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Making a Risk Management Plan for Your Business

It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management. These guidelines are for making a risk management plan for your business.

Developing Your Executive Summary

When you start the risk management plan with an executive summary, you’re breaking apart what it will be compromised of into easy to understand chunks. Even though this summary is the project’s high-level overview, the goal is describing the risk management plan’s approach and scope. In doing so, you’re informing all stakeholders regarding what to expect when they’re reviewing these plans so that they can set their expectations appropriately.

Who Are the Stakeholders and What Potential Problems Need Identifying?

During this phase of making the risk management plan, you’re going to need to have a team meeting. Every member of the team must be vocal regarding what they believe could be potential problems or risks. Stakeholders should also be involved in this meeting as well to help you collect ideas regarding what could become a potential risk. All who are participating should look at past projects, what went wrong, what is going wrong in current projects and what everyone hopes to achieve from what they learned from these experiences. During this session, you’ll be creating a sample risk management plan that begins to outline risk management standards and risk management strategies.

Evaluate the Potential Risks Identified

A myriad of internal and external sources can pose as risks including commercial, management and technical, for example. When you’re identifying what these potential risks are and have your list complete, the next step is organizing it according to importance and likelihood. Categorize each risk according to how it could impact your project. For example, does the risk threaten to throw off timelines or budgets? Using a risk breakdown structure is an effective way to help ensure all potential risks are effectively categorized and considered. Use of this risk management plan template keeps everything organized and paints a clear picture of everything you’re identifying.

Assign Ownership and Create Responses

It’s essential to ensure a team member is overseeing each potential risk. That way, they can jump into action should an issue occur. Those who are assigned a risk, as well as the project manager, should work as a team to develop responses before problems arise. That way, if there are issues, the person overseeing the risk can refer to the response that was predetermined.

Have a System for Monitoring

Having effective risk management companies plans includes having a system for monitoring. It’s not wise to develop a security risk management or compliance risk management plan, for example, without having a system for monitoring. What this means is there’s a system for monitoring in place to ensure risk doesn’t occur until the project is finished. In doing so, you’re ensuring no new risks will potentially surface. If one does, like during the IT risk management process, for example, your team will know how to react.


massage business plan mission statement

Writing a Business Plan

massage business plan mission statement

While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.

Executive Summary

The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.

Company Description

The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.

Services and Products

This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.

Market Analysis

The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.

Organization and Management

Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.

Financial Projections & Appendix

The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.

The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.


massage business plan mission statement

How to Create Massage Therapy Mission Statement in 2023| Examples

Massage Therapy Mission Statement

A massage therapy mission statement is a crucial element of your business strategy. It indicates to new and existing clients, staff, and business associates what your massage therapy is all about and what your values are.

What You Will Learn

This post will guide you in writing a clear, memorable, and appealing massage therapy mission statement and give you some inspiring samples.

Jump to The Section You Like

What is a massage therapy mission statement, why is massage therapy mission statement important, how to write a massage therapy mission statement, massage therapy mission statement samples.

A massage therapy mission statement is a short, action-based overview of your business goals and objectives, main values, and how they will benefit your clients. It should reflect your massage therapy's character, leave a lasting impression of your massage therapy brand, and highlight your unique points over your competition. It is a vital part of a massage therapy's business plan and a reference point to all significant decisions in your business.

Your massage therapy mission statement communicates your vision and ideas to anyone involved in your business, from business partners to clients.

The Main Advantages of a Good Massage Therapy Mission Statement Are:

Helps to clarify your goals

Opening massage therapy is overwhelming and stressful. It is easy to lose your objectives and forget why in all the different work you have to do. Creating a massage therapy mission statement will help you remain on track and help you keep your long-term massage therapy marketing strategy cohesive.

Helps to share the work

If your massage therapists know the endgame, they can support you much better with different duties and organize the work to profit the business.

Motivates your team

Shared objectives and values are essential for productive teamwork and a healthy work environment. Sharing your vision will motivate your masseurs to succeed in your business.

Brings in customers

These days consumers are not just looking for a massage. They want to be a part of something that makes the world better, even if it's a small change. Seeing that you stand up for the things they value may tip the scales in your favor.

Attracts investors and

None of them wants to be a part of yet another massage therapy. Your mission statement will tell them why they should choose your business over many other massage therapies out there.

Matrix Spa & Massage

An ideal mission statement should range from two to four phrases and not exceed 100 words. Ultimately, the mission statement for your massage therapy should be just the right length to get your point across, demonstrate your proposition to clients (superior customer service), and how you inspire your team to accomplish your business objectives.

Key Elements of a Massage Therapy Mission Statement

Focus your statement on these four elements:

Do not miss our post on massage therapy business plan .

Tips for Creating a Good Massage Therapy Mission Statement

Common Massage Therapy Mission Statement Mistakes

Once you've written down your massage therapy mission statement, scan for wordiness and delete anything that could be seen as hype or a buzzword. Fakeness is easily spotted and would not be suitable for your brand in the long run.

Everything you have written applies explicitly to your massage therapy, not the industry or simply any other massage therapy. Mission statements of the firms you look up to can be a great inspiration but withhold from copying them, be unique.

This is about your way and what makes you different from the rest.

To learn more about massage therapy license requirements check out our post.

Therapeutic Massage & Wellness...

