• Hubspot Blog
  • HubSpot.com

Oh no! We couldn't find anything like that.

Try another search, and we'll give it our best shot.

How to Plan, Start, & Grow a Real Estate Business: 27 Essential Tips

David Lawrence

Published: January 10, 2023

Starting a real estate business isn’t for the faint of heart. What other industry requires you to cold call dozens of leads every day but only close five deals in your first year (if you're lucky)?

someone planning their real estate business at a desk

It’s a common adage that 3 out of 4 real estate agents fail within the first five years. But for those who have what it takes, starting your own real estate business can absolutely give you the seven-figure job of your dreams.

Here’s a down-to-earth look at how to start your own real estate business, plus advice for avoiding mistakes that hijack momentum as you grow.

Know Before You Go

For many new agents, real estate is their second, third, or even fourth career. You loved the idea of “being your own boss” while making more than you did at your last job, but freedom has a very different meaning for an employee versus a business owner.

The question is ... which are you?

The first thing you need to know about starting a real estate business is that, yes, this is a business. Whether you’re a solo agent or new to a team, if you have dreams of outperforming the average real estate agent salar y ($44,507 per year), you need to start thinking like a business owner — and that means planning.

How to Start a Real Estate Business

1. Get a CRM.

At the end of the day, a business is a system.

Barry Jenkins is the broker-owner of the #2 Better Homes and Gardens Real Estate Team in the United States. He’s also a guy who hates inefficiency. “I, to a fault, like to make things easy. The reason my business is so successful is that it was built on the core principle of leverage.”

In order to bring that principle to life, Barry uses his CRM as a true lead conversion machine . A CRM is a Customer Relationship Management system that helps you organize your contacts and come up with actionable insights. With it, you can walk leads through relevant nurture campaigns based on lead source or automate the entire transaction process.

This is incredibly useful in real estate because the home buying process is so long with many different steps, multiplied across many agents and even more leads and customers.

Using a CRM to achieve boss-level organization is how Barry and his team sold 240 homes in 2017. And it’s not all about the front end, either. Barry also uses his CRM to send automated onboarding drips to new team members and keep the business admin completely streamlined so that nothing important ever falls through the cracks.

2. Craft your ideal personal plan.

Before you set the right financial goals for your business, you need clear financial goals for your life.

Commissions are great but — let's face it — we all came into this business wanting something bigger and better than what we had. 

Whether that’s the 187-foot yacht of your dreams or the ability to leave the office at 2:00 PM so you can pick up your kids from school, take time to think through what your ideal life would look like.

Consider the following questions: 

Want to retire at 65? Pay your kids’ college in full? Figure out how much you need to put aside every month in order to make that happen. 

It’s so much easier to keep picking up that phone when you know exactly where your profits and commissions are going.

3. Write a real estate business plan.

Now that you’ve put pen to paper to figure out exactly what your biggest, most anti-paycheck-to-paycheck life looks like, it’s time to talk business.

Start writing your real estate business plan, paying special attention to the things that set you apart from other businesses in your area. Give it some real thought. This is where your personal and business identities can really come together to make profit-driving magic.

Start with these questions:

Even if you’re just looking to take administrative work off your plate by hiring your first virtual assistant, it's critical to create that big-picture vision to keep your team inspired and avoid repeating unproductive patterns.

Featured Resource: Free Business Plan Template

Download for Free

4. Build a consistent marketing plan.

In the beginning, it was all about passing your licensing exam, selecting your best-fit brokerage, and building up your database without coming across as “ salesy ” to the friends and family in your sphere of influence (SOI).

However, kicking back and coasting as soon as the referrals start rolling in is one of the biggest mistakes growing agents make. Whether your dream is to become the next Facebook ads guru or a master of Zillow conversions, the only thing you really need to know about marketing is that it’s the one part of your business that never sleeps.

Let these questions guide your marketing plan: 

First, nail down your unique value proposition. This will drive all your future marketing.

Featured Resource: Free Marketing Plan Template


5. Get a website.

97% of all buyers now use the internet as part of their home search.

This means that no matter how much local marketing you do, you need a web presence to attract and engage online leads. It may cost a little money upfront, but a solid, SEO-focused website is essential to success. 

Your site should allow you to integrate internet data exchange (IDX) listings and usher those leads right into your CRM.

Once you have this asset in place, you can start moving toward a consistent blogging and social media strategy to generate more leads.

6. Prospect consistently.

Shiny object syndrome is a big problem in real estate. But the most consistent agent always wins, so choose your prospecting system and stick to it.

In the early days, it’s never a bad idea to optimize your SOI. In fact, the Atlanta-based Graham Seeby Group transformed a list of just 279 contacts into $90 million in home sales in just four years by consistently marketing to their past clients and sphere.

Here’s how co-founder Justin Seeby tells it:

“We focused on the ‘mets’ in our database and it was amazing the volume of transactions we started doing right out of the gate! For example, we did $2 million worth of sales from one couple I hadn’t talked to in 13 years. I mailed them a postcard, because I was afraid to pick up the phone and call them. I didn’t know if they’d know who I was. When they got the postcard, they called me. They ended up spending $1.2 million on a new house and selling an $800,000 house.”

Justin’s prospecting strategy was based on a simple schedule of mailers, emails, and phone calls. A winning system doesn’t have to be complicated, but it absolutely must be consistent.

7. Nurture leads.

If a lead contacts you, they expect to hear from you.

Mike Pannell is a master lead generator and the leader behind Nu Home Source Realty . According to Mike, a follow-up system is crucial to long-term lead conversion. 

“I tell my agents that 70% of people are not going to buy for 180.5 days. If you’re waiting on those new leads to buy, you’re only going to close 3%,” he says. “That will make you enough money to survive, but your goal is six months and beyond. You’ve got to follow up to get to those; you’ve got to build that pipeline to get to those people.”

In addition to avid blogging and website optimization, Mike also checks up on the competition to see what's happening on the ground. 

“I sign up on a lot of different websites out there. I don’t give them a real name, but I give them a real phone number,” he says. “And I can tell you what, I don’t get a lot of calls."

Be the agent who’s always there, and you’ll automatically beat the herd.

8. Have good time management.

If you’re like most of us, a big part of the dream is to have more time and energy for the things that really light you up.

But most agents who set out to build a real estate business haven’t built that into the plan. They end up with a revolving door of team members and have to outwork the business problem du jour. But it doesn’t have to be that way.

For experts in automation, a motivating factor is saving time. By eliminating manual work through automation, you can free up time to focus on the activities that actually drive revenue. 

The ability to do marketing automation further underscores your need for a CRM, which ends up acting as the engine that supports your efforts. 

how to start a real estate business

Free Real Estate Planning Template

Fill out the form to get your strategy template., how to start in real estate.

Once you've created your personal vision, business plan, and unique value prop, it's time to get down to brass tacks.

How do you enter the real estate field and develop as a real estate professional? Here's what you’ll need to do.

1. Get a real estate license.

Obtaining a real estate license is an important first step in your real estate career. The timeline, qualifications, and costs of getting your real estate license are different from state to state, so consult your local real estate bureau to understand what’s required. 

Many states require pre-licensing and renewal courses as well. Once you have your license, however, you can legally sell, broker, or rent real estate in the state in which you’ve obtained your license. There’s one caveat here: Most states require you to work with a brokerage for the first two to three years as an agent. So let’s dive into what that means.

2. Find a brokerage.

A real estate brokerage is an agency where real estate agents work. You might choose to work for a national franchise like Keller Williams Realty or a local boutique brokerage in your area. There are also virtual brokerages popping up around the internet, so do a little digging and find out which option best aligns with your goals.

Consider company culture, commission structure, and possible mentorships when you’re selecting a brokerage. Choose where you’d feel you’d thrive, be fairly compensated, and be able to learn from skilled people.

3. Join the National Association of Realtors (NAR).

Want to call yourself a REALTOR®? Until you join the National Association of Realtors , you can’t. A NAR membership will also earn you access to the Multiple Listing Services (MLS) where you’ll be able to search through all of the listings in the network.

4. Pay your dues.

Don’t expect to get your license, join a brokerage, and start selling million-dollar homes. 

Digital marketing strategist Hillary Robert says , “New real estate agents need to know that building a business takes time, hard work, and effort. To build a sustainable career in real estate, they need to be willing to put in the elbow grease to build an audience and database of contacts. Then they need to learn how to work it, provide value, and be consistent.”

Prepare to roll up your sleeves, do the hard work networking and supporting more seasoned realtors for a few years, and don’t expect to be bringing in the big bucks right away.

5. Find a mentor.

Learn from those around you. Is there someone in your brokerage who specializes in for sale by owner (FSBOs) or has a knack for running Facebook ads? 

Schedule time to grab coffee with them once a month, see if you can shadow them for a day, or offer to help with a project they’re spearheading.

Spend time and build relationships with people who are good at the things you’d like to be good at. It will pay dividends in the years to come.

6. Get crystal clear on who your ideal customer is. 

Working with first-time home buyers is vastly different than working with retirees who are downsizing into an active adult community. Both of those groups are different from second-chance home buyers who are entering the market again after recovering from foreclosure. 

Not only does each of these subsets require different considerations and industry knowledge, but they’re also different audiences. This means they do not share the same needs, concerns, or goals. 

If you want to resonate with prospects, you must understand their pains, problems, desires, and triumphs. The first step toward doing that is to create a buyer persona . 

This exercise can lead to information and perspective that will inform your marketing efforts, your messaging, and even how you present your personal brand.

7. Build your personal brand.

One thing that seasoned real estate agents know to be true is that real estate is a lead-generation business. You should always be building your personal brand and expanding your network.

You can do this by building a personal real estate website outside of the one you have on your brokerage’s site. Create a social media presence for your professional brand. And host happy hours and networking events that will get your name out in the community. 

Read on for even more tips on building your personal brand and lead generation engine.

How to Grow Your Real Estate Business

1. Leverage your sphere of influence. 

When you’re just starting out, you won’t have much of a lead generation engine outside of your SOI, so make sure that your sphere knows that you’re in the industry if they need anything. 

Many real estate agents worry about being too pushy with family, friends, and acquaintances, but if you avoid spamming and only work your profession into conversations organically, you won’t have an issue. This is a big part of your life, and they should know about it.

2. Start networking.

Your sphere is as powerful as its size, and you don’t want to draw from the same well over and over again. One way to widen your SOI is by going to networking events and interacting with other business owners in the community. After all, they might also be potential home buyers. 

Just keep in mind the Law of Reciprocity, making sure to give in these situations just as much as you take. The more you interact and engage, the more your name will stick in their minds. You definitely want that in case they ever need you in the future.

3. Learn how to use sites such as Zillow to your advantage. 

Zillow and similar sites have more authority and larger audiences than you, so it only makes sense to use them as tools for growing your business. 

Many of these sites allow you to create an account, connect your listings, add contact information, and more. Should someone stumble on one of your listings or your profile, they’ll be able to connect with you.

4. Check the cost of Google Ads in your area. 

Because real estate is such a competitive industry, especially in metro areas, Google Ads may not be a cost-effective strategy. However, it doesn’t hurt to check the cost for Google Ads.

Remember people are taking to Google at the beginning of their home-buying journey. Google Ads is one of the quickest ways to drive traffic to your website, so if the cost per click isn’t too high for your target keywords, it is a viable option.

Featured Resource: PPC Planning Kit & Templates

google ads planning

5. Run Facebook ads.

Sixty-nine percent of adults in the U.S. use Facebook. Chances are that your audience is on this platform. By running location-based ads, you can increase your brand awareness in your area and get highly targeted views on your ads.

Featured Resource: Facebook Ads Checklist

facebook ads checklist

6. Optimize your website for organic search.

Search engine optimization takes a while to work, especially in competitive industries, but if you’re going to have a website, it should be optimized for search. Make sure that each page has a purpose, is crawlable by Google, and contains keywords you’d like to be found for.

7. Start blogging. 

Since Google ranks pages, not websites, one way to get more search engine visibility is by blogging. Choose topics that your target audience wants to read, and be sure to also promote each post on social media.

Featured Resource: Blog Post Templates

blog post templates

Once you’ve leveraged business and marketing strategies to your advantage, you’ll begin to see the fruits of your efforts in the form of leads, sales, and revenue.

Common Professional Pitfalls (and How to Avoid Them

1. losing momentum..

You’ve put in the work. Early mornings and late nights following up on leads, arranging showings, and putting out purchase fires have yielded the desired result: consistent sales.

The problem? For many agents just starting their careers, it’s easy to get caught up in this initial rush of success and start relying on their laurels instead of pushing forward. While this may work for a few months or even a year, the loss of momentum can be devastating over time.

To keep sales flowing, it’s critical to keep your foot on the gas and keep looking for new leads.

2. Making social media mistakes.

Connecting with prospective clients means using social media. But the scale and scope of this platform mean that any faux pas — no matter how small — can negatively impact your reputation and your business.

To help reduce the risk of mistakes, follow these three rules.

First, be clear and concise. Don’t use 50 words when 10 will do. This limits the chance of a social media gaffe.

Next, only speak about what you know . This means that if you have a property that’s potentially coming up for sale, don’t post about it until you know for sure. This helps engender client trust and improves your reputation online.

Last but never least? Apologize if you get it wrong. Despite your best efforts, everyone eventually makes a mistake on social media. When it happens, don’t minimize it or pretend it never happened. Instead, own it, apologize, and move on.

3. Trying to do it all alone.

When you start your business, chances are you can handle the workload on your own. As you start to see success, however, you’ll want to scale — and this means bringing in help.

At first, this could be someone to help with sales and purchase documentation or to provide assistance finding and calling leads. Eventually, it may lead to hiring another real estate agent along with a larger complement of office staff.

The takeaway? As success scales, so does complexity: Get ahead of the challenges by bringing in help sooner rather than later.

4. Prioritizing paper.

Despite digital advancements, many real estate processes remain paper-based. But this doesn’t mean your business has to follow suit.

Here, robust CRM tools are a great way to ensure you’ve got access to the data you need, when you need it. While you’ll still have to handle paper reports, you can reduce the risk of lost or duplicate data by digitizing these documents and adding them to your database.

5. Thinking short-term.

Success in real estate means thinking about what comes next — the next client, the next sale, or the next purchase.

The problem? This can lead to short-term thinking that ignores what got you success in the first place: your clients.

As a result, it’s critical to forge a relationship with clients you’ve helped in the past. Not only does this increase the chances that they’ll come back to you if they choose to sell their current home or purchase a new one, but they may also refer you to their friends and family.

Let’s Get Real

Success in real estate is not simple — or easy. With the right approach to business planning, service marketing, and lead generation, however, it’s possible to build a real estate business that helps you achieve life goals and establish a firm financial future.

Best bet? Know why you’re getting into the industry, be prepared to put in the work, and learn from your mistakes.

New call-to-action

Don't forget to share this post!

Related articles.

17 Best Real Estate Podcasts For Agents and Brokers in 2023

17 Best Real Estate Podcasts For Agents and Brokers in 2023

27 Exceptional Real Estate Logos to Help Inspire Yours

27 Exceptional Real Estate Logos to Help Inspire Yours

The Realtor Code of Ethics: What It Is and How to Apply It

The Realtor Code of Ethics: What It Is and How to Apply It

11 Incredible Realtor Business Cards You Need to See

11 Incredible Realtor Business Cards You Need to See

The 15 Best Real Estate Websites for Selling a Home in 2020

The 15 Best Real Estate Websites for Selling a Home in 2020

19 Impressive Examples of Realtor Bios That Win Clients [Template]

19 Impressive Examples of Realtor Bios That Win Clients [Template]

How to Become a Real Estate Agent, According to Experts

How to Become a Real Estate Agent, According to Experts

Real Estate Appraiser: What They Do and How to Become One

Real Estate Appraiser: What They Do and How to Become One

50 Real Estate Hashtags You Can Use to Capitalize on Your Online Presence

50 Real Estate Hashtags You Can Use to Capitalize on Your Online Presence

20 Real Estate Email Templates to Use in 2022

20 Real Estate Email Templates to Use in 2022

Use this free template to plan the marketing, sales, and growth for your real estate business.

9 Steps to Writing a Real Estate Business Plan (+ Templates)

Chris is a writer, coach, speaker, and technology analyst specializing in marketing, lead generation, transactional best practices, and everything in between. See full bio

A real estate business plan is an essential strategy document that every agent, team, and broker needs to ensure that their business is equipped to grow. Having a well-defined real estate business plan ensures that your time, energy, and cash are being spent efficiently in pursuit of your goals. 

However, unless you went to business school or are an experienced entrepreneur, it can be hard to know where to begin writing your business plan. To assist you, we developed three detailed real estate business plan templates—one for new agents, one for team leaders, and one for brokers—which you can adapt to start crushing your goals.

Our 3 Free Real Estate Business Plan Templates

Ready to get started? Each of our three plans has all the essentials you’ll need to set your business up for success in 2022 and beyond. Read on for more information about each version and to download our single agent, team, and brokerage real estate business plan templates.

We’ll provide space for a thorough self-assessment, a chance to nail down exactly what services you offer, and identify exactly who your customers are and how your business will serve them.

1. Individual Agent Real Estate Business Plan

You’ve probably heard coaches and brokers throw around the old adage “All real estate agents are small business owners,” and guess what—it’s totally true. Whether you’re brand-new to the industry or have been buying and selling as a solo agent for years, you need a solid business plan.

