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Free Wedding Planner Proposal Template That Wins Clients

This proven proposal template won over $16,000,000 of business for our wedding planner customers in 2022 alone. The text, images, colours, your logo - it's all 100% editable.

Wedding Planner Proposal Template Slide 1

A look at everything in thisWeb Design Proposal Template

Visually stunning cover.

The first thing your client sees is a beautifully designed cover, fit for a world class wedding planner. If the cover doesn't impress them it's always going to be an uphill struggle from there. You can change the text, your logo and the background image if you like - this gets you started.

Visually Stunning Cover

Pre-Written Services Section

Covers really make your company stand out when it lands in their inbox. Choose a cover for your proposal from the Marketplace or create your own. You can have as many as you like.

Pre-Written Services Section

Process and Timescales

Explaining the wedding planning process can be difficult unless they're really experienced LOL. You want to give enough detail but not so much it seems overwhelming. Fortunately, this has been battle tested and is the perfect amount of information. You can tweak it to suit your exact process.

Process and Timescales

Case Study Example

The number of wedding planners that simply put a few testimonials in their proposal templates is shocking. It's not enough. If you want to be taken seriously, you need to show that you understood the client's issues and came up with a solution that was successful. In this wedding planner proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.

Case Study Example

Getting pricing right in the wedding planning industry is difficult. In this automatically calculated pricing table, all you do is put the numbers in, type a quick 1-line description of the service and the quote part of your proposal is done. If you want to charge per hour, sell in quantities or have optional up-sell products, you can do that too.


Next Steps with Digital Signing

One of the biggest reasons businesses don't win work is they don't give clear instructions on how to buy from them. This proposal template comes with a 'Next Steps' page which you shouldn't need to alter at all. Simply detail the next steps your client will go through and ask them to sign digitally by typing their name and clicking Accept. All digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.

Next Steps with Digital Signing

Pre-Written Contract

Every service business needs a contract with their clients. The wedding planning industry is no exception. We've scoured the world for experts to lend their contracts they use in their businesses for you to use. We're not legal professionals and don't play them on the internet but if you're not using anything at all, this will likely be a great start - that said, get a legal professional to read it over.

Pre-Written Contract

Take Payment from Your Client

Take Payment from Your Client

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Sara K. CEO & Founder

Shade O.

Shade O. Business Owner

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Brent R. Marketing and Advertising

150+ other free proposal templates just like these are also available inside Better Proposals

Event Sponsorship Proposal Template

If you want to convince investors and sponsors to sponsor your event, you need a compelling event sponsorship proposal. It will help you ask for sponsorship for your event and bring you real results.

Security Proposal Template

It’s safe to say that a lot is expected from event security. Use this event security proposal to explain your services. This proposal can be customized for a variety of events - private, corporate, festivals etc.

Transportation Proposal Template

This transportation proposal has all you need to win new deals. It explains the route details, transportation options and any custom services you offer. Use our transportation proposal to win new deals.

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Wedding Planning Proposal Template

Used 6,098 times

Wedding Planning Proposal Template

Created by:

​ [Sender.FirstName] [Sender.LastName] ​ [Sender.Company] ​

Prepared for:

​ [Client.FirstName] [Client.LastName] ​

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Intro duction

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We make sure your day goes off without a hitch. 

Your wedding day. The statement “ I do ” intertwines the lives of two different people from two different families. The love of a bride and groom connects and manifests the eternal promise for each other. This pledge of devotion will be one of the most important days of your life.

Imagine yourself going down the aisle wearing the dress of your dreams to meet your prince charming. Love is in the air. And then it hits you. How would all of it be possible without the vendors and wedding planner?

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Who is going to plan and conceptualize everything from the venues to what people will eat? Who will make sure we stay on budget? 

What is the right theme and color scheme that appropriately matches us as couple and the location of the wedding?

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These are only a few of the numerous concerns you will have. You may think “We need to save as much money as possible, forget the planner! Wedding planning will be a breeze.” However, the truth of the matter is that the wedding planner or coordinator is NOT an expense you should remove from your budget. They are a “major” vendor. A wedding is a once in a lifetime event worth spending for. And a dream that is not carefully planned can quickly turns into a disaster.

A wedding planner will make sure that your dreams do come true and that your event goes off without a hitch.

Hiring a professional wedding coordinator to arrange and organize your dream wedding is important. you need a well-trained and highly proficient team to:.

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plan and conceptualize the pre-nuptial and the day of event; 

provide budgeting of the wedding essentials

implement effectively the well-planned coordination services months before the event.

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We at [Sender.Company] have been in the events management services and wedding coordination business for more than 20 years. We will bring your wedding visions to life. Let us be a part of your anticipated celebration of life, love, hope, and happiness.  

You can be sure that we will make your day the best it can possibly be.

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We would like to take this opportunity to give you a little more background on our company, and also recommend our events management services for your wedding and bridal needs.

​ [Sender.Company]  has been in the events and wedding coordination services industry for more than 20 years.  [Sender.Company] is a recipient of numerous awards from The Knot, Style Me Pretty, and Wedding Wire. Trust us to provide you with:

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Professional and well-trained staff, receptionists and wedding coordinators, just like your extended family – we will plan, conceptualize, organize and handle your dream wedding.

Fast, complete and quality service. You will have nothing to complain or worry about, because we will address any issue that may arise.

Reliable and seasoned wedding planners and coordinators that are worth every penny of your wedding budget.

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For more details and information on how we can assist with planning your big day, please call us at:. Feel free to also visit us at our website for more packages and browse the wedding albums of our previous couples that may serve as your reference.

Below you will find a breakdown for each of our key areas of responsibility and expertise.

Available services

Image 5

Wedding and bridal coordination

Services list and pricing, wedding checklist, we can help with these items too, a cceptance.

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Package needed:  

​ [Sender.Company] ​ ​ [Sender.FirstName] [Sender.LastName] ​

​ [Client.FirstName] [Client.LastName]

Order and Download Proposal Kit

Sample Business Proposals / Wedding Planner Services Sample Proposal

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How to write your own wedding planner services proposal.

Wedding Planner Services Sample Proposal

Screenshots of 4 of 22 pages of this sample. Click the PDF View link above to see more. The complete sample is included in every Proposal Pack and the included Wizard software can build you an editable version in Word that will be in the design theme you purchased. You can purchase a different design theme than the sample is illustrated with.