So, what is a good mission statement for massage therapy? We have searched for some of the best mission statements for you to get inspired. Take a look and see if they can help you create your own mission statement.

Matrix Spa & Massage

To release stress in people life’s creating a positive change for men and woman owners and executives of their own business. Relaxing and calming touch or better yet strong and dynamic combination of sports or deep tissue massage. The expertise of our caring, confident and competent therapists will enhance your experience of the healing art of our intuitive massage.

Therapeutic Massage & Wellness...

We strive to offer quality and customized treatments with a personal touch. When you come to TMW with a chronic problem, overall wellness or health concern, we make it our number one priority to address your individual needs. At the very least, we determine how to help you with pain management and ensure that any problems you experience will be addressed by educating you on how to minimize discomfort. We take pride in staying up to date with the most current clinical research to provide professional, top quality treatments empowering you to look and feel your best.

To learn more about massage software check out our website.

Writing a massage therapy mission statement is both challenging and essential. Without it, your communication with partners and staff members may always miss a necessary foundation for understanding each other.

We hope this brief guide will help you, and you'll find some inspiration in the massage therapy mission examples we gathered in this post.

Mission Statement Theory And Practice: A Content Analysis And New Direction.

How companies define their mission

Mission and business philosophy

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Writing A Massage Therapy Mission Statement (With Examples)

Updated on november 17, 2022 in practice management tips.

Writing a massage therapy mission statement

Do you struggle to articulate the values of your massage business? Need help putting your intentions into words? In this article, you’ll learn to write an impactful and concise massage therapy mission statement. We’ll give you plenty of examples to spark your imagination. After reading this, you’ll be able to craft your own and put it into action.

What is a Mission Statement for Massage Therapy?

A mission statement is a brief description of why a business exists and what makes it different. A massage therapy mission statement clearly outlines the values, vision, and philosophy of a massage business. 

Ultimately, it tells your clients, staff, and the rest of the world, what your business is all about. It explains the why and how of your massage business. 

Every massage business offers massage therapy, but not every massage business is like yours. Your massage therapy mission statement is your chance to describe the purpose of your business and how that’s different from the others.

Massage therapy mission statement example 1

Do you really need a Massage Therapy Mission Statement?

A massage therapy mission statement will keep you on track in creating the practice of your dreams. That sounds a little grandiose, but it’s true.

Here’s why creating a massage therapy mission statement is so important:

Massage therapy mission statement example 2

Things to Consider when Crafting a Massage Therapy Mission Statement

Before you begin writing, take time to think about what your business means to you. Why did you start it?

It’s a good idea to talk to friends, family, or colleagues about this. Sometimes, things that come up in conversation have more depth than what’s in our heads. Other times, someone else’s words can inspire a more thoughtful explanation. Even if you have the perfect explanation without talking to anyone, your mission statement is for sharing. Conversations can help you figure out the best way to share your intentions.

Consider these things before writing a massage therapy mission statement:

Massage therapy mission statement example 3

How to Write an Impactful Massage Therapy Mission Statement 

The goal is, to sum up the purpose and values of your business. This is your mission. Ideally, you do this in as few words as possible (so choose the best ones).

Create your mission statements in 2 steps.

1. Let your words flow. Write down the most important things about your business. What does it provide? How do you do it? What are the intention and core beliefs behind it all? What’s the goal of the whole thing?

2. Condense it down to a brief statement. Take the strongest pieces from step one and craft that into a single phrase. It takes creativity to convey the meaning in just a sentence or two, but it’s possible when you choose the most impactful words.

Include these elements in your massage therapy mission statement:

Massage therapy mission statement example 4

Things to Avoid When Writing a Massage Therapy Mission Statement

Remember, you want your mission statement to be a true reflection of your business values. You want it to resonate with prospective clients and employees. You also want people to read it and understand it. 

Massage therapy mission statement example 5

Here are some mistakes to avoid when writing a massage therapy mission statement.

How to Use and Where to display your Massage Therapy Mission Statement

Your mission statement is the words your business lives by. Use it to guide how your business grows and changes. Use it to guide how your business engages with customers. Use it to always show up the way you intend.

Massage therapy mission statement example 6

Here’s how a mission statement works in action.

First, you create a massage therapy business plan . Your mission statement will be included in this plan, and it’ll help shape your vision.

When you’re ready to hire a massage therapist, use your mission statement to choose the right candidates and to train them to do it your way.

Then, use it in your marketing. Share it with the world by putting your massage therapy mission statement on your website, brochures, and in the signature of your email marketing campaigns .

Remember, your mission statement isn’t just written words. It’s reflected in the language you use every day and the way you do business. Once you create it, be it. 

Planet Massage Spa

Mission Statement

“Our mission is to promote relaxation, stress relief, and a pain free lifestyle though therapeutic massage and bodywork while supporting you in healing yourself holistically. Our focus is to provide natural solutions as well as education that ultimately result in helping you realize optimum health and happiness.”

At Planet Massage ever since our humble beginnings in 2006, our goal has always been to surround ourselves with people passionate for health and healing. We are a family of what we feel are the very best, most caring, trained and talented professionals in the business. We are comprised of a diverse group of health and wellness professionals with a well rounded assortment of specialties to address many common, chronic and devastating aches, pains and disorders as well as simply battle life’s every day stresses. It is a true honor to be able to serve you.

