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Consumer Behaviour Dissertation Topics (28 Examples) For Research

Mark Aug 11, 2021 Aug 11, 2021 Consumer Behaviour No Comments

Some of the most interesting consumer behaviour dissertation topics are listed on this site. The list of dissertation topics on consumer behaviour is developed based on emerging concepts and ideas in the field of business and marketing. Consumer behaviour is a vast area to study and has gained the attention of researchers belonging to different […]

Some of the most interesting dissertation topics on consumer behaviour are listed on this site. The list of dissertation topics on consumer behaviour is developed based on emerging concepts and ideas in the field of business and marketing. Consumer behaviour is a vast area to study and has gained the attention of researchers belonging to different fields.

The project topics on consumer behaviour and research topics on consumer behaviour are listed down, and we can also help in completing projects according to your requirements. You can explore the dissertation, project, and research topics to carry out your study.

A list of Dissertation Topics on Consumer Behaviour

How online shopping consumer behaviour affects the high-street shopping patterns in the UK?

Examining the differences between male and female customer psychologies.

Analysing how advertising stimulates excessing consumption patterns.

To conduct a literature review on the importance of understanding customer needs.

Exploring the differences in consumer buying patterns considering different consumer characteristics.

Are the consumers willing to pay a premium for convenience?

Comparing the factors influencing consumer behaviour related to clothing brands in the UK.

Evaluating the country of origin effects on consumer buying behaviour.

Studying the impact of brand association on consumer buying behaviour in the sports industry.

Examining the impact of advertising media on consumer purchasing behaviour related to food and beverage products.

To explore the factors affecting consumer’s purchase decisions in the UK’s retail market.

A quantitative study on how online shopping trends have affected the profitability of leading retailers in the UK – A case study of Tesco.

Studying the impact of trends in consumer’s food behaviour contributing to the development of marketing strategies in the fashion industry.

A review of twenty-five years research of the consumer behaviour study in different markets.

Does e-marketing influence consumer purchase decisions?

Analysing and comparing the strategies used by luxury brands to influence consumer behaviour.

Examining the role of information technology in revolutionising the marketer’s approach to motivate and influence consumers.

Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour.

A literature review on the impact of branding on consumer behaviour.

Importance of ethics in building and maintaining relationships with the consumers.

The role of innovation and creativity on consumer behaviour and perceptions.

Qualitative analysis of the impact of loyalty schemes on consumer purchasing decisions and loyalty.

Impact of cross-cultural marketing on the marketing techniques used to attract and influence consumers.

A literature review on the effects of globalisation on customer behaviour.

Consumer, customer and perceived value: past, present and future.

Examining the environmental orientation of consumer behaviour: motivational component.

Impact of the external stimuli on the impulsive buying behaviour of consumers.

Studying the female consumer behaviour towards jewellery products in Asian countries.

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57 Inspiring Consumer Behaviour Dissertation Topics and Sample Ideas

Consumer behaviour dissertation topics explore the complex dynamics that influence individuals’ purchasing choices. These topics cover areas like the impact of advertising, online reviews, social media, and cultural factors on consumer decisions. They delve into the psychology behind consumer choices, helping businesses tailor marketing strategies to reach and engage their target audiences effectively. Consumer Behaviour […]

Consumer behaviour dissertation topics explore the complex dynamics that influence individuals’ purchasing choices. These topics cover areas like the impact of advertising, online reviews, social media, and cultural factors on consumer decisions. They delve into the psychology behind consumer choices, helping businesses tailor marketing strategies to reach and engage their target audiences effectively.

Table of Contents

Consumer Behaviour Dissertation Topic: “Influence of Online Reviews on Consumer Purchase Decisions”

Brief : This dissertation topic investigates the profound influence of online reviews on consumer behaviour. With the proliferation of e-commerce and digital platforms, consumers increasingly rely on the opinions and ratings of other users when making purchase decisions. This research aims to delve into the factors that shape consumers’ trust in online reviews, examining the role of review quality, source credibility, and the impact of fake or biased reviews. Additionally, the study explores how online reviews affect various stages of the consumer decision-making process, from product consideration to post-purchase evaluation. By analyzing real-world cases, conducting surveys, and employing data analytics, this research uncovers insights into how online reviews can be leveraged by businesses to enhance brand perception and sales. Understanding the dynamics of online reviews in consumer behaviour is crucial in the contemporary digital marketplace, making this topic both timely and impactful.

Are you looking to help with Consumer Behaviour Dissertation Topics? Consumer behavior has always caught the attention of researchers. If you’re planning to research the same area, we have a list of research proposal topics and dissertation topics on consumer behavior to help you in your undergrad and master’s research projects.

You can choose any topic, and we can prepare your dissertation according to your university requirements. We can also help with marketing , business management , digital marketing , psychology , and others. Contact our representatives for more details.

Best consumer behaviour dissertation topics or research topics for master’s and undergraduate students

Here is the list of best research topics in consumer behaviour:

• How do emerging trends influence consumer behaviour and their decisions?
• What are the basic principles of consumer behavior? – A literature review.
• How do satisfy the needs of consumers in the construction industry?
• Can a business run without satisfying the needs of the consumer? – a systematic literature review.
• Why is consumer feedback very important for new startups – a case analysis.
• What is your opinion on the famous saying ‘customers are always right? – a survey analysis.
• To study the barriers between consumer and seller? – a literature review.
• Studying the effects of Digital Marketing on Generation Z consumers in the food industry.
• How do geographical barriers change the needs of customers?
• How to build strong online branding? A systematic analysis of literature and theoretical concepts.
• Evaluating the impact of product design on the consumer – packaging theories and models.
• To study the effect of brand image on the consumer in the airline industry.
• To study the effect of brand pricing on customers related to food products.
• To analyze consumer behaviors on different branding strategies adopted by the smartphone industry.
• Conducting an online survey to know the needs of consumers in the fashion industry.
• To make data of consumers which helps in the development of financial products.
• How are the needs of people changing with their way of living in the rural areas of developing countries? A case analysis.
• How do you think the consumer behavior field came into existence? A literature review.
• To study the mechanism of analysis on consumer behavior.
• Research on rich and poor customer needs – a comparative analysis for the food businesses.
• What are the challenges faced by the customer in product buying?
• To study the role of customers in supply chain management – a systematic analysis of the food supply chain.
• Study the Effects of COVID-19 on consumer behavior.
• To study the risk-taking consumers.
• Do you think consumerism is a form of consumer behavior?
• What are the cross-cultural comer behaviors?
• What is the effect of Greenwashing’s marketing strategy on consumers?
• What is the impact of negative online reviews on customers?
• How do assess if the consumer’s behavior is rational or not?
• To study Maslow’s hierarchy needs of consumer behavior in the light of FMCGs.
• To study neuromarketing and its effects on consumer behavior.
• What are the customer retention methods, and how can companies use this to retain Generation Z consumers?
• To study the effects of packaging of products on customers’ purchase intention.
• Do you think Marketing is a power of emotions?
• To study the relationship between customer loyalty and repurchasing of a product.
• To study the relationship between celebrity endorsement and consumer behavior.
• Impact of Education on consumer behavior towards green products.
• To study the business-to-business relationship to meet the needs of customers.
• The analysis of the effects of a Good online website on Consumer purchasing behavior in the long run.
• Studying the impact of cost transparency and its effects on consumer behavior – literature review analysis.
• To study the impact of sales in malls on consumer behavior.
• To explore the difference in men’s and women’s behaviors in online advertisements.
• Why does a consumer become loyal to brands? – an analysis of the factors influencing brand loyalty.
• What type of consumer considers quality above all? A survey analysis.
• A survey on food courts in malls related to consumer behavior and how they perceive the food options
• To study the child consumer preferences related to fast food products
• To study the role of emotions in consumer behavior.
• What are the possibilities of buying a product?
• To study the Ethnographic factors on consumer behavior.
• What are the current trends in the market to satisfy consumer needs?

These are the best Consumer Behaviour Dissertation Topics list created by our experts pick any topic of your choice and start dissertation writing. If you are still searching for Consumer Behaviour Dissertation Topics fill out the form below and get customized topics brief for a consumer behaviour dissertation.

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Home » Blog » Dissertation » 99 Consumer Behaviour Dissertation Topics | Research Ideas

99 Consumer Behaviour Dissertation Topics | Research Ideas

By Liam Dec 5, 2023 in Consumer Behaviour , Dissertation | No Comments

Are you a student embarking on the journey of selecting a compelling Consumer Behaviour dissertation topic for your undergraduate, master’s, or doctoral level thesis? Look no further! Consumer Behaviour is a fascinating field of study that delves into the intricate dynamics of consumer choices, preferences, and decision-making processes. Your dissertation is your chance to contribute […]

Are you a student embarking on the journey of selecting a compelling Consumer Behaviour dissertation topic for your undergraduate, master’s, or doctoral level thesis? Look no further! Consumer Behaviour is a fascinating field of study that delves into the intricate dynamics of consumer choices, preferences, and decision-making processes. Your dissertation is your chance to contribute to this evolving discipline and showcase your expertise. In this blog post, we will provide you with a curated list of Consumer Behaviour dissertation topics, tailored to various academic levels, to help you kickstart your research journey and make a meaningful contribution to the world of consumer insights.

In conclusion, whether you are pursuing an undergraduate, master’s, or doctoral degree, there are a plethora of captivating Consumer Behaviour dissertation topics waiting to be explored. Your dissertation is your opportunity to delve into the world of consumer choices and contribute valuable insights to the field. With the list of topics provided here, you can embark on your dissertation research journey with confidence, knowing that you have a wide range of options to choose from. So, choose your topic wisely, conduct thorough research, and make a significant impact in the realm of Consumer Behaviour. Good luck with your dissertation journey!

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A list of Consumer Behaviour Dissertation Topics:

Investigating the impact of social media influencers on consumer purchasing decisions in the fashion industry.

Analyzing the role of packaging design in influencing consumer perceptions and preferences for food products.

Exploring the relationship between consumer trust and online reviews in the e-commerce sector.

Assessing the influence of cultural factors on consumer buying behavior in global markets.

Examining the effects of brand loyalty programs on repeat purchase intentions in the retail sector.

Investigating the psychological factors affecting impulsive buying behavior in online shopping.

Analyzing the impact of green marketing strategies on consumers’ willingness to pay for eco-friendly products.

Exploring the role of emotions in consumer decision-making during luxury product purchases.

Assessing the influence of celebrity endorsements on consumer attitudes and purchasing behavior.

Examining the impact of price promotions on consumer perceptions of product quality.

Investigating the relationship between consumer personality traits and brand preferences.

Analyzing the effects of product placement in movies and TV shows on consumer product choices.

Exploring the role of online consumer reviews in shaping perceptions of product quality and value.

Assessing the impact of cultural values on consumer attitudes toward luxury brands.

Examining the effects of sensory marketing on consumer buying behavior in the hospitality industry.

Investigating the role of nostalgia in consumer choices and brand loyalty.

Analyzing the influence of peer pressure on adolescent consumer behavior.

Exploring the impact of celebrity scandals on consumer perceptions of endorsed products.

Assessing the role of social identity in consumer brand preferences.

Leveraging artificial intelligence to enhance understanding of consumer behavior in e-commerce.

Examining the effects of online shopping convenience on consumer loyalty to e-commerce platforms.