Proposal Pack Wedding #5 Title Page

1. Get a Proposal Pack such as Wedding #5.

This sample was created using the design theme Proposal Pack Wedding #5 . You can recreate this same sample using any of our Proposal Pack design themes and have it customized for your business.

This Wedding Planner Services Sample Proposal is included in both PDF format and editable Word format chapters that can also be customized using the included Wizard software.

To create your customized proposal using your own logo and colors get Proposal Pack for Any Business. This sample is included in every Proposal Pack.

2. Download and install after ordering.

Once you have ordered and downloaded your Proposal Pack you will have all the content you need to get started.

3. Setup the included Wizard software.

While the Wizard software makes the process more efficient you can also manually assemble your version of this sample using the content provided and just a Word processor.

4. Import the Quick Start layout titled 'Wedding Planner Services Sample Proposal'.

The included Proposal Pack Wizard software makes it very fast and efficient to create a customized version of this document. The sample content is included in Word format documents so you can also use the sample text without the need to use our Wizard software.

5. Customize the template with your own information.

You can customize the layout with different chapters, change the order of chapters, import your own content and information, change the visual design, edit the text, etc. You have complete control over customizing this sample.

Wedding Planner Services Sample Proposal

Wedding Planning Services

Congratulations on your engagement. Thank you for contacting us about the possibility of coordinating your upcoming wedding. We would be thrilled to be part of your special day. We have twelve years experience coordinating weddings and providing memorable stress free events.

Should you decide to contract with us we will make sure that you are able to take part in all the fun decisions regarding your wedding without having to worry about the often stressful particulars. From the moment you become our client we look out for your best interests from contracting out for better prices to making sure every last detail comes together when it is supposed to. You mentioned that your wedding will take place next June and that you might be interested in an outdoor wedding. We are available to help during that time period but June is typically very busy month and the weekends book quickly.

We encourage you to place deposit soon so that we may set aside date for you reserve your location and begin planning. We want to make sure your day is everything you imagined and more. We are experts at creatively combining all the aspects of wedding to make sure it reflects your unique wishes and your personality. Our goal is to create wedding that could only be uniquely yours.

We have references on file that we would be glad to provide for you. We would welcome you to come to our storefront office to view portfolios and to talk more about your wedding. Attached is list of common services we coordinate but we can plan and coordinate any custom wedding that you can dream of. Please give us call if you have any questions.

We want to make sure your day is everything you imagined and more. We are experts at creatively combining all the aspects of wedding to make sure it reflects your unique wishes and your personality. Our goal is to create wedding that could only be uniquely yours.

Katrina's Weddings is full service all inclusive wedding planning organization. We strive to make wedding planning fun and stress free and to make your wedding day the happy celebration that you envisioned. Here's what you can expect from us.

Your wedding planner will be available from start to finish. You will be assigned one wedding planner to help you create the wedding of your dreams. This person will provide all the choices and suggestions you could possibly need and will then execute your instructions down to the last detail.

We are here for you. We handle all the contacts and contracts. We will handle reserving your wedding venue and booking and paying the caterer photographer minister musicians restaurants florists and any other contractors.

You will be apprised of the total bill for each of your selections along the way. We handle all scheduling and setup. We will schedule all the required parties for each meeting and we will make sure that each venue is set up and decorated according to your wishes. Everything will be in order when you arrive.

We handle all cleanup. We will do everything required to restore the wedding venue to its original condition. We will return any rentals such as furniture dinnerware and even clothing rentals.

No surprises. We promise to keep you apprised of any changes and adjustments that must be made along the way. Our goal is to give you what you want and expect with no surprise substitutions for your selections or additions to your final bill.

The Objective

You want to have wedding that you will remember for the rest of your life. Beautifully decorated location for the wedding and reception. Professional photos and video of the wedding and reception.

Music and food for the wedding reception.

The Opportunity

Katrina’s Weddings has planned and coordinated dream weddings for more than clients. Katrina works with you to plan your dream wedding and reception. Katrina takes care of all the arrangements from sending out the invitations to booking the location and ordering the cake and flower arrangements. On your wedding day Katrina makes sure all elements are in place at the appointed times.

All you have to do is say "I do".

The Solution

You decide exactly what you want for your special day and then let Katrina’s Weddings handle the details for you. Choose the elements you want us to handle from the enclosed Features and Price List. Sit down with Katrina to create customized plan for your big day.

Katrina stays in touch every step of the way to make sure that all your dreams come true on your wedding day. Katrina's Weddings is full service wedding planning company. We offer all of the following services.

Selecting and reserving all venues for ceremonies receptions and rehearsal dinners. We know all the local possibilities and we always have creative suggestions to offer. See the Venues page for more information.

Arranging for catering and entertainment. As well as helping you select and arrange for the wedding cake and wedding music we can arrange for meals appetizers and drinks of all kinds. We can also arrange for emcees musicians and other entertainment.

See the Catering and Entertainment pages for some suggestions. Contracting with local dressmakers and retailers to outfit the wedding party. If you need dresses made to order we know how to get it done.

If you prefer to select from the racks we know where to take you and how to get the best prices for you. Selecting and printing engagement announcements invitations programs napkins itineraries and instructions place cards and thank you notes. We'll provide catalog with hundreds of designs from which to choose and we'll make sure everything gets printed and delivered on time and within your budget. Contracting with photographers and videographers to memorialize your special day We know all the local experts who can be trusted to deliver.

Transportation Services Want limo or horse drawn carriage to drive you from the ceremony to the reception. We can arrange it. We can also handle shuttling your guests from place to place. Just ask.

See the Transportation page for more details. Security Services When you need to keep the paparazzi away we will contract with security personnel to make sure that only your guests enjoy your celebration. See the Security page for more information. Honeymoon Packages We can even help you arrange for the perfect getaway after your wedding.

See the Destinations page for some romantic suggestions. Katrina’s provides full service wedding planning and coordination. We can create or coordinate flawless wedding so that you can enjoy the process without stress.

Following is list of the features we can plan for coordinate and or provide. You may choose any combination of features or full package. Location – Whether you choose to get married in church at hall or outdoors we can coordinate everything to work smoothly.

