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Five essential strategy questions boards should be asking
EY Canada Managing Partner, Energy
Forward-thinker. Strategist.
Gaurav Malhotra
Show resources, five essential strategy questions boards should be asking (pdf), what boards should keep top of mind as they refresh strategies to be future-ready..
- Management and the board should define “long-term” and develop a strategy that is focused not on where the organization “is going” but where it “can go.”
- It is essential for an organization’s talent strategy and ESG priorities to be aligned and integrated with the overall strategy.
- Boards can help recalibrate the risk framework to focus on a longer-term horizon and reframe the discussion from risk to opportunity.
C -suites have adapted to the tumultuous environment created by the global pandemic, and only a few could have predicted the rebound occurring in specific geographies and sectors so quickly.
While the rapid pace of economic expansion has been a welcome opportunity for certain businesses, the long-term robustness of the recovery could be challenged by uneven events in specific geographies, the unwinding of government support programs, the scarceness of labor, the rise of inflation or the resurgence of COVID-19 variants.
As organizations continue their strategy refresh discussions, the following five questions should be top of mind for board members and management teams to make sure that their strategy adequately focuses on the future while recognizing the past and present stakeholder concerns.
1. How does the organization’s strategy put talent and culture at the forefront?
In a survey of 378 US public company board members conducted before the global pandemic by Corporate Board Member and the EY Center for Board Matters, 78% of respondents indicated that their board spends more time on talent strategy than just five years ago. The global pandemic has intensified this focus on human capital and accelerated both workforce and digital transformation, including a sudden shift to mass remote working. Boards and management should consider what changes to the operating model, working methods and culture are temporary, permanent or hybrid.
A shift in strategy may require management to redefine culture to incorporate new behaviors required to drive strategy for the long term. Developing and overseeing a culture and human capital strategy aligned with the overall corporate strategy is essential. Furthermore, the strategy must leverage digitalization, virtual work and automation gained during the global pandemic while confirming the right balance in the workforce portfolio (e.g., traditional, virtual, contingent, digitally enabled) to attract and retain key talent.
2. Does the strategy identify and redefine key risks as potential opportunities for innovation and expansion?
Based on the results of a recent EY survey of more than 500 global board members, risk management today lacks a focus on emerging and atypical risks. The survey also highlighted the criticality of considering a longer time horizon (ideally more than five years) when assessing strategy and risk — particularly when setting the organization’s business strategy, assessing the likelihood and impact of potential trends or disruptors and scenario planning. Eighty-four percent of boards do not believe their organizations have a highly effective risk management strategy and 55% of board members identified that risk management often struggles to keep pace with changes in business strategy.
Boards and C-suites alike have an opportunity to recalibrate their risk framework to focus on a longer-term horizon and reframe the discussion from risk to opportunity. This could include opportunities related to innovations around technology, changing consumer expectations, strategic transactions and evolving business models, all of which could impact how the company is doing business in five years and beyond. Consideration should also be given to the strategic ways technology and data can be used to improve the ability to identify and capture emerging opportunities and accelerate growth.
In one example , the management team of a leading chemicals business identified long-term sector risk for a core division. Facing impending consolidation in the industry and the risk of being left behind, the board and management team acted decisively through a series of transactions to turn risk into opportunity and maximize long‑term value. High performance organizations have an agile risk management framework that allows the organization to identify strategic opportunities and take measured risks related to longer-term innovation.
3. How does the strategy embrace the transition to a complete digital enterprise?
In a 2020 study of 570 C-Suite and senior business leaders, we found that organizations at the forefront of digital transformation were 45% more likely than laggards to unlock annual revenue growth of 10% or more. These organizations look at digital transformation as a cornerstone for the future of their business. They put the customer at the center, focusing on artificial intelligence (AI), advanced analytics, innovation, talent development and strong governance to deliver on their journeys. Digital transformation is not without its pitfalls. Therefore, it is critical to be aware of value leakage and mitigate it proactively. Both Forbes and the Harvard Business Review have found that as much as 70% of digital transformation efforts fail to meet their goals, many failing due to a lack of focus.
As digital transformation transcends customer-facing digitization to more holistic enterprise-wide digital transformation, both the opportunity and the complexity of these efforts will increase. The concept of collective intelligence (e.g., bringing together the best of AI, machines, digital and human efforts) will fundamentally shift the future of work. Boards and management must balance this extension of human cognition with increasing uncertainty and complexity and the significant amount of data generated. Organizations should develop robust strategies that consider these concepts and their short and long‑term implications on their businesses.
4. How does the strategy accelerate the ESG ambition faster than the competition?
A recently convened roundtable of public company board members highlighted the need to focus on long-term societal impact, environmental sustainability and inclusive growth in the strategic agenda. Driven by, among other factors, the current climate emergency, a focus on social injustice and a realization that ESG priorities, including diversity, equity and inclusion, can be financially beneficial, investors are focused on companies’ ESG strategy and performance. Assets in sustainable funds continue to hit record-breaking heights and investor stewardship goals increasingly relate to business‑relevant environmental and social priorities.
To inform their investment decisions and stewardship, investors are looking for companies to provide standardized and rigorous nonfinancial data and any expectation gap between companies and investors could come at a significant price, including companies finding it harder to access capital. At the same time, pressure from other stakeholders to address ESG is also growing. Consumers want to understand the impact their choices are having on the world, employees want to understand whether their company is driving sustainable progress and regulators and governments around the world are also taking action.
In this business environment, making ESG a strategic imperative can help companies positively differentiate themselves from competitors, become more attractive to the key stakeholders on whom they rely and sustain lasting profitability as sustainability risks accelerate. To support its oversight of strategy, it is essential for boards to understand the key forces shaping tomorrow’s business environment, how ESG investing and stewardship trends are impacting access to capital and relationships with investors and the ESG factors that are material to the company’s business.
The strategy refresh agenda should include identifying and prioritizing the ESG issues that are most relevant to the business through a sustainability materiality assessment. Once identified, the board can help guide the design of those ESG priorities into an ESG strategy aligned and incorporated into the organization’s overall strategic plan. The board’s role also includes overseeing ESG goal setting and metrics, providing for transparent ESG governance structures, supporting the integration of ESG with ERM and overseeing how the company tells its ESG story.
5. How does the strategy incorporate shock absorbers that enable the organization to remain resilient?
Recently, a significant automobile and aerospace components manufacturer faced falling profitability and a significant drawback of its share price, driven by a combination of factors, including an oil price decline and several unforeseen economic and technical events. The executive team at this organization turned to scenario planning to identify, catalog and address events or pivot points that could impact their business through 2040.
Building strategies based on crucial pivot points help establish that organizations are ready for a mix of both internal and external shifts that may impact that end state. The most resilient strategic planning efforts are underpinned by implementing shock absorbers (e.g., internal systems, processes and policies that can limit impacts of unforeseen events) and a thorough effort to prioritize which scenarios to prepare for. Organizations often elicit input from external experts to provide an outside-in and in-depth view of those pivot points and potential shock absorbers. While it is unrealistic to plan for everything, finding the right balance of preparedness can help an organization navigate today’s increasingly uncertain times.
Boards should consider the role of advocates and questioners to help management focus on a strategic vision that drives long-term sustainable value. Boards should also challenge management to define “long-term” based on the circumstances of the organization and develop a strategic plan focused not on where the organization “is going” but where it “can go.” Finally, consider appropriate governance processes to enable timely review and implementation of the strategic plan and related organization shock absorbers across now, next and beyond.
Ensuring success in the strategy refresh process is about balancing the roles of the board and management, prioritizing issues and asking probing questions. In the face of continued global economic uncertainty, being future-ready will be the difference between those organizations that merely survive and those that thrive in a post-pandemic world.
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It is critical for boards to ask the right questions as they help refresh strategies that will help organizations not just survive, but thrive in the long-term.
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- Contributors
Five Essential Strategy Questions Boards Should Be Asking

Stephen Klemash is EY Americas Center for Board Matters Leader, Gaurav Malhotra is EY Americas Reshaping Results & US Restructuring Leader, and Lance Mortlock is EY Canada Managing Partner for Energy. This post is based on their EY memorandum.
- Management and the board should define “long-term” and develop a strategy that is focused not on where the organization “is going” but where it “can go.”
- It is essential for an organization’s talent strategy and ESG priorities to be aligned and integrated with the overall strategy.
- Boards can help recalibrate the risk framework to focus on a longer-term horizon and reframe the discussion from risk to opportunity.
C-suites have adapted to the tumultuous environment created by the global pandemic, and only a few could have predicted the rebound occurring in specific geographies and sectors so quickly.
While the rapid pace of economic expansion has been a welcome opportunity for certain businesses, the long-term robustness of the recovery could be challenged by uneven events in specific geographies, the unwinding of government support programs, the scarceness of labor, the rise of inflation or the resurgence of COVID-19 variants.
As organizations continue their strategy refresh discussions, the following five questions should be top of mind for board members and management teams to make sure that their strategy adequately focuses on the future while recognizing the past and present stakeholder concerns.
1. How does the organization’s strategy put talent and culture at the forefront?
In a survey of 378 US public company board members conducted before the global pandemic by Corporate Board Member and the EY Center for Board Matters, 78% of respondents indicated that their board spends more time on talent strategy than just five years ago. The global pandemic has intensified this focus on human capital and accelerated both workforce and digital transformation, including a sudden shift to mass remote working. Boards and management should consider what changes to the operating model, working methods and culture are temporary, permanent or hybrid.
A shift in strategy may require management to redefine culture to incorporate new behaviors required to drive strategy for the long term. Developing and overseeing a culture and human capital strategy aligned with the overall corporate strategy is essential. Furthermore, the strategy must leverage digitalization, virtual work and automation gained during the global pandemic while confirming the right balance in the workforce portfolio (e.g., traditional, virtual, contingent, digitally enabled) to attract and retain key talent.
2. Does the strategy identify and redefine key risks as potential opportunities for innovation and expansion?
Based on the results of a recent EY survey of more than 500 global board members, risk management today lacks a focus on emerging and atypical risks. The survey also highlighted the criticality of considering a longer time horizon (ideally more than five years) when assessing strategy and risk — particularly when setting the organization’s business strategy, assessing the likelihood and impact of potential trends or disruptors and scenario planning. Eighty-four percent of boards do not believe their organizations have a highly effective risk management strategy and 55% of board members identified that risk management often struggles to keep pace with changes in business strategy.
Boards and C-suites alike have an opportunity to recalibrate their risk framework to focus on a longer-term horizon and reframe the discussion from risk to opportunity. This could include opportunities related to innovations around technology, changing consumer expectations, strategic transactions and evolving business models, all of which could impact how the company is doing business in five years and beyond. Consideration should also be given to the strategic ways technology and data can be used to improve the ability to identify and capture emerging opportunities and accelerate growth.
In one example , the management team of a leading chemicals business identified long-term sector risk for a core division. Facing impending consolidation in the industry and the risk of being left behind, the board and management team acted decisively through a series of transactions to turn risk into opportunity and maximize long‑term value. High performance organizations have an agile risk management framework that allows the organization to identify strategic opportunities and take measured risks related to longer-term innovation.
3. How does the strategy embrace the transition to a complete digital enterprise?
In a 2020 study of 570 C-Suite and senior business leaders, we found that organizations at the forefront of digital transformation were 45% more likely than laggards to unlock annual revenue growth of 10% or more. These organizations look at digital transformation as a cornerstone for the future of their business. They put the customer at the center, focusing on artificial intelligence (AI), advanced analytics, innovation, talent development and strong governance to deliver on their journeys. Digital transformation is not without its pitfalls. Therefore, it is critical to be aware of value leakage and mitigate it proactively. Both Forbes and the Harvard Business Review have found that as much as 70% of digital transformation efforts fail to meet their goals, many failing due to a lack of focus.
As digital transformation transcends customer-facing digitization to more holistic enterprise-wide digital transformation, both the opportunity and the complexity of these efforts will increase. The concept of collective intelligence (e.g., bringing together the best of AI, machines, digital and human efforts) will fundamentally shift the future of work. Boards and management must balance this extension of human cognition with increasing uncertainty and complexity and the significant amount of data generated. Organizations should develop robust strategies that consider these concepts and their short and long‑term implications on their businesses.
4. How does the strategy accelerate the ESG ambition faster than the competition?
A recently convened roundtable of public company board members highlighted the need to focus on long-term societal impact, environmental sustainability and inclusive growth in the strategic agenda. Driven by, among other factors, the current climate emergency, a focus on social injustice and a realization that ESG priorities, including diversity, equity and inclusion, can be financially beneficial, investors are focused on companies’ ESG strategy and performance. Assets in sustainable funds continue to hit record-breaking heights and investor stewardship goals increasingly relate to business‑relevant environmental and social priorities.
To inform their investment decisions and stewardship, investors are looking for companies to provide standardized and rigorous nonfinancial data and any expectation gap between companies and investors could come at a significant price, including companies finding it harder to access capital. At the same time, pressure from other stakeholders to address ESG is also growing. Consumers want to understand the impact their choices are having on the world, employees want to understand whether their company is driving sustainable progress and regulators and governments around the world are also taking action.
In this business environment, making ESG a strategic imperative can help companies positively differentiate themselves from competitors, become more attractive to the key stakeholders on whom they rely and sustain lasting profitability as sustainability risks accelerate. To support its oversight of strategy, it is essential for boards to understand the key forces shaping tomorrow’s business environment, how ESG investing and stewardship trends are impacting access to capital and relationships with investors and the ESG factors that are material to the company’s business.
The strategy refresh agenda should include identifying and prioritizing the ESG issues that are most relevant to the business through a sustainability materiality assessment. Once identified, the board can help guide the design of those ESG priorities into an ESG strategy aligned and incorporated into the organization’s overall strategic plan. The board’s role also includes overseeing ESG goal setting and metrics, providing for transparent ESG governance structures, supporting the integration of ESG with ERM and overseeing how the company tells its ESG story.
5. How does the strategy incorporate shock absorbers that enable the organization to remain resilient?
Recently, a significant automobile and aerospace components manufacturer faced falling profitability and a significant drawback of its share price, driven by a combination of factors, including an oil price decline and several unforeseen economic and technical events. The executive team at this organization turned to scenario planning to identify, catalog and address events or pivot points that could impact their business through 2040.
Building strategies based on crucial pivot points help establish that organizations are ready for a mix of both internal and external shifts that may impact that end state. The most resilient strategic planning efforts are underpinned by implementing shock absorbers (e.g., internal systems, processes and policies that can limit impacts of unforeseen events) and a thorough effort to prioritize which scenarios to prepare for. Organizations often elicit input from external experts to provide an outside-in and in-depth view of those pivot points and potential shock absorbers. While it is unrealistic to plan for everything, finding the right balance of preparedness can help an organization navigate today’s increasingly uncertain times.
Boards should consider the role of advocates and questioners to help management focus on a strategic vision that drives long-term sustainable value. Boards should also challenge management to define “long-term” based on the circumstances of the organization and develop a strategic plan focused not on where the organization “is going” but where it “can go.” Finally, consider appropriate governance processes to enable timely review and implementation of the strategic plan and related organization shock absorbers across now, next and beyond.
Ensuring success in the strategy refresh process is about balancing the roles of the board and management, prioritizing issues and asking probing questions. In the face of continued global economic uncertainty, being future-ready will be the difference between those organizations that merely survive and those that thrive in a post-pandemic world.
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8 Tough Questions to Ask About Your Company’s Strategy
- Paul Leinwand
- Matthias Bäumler

