Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

  • Knowledge Base
  • Methodology
  • Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples

Published on July 15, 2021 by Pritha Bhandari . Revised on January 9, 2023.

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.

Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.

Table of contents

Questionnaires vs. surveys, questionnaire methods, open-ended vs. closed-ended questions, question wording, question order, step-by-step guide to design, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyze data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives , placing them in a useful order, and selecting an appropriate method for administration.

But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleansing and analysis, and interpretation.

Sampling is important in survey research because you’ll often aim to generalize your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimizing these will help you avoid several types of research bias , including sampling bias , ascertainment bias , and undercoverage bias .

Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or through mail. All questions are standardized so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

But they may also be:

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents.

Researcher-administered questionnaires can:

But researcher-administered questionnaires can be limiting in terms of resources. They are:

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

Your questionnaire can include open-ended or closed-ended questions or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalizable results.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert scale questions collect ordinal data using rating scales with 5 or 7 points.

When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.

With interval or ratio scales , you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer “multiracial” for the question on race rather than selecting from a restricted list.

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarizing responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorize answers, and you may also need to involve other researchers in data analysis for high reliability .

Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid research bias , and ensure that your question wording is balanced wherever possible.

Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counter argument within the question as well.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

Keep your questions focused

Ask about only one idea at a time and avoid double-barreled questions. Double-barreled questions ask about more than one item at a time, which can confuse respondents.

This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organize the questions logically, with a clear progression from simple to complex. Alternatively, you can randomize the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioral or opinion questions, and ending with more complex, sensitive, or controversial questions.

The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

It’s important to minimize order effects because they can be a source of systematic error or bias in your study.


Randomization involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomization, order effects will be minimized in your dataset. But a randomized order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

Once you’ve specified your research aims, you can operationalize your variables of interest into questionnaire items. Operationalizing concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivized or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomize questions. Randomizing questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.

Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.

If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis. You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.

You can organize the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomization can minimize the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Bhandari, P. (2023, January 09). Questionnaire Design | Methods, Question Types & Examples. Scribbr. Retrieved March 1, 2023, from https://www.scribbr.com/methodology/questionnaire/

Is this article helpful?

Pritha Bhandari

Pritha Bhandari

Other students also liked, survey research | definition, examples & methods, what is a likert scale | guide & examples, reliability vs. validity in research | difference, types and examples, what is your plagiarism score.

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Journal of the Academy of Marketing Science volume  46 ,  pages 92–108 ( 2018 ) Cite this article

14k Accesses

380 Citations

10 Altmetric

Metrics details

Survey research methodology is widely used in marketing, and it is important for both the field and individual researchers to follow stringent guidelines to ensure that meaningful insights are attained. To assess the extent to which marketing researchers are utilizing best practices in designing, administering, and analyzing surveys, we review the prevalence of published empirical survey work during the 2006–2015 period in three top marketing journals— Journal of the Academy of Marketing Science ( JAMS ), Journal of Marketing ( JM ), and Journal of Marketing Research ( JMR )—and then conduct an in-depth analysis of 202 survey-based studies published in JAMS . We focus on key issues in two broad areas of survey research (issues related to the choice of the object of measurement and selection of raters, and issues related to the measurement of the constructs of interest), and we describe conceptual considerations related to each specific issue, review how marketing researchers have attended to these issues in their published work, and identify appropriate best practices.

This is a preview of subscription content, access via your institution .

Access options

Buy single article.

Instant access to the full article PDF.

Price excludes VAT (USA) Tax calculation will be finalised during checkout.

Rent this article via DeepDyve.

In conducting their topical review of publications in JMR , Huber et al. ( 2014 ) show evidence that the incidence of survey work has declined, particularly as new editors more skeptical of the survey method have emerged. They conclude (p. 88)—in looking at the results of their correspondence analysis—that survey research is more of a peripheral than a core topic in marketing. This perspective seems to be more prevalent in JMR than in JM and JAMS , as we note above.

A copy of the coding scheme used is available from the first author.

Several studies used more than one mode.

Traditionally, commercial researchers used phone as their primary collection mode. Today, 60% of commercial studies are conducted online (CASRO 2015 ), growing at a rate of roughly 8% per year.

Although the two categories are not necessarily mutually exclusive, the overlap was small ( n  = 4).

This is close to the number of studies in which an explicit sampling frame was employed, which makes sense (i.e., one would not expect a check for non-response bias when a convenience sample is used).

It is interesting to note that Cote and Buckley examined the extent of CMV present in papers published across a variety of disciplines, and found that CMV was lowest for marketing (16%) and highest for the field of education (> 30%). This does not mean, however, that marketers do a consistently good job of accounting for CMV.

In practice, these items need to be conceptually related yet empirically distinct from one another. Using minor variations of the same basic item just to have multiple items does not result in the advantages described here.

In general, the use of PLS (which is usually employed when the measurement model is formative or mixed) was uncommon in our review, so it appears that most studies focused on using reflective measures.

Most of the studies discussing discriminant validity used the approach proposed by Fornell and Larcker ( 1981 ). A recent paper by Voorhees et al. ( 2016 ) suggests use of two approaches to determining discriminant validity: (1) the Fornell and Larcker test and (2) a new approach proposed by Henseler et al. ( 2015 ).

This solution is not a universal panacea. For example, Kammeyer-Mueller et al. ( 2010 ) show using simulated data that under some conditions using distinct data sources can distort estimation. Their point, however, is that the researcher must think carefully about this issue and resist using easy one-size-fits-all solutions.

Podsakoff et al. ( 2003 ) also mention two other techniques—the correlated uniqueness model and the direct product model—but do not recommend their use. Only very limited use of either technique has been made in marketing, so we do not discuss them further in this paper.

These techniques are described more extensively in Podsakoff et al. ( 2003 ), and contrasted to one another. Figure 1 (p. 898) and Table 4 (p. 891) in their paper are particularly helpful in understanding the differences across approaches.

It is unclear why the procedure is called the Harman test, because Harman never proposed the test and it is unlikely that he would be pleased to have his name associated with it. Greene and Organ ( 1973 ) are sometimes cited as an early application of the Harman test (they specifically mention “Harman’s test of the single-factor model,” p. 99), but they in turn refer to an article by Brewer et al. ( 1970 ), in which Harman’s one-factor test is mentioned. Brewer et al. ( 1970 ) argued that before testing the partial correlation between two variables controlling for a third variable, researchers should test whether a single-factor model can account for the correlations between the three variables, and they mentioned that one can use “a simple algebraic solution for extraction of a single factor (Harman 1960 : 122).” If measurement error is present, three measures of the same underlying factor will not be perfectly correlated, and if a single-factor model is consistent with the data, there is no need to consider a multi-factor model (which is implied by the use of partial correlations). It is clear that the article by Brewer et al. does not say anything about systematic method variance, and although Greene and Organ talk about an “artifact due to measurement error” (p. 99), they do not specifically mention systematic measurement error. Schriesheim ( 1979 ), another early application of Harman’s test, describes a factor analysis of 14 variables, citing Harman as a general factor-analytic reference, and concludes, “no general factor was apparent, suggesting a lack of substantial method variance to confound the interpretation of results” (p. 350). It appears that Schriesheim was the first to conflate Harman and testing for common method variance, although Harman was only cited as background for deciding how many factors to extract. Several years later, Podsakoff and Organ ( 1986 ) described Harman’s one-factor test as a post-hoc method to check for the presence of common method variance (pp. 536–537), although they also mention “some problems inherent in its use” (p. 536). In sum, it appears that starting with Schriesheim, the one-factor test was interpreted as a check for the presence of common method variance, although labeling the test Harman’s one-factor test seems entirely unjustified.

Ahearne, M., Haumann, T., Kraus, F., & Wieseke, J. (2013). It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success. Journal of the Academy of Marketing Science, 41 (6), 625–648.

Article   Google Scholar  

Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14 (3), 396–402.

Arnold, T. J., Fang, E. E., & Palmatier, R. W. (2011). The effects of Customer acquisition and retention orientations on a Firm’s radical and incremental innovation performance. Journal of the Academy of Marketing Science, 39 (2), 234–251.

Bagozzi, R. P., & Yi, Y. (1990). Assessing method variance in Multitrait-Multimethod matrices: The case of self-reported affect and perceptions at work. Journal of Applied Psychology, 75 (5), 547–560.

Baker, R., Blumberg, S. J., Brick, J. M., Couper, M. P., Courtright, M., Dennis, J. M., & Kennedy, C. (2010). Research synthesis AAPOR report on online panels. Public Opinion Quarterly, 74 (4), 711–781.

Baker, T. L., Rapp, A., Meyer, T., & Mullins, R. (2014). The role of Brand Communications on front line service employee beliefs, behaviors, and performance. Journal of the Academy of Marketing Science, 42 (6), 642–657.

Baumgartner, H., & Steenkamp, J. B. E. (2001). Response styles in marketing research: A cross-National Investigation. Journal of Marketing Research, 38 (2), 143–156.

Baumgartner, H., & Weijters, B. (2017). Measurement models for marketing constructs. In B. Wierenga & R. van der Lans (Eds.), Springer Handbook of marketing decision models . New York: Springer.

Google Scholar  

Bell, S. J., Mengüç, B., & Widing II, R. E. (2010). Salesperson learning, Organizational learning, and retail store performance. Journal of the Academy of Marketing Science, 38 (2), 187–201.

Bergkvist, L., & Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44 (2), 175–184.

Berinsky, A. J. (2008). Survey non-response. In W. Donsbach & M. W. Traugott (Eds.), The SAGE Handbook of Public Opinion research (pp. 309–321). Thousand Oaks: SAGE Publications.

Chapter   Google Scholar  

Brewer, M. B., Campbell, D. T., & Crano, W. D. (1970). Testing a single-factor model as an alternative to the misuse of partial correlations in hypothesis-testing research. Sociometry, 33 (1), 1–11.

Carmines, E. G., and Zeller, R.A. (1979). Reliability and validity assessment. Sage University Paper Series on Quantitative Applications in the Social Sciences , no. 07-017. Beverly Hills: Sage.

CASRO. (2015). Annual CASRO benchmarking financial survey.

Cote, J. A., & Buckley, M. R. (1987). Estimating trait, method, and error variance: Generalizing across 70 construct validation studies. Journal of Marketing Research, 24 (3), 315–318.

Curtin, R., Presser, S., & Singer, E. (2005). Changes in telephone survey nonresponse over the past quarter century. Public Opinion Quarterly, 69 (1), 87–98.

De Jong, A., De Ruyter, K., & Wetzels, M. (2006). Linking employee confidence to performance: A study of self-managing service teams. Journal of the Academy of Marketing Science, 34 (4), 576–587.

Diamantopoulos, A., Riefler, P., & Roth, K. P. (2008). Advancing formative measurement models. Journal of Business Research, 61 (12), 1203–1218.

Doty, D. H., & Glick, W. H. (1998). Common methods bias: Does common methods variance really bias results? Organizational Research Methods, 1 (4), 374–406.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (3), 39–50.

Goodman, J. K., Cryder, C. E., & Cheema, A. (2013). Data collection in a flat world: The strengths and weaknesses of Mechanical Turk samples. Journal of Behavioral Decision Making, 26 (3), 213–224.

Graesser, A. C., Wiemer-Hastings, K., Kreuz, R., Wiemer-Hastings, P., & Marquis, K. (2000). QUAID: A questionnaire evaluation aid for survey methodologists. Behavior Research Methods, Instruments, & Computers, 32 (2), 254–262.

Graesser, A. C., Cai, Z., Louwerse, M. M., & Daniel, F. (2006). Question understanding aid (QUAID) a web facility that tests question comprehensibility. Public Opinion Quarterly, 70 (1), 3–22.

Graham, J. W. (2009). Missing data analysis: Making it work in the real world. Annual Review of Psychology, 60 , 549–576.

Greene, C. N., & Organ, D. W. (1973). An evaluation of causal models linking the received role with job satisfaction. Administrative Science Quarterly , 95-103.

Grégoire, Y., & Fisher, R. J. (2008). Customer betrayal and retaliation: When your best customers become your worst enemies. Journal of the Academy of Marketing Science, 36 (2), 247–261.

Groves, R. M. (2006). Nonresponse rates and nonresponse bias in household surveys. Public Opinion Quarterly, 70 (5), 646–675.

Groves, R. M., & Couper, M. P. (2012). Nonresponse in household interview surveys . New York: Wiley.

Groves, R. M., Couper, M. P., Lepkowski, J. M., Singer, E., & Tourangeau, R. (2004). Survey methodology (Second ed.). New York: McGraw-Hill.

Harman, H. H. (1960). Modern factor analysis . Chicago: University of Chicago Press.

Heckman, J. J. (1979). Sample selection bias as a specification error. Econometrica, 47 , 153–161.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43 (1), 115–135.

Hillygus, D. S., Jackson, N., & Young, M. (2014). Professional respondents in non-probability online panels. In M. Callegaro, R. Baker, J. Bethlehem, A. S. Goritz, J. A. Krosnick, & P. J. Lavrakas (Eds.), Online panel research: A data quality perspective (pp. 219–237). Chichester: John Wiley & Sons.

