request for product presentation email

10 Great Examples of a Business Meeting Request

The majority of cold emails end up in the spam folder. Additionally, research indicates that only 40% of sales teams view cold emails as an effective method for boosting sales.

Due to Google’s rigorous email filtering and recipients’ short patience for irrelevant emails, it’s crucial to create business meeting request emails that stand out while also adhering to proper email etiquette.

This guide will demonstrate how to accomplish this task, as the most effective cold emails are the ones you create. Read on for a brief lesson on crafting business meeting requests that are opened, read, and answered in 2023.

*BUT FIRST*…… looking to book more meetings? Then find the email address of any business personal with Voila Norbert’s email finding tool which is 98% accurate! Try for FREE today

What are the key elements of a business meeting request email?

First things first: let’s consider what we’re actually trying to achieve here.

When I use the phrase “business meeting request email,” I’m not talking about requesting a one-on-one with your manager or a campaign debrief with your team.

(You can use an internal email tracking tool for that.)

I’m talking specifically about reaching out to a prospect .

A way to book a meeting – a phone call , a video conference, an informational interview – to discuss how your product can solve their problems… And then sell it to them.

You might already have a relationship with that person or perhaps this might be the first time reaching out to them…

Or perhaps you’ve been given their details by a mutual connection, met them at a networking event, or found them on LinkedIn …

It doesn’t matter, because as long as you have these 10 meeting request email templates by your hand you’ll be able to effectively scale your sales engagement outreach and close more deals faster.

The RAP Model

There’s a simple rule you can follow to structure your meeting request emails — regardless of your relationship with your prospect. It’s called the RAP model:

• R – provide a reason for writing
• A – request a specific action
• P – end the message professionally

Here’s how it looks like in action:

There are a couple of other principles to keep in mind, too. Like making your sentences short and simple, making your subject lines brief and to the point, and personalizing your email as much as possible.

All of these will help your email look authentic, and not like something that’s part of a mass email blast .

Now, before we dive into our email samples and get a better feeling for the powerful RAP formula, let’s discuss the #1 thing you should do before even thinking about writing an email .

What you need to do before writing a meeting request email

Find and validate the email address.

Imagine spending hours finding the perfect prospect, writing the perfect email, crafting the perfect subject line… Even waiting until Tuesday 10 a.m . — the time when meeting request emails have the highest chance of being opened…

Only to get hit with “address not found” at the end.

Not only have you wasted hours of your time, but you’ve also reduced your sender score — making it more likely that your emails will land in the spam folder in the future.

That’s why you should always validate your prospect’s email address with Voila Norbert – the best email finder tool on the market.

With Norbert, email validation is super easy. Simply copy and paste your emails in the magic box and click verify:

or import an entire CSV list:

Norbert will charge only $2 for 900 verifications. (To put it in another way, that’s one-third of a cent per email). A minuscule price to pay for ensuring your emails hit the correct inbox and keep your email sender’s reputation unharmed.

Oh, and if you don’t have any email addresses, you can give Norbert the name and the website URL of your prospects and Norbert will spit back a high-quality email address in less than a second.

Give it a try ! Click the button below to get 50 leads on the house! ADD_THIS_TEXT

Examples of great business meeting request emails

Here are 10 examples of business meeting request emails — ones that will  get you in front of your prospects and ensure booked meetings.

It’s definitely not the type of writing you’d see on social media. It’s also nothing similar to any college assignments you’ve ever done. But with a little practice, you’ll soon get a handle on what it means to write a killer meeting request email.

Feel free to adapt these to your own situation and recipients.

Example 1: Professional cold email #1

This is an ideal email for reaching out to someone who doesn’t know you. Here’s an idea of what it should look like. Try to notice the RAP formula:

Dear [ name of client ],

I’m [ your name ], and I work in [ your position ] at [ your company ]. We’re specialists in [ detail activities ]. Given that you’re a leading [ role of prospect’s company ] within our niche, I believe a collaboration would be in both our interests. In particular, you’d benefit from being able to access our consulting team and our award-winning product suite.

I’d like to take this opportunity to invite you for a meeting at [ location ], at [ proposed date and time ], when we can discuss this further.

Feel free to suggest another time and location if that doesn’t work for you.

Kind regards,

[ your name ]

This email is rather formal. You can adjust the level of formality depending on the situation. Notice, also, the closed-ended call-to-action. Having a CTA like this removes any decision-making your prospects have to do. If they have time, they can simply reply with “yes”.

Example 2: Professional cold email #2

Dear [ client name ],

I’m [ your name ], and I work in [ your position ] at [ your company ]. Our companies work in the same niche, so I believe we could both benefit from cooperating with one another.

Our product suite is specifically tailored to [ product purpose ] and could really help with [ prospect’s pain points ], so I’d love to discuss how we could work together. Are you free to meet at [ location ] on [ date and time ] to talk this through?

I look forward to your response.

Have a great day,

Example 3: Cold email displaying your credentials

Cold emails are the most difficult way to contact your prospect — and also one of the most powerful ones. To make it work you have to prove you’re someone worth their time. 

Hi [ prospect’s first name ],

I’m [ your name ] and I’m with [ company name ], which specializes in [ what you do ]. We’ve built a client base ranging from venture-backed startups to Fortune 500 companies like [ big-name clients ].

Unlike [ other companies in your niche ], we take a different approach to growing companies. We move fast – and if we don’t think we’re right for you, we’ll tell you upfront.

Are you free for a chat at [ time options ] to talk through how we could help you with [ prospect pain points ]?

Here we showcase some of our clients. Make sure you pick the ones that are similar to the company you’re reaching out to. You can also take a step further and, instead of name-dropping, write a one-sentence customer case study.

For example, if you’re pitching a pizza place, then showcase what you’ve done for some other pizza place: “ last month, we’ve increased Crusty Pizza average order value by 5.3%.”

Example 4: Reaching out to someone you’ve recently met

When reaching out to someone you’ve recently met, you can make the emails shorter and more casual. Chances are, they already know who you are, what you do, who you work for, and why you’re reaching out.

But if that’s not the case, feel free to make this next email appropriately longer.

Hey [ prospect’s first name ]!

We met at [ event ] yesterday.

Sounded like you were interested in some of the [ your services ] we offer.

Want to book in a quick* meeting this week to see what we can do?

Let me know when you’re available.

*When I say quick, I actually mean it – we’ll keep it to 15 minutes tops. I know you’re busy!

Depending on how long or memorable your conversation was, jog your prospect’s memory by describing the circumstances of your meeting in more detail.

But even if your conversation was fleeting and unmemorable, simply mentioning that you were on the same event evokes “association bias” that makes the prospect more likely to respond positively.

Example 5: Cold email highlighting an issue

If you can identify an issue your prospect is having, then send them an email like this:

Hi [ client’s first name ],

I was on your website yesterday for [ use case ] when I noticed an issue. [ Give brief details ].

I’m a [ job role ] and I’ve fixed this same issue for lots of other companies, including [ client names ], so I could definitely do the same for you. It would help you to [ benefits of fixing problem ].

I’ve got some free time next week to talk this through. Here’s a link to my meeting scheduler [ include link ].

This email can work wonders if you pick the right problems. Plus, without describing a clear solution, you create an open-loop in your prospect’s mind that causes slight discomfort — discomfort that can be eliminated by simply scheduling a meeting with you.

Example 6: Cold email for SaaS companies

Companies at a certain growth stage will almost always face the same obstacles. Group your prospects in categories by revenue and point out two or three ways your product or service can help them get to the next stage of growth.

You guys are doing some pretty great things in the [ client’s industry ] space.

I’m emailing you because my company, [ company name ], has helped lots of companies in similar positions by:

• [ Product benefit ]

We’ve worked with [ client names ] in the past, and would love to do the same for you

It’d be great to find out more about your business and see if we’d be a good fit. Do you have five minutes this week to talk?

The difference between this email and the previous one is that this one focuses on the positive benefits, while the previous one focuses on the negative issues. In some situations, it isn’t possible to highlight an issue for your prospect. (Think accounting: how on Earth are you going to find out if your prospect is filing their taxes correctly?) In cases like these, you’re better off with a solid benefit-driven cold email.

Example 7: Product demo request email

A product demo takes abstract ideas (like product features & benefits) and translates them into practice: making it easier for your prospects to imagine how to integrate the product in their lives.

When done right, an in-person demonstration can leave a lasting impression, and thus increases your chance of you closing the deal.

I’m [ your name ] from [ company name ]. We do [ company specialism ] for clients like [ client names ].

Growing companies rely on us day in, day out to handle their [ product area ]. By choosing us, they’ve enjoyed:

We’re currently offering 10-minute demos – would you like to schedule one? [ Link to scheduler ].

Make sure to showcase only the most relevant benefits of your product. Including non-relevant product benefits in your email makes your main benefits look secondary, and so lowering the perceived value of your product. ADD_THIS_TEXT

Example 8: Cold meeting request and customer testimonial

Social proof like case studies and client testimonials make your cold email as warm as it gets. Pick testimonials that directly talk about what you did for your client and what results you got them. Avoid testimonials with vague statements praising your work.

As a [ your job role ] in your industry, I wanted to reach out to you about [ your company name ].

We work with companies like [ client’s company name ] on their [ product area ], helping them to:

But don’t take my word for it – listen to one of our clients, [ customer name, job role and company ]:

“[ Short client testimonial, no more than two sentences ].”

I’d love to show you how we can do the same for [ client’s company name ]. Do you have some time this week for a quick chat?

Also, make sure the testimonial is from someone who works in the same industry and has the same position as your prospect. People are more open to receiving advice from someone who’s in the same shoes as they are.

Example 9: Using questions to demonstrate your expertise

Asking the right questions makes you appear knowledgeable. After all, before you can ask thoughtful questions you need to have a deep understanding of the subject — and your prospects intuitively know that.

Knowing your domain of expertise inside and out allows you to see connections that other people don’t see. And when you point out a connection your prospects aren’t aware of, you inspire an “aha” moment and instantly grab their attention.

Hi [ first name ],

Do you and your team use [ third-party service ]? Do you wish it offered some extra functionality? Wouldn’t you love if it could [ list benefits of your product ]?

Pretty sweet, right?

We thought the same – so we made it happen.

I’m [ your name ] from [ company name ]. We give companies like yours the ability to [ expand on benefits listed in email intro ].

Sound like something you’d like to try? And what if you could try it for free?

I’d love to offer you a free trial and show you how it all works. Here’s my calendar [ link to calendar ] to book a time this week or next.

Try to find a few insightful questions that make your prospects ponder, see things in a new way, or open up their mind to new possibilities. It’s not easy. And it’ll require a lot of trial and error. But the results are well worth it.

Example 10: The brutally honest approach

Sometimes, it’s best to be completely honest and not tip-toe around the fact that you found your prospect using various prospecting tools . At the end of the day, you’re here to do business — and every receiver of a meeting request email knows that.

Hey [ client’s first name ],

[ Your name ] here. You don’t know me, but I found you on LinkedIn and I know that people like you often have to deal with [ pain points ].

You’re in luck, because I can [ solution ]. One of my clients, [ company name ], even achieved [ result related to your service ].

Would you be interested in hopping on a quick 15-minute call to learn more?

If so, click here to schedule a call [ link to scheduler ].

If not, just tell me you’re not interested – I don’t offend easily.

Looking forward to your response!

It’s best to create an email like this yourself. Pick the words and dictate the cadence of your sentences. Let your authenticity and personal brand shine through. After all, for many prospects the business relationship they’re getting into is just as important as the product they’re buying.

Now it’s your turn!

I hope you enjoyed reading my 10 meeting request email examples.