Most companies don’t have the answers.
Many leadership teams struggle to connect strategy and execution. What can companies do to build a culture of accountability and transparency throughout their organizations? The authors suggest three tactics: First, give executives time to step away from their day-to-day urgencies in order to discuss and debate important strategic questions openly. Next, involve a larger part of the organization in a discussion around how the company is doing on both strategy and execution. Finally, get the board more involved. Senior leaders owe their shareholders, customers, and employees clear answers about why they exist and what they are doing every day to fulfill that purpose.
Companies often fail to address the tough questions about strategy and execution: Are we really clear, as a leadership team, about how we choose to create value in the marketplace? Can we articulate the few things the organization needs to do better than anyone else in order to deliver on that value proposition? Are we investing in those areas, and do they fit with most of the products and services we sell?
If your answer is yes to these and the other tough questions in the exhibit below, you’re among the select few. In our experience, one of the biggest challenges in business today is that way too few companies are asking or answering these fundamental questions.

Why is that? Why is it so difficult for leaders to talk about these topics?
Often, executives avoid questions they are not sure how to answer. Or leaders and employees may feel that it’s just not the right time to be asking them, perhaps rationalizing that the CEO has been at the helm of the company for a year or more and a strategy is already in place. They might feel that the time for asking these questions has already passed, and they don’t want to come across as launching criticism. Some executives may in fact value the lack of strategic clarity because it allows them to pursue their own priorities. As for CEOs themselves, they often do ask these questions when they start in their roles, but they often feel constrained by the boundaries handed to them — either an incoherent portfolio, or strong short-term pressure to meet targets that diverts their attention.
If the executive team doesn’t consistently address these questions, boards — who in many ways own the long-term strategic direction of the company — should at least ask management to provide answers, if not directly participate in finding those answers. However, most directors feel they are brought in way too late in the strategy process to have meaningful engagement.
The result is that tough questions about the linkage between strategy and execution often go unaddressed.
So what can companies do to build a culture of accountability around the most important strategic questions? Leaders should consider three tactics: One is to build in a process for the executive team to discuss these fundamental questions. Unfortunately, the traditional approach to strategic planning often doesn’t provide room for these discussions, because it tends to be very bottom-up, financial, and often incremental in nature. Instead, what is needed is a time and place for executives to step away from the day-to-day urgencies and discuss and debate these questions openly.
Insight center
The gap between strategy and execution.
A second tactic is to involve a larger part of the organization in a discussion on how the company is doing on strategy and execution. Like the annual employee survey, organizations should take the pulse around the most important strategic topics. Such a survey provides powerful insights about how well your employees — the people who know the company best — think it is positioned for success, how well they feel they are delivering on the value proposition, and how effectively they are able to connect their individual work to the strategy of the organization. Besides telling you what people think the company’s main challenges are, it also helps create a climate where such questions can be raised… and are raised. Many organizations have used our strategy profiler that takes just a few minutes to complete, and yields very helpful insights.
A third tactic is to get the board more involved. The board is the only group that would have the long-term focus (what we call “longitudinal sustenance”) to be able to manage these kinds of questions over time — and many board members are uniquely qualified to help the executive team answer and challenge some of the most difficult questions of strategy. Instead of the old practice of merely reviewing the company’s strategy, the board could set up a structured process with management to talk about strategy and the linkages to execution. Management could take the lead in these discussions, and work with the board in picking topics where directors will have salient input. Even periodic, direct interviews and discussions, in which board members are asked about their concerns, is a powerful way to engage the board more effectively.
We have a collective responsibility to answer these fundamental questions — even if the answers aren’t easy or immediately practical. We have to create the room for this debate, and we owe our shareholders, customers, and employees clear answers about why we exist and what we do every day to fulfill that purpose. Building mechanisms to encourage debate is the best way to bring these fundamental questions out of the shadows and put them at center stage where they belong.

- Paul Leinwand is the global managing director for capabilities-driven strategy and growth at Strategy&, PwC’s strategy consulting business. He is a principal with PwC US, an adjunct professor of strategy at Northwestern University’s Kellogg School of Management, and a coauthor of several books, including Beyond Digital: How Great Leaders Transform Their Organizations and Shape the Future (Harvard Business Review Press, 2021) and Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap (Harvard Business Review Press, 2016).
- Matthias Bäumler is an advisor to executives in resource and process industries for Strategy&, PwC’s strategy consulting business. He is a Managing Director with PwC Strategy& Germany and leads the firm’s Chemicals business as well as Enterprise Strategy in Europe, Middle East and Africa. He has co-authored a number of publications, including Strategy&’s Future of Chemicals series.
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3 strategic questions your board must ask
With even the best CEOs being overstretched, boards have become essential to companies’ strategic success. Unfortunately, most boards are confused about their strategic role and are failing to add value in this area.
There is a widespread belief that strategic thinking is for CEOs and senior managers. As a result, some boards are just a rubber stamp for the CEO, while more strategically assertive ones find themselves at odds with the executive team. Neither approach is helpful.
Boards could become much more effective by answering three questions. What does strategy mean to them? In what context does their company operate? And what do they see as their main strategic role?
Defining strategy Although there is no universally accepted definition of strategy, boards could consider at least five meanings to help refine their responsibilities.
1] Strategy as planning . In this traditional approach, strategy establishes the company’s vision, mission, values and purpose. It also helps to define long-term objectives, actions and resource allocation. Jack Welch championed this structured, step-by-step process at GE in the 1980s.
2] Strategy as redefining the competitive domain . In recent years Nestlé has redefined its strategic arena from food to “wellness,” while Samsung has moved from electronics to “lifeware” with stylish digital products.
3] Strategy as a focused response to overcome a key challenge . Under former CEO Peter Voser, Shell increased capital expenditure to address the challenge of limited access to oil resources. And it took other steps, including cost restructuring and cash flow management, to support that policy.
4] Strategy as identifying and reinforcing core competencies . In this case, strategy is a way to achieve long-term sustainable competitive advantage and profitability. IBM’s research division, for example, has repeatedly reconfigured its core strategy to find and transform research ideas into new businesses.
5] Strategy as optimizing the value contribution to stakeholders . Many banks have tried to move toward customer centricity following the 2008 financial crisis. They include Canada’s TD Bank, which offered early morning and Sunday hours for its customers.
Boards need to clarify which of the five options matter most to them—perhaps by asking each board member for their individual view and tallying the results. Different views of strategy may dominate at different times. But the exercise is a great way to reduce disagreements within boards, and between boards and executives.
Assessing your business context The company’s context also influences how a board should act on strategy. Snowden and Boone (2007) identify four contexts for leadership decision making that can be adapted to board work.
1] A simple context consists of repeating patterns with clear cause and effect, allowing for fact-based management. Supervising the organization’s established processes, the use of best practices and optimizing communication for clarity are central to board work in this context.
2] A complicated context makes it more important for experienced board experts to capture information that could threaten the company’s health. In such a context, a board should also pay attention to executive blind spots and obtain alternative views.
3] A complex context is full of ambiguities and unpredictability that go far beyond a complicated context. Rather than second guessing the CEO on strategy, the board should use its own sources of information and interact frequently with the executive team to notice market shifts.
4] A chaotic context has turbulence, shifts and highly uncertain outcomes that even experts cannot assess well. This creates tensions and multiplies the number of big decisions to take. A strong board can make a decisive difference while a weaker one can threaten the entire organization.
Determining your board’s role Boards also have to balance the three different roles they might play, which affects how they will use their strategic muscle.
1] Supervision . In this role, a board monitors corporate performance and executive team behavior regarding strategy development, design and implementation. Although German boards play this role, supervisory skills are generally more valued in other cultures such as China than in the west.
2] Co-creation . Here, a board co-creates the firm’s strategy by adding its members’ own experience and contacts to those of the management team. Successful co-creation can produce a long-term perspective with more options and flexibility than management alone typically generates.
3] Support . Here, the board generates internal and external support for the company (or removes it and installs a new CEO). Distance from management gives the board objectivity and authority; its stamp of approval brings credibility and weight to major strategic shifts as well as subtle ones.
As with the five definitions of strategy, boards can rank or combine these three roles to clarify their strategic involvement. A board cannot act in a purely supportive role unless it is convinced of what management is doing. And a board without strong supervisory requirements might prefer to co-create strategy instead.
All boards must be prepared to adapt quickly to changes in context by rethinking their definition of strategy and their role. In a simple context, the board may support management’s strategic plan while remaining distant and largely hands-off. But in complex or chaotic situations, a board’s experience, judgment and willingness to make a dramatic intervention—even removing a CEO—are crucial.
Question time Determining a board’s strategic responsibilities is a complex decision that can vary widely between companies and countries. But by asking themselves these three questions—about definition, context and role—boards can potentially transform themselves into a life-saving, competition-beating, opportunity-enhancing asset for their organization.
Didier Cossin is Professor of Finance and Governance at IMD and director of the IMD Global Board Center . He directs High Performance Boards , a program for supervisory board members and chairpersons.
Estelle Métayer is the founder and president of Competia, a consulting firm that advises boards and executives on strategic issues. She is also an independent director on the boards of two public companies and an adjunct professor at McGill University in Montreal.
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20 questions to ask during strategic planning for a nonprofit

Teams/Members
This easy-to-follow guide to strategic planning for nonprofits will help you ask thoughtful questions with your team to make a smart plan for the year.