Our business plan template is the perfect launchpad and a necessary step to take your real estate business to the next level. 

2. Real Estate Team Business Plan Template

Launching a team? Maybe you’re already running a group of agents within your brokerage and you need to get more organized. Either way, you’re not just a small business owner—you’re also a leader. Having a plan in place to help you achieve your goals, as well the goals of those you lead, is a must-have.

As the leader of your team, you should head up the crafting of this plan, but don’t forget to involve your team members where possible. Get started mapping out your team’s makeup, direction, and goals with this real estate business plan template today.

3. Real Estate Brokerage Business Plan Template

If you’re considering founding a brokerage , you know that there’s a lot that goes into this process. You’ll be spending tons of time and investing considerable resources to make this dream come true. Unless you are sitting on a mountain of cash, you’re going to need a solid plan to make sure you get momentum from the starting line.

Open our business plan template and start to determine exactly what it will take from a space, spending, and support perspective to make your plan of opening a real estate brokerage viable.

Looking for more resources to get your business planning off the ground?

Make sure to check out our real estate business successful launch kit, including our real estate branding guide, lead generation strategy planner, and our ultimate new agent checklist.

Download Our Free Real Estate Business Launch Kit

Writing a Real Estate Business Plan in 9 Easy Steps

1. identify who you are as a real estate agent.

The first step to successful real estate business planning is always self-evaluation. Who are you, why are you in the real estate business, and maybe most importantly, what do you do?

In The Close’s Business Plan Templates, we call this section “Who You Are,” and ask you to develop your:

If you’re a part of a real estate team, you’ll also use this section to define the roles of each member of your crew. Putting on paper what everybody brings to the table is a big part of understanding how to meet your goals.

For brokerages, when crafting your executive summary, keep in mind the type of business you want to run as well as the types of agents you want to attract . Remember, you’re the captain of the ship—who do you want to go to sea with?

THE CLOSE RECOMMENDATION: If you’re looking for a leg up when it comes to understanding who you are as a real estate professional and building out your personal brand, check out Ryan Serhant’s course called How to Build Your Personal Brand. This in-depth walk-through from one of real estate’s most savvy brand marketers is thorough, provides you with tons of great tools, and has been personally reviewed by our team . It’s the real deal.

Visit Sell It Like Serhant

2. Analyze Your Target Real Estate Market

Knowing the haps in the real estate market is critical to success. In this section, you’ll examine every corner of the market, which sections are hot, which sections have slowed down, and most importantly, where the opportunities lie. We suggest taking your time here and really digging into the MLS and figuring out exactly what the numbers tell you.

Though they’re fun to look at, don’t spend too much time examining numbers on the national or even state-wide levels. Real estate is a local pursuit, and while those macro numbers may have some small effects, what matters most is what is happening on the street level of your community.

In The Close’s Business Plan Templates, we ask you to examine and record your local market’s:

[Related article: How to Do a Comparative Market Analysis: A Step-by-Step Guide ]

3. Analyze Your Local Competition

Just like the market, you’ve also got to understand the landscape of your competition.

Knowing who is doing what and how well they’re doing it will help you identify niches that are currently going unfulfilled, as well as what sectors of service are saturated with agents all scrambling to get a piece of the pie.

In our templates, we want you to look for:

If you need some help with this, try following your competitors on social media. Does their target demographic align with their business?

This section is all about understanding what the rest of the field is doing, and pointing out where the market is underserved. Once you do that, you can move in and fulfill a need.

[Related article: How to Compete With Cash Offers: 10 Ways to Write Winning Offers ]

4. Decide What Services You’ll Provide

You might think to yourself, “What do you mean ‘services’? Don’t I just provide, ya know, REAL ESTATE services?” But, this is a question from a person without a plan. That is no longer you.

Yes, you provide real estate services, but which ones? Where is your greatest opportunity? What niche does your market need filled? Perhaps you’ll be a condo specialist? Maybe you’ll focus on first-time homebuyers? What about the vacant land game?

In our templates, we want you to identify your:

You don’t have to pick just one, but failing to choose anything is missing an opportunity. Think long and hard about what you (and your team, if you have one) are good at, what you are passionate about, and what the market needs. The overlap of these categories is your answer.

5. Identify Who Your Ideal Customers Are

Once you have an idea of what services you provide in your market, you have a good idea of who your customers are.

For instance, if there’s a need for a real estate agent (or brokerage) that specializes in first-time homebuyers, you know that your average customer is likely to be younger, which means they are more apt to communicate via social media, which means advertising to them in the newspaper is a waste of money.

On the other hand, if your ideal customers are older retirees, their mailbox and United States Postal Service may still be important ways to communicate with them.

In our templates, we ask you to describe:

Important: Remember, this is not a place to discriminate. In no way, shape, or form are we suggesting that you should use this section to profile or write-off certain groups of people based on their gender, race, color, national origin, sexual orientation, disability, or more.

Rather, this is the section of your business plan where you will describe the business attributes of your customers.

[Related article: How to Get (& Keep) Qualified Real Estate Clients in 2022 ]

6. Conduct a SWOT Analysis

SWOT—or Strengths , Weaknesses , Opportunities, and Threats —is a common tool in business plans, and is especially important in our real estate business plan templates.

Here, you evaluate each of these categories using what you’ve discovered about yourself and your business as you’ve been writing. Think of it as a summary-thus-far.

Then, combine that knowledge with what you know about yourself and how you work. For instance, maybe you are strong in analysis but weak in cold calling? Maybe there is no brokerage that focuses primarily on millennials (opportunity)? Maybe your target market is new construction and there’s a construction slowdown forecasted (threat)?

The SWOT analysis is a great thing to keep nearby even after your real estate business plan is complete. In fact, we’ve spoken to a couple of agents who actually make a copy of this section and tack it on the bulletin board in their office, just so it is top of mind every day.

7. Determine Your Financial, Personal & Growth Goals

All your hard work on your real estate business plan has culminated here: your goals. In this section, you’re going to lay out what your different goals are for your business: financial, growth, and otherwise. Use the research and analysis you’ve completed to solidify your goals into measurable statements you can come back to and evaluate periodically.

Here are some goals you might want to think about:

8. Analyze Your Starting & Ongoing Financial Needs

The penultimate section of your real estate business plan involves getting the math behind all your plans. While financial planning is not everybody’s strong suit, most of the work has already been done for you thanks to the careful investigation you’ve done in the previous sections of your real estate business plan, so have no fear.

In this section of our templates, you’ll do things like:

9. Make a Plan to Revisit Your Business Plan

Finally, don’t forget to complete your follow-up section. It may be tempting to get started right away on the plans you’ve made, but you need to know when you are revisiting your strategy.

Your real estate business plan is a living document, not something carved in stone. We suggest a quarterly check-in to see if the strategies you chose are advancing you toward your goals.

Chris’ Tips: 4 Strategies for Improving Your Real Estate Business Plan Chris Linsell, Senior Real Estate Writer , The Close

Writing a real estate business plan isn’t complicated, but if this is your first time creating a roadmap like this, it can be a little intimidating. To help you settle your nerves and get you off on the right foot, here’s a step-by-step walk-through of how to get started planning a successful real estate business—no matter what shape or size yours will take.

You’ve got your real estate business plan template, and we’ve walked you through exactly what you should expect, every step of the way. But, before you start putting pen to paper, we’ve got four tips you should remember when building out your plan of attack.

📌   Pro Tip Your Short-term Strategies Need to Support Your Long-term Goals

Your real estate business plan is, in large part, about setting goals for yourself and your career. But you’ll never reach those goals if your short-term, day-to-day habits don’t support them.

So, as you’re planning for your future in your real estate business plan, make sure you’re setting goals that your time, talent, and resources will support. There’s nothing wrong with being aspirational and setting yourself up to reach beyond your grasp, but don’t set yourself up for failure by creating goals you don’t have the resources to reach. 

📌   Pro Tip Structure Your Business Around Customer Needs FIRST and Your Abilities SECOND

A common misstep in real estate business planning happens when Realtors build their business around a specific skill, resource, or talent they have without first understanding whether their community has a need that approach will serve. 

For instance, if you identify in your SWOT analysis that you’re fantastic at face-to-face, cold lead interaction (you LOVE to door-knock), but you’re working a community almost exclusively made up of partially occupied vacation homes, you’re likely not going to get the success you desire. 

Start by identifying the needs of your real estate community FIRST, then examine how your skills will meet those needs. 

📌   Pro Tip Focus on Differentiating Yourself

Creating a business model that looks like everybody else’s is a recipe for mediocrity. That’s not to say you should ignore the tried-and-true tenets of a successful real estate business, but those shouldn’t be your focus.

Spend time thinking about what you do better than anyone else. The better you explain your unique value to your potential clients, the more of them you’ll wind up turning into actual buyers and sellers. 

📌   Pro Tip If You’re on a Team, Know Who the Decision-Maker Is

This tip primarily applies to real estate teams and to people starting a brokerage, but is a helpful thought experiment for all. Think about all the resources for your business (your time, your talent, your budget): who is the final decision-maker on how those resources are dedicated? Does it depend on the situation? 

Knowing who has the final say in business and strategic decisions makes getting to the right answer faster and more efficient. And, for those of you running solo operations, ask yourself, “Are there decisions in my business for which I would need approval from my broker? My spouse?”

We want to hear from you. How is your real estate business plan coming together? Let us know in the comments, and let’s keep the conversation going.

Chris is a writer, coach, speaker, and technology analyst specializing in marketing, lead generation, transactional best practices, and everything in between.


Add comment cancel reply.

Your email address will not be published. Required fields are marked *

Related articles

6 must-have real estate buyer’s agent checklists (pdf download).

We put together six efficient checklists to empower your clients to play a more active role in their transactions—giving you back some of your time to foster more client relationships and grow your business.

The Complete Guide to Real Estate Referral Fees in 2023

Let's remove some of the mystery around real estate referrals and the associated fees. We’ll review why referrals happen, explore how agreements work and offer you a template to get started.

7 Proven Real Estate Cold Calling Scripts for Fearless Lead Gen

We know firsthand how intimidating dialing up strangers can be. That's why we put together this step-by-step guide using tried-and-tested real estate cold calling scripts that will boost your confidence, plus expert tips and advice.

The Close has a policy of fierce editorial independence. We do not accept money, services, or products in exchange for positive reviews or product placement. Period. If you read about a product or service on this website, it’s because we genuinely think it’s great.

However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. We have affiliate partnerships with these companies and make money when we feature their products on the site.

The reason these companies want to work with us is that they know our readers represent the most engaged, professional, and committed real estate agents online today.

Real Estate Business

How To Write A Real Estate Business Plan

real estate website business plan

What is a real estate business plan?

8 must-haves in a business plan

How to write a business plan

Real estate business plan tips

Success in the real estate investing industry won’t happen overnight, and it definitely won’t happen without proper planning or implementation. For entrepreneurs, a  real estate development business plan can serve as a road map to all of your business operations. Simply put, a real estate business plan will serve an essential role in forming your investing career.

Investors will need to strategize several key elements to create a successful business plan. These include future goals, company values, financing strategies, and more. Once complete, a business plan can create the foundation for smooth operations and outline a future with unlimited potential for your investing career. Keep reading to learn how to create a real estate investment business plan today.

What Is A Real Estate Investing Business Plan?

A real estate business plan is a living document that provides the framework for business operations and goals. A business plan will include future goals for the company and organized steps to get there. While business plans can vary from investor to investor, they will typically include planning for one to five years at a time.

Drafting a business plan for real estate investing purposes is, without a doubt, one of the single most important steps a new investor can take. An REI business plan will help you avoid potential obstacles while simultaneously placing you in a position to succeed. It is a blueprint to follow when things are going according to plan and even when they veer off course. If for nothing else, a real estate company’s business plan will ensure that investors know which steps to follow to achieve their goals. In many ways, nothing is more valuable to today’s investors. It is the plan, after all, to follow the most direct path to success.

real estate investing business plan

8 Must-Haves In A Real Estate Business Plan

As a whole, a real estate business plan should address a company’s short and long-term goals. To accurately portray a company’s vision, the right business plan will require more information than a future vision. A strong real estate investing business plan will provide a detailed look at its ins and outs. This can include the organizational structure, financial information, marketing outline, and more.  When done right, it will serve as a comprehensive overview for anyone who interacts with your business, whether internally or externally.

That said, creating an REI business plan will require a persistent attention to detail. For new investors drafting a real estate company business plan may seem like a daunting task, and quite honestly it is. The secret is knowing which ingredients must be added (and when). Below are seven must-haves for a well executed business plan:

Outline the company values and mission statement.

Break down future goals into short and long term.

Strategize the strengths and weaknesses of the company.

Formulate the best investment strategy for each property and your respective goals.

Include potential marketing and branding efforts.

State how the company will be financed (and by whom).

Explain who is working for the business.

Answer any “what ifs” with backup plans and exit strategies.

These components matter the most, and a quality real estate business plan will delve into each category to ensure maximum optimization.

A company vision statement is essentially your mission statement and values. While these may not be the first step in planning your company, a vision will be crucial to the success of your business. Company values will guide you through investment decisions and inspire others to work with your business time and time again. They should align potential employees, lenders, and possible tenants with the motivations behind your company.

Before writing your company vision, think through examples you like both in and out of the real estate industry. Is there a company whose values you identify with? Or, are there mission statements you dislike? Use other companies as a starting point when creating your own set of values. Feel free to reach out to your mentor or other network connections for feedback as you plan. Most importantly, think about the qualities you value and how they can fit into your business plan.

Goals are one of the most important elements in a successful business plan. This is because not only do goals provide an end goal for your company, but they also outline the steps required to get there. It can be helpful to think about goals in two categories: short-term and long-term. Long-term goals will typically outline your plans for the company. These can include ideal investment types, profit numbers, and company size. Short-term goals are the smaller, actionable steps required to get there.

For example, one long-term business goal could be to land four wholesale deals by the end of the year. Short-term goals will make this more achievable by breaking it into smaller steps. A few short-term goals that might help you land those four wholesale deals could be to create a direct mail campaign for your market area, establish a buyers list with 50 contacts, and secure your first property under contract. Breaking down long-term goals is a great way to hold yourself accountable, create deadlines and accomplish what you set out to.

3. SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis involves thinking through each of these areas as you evaluate your company and potential competitors. This framework allows business owners to better understand what is working for the company and identify potential areas for improvement. SWOT analyses are used across industries as a way to create more actionable solutions to potential issues.

To think through a SWOT analysis for your real estate business plan, first, identify your company’s potential strengths and weaknesses. Do you have high-quality tenants? Are you struggling to raise capital? Be honest with yourself as you write out each category. Then, take a step back and look at your market area and competitors to identify threats and opportunities. A potential threat could be whether or not your rental prices are in line with comparable properties. On the other hand, a potential opportunity could boost your property’s amenities to be more competitive in the area.

4. Investment Strategy

Any good real estate investment business plan requires the ability to implement a sound investment strategy. If for nothing else, there are several exit strategies a business may execute to secure profits: rehabbing, wholesaling, and renting — to name a few. Investors will want to analyze their market and determine which strategy will best suit their goals. Those with long-term retirement goals may want to consider leaning heavily into rental properties. However, those without the funds to build a rental portfolio may want to consider getting started by wholesaling. Whatever the case may be, now is the time to figure out what you want to do with each property you come across. It is important to note, however, that this strategy will change from property to property. Therefore, investors need to determine their exit strategy based on the asset and their current goals. This section needs to be added to a real estate investment business plan because it will come in handy once a prospective deal is found.

5. Marketing Plan

While marketing may seem like the cherry on top of a sound business plan, marketing efforts will actually play an integral role in your business’s foundation. A marketing plan should include your business logo, website, social media outlets, and advertising efforts. Together these elements can build a solid brand for your business, which will help you build a strong business reputation and ultimately build trust with investors, clients, and more.

First, to plan your marketing, think about how your brand can illustrate the company values and mission statement you have created. Consider the ways you can incorporate your vision into your logo or website. Remember, in addition to attracting new clients, marketing efforts can also help maintain relationships with existing connections. For a step by step guide to drafting a real estate marketing plan , be sure to read this guide.

6. Financing Plan

Writing the financial portion of a business plan can be tricky, especially if you are starting your business. As a general rule, a financial plan will include the income statement, cash flow, and balance sheet for a business. A financial plan should also include short and long-term goals regarding the profits and losses of a company. Together, this information will help make business decisions, raise capital, and report on business performance.

Perhaps the most important factor when creating a financial plan is accuracy. While many investors want to report on high profits or low losses, manipulating data will not boost your business performance in any way. Come up with a system of organization that works for you and always ensure your financial statements are authentic. As a whole, a financial plan should help you identify what is and isn’t working for your business.

7. Teams & Small Business Systems

No successful business plan is complete without an outline of the operations and management. Think: how your business is being run and by whom. This information will include the organizational structure, office management (if any), and an outline of any ongoing projects or properties. Investors can even include future goals for team growth and operational changes when planning this information.

Even if you are just starting or have yet to launch your business, it is still necessary to plan your business structure. Start by planning what tasks you will be responsible for, and look for areas you will need help with. If you have a business partner, think through your strengths and weaknesses and look for areas you can best complement each other. For additional guidance, set up a meeting with your real estate mentor. They can provide valuable insights into their own business structure, which can serve as a jumping-off point for your planning.

