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Making a Risk Management Plan for Your Business

It’s impossible to eliminate all business risk. Therefore, it’s essential for having a plan for its management. You’ll be developing one covering compliance, environmental, financial, operational and reputation risk management. These guidelines are for making a risk management plan for your business.

Developing Your Executive Summary

When you start the risk management plan with an executive summary, you’re breaking apart what it will be compromised of into easy to understand chunks. Even though this summary is the project’s high-level overview, the goal is describing the risk management plan’s approach and scope. In doing so, you’re informing all stakeholders regarding what to expect when they’re reviewing these plans so that they can set their expectations appropriately.

Who Are the Stakeholders and What Potential Problems Need Identifying?

During this phase of making the risk management plan, you’re going to need to have a team meeting. Every member of the team must be vocal regarding what they believe could be potential problems or risks. Stakeholders should also be involved in this meeting as well to help you collect ideas regarding what could become a potential risk. All who are participating should look at past projects, what went wrong, what is going wrong in current projects and what everyone hopes to achieve from what they learned from these experiences. During this session, you’ll be creating a sample risk management plan that begins to outline risk management standards and risk management strategies.

Evaluate the Potential Risks Identified

A myriad of internal and external sources can pose as risks including commercial, management and technical, for example. When you’re identifying what these potential risks are and have your list complete, the next step is organizing it according to importance and likelihood. Categorize each risk according to how it could impact your project. For example, does the risk threaten to throw off timelines or budgets? Using a risk breakdown structure is an effective way to help ensure all potential risks are effectively categorized and considered. Use of this risk management plan template keeps everything organized and paints a clear picture of everything you’re identifying.

Assign Ownership and Create Responses

It’s essential to ensure a team member is overseeing each potential risk. That way, they can jump into action should an issue occur. Those who are assigned a risk, as well as the project manager, should work as a team to develop responses before problems arise. That way, if there are issues, the person overseeing the risk can refer to the response that was predetermined.

Have a System for Monitoring

Having effective risk management companies plans includes having a system for monitoring. It’s not wise to develop a security risk management or compliance risk management plan, for example, without having a system for monitoring. What this means is there’s a system for monitoring in place to ensure risk doesn’t occur until the project is finished. In doing so, you’re ensuring no new risks will potentially surface. If one does, like during the IT risk management process, for example, your team will know how to react.

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Writing a Business Plan

sample business plan for investment holding company

While it may be tempting to put off, creating a business plan is an essential part of starting your own business. Plans and proposals should be put in a clear format making it easy for potential investors to understand. Because every company has a different goal and product or service to offer, there are business plan templates readily available to help you get on the right track. Many of these templates can be adapted for any company. In general, a business plan writing guide will recommend that the following sections be incorporated into your plan.

Executive Summary

The executive summary is the first section that business plans open with, but is often the last section to actually be written as it’s the most difficult to write. The executive summary is a summary of the overall plan that highlights the key points and gives the reader an idea of what lies ahead in the document. It should include areas such as the business opportunity, target market, marketing and sales strategy, competition, the summary of the financial plan, staff members and a summary of how the plan will be implemented. This section needs to be extremely clear, concise and engaging as you don’t want the reader to push your hard work aside.

Company Description

The company description follows the executive summary and should cover all the details about the company itself. For example, if you are writing a business plan for an internet café, you would want to include the name of the company, where the café would be located, who the main team members involved are and why, how large the company is, who the target market for the internet cafe is, what type of business structure the café is, such as LLC, sole proprietorship, partnership, or corporation, what the internet café business mission and vision statements are, and what the business’s short-term objectives are.

Services and Products

This is the exciting part of the plan where you get to explain what new and improved services or products you are offering. On top of describing the product or service itself, include in the plan what is currently in the market in this area, what problems there are in this area and how your product is the solution. For example, in a business plan for a food truck, perhaps there are numerous other food trucks in the area, but they are all fast –food style and unhealthy so, you want to introduce fast food that serves only organic and fresh ingredients every day. This is where you can also list your price points and future products or services you anticipate.

Market Analysis

The market analysis section will take time to write and research as a lot of effort and research need to go into it. Here is where you have the opportunity to describe what trends are showing up, what the growth rate in this sector looks like, what the current size of this industry is and who your target audience is. A cleaning business plan, for example, may include how this sector has been growing by 10% every year due to an increase in large businesses being built in the city.

Organization and Management

Marketing and sales are the part of the business plan where you explain how you will attract and retain clients. How are you reaching your target customers and what incentives do you offer that will keep them coming back? For a dry cleaner business plan, perhaps if they refer customers, they will get 10% off their next visit. In addition, you may want to explain what needs to be done in order for the business to be profitable. This is a great way of showing that you are conscious about what clear steps need to be taken to make a business successful.

Financial Projections & Appendix

The financial business plan section can be a tricky one to write as it is based on projections. Usually what is included is the short-term projection, which is a year broken down by month and should include start-up permits, equipment, and licenses that are required. This is followed by a three-year projection broken down by year and many often write a five-year projection, but this does not need to be included in the business plan.

The appendix is the last section and contains all the supporting documents and/or required material. This often includes resumes of those involved in the company, letters of reference, product pictures and credit histories. Keep in mind that your business plan is always in development and should be adjusted regularly as your business grows and changes.

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Holding Company Business Plan Template

Written by Dave Lavinsky

Holding Company Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their holding companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a holding company business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your holding company as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a holding company, or grow your existing holding company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your holding company in order to improve your chances of success. Your holding company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Holding Companies

With regards to funding, the main sources of funding for a holding company are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

How to Write a Business Plan for a Holding Company

If you want to start a holding company or expand your current one, you need a business plan. Below are links to each section of your holding company business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of holding company you are operating and the status. For example, does your holding company include multiple startups or does it include established companies?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the industry in which you’re competing. Discuss the businesses you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of holding company you are operating.

For example, you might operate one of the following types of holding companies:

In addition to explaining the type of holding company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

Industry Analysis

In your industry analysis, you need to provide an overview of the holding company industry.

industry growth outlook

While this may seem unnecessary, it serves multiple purposes.

First, researching the holding company industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your holding company business plan:

Customer Analysis

The customer analysis section of your holding company business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individual businesses such as banks and restaurants, other holding companies and larger corporations.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other businesses that provide the same products and services as your company.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors.

