catering business plan ppt

Learning center series

10 free catering business plan templates and examples

• Published on February 8, 2024
• by Patricia Fernandes
• Last updated: 3 weeks ago

When starting a catering business, it’s essential to have a well-structured business plan in place. A comprehensive business plan not only helps you outline your goals and strategies but also serves as a detailed roadmap for success. However, creating a business plan from scratch can be a daunting task. That’s where catering business plan templates come in handy. Understand the importance of a well-devised plan for your catering venture , as it can significantly improve your chances of overcoming challenges and achieving long-term success.

Once you’ve found a suitable template, the next step is to customize it to fit your unique catering business. This involves filling in the specific details of your business, such as your target market, menu offerings, pricing, marketing strategies, and financial projections. Customizing key elements of the template allows you to tailor it to your specific goals and vision, ensuring that your business plan accurately reflects catering businesses. Understanding the challenges that come with taking on the catering industry, developing a strategy through a tailored catering service business plan from the onset can significantly influence your path towards achieving long-term success and stability.

Why Creating a Catering Business Plan is Essential

In the catering industry, having a well-thought-out business plan is crucial for success. It provides a roadmap for your business and helps you make informed decisions. Here are some key reasons why creating a catering services business plan is essential:

Defining Your Goals: A business plan allows you to clearly define your goals and objectives. It helps you identify what you want to achieve with your catering business.

Understanding Your Target Market: By conducting market research and analysis, you can gain valuable insights into your target market. This information will help you tailor your services to meet the needs and preferences of your customers.

Outlining Strategies: Your business plan serves as a guide to outline the strategies you will implement to achieve profitability. It includes details on your menu, pricing, marketing tactics, and financial projections.

Setting Yourself Up for Success: By carefully considering all aspects of your business and planning for potential challenges, you can set yourself up for long-term success in catering companies.

If you’re dreaming of starting your catering biz, you’re in the right place. We selected 10 catering business plan templates to help you get from daydreaming to doing. We’ve broken them down into three categories: Basic, Intermediary, and Complete, so you can find just what you need, no matter where you’re at in your catering business planning process.

Basic Catering Business Plan Templates

Template 01: the quick start guide.

This business plan template is like the fast food of business plans – quick, easy, and gets the job done. It’s perfect if you’re just getting your feet wet. Considering launching a catering service? Ensure you have a robust plan for your catering venture by understanding the essential components and pitfalls to steer clear of.

Use the Quick Start Guide Template

Template 02: The Budget Buddy

Focused on the numbers, this one helps you figure out your starting costs and financial plan for how you’ll keep the lights on.

Use the Budget Buddy Template

Template 03: The Startup Planner

This template helps you outline your business concept’s initial needs, legal structure, and pricing strategy.

Use the Startup Planner Template

Intermediary Catering Business Plan Templates

Template 04: conscious catering strategy.

Focusing on the growing trend for healthy and dietary-specific menus, this sample menu template is perfect for caterers wanting to market and specialize in health-conscious catering industry food offerings. Learn to adapt and enhance your catering business plan to cater to health-conscious consumers, ensuring the long-term growth and success of your business.

Use the Conscious Catering Strategy Template

Template 05: Full-Service Catering Plan

Designed for established catering services and catering companies ready to expand, this template focuses on operational and pricing strategies, detailed menu planning, and advanced, marketing strategies and techniques. It’s ideal for caterers looking to scale their operations and refine their service offerings. Discover strategies on constructing a lucrative catering business plan , with guidance on enhancing operations, menu selections, and marketing approaches. Visit Metrobi’s website to delve deeper.

Use the Full-Service Catering Plan Template

Template 06: Catering Growth Accelerator

Unless you’re planning to do everything yourself (spoiler: not a good idea), this template helps you plan out your dream team.

Use the Catering Growth Accelerator Template

Complete Catering Business Plan Templates

Template 07: the full feast.

This is the big one – a comprehensive marketing plan for a full catering company template that covers everything from A to Z. If you’re ready to dive deep, this is for you. Planning to launch or manage a catering service? Ensure you have a detailed catering service business plan to guide you through every step.

Use the Full Feast Template

Template 08: The Event Ace

Specializing in events? This template focuses on planning for different types of clients at events and managing bookings at networking events.

Use the Event Ace Template

Template 09: The Growth Guru

Thinking ahead? This template helps you map out marketing strategy detailed plan for how you’ll expand and grow over time.

Use the Growth Guru Template

Template 10: The Risk Wrangler

Every serious business owner faces challenges. This template helps you identify potential risks to business goals and plan how to handle them.

Use the Risk Wrangler Template

Taking Action and Customizing Your Business Plan

Now is the time to take action and start creating your catering business plan. While examples and templates can be helpful starting points, it’s important to customize them to fit your unique business needs. Remember, your catering business plan template is a living document that can be updated and adjusted as your business grows and evolves. Learn how you can adapt and refine your catering business plan to ensure it aligns with your goals, enabling sustainable growth and success in the competitive catering landscape. Explore strategies to advance and update your catering business plan , positioning your venture for enduring prosperity and distinction in the bustling catering market.

Turning Your Catering Company Dreams into Reality

Starting a catering business is super exciting, but it can also be a bit overwhelming. That’s where the catering business plan template comes in. They’re like your road map to success, whether you’re just starting to sketch out your catering equipment ideas or you’re ready to launch. So, grab the first operations plan template that fits your stage and start cooking up your new catering business and plan!

Why you must have a solid catering business plan

How will your catering business plan evolve as you grow your catering business

How to create a profitable catering business plan

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Catering Business Plan Template

Catering business plan.

If you want to start a catering business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their catering businesses.

How to Write a Business Plan for a Catering Company

Below are links to each section of your catering business plan template:

Next Section: Executive Summary >

Catering Company Business Plan FAQs

What is the easiest way to complete my catering business plan.

Growthink's Ultimate Catering Business Plan Template allows you to quickly and easily complete your Catering Business Plan.

Where Can I Download a Catering Business Plan PDF?

You can download our catering business plan PDF template here . This is a business plan template you can use in PDF format.

What Is a Catering Business Plan?

A catering business plan provides a snapshot of your own business as it stands today, and lays out your growth plan for the next five years. It explains your business’ goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan for a Catering Company?

If you’re looking to start a catering business or grow your existing small business you need a business plan, especially if you are seeking financing for your business. A business plan will help you raise funding, if needed, and plan out the growth of your company in order to improve your chances of success. Your catering business plan is a living document that should be updated annually as your catering company grows and changes.

How Do I Write a Successful Catering Business Plan?

The best way to write a catering business plan is to follow a proven catering business plan template. This template should include the following information: Executive Summary, Company Analysis, Competitive Analysis, Industry Analysis, Customer Analysis, Marketing Strategy & Plan, Operations Plan, Management Team, Financial Projections & Plan, and Appendix.

What Are the Sources of Funding for a Catering Business?

With regards to funding, the main sources of funding for a catering business are savings and/or credit cards of the business owner, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a catering business or cafe is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a catering business. They might consider funding a catering company with multiple locations or a massive footprint, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual or small location could never achieve such results.

What Are the 3 Types of Catering Service Businesses?

There are three types of catering service businesses: on-premise catering, off-premise catering, and event catering.

• On-premise catering is when the caterer sets up a temporary commercial kitchen space at the client's location.
• Off-premise catering is when the caterer provides delicious food for events such as picnics, weddings, cocktail parties, and other meetings off-site.
• Event catering is where the caterer prepares food that is served at special events, corporate events, or family events.

