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laundry services business plan pdf

Laundry Shop Business Plan: Complete Guide

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laundry shop business

👇 Check all our resources on laundry shops 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it’s important to get all the details right.

An executive summary is simply a summary of your business plan, highlighting all the important sections and the funding ask.

Why you need a business plan for a laundry shop

The only reason you would want a business plan is to get a clear roadmap when executing your business strategies from start to finish. This is important when considering a business as competitive as a laundromat, where a lack of attention to minor detail could have a massive impact on the revenue potential. Ideally, your business plan should help you achieve one of the following objectives;

How to write an executive summary for a laundry shop

The structure of any executive summary is always the same, same goes for laundry shops.

Business Overview

What’s your business name? What is your business model? Do you operate a dry cleaning or a laundromat? This section should contain the answers to all these questions and more.

Note that entrepreneurs have 2 business models to choose from when starting a laundry shop. You may want to purchase a franchise or instead open an independent shop. This needs to be crystal clear from the outset in this section.

Other important elements to consider here include the services you plan to offer, the location of your shop and the legal structure of your company.

Market analysis

In this section, you should summarise the market research you would have conducted as part of your business plan. Indeed, conducting a proper market analysis will give you an accurate estimation of the total number of customers that may visit your shop every month.

For example, do you have a clear picture of the exact number of laundry shops in your area? If you are launching a laundry shop within a busy neighborhood, then what’s the competition like?

Other important elements that will come up at this point include the region’s demography and the demand for laundry services, ultimately determining your pricing strategy. 

Management & People

Expand here on the management team and their experience in the industry. Also, make sure you have a clear organizational structure with the different teams and their reporting lines.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

There’s no better way to conclude the executive summary than by laying out the objective of your business plan: to raise funding from investors, banks or to obtain a grant.

Therefore, answer the following questions here: What loan/investment/grant are you seeking? How much do you need? How long will this last?

laundry services business plan pdf

2. Laundry Shop Business Overview

A business overview is exactly what it sounds like: a description of your company and what it offers to your target customers. For a laundry shop, the focus will be on your specific services, how every product is priced, and who your target market is.

Here are the different sub-sections you should cover here:

As part of the business overview section, describe the history of your laundry shop, covering your interest and reason for starting the business today. Explaining the rationale and the “why you” to investors goes a long way.

For example, if your analysis showed that most laundry shops in the region welcome customers to come in for their cleaning services, you could offer pickup and delivery services instead, to stand out from the crowd.

Business Model

The business model answers specific questions about your laundry shop. For instance, will you purchase an already established franchise or start from scratch? Also, are you opening an independent store or opting for a partnership?  

Laundry Services and Products 

There’s no limit to the number of services and products you can offer at your laundry shop. However, you need a clear strategy to truly stand out from the crowd and target the desired market base. Most importantly, you need to show the potential investors why they should trust your business model and nothing else. 

A standard laundry shop in the US will almost certainly focus on washing, drying, and folding services. However, you can take it a notch higher by offering additional services like dry cleaning, ironing, and stain treatment. Be clear if you cater to a specific target market like colleges, toddlers (diaper services), restaurants, animal shelters, inns, or hospitals. 

laundry services business plan pdf

Pricing Strategy

What’s a fair price for laundry services? Such questions are best answered after assessing your target audience and other important details related to the laundry shop business. Of course, you don’t have to go overboard when setting your prices for a new start-up. 

On average, laundry services cost about $2.00 per load in most US states. So, this could be a good starting point as you continue to explore the market to determine the most reasonable prices for your audience. 

Generally, the cost of laundry services depend on the location and quality of services. While most laundry services that allow clients to drop off their laundry for cleaning charge by weight, some will help customers pick the desired services from the menu.

Target Audience

For a laundry shop business, it’s important to find out if the local area even needs your services in the first place. And even after identifying an obvious market gap, you will want to dig deeper to find out what the customers will appreciate most about your business and why they need laundry services. 

Knowing your target market not only helps you attract and retain new clients but also shows the lenders the viability of your business model. 

laundry services business plan pdf

Legal Structure

The legal structure is the last element you may want to include in your laundry shop’s business overview section. Most laundry shops in the US are operating as a limited liability company (LLC). 

But as you may already know, the legal structure is never a one-size-fits-all affair. So choose a structure that matches your needs between a corporation or a partnership.

laundry services business plan pdf

Download the Laundry shop financial model

3. Laundry Shop Market Analysis

A proper market analysis is another very important section in your laundry shop business plan, helping you showcase your wealth of knowledge about the market. And that’s exactly what many investors will want to see. 

For a laundry business, setting up your shop in a busy location with lots of apartments might be a goldmine, helping you reach out to a large audience in little to no time. Unless you want to spend a couple of hours on the road traveling to offer your pick and delivery services, you will want your laundry shop to be as close to the target market as possible. 

Laundry Shop Market Trends

As part of a comprehensive market analysis, ensure you understand the market trends before jumping on the laundry shop train. An overview of the current market size and a prediction of the future growth opportunities should help you make clear business decisions. 

How big is the laundry industry in the US?

It’s always good to present a few numbers for the US market. For example, you could use the US market size of $10 billion in 2020, expected to grow by 4% annually from 2021 to 2028.

laundry services business plan pdf

How big is the laundry industry in your area?

However, there are good chances you will want to be as specific as possible by restricting your analysis where you plan to operate instead. Indeed, whilst the US market for laundry facilities might be growing overall for certain reasons, it might not be the case at all in your area.

This can be as easy as listing all the different laundry shops (laundromats, online on-demand delivery / pickup laundry, dry cleaners) in your area.

How fast is the laundry industry growing in your city?

Now let’s look at growth.

Here, you can use the number of laundry shops in your city. For example, assuming there were 20 shops in your city in 2020 and 24 in 2022, we can assume your market is growing at +10% per year.

Laundry Shop Competitor Analysis

A healthy competition puts you on your toes, ensuring you work hard to improve your services and never stay in your comfort zone. However, competition only makes sense if you are smart enough to understand your competitors’ biggest deficiencies.

After finding out the number of laundry shops in the area, some of your biggest competitors in the field, and the services they offer, you will want to go a step higher to evaluate other vital elements. 

For example, you may want to know how much your competitors charge for the same laundry services, the average number of employees and their salaries, and the estimated number of customers they serve every month. The data you obtain from such analyses should help you make smart decisions, fully motivated to meet your clients’ expectations. 

Laundry Shop Customer Analysis

Now that you know the market trends and the level of competition, who exactly are you selling to? This is more or less the same as the target audience, and everything still hinges on the nature of the individuals you intend to serve. 

You can deduce this information from the competitive analysis, taking note of the need for laundry services in the area and the region’s demographic pattern. Find out if the local community appreciates online booking because that will force you to design a reliable website with a user-friendly booking section. 

laundry services business plan pdf

4. Sales & Marketing Strategy

The sales and marketing strategy section of your business plan should include information on how you will attract new customers to your laundry shop.

Keep it simple by answering specific questions about your business. For example, what marketing channels are best suited to your target audience? How will you know that your marketing strategy is working? What’s the estimated marketing budget? And do you plan to include incentives like bonuses and offers to attract new clients within the first few days/weeks of operation? 

Laundry Shop Marketing Channels

You will never run out of options when it comes to the marketing channels for a laundry shop business. The only question is whether the chosen strategy suits your target market.

Ideally, the chosen marketing channel should be creatively designed to deliver results while helping you outshine some of your biggest competitors in the field. And there are numerous options, including;

What Are Your Unique Selling Points (USP)?

A unique selling point explains how you stand out from the competition. This section includes a specific feature that customers can only find in your business and should be communicated concisely. 

Your USPs separate your business from competitors, and help customers make a decision between one laundry shop and another.

Of course, a unique selling point varies from one company to another, but some of the key factors that should guide your decision include;

5. Management & Organizational Structure

The 5th section of your laundry shop business plan should be about people. It should include 2 main elements:

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of laundromats would need more detail vs. an independent laundromat.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

laundry services business plan pdf

Organizational structure for a laundry shop

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

laundry services business plan pdf

6. Laundry Shop Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your laundry shop is an attractive investment.

There should be 3 sections to your financial plan section:

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a laundry shop, startup costs are all the expenses you incur before you open the space to your customers.

These expenses typically are:

The total startup costs depend on a number of factors, such as the type of business model (laundromat vs. dry cleaning), the quality of the building (whether there is a lot or remodeling to do or not), the number and quality of the machines, etc.

As an example, it costs on average $151,000 to $490,000 to start a laundromat with 15 front-loaders and 10 dryers. For more information on how much it costs to open and run a laundry shop, read our complete guide here .

Laundry Shop 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your laundry shop business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs. For more information, read our complete guide here .

laundry services business plan pdf

7. Funding Ask

This is the last section of your laundry shop business plan. Now that we have explained what your laundry shop is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

If you raise debt:

If you raise equity

Use of Funds

Any laundry shop business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in buying the real estate? Or will it cover mostly the cost for the acquisition of the machines?

Those are very important financial questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our laundry shop financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

StartupBiz Global

Starting A Laundry Business Plan (PDF)

Laundry Business Plan

Setting up a laundry services business is a very profitable venture. Most people work long hours and do not have time to do certain chores such as laundry thus, setting up this kind of business is lucrative. As the middle class grows together with their disposable income, the demand for dry cleaning services and laundry services will continue increasing in the coming years. As many countries continue to develop with the urban population increasing, the demand for convenient services such as dry cleaners and laundromats will continue to rise. Nowadays, both spouses work and there are a few stay at homes parents and many people pay someone to do their home chores such as laundry or make use of laundromats. This article will outline how to set up a laundry services business as well as the laundry services business plan – PDF, Word and Excel.

