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Business Cover Letter Examples & Templates [2023 ready]
I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George
1. Business Cover Letter Examples
Example #1: experienced business cover letter, experienced cover letter example—text version, example #2: entry-level candidate (cover letter for a business internship), entry-level candidate (cover letter for a business internship)—text version, 2. write a business cover letter step by step (easy-to-fill business cover letter template), 1. follow the perfect business cover letter format, 2. compose a professional cover letter header with contact information, business cover letter header , 3. identify the job to which you’re applying and introduce yourself, business cover letter sample: introduction, 4. highlight your relevant strengths, sample business cover letter: middle paragraph, 5. explain why you want in, business cover letter example: your motivation, 6. get that reply: include a call to action, sample cover letter for business: call to action & formal closing, was it interesting here are similar articles.

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Entry-Level Cover Letter Examples & Writing Guide

How to Write an Effective Business Plan Cover Letter
Written by Dave Lavinsky

Anyone who is seeking investment or a loan should have a well-written and well-researched business plan . It will not only help you to make a good first impression with potential investors and lenders, but it can also provide them with all of the information they need in order to make their decision about funding your business.
Download our Ultimate Business Plan Template here
When approaching investors and lenders, you will want to make sure that you have a cover letter to introduce your business plan. In this article, you will learn what a business plan cover letter is, why it is important, and a proven template for you to use.
A business plan cover letter is a type of professional correspondence that you send with your business plan to introduce yourself and your plan to a potential investor or lender. It is important to make a good first impression with your cover letter, as it is likely the first thing the reader will see.
Why is a Business Plan Cover Letter Important?
The main purpose of the cover letter is to make a good first impression and to sell your business idea. It is also your chance to explain why your business is a good investment or business loan candidate.
Optionally, you can explain why you are approaching the potential investor or lender and what they can gain from investing in your business.
How to Write a Cover Letter Properly
In order to compose an effective cover letter, you should keep several things in mind.
First, try not to exceed a half-page for your cover letter. The person that you are sending it to is likely going through a large stack of business plans, and they don’t have time to read a long cover letter from every business owner in need of funding. It should be long enough to make a good impression, but short enough to create interest to entice the reader to read your business plan to learn more.
Second, you should make sure that your cover letter is well-written and professional-looking. It is important to take the time to draft a good cover letter, in the proper business cover letter format, as it can help to make a positive impression on the reader.
Finally, you should tailor your business plan cover letter specifically for the person or company you are sending it to. If you were sending it to a small business investor, you should mention that. If you were sending it to a bank, make sure to mention your plans for repayment of the loan.
However, because most business plans are sent to investors or lenders via email, a formal cover letter isn’t always needed.
Rather, you can simply put a note in the body of your email.
Regardless of the method of delivery, your contact information should be included, as well as any other important details that will help your reader contact you to talk through your funding options further.
Growthink’s Business Plan Cover Letter Template