With regards to direct competition, you want to describe the other businesses with which you compete.

competition

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

For a holding company business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of holding company that you documented in your Company Analysis. Then, detail the specific products and services you will be offering.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the products and services you offer and their prices.

Promotions : The final part of your holding company marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your businesses, including running individual businesses, scouting companies to buy interest in, meeting with potential clients, and managing any legal and financial responsibilities for the companies you currently control.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your first and second controlling interests, or when you hope to reach $X in revenue. It could also be when you expect to expand your holding company to form multiple subsidiary companies or parent groups.

Management Team

To demonstrate your holding company business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing holding or investment companies and individual operating companies. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing holding and/or investment companies or successfully running legal or financial businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

sales growth

In developing your income statement, you need to devise assumptions. For example, will you purchase controlling interest in one new company per quarter or per year? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $150,000 on acquiring a business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $150,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a holding company business:

business costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or plans you are working on for controlling another business.

Putting together a business plan for your own holding company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful holding company business.

Holding Company Business Plan FAQs

What is the easiest way to complete my holding company business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Holding Company Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of holding company you are operating and the status; for example, are you a startup, do you have a holding company that you would like to grow, or are you operating a chain of holding companies?

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Financial Holding Company Business Plan

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Domino Comptech Holdings

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Domino Comptech Holdings (DCH) was formed as a diversified financial holding company. The purpose of the company is to facilitate the acquisition of existing companies and provide additional capital to continue and increase the volume and the profitability of the acquired companies.

The overall business model created by establishing and funding this holding company effectively creates a complete business solution platform of unlimited marketing opportunities. This platform combines certain natural relationship marketing synergies and enables the combined companies to provide a wide variety of complete technology solutions at cost savings to the client.

Acquire an Internet Service Provider:

Domino Comptech acquired 100% of ZumoNet, an Internet Service Provider (ISP) company from Lynx Caracal last year in exchange for 1,500,000 shares of common stock of DCH. The company intends to enter into a marketing plan to expand ZumoNet’s customer base and drive additional recurring revenue. ZumoNet presently yields a revenue stream of approximately $20,000 annually and requires a record keeping and billing expense of approximately $3,600 annually. Expanding the marketing base of the company will yield increased profits proportionately as the revenue stream increases and the expense factor is held at minimal levels through consolidation of the record keeping merging into the overall operations of the holding company.

Acquire a Technology company which is a White Box computer manufacturer and also provides networking services and support:

Domino Comptech has entered into an agreement to acquire 100% of the common stock of Kettle-Moraine Computers, Incorporated (KMCI) from its founder Lynx Caracal in exchange for 20,000,000 shares of common stock of DCH and a loan of $5,000,000 bearing interest at the applicable federal rate for the first year and adjusted to the prime rate plus 1% with a minimum of 9% thereafter. The prime rate shall be as published in USA Today. This agreement allows Domino Comptech to immediately acquire and control 100% of KMCI including the revenue stream generated by daily operations. Mr. Caracal will receive guaranteed payments of at least $16,000 per month with the remaining interest payments due at December 31 each year until the stock loan is paid in full from proceeds raised from the first $16,000,000 in stock sales in this business plan. Mr. Caracal agreed to extend the loan period to five years from the signature date of the agreement to allow DCH five years to achieve its goals of capitalization and repayment of the loan. All the stock of KMCI will be held as collateral on this loan in the event of default.

KMCI provides technology hardware and servicing to its customer base, primarily in Gulfstate and Plainsstate. The business model of KMCI is directed toward becoming a Midwestern (and then national) full service Technology provider. The company has developed remarkable marketing inroads into state government procurement contracts and is presently moving into the Federal Government arena to facilitate expanded marketing opportunities of its manufactured computer products and servicing capabilities. Recently the company implemented a marketing strategy through it’s S.E.A.T. management program. Client’s will have the opportunity to purchase all their technology required hardware, software packages, and needed service protection all for one monthly fee. This concept of purchasing technology will allow the client to have access to the latest available equivalent while utilizing cost saving software packages that are tailored for that client’s data system needs.

Acquire a Software company which has a first class management software program:

DCH has identified a software company which developed and markets a strategic software program designed to help businesses better manage and increase profitability. Initial discussions with management of the company indicate the company can be purchased for approximately $87,000,000. The software company produces an EBITD of approximately $1,000,000 annually, has total assets of approximately $8,000,000 and equity of approximately $4,300,000.

The combination of the software company, ZumoNet and KMCI will capitalize on a marketing synergy brought about by the ability to cross market hardware and software products to the present client base of the companies and provide a total solution to address technology and management needs of business. It is anticipated the elimination of duplication between the companies will generate savings of approximately $500,000 annually.

Acquire a Technology Services company which specializes in data storage, telephony and security:

KMCI presently offers a variety of service, wiring, and network solutions. However, as technology is rapidly evolving there is a need to expand into data storage, telephony, and security issues. Government, banks, insurance companies and many other industries need these additional services as they worry about storage and security issues for large amounts of data. There is a need to develop a tailored secure system to protect each of their data systems from fraud, terrorism and/or natural disaster on a client-by-client basis.

Lynx Caracal, president of Domino Comptech Holdings has identified service providers which specialize in these additional services and begun acquisition discussions with one such company. This acquisition would further leverage the existing total solutions provided by the concatenation of a software company, KMCI, and ZumoNet. The end result would be a marketing force which could provide any entity with a total technology, management, and security solution. This synergy does not generally exist in the marketplace today. The capability of large corporate clients to afford and purchase these packages provides stability of income desired for DCH and insures the company of income diversification which will carry the company through uncontrollable downturn in the economy.

To accomplish this strategy, DCH has already completed first round funding of one million dollars ($1,000,000), and the board of directors is currently considering extending Phase II funding in the form of a Regulation 506 D private placement offering in the amount of 22 million dollars.

1.1 Objectives

1.2 Mission

Domino Comptech Holdings is a holding company. The purpose of the company is to facilitate the acquisition of existing companies and provide additional capital to increase the volume and the profitability of the acquired companies. This holding company creates a complete business solution platform of unlimited marketing opportunities. This platform combines certain marketing synergies and enables the combined companies to provide a wide variety of complete technology solutions at cost savings to the client.

