how to make presentation on whatsapp

How to Write a Perfect Business Introduction Message for WhatsApp (with Templates)

WhatsApp is a perfect messaging and communicating tool for B2C businesses looking to connect with their clients from the comfort of their smartphones. It’s not just easy but a really popular tool.  

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That being said, improving your sales and customer relationships still depends on what kind of message you approach your clients with. A message is effective when it’s sent at the right time and with the right combination of words. 

Speaking of effective messages, the introduction message is the most crucial of them all. It determines if your leads will open your message and respond to it or ignore it. 

So, the question is, what’s the best way to write an introduction message on WhatsApp that maximises the chances of getting a response? 

In this article, we’ll guide you through the best practices for effective WhatsApp introduction messages , so you´ll be able to create more effective introduction messages with a higher possibility of getting a reply.  

Table of Contents: Why introduce your business on WhatsApp? Messaging a cold lead vs warm lead How to introduce your business on WhatsApp status Things to consider while sending great intro messages on WhatsApp 5 examples/templates of great business introduction messages on WhatsApp Conclusion

Why introduce your business on WhatsApp?

Introducing your business on WhatsApp has many benefits. First and foremost, WhatsApp is one of the most popular messaging apps with a large user base with different demographics. Secondly, contacting leads for the first time via messaging apps can have a much better response rate than other communication channels. Let’s explore in detail.  

The best CRM for WhatsApp

Manage Leads from your Phone

The first thing you want to do and should do is quickly approach your leads once you get their information. You do have a few options in how to open your very first conversation with new leads. You can approach them via a phone call, email, or a messaging app. 

A phone call can be a costly decision because people may not be available to answer you at all times. What’s worse… You just waste your time and effort with each missed call. Also, according to research, people do not appreciate sales calls on their personal numbers . In fact, millennials prefer messaging over phone calls – even for personal communications. 

As for email, it can be a good way to approach leads when you want to explain your products in more detail and provide links to supporting content. However, the problem with emails is that most of your leads are highly likely to overlook your message , just like a hundred and twenty other promotional emails they receive in their inbox daily.

This brings us to the third choice: approaching your new leads through messaging apps. People are more likely to notice their message notifications each time they use their mobile phones. Even if the message isn’t noticed immediately, users will check it later at their convenience because they frequently use messaging apps.  

WhatsApp isn’t just an excellent messaging app for personal and business messaging, it’s also wildly popular. Most of your clients (if not all) are probably on WhatsApp and they prefer using it over other messaging apps because of its simplicity, familiarity, and the features that come with it. Introducing your business on WhatsApp means your message will likely be opened and replied to.

Messaging a cold lead vs warm lead

If you’re using WhatsApp as the tool to connect with your leads, you’ll often be sending your first introduction messages to two different types of leads: cold and warm. A lead is cold or warm depending on how much knowledge you have about them. If you’re shooting your promotional messages to random numbers without even knowing they’re your potential customers, they are cold leads. On the other hand, if you’re responding to people who have shown interest in your product or service through website forms or lead ads, they are your warm leads. 

How to write a great introduction message to Cold leads

Cold leads are the random people that receive your promotional messages about your products or services without knowing who you are. The leads haven’t shown interest in your products or service and have no idea about you. They just see your message on their WhatsApp all of a sudden.

While more people tend to ignore promotional messages, well-crafted introduction messages still have a chance of being opened and getting a response. You just need to be super sharp and upfront about the problem you’re solving or the promotion you’re doing. You have to mention your offer directly so the recipient knows exactly what they can get. Your message should be truly transactional and to the point.   

Let’s say you’re a real estate agent specialising in selling houses and want to let more people who want to sell their houses know about your service. Now, you have a list of 200 random numbers of people you have no idea about. In this case, instead of trying to look more creative, your message should be crafted to the point. For instance, it should look like ¨Looking to sell your house? We help people sell their house above the market rate within 2 months.” 

How to write a great introduction message to warm leads

Warm leads are your potential customers whose information you’ve received through different targeted marketing activities, such as lead ads and contact forms. You know who your warm leads are and how they’ve come in contact with you. They’ve specifically expressed interest in your product or service, and have let you know what they want.  

Sending messages to warm leads is a totally different scenario than sending messages to random numbers. Therefore, your approach should be more personalised and friendly, especially when you’re messaging them for the first time. Don’t treat them like cold leads. Your first message shouldn’t be transactional and neither look promotional. 

This article will focus more on warm leads because most of your online activities will target warm leads. 

How to introduce your business on WhatsApp status 

In case you aren’t aware of it, WhatsApp status is also a great way to introduce your business on WhatsApp . So, before you create a perfect business introduction message, let’s have a general understanding of perfectly introducing your business through WhatsApp status.