If you want to set up a successful laundry business there are some important factors you need to consider. First you need to decide on the type of laundry services you need to offer, your target market and your location. The type of laundromat you set up will be based on the amount of capital you are willing to invest in the business.  It is also crucial to research the market as well as the industry before you set up your business and have a good business plan for laundry services.

Location & Premises

The location and premises of your laundry business is essential because the success or failure of your business depends on it. Therefore, when choosing a location for your laundry services business consider where your target market is, the amount of road and foot traffic, as well as how accessible your facilities will be. Consider setting up your laundry services at a popular shopping centre, a mall, or somewhere close to your target market. It is also important to consider how the surrounding area will affect your business. You do not want to set up your business in a saturated place where there are a lot of similar services. Also consider the size of your premises and make sure that they are large enough for your machines, dryers and can accommodate your customers without them crowding. Parking space is also essential when considering your premises. Your customers should not have hard time when it comes to parking space if they are to come to your laundromat. Your laundromat business plan should include the costs of purchasing or leasing the premises.

Permits/Licenses, Insurance & Business Bank Account

Permits or licenses.

Normally, a laundry business must have an operating or shop license. This is usually given by your respective local municipal authorities. In some cases this might not be necessary, especially if you are operating say, from your home. Business or company registration is necessary, especially if you want to be taken seriously. Proper registration will also make it easier to get bigger clients and to source funding if need be.

Insurance & Business Bank Account

Under normal circumstances you will be dealing with machinery. This implies that anything can go wrong any time. To prepare yourself for such scenarios you must insure your laundry business. After all, you will be dealing with people’s clothes. Insurance helps you to not bleed financially if unfortunate incidents occur. Open a business bank account to take note of, trace, and generally manage your laundry business finances. You would not want to be personally liable when things go south.

Machinery & Equipment For Laundry Services Business

For any business to run successfully it needs the right machinery & equipment. It is important to invest in quality washing machines, and dryers for example. If you are the kind of laundry service company that will travel to pick up and drop off laundry you will need to purchase a vehicle as well. Ensure that your business plan has a list of all the machines, equipment, detergents needed by your laundromat business. The kind of services you choose to provide will determine the kind of equipment and detergents you will need. The costs of purchasing the machines & equipment should be included in your laundry business plan.

Products And Services

You should have a clear picture of the kind of products and services you plan on offering. These products and services will be depend on your target market. Some of the popular services offered by other laundry service companies include washing,  drying, and dry cleaning of regular clothes , beddings, blankets, carpets and curtains to name a few. There are other laundromats that have complimentary services such as shoe repairs in addition to their laundry services plus there are others that also offer garment mending. It may be profitable to offer other complimentary services in addition to the regular laundry services. However, make sure that your services are profitable and are required by your target market. You can pick up and deliver laundry, provide a self-service laundromat, or offer dry cleaning services. Whatever services you decide to provide, your laundry services business plan should clearly outline them.

Competitive Analysis

Do market research to figure out where the market gaps are. This is because it would be ideal to find a location that is underserved or not served at all. If your intended target market has other laundry businesses close by then study them. The quest is to find out how you can differentiate your laundry business. Differentiators start off with choice of location, types of services, prices, and add-ons, amongst others. Learn from the competitor laundry businesses and capitalize on their shortcomings.

Staff & Management

Your staff members have a direct effect on how successful your laundromat business will be. As such, it is important to hire people that are experienced in this kind of business and who also love doing their jobs. You will need to hire cleaners, laundry attendants, and finance & operations staff who will assist you in running your business. The number of people you hire will depend on the size of your operations as well as the services you intend on offering. Make sure that your workers know how to safely use detergents, cleaning chemicals, laundry machinery and handle delicate materials. Laundry equipment and cleaning chemicals can be dangerous thus it is important to hire experienced staff.

It is important to set up procedures and processes to make your operations efficient and simple. Ensure that your laundry attendants know how different fabrics are treated, washed, and dried. Handling people’s clothes and other belongings needs special care if you want to run a successful laundry services business. Also adhering to industry safety regulations is crucial if you want your  business to be successful. Your laundromat business plan should have a clear description on who you will hire, your operational procedures as well as the salaries and  operational costs of your business.

Some of the day to day activities of a laundry services business include;

The market for laundry services is very large. With an increasing population and more people entering the workforce very few people have time to do their laundry. Students, working parents and other professionals have very busy lifestyles with limited time on their hands. As such, the demand for laundry services is very high. The demand for laundry services in institutions such as prisons, schools, universities, and hospitals is high. Many of these organisations would rather outsource their laundry needs than buy expensive washing machines and dryers. Not everyone can afford a washing machine so setting up a laundromat close to apartments or flats to serve individuals can also be profitable.

Given the increase in the number of working professionals, the need for laundry services is likely going to go up in the coming years thus, setting up a laundry services business is profitable. Before you venture in any kind of business developing a business plan is essential. That way you can determine whether your business idea is feasible or not. With a a good laundry business plan, you can outline the risks associated with your business, ways to minimise them, your operational and financial plan.

Keys To Profitability

Strive to score regular and bulk clients.

The laundry business is a game of numbers. The more clothing items you push, the more the revenue. The best way to easily achieve that is by getting regular and bulk clients. These are clients who normally need laundry done almost daily and in large quantities. Examples of such clients are health facilities, academic facilities, or hospitality facilities. Common examples of such are hospitals, schools, and hotels. Retainer arrangements with them would be great.

Provide Unbeatable Convenience

There are many ways you can do this. A good example is to offer cheap (or even free) pick-up and deliveries. The driving element in people wanting to get their laundry done is convenience. Often time clients have to walk in and drop their laundry. Then they come back later to get their clothes. Most people honestly do not enjoy or have time for that. You can step in to offer convenience by offering to do pick-ups and deliveries later on. You can charge a small almost negligible fee or you can offer these as free services. This is a good example of how you can score more clients. Ensuring the shortest possible turnaround is another way to provide convenience. This also means you must even strive to have a service where clients walk-in and wait for their clothes.

Quality Services Are The Master Key

People expect their clothes to be properly cleaned or washed. A sure way of retaining your customers is by making sure you produce quality every time. Your laundry business must be synonymous with guaranteed quality. Customers might not even be bothered if you are pricey. So long you insist on and ensure consistent quality, customer experiences will be top notch. Not only does that build customer loyalty but it generates word of mouth marketing. A quality-oriented laundry business promotes customer loyalty and drives customer acquisitions.

The laundry business wields vast business prospects in many areas around the world. There are still many places where laundry businesses are non-existent or sparsely available. Those are good indicators of why you should start the laundry business.

Pre-Written Laundry Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the laundry services business, we encourage you to purchase our well-researched and comprehensive laundry services business plan. We introduced the business plans after discovering that many were venturing into the laundry business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global laundry business plan will make it easier for you to launch and run your laundry services business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a laundry business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the laundry business.

Uses of the Laundry Business Plan (PDF, Word And Excel)

The laundry business plan can be used for many purposes including:

Contents of the Laundry Services Business Plan (PDF, Word And Excel)

The business plan for laundry includes, but not limited to:

The laundry services business plan package consists of 4 files

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Laundry Services Business Plan (PDF)

laundry business plan pdf

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Get the Laundry Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

laundry services business proposal

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your laundry services business! Check out our collection of business plans  , and more business ideas .

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Home » Business Plans » B2C Sector

How to Write a Laundry Service Business Plan [Sample Template]

Are you about starting a laundry & dry cleaning business ? If YES, here is a complete sample laundromat business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a laundromat business (coin laundry/self service). We also took it further by analyzing and drafting a sample laundromat marketing plan template backed up by actionable guerrilla marketing ideas for laundry service businesses. So let’s proceed to the business planning section.

Why Start a Laundry Service Business?

Hygiene is one important thing that must not be practiced with less seriousness; as a matter of fact, it has to be a frequent practice. One must take it really seriously, so as to avert bad odor and sickness; it is for this reason that one must keep things really clean.

This is also the reason why people love to wash their clothes. However, there are times when one might not have the luxury of time to the laundry. That is where the Laundromat business comes in. This is one business that people all over the world are beginning to key into because of the level of profitability which it promises.

If you are thinking to start in this line of trade, then that is a good idea. Good news is that you can choose to start on a small or large scale. This all depends on the capital which you have got to start the business Below is a sample Laundromat business plan.

A Sample Laundry Service Business Plan Template

1. industry overview.

In the united states of America and in most developed countries of the world, self-service laundry business which is popularly called Laundromat in the United States is rapidly an essential part of the urban life. This is so because in this age and time, 24 hours seems not to be enough, especially for people that work in the corporate world or even those who run their own businesses.

As the name implies, a self-service laundry or coin wash / laundry or Laundromat is a laundry facility where people come in to personally wash and dry their clothes; technically, customers provide their own labor and still pay the price for making use of the laundry equipment made available.

Customers have the option of paying with coins which is the popular payment option and they can also pay via swipe cards that subtract the cost of the wash or dry or even via mobile money. Despite the fact that customers provide their own labor, some Laundromat owners still employ people to man or provide assistance to customers.

It is normal to find Laundromats where operators are employed to man the day to day operations, as well as provide value added services like; helping customers iron their clothes, starch their clothes, and fold their clothes et al.

Usually when Laundromat hire employees, the core responsibility assigned to them is to man the counter, give directions to customers, sell washing powder, sell laundry bags, provide change and watch over the washing machines and other equipment in the Laundromat to guide against theft of the machines or even customer’s clothes.

Although the laundry industry can be said to be a competitive trade, but it does not in any way stop entrepreneurs who are creative to still make headway in the trade. It is indeed a profitable industry especially when the business is well located. No doubt busy cities with growing population might just be highly suitable for Laundromat. There are loads of people that patronize Laundromats; and they include; busy corporate executives, students, and even senior citizens.

