what is digital media presentation

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Everything you need to know about multimedia presentations

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Anete Ezera May 25, 2023

Crafting a well-executed multimedia presentation can be the determining factor between success and failure when delivering presentations. The impact of a multimedia presentation is undeniable, but what exactly does it entail, and what are the essential considerations to keep in mind when creating one?

In this article, we’ll explore the key components involved in creating compelling multimedia presentations and delve into the strategies that can help you assemble these elements to craft the perfect presentation. We’ll discuss the importance of content structure, visual design, and engaging storytelling techniques that capture your audience’s attention and leave a lasting impact. Additionally, we’ll provide insights on leveraging Prezi’s features to enhance your multimedia presentations, making them more dynamic and interactive.

What is a multimedia presentation?

A multimedia presentation is a computer-based presentation that uses various forms of media to effectively communicate and engage an audience. In today’s fast-paced world, multimedia presentations have emerged as one of the most powerful and impactful means of communication. Complex ideas and information can be challenging to convey using only traditional tools. However, by harnessing the potential of visually engaging images, high-quality audio clips, and captivating video content, you can deliver a wealth of information that isn’t only clear, but also interesting, easy to understand, contextual, detailed, and engaging.

To facilitate the creation of multimedia presentations, Prezi offers a user-friendly and intuitive platform that empowers presenters to transform their ideas into attention-grabbing visual stories that move. One of the standout features of Prezi is its dynamic zooming capability. With this feature, presenters can seamlessly navigate between various levels of content, zooming in to emphasize critical details and zooming out to provide a comprehensive overview. This interactive zooming functionality not only adds visual interest to your presentation but also enables you to guide your audience’s focus and create a fluid and engaging storytelling experience. Furthermore, the presentation canvas allows for more creativity and freedom as you don’t need to be limited by the traditional slide-based presentation format. 

The psychology of multimedia

Multimedia presentations are not just about what you say but also how you make your audience feel and remember. Let’s discover how colors, visuals, and sounds can influence your audience’s perception and memory retention.

Color psychology

Colors evoke emotions and convey messages. For instance, red can signal urgency and passion, while blue suggests trust and calmness. Choose your color palette wisely to align with the emotions you want to portray to your audience.

Visual impact

Visuals are your secret weapon. The brain processes visual information 60,000 times faster than text. Use attention-grabbing images and graphics that resonate with your message. For example, if you’re presenting about eco-friendly initiatives, images of lush forests and clear skies can speak volumes.

Soundscapes

Sound can set the mood and reinforce key points. Think about the background music in movies – it enhances the overall emotional impact of a scene. In your presentation, use background music or sound effects thoughtfully to complement your content.

Memory retention

Did you know that people tend to remember only about 10% of what they hear after three days? However, if you pair that information with relevant visuals, retention jumps to 65%. Craft your multimedia presentation with this in mind; use visuals to reinforce your message for better recall.

Incorporate these psychological cues effectively, and your multimedia presentation will not only capture attention but also leave a lasting imprint on your audience’s memory.

Which elements can be included in a multimedia presentation?

Multimedia presentations have come a long way from the relatively simplistic options of the past. Now a whole range of different elements can be used to ensure your stand-alone presentation wows your intended audience. Some of the examples of what you can add to your multimedia presentations include:

• Slides: Slides are the backbone of most multimedia presentations. They consist of visual elements like text, images, graphs, and charts. Slides help you organize information and guide your audience through your presentation. For example, in a business pitch, slides can showcase product images, market data, and key points.
• Videos: Videos add motion and life to your presentation. You can use them to demonstrate processes, showcase testimonials, or provide visual explanations. In an educational setting, a biology lecture might include videos of animal behaviors or experiments.
• Audio clips: Audio clips can range from background music to voiceovers. They enhance the auditory experience of your presentation. In a travel presentation, you might include the sounds of waves crashing on a beach to create a more immersive feel.
• Animations: Animations breathe life into static content. They can illustrate processes, emphasize key points, or add a touch of humor. In a marketing presentation, animations can show how a product evolves or highlight its unique features.
• Music: Music sets the mood and tone of your presentation. It can create excitement, relaxation, or suspense. In a fashion show presentation, music may compliment the models’ walk down the runway, enhancing the overall experience.
• Images: Images are powerful visual aids. They can create certain emotions, provide context, and simplify complex ideas. In a history lecture, images of historical events and figures help students visualize the past.
• Text: Text is one of the most crucial parts of your content. It provides information, explanations, and key points. In a scientific presentation, text can explain research findings or provide definitions of complex terms.
• Podcasts: Podcasts are audio presentations that offer in-depth discussions or storytelling. They are excellent for sharing interviews, discussions, or storytelling. In a business conference, you might use a podcast-style presentation to share insights from industry experts.
• Pop-ups: Pop-ups are interactive elements that can surprise and excite your audience. They can include clickable links, additional information, or even mini-quizzes. In an e-learning module, pop-ups can provide learners with instant feedback on their progress.

For any professional who wants to stand out from the crowd with multimedia presentations that truly dazzle and inspire, Prezi’s multimedia platform brings you everything you need.

Choosing the right multimedia for your presentation subject

When creating a multimedia presentation, it’s crucial to select the appropriate multimedia elements that align with your presentation subject. By choosing the right multimedia, you can effectively convey your message, enhance understanding, and captivate your audience. Consider the following factors when selecting multimedia for your presentation:

Content relevance: does it fit your message?

Evaluate the relevance of each multimedia element to your presentation subject. Determine how each element contributes to the overall message and supports your key points. Choose multimedia that directly relates to your topic and enhances the understanding and engagement of your audience.

Visual impact: how visually appealing is it?

Visual elements play a significant role in multimedia presentations. Assess the visual impact of different multimedia options such as images, videos, and animations. Opt for high-quality visuals that are visually appealing, clear, and reinforce your message. Balance aesthetics with substance to maintain a professional and engaging presentation.

Audio enhancement: does it complement your content?

Determine if your presentation would benefit from audio elements such as background music, sound effects, or voiceovers. Audio can evoke emotions, set the mood, and reinforce key points. However, use audio sparingly and ensure it complements your content rather than overpowering it.

Data visualization: can it simplify complex data?

If your presentation involves data or statistics, explore options for effective data visualization. Choose charts, graphs, or maps that you can find on Prezi and incorporate those into your presentation. These elements will help you present complex information in a clear and digestible format. Visualizing data will also help your audience grasp the main points quickly and facilitate better comprehension. 

Multimedia integration: do all elements work together?

Aim for a cohesive and seamless integration of multimedia elements into your presentation. Ensure that different multimedia components blend well together and create a unified visual and auditory experience. Avoid using too many diverse multimedia elements that may distract or overwhelm your audience.

Accessibility considerations: is it accessible to everyone?

Keep accessibility in mind when selecting multimedia elements. Ensure that any visual or audio content you include is accessible to individuals with disabilities. Provide captions or transcripts for videos and ensure that any audio content is accompanied by text summaries. Consider the needs of all your audience members to ensure an inclusive and engaging presentation.

Technical feasibility: will it work smoothly during your presentation?

Assess the technical feasibility of incorporating various multimedia elements into your presentation. Consider the equipment and software requirements for displaying and playing different multimedia formats. Test the compatibility and functionality of multimedia elements in the presentation environment to avoid any technical glitches during your actual presentation.

By carefully considering these factors, you can choose the right multimedia elements that enhance your presentation’s effectiveness and engage your audience. Remember, the key is to strike a balance between informative content, compelling visuals, and appropriate interactivity to create a memorable and impactful multimedia presentation. 

What makes an effective multimedia presentation?

An effective multimedia presentation is like a good book you can’t put down or a catchy new song you hear on the radio that you can’t stop humming to all day long – it has your audience instantly engaged and wanting more. 

Gone are the days when we were limited to presentations that only featured text and basic graphics. Nowadays, using a combination of audio, video, and images can help anyone effectively communicate their message to any audience.

Prezi enables users to create attention-grabbing presentations that move their audience. You can create your own presentation from scratch or start out with a template that you can find in Prezi’s template gallery.

8 things to consider when creating a multimedia presentation

Creating a multimedia presentation can be very straightforward. It just requires some basic planning and preparation and the correct tools to implement those plans. Follow these steps when enhancing a presentation with multimedia.

What is your message?

What exactly are you presenting, and what key messages do you wish to communicate to your audience? Take time to thoroughly think through these questions before constructing your multimedia presentation.

Who is your audience? 

You must understand who exactly your audience is. After all, there is likely a huge difference between what might work best with 20-something IT specialists or a group of senior management. Are you hoping to sell a product to potential investors? Delivering a quarterly report to your bosses? Or preparing a presentation for a job interview? Be very clear about who your audience is.

Preparation is vital, and with it comes research. You can’t wait to get started creating your new multimedia presentation. And the temptation is often to begin without first investigating fantastic examples of other people’s work for ideas or not taking advantage of Prezi’s awesome customizable presentations that are freely available to you, the user. Simply head over to Prezi’s Gallery and get inspired!

Create your content outline

What content do you wish to include in your presentation? Once you have decided, it’s time to create a content outline for your multimedia presentation. You can begin building the structure of your presentation by splitting your topic into separate ideas that run in a clear, logical sequence. If you want to learn more about how to create an effective presentation structure, watch the following video:

Decide which visualization mediums work best 

There are literally dozens of visualization mediums to choose from. The hard part sometimes is deciding which of these works best for you. Options include GIFs, short animation clips, audio clips, TED Talk video clips – the list goes on and on. The great news is that you can easily integrate all of these elements into your Prezi presentation. What’s more, Prezi has an extensive library of different multimedia elements like GIFs, stickers, images, icons, and more that you can pick and choose while creating your presentation.

Utilize templates

You might start entirely from scratch, building the presentation from the bottom up, which is great if you already have a clear idea in your mind. However, if you’re still trying to figure out what you want the end result to look like or want to spend less time on presentation design, explore the numerous tried and tested templates available on Prezi. You’ll discover various templates that are great for multimedia presentations.

It’s time to add your multimedia 

Don’t overdo the types of multimedia content you use in your presentation. Why? Because using too many different kinds can feel overwhelming and a little too ‘show offish’. Focus on 2-4 types of content that will work best with your target audience. Try to hit that balance between simplicity and style. If you are using video or animation, use it occasionally.

If you need to present online, take advantage of Prezi Video’s option to share your content next to you on-screen during your presentation. This will engage your audience and keep them hooked throughout your multimedia presentation even online.

Review and analyze your work

Your multimedia presentation is ready. Or is it? Invest some time reviewing your presentation. Is it clearly structured and cohesive? Do the multimedia elements you have added achieve what you wanted them to achieve? Be honest with yourself and trust your intuition. If something doesn’t feel right with your presentation, don’t be afraid to make changes! 

Best practices for delivering a multimedia presentation

Delivering a multimedia presentation requires careful planning and execution to effectively engage and captivate your audience. Follow these best practices to ensure that you leave a lasting impression on your audience.

Know your material

Familiarize yourself with the content of your presentation to make sure you can confidently deliver it without relying too heavily on notes. Thoroughly understand the key points, supporting evidence, and transitions between different sections. This will enable you to maintain a natural flow and deliver a confident presentation. Also, consider using Presenter Notes . They serve as a reminder of important talking points and additional information during your presentation. Only visible to you, the presenter, the notes remain hidden from the audience. This allows you to effectively communicate your points without any interruptions.

Practice timing

Time your presentation to ensure it fits within the allocated time frame. Practice transitions between different multimedia elements, such as slides, videos, and interactive features, to maintain a smooth flow. Keep in mind that pacing is crucial, so allocate sufficient time for each part of your presentation while maintaining an engaging pace.

Use visual aids strategically

Visual aids are a powerful tool for conveying information and enhancing understanding. However, it’s essential to use them strategically to support and highlight your message, rather than distract from it. Use visuals sparingly and ensure they’re clear, visually appealing, and easy to understand. Avoid cluttered slides and prioritize concise and impactful visuals that reinforce your key points. If you want to learn more about good presentation design practices when it comes to adding visual content, watch the following video on the topic: 

Speak clearly and confidently

Effective communication is key to delivering a memorable presentation. Project your voice to ensure everyone in the audience can hear you clearly. Maintain eye contact with your audience to establish a connection and demonstrate confidence. Speak with clarity and conviction, emphasizing key points and using appropriate pauses for emphasis. A confident and engaging delivery will help your audience connect with your message.

Incorporate storytelling techniques

Storytelling is a powerful way to engage and captivate your audience. Incorporate storytelling techniques to create a narrative structure for your presentation. Begin with a compelling introduction that sets the stage and grabs attention. Use storytelling elements such as anecdotes, examples, and personal experiences to illustrate your points and make the content relatable and memorable. A well-crafted story can evoke emotions and leave a lasting impact on your audience.

Practice with technology

Familiarize yourself with the multimedia tools and technology you will be using during the presentation. In particular, get to know the endless features and capabilities of Prezi, the powerful multimedia presentation tool. Take the time to explore its features and understand how it can enhance your presentation. Familiarize yourself with the different templates, transitions, and interactive elements available. By mastering Prezi, you’ll be able to create attention-grabbing presentations that move.

Adapt to the audience

Tailor your presentation to resonate with your specific audience. Consider their demographics, interests, and background when delivering your content. Use language that is accessible and appropriate for your audience, avoiding jargon or technical terms that may be unfamiliar. Incorporate relevant examples and references that relate to their experiences. By adapting your presentation to their needs and preferences, you can create a stronger connection and enhance their overall engagement.

Engage the audience

Use interactive features to involve your audience and make the presentation more engaging. Incorporate audience polling, where participants can vote or provide feedback on specific questions or topics. Additionally, include dedicated Q&A sessions to encourage active participation and address any queries or concerns. Engaging the audience in this way promotes interaction and makes your presentation more dynamic. 

Ask for feedback

You can practice your presentation in front of people to get honest feedback. This way you can make any changes or work on specific areas that may need tweaking before the real thing. After your real presentation, you may even want to seek feedback from your audience to gather insights on what worked well and areas for improvement.

Remember, a well-delivered multimedia presentation is a combination of interesting content, effective visuals, and confident delivery. By following these best practices, you can create an engaging experience for everyone in the room.

How to engage your audience with interactive multimedia presentations

In addition to the essential components and best practices we’ve discussed, incorporating interactive elements can take your multimedia presentations to the next level. By engaging your audience in an interactive experience, you can captivate their attention and create a memorable presentation. Let’s explore some strategies for incorporating interactivity into your multimedia presentations:

Interactive charts

Instead of static images, use interactive charts to convey data and complex information. Allow your audience to explore different data points, toggle between visualizations, and interact with the content. This hands-on approach enhances understanding and engagement.

Virtual Reality (VR) and Augmented Reality (AR) 

If applicable, consider incorporating VR or AR elements into your multimedia presentations. These technologies provide immersive experiences that can transport your audience to different environments or allow them to interact with virtual objects. VR and AR can be particularly effective in fields such as architecture, education, and product demonstrations.

Gamification

Introduce gamification elements to make your presentation more interactive and enjoyable. Create quizzes, challenges, or interactive scenarios that require audience participation. Offer rewards or incentives for active engagement, such as badges or prizes.