Hinkin, T. R. (1995). A review of scale development practices in the study of organizations. Journal of Management, 21 (5), 967–988.

Huber, J., Kamakura, W., & Mela, C. F. (2014). A topical history of JMR. Journal of Marketing Research, 51 (1), 84–91.

Hughes, D. E., Le Bon, J., & Rapp, A. (2013). Gaining and leveraging Customer-based competitive intelligence: The pivotal role of social capital and salesperson adaptive selling skills. Journal of the Academy of Marketing Science, 41 (1), 91–110.

Hulland, J. (1999). Use of partial least squares (PLS) in Strategic Management research: A review of four recent studies. Strategic Management Journal, 20 (2), 195–204.

Jap, S. D., & Anderson, E. (2004). Challenges and advances in marketing strategy field research. In C. Moorman & D. R. Lehman (Eds.), Assessing marketing strategy performance (pp. 269–292). Cambridge: Marketing Science Institute.

Jarvis, C. B., MacKenzie, S. B., & Podsakoff, P. M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30 (2), 199–218.

Kamakura, W. A. (2001). From the Editor. Journal of Marketing Research, 38 , 1–2.

Kammeyer-Mueller, J., Steel, P. D., & Rubenstein, A. (2010). The other side of method bias: The perils of distinct source research designs. Multivariate Behavioral Research, 45 (2), 294–321.

Kemery, E. R., & Dunlap, W. P. (1986). Partialling factor scores does not control method variance: A reply to Podsakoff and Todor. Journal of Management, 12 (4), 525–530.

Lance, C. E., Dawson, B., Birkelbach, D., & Hoffman, B. J. (2010). Method effects, measurement error, and substantive conclusions. Organizational Research Methods, 13 (3), 435–455.

Lenzner, T. (2012). Effects of survey question comprehensibility on response quality. Field Methods, 24 (4), 409–428.

Lenzner, T., Kaczmirek, L., & Lenzner, A. (2010). Cognitive burden of survey questions and response times: A psycholinguistic experiment. Applied Cognitive Psychology, 24 (7), 1003–1020.

Lenzner, T., Kaczmirek, L., & Galesic, M. (2011). Seeing through the eyes of the respondent: An eye-tracking study on survey question comprehension. International Journal of Public Opinion Research, 23 (3), 361–373.

Lindell, M. K., & Whitney, D. J. (2001). Accounting for common method variance in cross-sectional research designs. Journal of Applied Psychology, 86 (1), 114–121.

Lohr, S. (1999). Sampling: Design and analysis . Pacific Grove: Duxbury Press.

MacKenzie, S. B., Podsakoff, P. M., & Jarvis, C. B. (2005). The problem of measurement model misspecification in Behavioral and Organizational research and some recommended solutions. Journal of Applied Psychology, 90 (4), 710.

MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and Behavioral research: Integrating new and existing techniques. MIS Quarterly, 35 (2), 293–334.

Meade, A. W., & Craig, S. B. (2012). Identifying careless responses in survey data. Psychological Methods, 17 (3), 437–455.

Nunnally, J. (1978). Psychometric methods (Second ed.). New York: McGraw Hill.

Oppenheimer, D. M., Meyvis, T., & Davidenko, N. (2009). Instructional manipulation checks: Detecting satisficing to increase statistical power. Journal of Experimental Social Psychology, 45 (4), 867–872.

Ostroff, C., Kinicki, A. J., & Clark, M. A. (2002). Substantive and operational issues of response bias across levels of analysis: An example of climate-satisfaction relationships. Journal of Applied Psychology, 87 (2), 355–368.

Paolacci, G., Chandler, J., & Ipeirotis, P. G. (2010). Running experiments on Amazon Mechanical Turk. Judgment and Decision making, 5 (5), 411–419.

Phillips, L. W. (1981). Assessing measurement error in key informant reports: A methodological note on Organizational analysis in marketing. Journal of Marketing Research, 18 , 395–415.

Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in Organizational research: Problems and prospects. Journal of Management, 12 (4), 531–544.

Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in Behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88 (5), 879–903.

Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social Science research and recommendations on how to control it. Annual Review of Psychology, 63 , 539–569.

Richardson, H. A., Simmering, M. J., & Sturman, M. C. (2009). A tale of three perspectives: Examining post hoc statistical techniques for detection and correction of common method variance. Organizational Research Methods, 12 (4), 762–800.

Rindfleisch, A, & Antia, K. D. (2012). Survey research in B2B marketing: Current challenges and emerging opportunities. In G. L. Lilien, & R. Grewal (Eds.), Handbook of Business-to-Business marketing (pp 699–730). Northampton: Edward Elgar.

Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines. Journal of Marketing Research, 45 (3), 261–279.

Rossiter, J. R. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19 (4), 305–335.

Schaller, T. K., Patil, A., & Malhotra, N. K. (2015). Alternative techniques for assessing common method variance: An analysis of the theory of planned behavior research. Organizational Research Methods, 18 (2), 177–206.

Schriesheim, C. A. (1979). The similarity of individual directed and group directed leader behavior descriptions. Academy of Management Journal., 22 (2), 345–355.

Schuman, H., & Presser, N. (1981). Questions and answers in attitude surveys . New York: Academic.

Schwarz, N., Groves, R., & Schuman, H. (1998). Survey methods. In D. Gilbert, S. Fiske, & G. Lindzey (Eds.), Handbook of social psychology (Vol. 1, 4th ed., pp. 143–179). New York: McGraw Hill.

Simmering, M. J., Fuller, C. M., Richardson, H. A., Ocal, Y., & Atinc, G. M. (2015). Marker variable choice, reporting, and interpretation in the detection of common method variance: A review and demonstration. Organizational Research Methods, 18 (3), 473–511.

Song, M., Di Benedetto, C. A., & Nason, R. W. (2007). Capabilities and financial performance: The moderating effect of Strategic type. Journal of the Academy of Marketing Science, 35 (1), 18–34.

Stock, R. M., & Zacharias, N. A. (2011). Patterns and performance outcomes of innovation orientation. Journal of the Academy of Marketing Science, 39 (6), 870–888.

Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about answers: The application of cognitive processes to survey methodology . San Francisco: Jossey-Bass.

Summers, J. O. (2001). Guidelines for conducting research and publishing in marketing: From conceptualization through the review process. Journal of the Academy of Marketing Science, 29 (4), 405–415.

The American Association for Public Opinion Research. (2016). Standard definitions: Final dispositions of case codes and outcome rates for surveys (9th ed.) AAPOR.

Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The psychology of survey response . Cambridge: Cambridge University Press.

Book   Google Scholar  

Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant validity testing in marketing: An analysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science, 44 (1), 119–134.

Wall, T. D., Michie, J., Patterson, M., Wood, S. J., Sheehan, M., Clegg, C. W., & West, M. (2004). On the validity of subjective measures of company performance. Personnel Psychology, 57 (1), 95–118.

Wei, Y. S., Samiee, S., & Lee, R. P. (2014). The influence of organic Organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42 (1), 49–70.

Weijters, B., Baumgartner, H., & Schillewaert, N. (2013). Reversed item bias: An integrative model. Psychological Methods, 18 (3), 320–334.

Weisberg, H. F. (2005). The Total survey error approach: A guide to the new Science of survey research . Chicago: Chicago University Press.

Wells, W. D. (1993). Discovery-oriented consumer research. Journal of Consumer Research, 19 (4), 489–504.

Williams, L. J., Hartman, N., & Cavazotte, F. (2010). Method variance and marker variables: A review and comprehensive CFA marker technique. Organizational Research Methods, 13 (3), 477–514.

Winship, C., & Mare, R. D. (1992). Models for sample selection bias. Annual Review of Sociology, 18 (1), 327–350.

Wittink, D. R. (2004). Journal of marketing research: 2 Ps. Journal of Marketing Research, 41 (1), 1–6.

Zinkhan, G. M. (2006). From the Editor: Research traditions and patterns in marketing scholarship. Journal of the Academy of Marketing Science, 34 , 281–283.

Download references


The constructive comments of the Editor-in-Chief, Area Editor, and three reviewers are gratefully acknowledged.

Author information

Authors and affiliations.

Terry College of Business, University of Georgia, 104 Brooks Hall, Athens, GA, 30602, USA

John Hulland

Smeal College of Business, Penn State University, State College, PA, USA

Hans Baumgartner

D’Amore-McKim School of Business, Northeastern University, Boston, MA, USA

Keith Marion Smith

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to John Hulland .

Additional information

Aric Rindfleisch served as Guest Editor for this article.

Putting the Harman test to rest

A moment’s reflection will convince most researchers that the following two assumptions about method variance are entirely unrealistic: (1) most of the variation in ratings made in response to items meant to measure substantive constructs is due to method variance, and (2) a single source of method variance is responsible for all of the non-substantive variation in ratings. No empirical evidence exists to support these assumptions. Yet when it comes to testing for the presence of unwanted method variance in data, many researchers suspend disbelief and subscribe to these implausible assumptions. The reason, presumably, is that doing so conveniently satisfies two desiderata. First, testing for method variance has become a sine qua non in certain areas of research (e.g., managerial studies), so it is essential that the research contain some evidence that method variance was evaluated. Second, basing a test of method variance on procedures that are strongly biased against detecting method variance essentially guarantees that no evidence of method variance will ever be found in the data.

Although various procedures have been proposed to examine method variance, the most popular is the so-called Harman one-factor test, which makes both of the foregoing assumptions. Footnote 14 While the logic underlying the Harman test is convoluted, it seems to go as follows: If a single factor can account for the correlation among a set of measures, then this is prima facie evidence of common method variance. In contrast, if multiple factors are necessary to account for the correlations, then the data are free of common method variance. Why one factor indicates common method variance and not substantive variance (e.g., several substantive factors that lack discriminant validity), and why several factors indicate multiple substantive factors and not multiple sources of method variance remains unexplained. Although it is true that “if a substantial amount of common method variance is present, either (a) a single factor will emerge from the factor analysis, or (b) one ‘general’ factor will account for the majority of the covariance in the independent and criterion variables” (Podsakoff and Organ 1986 , p. 536), it is a logical fallacy (i.e., affirming the consequent) to argue that the existence of a single common factor (necessarily) implicates common method variance.

Apart from the inherent flaws of the test, several authors have pointed out various other difficulties associated with the Harman test (e.g., see Podsakoff et al. 2003 ). For example, it is not clear how much of the total variance a general factor has to account for before one can conclude that method variance is a problem. Furthermore, the likelihood that a general factor will account for a large portion of the variance decreases as the number of variables analyzed increases. Finally, the test only diagnoses potential problems with method variance but does not correct for them (e.g., Podsakoff and Organ 1986 ; Podsakoff et al. 2003 ). More sophisticated versions of the test have been proposed, which correct some of these shortcoming (e.g., if a confirmatory factor analysis is used, explicit tests of the tenability of a one-factor model are available), but the faulty logic of the test cannot be remedied.

In fact, the most misleading application of the Harman test occurs when the variance accounted for by a general factor is partialled from the observed variables. Since it is likely that the general factor contains not only method variance but also substantive variance, this means that partialling will not only remove common method variance but also substantive variance. Although researchers will most often argue that common method variance is not a problem since partialling a general factor does not materially affect the results, this conclusion is also misleading, because the test is usually conducted in such a way that the desired result is favored. For example, in most cases all loadings on the method factor are restricted to be equal, which makes the questionable assumption that the presumed method factor influences all observed variables equally, even though this assumption is not imposed for the trait loadings.

In summary, the Harman test is entirely non-diagnostic about the presence of common method variance in data. Researchers should stop going through the motions of conducting a Harman test and pretending that they are performing a meaningful investigation of systematic errors of measurement.

Rights and permissions

Reprints and Permissions

About this article

Cite this article.

Hulland, J., Baumgartner, H. & Smith, K.M. Marketing survey research best practices: evidence and recommendations from a review of JAMS articles. J. of the Acad. Mark. Sci. 46 , 92–108 (2018). https://doi.org/10.1007/s11747-017-0532-y

Download citation

Received : 19 August 2016

Accepted : 29 March 2017

Published : 10 April 2017

Issue Date : January 2018

DOI : https://doi.org/10.1007/s11747-017-0532-y

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative


Create & send surveys with the world’s leading online survey software

Empower your organization with our secure survey platform

Bring survey insights into your business apps

Collect survey responses from our global consumer panel

Understand & improve customer experience (NPS®)

Understand & increase employee engagement

Create marketing content from customer feedback

Collect, review & manage applications online

Gather data & payments with online forms

Customer feedback for Salesforce

Win more business with Customer Powered Data

Build a stronger workforce with Employee Powered Data

Validate business strategy with Market Powered Data

Delight customers & increase loyalty through feedback

Improve your employee experience, engagement & retention

Create winning campaigns, boost ROI & drive growth

Elevate your student experience and become a data-driven institution

Best practices for using surveys & survey data

Our blog about surveys, tips for business, & more

Tutorials & how-to guides for using SurveyMonkey

Market research survey templates

Get the information you need to make better decisions about your products and services

Before, during, and after your product or service launch, market research is invaluable to get the insights you need to create and improve what you offer. Whether you’re hoping to measure brand awareness, test a product/concept, or understand your target market better, we have a variety of market research survey templates you can customize to your industry. Whatever your occupation, send out a market research survey and you’ll be on your way to developing a business that attracts and satisfies your target market. 

