to Ask Yourself
As you write a business plan, take time to not only analyze your business idea, but yourself as well. Ask the following questions to help you analyze your business idea along the way:
- Why do I want to start or expand my business?
- Do my goals (personal and professional) and values align with my business idea?
- What income do I need to generate for myself?
- What education, experience, and skills do I bring to my business?

How to Write a Business Plan Step by Step
According to the business plan template created by SCORE, Deluxe, and the SBA , a traditional business plan encompasses the following sections.
- Executive summary
- Company description
- Products & services
- Market analysis
- Marketing & sales
- Management & organization
- Funding request
- Financial projections
- SWOT analysis
Since not everyone is aware of the key details to include in each section, we’ve listed information you can copy to fill in your business plan outline. Here’s how to build a business plan step by step.
Executive Summary
The Executive Summary is the first part of your business plan, so this is where you need to hook readers in. Every business plan starts this way — even a simple business plan template should kick off with the Executive Summary. Summarize your entire business plan in a single page, highlighting details about your business that will excite potential investors and lenders.
Explain what your business has to offer, your target market , what separates you from the competition, a little bit about yourself and the core people behind your business, and realistic projections about your business’ success.
While this is the first section of your business plan, write it after you’ve completed the rest of your business plan. It’s a lot easier because you can pull from the sections you’ve already written, and it’s easier to identify the best parts of your business plan to include on the first page.
Company Description
In the Company Description, share 411 about your business. Include basic details like:
- Legal structure (sole proprietor, partnership, corporation, etc.)
- Business and tax ID numbers
- When the business started
- Ownership information
- Number of employees
Your mission statement , philosophy and values, vision, short- and long-term goals, and milestones along with a brief overview of your industry, market, outlook, and competitors should also be in the Company Description.
Pro tip: These are the details you’ll use each time you create a business profile, whether that's on social media, business directories, or other networks. Keep your information consistent to reduce confusion and instill more confidence in potential customers.
Products & Services
The Products & Services section details what you plan to sell to customers. For a dropshipping business , this section should explain which trending products you’re going to sell, the pain points your products solve for customers, how you’ll price your products compared to your competitors, expected profit margin, and production and delivery details.
Remember to include any unique selling points for specific products or product groupings, such as low overhead, exclusive agreements with vendors, the ability to obtain products that are in short supply / high demand based on your connections, personalized customer service, or other advantages.
For dropshipping businesses selling hundreds or even thousands of products, detail the main categories of products and the number of products you plan to offer within each category. By doing this, it’s easier to visualize your business offerings as a whole to determine if you need more products in one category to fully flesh out your online store.
Market Analysis
The Market Analysis section of your business plan allows you to share the research you have done to learn about your target audience — the potential buyers of your products. People requesting a business plan will want to know that you have a solid understanding of your industry, the competitive landscape, who’s most likely to become your customers. It’s important to demonstrate that there’s a large enough market for your product to make it profitable and/or to make a strong return on investment .
To complete the Market Analysis component of your business plan, check out the following resources for industry, market, and local economic research:
- U.S. Embassy websites in most countries have a business section with information for people who want to sell abroad. Business sections include a basic “getting started” guide, links to economic and data reports, trade events, and additional useful business links for a particular region.
- IBISWorld is a provider of free and paid industry research and procurement research reports for the United States , United Kingdom , Australia , and New Zealand .
- Statista offers free and paid statistics and studies from over 18,000 sources including industry reports, country reports, market studies, outlook reports, and consumer market reports.
Use these websites and others to learn about the projected growth of your industry and your potential profitability. You can also use social media tools like Facebook Audience Insights to estimate the size of your target market on the largest social network
Another way to research your market and products is through Google Trends . This free tool will allow you to see how often people search for the products your business offers over time. Be sure to explain how your business plans to capitalize on increasing and decreasing search trends accordingly.
Marketing & Sales
Knowing your target market is half the battle. In the Marketing & Sales section, share how you plan to reach and sell products to your target market. Outline the marketing and advertising strategies you intend to use to market your product to potential customers – search marketing , social media marketing , email marketing , and influencer marketing methods .
If you’re unsure how to market your business’ products, analyze your competitors for some inspiration. Discovering your competition’s marketing tactics will help you customize your own strategy for building a customer base and ultimately taking your business to the next level.
Do a Google search for your competitor’s business name to find the websites, social accounts, and content they’ve created to market their products. Look at the ways your competitor uses each online entity to drive new customers to their website and product pages.
Then come up with a plan to convert a similar audience with your marketing and advertising messages. For dropshipping businesses, conversions will typically take place on your website as people purchase your products and/or by phone if you take orders over the phone.
Management & Organization
In the Management & Organization piece of your business plan, describe the structure of your business. In terms of legal structure and incorporation, most businesses are classified as sole proprietorships (one owner), partnerships (two or more owners), corporations, or S corporations.
Draft a condensed resume for each of the key members of your business. If you’re a solopreneur , include how your past education and work experience will help you run each aspect of your business. If you have one or more partner(s) and employee(s), include their relevant education and experience as well.
Think of this as a great way to evaluate the strengths of each individual running your business. When self-evaluating, you’ll be able to identify the aspects of your business that’ll be easier to manage and which ones to delegate to freelancers, contractors, employees, and third-party services. This also makes it easier to find the best way to utilize their strengths for business growth.
Funding Request
Chances are, you don’t have a funding request for a startup dropshipping business since the appeal to dropshipping is the low upfront investment . If you’re looking for a loan, however, this would be the section where you outline the dollar amount you need, what you plan to invest in, and how you see the return on your investment.
Another way to use this section is to analyze the investment you have or plan to make when starting or growing your business. This should include everything from the computer you use to run your website to the monthly fee for business services.
Financial Projections
In Financial Projections, share your projected revenue and expenses for the first or next five years of your business. The idea here is to demonstrate that the revenue you’re anticipating will easily lead to a return on any investment, whether from your personal finances or a capital lending service.

