Have a language expert improve your writing
Run a free plagiarism check in 10 minutes, generate accurate citations for free.
- Knowledge Base
- Methodology
- Questionnaire Design | Methods, Question Types & Examples

Questionnaire Design | Methods, Question Types & Examples
Published on July 15, 2021 by Pritha Bhandari . Revised on January 9, 2023.
A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.
Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.
Table of contents
Questionnaires vs. surveys, questionnaire methods, open-ended vs. closed-ended questions, question wording, question order, step-by-step guide to design, frequently asked questions about questionnaire design.
A survey is a research method where you collect and analyze data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.
Designing a questionnaire means creating valid and reliable questions that address your research objectives , placing them in a useful order, and selecting an appropriate method for administration.
But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleansing and analysis, and interpretation.
Sampling is important in survey research because you’ll often aim to generalize your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimizing these will help you avoid several types of research bias , including sampling bias , ascertainment bias , and undercoverage bias .
Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.
Self-administered questionnaires
Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or through mail. All questions are standardized so that all respondents receive the same questions with identical wording.
Self-administered questionnaires can be:
- cost-effective
- easy to administer for small and large groups
- anonymous and suitable for sensitive topics
But they may also be:
- unsuitable for people with limited literacy or verbal skills
- susceptible to a nonresponse bias (most people invited may not complete the questionnaire)
- biased towards people who volunteer because impersonal survey requests often go ignored.
Researcher-administered questionnaires
Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents.
Researcher-administered questionnaires can:
- help you ensure the respondents are representative of your target audience
- allow clarifications of ambiguous or unclear questions and answers
- have high response rates because it’s harder to refuse an interview when personal attention is given to respondents
But researcher-administered questionnaires can be limiting in terms of resources. They are:
- costly and time-consuming to perform
- more difficult to analyze if you have qualitative responses
- likely to contain experimenter bias or demand characteristics
- likely to encourage social desirability bias in responses because of a lack of anonymity
Here's why students love Scribbr's proofreading services
Discover proofreading & editing
Your questionnaire can include open-ended or closed-ended questions or a combination of both.
Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.
Closed-ended questions
Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.
Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalizable results.
Examples of closed-ended questions for different variables
Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.
It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.
In binary or dichotomous questions, you’ll give respondents only two options to choose from.
White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander
Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.
Likert scale questions collect ordinal data using rating scales with 5 or 7 points.
When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.
With interval or ratio scales , you can apply strong statistical hypothesis tests to address your research aims.
Pros and cons of closed-ended questions
Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.
To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.
Open-ended questions
Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer “multiracial” for the question on race rather than selecting from a restricted list.
- How do you feel about open science?
- How would you describe your personality?
- In your opinion, what is the biggest obstacle for productivity in remote work?
Open-ended questions have a few downsides.
They require more time and effort from respondents, which may deter them from completing the questionnaire.
For researchers, understanding and summarizing responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorize answers, and you may also need to involve other researchers in data analysis for high reliability .
Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).
Use clear language
You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.
For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.
Use balanced framing
Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.
Use a mix of both positive and negative frames to avoid research bias , and ensure that your question wording is balanced wherever possible.
Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counter argument within the question as well.
Avoid leading questions
Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.
It’s best to keep your questions short and specific to your topic of interest.
- The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favor flexible work-from-home policies even after it’s safe to return to offices?
- Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?
Keep your questions focused
Ask about only one idea at a time and avoid double-barreled questions. Double-barreled questions ask about more than one item at a time, which can confuse respondents.
This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.
Instead, you should ask two separate questions to gauge respondents’ opinions.
Strongly Agree Agree Undecided Disagree Strongly Disagree
Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?
You can organize the questions logically, with a clear progression from simple to complex. Alternatively, you can randomize the question order between respondents.
Logical flow
Using a logical flow to your question order means starting with simple questions, such as behavioral or opinion questions, and ending with more complex, sensitive, or controversial questions.
The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.
While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.
- How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
- Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
- Do you approve or disapprove of the way Joe Biden is handling his job as president?
It’s important to minimize order effects because they can be a source of systematic error or bias in your study.
Randomization
Randomization involves presenting individual respondents with the same questionnaire but with different question orders.
When you use randomization, order effects will be minimized in your dataset. But a randomized order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.
Step 1: Define your goals and objectives
The first step of designing a questionnaire is determining your aims.
- What topics or experiences are you studying?
- What specifically do you want to find out?
- Is a self-report questionnaire an appropriate tool for investigating this topic?
Once you’ve specified your research aims, you can operationalize your variables of interest into questionnaire items. Operationalizing concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.
Step 2: Use questions that are suitable for your sample
Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.
- Are the respondents familiar with the language and terms used in your questions?
- Would any of the questions insult, confuse, or embarrass them?
- Do the response items for any closed-ended questions capture all possible answers?
- Are the response items mutually exclusive?
- Do the respondents have time to respond to open-ended questions?
Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.
Step 3: Decide on your questionnaire length and question order
Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.
If respondents are not being incentivized or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.
Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomize questions. Randomizing questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.
Step 4: Pretest your questionnaire
When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.
Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.
If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis. You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .
A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analyzing data from people using questionnaires.
Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.
Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.
A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviors. It is made up of 4 or more questions that measure a single attitude or trait when response scores are combined.
To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with 5 or 7 possible responses, to capture their degree of agreement.
You can organize the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomization can minimize the bias from order effects.
Questionnaires can be self-administered or researcher-administered.
Researcher-administered questionnaires are interviews that take place by phone, in-person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.
Cite this Scribbr article
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
Bhandari, P. (2023, January 09). Questionnaire Design | Methods, Question Types & Examples. Scribbr. Retrieved March 1, 2023, from https://www.scribbr.com/methodology/questionnaire/
Is this article helpful?

