How to write a hairdressing salon business plan
Key takeaways
- A salon business plan provides a roadmap for your team and makes outside funding more accessible
- Clarify whether your products and services are direct revenue streams or if you’re largely earning from booth rentals
- Perform a thorough market analysis and financial analysis for accurate insight into your potential growth
No matter what people say, it’s never “just hair.” U.S. consumers spend over $46 billion at hair salons every year. Quality hair care keeps people looking and feeling good, so it’s no surprise clients go back to their favorite hairstylists time and time again. Managing your own salon can certainly be a consistent and profitable career—but to maximize your revenue, you need a hairdressing salon business plan to guide your growth.
Writing a business plan can benefit any salon owner . Whether you’re established in the beauty industry or opening a new salon , a comprehensive plan acts as a roadmap for your growth. Your salon business plan also guides your decisions so you can meet business goals . And if you’re seeking business loans or investors, having a solid business plan is a must.
Below are the six sections that every hairdresser should include in their salon business plan outline .
1. Executive summary
An executive summary is a brief, one-page introduction to your company and what makes it unique. Placed at the beginning of your hair salon business plan , its purpose is to create a great first impression so your audience is compelled to read through to the end.
This section should provide high-level details about your hair salon , services, marketing strategy , and team. Put your best foot forward by highlighting facts that prove your potential to succeed. For example, if you’re the only salon offering keratin treatments and perms in your market, these are important facts to include. Many business owners include their mission statements and goals in this section too.
While executive summaries are the first thing a reader will see, it’s best to write this part of your plan last. That way, you can easily pick out and highlight the most impressive details from your business plan.
2. Business description
Writing a business description for your salon business plan gives you the space to expand on what makes your company great. Start with an introduction to your hairdressing salon, mentioning relevant details about your location and any specialized services you’ll offer. . Then, dive into the following specific details.
Management team
When writing your business plan, you need to show that you—and your team, if you have one— know how to run a successful salon. Introduce your owner-operators and describe their expertise. Professional certifications, business degrees, past experience, and awards or recognition can all build investor, lender, and team confidence in your leadership.
If you have any managers in addition to the salon owner or owners , explain who or what processes they manage, and highlight their experience and certifications. Otherwise, simply explain the primary roles of each owner-operator.
Legal structure
To help your readers understand how you operate, clarify your business structure—for example, if your salon is an LLC or an S corporation. If you’re seeking outside funding, this gives your audience insight into your tax obligations and liabilities.
You can also specify when your business was founded and your registered mailing address (especially important if you have more than one location).
Hiring plan
Hairdressing salon business plans must explain how you’re recruiting and hiring professional hairstylists for your salon. Even if you’re initially working as the sole hairdresser in your salon, eventually you need to hire more hair professionals to take on new clients . Also, if you plan to offer a wider range of beauty salon services —like adding skincare services, or a nail salon or day spa c omponent—you’ll need technicians.
Your plan should clarify if you’ll follow a commission-based model or a booth rental model. Paying commission ( usually about 45% , often with a base rate) will tell your investors that you manage payroll, sales, and marketing for all salons and stylists, but earn from all services performed.
Renting out booths (usually around $400 per month) tells investors your beauty professionals are independent contractors who market themselves, and much of your income comes from their rent. Clarify if any employees, like receptionists, will be paid on an hourly or salary basis.
Value proposition
Your business description is the perfect place to include a value proposition, which explains what gives you a competitive advantage , or why clients choose your salon over others. If you’re currently in business, chatting with existing clients can help you identify what makes you stand out, whether it’s your world-class stylists, affordable pricing , luxurious client experience, or something else.
3. Hair salon services and products
In this section, you’ll explain exactly what your salon offers. For each service, write a description that highlights base prices, time estimates, and what’s included—for example, a consultation and styling for a balayage, or shampoo and blowout for a haircut. Then, list out the products you sell and their prices, along with their profit margins.
If your salon follows a booth rental model, clarify which services you’ll personally perform. If rentals are a key income stream for your business, explain your pricing , rental options, and contract terms.
4. Market analysis
To run a successful salon, you need to understand the market beyond your business. Do thorough market research to provide insights about:
- Market trends : Explain how demand is changing across hairdressing services in your area and industry.
- Client demographics : Explain who the average hair salon client is and what services and products they’re buying.
- Your competitors: Identify your competitors and their target audiences .
Once you’ve explained the broader market, put the focus back on your business. Define your unique target market and explain how you’ll overcome any challenging market conditions.
5. Marketing strategy
Getting the word out about your small business is essential to your growth. You don’t need to write a full-blown salon marketing plan for this section, but your lenders or investors should understand the specific strategies you’ll use to reach your target market . Offer an overview of how you’ll use each of your marketing channels, like social media , email, or search engines. For example, you could explain that you’ll claim your Yelp Business Page to manage reviews and run Yelp ads to reach more clients who are searching for the services you offer.
Remember to include your marketing and advertising budget here as well. You can also include the returns you expect to see from marketing activities as metrics for your marketing and sales team to track, or to reassure lenders and investors that your spending won’t go to waste.
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6. Financial plan
One of the most important sections of your hairdressing salon business plan is your financial plan . Budgeting and planning for your financial future is key for business growth (and not going into the red). Here’s what you need to include in this final section.
Startup costs
If you’re opening a new business , you’ll have a significant amount of upfront costs just to provide your services. Break down all of your expected startup expenses, which may include the cost of business registration, business licenses , furniture, inventory, and equipment like blow dryers and curling irons.
Operational costs
Once you’ve officially launched, you’ll still have ongoing expenses to keep your salon running. Break down your recurring expenses, like rent, wages, contractor payments, and advertising costs. Also, include how much you expect to spend each month to restock products or replenish supplies like toners and shampoos.
Including a budget for miscellaneous expenses will help you prepare for the inevitable unexpected costs that come up.
Financial projections
Finally, work with an accountant or financial analyst to create realistic five-year financial projections for your salon. Lenders and investors look particularly close to this section, as it tells them how fast you can grow and how likely your business is to survive. Mock up a balance sheet , cash flow statement , and other projections for this section, with your market research and current sales in mind.
Create a salon business plan that guides your growth
Writing a hairdressing salon business plan can help you (and your team) make better decisions and obtain outside funding. The most effective business plans are thorough documents that explain what you do and how you’ll grow. With more insight into your business, marketing plan , and financial future, you can reach your goals with greater ease. As you start entering your next stage of growth, read our tips on how to expand your business .
The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.
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Free Hair and Beauty Salon Sample Business Plan
Looking for a free, downloadable hair and beauty salon sample business plan Word doc or PDF to help you create a business plan of your own? Bplans has you covered.
Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching an upscale, full-service salon in a bustling city or a neighborhood barbershop, the details will be different, but the bones of the plan will be the same.
Are you writing a business plan for your salon because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company.
No two salons are alike. Your business model will be different if you’re renting space to independent hairstylists, rather than taking on employees, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success.
What should you include in a hair and beauty salon business plan?
Your hair and beauty salon business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections: executive summary, company summary and funding needs, products and services, marketing plan, management team, financial plan, and appendix.
One of the things that makes a salon business plan different than some other service-based business plans is that you might decide to offer a combination of products and services.
Maybe you’ll sell shampoo, beard oil, or other cosmetics and beauty products, in addition to offering services like haircuts, manicures, or massages. If that’s the case, make sure you include your ideas for upselling products to customers to increase the value of every appointment you book.
Download this hair and beauty salon sample business plan PDF or this editable Word doc for free right now, or visit Bplans’ gallery of more than 500 sample business plans if you’re looking for more options.
There are plenty of reasons salon business owners can benefit from writing a business plan —you’ll need one if you’re seeking a loan or investment. Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.
Kateri Kosta
Kateri is a leader in innovative brand and content marketing. She’s committed to putting the best words in the right order to deliver high quality, discoverable, and useful tools and resources at scale. She enjoys exploring the intersection of tech, words, and the people to who drive small business culture.
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How To Write the Perfect Salon Business Plan for Your Salon in Just 7 Simple Steps
The US salon industry includes more than 80,000 establishments with a combined annual revenue of about $532 billion. So opening a salon, and owning a salon business is a pretty safe bet; it’s steady and profitable . But lack of proper planning makes it difficult to juggle all the aspects of your business, starting from marketing and sales, to accounting, and whatnot.
Here’s a quick tip! Searched all over the internet for concrete information on how to open your own salon? Confused? Don’t worry, we’ve got you covered! Check out this blog on opening your own salon business that gives you a comprehensive 10 step guide to help you get started now.
Writing a properly structured salon business plan is crucial to guarantee your salon’s success in this highly competitive market. Whether you’re wanting to secure a business loan for your salon or trying to expand or reinvent your salon business, a business plan for your salon will help you get there.
So how exactly would a business plan help you?
- A business plan will help you to figure out what you want your salon to offer, where you aim to take your salon’s growth, what kind of people you want to cater to, and who you’re competing against .
- If you are looking for investment from private investors, banks, or any other lending institutions or public grants, structuring a business plan is crucial.
- A business plan will help boost your salon business’s productivity through improved oversight and direction, and help you make informed decisions.
- As your salon business starts to grow and gain clientele, a well-developed business plan can help you acquire the capital needed to expand to new locations.
How to make the perfect business plan for your salon business?
Whipping up a perfect business plan can be pretty daunting because it needs to be immaculate. No worries! Here we’ve broken down the entire process into 7 easy-to-follow , foolproof steps, along with their templates, to help you create a successful salon business plan.
- Write a mission and vision statement
- Create an executive summary
- Analyze and identify your target market
- Perform a competitor analysis
- Write your salon’s business description
- Make strategies for advertising and outreach marketing
- Figure out your financial plan
Whether it’s a hairdressing salon business plan, a general beauty salon business plan, or even a small salon business plan for opening a salon on your own from scratch, we’ve got you covered. This is a complete, comprehensive guide to help you in the process of making a business plan for a salon. It’ll give you a basic understanding of how to write a salon business plan in the easiest possible way.
1. Write a mission and vision statement
I) mission statement .
It articulates the immediate purpose of your salon business. Under this, you can state all the short-term goals that you plan on achieving with your salon within 6 months , stretching up to a year.
Here’s how you can nail a perfect mission statement
- Value – What is the value of your salon in the market? How can it help your clients?
- Inspiration – Why should people want to come to your salon?
- Remember to make your mission statement sound plausible and reasonable . Also, make it specific and concise – clarify all your short-term goals and the timeframe within which you’re planning on achieving them.
ii) Vision statement
Now, where do you aim to take the salon’s growth in the next 5 years ? Well, if you’re dreaming, dream big! And you can be as ambitious as you want, the sky’s the limit.
Setting strategies for a longer-term makes sure that you don’t stumble on the road to success. It makes the overall structure of your business stronger. It prepares you for anything that the fickle market demands from you and throws at you.
Here’s how you can write a perfect vision statement :
- Review your long-term goals in a way that you can analyze how achieving your long-term goals could impact your business and the salon industry in general.
- Derive how your clients could benefit from the visions that you would be implementing.
- Your business’ end goals can drive your vision statement, For instance, if you’re planning to branch out to different locations after, say, 5 years, you can frame your vision statement in a way that states to make your salon a household name, popular in the neighboring areas and so on.
2. Create an executive summary
After you write the mission and vision statements, you can summarize everything that you’re aiming to achieve with your salon under an Executive Summary. Whether you’re writing a business plan for a hair salon or a business plan for a beauty salon, you should be properly aware of what your intentions are with the salon. This section is the most important part of your business plan as it dictates the tone of your salon, and makes an impression.
Remember to keep this section very brief and concise to give an overview, as you’ll be elaborating on these points in the later sections of your business plan.
If you’re having trouble writing your salon’s executive summary, you can always write it after you’re done with all the other sections in the business plan . This will give you a better understanding of your salon business and help you succinctly put your points together to describe it.
What can you do to write the most fitting executive summary for your salon?
- Start by stating all the short-term goals that you plan on achieving within, say, 6 months or a year. Remember to keep your goals realistic and feasible.
- Summarize your approach towards your business, to give an overview of how you will run things in your business.
- Clearly and briefly express the value proposition of your salon, and how it would potentially position your business in your target market.
How to write your salon’s executive summary: A simple template
Divide your business summary into sections of opportunities and expectations, and put brief points in those subsections in the most convincing way. The following template can help you with this :
- How are you trying to achieve recognition in your target market?
- What is your salon’s tagline/motto?
- What is your salon’s growth plan for the first 6 months after its launch?
- Which demographic is your salon meant for?
- How are your services aligned with your target market?
- How many salons are there in the area of establishment of your salon?
- What products and services do they offer?
- What is the range of variation of their clientele?
- What products and services is your salon offering?
- What is the unique selling point of your business? For eg: If your salon is the only one in the area that offers holistic services with spiritual healing, then put it down as your differentiating point.
- How are you different from your competitors? For eg: Is it the lower cost of services of your salon, or the vast range of services that make your salon stand out?
Make sure you catch the eye of potential investors in the above section. Don’t forget to state how you can attract potential customers.
- What is the salon costing you? List down the projected expenses and costs that come from daily operations, rent, staff hiring, cosmetics, appliance expenditures, etc. for the first 6 months.
- What is the cash flow and how much profits are you bringing in for the initial 6 months? This is completely variable and the reaction of your target market to your salon decides this. So aligning your services with them is of utmost importance.
- Why does your salon need financing? For eg: you can convey that you’re trying to meet the anticipated growth of your salon in the market.
3. Analyze and identify your target market
Analyzing and defining a target market for your salon is very important as it goes hand in hand with your salon’s growth and outreach .
A beauty salon can service all genders and age groups. Your target audience can include working professionals, college students and teenagers, homemakers, to-be-Brides, and even children. And each group will require different types of services. So make sure you list down each individual section of your target market and what services they would require.
Here’s a checklist to make sure you’re going the right way about it.
Steps to analyze and identify your target market
- Find out what kind of people you think would resonate with your salon’s services the most. For example, if your salon offers low commitment (temporary) coloring services, you can get a lot of customer traffic from the millennials.
- As an extension to that, find out if your services are more inclined to serve a particular demographic better, or if you’re good with people of every demographic.
- Keep up with the trends in the salon industry to know what’s hot and what’s passé.
- Peek inside the brains of your target clients to know exactly what they want or like and tune your salon accordingly.
An easy-to-follow template to proceed with your target market analysis
- Segregate the people in the market pool into different categories.
Do not forget these bases:
- Personal income/occupation
- List out the services that your salon would offer that would fit one or more of the stated categories above.
For eg: If your salon offers Diamond Facial at $200.00, then you can list this service out as follows :
- Use social media to get an understanding of the trends in the market at present. Join salon and beauty communities on Twitter, Facebook, and Reddit, and follow beauty bloggers on Youtube and Instagram.
- Look up the people who subscribe to or follow these beauty pages and beauty bloggers to identify which trends appeal to a certain demographic. You can tell a lot about your target market’s behavior from the posts they like and the thoughts they share in the comment section of these posts and videos.
4. Perform a competitor analysis
With a great market demand, several strong competitors emerge. And we don’t want your salon to get lost in the sea of other salons now, do we? As it goes, keep your clients close but your competitors closer.
Figuring your competitors out gives you a necessary nudge in the right direction to take your business plan forward. It gives you an idea of what the other salons are practicing with their clients, and what gaps they’re leaving that you can fill up as you step into the salon business yourself.
How do you analyze your competition?
- Find out what the other salons in the area are doing successfully or poorly.
- Get a rough idea of the cost of services that the competitor salons are offering. This helps you price the services for your salon.
- Identify how many salons provide services that focus on a specific niche and do not serve a wide group of customers.
- Find out the industry-specific challenges they are facing that you may also face while running your own salon.
- Analyze what they can do differently to improve their situation, and implement it in your business mission plan to avoid facing such challenges yourself.
- Have your salon address these deficiencies in the market.
Follow these easy steps to perform your salon’s competitor analysis
- Visit your competitor salons’ websites.
- Follow them on social media platforms (Facebook, Instagram, Linkedin) to get an idea of how much influence and reach they have. Check out who follows their social media page to get an idea of the target market as well.
- Sign up for any interactive sessions that these salons might conduct and check how other people respond to these sessions, to understand their grip and dominance on the market.
- Visit the other salons in the market as customers, to get an idea of their quality of services.
5. Write your salon’s business description
So now that you have your market and your competitors figured out, it’s time to work on your salon business . A beauty salon or a hair salon is fine, but what kind of salon do you want yours to be like? Setting a proper description for your business gives your salon a custom style and personality.
