drop shipping business plan pdf

Drop Shipping Business Plan & Free Template Included

If you're looking into how to start a dropshipping business , you've no doubt come across articles about what is drop shipping , how to dropship , and how dropshipping works . 

But, that information is useless if you aren't using it to help craft a detailed and actionable dropshipping business plan. This single document can outline how your business operates, give you ideas for carving out your dropshipping niche , and more.

Keep reading to learn what a dropshipping business plan is, how to create one, and access our free template to get you started.

What Is a Drop Shipping Business Plan?

A dropshipping business plan is a document that outlines the structure, finances, operations, and competitive advantages of your business. The business plan acts as a roadmap that will guide your decision-making and help you grow your business and dropshipping profit margin .

How To Make a Drop Shipping Business Plan

Drafting a dropshipping business plan starts with a lot of research. You need to understand what type of business you'll build, clarify your dropshipping business ideas , and establish guidelines for future employees. Don't underestimate the value of data, or you'll be making one of the most common dropshipping beginner mistakes and hamstringing your business before you start.

Here are the things you'll need to look at before drafting your plan:

• Business Identity. If you don't already have a clear picture of what you want your business to be, you're not far along enough to draft a business plan. Ask yourself what your business will do and why they'll do it. This will play a major role in your dropshipping eCommerce marketing and dropshipping ads in the future. It will also help keep you on course as you grow, so you don't just jump on the latest eCommerce trends as they happen.
• Problems in the market. Your business needs to be solving a problem that consumers are having if it's going to succeed. This problem may be an underserved niche, poor customer service for dropshipping , or even a complete lack of the types of products you'll be selling. Determining the gaps in the market now will make it much easier to position your new business for success.
• Customer demographics. Knowing who your prospective customers will be, what motivates them, and how they like to shop are valuable factors in growing your business. Unfortunately, this isn't information you'll find in dropshipping books or in a dropshipping course . You'll need to do your research on the market, track the activities of your prospects, and build a profile for your ideal customer. This will make it much easier to adapt your model to meet their needs.
• Competition. It's nearly impossible to start a business that has no existing competitors. This is especially true for dropshipping, where your dropshipping suppliers will likely also be working with your competitors. You'll want to understand what they do right, what they get wrong, and areas where you can show that you're the right business to buy from. You may discover they used the wrong dropshipping website builder or that you can use drop surfing to undercut their prices while maintaining your margins. The more information you have, the more dangerous you'll be.
• Sales and marketing channels. You'll be building a dropshipping website for sure, but what else will you be doing? Social media marketing may be on the table or traditional advertising may be a factor. Take a look at some of the best dropshipping websites in your chosen niche and click through various social media links to see how they market their products. Learn from their successes and failures and stick with the channels that seem to work best.

Dropshipping Business Plan Outline

To start off on the best foot, you'll need to create an outline for your business plan. In the end, this document will likely end up as ten or more pages, but not every section you include will be as long or valuable. Luckily, a dropshipping business plan is nearly identical to an eCommerce business plan , so the sections are pretty standard.

You need to include the following sections in your dropshipping business plan:

1. Executive Summary

This first portion of your business plan should act as a summary of everything that follows it. In the simplest terms, try to distill your business into a single page. Cover your business concept, product offerings, target market, competitive advantage, finances, and more. A mistake or missed opportunity on this page can cost you investments and loans. Most investors go straight to this page before deciding whether they'll even continue reading. If you can't answer " is dropshipping worth it ?" in this section, you'll never get the money you're seeking.

2. Company Mission and Overview

Here, you'll take a bit of a closer look at who you are and what defines your business. You should view this section as an introduction to your business that can establish what makes you unique and further clarify why you're worth investing in. Make sure to address the business structure, your background and experience, and what team members you'll need (think of the various dropshipping jobs available). This is a great section to emphasize your strengths and set up the expectations for the rest of the document.

3. Market Analysis

All of that research we told you to do above will come in very handy in this section. You'll want to outline the competitors in the field and how you'll be able to take market share from them. The most common way to do this is to perform and include a SWOT analysis. This is a breakdown of your business's strengths, weaknesses, opportunities, threats. This section really highlights what qualities you bring to ensure your business will be a success. For some insight into how they work, here’s an example of SWOT analysis for restaurant .

4. Product Types Offered

Here, you'll want to go in-depth about the different dropshipping products you'll be selling. Try to be as specific as possible and cover each different category you plan on operating in. You can also include a timeline if you plan on rolling out different categories at different times for seasonal demand planning . The big value in this section is that it will help keep you focused in a particular industry and keep you from trying to expand too quickly into areas that you aren't well-suited for.

5. Marketing Plan

Whether you're looking to score investors or just want to increase sales, your marketing will play a major role in your success. You'll need to explain what channels you want to advertise on and why. If you choose to use eCommerce PPC ads or affiliate marketing vs dropshipping , you'll need to create a dedicated budget. The more specific you are here, the more likely you are to avoid excessive spending or adopting networks that offer little return.

6. Operations Plan

Your operations plan helps define how you go about finding, buying, selling, and shipping products. Luckily, part of this section is easy to explain as having your suppliers handle the shipping is how to make money dropshipping . Still, you'll want to explain where you find these suppliers and what types of criteria you'll use to weed out products and suppliers you don't want to work with.

7. Financial Plan

Finally, you'll need to explain what your initial capital is and how you'll use it to create a profitable business. Usually, this section will include an income statement, balance sheet, and cash-flow statement. This section is often the largest in a business plan and needs to be thorough and mistake-free. Nobody will want to invest in a business that doesn't have a strong understanding of finances and how to make money. Think of things like, "Which one of the best banks will you open an account with" and "How will you accept payments?" Answer these questions here before an investor has to ask, and you're more likely to get funding.

Dropshipping Business Plan Sample

You can also build your dropshipping business plan using this free downloadable dropshipping business plan sample .

Once you download it, give it a look through. You’ll see an example of a food dropshipper's business plan for reference. We've included all seven sections and a few subsections to help you see the amount of detail expected in a business plan. It's mostly filler text, so you can edit the areas that you need and remove the rest.

Luckily for this business owner, BlueCart’s online marketplace is a great choice to find food suppliers for your burgeoning dropshipping business. With over 92,000 buyers, BlueCart offers one of the best dropshipping platforms on the market, and we can help you take your business to the next level with exposure and access to buyers and sellers alike. Not to mention, we have a strong bank of dropshipping articles that can help you go from asking questions like, " is dropshipping dead ?" and " is dropshipping legal "? to making money.

Frequently Asked Questions About Dropshipping Business Plan

Since dropshipping business plans can feel overwhelming to create, there are a few topics that come up regularly. Let's take a quick look at the most frequently asked questions.

Do You Need a Business Plan for Dropshipping?

Yes, you need a business plan for dropshipping! You should never start a business without planning out how you'll grow it for long-term success and dropshipping businesses are no different. You may consider using a business process flow chart template to map out your processes.

How Profitable Is Dropshipping?

Dropshipping businesses can be very profitable if you choose the right niche and manage to market yourself well. Though margins can be low, the costs are also very low, and you can scale at a much faster pace than other business models.

How Much Do Dropshippers Make On Average?

Most dropshippers make a profit of between 15%-20%. However, the most successful dropshippers have seen a margin of nearly 300%. Since costs are very low, most dropshippers choose to keep all the profit themselves, rather than reinvest the money in the business.

That's the Plan, Stan

Creating a solid and informed dropshipping business plan will go a long way to helping you build a successful business. Do your research, invest in the right people and tools, and adjust your business plan as you grow. These steps can help you build a long-term business with strong margins.

For more guidance, check out our dropshipping for dummies guide where we cover topics ranging from dropshipping automation to reverse dropshipping and more.

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Are you teeming with a groundbreaking dropshipping business idea but uncertain how to kickstart your venture? Fear not! Crafting a meticulous dropshipping business plan is your compass.

My comprehensive guide covers the pivotal steps and 13 indispensable tips to ensure your dropshipping success.

From defining your business model to pinpointing suppliers, marketing strategies, and financial projections, we leave no stone unturned. Discover the roadmap to setting clear goals, attracting investors, and navigating legalities.

With insights from top dropshipping store owners, learn why a business plan is your playbook, guiding every strategic move.

So, if you want to learn how to create a short business plan for dropshipping, keep reading!

Table of Contents

What Is a Dropshipping Business Plan?

A dropshipping business plan is a comprehensive document that outlines the essential elements of starting and operating a dropshipping business. So, whether is the dropshipping business model , or any other ecommerce model , creating a business plan is crucial.

Hence, a dropshipping business plan covers key elements, starting with an executive summary detailing the business overview, mission, and objectives.

It defines the dropshipping model, target market, and niche. Also, the plan includes a thorough market analysis, articulation of products, identification of suppliers, and a robust sales and marketing strategy.

Not only that, but operational aspects, financial projections, legal compliance, risk assessment, technology specifications , and exit strategies are integral components as well.

A simple dropshipping business plan should give you a good idea of your goal . Additionally, it should guide you through each stage of starting and running your online venture.

👉 Check out the Top 25 Ecommerce KPIs to Track For Your Dropshipping Store.

Moreover, the goal is the roadmap of your business and the guide for setting all your activities so you can achieve them.

So, since you can set it clear in your business plan for dropshipping, you can always go back to the first page and remember where you want to see your dropshipping business in a certain period of time. And there you go, back on track!

So, why exactly is the business plan for dropshipping crucial?

👉 Check out the Top 11 Richest Dropshipping Store Owners In The World.

Why Is Business Plan Important When Starting A Dropshipping Business?

✅ get clear on your goals.

Ever tried reaching a destination without a map? A business plan is your map. It helps you figure out where you’re going and why.

✅Think Strategically

Picture it as your playbook. A business plan lets you strategize – who your competitors are, who you’re targeting, and how you’ll stand out.

✅ Use Your Resources Wisely

Money matters! A business plan helps you budget smartly and understand what you need to make your business rock.

✅ Spot Risks Before They Spot You

Ever heard the saying, “Forewarned is forearmed”? Your business plan helps you spot risks ahead of time and come up with plans to tackle them.

✅ Attracting Investors or Financing

Need cash? Investors and lenders want to see you’ve thought things through. A solid business plan makes them say, “This person knows what they’re doing!”

✅ Business Plan is Your Communication Tool

Explaining your business to others? A business plan is like your cheat sheet. It helps you express your genius idea in a way everyone gets.

✅ Measure Your Progress

It’s like a report card for your business. Are you winning or losing? Your business plan helps you keep score and tweak your game if needed.

✅ Your Daily Operational Guide

Ever felt lost during the daily grind? Your business plan is like a compass, guiding your day-to-day decisions.

✅ Stay on the Right Side of the Law

Legal stuff can be a headache. A business plan helps you make sure you’re following the rules, and avoiding any nasty surprises.

✅ Planning as a crucial part of your dropshipping business plan

Planning for the long haul? A business plan can help with passing the baton, ensuring a smooth transition in leadership or ownership.

You cannot underestimate the importance of proper planning because it is core to how your business takes shape.

It is crucial to a successful launch and making better decisions in the future. And it is actually the foundation of success. Here I share the best predictions: What is the future of dropshipping ?

Think of it as a road map; you can travel without one, but it can only increase your chances of getting lost along the way.

Now you are probably aware of the importance of proper planning. But if you have never created an e-commerce business plan, and you do not even know where to start, you do not have to look for dropshipping business plan examples elsewhere.

However, before creating your e-commerce business plan, you need to gather certain information. Then, you can get everything down on paper.

👉 Learn about Dropshipping: Is It A Real Business or a Get-Rich-Quick Scheme?

How to Create a Dropshipping Business Plan?

I will guide you through several essential steps for developing a business plan for dropshipping. However, there are various free dropshipping business plan templates to use as well.

Step 1: Choose a Product To Dropship

First thing first, you need to make a decision about what you want to sell. Thus, this step mainly contains brainstorming about the products that are mostly selling on the market, or maybe products that you have the most knowledge of.

Surely, I know that the beginning is always the hardest, and making a decision about the one that sells most and the one that I desire is hard too.

However, I recommend you make a mix between the two. Thus, as a dropshipper, you can choose a one-product store or a niche store . And believe me, both work perfectly fine!

For example, you can go to Google Trends , type each product keyword, and see the results from customer searches.

👉 Learn The Ultimate Guide: How to Use Google Trends for Dropshipping .

This tells you a lot since you can see what customers mostly demand. Using this tactic you can also check which products to include in your niche store. So, let’s try it out.👇

Here’s our guide on how to dropship phone cases successfully.

Next, you can check trending or winning products on some popular and trustworthy websites, like Dropshipping.com , or AutoDS . Hence, this way you can also check what customers mostly buy.👇

Finally, we recommend you always check product profitability . Thus, check product supplier prices, and market prices, and this way you can see the profit margins.

Luckily, today you have various dropshipping platforms that have already done that for you, so the only thing you should do is do a little research.

For example , I visit the Dropshipping.com product directory , then I type in the specific product keyword, and I get all the results I need. Take a look.👇

Also, you can sort the products by shipping costs or product prices, but that’s up to you.

Step 2: Do An In-depth Market Research

However, looking for products over the internet getting ideas, and checking the results on Google Trends is not enough. Therefore, next, conducting market research is essential for your business plan for dropshipping. Thus, you need to make an in-depth industry analysis.

First, you can start by checking the industry market share, or the industry leaders. But, more importantly, you better start by checking whether the products you selected are desirable.

Thankfully, you have various amazing product research tools that can help you find your winning products.

Thus, I use the AutoDS product research tool personally, and it’s great for quickly finding, checking, and bringing in products.

With it, I can easily look up popular products and get info like product details, suppliers, profitability, prices, shipping, ratings, and reviews.

👉 Check out Sell The Trend Review: Find Winning Dropshipping Products .

Step 3: Competitor Analysis

Correspondingly, do not underestimate your competitors! Instead, get to know them as if they are your best friends. You know the rule – keep your friends close, but enemies closer.

If you want to always be a step ahead of them, you should check their dropshipping store in-depth. Of course, you will compare the pricing of their products, the marketing tactics they use, or the dropshipping suppliers they interact with .

Moreover, you can even check what dropshipping tools and apps they use to manage their business.

But, my advice on this one is to analyze every aspect of their store , not just the logistics. But also, check:

• How do they give customer support?
• How do they offer additional value for customers, do they have information blog posts, or something else?
• The website navigation, call-to-action buttons they use, the website design, and the information they serve.
• How simple is their buying process, what payment options do they offer, etc?

For instance, I use AdSpy to check out my competitor’s work. It is a tool that focuses on checking out what your competitors are doing with their ads.

It helps you understand their advertising methods and figure out how to make your own ads work better.

The tool gives you details about your competitors’ ad designs, who they’re aiming at, and how well their ads are doing. This way, you can get a good overall picture of what’s working for them in advertising.

Step 4: Find Dropshipping Suppliers or Manufacturers

Well, it is step 4, but maybe the most important one of the dropshipping business plan as well. I assume that you already know how dropshipping business model works.

👉 Read about Everything You Need To Know: Dropshipping Business Model Explained .

The dropshipping suppliers are the only ones who see and check the products before they are delivered to your customers. Therefore, it is essential to choose the one you trust the most!