Rachel Mills
Where do you see your nonprofit in the next year? Developing a strategic plan determines which direction you want your organization to take, then maps a route to get there.
A strategic plan doesn't just set your fundraising goals for the year. It articulates your mission and values, then puts a plan in place to hit your targets across fundraising, advocacy, and education. Unfortunately, roughly one-third of nonprofits report not having a strategic plan in place (or even knowing if one exists).
Below, we offer a step-by-step tutorial on how to write a strategic plan for a nonprofit. We explain which areas your plan should cover, which of your people to include, and how to put the plan in place.
What is strategic planning for a nonprofit?
A strategic plan is a living document that outlines your goals for the year. The document is divided into different sections, including the research, people, marketing, and technology required to hit your objectives.
The strategic planning process always begins with a revisit to your organization's mission statement and values.
By returning to your core cause, you prevent "mission creep" from year over year. In other words, it realigns your priorities with the reason your organization exists.
Similar to a business plan, a strategic plan is meant to be a living, flexible document. As every nonprofit knows, there are countless disruptions throughout the year — not limited to budget restraints, natural disasters, and global pandemics . You know changes happen. Your strategic plan ensures you set your sights on your most important initiatives, even within a changing environment.
7 steps for strategic planning for nonprofits
A good strategic plan is an all-encompassing document. It addresses every department, resource, and individual within the nonprofit organization, and how they'll contribute to your year-end goals.
1. Gather all stakeholders together 👯
Many organizations make the mistake of only involving board members and chief executives in the strategic planning process. by expanding initial discussions across all staff and volunteers, you gain fresh (and often, more accurate) perspectives on what you can accomplish in one year..
Gather your team and consider the following questions:
- What worked last year? What didn't work?
- Did you hit your goals last year? Why or why not?
- If you could accomplish just 1-2 initiatives over the next year, what would they be?
- Did a lack of additional resources prevent you from hitting previous targets? What were they?
2. Conduct original research 📊
Nonprofit strategic planning involves taking a hard look at what works — and what doesn't — within your organization.
For a fair assessment, always back up your claims with facts and metrics.
Interviews, surveys, and past year results offer insights into gaps and opportunities for the upcoming year. Try the following exercises:
- Create a SWOT analysis , outlining the Strengths, Weaknesses, Opportunities, and Threats to your organization.
- Conduct in-depth interviews with major donors and sponsors. This will help you gain insight into how your organization is perceived by the community. Interview staff members and volunteers to determine how you can better allocate resources.
- Send a survey to your supporter base, asking which events, educational resources, or campaigns they enjoyed last year and what they want to see in the future.
3. Revisit your vision, mission, and values 💯
Nonprofit leaders should revisit their vision statement, mission, and values at least once a year (if not once a quarter). This ensures every goal you set and project you take on aligns with your cause.
Sometimes, your mission, vision, and values need to change. If research (in step two) shows your mission isn't clearly defined, your vision isn't realistic, or your values aren't clear, it's time for an edit. Within your nonprofit strategic plan, consider the following:
- Do your goals align with your vision? Why or why not?
- Does your community clearly understand your mission ? What about your staff?
- Are you taking on projects that don't align with your mission?
4. Set your objectives 📌
Your strategic goals should encompass programming, advocacy, and fundraising.
As an exercise, list these three buckets on a whiteboard. Have your team list everything they wish to accomplish within each category (there are no bad ideas!). After 30 minutes to an hour of brainstorming, have everyone vote on their top two priorities within each category.
Having trouble getting the ball rolling? Try these questions to start your brainstorming session:
- What are your strategic priorities? If you can only accomplish 1-3 goals, what would you do?
- What do you want to accomplish with the funds raised (or did you simply select an arbitrary number)?
- What are your goals 3, 5, or 10 years from now? Do your year-end goals align with future ambitions?
- Are your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound)?
5. Create a roadmap toward your objectives 🗺
You have 12 months to accomplish the goals set in step four. Work backwards from each goal, setting deadlines, delegating tasks, and assigning milestones.
Hopefully, your human resources department or manager can assign a project manager for this step in the process. A project timeline should accompany each goal, breaking down the following:
- What is the time frame allocated to accomplishing this goal? Which milestones can be set in place to ensure you stay on track?
- Which staff member will act as a facilitator on this project? Who will answer to them?
- What are the deliverables (or subtasks) for this project? What are the deadlines for each?
6. Pick tools to accomplish all of the above 🛠
You have your purpose, goals, and people in place. Now, determine what else you need to hit your targets.
In the short-term, your team may need a project management system to delegate tasks, a CRM system to keep track of donors , and a giving platform to raise funds and increase donor retention.
Your nonprofit strategic plan should include a budget for all tools and technology needed.
When considering which resources you need, consider the following:
- Does your staff have the tools they need to do their jobs?
- What technology do you currently use for project management, communication, CRM, and accounting? Do these systems do what you need them to?
- What new tools, platforms, or apps would have helped you accomplish last year's goals?
7. Get buy-in from your team 💪
Lastly, present your strategic plan to your executive director, board of directors, and funders. Ensure each person is aligned with your mission, objectives, and budget.
As you present your strategic plan in an executive or board meeting, remember to return to the following points:
- Does each objective align with your mission?
- Does each project plan offer enough time, resources, and people to accomplish your objectives?
- Does your team have the right tools to accomplish your objectives?
Givebutter can help you accomplish your strategic priorities
A strategic plan is an essential document within the nonprofit sector. A strategic plan is the roadmap for the upcoming year, aligning all stakeholders on your priorities, mission, and objectives.
Givebutter can help you raise funds to accomplish your year-end goals. With 70+ features at your fingertips, it offers the tools your team needs to hit your fundraising targets and amplify your message. Plus, with the lowest platform fees in the industry, Givebutter helps you keep more of the money you raise.
Ready to launch your next campaign? Sign up for your free account to start fundraising today.

Rachel is a fundraising and marketing consultant for nonprofits whose aspiration since she was 16-years-old is simply this: help others, help others.
#SpreadTheButter
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The 6 most powerful questions you can ask to enhance your Board’s Strategic Awareness
The strategic value of asking the right questions, especially during board meetings, is rarely tapped into. Start use the six most powerful questions below and watch the effectiveness of your board skyrocket.
Was this post useful to you? Be sure to leave a comment with any other questions or strategies you have found, which promote greater strategic awareness.
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20 Innovative Strategic Planning Questions to Prepare for Next Year
Marketing , Strategy , Analysis , Events , Tools , Implementation , Performance , Strategic Planning , Strategic Thinking , Communication , Innovation
If you have not started already, it is a great time to ask yourself and your organization innovative strategic planning questions to identify your best opportunities and prepare for implementation next year. Maybe it is because the new year is approaching quickly that conference presenters the past week prompted twenty innovative strategic planning questions - either directly or by me turning a statement into a creative question to answer.

Presenters offering these strategic planning questions included Fast Company co-founder, Bill Taylor at the FastKC luncheon and several presenters at the marcus evans B2B Summit in Colorado Springs, including authors Mitch Joel , Joe Pulizzi , and business leaders Atul Vohra (Solera Holdings, Inc.), Michael P. Guillory (Texas Instruments), and Curt Porritt (Master Control Inc.) I spoke on Taking the NO Out of Business InNOvation at the marcus evans B2B Summit .
As you get ready for implementation next year, make sure you are considering these innovative strategic planning questions to boost next year's results!
Strategy & Purpose Questions
- In this age of disruption for businesses and markets , what do we stand for and strongly advocate as an organization that makes us special? (Bill Taylor)
- Are we asking enough "why" questions, since they tie to our business plan? If we are not asking enough of them, why is that? (Mitch Joel)
- What are we the "most of" in our field ? (Bill Taylor)
- Don't ask, "What keeps us up at night?" Ask, "What gets us up in the morning?" (Bill Taylor)
Strategic Marketing Questions
- What are we doing to reboot our marketing for the new realities of customers buying in dramatically different ways? (Mitch Joel)
- What are our plans to introduce more sense-based cues into our product or service? (Bill Taylor - Umpqua Bank features local music in its branch offices )
- How are we going to start our own media channels (by creating content) instead of renting them (through buying advertising)? (Joe Pulizzi)
- Once we've created content, what are 10 ways we can re-imagine and package it in new ways? (Joe Pulizzi)
- Are we putting lead forms and next steps options into all of the content our organization creates and shares? (Joe Pulizzi)
- What metrics and strategic thinking exercises are we using to stay away from "marketing by what happened last" (i.e., you just had a good trade show so there's a push to do more of those)? (Curtis Porritt)
Customer and Market Questions
- What are we trying to do for our customers? (Atul Vohra)
- When it comes to customers, how is our organization shifting from a "how many" to "who" focus? (Mitch Joel)
- How will the growing BRIC and BOP markets fit in our market plans the next 3 years? (Atul Vohra)
- If someone doesn't interpret what we wrote as expected, what's to say they're wrong? What can we learn from the misinterpretation? (Interactive Session comment)
Learning Organization Questions
- What are our plans for learning as fast as the world is changing? (Bill Taylor)
- What steps do we take to immerse new (and existing) employees in the lives and challenges customers face? (Bill Taylor - USAA puts immerse new employees in a military-like experience since that's its sole market )
Marketing Metrics Questions
- How many meaningless numbers are part of our marketing metrics? (Michael Guillory)
- How many people are searching for our brand name or URL - spelled correctly? (Curtis Porritt)
- If we're using in-person events in our marketing plans, who were the new people and companies we met this year, and how are we turning them into customers? (Michael Guillory)
Number 20 - My New Favorite Strategic Planning Question
- To identify potential value for a client in a B2B market, ask clients, "What do you never want to do again?" Then provide the means for them to never have to do what they don't want to do again. (Unnamed B2B Summit participant)
Are You Ready for What's Ahead?
If you'd like assistance in getting your annual planning for next year done faster than ever, call us at 816-509-5320 or email [email protected] . Our Brainzooming name means what it says: we'll stretch your brains to consider new opportunities and quickly zoom them into a plan that's ready for next year when next year starts! We'd love to help you hit next year zooming! – Mike Brown

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15 Innovative Strategic Planning Questions to Get Ready for Next Year

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The Granddaddy of All Strategic Thinking Questions
Date published: 11/15/11
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More From Forbes
Five questions nonprofit boards should ask at every meeting.

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Whatever model of nonprofit governance you subscribe to, most agree that setting strategic direction is one of the most important jobs of the board. Many organizations do well to engage their boards every three to five years in strategic planning. Unfortunately, for too many boards, the five-year strategic planning retreat is about the only time the strategic plan is front and center at a board meeting.
One question that clients frequently ask me is, "Now that we have a strategic plan, how do we keep the board engaged in it?"
My answer is that there are several techniques, but a good place to start is the design of your board meeting. When nonprofit boards make the transition from a fiduciary, operational focus to a strategic focus, their strategic plans move off dead center, and momentum occurs. Simple changes in the board meeting agenda can facilitate this transition, with good leadership from the chair and CEO.
One approach to consider (provided you have a current, relevant strategic plan) is having your board ask five questions at every meeting, with one overarching question always on the table (more on that later).
Each one of the five questions should begin, "with regard to our strategic plan," followed by:
1. Where are we? This is the status question, and it is the only question in the list that invites conversation about the past. This is where the organizational leaders update the board on what has happened so far and where things stand.
2. What is next? Notice how the conversation immediately shifts to the future. Board members don't attend meetings to be read to. Asking "What is next?" keeps things moving forward and creates an expectation at every meeting that the organization is not in the exact same place it was at the past meeting.
3. What has changed? This question provides the space to reveal any shifts in the landscape since the strategic plan was developed. Has a large grant come through? Is the CEO or another key player resigning? Did a partnership fall through that the plan counted on? Strategic plans cannot be static documents that paralyze the organization when a change occurs. The organization must be able to respond to unexpected events, good or bad.
4. What is new? This sounds very similar to question number three, but it is specifically about new opportunities that the organization might want to explore, even if it was not known at the time when the plan was created.
5. What else? This is a favorite question among us coaches. It compels the coachee to dig deeper and uncover any other useful nuggets (i.e., ideas, concerns, questions, opportunities, etc.).
Remember that each of the above questions should be preceded by "with regard to our strategic plan." The idea behind these questions is to keep the board focused on the strategic plan over the course of the year.
A key principle to keep in mind is preparation. The board chair and CEO must pre-design each board meeting in such a way that fosters meaningful board engagement during the meeting. The CEO should come to each meeting fully prepared to answer these five questions. Equally, there should be no surprises for the board chair. The chair should come to each meeting fully prepared to convene meaningful engagement. For example, as the CEO and board chair prepare content for the meeting, they should also agree on what action decisions the board might need to make.
Now for that over-arching question:
'Where does the organization need air cover from the board?'
This question is founded on the notion that strategy is originally a military term. Using that as a backdrop, imagine that the professional staff is the ground troops (at the operational, tactical level). The board represents the proverbial 30,000-foot view. They are the air support. There are times when ground troops need additional supplies (resources). There are other times when the ground troops need a path cleared by air support. Sometimes, an extraction is called for. A good strategy is fluid and adaptable. And when the board is focused at the right level, their path to engagement becomes clearer.
Keeping the strategic plan at the center of every board meeting does several things:
• It helps to facilitate the balance between board engagement and board management.
• It serves as the right fuel for content-rich board meetings.
• It mitigates the risk of the strategic plan losing focus, momentum and execution.
• It serves as a dashboard.
• It keeps the board informed on the rationale behind operational decisions, through the lens of the strategic plan.
• It empowers the staff to execute. In fact, it holds them accountable to execute.
The authors of Governance as Leadership: Reframing the Work of Nonprofit Boards assert that an increasing number of nonprofit boards spend their time at a more fiduciary level, rather than a strategic or generative level. While I was writing my book on nonprofit strategic planning, my company conducted a survey of 100 nonprofit boards across the country that reached a similar conclusion. The survey indicated that most respondents spend less than half of their time together at the strategic level and meet an average of six times each year for about an hour. (That means that only a few hours that year were dedicated to strategic planning.) Asking the five questions listed above at every board meeting will change that reality and advance organizational strategy toward impact on the mission.