8. Exit Strategies & Back Up Plans

Believe it or not, every successful company out there has a backup plan. Businesses fail every day, but investors can position themselves to survive even the worst-case scenario by creating a backup plan. That’s why it’s crucial to strategize alternative exit strategies and backup plans for your investment business. These will help you create a plan of action if something goes wrong and help you address any potential problems before they happen.

This section of a business plan should answer all of the “what if” questions a potential lender, employee, or client might have. What if a property remains on the market for longer than expected? What if a seller backs out before closing? What if a property has a higher than average vacancy rate? These questions (and many more) are worth thinking through as you create your business plan.

How To Write A Real Estate Investment Business Plan: Template

The impact of a truly great real estate investment business plan can last for the duration of your entire career, whereas a poor plan can get in the way of your future goals. The truth is: a real estate business plan is of the utmost importance, and as a new investor it deserves your undivided attention. Again, writing a business plan for real estate investing is no simple task, but it can be done correctly. Follow our real estate investment business plan template to ensure you get it right the first time around:

Write an executive summary that provides a birds eye view of the company.

Include a description of company goals and how you plan to achieve them.

Demonstrate your expertise with a thorough market analysis.

Specify who is working at your company and their qualifications.

Summarize what products and services your business has to offer.

Outline the intended marketing strategy for each aspect of your business.

1. Executive Summary

The first step is to define your mission and vision. In a nutshell, your executive summary is a snapshot of your business as a whole, and it will generally include a mission statement, company description, growth data, products and services, financial strategy, and future aspirations. This is the “why” of your business plan, and it should be clearly defined.

2. Company Description

The next step is to examine your business and provide a high-level review of the various elements, including goals and how you intend to achieve them. Investors should describe the nature of their business, as well as their targeted marketplace. Explain how services or products will meet said needs, address specific customers, organizations, or businesses the company will serve, and explain the competitive advantage the business offers.

3. Market Analysis

This section will identify and illustrate your knowledge of the industry. It will generally consist of information about your target market, including distinguishing characteristics, size, market shares, and pricing and gross margin targets. A thorough market outline will also include your SWOT analysis.

4. Organization & Management

This is where you explain who does what in your business. This section should include your company’s organizational structure, details of the ownership, profiles on the management team, and qualifications. While this may seem unnecessary as a real estate investor, the people reading your business plan may want to know who’s in charge. Make sure you leave no stone unturned.

5. Services Or Products

What are you selling? How will it benefit your customers? This is the part of your real estate business plan where you provide information on your product or service, including its benefits over competitors. In essence, it will offer a description of your product/service, details on its life cycle, information on intellectual property, as well as research and development activities, which could include future R&D activities and efforts. Since real estate investment is more of a service, beginner investors must identify why their service is better than others in the industry. It could include experience.

6. Marketing Strategy

A marketing strategy will generally encompass how a business owner intends to market or sell their product and service. This includes a market penetration strategy, a plan for future growth, distribution channels, and a comprehensive communication strategy. When creating a marketing strategy for a real estate business plan, investors should think about how they plan to identify and contact new leads. They should then think about the various communication options: social media, direct mail, a company website, etc. Your business plan’s marketing portion should essentially cover the practical steps of operating and growing your business.

real estate investor business plan

Additional Real Estate Business Plan Tips

A successful business plan is no impossible to create; however, it will take time to get it right. Here are a few extra tips to keep in mind as you develop a plan for your real estate investing business:

Tailor Your Executive Summary To Different Audiences: An executive summary will open your business plan and introduce the company. Though the bulk of your business plan will remain consistent, the executive summary should be tailored to the specific audience at hand. A business plan is not only for you but potential investors, lenders, and clients. Keep your intended audience in mind when drafting the executive summary and answer any potential questions they may have.

Articulate What You Want: Too often, investors working on their business plan will hide what they are looking for, whether it be funding or a joint venture. Do not bury the lede when trying to get your point across. Be clear about your goals up front in a business plan, and get your point across early.

Prove You Know The Market: When you write the company description, it is crucial to include information about your market area. This could include average sale prices, median income, vacancy rates, and more. If you intend to acquire rental properties, you may even want to go a step further and answer questions about new developments and housing trends. Show that you have your finger on the pulse of a market, and your business plan will be much more compelling for those who read it.

Do Homework On The Competition: Many real estate business plans fail to fully analyze the competition. This may be partly because it can be difficult to see what your competitors are doing, unlike a business with tangible products. While you won’t get a tour of a competitor’s company, you can play prospect and see what they offer. Subscribe to their newsletter, check out their website, or visit their open house. Getting a first-hand look at what others are doing in your market can greatly help create a business plan.

Be Realistic With Your Operations & Management: It can be easy to overestimate your projections when creating a business plan, specifically when it comes to the organization and management section. Some investors will claim they do everything themselves, while others predict hiring a much larger team than they do. It is important to really think through how your business will operate regularly. When writing your business plan, be realistic about what needs to be done and who will be doing it.

Create Example Deals: At this point, investors will want to find a way to illustrate their plans moving forward. Literally or figuratively, illustrate the steps involved in future deals: purchases, cash flow, appreciation, sales, trades, 1031 exchanges, cash-on-cash return, and more. Doing so should give investors a good idea of what their deals will look like in the future. While it’s not guaranteed to happen, envisioning things has a way of making them easier in the future.

Schedule Business Update Sessions: Your real estate business plan is not an ironclad document that you complete and then never look at again. It’s an evolving outline that should continually be reviewed and tweaked. One good technique is to schedule regular review sessions to go over your business plan. Look for ways to improve and streamline your business plan so it’s as clear and persuasive as you want it to be.

Reevauating Your Real Estate Business Plan

A business plan will serve as a guide for every decision you make in your company, which is exactly why it should be reevaluated regularly. It is recommended to reassess your business plan each year to account for growth and changes. This will allow you to update your business goals, accounting books, and organizational structures. While you want to avoid changing things like your logo or branding too frequently, it can be helpful to update department budgets or business procedures each year.

The size of your business is crucial to keep in mind as you reevaluate annually. Not only in terms of employees and management structures but also in terms of marketing plans and business activities. Always incorporate new expenses and income into your business plan to help ensure you make the most of your resources. This will help your business stay on an upward trajectory over time and allow you to stay focused on your end goals.

Above all else, a  real estate development business plan will be inspiring and informative. It should reveal why your business is more than just a dream and include actionable steps to make your vision a reality. No matter where you are with your investing career, a detailed business plan can guide your future in more ways than one. After all, a thorough plan will anticipate the best path to success. Follow the template above as you plan your real estate business, and make sure it’s a good one.

How To Become A Property Manager: The Ultimate Guide

Opening a business bank account in 5 steps, 15 questions to ask a potential business partner, a guide to the most landlord friendly states, real estate cycle: understanding the four phases, real estate absorption rate and what it means for investors.

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Real Estate Website Business Plan

Start your own real estate website business plan

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Our staff has the knowledge and foresight to help the industry into the 21st century. We are committed to technology growth and the changes in the real estate industry.

2.1 Organizational Structure

Regional office (1 per state):

Corporate office:

2.2 Guarantees and Warranties

Our service agreement with the agents will include all requirements dictated by each state in performing our broker duties. We will also provide technical support for all of the services and software provided on our website. The computer manufacturer will provide all hardware warranties.

Errors and Omissions Insurance will be mandatory and billed directly to the agent quarterly ($60).

The escrow account will be balanced and certified monthly by a subsidiary of Bank of America.

All agents will be required to hold a membership with the National Association of Realtors and be subject to all of their rules of ethics and standard operating procedures.

2.3 Start-up Summary

Our start-up is fully financed by David Hall. He is capable of supplying the capital for regional development. It is assumed that, without financing, the company’s growth will be fulfilled by revenues. The profile suggests such a low overhead that no need for further financing is needed. Our only advantage to financial help is to accelerate the growth process for a national presence.

Real estate website business plan, company summary chart image

2.4 Technology

We will be spending a large amount of our profits on development and compter equipment to better service our agents and stay slightly ahead of the technology trends. The project demand for capital will grow only slightly over the first three years as our template for the business pan will copy well from one state to another. Our expense will be centered on maintenance and upgrading over a long term and should not exceed 2% of gross revenues.

Start your own business plan

Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan.

Garrett's Bike Shop

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

real estate website business plan

Plan, fund, and grow.

Easily write a business plan, secure funding, and gain insights.

Achieve your business funding goals with a proven plan format.

real estate website business plan

15+ Real Estate Business Plan Examples [ Commercial, Online, Agency ]

Real estate business plan, 15+ real estate business plan examples, 1. real estate business plan template, 2. start-up real estate business plan template, 3. real estate agent/agency business plan template, 4. real estate website business plan template, 5. free one page real estate business plan template, 6. free sample real estate business plan template, 7. free simple real estate business plan template, 8. free commercial real estate business plan template, 9. real estate investing sample business plan, 10. basic real estate business plan, 11. real estate network business plan, 12. real estate business plan example, 13. investment real estate business plan, 14. real estate business plan in pdf, 15. simple real estate business plan, 16. real estate business plan format, what is a real estate business plan, types of real estate, how to prepare a real estate business plan, what are the components of a profit and loss statement, how long should a business plan be, what is the commonly used pricing strategy for real estate.

real estate business plan template

start up real estate business plan template

1. Give Summary of the Plan

2. provide an overview of the business, 3. cite the sales and marketing strategies, 4. discuss how operations and management are done, 5. present the financial plan, more design, 13+ real estate listing marketing plan examples & templates ..., 12+ best real estate portfolio examples & templates [download ..., 26+ business plan examples [ startup, restaurant, small business ..., 13+ commercial real estate marketing plan examples - pdf ..., 9+ wholesale real estate marketing plan examples - doc, pdf ..., 23+ creative real estate marketing plans - pdf, word examples, 16+ free real estate sales plan examples - pdf, word examples, 9+ affiliate marketing business plan examples - pdf examples, free 34+ simple business plan examples in pdf ms word ..., free 25+ sales plan examples in pdf word | pages | google ..., 20+ best real estate magazine examples & templates [ download ..., free 10+ real estate inventory examples & templates [download ..., related articles.

Pro Business Plans

How to Write a Real Estate Website Business Plan in 2023

Are you looking to create a real estate website? Developing an effective business plan is essential to getting your real estate website off the ground. A real estate website business plan should include a thorough analysis of the market and how you plan to position your website within it. It should also include an estimate of potential costs, as well as a timeline for launching your website. In this article, we’ll provide you with all the information you need to create a comprehensive business plan for your real estate website. We’ll cover topics such as market research, pricing, budgeting, and more. Read on to learn how to write a real estate website business plan in 2023.

Why is a Real Estate Website Business Plan Important?

A real estate website business plan is essential for any aspiring real estate agent looking to launch a successful website. Without a comprehensive plan in place, it’s difficult to tell whether your website will be successful or not. A real estate website business plan should outline the website’s goals, objectives, and strategies and the costs associated with launching and maintaining the website. Additionally, it should feature a detailed marketing plan, which should include a breakdown of the target audience and the most effective methods for reaching that audience. Without a well-rounded business plan, it will be difficult to predict the success of a real estate website. Taking the time to craft a comprehensive plan will help ensure the success of your website, and will ultimately pay off in the long run.

How to write a Real Estate Website Business Plan

Writing a business plan for a real estate website can help you create a roadmap for success and ensure your venture has a solid foundation.

To get started, here are the key elements you should include when writing a real estate website business plan:

- Executive Summary

- Company Description

- Market Analysis

- Website Design

- Technology

- Domain Name

- Target Audience

- Competitors

- Sales & Marketing Plan

- Financial Plan

1. Executive Summary

An effective real estate website business plan should always begin with an executive summary. This is your opportunity to provide a brief overview of the business and explain why it is worth investing in. This can be done by summarizing the main points of the business plan, including the mission statement, the potential market and customer base, the proposed concept, and the expected return on investment.

The executive summary should also include a brief overview of the potential costs associated with running the website, such as website hosting fees, marketing costs, and any other fees associated with the website. Additionally, it should also include a brief overview of the expected return on investments, such as expected revenue, profit, and customer growth over time.

By providing a concise executive summary, investors will be able to quickly assess whether or not they want to read the rest of the business plan. For those looking to get their real estate website up and running, an executive summary is an essential component of the business plan.

2. Company Description

This is part of the real estate website business plan where you fully introduce the company. Start this section with the name of the website you are launching, along with the purpose and target audience of the website. Also include the owner’s details and a brief description of their experience.

The second part of the company description should outline the website’s short and long-term goals. Provide a brief market study showing that you understand the trends in the real estate industry and why the website will succeed in this market. Explain how the website offers a unique perspective or service that sets it apart from competitors. Finally, include information about the website’s financing and budgeting plans.

3. Market Analysis

Before you can begin to write a business plan for a real estate website, it is important to understand the current market. You need to identify the target market, competition, and potential marketing methods.

3.1 Target Market

The target market of a real estate website depends largely on the type of service or product being offered. This section should explain who the ideal customer is and why they would be interested in the services or products offered by the real estate website.

3.2 Competition

Conducting a competitive analysis is important for any business. Research existing real estate websites and the services they offer. Analyze the pricing, customer base, and features of the competitors’ websites and explain how your website will stand out from them.

3.3 Marketing Strategy

Developing a comprehensive marketing strategy is essential for any business. Explain how you will promote your website, including the channels you plan to use, such as social media, SEO, and PPC. Develop a budget for your marketing efforts and explain how you plan to measure success.

4. Website Design

In this digital age, having a website for your real estate business is a must. Your website will serve as your online presence and help you reach out to prospective clients. When writing a business plan for your real estate website, you should include your website design and the platforms you’ll be using.

Be sure to consider the layout, color scheme, navigation, and any additional features that you’ll be including. You should also consider other platforms that you’ll be using such as social media, email marketing, and any other marketing strategies. It’s important to have a clear idea of how your website will look and function before you start building it.

You may also want to consider hiring a web designer to create your website. A professional web designer will be able to create a website that is both attractive and functional. They’ll also be able to help you create a website that is optimized for search engine results and ensure that your website is up to date with the latest technologies and web standards.

5. Technology

When it comes to developing a real estate website business plan, technology will be an important part of the process. Having an in-depth understanding of the latest technologies can help you set yourself apart in a competitive market.

Start by researching the best web hosting providers and the different types of platforms available. For example, if you’re creating a website for agents, you’ll need to decide if you want to host the site on a shared server or a dedicated server. Consider the different software and applications you will need to build and maintain the website.

Also, consider the different tools you can use to make your website more interactive. These tools can include chatbots, video conferencing, and virtual reality tours. Finally, look into SEO strategies that will help you get more visibility on search engines. By taking the time to explore the latest technologies, you can create a website that will be successful in the real estate industry.

6. Domain Name

One of the most important decisions you’ll make when launching your real estate website is your domain name. Your domain name is the address that visitors will use to access your website. Choosing the right one is essential for branding, making sure customers can find you, and making sure the domain isn’t already taken.

Your domain name should be short and memorable, and if possible, include keywords that help people understand your business. You should also make sure that it is easy to spell and pronounce. If you’re having trouble coming up with a domain name, there are plenty of tools online to help you brainstorm.

Once you’ve decided on a domain name, you need to register it. You can do this easily through a web host or domain registrar. Make sure to check that the domain is available and that the domain registrar offers a secure registration process.

7. Target Audience

Knowing your target audience is essential to developing your real estate website business plan. Consider who you are trying to reach, who will be interested in your services, and what needs you are trying to fulfill. You should also think about the demographic information of your target audience such as age, gender, occupation, location, and income.

It’s important to know the type of content that will be appealing to your target audience. For example, if you’re targeting millennials, you’ll want to focus on topics such as housing affordability and the latest trends in home design and decor. If you’re targeting baby boomers, you’ll want to focus on topics such as retirement planning and lifestyle changes.

Understanding your target audience will help you create content that resonates with the people you are trying to reach. This will help you increase website traffic, generate leads, and ultimately close more deals.

8. Competitors

It’s important to be aware of the competition in the real estate website industry. Research your competitors and analyze their strengths and weaknesses. Pay attention to the services they offer, the prices they charge, and the product features they include.

You should also analyze their marketing strategies. Take note of their SEO tactics, their content marketing campaigns, and any other strategies they use to attract customers. Understanding their strategies can help you come up with better ways of marketing your own real estate website business.

In addition, you should research the demographic of their customers. Knowing who their customers are can help you identify potential markets for your business and also inform you about the strategies you should implement to differentiate your business from the competition.

9. Sales & Marketing Plan

As with any business, your Real Estate Website needs a well-thought-out sales and marketing plan. This plan should include strategies to reach your target audience and introduce them to your product.

For real estate websites, this could include things like optimizing your website for search engines, creating content for your blog, and engaging in digital advertising. You should also consider traditional marketing channels such as cold calling, direct mail, and print advertising.

You should also consider how you will track the success of your sales and marketing efforts. This could include setting up key performance indicators (KPIs) such as website visits, leads generated, and conversions. This data will help you assess which strategies are working and which need to be improved.

10. Financial Plan

A sound financial plan is essential to the success of any real estate website. When creating your financial plan, you should include the following key elements:

•Startup costs: Estimate the costs associated with launching your website, such as web hosting, software, and design.

•Revenue projections: Estimate the amount of money you can expect to make with your website. Include factors such as advertising revenue, membership fees, and other income sources.