In the bid to stay afloat in the highly competitive Laundromat business, owners of Laundromats now go the extra mile to ensure that they make their facilities welcoming and conducive for customers. As a result, Laundromats now have coffee bars, snack bars, cigar lounge, video games, children’s playground and free Wi-Fi connection, amongst others.

Over and above, any aspiring entrepreneur can comfortably start his or her own Laundromat business by acquiring an existing Laundromat and then refurbish it to meet the expected standard, or start the business from the scratch by constructing a new one and then equip it with the needed equipment and accessories.

The average startup cost for a standard Laundromat business is around $250,000 to $500,000. When starting your own Laundromat business, ensure that you choose a location where you can easily attract the kind of people that patronize Laundromat services.

2. Executive Summary

Las Vegas City Laundromat is a registered Laundromat facility that was built to serve the people of Las Vegas- especially the busy corporate executives and students. Our Laundromat will be located in the heart of the city of Las Vegas which is less than 30 minute drive from McCarran International Airport in Las Vegas, and 10 minutes minute drive from Mandalay Bay Event Center.

We are strategically positioned in the world’s headquarter for casinos and games; a commercial center and we are set to services the whole of the community as well as visitors and travelers alike. Las Vegas City Laundromat is a standard Laundromat in a 6,000 square feet facility; we have one of the biggest Laundromats with the latest and easy to use washing machines and dryers.

Aside from welcoming customers to do their laundry chores at an affordable fee in our Laundromat, we have a conducive environment that will encourage them to always choose us as their number one choice. We have a coffee bar in our facility, we cigar lounge, we have children’s fun center and video games and snacks bar et al.

Our Laundromat will be open from 6 a.m. and close 10 p.m. from Mondays to Thursdays and will run a 24 hours service from Friday to Sunday. We decided to operate in this format because from our market survey and feasibility studies, we realized that customers usually do most of their laundry during weekends.

Las Vegas City Laundromat is a proud member of the Coin Laundry Association of America and we are well positioned to become one of the leading Laundromat facilities in the whole of Nevada. We will be providing our esteemed customers the right environment and equipment for them to comfortably do their laundry.

We will also provide additional services such as ironing, folding and packaging of clothes for our customers. Our attendants will always be available to change money, sell detergents and softeners et al. We are quite aware that in order to become the number one Laundromat in Nevada, we must continue to make our facility welcoming and relaxing and that is exactly what we will do.

We are open to the use of latest technology in the industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the leading Laundromats in Las Vegas, Nevada.

Las Vegas City Laundromat is owned and managed by Anthony Miller and family. The business will be financed by Mr. Miller and he will be actively involved in the day to day operation of the Laundromat. Mr. Anthony Miller has a B.Sc. in Business Administration and Management and he has well over 5 years of experience in the service industry.

3. Our Products and Services

Las Vegas City Laundromat is a standard Laundromat with state of the art facility specifically positioned to become the market leader in the industry. Our major purpose of starting this business is to provide a suitable and comfortable facility where people can easily do their laundries with little stress at an affordable fee.

Much more than providing a facility where people can do their laundries, we also offer complementary services; services that will get our customers hook to us. Bottom line is that we will go all the way to help our customers maximize their time when they patronize our Laundromat. These are the services and amenities that will be made available to our customers;

4. Our Mission and Vision Statement

Our Business Structure

Las Vegas City Laundromat is set to become one of the leading Laundromat businesses in the whole of Nevada, hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets.

We will not only hire attendants that will help supervise our Laundromat and attend to customers need when they patronize our services, but we will also hire employees that will manage our coffee café, cigar lounge, snacks bar, and our children’s play grounds et al. Las Vegas City Laundromat will employ customer centric and skilled people to occupy the following position;

Cigar Lounge Manager

Children’s Play Ground Manager

5. Job Roles and Responsibilities

Manager (Owner):

Marketing Officer (2)

Coffee Café and Snacks Bar Manager:

Accountant / Cashier:

Laundromat Attendants

Security Guards

6. SWOT Analysis

No doubt starting a Laundromat is indeed capital intensive, especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We are aware that it will require loads of cash to set up a standard Laundromat business in Las Vegas, which is why we decided to do all that is required to build a profitable business; we don’t intend to invest our hard earned money in a business that we know we are not truly cut out for.

One of the tools that is required to position us in building a successful Laundromat business is SWOT Analysis.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant who is based in Las Vegas, Nevada, to help us conduct SWOT analysis and draft a laundromat marketing plan for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Las Vegas City Laundromat, Las Vegas, Nevada;

Las Vegas City Laundromat is centrally located in a densely populated area in Las Vegas; our location is in fact one of our major strengths. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors do not offer. Our Laundromat facility is located inside a very big facility. We have the latest washing machines, dryers and equipment and our attendants are well groomed to handle various classes of customers.

The weakness of Las Vegas City Laundromat could be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

We are centrally located in one of the busiest areas in Las Vegas and we are open to all the available opportunities that the city has to offer. Our business concept has also positioned us to attract people who like doing their laundries and catching some fun at the same time. Las Vegas is one of the densely populated cities in the United States, and indeed the population translates to opportunities.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new Laundromat within the same location where Las Vegas City Laundromat is located.


The ability for business owners to continue to re – invent itself is key to the success of the business. In the laundry industry especially in the U.S., it is trendy to see laundry companies and Laundromats that add additional complementary services to their business offerings.

Once a Laundromat is conducive and relaxing, it sure attracts customers. This is the strategy that helps Laundromat attract customers. This is why Laundromats are now building kids’ fun centers, holding music concerts, karaoke, selling coffee, snacks, and tobacco and hiring attendants who are friendly and helpful.

As a matter of fact, loads of Laundromat owners now realize that they can increase business by providing a play area for children to play. It is encouraging for parents to bring their kids and get them hooked with fun in the playground under the care of a competent employee, whilst they do their laundries.

It is important to state that despite the fact that the trends mentioned above are favorable to Laundromat owners, this does not in any way suggest that the business is booming. The Laundromat industry is what experts describe as a “mature market.” Except for areas where that are highly populated; it is easier to find one or more laundry businesses/ Laundromats in same area in most cities in the U.S.

8. Our Target Market

Before choosing a location for our Laundromat business , we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings which is why we deiced to settle for Las Vegas.

Essentially, those who will benefit from our service offering are busy corporate executives, business owners, households, students and travelers / visitors. These are the category of people that we intend marketing our Laundromat business to;

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several laundry businesses scattered all over the city of Las Vegas, as a matter of fact, there are two or more laundry / Laundromats in same locations in some areas. This goes to show that there are stiffer competition in the industry.

Before launching our Laundromats, we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard Laundromat facility that offers additional complementary services that will definitely help us attract and retain customers.

Las Vegas City Laundromat can boast of having state of the art Laundromat facility with latest and easy to use laundry machines (washing machines, dryers, industrial irons et al). We specifically, we leased a big facility, so as to enable us achieve our aim of building a well – equipped children’s playground, coffee and snacks café, cigar lounge amongst others.


Las Vegas City Laundromats will generate income from the following service offerings;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Las Vegas.

We know that we are well positioned and we will definitely attract clients that will not only patronize our Laundromat but clients that will patronize our coffee care and snacks bar, and cigar lounge et al meaning that we will generate additional income from these sources. Below is the sales projection for Las Vegas City Laundromat, it is based on the location of our Laundromat and the type of services and products that we will be offering;

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Laundromat offering same additional services like us within 4.5 miles radius from our Laundromat facility.

The marketing strategy for Las Vegas City Laundromat is going to be driven basically by making available standard and safe Laundromat facility, excellent customer service and provision of complimentary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use washing machines, dryers and industrial irons et al. We are quite aware of how satisfied customers drive business growth especially businesses like Laundromat which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as coffee café, snacks bar, cigar lounge; children play ground, ironing, folding and packaging, pickup and home delivery, and sale of detergents, laundry bags and other useful laundry products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer; Part of the marketing and sales strategies that we will adopt are;

11. Publicity and Advertising Strategy

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At Las Vegas City Laundromat, will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our Laundromat business. Here are the platforms we intend leveraging on to promote and advertise Las Vegas City Laundromat;

12. Our Pricing Strategy

At Las Vegas City Laundromat, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Las Vegas.

Be that as it may, the management of Las Vegas City Laundromat have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (snacks, cup of coffee, cigar, detergents et al) will be same as what is obtainable in any part of the United States of America.

Basically, we have made provisions for our washing machines and dryers to accept coins , but that does not in any way restrict us from receiving payments from other options especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

We would need an estimate of $1 million to successfully launch our Laundromat business in Las Vegas Nevada. Please note that the startup cost is higher than the average startup cost for a Laundromat business simply because we intend adding coffee café, snacks bar, cigar lounge and children’s playground.

Generating Funding / Startup Capital for Las Vegas City Laundromat

Las Vegas City Laundromat is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for Las Vegas City Laundromat;

14. Sustainability and Expansion Strategy

Las Vegas City Laundromat is set to become the number Laundromat business in the whole of Nevada which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our Laundromat is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List / Milestone

More on B2C Sector

Free Laundry Business Plan PDF Download, Dry Cleaning Services Business Plan PDF

Laundry Services Business Plan PDF Download | Dry Cleaning Business Plan PDF

How to Start a Laundry Business - Free Laundry Business Plan PDF Download

Are you considering starting a Laundry Business? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Laundry Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate Printing Business. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of, a successful internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a consulting firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Laundry Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Laundry Business book for free (PDF version)

Management Skills Video: How to Become a Great Manager and Leader

Learn how to improve your leadership skills and become a better manager and leader. Here's how to be the boss people want to give 200 percent for. In the following video you'll discover 120 powerful tips and strategies to motivate and inspire your people to bring out the best in them.

