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Using a SWOT Analysis in Your Career Planning

by Randall S. Hansen, Ph.D., and Katharine Hansen, Ph.D. A key tool in the strategic planning process can also be applied to career planning. This tool is a marketing analysis using the SWOT technique.A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment.Imagine your SWOT analysis to be structured like the table below:

Career SWOT Analysis for Job-Seekers

To construct your own SWOT analysis to set a course for your career planning, examine your current situation. What are your strengths and weaknesses? How can you capitalize on your strengths and overcome your weaknesses? What are the external opportunities and threats in your chosen career field?

To further refine your list of Strengths, Weaknesses, Opportunities, and Threats, you may also want to ask yourself some critical questions adapted in part from an article by Dave Jensen, managing director of Search Masters International.Explore your own self-perception of your strengths , but also put yourself inside a prospective employer's head as you consider your strong points. Avoid false modesty, but also be brutally honest and realistic with yourself. Start out by simply making a list of words that describe you; chances are many of these characteristics comprise your strengths.One of your greatest strengths can be loving the work you do.

Learning to "follow your bliss" should be a critical component of managing your career. Some people know from an early age what kind of work will make them happy. For others, nailing down the self-knowledge that leads to career fulfillment comes from a process of exploring interests, skills, personality, learning style, and values.

Take a look at some career assessment and exploration tools, such as those described in Career Assessment Tools and Tests. Take one or more of the tests and react to the results. Do the results match your general plans and expectations? In assessing your weaknesses , think about what prospective employers might consider to be the areas you could improve upon. Facing your frailties now can give you a huge head start in career planning.As humans, we find it relatively difficult to identify the areas where we are weak. But this assessment helps to identify areas where we may need to improve.

If you identify a skill that you know is in your chosen field, but you are weak in that skill area, you need to take steps to improve that skill. Past performance appraisals and even your grades and teacher comments from school provide valuable feedback.For a good collection of sites on the Internet that enable you to research the trends that will tell you more about external opportunities and threats in your chosen field, go to Career Exploration Resources. It's also helpful to visit online databases (often available through library Web sites), such as ABI/INFORM, Business News Bank, and Lexis/Nexis and conduct a search of "hiring trends in ______" or "employment trends in ______," filling in the blank with your career field.Don't forget print resources, such as newspapers, periodicals, and trade publications.

Check out job postings on the Internet to get a feel for the relative number of openings in your field. If you are a college student, check out your school's Career Services office for information on file on opportunities and threats in your field.From this analysis, you will have a road map that shows you how to capitalize on your strengths and minimize or eliminate your weaknesses. You should then use this map to take advantage of opportunities and avoid or lessen threats.After you've analyzed your strengths, weaknesses, threats, and opportunities, you should use that information to plan how to market yourself.

The marketing planning process entails a three-step process:

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SWOT Analysis For Career Planning

SWOT analysis is a tool that helps you identify your strengths, weaknesses, opportunities and threats. It’s a great way to think about where you are now and where you want to be.

Strengths are the positive forces that can help you achieve goals. Weaknesses hold you back from achieving goals. Opportunities can improve your situation. Threats are factors that could negatively affect your business or career prospects.

Your SWOT analysis should be based on facts rather than opinions or emotions if you want it to be helpful as a decision-making tool. Here’s how:

S (Strengths) – These are your positive attributes, what you are good at

Strength is a positive attribute that makes you more capable of achieving goals. It is an internal quality that cannot be taken away from you. When we think about our strengths, we can see that they are not things we can easily change or improve. Strength is inherent in us, and it often comes naturally to us.

For example, if you are good at public speaking or communicating with people, this is considered a strength. If you enjoy working with numbers and data, you may have strong analytical skills that could be applied to different jobs. If you have strong writing skills, this could be another of your strengths that could be utilised in many areas of life and not just in business or the workplace. Here is how you should analyse your strengths:

W (Weaknesses) – These are the aspects of your life that aren’t working, what you need to work on and get better at

Next, list your weaknesses and possible solutions or ways to overcome them. These things make it difficult for you to perform at peak levels or things that prevent you from doing your best work consistently. No one is perfect 🙂

Weaknesses can be a big part of your career SWOT analysis. A weakness is something you are not good at or need to improve on.

What are your weaknesses?

It’s essential, to be honest with yourself, but don’t beat yourself up. Everyone has their share of flaws and shortcomings, so try not to get too down on yourself.

What areas do you want to improve in your life?