What Are The 5 Steps to Starting a Catering Business?

Starting a catering business is not as difficult as one might think. Here are the five steps needed to get your catering business up and running:

• Come Up With a Business Idea : This is probably the most important step, as it will lay the foundation for everything else you do. When brainstorming business ideas, make sure to think about what you’re good at and what you enjoy doing.
• Do Your Research : This step is important to ensure your business is viable and has the potential for success.
• Create a Catering Business Plan : A business plan is a document that outlines your goals, strategies, and financials. It’s a must-have for any business, but especially for a catering business.
• Obtain Your Business License : In order to legally operate your catering business, you will need to obtain the necessary business licenses.
• Secure Funding : If needed, you will need to secure funding in order to get your catering business off the ground.

Once your business is up and running, it’s time to start promoting it! Create a marketing plan and start spreading the word about your new catering business to potential clients.

What are the Benefits of Starting a Catering Business?

There are numerous benefits of starting a catering business, including:

• Low Overhead Costs : One of the benefits of catering is that the overhead costs are relatively low, especially when compared to other food preparation businesses such as restaurants. This means you can make a profit with fewer customers and staff members.
• Flexible Schedule : Typically have a flexible schedule, which is ideal for those who want to be their own boss and have more control over their time.
• Variety of Services : Can offer a variety of catering services and menus, which gives you the ability to target a range of customers.
• Repeat Customers : Typically have a high percentage of repeat customers, as people often use catering for specific events like weddings, business meetings, conventions, etc.
• High Demand : Another benefit of catering is that there are typically high demands for this type of service during certain times of the year, including holidays and warm weather months when people are hosting events outside.

What are the Pitfalls of Starting a Catering Business?

While there are many benefits to starting a catering business, there are also some potential pitfalls that should be considered. These include:

• Not Enough Demand : Before starting a catering business, it’s important to do your research and make sure there is enough demand for your services.
• Lack of Experience : If you don’t have experience in the catering industry, it will be difficult to start and succeed in this business.
• High Startup Costs : This type of business can have high startup costs because of the equipment needed, as well as all of the miscellaneous costs that come with starting any business.
• Competition : Catering is highly competitive and there are many established catering companies already servicing your market. This means you need to do everything possible to set yourself apart from your competitors in order to be successful.
• Time-Consuming : Catering is a time-consuming business and it can be difficult to balance it with other obligations.
• Limited Scalability : Catering companies are limited in their scalability, meaning you can only expand so much before you hit a limit. This could be problematic if your goal is to grow your business significantly.
• Unpredictable Income : Catering services can be very unpredictable when it comes to income, as they can vary greatly from one event to the next.
• High Risk : As with any business, there is a certain amount of risk involved in starting and running a catering business. You need to be prepared for the possibility of not making a profit or even losing money.

CATERING BUSINESS PLAN OUTLINE

• Catering Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Catering Business Plan Summary

Other Helpful Business Plan Articles & Templates

How to write a business plan for a catering company?

Are you a startup catering business looking to see if your idea is viable and raise financing?

Or an existing catering company looking for ways to grow, expand or improve profitability? 

If so, this guide will provide the tools and insights you need to write a comprehensive business plan for your catering company.

This in-depth guide covers why you should write a business plan for your catering company; what information is necessary; what such plans typically include; and the best tools available for creating them. 

With these resources, you'll be well on your way toward success as an established or aspiring caterer!

On the menu:

Why write a business plan for a catering company?

• Information needed to create a business plan for a catering company
• What is the financial forecast for a catering company?
• The written part of a catering business plan
• What tool should I use to write my catering business plan?

Creating a business plan for a catering company is an essential step in the success of any food service venture. Even if you already have an established catering business, you should regularly revise and update your plan.

A business plan is essential because:

• It forces you to think about how you will grow your business
• It’s what financiers will look at if your goal is to get funding
• It helps you keep track of your progress

Business planning and your catering business growth

Having a clear vision for where you want your business to go will help guide your decisions on how to get there.

Writing a business plan will force you to anticipate every aspect of your business - from pricing, marketing and staffing to forecasting, and financial planning - and act as your roadmap for the years to come.

Obtaining funding for your catering business

A well-crafted catering business plan is a mandatory tool when looking for funding.

The business plan details your company's aims and objectives and gives crucial information to potential lenders to make informed judgments about your catering business’ borrowing capacity. 

Similarly, every Investor wants to see healthy growth, profitability, and cash generation to make sure their investment in your catering company will generate a good return on investment. 

Your catering business plan will provide this detailed financial information through the income statements (P&L), balance sheets, and cash flow statements, enabling investors to make an informed decision. 

Keeping track of your catering business’s progress

A business plan is essential if you want to track the progress of your catering business. 

It’s easy to set ambitious goals, but delivering on them is what really matters. Having a business plan in place, and regularly comparing your results to what was planned, keeps you honest about your capacity to execute.

Tracking your financial performance against your forecasts is especially key as it enables you to quickly identify if you are on track or not, and when needed to adjust your forecast in order to maintain visibility on your future cash flows. 

Now that you understand the importance of writing a business plan for a catering company, it's time to look at what information is needed to create one. 

Create your catering business plan online!

Think your catering business could be profitable? Find out how with a business plan!

What information is needed to create a business plan for a catering company?

Carrying out market research for a catering company.

Market research (a look into consumer behaviour and economic trends) is essential before writing a business plan for a catering company. 

Market research provides valuable insight into the industry and can help you to identify potential customer needs, competition, and trends in the market. 

When performing market research for your catering business you could look at answering questions like:

• Is the sector growing?
• What are the most attractive customer segments (corporate, weddings, or social events)?
• Who is the competition? Is the target market saturated?
• What types of cuisine (Mexican, Italian, vegetarian, fast food, traditional, etc.) are more profitable?
• What are the upcoming trends in customer habits in the catering business?
• What are sales like during weekdays and weekends? Is there a high level of seasonality?
• What is pricing like? And how have profit margins evolved in recent years?

With this information, you can more accurately forecast revenues (sales) and create an effective marketing strategy to give your catering company the best chance of success. 

Also, it gives investors confidence in your understanding of the industry and provides evidence that you are taking steps to ensure long-term sustainability. 

Developing the marketing plan for a catering company

You will also need to think about your go to market strategy - i.e. what actions will be put in place to acquire and retain customers. 

Having a clear sales & marketing strategy in place will help you ensure you have the right level of staff, and budget for sales and marketing costs, to hit the sales targets set in your business plan. 

The staffing and equipment needs of a catering company

Before developing your catering business plan, you should evaluate the recruitment strategy and the investments required. 

Knowing how much money is needed for staffing is key to accurately anticipating the funding requirements and cost structure in the forecast of your catering company.

For example, you could consider how much it will cost you to hire:

• A manager (event planner)
• A supervisor
• Dishwashers

Similarly, you should also factor in the money you will spend on equipment that is needed to start or expand your business.

Once you have collected all the necessary information to create a business plan for your catering company, the next step is to develop a financial forecast. 

What goes in the financial forecast of a catering company?

The financial forecast for a catering company contains the profit and loss (P&L) or income statement, balance sheet, and cash flow statement which we will present in more detail below. 

These financial tables enable the readers of your plan to assess the financial potential of your catering business, in particular its viability, borrowing capacity and potential return on investment.

The projected P&L statement

The projected P&L statement for a catering company is a financial statement that shows how much money your company is expected to make (profit) and how much it is anticipated to grow over time.

