How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted August 17, 2023

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Financing Your MBA

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What is the MBA Essay?

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps  the most important part of the business school application. (It's also getting more and more important by the day, with some business schools moving away from traditional, quantitative measuring sticks, like the GMAT and the GRE.) Every other part of the application — your GPA, your test scores, your letters of recommendation — are quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the essay like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to the admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Free MBA Essay Guide

Enter your email in the form below to receive our FREE MBA Essay Guide. This guide breaks down a system to help you brainstorm ideas, create structured outlines, write powerful essays, and polish them into a finished product.

How Long Will My MBA Essay Take?

First thing's first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself  at least three months to write your MBA essays. That should allow you ample time to draft, write, and edit. For more information on timing your entire b-school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of these essays is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you do to that.

Which begs the question — how  do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing your essays — it's a great deal harder to write when you have no guidance or guardrails. With the MBA essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

  • Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
  • Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
  • Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
  • Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going. Pro tip: If it’s making you cry, it will make them cry. Another good rule of thumb is to put something real and true on the table. Admissions officers have to read literally thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest. If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but err on the side of being open and authentic. The very worst thing you can do is be overly cautious, and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays, then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork, that business schools are looking for. Here are a few examples of personal statement essays:

  • As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
  • What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

The next category of essays is the "Why an MBA" / "Why This School" set.

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays:

  • How is a Columbia MBA going to help you? (Columbia)
  • What do you hope to gain professionally from the Wharton MBA? (Wharton)
  • Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will either be behavioral, asking you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders). Here are a few examples of behavioral/other essays:

  • Describe the biggest commitment you have ever made. (Yale SOM)
  • Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
  • Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams , an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program .Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

Read more at A Guide to the Booth Essays .

6. Kellogg Northwestern

Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Read How to Nail Your Kellogg MBA Application Essays

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

How to Start Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward.

Why do  you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out if it can intimidating and anxiety-producing. The trick is to simply put  anything  down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you with that process, here are a few more tips and tricks:

  • Take Breaks

When you hit the wall — you will hit the wall — stop. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

  • Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

  • Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essays coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way. Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions. It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)
I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon neutral energy production. After getting an MBA I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth. My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up, and covers topics such as building an initial accounting infrastructure. I understand that execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency. Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader I hope to foster an environment which promotes happiness, and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.
To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Here are several other articles that you may find helpful as you put together your MBA application:

  • The Most Frequently Asked Questions on MBA Applications
  • How to Answer the "Why an MBA?" Essay Question
  • My Top Piece of Advice for MBA Applicants
  • How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
  • 4 Expert Tips on Paying for Business School

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Rafal Reyzer

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20 Great MBA Application Essay Samples (With Links)

Author: Rafal Reyzer

Want to ace your MBA application? A stellar essay can be your golden ticket.

With elite business schools like Harvard and Stanford boasting acceptance rates as low as 10% and 6% respectively, every aspect of your application counts. While GPA and GMAT scores matter, your essay can be a game-changer. Recognizing its weight, we’ve gathered top-notch MBA essay samples, endorsed by admission committees from premier institutions. Dive in and let’s craft that standout application!

What is an MBA Application Essay?

An MBA application essay is a detailed write-up about your personal and professional goals and aspirations. It also explains how the MBA program will help you attain your objectives for the future. Your essay is your one shot to convince the admission committee to consider you for the initial interview.

professor reading an essay of MBA applicant

What Admission Committee Look for in an MBA Essay?

  • Academic ability
  • Impressive work experience
  • Career Course
  • Authenticity of goals
  • Competencies, leadership , dedication, challenges, and growth
  • The right reason for pursuing an MBA
  • Your compatibility with the culture in which the program is being offered

If you want to learn more, here is the complete guide on how admission committees process MBA applications.

20 Great MBA Applications Essays Samples

Now you have known that what makes a great MBA admission essay, the next step is to write one for yourself. Before writing, check out this list of expert-vetted MBA application essays that secured admissions to top-rated business schools in the world. Admission consultants have shared these samples and they can be helpful if you read and analyze them carefully. If you’re completely unsure about how to get started, there are also custom essay writing services that can help you structure your essay with the help of professional editors.

Sample 1: Leadership-focused MBA application essay

This sample is particularly focused on leadership traits. If your essay is about explaining your leadership quality experience, this sample is right up your alley. The best thing about the essay is that it is written in a simple, engaging, and humorous style. It defines a great experience in a very conversational style.

demonstrating leadership quality

Sample 2: Self-focused MBA application essay 

If you are asked to write about your strengths, weaknesses, aims, and goals in your application essay, this sample will help you. The applicant who wrote this got accepted to the INSEAD business school. It doesn’t merely describe her strengths and weaknesses, but it presents a complete picture of herself as a person. It highlighted the events and incidents that shaped her personality.

Sample 3: Life-hardships-focused MBA application essay

If you want to explain your life’s hardships and the events that turned you into an ambitious person, this sample is for you. In this application essay, the candidate has defined three phases of his life and how he survived through each adversity. He beautifully explained why the MBA program is important to his future.

Sample 4: Continuous growth and learning-focused MBA application essay

This essay was submitted to Harvard Business School. The best thing about this piece is that the writer has explained her learning and professional development journey in a very sequential and engaging manner, which is truly admirable. A useful thing to remember about the MBA essays included in this list is that you can merge them into a single printable and perfectly formatted file with Sodapdf or another PDF editor. Having all of them stored in a single PDF is going to be quite helpful when it’s time to write your piece. But guess what? There are more examples to explore below, so let’s keep going…

Sample 5: Best MBA application essay for low scorers

Have a low GPA? What would you write about academics in an MBA essay to convince the admission committee? Do not overthink! MBA essay is not all about high achievements and sterling background. It is also an opportunity to atone for your past mistakes. This MBA essay was written by a student who obtained very low academic grades, yet got admitted to her desired business school. Her turning point? A powerful application essay.

guitarist with a dream

Sample 6: A guitarist’s application essay for the MBA program

Suppose you are ambitious in a skill or profession that has nothing to do with the MBA program, yet you need the degree for certain reasons. How would you showcase that irrelevant skill in your MBA application essay? This sample essay will show how you how. A guitarist who got selected for the MBA program wrote this one. The applicant has intelligently defined his passion for guitar as a way of developing discipline, determination, leadership, and success. He explained how his passion affected his academics and how the guitar helped him cope with the challenges.

Sample 7: An engineer’s essay for MBA application

If you come from a technical or engineering background and have the ambition to pursue an MBA degree to boost your engineering career, this sample essay will help pave the way for you. This essay was submitted by a mechanical engineer to Harvard Business School. The writer explained how his engineering experience motivated him to pursue an MBA and how the program is important to his long-term goals.

harvard university

Sample 8: Harvard Business School MBA essay

This essay was written by a candidate who got accepted to Harvard Business School. Check it out to know what the prestigious academic institution looks for in your essay.

Sample 9: Wharton Business School MBA essay

This essay has been honored as one of the best MBA essays ever received by the Wharton Business School in Pennsylvania. Check out the structure, organization, and flow, and adapt the same to your essay.

Sample 10: Columbia Business School MBA essay

The Columbia Business School’s admission committee shared this MBA essay. They explained why the applicant who wrote this was instantly accepted to the program and why they appreciated its content.

Sample 11: Stanford Graduate School of Business MBA essay

This essay was written by a candidate who got accepted to Stanford Business School for an MBA. If you are aiming to get your MBA at Stanford, this sample will give you a deep understanding of what convinces the esteemed school’s admission committee to accept applicants into their fold.

Sample 12: University of California Business School MBA essay

This sample was taken from a pool of successful MBA application essays submitted to the University of California business school. Read it carefully and analyze its structure, words, and substance before you compose your own fantastic MBA essay.

aerial photo of oxford university

Sample 13: University of OXFORD business school MBA essay

If Oxford Business School is your target destiny for earning your MBA, then check out this outstanding application essay. The person who wrote it managed to grab the admission committee member’s attention.

Sample 14: London Business School MBA essay

This essay was written by a candidate who got accepted to the London Business School. The school’s admission consultant shared this sample as a reference to other MBA aspirants. This piece will specifically help you understand the tone, writing style, formatting, and overall flow of the MBA application essay that meets the school’s standards.

Sample 15: A goal-oriented MBA application essay

Sometimes the MBA admission portal may demand an essay specifically focused on your future goals. In such a case, you must be very sure about yourself and must convey your goals and future directions based on your experiences and planning. Check out this sample to get an idea of how a successful candidate writes about personal goals.

Sample 16: Executive MBA essay

This successful MBA application essay was submitted to the MIT Sloan Executive MBA Program. EMBA essay requires you to show strong potential, impact, leadership, and the ultimate need for the program. Read this essay if EMBA is on your horizon.

making a video essay

Sample 17: MBA video essay

Many business schools are turning to video-based essays for MBA applications. A video-based essay is a better option to express yourself directly to the admission committee. A successful candidate for the Kellogg School of Management submitted this sample. Listen to the video and appreciate how beautifully the applicant has explained his journey from beginning to end. Want to learn more about video MBA essays? Here is a complete guide.

Sample 18: Short-answer-based MBA application essay

Some business schools require candidates to respond to short questions to get insights into their personalities and suitability for the MBA program. More or less, most of the questions revolve around the same theme. The key to success is to grasp the intention of the admission committee behind the questions and to stick to your identity . These successful answers submitted to the Tepper School of Business will help you in formulating your answers.

Sample 19: MIT Sloan School of Management

This essay was submitted by a successful candidate for the MIT Sloan School of Management MBA program. See how this applicant smartly answered the essay questions.

Sample 20:  Michigan Ross School of Business MBA program

The Michigan Ross Business School asks a diverse range of questions from candidates to analyze their competencies from multiple perspectives. If Michigan Ross is where you intend to get your MBA, this essay submitted by a candidate who got admitted to the school’s MBA program will help keep you on track.

What Should be Included in the MBA Application Essay?

  • Your background: What shaped you into what you are now? Including ethnicity, obstacles, and struggles.
  • Self-reflection: Your values, characteristics, strengths, and weaknesses.
  • Your goals : How do you envision your future?
  • Aspirations: Why MBA is important to you and how this program will help you in shaping your future?
  • Justification: If you have low academic grades, explain the reasons you did not do well and what you learned from it.
  • Experience and achievements: What have you achieved so far?

These are the significant components of an MBA essay. Just adjust the sequence, play with words, and come up with a persuasive yet realistic picture of yourself.

mba applicant thinking what to write in her essay

What Makes a Great MBA Application Essay?

  • Be school-specific. Explain why you are passionate about the MBA program of the school to which you’re applying.
  • Avoid edition. Write simply and engagingly. Let the reader read a meaningful story about you.
  • Make it 100% typo-free. Grammatical errors and typos will ruin your essay. Apply standard essay format and structure guidelines , scan your piece several times for errors, get it reviewed by an expert, and present a very professional piece to the admission committee.
  • Be original. Do not copy-paste from any source. Strictly follow plagiarism guidelines.
  • Write an overwhelming introduction to urge the reader to keep reading and conclude your essay with a strong declaration.
  • Be authentic. Write what you are, not what the committee wants to read.
  • Be concise, as many schools impose a limit on the essay word count .

Do you want more tips? Here is a complete guide to writing a compelling MBA application essay.

The application essay is a core part of the admission process in the increasingly competitive MBA program. If you do not want to miss the chance of getting selected, you need to know what will make your essay stand out . The expert-vetted list of MBA application essay samples we cited here worked for the top business schools. Learn them by heart, and who knows, it may work for you too. Put your other activities aside, read and analyze the list carefully, and start writing your MBA essay to land in your dream business school.

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50 MBA Essays That Got Applicants Admitted To Harvard & Stanford

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What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

I sat alone one Saturday night in a boardroom in Eastern Oregon, miles from home, my laptop lighting the room. I was painstakingly reviewing a complex spreadsheet of household energy consumption data, cell by cell. ‘Why am I doing this to myself? For remote transmission lines?’…I felt dejected. I’d felt that way before, during my summer at JP Morgan, standing alone in the printing room at 3 a.m., binding decks for a paper mill merger that wouldn’t affect my life in the least.

That’s how an analyst at an MBB firm started his MBA application essay to Stanford Graduate School of Business. His point: In a well-crafted essay, he confronts the challenge of finding meaning in his work and a place where he can make a meaningful difference. That is what really matters most to him, and his answer to Stanford’s iconic MBA application essay helped get him defy the formidable odds of acceptance and gain an admit to the school.

Getting into the prestigious MBA programs at either Stanford Graduate School of Business or Harvard Business School are among the most difficult journeys any young professional can make.

NEARLY 17,000 CANDIDATES APPLIED TO HARVARD & STANFORD LAST YEAR. 1,500 GOT IN

best mba essay

This collection of 50 successful HBS and GSB essays, with smart commentary, can be downloaded for $60

They are two of the most selective schools, routinely rejecting nine or more out of every ten applicants. Last year alone, 16,628 candidates applied to both schools; just 1,520 gained an acceptance, a mere 9.1% admit rate.

Business school admissions are holistic, meaning that while standardized test scores and undergraduate transcripts are a critical part of the admissions process, they aren’t the whole story. In fact, the stories that applicants tell the schools in the form of essays can be a critical component of a successful application.

So what kinds of stories are successful applicants to Harvard and Stanford telling their admission officers? For the first time ever, a newly published collection of 50 of these essays from current MBA students at these two schools has been published. In ten cases, applicants share the essays they wrote in applying to both schools so you can see whether they merely did a cut-and-paste job or approached the task anew. The 188-page book, What Matters? and What More?, gains its title from the two iconic essay prompts at Harvard and Stanford.

THOUGHTFUL CRITIQUES OF THE ESSAYS

Stanford can easily boast having the most difficult question posed to MBA applicants in any given year: In 650 words or less, candidates must tell the school what matters most to them and why. Harvard gives applicants ample room to hang themselves, providing no word limit at all, “What more would you like us to know as we consider your candidacy?”

One makes this unusual collection of essays powerful are the thoughtful critiques by the founders of two MBA admissions consulting firms, Jeremy Shinewald of mbaMission and Liza Weale of Gatehouse Admissions. They write overviews of each essay in the book and then tear apart portions by paragraphs to either underline a point or address a weakness. The book became available to download for $60 a pop.

As I note in a foreword to the collection, published in partnership with Poets&Quants, the essay portion of an application is where a person can give voice to who they are, what they have achieved so far, and what they imagine their future to be. Yet crafting a powerful and introspective essay can be incredibly daunting as you stare at a blank computer screen.

APPLICANTS OPEN UP WITH INTIMATE STORIES THAT SHOW VULNERABILITY

One successful applicant to Harvard Business School begins his essay by conveying a deeply personal story: The time his father was told that he had three months to live, with his only hope being a double lung transplant. had to undergo a lung transplant. His opening line: “Despite all we had been through in recent years, I wasn’t quite sure what to expect when I asked my mother one summer evening in Singapore, ‘What role did I play during those tough times?’”

For this candidate to Stanford Graduate School of Business, the essay provided a chance to creatively engage admission readers about what matters most to him–equality-by cleverly using zip codes as a hook.

60605, 60606, 60607.

These zip codes are just one digit apart, but the difference that digit makes in someone’s life is unfathomable. I realized this on my first day as a high school senior. Leafing through my out-of- date, stained, calculus textbook, I kept picturing the new books that my friend from a neighboring (more affluent) district had. As college acceptances came in, I saw educational inequality’s more lasting effects—my friends from affluent districts that better funded education were headed to prestigious universities, while most of my classmates were only accepted by the local junior college. I was unsettled that this divergence wasn’t the students’ doing, but rather institutionalized by the state’s education system. Since this experience, I realized that the fight for education equality will be won through equal opportunity. Overcoming inequality, to ensure that everyone has a fair shake at success, is what matters most to me.

HOW AN APPLICANT TO BOTH SCHOOLS ALTERED HIS ESSAYS

Yet another candidate, who applied to both Harvard and Stanford, writes about being at but not fully present at his friend’s wedding.

The morning after serving as my friend’s best man, I was waiting for my Uber to the airport and—as usual—scrolling through my phone,” he wrote. “I had taken seemingly hundreds of photos of the event, posting in real time to social media, but had not really looked through them. With growing unease, I noticed people and things that had not registered with me the night before and realized I had been so preoccupied with capturing the occasion on my phone that I had essentially missed the whole thing. I never learned the name of the woman beside me at the reception. I could not recall the wedding cake flavor. I never introduced myself to my friend’s grandfather from Edmonton. I was so mortified that before checking into my flight, I turned my phone off and stuffed it into my carry-on.

The Stanford version of his essay is more compact. In truth, it’s more succinctly written and more satisfying because it is to the point. By stripping away all but the most critical pieces of his narrative, the candidate focuses his essay entirely on his central point: the battle of man versus technology.

Even if you’re not applying to business school, the essays are entertaining and fun to read. Sure, precious few are New Yorker worthy. In fact, many are fairly straightforward tales, simply told. What the successful essays clearly show is that there is no cookie-cutter formula or paint-by-the-numbers approach. Some start bluntly and straightforwardly, without a compelling or even interesting opening. Some meander through different themes. Some betray real personality and passion. Others are frankly boring. If a pattern of any kind could be discerned, it is how genuine the essays read.

The greatest benefit of reading them? For obsessive applicants to two of the very best business schools, they’ll take a lot of pressure off of you because they are quite imperfect.

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Essays help us learn about who you are rather than solely what you have done.

Other parts of the application give insight into your academic and professional accomplishments; the essays reveal the person behind those achievements.

Essay Questions

We request that you write two personal essays.

In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams. There is no “right answer” to these questions - the best answer is the one that is truest for you.

Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Both essays combined may not exceed 1,050 words. We recommend up to 650 words for Essay A and up to 400 words for Essay B. We often read effective essays that are written in fewer words.

Editing Your Essays

Begin work on the essays early to give yourself time to reflect, write, and edit.

Feel free to ask friends or family members for feedback, especially about whether the tone and voice sound like you. Your family and friends know you better than anyone. If they think the essays do not capture who you are, what you believe, and what you aspire to do, then surely we will be unable to recognize what is distinctive about you.

Feedback vs. Coaching

There is a big difference between “feedback” and “coaching.” You cross that line when any part of the application (excluding the letters of recommendation ) ceases to be exclusively yours in either thought or word.

Appropriate feedback occurs when others review your completed application - perhaps once or twice - and apprise you of omissions, errors, or inaccuracies that you later correct or address. After editing is complete, your thoughts, voice, and style remain intact. Inappropriate coaching occurs when you allow others to craft any part of your application for you and, as a result, your application or self-presentation is not authentic.

It is improper and a violation of the terms of this application process to have someone else write your essays. Such behavior will result in denial of your application or revocation of your admission.

Additional Information

If there is any information that is critical for us to know and is not captured elsewhere, include it in the “Additional Information” section of the application. Pertinent examples include:

  • Extenuating circumstances affecting your candidacy, including academic, work, or test-taking experiences
  • Academic experience (e.g., independent research) not noted elsewhere

This section should not be used as an additional essay.

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Mba personal statement examples.

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MBA Personal Statement Sample Essays & Tips

Your academic record, GMAT scores, and GPA are important factors in the MBA application process. But, more than that, business schools ultimately care about who you are and whether you would be a good fit for their program. This is where your application essays come in. The goal here is to complete the picture that your scores and stats began sketching. Take your time when writing these essays. They will form the image the admissions committee will see before they meet you at your interview. Write, edit, and edit again. Be sure there are no spelling or grammatical errors in your essay. You want your portrait to be clean and clear. Once you are satisfied with your essay, ask a trusted friend, mentor, or admissions pro to read it. A fresh pair of eyes can often see things that you can’t.

7 tips for creating the best MBA essays

Here are some important things to remember when writing your MBA essays.

  • Show who you are in a background essay Use this opportunity to reveal your values and personality, the obstacles you’ve overcome, and the seminal experiences that have shaped you into the person you are today. No two people have the same history. Use stories and examples to make your background bright and stand out to demonstrate what makes you special. Discuss how your history has brought you to this point. What is there in your background that compels you to pursue an MBA at this time?
  • Show your direction in the goals essay Use this opportunity to show that you have clear direction and purpose based on experience and planning. Business school is not another opportunity to “find yourself.” Even if you have had one career path and will use your MBA to launch another career, this essay must describe the reasons behind your career-change, your new goals, and how the program will help you achieve them.
  • Use your optional essay to explain negatives in your stats If your GPA was lower than you would have liked early in your undergraduate education, use your essay to show how you learned from this experience. Everyone makes mistakes. How you deal with your mistakes shows a lot to the admissions committee – determination, discipline, success, resilience, and breadth of experience are qualities that will serve you well in your MBA studies and later in life. Be sure that you explain your negatives and don’t try to justify them. Show that you understand the mistake you made, learned from it and changed as a result of processing the experience. That response shows maturity. Justifying – instead of learning or changing – is a sign of immaturity. MBA programs want mature adults. Almost all of them have made mistakes.
  • Say what you mean, and mean what you say Admissions committees read thousands of essays during each admissions round. A concise, well thought-out essay will have them reading yours to the end.  You need examples and stories to support your statements and make your essay interesting and readable. Each of these needs to be to the point. These professionals are trained to spot an essay that is full of fluff and without substance.Avoid rambling and the use of keywords that you think the reader wants to see. A non-substantive essay will lead the reader to conclude that you, too, are without substance.
  • Find your passion This relates to tip #4 above. You want to grab the reader right away and create an essay that will keep their attention to the very end – and leave them wanting to meet you and get to know you even better. In other words, offer you a coveted interview! Find a theme, and weave it throughout your essay. If you can identify a passion that you had from an early age and follow it through the different stages of your life, you will have an interesting, readable essay. Connect your passion to your childhood and you professional and extracurricular experiences and accomplishments. Demonstrate how your passion will influence your future career and serve the community at the school you want to attend.
  • Focus on your professional experience and achievements Not everyone has a passion that they have carried with them throughout their life. However, since you are planning on attending an MBA program, you must have had professional and personal achievements. Highlight your professional skills and successes, as well as personal accomplishments. Show how these experiences and achievements have brought you to this point, and how they have influenced your long-term plans and reasons for pursuing an MBA.
  • Highlight your experience in your EMBA essay An applicant to an Executive MBA program is an executive or manager currently in the workforce, usually with at least eight years of business experience. As an EMBA student you will be expected to excel in your coursework while continuing to hold down your full-time job. You must demonstrate significant leadership, impact, potential, and the legitimate need for the degree to be accepted. Highlight your current responsibilities and recent achievements, as well as your skill sets. Discuss your goals and how an EMBA will help you reach them. Include how you will positively impact the community at the program you are applying to.