Think about what areas of your life you would like to improve upon. Are there things you know you could do better but haven’t had the time or motivation to work on? Perhaps it’s a specific skill set or area of knowledge that you lack. Or maybe it’s just something bothering you, but you haven’t figured out how to fix it yet?

What are some things that bother you about your current job?

List them all down, and analyse why they bother you. Is it something to do with the task or role or something missing in your capabilities?

O (Opportunities) – These are the opportunities that are available to you, what you can do and where you can go

Opportunities are the areas that are open to you. These are the available opportunities to you, what you can do and where you can go. Here is how you should analyse your opportunities on the SWOT for your career planning.

You need to understand what opportunities are available in the market for your skillset and experience. You should also know about the various companies or organisations hiring people with your skill set. This will help you find out how to approach them for a job.

To analyse this section properly, you need to know what skillsets and experience are required in different jobs and industries. You can start by checking job descriptions online or talking with recruiters who work in those industries. This will help you identify which skillsets and experiences will most benefit you when looking for new jobs.

Your opportunities can be increased by:

You should list all the available opportunities, what you can do, and where you can go. For each option, think about the following:

T (Threats) – These are issues that could affect your goals and plans negatively

Threats are issues that could affect your goals and plans negatively.

Threats can be internal or external. Internal threats are within your control, while external threats are outside your control.

Internal Threats – These threats are within your control and can be fixed by you. For example, if you fear public speaking or have a phobia of snakes, these can be tackled by you with proper guidance and practice.

External Threats – These threats are outside your control, but they can still negatively affect you. For example, if an economic recession in your country affects the demand for your services, this would be an external threat that you cannot do anything about.

If there are any threats listed under this section, try solving them first before proceeding with SWOT analysis for career planning

Threats examples:

Career planning using SWOT – an example

While this example is simplified (you should ideally have a list of each SWOT parameter), it will explain how things can be approached.

I have a bachelor’s degree in computer science. I am very confident in my ability to write code and design software. I’m also good at project management to move up the career ladder.

Weaknesses:

I have not had much experience working with people. I have always been more comfortable working alone than in groups or teams. I am not comfortable working with people from other nationalities and shy away from discussing business topics that are not technology related.

Opportunities:

Many new tools and technologies are emerging every day that could be used to improve how we do things at work. Analytics, cloud computing, AI, and machine learning, each an area that I have skills in, could open new doors. These new tools and technologies could allow me to improve my skills and become more valuable to the company.

The biggest threat for me is that I may not be able to keep up with all of the changes happening around me at work. If I cannot keep up, it might affect my job performance and make it harder for me to get promoted or move into another position within the company. Technology is changing rapidly, and I cannot depend on my current skill-set to last me for even the next decade; and must constantly upgrade.

Conclusion – SWOT can be a helpful starting point for career analysis and planning

SWOT Analysis is a great tool to help you understand yourself, your career and your future. It’s also a great way to assess your strengths, weaknesses, opportunities and threats.

SWOT Analysis will help you identify your top talents and skills and the areas that could be improved upon to achieve your goals.

Look at this tool from another perspective: What do you want out of life? What do you want to do with your life? How do you want others to perceive you? These questions will help you determine your priorities to be incorporated into your SWOT analysis.

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Use SWOT Analysis as a Career Management Tool

Developed in the 1970s, SWOT analysis (an acronym for S trengths , W eaknesses , O pportunities and T hreats ) remains a “go to” framework for organizations five decades after its creation, which is a true testament to SWOT’s effectiveness. SWOT provides an objective look at how a company or person fits in the competitive landscape and market. Simple to use yet very powerful, it provides a visual way to organize multiple variables, making it easier to look at all the angles of a particular decision or objective

SWOT Analysis in Career Management

SWOT’s effectiveness reaches far beyond the business environment. It’s easily adaptable and useful in career planning and decision making as well. Where do you want to head in your career? How will you get there? What could get in your way? These are important and complicated questions. And you need a lot of information to make informed decisions. How will you organize all the information? How will you determine which options make the most sense?

Use SWOT! Think about it. By analyzing your strengths, you’ll be better positioned to capitalize on opportunities — some of which you never even spotted before . And, with a clearer understanding of your weaknesses, you’ll be better positioned to eliminate threats that may prevent you from moving forward. And, therefore, the SWOT framework can help you:

To use SWOT in career planning and decision making, start by defining your objective. Write it down to keep yourself focused. For example, perhaps you’re interested in finding a new job, considering further training / education to advance in your career, or contemplating a career change. Once your goal is clearly defined, you can use the worksheet below as a guide throughout your SWOT analysis.

Your goal is to conduct a critical evaluation of your situation using each of the above categories.

