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• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on October 26, 2022 by Shona McCombes . Revised on November 21, 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, using sub-questions to strengthen your main research question, research questions quiz, other interesting articles, frequently asked questions about research questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

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Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific, complex and arguable, relevant and original.

Chances are that your main research question likely can’t be answered all at once. That’s why sub-questions are important: they allow you to answer your main question in a step-by-step manner.

Good sub-questions should be:

• Less complex than the main question
• Focused only on 1 type of research
• Presented in a logical order

Here are a few examples of descriptive and framing questions:

• Descriptive: According to current government arguments, how should a European bank tax be implemented?
• Descriptive: Which countries have a bank tax/levy on financial transactions?
• Framing: How should a bank tax/levy on financial transactions look at a European level?

Keep in mind that sub-questions are by no means mandatory. They should only be asked if you need the findings to answer your main question. If your main question is simple enough to stand on its own, it’s okay to skip the sub-question part. As a rule of thumb, the more complex your subject, the more sub-questions you’ll need.

Try to limit yourself to 4 or 5 sub-questions, maximum. If you feel you need more than this, it may be indication that your main research question is not sufficiently specific. In this case, it’s is better to revisit your problem statement and try to tighten your main question up.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

• Sampling methods
• Simple random sampling
• Stratified sampling
• Cluster sampling
• Likert scales
• Reproducibility

 Statistics

• Null hypothesis
• Statistical power
• Probability distribution
• Effect size
• Poisson distribution

Research bias

• Optimism bias
• Cognitive bias
• Implicit bias
• Hawthorne effect
• Anchoring bias
• Explicit bias

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (“ x affects y because …”).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses . In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

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How to Write a Research Question: Types and Examples 

The first step in any research project is framing the research question. It can be considered the core of any systematic investigation as the research outcomes are tied to asking the right questions. Thus, this primary interrogation point sets the pace for your research as it helps collect relevant and insightful information that ultimately influences your work.   

Typically, the research question guides the stages of inquiry, analysis, and reporting. Depending on the use of quantifiable or quantitative data, research questions are broadly categorized into quantitative or qualitative research questions. Both types of research questions can be used independently or together, considering the overall focus and objectives of your research.  

What is a research question?

A research question is a clear, focused, concise, and arguable question on which your research and writing are centered. 1 It states various aspects of the study, including the population and variables to be studied and the problem the study addresses. These questions also set the boundaries of the study, ensuring cohesion. 

Designing the research question is a dynamic process where the researcher can change or refine the research question as they review related literature and develop a framework for the study. Depending on the scale of your research, the study can include single or multiple research questions. 

A good research question has the following features: 

• It is relevant to the chosen field of study. 
• The question posed is arguable and open for debate, requiring synthesizing and analysis of ideas. 
• It is focused and concisely framed. 
• A feasible solution is possible within the given practical constraint and timeframe. 

A poorly formulated research question poses several risks. 1   

• Researchers can adopt an erroneous design. 
• It can create confusion and hinder the thought process, including developing a clear protocol.  
• It can jeopardize publication efforts.  
• It causes difficulty in determining the relevance of the study findings.  
• It causes difficulty in whether the study fulfils the inclusion criteria for systematic review and meta-analysis. This creates challenges in determining whether additional studies or data collection is needed to answer the question.  
• Readers may fail to understand the objective of the study. This reduces the likelihood of the study being cited by others. 

Now that you know “What is a research question?”, let’s look at the different types of research questions. 

Types of research questions

Depending on the type of research to be done, research questions can be classified broadly into quantitative, qualitative, or mixed-methods studies. Knowing the type of research helps determine the best type of research question that reflects the direction and epistemological underpinnings of your research. 

The structure and wording of quantitative 2 and qualitative research 3 questions differ significantly. The quantitative study looks at causal relationships, whereas the qualitative study aims at exploring a phenomenon. 

• Quantitative research questions:  
• Seeks to investigate social, familial, or educational experiences or processes in a particular context and/or location.  
• Answers ‘how,’ ‘what,’ or ‘why’ questions. 
• Investigates connections, relations, or comparisons between independent and dependent variables. 

Quantitative research questions can be further categorized into descriptive, comparative, and relationship, as explained in the Table below. 

• Qualitative research questions  

Qualitative research questions are adaptable, non-directional, and more flexible. It concerns broad areas of research or more specific areas of study to discover, explain, or explore a phenomenon. These are further classified as follows: 

• Mixed-methods studies  

Mixed-methods studies use both quantitative and qualitative research questions to answer your research question. Mixed methods provide a complete picture than standalone quantitative or qualitative research, as it integrates the benefits of both methods. Mixed methods research is often used in multidisciplinary settings and complex situational or societal research, especially in the behavioral, health, and social science fields. 

What makes a good research question

A good research question should be clear and focused to guide your research. It should synthesize multiple sources to present your unique argument, and should ideally be something that you are interested in. But avoid questions that can be answered in a few factual statements. The following are the main attributes of a good research question. 

• Specific: The research question should not be a fishing expedition performed in the hopes that some new information will be found that will benefit the researcher. The central research question should work with your research problem to keep your work focused. If using multiple questions, they should all tie back to the central aim. 
• Measurable: The research question must be answerable using quantitative and/or qualitative data or from scholarly sources to develop your research question. If such data is impossible to access, it is better to rethink your question. 
• Attainable: Ensure you have enough time and resources to do all research required to answer your question. If it seems you will not be able to gain access to the data you need, consider narrowing down your question to be more specific. 
• You have the expertise 
• You have the equipment and resources 
• Realistic: Developing your research question should be based on initial reading about your topic. It should focus on addressing a problem or gap in the existing knowledge in your field or discipline. 
• Based on some sort of rational physics 
• Can be done in a reasonable time frame 
• Timely: The research question should contribute to an existing and current debate in your field or in society at large. It should produce knowledge that future researchers or practitioners can later build on. 
• Novel 
• Based on current technologies. 
• Important to answer current problems or concerns. 
• Lead to new directions. 
• Important: Your question should have some aspect of originality. Incremental research is as important as exploring disruptive technologies. For example, you can focus on a specific location or explore a new angle. 
• Meaningful whether the answer is “Yes” or “No.” Closed-ended, yes/no questions are too simple to work as good research questions. Such questions do not provide enough scope for robust investigation and discussion. A good research question requires original data, synthesis of multiple sources, and original interpretation and argumentation before providing an answer. 

Steps for developing a good research question

The importance of research questions cannot be understated. When drafting a research question, use the following frameworks to guide the components of your question to ease the process. 4  

• Determine the requirements: Before constructing a good research question, set your research requirements. What is the purpose? Is it descriptive, comparative, or explorative research? Determining the research aim will help you choose the most appropriate topic and word your question appropriately. 
• Select a broad research topic: Identify a broader subject area of interest that requires investigation. Techniques such as brainstorming or concept mapping can help identify relevant connections and themes within a broad research topic. For example, how to learn and help students learn. 
• Perform preliminary investigation: Preliminary research is needed to obtain up-to-date and relevant knowledge on your topic. It also helps identify issues currently being discussed from which information gaps can be identified. 
• Narrow your focus: Narrow the scope and focus of your research to a specific niche. This involves focusing on gaps in existing knowledge or recent literature or extending or complementing the findings of existing literature. Another approach involves constructing strong research questions that challenge your views or knowledge of the area of study (Example: Is learning consistent with the existing learning theory and research). 
• Identify the research problem: Once the research question has been framed, one should evaluate it. This is to realize the importance of the research questions and if there is a need for more revising (Example: How do your beliefs on learning theory and research impact your instructional practices). 

How to write a research question

Those struggling to understand how to write a research question, these simple steps can help you simplify the process of writing a research question. 

Sample Research Questions

The following are some bad and good research question examples 

• Example 1 
• Example 2 

References:  

• Thabane, L., Thomas, T., Ye, C., & Paul, J. (2009). Posing the research question: not so simple.  Canadian Journal of Anesthesia/Journal canadien d’anesthésie ,  56 (1), 71-79. 
• Rutberg, S., & Bouikidis, C. D. (2018). Focusing on the fundamentals: A simplistic differentiation between qualitative and quantitative research.  Nephrology Nursing Journal ,  45 (2), 209-213. 
• Kyngäs, H. (2020). Qualitative research and content analysis.  The application of content analysis in nursing science research , 3-11. 
• Mattick, K., Johnston, J., & de la Croix, A. (2018). How to… write a good research question.  The clinical teacher ,  15 (2), 104-108. 
• Fandino, W. (2019). Formulating a good research question: Pearls and pitfalls.  Indian Journal of Anaesthesia ,  63 (8), 611. 
• Richardson, W. S., Wilson, M. C., Nishikawa, J., & Hayward, R. S. (1995). The well-built clinical question: a key to evidence-based decisions.  ACP journal club ,  123 (3), A12-A13 

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How to write a research question

Last updated

7 February 2023

Reviewed by

Miroslav Damyanov

In this article, we take an in-depth look at what a research question is, the different types of research questions, and how to write one (with examples). Read on to get started with your thesis, dissertation, or research paper .

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• What is a research question?

A research question articulates exactly what you want to learn from your research. It stems directly from your research objectives, and you will arrive at an answer through data analysis and interpretation.

However, it is not that simple to write a research question—even when you know the question you intend to answer with your study. The main characteristics of a good research question are:

Feasible. You need to have the resources and abilities to examine the question, collect the data, and give answers.

Interesting. Create research questions that offer fascinating insights into your industry.

Novel. Research questions have to offer something new within your field of study.

Ethical. The research question topic should be approved by the relevant authorities and review boards.

Relevant. Your research question should lead to visible changes in society or your industry.

Usually, you write one single research question to guide your entire research paper. The answer becomes the thesis statement—the central position of your argument. A dissertation or thesis, on the other hand, may require multiple problem statements and research questions. However, they should be connected and focused on a specific problem.

• Importance of the research question

A research question acts as a guide for your entire study. It serves two vital purposes:

to determine the specific issue your research paper addresses

to identify clear objectives

Therefore, it helps split your research into small steps that you need to complete to provide answers.

Your research question will also provide boundaries for your study, which help set limits and ensure cohesion.

Finally, it acts as a frame of reference for assessing your work. Bear in mind that research questions can evolve, shift, and change during the early stages of your study or project.

• Types of research questions

The type of research you are conducting will dictate the type of research question to use. Primarily, research questions are grouped into three distinct categories of study:

qualitative

quantitative

mixed-method

Let’s look at each of these in turn:

Quantitative research questions

The number-one rule of quantitative research questions is that they are precise. They mainly include:

independent and dependent variables

the exact population being studied

the research design to be used

Therefore, you must frame and finalize quantitative research questions before starting the study.

Equally, a quantitative research question creates a link between itself and the research design. These questions cannot be answered with simple 'yes' or' no' responses, so they begin with words like 'does', 'do', 'are', and 'is'.

Quantitative research questions can be divided into three categories:

Relationship research questions usually leverage words such as 'trends' and 'association' because they include independent and dependent variables. They seek to define or explore trends and interactions between multiple variables.

Comparative research questions tend to analyze the differences between different groups to find an outcome variable. For instance, you may decide to compare two distinct groups where a specific variable is present in one and absent in the other.