Collaborative activities

Foster collaboration among your audience by including interactive activities. For example, you can divide your audience into small groups or pairs and provide specific tasks or discussions related to your presentation topic. Encourage participants to share their insights or findings with the larger group afterward.

Live demonstrations

If possible, incorporate live demonstrations of software, tools, or processes directly into your presentation. Showcasing practical examples in real-time can enhance understanding and engage the audience through active participation.

Remember, interactivity should align with your presentation goals and content. Incorporate interactive elements strategically to support your message and keep your audience engaged throughout the presentation. Prezi offers various interactive features and templates to help you create dynamic and immersive multimedia presentations.

By embracing interactivity, you can transform your multimedia presentations into memorable experiences that leave a lasting impact on your audience.

Common concerns with multimedia presentations

People often share some common concerns when diving into multimedia presentations. Here are a few of those concerns and simple solutions to tackle them:

Technical glitches

• Worry: Fear of technical issues derailing your presentation.
• Solution: Always have a backup plan in case technology decides to be temperamental. Test your setup beforehand to avoid unexpected surprises.

Media overload

• Worry: The fear of overwhelming your audience with too much media.
• Solution: Strike a balance by using multimedia elements strategically. Less can often be more when it comes to engaging your audience effectively.

The evolution of multimedia tools

The world of multimedia presentation tools has seen quite a transformation over the years, making the process more user-friendly and accessible than ever before. Platforms like Prezi are at the forefront of this evolution, continuously updating and improving the presentation creation process. With intuitive interfaces and a wide range of creative options at your fingertips, multimedia tools have truly democratized the art of multimedia presentations. Whether you’re a seasoned professional or a newcomer to the presentation scene, the evolution of multimedia tools has made it easier than ever to craft the perfect presentation.

Multimedia presentation examples 

Your audience will immediately lose interest if all you offer them is a traditional slide deck. Instead, take advantage of Prezi’s Gallery and get inspired by dynamic, interactive, and engaging presentations that include various multimedia elements.

Below are a few examples of attention-grabbing and creative multimedia presentations that you can get inspired by or even reuse as templates for your own presentation topic.

Summer Plans presentation

The summer plans presentation inspires and captivates. The template is perfect for delivering a story, sharing an experience, or presenting a plan. It features multiple media elements, such as animations, images, and data visualizations. 

Why Leaders Need to Get Out of Their Own Way presentation

This presentation grabs our attention with its visually appealing design and strategic use of visuals. The simple yet engaging layout divides the presentation into four parts, creating a well-defined structure that is easy to follow. You can reuse this presentation as a template for delivering a topic that you need to unpack in a certain order. 

Corporate Social Responsibility presentation

This multimedia presentation engages and captivates with animations, images, icons, and more. As a template, it’s perfect for creating and delivering informative presentations, where you need to dive into the details of certain topics.

Earth Day presentation

The Earth Day presentation is a great example of how one can create a timeline presentation with Prezi. It includes various media elements that make this multimedia presentation highly engaging and informative.

Future-proofing your presentations

To make sure your multimedia presentations stay useful and up-to-date in the long run, here are some straightforward tips:

Pick the right formats

• Use common file types like PDF, MP4, and JPEG since they’re likely to stay usable in the future.

Keep things fresh

• Don’t let your content get old. Update it regularly with new information and visuals to keep it interesting and relevant.

Fit different screens

• Make your multimedia presentations so they can work on big screens and small devices like phones or tablets.

Try new tech

• Keep an eye on new technologies like virtual reality and interactive features. They can make your presentations more exciting and modern.

Listen to your audience

• Pay attention to what your audience likes and dislikes. Their feedback can help you improve your multimedia presentations and keep them interesting.

With these easy steps, you can make sure your multimedia presentations will still be great in the future!

Create attention-grabbing multimedia presentations with Prezi

In conclusion, crafting a well-executed multimedia presentation is crucial for achieving success in delivering presentations. This article has explored the key components involved in creating compelling multimedia presentations and provided insights on how to assemble these elements effectively. By considering the importance of content structure, visual design, and engaging storytelling techniques, presenters can capture their audience’s attention and leave a lasting impact. Furthermore, leveraging Prezi’s features can enhance multimedia presentations, making them more dynamic and interactive. By incorporating these strategies and utilizing the right tools, presenters can elevate their presentations to a new level and increase their chances of achieving their desired outcomes. Ultimately, mastering the art of multimedia presentations opens up opportunities for effective communication and successful presentations in various professional and academic settings.

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What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

You will lose your audience with static presentations.

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over? This feeling of agonizing boredom is called Death by PowerPoint.

Failing to give an engaging presentation will make you lose your audience's attention , and as a result, their ability to remember anything you have to say.

If you’re wondering how exactly you avoid this fate, you’re not alone. Everyone struggles with this. It’s not you - it’s PowerPoint.

The solution? I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls and much much more.

By the end of this blog post, you’ll learn to create digital presentations that immediately engage your audience, capture their interest, and make them care.

Spoiler - the key is to ditch your static slides for interactive experiences.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

• Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
• Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
• Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
• Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

• Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
• Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
• Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes , polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

• Introduction (the objectives and agenda of your presentation)
• Main body (key talking points that you want to cover)
• Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

• What to Include in a Pitch Deck (Slides 99% of Investors Want)
• 7 elements of a great sales deck structure
• What should a one-pager include?
• What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

• How to Make Effective & Impactful Presentations (12 Steps)
• How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

• 10 Perfect Presentation Examples That Win Over Anyone
• 9 Unique Sales Deck Examples that Outsell the Rest
• 10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
• Top Product Presentation Examples That Wow Everyone
• Marketing Deck: What It Is & How to Make It Win (Examples)
• 6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

• One-pager templates
• Sales deck templates
• Pitch deck templates
• Business proposal deck templates
• Marketing decks templates
• Case studies templates
• Report templates
• White paper templates

What are common types of business presentations?

The most common types of business presentations are:

• Sales decks
• Pitch decks
• Business proposal decks
• Marketing decks
• Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

• Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
• Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
• Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
• PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
• Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

• Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
• Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
• Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
• Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

• Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
• Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
• Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
• Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What is Digital Presentation?

A digital presentation is a concise and interactive way to share information, using digital tools and technology. It combines text, images, graphics, and multimedia elements to effectively communicate ideas or deliver a message.

In today’s digital age, digital presentations play a crucial role in various industries, including business, education, and entertainment. They are commonly used for sales pitches, training sessions, academic lectures, and conferences, providing an engaging and dynamic platform to present information.

Digital presentations offer the advantage of customization, allowing presenters to easily modify content, add multimedia elements, and incorporate interactive features to enhance audience engagement. With the ability to reach a wide audience through online platforms, digital presentations have become an essential tool for effective communication.

Table of Contents

What Is Digital Presentation?

Digital presentation refers to the use of technology to present information and ideas in a visual and interactive format. It has become an essential tool in various industries and sectors. The importance of digital presentations lies in their ability to captivate and engage the audience.

With the evolution of technology, traditional modes of presentations have given way to more dynamic and impactful digital formats. Digital presentations enable presenters to incorporate multimedia elements such as videos, images, and audio, making the information more engaging and memorable.

They also allow for easy sharing and distribution, eliminating the need for physical copies. Moreover, digital presentations offer flexibility, allowing presenters to tailor the content based on their audience’s needs and preferences. With the advancements in virtual reality and augmented reality, digital presentations have the potential to create immersive and interactive experiences for the viewers.

In conclusion, digital presentations have revolutionized the way information is communicated, making it more accessible, dynamic, and visually appealing.

Benefits Of Digital Presentations

Digital presentations offer numerous benefits, making them widely used in various professional settings. The visual appeal of digital presentations instantly captivates the audience, enhancing engagement. Interactive features further boost audience participation, facilitating effective communication and understanding. These features enable real-time interactions, allowing presenters to address questions and concerns instantly.

Additionally, digital presentations provide customization options, empowering presenters to tailor their content to specific audiences. From selecting design templates to incorporating multimedia elements, customization enhances the overall quality and impact of presentations. With the ability to seamlessly integrate images, videos, and audio, digital presentations leverage the power of visuals and multimedia to convey information more effectively.

Ultimately, digital presentations enable presenters to deliver their message with clarity and impact, leaving a lasting impression on their audience. Whether in business meetings, conferences, or educational settings, digital presentations have become an essential tool for effective communication.

Types Of Digital Presentations

Digital presentation refers to the use of technology to convey information or ideas. One of the types of digital presentations is the slideshow presentation, which involves displaying images and text in a sequential manner. Another type is video presentations, where videos are used to present information in a visual and engaging way.

Interactive presentations, on the other hand, allow the audience to actively participate by clicking or interacting with the content. These types of presentations have become increasingly popular due to their ability to capture attention and enhance understanding. Slideshow presentations, video presentations, and interactive presentations are all effective tools for communicating and engaging with an audience in the digital age.

Tools For Creating Digital Presentations

Digital presentations are an essential part of today’s communication tools. Microsoft PowerPoint, Google Slides, and Prezi are widely used in creating impactful presentations. These tools allow users to design visually appealing slideshows with various features such as animations, transitions, and multimedia integration.

PowerPoint offers a user-friendly interface and a vast library of templates and designs. Google Slides, on the other hand, offers collaborative features, allowing multiple users to work simultaneously on a presentation. Prezi stands out with its unique zooming and panning features, creating a dynamic and engaging presentation experience.

Whether used for business meetings, educational purposes, or personal projects, these tools provide a professional and efficient way to convey information and ideas. With user-friendly interfaces and a range of features, digital presentations have become an indispensable tool for effective communication in today’s digital age.

Best Practices For Creating Effective Digital Presentations

Digital Presentation is a powerful tool for conveying information in a visual and engaging manner. By following best practices, you can create effective digital presentations that capture your audience’s attention and leave a lasting impact. To begin, focus on using concise and engaging content that gets straight to the point.

Avoid overloading your slides with text and instead opt for key points and visuals that convey your message effectively. Incorporating visuals such as images, charts, and graphs can help illustrate your ideas and make them more memorable. Furthermore, utilizing storytelling techniques can enhance the overall narrative of your presentation, making it more relatable and engaging for your audience.

By following these guidelines, you can ensure that your digital presentations are impactful and successful in delivering your message effectively.

Tips For Engaging The Audience During Digital Presentations

A successful digital presentation involves engaging the audience through various strategies. To grab their attention, utilize audience participation features that encourage interaction. Incorporate multimedia elements such as videos, images, or infographics to make the presentation more visually appealing and dynamic.

Throughout the presentation, actively encourage questions and feedback, creating a dialogue with the audience. By incorporating these tips, you can create an engaging digital presentation that keeps the audience interested and involved.

Steps To Create A Successful Digital Presentation

Creating a successful digital presentation involves several key steps. First, clearly define your objective to ensure your presentation is focused and impactful. Next, carefully plan the structure and content of your slides, considering the key points you want to convey.

Then, design visually appealing slides that effectively communicate your message. Pay attention to the layout, fonts, and colors to ensure a professional look. Finally, rehearse and practice your presentation to refine your delivery and boost your confidence. By following these steps, you can create a digital presentation that engages your audience and effectively communicates your message.

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Common Mistakes To Avoid In Digital Presentations

Digital presentations are a common way to share information, but there are mistakes to avoid. One common mistake is overloading slides with text. This can overwhelm the audience and make it difficult for them to focus on key points. Another mistake is reading directly from the slides.

This can come across as unprofessional and make the presentation feel impersonal. Additionally, neglecting to proofread and edit can lead to errors in spelling, grammar, and formatting that can distract from the overall message. It’s important to take the time to review the presentation and make necessary adjustments.

By avoiding these mistakes, you can create a digital presentation that effectively engages your audience and delivers your message clearly and professionally.

Enhancing Digital Presentations With Audio And Video

Digital presentations are a powerful tool for engaging audiences. By incorporating audio and video elements, these presentations can be taken to a whole new level. Adding voice-over narration allows presenters to provide a more dynamic and informative experience. It helps to convey key points and capture the attention of viewers.

Additionally, integrating relevant video clips helps to visually illustrate concepts, making the presentation more engaging and memorable. Videos can effectively convey information in a concise and visual manner. Moreover, using background music strategically can enhance the overall impact of a digital presentation by setting the mood and creating a more immersive experience.

When used appropriately, audio and video elements can greatly enhance the effectiveness of digital presentations, making them more captivating and memorable for the audience.

Sharing And Delivering Digital Presentations

Digital presentation refers to the process of sharing and delivering presentations through various digital means. This includes uploading presentations to online platforms and sharing them via email or social media. Digital presentations can also be delivered live in virtual meetings, allowing for real-time interaction and engagement.

With the advancement of technology, digital presentations have become a popular and effective way to communicate ideas, information, and data. They offer flexibility, convenience, and the ability to reach a wide audience. Whether for business, education, or personal use, digital presentations provide a dynamic and engaging way to convey messages and make an impact.

By utilizing online platforms and virtual meeting tools, individuals and organizations can deliver compelling presentations that captivate and inform their audience.

Future Of Digital Presentations

Digital presentation refers to the use of technology to showcase information, ideas, and concepts. The future of digital presentations lies in the integration of AI and virtual reality, which bring a whole new level of immersive experiences. The advancements in user interface design have made it easier for presenters to create visually appealing and interactive presentations.

Through the use of AI, presentations can now adapt to the audience’s preferences and provide personalized content. Virtual reality adds an element of realism and engagement, allowing viewers to feel like they are part of the presentation. The integration of these technologies has revolutionized the way presentations are delivered, increasing interactivity and creating a more engaging experience for the audience.

In this digital age, the power of technology has transformed the art of presenting, enhancing communication and leaving a lasting impression.

Frequently Asked Questions Of What Is Digital Presentation?

What is digital presentation with example.

A digital presentation is a visual way to present information using digital tools, such as slides or videos. An example is a PowerPoint presentation.

Is Powerpoint A Digital Presentation?

Yes, PowerPoint is a digital presentation tool commonly used for creating visual slideshows.

How Do You Start A Digital Presentation?

To start a digital presentation, follow these steps: 1. Plan your content and structure beforehand. 2. Create an engaging opening slide to grab attention. 3. Use clear and concise language in your presentation. 4. Incorporate visual aids like images, videos, or graphs for better understanding.

Why Do We Use Digital Presentation?

Digital presentations are used for their convenience, engagement, and ability to convey information effectively.

Digital presentation is a powerful tool that has revolutionized the way we communicate and convey information. Its ability to engage, inform, and inspire audiences is unmatched, allowing businesses and individuals alike to create dynamic and interactive presentations that leave a lasting impact.

By leveraging technology and the widespread availability of devices such as smartphones and tablets, digital presentations have become accessible to a wider audience than ever before. Through the use of multimedia elements like images, videos, audio, and animations, digital presentations have the potential to captivate and hold the attention of viewers.

The flexibility and versatility of digital presentation software also allow for customization and personalization, enabling presenters to tailor their content to specific audiences or objectives. Furthermore, digital presentations offer a range of benefits, including cost-effectiveness, convenience, and environmental friendliness. By reducing the need for printed materials and physical resources, digital presentations contribute to a more sustainable and eco-friendly approach to information sharing.

The digital era has brought about countless advancements in communication, and digital presentation is undoubtedly one of its most impactful innovations. With its ability to engage, inform, and inspire, it is an essential tool for anyone looking to effectively communicate their message in today’s fast-paced, digital world.