Now you have a realistic look at your situation. Use the information to evaluate where to direct your energy and attention. Assess your strengths and opportunities to identify areas that look positive and promising. Also look closely at weaknesses and threats to identify areas to avoid as well as those that require attention and action.

Gap Analysis in Career Management

As is the case with SWOT, gap analysis (sometimes referred to as needs analysis) is commonly used in business environments to develop the best plan to remedy a weakness or achieve an outcome. Also like SWOT, gap analysis is easily adapted to career planning and decision making. Based on your SWOT analysis, assess the gaps that may be barriers to achieving your career goals. Then, use the information to develop your action plan to close the gaps.

Information is the Key to Better Decisions

Complex decisions tend to have layers and there is rarely just one right answer. Therefore, these important decisions require honest self-reflection, energy, effort, and time. SWOT and gap analysis tools help you to organize information effectively, put your “thought processes” to paper, easily share your findings with others, and make informed career decisions.

SWOT Analysis For Career Planning

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A SWOT analysis is a standard method for determining an organization's strategic direction, and many of us are familiar with it. Did you know that you can also perform a personal SWOT analysis to aid in job interview preparation or to determine your future career path?

Today, we'll look at how the SWOT analysis might help you plan your future, especially if you're thinking about working in the public sector.

What is SWOT?

The four main components of a SWOT analysis are strengths, weaknesses, opportunities, and threats. It is a typical evaluation method used by individuals when engaging in strategic planning, particularly in corporate and military contexts. It is intended to assist users in identifying the advantages and strengths that a company, organization, or person has that will support their future growth and development. The research will also point out any flaws or risks that the company or person may be experiencing that could hurt them or give their rivals the upper hand.

Generally speaking, internal factors—things that your organization has some degree of influence over, like the services it offers or its website—make up strengths and weaknesses. On the other hand, opportunities and risks are composed of external elements; things that are beyond the control of the organization but may still have an impact, such as political, environmental, or economic concerns.

Using SWOT analysis for Career Planning

The application of SWOT analysis goes well beyond the commercial world. It is flexible and helpful for making decisions on one's work. What direction do you want your career to take? How are you going to get there? What stands in the way? These are significant and challenging issues. And to make wise selections, you need a lot of knowledge. How will you arrange all of the data? How are you going to choose the ones that make the most sense?

For SWOT analysis for career planning consider this. You'll be more equipped to take advantage of opportunities, some of which you've never even seen before if you analyze your strengths. Additionally, by having a clear grasp of your shortcomings, you'll be in a better position to eliminate any risks that might stand in the way of your progress. This is why the SWOT analysis can be useful to you:

The first step in using SWOT in career planning and decision-making is establishing your goal. Make a note of it to help you stay focused. For instance, you might want to change careers, think about getting more education or training to advance your profession, or be interested in finding new work. The worksheet below can serve as a guide while you complete your SWOT analysis once your aim has been clearly stated.

Your objective is to use each of the aforementioned categories to critically assess your current circumstance and use SWOT analysis for career planning.

What are you good at? What are your advantages in your present position? What further skills do you possess? What advantages—such as a degree, certificates, specialized skills, specific knowledge, contacts, etc.—do you possess that others do not? What resources are available to you? What do people think about your strengths? Examine all of your knowledge, talents, and aptitudes.

Where can you make your circumstance or performance better? Do you have complete faith in your credentials, training, and abilities? Where are you most vulnerable if not? What chores do you typically avoid because you lack confidence in your ability to complete them? Do you have any unfavorable work habits or characteristics (such as missing deadlines, being disorganized, being impatient, having poor interpersonal skills, etc.) that hold you back? What would others consider to be lacking? Who can assist you? Where do you lack resources more than others do?

Opportunities

How can you make the most of your advantages? What fresh possibilities can you (and others) see; are you receptive to these possibilities? How does the market appear (e.g., industrial development, emerging technologies, employment opportunities, etc.)? How can you take advantage of market expansion prospects and business trends? Exists a demand in your business or sector that nobody is addressing? If so, how will you carry it out?

What dangers or obstacles are you vulnerable to because of your flaws? Which ones and how might they affect you the most? How may the effect be reduced? Who can assist you? What kind of competition is it? How are other people dealing with threats in circumstances comparable to yours? What role do your personal and/or financial circumstances play in this? What effect does timing have? Do the requirements for your job or the duties you undertake at work change? How has technology changed the way you do your job? Your vulnerabilities can expose you to fresh dangers in the future.