Read MBA Personal Statement Examples

Now that you have the tools to write your compelling essay, check out our sample MBA application essays to see what you will be able to accomplish.

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BONUS: You'll also receive a free copy of our popular guide,  5 Fatal Flaws To Avoid in Your MBA Applications Essays.

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7 tips for writing a winning mba application essay.

best mba essay

Nervous about your MBA admissions essay? You’re not alone! Many applicants wonder how to put their best foot forward in a business school entrance essay.

In this article, I’ll tell you what admissions committees look for in application essays and offer MBA essay tips on how to make yours stand out. We’ll also take a look at the different kinds of business school essays and a few examples of MBA essay prompts.

Why Do Business Schools Ask for Essays? What Do They Look For?

Business schools ask for essays for several reasons, all of which help admissions committees determine whether you have the skills and traits to succeed in an MBA program.

First, MBA admissions committees want to see how you write. Communication skills—including concision, clarity, style, and fluency in English—will be essential to your success in business school. One way of discerning your level of writing ability is to require an original writing sample. In an MBA essay, you have to get your point across straightforwardly, elegantly, and concisely; being able to do this is a key element of succeeding in business school and the world of business in general.

Also, MBA admissions committees want to get a sense of who you are on a more personal level. MBA application essays tell admissions officials about you not only through what you say, but in how you say it. Are you self-aware, for example, and can you reflect on past challenges or mistakes in a thoughtful way? Do you demonstrate insight into who you are and your goals? How you answer questions about yourself, your career, and your journey can help MBA admissions officials discern your level of critical thinking and personal insight.

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You can have countless accomplishments, but to succeed in business school, you’ll also need to fit in with the campus climate, work well with your peers, and contribute to campus diversity in a meaningful way. The MBA essay is a place for you to talk about the background or experiences you have that are unique to you and that you believe could differentiate you from your colleagues and/or provide a fresh perspective to campus.

Finally, essays are a way for you to showcase the qualities that most MBA programs say they are looking for in applicants, such as leadership skills, community involvement, problem-solving skills, communication skills, clear goals, and a strong sense of ethics. Some of these traits might not be readily apparent from a resume alone, and an MBA essay can be a place for you to elaborate on how you’ve cultivated them in yourself.

The MBA essay is a great place for you to showcase your communication skills and dedication to community service.

MBA Entrance Essay Sample Prompts

Most MBA entrance essays ask you about one of several things. Many of them are variations on similar questions: the open-ended question, the leadership question, the personal growth question, questions on short- and long-term academic and career goals, and the diversity question. For each one, I’ll give an example of a real MBA essay prompt from 2016 or 2017.

#1: Open-Ended

The open-ended MBA application essay question is just that: open. It allows you to tell your own story, giving you quite a bit of freedom but also little to no guidance. For that reason, many applicants find it to be the most challenging MBA essay prompt.

Harvard Business School has only one essay for its MBA application, and it’s the quintessential open-ended MBA essay question. This is the prompt for 2017-2018 applicants.

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Note that, as in other open-ended MBA admission essay prompts, this question asks you to decide what you’ll write about. Successful Harvard applicants and HBS admissions counselors have advised applicants to use the prompt as a chance to demonstrate their past use of an especially desired trait, such as problem-solving skills. For example, many successful applicants use the prompt to describe a scenario in which they faced and overcame a challenge, especially as a leader or alongside a team.

Notably, Harvard also doesn’t list a word limit, so you can decide the appropriate length for your essay. However, most admissions counselors will advise you to keep it concise and straightforward.

#2: Leadership

Another common MBA essay prompt asks you to demonstrate your experience and skills as a leader. Leadership qualities are listed by nearly all MBA admissions counselors as fundamental to a career in business and, thus, to a successful business school application.

Let’s look at a sample leadership MBA essay prompt from Kellogg.

Leadership and teamwork are integral parts of the Kellogg experience. Describe a recent and meaningful time you were a leader. What challenges did you face, and what did you learn? (450 words)

In a response to this kind of prompt, you should be as specific as possible. Name the company you were working for or specifically describe the project you were heading. Who was on your team? What were your objectives? Did you meet them? How could you have done so more effectively?

While you shouldn’t be overly self-deprecating, don’t be afraid to address the challenges you met and how you overcame them (or would overcome them now, with more experience and knowledge). Remember that one important aspect of leadership is accountability, so if there were problems, don’t solely blame your team for them. Instead, reflect on how you successfully worked with your team to solve the problems, and/or on how you could have done so more effectively or efficiently.

#3: Personal Growth

The personal growth MBA admission essay prompt will ask you how you’ve changed in the past and how you want to grow in the future. Here’s one example from the Northwestern University Kellogg School of Management.

Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

Don’t be afraid to get a bit personal with these kinds of prompts . They’re meant to gauge something about your personality and who you are, rather than only what you’ve done.

Many successful MBA admission essays that respond to these kinds of questions follow a past/present/future format. Ask yourself what traits you’ve gathered over the years that have benefited you personally and professionally, how you’ve improved, and what you’ve learned. What experiences have shaped you? Be as specific as possible.

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Then, take stock of yourself now: your career, your education, and where you see yourself in the future. What do you need in order to get there?

Finally, most essay MBA prompts in this vein (like Kellogg’s) will ask you how they can help you move towards that personal or professional goal. Be as specific as you can, focusing on the particular strengths of the prospective MBA program and how they match up with what you want to improve about yourself as a person, colleague, and leader.

You can use the MBA essay to showcase how you've grown personally and achieved your goals.

#4: Your Plan

Some MBA application essay prompts will ask you about your career goals and how attendance at a particular business school will help you to achieve them. Let’s look at one from the USC Marshall School of Business.

Essay #1 (Required) – What is your specific, immediate short-term career goal upon completion of your MBA? Please include an intended position, function, and industry in your response. (word limit: 100)

As you can see, questions like these often request brief responses. So get straight to the point, and give details. Name a specific job you’d like to hold, what you’d like to do there, and even particular companies if you can.

Questions like this one will require some research. Research alumni from your prospective business school who’ve ended up in positions comparable to ones you’d like to hold in the future, particular companies and positions that match up with your personal and professional goals, and specific coursework or industry experiences offered by your prospective business school that would help you get there.

#5: Diversity, Culture, and Community

Finally, some MBA essay prompts will ask you how your unique background and experiences would contribute to the overall diversity and collegial atmosphere of a school’s campus climate and community. Here’s one example from USC.

Essay #2 (Required) – At Marshall, we take pride in the fact that our students work collaboratively, both inside and outside the classroom, to create a culture, a community, and an environment that truly defines what we call the Trojan Family. Please describe the contributions you expect to make to your classmates during your time at USC. How will they benefit from your presence in the program? (word limit: 500)

You can respond to questions like this, depending on the wording of the original prompt, by discussing your cultural background, identity, and/or personal experiences that have given you particular insight into a given community or that have lent you a unique perspective that could be valuable to your colleagues as you collaborate.

You can also discuss past community service projects or issues you’re passionate about and how you plan to carry those experiences and passions into your work at your prospective MBA program.

What makes you unique? Showcase it in your MBA essay.

7 MBA Essay Tips

Writing MBA essays takes a particular skill set. Let’s go over the top seven MBA essay tips for making your application essay shine.

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#1: Write Early and Often

Even though MBA entrance essays are brief, they take a lot of polishing. Writing MBA essays takes time.

Don’t expect to write yours at the last minute or knock out a quality essay in a day. Most students need several drafts to make sure they’re getting their points across as elegantly and clearly as possible.

Start your essay well before the application deadline, when you don’t yet feel any pressure. For several weeks, don’t try to write at all. Instead, before crafting your essay for MBA admission, take notes on your past, present, and future. What have you learned? What unique experiences have you had? What have been the most meaningful projects you’ve undertaken? Ask friends, family, and mentors to tell you what they value most about you or what they see as your greatest personal and professional assets.

Only once you’ve gathered this material should you begin your first draft of your MBA application essay. Start with an outline for each one that includes the story you want to tell and the main points you want to get across.

Once you have a clear outline, you can start drafting. Taking the writing process seriously from start to finish will give you a much better product in the end than trying to write something hastily right before the deadline.

#2: Show, Don’t Tell

MBA admissions committees want to be able to tell that you have the qualities that are necessary to succeed in business school, such as leadership skills and integrity.

Your MBA admissions essay can be a great place to showcase those qualities. However, remember to show, not tell. Saying “I have strong leadership skills” doesn’t tell an admissions committee much. Through an anecdote about, say, meeting a difficult deadline or overcoming an obstacle, a reader should be able to tell that you have the qualities of a strong leader without your having to say so explicitly.

#3: Research Your Goals

When describing your future goals, be as specific as possible. Business schools know that your goals may change in the future, but stating specific goals now will show that you’ve done your research and have an idea of what you want and how an MBA program can help you get there.

Before writing your essay for MBA admission, research the ins and outs of the industry you want to enter, the position you’d like to have, companies you might like to work for, and coursework and internships or fieldwork that could aid you on your way to those goals.

#4: Keep It Concise

Never, ever go over a stated word count limit when you’re writing your essay for MBA admission. It might be tempting, but business schools want to see that you can get your point across concisely and straightforwardly.This rule goes for MBA essay prompts that don’t have specific word counts, too: sometimes, less is more.

One of the biggest mistakes applicants make in writing an essay for MBA admission is to use too much flowery language to come across as more professional. If you do this, it can be distracting and cause the admissions committee to miss the main points you’re making.

Bottom line, trim anything extraneous from your essay —that is, anything that doesn’t actively support the main point(s) you’re trying to get across.

When it comes to an MBA essay, sometimes less is more.

#5: Show Self-Awareness

It might feel tempting to use the MBA admission essay as a space to list all of your accomplishments (and since your resume is already part of your application, this is unnecessary), but MBA admissions committees would rather see that you have insight into both your strengths and weaknesses. No one is perfect, and in your essay for MBA admission, you shouldn’t try to come across as if you’ve never made a mistake or faced a challenge that you’ve had to learn from.

Also, in business school and the business world at large, bouncing back from failures, being flexible, and problem solving are all essential skills. All of them require a thick skin and awareness of what you could do better.

Of course, this doesn’t mean that you shouldn’t showcase your achievements, but if you’re asked about personal growth or an obstacle you’ve overcome, be clear about what you could have done more effectively in the past (at a job or in your education, for example) and the steps you’ve taken or will take to sidestep that mistake in the future.

#6: Share Your Personal Journey

Many applicants would prefer to focus only on their professional backgrounds and goals in their MBA essays, but you shouldn’t be afraid to get personal in your essay. You don’t need to tell your whole life story, but especially in response to questions that ask about your growth over time, you should showcase your personality and give the admissions committee an idea of your personal background and experiences.

#7: Ask for Edits

It might seem obvious, but many applicants don’t do it: proofread your work! When writing MBA essays, revision is key. Turning in an MBA essay with typos and other errors will come off as thoughtless and unprofessional.

You should also get a second (and, perhaps, a third and fourth) pair of eyes on your essay to make sure it’s coming across as you want it to. Going through several rounds of drafts is a necessary part of the writing process to ensure that you’re putting your best foot forward in your MBA entrance essay.

Revise your MBA essay until it comes across exactly how you want.

What’s Next?

Worried about how your GMAT score matches up to other applicants’? Find out more in our list of average GMAT scores by school.

Concerned about your chances of getting into an MBA program? Our guide to business school acceptance rates will help.

Ready to apply to business school? Check out our top eight tips for applying to MBA programs here.

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best mba essay

Author: Laura Dorwart

Laura Dorwart is a Ph.D. student at UC San Diego. She has taught and tutored hundreds of students in standardized testing, literature, and writing. View all posts by Laura Dorwart

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June 29, 2023

Harvard Business School MBA Essay Tips and Deadlines [2023 – 2024]

HBS Business School Essay Tips

The Admissions Office at Harvard Business School (HBS) has announced updates for the 2023-2024 admissions cycle. The most important update is that if you plan to apply to HBS and have yet to take an entrance exam, you should take the traditional GMAT test (including the AWA) or the GRE. HBS will not accept the GMAT Focus Edition exam because it will not be available until after the Round 1 deadline. This will eliminate any confusion that might occur across Rounds 1 and 2. 

The essay prompt and word limit will remain the same, at a maximum (not necessarily a requirement) of 900 words. The team also indicates that if you can tell your story in 500 words, that’s fine too.

  • HBS MBA essay tips
  • HBS 2023-2024 deadlines
  • HBS class profile
  • Sample HBS Essay
  • More resources

Harvard will continue being one of the few, if not the only, school with just two rounds (September and January). HBS uses an April deadline exclusively for HBS 2+2, its deferred admission program.

Let’s talk about Harvard’s MBA application

On to the Harvard MBA application and essay question itself: HBS clearly likes  the responses it has received  to the past several years’ excellent essay question because this year’s question is identical. The essay is again required, and there is a 900-word limit

Harvard Business School MBA essay tips

There is one question for the HBS Class of 2026:

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

The website provides the following advice as well: 

We think you know what guidance we’re going to give here. Don’t overthink, overcraft and overwrite. Just answer the question in clear language that those of us who don’t know your world can understand.

Before you begin to complete your application I have two suggestions for you:

  • Review Harvard’s criteria for admission , and its MBA Application Tips: Essay video .
  • Watch the embedded video on the case method at HBS.

This is a great essay question. It allows you to choose what you want the school to know about you without having to fit that information into a framework required by a question that doesn’t really align with your story. It also allows you to demonstrate judgment and communication skills, which are critical given Harvard’s residential culture , study groups, and case method. Finally, this essay is a chance for HBS to get to know you beyond your resume and the limited (and limiting) boxes. In fact, as Chad Losee says in his essay tip video, they want to get to know you through your essay. That’s the essay’s purpose.

Now THINK. What else – really and truly – do you want Harvard Business School to know about you? The HBS admissions committee has told you what they want to know in the other sections of the application. “What more” do you want the HBS readers to know?

Please note that your essay has to be additive. “What more” are the key words in the prompt. It shouldn’t be a resume in prose. And it shouldn’t be a series of vague generalities and assertions that would apply to many others. Finally, it can’t be a series of anecdotes with no meaning or significance associated with the experiences. It should reflect at least part of your unique story, the part that you want HBS to know. Finally, your essay should reflect your motivations, values, and dreams.

The answer to HBS’ question is not something I can give or even suggest to you in a blog post aimed at the many (for individual guidance, please see Accepted’s MBA Admissions Consulting ). It must be different for each of you. Again, refer to the HBS criteria, as you contemplate possible topics, but the options are infinite. A few possibilities:

  • Provide context for events described in the required elements.
  • Delve into your motivations for the decisions or commitments you have made.
  • Discuss experiences that shaped your dreams for the future, which might just benefit enormously from an HBS education (caveat: HBS doesn’t ask why you want to attend Harvard, so don’t make this a central theme of your essay).
  • Examine challenges you have faced. These could be personal challenges, or perhaps interpersonal challenges.
  • Envision something you would like to accomplish at HBS.
  • Provide more detail about an activity or commitment that is particularly important to you.

Please don’t limit yourself to these suggestions. I am offering them to stimulate your creativity, not to shut it down. 

If one thing is true, it is that HBS has valued concision. And, in today’s tweet- and sound-bite-driven world, it is requiring short responses in the other portions of the application. Don’t take this essay’s generous word limit as a license for verbosity. Make every word count, no pun intended.

A few cautions and warnings regarding this essay – it is NOT:

  • Stanford’s “what matters most to you and why?” essay
  • The kitchen sink in which you throw everything
  • An autobiography
  • A resume in prose or a rehash of your transcript and honors
  • An ode to the awesomeness of Harvard (The admissions committee doesn’t need you to tell them they have a great institution that you would be honored to attend. They’ve heard it before.)

For expert guidance on your HBS application, check out Accepted’s  MBA Application Packages , which include advising, editing, interview coaching, and a resume edit for the HBS application. Looking to score some scholarship money while you’re at it? Accepted’s clients received over $3.5 million dollars in scholarship offers in the most recent application cycle.  Explore our services  for more information on how Accepted can help you get into HBS.

Harvard Business School 2023-24 application deadlines

Source: HBS website

* Applications must be submitted online by 12 noon Boston time.

***Disclaimer: Information is subject to change. Please check with individual programs to verify the essay questions, instructions and deadlines.***

HBS class profile [Class of 2024]

Here’s a look at HBS’s Class of 2024 taken from the  Harvard Business School website :

Number of applications:  8264

Enrolled:  1,015

Countries represented:  

  • United States: 62%
  • Mexico, Central & South America: 5%
  • Middle East: 3%
  • Oceania: 1%

Women:  46%

International:  38%

US minorities:  52%

Average GPA:  3.70

Average years work experience:  5.0

Percent of class taking GMAT:  74%

  • Verbal range: 29– 51
  • Quantitative range: 34 – 51
  • Total range: 540–790
  • Median verbal: 42
  • Median quantitative: 48
  • Median total : 730

Percent of class taking GRE:  30%

  • Verbal range: 147 – 170
  • Quantitative range: 150–170
  • Median verbal: 163
  • Median quantitative: 163

Breakdown of undergraduate majors (137 domestic universities and 158 international universities)

Breakdown of pre-mba industries, sample harvard business school essays from admitted hbs students.

Even after having read hundreds of HBS essays, I still found it worthwhile to read  The 2020 Harbus MBA Essay Guide . For applicants who have preconceived notions of what an admissible essay should be,  The Essay Guide  will open your eyes to 22 successful and different responses. For applicants who are wondering how on earth they should approach their essay, the guide will give them 22 different answers. 

For me it reinforced several valuable lessons:

  • There really is no template for a successful HBS essay. The diversity of essays that are acceptable — no pun intended, well maybe a little intended — to Harvard Business School is striking.  
  • The commitment of most of the authors to telling  their  story is also noteworthy. Several said they asked friends to confirm that the essay really mirrors them. Others wrote that they were determined that the essay present an authentic portrait of them.
  • Most of the students wrote the essay over the course of months. Give yourself time to draft a persuasive, introspective, and authentic essay. 

Harvard’s question is a fantastic one. It is a probing one. And it requires you to probe yourself so that you can provide a profound reflection of you as you tell the HBS admissions committee what you really want them to know.

A successful Harvard Business School application essay [2020]

This sample essay is from  The Harbus MBA Essay Guide  and is reprinted with permission from  Harbus .  

Essay: Vulnerable But Invincible 

Home country: USA

Previous industry: Consulting

Analysis: The author takes a rather bold approach here. She uses the essay to point to the times when she showed vulnerability in the workplace. This essay presents a strong example of how an essay can be used to complement different aspects of your personality – while resume and application can be used to highlight accomplishments, the essay has been intelligently used to show author’s capacity to be strong enough to talk about situations when she broke down in a professional capacity, but took lessons from each of these situations and employed them to her strength.

I have cried exactly four times at work.

The first time was early in my career. It was 2AM and I was lying in bed struggling with an Excel model. An overachiever my whole life, I was wholly unused to the feelings of inadequacy and incompetence bubbling up inside me. After clicking through dozens of Excel forums with still no right answer, I gave up and cried myself to sleep, vowing to never let myself feel so incapable again.

The second time was a year and a half later. I was unsatisfied with my project and role, and questioning my decision to be a consultant. That uncertainty must have been apparent to everyone, because my manager pulled me aside and bluntly told me that my attitude was affecting the entire team. I cried in front of him, devastated that I had let my doubts bleed into my work.

The third time was just a year ago. I was overseeing a process redesign and struggling to balance the many changes needed. The Partner called me into his office to say, “I’m worried our process is not as sound as it needs to be. I need to know that you care about this as much as I do.” I nodded, say that I do, then ran to the bathroom to cry, overwhelmed by how much change I knew was coming.

Each of the first three times was driven by frustration and anger. I had tamped down my emotions to the point where they overwhelmed me. Particularly as a young woman in business, I never wanted to be viewed as a stereotype or incapable. I was ashamed of my tears and terrified at how others would perceive me.

However, each of those experiences proved to be a turning point. My tears motivated me to ask for help when I needed it, pushed me to restructure my mindset and approach, and gave me a moment to breathe, rebalance, and reprioritize. In each case, my work was better for it. I have also used each experience as a learning moment. Each time I asked myself what decisions led me to the point of tears, and what I could have done differently. I could have raised my hand earlier for help, initiated a conversation with my manager about my uncertainty and dissatisfaction, or involved the Partner more actively in the planning and prioritization. While I can’t change the past, I can learn from it, and am more considerate of such outcomes when I make these decisions today.