If you’re looking for funding, you’ll need to go into detail with projected income statements, balance sheets, cash flow statements, and capital expenditure budgets. If you aren’t looking for funding, it won’t hurt to create these types of financial projections so you can realistically plan for the future of your business.
The Appendix of your business plan includes any supplemental documents needed throughout the sections of your business plan. These may include, but are not limited to:
- Credit histories
- Product brochures
- Legal forms
- Supplier contracts
If you’re submitting your business plan for funding, contact the lender to see what documentation they want included with your funding request.
SWOT Analysis
In addition to the above sections, some business plans also include a SWOT Analysis. This is a one-page summary of your business’s strengths, weaknesses, opportunities, and threats. The strengths and weaknesses you include will be internal, whereas opportunities and threats you include will be external.
Depending on the revelations of this section, you may or may not want to make a SWOT analysis when submitting your business plan formally unless it is requested.

Summary: How to Create a Business Plan
As you can see, creating a business plan for your dropshipping business is a great way to validate your business idea , discover your business’s strengths and weaknesses, and make a blueprint for your business's future.
In summary, here are the sections you will need to write for your business plan, step by step:
- SWOT analysis (Optional)
If you haven’t already, take the time to create a business plan to launch or grow your business in 2023!
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How to Write a Business Plan for a Small Business
Last Updated: November 1, 2022 References Approved
This article was co-authored by Helena Ronis . Helena Ronis is Co-founder and CEO of AllFactors, a unified web analytics software to drive company's marketing and business growth. She has worked in product and marketing in the tech industry for over 8 years, and studied Digital Marketing & Analytics at the MIT Sloan School of Management Executive Program. There are 13 references cited in this article, which can be found at the bottom of the page. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 37 testimonials and 91% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 1,004,032 times.