Pritha Bhandari
Other students also liked, survey research | definition, examples & methods, what is a likert scale | guide & examples, reliability vs. validity in research | difference, types and examples, what is your plagiarism score.
- Methodological Paper
- Published: 10 April 2017
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
- John Hulland 1 ,
- Hans Baumgartner 2 &
- Keith Marion Smith 3
Journal of the Academy of Marketing Science volume 46 , pages 92–108 ( 2018 ) Cite this article
14k Accesses
380 Citations
10 Altmetric
Metrics details
Survey research methodology is widely used in marketing, and it is important for both the field and individual researchers to follow stringent guidelines to ensure that meaningful insights are attained. To assess the extent to which marketing researchers are utilizing best practices in designing, administering, and analyzing surveys, we review the prevalence of published empirical survey work during the 2006–2015 period in three top marketing journals— Journal of the Academy of Marketing Science ( JAMS ), Journal of Marketing ( JM ), and Journal of Marketing Research ( JMR )—and then conduct an in-depth analysis of 202 survey-based studies published in JAMS . We focus on key issues in two broad areas of survey research (issues related to the choice of the object of measurement and selection of raters, and issues related to the measurement of the constructs of interest), and we describe conceptual considerations related to each specific issue, review how marketing researchers have attended to these issues in their published work, and identify appropriate best practices.
This is a preview of subscription content, access via your institution .
Access options
Buy single article.
Instant access to the full article PDF.
Price excludes VAT (USA) Tax calculation will be finalised during checkout.
Rent this article via DeepDyve.
In conducting their topical review of publications in JMR , Huber et al. ( 2014 ) show evidence that the incidence of survey work has declined, particularly as new editors more skeptical of the survey method have emerged. They conclude (p. 88)—in looking at the results of their correspondence analysis—that survey research is more of a peripheral than a core topic in marketing. This perspective seems to be more prevalent in JMR than in JM and JAMS , as we note above.
A copy of the coding scheme used is available from the first author.
Several studies used more than one mode.
Traditionally, commercial researchers used phone as their primary collection mode. Today, 60% of commercial studies are conducted online (CASRO 2015 ), growing at a rate of roughly 8% per year.
Although the two categories are not necessarily mutually exclusive, the overlap was small ( n = 4).
This is close to the number of studies in which an explicit sampling frame was employed, which makes sense (i.e., one would not expect a check for non-response bias when a convenience sample is used).
It is interesting to note that Cote and Buckley examined the extent of CMV present in papers published across a variety of disciplines, and found that CMV was lowest for marketing (16%) and highest for the field of education (> 30%). This does not mean, however, that marketers do a consistently good job of accounting for CMV.
In practice, these items need to be conceptually related yet empirically distinct from one another. Using minor variations of the same basic item just to have multiple items does not result in the advantages described here.
In general, the use of PLS (which is usually employed when the measurement model is formative or mixed) was uncommon in our review, so it appears that most studies focused on using reflective measures.
Most of the studies discussing discriminant validity used the approach proposed by Fornell and Larcker ( 1981 ). A recent paper by Voorhees et al. ( 2016 ) suggests use of two approaches to determining discriminant validity: (1) the Fornell and Larcker test and (2) a new approach proposed by Henseler et al. ( 2015 ).
This solution is not a universal panacea. For example, Kammeyer-Mueller et al. ( 2010 ) show using simulated data that under some conditions using distinct data sources can distort estimation. Their point, however, is that the researcher must think carefully about this issue and resist using easy one-size-fits-all solutions.
Podsakoff et al. ( 2003 ) also mention two other techniques—the correlated uniqueness model and the direct product model—but do not recommend their use. Only very limited use of either technique has been made in marketing, so we do not discuss them further in this paper.
These techniques are described more extensively in Podsakoff et al. ( 2003 ), and contrasted to one another. Figure 1 (p. 898) and Table 4 (p. 891) in their paper are particularly helpful in understanding the differences across approaches.
It is unclear why the procedure is called the Harman test, because Harman never proposed the test and it is unlikely that he would be pleased to have his name associated with it. Greene and Organ ( 1973 ) are sometimes cited as an early application of the Harman test (they specifically mention “Harman’s test of the single-factor model,” p. 99), but they in turn refer to an article by Brewer et al. ( 1970 ), in which Harman’s one-factor test is mentioned. Brewer et al. ( 1970 ) argued that before testing the partial correlation between two variables controlling for a third variable, researchers should test whether a single-factor model can account for the correlations between the three variables, and they mentioned that one can use “a simple algebraic solution for extraction of a single factor (Harman 1960 : 122).” If measurement error is present, three measures of the same underlying factor will not be perfectly correlated, and if a single-factor model is consistent with the data, there is no need to consider a multi-factor model (which is implied by the use of partial correlations). It is clear that the article by Brewer et al. does not say anything about systematic method variance, and although Greene and Organ talk about an “artifact due to measurement error” (p. 99), they do not specifically mention systematic measurement error. Schriesheim ( 1979 ), another early application of Harman’s test, describes a factor analysis of 14 variables, citing Harman as a general factor-analytic reference, and concludes, “no general factor was apparent, suggesting a lack of substantial method variance to confound the interpretation of results” (p. 350). It appears that Schriesheim was the first to conflate Harman and testing for common method variance, although Harman was only cited as background for deciding how many factors to extract. Several years later, Podsakoff and Organ ( 1986 ) described Harman’s one-factor test as a post-hoc method to check for the presence of common method variance (pp. 536–537), although they also mention “some problems inherent in its use” (p. 536). In sum, it appears that starting with Schriesheim, the one-factor test was interpreted as a check for the presence of common method variance, although labeling the test Harman’s one-factor test seems entirely unjustified.
Ahearne, M., Haumann, T., Kraus, F., & Wieseke, J. (2013). It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success. Journal of the Academy of Marketing Science, 41 (6), 625–648.
Article Google Scholar
Armstrong, J. S., & Overton, T. S. (1977). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14 (3), 396–402.
Arnold, T. J., Fang, E. E., & Palmatier, R. W. (2011). The effects of Customer acquisition and retention orientations on a Firm’s radical and incremental innovation performance. Journal of the Academy of Marketing Science, 39 (2), 234–251.
Bagozzi, R. P., & Yi, Y. (1990). Assessing method variance in Multitrait-Multimethod matrices: The case of self-reported affect and perceptions at work. Journal of Applied Psychology, 75 (5), 547–560.
Baker, R., Blumberg, S. J., Brick, J. M., Couper, M. P., Courtright, M., Dennis, J. M., & Kennedy, C. (2010). Research synthesis AAPOR report on online panels. Public Opinion Quarterly, 74 (4), 711–781.
Baker, T. L., Rapp, A., Meyer, T., & Mullins, R. (2014). The role of Brand Communications on front line service employee beliefs, behaviors, and performance. Journal of the Academy of Marketing Science, 42 (6), 642–657.
Baumgartner, H., & Steenkamp, J. B. E. (2001). Response styles in marketing research: A cross-National Investigation. Journal of Marketing Research, 38 (2), 143–156.
Baumgartner, H., & Weijters, B. (2017). Measurement models for marketing constructs. In B. Wierenga & R. van der Lans (Eds.), Springer Handbook of marketing decision models . New York: Springer.
Google Scholar
Bell, S. J., Mengüç, B., & Widing II, R. E. (2010). Salesperson learning, Organizational learning, and retail store performance. Journal of the Academy of Marketing Science, 38 (2), 187–201.
Bergkvist, L., & Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. Journal of Marketing Research, 44 (2), 175–184.
Berinsky, A. J. (2008). Survey non-response. In W. Donsbach & M. W. Traugott (Eds.), The SAGE Handbook of Public Opinion research (pp. 309–321). Thousand Oaks: SAGE Publications.
Chapter Google Scholar
Brewer, M. B., Campbell, D. T., & Crano, W. D. (1970). Testing a single-factor model as an alternative to the misuse of partial correlations in hypothesis-testing research. Sociometry, 33 (1), 1–11.
Carmines, E. G., and Zeller, R.A. (1979). Reliability and validity assessment. Sage University Paper Series on Quantitative Applications in the Social Sciences , no. 07-017. Beverly Hills: Sage.
CASRO. (2015). Annual CASRO benchmarking financial survey.
Cote, J. A., & Buckley, M. R. (1987). Estimating trait, method, and error variance: Generalizing across 70 construct validation studies. Journal of Marketing Research, 24 (3), 315–318.
Curtin, R., Presser, S., & Singer, E. (2005). Changes in telephone survey nonresponse over the past quarter century. Public Opinion Quarterly, 69 (1), 87–98.
De Jong, A., De Ruyter, K., & Wetzels, M. (2006). Linking employee confidence to performance: A study of self-managing service teams. Journal of the Academy of Marketing Science, 34 (4), 576–587.
Diamantopoulos, A., Riefler, P., & Roth, K. P. (2008). Advancing formative measurement models. Journal of Business Research, 61 (12), 1203–1218.
Doty, D. H., & Glick, W. H. (1998). Common methods bias: Does common methods variance really bias results? Organizational Research Methods, 1 (4), 374–406.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (3), 39–50.
Goodman, J. K., Cryder, C. E., & Cheema, A. (2013). Data collection in a flat world: The strengths and weaknesses of Mechanical Turk samples. Journal of Behavioral Decision Making, 26 (3), 213–224.
Graesser, A. C., Wiemer-Hastings, K., Kreuz, R., Wiemer-Hastings, P., & Marquis, K. (2000). QUAID: A questionnaire evaluation aid for survey methodologists. Behavior Research Methods, Instruments, & Computers, 32 (2), 254–262.
Graesser, A. C., Cai, Z., Louwerse, M. M., & Daniel, F. (2006). Question understanding aid (QUAID) a web facility that tests question comprehensibility. Public Opinion Quarterly, 70 (1), 3–22.
Graham, J. W. (2009). Missing data analysis: Making it work in the real world. Annual Review of Psychology, 60 , 549–576.
Greene, C. N., & Organ, D. W. (1973). An evaluation of causal models linking the received role with job satisfaction. Administrative Science Quarterly , 95-103.
Grégoire, Y., & Fisher, R. J. (2008). Customer betrayal and retaliation: When your best customers become your worst enemies. Journal of the Academy of Marketing Science, 36 (2), 247–261.
Groves, R. M. (2006). Nonresponse rates and nonresponse bias in household surveys. Public Opinion Quarterly, 70 (5), 646–675.
Groves, R. M., & Couper, M. P. (2012). Nonresponse in household interview surveys . New York: Wiley.
Groves, R. M., Couper, M. P., Lepkowski, J. M., Singer, E., & Tourangeau, R. (2004). Survey methodology (Second ed.). New York: McGraw-Hill.
Harman, H. H. (1960). Modern factor analysis . Chicago: University of Chicago Press.
Heckman, J. J. (1979). Sample selection bias as a specification error. Econometrica, 47 , 153–161.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43 (1), 115–135.
Hillygus, D. S., Jackson, N., & Young, M. (2014). Professional respondents in non-probability online panels. In M. Callegaro, R. Baker, J. Bethlehem, A. S. Goritz, J. A. Krosnick, & P. J. Lavrakas (Eds.), Online panel research: A data quality perspective (pp. 219–237). Chichester: John Wiley & Sons.
Hinkin, T. R. (1995). A review of scale development practices in the study of organizations. Journal of Management, 21 (5), 967–988.
Huber, J., Kamakura, W., & Mela, C. F. (2014). A topical history of JMR. Journal of Marketing Research, 51 (1), 84–91.
Hughes, D. E., Le Bon, J., & Rapp, A. (2013). Gaining and leveraging Customer-based competitive intelligence: The pivotal role of social capital and salesperson adaptive selling skills. Journal of the Academy of Marketing Science, 41 (1), 91–110.
Hulland, J. (1999). Use of partial least squares (PLS) in Strategic Management research: A review of four recent studies. Strategic Management Journal, 20 (2), 195–204.
Jap, S. D., & Anderson, E. (2004). Challenges and advances in marketing strategy field research. In C. Moorman & D. R. Lehman (Eds.), Assessing marketing strategy performance (pp. 269–292). Cambridge: Marketing Science Institute.
Jarvis, C. B., MacKenzie, S. B., & Podsakoff, P. M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30 (2), 199–218.
Kamakura, W. A. (2001). From the Editor. Journal of Marketing Research, 38 , 1–2.
Kammeyer-Mueller, J., Steel, P. D., & Rubenstein, A. (2010). The other side of method bias: The perils of distinct source research designs. Multivariate Behavioral Research, 45 (2), 294–321.
Kemery, E. R., & Dunlap, W. P. (1986). Partialling factor scores does not control method variance: A reply to Podsakoff and Todor. Journal of Management, 12 (4), 525–530.
Lance, C. E., Dawson, B., Birkelbach, D., & Hoffman, B. J. (2010). Method effects, measurement error, and substantive conclusions. Organizational Research Methods, 13 (3), 435–455.
Lenzner, T. (2012). Effects of survey question comprehensibility on response quality. Field Methods, 24 (4), 409–428.
Lenzner, T., Kaczmirek, L., & Lenzner, A. (2010). Cognitive burden of survey questions and response times: A psycholinguistic experiment. Applied Cognitive Psychology, 24 (7), 1003–1020.
Lenzner, T., Kaczmirek, L., & Galesic, M. (2011). Seeing through the eyes of the respondent: An eye-tracking study on survey question comprehension. International Journal of Public Opinion Research, 23 (3), 361–373.
Lindell, M. K., & Whitney, D. J. (2001). Accounting for common method variance in cross-sectional research designs. Journal of Applied Psychology, 86 (1), 114–121.
Lohr, S. (1999). Sampling: Design and analysis . Pacific Grove: Duxbury Press.
MacKenzie, S. B., Podsakoff, P. M., & Jarvis, C. B. (2005). The problem of measurement model misspecification in Behavioral and Organizational research and some recommended solutions. Journal of Applied Psychology, 90 (4), 710.
MacKenzie, S. B., Podsakoff, P. M., & Podsakoff, N. P. (2011). Construct measurement and validation procedures in MIS and Behavioral research: Integrating new and existing techniques. MIS Quarterly, 35 (2), 293–334.
Meade, A. W., & Craig, S. B. (2012). Identifying careless responses in survey data. Psychological Methods, 17 (3), 437–455.
Nunnally, J. (1978). Psychometric methods (Second ed.). New York: McGraw Hill.
Oppenheimer, D. M., Meyvis, T., & Davidenko, N. (2009). Instructional manipulation checks: Detecting satisficing to increase statistical power. Journal of Experimental Social Psychology, 45 (4), 867–872.
Ostroff, C., Kinicki, A. J., & Clark, M. A. (2002). Substantive and operational issues of response bias across levels of analysis: An example of climate-satisfaction relationships. Journal of Applied Psychology, 87 (2), 355–368.
Paolacci, G., Chandler, J., & Ipeirotis, P. G. (2010). Running experiments on Amazon Mechanical Turk. Judgment and Decision making, 5 (5), 411–419.
Phillips, L. W. (1981). Assessing measurement error in key informant reports: A methodological note on Organizational analysis in marketing. Journal of Marketing Research, 18 , 395–415.
Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in Organizational research: Problems and prospects. Journal of Management, 12 (4), 531–544.
Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in Behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88 (5), 879–903.
Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social Science research and recommendations on how to control it. Annual Review of Psychology, 63 , 539–569.
Richardson, H. A., Simmering, M. J., & Sturman, M. C. (2009). A tale of three perspectives: Examining post hoc statistical techniques for detection and correction of common method variance. Organizational Research Methods, 12 (4), 762–800.
Rindfleisch, A, & Antia, K. D. (2012). Survey research in B2B marketing: Current challenges and emerging opportunities. In G. L. Lilien, & R. Grewal (Eds.), Handbook of Business-to-Business marketing (pp 699–730). Northampton: Edward Elgar.
Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008). Cross-sectional versus longitudinal survey research: Concepts, findings, and guidelines. Journal of Marketing Research, 45 (3), 261–279.
Rossiter, J. R. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19 (4), 305–335.
Schaller, T. K., Patil, A., & Malhotra, N. K. (2015). Alternative techniques for assessing common method variance: An analysis of the theory of planned behavior research. Organizational Research Methods, 18 (2), 177–206.
Schriesheim, C. A. (1979). The similarity of individual directed and group directed leader behavior descriptions. Academy of Management Journal., 22 (2), 345–355.
Schuman, H., & Presser, N. (1981). Questions and answers in attitude surveys . New York: Academic.
Schwarz, N., Groves, R., & Schuman, H. (1998). Survey methods. In D. Gilbert, S. Fiske, & G. Lindzey (Eds.), Handbook of social psychology (Vol. 1, 4th ed., pp. 143–179). New York: McGraw Hill.
Simmering, M. J., Fuller, C. M., Richardson, H. A., Ocal, Y., & Atinc, G. M. (2015). Marker variable choice, reporting, and interpretation in the detection of common method variance: A review and demonstration. Organizational Research Methods, 18 (3), 473–511.
Song, M., Di Benedetto, C. A., & Nason, R. W. (2007). Capabilities and financial performance: The moderating effect of Strategic type. Journal of the Academy of Marketing Science, 35 (1), 18–34.
Stock, R. M., & Zacharias, N. A. (2011). Patterns and performance outcomes of innovation orientation. Journal of the Academy of Marketing Science, 39 (6), 870–888.
Sudman, S., Bradburn, N. M., & Schwarz, N. (1996). Thinking about answers: The application of cognitive processes to survey methodology . San Francisco: Jossey-Bass.
Summers, J. O. (2001). Guidelines for conducting research and publishing in marketing: From conceptualization through the review process. Journal of the Academy of Marketing Science, 29 (4), 405–415.
The American Association for Public Opinion Research. (2016). Standard definitions: Final dispositions of case codes and outcome rates for surveys (9th ed.) AAPOR.
Tourangeau, R., Rips, L. J., & Rasinski, K. (2000). The psychology of survey response . Cambridge: Cambridge University Press.
Book Google Scholar
Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016). Discriminant validity testing in marketing: An analysis, causes for concern, and proposed remedies. Journal of the Academy of Marketing Science, 44 (1), 119–134.
Wall, T. D., Michie, J., Patterson, M., Wood, S. J., Sheehan, M., Clegg, C. W., & West, M. (2004). On the validity of subjective measures of company performance. Personnel Psychology, 57 (1), 95–118.
Wei, Y. S., Samiee, S., & Lee, R. P. (2014). The influence of organic Organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42 (1), 49–70.
Weijters, B., Baumgartner, H., & Schillewaert, N. (2013). Reversed item bias: An integrative model. Psychological Methods, 18 (3), 320–334.
Weisberg, H. F. (2005). The Total survey error approach: A guide to the new Science of survey research . Chicago: Chicago University Press.
Wells, W. D. (1993). Discovery-oriented consumer research. Journal of Consumer Research, 19 (4), 489–504.
Williams, L. J., Hartman, N., & Cavazotte, F. (2010). Method variance and marker variables: A review and comprehensive CFA marker technique. Organizational Research Methods, 13 (3), 477–514.
Winship, C., & Mare, R. D. (1992). Models for sample selection bias. Annual Review of Sociology, 18 (1), 327–350.
Wittink, D. R. (2004). Journal of marketing research: 2 Ps. Journal of Marketing Research, 41 (1), 1–6.
Zinkhan, G. M. (2006). From the Editor: Research traditions and patterns in marketing scholarship. Journal of the Academy of Marketing Science, 34 , 281–283.
Download references
Acknowledgements
The constructive comments of the Editor-in-Chief, Area Editor, and three reviewers are gratefully acknowledged.
Author information
Authors and affiliations.
Terry College of Business, University of Georgia, 104 Brooks Hall, Athens, GA, 30602, USA
John Hulland
Smeal College of Business, Penn State University, State College, PA, USA
Hans Baumgartner
D’Amore-McKim School of Business, Northeastern University, Boston, MA, USA
Keith Marion Smith
You can also search for this author in PubMed Google Scholar
Corresponding author
Correspondence to John Hulland .
Additional information
Aric Rindfleisch served as Guest Editor for this article.
Putting the Harman test to rest
A moment’s reflection will convince most researchers that the following two assumptions about method variance are entirely unrealistic: (1) most of the variation in ratings made in response to items meant to measure substantive constructs is due to method variance, and (2) a single source of method variance is responsible for all of the non-substantive variation in ratings. No empirical evidence exists to support these assumptions. Yet when it comes to testing for the presence of unwanted method variance in data, many researchers suspend disbelief and subscribe to these implausible assumptions. The reason, presumably, is that doing so conveniently satisfies two desiderata. First, testing for method variance has become a sine qua non in certain areas of research (e.g., managerial studies), so it is essential that the research contain some evidence that method variance was evaluated. Second, basing a test of method variance on procedures that are strongly biased against detecting method variance essentially guarantees that no evidence of method variance will ever be found in the data.
Although various procedures have been proposed to examine method variance, the most popular is the so-called Harman one-factor test, which makes both of the foregoing assumptions. Footnote 14 While the logic underlying the Harman test is convoluted, it seems to go as follows: If a single factor can account for the correlation among a set of measures, then this is prima facie evidence of common method variance. In contrast, if multiple factors are necessary to account for the correlations, then the data are free of common method variance. Why one factor indicates common method variance and not substantive variance (e.g., several substantive factors that lack discriminant validity), and why several factors indicate multiple substantive factors and not multiple sources of method variance remains unexplained. Although it is true that “if a substantial amount of common method variance is present, either (a) a single factor will emerge from the factor analysis, or (b) one ‘general’ factor will account for the majority of the covariance in the independent and criterion variables” (Podsakoff and Organ 1986 , p. 536), it is a logical fallacy (i.e., affirming the consequent) to argue that the existence of a single common factor (necessarily) implicates common method variance.
Apart from the inherent flaws of the test, several authors have pointed out various other difficulties associated with the Harman test (e.g., see Podsakoff et al. 2003 ). For example, it is not clear how much of the total variance a general factor has to account for before one can conclude that method variance is a problem. Furthermore, the likelihood that a general factor will account for a large portion of the variance decreases as the number of variables analyzed increases. Finally, the test only diagnoses potential problems with method variance but does not correct for them (e.g., Podsakoff and Organ 1986 ; Podsakoff et al. 2003 ). More sophisticated versions of the test have been proposed, which correct some of these shortcoming (e.g., if a confirmatory factor analysis is used, explicit tests of the tenability of a one-factor model are available), but the faulty logic of the test cannot be remedied.
In fact, the most misleading application of the Harman test occurs when the variance accounted for by a general factor is partialled from the observed variables. Since it is likely that the general factor contains not only method variance but also substantive variance, this means that partialling will not only remove common method variance but also substantive variance. Although researchers will most often argue that common method variance is not a problem since partialling a general factor does not materially affect the results, this conclusion is also misleading, because the test is usually conducted in such a way that the desired result is favored. For example, in most cases all loadings on the method factor are restricted to be equal, which makes the questionable assumption that the presumed method factor influences all observed variables equally, even though this assumption is not imposed for the trait loadings.
In summary, the Harman test is entirely non-diagnostic about the presence of common method variance in data. Researchers should stop going through the motions of conducting a Harman test and pretending that they are performing a meaningful investigation of systematic errors of measurement.
Rights and permissions
Reprints and Permissions
About this article
Cite this article.
Hulland, J., Baumgartner, H. & Smith, K.M. Marketing survey research best practices: evidence and recommendations from a review of JAMS articles. J. of the Acad. Mark. Sci. 46 , 92–108 (2018). https://doi.org/10.1007/s11747-017-0532-y
Download citation
Received : 19 August 2016
Accepted : 29 March 2017
Published : 10 April 2017
Issue Date : January 2018
DOI : https://doi.org/10.1007/s11747-017-0532-y
Share this article
Anyone you share the following link with will be able to read this content:
Sorry, a shareable link is not currently available for this article.
Provided by the Springer Nature SharedIt content-sharing initiative
- Survey research
- Best practices
- Literature review
- Survey error
- Common method variance
- Non-response error
Advertisement
Create & send surveys with the world’s leading online survey software
Empower your organization with our secure survey platform
Bring survey insights into your business apps
- Specialized products
Collect survey responses from our global consumer panel
Understand & improve customer experience (NPS®)
Understand & increase employee engagement
Create marketing content from customer feedback
Collect, review & manage applications online
Gather data & payments with online forms
Customer feedback for Salesforce
- Customer Satisfaction Customer Loyalty Event Surveys
- Employee Engagement Job Satisfaction HR Surveys
- Market Research Opinion Polls Concept Testing
- People Powered Data for business
Win more business with Customer Powered Data
Build a stronger workforce with Employee Powered Data
Validate business strategy with Market Powered Data
- Solutions for teams
Delight customers & increase loyalty through feedback
Improve your employee experience, engagement & retention
Create winning campaigns, boost ROI & drive growth
Elevate your student experience and become a data-driven institution
Best practices for using surveys & survey data
Our blog about surveys, tips for business, & more
Tutorials & how-to guides for using SurveyMonkey
Market research survey templates
Get the information you need to make better decisions about your products and services
Before, during, and after your product or service launch, market research is invaluable to get the insights you need to create and improve what you offer. Whether you’re hoping to measure brand awareness, test a product/concept, or understand your target market better, we have a variety of market research survey templates you can customize to your industry. Whatever your occupation, send out a market research survey and you’ll be on your way to developing a business that attracts and satisfies your target market.
What Is market research?
But first: what is market research and why is it important? Market research describes the bundle of research activities that you’ll use to understand the market you’re operating in, such as who your customers are, what motivates them, their purchasing and consumption habits, and their actions.
No business will thrive without conducting some kind of market research. It’s a crucial activity that informs your overall business strategy as well as substrategies, such as for your marketing campaigns and operational decisions. Investing the time, money and effort into developing these core aspects of your business without a sound understanding of the market could result in a significant waste of resources.
We’ve prepared a comprehensive guide to market research here , but in the meantime, let’s take a look at some of the benefits of market research.
Benefits of market research
If you want to keep your business moving, it's absolutely critical to regularly perform market research.
One of the major advantages of market research is that it helps you to identify new marketplace opportunities. For example, by surveying restaurant customers in a particular area, you might find that their need for good, affordable Italian food isn’t currently being met. Or, if you already run an Italian restaurant, you might identify areas for expansion by finding out that customers are looking for an Italian deli that stocks products they can take to prepare Italian food at home. It's by regularly gathering data from customers, competitors, and others that businesses find new opportunities to exploit, which supports business growth and success.
Another benefit of market research is that it helps you to minimize the risk associated with certain business decisions. For example, imagine you’re planning to launch a new product or service to your existing market. Without market research, you will have little idea about the optimal price, the best distribution plan, how the product will be received, or even whether the product will actually sell. With market research, you might find that the marketplace is saturated with similar products, or that there is limited demand for an offering like yours. While the process of market research can sometimes be quite involved, investing the time and effort means that you can minimize the risks—and thus any waste of cost or other resources—associated with rolling out new products and other costly activities.
Common goals of market research
Market research provides you with the foundation for understanding your industry, market, consumers, and competitors. Accordingly, the goals that you can achieve through market research are numerous. For example, you can use market research to:
- Assess brand strength and influential power by exploring how your brand resonates with customers and your strength relative to your competitors
- Launch a new product or enter a new market by testing messaging in ad campaigns or performing product concept tests
- Determine the optimal price of a new or existing product or service
- Identify and keep tabs on top competitors
- Innovate your business model by tracking new industry trends
- Drive more sales by finding out what makes customers tick
- Fine-tune digital advertising and analytics
- Gauge and follow emerging trends
Market research surveys
Most of the goals of market research can be accomplished through the use of market research surveys. These are specially tailored surveys, administered to a target audience—typically existing or prospective customers—that aim to learn more about their preferences, needs, habits, opinions, attitudes, and more. Other methods of market research are available—focus groups, for instance, help you to delve deeper into what customers think—but surveys are the best way to gather a large amount of data in a standardized format to yield actionable insights. So what exactly should you ask in your survey? Read on for a comprehensive guide, and templates tailored for your specific needs.
How to use market research templates
If you’re getting ready to do some market research, you might feel overwhelmed about putting together a survey. The quality of the data you glean from market research depends on the quality of the questions you ask your audience, so survey design is crucial. No need to worry; we’re here to help. In the next few sections, we’ll introduce you to a range of different market research templates, and we’ll discuss how each can be used to achieve certain goals and gather specific information.
Product and service development
You have a great idea for a product or service, but is the world ready for it? Before you start doodling concept sketches on napkins, conduct a marketing research survey to discover the designs and features your audience will love. Already launched? Use research questionnaires to get ready for version 2.0. Ask your participants questions such as, “If you are not likely to use our new product, why not?” or, “What would make you more likely to use our new service?” Our product testing survey template can help you get started.
Demographics
The age, gender, and income of your audience are all characteristics that contribute to the successful development and marketing of your product or service. When you understand your target market, you’re in a great position to better understand their needs, and you’ll be able to make better business decisions. There are a variety of different demographic questions you can ask. To help you brainstorm, check out the questions from our U.S. demographics survey template .
Brand tracking
Your brand is constantly evolving. Find out how consumers perceive it over time to identify what influences it. You can also measure your brand against competitors to see where you stand in the market. We’ve got several survey templates you can use, including ones on brand loyalty and brand awareness .
Consumer behavior
Keeping your pulse on your target market helps you understand and prioritize your organization’s needs. Are attitudes shifting? Do behaviors seem to be changing? By finding the answer to these questions and taking action, you’ll be in a position to better attract and retain consumers over time.
Industry insights
Get detailed information about your target market’s industry and business with one of our marketing survey templates. Get answers to questions like, “When choosing skin care products, which of the following factors matter to you?” or, “Are you a first-time home buyer, or have you purchased a home before?” and you’ll have data you can put to work immediately to fine-tune your service and product offerings.
3 tips for better market research questionnaires
1. survey outside of your customers.
Getting feedback from your current customers is valuable. But to identify new opportunities that ultimately grow your business, you’ll want to collect opinions from your entire target market .
2. Start general
Start with a demographic survey of your customers. You may be aiming for a particular audience, but find out you have a feature or product line that appeals to a different audience. Once you get to know your audience, you’ll know how to market (and how not to market) to them.
3. Get specific
Get consumer feedback on your particular line of work, products, and services. Ask about competing products, alternate services, or specific ways you can improve.
You don’t have to spend loads of money to get answers. You just need to take advantage of the smart, cost-effective tools. Not sure how to reach the right people? SurveyMonkey Audience gives you access to millions of respondents ready to provide the answers you need to make critical decisions. At SurveyMonkey we’re always working to improve our technology to help you make your best decisions. By sending a survey to reach out to your target market, you can make sure your efforts are as effective as possible.
Samples of market research templates
Below is a list of our expert-certified survey templates broken down by 3 of our top use cases: concept testing, brand research, and customer profiling. Keep in mind that you can always customize the questions to better fit your needs.
Concept testing:
Product testing survey template.
Is your product ready to go live? Before you make it available to the public, see how your target market feels about it with this 10-question survey. The feedback will help you identify the right improvements to make on-time. Preview template
Ad testing survey template
Take the guesswork out of your advertising efforts. This 8-question survey will help you understand how your target audience perceives your ad before you take it public. Preview template
Name testing survey template
Landing on the right name for your company or product can prove challenging. Hear what consumers have to say as you consider different options. Preview template
Logo testing survey template
Before you take a logo to market, you’ll want to see how it resonates with your target audience. Use this template for testing any and every option. Preview template
Messaging/claims testing survey template
Know how consumers will react to your messaging in advance These questions can help you evaluate and verify your claims’ value propositions. Preview template
Package testing survey template
Finding the right packaging for your products is more complicated than you might think. You’ll want to consider its visual appeal, uniqueness, and quality. Use this template to evaluate your products’ packaging. Preview template
Price testing survey template
Find out if consumers in your target market are price sensitive with this 6-question survey. You’ll also learn whether or not they’re satisfied with the value of products in your category. Preview template
Brand research:
Brand awareness survey template.
Find out about your brand’s level of awareness with this 10-question survey. You’ll learn how people discover your brand as well as perceive it. Preview template
Brand conversion survey template
See how consumers evaluate your brand compared to others in your market. Our template will also help you learn what drives people toward a particular brand. Preview template
Brand personality survey template
How does your brand make people feel? And how do people distinguish your brand from competitors? Get some answers using this template. Preview template
Brand performance survey template
Design, quality, and price are key purchasing drivers for consumers. Find out which of these factors are more important for your target market. Preview template
Customer profiling:
Typical customer analysis survey template.
Use this quick, 5-question survey to learn more about your customers; including the types of consumers they target, the competitive nature of their market, and their level of repeat business. Preview template
Typical customer demographics survey template
Understanding who your customers are requires a holistic approach. You’ll need to consider their age, gender, level of education among other things. This 10-question survey will help you learn more about your customers. Preview template
Employment survey template
Are your respondents employed? And if they are, what’s their current occupation? Use this survey template to answer both of these questions. Preview template
Firmographics survey template
Get to know the types of companies your respondents work at as well as their specific roles in them using this 10-question survey. Preview template
Target market analysis survey template
Get to know your client’s target market using this 10-question survey. It includes questions about the types of customers they’re after, the level of market competitiveness, and the possibility of repeat business. Preview template
Target market demographics survey template
Pinpoint the characteristics of your target market using this survey. You’ll find out about their age, gender, where they live, among other things. Preview template
Shopper insights survey template
Learn how consumers find out about a business in your category and go about making a purchasing decision with this 9-question survey. Preview template
Consumer behavior survey template
Learn about consumers’ awareness, consideration, and purchasing stages with this comprehensive 17-question survey template. Preview template
Path to purchase survey template
Find out your target market’s awareness of different brands, which they prefer, and what ultimately influences their purchasing decisions. Preview template
So, choose one of our ready-made market research templates, or customize one of your own. It’s easy to do; you’ll be hitting the “send” button within minutes. Or, if you have more specific needs, let us help. We have a range of solutions—like this product concept analysis solution and our global respondent panel to help you survey your target market—that can get you started on your market research journey in a flash.
See how SurveyMonkey can power your curiosity
Leadership Team
Board of Directors
Investor Relations
App Directory
Office Locations
Terms of Use
Privacy Notice
California Privacy Notice
Acceptable Uses Policy
Security Statement
GDPR Compliance
Email Opt-In
Accessibility
Cookies Notice
Online Polls
Facebook Surveys
Survey Template
Scheduling Polls
Google Forms vs. SurveyMonkey
Employee Satisfaction Surveys
Free Survey Templates
Mobile Surveys
How to Improve Customer Service
AB Test Significance Calculator
NPS Calculator
Questionnaire Templates
Event Survey
Sample Size Calculator
Writing Good Surveys
Likert Scale
Survey Analysis
360 Degree Feedback
Education Surveys
Survey Questions
NPS Calculation
Customer Satisfaction Survey Questions
Agree Disagree Questions
Create a Survey
Online Quizzes
Qualitative vs Quantitative Research
Customer Survey
Market Research Surveys
Survey Design Best Practices
Margin of Error Calculator
Questionnaire
Demographic Questions
Training Survey
Offline Survey
360 Review Template
Kate Bojkov
50 marketing survey questions and marketing surveys examples.
Free questionnaires and marketing survey examples that you can copy and create your own survey today.