Emotions are an inevitable part of the human experience, and as such, an inevitable part of the office. Rather than keeping them at bay, I have begun embracing my emotions to be a better manager and leader, and build more authentic connections. As a manager, I understand my team as people, not just colleagues. I have regular conversations with each of my team members to understand their individual goals and motivations, so I can take those into consideration when building the team structure and delegating responsibilities. As a leader, I invest in traditions and events that foster camaraderie and high morale. I am the proud founder of [NAME OF OFFICE PROGRAM] in the office, a beloved tradition that is now an integral part of the office and that I hope will continue even after I leave.

The fourth time I cried was at the rollout of a process redesign I oversaw. This was our first time demo-ing the new process end-to-end for the rest of the team. As the demo progressed, I felt the team’s energy turn from nervous anticipation to dawning excitement, and finally to sheer awe and amazement. As the demo ended, one of my teammates turned to me, and asked in a hushed voice, “Are you crying?” And I was. This time, I cried not with frustration or anger. This time, I cried with joy for our success and with pride for my team. Embracing my emotions allowed me to show that tears are not shameful and don’t need to be hidden in the workplace. I am no longer ashamed of my tears, and I am proud to demonstrate that a strong leader can be pragmatic and emotional all at once.

Word count: 705

Author’s comment:

“I started early on my essay (~ 3 months before the submission deadline) because it was important to me to iterate and be thoughtful. I started by laying out potential themes and stories for my essay, and while there are a lot of similarities, the core message changed quite a bit. Don’t get too attached to any one story or theme and allow yourself to let go of a draft if it’s not the right one. What I found most helpful was having 2-3 close friends that I trust wholeheartedly review multiple drafts, because they were able to provide continuous feedback and help me combine pieces from multiple drafts. None of them had ever gone to or applied to business school, but were experienced in writing and communication (e.g. one is a screenwriter) which helped me focus on communicating MY story more so than what is the story that HBS Admissions would most like.”

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  • “I Wish the Admissions Committee Had Asked Me…” : How to answer open-ended MBA essay questions
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  • What Harvard Business School Is Looking For: The Habit of Leadership
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  • A Harvard MBA’s Experience & Advice on Writing the Perfect Essay, podcast Episode 375
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MBA Essay Examples, Tips, and Analysis

Y our MBA application essays are your best opportunity to share meaningful life experiences that hide in the “white spaces” of the resume and to tell admissions officers not only “what” you have achieved but also “why” those achievements are meaningful to you.

Your MBA application essays are going to be crucial if you are competing for a spot at one of the world’s top business schools.

These resources will show you how to excel in the rigorous MBA essay writing challenges ahead of you, provide you with the guidance to create MBA essays that will impress admissions officers, and share MBA essay examples that illustrate our advice in action.

Second, we survey the five most frequently asked MBA essay questions. We preview video essay questions and link to detailed guidance on how to tackle this emerging class of application essays.

Third, we will teach you how to choose topics and stories for your essays and share a story-outlining technique to help you tell those stories.

Common MBA Essay Forms: Persuasive versus Narrative Essays

There are two primary forms that MBA application essays take: persuasive essays and narrative essays. In a persuasive essay, you must persuade your reader that your argument is a sound one. An op-ed column in a newspaper is one example of a persuasive essay.

The classic “What Will You Contribute to the Class?” question is an excellent example of a persuasive essay question that MBA programs like to ask. The essay you write must persuade the admissions committee that you will enrich next year’s class. You will generally present evidence from past experiences and achievements to support your claims about what you can offer the MBA community.

The other style of essay you’ll encounter in your MBA applications is the narrative essay. Certain MBA essay questions don’t sound like questions at all; they are, in fact, an invitation for you to tell a story. We refer to these as narrative essays – but others call them behavioral essays or expository essays.

The Leadership Story Essay is a perfect example of a narrative essay. It’s one thing to claim to be a leader – but it’s quite another to show the admissions committee that you’re a leader by telling a captivating leadership story in which you played the starring role.

While MBA essays often fall into these two categories, the actual prompts will differ from school to school. Let’s discuss the five most frequently asked MBA essay questions. ↑ To the Top

The Five Most Frequently Asked MBA Essay Questions

Every business school application requires you to answer one or more MBA essay questions. Although the essay prompts differ from application to application, we identified five types of MBA application essay questions that appear again and again.

Career Goals Essays

A career goals essay question regularly appears in one form or another on just about every MBA application. Even if you aren’t required to write this type of essay, you will almost certainly be asked about your post-MBA career goals during an admissions interview.

Admissions committees ask about your career plans because they want to understand what you aspire to do after your MBA and how the MBA degree fits into your career plan. As it turns out, a strong career goals essay is one of the best tools in your application to stand out from MBA candidates who don’t have a compelling career vision or haven’t effectively articulated their professional goals in their MBA application essays.

Leadership Essays

Leadership essays are your absolute best opportunity to convince MBA admissions committees of your leadership abilities. Remember that MBA admissions officers will be interested in your leadership achievements both inside and outside of work.

You probably won’t be asked directly, “Are you a leader?” Instead, you’ll be asked to tell stories about your leadership achievements. When given the opportunity, you need to supply evidence that you can rally other people and motivate them to work together to achieve an important shared vision or goal. Therein lies the objective of a great leadership essay.

Why MBA? and Why Our School? Essays

The “Why MBA? Why Our School?” essay is your chance to convince admissions officers that their school is the perfect fit for what you need from an MBA program. The best answers to these types of questions are both personal and specific. You need to effectively convey what you are looking for in an MBA program and tell the admissions committee why their school will best satisfy your learning goals and help you achieve your career development objectives.

“What Will You Contribute?” Essays

The “What Will You Contribute?” essay presents you with an opportunity to tell the MBA Admissions Committee why you would be a valuable addition to their incoming class. The schools are looking for candidates who can put in just as much as they take out. One critical thing to understand when preparing to answer these questions is that concrete and tailored answers about what you can contribute to each MBA program are crucial.

Professional Experience Essays

The professional experience essay is an executive summary of your career thus far. A resume is a record of jobs and achievements — a Professional Experience Essay provides the connections and interrelationships between those jobs and brings your resume to life. An effective Professional Experience essay will give the admissions committee a sense of the career decisions you’ve made, your major achievements in each step of your career, and the skills and knowledge you’ve acquired along the way.

MBA Application Video Essays

MBA admissions committees are increasingly relying on technology to help them evaluate and manage their growing applicant pools. MBA application video essays are becoming a popular tool, as MBA programs can use them to learn far more about candidates than the traditional application permits. In recent years, leading MBA programs including Kellogg Northwestern , MIT Sloan , and Chicago Booth have incorporated a video component into their evaluation process. Video essays are excellent screening tools that allow admissions officers to assess candidates’ professional presence and communication skills.

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Please enter your email below to gain 30 days of free access to our MBA Essay Writing course. Learn about the five most frequently asked MBA application essay questions and access our brainstorming tools and sample essays.

No matter which type of MBA essay question you are tackling, your primary objective is to provide evidence that proves you possess the qualities that admissions committees value most. By doing so, you will move one step closer to an acceptance letter from a top business school.

Now that you have a better picture of the classic MBA essay questions you’re likely to face, let’s cover selecting the strongest stories to present in your MBA application essays.

How to Choose the Best Stories for your MBA Essays

Story selection is something all MBA applicants wrestle with. When you first read the MBA application essay questions, it may be hard to figure out which topics to cover or which of your stories to tell. We’ll explain how to go step-by-step to choose your best stories. Here are the steps:

Research the School’s Fit Qualities

Categorize the question.

  • Brainstorm Topic/Stories

Choose a Topic or Story

To choose your best stories, you need to know what qualities MBA programs truly value when evaluating applicants. You want to tell stories that prove to the admissions officers that you possess the attributes they seek in MBA candidates. We refer to these as the school’s Fit Qualities . You might think of them as the highest-common denominators among the candidates who are accepted.

Early in your MBA essay writing process is the time to make some strategic choices about which qualities and strengths you will put front and center in your MBA essays. If you attempt to feature all of your strengths, you run the risk that admissions officers will finish your essays with no clear idea of any of them. Instead, select three or four of the qualities that your research tells you the school you are applying to prizes most of all.

Second, study the essay question to determine if it falls into one of the five essay categories discussed earlier in this article.

By categorizing each question, you’ll have a better idea of what the admissions committee will be looking for in your response. You’ll know the criteria for scoring top marks in that essay style, which will guide your application essay design decisions.

Brainstorm Topics/Stories

Third, you are ready to start brainstorming potential topics and stories. Remember that your central objective is to find opportunities to feature the key elements of your application strategy .

Here are some questions you can ask yourself to help you to choose your best topic or story:

Are you the star of the story or supporting cast?

With very few exceptions, you need to write stories where you play the starring role. Don’t make the mistake some applicants make of writing a thrilling story about their parents’ hardships and triumphs, leaving little room for their own.

Did the experience occur recently?

It is usually best to choose stories that happened within the last three years. If an older story is incredibly compelling, then keep it on your list. However, bear in mind that admissions officers are rarely interested in reading about your high school glory days.

Does the essay feature several Fit Qualities?

Review your topic ideas objectively and ask yourself if they exemplify the school’s Fit Qualities. Because you’ll be limited to telling only a few stories, you’ll want to choose the ones that feature a few different Fit Qualities if at all possible.

Once you have selected your best stories, it is time to create an outline to organize your thoughts before jumping into the writing process. ↑ To the Top

How to Outline Your MBA Essay Stories

The persuasive essay writing style is prevalent in university and work settings, so it may have been some time since you were asked to write a story. For that reason, we want to share a powerful outlining technique called the STAR framework that will help with the “story-telling” essays you may be asked to write in your MBA application.

The STAR framework is designed to help you tell a concise story with a beginning, middle, and end.

The “S” in STAR stands for Situation .

The Situation is the time, place, and context of the story; you can think of it as the setting, but it might also include the broader challenge or conflict you or your organization faced. In essence, this is the set-up of the story.

“T” in the STAR acronym stands for Task . The Task is your role and goal in the story. What were you expected to accomplish by the end of the story? An effective story has built-in conflicts and complications.

The Action of the story is what admissions officers are really interested in because this is their chance to see your strengths and qualities in action. While it won’t be necessary to write down every step you took at the outlining stage, you’ll want to jot down the highlights.

Below is an MBA essay example told using the STAR framework. It outlines a story written by a candidate who served as a donation chair for a fundraising event for a non-profit organization.

Task: Assigning specific jobs to committee members, checking on their progress, helping teammates meet agreed-upon deadlines for obtaining the donations, and offering other assistance

Action: Motivated my team by having them meet Literacy Now children. Assigned tasks and checked in regularly. Successfully mediated team disputes. Visited 20 restaurants and called 12 wineries. Ensured deadlines were met.

Sample MBA Essays: MBA Applicant Beware!

MBA Prep School’s guide is replete with essay writing tips, and we do provide excerpts from sample essays to illustrate the most common MBA essay categories. However, while you will find page-after-page of helpful advice and building blocks for constructing your own original MBA essays and stories, we don’t publish an extensive catalog of MBA essays written by MBA Prep School’s past clients.

The problem with collections of sample MBA application essays is that they can mislead you into thinking that if you can just replicate one of those sample essays, you’ve got your golden ticket into business school. Unfortunately, the opposite can be true. The reason those essays “succeeded” is because they were an integral part of a complete story about an impressive human being whom the admission committee concluded belonged at their business school.

And the scary truth is that reading MBA essay examples might even harm your chance of admission for several reasons:

1. They might stunt your creativity and ability to express yourself. If you are trying to mimic someone else’s essays – the content, the style, or the approach – your story and voice are likely to get lost in the process. Admissions committees want to be impressed – but they want to be impressed by you. Feature the traits and tell the stories that depict “you” at your best.

2. Sample MBA essays can undermine your confidence in your MBA candidacy. The essays that get published as samples are often truly eye-catching, dramatic, and sensational – stories of exceptional accomplishment, rare feats, or extreme obstacles. It may seem, in comparison, that none of your stories stack up. The good news is that the whole package is what matters, not a single defining moment in a candidate’s life.

The last thing you need is to doubt your abilities or have a crisis of confidence when you’re trying to put pen to paper (or finger to keyboard). Trust in your own experiences and tell stories about what you – and only you – will bring to the MBA program.

3. Admissions officers can tell when you’ve “sampled” from sample MBA essays. The pesky thing about MBA admissions committees is that they’re filled with brilliant people who know how this game is played and what resources are available. They can spot themes and clichéd stories inspired by sample essay collections. More importantly, they can sense when you’re telling someone else’s story or when the story doesn’t ring true to your MBA application’s other elements. Don’t give an admissions officer reason to doubt your authenticity by risking even the appearance that you “sampled” from MBA sample essays that are swirling around on the Internet.

At MBA Prep School, we work with clients we believe in and help them tell their stories, not someone else’s. Remember that the MBA application process is not a storytelling contest; even if it were, the winners would be chosen based on the authenticity, originality, and integrity of the stories they tell!

Final Thoughts

Critics of MBA essays often wonder if they still have a place in the application process when admissions committees can rely on quantitative data points to choose among applicants. However, your transcripts, test scores, and resume are historical documents that only tell a fraction of the story. Your MBA essays represent a powerful opportunity to communicate your goals, strengths, reasons for applying, and potential contributions to the class.

The process of writing MBA essays provides you with a rare opportunity for self-examination and self-expression. Many applicants value the introspection required of them in the MBA essay-writing process and find they can better articulate their strengths and goals during their subsequent MBA interviews as a result. By putting ample thought and effort into brainstorming and writing your MBA essays, you will almost certainly increase your odds of being accepted to a top MBA program.

Related Articles: Essay Examples

  • Career Goals Essay Example
  • What Will You Contribute? Essay Example
  • Why MBA? and Why Our School? Essay Example
  • Leadership Story Essay Example
  • Professional Experience Essay Example
  • MBA Video Essays
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7 Common MBA Essay Questions and How to Tackle Them

Business school essay prompts

There are a handful of business school essay questions that seem to capture the heart and imagination of many an MBA program.

It seems that, across the board, admissions committees feel these queries offer the best insight into the minds of their applicants. You are likely to see a version of one or more of these common MBA essay questions on your b-school application . These tips will help you craft the perfect answer.

1. Describe your specific career aspirations and your reason for pursuing an MBA.

This may be the most important essay question you tackle. You must convince the admissions committee that you deserve one of their few, cherished spots. Reference your background, skills, and career aspirations, demonstrating how this degree is a bridge to the next step in your professional life. Be sure to speak to how this particular program will help you realize your potential.

It's okay to present modest goals. Deepening your expertise and broadening your perspective are solid reasons for pursuing this degree. If you aspire to lofty goals, like becoming a CEO or starting your own company, be careful to detail a sensible (read: realistic), pragmatic plan.

Read More: Find Your Business School

2. What are your principal interests outside of work or school? What leisure and/or community activities do you particularly enjoy?

There's more to b-school than the library. The best programs buzz with the energy of a student body that is talented and creative and bursting with personality. These students are not just about case studies and careers. Describe how you will be a unique addition to the business school community.

B-school is also a very social experience. Much of the work is done in groups. Weekends are full of social gatherings or immersion experiences, and the networking you do here will impact the rest of your career. Communicate that people, not just your job, are an important part of your life.

3. Who do you most admire?

The admissions committee wants to know the qualities, attributes and strengths you value in others and hope to embrace. Drive, discipline and vision are fine examples but try and look beyond these conventional characteristics. Tell a story and provide specific examples. If you choose someone famous (which is fine), remember that you risk being one of many in the pile. Instead, consider a current boss, business associate, or friend. Know that your choice of person is less important than what you say about him or her.

4. Describe a situation in which you led a team. What challenges did you face, and how did you overcome them?

The committee isn't looking to see how you saved the team through your heroic efforts (so put yourself on ego alert). They want to see how you helped foster an environment in which everyone contributes, illustrating that the sum is greater than its parts. B-schools like leaders, but they like leaders who can help everyone get along and arrive at a collaborative solution.

You should shift gears for this question. Almost the entire application process thus far has asked you to showcase "me-me-me." Now the focus of your story needs to be on the "we" and how you made the "we" happen.

5. Our business school is a diverse environment. How will your experiences contribute to this?

This essay gets at two concerns for the admissions committee: (1) how will you enrich the student body at this school and (2) what is your attitude toward others' diverse backgrounds?

Diversity comes in many shapes. If a grandparent or relative is an immigrant to this country, you can discuss the impact of his or her values on your life. Perhaps you are the first individual in your family to attend college or graduate school. Maybe you are involved in a meaningful or unusual extracurricular activity. Whatever you choose to write, it's vital that you discuss how it contributes to your unique perspective.

6. Describe a personal achievement that has had a significant impact on your life.

Don't pull your hair out just because you haven't founded a successful start-up or swum across the English Channel. Smaller accomplishments with a lot of personal significance are just fine if they demonstrate character, sacrifice, humility, dedication, or perseverance. A good essay describes how you reached a personal objective and what that meant to you. Maybe you didn't lead a sports team to a victory. Maybe the victory was that you made it onto the team .

Read More: 20 Must-Read MBA Essay Tips

7. Discuss a non-academic personal failure. What did you learn from the experience?

Many applicants make the mistake of answering this question with a failure that is really a positive. Or they never really answer the question, fearful that any admission of failure will throw their whole candidacy into jeopardy. Don't get crafty. You should answer with a genuine mistake that the committee will recognize as authentic.

Write about a failure that had some high stakes for you. Demonstrate what you learned from your mistake and how it helped you mature. This is a chance to show b-schools your ability to be honest, show accountability, and face your failures head-on.

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How to write powerful MBA essays that actually work

How to write MBA essays

Candidates often wonder what it takes to write strong MBA essays that work. It can be a scary and confusing process. Let’s try to figure out a step-by-step process to write a great MBA essay.

For many of us, writing an essay brings back memories of a hot, stuffy classroom on a sleepy summer afternoon, a strict English teacher keeping watch with hawk-like eyes, a mostly blank sheet of paper with the words “My Best Friend” written on top.

And in the middle of it all, you looking desperately at your friend seated next to you, hoping for some inspiration to strike. Or at the very least, for the school bell to strike, lest the English teacher see your as-yet blank sheet of paper and strike first.

In other words, you think of essays as boring. Perhaps even traumatizing, depending on how strict your English teacher was, and how inspiring your best friend was.

We’re here to tell you that that’s not what an essay should be.

An essay should be educating, entertaining, inspiring, thrilling, humorous, and heartbreaking.

Basically, anything but boring.

So if you’re writing boring essays, or if you think essays are boring, you’re doing them wrong.

What is the purpose of writing an MBA essay?

Everybody has seen The Wolf of Wall Street . Remember that famous scene where Leonardo di Caprio pulls out a pen from his coat pocket and tries to sell it to a spellbound, captivated audience hanging on to every word of his?

That’s how an essay should be.

Instead of the pen, you’re trying to sell your story. Your audience is the MBA admissions committee of your dream B-school, and at stake is your MBA dream.

But first, a word of caution – channelling your inner wolf of Wall Street does not mean that you throw form and formality to the wind. This is a B-school, and you’re still expected to wear a suit and tie.

An essay could be like a piece of classical music with multiple layers that merge seeamlessly. Or it could be like hip-hop with a catchy vibe and an impactful message.

But if you can demonstrate that you possess an aesthetic palette eclectic enough to accommodate both Beethoven and Busta Rhymes, that is impressive.

If however, you’re more of a Bollywood and Bhangra person with no appreciation or flair for classical music or hip-hop, you can still write a rocking MBA essay.

The point being, there’s no formula to create successful MBA essays. But you can still improve your odds of creating an essay that you’re proud of, if you follow these simple tips.

Here are 6 steps to writing an impressive MBA essay.

  • Start early
  • Understand the MBA essay prompts
  • Demonstrate your fit with the MBA program
  • Stick to the word count
  • Add a little X factor to it
  • Get someone to look over your essay

Let’s delve into each of them to understand the finer nuances.

How to write powerful MBA essays

1. start early.

Writing takes time. A slow cooked dish brings out the flavors of the food being cooked by allowing the spices to percolate, the aromas to emerge, and the textures to develop.

It’s the same with writing.

You need to let the thoughts in your head marinate on low simmer for days for them to develop into well-formed sentences that will delight your reader. Even if you think you’ve got it all sorted out in your head, putting it on paper is a different challenge altogether.

You’ll need a few days of contemplation to come up with points you want to put in. Jot these down as they strike you. Next, brainstorm with friends, foes, family – anyone willing to provide feedback, and whose judgement you trust.

Next, organize your ideas in a structured framework. What this means, in plain English, is that you need to be able to weave your ideas into a story your readers would love.

No, you don’t need a degree in creative writing to be able to do that.

It’s actually pretty simple. Every story has 3 parts – a beginning, a middle, and an end. In theater and film-making jargon, this is called the 3-act structure.

Act 1 is the set-up.

This is where we get to meet the protagonist (you!), and what is called the “inciting incident”, which is something that incites our protagonist into action. ( the need to do an MBA/ get into your dream B-school)

At this point, the stage is set for an exciting journey. The reader is now expecting an adventure of Tolkien-esque proportions. ( we’re kidding, this is an MBA application, not the Lord of the Rings)

Act 2 is the conflict

This is where our protagonist runs into challenges and obstacles. Their attempt to overcome these is the beating heart of the story. It’s the action that the reader started reading the story for, in the first place.

In your MBA essay, this is where you explain why you want to do an MBA, and why specifically from the B-school you are applying to, and how this will help you in achieving your career goals.