•Expense projections: Estimate the costs you will incur to keep your website running, such as labor costs, maintenance fees, and taxes.

•Financial projections: Use your revenue and expense projections to create a detailed financial plan that outlines your expected profits and losses over the next five years.

•Fundraising strategy: If you are seeking outside funding, include a fundraising strategy that outlines your plan to raise capital.

Take the time to create a thorough financial plan that will provide investors with a clear understanding of the expected costs and return on their investment.

More from Pro Business Plans

About Help Terms Privacy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store

Pro Business Plans

Text to speech

Real Estate | How To

How to Write a Real Estate Business Plan: Elements, Examples & Free Template (+ Goal Calculator)

Gina Baker


Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.

WRITTEN BY: Aloun Khountham

Published June 21, 2022

Aloun Khountham is a contributor to Fit Small Business. Her real estate experience stems from over five years as a New York City real estate operations executive focused on implementing processes, procedures, and new technology solutions designed to help agents succeed.

This article is part of a larger series on How to Become a Real Estate Agent .

A real estate business plan sets the foundation and creates guidance on income goals, marketing strategies, goal setting, lead generation, and understanding of your competitive landscape. It details basic information about your business, such as the mission statement, and evaluates your organization’s SWOT (strengths, weaknesses, opportunities, and threats). Business plans should include measurable goals and financial calculations that you can revisit throughout the year to ensure you are reaching your goals.

Read along to learn how to write a real estate business plan as well as review business plan examples. Download our free template below and start creating your own.


Real Estate Business Plan Template

Real estate business plan template.

Thank you for downloading!

1. write your mission statement.

Every real estate agent’s business plan should begin with a mission statement, identifying your values and why your business exists. Your mission statement serves as the guide to achieving your ultimate business objective. When you create a strong influential mission statement, all other items identified in your realtor business plan should be aimed at fulfilling this statement.

Compass mission statement example.

Compass’ mission statement

Your mission statement should identify your target audience, what product or service you provide, and what makes your business distinct. As seen in the example above, a powerful mission statement should be short and concise, but sums up a business’ objective.

Let’s take Compass’ mission statement above as an example: “Our mission is to help everyone find their place in the world.” The statement identifies what the company offers, for what reasons, and who it benefits.

2. Conduct a SWOT Analysis

SWOT is an acronym that stands for a business’ strengths, weaknesses, opportunities, and threats. The primary objective of these four elements is to assess a business by evaluating internal and external factors that can drive decision-making and help you make more money . Conducting a SWOT analysis as you develop your business plan for real estate uncovers opportunities to differentiate yourself from the massive amount of competition currently on the market.

Strengths & Weaknesses

Strengths and weaknesses are internal parts of your organization. Strengths identify what product or services you provide better than others, your access to resources, and items that are beneficial to your customers. Weaknesses are items that need improvement, any lack of resources, or what your competition does better. These are items within your control to change because you have the ability to convert a weakness into a strength.

See the example below if “Agent X” was doing their SWOT analysis:

Opportunities & Threats

Opportunities and threats are driven by external factors and are areas you can take advantage of to benefit your business. They can be shifts in the current marketplace, emerging trends that you can capitalize on, features that competitors are lacking, or even changes with your competitors. Threats, on the other hand, are anything that can negatively impact your business. You don’t have control over changing the opportunities or threats, but you can develop a practice to anticipate and protect your business against the threats.

The opportunities and threats for “Agent X” would be:

When you complete your SWOT analysis, use it as a guide when creating strategies to meet your business objectives. To gain the most benefit from creating a SWOT analysis, make sure you are being realistic about your business and evaluating it in the present state. You don’t want to be unrealistic by listing strengths or opportunities that don’t exist yet, and you want to allocate time and money to the most impactful solution to your business issues.

If “Agent X” completed the above SWOT analysis, a few strategies they could derive would be:

To help agents locate other brokerages operating in your preferred market, agents can use Zillow’s agent finder page as a research tool to see which agents or brokerages are operating in a specific area. You can find an agent by location, name, specialties, and language. Once you click on a Zillow profile , you can read their reviews, see their team members, contact and website information, and property listings. Take a deep dive into your competitor profiles and can use the information to implement strategies within your own business.

Visit Zillow

3. Set Specific & Measurable Goals

After clearly defining your mission statement and SWOT analysis, you’re ready to set some business goals. Goals can help set the tone to increase your performance and drive your business in the right direction. Your goals should have a definitive way to show progress, which can be a prime motivator to keep you on track to achieving them.

Each goal should follow a pattern to identify set criteria. This will ensure that your daily efforts are performed to meet business objectives within a set period of time. A way to do this is by using SMART goals:

Examples of SMART goals for agents or brokerages:

Goals can be split into short-term and long-term goals. Short-term goal lengths vary between a few days and weeks but do not exceed six months. Short-term goals can also be worked on simultaneously with long-term goals. Long-term goals can take up to six months or more to complete and require careful planning and perseverance to accomplish. Having a mix of both short-term and long-term goals will help you maintain motivation.

All goals are equally important; however, success will stem from how you prioritize each one. Slowly add on additional goals as you have the capacity and feel comfortable with the current progress of your current set of goals. Without identifying your business goals, you’ll essentially leave your results up to luck to attain your business objectives.

4. Plan Your Marketing Strategies & Tactics

Developing marketing strategies and tactics and implementing them help you identify and locate your current value proposition in the real estate industry along with specific timelines for execution. In addition to determining your overall business objectives and goals, your marketing strategy and plan should include the following:

While a marketing strategy identifies the overall marketing goals of your business, developing marketing tactics will help you achieve those individual goals. They can include referral business tactics, retention efforts, and ways to acquire new customers. For example, you can offer incentives to anyone who refers your business who closes, or you can implement new email drip campaigns to help increase lead conversion rates.

These tactics should have set key performance indicators (KPIs) to help you evaluate your performance. For instance, a KPI you can set for your business could be that referral business should exceed 20% of your lead generation sources.

If you’re not sure how to put together your marketing plan, check out our article Real Estate Marketing Plan Template & Strategy Guide and download the free template to get started.

If direct mail is part of your promotion strategy, using services like ProspectsPLUS! can help easily create and distribute mailers to a selected targeted area. It also has options for postcards , brochures, newsletters , flyers, and folders. You can also send mailers to prospective clients by geographic or demographic farm areas through its campaigns. Check out its templates and mailing options today.

Visit ProspectsPLUS!

5. Create a Lead Generation & Nurturing Strategy

Having a successful lead generation strategy will help you maintain business growth. Lead generation can be performed both organically and through paid advertisements to attract and convert prospective clients. In addition to generating leads, agents should have systems in place to manage, nurture, and re-engage with contacts to maximize opportunities.

Generating leads through a multipronged approach is the best way to maintain lead flow. Use organic strategies like hosting an open house, reaching out to your sphere of influence, and attending networking events. Employ paid generation strategies, such as purchasing leads from a lead generation company (e.g., Market Leader or Real Geeks ) or setting up a website to funnel potential clients. Your marketing strategies will directly correlate with your lead generation strategies.

Every lead is an opportunity, even if they don’t convert to a deal right away. Effectively nurturing leads can make sure no opportunity falls through the cracks. Agents can nurture leads by continuously engaging and developing relationships with prospective leads . It’s important to provide prospective clients with a constant flow of important and relevant information, depending on where they are in the real estate buying or selling process.

HubSpot CRM contact personal details and activity history.

HubSpot’s contact profile

Implementing an efficient customer relationship management (CRM) tool will make the lead nurturing process easier. CRMs like HubSpot are affordable and gather contacts into one easy-to-use platform. Agents can input contact information along with any necessary notes into a contact’s profile to refer back to when communicating with leads. HubSpot’s lead management tools like sales automation, call tracking, and email templates assist with helping you stay top of mind for your leads.

Visit HubSpot

6. Calculate Your Income Goal

Your income goal is one of the most important items that need to be included in your business plan. While this may be more difficult for new agents who are still learning the business, it’s still necessary to estimate the amount of money you are going to earn for the year. Work with an experienced agent or mentor to help you estimate your monetary goals. For experienced agents, review your previous years to judge your income goals for the upcoming year.

To calculate your income goal, and the amount of work you’ll need to complete to get to that goal, you’ll need to have some basic number estimates:

Real Estate Yearly Goal Calculator

By figuring out these numbers, you’ll be able to give yourself a realistic number for your income goal. Compute for the gross income commission (GCI) or amount of money you need to make before commission splits and the average profit per deal and per month you’ll need to reach your goal.

For a more detailed breakdown of your yearly goal, download and use our yearly goal calculator. Input your information into the highlighted yellow boxes, and the spreadsheet will automatically calculate the GCI, total deal count, and gross income you’ll have to earn each month to reach your goal. Adjust the average gross commission per deal and brokerage split as necessary.

FitSmallBusiness Year Goal Calculator

FitSmallBusiness Year Goal Calculato template.

For additional information on real estate agent salaries, review our article Real Estate Agent Salary: How Much Do Real Estate Agents Make? .

7. Set Times to Revisit Your Business Plan

Business plans are only effective if you use them. A business plan is a roadmap for your business, and you’ll need to revisit it often to make sure you’re staying on track. It should act as a constant resource to guide you through meeting your goals and business objectives, but it’s not necessarily set in stone if you need to make any changes.

Agents should revisit their business plans monthly to measure progress and make any changes to stay the course. If you find that you’re missing the times set for your goals, then you should continue to revisit your business plan regularly. Changing the business plan itself should occur on an annual basis, once you’re able to have a complete picture of your annual performance. Evaluating the business plan can help you discover new strategies and ensure you have the appropriate resources for the upcoming year.

Using sales software like Pipedrive can help you track your overall business performance when you revisit your business plan. It presents company sales data in easy-to-visualize dashboards that track your business performance and also contains forecasting tools to project future revenue. It has the ability to maintain company and team goals with progress tracking to keep goals top of mind.

Visit Pipedrive

5 Real Estate Business Plan Examples & Templates

Real estate agents and brokerages don’t have to build their business plans from scratch as there are many resources available providing different examples. Business plan templates can also have different objectives. Some are used to secure financing or help you focus on lead generation, while others are single-page plans meant to get you started.

Here are five real estate business plan examples you can use to create yours:

1. Lead Generation & Income Plan

Market Leader real estate business plan.

Market Leader business plan example

This business plan is from Market Leader, a third-party lead generation platform. It specializes in lead generation, marketing, and converting leads into customers with an attractive IDX (Internet Data Exchange) website and robust automation tools. Agents can also participate in purchasing leads through their lead products to receive a guaranteed number of leads per month.

Market Leader’s business plan is centered around driving more business through lead generation. It helps agents understand their lead sources, average sales price, and how much commission was earned in a given year. It also helps agents set income and transactional goals for the following year.

Visit Market Leader

2. A Single Page Business Plan

Single Page Business Plan example from pngfind.

Business plan from PngFind

Agents who are new to writing a business plan can start small. Business plans do not have to be multipage in order to be effective. This single-page business plan helps identify a single goal followed by three areas to focus on and five objectives for each focus area. As real estate agents begin to feel comfortable with goal setting and completion, they can continue to add on to this single-page business plan with duplicate pages, identifying additional goals.

3. Business Plan for Real Estate Brokers

Real estate broker business plan example from AgentEDU.

Real estate broker business plan from AgentEDU

This robust real estate broker business plan is designed to address organization and management goals. It contains pages that identify personnel information like title, job description, and salary. The business plan also encourages the broker to identify operational goals focused on future personnel changes. It’s best suited for a broker with a larger team to help drive operational change.

4. Business Plan With Detailed Financials

Business plan with detailed company financial information.


This multipage business plan contains eye-catching graphics and detailed company financial information best for real estate agents and brokers looking to obtain funding from outside investors. One of the last sections of the business plan is a financial planning section geared toward showing how viable your business is through your provided income statements, cash flow, and balance sheet reports.

5. Real Estate Developers’ Business Plan

Easy to edit real estate business plan template from Upmetrics.

Upmetrics’ business plan templates are easy to edit, share, and contain professional cover pages to help agents convert their business ideas into actionable goals. The business plans from Upmetrics are geared toward agents looking to transition into real estate development. This particular plan includes key sections important for a developer to analyze, such as building location, demand for housing, and pricing.

Bottom Line

Whether you are a new real estate agent or a broker looking to grow your brokerage, writing a business plan will help you define the steps needed to build a successful business . It serves as a guided roadmap to help you achieve your business goals, identify areas of improvement, and provide guidance in all aspects of your business, from marketing, operations, and finance, to your products and services. Most importantly, business plans can help determine if your business is viable and worth the financial investment.

About the Author

Aloun Khountham

Find Aloun On LinkedIn

Aloun Khountham

Aloun Khountham is a freelance real estate contributor to Fit Small Business. Her real estate experience stems from over five years as a New York City real estate operations executive for a growing brokerage. Much of her time in real estate was focused on implementing processes and procedures as well as introducing new technology solutions to help agents succeed. She is currently an operations director in the wholesale sector.

By downloading, you’ll automatically subscribe to our weekly newsletter.

Was this article helpful?

Join Fit Small Business

Sign up to receive more well-researched small business articles and topics in your inbox, personalized for you. Select the newsletters you’re interested in below.

Ultimate Guide: 11 Points to Writing a Real Estate Business Plan

real estate website business plan

Failing to plan is planning to fail. Your business plan is the GPS for success. Instead of wandering, push towards your goals and objectives with clear direction. Developing a real estate business plan is critical to forming a healthy and sustainable business. 

A real estate business plan is an important step for any real estate agent looking to build a successful career in the industry. While there is no one-size-fits-all approach, there are certain key elements that should be included in any plan. First and foremost, it is essential to set clear goals and objectives.

A study of 2,877 business owners found that companies are twice as likely to secure loans and funding if they have a business plan and 75% more likely to grow. Another study showed that 64% of companies who created a plan increased their businesses, compared to 43% of companies that hadn't yet finished a plan. 

Your own business plan is an essential tool for any business, small or large. Real estate agents use business plans to map their marketing strategies, target their advertising, and track their progress. A business plan helps agents set goals and stay on track throughout the year. It is also a valuable reference point when meeting with clients and potential investors. 

While there are many different ways to create a real estate business plan, certain elements should be included in every scenario. These elements include an overview of the business, the company's goals and objectives, a marketing strategy, and a financial analysis. By having these key components, companies can ensure that their real estate business plan is comprehensive and will help them achieve their desired results.

Harvard Business Review (HBR) stated that the chances of success rose by 12% for those that spent no longer than three months on their plan . With any longer proving futile. So, how do you write a business plan for your real estate business without getting bogged down in the details? In this post, we'll look at actionable steps agents and brokers can take to outline, execute and measure the performance of a business plan.

As a real estate agent, you know that the housing market can be unpredictable. You need to be prepared for the ups and downs of the market, and one way to do that is to have a business plan. Your business plan will help you set goals and track your progress. It will also force you to think about the costs of running your business and how you will generate leads. There are many online resources that can help you write a business plan, but the most important thing is to get started. By taking the time to write a plan, you will ensure that your business is ready for whatever the housing market throws your way.

Ultimate Guide: 11 Points to Writing a Real Estate Business Plan

What is a real estate business plan?

A business plan is a written document that captures the future of your business. It details what you plan and how you plan to do it.

Real estate business plans are essential for two reasons. First, they provide a road map for agents to follow as they work to build their businesses. Second, they force agents to think through all the crucial aspects of their business, such as their marketing efforts, target market, and financial goals. 

By taking the time to write a Real Estate Business Plan, agents can ensure that they are taking all the necessary steps to build a successful business.

A Real Estate Business Plan is an essential tool for any business, whether you are just starting or have been in business for years. There are many benefits to creating a Real Estate Business Plan, including: 

Having a Real Estate Business Plan gives you credibility in the eyes of others. If you are working with other professionals such as lenders, appraisers, or title companies, having a well-developed business plan shows that you are serious about your business and increases the likelihood that they will want to work with you in the future.

Last but not least, creating a Real Estate Business Plan is empowering! Taking the time to develop a comprehensive plan shows that you believe in yourself and your business and sets the foundation for long-term success.        

Precisely, it conveys your business goals, the strategies and tactics you'll use to achieve them, potential problems you may run into along the way and how to overcome them, roles and responsibilities, SWOT analysis, and measurement strategies.

What should a real estate business plan include?

Real estate business plans are different from traditional business plans. 

Real estate agents need to focus on their target market, their uniqueness, and how they will succeed against the competition. Real estate business plans should also include an analysis of the current market conditions and the potential for growth in the future. In addition, real estate agents should outline their marketing strategy and have a budget for advertising and promotions. By taking the time to create a comprehensive business plan, real estate agents can increase their chances of success in this competitive industry.

Real estate business plans vary in length and complexity, but all should include the following elements: 

Real estate business plans provide a roadmap for agents to achieve their goals. They should include specific strategies for generating leads, marketing properties, and closing deals. The business plan should also outline the agent's budget and target income. Additionally, the real estate business plan should set forth a schedule for prospecting, listing appointments, and open houses. By following a real estate business plan, agents can increase their chances of success in real estate.

How do you assemble a real estate business plan?

A business plan is essential for any real estate business, whether you're just starting out or have been in the industry for years. It provides a roadmap for your business, laying out your goals and strategies for achieving them. But how do you go about assembling a business plan?