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Leadership in turbulent times: Better foresight, better choices has been saved
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Leadership in turbulent times: Better foresight, better choices
On the board’s agenda, august 2020.
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- Introduction
- Scenario planning and the role of the board
- The world remade by COVID-19: Scenario planning in action
- Four visions of the future
- Big challenges, better choices
By Andrew Blau and Lauren Lubetsky
A global pandemic shuts down normal life around the world. Market volatility creates price swings not seen in nearly a century. Millions of people turn out to protest racism and social injustice and call for meaningful and lasting change. 1 To many, the world feels more turbulent and uncertain than it ever has. Many are left to wonder: How might business and society be remade as a result?
Although it is impossible to know precisely what the world will look like in the coming years, companies can ill afford to do nothing until the future becomes clear. As renowned management scholar Peter Drucker once said, “[t]he greatest danger in times of turbulence is not the turbulence itself, but to act with yesterday’s logic.” 2
Boards can play a key role in guarding against that danger, and it is critical that they collaborate with management to make use of time-tested tools to help them improve resilience in a rapidly changing landscape. Scenario planning—a technique specifically created to navigate uncertain futures—is one such tool that boards and leaders can rely on, to help their organizations do more than simply react to and recover from the recent turbulence. Effective scenario planning can help organizations adapt to a future no one can predict and position themselves to thrive in the long run.
What are scenarios? Simply put, they are stories—developed through a systematic and rigorous method—that describe how the world might be meaningfully different in the future. Scenarios help leaders prepare for a world that is uncertain and allow them to develop and test strategic choices under a variety of plausible futures—not just the expected future. Scenarios, which include rich narratives about the business and societal conditions in different possible futures, are broader than typical economic forecasts, which may be useful in the short-run but can be limited in their ability to challenge conventional wisdom about how the future will play out.
Scenarios are built on three time-tested principles:
- Use outside-in thinking: Start with the broader contextual environment—what’s going on in society or technology, for example—and focus on what is going on in the world rather than just within a particular industry or organization
- Embrace diverse views: Seek out and learn from people who see things differently and can call upon a variety of different roles, backgrounds, and experiences
- Take the long view: Look out beyond current events to consider how today’s trends can turn into something surprising in the future
Importantly, these principles map to the roles board members can and do play in corporate governance. Independent directors bring outside perspectives and experience from other organizations or industries. Their range of backgrounds and professional history can be tapped to diversify the views and insights that inform leadership thinking. And the oversight role of boards enables them to take the long view, keeping an eye on the long-term interests of shareholders and other stakeholders.
In a recent Board Governance Dialogue webcast hosted by Deloitte and Salesforce, Deloitte Global CEO Punit Renjen discussed how boards can engage with scenarios and use them to drive towards action. Scenarios, he explained, are “a really powerful way to navigate through…a very uncertain, difficult situation. The most important aspect of scenario planning is to prepare and to come up with a playbook as to what would you do if a particular scenario came to pass.” 3
Given the uncertainty and market turbulence organizations around the world are facing, Deloitte and Salesforce collaborated to develop scenarios about how the pandemic might change the landscape of business and society over the next three to five years. The example can help explain how scenarios are developed and suggest how they can help organizations think through potential futures.
Scenario thinking starts by focusing on what’s uncertain—the things we don’t know, rather than what we feel sure of. There are a few fundamental uncertainties around the pandemic that we expect will have the most impact on how the world unfolds in the next few years, including:
- The overall severity of the pandemic and pattern of disease progression
- The level of collaboration within and among countries to address the pandemic and its aftermath
- The health care system response to the crisis
- The economic consequences of the crisis
- The level of social cohesion in response to the crisis
While we view these five uncertainties as the most critical, there are others, such as the speed or focus of technological innovation and the outcomes of the current social justice movement, that could significantly impact the future in which we end up. Scenario planning enables leaders to consider multiple uncertainties such as these and integrate them into logically consistent wholes.
Scenario planning should be dynamic, constantly adapting to changes in the broader landscape. It is a tool that can be used for learning and faster adaptation to changing circumstances. As new uncertainties surface—whatever they may be—we can use scenarios to help us interpret these changes and the broader patterns of which they may be a part.
As we considered what the post-crisis world could look like through the lens of the fundamental uncertainties listed above, we developed four different scenarios describing what the business environment of the early-to-mid 2020s might be like. Each scenario brings varying degrees of disruption, challenges, and opportunities and should ultimately spark a number of questions around implications and next steps for organizations.
The first and best-case scenario, called The passing storm , imagines a world in which the pandemic is managed due to effective responses from governments to contain the virus, but is not without lasting repercussions which disproportionately affect small and medium-sized businesses (SMBs) and lower-and middle-income individuals and communities.
The second scenario, Good company , is a result of a more prolonged pandemic, with governments around the world struggling to handle the crisis alone. Large companies step up as a key part of the solution, and we see an acceleration of trends toward “stakeholder capitalism.”
In the third scenario, called Sunrise in the East , China and other East Asian nations are more effective in managing the virus and take the reins as primary powers on the world stage.
And finally, there is a scenario called Lone wolves , which envisions a prolonged pandemic period spurring governments to adopt isolationist policies, shorten supply chains, and increase surveillance.
At Deloitte, we’ve seen these scenarios engage leaders in many ways and at various levels, from business units, to boards and executive teams, and even governments that are using them to consider the future of their own economies. Business leaders across sectors have been using them to drive a variety of applications, including reconsidering business development and investment opportunities, managing strategic risk, redesigning workforces, and adapting their long-term strategies.
Another benefit of good scenarios is how they can illuminate critical choices that may lie ahead and allow leaders to think through the implications of today’s action over time. In the recent Board Governance Dialogue, Punit Renjen emphasized the importance of identifying both offensive and defensive strategies. Effective scenario planning can help spot the choices essential to doing both well.
As he observed, “We do need to play defense. We need to have adequate liquidity. We need to pull the levers around reducing discretionary spending and making sure that we can navigate [in] whatever scenario we find ourselves.” Using scenarios to plan for a range of divergent future outcomes can help organizations generate a more comprehensive view of risks and can help protect the business against whatever is to come.
But Renjen also reminds us of the importance of a strong offensive strategy, which scenarios can help develop even in the face of great uncertainty. “The board should work with management to consider whether management is playing great offense . . . and [making] the contrarian moves that are available today.”
At the same Board Governance event, Salesforce CEO Marc Benioff reinforced the importance of identifying strong options, noting “this a very critical moment for the transformation of organizations.” The organizations that will likely thrive are the ones that see not only the challenges but also the opportunities that may be available to them. In a recent survey of CEOs, 77 percent said the crisis created significant new opportunity for their company. 4 Scenario planning can help leaders increase their confidence and ability to see new opportunities that may emerge in different futures, as well as make choices that position the organization for success regardless of scenario. And, scenario planning can help one think broadly and sambitiously about the implications of these choices for customers, employees, shareholders, and society. As Benioff said, “What will you stand on to say this is who we were when the world needed us most?”
By leveraging scenario planning and engaging in bold, expansive thinking about the future, boards, and leaders can do more than react to events or be trapped by what Drucker warned us of, acting with “yesterday’s logic.” Scenarios can help leadership discover tomorrow’s logic and adapt to a world that seems likely to be remade by current events and trends.
Leaders know that their strategies need to be dynamic and adaptable to changes in the marketplace. In a May 2020 survey, board members put “shaping a realistic post-crisis strategy” as the top governance challenge facing their board over the coming months, even above overseeing financial health. 5 A majority of surveyed CEOs (58 percent) agree that the crisis will bring about significant changes in their strategy. 6 The organizations that can leverage scenario thinking to pressure-test these newfound strategies against a range of possible futures—and not just the future they expect—will likely be the ones that are best positioned to thrive in whatever future ultimately comes to pass.
1 Black Lives Matter May Be the Largest Movement in U.S. History , The New York Times, July 2020. 2 Managing in Turbulent Times by Peter Drucker (1980). 3 Board Governance Dialogue, The world remade by COVID-19 | The boardroom perspective , June 2020. 4 Fortune/Deloitte CEO Survey, June 2020. 5 NACD COVID-19 Pulse Survey, May 2020. 6 Fortune/Deloitte CEO Survey, June 2020.
Get in touch
Andrew Blau
Us leader, eminence & insights, deloitte consulting.
[email protected]
+1 415 932 5416
Andrew leads Eminence and Insights for Deloitte Consulting, where he helps develop and sharpen Deloitte’s perspectives on the most important issues shaping organizations and markets. Previously, he la... More
Center for Board Effectiveness | Deloitte & Touche LLP
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Carey is national managing partner of Deloitte’s Center for Board Effectiveness. She leads the Center to help both corporate board members fulfill their governance-related responsibilities and aspirin... More
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What Should Your Board’s Role be in Strategic Planning?
There’s a careful balance between under-involving and over-involving your nonprofit board in the strategic planning process. I am a strong believer that the board owns a nonprofit’s strategic direction, but that doesn’t mean they should be integrally involved in the day-to-day development of your strategic plan.
So how should your board be involved in strategic planning?
As the adage goes, “noses in, fingers out.” Meaning your board should play a role in shaping the strategic direction of your nonprofit and taking ownership of the organization’s future. However, when it comes to how your nonprofit will execute and deliver on these goals, nonprofit leadership and staff, who have insights, expertise and on-the-ground knowledge of the day-to-day realities of the organization, should determine the steps that need to be taken.
A good strategic planning process ensures board members are part of key strategic conversations, but that they leave operational planning to the nonprofit’s staff. So let’s review how you don’t want your board to engage in the strategic planning process, and then walk through how to garner the right level of board guidance and input.
Board over-involvement in strategic planning
Many executive directors think it’s smart to include board members (or a subset of them) in the entire strategic planning process. For a working board, this might be okay, but I generally don’t think it’s the best idea to have board members involved in every strategic planning session. Involving board members in the “how” tends to take them too far into the weeds and can actually undermine the executive director’s and staff’s important operational role .
It’s best to have the board provide feedback or even assist in the creation of your strategic plan pillars (the three to five biggest priorities of your organization), but then to allow staff to put shape to how your plan will be executed. To put this into context, board members might determine, along with staff, that, strategically, your organization needs to transition away from an overreliance on government funds. So one of your strategic plan pillars might be to diversify funding and revenue streams. Once it is decided that this is one of your plan pillars, however, it should be up to staff to determine the specific grants, earned revenue channels, individual giving strategies, etc. that the organization will pursue to achieve this goal.
Board under-involvement in strategic planning
In cases of under-involvement, nonprofit leadership and staff often work together to create their strategic plan, and only share it with the board when it is ready to be adopted. This approach overlooks the board as a key set of stakeholders and can lead to problems when the team has worked hard to develop the plan and then board members come in with major feedback too late in the process. It also leads to very limited board ownership of the overall organizational strategy (which is one of their most important roles and responsibilities).
The ideal board involvement in nonprofit strategic planning
There are more generative ways to involve your board in strategic planning that focus them on assisting the organization with important, big picture thinking while also creating buy-in for the future direction of your nonprofit.
The first approach I like to recommend centers around the development of a special board strategic planning committee. This committee is made up of a smaller group of board representatives. While they are still not involved in the entire planning process, they can play a role in important planning conversations regarding your nonprofit’s vision, mission and strategic priorities, providing ideas, input and feedback before these important elements are shared with the full board. By operating this way, you’re managing the feedback stream, positioning these members of your board as your strategic plan champions, and ultimately creating more board buy-in.
The second approach we recommend involves including a set of board listening sessions in your strategic planning process to capture insights on key parts of your plan at various points in the planning process. This will help you avoid any unforeseen, last-minute feedback and ensure the board is included, where necessary throughout the strategic planning process. For example, you’d host a board listening session to get feedback on a new vision and mission before finalizing those elements. Then you’d host a board listening session to get feedback on your strategic plan pillars before finalizing. This way, when you bring the final plan up for board vote, everyone is already familiar with it and has discussed key elements of your plan previously. Ideally, your nonprofit has both a board strategic planning committee and also hosts board listening sessions.
Board and stakeholder involvement in strategic planning is complex. However, bringing in the right perspectives at the right times is critical, not only to develop your strategy, but also for creating alignment about your organization’s future.
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Nonprofit Board's Role in Strategic Planning
For nonprofit boards not to have a strategic plan is much like boarding a train or plane without knowing where you’re going to end up. It will be difficult to get much out of the trip when you don’t have the right apparel and materials and haven’t planned well for your time away.
Strategic planning is a major nonprofit board activity. It’s a duty that nonprofit board directors should be careful not to overlook because of busyness or any other reason.
Nonprofit boards generally put much time and attention into formulating their missions. A mission is more than a nice statement to put on the heading of nonprofit literature. It’s a statement of what the organization plans to do. Strategic planning enables nonprofit boards to advance their missions. Nonprofit boards should view their strategic plans as a living document, expressed in writing, that helps the board and others form a vision of what success looks like and what resources they’ll need to be successful.
Strategic planning is a periodic activity. Nonprofit boards should engage in strategic planning at least every three years. Many of them find it helpful to schedule strategic planning sessions every year. There is another important step that nonprofit boards should be careful not to overlook, and that’s regularly monitoring the organization’s progress against the strategic plan and having a plan for accountability.
Importance of Strategic Planning
Strategic planning is a good idea and a viable topic for board development. And, it’s much more than that. The nonprofit board’s role in strategic planning is a responsibility that falls under board fiduciary duties, which is the most important reason not to overlook it or rush through it hastily.
It helps to recall the basic differences between the duties of board members and those of nonprofit managers as boards approach their strategic planning process. Managers are responsible for the day-to-day operations and activities. A nonprofit board of directors is responsible for short- and long-range planning for the organization, as well as oversight of all departments and operations. The duties of nonprofit board members ensure that the nonprofit continues to make progress toward its mission.
A formal strategic plan helps boards determine the most pressing priorities to focus on. Setting priorities signifies what is actually doable and ensures that the board won’t burn itself out trying to do too much all at once. Something that is also of great importance is that donors may ask to see the board’s strategic plan in deciding if or how much they want to invest in the organization, which could net a significant financial payoff.
Six-Step Process for the Nonprofit Board’s Role in Strategic Planning
The nonprofit board’s role in strategic planning can be pretty overwhelming unless you have a plan for how to tackle it. Nonprofit boards can simplify the process by breaking it down into six simple steps:
- Review the most recent strategic plan
- Complete a SWOT analysis
- Develop short-term goals (1–2 years)
- Develop long-term goals (3–5 years)
- Determine appropriate action steps
- Decide on a process for accountability
The first step is to review the previous strategic plan and determine what the board has already accomplished, what hasn’t been accomplished yet, and which things should no longer be considered goals.
The second step is to perform a SWOT analysis ; SWOT is an acronym for strengths, weaknesses, opportunities and threats. The SWOT analysis should help nonprofit boards understand where they are today and how others see the organization. A SWOT matrix should highlight internal factors, external factors, and any inherent or potential risk factors. Brainstorming among board members will help them recognize new opportunities they may not have thought of and find ways to turn weaknesses into strengths.
Board consultant Joan Garry suggests that nonprofit boards must develop key strategic questions that the organization must answer before it can grow closer to achieving its goals and objectives. Garry recommends devising a formal process for the discussion and carving out enough time to give it due diligence.
Many different organizations and companies use SMART goals . SMART is an acronym for: specific, measurable, attainable, relevant and time-measured. SMART goals are a popular tool because they work! Every goal in your strategic planning process should be measured against this acronym.
The third step in a strategic plan is setting short-term goals that could be accomplished over the next 1–2 years. The fourth step entails setting up goals and objectives that will take 3–5 years to accomplish.
Moving along, the fifth step is for board members to agree on the specific action steps and resources that they’ll need to fulfill the goals and objectives that the board identified in steps three and four. Finally, Step 6 entails defining who will be responsible for taking the action steps and whom the board can hold accountable for making progress.
In conducting the strategic planning process, nonprofit boards must consider the full scope of their operations when making short- and long-term plans. Here’s a partial list of areas to consider to get moving in the right direction:
- Scope of programs and services
- Target populations
- Locations and facilities
- Strength of the volunteer force
- Advocacy and public policy
- Branding and marketing
- Communications: internal, external, social media, website
- Resource development
- Board composition
- Financial strength
Many nonprofit boards make the mistake of breathing a big sigh of relief after completing the strategic planning process and then filing the plan away without looking at it until the next strategic planning meeting. It’s important for boards to view the strategic plan as a continuous work in progress and to be flexible in changing it to meet the changing needs of the organization due to the fluctuating economy and other factors.
It’s worthwhile to put a little time on each meeting agenda to reviewing the strategic plan and ensuring that the board is on track in meeting its goals.
Tips for Successful Strategic Planning
Allow plenty of time for your strategic planning meeting. It may take an entire day, or you could divide the meeting time into two shorter days. Ask everyone to dress casually and to arrive prepared with lots of questions and ideas. Good sessions will be vigorous, so it helps to have water and light refreshments on hand, or a prepared lunch for an all-day session. Give the group breaks as necessary to help keep them refreshed.
Prepare an agenda for the meeting and share it with participants beforehand. Arrive at the meeting well-prepared with all the necessary tools and materials to make it a productive, successful one. A board management software system is an excellent tool for running all types of board meetings efficiently.
If the budget allows, it’s helpful to hire an outside facilitator. Some boards prefer to do their strategic planning at an annual board retreat, where they can focus on planning without distractions.
The central focus of a nonprofit is its mission. Nonprofit boards are responsible for setting up plans to work toward meeting the goals and objectives that reflect their mission. The nonprofit board’s role in strategic planning is a necessary component of its work, and it’s vital that the board uses every advantage they have to form the best strategic plan possible.