What Is market research?

But first: what is market research and why is it important? Market research describes the bundle of research activities that you’ll use to understand the market you’re operating in, such as who your customers are, what motivates them, their purchasing and consumption habits, and their actions. 

No business will thrive without conducting some kind of market research. It’s a crucial activity that informs your overall business strategy as well as substrategies, such as for your marketing campaigns and operational decisions. Investing the time, money and effort into developing these core aspects of your business without a sound understanding of the market could result in a significant waste of resources. 

We’ve prepared a comprehensive guide to market research here , but in the meantime, let’s take a look at some of the benefits of market research.

Benefits of market research

If you want to keep your business moving, it's absolutely critical to regularly perform market research.

One of the major advantages of market research is that it helps you to identify new marketplace opportunities. For example, by surveying restaurant customers in a particular area, you might find that their need for good, affordable Italian food isn’t currently being met. Or, if you already run an Italian restaurant, you might identify areas for expansion by finding out that customers are looking for an Italian deli that stocks products they can take to prepare Italian food at home. It's by regularly gathering data from customers, competitors, and others that businesses find new opportunities to exploit, which supports business growth and success. 

Another benefit of market research is that it helps you to minimize the risk associated with certain business decisions. For example, imagine you’re planning to launch a new product or service to your existing market. Without market research, you will have little idea about the optimal price, the best distribution plan, how the product will be received, or even whether the product will actually sell. With market research, you might find that the marketplace is saturated with similar products, or that there is limited demand for an offering like yours. While the process of market research can sometimes be quite involved, investing the time and effort means that you can minimize the risks—and thus any waste of cost or other resources—associated with rolling out new products and other costly activities. 

Common goals of market research

Market research provides you with the foundation for understanding your industry, market, consumers, and competitors. Accordingly, the goals that you can achieve through market research are numerous. For example, you can use market research to:

Market research surveys

Most of the goals of market research can be accomplished through the use of market research surveys. These are specially tailored surveys, administered to a target audience—typically existing or prospective customers—that aim to learn more about their preferences, needs, habits, opinions, attitudes, and more. Other methods of market research are available—focus groups, for instance, help you to delve deeper into what customers think—but surveys are the best way to gather a large amount of data in a standardized format to yield actionable insights. So what exactly should you ask in your survey? Read on for a comprehensive guide, and templates tailored for your specific needs.

How to use market research templates

If you’re getting ready to do some market research, you might feel overwhelmed about putting together a survey. The quality of the data you glean from market research depends on the quality of the questions you ask your audience, so survey design is crucial. No need to worry; we’re here to help. In the next few sections, we’ll introduce you to a range of different market research templates, and we’ll discuss how each can be used to achieve certain goals and gather specific information.

Product and service development

You have  a great idea  for a product or service, but is the world ready for it? Before you start doodling concept sketches on napkins, conduct a marketing research survey to discover the designs and features your audience will love. Already launched? Use research  questionnaires  to get ready for version 2.0. Ask your participants questions such as, “If you are not likely to use our new product, why not?” or, “What would make you more likely to use our new service?” Our  product testing survey template  can help you get started.


The age, gender, and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you understand your target market, you’re in a great position to better understand their needs, and you’ll be able to make better business decisions. There are a variety of different demographic questions you can ask. To help you brainstorm, check out the questions from our  U.S. demographics survey template .

Brand tracking

Your brand is constantly evolving. Find out how consumers perceive it over time to identify what influences it. You can also measure your brand against competitors to see where you stand in the market. We’ve got several survey templates you can use, including ones on  brand loyalty  and  brand awareness .

Consumer behavior

Keeping your pulse on your target market helps you understand and prioritize your organization’s needs. Are attitudes shifting? Do behaviors seem to be changing? By finding the answer to these questions and taking action, you’ll be in a position to better attract and retain consumers over time.

Industry insights

Get detailed information about your target market’s industry and business with one of our marketing survey templates. Get answers to questions like, “When choosing skin care products, which of the following factors matter to you?” or, “Are you a first-time home buyer, or have you purchased a home before?” and you’ll have data you can put to work immediately to fine-tune your service and product offerings.

3 tips for better market research questionnaires

1. survey outside of your customers.

Getting feedback from your current customers is valuable. But to identify new opportunities that ultimately grow your business, you’ll want to collect opinions from your entire target market .

2. Start general

Start with a demographic survey of your customers. You may be aiming for a particular audience, but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll know how to market (and how not to market) to them.

3. Get specific

Get consumer feedback on your particular line of work, products, and services. Ask about competing products, alternate services, or specific ways you can improve.

You don’t have to spend loads of money to get answers. You just need to take advantage of the smart, cost-effective tools. Not sure how to reach the right people?  SurveyMonkey Audience  gives you access to millions of respondents ready to provide the answers you need to make critical decisions. At SurveyMonkey we’re always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can make sure your efforts are as effective as possible.

Samples of market research templates

Below is a list of our expert-certified survey templates broken down by 3 of our top use cases: concept testing, brand research, and customer profiling. Keep in mind that you can always customize the questions to better fit your needs.

Concept testing:

Product testing survey template.

Is your product ready to go live? Before you make it available to the public, see how your target market feels about it with this 10-question survey. The feedback will help you identify the right improvements to make on-time. Preview template

Ad testing survey template

Take the guesswork out of your advertising efforts. This 8-question survey will help you understand how your target audience perceives your ad before you take it public. Preview template

Name testing survey template

Landing on the right name for your company or product can prove challenging. Hear what consumers have to say as you consider different options. Preview template

Logo testing survey template

Before you take a logo to market, you’ll want to see how it resonates with your target audience. Use this template for testing any and every option. Preview template

Messaging/claims testing survey template

Know how consumers will react to your messaging in advance These questions can help you evaluate and verify your claims’ value propositions. Preview template

Package testing survey template

Finding the right packaging for your products is more complicated than you might think. You’ll want to consider its visual appeal, uniqueness, and quality. Use this template to evaluate your products’ packaging. Preview template

Price testing survey template

Find out if consumers in your target market are price sensitive with this 6-question survey. You’ll also learn whether or not they’re satisfied with the value of products in your category. Preview template

Brand research:

Brand awareness survey template.

Find out about your brand’s level of awareness with this 10-question survey. You’ll learn how people discover your brand as well as perceive it. Preview template

Brand conversion survey template

See how consumers evaluate your brand compared to others in your market. Our template will also help you learn what drives people toward a particular brand. Preview template

Brand personality survey template

How does your brand make people feel? And how do people distinguish your brand from competitors? Get some answers using this template. Preview template

Brand performance survey template

Design, quality, and price are key purchasing drivers for consumers. Find out which of these factors are more important for your target market. Preview template

Customer profiling:

Typical customer analysis survey template.

Use this quick, 5-question survey to learn more about your customers; including the types of consumers they target, the competitive nature of their market, and their level of repeat business. Preview template

Typical customer demographics survey template

Understanding who your customers are requires a holistic approach. You’ll need to consider their age, gender, level of education among other things. This 10-question survey will help you learn more about your customers. Preview template

Employment survey template

Are your respondents employed? And if they are, what’s their current occupation? Use this survey template to answer both of these questions. Preview template

Firmographics survey template

Get to know the types of companies your respondents work at as well as their specific roles in them using this 10-question survey. Preview template

Target market analysis survey template

Get to know your client’s target market using this 10-question survey. It includes questions about the types of customers they’re after, the level of market competitiveness, and the possibility of repeat business. Preview template

Target market demographics survey template

Pinpoint the characteristics of your target market using this survey. You’ll find out about their age, gender, where they live, among other things. Preview template

Shopper insights survey template

Learn how consumers find out about a business in your category and go about making a purchasing decision with this 9-question survey. Preview template

Consumer behavior survey template

Learn about consumers’ awareness, consideration, and purchasing stages with this comprehensive 17-question survey template. Preview template

Path to purchase survey template

Find out your target market’s awareness of different brands, which they prefer, and what ultimately influences their purchasing decisions. Preview template

So, choose one of our ready-made market research templates, or customize one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes. Or, if you have more specific needs, let us help. We have a range of solutions—like this product concept analysis solution and our global respondent panel to help you survey your target market—that can get you started on your market research journey in a flash.

See how SurveyMonkey can power your curiosity

Leadership Team

Board of Directors

Investor Relations

App Directory

Office Locations

Terms of Use

Privacy Notice

California Privacy Notice

Acceptable Uses Policy

Security Statement

GDPR Compliance

Email Opt-In


Cookies Notice

Online Polls

Facebook Surveys

Survey Template

Scheduling Polls

Google Forms vs. SurveyMonkey

Employee Satisfaction Surveys

Free Survey Templates

Mobile Surveys

How to Improve Customer Service

AB Test Significance Calculator

NPS Calculator

Questionnaire Templates

Event Survey

Sample Size Calculator

Writing Good Surveys

Likert Scale

Survey Analysis

360 Degree Feedback

Education Surveys

Survey Questions

NPS Calculation

Customer Satisfaction Survey Questions

Agree Disagree Questions

Create a Survey

Online Quizzes

Qualitative vs Quantitative Research

Customer Survey

Market Research Surveys

Survey Design Best Practices

Margin of Error Calculator


Demographic Questions

Training Survey

Offline Survey

360 Review Template

' src=

Kate Bojkov

50 marketing survey questions and marketing surveys examples.

Free questionnaires and marketing survey examples that you can copy and create your own survey today.

marketing research paper with questionnaire

Conducing a marketing survey is one of the most affordable and effective ways to do profound research and collect real customer feedback which is considered to be one of the key elements to every successful business/product/service.

Long gone are the days when “ gut feelings ” and making assumptions were good enough. Nowadays, marketing based on data is the foundation to making important and effective decisions regardless of how big or small your business is.

Surveys and the use of all sorts of marketing forms are just part of any marketing teams’ DNA. So having them embedded in your marketing activities comes by default.

Why Marketing Surveys Are Important?

Survey 1: market research survey, survey 2: competitor research survey, survey 3: buyer persona / customer analysis survey, survey 4: brand awareness survey, survey 5: product research survey, steps to conduct a marketing survey.

web forms builder

Build all your web forms for free

EmbedForms is the only form builder you will ever need to capture web leads, create surveys or collect feedback on your website.

Free forever | Live support available

Marketing surveys and marketing research in general, are rightfully considered to be an essential part of every business for a few reasons such as:

Help you identify opportunities and threats

Conducting a marketing survey helps businesses to know in which direction they should move and what to avoid along the road.

The perfect example: coming across unreached segments meaning people who might not know your brand, opportunities such as business partnerships and collaborations, and various ways to improve your product/service meaning upsells to more customers.

Minimize risks

Well-done marketing research will provide you with a variety of data that will help you make better decisions and therefore reduce the risks of failure at any given time.

The perfect example: expanding to new markets – and trust us when we say, knowledge is power. The data you’ll collect will help you predict how well your products will sell regionally and whether that expansion is worth it or not.

Stay ahead of your competition

Keeping your eyes wide open and researching your competitors will help you stay ahead in the game. You could look into what are they doing, how are they progressing, what channels are they using and how, are they going with paid advertisements.

The perfect example: when conveying a survey about your competitor’s product you can gain valuable insights about its least and most valuable features and stay ahead of them by improving your solution based on this data.

? Here’s a list with the best marketing tools and software, both paid and free that will help you along the road.

Connect with your audience

Researching and understanding your customers means only one thing in today’s world – you will be able to connect with your audience better and more effectively. Instead of using a one-size-fits-all approach, based on data, you will be able to customize your message.

The perfect example: while doing a buyer persona survey, you will find out the demographic details of your customers plus their interests. According to this information, you could customize the message across all social media platforms – more friendly and easy-going on your Instagram and TikTok, professional and awareness-increasing on your LinkedIn profile.

Researching your market in order to get valuable insights and understand it, is key to every phase of developing and launching your product/service.

Let’s cover some basics before getting into how to do your own market research survey.

According to HubSpot’s team :

“ Market research is the process of gathering information about your target market and customers ” .

Market research can be done in various ways, and in our case via conducting surveys, so we could say – market research survey is a list of questions answered by your customers/ or potential customers regarding various subjects.

Why do it: conducting this type of survey will not only help you understand your customers and the market you are entering but it will also help you reach a specific audience, make better decisions, measure brand awareness, help you understand how to position your price on the market, gain insights on your product or a future product, and help you with your content creation and distribution.

Market Research Survey Examples:

Keep in mind though that market research is a broader term, meaning there are a lot of example questions related to various sub-topics. It’s up to you to choose what part you want to focus on.