Give us a Review!

massage business plan mission statement

Myokinematic Massage Therapy

Active. Proactive. Be well. Be strong.

Mission, Vision and Values

To provide unparalleled, evidence-based massage therapy to restore, preserve and promote optimal health and maximize the quality of life for our patients.

A healthy community empowered to make informed choices in achieving their full health and wellness potential.

In the pursuit of this Mission and Vision, our actions will be guided by the following values:

Active.  Proactive.  Be well.  Be strong.

Call 604.871.9100 or Click here to login -->

Philosophy, Mission Statement, and Values

My philosophy is simple: I believe, inherently, that the human body can heal itself. As such, I try and facilitate that natural healing process by listening to and understanding each client's particular needs by working collaboratively to develop an individualized treatment plan that enhances your experience. Whether it's through pure relaxation techniques, deep tissue massage, myofascial release, trigger point therapy, postural education, breathing or exercise, we will be working together to help you optimize your innate health and well being.

Mission Statement

To provide client focused massage therapy by continuously listening to my clients and tailoring every treatment with your needs in mind to ensure the best possible outcome. I will do this in a friendly, professional manner within a safe, clean and inviting clinic setting.


2459 Yukon St Vancouver, BC V5Y 4A8 (in City Wellness Centre)

Mon - Sat: 9:00 - 6:30 (varies by day - see schedule )

All prices include GST

60 Minute Massage: $130

Phone: 604.871.9100 Email: [email protected]


© 2017 Aaron Hicks. All rights reserved.

massage business plan mission statement

Mission & Vision Statement

The Sunrise Wellness Spa mission is to add value by providing the finest care and healing environment in the spa industry so our guests leave with renewed balance and beauty.

massage, spa, mission, unity

Our Vision is to be the Wellness Spa of choice offering a preventive lifestyle that will add value to our clients and staff.

To provide therapy to all people in order to relieve stress and tension, to improve range of motion and circulation, to enhance a state of well-being and offer a preventive lifestyle through all services provided by the spa in a professional manner.

Logo of Body Mechanics Orthopedic Massage, Sports Massage and Massage Therapy New York City

9AM Appointments Mon-Thur are discounted using EARLYBIRD code at checkout.

YES our therapists are still masked.

Book Your Massage Therapy Session Online

When you book with us, you are choosing a fully licensed professional who will do a full assessment and who cares deeply about their work and about keeping you safe.

* Even if you do not choose us, you can help by choosing independent massage businesses that do not abuse their employees. When a spa offers a 30-50 dollar massage, it is less than a therapist should be making hourly. Large corporate spas are not in favor of customers, or employees, they are in favor of money. 

Your Massage Therapy Testimonials

"I was in pain, and I mean by the truck loads. Stupidly, I ignored it, popped some 800mg Advil and kept chugging along. After a few days of this, I woke up unable to walk upright without being in teeth-clenching misery.I couldn’t put the pain off any more. I asked around and a friend pointed me to Body Mechanics. Luckily, a spot had just opened up and I hobbled over to the office like a man three times my age.I’m not a man that believes in miracles, but believe me when I say a miracle was performed. I don’t know how she knew, but she knew exactly where everything hurt and fixed it. Massage therapy doesn’t even come close to describing what I experienced.I walked out of the office standing straight up, sore in a good way, and, most importantly, pain free. It was worth every damn penny and then some. Do yourself a favor, don’t wait for the pain to win, just go here."

Carl M., Brooklyn, NY

"Beret is my favorite therapist, hands down. With a past in professional dancing and a present in yoga teaching, my body often doesn’t take the breaks it needs. Beret was always able to help. Whether it was a strained hamstring or a migraine, I never walk out of her room feeling I didn’t get all I wanted and more. She is really clear and loves explaining what the problem is, so you an expect to walk out with a wealth of information about your condition. She is not scared of having patients move, even with injuries: as long as you move intelligently, which she will help you to learn. With my life choices and career, this is an incredible value: she truly wants to HEAL you!"

M.T., Brooklyn, NY

"I have had severe problems with my neck for years, and more recently with my back as well. A friend of mine told me about Beret Kirkeby and how different she is from other massage therapists. He told me that she had gotten results for his problems that no one else had been able to resolve. So I figured that I would give it a try. I was skeptical. What a difference Beret has made in my lifestyle. For several weeks after my visits with Beret, I feel younger, and pain free again. Now I look forward to my visits to Beret, because I know I will feel better when I leave than I did when I got there"

Richard R., New York City, NY

"Beret is an expert in the field of Massage Therapy. Her knowledge far exceeds the industry standard. While attending the Swedish Institute, Beret had assisted me with a treatment plan for a client. She helped me think and act outside the box. Incorporating specific yoga postures within my treatment plan greatly effected change and rehabilitation in a specific muscle region. Beret’s hands on approach may be surprising to some, being that her education is more oriented in Orthopedic style massage. She can not only give a relaxing session, but actually address a condition, treat it, and fix it!!Go check out her beautiful space!!!!"

Shannon O., Brooklyn, NY

"Beret led two anatomy workshops for our Yoga Teacher Training this past summer. She is very knowledgeable about the body and how to work with injuries. I feel more confident as a yoga teacher with the knowledge that I gained from Beret’s workshop. I trust her completely, there is no one I know that knows more about anatomy than Beret!"