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‍In this article, I am going to tell you about What is Digital Presentation . so if you want to know about it, then keep reading this article. Because I am going to give you complete information about it, so let’s start.

A digital presentation is a way of sharing information or ideas using digital tools and technology. It involves using software like PowerPoint, Google Slides, or Keynote to create slides that can be shown on a screen.

Digital presentations have benefits like looking good, being flexible, interactive, and easy to share. They can include text, images, videos, and audio to help presenters communicate their message effectively and engage the audience.

Today’s article focuses on the same, i.e., “What is Digital Presentation” The articles entail each bit of information necessary for you to know.

Let’s get started!✨

Table of Contents

What is Digital Presentation

A digital presentation refers to the use of digital tools and technologies to deliver a visual and interactive presentation. It typically involves the use of software applications, such as Microsoft PowerPoint, Google Slides, or Apple Keynote, to create slides or visual content that can be projected or displayed on a screen.

Digital presentations allow presenters to combine text, images, graphics, videos, and audio to convey information and engage their audience. These presentations can be created in advance or developed in real-time during a presentation using presentation software. They are commonly used in various settings, such as business meetings, conferences, educational settings, and sales pitches.

The advantages of digital presentations over traditional methods, such as physical slides or transparencies, include the ability to easily edit and revise content, incorporate multimedia elements, and deliver dynamic and engaging presentations. Additionally, digital presentations can be easily shared and distributed electronically, enabling remote viewing and collaboration.

Digital presentation tools often provide features like slide transitions, animations, embedded multimedia, speaker notes, and the ability to include hyperlinks and interactive elements. These features enhance the visual appeal, interactivity, and overall effectiveness of the presentation.

Overall, digital presentations offer a flexible and multimedia-rich approach to delivering information and ideas, allowing presenters to communicate their message more effectively and captivate their audience.

Types of Digital Presentation

There are several types of digital presentations that can be created using various software tools and techniques. Here are some common types:

• Slideshow Presentation : Slideshow presentations are the most common type and are typically created using software like Microsoft PowerPoint, Google Slides, or Apple Keynote. They consist of a series of slides containing text, images, graphics, and other visual elements. Slideshow presentations are widely used for business meetings, educational lectures, and conferences.
• Interactive Presentation : Interactive presentations involve engaging the audience through interactive elements. This can include clickable buttons, hyperlinks, quizzes, polls, or embedded videos that allow viewers to actively participate and navigate through the presentation at their own pace. Interactive presentations are often used for e-learning, product demos, and sales presentations.
• Video Presentation : A video presentation involves creating a video file that combines audio narration or background music with visuals, such as text, images, and animations. Video presentations are useful for storytelling, marketing campaigns, and online tutorials. Tools like Adobe Premiere Pro, iMovie, or online video editors can be used to create and edit video presentations.
• Web-based Presentation : Web-based presentations are designed to be viewed and interacted with online through a web browser. These presentations are often created using HTML, CSS, and JavaScript or web-based tools like Prezi, Sway, or SlideShare. Web-based presentations allow for seamless sharing, collaboration, and the integration of multimedia content.
• Infographic Presentation : Infographic presentations utilize visually appealing graphics and data visualizations to present information in a concise and easily understandable format. Infographics can be created using specialized software like Adobe Illustrator, Canva, or Piktochart. These presentations are effective for conveying complex information or statistics in a visually appealing manner.
• Storyboard Presentation : Storyboard presentations are commonly used in creative industries such as film, animation, or advertising. They involve presenting a sequence of visual frames or sketches to outline a story or concept. Storyboard presentations are created using software like Adobe Photoshop, Storyboarder, or specialized storyboard software.

These are just a few examples of digital presentations, and there are many other variations and combinations depending on the specific purpose, audience, and content requirements. The choice of presentation type will depend on the goals and preferences of the presenter and the nature of the information being communicated.

Tools for Digital Presentation

There are numerous tools available for creating digital presentations. Here are some popular ones:

• Microsoft PowerPoint : PowerPoint is one of the most widely used presentation software. It offers a wide range of features for creating slideshows, including text formatting, slide transitions, animations, multimedia embedding, and collaboration options.
• Google Slides : Google Slides is a web-based presentation tool that is part of the Google Workspace suite. It allows users to create and collaborate on presentations online. Google Slides offers similar features to PowerPoint and provides easy sharing and real-time collaboration.
• Apple Keynote : Keynote is a presentation software developed by Apple for macOS and iOS devices. It offers a variety of visually stunning templates, animations, and effects. Keynote is known for its smooth transitions and multimedia capabilities.
• Prezi : Prezi is a cloud-based presentation tool that offers a unique zooming and panning interface, allowing for non-linear presentations. It enables users to create dynamic and visually engaging presentations with a focus on the big picture.
• Canva : Canva is a versatile graphic design tool that offers pre-designed templates for presentations. It provides a user-friendly interface with drag-and-drop functionality and allows users to create visually appealing slides with ease.
• Adobe Spark : Adobe Spark is a suite of creative tools that includes Spark Video, Spark Page, and Spark Post. Spark Video allows users to create animated videos with narration, while Spark Page helps create web-based presentations. Spark Post is useful for designing social media graphics and visual content.
• SlideShare : SlideShare is an online platform owned by LinkedIn that allows users to share and discover presentations. It is commonly used for sharing slide decks, infographics, and documents. SlideShare supports various file formats and provides a platform for showcasing and distributing presentations.
• Powtoon : Powtoon is a web-based tool for creating animated presentations and videos. It offers a range of templates, characters, and animations to help create engaging and dynamic content.
• Haiku Deck : Haiku Deck is a presentation tool that focuses on simplicity and visual impact. It offers professionally designed templates and access to a vast library of royalty-free images to enhance presentations.
• Visme : Visme is a versatile visual content creation tool that allows users to create presentations, infographics, reports, and more. It provides a wide range of templates, charts, icons, and multimedia options to create visually appealing and interactive presentations.

These are just a few examples of the many tools available for creating digital presentations. The choice of tool depends on the specific requirements, preferences, and available resources of the presenter.

Pros and Cons of Digital Presentation

Digital presentations offer numerous advantages and disadvantages compared to traditional methods. Here are some pros and cons of digital presentations:

• Visual Appeal : Digital presentations allow for the incorporation of multimedia elements like images, videos, and animations, making them visually appealing and engaging for the audience.
• Flexibility and Interactivity : Digital presentations offer flexibility in terms of editing, rearranging, and adding content. They also enable interactivity through hyperlinks, clickable buttons, quizzes, and other interactive elements, enhancing audience engagement.
• Easy Distribution and Sharing : Digital presentations can be easily shared electronically via email, file-sharing platforms, or online presentation hosting services. This allows for easy distribution to a wide audience and facilitates collaboration.
• Multimedia Integration : Digital presentation tools offer the ability to seamlessly integrate various multimedia elements, such as audio, video, and interactive charts. This enables presenters to convey information in a more dynamic and impactful manner.
• Real-Time Updates : Digital presentations can be updated in real-time, allowing presenters to make changes or add new content during the presentation itself. This is particularly useful for adapting to unexpected circumstances or incorporating audience feedback.
• Remote Presentations : Digital presentations can be delivered remotely, allowing for virtual meetings, webinars, or online conferences. This eliminates the need for physical presence and enables global participation.
• Technical Issues : Digital presentations rely on technology, and technical issues like software glitches, compatibility problems, or connectivity issues can occur. These issues can disrupt the presentation flow and require troubleshooting.
• Dependency on Equipment : Digital presentations require the availability of appropriate equipment, such as computers, projectors, or screens, to display the content. Inadequate or malfunctioning equipment can hinder the presentation.
• Distractions and Overload : The use of multimedia elements in digital presentations can sometimes lead to information overload or distract the audience from the main message. It is essential to balance the use of visuals and ensure clarity of communication.
• Lack of Personal Touch : Digital presentations may lack the personal touch and human interaction that can be experienced in face-to-face presentations. Non-verbal cues and physical presence may be diminished, affecting the overall engagement and connection with the audience.
• Learning Curve : Using digital presentation tools effectively may require a learning curve for presenters who are unfamiliar with the software or lack technical skills. This can lead to difficulties in creating and delivering polished presentations.
• Accessibility Concerns : While digital presentations offer numerous advantages, accessibility can be a challenge for individuals with disabilities. Presenters need to ensure that the content is accessible to all users, including those with visual or hearing impairments.

Overall, digital presentations have revolutionized the way information is conveyed, making it more dynamic, engaging, and accessible. However, it is important to be aware of the potential drawbacks and take necessary measures to mitigate them for a successful presentation experience.

Popular software options for creating digital presentations include Microsoft PowerPoint, Google Slides, Apple Keynote, Prezi, Canva, and Adobe Spark, among others.

You can enhance the visual appeal of your digital presentation by using high-quality images, well-designed templates, consistent color schemes, appropriate font choices , and incorporating visual elements like charts, graphs, and videos.

Yes, digital presentation tools often allow you to add multimedia elements like images, videos, audio, and animations. This can help make your presentation more engaging and dynamic.

You can make your digital presentation interactive by incorporating elements such as hyperlinks, clickable buttons, quizzes, polls, and interactive charts. These features can encourage audience participation and engagement.

Yes, digital presentations can be easily shared with others. You can share them via email, file sharing platforms, or by using online presentation hosting services. This allows others to view and collaborate on your presentation.

Yes, digital presentations can be presented remotely. You can use video conferencing tools, webinar platforms, or screen sharing features to deliver your presentation to remote audiences.

Read also:)

• What is Digital Storytelling Software: A-to-Z Guide for Beginners!
• How to Sell Digital Products Online: A-to-Z Guide for Beginners!
• 10+ Best Tools for Digital Marketing: A-to-Z Guide for Beginners!

So hope you liked this article on What is Digital Presentation . And if you still have any questions or suggestions related to this, then you can tell us in the comment box below. And thank you so much for reading this article.

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What Is Digital Media? All You Need to Know About This Booming Industry

March 4, 2020 

The word “media” applies to many things in the 21st century, from mass media to news media, and traditional media to the many emerging forms of digital media. While you can likely come up with several different examples –– and almost certainly you take in some form of media in your everyday life –– it can be difficult to succinctly define the word.  It comes from the Latin  medius  or  medium , which means “the middle layer.” Media is an expression that brings some type of information or entertainment from one body to another.

Before the advent of the digital age, the most popular forms of media were what we now call analog or traditional media: radio, newspapers, magazines, billboards, journals, and the like. Since then, the technological revolution has brought with it many new types of media that now play a major role in disseminating information and entertainment to populations around the world. But what is digital media? What does it encompass, how did it evolve, and where is it headed? Read on to learn more about digital media, including different types, major companies in the field, and digital media job markets. We’ll also unpack what kind of educational background can position you to embark on a career in digital media.

Defining Digital Media

Unlike traditional media, digital media is transmitted as digital data, which at its simplest involves digital cables or satellites sending binary signals –– 0s and 1s –– to devices that translate them into audio, video, graphics, text, and more. Anytime you use your computer, tablet, or cellphone, opening web-based systems and apps, you’re consuming digital media. Digital media might come in the form of videos, articles, advertisements, music, podcasts, audiobooks, virtual reality, or digital art.

The digital age began to unfold in the second half of the 20th century, as computer technology slowly infiltrated different industries and then moved into the public sphere. Yet analog technology remained dominant even through the 1990s. In the years that followed, newspapers, magazines, radio, and broadcast television were still the primary means of communication, with fax machines and pagers becoming most people’s first casual forays into the digital world.

When the internet went from a niche hobby to something common in most American homes, the digital age was fully underway. Now, most people walk around with at least one digital media device in their pocket, purse, or backpack, using digital communication at work, on their commutes, and even while out to dinner or shopping. After that, they might come home and play a video game or stream a show, interacting with digital media yet again. Before they go to sleep, they might talk to their digital home assistant, finding out the weather forecast for the following day. What is digital media? The answer is not a simple one. Defining digital media is difficult because it is rapidly evolving alongside innovations in technology and how people interact with it. As we move into the future, our day-to-day use of digital media will likely only increase, particularly as holographic and artificial intelligence (AI) technologies are developed and incorporated into our daily lives.

Exploring Types of Digital Media

Traditional (nondigital) media includes several types of communication technologies, some of which have existed for hundreds of years. Newspapers, magazines, books, and other printed materials were among the first types of traditional media. Those forms of media persist, joined in the 19th century by the telegraph and in the 20th century by radio and television, the first examples of mass media.

The digital era, however, meant a whole new set of media transmission methods and devices, with more developed every year. These days, most types of digital media fit into one of these main subgroups:

• Audio:  Audio forms of digital media include digital radio stations, podcasts, and audiobooks. Tens of millions of Americans subscribe to digital radio services such as Apple Music, Spotify, Tidal, Pandora, and Sirius, which provide a wide range of musical stations and allow users to listen to databases of millions of songs on demand.
• Video:  Many digital media outlets are visual, from streaming movie and television services such as Netflix to virtual reality surgical simulators used in medical institutions. One of the biggest players in visual digital media is YouTube, which hosts billions of videos. Launched in 2005, the website is one of the most popular destinations on the web.
• Social media:  Social media includes sites such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat, which enable their users to interact with one another through text posts, photographs, and videos, leaving “likes” and comments to create conversations around pop culture, sports, news, politics, and the daily events of users’ lives.
• Advertising:  Advertisers have made their way into the digital media landscape, taking advantage of marketing partnerships and advertising space wherever possible. The internet has moved away from the use of pop-up and autoplay ads, which flooded early websites and drove away visitors. Instead, advertisers look toward native content and other methods of keeping consumers invested without overselling their product.
• News, literature, and more:  Traditionally, people consumed text via books, print newspapers, magazines, and the like. Even though digital media has proliferated, the desire for those kinds of reading experiences has endured. Research from the Pew Research Center indicates that 38% of adults in the U.S. read news online. The proliferation of literary websites, the popularity of resources like Wikipedia, and the rise of e-readers like the Kindle all further underline the continued importance of written work in digital media.

Examples of Digital Media

Digital media encompasses a wide array of websites, tech devices, and platforms. You may be aware of some uses of digital media, but the fact is that digital media influences many industries and has opened a range of avenues for people to make a living and utilize their talents in different ways.

Prior to digital technology, surgeons and other medical professionals had to rely on clunky simulators, videos, or cadavers to practice new surgeries, which made it difficult to perfect certain operations and increased complications when they were performed on living patients. Digital technology has introduced all sorts of new tools into the surgical suite, allowing doctors to better practice and perform such procedures, thus increasing patient safety and reducing mistakes while lowering costs. Modern-day surgeons practice using advanced virtual reality (VR) systems, working through different scenarios with digital versions of the same miniature cameras and sensors they’ll rely on during an actual surgery.

Digital media has also led to entirely new careers. Websites such as Twitch allow people to stream their daily lives, and people can pay to subscribe to individual channels to watch what interests them. Twitch streamers include video gamers, musicians, social influencers, and even those who just stream their daily activities, such as going to the store, cooking dinner, or cleaning the house. Users from all different walks of life expose subscribers to different cultures and lifestyles. Digital media professionals can also take advantage of easily obtainable technology such as cellphones and open-source coding to film their own shows, movies, or podcasts and stream them at little or no cost, creating greater equity in media. These are just a few examples of digital media, though the market for such products is expanding, and there are more applications every year.