For example, besides doing regular marketing surveys, a few years ago Starbucks had created another domain with the goal of doing market research, where people could submit their ideas and proposals. MyStarbucksIdea.com which is currently not operational accepted 100 ideas from thousands of people worldwide and implemented them into their business. Ideas like adding vegan options in their menu etc.

marketing research paper with questionnaire

An interesting way to engage the audience, collect data and do market research of the wants and needs of your customers. Here is a full video of this initiative:

Getting to know your competition might feel scary and intimidating but by looking at the bigger picture you will gain power and valuable perspective that will definitely help you in the long run.

Why do it : conducting such a survey will help you understand who your competitors are, how people perceive them against your brand/product/service, how is your offer and price in comparison to your competitors, and ultimately help you with targeting new customers.

Competitor research survey examples:

For example, the Swedish brand Happy Socks with e-mail marketing’s help and surveys are researching their competitors and the overall experience people had with purchasing on their website. To make their survey even more successful they are offering 25% off + free shipping.

happy socks email survey

Other things worth looking into are: how are your competitors attracting customers, how well are their social media channels performing, how much website traffic do they have and from what type of sources, which keywords are they ranking for and with what type of content. Helpful tools: Google Trends , Semrush , and AnswerThePublic .

In the marketing world, buyer personas are fictional individuals that represent your ideal customer.

It’s a Stock image next to an imaginary name, personal information and goals, life challenges and interests, work title, skills and experience, and most importantly how you fit into their life ( how your product incorporates in their lifestyle/ what problem does it solve ).

Why do it : doing a detailed customer analysis with a marketing survey will help you understand your customer’s needs and problems and empathize with them; based on the data you will be able to tailor your marketing efforts; understand purchasing decisions; get some behavioral insights, and create more targeted content for every channel.

“In my experience, creating buyer personas and getting to know our (potential) customers was a game-changer. It allowed us to strategically plan our entire content marketing strategy. Across all of our channels, we started personalising the message we wanted to convey, and the content that was being published. This helped us increase the engagement across all channels, increase our organic blog traffic with relevant visitors, and of most importantly increase our sales”.

Customer analysis survey examples:

Helpful tools when it comes to creating Buyer Persona from your conducted survey: Make My Persona .

An effective marketing survey that will help you to understand customer behavior is to create a very detailed and in-depth feedback form. See the example by Chipotle:

chipotle guest satisfaction survey

How memorable is your brand? How well do your customers know your brand? How do your customers perceive your brand?

If you are looking into answering these questions and more, it’s about time you conduct a brand awareness survey.

Brand awareness is a combination of four things:

Why do it : getting to know how your customers perceive your brand will help you improve your positioning on the market and therefore, help you grow your business, and increase your brand awareness and sales.

Take, for example, the everlasting battle between Coke and Pepsi ? – it is no longer a who’s got a better taste kinda battle, but instead who’s got a more loyal community.

Brand awareness survey examples:

Here are more questions and a premade brand awareness survey template you can start using right now:

Brand awareness survey template

Launching a new product takes a lot of effort, money, and time but also it comes with a lot of uncertainty and fear of failure.

You never know whether the product will be a success or not, but there is something to do about your doubts – conduct a product research survey.

A product research survey can be both when launching a new product or when looking into improving an old one.

Why do it : it will help you evaluate your customer’s reaction and opinion regarding your new/improved product and therefore help you make better decisions about the product’s functionalities, features, and design.

Product research survey examples:

For example, Alex Tooby wanted to make a pulse check of her audience to understand what kind of content (her type of product) they will want from her to create. It is a perfect marketing survey to see what her target audience needs so she can accommodate her services based on their actual needs.

audience survey

Now that you are aware of the most important types of marketing surveys, it’s only fair to move on to a practical step-by-step of how to conduct a single survey.

Step 1: Set a clear goal

Before starting to write those questions, think about a clear goal of why you’re doing the marketing survey.

Are you looking into expanding to other markets? Are you looking into creating and launching a new product or improving an old one? What exactly are you looking to find out by doing the survey?

Setting clear goals and intentions for the marketing survey will help you get the answers you need.

Step 2: Map out a workflow for the task

This is more of a technical thing to do – but nonetheless, it’s important. Make sure you establish a budget, choose what markets you want to survey, decide whether you’ll hire a market research company to assist you, and based on your goals – choose what you’ll investigate.

Step 3: Choose a tool in which you’ll create the survey

Make sure you also put a lot of thought into how the marketing survey would look. You don’t want to overwhelm your target group with too many questions at once or have a survey with an inconvenient design.

Step 4: Collect and analyze the data, and lastly

Step 5: take action.

Based on your research findings and the initial goals, you can make a safe decision and choose a direction in which you want to “move”.

Free Marketing Survey Tools

Now that we’ve gone over every how and why, the only thing remaining are the tools with which you can create these surveys, and here are some free options:

If you’re looking for more alternatives – here’s a list with more than 25+ Form Builder Tools .

Using surveys is an affordable and effective way to get valuable insights both for the market and your customers, so do make sure to make the most of it!

Now you have all the information needed, so there’s no need to spend additional time searching for the right questions, instead, you can only focus on getting that customer feedback and making better decisions based on data.

Need feedback forms for your website? Embed forms widgets on your website for only $4.99/month !

Related Articles

survey email templates

Subscribe for updates

Stay in the know with all the latest social media trends.

See EmbedSocial in action. Get a Demo

Privacy Overview

Oh no! We couldn't find anything like that.

Try another search, and we'll give it our best shot.

28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Swetha Amaresan

Published: May 23, 2022

The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Person fills out a questionnaire surrounded by question mark scrabble tiles

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?

→ Free Download: 5 Customer Survey Templates [Access Now]

A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.

Table of Contents:

Questionnaire Definition

Survey vs. questionnaire, questionnaire templates.

Questionnaire Design

How to make a questionnaire.

A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.

The questions should always remain as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.

What makes a good questionnaire?

A good questionnaire seeks to determine what you need versus what you want. It should be valuable and come from the respondent’s point of view. It should also be specific to the topic and have open-ended, long-form, or short-ended questions. Questionnaires should be concise and simple while offering the respondent’s experience with your business.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and provide accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from their entire customer base using an online questionnaire.

When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of the existing and potential customers. They are the ones who have a say in purchasing decisions.

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.

However, questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.

Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.

What makes a good survey question?

To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly provide data on their experience.

A good survey happens when good questions can give a business good data to examine. A good survey has:

1. A Goal in Mind

To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help formulate clear and concise questions that need to be asked to complete your goal. The more your questions focus on one or two objectives, the better your data will be.

2. Clear and Distinct Answers and Questions

You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple choice options in your survey, be clear. Here’s an example of a good and poor multiple choice answer:

Poor Example


Good Example

What is the main reason so many people moved to California in 1849?

In the poor example, the respondent would be confused about what is being asked. The survey didn’t fully explain the question, and the options are also confusing. Whereas in the good example, the question doesn’t confuse the respondent, and they know how to answer. Always make sure answers and questions are clear and distinct to give the respondent the best outcome when completing the survey.

3. Separate questions

A good survey asks one question at a time. For example, a bad survey question would read, “ What is your favorite sneaker and clothing apparel brand?” This is bad because you’re asking two questions at once, not separately. Each question should focus on getting specific pieces of information.

By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, ask, “ What is your favorite sneaker brand?” then, “What is your favorite clothing apparel brand?” By separating the questions, you allow your respondents to give separate and precise answers.

1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

5 Customer Survey Templates

Featured resource, 2. client questionnaire template.

It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.

1. How much time do you spend using [product or service]?

2. In the last month, what has been your biggest pain point?

3. What's your biggest priority right now?


3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

2. What is the primary reason for your visit to [website]?

3. Are you able to find what you're looking for on the website homepage?

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

3. Rank the following items in terms of their priority to your purchasing process.

5. Please rate our staff on the following terms:

6. Would you purchase from our company again?

7. How can we improve your experience for the future?


5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.

1. What was the ease of your experience with our company?

2. The company did everything they could to make my process as easy as possible.

3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?

4. How much effort did you have to put forth while working with our company?

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

Employed full-time

Employed part-time

Freelance/contract employee


2. How many employees work at your company?

3. How would you classify your role?

Individual Contributor

4. How would you classify your industry?




Good Survey Questions

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.

It's important to note that this question provides you with the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and re-strategize your campaigns based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .

6. "If you could change one thing about [product], what would it be?"

This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team identify flaws and increases your chances of retaining a valuable customer segment.

For customers that have recently churned, this question provides insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and provide solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or company name]?"

If you're operating in a competitive industry, customers will have more than one option when considering your brand. Additionally, if you sell variations of your product or produce new models periodically, customers may prefer one version over another.

For this question, you should provide answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you obtain the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers accomplish a goal. Therefore, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to remain loyal to your brand.

9. "How would you feel if we did not offer this product, feature, or service?

Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.

Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would you miss the most about it?"

This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain.”

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will remain loyal to your brand. Research shows that one in three customers will leave a brand they love after just one poor service experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how thorough your support team is and whether or not they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.

18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.

Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples

1. customer satisfaction questions.

patient satisfaction survey

Here are a few more types of questions you can use in your questionnaire to collect different types of data.

3. Multiple-Choice

Multiple-choice questions offer respondents several options of answers to choose from. This is a popular choice of questionnaire formats since it's simple for people to fill out and for companies to analyze. Multiple-choice questions can be in single-answer form (respondents can only select one response) or multiple-answer form (respondents can select as many responses as necessary).

4. Rating Scale

Rating scale questions offer a scale of numbers (typically one 10) and ask respondents to rate various items based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.

3. Likert Scale

Likert scale questions assess whether or not a respondent agrees with the statement, as well as the extent to which they agree or disagree. These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree."

4. Open-Ended

Open-ended questions ask a broader question or possibly elaboration on a particular response to one of the close-ended questions above. They are accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. In addition, a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Ensure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will ensure that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

Additionally, you should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and ensures that all of the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to provide a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that provide insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared towards the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Click me

Don't forget to share this post!

Related articles.

Everything You Need to Get Started With Concept Testing

Everything You Need to Get Started With Concept Testing

Top 10 Survey Email Subject Lines To Maximize Your Results

Top 10 Survey Email Subject Lines To Maximize Your Results

What Is a Likert Scale? [Examples & Templates]

What Is a Likert Scale? [Examples & Templates]

The 18 Best Totally Free Online Survey Makers & Tools

The 18 Best Totally Free Online Survey Makers & Tools

Nonresponse Bias: What to Avoid When Creating Surveys

Nonresponse Bias: What to Avoid When Creating Surveys

Leading Questions: What They Are & Why They Matter [+ 7 Examples]

Leading Questions: What They Are & Why They Matter [+ 7 Examples]

14 of the Best Survey Templates to Put in Front of Your Customers

14 of the Best Survey Templates to Put in Front of Your Customers

28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

What's Survey Fatigue & How to Avoid It

How to Create a Survey in Excel, Word, Google, Facebook, & SurveyMonkey

How to Create a Survey in Excel, Word, Google, Facebook, & SurveyMonkey

5 free templates for learning more about your customers and respondents.

7+ Marketing Questionnaire Examples & Samples in PDF | DOC

Marketing activities questionnaire.

marketing activities

Marketing Survey Questionnaire

survey questionnaire

Marketing Strategy Questionnaire

marketing strategy

Internet Marketing Assessment Questionnaire

internet marketing assessment

What Is a Marketing Questionnaire?

Importance of a marketing questionnaire, sample marketing questionnaire.

sample marketing questionnaire

Marketing Management Questionnaire

marketing management

Sales and Marketing Questionnaire

sales and marketing questionnaire

Marketing Evaluation Questionnaire

evaluation questionnaire

How to Write a Marketing Questionnaire

More Design

5+ restaurant questionnaire examples, samples, what is the importance of a questionnaire, 9+ income questionnaire examples, samples, 8+ lifestyle questionnaire examples, samples, what is a questionnaire, 7+ hr questionnaire examples, samples, 10+ evaluation questionnaire examples, samples, 35+ health questionnaire examples, related articles.

Create a Survey in less than 60 seconds!

Enterprise survey software.

Enterprise Survey Software to thrive in your business ecosystem

NPS Software

Turn customers into promoters

Offline Survey

Real-time data collection, on the move. Go internet-independent.

360 Assessment

Conduct omnidirectional employee assessments. Increase productivity, grow together.

Reputation Management

Turn your existing customers into raving promoters by monitoring online reviews.

Chatbot for Website

Collect feedback smartly from your website visitors with the engaging Chatbot for website.

Get the best research validation with responses from a pre-screened and profiled audience with our Online Panel!

Swift, easy, secure. Scalable for your organization.

Executive Dashboard

Customer journey map, craft beautiful surveys, share surveys, gain rich insights, recurring surveys, white label surveys, embedded surveys, conversational forms, mobile-first surveys, case management, audience management, smart surveys, video surveys, secure surveys, api, webhooks, integrations, survey themes, accept payments, custom workflows, all features, customer experience, employee experience, product experience, marketing experience, sales experience, hospitality & travel, market research, saas startup programs, wall of love, success stories, sparrowcast, nps benchmarks, learning centre, apps & integrations.