From writing contracts and service agreements to making sure the location is prepared beforehand and cleaned after we take care of all the details. Ceremony – We have experience coordinating many different types of ceremonies from traditional to modern to eclectic. We feel that your ceremony should be reflection of you and we go to great lengths to make sure this event is more than what you expected. We help create unique ceremonies and coordinate between the minister musicians and your wedding party.

Flowers – There are three florists we typically contract with to provide you better price and beautiful fresh flowers. We have never been disappointed in their work and we have portfolios of many of their arrangements. We can work with you to order standard packages or custom arrangements of your choice. Music – We offer to help find musicians whether you want soloist string quartet or rock band.

We help from beginning to end from choosing music to writing contracts to coordinating rehearsals. If you are unsure what choice to make we have sample performance tracks from many of the musicians we have worked with in the past. Catering – Contracting with caterer planning menu and getting final tallies can be very time consuming and stressful job for you. Let us take care of it.

We can help plan menu that meets your budget. Cake – We have an extensive portfolio of wedding cakes that you can choose from or we can help you create custom design. From the flavor of the cake to the decoration on top we can help you choose cake that reflects your personality.

Photography – We have four local photographers who we typically contract with. We have portfolios of their work and we can help you choose which photographer would best meet your particular needs. We work with the photographers to create list of the people you want in the pictures to the particular events you want preserved.

Videography – There are two local videographers we contract with. Each does fabulous job of taping the wedding and the reception. Both offer packages for custom editing and creation of DVDs. We have samples of their work for you to preview.

Following is basic schedule that must be followed for each wedding. Specific dates and times will be set at our initial planning meeting. To ensure availability of key personnel and preferred locations it's ideal to begin the planning process six months before the wedding.

Note that these are only the major milestones in the planning process. The complexity of your wedding may require many phone calls and minor appointments that do not appear on this list. Initial Planning Meeting – Minimum of eight weeks before wedding At this meeting we will determine the date and appropriate venue for your wedding as well as making many other decisions.

We will draw up contract delineating your choices so that your day will be exactly what you want. Retainer of approximately 50% of the total cost will be required at this time. Selection of dresses and suits for all wedding party members – Minimum of six weeks before wedding In order for dresses to be constructed or fitted and reservations made for men's tuxedos and other items all items of clothing for the wedding party must be selected at this time. Basic color choices may also determine other items such as linens flowers table decorations and so forth.

Katrina's Office or local wedding salon. Meeting with caterer and florist – Minimum of four weeks before wedding At this meeting we will select food cakes and flowers for the wedding. The caterer and florist may provide samples and photos for your consideration.

Final fittings for wedding party – Minimum of three weeks before wedding Every member of the wedding party must try on the items they will wear during the wedding so that tailors may make any adjustments needed. Katrina's Office or local bridal salon. Inspection of wedding venue and meeting with the minister photographer and videographer – Minimum of two weeks before wedding It's important to see the site where you will be married and to approve the arrangements of seats tables stages decorations and so forth. The minister or official who will perform your wedding should also be present to agree on where everyone will be positioned workout any details about the ceremony to be performed.

You'll also confer with the photographer videographer about the locations and types of photos or videos to be taken. Your selected wedding venue. Wedding rehearsal & dinner – One to two days before the wedding The wedding party will step through their roles so that everyone will feel comfortable with what will happen on the big day.

After the rehearsal the wedding party and other invitees will celebrate with traditional rehearsal dinner. Your selected wedding venue rehearsal and then the restaurant or catered venue of your choice. Wedding Finally the big day. Everything will be in place and perfect.

Your selected wedding venue. Reception After the wedding it's time to really celebrate with big party. This can be as formal or informal as you want it to be.

Your selected reception venue. You may want to hold your wedding ceremony at your family home or church or even in local park. We can work with nearly any venue to make it exactly what you want. If you don't already have venue in mind here are few that we routinely interact with for you to consider.

Heavenly Souls Chapel. A lovely old wooden building originally built as theatre in with ornate carvings and wonderful acoustics. Old Library Great Room at the University.

This huge room was originally the university library but now is rental hall. It is spacious and tastefully appointed with plush gray carpeting and beautiful wood details in walls and furniture. Payton Park Pavilion.

For outdoor weddings this is one of the prettiest settings you could ask for. Capacity in the pavilion is only but people standing around it have good hearing and sight of the ceremony.

Lakeview Yacht Club Dining Hall

This huge room has fantastic view of the marina and can serve as the location for the rehearsal dinner the wedding ceremony or the reception or all three. 300 to 500 depending on whether dance floor is used as seating area. The following churches also are available for weddings when not in use for services.

We can also recommend many restaurants and clubs for rehearsal dinners and receptions. Do you want casual rehearsal dinner with burgers and beer keg. Glamorous reception with several gourmet cakes multi course meal and full service bar.

Do you have particular theme in mind. We can deliver for you. We've organized all sorts of rehearsal dinners and receptions with themes that range from ultra elegant to biker barbeques.

Yes you read that right. Our caterers have also created Hawa an luaus German Oktoberfests Italian extravaganzas and even Roaring Twenties celebrations. We will share our recommendations for caterers who specialize in the menus you want and we'll help you select menus items.

We want everyone to have great time at your function so we're happy to accommodate special needs. Below are just few categories of consumers we are accustomed to serving. We also welcome your suggestions and your recipes.

Diabetic Guests We can serve whole grain pastas with no sugar added tomato sauce and breads cakes and cobblers made with whole grains and sugar substitute instead of sugar. Guests on Gluten Free Diet Simply let us know that you wish to accommodate these guests and we will not add thickeners containing gluten to any meat seafood or vegetable dish. We can also supply breads and desserts made with rice flour potato starch and tapioca flours.

Guests with Allergies The most common allergies to food are wheat nuts tree nuts fish shellfish soy eggs and dairy products. We can prepare foods and adapt recipes so that none of these ingredients are included. Vegan and Vegetarian Guests Most of our vegetarian dishes do not include dairy products but we can easily label those that do for our vegan customers.

Many of our vegetable dishes are favorites of vegans vegetarians and omnivores alike. Most weddings include at minimum music during the wedding ceremony. This could be live or recorded music as serene or as raucous as you'd like it to be.