The projected balance sheet of your catering company

The balance sheet is an essential financial statement used to assess your catering company's financial position at a given time. It is a snapshot of the company’s assets, liabilities, and net worth (owner’s money left in the business after deducting liabilities from assets). 

Equipment, inventory, accounts receivable (a record of sales made on credit), investments, and cash are samples of assets a firm may own. Loans, accounts payable (purchases the business made on credit), taxes, and wages are examples of liabilities. 

Lenders, investors or business owners can get an insight into a business’s financial condition when they compare what your business owes versus what it owns. 

Also, a catering company's balance sheet will show whether it is solvent (the ability of the business to pay its long-term debt) or liquid (the business's ability to pay its short-term debt). This helps assess your catering business' funding requirements and borrowing capacity.

The projected cash flow statement

The cash flow forecast of your catering business helps you understand how much money is coming in and going out. 

This will assist you in making informed decisions about how to expand your business and plan for the future. 

Knowing your cash flow can also help you determine whether you have enough money to keep the business running or if you need additional capital.

The initial financing plan

An initial financing plan shows how much money you need at the start of your catering company business plan, where it will come from, and what it will be used for.

Now that you know what you should include in your catering company's financial forecast, it's time to look at the written portion of your business plan which provides the context needed to evaluate the relevance of your financial forecast.

The written presentation of a catering company business plan

The written presentation is composed of 7 main sections:

The executive summary

• The description of the business

The products and services section

The market analysis.

• The strategy 
• The operations
• The financial plan

The executive summary of the business plan of your catering company should enable readers to quickly and easily understand who you are, what you do, and the objectives of your business plan. 

The summary should include your mission and vision statement, a comprehensive overview of the catering business, its market, key financials, an overview of your plans and goals, your business strategy, your funding requirements, and the administrative structure of your business.

Presentation of the company

When preparing the description of your catering business, it is essential to consider the different parts that make up the business. First, you should explore the structure and ownership of your enterprise. 

This includes information on who owns the business, how many shareholders there are, and what type of legal entity (sole proprietorship, partnership, corporation, and so on) your business operates as.

The second part to consider is the location of your business. It is crucial to explain why you have chosen a particular area or city for your catering venture, and how the local market may benefit from having your services.

Finally, you should describe the management team. Include an outline of each member’s experience and certifications, and how their jobs will contribute to the catering company's success. 

A good leadership team is vital for every business plan since it increases investor trust. As a result, ensuring that they are adequately highlighted can make all the difference.

When you are writing the products and services of the business plan for a catering business, it is important to include detailed descriptions of each product or service.

For example, in this portion of the business plan, you could state that you cater to private events, weddings, corporate groups, and so on. 

Your plan's reader should have a sense of how many guests can be served for each type of event, what types of menus are available, and if any specific dietary needs can be met, as well as other significant facts.

The goal here is to ensure you adequately present all your products and services.

This information should be clear, concise and comprehensive so that potential investors or banks can get a good understanding of what exactly your catering company offers.

When presenting the conclusion of your market analysis in your catering business plan, you should include information about demographics and segmentation, target market, competition, barriers to entry, and regulation. 

This will help lenders and investors understand who the company is targeting with its services, and help inform their opinion of your commercial potential.

In addition to demographic information, it's also important to provide an overview of your competition in order to show potential investors why your service stands out from others in the local market.

You should also explain any relevant regulations you must adhere to when operating.

By providing such details you will give potential lenders and investors a clear understanding of how well-positioned you are for success in this competitive industry landscape.

The strategy section

When writing the strategy section of your business plan for a catering company, you should detail your competitive advantage, pricing strategy, marketing plan, milestones and risks and mitigants (how to counter the risks). 

The competitive advantage should highlight how your services are unique from other competitors in the area. This could include special cuisine options or services, such as delivery or event planning. 

In addition, a pricing strategy is essential to ensure that customers are getting value for money while still making sure that profits are maximized. Pricing should be competitive yet profitable for the business, considering market trends and the customer's willingness to pay. 

Moreover, a detailed marketing plan must be included which outlines how the company plans to promote its services and reach potential customers. 

Plus, you should set milestones to measure the success of your business plan, and risks and mitigants identified to prepare for any potential issues that may arise. 

With these elements included, your strategy section will ensure that your catering company stands out from the competition.

The operations section

This section should provide an overview of how your business is organized to achieve success and must be convincing enough to investors and banks.

The operations section of your catering business plan, you should include detailed information about your staffing team, roles and responsibilities of staff members, recruitment plans, operating hours, key assets and intellectual property needed to operate the business, and suppliers. 

In terms of staffing, your business plan should detail who will be responsible for each job role, what qualifications and experience are required for each position, and how many people will fill that role. 

The financial plan section

The financial plan section of the guide is where you talk about the financial forecast we talked about earlier in this guide. 

By now, you should have a comprehensive understanding of the information that belongs in your catering business plan. It's time to begin assembling all the parts. 

What tool should I use to write my catering company's business plan?

In this section, we’ll be reviewing three solutions for creating a business plan for your catering company: using Word and Excel, hiring a consultant, or using online business plan software.

Create your catering company's business plan using Word or Excel

Using Word and Excel sounds attractive because they are cheap, but these tools are often not the best solution for you due to their limitations.

Do you have the skills to create a forecast in Excel? This is the first issue if you are going fully manual with Excel: you need to understand what you are doing, meaning that you need to have a solid background in accounting and finance to avoid making mistakes.

The second issue is trust. Even if you avoid making mistakes, will investors and lenders think you did? 

Now when it comes to writing the actual business plan, Word is great but you start from a blank page, without instructions, and have to do all the formatting which takes forever.

Hire a consultant to write your catering company's business plan

Outsourcing the writing of your catering business plan to an accountant or consultant may be a viable option for you if you don’t have time. 

The main advantage of this approach is that consultants and accountants are used to writing business plans and financial forecasts, and thus there is less risk of errors. 

However, this method also has its drawbacks:

• It’s expensive: it costs a minimum of $2,000 (or £1,500) to get a business plan from a consultant.
• Revisions required after the first version of the plan are often not included in the price.
• Unless the consultant knows your industry by heart, they are unlikely to be able to challenge your assumptions, and to be able to sell your positioning compellingly.
• Accountants won't touch any part of the presentation (they only help with the forecast).

Using an online business plan software

Another alternative is to use online business plan software . There are several advantages to using specialized software:

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can be inspired by already written business plan templates
• You can easily make your financial forecast by letting the software take care of the financial calculations for you without errors
• You get a professional document, formatted and ready to be sent to your bank
• The software will enable you to easily track your actual financial performance against your forecast and update your forecast as time goes by

If you're interested in using this type of solution, you can try our software for free by signing up here .

We hope that this article has helped you to better understand how to write the business plan for a catering company. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

• How to write a successful business plan for a pizzeria
• Coffee shop business plan template

Know someone in the catering industry? Share this article with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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Catering Business Plan

Every event or occasion calls for good food. And although the majority of people like good food, not everyone has the talent to cook the same.

And if you are someone who receives constant compliments for your cooking then you must have thought of having your catering business.

But having a catering business is much more than that. It all boils down to the quality of your service in the end, but before that, you need to have a strategy to attract your customers’ attention, build trust, manage your finances, and many more.

All of the above might sound a little overwhelming, but it doesn’t need to be. All you need is a catering business plan.