1.3 About This Plan

Form Follows Function

This is the business plan for the holding company, Domino Comptech Holdings. However, for some key points we show the numbers that DCH expects from the KMCI division, its main revenue-generator. Specifically:

1.4 Keys to Success

The keys to success in this business are:

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sample business plan for investment holding company

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Holding Company Business Plan Template

Holding company business plan.

You’ve come to the right place to create your Holding Company business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Holding Company companies.

Below is a template to help you create each section of your Holding Company business plan.

Executive Summary

Business overview.

Caldwell Corporation, located in Los Angeles, California, is a newly established holding company that was formed to be the controlling stockholder in other companies it has invested in. It will initially control the Caldwell Group (Caldwell Products, Caldwell Entertainment, and Caldwell Technology) but will invest in other companies in the future. Caldwell Corporation will own assets in both public and private companies, ranging from real estate and manufacturing to entertainment and technology. The company solely performs oversight and is not involved in managing or day-to-day operations.

Caldwell Corporation is run by Timothy Caldwell. He has founded and run all the companies in the Caldwell Group with tremendous success. He is starting the Caldwell Corporation to create a more central point of control over his businesses and make it easier to invest in companies that will support the overall Caldwell Corporation mission.

Caldwell Corporation will provide a number of benefits and services to its subsidiaries. Those benefits include risk mitigation, asset protection, tax minimization, central control, flexibility for growth and development, and succession planning.

The primary benefit for Caldwell Corporation is to minimize the risk for its subsidiaries that forming and operating a company entails. If the subsidiary were to be sued, the liability would not exist, as the holding company would assume the risk as it is a controlling shareholder. Risk management is enhanced by dividing its assets across multiple companies.

Customer Focus

The initial focus will be to control the companies in the Caldwell Group. After that, Caldwell Corporation will primarily serve small to midsize companies across the United States. The demographics of these companies are as follows:

Caldwell Corporation will target new and growing businesses that show a growing profit margin for its shareholders.

Management Team

Caldwell Corporation is led by Timothy Caldwell. Over the past ten years, Timothy has started and successfully led the Caldwell Group of companies: Caldwell Products, Caldwell Entertainment, and Caldwell Technology. Now, he wishes to create a holding company to develop a more central point of control over his businesses as well as any companies that he will invest in in the future. Since he has run these three companies himself for the past ten years, he has an in-depth knowledge of their operations and financials.

Timothy is assisted by his executive team that runs the Caldwell Group of companies: Taylor Fisher (CFO), Andy Carrell (COO), Shelby Smith (CMO), and Dave Reddings (CTO).

Success Factors

Caldwell Corporation will be able to achieve success by offering the following competitive advantages:

Financial Highlights

Caldwell Corporation is seeking a total funding of $300,000 of debt capital to launch. The capital will be used for funding office buildout, legal fees, overhead expenses, and working capital.

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Company Overview

Who is caldwell corporation, caldwell corporation history.

Timothy Caldwell incorporated Caldwell Corporation as an S-Corporation on 1/10/2023. Soon after, he found an office location that will serve as the headquarters of the company.

Since its incorporation, Caldwell Corporation has achieved the following milestones:

Caldwell Corporation Services

Industry analysis.

Holding companies have fared well for decades and are expected to continue to perform well for the foreseeable future. Success will be driven by strong company leadership, robust and efficient operational models, and talent management.

Holding companies offer numerous benefits to their subsidiaries. These include risk mitigation, asset protection, tax minimization, central control, flexibility for growth and development, and succession planning. With so many benefits, numerous companies join or create holding companies every year.

Some of the most high-profile companies benefit from a holding company. Some examples include Google, which is controlled by Alphabet, and the high-profile companies (like Dairy Queen and Duracell) that are controlled by Berkshire Hathaway. With so many profitable companies benefiting from the arrangement, holding companies are bound to continue to succeed in the future.

Customer Analysis

Demographic profile of target market.

Caldwell Corporation will primarily serve small to midsize companies across the United States. There are numerous startup businesses or organizations that have been in business for at least two years that have already achieved profits exceeding at least $2 million. These companies are in industries such as entertainment, technology, and real estate.

Customer Segmentation

Caldwell Corporation will primarily target the following three customer segments:

Competitive Analysis

Direct and indirect competitors.

The following businesses have the same business profile as Caldwell Corporation, thus providing either direct or indirect competition for customer clients:

Lithium Holdings

Lithium Holdings buys and grows mid-sized technology companies. Upon acquiring technology companies, Lithium Holdings delivers high-quality equipment along with janitorial and technology supplies. As a veteran-owned company, they are able to tap into the veteran and military-owned community. Lithium offers a much-needed layer of oversight for mid-sized technology companies that do not have the operational expertise or bank account for operational expenses. Lithium Holdings has the financial backing and creditworthiness to apply for small business loans for the technology companies it acquires. The company is able to provide a strategic growth plan for a technology company that it otherwise does not have. At this time, the company focuses on companies in the southwestern United States but may grow to other regions as their geographic footprint allows.

Deer Holdings

In business for over 50 years, Deer Holdings has acquired, invested in, grown, and sold companies across various industries. Today, Deer Holdings invests in businesses that operate within the real estate, infrastructure, and financial services space. Deer’s real estate companies are specifically focused on infrastructure assets, single-family rentals, federal and state low-income housing, tax credits, large living communities, mixed-use communities, development, and military communities.

Deer’s financial services companies focus on providing debt capital to owners of multifamily, senior housing, office, retail, technology, and self-storage properties through proprietary loan products as well as products offered through Fannie Mae, Freddie Mac, and FHA. They also focus on companies that deliver high-quality investment ideas and investment banking services to institutional investors and corporate clients. In addition to real estate and banking, Deer has invested in a multitude of companies that are within the energy and utility industries. One of their most successful companies is an electrical contractor and owner of utility systems that specializes in the provision of services to the military under privatization contracts.

Greenfield Companies

Greenfield Companies is a multinational conglomerate that operates in the United States. Headquartered in Los Angeles, Greenfield prefers to invest in companies in long-term investments in publicly traded companies and has recently begun to invest in wholly-owned subsidiaries. Their diverse range of businesses includes confectionery, retail, railroads, home furnishings, home products, jewelry, retail clothing, and several regional electric and gas utilities.