For more insightful videos visit our Small Business and Management Skills YouTube Chanel .

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Laundry Business plan :

COMPANY NAME is a long-term enterprise that was established in Pullman, WA in 1976 as a sole-proprietorship company currently owned by OWNER’S NAME The company will provide dry cleaning, laundry, and garment alterations, offered with regular drive-through pick-up services. The company will has a production facility, but will still need a retail shop because of our pick-up and delivery service. However, we will need delivery vans, and customer service trained drivers. Customers can choose payment either at the time of each delivery, or by monthly credit card billing. At the end of each month the company will send statements to each contract customer, itemizing service fees and the charge for the service to their credit cards for payment. The business provides a new door-to-door dry cleaning, laundry and clothing alteration service in Pullman, WA and surrounding neighborhoods that will surely attract customer attention. Working customers may find this service is convenient for them and want to try it. If they are satisfied with the service quality they will likely become repeat customers. When the patronage happens continuously, they become loyal customers of the service. These customers will recommend COMPANY NAME to their friends and coworkers. As more and more customers use this service, COMPANY NAME image is enhanced and we will gain more and more market share. COMPANY NAME is seeking to attain grant funding in the amount of $250,000 in order to expand business operations, implement a larger advertising campaign and primarily to upgrade to green-technology equipment.  Sales forecast gradually increase over the year 2011. COMPANY NAME projects modest net profits the first year. The company's second and third year net profits are expected to grow substantially.

1.1 Objectives

In providing laundry and garment alteration services for customers in the Pullman, WA area, COMPANY NAME aims to:

1.2 Mission

COMPANY NAME will offer dry cleaning, laundry, and clothing alteration services with free home pickup and delivery. The company’s high quality and convenience will save time for working customers.

1.3 Keys to Success

COMPANY NAME is an enterprise established as a limited liability company in Pullman, WA.  The company provides dry cleaning, laundry, and garment alterations, offered with regular home pick-up and delivery services. However, COMPANY NAME will need delivery vans and customer service trained drivers.  Cleaning equipment will be leased with accompanying maintenance contracts. 

2.1 Company Ownership

The proposed legal form of business is a limited liability company, wholly owned by OWNER’S NAME.  The owner/founder is the director and handles the bookkeeping responsibilities.

2.2 Company History

COMPANY NAME has been a long-term community company that was established in Pullman, WA in 1976 as a sole-proprietorship company currently owned by OWNER’S NAME. The company will provide dry cleaning, laundry, and garment alterations, offered with regular drive-through pick-up services. The company will has a production facility, but will still need a retail shop because of our pick-up and delivery service. However, we will need delivery vans, and customer service trained drivers. Customers can choose payment either at the time of each delivery, or by monthly credit card billing. At the end of each month the company will send statements to each contract customer, itemizing service fees and the charge for the service to their credit cards for payment. The business provides a new door-to-door dry cleaning, laundry and clothing alteration service in Pullman, WA and surrounding neighborhoods that will surely attract customer attention. Working customers may find this service is convenient for them and want to try it. If they are satisfied with the service quality they will likely become repeat customers. When the patronage happens continuously, they become loyal customers of the service. These customers will recommend COMPANY NAME to their friends and coworkers. As more and more customers use this service, COMPANY NAME image is enhanced and we will gain more and more market share.

Table: Past Performance

3.0 Services

COMPANY NAME is going to provide the following services for customers with free home pick-up and delivery in the Pullman area:

Operations plan There are two ways for customers to take part in the service. Customers can sign contracts with COMPANY NAME to get regularly scheduled service, or, if it is more convenient, they can order over the telephone or via e-mail. Customers can choose payment either at the time of each delivery, or by monthly credit card billing. We will send statements to each contract customer, itemizing service fees and the charge for the service to their credit cards for payment, at the end of each month. The operations facility is divided into four main sections as following:

How to Make Smart investment decisions

Consider these ten things when you're using the NPV, IRR, or payback method to make a capital budgeting or investment decision.

1. Remember that the reason you're making a capital budgeting decision is to create more value in the future than exists today! Don't commit yourself to a future course of action that is not profitable in the future under all possible conditions you can think of today and expect tomorrow. The value of a decision is not only centered in its expected results, but it is raised or lowered according to the number of decisions in the future that it does not preclude, but allows , and those for which space is created. This statement has profound meaning for the futurity of decisions and the design of decisions by decision makers!

2. Always use cash flows and not accounting income to create your investment decision. Cash flows are the result of the total effects of implementing the project or investment scenario only AFTER all costs are removed!

3. Do not include sunk costs in your investment analysis. They are already spent, gone, kaput; use only the costs that will be incurred by the new project or investment. There will be a tendency to--see how much we've already invested--use sunk costs to justify going ahead with the project anyway--DON'T! It would be irrational to use past expenditures to consider a decision which can only affect the future!

4. You must consider "opportunity costs" as costs of the project or investment. If you use something that could be used for something else, the cost to replace the use of the something else must be included in your capital budgeting analysis. Always consider alternative uses of capital and resources as costs to the capital budgeting project or investment.

5. Look beyond. You must consider not just the first order of consequences, but the orders of consequences following your project decision. Build a scenario of contingencies given the project decision. Look at the downstream effects of the decision, what are the side effects? Are there hidden costs, if so add them to the decision. Will the project steal market share from ongoing investments? What is the expected effect of these losses?

6. What are the effects of the non-conformities. Don't let the assumptions you make about the present and the future be "blinding." In the world we live in today, things change--overnight! What about the nonconforming assumptions you make? How flexible are the beliefs that you have established the project parameters upon? Accounting for this now, will keep the value of the project in real terms.

7. Part of the reason that NPV calculations come out the way they do is because of IRR or Internal Rate of Return. IRR is designed to calculate the "discount" rate at which the cash flows of your project are discounted. Make sure that the IRR, discount rate, hurdle rate and the project discounting rate are sufficiently related or indexed to the market environment. If you used a discount rate of 5% and the real rate of inflation soared to 10% during the project--which happened in the early eighties--your project assumptions could create disaster for the company or your investment. Don't just assume that because you have an IRR of x% that you should use that % to discount cash flows under NPV calculations.

8. Consider the utility of time not just the time value of money. With change occurring so rapidly, how quickly you get to the marketplace often determines how much utility is available for your investment decisions. It is extremely difficult to calculate the utility of ideas--often the marketplace is the only valuing entity--but as a planner you must gain a feel for what happens if you're not first, your project is outdated before you go online, or sudden shifts in macroeconomic factors change project assumptions. THERE AREN'T ANY GUARANTEES--BUT, he who ventures forth blindly, even though with courage and certainty, may need a parachute!

9. Consider risk management, contingency planning and disaster recovery as a cost of the project! Risk analysis, business interruption and disaster recovery are important factors when considering the ultimate cost or discountability of cash flows. What is the risk level of the project or investment? How can this "cost" be factored into the calculation? If the project is a complete failure, is wiped out by unforeseen contingencies or even hampered by personnel problems, what will be the effect on the company, organization or investment?

10. Last, but not least, a maxim from Professor Sharpe at Standford University who says, " it is important to remember that investment opportunities may influence one's consumption decision and that consumption opportunities may influence one's investment decision." GOOD LUCK!

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Strategic/Operational Business Plan

Laundromat Business Plan Sample

APR.21, 2018

Laundromat Business Plan Sample

Do You Want to Start Laundromat Business?

Are you planning how to start laundromat business ? This is an excellent business idea considering hygiene is a key component of every individual and society. As a matter of fact, everyone has to regularly wash their clothes and other household items to maintain good standards of hygiene. However, due to the pressures of modern life, people don’t have time to do their own laundry business plan. With this realization, laundry business plan is now a lucrative venture as it promises good profits if the right strategies are put in place. You can either choose to start big or small depending on availability of funds and your target market.

Executive Summary

2.1 the business.

The laundromat business plan will be registered under the name Cleanspot and will be situated in Newport, New Jersey. The laundromat will be owned by Samantha Clever who is a Laundry Specialist by profession.

2.2 Management Team

Samantha Clever who’s the owner of the laundromat is an experienced Laundry Specialist with extensive industry in the laundry business plan. Prior to starting laundromat business plan, Samantha had a successful career that spanned over two decades working for numerous top brands across the U.S.

2.3 Customer Focus

Clean spot business plan for laundromat plans to set up base in a strategic and busy location a high population in need of professional laundry cleaning services. Customers are expected to come from various social, cultural and religious backgrounds.

2.4 Business Target

Cleanspot intends to provide different types of laundry services business plan to residents of Newport and the wider Jersey City.

Laundromat Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Samantha Clever is an experienced laundry specialist who has enjoyed a successful career. She is credited and respected for playing a major role in helping to streamline activities and enhance better service delivery.

3.2 Aim of Starting the Business

After major successes in her career, Samantha realized how people are busy and don’t have time to do their laundry business plan. With the demand for professional laundry services increasing, she considered opening a laundromat business plan to meet a demand that was increasingly growing by the day.

3.3 How the Business will be Started

Considering her vast industry experience, Samantha Clever is well versed with the technical and operational procedures associated with a laundromat business plan. She however has engaged business development experts to help her come up with a comprehensive financial analysis for the business. Often ask yourself “how much money do i need to open a laundromat”? Below is the financial analysis for Cleanspot.

Laundromat Business Plan - Startup cost

Services for Customers

Cleanspot is keen on offering a wide variety of laundry services for various types of customers; both residential and commercial. In line with the vision of starting a laundromat business plan that effectively meets customer expectations, the laundromat business plan intends to provide the following services.