First, you'll need to identify your target market. Who are you trying to reach with your real estate business? Once you know your target market, you can start developing your marketing strategy. What methods will you use to get potential clients? How will you differentiate yourself from other real estate businesses in your area?

Next, you'll need to put together a financial plan. What are your revenue sources? How much money do you expect to bring in each month? What are your expenses? How much do you need to save for a rainy day? A clear financial picture will help you make sound decisions for your business.

Lastly, don't forget to include a personal development plan. What skills do you need to improve to succeed in the real estate business? What classes or training programs can you take to close more deals and earn more commissions? A well-rounded business plan will help ensure your real estate business is booming.

Writing a Real Estate Business Plan in 11 Easy Steps

1. write a detailed business description.

There's a story and context behind your business, and the business description is where that should shine. Write a brief overview of your Real Estate business. Include your business goals and how you plan on achieving them. Then create a description of your company, including its history, structure, and other relevant information.

The mission statement is part of the business description — which helps keep the rest on the track. Many mission statements follow a familiar format, like:

"To be the best, full-service Real Estate company in the Triangle and to enhance our quality of life through active community involvement.".

In a microstudy of 200 mission statements, it was found that mission statements most often talk about the company's dedication to customers (85%), shareholders (37%), employees (21%), and society (3%).

As well as a defined mission statement, make sure to include:

A very brief real estate business description example is:

"Norris & Company Real Estate is Vero Beach's premier upscale real estate firm. They specialize in luxury waterfront homes and condominiums, particularly in Vero Beach and Indian River County, FL."

2. Market Analysis

Research the Real Estate market in your area and identify any trends or opportunities. Include this information in your business plan.

Real estate agents must constantly be aware of the market conditions in their area to serve their clients best. Agents can provide expert guidance and advice by understanding the trends and opportunities.

When writing your Real Estate business plan, including a comprehensive analysis of the market conditions in your area. It will help you better understand your client's needs and identify potential opportunities.

Your market analysis should include:

By including this information in your Real Estate business plan, you will be able to show potential clients that you are knowledgeable and prepared to help them navigate the Real Estate market.

3. Perform a SWOT Analysis

A SWOT analysis is a technique used to identify and define several key characteristics that will impact your business: Strengths, Weaknesses, Opportunities, and Threats.

Think of it this way:

Strengths and Weaknesses are internal. Threats and Opportunities are external.

An analysis can be as simple as making lists of items under each category.

For example, a strength could be a solid and experienced sales team, while a weakness might be that your business is expensive to run because you haven't nurtured supplier relations.

It could be as simple as filling four sheets of paper with descriptions of the strengths, weaknesses, opportunities, and threats — collaboratively or alone. To make the answers clearer and the exercise more manageable, you can use questions like:

4. List Your #1 SMART Goal

It's great to be ambitious, but focusing on one goal makes it easier to stay motivated, track progress, and see the measurable effect of achieving it. Even better if that goal is a SMART Specific, Measurable, Attainable, Realistic, and Timed – goal.

Examples of SMART goals you might set for your growing real estate business are:

Pick one at a time and focus on it! Sticking to an achievable goal with a time limit makes it more likely to come to fruition. And, even just writing it down makes you 42% more likely to attain it.

5. Identify Your Market Niche

Before setting out your facts and figures, it's essential to spotlight your target market and how you'll serve this niche. It helps you decide what's realistic and feasible to achieve in your business plan.

Determining your market niche is a fancier way of saying: Who are your services best suited to? While honing in on a narrow target seems a little exclusionary, niche marketing can save you time, effort, and money on marketing.

One tool to help you define your market is a buyer persona. A persona is a fictional typification of your ideal customer, with information that enables you to steer your sales and marketing in the right direction.

It's essential to assess your niche and ensure it is consistent with the market in your area.

For example, if you've decided to focus on first-time buyers, do some research to look at relevant stats and figures:

Also, assess how competitive this market is:

A competitive SEO audit can be a helpful starting point in finding your competitors in the online space, where almost all leads will turn at some point in the buying process.

6. Implementation Plan

Before you can begin implementing your real estate business plan, you must clearly understand your goals and objectives. What are you trying to achieve with your business? Are you looking to buy and hold properties for long-term appreciation, or are you more interested in flipping houses for a quick profit? 

Once you have a good idea of your goals, you can start to put together a plan for how to achieve them. For example, if you're interested in buying and holding properties, you'll need to generate enough income from rentals to cover the mortgage and other expenses. If you're more interested in flipping properties, you'll need to find motivated sellers and then negotiate deals that provide you with a healthy profit margin. 

Regardless of your goals, careful planning is essential for success in the real estate business.

Breaking your goals into action steps makes them more tangible and ensures you're making strides to fulfill them. Here are some keys to converting your real estate business plan into actual business practices.

7. Monitoring & Evaluation

Successful real estate businesses have a plan to monitor and evaluate their progress. This plan includes setting clear goals, measuring progress against those goals, and making adjustments as needed. Without this proactive approach, it can be challenging to identify areas of improvement or stagnation. 

Additionally, a well-executed monitoring and evaluation plan can help to keep employees focused and on track. By regularly assessing performance and goal progress, businesses can ensure that they are making the most of their resources and achieving their desired results. Ultimately, a sound monitoring and evaluation plan are crucial for any real estate business that wants to stay ahead of the competition.

8. Risk Management

Real estate investing comes with a certain amount of risk. But with a well-thought-out risk management strategy, you can minimize the potential for loss and maximize your chances for success.

One of the most critical aspects of risk management is diversification. Investing in various property types in different markets spreads your risk and increases your chances of finding a profitable investment.

Another critical element of risk management has a solid business plan. Thoughtfully consider each step of the real estate investing process, from finding deals to financing them to managing the properties. Have a clear exit strategy for each investment to know when to sell or refinance. And always remember to stay within your comfort level; don't let greed or fear make decisions for you.

With careful planning and discipline, you can create a real estate investment portfolio that withstands market fluctuations and generates long-term wealth.

9. Financial Plan

Having a sound financial plan for your business is essential. To assist you, we've created spreadsheets you can use to estimate goals, income, and expenses. You will find specific instructions in the spreadsheets, but here are some guidelines for creating a financial plan:

To create your plan, determine what your expenses will be.

Here are three main areas your expenses may fall into:

Our template divides these expenses into the startup and yearly costs to help you discern which payments will recur and which are one-time-only. Here's an example of what your startup expenses might look like.

Yearly expenses might include recurring costs like office rent, electricity bills, and annual license fees.

Estimating income is the biggest concern for most new agents. To do this, you must decide how much money you need to make in your first year and how much you would like that figure to grow. You will also need to research some basic statistics for your market, like the average sale price for homes.

Use our business plan template to help calculate these numbers.

Transactions and Leads 

To meet your income goals and cover expenses, you'll need to conduct a certain number of transactions. And, to complete a certain number of transactions, you'll need to work a set number of leads. There's no need to work this figure out by hand. ‍

Our template will automatically calculate the number of transactions and leads you will probably need to meet your goals. Still, you will have to assess these figures to decide whether they are reasonable. For example, if you plan to work part-time as an agent in your first year but need to close 20 transactions to meet your goals, you are unlikely to have enough time.

10. Create a Personal Development Plan

A personal development plan is an essential tool for any real estate business. By taking the time to assess your strengths and weaknesses, set goals, and create a roadmap for success, you can ensure that your business is on track to reach its full potential. While it may seem daunting, creating a personal development plan is simple. 

Start by taking stock of your current situation. What are your strengths and weaknesses? What are your goals for the future? Once you clearly understand where you are starting, you can begin to map out a plan of action. Set realistic goals and create a timeline for achieving them. Put together a resources list and ensure you have everything you need to reach your goals. Finally, implement your plan and monitor your progress along the way.

Remember, your development plan should be flexible and adapt as your needs change over time. With some planning and effort, you can create a roadmap for success that will help you achieve your long-term goals in the real estate business.

11. Write an Executive Summary that Captures the Vision

Your executive summary is an anchor point you can use to understand the overall goals, cement the parameters of your target market, and make decisions aligned with your plan. It's also a way to get inspired by your original vision.

For real estate, it would include points on:

Think of the executive summary as the section of your business plan you would explain to a friend a football game when asked how you plan to make money as an agent or broker in your local town/ city or state.

Note: due to the specific details in the executive summary, this part of the business is typically one of the last completed items.

Real Estate Business Plan Template

If you're considering starting a real estate business, you'll need to create a business plan template. Here's a basic template that you can use to get started. Remember that your business plan should be tailored to your specific business and industry.

The executive summary is a brief overview of your business plan. It should include your company's mission statement and an overview of your products or services, target market, and growth strategy.

This section will provide an overview of your company, including its history, structure, and team. Be sure to include information on your company culture and values.

In this section, you will summarize the reason for being and the guiding principles of your organization. For example: "We are a nonprofit that provides free legal aid to those in need." You can also provide a brief overview of what we want them (the users) to come into contact with. 

Why should they care about our mission or message by telling them why it is vital to their lives now and later down the line?

This section will provide a high-level overview of your company's top business goals for its first years in operation.

In this section, you will need to analyze your target market thoroughly. It should include information on your customers, your competition, and the overall industry.

In this section, you will need to describe your product or service. Be sure to include information on your pricing strategy and any unique features or benefits your product or service offers.

In this section, you will need to outline your marketing and sales strategy. It should include information on how you plan to generate leads and convert them into customers.

This section will need to provide an overview of your business operations. It should include your production process and distribution and fulfillment strategy.

This section will briefly describe what your company offers to customers.

To effectively reach the people we want as customers, you must provide a clear overview of who they are and how your product or service can benefit them. In this section, I'll go over some questions worth asking yourself when determining who your potential clients may be. 

Write out your ideal practices for how you'll deal with qualified leads versus unqualified leads, how quickly you'll follow up with interested parties, your methods for helping a leader throughout the final steps of the sales process, and how you'll stay in touch with customers after papers have been signed.

In this section, you will need to provide detailed financial information for your business. It should include your income, balance, and cash flow statements. The following will include startup expenses, assets, liabilities, capital, break-even analysis, and loan repayment.

This section will need to provide an overview of your exit strategy. It should include information on how you plan to sell or exit your business in the future.

Individual Agent Real Estate Business Plan

Real estate agents need a business plan like any other entrepreneur. A real estate business plan outlines your goals, strategies, and how you plan on achieving them. It is essential to have a business plan because it will help you stay focused and on track. Real estate is a competitive industry, so you need to be able to stand out from the rest.

A business plan will also be helpful if you ever need to seek funding for your business. Investors and lenders will want to see that you have a well-thought-out plan before they give you money. 

Creating a Real Estate Business Plan is essential if you want to build a successful career in real estate. With our easy-to-use template, you can get started today and be on your way to achieving your long-term goals.

There are many benefits to creating a Real Estate Business Plan, including:

So, if you are considering starting a real estate business, sit down and write a business plan. It will be worth it in the long run!

Real Estate Team Business Plan

Before you start your real estate team, it's essential to have a business plan in place. It will help you define your goals, map your strategies, and track your progress over time. While there is no one-size-fits-all approach to creating a business plan, certain key elements should be included. Here are a few of the most important things to keep in mind:

By thoughtfully developing your real estate team business plan, you'll increase your chances of success in an increasingly competitive industry.

Real Estate Brokerage Business Plan

A real estate brokerage business plan is a document that outlines the goals, strategies, and financial projections of a real estate brokerage business . It should include an executive summary, market analysis, business model, operational plan, and financial plan. The executive summary should briefly describe the company, its target market, and its competitive advantages. The market analysis should assess the size and growth potential of the target market. 

The business model should describe how the real estate brokerage plans to generate revenue. The operational plan should outline the business's day-to-day operations, including staffing and marketing initiatives. Finally, the financial plan should provide detailed information on the anticipated costs and revenues of the company. A well-crafted real estate brokerage business plan can be valuable for attracting investors and achieving long-term success.

Remember that your business plan is a living document that should be updated as your company grows and evolves. Regularly reviewing and revising your business plan ensures that your real estate brokerage is always moving in the right direction.

Ready. Set. Plan

Whether you've got a ready-to-execute business plan or it's still being drafted, the most important thing is to start now — and fast.

At its core, a real estate business plan should outline the steps necessary to achieve specific goals, such as increasing sales or expanding into new markets. It should also identify potential obstacles preventing the business from achieving its objectives. By taking the time to create a comprehensive business plan, real estate businesses can increase their chances of weathering storms and coming out on top in the long run.

A business plan puts you on a clear track that makes your business 75% more likely to grow.

By following the above points, you'll be well on writing a comprehensive Real Estate Business Plan.


real estate website business plan

Don’t miss out on the latest tips, tools, and tactics at the forefront of agent success.

Placester Content Pro

Power up your marketing with a custom real estate website and engaging content

Go for DIFM Content Pro and draw more traffic to your website

Real Estate LLC Guide: Pros, Cons & How To Set Up

Adam Ramirez, J.D.

Reviewed By

Updated: Aug 15, 2022, 6:42pm

Real Estate LLC Guide: Pros, Cons &#038; How To Set Up

Table of Contents

What is a real estate llc, benefits of a real estate llc, downsides of a real estate llc, how to set up a real estate llc, bottom line, frequently asked questions.

If you’re looking for a way to invest in real estate, you might be considering forming a real estate limited liability company (LLC). A real estate LLC reduces your personal liability for the property while still giving you control over its profits. Learn more about the pros,  cons, and how to set one up with our real estate LLC guide.

A real estate LLC is a type of business entity that allows you to sell, buy and rent out real estate separate from yourself as an individual. This means that if something goes wrong, you won’t be held liable personally—your company will. Because more than one person can be a member of a real estate LLC, forming this type of company also gives you the chance to own properties with multiple other investors.

Featured Partners


$0 + State Fees

Varies By State & Package

On ZenBusiness' Website

$79 + State Fees

On LegalZoom's Website

Inc Authority

On IncAuthority.com's Website

Difference Between a Real Estate LLC and Corporation

While an LLC and a business corporation—like an S corporation (S-corp) or C corporation (C-corp)—both provide liability protection, they function very differently when it comes to taxes.

LLCs provide pass-through taxation, meaning you only pay taxes on your personal income tax return for any earnings you get. Meanwhile, corporations are double-taxed, meaning you pay taxes on your earnings both on your personal taxes and on your corporate taxes.

Difference Between a Real Estate LLC and Sole Proprietorship

With a sole proprietorship , you don’t have to file any legal paperwork or create a formal business structure. You’re the only person involved in the business, so you’ll be in charge of purchasing and managing all of your properties.

While that may sound simple enough, the tradeoff is sole proprietorships don’t offer anywhere near the liability protection of an LLC. There is no separation of your personal and business assets like with an LLC, meaning you could run into big trouble if someone makes a claim against your property.

Limits Your Personal Liability

The main reason to open a real estate LLC is to reduce your personal liability. For example, imagine if someone got injured on your property and wanted to sue you for damages. Since your LLC owns the property, they would have to sue the LLC, meaning that your personal assets wouldn’t necessarily be on the line. Any damages you may have to pay out can come from your business instead.

Another example might be if you fail to make payments on a loan for the property. If the debt is in your LLC’s name, you won’t have to wipe out your personal assets to satisfy the remaining loan amount.

Reduces Your Taxes

While LLCs can’t eliminate your tax burden, they can lessen it. Real estate LLCs have pass-through taxation, meaning that any income you earn is just taxed on your personal income on a Schedule D form. This eliminates the need for a separate corporate tax that you might pay with another type of business structure.

You may also be able to take a 20% business income tax deduction on your personal income taxes if you use your LLC for managing rental property income.

Allows You to Invest With Partners

You can easily bring other partners into the mix with an LLC. Rather than going through cumbersome deed changes—which need to be run through your lender—you just need to alter your LLC’s operating agreement to bring someone on board.

In this agreement, you can specify what percentage of ownership they’ll have, including how they’ll split the profits and losses of the company.

Start A Limited Liability Company Online Today with ZenBusiness

Click on the state below to get started.

Triggers the Due on Sale Clause

If you already own some properties and want to transfer them into your LLC, you’ll have to be careful. In some cases, changing the name of the property owner can trigger a due on sale clause. They may demand the remaining balance of the loan at that time. If you can’t pay it, they potentially could foreclose on the property.

You may be able to ask your lender if they’ll waive this clause, especially since you’ll still be the owner through the LLC.

Doesn’t Offer Complete Liability Protection

Even with an LLC as a safeguard, there are times when you may still face personal legal consequences. For example, if your LLC takes out a mortgage and you guarantee it personally, the lender can come after you if your business goes into default. If you somehow fail in your duties as a landlord, a court may hold you personally accountable for any injuries or losses your tenant has suffered.

Increases Your Costs

The protection of an LLC comes at a cost—typically several hundred dollars to get started, as well as an annual fee to keep your business running. In some states, such as California, these annual fees can be as high as $800, so you need to account for this in your budget.

The good news is that forming a real estate LLC is remarkably similar to creating any type of LLC. Check out our full guide on forming an LLC to see these steps in more detail.

1. Decide on Your Name

Consider including words like “real estate” or “properties” in your name. It will also need to include the designator “LLC” at the end.

There are certain words that you’re not allowed to use in an LLC name unless you get special permission from your state. As an example, you can’t use the words “mortgage” or “investment” in New York unless you run a financial services LLC. The term “urban development” is banned completely.