Catering Industry Highlights 2023

Here is an overview of the current state of the catering industry in 2023:

Market size and growth potential:

Employment scenario:, number of operational businesses:, major market drivers:, key market trends:, financial plan:.

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How Can a Catering Business Plan Help You?

The catering business is one of the most rewarding careers as it not only lets you pursue your passion, it has the potential to grow into a huge business by size and volume if planned properly.

A business plan is helpful for a catering business because along with great cooking skills, great management skills are an integral part of a successful catering business.

A business plan can help you conduct your daily business activities without chaos, have good finances, help you find your desired customers, and make your unique business idea a marketable one.

Things to Consider Before Writing Your Catering Business Plan

Make a list of items you can serve.

Having a list of items you will serve, helps you organize your services better. It also helps your customers understand what you can offer and decide if your service is the right one for them or not.

It also becomes important that you design your menu as per your target audience’s tastes and preferences.

Figure out your location and staffing coasts

Figure out from where you’ll provide services, what would be the amount of rent you’ll have to pay, which location would be good for your business , etc.

Apart from that, you also need to figure out staffing costs, the size of your team, the skills required, and so on.

Figure out where you’ll get your supplies from

Getting good supplies is essential for a catering business. Because you need to pay attention to quality as well as the taste of the food you’ll offer. Having a fixed supplier helps you maintain consistency in the quality of your food.

Make a list of important equipment

Although many catering services work on the go and prefer to rent equipment, it is a good practice to have the basic equipment in case of contingency. It would also decrease your reliance on other people, and pose fewer challenges while gathering supplies for new orders.

Having your equipment also makes it easier for you and your team to prepare orders as you get familiar with how to use those tools.

Now that you have done the research, let’s learn how you can write a business plan for yourself.

How to Write a Catering Business Plan?

A good catering business plan consists of a clear description of your business’s functioning, your target market, the services you offer, the size of your company, a pricing strategy, and a well-designed employee management system.

Now you might wonder, where to start from, how to go about writing a plan from scratch, and most importantly how to know if you have written a good one.

Well, you need not worry.

You can easily write a well-rounded business plan either through a pre-designed template or through online business plan software.

Moreover, online business plan software can help you write a flexible business plan that grows alongside your business.

Catering Business Plan Outline

This is the standard catering business plan outline which will cover all important sections that you should include in your business plan.

• Keys to Success
• Financial Summary
• Legal Entity
• Locations and Facilities
• Facility Design
• Boxed lunches
• Buffet style lunches
• Alternative Providers
• Future Products
• Internal Bright Future Customers
• Nonprofit External Customers
• For-profit External Customers
• Market Analysis
• Market Trends
• Market Growth
• Value Proposition
• Competitive Edge
• Distribution Strategy
• Marketing Programs
• Pricing Strategy
• Promotion Strategy
• Of Grape & Grain
• Cravings Fine Foods
• Ariana’s Deli
• Fettuccini and Co
• Napoli Restaurant
• Brindiamo Catering
• Wild Duck Brewery
• Oregon Electric Station
• Local and national grocery stores chains
• Local and national sandwich fast-food chains
• Strategic Alliances
• Organizational Structure
• Management Team Gaps
• Personnel Plan
• Other General Assumptions
• Fundraising Strategy
• Fundraising Programs
• Funding Forecast
• Start-up Summary
• Income Statement (5-Year Projections)
• Balance Sheet (5-Year Projections)
• Cash Flow (5-Year Projections)

Although your plan will keep changing as your business grows, here are a few key sections that would form the foundation of your business plan:

1. Executive summary

This executive summary section would be the first one on your plan. It provides a summary of all that your business stands for. It can be divided into the following subsections:

• Objectives : This segment would consist of the chief objectives of your company. What it aims to achieve, who it wants to serve, and where it wants to reach.
• Mission : This segment includes the mission statement of your business, it consists of what market gap you plan on filling with your business.
• Financial Summary : This segment will give a summary of the past and present condition of your finances as well as projected gains of your business.

A clear executive summary can come in handy if you need funding.

2. Operational Strategy

The operational strategy section helps you plan how to work toward achieving your business goals. It can be divided into the following subsections:

• Day-to-day activities : In this segment, you’ll write an overview of the best way of carrying out your business from onboarding clients to fulfilling the services.
• Long-term goals : This section would consist of long-term goals like serving a certain number of clients, growing your business to a certain size, and expanding to a certain number of branches, etc.

A good operational strategy would make your business activities less chaotic and prevent them from being all over the place.

3. Market Analysis

In this segment, you’ll write down every single detail you can find out about the market. It would include the following segments:

• Market trends : Knowing about all the prevailing market trends can help you design a plan that would change as per the evolving market, and also help you maintain the foundation your company stands on. It would also give you an overview of what your competitors are doing.
• Target Market : This segment would describe everything about your target market. The locations they prefer, the kind of cuisines they are into, how and when they procure catering services, etc.

This segment helps you understand what you are getting yourself into.

4. Services

This section consists of a detailed description of the services you offer. For example, the events you cater to, the volume of people you can serve, the food options your services have, what additional services you offer, etc.

This segment helps your target audience understand your services better, it helps them in deciding whether you are the right fit for them or not. So, make sure you describe your services in a clear and precise manner.

5. Financial Plan

The financial plan segment includes everything starting from the funds you need to start your business, the funds you need for procuring supplies and employing people, the projected cash flow of your business, expected profit, and loss of your business, pricing strategy, etc.

Download a sample catering business plan

Need help writing your business plan from scratch? Here you go; download our free catering business plan pdf to start.

It’s a modern business plan template specifically designed for your catering business. Use the example business plan as a guide for writing your own.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Write your business plan with Upmetrics

A business plan software like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, and 400+ sample business plans to help you get started.

So, whether starting a catering business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

So what are you waiting for? Start planning today!

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Frequently asked questions, how do i write a business plan for catering.

Writing a catering business plan from scratch requires a lot of research, but you can report it most effectively with the help of a catering business plan example. Using our business plan software, you can also quickly finish your plan in just a few hours or less.

What should be included in a catering business plan?

These are the key components of a business plan your catering plan must include to stand out to investors:

• Executive summary
• Business Overview
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Where to find business plan writers for your catering business?

While many business plan writers are available to help you, believe it or not, no one knows your business better than you. So we recommend you write your catering business plan and outline your vision as you have in your mind. You can use AI business plan generators like Upmetrics to speed up the writing process.

What are some common mistakes to avoid when writing a catering business plan?