Conducing a marketing survey is one of the most affordable and effective ways to do profound research and collect real customer feedback which is considered to be one of the key elements to every successful business/product/service.
Long gone are the days when “ gut feelings ” and making assumptions were good enough. Nowadays, marketing based on data is the foundation to making important and effective decisions regardless of how big or small your business is.
Surveys and the use of all sorts of marketing forms are just part of any marketing teams’ DNA. So having them embedded in your marketing activities comes by default.
Why Marketing Surveys Are Important?
Survey 1: market research survey, survey 2: competitor research survey, survey 3: buyer persona / customer analysis survey, survey 4: brand awareness survey, survey 5: product research survey, steps to conduct a marketing survey.

Build all your web forms for free
EmbedForms is the only form builder you will ever need to capture web leads, create surveys or collect feedback on your website.
Free forever | Live support available
Marketing surveys and marketing research in general, are rightfully considered to be an essential part of every business for a few reasons such as:
Help you identify opportunities and threats
Conducting a marketing survey helps businesses to know in which direction they should move and what to avoid along the road.
The perfect example: coming across unreached segments meaning people who might not know your brand, opportunities such as business partnerships and collaborations, and various ways to improve your product/service meaning upsells to more customers.
Minimize risks
Well-done marketing research will provide you with a variety of data that will help you make better decisions and therefore reduce the risks of failure at any given time.
The perfect example: expanding to new markets – and trust us when we say, knowledge is power. The data you’ll collect will help you predict how well your products will sell regionally and whether that expansion is worth it or not.
Stay ahead of your competition
Keeping your eyes wide open and researching your competitors will help you stay ahead in the game. You could look into what are they doing, how are they progressing, what channels are they using and how, are they going with paid advertisements.
The perfect example: when conveying a survey about your competitor’s product you can gain valuable insights about its least and most valuable features and stay ahead of them by improving your solution based on this data.
? Here’s a list with the best marketing tools and software, both paid and free that will help you along the road.
Connect with your audience
Researching and understanding your customers means only one thing in today’s world – you will be able to connect with your audience better and more effectively. Instead of using a one-size-fits-all approach, based on data, you will be able to customize your message.
The perfect example: while doing a buyer persona survey, you will find out the demographic details of your customers plus their interests. According to this information, you could customize the message across all social media platforms – more friendly and easy-going on your Instagram and TikTok, professional and awareness-increasing on your LinkedIn profile.
Researching your market in order to get valuable insights and understand it, is key to every phase of developing and launching your product/service.
Let’s cover some basics before getting into how to do your own market research survey.
According to HubSpot’s team :
“ Market research is the process of gathering information about your target market and customers ” .
Market research can be done in various ways, and in our case via conducting surveys, so we could say – market research survey is a list of questions answered by your customers/ or potential customers regarding various subjects.
Why do it: conducting this type of survey will not only help you understand your customers and the market you are entering but it will also help you reach a specific audience, make better decisions, measure brand awareness, help you understand how to position your price on the market, gain insights on your product or a future product, and help you with your content creation and distribution.
Market Research Survey Examples:
- What is your age? What is your gender?
- What is your education level?
- Where do you live?
- What is your profession? What do you do for a living?
- What’s your household income and household size?
- What are your biggest challenges?
- What are your hobbies/interests? What do you do in your free time?
- What is most important to you?
- How do you get your information? What’s your most valuable and reliable source of information?
- How do you like to make purchases? Do you feel comfortable shopping online?
Keep in mind though that market research is a broader term, meaning there are a lot of example questions related to various sub-topics. It’s up to you to choose what part you want to focus on.
For example, besides doing regular marketing surveys, a few years ago Starbucks had created another domain with the goal of doing market research, where people could submit their ideas and proposals. MyStarbucksIdea.com which is currently not operational accepted 100 ideas from thousands of people worldwide and implemented them into their business. Ideas like adding vegan options in their menu etc.

An interesting way to engage the audience, collect data and do market research of the wants and needs of your customers. Here is a full video of this initiative:
Getting to know your competition might feel scary and intimidating but by looking at the bigger picture you will gain power and valuable perspective that will definitely help you in the long run.
Why do it : conducting such a survey will help you understand who your competitors are, how people perceive them against your brand/product/service, how is your offer and price in comparison to your competitors, and ultimately help you with targeting new customers.
Competitor research survey examples:
- Have you heard of our company/brand?
- Have you purchased something from our company?
- If you did, how satisfied were you with your purchase? How long have you been a customer?
- If not, what was the reason?
- How likely are you to recommend our company to a friend?
- Have you heard of #name of a competitor?
- Have you purchased from #name of a competitor?
- What made you choose us over a competitor/ and vice versa?
- What do you wish our product/service had that it currently does not?
- What do you like most/least? How does your product/service fits into your workflow/meet your daily needs?
For example, the Swedish brand Happy Socks with e-mail marketing’s help and surveys are researching their competitors and the overall experience people had with purchasing on their website. To make their survey even more successful they are offering 25% off + free shipping.

Other things worth looking into are: how are your competitors attracting customers, how well are their social media channels performing, how much website traffic do they have and from what type of sources, which keywords are they ranking for and with what type of content. Helpful tools: Google Trends , Semrush , and AnswerThePublic .
In the marketing world, buyer personas are fictional individuals that represent your ideal customer.
It’s a Stock image next to an imaginary name, personal information and goals, life challenges and interests, work title, skills and experience, and most importantly how you fit into their life ( how your product incorporates in their lifestyle/ what problem does it solve ).
Why do it : doing a detailed customer analysis with a marketing survey will help you understand your customer’s needs and problems and empathize with them; based on the data you will be able to tailor your marketing efforts; understand purchasing decisions; get some behavioral insights, and create more targeted content for every channel.
“In my experience, creating buyer personas and getting to know our (potential) customers was a game-changer. It allowed us to strategically plan our entire content marketing strategy. Across all of our channels, we started personalising the message we wanted to convey, and the content that was being published. This helped us increase the engagement across all channels, increase our organic blog traffic with relevant visitors, and of most importantly increase our sales”.
Customer analysis survey examples:
- Demographic questions such as: What’s your age, gender, educational background, and career path?
- What are your interests and hobbies? What do you do in your spare time?
- What company do you work for/in which industry/ and a number of employees?
- What are your job title and main responsibilities? Whom do you report to and who reports to you? How is your work measured?
- What are your biggest challenges (both professionally and personally)? What triggers you to find a solution?
- What tools do you use at your job?
- How are you using our product/service/software and what are your main objectives with it?
- What is the most common reason you’re not buying a certain product?
- How do you learn about new information and which blogs/publications do you read? What’s your favorite social network?
- How do you purchase things? How do you search for information? How would you describe your last purchase?
Helpful tools when it comes to creating Buyer Persona from your conducted survey: Make My Persona .
An effective marketing survey that will help you to understand customer behavior is to create a very detailed and in-depth feedback form. See the example by Chipotle:

How memorable is your brand? How well do your customers know your brand? How do your customers perceive your brand?
If you are looking into answering these questions and more, it’s about time you conduct a brand awareness survey.
Brand awareness is a combination of four things:
- brand recognition – how recognizable is your brand
- brand recall – how memorable is your brand and how does your brand come to your customer’s mind
- brand identity – how well are your brand’s mission and vision understood
- brand image – the overall feel and opinion on your brand
Why do it : getting to know how your customers perceive your brand will help you improve your positioning on the market and therefore, help you grow your business, and increase your brand awareness and sales.
Take, for example, the everlasting battle between Coke and Pepsi ? – it is no longer a who’s got a better taste kinda battle, but instead who’s got a more loyal community.
Brand awareness survey examples:
- Which brands do you most commonly purchase products from?
- Which of the following brands do you recognize?
- If #name of the brand was a person, how would you describe it? What’s your opinion on it?
- How did you find out about #name of the brand ? How likely are you to recommend it to a friend or family?
- You have #a certain problem – what brand/company do you turn to?
- Which of the following statements do you associate with #name of the brand ?
- How could we make you loyal to our brand? What’s crucial to you?
- What’s the first thing when you think of #name of the brand?
- When was the last time you used the #name of the brand?
- How familiar are you with our brand?
Here are more questions and a premade brand awareness survey template you can start using right now:

Launching a new product takes a lot of effort, money, and time but also it comes with a lot of uncertainty and fear of failure.
You never know whether the product will be a success or not, but there is something to do about your doubts – conduct a product research survey.
A product research survey can be both when launching a new product or when looking into improving an old one.
Why do it : it will help you evaluate your customer’s reaction and opinion regarding your new/improved product and therefore help you make better decisions about the product’s functionalities, features, and design.
Product research survey examples:
- How often do you use our product/service during the day/week/month?
- How long have you been using our product/service?
- How would you rate our product/service?
- What problems are you trying to solve with our product?
- What features are missing?
- Which features are most valuable to you?
- Which important features could be better/improved?
- How easy it is to use our product/rate on a scale from 0-10?
- How would you rate the value for money?
- Have you faced any problems while using our product/service?
For example, Alex Tooby wanted to make a pulse check of her audience to understand what kind of content (her type of product) they will want from her to create. It is a perfect marketing survey to see what her target audience needs so she can accommodate her services based on their actual needs.

Now that you are aware of the most important types of marketing surveys, it’s only fair to move on to a practical step-by-step of how to conduct a single survey.
Step 1: Set a clear goal
Before starting to write those questions, think about a clear goal of why you’re doing the marketing survey.
Are you looking into expanding to other markets? Are you looking into creating and launching a new product or improving an old one? What exactly are you looking to find out by doing the survey?
Setting clear goals and intentions for the marketing survey will help you get the answers you need.
Step 2: Map out a workflow for the task
This is more of a technical thing to do – but nonetheless, it’s important. Make sure you establish a budget, choose what markets you want to survey, decide whether you’ll hire a market research company to assist you, and based on your goals – choose what you’ll investigate.
Step 3: Choose a tool in which you’ll create the survey
Make sure you also put a lot of thought into how the marketing survey would look. You don’t want to overwhelm your target group with too many questions at once or have a survey with an inconvenient design.
Step 4: Collect and analyze the data, and lastly
Step 5: take action.
Based on your research findings and the initial goals, you can make a safe decision and choose a direction in which you want to “move”.
Free Marketing Survey Tools
Now that we’ve gone over every how and why, the only thing remaining are the tools with which you can create these surveys, and here are some free options:
- Google Forms – free, fast, and it even automatically saves your results to a Google SpreadSheet so you can analyze your results. There are versatile options for long and short answers, multiple-choice selections, dropdown options, the ability to add both images and videos, create your form as a quiz, etc.
- Microsoft Forms – favoring Microsoft over Google, Excel over Google Sheets? If so, do go with this form builder. It’s free, simple, and connected with Excel which has more powerful data analytics functionalities.
- Jotform – is another free online survey builder which is most known for its huge forms library with approximately 10,000 surveys. The first five forms are free (everything above – they are charging $24 per month).
- EmbedForms – is an innovative solution that will not only help you create forms but also help you to transform those forms into widgets for your website. Besides being forever free, this builder tool is packed with helpful features such as an advanced drag and drop editor, conditional logic options to create a certain flow of your form, and an easy way to share your marketing survey results.
If you’re looking for more alternatives – here’s a list with more than 25+ Form Builder Tools .
Using surveys is an affordable and effective way to get valuable insights both for the market and your customers, so do make sure to make the most of it!
Now you have all the information needed, so there’s no need to spend additional time searching for the right questions, instead, you can only focus on getting that customer feedback and making better decisions based on data.
Need feedback forms for your website? Embed forms widgets on your website for only $4.99/month !
- shares
- Pinterest 0
Related Articles

Subscribe for updates
Stay in the know with all the latest social media trends.
See EmbedSocial in action. Get a Demo
Privacy Overview
- Hubspot Blog
- HubSpot.com
Oh no! We couldn't find anything like that.
Try another search, and we'll give it our best shot.
28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Published: May 23, 2022
The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?
![marketing research paper with questionnaire → Free Download: 5 Customer Survey Templates [Access Now]](https://no-cache.hubspot.com/cta/default/53/9d36416b-3b0d-470c-a707-269296bb8683.png)
A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.
Table of Contents:
Questionnaire Definition
Survey vs. questionnaire, questionnaire templates.
- Examples of Good Survey Questions
- Questionnaire Examples
Questionnaire Design
How to make a questionnaire.
A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.
The questions should always remain as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.
Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.
What makes a good questionnaire?
A good questionnaire seeks to determine what you need versus what you want. It should be valuable and come from the respondent’s point of view. It should also be specific to the topic and have open-ended, long-form, or short-ended questions. Questionnaires should be concise and simple while offering the respondent’s experience with your business.
In-Depth Interviews vs. Questionnaire
Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and provide accommodations and travel reimbursement.
Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.
It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from their entire customer base using an online questionnaire.
When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of the existing and potential customers. They are the ones who have a say in purchasing decisions.
A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.
The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.
However, questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.
Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.
What makes a good survey question?
To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly provide data on their experience.
A good survey happens when good questions can give a business good data to examine. A good survey has:
- A goal in mind
- Clear and distinct answers and questions
- Separate questions
1. A Goal in Mind
To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help formulate clear and concise questions that need to be asked to complete your goal. The more your questions focus on one or two objectives, the better your data will be.
2. Clear and Distinct Answers and Questions
You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.
For instance, if you’re using ranks or multiple choice options in your survey, be clear. Here’s an example of a good and poor multiple choice answer:
Poor Example
California:
- Contains the tallest mountain in the United States.
- Has an eagle on its state flag.
- Is the second largest state in terms of area.
- Was the location of the Gold Rush of 1849.
Good Example
What is the main reason so many people moved to California in 1849?
- California land was fertile, plentiful, and inexpensive.
- Gold was discovered in central California.
- The east was preparing for a civil war.
- They wanted to establish religious settlements.
In the poor example, the respondent would be confused about what is being asked. The survey didn’t fully explain the question, and the options are also confusing. Whereas in the good example, the question doesn’t confuse the respondent, and they know how to answer. Always make sure answers and questions are clear and distinct to give the respondent the best outcome when completing the survey.
3. Separate questions
A good survey asks one question at a time. For example, a bad survey question would read, “ What is your favorite sneaker and clothing apparel brand?” This is bad because you’re asking two questions at once, not separately. Each question should focus on getting specific pieces of information.
By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, ask, “ What is your favorite sneaker brand?” then, “What is your favorite clothing apparel brand?” By separating the questions, you allow your respondents to give separate and precise answers.
1. Free HubSpot Questionnaire Template
HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.
5 Customer Survey Templates
Featured resource, 2. client questionnaire template.
It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.
1. How much time do you spend using [product or service]?
- Less than a minute
- About 1 - 2 minutes
- Between 2 and 5 minutes
- More than 5 minutes
2. In the last month, what has been your biggest pain point?
- Finding enough time for important tasks
- Delegating work
- Having enough to do
3. What's your biggest priority right now?
- Finding a faster way to work
- Problem-solving
- Staff development

3. Website Questionnaire Template
Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.
1. How many times have you visited [website] in the past month?
- More than once
2. What is the primary reason for your visit to [website]?
- To make a purchase
- To find more information before making a purchase in-store
- To contact customer service
3. Are you able to find what you're looking for on the website homepage?
4. Customer Satisfaction Questionnaire Template
If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.
1. How likely are you to recommend us to family, friends, or colleagues?
- Extremely unlikely
- Somewhat unlikely
- Somewhat likely
- Extremely likely
2. How satisfied were you with your experience?
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
3. Rank the following items in terms of their priority to your purchasing process.
- Helpful staff
- Quality of product
- Price of product
- Ease of purchase
- Proximity of store
- Online accessibility
- Current need
- Appearance of product
- Family member
- On behalf of a business
5. Please rate our staff on the following terms:
- Friendly __ __ __ __ __ Hostile
- Helpful __ __ __ __ __ Useless
- Knowledgeable __ __ __ __ __ Inexperienced
- Professional __ __ __ __ __ Inappropriate
6. Would you purchase from our company again?
7. How can we improve your experience for the future?
________________________________.
5. Customer Effort Score Questionnaire Template
The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.
1. What was the ease of your experience with our company?
- Extremely difficult
- Somewhat difficult
- Somewhat easy
- Extremely easy
2. The company did everything they could to make my process as easy as possible.
- Strongly disagree
- Somewhat disagree
- Somewhat agree
- Strongly agree
3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?
4. How much effort did you have to put forth while working with our company?
- Much more than expected
- Somewhat more than expected
- As much as expected
- Somewhat less than expected
- Much less than expected
6. Demographic Questionnaire Template
Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.
1. How would you describe your employment status?
Employed full-time
Employed part-time
Freelance/contract employee
Self-employed
2. How many employees work at your company?
3. How would you classify your role?
Individual Contributor
4. How would you classify your industry?
Technology/software
Hospitality/dining
Entertainment
Good Survey Questions
- What is your favorite product?
- Why did you purchase this product?
- How satisfied are you with [product]?
- Would you recommend [product] to a friend?
- Would you recommend [company name] to a friend?
- If you could change one thing about [product], what would it be?
- Which other options were you considering before [product or company name]?
- Did [product] help you accomplish your goal?
- How would you feel if we did not offer this product, feature, or service?
- What would you miss the most if you couldn't use your favorite product from us?
- What is one word that best describes your experience using our product?
- What's the primary reason for canceling your account?
- How satisfied are you with our customer support?
- Did we answer all of your questions and concerns?
- How can we be more helpful?
- What additional features would you like to see in this product?
- Are we meeting your expectations?
- How satisfied are you with your experience?
1. "What is your favorite product?"
This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.
It's important to note that this question provides you with the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.
2. "Why did you purchase this product?"
Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.
3. "How satisfied are you with [product]?"
When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and re-strategize your campaigns based on your findings.
4. "Would you recommend [product] to a friend?"
This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.
5. "Would you recommend [company name] to a friend?"
Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .
6. "If you could change one thing about [product], what would it be?"
This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team identify flaws and increases your chances of retaining a valuable customer segment.
For customers that have recently churned, this question provides insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and provide solutions or relay feedback for consideration.
7. "Which other options were you considering before [product or company name]?"
If you're operating in a competitive industry, customers will have more than one option when considering your brand. Additionally, if you sell variations of your product or produce new models periodically, customers may prefer one version over another.
For this question, you should provide answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you obtain the exact information you need.
8. "Did [product] help you accomplish your goal?"
The purpose of any product or service is to help customers accomplish a goal. Therefore, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to remain loyal to your brand.
9. "How would you feel if we did not offer this product, feature, or service?
Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.
Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.
10. "If you couldn't use your favorite product from us, what would you miss the most about it?"
This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain.”
11. "What word best describes your experience using our product?"
Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.
If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.
12. "What's the primary reason for canceling your account?"
Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.
13. "How satisfied are you with our customer support?"
It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will remain loyal to your brand. Research shows that one in three customers will leave a brand they love after just one poor service experience.
14. "Did we answer all of your questions and concerns?"
This is a good question to ask after a service experience. It shows how thorough your support team is and whether or not they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .
15. "How can we be more helpful?"
Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.
16. What additional features would you like to see in this product?
With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.
Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.
17. "Are we meeting your expectations?"
This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.
18. "How satisfied are you with your experience?"
This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.
Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.
4 Questionnaire Examples
1. customer satisfaction questions.