Saskia L., Brooklyn, NY

"Beret is hands down the best massage therapist I have ever had. In fact, I’d go as far as to say that she’s spoiled me for any therapist who is not as talented as she is. When I first started seeing Beret, it was just for general relaxation and to relieve the occasional back pain I get from working long hours at a desk. In addition to that, Beret pinpointed a problem with one of my vertebrae that I didn’t know I had and no massage therapist had ever noticed before. She treated me for it on the spot and completely solved the issue. Now I see her regularly and every time she works on me, I feel like a new woman.I also enjoy talking with Beret during our treatments – she’s incredibly knowledgeable, funny, intelligent and wise."

Kerry P., Brooklyn, NY

"I worked with Beret for a few years at a clinic in Toronto, Ontario. On our down time, we always were discussing and figuring out new ways to treat specific ailments. Beret is an expert with knowing how the body works and what types of stretches, movements or body work needs to be done to help fix a problem area. Her wheels are always turning, trying to figure out the best treatment plan to get to the root of the problem area. Our loss is your gain NYC!"

E. Matheson, L.M.T.,

"Beret is a warm hearted therapist. She makes the effort to find the source of your pain and rehabilitate your imbalances."

J.T., Queens, NY

"I’m not a big review writer, but I thought Berets work on my neck/shoulder injury was exceptional. Firstly, growing up with a father as a traditional Chinese healer and massage therapist-I got a lot of great healing massages. Unfortunately, my father is much older and I feel guilty asking him for another massage!(and he moved back to China)I went to a few massage therapists and they really sucked. I was tickled,poked, and brush with their hands. I thought I could never get as good as a massage/healing unless it was from my father. Last month I injured my neck/shoulder in some athletic ventures and was totally out of the game. I had all these big goals for the summer to be doing calisthenic work that included a lot of pull-ups- NOT with this injury! I was heartbroken and lost-my dad was in China and although ice and heat helped, I didn’t know what else I could do to make it heal faster. Thankfully Beret was available to help me. She is just as nerdy as I am about anatomy and explained to me what might have happened to my neck/shoulder. I love how she spent time with me painting the picture of the injury and what was going on with my neck. I decided to get a massage with her, thinking I might be disappointed- and oh gosh was I wrong! Beret’s massage was, as creepy as it may sound, as soothing as if my father was doing it. Her ability to connect the muscles, have constant flow, even pressure- is something you think all masseurs have right? Well, Berete’s massage did the trick! My neck was feeling soooooo amazing- she even gave me tips on how to stretch and lightly exercise it. I booked another massage with her the following week to speed up the healing process.In 2 session and about 3.5 weeks of healing, I was ready to start doing pull-ups again! Now I am back on track with my summer athletic goals and it’s all thanks to that extra help from Beret’s knowledge and skills.I love her work and her passion for her work- she continuously seeks more and more knowledge to further her skill and you betcha I’m going to get more massages! Oh yes- by the way, I’d like to mention- since I never really paid for all the massages in my life, Im kinda spoiled and don’t like to pay for massages- but I definitely find so much value in her work and seek more of it!"

Lucy C., Brooklyn, NY

"Beret is the best massage therapist I know, she has an amazingly in depth knowledge of the human body which she uses to literally heal people.I can’t wait for my next session with Beret at the new beautiful location."

Zalman L., New York City, NY

"Simply amazing! I came to see Beret to help me get a handle of a nagging injury that just recently flared up. I told her my symptoms and she went to work identifying and healing my muscle spasms. I left feeling like a human being again along with knowledge around what i can do to maintain the good work she did. She is incredibly knowledgeable, she helps you to understand what she’s doing and why. For a curious person like me, this was great to better understand how my body works. Can’t wait for my next session."

Melita L., Milburn, NJ

"I have known Beret for approximately 5 years during which time she has been my massage therapist for several long-term and more recent injuries.I am a 44 year old professional male has seen approximately 10 RMTs over the last 20-odd years for a variety of issues; general sports therapy, lower back problems due to damaged L3-L4-L5 disks, a broken foot and strained PCL and ACL. Beret was one of two RMTs with which I had excellent results.I don’t much like having injuries treated and she was always focused on my specific issues and progress. I found her engaging, well informed and professional. I have recommended her to colleagues in the past and have not found a comparable replacement since she left Toronto last year to return to NYC."

Tim D., Toronto, ON

"I was very pleasantly surprised by this brand new facility. It is elegant and peaceful, a rare oasis floating above the hustle and bustle, and only one step away from Grand Central. How convenient is that?I was lucky enough to receive a massage from Beret, who happens to be the owner of the place. As a former dancer and massage therapist myself, my back can get achy and needs regular attention. Beret works on the deeper side, but knows how to adapt to individual needs. Upon my questioning, she told me what she found and which approach she chose to address it and why. She is very knowledgeable, open to discussion and funny!Let’s be honest, as a massage therapist, I am picky when it comes to receiving any type of bodywork. Beret and her sophisticated medical spa doesn’t get just a thumbs from me up but both my hands up! I will be back!"

Delia A., Astoria, NY

"Beret helped me immensely after a nasty fall. She has a laser focus for finding the relief button. She has magic in her fingers!! I swear. Her medical knowledge and calming bedside manner make for an ‘spa like’ therapeutic massage. If you are aching even a little bit just do yourself a favor and call her!"