Thus, you can find dropshipping suppliers on your own. Just open the Google search engine( or whoever you use), and google it.

But you will never be certain if they are reliable. For that purpose, I recommend you rely on trustworthy dropshipping agents.

For example, I regularly find helpful information on Dropshipping.com’s supplier directory . It’s a free resource with over 2000 trustworthy suppliers.

This directory assists me in refining my search based on my specific dropshipping niche, supplier location, shipping costs, and other preferences.

I also gain access to important details such as each supplier’s pricing, order processing time, minimum order quantity (MOQ), warehouse location, and product range.

Also, you can learn about the 13 Best Directories To Find Wholesale Dropshipping Suppliers.

💡 Tip : Check out the Top 100 Ecommerce Suppliers For Sourcing Dropshipping Products .

Step 5: Build A Marketing Strategy For Your Product

What will set you apart from your rivals is a well-planned marketing strategy. Since a competitor’s plan could not work for you, copying is not the solution in this situation.

In addition, you already have a business plan for dropshipping, so you are aware of where your business is heading.

In spite of this, the following step is to provide a slight boost.  And this is where marketing takes place.

Making a client acquisition plan that takes into consideration your marketing budget is the most efficient method to do this.

👉 Follow the 7 Tips For Creating a Bulletproof Dropshipping Marketing Strategy in 2024 .

Therefore, in our opinion to advertise your company, you should use both a short-term and long-term strategy.

Short-term marketing includes :

• Pay-per-click ads on search engines, such as Google ads.
• Social media ads on TikTok , Facebook , Instagram , or Pinterest
• Digital marketing adverts, such as banner placements
• Influencer marketing
• Video marketing can effectively highlight your products, showcasing their features, functionality, benefits, and usage instructions.

On the other hand, long-term marketing includes :

• Search Engine Optimization , so you can rank higher in Google SERPs.
• Consistent Email Marketing strategy so you can stay in touch with your consumers, encourage repeat purchases, and increase brand recognition.
• Content Marketing , like writing blog posts,

Also, there are various marketing apps nowadays that can help you promote your dropshipping business, thus we recommend you to check out the 16 Best Marketing Apps on Shopify.

What Do You Need to Cover In Your Short Dropshipping Business Plan?

If you do not have previous experience in writing something like that, you have come to the right place. Just read on!

Here are the key elements of a simple business plan for dropshipping:

1. Executive summary

Although your executive summary needs to appear first in your plan, you should write it last. As its name suggests, it is a summary and is supposed to highlight what you intend to discuss in the rest of your plan .

In addition, it is a brief outline of your business purpose and goals . Therefore, in this section, you need to highlight the key points you have uncovered while writing your dropshipping business plan.

Briefly write what your business is and why it will be prosperous.

In other words, summarize basic information about your business concept, mission, goals, target market, product, marketing strategy, and current/projected financial state.

In fact, if you need help, here’s my example:

Business Name: XYZ Tech Solutions Location: Silicon City, CA ➡ Mission Statement: XYZ Tech Solutions is committed to providing innovative and reliable technology solutions that empower businesses to thrive in the digital age. ➡ Business Concept: We specialize in developing cutting-edge software applications for small and medium-sized enterprises, with a focus on enhancing efficiency and scalability. ➡ Market Analysis: Our target market includes businesses in the technology, healthcare, and finance sectors. With a comprehensive understanding of market trends, we aim to capture a significant share in the rapidly growing software solutions industry. ➡ Unique Selling Proposition (USP): Our modular and customizable software solutions, coupled with a user-friendly interface, set us apart. We offer unparalleled customer support and continuous updates to ensure our clients stay ahead in the dynamic tech landscape. ➡ Business Model: XYZ Tech Solutions generates revenue through a subscription-based model, offering tiered packages with varying levels of features and support. This approach ensures a steady and scalable income stream. ➡ Financial Summary: Projected annual revenue for the first three years is $2 million, with a net profit margin of 20%. We are seeking $500,000 in funding to accelerate product development and expand our sales and marketing efforts. ➡ Team Overview: Founded by industry veterans with a combined experience of over 30 years, our team comprises seasoned software developers, marketing experts, and customer support professionals dedicated to the success of XYZ Tech Solutions. ➡ Milestones and Achievements: In the past year, we successfully launched our flagship product, securing contracts with five prominent clients. We are on track to double our client base in the coming year. ➡ Future Plans: XYZ Tech Solutions aims to become a market leader in the software solutions industry, expanding our product line and entering new markets. We anticipate achieving a 30% market share within the next five years.

2. Company Description

Company description is the second key element of your e-commerce business plan. Here, you should provide detailed information about your business.

In simpler terms, this section of your dropshipping business plan should include information about:

• Your business structure. Seek legal advice and decide which legal form of ownership is best for your business. You can choose from a sole proprietorship, a limited liability company, and a partnership.
• Your business model. As you are planning on starting a dropshipping business, your business model is dropshipping, of course.
• Your industry. Determine what industry you are about to sell your products in.
• Your short- and long-term business goals. Set clear, short- and long-term goals. This can help you stay focused and stop your online venture from becoming stagnant.

Also, here’s an example. 👇

Certainly! The company description in a business plan provides a detailed overview of your company, its history, mission, vision, values, and the products or services it offers. Here’s a fictional example: Company Description Company Name: XYZ Tech Solutions, Inc. Founded: January 2018 Location: Silicon City, CA Mission Statement: At XYZ Tech Solutions, our mission is to revolutionize the way businesses operate by delivering innovative and reliable technology solutions. We are committed to empowering organizations with cutting-edge software that enhances efficiency, fosters growth, and drives success in the digital era. Vision: To be a globally recognized leader in providing modular and customizable software solutions that cater to the evolving needs of businesses across various industries. We aspire to create a positive impact on our clients, employees, and the communities we serve. Values: Innovation: We embrace creativity and continuously strive to push the boundaries of what technology can achieve. Integrity: We operate with transparency, honesty, and a commitment to ethical business practices. Customer-Centricity: Our clients’ success is our top priority, and we are dedicated to delivering exceptional value through our products and services. Collaboration: We foster a culture of teamwork, recognizing that collaboration and diverse perspectives drive innovation. Business Overview: XYZ Tech Solutions specializes in developing and delivering state-of-the-art software applications for small and medium-sized enterprises (SMEs). Our comprehensive suite of products includes cloud-based project management tools, customer relationship management (CRM) systems, and business analytics solutions. History: Founded in January 2019 by a team of industry veterans with a shared vision for technological advancement, XYZ Tech Solutions has steadily grown into a dynamic player in the software solutions market. Our founders, each with over a decade of experience, identified a gap in the market for user-friendly and scalable software tailored to the unique needs of SMEs. Products and Services: Project Xcelerate: A cloud-based project management tool designed to streamline collaboration, improve communication, and enhance project efficiency. ClientConnect CRM: An intuitive customer relationship management system that empowers businesses to build and maintain strong client relationships. DataInsight Analytics Suite: Comprehensive business analytics tools that provide actionable insights, enabling data-driven decision-making. Market Presence: XYZ Tech Solutions has successfully established a strong presence in the technology, healthcare, and finance sectors. With a growing client base and positive feedback from industry leaders, we are poised for expansion into new markets and industries. In summary, XYZ Tech Solutions is a forward-thinking technology company dedicated to driving the success of businesses through innovative software solutions. Our commitment to excellence, customer-centric approach, and passion for technological advancement set us apart in the competitive landscape.

3. Market Analysis and Customer Segmentation

The market analysis section of your plan is very important because it needs to provide a detailed overview of your industry and market. This means you must do comprehensive market research before writing this section.

In this part of your simple dropshipping business plan, you should address everything from estimated market size to your target market.

That is to say, you should provide detailed statistics and define things like:

• Your industry. Now that you know what industry you are about to sell your products in, learn more about the market size, trends, growth rate, and outlook.
• Your target market. Clearly define your target audience. To put it simply, find out how many people need your products. Also, learn more about their age, gender, location, lifestyle preferences, purchase potential, etc. Just be as specific as possible about who you are trying to reach.
• Your competitors. Do a detailed analysis of your industry while addressing the strengths and weaknesses of your competitors.

This is the part of your dropshipping business plan where you should figure out whether your business idea is viable.

However, as I mentioned above, various dropshipping tools can help you automate the entire process. Thus, you can use product research tools to find your winning products, and see what your customers mostly want, or competitor spy tools to check on your competitors.

Plus, here’s my approach.

Also, if you are a creative fella, I have an idea for you. Hence, when I segment my target audience, I make different Ideal buying persona profiles.

Thus, you can simply use ready-made templates from Canva , and add their personal information, professional career, hobbies, reasons why they would buy your products, and more. Accordingly, I even write down their income or buying power .

Thus, I make multiple customer profiles, and that is how I make my market segments.

4. Management and Organization

This section of your plan should cover two main aspects of your startup:

• The organization. Define the way your business is structured and the people involved.
• The management. Provide details about team members, if any.

You should incorporate this section into your dropshipping business plan if you intend to set up a multi-member limited liability company or a partnership. Also, you can draw an organogram , or organizational structure to clear it all up. Thus, on Canva you can find premade templates and use them for your organogram.

But if you are planning on running your business alone, you can simply skip it.

However, here’s an example of how you can describe your organizational structure:

Executive Summary: XYZ Tech Solutions boasts a seasoned and dynamic management team with a collective experience of over 5 years in the technology sector. Our team is dedicated to driving the company’s vision of providing innovative software solutions to businesses across industries. Organizational Structure: Here you can place your organogram. Profiles of Key Management Team Members: John Doe – CEO and Co-founder Education: MSc in Computer Science, Stanford University Experience: 15 years in software development, previously a senior executive at Tech Innovators Inc. Jane Smith – CTO and Co-founder Education: PhD in Computer Engineering, MIT Experience: 12 years in software architecture, led development teams at Innovation Solutions Co. Management Team Roles and Responsibilities: John Doe oversees the overall strategy and vision of the company, while Jane Smith is responsible for the technical direction and development of our software solutions. Advisory Board: XYZ Tech Solutions is currently in the process of establishing an advisory board to provide strategic guidance. Potential members include industry experts and successful entrepreneurs. Key Personnel and Positions: Sarah Johnson – Head of Marketing Mark Thompson – Head of Sales David Rodriguez – Head of Customer Support Succession Plan: The management team is committed to developing internal talent and has identified potential successors for key roles through mentorship and training programs. Compensation and Ownership Structure: Executives receive a combination of salary and performance-based bonuses. The ownership structure is distributed among the founders and key executives based on their contributions to the company. Human Resources Plan: We will prioritize recruiting top-tier talent in software development, marketing, and customer support. Regular training programs and employee development initiatives will be implemented to foster a high-performance culture. Future Growth Plans: As XYZ Tech Solutions expands its product offerings and enters new markets, the management team will scale accordingly. Plans include hiring additional executives and specialists to support the company’s growth trajectory.

5. Product Details

As you can assume, you need to clearly describe the products you will sell through your online store in this part of your dropshipping business plan.

Furthermore, describe how your products will differ from those of your competition. Plus, you may also want to include the prices of your products here.

In short, you should highlight the features and benefits of your products. Keep in mind that there is a difference between the features and benefits of a product.

The features are the aspects of your products, whereas the benefits are the effects your products will have on your customers.

Just try not to get too bogged down in unnecessary information and description here. So, it is advisable to use a numbered or bulleted list to easily and fast highlight important information.

Thus, here’s an example: 👇

Product/Service Description: XYZ Health Tracker is a cutting-edge mobile application designed to empower individuals to take control of their health and wellness. The app seamlessly integrates with wearable devices to provide real-time insights into physical activity, sleep patterns, and overall health metrics. Key Features and Benefits: ➡ Personalized Health Dashboard: Users can view a comprehensive dashboard that aggregates data from various health metrics, offering a holistic view of their well-being. ➡ Activity Tracking: The app records and analyzes physical activity, providing customized recommendations to help users meet their fitness goals. ➡ Sleep Analysis: Advanced sleep tracking algorithms offer insights into sleep quality and patterns, allowing users to make informed decisions for improved rest. ➡ Nutritional Guidance: An integrated nutrition feature provides personalized dietary recommendations based on individual health goals and preferences. Cost Structure: Development costs include software development, API integration, and ongoing maintenance. Operational costs cover server hosting, customer support, and marketing efforts. Pricing Strategy: XYZ Health Tracker adopts a freemium model, offering basic features for free and a premium subscription for advanced analytics and personalized health plans. Pricing tiers are competitive and cater to a broad user base. Distribution Channels: The app is available for download on major app stores (Apple App Store and Google Play). We are exploring partnerships with health and fitness retailers for in-store promotions and distribution.

6. Sales and Marketing

In the world of dropshipping, there is no shortage of competition. And without a good marketing strategy, people simply cannot learn about your store.

Thus, a carefully planned marketing strategy included in your overall dropshipping business plan is indisputably crucial to ensuring the success of your dropshipping business.

So, in your sales and marketing plan, you should address the following topics:

• Your products. Again, focus on your products.
• Your pricing strategy. Define your pricing strategy – set competitive prices but still leave room for a reasonable profit.
• Your sales plan. Identify sales approaches that are suited to your target audience.
• Your marketing and advertising plan. Describe how you will attract and retain customers; e.g., through social media, e-mail, content marketing, Google ads, etc.
• Specify the marketing channels you will use (e.g., online, offline, social media, email marketing).
• Create a timeline for the execution of your marketing strategies.

The simplest way to develop your marketing plan is to define the marketing efforts of your business for a period of one year.

Set your marketing strategy, advertising, and promotional activities planned for that period.

7. Logistics and Operations plan

This part of your e-commerce business plan should outline the way you are going to turn your business idea into reality. Here, you need to explain in detail the steps you will take to complete your business mission. Focus on things like:

• Wholesale suppliers . Figure out how you will source your products and make sure you partner with a reliable, certified supplier.
• E-commerce platform . Include the e-commerce platform you will use to enable the commercial process of selling over the internet; e.g., Shopify, WooCommerce, BigCommerce, etc.
• Your dropshipping store . Highlight where you will sell your products.
• Shipping and fulfillment . Mention that your dropshipping supplier will be responsible for that.

8. Financial Analysis

This section of your dropshipping business plan needs to contain information about the expenditures for your business . That is why you should calculate and evaluate the startup costs for your online business.

You are about to start a dropshipping business , right? Therefore, estimate the costs of website development, e-commerce platforms, dropshipping automation apps, marketing, advertising, e tc. Also, do not forget to include financial projections for the first year.

And remember that accurate financial forecasts can help you make your online venture a success.

👉 Learn How To Add Afterpay To Shopify: My 4-Step Guide + Examples .

Frequently Asked Questions About Dropshipping Business Plan

1. do you need a business plan for dropshipping.

Yes, having a dropshipping business plan is essential for your business, since it acts as a well-planned roadmap of all the resources, budget, or marketing tactics.

Thus, you need the dropshipping business plan to clarify your plans for growth, understand your financial needs, and attract funding from investors.

2. How Much Do Dropshippers Make On Average?

The usual profit margin for dropshippers is 15% to 20%. However, The most successful dropshippers have reported margins of around 300%.

3. Is Dropshipping Still Profitable?

Yes, dropshipping is still a profitable business model. Check out why is still profitable here .