Here are a few more types of questions you can use in your questionnaire to collect different types of data.
3. Multiple-Choice
Multiple-choice questions offer respondents several options of answers to choose from. This is a popular choice of questionnaire formats since it's simple for people to fill out and for companies to analyze. Multiple-choice questions can be in single-answer form (respondents can only select one response) or multiple-answer form (respondents can select as many responses as necessary).
4. Rating Scale
Rating scale questions offer a scale of numbers (typically one 10) and ask respondents to rate various items based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.
3. Likert Scale
Likert scale questions assess whether or not a respondent agrees with the statement, as well as the extent to which they agree or disagree. These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree."
4. Open-Ended
Open-ended questions ask a broader question or possibly elaboration on a particular response to one of the close-ended questions above. They are accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.
3. Keep it brief, when possible.
Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.
The shorter your questionnaire is, the more likely a customer will complete it. In addition, a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.
4. Choose a simple visual design.
There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.
A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Ensure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.
5. Use a clear research process.
Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.
In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.
After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will ensure that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .
6. Create questions with straightforward, unbiased language.
When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.
You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.
Additionally, you should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and ensures that all of the responses are valid.
7. Ask only the most important questions.
When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.
If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.
Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to provide a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.
By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.
9. Order your questions logically.
A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.
When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.
Next, add in your product and services questions. These are the ones that provide insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.
Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.
10. Consider your target audience.
Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared towards the interests and experiences they've already had with your company.
You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.
11. Test your questionnaire.
Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.
How Questionnaires Can Benefit Your Customer Service Strategy
Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.
Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.
Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.
Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.
Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

Don't forget to share this post!
Related articles.

Everything You Need to Get Started With Concept Testing

Top 10 Survey Email Subject Lines To Maximize Your Results
![marketing research paper with questionnaire What Is a Likert Scale? [Examples & Templates]](https://blog.hubspot.com/hubfs/Likert-scale.jpg)
What Is a Likert Scale? [Examples & Templates]

The 18 Best Totally Free Online Survey Makers & Tools

Nonresponse Bias: What to Avoid When Creating Surveys
![marketing research paper with questionnaire Leading Questions: What They Are & Why They Matter [+ 7 Examples]](https://blog.hubspot.com/hubfs/leading%20questions_featured.jpg)
Leading Questions: What They Are & Why They Matter [+ 7 Examples]

14 of the Best Survey Templates to Put in Front of Your Customers

What's Survey Fatigue & How to Avoid It

How to Create a Survey in Excel, Word, Google, Facebook, & SurveyMonkey
5 free templates for learning more about your customers and respondents.
- Advertising
- Applications
- Assessments
- Certificates
- Announcement
- Invitations
- Newsletters
- Questionnaires
- Food & Beverages
- Recruitment
- Marketing Examples
- Transportation
7+ Marketing Questionnaire Examples & Samples in PDF | DOC
Marketing activities questionnaire.

Marketing Survey Questionnaire

Marketing Strategy Questionnaire

Internet Marketing Assessment Questionnaire

What Is a Marketing Questionnaire?
Importance of a marketing questionnaire, sample marketing questionnaire.

Marketing Management Questionnaire

Sales and Marketing Questionnaire

Marketing Evaluation Questionnaire

How to Write a Marketing Questionnaire
- Define your goals. Know what your smart goals are, and decide on your desired outcome. This will help you in determining the questions you need to ask your respondents.
- Determine the method of administration. Do a research on what method of delivery has the highest response rate, and apply it to your own marketing questionnaire.
- Write down the questions you want to ask. Create an outline to organize the questions. Categorize questions, especially sensitive ones. Sensitive questions may be asked in between neutral questions or at the near end of your questionnaire.
- Ask clearly. Avoid using vague phrases and sentences. Use simple words, and make your sentences short.
- Keep it short. You don’t need a long questionnaire to get the answers you need. In most cases, one or two pages can be enough.
- Proofread your work. Scan through your questionnaire multiple times to ensure you asked everything you want to ask. This is also to check if your questionnaire does not contain unnecessary questions.
More Design
5+ restaurant questionnaire examples, samples, what is the importance of a questionnaire, 9+ income questionnaire examples, samples, 8+ lifestyle questionnaire examples, samples, what is a questionnaire, 7+ hr questionnaire examples, samples, 10+ evaluation questionnaire examples, samples, 35+ health questionnaire examples, related articles.
- 7+ Marketing Research Questionnaire Examples, Samples
- 6+ Product Questionnaire Examples, Samples
Create a Survey in less than 60 seconds!
Enterprise survey software.
Enterprise Survey Software to thrive in your business ecosystem
NPS Software
Turn customers into promoters
Offline Survey
Real-time data collection, on the move. Go internet-independent.
360 Assessment
Conduct omnidirectional employee assessments. Increase productivity, grow together.
Reputation Management
Turn your existing customers into raving promoters by monitoring online reviews.
Chatbot for Website
Collect feedback smartly from your website visitors with the engaging Chatbot for website.
Get the best research validation with responses from a pre-screened and profiled audience with our Online Panel!
Swift, easy, secure. Scalable for your organization.
Executive Dashboard
Customer journey map, craft beautiful surveys, share surveys, gain rich insights, recurring surveys, white label surveys, embedded surveys, conversational forms, mobile-first surveys, case management, audience management, smart surveys, video surveys, secure surveys, api, webhooks, integrations, survey themes, accept payments, custom workflows, all features, customer experience, employee experience, product experience, marketing experience, sales experience, hospitality & travel, market research, saas startup programs, wall of love, success stories, sparrowcast, nps benchmarks, learning centre, apps & integrations.
Our surveys come with superpowers ⚡
Blog Best Of
25 Market Research Questions You Need To Use In 2023!
Kate william.
2 January 2023
Before we learn about market research questions , how about a coke?
Coca-Cola, from classic coke to their famous diet coke, is a success. No doubt. But they’ve had their share of failures too.
One of these failures happened because of poor market research. Coca-Cola’s highly ambitious product, C2 , which was half regular and half diet coke, tanked badly, as they didn’t ask the right questions to the right audience during market research.
Coca-Cola lost upwards of $50 million on C2, and we don’t want something similar happening to one of your products. That’s why our focus is on market research questions that’ll get the right responses. Plus, we’ll discuss:
- What is Market Research
- Market Research Questions To Use In 2022
How to Write Market Research Questions
- Benefits Of Market Research.
- Tools for Conducting Market Research.
What is Market Research?
Market research is the process of gaining your target customer’s insights about new products, competitors, preferences, or more. Marketing research is all about getting that high-value information on things that could benefit a company and help them grow – and surveys are a great tool for this.
If you struggle with writing questions for your market research surveys, bookmark this blog. The better and more precise these market research questions are, the better the data, and the better the decision you make with it.
25 Market Research Questions to Use in 2023
Here we are now – the 25 most effective market research questions that deliver outstanding results when used in research surveys. We’ve split these questions into five different categories so that you can pick the right ones at the right time.
- New Product Survey Questions
- New Business Survey Questions
- Competition Analysis Survey Questions
- Questions For Your Existing Customers
- Questions To Improve Customer Service
These marketing research questions can be open-ended, multiple-choice, or scale-based questions as per your data requirements.
1. New Product Survey Questions
A new product launch is where most market research happens. As exciting as it sounds, it can cause a massive failure if the new product ain’t what the target audience wants it to be.
To understand that, here are the market research questions you can ask:
- How excited are you about our upcoming product? Would you be willing to test it?
- Is the product solving your problem accurately?
- What change do you wish to bring to this product?
- If given the responsibility, how would you go about promoting it?
- How much do you think the competitors would charge for a product like this?
Need a ready-to-launch e xample of market research questions? H ere’s a survey created with SurveySparrow .
From audience panel services to 600+ survey templates , get all the tools you need to research a new market, launch a new product or overhaul your current marketing strategy. Dive in with a free account.
PS : Until you choose to upgrade, it’s free forever.
Please enter a valid Email ID.
14-Day Free Trial • No Credit Card Required • No Strings Attached
2. New Business Survey Questions
When you’re about to enter a new business or market opportunity, it always works well to:
- Research the audience you’ll target
- The competition you’ll face
- The market size of this new opportunity
- The buying behavior of your target group
These are the 5 market research questions for new business:
- Who are the group or groups that’ll buy from us?
- How big is the market for this opportunity? Will it sustain or shrink in the long run?
- How can we capitalize on the buying habits/behaviors of customers in this market??
- How are our competitors, direct or indirect, doing their business in this market?
- What’s are the problems we’ll solve for our target groups here?
3. Competitive Analysis Questions
Let’s face it. Whatever your business is, there are competitors. Some are big, some are small, but competition is there, and when you’re keeping tabs on them by asking the right market research questions from your teams and customers, you stay ahead of the curve!
Here are five good market research questions for competition analysis:
- What do you like the most about our (competitor’s name) product?
- Are you content with their product pricing?
- Where do you think our brand stands compared to (competitor’s name)?
- Do you like the way they market and advertise their products?
- What sets (competitor’s name) apart? Is it their product, service, user experience, content, or anything else?
4. Questions For Your Existing Customers
When you and your teams are working on a new product, or service, or want to bring changes to the existing ones, it’s always best to know your customer’s opinions about it. Because you want to deliver what they want, and the changes that’ll take their satisfaction levels with your brand to the next level.
Check out these 5 market research questions for your customers:
- What changes would improve our product for you?
- Are you facing any consistent issues where you think we can help?
- Do you think our services can improve? If yes, we would love to know how?
- Would you buy our products/services at a higher price if we add additional features to them?
- How can we improve our products to enhance your overall experience?
5. Questions To Improve Customer Service
If you thought market research and market research questions were only about new products, new business opportunities, insights from existing customers, and competitor analysis, think again!
Market research has always been about improving according to your customers, target audience, and employee insights. Your customer experience always needs review and timely improvements, and a market research survey backed with the right market research questions would help you big-time here.
So, let’s look at five such examples of market research questions that you can ask about your customer service:
- After raising your query, how much time our customer service representative took to reply?
- Did our customer service representative directly gave you the solution or explained why the issue occurred in the first place?
- How convenient is it for you to reach our customer representative and head?
- Do you wish our customer service team to be available on any other channels apart from the ones they are?
- Do you get consistent customer experience on all channels from our service team?
Here are 10 tested tips to create a perfect market research survey that gets results. Make full use of it.
- To create the perfect market research survey, define the problem you’ll solve with it . Don’t just conduct market research hoping to get actionable data.
- Select the right target group . You do not want to collect irrelevant data that’s of no use. So, for a particular problem, select the right people.
- Know your sample size . Whether your method is cluster sampling , quotas , systematic sampling or purposive sampling , figure out the number of survey responses you’ll need for reliable data, and keep a safety margin for half-filled or not-responded surveys.
- Select focused questions . Use these twenty-five questions the best you can. You can also check out our go-to guide on how to write better survey questions .
- Use interactive question types – like voice notes , image choice , video backgrounds and graphical sliders .This will massively increase your response rates.
- Give incentives like free e-books, gift cards. This can give respondents the extra encouragement they need to complete the survey.
- Keep it conversational . Market research surveys work when they are treated with the same care and warmth as a conversation. So, build that trust with the tone of your questions.
- Don’t send the survey to all the respondents at once . Send it to a small batch first. Analyze how they’re answering, make changes if needed, then go for the full-scale market research.
- Set times for reminders . You don’t want to speed up at the wrong time.
- And last, give enough time for analysis. Certain survey tools can save time with auto-generated survey reports that you can customize.
Benefits of Market Research. What Makes it So Important?
While we were explaining market research and market research questions, we mentioned one of its biggest benefits too. The benefit that makes it absolutely important for any business gunning for long-term and sustained growth.
Guessed it? Well, it’s the benefit of getting rich insights from your target audience. But that’s not the only benefit.
Yes, market research offers a lot more than you can think of. And it’s time we discuss them one by one.
Know Your Business Better
When you get feedback from customers and the target market about a product or service, you see the difference between your and your customer’s opinions. Observing this difference gives you the chance to bridge that down by aligning the new or existing product based on their wants.
So, when you use the right market research questions in your survey, you get to observe your company through the target audience’s lens, which in turn allows you to understand the business and its goals better.
Get More Business Opportunities
While conducting a market research survey, you often find or realize a new opportunity or avenue where the company can thrive. This realization comes when you analyze the collected survey data and see your target market’s interest in this new opportunity.
Discover New Customer Segments To Target
“The product has come out well. I would like to use it, and I think the Genz’s would like it too.”
If the answer to one of your market research questions is something like this, you and your teams know they have a new customer segment to target. That’s a powerful benefit of conducting a well-planned market research survey that contains the right questions.
Massively Reduce The Risk Of Failing
With market research or market research surveys, you don’t just get to know the insights and opinions of your target audience on a certain product, you also come to understand areas where it’s severely lacking and can cause a failure if not duly addressed.
Also, with a few well-crafted market research questions, you get to know the areas where your business is lacking. And if you’re working on those, the chances of your business going under reduces massively.
Understand Where And How To Market
By using the right market research questions in your surveys, you understand where and how your customers and target group want your teams to market a product.
Give your survey respondents the freedom to express themselves and you’ll get gold out of your market research. Believe us on that!
Track Your Competition
While conducting market research, you can’t forget about your competitors. As a leader, you need to stay on top of proceedings regarding your competitors and their products. Your teams need to have answers to questions like, what new are they bringing, what’s their new campaign like, what are they focusing on at the moment, and many more.
What better way to do that than to ask these subtly by including the right market research questions. And trust us, you’ll get massive information about your competition with these surveys, that’ll allow you to pivot and do better.
Identify New Trends
Scanning the internet for new trends is an absolute time-consuming process. You can replace that with market research and market research surveys to stay updated and well-informed on what new your customers want.
If not anything, it’ll save your teams a lot of time, which they can use for other important tasks.
Predict The Future
To sum all the benefits we’ve mentioned, you’ll be able to predict the future of your products, services, and even your business after knowing your customer’s insights and opinions on it. That’ll give you the chance and the freedom to bring the right changes at the right time. Ain’t that impressive?
Reliable Tools for Conducting Market Research
You now know the twenty-five top market research questions to include. But how can you add these questions to a market research survey and send it? What are the different tools you could use for it?
If you’re having these questions, with no further ado, get your answers here.
A Full-Action Survey Software
There can be nothing better than using survey softwares to conduct market research surveys. Period. But why? Well, survey software is the best way to gather reliable information quickly from your customers and employees about your existing or new products. These surveys would give clarity about your potential and target customers, buyer persona, and the solid feedback you’ll receive will help you strategize and do better eventually.
If you’re looking to use survey software for your research surveys, look no further than SurveySparrow. This Typeform alternative allows you to create engaging forms and surveys with no hassle. These surveys are conversational, easy-to-use, and completely secure. More importantly, it offers features like likert scale questions , interactive dashboards, customization, embedded surveys, recurring surveys, and so much more. And you can use all these features in the 14-Day free trial itself.
Our friendly suggestion: Don’t miss out on this!
Chatbots for the Website
Chatbots are the future of market research, no doubt on that. As per a study, by 2024, the global market for chatbots is projected to be over $994 million. That’s some number! Thousands of brands are implementing or have implemented chatbots in their everyday business task. From doing market research to tracking and answering customer’s queries, chatbots are everywhere.
Do you know what’s the best thing about a chatbot? It’s that it makes a customer’s or employee’s journey more enjoyable, as the conversations are natural and human-like. In addition, a chatbot will always ask a follow-up question to your customers just like a human mostly does. And this helps in market research. How? By making sure you and your teams are always up to date about what your customers want and what their expectations are from your products, services, and support.
SurveySparrow’s no-code Feedbot is made to gather insightful market data with no programming knowledge. Deloitte Digital , a San Francisco-based marketing, and advertising company de-cluttered their data collection process using SurveySparrow’s Feedbot. The company was facing challenges while collecting market data with the paper questionnaire format. However, the chat-like experience and interactive UI of Feedbot helped them gather 804 survey responses out of 1200 surveyed people. That’s a 67% completion rate. Market research conducted most profitably, isn’t it?
360 Degree Feedback Software
You can spend all your dollars on your customers to make them stay, but without your employees’ efforts, it just won’t happen. When we talk about market research, the first thing that comes in our mind is the customers. We want to conduct market research to gain knowledge about customer preferences, insights, and opinions. But, what about employee research to find their satisfaction levels?
In recent times, employee satisfaction and experience have both become popular and crucial topics. Because, no matter the industry, people like to do business with people. And satisfied employees are the most real, and simple people to attract customers and keep them engaged.
That’s why it’s important to use a 360-degree feedback tool like SurveySparrow’s 360 degree feedback solution . With this, you can conduct an employee assessment (research) to increase their satisfaction levels and drive growth. Trust us, you need to conduct such assessments, especially going forward in this new normal.
Let’s Begin!
There you have it, then. You now know the benefits of market research, twenty-five different questions to include in the market research survey, tools to conduct these surveys, and as a bonus, highly effective tips to create the perfect market research survey.
The only thing that’s left now is for you to use these questions and start conducting market research surveys. SurveySparrow and its marketing experience solution can make this process a lot easier, effective, and the least time-consuming for you and your teams. So, check it out, and we’re just this click away if you need any help. Waiting to hear from you. Au revoir!
Content Marketer at SurveySparrow
You Might Also Like
How to reduce customer acquisition cost, 10 employee retention strategies that matter, what is a dichotomous question — dichotomous survey & examples, cherry-picked blog posts. the best of the best..
Leave us your email, we wont spam. Promise!
Create conversational market research surveys
Understand every aspect of your target market and take better decisions. try surveysparrow for free..
14-Day Free Trial • No Credit card required • 40% more completion rate
Hi there, we use cookies to offer you a better browsing experience and to analyze site traffic. By continuing to use our website, you consent to the use of these cookies. Learn More
Research Papers on Marketing
No doubt, marketing is an interesting field. It includes activities and strategies to make products and services that will satisfy customers while making profits for the company. Students often find difficulty in writing marketing research papers. Therefore, Researchomatic is offering a wide range of marketing research papers for you. It will help you in writing your marketing research papers.
Qualitative And Quantitative Research
- Click to Read More
Sponsorship
Comparison between ocean strategies, concentration (marketing), corporate social responsibility, the impact of loyalty programs on convenience store customer shopping behavior, democratic education and administration, understanding the concep8t of human resource management (staffing & training), staffing and training, understanding the concept of staffing & training, generate free bibliography in all citation styles.
Researchomatic helps you cite your academic research in multiple formats, such as APA, MLA, Harvard, Chicago & Many more. Try it for Free!
We've updated our privacy policy. Click here to review the details. Tap here to review the details.
Activate your 30 day free trial to unlock unlimited reading.
Marketing Research Paper

You are reading a preview.
Activate your 30 day free trial to continue reading.