Descriptive research questions usually start with the word 'what' and aim to measure how a population will respond to one or more variables.

Qualitative research questions

Like quantitative research questions, these questions are linked to the research design. However, qualitative research questions may deal with a specific or broad study area. This makes them more flexible, very adaptable, and usually non-directional.

Use qualitative research questions when your primary aim is to explain, discover, or explore.

There are seven types of qualitative research questions:

Explanatory research questions investigate particular topic areas that aren't well known.

Contextual research questions describe the workings of what is already in existence.

Evaluative research questions examine the effectiveness of specific paradigms or methods.

Ideological research questions aim to advance existing ideologies.

Descriptive research questions describe an event.

Generative research questions help develop actions and theories by providing new ideas.

Emancipatory research questions increase social action engagement, usually to benefit disadvantaged people.

Mixed-methods studies

With mixed-methods studies, you combine qualitative and quantitative research elements to get answers to your research question. This approach is ideal when you need a more complete picture. through a blend of the two approaches.

Mixed-methods research is excellent in multidisciplinary settings, societal analysis, and complex situations. Consider the following research question examples, which would be ideal candidates for a mixed-methods approach

How can non-voter and voter beliefs about democracy (qualitative) help explain Town X election turnout patterns (quantitative)?

How does students’ perception of their study environment (quantitative) relate to their test score differences (qualitative)?

• Developing a strong research question—a step-by-step guide

Research questions help break up your study into simple steps so you can quickly achieve your objectives and find answers. However, how do you develop a good research question? Here is our step-by-step guide:

1. Choose a topic

The first step is to select a broad research topic for your study. Pick something within your expertise and field that interests you. After all, the research itself will stem from the initial research question.

2. Conduct preliminary research

Once you have a broad topic, dig deeper into the problem by researching past studies in the field and gathering requirements from stakeholders if you work in a business setting.

Through this process, you will discover articles that mention areas not explored in that field or products that didn’t resonate with people’s expectations in a particular industry. For instance, you could explore specific topics that earlier research failed to study or products that failed to meet user needs.

3. Keep your audience in mind

Is your audience interested in the particular field you want to study? Are the research questions in your mind appealing and interesting to the audience? Defining your audience will help you refine your research question and ensure you pick a question that is relatable to your audience.

4. Generate a list of potential questions

Ask yourself numerous open-ended questions on the topic to create a potential list of research questions. You could start with broader questions and narrow them down to more specific ones. Don’t forget that you can challenge existing assumptions or use personal experiences to redefine research issues.

5. Review the questions

Evaluate your list of potential questions to determine which seems most effective. Ensure you consider the finer details of every question and possible outcomes. Doing this helps you determine if the questions meet the requirements of a research question.

6. Construct and evaluate your research question

Consider these two frameworks when constructing a good research question: PICOT and PEO. 

PICOT stands for:

P: Problem or population

I: Indicator or intervention to be studied

C: Comparison groups

O: Outcome of interest

T: Time frame

PEO stands for:

P: Population being studied

E: Exposure to any preexisting conditions

To evaluate your research question once you’ve constructed it, ask yourself the following questions:

Is it clear?

Your study should produce precise data and observations. For qualitative studies, the observations need to be delineable across categories. Quantitative studies must have measurable and empirical data.

Is it specific and focused?

An excellent research question must be specific enough to ensure your testing yields objective results. General or open-ended research questions are often ambiguous and subject to different kinds of interpretation.

Is it sufficiently complex?

Your research needs to yield substantial and consequential results to warrant the study. Merely supporting or reinforcing an existing paper is not good enough.

• Examples of good research questions

A robust research question actively contributes to a specific body of knowledge; it is a question that hasn’t been answered before within your research field.

Here are some examples of good and bad research questions :

Good: How effective are A and B policies at reducing the rates of Z?

Bad: Is A or B a better policy?

The first is more focused and researchable because it isn't based on value judgment. The second fails to give clear criteria for answering the question.

Good: What is the effect of daily Twitter use on the attention span of college students?

Bad: What is the effect of social media use on people's minds?

The first includes specific and well-defined concepts, which the second lacks.

Ensure all terms within your research question have precise meanings. Avoid vague or general language that makes the topic too broad.

• The bottom line

The success of any research starts with formulating the right questions that ensure you collect the most insightful data. A good research question will showcase the objectives of your systematic investigation and emphasize specific contexts.

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Research Question 101 📖

Everything you need to know to write a high-quality research question

By: Derek Jansen (MBA) | Reviewed By: Dr. Eunice Rautenbach | October 2023

If you’ve landed on this page, you’re probably asking yourself, “ What is a research question? ”. Well, you’ve come to the right place. In this post, we’ll explain what a research question is , how it’s differen t from a research aim, and how to craft a high-quality research question that sets you up for success.

Research Question 101

What is a research question.

• Research questions vs research aims
• The 4 types of research questions
• How to write a research question
• Frequently asked questions
• Examples of research questions

As the name suggests, the research question is the core question (or set of questions) that your study will (attempt to) answer .

In many ways, a research question is akin to a target in archery . Without a clear target, you won’t know where to concentrate your efforts and focus. Essentially, your research question acts as the guiding light throughout your project and informs every choice you make along the way.

Let’s look at some examples:

What impact does social media usage have on the mental health of teenagers in New York?

How does the introduction of a minimum wage affect employment levels in small businesses in outer London?

How does the portrayal of women in 19th-century American literature reflect the societal attitudes of the time?

What are the long-term effects of intermittent fasting on heart health in adults?

As you can see in these examples, research questions are clear, specific questions that can be feasibly answered within a study. These are important attributes and we’ll discuss each of them in more detail a little later . If you’d like to see more examples of research questions, you can find our RQ mega-list here .

Research Questions vs Research Aims

At this point, you might be asking yourself, “ How is a research question different from a research aim? ”. Within any given study, the research aim and research question (or questions) are tightly intertwined , but they are separate things . Let’s unpack that a little.

A research aim is typically broader in nature and outlines what you hope to achieve with your research. It doesn’t ask a specific question but rather gives a summary of what you intend to explore.

The research question, on the other hand, is much more focused . It’s the specific query you’re setting out to answer. It narrows down the research aim into a detailed, researchable question that will guide your study’s methods and analysis.

Let’s look at an example:

Research Aim: To explore the effects of climate change on marine life in Southern Africa.

Research Question: How does ocean acidification caused by climate change affect the reproduction rates of coral reefs?

As you can see, the research aim gives you a general focus , while the research question details exactly what you want to find out.

Need a helping hand?

Types of research questions

Now that we’ve defined what a research question is, let’s look at the different types of research questions that you might come across. Broadly speaking, there are (at least) four different types of research questions – descriptive , comparative , relational , and explanatory . 

Descriptive questions ask what is happening. In other words, they seek to describe a phenomena or situation . An example of a descriptive research question could be something like “What types of exercise do high-performing UK executives engage in?”. This would likely be a bit too basic to form an interesting study, but as you can see, the research question is just focused on the what – in other words, it just describes the situation.

Comparative research questions , on the other hand, look to understand the way in which two or more things differ , or how they’re similar. An example of a comparative research question might be something like “How do exercise preferences vary between middle-aged men across three American cities?”. As you can see, this question seeks to compare the differences (or similarities) in behaviour between different groups.

Next up, we’ve got exploratory research questions , which ask why or how is something happening. While the other types of questions we looked at focused on the what, exploratory research questions are interested in the why and how . As an example, an exploratory research question might ask something like “Why have bee populations declined in Germany over the last 5 years?”. As you can, this question is aimed squarely at the why, rather than the what.

Last but not least, we have relational research questions . As the name suggests, these types of research questions seek to explore the relationships between variables . Here, an example could be something like “What is the relationship between X and Y” or “Does A have an impact on B”. As you can see, these types of research questions are interested in understanding how constructs or variables are connected , and perhaps, whether one thing causes another.

Of course, depending on how fine-grained you want to get, you can argue that there are many more types of research questions , but these four categories give you a broad idea of the different flavours that exist out there. It’s also worth pointing out that a research question doesn’t need to fit perfectly into one category – in many cases, a research question might overlap into more than just one category and that’s okay.

The key takeaway here is that research questions can take many different forms , and it’s useful to understand the nature of your research question so that you can align your research methodology accordingly.

How To Write A Research Question

As we alluded earlier, a well-crafted research question needs to possess very specific attributes, including focus , clarity and feasibility . But that’s not all – a rock-solid research question also needs to be rooted and aligned . Let’s look at each of these.

A strong research question typically has a single focus. So, don’t try to cram multiple questions into one research question; rather split them up into separate questions (or even subquestions), each with their own specific focus. As a rule of thumb, narrow beats broad when it comes to research questions.

Clear and specific

A good research question is clear and specific, not vague and broad. State clearly exactly what you want to find out so that any reader can quickly understand what you’re looking to achieve with your study. Along the same vein, try to avoid using bulky language and jargon – aim for clarity.

Unfortunately, even a super tantalising and thought-provoking research question has little value if you cannot feasibly answer it. So, think about the methodological implications of your research question while you’re crafting it. Most importantly, make sure that you know exactly what data you’ll need (primary or secondary) and how you’ll analyse that data.

A good research question (and a research topic, more broadly) should be rooted in a clear research gap and research problem . Without a well-defined research gap, you risk wasting your effort pursuing a question that’s already been adequately answered (and agreed upon) by the research community. A well-argued research gap lays at the heart of a valuable study, so make sure you have your gap clearly articulated and that your research question directly links to it.

As we mentioned earlier, your research aim and research question are (or at least, should be) tightly linked. So, make sure that your research question (or set of questions) aligns with your research aim . If not, you’ll need to revise one of the two to achieve this.

FAQ: Research Questions

Research question faqs, how many research questions should i have, what should i avoid when writing a research question, can a research question be a statement.

Typically, a research question is phrased as a question, not a statement. A question clearly indicates what you’re setting out to discover.

Can a research question be too broad or too narrow?

Yes. A question that’s too broad makes your research unfocused, while a question that’s too narrow limits the scope of your study.

Here’s an example of a research question that’s too broad:

“Why is mental health important?”

Conversely, here’s an example of a research question that’s likely too narrow:

“What is the impact of sleep deprivation on the exam scores of 19-year-old males in London studying maths at The Open University?”

Can I change my research question during the research process?

How do i know if my research question is good.

A good research question is focused, specific, practical, rooted in a research gap, and aligned with the research aim. If your question meets these criteria, it’s likely a strong question.

Is a research question similar to a hypothesis?

Not quite. A hypothesis is a testable statement that predicts an outcome, while a research question is a query that you’re trying to answer through your study. Naturally, there can be linkages between a study’s research questions and hypothesis, but they serve different functions.

How are research questions and research objectives related?

The research question is a focused and specific query that your study aims to answer. It’s the central issue you’re investigating. The research objective, on the other hand, outlines the steps you’ll take to answer your research question. Research objectives are often more action-oriented and can be broken down into smaller tasks that guide your research process. In a sense, they’re something of a roadmap that helps you answer your research question.

Need some inspiration?