4. What is dropshipping?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when you sell a product, you purchase the item from a third party and have it shipped directly to the customer.

👉 Learn about How Does Dropshipping Work – Everything You Need To Know.

5. Why should I consider starting a dropshipping business?

Dropshipping offers lower startup costs, reduced inventory risk, and the ability to focus on marketing and customer service. It’s also a flexible business model that can be managed from anywhere.

6. What are the key components of a dropshipping business plan?

A comprehensive dropshipping business plan should include sections on market research, product selection, supplier evaluation, marketing strategy, financial projections, and operational plan.

7. How do I choose the right products for my dropshipping store?

Conduct market research to identify trending products, analyze competition, and understand your target audience. Choose products that have a demand and fit within a specific niche.

8. How do I find reliable dropshipping suppliers?

Look for suppliers with a good reputation, clear communication, and a reliable track record for timely deliveries. Consider using reputable dropshipping platforms and directories to find trustworthy suppliers.

9. What are the potential challenges in dropshipping?

Common challenges include product quality issues, shipping delays, inventory management, and intense competition. It’s essential to have contingency plans for these challenges.

10. How can I market my dropshipping business?

Utilize digital marketing strategies such as social media advertising, search engine optimization (SEO), influencer marketing, and email campaigns. Building a strong online presence is crucial for attracting customers.

11. How can I ensure customer satisfaction in a dropshipping business?

Choose reliable suppliers, provide accurate product descriptions, set realistic delivery expectations, and offer excellent customer support. Transparency and clear communication are key to building trust.

12. What legal considerations should I be aware of in dropshipping?

Familiarize yourself with e-commerce and dropshipping regulations in your target market. Ensure compliance with consumer protection laws, and have clear terms and conditions, privacy policies, and refund policies on your website.

👉 Learn Do I Need an LLC For Dropshipping? The Sellers Guide.

13. How can I track and analyze the performance of my dropshipping business?

Use analytics tools to monitor website traffic, track sales, and assess the effectiveness of your marketing efforts. For example, Ahrefts is a valuable tool that can help you monitor your dropshipping website.

Regularly review key performance indicators (KPIs) to make informed business decisions.

Remember that the success of your dropshipping business de

Grow With a Short Dropshipping Business Plan

In conclusion, mastering the art of dropshipping requires more than just a groundbreaking idea; it demands a meticulously crafted business plan.

My guide for creating a dropshipping business plan has equipped you with the essential tools to navigate this dynamic landscape successfully.

From goal clarity and strategic thinking to smart budgeting and risk mitigation, your comprehensive plan is the key to sustainable success.

Remember, a business plan isn’t just a document; it’s your daily operational guide, your communication tool, and your progress report card.

As you embark on this exciting journey, let your business plan be the unwavering foundation that propels you towards your dropshipping dreams. Happy dropshipping! 🌟

About the Author

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Drop Shipping Business Plan Template

Written by Dave Lavinsky

Drop Shipping Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their drop shipping companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a drop shipping business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your drop shipping business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a drop shipping business or grow your existing drop shipping company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your drop shipping business to improve your chances of success. Your drop shipping business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Drop Shipping Businesses

With regards to funding, the main sources of funding for a drop shipping business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for drop shipping companies.

Finish Your Business Plan Today!

How to write a business plan for a drop shipping business.

If you want to start a drop shipping business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your drop shipping business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of drop shipping business you are running and the status. For example, are you a startup, do you have a drop shipping business that you would like to grow, or are you operating a chain of drop shipping businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the drop shipping industry.
• Discuss the type of drop shipping business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of drop shipping business you are operating.

For example, you might specialize in one of the following types of drop shipping businesses:

• Print on demand (POD) drop shipping: This type of drop shipping business is one in which the business owner can create their own designs to be printed onto a product once a customer orders it. Popular POD products include apparel, keychains, and coffee mugs.
• Business extension drop shipping: This type of drop shipping business involves working directly with brick-and-mortar retailers who don’t have an online presence to sell their products online for them.
• Shopify drop shipping: This type of drop shipping business uses an established platform such as Shopify to make the drop shipping process easier. These types of platforms offer lots of tools to simplify the process.

In addition to explaining the type of drop shipping business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of items sold, and reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the drop shipping industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the drop shipping industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your drop shipping business plan:

• How big is the drop shipping industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your drop shipping business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your drop shipping business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of drop shipping business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other drop shipping businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of online retailers and brick-and-mortar stores. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of drop shipping business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for customers to acquire your products or services?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a drop shipping business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of drop shipping company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide print on demand or business extension drop shipping services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your drop shipping company. Document where your company is situated and mention how the site will impact your success. For example, is your drop shipping business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your drop shipping marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your drop shipping business, including answering calls, connecting with suppliers, marketing your products, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to make your Xth sale, or when you hope to reach $X in revenue. It could also be when you expect to expand your drop shipping business to a new city.  

Management Team

To demonstrate your drop shipping business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing drop shipping businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a drop shipping business.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you expect to sell 10-20 products per day, and will you offer discounts for repeat customers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Example 5 Year Annual Income Statement

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your drop shipping business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Example 5 Year Annual Balance Sheet

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a drop shipping business:

• Cost of equipment and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, computer software, and equipment

Example 5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your product catalog, or testimonials from happy customers.  

Writing a business plan for your drop shipping business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the drop shipping industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful drop shipping business.  

Drop Shipping Business Plan FAQs

What is the easiest way to complete my drop shipping business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your drop shipping business plan.

How Do You Start a Drop Shipping Business?

Starting a drop shipping business is easy with these 14 steps:

• Choose the Name for Your Drop Shipping Business
• Create Your Drop Shipping Business Plan
• Choose the Legal Structure for Your Drop Shipping Business
• Secure Startup Funding for Drop Shipping Business (If Needed)
• Secure a Location for Your Business
• Register Your Drop Shipping Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Drop Shipping Business
• Buy or Lease the Right Drop Shipping Business Equipment
• Develop Your Drop Shipping Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Drop Shipping Business
• Open for Business

Learn more about   how to start your own drop shipping business .

Don’t you wish there was a faster, easier way to finish your Drop Shipping business plan?

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to learn about Growthink’s business plan writing services .

Other Helpful Business Plan Articles & Templates

Drop Shipping Business Plan Template

Written by Dave Lavinsky

Drop Shipping Business Plan

You’ve come to the right place to create your Drop Shipping business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Drop Shipping companies.

Below is a template to help you create each section of your Drop Shipping business plan.

Executive Summary

Business overview.

ShipSmart is a startup drop shipping company located in Terre Haute, Indiana. The company was founded by Jim Royer and Stacy Tamarin, both of whom formerly worked for a nationally-known drop shipping company. Jim Royer was the former client relations manager and Stacy Tamarin was the former administrative assistant for the drop shipping department. Jim and Stacy are confident they can replicate the best characteristics of their former employer, while introducing unique services and protocols that enhance the customer’s experience.

ShipSmart will offer a wide array of drop shipping options for individuals within the tri-state area: Indiana, Illinois, and part of Wisconsin. ShipSmart will be the one-stop provider for everything needed to secure a fast, reliable drop shipment with the added stability of confirmed deliveries to the correct addresses. ShipSmart will offer the lowest prices for their services because the company will be small, guaranteeing flexibility, and consistently reliable, guaranteeing return customers and long-term contracts.

Product Offering

The following are the services that ShipSmart will provide:

• Stable and reliable shipment of all product assortments
• Fast ship times to meet client and customer needs
• Repacking, boxing or bagging services
• International shipments (extra charge)
• Ecommerce drop shipments
• Business extension ecommerce
• Retail price matching with clients

Customer Focus

ShipSmart will target all ecommerce buyers, both from Shopify and as a business extension for retail stores that do not have an ecommerce platform. ShipSmart will focus on long-term contracts from major brick and mortar stores. ShipSmart will target companies that need repacking, boxing or bagging services. ShipSmart will also target international customers who require additional services.

Management Team

ShipSmart is owned and operated by Jim Royer and Stacy Tamarin. Jim and Stacy formerly worked for a nationally-known drop shipping company. Jim Royer was the former client relations manager and Stacy Tamarin was the former administrative assistant for the drop shipping department.

Jim will be the client relations manager and co-own the company. Stacy will be the administrative manager and co-own the company. Jim and Stacy are confident they can replicate the best characteristics of their former employer, while introducing unique services and shipping protocols that enhance the customer’s experience every time they ship. Their services will cement the customer’s loyalty to the ecommerce or retail store and further extend needed drop shipping services.

Success Factors

ShipSmart will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of ShipSmart
• Wide array of services and products designed to grow their clients’ loyal customer base.
• Accurate package tracking for each shipment with a guaranteed delivery date for the customer.
• Services 24/7 via chat or online representative.
• Extra-care services for fragile items, such as jewelry or breakables.
• ShipSmart offers the best pricing in town. Their pricing structure is the most cost-effective when compared to the competition.

Financial Highlights

ShipSmart is seeking $200,000 in debt financing to launch its drop shipping company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for ShipSmart.

Company Overview

Who is shipsmart.

ShipSmart is a newly established full-service drop shipping company in Terre Haute, Indiana. ShipSmart will be the most reliable, cost-effective, and performance-based choice for retail stores and ecommerce companies within the tri-state area of Indiana, Illinois and Wisconsin. ShipSmart will provide a comprehensive array of drop shipping services for any client business to utilize. Their full-service approach fully complements drop shipping.

  ShipSmart will be able to manage a multitude of shipments generated daily from long-term contracted clients and individual retailers, as well. The team of professionals are highly qualified and experienced in drop shipping and all the processes that support drop shipping. ShipSmart removes all the headaches and issues for clients who need shipments to buyers and ensures all issues are taken care of expeditiously while delivering the best customer service.

ShipSmart History

Since incorporation, ShipSmart has achieved the following milestones:

• Registered ShipSmart, LLC to transact business in the state of Indiana.
• Has a contract in place at one of the office buildings, where ShipSmart will set up its office and inventory space within 30,000 square feet.
• Reached out to numerous contacts to pre-sell long-term client contracts.
• Began recruiting a staff of six and office personnel to work at ShipSmart.

ShipSmart Services

The following will be the services ShipSmart will provide:

Industry Analysis

• The drop shipping industry is expected to grow during the next five years to over $1030 billion.
• The growth will be driven by companies that are expanding into new markets.
• The growth will be driven by diversifying marketing channels.
• The growth will be driven by companies that incentivize customers: loyalty programs, discounts, or referral incentives to encourage repeat purchases and foster brand loyalty.
• The growth will also be driven by the creation of partnerships.
• The growth will be driven by the extent of influencers who promote products.
• Costs will likely be reduced as drop shipping becomes the predominant method of shipping.
• Costs will also likely be reduced by the proliferation of drop shipping companies who experience a high rate of profitability and require new processes and products for their companies.

Customer Analysis

Demographic profile of target market.

ShipSmart will target ShipSmart will target all ecommerce buyers, both from Shopify and as a business extension for retail stores that do not have an ecommerce platform. ShipSmart will focus on long-term contracts from major brick and mortar stores. ShipSmart will target companies that need repacking, boxing or bagging services. ShipSmart will also target international customers who require additional services.

Customer Segmentation

ShipSmart will primarily target the following customer profiles:

• Shopify clients
• Ecommerce platform clients
• Large retail clients willing to sign long-term contracts
• Small retail chains will to partner in long-term contracts
• Clients who require international shipments

Competitive Analysis

Direct and indirect competitors.

ShipSmart will face competition from other companies with similar business profiles. A description of each competitor company is below.

ShippingMart

ShippingMart provides drop shipping services for brick and mortar retail stores within the Indiana city and region. The ShippingMart company provides a brand, “Ships on Time Every Time,” and has garnered customer loyalty since first launching in 1992. The company is co-owned by George and Georgia Hughes.

ShippingMart offers drop shipments for retail stores that do not have ecommerce platforms, but need ecommerce-style deliveries of goods. Products are shipped to ShippingMart and the inventory is held until sold. The long-term contracts in place provide a steady revenue stream and a reliable forecast for the future. However, more retail stores are taking on ecommerce business than in the past; the services for retail stores needing the services of ShippingMart may end within just a few years.

QuickSend is located in Indianapolis, Indiana and serves the city and surrounding areas with drop shipments of school supplies and educational products for the multiple school districts within Indianapolis. QuickSend has held long-term drop shipping contracts with every school within the Indianapolis region for the past 20 years and has grown a loyal teacher base of customers for the reliable shipments sent and received.

The National Association of Educators (NAE) holds a long-term contract with QuickSend as of 2003. The teachers’ association offers a reasonable wholesale rate for the services provided; however, the teachers’ association has continued to raise their wholesale rate, which has lowered the revenue expectations for QuickSend.

Patricia O’Healy and Donald Cummings co-own QuickSend. In the past twenty years, the long-term contract with the NAE has been the most profitable for their company; going forward, they are looking for new business to subsidize that current contract.

Taft Drop Shipping

Taft Drop Shipping has built a steady base of loyal customers since opening in 2015. Their main portal for finding drop shipping clients is Shopify, the largest platform for artisan and craft businesses who work on an ecommerce basis. Taft Drop Shipping has drop shipped almost entirely for jewelry artisans, who provide low minimums for their ecommerce shippers and fulfillment needs are typically small shipments in small packaging. This reduces the costs for transportation and shipping via mail or expedited services.

Taft Drop Shipping is owned by Tom Taft, an entrepreneur who has also built his own jewelry company and ships through Taft Drop Shipping. Taft Drop Shipping is one of the few shipping companies that offers international shipments, which is partly due to the small sizes of packages being sent, but it also adds a unique value proposition to the company and has built a following of clients and customers, as a result.

Competitive Advantage

ShipSmart will be able to offer the following advantages over their competition:

• Wide array of services and products designed to grow their loyal customer base.
• Reasonable pricing for customers, made in partnership with seller clients.
• Friendly, knowledgeable, and highly-qualified team of staff at ShipSmart.

Marketing Plan

Brand & value proposition.

ShipSmart will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive array of services at reasonable client pricing.
• Long-term contracts with client companies to drop ship for business extensions that have no ecommerce capabilities, as well as those artisans who work with Shopify and other multiple-base clients.
• Unbeatable pricing for clients. They offer the lowest prices and best quality services in the tri-state area.

Promotions Strategy

The promotions strategy for ShipSmart is as follows:

Word of Mouth/Referrals

Jim Royer and Stacy Tamarin formerly worked for a nationally-known drop shipping company. Jim Royer was the former client relations manager and Stacy Tamarin was the former administrative assistant for the drop shipping department. Between the two of them, they have built up an extensive list of contacts over the years by providing exceptional service and expertise to their clients. Former clients and customers have indicated they will follow Jim and Stacy in this new venture with ShipSmart.

Professional Associations and Networking

Jim Royer and Stacy Tamarin are already active and involved in national associations for drop shipping companies. They plan to attend national trade shows for both their client-customers and drop shipping companies. They also plan to target the tri-state areas: Indiana, Illinois and Wisconsin for new, large retail brick and mortar store chains.

Website/SEO Marketing

ShipSmart will utilize the website, SEO and Social Media marketing platforms. The website will be well organized, informative, and list all their services that ShipSmart provides. The website will also list their contact information and contain multiple pages of inventory available for sale, along with shipping rates. They will also manage ShipSmart’s social media platforms and SEO marketing tactics. Anytime someone types in the Google or Bing search engine “drop shipping company” or “drop shipments near me”, ShipSmart will be listed at the top of the search results.