Your business description should include an overview of the products and services that your salon would offer, and how your salon would stand out in the market. Setting a trademark vibe to your salon also helps with its brand image.
To get started, you can answer the following questions :
- Would you specialize in any particular service like nail art or bridal makeup?
- Would you want your services segmented for various types of clients?
- What services would you want to offer in packages?
- Would you serve complimentary refreshments to the clients?
- What theme are you going for with respect to interiors and ambiance (Japanese zen, tropical beach day, etc, etc)?
- What would be your salon’s “it” factor that distinguishes it from the other salons in the area?
Once you’re done with the salon’s description and personality, set a brand logo and a tagline to go with it. To get a professionally designed custom logo, you can always reach out to freelancers or companies that can do it for you, like 99designs .
You can also use an online designing software like Canva to design your salon’s logo on your own.
And that should complete the branding.
Creating a business brand will prepare you to answer someone asking you “Why should I come to your Salon?”
Remember to make your salon stand out, noticeable, and interesting.
6. Make strategies for advertising and outreach marketing
Now you have to position your salon in the market in a way that makes people take an avid interest in “the new salon”. Your target audience will guide you towards the perfect approach to spread the word around about your salon.
A simple guide to writing the marketing plan for your salon business :
- Your salon should be Google-able. To show up in digital searches, make sure your business is listed in online directories.
- Create a website or a mobile application for a better customer experience.
- It’s always better to spread out to all social media platforms to promote your business so that your customers (and other potential clients) can get to know you on a more personal level. Connect with your business community by following other small businesses in the area. Actively engage with your target market and share behind-the-scenes content (like before and after photos of clients’ haircuts) to build your credibility and cultivate brand awareness.
- Partner up with other businesses that may share the same clientele as a salon would (like spa retreats) to offer coupons and vouchers, for outreach marketing.
- Offer “first-service” discounts to your customers.
- Keep service rates lower than the other salons in the area to attract clients.
- Once the rapport is established, and your clients trust you with the service quality, you can cut out the discounts. It is also very important that you optimize the discounts in a way that you don’t run into a complete loss, but we’ll get to that in a minute.
- It is crucial to maintain the service quality to the highest degree after you start getting clients. Remember that your clients wear the marketing after they come out of your salon. This will definitely help you secure referrals from existing clients.
Marketing Tip! Want to pull off a great marketing campaign for your salon business but don’t know where to start? Do you feel like the marketing section in your business plan is incomplete? For more detailed marketing ideas for your salon, check out our blog on 7 hand-picked salon marketing ideas to boost your business .
7. Figure out your financial plan
It’s time to play the number game. This is probably the trickiest part of writing a salon business plan because you have to be extremely careful while juggling your revenue and expenditure budget optimally.
You don’t want to scare or throw off your customers by charging exorbitant prices for the services, but at the same time, you don’t want to crash and drown in debt yourself. Not to forget, cutting costs on cosmetics may affect the service quality. Cut hair, not costs!
Ergo, you need to have a proper financial plan for your salon.
Writing a detailed financial plan will help you get a rough idea of how your salon would be progressing on a monthly/ yearly basis. Moreover, if you’re applying for a loan, your financial plan will determine your eligibility .
What can you do to create a solid financial plan for your salon?
- It helps to bifurcate all the expenses into Fixed costs, and Variable costs. Then you can analyze your fixed costs and variable costs to set an optimal budget.
Fixed Costs: This section includes all the costs associated with your salon business that must be paid regardless of the customer traffic in your salon.
- Rent or mortgage for the salon space.
- Payroll for the employees you hire.
- Equipment maintenance costs for hair spa and other services that are heavily equipment dependent.
Variable Costs : This section includes all the costs in your salon business that are directly associated with the customer traffic in your salon.
- Expenses of purchasing cosmetics and other salon supplies.
- Electricity consumption by salon equipment. For eg: If you’re writing a hair salon business plan, make sure you include the electricity consumption by blow dryers, hair straighteners.
- Have a clear idea of how much discount you plan on putting on your services during the first few months of opening your salon, and for what duration you will be offering these discounts. Note that during the first few months of opening your salon, your sales are likely to be lower than your projections, and that’s completely okay.
- Make a list of pros and cons for renting out space for your salon versus buying a place.
- If you’re renting and wish to own the salon space, spot out a tentative date of when you’ll become capable of buying the place.
- Figure out how many people you are going to hire in your staff, and how much salary you would be able to offer them. Note that you’ll have to improvise this according to how the customers respond to your salon.
- Reach out to your local chamber of commerce to get more insights on funding and loans.
- Tentatively figure out the time it will take you to break even, and start earning chunky profits.
Here’s an easy-to-follow template to proceed with your ‘financial plan’ section
The following simple template can help you make the financial plan for your salon:
i) Sales and revenue projections for the first five years :
Figure out how much you’ll charge for your services, and estimate how many services you may perform in a week. A periodic analysis of this over the next five years will give you the necessary projections. Put the details down in a spreadsheet to keep it organized. It also helps to collate all this information and analyze using bar graphs.
ii) Expenses’ budget :
Break down the expenditure of your salon for a given term, by referring to the “fixed and variable costs” list that you made. You can pick the term to be a month, a quarter, or a year long .
It’s a safer practice to stick to a month-long or a quarter-long term. You don’t want the budget analysis task to loom over you and become a burden. Not to forget, it keeps you in touch with the financial status of your salon business.
iii) Estimated profit margins:
Accumulate the sales projections and budget report analysis to find out the profit for that term. Display the margins in pie charts or bar graphs for easy comprehension.
iv) Liabilities:
Note all the losses that your salon business can possibly incur in the time period that you have defined as a term. For example, your blow dryers may stop functioning and need to be replaced.
Also include the factors that may stunt your business from growing. For example, you may be short on staff, or your nail salon is lacking an appointment scheduling and business management tool.
v) Cash flow statement:
Make a projected plan of cash flow-in and flow-out for your defined term, where you include cash flow from sources that are not directly related to your salon services or your salon business-related expenses.
Include the cash flow from loans, loan payments, taxes, and personal funds that you used for your salon.
vi) Break-even analysis:
Predict the break-even point for the first five years of your business. Break-even is achieved when your salon business has covered all the expenses, and your sales surpass the expenditure costs. From that point on, your salon will start earning profits.
Other ways to create your financial plan :
Dealing with numbers can be tedious and scary, especially when you already have a lot of other things on your mind as a salon business owner. Moreover, documenting the financial projections yourself can be a pretty daunting task, especially because there’s no room for mistakes.
Instead of making the document yourself, you can choose to consult professionals to help you write the perfect financial plan for your salon.
- Hire freelancers : You can collaborate with business plan consultants to make your financial plan. All you need to do is give them your salon’s budgetary estimates and inputs.
- Use Financial planning tools : It asks you to enter all your financial information. They use built-in formulas to give you the most accurate financial statements that include all the charts and projections that an investor would expect to see in a business plan.
Some important things to keep in mind :
- Keep reviewing the target market, competitor analysis, and marketing and advertising strategies once every while, however frequently necessary.
- Set realistic long-term goals that would be in sync with your current business performance. For example, you can think about branching out to two different locations after a few years. This will allow you to expand your local salon to an enterprise salon.
Go ahead with the pretty business plan
Executing a well-structured salon business should reap good-looking numbers. And the first step towards that is making a killer business plan for your salon.
It gives you the courage to place your faith in your business, and we don’t want you to doubt something you’re passionate about. Remember that you can convince the people in the market about all the great things your salon has to offer, only when you truly believe it yourself.
So go on ahead, start creating your salon business plan today, and give your dreams a much-needed flight. Good luck :))
About Appointy We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day. If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below. We love a good talk!
15 comments
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Beauty Salon Business Plan Template
How to write a business plan for a beauty salon.
If you want to start a beauty salon business or expand your current one, you need a business plan.
Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their beauty salons.
Below are links to each section of your beauty salon business plan template:
Next Section: Executive Summary >
Beauty Salon Business Plan FAQs
What is the easiest way to complete my beauty salon business plan.
Growthink's Ultimate Salon Business Plan Template allows you to quickly and easily complete your salon or beauty bar business plan.
Where Can I Download a Beauty Salon Business Plan PDF?
You can download and use our beauty salon business plan PDF template here as a free resource. This is a business plan template you can use in PDF format for a beauty bar or salon.
What Is a Beauty Salon or Beauty Bar Business Plan?
A business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business’s goals, business model, target market, and a marketing plan for the many ways you can reach new and existing clients. It also includes market research to support your plans.
Why Do You Need a Business Plan?
If you’re looking to start a beauty bar or salon or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your new salon in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.
What Are the Sources of Funding for a Beauty Salon?
With regards to funding, the main sources of funding for a new beauty salon are bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a beauty salon business.
The second most common form of funding for a beauty salon is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a beauty salon. They might consider funding a chain of beauty salons, but never an individual location such as a local business district. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.
BEAUTY SALON BUSINESS PLAN OUTLINE
- Beauty Salon Business Plan Home
- 1. Executive Summary
- 2. Company Overview
- 3. Industry Analysis
- 4. Customer Analysis
- 5. Competitive Analysis
- 6. Marketing Plan
- 7. Operations Plan
- 8. Management Team
- 9. Financial Plan
- 10. Appendix
- Beauty Salon Business Plan Summary
Other Helpful Business Plan Articles & Templates
Beauty Salon Business Plan Template
Beauty salon business plan.
You’ve come to the right place to create your beauty salon business plan.
We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their beauty salons.
Below is a template to help you create each section of your Beauty Salon business plan.
Executive Summary
Business overview.
Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona that is founded by Jenna Diaz, a local hair stylist and aesthetician that has worked in the industry for over 15 years. Jenna’s knowledge in hair, nail, and facial trends have made her a popular stylist in the community. As her client list continues to grow, Jenna realizes that it’s time for her to open up her own salon.
Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry.
The beauty salon will offer haircuts and treatments, facials, manicures, and pedicures. Major Lengths will also carry a large selection of hair and beauty products that will be available for purchase. Jenna will have a loyalty program where the top clients will receive discounts on their service as a thank you for remaining loyal and referring other potential clients to the salon.
Product Offering
The following are the services that Major Lengths Beauty Salon will provide:
- Color Treatment
- Healthy Hair Treatment
- Nail Services
Customer Focus
Major Lengths Beauty Salon will target the male and female adult population of Glendale, although the majority of clientele will be women. They will be middle to high income and working in a variety of industries, such as medical, legal, business, education, or other white collar professions. The salon will target stay at home mothers as well who enjoy a day of pampering.
Management Team
Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Her years of experience and in the industry have allowed her to meet the following talented individuals.
Jenna has recruited a talented nail technician and aesthetician from her previous salon to join her at Major Lengths. Jenna regards them as the best in the industry and knows that their quality of work is up to her high standards. They also have a loyal and large list of clients that will likely follow them to the new salon.
While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon.
Success Factors
Major Lengths Beauty Salon will be able to achieve success by offering the following competitive advantages:
- Latest hair and nail trends
- Modern and comfortable environment
- More selection of each service offered than any other salon in town
- Major Lengths Beauty Salon offers the best pricing in town
Financial Highlights
Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below:
- Beauty salon build-out: $30,000
- Opening inventory, furniture, equipment, decorations: $40,000
- Three months of overhead expenses (payroll, rent, utilities): $15,000
- Marketing costs: $5,000
- Working capital: $10,000
The following graph below outlines the pro forma financial projections for Major Lengths Beauty Salon.
Company Overview
Who is major lengths beauty salon.
Major Lengths Beauty Salon is a newly established hair and beauty bar located in Glendale, Arizona. The company is founded by Jenna Diaz, a local hair stylist and aesthetician that has dedicated her career to making women look and feel their best. Throughout her years in the beauty industry, Jenna gained extensive knowledge in hair, nail, and facial trends as well as how to give exceptional customer service to all of her clients. Jenna realizes that men and women invest a lot of time and money into their appearance and she takes extra care to ensure her clients not only feel special, but walk away with their desired result.
Major Lengths Beauty Salon will be located in Glendale’s upscale district in a 5,000 square foot retail space. The area is highly trafficked with middle to high income residents who spend on luxury items such as cars, clothes, jewelry. Some of Arizona’s most expensive homes are within a 15-mile radius from the location. The salon will be decorated with a contemporary style, have modern furnishings, and include a welcoming waiting and reception area, large hair styling room, and separate areas for facials and nail services.
Major Lengths Beauty Salon History
Major Lengths is owned and operated by Jenna Diaz, a local hair stylist and aesthetician who has made her career working in the beauty industry for the past 15 years in Glendale. She has gained extensive knowledge through her continuing education and industry seminars. Jenna has a long list of loyal clientele who will follow her to her new salon. Aside from her beauty salon knowledge and expertise, Jenna has taken local business courses to learn salon management and leading a small team of stylists, manicurists, and aestheticians.
Since incorporation, Major Lengths Beauty Salon has achieved the following milestones:
- Registered Major Lengths Beauty Salon, LLC to transact business in the state of Arizona.
- Has obtained the necessary salon permits and licenses for the state of California.
- Has a lease contract in place for the 5,000 square foot beauty salon.
- Has developed the complete list of salon services and products.
- Has developed the beauty salon’s logo and branding image.
- Began recruiting a team of stylists, manicurists, and nail technicians.
Major Lengths Beauty Salon Products
The following will be the services Major Lengths Beauty Salon will provide:
Industry Analysis
The Beauty Salon industry is expected to increase in size by 2.5% over the next five years. Demand for industry services mirrors broader economic performance, as economic growth boosts consumer spending on personal care products and services. Specifically, new products and services have favorably contributed to industry revenue growth over the majority of the past five years.
Online platforms such as Instagram and Facebook have provided a convenient and low-cost marketing strategy for many stylists and technicians to garner new clientele. Higher service prices and increased consumer spending on high-margin merchandise and services have also fueled revenue growth, as operators capitalize on rising per capita disposable income. Continued growth in household income over the outlook period is expected to drive consumer spending and boost demand for premium personal care services. Moreover, equipped with larger budgets, consumers will likely continue to favor professional salon products and services, such as hair coloring services, over less expensive alternatives sold at drugstores and supermarkets. Environmental sustainability concerns are expected to become more prevalent over the next five years, leading salons to offer a wider array of eco-friendly products that appeal to trending consumer preferences. Specifically, nontoxic products will likely benefit industry revenue, staff and patrons. This growing niche will likely drive hair salon revenue over the coming years.
Customer Analysis
Demographic profile of target market.
The precise demographics for Glendale, Arizona are:
Customer Segmentation
Major Lengths Beauty Salon will primarily target the following customer profiles:
- Stay at home mothers and fathers
- Working professionals
- College students
- Retired females
- Mothers with adult or teenage daughters
Competitive Analysis
Direct and indirect competitors.
Major Lengths Beauty Salon will face competition from other companies with similar business profiles. A description of each competitor company is below.
Hair Xtreme
Hair Xtreme is located on the west side of Glendale and is owned by a local hair stylist with over 30 years of experience. Hair Xtreme specializes in haircuts and hair coloring services as well as hair color correction. The owner is also certified in Balayage highlighting by the prestigious L’oreal SOHO Academy. Hair Xtreme Beauty Salon was established to create a higher level of service in the Glendale community and has amassed a large clientele. The salon is regarded as the go-to salon for anyone looking for extreme color or haircut transformation. The pricing of services are on the higher end of the spectrum and caters to the community in the middle to higher income range.
Hair Xtreme Beauty Salon’s full list of services include haircuts, balayage, ombre, highlights, color retouch, hair treatments, and special occasion styles. The salon is open Tuesday through Saturday and is by appointment only.
The Complete Package
The Complete Package is not only a hair and nail salon in Glendale, but also provides massage treatment, eyelash extensions, and body treatments. The salon is moderately priced and leans to be more affordable to target the population who doesn’t spend lavishly on beauty services, but also occasionally like to get pampered. Owned and operated by a mother and daughter team of hair stylists, The Complete Package is located in a small retail shopping center in the middle of the city. The salon has been in operation for over 20 years and was founded by Kate Beneducci. She was able to bring The Complete Package into operation due to her experience and background in cosmetics, marketing, and management. Every single stylist is a certified cosmetologist and are all required to attend a mandatory training every year to learn the latest techniques.
The Complete Package’s full list of salon services include hair, makeup, eyelash extensions, and nails. The full list of spa services include waxing, facials, microdermabrasion, massage, and body treatments. The salon regularly posts promotions to increase customer loyalty. The Complete Package is open daily by appointment and is able to take walk-ins Friday through Sunday.