Act 3 is the resolution

This is the happy ending of the story. This is where you tie all the lose ends together, and the reader realizes that the protagonist has been transformed by the quest.

Remember that the journey from act 1 to act 3 is not any series of random actions strung together – it needs to be transformative. At the end of the story both the protagonist and the reader of the story get a sense of a change that has happened.

In the case of MBA essay, what this means is that your essay should convey a clear sense of how the MBA (and only this particular MBA from this particular school) will help you overcome the challenges you foresee in your career, and will thus be transformative.

Also keep in mind, that while it is important for your essay to be engaging, this does not mean by any stretch of imagination, that you invent incidents merely to spice things up. Always state facts and facts only.

Remember, facts are stranger than fiction, and the simplest stories are the most beautiful The novelist John Updike once said that the purpose of art is to give the mundane its beautiful due.

Any story can be made beautiful and exciting with the 3-step act. The journey of the caterpillar from egg to butterfly is a classic 3-step act.

There is no need to go chasing fantastic beasts and inventing imaginary islands; all the magic ingredients you need to write that rockstar MBA essay are already within you in the form of your own unique and wonderful life journey. Let the world hear it.

In the interest of time, some applicants may be tempted to use ChatGPT to write their MBA essays. Find out what should and shouldn’t be done if you are planning to use it, here .

2. Understand the MBA essay prompts

Most things in life come with user manuals. It’s the same with B-school essays.

Your school will usually provide instructions of what kind of essays they want, and what they are looking for in an essay. Make sure you follow these instructions to a T.

For instance, some B-schools might want one long essay, while others might want two to three shorter essays.

Often the essay would come with a question, or an essay statement, such as “state your short-term and long-term career goals, or “why do you want to pursue an MBA at this particular stage in your career”, and so on.

Pay close attention to what is being asked as what you write will depend on the question.

Unfortunately, most of us have a habit of tossing the user manual into trash unopened, and then call customer care when we can’t figure out how to operate the washing machine. Let this not be the case with your MBA essay.

Here’s an introduction to the most commonly used MBA essay questions

Why MBA now? MBA Essay question: Why this school? Long-term and short-term career goals essay Leadership in MBA essays Optional MBA essays – Career failure essay – career break , education gap, low GPA or any other aspects.

3. Demonstrate your fit with the MBA program

This is an exercise you need to perform as much for your own benefit, as for the admission committee’s. First and foremost, convince yourself that the particular MBA program is exactly what you need to meet your career goals.

Because MBAs are expensive, and confirmation bias is real.

Just because someone put it into our heads when we were 16 that xyz is a great B-school, it is entirely possible that we will psych ourselves into believing that this school is the perfect fit for us, even if it is not.

Then, at the other end of the spectrum are the cases where we just want to get into any B-school at all, and never really give a good thought into why we want to do an MBA.

If you’ve got USD 150,000 lying around the house, and all you want is to make more money, you’d be better off opening a post office savings account and living off the 7.5% interest you get on it.

An MBA is a different beast. It’ll take from you not just your money, but also two years off the prime of your life, a lot of energy (read pulling off all-nighters trying to crack case studies and making presentations), and time spent away from your loved ones.

If you’re going to be investing all this into an MBA, you need to be very sure of two things – why you want to do an MBA, and why you want to do it from the particular school you are applying to.

Once you have it all figured out, put it down in your MBA application. Remember, if you’re not convinced yourself, you will most certainly not be able to convince the admissions committee either.

Our MBA MAP process is a helpful tool used by many applicants to select the right business schools.

Read this: – How to write business school specific MBA essays – How to evaluate ‘Fit’ with MBA program

4. Stick to the word count

There’s an old bit of Jewish wisdom which says that a proverb has 3 characteristics – few words, good sense, and a fine image.

While the adage may be about proverbs, it is the hallmark of all good writing.

There’s a reason people remember proverbs but forget stories. Proverbs speak to us less with words, and more with sense and images.

Word counts exist for a reason. One of which, of course, is that admissions committees have to wade through a ton of applications, and their time is limited.

But, equally importantly, a word count tests your ability to communicate ideas effectively. If you can’t get your message across in a 1000 words, you definitely will not get it across in 10,000.

And a good manager is nothing if not a good communicator. So take the word count of your essay as another test that you must pass on your way to your dream B-school.

Of course, this doesn’t mean that you obsessively start counting words after every sentence you type. A margin of (+/-) 5% to 10% is acceptable in most cases.

But even if the b-school’s online application form does not enforce a hard cut-off, we’d recommend erring on the conservative side and staying below the word count.

Try to fit in all you need to say within this. You really don’t need anything more than that to tell your story. You’re writing an essay, not an autobiography.

Oscar Wilde famously said that brevity is the soul of wit, and we have since come to accept that brevity is pretty much the soul of most forms of communication, MBA essays included. Be frugal with your words and fathomless in your meaning.

Read: How important is the word count for MBA essays

5. Add a little X factor to it

This one is a little difficult to pin down, since what this X factor means will differ from one candidate to another.

That little magic dust that you sprinkle on your application to make it stand out from the crowd.

This become more important when you’re fighting in very competitive applicant pools and your resume doesn’t have much that automatically grabs the admission officer’s attention.

Here are some examples of what you can look at.

A small aspect of your life-story that you may have overlooked could provide that X factor that converts a regular story into a memorable masterpiece.

Or it could be related to your extracurricular activities where you achieved or experienced something remarkable.

Or it could be your unique writing style, or the way you use analogies to bring your ideas to life.

With the right, structured introspection, you’ll find that there are several avenues to highlight that makes the essays unmistakably reflect the real you.

This is one of the reasons we strongly discourage MBA applicants from using sample MBA essays that worked for others.

At first glance, they may look impressive to a new applicant, but they weren’t designed for recycling.

Using sample MBA essays will kill the uniqueness of your essays and consequently the crucial X factor.

Read why sample MBA essays don’t work .

Before we share our 6th and final tip, let’s first delve a little into the reasons we kept it for the end.

Despite their best efforts, even the strongest applicants tend to make mistakes in their application. We invited a special guest from a top school to list them down.

Top 5 mistakes to avoid while writing MBA essays

By rebecca loades, director, career accelerator programs, esmt berlin.

Essay writing tips

Unfortunately, the following 5 mistakes are all too common:

  • Not being authentic . No matter how qualified you may be on paper, authenticity counts. The biggest mistake we see is when applicants tell us what they think we want to hear, rather than showing us who they actually are.
  • Not answering the question or going beyond the word count . There’s a reason we ask the questions we do and limit the word count. Ignoring the prompt makes you stand out for the wrong reasons
  • Not trying . You might have stellar credentials and a super high test score but that doesn’t mean you’re guaranteed a place. Being successful in an MBA program requires more than pure academics. The essays are where you can help us see beyond your CV so that we get a sense of you, the unique perspective you will bring, and what you want to achieve.
  • Spelling and grammar errors . Spellcheck is there for a reason, use it! Ditto for making sure that you’ve spelled the school’s name properly and/or are calling us by our name vs the last business school you applied to.

  With that context, it becomes apparent why this final tip is so important.  

6. Get someone to look over your essay

Once you’re done writing, take a break and get some one you trust to have a look at your essay.

Having a fresh set of eyes go over your writing is always helpful. This is the reason why editors even exist.

Even the most gifted writers – the madcap literary geniuses and the Nobel Prize winners – relied on editors to polish their rough drafts into the enduring literary classics we know them as today.

The thing with writing is that when you’ve been living with the ideas in your head for so long, and then you begin the long, slow, painful process of putting those ideas on paper, you become just too familiar with them to be your own critic.

Those words have been a part of you for so long, you can no longer tell whether they’re good or bad.

It’s like how when we stare at a screen too long without blinking we begin to see the fine pixels and dots that make up the picture, but lose sight of the picture itself?

That sort of a thing.

A good editor can make that draft shine like a lapidary polishes a rough diamond to brilliance.

A “good editor” does not mean you need to get in touch with the New York Times to ask if they can loan out their literary editor for a day.

Here’s a candidate who got a USA MBA admit despite a big mistake in application .

A friend or a mentor with the experience and knowledge of the admissions process can help.

If you don’t have anyone like that in your life, and if all this sounds a little overwhelming, consider hiring a good MBA application consultant .

MBA Crystal Ball has highly experienced admission consultants who can help you polish your application. Read more about our MBA essay editing services .

Drop us an email when you’re ready: info [at] mbacrystalball [dot] com

That’s all folks. Make sure you follow these steps, and we’re confident that you will be able to write an amazing MBA essay that with the potential to impress the admissions committee and to get you that elite MBA seat that could change your life.   Also read: – Top MBA application tips – Sample Harvard Stanford MBA essays using ChatGPT

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How to Approach the Top MBA Essays

a desk with the tools to write the Top MBA Essays

While there are an increasing number of compelling MBA programs around the world, with impressive rankings and strong alumni networks, the M7 schools continue to be attractive choices for MBA hopefuls.

For those planning to apply to one or more of the M7 schools this winter, Personal MBA Coach is here to help you navigate the essay-writing process.

Accessible to all Personal MBA Coach newsletter subscribers, our free  M7 Essay Analysis e-book features our exclusive guidance on how to approach the 2023-2024 application essays for each of the M7 business schools.

Below, Personal MBA Coach shares the required essay questions for all of the M7 schools, as well as some quick tips for how to respond successfully to these top MBA program essays!

Stanford GSB Essays

Number of Required Essays: 2

Essay 1:  What matters most to you, and why? (650 words suggested) 

Personal MBA Coach’s Quick Tips: Take considerable time to reflect upon what you are most passionate about. In an ideal scenario, you have acted on this passion, and it is reflected in more than one aspect of your life. Think carefully about why this passion is important to you, and do not forget the WHAT here. At the end of the day, a cause or passion that you have done nothing with will not resonate strongly with the admissions committee (or be very believable).

Essay 2:  Why Stanford? (400 words suggested)

Personal MBA Coach’s Quick Tips: For this second Stanford GSB essay, start by setting up why you want an MBA, including your goals and the skills needed to make these goals a reality. Then, make it clear how Stanford specifically will help you fill these skill gaps, mentioning classes, clubs, and programs that interest you. Do not forget to detail what draws you to Stanford’s culture as well!

For more Stanford GSB essay advice, check out Personal MBA Coach’s full blog here .

Wharton Essays

Personal MBA Coach suggests that you consider each Wharton essay individually while also making sure that your two responses complement one another.

Essay 1:  How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short- and long-term goals, and resources available at Wharton. (500 words)

Personal MBA Coach’s Quick Tips: The first Wharton essay gives applicants the opportunity to reflect on their high-level aspirations. As you consider your future, think about your skill gaps and how attending Wharton will enable you to close these gaps. Cover the opportunities you want to avail yourself of on campus and be sure to demonstrate a clear understanding of Wharton’s culture.

Essay 2:  Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

Personal MBA Coach’s Quick Tips: This second MBA essay question gives candidates a chance to showcase previous accomplishments and potential contributions to the Wharton community. Applicants can choose from impressive extracurricular accomplishments, specific talents, and/or distinct professional skills. A powerful response will highlight multiple contributions that clearly unite your personal story , career goals, and passions!

Get Personal MBA Coach’s detailed guidance on Wharton essays 1 and 2 here .

Harvard Business School Essay

Number of Required Essays: 1

Essay:  As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program? (900 words maximum)

Personal MBA Coach’s Quick Tips: The HBS essay is an invitation to reveal what is truly interesting about you and let the admissions committee “meet” the person behind your MBA application.

That said, responses will vary significantly for everyone. Do not try to write what you think the admissions committee wants to read. Instead, consider the unique value that you will add to the HBS community.

Strong essays often share a detailed personal story, or at least some kind of personal anecdote, which is usually tied to a recurring theme within your HBS essay. However, be wary of trying too hard – you do not need to describe a super traumatic personal experience to impress the admissions directors.

Looking for more HBS essay advice? Visit our full blog here .

MIT Sloan Cover Letter

Rather than asking applicants to submit a standard MBA essay, MIT Sloan requests that candidates submit a cover letter.

Cover Letter:  MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity and respect passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to a standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation).

Personal MBA Coach’s Quick Tips: Here, applicants must think about their most noteworthy accomplishments, making it clear what they will bring to the Sloan community. Approach the MIT Sloan cover letter as you would approach any other professional cover letter. This means that you must tell the reader who you are and specifically ask for a place in the MIT Sloan class.

Get more of Personal MBA Coach’s MIT Sloan cover letter advice here .

Chicago Booth Essays

Essay 1:  How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 words minimum)

Personal MBA Coach’s Quick Tips: This first Chicago Booth essay is a standard goals question (for more tips on how to approach this as well as other types of application essays , check out our How to Write Winning MBA Essays blog ). Think about your short- and long-term goals, highlighting how you developed these goals and identifying your higher-level aspirations. Do not forget to think about your skill gaps and how a Booth MBA will help you achieve your post-MBA goals. You will want to detail the classes, programs, or clubs that you hope to take advantage of.

Essay 2:  An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250 words minimum)

Personal MBA Coach’s Quick Tips: This MBA essay prompt encourages candidates to reflect upon the personal aspects of their profile. Use this as your opportunity to show what differentiates you from other applicants. Possible topics to cover include values, passions, extracurricular activities, and hobbies.

Learn more about tackling the Chicago Booth essays here .

Kellogg Essays

Essay 1: Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish? (450 words)

Personal MBA Coach’s Quick Tips: While most share a professional story for this first question, leadership examples in your extracurriculars could also work here. A successful response for this Kellogg essay will showcase your strengths and specific skillsets.

Essay 2: At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community? (450 words)

Personal MBA Coach’s Quick Tips: This second Kellogg MBA essay is new, replacing Kellogg’s longstanding “values” essay. When answering this prompt, ask yourself what makes you special— and tell the admissions committee how you will bring your unique traits to Kellogg.

For more information, visit Personal MBA Coach’s full Kellogg essay analysis blog here .

Columbia Business School Essays

Number of Required Essays: 3

Essay 1:  Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job?  (500 words)

Personal MBA Coach’s Quick Tips: This Columbia Business School essay prompt enables you to show how you envision your career unfolding. The school asks for a short- and long-term dream job so make sure you include both. Although candidates should have lofty goals here, these goals should also align with their short-term goals and story as a whole.

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias and Prejudice, Managing Intercultural Dialogue, Addressing Systemic Inequity, and Understanding Identity and Perspective Taking.

Tell us about a time when you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Personal MBA Coach’s Quick Tips: This question directly addresses a topic that is continually top of mind for admissions directors at most business schools: DEI. It is ok to think about DEI broadly here. As you write this essay, be direct and authentic and of course avoid being preachy or judgmental.

Essay 3: Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? (250 words)

Personal MBA Coach’s Quick Tips: CBS’s third MBA essay gives applicants a chance to share what attracts them to CBS. This is the perfect opportunity to talk about the classes, clubs, and additional programs that interest you, such as speaker series and immersion seminars. Be sure to cover classes and programs that are specifically unique to Columbia Business School!

Columbia Business School applicants can access our additional CBS essay advice here .

Ready to get started? Check out our Comprehensive Packages to see how Personal MBA Coach can help you craft your MBA application essay to any of these schools!

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  • How to Get Into a Top MBA

MBA Essay Tips: The 4 Admissions Essays You’ll Likely Encounter When Applying to Business School

It can seem like there are an infinite variety of MBA admissions essays. With famous examples, like the Stanford GSB application’s “What Matters Most to You, and Why?” or the Duke Fuqua application’s “25 Random Things”, it is easy to get overwhelmed thinking that you will have to write a completely different essay with a different subject for every question on every one of your business school applications. While each type of MBA essay does need to be tailored to each b-school, you can simplify and streamline the process of essay writing by embracing the idea that most admission essay prompts can be categorized into core themes.

Let’s get to know them below:

MBA Application Essay #1: The Personal Statement

MBA admissions committees care about your core values, your moral character, and the passions that motivate you. For example, UC Berkeley’s Haas Business School has four stated defining principles :

  • Question the Status Quo
  • Confidence Without Attitude
  • Students Always
  • Beyond Yourself

Dartmouth’s Tuck School of Business is interested in accepting genuinely nice people . Duke’s Fuqua School of Business is interested in people’s “ decency quotient .” These business schools look to recruit people with worldviews that are compatible with these values and it is your job, in this category of essay, to make sure that comes across.

Students at Tuck School of Business at Dartmouth

Luckily, you can talk about almost anything in these personal essays. Applicants will often discuss relationships with friends and mentors. Others might talk about the hardships they overcame or difficult experiences. However, there are some things to avoid which we discus here: 4 Mistakes Applicants Make when Writing the Personal Essay .

At the core, your business school personal statement should serve to illuminate who you are as a person and demonstrate that you live according to a code that is in line with your target business school’s own approach to education.

Yaron Dahan on the Importance of Your Story:

Mba application essay #2: the career goals essay.

Business school admissions committees want you to have a good job when you graduate from their MBA program. This is for three reasons:

  • Business schools want their employment report to look good! That means that a very high percentage of graduates receive job offers (currently 98.4% at Wharton , for example), and those jobs have high compensation.
  • Business schools want you to get not just “a job”, but a job that you really want. Satisfied students who achieved their goals are likely to promote the school to other potential students and speak well of the program.
  • Business schools hope for (some of) their graduates to make enough money to eventually become donors.

Even though getting a good job is important, this isn’t everything. In order to stand out from other candidates, the job needs to be a bit inspiring as well. If you are not ambitious enough in outlining your goals and the impact you want to make in your future career, it is possible to come across as a boring candidate who is more or less content to stay in their current position with slightly better pay. Business schools will likely take a hard pass on those applicants. That said, if you are not somewhat realistic with what you want to accomplish, you can end up sounding naïve or unserious.

The goal here is to walk the line between the two. It is your job to convince the school that you have goals which are meaningful, but also grounded in your past experiences and considered enough that your success is assured.

To hear more on this, check out: Career Goals for MBA Essay Writing and More .

Demonstrating School Fit

After you state your goals, you’ll also need to explain how the MBA is a necessary part of achieving those goals. This is a chance to show that not only do you need an MBA , but that the particular program you’re applying to is exactly the right fit with your development needs.

What MBA programs really want to know is that you have done your homework and researched the school in detail. Admissions officers DON’T want to see copy/paste from the course catalogue. It is important to network with schools beforehand and then use what you learned to show that only their institution really has the resources to make your goals a reality.

MBA admissions officer

Rebecca Heath Anderson on Researching Career Goals:

Mba application essay #3: school participation essay.

Business schools are selfish! They want to know that you will add something to their institution by attending. Schools rely on students to run many programs, such as professional clubs, and want to know that you will be an active participant in the campus culture. In fact, MBA programs tend to do almost every class and activity in groups.

In order to answer questions like these effectively, you will need to map out the kinds of school-sponsored clubs, conferences, and activities in which you are interested in participating. Consider where you can make helpful contributions to campus life: how can you benefit your classmates as well as the school as a whole?

MBA alumni network

MBA Application Essay #4: Behavioral Essays

An MBA program might ask about your previous experiences, both to gauge whether you’re ready to benefit from the school’s leadership development programs and to know your moral values as a leader. These questions can come in a number of forms.

They might prompt you by saying “Tell us about a time when you led a team” or even “Tell us about a time when you failed.”

What schools really are looking for, in this instance, is some sign that you are self-reflective. They want to understand that you have experienced some leadership setbacks that have made you interested in and prepared to take in the knowledge they have to offer.

Early Birds Toolkit

Learn 3 Steps You Should Take NOW to Improve Your Profile for R1 2024

In MBA admissions, starting early can significantly boost your chances. 

But there are no shortcuts, and while R1 2024 deadlines might seem far off, building your profile takes time.

Our Early Birds Toolkit has everything you need to get started right now —leave your name and email, and we’ll send you three actionable steps to elevate your profile, plus time-saving tools for faster progress.

MBA Leadership Essays and How to Write Them

What makes you a strong leader? This can be a difficult question to answer. If you have a lot of leadership experience, your challenge is to tell your story in a compelling and authentic way. And if you don’t have a lot of leadership experience, your task is to be creative about how you answer the prompt, so that you can demonstrate to admissions committees the type of leader you’ll be.

In both cases it’s important not to exaggerate the truth. As soon as you inflate what your actual experience was, you call into question not only your response to the leadership question, but also the truthfulness of the rest of your application.

When shaping a response to the leadership question, you should first think about all of the people you interact with at your job: your manager, colleagues, team members of other departments, office staff, and HR. Consider your role on this team, and what your contributions were.

If you truly had a leadership role, reflect upon your experiences—good and bad—in leading a team. Admissions committees want to see not just your successes, but also your resilience and ability to learn from mistakes. If you weren’t the leader, you can pull from examples of good leadership that you have encountered, and demonstrate how you embody those skills, perhaps by describing non-work-related leadership positions you have held.

Questions to Consider for Leadership Essays

When developing your response to the leadership question, it is important to provide as many specifics as possible—particularly in your earliest drafts. Here are some questions that can help you make your essay convincing and engaging. (You don’t necessarily need to answer all of them; they are just a starting point.)

  • What did you do in your role to fix problems?
  • How did you handle situations where you had to escalate the issue to management?
  • How did you work with people who weren’t members of your team? How did you get what you needed, even from people who couldn’t care less about you?
  • If everyone in the office was down, what did you do to perk people up?
  • Did you ever informally mentor junior colleagues?
  • What fears or problems did you overcome in order to lead successfully?