Download a Business Plan Cover Letter for Microsoft Word Download a Business Plan Cover Letter Template PDF Download a Business Plan Cover Letter for Google Docs
Other Business Plan Cover Letter Examples
Use the cover letter examples below to help inspire you to create your own cover letter for your new business venture or to grow your existing organization.
Olivia’s Bakery
Dear Investor,
Olivia’s bakery is a family-owned and operated business that has been in operation for over five years. We are a full-service bakery that specializes in creating delicious, fresh pastries, cakes, and breads.
Our bakery has been a staple in the community and we have developed a strong following of customers who appreciate our unique products. Our goal is to continue growing our business by expanding our product offerings and reaching new customers.
We believe that our bakery has great potential and would be a valuable addition to your portfolio. We would be grateful if you could take the time to review our business plan and provide us with your feedback. We would love for you to stop by our bakery and try some of our goods.
Please feel free to call me at 555-555-1212 if you have any questions. I look forward to hearing from you soon.
The Hudson Boutique Hotel
Dear Mr. James Peterson,
The Hudson offers an upscale experience in a smaller city setting with all of the comfort and amenities of home. We offer our guests free Wi-Fi access as well as complimentary breakfast and on-site parking. Our rooms are modern and elegant, and we provide luxury bedding that helps ensure a quality night’s sleep.
Our location at 412 National Street is just two blocks from downtown and within walking distance to several popular restaurants and shops. Please refer to the attached business plan for more information on location specifics. This document also outlines our company philosophy including management team profiles, financial projections, and more.
Thank you for your time and consideration. I am eager to discuss our plans to expand the boutique hotel further with you. Please do not hesitate to contact me at 555-555-1212 should you have any questions or would like to arrange a meeting.
ABC Widgets Inc.
To Whom It May Concern,
ABC Widgets Inc. is a widget manufacturer that has been in business for over 10 years. We specialize in the production of high-quality widgets for both commercial and residential use. We have a strong reputation for providing an excellent customer experience and our widgets are backed by a 100% satisfaction guarantee.
We are excited to announce that we will be expanding our business and are in the process of constructing a new widget factory. This facility will allow us to increase our production capacity and meet the growing demand for our widgets.
Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We would also love to schedule a meeting so that we can discuss our expansion plans in further detail.
Thank you for your time and consideration.
My name is John Doe and I am the owner of XYZ Tours, a travel agency based in New York City. We have been in business for over 30 years and specialize in group tours to European destinations.
I am writing to request your support for our organization as we continue to expand operations and reach out to customers nationwide. Our goal is to be the leading tour operator in the Northeast by 2023 and we can achieve this with your help.
With a location just steps from Columbus Circle, XYZ Tours has easy access from Midtown Manhattan making it an ideal destination for tourists from all over the country. As one of our valued partners, you will receive preferred pricing on all of our services including transportation, lodging, and entertainment options.
Thank you for your time and consideration. I would be happy to answer any questions you may have. Please do not hesitate to contact me at 555-555-1212.
Owner, XYZ Tours LLC.
The Smith Corporation
Dear Mr. Brown,
The Smith Corporation is a leading producer of high-quality office furniture. For the past 30 years, we have been committed to providing our customers with the best products and installation services in the industry.
We are pleased to announce that we will be expanding our operations and are in the process of constructing a new production facility. This facility will allow us to increase our production capacity and meet the growing demand for our furniture.
How to Finish Your Business Plan in 1 Day!
Don’t you wish there was a faster, easier way to finish your business plan?
With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!
Other Helpful Business Plan Articles & Templates

Mental health
Personality, organisational psychology, cover letter for a business plan (5 samples), how to write a cover for a business plan.
When presenting a business plan, a well-written cover letter gives a brief introduction to a proposal and briefly outlines the plan’s goals. The cover letter encourages the recipients to approve or endorse the plan’s ideas.
Sample 1: ‘Cover letter for a business plan”
Third Bank Lending
Attached to this letter is a plan to expand Luzpza Company which we project will mean a doubling of production. We believe with your financial support that this expansion will allow us to expand into new markets, increasing revenue over the next decade. Luzpza Company has been an industry leader in manufacturing widgets for over 25 years, and as the business plan shows, we’re ready to expand.
Sample 2: ‘Cover letter for a business plan”
“Dear Investor,
Olivia’s Bakery”
Sample 3: ‘Cover letter for a business plan”
The Hudson offers an upscale experience in a smaller city setting with all of the comfort and amenities of home. We offer our guests free Wi-Fi access as well as complimentary breakfast and on-site parking. Our rooms are modern and elegant, and we provide luxury bedding that helps ensure a quality night’s sleep.
Sample 4: ‘Cover letter for a business plan”
Sample 5: ‘cover letter for a business plan”.
Dear Mrs. Smith:
Frequently Asked Questions: How to write a cover for a business plan
Do you need a cover letter for a business plan, what should be included on the cover of a business plan.
How to Write an Effective Business Plan Cover Letter