The pricing of ShipSmart will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for ShipSmart. Operation Functions:

• Jim Royer will be the Co-owner of the company. He will oversee and manage client relations.
• Stacy Tamarin will be the Co-owner of the company. She will be the administrative manager for all operations and office processes and procedures.
• Chip Anderson will be the Staff Accountant, providing all accounting, tax payments, and monthly financial reporting.
• Stan Maren will be the Shipping Manager, providing all oversight to inventory and shipping processes.

Milestones:

ShipSmart will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease building space
• 5/15/202X – Finalize personnel and staff employment contracts for the ShipSmart
• 6/1/202X – Finalize contracts for ShipSmart clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into ShipSmart office and building area
• 7/1/202X – ShipSmart opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for ShipSmart are the client/customer fees they will charge to stock and/or drop ship their products.

The cost drivers will be the overhead costs required in order to staff ShipSmart. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

ShipSmart is seeking $200,000 in debt financing to launch its drop shipping company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the website and social media marketing plans. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 296
• Average Revenue per Month: $ 33,910
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, drop shipping business plan faqs, what is a drop shipping business plan.

A drop shipping business plan is a plan to start and/or grow your drop shipping business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Drop Shipping business plan using our Drop Shipping Business Plan Template here .

What are the Main Types of Drop Shipping Businesses? 

There are a number of different kinds of drop shipping businesses , some examples include: Print on demand (POD) drop shipping, and Business extension drop shipping, and Shopify drop shipping.

How Do You Get Funding for Your Drop Shipping Business Plan?

Drop Shipping businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Drop Shipping Business?

Starting a drop shipping business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Drop Shipping Business Plan - The first step in starting a business is to create a detailed drop shipping business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your drop shipping business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your drop shipping business is in compliance with local laws.

3. Register Your Drop Shipping Business - Once you have chosen a legal structure, the next step is to register your drop shipping business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your drop shipping business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Drop Shipping Equipment & Supplies - In order to start your drop shipping business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your drop shipping business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful drop shipping business:

• How to Start a Drop Shipping Business

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How to write a business plan for your dropshipping business.

Dropshipping is a great way to start a business because it requires minimal startup costs and no inventory or shipping costs, allowing you to focus on growing your business through marketing and customer service.

Additionally, it is a great way to test new products or services with minimal risk.

But, first thing first, you need to write a business plan.

A business plan is essential for any new project, because it will provide a roadmap for success and help identify potential risks and opportunities. It is also a great way to ensure that everyone involved is on the same page.

In short, a good business plan will help ensure the profitability of your dropshipping business .

What should you consider when writing a business plan for a dropshipping business? What should be the overall layout? What financial metrics should be included? How can I write a business plan efficiently and effectively?

Get ready to have all your questions answered in this article.

Also, please note that starting your business plan from scratch is not mandatory.

Instead, you can download our comprehensive business plan for a dropshipping business and customize it for your business.

How to craft a business plan for a dropshipping business

Do you need to develop a business plan for your dropshipping business.

Yes, you need to develop a business plan for your dropshipping business.

Drafting a viable business plan will help to:

• get familiar with the dropshipping market
• get a handle on the emerging industry patterns
• discover what makes a dropshipping business solid and successful
• understand customers' product interests and trends to curate an attractive and profitable online store
• come up with a winning value proposition for your online retail business
• assess competitor brand reputation
• identify strategic advantages for your dropshipping business
• find a business model that guarantees a return on investment
• formulate a resilient strategy to achieve success in the short and long-term
• identify and manage risks specific to a dropshipping business, including inventory management, supply chain disruptions, and customer satisfaction

Our team has created a business plan for a dropshipping business that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a dropshipping business?

A carefully constructed business plan provides a complete package of content, metrics, and financial information. There should be a clear outline, to make easy to read and digest.

When we designed our business plan for a dropshipping business , we made sure to structure it propertly.

You'll come across 5 sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The introductory section has been named "Market Opportunity".

Explore this section to access valuable data and metrics related to the dropshipping business model, providing insights for aspiring entrepreneurs.

We constantly update all the data there.

2. Project Presentation

The second part is where you introduce the "Project" of your dropshipping business. You can describe the range of products you offer, supplier relationships, order fulfillment process, online storefront or platform, customer support services, and the unique value proposition that offers a seamless and efficient shopping experience for customers without the need for inventory management.

Remember to introduce yourself at the end of this section.

Discuss your expertise in dropshipping, your range of products, and how you plan to provide a convenient and efficient online shopping experience for customers. Highlight your partnerships with reliable suppliers, your seamless order fulfillment processes, and your dedication to delivering quality products and exceptional customer service through your dropshipping business.

We wrote some content in our business plan. Change it to fit your concept.

3. Market Research

Then, we have the "Market Research" section.

In this section, you will find a market segmentation analysis for your dropshipping business.

It includes a study of other dropshipping businesses in the industry that will be competing with you. Your business's unique product offerings and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

In the "Strategy" section, a detailed 3-year action plan is provided, which highlights all the crucial steps and initiatives to transform your dropshipping business into a highly profitable venture.

Furthermore, this section includes a marketing strategy, a plan to mitigate risks, and a filled-out Business Model Canvas.

5. Finances

In conclusion, the "Finances" section offers a detailed overview of the financial aspects and indicators of your project.

How to make an Executive Summary for a dropshipping business?

The Executive Summary offers a brief glimpse into the business plan of your dropshipping business.

Don't go beyond 2 pages; ensure you include only the critical information.

The aim of this document is to grab the reader's attention and make them want to read your business plan.

In the Executive Summary of your dropshipping business, answer the following questions: what products do you sell through your dropshipping business? who is your target audience? are there other dropshipping businesses in the market? how do you differentiate from them? what is your budget?

How to do the market analysis for a dropshipping business?

Analyzing the market for your dropshipping business allows you to gain insights into factors such as customer preferences for online shopping, competition within the e-commerce market, and emerging trends in supply chain management.

By conducting a comprehensive market analysis, a dropshipping business can identify profitable product niches, establish strong supplier relationships, optimize pricing strategies, and implement targeted marketing campaigns, ultimately leading to increased online sales, customer satisfaction, and a successful dropshipping venture.

Here's what we've included in the "Market Research" section of our business plan for a dropshipping business :

• fascinating data points and trends in the dropshipping market, including successful niches, customer acquisition strategies, and revenue growth
• a compilation of potential market segments for a dropshipping business
• the competitor study
• the potential competitive advantages for a dropshipping business

The key points of the business plan for a dropshipping business

What's the business model of a dropshipping business, business model of a dropshipping business.

A dropshipping business model centers around selling products online without maintaining inventory or shipping logistics. Revenue is generated through product sales, with the supplier directly fulfilling customer orders.

The business model focuses on curating an appealing online store, effective marketing to target customer segments, building relationships with reliable suppliers, and providing exceptional customer service.

Success depends on identifying profitable product niches, establishing a strong online presence, selecting reliable suppliers, optimizing marketing and customer acquisition strategies, and maintaining a seamless customer experience from order placement to delivery.

Business model ≠ Business plan

Don't misunderstand the terms "business plan" and "business model."

A business model shows how a company operates and turns a profit.

In a business plan, you outline your business model using a tool called the Business Model Canvas.

And, of course, there is a Business Model Canvas (already completed) in our business plan for a dropshipping business .

How do you identify the market segments of a dropshipping business?

Market segmentation for your dropshipping business involves dividing your potential customers into different groups based on their product preferences, demographics, and shopping habits.

These categories may include factors such as niche markets, trending products, target age groups, or specific consumer interests.

By segmenting your market, you can curate a product selection and marketing approach that caters to each segment's specific preferences. For example, you might focus on offering niche products for specialized hobbyists, showcase trending products for a younger demographic, create curated collections based on specific consumer interests, or develop partnerships with influencers and target their follower base.

Market segmentation allows you to effectively target your marketing efforts, optimize your product offering, and deliver a personalized shopping experience that resonates with each customer segment.

In the business plan for a dropshipping business , you will get a detailed market segmentation, helping you understand your target audiences and their needs.

How to conduct a competitor analysis for a dropshipping business?

Without surprise, you won't be the only dropshipping business in your industry. There are other entrepreneurs leveraging online platforms to sell products and fulfill orders through third-party suppliers.

Thoroughly analyzing your competitors' strengths and weaknesses is crucial when creating a successful business plan.

Take stock of their weaknesses (such as unreliable suppliers, inconsistent order fulfillment, or poor customer service).

Why should you pay attention to these points? Because these weaknesses can impact the success of dropshipping businesses. By addressing these aspects, you can offer a wide range of high-quality products, provide reliable and efficient order fulfillment, and deliver excellent customer service, positioning your dropshipping business as a trusted and preferred choice for convenient and reliable online shopping experiences.

It's what we call competitive advantages—invest in cultivating them to differentiate your business.

Here are some examples of competitive advantages for an e-tailer: wide product selection, convenient online shopping experience, competitive pricing.

How to draft a SWOT analysis for an e-tailer?

A SWOT analysis is useful when starting a dropshipping business because it identifies the strengths, weaknesses, opportunities, and threats associated with the business.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a dropshipping business

The strengths for a dropshipping business

When we talk about the "S" in SWOT, we're referring to Strengths, which are the project's internal advantages or distinctive features.

For a dropshipping business, some possible strengths are low overhead costs, access to a wide variety of products, the ability to scale quickly, and no inventory storage costs.

The weaknesses for a dropshipping business

The "W" represents Weaknesses, which are the weaker areas or aspects of the project that require enhancement.

For a dropshipping business: Low margins, limited control over shipping and quality assurance, reliance on suppliers, and lack of customer data.

The opportunities for a dropshipping business

The "O" in SWOT symbolizes Opportunities, indicating the potential advantages or positive factors that can support the project's growth.

In the case of a dropshipping business, potential opportunities include selling electronics, apparel, home decor, and health and beauty products.

The threats for a dropshipping business

T represents Threats, which are the external factors or conditions that can pose risks or challenges to the project's success.

How to outline a marketing strategy for an e-tailer?

Including a marketing strategy in your business plan is important for enticing customers and achieving sales goals.

An e-tailer can connect with online shoppers by developing an effective marketing plan that highlights the e-tailer's diverse product offerings, competitive pricing, secure online transactions, and efficient shipping and customer support services.

Customers won't shop at your e-tailer without effective marketing; highlighting the convenience of online shopping, variety of products, and secure transactions is necessary.

Are you utilizing marketing tactics to promote your e-tailer business? Consider optimizing your e-commerce website for search engine visibility, offering personalized product recommendations or targeted discounts, and utilizing email marketing campaigns to engage with your customer base and drive repeat purchases.

No need to panic if you're struggling to come up with ideas for your project's marketing strategy.

How to build financial projections for an e-tailer?

A comprehensive business plan requires a thorough analysis of financial data to ensure its success.

As part of your business plan, it will be necessary to forecast the revenue for your dropshipping business.

A revenue forecast that is relevant and credible plays a significant role in making your business plan investor-friendly.

Our financial plan for a dropshipping business is designed to be user-friendly, incorporating automatic verifications that assist in identifying and correcting any assumptions. This ensures you can build credible projections with confidence.

Without a doubt, you will be required to draft a provisional budget for your dropshipping business . Make sure to include every expense (by the way, they are all listed in the financial plan we've made).

The break-even analysis is an essential component of your financial plan, as it provides an indication of whether your dropshipping business will generate profits or not.

• Choosing a selection results in a full page refresh.
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How to write a Dropshipping Business Plan in 9 steps 

Starting a dropshipping business may sound like an easy thing to do. You don’t need to buy stock, rent a warehouse, or invest thousands of dollars in inventory. Sounds great, right? Especially if you consider how popular this form of fulfillment method is and how many people made a fortune by following it. But, there’s so much more to starting a dropshipping business than having a laptop and setting up an e-commerce store.  

So, what does it take to become a successful and professional drop-shipper? The answer is simple- you need to have a well-thought-out business strategy to guide you, and a business model you plan on following. All of this needs to be a part of your written business plan.

Below, we’ll answer the following  most important questions of writing a business plan for your dropshipping business:

• What is a dropshipping business plan?
• Why do you need one?
• How to write a dropshipping business plan in 9 steps?

Let’s break it down. 

What is a Dropshipping Business Plan?

As we’ve already mentioned, you can’t even begin to think about starting a successful dropshipping business, without a business plan.

Because there are so many details to consider and take care of before you begin selling, that it’s impossible to handle it all without a written plan and strategy.

A dropshipping plan is thus a necessity you shouldn’t skip. But, what is it exactly?

  It’s quite simple:

• A dropshipping business plan is a written document that summarizes how you plan on handling your business, from founding it and making your first sales, to running it successfully.

It’s a plan that helps you make the right choices and cover all the essentials of running a dropshipping business. Without it, you can easily fall on the first bump in the road.

Why Do You Need a Dropshipping Business Plan?

Imagine going on a vacation and sleeping in a new, unfamiliar apartment. As you wake up to go to the bathroom, you forget to turn the light on and start walking in the dark. Eventually, you do get to the bathroom, but you’ve earned some bruises as you were knocking down the chairs and bumping your head against walls.

That’s what doing dropshipping without a business plan looks like.  

It is possible to do it, but with more failed attempts, bad investments, and poor business choices.

So, a dropshipping business plan is written to help you:

• prepare for your new business venture;
• get funding from financial institutions;
• create a growth strategy;
• control your finances.

Simply put, it’s there to make the process of starting and growing a dropshipping business more successful.

9 Steps to Write a Dropshipping Business Plan

Now that you understand why a dropshipping business plan is a necessity, we can focus on the writing process. We’ve made a chronological list of the 9 crucial steps you should follow. As a result, you’ll have a detailed, efficient, and professional business plan that will help you launch, run, and develop your dropshipping business.

Here are the 9 steps to write a dropshipping business plan.

Executive Summary

The opening section of your business plan needs to be convincing and concise. Your executive summary is supposed to share all the most important information about your business with the readers.

As a result, they’ll instantly understand who you are and what you plan on achieving with your dropshipping business.

Here’s what information to include:

• your unique business idea;
• your target market and customers;
• your projections and objectives for the future;
• what makes you unique and specific.

This is the opening section of the business plan, but you can write it in the end, once you finish writing all the other sections. This section will summarize everything that comes after.

Business Description

The next step is writing a brief business description section that will provide the reader with important information about your company. This is a technical matter that you simply need to cover.

  So, write the following business information:

• company name, location, and legal structure;
• company owners/partners;
• legal permits, licenses, and tax ID numbers;
• company mission and vision statement;

This will help the reader get to know you better and start building an image of your dropshipping business in their minds.

Products Offer

To get funding for your dropshipping business, you’ll need to wisely select the type of products you’ll be selling. You need to do research and choose products that are:

• currently trending;
• in demand by your target group;

If you plan on selling products in different categories, briefly explain what makes each product category promising and profitable. Provide details such as:

• market research that shows products are in demand;
• how you’ll price the products;
• how much will your suppliers charge you;
• the profit you expect to see;
• special deals you’ve made with vendors;
• financial advantages of selling these products;

Also, explain how your products will solve the problems your target audience is facing or satisfy their current needs.  