Preparing To Write Your Business Plan

- The mini plan. This is a shorter plan (likely 10 pages or less), and is useful for determining potential interest in your business, further exploring a concept, or starting point to a full plan. This is a great starting point. [2] X Research source
- The working plan. This can be considered the full version of the miniplan, and its main purpose is to outline, without emphasis on appearance, precisely how to build and operate the business. This is the plan that the business owner would refer to regularly as the business moves towards its objectives. [3] X Research source
- The presentation plan. The presentation plan is meant for individuals other than those owning and operating the business. This could include potential investors or bankers. It is essentially the working plan, but with an emphasis on sleek, marketable presentation, and proper business language and terminology. Whereas the working plan is made for reference by the owner, the presentation needs to be written with investors, bankers, and the public in mind. [4] X Research source

- The business concept is the first broad element of a business plan. The focus here is on the description of your business, its market, its products, and its organizational structure and management.
- The market analysis is the second major element of a business plan. Your business will operate within a particular marketplace, and it is important to understand customer demographics, preferences, needs, buying behavior, as well as the competition.
- The financial analysis is the third component of the business plan. If your business is new, this will include projected cash flows, capital expenditures, and the balance sheet. It will also include forecasts as to when the business will break-even.

- The above sections are the broad components of the business plan. These sections in turn break down into the following seven sections, which we will, in order, focus on writing next: Company description, market analysis, organization structure and management, products and services, marketing and sales, and request for funding. [6] X Research source
Writing Your Business Plan

- While the first section is technically known as the "Executive Summary" (which gives an official overview of your business), it is typically written last since all the information from the business plan is required to create it.

- For example, if your business is a small coffee shop, your description may read something like, "Joe's coffee shop is a small, downtown-based establishment focused on serving premium brewed coffee and fresh baking in a relaxed, contemporary environment. Joe's coffee is located one block from the local University, and aims to provide a comfortable environment for students, professors, and downtown employees to study, socialize, or simply relax between classes or meetings. By focusing on excellent ambiance, close location, premium products, and superb customer service, Joe's coffee will differentiate itself from its peers."

- Include information about your target market. You should be able to answer questions like, who is your target market? What are their needs and preferences? How old are they, and where are they located?
- Make sure to include a competitive analysis that provides research and information on immediate competitors. List your main competitors strengths and weaknesses and the potential impact on your business. This section is extremely important, as it outlines how your business will gain market share by capitalizing on competitor's weaknesses.

- Talk about your team's expertise and how decisions will be made. If the owners and managers and have extensive backgrounds in the industry or a track record of success, highlight it.
- If you have an organizational chart, include it.

- Address any questions about your product's life cycle. Do you currently have or anticipate developing a prototype, or filing for a patent or copyright? Note all planned activities.
- For example, if you are writing a plan for a coffee shop, you would include a detailed menu that would outline all your products. Before writing the menu, you would include a short summary indicating why your particular menu sets your business apart from others. You may state, for example, "Our coffee shop will provide five different types of beverages, including coffee, teas, smoothies, soda's, and hot chocolates. Our wide variety will be a key competitive advantage as we can provide a diversity of product offerings that our main competitors are currently not offering".

- Be clear in defining your sales strategy. Will you use sales representatives, billboard advertising, pamphlet distribution, social media marketing, or all of the above?

- Gather financial statements to support your funding request. To accurately complete this step, in some cases it might be necessary to hire an accountant, lawyer, or other professional. [14] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source
- Financial statements should include all historical (if you are an existing business) or projected financial data, including forecast statements, balance sheets, cash-flow statements, profit and loss statements, and expenditure budgets. For one full year, provide monthly and quarterly statements. Each year after that, yearly statements. These documents will be placed in the Appendix Section of your business plan.
- Include projected cash flows for at least 6 years or until stable growth rates are achieved and if possible, a valuation calculation based on discounted cash flows.