Greenfield was established over a hundred years ago when it got its start investing in textile manufacturers and railroads. The company was one of the few large shareholder companies that were able to survive the Great Depression, despite it being a freshman company at the time. Throughout the decades, Greenfield has maintained being a family-led company, with the great great great grandson of Benjamin Greenfield now at the company’s helm.

Greenfield Companies is a major player in the stock market and is often studied as a model of how to ride market volatility during recessions and instability in the national economy.

Competitive Advantage

Caldwell Corporation enjoys several advantages over its competitors. Those advantages include the following:

Marketing Plan

Caldwell Corporation seeks to position itself as a premier holding company in the Los Angeles area. Subsidiaries can expect to place their interests in the companies’ hands so they can focus on providing the specific products and services that it intends to specialize in.

Brand & Value Proposition

The Caldwell Corporation brand will focus on the company’s unique value proposition:

Promotions Strategy

Caldwell Corporation expects its target market to be companies operating in certain industries. The company’s promotion strategy to reach these companies includes:

Industry Publications

Caldwell Corporation will invest in strategically placing ads in industry publications such as newsletters, magazines, and journals. The target audience for these publications usually includes the decision-makers in their companies.

Social Media

Caldwell Corporation will invest heavily in a social media advertising campaign. The brand manager will create the company’s social media accounts and invest in ads on social media. It will use targeted marketing to appeal to the target demographics. It will focus mainly on LinkedIn social media accounts rather than other social media channels like Facebook and Instagram.

Website/SEO

Caldwell Corporation will invest heavily in developing a professional website that displays all of the benefits the holding company has to offer. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Industry Conferences

Caldwell Corporation will participate in all of the industry conferences and tradeshows to network with decision-makers of certain companies. This will be done to increase brand awareness and recognition.

Operations Plan

The following will be the operations plan for Caldwell Corporation.

Operation Functions:

Milestones:

The following are a series of steps that lead to our vision of long-term success. Caldwell Corporation expects to achieve the following milestones in the following six months:

4/202X            Finalize lease agreement

5/202X            Design and build out Caldwell Corporation

6/202X            Hire and train initial staff

7.202X            Kickoff of promotional campaign

8/202X            Launch Caldwell Corporation

9/202X            Reach break-even

Financial Plan

Key revenue & costs.

Caldwell Corporation’s revenues will come primarily from its stockholder distributions. The company will acquire various subsidiaries. It will position itself to be the majority stockholder and will receive quarterly and annual distributions.

The office lease, office equipment, supplies, and labor expenses will be the key cost drivers of Caldwell Corporation. The major cost drivers for the company’s operation will consist of salaries, equipment, lease, taxes, and overhead expenses. Ongoing marketing expenditures are also notable cost drivers for Caldwell Corporation.

Funding Requirements and Use of Funds

Caldwell Corporation is seeking a total funding of $300,000 of debt capital to open the holding company. The capital will be used for funding office buildout, legal fees, overhead expenses, and working capital.

Key Assumptions

Below are the key assumptions required in order to achieve the revenue and cost numbers in the financials and to pay off the startup business loan.

Financial Projections

Income statement, balance sheet, cash flow statement, holding company business plan faqs, what is a holding company business plan.

A holding company business plan is a plan to start and/or grow your holding company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Holding Company business plan using our Holding Company Business Plan Template here .

What are the Main Types of Holding Companies?

There are a number of different kinds of holding companies , some examples include: Pure Holding Company, Mixed Holding Company, Immediate Holding Company, or Intermediate Holding Company.

How Do You Get Funding for Your Holding Company Business Plan?

Holding Company businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Holding Company Business?

Starting a holding company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Holding Company Business Plan - The first step in starting a business is to create a detailed holding company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your holding company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your holding company business is in compliance with local laws.

3. Register Your Holding Company Business - Once you have chosen a legal structure, the next step is to register your holding company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your holding company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Holding Company Equipment & Supplies - In order to start your holding company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your holding company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Holding Company Business Plan Sample

JUL.30, 2018

Holding Company Business Plan Sample

Do you want to start holding company?

Are you planning to start a holding company? In the corporate world, mergers and acquisitions are part of doing business and for any holding company to succeed, it must strategize itself to tap into existing business opportunities. The key role of a holding company is buying and owning shares or stocks in other companies with an aim of obtaining returns on their investment and controlling company corporate affairs. This is a highly strategic business and to succeed, a good holding company business plan that clearly outlines your acquisition strategy should be put in place. A large financial base and a team of experienced investment experts are key for business success.

Executive Summary

2.1 the business.

The business holding company will be registered as Benton Holdings and will have its headquarters in downtown Manhattan, New York. The business is owned by Mark Ford who is an experienced Investment Expert.

2.2 Management Team

Mark Ford, the owner of Benton Holdings is an experienced investment expert with in-depth knowledge of the U.S merger and acquisitions industry. He boasts of over 15 years of experience in the investment industry and has worked for various top blue chip U.S. companies.

2.3 Customer Focus

With his caliber of experience, Mark has extensive technical and industry knowledge on investment having worked in numerous holding companies as an advisor. With these skills, he has the right customer segment in perspective.

2.4 Business Target

Mark Ford has been in the industry for long and knows how acquisitions for investment are handled and the best strategies to use to reach out to the appropriate business targets.

Holding Company Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Mark Ford is an experienced investment analyst whose career has spanned almost two decades. In the course of his career, Mark worked for numerous top brands such as JP Morgan Chase, Citigroup and NYSE (New York Stock Exchange) among others.

3.2 Aim of Starting the Business

Corporates take various strategic decisions to help advance their course towards profitability and achieving financial goals. Mergers and acquisitions happen for various reasons and holding companies have a good opportunities to capitalize on these arrangements to generate revenue. A holding company business plan also doesn’t offer any products or services, its mandate is to simply find opportunities to invest in other businesses. Mark is aware of the dynamics and knows how to start a holdings company .

3.3 How the Business will be started

Benton Holdings will be started based on a careful market research to identify opportunities available for the holding company. Mark has the technical and business skills but has sought help from financial gurus to craft a detailed comprehensive analysis.