Major Digital Media Companies

As the digital world has taken over the modern business landscape, some of the most valuable companies in the world are in the tech sphere. Many of these companies have diverse interests and divisions, including in various forms of digital media and related ventures. As such, the top digital media companies are among the largest corporations on Earth.

• Google , founded in 1998 by Larry Page and Sergey Brin, started as a revolutionary new search engine, which spurred the growth of one of the world’s most valuable brands (worth $309 billion in 2019, according to statistics reported by CNBC). Google has become a massive, multinational technology company, developing all things internet-related, including its own web browser (Chrome), laptops (Chromebooks), smart glasses, and internet television streams (Chromecast). In 2015, Google announced that it was forming the parent company Alphabet to run the organization’s diverse departments with Google existing as a subsidiary.
• Netflix  launched in 1997 as an online-based movie rental service, where people could order DVDs and have them delivered to their home. Customers made their wish list of films, and Netflix sent them DVDs from the list. Users could keep DVDs as long as they wanted, receiving the next movie on their list upon return of the first. Netflix has since grown from third-party movie distributor to online streaming giant, with over 150 million subscribers paying for a mix of television, movies, and original content. The brand has launched pop culture sensations such as “Orange Is the New Black,” “Stranger Things,” and “BoJack Horseman.”
• Apple  has grown from a niche computer company with elegant marketing into one of the dominant technology forces on the planet. Founded by Steve Jobs and Steve Wozniak in 1976, Apple spent the first quarter-century of its existence as a cutting-edge though struggling computer company, with a few impressive products that never quite caught on. Then, with the introduction of the iMac in 1998, followed by the iPod three years later, marketed with Jobs’s brilliant strategies driving intrigue and demand, Apple moved to the forefront of the gadget market. In the years since, products such as the iPhone, iPad, and Apple Watch have kept Apple going strong. Millions of Americans consume large amounts of digital media each day through their Apple products, such as iTunes and Apple TV.
• Facebook and Twitter  are two of the biggest social media websites. Instagram, YouTube, Snapchat, and TikTok also have substantial user bases in the hundreds of millions or more. According to a 2018 Pew Research Survey, 75% of all U.S. adults use YouTube and 68% use Facebook. Over 94% of 18- to 24-year-olds use YouTube, and 80% of them use Facebook. Major players in the business world own these brands. For example, Facebook owns Instagram and other platforms such as WhatsApp. Additionally, Google owns multiple web ventures including YouTube. As generations that grew up with social media get older and new users come of age, the number of people on these platforms will likely continue to grow.
• Amazon  remains a digital commerce titan, with an enormous presence in the digital media sphere. The company, in fact, is one of the world’s largest by market value according to Investopedia. From Amazon Prime and its accompanying streaming service to personal assistants, cloud service, and digital advertising, the company has an expansive presence online. This is reflected in its growth, with revenues tripling between 2017 and 2018, from $117.9 billion to $232.9 billion.

Digital Media Jobs and Salaries

Digital media includes a wide range of platforms, products, and industries. As such, the job market and earning potential for digital media careers varies based on industry, location, work experience, and education, but in general, the outlook is strong. Many digital media jobs, including those below, exist in various industries, including in the public and private sectors. As such, careers in digital media provide the opportunity to work in all sorts of different environments.

Graphic Designer

Jobs in digital media include many graphic design positions. Graphic designers create digital illustrations that convey information, from company logos to movie posters and much more. They use sketch pads, computers, tablets, and other devices to create their work. They utilize different fonts, colors, photographs, shapes, and aesthetic elements along the way. Those in graphic design work with clients to discern what they’re looking for, then go through a design process where they develop several options and tweak their ideas to fit the client’s needs.

There were 290,100 graphic designers working in the U.S. as of May 2018, according to the U.S. Bureau of Labor Statistics (BLS). They earned a median annual salary of $50,370, with those in the bottom 10% of earners making under $29,610 and those in the top 10% earning more than $85,760 each year. By industry, the median annual salary for this position can range from $40,170 (printing and related support activities) to $51,380 (advertising, public relations, and related services). The BLS expects the job market to grow 3% between 2018 and 2028, which equates to 8,800 new jobs.

Web Developer

Web design specialists use their graphic design skills to create websites and other web-based applications. They possess some knowledge of programming and coding, in languages such as CSS, HTML, or Java. Web developers help companies update their websites or design new sites from scratch, using existing templates or frameworks such as WordPress or Squarespace. They make sure websites look good on different devices while also remaining functional.

According to the BLS, there were 160,500 web developers working in the United States as of May 2018, making a median annual income of $69,430. The BLS has high expectations for the job market for web developers, expecting it to grow by 20,900 jobs between 2018 and 2028, at a rate of 13%. Publishing industries ($75,360) and computer systems design firms ($68,670) had the highest median annual salaries.

Digital Media Specialist

Digital media specialists fill a vital role in the digital media job market. These versatile media professionals are able to perform a number of tasks, combining various skills. Digital media specialists can work in social media, where they use graphic design skills to assist companies with their branding and voice. They may also use on-camera and writing skills, as well as video or audio editing abilities to create packages for use in digital marketing campaigns. Different projects require different tasks and abilities, and digital media specialists can fill any number of them.

According to statistics from PayScale, the median average salary for digital media specialists was $34,000 annually as of December 2019. While the BLS doesn’t keep specific data on digital media specialists, reports from web marketing news outlets such as Social Media Today indicate that global online ad spending continued to rise significantly in 2019 (4% worldwide), with total spending set to reach $329 billion by 2021, which will account for 49% of all ad spending. These trends suggest favorable job growth in digital media careers.

How to Land Digital Media Internships

Working in all types of media, including digital media, means taking advantage of networking, which can lead to further opportunities down the line. Even at the high school level, students can begin interacting with digital media –– opening social media profiles, making connections, and even interning or creating digital content. But it’s in college that networking really starts to gain importance, as students start to figure out where they want to go with their digital media career. One common way for students to gain experience and valuable contacts in the industry is through internships.

Internships in digital media can take place over the summer, during a single semester, or throughout an entire school year. They might be in large office settings, or they may involve work in the community. The further along students are in their undergraduate career and the more skills they possess, the more they’ll be able to do in their internships.

Before beginning a digital media internship, there are several skills that are valuable for students to develop. Applicants should be confident interviewees, even without prior experience, demonstrating a willingness to learn and grow as they contribute. They should have solid writing abilities and demonstrate some skill in photography, graphic design, website design, or social media. During the course of an internship, students can develop other marketable skills such as storytelling, managing relationships with clients, drafting copy, content programming, and much more.

Some digital media internships pay, and some do not. While there is a push within media industries for paid internships, some businesses –– especially smaller companies –– are unable to pay their interns. When considering any internship, it is wise to consider the work experience to be gained, and what impact the internship will have on performing real work duties in the future.

Explore Digital Media with Maryville University

What is digital media? It is expansive and increasingly pervasive, and it isn’t going anywhere. Digital technology will only continue to further its place in society, with home assistants such as Alexa and Siri leading the next generation of artificial intelligence gadgets and devices. In the near future, augmented reality devices such as headsets, heads-up displays, and even holographic technology will likely further digitize our daily lives.

Careers in digital media begin with the right undergraduate degree, which develops a foundation of skills and knowledge that positions graduates to begin any number of career paths. Explore how  Maryville University’s online Bachelor of Fine Arts in Digital Media  — with courses in marketing and digital media, design theory, UX/UI design, social media, and more — can prepare you to enter this multifaceted industry and offer vital visual communication strategies to businesses of all kinds.

Recommended Reading

Innovative Design Careers: How to Become a UX Designer

6 Exciting Digital Media Degree Jobs

The Balance Careers, “Important Digital Media Skills That Employers Value”

CNBC, “Amazon Beats Apple and Google to Become the World’s Most Valuable Brand”

CNN, Google Fast Facts

Houston Chronicle,  “Careers in Digital Media”

HowStuffWorks, “Can You Explain the Basic Difference Between Analog and Digital Technology?”

Interesting Engineering, “The Fascinating History of Netflix”

Investopedia, “How Amazon Makes Money”

Mashable, “What Companies Want in a Social Media Intern”

Medical Device and Diagnostic Industry, “The Future of (Digital) Surgery”

Netflix Investors, Company Profile

PayScale, Digital Media Specialist

Pew Research Center, How Americans Get Their News

Pew Research Center, Social Media Use in 2018

Simplicable, “14 Examples of Digital Media”

Social Media Today, “2019 Key Digital Marketing Growth Stats”

Tech Funnel, “Defining Traditional Media Today”

U.S. Bureau of Labor Statistics, Advertising, Promotions, and Marketing Managers

U.S. Bureau of Labor Statistics, Graphic Designers

U.S. Bureau of Labor Statistics, Web Developers

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Home Blog Design Multimedia Presentation: Insights & Techniques to Maximize Engagement

Multimedia Presentation: Insights & Techniques to Maximize Engagement

Effective public speaking is a crucial skill often overlooked. Multimedia presentations, such as digital stories, offer an opportunity to cultivate this skill. When appropriately executed, they blend visuals, text, and compelling speech in any setting. This article explores multimedia presentation, focusing on its definition, components, and the advantages it brings to the table.

Table of Contents

What is a Multimedia Presentation?

Types of mediums used in a multimedia presentation, advantages of multimedia presentation, how to create a multimedia presentation.

• How to Deliver a Multimedia Presentation?

Recommended Templates for Multimedia Presentations

Final words.

Multimedia originates from the combination of “multi” and “media,” where “multi” denotes “many” [1]. It represents a medium facilitating the seamless transfer of information between locations. Multimedia encompasses the computer-assisted integration of various elements like text, drawings, still and moving images (videos), graphics, audio, animation, and other forms of media [1]. It allows the expression, storage, communication, and digital information processing.

A multimedia presentation goes beyond traditional slides to convey information. It is a dynamic approach that enhances engagement and boosts information retention among the audience. With the use of technology, it requires thoughtful design, pacing, and interactive components. Multimedia presentations deliver information through various channels, offering a multi-sensorial experience. As a consequence, they accommodate different learning preferences.

To create a truly immersive experience, multimedia presentations leverage different mediums. Video clips offer dynamic visual content, infographics provide concise information, audio snippets add a layer of narration, and animations bring concepts to life. The synergy of these elements elevates the overall impact of the presentation.

Multimedia presentations employ diverse mediums to construct a comprehensive and immersive experience.

Video Clips

Video content consists of photographic images displayed in apparent motion at speeds ranging from 24 to 30 frames per second, and even higher values depending on the topic. The term “video” denotes a moving image accompanied by sound, commonly seen in television broadcasts [2]. Text can be incorporated into videos through captions or embedded in images, as seen in slide presentations. It provides a captivating element to the presentation. 

By incorporating motion and imagery, video clips enhance audience understanding and retention, as they can be introduced as a refreshing break during the course of the presentation. It offers the presenter a moment to regroup, especially in lengthy presentations. Videos can emotionally engage audiences through narratives, but their inclusion alone doesn’t guarantee benefits. For effective integration, videos have to follow the narrative of the speech the presenter is sharing. This implies that no random video can be added to a multimedia presentation, and presenters should also take extra care in unrequired effects that don’t contribute to the overall impact of the speech (i.e., abusing VFX or unprofessional transitions).  

Now we know why and how videos help a presentation, those who are unfamiliar can learn how to embed a video on a Google Slide .

Infographics

Infographics contribute to the attractiveness of multimedia applications. In numerous situations, the audience prefers visuals over extensive text. It aids in the clarification of concepts and provides background information. In contrast to regular graphics, infographics are commonly acknowledged as a better medium to communicate data extracted from charts and graphs [3]. Their visually appealing format ensures clarity without overwhelming the viewer, making data more digestible.

Text [4] is used in multimedia presentations because it is a familiar media channel. It includes characters of different sizes and styles, making words, phrases, and paragraphs. The text requires less effort compared to a video. But this doesn’t mean presenters shouldn’t care about formatting.

Different fonts and sizes in text matter. Using the wrong font shows a lack of professionalism. Multimedia uses text to share information or enhance other media. Therefore, fonts and sizes can be varied for a cohesive aesthetic.

Graphic Design effects, like text on portrait, are mighty in presentations. This technique, featuring phrases alongside visuals of well-known public figures, enhances interest and reinforces key messages.  Choosing the right colors and contrast in text design has a psychological appeal. It increases the audience’s interest.

Text design should also consider those with visual impairments.  Hence, the text to be used has to follow specific guidelines. Multimedia follows this by presenting text in various formats. This helps everyone understand the message quickly. They make information accessible instantly.

Audio Snippets

Adding audio into a media presentation gives users information that may be challenging to convey through other mediums. Certain types of information, like a motivational speech or enlightening music, are best conveyed through audio. It is a common practice in the motivational presentation niche to use audio as a resource to accompany exercises, like meditational practices, group activities, and storytelling techniques in which the audience has to place themselves in the shoes of the “character” in the story, and the list goes on.

Research indicates that presenting information through multiple senses improves retention [6]. Importantly, audio can make communication accessible for users who present visual impairments.

Animation is a series of static images rapidly flipped through, creating the illusion of movement [5]. Animation involves making a still image appear to be in motion. It enhances the visual appeal of a presentation. Animation is used for illustrating concepts related to movement, such as playing a guitar or hitting a golf ball. These actions are challenging to depict accurately with static images or text alone.  

Likewise, animated sequences can guide employees to respond correctly to different threat scenarios. For instance, showing threat scenarios through animation can enhance employees’ ability to recognize and respond to potential risks. Through movement and visual storytelling, animated templates contribute to a deeper understanding of intricate ideas.

Multimedia presentations emerge as a powerful tool for effective communication, offering engagement, retention, and adaptability in professional and educational settings.

Enhanced Engagement

Multimedia presentations excel in captivating audiences through a customized approach to diverse learning preferences. Multimedia presentations stimulate interest and maintain active engagement by integrating visuals and audio.

Improved Information Retention

Research conducted by Saini and Baba underscores the efficacy of multimedia presentations in enhancing information retention [7]. The combination of visual and auditory stimuli helps understanding quickly. It improves the audience’s ability to grasp and remember key concepts.

Professional Appeal

In professional settings, adopting multimedia presentations contributes to elevated sophistication. This method showcases a commitment to deliver information dynamically and accessibly. Thus, presentation on multimedia positively reflects on both the presenter and the organization.

Flexibility in Communication

Multimedia presentations offer flexibility in conveying complex concepts . Incorporating various mediums allows presenters to adapt their communication style to suit the nature of the information. It makes it more accessible to a broader audience.

Increased Accessibility

The inclusion of diverse mediums enhances accessibility for a wider audience. Visual elements cater to visual learners, while auditory components appeal to those who learn best through listening. This inclusive approach ensures that the message resonates with different audiences.

Enhanced Persuasion

The dynamic nature of multimedia presentations facilitates a persuasive delivery . Engaging visuals, coupled with compelling narration, influence opinions. It effectively conveys the presenter’s message, making it more memorable and impactful.

Real-time Demonstration

Multimedia presentations enable real-time demonstration of concepts and ideas. Whether showcasing product features or illustrating complex processes, integrating videos, animations, and live demonstrations leave a lasting impression.