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12 Strategic Questions Your Board of Directors Will Ask
VIRTUAL DATA ROOM | April 24, 2020 | by Andy Silverman

Establishing clear, frequent communication between your executive team and your board of directors is more important than ever.
Although they vary by industry, most boards of directors have a standard agenda of questions they ask executive teams, including topics like strategy, finances, staff and culture, and risk management.
To help company leaders prepare for future board conversations, this article will cover 12 strategic questions you will likely face at one point or another from your board of directors.
1. Strategy
Developing and maintaining an organization’s mission, values, and growth strategy is a key part of any executive’s role, and every board of directors wants to know exactly how their team is working to achieve this. Make sure your executive team is prepared to answer questions like:
What is the long-term vision for the organization?
What is the organization’s plan for growth?
What are the largest roadblocks the company is facing?
2. Finances
Reviewing the status of your company’s current financial state, as well as financial projections for the future, will always be a priority for your board. Plan for the following kinds of questions to be asked in your next board meeting:
Does the financial plan match the strategic plan?
What are the cash flow objectives and how do they compare to previous forecasts?
What are the assets on the current balance sheet?
3. Staff and Culture
Your company’s culture and employee satisfaction are also things your board will want to be updated on regularly. Whether your business is currently thriving or working to overcome obstacles, be ready to provide insight and answer personnel questions like:
How is the executive team currently functioning?
How are you currently engaging and empowering employees?
What is your plan for attracting and retaining talent?
4. Risk Management
Ensuring that organizational risks are being properly accounted for and thoughtfully managed will undoubtedly be part of most board meetings. Your board will want updates on the steps your team is taking to mitigate both internal and external risks, and will look for answers to questions like:
What are the top risks for the company?
How likely are they to occur?
How are the risks currently being managed?
Final Thoughts
Anticipating and answering the questions above will put you in a strong position for your next board meeting.
To help facilitate board communication, virtual data rooms (VDRs) are an excellent tool to securely share confidential documentation with your company’s board. VDRs are secure digital repositories with powerful functionality that includes:
Permission-based roles to help you share files and resources with the right people
Dashboards and reporting features for easily viewing the latest updates and insights
Q&A features for real-time communication between key decision-makers
VDRs allow businesses to compile all of your important business documents and present them in a clear, organized fashion. When working with a board of directors looking for key information and timely updates from your executive team, virtual data rooms are a great tool to help facilitate open communication.

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How to ask the right questions about nonprofit strategy.
Do you feel you know the right questions to ask about your nonprofit’s strategy? Do you know what that strategy is? Molly Penn of Penn Flood Consulting spends her day advising nonprofits on strategy and governance. This week, in her guest post for BoardAssist, she has provided six great strategy questions every board member should consider. We are grateful for your input Molly!
Do you feel you know the right questions to ask about your nonprofit’s strategy? Do you know what that strategy is?
Because nonprofits have a dual bottom-line they exist not only to be self-sustaining (or even profitable!), but also to have a mission impact, whether it’s human service or education or building a vibrant society through the arts. So how can you ask the right questions, both to help you understand your nonprofit’s strategy, and to help others in the organization stay focused on the most important things?
Here are some questions you might ask.
- Where are we going and why? – Is your organization able to clearly and succinctly articulate its future direction and does it have a well-developed rationale for this development? Nonprofits should grow not simply to make more profit, but to get better at having a mission impact.
- What is the need we are addressing and how is it changing? – The “need” for our organizations often feels vague, or is not discussed enough. It is important to understand the need – and ensure that everything you do is working to address that need in some way. It is also important to keep in touch with how that need might be changing or evolving as our society changes and evolves.
- Who else is out there addressing this need and what do we offer that is different or better? – As with any business, it is important to understand the colleague or competitor organizations that are addressing the same need. Do you overlap with them? Do you serve different constituencies? Do you do it differently or better in some way?
- Do we know what it will take to get where we are going? – Does your organization have a clear picture of the resources (human, technological and financial) it will take to get where you are going? In the nonprofit environment, where much depends on philanthropic support, it is vital that the priorities of current and potential funders are generally aligned with your core purpose. Has your organization done financial projections to accompany its strategy to ensure it is realistic?
- Are we having the impact we want to have? – Does your organization make a regular practice of monitoring how it is achieving its impact? Too often, strategic plans are measured by asking “did we do what we said we would do?” rather than “did our actions produce the impact we intended?”
- Is our strategy still relevant? –We declare strategy at a moment in time, and then begin to implement it. But the world around us continues to change and evolve. We must make a practice of checking in on whether our strategy remains relevant – and if it is not, it should change. Strategic plans are not static – they should change and evolve as the needs change and evolve.
Try asking these questions at your next board meeting – you will not only better inform yourself about your organization’s strategy, you will help everyone in the room stay focused on the most important issues.
With over 25 years experience in the nonprofit sector Molly Penn is a recognized expert in strategic planning, organizational and board development, and executive coaching. As a facilitator, Molly is known for her ability to synthesize complex ideas and lead groups toward consensus. Molly works extensively with nonprofit boards and is adept at helping them more effectively govern organizations and strengthen group dynamics. Before becoming a consultant, Molly worked at Lincoln Center for the Performing Arts, the Actors Studio, and the New Jersey Shakespeare Festival. Molly has an M.B.A. in Management from Fordham University, an M.F.A. in Arts Management from Columbia University, and a B.A. in Dance from Bard College.
Tags: governance , strategy
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Strategic Planning: Is Your Board Ready?
Two- minute Read

You’re intrigued and begin to silently ask yourself the following questions:
- Has the organization done planning in the past and, if so, how did it turn out? Was it successful? Why or why not?
- Will the organization do this on its own or might it need an outside consultant? If the latter, do we have a budget for that?
- By when do we need the plan?
You look around the board table and realize there is an even more fundamental question: Do we have a board with the skills and experience required to lead a planning project and implement the plan or framework that results?

Readiness is essential to success and, often, organizations begin planning only to learn too late that the board is ill-equipped to guide the planning.
Consider what boards customarily do when deciding whether to initiate a capital campaign. They undertake a formal assessment to determine if they are ready for such an endeavor. Campaign consultants are hired, board members and major donors are interviewed, and staff capacity is assessed.
Boards should apply a similar, well-structured process prior to a strategic planning effort. They must assess their readiness by asking and then answering these questions:
- Are we knowledgeable about the organization’s programs, operating environment, and financial condition?
- Do we have the energy, enthusiasm, time, and willingness to oversee the process?
- Is there a commitment from key board members to lead the process?
- Do we have board members willing to make a larger time commitment and serve on a planning committee?
- Are we prepared to hear and learn things about the organization that might be negative?
- Are we open to making potentially difficult decisions?
- Do we have a process for addressing risks and conflict issues that often emerge during planning?
- Are we open to implementing organizational changes that a new plan or framework might call for?
While there is no magic bullet to determine an organization’s readiness, TCC Group’s experience dictates that positive and clear answers to these questions are essential before moving ahead. If there are a significant number of “No’s” or “Don’t Knows,” a board should reconsider the decision to plan.
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Six questions board members should ask about strategy
By jo ellis on jul 12, 2022.