Holding Company Business Plan - Startup Cost

Services for Customers

Benton holdings is being formed purposely to scout for investment opportunities and find the best areas for the company to purchase stocks or shares with a view of making profits and getting revenue. Opening a holding company is a fairly straightforward process but the key is to have the right strategies in place to generate revenue. In order to get the best deals on the market, Mark aims to have the best team in place and a great financial base for Benton Holdings to successfully focus on its services and realize its objectives. For a business holding company to enjoy a good market share, in-house acquisition strategies must take precedence to get the right results. Benton Holdings will be launched to deal with the following areas/ services.

Marketing Analysis of Holding Company

We are living in an era where mergers and acquisitions have become a common phenomenon in the corporate world. Businesses including established entities are increasingly looking for strategic partnerships which creates a good opportunity for Benton Holdings to do business and gain revenue. In this business plan for holding company, emphasis has been put on doing an extensive market analysis in order to find markets that are ready for consolidation.

5.1 Market Segment

For Benton Holdings to meet its financial objectives, the company has to identify the right target market and come up with measures to reach out to the intended groups. Acquisitions do not happen on a daily basis and a great amount of skill is required to point out potential acquisitions and how they will be beneficial to a company. How to start your own holding company and run it successfully depends on having a strategic plan to identify the best opportunities.

Holding Company Business Plan - Market Segmentation

5.1.1. Real Estate and Construction

There is a real estate boom in New York considering it’s the largest city in the United States. For this reason, some companies both new and established are consistently looking for strategic partners to drive their corporate ambitions. Benton Holdings is well positioned in a city with immense merger and acquisition opportunities to search and find potential acquisitions, carry out a risk analysis and proceed if the deal looks good.

5.1.2 Energy

The world depends on energy to get many things done and this is definitely a lucrative industry for Benton Holdings to look for investment opportunities. Shares in companies within this sector are always on high demand and therefore, Benton Holdings company must adopt the right marketing strategies to demonstrate why they would be the best choice for a company looking for investors. Whether new companies or established entities, this is a great industry with massive revenue potential for Benton Holdings. With the increasing demand and reliance on energy, this is a key industry to focus on when starting a holding company .

5.1.3 Aviation and Automobile

The transport industry is a major economic driver because people have to travel from one place to another on a daily basis. Coincidentally, there are numerous mergers and acquisitions that take place among industry stakeholders with an aim of boosting operations and gaining a greater foothold of the market. New York is a global transport and aviation hub which means there could be investment opportunities that Benton Holdings could explore.

5.1.4 Finance and Information Technology

Every industry now relies on technology to run its operations and achieve business goals. The increasing demand for IT and financial services including the diversification of technology makes this industry lucrative for potential investors to business plan such as Benton Holdings.

5.1.5 Food Manufacturing and Catering

This is a thriving industry with potential to generate good revenue for Benton Holdings if the company can successfully identify the best opportunities to invest in companies in the food industry.

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5.2 Business Target

Benton Holdings plans to offer professional services given the advantage New York City has as a global corporate and financial capital. Despite similar holding companies doing business, Benton Holdings strongly believes there are unexplored opportunities and intends to operationalize this holding company business plan template to realize an annual revenue increase of between 12%-15%.

5.3 Product Pricing

Benton Holdings has varied pricing structures depending on the deal at hand. However, pricing has been determined after carefully studying the market and what competitors are doing to be successful.

Benton Holdings intends to use cost-effective yet highly efficient marketing strategies to generate revenue and successfully venture into new markets. The company intends to put in place strategies that will help identify the right acquisition opportunities. How to start a holding company and have it run successfully depends on a good understanding of mergers and acquisitions.

6.1 Competitive Analysis

Benton Holdings has carried out an intensive market research and identified how to creatively go about any potential acquisitions to beat competitors. It’s all about having an attractive acquisition plan that would make a company want to sell their stake to you.

6.2 Sales Strategy

For Benton Holdings to penetrate the market and handle numerous acquisition plans, the sales strategy below will be helpful in advertising the business.

6.3 Sales Forecast

For Benton Holdings to achieve its goals, the holding company has come up with a detailed sales forecast to guide the business on a path towards success.

Holding Company Business Plan - Unit Sales

Personal Plan

Benton Holdings cannot achieve its mandate without having extremely skilled staff to coordinate various kinds of investment portfolios. How to create a holding company business plan must include a well-thought personnel plan.

7.1 Personnel Plan

For Benton Holdings to efficiently carry out its operations, the following staff shall be employed to work in various departments. Mark Ford who is the owner will manage the business on a day-to-day basis as the Chief Executive Officer. The following staff will be hired to work in the holding company business plan.

7.2 Average Salaries

Benton Holdings intends to pay its staff the following salaries within the first three years of operations.

Financial Plan

Benton Holdings has formulated a comprehensive financial plan that will guide the holding company on how to achieve success and reflect the true state of the company’s financial books. When starting a holding company business plan, it is critical to find out where your capital will come from. In this case, Mark Ford will use his savings, bring on board two investors and fund the remaining budget deficit with a bank loan. The following is a financial breakdown for various parameters for Benton Holdings.

8.1 Important Assumptions

The financial forecast for Benton Holdings is based on the assumptions below.

8.2 Brake-even Analysis

Benton Holdings brake-even analysis is shown in the graph below.

Holding Company Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

Profit and loss information for Benton Holdings as calculated on a monthly and annual basis is indicated below.

8.3.1 Monthly Profit

Holding Company Business Plan - Profit Monthly

8.3.2 Yearly Profit

Holding Company Business Plan - Profit Yearly

8.3.3 Monthly Gross Margin

Holding Company Business Plan - Gross Margin Monthly

8.3.4 Yearly Gross Margin

Holding Company Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Below is a summary of Pro forma cash flow, subtotal cash received, subtotal cash spent, subtotal cash from operations and subtotal cash spent on operations.

Holding Company Business Plan - Projected Cash Flow

8.5 Projected Balance Sheet

Below is a Projected Balance Sheet for Benton Holdings that indicates assets, liabilities, capital, long term assets and current liabilities.

8.6 Business Ratios

The following is the Ratio Analysis, Business Ratios and Business Net Worth for Benton Holdings.

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Holding Company Business Plan Template [Updated 2023]

Holding company business plan template.

If you want to start a Holding Company or expand your current Holding Company, you need a business plan.