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How to write your business plan cover page
When you think of putting together your business plan , the business plan cover page may not be the first thing that comes to mind. While it’s traditionally one of the last sections you create in a business plan, it’s one of the most important.
Definition: What is a business plan cover page?
The cover page of a business plan is used to give an overview of all the key information of your business. This includes your company name, logo, address, and any other information that may define your business. It's the first page of your plan, so it should look professional, visually pleasing, and informative.
When potential investors or banks read a business plan, their first impression is the cover page—but don’t overthink it. A business plan cover page is meant to be simple and straightforward, with some important contact information and, more importantly, your logo.
Use this breakdown to find out what the purpose of your cover page is, which elements you need to include, and how to structure it to maximize your impact:
What is the purpose of a cover page?
Your cover page exists to communicate what the enclosed document is and to provide the necessary information for a reader to contact you about your business.
The appearance and quality of a business plan cover page will set the tone for your business plan’s content, so make sure it’s visually appealing, free of errors, and concise.“ Simple, clean and powerful are the three goals of a strong business plan cover,” suggest the experts at Growthink . Don’t clutter your cover page with details about how your business will operate—save those important details for the executive summary .
What should you include on a business plan cover page?
To keep it simple, your business plan cover page should include:
Company logo
- Document title
- Business name
- Business address and contact information
- Business plan completion date
- Confidentiality statement
How should you format a business plan cover page?
Once you know what information belongs in this section, all that remains now is to organize it. If you need some further guidance, these downloadable templates can streamline the process of drafting a cover page—and the rest of your business plan, too.

1. Company logo
Add a high-resolution thumbnail of your logo at the top of the cover page. This will help establish a brand identity and allow readers to connect visually to the business right from the start.
Hot tip: people are 89% more likely to remember your logo if you put it in the top left corner.
Give the logo some space and then include the words “Business Plan” in a large, bold font. You can also frame the title as “Three–” or “Five–Year Business Plan,” if you intend to make those kinds of financial projections in the document.
3. Business name
Beneath the title, write your company name in a bold font. This should be the most noticeable and prominent feature on the page, so choose a large typeface.
4. Tagline (optional)
This part is optional, but you can also include a catchy slogan or motto that describes your company and what you do.
5. Address and contact information
Under the company name, include your business’s physical address and website if you have one. Provide the details necessary for interested parties to contact you, such as a phone number and email address.
It’s also helpful to include your name as the business owner and the names of any partners or executive officers so that potential investors know where to direct their inquiries.
6. Date of completion
Below the contact information, write the year (or year and month) in which this business plan was finalized and issued. If you’re including the month, it’s a good idea to update it throughout the year as you send out your business plan so readers don’t assume it’s outdated.
7. Confidentiality Statement
At the bottom of the page, include a sentence to the effect of:
“This document contains confidential and proprietary information created by [business name]. This document is issued exclusively for informational purposes and should not be reproduced without the consent of [business name].”
Adding this confidentiality statement offers a protective measure against the disclosure of your business idea , according to this cover page guide .
Send invoices, get paid, track expenses, pay your team, and balance your books with our free financial management software.
Cover page design
Now it’s time for the finishing touches: the actual design of your cover page. Your business plan’s cover page gives the first impression of your business, so your company logo, fonts, and brand colors should all work together to make people want to read more.
Brand colors
90% of a customer’s impression of your business comes from the brand colors you choose, so it’s important to choose colors that represent your business’s personality and elicit the right emotions from your readers.
Don’t know where to start? Grab a pen and paperand write down three emotions you want your customers to feel when they think of your brand. Now you can brainstorm some colors that represent those emotions. For example, you might choose blue if your product is associated with reliability, or yellow if your product is supposed to make your clients feel happy. It’s safer to only choose 2-3 colors , including black, for your color scheme.
You can also analyze the competition and choose colors that help you stand out. Canva has more detailed instructions on how to create your brand color palette .
When it comes to fonts, it’s best practice to stick to one type of typeface, such as serif or sans serif . It’s also important to choose fonts that are simple, easy to read, and represent your brand.
Serif fonts give off the impression that your brand is trustworthy and dependable, and work great for more traditional businesses, like law practices. “Serif fonts have been widely used in books, newspapers, and magazines, which is why they remind us of more classical, formal and sophisticated themes—think of Old English and Roman scripture,” Robyn Young, founder of branding agency robyn young & co, told Canva .
But if you’re going for a more contemporary and youthful feel, then sans serif is the way to go. “Brands that want a modern aesthetic that scales well at different sizes and is easy to read on screens are going to choose sans serif for their main branding elements,” said Young .
When it comes to choosing a logo, simplicity is key. Try to create something that represents your brand and speaks to your audience without being too busy (in other words: white space is your friend).
It’s also important to remember to be practical: your logo should look good in any medium, size, color, and even time period. Beyond your business plan cover page, you’ll need it for your social media, marketing material, or labels.
Business plan cover page examples
To further illustrate the structure and format of a business plan cover page, we’ve compiled a few cover page template examples. The first example from officetemplatesonline is simple but attractive and effectively emphasizes pertinent information. The next cover page example is from a fictional clothing store . They usea pop of color to instantly tell you about their brand personality.
Keep your business plan cover page simple
As you prepare to write your business plan , remember to keep your cover page simple and concise. With your logo, business name, and contact information, you’ll introduce the reader into your business plan quickly and easily—and set yourself up for success as a result.
Just don’t forget to proofread and keep an eye out for typos!
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Let our How to Start a Business Playbook guide the way.