Check these out next

A requirement in our Marketing Research II at De la Salle University - Dasmariñas
Recommended

More Related Content
Slideshows for you (20).

Similar to Marketing Research Paper (20)

Recently uploaded (20)

- 1. 1 I. Introduction With the flourishing recognition that store design is one of the restaurants’ most important concerns, store designing has emerged as top management priority in most restaurant businesses nowadays. Various gizmos are employed to attract clientele, thus increasing profitability. With its highly competitive nature, store design can be equally and especially important to influence customers’ perception and drive store choice and loyalty aside from other standards such as the location of a store, the distance the customer must travel and of course the price plus the healthful conditions of the place, primary reason why the management of De La Salle University- Dasmarinas sees to it that every canteen inside the campus is clean and every food served is safe and fresh. These are the basic criteria in consumers’ canteen choice decisions. Every store manager should take time in strategically building and positioning a food stall’s image for the customers to have a good perception about the business. Store design is one of the attributes that influence the overall image of a store (Lindquist, 1974, Mazursky and Jacoby, 1986). Store image not only includes the location, affordability of food prices, cleanliness of the place and food preparation but store design and layout as well. Emplacement or positioning of the canteen is equally significant. This is not however, to say that location is unimportant, canteen choice seem to be discrepant with a framework where customers optimize their food costs, where effort to access the canteen location being one component of their budget. Bell, Ho, and Tang, (1998), find that location no longer explains most of the variance in store choice decisions. Consumers’ store choice may be based on different criteria such as the availability of time depending upon the nature of the travel and schedules although student canteens inside the campus are conveniently situated in an area accessible to the students that’s why location may not really be a big issue for students of De La Salle University. Like any other consumer, students too, have their food allowances on a budget. That’s the reason why almost all of De La Salle University– Dasmarinas Square Canteens’ food is uniformly priced and is within financial means of students. Students enjoy almost the
- 2. 2 same prices for sandwiches that range from P 25.00 to P 30.00 while student lunch is served from P 45.00 to P 60.00. Food prices also play an important role in students’ eating preferences and/or purchasing decision. Student consumers measure store image also by food cost and how the food price fits their budget. Nevertheless, each student still has different taste and lifestyle. Some prefer delicious mouth-watering food and affordable prices. Others prefer cozy and classy ambient, not taking into consideration the prices of the food. Hence, store design is one factor that can affect the purchasing decision of a student. That’s why; store owners must also take into consideration their store’s design to build a better store image. Richardson, Jain, and Dick (1996) said that a pleasing in-store atmosphere provides substantial hedonic utility to consumers, encourages them to visit more often, stay longer, and buy more. Although it also improves consumers’ perceptions of the quality of merchandise in the store, consumers tend to associate it with higher prices. An appealing in-store atmosphere offers much potential in terms of crafting a unique store image and establishing differentiation. Even if the products by a retailer are similar to others, the ability to create a strong in-store personality and rich experiences can play a crucial role in building retailer equity. Store layout and design will be the only subject that the researchers will consider in the University’s Square canteen’s environment. Questionnaires were formulated to fit the objectives of the research. The respondents were not exclusively directed to a certain group but to different class levels. The researchers will find out if store design really is important to consumers of De La Salle University – Dasmariñas. This research will build a better fundament or groundwork for the necessity of committing to invest on the layout and designs of stores and canteens to get students’ positive response. The specific problem and objectives, research framework, scope and limitation and research hypothesis will be further explained in this paper and at the end of the study, a further analysis, interpretation and conclusion of the findings will be discussed.
- 3. 3 I. Research Problem This research study aims to answer the following issues: General: Does the University Square Canteen’s food stall design have an impact on the purchasing decision of students in De La Salle University- Dasmariñas? Specific: What are the weekly allowances of students in De La Salle University- Dasmariñas? How many times in a week do students eat in the University Square Canteen? What are the factors that contribute to a good design inside a food stall? What is the percentage of students who are influenced by food stall design in their purchasing decision? What are other factors aside from store design that may influence student’s purchasing decision? II. Research Objectives This study aims to achieve the following goals: General: To determine if the University Square Canteen’s food stall design has an impact on the purchasing decision of students in De La Salle University- Dasmariñas. Specific: To identify the weekly allowances of students in De La Salle University- Dasmariñas. To know how many times in a week students eat in the University Square Canteen. To know the factors that contributes to a good design inside a food stall. To measure the percentage of students who are influenced by food stall design in their purchasing decision. To know other factors aside from store design that may influence student’s purchasing decision.
- 4. 4 III. Research Methodology This study was made to describe the impact of University Square Canteen’s food stall design on students’ purchasing decision. Descriptive design will be utilized to describe student’s social status by the rate of their weekly allowances. In relation with their perception of store image, a linear regression design will also be used to determine significance of the relationship of Square Canteen’s stall design and purchasing decision. Survey will be the tool used for data collection. The social survey questionnaire will comprise close-ended questions that will be answered through multiple choices and dichotomous choices. Data collection strategy will be cross sectional wherein respondents will be individually given questionnaire surveys at a different time. On the other hand, data type will be both qualitative and quantitative. Social status and those that students see as a factor which can influence their purchasing decision will be in qualitative form. Percentage of students influenced by store design and relationship of store design on the purchasing decision of students will be in quantitative form. The number of respondents will be wisely chosen using convenience sampling to be able to control and adjust to the arrivals of first year respondents of De La Salle University- Dasmarinas. This non-probability sampling would be convenience sampling. The sample size will be computed based on the whole population of DLSU-D students for the year 2009- 2010. For convenience, survey questionnaires will be distributed to students found in the Square Canteen at the time of surveying. There are 12,452 students welcomed by De La Salle University- Dasmariñas for the Academic Year 2009- 2010 according to the Students Admission Office (Heraldo Filipino, Vol. 24 Issue 1). The sample size will be 100 students computed using the Slovin’s formula with 0.10 errors. Data from the survey will be the primary source of data. The questionnaire distributed to the respondents will determine the relationship of store design and students’ store preference. The weekly allowances and number of visit in a week on the Square Canteen will be expressed in categories or as ordinal data while purchasing decisions
- 5. 5 influenced by store design nominal quantitative data or simply by yes and no during data measurement. Related literatures from internet articles will be used to establish the movement of variables such as social status, store design and store preference. These articles from the internet will support the objectives, conceptual framework, and research design of the study. For data analysis and interpretation, Cross Tabulation will be used to determine number of times a week students eat in the University Square Canteen and perception towards stall design’s importance on their purchasing decision. Other variables such as weekly allowance, number of times in a week students’ eat in Square Canteen, factors that contributes to a good design and other factors that affects purchasing decision of students will be interpreted through tables and bar or pie charts. Data that answers the specific problems of the study will be measured in an ordinal level to be able to rank the most common allowances, number of times students eat a week and factors that affects students’ purchasing decision. For the testing of the hypothesis on the relationship of store design and student’s purchasing decision, linear regression analysis will be used. Level of significance that will be used for hypothesis testing will be 0.05 to have a 0.95 confidence level. P-value will then be compared with the significance level to determine the truthfulness of the null hypothesis. If P-value will be lower than the significance level, then we will reject the null hypothesis. If not, we will accept null hypothesis. IV. Scope and Limitation The scope of the study is about the impact of different designs at Square Canteen’s food stalls towards the purchasing decision of students in De La Salle University. The research study will be focusing mainly on the students of De La Salle University- Dasmariñas, Cavite and their eating or purchasing behavior observed in the University Square Canteen area situated at the west part of the campus.
- 6. 6 The study will comprise of the weekly allowances received by the students for the researchers to determine their buying capability, the times a week students’ eat in the Square Canteen and students’ purchasing response to stall designs and perception to food stall design’s impact on their purchasing decision.. V. Hypothesis Both the null hypothesis and alternative hypothesis of the study will be analyzed using the survey data at the end of the paper to prove which hypothesis is correct. Ho: Square Canteen’s food stall design has no impact on the purchasing decision of De La Salle- Dasmariñas’ students. Ha: Square Canteen’s food stall design has an impact on the purchasing decision of De La Salle- Dasmariñas’ students. VI. Conceptual Framework The theoretical framework of this study explains food stall design’s relationship with the purchasing decision of a student which is also influenced by student’s perception of the overall store image. Store image is built through many factors that a canteen is composed of, and one of those is design. As Lindquist (1974) and Mazursky & Jacoby (1986) said, store image allows customers’ perception on the business to be built. Store design is one of the attributes that influence the overall image of a store. Store image not only includes the affordability of food prices, the cleanliness of the place, food preparation and promotion, but store design and layout as well (Lindquist, 1974, Mazursky and Jacoby, 1986).
- 7. 7 Store layout and design includes the wall color, table and chair setup, ambience, lighting and spacing. That’s why; store owners must also take into consideration their store’s layout and design to build a good store image because store image allows businesses to gain more customers and receive positive purchasing response or decision. The framework states that how a student perceives store design’s importance in building store image has a relationship with their purchasing response. Good perceptions then affects purchasing behavior of a student leading to a decision to eat or dine while a bad perception otherwise. This theoretical framework will be further proven by a thorough analysis of the research survey. The independent variable is student’s perception on the importance of store design and the dependent variable is their purchasing decision, store design itself being the intervening variable. Perception on Stall Design’s Stall Design Purchasing importance in and Layout Decision building Store Image VII. Research Findings Weekly allowances of students in De La Salle University- Dasmariñas For the demographical characteristic of the respondents, their weekly allowance rate was determined through a survey. There are 27 different weekly allowance rates according to the survey. Out of the 100 respondents, 5 didn’t indicate their weekly allowance rate that’s why there are only 95 valid answers in the survey data. Statistics Weekly Allowances N Valid 95 Missing 5
- 8. 8 Weekly Allowances Frequency Percent Valid Percent Cumulative Percent Valid 250 2 2.0 2.1 2.1 350 1 1.0 1.1 3.2 500 6 6.0 6.3 9.5 600 7 7.0 7.4 16.8 650 2 2.0 2.1 18.9 720 1 1.0 1.1 20.0 750 9 9.0 9.5 29.5 780 1 1.0 1.1 30.5 800 2 2.0 2.1 32.6 850 1 1.0 1.1 33.7 900 6 6.0 6.3 40.0 960 1 1.0 1.1 41.1 1,000 17 17.0 17.9 58.9 1,150 1 1.0 1.1 60.0 1,200 5 5.0 5.3 65.3 1,250 8 8.0 8.4 73.7 1,375 1 1.0 1.1 74.7 1,500 13 13.0 13.7 88.4 1,600 1 1.0 1.1 89.5 1,750 1 1.0 1.1 90.5 2,000 1 1.0 1.1 91.6 2,100 1 1.0 1.1 92.6 2,400 1 1.0 1.1 93.7 2,500 4 4.0 4.2 97.9 3,750 1 1.0 1.1 98.9 5,000 1 1.0 1.1 100.0 Total 95 95.0 100.0 Missing no response 5 5.0 Total 100 100.0
- 9. 9 Survey data show that 17.9 percent of the first year De La Salle University students have a weekly allowance of P 1,000. Also, 13.7 percent of students have a weekly allowance of P 1,500 or P 300 daily allowance for a five-day a week classes. The third most common weekly allowance for the students of De La Salle is P 750 a week that is P 150 a day rate for a five-day a week classes. The fourth is P 1,250, which is P 250 a day in a five-day a week classes. The fifth is P 600 which is P 120 daily allowance rate while the sixth is P 900 and P 500 which is P 180 and P 100 daily. The mean of students’ weekly allowance is P 1,158.26. Descriptive Statistics N Minimum Maximum Mean Std. Deviation Weekly 95 250 5,000 1,158.26 689.237 Allowances Valid N (listwise) 95 A chart of the students demographical characteristic or weekly allowance rates shows that P 1000, P 1500, P 750, P 1250, P 600, P 900 and P 500 are the top six most common weekly allowance rates. The figure is shown below.
- 10. 10 Number of times a week students eat in Square Canteen All respondents indicated the number of times a week they eat in the Square Canteen allowing no missing or invalid answers to appear in the data sheet of the SPSS. Valid data is 100 percent. Statistics No. of times students eat in Square Canteen N Valid 100 Missing 0 According to survey data, 47 percent of the students eat in the Square Canteen every day, 23 percent eats thrice a week, 18 percent eats twice a week and only 12 percent eats once a week. Almost half of the students eat everyday at the Square Canteen and minority eats once a week in the Square Canteen. There is also none of the students who never eat in the Square Canteen. Complete data from the survey about how many times in a week students of De La Salle University- Dasmariñas eat in the Square Canteen is shown in the table below. No. of times students eat in Square Canteen Cumulative Frequency Percent Valid Percent Percent Valid once 12 12.0 12.0 12.0 twice 19 19.0 19.0 31.0 thrice 23 23.0 23.0 54.0 everyday 46 46.0 46.0 100.0 Total 100 100.0 100.0
- 11. 11 A chart of the survey data about how many times a week students eat in the Square Canteen is shown in the figure below. A high number of students, as shown in the figure below, eat everyday in the Square Canteen while none of the students who never eat in the Square Canteen. Students eat in the Square canteen on a mean of thrice a week, having 1 for once a day, 2 for twice a day, 3 for thrice a day and 4 for every day. Descriptive Statistics Std. N Minimum Maximum Mean Deviation No. of times students 100 1 4 3.03 1.068 eat in Square Canteen Valid N (listwise) 100 Factors that contributes to a good design inside the store The factors that are included in the composition of a good design are wall color, table and chair setup, lighting and spacing. In the survey data, 36.3 percent states wall color as the factor that contributes most to a good design inside the store. Table and chair setup is the second factor that students think contributes to a good design. It is
- 12. 12 29.8 percent of the survey data, which is not so far from the percentage of wall color. Third is the lighting of the store, which is 24.4 percent of the survey data. Last, but not the least, is the store spacing, which is 9.5 percent of all the survey data. All the answers are valid and complete as sample data were input in the SPSS. Complete survey data is shown in the table below. Case Summary Cases Valid Missing Total N Percent N Percent N Percent $Contributorsa 100 100.0% 0 .0% 100 100.0% a. Dichotomy group tabulated at value 1. Data show that students see wall color as the most important factor that makes a store design good and store spacing as the least of all the factors that can make a store design good. The data is then input as a multiple set of variables in which respondents were able to answer as many contributors which they see can contribute to a good design inside a food stall. $Contributors Frequencies Responses Percent of N Percent Cases factors that wall color 61 36.3% 61.0% contributes to good table and chair setup 50 29.8% 50.0% designa lighting 41 24.4% 41.0% spacing 16 9.5% 16.0% Total 168 100.0% 168.0% a. Dichotomy group tabulated at value 1.
- 13. 13 Percentage of students whose purchasing decision are influenced by store design Survey data shows that 80 percent of the students are influenced by store design in their purchasing decision and only 20 percent are not influenced by store design in their purchasing decision as shown in the table below. Statistics Store Design influences Purchasing Decision N Valid 100 Missing 0 Store Design influences Purchasing Decision Cumulative Frequency Percent Valid Percent Percent Valid no 20 20.0 20.0 20.0 yes 80 80.0 80.0 100.0 Total 100 100.0 100.0 Other factors that influence the students’ purchasing decision According to the survey data, there are 13 factors aside from store design that can affect students’ purchasing decision, food taste being the top in the rank. Food taste is 36 percent of all survey answers on other factors that affect students’ purchasing decision. The second factor that affects students’ purchasing decision the most is price or the affordability of the food, which is 21 percent of all survey answers. The third factor that mostly affects the purchasing decision of students is the number of tables and chairs or the number of people the store can accommodate. It is 9.1 percent of all survey answers. There are only 2 missing values because respondents
- 14. 14 didn’t indicate their corresponding answer to the question in the survey. There are a total of 98 valid answers to be counted in the frequency. Case Summary Cases Valid Missing Total N Percent N Percent N Percent $factorsa 98 98.0% 2 2.0% 100 100.0% a. Dichotomy group tabulated at value 1. Complete details of the survey data is shown in the table below. Ambience or the music and mood inside the store are the least of all factors considered. $factors Frequencies Responses Percent of N Percent Cases other ventilation 15 8.1% 15.3% factorsa sanitation and cleanliness 15 8.1% 15.3% food taste 67 36.0% 68.4% nos. of table and chairs 17 9.1% 17.3% price 39 21.0% 39.8% friendly staffs 9 4.8% 9.2% choices and menu 9 4.8% 9.2% good service 3 1.6% 3.1% amount of servings 5 2.7% 5.1% utensils 1 .5% 1.0% food presentation 1 .5% 1.0% place and location 3 1.6% 3.1% ambience 2 1.1% 2.0% Total 186 100.0% 189.8% a. Dichotomy group tabulated at value 1.
- 15. 15 On the perception of students on store design’s importance and the number of times a week students eat in Square canteen showing their purchasing behavior, there are no missing or invalid sample data entered on the cross tabulated data of the number of times a week students eat in Square Canteen or the students’ purchasing behavior and their perception on the importance of stall design in influencing their purchasing decision. Case Processing Summary Cases Valid Missing Total N Percent N Percent N Percent No. of times students 100 100.0% 0 .0% 100 100.0% eat in Square Canteen * Perception on Stall Design's Importance For the minority of the respondents, data from the sample show that only 3 out of 12 respondents who eat once in a week in the Square Canteen don’t see stall design important in making purchasing decision and 9 respondents sees it important. However, majority who eats almost every day in the Square Canteen, only 8 out of 46 doesn’t see stall design’s importance while the rest, otherwise. No. of times students eat in Square Canteen * Perception on Stall Design's Importance Crosstabulation Count Perception on Stall Design's Importance no yes Total No. of times once 3 9 12 students eat in twice 5 14 19 Square thrice 4 19 23 Canteen everyday 8 38 46 Total 20 80 100
- 16. 16 Figure below is a chart of the cross tabulated perception of students on stall design’s importance and student’s purchasing decision measured by the number of times a week they eat in Square Canteen. According to the chart, majority of the students see the importance of stall design in influencing their purchasing decision in the Square Canteen. Hypothesis testing Summary of the linear regression model shows that the independent variable which is student’s perception on stall design’s importance has R value of .085 and R square value of .007. Standard error of this estimate is equal to 1.070.
- 17. 17 The computation is based on the cross tabulated data of our independent and dependent variable. Summary model is shown in the table below. Model Summary Adjusted R Std. Error of Model R R Square Square the Estimate 1 .085a .007 -.003 1.070 a. Predictors: (Constant), Perception on Stall Design's Importance ANOVA of the dependent variable which is student’s purchasing behavior or number of times to eat in the Square Canteen shows 112.910 Sum of Squares and 99 degree of freedom. This statistical data is useful in the computation of the P-value which will determine the truthfulness of the null hypothesis. ANOVAb Sum of Model Squares df Mean Square F Sig. 1 Regression .810 1 .810 .708 .402a Residual 112.100 98 1.144 Total 112.910 99 a. Predictors: (Constant), Perception on Stall Design's Importance b. Dependent Variable: No. of times students eat in Square Canteen Co-efficient of the dependent variable shows the slope (B) of the linear regression model as .225 and the standard error as .267. These two statistical data came from the sample survey. This will also be helpful in the computation of the P-value to help the researchers decide in accepting or rejecting null hypothesis.
- 18. 18 Coefficientsa Unstandardized Standardized 95.0% Confidence Coefficients Coefficients Interval for B Std. Lower Upper Model B Error Beta t Sig. Bound Bound 1 U (Constant) 2.850 .239 11.917 .000 2.375 3.325 s iPerception on .225 .267 .085 .841 .402 -.306 .756 nStall Design's g Importance a. Dependent Variable: No. of times students eat in Square Canteen U Using the linear regression analysis of the statistical spreadsheet SPSS, a standard error of .267, slope of .225, 99 degree of freedom, and test statistics which is slope divided by the standard error was used to compute the P-value or probability of the relationship of De La Salle University- Dasmariñas students’ purchasing behavior and perception on the importance of Square Canteen’s stall design. The test statistic which is 0.843 is then used to compute P-value together with the degree of freedom or df. The P-value computed is P (T < .843) 0.7994. The P-value is then compared with the significance level 0.05 to test the truthfulness of the null hypothesis. The T- test of the P-value shows that the null hypothesis is true since P-value is greater than the significance level 0.05.
- 19. 19 VIII. Conclusions and Recommendations Conclusions 1. Survey data show that 17.9 percent of the first year De La Salle University students have a weekly allowance of P 1,000. Also, 13.7 percent of students have a weekly allowance of P 1,500. The third most common weekly allowance for the students of De La Salle is P 750 a week. The fourth is P 1,250. The fifth is P 600 while the sixth is P 900 and P 500. The mean students’ weekly allowance is P 1,158.26. 2. According to survey data, 47 percent of the students eat in the Square Canteen every day, 23 percent eats thrice a week, 18 percent eats twice a week and only 12 percent eats once a week. Almost half of the students eat everyday at the Square Canteen and minority eats once a week in the Square Canteen. The mean number of times a week students eat in the Square Canteen is thrice a week. 3. In the survey data, 36.3 percent sees wall color as a factor that contributes most to a good design inside the store. Table and chair setup is the second factor that students think contributes to a good design which is 29.8 percent of the survey data. Third is the lighting of the store, which is 24.4 percent of the survey data. Lastly is the store spacing, which is 9.5 percent of all the survey data. Therefore, wall color is what students consider as the number one factor that contributes to a good design. 4. Survey data shows that 80 percent of the students are influenced by store design in their purchasing decision and only 20 percent are not influenced by store design in their purchasing decision as shown in the table below. Therefore, most of the students in De La Salle University- Dasmariñas are influenced by store design in their purchasing decision. 5. According to the survey data, there are 13 factors aside from store design that can affect students’ purchasing decision, food taste being the top in the rank. Food taste is 36 percent of all survey answers on other factors that affect students’ purchasing
- 20. 20 decision. The second factor that affects students’ purchasing decision is price or the affordability of the food, which is 21 percent of all survey answers. The third factor that affects the purchasing decision of students is the number of tables and chairs or the number of people the store can accommodate. It is 9.1 percent of all survey answers. Other factors that can influence students purchasing decision are ventilation, sanitation and cleanliness, friendly staffs, choices and menu, good service, amount of servings, utensils, food presentation, place and location, and ambience. 6. The P-value computed is P (T < .843) 0.7994. The P-value is then compared with the significance level 0.05 to test the truthfulness of the null hypothesis. The T-test of the P-value shows that the null hypothesis is true since P-value is greater than the significance level 0.05. Therefore, Square Canteen’s food stall design has no direct impact on the purchasing decision of De La Salle University- Dasmariñas students. Recommendations The researchers therefore recommend that University Square Canteen concessionaires should also focus in enhancing food taste, price and adding space for additional tables and chairs to attract customers and attain a positive purchasing response since stall design does not really affect the purchasing decision of students. These top three factors are those which students find to be satisfying their needs and budgets. Canteen manager, therefore, should optimize food taste and offer quality even in a lower price. Also, the success of a food stall is not dependent on one factor alone that’s why food stall manager and food canteen entrepreneurs should focus on different factors that may improve business image or store image. Factors such as store ventilation, sanitation and cleanliness, friendly staffs, choices and menu, good service, amount of servings, utensils, food presentation, place and location, and ambience are other factors store managers should take into consideration in strategizing for a good marketing position for a food or canteen business.
- 21. 21 IX. Appendix Name: ________________________________________ College: _______________________ Daily Allowance: ________________________________ 1. How many days a week do you go to school? (Check your answer). 2 days 3 days 4 days 5 days 6 days 2. How many times in a week do you eat in Square Canteen? (Check your answer). Once Twice Thrice Everyday Never 3. Which do you think is the best designed food stall in the Square Canteen? ______________________________________ 4. Based on your answer above, what factor/s inside that stall that you think contributes to its good design? (Check as many boxes you want). Wall color Table and chair setup Lighting Spacing 5. Do you think their design is important in your purchase decision making or eating? (Check your answer). Yes No 6. What other factors aside from store design that you think influences your decision to eat or purchase inside a food stall in the Square Canteen? (Ex. food taste, ventilation, staffs, etc.) ______________________________________________________________________ ______________________________________________________________________
Share Clipboard
Public clipboards featuring this slide, select another clipboard.
Looks like you’ve clipped this slide to already.
You just clipped your first slide!
Create a clipboard
Get slideshare without ads, special offer to slideshare readers, just for you: free 60-day trial to the world’s largest digital library..
The SlideShare family just got bigger. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd.