Your leads may visit your profile after coming across your message, or promotional posts, to know more about your business. Also, including some industry-related keywords can make your profile visible in front of some customers searching for similar services within the platform. Therefore updating your status with the right elements can make a huge difference. But what’s the best way to do it? 

Well, the general rule of thumb is to make your WhatsApp status concise, engaging , and visually appealing . Here’s a suggested approach:

• Use a high-quality image or video : Use a good-quality image of your product, service, or business logo. If you’re using a video, make sure it’s short and engaging. Remember, WhatsApp statuses last only for 24 hours and viewers often skim through quickly.
• Keep it concise : You only have a few seconds to capture someone’s attention on a status. Keep the introduction short and to the point.
• Engaging text : Start with a question or a compelling statement.
• Emojis : Use emojis to add some flair and emotion to your text.
• Include contact information : Mention “DM for inquiries” or “Contact us at [phone number].”
• Call to Action (CTA) : Encourage users to take action, such as visiting your website, placing an order, or just checking out your product.

Things to consider while sending great intro messages on WhatsApp 

Intro messages play a crucial role in driving your conversations with clients in the right direction. That’s why they should be crafted in a way that people want to react to. It opens doors to future communications and ultimately increases your chances of improving sales . 

When you message your leads for the first time, oftentimes you don’t get a reply. While there are many reasons behind this, such as the customers having a busy schedule or being away (from their phones or for vacation), the greatest reason behind a message not getting a response is terrible writing. People often ignore badly timed and promotional-looking messages. So , how to make sure you don’t send a bad intro message? Here are a few things you want to consider while sending a business intro message to your leads or clients.   

Make it personal

Personalisation plays an excellent role in making the recipient feel that the message is purely intended for them. According to a recent study, a large number of customers prefer engaging with personalised messages over generic ones . 

If you’re collecting leads online, you should know that people submit their details on your forms because they are genuinely interested to know more about your business and the offer. 

However, being unable to approach your leads with a personalised message can confuse them. As a result, they’ll think your message is another generic promotional text. Adding a few personal elements, such as the client’s name and interest, can help make a message personalised. The more specific you are, the better your message will sound to the client as it focuses on addressing their requirements. 

Add a question (to get a response) 

The primary purpose of sending your first message isn’t just writing or introducing yourself, it’s to get a response. If your message doesn’t include something specific to respond to (e.g. a question), your leads will more likely wait for another message than reply. 

Giving your clients a reason to respond helps open up a conversation . It’s best if you craft a question that resonates with them so they are curious to know more about your offers. However, it’s equally important to make it as easy as possible to respond. For instance, people will more likely respond to a yes/no question than a short answer question. 

Mention the product/service your leads are interested in 

People are less likely to answer a message that doesn’t explain the purpose well. If you give them a bit more detail on your intro message than they previously saw online (on Facebook lead ads or landing pages), it’ll remind them what they were interested in. As a result, they’ll open a conversation if they haven’t moved on. 

For best practices, include phrases such as ‘Thanks for showing interest in our (X) product’. Also, list 3 to 5 points specific to the product to remind them of their interest. 

5 examples/templates of great business introduction messages on WhatsApp 

Different industries have different sets of potential customers with different requirements. You’ll want to send your very first message to a client depending on their requirements. Here are 5 industry-specific templates of ideal business introduction messages that you can send on WhatsApp. 

Introduction message template 1. Insurance agent selling life insurance 

You’re an insurance agent that sells life insurance. You run your business website and collect interested clients’ information through its landing pages that you optimise regularly with new offers. You started receiving leads on you ad that highlights new offers for fresh graduates. Here’s how you’ll want to write your first business introduction message on WhatsApp.

"Dear Joshua, thanks for showing interest in our life insurance policy for fresh graduates👨‍🎓. I’m Ben from Prodigy insurance company and am happy to share that we have several promotions for young professionals’ life insurance during this festive season🎊. Would you like us to send you the latest packages and policies? "

Introduction message template 2. Real estate agent selling houses

You´re a real estate agent from Manhattan specialising in selling houses. One of your marketing strategies includes running Facebook lead ads and collecting leads. Here’s how you should compose your introduction message for a potential client who has just submitted her details on your Facebook Lead Form. 

"Dear Claire, thanks for your interest in selling your house 🏡. I’m Tim from Thrive Real Estate, and I specialise in selling houses above market price in Manhattan. In the past year alone, I have helped more than 30 individuals from New York sell their houses above the market rate. I´m looking forward to doing the same for you. It would be my great pleasure to do an assessment of your property and give you an analysis🕵️. Would you like a free analysis of your current property valuation? "

Introduction message template 3. Wedding planner

You’re a wedding planner from Hawaii. You collect your leads online through lead ads on TikTok and Instagram. Here’s an ideal introduction message for new leads you’ve just received. 