Marketing Analysis of Laundromat Business

For the laundry machine for business plan to effectively penetrate the market and provide good services, a detailed market analysis was carried out. The aim of the analysis is to find out how to best implement this laundromat business plan in order to effectively reach out to potential customers.

The business has carefully studied the market, identified the opportunities and formulated a marketing strategy for driving success. More and more people are turning to professional laundry business plan providers for key services creating lucrative business opportunities.

5.1 Market Segmentation

Everybody is in need of laundry services business plan and for this reason, Cleanspot intends to serve a wide range of customers. Newport is a vibrant city with a huge population which offers a ready market for the business. Since the business is located in a busy street, there are numerous opportunities to explore. How to start a laundromat business plan has identified the following customer segments.

Laundromat Business Plan - Market Segmentation

5.1.1 Corporate Executives

Because of their busy lifestyles, the working class doesn’t have ample time do their own laundry. Alternatively, they need a well-equipped and modern laundry facility to do their laundry. Given the fact they earn an income, they’re a lucrative customer segment for Cleanspot because they are expected to generate the highest income revenue for the business. Laundromat business model intends to fully embrace technology and the highest standards of professionalism to attract working class professionals.

5.1.2 Middle Class Households

Households belonging to the middle class category regularly need professional laundry services. In this regard, a good number of customers seeking laundry services from Cleanspot will be come from many middle income households in the neighborhood. In most cases, a lot of laundry is done for households and therefore, the business intends to set up in a large, spacious and welcoming environment to boost revenue.

5.1.3 Business Owners

Just like residential customers, businesses too are in need of regular laundry cleaning services. In this laundromat business model , entrepreneurs have been identified as a lucrative customer segment with potential to generate impressive revenue for the business. In order to focus on key services, business owners opt to outsource their laundry needs to professionals.

5.1.4 Visitors

Newport and Jersey City receive several visitors both on holiday and business trips. Cleanspot hopes to tap into this market by offering quality self-laundry services to visitors looking for a good facility within the neighborhood.

5.1.5 Sport Clubs

Due to engaging in sports activities, sports gear gets dirty and therefore, needs to be cleaned. With numerous sports clubs around Newport, the business hopes to leverage on this revenue opportunity.

5.2 Business Target

Cleanspot plans to setup in superb and strategic location with access to a huge population in need of expert laundry business plan services. Using modern technology and best customer service practices, Cleanspot hopes to implement this laundromat business plan sample to achieve its goals. The business hopes to register an annual sales growth of between 15-20% in the first three years.

5.3 Product Pricing

Pricing of laundry business plan services will be done after extensive market research in order to come up with a competitive pricing structure.

Great service

Great service. Good turnaround time and quality work. Thanks!

In order to realize her goals, Samantha Clever has worked hand-in-hand with experts to formulate a sound marketing strategy for business plan that will drive business growth. The sales strategy for how to open Laundromat business  plan is explained below.

6.1 Competitive Analysis

Cleanspot plans to focus on rolling out a unique and topnotch service delivery package to ensure clients get the best value for their money. Even though there are other laundromat businesses, Cleanspot has identified areas to target in order to maximize revenue.

6.2 Sales Strategy

For Cleanspot to realize its goals, the following strategies have been identified to help the business gain market entry.

6.3 Sales Forecast

In order to fully implement this laundromat business plan startup venture, a sales forecast is shown below to provide an insight into how the Cleanspot is expected to perform.

Laundromat Business Plan - Unit Sales

Personnel Plan

Cleanspot is focused on providing superb services in order to meet expectations. Before starting a business, it is important to ensure there is a good personnel plan in place. Laundromat business ideas should include conversations about staff structure and management.

7.1 Personnel Plan

The Laundromat business plan is owned by Samantha Clever who will also be the general manager of the business. The business intends to hire the following staff to work in the facility.

Successful applicants will be trained in all aspects of the Laundromat to prepare them to serve customers.

7.2 Average Salaries

Cleanspot intends to pay its staff the following average annual salaries in the first three years of operation.

Financial Plan

Cleanspot has prepared a comprehensive financial plan that will show the financial status of a business and offer a path to success. How to start your own laundromat business plan  demands initial startup capital. In this case, Samantha Clever will use capital from her savings assisted by two investors. In addition, a bank loan for a business plan shall be secured to provide additional capital. Below is key financial data for Cleanspot Laundromat business plan.

8.1 Important Assumptions

Financial forecast for Cleanspot shall be based on the assumptions below.

8.2 Brake-even Analysis

Cleanspot Brake-even Analysis is indicated in the graph below.

Laundromat Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

Profit and Loss information for Cleanspot calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

Laundromat Business Plan - PROFIT MONTHLY

8.3.2 Yearly Profit

Laundromat Business Plan - PROFIT YEARLY

8.3.3 Monthly Gross Margin

Laundromat Business Plan - GROSS MARGIN MONTHLY

8.3.4 Yearly Gross Margin

Profit and Loss Analysis for Cleanspot Laundromat business plan is shown below.

Laundromat Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

Below is a summary of pro forma cash flow, subtotal cash spent, subtotal cash spent on operations, subtotal cash from operations and subtotal cash received.

Laundromat Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Cleanspot that shows capital, assets, liabilities, current liabilities and long term assets.

8.6 Business Ratios

Cleanspot Business Ratios, Ratio Analysis and Business New Worth are indicated below.

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Starting a Laundry Business in South Africa – Business Plan (PDF, Word & Excel)

Posted by BizBolts | All Articles , Business Ideas , Business Plans

Starting a Laundry Business in South Africa – Business Plan (PDF, Word & Excel)

A laundry business is a profitable business to start in South Africa. As the average income increases steadily with a lot of people working long hours, there has been an increase in the demand for laundry services. This increase in dry cleaning and laundry services  in recent years is due to the growing middle class where few people can afford time to do house chores. An increasing number of South Africans live in the city and their busy lifestyle results in a rising demand for convenient services like dry cleaning and laundry. It is evident that this is a business that you can explore. Growth in the laundry industry is estimated to be between 5% and 10% per annum. As such the demand for laundry services is likely going to continue to increase. This article will outline how to start a laundry services business in South Africa, and the laundry business plan – PDF, Word, and Excel.

A laundromat is a lucrative business but there are some essential factors you need to consider before you venture into this business. You need to decide on the type of laundry services you intend to provide, the size of your laundromat and your location. These factors will be affected by the amount of capital you have thus, you should carry out a feasibility study, market research and have a good laundry services business plan before you venture into this business.


There are different kinds of business models that you can consider when setting up a laundromat. One of them is the onsite business model. This model is one of the best when it comes to running a laundry business. With this model, clothes are picked up from the client’s home for washing and drying, and when done, the clothes are delivered back to the client. This type of laundry business can be profitable because it offers flexibility to the customer and allows them to schedule pick-up and delivery. It’s easier to attract new customers with this kind of model, and you can offer online payment. The opposite of this kind of business model is an in-house landromat. With an on-site laundromat, clients visit your premises instead. This is the business model where walk-in customers can leave their clothes and collect them when done. Customers can pay you when they pick up the clothes, or you can accept payments online. For either business model, you can provide dry-fold laundry services, dry cleaning, and garment mending in order to become competitive. Another laundry business model that can be profitable is a self service laundromat. These laundromats have become popular. All you do is provide your potential clients with washing machines and dryers, and they pay you a certain fee to make use of your equipment. The model you choose will depend on the amount of capital you have and on your market research.


As you prepare to open your laundromat, conducting market research should be at the top of your priority list. Market research allows you to gain insight about your potential customers. This way, you can better understand which services are in high demand and how your laundry business can compete. Market research allows you to get a leg up on your competition by spotting upcoming problems in the industry and identifying sales opportunities. By conducting market research, you will learn about your target market’s demographics, the target population of your area, where they live, their marital status, and if they have children. There is other information you need to know, such as how close your potential customers are to your laundromat and if they would be willing to spend on laundry services. Market research will also help you determine the number of people you need in order to make a profit. In addition, you will learn about your competition, including their locations, pricing strategies, and other services. You also need to gauge the general traffic at your potential location to make sure that there will be a healthy flow of potential customers passing by your store. If your store is near other shops, you may benefit from their traffic too.


Deciding on the location of your laundry business is an important decision to make before you start. It is important that you locate your laundromat close to your target market. Consider the amount of road and foot traffic, find an easily accessible location where people can stop and make use of your services. There are several possible locations, including shopping centres, malls, and the CBD. Opening a laundry business close to places that typically have potential for traffic  could be ideal depending on your target market. It is important to be strategic about your neighbouring businesses as well because you are more than likely going to feed into each other instead of competing. If you open a laundromat in an overly saturated area the likelihood that your business will succeed will be low. Your premises should be large enough to accomodate all your machines, staff and space for customers. Your laundromat business plan should cater for the costs of buying or leasing the premises.


Depending on the laundry services you provide, you will need equipment and the right machinery for your business. The major equipment that you need include washing machines. You will also require dryers, and pressing machines to name a few machines. You may need to purchase vehicles if your services include pick up and drop off. Your laundry business plan should cater for such costs including the equipment you will need for your laundromat. The detergents and chemicals you use are just as important as the equipment you will make use of. Ensure that you invest in quality equipment as well as quality chemicals and laundry detergents.


Laundry products and services differ with each type of laundry business. Your target niche will also determine the type of products and services you need to sell. The most popular services offered by regular laundry businesses include washing, drying, and pressing of clothes, blankets, and beddings, among other things. Some even offer complimentary services such as garment and shoe repairs. It will be advantageous to have all these various complimentary services for your laundry services. If you choose to provide a self-service laundromat adding some entertainment and amenities like Wi-Fi or a television can be beneficial for your business. Such complimentary services will go a long way in attracting customers. Another essential factor in running a laundry services business is selecting the right suppliers’ for detergents and chemicals for your operations. Consider suppliers who can provide affordable and quality chemicals consistently. Your laundry services business plan should clearly outline the various products and services you will provide.