Your rehearsal dinner and your reception can also be as lavish as you want with live musicians an emcee or DJ comedians magicians or other performers—whatever you can dream up we can supply. You may have favorite musical group in mind but if you don't we are happy to make recommendations for you. We have sample CDs and DVDs you can borrow to help you make your selections. For your consideration here are few local groups we routinely work with.

Dat Noise DJs This organization provides DJ services and wide variety of recorded music. They can provide packages that range from classical selections to golden oldies to rock and roll. The DJs are willing and able to serve as very entertaining emcees on request. They can even appear in costume if desired.

Soulful String Quartet This group specializes in classical selections but their range extends to more lively Celtic selections as well. Yo Mama's Rock Band This group of five performs vocals and instrumentals that date from the 1960s to the 1990s. They also have few entertaining dance numbers they can perform on request.

Haywood's Hoedown As you might guess from their name this group of six performs vocals and instrumentals from classic country and country rock. One member is also an experienced caller for square dances and contra dances. Martinson Family Entertainers The Martinsons are unique family that specialize in local entertainment and emcee services. Jacob Martinson and his son Evan are talented comedians; wife Tammy is an amazing magician and daughter in law Misty is gracious singer and emcee.

Are you looking for special destination for your honeymoon. Here are few that our clients have raved about. We'd be happy to arrange the honeymoon of your dreams for you. WhirlWind Resort Grand Bahama Island This romantic beach resort is perfect for active couples.

The resort offers snorkeling wind surfing scuba diving and sailing expeditions and hosts two night clubs for nights of music and dancing. Rockaway Hideaway Roatan Honduras If you want tranquil setting on the ocean you can't get any more peaceful or beautiful than the island of Roatan. You'll enjoy sunsets from your cabana set on stilts above the turquoise waters.

Snorkel scuba dive kayak or just lounge in your hammock. You can also enjoy expeditions to archaeological sites in Belize or mainland Honduras. Forever Mountains Resort Wyoming Cuddle in your own private cabin in this amazing resort. Enjoy horseback riding in summer sk ng in winter or simply relax in your hot tub and soak in the incredible view.

Golden Hills Ozark Resort Arkansas You might not think of Arkansas for your honeymoon but staying here is real treat. Set among the beautiful Ozark Hills amid waterfalls and thick forests this venue is the perfect pick for couples with limited travel time or budgets. Secret Canyon Guest Ranch Idaho This is our local favorite.

You'll have your own cozy cabin at this resort. Depending on the season you can wander the hills on foot or snowshoes float down river go horseback riding or simply relax and enjoy the gourmet food and lovely ambience. Near Bonner's Ferry Idaho.

The destinations described above are only few of the ones we can recommend. If you have particular area of the country or of the world in mind we can help you find the ideal location for your honeymoon. Everyone deserves to have wonderful time at your wedding.

We want to take care of any special needs of the wedding party or the guests. We're happy to accommodate any of the following special needs. Wheelchairs or crutches We know which venues are convenient and easy for this group to use and we can arrange for transportation as needed.

Hearing impairments We can provide assisted listening devices or sign language interpreters. Just ask. Vision impairments We can arrange for announcements invitations and thank you cards in large print or Braille.

Dietary restrictions Our caterers can provide whole menus or individual items that are gluten free sugar free and free of common allergens such as peanuts. See the Catering page for more information. No wedding would be complete without gifts. However so as not to end up with duplicate items or items you don't need we recommend suggesting list of possible gifts that your guests can purchase for you at gift registry.

We can give you catalogs from all the popular stores to help you make your gift list. Katrina's Weddings will be happy to set up gift registries for you at any or all of the following popular stores. We can also coordinate with any other stores you suggest.

Will your guests need transportation to and from the airport. Do you want to travel from the wedding ceremony to the reception in horse drawn carriage. We can arrange the transportation services you need and we can decorate or disguise the vehicle as much as you wish.

Some of the options we can provide are as follows. Limousine Service We can provide chauffeured limousine service on any route you choose. Limousines of different sizes and styles are available for your comfort.

Convertibles In warm weather we often receive requests for convertible vehicles. We can arrange for classic models or the most current styles. Secure Transportation For high profile ceremonies or transportation of dignitaries we can arrange for secure vehicles and trained bodyguard services. Several vehicle types are available.

Horse drawn Carriages You'll feel like royalty riding in horse drawn carriage. You can specify different sizes and types of carriages as well as two horse or four horse team. Helicopters Yes we've even arranged for the wedding party to arrive by helicopter. Other Special Transportation We can arrange for sky diving drops hot air balloons dogsleds or sleighs in wintertime and so forth—your travel method is limited only by your imagination.

We're here to make your wildest dreams come true. We know how to handle high profile weddings. We can ensure that your wedding remains private and that all your guests are safe.

Katrina's Weddings can provide the following. Security Guards We contract with local authorities to provide security guards for parking lots and building entrances. You may specify whether you would prefer guards in uniforms or dressed more formally as hired ushers. Body Guards If you need the utmost personal security we can work with local bodyguard service to provide round the clock armed personal protection.

Secure Transportation Our limo service can provide secure transportation with experienced driver guards to take you wherever you want to go. You’re in charge. Simply select the elements you want us to handle. Most prices are quoted in ranges because your wedding is your individual event.

It can be as simple or as lavish as you want it to be. After we sit down together to plan for your special day we’ll quote you exact prices. Researching appropriate locations for your approval $35 hour. Booking location fee includes standard contract $125 location.

Location preparation decorating and prepping location for ceremony or reception. Location cleanup removal of all decorations & trash restoration to original condition.

Researching officiant minister rabbi other for your approval $35 hour. Booking officiant $35 officiant. Flowers see brochure photos. Simply Elegant package $359.

Lush Beauty package $550. Flowers Forever package $725. Custom packages $350 to $1200.

Researching musicians for your approval $35 hour. Booking musicians includes standard contract $55 group. Catering see menu listings. Three course dinner $27 to $39 person.

Five course dinner $45 to $63 person. Party trays $42 to 79 per tray. Three layer cake with traditional decoration $450.

Five layer cake with tradition decoration $525. Custom cake – three layers $575 to $650. Custom cake – five layers $$700 to $825.