"Hi Sara, congratulations on your upcoming wedding 🎉! I’m Jennifer from Divine Wedding Planners. I have been planning weddings in Hawaii for the past 15 years, and my team has done over 100 weddings across all themes and locations💒. Would you like to know more about our latest packages? "

Introduction message template 4. Travel agent 

You’re a travel agent planning to sell new European travel packages. Here’s a sample introduction message on WhatsApp you may want to refer to while reaching out to your leads. 

"Hello Jared, This is Pablo from Easy Travel Services✈️. We're excited about your interest in our European travel deals! Let's make your next European adventure truly unforgettable🌍! Do you have a dream destination in mind, or are you seeking some hidden gems?"

Introduction message template 5. Pet care service

You run a pet care business and you’re running special discounts on different pet care services this festive season. Here’s a sample business introduction message on WhatsApp for new leads:

"Hi Tanya, 🐾 This is Mary from Fluffy’s Best Friends. It’s fantastic to see your interest in our pet grooming specials! Would you like to set up a date for your pet’s festive makeover? 🎉"

If you´re looking to convert more customers and increase sales , it’s utterly important that your new leads respond to your first message on WhatsApp. It ultimately increases sales probability. Therefore, create your very first message with proper consideration of all the right elements that urge users to open the message and respond to it. 

Privyr is a mobile-first CRM that helps you automatically import your leads on your smartphone and contact them on WhatsApp quickly. Plus, it allows you to manage data and conversations with clients so you follow up on each of your leads effectively without missing a single one of them. Privyr also assists you to create personalised messages for your clients.  Create a great WhatsApp business introduction message to your clients and improve the response rate. Try Privyr for free today.

WhatsApp Bulk Sender : This FREE bulk message sender tool helps you bulk-send personalised WhatsApp messages to multiple people, even if you haven’t added them to your phonebook.

To introduce yourself effectively on WhatsApp, send a clear and personalised message to your client. Add a question to get a response and mention the product or service your lead showed interest on if you’re contacting leads generated online.

Write clearly about who you are and what is the purpose of the chat, personalise your message if you know who you’re chatting with, and avoid being too formal.

If you want to write an attractive business bio on WhatsApp, ensure you’ve clearly mentioned who you are and what do you offer. Prioritise mentioning the benefits of your products or services over their features.

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A writer from the heart and marketer from the mind, Michael writes to help businesses implement effective sales and marketing strategies.

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6 Simple Parts for Beginners to Create a PowerPoint Presentation

Last Updated: December 19, 2022 Fact Checked

Creating a New PowerPoint

Creating the title slide, adding a new slide, adding content to slides, adding transitions, testing and saving your presentation.

This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,317,887 times. Learn more...

Do you want to have your data in a slide show? If you have Microsoft 365, you can use PowerPoint! PowerPoint is a program that's part of the Microsoft Office suite (which you have to pay for) and is available for both Windows and Mac computers. This wikiHow teaches you how to create your own Microsoft PowerPoint presentation on a computer.

Things You Should Know

• Templates make it easy to create vibrant presentations no matter your skill level.
• When adding photos, you can adjust their sizes by clicking and dragging in or out from their corners.
• You can add animated transitions between slides or to individual elements like bullet points and blocks of text.

• If you don't have a Microsoft Office 365 subscription, you can use the website instead of the desktop app. Go to https://powerpoint.office.com/ to use the website version.
• You can also use the mobile app to make presentations, though it's easier to do this on a computer, which has a larger screen, a mouse, and a keyboard.

• If you don't want to use a template, just click the Blank option in the upper-left side of the page and skip to the next part.

• Skip this step if your selected template has no themes available.

• If you're creating a PowerPoint presentation for which an elaborate title slide has been requested, ignore this step.

• You can change the font and size of text used from the Home tab that's in the orange ribbon at the top of the window.

• You can also just leave this box blank if you like.

• You can also click and drag in or out one of a text box's corners to shrink or enlarge the text box.

• On a Mac, you'll click the Home tab instead. [1] X Research source

• Clicking the white slide-shaped box above this option will result in a new text slide being inserted.

• Title Slide
• Title and Content
• Section Header
• Two Content
• Content with Caption
• Picture with Caption

• Naturally, the title slide should be the first slide in your presentation, meaning that it should be the top slide in the left-hand column.

• Skip this step and the next two steps if your selected slide uses a template that doesn't have text boxes in it.

• Text boxes in PowerPoint will automatically format the bulk of your text for you (e.g., adding bullet points) based on the context of the content itself.
• You can add notes that the Presentation will not include (but you'll still be able to see them on your screen) by clicking Notes at the bottom of the slide.