If you’d like to see more examples of research questions, check out our research question mega list here .  Alternatively, if you’d like 1-on-1 help developing a high-quality research question, consider our private coaching service .

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What Is a research question?

Steps to developing a research question, sample research questions.

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A research question is the question around which you center your inquiry and write your paper. It helps focus your research by providing a path through the research and writing process, and also helps you create a paper that supports a single, arguable thesis. Your research question should be:

• Clear:  providing enough specifics that your audience can easily understand its purpose without needing additional explanation.
• Focused:  narrow enough that it can be answered thoroughly within the length of your paper.
• Concise:  expressed in the fewest possible words.
• Complex:  cannot be answered through just a "yes" or "no," but requires synthesis and analysis of ideas and sources prior to the composition of an answer.
• Arguable :  potential answers are open to debate rather than simple statement of facts.

As mentioned in the previous tab, it's important to select a topic you are passionate about or interested in. You will spend a lot of time with this topic, including hours of research, reading, and writing, so make sure it's something that speaks to you. 

1. Choose an interesting general topic:  Start with a broad topic about which you're genuinely interested. An example of a general topic might be "the Underground Railroad" or "Films of the 1930s."

2.  Do some preliminary research on that general topic:  Conduct quick searches in current periodicals or journals, reference books like encyclopedias (which can be found in the library's first floor reference section), or even Wikipedia, to see what's already been done and to help you narrow your focus. What issues are scholars and researchers discussing when it comes to your topic? What questions occurred to you as you've read these sources?

3.  Consider your audience:  For most of your papers, your audience will be academic (specifically, the professor who assigned this project), but always keep your audience in mind when narrowing your topic and devising your research question. Would that particular audience be interested in the question you've come up with?

4.  Start asking questions:  Now that you have a bit of a foundation laid, start asking some open-ended "how" and "why" questions about your general topic. For example, "Why was New York's Hudson Valley such a center of the Underground Railroad?" or "How was the Great Depression reflected in Hollywood films of the 1930s?"

5.  Evaluate your question:  Once you've come up with some possible research questions, evaluate them to determine whether they would be effective for your project, or whether they require additional revising and refining.

• Is your research question clear?  Having a clear research question will help guide and direct your research, and will make it easier for you to develop your argument as you write your paper.
• Is your research question focused?  You want to be sure your question is focused enough that you can deal with the topic within the length and confines of your paper. Choose too broad a topic, and you won't be able to answer it completely before you run out of room.
• Is your research question complex?  Your question shouldn't be answerable with just a simple "yes" or "no," or by easily-found facts. Instead, it should require both research and analysis on your part.  Often, research questions begin with "how" or "why."
• Begin your research.  After you've come up with your research question, think about the possible paths your research might take you. What sources should you look for? What research process will ensure that you find a variety of perspectives and responses to your question? Lucky for you, the following tabs on this guide will help you through this process.

Unclear:   How should social media sites address the harm they cause?

Clear:   What action should social media sites like Twitter and Facebook take to reduce the spread of disinformation in users' newsfeeds?

The unclear version of this question doesn't specify which social media sites the writer is focusing on, or suggest what kind of harm they might be causing. It also assumes that this "harm" is proven and/or accepted. The clearer version specifies sites (Twitter and Facebook), the type of potential harm (the spread of disinformation), and who might be experiencing that harm (users). A strong research question should never leave room for ambiguity or interpretation.

Unfocused:   What is the effect on the environment from global warming?

Focused:   What is the most significant effect of the melting of polar ice caps on the lives of polar bears in the Arctic?

The unfocused research question is so broad that it could never be properly addressed in an entire book, much less a standard college-level research paper. The focused version narrows down to a specific effect of global warming (the melting of polar ice caps), a specific place (the Arctic), and a specific population that is affected (polar bears). It also requires the writer to take a stance on which effect has the greatest impact on the affected animal. When in doubt, make a research question as narrow and focused as possible.

Too simple:   How are doctors addressing diabetes in the U.S.?

Appropriately complex:   What main environmental, behavioral, and genetic factors predict whether Americans will develop diabetes, and how can these commonalities be used to aid the medical community in prevention of the disease?

The simple version of this question can be looked up online and answered in a few factual sentences; it leaves no room for analysis. The more complex version is written in two parts; it is thought provoking and requires both significant investigation and evaluation from the writer. As a general rule, if a quick Google search can answer a research question, it's likely not very effective. This guide is heavily based upon  How to Write a Research Question  by George Mason University's Writing Center.

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Developing a Research Question

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What is a research question?

A research question is an essential tool to help guide your research paper, project, or thesis. It poses a specific question that you are seeking to answer in your paper. Research questions can be broad or narrow, and can change throughout the research process.

A good research question should be:

• Focused on a single issue
• Specific enough to answer thoroughly in your paper
• Feasible to answer within the length of your paper
• Researchable using the resources available to you
• Relevant to your field of study and/or to society at large

The length of your paper and the research you're able to locate will help to shape your research question. A longer paper, like a thesis or dissertation, may require multiple research questions.

The answer to your research question develops into your thesis statement .

Writing Your Research Question

Chose a Topic

You should choose a research topic that is interesting to you. This will make the research and writing process much more bearable.

A good way to begin brainstorming research questions is to list all the questions you would like to see answered, or topics you would like to learn more about. You may have been provided a list of potential topics by your professor, if none are interesting to you ask if you can develop your own.

It is better to start broad and narrow down your focus as you go.

Do Preliminary Research

Reference materials like encyclopedias can also be good for this purpose.

Narrow Your Topic

Now that you have a basic idea of what research exists on your topic, you can begin to narrow your focus.

Make sure that your question is specific enough that it can be answered thoroughly in the length of your paper.

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How to Develop a Good Research Question? — Types & Examples

Cecilia is living through a tough situation in her research life. Figuring out where to begin, how to start her research study, and how to pose the right question for her research quest, is driving her insane. Well, questions, if not asked correctly, have a tendency to spiral us!

Image Source: https://phdcomics.com/

Questions lead everyone to answers. Research is a quest to find answers. Not the vague questions that Cecilia means to answer, but definitely more focused questions that define your research. Therefore, asking appropriate question becomes an important matter of discussion.

A well begun research process requires a strong research question. It directs the research investigation and provides a clear goal to focus on. Understanding the characteristics of comprising a good research question will generate new ideas and help you discover new methods in research.

In this article, we are aiming to help researchers understand what is a research question and how to write one with examples.

Table of Contents

What Is a Research Question?

A good research question defines your study and helps you seek an answer to your research. Moreover, a clear research question guides the research paper or thesis to define exactly what you want to find out, giving your work its objective. Learning to write a research question is the beginning to any thesis, dissertation , or research paper. Furthermore, the question addresses issues or problems which is answered through analysis and interpretation of data.

Why Is a Research Question Important?

A strong research question guides the design of a study. Moreover, it helps determine the type of research and identify specific objectives. Research questions state the specific issue you are addressing and focus on outcomes of the research for individuals to learn. Therefore, it helps break up the study into easy steps to complete the objectives and answer the initial question.

Types of Research Questions

Research questions can be categorized into different types, depending on the type of research you want to undergo. Furthermore, knowing the type of research will help a researcher determine the best type of research question to use.

1. Qualitative Research Question

Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Qualitative research question focus on discovering, explaining, elucidating, and exploring.

i. Exploratory Questions

This form of question looks to understand something without influencing the results. The objective of exploratory questions is to learn more about a topic without attributing bias or preconceived notions to it.

Research Question Example: Asking how a chemical is used or perceptions around a certain topic.

ii. Predictive Questions

Predictive research questions are defined as survey questions that automatically predict the best possible response options based on text of the question. Moreover, these questions seek to understand the intent or future outcome surrounding a topic.

Research Question Example: Asking why a consumer behaves in a certain way or chooses a certain option over other.

iii. Interpretive Questions

This type of research question allows the study of people in the natural setting. The questions help understand how a group makes sense of shared experiences with regards to various phenomena. These studies gather feedback on a group’s behavior without affecting the outcome.

Research Question Example: How do you feel about AI assisting publishing process in your research?

2. Quantitative Research Question

Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information.

i. Descriptive Questions

It is the most basic type of quantitative research question and it seeks to explain when, where, why, or how something occurred. Moreover, they use data and statistics to describe an event or phenomenon.

Research Question Example: How many generations of genes influence a future generation?

ii. Comparative Questions

Sometimes it’s beneficial to compare one occurrence with another. Therefore, comparative questions are helpful when studying groups with dependent variables.

Example: Do men and women have comparable metabolisms?

iii. Relationship-Based Questions

This type of research question answers influence of one variable on another. Therefore, experimental studies use this type of research questions are majorly.

Example: How is drought condition affect a region’s probability for wildfires.  

How to Write a Good Research Question?

1. Select a Topic

The first step towards writing a good research question is to choose a broad topic of research. You could choose a research topic that interests you, because the complete research will progress further from the research question. Therefore, make sure to choose a topic that you are passionate about, to make your research study more enjoyable.

2. Conduct Preliminary Research

After finalizing the topic, read and know about what research studies are conducted in the field so far. Furthermore, this will help you find articles that talk about the topics that are yet to be explored. You could explore the topics that the earlier research has not studied.

3. Consider Your Audience

The most important aspect of writing a good research question is to find out if there is audience interested to know the answer to the question you are proposing. Moreover, determining your audience will assist you in refining your research question, and focus on aspects that relate to defined groups.

4. Generate Potential Questions

The best way to generate potential questions is to ask open ended questions. Questioning broader topics will allow you to narrow down to specific questions. Identifying the gaps in literature could also give you topics to write the research question. Moreover, you could also challenge the existing assumptions or use personal experiences to redefine issues in research.

5. Review Your Questions

Once you have listed few of your questions, evaluate them to find out if they are effective research questions. Moreover while reviewing, go through the finer details of the question and its probable outcome, and find out if the question meets the research question criteria.

6. Construct Your Research Question

There are two frameworks to construct your research question. The first one being PICOT framework , which stands for:

• Population or problem
• Intervention or indicator being studied
• Comparison group
• Outcome of interest
• Time frame of the study.

The second framework is PEO , which stands for:

• Population being studied
• Exposure to preexisting conditions
• Outcome of interest.

Research Question Examples

• How might the discovery of a genetic basis for alcoholism impact triage processes in medical facilities?
• How do ecological systems respond to chronic anthropological disturbance?
• What are demographic consequences of ecological interactions?
• What roles do fungi play in wildfire recovery?
• How do feedbacks reinforce patterns of genetic divergence on the landscape?
• What educational strategies help encourage safe driving in young adults?
• What makes a grocery store easy for shoppers to navigate?
• What genetic factors predict if someone will develop hypothyroidism?
• Does contemporary evolution along the gradients of global change alter ecosystems function?

How did you write your first research question ? What were the steps you followed to create a strong research question? Do write to us or comment below.