Standard package $1895. Deluxe package $2500.


60 minutes $590. 90 minutes $725. The following are testimonials from some of our clients and selected photos from their celebrations are used with their permission.

Tony and Sandra Maldaco "Our wedding could not have been more fun or more picture perfect. We wanted medieval theme for the wedding and reception and Katrina's Weddings executed our wishes down to the last detail. Check out the photos. Beau Thompson and Becca George "Our families are both rather formal so we wanted very traditional classic ceremony and reception.

Everything was beautiful and we enjoyed our day so much because Katrina's Weddings took care of all the details. Paul and Katie Spears "We had only modest budget to work with but we were new to the area and we needed help. Katrina's Weddings delivered the enjoyable affordable wedding we wanted.

We even had band and everyone danced at our reception. At Katrina's Weddings we're proud of our staff. We are all experienced creative organizers who are accustomed to directing all aspects of wedding planning. You will be assigned personal wedding planner from among the following staff members.

Katrina Dwyer As you might guess Katrina oversees all operations here at Katrina's Weddings. But she still likes to participate first hand by planning few high profile and specialty weddings each year. Katrina has more than years experience in delivering wedding bliss to happy couples. Stephanie Amberson Stephanie comes to us from an art gallery and banquet background so it should come as no surprise that her specialty is classic formal weddings.

Patrick Lyon Patrick has degree in interior design so he is particularly known for his excellence in room settings. He loves variety and can help you plan an elegant white tie event or whimsical theme party. Kimberly Seiche Kimberly has been planning weddings in our area for nearly years.

She will make your dream wedding reality. Manuel Rioja Manuel comes to us from Spain via Los Angeles where he designed celebrity weddings for seven years. He brings California creativity and dash of international savoir faire to our area.

Jeannette Dwyer Jeanette is Katrina's daughter so she grew up in the wedding business. You couldn't ask for more knowledgeable wedding planner. Katrina's policies pertaining to our wedding planning services are outlined below. Please note that the following policy statements will be included in your final contract with us.

Minimum Guaranteed Headcount Price for Catering. During your wedding planning process you will be offered wide variety of catering options from which to select and you will be quoted price per guest. For events with meals catering and bartending services use of rented furniture decorations and place settings we will require minimum price that will not be determined by attendance.

Prices quoted by your wedding planner are guaranteed for thirty days from the date of the quote and are not guaranteed until included in the contract.


If you choose to cancel your reservations with us within days of your scheduled event we will refund 100% of your money. If you cancel within days of your scheduled event we will refund 50% of your money. If you cancel within days of your scheduled event we will refund 20%.

We cannot offer refunds for cancellations in less than days of your event.

Rental Damage

When using our staff or subcontractors at your event Katrina's Weddings covers the cost of insuring rented furniture decorative items place settings and or cooking and serving equipment. If you choose not to use our staff or subcontractors when renting furniture or other items from us we require damage deposit of $750. When rental items are delivered to you you will also receive list of items that must be returned with values for each piece. Your damage deposit will be refunded in full when all listed items have been returned in undamaged condition.

Payment Due

We require 50% deposit at the time you contract with us and reserve date for your event. We will bill you for the remainder of the total cost days before your scheduled event. This remainder is due upon receipt and must be paid in full before the event.

Katrina's Weddings Incorporated maintains general liability and damage insurance policy Insurance Certificate #9785 from Tarvell Corporate Insurance Services. Policy details as well as the scanned certificate may be viewed on our website at www.katrinasweddings.com. Should you have questions regarding insurance or liability issues for your event please feel free to call our office to discuss your concerns with us.

Business proposal example

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How to Write An Event Planning Proposal

Published by eventcertificate on.

Are you an event planner looking to win over potential clients and secure their business? Look no further than the event planning proposal – a critical tool in convincing clients that you’re the perfect planner for their event or wedding.

Crafting a winning event planning proposal is all about showcasing your skills, experience, and attention to detail. To help you succeed, we’re breaking down the 5 most important pieces of a successful event planning proposal. By following these 5 Ps, you’ll be well on your way to winning over clients time and time again.

event planning proposal wedding planner

The introduction section of your event planning proposal is your opportunity to make a great first impression and showcase what makes you and your team stand out from the rest. Take the time to carefully craft a compelling introduction that highlights your strengths and expertise. If you are a solo planner, use this section to introduce yourself and your background, emphasizing what sets you apart from your competition.

To make your introduction effective, avoid the trap of focusing solely on basic facts about your business, such as how long you’ve been in business or how you got started in event planning. Instead, focus on the skills and experience that you bring to the table and how these skills will be beneficial to the client. This could include specific experience in planning events similar to the one the client is requesting, specialized training or certifications, or unique skills and expertise that make you uniquely qualified to deliver the event of their dreams.

By emphasizing your strengths and experience in your introduction, you can build trust and credibility with potential clients. They will see that you have the knowledge and expertise to handle their event with confidence and ease. It’s important to remember that this section sets the tone for the rest of the proposal. If you can capture the client’s attention and convince them that you are the right planner for their event, you’re off to a great start.

Instead of:

“We’re ABC Event Planning & Design and we’ve been in business for 20 years. We fell in love with event planning….”
“After 20 years serving event planning clients in Atlanta, one of the main things we’ve learned is that not everyone is looking for the same event. That’s why we work with clients to….”

See what I did there? I was still able to include information about my years of experience, but it was less focused on presenting boring facts, and more on showing the client how these facts are beneficial to them.

Download our 5-Star Rated Event Planning Proposal

wedding planner business proposal

In order to craft a successful event planning proposal, it’s essential to not only showcase your strengths and expertise, but also to clearly outline your process for working with clients. Many business owners assume that their clients understand their process, but this is often not the case. Particularly for clients who have never planned an event before, it can be difficult to understand what the process entails. By providing a clear and concise overview of your process, you can both educate and impress potential clients.

The process section of your event planning proposal should detail the steps that you will take to ensure a successful event. This could include everything from initial consultations and venue scouting, to vendor selection and event coordination. By outlining the steps involved in your process, you can give potential clients a sense of what to expect when working with you and demonstrate your commitment to a seamless and stress-free event planning experience.