Fringe Beauty Salon and Spa
Fringe Beauty Salon and Spa is located on the west side of Glendale, Arizona and was established in 2013 as a premier beauty salon. Fringe caters to the higher income clientele and their pricing is the most expensive in town. The owner relocated to Glendale to start her own beauty salon after working in the beauty industry in New York and Los Angeles for many years. She did hair and salon services for many celebrities and has been known to be the stylist for awards shows such as the Emmys and Oscars.
As a Glendale native, she relocated to her hometown to provide a higher quality of salon services to the community. The full list of services for Fringe Beauty Salon include haircuts, hair treatments, hair color, balayage, ombre, special occasion, manicures, pedicures, massage, facials, eyelash extensions, waxing, and makeup.
With a luxury atmosphere and relaxing spa environment, Fringe Beauty Salon and Spa is frequently booked for those wanting a full day of pampering.
Competitive Advantage
Major Lengths Beauty Salon will be able to offer the following advantages over their competition:
- Friendly and knowledgeable staff who are all trained and experienced in the latest hair and beauty trends.
- Complete list of beauty salon services intended to provide a full day of pampering and relaxation.
- Casual and comfortable environment with a luxurious feel.
- Major Lengths Beauty Salon offers the best pricing in town for the high quality of services provided. Their pricing structure is the most cost effective compared to the competition.
Marketing Plan
Brand & value proposition.
Major Lengths Beauty Salon will offer the unique value proposition to its clientele:
- Complete list of beauty salon services all provided by trained and knowledgeable hair stylists, manicurists, and aestheticians.
- Pricing is affordable and moderate so customers perceive value when visiting the beauty salon.
Promotions Strategy
The promotions strategy for Major Lengths Beauty Salon is as follows:
Website/SEO Marketing
Major Lengths Beauty Salon has hired an advertising firm to develop their branding image and logo. They will also develop the hair salon’s website. The website will include a full list of services, pricing, and pictures. The advertising company will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Glendale beauty salon” or “beauty salon near me”, Major Lengths Beauty Salon will be listed at the top of the search results.
Word of Mouth/Referrals
Jenna Diaz has a long list of loyal clients that have been with her for decades. They will follow her to the new salon and will receive additional clients from their referrals.
Social Media
Once the branding and logo is finalized, Jenna will use social media to her advantage and create social media business pages on all of the popular social media platforms. She will commit to posting daily to increase the list of followers and use it to regularly engage with customers.
Print Advertising
Major Lengths Beauty Salon will invest in professionally designed print ads to display in local magazines and hand out flyers to local businesses.
The pricing of Major Lengths Beauty Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their salon services.
Operations Plan
The following will be the operations plan for Major Lengths Beauty Salon.
Operation Functions:
- Jenna Diaz will be the Owner and Manager of the beauty salon. She will order salon inventory and products, oversee staff, payroll, and manage customer service.
- Melanie Brooks – Head nail technician that will oversee the nail department.
- Fiona Adams – Head aesthetician that will oversee the facial and massage departments.
- Jenna has hired third party companies to manage the bookkeeping, accounting, tax payments, insurance, and legal requirements.
Milestones:
Major Lengths Beauty Salon will have the following milestones complete in the next six months.
8/1/202X – Finalize retail space for beauty salon
8/15/202X – Begin build-out of beauty salon to include stylist stations, facial and massage rooms, and nail service area
9/1/202X – Order opening inventory
9/15/202X – Begin marketing campaign
9/22/202X – Hire staff of hair stylists, nail technicians, massage therapists, and aestheticians
10/1/202X – Major Lengths Beauty Salon Grand Opening Event
Major Lengths Beauty Salon will be owned and operated by Jenna Diaz, a local Arizona hair stylist and aesthetician. Jenna has made an impressive career helping women achieve their desired look and feel. As an Arizona native, Jenna has attended the local beauty college and attends industry trade shows and training seminars annually. She has amassed a large and loyal clientele and has even done hair treatments, cuts, and facials for local celebrities and sports personalities. Jenna is committed to establishing a beauty salon in her hometown of Glendale and making it a place where the women and men flock to when they want the latest hairstyle, manicure, or facial.
While the three of them will be in charge of their respective department, Jenna will be the head manager to oversee the entire operation of the beauty salon. She will also outsource a third party insurance company, CPA, and attorney to take care of her insurance, legal obligations, and tax filings. Jenna will also employ a part time bookkeeper to handle her day to day accounting and payroll of staff.
Financial Plan
Key revenue & costs.
The revenue drivers for Major Lengths Beauty Salon are the sales from hair services, nail services, massages and facials.
The cost drivers will be the overhead costs required to staff the beauty salon. The expenses will be the payroll cost, rent, utilities, salon inventory, and marketing materials.
Funding Requirements and Use of Funds
Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. Jenna will need to allocate funds for the first three months of payroll and operating expenses as well as spend approximately on branding and marketing. The breakout of the funding is below:
Key Assumptions
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Number of Beauty Salon Services Sold Per Month: 300
- Average Revenue per Month: $20,000
- Beauty Salon Lease per Year: $110,000
Financial Projections
Income statement, balance sheet, cash flow statement, beauty salon business plan template faqs, what is a beauty salon business plan.
A beauty salon business plan is a plan to start and/or grow your beauty salon. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your beauty salon business plan using our Beauty Salon Business Plan Template here .
What are the Main Types of Beauty Salons?
There are a number of different kinds of beauty salons, some examples include: Beauty salon focusing strictly on hair styling, beauty salon offering hair removal services, skin care services, nail services, tanning services, or massage services, and beauty salon offering products.
How Do You Get Funding for Your Beauty Salon Business Plan?
Beauty salons are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.
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Hair Salon Business Plan Sample
AUG.14, 2013
Hair Salon business plan for starting your own business
A hair salon is a business that never goes into loss. As long as the people are living on earth, they will need to go to hair salons and get their hair done. If you plan to start your own hair salon business, you need a business plan hair salon. The first and crucial thing is to get an idea of how the business work and what do you need to start it. You need to set up a hair salon business consultants that provides all services, and high customer satisfaction by providing excellent services.
To start a hair salon that provides an amazing atmosphere at an affordable price-value relationship, you need a business consultant service . If you do not know how to write a hair salon business plan, we have provided a detailed business plan to start a hair salon so that you can avoid any inconvenience in making a plan for yourself. You will find many samples of a business plan for a hair salon, but you need to choose the one that suits you the best.
Also, if you’re looking for a business plan for a barber shop , a business plan for hair extensions shop , a hair removal business plan , an airbrush tanning business plan , salon and spa business plan , or even a center reiki business plan , this template can help you!
Executive Summary
2.1 the business.
The Cute Cut Hair Salon will be registered in New York, USA. The business will offer the services that will enhance our customers’ appearance and their mental relaxation. Instead of competing with other hair salons in town, we mainly focus on providing services to the customers who cannot afford those luxury salons.
2.2 Management of Hair salon
Cute Cut Hair Salon will be managed by Mike himself. To assist him, we will have three managers who will be trained for a month and a half before starting their jobs. In starting hair salon business plan, Mike will work with a small team comprising of a few hairstylists, managers, accountants, helpers and a guard. He will ensure the quality of work regularly.
2.3 Customers of Hair Salon
Customers are the backbone of every business. If you know the right audience for your business, you will be able to achieve your target. You will get the idea of how to run your business if you understand your customers. The main customers for the hair salon business consultants will be the following:
- Women and men who are looking for hair treatments.
- Children of age 15 and above.
Our best business plan for a hair salon includes all the hair removal treatments we mainly offer to women.
2.4 Business Target
In our business plan for hair salon pdf, we have mentioned our main goal. Our main goal is to provide high-quality services to our customers by using safe and good quality products. Our primary target is to become the popular and most loved hair salon by people within the next 3 years of our launch. We aim to recover the investment within the next two years. Our secondary target is to increase the net profit every month.
Company Summary
3.1 company owner.
The owner of the Cute Cut Hair Salon will be Mike James. Mike had a dream of starting his own business since he was a teenager. He wanted to set up a business that helps people of all ages.
3.2 Why the Hair Salon is being started?
When Mike was asked why he is interested in starting a hair salon business plan, he said he wanted to help people who cannot afford expensive hair treatments. Moreover, his idea of setting up a hair salon business plan is based on the fact that this kind of business never goes into loss. He believes that his business can attract more customers because his salon uses all the new techniques and equipment. With constant hard work, he can now start his hair salon and fulfil his dream.
3.3 How the Hair Salon will be started?
To start a hair salon business plan, you need the right techniques and ideas. Before starting a hair salon, you need to consider these essential steps:
Know About Industry Experience
Before entering into the world of entrepreneurship, gain some experience in the relevant industry. For example, before starting your salon, it is preferred to work in some salons. If you get your feet wet by working in other salons, you will get enough experience of how things work.
It will allow you to see how the business work daily.
Create A Business Plan
A business plan helps in planning everything for a business. It will tell you how you will earn money, what type of customers your business is trying to attract, how are you going to manage the expenses and finances, and other daily operations.
The business plan will also help you to make important decisions that will affect your business.
Set Your Budget
To get an idea of the kind of salon you want to start, you will have to set up your budget first. First, get set with your expenses and finances as hair salons expenses can vary. They depend on the location and size of your business. For example, if you are setting up a salon in your home, you will have to bear fewer expenses. But if you want to start a hair salon in a commercial area, you may end up spending thousands.
Target Customers
Determining your target customer is a vital step in starting a business. Many business decisions depend on the type of clients you want to attract. Before finalizing anything, research the area you are planning to open a salon. If that area has plenty of people who want affordable yet modern hair solutions, set up your salon accordingly.
Find A Suitable Locatio n
Depending on the type of business and services you are providing, find a suitable location for your hair salon. Find a location that is centrally located, and it should also be easy for your target clients to access.
Obtain Permits
Once you have decided on the location for your salon, you will need to get a building permit, business permit, and all other legal documents.
Stock The Inventory
To run your business, you will at least need chairs, washing stations, hair tools, and other styling products. You can also connect with brands that will attract your target customers to offer their types of equipment at your hair salon.
Hire a Team
Depending on the size of your business, hire a team accordingly. It should have at least two hairstylists who can entertain the customers. The stylists should have a friendly nature and they should be experienced as well.
To open a hair salon, you need to decide which hair services you are going to offer. The services that you plan to offer also depend on the size of your salon, and the equipment that you have. It will also determine how many hairstylists you need and the number of chairs you want in the salon.
There are several services that a hair salon offers. You need to narrow down the services you are going to focus on. This business plan for hair salon will give you a detail about the services.
Our services include the following:
Hair Styling & Haircuts
The basic service that Cute Cut hair salon is providing is hair cutting and styling. Some hairstylists can cut all types of hair for all men, women, and children. After cutting hair, drying it, and styling it is also offered in our hair salon.
Hair Coloring
Hair coloring is another service offered at Cute Cut hair salon. Before coloring the customer’s hair, our stylist discusses all the risks with the customer because coloring can sometimes go wrong.
Hair Extensions
Over recent years, the trend of hair extensions has gained popularity among people. As long hair is in fashion again, and more people are attracted to hair extension treatments. Stylists at Cute Cut Hair Salon are well-trained and experienced in hair extensions treatments.
Conditioning Treatments
These include deep conditioning treatments. The basic conditioning treatment is done to provide moisture to the hair. It adds protein to hair and makes them shiny and smooth.
The other one is specialty conditioning that is customized according to the customer’s hair.
Marketing Analysis of Hair Salon
Great service.
Great service. Good turnaround time and quality work. Thanks!
To make your hair salon business consultants successful, you need to keep an eye on the market trends as well. If you run a complete analysis of the market, you will get an idea about many things. Understanding the trends and variables will help you in making decisions for your business. The goal of this market research is to understand and get a general idea of the overall market around your salon and how you can adjust to that ecosystem.
5.1 Market Trends
Over the past five years, the hair salon industry has grown at an incredible rate. People are now more attracted to advanced hair treatments such as permanent hair, facial and massage etc. The hair salon market in 2019 was $144.48 billion. And by the end of 2026, the market is expected to grow by around $217.25 Billion.
5.2 Marketing Segmentation
If you know exactly what type of business is a hair salon, you can easily understand its market segmentation. There are many business plan examples for hair salon and each of them includes market analysis of hair salon. To estimate the startup cost for hair salon, you need to make a complete analysis of market segmentation for it.
The most important part of any hair salon business plan is to have an idea of the expected marketing segmentation. Here is the market segmentation that will be facing our hair salon:
UK Start-Up Visa Business Plan
5.2.1 women.
80 percent of our services will be offered to women who are interested in hair cutting and treatments. Cute Cut Hair Salon also offers skincare and nail care treatments to its customers.
Some of our services are for men as well. We have hair stylists who are experienced in cutting men’s hair.
5.2.3 Children
We have a friendly staff who treat children with great care and affection. We offer haircutting for children.
5.3 Business Target
- Building a trustworthy relationship among customers
- Providing high-quality services to customers
- Arranging the best interior to impress the customers
- Making an excellent customer care service for our loyal customers
- Recovering the initial investment within two years of launch
- Increase the revenue every year
5.4 Product Pricing
The prices of the services that a Cute Cut Hair Salon provide are comparable to other salon services. We will try to provide better services and customer care to our clients. We will satisfy our customers by providing exceptional services to make as much profit as possible.
Marketing Strategy
In any hair salon business plan template, the financial plan for hair salon should be well-formed. No business can grow and become successful without a marketing strategy. No matter how many excellent services you offer, if you do not have customers, it is all in vain. The more people know about your salon, the more they reach out to you.
Nowadays, the best way of marketing is social media marketing. Social platforms are strong, and they are accessible to everyone. A good thing about social media marketing is its low cost. You can reach out to millions of people with online marketing. All the hair salon business models explains the importance of social media marketing and how you can use them to reach out to people. Along with that, you need a competitive analysis to make a strategy that will make your business successful.
6.1 Competitive Analysis
- People are not satisfied with the services provided by hair salons in that area.
- The hair salons and spas in that area are too costly. And these services are not good enough as compared to their price.
- Most salons do not offer basic services to people.
6.2 Our Strategy
- We will associate our hair salon with community events and charity.
- We will use social media platforms to advertise our hair salon.
- We will make our online presence so that we can reach out to more and more people.
- We will use the advertisements channels in the area to reach out to the people.
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
Personnel plan
When you are starting a hair salon business plan, you need to make sure that the staff should work as a team. In the hair salon business consultants examples, you will find out that the environment of the hair salon depends on the number and type of staff which should be determined in the initial stages.
To start a hair salon business plan, list down all the expenses. It includes the rent of hair salon building, the cost of equipment and the employee’s salary.
7.1 Company Staff
Mike James will be the owner and CEO of the Cute Cut Hair Salon business plan. His team would include:
- 1 Social Media Marketer
- 3 Hairstylists
- 1 Accountant
7.2 Average Salary of Employees
Financial plan.
Proper planning and execution of the finance help you to maintain a stable budget for the upcoming entire year. To start a hair salon, you need to make research on how much does it cost to open a hair salon. To run a smooth and successful hair salon, you should have a strong hair salon financial plan.
- Money is needed to make the interior of the salon.
- The cost of chairs, mirrors, and hair styling tools.
- The salary of employees.
- The cost of buying hair products.
- Bonds, securities, registration costs, and insurance.
8.1 Important Assumptions
8.2 break-even analysis.
8.3 Projected Profit and Loss
8.3.1 profit monthly.
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
8.5 Projected Balance Sheet
8.6 business ratios.
- Is owning a hair salon profitable? If you’re wondering is owning a hair salon profitable, the answer is yes! It’s a highly profitable business with very lucrative rate of return.
- How much does it cost to run a salon monthly? If you want to know how to start your own hair salon and how much would it cost, consult the business plan above.
- How do I start my own hairdressing business? For starting a hair salon business plan, just follow the steps we mentioned in this template.
- What is a business plan for a salon? A business plan just like this free business plan template for hair salon details how a hair salon business consultants is started and maintained to yield profit.
Download Business Plan for a Hair Salon Sample in pdf
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- Business plans
Salon Business Plan Template
Used 5,679 times
Prepared by: [Sender.FirstName] [Sender.LastName] [Sender.Company]
Prepared for: [Client.FirstName] [Client.LastName] [Client.Company]
Executive summary
In order to fulfill the vision in this salon business plan, we will require (amount) in capital which will be allocated roughly according to the following table:
If our beauty salon is fully capitalized, we hope to be profitable by (time period).