Frequently Asked Questions

Research questions guide the focus and direction of a research study. Here are common types of research questions: 1. Qualitative research question: Qualitative questions concern broad areas or more specific areas of research. However, unlike quantitative questions, qualitative research questions are adaptable, non-directional and more flexible. Different types of qualitative research questions are: i. Exploratory questions ii. Predictive questions iii. Interpretive questions 2. Quantitative Research Question: Quantitative questions prove or disprove a researcher’s hypothesis through descriptions, comparisons, and relationships. These questions are beneficial when choosing a research topic or when posing follow-up questions that garner more information. Different types of quantitative research questions are: i. Descriptive questions ii. Comparative questions iii. Relationship-based questions

Qualitative research questions aim to explore the richness and depth of participants' experiences and perspectives. They should guide your research and allow for in-depth exploration of the phenomenon under investigation. After identifying the research topic and the purpose of your research: • Begin with Broad Inquiry: Start with a general research question that captures the main focus of your study. This question should be open-ended and allow for exploration. • Break Down the Main Question: Identify specific aspects or dimensions related to the main research question that you want to investigate. • Formulate Sub-questions: Create sub-questions that delve deeper into each specific aspect or dimension identified in the previous step. • Ensure Open-endedness: Make sure your research questions are open-ended and allow for varied responses and perspectives. Avoid questions that can be answered with a simple "yes" or "no." Encourage participants to share their experiences, opinions, and perceptions in their own words. • Refine and Review: Review your research questions to ensure they align with your research purpose, topic, and objectives. Seek feedback from your research advisor or peers to refine and improve your research questions.

Developing research questions requires careful consideration of the research topic, objectives, and the type of study you intend to conduct. Here are the steps to help you develop effective research questions: 1. Select a Topic 2. Conduct Preliminary Research 3. Consider Your Audience 4. Generate Potential Questions 5. Review Your Questions 6. Construct Your Research Question Based on PICOT or PEO Framework

There are two frameworks to construct your research question. The first one being PICOT framework, which stands for: • Population or problem • Intervention or indicator being studied • Comparison group • Outcome of interest • Time frame of the study The second framework is PEO, which stands for: • Population being studied • Exposure to preexisting conditions • Outcome of interest

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Research Toolkit: Creating a Research Question

• Understand Your Assignment
• Choosing a Topic
• Creating a Research Question
• Where to Begin Your Search
• Find a Book
• Find Articles - The Basics
• Find an Article - Advanced Strategies
• Books from Another Library
• Find a Scholarly Article
• Found Too Much/Too Little
• Quickly evaluate a book
• Quickly evaluate an article
• Quickly evaluate a website
• What is peer review?
• Quickly Read an Article or Book
• Lateral Reading
• Know when to cite
• Cite Specific Source
• Find a Citation Tool
• Find a Source Again
• Google vs. Library Resources
• Discover Google Search Tips
• Use Google Scholar
• Using LibKey Nomad

  Prepare to Research

 find books, articles &  other sources,   evaluating sources  (are they any good),   citing sources,  use the web for  research, create a research question, choosing a research topic.

What is a Research Question?

A research question focuses your research and centers your thinking.  A good research question requires you to think critically and ask further questions. It is broad enough that you can find plenty of sources, and focused enough that you can fully consider it.  Your research question should be interesting to you and get you excited to learn more.  If a question leaves you asking “so what?” or “who cares?,” it is not worth investigating. Your research question can evolve as you learn more about your topic, and you can revise or modify your question as you learn more.

Elements of a good research question:

• Clear and focused - your question makes sense and is not vague.
• Arguable - your question is open to debate and cannot be answered with a report of facts.
• Complex - your question requires critical analysis of ideas and sources; it cannot be answered with a simple “yes” or “no.”

Adapted from an explanation by Dr. Jennifer Einspahr, with many thanks.

How to develop your research question:

• Before you can develop a research question, you need to choose a topic .
• Choose an idea or issue that you are curious and passionate about.
• Think critically and ask further questions: Ask “how” and “why” questions about your topic. For example, “How did films from the 1930s reflect or respond to the conditions of the Great Depression?”
• What issues are scholars and researchers discussing?
• What questions come up as you read these sources?
• Search library databases for encyclopedias, scholarly books, and articles.
• Consult bibliographies of sources you have read in class.
• Is your research question clear and understandable ? 
• Is your research question focused ?  - Research questions must be specific in order to be covered in depth.
• Is your research question complex ?  - Research questions should not be answerable with “yes” or “no,” or by easily found facts. They require research and analysis, and they often begin with “How” or “Why.”
• Intensify your research.   What are the possible paths your research question could take? What types of sources should you consult? What approach to your research will ensure that you find a variety of perspectives and responses to your question?

Example Research Questions

Unclear : How should social networking sites address the harm they cause? Clear : What action should social networking sites like Instagram and Facebook take to protect users’ personal information and privacy?

The unclear version of this question doesn’t specify which social networking sites or suggest what kind of harm the sites might be causing. It also assumes that this “harm” is proven and/or accepted. The clearer version specifies sites (Instagram and Facebook), the type of potential harm (privacy issues), and who may be experiencing that harm (users). A strong research question leaves no room for ambiguity or misinterpretation.

Unfocused :  What is the effect on the environment from global warming? Focused :  What is the most significant effect of glacial melting on the lives of penguins in Antarctica?

The unfocused research question is so broad that it couldn’t be adequately answered in a book-length work, let alone a standard college-level paper. The focused version is narrowed to a specific effect of global warming (glacial melting), a specific place (Antarctica), and a specific animal that is affected (penguins). It also requires the writer to take a stance on which effect has the greatest impact on the affected animal. When in doubt, make a research question as narrow and focused as possible.

Too simple :  How are doctors addressing diabetes in the U.S.? Appropriately Complex :   What environmental, behavioral, and genetic factors predict whether some Americans will develop diabetes, and how can these commonalities be analysed to further medical research toward prevention of the disease?

The simple version of this question can be looked up online and answered in a few factual sentences, leaving no room for analysis. The more complex version is written in two parts; it is thought provoking and requires both significant investigation and evaluation from the writer. If a quick Google search can answer a research question, then the question does not pose sufficient analysis and critical thinking.

Adapted from George Mason University Writing Center. (2018). How to write a research question. Retrieved from http://writingcenter.gmu.edu/guides/how-to-write-a-research-question

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• Developing a Research Question

by acburton | Mar 22, 2024 | Resources for Students , Writing Resources

Selecting your research question and creating a clear goal and structure for your writing can be challenging – whether you are doing it for the first time or if you’ve done it many times before. It can be especially difficult when your research question starts to look and feel a little different somewhere between your first and final draft. Don’t panic! It’s normal for your research question to change a little (or even quite a bit) as you move through and engage with the writing process. Anticipating this can remind you to stay on track while you work and that it’ll be okay even if the literature takes you in a different direction.

What Makes an Effective Research Question?

The most effective research question will usually be a critical thinking question and should use “how” or “why” to ensure it can move beyond a yes/no or one-word type of answer. Consider how your research question can aim to reveal something new, fill in a gap, even if small, and contribute to the field in a meaningful way; How might the proposed project move knowledge forward about a particular place or process? This should be specific and achievable!

The CEWC’s Grad Writing Consultant Tariq says, “I definitely concentrated on those aspects of what I saw in the field where I believed there was an opportunity to move the discipline forward.”

General Tips

Do your research.

Utilize the librarians at your university and take the time to research your topic first. Try looking at very general sources to get an idea of what could be interesting to you before you move to more academic articles that support your rough idea of the topic. It is important that research is grounded in what you see or experience regarding the topic you have chosen and what is already known in the literature. Spend time researching articles, books, etc. that supports your thesis. Once you have a number of sources that you know support what you want to write about, formulate a research question that serves as the interrogative form of your thesis statement.

Grad Writing Consultant Deni advises, “Delineate your intervention in the literature (i.e., be strategic about the literature you discuss and clear about your contributions to it).”

Start Broadly…. then Narrow Your Topic Down to Something Manageable

When brainstorming your research question, let your mind veer toward connections or associations that you might have already considered or that seem to make sense and consider if new research terms, language or concepts come to mind that may be interesting or exciting for you as a researcher. Sometimes testing out a research question while doing some preliminary researching is also useful to see if the language you are using or the direction you are heading toward is fruitful when trying to search strategically in academic databases. Be prepared to focus on a specific area of a broad topic.

Writing Consultant Jessie recommends outlining: “I think some rough outlining with a research question in mind can be helpful for me. I’ll have a research question and maybe a working thesis that I feel may be my claim to the research question based on some preliminary materials, brainstorming, etc.” — Jessie, CEWC Writing Consultant

Try an Exercise

In the earliest phase of brainstorming, try an exercise suggested by CEWC Writing Specialist, Percival! While it is normally used in classroom or workshop settings, this exercise can easily be modified for someone working alone. The flow of the activity, if done within a group setting, is 1) someone starts with an idea, 2) three other people share their idea, and 3) the starting person picks two of these new ideas they like best and combines their original idea with those. The activity then begins again with the idea that was not chosen. The solo version of this exercise substitutes a ‘word bank,’ created using words, topics, or ideas similar to your broad, overarching theme. Pick two words or phrases from your word bank, combine it with your original idea or topic, and ‘start again’ with two different words. This serves as a replacement for different people’s suggestions. Ideas for your ‘word bank’ can range from vague prompts about mapping or webbing (e.g., where your topic falls within the discipline and others like it), to more specific concepts that come from tracing the history of an idea (its past, present, future) or mapping the idea’s related ideas, influences, etc. Care for a physics analogy? There is a particle (your topic) that you can describe, a wave that the particle traces, and a field that the particle is mapped on.

Get Feedback and Affirm Your Confidence!

Creating a few different versions of your research question (they may be the same topic/issue/theme or differ slightly) can be useful during this process. Sharing these with trusted friends, colleagues, mentors, (or tutors!) and having conversations about your questions and ideas with other people can help you decide which version you may feel most confident or interested in. Ask colleagues and mentors to share their research questions with you to get a lot of examples. Once you have done the work of developing an effective research question, do not forget to affirm your confidence! Based on your working thesis, think about how you might organize your chapters or paragraphs and what resources you have for supporting this structure and organization. This can help boost your confidence that the research question you have created is effective and fruitful.

Be Open to Change

Remember, your research question may change from your first to final draft. For questions along the way, make an appointment with the Writing Center. We are here to help you develop an effective and engaging research question and build the foundation for a solid research paper!

Example 1: In my field developing a research question involves navigating the relationship between 1) what one sees/experiences at their field site and 2) what is already known in the literature. During my preliminary research, I found that the financial value of land was often a matter of precisely these cultural factors. So, my research question ended up being: How do the social and material qualities of land entangle with processes of financialization in the city of Lahore. Regarding point #1, this question was absolutely informed by what I saw in the field. But regarding point #2, the question was also heavily shaped by the literature. – Tariq

Example 2: A research question should not be a yes/no question like “Is pollution bad?”; but an open-ended question where the answer has to be supported with reasons and explanation. The question also has to be narrowed down to a specific topic—using the same example as before—”Is pollution bad?” can be revised to “How does pollution affect people?” I would encourage students to be more specific then; e.g., what area of pollution do you want to talk about: water, air, plastic, climate change… what type of people or demographic can we focus on? …how does this affect marginalized communities, minorities, or specific areas in California? After researching and deciding on a focus, your question might sound something like: How does government policy affect water pollution and how does it affect the marginalized communities in the state of California? -Janella

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• Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on 30 October 2022 by Shona McCombes . Revised on 12 December 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

Table of contents

How to write a research question, what makes a strong research question, research questions quiz, frequently asked questions.