Writing about Difficulties, Failures and Weaknesses

A common question in MBA essay prompts concerns a failure or setback in your career. These are a few examples of essay prompts that top MBA programs have used to ask about this topic:

  • Tell us three setbacks you have faced.
  • Describe a situation taken from your personal or professional life where you failed. Discuss what you learned.
  • Discuss a time when you faced a challenging interpersonal experience. How did you navigate the situation and what did you learn from it?

These can be unpleasant topics to write about. How should an applicant respond to questions like these?

Pick a Genuine Failure or Weakness

Although it may seem tempting to tell a story in which your own failures are minimized, this type of response is unlikely to be effective, because it does not give you the chance to show self-reflection and personal growth. Moreover, an example where you give a ‘faux failure’ is much less likely to engage the reader than one where you describe a genuine failure of setback.

For example, imagine that you decided to write about an important project that failed due to an error by someone in the team you supervised. You may be tempted to write that “the team member was unable to take the responsibility and should have been monitored more closely.” Although this may be part of the story, a better response would include some reflection on your personal contribution to the problem. Instead of giving the trite insight that you should have monitored the team more carefully, you could write about the shortcomings in your management style and ability to motivate the team. By doing this, you show that you are honest and able to to reflect on failures, and you give yourself the chance to go on to describe what you have learned.

Don’t Turn a Failure Essay Into an Achievement Essay

For instance, in the above example, do not draw the attention away from your failure in managing the team by pointing out how hard you worked on the project yourself. You do not want to give the application committee the impression that you only want to talk about your successes, but are reluctant to reflect on your weaknesses.

Describe What You Learned

End your essay by describing what you have learned from your failure or setback and give an example of how you used your new insight. This is an expected topic even if it is not mentioned in the text of the prompt.

An average essay draws trite lessons. Sticking again with the example above, you might write that “each team member has a unique style and should be motivated accordingly.” A better response includes more details: Why did you fail to connect with the problem team member? Were there warning signs that you could have seen? A great response includes an example where you put your fix into action: you can mention, for instance, how you worked successfully with the same team member on a later project or were able to spot a potential problem early on in another team you managed afterwards.

By taking the courage to write honestly and directly about your failures, and then showing how you have put your learnings into action after the failure, you will have tackled this difficult essay topic successfully.

Now that we have looked at the main categories of MBA essays, let’s talk about one of the persistent myths about the MBA application process: using example essays and templates.

MBA Essay Examples and Templates–A Bad Idea

It is tempting to think that you can model your business school essay off of someone else’s successful essay. People spend time and money searching for “the perfect MBA essay sample” to use as a guide. First, you may hope to avoid the effort of having to write the essay yourself. Second, this is the sort of cargo cult thinking that says: if I copy what a successful applicant did, then I will also be admitted.

The truth of the matter is that sample essays don’t work. People get admitted to MBA programs for many reasons. Menlo Coaching has bought and reviewed several editions of the Harbus Essay Guide , which contains a number of successful HBS essays… and some of the essays therein are absolutely terrible. One essay spent its entire length bragging about the writer’s vast family wealth and all the celebrities the writer knew. Clearly, that applicant did not get in on the merits of their essay-writing skills.

Former HBS director of admissions Dee Leopold famously said that “Applying to Harvard is not an essay writing contest.” As per our MBA applications and admissions guide , people are accepted to MBA programs not on the quality of the writing, but on the quality of the thinking that went into the essay. As a result, “the perfect essay” is actually the one that answers the question based on your perspective and experiences.

MBA admissions director reading an MBA application essay

By focusing on these broad categories, you can avoid some of the pitfalls of the essay writing process. Try to keep in mind what your overall MBA story is and don’t get lost in some of the things that don’t matter, such as “sample essays” or figuring out the exact language you are going to use.

Remember, the best application essay is the one that addresses the question in a way that is tied in to your personal experience.

Read more on MBA essays

  • Taking the Stress out of the MBA Essay Writing Process
  • Best strategies for the Harvard MBA Essay
  • What Matters Most: Conquering the Stanford GSB Essay A
  • Give & Take in the Wharton MBA Essays

Successful MBA Application Essays

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— Name: Stivaly Gomez GMAT Score: 660 GPA: 3.51 Undergraduate Institution: UT Austin Undergraduate Major: Biomedical Engineering Pre-MBA experience: Healthcare Technology Consulting and Product Management Number of years of experience pre-MBA: 7

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Creating something from nothing when i moved to the us.

“Stivaly, the facts can’t be changed. You got an F on your assignment because you didn’t turn it in.”

As I heard these words, I stood next to Ms. Santiago, my 11th-grade History teacher, in shock. I had just arrived in Florida from Venezuela a few weeks before and was still learning the language. This was one of the most transformational moments of my life. By failing, I had the space to reflect on what I had done wrong, and on the lesson that my grandmothers, aunts, and mom had passed on to me—to be strong and unafraid of making mistakes, because mistakes lead to blazing new trails.

My mother, inspired by her mother’s strength, moved away from her home and became the first in her family to earn a degree in Computer Engineering, a degree uncommon for the women in Venezuela in the 1980s. She started her own computer engineering business in Ciudad Ojeda, a city she had never lived in before. In less than 10 years and after a roller coaster of failures and successes, she became one of the city’s most successful entrepreneurs and a role model for other women starting their own ventures. My mother was always vocal about taking risks and learning through setbacks.

Throughout my college years, I leveraged my insights from my experience of emigrating from another country to tutor other students who were going through a similar transition.

Her determination taught me to stand up for myself and follow my dreams regardless of the challenges. After that F in History, I was determined to formulate a plan of action to correct my actions. I sought out new friendships with my classmates to establish a support network. I set my fear of not speaking fluent English aside and dared to make mistakes out loud, because I knew I would learn more that way. I asked for clarifications from teachers and classmates any time I needed it. By the end of my junior year, I had become one of the top students in every one of my classes. I ended the year with a 4.0 GPA, leading to my admission to the Miami Dade Honors College and later to UT Austin’s Department of Biomedical Engineering. At UT, despite the initial culture shock of being one of just five women of color in my Biomedical Engineering class, I continued pushing myself forward to define a career path where I turned my aspirations into real opportunities. I successfully collaborated as a research assistant in Dr. Hugh Smyth’s pharmaceutics lab, and my team was recognized for developing one of the top 10 novel medical device prototypes in a competition of more than 50 devices.

My mother also taught me that striving for greatness came with an obligation to uplift those coming behind us. Throughout my college years, I leveraged my insights from my experience of emigrating from another country to tutor other students who were going through a similar transition.

Having recently emigrated from Venezuela, Mariana was struggling to stay motivated to continue to pursue dentistry, the career of her dreams. Mariana was working to pay for her studies, and was supporting her little brother at home by helping him with his homework. By working with her to build a collection of resources and connecting her with other tutors, students, and faculty who were aligned to life sciences careers, I helped her improve her grades and identify programs that would help her continue to pursue her degree. Now she is on her way to graduating as a general dentist and will be the first in her family to earn a doctoral degree.

Creating Something from Nothing in My Work Experience

As the only Latina in my starting group at Accenture, I made it a point to engage in retention and recruiting initiatives from day one and established the first professional development workshops for Hispanics in the DC office. Through a curriculum focused on building leadership, communication, and networking strategies, I created a platform to support our members and provide them with the tools to build a successful career path inside and outside of the company. This model became the footprint for leads that followed and a key piece to the value offerings provided by the DC office and other offices across the nation.

I joined Accenture to grow my career in the healthcare technology sector. However, the lack of opportunities and resources in the health sector in the federal space local to Washington DC forced me to build a network and career path from scratch. After various networking events and hundreds of emails, it only took one person, a managing director named Matt Farrell, to empathize with my passion for the impact I wanted have in the industry and the grit I had to pursue it. I was staffed on a life sciences project as the lead of the team tasked to create a cloud-based patient services application. Since then I have been positioned to lead projects and teams of experts to deliver on a set of client requirements despite having little to no experience with managing teams or launching products. Exceeding my clients’ expectations has earned us additional work for every project I have led. I have gained the trust of leaders in my practice and established my reputation, and now I am proud to participate in groundbreaking projects that only people with high recommendations could partake in.

I have gained the trust of leaders in my practice and established my reputation, and now I am proud to participate in groundbreaking projects that only people with high recommendations could partake in.

How HBS Will Help Me Build My Vision

My journey at Accenture has allowed me to fight for my passion: creating low-cost medical products that can be accessed by a wider population. This was important because I experienced first-hand how a lack of access to quality healthcare deteriorates a society—I lost my Aunt Marilu to cancer because she lived in a low-income community in Venezuela where she could not access effective treatments.

I aim to dedicate my life’s work to democratize low-cost innovative medical technologies from the US to hospitals across Latin America to improve the quality of care offered in the region. The portfolio of opportunities promoted by the HBS Health Care Initiative will expand my exposure to the sustainable alternatives I will use to address gaps in local and international healthcare systems.

Along with my husband, Jose Mena, who is also applying, I consider Harvard Business School to be my first choice because its focus on leadership. Being the originators of the case method, Harvard offers a unique environment for authentic leadership development where I will learn to be less self-critical, speak with assertiveness, and make tough decisions. Through HBS, I will engage in a collective endeavor to formalize my vision into a reality.

Background:

At Ivy Advisors, after working with hundreds of applicants with a wide range of experiences and backgrounds, we have developed a strong perspective on ‘how to draw out someone’s special spark’. When we engaged with Stivaly, it was very clear from the first interaction that she carried a certain spark, but it was deeply buried behind her fears of having a lower-than-average GMAT score. Her essay is the product of multiple coaching calls and sessions that helped her build a sense of self-confidence in her application so that she can proudly own who she really is beyond her stats and show -not just tell- the value she will add to the Harvard Business School.

At around 1100 words, this is a long essay. However, breaking the essay down into meaningful moments that shaped the applicant made the content much easier to read. The subtitles provided a quick way to transition from one story to another while still holding a central theme.

The average GMAT score of admitted students at HBS is around 730, while the average undergraduate GPA is around 3.7. With stats lower than average, Stivaly needed to show through other data points that she is committed to academic excellence and continues to be a competitive high performer in the workplace and an attractive candidate for MBA recruiters. With seven years of pre-MBA work experience (higher than the average 4.7 years), Stivaly was able to showcase, though her resume and other parts of her application, a rich professional background including three promotions and a number of other academic and professional recognitions. She let the other parts of her application speak to her professional achievements, so that she could make space for the essay to talk about her motivations behind her achievements.

Stivaly’s first story is about leadership and perseverance. First, she starts with a failure. Generally speaking, most people wouldn’t think about starting their Harvard Business School essay by admitting that they got an F at some time in their life. But Stivaly wanted to show who she really is – someone unafraid of failures

While she contextualizes the reason for her failure – moving to a new country and speaking a new language – she never made excuses for it. She owned her mistake and made sure that she would not repeat that mistake again. This sense of ownership demonstrates her not only her maturity at a young age, but also her action-oriented problem-solving character, something essential for leaders in the business world. In a few paragraphs, we get to see the go getter fighter who is clearly committed to excellence.

In addition, Stivaly showed that her pursuit of education was something that extended beyond herself or her grades. She made it clear that it was about continuing the legacy of the women in her family and she felt a sense of responsibility in carrying that legacy forward. She demonstrates that early sign of leadership by pointing to an example of how she used her experience as a way to help someone else who reflected a past version of her.

HBS’s mission is to “Educate Leaders who make a difference in the world”. With this first half of the essay, Stivaly made it clear that she follows a higher purpose. She showed that she was a leader and trailblazer in her community, who is persistent, action-oriented, and who was making a difference in a small way – in someone else’s life.

With this first half of the essay, Stivaly made it clear that she follows a higher purpose. She showed that she was a leader and trailblazer in her community, who is persistent, action-oriented, and who was making a difference in a small way – in someone else's life.

The second half of the essay goes on to expand on Stivaly’s consistent habit of perseverance and impact, as a professional, and at a later point in life. She uses her experience to reshape how organizations think and operate. Despite an unlucky start in Healthcare, she takes immediate action to reverse the situation. The personal connection to her area of impact – helping Latinos and working in Healthcare – show that she is vested in them and she will won’t stop finding ways to improve the status quo. Again, she makes it clear that the motivation behind these pursuits was something beyond herself.

In other words, Stivaly showed through her stories that she is a leader who makes a difference in the world.

Lastly, Stivaly effectively and succinctly articulates why HBS is the right place for her. She doesn’t make the mistake of running a laundry list of items that she will do at HBS (at Ivy Advisors, we see many applicants make that mistake). On the contrary, Stivaly is hyper focused on linking her purpose with the HBS learning environment.

At Ivy Advisors, we believe in the applicant and we propel that applicant with the best version of their authentic selves. With this philosophy, we have helped hundreds of people across backgrounds and styles land at their top business schools.

Lastly, at Ivy Advisors we care about preserving the authentic voice, tone, and style of the applicant. Although many will assert that this essay isn’t perfectly polished like an award-winning novel, we acknowledge and assert that we intentionally respected the style of the applicant. She is imperfect in many ways and her openness to admit it makes her the perfect candidate.

— • Country/State: China • Gender: Female • Ethnicity: Asian • GPA: N/A • GMAT: 710 • Undergrad Major: Mechanical Engineering • Age: 35 • Pre-MBA Industry: Automotive Manufacturing

Sponsored by ARLee Consulting : A boutique admissions consulting firm offering 1on1 coaching customized to help applicants GET ACCEPTED to their dream schools. Its Founder and Managing Director, Alex Ruiz Lee, an INSEAD MBA graduate, uses his experience as former HR Head at Samsung Electronics and Admissions Interviewer for INSEAD to guide you toward acceptance.

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best mba essay

INSEAD ESSAY

Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary (500 words). Three months ago, when I was looking for bridesmaids for my wedding, I reconnected with a friend. She told me: “You’re my role model. When I met you, I told myself to become a woman like you: strong-willed and open-minded”. But I was not always this way. I was born as an ethnic minority in a mountainous rural area of Southwest China, where poverty prevailed, and educational opportunities were rare for girls. As a kid, I asked my mom whether boys were smarter because teachers said so. But she, a college educated woman, told me they are not. She took me to Beijing for a short trip, encouraging me to cross those mountains that surrounded us. This inspired me to grow from a girl who led other girls to play wildly in playgrounds, to a woman capable of leading a global team to overcome the most challenging projects. In university, I was bullied because I could not speak English; at work, people questioned my ability to lead big projects because I am not a German male. It has been joyful to surmount these obstacles. I have even passed determination to others as when I coached another female peer to become a successful project leader or when I guided a team of inexperienced members to collaborate effectively.

These experiences shaped me to feel naturally comfortable in international settings and built up my ability to alleviate cultural conflicts.

I only started to work with Western coworkers when I was 25, and set my feet outside of China for the first time in 2013. Since then, numerous international trips to various countries grew my curiosity for different cultures. A strong affinity opened my heart to express respect and care for people from different backgrounds and to bridge us with universal values. As a result, not only am I currently enjoying life in a country as different to China as Germany, but I am married to a French, and I combine professional career in Germany with continuous trips to France. These experiences shaped me to feel naturally comfortable in international settings and built up my ability to alleviate cultural conflicts. Thomas - the best boss I have ever met – gave me complete autonomy to leverage my problem-solving skills in order to discover issues and search for solutions. I, therefore, created processes to close gaps in change management after I observed changes were not tracked systematically. I organised resources to modify designs inherited from past products in Germany when I saw they no longer fulfilled new requirements. As a female leader, I am always proving myself to be as capable as men. Therefore, I tend to carry others’ workload all by myself without asking for help when needed, which puts unnecessary pressure on myself. I am just concerned that I will be judged as a woman who cannot honour commitments. My husband is helping me to discover that it is okay to properly show my struggles and seek support. INSEAD Gender Initiatives will bring me to an international community of female leaders who have experiences to share on how to position ourselves in men-dominated industries.

Probably the most important essay in INSEAD’s application, this is not a straightforward strengths and weaknesses essay since INSEAD also wants applicants to describe themselves as a person and highlight the factors that influenced their development. Caroline was very concerned about her profile. By the time she applied, she was about to turn 35 whereas the age range of INSEAD’s class is 26 to 32. Her GMAT score was on par with INSEAD’s average (710), which as a Chinese applicant would be considered on the lower side. She also believed her international exposure was somewhat limited compared to a “typical” INSEAD student, and her industry (automotive manufacturing) was not the most attractive of industries for business schools.

With this in mind, we decided to approach the essay with simple language and with a very positive tone and vibe, while touching upon strengths that could be connected to all four INSEAD's admissions criteria...

Caroline begins the essay with a novelist style paragraph. She puts us in a recent situation where she is conversing with a friend who shares with us right away two of Caroline's strengths (“strong-willed and open-minded”). She closes the paragraph with a sentence (“But I was not always this way”) that makes us wonder about her personal story and want to keep reading. She then walks us through her childhood, and we understand that she does not come from an affluent background. She touches upon her mother influencing her to overcome obstacles as a kid and later as a project leader because of the simple fact of being a woman. In this paragraph, we understand she is connecting her strengths to two of the admissions criteria: Leadership Potential and Ability to Contribute. Then she moves on to a paragraph that highlights her international experiences to date and how these have made her be more adaptable in international settings, and curious, respectful and caring for other cultures. Her reference to being married to a French man is a clear indication of this, and it is very easy to derive from this that she definitely meets the International Motivation criterion.

She uses the next paragraph to emphasize her problem-solving skills and her ability to think outside the box. Both strengths are connected to the Academic Capacity criterion. She also briefly mentions that Thomas is the best boss she’s ever had and gave her a great degree of autonomy. This indicates that Thomas had a great influence in her development, and it also shows that she is an appreciative and grateful person, which could also be linked to the Ability to Contribute criterion. She concludes with one weakness. While she has chosen a cliché, I like her choice because this weakness doesn’t go against any of the admissions criteria nor against her career goals. Furthermore, she has approached it from the female angle, which makes it less of a cliché. In short, she has been able to capture the reader’s attention from the very beginning and has connected all her strengths to INSEAD’s four admissions criteria in a very clear and straightforward way, while keeping a very positive tone and vibe throughout the entire essay.

Disclaimer: With exception of the removal of identifying details, essays are reproduced as originally submitted in applications; any errors in submissions are maintained to preserve the integrity of the piece.

— Country/State: International GMAT: 740 GPA: 9+ on 10 Undergrad Major: Engineering Pre-MBA Industry: Consumer Goods

Sponsored by Admissions Gateway : Admissions Gateway has helped 800+ candidates, worldwide, achieve their dreams of gaining admission to the top MBA programs. We specialize in applying to the top-15 programs. Our candidates have a 97%+ success rate with scholarship awards of up to $150,000. Our founder is the #1 rated consultant on Poetsandquants.

best mba essay

Our life experiences shape our skills, perspective and help define our paths. Reflecting on my personal and professional journey, I would like to share three lessons which have strongly shaped my journey and outlook.

My first lesson is about people. I feel fortunate to have understood the enormous potential in empathizing and collaborating with individuals to achieve community success, organizational targets and personal goals.

Perhaps due to my father’s frequent job transfers, I grew-up as a reticent, lone worker, shying away from forging long-lasting relationships. While excelling academically, I skipped participating in anything at school that required dependence on other people. It was only at my undergraduate institution, [University] that I really started building relationships with my hostel-mates and exploring the various opportunities [University] offered.

However, soon dark realities came to the forefront when a final-year student committed suicide while my close friend, [Name], got sucked into a vortex of depression due to his poor academic performance. Deeply shaken, I resolved to address mental-health issues on campus and joined the Institute Counseling Service, comprising student volunteers, faculty and professional counselors who sought to provide emotional and academic help to students.

Driven to make a difference, I led 240 student volunteers, strengthened our mentorship program to identify students in need of professional help and organized Orientation Programs. To dispel the stigma associated with mental-health and build trust, we increased the approachability of counsellors by initiating hostel visits and collaborated with NGOs to use theatre and generate awareness. I personally mentored students and it was heartwarming to create an environment in which people were able to discuss their personal issues freely with me. While I gained friends for life, I realized there is no greater happiness than witnessing one’s mentee overcome difficulties and be successful! Listening to varied personal experiences inculcated empathy and fostered ability to forge strong interpersonal connections.

This experience stayed with me during my professional journey with [Consumer Goods Company]. Just out of college, I had to navigate union strikes, reconcile socio-political contexts and motivate 600+ unskilled workers, several years my senior to transform the quality performance of an $800M factory in a small town. Leveraging interpersonal skills, I understood employee concerns and created an experiential training program. Listening to them, educating them, sharing success and owning failures together, I immersed myself in the workforce environment, instilling a culture of innovation and change. Our efforts reaped dividends as we eliminated all consumer complaints and achieved the best-ever performance in quality metrics, securing [Consumer Goods Company] market-share and launching 24 premium product variants. Thus, I learnt to drive organizational change by harnessing people’s potential.

My second life lesson is about values. I feel long-term success can only be achieved if one has the character to stand by one’s principles during testing times.

At age-5, I recall accompanying my mother to court hearings to witness a long-drawn trial involving my father. Overtime, I understood how my father had been slapped with a fake harassment case because he refused to accept a bribe for professional favors. Standing by his principles, he was later acquitted emerging as my inspiration and teaching me values of honesty and integrity.

After 17 years, these values were tested. Early-on in my role as Quality Manager of [Consumer Goods Company] plant, consumer complaints for a particular defect inflicted 10% market-share losses in [Big City]. On probing, I realized that we had overlooked an important data trend during manufacturing that could have averted the disaster. While corporate auditors were preparing a report attributing the occurrence of defect to chance, I presented the true picture, taking full responsibility. It was a difficult decision as our factory had already lost credibility prior to my joining. Our General Manager intervened to manage the crisis and while recognizing my ethics and courage, placed faith on my ability to redeem myself.