Caitlin R., New York City, NY

"As a healthcare provider, I recognize and appreciate professional, courteous service from another practitioner. I found Beret Kirkeby to be both warm and knowledgeable in her delivery of care for my work-related musculoskeletal strains and discomfort. She always maintained a soothing, relaxed atmosphere and “checked in” periodically to ensure pressure was effective yet not uncomfortable. Beret listened carefully during sessions and was always skilled in her response. Without hesitation I would recommend her as a massage therapist."

Ron McFarlan, RN, BScN, Toronto, Canada

"I have been looking for a massage therapist since moving to New York two years ago. I’ve gone to several different people throughout the Brooklyn and Manhattan. I found that most spa type places were overpriced for a standard massage or that it was uncomfortable going to a random persons house for massage. Beret has been working on me for about 8 months now and has helped treat a really bad problem with my IT Band (which she also gave me stretches to help remedy) as well as relieve neck, shoulder and back pain. Along with being super knowledgeable she’s been nothing but professional and friendly. I don’t have anything but good things to say about Beret. I’ve referred her to co-workers and friends alike. Definitely schedule an appointment if you’d like to get a relaxing treatment or if you’re experiencing aches and pains."

Ryan G., Brooklyn, NY

"Came here for sports massage as a a last resort for an injury to my achilles tendon (severe achilles tendonitis) and I'm glad I did.  A few massage treatments here helped fix what months of PT could not.  I went from limping when I walked to running again within 3 weeks.  I now get regular massages here for maintenance and general well being.  On top of the work being top notch, the space is beautiful and relaxing.  The massage therapists at Body Mechanics are of the highest calibre and I could not recommend them enough."

Chris L., New York City, NY

"I can't say enough great things about Beret and her team at Body Mechanics. As a former dancer I feel Body Mechanics massage is the place to go for a superior massage. Not only do I have the regular aches and pains from former injuries, I like many others now sit at a computer for 8 hours a day which only adds to the stress in my upper body. I spent years going to a chiropractor regarding neck pain. After 3 massage sessions with Beret, it vanished. Truly.  I've seen other members of her staff for shoulder and hip pains- they are all so incredibly trained knowledgeable about every area of the body - it just works. They all spend time talking to you about what your issues are before the massage and no one rushes you out of the calm and beautifully decorated massage room the moment your time is up. The office and massage rooms are an atmosphere of serenity. Whether you have a body part that is bothering you or just want to treat yourself to an amazing massage that takes you out of the world, you should definitely go to Body Mechanics. I always take cards to give to my friends. They are amazing."

"No matter which therapist I see, I know that I will get a professional massage geared towards my orthopedic aches.  "

"Since finding Beret, I cannot imagine going to anyone else. She is not only extremely well-versed in all forms of massage and integrates them into her own technique (which, simply put, is whatever will work best for you during your session), but is more knowledgable about every single body part, tendon and muscle in my body than my own doctor! I have not had a pain that I've brought to her that she couldn't completely relieve. I even once had terrible chronic jaw pain that I'd been living with for two years. I didn't think of telling Beret of it sooner because I didn't think of massage for jaw pain. Incredibly, she took away the pain in one session. It was remarkable. I've also been to Beret with intense neck pain, back pain and bursitis (in the knee). She knew what to do in each case and in just one or a few sessions (depending on how bad the problem), relieved my pain completely. Beret is simply the very best."

Stacy B., New York City, NY

"Beret is the best massage therapist I've ever seen.  She is so knowledgeable in orthopedic massage and has been an instrumental part in my recovery from major knee surgery (osteotomy).  She took a lot of time to understand my past history and exactly where I've struggled in my rehab.  From there, her expertise showed immediately as she found all the areas where scar tissue had built up and through a mix of massage and stretching, she helped to relieve pain and speed my recovery.  I have been to dozens of therapists over the past 20 years and none were nearly as knowledgeable and thorough.  She really cares and remembers all the specifics of when my surgeries took place and where I should be in my recovery.  I've been to her many times and plan to continue!!"

Scott. S., New York City, NY

"Best massage service I have experienced and very competitive price!"

Ken B., New York City, NY

"I am a professional classical singer. I have suffered from TMJ for many years. Body Mechanics offers extremely helpful TMJ massage. My symptoms have greatly decreased. I am thrilled with the results and my singing has greatly improved."

Archie W., New York City, NY

"I’ve had terrible TMJ for about 20 years. I see them for their TMJ Massage. I tried everything but nothing worked until I found Body Mechanics.  My TMJ is now under control to the point that I hardly notice it---an occasional twinge if I’m stressed.  Truly a miracle after 20 years of constant pain. I also found that the therapists at Body Mechanics were able to fix an issue I had with a leg that locked up. I’ve tried three of their therapists and have found that, even though their techniques are different, they are all extremely effective. These people really know what they are doing. I don’t know what I could do without my bi-weekly massage. For anyone who has injuries or chronic pain, I couldn’t recommend them enough."

C.L., Manhattan, NY

"Beret has done an amazing job with this place. The space is comfortable, classy, and convenient. I have some back issues that I have been dealing with and after speaking with a few massage therapists and acupuncturists, Beret was the only one who could give me some real information to work with. She showed me what was happening in my hips and lower back, worked extensively on that area, and then gave me some exercises to do at home (along with information about what exercises to avoid - also very important). I trust Beret and I also trust that she has hired the best massage therapists to work beside her. She is very knowledgeable and professional. I would recommend Body Mechanics Massage to anybody looking for some answers or even just for a relaxing massage. Plus, you get some little goodies once your massage is over! I will definitely be back!"