[Sender.Company] will be owned and run by [Sender.FirstName] [Sender.LastName] in the (intended area of business operations). Our mission is to serve the (area) population with premium services including (for a hair salon, services could include cuts, colors, blowouts, styles, etc. but gear these services to the specific type of salon) and more. [Sender.Company] is seeking funding in order to (describe the purpose of desired funds i.e. build or rent a facility, buy salon equipment, hire staff, etc.).
Marketing plan
Target market.
Our clientele is made up largely of (families, working professionals, high-income households, etc.) and we intend to cater to this market by (write down the specific strategies geared towards this target market).
Competition
Our competition is made up of minimal/many salon businesses with the most significant competitors including (names of main competitors) . We plan to win customers from our competitors by offering (describe differentiating factors you plan to use to outshine your competition i.e. more services, better prices, nicer salon facilities, etc.).
Specific marketing plan
[Sender.Company] will take advantage of targeted marketing strategies to win customers from our competitors and build our brand. These strategies include (describe some of the specific strategies that you intend to use for salon marketing).
Products and services
[Sender.Company] will offer its clients a range of premium services including (describe various services) . We will also sell a variety of products such as (describe types of products).
Operations plan
Beauty salons require a consistent supply of materials to operate effectively, and these supplies include (describe supplies). We have established relationships with various suppliers and have negotiated rates for these necessary items giving us pricing assurances for the foreseeable future.
[Sender.Company] intends to hire (number) of staff and have (number) chairs operating. Our hours of operations will be from (describe days and hours the salon will be open).
All of our staff will be fully licensed and compliant with local and regional regulations. In (area) salon staff are required to have (describe specific licensing required) , and this will be a hiring requirement for our personnel.
Expense projection
We expect our monthly outlay of expenses to approximate to the following:
Management team
[Sender.Company] will be run primarily by [Sender.FirstName] [Sender.LastName] who has extensive industry experience and is fully equipped to run a salon business. (Go into additional detail here).
(Add more biographies for other business owners or key management personnel here)
[Sender.FirstName] [Sender.LastName]
[Sender.Company]
Don't bother with copy and paste.
Get this complete sample business plan as a free text document.
Hair And Beauty Salon Business Plan
Start your own hair and beauty salon business plan
Trend Setters Hair Studio
Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.
There is a need for a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.
We plan to supply services and products that enhance our clients’ physical appearance and mental relaxation.
We will be targeting male and female clients who are fashion conscious and have disposable income. Our clients are mostly women, but we will make sure to include men who fit the criteria as well
Competition
There are a number of salons like ours, but they are mainly in the very high income parts of MyTown and surrounding areas. We do not intend to compete with these so called "Day Spas." We wish to offer a middle ground for those clients who can’t quite afford those high-end luxury salons.
Trend Setters will, upon commencement of operations, sell a wide range of beauty services and products. We will provide quality hair, nail, and skin services, along with top lines of beauty products. What will set Trend Setters apart from the competition is our commitment to providing all of these services in one convenient location.
Expectations
The forecast shows small profits leveling out in the third year. We believe this is realistic, even conservative. Of course we will be watching actual results on a monthly basis, and revising the forecast as necessary.
Financial Highlights by Year
Financing needed.
We plan on needing $60K owner’s investment and getting a $50K vendor financing to purchase equipment.
Starting costs include $50K cash cushion, $9K starting expenses before launch, and $53K tangible assets at launch.
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Starting A Hair & Beauty Salon Business Plan (PDF)
The hair beauty salon business is one of the most lucrative businesses you can start. A hair & beauty salon is a business that offers cosmetic services for men and women. Almost any person on earth normally regularly requires such services. This means the pool of prospects for the hair beauty salon business is huge. The services that an individual hair & beauty salon business can offer are broad and diverse. There definitely is a piece for everyone interested in starting a hair beauty salon. Operating a hair & beauty salon business is a profitable business venture. However, above everything else, the hair & beauty salon business calls for exceptional relationships and the highest standards of service. This is one of the most lucrative businesses that have undergone significant transformation over the past two decades. This industry has continued to thrive and rebound even during the recessions. This article will outline how to set up a hair and beauty salon, and the hair & beauty salon business plan – PDF, Word and Excel.
Hair and beauty salons provide income for many entrepreneurs but to set up a such a business there are some important factors you need to consider. You must determine on the size of your salon, where you will locate your business and the kind of products and services you intend to offer to your customers. All these and other various factors are affected by who your target market is and the amount of capital you want to invest in the business. As such, you must conduct proper market research and have a well thought out hair & beauty salon business plan.
Business Model
Traditionally there are several hair & beauty salon services you can offer. They are typically packaged in such a way that there are service charges. The service charge can vary depending on the certain circumstances. For instance, a customer might want their hair done but having already bought the necessary supplies themselves. That will mean they will only get to pay for the service of getting the hair done. If not, they will pay for everything in-house. Times are changing and hair beauty salons are also moving into retail. Thus money-making methods for the hair beauty salon business are evolving.
Location And Premises
The location and premises of your hair and beauty salon are important to consider when setting up your business. This is because your chosen location has a direct effect on how successful your business will be. Thus, when choosing a location for your hair and beauty salon consider where your target market is, whether there is road and foot traffic, as well as how accessible your salon will be. Think about setting up your hair and beauty salon at a popular shopping centre, a mall, or somewhere close to the CBD. It is also important to consider how the surrounding area will affect your business. You do not want to set up your hair and beauty salon in a saturated place where there are a lot of salons because that will not be good for your business. Also consider the size of your premises and make sure that your premises are large enough for your equipment and can accommodate a reasonable number of people. Parking space is also essential when considering your premises. Your customers should not have hard time when it comes to parking space if they are to come to your hair and beauty salon. Your beauty and hair salon business plan should include the costs of renting or purchasing the premises.
Permits/Licenses, Insurance & Business Bank Account
You can be operating a solo hair & beauty salon, as many do or start off as. That does not mean you should operate informally. There are doors you will open for your hair beauty salon business if you formally register it. Follow up on that by applying for a business operating license. Approach your respective municipality offices to seek guidance. When that is in order the next step should be to get insurance for your hair beauty salon business. Insurance providers will offer guidance on the specific types of insurance covers you will need. Garnish all these steps by opening a business bank account for your hair beauty salon. The principle is to separate your hair beauty salon entity from your personal finances.
Competitive Analysis
By nature, the hair & beauty salon business is quite competitive. There is typically always a high number of hair & beauty salons in any central business district. That is why it is vital that you do some research into your competitor dynamics. The best approach is to identify your top 3 notable competitors. Look into the composition of their hair beauty salon businesses. What type of services do they offer? Do they sell any products, if so, which ones? What are their service prices? What are their customers experiences like? What is their customer segmentation dynamics like? Where are they located?
These are some of the questions to guide you in researching your competitors. Go as far as researching into indirect competitors too. These can be hair & beauty salons in other locations with customers you could lure away. You are looking into all these aspects to find ways you can use to make your hair beauty salon outstanding. Always remember that there are too many options for consumers when it comes to hair beauty salons. Any slight shortcoming on your part and consumers will gladly explore other options.
Furniture & Equipment
When it comes to a hair and beauty salon you need the right tools and equipment to be successful in the business. You must invest in good quality hair dryers, styling kits, curlers, combs, and furniture. The chairs that you may need include hair styling chairs, shampoo chairs, dryer chairs & all purpose chairs. The furniture which you purchase for your hair & beauty salon should be c omfortable, durable, and easy to use. The size of your business together with the services you intend to offer will determine the kind of furniture and equipment that you will need for your business. Your hair & beauty salon business plan should include the costs of purchasing the furniture & equipment.
Products And Services
When it comes to the products and services of your hair and beauty salon you need to first understand who your customer is. Researching your target customer will help you understand what their needs are when it comes to hair care. The hair & beauty salon business lends itself to variety in terms of the services that are on offer. For example, you can offer cutting, color, braiding, styling, pedicure, manicure, massages and skin treatments. The individual services and products will vary greatly depending on the tastes and preferences of your client at any given moment in time. There will be lots of troubleshooting along the way because you may be required to respond to requests that were not originally part of your program. The hair salon business is unique in this respect because it varies so greatly depending on the fashion trends and the responses of the clients at that particular time. It is always best to have a variety of products and services in order to increase your business’ earning potential. If you decide to sell hair or other complimentary products it is important to make sure that you source your products from the right supplier. Always purchase your products from suppliers who have good quality products. Any other additional services such as facials, make up application and skincare will help you generate more income and serve a wider customer base. Your hair and beauty business plan should outline the products and services you will offer.
Staff & Management
If you are going to be a customer centric business, you need to have a good team. Service businesses such as a hair and beauty salon need people that know how to work with clients from all walks of life. It is best to hire experienced workers who are passionate about their jobs. Your hairdressers for example, should know how to braid, cut, apply chemical treatments, and communicate well with customers. If you hire people with no experience, it is best to train them first before giving them to intricate tasks. It is important for your beauty & hair salon business plan to include the number of people you need to employ together with their salaries.
Some of the day to day activities of a hair and beauty salon include;
- Shampooing, styling, colouring, hair cuts, braiding
- Manicures and pedicures,
- Skincare treatments, facials and make up application,
- Advertising and marketing,
Other important issues to consider when running a hair and beauty salon are health and safety regulations. Some of the health and safety regulations include cleanliness, the products you use and the general safety of your workers and your customers. It is necessary to conduct proper research and understand the regulations that govern your industry.
Marketing Strategies
Be cognizant of the many customer segments.
In your marketing efforts you must be cognizant of the many customer segments that exist. Borne out of market research, it is prudent to appeal to the biggest segments. Customers in search of hair & beauty salon services are so diverse. There are those who are seeking to keep up with the latest trends. There are those who aim to subscribe to a certain societal class or status. There are also customers who are mostly conservative in their preferences. Do not forget there are kids on the one end and senior citizens on the other end. This is to just show you that your market targeting must be cognizant of the many available customer segments.
Build An Online Profile For Your Hair Beauty Salon
Establishing your hair beauty salon online is highly effective in pushing brand awareness. Sure enough some hair beauty salons do set up digital footprints, but not all. Just being online opens up your hair beauty salon to a limitless audience. Actively and regularly post content and buttress that with running online contests. Offering giveaways for engagement-centred online contests quickly builds your hair beauty salon’s online audience. Get involved with strategic online platforms or activities. For instance, you can offer your services for free to podcasts hosts or social media influencers. These are some the ways you can build your hair beauty salon’s online profile. This will all contribute in making your hair beauty salon business easily discoverable online.
Encourage And Reward Referrals
The hair beauty salon thrives on referrals. It is often the case that someone tries out a hair beauty salon only after someone they trust recommended it. To tap into this dynamic you have to encourage and reward referrals by your customers. You can even put together a customer loyalty programme for your hair beauty salon business. To spice up the referrals element you can offer specials such as discounts. You can also run promotions; basically anything that causes others to refer customers to your hair beauty salon business.
The demand for hair & beauty salon services is very huge and ever increasing. The increase is due to the increased urbanization and population growth. You can offer your services to both male & females, young & old. The kind of services that you provide will determine the kind of customers that you will get. So you should offer services that suit your target market. If you offer good quality services, you will get many repeat customers, as people require hair & beauty services regularly. If you are in need of a retirement plan, or you are a professional simply looking for a side business setting up a hair and beauty salon is something worth considering. You can either set up your own company and create your own brand or go the less risky route and become a franchise. This way you can benefit from a proven successful business model although it may be limiting. Whatever you decide, setting up a hair and beauty salon is a business venture worth considering. To succeed in any business make sure that you understand your target market, and that you research the industry thoroughly.
Keys To Profitability
Diversification into retail and complementary services.
Most hair beauty salons focus on just offering the applicable services. That is limited in as far as revenue and profitability is concerned. You have to diversify into product retail as well. You can do this retail in-store or via an online shop. There is a wide range of products you can sell in a hair beauty salon. The idea is to make it possible for every client to spend as much as possible. Complementary services you can add include a wide range of body treatments or therapy e.g. massages. This all aims at making your hair beauty salon a one stop shop.
Going To Digital
This refers to more than just being active online. This specifically refers to availing digital services such as online booking and online payments. This will differentiate your hair beauty salon; most hair beauty salons do not offer digital services. Streamline these services by using new age technologies such as chatbots and artificial intelligence assistants. Already the common social media platforms you use can be integrated with such innovations. The basic thrust is to offer convenience and efficiency for your clients.Once you have internalized all this information you are ready to start your hair beauty salon. Your biggest sources of valid information are already existing hair beauty salons. Closely studying them will open your eyes to tricks of the trade.
Before setting up any business you need to develop a well thought out hair & beauty salon business plan. A business plan will help you think through your financial, operational, and marketing plan as well as develop a functional strategy. With a hair and beauty business plan you can also figure out if your business will be profitable or not. You can also determine the risks associated with your business and find ways to minimise them. A beauty and hair salon business plan is a useful tool both in the short run and long run.
Pre-Written Hair & Beauty Salon Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements
For an in-depth analysis of the hair & beauty salon business, we encourage you to purchase our well-researched and comprehensive hair & beauty salon business plan. We introduced the business plans after discovering that many were venturing into the hair & beauty salon business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.
The StartupBiz Global hair & beauty salon business plan will make it easier for you to launch and run your hair & beauty salon business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a hair & beauty salon. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the hair & beauty salon business.
Uses of the Hair & Beauty Salon Business Plan (PDF, Word And Excel)
The salon business plan can be used for many purposes including:
- Raising capital from investors/friends/relatives
- Applying for a bank loan
- Start-up guide to launch your hair & beauty salon business
- As a hair & beauty salon business proposal
- Assessing profitability of the hair & beauty salon business
- Finding a business partner
- Assessing the initial start-up costs so that you know how much to save
- Manual for current business owners to help in business and strategy formulation
Contents of the Hair & Beauty Salon Business Plan (PDF, Word And Excel)
The business plan for hair & beauty salon includes, but not limited to:
- Marketing Strategy
- Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
- Industry Analysis
- Market Analysis
- Risk Analysis
- SWOT & PEST Analysis
- Operational Requirements
- Operational Strategy
- Why some people in the hair & beauty salon business fail, so that you can avoid their mistakes
- Ways to raise capital to start your hair & beauty salon business
The hair & beauty salon business plan package consists of 4 files
- Hair & Beauty Salon Business Plan – PDF file (Comprehensive Version – 77 Pages)
- Hair & Beauty Salon Business Plan – Editable Word File (Comprehensive Version – 77 Pages)
- Hair & Beauty Salon Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 43 pages)
- Hair & Beauty Salon Business Plan Automated Financial Statements – (Editable Excel File)
The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change.
Click below to download the Contents Page of the Hair & Beauty Salon Business Plan (PDF)
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Get the Hair & Beauty Salon Business Plan (PDF, Word And Excel)
Click Buy Now below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!
If you want to purchase multiple business plans at once then click here: Business Plans Store.
The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.
We wish you the best in your hair & beauty salon business! Check out our collection of business plans , and more business ideas .
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How to Write a Beauty Products Business Plan
Updated: 22 March, 2022
As a founder of a beauty brand start-up, you’ll need a clear vision, a well-written beauty products business plan and to have put some skin in the game in terms of hard work, time and funds. But how do you go about getting started on that all-important business plan and what should it contain?
In this blog post, we summarise the 10 key steps new beauty entrepreneurs need to work through to write a business plan for a cosmetics company. This is essential reading for anyone wondering how to start a beauty business from home as it makes you aware of just what you will need to think through and start planning for.
Running a cosmetic business requires you to be very organised. You will need a strong business plan that leads you through all of the main components of your cosmetic business. The relief is that your business plan does not need to be the size of a thesis. In fact, the more concise it is the better as you will be able to tackle it and feel like referring to it in the future.
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Our step-by-step video guide below is based on the business planning exercises we provide as part of our Diploma in Beauty Brand Business Management . The Diploma is an extensive, six-module course that takes you on an intensive journey from would-be entrepreneur to empowered founder armed with a structured business plan. Pre-enrol to find out more about this diploma and our other courses.
10-Step Guide to Your Beauty Products Business Plan
Step 1: why your beauty business needs a plan.
The first step is to set yourself a challenge: ask yourself why you are writing a business plan in the first place. There is no point in going through the motions of writing a beauty product business plan. You need to buy into the very concept of business planning.