Which meeting request email template are you going to try first?

How will you change it?

Or will you create your own from scratch?

Either way, let me know in the comments below!

Hi, I'm Norbert! when I'm not searching for 10+ million email addresses per month, I'm writing articles that help sales, marketers, and recruiters help get their emails read and increase their response rate.

Sample Request Letter For Product Demonstration: Free & Effective

Through this article, I’ll share my personal journey and insights, guiding you step-by-step on how to craft a compelling request letter for a product demonstration.

Key Takeaways

• Understand Your Audience : Tailor your letter to the recipient’s industry and needs.
• Be Specific and Concise : Clearly state the product you’re interested in and why.
• Personalize Your Letter : Share how the demonstration aligns with your goals or interests.
• Follow a Professional Format : Use a structured layout for clarity.
• Include a Call to Action : Encourage the recipient to respond or take action.
• Utilize a Template : Adapt a template to suit your specific request.

Step 1: Know Your Audience

Before you even start writing, it’s crucial to understand who you’re addressing. Research the company or individual to tailor your message effectively. This personal touch shows that you’re genuinely interested and are not just sending out generic requests.

Step 2: Introduction

Begin your letter with a polite introduction, stating your name and position or your connection to the product or industry. This sets the tone and gives the recipient context about who you are.

Real-Life Example:

In my experience, a concise introduction that includes a brief mention of how you came across the product can make the reader more receptive to your request.

Step 3: Specify Your Request

Clearly state that you are seeking a product demonstration. Be specific about the product and mention any particular features or aspects you’re interested in. This shows that you’ve done your homework and are serious about the request.

“I am particularly interested in the X feature of your product, as it seems to align well with our current needs.”

Step 4: Explain Your Interest

Share why you’re interested in the product and how it aligns with your goals, projects, or needs. This connection demonstrates the potential value and relevance of the demonstration to both parties.

Step 5: Suggest a Timeframe

Propose a few dates and times for the demonstration, showing your flexibility and eagerness to engage. However, be ready to accommodate their schedule.

Step 6: Include a Call to Action

Encourage a specific response, whether it’s a reply, a phone call, or a confirmation of the demonstration date. This clear call to action can significantly increase the chances of a response.

Step 7: Close Politely

End your letter with a courteous closing statement, thanking the recipient for considering your request.

Step 8: Proofread

Always proofread your letter for any spelling or grammatical errors. A polished letter reflects professionalism and attention to detail.

Personal Tips from Experience

• Follow Up : If you don’t hear back within a week or two, a polite follow-up can demonstrate your interest and initiative.
• Be Flexible : Showing willingness to adapt to the recipient’s schedule or format can make a demonstration more likely.
• Show Gratitude : Always express your appreciation, regardless of the outcome. It helps build a positive relationship for future interactions.

Request Letter Template for Product Demonstration

[Your Name] [Your Position/Relation to the Product] [Your Company/Organization] [Your Contact Information]

[Recipient’s Name] [Recipient’s Position] [Company’s Name] [Company’s Address]

Dear [Recipient’s Name],

I am [Your Name], the [Your Position] at [Your Company/Organization]. I recently came across [Product Name] and am intrigued by its potential applications in our [specific area or project].

I am writing to request a demonstration of [Product Name], particularly focusing on [specific features or aspects]. We are keen to understand how this product can assist in [briefly state your goal or need].

If possible, we would appreciate a demonstration between [suggest a timeframe], though we are flexible and willing to accommodate your schedule. Please let me know what works best for you.

Thank you very much for considering our request. We are looking forward to the opportunity to see [Product Name] in action and discuss its potential alignment with our needs.

[Your Name]

Implementing these steps and personal insights into your approach can enhance the effectiveness of your request letters. Each letter is a unique bridge between potential partners, and crafting it with care can pave the way for fruitful collaborations.

I’d love to hear your experiences or any additional tips you might have on writing request letters for product demonstrations. Please share your thoughts in the comments below.

Frequently Asked Questions (FAQs)

Q: What is a request letter for a product demonstration?

Answer : A request letter for a product demonstration is a formal written communication that is sent to a company or organization to express interest in seeing a demonstration of their product. It is typically used when a person or a business wants to learn more about a product and its features before making a purchase or considering a business partnership.

Q: How do I start a request letter for a product demonstration?

Answer : To start a request letter for a product demonstration, you can use the following phrase or something similar: “I am writing to kindly request a product demonstration for [product name] at [your preferred date and time].”

Q: Why should I send a request letter for a product demonstration?

Answer : Sending a request letter for a product demonstration allows you to see the product in action and assess its suitability for your needs. It gives you an opportunity to understand the features, benefits, and functionality of the product firsthand, which can help you make an informed decision or evaluate its potential for your business.

Q: What information should I include in a request letter for a product demonstration?

Answer : In your request letter for a product demonstration, you should include the following information:

• Your contact details: Name, organization, address, phone number, and email.
• Product details: Specify the name and description of the product you are interested in.
• Purpose: Clearly state the purpose of your request, whether it’s for evaluation, potential purchase, or partnership consideration.
• Preferred date and time: Suggest a specific date and time for the product demonstration, or ask for their availability to schedule a suitable appointment.
• Additional requirements: If you have any specific requirements or areas of focus during the demonstration, mention them briefly.

Q: How should I conclude a request letter for a product demonstration?

Answer : You can conclude a request letter for a product demonstration with a polite and professional closing. Here’s an example: “Thank you for considering my request. I look forward to the opportunity to witness a demonstration of your product. Please let me know at your earliest convenience if the suggested date and time work for you. I appreciate your attention to this matter.”

Q: Should I follow up after sending a request letter for a product demonstration?

Answer : Yes, it is recommended to follow up after sending a request letter for product demonstration if you haven’t received a response within a reasonable timeframe. 

You can use a polite tone and restate your interest in seeing the product demonstration. Mention that you are following up on your previous request and would appreciate any updates or confirmation regarding the demonstration.

Q: How long should a request letter for a product demonstration be?

Answer : A request letter for product demonstration should be concise and to the point. Ideally, it should be kept to one page or less. Make sure to include all the necessary information while keeping the letter clear, focused, and easily readable.

Q: Is it necessary to mention the phrase “request letter for product demonstration” in the letter?

Answer : It is not necessary to explicitly mention the phrase “request letter for product demonstration” in the letter. However, it is important to clearly convey your purpose and intention to the recipient. Make sure to use language that indicates your desire to see a demonstration of their product and your interest in learning more about its features and benefits

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Presentation request letter

When a company or individual is interested in buying a service from another company or individual, they may request to have a presentation done. This serves a couple of different benefits but the main benefit is to show the company that the service is worth their time and the cost. A presentation request letter will be sent out and then the presenter has to choose whether or not to respond.

When giving a presentation, it’s best to highlight the key features that will benefit the person being presented the product rather than yourself. Obviously everyone knows the presenter will make money but during a presentation request, you need to focus on the person who will be buying the actual product.

Starting to Write

Ask the individual to present a presentation of their service or product to you or your board. Usually a presentation at a corporate level is done in front of a board or committee.

Ask the presenter when they would be available for a presentation.

Ask about the price and the key benefits of the service so you have the information handy and can bring it up again during the presentation.

Sample presentation request letter

Dear Allen with Smart Systems Inc,

I would like to have you come into our board meeting room and present a presentation of your spreadsheet software. I would like to know when the soonest available date you have is for a presentation and if you would be willing to come in sometime in early August? Also, could you kindly outline the key benefits and the price of the service so that I may reference it while you’re giving your presentation as well? Thank you again and I look forward to getting your response.

Related Letters

Other letters.

Headcontrolsystem

The Perfect Presentation Email Sample: Tips and Examples

If you’re looking to increase your chances of landing a successful presentation, crafting the perfect email can be a game-changer. However, many people struggle with knowing where to start or how to structure their message effectively. That’s why we’ve put together some presentation email samples that can guide you in the right direction.

These samples are designed to help you get your message across in a clear and concise way, with the goal of ensuring that your recipient is hooked from the very first line. Whether you’re looking to pitch an idea, get your foot in the door, or secure a meeting, our presentation email samples are the perfect starting point.

What’s more, each sample is fully editable, meaning that you can customize it to suit your specific needs and audience. From the opening line to the closing CTA, we’ll take you through the entire process, providing you with all the tools you need to craft your perfect presentation email.

So, if you’re ready to take your presentation game to the next level, dive into our presentation email samples and start creating a winning message that will grab your recipient’s attention and leave a lasting impression.

The Best Structure for a Presentation Email

If you want to make a great impression when delivering your presentation through email, it is essential to create an effective structure that will keep your audience engaged and interested. An organized and well-structured email will allow your viewers to understand the main points of your presentation clearly and quickly. Below are some tips that can help you create a winning structure for your presentation email.

Firstly, it is important to start with an attention-grabbing subject line that makes the reader want to open the email. Make sure that the subject line clearly communicates the topic of your presentation and arouses curiosity. It can be a simple question or a statement that intrigues the reader.

The opening paragraph should contain a brief introduction, where you can provide some context about your presentation and why it’s relevant to your audience. You can also mention your credentials and expertise to establish your credibility in the field or topic you are presenting.

The body of the email should focus on the main points of your presentation. Divide your content into clear and concise sections, where each section covers a different aspect of your presentation. Use headings and subheadings to break up your content into manageable parts, and make sure that your text is easy to read and visually appealing. You can also include images, charts, or diagrams to support your presentation and make it more engaging.

It is also essential to include a clear call-to-action in your email. Tell your viewers what you expect them to do after they have read the email. You can ask them to attend a webinar, schedule a meeting, or visit your website for more information. This will help you to get a better response and encourage your audience to take the desired action.

Lastly, end your email with a strong conclusion that summarises the key points of your presentation. This will help the reader to remember the main message of your presentation and give them a reason to act upon the information provided. You can also thank your viewers for their time and attention, and offer any additional support or resources that may be relevant to your presentation.

In conclusion, by following the above-mentioned structure, you can create a powerful presentation email that captures the reader’s attention, conveys your message clearly, and inspires your audience to take action.

Email Presentation Sample

Recommendation for employee promotion.

Dear Mr. Brown,

I am writing to recommend Sarah Smith for the position of assistant manager in our company. Sarah has been a hardworking and dedicated employee for the past four years and has consistently exceeded expectations in all her roles. She has demonstrated exceptional leadership skills and has been instrumental in driving sales and ensuring customer satisfaction.

Sarah is a great team player and has always been willing to go above and beyond to help her colleagues. She possesses excellent communication skills and is always willing to lend an ear to her peers. I am confident that Sarah will excel in the role of assistant manager and provide exceptional leadership to her team.

Thank you for considering my recommendation. Please let me know if you need any further information.

Best regards,

Invitation to Corporate Event

Dear Ms. Johnson,

We would like to invite you to our upcoming corporate event on the 12th of July at the Hilton Hotel. The event is being hosted in honor of our new product launch and we would greatly appreciate your attendance.

The event will begin at 6 pm with cocktails followed by a sit-down dinner. There will be a live band and a DJ to help you dance the night away. The dress code is semi-formal, so please dress to impress!

It will be a great opportunity to network with other professionals in the industry and learn more about our latest product launch. We hope to see you there!

The Marketing Team

Proposal to Increase Sales

Dear Mr. Davis,

I am writing to propose an idea that could help increase sales in our company. As you know, we have been experiencing a decline in sales over the past few quarters and it has been a cause for concern. My proposal is to introduce a loyalty program that would incentivize customers to make repeat purchases.

The loyalty program would offer customers a discount for every purchase they make and accumulate points which they can redeem for exclusive rewards. This program will not only encourage customers to make repeat purchases, but it will also attract new customers who are interested in our rewards program.