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A board of directors is responsible for developing and implementing a company’s strategy. However, to fulfil this role effectively, board directors need to ask the right questions about strategy. So, what are the questions board members should ask about strategy? Here are six to consider.
1. What is the company’s vision and mission statement, and does the strategy support it?
A company’s vision and mission statement is the foundation of its strategy, and the board of directors should ensure that the strategy supports it.
The board should ask questions about what the company hopes to achieve, its core values, and how the strategy will help it achieve its goals. The board of directors should also ensure that the strategy is realistic and achievable and that it considers the company’s resources and capabilities.
By asking these questions, the board can help ensure that the company’s strategy is aligned with its vision and mission and has a good chance of success.
2. What are the strategy’s main goals, and are they achievable within the set timeframe?
Any company’s board of directors should be focused on the organisation’s strategy and whether it is achievable and time-based. The first question that should be asked is what are the strategy’s primary goals.
All too often, boards focus on short-term goals and objectives instead of thinking long-term about what the company wants to achieve. This can be especially difficult when there are shareholders to answer to who may want to see results sooner rather than later.
However, directors need to take a step back and consider the company’s overall goals and whether they are achievable within the timeframe that has been set out. Boards should also consider how to develop a strong company culture to support the strategy and how to measure success.
Once the goals have been identified, the board can assess whether the current strategy will likely lead to their achievement. If not, it may be necessary to reconsider the strategy or set out a new one altogether.
By taking these steps, boards of directors can guarantee that they are focused on the right things and that the company’s strategy is more likely to lead to success.
3. How will the strategy impact employees, customers, and other stakeholders?
One of the most critical questions a board of directors can ask is how the strategy will impact employees. Will it involve layoffs or job cuts? Or will it require new skills and training? What kind of impact will it have on morale and motivation?
The answers to these questions can help the board decide whether or not to support the strategy.
They should also consider how the strategy will impact customers. Will it improve customer satisfaction or cause disruptions? How will it affect the company’s reputation?
Finally, they should consider how the strategy will impact other stakeholders, such as suppliers, partners, and investors.
By asking these questions, boards of directors can better understand the potential risks and rewards associated with a given strategy.
4. Is there a risk assessment in place to identify potential roadblocks or challenges that could occur during the implementation of the strategy?
Before approving any new strategy, a board of directors must ask about the risks involved. What could go wrong during implementation? Are there any potential roadblocks preventing the strategy from being executed effectively?
By taking the time to identify these risks upfront, boards can help to ensure that their organisations are prepared to handle any challenges that might arise.
In addition to asking about risks, boards should also inquire about the resources needed to implement the new strategy. Do we have the necessary workforce? The financial resources? The equipment?
By ensuring that all of the necessary resources are in place, boards can help set their organisations up for success.
5. Who is responsible for each implementation step, and what resources will be needed to make it happen successfully?
When crafting a strategy, boards of directors must be clear about who will be responsible for executing each step of the plan and what resources will be needed to make it happen successfully.
This means clarifying roles and accountability at the outset and ensuring everyone understands their objectives. It also requires identifying potential bottlenecks or duplication areas and providing adequate resources for each stage of the process.
By asking these questions at the outset, boards can ensure that their strategy is executed effectively and efficiently.
6. What happens if the strategy fails – is there a backup plan in place?
One key question is what happens if the strategy fails. Is there a backup plan in place? What are the risks and potential impacts of failure? These are essential things to consider, as they can help identify potential problems before they occur. It is also necessary to ask how likely the strategy will succeed. What are the critical success factors? What could potentially go wrong?
By asking these questions, boards can ensure that they understand the risks and opportunities associated with the company’s strategy.
All board members should be familiar with corporate governance
- The board’s role is to provide oversight and guidance to the company, and corporate governance is a critical skill in any board of directors.
- Corporate governance includes a set of principles and practices that are designed to promote transparency, accountability, and responsibility in the way that a company is managed.
- Boards need to understand corporate governance well to make informed decisions about the company’s best interests.
- Build confidence in your corporate governance skills with the Corporate Governance Institute’s Diploma in Corporate Governance .
- This online program provides a comprehensive overview of the principles and practices of corporate governance. It is designed to help you build the skills and knowledge you need to be an effective board member.
Further reading
- What does culture eats strategy for breakfast mean?
- Why your board needs an ESG strategy
Boost your career by understanding the right board strategy to adopt and when with the Diploma in Corporate Governance.
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Strategic planning: the ultimate guide, strategic success is closer than you think—especially once you follow these meticulously-crafted steps..
Ted Jackson
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More than 90% of businesses fail to meet their strategic targets, but with the right approach, you can overcome those odds. We’ve helped hundreds of clients do exactly that by using the steps outlined in the guide below, which cover the preparation, creation, and execution of strategy. Based on our experience at ClearPoint, we can confidently say that following this three-phase approach will significantly increase your odds of getting high-quality results.
What is strategic planning?
On one hand, that definition makes strategy planning sound like a Business 101 concept—define your goals and a plan to achieve them. Unfortunately, the strategic planning process isn’t as straightforward as it seems, especially for large companies.
Some experts say there’s a simple explanation for the high failure rate: companies simply aren’t strategizing at all. They may talk a good game and be able to explain an innovative new mission, but they cannot articulate the processes and business models that will make it happen. As a result, nothing about their way of doing business—including their priorities, projects, or culture—changes. Months or years later, strategic leaders are left wondering why the company never achieved what was intended.
This absence of a strategic plan demonstrates why having one is so important.
Start outlining your strategy right away with our strategic planning templates!

Why do I need a strategic plan?
The strategic planning process is about looking forward, outside the immediate future for your organization, to reach a particular set of goals. But as noted in the definition above, it also involves laying out—step-by-step—how you’re going to get there. Without this foundation in place, you’ll either continue on a path to nowhere, or get caught up in a tornado of urgent activities that may not actually benefit your organization in the long term. Neither of these scenarios will give you the competitive edge you hoped for.
There are also plenty of organizations that do take steps to fulfill the requirements of strategic planning, yet still fail to see results. These strategies fail for many reasons, including:
- Lack of communication —This is a big one. Research shows that 95% of most companies’ employees don’t understand their organization’s strategy, and 85% of executive leadership teams spend less than one hour per month discussing strategy.
- Poor research around customer trends, organizational threats, and market opportunities —Companies tend to spend more time on internal issues (resolving conflicts and reconciling budgets) than they do analyzing important external information.
- Lack of management support —Organizations neglect to rally support for middle managers, who are key to making sure strategy is executed on a daily basis.
- Ineffective or inefficient performance evaluations —Organizations dedicate all their time to coming up with a plan, but either forget to follow through by tracking progress or have no organized, reliable way to track performance data.
- Lack of clear priorities —Organizations try to do too much at once and/or fail to identify the right activities that will help them achieve their strategy.
- Insufficient resources —Companies don’t acquire new resources, or shift existing resources, to support identified priorities.
- Disjointed departmental goals and activities —There’s no alignment of departmental goals with organizational strategy. Without everyone working together, goals become more difficult to reach.
Whatever is preventing you from meeting your strategic goals—whether it’s the absence of a strategic plan altogether or an imperfect plan execution—it’s worth your time to address the issue.
Analysis has shown that strategic planning has a positive and significant impact on organizational performance. Most importantly, it enhances an organization’s ability to achieve its goals, but there’s more to it than that. Because strategic planning forces companies to adopt a long-term view, it helps them better prepare for the future, setting them up to initiate influence instead of just responding to situations.
It also strengthens communication between employers and employees. The participation and dialogue that takes place among managers and employees throughout the strategic planning process improves transparency and engagement on everyone’s part.
Keep in mind that everything about strategic planning takes time. Don’t expect your plan to materialize after a few meetings. The initial planning activities usually unfold over the space of several months, but strategy execution itself is an ongoing process. Steps 1–5 below will walk you through the activities involved in preparing for and creating a strategic plan; steps 6–8 relate to plan execution.

How do you create a strategic plan?
Step 1: gather your team..
Let’s get one thing straight right now: If your organization has turned to you (or your department, a colleague, etc.) and requested that you “make a strategic plan and then report back to the leadership team when you’re done”—stop right where you are. That’s not an effective plan. Why? You need to have buy-in across your organization, and so you need leadership involvement from the beginning.
Now let’s talk about the major player needed for this process: The strategic planner. The strategic planner’s job is to align thoughts from the leadership team with a process the organization can use to execute on their strategy. If this is your role (or even if you’re just highly involved in the process), this guide will be immensely helpful as you navigate the coordination of the strategy.
The strategic planner will also need the help of a cross-functional team that involves members of the board or leadership, along with representatives from finance, human resources, operations, sales, and any other critical functions.
Step 2: Gather and organize the inputs to your strategic plan.
You need to know your company intimately and the environment it is currently operating in before you can make smart decisions about your future. Now’s the time to do some digging in the following areas:
- Internal input —Do you know if one branch of your business is growing faster than another? If so, does this mean you’ll focus more energy on the faster growing area, or shift to help the underperforming areas? Assess these and other key questions about the business.
- External input —You may find that parts of your business have shifted, or outside factors are playing a role in where your business is headed. Could political unrest or a looming trade dispute impact your strategy?
Many organizations organize their data-gathering activities according to a particular framework, like a SWOT analysis or Porter’s Five Forces.
- A SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. This exercise forces you to examine your organization’s strong and weak points, opportunities that have arisen, and threats to your business. Use the SWOT analysis framework to guide your interview questions.

- Porter’s Five Forces is a time-honored strategy execution framework built around the competition in your industry. Who are your rivals and what are they doing? You then need to look at the threat of substitutes. Is there another product consumers could purchase instead of your industry’s product, for example, substituting natural gas or solar for coal when it comes to electricity generation?
Pull people from all departments to participate in the analysis, then discuss your findings with the leadership team and managers. You can also talk with board members, customers, and industry experts to see what they think your organization is doing well and what needs improvement. These suggestions could deal with anything from operations to company culture.
Step 3: Confirm your mission and vision statements.
You now have all the background information necessary to create your strategic plan! But this plan doesn’t live in a vacuum—so it’s best to revisit (or create!) your mission and vision statements before getting into the nuts and bolts of the planning process. Remember:
Your mission statement should describe what your company does and how it is different from other organizations in your competitive space. Your vision statement should describe a future state of what your organization wants to achieve over time.
Where the mission is timeless, your vision is time-bound and more tangible.
Read more : How To Write A Vision Statement: 6 Best Practices
Some organizations use an OAS statement to help build their mission and vision statements; OAS stands for Objective, Advantage, and Scope. Talking through these concepts as they apply to your organization will help formulate a vision that is tangible and interactive. You can read more about creating your OAS statement here.
A second exercise that might be helpful is called Strategic Shifts. It involves thinking through today’s strategic priorities vs. tomorrow’s . For example, your leadership team may say, “We want to shift from central control to autonomy when it comes to our decision-making capability.” If the whole team can get on the same page with these shifts, it can help tremendously later on down the strategy-planning line.
If you’ve already created mission and vision statements, confirm that both are aligned with your current strategy before proceeding to the next step.
Step 4: Choose a strategic planning framework that will help you follow through.
Now you’re ready to choose the framework that will hold your high-level priorities. You’ll define your specific priorities and objectives shortly, but more importantly, you need a way to manage these elements. Strategy management frameworks allow you to bring all your priorities together in one cohesive format.
Choosing a framework might not seem like a big deal, but it is actually critical to your success—in fact, many management teams fail at this point simply because of their disorganization! All models can be customized to suit the way your business works, but this is a key decision that will shape all your efforts going forward.
A bit about the three most popular frameworks:
The Balanced Scorecard (BSC)
The BSC has been one of the world’s top strategy management frameworks since its introduction in the early 1990s. The BSC divides up your objectives by perspectives—financial, customer, process, and people—and themes, like innovation, customer management, operational excellence, etc. (The idea of perspectives is fully developed in Norton and Kaplan’s book The Balanced Scorecard: Translating Strategy into Action. ) For example:
- Financial goals —“What financial goals do we have that will impact our organization?”
- Customer goals —“What things are important to our customers, which will in turn impact our financial standing?”
- Process goals —“What do we need to do well internally, to meet our customer goals, that will impact our financial standing?”
- People (or learning and growth) goals —“What skills, culture, and capabilities do we need to have in our organization to execute on the process that would make our customers happy and ultimately impact our financial standing?”
For an in-depth look at how your organization could use the BSC, check out this Full & Exhaustive Balanced Scorecard Example.
This free Balanced Scorecard template will help you become the strategy superhero your company needs.
Theory of change (toc).
TOC is a logic model that describes a step-by-step approach to achieving your vision. It is popular amongst mission-driven organizations who are describing a change they’re making in the world instead of putting change in their pockets.
The idea behind TOC is that if you have the right people doing the right activities, they’ll affect change on your customers, which will impact your financials, and bring you closer to your vision. According to the Global Family Research Project, the steps to create a TOC are:
- Identify a long-term goal.
- Conduct “backwards mapping” to identify the preconditions necessary to achieve that goal.
- Identify the interventions that your initiative will perform to create these preconditions.
- Develop indicators for each precondition that will be used to assess the performance of the interventions.
- Write a narrative that can be used to summarize the various moving parts in your theory.
Objectives & Key Results (OKR)
OKRs is a collaborative goal-setting system that aims to unify everyone’s efforts in pursuit of the organization’s broader mission. To do that it uses objectives (which are goals) and key results (which are quantitative measures that define whether goals have been reached).
The idea is that your defined objectives and measurements help employees, managers, and executives link to and align with overall strategic priorities. Not only does OKR strive to measure whether objectives are successful, but also how successful they are .

Step 5: Build out your five-year plan with objectives, measures, and projects.
The strategic planning frameworks above are all meant, in different ways, to help you organize your objectives, measures, and projects. So it’s critical that these elements are well thought-out and defined.
Here’s how objectives, measures, and projects interact:
You have a high-level goal in mind—your objective. Your measures answer the question, “How will I know that we’re meeting our goal?” From there, initiatives, or projects, are put in place to answer the question, “What actions are we taking to accomplish our goals?”
Objectives are high-level organizational goals. The typical BSC has 10-15 strategic objectives. Examples include:
- Increase Market Share Through Current Customers (Financial)
- Be Service Oriented (Customer)
- Achieve Order Fulfillment Excellence Through On-Line Process Improvement (Internal)
- Align Incentives And Rewards With Employee Roles For Increased Employee Satisfaction (Learning & Growth)
Measures help you understand if you’re accomplishing your objectives strategically. They force you to question things like, “How do I know that I’m becoming an internationally recognized brand?” Note that while your measures might change, your objectives will remain the same. You may select 1–2 measures per objective, so you are aiming to come up with 15-25 measures at the enterprise level. Examples include:
- Cost Of Goods Sold
- Customer Satisfaction & Retention
- Percentage Of Product Defects
- Percentage Of Response To Open Positions

Initiatives are key action programs developed to achieve your objectives. You’ll see initiatives referred to as “projects,” “actions,” or “activities outside of the Balanced Scorecard.” Most organizations will have 0-2 initiatives underway for every objective (with a total of 5-15 strategic initiatives). Examples include:
- Develop Quality Management Program
- Install ERP System
- Revamp Supply Chain Process
- Develop Competencies Mode
Whether or not you’re using a Balanced Scorecard as your strategy framework, you’ll benefit from using a graphic model to represent your strategic plan. While many people use a strategy map (shown in the example below), you could also use icons or a color-coding system to visually understand how the elements of your strategy work together.
If you’re just becoming familiar with how strategy mapping works, this article will teach you exactly how to read one—and what you need to do to create one.