• You can change the font of the selected text by clicking the current font's name and then clicking your preferred font.
• If you want to change the size of the text, click the numbered drop-down box and then click a larger or smaller number based on whether you want to enlarge or shrink the text.
• You can also change the color, bolding, italicization, underlining, and so on from here.

• Photos in particular can be enlarged or shrunk by clicking and dragging out or in one of their corners.

• Remember to keep slides uncluttered and relatively free of distractions. It's best to keep the amount of text per slide to around 33 words or less. [2] X Research source

• Slide content will animate in the order in which you assign transitions. For example, if you animate a photo on the slide and then animate the title, the photo will appear before the title.
• Make your slideshow progress automatically by setting the speed of every transition to align with your speech as well as setting each slide to Advance . [3] X Trustworthy Source Microsoft Support Technical support and product information from Microsoft. Go to source

• If you need to exit the presentation, press Esc .

• Windows - Click File , click Save , double-click This PC , select a save location, enter a name for your presentation, and click Save .
• Mac - Click File , click Save As... , enter the presentation's name in the "Save As" field, select a save location by clicking the "Where" box and clicking a folder, and click Save .

Community Q&A

• If you save your PowerPoint presentation in .pps format instead of the default .ppt format, double-clicking your PowerPoint presentation file will prompt the presentation to open directly into the slideshow view. Thanks Helpful 5 Not Helpful 0
• If you don't have Microsoft Office, you can still use Apple's Keynote program or Google Slides to create a PowerPoint presentation. Thanks Helpful 0 Not Helpful 0

• Your PowerPoint presentation (or some features in it) may not open in significantly older versions of PowerPoint. Thanks Helpful 1 Not Helpful 1
• Great PowerPoint presentations avoid placing too much text on one slide. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://onedrive.live.com/view.aspx?resid=DBDCE00C929AA5D8!252&ithint=file%2cpptx&app=PowerPoint&authkey=!AH4O9NxcbehqzIg
• ↑ https://www.virtualsalt.com/powerpoint.htm
• ↑ https://support.microsoft.com/en-us/office/set-the-timing-and-speed-of-a-transition-c3c3c66f-4cca-4821-b8b9-7de0f3f6ead1#:~:text=To%20make%20the%20slide%20advance,effect%20on%20the%20slide%20finishes .

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• Add, change, hide, or delete comments in a presentation Article
• Share your PowerPoint presentation with others Article
• Save a presentation as a video Article
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• Save PowerPoint presentations as PDF files Article

Share your PowerPoint presentation with others

Select  Share .

If your presentation isn't already stored on OneDrive, select where to save your presentation to the cloud.

Choose a permission level, like Anyone with a link , or maybe just people in your company. You can also control if people can edit or just view the doc. 

Select  Apply .

Enter names and a message.

Select  Send .

You can also copy the link and then paste it in an email, social media post, or even a text message.

For info on collaborating with others on a document, see Work together on PowerPoint presentations .

To stop sharing, see  Stop sharing OneDrive files or folders or change permissions.

Share by using a traditional email attachment:

If you don't want to share a document with others to collaborate on, simply use a traditional email attachment to send the presentation to others.

From OneDrive for Business or SharePoint, share a PDF or copy of a presentation by email

This feature is only available if you have a Microsoft 365 subscription . If you are a Microsoft 365 subscriber, make sure you have the latest version of Office .

To send your presentation as a copy or a PDF, select Share .

Select Attach a Copy Instead in the Share dialog box.

Select either PowerPoint Presentation or PDF .

PowerPoint will open the email application and attach the file to a new message. Enter the recipients details and a short message, and click Send .

From OneDrive, share a PDF or copy of your presentation by email

Select Send as attachment  in the Share pane.

Select either Send a copy or Send a PDF .

PowerPoint will open the email application and attach the file to a new message. Enter the recipients details and a short message, and click Send .

You can share or co-author a presentation in PowerPoint for macOS. If you allow others to edit your presentation, changes they make will be merged into the original presentation. If you want to share your presentation, you can:

Invite people to view or edit the file located in the cloud, like your OneDrive.

Send a link to your file saved to the cloud.

Send a copy of the file as an email attachment.

Note:  If you're looking for information about saving a presentation in JPEG or PDF format, see File formats supported in PowerPoint .

Important:  You can simultaneously edit presentations in the .pptx or .ppsx file format that are located on OneDrive or a server that has at least Microsoft SharePoint Server 2010 installed. To work with SharePoint in Office for Mac, you have to have at least Microsoft Office for Mac Home and Business 2011, Microsoft Office for Mac Academic 2011, or Microsoft Office for Mac Standard 2011.

Invite people to view or edit your presentation

Save your file to the cloud and then invite people to view or edit it. That way, whenever you update your file, everyone you share with will have the latest version.

In the upper right corner, click the Share icon and then click Invite People .