I believe that this program has the potential to significantly increase our sales and boost customer engagement. Thank you for considering my proposal.

Training Session Invitation

Dear Ms. Green,

We are pleased to invite you to our training session on the 20th of August. The training session will focus on improving your skills in digital marketing and will cover topics such as SEO, social media marketing, and email marketing.

The session will be conducted by industry experts and will provide valuable insights into the latest digital marketing trends and techniques. The session will be interactive and participants will have the opportunity to ask questions and engage in discussions.

The training session will take place at our headquarters and will begin at 10 am. Lunch will be provided. We hope to see you there!

The Human Resources Team

Complaint Follow-Up

Dear Mr. Johnson,

I recently received a complaint regarding our customer service and I wanted to personally follow up and address the issue. I apologize for any inconvenience caused and would like to assure you that we take customer satisfaction very seriously.

I have investigated the issue and discovered that there was a miscommunication between our customer service representative and the customer. We have taken corrective measures to ensure that such an incident does not occur again in the future.

I would like to extend my apologies to you and hope that you will give us another chance to serve you.

The Customer Service Team

Request for Feedback

Dear Ms. Davis,

We value your opinion and would like to request your feedback on our products and services. Your feedback is important to us as it helps us improve and deliver better products to our customers.

We would appreciate it if you could take a few minutes to complete our survey. The survey is anonymous and will only take a few minutes to complete. Your responses will be kept confidential and will not be shared with any third parties.

Thank you for taking the time to provide your feedback. We look forward to hearing from you.

The Customer Experience Team

Thank You for Your Business

I would like to take this opportunity to thank you for your business and for choosing our company as your preferred supplier. We appreciate the trust you have placed in us and we are committed to providing you with the best possible products and services.

We value your feedback and would like to assure you that we will continue to strive to improve our products and services to meet your evolving needs.

We look forward to continuing our relationship with you and providing you with the best possible experience. Thank you once again for your business.

The Sales Team

Tips for Writing a Great Presentation Email

If you want to make sure your presentation email is received well and gets the attention it deserves, you need to follow some key guidelines. Here are some tips to help you write a presentation email that will get your message across effectively:

• Be clear and concise: Make sure your message is clear and to the point. Avoid using jargon or technical terms that your audience may not understand. Keep your language simple and easy to read.
• Use a catchy subject line: Your subject line should entice your reader to open your email. Use a subject line that is short, clear, and persuasive, preferably no longer than six words.
• Include a clear purpose: Let your audience know why you are sending the presentation. Be upfront about what you want them to know, and what actions you want them to take after they read your email.
• Highlight benefits: Highlight the benefits of your presentation to your audience. Show them how your presentation will benefit them, and what they can expect to learn or gain from it.
• Incorporate visuals: Visuals can help make your presentation more engaging and memorable. Consider incorporating graphics, charts, and images to help illustrate your points and keep your reader engaged.
• Be mindful of length: Keep your email short and to the point. People are busy, and they are unlikely to read a lengthy email. Aim to keep your email to less than 300 words, and consider breaking up longer sections into smaller paragraphs.
• Include a call to action: End your email with a clear call to action. This could be to attend your presentation, respond to your email, or take some other action related to your message.
• Proofread: Before sending your email, make sure to proofread it carefully for errors in spelling, grammar, and punctuation. A well-written email will have more impact than one that is riddled with errors.

By following these key guidelines, you can ensure that your presentation email is effective, engaging, and persuasive. Take the time to craft a clear and concise message that highlights the benefits of your presentation to your audience, and you’ll be well on your way to success.

Frequently Asked Questions about Presentation Email Samples

What is a presentation email.

A presentation email is a type of email that is sent to introduce a business proposal or idea to potential investors, partners, or clients. It typically includes a slide deck or other visual aids to help convey the information in a clear and compelling way.

What should I include in a presentation email?

In addition to your slide deck or other visual aids, your presentation email should include a clear and concise explanation of your business idea or proposal, including the problem you are trying to solve, your solution, and the benefits to your audience. You should also include any relevant data or statistics to support your claims.

How can I make my presentation email more engaging?

To make your presentation email more engaging, use a personalized tone that speaks directly to your audience. Use high-quality images and graphics to support your message. And don’t be afraid to inject some personality and a sense of humor into your presentation.

How long should my presentation email be?

Your presentation email should be concise and to the point. Aim for no more than 10-15 slides or around 500-700 words, depending on your audience and the complexity of your proposal.

How can I ensure my presentation email is effective?

To ensure your presentation email is effective, take the time to research your audience and tailor your message specifically to them. Keep your message simple and clear, and emphasize the key benefits of your proposal. Finally, proofread carefully to ensure that your presentation is error-free and professional.

Should I include a call to action in my presentation email?

Yes, a call to action is an important part of any presentation email. Be clear about what you want your audience to do next, whether that’s scheduling a follow-up meeting, signing up for a demo, or investing in your company. Make it as easy as possible for them to take action by including clear instructions and contact information.

What are some common mistakes to avoid in a presentation email?

Some common mistakes to avoid in a presentation email include using jargon or technical terms that your audience may not understand, being too long-winded or repetitive, and failing to provide clear benefits or a compelling reason for your audience to take action. Additionally, be sure to proofread carefully to catch any errors or typos that may detract from your message.

Wrap It Up!

Well, folks, that was our presentation email sample. Hopefully, you found some helpful tips in there to spice up your next email presentation. Whether you’re trying to win over a potential client or impress your boss, we’ve got you covered. Thanks for reading, and don’t forget to check back in for more helpful articles! Have a great day!

Request for Presentation Slides Email Sample: How to Ask for Presentation Materials A Perfect Sample Email to Send Presentation: Tips and Tricks Effective Sample Email Request for Product Presentation: Grabbing Attention Made Easy 7 Effective Sample Email Requests for Presentation You Should Know 10 Effective Presentation Invitation Email Samples for Your Next Business Event

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How to write awesome product launch emails (+14 examples).

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You’ve poured your blood, sweat, and tears into a new product. You release the product into the world and send out an email announcement... only to get a lukewarm reception, which may leave you wondering: what went wrong? Too many great products have flopped because of a lousy release. After doing so much work to get to launch day , companies sometimes make the mistake of treating a product launch email as an afterthought. You know the value of your new product inside and out, so you assume that customers will instantly see its value, too, and be thrilled to try it out. The reality is that email inboxes are flooded. To get your message across, you need product launch emails—yes, plural—that pique the interest of your audience and get them excited about what you’re offering.

What is a product launch email?

A product launch email is an email a company sends to its customers or subscribers announcing either a new product or a feature and offering adequate details about the launch. The idea is to provide insight into how the new product update can benefit current and potential customers. A good product launch email reveals just enough to boost awareness and pique curiosity. That said, there are actually different types of product launch emails that each have a distinct purpose.

What are different types of product launch emails?

The purpose of a product launch email may seem straightforward. You’re making an announcement about something new. But there are actually different types of product launch emails that each have a distinct purpose.

• Product release emails inform your customers about a new product or new version of an existing product.
• Feature announcements let your customers know that you’ve added cool new functionality to your product.
• Pre-order emails allow your customers to guarantee receipt of your product and can build hype.
• Future sales emails make your customers aware of special pricing upon release.
• Event invitations can be for an upcoming webinar series or a special launch party.

Each of these emails has a slightly different spin, but they’re all working toward the same goal of educating your customers about your new product and when it will be available.

Best practices for product launch emails

Your product launch emails should catch your audience’s attention so that they want to learn more about your upcoming release. Making one aspect of your launch email compelling isn’t enough. You need to look at the entire campaign and make it engaging for a variety of users—from those who are eagerly waiting to those who barely know your brand.

Plan a sequence of emails

Your product launch announcement should not occur in a single email, but rather a series of emails. If you send a single email, you risk your message being lost or not being memorable. The success of these emails has to do with both the timing and the messaging.

• Two weeks before launch - Build Anticipation: This teaser email lets your audience know that something new is coming without giving away too much. You can hint at the problem that your product is going to solve. Don’t send this email more than two weeks before launch (unless you send more than one teaser email), or you’ll risk your audience forgetting about the product launch.
• One week before launch - Announce the Product: This is the big moment... you are ending the suspense from your previous email. Tell your audience exactly what is coming and when. Include photos of your new product or screenshots and provide the exact release date and pre-order information.
• Launch Day:   Toss the confetti—it’s your product’s birthday! Share your enthusiasm with your audience, so that they are excited to make a purchase or upgrade to the latest version. Don’t forget to include social share buttons so that customers can help spread the word.
• One+ week later - Follow-Up: Time for the #ICYMI email. Wait at least a week, or when you notice a slow down in adoption, to send this follow-up email to remind your audience of your new product. These emails should be targeted to the segment of your audience that hasn’t made a purchase or an upgrade yet.

Take a look at this example from Hootsuite , one that is part of launch day and announces upcoming features. The company is grabbing its audience at the right moment by timing the release with a new year when people are typically thinking about trying new things.

Craft an attention-grabbing subject line

Your email needs to stand out amidst hundreds of other emails in your readers’ inboxes. You want to create enough intrigue so that your audience wants to learn more.

• Keep the subject lines short, ideally under 50 characters.
• Convey urgency to make your subject line catchy, such as “Don’t miss out!”
• Use emojis to help your email stand out.

Try writing at least 10 different subject lines. Or 25! The more you write, the greater your chances of creating a compelling subject line. Use A/B testing to see if different subject lines generate different open rates. This will help you know what subject lines work best for future announcements. Don’t forget about the preview text of your email body that follows your subject line. It’s often ignored, but this language needs to be compelling—just like subject lines—to captivate customers when they’re skimming their inboxes. Take this subject line from Amplitude announcing a new product.

The subject line grabs the reader’s attention by forcing the reader to think about a choice: disrupt or be disrupted. The preview text provides more context about the announcement with the line “Introducing Amplitude Digital Optimization System.”

Tips for writing a product launch email

It may be tempting to stuff a bunch of details into your product launch emails, such as all of the new cool features your product has. But you’ll want to keep it brief so you don’t lose your audience’s attention. Your emails should be a concise reflection of your brand and your audience.

• Start with a short greeting.
• Use images or videos to catch your audience’s attention.
• Include links to more info, such as a blog post or a product demo.
• Include multiple CTAs so that it’s easy for your audience to take the next step.

Project management software Asana chose to announce several new features in a single email.

This product launch email has all of the right elements: a brief intro, a visual, a link to another resource, and a CTA button.

What does a great product launch email look like?

Naturally, your email strategy will depend on your product and your relationship with your customers. Even though your own product launch emails should be a reflection of your brand, here are 14 examples that have elements to inspire you.

1. Apple’s sleek announcement

Apple has product launches down to a science. The promotional email for the release of AirPods Pro does a great job of highlighting each new feature.

What makes this a great product launch email:

• Minimal copy and sleek imagery allow the product to take center stage.
• The email includes several prominent CTAs, including “Learn More” at the top and “Buy” next to the price.

3. Mailchimp’s beta early access invite

Mailchimp offers marketing tools for small businesses, from email campaigns to landing pages and digital ads. The brand is defined by a conversational tone and a warm, friendly illustration style.

‍ What makes this a great product launch email:

• The intro “We’re giving you early access...” creates an air of exclusivity and creates a sense of urgency for the recipient to act.
• The following email is perfectly on-brand—it feels personal, not promotional.

3. Grammarly’s new feature announcement 

Grammarly is a popular writing and grammar-checking tool that ensures all of your correspondences are grammatically correct.

• The email body is super short—three sentences—making it easy for the reader to digest.
• Grammarly showcases the new feature with an informative illustration placed against a bold background, so it stands out.