Adaptability to Technological Advances

By using multimedia presentations, presenters showcase adaptability to technological advances [8]. Multimedia presentation aligns with contemporary communication trends. It positions the presenter as forward-thinking and responsive to evolving methods of information delivery.

Crafting an effective multimedia presentation involves thoughtful planning and execution. A well-structured and engaging multimedia presentation is created by following several steps

Define Presentation Objectives

The goals and objectives of the presentation must be clearly outlined [9]. A presenter should identify the key message that is conveyed to the audience. This initial step guides the selection of multimedia elements based on the nature of the content. For instance, data presentations involve the use of infographics. On the other hand, motivational presentations may require photos, illustrations, and videos. Likewise, Business presentations may include interactive graphs and infographics.

Audience Research

Understand the target audience to customize content. Choose multimedia elements that resonate with them [9]. Consider the audience’s demographics, preferences, and expectations to create a presentation that captures their interest.

Select Media Channels

Choose appropriate multimedia channels, such as GIFs, videos, infographics, and animated charts, per the defined objectives. Different media channels convey information in distinct ways. Selecting the right ones enhances the overall impact of the presentation. Otherwise, the presenter can learn about design ideas in detail from SlideModel.

Write the Presentation Story

Develop a structured storyboard outlining the sequence of content, visuals, and multimedia elements. The story should have a logical flow. It captures the audience’s attention and maintains their interest throughout the presentation.

Select a SlideModel Template

Use a SlideModel template to maintain consistency and professionalism in design, including fonts, colors, and layout. Templates provide a cohesive visual identity. These templates reinforce the message and facilitate a clear understanding of the content. There are plenty of templates available that can assist in creating a multimedia presentation.

Create Narrations or Captions

Develop concise and focused content that supports the key message. This contributes to the overall narrative. Narrations provide spoken explanations, while captions offer written context. Narrations or captions should complement the visuals. They provide context and enhance the audience’s understanding.

Create Deliverables

Deliverables include the finalized presentation file. It ensures compatibility with the chosen presentation software. Generate deliverables for the multimedia presentation. Optimize files for seamless integration and playback. Pay attention to file sizes and formats.

Transitions and Timings

Incorporate smooth slide transitions for a seamless flow between content. Avoid excessive transitions that may distract from the message. Set appropriate timings to maintain a well-paced presentation. Keep the audience engaged.

Speaker Notes

Prepare speaker notes to guide the presenter during the delivery. Attention must be paid to timing and the use of multimedia elements. Speaker notes serve as a roadmap. It ensures a confident and well-timed presentation.

How to Deliver a Multimedia Presentation

Delivering a multimedia presentation with impact involves a strategic approach.

Testing Presentation on Arrival

Prioritize testing upon arrival to prevent any technical inconveniences. Verify the compatibility of multimedia elements and the presentation software with the venue’s system. A smooth technical setup is essential for a flawless multimedia presentation.

Timing of Multimedia Elements

Study the timing of multimedia elements.  Especially when introducing videos. Allocate time for a Q&A session post-presentation. This strategic timing ensures audience commitment, thus providing a platform for clarifications and discussions.

Avoid Inconsistent Perceptual Mediums

Leverage various perceptual channels, like hearing and vision, to enhance comprehension. Clarify infographics through spoken explanations. Steer clear of concurrent speech and sound sources to prevent interference and distractions. Seamless integration of multiple media sources is paramount for an effective presentation [10].

Professional Tone

Uphold a professional and authoritative tone throughout the presentation. Stay away from overly casual language to underscore the gravity of your message. Opt for a direct approach, aligning with the formality expected in a multimedia presentation.

Body Language

Pay attention to your body language, a critical aspect of multimedia presentations. Show confident and open postures. It reinforces the verbal communication. Effective body language contributes to the audience’s understanding.

Strategic Pauses for Multimedia Absorption

Introduce strategic pauses at key junctures to allow the audience to absorb multimedia information. Recognize that multimedia elements often require additional processing time. Strategic breaks enhance understanding. This prevents information overload and ensures a smooth flow throughout the presentation.

Visual Commitment through Multimedia

Pay close attention to the effective use of multimedia elements. Use body language to complement multimedia content. It will enhance the audience’s connection with the presentation. Effective visual engagement is crucial for a successful multimedia delivery.

1. Pitch Deck for Multimedia Presentation PowerPoint Template

If you are looking for multimedia presentation examples, in this article, we used one slide of this investor pitch deck to showcase why graphics matter in first impressions. Customize this presentation template to meet the requirements of your company; it just takes a couple of clicks!

Use This Template

2. Multimedia Annual Report PowerPoint & Google Slides Template

Rather than delivering a plain MS Excel sheet, create your report presentation by using this presentation on multimedia format template. Entirely customizable, you can adapt the presentation theme to any color scheme you choose. Download it today and make your annual report presentation the highlight of this year!

3. CV Template for Interview Meetings with Multimedia Effects

Long gone are the days in which resumes were a blank piece of paper with text and a bad-quality photo. Impress recruiters with a well-designed curriculum vitae by harnessing the advantages of multimedia presentations.

4. Collection of Infographic PPT Templates for Multimedia Presentations

For those who don’t know where to start with infographics, this slide deck has it all. Bubbles, demographics, iceberg metaphor, funnels, and more. Access now and customize the graphics in this high-quality infographics template for PowerPoint – fully compatible with Google Slides and Keynote.

Multimedia presentations are at the forefront of the transformation of public speaking. Using various mediums, presenters create engaging experiences for their audience. Integrating multimedia elements in business or academia raises presentations to new heights.

[1] Li, Z.N., Drew, M.S. and Liu, J., 2004. Fundamentals of multimedia (pp. 253-265). Upper Saddle River (NJ): Pearson Prentice Hall. https://www.goodreads.com/book/show/57105399-fundamentals-of-multimedia

[2] Bowen, C., 2017. Grammar of the Edit . Routledge. https://www.goodreads.com/en/book/show/546377

[3] Siricharoen, W.V., 2013, May. Infographics: the new communication tools in digital age. In The international conference on e-technologies and business on the web (ebw2013) (Vol. 169174). https://www.researchgate.net/profile/Waralak-Siricharoen/publication/256504130_Infographics_the_new_communication_tools_in_digital_age/links/0c9605232e6f666b1f000000/Infographics-the-new-communication-tools-in-digital-age.pdf

[4] Malhotra, R. and Verma, N., 2020. An impact of using multimedia presentations on engineering education. Procedia Computer Science , 172 , pp.71-76.

[5] Pavithra, A., Aathilingam, M. and Prakash, S.M., 2018. Multimedia and its applications. International journal for research & development in technology , 10 (5), pp.271-276.

[6] Henmon, V.A.C., 1912. The relation between mode of presentation and retention. Psychological Review , 19 (2), p.79. https://ia600708.us.archive.org/view_archive.php?archive=/28/items/crossref-pre-1923-scholarly-works/10.1037%252Fh0072137.zip&file=10.1037%252Fh0072813.pdf

[7] Saini, G. and Baba, M.M., 2023. Psychological expedient of multimedia in blended learning and metamemory satisfaction. The Learning Organization . https://www.emerald.com/insight/content/doi/10.1108/TLO-11-2022-0130/full/html

[8] Lauer, C., 2009. Contending with terms: “Multimodal” and “multimedia” in the academic and public spheres. Computers and composition , 26 (4), pp.225-239. https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=1dd08158225c41e82243a7efe74e61c140293775

[9] Hosseini, Z. and Kamal, A., 2013. How to design effective multimedia presentations. In 7th International Symposium on Advances in Science and Technology (7th SASTech 2013) Pp (pp. 7-8).

[10] Sutcliffe, A.G., 1999. A design method for effective information delivery in multimedia presentations. New review of hypermedia and multimedia, 5(1), pp.29-58. https://doi.org/10.1080/13614569908914707

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What is a multimedia presentation? – A complete guide

• February 18, 2023

The footprint of technology can be seen in every home and work today. Using laptops and computers to create presentations to share data and information or present a product with others is an ordinary task nowadays. It’s an effective communication method for delivering your idea, message, and targeted information to audiences.

Multimedia presentation is one of the most used and powerful tools for Presentation design services . You can combine images and videos with audio and animations to present a new multi-sensory experience for your audiences. In this blog post, we are going to introduce what is multimedia presentations , their definitions, how to make one, and some multimedia presentation examples to understand it better.

Table of Contents

Multimedia presentation meaning

A multimedia presentation can be explained as a presentation including information and data that is presented by video, images, and animation, or a digital presentation that includes audio, narration, music, and sound effects to deliver your messages to the audience.

You can create introductory multimedia presentation examples with Microsoft PowerPoint and Google Slides. Also, more creative and modern tools are available to help you make even better presentations.

Why do you need to do a Multimedia Presentation?

• Multimedia presentation expands the technology skills · 
• It brings the opportunity to present updated technologies 
• To make an interesting/appealing presentation it creates creative challenges
• Multimedia presentations have a unique competition

What are various types of multimedia presentations?

People are familiar with multimedia and whatever means like it. There are many types of multimedia presentations . Here are some of the best multimedia presentations that can combine with text in your slides: Photos, Video, Music and other audio effects, Infographics, Animation, GIFs, Surveys, Screenshots, Logos, icons, and other graphics.

How do you choose the correct multimedia presentation?

When developing a digital-text presentation, one must pick up suitable multimedia components that are relevant to your presentation topic. Multimedia used appropriately enables the message to be expressed meaningfully, creating understanding and keeping the audience interested. Consider the following factors when selecting multimedia for your presentation:

• Content relevance: does the content you are using fit your message?
• Audio enhancement: does the quality of audio complement your content?
• Data visualization: can you simplify complex data with the visualization?
• Multimedia integration: Can all elements work together and be related?
• Accessibility considerations: is it accessible to everyone to use and understand it?
• Technical feasibility: Will you manage to present your prepared speech effectively?

What makes a multimedia presentation effective?

An effective multimedia presentation is not just adding a video or animation to your presentation; it’s about building a story. Your presentation must shine in front of your audience and grab their attention before delivering your message. We believe that the best way to make this happen is if you prepare an excellent ‘hook’ for your presentation.

Just like a good book captivates your audience so they cannot put it down or even want more of it. Those ones have long been gone where there was a need to rely on just text and simple graphics alone to develop presentations. Nowadays, it is possible for anyone to use an amalgamation of audio, video, and pictures when addressing any audience to be effective.

Common multimedia presentation examples

You can use videos to enhance information. The video can also be used in different types of multimedia presentations to add context or bring a theory to life using visual examples.

Voice narration

You can use recorded voices and voice narration in your multi media presentation to influence your audience with different methods than regular ones.

Animations and GIFs

Sales teams no longer depend on their team to present an oral presentation. Instead, they can use remote pitching.

Graphs and charts

A multimedia presentation is an excellent way to solve complex problems that require close examination of large amounts of data. Charts and graphs often enhance these multimedia presentations.

How to Create a Multimedia Presentation?

You need to use the right presentation tools in multimedia based on your needs. These are simple and easy steps in the tutorial here:

1-Define what is the aim or goal of your multimedia presentation

Firstly, you should find out clearly what it is that will be presented and also why. Ensure that everything is in place concerning the necessary material to be arranged in a manner that facilitates composition.

2-Use visuals to plan your content

With everything planned for and all your content prepared for the slide deck, it’s time to develop an outline. When developing your outline, consider how this may involve different media and be improved.

3-Pick a slide layout/template and develop your contents

Go to your presentation tools in multimedia , choose a theme, select a background color or image for slides, and then go ahead and open whichever presentation tool you’re planning to make use of to locate an ideally suited presentation template meant for your task. There is a variety ranging from ready-made presentations to slide libraries available in various designs. 

For a multimedia presentation, select one from slide libraries. Presentation themes are also known as slide libraries. For example, you can use Visme or Canva presentation themes.

4-Add multimedia content

By now, your presentation should appear to be smart but static. We want to make this interesting, so let’s throw in some fun multimedia presentation devices.

You can use outline and visualization idea sketches by write a short note on adding multimedia contents & printing slides . Keep in mind and do not overload the slides with too many types of media. It won’t work. In order to maintain a balance, one should aim at two or three types of media scattered throughout the presentation.

5-Review, re-edit, and share it

When it’s done, now you should make a review of your presentation. This stage is where you should check everything after you have added all your content, including regular and multimedia. Click on “present” in your used tool to read through your presentation as an observer would see it. Write down anything that appears wrong or incomplete every time you finish looking at a specific slide. Revise the same slides accordingly until you feel your presentation is perfect.

Tips to create an effective multimedia presentation

Choose the right media.

In making a multimedia presentation, you need to specify one appropriate form of media to convey every item of information that you would like communicated. One example might be that while describing a complicated idea, consider using a video or animation. In the case of simple fact communication, choose a text or image.

Keep it balanced

Provide not more than two media for your presentation. Your audience may find it overwhelming if you give them too much media. Thus, you should use various types of media and use them little by little in your presentation.

Use high-quality media

Ensure that you have good-quality media in your presentation. Therefore, one should use transparent pictures and clips and record high-quality sound.

Keep It Short and simple

Avoid overcrowding your slides. The images and text need to be limited. This is because if it is too much, it becomes impossible to read. On average, audiences can pay attention to a presentation season of about 20 minutes. In that case, keep in mind in the presentation less is more. The duration of your presentation should not exceed 15 minutes.

Practice your presentation repeatedly before presenting it. By practicing your PowerPoint presentation, you will be able to deliver your presentation at the right time and deliver your message without any hitches.

Best Presentation Tools in Multimedia

Normally, you would require several software packages specifically designed for making a multimedia presentation. Presenter Maker by Visme is a great choice if you want multi-purpose software.

This means that at all times, users could choose to build multimedia presentations, which may involve animation, voiceover, or video presentation.

Canva integrates several key elements of PowerPoint into some of these Adobe Creative Cloud programs. It is appropriate for intermediates to experts. Their plans are also cheap for many people, while a free plan is available for everyone.

People can also use a program known as Keynote, which is a product of Apple, in order to craft multimedia presentations. It is simple and very user-friendly, with a presentation font size that will allow you to create an impressive show.

4-Microsoft PowerPoint

Microsoft PowerPoint is the most known and popular free tool for creating presentations. It’s easy to use PowerPoint presentations, and it would be a good choice for beginners. 

5-Google Slides

Slide is a free online tool from Google. Google Slides allows users to create presentations using text, images, charts, and graphs all in one place and its have new feature like Google Slides on smart TV .

The evolution of multimedia presentation s has created a new communication channel in which people have learned to share ideas, disseminate, and communicate data. Audiences enjoy the different feelings of multimedia presentations integrated with multiple media elements such as text, images, audio clips, videos, and animations for more profitable retention and impact on their minds. These include educational, business marketing, and entertainment presentations. Such tools are highly functional, as they help attract viewers and stick in their minds anywhere. The emergence of multimedia presentations, coupled with technological advancement, will offer increasingly dynamic means of communicating with and engaging with global audiences worldwide.

What is a multimedia presentation vs a presentation?

A multimedia presentation is exactly what it says: a visual presentation that uses multiple media. A multimedia presentation is different from a static presentation. It uses motion, sound, and interactive elements.