Our surveys come with superpowers ⚡

Blog Best Of

25 Market Research Questions You Need To Use In 2023!

Kate william.

2 January 2023

Before we learn about market research questions , how about a coke?

Coca-Cola, from classic coke to their famous diet coke, is a success. No doubt. But they’ve had their share of failures too.

One of these failures happened because of poor market research. Coca-Cola’s highly ambitious product, C2 , which was half regular and half diet coke, tanked badly, as they didn’t ask the right questions to the right audience during market research.

Coca-Cola lost upwards of $50 million on C2, and we don’t want something similar happening to one of your products. That’s why our focus is on market research questions that’ll get the right responses. Plus, we’ll discuss:

How to Write Market Research Questions

What is Market Research?

Market research is the process of gaining your target customer’s insights about new products, competitors, preferences, or more. Marketing research is all about getting that high-value information on things that could benefit a company and help them grow – and surveys are a great tool for this.

If you struggle with writing questions for your market research surveys, bookmark this blog. The better and more precise these market research questions are, the better the data, and the better the decision you make with it.

25 Market Research Questions to Use in 2023

Here we are now –  the 25 most effective market research questions that deliver outstanding results when used in research surveys. We’ve split these questions into five different categories so that you can pick the right ones at the right time.

These marketing research questions can be open-ended, multiple-choice, or scale-based questions as per your data requirements.

1. New Product Survey Questions

A new product launch is where most market research happens. As exciting as it sounds, it can cause a massive failure if the new product ain’t what the target audience wants it to be.

To understand that, here are the market research questions you can ask:

Need a ready-to-launch e xample of market research questions? H ere’s a survey created with SurveySparrow .

From audience panel services to 600+ survey templates , get all the tools you need to research a new market, launch a new product or overhaul your current marketing strategy. Dive in with a free account.

PS : Until you choose to upgrade, it’s free forever.

Please enter a valid Email ID.

14-Day Free Trial • No Credit Card Required • No Strings Attached

2. New Business Survey Questions

When you’re about to enter a new business or market opportunity, it always works well to:

These are the 5 market research questions for new business:

3. Competitive Analysis Questions

Let’s face it. Whatever your business is, there are competitors. Some are big, some are small, but competition is there, and when you’re keeping tabs on them by asking the right market research questions from your teams and customers, you stay ahead of the curve!

Here are five good market research questions for competition analysis:

4. Questions For Your Existing Customers

When you and your teams are working on a new product, or service, or want to bring changes to the existing ones, it’s always best to know your customer’s opinions about it. Because you want to deliver what they want, and the changes that’ll take their satisfaction levels with your brand to the next level.

Check out these 5 market research questions for your customers:

5. Questions To Improve Customer Service

If you thought market research and market research questions were only about new products, new business opportunities, insights from existing customers, and competitor analysis, think again!

Market research has always been about improving according to your customers, target audience, and employee insights. Your customer experience always needs review and timely improvements, and a market research survey backed with the right market research questions would help you big-time here.

So, let’s look at five such examples of market research questions that you can ask about your customer service:

Here are 10 tested tips to create a perfect market research survey that gets results. Make full use of it.

Benefits of Market Research. What Makes it So Important?

While we were explaining market research and market research questions, we mentioned one of its biggest benefits too. The benefit that makes it absolutely important for any business gunning for long-term and sustained growth.

Guessed it? Well, it’s the benefit of getting rich insights from your target audience. But that’s not the only benefit.

Yes, market research offers a lot more than you can think of. And it’s time we discuss them one by one.

Know Your Business Better

When you get feedback from customers and the target market about a product or service, you see the difference between your and your customer’s opinions. Observing this difference gives you the chance to bridge that down by aligning the new or existing product based on their wants.

So, when you use the right market research questions in your survey, you get to observe your company through the target audience’s lens, which in turn allows you to understand the business and its goals better.

Get More Business Opportunities

While conducting a market research survey, you often find or realize a new opportunity or avenue where the company can thrive. This realization comes when you analyze the collected survey data and see your target market’s interest in this new opportunity.

Discover New Customer Segments To Target

“The product has come out well. I would like to use it, and I think the Genz’s would like it too.”

If the answer to one of your market research questions is something like this, you and your teams know they have a new customer segment to target. That’s a powerful benefit of conducting a well-planned market research survey that contains the right questions.

Massively Reduce The Risk Of Failing

With market research or market research surveys, you don’t just get to know the insights and opinions of your target audience on a certain product, you also come to understand areas where it’s severely lacking and can cause a failure if not duly addressed.

Also, with a few well-crafted market research questions, you get to know the areas where your business is lacking. And if you’re working on those, the chances of your business going under reduces massively.

Understand Where And How To Market

By using the right market research questions in your surveys, you understand where and how your customers and target group want your teams to market a product.

Give your survey respondents the freedom to express themselves and you’ll get gold out of your market research. Believe us on that!

Track Your Competition

While conducting market research, you can’t forget about your competitors. As a leader, you need to stay on top of proceedings regarding your competitors and their products. Your teams need to have answers to questions like, what new are they bringing, what’s their new campaign like, what are they focusing on at the moment, and many more.

What better way to do that than to ask these subtly by including the right market research questions. And trust us, you’ll get massive information about your competition with these surveys, that’ll allow you to pivot and do better.

Identify New Trends

Scanning the internet for new trends is an absolute time-consuming process. You can replace that with market research and market research surveys to stay updated and well-informed on what new your customers want.

If not anything, it’ll save your teams a lot of time, which they can use for other important tasks.

Predict The Future

To sum all the benefits we’ve mentioned, you’ll be able to predict the future of your products, services, and even your business after knowing your customer’s insights and opinions on it. That’ll give you the chance and the freedom to bring the right changes at the right time. Ain’t that impressive?

Reliable Tools for Conducting Market Research

You now know the twenty-five top market research questions to include. But how can you add these questions to a market research survey and send it? What are the different tools you could use for it?

If you’re having these questions, with no further ado, get your answers here.

A Full-Action Survey Software

There can be nothing better than using survey softwares to conduct market research surveys. Period. But why? Well, survey software is the best way to gather reliable information quickly from your customers and employees about your existing or new products. These surveys would give clarity about your potential and target customers, buyer persona, and the solid feedback you’ll receive will help you strategize and do better eventually.

If you’re looking to use survey software for your research surveys, look no further than SurveySparrow. This Typeform alternative allows you to create engaging forms and surveys with no hassle. These surveys are conversational, easy-to-use, and completely secure. More importantly, it offers features like likert scale questions , interactive dashboards, customization, embedded surveys, recurring surveys, and so much more. And you can use all these features in the 14-Day free trial itself.

Our friendly suggestion: Don’t miss out on this!

Chatbots for the Website

Chatbots are the future of market research, no doubt on that. As per a study, by 2024, the global market for chatbots is projected to be over $994 million. That’s some number! Thousands of brands are implementing or have implemented chatbots in their everyday business task. From doing market research to tracking and answering customer’s queries, chatbots are everywhere.

Do you know what’s the best thing about a chatbot? It’s that it makes a customer’s or employee’s journey more enjoyable, as the conversations are natural and human-like. In addition, a chatbot will always ask a follow-up question to your customers just like a human mostly does. And this helps in market research. How? By making sure you and your teams are always up to date about what your customers want and what their expectations are from your products, services, and support.

SurveySparrow’s no-code Feedbot is made to gather insightful market data with no programming knowledge. Deloitte Digital , a San Francisco-based marketing, and advertising company de-cluttered their data collection process using SurveySparrow’s Feedbot. The company was facing challenges while collecting market data with the paper questionnaire format. However, the chat-like experience and interactive UI of Feedbot helped them gather 804 survey responses out of 1200 surveyed people. That’s a 67% completion rate. Market research conducted most profitably, isn’t it?

360 Degree Feedback Software

You can spend all your dollars on your customers to make them stay, but without your employees’ efforts, it just won’t happen. When we talk about market research, the first thing that comes in our mind is the customers. We want to conduct market research to gain knowledge about customer preferences, insights, and opinions. But, what about employee research to find their satisfaction levels?

In recent times, employee satisfaction and experience have both become popular and crucial topics. Because, no matter the industry, people like to do business with people. And satisfied employees are the most real, and simple people to attract customers and keep them engaged.

That’s why it’s important to use a 360-degree feedback tool like SurveySparrow’s 360 degree feedback solution . With this, you can conduct an employee assessment (research) to increase their satisfaction levels and drive growth. Trust us, you need to conduct such assessments, especially going forward in this new normal.

Let’s Begin!

There you have it, then. You now know the benefits of market research, twenty-five different questions to include in the market research survey, tools to conduct these surveys, and as a bonus, highly effective tips to create the perfect market research survey.

The only thing that’s left now is for you to use these questions and start conducting market research surveys. SurveySparrow and its marketing experience solution can make this process a lot easier, effective, and the least time-consuming for you and your teams. So, check it out, and we’re just this click away if you need any help. Waiting to hear from you. Au revoir!

Content Marketer at SurveySparrow

You Might Also Like

How to reduce customer acquisition cost, 10 employee retention strategies that matter, what is a dichotomous question — dichotomous survey & examples, cherry-picked blog posts. the best of the best..

Leave us your email, we wont spam. Promise!

Create conversational market research surveys

Understand every aspect of your target market and take better decisions. try surveysparrow for free..

14-Day Free Trial • No Credit card required • 40% more completion rate

Hi there, we use cookies to offer you a better browsing experience and to analyze site traffic. By continuing to use our website, you consent to the use of these cookies. Learn More

Research Papers on Marketing

No doubt, marketing is an interesting field. It includes activities and strategies to make products and services that will satisfy customers while making profits for the company. Students often find difficulty in writing marketing research papers. Therefore, Researchomatic is offering a wide range of marketing research papers for you. It will help you in writing your marketing research papers.

Qualitative And Quantitative Research


Comparison between ocean strategies, concentration (marketing), corporate social responsibility, the impact of loyalty programs on convenience store customer shopping behavior, democratic education and administration, understanding the concep8t of human resource management (staffing & training), staffing and training, understanding the concept of staffing & training, generate free bibliography in all citation styles.

Researchomatic helps you cite your academic research in multiple formats, such as APA, MLA, Harvard, Chicago & Many more. Try it for Free!

marketing research paper with questionnaire

We've updated our privacy policy. Click here to review the details. Tap here to review the details.

Activate your 30 day free trial to unlock unlimited reading.

Marketing Research Paper

Joanne Palad

You are reading a preview.

Activate your 30 day free trial to continue reading.

Marketing Research Paper II

Check these out next

marketing research paper with questionnaire

A requirement in our Marketing Research II at De la Salle University - Dasmariñas


marketing research paper with questionnaire

More Related Content

Slideshows for you (20).

marketing research paper with questionnaire

Similar to Marketing Research Paper (20)

marketing research paper with questionnaire

Recently uploaded (20)

marketing research paper with questionnaire

Share Clipboard

Public clipboards featuring this slide, select another clipboard.

Looks like you’ve clipped this slide to already.

You just clipped your first slide!

Create a clipboard

Get slideshare without ads, special offer to slideshare readers, just for you: free 60-day trial to the world’s largest digital library..

The SlideShare family just got bigger. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd.

marketing research paper with questionnaire

You have now unlocked unlimited access to 20M+ documents!

Unlimited Reading

Learn faster and smarter from top experts

Unlimited Downloading

Download to take your learnings offline and on the go

Instant access to millions of ebooks, audiobooks, magazines, podcasts and more.

Read and listen offline with any device.

Free access to premium services like Tuneln, Mubi and more.

Help us keep SlideShare free

It appears that you have an ad-blocker running. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators.

We've updated our privacy policy.

We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.

You can read the details below. By accepting, you agree to the updated privacy policy.

An research paper examples on marketing is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject.

Some signs of marketing research paper:

The goal of an research paper in marketing is to develop such skills as independent creative thinking and writing out your own thoughts.

Writing an research paper is extremely useful, because it allows the author to learn to clearly and correctly formulate thoughts, structure information, use basic concepts, highlight causal relationships, illustrate experience with relevant examples, and substantiate his conclusions.

Examples List on Marketing Research Paper

survey software icon

marketing research paper with questionnaire

Quantitative Market Research: The Complete Guide

Quantitative Market Research

What is Quantitative Market Research?

Quantitative Market Research is a technique to ask questions to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction levels. Well-founded results can be achieved in case a large sample size that represents a population is surveyed.

The age of Information has transformed both selling as well as purchasing habits and norms. “Information” or “data” is now more valuable than gold. Companies rise and fall on the basis of how well they are able to collect and analyze data and make informed decisions based on the gathered insights.

Any evolved customer who makes a purchase online can tell how quickly businesses have become “customer-centric”. And the first step towards becoming a customer-centric business is through customer feedback and research.