4. Everlane’s new product line introduction

Everlane is an ecommerce company that prides itself on designing ethically made modern basics for everyday life.

• Everlane highlights the new Court Sneaker’s versatility, showing the shoe with an array of different outfits.
• Everlane understands that sustainability is important to their customers and emphasizes their efforts to make a low-waste shoe.

5. Comrad’s social endorsement email

Comrad designs compression socks for travel, work, and everyday wear. The key to the company’s success is that, unlike most compression socks on the market, Comrad’s products look like regular sporty socks to the unassuming observer.

• Comrad uses a cleverly annotated product photo to point out features that differentiate Allies from ordinary socks.
• A social banner displays photos from fans on social media to show how other customers love the product.

6. Venmo’s compelling cross-sell 

Venmo is a cashless, peer-to-peer exchange app that has an impressive 40 million users , more than most banks. Venmo’s cross-promotion product launch with Mastercard calls upon Venmo lovers to bring their cashless, digital transactions to the real-world.

• The scanning reader can easily see what the new card does because the list of features is evenly spaced.
• The email combines sleek design and animation with carefully crafted copy.

7. Blissfully’s reflective redesign announcement 

Blissfully allows companies to manage all of their technology assets and workflows in one comprehensive IT platform.

• A personal reflection from founder Ariel Diaz helps readers feel connected to the company.
• By using a variety of visuals—a gif, bullet points, video—Blissfully maximizes their chances of grabbing the audience’s attention.

8. InVision’s compelling CTA

InVision gives designers the workspace they need to innovate, iterate and collaborate with team members. 

• The layout makes it easy to consume the content from top to bottom: header, CTA, image, body, CTA.
• Two “free-for-all” CTAs are strategically placed at the beginning and end of the email.

9. Designmodo’s new product promo

‍ Designmodo offers powerfully simple website and email design tools for businesses of any size.

• The bold, beautiful imagery is likely to stand out in an inbox full of long, overdone promotional emails.
• Designmodo’s email design entices people to click through with “View Presentation” to learn more about the new feature, Postcards.

10. WeTransfer’s friendly mobile app intro

WeTransfer offers products that make it easy to share creative files. The product launch email for their mobile app, Collect, is one of our favorites on this list.

• WeTransfer’s cheerful pastels give the email a friendly feel instead of a sales pitch.
• The adorable illustration looks like artwork and is likely to appeal to creative users of the WeTransfer platform.

11. CraftCellr’s gracious approach

CraftCellr is a mobile app for beer lovers. CraftCellr users find local breweries and beer releases in their area, while connecting them to a community of fellow beer enthusiasts. 

• CraftCellr builds trust with users by starting the email thanking them for their patience, acknowledging the wait for the Android app.
• Each feature highlight comes paired with a corresponding screenshot separated by borders for easy differentiation and digestion.

12. Billie’s visual sell

Billie is a subscription-based women’s razor company that promises high-quality, low-cost razor blades delivered straight to your door. 

• Billie shows a picture of the glowing razor in action so readers can see how it works.
• A neon green CTA button reflects the color of their new product design.

13. Airbnb's appeal to wanderlust

Airbnb started offering Adventures in 2019—fully planned overnight trips that include meals, activities, and (naturally) accommodations.

• This email uses compelling travel photography to draw readers in and set the tone ("this isn't your grandmother's travel tour," the photos say).
• The layout of the email keeps readers scrolling for more but provides consistent opportunities to click through when their interest is piqued.

14. Appcues exudes excitement

Of course, we have to include our own announcement as an example (😉). This email introduced our new Mobile feature.

Why we're proud of this email:

• We outline the problem that our new feature solves.
• An embedded GIF gives a preview of the new feature in action.
• We love a good P.S. in emails—and this was a great way to show off the humans behind the product

Product launch emails: An opportunity to connect with customers

These emails all have something essential in common. Hint: It's not the copy, or the tone, or even the call to action. Every single one of these companies understands their users’ needs and is able to speak their language effectively. They focus on the value that each new product or feature provides. No matter which direction your own product launch emails take, make sure you’re connecting with your readers about what makes your product worthwhile.

🚀 Want help planning the perfect product launch?

The Appcues Product Launch Planner is an easy (and totally free!) way to get started. Answer 8 simple questions and we’ll give you a personalized and detailed timeline of everything you need to do to make sure that your next product launch is out of this world!

How to Create a Product Launch Email [Outlines + Templates]

Published: July 14, 2023

There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share.

Still, this question always arises when a new product launches: Will this campaign be successful?

There are multiple avenues through which to communicate during a product launch, yet one of the most underrated and effective is a product launch email.

In this post, we'll walk you through how to write the perfect product launch email, including suggestions for subject lines and an outline for the ideal product launch email sequence.

Free Product Go-to-Market Kit

Free templates to ensure that your whole team is aligned for your next product launch.

• Product Launch Template
• Product Roadmap Template
• Sales Plan Template

You're all set!

Click this link to access this resource at any time.

What is a Product Launch Email?

A product launch email is a method of communication in a go-to-market strategy for a new product, product feature, or event. Product marketers use product launch emails to build anticipation within the target market for their product. The goal of a product launch email is to inspire the target customer to take action when the product is officially launched.

These actions don't stop at making a purchase—they rarely do. Product launch emails typically feature CTAs that ask the reader to join a waitlist, pre-order the product, or sign up to beta-test it before its release.

While the primary purpose of a product launch email is to further the overall go-to-market strategy of the product, it does have another benefit. Each new product or feature also furthers the brand of the company, so product communications like launch emails can serve as official brand communications during the campaign. Because of this, it's important to work collaboratively across your internal teams to create the best product launch email possible.

Featured Resource: Product Marketing Email Templates [Download Now]

HubSpot's Free Product Marketing Kit is full of the organizational templates you'll need to spread the word about your product, including internal launch email templates. Why waste time starting from scratch? Click here to download the templates.

As your product, brand, marketing automation, and content teams work together on the product launch email, you'll want to keep the structure of your email top of mind. Each part of the email should inspire the customer to take action at the end.

Parts of a Product Launch Email

• Subject Line: A brief phrase that summarizes the content of your email.
• Product Description: An explanation of the features and functions of a product.
• Product Benefits: The advantages and outcomes that a product can provide to customers.
• CTA: A clear and compelling interactive element in the email that directs the audience to do something, such as clicking a button, filling out a form, or making a purchase.

Types of Product Launch Emails

• Product Preview: A product preview email typically comes ahead of the launch and shares a sneak peek of a product to the audience. There may not be much of a description of the product or a formal CTA, but the benefits should entice the reader to anticipate the product's launch.
• Product Release: This is the official launch email for the new product. This email will have all the information outlined in the parts of a product launch email
• Feature Announcements: Feature announcement messaging can be shared as a part of the product teaser email sequence or as a follow-up to a product launch as new features are added.
• Pre-Launch Access: A pre-launch access announcement is one way of launching a product to a limited number of users. A company might do this to get feedback, generate buzz, or soft launch into a new market without investing too many resources right away.
• Pre-Order Emails: As the title suggests, a pre-order email gives the reader a chance to order the product ahead of its launch. This helps you plan for the amount of product or capacity you'll need for the campaign, especially if you expect a successful launch.

How to Write a Product Launch Email

1. draft a subject line..

The first part of a product launch email is the obligatory subject line. We‘ve all heard ad nauseam that it’s the key to a high open rate, but that doesn't mean it needs to be over-the-top or filled with emojis. A clear and short subject line that describes the news is your best bet.

Here are a few of the more effective ones we've seen:

• It's Time! [Product] is now live. Click to learn more!
• We just launched [Product] – And we need your help
• [NOW LIVE]: [Product] is available to the public
• [Product] launches today. Here's what you need to know.
• The moment you've all been waiting for: [Product] is here.
• [PLEASE READ]: Everything you need to know about [Product].

2. Personalize the email.

Next, personalize the launch email. The straightforward way to do this is by using the recipient's name and other relevant information. But you can go a bit deeper here to build rapport and make the email feel more relevant and engaging.

Examining information like past purchase behavior or geographic data can be smart ways to personalize a product launch email and drive results.

3. Add a product description.

Contrary to popular belief, the product description should be the shortest part of the product launch email. Why? Because people don't want to read about what the product does, they want to read about what it does for them. So keep this part brief by including only the need-to-know information:

• Product name
• Product availability or release date

4. Talk about product benefits.

Why should your existing and potential customers be excited about this launch? Here, you'll go even more in-depth, explaining what void this product fills in the market.

Some questions that can be answered in this section are:

• Does this update address a common customer complaint?
• Are you bringing your product up to par for the market you're in?
• Will this product contribute something new to the existing market, or enter a completely new market?
• Do you have statistics or revenue projections to prove the importance of the product?

5. Include visuals.

Visuals like images, videos, and gifs can help to make the email more engaging and impactful. Be careful that images are not the entire email. These days, more and more email clients are requiring users to opt-in to see images. So keep them supplemental and not mandatory for users to understand your product's messaging.

6. Add a CTA.

The final part of a product launch email is the call-to-action. An effective CTA inspires the customer to do something. This might include signing up for a demo, visiting a website, watching a video, or joining a waitlist. Whatever your desired next step is, make it abundantly clear with a button, link, or embedding it right into the email itself.

7. Segment the audience.

Once you've completed the writing process of your email, you want to shift your attention to the people who will read it. There are thousands of combinations of data you can use to segment your audience. To make things simple, here are the main criteria you should think about when creating your email list:

• Demographics: This category refers to criteria such as age, gender, location, occupation, and other data points specific to your target audience.
• Past Purchase Behavior: If you have a database of your customer's buying history, you can segment your audience based on past purchases. This makes it easy to send loyalty promotions and information about related product launches that match their current and past interests.
• Email Engagement History: By reviewing how your audience has interacted with your previous email campaigns, you can segment your audience based on their level of activity, including whether they've opened emails, clicked on links, or made purchases.
• Website behavior: You can segment your audience based on website behavior by understanding which pages a user visited, for how long, and whether they clicked on specific products or services. This enables you to personalize the content of your product launch email, increasing the chances of conversion.
• Potential Customers: Newsletters, waitlists, and event attendees are great sources to pull from to segment folks who are not yet customers. This can diversify your email list and boost new customer sign ups without launching a completely new campaign.

8. Set up a product launch email sequence.

To spread the word about your product launch more efficiently, consider enrolling your contacts into an email sequence in your email marketing software . This can be used to gradually increase your prospects' interests before and after the product comes out.

Remember: you may only want to enroll people in this sequence that meet certain qualification criteria. Use the audience segment tips in the previous step as a guide for this .

Pre-Announcement Email

This email comes once you feel the product is in a good place and you're comfortable announcing its release date to the public. It should include a basic description of the product in addition to an expected time frame. We suggest not identifying an official launch date unless you are absolutely confident the date you have chosen is accurate — you never know what could go wrong between now and then, so it's best to play it safe.

Announcement Email

This email should be the official email announcement of your product. We've outlined what should be included in this email in the section above, but remember to keep the content in this email short, informative, and actionable.

Follow-Up Email

This email should be sent to the contacts you feel would be a good fit for your new product but didn‘t follow up with your original email. Kindly remind them that you think they would benefit from this new product and you’re excited to hear if they're interested.

When building excitement for your new product, having this sequence can keep your customers waiting in anticipation of your next best thing.

9. Measure email campaign performance.

By tracking specific metrics, you can accurately measure the performance of your product launch email campaign and use those insights to improve your future campaigns. Remember, the key is to not only look at the numbers, but also understand the human behavior behind them.