Following are some of the common mistakes to avoid when writing a catering business plan:

• Poor market research and ignoring industry trends.
• Inadequate and inaccurate financial projections.
• Undefined goals and lack of details.
• Including outdated and irrelevant information.
• Not proofreading the document for typos and grammatical errors.
• Not regularly updating your business plan.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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catering business plan example

Sep 11, 2023

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The catering business plan outlines a strategy for launching and operating a catering service. It covers target market, competition analysis, pricing, operations, ingredient sourcing, staffing, menu development, financial projections, and marketing efforts. The goal is to offer top-notch catering services while staying profitable and satisfying customers

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Kidz Cater Elegant occasions. Memorable events. Business Plan Prepared By 10200 Bolsa Ave, Westminster, CA, 92683 John Doe [email protected] (650) 359-3153 https://upmetrics.co

Table of Contents Executive Summary 4 Mission 5 Keys to Success 5 Objectives 5 Management Team 5 JOHN DOE 6 Financial Summary 6 About Kidz Cater 7 Legal Entity 8 Management Team 8 JOHN DOE 8 Locations and Facilities 8 Milestones 9 Facility Design 9 Products & Services 10 Food Product Descriptions 11 Boxed lunches 11 Buffet style lunches: 11 Alternative Providers 11 Sourcing 12 Technology 12 Future Products 12 Market & Customer Analysis 13 Market Segmentation 14 Internal Bright Future Customers 14 Nonprofit External Customers 14 For-profit External Customers 15 Market Analysis 15 Target Market Segment Strategy 15 Market Trends 16 Market Growth 16 Value Proposition 16 Competitive Edge 16 Marketing Strategy 16 1 / 35

Distribution Strategy 17 Marketing Programs 17 Pricing Strategy 17 Promotion Strategy 18 Competitive Analysis 19 Competitors 20 Of Grape & Grain 20 Cravings Fine Foods 20 Ariana's Deli 21 Fetuccini and Co 21 Napoli Restaurant 21 Brindiamo Catering 21 Wild Duck Brewery 22 Oregon Electric Station 22 Local and national grocery stores chains 22 Local and national sandwich fast-food chains 23 Strategic Alliances 23 Operations 24 Organizational Structure 25 Management Team 25 JOHN DOE 25 JANE DOE 25 Management Team Gaps 26 Personnel Plan 26 Financial Plan 27 Important Assumptions 28 Other General Assumptions 28 Fundraising Strategy 28 Fundraising Programs 28 Funding Forecast 29 Start-up Summary 29 Income Statement (5 Year Projections) 30 Balance Sheet (5 Year Projections) 31 Cash Flow (5 Year Projections) 33 2 / 35

Easy to use Business Plan Software Get started using a business plan template is always the fastest way to write your business plan, but as you know, you can't just fill in the blanks along with a template. You will need a collaborative tool that guides you on every step of your planning. Upmetrics can help. With Upmetrics, you can easily bring your team to write a professional business plan with automated financial forecasts. You can also do: 200+ Sample business plans Get access to hundreds of sample business plans covering almost all industries to kick start your business plan writing. This helps you to get an idea how the perfect business plan should look like. View Sample Business Plans Step-By-Step Guide You'll receive step-by-step instruction as soon as you select any business plan template. We made business planning easy with prompt help and examples on every step of your business plan writing. See How It Works Conduct accurate financial projections Do not worry about not having accounting skills. With Upmetrics, Simply enter your sales and costs figures, and we'll prepare all of your monthly/quarterly and yearly financial projections. See How It Works [YEAR] Business Plan | Kidz Cater 3 / 35

1. Executive Summary Mission Keys to Success Objectives Management Team Financial Summary [YEAR] Business Plan | Kidz Cater 4 / 35

Bright Future Youth and Family Services is a private nonprofit organization that serves more than 7,000 children, youth, and families each year in Lane County, Oregon. We provide a continuum of services ranging from prevention to treatment for clients ranging in age from two to 24. Our agency also works To unlock help try Upmetrics!  closely with and helps shape, the major systems that impact the young people Start Writing here... Mission Kidz Cater is dedicated to providing at-risk youth with an opportunity to gain work experience and transferable skills by providing our customers with healthy, homemade foods, and excellent service at reasonable prices. Employees of Kidz Cater will be students who are enrolled in the culinary arts To unlock help try Upmetrics!  program at the Chambers School and Career Center and are interested in Start Writing here... Keys to Success Cultivate an identity (brand) for the Catering For Kids business in the Eugene/Springfield community. Expand our customer base into new areas within Eugene/Springfield. Hire a year-round business manager for the catering business, thereby To unlock help try Upmetrics!  providing student employment twelve months of the year. Start Writing here... Objectives Enroll approximately 25 Chambers School students for stipend and school credit based positions in the next school year. Serve a sufficient number of clients to break even financially, covering pay for student employees, staff, and all inventory expenses. To unlock help try Upmetrics!  Move from serving internal clients of Bright Future to external clients, Start Writing here... Management Team [YEAR] Business Plan | Kidz Cater 5 / 35

JOHN DOE Owners - [email protected] Kidz Cater is led by John Doe who has been in the catering business for 20 years. While Mr. Doe has never run a business himself, he has taught cooking classes at the local culinary institute for 10 years and has worked as a head chef an upscale caterer in the community over the past 10 years. As such Mr. Doe has an in-depth knowledge of the catering business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). Financial Summary Kidz Cater is currently seeking $285,000 to launch. Specifically, these funds will be used as follows: Facility design/build: $110,000 Working capital: $175,000 to pay for marketing, salaries, and land costs until Kidz Cater reaches break-even. Year1 Year2 Year3 Year4 Year5 Revenue $738,000 $1,716,272 $2,007,297 $2,331,125 $2,694,524 Total Expenses $639,595 $1,021,515 $1,110,127 $1,190,308 $1,273,715 EBITDA $98,405 $694,757 $897,169 $1,140,817 $1,420,809 Depreciation $16,560 $16,560 $16,560 $16,560 $16,560 EBIT $81,845 $678,197 $880,609 $1,124,257 $1,404,249 Interest $18,554 $16,235 $13,916 $11,596 $9,277 Pre Tax Income $63,291 $661,962 $866,694 $1,112,661 $1,394,972 Income Tax Expense $22,152 $231,687 $303,343 $389,431 $488,240 Net Income $41,139 $430,276 $563,351 $723,230 $906,732 Number of locations 1 1 1 1 1 Avg private customers/day 4 4 5 5 5 Number of orders/yr 720 1,555 1,680 1,814 1,959 Corporate kids/year 12 28 44 60 76 [YEAR] Business Plan | Kidz Cater 6 / 35

2. About Kidz Cater Legal Entity Management Team Locations and Facilities Milestones Facility Design [YEAR] Business Plan | Kidz Cater 7 / 35

The Chambers School and Career Center is an accredited alternative school, offering education and vocational training for out-of-school youth, ages 14 to 21. Our mission is to help prepare young adults to become productive citizens by providing a work and learning environment where they feel challenged, To unlock help try Upmetrics!  respected, and accountable as they strive to meet the demands of adulthood. Start Writing here... Legal Entity Bright Future Youth and Family Services is a 501(c)3 tax-exempt not-for-profit organization that strives to uphold the following values: Providing quality services to all of our clients, regardless of age, sex, To unlock help try Upmetrics!  race, color, religion, national origin, sexual orientation, mental or physical Start Writing here... Management Team JOHN DOE Owner - [email protected] The program Kidz Cater is led by John Doe who has been in the catering business for 20 years. While Mr. Doe has never run a business himself, he has taught cooking classes at the local culinary institute for 10 years and has worked as a head chef an upscale caterer in the community over the past 10 years. As such Mr. Doe has an in-depth knowledge of the catering business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.). Locations and Facilities Kidz Cater will be located inside the Chambers School and Career Center at 1390 Keasey Boulevard in Eugene, Oregon. The school facility includes a commercial kitchen that is licensed by the Oregon Department of Human Services to serve the public. Currently, the kitchen is used by the culinary arts To unlock help try Upmetrics!  program to prepare and serve breakfast and lunch for students during each Start Writing here... [YEAR] Business Plan | Kidz Cater 8 / 35

Milestones The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation. To unlock help try Upmetrics!  What the table doesn't show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will be Start Writing here... Facility Design Kidz Cater will develop a 4,000 square foot kitchen and office space whose key elements will include the following: Kitchen area To unlock help try Upmetrics!  Storage Room Start Writing here... [YEAR] Business Plan | Kidz Cater 9 / 35