We know that the thought of writing a business plan can seem daunting. However, your business plan is a necessary and very important strategic document as it focuses your energy, time and resources on a clear end game; not only that of launching a successful beauty business, but also of ensuring it has the potential to thrive longer term.
Your business plan isn’t just to show potential investors and otherwise hide away in a filing cabinet. It is a tool to refer to every time you are faced with important decisions. Your plan guides your decision-making and makes the everyday of running your beauty business simpler and smoother.
It will take time to write your business plan as it summarises the hard work you need to do beforehand in discovering your vision, working out your ‘why’ and what your brand stands for, what you’ll be selling, where you’ll be selling, who your competitors are and what your market gap is, and how you’ll fund your business. It also entails drafting a full financial plan, based on things like sales’ forecasts.
With this mindset challenge out of the way, let’s cover the key areas of your plan in the next steps.
Step 2: Your beauty brand mission and vision
We’ve seen many start-up beauty entrepreneurs rush into designing their branding before they have even worked out why they are in business. Before branding, come your vision and mission. Often confused and easily ignored, these two statements are the guiding lights of your business.
First, let’s define them. Your vision is about your bigger dreams. It isn’t simply that you want to make organic formulations to sell to anyone. Your vision statement sets out how you want to make a difference with your beauty brand. At Formula Botanica, our vision, in brief, is to make natural formulation as commonplace as cookery.
Your brand mission statement says how you intend to achieve that vision. At Formula Botanica, our mission is to ‘teach the world to formulate’. As you can see from our example, the mission is practical and active and states how we accomplish our vision – through teaching and our online courses.
When you write your brand vision and mission statements, you’re not writing boring, bland, catch-all statements. Coming up with why your beauty brand exists and how it serves your customers is not a quick back-of-the-envelope exercise either. It may take you weeks to define your vision and mission, but this is time well spent as these statements are the heart of your beauty business. Don’t move on to the next steps until you have total clarity on them.
Step 3: Your niche and customers
It’s all well and good having your vision and mission, but if you don’t know your niche in the beauty market nor much about whom you are selling to, then you might not have a business at all. We’re sure you’ve heard this advice a hundred times, but you need to know exactly who you’re going to be selling to. You need to understand who this type of person is, how they live and how they shop.
Once you know who your target customer is, all of a sudden everything clicks into place and becomes easier in terms of selling. You know which marketing messages work best for your customer, you know what they’re looking for and you know how to sell to them. When starting your beauty products business, you need to have a niche and that niche cannot be ‘organic’ or ‘natural’. There are so many untapped niches in the beauty industry, for instance, skincare for women in their fifties, skincare for certain types of athletes (swimmers, runners, etc.), and skincare for teenage boys.
Jot down bullet points about your ideal customer; include where they live, what other brands they buy, how they holiday, what their key skincare issues are and so on. Be brief but on point. Home in on a single person – often called your brand ‘avatar’. It might sound tedious to do, but once you have that person clearly in your mind, everything in your business will work to meeting their needs. Just ensure that you really do have a niche that exists.
We reported on some trends from In-Cosmetics Global , in Paris (April 2019). We’re not suggesting you need to keep up with the latest fad in the beauty industry, but do your market research thoroughly so you can decide where to position your brand and products.
Step 4: Your beauty products
Your business plan needs to detail your initial product(s) and explain what their sales’ proposition is and how they meet your target customers’ needs. This sounds simple to do, but believe us when we say we have seen new beauty entrepreneurs incur huge expenses as they change their direction and minds on products just after launching. Bringing new products on board can often be a way of diverting yourself from the hard task of marketing and sales.
When you learn to formulate natural skincare, you create a diversity of products without much thought about how they fit together as a range or as a beauty routine for customers. When you think like a business, you need to understand very clearly what you are selling and what proposition your products offer your target customers.
It is possible to launch with a single product, and there are well-known examples of beauty brands with only a ‘hero’ product to their name. If you are creating a range, work out how the products complement each other. Also, given issues of sustainable consumption, think about how a single product can demonstrate a unique selling proposition by multi-tasking.
Your range has financial implications so you need to decide how many products to launch with and which create a minimal viable range that makes sense for your budget and for your customers’ needs. Above all, your cosmetics’ range will need to demonstrate it has a place in the market and how it improves your customers’ lives.
Step 5: Your competitors
Yes, your competitors most certainly have a place in your skincare business plan. You, as the founder, bring your individual perspectives and experiences to your brand, so in one sense you have uniqueness built into the foundations of your beauty business. That said, you need to keep a close eye on the movers and shakers in your niche and in particular at your product range’s price point. Knowing your competitors keeps you on your toes and is information any investor will ask for, up front and early on.
It can be frustrating at times to research your competitors as their websites might be PR speak and not give much away. Look for interviews with the founders and follow them on all their social media to glean more. Competitor research can help you identify areas where your brand can thrive and can show you more effective ways to grow customer loyalty – and build your business. See what they are doing so that you know what’s working for them and what isn’t. Write a list of their strengths and weaknesses to see how you can do better. You also need to know where to position yourself in comparison to your competitors.
Don’t obsess about your competitors, but check in on what they are up to every few months. Your aim is not to copy them, but to control your beauty products’ conversation. Again, if you have clarity on the earlier steps – mission, vision, niche and customer – then you are on solid ground. It is just good business sense to know what is going on in the market.
Step 6: Your manufacturing strategy
Your manufacturing strategy is a large part of your business strategy. You need to decide whether you will be producing your beauty products yourself in your own (home) lab – according to Good Manufacturing Practice (GMP) , using a contract manufacturer or opting for private label products. You need to define also which route suits you at launch and mention any plans to switch model later on.
Each model has its pros and cons depending on your mission and vision, as well as implications for important aspects of your business such as distribution, logistics, financing, and contractual obligations to retailers who stock your brand. How many units of products do you envisage creating a year? Which model suits your entrepreneurial ambitions and lifestyle? As you can see, your business model and manufacturing model go hand in hand. Having an end goal in sight is critical to shaping your overall business plan, the amount of capital you need to raise and the way you conduct your day-to-day operations.
There is no right or wrong choice here, but ensure you know the implications of whichever route your opt for. It might sound perfect making your own products at home in small artisanal batches, but we do know of beauty entrepreneurs who find their business sky rockets faster than they imagined. They then play catch up trying to find and fund outsourced manufacturing so they don’t let retail stockists down. This is a critical area of your business plan and needs you to consider your vision and ethos, as well as think about your own time, hiring staff, and your overall financial situation.
Step 7: Your retail strategy
We’ve seen many indie beauty entrepreneurs think they can sell direct to consumer from their website alone. To do this successfully, you need to invest in becoming a proficient digital marketer – or outsource the role. It can be tempting at the outset to want to sell directly from your own website because your keep all the profit yourself. However, although you receive lower profit margins by having your products stocked in stores and e-stores, retailers can help get your products sold and your brand known as they have a ready customer market; whereas you are unknown and have to build awareness of your brand from scratch.
The work you have done so far in defining your niche, customers, competitors and product range should indicate which retailers suit your brand best. Will your brand fit into the mass, so-called ‘masstige’, premium or luxury retail categories? And which retailers do you hope will stock your brand? What are their likely margins and what implications does this have for your manufacturing model and financial forecasts? Will you also work with distributors in certain markets, especially overseas, and again, how do their margins affect your bottom line?
You must address all these questions and more in your beauty business plan . It is no good working out how and where to sell once your products are all stacked in boxes in your living room or at a warehouse!
Step 8: Your funding
We might have left finances to last, but finding the money to fund your business is an issue that dominates your entire business plan. As you’ve seen, each previous step has financial implications. As we mentioned in our post on how to start a cosmetic business from home , you won’t be able to run a successful beauty brand without having a firm grip on finances. Having sound plans for raising finance at various junctures in your business is sound business practice.
Your business plan needs to cover the different types of funding options available to you now and in the future, whether ‘love money’ loaned from friends and family, bank loans or other sources such as crowdfunding. it needs to look at short-term and long-term sources of finance. You need to understand and pre-empt what your potential investors will ask you about financing and demonstrate in your business plan that you and your business are worth investing in.
Step 9: Your financial forecast
If you are reading this, it is likely you are thinking of starting an indie beauty business. As business plans are best written in the first year of your beauty business, you may well be pre-revenue when you draft it – or need it when pitching to investors. You may not have sales yet, but you can still show some key figures on the size of your market and your brand’s potential.
To introduce your financial forecast, you should include a timeline showing your milestones, such as when you started, your key achievements, any brand or packaging development, what stage you are at now, i.e. do you have a product in creation and how much have you invested or fund-raised so far? If you are already selling, then you can show how much investment has gone into the company already, what returns and sales you have and what your financial projections are.
There will be a need for you to factor in expenses you hadn’t thought of. One such ‘hidden’ expense we see many beauty entrepreneurs fail to predict is the need to cover retailers’ promotions. Stores generally expect you to contribute to their promotions of your products. Cashflow is everything in a business, even one selling successfully. You may face shortfalls of cash while waiting for retailers to pay you. That time lag means your day-to-day business can grind to a halt if your cash is tied up in stock and you have nothing to cover buying in more raw materials to keep production going or to cover promotions or seasonal campaigns.
As you can see, financial forecasting is about your day-to-day business, and this alone is one reason you need to revisit your business plan frequently. You need to keep an eye on your profit and loss sheets and map the trends monthly. Learn as much as you can yourself about financial forecasting and measuring your business’ financial health. Having an accountant or financial expert assist with this information can help you be better prepared both day to day and when talking about your finances to potential investors.
10: What to do with your plan now
Congratulate yourself. You have made it through the first draft of your business plan – or roadmap. But, now comes perhaps the hardest step of all; that of doing something useful with your business plan, as opposed to archiving it in some filing cabinet. This is a plan to revisit and adjust, and to assess your business’ health and performance against. It is not a document to present to banks and potential investors at the start of your business journey and then forget all about.
So, what exactly do you need to look at it for, and how often? Let’s take just a few examples of areas you will need to review.
First, you need to revisit your financial forecast monthly. See how your budgeting is measuring up against actual sales and expenses. Are things on track? Either way, yes or no, you will have a benchmark against which to measure your current business health. This information will guide you as you go forward.
Then, revisit your competitors and the overall market situation. How have things changed and how might this affect your product range, pricing or development? Be aware that you need time to get established in your market. Knee-jerk reactions can be costly. But use your plan to monitor things.
Examples of areas to review annually are your mission, vision and niche. Was your research when drafting the plan accurate? Have you proved the concept of your brand and product range? Access to a mastermind group of like-minded business founders, even in different sectors, or a mentor can help you work through any changes you think are necessary to your core statements. Again, think these through basing decisions on financials too.
Pre-enrol in a Formula Botanica course and learn how to start a cosmetic business
We hope our points have given you the outline of what you need in to think through in starting a beauty business. If you have a mission to create a beauty brand that’s bigger than yourself – a skincare brand, haircare line or makeup range that changes people lives – we can help you learn how to formulate your own products and all about bringing a brand to market.
Pre-enrol now in our Diploma in Beauty Brand Business Management – the ultimate online training programme in starting or growing your indie beauty brand. We like to refer to it as a Beauty Brand MBA. It is a combination of award-winning teaching materials and a web summit with 30+ influential speakers drawn from the best in the beauty and business community.
Or why not pre-enrol on one of our formulation diplomas and courses in skincare, haircare and cosmetic science to change your life through natural formulation? All our courses are fun and empowering and can be career changing.
Your start-up costs with a beauty business vary according to where you set your sights and relate very much to your personal goals and circumstances and not only to current funds and cash flow. The ballpark figure you find is around US $20,000 or similar in Euros. If you wish to outsource, initial start-up costs are high as most contract manufacturers require large minimum order quantities. Similarly, your branding and packaging also rack up costs especially if you are aiming at the more luxury end of the market. Writing a business plan to help you think through all the variables can give you a clearer idea of your beauty business start up costs and help you plan finances as your business grows. You can start on a small budget by making product at home to sell at local markets. Work out your personal goals and lifestyle needs first to have an idea of what costs you will face.
Indie beauty is flourishing and ever more skincare entrepreneurs find a niche and enter the market. But, finding a niche that resonates with customers is key to defining what type of beauty business to launch. Being clean, green, natural or even organic is not enough these days to necessarily differentiate your potential beauty business. Think carefully about how your beauty products will resolve the issues and fulfill the needs of a clear segment of consumers. Do not be all things all to people. By researching for and writing a beauty brand business plan, you will shape your ideas and define a viable product offer, customer base and route to market.
Join us at Formula Botanica, where tens of thousands of students and followers take our free and paid online courses to learn how to formulate organic skincare and haircare for themselves or to sell and also how to set up a beauty brand and business.
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Liz is Formula Botanica’s Content Coordinator and joined our team in August 2020. Liz worked as a professional blogger, journalist and site developer for many years and was also part of the Formula Botanica student community. Read more about the Formula Botanica Team .
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Home » Business Plans » Beauty Care Sector » Beauty & Hair Salon
How to Write a Beauty Salon Business Plan [Sample Template]
Are you about starting a beauty salon ? If YES, here’s a complete sample beauty salon business plan template & feasibility report you can use for FREE to raise money . If you are conversant with the aphorism that says; ‘ looking good is good business’ , then you will agree that those who are at the helms of affair in the beauty trade knows how great and relevant it is to continue to be relevant in the industry.
Why Start a Beauty Salon?
As a matter of fact, the art of looking good is one activity nearly all women love to partake in. This is because of the point that they do not like to be seen as shabby looking. It is for this reason that some women do not mind to go to any length to look and feel good. One of the ways through which these women try to look their best is by making sure they get all their beauty fantasies and desires adequately met.
They see to it that they have the hair done, nails done; they get the best make up and spa treatments amongst others. This is why the beauty salon business has come to stay for a very long time to come.
If you think that starting a beauty salon is what you want to do, then care must be taken to do the adequate and needful research that will help you operate and launch out at the optimum. Below is a sample beauty Salon business plan template.
A Sample Beauty Salon Business Plan Template
1. industry overview.
A beauty salon trade is one industry that promises to fulfill the fantasies and needs of women who love to look and feel their best at all times. Some of the offerings at a beauty salon include; hair perming, nail grooming, manicure, pedicure, fixing of hair weaves, braiding, amongst many others.
It is important to note that most beauty salons also offer spa services. This is so that they can give their clients an all-round beauty experience. There are around 400,000 beauty salons in the united states of America. Those who are employed to offer the services of the nails are known as the hair stylists.
Beauty salons are also known to offer some skin beauty services. Some of these services include; waxing, skin polishing, microderm abrasion and what have you.
Research has shown that those who work in the United States of America make good money from it because of the teeming population of people who seek the services of these beauty salons. The population of people who work at the salons include; immigrants, Africans, Spanish people, and a whole lot more.
The training required for the beauty salon work is small and inexpensive; the work does not require high level of qualification so far as you are able to communicate with your clients without difficulty. In the same vein, the amount of capital is not much compared with if you had to open some other businesses that needed a huge capital base.
2. Executive Summary
Simply Cute Beauty salon is a classy beauty salon that will be opened in Manhattan, New York, America. We have chosen New York because we think that it would be an amazing opportunity to have the crème de la crème in the society and in showbiz visit our nail hub.
The business will be run as a very standard beauty salon coy, and we shall see it that all clients from old to young are given the very best of services. Our services will cover areas such as; hair perming, relaxing of hair, manicure, pedicure, nail painting, nail fixing, nail trainings, fixing of weaves, braiding, and the sales of other beauty related stuff.
We are aware that businesses these days require diverse and sophisticated approaches. This is why we will be sure to be abreast with the creativity and trend which the trade is exposed to. We shall also be involved in the training of budding entrepreneurs who may want to venture into this industry. Even though starting a nail salon might look really pretty easy to start, we intend to bring in strict professionalism that will make up stand out.
Simply- Cute Beauty salon is primarily focused to help its clients look their very best at all times. We would try as much as lies within our power to surpass the expectations of people. Our prices would also be very affordable; we do not want to scare our new clients away with our pricing. As a matter of fact, we plan to lower our pricing so that we can gain good grounds within our startup period.
We plan to hire the best hands in the city of New York to help us drive our biasness. This is one of the reasons why who do not mind to pay our employees well because we know that we are striving for a goal and that is the goal of gaining loads of clients. In addition, much more than just satisfying our clients, we also want to see new entrepreneurs empowered by us, as they emerge to start their own nail salon business.