All businesses, including laundromats, are forced to compete with other businesses where they operate. As such, you must evaluate your competition, which can help you understand your own shortcomings and win over more customers. To be a successful laundromat in your industry, you must keep track of your competition. Remember, there are only a limited number of potential clients in your area. These are people who lack a personal washer and dryer and may be in need of your services. You do not want to lose these people to your competition. In order for you to maintain and grow your customer base, you must stand out from your competition. The more you know them, the better. A competitive analysis helps you identify your competitors’ strengths, plus you can figure out how you can capitalize on their weaknesses. When conducting a competitive analysis, consider your competitors’ location, hours of operation, customer service, quality of equipment, layout of equipment, ambience, and the facility’s atmosphere. Check to see if they have additional amenities such as WiFi, TV, or games. Visit your competitor’s locations and use their facilities for some of your laundry to get to know them better. Ask coworkers, friends, or family members to get more feedback. Also, look them up on social media in order to analyze their web presence and search for customer reviews.


As a customer-centric laundry services business, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about their jobs. If you want to hit the ground running it’s better to hire a team of people who have experience in this business. Your cleaners, maids and general staff should know how to clean different fabrics especially delicate ones. Also, your staff members should know how to attend to customers efficiently on a regular basis.  Inexperienced staff members need to get extensive training before they can be given any important tasks or be allowed to use any laundry chemicals and equipment. Laundry chemicals, equipment and machinery can be dangerous if not used properly thus, anyone operating a laundry services business should know how to use them and take the necessary precautions. Depending on the size of your shop, the actual number of your staff will vary however, you will need, cleaners, launderers, security as well as management. Your laundry services business plan should cater for the salaries of your employees and the day to day operational expenses of running a laundry services business.

Some of the day-to-day operations of this type of business include:

When you are running a laundry services facility it is important to pay attention to how the processes take place, such as how all the materials are washed or dry cleaned. It is also crucial to adhere to all industry related health and safety regulations. These safety measures cover the cleanliness of your environment; how your staff members are supposed operate the laundry facility plus how and where the laundry is treated and cleaned. Laundry and cleaning businesses can be risky for your staff members and customers that is why adhering to health and safety regulations is important.


As you set up your laundromat, you must develop a solid marketing strategy. You need to decide who your target market is and find ways to reach them. Some marketing strategies to take advantage of include print ads, online ads, direct mail, and word-of-mouth. You need to determine which method or combination of methods to use in order to reach your market. You will also need to invest the time and money necessary to make this happen. Consider getting involved in your community, sponsoring local events, partnering with other businesses, and hosting charity fundraisers to help raise awareness. Involving yourself in the community will not only help you market your brand; it will also make you more recognizable. You should have a Google profile for your business. Setting up a Google Business Profile is one of the best ways to establish a connection with your potential customers. When they search for laundromats, you can appear as a potential candidate. With your business profile, you’ll be able to share pictures of your laundry business, your address and phone number, hours of operation, and also offer promotional offerings. You can also use social media to connect with potential and current customers and promote your business. Register with platforms such as Facebook, Twitter, and Instagram to share photos and information about specials, new services, and upcoming events. You can also use social media to respond to customer inquiries or complaints. It is important to note that your sales and marketing strategies are an ongoing process, and not a one-time event.

As more women enter the workforce there has been an increase in the demand for laundry and dry-cleaning services in addition to the need for helpers in other house chores. There are a lot of students, single parents, working professionals as well large institutions that make use of laundry services. There are also large institutions such as prisons, hospitals, companies and educational facilities that prefer outsourcing their laundry needs or hire on premise laundry service providers. Also, there is still an opportunity in opening a self-service laundromat for a large number of people that cannot afford to purchase washing machines and dryers but would prefer paying for self service laundry services.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth. There is still a large number of households that would prefer doing their laundry at a laundromat than purchasing an expensive washing machine. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a laundromat/laundry services business is something worth considering. One thing that can set you apart before investing in any venture is developing a business plan. A well thought out laundry services business plan will help you in both the short term and long term. Also, there are various risks associated with running a laundry services business like any other venture, your laundry business plan should clearly outline these risks as well as the different measures you will take to minimise them.


For your laundromat business to become profitable, you must take advantage of social media marketing. You can do this by encouraging your clients to post pictures of their laundry and use a specific hashtag on social media. Consider giving your clients discounts, especially if they refer a friend or family member to your laundromat. This way, you can easily grow your business in the community. Lastly, consider offering other amenities, such as free wifi, so that your customers are not bored, especially if your laundry business is a self-service.


For an in-depth analysis of the laundry services business in South Africa, purchase our laundry business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the laundromat business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a laundry business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the laundromat business plan will lay out all the costs involved in setting up and running the laundry business. The business plan is designed specifically for the South African market.


The laundry business plan can be used for many purposes including:


The business plan includes, but not limited to:

The Laundry Business Plan package consist of 4 files

Testimonial 4

The business plan was very helpful, you did a great job of taking ideas and putting them into words as well as pointing out other aspects of the business plan I wouldn’t have thought of. I got funding using your business plan and it’s now 4 months since I started my poultry business, and everything is going well.

Testimonial 7

Thank you BizBolts for the business plan. I received the business plan immediately after payment, it was money well spent ! I was able to easily edit the business plan. After using the BizBolts business plan, I can wholeheartedly recommend their products and skills.

Testimonial 5

The BizBolts poultry business plan led us down the path from start to finish. Contact details of suppliers of key requirements were included in the business plan. It helped us crystallize our strategy, and the business plan was well received by the bank.

Testimonial 2

I am extremely pleased with the business plan and financial statements. The business plan is very detailed & it meets my requirements. I feel better equipped with tools that can help me secure funding.  I would have no hesitation of recommending your business plans to other people.

Testimonial 3

The business plan has a highly professional look and feel. The research really helps me look deep into the market that I am targeting, it’s well suited for the South African market. The business plan clearly outlined everything I need to start the business and the costs. It’s now easier to budget and plan. Thank you very much.

Testimonial 6

It is with excitement and pleasure to inform you that I have been successful in securing a loan from my bank. This would not have been possible if not for the BizBolts Business Plan. Thank you for your help, my dreams are now coming true.

Testimonial 1

Many thanks to the BizBolts team for putting together a fantastic business plan, I could not have done this business plan on my own. I managed to get funding from investors to start my butchery business using your business plan.


We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 400 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click  Buy Now  below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

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About The Author


BizBolts (Pty) Ltd is a business research company based in Johannesburg, South Africa. We sell prewritten business plans for various industries including livestock production, crop farming and retail businesses. BizBolts also publishes articles on business ideas, business news, business tips, personal finance, and entrepreneur profiles.

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Laundry business plan

Do you want to open your own laundry? Download our FREE E-Book and take advantage of all the advice we have for you. Don't miss out on this chance to be your own boss.

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Laundry and Dry Cleaning Business Plan Sample

Laundry business plan guide.

Even when you are operating from home, you still have to register your laundry business and this must be done before opening your laundry business to the public.

Depending on the scale of the laundry business you intend to go into, it is important to get your capital ready.

If you can make your customers happier because they came into the dry cleaner today – you are likely to have that customer for life.

Though your savings might be able to cover some expenses, there may still be cases where you will need funds from a third party like banks, other financial institutions, friends, or family members.

Obtain Necessary Permits and Licenses

You have to market your business to bring in customers. You might have the best equipment and the best laundry services in town. The fact remains that for you to be able to make sufficient income, you need to market your business to attract customers.

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Laundromat Business Plan Template

Laundromat Business Plan Template

Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a business plan template step-by-step so you can create your plan today.

Download our Laundromat Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your laundromat business as it stands today, and lays out your business growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your business plans.

Why You Need a Business Plan

sample business plan

Source of Funding for Laundromats

With regard to funding, the main sources of funding for a laundromat are bank loans and angel investors. With regards to bank loans, banks will want to review your laundromat business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a laundromat is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a laundromat as they tend to focus on modern technology companies with quick and explosive growth potential.

How to Write a Laundromat Business Plan

Your own business plan should include 10 sections as follows:  

Executive Summary

Your executive summary provides an introduction to your laundromat business plan, but it is normally the last section you write because it provides a summary of each key component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of laundromat services business you are operating and the status; for example, are you a startup, do you have a laundromat that you would like to grow, or are you operating a chain of laundromats.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the laundry industry. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your laundromat marketing plan. Identify the key members of your team. And offer an overview of your financial and sales forecast.  

Company Analysis

laundry equipment

For example, you might operate a traditional laundromat in which you offer coin-operated washers and dryers. Or, you might (also) offer fluff and fold laundry services in which your staff washes and folds your customers’ laundry. This wash and fold service could also include home/office pickup and delivery. Be sure to explore all dry cleaning and laundry services that could be of benefit to your target demographic.

In addition to explaining the type of laundromat you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

Industry Analysis

In your industry analysis, you need to provide an overview of the laundry business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the laundromat industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards fluff & fold, it would be helpful to ensure your plan calls for offering such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your laundromat business plan:

Customer Analysis

entrepreneurs in the laundry business

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of laundromat you operate. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than teens.

Try to break out your target customer base in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most laundromats primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers. For example, middle-class households may value clean laundry above all else, while upper-class households may value convenience most of all.  

How to Finish Your Laundromat Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your laundromat business plan?

With Growthink’s Ultimate Laundromat Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

In this section, you should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other laundromats.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes laundry machines/dryers in consumers’ homes or living environments (e.g., in college dorms). You need to mention such competition to show you understand that not everyone who needs their clothing washed frequents a laundromat.