The following Holding Company business plan template gives you the key elements to include in a winning Holding Company business plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of your Holding Company business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Holding Company Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Holding Company Business Plan Template

Download this holding company business plan template design in word, google docs, apple pages, pdf format. easily editable, printable, downloadable..

Holding companies aim to get returns from their investment by buying and owning stocks or shares of other companies. That’s why these companies are often regarded as investment vehicles for investors. If you’re planning to start your own holding company, an effective business plan is what you need to ensure your success in the field. Get started with our Holding Company Business Plan Template you can rely on to optimize your business process. This template is easy to edit, fully customizable, and just as easy to customize and print! Save yourself the hassle and get more done with this Holding Company Business Plan Template today!

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A holding company is some sort of like parent business entity. Usually a corporation or LLC. While it doesn’t manufacture or sell anything, the overall purpose of this venture is to hold the current stock or membership interests of other companies. The main holding company just oversees these operations, while most of its subsidiary companies actually sell, manufacture, or conduct their own business operations. Other subsidiaries of a holding company hold real estates , intellectual properties , vehicles, equipment, or anything else that the holding company might view as valuable. Holding companies typically exist to better take advantage of a market. It’s like a joint venture but bigger. If multiple subsidiary companies are under one holding company, then they have the ability to share and pool resources, as well as communicate with each other to see how better they can work together.

Holding Company Business Plan

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Businesses are incredibly difficult entities to manage, much more if your company is a larger company operating multiple subsidiary companies. And trying to make that venture successful is a whole another different level of difficulty, especially if the competition is high and overly centralized. It can be too overwhelming to keep track of every component of your business, making sure everything is taken into account. That is why it is necessary for companies big and small to come up with a comprehensive layout for a plan, regardless if their business is a startup ,  or a huge holding company such as in this case. A well-laid out plan helps keep everybody on the loop, especially those who are a part of the managerial department of a company like managers and supervisors, to make sure that they know how to handle everything that may or may not be encountered for the entire duration of the company. A well written and well drafted business plan does really well in tying the concept altogether. It keeps business operations smooth, and mostly without any problems along the way.

Trying to run a business without a business plan is generally not a good idea. And it’s not encouraged like, at all, anywhere, since it would usually mean that you are operating a business without following a clear path. Only setting yourself up for failure. And that’s  why for holding companies, a business plan can be extremely beneficial since you’re basically handling multiple companies. And you would want to make sure that those subsidiary companies and your holding company itself is going down the right path. But before you begin writing your own holding company business plan, you have to get to know the document first to get the best out of it. Check out these holding company business plan samples that we have listed for you down below. Once you’ve acquainted yourself aptly with the document, feel free to use these samples as guides or even as templates for when you want to begin drafting your own business plan.

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A business plan is simply a document that enumerates and describes how a business would want to define the steps that its own management will take to reach the goals that they have set for themselves. A business plan is like a roadmap, or a guideline of sorts, that the entire company can follow depending on how the different departments of the company work with it. Departments like marketing, financial, and operational. Aside from that, business plans can also be used to attract potential business partners and investors even before your company has been fully established. Certainly a good way to secure additional funds and support in the earliest stages of your business. Despite the benefits of the document being more helpful for startup businesses and new companies, every company and organization should be able to come up with their own comprehensive business plan. Properly doing so will give you a tool that you can change and adapt over time, as well as inspect how close you are to reaching your goal. A well written business plan is a document that is able to outline the projected costs of the venture and its estimated outcomes.  As well as inspect the potential pitfalls that every decision made by the management will come with. Even though it’s prominently and widely used in the corporate and business industry, it is still pretty rare to see two business plans from different companies to be completely identical. That is because  a lot of these companies prefer to deal with their problems on their own unique way. And more often that not they do have more unique problems than the same ones.

The length of a business plan varies heavily depending on the nature and the scope of the business that which your plan will cover. But it is pretty common for business plans to be as long as 15 to 20 pages at most. And while it is true  that no two business plans are completely alike, they still do operate with the same elements. These elements are listed and will be discussed in more detail down below.

Your business plan should begin with an executive summary that highlights what the company is and what is stands for. It should present details regarding your mission-vision values, company leadership, employees and employee operations, as well  as where the company is located.

It should then present the products and the services that the company is offering. It should include a list of prices, product lifespan, duration of services, as well as the number of benefits a customer may gain once that have engaged with your business. You can also include details like manufacturing and production processes, as well as patents and proprietary technology, though that is really up to you.

A company needs to have a perfect understanding of its target customer base and their respective demographics. An  aspect that is ramped up to eleven now that you want to be a holding company, which means that you will be operating with an even wider target market. Proper market analysis will give you an idea of who or what the current competition is and how to stay ahead of the competition. It would also outline the expected consumer demand and how difficult it would be to capitalize over that.

After ample market analysis, try to identify the strategies that you will put in place to attract the larger customer base and have them continuously engaged with your business operations. You would want a constant stream of clients and customers, so figure out how you plan to  achieve that. Talk about how you plan to reach your market by highlighting a clear distribution channel that revolves around your marketing and advertising campaigns, and where these campaigns will be disseminated through.

A well laid out financial plan can be very appealing to investors and potential business partners who wish to operate within a company that has the ability to return a good investment. So make sure that your financial planning section reflects just that. Financial statements, balance sheets, and other necessary financial information must be present.

Each company needs to have a proper budget set up and in place. Budget planning should include the costs, manufacturing, development, marketing, as well as the expenses that your business will be a part of.

A holding company can be an LLC at the same time since it’s simply an entity that holds other companies or subsidiaries as well as their assets.

Holding company laws generate a corporation or a business formed only to hold stock shares for other businesses or companies.

To maximize the protection of your assets, you can opt to form two LLCs, one a holding company, and one an operating company.

One last important thing to remember about a business plan is that the document is not supposed to be static. It’s ‘live’, meaning that the document has to be checked and updated regularly to see your business’ progress in real time.

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How to Write a Real Estate Investment Holding Business Plan [Sample Template]

Are you about starting a real estate investment holding company? If YES, here is a complete sample real estate investment holding company business plan template & feasibility report you can use for FREE .

A holding company is a company whose interest is to buy and own the stocks of other companies with the aim of getting returns on their investment and also controlling the affairs of the company. As a matter of fact, holding companies serve as investment vehicles for investors.