Motivated to prove myself, I worked incessantly with my team, ensuring that I drive systemic changes and build a culture of continuous improvement. Within one-year, we achieved benchmark performances, restoring faith in the unit/team. During our annual performance review, our unit was appreciated for data-integrity, reinforcing my belief in my value system.

The third lesson is about impact. I believe true success is achieved when people are guided by a desire to create sustainable impact and make a positive difference in society.

During a factory-visit, I engaged with our CEO, and advocated driving growth by monetizing [Consumer Goods Company] distribution network to service regional firms/startups. Intrigued, he inducted me into his office in the Trade Marketing and Distribution function in a strategic role, a move unheard for any non-MBA engineer. Initially, I engaged with product entrepreneurs to offer them [Consumer Goods Company] distribution for scaling-up. One case was [Company], a [City]-based startup that innovated on cost-effective sanitary napkins. We are helping them reach 60M consumers in [Country], a country where 75% women resort to unhygienic alternatives. Curious to understand their success, I engaged with the founder, [Name]. I realized [Name] was driven by a desire to positively impact the lives of rural women and this motivated him to innovate continuously.

Reflecting on this conversation, I identified how [Consumer Products Company] could play a larger role in adding to consumer-value and go beyond giving distribution access to CPG startups. If tech leaders such as Google, Microsoft could incubate technology startups, we needed to explore similar models in the CPG space. I formulated a strategic investor model to incubate and eventually acquire CPG startups, a first for an Indian CPG firm, and pitched it to senior leadership. They appreciated my vision of synergizing with startups, providing [Consumer Products Company] marketing expertise and product development insights to encourage product innovation, thereby creating an inorganic growth roadmap for [Consumer Products Company] vision of achieving $15B by 2030.

These lessons provide the foundation to succeed and define my professional ambitions. Going forward, I envision energizing the [Country] CPG startup ecosystem, stimulating innovation and strengthening symbiotic relationships with Corporations to deliver high social-impact products, creating sustainable value for 1.2B Indian consumers. While my experiences have created the primer, I see Harvard as the perfect catalyst to transform me into a change leader. Building on my life lessons, I can’t wait to engage with classmates who bring with them a wealth of global experiences and stories!

Analysis: In this essay, the author shares the three life lessons which have most strongly shaped his experiences and outlook. Each one brings forth a different side of his personality. The first focused on developing empathy and lasting relationships having mostly favored solo working up until his undergraduate days. The second lesson is built around personal family experiences that drove home the importance of standing up for his values: honesty and integrity. The third and final lesson drives home the author’s desire to achieve a lasting positive impact in his professional life, by fostering an internal culture of innovation, and championing start-ups in the Indian CPG industry.

Topic: The difficult part of an open-ended Harvard prompt is deciding what one wants to share. The writer shares the three life lessons which have strongly shaped his experiences and outlook. We think this is a great approach as the writer shows the admissions committee “who” he is and “what” his values and motivations are.

Each lesson brings forth a different side of his personality. The first focused on developing empathy and lasting relationships having mostly favored solo working up until his undergraduate days. The second lesson is built around personal family experiences that drove home the importance of standing up for his values: honesty and integrity. The final lesson drives home the author’s desire to achieve a lasting impact in his professional life, by fostering an internal culture of innovation, and championing start-ups in his country’s CPG industry.

Tone and readability: This essay does not have dramatic flair. Because that’s fine as flair is not everyone’s style and one should stick to his or her style! The writer comes across as someone who has reflected on his experiences and what is important to him. He also comes across as genuine and shows vulnerability as he goes along. There is a certain humility that comes of the page - someone who has accomplished a lot but is comfortable in his skin and able to share not only his achievements but also his failures.

Why this essay wins: We can see the candidate’s accomplishments in his resume and have heard from his recommenders. This essay wins because it allows us to answer the question:

“Would you want this person to be in class with you?”

— • Country/State: International • GPA: 3.32 • GMAT: 750 • Undergrad Major: Economics • Pre-MBA Industry: Non-profit

Sponsored by Ivy Groupe : Ivy Groupe is a boutique MBA admissions consulting company founded by Shaifali Aggarwal , a graduate of Harvard Business School. Shaifali’s philosophy focuses on authenticity and storytelling to help clients craft compelling and differentiated applications that stand out. With this approach, she has successfully helped hundreds of applicants gain admission to top-tier MBA programs. Shaifali has been quoted/featured in US News, Business Insider, Forbes, Entrepreneur, The Economist, and The Muse for her expertise. Read our stellar testimonials / request a free consultation !

best mba essay

PROMPT: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program? (no word limit)

This essay was provided by the experts at Admissions Gateway .

I remember my hands trembling as I clenched the scissors, and my mother’s gorgeous locks fell to the ground − I was six years old. Compelled to quit her studies after marriage, my mother resumed her masters in [course] after ten stifling years. With my father’s solitary income going into tuition for my mother, sister and me, a proper haircut was a wasteful luxury. My parents shielded us from their struggles, but the gravity of our situation hit home as I cut my mother’s hair.

When my mother finally cleared her examinations, I expected things to change. Instead, she declined lucrative offers to join public-services, catering to marginalized populations through [country’s] public healthcare system. My parents unwavering desire to lead a life of meaning, fuelled my own. Over the course of my journey, I have carved my own path to making a difference – one of spreading my ideas and impact, beyond what I could accomplish alone. I would like to share how three transformative experiences, starting over a decade ago, have progressively shaped this lifelong approach.

At 13, I was devastated to see my sister’s tiny frame shake violently as she coughed from asthma. What affected me most was learning that we had all contributed to these respiratory problems, by making [city] the most polluted city in the world.

I refused to remain a silent spectator and started an environment club, [club], at school. Digging-up compost pits and conducting tree-plantation drives, our team explored every opportunity to make our premises greener. The efforts of our small 10-member team indicated to me the potential to spur larger change by motivating all 1500 students to step-up. Our idea to achieve this, by integrating environmental-awareness within our curriculum, was dismissed by the administration for lack of resources. Undeterred, I started writing applications to garner financial support, and within months, led our team to the first place in a national competition. The $15K we won infused both resources and enthusiasm to implement our eco-friendly curriculum.

Juggling my graduation-examinations and endless hours of organizing activities for the entire school, we grew [club] five-fold. Students stepped-up to expand our efforts, from transitioning our school to using solar energy to organizing large-scale zero-waste campaigns. ‘Exponential’ was no longer just a graph I studied, I could tangibly see my impact multiplying by mobilising individuals around me.

Eager to replicate our success beyond school, I initiated environmental workshops for children from urban-slums in [city].

“Boys don’t need to save money for dowry, do they not have to conserve environmental resources either?” asked 11-year old [name]. Half-way into my first workshop, my analogy of saving money to explain the concept of conserving environmental resources, had derailed my session-plan.

Having witnessed the consequences of gender-disparity in my own childhood I started my non-profit [non-profit], during college, to promote holistic life-skills education to uproot such evils. I was happiest spending weekends in community-centres and public-classrooms, with my team of student-volunteers, conducting activity-based workshops for hundreds of children. I vividly remember when, beaming with pride, [name] told me that she had saved enough money to buy her house. She not only grasped complex concepts of banking and savings, but acknowledged herself as a financially-independent female – albeit in a game of Monopoly!

By graduation, we grew to a 20-member team and reached 1,000+ children. However, once I moved to join Investment-Banking, our student-volunteer model disintegrated and fundraising for a full-time team seemed impossible. While struggling to sustain momentum, I saw a class-teacher enthusiastically taking initiative to support our program, during a workshop. Watching her, it struck me that scaling-up [non-profit] was not the only way to further impact.

pullquote align=left text="Over the course of my journey, I have carved my own path to making a difference – one of spreading my ideas and impact, beyond what I could accomplish alone."}

Restructuring our workshops into a comprehensive curriculum, we showcased it to the state academic department. Winning their support, we trained 100 public-school teachers and principals to deliver the program. Within two years, these teachers extended our program to 10,000 children and even co-opted their colleagues. Their efforts reaffirmed my conviction that enabling change-agents at a systemic-level could accelerate impact at scale.

To steer my journey in this direction, I decided to quit my investment-banking job in [country] and return to [country]. Forgoing the financial comfort I was finally providing my family weighed on me, but I chose to follow my heart. I joined [foundation], a philanthropy focused on driving systemic change to tangibly impact India’s education landscape.

Innovative, low-cost teaching-aids developed by [company], my [foundation] portfolio-organisation, drastically improved learning for children in rural classrooms. However, their low-monetization potential generated minimal funder interest, threatening their existence. Their question, “How will we serve these children, when we can barely stay afloat?” echoed my own struggles at [non-profit].

Collaborating with the [state] government, I helped [company] reduce costs through subsidies and extend their program to 40,000 students. I was leading large-scale projects with public systems at [foundation], but I realized that empowering social-enterprises such as [company] to drive systemic change could create ripple-effects throughout the ecosystem.

My ten-year-old self wouldn't believe just how far I have come – my hands no longer shake when I take decisive actions, whose outcomes I cannot always predict.

Today, non-profit social-enterprises in India fail to reach their potential, owing to lack of financial and strategic support - the largest remains 1/100th the size of its global peers. So, I took on the mandate to launch an Accelerator within [non-profit], to ensure this support, even though this meant leaving my team and starting out alone. My path was uphill, given [non-profit’s] strategic shift towards working directly with governments − the initiative was peripheral for every decision, be it budget-allocations or team-building.

The eagerness of portfolio-organizations in leveraging every support opportunity kept me going. Months of co-creating monetization strategies and facilitating government meetings paid off, in one instance, enabling immense expansion for the portfolio-organization to reach 800,000 children. Such successes helped evangelize our potential and we are now raising an independent fund to support 30 entrepreneurs to help transform education for 5M children.

My ten-year-old self wouldn’t believe just how far I have come – my hands no longer shake when I take decisive actions, whose outcomes I cannot always predict. Striving to continually widen my impact has helped me progress from empowering school-students to supporting social-entrepreneurs, towards enabling an entire ecosystem of social change-makers.

Battling one constant challenge throughout, that of inadequate resources, has highlighted how social-finance could be the ‘driving-force’ towards my goal. Most importantly, I have learnt that beyond individual efforts, by spearheading thought-leadership and global alliances, I can mobilize the entire ecosystem, catalyzing robust social-investment markets in India.

My friend [name] described how assimilating diverse perspectives through the case-method at HBS helped him understand nuances of business across cultures, while the vibrant community provided access to global networks. HBS equipped him to launch and grow his company across eight emerging economies, through partnerships with local entrepreneurs. Similarly, I am convinced that the ideas, experiences and relationships built at HBS will help me realize my vision where every [club], [non-profit] and [company] can go on to create the change it aspires to.

Provided by Ivy Groupe

What is most compelling is how through the three examples, the applicant demonstrates leadership, initiative, and impact at increasing levels throughout the essay, starting from a very young age.

The essay is engaging, right from the opening paragraph, when the applicant takes the reader directly to the scene as a six-year-old cutting her mother’s hair. The applicant provides important personal context with respect to the experiences that have shaped her perspective and values, “My parents unwavering desire to lead a life of meaning, fuelled my own.” This in turn, has influenced the applicant’s own desire to take action and “[carve her] own path to making a difference,” which is so clearly stated in the applicant’s thesis statement.

Throughout the essay, the applicant demonstrates her passion for giving back to the community as well as her impactful leadership and initiative.

Throughout the essay, the applicant demonstrates her passion for giving back to the community as well as her impactful leadership and initiative, first in school by starting an environmental club, then by launching a non-profit in college, and finally, by creating an accelerator within the non-profit that she joined. In doing so, she shows the reader how she went about implementing change and the ensuing impact that resulted. However, these successes have not been achieved without their share of challenges and obstacles (“battling inadequate resources”), and so what the reader comes away with is the applicant’s humility and humanness. Moreover, the story-telling is very smooth as the applicant does an excellent job of transitioning from one story to another.

As the essay concludes, the applicant comes full-circle, referencing the opening anecdote, “My ten-year-old self wouldn’t believe just how far I have come – my hands no longer shake when I take decisive actions, whose outcomes I cannot always predict.” The last paragraph is a concise but insightful conclusion that weaves in how the applicant has gotten to know Harvard Business School and how the MBA program will help her achieve her goals.

— • Gender: Female • GPA: 3.8 • GMAT: 710 • Undergrad Major: International Relations and Economics

Sponsored by ATLA.MBA : MBA Admissions Consultants: Best Results for Harvard, Stanford, Wharton.

best mba essay

“The birthing ward is to the right,” the woman explained through our translator pointing to a dark room with no electricity and six cots, three on each side. Flies swarmed throughout the open-air hospital. I was in Vilanculos, Mozambique with colleagues from the IFC. As the team responsible for monitoring the firm’s investment in a gas field joint venture (“JV”) with Sasol (a South African petrochemicals company), we had come for quarterly partner meetings. On this trip however, we had ventured out of Maputo to conduct a site visit of the gas processing plant, and a local hospital funded with its revenues. As we passed the hospital’s pharmacy we came to a leaking tank, water forming a muddy puddle beneath it. Our guide explained the water tank at the hospital had been broken for the past several months. Consequently any water that was needed had to be carried from the nearest borehole.

The previous week in Washington I had updated the valuation for the investment, worried about increasing capital expenditure and how it would impact IFC’s return. This hospital, with its dirt floors and lack of plumbing, put into question my preoccupation with the financials. It was shocking that a gas plant with multi-billion dollar sales agreements could not fund this $500 problem. I soon realized however, it was emblematic of a much larger issue: the complicated relationship between the project’s stakeholders, including the Government, local community and foreign investors.

The JV had gained “community” support through promises of economic growth and the construction of social infrastructure. Yet on our visit to Vilanculos, it was clear the local people had not significantly benefitted from the gas plant. They continued to eke out livelihoods the ways they always had and would for their foreseeable future. The Government’s healthy tax and royalty revenues were the project’s real drivers. These funds could have fixed the hospital; however, when it was told about the leaking tank, the Government claimed fixing the issue was not in its current budget. Just as I in my DC office had lost sight of the individuals who could benefit from the project’s lofty developmental goals, so too had the Government. To preserve the sustainability of the hospital, the JV partners were hesitant to crowd out government responsibility for this public resource with additional private funds. Unfortunately no constructive partnership had been reached between the Government and the providers of private capital to prevent these situations.

Through my work at Goldman Sachs and the IFC, I have developed a strong understanding of finance and firsthand experience of the core issues faced when investing internationally.

After returning to Washington, I worked to ensure the water tank was fixed and the beneficiaries of the development goals were not forgotten. First, I involved broader IFC resources, including a team specializing in strategizing and implementing community outreach. Second, we established a sub-committee to ensure greater accountability and alignment amongst all JV partners for these development initiatives. The water tank has since been fixed, however these broader issues involving the division of public and private responsibility are ongoing.

Through my work at Goldman Sachs and the IFC, I have developed a strong understanding of finance and firsthand experience of the core issues faced when investing internationally. Including when working in frontier markets rarely is monetary funding enough to ensure success on all fronts. IFC’s investment thesis for the Mozambique JV contained two broad objectives: financial and developmental. Without the engagement of a diverse group of stakeholders, including governments and local communities, and their expectation for sustainable returns—the developmental goal would remain unrealized.

My interest in emerging markets and the career ambitions it has fostered are deeply intertwined with my upbringing. My Father is British, and my parents used our resulting dual-citizenships as an excuse to travel. At university, I double majored in Economics and International Relations to further study the convergence of finance and geopolitics. While studying abroad in Shanghai and researching my thesis on foreign investment’s role in the economic growth of Western China, I became aware of my own biases. After receiving a poor grade on an essay I asked the professor how to improve. “You only took account the western point of view,” he said, “what about the Chinese”? I re-wrote the paper and learned to remember both sides. My Mother is an attorney who has successfully managed to run her own law firm and raise two daughters. From her role modeling I learned that I could turn these priorities into a career with significant impact.

To reach this goal will require me to combine the technical knowledge and experiences I have garnered thus far, with a deeper understanding and development of my leadership abilities.

Going forward, I plan to work in private equity within frontier markets and in the longer-term apply my knowledge to a role in international diplomacy. To reach this goal will require me to combine the technical knowledge and experiences I have garnered thus far, with a deeper understanding and development of my leadership abilities.

My most rewarding personal leadership experience has been serving as a mentor to Chason Pan, a first-generation college student at Baruch College who moved from China when he was 18. Chason wants to become an investment banker; however, when we first met he was culturally and experientially unprepared to compete for this position. At the beginning I was frustrated and unsure of the value I could add, as the hurdles to achieving this goal felt insurmountable. One day Chason mentioned a painting that had inspired him. As a fellow art lover, on a whim I suggested we go to the Met. While there his depth of knowledge surprised me. This day, leaving the confines of an office building and getting to see a different side of Chason, was the beginning of our common understanding and working relationship. After knowing Chason holistically, his challenges to achieving a finance internship did not seem as large. His intellect and disciplined work ethic would be an asset to any firm. We incorporated these attributes into his resume and cover letters. Finally, to address his obstacles, I pulled on my own experience recruiting, as well as my network of friends and colleagues, to provide him greater knowledge of the finance industry and the path to get there. After two years of working together, Chason successfully achieved an investment banking internship at JP Morgan last summer.

In business school, I want the opportunity to refine the leadership techniques I have learned though my work with Chason in order to apply them on a broader scale. Additionally, upon graduating I aim to possess a toolkit of strategies to effectively confront the macro issues I experienced in Mozambique—successfully coupling financial return with developmental sustainability.

Our mantra is a very custom program to deliver an essay that:

  • considers the candidate's specific competitive pool;
  • is integral to the unique positioning of the application;
  • demonstrates the applicant's potential to have positive impact;
  • shows authenticity, clarity of thought, and a considered self-awareness; and,
  • connects with the admissions committee reader.

— • Country/State: International • Gender: N/A • Ethnicity: N/A • GPA: 8.2/10 • GMAT: 750 • Undergrad Major: Engineering • Age: N/A • Pre-MBA Industry: E-commerce/Retail

Sponsored by The Jaffe Advantage : The Jaffe Advantage is a full service MBA Admissions Consultancy – with a strong belief in the power of storytelling. I have been advising prospective MBA candidates since 2010 and have helped multiple applicants gain entry to the top U.S. and European business schools.

best mba essay

Prompt: Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn?

Most [Nationality] women would remember their first lingerie shopping experience. It is hard to forget the experience of slipping into a dingy shop with your mother, getting eyed up by the male seller, buying without trial and rushing out before, God forbid, the world realizes you bought a bra.

Lingerie remains a taboo topic in [Country], and fashionable lingerie is considered especially risqué, with a ‘one-size, one-style – fits all’ mindset. Aiming to provide an uninhibited lingerie shopping experience, [Company’s] CEO entrusted me responsibility to make [Company] the largest lingerie player in [Country].

Our primary challenge was to create a transformational lingerie shopping experience in a conservative society. Women were apprehensive to share details and openly purchase lingerie, especially from an unknown start-up. I initiated a pan-India “Fit-for-all” campaign highlighting body diversity and the importance of well-fitting lingerie both for health and self-confidence. The campaign spanned 100+ micro-influencers and connected 5Mn+ women, enrolling 400K followers on social-media.

With [Company's] rapid growth, I focused on ensuring sustainability by building a service-oriented culture.

With traditional firms selling standard sizes this campaign helped identify unavailability of non-average sizes. I then led “Fit-athons’, measuring hundreds of women and built a fit recommendation engine. Collaborating with the Sourcing Head, my team standardised raw materials to ensure comfort and quality across 300+ sizes. To promote correct fit, we disseminated educational content at offline events and social-media.

Reaching women in underpenetrated, non-urban areas was challenging. We developed a strategy to build an e-commerce platform supported with retail stores. Targeting consumers through social-media/affiliates, we focussed on customer-experience across touchpoints – instructional website interface, quality checks, discrete delivery across 28k+ zip-codes and easy try-and-buy options. This increased consumer retention and boosted revenue to $[X]Mn/year.

Concentrating on offline expansion through a micro-markets approach, I identified cities with large addressable markets to open exclusive stores. Leveraging our USP as ‘fit experts’, we introduced consultation programs at our omni-channel outlets, employing virtual inventory exposure to provide the right fit across 10k+ styles. We improved offline accessibility through ~600 neighbourhood stores establishing [Company] in 10 cities with ~$[X]Mn in offline sales and the fastest breakeven for company stores.

With [Company’s] rapid growth, I focused on ensuring sustainability by building a service-oriented culture. Tracking consumer feedback; conducting weekly reviews, introducing soft-skills training and setting-up a NPS-linked appraisal process for 150+ employees, my team enabled 35% uptake in NPS.

Growing [Company] taught me to build brand salience through product differentiation. I learnt to step into the customer’s shoes and innovate by creating interactive, immersive experiences to overcome consumer hesitation. Building consumer loyalty highlighted the importance of product quality, and the need for an unobtrusive service-oriented culture.

Today, [company] serves 2Mn customers, is set to reach $[X]Mn revenue by 2020, and is growing into a women’s fashion brand with aim to expand into Asia-Pacific, the Middle-East and Africa. ___

This introduction immediately captured my attention. Not only is it humorous and engaging, but it establishes that the writer is about to embark on a story focused on leadership and change. Two of the most common mistakes I see candidates make are 1) beginning their essay with a sentence that essentially reiterates the question and 2) writing an introduction that is interesting but long-winded.