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

Prevent plagiarism, run a free check.

Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific, complex and arguable, relevant and original.

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis – a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

• Reading abstracts , prefaces, introductions , and conclusions
• Looking at the table of contents to determine the scope of the work
• Consulting the index for key terms or the names of important scholars

An essay isn’t just a loose collection of facts and ideas. Instead, it should be centered on an overarching argument (summarised in your thesis statement ) that every part of the essay relates to.

The way you structure your essay is crucial to presenting your argument coherently. A well-structured essay helps your reader follow the logic of your ideas and understand your overall point.

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (‘ x affects y because …’).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses. In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

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Formulation of Research Question – Stepwise Approach

Simmi k. ratan.

Department of Pediatric Surgery, Maulana Azad Medical College, New Delhi, India

1 Department of Community Medicine, North Delhi Municipal Corporation Medical College, New Delhi, India

2 Department of Pediatric Surgery, Batra Hospital and Research Centre, New Delhi, India

Formulation of research question (RQ) is an essentiality before starting any research. It aims to explore an existing uncertainty in an area of concern and points to a need for deliberate investigation. It is, therefore, pertinent to formulate a good RQ. The present paper aims to discuss the process of formulation of RQ with stepwise approach. The characteristics of good RQ are expressed by acronym “FINERMAPS” expanded as feasible, interesting, novel, ethical, relevant, manageable, appropriate, potential value, publishability, and systematic. A RQ can address different formats depending on the aspect to be evaluated. Based on this, there can be different types of RQ such as based on the existence of the phenomenon, description and classification, composition, relationship, comparative, and causality. To develop a RQ, one needs to begin by identifying the subject of interest and then do preliminary research on that subject. The researcher then defines what still needs to be known in that particular subject and assesses the implied questions. After narrowing the focus and scope of the research subject, researcher frames a RQ and then evaluates it. Thus, conception to formulation of RQ is very systematic process and has to be performed meticulously as research guided by such question can have wider impact in the field of social and health research by leading to formulation of policies for the benefit of larger population.

I NTRODUCTION

A good research question (RQ) forms backbone of a good research, which in turn is vital in unraveling mysteries of nature and giving insight into a problem.[ 1 , 2 , 3 , 4 ] RQ identifies the problem to be studied and guides to the methodology. It leads to building up of an appropriate hypothesis (Hs). Hence, RQ aims to explore an existing uncertainty in an area of concern and points to a need for deliberate investigation. A good RQ helps support a focused arguable thesis and construction of a logical argument. Hence, formulation of a good RQ is undoubtedly one of the first critical steps in the research process, especially in the field of social and health research, where the systematic generation of knowledge that can be used to promote, restore, maintain, and/or protect health of individuals and populations.[ 1 , 3 , 4 ] Basically, the research can be classified as action, applied, basic, clinical, empirical, administrative, theoretical, or qualitative or quantitative research, depending on its purpose.[ 2 ]

Research plays an important role in developing clinical practices and instituting new health policies. Hence, there is a need for a logical scientific approach as research has an important goal of generating new claims.[ 1 ]

C HARACTERISTICS OF G OOD R ESEARCH Q UESTION

“The most successful research topics are narrowly focused and carefully defined but are important parts of a broad-ranging, complex problem.”

A good RQ is an asset as it:

• Details the problem statement
• Further describes and refines the issue under study
• Adds focus to the problem statement
• Guides data collection and analysis
• Sets context of research.

Hence, while writing RQ, it is important to see if it is relevant to the existing time frame and conditions. For example, the impact of “odd-even” vehicle formula in decreasing the level of air particulate pollution in various districts of Delhi.

A good research is represented by acronym FINERMAPS[ 5 ]

Interesting.

• Appropriate
• Potential value and publishability
• Systematic.

Feasibility means that it is within the ability of the investigator to carry out. It should be backed by an appropriate number of subjects and methodology as well as time and funds to reach the conclusions. One needs to be realistic about the scope and scale of the project. One has to have access to the people, gadgets, documents, statistics, etc. One should be able to relate the concepts of the RQ to the observations, phenomena, indicators, or variables that one can access. One should be clear that the collection of data and the proceedings of project can be completed within the limited time and resources available to the investigator. Sometimes, a RQ appears feasible, but when fieldwork or study gets started, it proves otherwise. In this situation, it is important to write up the problems honestly and to reflect on what has been learned. One should try to discuss with more experienced colleagues or the supervisor so as to develop a contingency plan to anticipate possible problems while working on a RQ and find possible solutions in such situations.

This is essential that one has a real grounded interest in one's RQ and one can explore this and back it up with academic and intellectual debate. This interest will motivate one to keep going with RQ.

The question should not simply copy questions investigated by other workers but should have scope to be investigated. It may aim at confirming or refuting the already established findings, establish new facts, or find new aspects of the established facts. It should show imagination of the researcher. Above all, the question has to be simple and clear. The complexity of a question can frequently hide unclear thoughts and lead to a confused research process. A very elaborate RQ, or a question which is not differentiated into different parts, may hide concepts that are contradictory or not relevant. This needs to be clear and thought-through. Having one key question with several subcomponents will guide your research.

This is the foremost requirement of any RQ and is mandatory to get clearance from appropriate authorities before stating research on the question. Further, the RQ should be such that it minimizes the risk of harm to the participants in the research, protect the privacy and maintain their confidentiality, and provide the participants right to withdraw from research. It should also guide in avoiding deceptive practices in research.

The question should of academic and intellectual interest to people in the field you have chosen to study. The question preferably should arise from issues raised in the current situation, literature, or in practice. It should establish a clear purpose for the research in relation to the chosen field. For example, filling a gap in knowledge, analyzing academic assumptions or professional practice, monitoring a development in practice, comparing different approaches, or testing theories within a specific population are some of the relevant RQs.

Manageable (M): It has the similar essence as of feasibility but mainly means that the following research can be managed by the researcher.

Appropriate (A): RQ should be appropriate logically and scientifically for the community and institution.

Potential value and publishability (P): The study can make significant health impact in clinical and community practices. Therefore, research should aim for significant economic impact to reduce unnecessary or excessive costs. Furthermore, the proposed study should exist within a clinical, consumer, or policy-making context that is amenable to evidence-based change. Above all, a good RQ must address a topic that has clear implications for resolving important dilemmas in health and health-care decisions made by one or more stakeholder groups.

Systematic (S): Research is structured with specified steps to be taken in a specified sequence in accordance with the well-defined set of rules though it does not rule out creative thinking.

Example of RQ: Would the topical skin application of oil as a skin barrier reduces hypothermia in preterm infants? This question fulfills the criteria of a good RQ, that is, feasible, interesting, novel, ethical, and relevant.

Types of research question

A RQ can address different formats depending on the aspect to be evaluated.[ 6 ] For example:

• Existence: This is designed to uphold the existence of a particular phenomenon or to rule out rival explanation, for example, can neonates perceive pain?
• Description and classification: This type of question encompasses statement of uniqueness, for example, what are characteristics and types of neuropathic bladders?
• Composition: It calls for breakdown of whole into components, for example, what are stages of reflux nephropathy?
• Relationship: Evaluate relation between variables, for example, association between tumor rupture and recurrence rates in Wilm's tumor
• Descriptive—comparative: Expected that researcher will ensure that all is same between groups except issue in question, for example, Are germ cell tumors occurring in gonads more aggressive than those occurring in extragonadal sites?
• Causality: Does deletion of p53 leads to worse outcome in patients with neuroblastoma?
• Causality—comparative: Such questions frequently aim to see effect of two rival treatments, for example, does adding surgical resection improves survival rate outcome in children with neuroblastoma than with chemotherapy alone?
• Causality–Comparative interactions: Does immunotherapy leads to better survival outcome in neuroblastoma Stage IV S than with chemotherapy in the setting of adverse genetic profile than without it? (Does X cause more changes in Y than those caused by Z under certain condition and not under other conditions).

How to develop a research question

• Begin by identifying a broader subject of interest that lends itself to investigate, for example, hormone levels among hypospadias
• Do preliminary research on the general topic to find out what research has already been done and what literature already exists.[ 7 ] Therefore, one should begin with “information gaps” (What do you already know about the problem? For example, studies with results on testosterone levels among hypospadias
• What do you still need to know? (e.g., levels of other reproductive hormones among hypospadias)
• What are the implied questions: The need to know about a problem will lead to few implied questions. Each general question should lead to more specific questions (e.g., how hormone levels differ among isolated hypospadias with respect to that in normal population)
• Narrow the scope and focus of research (e.g., assessment of reproductive hormone levels among isolated hypospadias and hypospadias those with associated anomalies)
• Is RQ clear? With so much research available on any given topic, RQs must be as clear as possible in order to be effective in helping the writer direct his or her research
• Is the RQ focused? RQs must be specific enough to be well covered in the space available
• Is the RQ complex? RQs should not be answerable with a simple “yes” or “no” or by easily found facts. They should, instead, require both research and analysis on the part of the writer
• Is the RQ one that is of interest to the researcher and potentially useful to others? Is it a new issue or problem that needs to be solved or is it attempting to shed light on previously researched topic
• Is the RQ researchable? Consider the available time frame and the required resources. Is the methodology to conduct the research feasible?
• Is the RQ measurable and will the process produce data that can be supported or contradicted?
• Is the RQ too broad or too narrow?
• Create Hs: After formulating RQ, think where research is likely to be progressing? What kind of argument is likely to be made/supported? What would it mean if the research disputed the planned argument? At this step, one can well be on the way to have a focus for the research and construction of a thesis. Hs consists of more specific predictions about the nature and direction of the relationship between two variables. It is a predictive statement about the outcome of the research, dictate the method, and design of the research[ 1 ]
• Understand implications of your research: This is important for application: whether one achieves to fill gap in knowledge and how the results of the research have practical implications, for example, to develop health policies or improve educational policies.[ 1 , 8 ]

Brainstorm/Concept map for formulating research question

• First, identify what types of studies have been done in the past?
• Is there a unique area that is yet to be investigated or is there a particular question that may be worth replicating?
• Begin to narrow the topic by asking open-ended “how” and “why” questions
• Evaluate the question
• Develop a Hypothesis (Hs)
• Write down the RQ.

Writing down the research question

• State the question in your own words
• Write down the RQ as completely as possible.

For example, Evaluation of reproductive hormonal profile in children presenting with isolated hypospadias)

• Divide your question into concepts. Narrow to two or three concepts (reproductive hormonal profile, isolated hypospadias, compare with normal/not isolated hypospadias–implied)
• Specify the population to be studied (children with isolated hypospadias)
• Refer to the exposure or intervention to be investigated, if any
• Reflect the outcome of interest (hormonal profile).

Another example of a research question

Would the topical skin application of oil as a skin barrier reduces hypothermia in preterm infants? Apart from fulfilling the criteria of a good RQ, that is, feasible, interesting, novel, ethical, and relevant, it also details about the intervention done (topical skin application of oil), rationale of intervention (as a skin barrier), population to be studied (preterm infants), and outcome (reduces hypothermia).