In other words, explain why the products are going to sell.

Your business plan needs to justify your financial expectations and show the reader there’s true potential in your business idea.

Another important factor is the careful selection of your supplier. There are tens of thousands of suppliers and resellers in China, so it can be difficult to find one who can provide you with consistent service, top quality products and fast delivery. Even if you manage somehow to fish out one, there could be language barriers, or they could not take you seriously, since they trade with several bigger customers. 

Your best option is to start working with someone who has proven experience with dropshipping fulfillment, and who can help you automate a big chunk of your business. 

Someone like Yakkyofy who can: 

• Provide Real-Time B2B quotations for your products;
• Provide an all-in-one integration for several eCommerce platforms;
• Customise your Products and Packaging; 
• Automate your fulfillment Process;
• Fast Ship your items in many countries in the world;

From Yakkyofy’s dashboard you can manage all your dropshipping business’ logistic side, which means that all you need to do is simply marketing your products!

Competitive Analysis

Next, you want to show you’ve done enough market research and are ready to compete for your piece of the cake.

Here’s what you should do:

• create a list of your biggest competitors
• explain what products they offer
• analyze their website, social media , and all channels of advertising

  Show your readers that you managed to answer the most important competition-related questions:

• What are their biggest strengths/weaknesses?
• How can I set myself apart from them?
• What can I offer that is unique and specific?

This will further strengthen your business plan and show the readers you have a clear idea of how to stand out from the rest, and sell your products.

Pricing Formula

How much do you plan on charging for your products? What’s the margin going to be for you?

Your business plan needs to include this information, so you’ll need to decide on the pricing for the products you’re selling. Here’s the best way to decide:

• ask for an automatic price quote with Yakkyofy;
• see what the selling price is for these products;
• decide how much you can charge;

You need to be aware that you’re new on the market, so a lower margin might get you more sales. You can change this margin as you grow stronger. But remember, you won’t make a fortune overnight- it’s one of the dropshipping myths you have to be aware of.

The pricing strategy of your business plan should include:

• information about suppliers;
• formulas and calculations you used to decide on the prices;
• costs of production and delivery;
• your profit margin;

Be specific and clarify the methods you used and will continue to use to form the right prices.

Marketing Plan

As a new dropshipper in a popular niche, you stand no chance against your competitors unless you have a strong marketing strategy that will help you stand out. Your business plan should briefly describe your future marketing strategy in terms of:

• the platforms you’ll use;
• the type of content you’ll provide;
• content writing plans (outsourcing, hiring a content writer, or writing yourself);
• social media presence;
• email marketing;
• the visuals you’ll use;

This will also determine your marketing budget which is important for your overall financial plan.

So, write a marketing plan that goes into details about the methods, platforms, and strategies you’ll be using to reach specific business goals:

• increase sales;
• raise brand awareness;
• gain customer loyalty;

If you plan on outsourcing marketing services, write about the costs you’ll need to bear and how they will eventually pay off. Explain how this will reflect on your finances positively and why it’s a necessity.

Owners & Employees

Depending on the legal structure of your business, you’ll need to include information about the people behind the business. It could be just you, as the sole owner, or your partners who are in the business with you.

The information your readers will care about are:

• personal and contact information;
• business experience;
• responsibilities in the future business;

Explain how you and your partners are qualified and skilled to perform each of the tasks in managing your business. Give the readers strong evidence of what makes you a great business leader and entrepreneur.

Also, explain if there’s a need to hire people to perform minor tasks that will keep the business up and running. Potential employees will influence your investment budget significantly, so don’t skip this step.

Most newly established drop shippers consider hiring:

• a content marketer;
• a personal assistant;
• a customer support agent;
• a web developer for a website;

If you do want to hire any of these professionals, write it in your business plan. Research how much their services cost and create an estimate of how much they’ll cost you.  

Financial Plan

Finally, your business plan needs to include a detailed and data-based financial plan that projects how your business is going to grow, develop, and earn profit. This might be the most important section of your business plan since most people reading it will be interested in the finances.

You’ll need to cover and go over the most important aspects of your financial projection:

• your initial investment in personal funds, loans, or funding from a bank;
• market size projection for the next 5 to 10 years;
• your predicted market share in percentages;
• expected sales and profitability by product category;
• repeat customer predictions;
• your revenue;
• your expenses in operating the business;
• the expected return of investment;

Simply put, you need to do the math and show it to the readers. They need to see the numbers and understand whether your business idea is plausible or not.

  Make this section of the business plan more convincing and understandable by using tables, charts, and reports to show the data you’re using.

Additional Documents

Once you finish writing all the main parts of your business plan, consider adding one final section with all the documentation that can support your ideas, claims, and plans.

This can include:

• a report from research and analysis you did of the market, products, competitors , etc;
• documents proving your legal status;
• your business licenses and permits;
• credit history;
• information about your suppliers;

End the business plan on a strong note and add any documents that will support your business plan.

Final Thoughts

Yes, writing a business plan for a dropshipping business is a bit complex and certainly overwhelming, whether you’re a beginner or not. But, it’s the one thing you’ll need to make sure you make all the right calls, get the funding you need, and start your new business strongly.  

The 9 steps we’ve shared with you above are going to guide you through this process. Use them to start writing your business plan today and set foot in those entrepreneurial waters like a professional.

For everything else, you’ve got Yakkyofy:

BIOGRAPHY OF THE AUTHOR 

Jessica Fender is a professional marketer and a content writer. If you ever wondered, “I wish someone would write my paper for me “, she is one of those professional academic level writers that will save you time and your degree. She enjoys the beach, martial arts, and literature.

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How to Start a Dropshipping Business: 6 Step Plan (2024)

Starting a dropshipping business is an excellent way to dip your toes into the world of entrepreneurship . You can sell products directly to customers, set your own pricing, and even market under your own brand. You don’t even need to pay for inventory until a product has been sold to an actual customer. With dedication and hard work, you have the potential to build a successful brand.

If you’re hesitant about launching your online venture, consider this: Last year, an estimated 218.8 million US consumers will shop online, and ecommerce sales are expected to make up 20.8% of retail sales globally. Given these statistics, launching an online store appears to be an increasingly lucrative option.

In this article, we’ll cover everything you need to know about starting a dropshipping business, from understanding what it is to finding the right dropshipping suppliers and more.

Start selling online now with Shopify

What is a dropshipping business?

Dropshipping is a business structure that allows you to operate your store without holding any inventory. Once you’ve made a sale, your supplier will ship the products from their warehouse directly to your customer’s doorstep. This eliminates the hassle of storing, packaging, and shipping products yourself.

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How does the dropshipping business model work.

There are three key players in dropshipping: the manufacturer, the retailer (you), and the customer.

The manufacturer’s role includes creating products, maintaining inventory, shipping products to customers on behalf of the retailer, replacing defective items, and restocking. They sell products to the retailer at wholesale prices , thereby assuming the risk of any unsold inventory.

As the retailer, you sell the manufacturer’s products on your own website under your brand name. You are responsible for selecting and marketing the products. Additionally, you handle the shipping costs and set prices that yield a profit.

Finally, in this model, the customer purchases goods directly from you. If any questions or issues arise, they will turn to you, the retailer with whom they’ve done business.

How profitable is the dropshipping business model?

“How profitable is dropshipping is a question we hear often . Dropshipping can be highly profitable because you’re not saddled with the costs of shipping and manufacturing. Profits can accumulate quickly, especially when you’ve partnered with the right dropshipping suppliers. To keep tabs on your earnings and ensure you’re on the path to success, consider using our dedicated profit margin tool .

What are the advantages of dropshipping?

A dropshipping business is a profitable business model where you only pay for the products that you sell. This means you’re not burdened with the cost of creating products or carrying inventory. As such, the startup costs of running a dropshipping store are quite low compared to those that come with operating a standard ecommerce business.

In this business model, you also avoid the costs of maintaining unsold inventory and employing staff for packaging and shipping products. While it will require daily work when it comes to processing orders, most of the order processing steps are automated and only require the click of a button. The dropshipping business opportunities are endless—you just need to take the first step.

How to start a dropshipping business: The 6-step dropshipping business plan

Step 1: choose a niche.

The right niche is crucial for a dropshipping business’s success. While having a passion for a chosen market helps, profitability remains the primary goal. Evergreen niches like fitness, fashion, jewelry, beauty, tech, purses, and backpacks continually draw successful online stores. For instance, entrepreneur Tim Kock found success with a watch business. He generated nearly $7,000 in only eight weeks , highlighting the importance of choosing a profitable niche.

There are a few tools and tactics you can use to find niches for your own dropshipping business:

Google Trends

Google Trends can show if a niche is gaining or losing popularity. However, it can’t confirm a niche’s viability on its own, as some trending niches may lack sufficient search volume.

Ubersuggest’s keyword tool

This tool reveals the search volume and competitiveness of keywords. Using this data, you can assess the potential of dropshipping business ideas and gain future direction.

Additionally, you can visit popular websites within your target niche to gather information. Fashion retailers, for example, often categorize their products based on current trends. Use this strategy to determine which products to add to your store. Also, review a store’s bestselling items to identify profitable products to offer.

Pro tip : The most popular dropshipping stores often focus on trends within broader niches. For instance, denim apparel is a trend within the fashion niche, artificial eyelashes are a trend within the beauty niche, and marble phone cases are a trend within the phone case niche. It’s wise to incorporate these trends into your product lineup. However, they shouldn’t be the focus of your entire store if you aim for long-term success.

Step 2: Do competitor research

Once you have decided what to sell, you now need to educate yourself on who your competitors are, what they sell, and how they sell their products. Market research is an essential part of this step, and there are many ways to do it.

• Enter the name of one of the products you want to sell into Google and do a quick search to see who shows up on top. The top 10 results on Google or any other search engine will give you a good indication of your competition in a certain location. If you are selling products in a location different from where you are based, you can use third-party tools like SEM Rush or Ahrefs to gather data on search results in different locations around the world. 
• Search through Alexa or SimilarWeb to find niche competitors that might not show up high in general search results. These websites will provide a summary of the websites you’re searching for, including their social media profiles, any advertising they are doing, audience and traffic information for their website, and a list of competitors for that business. 
• Hunt around on social media . Browse Facebook ads within a niche and social media pages for top brands. How many followers do they have? How do they market their brand? How much engagement does their brand get? What can I do differently to stand out against them? What are they doing right that I should copy?
• Through the use of BuzzSumo , know your competitors’ content and what performs better for them so you can replicate it. This tool will give you insight into what content gets the most social shares, helping you find inspiration for new blog ideas. Signing up for a competitor’s newsletters can also keep you on top of their content if they share their blog content this way.

Step 3: Find a dropshipping supplier

It can be easy to find a good supplier on AliExpress, one of the most popular platforms for dropshipping companies. Once you’re on the platform, you can search for products and choose from a list of reliable suppliers based on reviews, ratings, and how long each supplier has been on the platform. This information should influence your decision on which supplier to choose in the dropshipping process.

After you’ve compiled a list of five or six potential suppliers, the next step is to contact them. Ask important questions like minimum order quantities and shipping times to better understand your profit margins.

By this point, you’ve probably narrowed down your list of potential suppliers from five to two or three. The best way to make your final decision is to place sample orders with these suppliers. Compare ecommerce shipping times , product quality, and packaging as you make your decision, always keeping your customer in mind. Consider what they will expect from you when placing an order.

Step 4: Set up your dropshipping store 

There are a few components to building a dropshipping business store the right way:

Domain name

Your domain name is especially important if you’re building a long-term brand. You can use a free business name generator to simplify the process. Always opt for a .com domain , regardless of your niche. If you want your niche to be a keyword in your new domain, make sure it’s broad—like “beauty,” “jewelry,” or “fashion”—rather than specific. This way, you won’t need to change your domain name down the road. Also, avoid using your own name as the domain for your store. If you ever decide to sell your business, you could legally lose the rights to your own name.

Ecommerce platform

Shopify is the most comprehensive ecommerce platform on the market. With new features, tools, resources, and apps being added regularly, you’ll find it easy to run a business on the platform. Plus, if you get stuck, you can reach out to a Shopify expert who will personally walk you through any steps, free of charge.

Since we’re using Shopify, you can explore free themes. Minimal Motion is one such option. It’s clean and easy to navigate, making it an excellent choice for those new to store design. As you start generating some revenue, you can invest in a new theme. This will give your store a more polished design.

Dropshipping app

To manage your inventory and place orders efficiently, you’ll need a reliable dropshipping app. DSers is a solid option that allows you to find products online that you can sell the same day. This app lets you explore products in a variety of popular niches. When starting out, it’s advisable to focus on 10 to 25 products, as writing descriptions for a larger inventory can become overwhelming. If you have questions or need guidance, you can turn to the DSers blog, its social media pages, or Shopify’s own support line.

Need a step-by-step guide? Check out this article to learn how Tomas Slimas launched an online store in only 30 minutes .

Step 5: Market your dropshipping business

At this stage, you’ve selected your product and set up your store. The next step is to aggressively market your dropshipping business.

This is a crucial component of any dropshipping business plan. For those just starting out and likely on a tight budget, it’s worth noting that effective marketing doesn’t have to be expensive. Here are some suggestions::

Facebook advertising

Resist the temptation to pour $500 into Facebook ads right away. Many new entrepreneurs think big returns will happen quickly, but they usually don’t. Start with a modest $20 ad spend to gauge effectiveness. If the first ad doesn’t yield conversions, don’t get discouraged. A low initial budget allows for valuable experimentation, especially when the bestselling product isn’t clear yet. 

Create multiple ads to identify which product sells best. When setting up targeting options, craft a worldwide ad but exclude Canada, Australia, the United States, and the UK. This strategy keeps ad costs low. As the business scales or the budget expands, create targeted ads for these four countries individually.

Retargeting ads

If your budget is small, retargeting ads are a good option. These ads work well if your store has high traffic. You may already have high traffic from free marketing on Pinterest . Or maybe a blog post on your site is bringing in visitors. Retargeting ads can take this free traffic and turn it into sales. Compared to standard Facebook ads, they usually do a better job. Plus, they’re a lot cheaper.

Influencer marketing

In the early stages of a dropshipping business, budget constraints are common. If paying influencers isn’t an option, consider offering an affiliate commission instead. This reduces financial risks for your business and shifts the onus of sales conversion to the influencer. It also adds value by generating images or reviews that elevate your brand’s social proof. With an affiliate commission model, influencers can often earn more than they would with a flat fee, especially if they have an engaged audience.

Media coverage

To boost exposure for your ecommerce website, consider using HARO . This tool connects reporters with potential sources. By subscribing to their thrice-daily emails, you get a chance to be featured in articles. Some reporters look for expert opinions, while others seek product recommendations. Use this media attention to drive targeted traffic to your ecommerce website. For better results, link directly to specific product pages instead of the homepage. Pair this approach with retargeting ads to maximize potential sales.

Step 6: Optimize

Once you’ve spent time building your website, brand, and marketing, you can start to analyze the results of your hard work. You may find that certain marketing activities are hugely successful, while others not as much. You can also compare your prices to that of your competition and see if you could make things more competitive.