If the file is on your device, you'll be asked to upload the file to the cloud first.

Invite users by adding their email addresses to the invite field. When adding names for the first time, PowerPoint will prompt to access your Contacts.

To allow your users to edit the file, click the Can Edit check box. Add any comments in the comments field and click Share .

The recipients receive an email with a link to the shared file.

Share a link to your presentation

You can copy the link to your presentation and paste it in another shared file or email to the recipients.

In the upper right corner, click the Share icon and then click Copy Link .

Paste the link wherever you need.

Send your presentation as an email attachment

If you don't want to save your file to the cloud, you can share it as an email attachment.

In the upper right corner, click the Share icon and then click Send Attachment .

Click Presentation or PDF .

PowerPoint will open your email application and attach your file to a new message. Just fill in the details, like email addresses and a short message, and click Send .

Share and co-author a presentation in PowerPoint for Mac

File formats supported in PowerPoint

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How to screen share in WhatsApp

• Share your screen during WhatsApp video calls to show others what's on your phone or computer.
• Be cautious of sensitive information, as everything on your screen is visible to others on the call.
• Consider closing apps with sensitive content and turning off notifications to protect your privacy while screen sharing.

A picture is worth a thousand words, so if you're on a WhatsApp video call , you might prefer to use images to save having to say those thousands of words out loud. WhatsApp allows you to share your screen during a video call, so that the other people on the call can see everything that you can see on your phone. This can be incredibly useful in a number of situations, from collaborating on a work document to showing Great Aunt Sally how to change the settings on her phone .

How to use your DSLR camera as a webcam and improve your video calls and streaming efforts

You can share your screen from your iPhone or Android phone, and the other members of the call will be able to see everything that's on your phone screen. You can also use the WhatsApp desktop app to share your entire computer screen, or just share one specific application.

Before you share your screen, however, you should think carefully about what the other people on the call will be able to see. If you've hidden away all your sensitive content, then here's how to screen share in WhatsApp.

How to share your screen on WhatsApp from your phone

If you're using WhatsApp on your mobile , you can share your phone screen during a video call. The steps are similar on iOS and Android, although the icon you need to tap looks a little different on each OS, because if it was the same, that would be far too convenient.

• Open WhatsApp and start a one-to-one or group video call.
• At the bottom of the display, tap the screen-sharing icon . On Android, this icon looks like a phone with an arrow on it. On iOS, this icon looks like a screen with a figure in front of it.
• Confirm that you want to share your screen
• Your screen will now be visible to the other people in the call.
• You can switch to different apps on your phone, and everything you see on your phone screen will be shared with the other people on the call.
• When you want to stop sharing you screen, return to the WhatsApp app and tap on Stop Sharing .
• Your screen will no longer be visible in the call.

How to share your screen in WhatsApp from a desktop

It's also possible to share your screen when you're using the WhatsApp Windows desktop app . The method for sharing is a little different than on mobile.

• Open the WhatsApp desktop app and start a video call.
• Click the Share icon in the call window.
• Select whether to share your entire screen or a specific app.
• The other members of the call will now be able to see your screen.
• If you're sharing your entire screen, any app you open will be visible to the members of the call.
• If you're sharing a specific app, just that app will be visible, provided that you don't minimise the app window.
• When you're ready to stop sharing your screen, return to the WhatsApp app, and tap the Stop screen sharing icon.

Is WhatsApp screen sharing secure?

WhatsApp screen sharing uses end-to-end encryption , as with any voice or video call on the platform. This means that no-one other than the members of the call will be able to see the content that you share from your screen. Even WhatsApp is unable to see what you share, and your video call will not be recorded by the company.

This WhatsApp trick lets you send high-quality photos and videos in full resolution

However, end-to-end encryption only secures your call during transit. The people you are calling will be able to see the content that you share, and may be able to record it. You should take care when sharing sensitive information during a WhatsApp call.

What else should you know when sharing your screen?

Screen sharing means exactly that; everything that's visible on your screen is visible to the other people on the call. If you open your camera roll while screen sharing, for example, then all the other people on the call will be able to see your photos. If you open a web browser, they'll be able to see page you're currently on, and could even see search suggestions if you type in a URL. Any usernames or passwords that are visible on your screen will also be visible to the people on the call.

That's why it's very important to think carefully about any sensitive information or content on your phone, and take steps to ensure that you don't accidentally reveal it when sharing your screen. For example, you might want to close any apps containing sensitive information, so you don't accidentally switch to those apps when sharing your screen. You might also want to use your browser in private or incognito mode if you want to keep your browsing history private.

How this WhatsApp secret code hack can help protect your chats

Another factor to consider is that any notifications that pop up on your phone will also be visible when screen sharing. If your messaging apps show the first lines of your messages in your notifications, then parts of the messages themselves may be visible when you're screen sharing. The safest option is to turn off your notifications before sharing your screen. This will reduce the risk of accidentally sharing content you don't want to share, and will also make screen sharing less distracting.