With regards to direct competition, you want to detail the other laundromats with which you compete. Most likely, your direct competitors will be laundromats located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

swot analysis to determine your advantage

Product : in the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific laundromat services you will be offering. For example, in addition to washing and drying machines, will you offer fluff & fold, dry cleaning, etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place : Place refers to the location of your laundry business. Document your strategic locations and mention how each location will impact your success. For example, is your business located next to a heavily populated office building, or gym, etc.? Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to offer fluff & fold services, detail the geographic area you will serve.

Promotions : the final part is the promotions section. Here you will document how you will create awareness and drive potential customers to your location(s). You might consider the following strategies to help promote your laundromat services:

Operations Plan

While the earlier sections of your laundromat business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business such as serving customers, procuring supplies, keeping the store clean, maintaining laundry equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your X,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a business.

Ideally, you and/or your team members have direct experience in the laundromat business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in laundromats and/or successfully running retail and small businesses.  

Financial Plan

wash and fold

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will your sales strategy help you grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheet : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your new laundromat, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs:

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a new business plan for your business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing strategy and will really understand what it takes to launch and grow a successful laundromat.

Don’t you wish there was a faster, easier way to finish your business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies and entrepreneurs that have gone on to achieve tremendous success.

Click here to see how a Growthink business consultant can create your business plan for you.

Laundromat Business Plan FAQs

What is the easiest way to complete my laundromat business plan.

Growthink's Ultimate Laundromat Business Plan Template allows you to quickly and easily complete your Laundromat Business Plan.

Where Can I Download a Laundromat Business Plan PDF?

You can download our sample laundromat business plan here . This is a business plan template you can use in PDF format.

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Laundromat Business Plan

Are you thinking of starting a laundromat business We have prepared a solid laundromat business plan sample that guides you on every stage of your business plan writing

laundry services business plan pdf

If you are looking for a source of primary income or investment, a laundromat business can be a good choice for you.

Self-service laundromats along with additional side services are growing in popularity. And hence, if you successfully build a good business model you can turn that into a thriving laundromat business.

But for that, you’ll need a laundromat business plan to help you along the way. Here we’ll discuss what the laundromat industry looks like, steps to make your business setup process easier, and finally how to write a laundromat business plan.

If you are planning to start a new laundromat, laundry, or cleaning business, the first thing you will need is a business plan . Use our sample Maxwell – Laundromat Business Plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new laundry business, spend as much time as you can reading through some examples of cleaning or clearing related business plans .

Industry Overview

The global coin-operated laundry market stood at a massive value of 14.6 billion dollars in 2019 and is expected to rise at a rapid rate going forward too. The major reason for the growth is the convenience the coin-operated laundries provide.

And as the working population grows, laundromats are bound to grow alongside. These laundries are also a huge help for students, professionals staying in dorms, or anyone for that matter who doesn’t have the time to do their laundry.

Additional services like pickup and drop facilities can act as an added advantage to your business, as it increases convenience for your consumers.

Things to Consider Before Writing a Laundromat Business Plan

Pick a convenient location.

A convenient location is central to your business’s success. The location should be close to hostels, dorms, or apartment complexes to make it easier for your customers to access your service. After all, who would want to walk miles with all that heavy laundry!

Decide upon additional services

Coin-based laundries are gaining attention due to the additional services they have to offer. Your busy customers would highly appreciate services like pick up and drop, ironing, etc.

Having these services up for grabs makes it more convenient for your consumers and also gives you additional business opportunities.

Hence, it is a good practice to make a list of services your target audience would prefer to have and arrange resources for the same.

Pick a legal structure

Legal structures decide the taxes you pay, the risk to your personal assets, and many other aspects of your business. Hence, looking into your options and selecting the one that fits the best for your business is essential. Look into all of your options and pick one after considering all of its implications.

Gather market information

Know all there is to know about the industry, current market trends , target audience, preferences, competitors , their business and marketing strategies , and so on. This is one of the best business setup practices out there. It helps you understand what you are getting yourself into like nothing else. Hence, gather all the available information before getting started.

Chalking Out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample Maxwell – Laundromat Business Plan for you to get a good idea about how perfect a Laundromat business plan should look like and what details you will need to include in your stunning business plan.

Laundromat Business Plan Outline

This is the standard laundromat business plan outline which will cover all important sections that you should include in your business plan.

After getting started with Upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your laundromat business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

laundry services business plan pdf

Business Planning Resources

We have plenty of  free business planning resources  available to help you with your planning. You can download our resources to learn all about business planning.


Not found what you are looking for? Explore our 200+ sample business plans to find match for your business.

laundry services business plan pdf

DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.

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Business, Money, Marketing

Download laundry business plan sample with financial analysis.

Looking to download a laundry business plan sample in Nigeria for grants, loans such as CBN, NIRSAL, BOI and other institutions?

Continue reading..

This plan can be used for grants application, loans, etc. Though laundry business is a very profitable business in Nigeria, it needs a lot of tactical planning.

The Dry Cleaning business plan will have these chapters:

1.0. EXECUTIVE SUMMARY Dina Laundry is a contemporary laundry organization armed with versatile and experienced staff with a top-notch delivery service. It operates the business in two different models – the Stationary Laundry centre and the Mobile Laundry Center. Situated in Oshogbo, Osun State, it aims to meet every laundry needs of the residents.

Dina Laundry dry cleans all types of piece of clothing. It’s customer-centric and only offers quality service. We provide washing, starching, drying, ironing, packaging and delivery services. We have two service options for our customers:

 Stationed office for individuals within the radius of the local district  Mobile office for customers who do not stay close and requires home service  Our products and services stand out because:  Our pieces of equipment are modern and of good quality  We provide service options to our customers  We are customer-centric  We have a fast and reliable online service  Our prices are friendly and affordable Dina laundry meets the market demand for:  Reliable laundry services  Timely service turnaround time  Affordable but outstanding service

I have 7 years of experience in the laundry business. I co-owned a dry cleaning store while school in Osun State. The proceeds from the business saw me through school. Coupled with my experience, I have a great level of exposure to technologies that can make the business thrive. Having learnt from successful brands in the world, the vision of the brand is to have as many franchise stores as possible across Nigeria, so much so the household name outlives me.


 To acquire customers so much so it reflects in our profit progression  To keep about 85% of our customers satisfied at all times

 To be aggressive in marketing yet ensuring our prices, services and promotions are customer friendly

1.3. Our Goal:  To have sales representatives across the state  To have a minimum of 10 branches in every state in Nigeria  To run our two business models – Stationary and Mobile effectively and to profitability

1.4. Our Vision: To build a legacy that can be passed on in the laundry industry.

1.5. Our Mission:  To meet and surpass our customers’ expectations always, especially in the delivery of our services  To keep our staff encouraged at work.

1.6. Management Team: Dayo Aiyenigba is a graduate of Chemistry and has 12 years experience in the Laundry business. Certified as a Project Manager, Mr Dayo’s successes speak of his dedication and passion for his job. He would spearhead recruitment and operations.

Felicia Akpan has about 9 years of experience in business and financial management. She is an expert in business building, growth and development. She would work in the capacity of a strategic partner.

Their expertise gives the business:

 An edge to meet the company’s goals  Reliability and proficiency  The staff that would help in marketing and promoting the business

Management Experience: My 7 years experience has provided me with a vast wealth of knowledge on fabrics and how to care for them. Having worked with a team for most of these years, my managerial and team playing skill is sharpened. I am the CEO and would be in charge of all the company’s affairs.

Needs of the Company:  Washers  Steamers  Steam boilers  Dryers  Ironing table  Generator etc

Competitor Analysis:

We have an edge over our competitors because:  Our laundry service tactics are modern  Our service delivery is inimitable  We offer promotions at intervals  We have an online presence that facilitates ordering and home delivery  Our services are timely  We are customer-centric Our major advantages, however, are:  Unique services at affordable prices  Practical and customer-focused marketing strategy – online and offline

How To Download The Full Laundry Business Plan Template PDF (with financial analysis)

Above is a part of the dry cleaning business plan template in Nigerian. In case you need the complete greenhouse business plan, follow the procedures to download it.

Pay the sum of  N5000  ( Five thousand naira only)  to the account detail below: Bank: GTBank Name: Oyewole Abidemi (I am putting my name and not our company account so you know we are real people and you can trust us) Ac/No: 0238933625 Type: Saving

Thereafter, send us your email address through text message to  +234 701 754 2853 .  The text must contain the title of the laundry business plan you want and also your email address. Immediately after the confirmation of your payment, we will send the hotel business plan in Nigeria to your email address where you can easily download it.

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Demi is a professional writer, published author, and digital marketing aficionado for Liveandwingit Digital marketing agency. Het has explored several opportunities across the internet ecosystem. When Demi is not crafting mind-boggling content, he is binge-watching Game of Thrones, Money Heist and Suits.


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Dry Cleaning & Laundromat Business Plans

Did you know each of these plans was created in LivePlan? Learn More

Dry Cleaning Home Delivery Business Plan

Columbia Cleaners is a start-up dry cleaning, laundry and alterations service business. They are offering a new service, home pickup and delivery of garments and items, instead of the traditional drop.

Dry Cleaning - UK Only - Business Plan

Guildford Dry Cleaning Services will provide dry cleaning, laundry, and garment alterations, offered with regular home pick-up and delivery. (NOTE: This plan was created in the United Kingdom version

Laundromat Business Plan

Universal Laundromat is a laundry service that will supply full washing, drying, and optional folding services.

Before you start your own dry cleaning business, it's a good idea to write a business plan. But where do you start? First, check out a sample business plan for a laundromat or dry cleaning service.