Holding companies do not go through the stress of starting a business from the scratch, they are specialists in buying over a company that they know has the potential to make profits not only in the short run but also in the long run. You will need a large financial base if you truly want to successfully run your own holding company and you will also need investment experts to be part of your team.

The first step you need to take if you want to start your own holding company is to conduct extensive research on holding companies in and around you. The truth is that there loads of stuffs you need to learn if you intend making a success from this business.

So, in order to get started, take out time to read up all you can find on holding companies and investment vehicles. Below is a sample holding company business plan template that can help you to successfully write your own with little or no hassle.

A Sample Real Estate Investment Holding Company Business Plan Template

1. industry overview.

Holding companies can be classified under the Venture Capital and Principal Trading industry and this industry comprises of firms and investment consultants that act as principals in the buying or selling of financial contracts. Principals in this context are investors who trade (buy or sell) for their own account, rather than on behalf of their clients.

This industry consists of holding companies, venture capital firms, investment clubs and viatical settlement companies, and does not include investment bankers, securities dealers and commodity contracts dealers trading as principals.

It is a fact that the Venture Capital and Principal Trading industry is growing faster than most industries in the financial services sector not only in the united states but across the global market. Industry value added (IVA), a measure of the industry’s contribution to the overall economy, is projected to increase at a 6.9 percent annualized rate over the next 10 years.

Indeed, the Venture Capital and Principal Trading industry is a very large and thriving industry not only in the developed nations, but also in developing and under developing countries of the world. Statistics has it that the Venture Capital and Principal Trading industry in the United States of America is worth $106 billion, with an estimated growth rate of 4.2 percent.

There are about 29,069 registered and licensed venture capital firms in the United States and they are responsible for employing about 74,814 people. It is important to state that there are no companies with a dominant market share in this industry; the industry is open to fair competition.

Over and above, the main reasons for starting a holding company is to own shares of other companies with the aim of forming a corporate group. Holding companies allow the reduction of risk for the owners and can allow the ownership and control of a number of different companies.

2. Executive Summary

Gregory Peters Holding Company, LLC is a registered, licensed and accredited holding company that will be based in New York City – New York.

The company will be involved in acquiring large percentage of shares of companies with the potential to doing pretty well. We are aware that running a standard holding company can be demanding which is why we are well trained, certified and equipped to perform excellently well.

Gregory Peters Holding Company, LLC is a client – focused and result driven holding company that plays by the rules and also provides broad-based services. We will offer trusted and profitable services to all our individual and corporate clients at local, state, national and international levels. We will ensure that we work hard to meet and surpass our clients’ expectations whenever we take control of any company.

At Gregory Peters Holding Company, LLC, our client’s best interest would always come first, and everything we do is guided by our values and professional ethics. We will ensure that we hire professionals who are well experienced in stock exchange and other investment portfolios with good track record of return on investments.

Gregory Peters Holding Company, LLC will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Our plan is to position the business to become one of the leading brands in the investment and business management line of business in the whole of New York City, and also to be amongst the top 20 holding companies in the United States of America within the first 10 years of operation.

This might look too tall a dream but we are optimistic that this will surely be realized because we have done our research and feasibility studies and we are enthusiastic and confident that New York is the right place to launch our holding company before expanding our investment portfolio.

Gregory Peters Holding Company, LLC is founded by Gregory Peters and his business partners for many years Lindsay Thomas. The organization will be managed by both of them since they have adequate working experience to manage such business.

Gregory Peters has over 15 years experience working at various capacities as a venture capitalist for leading investment banks and related firms in the United States of America. Gregory Peters graduated from both University of California – Berkley with a Degree in Accounting, and University of Harvard (MSc.) and he is an accredited and certified venture capitalist.

3. Our Products and Services

Gregory Peters Holding Company, LLC is a company that is established with the aim of buying off the shares of companies with the potential of growth with the aim of taking over the companies and effectively managing them. We also acquire and hold properties and hard assets that yield positive cash flow annually.

4. Our Mission and Vision Statement

Our Business Structure

Ordinarily we would have settled for less than a handful of full staff members, but as part of our plan to build a standard holding company in New York City, we have perfected plans to get it right from the beginning which is why we are going the extra mile to hire qualified, competent, honest and hardworking employees to occupy all the available positions in our firm.

The picture of the kind of holding company we intend building and the business goals we want to achieve is what informed the amount we are ready to pay for the best hands available in and around New York as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Gregory Peters Holding Company, LLC;

Admin and HR Manager

Risk Manager

Chief Financial Officer (CFO)/Chief Accounting Officer (CAO)

5. Job Roles and Responsibilities

Chief Executive Office:

Venture Capitalist Consultants

Marketing/Investor Relations Officer

Client Service Executive/Front Desk Officer

6. SWOT Analysis

Gregory Peters Holding Company, LLC engaged the services of a core professionals in the area of business structuring to assist our organization in building a well – structured holding company that can favorably compete in the highly competitive investment industry.

Part of what the team of business consultants did was to work with the management of our organization in conducting a SWOT analysis for Gregory Peters Holding Company, LLC. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Gregory Peters Holding Company, LLC;

Our strength lies in the power of our team; our workforce. We have a team that can go all the way to give our clients value for their money (good returns on their investment) and also to increase our annual returns; a team that is trained and equipped to pay attention to details and to deliver excellent jobs. We are well positioned and we know we will attract loads of clients (accredited investors) from the first day we open our doors for business.

As a new holding company, it might take some time for our organization to break into the market and gain acceptance especially from big – time investors in the already saturated Venture Capital and Principal Trading industry, that is perhaps our major weakness. So also, we may not have the required cash to give our business the kind of publicity we would have loved to.

The opportunities in the Venture Capital and Principal Trading industry is massive considering the number of big and small companies who would need financial support from holding companies to grow their business and increase their profits. As a standard and accredited holding company, we are ready to take advantage of any opportunity that comes our way.

Holding companies and their operations involve a large amount of cash and it is known to be a high – risk venture hence, whoever chooses to manage it must not just have a solid investment background, but must also know how to handle risks and discover potential thriving businesses and opportunities. The truth is that if you are not grounded in risk management as a holding company, you may likely throw away peoples’ monies and investment.