Why is multimedia presentation important?

Multimedia content can be used to enhance and vary the learning process and improve knowledge retention. Video education can give students more ways to interact with the material. Students around the globe can access video content.

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What is a multimedia presentation, why should you create a multimedia presentation, 7 steps to making the perfect multimedia presentation, how can penji help you make a multimedia presentation, how to create a multimedia presentation in 7 easy steps.

Sometimes a flat, static presentation just won’t cut it. If you want to keep your audience interested, a multimedia presentation is the perfect way to engage all the senses.

Whether you’re launching a product, pitching your service, or hosting a meeting, engagement is key to a winning presentation. Here’s your ultimate guide to creating a pitch perfect multimedia presentation.

A multimedia presentation is just what it sounds like—a visual presentation using multiple forms of media. Unlike a standard  presentation  made up of static slides, a multimedia presentation uses sound, motion, and interactive elements.

Types of media for multimedia presentations

A multimedia presentation can feature elements including (but not limited to):

• Interactive features (e.g. infographics)

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Adding different forms of media allows you to break down the barrier between yourself and your audience. Using engagement tools is the best way to ensure that your audience engagement retains the important info from your presentation.

While they can aid important information, they can also inject some much-needed fun into business meetings. Whether it’s a weekly team meeting or a big keynote, your audience is more likely to check out if it’s all serious business. Contrary to popular belief, you can inject humor and playful energy into your presentation without sacrificing integrity.

If you have time, you should always consider incorporating different forms of media into your powerpoint slides.  Launching a product ? People will want to see it in action.

Onboarding new employees? Try some team building activities. Displaying data? Drive your points home with visual presentations that move.

Well-integrated media shows that you’re putting effort into your powerpoint presentation, and that you know what you’re doing. If you do them right, they’re a surefire way measure audience engagement for the best results.

If your visual elements are an afterthought, they can come off as lazy. Technical difficulties can send your whole presentation off the rails, so you want to make sure you have the right tools.

The 7 steps to creating a multimedia presentation are:

• Create an outline
• Select your software
• Design your slides
• Prepare media elements
• Incorporate media elements

Below, you’ll find an in-depth look at each step in the process.

1) Create an outline

For an essay (or an article), an outline can just be a brief list of visual building blocks. This will keep your presentation organized. For a presentation, especially a multimedia presentation, it’s a little more complicated. To craft your outline, you’ll need to consider:

• Multimedia elements
• Slide design
• Special slides (quotes, graphics, questions, etc.)
• Color scheme
• Visual motifs
• Spoken vs. written elements
• Negative space

Start with the basic structure of your presentation, then think about how your slides can complement that structure. What visual motifs will help drive your message home? What text and images need to be displayed to keep people engaged?

This is where your multimedia elements come in. Everything in your presentation should have a reason for being there. How can a video presentation help prove your point?

2) Pick the right software

For a static presentation, you would probably load up PowerPoint, Google Slides, or Keynote and be ready to go. With media elements, however, you’ll have to think outside the box.

If you’re incorporating  audio , video, animations, or anything else, you’ll have to find it somewhere. If you want to make it yourself, you’ll need the tools for it, and some design agencies are better for multimedia than others.

To help, here are a few award winning presentation softwares to consider:

PowerPoint/Google Slides/Keynote

Let’s start with the basics. Each of these classic presentation tools is quite powerful. They can be used to put together excellent multimedia presentations.

However, you’ll have to study up if you want to become a master. There is other software out there that makes the work of adding animations, media, and interactive elements easier. While these programs aren’t as intuitive, it may be more helpful to master them in the long run.

Canva’s  cloud-based  design tools are versatile and great for any budding graphic designer. Their presentation tools are some of the best you can find online. On top of quick animations and stylish templates, they offer integrations with tons of media apps and a selection of royalty-free audio. You can add GIFs from GIPHY, videos from  YouTube , and even maps from Google Maps.

Where you can use Canva to make just about any design, Powtoon is fine-tuned (or should I say, fine-tooned) for dynamic, animated visuals. You can start creating for free, but this option is best for businesses who need a one-stop shop for stunning multimedia presentations. Trusted by the likes of NASA and Pfizer, their tools allow for fully custom effects.

Beautiful.ai

What sets Beautiful.ai apart from other slide  design companies  is their use of AI to power designers. After you select from hundreds of customizable templates, the app integrates your content on its own.

You can click and drag icons, photos, videos and more. Your slides will auto-adjust to create a perfect fit. Video makers can especially be expensive. This is a great budget friendly option.

If you need to give a big conference via video conference, Prezi is the tool for you. Their software seamlessly integrates multimedia presentation tools with  live video . It works with a wide range of video meeting software, including Zoom, Webex, Google Meet, Microsoft Teams, and Slack. Their presentation tools—both free and paid—are fully integrated and second to none.

3) Design your slides

One of the classic rookie mistakes in presentations is carefully outlining your content, but not paying attention to your imagery. Details from even your line shape need to look professional. Presentation design is a crucial step that shouldn’t be overlooked. If you happen to have a lot of design know-how, you can do this yourself. Otherwise, you’re left with three options:

• Use a free template
• Use a paid template
• Hire a professional (freelancer, agency, or  design service )

This article  walks you through the best places to find each of these options. Here are a few crucial things to consider when creating your PowerPoint design.

Color schemes

Ensure that you’re properly using  color theory  when designing your slides. For a business presentation, use colors that are part of your brand identity or featured in your logo. Tools like  Coolors  can help you generate full color schemes.

Visual themes

Consider expressing the message of your presentation with visual themes and metaphors. For instance, if your message is aspirational, you can use space or mountain imagery to signify shooting for the stars. If your business is cutting-edge, circuits and sci-fi imagery can help convey a sense of futurism.

Dynamic imagery

Try unique photo frames and geometric design flourishes. Use alternate slide designs with reversed colors or positions. 

Pair different fonts  and employ all different types of slides. Consistency is key, but every slide should be distinctive in some way to keep your audience invested.

4) Prepare your media

Since you’ve planned ahead, you probably have a good idea for what media you want to include in your presentation. Now that your slides are designed, it’s a good idea to get your multimedia elements ready so you can easily drop them in during the editing process.

Narration:  Pick out your favorite  recording software  or DAW (digital audio workstation) and hop to it! For a professional presentation, you want to make sure your audio is fairly high quality. Use a large closet or other audio-friendly space for recording if you don’t have an audio setup.

Music:  You can use any music you want for an internal presentation, but for a public conference, you should definitely seek out some  royalty-free audio .

Video:  Whether you’re using pre-recorded or live video, you’ll want to make sure you have the right setup. As with narration, you’ll want high-quality sound, along with a decent camera. For live video, try to use an area with a strong internet connection to ensure you don’t suffer technical difficulties.

Interactive elements:  Creating these can be part of the slide design process (for instance, if you’re incorporating a game into your presentation). Creating these from scratch requires a great deal of technical know-how, but you can also find lots of pre-made  templates  out there.

GIFs and animations:  These are also included in many templates, since they’re such a vital part of creating a dynamic multimedia presentation. You may consider using animations for clever transitions, to spice up  infographics , or just to add color to your slides.

5) Write, write, write!

Once you have a thorough outline, writing text for your presentation should be a breeze. Remember, most of the words should come out of your mouth, with only the bare fundamentals on your slides.

Still, this is the step where you’re actually using your software and creating your presentation. However much prep you’ve done, it can feel like a momentous occasion.

Don’t be afraid to make changes at this point in the process. It’s good to have a thorough outline, but you’re not bound by it. If you made space for an infographic but you feel your data would be better served with a text slide, feel free to make changes.

In terms of  writing  style, while your presentation will likely be structured like an essay, it should be written like ad copy. Keep everything short, sweet, and punchy, conveying your concepts as concisely as possible. You can actually be even less specific than you would in an ad, since you’ll be delivering the presentation yourself. But remember to include any details you want to stick in your audience’s head.

Beyond that, play around with style. Try to use writing that suits your brand or the meaning behind your presentation. A jovial, meme-y style might be perfect for a team-building meeting, while an inspirational, important tone better suits a keynote address.

6) Add your multimedia elements

Once you’ve got everything laid out, it’s time to add the fun stuff. Keynote, PowerPoint, and Google Slides all have accessible tools for adding multimedia elements, as do the other software examples listed above.

While preparing your media is a challenge, you’ll also have to spend some time figuring out the best way to integrate them. Technical difficulties can be a death sentence for any presentation, so you’ll want to prepare in advance to ensure everything goes smoothly.

Typically, you’ll be able to control what settings cause the media to play. For instance, Google Slides lets you set elements to play automatically, manually, or with a click. Regardless, you should be sure to preview your slideshow and make sure that everything looks right and plays on cue.

7) Review, revise, and present

Preview your multimedia presentation a few times over. This will help you make sure everything is in working order. How long is it? Does it ever lag? Is it engaging?

If you had any  presentation ideas  you failed to include, this is your last chance to bring them in. Don’t put too much pressure on it, but make sure it’s good enough to go before you finalize it. A multimedia presentation is more complex than a regular one, which means it may take you a little longer to fine-tune it.

Once it’s done, get ready to present it. On top of getting it ready to share through whatever channels you use, you should also consider making the  slide deck  available to your audience after the show. Especially for a pitch, this can help ensure they keep you and your ideas in mind.

Making a multimedia presentation isn’t easy. There are plenty of tools and templates out there to help you make great slides, but if you need something custom, you may be out of luck. That’s where Penji comes in.

Penji is an unlimited graphic design service offering access to world-class design talent for a simple monthly price. If you need regular, high-quality presentations or other designs for your business, Penji can help bring your vision to life.

With a  Team  subscription, you get access to unlimited presentations and animated graphics. Just share your design needs with Penji and let our A.I. pair you with the perfect designer(s) for your project. After that, you can expect results within days, even for complex projects.

What are you waiting for? Sign up for a demo today and put your business on the road to success.

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15 Digital Media in Presentations

Ethical use of digital media in presentations, what is ethical to use in presentations.

When you need to use visual or digital media for an assignment or presentation, it is best to use  Creative Commons  licensed (CC BY) or Public Domain marked  (PDM) sources to avoid copyright infringement. You can also use  your own media  , that you personally created, and give it a CC-BY license. If your presentation is going to be face-to-face and inaccessible online, you might be able to claim Fair Use for copyrighted media, but there are strict guidelines that you must follow as stated in your assigned reading.

Where to Find CC BY and PDM Images

Many search engines, like Google and Bing, enable you to filter results by usage rights—particularly for images. There are content-specific websites, like YouTube and Flickr, which allow you to narrow results by license permissions, too. Similarly, the  Creative Commons website  has a search feature that helps you find CC BY or public domain media through multiple independent sites. You can also add the  CC Search plugin  to your browser. In general, look for copyright licensing information on media websites and follow their guidelines.  (1)

Table 3‑1: CC BY and PDM Sources for Digital Media  (1)

Types of digital media.

Creative Commons (CC)

Music & Audio  —  dig.ccMixer  |  Freesound

Video & Footage  —  YouTube  (filter results to CC)

Images  —  Flickr  (filter results to CC)

All media  —  Wikimedia Commons

Public Domain (PDM or CC0)

Music & Audio  —  PD Info  |  Free PD

Video & Footage  —  Pixabay Video

Images  —  Flickr: The Commons  |  Pixabay

All media  —  Pond5  (filter results to PD)

Content by Florida State College at Jacksonville is licensed under  CC BY 4.0  .

Attributing Media in Presentations

First, let’s clarify  attribution  and  citation  . As you learned earlier, different disciplines have different citation conventions. Both MLA and APA styles have specific guidelines for visual and audio media citations. You should always cite sources that you use in your research. In a Power Point presentation, this would typically be a Works Cited or References slide at the end. You would use in-text or parenthetical citations as appropriate in other slides.

An  attribution  is used to give credit to the creator of an image or other digital content. There isn’t one correct way to give an attribution, but there are best practices. Often, the creator will specify on their website how they wish for you to give attribution.

Creative Commons  has also developed best practice guidelines when crediting digital media sources. For example, you will notice that images in this Learning Unit have a source link and a link to the license deed in the caption.

In addition to a bibliography slide, you could provide an “Image Credits” or “Attributions” slide at the end that lists all of the media used in the presentation. This would allow for a longer citation that the creator requested, and could be used in addition to (or) in lieu of the brief caption attribution.

Questions to Ask Before Using Media in Presentations

• Who took the image?
• Are you allowed to use it?
• How should you attribute it in a presentation?

Example: Image with Creative Commons Attribution

Select the image to reveal its Creative Commons attribution.

Introduction to College Research Copyright © by Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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5.6: Digital Media in Presentations

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Ethical Use of Digital Media in Presentations

What is ethical to use in presentations.

When you need to use visual or digital media for an assignment or presentation, it is best to use  Creative Commons  licensed (CC BY) or Public Domain marked  (PDM) sources to avoid copyright infringement. You can also use  your own media  , that you personally created, and give it a CC-BY license. If your presentation is going to be face-to-face and inaccessible online, you might be able to claim Fair Use for copyrighted media, but there are strict guidelines that you must follow as stated in your assigned reading.

Where to Find CC BY and PDM Images

Many search engines, like Google and Bing, enable you to filter results by usage rights—particularly for images. There are content-specific websites, like YouTube and Flickr, which allow you to narrow results by license permissions, too. Similarly, the  Creative Commons website  has a search feature that helps you find CC BY or public domain media through multiple independent sites. You can also add the  CC Search plugin  to your browser. In general, look for copyright licensing information on media websites and follow their guidelines.  (1)

Table 3‑1: CC BY and PDM Sources for Digital Media  (1)

Types of digital media.

Creative Commons (CC)

Music & Audio  —  dig.ccMixer  |  Freesound

Video & Footage  —  YouTube  (filter results to CC)

Images  —  Flickr  (filter results to CC)

All media  —  Wikimedia Commons

Public Domain (PDM or CC0)

Music & Audio  —  PD Info  |  Free PD

Video & Footage  —  Pixabay Video

Images  —  Flickr: The Commons  |  Pixabay

All media  —  Pond5  (filter results to PD)

Content by Florida State College at Jacksonville is licensed under  CC BY 4.0  .

Attributing Media in Presentations

First, let’s clarify  attribution  and  citation  . As you learned earlier, different disciplines have different citation conventions. Both MLA and APA styles have specific guidelines for visual and audio media citations. You should always cite sources that you use in your research. In a Power Point presentation, this would typically be a Works Cited or References slide at the end. You would use in-text or parenthetical citations as appropriate in other slides.

An  attribution  is used to give credit to the creator of an image or other digital content. There isn’t one correct way to give an attribution, but there are best practices. Often, the creator will specify on their website how they wish for you to give attribution.

Creative Commons  has also developed best practice guidelines when crediting digital media sources. For example, you will notice that images in this Learning Unit have a source link and a link to the license deed in the caption.

In addition to a bibliography slide, you could provide an “Image Credits” or “Attributions” slide at the end that lists all of the media used in the presentation. This would allow for a longer citation that the creator requested, and could be used in addition to (or) in lieu of the brief caption attribution.

Questions to Ask Before Using Media in Presentations

• Who took the image?
• Are you allowed to use it?
• How should you attribute it in a presentation?

Example: Image with Creative Commons Attribution

Select the image to reveal its Creative Commons attribution.