Other important points to be heeded to while framing research question

• Make reference to a population when a relationship is expected among a certain type of subjects
• RQs and Hs should be made as specific as possible
• Avoid words or terms that do not add to the meaning of RQs and Hs
• Stick to what will be studied, not implications
• Name the variables in the order in which they occur/will be measured
• Avoid the words significant/”prove”
• Avoid using two different terms to refer to the same variable.

Some of the other problems and their possible solutions have been discussed in Table 1 .

Potential problems and solutions while making research question

G OING B EYOND F ORMULATION OF R ESEARCH Q UESTION–THE P ATH A HEAD

Once RQ is formulated, a Hs can be developed. Hs means transformation of a RQ into an operational analog.[ 1 ] It means a statement as to what prediction one makes about the phenomenon to be examined.[ 4 ] More often, for case–control trial, null Hs is generated which is later accepted or refuted.

A strong Hs should have following characteristics:

• Give insight into a RQ
• Are testable and measurable by the proposed experiments
• Have logical basis
• Follows the most likely outcome, not the exceptional outcome.

E XAMPLES OF R ESEARCH Q UESTION AND H YPOTHESIS

Research question-1.

• Does reduced gap between the two segments of the esophagus in patients of esophageal atresia reduces the mortality and morbidity of such patients?

Hypothesis-1

• Reduced gap between the two segments of the esophagus in patients of esophageal atresia reduces the mortality and morbidity of such patients
• In pediatric patients with esophageal atresia, gap of <2 cm between two segments of the esophagus and proper mobilization of proximal pouch reduces the morbidity and mortality among such patients.

Research question-2

• Does application of mitomycin C improves the outcome in patient of corrosive esophageal strictures?

Hypothesis-2

In patients aged 2–9 years with corrosive esophageal strictures, 34 applications of mitomycin C in dosage of 0.4 mg/ml for 5 min over a period of 6 months improve the outcome in terms of symptomatic and radiological relief. Some other examples of good and bad RQs have been shown in Table 2 .

Examples of few bad (left-hand side column) and few good (right-hand side) research questions

R ESEARCH Q UESTION AND S TUDY D ESIGN

RQ determines study design, for example, the question aimed to find the incidence of a disease in population will lead to conducting a survey; to find risk factors for a disease will need case–control study or a cohort study. RQ may also culminate into clinical trial.[ 9 , 10 ] For example, effect of administration of folic acid tablet in the perinatal period in decreasing incidence of neural tube defect. Accordingly, Hs is framed.

Appropriate statistical calculations are instituted to generate sample size. The subject inclusion, exclusion criteria and time frame of research are carefully defined. The detailed subject information sheet and pro forma are carefully defined. Moreover, research is set off few examples of research methodology guided by RQ:

• Incidence of anorectal malformations among adolescent females (hospital-based survey)
• Risk factors for the development of spontaneous pneumoperitoneum in pediatric patients (case–control design and cohort study)
• Effect of technique of extramucosal ureteric reimplantation without the creation of submucosal tunnel for the preservation of upper tract in bladder exstrophy (clinical trial).

The results of the research are then be available for wider applications for health and social life

C ONCLUSION

A good RQ needs thorough literature search and deep insight into the specific area/problem to be investigated. A RQ has to be focused yet simple. Research guided by such question can have wider impact in the field of social and health research by leading to formulation of policies for the benefit of larger population.

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Research Question

This InfoGuide assists students starting their research proposal and literature review.

• Introduction
• Research Process
• Types of Research Methodology
• Data Collection Methods
• Anatomy of a Scholarly Article
• Finding a topic
• Identifying a Research Problem
• Problem Statement
• Research Design
• Search Strategies
• Psychology Database Limiters
• Literature Review Search
• Annotated Bibliography
• Writing a Literature Review
• Writing a Research Proposal

A  research question  pinpoints exactly what you want to discover in your work. A good research question is essential to guide your research paper.

All research questions should be:

• Focused  on a single problem or issue
• Researchable  using primary and/or secondary sources
• Feasible  to answer within the timeframe and practical constraints
• Specific  enough to answer thoroughly
• Complex  enough to develop the answer over the space of a paper or thesis
• Relevant  to your field of study and/or society more broadly

You will usually write a single research question to guide your progress in a research paper. Your answer then forms your thesis statement—the central assertion or position that your paper will argue for. 

You can follow these steps to develop a strong research question:

• Choose your topic
• Do some preliminary reading about the current state of the field
• Narrow your focus to a specific niche
• Identify the research problem that you will address

Research questions anchor your whole project, so it’s important to refine them. The criteria below can help you evaluate the strength of your research question. 

Research Objectives & Question Formulations

• What are the characteristics of X?
• How has X changed over time?
• What are the causes of X?
• How has X dealt with Y?
• What is the relationship between X and Y?
• What is the role of X in Y?
• What is the impact of X on Y?
• How does X influence Y?
• What are the advantages and disadvantages of X?
• How effective is X ?
• How can X be improved?

Criteria & Explanation 1

Criteria & explanation 3: your research question is complex and arguable, example research problem & question, criteria & explanation 2: your research question is feasible and specific, criteria & explanation 4: your research question should be relevant and original..

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Where to Put the Research Question in a Paper

Silke Haidekker has a PhD in Pharmacology from the University of Hannover. She is a Clinical Research Associate in multiple pharmaceutical companies in Germany and the USA. She now works as a full-time medical translator and writer in a small town in Georgia.

Of Rats and Panic Attacks: A Doctoral Student’s Tale

You would probably agree that the time spent writing your PhD dissertation or thesis is not only a time of taking pride or even joy in what you do, but also a time riddled with panic attacks of different varieties and lengths. When I worked on my PhD thesis in pharmacology in Germany many years back, I had  my  first panic attack as I first learned how to kill rats for my experiments with a very ugly tool called a guillotine! After that part of the procedure, I was to remove and mash their livers, spike them with Ciclosporin A (an immunosuppressive agent), and then present the metabolites by high-pressure liquid chromatography.

Many rats later, I had another serious panic attack. It occurred at the moment my doctoral adviser told me to write my first research paper on the Ciclosporin A metabolites I had detected in hundreds of slimy mashes of rat liver. Sadly, this second panic attack led to a third one that was caused by living in the pre-internet era, when it was not as easy to access information about  how to write research papers .

How I got over writing my first research paper is now ancient history. But it was only years later, living in the USA and finally being immersed in the language of most scientific research papers, that my interest in the art of writing “good” research papers was sparked during conferences held by the  American Medical Writers Association , as well as by getting involved in different writing programs and academic self-study courses.

How to State the Research Question in the Introduction Section

Good writing begins with clearly stating your research question (or hypothesis) in the Introduction section —the focal point on which your entire paper builds and unfolds in the subsequent Methods, Results, and Discussion sections . This research question or hypothesis that goes into the first section of your research manuscript, the Introduction, explains at least three major elements:

a) What is  known  or believed about the research topic?

B) what is still  unknown  (or problematic), c) what is the  question or hypothesis  of your investigation.

Some medical writers refer to this organizational structure of the Introduction as a “funnel shape” because it starts broadly, with the bigger picture, and then follows one scientifically logical step after the other until finally narrowing down the story to the focal point of your research at the end of the funnel.

Let’s now look in greater detail at a research question example and how you can logically embed it into the Introduction to make it a powerful focal point and ignite the reader’s interest about the importance of your research:

a) The Known

You should start by giving your reader a brief overview of knowledge or previous studies already performed in the context of your research topic.

The topic of one of my research papers was “investigating the value of diabetes as an independent predictor of death in people with end-stage renal disease (ESRD).” So in the Introduction, I first presented the basic knowledge that diabetes is the leading cause of end-stage renal disease (ESRD) and thus made the reader better understand our interest in this specific study population. I then presented previous studies already showing that diabetes indeed seems to represent an independent risk factor for death in the general population. However, very few studies had been performed in the ESRD population and those only yielded controversial results.

Example :  “It seems well established that there is a link between diabetic nephropathy and hypertensive nephropathy and end-stage renal disease (ESRD) in Western countries. In 2014, 73% of patients in US hospitals had comorbid ESRD and type 2 diabetes (1, 2, 3)…”

b) The Unknown

In our example, this “controversy” flags the “unknown” or “problematic” and therefore provides strong reasons for why further research is justified. The unknown should be clearly stated or implied by using phrases such as “were controversial” (as in our example), “…has not been determined,” or “…is unclear.” By clearly stating what is “unknown,” you indicate that your research is new. This creates a smooth transition into your research question.

Example :  “However, previous studies have failed to isolate diabetes as an independent factor, and thus much remains unknown about specific risk factors associated with both diabetes and ESRD .”

c) The Research Question (Hypothesis)

Your research question is the question that inevitably evolves from the deficits or problems revealed in the “Unknown” and clearly states the goal of your research. It is important to describe your research question in just one or two short sentences, but very precisely and including all variables studied, if applicable. A transition should be used to mark the transition from the unknown to the research question using one word such as “therefore” or “accordingly,” or short phrases like “for this reason” or “considering this lack of crucial information.”

In our example, we stated the research question as follows:

Example :  “Therefore, the primary goal of our study was to perform a Kaplan-Meier survival study and to investigate, by means of the Cox proportional hazard model, the value of diabetes as an independent predictor of death in diabetic patients with ESRD.”

Note that the research question may include the  experimental approach  of the study used to answer the research question.

Another powerful way to introduce the research question is to  state the research question as a hypothesis  so that the reader can more easily anticipate the answer. In our case, the question could be put as follows:

Example :  “To test the hypothesis that diabetes is an independent predictor of death in people with ESRD, we performed a Kaplan-Survival study and investigated the value of diabetes by means of the Cox proportional hazard model.”

Note that this sentence leads with an introductory clause that indicates the hypothesis itself, transitioning well into a synopsis of the approach in the second half of the sentence.

The generic framework of the Introduction can be modified to include, for example,  two  research questions instead of just one. In such a case, both questions must follow inevitably from the previous statements, meaning that the background information leading to the second question cannot be omitted. Otherwise, the Introduction will get confusing, with the reader not knowing where that question comes from.

Begin with your research purpose in mind

To conclude, here is my simple but most important advice for you as a researcher preparing to write a scientific paper (or just the Introduction of a research paper) for the first time: Think your research question through precisely before trying to write it down; have in mind the reasons for exactly why you wanted to do this specific research, what exactly you wanted to find out, and how (by which methods) you did your investigation. If you have the answers to these questions in mind (or even better, create a comprehensive outline ) before starting the paper, the actual writing process will be a piece of cake and you will finish it “like a rat up a drainpipe”! And hopefully with no panic attacks.

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Before submitting your master’s thesis or PhD dissertation to academic journals for publication, be sure to receive proofreading services (including research paper editing , manuscript editing , thesis editing , and dissertation editing ) to ensure that your research writing is error-free. Impress your journal editor and get into the academic journal of your choice.    

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Formulating Strong Research Questions: Examples and Writing Tips

Abstract | Introduction | Literature Review | Research question | Materials & Methods | Results | Discussion | Conclusion

In this blog, we will see how to construct and present the research question in your research paper. We will also look at other components that make up the final paragraph of the introduction section of your paper.