The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.


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Writing a Strong Business Plan Cover Letter (with Examples)
Use these sample business plan cover letters as templates for your formal cover letter. .
- Use a formal, conversational tone
- Do not use slang and contractions
- Do not make it too wordy
- Give a list of the main points with an explanation for each
- Use the active voice and short sentences
- Make the business sound interesting, so they want to read the plan
- Writing a Business Proposal Letter (with Samples)
- Writing a Business Compliment Letter (with Sample)
- Writing a Business Partnership Letter of Intent (with Sample)

IMAGES
VIDEO
COMMENTS
Here are some steps to writing a cover letter for a business plan: 1. Create the header. In the letter's header, include the name and contact information of people involved in the proposal who might be resources. Also, include the name of the business, the business address and the contact information for the business.
Now, let’s write an equally striking business cover letter for yourself. 2. Write a Business Cover Letter Step by Step (Easy-To-Fill Business Cover Letter Template) 1. Follow the Perfect Business Cover Letter Format. Business professionals must be organized, concise, and radiate professionalism at every step.
In order to compose an effective cover letter, you should keep several things in mind. First, try not to exceed a half-page for your cover letter. The person that you are sending it to is likely going through a large stack of business plans, and they don’t have time to read a long cover letter from every business owner in need of funding. It ...
Sample 1: ‘Cover letter for a business plan”. Attached to this letter is a plan to expand Luzpza Company which we project will mean a doubling of production. We believe with your financial support that this expansion will allow us to expand into new markets, increasing revenue over the next decade. Luzpza Company has been an industry leader ...
Give the logo some space and then include the words “Business Plan” in a large, bold font. You can also frame the title as “Three–” or “Five–Year Business Plan,” if you intend to make those kinds of financial projections in the document. 3. Business name. Beneath the title, write your company name in a bold font.
Here are examples of a business plan cover letter. It should be personalized for each lender or investor to whom it is sent. . Sample 1 - Business Plan Cover Letter Sample. Name of Applicant. Address of Applicant. City, State, Zip Code. DATE. Name of Investor or lending officer at a Lending Institution.