Are there any limitations when WhatsApp screen sharing?

Currently, screen sharing is only available during video calls. If you're making a voice call, you won't see any options to share your screen. If you're trying to share audiovisual content, such as a YouTube video or a livestream of your gaming, the images will be shared, but there won't be any shared audio. If you want to use WhatsApp screen sharing for an online watch party , you'll need to turn the subtitles on.

When you're screen sharing, the feeds from the other members of the call will also be visible below the shared content, which is something other members of the call should keep in mind.

Are there other options for screen sharing during calls?

Most popular video call platforms will include some of screen sharing option. Popular apps such as Zoom and Google Meet allow you to share your screen during video calls, and some apps will allow you to share audio when sharing your screen, which isn't currently possible on WhatsApp.

5 Winning WhatsApp Marketing Campaign Examples to Get You Inspired in 2023

With over 2 billion monthly active users, every marketer wants to try their luck with a WhatsApp marketing campaign. But sending irrelevant and spam-like messages can do your brand more harm than good.

WhatsApp is the common man’s communication channel. To put things into perspective, there are over 5.18 billion internet users in the world.

Anyone with an internet connection can download the app and get started. Capitalizing on this global market base makes business sense.

In this guide, we will cover WhatsApp campaigns in depth and help you understand how you can add brand value to your WhatsApp marketing. 

Image Source

Bring out Your A-Game with WhatsApp Campaign Marketing

1.) maggi germany – helping people learn to cook with the whatsapp business app, the objective:.

To improve the brand’s customer engagement and retention efforts using cost-effective technology–in this case, WhatsApp.

The Solution:

Developing an entertaining and interactive virtual cooking course on WhatsApp featuring a digital assistant, Kim.

The Results:

With the WhatsApp-powered digital assistant, Maggi offered more personalized communication and a unique educational experience to customers, resulting in one of the most successful WhatsApp marketing campaigns:

• 200,000 messages received in the first 8 weeks
• 4.2-point lift in standard ad recall
• 3-point lift in campaign awareness

2.) Vodafone Leveraged TOBi, an Artificial Intelligence (AI) WhatsApp Bot, to Elevate Its Customer Experience

The objective: .

To improve Vodafone’s customer experience.

The Solution: 

The brand developed an AI-powered WhatsApp chatbot that allowed customers to get instant and relevant responses. Customers could save their chat history, share images and documents related to their queries, and start a chat anywhere and at any time.

• This self-learning bot can recognize more than 250 intents 
• On the first day, more than 1,000 customers reached out to Vodafone via the WhatsApp channel
• After six months, 10% of the volume of the requests had shifted from call centers to messaging
• Currently, more than 200,000 Vodafone customers are serviced each month via the WhatsApp channel, and 52% of them get their problems solved there without having to go to a live chat or a hotline

3.) Airtel Xstream Witnessed a 30% Increase in Conversion Rates

To increase the adoption rate of the platform with WhatsApp as the engagement channel.

Airtel Xstream wanted to inform customers about the plethora of world-class content available. So, they decided to go with WhatsApp, a platform that customers already use actively. The idea was to keep customers in the loop about new programs and shows. Plus, every time a customer did a recharge, they would receive promotional messages about potential Airtel Xstream opportunities they could enjoy.

Using WhatsApp as an immersive engagement tool also allowed the brand to integrate a CTA that landed customers on the brand’s platform. WhatsApp doubled up as an excellent lead-generation channel.

• 90% above the delivery rate 
• 29.67% conversion rate 
• Up to 40x* increase in engagement compared with push 
• Up to 4x* increase in engagement compared with in-app

Read more about how they achieved results with WhatsApp marketing here . 

4.) Omay Foods Experienced a 5X Growth in Sales Using WhatsApp

To improve the conversion rate for business-to-business customers.

The popular snacking brand leveraged the WhatsApp Business app to do the unthinkable–convert repeating customer questions into repeat business.

It used WhatsApp to:

• Guide new customers during the ordering process
• Offer customers a convenient and quick method to shop with/text the business directly 
• Help potential customers ask questions and start conversations in a few clicks
• Build credibility as well as trust by leveraging customer-friendly features such as quick replies, catalog, and business profile 
• 5X increase in customer inquiries via WhatsApp compared to the previous email contact channel
• 3X increase in repeat customers via WhatsApp
• 5X increase in sales for retail channels 

5.) Bank Mandri Drove Conversion Rates by 37%

To re-engage existing customers with automated push notifications.

Indonesia-based Bank Mandri wanted to drive conversions for installment payment schedules. They also wanted to enable the process of verifying credit card applications on WhatsApp. 