Investigating the influence of online advertising on consumer attitudes and purchase intentions.

Analyzing the impact of ethical considerations on consumer choices in the fast-fashion industry.

Exploring the role of gender stereotypes in advertising and their impact on consumer behavior.

Assessing the effects of product scarcity and limited-time offers on consumer purchasing decisions.

Examining the relationship between consumer self-esteem and conspicuous consumption.

Investigating the influence of music and sound on consumer perceptions in retail environments.

Analyzing the impact of cultural norms on gift-giving behavior in different societies.

Exploring the role of peer recommendations in the adoption of new technology products.

Assessing the effects of online privacy concerns on consumer willingness to share personal data.

Examining the influence of nostalgia marketing on consumer attitudes and brand loyalty.

Investigating the impact of online customer reviews on hotel booking decisions.

Analyzing the role of scent marketing in influencing consumer behavior in brick-and-mortar stores.

Exploring the effects of consumer socialization on children’s brand preferences.

Assessing the influence of social comparison on consumer choices in the beauty industry.

Examining the relationship between consumer trust and online shopping cart abandonment.

Investigating the impact of augmented reality (AR) technology on consumer shopping experiences.

Analyzing the effects of personalized marketing on consumer engagement and loyalty.

Exploring the role of consumer guilt in sustainable purchasing decisions.

Assessing the influence of cultural stereotypes on advertising effectiveness.

Examining the effects of brand extensions on consumer perceptions of brand authenticity.

Investigating the relationship between online product customization and consumer satisfaction.

Analyzing the impact of product recalls on consumer trust and brand loyalty.

Exploring the role of product aesthetics in consumer preferences for electronic gadgets.

Assessing the effects of brand congruence in sponsorship marketing on consumer attitudes.

Examining the influence of influencer authenticity on consumer trust and brand endorsements.

Investigating the impact of social media advertising on impulse buying behavior.

Exploring the interplay between consumer behavior and pathological impulses in digital marketing.

Analyzing the role of consumer ethnocentrism in global brand preferences.

Exploring the effects of social proof on consumer decisions in the sharing economy.

Assessing the influence of experiential marketing on consumer loyalty in the travel industry.

Examining the relationship between online privacy policies and consumer trust in e-commerce.

Investigating the effects of celebrity endorsement on consumer perceptions of sustainable products.

Analyzing the impact of product packaging on consumer perceptions of health and wellness.

Exploring the role of consumer motivations in luxury fashion consumption.

Assessing the influence of cultural dimensions on consumer attitudes toward international cuisine.

Examining the effects of brand storytelling on consumer emotional engagement.

Investigating the relationship between consumer response to humor in advertising and brand recall.

Analyzing the impact of nostalgia marketing on consumer purchasing behavior in the automotive industry.

Exploring the role of online word-of-mouth in consumer decisions related to travel destinations.

Assessing the effects of virtual reality (VR) experiences on consumer brand perceptions.

Examining the influence of digital marketing personalization on consumer loyalty.

Investigating the impact of product localization on consumer preferences in emerging markets.

Analyzing the role of consumer social identity in sustainable fashion choices.

Exploring the effects of product customization on consumer satisfaction and loyalty.

Assessing the influence of online privacy concerns on consumer trust in digital payment platforms.

Examining the relationship between consumer empowerment and brand loyalty in the tech industry.

Investigating the impact of influencer marketing on consumer perceptions of authenticity in cosmetics.

Analyzing the effects of online shopping cart design on consumer purchase completion rates.

Exploring the role of brand community engagement in consumer loyalty programs.

The impact of mass communications on shaping consumer behavior in the modern media landscape.

Assessing the influence of nostalgia advertising on consumer preferences for nostalgic products.

Examining the relationship between consumer ethical values and purchase intentions for sustainable fashion.

Investigating the impact of the COVID-19 pandemic on consumer preferences and buying behavior in the retail sector.

Analyzing the role of social media influencers in shaping post-pandemic consumer choices and brand loyalty.

Assessing the psychological factors influencing consumer stockpiling behavior during the pandemic.

Exploring the long-term effects of remote work on consumer consumption patterns and lifestyle choices.

Examining the influence of health and safety concerns on consumer attitudes towards online shopping post-COVID-19.

Investigating the sustainability-conscious consumer behavior and eco-friendly product preferences in the aftermath of the pandemic.

Analyzing the role of nostalgia marketing in appealing to consumers’ emotional responses during the COVID-19 era.

Assessing the impact of supply chain disruptions on consumer attitudes towards product availability and brand trust.

Exploring the dynamics of luxury brand consumption and conspicuous consumption in a post-pandemic context.

Investigating the effects of government stimulus packages on consumer spending behavior and economic recovery.

Examining the influence of cultural and regional factors on consumer behavior in the UK post-Brexit.

Analyzing the impact of Brexit on cross-border e-commerce and consumer preferences in the UK.

Assessing the role of celebrity endorsements in shaping consumer choices and brand loyalty in the UK market.

Exploring the effects of environmental regulations and sustainability initiatives on consumer purchasing decisions in the UK.

Investigating the influence of online reviews and ratings on UK consumers’ product choices and brand trust.

Analyzing the perception and adoption of digital payment methods among consumers in the UK.

Assessing the impact of the COVID-19 pandemic on UK consumers’ attitudes towards local and small businesses.

Examining the role of gender and age demographics in predicting consumer behavior variations in the UK.

Investigating the relationship between social class and luxury brand consumption in the UK market.

Analyzing the effects of Brexit and global economic changes on UK consumers’ attitudes towards international brands.

A comprehensive review of the theoretical frameworks and models in consumer behavior research.

A systematic review of the impact of digital marketing strategies on consumer purchase decisions.

An in-depth analysis of the role of emotions in consumer decision-making processes.