You can use tools like Google Search Console or Google Analytics to evaluate your online traffic and make sure it’s increasing, not decreasing. If you’re using third-party tools for email marketing or social media reporting, set up weekly or monthly automatic reports to remind you to analyze this information regularly. Even a quick snapshot of data from a tool can be enough to decide if a campaign is working or not.

Overall, the most important part of a successful online ecommerce store is to test and optimize. This ensures that your website will not fall behind best practices and keeps you ahead of your competitors.

Do you need to incorporate a dropshipping business?

Incorporating a dropshipping business has clear benefits. It separates your personal and business finances, protecting your money if the business runs into debt. Additionally, incorporating gets you an employer identification number (EIN), which makes it easier to file and pay sales tax. So if you’re planning for long-term success, think about incorporating. It’s a good way to manage your finances and taxes.

Where to find dropshipping businesses for sale?

If you don’t want to build a Shopify dropshipping business from scratch, you can easily find a dropshipping business for sale on Flippa .

Flippa is a marketplace of websites for both people looking to invest in a fully functioning business and those who want to skip the building phase and start directly with marketing. Flippa has a great collection of online stores, including dropshipping ecommerce businesses, of varying price ranges and niches that you can choose from depending on your budget and interests.

So, if you’re looking for a dropshipping business for sale, Flippa has got you covered.

Factors to consider when buying a dropshipping store

When choosing to buy a store, take into account the cost, the design, the age of the website, how much money it has made, the popularity of the niche, penalizations, and the type of business.

Type of business

If you plan on buying a dropshipping business, you need to select the ecommerce filter on Flippa. Other options may require you to buy and hold inventory, which can cost more money over the long term, especially in unsold inventory.

Do you have a budget that covers not just the cost of a premade store but also allows for its growth? If so, you need to work out what your budget looks like. What price are you willing to pay for a business? Is there room to negotiate a better deal?

Does the store look like it was designed by a professional or by a new entrepreneur who’s looking to make a quick sale? If the store design looks professional, clean, and easy to navigate, it may be worth pursuing.

Age of website

On Flippa, you can choose an ecommerce business based on its age. An older website will typically have a better chance of ranking online than a newer one.

Sometimes you’ll see that a store made a lot of money. However, a question you need to ask is, “How much money was it making at its peak, and how much is it making now?” This will help you understand if the dropshipping business is growing or dying.

Niche popularity

You probably don’t want to be selling fidget spinners anymore, or any trending product. However, if a store is within an evergreen niche and sells trending products , it could work out well. Broad topics (beauty) tend to perform better than stores focused on a specific type of product (makeup brushes).

Penalizations

Before buying a dropshipping business you need to double check that the website hasn’t been penalized (removed from Google’s search index).. You can use a tool like Is My Website Penalized to determine if a website has been penalized by Google. If a store has been penalized it may be harder for you to rank in search engines. You also want to ask, “Were any of the business’s Facebook ads banned?”

Is dropshipping worth it?

The value of dropshipping depends on the time and money you invest in it. If you dedicate time to growing your online business, you are more likely to reap the rewards. Setting up a dropshipping business involves multiple steps: You need to set up a store, import products, decide on your pricing strategy, and start selling. All of this require effort and commitment for your business to be successful.

Begin your dropshipping journey today

There you have it—everything you need to know about starting a dropshipping business. By applying the advice from this article to your own online store, you can work toward building your own online empire.

Want to learn more?

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• Bootstrapping a Business: 10 Tips to Help You Succeed
• Seven Dropshipping Secrets Discovered on TikTok [VIDEO]
• 9 Best Free Online Courses You Can Start Today

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Dropshipping Business Plan: How to Build A Successful Online Business

What is Dropshipping?

Benefits of Dropshipping

Disadvantages of Dropshipping

Is Dropshipping dead in 2020?

Dropshipping Business Plan for 2020

What is Dropshipping? 

It is crucial to know all kinds of business models you have at your disposal before starting a business. Amongst eCommerce store owners, the dropshipping business model has garnered a lot of attention.

But what is dropshipping exactly? And how does it work?

More importantly, how can you make it work?

Drop shipping is a supply chain management method that doesn’t require a seller or a company to actually hold stock of the items they’re selling. Once a product is ordered, the seller buys the required inventory from a third-party supplier (manufacturer, wholesaler, etc) who then ships the product to the customer. 

This is how the Drop shipping process works:

• The customer places an order online.
• The eCommerce store owner or the seller then forwards the order to his supplier.
• The supplier accepts the order and ships it on behalf of the seller. Meaning, when the product reaches the customer, the seller’s name, address, and logo will appear on the bill. 
• Once the shipment has been initialized, the supplier sends an invoice to the seller containing a tracking number.
• The seller then forwards the ‘order has been shipped’ message to the customer along with the tracking number. 

On the face of it, drop shipping may seem like plain-sailing.

If an eCommerce store owner decides to adopt the drop shipping business plan, then all he needs is a laptop and an internet connection.

But is it really as easy as it sounds?

Well, it’s complicated. The answer is neither a definite yes, nor a definite no.

Every coin has two sides and it’s important to understand each of those sides to be able to devise a successful strategy.  

Let’s look into the benefits of dropshipping and see how you can leverage those in your dropshipping business plan. 

1. Low initial costs

This is the main attraction of the drop shipping business plan. If you don’t have sufficient funds, high inventory costs will kill your eCommerce business idea before it even takes proper form.

With drop shipping, there’s no worrying about warehousing and inventory costs. You don’t have to spend a dime on buying stock before you make sales.

This is a huge plus because according to stats , most newly started businesses aren’t able to stay afloat due to insufficient funds.  

2 .  Setting up is easy

Literally, all you need to set up your online business is:

• A good business idea
• A supplier offering you the best price deal
• An online eCommerce website
• A laptop with a good internet connection

Since the eCommerce market is growing, the above three things aren’t that hard to achieve.

You can even operate your business as a side job until it grows. Full-time investment is hardly required since you aren’t required to hold a warehouse and inventory.

3 . Scalability

A retailer who chooses to buy inventory is stuck with it whether sales are made or not.

With dropshipping there’s no problem of overstocking or understocking. 

  All you have to do is buy products when orders are being placed. So there’s always a balance between supply and demand.

You can properly gauge the demand for your product by judging the volume of orders being received, and then increase and decrease your stock demand accordingly.

This is especially useful if you have consumer goods that don’t have a long shelf life.

If for some reason you’re not able to sell the required quantity of your product, you don’t have to worry about bearing depreciation costs. 

    4 .  Easier expansion

Owning an inventory can be constraining. A drop shipper will always have a wider array of products to choose from as compared to a retailer who decides to own his inventory. 

There’s a large variety of products that an inventory owning retailer will think twice before supplying. Those are: 

• Products that have high import costs. 
• Products that take up a lot of storage space.
• Products that are not available in your own country.
• Products that have a low shelf life, etc

A drop shipper can easily supply the above products because the problem associated with them won’t affect him directly. 

5 . Reduce investment and hence the risk 

In a dropshipping business plan, you don’t have to invest in the product you’re selling directly. This means if the stock goes bad or is lost, you won’t lose any money. Only your sales will be affected.

Disadvantages of Drop Shipping

Dropshipping comes with its fair share of disadvantages as well. 

It will be beneficial to know what those are so that you can be cautious of those while making your dropshipping business plan. 

1.  Lower profit margin

Drops hipping is pretty easy to set up. There are no inventory costs, shipping costs, warehouse rental costs, etc.

Because it’s economical, any eCommerce store owner would keep minimal prices to compete in the market and make more sales.

The competition thus reduces profit margins, and sellers in a particular niche have to sell at lower prices.

2 . Dilution of control  

A seller is basically at the mercy of his supplier in a dropshipping model.

If something goes wrong on the supplier’s end, the seller is answerable to the customer. Moreover, inventory decisions are not in his hands, and neither is the time taken to deliver a product.

Running a business without inventory control can turn into a nightmare quickly.

 It’s almost as if you’re opening an ice-cream shop and not knowing whether:

• You can deliver ice-creams to your customers fast enough.
•  You have sufficient supply to meet the demand.
• Whether the ice cream you’re serving is high in taste and quality or not.

Also, a supplier never comes in contact with the products he is selling, which is an odd deal in itself.

3. Customer service problems

Adapting the dropshipping business model often finds store owners answering for supplier side errors. If there’s any problem regarding the shipping time, packaging, or quality of the product, the seller has to tackle it. 

Going back and forth between the supplier and the customer to handle queries can lower the quality of customer services offered. And the customer is king. Bad reviews can reflect badly on sales.

4 . Difficult to manage inventory

It’s difficult to keep track of inventory when you’re relying on third-party warehouses.

These warehouses often cater to different merchants, and product stocks change daily .

The seller might find it tough to monitor the availability of stock for his product. As a result, there might be a lot of pending orders to meet, but no product to sell.

It may considerably hinder an eCommerce store’s ability to supply goods on time.

5. Other costs incurred might not be optimized 

A dropshipping business model might have low capital costs. But, there are other costs incurred during the supply cycle. Minimizing those can be a challenge.

For example, a retailer who holds his own inventory can minimize packaging and shipping costs as much as possible. He might also be able to procure some additional discounts since he will be directly in contact with the manufacturer.

In a drop shipping model, the seller has to pay a large markup to the supplier in addition to packaging and shipping costs.

So, the reduced capital costs might actually get nullified by these additional costs.

Is Drop shipping Dead in 2020? 

This is one major concern people have with regards to drop shipping these days. The answer is a  BIG   no . 

Let’s see what the real deal is. 

Google Says…

Clearly the trend has only risen in the past few years. 

Drop shipping has only become more competitive. 

It’s like any other business market in today’s time. You’re living in one country but you’re connected to the entire world. Which is why business ideas and models get old with the blink of an eye. 

It doesn’t take time for any market to get saturated, and this is exactly what has happened with drop shipping as well. 

In its initial stages, drop shipping had major appeal. The idea was to make big bucks real fast, with a low investment.

But now,  because of the low initial costs and high returns, there’s a lot of competition in the market. This has left people questioning the business idea’s profitability in today’s time. 

Despite the competition, the drop shipping business plan is still profitable. It just requires more efforts now. Only a sure-fire strategy, carefully plotted out and executed has a chance to succeed.

So let’s dive into how you can create a foolproof dropshipping business plan to beat the massive competition.  

Drop shipping Business Plan for 2020

In this section, you’re going to give you a full detailed dropshipping business plan by following these five steps:

• Choose a product
• Market research
• Competitor analysis 
• Find suppliers 
• Market your product 

Step 1: Choose your product 

One common mistake people make when choosing a product is going for something they’re passionate about without thinking logically.

I think it’s foolish to enter a market with a product that you chose because  you  like it. You’ll find that your passion for the said product will diminish quickly if it doesn’t translate into sales and revenue.

Which is why there are important things to be kept in mind when choosing a product:

1. Profitability

Low initial costs in dropshipping won’t automatically assure you a high profit. Costs will increase as your business grows.

It’s important to ensure you’re not stuck with a product that procures a low profit.

You’ll have to do some research, maybe get a price quote from suppliers to see what is the lowest cost they’re selling at. Then, you’ll have to see the market price of a product and evaluate your profit margin.

2. Shipping costs

Shipping cost is a major factor that shouldn’t be ignored. You customers will abandon their cart if the shipping cost is too high.

Avoid a product that:

• Is heavy in weight
• Is large in size
• Is fragile to handle
• Has to be brought in from another country that is far.
• Requires a lot of packaging

There’s a big chance that a product falling under the above categories will raise shipping costs and consequently reduce sales revenue and profit.

3. How can you add value? 

Choose a product that has competitors, but not many. If the market is crowded, chances are there’s very little you can do to innovate and stand out.

One best way to think of a product that adds value is to find out if it’s solving any problems .

For example, a particular product might not be easily available in your area/country, but there might be a demand for it. Or maybe you could find better versions of products that are already being sold in your area.

You can also explore other ways of solving people’s problems. You can think of offering a service or some additional benefit that no other competitor offers in your chosen product market.

For example, you could:

• Encourage your buyers to drop one-minute video reviews on your products.
• Post detailed videos showing the product anatomy and how it works.
• Give as many details and specifications about your product as you can.
• Provide expert advice or detailed information on how to use the products.

4. Marketing potential  

Marketing is going to help you attract and acquire customers. You should have an idea of how much you want to invest in marketing efforts.

If you’re not keen on taking up a lot of in-depth marketing activities then it’s best to go for products that don’t require a lot of it.

Also, while choosing a product keep in mind the ease with which you’ll be able to market it.

For example, It might be easier to market a clothing store as compared to a store that sells rare computer parts.

Step 2: Market research

Market research and choosing a product actually go hand in hand. You won’t really be able to decide on your product if you haven’t conducted any research on it.  

To assess the demand for your product, you can use the following tools and methods:

1 .  Google’s keyword planner   

You can use Google’s keyword planner to:

• See the monthly search volume of your product.
• Search long-tail keywords and questions that are being asked regarding your product’s niche.
• Get keyword ideas.
• See the difference between local and global search volume. You can look for search volumes country wise and assess which countries/regions are asking for which products.
• You can also use it to evaluate the competition for each keyword. This will give you a rough idea of how many websites are already ranking and how tough it will be to beat them.

2. Google Trends

• Google trends will show you the yearly, monthly, weekly search trend for your keywords.
• You can also check region-wise trends.
• It will show you breakouts and rising trends related to your searched keyword.
• You can compare different keywords and see their relative trends as well.
• Check the seasonality of the product by looking for trends over the past 10 years or so. This will give you a good idea of which months the demand rises in, and in which months it falls.

3 . Find out the best selling products

Websites like Aliexpress & Amazon have a weekly bestselling/hot products category. You can scour eCommerce websites like these to get an idea of what niches, or what product types are trending or selling like hotcakes.

You can also look at niche eCommerce websites. For example, if you decide that you want to sell clothing, then you can check out Myntra, or Shein to see what styles are trending.

4. Search on websites like Quora

Quora has around 500,000 daily users now. Its user base is vast and people have started trusting it the most when it comes to search engine queries.

If you want to learn how you can add value by selling a particular product, then search your product on Quora, and you’ll find what questions people are asking and the problems they’re facing.

Pro Tip:  You could ask questions to find out what people think of the product you want to sell, and whether they feel it would solve any problems.

There are a lot of other forums or niche communities to get an insight into your product market.

Step 3: Competitor Analysis

Your competition analysis should be aimed at answering these questions:

• How well established your competitors are.
• What is their USP?
• How you can beat them and add value.

You can use the following tools and methods to answer the above questions:

1. Tools like Similarweb can be used to assess your competitor’s website traffic, time people are spending on their websites, where the traffic is coming from and much more.

2. Moz & Ahrefs can be used to find out your competitor’s website authority. If their domain authority (DA) is above 50, then it’s going to take a lot of effort to beat them.

3. You can also use the above two tools to monitor different page authorities on their website. Visiting different product pages and checking their authority will give you an idea of how much traffic they might be getting on that page.

4. Check your competition’s social media pages and handles, asses the following they have and the marketing tactics they use.

5. Check the reviews and recommendations people have left for your competitors on social media, Google, Play Store (if they have an app) to see where they’re lacking and how you can improve on it.

Step 4: Find Suppliers for Dropshipping

When looking for suppliers, make sure that whoever you choose:

• Gives the best price.
• Is reliable.
• Gives optimal shipping time.
• Doesn’t work with a lot of merchants at the same time.
• Has been in business for an acceptable amount of time.