We shall also be involved in the sponsoring of various programs that are hosted in the locality which we are located. Shows like fashion shows, hair exhibitions, entertainment shows, amongst many others. This is o that we are able to give a good account of ourselves as we launch out.
3. Our Products and Services
We shall be known to offer strict professional beauty related services at all times. This is so that we do not deviate from our core. Here below are some of our business offerings that we are to be known for in Manhattan New York;
- Fixing of artificial nails
- Braiding of hair
- Fixing of weaves
- Skin waxing
- Skin polishing
- Perming of hair
- Training of budding entrepreneurs
- Sale of nail accessories
- Sale of women accessories
- Sale of makeup stuff
4. Our Mission and Vision Statement
- Our vision is to provide our teeming clients with the best of beauty services, such that is hard to experience in Manhattan, New York.
- We strive to achieve this with our overly trained stylists and attendants and the ambience which our beauty salon has to offer.
- Our mission is to provide professional and creative service to our clients- thereby meeting their beauty needs at all times.
Our Business Structure
At Simply- Cute beauty salon, we know that having a solid structure will make us drive our beauty business really smoothly. Therefore, we will build a firm business structure that can support the growth of our business. We will ensure that we hire competent hands to help us build the business of our dream.
Below is the business structure that we will build simply- cute beauty Salon
- Chief Executive Officer
Salon Manager
- Accountant/Cashier
- Front desk officer
- Hair stylist 1
- Hair stylist 2
- Hair stylist 3
- Sales attendant
5. Job Roles and Responsibilities
Chief Executive Office
- Responsible for providing direction for the beauty salon.
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall salon strategy.
- Responsible for building a strong customer care system.
- Responsible for fixing prices and signing business deals
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the business.
- Reports to the board about the salon.
- Coordinates training programs for budding entrepreneurs.
- Handle all paper documents for the coy.
- Identifies training and development needs for the employees through job analysis, appraisals and consultation
- Designs job descriptions
- Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
- Facilitates and coordinate strategic sessions.
- Works directly with the chief executive officer
- Responsible for preparing financial reports, budgets, and financial statements for the organization
- Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
- Responsible for financial forecasting and risks analysis.
- Performs cash management, general ledger accounting, and financial reporting for one or more properties.
- Responsible for developing and managing financial systems and policies
- Responsible for administering payrolls
- Ensures compliance with taxation legislation
- Handles all financial transactions for the company
- Serves as internal auditor for the company
Front Desk Officer
- Receives Visitors / clients on behalf of the organization
- Receives parcels / documents for the company
- Handles enquiries via e-mail and phone calls for the organization
- Distribute mails in the organization
- Handles any other duties as assigned my the line manager
Hair Stylist 1, 2 and 3
- Sees to it that the client gets exactly what they wanted.
- Creates styles that are creative
- Gives clients a lifetime experience for patronizing
6. SWOT Analysis
Simply- cute beauty salon has engaged the services of a core professional in the area of business consulting and beauty to assist the firm in building a solid beauty one stop shop that can favorably compete in the highly competitive beauty industry.
Part of what our team of business consultant did was to work with the management of our beauty salon in conducting a SWOT analysis for our salon. Simply- cute beauty salon is very dear and promising to us. We believe that what they have come up with is in our own best interest and that is why we aren’t in any way going to joke with their findings.
Here is a summary from the result of the SWOT analysis that was conducted on behalf of simply- cute beauty salon.
Our core strength lies in the power of our team; our workforce. We have a team – made up of the Vietnamese women and other immigrants that can go all the way to give our clients value for their money. We are well positioned and we know we will attract loads of clients from the first day we open our doors for business.
As a new beauty salon in the area we have decided to operate from, it might take some time for our organization to break into the market; that is perhaps our major weakness.
- Opportunities:
The opportunities in the beauty salon industry can be said to be very promising despite the high level of competition that abounds. One of the opportunities is the fact that there are loads of people that engage the services of manicurists, and we will strive to be the leading ones.
Some of the threats that we are likely going to face as a beauty salon operating in the United States are unfavorable government policies, the arrival of a competitor within our location of operations and new trends in trade that often affect patronage.. There is hardly anything we could do regarding this threats other than to be optimistic that things will continue to work for our good.
7. MARKET ANALYSIS
- Market Trends
Quite a number of distinct trends have emerged in recent times in the beauty industry which is why beauty salons are positioning their organizations to attract all and sundry. As a matter of fact, this is one of the things that makes most nail studios to spruce up their creativity level so that they
In this type of business, one of the things that could possibly make one stand out from the competitive crowd is having a top notch customer service. If possible there is the need to place a follow up calls to all clients from time to time. Those who are known to engage in such exercises have come to know that they attract more and more clients as the days go by.
In addition, no matter how bad the economy may be, people still fund or rather still deem it very important to have their nails done. This simply means that there would be more money coming into the coffers of those who operate the business, even though the economy bites hard at the people.
8. Our Target Market
The target market which we are all out to serve are primary the female folks. This is because of the fact that they are the ones who will leave no stone unturned in seeing that they look their best. Whilst some may do this to continue to be attractive to their partners, yet others cannot just do without looking good.
As such, our target market cuts across all sectors. Also our beauty salon will have a variety of practice areas to help budding nail manicurists grow. Our target market cuts across women of different class and people from all walks of life, local and international organizations as well.
We are coming into the industry with a business concept that will enable us work with the highly placed people and celebrities in the country and at the same with the lowly placed people and smaller businesses. In other words, our target market is the whole of the United States of America and subsequently other parts of the world. Below is a list of the people and organizations that we have specifically designed our services for;
- Females in the Banks, Insurance Companies and other related Financial Institutions
- Females in Businesses and Entrepreneurs
- College students
Our competitive advantage
A close study of the beauty industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact it is becoming really tough to break even in this market because of the number of people who are in it.
However, we are also aware that this hasn’t deterred people from braking even and smiling to the bank. This is one of the reasons why we have added other services that are beauty related, this is so that we do not miss out in any way.
Beauty salon may be a new entrant into the business beauty industry in the United States of America, but the management staffs and board members are considered gurus. They are people who are core professionals and licensed and highly qualified beauticians in the United States. These are part of what will count as a competitive advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning ;that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.
9. SALES AND MARKETING STRATEGY
- Sources of Income
It is the wish of every business to generate income at all times and our beauty salon is one of such businesses. Simply – Cute beauty Salon is established with the aim of maximizing profits in the beauty industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis and sign retainer – ship with most of our clients.
Hence, there are several ways through which we plan to make this money at all times. Simply- Cute beauty salon will generate income by offering the following services;
- Fixing of hair weaves
- Skin treatment
- Spa treatments
- Fixing of acrylic nails
- Fixing of French nails
- Sale of other female accessories
- Training people of the art of nail care and fixing
- Home services in all the aspects listed above
10. Sales Forecast
There will always be a need to do some business and sales forecasting as a business. This is because of the drive it gives one to achieve it. In the same vein, simply- Cute beauty salon has several sale projections that we will be all out to achieve. For as long as there are female folks in New York, we know that we will be able to reach our sales goals in no distant time.
We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base beyond New York City, New York to other states in the U.S. and even the global market.
We have been able to critically examine the beauty market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in New York.
Below is the sales projection for simply- Cute beauty Salon. It is based on the location of our nail salon and the wide range of other addendum services we will be offering;
- First Year-: $100,000
- Second Year -: $250,000
- Third Year-: $700,000
N.B : This projection is done based on what is obtainable in the industry.
- Marketing Strategy and Sales Strategy
We are mindful of the fact that there is stiffer competition amongst nail salons in United States of America; hence we have been able to hire some of the best business developer to handle our sales and marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.
We will also ensure that our excellent job deliveries speak for us in the market place; we want to build a standard beauty business that will leverage on word of mouth advertisement from satisfied clients (both individuals and organizations).
Our goal is to grow our beauty salon to become one of the top 20 salons in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the U.S but in the world stage as well.
Simply – Cute beauty salon is set to make use of the following marketing and sales strategies to attract clients;
- Introduce our business by sending introductory letters alongside our brochure to organizations and key stake holders in New York and other parts of the U.S.
- Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
- List our business on yellow pages ads (local directories)
- Attend relevant international and local expos, seminars, and business fairs et al
- Create different packages for different category of clients.
- Leverage on the internet to promote our business
- Engage direct marketing approach
- Encourage word of mouth marketing from loyal and satisfied clients
11. Publicity and Advertising Strategy
We have been able to work with our in house consultants and other brand and publicity specialist to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to take the consulting industry by storm which is why we have made provisions for effective publicity and advertisement of our beauty based business.
Below are the platforms we intend to leverage on to promote and advertise simply- Cute beauty salon business;
- Place adverts our consulting firm on both print and electronic media platforms
- Sponsor relevant TV shows and radio programs
- Maximize our firm’s website to promote our business
- Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business.
- Offer Pro Bono services as part of our community social responsibility via fashion shows, beauty exhibitions and what have you.
- Brand all our official cars.
12. Our Pricing Strategy
One of the ways through which we know that we will be able to get more clients within a short period of time is when our pricing is on the moderate level. Being on the moderate level means that we are able to maximize profit in a ways that doesn’t put holes in the pocket of pour clients.
As such, we are looking at lowering our price a bit below that of our competitors, so that we can gain good grounds in the market and become a house hold name and a force to reckon with. This is very important because when our pricing becomes too high, the clients may have the options of switching over to our competitors and we do not want that to happen in any way.
So, we are poised to keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to newbies and clients who have some special occasions like Birthdays.
This means that for clients whose special days we remember, we will invite them over to the salon on that special day and then offer our services for free to them. We will also make sure that we do not lower our quality in any way because we are offering these services for free.
We are also aware that there are some clients that would need regular home services, as well as need some consultancy and advisory services and assistance on how they can launch their own beauty salon business, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.
- Payment Options
We know too well that we will be dealing with different types of clients, and that is one of the reason why we shall have different payment options to cater to all and sundry. At Simply- Cute Salon, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them.
Here are the payment options that we will make available to our clients;
- Payment by via bank transfer
- Payment via online bank transfer
- Payment via check
- Payment via bank draft
- Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.
13. Startup Expenditure (Budget)
Starting a beauty salon trade can be cost effective; this is so because on the average, you are not expected to procure any expensive machines and equipment. Basically what you should be concerned about is the amount needed to secure a standard office facility in a good and busy business district, the amount needed to furniture and equip the office, the amount needed to pay bills, promote the business and obtain the appropriate business license and certifications.
Basically, this is the area we are looking towards spending our start – up capital on;
- The Total Fee for incorporating the Business in New York – $750.
- The budget for Liability insurance, permits and license – $2,500
- The Amount needed to acquire a suitable Office facility in a business district 6 months (Re – Construction of the facility inclusive) – $40,000.
- The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, fittings, safety gadgets and electronics, hair equipment et al) – $2,000
- The Cost of Launching your official Website – $600
- Budget for paying at least two employees for 3 months and utility bills – $30,000
- Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
- Miscellaneous – $1,000
Going by the report from the research and feasibility studies, we will need about $150,000 to set up a small scale but standard consulting firm in the United States of America.
Generating Funding / Startup Capital for Simply- Cute Beauty Salon
Simply- Cute beauty salon is going to start as a private business that will be solely owned by Mrs. Andrews. She will be the sole financial of the firm, but may likely welcome partners later which is why he has decided to restrict the sourcing of her start – up capital to 3 major sources.
These are the areas we intend generating our start – up capital;
- Generate part of the start – up capital from personal savings
- Source for soft loans from family members and friends
- Apply for loan from my Bank
N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
14. Sustainability and Expansion Strategy
It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to offer a wide range of nail beauty services to both big and small clients.
We know that if we continue to deliver excellent hair services and general beauty services, there will be steady flow of income for the organization. Our key sustainability and expansion strategy is to ensure that we only hire competent employees- like the very experienced Vietnamese ladies.
We will create a conducive working environment that will add to the wealth of experience that our team has. In the nearest future, we will explore the options of either merging with other beauty related businesses in the industry, in order for us to increase our market share.
We know that if we implement our business strategies, we will grow our nail salon business beyond New York City, New York to other states in the U.S in record time.
Check List / Milestone
- Business Name Availability Check:>Completed
- Business Incorporation: Completed
- Opening of Corporate Bank Accounts various banks in the United States: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of All form of Insurance for the Business: Completed
- Conducting Feasibility Studies: Completed
- Generating part of the start – up capital from the founder: Completed
- Applications for Loan from our Bankers: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
- Recruitment of employees: In Progress
- Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
- Creating Official Website for the Company: In Progress
- Creating Awareness for the business (Business PR): In Progress
- Health and Safety and Fire Safety Arrangement: In Progress
- Establishing business relationship with key players in the industry: In Progress
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Hair Salon Business Plan
Are you thinking of starting a hair salon We have prepared this sample hair salon business plan that guides you on every stage of your business plan writing
Cutting and styling hair is an art not many are adept with.
After all, it takes more than artistic talent to give cuts that suit different hair. And if you are someone who has this talent, then you might have thought of having your hair salon business.
Having your hair salon business is possible and just requires two things for success. That is, skills to make people’s hair look pretty and a hair salon business plan.
Here are a few facts about the hair salon industry and steps to setting up your business. But at the same time, the prospect of having a business is overwhelming to many of us. You don’t need to worry though!
Industry Overview
The spa and salon market stood at an impressive value of $138.9 billion in 2020 , and as people continue to return to salons after the pandemic, the market’s value is expected to rise at a higher rate.
The rise in personal care and beauty spending is one of the major reasons for the growth of the hair salon industry.
Apart from beauty purposes, hair salon businesses have also seen a rise due to the increasing demand for hair care services.
Things to Consider Before Writing a Hair Salon Business Plan
Find your usp.
A hair salon gives several services including cutting, coloring, styling, and hair care. Apart from that, your customer service, prices, and a lot of other things make your services a package deal for your customers.
But out of everything that makes up your business, you have to do something that you do differently or better than your competitors . This would help you stand out and become memorable to your customers.
Build your client base
Although this is an ongoing process, getting a head start with building your client base is essential. Know what sources you can use to reach out to your clients , what makes them pick a hair salon service, what makes them come back, and so on.
Knowing these things gives you an edge over businesses that dive right in without an action plan.
Find the ideal location
The ideal location will be both accessible and functional. A good location for a hair salon would be either located in a busy neighborhood or places which people frequent between home and work.
A good location makes accessing your services more convenient and hence more in demand.
Design your salon for both form and function
Although it is advisable to hire a designer to design your salon in a way that is functional and also looks appealing. But cash crunches, startup costs, and whatnot might leave lesser scope for a designer in your budget.
In such a case you can design your salon with the help of catalogs, outside inspiration, and your creativity to make it as functional as possible and build upon and redesign it as your business grows.
Writing Your Business Plan
If you are planning to start a new hair salon business, the first thing you will need is a business plan. Use our sample Platinum Hair Salon Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing a business plan for your new hair salon business, spend as much time as you can reading through some samples of the hair and beauty salon business plans .
Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Platinum Hair salon Business Plan for you to get a good idea about how perfect a hair salon business plan should look and what details you will need to include in your stunning business plan.
Hair Salon Business Plan Outline
This is the standard hair salon business plan outline which will cover all important sections that you should include in your business plan.
- Business Overview
- Our Services
- Goals and Objectives
- Keys to Success
- Katarzyna Doe
- Legal Business Description
- Hiring Plan
- Products & Services
- Market Trends
- Target Market
- Market Analysis
- Customer Profile
- Competitive Summary
- Competitive Advantage
- Sales & Marketing Strategy
- Sources of Income
- Sales Forecast
- Pricing Strategy
- Publicity and Advertising Strategy
- Personnel Plan
- Startup Costs
- Important Assumptions
- Profit & Loss Projections
- Balance Sheet Projections
- Cashflow Statement
- Business Ratios
After getting started with Upmetrics , you can copy this hair salon business plan example into your business plan and modify the required information and download your hair salon business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.
Business Planning Resources
We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.
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A business plan for a hairdressing salon – what should it include and how to prepare it?
Preparing a business plan for a hairdressing salon is one of the first steps you need to take when starting your own business of this type. This is important because during this time, you will plan all the crucial aspects linked to your company’s functioning. So what exactly should your business plan contain? What is a business plan? In simple terms, it is a blueprint which helps you make sure that you are building your business on solid foundations. By carefully planning and analysing all the key elements of your company, you prevent difficulties which could disrupt, or worse still, halt the growth of your company in the future. When you suddenly become aware that you have forgotten about key aspects, sometimes it is too late to rescue the entire enterprise. A business plan for hair salon is nothing else but a preliminary outline of your company which will enable you to avoid unpleasant surprises while implementing your ideas and objectives.