A critical review of the influence of culture on consumer behavior and global marketing strategies.

An examination of the ethical considerations in consumer behavior research and their implications.

A review of the changing trends in consumer attitudes towards sustainability and green marketing.

A meta-analysis of studies on the impact of social media on consumer brand engagement and loyalty.

A review of consumer behavior in the context of mobile commerce and smartphone usage.

An exploration of the effects of peer pressure and social influence on consumer choices.

A comprehensive review of consumer responses to advertising and its evolving forms in the digital age.

There you go. Use the list of Consumer Behaviour dissertation topics well and let us know if you have any comments or suggestions for topics-related blog posts for the future or want help with dissertation writing; send us an email at [email protected] .

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Consumer Behavior Research Paper Topics

Consumer behavior research paper topics are essential to students studying this field. This comprehensive guide from iResearchNet provides a comprehensive list of consumer behavior research paper topics divided into 10 categories, expert advice on selecting a relevant topic, and a step-by-step guide on writing a successful research paper. Additionally, iResearchNet offers writing services with expert degree-holding writers, custom written works, in-depth research, custom formatting, top quality, customized solutions, flexible pricing, short deadlines, timely delivery, 24/7 support, absolute privacy, easy order tracking, and a money-back guarantee. By following the expert advice provided and using iResearchNet’s writing services, students can produce high-quality research papers that make meaningful contributions to the field of consumer behavior.

Understanding Consumer Behavior Research

Consumer behavior research is an essential field of study that explores the processes and activities that individuals undertake when making decisions related to purchasing goods and services. This field is particularly important for marketers, advertisers, and sales professionals who seek to understand how consumers make purchasing decisions and how they can influence these decisions.

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For students studying consumer behavior, research papers are a common assignment that require them to explore various topics related to this field. However, selecting a relevant and feasible research paper topic can be challenging. Furthermore, writing a successful research paper requires attention to detail and adherence to academic standards. This comprehensive guide from iResearchNet is designed to assist students in selecting appropriate consumer behavior research paper topics and providing expert advice on how to write a successful research paper. The guide also provides information on iResearchNet’s writing services, which offer students a valuable resource for producing high-quality research papers that meet the academic standards of their instructors. By following the guidelines and using iResearchNet’s writing services, students can produce research papers that make meaningful contributions to the field of consumer behavior.

100 Consumer Behavior Research Paper Topics

Consumer behavior research encompasses a wide range of topics, each of which explores different aspects of how individuals make decisions related to purchasing goods and services. Here are ten categories of consumer behavior research paper topics that students can consider when selecting a research topic, along with ten sample topics for each category:

Perception and consumer behavior:

• The impact of package design on consumer perception of food products
• The effect of product display on consumer attention and purchase intention
• The role of brand familiarity in consumer perception of luxury goods
• The influence of product color on consumer perception and behavior
• The effect of music in advertising on consumer perception and recall
• The impact of celebrity endorsement on consumer perception of products
• The effect of font type on consumer perception of brand personality
• The role of scent in retail environments on consumer behavior
• The influence of product label claims on consumer perception of health and wellness
• The impact of product design on consumer perception of eco-friendliness

Motivation and consumer behavior:

• The influence of brand personality on consumer motivation to purchase
• The role of scarcity in marketing on consumer motivation and behavior
• The impact of rewards and incentives on consumer motivation and loyalty
• The effect of social proof on consumer motivation to purchase
• The influence of emotions on consumer motivation to purchase
• The role of self-congruity in consumer motivation and brand preference
• The impact of brand trust on consumer motivation to purchase
• The effect of personalized marketing on consumer motivation and engagement
• The influence of product involvement on consumer motivation and purchase intention
• The role of value perception in consumer motivation and price sensitivity

Attitudes and consumer behavior:

• The impact of brand image on consumer attitudes and loyalty
• The role of social responsibility in consumer attitudes towards brands
• The influence of culture on consumer attitudes towards luxury goods
• The effect of perceived risk on consumer attitudes and behavior
• The impact of celebrity endorsement on consumer attitudes towards products
• The role of nostalgia in shaping consumer attitudes towards brands
• The influence of brand authenticity on consumer attitudes and behavior
• The effect of word-of-mouth communication on consumer attitudes and behavior
• The impact of service quality on consumer attitudes and loyalty
• The role of price perception in shaping consumer attitudes towards products

Learning and consumer behavior:

• The impact of advertising on consumer learning and recall
• The role of sensory marketing in consumer learning and behavior
• The influence of online reviews on consumer learning and purchase decisions
• The effect of product placement in movies on consumer learning and recall
• The impact of social media on consumer learning and brand awareness
• The role of brand familiarity in consumer learning and recall
• The influence of product packaging on consumer learning and memory
• The effect of information overload on consumer learning and decision making
• The impact of brand slogans on consumer learning and recall
• The role of perceived value in consumer learning and purchase behavior

Memory and consumer behavior:

• The influence of brand familiarity on consumer memory and recall
• The role of nostalgia in consumer memory and brand preference
• The impact of product design on consumer memory and recall
• The effect of advertising repetition on consumer memory and brand awareness
• The influence of mood on consumer memory and recall of advertising
• The role of social media in consumer memory and brand awareness
• The impact of story-telling in advertising on consumer memory and recall
• The effect of novelty in advertising on consumer memory and recall
• The influence of age on consumer memory and recall of advertising
• The role of emotions in consumer memory and recall of advertising

Culture and consumer behavior:

• The impact of cultural differences on consumer behavior and preferences
• The role of religion in shaping consumer behavior and preferences
• The influence of gender roles on consumer behavior and preferences
• The effect of country-of-origin on consumer behavior and brand perception
• The impact of subcultures on consumer behavior and preferences
• The role of ethnicity in shaping consumer behavior and preferences
• The influence of language on consumer behavior and perception
• The effect of cross-cultural marketing on consumer behavior and perception
• The impact of cultural values on consumer behavior and decision making
• The role of consumer ethnocentrism in shaping consumer behavior and preferences

Emotions and consumer behavior:

• The impact of emotions on consumer decision making and behavior
• The role of mood on consumer decision making and purchase intention
• The influence of emotional branding on consumer behavior and loyalty
• The effect of emotional appeals in advertising on consumer behavior
• The impact of emotions on consumer satisfaction and loyalty
• The role of self-expression in shaping consumer emotional responses to brands
• The influence of nostalgia on consumer emotional responses to brands
• The effect of humor in advertising on consumer emotional responses and behavior
• The impact of product design on consumer emotional responses and behavior
• The role of perceived authenticity in shaping consumer emotional responses to brands

Social Influence and consumer behavior:

• The impact of social norms on consumer behavior and preferences
• The role of social comparison in shaping consumer behavior and preferences
• The influence of reference groups on consumer behavior and brand perception
• The effect of social media on consumer behavior and decision making
• The impact of social identity on consumer behavior and brand loyalty
• The role of social class in shaping consumer behavior and preferences
• The influence of social networks on consumer behavior and brand perception
• The effect of social proof in marketing on consumer behavior and preferences
• The impact of peer pressure on consumer behavior and decision making
• The role of social responsibility in shaping consumer behavior and brand perception

Decision Making and consumer behavior:

• The impact of information overload on consumer decision making
• The role of decision heuristics in shaping consumer behavior and preferences
• The influence of product complexity on consumer decision making and preferences
• The effect of decision context on consumer decision making and behavior
• The impact of decision fatigue on consumer behavior and decision making
• The role of decision-making style in shaping consumer behavior and preferences
• The influence of decision-making strategies on consumer behavior and preferences
• The effect of cognitive dissonance on consumer behavior and decision making
• The impact of choice architecture on consumer decision making and behavior
• The role of decision framing in shaping consumer behavior and preferences

Ethics and consumer behavior:

• The impact of corporate social responsibility on consumer behavior and brand perception
• The role of ethical consumption in shaping consumer behavior and preferences
• The influence of perceived ethicality on consumer behavior and brand loyalty
• The effect of green marketing on consumer behavior and purchase intention
• The impact of fair trade on consumer behavior and brand perception
• The role of animal welfare in shaping consumer behavior and preferences
• The influence of social justice issues on consumer behavior and brand perception
• The effect of cause-related marketing on consumer behavior and brand loyalty
• The impact of transparency in marketing on consumer behavior and trust
• The role of consumer activism in shaping consumer behavior and preferences

These ten categories provide a broad range of consumer behavior research paper topics for students to explore within the field of consumer behavior. By selecting a topic that aligns with their interests and research goals, students can produce a high-quality research paper that contributes to the knowledge base of consumer behavior.

Choosing a Consumer Behavior Topic

Choosing a topic for a research paper in consumer behavior can be a challenging task, especially given the vast array of potential topics. To help students navigate this process, it is important to consider a few key factors when selecting a topic.

• First , it is essential to choose a topic that aligns with your interests and passions. When you are passionate about a topic, it is easier to stay engaged throughout the research process and to produce high-quality work. Additionally, having a personal connection to the topic can inspire new and unique perspectives, leading to original research.
• Second , consider the relevance and significance of the topic. The best research papers are those that make a meaningful contribution to the field of consumer behavior. Look for topics that are timely, relevant, and offer a new perspective on existing theories or practices. A topic that is of current interest to industry professionals, policymakers, or academics can also provide opportunities for real-world impact.
• Third , consider the available resources and access to data. Research papers require a significant amount of data and research, so it is important to choose a topic that allows for access to relevant data and resources. Consider the availability of data sources, academic journals, and industry reports that may be needed to support your research.
• Fourth , consider the scope and focus of the research paper. A topic that is too broad or too narrow can make the research process more challenging. It is essential to identify a specific research question or hypothesis that can be effectively addressed within the scope of the research paper. Additionally, it is important to consider the level of analysis, such as individual or group-level behaviors, and whether the research will be qualitative, quantitative, or mixed methods.
• Fifth , consider seeking guidance from your instructor or a research advisor. They can provide valuable insight and feedback on potential topics and can help guide the research process. Additionally, they may be able to offer suggestions for data sources or research methodologies that can strengthen the research paper.

Ultimately, the key to choosing a successful topic for a consumer behavior research paper is to identify a topic that aligns with your interests, offers relevance and significance, has available data sources and resources, has a focused research question or hypothesis, and seeks guidance from a research advisor or instructor. By carefully considering these factors, students can select a topic that inspires them and leads to a high-quality research paper.

How to Write a Consumer Behavior Research Paper

When it comes to writing a research paper on consumer behavior, there are several key steps to follow to ensure a successful outcome. Here are some tips to help guide you through the writing process:

• Develop a clear and concise research question : The first step in writing a research paper on consumer behavior is to develop a clear and concise research question. This question should be focused and specific, and should guide your research and analysis throughout the writing process.
• Conduct a thorough literature review : Before beginning your research, it is important to conduct a thorough literature review to identify existing theories and research related to your topic. This review will help you to identify any gaps in the existing research that your paper can address.
• Choose appropriate research methods : There are a variety of research methods that can be used in consumer behavior research, including surveys, experiments, and case studies. Choose the appropriate method(s) based on your research question and the data you are trying to collect.
• Collect and analyze data : Once you have identified your research question and chosen your research method, it is time to collect and analyze your data. This may involve conducting surveys or experiments, analyzing existing data sets, or conducting interviews or focus groups.
• Organize and present your findings : After analyzing your data, it is important to organize your findings in a clear and concise manner. This may involve creating charts or graphs to visually represent your data, or using tables to compare and contrast your findings. It is also important to provide a clear and concise summary of your findings in your conclusion.
• Use appropriate formatting and citation styles : When writing a research paper on consumer behavior, it is important to use appropriate formatting and citation styles. Most papers in this field will use either APA or MLA style formatting and citations.
• Revise and edit your paper : Once you have completed your first draft, it is important to revise and edit your paper to ensure clarity, conciseness, and accuracy. This may involve reorganizing sections, cutting out extraneous information, or rephrasing sentences for clarity.