To find dropshipping suppliers you can:

1. Search for keyword terms like ‘wholesaler’, ‘bulk’, ‘reseller’, ‘manufacturer’, ‘supplier’. You’ll have to combine these terms with your niche or your product.

2. You can also look into various platforms that connect dropshipping eCommerce stores to suppliers in various niches.

3. You can join communities on social media related to your product’s niche and see if you can find any supplier. Suppliers often use social media channels to promote their services, so you might be able to find their contact details and profiles.

Step 5: Set up an eCommerce website

To set up an eCommerce website you’ll have to decide which platform you want to use. There are a plethora of platforms online offering different services and functionalities on different scales.

My recommendation would be to go for Magento as it is the best when it comes to performance and scalability. Its latest version has come with major site speed and operation upgradations.

If you want to look into other platforms, you can refer to this detailed comparison guide  to see which platform you should choose and on what basis.

Step 6: Market your product

Marketing your product heavily depends on the kind of product you’ve chosen and your customer base.

To get started:

1. Identify your target audience. This could be based on their geographical location, their need for your product, etc. In fact, you can go as far as creating full customer personas.

2. Find out where your target audience hangs out the most. Is it Instagram, Twitter, or LinkedIn?

3. Look at your competitor’s marketing tactics. Find out the strategies they’re implementing, the online platforms they’re leveraging to acquire customers, the amount of effort they’re putting in.

4. Try to be creative and go where your competitors aren’t going. This could be in terms of marketing channels and platforms they aren’t using or it could mean implementing strategies they aren’t implementing.

We’re sure you’ll find some helpful takeaways from this dropshipping business plan. Once your business grows, it’s important to optimize and improve it continuously. Don’t forget to keep track of the numbers and metrics that tell you where you’re going wrong and where you can improve operations. 

Building and  nurturing customer relationships is also very important. Devise plans and strategies to see how you can make your customers want to come back for more.

All the best!

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Divya loves writing and is passionate about marketing. When not trying to hone her skills, you’ll find her either reading or binging on TV shows.

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Thanks for the great information! I want to start a dropshipping store. Which store is better General, Niche or Single product?

Hiya, I am really glad I have found this info. Today bloggers publish only about gossips and web and this is really irritating. A good blog with exciting content, that’s what I need. Thank you for keeping this web site, I will be visiting it. Do you do newsletters? Can’t find it.

The best post on the dropship business model, seriously you have mentioned some very valuable points here which probably no one wants to share on how to start dropship business. Thanks again!

Really helpful and much-needed content.

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Drop Shipping Business Plan Sample

MAY.18, 2018

Do you want to start drop shipping business?

Are you thinking about starting a drop shipping business ? The biggest benefit of starting this business is that you don’t need to keep products in stock. You can easily partner with wholesale suppliers who will stock their own inventory and ship the goods directly to customers. All you have to do is transfer the customer orders as well as the shipment details to the suppliers. You can even start this drop shipping business plan part-time and it will still be profitable provided that you invest one of out of the following two things: time or money. In any case, you will have to prepare a comprehensive dropshipping business plan that will serve as the foundation of your startup. If you are wondering how to write one then here we are providing you the business plan for a drop shipping business startup named ‘Zee Online’.

Executive Summary

2.1 the business.

Zee Online will be a drop ship business plan  which will be solely owned by Jennifer Kates, a business graduate and an entrepreneur. The company’s office will be located in Texas city while the company will provide its services across the United States.

2.2 Management

The main management of the company will comprise of sales executives, managing assistants and customer representatives. The management is dedicated to make the dream drop shipping business model a reality by providing excellent service and adding value to the customers.

2.3 Customers

Our customers will be the men, women and the businesses located across the United States.

2.4 Business Target

The company’s three-year targets are outlined as follows:

Company Summary

3.1 company owner.

Zee Online will be owned by Jennifer Kates, a business graduate from the University of Illinois.

3.2 Why the Business is being started

The dropshipping business plan is being started with the aim of making profits in the online retail industry while also adding value to the customers through excellent drop shopping services.

3.3 How the Business will be started

The business will be located in a small office located in Texas but will operate across the United States. In addition to the usual inventory, the company will procure drop ship business plan internet connection along with computers, servers, peripherals and other office furniture. The startup summary is as follows:

The detailed start-up requirements are given below:

Services for customers

You must decide what products will you provide to your customers before thinking about how to set up drop shipping business because the planning of other subsequent components (such as finding relevant suppliers) depends on your products. Zee Online will provide following products to its customers:

• Phones, Computers & Accessories: This category includes smartphones, laptops, tablets and other related accessories such as chargers, earphones, data devices etc.
• Men’s Fashion: This category includes men clothing, shoes, wrist watches and other wearables.
• Women’s Fashion: This category includes women clothing, shoes, handbags, cosmetics, artificial jewelry and other wearables.
• Home & Living: This category includes household items.
• Baby, Toys & Kids: This category includes all kinds of baby products and toys.

Marketing Analysis of dropshipping business

The most important component of an effective drop ship business plan is its accurate marketing analysis. If you are starting this venture on small scale, you can take help from this drop shipping business plan template and carry out a marketing analysis yourself. Marketing analysis is extremely important because it gives you an idea of your position in the market therefore, it must be considered before you think about how to start a dropshipping business plan.

If you are going to start a dropshipping business plan  on a larger scale, it is better to seek the help of marketing experts since they will help you organize all your dropshipping business ideas and will according create a marketing strategic plans for you.

5.1 Market Trends

Drop shipping or ecommerce industry business is one of the largest industries in the United States as well as in the rest of the world. In United States, the Ecommerce sales were estimated to be $353.7 billion for 2017. The industry is growing at the forecasted rate of 17% and is estimated to become a $485.3 billion industry by 2021. As of 2016, there are 211 million digital shoppers in the United States and this figure will increase to 224 million by 2019. To be more specific, eight out of ten Americans are now online shoppers. Considering these statistics, one can imagine how big this industry is. In d ropshipping business plan  can be profitable provided that it has some competitive aspect so as to survive the environment shared by Ecommerce giants such as Amazon and Alibaba.

5.2 Marketing Segmentation

We will target all people living in the United States. Our experts have identified the following type of target audience which can become our future consumers:

UK Start-Up Visa Business Plan

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Women:

The biggest consumer of our services will be the women in the United States. It has been established by various surveys and studies that women are more likely to make online purchases than men. That’s why, American women will be the biggest contributor to our revenue. Except for the Men’s Fashion category offered by us, women will buy more products as compared to men in the remaining four categories.

The second biggest consumer of our products will be men. Although their contribution to our revenue will be less than women but still it will be of significant value.

5.2.3 Businesses:

We also hope to target the corporate sector for buying the products from our first category, computers and accessories. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

• To achieve the net profit margin of $10k/month by first year, $15k by second year, and $25k by third year
• To add 3 more categories of electronic appliances, sports products and furniture by the end of the first year

5.4 Product Pricing

Considering the competition in Ecommerce industry, we have priced all our products in the similar ranges as of our competitors. However, the delivery changes are kept slightly less as compared to our competitors.

Like marketing analysis, sales strategy is also an important component of a drop shipping business plan so it must be planned before you think about how to start dropshipping business plan .

6.1 Competitive Analysis

The biggest problem you will face while starting this venture is the intense competitive environment created by giants like Amazon, eBay, Alibaba etc. In addition to that there are tons of other drop ship business plans with ranging magnitudes. That’s why, if you are thinking how to start a successful drop shipping business , the only answer is find a competitive advantage. Carry out an in-depth analysis of what your competitors are missing and how can you add vale to your customers. Zee Online will achieve its competitive advantage by providing fastest shipping, minimal shipping charges and excellent customer service. As per the price of products, they are in same ranges as of our competitors since cutting them will impact the profitability of the dropshipping business plan .

6.2 Sales Strategy

• We will carry out a large scale paid social media advertisement campaign.
• We will use digital marketing strategies, SEO and SEM practices for promoting our website and achieving higher search results in Google rankings.
• We will offer various discounts on women’s fashion products during the first month of launch.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

You must also decide what staff will you need to run your company before you start your own drop shipping business because it will help you in estimating the accurate financial expenses.

7.1 Company Staff

Jennifer will act as the General Manager of the company and will initially hire following people:

• 1 Accountant to maintain financial and other records
• 2 Sales Executives responsible to market and discover new ventures
• 3 Call Center Agents to receive complaints of customers and answering queries
• 2 Managing Assistants to manage the company’s official website and social media pages
• 6 Customer Representatives to record and place the orders with suppliers

7.2 Average Salary of Employees

Financial plan.

The success of a business heavily depends on its accurate financial analysis so make sure to pay special attention to your financial plan before you start drop shipping business . The financial plan of Zee Online is as follows.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Drop Shipping Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as hotshot business plan , freight broker business plan , dump truck business plan , helicopter business plan , import export business plans , business plan for self storage and many others.

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Drop Shipping Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Online Startups » Ecommerce

Are you about starting a drop shipping business? If YES, here is a complete sample drop shipping business plan template & feasibility report you can use for FREE .

It is known fact that you will only require very minimal start – up capital to successful start and run a drop – shipping company. The truth is that it’s possible to launch an ecommerce store without having to invest thousands of dollars in inventory up front. Usually, retailers have had to tie up huge amounts of capital stocking their stores.

Basically, with the drop – shipping Business model, you don’t have to purchase a product except you have already made the sale and have been paid by the customer. Even if you don’t have major up-front inventory investments, it’s possible to start a successful drop shipping business with very minimal start – up capital.

A Sample Drop Shipping Business Plan Template

1. industry overview.

The ecommerce industry that drop – shipping business is a part of is indeed a very large industry that can boast of creating business opportunities for loads of entrepreneurs all across the globe and generating multiple billion dollars annually.

The industry generates well over $1 trillion annually on a global scale. For example, in 2012, ecommerce sales topped $1 trillion for the first time in history and the figure is still growing.

According to Wikipedia, “Among emerging economies, China’s e-commerce presence continues to expand every year. With 384 million internet users, China’s online shopping sales rose to $36.6 billion in 2009 and one of the reasons behind the huge growth has been the improved trust level for shoppers. The Chinese retailers have been able to help consumers feel more comfortable shopping online.

China’s cross-border e-commerce is also growing rapidly. E-commerce transactions between China and other countries increased 32% to 2.3 trillion Yuan ($375.8 billion) in 2012 and accounted for 9.6% of China’s total international trade in 2013, Alibaba had an e-commerce market share of 80% in China.”

Drop – shipping Business model just Amazon FBA, is a retail fulfillment method where a store does not necessarily keep the products it sells in a warehouse or a store of some sort. Instead, when a drop – shipping company sells a product, it purchases the item from a third party and has it shipped directly to the customer. hence, the merchant never get to see or handle the product in question.

One obvious difference between the drop – shipping ecommerce business model and the standard retail business model is that the drop shipping company doesn’t stock or own inventory. Instead, the drop – shipping company purchases products / stocks as needed from a third party – usually a wholesaler or manufacturer of the direct manufacturer of the products in so as to fulfill orders placed by customers.

It is important to mention that there are loads of advantages in starting a drop – shipping business hence the increase in the numbers of players in this line of business. Some of the advantages of starting a drop – shipping business are low overhead, flexibility in choosing a location for the business and a wide selection of products from different manufacturing brands or wholesale distributors.

So also, if you start a drop – shipping company, then you will not have to crack you brain on how to source for money to lease of manage a warehouse, how to package and ship orders from customers, keeping track on inventory for accounting reasons, handling returns and inbound shipments and frequently ordering products and managing stock level.

Lastly, it is important to state that the e – commerce industry is regulated by a number of federal, state, and international regulatory organizations so also if you are a player in the industry, you are expected to play by the rules and regulations.

There are laws that govern e-commerce business, such law involves complex contract and tax issues, security, and privacy issues. Because technology changes swiftly, so also the laws regulating it are renewed on a regular basis.

For example, in the united states of America, the Uniform Computer Information Transactions Act (UCITA) regulates the e – commerce industry. UCITA are responsible for creating rules and regulations that govern areas like software licensing, online access, and other transactions in computer information.

2. Executive Summary

Golden Bird® Drop – Shipping Company is a United States based international drop – shipping cum online shopping website that offers a wide range of quality products such as electronics, computers, groceries, fashion, home appliances and kid’s items. Our head office will be located in the heart of San Diego – California.

We are an e – commerce startup with a long – term goal of having our presence in major cities in the world and delivering a wide range of products from globally recognized manufacturing brands at rock bottom prices to our customers all across the globe.

Golden Bird® Drop – Shipping Company will run 24 hours a day and 7 day a week online shop, with effective and timely delivery system.

Our payment platform is highly secured and we will only deal in non-Cash Payment. Our payment platform will readily accept payment from credit cards, debit cards, smart cards, electronic fund transfer via bank’s website and other modes of electronics payment.

Our inventory management of products is automated, our portal is designed such that it reports get generated instantly when required and our product inventory management is very efficient and easy to maintain.

We have a robust business relationship with shipping companies and we are going to be shipping goods for our clients at a highly-discounted price. Our plans of strategically partnering with wholesalers and manufacturing brands makes it easier for us to deliver products on time whenever our clients make orders.

Golden Bird® Drop – Shipping Company will ensure that all our customers are given first class treatment irrespective of the quantity of products they purchase or the part of the world they reside.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base grow to. Our customers will always be carried along when we want to make decisions that will directly affect them.

At Golden Bird® Drop – Shipping Company our staff are highly competent and dedicated to the company; they are trained to go the extra mile to resolve any complain from our customers. Our phone lines are opened 24 hours a week and 7 days a week, with highly trained call center agents manning them and also customers can freely chat with us via our website at any time of the day.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.

Golden Bird® Drop – Shipping Company is owned by Clara Davidson and her immediate family members. Clara Davidson has a Diploma in ecommerce and a degree in Business Administration. She will run the business with other experience team members who have worked in similar business venture.

3. Our Products and Services

Golden Bird® Drop – Shipping Company will ensure we go all the way to make available a wide range of goods and products from top manufacturing brands in the United States and other countries of the world to our customers.

We will have available in our online store a wide range of durable goods and non – durable goods at affordable prices. We will deal in goods such as groceries, clothes, sports equipment, beauty products, jewelry, children’s toys, baby stuffs, home furnishings and home appliances et al.

Just for clarity purpose, we have various items from world class brands in the following product categories:

• Beverages & Cigars
• Events & Tickets
• Home Appliances
• Mobile Phones

4. Our Mission and Vision Statement

• Our vision is to build a drop – shipping business (online store) that can favorably compete with international brands like Amazon and Alibaba.com
• Our mission is to establish an online retail business that will make available a wide range of goods and products from top manufacturing brands at affordable prices to a wide range of customers that will cut across different countries of the world.