- Existing businesses should include historical information about the company. When was the business first conceptualized? What are some notable growth benchmarks?
- Start-ups will focus more on industry analysis and their funding goal. Mention the company's corporate structure, its funding requirement, and if you will provide equity to investors.
- Existing businesses and start-ups should highlight any major achievements, contracts, current or potential clients and summarize future plans.
Finalizing Your Business Plan

- This should include financial statements, credit reports, business licenses or permits, legal documents and contracts (to demonstrate to investors that revenue forecasts are secured by concrete business relationships), and bios/resumes for key personnel.
- Elaborate risk factors. There should be a section clearly outlining the risk factors affecting your venture and your mitigation plans. This also indicates to the reader how well prepared you are for contingencies.

- Rework or completely rewrite content to ensure it works from the perspective of the reader. This is especially true if you are creating a "presentation plan".
- Read your document aloud. This allows you to detect if any sentences do not flow together well, and it also makes any grammatical mistakes more obvious.
- Make a copy and give it to a trusted friend or colleague to proofread and provide feedback. You can go online and print a Non-Disclosure Agreement (NDA) for them to sign to help protect your business idea.

- Your cover page should include: The words "Business Plan" centered in large bold font, along with your company name, company logo, and contact information. Simplicity is key.
Help Writing a Business Plan

Expert Q&A

- In addition to this guide, you can follow along with the SBA's Create A Business Plan [18] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source for more in-depth step-by-step instructions. ⧼thumbs_response⧽ Helpful 1 Not Helpful 0
- Useful small business resources are available through city and state government agencies. Check with your local Chamber of Commerce, or visit the Small Business Administration (SBA) website at: www.sba.gov. ⧼thumbs_response⧽ Helpful 0 Not Helpful 0

You Might Also Like

- ↑ Helena Ronis. Business Advisor. Expert Interview. 23 January 2019.
- ↑ http://www.entrepreneur.com/article/38290#sec2
- ↑ https://www.indeed.com/career-advice/career-development/parts-to-a-business-plan
- ↑ https://www.cdfifund.gov/sites/cdfi/files/documents/business-plan-outline.pdf
- ↑ https://www.sba.gov/content/company-description
- ↑ https://openstax.org/books/entrepreneurship/pages/11-4-the-business-plan
- ↑ https://www.business.qld.gov.au/running-business/marketing-sales/marketing/strategy-planning/writing-strategy-plan
- ↑ https://www.sba.gov/content/funding-request
- ↑ https://www.sba.gov/content/financial-projections
- ↑ https://www.entrepreneur.com/starting-a-business/first-steps-writing-the-executive-summary-of-your-business/241071
- ↑ https://www.sba.gov/content/appendix
- ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
- ↑ Create A Business Plan
About This Article

To write a business plan for a small business, start by writing an executive summary that briefly outlines your business. Follow that with a company description that explains your business in more detail. You'll also want to include sections on your target customers, how your business will be structured, and what products or services you will offer. Finally, conclude your business plan with a section on your marketing strategy and also a funding request for potential investors. For help writing each section of your business plan, read the article! Did this summary help you? Yes No
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H&R Block launches one of the first services to help small businesses navigate CARES Act stimulus relief options
May 07, 2020