• Open rates: Use this metric to understand how many people opened your email. This is a good indicator of how engaging your subject line and preview text were. Typically, a good open rate will be above 20%.
• Click-through rates (CTR): To see how many people clicked on any link within your email, look at CTR. A higher CTR means that your message and call-to-actions were successful at getting readers to take action.
• Conversion rates (CVR): How many people completed the desired action after clicking through from the email, such as making a purchase or filling out a form? CVR will tell you. This metric is critical for measuring the effectiveness of your campaign to generate business outcomes.
• Revenue generated: If you want to know how much revenue you generated from your product launch email campaign, calculate how much revenue you generated from the campaign by using UTMs to track attribution. This metric is the ultimate measure of success for a product launch email campaign and directly links the campaign‘s conversions to the company’s bottom line.
• Bounce rate: A high bounce rate can have a negative impact on your sending reputation. To keep this number low, check your email list regularly for invalid email addresses and be sure to ask recipients to opt in upon adding them to your subscriber list. You should continue to do this once every year or so if they don't consistently open your emails.
• Unsubscribe rate: This metric tells you the percentage of recipients who opted out of receiving future emails from you after receiving your product launch email. Tracking and minimizing unsubscribe rates can help you build better targeted email campaigns.

Tips for Writing a Product Launch Email

Now that you have a grasp on writing a product launch email, here are a few more tips to make it stand out.

1. Include social proof.

One effective way to build credibility for a new product is to include social proof in your launch email. This can be in the form of customer reviews, testimonials, endorsements, case studies, or even social media posts. Including social proof can help potential customers see that other people have used and found value in your product, making them more likely to trust and purchase it.

2. Use persuasive techniques.

A product launch email should be persuasive in nature to encourage people to take action. You can accomplish this by using the WIIFM (what's in it for me) principle. To do this, highlight the unique benefits of your product and how it solves a problem for your target audience.

3. Speak in the first person.

This tip can work well if your target audience is familiar with experts at your organization, or if your company is on the smaller side. Speaking in the first person can aid in making the launch email feel more personal—like a personal invitation to try the new offering. If you try this tip, be sure to follow through by sending the email from an individual email address rather than a team or a company.

4. Share visuals of the product in action.

Images, videos, animations, GIFs, or even interactive demos are fair game when it comes to email multimedia. Including visuals of the product in action can help potential customers understand how your product works and what it looks like in use.

Product Launch Email Templates

The time has come to share your exciting new product with the world. Here's a ready-to-use template on how to format an email to your contacts and encourage them to buy your new product.

[Customer Name],

I‘m thrilled to announce the launch of [Company’s] latest product, [Product Name].

Because of your [segmentation criteria], I wanted you to be among the first to know about this exciting new addition to our product line. [Product Name] is designed specifically to help B2B companies like [client's company name] achieve/solve [unique value proposition / problem it solves].

I‘m confident that this product will be a game-changer for [client’s company name], helping you to [specific benefit that the product provides].

Here's a quick overview of what you can expect from [Product Name]:

• [Product Feature 1 with brief explanation]
• [Product Feature 2 with brief explanation]
• [Product Feature 3 with brief explanation]

To celebrate the launch of [Product Name], we're giving you the opportunity to try it out for yourself with an exclusive [discount / free trial / demo]. Simply click on the link below and [specific instructions on how to redeem the offer].

Thank you for your continued support, and we look forward to helping your business thrive.

[Your Name]

[Your Company Name]

Product update emails should tell readers how the product you just launched has been improved and whether they need to take action to experience the improvements.

Product Update Email Template

Here's an outline of what your product launch update email should look like. You can also download this template with more details.

1. Subject Line and Preview Text

Keep the subject line at or under 12 words. Choose a subject line for your product update emails and make it the standard for whenever you send out your updates. Stuck? Try one of these:

• [Date] Quarterly [Product Name] Update
• New from [ Company ]: A Solution for [ Main Problem ]
• [ Product ]: A Solution to Your [ Problem ]
• Available Now: [ Product ], the Solution to [ Problem ]
• [ Product ] is Now Available. Here's How You Can Get it.
• Problems With [ Problem ]? Try [ Product ] – New from [ Company ]
• Meet [ Product ]: A New Product to Help You [ Benefit ]

2. Major Updates

List out any major updates that have occurred between the official launch of the product and this update. For example, a bug was fixed, a shortcut was added, or a major pain point has been alleviated.

3. Call-to-Action

Here is where the reader can take advantage of the update. Include a button or link for them to sign up for a waitlist or take them directly to the login page for your product so they can try it out or order it immediately.

Product Launch Email Examples

Ready to get started writing your own product launch emails? We've compiled a list of real life examples to inspire your next launch correspondence.

1. Juvia's Place

Known for highly pigmented makeup, Juvia's Place launched its second line of the Culture 2 eyeshadow palette using a launch email that was just as vibrant. This eye-catching promo email used straightforward messaging that gets to the point and invites the buyer to order the new product directly from the email.

Why This Works:

This product launch email uses visuals as the focal point. Gifs, images, and buttons combine to give the recipient an idea of how exciting and colorful their new eyeshadow palette will be. The CTA sends buyers directly to the website when they click “Shop Now” or they can visit the Juvia's Place Instagram account to see the product in action.

Samsung has been exceptionally successful in advertising its Galaxy Fold cell phones, and its emails have been building suspense for them for over a year.

This email example serves as one of its pre-announcements, allowing excited customers to pre-order the device. Previous emails they’ve sent have included the specifications and features of the Fold, and this email gives a time frame of when customers should expect its arrival.

This note from Samsung keeps things brief while including all the pertinent information customers need. It gives them their pre-order number and tells them what to expect next, but most importantly it keeps the anticipation going.

You can keep it simple as shown above, or get creative in your new product emails—just make sure it’s conveying the information your customers want to know.

3. Descript

Audio and video editing platform Descript rolled out a new version of their product and sent the email below to inform their current customers. The email details what the new features are and how they will improve the customer experience using the product.

Image Source

This email is incredibly thorough. It walks the reader through each of the improvements, how they work, and the benefits — complete with video and other helpful visuals.

It's a great example of how to design a launch email that has lots of new features and information to explain.

This brand radiates both on and off the skin with a product launch email that‘s modern and less salsey than most. Buttah’s launch of its whipped shea butter uses email marketing to introduce something new to its customers.

This launch email relies equally on copy and images to sell this new offering. Buttah keeps things short and sweet by starting with a personalized message and three quick product features.

Buttah also provides free shipping for orders over $75. If buyers weren't already hooked by this effective email, free shipping ought to do the trick.

When Asana launched their dashboards feature, they sent the below email to customers to help them get familiar with the change in reporting. It was sent the following week after the new feature was rolled out, providing users with tutorials and other resources showing how to get the most out of dashboards.

Why This Works

This email keeps it short, but informative and clearly explains where users can go if they need more support in addition to a brief demo of how the dashboards feature works. The design is also clean thanks to plenty of white space and small, well-placed pops of color.

6. Solstice

With remote work more popular than ever, video conferencing software has become a must. In response, Solstice improved its platform to accommodate users and provide both onsite and remote workers a better user experience. The email below outlines the new product and features they added.

This email clearly outlines what the new product does and the benefits it provides. Plus, Solstice offers multiple ways for customers to learn more — either by attending the launch event or webinar. The offer of a free trial also allows customers to test the product risk-free before making a commitment.

Ready, Set, Launch! (Your Next Product)

Build your email marketing campaigns in a way that appeals to your own internal team, and your customers in search of the next best thing. We hope you can implement some tips from this guide into your marketing, and wish you the best of luck in your next product launch.

This article was originally published in December 2021 and has been updated for comprehensiveness.

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Letter Templates

sample letter of intent for product presentation

Are you planning to present your product to potential clients or investors? A letter of intent for product presentation can help you communicate your intention and build excitement about your product. In this article, we will provide you with seven examples of sample letters of intent for product presentation, along with tips on how to write an effective letter and answers to frequently asked questions. You can find examples and edit them as needed to suit your specific situation.

Examples of Sample Letter of Intent for Product Presentation

Example 1: product launch invitation.

Dear [Client Name],

We are thrilled to announce the upcoming launch of our new product, [Product Name]. We cordially invite you to join us for the product presentation on [Date] at [Time] at [Location].

We believe that [Product Name] has the potential to revolutionize the industry and we are excited to share its features and benefits with you. We look forward to seeing you at the presentation and discussing how [Product Name] can meet your needs.

Best regards,

[Your Name]

Example 2: Request for Product Demonstration

We would like to request a product demonstration of our latest product, [Product Name], at your earliest convenience. We believe that [Product Name] can provide unique solutions to the challenges you are facing in your business.

The product demonstration will give you an opportunity to see the features and benefits of [Product Name] in action and ask any questions you may have. We are confident that you will find [Product Name] to be a valuable addition to your organization.

Thank you for considering our request. We look forward to hearing back from you.

Example 3: Introduction of New Product Line

We are excited to introduce our new product line, which includes [Product Name 1], [Product Name 2], and [Product Name 3]. We believe that these products can provide unique solutions to the challenges you are facing in your business.

We would like to schedule a product presentation to showcase the features and benefits of our new product line and discuss how they can meet your needs. Please let us know your availability and preferred date for the presentation.

Thank you for your time and consideration. We look forward to hearing back from you.

Example 4: Proposal for Product Partnership

We are interested in exploring the possibility of a product partnership between our companies. We believe that our product, [Product Name], can complement your existing product line and provide added value to your customers.

We would like to schedule a product presentation to discuss the potential benefits of a product partnership and explore the ways in which we can work together. Please let us know your availability and preferred date for the presentation.

Thank you for considering our proposal. We look forward to hearing back from you.

Example 5: Follow-up after Product Presentation

Thank you for attending the product presentation of our new product, [Product Name]. We hope that you found the presentation informative and insightful.

We would like to follow up with you to answer any questions you may have and discuss how [Product Name] can meet your needs. Please let us know if you would like to schedule a meeting to further explore the product.

Example 6: Request for Product Feedback

Thank you for your interest in our product, [Product Name]. We would like to request your feedback on the product to help us improve it and better meet your needs.

We would like to schedule a product presentation to showcase the current features and benefits of [Product Name] and discuss how we can improve it based on your feedback. Please let us know your availability and preferred date for the presentation.

Example 7: Product Sale Promotion

We are pleased to offer a special promotion on our product, [Product Name], exclusively for our valued clients. For a limited time, you can enjoy [Discount Percentage] off the regular price of [Product Name].

We would like to schedule a product presentation to showcase the features and benefits of [Product Name] and discuss how it can provide added value to your business. Please let us know your availability and preferred date for the presentation.

Thank you for your continued support. We look forward to hearing back from you.

Tips for Writing an Effective Letter of Intent for Product Presentation

Start with a clear intention.

Begin your letter by clearly stating your intention for the product presentation. Are you launching a new product? Seeking product feedback? Proposing a product partnership? Make sure that your intention is specific and clear.

Focus on the Benefits

When presenting your product, focus on the benefits that it can provide to the client or investor. How can your product solve their problems or meet their needs? Make sure that your presentation is tailored to the specific audience and their interests.

Include a Call to Action

End your letter with a call to action, inviting the client or investor to take the next step. This could be scheduling a meeting, requesting feedback, or placing an order. Make it easy for them to take action by providing clear instructions and contact information.

Be Professional and Polite

Your letter should be written in a professional and polite tone. Use proper grammar and punctuation, and avoid using slang or jargon. Show your appreciation for their time and consideration, and express your willingness to answer any questions they may have.