The brand used WhatsApp to:

• Integrate automated workflows within their existing processes and streamline all the moving customer support and sales systems
• Deflect repetitive and time-consuming customer inquiries from live agents and reduce the latter’s workload
• Boost the bottom line by driving new credit card applications in a convenient way
• Send relevant and timely messages to credit card customers who had opted-in and who transacted above a predefined amount
• Convert the purchase transaction into an ROI-driven installment scheme, quickly and easily
• 42% increase in net margin interest income 
• 56% increase in responses by credit card applicants to verification notifications
• 37% boost in conversions 
• WhatsApp emerged as the #1 channel for conversions over SMS, call center, website, telesales, and mobile app

Further reading: Learn how your business can drive WhatsApp marketing campaigns in 2023 with these ready-to-use campaign ideas.

SMS vs. WhatsApp: When to Use Which?

Both SMS and WhatsApp forms of marketing seem similar at the outset. But they differ in the way and how you should use them. 

Use SMS Marketing When You Want To:

• Reach a broader audience, including people who don’t use smartphones or have limited internet access.
• Send time-sensitive and real-time promotions, discounts, and offers.
• Broadcast concise, to-the-point, and urgent alerts as well as emergency notifications. For example, Singaporeans get SMS alerts during major emergencies.

Use WhatsApp Marketing When You Want To:

• Send personalized messages and offers based on customer preferences.
• Share informative content, such as blog articles, product catalogs, or educative information.
• Enable two-way communication with customers, such as addressing their inquiries or offering basic information.
• Send longer messages that are integrated with multimedia elements such as images, videos, and documents.

How to Start Your WhatsApp Marketing Campaign?

Similar to creating a Facebook or Instagram profile, you’ll need to first create a WhatsApp Business profile. There’s no coding involved. Here’s a step-by-step lowdown:

Step 1: Determine Your Offerings and Target Audience

To narrow in on a target audience, ask yourself the following questions:

• Why will customers reach out to your brand’s WhatsApp channel? Will they want to discuss an issue? Do they want more information about new products or discounts?
• What kind of languages do your customers speak?
• What are their primary pain points?
• What will the tone of your WhatsApp marketing campaign be?

Based on all these inputs, you can research further, define your target audience, and build an accurate brand persona.

Step 2: Select an Official WhatsApp Integration Partner

If you want to set up your WhatsApp business API quickly and correctly, partner with a solutions provider.

You won’t have to worry about data compliance or coding. You won’t need to spend extra time, money, or resources in setting up your profile. Plus, you can easily integrate all of your CRM data in a centralized place.

When selecting a reliable partner:

• Conduct thorough research to find a reputable WhatsApp API solution partner that aligns with your specific business needs.
• Look for partners with a proven track record, good customer support, and compliance with WhatsApp’s guidelines.
• Evaluate the features and capabilities offered by different solution providers, such as message automation, analytics, and integration options.

Step 3: Build Out Your Customer Service WhatsApp Marketing Strategy

Define your approach to customer service on WhatsApp. Will you need an automated chatbot, live agent, or both?

Determine how you will handle customer inquiries without letting go of the human touch.

If you are setting up a customer service team:

• Establish clear response timeframes and guidelines
• Equip them with the necessary resources to provide satisfactory assistance
• Track the team’s performance at every step

Step 4: Create Your Contact List

The WhatsApp Business app offers two types of communication: business-initiated and user-initiated. To be able to interact with your brand, your customers need to opt in and agree to receive messages on their private contact numbers.

To create a contact list, use a mix of these strategies:

• Promote your WhatsApp presence through various channels, such as your website, social media profiles, and email newsletters.
• Highlight the benefits and value that customers can expect by opting in to receive WhatsApp communications from your brand.
• Implement opt-in mechanisms to capture customer consent and phone numbers.
• Offer incentives, such as exclusive discounts or valuable content, to encourage customers to share their contact information willingly.
• Add a clearly visible click-to-chat URL within your email marketing campaign.

Step 5: Follow the WhatsApp Marketing Rules

Take a look at the WhatsApp guidelines before you get started. Note that WhatsApp will need to approve your template messages. Sticking to the guidelines will accelerate the approval process.

10 Pros & Cons of WhatsApp Campaigns

When considering WhatsApp campaigns, you need to weigh the benefits and potential drawbacks. This will help ensure that your messaging aligns with your target audience’s preferences (and expectations):

Ready to Use WhatsApp and Boost Engagement?

Customers today are too time-pressed and overwhelmed, owing to the barrage of messages they receive on their email or any other channel for that matter. If you want to make your interactions quick, effective, and seamless, WhatsApp campaigns are a great start.