Quantitative Market Research Quote

For instance, “Based on your overall experience with us, how likely are you to recommend us to a friend or colleague?” – This one question, the Net Promoter Score question, changed the game for businesses across the Globe. With just 1 question, companies are now able to collect real data from real customers on how well their organic word-of-mouth referrals can grow their business and how less/more they have to spend on paid advertising and promotions or which area of their product or service quality requires improvements.

This is just 1 in hundreds of such Quantitative Market Research survey questions that have fundamentally and exponentially helped organizations, including nonprofits, charities, educational institutions and business alike, to make decisions that are based on real data!

Organizations are dependent on quantitative analysis for the statistical evaluation of data because it gives systematic, detailed information about the problem at hand or the target audience. This market research technique revolves around surveys , questionnaires and polls and the data collected is evaluated numerically, statistically, mathematically to form better strategies and marketing plans.

Methods to Conduct a quantitative market research

But before we dive into the steps that are required to carry out a successful Quantitative Market Research study, let’s look at a few more critical reasons why you need to do so.

Reasons to conduct Quantitative Market Research

steps of quantitative market research

Significance of Quantitative Market Research

As the name implies, Quantitative market research focuses on the quantity and structured collection of data. It began with face-to-face techniques and now has evolved into online surveys like those provided by QuestionPro. It is often used to capture data like customer behavior , size of the market, identifying reasons for product repurchase. This type of market research is usually based on a large number of samples.

Characteristics of Quantitative Market Research

The basic characteristics of quantitative market research are:

What is the methodology for creating a successful quantitative market research survey?

Quantitative market research is a highly scientific method of market research. It uses deductive reasoning to come to a conclusion and create actionable insights from the data collected. This research method works on the principle of developing a hypothesis, collecting data and then analyzing that data to further prove or disprove the hypothesis. The milestone based procedure of the quantitative design is:

The milestones mentioned above fall under 5 quantitative design types namely; survey research , descriptive research , correlational research , causal-comparative/quasi-experimental research and experimental research .

What are the common techniques to conduct a quantitative market research?

Quantitative market research can be conducted by primary and secondary research types. Some of the Some of the most common ways to conduct a quantitative market research are:

Primary quantitative market research techniques

Primary techniques are the most common forms of conducting quantitative market research. Some of the most common and widely used forms are:

Secondary quantitative market research techniques

Secondary techniques to conduct quantitative market research are a means to validating a hypothesis or drawing conclusions from empirical data and primary data. This research method is a form of observational market research where historical data helps validate the statistical observations of the primary data. For example: mapping the purchase of snowblowers to the months where sales spike with historical data of inclement weather helps manage supply and demand as well as trained personnel during those months.

5 steps needed for creating a successful quantitative market research survey:

Quantitative Market Research Analysis

Learn more about Quantitative Data

Guesswork or limited awareness of numbers can never result in the success of an organization. Quantitative market research offers the perfect medium for researchers to analyze customer behavior and adaptability so that the growth of the organization isn’t hampered.  

Quantitative market research questions – Use and Types

According to the objective of research, the survey creator can decide the type of questions to be used. To put it briefly:

Quantitative questions are usually close-ended and are simpler to analyze when compared to the qualitative counterparts which are open-ended and much harder to analyze. If you’re looking to obtain statistics and quantifiable results, you can implement quantitative market research questions.

These questions are easy for the respondents to answer. Due to their close-ended nature, a sizeable quantity of questions can be asked without having to worry about whether the respondents will get irritated by them or not.  Quantitative questions can start with “how” or “what” and can be used in questions such as “how frequently” or “how many” or “what are” or “what is the extent”.

The most used quantitative market research questions are:

Net promoter score : This question can be asked to evaluate customer satisfaction and brand shareability. It’s usually a 0-10 scale which provides a very filtered yet efficient perspective about brand recommendation. The respondents are divided on the basis of the provided input.

Improve Net Promoter Score

Likert-scale: It’s a psychometric question to evaluate customer opinions towards a particular situation with two polarities at each end of the scale. The Likert-scale question has a statement and 5, 7 or 9 response options for the respondents to choose from. These questions used for customer satisfaction , employee satisfaction , and academic surveys .

Likert scale example for 5 response options

Multiple-choice: These fundamental components of a survey can be vital in getting the best responses in quantitative research as they provide the exact options that an organization would want their respondents to choose from.

multiple choice questions

Matrix questions: These are multiple choice questions assembled in form of a matrix. They are extremely convenient for survey makers to create and analyze these kinds of questions and for respondents to construe and answer.


Read more: Survey Questions and Sample Survey Questions

Statistical Analysis in Quantitative market research

Quantitative market research uses a host of statistical analysis techniques to process the response data and derive meaningful and clear insights. These insights gathered from statistical analysis enables researchers to derive the final conclusion of the quantitative research.

Here are 5 commonly used statistical analysis techniques:

Conjoint analysis is a method used to identify the value of various attributes such as cost, features, benefits for the customers that lead to the purchase of a particular product or service. With increasing technology implementation features in devices and gadgets, this analysis method has been widely adopted for product pricing, market placement, and product launch.

TURF (Total Unduplicated Reach and Frequency) analysis allows an organization to gain insights on a combination of products/services that’ll attract the highest number of customers. This is done by producing the reach and frequency of unduplicated data from the obtained responses.

GAP analysis is used to calculate the difference between the desired and actual performance of a particular product/service. By measuring this, an organization can make improvements to mend the gap and make their attributes more appealing to reduce the gap.

Also known as “best-worst” scaling, MaxDiff is choice-model used to acquire customer preferences of multiple characteristics such as product features, brand images, and preferences, activities around the branding etc. It does have some similarity to Conjoint analysis but is much simpler to implement and analyze.

Cross-tabulation is a statistical analysis tool that allows comparison of two or more categories in a brief tabular format for convenient data analysis.

Advantages of quantitative market research:

Disadvantages of quantitative market research:

How does Quantitative Market Research  work  using QuestionPro?

QuestionPro offers a string of standard and advanced question types like single select, multi-select, Net Promoter Scale or Van Westendorp etc. that can be chosen to create a powerful survey. The survey has to be branded and personalized as per your company policies and also has to include logic and branching suitably.

Types of Customer Satisfaction Surveys

Distribution of surveys using the right mediums is an integral part of data collection. You can reach as many people as you wish to by using sources like Emails that can also be scheduled, QR code, Mobile application that allows offline data collection , Automated IVR surveys , and Web intercept surveys .

Distribute Customer Satisfaction Survey

Responses are updated on a dashboard as and when respondents take the survey. As a survey maker, you can keep an eye on the live updates of the customers who’ve started the survey but not yet finished it or who’ve completed it or who’ve just begun, on the dashboard.

Using techniques like Conjoint Analysis, SWOT Analysis, TURF Analysis, one can obtain a solid statistical understanding of the collected data for organizations and academicians. The updates in analytics are done in real-time using advanced analytics programs.

This marketing research method is used to know how alike do people think about a certain product and derive results for data-oriented decision making. When a new product is being launched or a product is being upgraded, quantitative market research can be put to use to know what the target audience thinks about the change and whether it will be well adapted.


Product management recognizes the product and its customers throughout its lifecycle, from development to positioning and price. Learn more.

Product Management: What is it, Importance + Process

Mar 1, 2023

marketing research paper with questionnaire

Are You Listening? Really Listening? — Tuesday CX Thoughts

Feb 28, 2023

Product strategy is a company's plan to define and implement a product's vision. This explains a product's "big picture". Learn more.

Product Strategy: What It Is & How to Build It

Unlock the power of collaboration with our comprehensive guide to collaborative research. Join QuestionPro and take it to the next level.

Collaborative Research: What It Is, Types & Advantages

Feb 27, 2023

Other categories

Market Research

Try Qualtrics for free

Market research questions: what to ask and how.

9 min read Whether you’re looking for customer feedback, product suggestions or brand perception in the market, the right market research questions can help you get the best insights. Learn how you can use them correctly and where to begin.

What is market research?

Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves.

For example, this could be an online questionnaire , shared by email, which has a set of questions that ask an audience about their views. For an audience of target customers, your questions may explore their reaction to a new product that can be used as feedback into the design.

Why do market research?

When you have tangible insights on the audience’s needs, you can then take steps to meet those needs and solve problems. This mitigates the risk of an experience gap – which is what your audience expects you deliver versus what you actually deliver.

In doing this work, you can gain:

Get started with our free survey software

Who do you ask your questions to?

Who to target in your market research is crucial to getting the right insights and data back. If you don’t have a firm idea on who your target audiences are, then here are some questions that you can ask before you begin writing your market research questions:

We’ve put together some questions below (Market research questions for your demographics) if you wanted to reach out to your market for this.

With the answers, you can help you segment your customer market, understand key consumer trends , create customer personas and discover the right way to target them.

Market research goals

Give yourself the right direction to work towards.There are different kinds of market research that can happen, but to choose the right market research questions, figure out your market research goals first.

Set a SMART goal that thinks about what you want to achieve and keeps you on track. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. For example, a good SMART business goal would be to increase website sales for a top product by 10% over a period of 6 months.

You may need to review some strategic business information, like customer personas and historical sales data, which can give you the foundation of knowledge (the ‘baseline’) to grow from. This, combined with your business objectives, will help you form the right SMART targets tailored to your teams.

Types of market research questions

Now that you have your SMART target, you can look at which type of market research questions will help you reach your goal. They can be split into these types:

Market research questions for your demographics

Demographic information about your customers is data about gender, age, ethnicity, annual income, education and marital status. It also gives key information about their shopping habits.

Here are some questions you can ask in your market research survey:

Learn more about the demographic survey questions that yield valuable insights .

Market research questions for your customer

These questions are aimed at your customer to understand the voice of the customer — the customer marketing landscape is not an one-way dialogue for engaging prospects and your customer’s feedback is needed for the development of your products or services.

Learn more about why the voice of the customer matters or try running a customer experience survey.

Market research questions for your product

These questions will help you understand how your customers perceive your product, their reactions to it and whether changes need to be made in the development cycle.

There are also a set of questions you can ask to find out if your product pricing is set at the right mark:

Have you tried a pricing and value research survey to see how much your target customers would be willing to pay?

Market research questions for your brand

How does the impact of your products, services and experiences impact your brand’s image? You can find out using these questions:

Learn more about brand perception surveys and how to carry them out successfully.

How to use market research questions in a survey

For the best research questionnaires, tailoring your market research questions to the goal you want will help you focus the direction of the data received.

You can get started now on your own market research questionnaire, using one of our free survey templates, when you sign up to a free Qualtrics account.

Drag-and-drop interface that requires no coding is easy-to-use, and supported by our award-winning support team.

With Qualtrics, you can distribute, and analyse surveys to find customer, employee, brand, product, and marketing research insights.

More than 11,000 brands and 99 of the top 100 business schools use Qualtrics solutions because of the freedom and power it gives them.

Related resources

Descriptive research 8 min read, video in qualitative research 10 min read, descriptive statistics 15 min read, correlation research 11 min read, video feedback 8 min read, population and samples 9 min read, causal research 16 min read, request demo.

Ready to learn more about Qualtrics?

Formplus Blog

Whether online or offline, you need to politely approach survey respondents and get them excited to fill your questionnaire when carrying out a research survey. Therefore, before going into the questions you want to ask, you need to kickstart your data collection process with a compelling survey or questionnaire introduction.  

Generally, only a few people would even listen to you if you shoved your survey in their faces without a simple introduction first. Survey introductions in online questionnaires help you prepare the minds of your respondents ahead of time and gather the best responses. 

What is a Survey Introduction?

A survey introduction is a concise description with relevant information about a survey. It is the first part of the survey that prospective respondents interact with and it helps them decide whether to fill your questionnaire or not. 

Think of survey introductions as abstracts that communicate the entire essence of the data collection process. Without a good abstract, your thesis gets delayed or unapproved. 

Following through with this thought means that the more exciting your survey introduction is, the higher your chances of collecting the right number of quality survey responses.

Features of a Survey Introduction

A good survey introduction must answer these 5 questions: 

Here, you should include the name of the person or organization that is carrying out the research. 

Survey respondents need to understand the aims and objectives of your research. This shows them why your survey is important and why they need to be part of it.  

Prepare their minds ahead of time by adding an estimated survey-completion time. While shorter surveys are likely to have more respondents, don’t give a false estimation to bait people to fill your survey. 

Data privacy and protection is a huge concern for everyone. Since you plan to collect data from respondents, you need to tell them how you will use this information. You can include a link to your company’s privacy policy.

Include instructions on how to fill the survey. Include information about relevant documents for the survey too.  

Your survey should be written in simple language your audience understands. It should be friendly, human and show the respondents how much impact they’ll make by taking part in the survey. Always include a nice “thank you” note in your survey introduction. 

Types of Survey Introduction  

Market survey introduction.

If you’re conducting market research using a survey , then you need a market survey introduction. To get more information about your customers/ target market, you need to conduct a market research survey. A market survey introduction gives your target audience a clear picture of what you want to achieve and how their participation is an important part of it.

Market research serves multiple purposes—sometimes, it is all about getting real-time data to inform product launches. Other times, it is for business expansion or product improvement. With a market survey introduction, you can get your audience on the same page and let them know the exact information you need from them. 