Our Business Structure

Golden Bird® Drop – Shipping Company is a player in the e- commerce industry that intend starting small in San Diego – California, but hope to grow big in order to compete favorably with leading online stores and drop – shipping companies both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Golden Bird® Drop – Shipping Company, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer / President

Human Resources and Admin Manager

• Business Developer

Information Technologist

• Call Center Agent

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.
• Manages the organizations’ website
• Responsible for continuous update of our online store
• Ensures that our payment platform is secured 24 / 7
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Responsible for continuous upgrade and maintenance of IT systems
• Handles any other technological and IT related duties.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Call Center Agents / Customer Car Executives

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the supervisor in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for the company
• Distribute mails in the organization
• Handles any other duties as assigned by the line manager

6. SWOT Analysis

We are quite aware that there are several drop shipping cum ecommerce companies both large and small in the united states of America which is why we are following the due process of establishing a business so as to compete favorable with them.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Golden Bird® Drop – Shipping Company employed the services of an expert HR and Business Analyst with bias in start – up business to help us conduct a thorough SWOT analysis and to help us create a business model that will help us achieve our business goals and objectives.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Golden Bird® Drop – Shipping Company;

No doubt the fact that we have robust relationship with a wide range of third party retailers and manufacturing giants will definitely count as a strength for us. We have a well-coordinated and users’ friendly website and our customer can be rest assured that they will have their goods delivered to them in record time. Other areas of strength are; secured payment platforms, robust shipping network and excellent customer service culture.

A major weakness that may count against us is the fact that we are a new online retail store and we don’t have the financial capacity to compete with multi – billion dollars’ online stores like Amazon and Alibaba.com when it comes to wider reach and selling products at a rock bottom prices.

• Opportunities:

The opportunities available to drop – shipping companies / online retail stores are unlimited; as a matter of fact, customers can make purchase from any part of the world. We will ensure that we network with wholesalers and manufactures with warehouses in targeted countries so as to enable us cut cost of shipping and maximize the opportunity that are available to us.

Just like any other business, one of the major threats that we are likely going to face as a drop – shipping company is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Other threats that may likely confront us is unfavorable government policies and the arrival of competitions within our market space who may want to adopt same business strategies.

7. MARKET ANALYSIS

• Market Trends

Over the years, loads of things have changed especially the way businesses are conducted. The advent of the computer and later the internet gave a whole new definition of how things are supposed to be done in our world.

E – Commerce is one of the fruits of the internet and for sure it has enabled loads of entrepreneur to launch multimillion dollars international businesses; business that cut across geographical boundaries and drop – shipping business is an offshoot of the ecommerce industry.

Online retail stores are in the forefront when it comes to retailing goods; it is now very much easier to cover a wide range of customers from all over the world via ecommerce business model.

Despite the fact that there are several online stores, the market is still pretty much open for more online stores to come into the market. The fact that two different online store operates from same street does not in any way affect their sales. The market available to them is the global village, especially if they are open to customers from different part of the world.

8. Our Target Market

When it comes to selling products listed in our online store, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who shop online from all across the globe.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us.

Golden Bird® Drop – Shipping Company is a United States based international drop – shipping cum online shopping website that offers a wide range of quality products such as electronics, computers, groceries, fashion, home appliances and kid’s items to a wide range of customers. We are in business to retail a wide range of products to the following groups of people from our online store;

• Corporate Executives
• Business People
• About to wed couples
• Expectant Mothers
• Sports Men and Women

Our competitive advantage

A close study of the drop – shipping line of business and the overall ecommerce industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric, proactive and have a robust business network if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading drop – shipping and online stores. Golden Bird® Drop – Shipping Company is launching a standard and international drop – shipping brand that will indeed become the preferred choice of online shoppers.

Part of what is going to count as competitive advantage for Golden Bird® Drop – Shipping Company is the vast experience of our management team and our robust business network with loads of wholesalers and manufacturing giants; we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

Of course, our excellent customer service culture will definitely count as a strong strength for the business. Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (start – up drop – shipping / online stores businesses) in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Golden Bird® Drop – Shipping Company is a business that was established to retail a wide range of products to a wide range of customers that cut across different countries via our online stores and in partnership with wholesalers and manufacturers.

In view of the above, our source of income will be in online retailing of a wide range of products from world class brands in the following product categories:

10. Sales Forecast

One thing is certain when it comes to drop – shipping / online stores business, if you have quality products from top manufacturing brands and your website is users’ friendly and your payment portal is secured, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in the drop – shipping cum online stores line of business and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the ecommerce industry cum drop – shipping line of business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in the United States of America.

Below are the sales projection for Golden Bird® Drop – Shipping Company, it is based on the business model we are running and other factors as it relates to small scale and medium scale drop – shipping cum online stores company start – ups in the United States of America;

• First Fiscal Year-: $250,000
• Second Fiscal Year-: $550,000
• Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our marketing strategy will center on reliability, swiftness, safety, pricing, secured payment platform, and above all excellent customer service. We will ensure that whenever our customers place orders for goods from us, they will get it delivered within the stipulated time frame.

We know that if we are able to put the above stated in place, we won’t struggle to retain our old customers and at the same time win over new customers. We are aware of the power of the internet and we will do all we can to maximize the internet to market our business.

In other words, a larger percentage of our marketing effort will be directed to internet users since our business is based on the internet; our website will become our number one marketing tool In summary, Golden Bird® Drop – Shipping Company will adopt the following sales and marketing strategy;

• Introduce our drop – shipping business by sending introductory letters alongside our brochure to third party retailers, wholesalers, manufacturers and other key stake holders.
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• Open our drop – shipping company with a party so as to capture the attention of residence who are our first targets
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients
• Leverage on e – mail marketing approach

11. Publicity and Advertising Strategy

We have been able to work with our in – house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for online shoppers, third party retailers, manufacturers and other clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our drop – shipping company.

Below are the platforms we intend to leverage on to promote and advertise Golden Bird® Drop – Shipping Company;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our services
• Install our Bill Boards on strategic locations all around the United States of America
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact wholesalers, manufacturers, third party retailers and other online retailers by calling them up and informing them of Golden Bird® Drop – Shipping Company and the products we sale
• List our drop – shipping company in local directories / yellow pages
• Advertise our drop – shipping company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our trucks / vans are well branded with our company logo et al.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to drop – shipping companies / online retail stores, it is normal for consumers to go to places (retail outlets) where they can goods at cheaper price which is why big player in the online retail industry like Alibaba and Amazon will attract loads of consumers. Products in their store are tagged with the cheapest price you can get anywhere in the United States.

We know we don’t have the capacity to compete with Alibaba, Amazon or any other big retail store, but we will ensure that the prices of all the products that are available in our store are competitive with what is obtainable amongst drop – shipping / online retail stores within our level.

• Payment Options

The payment policy adopted by Golden Bird® Drop – Shipping Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Golden Bird® Drop – Shipping Company will make available to her clients;

• Payment via bank transfer
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of goods listed on our website without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for products listed on our website.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a drop – shipping company / online stores business; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Golden Bird® Drop – Shipping Company in the United of America;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses for the grand opening of Golden Bird® Drop – Shipping Company in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The cost for hiring business consultant – $2,500.
• The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• The cost for Computer Software (Accounting Software, Payroll Software, CRM Software, Microsoft Office, and QuickBooks Pro et al) – $7,000
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, fax machine, cabins, tables and chairs et al): $4,000.
• The cost of launching a website / online store: $1,500
• The cost for branding: $5,000
• The cost for our opening party: $7,000
• Miscellaneous: $10,000

We would need an estimate of one hundred thousand dollars ( $100,000 ) to successfully set up our drop – shipping company in the United States of America. Please note that this amount includes the salaries of all the staff for the first month of operation.

Please note that you can successfully launch this type of business from any part of the world in your bedroom with just a functional laptop, internet facility and the required software applications. But if you choose to build a business with structure, a business that does not revolve around one man or woman, a business that has a robust network with wholesalers, and manufacturing giants, then you should follow the above business structure.

Generating Funds / Startup Capital for Golden Bird® Drop – Shipping Company

Golden Bird® Drop – Shipping Company is a family business that is owned and financed by Mrs. Clara Davidson and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $20,000 ( Personal savings $15,000 and soft loan from family members $5,000 ) and we are at the final stages of obtaining a loan facility of $80,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Golden Bird® Drop – Shipping Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell products listed under our online stores a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Golden Bird® Drop – Shipping Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of office facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating start – up capital from partners: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs, branding and Printing of Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances, delivery vans and delivery bikes: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with third party retailers and other manufacturers and wholesale suppliers of products we intend retailing: In Progress

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Drop Shipping Business Plan Template [Updated 2024]

Drop Shipping Business Plan Template

If you want to start a Drop Shipping business or expand your current Drop Shipping company, you need a business plan.

The following Drop Shipping business plan template gives you the key elements to include in a winning business plan. It can be used to create a business plan for a drop shipping company or an ecommerce drop shipping business plan.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a successful drop shipping business plan. Once you create your plan, download it to PDF to show banks and investors.

Drop Shipping Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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• Drop Shipping Business Plan A4 Pdf Word Document

Drop Shipping Business Plan Including Market Size, Product Segment Global market Insights, Clothing Dropshipping Market, Dropshipping Beauty and Health Care Products etc. Including Market Trends, Major Challenges, Financial Highlights, SWOT Analysis, Target Market Segmentation, Major Players with Attribute Comparison, Go to Market Strategy, and Growth Forecast 2022 to 2027 PDF Word Document Report.

• Add a user to your subscription for free

What you will get?

• Company Overview
• Start-up Summary
• Industry Analysis
• Customer Analysis
• Competitive Landscape
• Industry Restraints
• SWOT Analysis
• Porter’s Five Forces
• Go-to-Market Strategy
• Financial Modeling and Valuation (With Excel)
• Exit Strategy

Drop Shipping Business Plan PDF is a comprehensive plan designed to help you start and grow a successful drop shipping business. It covers all the essential elements of a successful drop shipping business, including market research, product selection, pricing, marketing, customer service, and more. With this Word Document, you will have the tools and resources to create a profitable business that can scale quickly. You will learn to source products, create a website, and market your business to potential customers. You will also get tips on managing your finances, building relationships with suppliers, and optimizing your operations. With this plan, you can confidently launch and grow your drop shipping business. The descriptive document also covers a financial summary section, including a revenue model, business economic impact, profit and loss statement analysis, break even analysis, and DCF valuation. Download the drop shipping business plan word document now.

SlideTeam is a leading full-service market research, consulting, and design agency that develops and templatizes industry processes, best practices, frameworks, and models across all industries and verticals to help customers present their strategies effectively and convincingly. It compiles data and statistics from thousands of sources on various topics to help customers make intelligent decisions.

With a team comprising research analysts, industry experts, and designers spread over 6 countries, SlideTeam deploys an all-inclusive research methodology aimed at reducing deviance to provide the most accurate estimates and forecasts possible.

Diving deeper into industry trends, the company creates breakdowns across market segments and geographies which further leverages their customers to identify new and existing opportunities in their niches.

Our Research Approach serves these client's objectives -

• How to become more competitive and grow in a given market?
• How to best develop and commercialize in the new markets?

The industry reports prepared also helps end-users in analyzing their competitive position in a dynamic market environment. Decision makers and leaders in the industry depend on research reports from SlideTeam. The clients include end users, start-ups, consulting companies, technology suppliers, investment firms, etc. Some of the Assumptions considered during the preparation of the reports are -

• The report is prepared in compliance with the disclosed laws and guidelines of the specific industry. The successful opening of the firm/company/start-up will create full-time employment for residents and contribute positively to the economy on a national level.
• The firm's projections on financial growth over the next five (2023 -2027) years.
• A business is subject to several risks; therefore, financial computations are based on assumptions and conditions prevailing in the industry and business practices followed in the normal course of the business, such as tax, inflation rates, operating, and other expenses.
• The business growth will be different if the platform/firm/company starts deviating from its underlying cost and growth trend.

Specifically, we help our clients...

• Develop market attractiveness models based on opportunity size, growth, and fit.
• Recognize, size, and assess market opportunities.
• Determine not only the addressable market but also the viable and winnable opportunities using TAM, SAM, and SOM analysis.
• Document pain points, obstacles, and constraints.
• Listen to the customer's voice to identify value drivers that can move the needle for our client.
• Provide a detailed blueprint for a go-to-market strategy.

Why you need this business plan?

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Total Pages in the Report- 53

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Drop Shipping Business Plan A4 Pdf Word Document with all 53 slides:

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15+ Dropshipping Books for Free! [PDF]

* If you have doubts about how to download free books from InfoBooks, visit our guide to downloading books .

Do you want to know more about e-commerce ? There is a modality that for some time now has been causing a sensation among online business lovers.

What is it about? You’ll find it all in our selection of books on dropshipping in PDF format that we’ve put together for you. We know that online commerce is an area with many opportunities for those who want to undertake in this technological era.

Internet advances have served to reach the masses interested in buying products without the need to go to a physical store. In this sense, online stores have solved a 21st century need.

Many have taken advantage to create very profitable forms of online business with minimal investment. You can be one of them, that’s why we want to introduce you to books on dropshipping , so that if you decide to do it, you can benefit from the new forms of trade.

Dropshipping is a way to sell products without the need to have inventory, nor to be in charge of its distribution. Those who engage in this type of trade are an intermediary between the wholesalers who have the inventory and are in charge of shipping and the customer.

The intermediary opens a virtual store, has the task of offering the products and promoting them so that a large number of people buy them, obtaining good profits from sales.

There are platforms that allow dropshipping to work smoothly. The intermediary only pays a membership to stay active in their online store. With this avoids, in addition to buying inventory and making shipments, dealing with customers when an inconvenience arises. All this is left in the hands of the company that has the items for sale.

If you are interested in starting a business like this, with so many advantages, start by reviewing our collection of more than 15 books about dropshipping in PDF format , where you will find all the keys to succeed.

Here we present our complete selection of Dropshipping Books:

18 Secrets of Successful Dropshippers - Every Beginner Needs to Know

Drop Ship Lifestyle

Starting Your Online Retail Niche with Drop Shipping

How to Make S10,000 a Month Dropshipping

Ted & Sarah

How I Built a Profitable Dropshipping Business in 14 Days

Establishing a Dropshipping E-Commerce Store

Anwar Hawlader

Dropshipping Success - How to Get Started in the Business of Dropshipping

Dropshipping guide: Steps to Build a Successful Business During Covid?

Dropshipping Ultimate Guide

Orderhive Inc.

Dropshipping in e-commerce: the Spanish case

Francisco J. Sánchez Vellvé, Sara Lorena Milla Burgos

Dropshipping - A Guide to Optimizing Ecommerce

Volusion: Ecommerce Website Store & Shopping Cart Software

Guide to Dropshipping with AliExpress and Shopify

Corey Ferreira

Dropshipping Success Stories

Perzonalization

The Role of Drop Shipping in E-Commerce

Fredrika Haskel and Liridona Mulolli

Drop Shipping eBook - What’s the Deal with Drop Shipping? (Article)

Increasing Sales Online Through Integration Of Dropshipping System And Social Media (Article)

Faiza Renaldi, Rival Muhamad Saepuloh, Agya Java Maulidin

Drop-Shipping Supply Chain: The Characteristics of SMES Towards Adopting it (Article)

Haslinda Binti Musa, Mohd Syafiq Bin Md. Taib, Shirly Chung Hsian Li

Advantages and Disadvantages of Drop-Shipping (Article)

Khalil Israfilzade

Here ends our selection of free Dropshipping books in PDF format. We hope you liked it and already have your next book!

If you found this list useful, do not forget to share it on your social networks. Remember that “Sharing is Caring” .

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