You can now see your predicament. Consider the data when deciding where to focus your attention and energy. Examine your opportunities and strengths to find the areas that seem prospective and promising. To determine locations to avoid as well as those that need attention and action, pay special attention to weaknesses and threats as well.

Stepping Through the SWOT Process

It's critical to first recognize your professional strengths and weaknesses before doing a SWOT analysis to establish your next steps in your career, whether they involve seeking out a new position or refocusing your career objectives, etc. Once these have been defined, you can think about using these strengths in your workplace. For instance, as many posts in the local council include negotiating with/managing many stakeholders, having negotiation skills and expertise may open up great chances. Once your weaknesses are known, you can also think about the dangers they pose to your professional environment. For instance, if your entire department within your local government is transitioning operations from one legacy system to a newer online platform, your career may be in danger if you lack digital confidence.

Analyzing Career Management Gaps

The Secret to Making Better Decisions is Information

There are many layers to complex decisions, and there is rarely simply one correct response. Therefore, these crucial choices demand sincere introspection, effort, time, and energy. You may effectively organize information, put your "thinking processes" on paper, conveniently discuss your findings with others, and make wise career decisions with the use of SWOT and gap analysis tools.

Make a plan and stick to it

It's time to utilize your newfound understanding of what makes you unique, what you can improve upon, what your dream role entails, and some of the things that could jeopardize your professional advancement to good use. Choosing what to do with that knowledge is now when the actual work starts.

Self-awareness, though, can be quite helpful. Knowing your strengths will help you plan ways and chances to do more of what you do well. Knowing your weaknesses allows you to come up with solutions to fill the skill gaps you've noticed, whether that means enrolling in a course or altering your workflow.

Utilize the tools you have at your disposal right now. Think about talking to your manager and come up with a strategy that might include job shadowing, mentoring, or more constructive criticism. Alternatively, you might contact a specialized recruiter inside the public sector to talk about your alternatives if you'd like to take advantage of prospective openings mentioned in your SWOT and search for a new position elsewhere. This is how you create a plan and stick to it.

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Conducting a Personal SWOT Analysis to Chart Your Future

Find out how to analyze yourself – and your business – with the SWOT method.

A strength, weakness, opportunity and threat (SWOT) analysis is a common tool for assessing your company’s strategy . It provides leaders a new perspective on what the organization does well, where its challenges lie and which opportunities to pursue. A personal SWOT analysis can do the same for an individual, providing insights based on your personality strengths and weaknesses, the challenges ahead and the opportunities you may find now and in the future. Here’s how to conduct a SWOT analysis.

How to perform a personal SWOT analysis

The SWOT analysis was first devised in the 1960s by business icons Edmund P. Learned, C. Roland Christensen, Kenneth Andrews and William D. Guth. In 1982, Heinz Weihrich took the concept one step further, constructing a 2 x 2 matrix to plot out the answers to the four key aspects. He placed strengths and weaknesses across the top of the matrix, and opportunities and threats in the bottom row. This remains the most common way to conduct the analysis today.

While there are other formats for the SWOT analysis, in its simplest form the matrix is a four-quadrant table with a color-coded grid looking something like this free SWOT analysis template :

The creators saw strengths and opportunities as favorable and within your control, while weaknesses and threats are dictated by external forces. With this information, identify how to leverage your strengths to make the most of your opportunities and discover how to mitigate threats.

When conducting a personal SWOT analysis, first set a goal . Do you want a new job or a new responsibility in your current position? Are you looking for personal growth or to go in a different direction? With your goal in mind, ask yourself questions about each of the four areas. It’s important to be as honest as possible with your answers.

Try to see yourself from the standpoint of a colleague and view any feedback with objectivity. According to Caroline Smith, an editorial manager at Centrica, it’s best to focus less on where you are today and more on the potential of what you can become. [Related article: Honest Employee Feedback Starts at the Top ]

“Don’t limit yourself to the strengths that you’re currently exhibiting in your job. List all of your strengths, even the ones that have been dormant for a while,” Smith said. “Pay particular attention to the things that you have that your peers don’t: How are you different, unique and special?”

A personal SWOT analysis requires real introspection. Set aside the time to think deeply, then sleep on it and revisit your analysis the next day. You won’t think of everything in one sitting, and questions or answers that pop into your brain overnight might be the most revealing insight of the entire exercise. Return to your analysis a few times over a week or two to truly capture complete answers.

Though the SWOT analysis was originally designed for analyzing businesses, it’s now often used by governments, nonprofits, investors and entrepreneurs.