Recovery Action Plan service includes phone consultation with an H&R Block small business expert, providing tailored guidance and personalized plan
Many small businesses are struggling with how to recover from the COVID-19 crisis, and H&R Block believes they should have a trusted place to turn for assistance. That is why H&R Block (NYSE: HRB) is introducing a Recovery Action Plan consulting service to help small businesses navigate the CARES Act stimulus options, including loan programs and tax credits.
The Recovery Action Plan service* includes up to an hour-long one-on-one phone consultation for $99 with an H&R Block small business expert to discuss various relief options, eligibility requirements, and potential actions. After the session, the small business owner will receive a customized action plan outlining the CARES Act options for their business and the immediate next steps they can take.
“We hear from small business owners every day asking for help understanding the CARES Act stimulus relief programs,” said Jeff Jones, H&R Block, President and CEO. “Because they shouldn’t have to go it alone, we developed the Recovery Action Plan service, using our human advantage – our network of highly trained tax professionals –-to help small businesses recover and thrive despite the financial impact of the pandemic. This is an important part of our community impact initiative to Make Every Block Better by supporting communities and small businesses across the country.”
The Recovery Action Plan service will help small business owners understand which stimulus loan programs they may be eligible for, how much they might be able to borrow, and, where applicable, the guidelines for the loan to be forgiven. H&R Block experts will also help small business owners determine their eligibility for applicable tax credits and conduct a free Second Look® review of the small business’s prior three years of tax returns to ensure they received all the credits and deductions they are entitled to. As an added benefit, small business owners who use this service will receive $25 off their 2019 tax prep fees if they have not yet filed.
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Small business owners can visit hrblock.com/smallbusiness to get started by scheduling their phone consultation with an H&R Block small business expert.
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About H&R Block
H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation , financial services and small business solutions . The company is disrupting the tax industry by providing consumers price transparency and with digital platforms such as Tax Pro Go SM . H&R Block believes the best solutions blend digital capabilities with human expertise and care. For more information, get H&R Block News online and follow @HRBlockNews .
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If you are applying for Qualified Health Plan coverage, you may enroll online, by phone, or with an enrollment assistor on or before January 31, 2021.
NY State of Health has opened a time-limited exceptional circumstances Special Enrollment Period for other individuals and families to enroll in a Qualified Health Plan due to the ongoing public health emergency caused by the COVID-19. Once you complete your online application, please call Customer Service at 1-855-355-5777.
Small Business Trends
$353 million in ssbci funds going to small businesses in 4 states.

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‘Historic Investment’ in Small Businesses
The Secretary of the Treasury, Janet L. Yellen, added: “This is an historic investment in entrepreneurship, small business growth, and innovation through the American Rescue Plan that will help reduce barriers to capital access for traditionally underserved communities. These SSBCI funds will promote equitable economic growth across the country.”
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3 Big Retirement Mistakes Small Business Owners Make
by David Chang, ChFC®, CLU® | Published on March 4, 2023
Image source: Getty Images
Two out of five small business owners have this problem -- do you?
- One of the most common mistakes small business owners make is not planning for their retirement early enough.
- Business owners have additional liability with their business, and research shows close to 40% of entrepreneurs have an average insurance gap of nearly $1.4 million.
- Just like business advisors can help you grow your business, experienced financial and tax advisors can help you better prepare for retirement.
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Retirement planning is an important step for any small business owner. It can be easy to make costly mistakes, but with the right plan in place, you can secure a comfortable retirement. Small businesses are the backbone of our economy, accounting for 62% of net new job creation since 1995. Small businesses created 12.7 million net new jobs, while large businesses created 7.9 million in the past 25 years.
While many small business owners focus on building their business, they often neglect their personal finances. Here are three of the biggest retirement mistakes that small business owners make and how to avoid them.
1. Not planning for retirement
As a small business owner, one of the first things you did was create a business plan . This plan helps you run, manage, and grow your business. Just like your business needs a plan, your retirement needs one, too! Many entrepreneurs are so focused on growing their businesses that they forget about their own financial future.
As such, it's important to start planning for retirement as soon as possible, even if you're just starting up your business. This will help ensure that you have enough money saved up by the time you retire. As a small business owner, you have certain retirement benefits that you can take advantage of. Two retirement-savings options for small business owners are a Simplified Employee Pension (SEP) or a solo 401(k) plan (Roth or regular).
Contributions for both plans are tax-deductible and grow tax deferred until you withdraw the money. If you opt for the solo Roth 401(k) plan, your contributions are taxed, but your withdrawals are not. The advantage you get as a small business owner is that for a SEP and a solo 401(k), you can contribute 25% of your net self-employment earnings with a maximum limit of $66,000 for 2023.
2. Not having enough life insurance
Small business owners are often unprepared for retirement simply because they haven't planned for it. One of the most critical mistakes made is not having enough life insurance . Many times, small business owners try to juggle expenses from both their business and family lives, leaving the important purchase of life insurance forgotten. Small business owners also have an extra liability from their businesses. Unfortunately, close to two out of five (38%) of small business owners do not have enough life insurance to protect their business. The average life insurance gap for a small business is $1.38 million.
Having enough life insurance ensures a family's financial security continues after the death of a beloved small business owner, who may have been the primary breadwinner for their household. It also makes sure that in case of an untimely death, any dependents will continue to be provided for and that any debts incurred by the small business are paid properly. In addition, if you have business partners, key-life insurance can help smooth out the transition of ownership in the event of disability or critical illness. Having sufficient life insurance is essential to ensure peace of mind and provide financial stability in retirement.
3. Assuming you don't need help
Another mistake many small business owners make is assuming they don't need help when it comes to retirement planning. When you need help with business marketing , accounting, HR, or logistics, it makes sense to hire specialists and experts to help. The same goes for your finances.
There are a lot of different components involved in managing your finances during retirement, including investments and taxes. Having someone knowledgeable helping you can save you both time and money in the long run and ensure that all your bases are covered when it comes to your retirement savings plan. This includes creating an exit strategy for your business as well.
Retirement planning is essential for any small business owner who wants to have a comfortable lifestyle once they decide to step away from their business. While it can be easy to make costly mistakes along the way, understanding these common pitfalls can help you avoid them in the future and set yourself up for success during retirement. With careful planning and professional assistance, you can ensure that all of your hard work pays off.
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Our Research Expert