WhatsApp marketing allows you to connect with customers in the moment. Customers don’t need to go the extra mile to get the personalized support they need. Plus, brands can leverage this form of marketing to optimize all stages of the sales funnel—a win-win for all.

Are you ready to supercharge your sales and customer support operations with an easy-to-execute WhatsApp marketing app? 

Frequently Asked Questions

What is a whatsapp campaign.

A WhatsApp campaign is a marketing initiative that leverages the messaging app WhatsApp to reach and engage with a target audience.

It involves using WhatsApp’s features to send targeted messages, media content, and promotional offers to customers.

How do I set up a WhatsApp campaign?

To set up a WhatsApp campaign:

• Create a business account on WhatsApp and verify it.
• Build a contact list of potential customers or existing customers.
• Craft compelling and personalized messages or content to engage with your audience.
• Utilize WhatsApp’s features like broadcast lists, groups, or the WhatsApp Business API to send your campaign messages.
• Monitor and analyze the campaign’s performance to optimize future strategies.

What is the marketing strategy of WhatsApp?

WhatsApp’s marketing strategy primarily focuses on providing a secure and convenient messaging platform rather than traditional advertising. The app relies on word-of-mouth and user recommendations to gain popularity and attract new customers.

WhatsApp emphasizes privacy and end-to-end encryption, highlighting these features as key differentiators from other messaging apps.

What are the four marketing strategies?

The four marketing strategies include:

• Product Development: Creating and improving products or services to meet customer needs and demands.
• Market Penetration : Selling existing products in existing markets to increase market share.
• Market Development : Entering new markets with existing products or services.

Diversification : Introducing new products or services in new markets to expand the business.

How can I market and attract WhatsApp customers?

To market to WhatsApp customers:

• Promote your WhatsApp presence on other marketing channels, such as social media, website, or email campaigns.
• Provide incentives for customers to join your WhatsApp contact lists, such as exclusive offers, discounts, or valuable content.
• Personalize your messages to cater to individual preferences and interests.
• Utilize WhatsApp’s features creatively, such as using multimedia content, interactive features, or chatbots to engage with customers.
• Regularly analyze campaign performance, collect feedback, and adapt your strategies to improve customer attraction and retention.

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How to begin a WhatsApp Group Chat

Nov 04, 2017

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Join whatsapp group community to discover interesting and vibrant chat groups and chat contacts that exist around you and connect with them instantly. And Sell or buy products accordingly.<br>

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• join whatsapp
• whatsapp app
• app installed
• join whatsapp group
• forward whatsapp group messages

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How to begin a WhatsApp Group Chat WhatsAppan immediate messaging app which is used by millions of people to send several things such as audio messages, video messages, images, text messages, as well as to make a Wi- Fi call. At present, technology has developed so far to ease all sorts of tiresome process to a huge extent. Sending the same message to several people has never been so easier because of the invention of quick Messengers app like, WhatsApp. Everyone nearby you employing a smartphone would possibly have this app installed on their mobile device. Typically WhatsApp is everything, SMS and BBM and more than that. Here in this post, you’ll have an improved knowledge of WhatsApp group feature. Learn about Group Chatting on WhatsApp

Generally, WhatsApp is on any kind of mobile device, like BB OS of Blackberry, iOS of Apple, Windows of Microsoft, and Android of Google. Aside from this, presently WhatsApp has made its way through some multimedia phones too, though WhatsApp is widely used on a smartphone. Well, it’s very easy and simple as well as stress-free to use WhatsApp on various smartphones. Communication has now become so easier with the use of WhatsApp app. whatsapp groups is one of the major features of WhatsApp. It’s very easy to send messages to WhatsApp groups. Here is how to create and send group message on android devices. For Android Simply open WhatsApp. Now click on the 3 vertical dots on top right corner. Now choose the option new-group. Now just add a group picture and write an appropriate subject. Now you need to click on the next option and enter the contact details for adding people. Also, you can click on + sign and select contacts to join whatsapp community. By clicking on next options you can create your group. For sending a message, go to the dialogue box, write your message and tap on the send option. For sending a multimedia document, select the paper clip option on the top-right side and choose the file. Pick the file you wish to send and then send it. Learn about Forwarding Group-Messages on WhatsApp It is also a simple process to forward WhatsApp group messages after you join whatsapp group. Here are the simple steps for Android. For Android Press long on the file or message that you wish to forward.

After choosing it press the arrow-button on top-right corner. Now just click on the group thread you wish to forward it with. How to use WhatsApp on PC With the use of WhatsApp-Web, you will also find a PC application for Windows 8 and above consumers and Mac OSX10.9 and beyond. You can just download the application from whatsapp.com and it will reflect your smartphone as the internet platform does. Then you will require scanning the QR-code appeared on the screen and then you will receive all your conversations and chats on your desktop, making it simple and nice to reply.

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