It’s important to remember that the process section should be tailored to the specific needs of the client and the event in question. Take the time to understand the client’s vision and priorities, and tailor your process to meet their unique needs. This will demonstrate your attention to detail and your commitment to creating a truly personalized experience.

Some key things to include are:

While this is not the time to write a detailed 20-page list of tasks for your clients. It is definitely the place to give them an overview of what to expect, so they can better understand the benefits of hiring you.

3. Packages

It’s important to remember that this is not the time to list every single service you offer – instead, you should focus on tailoring your package recommendations to the specific needs of the client and their event.

Chances are, if a client has requested a proposal from you, you’ve already had some initial conversations with them and have a sense of what they’re looking for. Use this information to personalize your package recommendations and highlight the options that are best suited to their needs.

In this section, it’s important to clearly outline the packages that you are recommending and explain why you believe they are the right choice. What specific services or features are included in each package, and how will they benefit the client and their event? By providing this level of detail, you can help the client make an informed decision and demonstrate your expertise and attention to detail.

Remember, your goal is to make the client feel confident in their choice to work with you as their event planner. By tailoring your package recommendations and clearly outlining the benefits of each, you can build trust and show the client that you are the right choice for their event planning needs.

event planning proposal

The fourth P of your event planning proposal is all about pricing. As a wedding planner, it’s important to recognize that your clients often come to you with a budget in mind. By including your pricing information in your proposal, you can help them make an informed decision about whether your services are the right fit for their needs.

It’s worth noting that while pricing is certainly important, it shouldn’t be the main focus of your proposal. Instead, you should be selling your clients on the benefits and value of your services before diving into the details of cost. By showcasing your expertise and outlining how you can help make their event a success, you can build trust and excitement with potential clients before discussing pricing.

When it comes to pricing, transparency is key. You should never be vague or try to hide your prices from clients. Instead, be upfront and honest about the costs associated with your services. This will help clients better understand the value of what you offer and make an informed decision about whether your pricing fits within their budget.

If a client is uncomfortable with your pricing, don’t panic! This is an opportunity to have an open and honest conversation about their needs and how you can work together to create a package that fits within their financial comfort zone. By being flexible and responsive to their concerns, you can build trust and rapport with potential clients and ultimately convert them into happy customers.

5. Policies

The fifth and final P in your event planning proposal is all about your Policies. While some event planners may overlook this crucial section, it’s important to provide clients with all the necessary information to make an informed decision.

Here’s where you can outline your business policies for clients. This includes details such as the expiration date of the proposal, whether you will hold their event date until they make a decision, the deadline for responding to the proposal, payment policies, deposit requirements, and cancellation policies.

By including these policies in your proposal, you are demonstrating your professionalism and transparency with clients. This can also help to answer any questions they may have, and ultimately, help them to feel more comfortable and confident in their decision to hire you as their event planner.

Keep in mind that not every client will come back to you with questions or concerns, especially if they are considering multiple event planners. By providing clear and detailed policies, you can give clients the information they need to make an informed decision and ultimately win them over as a loyal customer.

Event Planning Proposal Template

If you feel stuck creating the perfect event planning proposal, be sure to also check out this template . It outlines all the areas needed to create a winning event planning proposal. You just need to fill in the information and your branding.

Conclusion: Event Planning Proposal

In conclusion, a winning event planning proposal is crucial in convincing potential clients to choose your services. The five key elements to include in your proposal are people, processes, packages, pricing, and policies. By focusing on your skills and experience, educating clients on the planning process, personalizing your package recommendations, being transparent about your pricing, and outlining your business policies, you can present yourself as a professional and trustworthy planner. Remember to always keep your client’s needs in mind and provide them with all the necessary information to make an informed decision. With these tips in mind, you can create a winning event planning proposal and increase your chances of winning over clients time and time again.

And if you have questions about creating a proposal, do not hesitate to reach out .

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Proposal Templates > Wedding Planner Proposal Template

Wedding Planner Proposal Template

Planning a once in a lifetime event is important for both you and your clients. Impress your new prospects with this elegant and detailed wedding planner proposal template.

wedding planner business proposal

Size: 132 KB

2. W edding Event Catering Proposal

wedding event catering proposal

Size: 42 KB

3. W edding Event Photography Proposal

wedding event photography proposal

Size: 109 KB

4. W edding Ceremony Event Proposal

wedding ceremony event proposal

Size: 10 MB

5. W edding Event Menu Proposal

wedding event menu proposal

Size: 679 KB

6. Summer W edding Event Menu Proposal

summer wedding event menu proposal

7. Sample W edding Event Proposal

sample wedding event proposal

8. W edding Event Proposal Example

wedding event proposal example

Size: 88 KB

9. W edding and Reception Event Proposal

wedding and reception event proposal

10. Simple W edding Event Proposal

simple wedding event proposal

11. W edding Event package Proposal

wedding event package proposal

Size: 95 KB

Your proposal for a wedding event is, first and foremost, a representation of your customer. Because organizing an event necessitates tailoring it to your client’s demands and budget , your proposal should represent a personal and unique wedding event. An event proposal for a wedding is a detailed document that describes the services you will give for the wedding. It combines your company brochure, marketing campaign , and sales pitch into one package. A wedding event planning proposal is essential for attracting potential consumers interested in your event or wedding planning services. Clients will be persuaded by your proposal that you are the finest planner for their event and that you will deliver exactly what they want.

Event planning is a service business , and the service, personal touch, and creative approach are what make an event successful and memorable, two qualities that go a long way toward bringing in new clients. A wedding event proposal template could help you ensure that you have a well-researched and well-written format that you could use as format for your future wedding events. You can choose one of our excellent templates listed above so that you don’t have to start one from scratch. Other than that, if you want to write on your own, follow these steps below:

Begin by giving a quick overview of yourself and your event planning company. Include details such as the length of time you’ve been in business and your professional experience. This is the section of your event planning proposal where you introduce your company and staff to potential clients. If you’re a single planner, this is where you’ll introduce yourself and explain why a customer should hire you over the competition.

Give an overview of the actual event, including facts mentioned during meetings such as the event’s objective, broad time period, number of guests, and potential locations.