You have now unlocked unlimited access to 20M+ documents!
Unlimited Reading
Learn faster and smarter from top experts
Unlimited Downloading
Download to take your learnings offline and on the go
Instant access to millions of ebooks, audiobooks, magazines, podcasts and more.
Read and listen offline with any device.
Free access to premium services like Tuneln, Mubi and more.
Help us keep SlideShare free
It appears that you have an ad-blocker running. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators.
We've updated our privacy policy.
We’ve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
- Free Samples
- Premium Essays
- Editing Services Editing Proofreading Rewriting
- Extra Tools Essay Writing Service Essay Writer Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
- Essay Writing Help
- About Us About Us Testimonials FAQ
- Marketing Research Paper
- Samples List
An research paper examples on marketing is a prosaic composition of a small volume and free composition, expressing individual impressions and thoughts on a specific occasion or issue and obviously not claiming a definitive or exhaustive interpretation of the subject.
Some signs of marketing research paper:
- the presence of a specific topic or question. A work devoted to the analysis of a wide range of problems in biology, by definition, cannot be performed in the genre of marketing research paper topic.
- The research paper expresses individual impressions and thoughts on a specific occasion or issue, in this case, on marketing and does not knowingly pretend to a definitive or exhaustive interpretation of the subject.
- As a rule, an essay suggests a new, subjectively colored word about something, such a work may have a philosophical, historical, biographical, journalistic, literary, critical, popular scientific or purely fiction character.
- in the content of an research paper samples on marketing , first of all, the author’s personality is assessed - his worldview, thoughts and feelings.
The goal of an research paper in marketing is to develop such skills as independent creative thinking and writing out your own thoughts.
Writing an research paper is extremely useful, because it allows the author to learn to clearly and correctly formulate thoughts, structure information, use basic concepts, highlight causal relationships, illustrate experience with relevant examples, and substantiate his conclusions.
- Studentshare
- Research Paper
Examples List on Marketing Research Paper
- TERMS & CONDITIONS
- PRIVACY POLICY
- COOKIES POLICY
- Skip to main content
- Skip to primary sidebar
- Skip to footer
- QuestionPro

- Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case NPS+ Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
- Resources Blog eBooks Survey Templates Case Studies Training Help center

Quantitative Market Research: The Complete Guide

What is Quantitative Market Research?
Quantitative Market Research is a technique to ask questions to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction levels. Well-founded results can be achieved in case a large sample size that represents a population is surveyed.
The age of Information has transformed both selling as well as purchasing habits and norms. “Information” or “data” is now more valuable than gold. Companies rise and fall on the basis of how well they are able to collect and analyze data and make informed decisions based on the gathered insights.
Any evolved customer who makes a purchase online can tell how quickly businesses have become “customer-centric”. And the first step towards becoming a customer-centric business is through customer feedback and research.

For instance, “Based on your overall experience with us, how likely are you to recommend us to a friend or colleague?” – This one question, the Net Promoter Score question, changed the game for businesses across the Globe. With just 1 question, companies are now able to collect real data from real customers on how well their organic word-of-mouth referrals can grow their business and how less/more they have to spend on paid advertising and promotions or which area of their product or service quality requires improvements.
This is just 1 in hundreds of such Quantitative Market Research survey questions that have fundamentally and exponentially helped organizations, including nonprofits, charities, educational institutions and business alike, to make decisions that are based on real data!
Organizations are dependent on quantitative analysis for the statistical evaluation of data because it gives systematic, detailed information about the problem at hand or the target audience. This market research technique revolves around surveys , questionnaires and polls and the data collected is evaluated numerically, statistically, mathematically to form better strategies and marketing plans.

But before we dive into the steps that are required to carry out a successful Quantitative Market Research study, let’s look at a few more critical reasons why you need to do so.
Reasons to conduct Quantitative Market Research
- Research is the first step for a successful marketing campaign, be it a new product launch, sales pitch positioning or conducting a data-oriented statistical analysis.
- By conducting an online quantitative market research, insights about marketing activities like updating the website, social media page management or newsletters can also be received.
- By implementing Quantitative Market Research, questions like “Who are currently buying my products/services?”, “Why are the others not buying my product?”, “How to reach out to my potential clientele?” are answered.
- Quantitative research starts with survey creation, designing, and distribution. After the survey is sent out to the right people, data collection and analysis has to be done to get desired insights.

Significance of Quantitative Market Research
As the name implies, Quantitative market research focuses on the quantity and structured collection of data. It began with face-to-face techniques and now has evolved into online surveys like those provided by QuestionPro. It is often used to capture data like customer behavior , size of the market, identifying reasons for product repurchase. This type of market research is usually based on a large number of samples.
Characteristics of Quantitative Market Research
The basic characteristics of quantitative market research are:
- The premise that quantitative market research operates on is to confirm the hypothesis of the phenomena of how many.
- The data collected is solely in the form of numbers and statistical formula can be applied to this data to come up quantified actionable insights.
- Data collected and the mode of collection is very structured. It is a mix of questionnaires , surveys etc.
- The research study is designed in a way that the questions are structured and the possible responses to these questions are also structured. This is laid out well in advance before the study.
- Since the questions are not open ended, they point towards certain answers so the scope for uncertainty is limited.
What is the methodology for creating a successful quantitative market research survey?
Quantitative market research is a highly scientific method of market research. It uses deductive reasoning to come to a conclusion and create actionable insights from the data collected. This research method works on the principle of developing a hypothesis, collecting data and then analyzing that data to further prove or disprove the hypothesis. The milestone based procedure of the quantitative design is:
- Make an observation of something that is unknown to you. Investigate the theory that is related to your issue or the field that requires validation.
- Create an in-depth hypothesis to validate your research and findings and end objective.
- Plan for how to prove or disprove this hypothesis and create a structure to achieve this objective.
- Collect and analyze your data. If your data validates your hypothesis, prepare for final validations and to present findings. If the data disproves your hypothesis, you can either start afresh with a new hypothesis or drop your current research.
The milestones mentioned above fall under 5 quantitative design types namely; survey research , descriptive research , correlational research , causal-comparative/quasi-experimental research and experimental research .
What are the common techniques to conduct a quantitative market research?
Quantitative market research can be conducted by primary and secondary research types. Some of the Some of the most common ways to conduct a quantitative market research are:
Primary quantitative market research techniques
Primary techniques are the most common forms of conducting quantitative market research. Some of the most common and widely used forms are:
- Cross-sectional research survey: Cross-sectional market research is a quantitative market research method that analyzes data of variables collected at one given point of time across a sample population. population or a pre-defined subset. This research method has people who are similar in all demographics but the one that is under research.
- Longitudinal research survey: Longitudinal market research is a quantitative market research method where research is conducted over years or decades on a target demographic markets or certain individuals to collect statistical data.
- One-on-one Interviews: This quantitative data collection method was also traditionally conducted face-to-face but has shifted to telephonic and online platforms. Interviews offer a marketer the opportunity to gather extensive data from the participants. Quantitative interviews are immensely structured and play a key role in collecting information. There are two major sections of these online interviews:
- Face-to-Face Interviews: An interviewer can prepare a list of important questions in addition to the already asked survey questions. This way, interviewees provide exhaustive details about the topic under discussion. An interviewer can manage to bond with the interviewee on a personal level which will help him/her to collect more details about the topic due to which the responses also improve. Interviewers can also ask for an explanation from the interviewees about unclear answers.
- Online/Telephonic Interviews: Telephone-based interviews are no more a novelty but these quantitative interviews have also moved to online mediums such as Skype or Zoom. Irrespective of the distance between the interviewer and the interviewee and their corresponding time zones, communication becomes one-click away with online interviews. In case of telephone interviews, the interview is merely a phone call away.
- Computer Assisted Personal Interview: This is a one-on-one interview technique where the interviewer enters all the collected data directly into a laptop or any other similar device. The processing time is reduced and also the interviewers don’t have to carry physical questionnaires and merely enter the answers in the laptop.
Secondary quantitative market research techniques
Secondary techniques to conduct quantitative market research are a means to validating a hypothesis or drawing conclusions from empirical data and primary data. This research method is a form of observational market research where historical data helps validate the statistical observations of the primary data. For example: mapping the purchase of snowblowers to the months where sales spike with historical data of inclement weather helps manage supply and demand as well as trained personnel during those months.
5 steps needed for creating a successful quantitative market research survey:
- Specify the Goal: Why do you want to conduct this market research? There should be a clear answer to this question so that the steps that follow are smoothly executed.
- Have a Plan Sketched Out: Every step that needs to be achieved has to be put to paper like the tools that are required to carry out the research, survey templates , the target audience etc. This may vary from project to project.
- Collect Data: This is the most crucial step in this market research. Data is collected through 3 main mediums: online surveys, telephone interviews or email surveys .

- Compile Reports: A report consisting of graphs, charts, and tables should be created so that the person in-charge of the report can incorporate the observed changes.
Learn more about Quantitative Data
Guesswork or limited awareness of numbers can never result in the success of an organization. Quantitative market research offers the perfect medium for researchers to analyze customer behavior and adaptability so that the growth of the organization isn’t hampered.
Quantitative market research questions – Use and Types
According to the objective of research, the survey creator can decide the type of questions to be used. To put it briefly:
- Quantitative market research questions produce answers for “Who” and “What”.
- Qualitative market research questions produce answers for “Why”.
Quantitative questions are usually close-ended and are simpler to analyze when compared to the qualitative counterparts which are open-ended and much harder to analyze. If you’re looking to obtain statistics and quantifiable results, you can implement quantitative market research questions.
These questions are easy for the respondents to answer. Due to their close-ended nature, a sizeable quantity of questions can be asked without having to worry about whether the respondents will get irritated by them or not. Quantitative questions can start with “how” or “what” and can be used in questions such as “how frequently” or “how many” or “what are” or “what is the extent”.
The most used quantitative market research questions are:
Net promoter score : This question can be asked to evaluate customer satisfaction and brand shareability. It’s usually a 0-10 scale which provides a very filtered yet efficient perspective about brand recommendation. The respondents are divided on the basis of the provided input.

Likert-scale: It’s a psychometric question to evaluate customer opinions towards a particular situation with two polarities at each end of the scale. The Likert-scale question has a statement and 5, 7 or 9 response options for the respondents to choose from. These questions used for customer satisfaction , employee satisfaction , and academic surveys .

Multiple-choice: These fundamental components of a survey can be vital in getting the best responses in quantitative research as they provide the exact options that an organization would want their respondents to choose from.

Matrix questions: These are multiple choice questions assembled in form of a matrix. They are extremely convenient for survey makers to create and analyze these kinds of questions and for respondents to construe and answer.

Read more: Survey Questions and Sample Survey Questions
Statistical Analysis in Quantitative market research
Quantitative market research uses a host of statistical analysis techniques to process the response data and derive meaningful and clear insights. These insights gathered from statistical analysis enables researchers to derive the final conclusion of the quantitative research.
Here are 5 commonly used statistical analysis techniques:
- Conjoint Analysis:
Conjoint analysis is a method used to identify the value of various attributes such as cost, features, benefits for the customers that lead to the purchase of a particular product or service. With increasing technology implementation features in devices and gadgets, this analysis method has been widely adopted for product pricing, market placement, and product launch.
- TURF Analysis:
TURF (Total Unduplicated Reach and Frequency) analysis allows an organization to gain insights on a combination of products/services that’ll attract the highest number of customers. This is done by producing the reach and frequency of unduplicated data from the obtained responses.
- GAP Analysis:
GAP analysis is used to calculate the difference between the desired and actual performance of a particular product/service. By measuring this, an organization can make improvements to mend the gap and make their attributes more appealing to reduce the gap.
- MaxDiff Analysis:
Also known as “best-worst” scaling, MaxDiff is choice-model used to acquire customer preferences of multiple characteristics such as product features, brand images, and preferences, activities around the branding etc. It does have some similarity to Conjoint analysis but is much simpler to implement and analyze.
- Cross Tabulation:
Cross-tabulation is a statistical analysis tool that allows comparison of two or more categories in a brief tabular format for convenient data analysis.
Advantages of quantitative market research:
- Produces numerically rational theories: The result of the quantitative research is based on numbers because of which results are extremely instrumental for an organization to make well-thought decisions to market a product/service in a better manner. The numbers analyzed in this can be then put into charts and graphs for better representation and review.
- Easily calculable and analyzable data: Due to the exactness in the answers received for quantitative questions, it’s extremely favorable for research to evaluate the data.
- Enhanced willingness of respondents: Quantitative research mostly comprises of close-ended questions which are quick and less time-consuming for the respondents to answer. This is an essential reason for high response rates for this market research.
- Less investment to create brand awareness: These days, quantitative research is used for brand awareness which is generally conducted through online mediums. Cost invested in the research is thus reduced to create awareness about the brand.
Disadvantages of quantitative market research:
- Statistical data isn’t always complete: Data could be collected from a huge number of people but there is no way to dig deep down into they “why” of an answer. Data isn’t actionable with just numbers and no concrete explanations to back that data.
- Structured interviews and questionnaires: The biggest strength but also a weakness of quantitative market research questions is the limited scope to digress from a structured answer. Whilst this provides actionable numbers, the questions do not allow to validate those numbers due to the nature of how the survey is set-up.
- Sample size isn’t indicative of a larger population: If the respondents of the market research survey have attributes that do not match those of a larger demographic, the data collected cannot be equated to a larger sample as the data collected isn’t necessarily a representation of the larger audience.
- Self-report isn’t always trustworthy data: People when given the liberty to respond to a survey are skeptical to give out too much information and if any information provided is incorrect or haphazard, that discounts the complete validity of the survey.
How does Quantitative Market Research work using QuestionPro?
QuestionPro offers a string of standard and advanced question types like single select, multi-select, Net Promoter Scale or Van Westendorp etc. that can be chosen to create a powerful survey. The survey has to be branded and personalized as per your company policies and also has to include logic and branching suitably.

Distribution of surveys using the right mediums is an integral part of data collection. You can reach as many people as you wish to by using sources like Emails that can also be scheduled, QR code, Mobile application that allows offline data collection , Automated IVR surveys , and Web intercept surveys .