Customize the Letter

Make sure that you customize the letter to the specific client or investor. Use their name and company name, and refer to any previous conversations or interactions you may have had. This will show that you have done your research and are interested in building a relationship.

Frequently Asked Questions

What should i include in my letter of intent for product presentation.

Your letter should include a clear intention for the product presentation, a focus on the benefits of the product, a call to action, and a professional and polite tone. Make sure that the letter is customized to the specific client or investor.

How long should my letter be?

Your letter should be concise and to the point, but long enough to provide the necessary information. Aim for 40 to 50 sentences in total.

How do I greet the recipient of my letter?

Create a completely different greeting for every letter sample. This could be “Dear [Client Name],” “Hello [Client Name],”, or “Greetings [Client Name],”.

What should I include in my letter body?

Your letter body should focus on the benefits of the product and how it can meet the specific needs of the client or investor. Provide examples and case studies if possible, and make sure to tailor the presentation to their interests.

What should I include in my complimentary close?

Create a completely different complimentary close for every letter sample. This could be “Best regards,”, “Sincerely,”, or “Thank you for your time and consideration,”.

How do I follow up after the product presentation?

Send a follow-up email or letter thanking the client or investor for attending the presentation and offering to answer any questions they may have. Make sure to provide your contact information and express your willingness to discuss the product further.

A letter of intent for product presentation can help you communicate your intention and build excitement about your product. Use the tips and examples provided in this article to write an effective letter that showcases the benefits of your product and invites the recipient to take the next step. By customizing the letter to the specific client or investor and showing a professional and polite tone, you can increase your chances of success.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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Demo Request Email Templates

Providing a compelling product demo is crucial for sales professionals seeking to showcase their solutions and convert prospects into clients. An engaging and well-crafted demo request email can help you secure valuable time with your prospects and ultimately set the stage for a successful presentation. In this article, we present various demo request email template examples tailored specifically for sales professionals like you. From online software demos to physical product showcases, these templates will serve as a helpful resource to enhance your outreach efforts and secure more demo opportunities.

Table of Contents

Demo Request Email Examples

Demo follow up examples.

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Unleash the power of persuasive demo request emails with these expertly crafted templates designed to secure valuable time with your prospects.

Exclusive Demo Invitation Copy Snippet Copied!

Subject: [Your Name]: Experience the Power of [Your Software] – Live Demo Invitation

Dear [Prospect Name],

Thank you for expressing interest in [Your Software] during our recent conversation. I’m excited to share how our software can help you achieve [Specific Benefit] and streamline your operations.

To help you better understand our solution, I’d like to invite you to an exclusive live demo of [Your Software]. During this session, we will walk you through the key features and answer any questions you may have.

Please click the link below to select a date and time that works best for you:

[Demo Scheduling Link]

Looking forward to showcasing the value of [Your Software] to your business!

Best regards, [Your Name] [Your Email] [Your Phone Number]

On-Site Demo Copy Snippet Copied!

Subject: [Your Name]: Experience [Your Product] in Action – On-site Demo Invitation

It was a pleasure speaking with you about [Your Product]. We believe that experiencing our solution in action will help you better appreciate its potential impact on your business.

I would like to invite you to an on-site demo of [Your Product] at your convenience. Our team will demonstrate the key features and functionalities, and answer any questions you may have.

Please let me know a few dates and times that work for you, and we will make the necessary arrangements.

Looking forward to bringing [Your Product] to life for you!

Physical Product Demo (On-site Demo Example 2) Copy Snippet Copied!

Subject: Opportunity for a Personalized Demo of [Product Name] at Your Office

Dear [Recipient’s Name],

We’re reaching out to offer a unique opportunity for a personalized demonstration of our [Product Name] right at your office. Our team is eager to showcase how our product can benefit your [specific application or industry].

Would this be of interest to you and your team? If so, we can arrange a convenient time for the demo. Our experts will come to your location, providing a comprehensive, hands-on experience tailored to your needs.

Please let us know if you would like to schedule this exclusive demonstration. We’re here to answer any questions and accommodate your schedule.

Looking forward to your response.

Best regards,

[Your Name] [Your Position] [Company Name] [Contact Information]

Live Demonstration at Event Copy Snippet Copied!

Subject: Don’t Miss the [Your Product] Demo at [Event Name]

Hi [Prospect Name],

I hope you’re as excited about [Event Name] as we are! As a valued prospect, we wanted to personally invite you to a live demonstration of our innovative [Your Product] during the event.

Join us at Booth #[Booth Number] on [Date and Time] to experience [Your Product] firsthand and discover how it can help you achieve [Specific Benefit].

We look forward to seeing you there and answering any questions you may have.

Live Demonstration at Event, Example 2 Copy Snippet Copied!

Subject: Exclusive [Your Product] Demo at [Online Event Name] – Save Your Spot!

We’re thrilled to announce that we’ll be hosting an exclusive live demo of [Your Product] during the upcoming [Online Event Name]. This is the perfect opportunity for you to see our product in action and learn how it can benefit your business.

Join us on [Date and Time] by clicking the link below to register and save your spot:

[Event Registration Link]

We look forward to showcasing [Your Product] and answering any questions you may have during the demo session.

See you there!

Scheduling a Demo Request Copy Snippet Copied!

Subject: [Your Name]: Your [Your Product] Demo Request – Let’s Schedule It!

Thank you for requesting a demo of [Your Product]! We’re excited to show you how our solution can help you achieve [Specific Benefit] and support your business goals.

To schedule your demo, please click the link below and choose a date and time that works best for you:

We look forward to demonstrating the power of [Your Product] and answering any questions you may have.

Keep the conversation going and drive results with these effective follow-up email templates, tailored to address your prospect’s thoughts and concerns after a product demo.

Discuss Your Thoughts Copy Snippet Copied!

Subject: [Your Name]: Let’s Discuss Your Thoughts on the [Your Product] Demo

I hope you found the [Your Product] demo valuable and insightful. It was a pleasure showing you how our solution can help you achieve [Specific Benefit] and streamline your operations.

I’d like to follow up and discuss any thoughts, questions, or concerns you may have. Please click the link below to schedule a brief call at your convenience:

[Follow-up Call Scheduling Link]

Looking forward to speaking with you soon and exploring how [Your Product] can support your business goals.

Demo Feedback Copy Snippet Copied!

Subject: [Your Name]: [Your Product] Demo Feedback – Let’s Connect

Thank you for attending the recent [Your Product] demo. We appreciate your interest and would love to hear your feedback on the presentation.

To better understand your thoughts and address any questions you may have, I’d like to invite you to a follow-up call. You can use the link below to select a date and time that works best for you:

We’re eager to discuss how [Your Product] can be tailored to your specific needs and help you achieve [Specific Benefit].

Warm regards, [Your Name] [Your Email] [Your Phone Number]

Next Steps Copy Snippet Copied!

Subject: [Your Name]: Next Steps After the [Your Product] Demo

Hello [Prospect Name],

I hope you enjoyed the [Your Product] demo and gained valuable insights into how our solution can help your business achieve [Specific Benefit]. As the next step, I’d like to discuss your thoughts and any requirements you may have in further detail.

Please use the link below to schedule a follow-up call at a time that works best for you:

We’re committed to helping you find the best solution for your needs, and I’m looking forward to our conversation.

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How to Write a Request Letter for Products & Information

by Katie Mills Giorgio

Published on 20 Oct 2018

You have so much information at your fingertips, but there are times when you aren’t able to get the information you need about a product through a website. You feel you’d benefit from being able to not only read more information but also have the product in hand to make an assessment of it yourself. This often occurs when a company launches a new product. It’s very common for individuals and businesses, especially in the public relations field, to send request letters to companies to learn more about their products and gather information. Do some research to see how the company handles such requests to ensure your request letter stands out.

Cover the Basics

Remember that it’s important for you to include all the essential information and format your letter in a way the reader is familiar with. Standard business letters should include the sender’s address, the date, a greeting, the body of the letter and a closing. Also make sure that your letter is formatted properly, that it has been checked for spelling and grammar and that the font you are using is readable.

Get to the Point

Whether you are writing a letter you plan to mail or if you are composing an email, you’ll want to keep your letter to a company requesting information about a product brief, clear and polite. State the purpose of the letter. In the opening paragraph, explain to the company that you are interested in a specific product and name the product. Note that you’d like as much information as they are able to provide. You could even offer congratulations on the product and the success the company has found with it so far. Also, don’t forget to let them know about yourself. You can’t assume the individual you are writing to knows who you are and why you might be reaching out to them.

Make the Case for Your Request

In your letter, you’ll tell the reader why you are interested in the product and why you would like to learn more. Present what your plans are and make sure they are clearly stated. Are you considering purchasing the product in bulk for resale? Do you have a platform where you’d like to review the product? Do you see an opportunity for collaboration? Perhaps you have a celebrity client who you’d like to get the product to. By letting the company know up front why you are interested in their product and learning more about it, you’re giving the company reliable reasons why sending products and information to you will be beneficial to their bottom line.

Explain How You Heard About the Company  

Companies use feedback from customers to promote their companies and to improve performance. So when a company learns from a potential customer where they heard about the business, it helps the company know where marketing and advertising activities are working. Plus, the company will be eager to understand how you became familiar with their products before making your request. In your letter, you’ll want to demonstrate that you’ve done your research and that you are familiar with the company and their products.

To close your letter, make sure you thank the company for their consideration. Your letter of request for information does not have to be long and complicated. A simple presentation of what you want and why should provide the company you are writing to with enough information to make a decision on whether the product and information can be shared. And before you send the letter, be sure to make a copy for your records. You’ll also want to make a note to yourself to follow up on the letter if you don’t hear back in a timely manner.

Letter to Offer a Business Presentation

Writing a letter to offer a business presentation does need careful thought. If this is a requested business presentation then the letter would be quite straightforward. A cold call presentation would be worded in a more gently persuasive manner and should highlight the benefits of using your business.

Selling the Business Demonstration

Preparation before sending the presentation offer letter, highlights in a business presentation letter offer, enclosing product material with the letter, details to include in a presentation offer letter, sample letter of offer of business presentation.

Further to our recent telephone call I would like to thank you for taking the time to read this business presentation proposal.

(Company name) has been supplying businesses in the London area for over 10 years with (product or service name). Businesses that have benefited from our products include (company names). These companies have informed us that the initial investment in our product has been recouped within six months of implementation. The benefits of using our company’s product include:

• A return on the initial investment in a matter of months
• Easily implemented software and free online customer support
• Energy saving benefits for your workplace using green technology
• Upgrades after one year with no extra expense

I would love to show your business the benefits of using our product with a no cost, no obligation one hour presentation. This presentation can take place at your premises or at our head office at a convenient date.

Please do not hesitate to contact me if you wish to proceed with the presentation or if you have any questions regarding our products. I can be contacted at (telephone number and email address). Please find enclosed a product brochure with details of our full range of products and services.

I look forward to hearing from you.

Yours sincerely Name

Encl: product brochure

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Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

Free eBook: 2024 global market research trends report

Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

Make product presentations easy with Qualtrics

Your product presentations can make or break years of work, but they don’t have to be stressful to put together, especially with Qualtrics.

With our product dashboards , you have everything you need in one place.

Related resources

Product concept 12 min read, product feedback 14 min read, product metrics 17 min read, product launch 19 min read, product marketing 23 min read, product roadmap 16 min read, product analysis 13 min read, request demo.

Ready to learn more about Qualtrics?

26 Email templates to ask for a meeting politely

How to ask for a meeting politely?

When it comes to asking for a meeting, politeness is key. You don't want to come across as pushy or demanding. Think about it for a minute, how do you respond to marketing or sales emails that the introduction is just a call to action rather than a cordial summary of who the sender is and what he intends to achieve by sending the email?  