• Authored by : Florida State College at Jacksonville. License : CC BY: Attribution
• Behati Prinsloo & Adam Levine. Authored by : Disneyu00a0|u00a0ABC Television Group. Located at : https://www.flickr.com/photos/disneyabc/16430925178/in/photolist-r2WMBq . License : CC BY-ND: Attribution-NoDerivatives
• Three Elk. Authored by : Jim Leupold. Located at : https://commons.wikimedia.org/wiki/File:3Wapitis.jpg . License : Public Domain: No Known Copyright

What is Digital Media and How Can It Help Your Business?

Digital Marketing

What is Digital Media?

Table of Contents

How is Digital Media Helpful?

We can all see the effects of media in our day-to-day lives. But how does digital media help your business?

We’ll discuss three ways. Digital media:

• facilitates social interaction ,
• levels the playing field for small businesses , and
• aligns with how consumers shop .

Digital Media Facilitates Social Interaction

The digital age connects people in ways that were never possible before. Because 7 out of 10 Americans are on social media, individuals may maintain friendships across different time zones, regardless of the distance between them. 50% share life milestones with their friends and family on social media .

Facebook actually encourages this interaction, boosting words like “congratulations”. This helps provide users with a more engaging feed!

What does this have to do with your business, though?

Special moments share one thing in common: they’re all highly emotional.

While all brands may not have a product or service that naturally lends itself to this narrative, all businesses can find a way to create a space for themselves within these special shared moments.

The goal is to have your brand shared with these milestones. This is a good way to slingshot your social media presence, thus boosting brand recognition.

Social Media and Brand Recognition

Some of the motivation can stem from incentives, such as discounts. But, some of your customers may choose to share your brand because it aligns with his or her specific beliefs, allowing them to take a more public stance on values and issues.

Furthermore, when consumers mention a brand in their social media posts about life milestones:

• 45% want the brand to engage in return by liking or commenting on their content,
• 45% hope for a discount, and

30% want the brand to share his or her post.

Consumers realize that brands often encourage and share content from their customers, and having your post shared by a brand is an exciting motivation to mention a brand, especially when experiencing a milestone or other significant event.

As social media’s role in our day-to-day life continues to grow, so do the opportunities for businesses to connect to consumers. Whether it’s asking their peers for recommendations, or praising one of their “holy grail” products, this generation has already started the bandwagon for recognizing and sharing the role that their favorite brands play in their lives, including major life milestones.

If your business can assess and tap into the emotions behind your audience’s behavior, you’ll better your chance of connecting and turning your audience into not only lifelong customers but also advocates for your brand.

Digital Media Levels the Playing Field for Small Business

We’ve all seen it happen. A huge company comes into town and wipes out all of the small specialty shops. The only online equivalent to this is Amazon. It’s hard to compete with big-name recognition or millions of marketing dollars spent by larger companies.

Digital media helps marketing for small, local stores , both in physical locations and for online selling sites . Smaller businesses can actually hold a top-ranking position using digital media and marketing tactics.

Who’s to know whether the professional-looking website with provocative pictures and compelling content comes from a three-person operation or a multi-million dollar company?

You could be two blocks away or 2,000 miles away. You may not want it as a small business owner, but a global customer base is there for the taking with digital media marketing.

As we mentioned earlier, social media effectiveness boils down to engagement. This gives the small business owner a leg up on the larger competition. If a business doesn’t actively engage with its customers, it won’t have successful social media marketing.

The use of digital media platforms to promote a brand helps receive feedback from customers. And, when managed correctly using preset digital metrics , using digital media to promote your business can be an effective and cost-efficient form of online advertising.

Digital Media Aligns With How Consumers Shop

The average American spends over 24 hours a week online. Over 1 trillion searches are performed online each year, and over 8 billion Facebook video views occur daily.

Most consumers look for products or services online. Regardless if it’s a friend sharing a life event (and how your brand made it better), the result of a search query, or a promotional video, if customers find your business through any of these, you can thank digital media.

You’ll need an online presence to be relevant to the vast majority of your customers. This is why digital media marketing is essential to business.

What are the Three Types of Digital Media?

There are 3 types of digital media: owned, paid, and earned media .

• Owned media
• Earned media

Owned Digital Media

Owned media is any online asset that you control. This type of media is typically unique to your brand. Digital media platforms include your website, social media channels, blogs, videos, etc.

If you optimize your owned media for SEO, your business will show when prospective clients search for topics relevant to what you offer. The more owned digital media you create, the more visible your business becomes. This gives your brand authority, thus increasing your ranking on the search engine results page.

Owned digital media gives you the opportunity to control the conversation surrounding your business. To make the most of owned media, you must commit to delivering valuable content on a consistent basis.

Paid Digital Media

Paid media promotes your online content to improve traffic to your owned media assets. This form of media typically includes PPC, local service ads , paid search ads, display ads, and Facebook ads .

Even though paid media can be expense, when used correctly, it exposes your content and brand to a wider audience. A good marketing agency can use paid media and properly done PPC management  to direct the right customers to your website. Furthermore, paid digital media advertising can offer significant and measurable results within your campaigns, thus supporting your overall marketing strategy.

Earned Digital Media

Earned media is advertising generated by your customers. When customers advocate for your brand via word of mouth, social media, reviews, testimonials, shares, re-posts, etc., this is the best form of endorsement a business can have.

Earned digital media is an effective way to grow your brand while cutting down your customer acquisition costs. However, you will have to monitor this regularly because, unlike owned digital media, you don’t have control over what’s being said.

Strong organic rankings on search engines and high-quality content are two of the forces that drive your earned media.

What Is the Difference Between Digital Media and Digital Marketing?

The difference between digital media and digital marketing is that digital marketing is the act of placing content to reach the most valuable customers. Whereas digital media is assets or content. Media refers to the digital platforms such as your website, emails, and social media channels by which you are able to convey your digital marketing.

Digital marketing content can include several options, including Facebook posts, banner ads, paid search ads, etc.

Digital marketing refers to getting specific information about products or services and target audiences so that ads can be placed in the most efficient and effective way for maximum profitability and ROI.

Digital marketing is marketing with the help of digital media platforms and digital media. The two go hand in hand.

Digital Media Marketing for Business

Because more consumers turn to technology for their shopping needs, as a business, you need to use digital marketing to reach those customers. In order to thrive, businesses must have a digital presence, whether that be on a website, using social media platforms, SEO, or, ideally, a combination of these.

Using digital marketing, you can reach a larger audience in a way that is both measurable and cost-effective. Analytics-driven digital media provides the opportunity to reach more consumers for less money than traditional marketing methods while getting to know your customer base, thus increasing brand loyalty.

Most businesses that effectively use digital marketing and digital marketing services  increase sales and revenue, which is ultimately what business is all about. Isn’t it?

With digital media, you can hone your marketing and target your best consumer. By employing cookies and online tracking tools, we can help you better understand what your customer wants and get them to begin positively engaging with your brand. To put it simply, digital media will boost your current marketing campaign.

If you’d like to see the health of your current website, Digital Logic offers a free SEO audit service . Digital Logic is a nationally-recognized SEO company that offers affordable SEO services .

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Your Guide to Creating a Digital Presentation That Blows Everyone Away

• Updated: February 5, 2019

If you’ve got a big presentation coming up – you might be a little nervous. It’s natural. But the more you prepare – the better your presentation should be.

Once your presentation starts going well, your nerves should ease and you’ll be able to start blowing people away with the information you provide.

If you’d like to know a bit more about how to create the best digital presentation you can, then you’re in the right place. We’re going to show you a few tips so that you can prepare and then carry out the best presentation possible.

So, what are the tips?

Plan Carefully

You can’t start creating the best possible digital presentation without some careful planning. That means you need to carefully work through all the information you need to present so that it’s easy to analyze.

Try listing information in separate categories as a start. You might find that some points are repeated or can be excluded completely.

Start looking at the different sorts of digital media you’re going to want to use. It’s a good idea not to have every piece of information presented in the same way, so you can mix things up with video, audio, PowerPoint slides and more.

Analyze Your Audience

Before you piece together your whole plan – you need to analyze your audience to make sure you’re creating something that works best for them.

What sort of information do they need to know? What sort of information might be irrelevant, too advanced, or something they already know? Try creating a few audience profiles to give you a better idea.

Look at things like the age of your audience and plan around this sort of information for how long your presentation is and what sorts of tools you use to cater specifically for them.

Practice Meticulously

To iron out any mistakes and make things much smoother when it comes to your presentation, you need to practice a lot.

The more you practice – the better. Try practicing in front of colleagues or other people who can give you candid advice on what works and what doesn’t. This’ll help you create an even better presentation. If you want to impress everyone with your presentation , you’ll need to practice.

Use the Right Tools

Use things like PowerPoint along with other digital tools. Videos can work well, as long as you don’t rely on them too much. Try other interactive tools and things that might keep your audience interested.

When you create your presentation, avoid too many animations. Keep the presentation as simple as much as possible.

Also, a good presenter only uses the presentation just as a support system. If you keep reading from the script, there is no point in presenting it at all.

So, make sure to prepare well and have a thorough knowledge of the subject before you stand up to present the content.

When it comes to the right tools to create your digital presentation, here are a few that can help you

Powerpoint: Powerpoint is the most popular tools to create a presentation. It is the most widely used tools in the corporate sectors, though there are a number of amazing online platforms have come up in recent years that help you to create a presentation on the go.

Pixabay: You will need quality free images four presentations, you can use Pixabay or any other stock photo site to get free images for your presentation.

FlatIcon: Icons are an important part of any presentation these days. From social media icons to any other representation, the Flaticons will help you with free resources.

Canva: Now, if you wish to create a custom image by combining different images or you need any kind of custom graphic, Canva is one of the best tools to go for.

Infogram: Infographics are an important part of presentation these days, and helps the users to understand the context better. Infogram is a quality tool to create a beautiful design, here we have listed more than 25 different tools to create infographics that will help throughout your presentation.

Create a Compelling Script

When you’ve got a plan – script it comprehensively. Break down everything into bite-size points that you can follow easily.

It is extremely important to do your homework perfectly so that you don’t miss anything important and have the script ready to fall back on if needed.

Don’t Stick Too Rigidly to Your Script

Even though you need to get a script, you also need to learn to break away from it. Use it to nudge you in the right direction of your next point, but don’t simply read from it like a drone.

What if someone breaks up your flow with a question? You need to be able to freestyle and know your subject well enough to go in a few different directions.

As mentioned earlier, you the script only as a support system to guide you through the presentation and help you remember the main points.

Make sure to use stories, example and real-file case studies to make your audience understand the subject better.

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What Is Digital Media?

A weather app on a smartphone, a racing game on a video game console, and an ultrasound imaging device in a hospital are all digital media products. They are successful because they are engaging, easy to use, and deliver results. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience. 

Our world is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren’t typically associated with digital media—such as health, government, and education.

Digital media products can be found in:

• Games – console, online and mobile
• Websites and mobile applications
• Social media
• Augmented reality
• Virtual reality
• Data visualization
• Location-based services
• Interactive Storytelling

Digital media can include these industries:

• Entertainment
• Marketing and advertising
• Environment

How Does the Master of Digital Media Program Help You Become a Producer of Digital Media Products?

Organizations that build digital media products rely on multi-skilled teams and manage those teams with business processes designed to enhance their efficiency and effectiveness. For example, making a game requires storytellers, programmers, artists, data analysts, user experience designers, project managers and animators. "Throwing things over the wall" between siloed groups of experts is not an effective way to manage things. You have to ensure that they understand each other, work together creatively, and collectively pull off a result that delivers a world-class experience. The skills required to manage these multi-skilled team members and the fast-paced nature of the industry means that digital media producers, like our graduates, have to have communication and collaboration skills as well as a depth and breadth of knowledge that is unprecedented.

The Master of Digital Media (MDM) program educates students on these two aspects – working in multi-skilled teams and engaging with a wide range of modern, creative business processes – while making digital media products that deliver value for people. The MDM program is designed to help graduates develop six core competencies that will serve them well in their careers.

Students acquire these skills partly through classroom learning but mostly in experiential learning, working on multiple  projects . Projects at MDM run throughout the three semesters. These projects require students to collaborate with colleagues with different skill sets, and they also get to practise the business processes they learn. Projects in semesters two and three are industry projects for real-world clients looking for digital media solutions.

The MDM caters to students with an entrepreneurial vision. In addition to developing their business skills, they also hone their abilities to pitch, seek the right partners and investors, and manage resources. We offer pitched project and ‘venture internship’ options to help you create and launch a new business with a new digital media product.

Learn more about the MDM

Yale Economic Growth Center

Looking back on the "Women and the Digital Economy" event

A key priority for policymakers, researchers, and the larger development community in India is to close the digital gender divide and identify investments to bridge other gender gaps in access and opportunity. On February 26, 2024, Inclusion Economics India Centre and Yale Inclusion Economics convened nearly 70 members of government, academia, philanthropy, and private sector organizations in Delhi, India, to assess available evidence on women and the digital economy.

Charting out pathways to close digital gender gaps 

By Ayushi Khare March 27, 2024

For the past decade, the Inclusion Economics India Centre (IEIC) and Inclusion Economics at Yale University (YIE) have conducted rigorous research to address the multifaceted challenges Indian women face, ranging from lack of job opportunities in rural areas to women’s limited digital and financial inclusion. In that time, India has made impressive progress in improving women’s opportunities along many fronts. For example, it has entirely closed its gender gap in bank account ownership, with over 282 million women now owning their own bank accounts . Nearly all women have digital IDs, and increasingly, women are gaining access to mobile phones, which are important access points for financial tools, information, and connection with others. 

Yet despite this progress, significant digital gender gaps persist, and Indian women are still 40% less likely than men to access mobile internet . What can we do to close these gaps? On 26 February 2024, IEIC convened researchers, policymakers, and practitioners to share research on policy levers to bridge India’s digital divide and provide a platform for cross-sectoral leaders and decision-makers to reflect on insights and discuss future research and intervention priority areas to close last-mile gender gaps in digital access.

Session 1  – Mapping Digital Gender Gaps: What Do We Know?

Dr Charity Troyer Moore (Scientific Director of Inclusion Economics) began the day by introducing YIE’s and IEIC’s ongoing research on digital gender gaps. Initiated seven years ago, this research has focussed on understanding critical questions around the digital gender divide, including what gaps exist, why they exist, why they matter, and how they can be closed. At the onset of this research, India had one of the world’s highest gender gaps in mobile ownership. Since 2017, the number of women accessing smartphones has increased, but gender gaps have persisted. Economic barriers – due to women’s more limited access to jobs and resources – as well as normative barriers, including the view that phones are not appropriate for women, are both drivers of this persistent gap. Moore’s presentation delved deeper into some of the restrictive norms that limit women’s access to mobile phones, fuelled by beliefs that phones threaten women’s purity and reputation, and they may distract women from caregiving duties. Moore ended her presentation by inviting the room to interrogate how we conceptualize digital inclusion and reflect on the extent to which individual ownership is required to enable women to engage meaningfully with digital technology.

Charity Troyer Moore presenting during the event. Photo by Ishan Tankha.

Session 2 –  What Works to Close Digital Gender Gaps and Challenge Restrictive Gender Norms?