What to ask yourself in a personal SWOT

To begin, find a SWOT analysis template online that makes sense to you. Then, get ready to evaluate your strengths, acknowledge your weaknesses and identify what makes you excited about your career.

Begin by identifying your strengths – the traits or skills that set you apart from others. Ask yourself these questions:

The next step is identifying weaknesses – the areas you need to improve because they could cause career setbacks. These are some questions to consider:

Proceed to the opportunities section, which are the external factors you can leverage to get a promotion , find a new job or determine a new career direction. Here are some questions to ask yourself:

Finally, look at any threats – the external factors that could hurt your chances of attaining your goal. Consider these questions:

Moving outside your comfort zone will keep you from simply reinforcing your existing beliefs. Be unflinching in revealing faults and weaknesses, but also in celebrating your personal strengths. Don’t be afraid to consult colleagues for their honest opinions if necessary. [Related article: 10 Development Goals for Better Leadership ]

Certain personality traits are more likely to get you hired , such as being a multitasker and a team player. A SWOT analysis can help you identify which qualities you do or don’t possess.

Determining the outcomes of your personal SWOT

Evaluate your results using two popular methods: matching or turning negatives into positives. Matching means connecting two of the categories to determine a course of action. When you turn negatives into positives, grow a skill set through education or find a creative way to transform a weakness to a strength.

For instance, the SWOT analysis may have identified that you’re outgoing, and an introspective or isolated work environment may not suit you. That may lead you to pursue a position in sales , where your extroverted personality allows you to excel. You can also update your resume to reflect what you have learned to ensure it represents your desired career path. [Follow our resume writing tips to help you stand out.]

Post-SWOT action

Once your personal SWOT analysis is complete, it is crucial to follow through on the results you uncovered.

“SWOT analysis can fail to be effective if it is simply treated as a laundry list, without any tie-in to how the elements identified in the analysis can be put into play for the individual carrying out the assessment,” said Marlo Zarka, a certified professional coach. “For example, how can the identified strengths move the needle in the endeavor to achieve a key goal? Or how can one navigate a potential threat once it is identified … to ensure no ground is lost?”

“The best outcome is to take action and succeed in the opportunities you have identified,” Smith added. “This can benefit you on a personal and professional level, and set you apart from your peers and colleagues.”

Once you create an action plan, track your progress. Set up measurements and keep working toward them. Step by step, you will get where you want to be if you stay committed. To aid this process, take advantage of free goal-tracking tools .

The SWOT analysis remains a staple of MBA programs and business education courses nearly 60 years after the concept was developed.

SWOT analysis for your business

Conduct a SWOT analysis for your business by asking many of the same questions. Consider your company’s strengths, weaknesses, opportunities and threats within the marketplace. Consider conducting additional analyses such as the PEST analysis , competitive analysis and the Pareto analysis . These can be adapted for personal use, making them worthy exercises for both personal growth and business success.

Ross Mudrick and Chad Brooks contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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COMMENTS

Using a SWOT Analysis as a Key Career-Planning Tool
To construct your own SWOT analysis to set a course for your career planning, examine your current situation. What are your strengths and weaknesses?
SWOT Analysis For Career Planning
SWOT Analysis For Career Planning ... SWOT analysis is a tool that helps you identify your strengths, weaknesses, opportunities and threats. It's
Personal SWOT Analysis
Do a personal SWOT analysis to understand your strengths and weaknesses, and the opportunities and threats you face. So you can plan for career success.
Utlising A SWOT Analysis For Your Career Planning
A SWOT analysis is divided up into four key sections; Strengths, Weaknesses, Opportunities and Threats. It's a common evaluation tool people use when strategic
SWOT Analysis
SWOT analysis is usually applied to business opportunities or military situations. Applying SWOT analysis to your current job and your career will provide
Use SWOT Analysis as a Career Management Tool
To use SWOT in career planning and decision making, start by defining your objective. Write it down to keep yourself focused. For example, perhaps you're
Threats in a SWOT Analysis: Definition and Examples
A strengths, weaknesses, opportunities and threats (SWOT analysis) is a useful technique to help you use your talents to their fullest abilities
SWOT Analysis For Career Planning
Did you know that you can also perform a personal SWOT analysis to aid in job interview preparation or to determine your future career path?
Career Planning SWOT Analysis
Career Planning SWOT Analysis - Mind Map · Lack Work Experience · Low GPA - Wrong Major · Lack Industry Knowledge · Weak Technical Knowledge · Weak Job Hunting
How to Do a Personal SWOT Analysis
A SWOT analysis aims to evaluate the past, present and future of your company or individual career goals. Start by asking yourself key