SWOT analysis
The preparation of a hair salon business plan will certainly be made easier with a SWOT analysis of your hairdressing salon , which will help you identify potential opportunities and threats, as well as the strengths and weaknesses of your new company. Making a clear description of each of these issues will be extremely useful when making various decisions – for instance, those concerning the location of the premises, the selection of services to be performed or the need to employ additional staff.
A business plan for a hairdressing salon – components
A business plan for a hairdressing salon should include an outline of all aspects of its functioning:
- Define your target group Decide who you want to sell your products and services to. Remember that it is impossible to make everyone happy. Take advantage of the knowledge gained when researching the market and create a profile of your target customer. It will be required to later define other aspects, such as your offer, your communication channels, etc.
- Define the scope and standard of services This is one of the most important elements of a hairdressing salon's business plan. Decide: Do you want to focus on a wide range of services or specialise in one particular area? Create a specific offer and set the prices. When making your decisions, you should combine the knowledge of the needs of your potential clients and include your competitor's ideas, as well as your own preferences for the services you would like to provide.
- Choose the premises and design the space Once you have made a decision about your offer, you will be able to determine what space you need to organise the required workstations. Be aware of the requirements for separate rooms, the necessary space for equipment, access to toilets, etc., and arrange everything so that your salon is comfortable for both visitors and employees. Choose a location which is easily accessible to clients.
- Select cosmetics and find suppliers It goes without saying that cosmetics you are planning to use (and sell to clients for home use) must be of good quality. The choice of a specific brand will also influence the prices you want to offer to your customers. Another issue is the selection of suppliers. Research the companies available, get to know the feedback on other salons that use their services, and contact their sales representatives to discuss the terms of cooperation – and then choose the supplier that best meets your needs.
- Consider hiring additional employees Do you want to operate on your own or hire help immediately? You already know what services you will offer in your establishment, so now you can decide if you will be able to perform all of them by yourself. And if you are going to hire additional staff, how many? What should your new employees already know? What qualities should they have?
- Choose the right salon management tools Creating and running your own business is much easier if you take advantage of the right tools. We are talking about a salon management system like Booksy which will streamline your work, simplify the performance of many of your duties and even automate some of them. With software of this type, you will be able to implement all your tasks and save a lot of time while doing it which you can then use to enjoy a well-earned rest. Would you like to see how it works? Put the Booksy system to the test for free at www.booksy.com .
- Decide on the name and create the brand’s outline These two elements will give your company a specific character. For a business to win the hearts of its customers, it must have a “soul”, its mission, and it must also evoke positive emotions. Think about what would attract the attention of your potential customers. When choosing a name, you must strike the appropriate balance between creativity and simplicity. The name should be catchy, easy to remember and pronounce. Once you have decided on your company name, remember to immediately purchase the appropriate domain for your website.
- Plan your marketing strategy First of all, remember that you need to start promoting your establishment before it is opened – so that the information about the new salon reaches your potential customers. Decide on the communication channels you will be using to attract the attention of your target customers. It is very important for your actions to be coherent and uniform. Strive to build a positive image of your company and your own as an expert in what you do. Collaborate with opinion leaders. Take an example from good practices used by other salons in your line of operation; however, make sure not to copy them, as originality is the key to success.
- Plan your expenses A good business plan for a hairdressing salon must include a breakdown of costs. After all, many aspects linked to the creation of your new company will be connected to expenses. Analyse each step carefully and try to predict all the costs you will have to incur. Take your time – the more carefully you approach this analysis, the less risk there is that in the future you will come across an unpleasant surprise. The last thing you want is your enterprise failing because of the lack of necessary funds.
You can find more detailed information on the business plan of a hairdressing salon (and not only), as well as on other stages of creating your own beauty business , in the free Booksy e-book entitled How to open your own salon .
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How to start a ... hairdressing business
Opening a hair salon may appeal to many a budding entrepreneur but it takes hard work. We give the low-down on setting up to see whether you could cut it
L ook along any high street and you’re bound to spot a hairdressers. Viewed as an essential part of many Brits’ grooming habits, hairdressing salons have remained relatively resilient over recent years, in spite of the challenging economic backdrop.
The 29,415 hairdressing and beauty salons in the UK rake in annual revenues of £4bn , according to a report published by market research firm IbisWorld in January. And while many other high-street sectors such as food, coffee or fashion face strong competition from major corporations (think a local newsagent competing against a Tesco or a coffee shop trying to hold its own near a Starbucks), the hairdressing industry has no such dominant player, meaning it naturally lends itself to independents.
So whether you’re considering opening a small, relaxing hairdressers, a super slick salon or a traditional barbershop , what do you need to consider before pulling out the scissors?
Consider the costs
The large number of hairdressers signals the relatively few barriers to entry when it comes to opening a salon. Like most businesses, it’s worth putting together a business plan, says Hilary Hall, chief executive of trade body National Hairdressers’ Federation (NHF). “Most people have a good understanding of the industry, but they struggle with the business and the finances. Business planning and getting the finance in place are crucial.”
Potential owners should assess the costs of opening a salon, which tend to range anywhere from £3,000 to £35,000 depending on how much the property needs revamping. If possible, it may be more cost effective to take over an existing hairdressers, which may still have facilities, than to rent or buy a property and convert it. Costs such as hiring staff, rent, business rates, marketing and buying products and equipment should also be taken into account.
Chloe Zumeris has been running House of Locks at Newington Green in north London for the past two years after she paid the existing owner a goodwill fee of £20,000. “I always knew I wanted to run my own business. I didn’t have a written plan but I had in my head exactly what I wanted to do. I had to make it work as it was what I wanted to do.” She closed the salon for three weeks while she rebranded the business, making it more stylish and contemporary.
She advises would-be salon owners to create a moodboard of how they’d like their salon to look. “I was working with a lot of guys to help set up the business and had difficulties trying to get across how I wanted the salon to look visually. In the end I created a moodboard and showed them what I was after.”
To cut down on costs and to test the water, you could consider running a mobile business or opening a salon in an existing shop. Hannah Mlatem chose the latter, opening a three-chair salon in a high-end bridalwear shop in Abergavenny, Wales. “It was a good middle ground before taking the full leap,” says Mlatem, who paid rent monthly. She was able to build up her own clients at the salon, giving her the confidence to set up her own eponymous salon in Gilwern a year later and taking on an apprentice.
Adhere to rules and regulations
In the UK you do not need to have any qualifications to practise as a hairdresser or barber. Salon owners may wish to register with the Hair Council, a statutory body set up by the Hairdressers (Registration) Act 1964. However, it is voluntary and IbisWorld estimates that only 2% of hairdressers have signed up.
Another organisation they can join is the NHF, which offers members a slew of news, events and information on the industry, as well as services such as free employment contracts and chair-renting agreements. NHF says you will need employers’ liability insurance and, as you and your staff will be working with electrical equipment, it’s important to regularly check all portable equipment and have electrical items serviced every two years by a professionally accredited electrician.
If you’re going to include hair colouring on your menu, you’ll be tied to the Control of Substances Hazardous to Health regulations. Allergy tests must also be carried out on clients before proceeding with a colouring.
Stand out from the crowd
“Consider what niche you’re going to occupy,” advises Hall. “There’s so much competition around, it’s good to have a point of difference.” With the trend for male grooming, she cites barbers as a key growth area, as is offering hair extensions. She adds that adding colour services is a “must for any salon”.
Setting the right price
David Rozman , who has run his hairdressers in Manchester for the past nine years, based his prices on what his previous salon had been charging clients. He advises those looking to set up a business to “work out their fixed costs, variable costs, staff costs and how many customers you would need a week. Basically, look at your overheads and work out what your break-even point would be.”
House of Locks’ prices range from around £30 for a men’s cut to about £95 for a full-head of highlights. “I did a lot of research before I opened,” says Zumeris. “I checked what other salons were charging and I carried out customer surveys.” On an average day, she says, the salon attracts around six clients, with nine on “a good day”.
Location, location, location
Carefully consider what kind of location you’d like to open your salon in and what kind of customers you wish to attract.
“Location is one of the most important things to consider,” says Zumeris, whose salon sits opposite a relatively busy green in a fairly affluent part of London. “It’s really got to be somewhere that suits you. I know a friend who is looking to open a salon in the West End – that might suit them but them wouldn’t suit me. Find somewhere that suits your personality. I love chatting with clients; getting to know them. If you want people coming in and out quickly then you might want to try opening in somewhere like the City.”
Tough work, but plenty of job satisfaction
Like any business owner, you’ll have to sort out your own tax, deal with staff issues and it won’t be a simple 9-5 job. But running your own salon is rewarding. “I enjoy my clients and being creative,” says Rozman. “Ultimately I enjoy coming in, getting good feedback and knowing we’ve done a service that makes people happy.”
Mlatem, who left a 10-year career in journalism to pursue her dream of becoming a hairdresser, hasn’t looked back. “I love what I do. It’s a labour of love. I work 12 hour days – I’ll be networking, doing social media and going to events on an evening. But you’ve got to follow your heart.”
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A Step-by-Step Guide to Opening a Hair Salon
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If you’re interested in starting a new business, specifically opening a salon, you’re in good company: The beauty industry is worth over $56 billion annually, and hair care is the largest segment with 86,000 locations nationwide. Luckily, there's rarely a shortage of people looking to change or upgrade their hair — even in economic recessions — and there's often a waiting market for anyone interested in opening a salon.
Although salon life might seem glamorous to clients, a salon is like any other small business. It takes long hours, hard work, savvy, research and sometimes even luck. The best way to reduce the variables that can lead to failure is to better understand the economics of opening a salon, from the startup costs to the standards for pricing.
The most common starting point is to have experience as a hairdresser or to otherwise work in the salon industry, which often goes hand-in-hand with a passion for the business. Both Shana Dyer, who co-owns Harlow Salon in Nashville, Tennessee, and Tiffanie Barackman, who owns Aria Salon in Canton, Michigan, worked in the industry for years before striking out on their own. They share their insights below.
How Much Do You Need?
A 6-step guide to opening a salon
Some of the steps to opening a salon are similar to those you'd take when starting any small business, but there are some salon-specific steps you'll have to take as well.
1. Write a business plan
Most good small-business owners start by writing a business plan , and the beauty business is no exception. In fact, Dyer cites this as the most important piece of advice she gives to new business owners.
“You want to have a business plan and a budget,” Dyer says. “If you don’t know what that is, you don’t need to own a business. Take a class. Hire a financial planner. Definitely hire an attorney.”
A well-rounded business plan includes your customer segments, acquisition channels (such as social media), supplier plan, necessary business relationships, revenue streams, cost structure and key resources.
In other words, it involves a lot more than simply designing your salon and getting people in the chair. You'll also want to make sure you do plenty of market research to make sure there's actually a need for another salon in your area and that you'll be able to drum up enough business to sustain it.
Though the business model canvas has been popularized for lean startups in the tech space, it can be applied to opening a variety of business structures, including opening a hair salon.
Opening a Hair Salon Checklist
In your business plan, make sure you include a checklist that you can refer to as you go through the other steps of opening a salon. You want to include the little — and big — things that you might forget while working to open the salon.
You can start off the checklist with something you've already done, writing a business plan:
Write a business plan.
Choose your legal structure.
Register the business and name.
Choose a location.
Get a license to operate.
Get insurance.
Choose suppliers.
Purchase all of the equipment you need.
Purchase the salon furniture; remember you'll need sinks and chairs.
Purchase supplies.
Hire your stylists.
Train your new hires.
Start booking and marketing.
2. Determine the costs
A cornerstone of your business plan is figuring out how much money you need to run your business — keeping in mind that between the upfront costs and the operating costs, it might be at least a few months, sometimes more than a year, before you turn a profit.
This could involve visiting a loan officer at a local bank or credit union for a small-business loan, as well as meeting with a business accountant who can help you plan for and file taxes related to your new endeavor.
The major tenets of opening a salon will be operating costs, including rent, training, insurance, inventory and what you’ll charge for your services — which you’ll balance against one another in order to turn a profit. The operating costs are mostly up to you and will depend on the size and scope of your vision, but how you price your products and services is, to some extent, predetermined.
“Product pricing is universal — it's a 50% markup of the wholesale price,” says Dyer. “You can come into my salon or the salon down the street and the same bottle of shampoo will be the same price. That's just standard in the industry of cosmetology.
“Pricing for services is also fairly universal,” she adds. “It depends on the part of town you are in, your city in general, and the surrounding salons that are about the same level as yours. There’s a salon a couple of miles from us that is about the size of ours and they offer similar services, so we pretty much base our prices off of what they and the surrounding salons charge.
"About every six months, we call around to the different businesses and ask for their basic prices. We also make sure and raise our prices about once a year. Usually, about 5% seems to cover all of the inflation that we suffer as a business.”
3. Insure your salon
Insurance is legally required for most businesses — though you’ll often be glad to have it anyway. Dyer cited business insurance as one of the unexpected costs of starting up, if only because of the myriad forms it takes — your employees, your clients, your space, yourself and so on. Dyer and her partner ended up treasuring her insurance plan when she found out her accountant was embezzling funds from the salon.
“We thought we were going to lose our business,” she says. “Luckily, we had a portion of our insurance that was called 'dishonorable employee insurance' and it covered things like theft from your employees. I had no idea we had it but I was so thankful we did.”
There are other bureaucratic hoops to jump through, including:
Getting a business license.
Securing licenses for all personal appearance workers (though exact regulations vary by state; check with the Division of Occupational and Professional Licensing).
Planning for a health and fire marshal inspection.
Paying Common Area Maintenance, or CAM, charges, which is an additional rent paid by tenants to commercial property landlords on top of the base rent.
New business owners should ask fellow business owners or members of their local government in their city or county what’s expected when starting a new business when opening a salon.
4. Choose a location and hire staff
Many salons start as offshoots of other salons, as former employees move on to their own endeavors and take their clients with them, if they can. A major part of choosing the salon location is to make sure it’s centrally located, where lots of foot traffic will pass by or where there’s sufficient parking. Another aspect is remaining close to where old customers will want to get their hair cut or colored.
“A large portion of salon owners are hairdressers, and when they go out on their own they want to maintain all of their clients,” says Barackman, who worked in the salon business for over 20 years before moving on to renting her own suite and then opening her own salon.
Dyer agrees: “We made sure that, once we decided Music Row was going to be our 'spot,' any time we upgraded or moved into larger business locations we stayed within one mile of where we were. One mile seems to be the standard for how far people will follow you if you are near your old location.”
Just as it’s important to hold out for the right space, hiring the right staff can make or break your business — so don’t make a rash decision about who to hire just to fill seats.
“The people you bring on are going to set the tone for what the salon’s reputation will be,” says Barackman. “I put ads on Craigslist and LinkedIn, but you rely a lot on word-of-mouth and friends of friends because hairdressers all know each other — so I wasn’t afraid to tap into that network to find people who fit my vision.
“When I first opened, I worried that I wouldn’t find people to fit my six stations, and now I’m thinking, ‘How am I going to add two more stations?’ because I’ve got more people who want to come. So you have to operate in that gap a little bit between getting people to see your vision and knowing they might not get it until they come aboard — so don’t panic and know that, long term, you have to make the right choices,” she says.
5. Market your salon
Once you have your business plan taken care of, your salon insured and your location set, it's time to get some customers. Start by tapping your old clients to let them know that you've started your own salon, and having your hairdressers do the same. For any clients that choose to move with you, give them extra appreciation and encourage them to refer their friends.
In addition to bringing old clients over, it’s important to find ways to bring in new customers and retain them. In this era, that means creating a website and communicating through social media for marketing.
“Social media is huge — we’ve done a lot with Facebook, a lot with Instagram, a lot with Twitter,” says Barackman. “That’s where people go now. We’re absolutely pulling in new business from Facebook alone, overwhelmingly so. People I know loved seeing the process of what I was doing — I posted photos of building the business online — and they shared that with their friends.”
Local advertising is another cost, but one Barackman considers well spent.
“I have the business in a brochure for an upcoming baseball tournament. I’ve put out advertisements in the months leading up to high school prom that we have specials,” says Barackman. “I’m no marketing genius, and if I had the money I’d hire a marketing specialist, but I’m tapping into things like that.”
6. Scale carefully
If you're opening a salon, you probably have a grand vision for how it will look, operate and feel to customers. Chances are, though, that your vision will have a big price tag — one that you won’t necessarily be able to afford in your first days.