How do you execute a strategic plan?
You’ve made it this far—now you have to be sure you launch correctly! To do so, you need someone from the Office of Strategy Management to push that process, ensure resources are aligned to your strategy, put a solid strategy communication program in place, and get technology to keep you organized.
Step 6: Launch your strategy.
The two important activities of the launch phase are 1) communicating your strategy, and 2) aligning resources with your strategy.
It’s imperative to communicate your strategy both internally and externally. Research shows that, on average, 95% of an organization’s employees don’t understand its strategy—there’s no surer way to guarantee failure than to neglect communicating your goals to your employees. So it’s imperative to shout the news from the rooftops!
To make this easier, create a strategic plan document that houses all elements of your strategy. Distribute it to the leadership team, and direct all your department heads to explain to their teams how they fit into the strategy and why their work matters. (If you use strategy software, the strategic plan document will likely be contained there.) For actionable tips on how to spread the word, check out this article that highlights how you can effectively communicate your strategic plan across your organization.
You’ll also want to create a plan on how to share your strategy with relevant external parties—board members, partners, or customers (particularly if your organization is municipal or nonprofit). Think through how it will be shared, and which parts of it are relevant to outside parties.
Next, align your resources to your strategy. In the short term—which would be your next budgeting cycle or something similar—work to structure the budget around the key components of your strategy. You don’t need to completely rewire your budget, but you do need to create direct linkages between how your resources are allocated and how those efforts support your strategy. Over time, the areas that contribute less directly to strategic goals will become clear, and you can work on gradually aligning everything you fund.
But even if your budget only extends through the fiscal year, consider how you’ll align your strategy to projects in the future. For future resource allocation, link your operations (what some refer to as the “work planning process”) to your strategy. Your expectation should be that the process of aligning your resources to your strategy can happen within year two of your strategic planning execution.
Step 7: Set up strategy review meetings.
Strategy review meetings are a necessity for staying on track over the long haul. However, try to avoid adding yet another meeting onto everyone’s plates; instead, there may be a current meeting you can replace or redesign to make time for strategy discussion.
For now, decide how often you’ll meet and who should be involved. As for timing, there are three types of strategy review meetings:
- Monthly , where you review progress on projects and initiatives
- Quarterly , where you review progress on strategy and discuss key action items
- Annually , where you review year-to-date performance and adjust the strategy as needed
For each of these, you’ll want to send out calendar invites in advance and make sure people know these meetings are a top priority.
Monthly meetings typically include department heads and subject matter experts. Quarterly review meetings may include department heads and upper management. Annual refresh meetings may include upper levels of management and occasionally board members.
Step 8: Evaluate your strategy.
At this point, your strategy has been launched: Now you need to know whether or not you’re making progress!
To make strategy execution work, reporting is unavoidable. At a minimum, you should be reporting on your entire strategy on a quarterly basis, or breaking down your strategy into pieces and reporting on one of those pieces each month. The report you use should highlight progress on your measures and projects, and how those link to your objectives. The point is to show how all these elements fit together and relate to the strategic plan as a whole.
While you might be able to track your first strategy meeting in Excel or give your first presentation via PowerPoint, you’ll quickly realize you need some kind of software to track the continuous gathering of data, update your projects, and keep your leadership team on the same page.
Report on strategy progress via the quarterly or monthly review meetings you scheduled early in the process. It’s important to note that throwing together an impromptu meeting to go over results isn’t going to get you anywhere. Instead, your strategy review meetings should be meticulously organized and accompanied by an agenda. (See this article for a sample agenda.)

Download our All-inclusive Strategy Reporting Guide for details on how to establish a simple yet effective strategic reporting process.
Your meetings should revolve around three key issues:
- What is your organization trying to accomplish? This may include reiterating your mission and vision to add context around the conversation.
- Are you making progress toward these goals? You might review key metrics and the status of initiatives and milestones.
- What actions need to be taken to continue making progress? If metrics are off-track, for example, what can be done to get back on course?
Encourage candid dialogue and make sure the discussion stays focused.

What are the main benefits of strategic planning?
Done right, strategy planning can benefit your business tremendously, but a certain degree of stick-to-itiveness is required to get the job done. (As we noted at the beginning of this guide, organizations that actually meet their strategic objectives are in the minority. Don’t worry, though, yours can be one of the success stories.) But those that develop a disciplined approach to both planning and execution have been shown to improve performance significantly.
Why is strategic planning so effective? Because it fosters healthy organizational practices that drive better outcomes. Engaging in strategic planning will benefit you in multiple ways:
1. You have quality data available to support better decisions.
Setting goals and choosing the relevant metrics to track progress toward achieving them means you always have meaningful data to reference. That naturally leads to faster, more efficient decision-making, especially when that data is readily accessible to employees at every level. Timely, valid, and actionable information is especially valuable in situations where organizations need to react quickly, so they can make the best decisions possible for all their stakeholders.
2. You allocate resources more effectively.
In Chapter 3, we discussed structuring the budget around the key components of your strategy. Doing so helps ensure resources are allocated correctly, and in a way that aligns with your goals. Tying the budget directly to goals also makes it easy to adjust when necessary, if circumstances change and new goals are prioritized over old. For example, a local government may have had a goal to develop a green infrastructure plan at the beginning of 2020, but then had to pivot with the onset of COVID-19. To support a new goal of developing a COVID-19 response plan, they could simply review the resources used by current projects, evaluate those projects’ priorities and budget needs in comparison to the new goal, and reallocate funds as necessary.
3. You maintain focus.
Having a strategic plan brings your main focus points to the forefront, so you don’t have to dig into the details of everything your organization is doing. That means there’s no time wasted analyzing irrelevant and extensive data points in strategic meetings; instead, everyone stays focused on what is most important or where improvements need to be made.
4. You improve communication and build employee engagement.
Strategic planning is intended to create a single, focused vision of where an organization is headed. When that shared vision is communicated clearly and consistently, it inspires employees to take ownership over their role in the plan, and they are typically more motivated to do their best work. High engagement will directly impact your organization’s financial health and profitability.

What are some things to avoid during strategy planning & execution?
Strategy fatigue.
Communicating your strategy (as noted in Step 8) is a crucial part of the launch phase, but you can’t stop talking about it after that! Strategies play out over the space of three to five years; unless you actively work to maintain focus on it, your employees won’t remember your plans or feel the same sense of motivation they did in the early days.
Look for creative and meaningful ways to keep your strategy top-of-mind—for instance, appointing “Goal Champions” who are responsible for updating measures and initiatives, or hosting periodic “brown bag” events to talk strategy and answer questions. You also need to be transparent with the results each reporting period to keep the momentum going.
For specific ways to continuously engage people, check out our ebook, How To Make Strategy Everyone’s Job.
Analysis Paralysis
Data and analytics are an integral part of strategic planning. And while it may be tempting to use all your available metrics, charts, and graphs for every business decision, doing so unnecessarily can be a detriment to the decision-making process. It’s easy to find yourself drilling deeper into data when perhaps only a high-level view of the information is needed.
Avoid squandering time and energy on excessive analysis by making sure the right people are focusing on the right data and actions: Leadership should focus on organization-wide goals and progress. Teams should focus on the individual projects and daily tasks that are helping to accomplish those goals (and the data that goes with them).
Good planning is only half the battle.
The execution stage is where many organizations stumble. They aren’t prepared for the work involved with follow-through, both in terms of the time commitment and the tools necessary to support performance improvement. So instead of actively managing their strategy execution, they blindly stumble through, only checking on progress occasionally.
It’s imperative to have a system in place that will measure and monitor your progress toward goals during the execution phase. Performance management tools like ClearPoint allow organizations to track a variety of metrics related to strategic projects, which helps to maintain focus.

You’ve made it through these steps….
...but be sure to place a great deal of emphasis on rightsizing this process for your own organization.
Did you recently do a SWOT analysis and create new vision and mission statements? Don’t do it again. Do you already manage with a robust set of KPIs? Use them. Do you currently create reports for your board and management team? Modify them or use a strategy evaluation framework to make sure they’re focused and move on.
Rather than doing everything, it’s more important to realize there is overlap between these steps. Understand how they all fit into your own strategic planning process, and then move forward with the sections you’re missing. And if you have any questions along the way, get in touch with us. We live and breathe strategic planning and are here to help!
Strategic Planning FAQs
What are the key elements of a strategic plan, what are objectives , what are measures , what are initiatives , what is a strategy map, what is a strategic plan, why is a strategy important.

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15 Great Questions to Ask at a Board Meeting in a Tech Organization

A board meeting represents a formal gathering where all board members and high-level executives come together to discuss how the business is going. This entails assessing what is the company’s strategy and how it’s applied, but also reviewing performance and financial aspects. Board meetings usually happen once a month or quarterly, and going in-depth with complex data can ensure that the company stays on track with its goals, costs and overall vision.
Board meetings can sometimes seem only a formality to present the status of the ongoing projects. But in fact they can be very complex, with board members asking a lot of questions and wanting to know all the facts and details about the technological aspects and the engineering process. As a board member or executive of a tech organization, attending board meetings is an important part of your role. These meetings provide an opportunity to stay informed about the company’s performance, strategy, and direction. They also allow you to provide input and guidance to help shape the company’s future.
Communication between board members and high-level executives is crucial in order to see where your business stands and what opportunities for growth emerge over time. Discussing strategies and financial aspects is a big part of board meetings and in a tech organization, these relate very much to technology. Staying on top of changes within the industry and anticipating possible pitfalls such as new disruptive technologies is crucial – and a board meeting is the perfect opportunity to bring focus to these matters. But all these projections and assessments need to be backed up by exact data.
Waydev can give you complex data regarding what your teams are doing, the status and progress of the workload, all without manual input from engineers or managers. You can also extract comprehensive reports over the project’s financial status, resource planning, and many custom reports. All this information is crucial for a successful board meeting, where questions about the status quo arise and need to be addressed. Remember that a solid business plan is based on facts and collecting exact data constantly through all the project’s stages, not just about assumptions or projections.

What Is the Main Goal of a Board Meeting?
While board meetings may seem like an opportunity to only present results over a period of time, the questions and points at issue that arise here can be the key to driving the business forward. Asking the right question can lead to surprising results – you can find opportunities for improvement or even breakthroughs for the company’s long term success and growth.
A fruitful board meeting needs to have certain elements that challenge a tech business’ limitations and linearity and that can push things to the next level. Don’t settle for the superficial data, but really go in-depth to understand where your business’ strong points are and where adjustments are needed. Staying on top of things can also reveal weak points and anticipate potential crises – always make sure you have solutions and protocols in place to quickly address crisis moments.
The main goal of a board meeting in tech companies is to provide a forum for board members to stay informed about the company’s performance, strategy, and direction. These meetings allow board members to discuss important issues and provide input and guidance to help shape the company’s future.To achieve this, board members should be inquisitive and eager to learn where things stand within the company. This means finding the ins and outs of the short and long-term strategy, financial planning, employees’ satisfaction rate and much more. As a VP of engineering or a CTO in charge of the software development department, you need to have a global vision over where your company is at, so be prepared to ask questions or to answer them in order to promote completing the full image (and bring concrete data that supports that).
Promoting the importance of technological innovation for the company’s overall success is an idea that CTOs or CIOs should be putting on the board meeting agenda. Take the opportunity to present to the board how a savvy technological vision can enhance workflow and overall efficiency, and reduce costs of everyday operations. The standard board meetings sometimes only focus on preserving the status quo, but challenging boundaries in order to find new opportunities for growth can also be part of the discussion – sometimes this means proposing new business models or new revenue sources.
How to Conduct a Successful Board Meeting
Depending on the nature of the company (a long-standing company or a start-up), a board meeting may be very formal or with a more practical approach. The procedure generally entails bringing together the board members, high-level executives and guests in a previously announced date – this is usually once a month, but it can also be quarterly.
The meeting entails discussing the general status of the company or projects in motions and financial aspects. The objectives and points to be addressed may be previously established, but new subjects can arise during the meeting. Many times, decisions must be made regarding costs, investments, or where to change things up, and this is done by having the board members vote on these specific issues.
But voting can take place only when quorum is achieved, otherwise, the decisions made during the voting process are invalid. Quorum means that a majority of the voting members or shareholders must be present. This percentage is usually set by each organization, but you also have to take into account state laws that require a minimum number so that quorum is attained.

The Main Topics and Questions to Ask at a Tech Board Meeting
Having a solid agenda and view of all the points and matters that need to be discussed during a tech organization’s board meeting is essential for getting things done. In order to achieve this, keeping your company goals in mind is key – focusing on them will conduct your strategies to align with those goals and objectives. Remember that having an engaging atmosphere with in-depth questions can lead to breakthroughs and new ways of thinking about the tech organization’s success.
There are a few main areas where you need to look and questions that derive from each of them. Let’s review some of the best questions that arise during a board meeting – touching these points ensures that no stone is left unturned.
Strategic Planning Questions
The first step in developing a business strategy is to have a clear understanding of the company’s general vision and long-term goals. The leaders within a tech organization need to keep that vision and objectives in mind and be able to coordinate that with the technical vision. A board meeting is the perfect opportunity to promote that technological innovation within the company that has the potential of driving the business forward. Here are the key questions that need to be addressed in order to ensure that the tech strategy is clear and synchronized with the business objectives.