1. What is a research question in a research paper?

The research questions are normally the aims and objectives of your work. The research question pinpoints exactly what it is you want to find out in your work. You can have a single research question or multiple research questions in your paper depending on the complexity of your research. Generally, it is a good idea to keep the number of research questions to less than four.

2. Research question examples

Let’s look at some examples of research questions. The research question is normally one of the major components of the final paragraph of the introduction section. We will look at the examples of the entire final paragraph of the introduction along with the research questions to put things into perspective.

2.1. Example #1 (Health sciences research paper)

Here is an example from a health sciences research paper. The passage starts with the research gap. The authors are saying that there is a need for a better understanding of the relationship between social media and mental health. Then, the authors explain the aims of their research and elaborate on what methodology they will be using to achieve their aims. The authors say that they will be using online surveys and face-to-face interviews to collect data to answer their research question. The passage flows very well and the author nicely lays out the research gap, the study aims, and the plan of action.

The effects of social media usage on mental health are poorly documented in the literature as research papers on the topic give contradictory conclusions. The present study aims to improve our understanding of the effects of social media usage on mental health. The data were collected from a variety of age-group over a period of two years in a structured manner. The methods of data collection involved online surveys and face-to-face interviews. _ Research gap  _  Research question _   _  Method summary

2.2. Example #2 (Hypothesis-driven research paper)

Here is a slightly different variant of the previous example. Here, the authors have formulated the research question in the form of a hypothesis. Same as before, the authors are establishing the research gap in the first statement. In the next couple of statements, they are defining a specific hypothesis that they will be testing in the paper. In this case, they are testing the link between social media and mental health. And in the final statement, they are explaining the research methodology they will be employing to either prove or disprove the hypothesis. This is a pretty good example to follow if your research work is hypothesis-driven.

Past research suggests that while social media use is correlated with levels of anxiety and depression, the evidence so far is limited [1-2]. Therefore, building on previous discussion, Hypothesis 1 proposes: The levels of anxiety and depression will be lower among those who use social media platforms less frequently compared to those who use social media more frequently. This hypothesis (H1) is tested in this study through surveys and face-to-face interviews. _  Research gap  _  Research question (Hypothesis)  _  Method summary

2.3. Example #3 (Computer sciences research paper)

Here is an example from a computer sciences research paper. The authors establish the research gap by saying that there aren’t many papers on the topic of stock price prediction. Then, they explain what they are proposing.  They are proposing a new method called the ‘Hybrid prediction model’. Then, they are providing a brief breakdown of their method by explaining how their method functions.  They are saying that in their approach they are combining multiple methods in a structured way to improve the overall prediction accuracy of stock prices.

Only a few papers have addressed the problem of accurately predicting stock prices. In this paper, we propose a method, called the Hybrid Prediction Method that combines a selection of existing methods in a structured way to improve on the results obtained by using any single method alone. This paper is organized as follows: In Section 2, we introduce the Hybrid Analysis. Section 3 presents a number of experiments and results, and these results are discussed in Section 6. Section 7 concludes the paper. _  Research gap  _  Research question  _  Paper outline

Finally, they finish off the section by providing the outline of the paper. Please note, providing the paper outline is optional. It depends on your personal preference and journal requirements.  This passage is a typical format you will see in engineering research papers that propose a new method to solve a particular problem.

2.4. Example #4 (Psychology research paper)

Here is an example from a psychology research paper. In the first line, the authors clearly state the research question, and the methodology they will be using to address it. The authors aim to test the impact of background music on the listener’s ability to remember words. They will be addressing this by performing a series of experiments in which observers will be shown words on the computer screen while playing different types of background music. Then, they are finishing off the section with a very brief summary of the results. This is a good idea because it will provide readers with a rough idea of what to expect from the rest of the paper.

In two experiments, we tested whether the presence of background music had an effect on memory recall. More precisely, we examined whether the type of music, either classical or pop, had an impact on the ability of people to remember a list of words. Observers viewed a list of words on a computer screen and listened to either classical or pop music in the background. The results of this study indicate significant differences between classical and pop music in terms of their effects on memory recall and cognition. _   _  Research questions  _  Methods summary  _  Results summary

3. Frequently Asked Questions

Your research question should align with your research gap and the problem statement. The research question should logically follow the problem statement and research gap you established in the previous sections of your paper. If your research objectives are misaligned with your problem statement and research gap, then reviewers will reject your paper. So make sure they are all tightly aligned with each other.

Look at the first example. We are saying that we are going to study the impact of social media on young people. The research question is too broad. As you can see there is no clear direction, and the study attempts to take on too much.

The research aims to find out the impact of social media on young people. Bad research question (Too broad)

Now, look at the second example. It is much more focused. We are very specific about our research questions.  We are saying that we are attempting to measure the average time spent by teenagers on social media. And, we are also trying to understand the exact nature of their interactions on social media. We will be using an online questionnaire to answer the questions and we will be choosing participants from England and Scotland. This is a good research question, because it clearly defines what you have set out to do and how you plan to achieve it.

The research aims to estimate the average time spent by 18-24 year-olds on social media, and investigate the nature of interactions and conversations they have on social media. We attempt to answer these questions by conducting an online questionnaire survey in England and Scotland. Good research question (Very specific and focussed)

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Top 10 Free Market Research Tools to Boost Your Business

Understanding your market is crucial for success. However, the market research process can be expensive, impacting small businesses and entrepreneurs. Thankfully, there’s good news – you don’t need a big budget to gather valuable insights about your customers and industry trends. Businesses of all sizes can now use free market research tools to make informed decisions and remain ahead of the competition.

From survey platforms to trend analysis tools, these resources offer a wealth of information at no cost. So, these tools can be your secret weapon for success, whether you’re just starting out or looking to expand your existing business.

In this blog, we’ll take a closer look at the top 10 free market research tools that can help you supercharge your business growth.

What are Free Market Research Tools?

Free market research tools are helpful resources that anyone can use without spending money to learn about markets, customers, and competitors. These tools give insights that can be used to make smart business decisions.

Some of these tools let you ask people questions through surveys or check what topics are popular online. Others show you how many people are visiting your website or your competitors’ sites. There are even tools that help you see what people are saying about your business on social media.

These tools are great because they’re usually available online and don’t cost anything to use. They give businesses important insights without needing to spend a lot of money on fancy research. By using these tools smartly, businesses can make better decisions and sell more successfully.

Benefits of having Free Market Research Tools

These tools provide valuable insights into consumer behavior, industry trends, and competitor strategies without breaking the bank. Here, we’ll explore the benefits of leveraging free market research software and how they can help businesses thrive.

• It Save Your Money: With free market research tools, you can unlock valuable insights without spending a single penny. That means even if you’re running on a tight budget, you can still gather important market research data to fuel your business decisions.
• Making Smarter Moves: Forget relying on guesswork. Free market research tools arm you with real data so you can make informed decisions. Say goodbye to blind leaps and hello to calculated steps toward success.
• Staying One Step Ahead: Keeping an eye on your competitors is key to staying ahead of the game. Free market research tools let you peek into what your competitors are up to, helping you fine-tune your marketing strategies and stand out from the crowd.
• Understanding Customer’s Language : Have you ever wished you could read your customers’ minds? Market research tools won’t give you psychic powers, but they’ll come pretty close. By understanding your customers’ preferences and behaviors, you can tailor your products and messages to speak directly to their hearts.
• Building Better Products : Who doesn’t love a product that’s a perfect fit? With market research tools, you can gather feedback from your target audience and tweak your products until they’re just right. It’s like having a focus group at your fingertips without the hefty price tag.
• Putting Smiles on Your Customers Faces: Happy customers are the lifeblood of any business. Market research tools help you understand what makes your customers tick, so you can delight them with products and experiences that leave them coming back for more.

10 Free Market Research Tools You Should Know

From survey platforms to analytics tools, these tools offer valuable insights into consumer behavior, industry trends, and competitive analysis. Here, we’ll explore 10 free and best market research tools that every business owner should know about.

1. QuestionPro

QuestionPro offers a wide range of free survey features, including customizable question types, Google Sheets integration, and robust analytics. With its user-friendly interface and comprehensive features, QuestionPro is a great choice for conducting market research and surveys to gather insights from its target audience.

How it Works: Users can create customized market research surveys using a wide range of question types and templates. A market research survey can be distributed through email, social media, websites, or embedded into mobile apps. The platform provides robust analytics and reporting features to analyze survey responses in real-time.

Features You Can Avail:

• Create unlimited surveys with up to 200 responses per survey.
• Access to basic survey templates and question types.
• Branching skip logic based on responses to a question.
• Trend analysis and geocoding survey responses.
• Basic reporting and analytics features
• data visualization.
• Easy-to-use interface for creating surveys.
• Up to 30 different question types.
• Integration with popular third-party tools like Salesforce and Google Sheets.
• Customizable branding options for surveys.
• Responsive customer support team.
• Email support may have slower response times compared to premium plans.

2. Google Trends

Google Trends allows you to explore the popularity of search queries over time and across different regions. By analyzing search trends, you can identify emerging topics, monitor consumer interest in your industry, and track the effectiveness of your marketing campaigns.

How it Works: Users can enter keywords or topics into the search bar to view trends in search volume over time. The tool provides data on regional interest, related queries, and trending topics. Users can also compare the popularity of multiple search terms or topics.

• Access to search trends data for free.
• Explore historical search trends and regional interest.
• View related queries and trending topics.
• User-friendly interface for exploring trends.
• Ability to compare multiple search terms or topics.
• Useful for identifying trending topics and keywords.
• Integration with Google Analytics for deeper analysis.
• Limited to search data from Google’s search engine.
• Data may not always be representative of overall market trends.

3. SurveyMonkey

SurveyMonkey offers a free plan that allows you to create surveys, collect responses, and analyze data. With its intuitive survey builder and customizable templates, SurveyMonkey makes it easy to gather feedback from customers, employees, and other stakeholders.

How it Works: Users can create surveys using customizable templates and a variety of question types. Surveys can be distributed through email, social media, websites, or embedded into mobile apps. The platform offers advanced analytics and reporting features to gain insights from survey responses.

• Create unlimited surveys with up to 10 questions per survey.
• Basic survey templates and question types.
• Collect up to 100 responses per survey.
• Basic reporting and analytics features.
• Email support.
• A wide range of question types and templates are available.
• Multiple distribution options, including email and social media.
• Real-time analytics for quick insights.
• A limited number of responses and questions in the free plan.
• Advanced features like skip logic and A/B testing are available only in paid plans.

4. Statista

Statista provides access to a vast database of statistics and market research reports across various industries. While some premium content requires a subscription, Statista offers a significant amount of free data that can help you understand market trends, consumer behavior, and industry benchmarks.

How it Works: Users can search for statistics and reports on specific industries, countries, or topics of interest. The platform provides access to data from thousands of sources, including government agencies, industry associations, and market research firms.

• Access to limited statistics and infographics for free.
• Basic search and browsing capabilities.
• Limited access to reports and studies.
• Access to data from reputable sources.
• Customizable charts and infographics for presentations.
• Ability to download data in multiple formats.
• Limited access to data and reports in the free plan.
• Some statistics may require a premium subscription for access.
• Full access to reports and advanced features is available only in paid plans.