Here are some suggestions for how to ask for an appointment politely:

• Start by introducing yourself and explaining your reason for requesting the appointment. For example, you might say something like "Hello, my name is [Your Name] and I am calling to inquire about setting up an appointment to discuss [Specific Topic]."
• Ask if the person you are speaking with is available to schedule an appointment and if so, when they might be available. For example, you might say something like "Are you available to schedule an appointment at some point in the next few weeks? I am flexible and would be happy to work with your schedule."
• If the person you are speaking with is not able to schedule an appointment, ask if they can direct you to someone who can. For example, you might say something like "I understand if you are not able to schedule an appointment. Can you please let me know who I should speak with in order to set up a meeting?"
• Thank the person for their time and assistance, and let them know how to contact you if they are able to schedule an appointment. For example, you might say something like "Thank you for your help. If you are able to schedule an appointment, please feel free to contact me at [Your Contact Information]. I look forward to speaking with you."

In general, it is important to be polite and respectful when requesting an appointment and to be flexible and understanding if the person you are speaking with is not able to accommodate your request. By following these suggestions, you can politely and effectively ask for an appointment.

The following tips will help you strike the right balance and get the meeting you want. Here are some tips on how to ask for an appointment politely.

• Introduce yourself and your company.
• Build a rapport - ask how your prospect's day is going or ask about the weather or an event happening in their neighborhood. This breaks the ice, personalizes the conversation, and can earn you, their attention for a few more seconds.
• Be specific about why you would like to meet, what you hope to accomplish during the meeting, and how your client will benefit from the meeting.
• Keep your request brief and to the point. Be clear about what kind of meeting you are looking for (e.g., coffee, lunch, phone call, etc.).
• Suggest a few specific dates and times that work for you.  Finding the best time to meet is challenging, especially if you're meeting with people in different time zones. When you suggest a meeting time for meeting attendees from different regions, it's especially important to include a time zone in your meeting request email.
• Close by thanking the person again for their time and expressing your hope that they will be able to accommodate your request.
• Write a clear and concise subject line for the meeting request email
• Send a follow-up if needed

Select the language that is most appropriate for the situation. Language can be

• Formal - "May I ask permission to meet with you in person?"
• Neutral - "Would it be possible for us to meet?"
• Informal - "Could we meet to discuss it?"

The tone is a combination of Word choice, Sentence structure, and Punctuation choices. The right tone has to be used depending on whether you are sending a meeting request email to warm contacts or new contacts as a cold email outreach.

Emojis are always informal. In English, first names are generally used (and not last names) in emails.

Warm contacts already have one-on-one contact with you or your company or brand. Emails to warm contacts are considered warm emails. Cold emailing refers to sending emails to individuals with no existing relationship with you and your business.

Cold and warm meeting request emails require different strategies. With cold meeting request emails, you need to introduce yourself and build enough interest in the recipient that they book the meeting—all without overwhelming them with too much text. With a warm meeting request email, you have the luxury of building on the relationship they already have with your brand.

Here are sample quick one-liners to ask for a meeting. You can use them while sending personalized meeting request emails.

• Are you free for a chat at some time on 2021/07/26, 5:00 PM?
• Can we schedule a meeting for tomorrow at 3 pm?
• Do you have time next week Tuesday to grab a cup of coffee?
• Don’t you wish you could also [solve the main pain point] with it?
• Will you be present on Tuesday after he speaks?
• Would either [two choices of date and time] be a good time for you?
• Would either [two choices of date and time] work for you?
• Want to book a quick meeting this week to see what we can do?

Meeting with colleagues, clients, or potential customers can become challenging when everyone's schedules are similarly jam-packed. What's more, a great deal of valuable time can be wasted by means of back-and-forth emails or messages to decide the meeting date and time.  Online appointment scheduling software gives your invitees the ability to book meeting 24/7 without the back-and-forth emails or messages. This convenience factor is a major selling point for customers. If you're in sales, then you know that time is money. And if you're not using appointment scheduling software, you're losing out on potential sales. Scheduling software helps you keep track of your appointments and leads, so you can close more deals and boost your sales.

Here are 24 email templates to help you ask for an appointment in a way that is both professional and polite. Feel free to customize them to fit your own needs. Be sure to proofread your email before sending it off.

Template 1: Generic Meeting Request for Collaboration

Subject line: Request for an appointment

Hi [Recipient’s name],

I hope this email finds you well. I am [Your name] from [Your company].

I recently came across your website/blog/social media profile and was impressed with your work. I would love to discuss the possibility of working together with you on [project name].

Would it be possible to schedule a meeting with you so that we can discuss further this? I promise it will be worth your time. :)

Thank you for your time and consideration!

Template 2: Request for an informational interview

I hope this message finds you well!

I am writing because I am interested in learning more about your work as a [job title]. Might you have time for a brief discussion so that I can ask some questions and learn more? I promise to take up no more than 30 minutes of your time.

Thank you very much for your consideration!

Template 3: Generic Meeting Request

I hope this email finds you well!

I am [Your Name], and I would love the opportunity to speak with you about [Topic]. Would you be available for a brief chat sometime in the next few days?

I promise it will be worth your time! Thank you so much for considering my request.

Template 4: Generic sales follow-up meeting request

Dear [Recipient’s name],

It was nice talking to you last week. It would be great if we could arrange a time to continue our conversation in person. I would love to tell you more about how [product] can [tackle their pain point]. How does 11 am on Tuesday sound?

Let me know if that works for you; I'd love to speak to you again.

[Your name]

Template 5: Sales Meeting Request

I hope this email finds you well! My name is [your full name] and am from [your company]. I would love the opportunity to speak with you about how [product] will increase your [revenue/rate of success/etc].  

If you are free for a quick coffee next week at the new cafe on Roland Street, I’m open any day.

In the meantime, I’ve attached a case study that might interest you.

Please let me know when and where you would like to meet.

I look forward to speaking with you.

Template 6: Cold email on Meeting request for Collaboration or partnership

Dear [Recipient’s name]

I hope this email finds you well! I’m [your name], and work at [company’s name]. We work in [area of expertise]. Given that you are a leading player within our niche, I believe a collaboration would be in both our interests.

I’d love to ask you for a meeting [mention location], at [mention a flexible date and time], where we can discuss this further.

Feel free to prefer another time and location if that doesn’t work for you.

[Your Name]

Template 7: Cold Sales Email with Your Introduction and asking for a meeting

I hope this email finds you well! I’m [your name] from [your company name]. We specialize in [your area of expertise]. We’ve clientele from pioneering startups to Fortune 500 companies like [mention some well-known companies you’ve worked with].

If you are free for a chat at [mention time range], we could help you with some [mention some pain points of recipient].

Template 8: Requesting a meeting with someone you met at an event/conference

Hey [Recipient’s name]!

We met at [Event/Conference name] last week. Seems like you were interested in some of our [your services or expertise] Want to chat over a quick meeting this week? Let’s see what we can do together.

Please, do let me know when you are available.

Template 9: Sales cold outreach email requesting a meeting for collaboration

Hi [ Recipient’s name],

I read/saw [recent news/accomplishment]. I’m a [your position or title] at [your company name]. Your company’s focus on [the interesting detail or accomplishment] got me thinking about ways we could collaborate to achieve [the goal of the meeting].

I’d like to meet with you to discuss this further if you are interested.

Would you be available for a quick chat?

Template 10: Meeting request email from a mutual connection

Subject line: [first name], have time for a quick chat?

Hi [ Recipient’s name]!

[Referral Name] recommended you as a [what they do].

I was interested in the [brief reference to one of their accomplishments, something they published, or something in their portfolio]. I liked how you [what you liked].

As the [your position or title] at [your company name], I’m always looking to build connections with [what they do]. Given that you are a leading player within our niche, I believe a collaboration would be in both our interests to achieve [the goal of the meeting].

Template 11. Product demo email to customer

Thanks for getting in touch — we’re excited to chat with you! Request you to share your availability for the demo or feel free to book a time that works best for you using the link: <Scheduling Link>.

We look forward to talking with you soon.

Template 12. Product demo email to customer [based on the request made on the website]

​Hi [ Recipient’s name]!

I’m reaching out to follow up on the demo request you made on [company name]’s website a few months ago.

I’d love to find out what else we can do to help with [value proposition]. We have a lot of resources to offer you.  However, to get you the best materials, I would like to schedule a meeting to discuss your needs and make sure we’re on the same page.

Email me back when you have a moment, so we can decide whether a demo is appropriate. If you are ready to schedule a time with me now, just click here and pick a date that works for you.

Template 13. A quick follow-up email to the customer with a call to action

​Subject: Book a time for our consultation

It was great speaking with you this afternoon. I would like to propose a one-hour discovery call, at which time we can further unpack [Company]’s revenue goals.

To schedule a time with me, please click here and find a time that works for you.

If you have any questions prior to the meeting, just reply to this email and let me know!

Template 14: LinkedIn InMail

I came across your LinkedIn profile and am so impressed with your work experience. We are looking for people with your background. I was wondering if you would like to connect and discuss possibilities.

If yes, please use the below link to find a time for our conversation at your convenience without back and forth. Let me know if you have any questions!

<scheduling-link>.

Template 15. Request for a meeting with a potential client

Dear [Name],

I hope this email finds you well. I wanted to reach out and introduce myself as the [Your Position] at [Your Company]. I came across your company's profile and it seems like our services align with your business needs. I would like to schedule a meeting to discuss how we could potentially work together and how we can help your business grow. Please let me know your availability and we can arrange a meeting that works for you.

Thank you for your time and consideration.

Template 16. Request for a meeting with a current client

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss how our services have been meeting your business needs and how we can continue to support you in achieving your goals. Please let me know your availability and we can arrange a meeting that works for you.

Thank you for your continued partnership.

Template 17. Request for a meeting with a colleague

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss [specific topic]. I believe we can collaborate and share our expertise to improve our work and achieve our goals. Please let me know your availability and we can arrange a meeting that works for you.

Template 18. Request for a meeting with a supervisor

I hope this email finds you well. I wanted to schedule a meeting to discuss [specific topic] and how I can improve my performance and contribute to the team. Please let me know your availability and we can arrange a meeting that works for you.

Thank you for your time and guidance.

Template 19. Request for a meeting with a vendor

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss how we can work together and how your products/services can meet our business needs. Please let me know your availability and we can arrange a meeting that works for you.

Template 20. Request for a meeting with a job candidate

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss your qualifications and how you can contribute to our team. Please let me know your availability and we can arrange a meeting that works for you.

Thank you for your time and interest in our company.

Template 21. Request for a meeting with a mentor

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss [specific topic] and how you can guide me in achieving my career goals. Please let me know your availability and we can arrange a meeting that works for you.

Thank you for your time and expertise.

Template 22. Request for a meeting with a university professor

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss [specific topic] and how you can support me in my studies. Please let me know your availability and we can arrange a meeting that works for you.

Template 23. Request for a meeting with a government official

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss [specific topic] and how we can work together to support our community. Please let me know your availability and we can arrange a meeting that works for you.

Thank you for your time and dedication to public service.

Template 24. Request for a meeting with a potential business partner

I hope this email finds you well. I wanted to reach out and schedule a meeting to discuss how we can potentially collaborate and grow our businesses together. Please let me know your availability and we can arrange a meeting that works for you.

Template 25. Request for a meeting with a recruiter

Subject: Follow-up Request for Meeting

Dear [Recruiter's Name],

I hope this email finds you well. I am writing to follow up on our previous conversation regarding the [Job Title] position at [Company Name]. I am still very interested in the opportunity and would like to request a meeting to further discuss my qualifications and the position.