Finally, once you have the perfect name, you’ll need to make sure it’s not already in use. Your local secretary of state office should have a database of business names in your area you can check with.

2. Choose the Registered Agent

A registered agent manages the legal documentation for the LLC. Make sure you choose someone responsible for this position who lives in the state where you’re forming the LLC—it’s possible to choose yourself, an employee or a third-party company.

3. Create Your Articles of Organization

The articles of organization—sometimes called the certificate of formation—outline the finer details of your LLC. It includes things like your name, purpose and how you plan on managing your real estate business.

Fill out this state-specific form, have all the business owners sign it and file it with your state. In some states, such as New York and Nebraska, you’ll need to publish an ad in the local newspaper to let people know about your new LLC before you submit your paperwork.

4. Create an Operating Agreement

While the articles of organization lay down the basic information of your business, the operating agreement goes more in-depth. It fine-tunes how your business will be run, including:

It’s not always a legal requirement to create an operating agreement, but it’s still a good idea to outline all of this so you don’t have disagreements with your partners later.

Click to get started.

5. Follow Other State/Federal Requirements

Filing your LLC documentation is just the first step in being ready legally to buy properties as a separate entity. You’ll likely also need to get a general business license, apply for an employer identification number (EIN) from the IRS and file annual reports on the state of your business. These requirements typically vary by state, so check your state’s website for more information.

Overall, starting a real estate LLC is a good idea if you’re looking to move into serious real estate investing. It will offer you far better liability protection than operating as an individual or sole proprietor. It also provides superior tax benefits than an S-corp or C-corp.

While the steps to form an LLC are relatively straightforward, things can get a bit complicated depending on your state’s regulations. For more help with the process, we recommend checking out our picks for the best professional LLC services .

Is it worth it to form a real estate LLC?

For many investors, forming a real estate LLC is a good choice. It can protect their personal assets if someone files a legal claim against the property they own.

In what state should I form a real estate LLC?

Most people form their real estate LLC in the state where they live or are purchasing properties. That’s because it’s the most straightforward approach. However, to save on taxes, some people choose to create an LLC in Wyoming, Nevada or Delaware. Keep in mind this will likely require professional legal help to navigate the process.

Is it possible to set up a real estate LLC for free?

While the cost to register a real estate LLC varies by state, there is a fee to register in every state. So while there are some companies that advertise “free” LLC formation, what this  means is that the company will fill out the LLC paperwork for you for free. But again, you will still be responsible for the state’s filing fee.

How To Find Employees In 2023

29 side hustle ideas to make extra money in 2023, best auto dialer (2023), recruitment process outsourcing: the ultimate guide, the accounting cycle: 8 steps you need to know, the state of workplace communication in 2023.

Kristy Snyder is a professional writer and editor living in Pittsburgh with over 10 years of content creation experience. In addition to being a Content Editor for Clever Real Estate, she has contributed to numerous leading financial and tech websites, including Bankrate, The Simple Dollar, NextAdvisor, and more. Connect with her on LinkedIn to learn more about her work.

Adam Ramirez has been writing and editing about the law and legal issues for more than 20 years. After earning a law degree from the University of Arizona, he clerked for two years for a U.S. District Court judge. He researched and wrote legal precedent in published opinions on behalf of the Court. He previously was an editor, columnist and journalist at the Miami Herald, The Dallas Morning News, The Oregonian, Golf Digest, FindLaw.com and other media outlets.

Kelly is an SMB Editor specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist covering small business marketing content. She is a former Google Tech Entrepreneur and she holds an MSc in International Marketing from Edinburgh Napier University. Additionally, she manages a column at Inc. Magazine.

real estate website business plan

Premier Agent Toolkit

Real estate flyer template.

real estate website business plan

In this article:

Do agents need real estate flyers?

How to use real estate flyers, what makes a great real estate flyer, how to choose a real estate flyer design, free real estate flyer templates.

Real estate flyers are an essential part of promoting properties, both in-person and digitally. Each real estate flyer template calls attention to different aspects of a listing to support your marketing strategy. For example, a property with a recently reduced listing price would benefit from a listing flyer that highlights the markdown more prominently than specific home details. No matter which template you use, flyers help real estate agents win business.

Example of a real estate flyer template.

Real estate agents aren’t required to use listing flyers to market their properties successfully, but leading agents use flyers to remain top of mind with shoppers and even local home sellers.

There are three primary business strategies for using real estate flyers:

Today’s real estate agent has several ways to distribute listing flyers, depending on their business plan and marketing strategy.

Share real estate flyers on social media

For peak exposure, create a JPG or PDF of your listing flyer and upload it to the social media accounts you’re most active on, like Facebook, Twitter and Instagram.

Distribute real estate flyers at open houses

Greet home shoppers with open-house flyers so they have something to remember you and your listing by after a long day of touring homes. Have plenty on hand: 53% of buyers find it extremely or highly important to attend an open house. 2

“Consumers still value being able to snag a hard copy flyer of a property, particularly open house visitors,” says Bret Calltharp, Zillow Group’s industry outreach director. “Having flyers available for your open house not only provides consumers with more information to help keep your listing top of mind, but they also show potential sellers who might be visitors the quality of your marketing materials.”

Attach listing flyers to your yard signs

Put real estate marketing flyers on display for passersby, home shoppers who are attracted by their Zillow app or those who are simply walking their dog around the neighborhood and might pass along your listing flyer to a friend or family member who’s in the market for a home nearby.

“Buyers still like to drive around neighborhoods and visit potential properties, and having the self-serve flyers is a way to provide information to buyers who might not be ready to speak to an agent yet,” Calltharp says.” The desire to use these varies by market, but it’s still pretty standard on most listings across the country.”

Offer real estate flyers at a private tour

Leave listing flyers for home shoppers visiting with their agents. More than 3 in 4 buyers (79%) find it extremely or highly important to attend a private tour . 3 You can improve the buyer’s experience by sharing a professionally prepared listing flyer just for them.

Send real estate email flyers

Email real estate flyers to your network of buyers, agents who represent buyers in the area and anyone in your sphere of influence who can help spread the word about your listings.

Mail listing flyers directly to your target market

About 1 in 5 buyers (21%) uses a direct-mail newsletter, flyer or postcard to find a real estate agent. 4 Although sending real estate mailers might seem like a dated practice, it’s still an effective method . And it can be economical too, as color prints today cost 20-50 cents per printout.

A great real estate flyer is eye catching, easy to read and provides details to entice a prospective buyer to learn more. Make your real estate marketing flyer stand out by including:

Flyer designs are specific to the market, style of home and target shopper. Evaluate the home features worth highlighting for a listing, and then select the template that will most effectively market that home. Here are some ideas to help you choose the right real estate agent flyer.

Homes in attractive neighborhoods: If the listing is near popular amenities, choose a template that highlights them. More than half of all buyers (53%) find it highly important to be close to shopping, services and leisure activities . 6

Homes in low-crime communities: Pick a template that includes bolded features for the local crime rate and unique neighborhood features such as gated access and neighborhood watch groups. Most buyers (82%) find it highly important that their neighborhood feels safe . 7

Homes in top school districts: Choose a real estate flyer template that includes space for information on the school district, its GreatSchools score and how it compares with surrounding schools. Nearly half of all buyers (43%) find it extremely or very important to find a home in a preferred school district . 8

Homes with short commutes: Pick a template with formatting for commute times to nearby business centers or business parks, or even public transit routes: Millennials and Gen Z buyers — who tend to gravitate to urban areas — place greater importance on close proximity to public transportation than older generations: 54% of urban buyers say being close to public transportation is very or extremely important in the home decision. 9

Homes with private backyards: Choose an image-heavy format with a drone photo of the property’s proximity to other homes: 67% of buyers find it extremely or very important to have a private outdoor space (e.g., patio, deck, yard) . 10

Luxury homes: Use image-forward templates for stunning homes with excellent views or ideal natural light.

Choose from three downloadable real estate flyer templates for help designing a listing flyer . These PowerPoint templates are easy to customize and offer examples of real estate flyers for your next open house or marketing campaign.

Real estate flyer template #1

Example of a real estate flyer optimized for home details.

Marketing uses: This real estate flyer template offers plenty of space for home details, which makes it great for showcasing top school districts and smart-home capabilities.

Download template

Real estate flyer template #2

Example of an image heavy real estate flyer.

Marketing uses: This open-house flyer template places images at the forefront, making it perfect for marketing luxury homes, homes in attractive neighborhoods and homes with private backyards.

Real estate flyer template #3

Example of a real estate flyer with feature highlights.

Marketing uses: This real estate flyer template provides space for highlighting commute times, unique neighborhood features, the local crime rate and other valuable home features specific to your farming area .

1, 2, 3, 8, 9, 10. Zillow Group Consumer Housing Trends 2019 survey data

4. Zillow Group Consumer Housing Trends Report 2018

5, 6, 7. “ Home Buyers: Key Facts & Figures ,” Zillow Group Consumer Housing Trends 2019

real estate website business plan

Related Resources

Real Estate Agent Business Plan Template

How to Create a Real Estate Agent Business Plan

Learn how to create a real estate business plan that measures your performance and helps you get where you want to go.

How to Create a Real Estate Marketing Plan

How to Create a Real Estate Marketing Plan

Learn how to write a real estate marketing plan with a free template, and meet your goals.

Woman looks at real estate postcards.

Real Estate Postcards (Free Templates)

Learn how to make real estate postcards, and use our real estate postcard templates to get the most return for your investment.

Get the real estate agent tools you need to win and wow your clients.

real estate website business plan

Get free scripts to help you convert leads and connect with clients.

real estate website business plan

Free real estate templates to make you more efficient.

real estate website business plan

Get free client handouts to exceed your clients’ expectations.

Become a Zillow Premier Agent today

Get in front of buyers and sellers in the largest online real estate network.

or call 855-885-0115

We respect your privacy. See our privacy policy .

By pressing 'Get started', you agree that Zillow Group may contact you via phone/text about your inquiry, which may involve the use of automated means. You are not required to consent as a condition of purchasing any goods or services. Message/data rates may apply.

The Essay Writing Experts US Essay Experts

Disclaimer: This is an example of a student written essay. Click here for sample essays written by our professional writers.

View full disclaimer

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com.

Real Estate Business Plan

Reference this

real estate website business plan

Fixed-term tenancy:

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

Landlords and ending a lease:

Cite This Work

To export a reference to this article please select a referencing stye below:

Related Services

Student working on a laptop

Essay Writing Service

Student reading book

Student reading and using laptop to study

DMCA / Removal Request

If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please:

Our academic writing and marking services can help you!

Related Lectures

Study for free with our range of university lectures!

Academic Knowledge Logo

Freelance Writing Jobs

Looking for a flexible role? Do you have a 2:1 degree or higher?

Study Resources

Free resources to assist you with your university studies!

Search Support Articles

*You can also browse our support articles here >

Change Region / Country

Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors.

United Kingdom

United States

United Arab Emirates

Saudi Arabia

Irvine Company

Planning Communities for Generations

With diversified operations throughout coastal California, Irvine Company brings to life neighborhoods and sustainable communities and is known best for its creation of the all-new City of Irvine and Newport Coast – one of America’s most desirable regions.

Company Profile

Learn how Irvine was master-planned to be one of America’s most livable cities in this special feature article published and distributed in the Los Angeles Times.

Green Cities

Our Portfolio

Irvine Company is committed to long-term ownership of a high-quality real estate portfolio, the breadth of which is unmatched in the industry.

Irvine Company Apartments

Apartment Homes

Exceptional apartment communities in California's most desirable locations

Orchard Hills Lago Exterior

New Home Villages

Neighborhoods of superior quality offer the best of the coveted Irvine lifestyle

Santa Clara Square

Office Communities

A premier collection of over 150 modern workplace communities where forward-thinking companies flourish

Irvine Spectrum Center

Retail, Dining & Entertainment

America's most popular retail destinations with a new dimension on open air shopping experiences

Pelican Hill Golf Course

Corporate Business Properties

World-class properties with unmatched guest and recreational experiences

Committed to Giving

The Irvine Company maintains a long tradition of philanthropy and environmental stewardship, supporting causes ranging from environmental preservation to education & scientific research.

Donald Bren Signing Hats

Experience The Difference

Pelican Hill Golf Course Sunset

See all Products->

Have an account? Log In

Reading time: 17 minutes

Everything you need to create a real estate business plan.

' src=

By: Sindhu Prabhu

Published: jun 8, 2021.

real estate website business plan

Building a real estate business plan is vital to shaping a wholesome and lasting business. 

69% of business owners recommended writing a business plan upon asking for advice on starting a business.

So how do you write a business plan for real estate? Let’s look at two comprehensive real estate business plan examples to use and crush your goals with. Before we get into its details, let’s also look at why a business plan is a highly recommended strategy in the real estate industry.

Why should you have a business plan?

Well, experts recommend it! 

Here’s why:

A well-written business plan helps you in operating the business and attracts financial support. It allows you to take appropriate precautionary measures, prevent being hunted by troubles, set practical goals, and build a roadmap to meet them.

Now, let’s look at a one-page and a ten-year real estate business plan . 

One page real estate business plan

Perhaps you are already running a real estate business, and wondering “How do I start a Business Plan!”. This one-page plan helps develop your real estate business vision, direction, and goals. Here’s a template to follow:

Identify who you are

The first part of your real estate business plan should get you to understand who you are and how you would define your business in the overall picture. This includes the vision, mission statement, and an intro to the team.

When you do that, you will be able to bring the strongest essence of your business while speaking or writing to your ideal clients . This helps your prospects know that you know what you are doing and that in turn builds trust. 

Add a vision & mission statement

Outline what you want your business to be all about in one or two sentences. This should cover the importance of your business.

Introduce the team

Draw up a list of all the members of your crew and their primary responsibilities. 

Recognize your business opportunity

After you have defined your business, discover the opportunities for success. For example: ”To cope with the current work trends, people leave their hometowns and move to metropolitan areas. Once they retire, they enter a new phase where they free themselves from multiple responsibilities. To enjoy this stage of their life peacefully, they need a place within their budget.”

Draft an expense review

Following your revenue and costs, do you need to make changes to your expenditure? If you would, what areas would you alter? 

Set an annual goal

Set goals like annual gross income, number of deals, number of people in the database, etc. Goals provide direction, help you make the right decisions, increase effectiveness, and focus on achieving positive results.  

Conduct market research

Understanding your clients and prospects helps you to target them efficiently and accelerates the performance of your business. Through this understanding, define the typical clients you need to market to. Get as granular as possible with details like demographics, location, communication preferences, etc.  

Strategize the strengths and weaknesses of the company

Analyze your real estate business thoroughly and list down the strengths and weaknesses. For example, an experienced team of agents could be your strength, and a lack of promotional resources could be your weakness.

Build a marketing plan

Create a marketing plan to attract, nurture, and service your target market. That is how you get your services and listings in front of the right customers. This includes a plan for outreach, communication methods, marketing, nurturing, etc.

For example, you can start with content marketing which builds trust among your audience. Capture their contact info through lead magnets and turn interested prospects into buyers with a simple tactic like cold calling.

These sections cover an essential part of your success plan. When put together, they act as an excellent map for your path forward. Take some time going through your business plan and experimenting with the numbers. Once you get these things right, commit to the plan and put it right into action.

Next, we’ll look at a few steps you can take to draft and execute a ten-year business plan for real estate.

What should a ten-year business plan include?

Building a real estate business plan demands constant attention to detail. For those who are just starting out, here is something you should know. The secret lies in knowing what elements you should add and how. Below are four must-haves of a well-executed real estate business plan:

SMART goals

Good agents.

Lead generation strategies

Setting your business goals at the start is one of the main things to do in the stage of planning. A profitable real estate business plan starts with SMART goals.

real estate business plan SMART goals example

What are SMART Goals?

SMART is the abbreviation for :

SMART goals help you achieve successful outcomes and reduce risks. For example, a SMART real estate goal would be to “Increase profit by 10% by March 2021 with necessary cutbacks and improved marketing tactics”. To arrive at this, you need to first break this down into a few definitive goals.

Here are a few of them:

Real estate agents are the keystones of the real estate world. Signing a real estate contract without a real estate agent in tow is like walking into a court without a lawyer. 

Three types of agents

Unique value proposition .

As a real estate business professional, you are constantly in competition. So, the challenge lies in becoming the go-to person in your marketplace.

The first step to a persistent high-profile is to devise your USP (Unique Selling Proposition). 

What makes you stand out from your competition?

In this section, we will see three practical steps you can take to have a distinguished real estate brand. 

In the competing space of real estate, you need lead generation strategies to attract buyers and sellers. It can be either through inbound or outbound marketing. 

The below-discussed lead generation strategies can help you.

1. Video conferencing

real estate business plan virtual open house

Organizing a virtual open house or other events is an excellent way to bring value to your clients and meet potential prospects. Once you introduce yourself to these prospects, create an opportunity to get in touch with them. Our next strategy here explains how to do that. 

2. SMS marketing

Why do you need texting for your real estate business ?

With a texting tool , you can offer your agents a shortcode and a keyword. Agents can display this information near the property or during gatherings like the video conferencing we discussed above. An interested buyer or seller will text the keyword to the displayed shortcode and be prompted with automated questions to share some information. 