By following these steps, you can produce a high-quality research paper on consumer behavior that contributes to the field and provides valuable insights for academics, policymakers, and industry professionals alike.

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Remember to choose a clear and concise research question, conduct a thorough literature review, choose appropriate research methods, collect and analyze data, and organize and present your findings in a clear and concise manner. Additionally, using appropriate formatting and citation styles and revising and editing your paper are also important steps in producing a successful research paper on consumer behavior.

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50+ Hot Consumer Behaviour Dissertation Topics in 5 Different Fields

Table Of Contents

Introduction to consumer behaviour, consumer behaviour topics of geography, consumer behaviour topics on branding, consumer behaviour dissertation topics of culture, consumer behaviour topics on lifestyle, consumer behaviour topics on customer satisfaction, looking for dissertation writing assistance | experts are here.

No matter what story you tell, make your buyer a hero.

What is the gist of the initial quote? It informs you about one of the consumers' characteristics, consciously or subconsciously. They're all hoping to be the hero of their own story. Who doesn't want to buy something that makes them feel better about themselves? This idea compels every user, attracting many even if they do not believe in the product. It is one of the consumer behaviour analyses. It may also lead students studying this subject to understand their nature better.

What comes to mind when you hear "consumer behaviour"? It refers to how a customer acts when making a purchase, whether online or in person. Alternatively, it is the hierarchy of thoughts displayed when using any product. It is easier for students studying consumer behaviour to understand. Before they can graduate, they must complete several tasks. They must complete their dissertation and all academic assignments to pass the semester. This blog will help you solve one of your problems: deciding on consumer behaviour dissertation topics .

If you want to write a dissertation that will impress your professor, their expert assistance is the best. This blog will get you at least halfway there. You will be able to choose the best dissertation topics on consumer behaviour.

It studies how consumers, groups, or organisations behave while selecting, buying, or using goods and services. They ensure that their selection will ultimately meet their needs and demands. The actions of consumers in the marketplace and the motives they have underlying those actions

Marketers are expected to understand the nature of the purchase and devise strategies to persuade buyers. It is a critical subject that requires a lot of analysis, a severe problem that students learn in the academic year.

They are then expected to get good results and pick one of the best consumer behaviour dissertation topics for their academic task. That will allow the professor to understand their intelligence. Below are more than 50 dissertation topics on consumer behaviour that will make your writing easy and impressive.

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When it comes to consumer behaviour, geography plays a significant role. Customers from different locations have different mindsets when deciding on their products. In your dissertation, you should include these consumer behaviour dissertation topics .

• What might the needs of people in different geographical areas be?
• How do the people of one region differ from those of others in terms of their product and service needs?
• What factors should be taken into account when analysing consumer behaviour? About a specific product or service based on geographical conditions?
• How do geographical differences affect people's needs?
• Why is it critical to analyse people's interest in your product based on their region's topography?
• How far has consumer behaviour analysis assisted people in growing their businesses?
• What are the fundamental requirements and data required to analyse consumer behaviour?
• What challenges do linguistic barriers present during consumer behaviour analysis?
• Principles of basic consumer behaviour based on their physical location on a map
• Can we imagine a successful business without first analysing our customers' needs?

Also Read:  Super Easy Ways to Write a Perfect Dissertation in Less Time

Branding and marketing are significant components that can influence consumer behaviour. Picking a branding research topics for consumer behavior research papercan make your work progressive.

• How to create a solid online brand.
• Product design and brand image influence consumer behaviour.
• The internet's contribution to brand awareness.
• Maintains brand value by innovating.
• The effect of brand and price on consumer behaviour during a recession.
• Evaluating the impact of integrated marketing communication on impulsive consumer purchasing behaviour.
• A review of the literature on the effect of branding on consumer behaviour.
• The result of creativity and innovation on consumer behaviour and perceptions.
• Investigating the environmental orientation of consumer behaviour: motivational factors.
• A qualitative examination of the effect of loyalty programmes on consumer purchasing decisions.

Many sensitivities must be maintained when attracting customers based on culture if you know the cultural impact of geographical barriers. Then picking dissertation topics on consumer behaviour concerning cultural differences is good. such as

• How do the needs for services and products change due to culture?
• How to conduct a culture-based consumer behaviour analysis.
• How does a person overcome the problem of language during cross-cultural analysis?
• Who provides data on different cultures for consumer behaviour analysis?
• Software that aids in applying consumer behaviour analysis inferences in the market.
• The best way to learn about your customers' preferences is to watch.
• How a customer activity tracker can help you learn about your customers' preferences.
• Consumer behaviour discipline is essential for marketers and business owners.
• See how modern technology is helping to overcome the barriers that prevent success.
• The most recent trends in consumer behaviour and how they can help business owners succeed.

Also Read:  Stuck with Dissertation Topic? Move Ahead in 8 Easy Steps

With the change in a person's lifestyle, their behaviour also changes. Understanding how a customer will react to changes in their lifestyle is essential. It is critical to follow because people's love styles change very often. Picking a consumer behaviour dissertation topics on lifestyle will need severe research.