Admissions officers read application essays from morning to night. Anytime a candidate can provide a respite from the “ordinary” they are one step ahead. At the same time, it is important to ensure that the essay establishes its thesis early. In this case, the writer has done both by the third sentence.

After establishing context, the writer spends the rest of the essay focusing on her actions. She addresses four different sub-topics: establishing a value proposition based on fit; reaching women in rural areas through e-commerce, creating stores in micro-markets, and building a service oriented culture. Addressing different strategies allows the writer to showcase the variety and magnitude of her experience. She demonstrates her deep knowledge of marketing from e-commerce to customer experience to social media to the use of influencers. Business schools want to know that each of their students will bring a new perspective and point-of-view to the classroom. By using a leadership essay to demonstrate a deep understanding of marketing, the writer sets herself up as an expert who can add value to Kellogg both inside and outside the classroom.

While the essay asks about leadership, Kellogg is known for its focus on teamwork. The writer does an excellent job interweaving the two. She writes about collaborating with the Sourcing Head and she makes sure to credit her team for much of the work. The essay reflects the culture of the school by putting emphasis on working well with others.

Overall this is an excellent essay. However, as a third Party Admissions Consultant (I am reviewing this essay post submission) I can’t help but notice a few things I would have recommended changing. These aren’t show-stoppers, but they are important.

  • First, the solution doesn’t actually address the issue. The writer starts her essay by focusing on the fact that lingerie remains a taboo subject in her country. In order to provide an uninhibited shopping experience, it would be important for the writer to show how she changed the mindset of the consumer. Instead she focuses first and foremost on fit. While she does make reference to a “discreet delivery” in rural markets and writes about micro-influencers (who conceivably would be the ones making lingerie an acceptable subject) she never really addresses how she made lingerie acceptable. Had I been providing advice, I would have recommended that the writer explain how she used micro-influencers (or other tactics) to change the conversation in the country.
  • Second, the writer interchanges the use of “I” and “we.” While it is important to own the story in a leadership essay, there are other grammatical constructions that can be used. The writer could have used the words “our” or “we” only following a reference to the company or her team.
  • Finally, there is one grammatical error. She writes “[Company’s] CEO entrusted me responsibility to make…..” This should have been “[Company’s] CEO entrusted me to make ” or [Company’s] CEO entrusted me with the responsibility to make.” Though the writer is foreign, the essay is written in perfect English making this stand out as an error rather than a sentence written by a candidate whose second language is English. While one grammar mistake will not make or break an application, candidates should be extremely careful to proof their essays multiple times.

Overall this is an excellent approach to Kellogg’s leadership essay. Combined with her above-average academic credentials, I am not at all surprised to learn this candidate was admitted.

The Crimson's news and opinion teams—including writers, editors, photographers, and designers—were not involved in the production of this content.

MBA Essay Topics: What to Expect

MBA Essay Topics

While a school may change the wording of MBA prompts slightly every year, there are some common MBA essay topics that reoccur every application season. The MBA admission essay is a critical component of admission to business school, so preparing in advance by researching common MBA essay topics can give you an advantage.

Although all candidates must possess a winning combination of academic, personal, and professional achievements to get into grad school , MBA programs typically attract and accept students who have significant career experience. Therefore, your professional path is key to your admission to business school and should be emphasized in your application essays. In this article, we’ll look at 10 of the top business schools’ MBA essay topics, identify common themes that you can expect in any MBA essay prompt, and review some exemplary responses to help you prepare for this important part of MBA applications.

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 13 min read

What purpose do mba essay topics serve.

MBA essay topics are meant to elicit what makes you the perfect candidate for an MBA and for the specific business program you are applying to. Your essay should convince the admissions committee that you have what it takes to be successful in an MBA program, based on personal, academic, and work experience, and that you are the right fit for the class. Whether you are writing an MBA personal statement , a statement of purpose, or another type of essay, your essay should tell the story of the steps you took to end up here. MBA essay topics also highlight the mission, core values, and priorities of the business school. Because business schools are all quite different, tailor your essay to emphasize the curricula and teaching approach that appeals to you in the school’s philosophy of business education and research. 

A Master of Business Administration is a highly sought-after credential. Admission to this challenging program is competitive, and the application process, like the MBA itself, is demanding. Business schools are seeking leaders, not followers, and the MBA essay is your opportunity to demonstrate how you measure up. The admissions committee will be keen to understand your background and aspirations and how you see yourself fitting in and contributing to the MBA program. Finally, they will be looking for proof of your self-assessment abilities and business acumen.

The key to acing MBA essay topics you encounter is to remember that everything you include in the essays must inevitably link back to the questions “Why MBA?” and “What makes you right for our MBA program?” We will discuss other important themes below, but as an MBA applicant, all your application components must in some way answer these important questions.

New MBA essay topics are typically published on business schools’ websites in May and June with their updated admissions requirements. However, as we already mentioned, many of the themes remain the same, even if the exact wording of the prompt changes. This is why you can start brainstorming and preparing for common essay topics long before you have to actually submit!

MBA programs may have rolling admissions or deadlines. Several business schools have three application rounds per year. The first round will be in September/October for admission in the fall semester of the following year; in other words, you are applying a full year before you hope to start the program, and your MBA essay is due when you submit your application.

What Format Do MBA Essay Topics Take?

There is a huge variety of formats your MBA essay may take. Some business schools require just an MBA letter of intent or personal statement, but most require one or more essays in different formats. MBA essay topics may be in written, multimedia, and/or video format. For example, John Molson School of Business requires a 500-word MBA statement of purpose and a video interview. Rotman School of Management asks that you include 1–3 images in your application based on their “spike factor”: life experiences that “demonstrate passion, grit, resilience, innovation, drive, ambition,” or other qualities. In addition to a 1,000-word essay, they require a 2-question video interview response with a timed 10-min. written response component. As part of their required essay package, NYU Stern asks you to describe yourself using their “Pick Six” method (six images with an introduction and corresponding captions in a PDF).

These divergent approaches underscore that you should research your preferred business schools carefully. You will see from our list of 10 of the top business schools’ MBA essay topics below that they are all quite different!

An MBA video essay or interview uses a third-party platform, such as Kira Talent , to enable you to introduce yourself and/or verbally respond to a prompt. It serves the same purpose as a written essay, but your answers must usually be much more concise. This requirement should not be mistaken for the interview extended by invitation only if the admissions committee decides to advance you in the application process! That is a separate step.

An MBA video essay, like an interview, is designed to assess your verbal communication skills as well as your ability to pitch yourself and think on your feet. It also helps the admissions committee evaluate how you might contribute to classroom discussions or teamwork. Kellogg Business School is one top b-school which requires an MBA video essay as part of its application.

Still working on your resume?

How Do I Submit my MBA Video Essay? 

Depending on the business school, you will record your video essay either via a link provided on the admissions page as part of the application requirements, or via a link sent to you after you submit your application. It is important to review the admissions page and make sure you understand the submission process.

The topics and instructions for video essays may appear on the admissions page, along with those for other required MBA essays, or they may only be provided once you access the link. In that case, there may be an option to test the platform and practice some questions before the actual recording. However, certain schools, such as Smith School of Business, present random questions in real time “designed to be answered without advance preparation … highlighting how quickly and concisely you can formulate an answer.”

You will be expected to complete any MBA video essay requirements independently, and your application will not be complete until you submit the video essay.

Required vs Optional MBA Essay Topics

With MBA essay topics, “required” vs “optional” also has diverse meanings! One essay topic may be required for first-time applicants, but it may be optional for reapplicants. Each business school may also have a different definition of a reapplicant. For example, if you applied to the MBA program within the last two years, you may be a reapplicant; however, if it has been three or more years, you may be considered a new applicant. It is essential to check which category you fit into and confirm the MBA essay topics and types that apply to you.

For reapplicants, the objective of an optional essay is usually to find out what you have done or what has changed (career moves, test scores) since your last application; in other words, why you are more worthy of admission now. Further, like many other graduate schools, MBA programs may provide the opportunity for applicants to explain any extenuating circumstances in an optional essay. In all cases, we recommend taking advantage of the optional essay to make your application stand out, unless doing so would go against the rules/requirements.

The following list outlines what you can expect in terms of essay requirements this year for admission to 10 top business schools in the United States and Canada. This list includes the name of the school and associated university/location as well as MBA essay topics, submission format, required length, and some examples of good responses.

You can also check out MBA essay questions and answers for Stanford Business School , Harvard Business School , Kellogg Business School (Northwestern U), Wharton School of Business (Pennsylvania U), Haas School of Business (California U), MIT Sloan, Yale, and Columbia.  

1. UCLA Anderson School of Management

University of California Los Angeles

The themes and topics covered by these prompts are extremely common in all types of admissions essays, including  law school essay prompts , medical school secondary essay prompts, and other graduate admissions. Keep these topics in mind as you go through other schools\u2019 prompts, as they are sure to reappear. ","label":"What are you really being asked here?","title":"What are you really being asked here?"}]" code="tab1" template="BlogArticle">

2. Chicago Booth

The University of Chicago Booth School of Business

Notice that Booth wants to see what exactly attracts you to their program and why they would be a good fit with your goals. Schools often want to know why you chose them specifically. Did you do your research? Or are you applying blindly? For example, Booth has The Chicago Approach, which refers to a framework developed in-house by pioneering faculty in the 1950s\u201360s and which continues to evolve and inform their educational direction. This multidisciplinary framework, integrating economics, accounting, sociology, statistics, and psychology, aims to teach students how to think analytically to \u201cdefine problems, ask better questions, and develop better solutions.\u201d ","label":"What are you really being asked here?","title":"What are you really being asked here?"}]" code="tab2" template="BlogArticle">

Example for Essay Topic 1: “How will a Booth MBA help you achieve your immediate and long-term post-MBA career goals?”

Eight years ago, after earning my M.S. in Business Analytics from Franklin University, I partnered with two alumni in a startup venture. TechCapital’s mission is to assess technology needs of companies looking to retrofit their older plants. We act as an intermediary between investors and companies to structure, implement, and manage the retrofitting contract. Our unique business model has proven to be highly successful, and we guarantee significant ROI once operations begin.

Columbus, Ohio, has since come to be known as the Midwest’s “tech capital.” Recent investment in startups is booming. We launched three newly retrofitted enterprises, all representative of key industries: advanced manufacturing, logistics, and insurance. Moreover, we have tripled in size and expanded our core departments: consulting, business analytics, and contracting. Sensing that we are at the cusp of real growth, I know the time is right to step up my game.

With its reputation for innovation, impactful research, and transformative knowledge, the prestigious Booth Weekend MBA Program is my first choice for fulfilling a lifelong ambition. I certainly fit the profile of a high-potential professional seeking to rise to the next level. The Chicago Approach aligns perfectly with my analytical sensibility, as confirmed by attendance at several Roundtables and Student Panels. I am eager to learn from talented peers and an exceptional faculty. Finally, I look forward to building my professional network and ultimately establishing a second TechCapital in Chicago to share lessons learned and implement the novel, creative, and sustainable business solutions our company has pursued.

Check out more Chicago Booth MBA essay examples !

University of Virginia

Notice that Darden wants to see authentic responses based on your own perspective and experiences. They note, \u201cHow you choose to answer a particular question is often as insightful as what you choose to write about.\u201d They will be looking for evidence that their specific approach resonates with you and that you have a clear idea of what you will contribute as a unique individual. Known for its practical application of business knowledge based on research, Darden emphasizes learning by doing. So, they also expect a \u201cshow, don\u2019t tell\u201d approach to their essays, which is a good general strategy for writing most types of admissions essays. ","label":"What are you really being asked about?","title":"What are you really being asked about?"}]" code="tab3" template="BlogArticle">

Example for Essay Topic 2: “Please describe a tangible example that illuminates your experience promoting an inclusive environment and what you would bring to creating an inclusive global community at Darden.”

My first small business experience taught me valuable lessons about customer service and marketing but also about leadership and learning style. I hope to be able to share these insights with my peers at Darden.

To pay for my college tuition, I used to offer summer art classes in my backyard to neighborhood kids. I later expanded my activities by renting a small studio space. Yet, when my students went back to school, my client base shrank. To cover the rent, I offered a seniors’ promotion, and soon every hour not dedicated to my own studies was spent in the studio. It wasn’t an immediate success, however. My students weren’t happy!

In time, I got my answer. One student, expecting a lecture style as value for money, complained, “That’s not teaching.” Another contradicted them, saying, “You’re just telling, not showing.” Someone else said, “This project hurts my hands too much.”

With the kids, I recognized that they all had different needs, based on their ages, abilities, and interests, but I had assumed that my seniors would be a homogenous group. How wrong I was! To be successful, I had to address their different learning styles and expectations as well as any issues with vision, hearing, or fine-motor skills. I had to adapt my approach to each person while still presenting a coherent lesson. I had to recognize that even with adults, there is no single, correct approach.

I do have a passion for engaging with people, and I am a problem-solver by nature, but today, I take the time to better understand others’ perspectives. As a student at Darden, I will seek to connect with my peers and facilitate knowledge sharing. Perhaps most importantly, I will be prepared to challenge preconceptions and help others see things through someone else’s eyes.

4. Desautels

McGill University Desautels Faculty of Management

Desautels describes its business education as non-traditional and professes to recognize the diverse skillset, vision, and range of backgrounds of its applicants. As flexible specializations are offered to allow you to customize your degree, your essays should also reflect a clear sense of your own direction and objectives. Skills taught at Desautels that may differ from other MBA programs include financial technology, data analysis, AI, and design thinking. ","label":"What are they really asking for?","title":"What are they really asking for?"}]" code="tab4" template="BlogArticle">

Duke Fuqua School of Business, Duke University

For all business schools, the importance of an MBA essay should not be underestimated, yet Fuqua\u2019s requirements are extensive and specific. It is important to note the different word limits and details for each type of essay. For example, the first short-answer question is intended to be concise and informative, with a strong message. The second text is intended to be a list, not a dissertation; it should emphasize those experiences that you consider the most relevant, while respecting the word count and page limit. The third should focus on what you know about Fuqua and how you envision enriching the school. Given the range of formats, each essay necessarily showcases your writing skills, attention to detail, and ability to follow directions. The overall result should impress the admissions committee with your knowledge of the school and of yourself. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab5" template="BlogArticle">

Example for Essay Topic 2: “25 Random Things” (10 Prompts to Get You Started)

  • If I could live anywhere in the world, I’d live _______.
  • If money was no object, I’d _______.
  • If I were to teach any subject, it would be _______.
  • If I could only read one book for the rest of my life, it would be _______.
  • I’d love to open a shop that sells _______.
  • I am most proud of _______.
  • I won an award for _______.
  • If I could start a foundation, I would aim to help _______.
  • The first paper I ever wrote was on _______.
  • If I could accomplish just one thing in life, it would be _______.

University of Western Ontario

By these essay topic choices, Ivey is seeking evidence of your character, qualifications, and experience. They are interested in diversity, initiative, and leadership. They wish to discern how the school and MBA program will complement your immediate plans and how well you can elaborate your ambitions. They are also looking for evidence that you have thoroughly researched the school by getting involved in its activities and events for applicants. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab6" template="BlogArticle">

Example for Essay Topic 2: Decision “Tell us about a challenge you have faced in your life, and what lessons you learned from it.”  

Our firm recently went through a merger, and a major challenge was to agree on production restructuring. While our plant included a range of manufacturing processes, the other firm’s three plants were specialized. To address the bottleneck, I met with the director of that company and key personnel. It soon became clear that what was needed was not a complete reorganization of the infrastructure but rather, a creative restructuring of teams. We took advantage of the change to close one floor in our plant that had aging equipment and reorganize the warehouse. In the process, we added a fourth production facility, turned the defunct production floor into office and meeting spaces, expanded the cafeteria, and reclaimed the yard for a staff garden. We also created an innovation hub to regroup senior technicians from each firm and interns from local schools. While this represented a massive challenge, respectful, open communication between the two management teams with input from staff at all levels enabled buy-in and consensus. In fact, the process seemed to energize the new firm. Although initially resistant, the employees recognized the benefits: a safer, cleaner, more pleasant work environment with efficient equipment. This experience was formative for me in terms of conflict mediation. It also showed me that value can be generated from potentially negative circumstances. The new firm has surpassed all its targets, and our HR team can hardly keep up with response to our job postings.

Stephen M. Ross School of Business, University of Michigan, Ann Arbor

By these essay topic choices, Ross is looking for concise, powerful statements that accurately and honestly describe your character and skills. As none of these essays is more than 150 words, it is essential to present the most significant experiences from your background that are the most relevant in the context of this business school.  ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab7" template="BlogArticle">

Example for Essay Topic 3: “Pick one thing from your resume and tell us more.”

My internship with Agrivesta was memorable. With my interest and experience in organic farming, I felt prepared for my role as assistant production manager in this small local startup. However, a major flood changed everything. Suddenly, I had to assume management responsibilities to help coordinate the emergency response and insurance claims. All of us had to pitch in and think on our feet to arrange vet care and alternative shelter for animals. We moved the store to safely sell off produce and maintain the revenue stream. This experience showed me that I can handle pressure, take responsibility, and act autonomously.

New York University

As part of a sprawling city and large university, NYU Stern offers its MBA students a distinct image and a range of degree options, including specializations such as the Tech MBA and Fashion & Luxury MBA. It also offers dual degrees: the JD\/MBA, MD\/MBA, MFA\/MBA, and many others. As part of your responses to the essay topics, it would be important to discuss both sides when applying to one of these unique options not offered elsewhere. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab8" template="BlogArticle">

Examples for Essay Topic: “Change _________ it.”

  • Change: Dare it.
  • Change: Dream it.
  • Change: Drive it.
  • Change: Empower it.
  • Change: Manifest it.
  • Change: [Any word of your choice] it.

Preparing for your MBA interview? Check this out:

9. Tepper School of Business

Carnegie Mellon University

Tepper is looking for evidence of how you can personally contribute to the business school\u2019s mission, values, and diversity. To assess this, they are seeking original stories, evidence of recent advancement, and the ability to overcome setbacks. Their STEM-designated program incorporates management science with expertise in technology, engineering, and mathematics. Therefore, your MBA essay responses should balance your understanding and appreciation of the school culture and your facility in the focus subject areas. ","label":"What are they really asking for?","title":"What are they really asking for?"}]" code="tab9" template="BlogArticle">

Example for Required Reapplicant Essay Topic: “Explain how your candidacy has strengthened since your last application.”

I applied to the full-time MBA at Tepper School of Business two years ago, but unfortunately, I was not accepted. In seeking feedback from Tepper’s admissions services, I learned that my work experience was not considered extensive enough and that my TOEFL and IELTS scores were too low. While my speaking skills are strong, I struggled with the written component, as my studies were undertaken in Spanish in my native Bogotá, Columbia. I believe a related issue was my decision to take both the TOEFL and IELTS, to meet the requirements of my three preferred MBA programs in the United States. Although I prepared extensively for these two exams, without exposure to much specialized vocabulary in my work environment, I had few opportunities to apply my knowledge or practice my skills. Further, I realize now that I rushed the application process due to my excitement at obtaining my F-1 student visa. Nine months did not allow me enough time to adequately prepare both exams as well as fulfil all the other requirements and maintain my performance in my high-level position in human resources.

However, in the meantime, I was accepted to the MBA program at Universidad de los Andes and have just completed my third part-time semester. I was also promoted to the position of assistant director of our firm’s Bogotá branch after three years as an HR associate and four years as department manager. Last summer, I was offered a two-month internship at our sister office in Pittsburgh to engage in the joint exercise of reconciling our reporting, data management, SOP documentation, and other protocols to be able to expand our international market. This immersion experience, which involved considerable translation between Spanish and English alongside bilingual peers, was exactly what I needed to bring both my written and spoken English up to a professional level. In fact, my recent TOEFL score was 105. My IELTS scores were an especially gratifying personal best: Listening: 9, Reading: 7, Writing: 8, Speaking: 9. In writing, I gained a full 3 points.

I have therefore decided to reapply for the Tepper MBA but in the part-time online hybrid stream. I believe this to be a reasonable choice, given my advancement and responsibilities at our firm. The recent rapprochement of our offices in the two countries means that I will be able to travel freely between them. I know that the excellent leadership and analytical training I will receive at Tepper in its STEM-designated MBA will enable me to streamline the Pittsburgh office and develop our Bogotá branch to an unprecedented high level. In fact, our management science-based approach is what sets our HR services apart in that city, and this is precisely why I have returned to re-apply to Tepper—and only Tepper—as it is the ideal environment in which to advance my leadership skills as a new director and ensure that our firm has access to the most advanced business analysis available. Finally, and most importantly, I believe my persistence demonstrates my commitment to and interest in the school as well as my ambition. I am certain my contribution, enriched by recent experiences, will be significant, both academically and among the international student body.

Dartmouth College

Tuck emphasizes both individual and team-based learning in an experiential setting. This business school offers training in specialized skills and knowledge, along with social skills focused on emotional intelligence and self-awareness to support leadership development. With an MBA student population made up of 45% women and 43% international students, the school is highly diverse and seeks to understand through its essay topics how individualism and collaboration will inform your contribution. ","label":"What are they really asking?","title":"What are they really asking?"}]" code="tab10" template="BlogArticle">

Want to see more MBA essay examples from top business schools?