3. Products & Services Food Product Descriptions Alternative Providers Sourcing Technology Future Products [YEAR] Business Plan | Kidz Cater 10 / 35

Corporate customers demand that food and presentation quality be consistently high, which is why Kidz Cater will strive to maintain the best quality possible. Our ingredients include high-quality products and many goods are baked fresh daily. Each boxed lunch is packed with the utmost care in To unlock help try Upmetrics!  environmentally responsible packaging. Start Writing here... Food Product Descriptions A sandwich or salad with dressing packet, deli salad (i.e. pasta salad or cottage cheese, cinnamon, and fresh fruit), fresh seasonal fruit, chips, and a cookie. To unlock help try Upmetrics!  Sandwich or salad options will include: Boxed lunches Start writing here... It Includes: Party platters of meats, cheeses, bread, fruit, condiments, chips, and dessert; Sandwich wrap platters with several deli salad options, fruit, chips, and To unlock help try Upmetrics!  dessert; Buffet style lunches: Start writing here... Both styles of lunch catering will include vegetarian, low-fat, dairy-free, and allergy-free options and we plan to modify individual meals at our customer's request. Our desserts include freshly baked cookies and dessert bars. Chips will be 1-1.5oz. store-bought packages with a variety of popular flavors To unlock help try Upmetrics!  available. Each lunchbox will include one package each of mayonnaise, Start Writing here... Alternative Providers [YEAR] Business Plan | Kidz Cater 11 / 35

A number of other caterers offer boxed lunches for business clients. However, none of these businesses specialize in serving the nonprofit sector, nor are they themselves a nonprofit that benefits the local community. Kidz Cater will specialize in developing excellent relationships with its nonprofit clientele. We To unlock help try Upmetrics!  believe that this unique position, combined with competitively priced, fresh, Start Writing here... Sourcing Food products for meal preparation will be purchased by the Kidz Cater marketing manager at local grocery wholesalers, either Costco or United Grocers, using a business account. Staff to prepare the food will be current students of the Chambers School's Culinary Arts Program. These students will To unlock help try Upmetrics!  receive a stipend for their work as well as school credit. Food preparation will Start Writing here... Technology So far, only three Eugene caterers offer online ordering, which means that the primary methods of ordering catered lunches in Eugene/Springfield are still by phone or fax. Kidz Cater will offer fax/phone ordering with either trained students or staff taking orders with a minimum of two days in advance of To unlock help try Upmetrics!  delivery. During this first year, Kidz Cater will primarily serve Bright Future Start Writing here... Future Products As our business grows, we foresee the need to expand our current kitchen, which may mean opening a second location in which students can work to prepare meals and receive instruction. This additional kitchen must meet strict guidelines set forth by the Department of Human Services and will require our To unlock help try Upmetrics!  students to be transported to and from this location under adult supervision. Start Writing here... [YEAR] Business Plan | Kidz Cater 12 / 35

4. Market & Customer Analysis Market Segmentation Market Analysis Target Market Segment Strategy Value Proposition Competitive Edge Marketing Strategy [YEAR] Business Plan | Kidz Cater 13 / 35

According to the Eugene Area Chamber of Commerce, "at the heart of the Eugene economy are the homegrown small and medium-sized businesses. Most of Eugene's businesses employ fewer than 20 workers. From specialty retail shops to financial service firms, from management consultancies to To unlock help try Upmetrics!  ethnic groceries, Eugene's small business community is diverse, active, Start Writing here... Market Segmentation Kidz Cater will serve three primary groups of customers. As our business grows, we will begin serving these groups in the order listed below as each new customer group represents a larger step into the community and therefore requires Kidz Cater to differentiate itself further from local for-profit caterers. All To unlock help try Upmetrics!  of our target customers may be defined as corporate clients Start Writing here... Board of Directors meetings, serving 35-45 meals per month in either a buffet or lunch box format. Board Sub-committee meetings, serving 40-50 meals per month in either a buffet or lunch box format. To unlock help try Upmetrics!  Bright Future Counseling Center meetings, serving approximately 25 Internal Bright Future Customers Start writing here... Catered meetings held by other nonprofit clients. To unlock help try Upmetrics!  Nonprofit External Customers Start writing here... [YEAR] Business Plan | Kidz Cater 14 / 35

Rolling cart boxed lunch and college City coffee service in local government or private sector offices that are underserved by local restaurants and coffee shops. To unlock help try Upmetrics!  For-profit External Customers Start writing here... Market Analysis Potential Growth Year1 Year2 Year3 Year4 Year5 CAGR Customers Internal 1% 1 1 1 1 1 0.00% Customers Nonprofit External 13% 13 13 15 17 19 9.95% Customers For-profit External 4% 4 4 4 4 4 0.00% Customers Total 7.46% 18 18 20 22 24 7.46% Target Market Segment Strategy Catering For Kids' target market segment is nonprofit customers (including internal customers). We plan to target this group for several important reasons. First, we are a nonprofit organization and believe that we are better positioned to serve the needs of other nonprofits. Secondly, we believe that nonprofit To unlock help try Upmetrics!  organizations are more likely to try and continue to use a fellow nonprofit for Start Writing here... [YEAR] Business Plan | Kidz Cater 15 / 35

Significant market trends for caterers are as follows: Consumers are value-conscious, especially during the current economic climate. To unlock help try Upmetrics!  Consumers are health-conscious with an increasing number expecting Market Trends Start writing here... According to the National Restaurant Association, the restaurant industry's share of the food dollar is currently 46.1% and is expected to reach 53% in 2010. More and more Americans are choosing to buy prepared food, rather than make it themselves. As caterers are part of this industry, they are also To unlock help try Upmetrics!  likely to see an increase in the number of traditional meal catering Market Growth Start writing here... Value Proposition Although Kidz Cater will offer high-quality food at competitive prices, the real benefit of using our service is knowing that the money a nonprofit is spending is being used not to improve our bottom line but to improve the lives of at-risk youth in the Eugene/Springfield area. Youth from the Chambers School benefit To unlock help try Upmetrics!  each time a customer books a catering event with Catering For Kids. Youth Start Writing here... Competitive Edge Kidz Cater has the ability to provide internal and external customers with high- quality catered business lunches year-round at competitive pricing while providing a valuable service to the community. We are able to provide this value because we have a pre-trained workforce - students of the Bright Future To unlock help try Upmetrics!  Chambers School and Safe & Sound Youth Project. These students are Start Writing here... Marketing Strategy [YEAR] Business Plan | Kidz Cater 16 / 35

Our main strategy is the growth of catering customers. A large customer base provides revenue and furthers both goals of operating a self-sustaining business and providing even more part-time employment for at-risk youth. This also positions Kidz Cater as the caterer of choice for every nonprofit in To unlock help try Upmetrics!  Eugene/Springfield. Start Writing here... The distribution strategy for Kidz Cater is: Timely delivery of catered lunches. Fresh meals whose quality has not been diminished by time in transit. To unlock help try Upmetrics!  Prioritization of wholesale grocery suppliers, such as Costco Wholesale, Distribution Strategy Start writing here... Our most important marketing program is the preparation of the meals itself, along with a thoughtful presentation that consistently exceeds our customers' expectations. The business manager will be responsible for ensuring that these objectives are met, with a milestone date of the 15th of October, 2003. This To unlock help try Upmetrics!  program is intended to cultivate and grow our customer base as well as give Marketing Programs Start writing here... Because of the competitive local catering market, we walk a fine line in pricing our meals. They cannot be so expensive that we are competing with high-end caterers who have professional chefs planning their menus, but at the same time, we must cover our operating expenses, overhead, and pay for our small To unlock help try Upmetrics!  staff. Our ready pool of trained student workers, who will be reimbursed Pricing Strategy Start writing here... Kidz Cater plans to utilize a low-cost, low-visibility promotion program because of our limited ability to grow rapidly in the first year. We have already introduced our service to a number of Lane County nonprofits via an email campaign. We plan to continue this campaign as we move closer to launching To unlock help try Upmetrics!  the business, keeping potential customers apprised of our development and Promotion Strategy [YEAR] Business Plan | Kidz Cater 17 / 35