A market survey introduction should answer all the questions we looked at when we discussed the features of a survey introduction. After naming your organization, you should also introduce your product or product idea for brand awareness. 

Because of the type of information, market surveys are longer than other types of surveys ; sometimes, they have multiple sections. So, in your market survey introduction, give respondents a heads-up and let them know completing your survey will take more time than the average. You can add a nice reward they can claim after filling the survey. 

Example of Market Survey Introduction  

At Formplus, we are working to improve online data collection for you. We’d really like to know what you feel about online data gathering tools . Take this 20-minute survey and win a free 1-month Formplus premium subscription. Your data will be collected anonymously and only used for this research. Thank You! 

Student Survey Introduction

A student survey is a method of sampling students’ opinions about the school, teachers, and overall learning experiences. From measuring student satisfaction to evaluating courses, student surveys help you to make the right changes to your school. 

A student survey introduction is the first step in getting the best responses from your students. Encourage students to provide objective feedback and let them know how the information will be used.

In the survey introduction, indicate that all responses will be recorded anonymously. Students need to be sure that they can provide honest feedback in the survey without getting harassed or victimized. 

Example of Student Survey Introduction  

Thank you for being one of our students at Salthill College. Please complete this short 3-minutes survey to let us know how satisfied you are with your overall student experience at our college. All responses are recorded anonymously so feel free to provide honest feedback. Your responses will help us improve our teaching and learning environment. 

Research Questionnaire Introduction  

You need a good research questionnaire introduction during the data-collection phase of your research. People are more likely to fill your questionnaire when they clearly understand what you want to achieve and why your research is important. 

In the research questionnaire introduction, you can include facts, data, or statistics about the research problem. Then, show how the data collected via the questionnaire will contribute to solving the problem. The introduction should also address data privacy, data protection, and participant’s consent. 

Even if you plan to share the questionnaire physically, a good research questionnaire introduction will help collect responses faster and save time. 

Example of Research Questionnaire Introduction  

Hello, I am a postgraduate researcher at the London School of Tropical Medicine. I am conducting a study on effective treatment options for communicable diseases in West Africa and I would like to know your experiences with the signs, symptoms, and treatment of communicable diseases. Please complete this 30-minute survey. Your responses are anonymous and you can skip any questions you are not comfortable with. Thank you for your participation. 

Customer Satisfaction Survey Introduction  

Your customer satisfaction survey introduction should communicate 2 things—appreciation and brevity. First, you should let your customers know how much you love their patronage. Next, tell them that the survey will take just a few minutes. 

Throw in an honorary mention of your brand and then, go through some of the information you’ll need from them in the survey. To increase response rates, you can reward respondents with a gift, discount, or special offer. 

Example of Customer Satisfaction Survey Introduction  

Thank you for shopping at Wreaths and Flowers! We’ll like to ask you a few questions about your shopping experience. Your responses will help us make shopping more enjoyable for you. This will only take 1 minute and you get 30% off your next order when you complete the survey! 

Importance of Survey Introduction

People need to know what they are getting into before filling your survey or questionnaire, and that’s exactly why you need a great survey introduction. 

You wouldn’t just walk up to someone to ask for something without a proper introduction so why would you want to do this with your survey or questionnaire ? A questionnaire welcome page sets the mood for requesting responses from your respondents. 

Many people are not excited about filling surveys and questionnaires, which is why they need a push. A survey or questionnaire introduction helps respondents to trust you and heightens their interest in filling your survey. 

A survey introduction answers all the questions participants may have about the questionnaire. Think of it as some sort of FAQs that allows respondents to have a full grasp of your data collection process. 

A questionnaire welcome page boosts survey participation and reduces survey dropout rates. 

It helps survey participants to feel like an important part of the overall data gathering process. Survey introductions show participants that you value their opinions. 

Survey introductions build the participants’ interest in your survey or questionnaire. 

Why Use Formplus to Create Surveys?

Formplus allows you to add exciting survey introductions to your questionnaire. On the form’s intro page, you can provide a brief description of your survey, information on data privacy, and any other thing they need to know before filling the form. 

You can also customize the form’s post-submission page and include a nice “thank you” note for respondents after they complete the survey or questionnaire. Learn more about our intro and post-submission pages here:

The Formplus builder is easy to use and you can build surveys and questionnaires from scratch in no time without writing a single line of code. It has a drag-and-drop feature that allows you to add more than 30 different fields to your form seamlessly. 

Survey participants do not have to see or fill out all the fields in your form. With conditional logic, you can show or hide form fields and pages based on answers provided by respondents. This means survey respondents only have to fill the fields that are relevant to them. 

Conditional logic helps you collect the right type of information from different survey participants. This way, you can avoid extra clutter and collect as much data as you want. 

Formplus supports offline data collection and this means you can collect data in areas with poor or no internet access. Survey participants can fill and submit your questionnaire when they are offline. The data they provide will be automatically synced with our servers or your preferred cloud storage when internet access is restored. 

Formplus allows you to create beautiful and unique surveys with zero design experience. With the flexible design options, you can change the questionnaire’s background, colors, fonts, and create visually appealing designs. You can also add images and your organization’s logo. 

With multiple form-sharing options, you can send out your survey and collect responses in many ways. Apart from adding your questionnaire to your website, you can also share it using the social media direct sharing buttons and via email invitations. 

With Google sheets integration, you can automatically update form responses in your spreadsheet and keep all form collaborators up to date. This makes it easy for you to import and export data, and collaborate with multiple people at the same time. 

Sharing your questionnaire via a custom subdomain adds an air of professionalism to your overall data collection process. When creating your custom URL, you can include the name of your organization as a means of promoting your brand. 

Custom subdomains are simple and easy to remember too. Hosting your survey on a custom subdomain also serves as an extra layer of security; especially when you share the link via email. 

After receiving a new response to your questionnaire, you can send out an automated automatic confirmation email to the survey participant in the form of autoresponder messages. In your autoresponder email, you should include a thank you message and any links to special offers and rewards. 

Many people fill out surveys and questionnaires on their mobile devices and this is why all Formplus forms are mobile-friendly. Participants can complete the survey right on their mobile devices without having to bother about pinching out or zooming in on your form. Formplus forms can be viewed and filled out on any smartphone, tablet, or internet-enabled mobile device. 

In this article, we’ve looked at different survey introductions for different types of questionnaires and surveys including customer satisfaction surveys and research questionnaires. Whether you are collecting data online or offline, the right survey introduction will boost participants’ interest in completing your survey. 

With Formplus, you can add unique survey introductions to your form before sharing it with respondents. On the post-submission page, you can include a beautiful “thank you” note for respondents who complete your survey. Try out the pre and post-submission page option as well as other exciting features when you sign up for a free Formplus account. 


Create Online Surveys & Questionnaires with these free templates


You may also like:

Survey Methods: Definition, Types, and Examples

Data gathering is a flexible and exciting process; especially when you use surveys. There are different survey methods that a

marketing research paper with questionnaire

Pilot Survey: Definition, Importance + [ Question Examples]

Before launching a new product or feature into the market, it is a good idea to find out what you

33 Event Survey Questions + [Template Examples]

Read this article to learn how to create an event survey with Formplus

25 Training Survey Questions + Free Form Templates

Asking the right training survey questions before, during, and after a training session is an effective way to gather valuabl

Formplus - For Seamless Data Collection

Collect data the right way with a versatile data collection tool. try formplus and transform your work productivity today..

Custom Essay, Term Paper & Research paper writing services

Toll Free: +1 (888) 354-4744

Email: [email protected]

Writing custom essays & research papers since 2008

100 best marketing research topics for all.

marketing research topics

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!

Marketing Thesis Topics

Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.

Current Marketing Issues

There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!

Marketing Research Topics

Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!

Digital Marketing Blog Topics

Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!

Marketing Essay Topics

Content Marketing Topics

Strategic Marketing Problems

There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.

Marketing Blog Topics

Controversial Marketing Topics

Sport Marketing Research Topics

Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.

Marketing Presentation Topics

International Marketing Topics

Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!

Marketing Plan Topics

Ethical Issues In Marketing

Affiliate Marketing Topics

Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics . We wish you the best in your research!

Microeconomics Research Paper Topics

As Putin continues killing civilians, bombing kindergartens, and threatening WWIII, Ukraine fights for the world's peaceful future.

These 24 tech stocks stand out on 2 key measures this earnings season

Press release, waste paper reuse market 2023 | sustainable growth strategies, insights and recommendations outlook till 2027 | 111 pages report, global waste paper reuse market report 2023 indicates vital information about current market size, share and revenue generation. this research report provides 111 pages and tables general and statistical data and future forecast of top key players through 2027..

The MarketWatch News Department was not involved in the creation of this content.

Mar 01, 2023 (The Expresswire) -- The Waste Paper Reuse Market (2023-2027) Updated Latest Research Report presents a detailed analysis of the market's various types [Corrugated Cardboard, Newspapers, Magazines, Office Paper, Others] and applications [Wrapping Paper, Printing-and-Writing Paper, Others] , including growth factors, market conditions, and competition analysis. Our report is compiled in 111 pages and tables, featuring the most valuable data and figures for the forecast period up to 2027.

“ According to Our latest Research Report on the Global Waste Paper Reuse Market reveals that the industry is experiencing substantial growth worldwide. The report provides a comprehensive analysis of the market's current size, trends, share, and economic analysis, as well as a forecast for the year up to 2027.” Ask for a Sample Report

Moreover, The Global Waste Paper Reuse Market research report offers an in-depth analysis of the industry, covering key aspects such as industry size, market share, and top key players. The report also examines the impact of the COVID-19 pandemic in various regional areas and provides insights on market segmentation by types and applications in the Waste Paper Reuse industry. This research report is an essential resource to gain a better understanding of the Waste Paper Reuse Market. It provides valuable insights into the market's current situation and future potential till 2027.

Get a Sample Copy of the Waste Paper Reuse Market Report 2023-2027

List of TOP Competitors in Waste Paper Reuse Market Report are: -

● Waste Management ● Republic Services ● Sonoco Recycling ● Hanna Paper Recycling ● WASCO ● Perlen Papier ● ST Paper Resources ● Cascades Recovery ● Global Wastepaper Recyclers ● International Paper ● Heinzel Group ● DS Smith ● Veolia Environment ● Remondis ● Kokusai Pulp and Paper ● Huanjia Group ● Shandong Century Sunshine ● Northern International ● China Recycling Development ● Tianjin Wuchan

The research report on the Waste Paper Reuse Market includes a detailed analysis of the market's top competitors. This analysis covers a range of factors, including the competitor's strategy, sales unit, target market, cost of production, channels of distribution, and various growth factors, standing position in the market, financial status, organization size, share, growth, and product line. The report also examines the impact of COVID-19 on the industry. Also, this research report provides data on predicted outcomes until 2027.

Get a Sample PDF of the report - https://www.researchreportsworld.com/enquiry/request-sample/18684768

Market Analysis and Insights: -

This Waste Paper Reuse industry report provides a comprehensive analysis of the latest developments in the market. It includes information on new regulations related to trade and import-export activities, production analysis, and value chain optimization. The report also covers market share and the impact of both domestic and centralized market players on the industry.

The report also provides insights into market size, category of Waste Paper Reuse market growths, and application niches and dominance. It covers product approvals and product launches, as well as regional developments and technical improvements in the market.

Global Waste Paper Reuse: Drivers and Restraints: -

The Waste Paper Reuse Market is being driven by a range of factors, including the cost of production, availability of essential raw materials, and the strength of key competitors. Other important drivers include product line and width, segmentation by types and applications, expert research reports, statistical data, and future projections up to 2027

At the same time, there are also several restraints that are affecting the growth of the Waste Paper Reuse market. These include slower Waste Paper Reuse market growth in some countries, sales volume history and prediction, economic restraints faced by emerging countries, and various obstacles in the business market.

Enquire before purchasing this report - https://www.researchreportsworld.com/enquiry/pre-order-enquiry/18684768

Waste Paper Reuse Market Segmentation:

The regional analysis in this Waste Paper Reuse market report provides insights into the growth opportunities and challenges of different regions, including key factors influencing the demand for Waste Paper Reuse in each region. The report examines the impact of government regulations and policies on the Waste Paper Reuse market, and how these changes could affect market growth and profitability.

Waste Paper Reuse Market Types:

Waste Paper Reuse Market Application/ End-Users:


The ongoing COVID-19 pandemic has had a profound impact on the Waste Paper Reuse industry, disrupting supply chains, altering consumer behavior, and causing significant economic downturns in various regions. The latest research report takes into account the impact of COVID-19 on the market, including its short-term and long-term effects on the industry. In addition, the report also examines the current geopolitical situation and provides insights into the potential impact of ongoing conflicts and trade disputes on the Waste Paper Reuse market. As the situation evolves, we will continue to monitor and update our research to provide the most accurate and up-to-date information on the market conditions.