David S. Chang, ChFC®, CLU® is an award-winning entrepreneur and financial planner with over two decades of experience in the personal finance space. He is a graduate of West Point and a Lieutenant Colonel in the Army National Guard. He has an MBA from the UCLA Anderson School of Management.
We're firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers. The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.

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The American Rescue Plan extends a number of critical tax benefits, particularly the Employee Retention Credit and Paid Leave Credit, to small businesses. Emergency Capital Investment Program The Emergency Capital Investment Programs support the efforts of low- and moderate-income community financial institutions Paycheck Protection Program
The answer is: Yes, you need a plan. But, no, you may not need a 10-page, structured, traditional business plan. In almost every case, having a business plan of some sort will help your small business succeed. A business plan gives you direction, helps you qualify your ideas and clarifies the path you intend to take your business.
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The four most important business plan sections for a basic business plan are: Executive summary; Marketing plan; Key management bios; Financial plan; Now, let's look at each of these key business plan sections in detail. 1. Executive summary. This is one of the shortest components of a business plan, but the one you should spend the most time ...
How to Write a Business Plan Step by Step Writing a strong business plan requires research and attention to detail for each section. Below, you'll find a 10-step guide to researching and defining each element in the plan. Step 1: Executive Summary The executive summary will always be the first section of your business plan.
Follow the 10 steps from the Small Business Administration (SBA) to starting a business. You'll learn about writing a business plan, determining the legal structure of your business, and more. Avoid common mistakes and get advice from experienced small business owners who want to help. Local SBA partner organizations offer free access to ...
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Preparing To Write Your Business Plan. 1. Determine the type of business plan you will use. While all business plans share the common objective of describing a businesses purpose and structure, analyzing the marketplace, and creating cash flow projections, the types of plans differ. There are three major kinds.
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The U.S. Department of the Treasury recently announced the approval of four additional state plans under the State Small Business Credit Initiative (SSBCI) in President Biden's American Rescue Plan. The funding will total up to $353.4 million, which brings the total of Treasury-approved state and territory plans to over $7 billion in SSBCI ...
A small business financial plan is an outline of the financial status of your business, including income statements, balance sheets, and cash flow information. A financial plan can help guide a small business toward sustainable growth. Financial plans can aid in business goal setting and metrics tracking, as well as provide proof of profitable ...
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The advantage you get as a small business owner is that for a SEP and a solo 401 (k), you can contribute 25% of your net self-employment earnings with a maximum limit of $66,000 for 2023. 2. Not ...
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