This helps you acquire your prospects’ contact and other basic information. These details are a wealth of information that help you recognize your prospects’ needs. Now you can gradually nurture them by sending regular updates on properties of their interest.

This is how it works:

real estate business plan sms marketing example

3. Blogging

Google ranks pages depending on many factors. One way to appear in the search results is by blogging. Select topics that your target audience wishes to learn about, and promote each post on social media .

Here is an example of a real estate blog page. This blog page includes valuable information like tips and tricks, enabling the reader to revisit them in the future and stay on top of mind. You can also ask your visitors to subscribe to your blogs or newsletters. 

real estate business plan blog example

A real estate business plan for a new venture will be very different from that of a well-established business. Each company has different scope, goals, and finances.

For example, the size of your marketing campaign will depend on the budget and resources you have.

If you’re at an early stage, start acquiring 30 leads a month and closing 10 deals. Put your early efforts into activities like – catching up with your network, getting referrals, or running virtual open houses.

Get started now!

An intelligent plan is the first step to success. The man who plans knows where he is going, knows what progress he is making, and has a pretty good idea of when he will arrive. Planning is the open road to your destination. If you don’t know where you’re going, how can you expect to get there? – Basil Walsh ,

Need we say more? 

Get started with your real estate business plan or improve an existing one with the help of this article. If you have any questions, feel free to drop me an email at [email protected]  

Feature image source: Photo by Avi Waxman on Unsplash

I've published 87 articles you might like! Continue reading

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Enjoying my work? Share this article!

Did you like this article?

Get started absolutely free!

" (Required) " indicates required fields

Welcome to CallHub!

A Real Estate Business Plan on One Page

Banner Image

Learn this method for creating a simple one-page real estate business plan to organize everything an agent wants to accomplish in a year on a single page.  This tidy 1-3-5 format allows real estate professionals to focus on the key actions that specifically lead to the results they desire without having to endure the tiresome process of drafting more formalized business plans.  Having a real estate business plan on a single page also allows agents to more easily refer and follow it’s actions steps by making it permanently visible on an office wall, on the cover of a 3-ring binder, on a projection screen at team meetings , or even by using it as a computer wallpaper background.  As each item on the plan is crossed off, agents are assured that productive change and growth in direct alignment with their annual goals are steadily occurring.  Before taking a look at some example plans, watch the following real estate coaching video to learn how to create a real estate business plan on a single page .

How to Create a One Page Real Estate Business Plan

Determine Your 1 Big Annual Goal

Start by establishing a specific and measurable goal for your annual real estate sales production next year.  Typically agents will use objectives like total sales volume, gross commission income (GCI), number of units/properties sold, or even net income.  It is important that a main goal has a numeric value associated with it so that it can be broken down into monthly and weekly portions for measuring progress throughout the year.  For example, an agent that wants to sell 48 homes in a year knows that he or she must close approximately 4 transactions a month, or close to one property a week.

Establish 3 Key Focus Areas to Reach the Main Goal

real estate agent business plan

Plan 5 Objectives for Each Key Focus Area

Break down your key focus areas into 5 specific objectives that are in alignment with each focus area.  Each objective should represent a specific action or task that can be completed.  The key to developing effective objectives is to ensure that they effectively correlate to each key focus area.  Otherwise you will just have a scattered to-do list that is unlikely to ever be completed since it is not focused on the accomplishment of your preset objectives.

real estate coaching

Action Steps

Use a single action step form for each of the 3 key focus areas on the business plan.  This form will help you break down each objective into manageable action steps that different team members will be responsible for completing.  This form provides many real estate teams with weekly team meeting agenda items that they can regularly discuss to ensure the team is moving forward towards their goals.

Sample Real Estate Business Plans & Action Steps Forms

We have provided two examples of one-page real estate business plans below.  The first is for an individual/solo agent, and the second example is for more established real estate teams .  We have also included a sample action steps page that can be used to supplement the team business plan.  Feel free to click on each image below to enlarge them so you can get started on your own plan for this year.

Check out our latest article on Inman and download a free one page business p lan.

Sample Real Estate Business Plans. Download Yours Here. 

The Seller Lead Sheet & How Agents Use One

How & When to Hire a Buyer’s Agent

Recruiting Agents When You’re Already Too Busy

Pre-Listing Package Contents & Strategies

Buyer’s Agent Job Description

Real Estate Transaction Coordinator Job Description

Listing Presentation Scripts & Dialogues

Top 10 Real Estate Farming Ideas

Lead Follow Up Scripts & Methods

Open House Guest Lists – Scripts to Get Them Filled Out

Ways to Grow a Real Estate COI Quickly

Inside Sales Agents on Real Estate Teams

REALTOR Database Contact Plans & Scripts

Realtor Vendor Databases: Scripts & Lists to Build Them

Expired Listing Scripts

The One Page Real Estate Business Plan

Buyer Sign Call Scripts

How to Transfer Facebook Friends to your Client Database

A Real Estate Administrative Assistant’s Job Description

Buyer Consultation Script

FSBO Prospecting Scripts & Objection Handlers 

Open House Scripts to Generate New Listings

Scripts for Buyers: How to Show Less Homes

Just Listed & Just Sold Real Estate Scripts

What to Say When Calling FSBO Sellers for Listings

Managing & Compensating Buyer’s Agents on Real Estate Teams

Easy Ways to Ask Your Clients for Referrals

Scripts for Overcoming Listing Presentation Objections

When Should I Start a Real Estate Team?

8 Things Top Real.

Realtor vendor databases: scripts..

Brian Icenhower

Brian Icenhower

Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders.

ICC Real Estate Summit 2023

ICC real estate coaching

Join the email list to get free content!

ICC Online real estate courses

Follow Us on Social Media

ICC free real estate coaching content


Online courses:.

sphere of influence online course

Share with Your Network


ChatGPT Business Plan Examples and Prompts

So, you have a great idea for a business. But, in order to make it succeed, you need to create a comprehensive business plan. While the thought of creating one can be daunting and overwhelming, don’t worry—the ChatGPT business plan is here to help! With its easy-to-use platform and step-by-step guidance, ChatGPT will have your business plan written up in no time. Let’s take a look at how this ChatGPT use case works.

First, give ChatGPT a prompt: Give me a business plan for a [business] startup.

The business plan outline looks something like this:

Sure, I can provide you with a basic outline for a tech startup business plan:

Here’s an example business plan created by ChatGPT

Here is an example outline of a business plan for a tech startup:

Related Posts

ChatGPT Prompt: People Don’t Know Blog Ideas

No code, no problem: ai website design with ai art and chatgpt, chatgpt seo use cases: these are my favorite, best chatgpt use cases for businesses and home in 2023., executive summary.

“XYZ Tech is a software company focused on developing cutting-edge tools to simplify project management. Our mission is to help businesses of all sizes streamline their project management process and improve their overall productivity.”

Company Overview:

“XYZ Tech is a privately held company founded in 2021. The company is owned and managed by Jane Doe and John Smith, who have a combined 20 years of experience in the software industry. Our business model is based on a subscription-based software as a service (SaaS) model, where customers pay a monthly fee for access to our project management tools.”

Market Analysis:

“Our target customers are businesses of all sizes, from small startups to large corporations. Our main competitors are established project management software companies such as Asana, Trello , and Basecamp. However, we differentiate ourselves by offering a more user-friendly interface, intuitive features, and competitive pricing. The project management software industry is expected to grow steadily in the coming years, focusing particularly on remote work and collaboration.”

Product or Service Offering

“Our software offers a range of project management tools, including task assignment, file sharing, time tracking, and progress monitoring. Our tools are designed to be user-friendly, intuitive, and easy to integrate with other software solutions. Our subscription-based pricing model is designed to be affordable for businesses of all sizes.”

Marketing and Sales Strategy

“Our marketing strategy includes digital marketing, including social media ads, email marketing, and content marketing. We also plan to attend industry conferences and events to showcase our software to potential customers. Our sales strategy is to offer a free trial of our software to potential customers and follow up with targeted email campaigns and personalized demos to convert them to paying customers.”

Management and Organization

“Jane Doe and John Smith will serve as co-founders and CEOs of the company. They will oversee all aspects of the business, including product development, sales, and marketing. We plan to hire a team of software developers, customer service representatives, and salespeople to support our business operations.”

Financial Projections

“Our startup costs are estimated at $500,000, which will be funded through a combination of personal investments, angel investors, and venture capital. We project revenue of $1 million in the first year, $2 million in the second year, and $4 million in the third year. We expect to reach profitability by the end of the second year.”

Funding Request:

“We are seeking $500,000 in seed funding to cover our startup costs, including software development, hiring, and marketing. These funds will be used to launch our product and build our initial customer base. We plan to raise additional. capital through a series of funding rounds as we grow our business.”

“Attached to this business plan are the resumes of Jane Doe and John Smith, as well as a detailed market analysis report conducted by a third-party research firm. We have also included product screenshots and feature specifications to provide a better understanding of our software.”

Remember, this is just an example, and your business plan should be tailored to your specific business and industry. Good luck with your tech startup!

Real Estate Business Plan Example

Many of my readers are real estate agents, as am I. I thought it would be helpful to include a sample real estate business plan for a first-year real estate agent.

Here is an example of a completed business plan for a first-year real estate agent:

ABC Real Estate is a new real estate agency focused on providing high-quality real estate services to buyers and sellers in the local market. Our goal is to become the go-to agency for clients looking to buy or sell their homes in the area.

ABC Real Estate is a sole proprietorship owned and operated by Jane Smith. The business model is based on a commission-based sales structure, where Jane will earn a percentage of the total sales price for each transaction.

The local real estate market is strong, with a steady demand for homes in the area. The primary competition includes other local real estate agencies and online real estate platforms like Zillow and Redfin. ABC Real Estate plans to differentiate itself by providing a more personalized, hands-on approach to real estate services and competitive commission rates.

ABC Real Estate’s marketing strategy will focus on building relationships with potential clients through networking, social media, and community involvement. In addition, Jane will leverage online advertising and search engine optimization (SEO) to increase the agency’s online visibility. Sales strategies will include effective lead generation and conversion, focusing on building lasting relationships with clients to encourage repeat business and referrals.

ABC Real Estate will offer a full range of real estate services, including buying, selling, and renting residential properties. The agency will also provide comprehensive market analysis, home valuation, and personalized marketing plans to help sellers achieve the best possible sales price.

The startup costs for ABC Real Estate are estimated at $10,000, which includes licensing, marketing, and office expenses. The agency plans to generate revenue primarily through commission-based sales, with a projected revenue of $50,000 in the first year. The agency aims to break even within the first six months of operation and achieve profitability by the end of the first year.

ABC Real Estate will be run by Jane Smith, who will handle all sales, marketing, and administrative tasks. She plans to hire a part-time assistant within the first year to help with administrative tasks and increase the agency’s capacity for growth.

ABC Real Estate’s milestones for the first year include establishing a solid client base, achieving a high level of customer satisfaction, and reaching $250,000 in sales revenue. Jane also aims to attend at least one real estate conference within the first year to expand her network and stay up-to-date on industry trends.

The appendix includes Jane’s resume and real estate license, as well as market research data and financial projections for the first year of operation.

Remember, a business plan is a living document that should be reviewed and updated regularly to reflect changes in the market, business operations, and financial goals. Good luck with your real estate agency!

Tips for using ChatGPT to create a business plan:

1) A great business plan should be comprehensive, giving an in-depth look at your target market, competitors, marketing strategy, and financial projections. Being specific is the key to success – include as much information as possible to build a clear picture of what it will take for your venture to thrive! Set yourself up for growth with measurable goals based on sound details.

2) Make sure to ask follow-up questions if the answers don’t quite fit what you were expecting. You’ll get greater insights for your business this way and a more comprehensive understanding of any topic!

3) ChatGPT is a great tool when planning your next business venture, but it should complement rather than dictate your decisions. Use it as a starting point and draw on professionals for more in-depth advice if needed – these extra insights may take your strategy further!

4)When formulating your business plan, don’t be shy about giving it a personalized touch! ChatGPT provides an effective blueprint to work from; the rest is up to you. Tweak away and make adjustments as required.

5) Review and revise: After using ChatGPT to create your business plan, be sure to review and revise it multiple times. Ensure all the information is accurate and up-to-date and the plan is well-organized and easy to read. Show the plan to others and ask for feedback, and be willing to make changes as needed.

In conclusion, ChatGPT can be a helpful tool for creating a comprehensive and well-organized business plan. Following the tips outlined above and using ChatGPT to supplement your research and knowledge, you can create a plan that accurately reflects your business goals, market analysis, and financial projections.

However, it is important to remember that a business plan is a living document that should be reviewed and updated regularly as your business grows and evolves. With the right tools, resources, and a willingness to adapt to changes, you can create a successful business plan to guide your business toward long-term success.”

ChatGPT can be a powerful asset when crafting an effective and efficient business plan. With reference to our tips and the assistance of this tool, you’ll have confidence that your goals are outlined in detail, potential markets understood, and financial plans determined with precision.

Yet despite all this hard work, it is essential for any trajectory towards success that a business plan remains current: look out for changing trends as well keeping up to date on market data; armed with these elements plus Chat GPT , there’s no reason why long-term victory won’t follow!

real estate website business plan

The Ultimate Guide to Becoming an Amazon Product Tester

Create a chatgpt marketing plan.

Lori Ballen

Lori Ballen

I'm a full-time blogger. I teach entrepreneurs how to get more website traffic, generate leads, and make more money online. This website contains affiliate links that benefit me. Take a Course Get a Website Try my Tools

ChatGPT can understand natural language and generate responses to a wide range of questions. However, there are still many questions that people have about ChatGPT. Here are the most commonly asked questions about this AI language model:

Leave a Reply

Your email address will not be published. Required fields are marked *

Privacy Policy Agreement I agree to the Terms & Conditions and Privacy Policy .

This site uses Akismet to reduce spam. Learn how your comment data is processed .

What Can We Help You Find?

real estate website business plan

Lori Ballen brings you the best tutorials, guides, and software lists for blogging, and affiliate marketing.

Recent Posts

© 2022 Lori Ballen | This website contains affiliate links that benefit the site owner

Welcome Back!

Login to your account below

Remember Me

Retrieve your password

Please enter your username or email address to reset your password.

You cannot copy content of this page

Santa Clara County Association of REALTORS®

Brunch and Learn: All About DST’s and 1031 Exchange

March 16, 2023 9:30 am - 11:00 am, 2023 leadership academy, march 29, 2023 march 30, 2023 9:00 am - 2:00 pm, first-time homebuyer grant, upcoming classes & events.

SCCAOR Store Winter Sale


Find an affiliate service, member service center.

Help with frequently used services

Contact Member Support

For membership issues and questions or to become a member, contact us:

Main 408-445-8500 Para asistencia en Español 408-445-5077

Email us [email protected]

real estate website business plan

Office Hours Monday – Friday 8:30am – 5:00pm

Book an Appointment

The SCCAOR Office is now open for limited in-person appointments at both our San Jose and Gilroy locations.

Tech Helpline

Have hardware or software questions? Having problems with your email, printer or spyware? Need advice on a tech gadget?  Contact us:

Live Tech Support 888-784-5410

Email us [email protected]

Chat Online

Hours Monday – Friday 6:00 am to 5:00 pm PST Saturday 6:00 am to 2:00 pm PST

After Hours Assistance

Supra Support 877-699-6787 Monday – Sunday: 5 AM – 7 PM

MLSListings Support 866-734-5787 MWThF: 8 AM – 6 PM Tuesday 8 AM – 5 PM Saturday 8 AM -4 PM Closed Sunday

Zipform support 586-840-0140 Monday – Sunday: 24 Hours


Apply for Membership

Membership FAQ


What are the benefits of being a member of SCCAOR?

What is Secondary Membership? Secondary membership is an opportunity for a REALTOR® or Broker member who has already stated their primary status with another Association to enjoy the benefits and services of another association.

I have a key through BAREIS / Metrolist MLS, does my key automatically work in your area? Your key would need to be co-op’d to have access in our area. We bill you quarterly for access and one-time processing fee. Click here to apply.

Click here for full list of FAQs

Contact Support

Support Center

Click here  or click on the appropriate Supra product get support:

XpressKEY eKEY iBox Keyboxes SupraWEB


How to Setup General Email Notifications Please click here to view the step by step instructions on the Supra support website

How to Setup Showing Notifications Please click here to view the step by step instructions on the Supra support websit e

How to Update an Expired eKey Please click here to view the step by step instructions on the Supra support website

How do I receive eKey Updates Anytime the eKEY app is opened in cell or WiFi range it will automatically update on its own. No more cradling or tethering to your computer. It works on all iPhone, Android and BlackBerry phones.

How do I open an iBox BT LE with an Android™ or Apple® Device Please click here to view the step by step instructions on the Supra support website

See a full list of FAQs, please click here.

How to Videos

Obtain Key and Open Shackle

Showing Notification

How to Assign a Listing to a Keybox

Contact MLS Support

Contact MLS support directly for MLS System issues and listing questions.

MLS  Support: 866-734-5787

For new subscribers contact SCCAOR Member Support 408-445-8500

Access the MLSListing Pro system, click here .

To become an MLS Subscriber, click here .


How do I Update My Personal or Office information Please click here to view step by step instructions on the MLS website.

Where can I find the Application for Assistant Access To view or print the Assistant Access Form, click here .

To view a list of upcoming MLS training events, click here .