This section is really crucial. The customer need precise information on the services you will deliver for this event. The numerous services that are offered are clearly listed on a checklist with bullet points. The packages that you are suggesting to this particular client should be included here. As a result, it’s critical to tailor your package suggestions for each client. The client should be able to understand why you recommended these packages and what is contained in each after reading it.

Create a section titled “Proposed Costs” and continue to walk the customer through the various components of the event by thoroughly describing the costs and include pricing throughout the proposal. Assist your customer in viewing your proposal as a sequence of phases, each with its own set of services and pricing. Provide a thorough overview that includes the price of each item as well as its function so that the customer can see the event and the associated costs.

A proposal is a means to present a concept and express your requirements, and it’s crucial for supervisors since it allows them to obtain information in writing and act with full knowledge of the consequences of their decision.

It marks the beginning of your marriage. It’s where it comes to life, where it takes form. Your ceremony is the place when you and your spouse make public your selected commitments, vows, and goals. Simply put, here is where you and your partner celebrate your commitment.

You should employ your wedding planner at least twelve months before your wedding date for a typical engagement.

An wedding event proposal gives your potential clients an overview what their wedding would be– it also helps you win them over! To help you get started with this, download our easily customizable and comprehensible Wedding Event Proposal today!

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Wedding Planning Proposal

wedding planner business proposal

Company Profile


wedding planner business proposal

Wedding Checklist

Terms and conditions.

Acceptance and Signature

Free wedding planning proposal templates, you plan weddings, let us plan your proposal. let this wedding planner template take over and vouch for your best first impression on your potential clients. our templates put together the right features at the right place and everything you need to make your clients feel reliable and confident about assigning their wedding plans to you..



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wedding planner business proposal

Table of Contents

Introduction, company profile, cover letter, wedding checklist, available services, wedding planning proposal template, why you need our wedding and bridal coordination services.

Your wedding day. The statement “I do” intertwines the lives of two different people. From worlds and cultures apart, a magical feeling called love meets and manifests the eternal promise for each other. The pledge of devotion lingers at the core of one’s spirit.

Imagine yourself going down the aisle wearing your long and beautiful dress to meet your prince charming. Love is in the air. Now reality comes. How would all of it be possible without the suppliers and  wedding planner ?

Who is going to plan and conceptualize the church wedding rites, reception, and buffet menu?  Who will supply the beautifully crafted wedding rings without breaking the bank account?  What will be the theme and colors of the flowers?

These are just a few of the many, many concerns you will have. You may think “If you want to save, forget the planner!  Wedding planning  is a piece of cake.” However, the truth of the matter is that the wedding planner or coordinator is NOT an additional expense. They are a “major” supplier. A wedding is a once in a lifetime event worth spending for. And a dream that is not carefully planned turns into a nightmare. A wedding planner will make sure that your dream does come true.

Getting a  professional wedding coordinator  to arrange and organize your dream wedding is important. You need a well-trained and highly proficient team to (a) plan and conceptualize the pre-nuptial and on-the-day event;  (b) provide cost-budgeting of the wedding essentials; (c) implement effectively the well-planned coordination services months before the event

We at  ::SenderCompany::  have been in the  events management services and wedding coordination business for more than ____ years. We  will  make your dream wedding come true. Let us be a part of your much-awaited celebration – of life, love, hope and dreams…you can be sure that we will make it the best it can possibly be.

wedding coordination proposal sample

A Marriage Made in Heaven…

A Marriage Made in Heaven… Have stress-free and fun-filled wedding with us

::SenderCompany::  Profile:

::SenderCompany::  – has been in the events and wedding coordination services industry for more than ________ years.  ::SenderCompany::  is a recipient of numerous awards in the service sector that continually provides excellence and dedicated service to its clients throughout the U.S. Trust us to provide you with:

Our contact information:

::SenderName:: ::SenderCompanyAddress:: ::SenderCompanyPhone::

wedding planner business proposal

Dear  ::ClientPrimaryContactName:: ,

Greetings from the  ::SenderCompany:: !

We would like to take this opportunity to introduce our company, and also recommend our events management services for your wedding and bridal needs.

Introduction of how company started.

::SenderCompany::  offers worry-free and comprehensive packages without spending thousands!

::SenderCompany::  Bridal and Groom Package:

For more details and information on how we could help on your pre-nuptials arrangement, please call us at  ::SenderCompanyPhone:: . You may check our online site at www._________________ .com (website URL) for more packages and browse the wedding albums of our previous clients that may serve as your reference.

The pricing table below contains a detailed cost breakdown for each of our key areas of responsibility.

Cost Breakdown

This area will be automatically replaced with your pricing table that you create in Step 2 of your Proposal.

To get started, simply review and accept this proposal online via Quote Roller or print its PDF version, sign it, scan signed document and then send to  ::SenderEmail::

Thank you again and we are looking forward to assisting you in your much-awaited celebration!

::SenderCompany:: ::SenderName::

Wedding checklist & essentials

Wedding/ Bridal Coordination Services List and Pricing

1.) complete wedding coordination     .

2.) On-the day Coordination    

3.) Wedding Coordination Services      

4.) Other Services     

wedding planner business proposal

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Wedding event planning proposal powerpoint presentation slides

A wedding is the most memorable day of a person’s life. To make a couple’s special day perfect with your event planning expertise is both a rewarding and profitable business venture. Ensure your potential clients choose you to plan their wedding with this beautifully designed Wedding Event Planning Proposal Powerpoint Presentation Slides. With specially selected images that lay light on all the different elements of your proposal, this event management plan PPT template also has a nicely composed cover letter. The cover letter summarizes the overall scope of work involved in any project. An impressive beginning adds strengths to your pitch. Present the summary of your detailed event pitch in a comprehensive table of contents slide before explaining each stage in greater detail. With this PowerPoint presentation template, let your prospective client know that you are fully capable of handling the project efficiently. Preparation for all eventualities speaks of professionalism. This is a crucial factor in building customer trust in the wedding industry. List the host of services your company will provide for the event with aesthetically appropriate images presented in this PPT event proposal deck. A well-prepared wedding planning team functions seamlessly with pre-planned agendas as organized in this PowerPoint deck. Highlight your dedication towards the event’s success with a thoroughly rounded task checklist as provided with our wedding organization PowerPoint presentation template. Financial aspects of a wedding should be discussed before any actual preparations begin. Present your company’s comprehensive service packages for the couple to choose from. A detailed list with each package showing all the covered services reduces the chance of final-day ambiguities. Convey your sincerity and passion towards your work by smartly presenting your business’s core values to your audiences. Your professional tie-ups with hospitality giants will pose further proof of your efficiency in your proposal pitch. Introduce your highly-abled team of professionals to your potential clients and leave a lasting impression on them.