To Know How Covid-19 Pandemic and Russia Ukraine War Will Impact This Market- REQUEST SAMPLE

Waste Paper Reuse Market Regional Analysis -

Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Waste Paper Reuse in these regions, from 2017 to 2027, covering

Key questions answered in the Waste Paper Reuse Market are:

Reason to Buy Waste Paper Reuse Market Report:

Purchase this report (3350 USD for a single-user license):


Detailed TOC of Global Waste Paper Reuse Market Report 2023

1 Market Overview

1.1 Waste Paper Reuse Product Scope

1.2 Waste Paper Reuse Segment by Type

1.3 Waste Paper Reuse Segment by Application

1.4 Waste Paper Reuse Market Estimates and Forecasts (2018-2027)

2 Waste Paper Reuse Estimates and Forecasts by Region

2.1 Global Waste Paper Reuse Market Size by Region: 2018 VS 2022 VS 2027

2.2 Global Waste Paper Reuse Retrospective Market Scenario by Region (2018-2023)

2.3 Global Waste Paper Reuse Market Estimates and Forecasts by Region (2024-2027)

2.4 Geographic Market Analysis: Market Facts and Figures

3 Global Waste Paper Reuse Competition Landscape by Players

3.1 Global Top Waste Paper Reuse Players by Sales (2018-2023)

3.2 Global Top Waste Paper Reuse Players by Revenue (2018-2023)

3.3 Global Waste Paper Reuse Market Share by Company Type (Tier 1, Tier 2 and Tier 3) and (based on the Revenue in Waste Paper Reuse as of 2022)

3.4 Global Waste Paper Reuse Average Price by Company (2018-2023)

3.5 Manufacturers Waste Paper Reuse Manufacturing Sites, Area Served, Product Type

3.6 Manufacturers Mergers and Acquisitions, Expansion Plans

4 Global Waste Paper Reuse Market Size by Type

4.1 Global Waste Paper Reuse Historic Market Review by Type (2018-2023)

4.2 Global Waste Paper Reuse Market Estimates and Forecasts by Type (2024-2027)

5 Global Waste Paper Reuse Market Size by Application

5.1 Global Waste Paper Reuse Historic Market Review by Application (2018-2023)

5.2 Global Waste Paper Reuse Market Estimates and Forecasts by Application (2024-2027)

6 United States Waste Paper Reuse Market Facts and Figures

6.1 United States Waste Paper Reuse Sales by Company

6.2 United States Waste Paper Reuse Sales Breakdown by Type

6.3 United States Waste Paper Reuse Sales Breakdown by Application

7 Europe Waste Paper Reuse Market Facts and Figures

7.1 Europe Waste Paper Reuse Sales by Company

7.2 Europe Waste Paper Reuse Sales Breakdown by Type

7.3 Europe Waste Paper Reuse Sales Breakdown by Application

8 China Waste Paper Reuse Market Facts and Figures

8.1 China Waste Paper Reuse Sales by Company

8.2 China Waste Paper Reuse Sales Breakdown by Type

8.3 China Waste Paper Reuse Sales Breakdown by Application

9 Japan Waste Paper Reuse Market Facts and Figures

9.1 Japan Waste Paper Reuse Sales by Company

9.2 Japan Waste Paper Reuse Sales Breakdown by Type

9.3 Japan Waste Paper Reuse Sales Breakdown by Application

10 Southeast Asia Waste Paper Reuse Market Facts and Figures

10.1 Southeast Asia Waste Paper Reuse Sales by Company

10.2 Southeast Asia Waste Paper Reuse Sales Breakdown by Type

10.3 Southeast Asia Waste Paper Reuse Sales Breakdown by Application

11 India Waste Paper Reuse Market Facts and Figures

11.1 India Waste Paper Reuse Sales by Company

11.2 India Waste Paper Reuse Sales Breakdown by Type

11.3 India Waste Paper Reuse Sales Breakdown by Application

12 Waste Paper Reuse Manufacturing Cost Analysis

12.1 Waste Paper Reuse Key Raw Materials Analysis

12.2 Proportion of Manufacturing Cost Structure

12.3 Manufacturing Process Analysis of Waste Paper Reuse

12.4 Waste Paper Reuse Industrial Chain Analysis

13 Marketing Channel, Distributors and Customers

13.1 Marketing Channel

13.2 Waste Paper Reuse Distributors List

13.3 Waste Paper Reuse Customers

14 Market Dynamics

14.1 Waste Paper Reuse Industry Trends

14.2 Waste Paper Reuse Market Drivers

14.3 Waste Paper Reuse Market Challenges

14.4 Waste Paper Reuse Market Restraints

15 Research Findings and Conclusion

16 Appendix

16.1 Research Methodology

16.2 Author List

16.3 Disclaimer

Browse complete table of contents at - https://www.researchreportsworld.com/TOC/18684768#TOC

Research Reports World is the credible source for gaining the market reports that will provide you with the lead your business needs. At Research Reports World, our objective is providing a platform for many top-notch market research firms worldwide to publish their research reports, as well as helping the decision makers in finding most suitable market research solutions under one roof. Our aim is to provide the best solution that matches the exact customer requirements. This drives us to provide you with custom or syndicated research reports.

Contact Us:

Research Reports World

US (+1) 424 253 0807

UK (+44) 203 239 8187

Email: [email protected]

Website: https://www.researchreportsworld.com/

Our Other Reports:

Global Photoresist and Photoresist Ancillary Market 2023 (New Report) Environment of Rival Companies, SWOT Analysis, Production Expenses, Growth of the Economy and Future Outlook up to 2027 | 115 Pages Report

Global Diabetic Assay Market 2023 | Industry Trends and Forecast to 2027: Insights and Analysis | Research Reports World

Global Modular Uninterruptible Power Supply Market 2023 (Latest Report) Industry Overview and Geographical Analysis is Growing Through Across the World up to 2027 | 116 Pages Report

Global Interventional Radiology Equipments Market 2023 [New Report] | Navigating the Competitive Landscape | Strategies for Growth and Expansion by 2025 | 109 Pages Report

Global Mobile Signal Booster Market 2023 [Latest Report] Growth Measurement Reach Out High by 2027 | 126 Pages Report

Press Release Distributed by The Express Wire

To view the original version on The Express Wire visit Waste Paper Reuse Market 2023 | Sustainable Growth Strategies, Insights and Recommendations Outlook till 2027 | 111 Pages Report


Is there a problem with this press release? Contact the source provider Comtex at [email protected] . You can also contact MarketWatch Customer Service via our Customer Center .

Partner Center

Most popular.

Read full story

‘We live in purgatory’: My wife has a multimillion-dollar trust fund, but my mother-in-law controls it. We earn $400,000 and spend beyond our means. What’s our next move?

Read full story

Stocks will have an eight-week rally, and here are six reasons why, says Fundstrat’s Lee

Read full story

What happens to my Social Security benefit if my husband dies?

Read full story

What's next for bonds in 2023 after the worst year in history

Read full story

Medicare just crushed the hopes of 750,000 Alzheimer’s patients a year

Advertisement, search results, private companies, recently viewed tickers, no recent tickers.

Visit a quote page and your recently viewed tickers will be displayed here.


  1. Marketing Research Questionnaire Examples

    marketing research paper with questionnaire

  2. FREE 7+ Marketing Questionnaire Examples & Samples in PDF

    marketing research paper with questionnaire

  3. Research Questionnaire Examples

    marketing research paper with questionnaire

  4. research questionnaire templates format market research survey template in 2021

    marketing research paper with questionnaire

  5. (PDF) Sample Market Research Questionaire for small business

    marketing research paper with questionnaire

  6. Marketing Research Questionnaire

    marketing research paper with questionnaire


  1. Strategic Marketing Plan Questionnaire

  2. Business Research

  3. Tybcom 5sem Marketing Research Paper Pattern Important questions 5th Sem|Research Marketing|

  4. Marketing Research||MBA||Semester 2

  5. Scotland's Census 2022. Getting the right things out, starts with filling it in

  6. Marketing Research Process


  1. Questionnaire Design

    Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires. Table of contents Questionnaires vs. surveys Questionnaire methods

  2. Marketing survey research best practices: evidence and ...

    The total numbers of papers published in JAMS, JM, and JMR over the 10-year period were 436, 489, and 636, respectively; the corresponding numbers of empirical research papers based on surveys were 202, 212, and 108. Overall, we found that about a third of the papers published in this period were survey-based (33.4%), a figure very similar to the one reported by Rindfleisch et al.

  3. (PDF) Questionnaires and Surveys

    It presents an overview of approaches to data analysis, and discusses the purposes that questionnaire-based research can serve as part of a mixed-methods design. Two broad forms of...

  4. Free Market Research Survey Templates and Questions

    3 tips for better market research questionnaires. 1. Survey outside of your customers. Getting feedback from your current customers is valuable. But to identify new opportunities that ultimately grow your business, you'll want to collect opinions from your entire target market. 2.

  5. 6+ Marketing Research Questionnaire Examples & Samples in PDF

    A marketing research questionnaire is a survey questionnaire specifically intended for a marketing research. Questionnaires provide an easy way of conducting the survey to a large number of people, in this case, customers. They may ask varied questions depending on what type of information the company needs.

  6. 50 Marketing Survey Questions And Marketing Surveys Examples

    Why Marketing Surveys Are Important? Survey 1: Market research survey Survey 2: Competitor research survey Survey 3: Buyer persona / Customer analysis survey Survey 4: Brand awareness survey Survey 5: Product research survey Steps to conduct a marketing survey Conclusion Build all your web forms for free

  7. 28 Questionnaire Examples, Questions, & Templates to Survey ...

    A questionnaire is a tool that's used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people. The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the internet became popular.

  8. 33 Best Market Research Question Examples

    A market research questionnaire for your customers should include questions that focus on the usefulness of different aspects of your product delivered to your customers. You'd also want to centralize questions that bother on customer demographics, challenges, specific needs of your customers, and how your product meets these needs.

  9. 7+ Marketing Questionnaire Examples & Samples in PDF

    Marketing questionnaires provide the opportunity for customers to speak their minds about certain products and services, and help the researchers determine ways to improve their product or services based on customers' comments and suggestions. Sample Marketing Questionnaire zd-cms.com Details File Format PDF Size: 2 MB Download

  10. 25 Market Research Questions You Need To Use In 2023!

    These are the 5 market research questions for new business: Who are the group or groups that'll buy from us? How big is the market for this opportunity? Will it sustain or shrink in the long run? How can we capitalize on the buying habits/behaviors of customers in this market??

  11. 20 Market Research Questions To Ask In Your Customer Survey

    Market research questions is a questionnaire that is answered by customers or potential consumers, to understand their perception and opinion on a given subject, typically pertaining to product or service feasibility, understanding consumer needs and interests, and pricing concepts.

  12. Free Marketing Research Papers & Research Papers topics

    No doubt, marketing is an interesting field. It includes activities and strategies to make products and services that will satisfy customers while making profits for the company. Students often find difficulty in writing marketing research papers. Therefore, Researchomatic is offering a wide range of marketing research papers for you.

  13. Marketing Research Paper

    Survey data show that 17.9 percent of the first year De La Salle University students have a weekly allowance of P 1,000. Also, 13.7 percent of students have a weekly allowance of P 1,500. The third most common weekly allowance for the students of De La Salle is P 750 a week. The fourth is P 1,250.

  14. Examples List on Marketing Research Paper

    3 pages (750 words) , Download 1 , Research Paper. Free. Preview sample. The Chocolate Confectionery in the UK. 5 pages (1250 words) , Download 37 , Research Paper. Free. Preview sample. Customer Neuroscience - Hope. 2 pages (500 words) , Download 0 , Research Paper.

  15. Quantitative Market Research: The Complete Guide

    What is Quantitative Market Research? Quantitative Market Research is a technique to ask questions to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction ...

  16. Market Research Questions: What to Ask and How

    Market research questions for your demographics. Demographic information about your customers is data about gender, age, ethnicity, annual income, education and marital status. It also gives key information about their shopping habits. Here are some questions you can ask in your market research survey:

  17. Survey & Questionnaire Introduction: Examples + [5 Types]

    In the research questionnaire introduction, you can include facts, data, or statistics about the research problem. Then, show how the data collected via the questionnaire will contribute to solving the problem. The introduction should also address data privacy, data protection, and participant's consent.

  18. Top 100 Marketing Research Topics For Your Paper

    Exhaustive research on how brands exploit impulsive buying. A study of how celebrity endorsements on ROI affect CPG brands. A survey of the impact of augmented reality on marketing experiences. Critical research on how AI will help make better marketing decisions. A study of the perspective and reception of Americans to targeted ads based on ...

  19. Paper Cutting Machine Market 2023 Latest Research, Top Impacting

    Feb 28, 2023 (CDN Newswire via Comtex) -- The latest survey report titled Global Paper Cutting Machine Market Outllok From 2023 to 2029 explains the enormous scope of the market. MarketQuest.biz ...

  20. Waste Paper Reuse Market 2023

    Mar 01, 2023 (The Expresswire) -- The Waste Paper Reuse Market (2023-2027) Updated Latest Research Report presents a detailed analysis of the market's...