S. F., Brooklyn, NY

"These guys are like my new church!! I spent a couple years in constant back pain from a horse racing injury, I search for a solution with a chiro, acupuncture, stretches Etc etc. It wasn't until I went in to Body Mechanics Massage for the first time that I finally felt both understood by the highly skilled staff, in particular Sarah A for her massage., and RELIEF! It was a GAME CHANGER! I have since sent other friends in, and all of them feel the same way I do. If you're need results, go to the people who know how to get them! Love you guys!![related_posts]"

Erik C., Brooklyn, NY

"What a relief to have found Beret.  I have been getting regular massages for 25 years now.  I suffer from chronic lower back pain as well as severe TMJ.  When I moved into the city from New Jersey five years ago, my greatest concern was being able to find someone who could address these issues as well as the therapist I had been seeing.  Happily a friend referred me to Beret--and amazingly, she is the best I have ever worked with!  Whereas I always felt good when I got off the table in the past, with Beret, the effects are much longer lasting.  As I am a professional speaker, my TMJ can be a particular problem.  It can affect not only my ability to speak but also my ability to concentrate--my back teeth won't meet and it makes my entire head feel loopy.  I am thrilled to say that since I've been going to Beret, I have had not one single such episode.    I have also noticed better results with my back than in the past, including the work several chiropractors had done.  My problems are primarily muscular, and Beret identified the root cause and applied treatment that has made a real difference! Sometimes I forget that Beret is not a doctor!  Then again, the level of relaxation I feel when we are done with a treatment, not to mention the beautiful facility she provides, serve to remind me that she is simply the best therapist I have been fortunate enough to know."

Sherry L., Manhattan, NY

"I have had nothing but positive experiences since I began going to Body Mechanics Massage at the beginning of 2014. Beret has done an incredible job growing the business, and I am never hesitant to see a new therapist in the event I need to schedule a last minute appointment. The entire staff is well-trained and extremely knowledgeable!"

Tim F., New York City, NY

"I first came here after a running injury (IT Band) but stayed and kept coming back because it not only helped my running injury, but I felt more limber after each massage. Great work and great service. I always look forward to coming. [related_posts]"

Lily Z., New York City, NY

"Beret is AMAZING. And if you have TMJ, it is transformative- major pain relief- to have a massage by Beret is a wonderful experience. [related_posts]"

Jen T., Manhattan, NY

"I have severe TMJ pain and the TMJ massage here is the only thing that helps. Each therapist I have had is super knowledgeable and skilled. Highly recommended."

Brittnay. L., New York City, NY

"I've had several prenatal massages here and all of the therapists have been wonderful. They listen to my problem areas and really focus on those specific areas during the massage. I feel so relaxed and stretched out after. The best massage I have had in NYC!"

Yvonne, Manhattan, NY

"I have been coming to see Sarah for massage for months to work on a rotator cuff injury. I have have tried everything short of surgery for pain relief. The massage techniques she uses is the only thing I have found that has managed the pain and given me more mobility. Everyone is incredibly  nice and helpful and the space is beautiful."

Mariah F., New York City, NY

"Each time I come by, I feel I am getting the best Orthopedic Massage done here. It really is the best ever."

Suniana K., New York City, NY

"Beret of Body Mechanics Massage is hands down the best and most knowledgeable massage professional I have ever worked with. There really is no comparison."

Allison P., New York City, NY

"The body mechanics space encourages relaxation but also is interesting as each massage room is different and charming. A massage with Beret leaves me feeling as good as a session with my physical therapist and it's certainly a lot more enjoyable!"

Lisa L., New York City, NY

"I love Body Mechanics. My therapist Sarah is amazing and really tailors the experience of the massage to what I need. You really get the sense that your problems and specific pains are being addressed rather than just being generally rubbed around. Also the office is very thoughtfully designed and relaxing. Highly recommended."

Amy Chang, New York City, NY

"Ivan really knows what he is doing. He is able to work out all of my knots and tight muscles in every session. I feel very relaxed afterwards!"

Michael C., New York City, NY

"I had a pain in my neck and shoulder for a while and came to body mechanics to seek relief, Sylvia was amazing and in finding the problem and working it out! I felt great afterwards, so now I stop in 2x a month. Its worth it, don't wait till your in pain. Come get a massage."

Shawn P., New York City, NY

"I have searched near and far and had massages in many states and never found a place that no matter who was providing the massage, it would be reliably fantastic. It is disheartening to spend good money on a Sub-par massage, particularly as many view it as a luxury. For me it is necessary to get a good reliable  orthopedic massage and this is the place.On top of it, everyone is friendly, patient, knowledgeable, and go above and beyond. Once they even put my Tupperware in the fridge and they have chocolate in the lobby ( the good kind!) Also worth noting, the decor and ambiance are a ten, beautiful, relaxing and very clean. a+ all around."

Adrianna, New York City, NY

"I’ve had chronic pain in my rotator cuff for years now and Beret has been working on it to help alleviate the pain which has been very successful. I’m excited to see she has opened up anew location and will continue to use her as my massage therapist because she really understands the needs I have with my shoulder issue."