If you’re looking to develop a more modern business plan, we recommend you try LivePlan . It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

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laundry services business plan pdf

Слой 2 (1)

Your Business Plan Guide to Open a Laundry & Dry Cleaning Business

The cleaning business is a hot market and always will be. Starting a drycleaning or laundry business is profitable in almost any city worldwide, where people are sometimes too busy to do their own laundry. If you are opening a laundry service or dry cleaning business and running it successfully, a must is a detailed business plan .

Your Business Plan Guide to Open a Laundry & Dry Cleaning Business

If you are looking for details like start-up costs, target markets, and how to open your laundry shop or dry cleaning business, check out our detailed overview of Pick & Delivery Dry Cleaning Business .

Once you know the basic details about starting a dry cleaning or laundry business, you must develop a proper business plan . This article will help you if you are looking for:

A sample laundry business plan

Dry cleaning business plan

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

Laundry business plan conclusion

Mobile dry cleaning business plan

Pickup & Delivery laundry service business plan

laundry shop business plan

Writing a business plan for your dry cleaning services or laundry shop will be simple and easy if discussed as chapters. So here it goes:

laundry services business plan pdf

Chapter 1: Business Service Introduction

Although the executive summary can be the first to present, we’ll discuss it last as it’s written at the end.

Now coming to the introduction, it’s all about how the business/service focuses on customer satisfaction , i.e., by rendering excellent service, on-time delivery, timely pickup, using quality products, and all other stuff that make it appealing.

The sub-sections of the chapter should include:

In all, for the first chapter you’ll really want to pack a punch, but be informative. Make sure that once the reader of your plan is done with the Introduction, they’ll know exactly what your business is all about. At least include the basics so that you can go more into detail later on about each section. 

Chapter 2: Startup Details

This is to discuss the details like where the service/business will be located, area, the strategic importance of the location, etc., along with the numbers and statistics. Details to be included here are:

Do use the tables and graphs effectively; they don’t just look good but also make it easier for the reader to understand more in less time. Don’t overdo it, though, potential investors will be able to tell if you’ve skimped on the actual content of your business plan. Use them in moderation, but never underestimate the power of good data visualization.

Chapter 3- Products and Services

In this section, you’re going to detail every single thing that your business is selling. Make sure to include the key features of each product (really make it look attractive) and their price points. If you’re a laundry service, really focus on the different tiers of your services and how much they fluctuate in value. Make sure the margins make sense!

Depending on the area you are operating this business, it could be better to create a rate card. Once the rate card is ready, you can present it smartly in the business plan. Doing so will save you time, and your rate card will also be ready with the business plan.

Chapter 4- Market & the Competitors

Here you will write down the strategy and implementation summary, i.e., what’s so special about the business that makes it stand out in the market, what type of customer service you will provide, and how you will work on client satisfaction.

Studying your competitors closely helps you add up all the points missing in their business; by offering the best rates, advance packages, more flexible hours, weekend services, ease of access, and so on.

Doing a SWOT analysis of your business will better help writing this section.

Chapter 5- Marketing Action Plan:

Without proper marketing, you cannot do any business. It’s the key to acquire more customers and keep the business running. From local promotion via pamphlet distribution to catching prospects online via Google Ads, Facebook & Twitter, you need a plan to do everything rightly.

Follow these detailed guides and develop a marketing plan for your laundry and dry cleaning services business.

Knowing the common and specific marketing strategies above, you should identify what to include in the plan and whatnot. Once you have a filtered list of marketing mediums to be used, you should grab a Marketing plan template and edit it according to your needs. Use a marketing plan template that has the capacity to work as a marketing action plan.

Chapter 6- The Financial Plan

Grab a financial plan template and add up your details to make your life easier. Remember that mostly financial plan templates come with detailed documents that you might not need. So, only take account of the documents that you need at this stage, i.e., balance sheet, income statement, cash flow statement, and so on. Do not go into too many details of the stuff that you are not familiar with.

Chapter 7- Forecasts & Milestones

Expected revenues in one year, distributed into 4 quarters, make a good forecast. Using graphs and tables makes it more attractive and easier to understand. This is one of the most important sections because if one of your readers decides to invest, they’ll want to know what to look for as your business progresses. This will give them comfort in their investment and the ability to hold you accountable! Make realistic goals and concrete plans to achieve them.

Remember that milestones are just the smaller parts of bigger goals ; if you plan 100k revenue in one year, you must know that in the first quarter, you may not hit 25k, so set realistic milestones.

Chapter 8- Human Resources

It’s a must for any business plan to have details of the people behind it. Ideally, add the details about the owner(s)/management first and then the experts you have. If you have not hired people at the moment, write in detail about the job profiles you plan to hire.

Time for Review & Rechecking

As proofreading is a must for any business document, a recheck of facts, figures, information, and the structure for your laundry/dry cleaning business plan is required. Make sure that the business plan covers everything mentioned above and is ready in the same order.

The Final Word:

As I mentioned at the beginning of chapter 1, the “Executive Summary” is the first and foremost part of a business plan. It is presented on the first page of the document, but while developing the business plan, it is the last part to be written as it summarizes steps 1 to 8 in one or two pages.

Once you are done writing all the details mentioned above, now it is the time to organize your laundry service/dry cleaning business plan in the proper table of contents and add the appendix if required. Here is the format that you should present your report in, for a more visual example:

There, now you should be able to picture a complete business plan for Laundry & Dry Cleaning services. 

You can use samples for ideas, while templates can be used where replacing content works great, like in the Marketing and Financial plans. However, you cannot rely on a whole business plan sample or template. A business plan represents the soul of your business, and it must be as unique as your business.

So, we hope this article has helped you get a better idea of how to write your business plan. Starting a laundry service is a great idea, and we wish you the best of luck! If you have any further questions on where to go from here, let us know in the comments. We’ll get back to you as soon as possible! 

Thanks for reading, and we’ll see you back here next week.

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Laundry Services Proposal Template

Used 5,830 times

Image 15



​ [Sender.FirstName] [Sender.LastName] ​ ​ [Sender.Company] ​

​ [Client.FirstName] [Client.LastName] ​ ​ [Client.Company] ​

Image 4


Image 12

Why you need our Laundry Services?

In today’s busy world, balancing household chores and quality time with the kids and family can be quite a challenge. Laundry is a much needed chore to be done, ideally by a laundromat offering such services.

​ [Sender.Company] offers an array of laundry services and products that can be a lifesaver. [Sender.Company] offers the best possible results for any kind of dirt or stubborn stains on clothing.

Have a Chore-free Day Everyday

Image 13

​ [Sender.Company] Profile:

​ [Sender.Company] has been in the laundry service industry for more than number years. Our Company is a recipient of numerous awards in the service sector that continually provide excellent and dedicated service for your laundry needs throughout the U.S.

Business Letter

Image 16

Dear [Client.FirstName] ,

​ [Sender.Company] welcomes the opportunity to offer our laundry services and products for your corporate and industrial laundry needs.

Each and every one of our laundry attendants and staff are thoroughly trained to each task and has completed all of the necessary safety training.

We guarantee you that we only use safe and environmentally friendly detergents and dry-cleaning products that efficiently clean every different type of fabric you have. With the assurance of fast, complete and quality service, we will be appointing one person from our office in order to facilitate communications and guaruntee on time delivery.

To save you time with logistics, time and gas, our company provides pick-up and delivery services for free!

If you prefer a different method of delivery, please advise. All materials and deliverables will be checked against name standards for compliance. Proofing and checklist will be coordinated with your designated department staff.

If you have a standard confidentiality agreement that you wish us to use in conjunction with this proposal, please send it to us promptly for our review.



​ [Sender.FirstName] [Sender.LastName] ​

All-In-One Laundry Services

Image 17

We pick-up and deliver right at your doorstep

Image 18

​ [Sender.Company] provides excellent and dedicated after-sales service for your laundry needs throughout the U.S. at our Authorized Centers. Trust us to provide you with:

Image 22

Well-trained staff and laundry attendants, just like family — we handle and treat your clothes, delicates, and precious better than the rest.

Image 19

Safe and environment friendly detergents and dry-cleaning products are used.

Image 23

Fast, complete and quality service. Pick-up and delivery services for free!

Image 24

The pricing table below contains a detailed cost breakdown for each of our key areas of responsibility.

Cost Breakdown

​ [Client.Company]


You are now being redirected to CONTEXT4BOOK.COM....


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  1. Business Plan For The Laundry Industry [PDF]

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    Use this template to create a complete, clear and solid business plan that get you funded. 1. Executive Summary The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it's important to get all the details right.

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    Laundry business plan - Download your PDF for free to start your next business. Laundry business plan. Do you want to open your own laundry? Download our FREE E-Book and take advantage of all the advice we have for you. Don't miss out on this chance to be your own boss.

  13. PDF Free Version of Growthinks Laundromat Business Plan Template

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    Laundromat Business Plan Template. Written by Dave Lavinsky. Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning.

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    How To Download The Full Laundry Business Plan Template PDF (with financial analysis) Above is a part of the dry cleaning business plan template in Nigerian. In case you need the complete greenhouse business plan, follow the procedures to download it. Pay the sum of N5000 (Five thousand naira only) to the account detail below: Bank: GTBank

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    First, check out a sample business plan for a laundromat or dry cleaning service. If you're looking to develop a more modern business plan, we recommend you try LivePlan. It contains the same templates and information you see here, but with additional guidance to help you develop the perfect plan.

  19. Your Business Plan Guide to Open a Laundry & Dry Cleaning Business

    Writing a business plan for your dry cleaning services or laundry shop will be simple and easy if discussed as chapters. So here it goes: Chapter 1: Business Service Introduction Although the executive summary can be the first to present, we'll discuss it last as it's written at the end.

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  21. PDF Business Plan For Laundry Service Pdf

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