To view the full list of MLS FAQs, click here

MLS Subscription Info

MLSListings is the multiple listing service (MLS) for five California counties. Located in Sunnyvale, California, MLSListings provides its 20,000+ subscribers with technology-based MLS products and services exclusively for licensed real estate professionals.  With the partnership between MLSListings and Quattro (a MLS data sharing initiative comprised of the San Francisco Association of REALTORS [SFAR], Bay Area Real Estate Information [BAREIS] and Sacramento’s MetroList), MLSListings users now have access to a more extensive region.  For subscription information, click here to visit the MLS subscription page or contact the SCCAOR membership department at 408-445-8500.

Membership Benefits

To be the most credible resource for real estate related issues in markets we serve.

When you join the REALTOR® family, you also gain exclusive access to valuable tools and services only available to REALTOR® members, like free real estate contracts and forms, discounts on products and services, education, free monthly housing market statistics, a powerful advocacy arm at all levels of government, and so much more.


We are committed to bringing you the very finest tools and information to help you succeed.


Training to help you get the most out of your business and keep you up to date with changes in the real estate industry.


Tech Helpline provides assistance on technology related issues at no cost.


A great way to present yourself and to give a brief description of the services you provide.


One of the finest in-house arbitration and professional standards programs in California.


Network with fellow REALTORS® at local marketing sessions, general membership meetings, Broker/Manager meetings and networking events.

SCCAOR Calendar

Protecting private property rights.

When it comes to protecting private property rights and the real estate industry, Santa Clara County Association of REALTORS® is second to none. As the voice for real estate in the county, we are fierce advocates for public policy that encourages residential and commercial property ownership to support communities.

Whether it’s a local, state, or federal issue, if it involves the real estate industry, Santa Clara County Association of the REALTORS® is fighting to protect the real estate industry and the rights of private property owners.

real estate website business plan

The REALTOR® Action Fund

When it comes to advocacy REALTORS® band together as the REALTOR® Party, which is a powerful alliance of REALTORS® working to protect and promote homeownership and private property rights. Simply put, the REALTOR® Party promotes policies and candidates that support your ability to do business, but we need your help. You can help by INVESTING in the REALTOR® Action Fund, (RAF). With the resources provided by the REALTOR® Action Fund we fight threats of costly rules, taxes, and regulations such as proposed taxes on services (your commission), fireplace retrofits, and point of sale regulations. Learn more about RAF  here .

The REALTOR® Action Fund Victories

Corporate Sponsors

About sccaor.

The Santa Clara County Association of REALTORS® (SCCAOR) exists to meet the business, professional and political needs of its members and to promote and protect private property rights.

With an association membership of approximately 6,000 REALTORS® and 400 Affiliates, SCCAOR offers leadership, educational, political and networking opportunities.

Annual Report | Strategic Plan

Privacy Policy|Disclaimer

DMCA Copyright Notice


San Jose Office 1651 North First Street San Jose, CA 95112 Phone – 408-445-8500 Open Monday – Friday 8:30am – 5:00pm

Gilroy Service Center 7901 Westwood Drive Unit J Gilroy, CA, 95020 Phone – (408) 445-8500 Open Tuesday – Friday 8:30am – 5:00pm

email: [email protected]

Para asistencia en Español – 408-445-5077

C.A.R. Legal Hotline – 213-739-8282

San Jose Office

growthink.com logo

Rental Properties Business Plan Template

Written by Dave Lavinsky

Rental Properties Business Plan

Rental Property Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their rental property business. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a rental property business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your rental property business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to purchase a rental property, multiple rental properties, or add to your existing rental properties business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your rental property business in order to improve your chances of success. Your rental property business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Rental Property Companies

With regards to funding, the main sources of funding for rental properties are personal savings, credit cards, mortgages, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a rental property is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a rental property company. They might consider funding a rental property company with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

How to Write a Business Plan for a Rental Property Company

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property you are operating and the status; for example, are you a startup, or do you have a portfolio of existing rental properties that you would like to add to?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the rental properties industry. Discuss the type of rental property you are offering. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of rental properties you are offering.

For example, you might offer the following options:

In addition to explaining the type of rental property you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

Industry Analysis

In your industry analysis, you need to provide an overview of the rental properties industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the rental property industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your rental property business plan:

Customer Analysis

The customer analysis section of your rental property business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households, tourists, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of rental property you offer. Clearly, vacationers would want different amenities and services, and would respond to different marketing promotions than long-term tenants.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

Finish Your Rental Properties Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your business plan today.

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other rental property companies.

Indirect competitors are other options customers may use that aren’t direct competitors. This includes the housing market, or hotels. You need to mention such competition to show you understand that not everyone who needs housing or accommodation will seek out a rental property.

With regards to direct competition, you want to detail the other rental properties with which you compete. Most likely, your direct competitors will be rental properties in the vicinity.

rental property competition

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a rental property business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of rental property business that you documented in your Company Analysis. Then, detail the specific options you will be offering. For example, in addition to long-term tenancy, are you offering month-to-month, or short-term rental?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the properties and term options you offer and their prices.

Place : Place refers to the location of your rental property. Document your location and mention how the location will impact your success. For example, is your rental property located in a tourist destination, or in an urban area, etc. Discuss how your location might draw customer interest.

Promotions : the final part of your rental property marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your rental property business, such as customer service, maintenance, processing applications, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect 100% occupancy, or when you hope to reach $X in sales. It could also be when you expect to acquire a new property.  

Management Team

To demonstrate your rental property business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in rental property management. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in real estate, and/or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

sales growth

In developing your income statement, you need to devise assumptions. For example, will you have 1 rental unit or 10? And will revenue grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $200,000 on purchasing and renovating your rental property, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $200,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a rental property business:

business costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your property blueprint or map.  

Putting together a business plan for your rental properties company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the rental property industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful rental properties business.  

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Rental Properties Business Plan FAQs

What is the easiest way to complete my rental properties business plan.

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Rental Properties Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of rental property business you are operating and the status; for example, are you a startup, do you have a rental properties business that you would like to grow, or are you operating multiple rental property businesses.

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide for Small Businesses

pricing crown

Real Estate Business Plan Template

Real Estate Business Plan Template

Download this Real Estate Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Planning to start a real estate business? Or perhaps you want to make your existing one grow? Then you’re in the right place! Get started with our well-designed Real Estate Business Plan Template and know the key components to having a top-notch business plan. This real estate business template is made by our marketing experts, so rest assured that it has high-quality content that you can use as is or make minor alterations. Edit using various editing programs and download it onto your devices such as PC, laptop, tablet, or phone. Standardize your business strategy by instantly downloading and making use of our Real Estate Business Plan template today!

Pro Template

Get access to all Documents, Designs & Templates

Real Estate Agent/Agency Business Plan Template

Real Estate Agent/Agency Business Plan Template

Sample Real Estate Business Plan Template

Sample Real Estate Business Plan Template

One Page Real Estate Business Plan Template

One Page Real Estate Business Plan Template

Real Estate Management Business Plan Template

Real Estate Management Business Plan Template

Real Estate Broker Business Plan Template

Real Estate Broker Business Plan Template

Real Estate Website Business Plan Template

Real Estate Website Business Plan Template

New Real Estate Business Plan Template

New Real Estate Business Plan Template

Real Estate Sales Plan Template

Real Estate Sales Plan Template

Sample Real Estate Sales Plan Template

Sample Real Estate Sales Plan Template

Real Estate Agent Marketing Plan Template

Real Estate Agent Marketing Plan Template

Start-Up Real Estate Business Plan Template

Start-Up Real Estate Business Plan Template

Simple Real Estate Business Plan Template

Simple Real Estate Business Plan Template

Commercial Real Estate Business Plan Template

Commercial Real Estate Business Plan Template

Home Real Estate Inspection Business Plan Template

Home Real Estate Inspection Business Plan Template

Real Estate Brokerage Business Plan Template

Real Estate Brokerage Business Plan Template

Real Estate Investing Business Plan Template

Real Estate Investing Business Plan Template

Real Estate Marketing Plan Template

Real Estate Marketing Plan Template

Real Estate / Property Strategic Plan Template

Real Estate / Property Strategic Plan Template

Real Estate Social Media Marketing Plan Template

Real Estate Social Media Marketing Plan Template

Commercial Real Estate Marketing Plan Template

Commercial Real Estate Marketing Plan Template

Get access to ALL Templates, Designs & Documents

Get Access to ALL Templates & Editors for Just $2 a month

realtor.com for sale home page

To each their home. ®

Let’s find a home that’s perfect for you

Discover how we can help

Find out how much you can afford, understand your monthly costs, get help with your down payment.

House Gone Wild: Ohio Property With a Stripper Pole Is the Week’s Most Popular Listing

5 Glorious Glass Houses to Take Full Advantage of Daylight Saving Time

Need a home loan? Get pre-approved

Find a lender who can offer competitive mortgage rates and help you with pre-approval.

Homepage Local Marketing Section

Get Local Info

Does it have pet-friendly rentals? How are the schools? Get important local information on the area you're most interested in.

Find out how the NAR works for consumers and REALTORS ®

Learn About N.A.R

For Homeowners


Popular Real Estate Markets

Popular Apartment Cities

Popular Resources

New Listings By State


  1. Real Estate Business Plan Real Estate Marketing Templates

    real estate website business plan

  2. Real Estate Business Plan Template Free Download Of Real Estate Investing Business Plan Pdf Full

    real estate website business plan

  3. 15+ FREE Commercial Real Estate Marketing Plan Templates

    real estate website business plan

  4. Real Estate Marketing Tools » Blog Archive Get a Jump on Your 2017 Real Estate Marketing Plan

    real estate website business plan

  5. Real Estate/Realtor Company Business Plan Template Sample Pages

    real estate website business plan

  6. Real Estate Business Plan Template

    real estate website business plan


  1. Four Steps to Making Every Real Estate Business Better

  2. Modern House with Floor Plan #01 #shorts


  4. Hinckley District Past & Present

  5. How to Create a Sustainably Successful Real Estate Business

  6. Kedaireka Matching Fund 2022


  1. How to Plan, Start, & Grow a Real Estate Business: 27 ...

    How to Start a Real Estate Business Get a CRM. Craft your ideal personal plan. Write a real estate business plan. Build a consistent marketing plan. Get a website. Prospect consistently. Nurture leads. Have good time management. 1. Get a CRM. At the end of the day, a business is a system.

  2. Best Real Estate Website Builder (2023)

    The Best Real Estate Website Builders of 2023 GoDaddy: Best for digital marketing Weebly: Best for affordable real estate websites Squarespace: Best for small real estate websites...

  3. Real Estate Agent Business Plan

    A real estate business plan keeps you accountable and on track. An optimal business plan for real estate agents includes firm goals, but it's also fluid — you'll want to update your real estate business plan as you grow and the market evolves. Why agents need a real estate business plan

  4. Real Estate Website Business Plan

    Create your own business plan 1.1 Strategic Alliances AT&T will supply all of our Web needs as well as automate servers designed specifically for our agents allowing them to receive all of their calls through our virtual floor time plan. Each agent will be assigned an extension number.

  5. 9 Steps to Writing a Real Estate Business Plan (+ Templates)

    A real estate business plan is an essential strategy document that every agent, team, and broker needs to ensure that their business is equipped to grow. Having a well-defined real estate business plan ensures that your time, energy, and cash are being spent efficiently in pursuit of your goals.

  6. The Perfect Real Estate Investing Business Plan

    A real estate business plan is a living document that provides the framework for business operations and goals. A business plan will include future goals for the company and organized steps to get there. While business plans can vary from investor to investor, they will typically include planning for one to five years at a time.

  7. Real Estate Website Business Plan

    Real Estate Website Business Plan Start my business plan Start your own real estate website business plan Amerihall Company Summary Our staff has the knowledge and foresight to help the industry into the 21st century. We are committed to technology growth and the changes in the real estate industry.

  8. Real Estate Business Plan

    A real estate business plan is a process document that provides a detailed overview of the real estate agency's procedural concepts, from the property acquisitions to the budget setting. Ignition Financial pointed out that it is necessary for various ways.

  9. How to Write a Real Estate Website Business Plan in 2023

    A real estate website business plan should outline the website's goals, objectives, and strategies and the costs associated with launching and maintaining the website. Additionally, it should...

  10. How to Write a Real Estate Business Plan: Elements, Examples & Free

    Real Estate Business Plan Template Download as PDF Download as Word Doc Download as Google Doc 1. Write Your Mission Statement Every real estate agent's business plan should begin with a mission statement, identifying your values and why your business exists. Your mission statement serves as the guide to achieving your ultimate business objective.

  11. Real Estate Website Business Plan Template

    You can count on this template to find listing opportunities, partnerships, increased revenues, and other opportunities for your Real Estate Business Website. Its content is written by industry experts and professionals to help you make cohesive and comprehensive business plan document for your real estate agency's online storefront.

  12. Build Your Business with Zillow

    Zillow Rentals is the most visited rental network. Source: 41% stat: Zillow Group Tracking Survey, Q2 2019. 194 million stat: Google Analytics and Adobe Analytics. Rental network claim: Comscore Media Metrix® Multi-Platform, Key Measures, Custom-defined list including: Zillow Rentals, Apartments.com Network, RentPath Network, ForRent.com ...

  13. Ultimate Guide: 11 Points to Writing a Real Estate Business Plan

    By regularly assessing performance and goal progress, businesses can ensure that they are making the most of their resources and achieving their desired results. Ultimately, a sound monitoring and evaluation plan are crucial for any real estate business that wants to stay ahead of the competition. 8. Risk Management.

  14. Real Estate LLC Guide: Pros, Cons & How To Set Up

    A real estate LLC is a type of business entity that allows you to sell, buy and rent out real estate separate from yourself as an individual. This means that if something goes wrong, you...

  15. News

    Real estate news with posts on buying homes, celebrity real estate, unique houses, selling homes, and real estate advice from realtor.com.

  16. Real Estate Flyer (Free Templates)

    Mail listing flyers directly to your target market. About 1 in 5 buyers (21%) uses a direct-mail newsletter, flyer or postcard to find a real estate agent.4 Although sending real estate mailers might seem like a dated practice, it's still an effective method. And it can be economical too, as color prints today cost 20-50 cents per printout.

  17. Real Estate Business Plan

    Business idea- "Real Estate" (Apartment & House Finder Business) Executive Summary Finding a new home or apartment to rent can be a very time-consuming and daunting task. ThatR

  18. Irvine Company

    With diversified operations throughout coastal California, Irvine Company brings to life neighborhoods and sustainable communities and is known best for its creation of the all-new City of Irvine and Newport Coast - one of America's most desirable regions. Company Profile. Learn how Irvine was master-planned to be one of America's most ...

  19. How to Write a Real Estate Business Plan

    Here are a few of them: Constantly Discover. - Look into the sources of real estate financing once a year. - Learn one real estate valuation technique every week. - Learn about five real estate investments every month. - Analyze one competitor's strategies every day. - Understand one market trend a day.

  20. A Real Estate Business Plan on One Page

    Sample Real Estate Business Plans & Action Steps Forms. We have provided two examples of one-page real estate business plans below. The first is for an individual/solo agent, and the second example is for more established real estate teams.. We have also included a sample action steps page that can be used to supplement the team business plan.

  21. ChatGPT Business Plan Examples And Prompts

    Here is an example of a completed business plan for a first-year real estate agent: ABC Real Estate is a new real estate agency focused on providing high-quality real estate services to buyers and sellers in the local market. Our goal is to become the go-to agency for clients looking to buy or sell their homes in the area.

  22. Santa Clara County Association of REALTORS®

    For membership issues and questions or to become a member, contact us: Main 408-445-8500 Para asistencia en Español 408-445-5077. Email us [email protected]

  23. Rental Properties Business Plan Template [Updated 2023]

    Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a rental property business plan, your marketing plan should include the following: Product: in the product section you should reiterate the type of rental property business that you documented in your Company Analysis.

  24. Nakheel to showcase master plan projects at MIPIM 2023

    REAL ESTATE Nakheel to showcase master plan projects at MIPIM 2023. WAM (Emirates News Agency)/WAM. Nakheel will be showcasing projects including Dubai Islands, Tilal Al Furjan, Murooj Al Furjan, Jebel Ali Village and Palm Beach Towers ... Dubai Chamber of Commerce launches six real estate sector-specific business groups. LATEST VIDEO. JOBS ...

  25. Property Taxes

    Business and personal property taxpayers in Santa Clara County now have access to SCC DTAC, a new mobile app launched by the County of Santa Clara Department of Tax and Collections to provide more than 500,000 property owners with convenient access to pay their secured property tax payments. Learn more about SCC DTAC, Property Tax Payment App.

  26. Real Estate Business Plan Template

    This real estate business template is made by our marketing experts, so rest assured that it has high-quality content that you can use as is or make minor alterations. Edit using various editing programs and download it onto your devices such as PC, laptop, tablet, or phone. Standardize your business strategy by instantly downloading and making ...

  27. realtor.com®

    Search homes for sale, new construction homes, apartments, and houses for rent. See property values. Shop mortgages.

  28. PDF Business Continuity Plan Template for

    III. Business Description The R.L. Brown Advisory Group, LLC is a registered investment advisory firm that conducts business as an investment advisor to individuals, companies, and small retirement plans. We provide asset management services, retirement plan advisory services and retirement plan administration and recordkeeping services.