- What is the company’s technical vision regarding software development?
Whether we are talking about software for internal-use only or developing external-use software products that the company will sell, it all starts with the technical vision – the CTO finds new technology paths then develops a plan with the VP of engineering to implement them.
It’s very important to have a clear understanding and general view of this technical vision in a board meeting. This dictates a lot of decisions (like where to invest) and what are the exact methods to implement that vision within the development teams.
- What are your innovation plans for next quarter/year?
A board meeting is a great opportunity for extensive discussion over the technological strategy over the next time period. What can we do to constantly innovate and stay on top of our game? This is the time to propose innovative solutions that may be what your company needs to stay competitive or improve internal efficiency . Making the board members understand the implications and benefits compared to the risk is a challenge you can navigate if these solutions are researched properly.
- Are we ready to adopt new technologies?
Assess the organization’s current technology infrastructure: It’s important to understand the capabilities and limitations of the organization’s current technology infrastructure. This could be achieved by conducting a technology audit or assessment to gather engineering intelligence and identify any weaknesses or gaps.
The decision to adopt new technologies should be based on a careful analysis of all relevant factors and should be made by the organization’s leadership, with input from multiple stakeholders. Good IT governance practices can help ensure that this process is conducted in a transparent, accountable, and effective manner.
Financial Performance Questions
The company’s financial status is a crucial aspect of any organization – oftentimes how you plan your finances can make or break a business. This also relates to financial strategy that needs to align with the general business goals and strategy of the company and with upcoming investments. Many matters that may arise in this discussion will need to be voted on – approving budgets for future projects, for example.
- What are our current and future financial needs?
Keeping on top of your project costs is important – this way you can always see if your initial budget stays on track or resources are being wasted. Waydev can help you see how resources are allocated and if that is efficient or there’s room for improvement. With resource planning reports you can have a clear vision on whether the engineers’ teams stay on schedule with deliverables. These metrics can also show if your budget is spread efficiently to various product development stages or adjustments are needed. It will also help you understand your organization’s current and future financial needs, including any funding needs or investment opportunities.
- How are we performing compared to our financial goals?
It’s essential to track the organization’s financial performance over time and compare it to the goals that have been set. This might involve reviewing key financial metrics, such as revenue, profit, and cash flow .
- What are the main drivers of our financial performance?
It’s important to understand the factors that are driving the organization’s financial performance, both positive and negative. This might include analyzing trends in revenue, expenses, and other financial metrics.
Operational Questions: Staff and Culture
Company culture is about creating a healthy work environment where communication is encouraged in order to better understand what are the engineers and developers’ challenges and potential struggles. This also promotes forming a strong sense of community and belonging to an organization that values its employees.
- How are we supporting the professional development of our teams?
Support the growth and development of the engineering staff and drive overall organizational performance by using DORA metrics to assess the current state of your organization’s engineering practices.
By analyzing your organization’s performance on the DORA metrics, it may be possible to identify areas where the engineering staff could improve. This might involve identifying bottlenecks in the delivery process, improving collaboration between teams, or adopting more efficient tools and technologies.
8. What are the challenges when hiring new members of staff and what is the retention rate?
Retention rate refers to how many employees change jobs within a short period of time (a few weeks, months, usually less than a year). This shows that job satisfaction is not high enough to keep engineers motivated and loyal to the company. But this also implies constantly investing time and efforts in onboarding which can be challenging because new employees are not fully productive right away.
Hiring the right talent for each job is no easy task either – the tech business implies constant innovation and engineering skills need to keep up with that at a fast pace. These matters need to be discussed in a board meeting in order to find better ways to improve retention rates and employee satisfaction.
9. What is the satisfaction rate with the engineers and development teams?
A positive and inclusive culture can have a major impact on the success of an organization. The board might consider asking about the organization’s efforts to foster a positive and inclusive culture, as well as any challenges or opportunities in this area.

Performance Related Questions
There are many performance-related questions that a board of directors might consider asking at a board meeting, depending on the specific needs and goals of the organization. . Knowing how your teams are doing is crucial in a board meeting because this has an impact on the ongoing projects and general success of the business.
10. How do you measure the performance of our technology systems and infrastructure?
As a VP of engineering you need to know where your teams stand in terms of deliverables, velocity, workflow, and when they are most productive. But this data doesn’t come along easy – you need to have proper tools with metrics that give you the exact story. When this question arises at a board meeting, having feedback from your engineering managers is crucial.
Waydev gives comprehensive metrics that evaluate software development activity without any manual input from engineers by feeding complex data visualized in multiple dashboards. The executive reports feature helps you see the status of the ongoing projects and identify potential roadblocks and challenges.
11. How do we prioritize and allocate resources for performance improvements and optimization?
There are several factors to consider when prioritizing and allocating resources for performance improvements and optimization – like: business impact, ROI or dependencies. To allocate resources for performance improvements, it may be necessary to prioritize and schedule the work in a way that ensures the most critical issues are addressed first.
Throughput is an efficient way to evaluate your engineering teams’ focus. Having complete visibility over d progress and general output will provide a complete image of what areas to tackle first..
12. How do we balance the need for performance improvements with the cost and effort required to implement them?
In other words: How do we promote efficiency in order to improve performance? You can promote efficiency through better tools that enhance workflow, encouraging collaboration within and between teams, and providing conditions for more uninterrupted work time. These solutions can scale the business and result in better quality outcomes and reduced costs for day-to-day activities.
Waydev offers you engineering intelligence metrics that foster your team’s continuous improvement, helping you ensure that performance improvements are implemented in a cost-effective and sustainable way. performance arise.
Risk Management Issues
Discussing potential risks for the tech organization has great value at a board meeting because this is how you can anticipate crises and create mitigation strategies. These risks include new disruptive technologies, brand reputation damage, or promoting an unhealthy work environment. Extensive talk about the potential risks to the company is paramount for any business that wants to be prepared for any emerging crises.

13. How do you manage risks?
It’s very important to always assess and anticipate risk in any business area. When it comes to the tech department, this can mean evaluating the potential risks of Pull Requests, as they have the potential to cause problems, such as delayed integration.
Having visibility over the risk of PRs is a great advantage and now you can do so by using the PR Workflow Analytics . These metrics will give an overview of the Pull Requests process and where roadblocks or issues may be creating problems.

14. How do we prepare for industry changes?
The tech industry is one of the fastest growing industries and its innovations wait for no one. Board members know that any tech organization that wants to stay competitive on the market needs to constantly be on top of their game, and this means adapting and taking chances. New technologies that emerge can sometimes be disruptive and put your business off track from the initial strategies – meaning they cause sudden shifts within the industry that changes radically the way we do things.
Some examples of disruptive technologies are 5G Technology, 3D Printing or Advanced Virtual Reality. Executives in a tech organization must always ask themselves what are the emerging technologies in the industry and how will this affect our business? How can we adapt and keep up?
15. How are we complying with laws and regulations?
Any industry falls under certain laws and regulations depending on the area. Board members and executives in a tech company have to constantly ask themselves if their business decisions and strategies are in compliance with the regulations. Keep in mind that these may change over a period of time, so make sure you are aware and adapting to the current regulations.
An Interactive Board Meeting Can Bring Progress
The questions outlined in this article provide a comprehensive list of topics that could be addressed at a board meeting in a tech organization. From measuring the performance of technology systems and infrastructure, to optimizing for scalability and security, these questions are designed to help ensure that the organization is making informed decisions about its technology strategy and priorities.
By asking these questions at each board meeting, tech organizations can stay up-to-date on the latest industry best practices and emerging technologies, and make informed decisions about how to allocate resources and prioritize projects. Overall, asking these questions at board meetings is an essential part of effectively managing a tech organization and staying ahead of the curve in a rapidly evolving industry.
Contact us today and learn how Waydev can help you find the solutions to some of the most essential questions board of directors are likely to ask.

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Another crucial step for boards to take is to evaluate whether the new strategic plan works with the current business model? How well will the current business model integrate with the plans for reaching new goals and objectives? Should the board consider reviewing alternative business models?
10 Proactive Questions Every Board Member Should Be Asking by Andrew White, Tazim Essani, and Eric Wilkinson April 28, 2021 Westend61/Getty Images Summary. Boards only see what they're...
Once identified, the board can help guide the design of those ESG priorities into an ESG strategy aligned and incorporated into the organization's overall strategic plan. The board's role also includes overseeing ESG goal setting and metrics, providing for transparent ESG governance structures, supporting the integration of ESG with ERM and ...
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As organizations continue their strategy refresh discussions, the following five questions should be top of mind for board members and management teams to make sure that their strategy adequately focuses on the future while recognizing the past and present stakeholder concerns. 1.
If the executive team doesn't consistently address these questions, boards — who in many ways own the long-term strategic direction of the company — should at least ask management to provide...
1] Strategy as planning. In this traditional approach, strategy establishes the company's vision, mission, values and purpose. It also helps to define long-term objectives, actions and resource allocation. Jack Welch championed this structured, step-by-step process at GE in the 1980s. 2] Strategy as redefining the competitive domain.
What are your strategic priorities? If you can only accomplish 1-3 goals, what would you do? What do you want to accomplish with the funds raised (or did you simply select an arbitrary number)? What are your goals 3, 5, or 10 years from now? Do your year-end goals align with future ambitions?
11 Common Strategic Planning Questions 1. What time frame should our strategic plan cover? Your strategic plan should look as far into the future as you're comfortable looking. But keep in mind, you need to be confident that your company's environment will be stable during the period of time you choose.
The 6 most powerful questions you can ask to enhance your Board's Strategic Awareness The strategic value of asking the right questions, especially during board meetings, is rarely tapped into. Start use the six most powerful questions below and watch the effectiveness of your board skyrocket.
A Strategic Planning Guide for Nonprofit Leaders 5 Phases of Strategic Planning Members-only Starting Small But Thinking Big About Collaboration? Three Key Questions to Ask Upfront The Skill Sets of Successful Collaborators Nonprofit Strategy and Planning by the Numbers Governing Green Nonprofit Organizational Lifecycle Assessment Tool Members-only
8. What is the single metric you will measure your success by (not how anyone else will measure your success-- how you will measure your own success). What are you doing about it? 9. If you fired ...
Presenters offering these strategic planning questions included Fast Company co-founder, Bill Taylor at the FastKC luncheon and several presenters at the marcus evans B2B Summit in Colorado Springs, including authors Mitch Joel, Joe Pulizzi, and business leaders Atul Vohra (Solera Holdings, Inc.), Michael P. Guillory (Texas Instruments), and Curt Porritt (Master Control Inc.)
Keeping the strategic plan at the center of every board meeting does several things: • It helps to facilitate the balance between board engagement and board management. • It serves as the ...
In a May 2020 survey, board members put "shaping a realistic post-crisis strategy" as the top governance challenge facing their board over the coming months, even above overseeing financial health. 5 A majority of surveyed CEOs (58 percent) agree that the crisis will bring about significant changes in their strategy. 6 The organizations that can …
What Should Your Board's Role be in Strategic Planning? What Should Your Board's Role be in Strategic Planning? By Lindsay Mullen February 21, 2022 There's a careful balance between under-involving and over-involving your nonprofit board in the strategic planning process.
The first step is to review the previous strategic plan and determine what the board has already accomplished, what hasn't been accomplished yet, and which things should no longer be considered goals. The second step is to perform a SWOT analysis; SWOT is an acronym for strengths, weaknesses, opportunities and threats.
Plan for the following kinds of questions to be asked in your next board meeting: Does the financial plan match the strategic plan? What are the cash flow objectives and how do they compare to previous forecasts? What are the assets on the current balance sheet? 3. Staff and Culture
This week, in her guest post for BoardAssist, she has provided six great strategy questions every board member should consider. We are grateful for your input Molly! ... With over 25 years experience in the nonprofit sector Molly Penn is a recognized expert in strategic planning, organizational and board development, and executive coaching. As ...
Before committing to a strategic planning project, boards need to ask themselves some important questions. Readiness is essential to success and, often, organizations begin planning only to learn too late that the board is ill-equipped to guide the planning. Consider what boards customarily do when deciding whether to initiate a capital campaign.
The board should ask questions about what the company hopes to achieve, its core values, and how the strategy will help it achieve its goals. The board of directors should also ensure that the strategy is realistic and achievable and that it considers the company's resources and capabilities.
Strategic planning is an organization's process of defining its direction and long-term goals, creating specific plans to achieve them, implementing those plans, and evaluating the results. On one hand, that definition makes strategy planning sound like a Business 101 concept—define your goals and a plan to achieve them.
Strategic Planning Questions. The first step in developing a business strategy is to have a clear understanding of the company's general vision and long-term goals. The leaders within a tech organization need to keep that vision and objectives in mind and be able to coordinate that with the technical vision.