Responses are updated on a dashboard as and when respondents take the survey. As a survey maker, you can keep an eye on the live updates of the customers who’ve started the survey but not yet finished it or who’ve completed it or who’ve just begun, on the dashboard.
Using techniques like Conjoint Analysis, SWOT Analysis, TURF Analysis, one can obtain a solid statistical understanding of the collected data for organizations and academicians. The updates in analytics are done in real-time using advanced analytics programs.
This marketing research method is used to know how alike do people think about a certain product and derive results for data-oriented decision making. When a new product is being launched or a product is being upgraded, quantitative market research can be put to use to know what the target audience thinks about the change and whether it will be well adapted.
MORE LIKE THIS

Product Management: What is it, Importance + Process
Mar 1, 2023

Are You Listening? Really Listening? — Tuesday CX Thoughts
Feb 28, 2023

Product Strategy: What It Is & How to Build It

Collaborative Research: What It Is, Types & Advantages
Feb 27, 2023
Other categories
- Academic Research
- Artificial Intelligence
- Assessments
- Brand Awareness
- Case Studies
- Communities
- Consumer Insights
- Customer effort score
- Customer Engagement
- Customer Experience
- Customer Experience IN
- Customer Loyalty
- Customer Research
- Customer Satisfaction
- Decision Making
- Employee Benefits
- Employee Engagement
- Employee Retention
- Friday Five
- General Data Protection Regulation
- Insights Hub
- klantervaring
- [email protected]
- Market Research
- Marktonderzoek
- medewerkersonderzoek
- Mercadotecnia
- Mobile diaries
- Mobile Surveys
- New Features
- Online Communities
- Question Types
- Questionnaire
- QuestionPro Products
- Release Notes
- Research Tools and Apps
- Revenue at Risk
- Survey Templates
- Training Tips
- Uncategorized
- Video Learning Series
- What’s Coming Up
- Workforce Intelligence
- Experience Management
Market Research
- The Ultimate Guide to Market Research
- Market Research Questions
Try Qualtrics for free
Market research questions: what to ask and how.
9 min read Whether you’re looking for customer feedback, product suggestions or brand perception in the market, the right market research questions can help you get the best insights. Learn how you can use them correctly and where to begin.
What is market research?
Market research (also called marketing research) is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves.
For example, this could be an online questionnaire , shared by email, which has a set of questions that ask an audience about their views. For an audience of target customers, your questions may explore their reaction to a new product that can be used as feedback into the design.
Why do market research?
When you have tangible insights on the audience’s needs, you can then take steps to meet those needs and solve problems. This mitigates the risk of an experience gap – which is what your audience expects you deliver versus what you actually deliver.
In doing this work, you can gain:
- Improved purchase levels – Sales will improve if your product or service is ticking all the right buttons for your customers.
- Improved decision making – You can avoid the risk of losing capital or time by using what your research tells you and acting with insights.
- Real connection with your target market – If you’re investing in understanding your target audience, your product and service will more likely to make an impact.
- Understand new opportunities – it might be that your research indicates a new area for your product to play within, or you find potential for a new service that wasn’t considered before.
Get started with our free survey software
Who do you ask your questions to?
Who to target in your market research is crucial to getting the right insights and data back. If you don’t have a firm idea on who your target audiences are, then here are some questions that you can ask before you begin writing your market research questions:
- Who is our customer currently and who do we want to attract in the future?
- How do they behave with your brand?
- What do they say, do and think?
- What are their pain points, needs and wants?
- Where do they live? What is the size of our market?
- Why do they use us? Why do they use other brands?
We’ve put together some questions below (Market research questions for your demographics) if you wanted to reach out to your market for this.
With the answers, you can help you segment your customer market, understand key consumer trends , create customer personas and discover the right way to target them.
Market research goals
Give yourself the right direction to work towards.There are different kinds of market research that can happen, but to choose the right market research questions, figure out your market research goals first.
Set a SMART goal that thinks about what you want to achieve and keeps you on track. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. For example, a good SMART business goal would be to increase website sales for a top product by 10% over a period of 6 months.
You may need to review some strategic business information, like customer personas and historical sales data, which can give you the foundation of knowledge (the ‘baseline’) to grow from. This, combined with your business objectives, will help you form the right SMART targets tailored to your teams.
Types of market research questions
Now that you have your SMART target, you can look at which type of market research questions will help you reach your goal. They can be split into these types:
- For demographics
- For customers
- For product
Market research questions for your demographics
Demographic information about your customers is data about gender, age, ethnicity, annual income, education and marital status. It also gives key information about their shopping habits.
Here are some questions you can ask in your market research survey:
- What is your age / gender / ethnicity / marital status?
- What is the highest level of education you have achieved?
- What is your monthly income range?
- What methods of shopping do you use?
- What amount do you spend on [product/brand/shopping] each month?
- How regular do you shop for [product/brand]?
Learn more about the demographic survey questions that yield valuable insights .
Market research questions for your customer
These questions are aimed at your customer to understand the voice of the customer — the customer marketing landscape is not an one-way dialogue for engaging prospects and your customer’s feedback is needed for the development of your products or services.
- How did we do / would you rate us?
- Why did you decide to use [product or service]?
- How does that fit your needs?
- Would you recommend us to your friends?
- Would you buy from us again?
- What could we do better?
- Why did you decide to shop elsewhere?
- In your opinion, why should customers choose us?
- How would you rate our customer experience?
Learn more about why the voice of the customer matters or try running a customer experience survey.
Market research questions for your product
These questions will help you understand how your customers perceive your product, their reactions to it and whether changes need to be made in the development cycle.
- What does our [product or service] do that you like or dislike?
- What do you think about [feature or benefit]?
- How does the product help you solve your problems?
- Which of these features will be the most valuable / useful for you?
- Is our product competitive with other similar products out there? How?
- How does the product score on [cost / service / ease of use, etc.]?
- What changes will customers likely want in the future that technology can provide?
There are also a set of questions you can ask to find out if your product pricing is set at the right mark:
- Does the product value justify the price it’s marketed at?
- Is the pricing set at the right mark?
- How much would you pay for this product?
- Is this similar to what competitors are charging?
- Do you believe the price is fair?
- Do you believe the pricing is right based on the amount of usage you’d get?
Have you tried a pricing and value research survey to see how much your target customers would be willing to pay?
Market research questions for your brand
How does the impact of your products, services and experiences impact your brand’s image? You can find out using these questions:
- What do you think about our brand?
- Have you seen any reviews about us online? What do they say?
- Have you heard about our brand from friends or family? What do they say?
- How likely are you to recommend our brand to a friend?
- Have you read the testimonials on our own channels? Did they have an impact on your decision to purchase? How?
- When you think of our brand, what do you think/ feel / want?
- How did you hear about us?
- Do you feel confident you know what our brand stands for?
- Are you aware of our [channel] account?
Learn more about brand perception surveys and how to carry them out successfully.
How to use market research questions in a survey
For the best research questionnaires, tailoring your market research questions to the goal you want will help you focus the direction of the data received.
You can get started now on your own market research questionnaire, using one of our free survey templates, when you sign up to a free Qualtrics account.
Drag-and-drop interface that requires no coding is easy-to-use, and supported by our award-winning support team.
With Qualtrics, you can distribute, and analyse surveys to find customer, employee, brand, product, and marketing research insights.
More than 11,000 brands and 99 of the top 100 business schools use Qualtrics solutions because of the freedom and power it gives them.
Related resources
Descriptive research 8 min read, video in qualitative research 10 min read, descriptive statistics 15 min read, correlation research 11 min read, video feedback 8 min read, population and samples 9 min read, causal research 16 min read, request demo.
Ready to learn more about Qualtrics?
- Survey & Questionnaire Introduction: Examples + [5 Types]

Whether online or offline, you need to politely approach survey respondents and get them excited to fill your questionnaire when carrying out a research survey. Therefore, before going into the questions you want to ask, you need to kickstart your data collection process with a compelling survey or questionnaire introduction.
Generally, only a few people would even listen to you if you shoved your survey in their faces without a simple introduction first. Survey introductions in online questionnaires help you prepare the minds of your respondents ahead of time and gather the best responses.
What is a Survey Introduction?
A survey introduction is a concise description with relevant information about a survey. It is the first part of the survey that prospective respondents interact with and it helps them decide whether to fill your questionnaire or not.
Think of survey introductions as abstracts that communicate the entire essence of the data collection process. Without a good abstract, your thesis gets delayed or unapproved.
Following through with this thought means that the more exciting your survey introduction is, the higher your chances of collecting the right number of quality survey responses.
Features of a Survey Introduction
A good survey introduction must answer these 5 questions:
- Who is conducting the survey?
Here, you should include the name of the person or organization that is carrying out the research.
- What is the research about?
Survey respondents need to understand the aims and objectives of your research. This shows them why your survey is important and why they need to be part of it.
- How long will the survey take?
Prepare their minds ahead of time by adding an estimated survey-completion time. While shorter surveys are likely to have more respondents, don’t give a false estimation to bait people to fill your survey.
- Is my data safe?
Data privacy and protection is a huge concern for everyone. Since you plan to collect data from respondents, you need to tell them how you will use this information. You can include a link to your company’s privacy policy.
- How will I fill the survey?
Include instructions on how to fill the survey. Include information about relevant documents for the survey too.
Your survey should be written in simple language your audience understands. It should be friendly, human and show the respondents how much impact they’ll make by taking part in the survey. Always include a nice “thank you” note in your survey introduction.
Types of Survey Introduction
Market survey introduction.
If you’re conducting market research using a survey , then you need a market survey introduction. To get more information about your customers/ target market, you need to conduct a market research survey. A market survey introduction gives your target audience a clear picture of what you want to achieve and how their participation is an important part of it.
Market research serves multiple purposes—sometimes, it is all about getting real-time data to inform product launches. Other times, it is for business expansion or product improvement. With a market survey introduction, you can get your audience on the same page and let them know the exact information you need from them.
A market survey introduction should answer all the questions we looked at when we discussed the features of a survey introduction. After naming your organization, you should also introduce your product or product idea for brand awareness.
Because of the type of information, market surveys are longer than other types of surveys ; sometimes, they have multiple sections. So, in your market survey introduction, give respondents a heads-up and let them know completing your survey will take more time than the average. You can add a nice reward they can claim after filling the survey.
Example of Market Survey Introduction
At Formplus, we are working to improve online data collection for you. We’d really like to know what you feel about online data gathering tools . Take this 20-minute survey and win a free 1-month Formplus premium subscription. Your data will be collected anonymously and only used for this research. Thank You!
Student Survey Introduction
A student survey is a method of sampling students’ opinions about the school, teachers, and overall learning experiences. From measuring student satisfaction to evaluating courses, student surveys help you to make the right changes to your school.
A student survey introduction is the first step in getting the best responses from your students. Encourage students to provide objective feedback and let them know how the information will be used.
In the survey introduction, indicate that all responses will be recorded anonymously. Students need to be sure that they can provide honest feedback in the survey without getting harassed or victimized.
Example of Student Survey Introduction
Thank you for being one of our students at Salthill College. Please complete this short 3-minutes survey to let us know how satisfied you are with your overall student experience at our college. All responses are recorded anonymously so feel free to provide honest feedback. Your responses will help us improve our teaching and learning environment.
Research Questionnaire Introduction
You need a good research questionnaire introduction during the data-collection phase of your research. People are more likely to fill your questionnaire when they clearly understand what you want to achieve and why your research is important.
In the research questionnaire introduction, you can include facts, data, or statistics about the research problem. Then, show how the data collected via the questionnaire will contribute to solving the problem. The introduction should also address data privacy, data protection, and participant’s consent.
Even if you plan to share the questionnaire physically, a good research questionnaire introduction will help collect responses faster and save time.
Example of Research Questionnaire Introduction
Hello, I am a postgraduate researcher at the London School of Tropical Medicine. I am conducting a study on effective treatment options for communicable diseases in West Africa and I would like to know your experiences with the signs, symptoms, and treatment of communicable diseases. Please complete this 30-minute survey. Your responses are anonymous and you can skip any questions you are not comfortable with. Thank you for your participation.
Customer Satisfaction Survey Introduction
Your customer satisfaction survey introduction should communicate 2 things—appreciation and brevity. First, you should let your customers know how much you love their patronage. Next, tell them that the survey will take just a few minutes.
Throw in an honorary mention of your brand and then, go through some of the information you’ll need from them in the survey. To increase response rates, you can reward respondents with a gift, discount, or special offer.
Example of Customer Satisfaction Survey Introduction
Thank you for shopping at Wreaths and Flowers! We’ll like to ask you a few questions about your shopping experience. Your responses will help us make shopping more enjoyable for you. This will only take 1 minute and you get 30% off your next order when you complete the survey!
Importance of Survey Introduction
- It outlines the most important information about your survey
People need to know what they are getting into before filling your survey or questionnaire, and that’s exactly why you need a great survey introduction.
- It’s a great way to welcome respondents
You wouldn’t just walk up to someone to ask for something without a proper introduction so why would you want to do this with your survey or questionnaire ? A questionnaire welcome page sets the mood for requesting responses from your respondents.
- Quality survey introductions help you gain respondents’ trust
Many people are not excited about filling surveys and questionnaires, which is why they need a push. A survey or questionnaire introduction helps respondents to trust you and heightens their interest in filling your survey.
A survey introduction answers all the questions participants may have about the questionnaire. Think of it as some sort of FAQs that allows respondents to have a full grasp of your data collection process.
A questionnaire welcome page boosts survey participation and reduces survey dropout rates.
It helps survey participants to feel like an important part of the overall data gathering process. Survey introductions show participants that you value their opinions.
Survey introductions build the participants’ interest in your survey or questionnaire.
Why Use Formplus to Create Surveys?
- Pre and Post Submission Page
Formplus allows you to add exciting survey introductions to your questionnaire. On the form’s intro page, you can provide a brief description of your survey, information on data privacy, and any other thing they need to know before filling the form.
You can also customize the form’s post-submission page and include a nice “thank you” note for respondents after they complete the survey or questionnaire. Learn more about our intro and post-submission pages here:
- Intuitive Easy to Use Survey Maker
The Formplus builder is easy to use and you can build surveys and questionnaires from scratch in no time without writing a single line of code. It has a drag-and-drop feature that allows you to add more than 30 different fields to your form seamlessly.
- Conditional Logic
Survey participants do not have to see or fill out all the fields in your form. With conditional logic, you can show or hide form fields and pages based on answers provided by respondents. This means survey respondents only have to fill the fields that are relevant to them.
Conditional logic helps you collect the right type of information from different survey participants. This way, you can avoid extra clutter and collect as much data as you want.
- Offline Surveys
Formplus supports offline data collection and this means you can collect data in areas with poor or no internet access. Survey participants can fill and submit your questionnaire when they are offline. The data they provide will be automatically synced with our servers or your preferred cloud storage when internet access is restored.
- Customized Surveys and Questionnaires
Formplus allows you to create beautiful and unique surveys with zero design experience. With the flexible design options, you can change the questionnaire’s background, colors, fonts, and create visually appealing designs. You can also add images and your organization’s logo.
- Share Forms Easily
With multiple form-sharing options, you can send out your survey and collect responses in many ways. Apart from adding your questionnaire to your website, you can also share it using the social media direct sharing buttons and via email invitations.
- Google Sheets Integration
With Google sheets integration, you can automatically update form responses in your spreadsheet and keep all form collaborators up to date. This makes it easy for you to import and export data, and collaborate with multiple people at the same time.
- Custom Subdomain
Sharing your questionnaire via a custom subdomain adds an air of professionalism to your overall data collection process. When creating your custom URL, you can include the name of your organization as a means of promoting your brand.
Custom subdomains are simple and easy to remember too. Hosting your survey on a custom subdomain also serves as an extra layer of security; especially when you share the link via email.
- Autoresponder Emails
After receiving a new response to your questionnaire, you can send out an automated automatic confirmation email to the survey participant in the form of autoresponder messages. In your autoresponder email, you should include a thank you message and any links to special offers and rewards.
- Mobile-Friendly Forms
Many people fill out surveys and questionnaires on their mobile devices and this is why all Formplus forms are mobile-friendly. Participants can complete the survey right on their mobile devices without having to bother about pinching out or zooming in on your form. Formplus forms can be viewed and filled out on any smartphone, tablet, or internet-enabled mobile device.
In this article, we’ve looked at different survey introductions for different types of questionnaires and surveys including customer satisfaction surveys and research questionnaires. Whether you are collecting data online or offline, the right survey introduction will boost participants’ interest in completing your survey.
With Formplus, you can add unique survey introductions to your form before sharing it with respondents. On the post-submission page, you can include a beautiful “thank you” note for respondents who complete your survey. Try out the pre and post-submission page option as well as other exciting features when you sign up for a free Formplus account.

Create Online Surveys & Questionnaires with these free templates
- accuracy surveys
- age survey questions
- brand survey examples
- compatibility questionnaires
- survey methods
- survey question types
- survey questionnaire
- survey research
- survey types
- Formplus Blog

You may also like:
Survey Methods: Definition, Types, and Examples
Data gathering is a flexible and exciting process; especially when you use surveys. There are different survey methods that a

Pilot Survey: Definition, Importance + [ Question Examples]
Before launching a new product or feature into the market, it is a good idea to find out what you
33 Event Survey Questions + [Template Examples]
Read this article to learn how to create an event survey with Formplus
25 Training Survey Questions + Free Form Templates
Asking the right training survey questions before, during, and after a training session is an effective way to gather valuabl
Formplus - For Seamless Data Collection
Collect data the right way with a versatile data collection tool. try formplus and transform your work productivity today..
Custom Essay, Term Paper & Research paper writing services
- testimonials
Toll Free: +1 (888) 354-4744
Email: [email protected]
Writing custom essays & research papers since 2008
100 best marketing research topics for all.