Wedding event planning proposal powerpoint presentation slides

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wedding planner business proposal

PowerPoint presentation slides

Introducing the Wedding Event Planning Proposal Powerpoint Presentation Slides. Available in multiple aspect ratios including standard (4:3) and wide-screen (16:9), this PPT deck is also compatible with both Microsoft PowerPoint and Google Slides. You can easily customize this professionally developed PowerPoint presentation to better reflect your company’s interests. Chose from a range of icons and additional slides provided with this deck to match your pitch’s demands. This PPT can also be saved under different file formats including JPEG, PNG, etc.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Wedding Event Planning Proposal. State Client name, Submission date, User assigned. Slide 2 : This slide displays Cover Letter for Wedding Event Services Proposal. Slide 3 : This slide displays Table of Contents of the presentation. Slide 4 : This slide also displays Table of Contents of the presentation. Slide 5 : This slide shows Introduction for Wedding Event Services. Slide 6 : This slide presents Wedding Event Service List. Slide 7 : This slide represnts Wedding Event Service List. Slide 8 : This slide shows Wedding Checklist for Wedding Event Services. Slide 9 : This slide depicts Additional Items for Wedding Event Services such as- Bridal and Entourage Bouquets, Floral Arrangement, Invitation & Table cards, Wedding Bands, Bridal Beauty & Makeup, Cakes. Slide 10 : This slide displays Table of Contents. Slide 11 : This slide shows Wedding Event Service Packages. Slide 12 : This slide shows Table of Contents. Slide 13 : This slide shows reasons for choosing us for Wedding Event Services. Slide 14 : This is About Us slide to showcase Company specifications. Slide 15 : This slide depicts Our Tie-ups for Wedding Event Services. Slide 16 : This is Our Team slide with Names and Designations. Slide 17 : This is Our Team slide with Names and Designations. Slide 18 : This slide displays Table of Contents. Slide 19 : This slide shows Client Testimonials for Wedding Event Services. Slide 20 : This slide displays Client Testimonials for Wedding Event Services. Slide 21 : This slide shows Table of Contents. Slide 22 : This slide describes Statement of Work & Contract for Wedding Event Services. Slide 23 : This slide presents Table of Contents. Slide 24 : This slide showcases Next Steps for Wedding Event Services. Slide 25 : This is Contact Us slide with Company name, Address, Phone number and Email ID. Slide 26 : This is Icons Slide for Wedding Event Services Proposal. Slide 27 : This slide is titled as Additional Slides for moving forward. Slide 28 : This is About Us slide to showcase Company specifications. Slide 29 : This is Our Mission slide with Mission, Vision and Goal. Slide 30 : This is 30 60 90 Days Plan slide. Slide 31 : This slide shows Timeline process. Slide 32 : This slide depicts Roadmap process.

Wedding event planning proposal powerpoint presentation slides with all 32 slides:

Use our Wedding Event Planning Proposal Powerpoint Presentation Slides to effectively help you save your valuable time. They are readymade to fit into any presentation structure.

Wedding event planning proposal powerpoint presentation slides

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Wedding Planner Business Plan Template

Written by Dave Lavinsky

start a wedding planning business

Wedding Planning Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their wedding planning companies.

If you’re unfamiliar with creating a wedding planning business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a wedding planning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your wedding planning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a wedding planning business or grow your existing wedding planning company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your wedding planning business to improve your chances of success. Your wedding planning business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Wedding Planning Businesses

With regard to funding, the main sources of funding for a wedding planning business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for wedding planning companies.

How to Write a Business Plan for a Wedding Planning Business

If you want to start a wedding planning business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your wedding planning business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of wedding planning business you are running and the status. For example, are you a startup, do you have a wedding planning business that you would like to grow, or are you operating a chain of wedding planning businesses?

Next, provide an overview of each of the subsequent sections of your plan.

Company Overview

In your company overview, you will detail the type of wedding planning business you are operating.

For example, you might specialize in one of the following types of wedding planning businesses:

In addition to explaining the type of wedding planning business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

Industry Analysis

In your industry or market analysis, you need to provide an overview of the wedding planning industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the wedding planning industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your wedding planning business plan:

Customer Analysis

The customer analysis section of your wedding planning business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, bridal couples, families of bridal couples, and friends of bridal couples.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of wedding planning business you operate. Clearly, the mother-of-the-bride would respond to different marketing promotions than young friends of the couple, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Wedding Planning Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other wedding planning businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes church wedding hosts, personal friends of the bride or groom, retail department stores that offer wedding attire.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But, you should be able to find out key things about them such as

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a wedding planning business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of wedding planning company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide 3-4 pre-wedding planning sessions with your client, will you offer a full traditional wedding and reception package, or will you offer to arrange child care for babies and children during the reception?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your wedding planning company. Document where your company is situated and mention how the site will impact your success. For example, is your wedding planning business located in a busy retail shopping district, is it attached to a major event center, or is it near an exceptional wedding venue? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your wedding planning marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your wedding planning business, including answering calls, planning and providing wedding planner services, billing clients and maintaining records, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth wedding, or when you hope to reach $X in revenue. It could also be when you expect to expand your wedding planning business to a new city.

Management Team

To demonstrate your wedding planning business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing wedding planning businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a wedding planning business or successfully running an event planning business.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with prospective clients three times each day, and/or offer a few, small wedding planner services as a gift to the bride? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your wedding planning business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a wedding planning business:

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of contracted clients on a 6-month planning calendar.

Writing a business plan for your wedding planning business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the wedding planning industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful wedding planning business.

Wedding Planning Business Plan FAQs

What is the easiest way to complete my wedding planning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your wedding planning business plan.

How Do You Start a Wedding Planning Business?

Starting a Wedding Planning business is easy with these 14 steps:

Learn more about how to start your own wedding planning business .

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Wedding Planning business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.

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