  • Wharton MBA essay examples
  • Columbia MBA essay examples
  • Yale MBA essay examples
  • Kellogg MBA essay examples
  • Haas essay examples
  • Kelley MBA essay examples
  • Cornell MBA essay examples
  • Stanford MBA personal statement examples

An MBA essay is intended to show the admissions committee why you are a perfect candidate for MBA and their program specifically. It also serves to introduce you and complement your application by providing additional information about your background, career experience, aptitude to succeed in a challenging MBA program, business acumen, and motivation. 

Certain business schools tend to change their MBA essay topics each year, while others use the same or similar topics to the previous year. The business school may seek to compare applicants to the previous cohort or focus on current priorities that match their unique philosophy of business education and research.

MBA essay topics are usually announced in May and June for applications starting in the fall for the following academic year.

You can start any time to research business schools, look at the types of MBA essay topics they post, visit the campus, attend events, make inquiries, connect with alumni, make notes, and write drafts. Then, when the topic is announced, you will be ready to write your MBA essay. Give yourself around 6–8 weeks to finalize your essays.

MBA essay topics may be presented as a letter of intent, personal statement, written essay, short answer questions, multimedia presentation, or video essay. One or more essays may be required in different formats. A wide range of formats is used by different business schools.

An MBA video essay is different from an interview, but it may take the form of responses to interview-type questions, such as “tell us about yourself” or “ why do you want to pursue an MBA ?”. It should not be mistaken for the by invitation only interview, which is a separate step. Some MBA video essay topics are proposed in advance in the admissions requirements, while others may be presented via a platform as random questions to which you must respond in real time.

The MBA video essay is part of the application package and must be submitted when you apply or via a link sent to you shortly after you apply.

If you are a reapplicant or have extenuating circumstances, the MBA optional essay will be required. We recommend taking advantage of the optional essay to make your application stand out, unless the instructions state otherwise.

Many applicants wonder if admissions consulting is worth considering. It certainly is, especially if you are unsure how to tackle your MBA essay topics. Your MBA essay is one of the most important components of your application because your admission depends on your career experience, not just your grades. An MBA essay consultant can help you craft a strong written response to your MBA essay topics and prepare for the MBA video essay.

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Mba essays: 5 common pitfalls to avoid in your mba application.

Your MBA essay is an important part of your application. Learn how to make it as strong as it can be ©NYU Stern School of Business / Facebook

Your MBA essay is an important part of your application. Learn how to make it as strong as it can be ©NYU Stern School of Business / Facebook

Competition for an MBA is higher than ever—find out how to write a strong MBA essay by avoiding these common mistakes

By   Norma Maher  

Tue Feb 20 2024

Whether you graduated top of your class, excelled in the GMAT, or have a 10-year career plan, it’s worth investing a few extra minutes to read this list of MBA essay tips and common errors to carefully to set you up with the best chances for success at entering your dream business school.

Without further ado, here are five common pitfalls to avoid when preparing for your MBA essay, and how to address MBA admission essay errors:

5 common MBA essay mistakes

1. neglecting thorough research of each school and program in your mba essay.

While you might be eager to start writing as soon as possible, not dedicating enough time to carefully research each business school can start you off on the wrong foot. Remember that behind an MBA admissions team are real people who know their school inside out—they can easily differentiate a personalized essay from a generic one. 

Online resources, campus visits, and connecting with faculty members can provide you with an understanding of the kind of qualities they are looking for in candidates, and how closely you align with these attributes.

“The biggest mistake is not giving the MBA essay questions enough thought and detail. We want to see thoughtful answers, and hopefully a clearer picture of you as an applicant,” states Alastair Brewer, recruitment and admissions manager of MBA programs at UCD Michael Smurfit Graduate School of Business.

2. Under developing your personal brand in an MBA admission essay

The lack of a well-defined personal brand leaves the admissions team without a clear sense of who you are or the kind of candidate you will be—an already challenging task in a competitive pool of applicants.

Highlighting your unique strengths and goals is a great way to give an admissions team a concrete understanding of what you will bring to an MBA class, and how an MBA fits into your career trajectory. A compelling way to do this could be sharing a personal story that showcases how you applied your technical and interpersonal skills to solve a problem.

“Be yourself and tell us your own unique story. Candidates who spend time on self-reflection and then lean into what truly matters most to them will be well on their way to crafting essays that our team will be thrilled to read,” says Lindsay Loyd, executive director of MBA admissions at NYU Stern School of Business.

3. Not answering all parts of the MBA essay question

In the effort to maintain a personal brand throughout your application, it can be easy to fall into a repetitive approach to various questions. MBA applications typically feature two to four questions, and can vary significantly in format and style, such as the Kellogg video essay or the open-ended Harvard MBA essay. 

To better tailor your responses to the unique requirements of each question, it’s useful to break the title down into small and specific components to address in your answer. Considering the word count can also give you valuable insight into the level of detail they might be looking for. The BusinessBecause Essay Guide is a useful resource to learn more about different MBA essay questions.

“A good tip is to cover the prompt and ask someone to read it for you and guess what the prompt or question was,” says Rebecca Mallen-Churchill, director of graduate recruitment and admissions from the W. P. Carey School of Business at Arizona State University.

Click here to download the free BusinessBecause MBA Essay Guide 2024    

4. Not being direct enough in your MBA essay

The strict word limits of essays pose a significant challenge in finding the balance between conciseness and conveying yourself in the best light. While this might mean sacrificing points you may wish to make, the ability to prioritize arguments and communicate complex ideas succinctly can help your essay stand out.

On average, MBA students go through 10-20 drafts before finalizing their submission. It’s good practice to carefully proofread and edit your work each time, making the effort to fine tune your language as you go.

“Applicants often become so determined to drive home a particular point, or worse, drift off into a tangent, that they fail to succinctly answer the question. Don't answer with "what" when the question asks "how?" or "why?",” says Stacy Blackman, founder of Stacy Blackman MBA Admissions Consulting.

5. Leaving your MBA admission essay to the last minute

Rushing through your MBA essay makes the first four pitfalls on this list increasingly hard to combat. In addition to producing many drafts, it’s important to consider the amount of time required for planning and research, proofreading, and carrying out other tasks within the application process .

Timeframes will also differ, as some schools include the essay questions in the final submission package, while others shortlist candidates before giving essay questions.

Setting personal deadlines in advance is a great way to stay on top of the various essays and deadlines. By starting the process well in advance, you can set the essay aside and look at it again with fresh eyes.

“You spend so much time on your application and essays; finish them within enough time that you can take a break and then proofread one last time,” says J.R. McGrath, executive director of masters admissions at Carnegie Mellon University’s Tepper School of Business.

Writing a good MBA essay is no easy feat, but if you keep this list in mind throughout your essay-writing journey, you’ll be well-equipped to present a stand-out business school application.

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Register to download the free BusinessBecause MBA Essay Guide 2024 | How To Write A Winning Application Essay

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Top MBA Essay Tips For Your MBA Application In 2024

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The Key to Writing Your Best MBA Goals Essay

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Understanding what you want to get out of business school plays a larger role in your MBA essay than you may think.

Top MBA programs are looking for applicants who have a clear idea of how a business degree will help shape their future. This is why the MBA goals essay is such an important piece of your business school application.

But how do you write a goals essay if you’re unsure of your post-MBA goals? What if you are changing careers  and know you want to obtain the skills that an MBA program provides , but aren’t sure which career direction you want to pursue after your degree? Should you spend time looking into post-MBA options? Should you try out different jobs or shadow people in different careers, so that you can submit your MBA essay with a secure MBA goal? Or is it better to write your MBA essay with undefined goals?

The role of post-MBA goals in your MBA essay

Your post-MBA goals should guide you in the application process, and at the very least help you decide where to apply. Not only is it worthwhile spending time finalizing a post-MBA direction, it’s required. You need to know why you want to spend a large amount of your time and money before you apply. Not knowing what your post MBA-goals are could turn your MBA investment into a huge debt with no job to pay it off. Think of your goals as a weathervane—if it’s broken, it spins uselessly in the wind, but when working properly, it points you in the right direction.

Still wondering if business school is right for you? Ask yourself these five questions .

Steps to take before writing your MBA essay

When thinking about how to write an MBA essay, you also need to think about how to identify and define your personal MBA goals. Perhaps you already have a good idea of why you want to attend b-school and what it can help you achieve. If not, here are four steps that will help you understand and articulate your post-MBA goals, so you can write an impressive MBA essay:

Determine your likes and dislikes

Think about what you like and dislike about your current and past jobs. Compile a list of what you’d like more of and what you’d like less of. A simple exercise like this will ensure that you’re not just going through the motions, but that your MBA goals will actually bring you satisfaction in your career and life.

Talk to people in careers you want

Talk to people in jobs that appeal to you. Organize informal interviews or email a list of questions to people you know who have positions that you find attractive. While a post-MBA job or career path may seem appealing on paper, you want to ensure you have a full understanding of the positives, negatives, and opportunities that truly exist .

Consider a career counselor

Think about hiring a career counselor. With the right guidance, you can gain a better understanding of what opportunities exist for MBA graduates, and hone your MBA goals so that you can write a more competitive MBA goals essay. This short-term investment will pay off when you are able to get into the b-school you want and land your dream job after graduation.

Establish connections at companies that interest you

Once you have a better idea of your direction, take a look at the career listings for the bigger employers in the field or fields that interest you. Check out profiles of some of the recent MBAs these companies have hired and see if you can arrange to speak to someone in the roles that appeal to you. Talking with people that were once in your position (and who work at a company of interest) is a great way to grow your network and establish connections that can give you the advantage come interview time. However, it’s also a way to learn more about different positions and better define your MBA goals for yourself and your MBA essay.

MBA goals can be flexible

Not having clear goals will leave admissions officers wondering why you’re putting in the time, effort, and money to obtain an MBA. An MBA essay with clearly defined goals, may also concern b-schools that you won’t be able to find an internship, or eventually a full-time job because you don’t know what you want to do. But don’t worry—admissions officers also recognize that your goals may change over the course of your MBA program and that what you say in your MBA essay is somewhat preliminary. It’s okay to be flexible, but not clueless.

Want more advice on MBA programs and applications and an opportunity to meet with admissions directors? Join top b-schools at The MBA Tour's events across the globe .

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How to Convince MBA Programs You're a Good Fit

Be authentic, be confident and show business schools how the degree is relevant to your professional development.

Convince MBA Programs of Fit

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Being honest with yourself and understanding your own story of why you want to earn an MBA is key.

Administrators and students at business schools say that while it's important to take time to properly research a program prior to applying, MBA applicants should make other key moves during the admissions process to demonstrate that they're a good fit.

Be Authentic

“The biggest piece of advice that we always give candidates is to be themselves,” says Rebecca Mallen-Churchill, senior director of recruitment, admission and financial services for graduate programs at the Arizona State University W. P. Carey School of Business .

That includes being honest with yourself and understanding your own story of why you want to earn an MBA, she says.

“Sometimes if you're not even sure why you want to do an MBA, that will come across to the admissions committee," she says. If you aren't genuine, she adds, you risk matching with a school that might not be a good cultural match and you won't enjoy your time there.

Jim Holmen, director of admissions and financial aid at Indiana University's Kelley School of Business , stresses the value of keeping it real.

"The degree to which the candidate really just is vulnerable and authentic and allows us to get to know them helps quite a bit," he says, "as opposed to someone who is so measured or calculated and is trying hard to deliver what they imagine a business school admissions committee would want to hear or read."

Be Confident

Persuading a B-school to admit you is also about being confident and being able to sell yourself, says Matt Sherman, an MBA student at Drexel University's LeBow College of Business in Pennsylvania.

“Just be confident, be relaxed, especially in the interview process, because they don’t want to see someone who’s nervous, trying to speak quickly,” he says. “Staying poised is what you really want to do.”

Although you want to be on the formal side, almost treat the interview as if you're talking to a friend, Sherman advises. Admissions officers already know an applicant’s academic accomplishments, and they’re trying to see if he or she would be a positive fit at their school.

“To convince an MBA program that you're a good fit is the same way that you would try to convince a standard undergrad college recruiter that you're a good fit,” he says.

Show the Degree's Relevance

The MBA degree should connect with how you want to leverage the education for your professional growth. If what you tell the school in your application and essay isn’t in line with the degree outcomes, a different degree might be better for you, says Stavrula Katsirmas, the associate director of integrated student experience and retention at LeBow.

“I'll try to discuss with them what their goals are, and maybe suggest an alternative degree if there is one within our university that will align with their goals,” she says. “Sometimes applicants feel that the MBA is the catch-all degree or it's just a default if they aren’t sure what they want to do, but an MBA should be used to leverage existing professional experience to get somebody where they want to be .”

A specialized master's degree is sometimes a better fit, she says.

“Most importantly, prospective students should research the program that they're interested in and know about the program, curriculum options and how it's going to help them achieve their academic and career goals,” Katsirmas says.

In addition to basic research like sifting through a college’s website, it’s beneficial to connect with a few current students or alumni to learn more about their experiences and what they liked and disliked about the program, Holmen says.

“Most schools have student ambassadors that are available to prospective students, and through LinkedIn, it's so easy to reach out to people who may have a common connection,” he says. “But really having an understanding of the culture of the program via the people who have experienced it is a good place to be in for applicants.”

Avoid These Mistakes

Mallen-Churchill says she warns students to stay away from including something in their MBA application that they are only including because they think it will impress the admission committee.

“If you really amp up your resume with a bunch of volunteer work, but you didn't actually do it or you played a very small role or it's not something that is honestly really that important to you, then it will show,” she says.

Sometimes applicants want to use certain buzzwords, and it’s obvious they just read an article from a popular news site rather than doing thorough research of an institution, she says.

“Don't slack on the attention to detail, don’t skimp on reviewing your materials, don't just copy and paste your essay into every school's prompt, because we are looking again for those specific reasons why you're choosing our school,” she says.

More often than she’d like, Mallen-Churchill sees essays that were clearly copied and pasted and sometimes even reference a different school than Arizona State.

While confidence is key, Sherman says to not be overly confident and come across as arrogant.

“You're meeting them for the first time so just stay relaxed, and do not get too frantic or too ahead of yourself,” he says. “If you have control over what you're doing, what you're saying and not letting your emotions run through, honestly, you're going to be perfectly fine. It's all about just staying comfortable.”

And while you may be eager to receive an admissions decision, contacting a school with too many follow-ups is not the way to go, experts say.

“We want them to make good use of our time and theirs, so sometimes it gets frustrating when a candidate emails us extremely frequently, often with questions where the answer is clearly stated on our website, or even within the application instructions,” Holmen says. “You certainly want to be remembered, but you want to be remembered for the right reasons.”

The quantity of contact is less important than the quality of contact a candidate makes, he says.

“Use your time and our time wisely. Don't be afraid to reach out to us, but make sure that there's a good reason and there's something that we can truly provide that they couldn't easily find on the website.”

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Tatjana Mitevska , Sam Stephens , Wai Kwen Chan amd Blanka Kovacs

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.

Top school: University of Pennsylvania: Wharton

University of Pennsylvania: Wharton

The Wharton School tops the Global MBA Ranking for the 11th time since the first ranking published in 1999. Its success is aided by an average weighted alumni salary of $245,772, the third highest. The US school is also number one in the research category, which is based partly on the number of research papers written by faculty in selected journals. One former student highlighted the value of Wharton’s alumni network, too, in helping to launch a business. TM

Global MBA Ranking 2024

Read the ranking and report , plus how we compiled our league table . Spotlight on the MBA webinar, February 21: businesseducation.live.ft.com .

Highest salary: Stanford

Stanford

Graduates of the Californian school earn the top average weighted salary of $250,650. Stanford is 23rd overall and is also top for its alumni network and aims achieved, as rated by the graduates surveyed for the ranking. It scored highest for overall course satisfaction, although this is not part of the ranking criteria. Only one other school’s alumni have better career progress, based on seniority changes between before their MBA and now, and the size of the employer graduates work for. SS

Top for carbon reduction: SDA Bocconi

SDA Bocconi

Italy’s SDA Bocconi School of Management performed strongly overall and is up three places to joint third in the MBA table. Its commitment to reducing emissions took it to the top of the carbon footprint rank, up from second last year. This category now awards those with a carbon emissions audit report that includes Scope 3 emissions (notably student and faculty travel). SS

Top school in Asia-Pacific: Ceibs

Ceibs

In joint 21st place, Shanghai-based Ceibs has retained its position as the highest-ranked MBA school in the Asia-Pacific region for the eighth consecutive year. It is one of only two schools in the region in the top 25 of the table. Alumni had an average weighted salary of $189,348, up from last year’s ranking. But it is the 163 per cent alumni wage rise from before the MBA to now that puts Ceibs in the top 10 per cent. SS

Highest new entrant: University of Sydney Business School

University of Sydney Business School

The Australian school made its ranking debut in joint 63rd place — the top new entrant. Its success can be attributed in part to the alumni career progress category, plus the high percentage of the most recent graduating class who found employment within three months of completing the course, and a large proportion of international students in its recent cohort. SS

Highest climbers: Fudan; Terry; Trinity

Fudan

Three schools tie as highest climbers, each rising 21 places: China’s Fudan University School of Management , University of Georgia: Terry in the US and Ireland’s Trinity Business School . Fudan tops this group in joint 27th place overall. The school improved its position in categories including value for money and the student sector diversity rank. There was also a rise in weighted salary, with alumni earning $169,057 on average. BK

Top for sector diversity: ESCP

best mba essay

In 25th place overall, France’s ESCP is top for student sector diversity, which records the range of fields in which current students worked pre-MBA. These include a variety of sectors such as consulting, finance, NGOs, social enterprise and tech. It is also second for value for money and third for international course experience, measuring alumni who had overseas exchanges or internships of at least a month. WKC

Top for career services: Georgia: Scheller

 Georgia Institute of Technology: Scheller

In joint 49th place, Georgia Institute of Technology: Scheller is rated top by alumni for its careers service. This category looks at the effectiveness of the service for careers counselling and finding internships and jobs, according to alumni. The US school has one of the highest employment rates, with 96 per cent of the recent completing class securing job offers. Scheller is also one of the highest risers, moving up 15 places. WKC

The top 25: quick facts

by Blanka Kovacs

Rank 1: Top class Wharton in Pennsylvania tops the ranking for the 11th time, and has the third highest average alumni salary, at $245,772.

Rank 5: Net zero teaching Iese is second in the ESG and net zero teaching rank, due to the proportion of core course hours focused on environmental, social and governance issues.

Rank 8: Worldly wise London Business School is fifth for international course experience, based on the number of alumni completing exchanges and internships abroad, lasting at least one month.

Rank 12= On the up This is Dartmouth ’s best performance since 2022, when it was 18th. It has the second-best alumni network, after Stanford.

Rank 12= Globetrotters HEC Paris leads the top 25 schools for international mobility, based on alumni citizenship and pre-MBA location compared with now.

Rank 17: Bouncing back For the first time since 2021, Esade in Barcelona is back in the top 25, rising 13 places from its position in the 2023 ranking.

Rank 18: Careering ahead UCLA has the highest-rated careers office among the top 25, based on factors including helping to find internships and jobs.

Rank 20: Gender diversity Spain’s IE Business School has the highest percentage of female faculty across the top 25, at 50 per cent.

Rank 23: Well connected Stanford’s alumni network is rated top by graduates, based on its help with career opportunities and generating new ideas.

Rank 24: Pay rise Shanghai University of Finance and Economics has the highest alumni salary increase in the top 25, at 190 per cent.

Rank 25: Great value France’s ESCP leads for value for money within the top 25, a category that considers study costs and post-MBA earnings.

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International Edition

MBA program ranks in top 10 nationally

best mba essay

Article By: Clark Leonard

The University of North Georgia's (UNG) Cottrell Master of Business Administration (MBA) ranked No. 7 nationally on the DiscoverBusiness.us Best Value Online MBA Programs list released in December. 

Located within UNG's Mike Cottrell College of Business (MCCB), the Cottrell MBA went fully online in fall 2022 . 

best mba essay

"The Mike Cottrell College of Business is pleased to receive recognition as a best-value online MBA program. The Cottrell MBA is a challenging MBA program delivered in an online format to meet the needs of busy working professionals across a broad range of fields in both the public and private sectors," Dr. Wendy Walker , MCCB associate dean for faculty and graduate programs, said. "Our faculty experts empower our highly motivated students to explore their leadership potential and create value for their organizations without detracting from their financial goals." 

The 37 ranked schools were selected from a list of 233 schools that were reviewed to create the ranking.

"This ranking reflects the unwavering commitment of our dedicated faculty, the exceptional caliber of our students and our relentless pursuit of academic excellence, all at an affordable price point," Dr. Troy Terry , dean of graduate studies, said. "This recognition is a testament to the collective efforts of our entire Mike Cottrell College of Business community, and we remain steadfast in our mission to empower future leaders and shape the future of business education." 

Alumnus Holloway earns Army promotion

Alumnus Holloway earns Army promotion

Students excel in Model UN event

Students excel in Model UN event

Accounting students offer free tax prep

Accounting students offer free tax prep

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    50 MBA Essays That Got Applicants Admitted To Harvard & Stanford by: John A. Byrne on April 24, 2021 | | 19,011 Views What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

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    On to the Harvard MBA application and essay question itself: HBS clearly likes the responses it has received to the past several years' excellent essay question because this year's question is identical. The essay is again required, and there is a 900-word limit Harvard Business School MBA essay tips There is one question for the HBS Class of 2026:

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  26. MBA program ranks in top 10 nationally

    "The Mike Cottrell College of Business is pleased to receive recognition as a best-value online MBA program. The Cottrell MBA is a challenging MBA program delivered in an online format to meet the needs of busy working professionals across a broad range of fields in both the public and private sectors," Dr. Wendy Walker, MCCB associate dean for faculty and graduate programs, said.