Because of the many aspects of marketing, choosing marketing topics to write about may put one in a dicey situation. This article provides some hot topics in marketing that will help you select an area of focus and select relevant topics from that niche. From marketing research topics for college students to social issues in marketing, we have got you covered! So sit down and relax as we take you through the list of marketing research topics our professional writers prepared just for you!
Marketing Thesis Topics
Are you in need of well-thought-out marketing thesis topics and marketing dissertation topics? Then you’re in the right place! This list of marketing paper topics presented will give you a distinct thesis/dissertation.
- Analysis and determination of consumer buying behavior for Coca-Cola
- A study on famous well-marketed brands that got away with selling substandard quality products
- A study showing the impact of advertising on consumer behavior
- Brand advertising and political campaigns: a possible interwoven impact?
- A review of the outcomes of advertising in a recession
- Exhaustive research on how brands exploit impulsive buying
- A study of how celebrity endorsements on ROI affect CPG brands
- A survey of the impact of augmented reality on marketing experiences
- Critical research on how AI will help make better marketing decisions
- A study of the perspective and reception of Americans to targeted ads based on their browser history
Current Marketing Issues
There are numerous marketing issues around the world today. These global marketing issues threaten the survival of many businesses and the economy at large. Here is a list of current marketing issues!
- A decline in organic reach on social media platforms
- Difficulty in building a well-recognized brand name
- Getting readers to see content
- Understanding marketing results
- Marketing budgets included by BREXIT
- Optimizing business for voice search
- Bridging the technology gap
- Ensuring compliance with GDPR
- Overdependence of potential customers on amazon
- The effect of COVID-19 on the global economy
Marketing Research Topics
Getting marketing topics for research has been made considerably more comfortable with this list of marketing research paper topics. Ready to explore the marketing research topics we have, let’s delve right in!
- Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity
- The effect of social media on buying choices
- Online purchasing: a study of the product characteristics buyers look for
- An exploration of the differences in marketing strategies across cultures
- Manipulation tactics: how brands can get more customers
- A study of how customer loyalty is affected by brand image
- Analyzing how TV advertising affects the top of mind awareness
- Do people appreciate being click baited into sponsored posts?
- A study on how to make customers purchase goods and services in the luxury category
Digital Marketing Blog Topics
Digital marketing remains a very important aspect of marketing in the world today. Here are some very juicy digital marketing topics you can write a great blog on!
- 10 insightful differences between paid search and organic search
- Tips for promoting content on Pinterest
- SEO tactics to avoid like the plague
- How to increase your followers on social media
- Best tips to help you grow your paid social ROAS
- Why should you follow your competitors on social media?
- Dos and don’ts of social media marketing
- How to create content your audience will be eager to share
Marketing Essay Topics
- What is the most effective form of marketing?
- Internet marketing trends to expect in the future
- What important brand attributes lead to an increase in customer loyalty?
- A look into marketing approaches that broke through strong market monopoly
- The impact of social media on consumer buying behavior
- Comparison of advertising versus building brand equity
- Rebuilding trust in influencer marketing
- How to generate leads effectively
Content Marketing Topics
- 10 biggest graphic design mistakes companies make in their marketing pieces
- How to create captivating e-newsletters that people will pay attention to
- Repurposing marketing content for small businesses
- Working more micro-content into marketing efforts
- Multi-step versus one-step content marketing campaigns
- The five Cs when creating content marketing copy
- Creating compelling content marketing campaigns in 10 steps
- Content marketing: how to generate more leads and close sales
Strategic Marketing Problems
There are many marketing problems in companies and businesses that threaten to cripple the advancement of the industry. Here is a list of some marketing problems you may be willing to proffer solutions to.
- Inability to explain products or services delivered
- Not clearly defining a company’s market segment
- Lack of innovating commercial department
- Lack of business visibility
- Missing links between sales and marketing departments
- Lack of marketing plan
- Lack of personal branding, brand image, and professional reputation
- Thinking the company or business can survive without marketing
Marketing Blog Topics
- Facebook advertising: pros and cons
- 10 benefits of inbound marketing
- The most frustrating problems faced in inbound marketing
- How to generate subscribers for your blog faster than ever!
- 10 benefits of content marketing lead magnets
- Five video content marketing myths you must discard
- 30 social media campaign ideas from big brands
Controversial Marketing Topics
- Does google give preferential treatment to big brands?
- Does social media affect SEO ranking?
- Are grey SEO techniques safe?
- Are YouTube videos more engaging than TV ads?
- Are building e-mail lists still one of the best ways to sell?
- Will immersion marketing through VR technology to be accepted?
Sport Marketing Research Topics
Sports marketing continues to remain a significant source of revenue. Hence, research in this area will continue to stay relevant. Here are some sport marketing topics you could consider working on.
- How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty
- Emerging opportunities in sports marketing and how to capitalize on them
- How to effectively capitalize on the wearables market
- Should more women and children get into sports?
- Should seniors be allowed to participate in some games?
Marketing Presentation Topics
- Mastering in-house SEO
- The path to gaining and building customers trust
- Brand awareness versus ROI
- Effectively personalizing customer communications
- The best SEO strategies that increase site traffic
International Marketing Topics
Marketing connects the global world, and this is why it is essential to marketing development. Here are some international marketing topics to consider!
- The effect of globalization on consumer behavior
- How do international brands compare to local brands?
- Do international brands always have advantages over a local brand?
- Creating brand awareness by utilizing global event marketing
- How to market products on an international level
Marketing Plan Topics
- The importance of a marketing plan to the success of a business or product launch
- Building a tactical marketing plan
- How is a marketing strategy different from a marketing plan?
- Indispensable parts in writing a marketing plan
Ethical Issues In Marketing
- Targeted Ads based on browser history
- Immersion marketing through virtual reality
- The exploitation of impulsive buying
- Click baiting into sponsored posts
Affiliate Marketing Topics
- How to find profitable niches in affiliate marketing
- How to get readers interested in what you market
- How to build a personal website: the ultimate guide
Congratulations! We hope you have been able to guide you in choosing your desired topic in marketing successfully. Alo, you can check out our business topics . We wish you the best in your research!

As Putin continues killing civilians, bombing kindergartens, and threatening WWIII, Ukraine fights for the world's peaceful future.
These 24 tech stocks stand out on 2 key measures this earnings season
Press release, waste paper reuse market 2023 | sustainable growth strategies, insights and recommendations outlook till 2027 | 111 pages report, global waste paper reuse market report 2023 indicates vital information about current market size, share and revenue generation. this research report provides 111 pages and tables general and statistical data and future forecast of top key players through 2027..
- Facebook icon
- Twitter icon
- Linkedin icon
- Flipboard icon
- Resize icon
The MarketWatch News Department was not involved in the creation of this content.
Mar 01, 2023 (The Expresswire) -- The Waste Paper Reuse Market (2023-2027) Updated Latest Research Report presents a detailed analysis of the market's various types [Corrugated Cardboard, Newspapers, Magazines, Office Paper, Others] and applications [Wrapping Paper, Printing-and-Writing Paper, Others] , including growth factors, market conditions, and competition analysis. Our report is compiled in 111 pages and tables, featuring the most valuable data and figures for the forecast period up to 2027.
“ According to Our latest Research Report on the Global Waste Paper Reuse Market reveals that the industry is experiencing substantial growth worldwide. The report provides a comprehensive analysis of the market's current size, trends, share, and economic analysis, as well as a forecast for the year up to 2027.” Ask for a Sample Report
Moreover, The Global Waste Paper Reuse Market research report offers an in-depth analysis of the industry, covering key aspects such as industry size, market share, and top key players. The report also examines the impact of the COVID-19 pandemic in various regional areas and provides insights on market segmentation by types and applications in the Waste Paper Reuse industry. This research report is an essential resource to gain a better understanding of the Waste Paper Reuse Market. It provides valuable insights into the market's current situation and future potential till 2027.
Get a Sample Copy of the Waste Paper Reuse Market Report 2023-2027
List of TOP Competitors in Waste Paper Reuse Market Report are: -
● Waste Management ● Republic Services ● Sonoco Recycling ● Hanna Paper Recycling ● WASCO ● Perlen Papier ● ST Paper Resources ● Cascades Recovery ● Global Wastepaper Recyclers ● International Paper ● Heinzel Group ● DS Smith ● Veolia Environment ● Remondis ● Kokusai Pulp and Paper ● Huanjia Group ● Shandong Century Sunshine ● Northern International ● China Recycling Development ● Tianjin Wuchan
The research report on the Waste Paper Reuse Market includes a detailed analysis of the market's top competitors. This analysis covers a range of factors, including the competitor's strategy, sales unit, target market, cost of production, channels of distribution, and various growth factors, standing position in the market, financial status, organization size, share, growth, and product line. The report also examines the impact of COVID-19 on the industry. Also, this research report provides data on predicted outcomes until 2027.
Get a Sample PDF of the report - https://www.researchreportsworld.com/enquiry/request-sample/18684768
Market Analysis and Insights: -
This Waste Paper Reuse industry report provides a comprehensive analysis of the latest developments in the market. It includes information on new regulations related to trade and import-export activities, production analysis, and value chain optimization. The report also covers market share and the impact of both domestic and centralized market players on the industry.
The report also provides insights into market size, category of Waste Paper Reuse market growths, and application niches and dominance. It covers product approvals and product launches, as well as regional developments and technical improvements in the market.
Global Waste Paper Reuse: Drivers and Restraints: -
The Waste Paper Reuse Market is being driven by a range of factors, including the cost of production, availability of essential raw materials, and the strength of key competitors. Other important drivers include product line and width, segmentation by types and applications, expert research reports, statistical data, and future projections up to 2027
At the same time, there are also several restraints that are affecting the growth of the Waste Paper Reuse market. These include slower Waste Paper Reuse market growth in some countries, sales volume history and prediction, economic restraints faced by emerging countries, and various obstacles in the business market.
Enquire before purchasing this report - https://www.researchreportsworld.com/enquiry/pre-order-enquiry/18684768
Waste Paper Reuse Market Segmentation:
The regional analysis in this Waste Paper Reuse market report provides insights into the growth opportunities and challenges of different regions, including key factors influencing the demand for Waste Paper Reuse in each region. The report examines the impact of government regulations and policies on the Waste Paper Reuse market, and how these changes could affect market growth and profitability.
Waste Paper Reuse Market Types:
Waste Paper Reuse Market Application/ End-Users:
COVID-19 IMPACT ON MARKET
The ongoing COVID-19 pandemic has had a profound impact on the Waste Paper Reuse industry, disrupting supply chains, altering consumer behavior, and causing significant economic downturns in various regions. The latest research report takes into account the impact of COVID-19 on the market, including its short-term and long-term effects on the industry. In addition, the report also examines the current geopolitical situation and provides insights into the potential impact of ongoing conflicts and trade disputes on the Waste Paper Reuse market. As the situation evolves, we will continue to monitor and update our research to provide the most accurate and up-to-date information on the market conditions.
To Know How Covid-19 Pandemic and Russia Ukraine War Will Impact This Market- REQUEST SAMPLE
Waste Paper Reuse Market Regional Analysis -
Geographically, this report is segmented into several key regions, with sales, revenue, market share and growth Rate of Waste Paper Reuse in these regions, from 2017 to 2027, covering
Key questions answered in the Waste Paper Reuse Market are:
Reason to Buy Waste Paper Reuse Market Report:
Purchase this report (3350 USD for a single-user license):
https://www.researchreportsworld.com/purchase/18684768
Detailed TOC of Global Waste Paper Reuse Market Report 2023
1 Market Overview
1.1 Waste Paper Reuse Product Scope
1.2 Waste Paper Reuse Segment by Type
1.3 Waste Paper Reuse Segment by Application
1.4 Waste Paper Reuse Market Estimates and Forecasts (2018-2027)
2 Waste Paper Reuse Estimates and Forecasts by Region
2.1 Global Waste Paper Reuse Market Size by Region: 2018 VS 2022 VS 2027
2.2 Global Waste Paper Reuse Retrospective Market Scenario by Region (2018-2023)
2.3 Global Waste Paper Reuse Market Estimates and Forecasts by Region (2024-2027)
2.4 Geographic Market Analysis: Market Facts and Figures
3 Global Waste Paper Reuse Competition Landscape by Players
3.1 Global Top Waste Paper Reuse Players by Sales (2018-2023)
3.2 Global Top Waste Paper Reuse Players by Revenue (2018-2023)
3.3 Global Waste Paper Reuse Market Share by Company Type (Tier 1, Tier 2 and Tier 3) and (based on the Revenue in Waste Paper Reuse as of 2022)
3.4 Global Waste Paper Reuse Average Price by Company (2018-2023)
3.5 Manufacturers Waste Paper Reuse Manufacturing Sites, Area Served, Product Type
3.6 Manufacturers Mergers and Acquisitions, Expansion Plans
4 Global Waste Paper Reuse Market Size by Type
4.1 Global Waste Paper Reuse Historic Market Review by Type (2018-2023)
4.2 Global Waste Paper Reuse Market Estimates and Forecasts by Type (2024-2027)
5 Global Waste Paper Reuse Market Size by Application
5.1 Global Waste Paper Reuse Historic Market Review by Application (2018-2023)
5.2 Global Waste Paper Reuse Market Estimates and Forecasts by Application (2024-2027)
6 United States Waste Paper Reuse Market Facts and Figures
6.1 United States Waste Paper Reuse Sales by Company
6.2 United States Waste Paper Reuse Sales Breakdown by Type
6.3 United States Waste Paper Reuse Sales Breakdown by Application
7 Europe Waste Paper Reuse Market Facts and Figures
7.1 Europe Waste Paper Reuse Sales by Company
7.2 Europe Waste Paper Reuse Sales Breakdown by Type
7.3 Europe Waste Paper Reuse Sales Breakdown by Application
8 China Waste Paper Reuse Market Facts and Figures
8.1 China Waste Paper Reuse Sales by Company
8.2 China Waste Paper Reuse Sales Breakdown by Type
8.3 China Waste Paper Reuse Sales Breakdown by Application
9 Japan Waste Paper Reuse Market Facts and Figures
9.1 Japan Waste Paper Reuse Sales by Company
9.2 Japan Waste Paper Reuse Sales Breakdown by Type
9.3 Japan Waste Paper Reuse Sales Breakdown by Application
10 Southeast Asia Waste Paper Reuse Market Facts and Figures
10.1 Southeast Asia Waste Paper Reuse Sales by Company
10.2 Southeast Asia Waste Paper Reuse Sales Breakdown by Type
10.3 Southeast Asia Waste Paper Reuse Sales Breakdown by Application
11 India Waste Paper Reuse Market Facts and Figures
11.1 India Waste Paper Reuse Sales by Company
11.2 India Waste Paper Reuse Sales Breakdown by Type
11.3 India Waste Paper Reuse Sales Breakdown by Application
12 Waste Paper Reuse Manufacturing Cost Analysis
12.1 Waste Paper Reuse Key Raw Materials Analysis
12.2 Proportion of Manufacturing Cost Structure
12.3 Manufacturing Process Analysis of Waste Paper Reuse
12.4 Waste Paper Reuse Industrial Chain Analysis
13 Marketing Channel, Distributors and Customers
13.1 Marketing Channel
13.2 Waste Paper Reuse Distributors List
13.3 Waste Paper Reuse Customers
14 Market Dynamics
14.1 Waste Paper Reuse Industry Trends
14.2 Waste Paper Reuse Market Drivers
14.3 Waste Paper Reuse Market Challenges
14.4 Waste Paper Reuse Market Restraints
15 Research Findings and Conclusion
16 Appendix
16.1 Research Methodology
16.2 Author List
16.3 Disclaimer
Browse complete table of contents at - https://www.researchreportsworld.com/TOC/18684768#TOC
Research Reports World is the credible source for gaining the market reports that will provide you with the lead your business needs. At Research Reports World, our objective is providing a platform for many top-notch market research firms worldwide to publish their research reports, as well as helping the decision makers in finding most suitable market research solutions under one roof. Our aim is to provide the best solution that matches the exact customer requirements. This drives us to provide you with custom or syndicated research reports.
Contact Us:
Research Reports World
US (+1) 424 253 0807
UK (+44) 203 239 8187
Email: [email protected]
Website: https://www.researchreportsworld.com/
Our Other Reports:
Global Photoresist and Photoresist Ancillary Market 2023 (New Report) Environment of Rival Companies, SWOT Analysis, Production Expenses, Growth of the Economy and Future Outlook up to 2027 | 115 Pages Report
Global Diabetic Assay Market 2023 | Industry Trends and Forecast to 2027: Insights and Analysis | Research Reports World
Global Modular Uninterruptible Power Supply Market 2023 (Latest Report) Industry Overview and Geographical Analysis is Growing Through Across the World up to 2027 | 116 Pages Report
Global Interventional Radiology Equipments Market 2023 [New Report] | Navigating the Competitive Landscape | Strategies for Growth and Expansion by 2025 | 109 Pages Report
Global Mobile Signal Booster Market 2023 [Latest Report] Growth Measurement Reach Out High by 2027 | 126 Pages Report
Press Release Distributed by The Express Wire
To view the original version on The Express Wire visit Waste Paper Reuse Market 2023 | Sustainable Growth Strategies, Insights and Recommendations Outlook till 2027 | 111 Pages Report
COMTEX_425744245/2598/2023-03-01T23:25:17
Is there a problem with this press release? Contact the source provider Comtex at [email protected] . You can also contact MarketWatch Customer Service via our Customer Center .
Partner Center
Most popular.
‘We live in purgatory’: My wife has a multimillion-dollar trust fund, but my mother-in-law controls it. We earn $400,000 and spend beyond our means. What’s our next move?
Stocks will have an eight-week rally, and here are six reasons why, says Fundstrat’s Lee
What happens to my Social Security benefit if my husband dies?
What's next for bonds in 2023 after the worst year in history
Medicare just crushed the hopes of 750,000 Alzheimer’s patients a year
Advertisement, search results, private companies, recently viewed tickers, no recent tickers.
Visit a quote page and your recently viewed tickers will be displayed here.

IMAGES
VIDEO
COMMENTS
Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires. Table of contents Questionnaires vs. surveys Questionnaire methods
The total numbers of papers published in JAMS, JM, and JMR over the 10-year period were 436, 489, and 636, respectively; the corresponding numbers of empirical research papers based on surveys were 202, 212, and 108. Overall, we found that about a third of the papers published in this period were survey-based (33.4%), a figure very similar to the one reported by Rindfleisch et al.
It presents an overview of approaches to data analysis, and discusses the purposes that questionnaire-based research can serve as part of a mixed-methods design. Two broad forms of...
3 tips for better market research questionnaires. 1. Survey outside of your customers. Getting feedback from your current customers is valuable. But to identify new opportunities that ultimately grow your business, you'll want to collect opinions from your entire target market. 2.
A marketing research questionnaire is a survey questionnaire specifically intended for a marketing research. Questionnaires provide an easy way of conducting the survey to a large number of people, in this case, customers. They may ask varied questions depending on what type of information the company needs.
Why Marketing Surveys Are Important? Survey 1: Market research survey Survey 2: Competitor research survey Survey 3: Buyer persona / Customer analysis survey Survey 4: Brand awareness survey Survey 5: Product research survey Steps to conduct a marketing survey Conclusion Build all your web forms for free
A questionnaire is a tool that's used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people. The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the internet became popular.
A market research questionnaire for your customers should include questions that focus on the usefulness of different aspects of your product delivered to your customers. You'd also want to centralize questions that bother on customer demographics, challenges, specific needs of your customers, and how your product meets these needs.
Marketing questionnaires provide the opportunity for customers to speak their minds about certain products and services, and help the researchers determine ways to improve their product or services based on customers' comments and suggestions. Sample Marketing Questionnaire zd-cms.com Details File Format PDF Size: 2 MB Download
These are the 5 market research questions for new business: Who are the group or groups that'll buy from us? How big is the market for this opportunity? Will it sustain or shrink in the long run? How can we capitalize on the buying habits/behaviors of customers in this market??
Market research questions is a questionnaire that is answered by customers or potential consumers, to understand their perception and opinion on a given subject, typically pertaining to product or service feasibility, understanding consumer needs and interests, and pricing concepts.
No doubt, marketing is an interesting field. It includes activities and strategies to make products and services that will satisfy customers while making profits for the company. Students often find difficulty in writing marketing research papers. Therefore, Researchomatic is offering a wide range of marketing research papers for you.
Survey data show that 17.9 percent of the first year De La Salle University students have a weekly allowance of P 1,000. Also, 13.7 percent of students have a weekly allowance of P 1,500. The third most common weekly allowance for the students of De La Salle is P 750 a week. The fourth is P 1,250.
3 pages (750 words) , Download 1 , Research Paper. Free. Preview sample. The Chocolate Confectionery in the UK. 5 pages (1250 words) , Download 37 , Research Paper. Free. Preview sample. Customer Neuroscience - Hope. 2 pages (500 words) , Download 0 , Research Paper.
What is Quantitative Market Research? Quantitative Market Research is a technique to ask questions to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction ...
Market research questions for your demographics. Demographic information about your customers is data about gender, age, ethnicity, annual income, education and marital status. It also gives key information about their shopping habits. Here are some questions you can ask in your market research survey:
In the research questionnaire introduction, you can include facts, data, or statistics about the research problem. Then, show how the data collected via the questionnaire will contribute to solving the problem. The introduction should also address data privacy, data protection, and participant's consent.
Exhaustive research on how brands exploit impulsive buying. A study of how celebrity endorsements on ROI affect CPG brands. A survey of the impact of augmented reality on marketing experiences. Critical research on how AI will help make better marketing decisions. A study of the perspective and reception of Americans to targeted ads based on ...
Feb 28, 2023 (CDN Newswire via Comtex) -- The latest survey report titled Global Paper Cutting Machine Market Outllok From 2023 to 2029 explains the enormous scope of the market. MarketQuest.biz ...
Mar 01, 2023 (The Expresswire) -- The Waste Paper Reuse Market (2023-2027) Updated Latest Research Report presents a detailed analysis of the market's...