Promotion Strategy Start writing here... [YEAR] Business Plan | Kidz Cater 18 / 35

5. Competitive Analysis Competitors Strategic Alliances [YEAR] Business Plan | Kidz Cater 19 / 35

The catering industry is highly competitive and is made up of large numbers of independent participants. These participants serve the local corporate, social, and/or cultural clientele, though some find unique niches such as a local university or school district. Food costs are generally quite low, with most of a To unlock help try Upmetrics!  caterer's expenses attributed to labor and overhead. Demand for catering Start Writing here... Competitors There are several caterers in town that will compete directly with Kidz Cater once we grow beyond serving our internal organization customers only. The key alternative caterers are: To unlock help try Upmetrics!  Start Writing here... Of Grape & Grain, which specializes in deli-style boxed lunches and cafe-style dining. This is the caterer currently used by Bright Future. To unlock help try Upmetrics!  Of Grape & Grain Start writing here... There are specializes in event planning and cafe-style dining but which also offers deli-style corporate boxed lunches. To unlock help try Upmetrics!  Cravings Fine Foods Start writing here... [YEAR] Business Plan | Kidz Cater 20 / 35

Ariana's Deli (owned by Alpine Catering), which features online ordering of deli- style boxed lunches for delivery. To unlock help try Upmetrics!  Ariana's Deli Start writing here... Fettuccini and Co. which also features online ordering of deli-style boxed lunches for delivery. To unlock help try Upmetrics!  Fetuccini and Co Start writing here... Napoli Restaurant, which features Italian style boxed lunches with a limited menu and no delivery. To unlock help try Upmetrics!  Napoli Restaurant Start writing here... Brindiamo Catering, which features high-end boxed lunches with delivery, table decor and wait staff. To unlock help try Upmetrics!  Brindiamo Catering Start writing here... [YEAR] Business Plan | Kidz Cater 21 / 35

Wild Duck Brewery, which features hot and cold boxed lunches as well as boxed salads and offers delivery for a small fee. To unlock help try Upmetrics!  Wild Duck Brewery Start writing here... Oregon Electric Station, which specializes in high-end events such as weddings and corporate parties. To unlock help try Upmetrics!  Oregon Electric Station Start writing here... Several of the above caterers, such as Napoli Restaurant, has a primary focus on operating their restaurant and may not put as much emphasis on catering details. Others, like Wild Duck Brewery, are focused primarily on large events and require a 15 person minimum for service. Still others, like Brindiamo To unlock help try Upmetrics!  Catering, are focused on very high-end customers and are out of the price Start Writing here... Local and national grocery stores chains such as Albertson's that will make made-to-order deli submarine sandwiches, chips, and sides. To unlock help try Upmetrics!  Local and national grocery stores chains Start writing here... Local and national sandwich fast-food chains such as Togo's and Quizno's. Like grocery stores, these stores will also make made-to-order sandwich based meals that include chips and a beverage. To unlock help try Upmetrics!  [YEAR] Business Plan | Kidz Cater 22 / 35

Local and national sandwich fast-food chains Start writing here... Although these providers offer low-cost fare, they are unable to offer much in the way of custom menu planning and do not differentiate between retail consumers and business or nonprofit customers. Thus, their services are one size fits all - they have a fixed and limited menu and their delivery hours are To unlock help try Upmetrics!  restricted to their normal hours of operation. Patronizing this type of business Start Writing here... Strategic Alliances We would not exist without the Safe & Sound Youth Project and other organizations, which were instrumental in the planning of this endeavor. Kidz Cater has alliances with the following businesses and organizations that have provided volunteer hours to assist in the launch of this project: To unlock help try Upmetrics!  Start Writing here... [YEAR] Business Plan | Kidz Cater 23 / 35

6. Operations Organizational Structure Management Team Management Team Gaps Personnel Plan [YEAR] Business Plan | Kidz Cater 24 / 35

The initial management team consists of the director of the Chambers School and the school's culinary arts instructor. A part-time business manager will also be hired who is able to instruct an afternoon shift of students in culinary arts and who will manage the Kidz Cater business. Additional staff will come from To unlock help try Upmetrics!  the culinary arts programs itself, consisting of five to ten trained high school Start Writing here... Organizational Structure Our organization is led by the director with the instructor(s) reporting directly to this director. A volunteer advisory board offers a broad range of social services expertise and years of business experience to the team. To unlock help try Upmetrics!  Start Writing here... Management Team JOHN DOE Director & Owner - [email protected] John Doe, the director of the Chambers School and Career Center, holds an MS in counseling from the University of Ohio and has been employed with Bright Future for the past 24 years. She has over 30 years of experience in working with at-risk youth and 16 years in program management including personnel, grant writing, fiscal management, contract compliance, public relations, and daily operations. JANE DOE Head of Kidz Cater Program Jane Doe, the head of the culinary arts program at the Chambers School and Career Center has over 23 years of restaurant business experience. While she currently owns La Pequena Taqueria, a successful food booth that has been serving the Eugene Saturday Market for 23 years, she has also owned a catering business and cafe and was a founding member of the Keystone Restaurant, a fixture in Eugene since 1981. She received her teaching credentials at Kansas State University in 1977 and has been teaching the curriculum she developed for the Chambers School since January 2002. [YEAR] Business Plan | Kidz Cater 25 / 35

The volunteer steering committee consists of seven talented members of the Eugene/Springfield business and education communities. Combined, they bring years over 55 years of business experience, including two MBAs, to the table. These volunteers are dedicated to the success of the Kidz Cater and to To unlock help try Upmetrics!  ensuring that our area youth get the opportunities they deserve. Start Writing here... Management Team Gaps The remaining position is that of a business manager/culinary arts instructor for the Catering For Kids. This part-time position will be funded by a grant and has not yet been filled. Beginning in August, we will begin accepting applications for this position. Like other instructors in culinary arts at the Chambers School, the To unlock help try Upmetrics!  ideal candidate will have experience teaching youth and successfully operating Start Writing here... Personnel Plan The director of the Kidz Cater is employed by the Chambers School and Career Center and therefore, her salary is not included in our budget. Likewise, the head of the culinary arts program is also employed under the auspices of Chambers School and her salary is also omitted. To unlock help try Upmetrics!  The student workers, on the other hand, are paid through the Kidz Cater and Start Writing here... [YEAR] Business Plan | Kidz Cater 26 / 35

7. Financial Plan Important Assumptions Fundraising Strategy Fundraising Programs Funding Forecast Start-up Summary Income Statement (5 Year Projections) Balance Sheet (5 Year Projections) Cash Flow (5 Year Projections) [YEAR] Business Plan | Kidz Cater 27 / 35