Dr Simone Schaner (Scientific Director, Gender of Inclusion Economics) shared findings from Inclusion Economics’ studies assessing the impact of two inter-related interventions aimed at closing digital gender gaps. In 2018, under the Sanchaar Kranti Yojana (SKY) program, the Government of Chhattisgarh distributed free smartphones to over 2 million rural women, providing 1GB of free data for the first six months, while ensuring all program villages had LTE network coverage. The IE research team conducted a quasi-experimental study based on the program eligibility rules to understand the program's impacts. The team also provided group-based digital literacy training to a subset of SKY beneficiaries living in the capital district in a randomized control trial (RCT). Schaner’s presentation outlined a critical emerging insight from these studies. Despite the program being well implemented and initially reversing the gender gap, the longer-run follow-up shows that it did not close gender gaps in ownership and smartphone usage. Drawing on evidence from the complementary RCT, however, the research team found that attending the 45-minute digital training significantly increased women’s smartphone usage ( 82.3% in the treated group, compared to 77.5% in the control ) two years after the training took place. Further, training improved women’s mental health, potentially driven by enhanced social networks facilitated through phones, highlighting the broader value of closing digital gender gaps on other essential aspects of women’s well-being .

Simone Schaner sharing findings from Inclusion Economics' studies. Photo by Ishan Tankha.

Alex Paul Menon , the former Chief Executive Officer of the Chhattisgarh Infotech Promotion Society (CHIPS), reflected on his leadership experience driving the SKY program. His talk centred on the underlying motivation for the program and the research partnership and how the local political economy affected the ability to adhere to SKY’s original vision. The program began with the objective of empowering each household with a mobile phone, and then deploying digital tools to help recipients access the state through those new phones, to provide government services digitally at citizens' doorsteps, creating a key access point for the government and a use case for women who had received the phones. Menon noted several challenges during program rollout, which could have impeded the program’s success in keeping phones in the hands of women, and ways they addressed it.

Session 3 –  Lightning Innovation Round

Representatives of four organizations working to enable digital inclusion presented their work.

Presentation 1: Working Within Norms Constraints to Increase Women’s Phone Use: Mor Awaaz by Inclusion Economics India Centre and Inclusion Economics at Yale University

Dr  Charity Troyer Moore (Scientific Director of YIE) returned to share insights from an Inclusion Economics experimental study investigating a program they launched called ‘Mor Awaaz’. Through weekly automated calls, the study focused on providing useful information to women who recently received free smartphones through the SKY program. These entertaining, informational calls covered various topics spanning government benefits to women’s health. In addition to these calls, Mor Awaaz collected information through short phone surveys where women’s opinions and experiences were shared with the government. The Mor Awaaz service effectively disseminated information to these women, who reported sharing it with others. It was valued as an opportunity to share their experiences, but it did not result in greater phone ownership and use when compared to other women who had received SKY phones and training.

Presentation 2: AI for Dignified Livelihoods by Karya Inc

Safiya Husain (Co-Founder, Karya Inc.) introduced Karya’s work, which focuses on providing well-paid, flexible, and remote data work to individuals living in rural India (of which 50% are women) by connecting them to the global Artificial Intelligence (AI) ecosystem. Husain also described Karya’s efforts to couple financial literacy education with the existing speech data generation work to promote skill development in tandem with income generation. Qualitative interviews revealed the popularity of their new story-based tasks curriculum, which facilitated easy learning, sparked community discussions and fostered financial hope and dialogue among family members. Comparing  pre- and post-tests from this trial group of participants, they found a large increase in measures of financial literacy.

Presentation 3: “What does digital mean to women in the world of unorganised work?” by Self Employed Women’s Association ( SEWA )

Sonal Sharma (Coordinator, SEWA) presented SEWA’s work on providing digital and financial literacy training to women in the informal sector. The presentation focussed on sharing insights from a SEWA study titled “ Impact of Access to Smartphones for Women in the Informal Sector ”, which studied 90 beneficiaries of a SEWA and USAID collaborative programme titled ‘Udyami’, wherein beneficiaries were provided with smartphones to contribute to their holistic development as grassroots micro-entrepreneurs, business owners and women in the informal economy. These women were based in Punjab, Rajasthan, Bihar, Jharkhand, West Bengal, and Nagaland. Drawing on their study, Sharma shared that only 2% of women were using 15 or more applications, while 41% used less than 10 applications on their smartphones, and the majority of women fell somewhere in between (10-14 applications). Sharma further shared that SEWA’s recent approach to digital inclusion has four priorities: leveraging digital technology to boost livelihoods, accessing social security provisions, increasing the efficiency of routine operations and raising awareness and outreach for online selling.

Presentation 4: Gender Norms in Mobile Phone Ownership & Usage in India by BBC Media Action

Meghana Parik  (Research Manager, BBC Media Action) shared the results of BBC Media Action’s immersive primary research activities across nine cities in India. Compared to young men, young women’s phone use was much more closely restricted and monitored, with females reporting 42 percentage points higher levels of phone-related supervision. The research identified high adherence to gender-based expected roles and responsibilities and limited voice and agency for women and girls. Sexuality and marriage norms underpin all areas of girls and women’s lives and contribute to women’s vulnerability online. Some emergent themes to inform their ongoing work include distinguishing between protection and control, focusing on the transition to adulthood, and gender socialization, which also underline the observations around the interplay between digital gender gaps and norms. As a next step, the research team is exploring to identify enablers and barriers to digital use. This will feed into plans to develop pathways to change and operationalize gender-equal digital outcomes in India.

Session 4 –  Panel Discussion: Policy and Practitioner Perspectives on Closing Digital Gender Gaps

Kamya Chandra (Chief Strategy Officer, Center for Digital Public Infrastructure), Roshan Nair (Digital Specialist, Development Innovation Ventures-United States Agency for International Development), Meghana Parik (Research Manager, BBC Media Action) and Arjun Venkatraman (Program Officer (Digital), Bill & Melinda Gates Foundation) then joined the stage for a panel moderated by Dr. Urmi Bhattacharya (Research Lead, IEIC). The discussion began by asking what role policy should play in addressing mobile gender gaps.  Venkatraman outlined the fundamental need to deconstruct how digital gaps are conceptualized to understand corporate and consumer perspectives better. Chandra suggested that the digital divide is best addressed by focusing on the underlying infrastructure and using this as a platform to aid other policies and projects rather than seeking to close gaps through standalone service interventions. Panelists also reflected on missing elements in ongoing conversations around mainstreaming. Parik emphasized the need to update the law to reflect the digital environment. Despite technology-enabled sexual and gender-based violence being a prevalent concern for women in the digital space, there is currently a lack of legislation promoting protection. Nair added to this discussion by asking us to step back and think about digital inclusion for women extending beyond phone ownership and ensuring that women can participate in the underlying tech and infrastructure development.

Panel discussion moderated by Urmi Bhattacharya, featuring Simone Schaner, Kamya Chandra, Roshan Nair, Meghana Parik, and Arjun Venkatraman. Photo by Ishan Tankha.

Hoping to continue building on the momentum from this event, Vinay Nagaraju, the Executive Director of IEIC, shared that the Inclusion Economics team will focus on ways to collaborate with individuals and organizations with this shared vision and work towards finding research-backed recommendations to encourage women’s mobile access in the Indian landscape.

Group photo of event co-organizers. Photo by Ishan Tankha.

YIE would like to acknowledge input from Urmi Bhattacharya, Ayush Jain, Erik Jorgensen, Charity Troyer Moore, Vestal McIntyre and Vinay Nagaraju to this article.

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Trump’s Media Company Worth Nearly $8 Billion on First Trading Day

Trump Media & Technology Group, fresh from a merger with a cash-rich shell company, started trading on the Nasdaq, adding billions of dollars to the former president’s wealth.

By Matthew Goldstein and Joe Rennison

Former President Donald J. Trump’s social media company jumped on its first day of trading on the Nasdaq on Tuesday, giving the company an estimated market value of close to $8 billion, larger than established corporations like Mattel, Alaska Airlines and Western Union.

The biggest beneficiary of the market action has been Mr. Trump, who owns about 60 percent of Trump Media, making him the largest shareholder. His stake in the company — the parent of Truth Social, the online platform that is Mr. Trump’s main megaphone for reaching supporters and attacking critics — is worth about $4.6 billion on paper.

For many investors, investing is as much as a sign of support for Mr. Trump personally as it is for his relatively small, loss-making social media company, which describes itself as a platform that stands against censorship by Big Tech. Such was the frenzy on Tuesday that trading in Trump Media’s shares was briefly halted by the stock exchange shortly after it opened because of extreme volatility. After gaining as much as 40 percent, the stock eased toward the close, ending the day 16 percent higher.

Trump Media closed its merger with Digital World Acquisition Corporation, a cash-rich public shell company, on Monday.

“We do appreciate President Trump but it’s more about free speech,” said Mark Willis, 63, who lives in Indian Trail, N.C. and has been buying shares in the public shell company that merged with Trump Media ever since the merger plan was proposed in 2021. “We believe this is the only social media platform that is not heavily influenced by the government.”

Scott Lewczak, a graphic designer in Nokesville, Va., and another longtime shareholder, said he is going to make money on the big surge in the price of Trump Media, but that is not the point. He said his investment was to support Truth Social and Mr. Trump.

“Even if I lose every penny, I will fight to the end,” Mr. Lewczak said.

The investors who have piled into the stock of Digital World, and now Trump Media, have tended to be individuals, rather than investment firms and hedge funds.

By most traditional measures, Trump Media’s valuation is inordinately high. The company took in just $3.3 million in revenue during the first nine months of last year, all from advertising on Truth Social, and recorded a loss of $49 million.

That means Trump Media’s market value is nearly 2,000 times its estimated annual revenue. Investors sometimes assign lofty valuations to small, loss-making companies in anticipation of rapid growth — or a belief that other investors will continue to bid up a company’s shares, for whatever reason — but typically not on this scale.

Other social media companies trade at far smaller price-to-sales ratios than Trump Media: Reddit is around 10, Meta is 7 and Snap is 6, according to FactSet. High-flying tech stocks like the chipmakers Nvidia and ARM trade at price-to-sales ratios of about 25.

On a message board on Truth Social, created by supporters of the merger, some of these investors cheered on the stock-market debut of Trump Media.

“If anyone deserves to be a trillionaire, it is Donald J Trump,” one poster said. “Never bet against a billionaire with over a hundred million supporters who are determined to fix America and preserve freedom for all” said another.

Chad Nedohin, 40, who has been a vocal supporter of the merger on Truth Social, said in an interview that most people buying Trump Media’s stock are not focused on the valuation of the company but making sure Truth Social remains viable.

“You are looking at people who are investors and not traders,” said Mr. Nedohin, who lives in Canada and works as an engineer and a Christian worship leader. “We are seeing long-term holders who are MAGA and they are Trump’s base.”

Still, based on its trading patterns, Trump Media looks a lot like the so-called meme stocks — GameStop, AMC Entertainment and others — that were propelled to dizzying heights by armies of amateur investors during the pandemic. Meme stocks tend to trade more on emotion than fundamentals.

“It’s difficult to say how this will trade, but it definitely has the DNA of a meme stock, so we might see some extreme volatility,” said Kristi Marvin, a former investment banker and editor of SPACInsider, which gathers data on the market for special purpose acquisition companies.

Trump Media’s prospects met with skepticism on popular investment boards on the social media platform Reddit. “Do people really dare to buy this stock?” asked one poster.

Many of the publicly listed holders of the stock, with most filings dating to the end of 2023, are retail investment advisers who help facilitate trading on behalf of individual clients, and those contacted by The New York Times were broadly unwilling to express a view on Trump Media themselves.

“Our typical advice to our clients is that you are best owning a diversified portfolio,” said Kevin Grogan, chief investment officer for Buckingham Wealth Partners.

Digital World was founded as a special purpose acquisition company. The sole purpose of a SPAC is to raise money from investors and then merge with an operating business, which then becomes the publicly traded entity.

Any big investors that bought shares of Digital World or Trump Media would not be required to publicly disclose their holdings until the middle of May. Some big investors have shorted, or bet against, Trump Media shares, on the assumption that the company cannot continue to trade at such a heady price.

Trump Media, according to S3 Partners, a financial data company, is now the most shorted company to merge with a SPAC in the United States.

The merger between Trump Media and Digital World this week was completed as Mr. Trump faced a deadline to secure a bond to cover a big penalty imposed by a judge in a civil fraud case. But in a break for Mr. Trump, an appellate court reduced the amount that he would need to post, to $175 million from $454 million, and gave him more time to raise the money.

The appellate court’s action seemed to ease the pressure on Mr. Trump to try to tap his newfound Trump Media wealth. To do so, he would need the company’s new seven-member board to remove a restriction that prevents him from selling shares or using shares as collateral for six months.

The board may still vote to loosen that restriction if that is what Mr. Trump wants. He holds tremendous sway over the company: Besides owning about 60 percent of Trump Media’s stock, he owns a separate class of shares that gives him at least 55 percent voting power over any measure presented for a shareholder vote. And the company’s seven-member board is stacked with loyalists, including his eldest son, Donald Trump Jr.

But now that Mr. Trump no longer faces an urgent need to raise a large amount of cash, he might be content to let the six-month restriction on selling shares remain. From Mr. Trump’s perspective, the surging price of Trump Media’s shares gives him bragging rights on the campaign trail. One of his political calling cards has been to talk about his success as a businessman and his enormous wealth — something that’s easier for him to do since the merger.

The bigger challenge for Trump Media’s board is coming up with a strategy to increase the company’s business and expand the reach of Truth Social in order to justify the company’s valuation. Truth Social is a relative minnow in the social media universe and largely dependent on Mr. Trump’s posts for drawing traffic.

In merging with Digital World, Trump Media got a badly needed infusion of roughly $300 million in cash that Digital World had raised from investors. Without that infusion, Trump Media and Truth Social were looking at potentially shutting down.

And as a public company, Trump Media will be required to file periodic financial reports with the Securities and Exchange Commission and reveal in detail any deals it may strike with Mr. Trump.

“In a public company you have the scrutiny now of investors and regulators,” said Usha Rodrigues, a professor of corporate law at the University of Georgia School of Law. “Any stockholder now has standing to bring a lawsuit if they claim one of the company’s statements is misleading.”

Matthew Goldstein covers Wall Street and white-collar crime and housing issues. More about Matthew Goldstein

Joe Rennison writes about financial markets, a beat that ranges from chronicling the vagaries of the stock market to explaining the often-inscrutable trading decisions of Wall Street insiders. More about Joe Rennison

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A Billionaire Online Warrior:  Bill Ackman, an obstinate hedge-funder who loves a public crusade, has used X to push himself into a new realm of celebrity .

Cancel Smartphones: The N.Y.U. professor Jonathan Haidt became a favorite in Silicon Valley for his work on what he called the “coddling” of young people. Now, he has an idea for fixing Gen Z .

Landline Pride: Traditional phones may seem like relics in the iPhone era, but a recent AT&T cellular service outage  had some landline lovers extolling their virtues.

C.E.O. Dreams: Fresh business school graduates are raising “search funds”  from willing investors to buy companies they can lead.

Nelson Peltz Wants Respect: The longtime corporate agitator feels misunderstood . Maybe his fight with Disney could change that.