Just as in any other business and investment vehicles, economic downturn, unstable financial market and unfavorable government economic policies can hamper the growth and profitability of venture capitalist firms.

7. MARKET ANALYSIS

A close watch at the Venture Capital and Principal Trading industry that holding company is a part of, shows that in the dawn of recessionary declines, the industry is expected to continue on a path to growth, but not without a few more ups and downs. This group of firms and individuals has benefited from rising security prices and increasing merger and acquisition activity over the last five years.

As a result of this trend, Venture Capital and Principal Trading industry revenue is expected to grow over the five-year period at an annualized rate of 9.1 percent to $42.9 billion in 2016. The revenue growth for the industry was restrained in the early part of the period as the industry was reluctant to bounce back from the financial crisis and subsequent recession of the prior period that caused stock markets and business activity to dramatically contract in the United States and of course in the global market.

On the average, it is trendy to find holding companies employ strategies that can help them reduce market risk specifically by shorting equities or through the use of derivatives.

8. Our Target Market

The main reasons for starting holding companies is to provide funding and oversight functions for established companies with great potential of making profits and growing big in the future. So, your responsibility is not just to raise capital but also to look for companies where the capital can be invested and it will generate good returns over a period of time. The truth is that it takes a core professional to be able to identify a company that has the potential to grow and become profitable if funds and pumped into it.

As a standard, accredited and licensed holding company, Gregory Peters Holding Company, LLC offers a wide range of investment portfolio management services hence we are well trained and equipped to manage and provide oversight functions for established companies.

Our target market cuts across businesses and investors that have the required capital to invest in companies and other investment portfolios. We are coming into the industry with a business concept that will enable us produce good returns on investment for ourselves and our clients.

Below is a list of organizations that we have specifically designed our products and services for;

Our Competitive Advantage

Despite the fact that holding companies and venture capitalist investment strategies gives huge returns on investment, it is indeed risky venture. If you drive through the street of New York City, you will come across several holding companies and related business ventures; this goes to show you that there are competitions in the industry.

For you to survive as a holding company, you should be able to come up with workable investment and business management strategies that will help you attract the required cash / capital and above all you should be a good risks manager and one that can spot a potential thriving business from afar.

We are quite aware that to be highly competitive in the Venture Capital and Principal Trading industry means that we should be able to give good returns on investments to our clients, turn around the fortunes of a dying company, spot potential successful business ideas and invest in them, our clients should be satisfied with our investment strategies and we should be able to meet their expectations.

Gregory Peters Holding Company, LLC might be a new entrant into the holding industry in the United States of America, but the management staff and owners of the business are considered gurus. They are licensed and highly qualified portfolio management experts in the United States. These are part of what will count as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives.

9. SALES AND MARKETING STRATEGY

Gregory Peters Holding Company, LLC is established with the aim of maximizing profits in the Venture Capital and Principal Trading industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis.

Gregory Peters Holding Company, LLC will generate income by offering the following investment related services;

10. Sales Forecast

One thing is certain, there would always be accredited investors, small scale and medium scale businesses and wealthy individuals who would need the services of tested and trusted holding firms.

We are well positioned to take on the available market in New York City and other key cities in the United States of America and we are quite optimistic that we will meet our set target of generating enough income from the first six months of operation and grow the business and our clientele base beyond New York City to other cities in the United States of America.

We have been able to examine the holding industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in New York City.

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

We are mindful of the fact that there are stiff competitions amongst holding companies in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. We will also ensure that our return on investment and excellent job deliveries speaks for us in the market place; we want to build a standard that will leverage on word of mouth advertisement from satisfied clients.

Our goal is to grow our holding company to become one of the top 20 holding firms in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in New York City but also in other cities in the United States of America.

Gregory Peters Holding Company, LLC is set to make use of the following marketing and sales strategies to attract clients;

11. Publicity and Advertising Strategy

The uniqueness of the holding industry is such that it is the result they produce that helps boost their brand awareness. Holding companies are strategic when it comes to inviting investors to invest in a project or when it comes to acquiring a struggling company.

It will be out of place to boost your holding company brand if you have not proven your worth in the industry. If you have successfully proven that you have what it takes to operate a successful holding company, then your next port of call is to strategically engage the media to help you promote your brand and also to create a positive corporate identity.

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the holding industry by storm which is why we have made provisions for effective publicity and advertisement of our holding company.

Below are the platforms we intend to leverage on to promote and advertise Gregory Peters Holding Company, LLC;

12. Our Pricing Strategy

Holding companies are known to generate income from returns on their investment in companies, hence there are no pricing models for this type of business. But on the other hand, they tend to negotiate with their financial partners on percentage whenever they invest their hard-earned money in an investment vehicle handled by a venture capitalist firm.

At Gregory Peters Holding Company, LLC we will ensure that we give good returns on investment (ROI) and always maximize profits.

The payment policy adopted by Gregory Peters Holding Company, LLC is all inclusive because we are aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Gregory Peters Holding Company, LLC will make available to her clients;

In view of the above, we have chosen banking platforms that will enable our clients make payment for investment without any stress on their part.

13. Startup Expenditure (Budget)

The cost of starting a holding company is in the two – fold; the cost of setting up the office structure and of course the capital meant for investment. The amount required to invest in this line of business could range from 1 Million US Dollars to even multiple Millions of Dollars. So, you must employ aggressive strategies to pool such cash together.

As regards the cost of setting up the office structure, your concern should be to secure a good office facility in a busy business district; it can be expensive though, but that is one of the factors that will help you position your hedge fund firm to attract the kind of investors you need.

This is the financial projection and costing for Gregory Peters Holding Company, LLC;

Going by the report from the market research and feasibility studies conducted, we will need $150,000 excluding $1M investment capital to successfully set up a medium scale but standard holding company in the United States of America.

Generating Startup Capital for Gregory Peters Holding Company, LLC

Gregory Peters Holding Company, LLC is a business that will be owned and managed by Gregory Peters and his business partner Lindsay Thomas. They may likely welcome other partners later which is why they decided to restrict the sourcing of the startup capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ). Please note that we have perfected plans to generate $1 million dollars from accredited investors whose names can’t be mentioned for obvious reasons.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Gregory Peters Holding Company, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to give investors under our business good returns on their investment.

We will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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