5. Google Analytics

Google Analytics is a powerful web analytics tool that allows you to track website traffic, user behavior, and conversion metrics. By analyzing website data, you can gain insights into your audience demographics, engagement metrics, and the effectiveness of your marketing efforts.

How it Works: Users can install a tracking code on their website to collect data about visitor interactions, page views, conversion rates, and more. The platform offers customizable reports and dashboards to analyze website performance and audience demographics.

• Access to basic web analytics features for free.
• Track website traffic, user behavior, and conversion metrics.
• Customizable reports and dashboards.
• Integration with other Google products like Google Ads and Search Console.
• Comprehensive insights into website performance and user behavior.
• Customizable reports and dashboards for analyzing data.
• Real-time data tracking for up-to-date insights.
• Audience segmentation for targeting specific user groups.
• Limited support for tracking offline interactions.
• Requires technical setup and implementation of tracking code.

6. Google Alerts

Google Alerts notifies you when new content related to specific keywords or topics is published online. By monitoring mentions of your brand, industry trends, and competitor activity, you can stay informed and identify opportunities to engage with your audience.

How it Works: Users can create alerts for keywords, phrases, or topics of interest. Google Alerts will then send email notifications whenever new content matching the alert criteria is published on the web.

• Create unlimited alerts for free.
• Monitor keywords, topics, or phrases.
• Receive email notifications for new content.
• Adjust frequency and sources for alerts.
• Free and easy-to-use monitoring tool.
• Set up alerts for specific keywords or topics.
• Receive email notifications for new mentions or content.
• Monitor brand mentions, industry trends, or competitor activity.
• Adjust alert settings for frequency and sources.
• Limited to monitoring online content indexed by Google.
• May receive irrelevant or duplicate alerts.
• No advanced filtering options for alerts.
• Email notifications may not always be timely.

7. Pew Research Center

The Pew Research Center conducts public opinion polling and demographic research on a wide range of topics. By accessing free reports and datasets, you can gain valuable insights into social and political trends, consumer attitudes, and demographic shifts.

How it Works: The Pew Research Center publishes reports and studies based on surveys conducted among the general public, specific demographics, or expert panels. These reports provide insights into public opinion, attitudes, and trends on various issues.

• Access to reports, studies, and datasets for free.
• Explore research topics by category or keyword.
• Download reports and datasets in various formats.
• Email subscription for updates and notifications.
• A trusted source of data and analysis on social and political issues.
• A wide range of research topics and reports are available.
• Access to raw data and datasets for further analysis.
• Regularly updated with new research findings.
• Suitable for academic research and policy analysis.
• Some reports and datasets may be restricted to paid subscribers.
• Limited to research topics covered by the Pew Research Center.
• Reports may have a lag time between data collection and publication.
• Limited customization options for data analysis.

8. Make My persona

Make My Persona is a free tool by HubSpot that helps you create detailed buyer personas based on customer demographics, behaviors, and goals. By understanding your target audience better, you can tailor your marketing messages and product offerings to meet their needs effectively.

How it Works: Users answer a series of questions about their ideal customers’ demographics, behaviors, goals, and challenges. Based on the responses, Make My Persona generates a customized buyer persona template that can be used for marketing and sales strategies.

• Create one buyer persona for free.
• Answer questions to define your ideal customer profile.
• Generate a customized buyer persona template.
• Download the persona template in PDF format.
• Easy-to-use tool for creating buyer personas.
• A guided questionnaire helps define the ideal customer profile.
• Customized persona template includes key details and insights.
• Suitable for businesses of all sizes and industries.
• Integration with other HubSpot tools for seamless workflow.
• Free and accessible for businesses with limited budgets.
• Limited to creating one persona for free.
• Basic customization options for persona templates.

9. Qualtrics

Qualtrics offers a free plan that allows you to create surveys, collect feedback, and analyze data in real-time. With its advanced features and customizable reporting options, Qualtrics is a valuable tool for businesses looking to gain insights into customer satisfaction, product usability, and market trends.

How it Works: Users can create surveys using a drag-and-drop editor or choose from pre-built templates. Surveys can be distributed through email, social media, websites, or embedded into mobile apps. The platform offers advanced analytics and reporting features to gain insights from survey responses.

• Access to basic survey creation and distribution features for free.
• Create unlimited surveys with up to 100 responses per survey.
• Drag-and-drop editor and pre-built templates for quick survey creation.
• Integration with popular third-party tools like Salesforce and Slack.
• Limited number of responses in the free plan.
• Advanced features like skip logic and branching are available only in paid plans.

10. Qualaroo

Qualaroo is a user feedback tool that helps businesses collect insights from website visitors through targeted surveys and feedback forms. With its customizable survey options and real-time feedback collection, Qualaroo enables you to gather actionable insights and improve the user experience on your website.

How it Works: Users can create customizable surveys and feedback forms that target specific segments of website visitors based on behavior, demographics, or other criteria. Qualaroo offers advanced analytics and reporting features to analyze feedback and identify actionable insights.

• Access to basic survey creation and targeting features for free.
• Integration with popular analytics and CRM platforms.
• Collaboration features for team-based research projects.
• Integration with third-party tools may require additional fees.

Why Choose QuestionPro as The Best Free Market Research Tool

Understanding your market is crucial for business success in today’s competitive landscape. This is where market research tools like QuestionPro come into play. Here’s why you should choose QuestionPro as your go-to free market research tool:

• Comprehensive Features: QuestionPro offers a comprehensive suite of features designed to meet all your market research needs. From survey creation to data analysis, you’ll find everything you need to gather insights and make informed decisions.
• Free Forever: Unlike many other market research tools that offer limited free trials, QuestionPro is free forever. You can access essential features without any time restrictions, allowing you to conduct market research without worrying about costs.
• Wide Range of Question Types: With over 50 question types available, QuestionPro allows you to design surveys that meet your specific requirements. Whether you need multiple-choice questions, rating scales, or open-ended responses, you’ll find the right tools at your disposal.
• Google Sheets Integration: QuestionPro is the only survey platform that offers free seamless integration with Google Sheets. This feature allows you to easily export and analyze survey data using familiar tools, streamlining your research process.
• Multiple Distribution Channels: Reach your target audience wherever they are with QuestionPro’s multiple distribution channels. Whether you prefer email surveys, social media polls, or website embeds, you can engage with your audience effectively.
• Customization Options: Use QuestionPro’s customization options to personalize your surveys to align with your brand identity. From branding elements to question formatting, you have the flexibility to create surveys that resonate with your audience.
• Seamless Collaboration: Collaborate with your team members seamlessly on research projects using QuestionPro’s collaboration features. Share surveys, analyze data together, and brainstorm strategies in real-time, enhancing productivity and efficiency.

These free market research tools provide valuable resources for businesses looking to understand their target audience, monitor industry trends, and make data-driven decisions. By leveraging these tools effectively, you can gain consumer insights that will help you boost your business and stay ahead of the competition in today’s dynamic market environment.

QuestionPro offers a powerful and user-friendly platform for conducting free market research. With its comprehensive features, intuitive interface, and dedicated support, QuestionPro is the right choice for businesses looking to gain valuable insights and stay ahead of the competition.

So why wait? Start using QuestionPro as your market research tool today and take your business to new heights with QuestionPro!

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To Succeed with AI, Adopt a Beginner’s Mindset

• Jacqueline Carter,
• Marissa Afton,
• Paula Kelley

Letting go of ego and expertise allows for openness and curiosity.

Times of substantial tech progress and change, like the current AI revolution, create fear and anxiety. This often causes leaders to fall back on their ego and emphasize their expertise, closing their minds and negatively impacting their people and organizations. Instead, leaders need to take on a beginner’s mindset of openness and curiosity. This is not easy. The more experienced we are, the more locked-in we tend to become in our ways of thinking and doing things. But it is possible, and with employee stress at record highs, it’s necessary. And research shows that the openness that comes with a beginner’s mindset is a crucial factor in achieving better outcomes. There are a few simple questions you can ask yourself to gauge your leadership style and whether you have a beginner’s mindset.

Every day, fears about artificial intelligence (AI) run through the news cycle: Jobs will be eliminated, intellectual property misused, personal data compromised, or biases propagated.

• Jacqueline Carter is a senior partner and the North American Director of Potential Project. She has extensive experience working with senior leaders to enable them to achieve better performance while enhancing a more caring culture. She is the coauthor, with Rasmus Hougaard, of Compassionate Leadership: How to Do Hard Things in a Human Way and The Mind of the Leader – How to Lead Yourself, Your People, and Your Organization for Extraordinary Results .
• Marissa Afton is an organizational psychologist and a Partner and the head of Global Accounts at Potential Project. She is a contributing coauthor of Compassionate Leadership: How to Do Hard Things in a Human Way by Rasmus Hougaard and Jacqueline Carter.
• Paula Kelley leads Potential Project’s global marketing function and serves its financial services clients. Prior to Potential Project, Paula was a senior executive at Citigroup and a partner at Deloitte Consulting.

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Car Dealers Always Ask This Question: Here’s How You Should Answer It

B uying a car this year? You’ll want to research the latest models , read consumer reviews, and test drive the vehicles you’re considering. You should also make sure you have your monthly budget in place , including all your fixed and discretionary expenses, and know how much you can afford in car payments each month.

Check Out: Avoid These 7 Cars That Will Only Last You Half as Long as the Average Vehicle

Read Next: 6 Genius Things All Wealthy People Do With Their Money

When you walk into a car dealership, you should have all this information in mind. However, there are certain things you should never say to the salesperson, according to Ray Shefska of Your Advocate Alliance.

In a CarEdge video on YouTube , Shefska explained, “One of the first things a salesperson is going to say to a customer is: ‘What are you looking for as far as your monthly payment is concerned?'”

If you share a dollar amount, the dealer will follow up with another question, asking, “Up to…?”

At that point, the average customer is likely to edge up the price a bit. That’s a mistake, Shefska said.

“You never want to tell the salesperson what that comfortable monthly payment is for you. They can stretch out the term to get you into that monthly payment,” he said.

Learn More: 6 Best New Cars for the Upper Middle Class

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A Car Salesperson May Obscure Total Price, Or Extend the Term

The salesperson will also keep the actual selling price hidden, Shefska said, “So your eye is off the prize.”

Using this sales tactic, the dealer can actually add thousands of dollars onto the cost of the car, so they’re selling it for more than the MSRP. Meanwhile, might think you’re getting a deal because the monthly payments fit your budget.

Instead, walk into the dealership knowing what the vehicle is worth, how much the dealer paid for the vehicle based on your research, and how much you’re willing to pay.

If the salesperson tries to focus on monthly payments, shift the conversation to your offer. Consumer Reports advised starting with your lowest offer and negotiating up, not negotiating down from the MSRP.

After you’ve locked in the price, Consumer Reports said, then you can negotiate financing rates and the trade-in price for your current vehicle.

Using these tactics can put you in the driver’s seat to get the best deal on a new car.

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This article originally appeared on GOBankingRates.com : Car Dealers Always Ask This Question: Here’s How You Should Answer It