Craig H., Toronto, ON

"I had been feeling extreme pain near my left bicep for a couple of months. I finally decided I’d had enough and saw Beret. Turns out I had torn by left tricep and it had healed incorrectly. Amazingly enough, she was able to do the impossible- not only did it stop hurting that day but the pain never came back. Magic touch.Since then, I have seen her quite a bit…Once for a minor whip lash injury (body surfing on my wedding day, not a smart move) and just recently, for tennis elbow."

, New York City, NY

"My husband and I have both been in the care of Beret recently. I for prenatal massage and my husband for a bulged disk. Beret does the best work we’ve had. She takes a holistic approach to her practice bringing in her training in anatomy, yoga, breath, physical therapy, diet, etc. There aren’t many professionals in the area that are versed in all areas and can provide the BEST care. We recommend her practice highly."

Caroline A.,

Matrix Massage & Spa logo - Massage therapy in Salt Lake City Utah

Mission Statement for Matrix Spa & Massage

To release stress in people life’s creating a positive change for men and women owners and executives of their own business. The expertise of our caring, confident and competent therapists will enhance your experience of the healing art of our intuitive massage.

Mission Statement - Affordable, cheap, inexpensive massage services - matrix-massage

The brand name of the company as Matrix massage was established officially in 2001.

The project was developed under tough times in 2000. The dream was full of desire, passion and commitment it was time to give back to the community that supported her since 1993.

Matrix Massage became a place where massage was taken to the next level to help people to forget about chronic pain and long standing discomfort. New massage therapist will have the opportunity of being mentored by the owner. She empowers her massage therapists to be better, and teaches them how to achieve their highest potential.  The humble beginning was so successful that with in 2 years a major expansion occurred.

By 2003 the headquarters of Matrix Massage relocated in the heart of Salt Lake City by Trolley Square and it became one of the best and finest massage studios in town. The standard of excellence was always reinforced and then a new challenge emerged. It was time to rebirth; it was time to keep the dream alive. She went back to school and got educated in the business management field.


Under our 2008 strategic plan we have  re-structured our company, from the very bottom to the top, changes were made , policies were modified. Our mission statement has been redefined, we embrace our past and focus on the future where our company is headed. Our rich history has preserved the high values that differentiate us from the rest.

The new Matrix Spa & Massage expanded into a more integrated spa center adding new services apart from Massage: facials, our steam bath, infrared sauna, hot stone, and cupping.

It is important to mention that all products will be of high quality and organic as well as our estheticians are insured and licensed.

Every person: receptionists, massage therapists and estheticians working at Matrix Spa & Massage are trained and supervised by the owner to guarantee customer satisfaction and loyalty. We have deployed an internal satisfaction process that allows us to consistently track and monitor if we are delivering excellence and quality service.

Our customers are our business and your satisfaction is GUARANTEED!

Experience is the core of our treatments. When giving a massage it is our academic knowledge and the years of experience that allow us to connect with your needs customizing each and every one of our massages. Through our hands we connect and experience your change, healing, peace and satisfaction.

At the same time in your own being you are experiencing a series of changes that create balance in your life. Both experiences, yours and ours, close the circle of balance of our work.

Our slogan invites you to: “Experience the Healing Art of Intuitive Massage”

The hands in our logo represent the Human Touch, Experience, the means by which we are able to deliver the Healing Art and the Strength.


We believe not everybody has the Gift of Healing, as we called it in our slogan “intuitive massage”. We pride ourselves in having an intensive recruiting program which focuses not only on the academic studies but also on the Gift of Healing.

Once we find a massage therapist with the Gift, we then instruct and teach on how to best be prepared to perform at the top of his or her abilities.

It is through this Gift that our hands are able to locate the conflicted areas in your body and bring the healing needed.  



We believe that there is a connection that needs to take place for us to be able to perform to the best of our abilities: The

Human Touch. We believe that there is no routine that will always be effective for the same person. Through the understanding of your pains, stresses and discomfort we believe we can deliver balance with our treatments.

The hands in our logo represent the Human Touch, Experience, the means by which we are able to deliver the Healing Art and the Strength.  


From our original icons we have kept the Dragon and modernized it. A powerful Dragon in a red outline that keeps the warmth in the color and the Strength in the heart.


The feelings of relaxation, cleanliness and peace come together in our logo through the white on the background, the relaxed handwriting of the word “Matrix” and the detailed brushes that created the outline of the hands.

We have also adopted the Swan because of its Chinese meaning as a solar bird

The “White Swan”, considered a solar creature by learned scholars of ancient China, is truly symbolic of Matrix’s nurturing attributes. Goodness and peace coupled with renewal and strength makes Matrix Spa & Massage a sanctuary of healing

Matrix Spa & Massage Customer Reviews

Aaron Sutton

Mission Statements

Spa Mission Statements

After you’ve decided the niche for your spa, you need to write a good mission statement to capture the specialities your spa brings to your customers. A well written mission statement will signal to your employees, customers, and suppliers the goals most important to you as a spa owner.

4000 Pheasant Ridge Drive Blaine, MN 55449

Slogan / Motto

The Art and Science of Pure Flower and Plant Essences


Founded in 1978 and a subsidiary of the Estee Lauder Companies Inc., Aveda specializes in organic skin and hair care products. It is active globally through partner locations.