There are some major startup costs to estimate, which namely include rent and equipment.
“Equipment is super expensive,” says Dyer. “You don’t have to have the best of everything when you first start. We bought our equipment off of Craigslist from other salons that were closing and got it for over half price. We upgraded as we needed to, but in the beginning, it's not worth it to spend $10,000 on equipment when you really need to put a sign on the outside of your building.”
That process — start small, become big — works for salon space and products as well.
“We went from a 400-square-foot salon to a 5,000-square-foot space in a repurposed church with 10 employees in a decade. We used to have one or two of each color in stock and order when necessary; now we have 10 of each color we use because we’re busy and need all of those colors rotating in and out,” says Dyer.
There are ways to make your salon inviting and homey without breaking the bank. Try keeping the place tidy, offering hand and scalp massages and playing music throughout the space — most streaming services have low-cost options that will keep your place humming ad-free. A complimentary glass of wine or a cup of coffee might not cost you much, but it can make a big difference to the customer.
Even if you find yourself coming in under budget and are tempted to spend on high-end equipment, don’t forget about some of the hidden costs of a salon.
“A lot of little things that you don’t think about add up,” says Barackman “You have to have service menus printed up because people want to know how much your services cost. And then you have business cards — and when you hire new people, you need to buy them business cards.
"And then there’s upping your inventory for when new clients come in — although one thing I’ve noticed is that since I’ve opened a salon, distributors have made an effort to help get me products or equipment at low cost, or at no cost, now that I place big orders. So once you’re in, you’re in.”
The bottom line
Anyone who's become a return customer at a salon can likely attest to appreciating the sense of community that the salon cultivates, as well as the quality of the haircut they receive.
In order to ensure that both of these important aspects of the business are kept up, be sure to create and follow your business plan, make sure you’re properly licensed and insured, well outfitted and located (without overspending your budget) and marketing yourself to the fullest. The rest — mainly, the quality salon services — is up to you.
This article originally appeared on JustBusiness, a subsidiary of NerdWallet.
How To Start Up Your Own Mobile Hairdressing Business
By Jennie Waeland , November 5 2021
Table of Content
What Certifications You Will Need To Become a Mobile Hairdresser
- What Type of Insurance Will You Need To Become A Mobile
- Hairdresser
- How To Come Up With Your Own Business Plan
The Best Ways To Advertise Your Own Mobile Hairdressing Business
Common faqs.
Do you have a passion for hairdressing but hate the rigid routine and restriction of working in a hair salon? Do you want the freedom and flexibility to choose your hours and work around your own schedule?
We all love the idea of being our own boss but it often is seen solely as an intangible pipe dream. Fortunately, it doesn’t have to be just a dream.
In this day and age, freelance work is becoming the ‘new norm’, with many beauty therapists making the jump from salon work to becoming a mobile beauty technician.
The benefits are endless: your own personal customer base, flexible hours, managing bookings on your own terms, geographic freedom, the ability to adapt your career around your personal life… the list keeps going.
Even better, there are now many companies and technology to help assist you on your freelance journey – from managing your bookings and payments to helping you market your business.
We live in a fast-paced world, where almost everything can be delivered to your doorstep from groceries to beauty subscription boxes. The demand for mobile services is extremely high, so what’s stopping you from joining the mobile beautician revolution?
We’ve put together a guide to help you navigate through the most important steps to starting your own mobile hairdressing business.
Certifications
Whether you work in a hair salon or as a mobile hairdresser, there are, of course, necessary qualifications needed. There are many colleges and full-time courses to help gain the necessary diplomas and certifications.
Some salons offer apprenticeships and training to help you get your footing in the hairdressing industry. Depending on where you go, this can range from courses from local hairdressers to apprenticeships with renowned, big names in the industry.
If you are operating commercially or your clients come to your own property, you will need to register your business with your local authority. These rules vary depending on whereabouts you live and which country you are operating in.
We recommend contacting your local authority, just in case, to see what the necessary steps are.
In general, when it comes to the hair and beauty industry, you are required to graduate from a beauty school/college and pass an exam before you can work as a therapist.
What Type of Insurance Will You Need To Launch Your Mobile Hairdresser Business?
When running your own business, it is vital to have insurance to protect yourself and your business, as you will no longer be under wider-scale corporate policy.
Most mobile beauty apps and salons require you to have insurance anyway, so this is an important step to make at the beginning of your career.
It is so important to have ‘Public Liability’ insurance, which will protect your business if your clients file for legal claims made against you in their property. An example of this is if they are accidentally hurt by one of your tools.
They could file a lawsuit against you, and it is your responsibility to ensure that you are fully equipped with the correct insurance to help you combat any legal costs. This also covers any damage to their property, such as products staining furniture.
The other important insurance to get is ‘Beauty Treatment Risk Liability Insurance’. As opposed to ‘Public Liability Insurance’, where the damage is unrelated to the treatment, ‘Beauty Treatment Risk Liability’ covers any incident which has direct relation to the treatment itself.
This includes any reactions to products or hair dyes. This is, unfortunately, a risk with hairdressing. It is always vital to perform a patch test when dying clients hair so that you can ensure that no reactions will take place.
Starting up your own mobile hairdressing business, let alone handling insurance, can be an overwhelming task. At LeSalon, we try to make it as easy to understand as possible. We recommend that you get in touch with an insurance company such as: Professional Beauty Direct , which offers a package deal from £39.50. This company is really helpful for those at the beginning of this career step.
We also recommend insuring your kit and products, in the event that anything is stolen.
How To Come Up With Your Own Business Plan:
Just like any other business, becoming a mobile hairdresser requires a solid business plan.
Be smart. Here are some important questions to consider at the start:
- Which areas are realistic to cover?
- What services will you provide and at what cost?
- Will you offer discounts or referral codes?
- How will you get to your clients’ house? Will you drive or get pubic transport?
- What are your goals?
- Do you have a financial plan or advisor?
- What hours are you willing to work?
- How many clients are you willing to take on?
- How will you organise and manage your schedule?
- Who will be your target audience? Will you be focusing on standard haircuts or including hair styling for specific occasions such as prom or weddings?
Of course, these answers will change over time and adapt accordingly to your business, but it’s important to write down your starting strategy to help keep your thoughts in one place.
Take advantage of other business owners you know and talk to them about how they run their business. They may have great advice for you. It’s great to get multiple opinions to help craft the best methods for you and your business.
Pay Attention To Clients’ Needs
Making Your Clients Feel Special
A key advantage of offering at-home hairdressing services is affording the ability to manage your clientele and have regular clients. It is so important to build up a great, respectable reputation among your clients and to keep your relationship with your clients going from strength to strength.
As we all know, there is something very special and intimate about getting your hair done. It allows you to bond with your hairdresser and create an amicable, trusting relationship. The more comfortable you feel in the environment, the more open and honest you can be about your preferences and telling your hairdresser exactly what you want. After all, there is nothing worse than clients coming away from the appointment feeling upset or disappointed.
As a mobile hairdresser, you will spend the majority of your appointments in the clients homes’ or even their place of work. It is key to respect their environment and make them feel as relaxed as possible. Listen to their every need and preference.
Don’t deviate from the initial plan or vision without their consent. Constantly check up on the client during the treatment to make sure that everything is okay and they are happy. And remember… a compliment or kind gesture can go a long way.
Remember Your Clients
Every business owner will tell you the same thing, It can take years to build up your own business clientele when you are a freelance hairdresser. With this clientele comes trust and strong relationships. Make your clients feel special. Of course, you must remember the important bits such as names, preferences and address.
However, it is also an amazing touch to remember small things, such as conversations you’ve had during the treatments so that you can refer back and ask them questions such as ‘how’s the new job going’ or ‘did you ever find that lasagne recipe?’. This isn’t necessary, but remembering details about your clients will help you stand out from potential hairdressing competition while keeping your clients happy. It’s all in the details.
Managing Time As A Mobile Hairdresser
One of the most important aspects of becoming a mobile hairdresser is managing your time correctly and having realistic expectations of your own availability.
Factor in commute time
Whether you are driving to the residence or taking public transport, you must factor in your journey time so that you arrive on time and also, so that you can create the perfect schedule for multiple appointments in a day.
Don’t forget about potential traffic delays or cancelled trains. Organisation and punctuality are crucial to keep a great reputation and to help you stand out from competitors. Always allow more time than necessary so that you don’t run late. The worst thing you can do is have your client hanging around, waiting for you to turn up.
Communicate
In the event that you do unfortunately run late or have to cancel, immediately contact your client and keep them in the loop and updated. Miscommunication or lack of communication is extremely unprofessional and will keep your client in the dark. This will not work in your favour as far as your client relationships go.
Pro tip: Have you considered using an online booking software? It will allow you to better manage your time and your payments so you can focus on the quality of your service. We recommend Storefront , an app to help you manage your at-home appointments all in one place.
A website will be your best friend
A website is one of the best ways to harness a corner of the internet dedicated solely to promoting and showcasing your brand. Whether you build one from scratch, or use a customisable template, a website allows you to build multiple categories and landing pages to keep your content and information nicely organised in one place. It’s also easier for your potential clients to find the information they need, such as prices, availabilities, even your social profiles such as Instagram or Facebook!
Stand out on social media
In all honesty, the quickest way to be recognised (potentially even quicker than word of mouth!) is through having a social media presence. An online space for your business to live. There are so many ways to use your account:
- Use it as a portfolio to showcase your work
- Use the message feature to contact clients and respond to messages
- Post reviews of your work from clients
- Connect with other mobile hairdressers/beauticians
- Connect with your audience via interactive polls
There are so many social platforms to choose from – Instagram, Facebook, Pinterest, Linkedin, Twitter… even YouTube. We recommend creating a profile on as many as possible and interlinking to your other profiles through your bio or a LinkTree.
Use Google Ads
Google Ads is a service to help redirect traffic to your website. Discover your USP and target customers who are searching for similar content. Set a goal and Google Ads will tailor your advert based on the results you are looking for. We have seen google ads successfully benefit many therapists by increasing visits to your website and driving more traffic from Google. You will only pay for the number of clicks you get on your ad.
Have clear branding
The beauty of running your own business is that you have free reign over your marketing and branding. Create a brand that shows your best qualities and assets. Personalise it to your own preferences and make it memorable so that your work stands out from your competitors and that your profile is instantly recognisable. Whether that be photography style, lettering, brand colours or logo. Don’t blend in to the crowd.
Pro tip: Make sure your vehicle and all of your marketing material clearly say who you are, what you do, and how to find you.
Create business cards
Creating business cards may sound old-fashioned but it is so effective. Create a simple yet aesthetically pleasing template and design and feature the most important information.
Your business card can include:
- Your name/business name
- Mobile number
- Email address
- Social media accounts
- A QR code to your website
- Your address (if you work from your own residence)
You can hand out your business cards to clients, friends and even people you meet in your day-to-day life. Don’t be afraid to put yourself out there and make connections.
Join groups and communities
There are plenty of Facebook groups dedicated to mobile beauticians and hairdressers, which can help you with tips or advice or connecting with similar businesses. This creates a wonderful community feel and can help you strengthen your own business.
What do you need for mobile hairdressing?
As a mobile hairdresser, you will need to carry a kit with you to your clients’ homes. It is best to purchase a sturdy, waterproof holdall to protect your electrical tools.
This can include:
- Cutting equipment
- Hair straighteners/curlers/wavers
- Protective floor covering
- Protective cape for your client to wear
- Sectioning clips
- Hair products
- Hairdressing apron
Is a mobile salon profitable?
Indeed. In fact, you can earn up to double the income you would ordinarily earn in a stationary salon. This is due to you being able to choose your own prices and availability.
Jennie Waeland
Jennie is LeSalon’s Social and Content Executive, covering everything from beauty, lifestyle and, of course, manicures. She graduated from the University of Roehampton with a degree in film and has since used her skills to produce various content and illustrational pieces.
More of Jennie's Posts
- Beautifully Powerful
- Beauty Trends
- Ladies Who Launch
- London Life
- LeSalon At Work
- Expert Advice
- Salonette Blog
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Below are links to each section of your hair salon business plan template: 1. Executive Summary 2. Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan 10. Appendix Next Section: Executive Summary > Hair Salon Business Plan FAQs
One of the most important sections of your hairdressing salon business plan is your financial plan. Budgeting and planning for your financial future is key for business growth (and not going into the red). Here's what you need to include in this final section. Startup costs
Your hair and beauty salon business plan doesn't need to be hundreds of pages—keep it as short and concise as you can. You'll probably want to include each of these sections: executive summary, company summary and funding needs, products and services, marketing plan, management team, financial plan, and appendix.
A business plan will help boost your salon business's productivity through improved oversight and direction, and help you make informed decisions. As your salon business starts to grow and gain clientele, a well-developed business plan can help you acquire the capital needed to expand to new locations.
Below are links to each section of your beauty salon business plan template: 1. Executive Summary 2. Company Overview 3. Industry Analysis 4. Customer Analysis 5. Competitive Analysis 6. Marketing Plan 7. Operations Plan 8. Management Team 9. Financial Plan 10. Appendix Next Section: Executive Summary > Beauty Salon Business Plan FAQs
Major Lengths Beauty Salon is seeking $100,000 in debt financing to open the beauty salon. The funding will be dedicated towards securing the retail space and purchasing the salon furniture, equipment, decorations, opening inventory, and working capital. The breakout of the funding is below: Beauty salon build-out: $30,000
The business will be based on providing hair-cutting, styling, coloring, skincare and other services in the salon as well as by going to people's homes. 2.2 Management Before starting a salon, it's essential to make a beauty salon business plan and enlist major decisions about your start up salon.
This business plan for hair salon will give you a detail about the services. Our services include the following: Hair Styling & Haircuts The basic service that Cute Cut hair salon is providing is hair cutting and styling. Some hairstylists can cut all types of hair for all men, women, and children.
Our aim in business is to be your one stop shop, where the hair and appearance of our customers is uttermost. Our mission is to build a very creative hair salon brand, where all and sundry can turn to so that their appearance can be enhanced. Chief Executive Officer - Owner Manager - Hair Stylist Receptionist Accountant/ Cashier Barber
This hair salon business plan template will help you structure the key components of your business plan document including an executive summary with a financial plan, a marketing plan, the products and services you intend to offer, an operations plan, and finally, details on the management team.
These include legal, location fix-up, early marketing expenses, branding, logo, and social media. We also estimate needing $50,000 cash cushion when we start. Total starting costs, therefore, are $9K in expenses plus $103,000 in assets including $53,000 tangible assets and $50,000 cash in the bank. Sources of Funds
Financing Needed. We plan on needing $60K owner's investment and getting a $50K vendor financing to purchase equipment. Starting costs include $50K cash cushion, $9K starting expenses before launch, and $53K tangible assets at launch. Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan.
Your beauty and hair salon business plan should include the costs of renting or purchasing the premises. Permits/Licenses, Insurance & Business Bank Account You can be operating a solo hair & beauty salon, as many do or start off as. That does not mean you should operate informally.
Step 1: Why your beauty business needs a plan Why you need a business plan - Step 1: How to write a Beauty Products Business Plan Watch on The first step is to set yourself a challenge: ask yourself why you are writing a business plan in the first place. There is no point in going through the motions of writing a beauty product business plan.
Here below are some of our business offerings that we are to be known for in Manhattan New York; Fixing of artificial nails Braiding of hair Fixing of weaves Skin waxing Skin polishing Perming of hair Manicure Pedicure Training of budding entrepreneurs Sale of nail accessories Sale of women accessories Sale of makeup stuff 4.
Use our sample Platinum Hair Salon Business Plan created using upmetrics business plan software to start writing your business plan in no time. Before you start writing a business plan for your new hair salon business, spend as much time as you can reading through some samples of the hair and beauty salon business plans .
A business plan for a hairdressing salon should include an outline of all aspects of its functioning: Define your target group Decide who you want to sell your products and services to. Remember that it is impossible to make everyone happy. Take advantage of the knowledge gained when researching the market and create a profile of your target ...
Business planning and getting the finance in place are crucial." Potential owners should assess the costs of opening a salon, which tend to range anywhere from £3,000 to £35,000 depending on how...
The major tenets of opening a salon will be operating costs, including rent, training, insurance, inventory and what you'll charge for your services — which you'll balance against one ...
How To Come Up With Your Own Business Plan: Just like any other business, becoming a mobile hairdresser requires a solid business plan. Be smart. Here are some important questions to consider at the start: Which areas are realistic to cover? What services will you provide and at what cost? Will you offer discounts or referral codes?