• How people's needs change as they live their lives.
• Is it beneficial to research consumer behaviour on both rich and poor people?
• Make your service portal smarter by incorporating a consumer activity tracker into the portal or website.
• Help from customer feedback in producing items that meet their needs.
• What types of products and services necessitate consumer behaviour analysis?
• Customer behaviour analysis mechanism.
• How this field of consumer behaviour came to be.
• People need help with analysing consumer behaviour.
• There is a difference between the lifestyles of urban and rural consumers.
• How to target the customer base of a posh locality.

Satisfying the users' needs and giving them fulfilment with the product is the core of any brand or business success. You can look for dissertation topics on consumer behaviour .

• That can explain the direction to satisfy the customer's needs.
• Thesis binding company's customer satisfaction and SWOT analysis.
• SERVQUAL model theories and concepts.
• HSBC online banking service: customer satisfaction.
• Banking customer satisfaction.
• Customer retention factors in the banking industry.
• The customer's role in supply chain management, product development and value balancing methods.
• Is customer service dependent on the website's quality of service?
• Customer satisfaction is an essential component of employee management.
• Customer satisfaction and business-to-business relationships.
• Causes and strategies for aggressive customers.
• Plan for customer satisfaction and loyalty.

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Sometimes students need to improve at picking topics for their dissertation, even if given several options. In this case, it is best to approach a professional dissertation writer. They can solve all your troubles and provide the best dissertation help . If you need Marketing dissertation topics  or any other assignment help , you can ask the experts for support.

You can find several professional writers on the internet to make your dissertation a masterpiece, for that you should look for those with experience. So, instead of wasting your precious time selecting consumer behaviour dissertation topics . There are endless services and features that you can get, such as:

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Bachelor's thesis IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR – Decision Making Process

Related Papers

Nazmul Tahsin

Zenodo (CERN European Organization for Nuclear Research)

Petar Borisov

Dr. Theodore J Bagwell

This paper examined the influence of social media advertising on consumers during their purchase decision-making process and the implication for marketers. It was a qualitative study that utilized secondary data to base its findings and generalizations. The study was motivated by the need to highlight the roles played by social media advertising on consumers during their purchase decision-making process. Since, it was a qualitative study, no hypotheses were tested to generate findings. Instead, the findings of the study were extracted from empirical review of similar studies conducted by researchers around the world. These findings revealed that social media advertising (FaceBook advertising, Instagram advertising, Twitter advertising, and YouTube advertising) a significant influence on consumers during their purchase decision-making process. On that note, it was concluded that social media advertising plays a fundamental role in influencing consumer behavior during the purchase decision-making process. The following implications were drawn for marketers: social media advertising has come to stay, so marketers of the modern age should learn and adopt this important strategy; social media advertising is more strategic, targeted and measurable than traditional media advertising; social media advertising can substitute for traditional media advertising in some cases; the advent of social media advertising is only one step towards a more digitized and internet-based marketing practice in the nearest future; and marketing requires adaptation and innovation, hence as customers have gone digital, so should modern marketers.

Tandieka Johnson

Randhika Curana

SDIWC Organization

The flow of information in the age of social media is bidirectional and interactive, hence creating wealth of information. This information is leveraged by the consumer when conducting external search for his consumption decisions. However, only few studies have explored the influence of social media content on decision making act during the consumption process, it hence needs further investigation. In this study, we try to fill the gap by using in depth interviews with 21 participants, to investigate how product information on social media influences consumers’ propensity to consume. The findings of the research propose the “IDEA” model which explains that Social Media Content can influence the decision making process of other consumers (1) by providing Information about products, (2) by instilling Desire among consumers, (3) by sharing of Experience knowledge and (4) by extinguishing Anxiety around a product purchase decision. Our results give the community managers some elements to understand and manage their brand’s appearance in different social media.

husnain mustafa

UNICAF UNIVERSITY

Geofrey Lusaggi

For any business to thrive in this era, it has to embrace social media in its marketing strategy combination as a critical element of business operations. The strength of the customer relationships is through uniting communications across the entire business, from 6 marketing and sales to customer service and operations. Cheri Husney in Guth, D. J .(2021) is asserts that even if one uses the traditional marketing platforms like seminar, the exercise becomes more fulfilling and effective when followed by social media platforms like tweeter, SMS, and others. A business must engage hybrid marketing approach of including online and traditional marketing. This helps the business to optimize the scarce recourse for best results. Integration of social media marketing to other core business process enables greater yields (Bae, Il-Hyun, Zamrudi, M.F., 2018). This approach strikes a balance between the positives impacts of conventional marketing like: ease, faster and cheap way of reaching mass customers, instant feedback, market intelligence and proactive enablement among others, yet traditional marketing approaches bring in positives impacts like: the ability to reach prospects that are off online or not any social media, control of people’s feedback, focused customer reach and others. Furthermore, elements in a marketing mix complement and generate information of one another. Data security and information control must be handled with lots vigilance and with caution.

Journal ijmr.net.in(UGC Approved)

In today's scenario, social media became awfully tool in buying behaviour decision making. It is influencing consumer in a dynamic manner. Now consumer is taking help of social media regarding purchasing of any product. Social media like face book, twitter Skype are going to play a very important role in consumer buying behaviour decision making. Social media introduced a new, complicated and uncontrollable element in consumer behaviour presenting a new challenge to both the academia and the marketers. This study is an attempt to identify their role and describe their impact on consumer buying decision. Social media becomes powerful and cost free approach to promote product to consumer. To satisfy the research data has been collected from both the primary and the secondary sources. Secondary sources of data have been collected through use of internet, consulting past studies on the subject and also books have been used, primary data has been collected from 50 respondents through questionnaire by direct survey method.