Mission Statement

our mission at aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. at aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

The Blue Giraffe Day Spa Salon

51 Water Street – Ashland, OR 97520

Paradise is within. Let us take you there

The Blue Giraffe is a full-service spa and salon located in Ashland Oregon. It also offers chiropractic services.

Our goal is to provide a world-class spa experience, for both our guests and employees; a place where beauty, comfort, knowledge, and personalized attention, combine to create a totally memorable and rejuvenating experience. Our goal entails building enduring and rewarding relationships with our clients and community, through knowledge, wellness and superior service.

106 N. Second Street West Dundee, IL 60118

Prmoting a Healthy Mind and Body

Spa Bleu offers spa and salon services in two locations in the state of Illinois. It is an Aveda partner.

Our Mission at Spa Ble is to create a peaceful atmosphere by focusing on health and wellness through the use of environmentally friendly products and services. We believe in the interconnectedness of body, spirit, and earth. We strive to help nurture that connection. Spa Ble is for those of us who wish for peace in the world and opt to start within.

Dahra Beauty & Spa

Silom Road 154 / 8-9, Suriyawong Bangrak, Bangkok Thailand

Opened in 2002, Dahra Beauty & Spa offers spa services in Bangkok, Thailand.

Dahra Beauty & Spa believes that the elimination of stress and tension is critical for the improvement and maintenance of overall well being. Dahra Beauty & Spa works to improve quality of life through physical and mental rejuvenation. Self esteem and a balance of health and wellness are achieved in the Oasis of calm at Dahra Beauty & Spa. Treatments, designed to satisfy the whole body, are provided by highly trained staff in the field of massage therapy, esthetics and skincare as well as a full range of body therapies. Our on-going goal is to exceed the expectations of our individual, group and corporate clientele with hands-on professional service.

Classic Beauty Studio and Spa Inc.

280 Victoria St N, Kitchener, ON N2H 5E2

For your beauty and health

Classic Beauty Studio and Spa Inc. offers salon and spa services, including acupuncture. It is located in Kitchener, Ontario, Canada.

Born from the deepest wish of offering the best beauty services to our clients, Classic Beauty Studio & Spa Inc. is an endeavor which emphasizes the needs for tranquility, peace of mind and healthy body which our clients are looking for. We want to offer an affordable oasis of serenity, located in the heart of the city, where you can spend time away from mundane activities.

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massage business plan mission statement


Mission statement.

I believe that every aspect of a person: body, mind and spirit can benefit from receiving massage therapy. My mission as a Licensed Massage Therapist is to treat every individual according to their specific needs. Each session is customized to meet those needs by integrating various modalities of massage such as Swedish massage, Myofascial release and Neuromuscular therapy into each session. I am committed to my personal growth and continuing education as a massage therapist and to working together with my clients to promote their education and participation in this powerful self-healing process.

I decided to start this week’s blog with my mission statement. We see alot of these in several businesses but, do we read them? I think it’s important to and ask questions if necessary. It says alot about the service or product you are about to spend your hard-earned money on. I am a very detailed orientated person in all aspects of my life. I like to learn and fulfill goals. In the past, I used to take a great deal of things at face value when spending money but what do they say “older and wiser.” I definitely see things differently especially when it comes to my health. I wish you health and wellness always!

Clysta K. Clark LMBT #9593  


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  1. How to Make a Financial Plan for Your Business

    Preparing a financial plan for your business is important if you plan to pursue business finance options such as loans, according to Inc. Business finance companies look at the short-term viability as well as the long-term potential of a bu...

  2. Making a Risk Management Plan for Your Business

    It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management.

  3. Writing a Business Plan

    While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand.

  4. How to Create Massage Therapy Mission Statement in 2023

    A massage therapy mission statement is a short, action-based overview of your business goals and objectives, main values, and how they will

  5. Writing A Massage Therapy Mission Statement (With Examples)

    A mission statement is a brief description of why a business exists and what makes it different. A massage therapy mission statement clearly

  6. Mission Statement

    “Our mission is to promote relaxation, stress relief, and a pain free lifestyle though therapeutic massage and bodywork while supporting you in healing

  7. Our Mission

    I will project a professional image with respect to my behavior and personal appearance in keeping with the highest standards of the massage profession. I will

  8. Mission, Vision and Values

    Our mission is to provide unparalleled, evidence-based massage therapy to restore, preserve and promote optimal health and maximize the quality of life for

  9. Philosophy, Mission Statement, and Values

    To provide client focused massage therapy by continuously listening to my clients and tailoring every treatment with your needs in mind to ensure the best

  10. Mission & Vision Statement

    To provide therapy to all people in order to relieve stress and tension, to improve range of motion and circulation, to enhance a state of well-being and offer

  11. Body Mechanics Massage Therapy Mission Statement

    We will foster an environment of learning for both clients and for employees. We will deliver one-of-a-kind personal care in the beauty of a spa environment but

  12. Mission Statement for Matrix Spa & Massage

    To release stress in people life's creating a positive change for men and women owners and executives of their own business. The expertise of our caring

  13. Spa Mission Statements

    Our goal is to provide a world-class spa experience, for both our guests and employees; a place where beauty, comfort, knowledge, and personalized attention

  14. Mission Statement

    I believe that every aspect of a person: body, mind and spirit can benefit from receiving massage therapy. My mission as a Licensed Massage