Since our last conversation, I have taken some time to further research [Company Name] and I am even more excited about the potential to contribute to your team. I am confident that my skills and experience align well with the requirements of the role, and I am eager to share more about how I can add value to the team.

I would greatly appreciate the opportunity to meet with you in person or via a virtual meeting to discuss my application in more detail. I am available at your convenience, and I can adjust my schedule to accommodate yours. Please let me know a time and date that works best for you, and I will make sure to block off that time in my calendar.

In the meantime, please let me know if there are any additional materials or information you may need from me to facilitate the meeting. I am happy to provide any necessary documents or references.

Thank you for considering my application. I look forward to the possibility of meeting with you and discussing how I can contribute to the success of [Company Name].

Best regards,

Template 26. Request for a meeting with a recruiter

Subject: Meeting Request - [Job Title] Position

I hope you're doing well. I wanted to follow up on our previous conversation about the [Job Title] position at [Company Name]. I'm still very interested and would like to request a meeting to discuss my qualifications further.

I've researched [Company Name] and I'm excited about the opportunity to contribute to your team. I believe my skills align well with the position's requirements, and I'm eager to share more about how I can add value.

Could we schedule a time for an in-person or virtual meeting? I'm available at your convenience, and I can adjust my schedule accordingly. Please let me know a time and date that works best for you.

Thank you for considering my application. I look forward to the possibility of meeting with you to discuss my candidacy.

Please note that these are general templates, and you may need to adjust the language and format to suit your specific situation and relationship with the recipient.

Do let us know if you have successfully used other strategies to get meetings with your prospects via emails or have used any other email templates for requesting meetings. We would be happy to publish those in our blog so that others can benefit from them.

Increase your bookings by reducing the customer friction

Leadmonk is a mobile-first scheduling platform that offers flexible booking options, automated reminders, and promotional landing pages. It reduces the booking friction by giving the flexibility to your customers to book appointments using their mobile number or email address without the back-and-forth emails or messages. You can let invitees opt-in for WhatsApp or SMS notifications if they book with their mobile number, so they get updates on the go.

Meet one-on-one or in a group or as a team (Collective, and Round Robin appointment types). Meet online or in person. Leadmonk supports all meeting combinations.

It is built for customer-facing teams such as Sales, Marketing, Customer Success, and Freelancers/Consultants. It is also suitable for industry sectors such as Doctors, Dentists, Chiropractors, Entrepreneurs, Educators, Coaches, Recruiters, and Professional Services companies such as Legal, Accounting, and Real Estate.

It integrates natively with Google, G-Suite, Outlook and Office 365 Calendars, Google Meet, MS Teams, Zoom, Stripe, PayPal, Zapier, HubSpot, and other popular business apps to support your business in a wide range of prospect and customer scheduling scenarios.

It is perfect for any person or business no matter if you are starting off or have been around for a while.

Save time on scheduling. Spend time on the things that matter. Check leadmonk.io to know more.

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20 questions for faster and better b2b lead qualification, the ultimate guide to generating leads and converting them into meetings, unlocking cost savings: inside sales teams and appointment scheduling software, 28 proven strategies and techniques for lead generation and conversion, how to increase lead qualification with self-qualification forms, close more deals by routing leads to the right sales rep, double your inbound conversion using leadmonk.

Home » Letters » Request Letters » Request Letter for Conducting Presentation in Company – Sample Letter Seeking Permission for Presentation

Request Letter for Conducting Presentation in Company – Sample Letter Seeking Permission for Presentation

To, The HR Manager, __________ (Company’s Name) __________ (Company’s Address)

Date: __/__/____ (Date)

Subject: Seeking permission to conduct a presentation

Respected Sir/ Madam,

My name is ________ (name) and I have been working in your company’s ________ (department) for last _______ (duration) having employee ID ________ (employee ID).

I would most humbly inform you that I am willing to provide a presentation in front of the employees and colleagues in our company on topic __________ (mention topic of presentation). This presentation will be beneficial as _________ (mention benefits of presentation). The mentioned presentation could be presented __________ at ___________ (conference hall/ auditorium/ any other). This presentation will be taking ________ (duration) minutes.

I shall be highly obliged for your kind support. In case, you have any queries, you may contact me at ______ (contact number).

Thanking you, ________ (Signature), ________ (Name), ________ (Contact Number)

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How to write an invitation email — 7 examples and a template

In this guide on how to write invitation emails, we break down the writing process into simple steps

Lawrie Jones

Table of contents

You’re invited to read the best invitation email guide online. RSVP if you’re interested in learning more.

In this guide on how to write invitation emails, we break down the writing process into simple steps.

Then, we provide 8 invitation email examples for information and inspiration. By the end, you’ll understand the building blocks to write the best invitation emails.

How to write an invitation email

Email marketers, event organizers, and interviewers all know that invitation emails are hard to write.

Get it right, and you’ll have a room full of happy faces. Get it wrong, and you could find yourself all alone.

We’ve written a lot about formal writing at Flowrite, but invitation emails are a chance to get creative and write compelling messages that demand a reply. It’s the best way to secure a slot in the calendar.

So, ready to get started?

What are invitation emails (and why do they matter?)

Invitation emails are, as you’d expect, used to encourage someone to do something. It could be an invite to an interview, an event, a meeting, a webinar, or a sales presentation.

In each case, the purpose of the message is to inspire action – generating attendees for your event, candidates for your interview, or meat in your meeting.

These aren’t sales emails (we’ve written about those before) but messages to someone you know (or who will know you). As such, you don’t have to go too hard on the sales and push the promo, but be clear about what you’re inviting the person to and why. 

The bottom line is to ensure every message has value to the person receiving it. 

Before we illustrate this with examples, let’s email the ideal invitation email format. 

Invitation email format

Invite emails are easy to write (if you follow this format). First, a strong, simple subject line spells out what you want.

That’s followed by a body copy that offers value and contains all the details people need (such as date, time, and location). Finally, you finish with more information on how people can sign-up and a positive sign-off. 

Let’s show you how that works… 

1. Invitation email subject line

Your subject line should get straight to the point. You’ll want to grab the reader’s attention and explain to them what the message is about (and why they should care). In the case of interviews or meetings with colleagues, the process is pretty straightforward:

• Interview Invitation – 25 Jan @ 9:00 am 
• Meeting Request – 2023 Strategy & Planning – 25 Jan @ 9:00 am 

Simple, clear, and straight to the point! That works for this type of invitation, where people will know who you are and what you’re asking. It gets a little more complicated when writing emails to people you don’t know (what marketers call cold emails ).

Crafting cold emails is a big challenge, with millions of words written about how to optimize them. But it boils down to finding words that grab someone’s attention and gets them to click.

Here are a couple of examples:

• Do you want priority access to our latest event? Open your invitation here!
• We’re looking for a legend. Could you be our latest guest speaker?
• Want to play a part in our industry-leading podcast?

These examples (and millions more you can find online) attempt to hook you in with a tasty proposition.

2. Invitation email body

All email invitation body copy works similarly, with the same structure. It goes a little something like this:

• Intro to you/your business
• Explanation of why you’re emailing
• Details of the invite
• Dates, times, and attendance info

Following this format will ensure you have all the essential details in your invitation email. You don’t need to be boring; you can get creative if you want – but always include everything from the list above.

You can see how we do this below in the 8 invitation email samples.

3. How to end an invitation email

You’re inviting someone to something, right? So you’ll want them to confirm their attendance. So spell it out in a clear CTA. Something like this can work well:

• Please confirm that you can attend. You can email me at (insert address) or call me at (insert number). 

If you’re inviting someone for an interview, this will be enough. However, for an event, you may want to add an incentive or put a time limit on it.

• Sign-up today, and you’ll receive a 25% discount!
• Places are strictly limited, so sign-up today (or prepare to be disappointed).

You’ll also need to include contact details or links to an online form where people can sign-up for the event. Don’t forget to add your name, job title, and company information.

7 invitation email examples

OK, we’ve come to the part where we stop telling and start showing!

Here are 8 invitation email examples that cover some of the situations you might need to write one. We’ve got a simple invitation example, an interview email, and an invitation to an online video call, among others.

If you want to use these examples, you can cut and paste them, but always change them to suit your circumstances. 

1. Simple invitation email sample

Let’s start with a simple invitation sample. This covers the basics and is a standard and (if we’re honest) quite dry approach.

Of course, if you want, you can liven this up – but even if you use it as-is, it will get the job done.

2. Reply to the interview invitation email sample

In this reply to the interview invitation sample, we provide a ready-made template to agree to the interview time and date. Good luck!

3. Event invitation email sample

When writing an event invitation email, you’ll need to be more creative and create a compelling case for someone to attend. You should explain what your event is about and its relevance.

You should provide details of why the person should attend and, as outlined earlier, offer an incentive or introduce some peril. 

4. Meeting invitation email sample

If you’re employed anywhere, you’ll probably spend most of your life in and out of meetings (and probably get hundreds of meeting requests a year).

This meeting email invite is more than a simple placeholder; it provides information on the meeting and why someone would want to attend. Your recipients will thank you for this level of detail.

5. Zoom invitation email sample

This Zoom meeting invite is similar to the meeting request above but includes login information and tips to get the best out of a Zoom meeting.

How many Zoom meetings have you been to that don’t start on time because someone’s camera isn’t working or the sound isn’t on? Exactly. Tell people about the behaviors you want to see (and be sure to embody them!).

• Bullet points are great!

6. Webinar invitation email sample

Webinars are an effective way to showcase your products or services, share insights, and build an audience.

Like the event template above, you must provide reasons for someone to give up their time and attend – which we do here.

You’ll need to try and find what will motivate your audience to engage with you.

7. Guest speaker invitation email sample

Guest speakers are a great addition to your event, but how do you hook one in?

By using our guest email invite template! Anyone brave enough to stand up in front of a crowd will have an ego, so providing a few compliments alongside the context of your event is a good thing.

Set out what you want them to do and when you want an answer.

Proven invitation email template

OK, so we can’t guarantee this initiation template will work, but it follows all our rules and recommendations, so it’s about as close as you can. So fill in the gaps, and focus on providing the details, and you’ll get the results you want from every message.

Invitation email template with Flowrite

If you're still struggling to find the right words for interview invitation emails, then sign up for Flowrite – it transforms sequences of words into clear, consistent, and compelling emails, like this:

Here's another example of how Flowrite could write your event invitation email fos you:

Final words

We started by saying that writing invitation emails isn’t easy, but if you follow our advice, it is.

The crucial thing is to follow the format and ensure that you include everything – including dates, times, and essential details. Focus on cracking the structure, use the tips outlined above, and never try to be funny!

Master that, and your invitation emails will ensure you’ve got people queuing around the block for a bit of the action.

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Interview invitation

Reply to: "

Dear Hiring Manager, ‍ Reading your job posting on LinkedIn for a Content Marketing Manager piqued my interest. Your description of the work responsibilities closely match my experience, so I am excited to submit my application for your consideration. ‍ In my current position as an Content Lead for BookSum, I write articles for the company website, manage the editing and posting of articles of our guest post program, manage the social media presence of the company, and write and sent out a weekly newsletter. Within six months I've grown the subscriber base of the newsletter by 40%. ‍ My resume is attached. If I can provide you with any further information on my background and qualifications, please let me know. I look forward to hearing from you. Thank you for your consideration. Sincerely, Jess Smith

Received message

interview next tue at 4 pm PST via Zoom?

Generate a reply

Generate an outreach

Event invitation

our online summit on personal productivity at work on dec 9 10 am GMT featuring adam grant and speakers from calendly and notion read more on flowrite.com/summit rsvp by answering to this email

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