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Dissertation The Impact of Digital Marketing on Consumer Buying Behavior

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Dissertations / Theses on the topic 'Consumers Consumer behavior. Consumers' preferences. Marketing'

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Azizi, Taha. "Exploring an experiential marketing phenomenon : the dining experience." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011, 2011. http://hdl.handle.net/10133/3233.

Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.

Nelson, Kim Allen. "Consumer decision-making and image theory: Understanding the socially responsible consumer." Diss., The University of Arizona, 1994. http://hdl.handle.net/10150/186868.

Beauchamp, Michelle Bednarz. "The need for retail shopping convenience an empirical examination of its antecedents and consequences in Mexican-American consumers and white, non-Hispanic consumers in the United States /." Diss., Mississippi State : Mississippi State University, 2007. http://library.msstate.edu/etd/show.asp?etd=etd-04042007-105430.

Park, Jongmin. "Casual attributions and expectancy estimates of commercial web surfers /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9962552.

Plüg, Simóne Nikki. "#KeepItReal: discursive constructions of authenticity in South African consumer culture." Thesis, Rhodes University, 2019. http://hdl.handle.net/10962/64973.

Hammill, Amanda C. "Approach/avoidance motivation extensions of the congruency effect /." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1216741968.

Mishra, Arul. "The influence of spatial groupings on consumer decisions." Diss., University of Iowa, 2007. http://ir.uiowa.edu/etd/176.

Brits, Corné. "The influence of designer paper shopping bags on consumer interest and their shopping experience." Thesis, [Bloemfontein?] : Central University of Technology, Free State, 2010. http://hdl.handle.net/11462/178.

Nakayama, Chika. "Awareness of global warming and car purchasing behavior in Singapore." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/3372.

Jaatinen, Salla, and Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.

Fong, John. "Electronic word-of-mouth and country-of-origin effects a cross-cultural analysis of discussion boards /." Phd thesis, Australia : Macquarie University, 2008. http://hdl.handle.net/1959.14/28611.

Soesilo, Primidya KM. "NO LONGER GREEN WITH ENVY: HOW TURNING EMOTIONS INTO OBJECTS ENABLES CONSUMERS TO PHYSICALLY DESTROY THEM." Diss., Temple University Libraries, 2014. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/272755.

Kao, Ling-Jing. "Data augmentation for latent variables in marketing." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1155653751.

Ronsini, Neto Mário José. "Country of origin effect: evidences from European consumers' of a Brazilian fashion brand." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17743.

Ahmadov, Vugar. "Consumer preferences for differentiated food products." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/v_ahmadov_042508.pdf.

Hustvedt, Gwendolyn. "Consumer preferences for blended organic cotton apparel." Diss., Manhattan, Kan. : Kansas State University, 2006. http://hdl.handle.net/2097/150.

Goss, Robert Justin. "Spinning Fantasies into Consumer Attitudes: A Fantasy Realization Perspective of Attitude Formation." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/goss/GossR0506.pdf.

Johnson, Guillaume Desire. "The impact of the identification process and the corporate social responsibility process on the effectiveness of multi-racial advertising in South Africa." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1008263.

Berning, Joshua Paul. "Shelf label nutrition information consumer preferences and behavior /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/j_berning_042208.pdf.

Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

Jalili, Monire. "CONSUMPTION PREFERENCES, TIME AND UNCERTAINTY: IMPACTS ON RETAIL PRICING TACTICS." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22681.

Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

Hu, Hsin-Hui. "Personality types and consumer preferences for multiple currency usages a study of the restaurant industry /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1123254977.

Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.

Fischer, Carolyn. "An investigation into whether young teens change their clothing consumer behaviour and brand preferences after the transition from primary school (grade seven) to high school (grade eight) in the South Western Cape." Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/14644.

Raska, David. "Licensing and fluency of sacrosanct experience recall." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/d_raska_031009.pdf.

Bonnema, Jeanne. "Information needs and source preference of prospective learners at tertiary institutions an integrated marketing communication approach /." Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-05072007-170508.

Pookulangara, Sanjukta Arun. "Explaining consumers' channel-switching behavior using the theory of planned behavior." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5598.

Cai, Zhen (Jane) Suri Rajneesh. "The effects of multiple discounts on consumers' product judgments /." Philadelphia, Pa. : Drexel University, 2008. http://hdl.handle.net/1860/2839.

Chan, Wai-hing. "Persistent preferences : effects of freedom to choose on subsequent choices /." View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20CHAN.

Li, Jiahao, and Yujiao Zhang. "Chinese Consumers’ Attitudes toward Experiential Marketing ：The Case of IKEA." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10019.

Rojová, Michaela. "Preference studentů v cestovním ruchu - marketingová analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201101.

Huang, Lisha, Chi Hu, and Xueying Zhang. "Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21328.

Schwartzmann, Julia. "Dermocosmetics’ industry in Brazil and Germany: a comparison of consumer preferences between these countries." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24559.

Molise, Puseletso Bridget. "Consumer decision-making styles for Zambian generation X urban females." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97348.

Rajagopal, Priyali. "Consumer categorization and evaluation of ambiguous products." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1085585545.

Crandall, Elizabeth K. "U.S. Consumers’ Perception, Intention, and Purchase Behavior of Grass-Fed Beef." DigitalCommons@USU, 2018. https://digitalcommons.usu.edu/etd/7221.

Weaver, Stephen T. "Connected Consumers: Cognizance of Provision Networks in Mundane Consumption." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/marketing_diss/22.

Tingley, Christopher. "Social Media Marketing Strategies to Engage Generation Y Consumers." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1216.

Jones, Scott A. "Whose cobrand is it anyway? : exploring consumer interpretations of a brand alliance /." view abstract or download file of text, 2004. http://wwwlib.umi.com/cr/uoregon/fullcit?p3136427.

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