Important Assumptions The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are: Direct food costs will be less than or equal to 30% of total direct costs. To unlock help try Upmetrics!  A slow-growth economy without a major recession or food crisis. Start Writing here... Other General Assumptions Year1 Year2 Year3 Plan Month [Amount] [Amount] [Amount] Current Interest Rate [Percentage] [Percentage] [Percentage] Long-term Interest [Percentage] [Percentage] [Percentage] Rate Tax Rate [Percentage] [Percentage] [Percentage] Other [Percentage] [Percentage] [Percentage] Fundraising Strategy Kidz Cater is committed to balancing its budget and operating on a solid financial foundation. These efforts are based on a mixture of revenues from catering events, fundraising, partnerships with local businesses and charitable gifting. Kidz Cater is emphasizing the need to reduce reliance on donations and To unlock help try Upmetrics!  looks toward revenues from catering customers to support the program. Our Start Writing here... Fundraising Programs First-year revenues assume that internal Bright Future customers will begin using Kidz Cater in October for all catered board, committee and counseling meetings. A sales increase is anticipated in December when Kidz Cater may be used to cater to company Christmas parties. To unlock help try Upmetrics!  Per person pricing of $6.50 is assumed and is an average number. This Start Writing here... [YEAR] Business Plan | Kidz Cater 28 / 35

Funding Forecast Sales for year one are based on internal BrightFuture clients only. We plan to double this number in year two as we expand our business to serving external customers, especially other nonprofits. Finally, in year three, we plan to expand to serving the community at large, including retail customers. Funding resources primarily come from school district revenues for teaching. A part-time instructor teaching for three hours a day, four days a week in an afternoon class shift of five to eight students would provide revenues of approximately $600/month. In January of 2003, we plan to receive funding from various grants that we are in the process of applying for now. We have been successful in applying for grants in the past and are very optimistic about receiving this type of funding in the future. Revenues brought in for our current daytime culinary arts curriculum instruction are not included in this calculation as they will continue to be taught with or without the launch of Kidz Cater. Units Year1 Year2 Year3 Corporate boxed [Amount] [Amount] [Amount] lunches Corporate buffet [Amount] [Amount] [Amount] lunches Grant Funding [Amount] [Amount] [Amount] School District [Amount] [Amount] [Amount] Reimbursement Start-up Summary Our start-up costs primarily cover inventory costs, marketing materials, and the services of a business consultant from the University of Oregon. The assumptions are shown in the following tables and chart. We will use existing assets in order to keep start-up expenses and need for capital assets down in the early stages of operation. Start-up Expenses Amount [Amount] Dept. of Health Fees Brochures Consultants Lease (Commercial kitchen) Expensed Equipment Software [YEAR] Business Plan | Kidz Cater 29 / 35

Start-up Expenses Amount Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Income Statement (5 Year Projections) Year1 Year2 Year3 Year4 Year5 Net Revenue $239,741 $455,539 $640,421 $896,589 $1,255,225 Less: Cost of Goods Sold $82,560 $99,600 $99,600 $99,600 $99,600 Gross Profits $157,181 $355,939 $540,821 $796,989 $1,155,625 Less: Operating Expenses: [YEAR] Business Plan | Kidz Cater 30 / 35

Year1 Year2 Year3 Year4 Year5 Rent $72,000 $79,200 $87,120 $95,832 $105,415 Telephone & Internet $3,600 $3,960 $4,356 $4,792 $5,271 Office Supplies $1,200 $1,320 $1,452 $1,597 $1,757 Marketing & Advertising $30,000 $34,000 $38,000 $42,180 $46,820 Utilities $24,000 $26,400 $29,040 $31,944 $35,138 Insurance $2,400 $2,400 $2,400 $2,400 $2,400 Total Payroll $49,000 $120,000 $133,000 $143,500 $153,000 Depreciation $2,510 $8,710 $15,630 $20,217 $25,841 Total Operating Expenses $184,710 $275,990 $310,998 $342,462 $375,642 Operating Profits ($27,529) $79,949 $229,823 $454,527 $779,983 Less: Interest Expense Net Profits Before Taxes ($27,529) $79,949 $229,823 $454,527 $779,983 Less: Taxes (25%) $0 $19,987 $57,456 $113,632 $194,996 Net Profit After Taxes ($27,529) $59,962 $172,367 $340,895 $584,987 Less: Pref. Stock Divds. Retained Earning ($27,529) $59,962 $172,367 $340,895 $584,987 Balance Sheet (5 Year Projections) Year1 Year2 Year3 Year4 Year5 Current Assets: Cash (5% of Sales) $23,974 $68,331 $128,084 $134,488 $251,045 Marketable Securities $0 $0 $53,200 $195,511 $346,052 Accounts Receivable $23,974 $45,554 $64,042 $134,488 $188,284 Inventories $0 $0 $0 $0 $0 Total Current Assets $47,948 $113,885 $245,326 $464,488 $785,381 [YEAR] Business Plan | Kidz Cater 31 / 35

Year1 Year2 Year3 Year4 Year5 Gross Fixed Assets (at cost): Land & Buildings $0 $0 $0 $0 $0 Machinery and Equipment $10,069 $29,729 $54,193 $70,287 $70,000 Furniture & Fixtures $2,480 $13,822 $23,955 $30,799 $59,204 Vehicles $0 $0 $0 $0 $0 Other (Inc. Fin. Leases) $0 $0 $0 $0 $0 Total Gross Fixed Assets $12,549 $43,551 $78,148 $101,086 $129,204 Less: Accumulated Depreciation $2,510 $8,710 $15,630 $20,217 $25,841 Net Fixed Assets $10,039 $34,841 $62,518 $80,869 $103,363 Other Assets Total Assets $57,987 $148,727 $307,845 $545,357 $888,744 Current Liabilities: 2010 2011 2012 2013 2014 Accounts Payable (5% of Sales) $11,987 $22,777 $32,021 $44,829 $62,761 Notes Payable $0 $0 $0 $0 $0 Accruals Taxes Payable $0 $19,987 $57,456 $113,632 $194,996 Other Current Liabilities Total Current Liabilities $11,987 $42,764 $89,477 $158,461 $257,757 L /T Debt (Inc. Financial $46,000 $46,000 $46,000 $46,000 $46,000 Leases) Total Liabilities $57,987 $88,764 $135,477 $204,461 $303,757 Preferred Stock $0 $0 $0 $0 $0 Common Stock $0 $0 $0 $0 $0 Paid-In Capital In Excess of $0 $0 $0 $0 $0 Par Retained Earnings $0 $59,962 $172,367 $340,895 $584,987 Total Stockholders' Equity $0 $59,962 $172,367 $340,895 $584,987 [YEAR] Business Plan | Kidz Cater 32 / 35

Year1 Year2 Year3 Year4 Year5 Total Liabs. & Stockhldrs' $57,987 $148,727 $307,845 $545,357 $888,744 Equity Cash Flow (5 Year Projections) Year1 Year2 Year3 Year4 Year5 Net Profit After Taxes $59,962 $172,368 $340,896 $584,989 Depreciation $2,400 $2,400 $2,400 $2,400 Decrease in Accts. Receiv. ($21,580) ($18,488) ($70,446) ($53,795) Decrease in Inventories $0 $0 $0 $0 The decrease in Other Assets $0 $0 $0 $0 Increase in Accounts Pay. $10,790 $9,244 $12,808 $17,932 Increase in Accruals $0 $0 $0 $0 Increase in Taxes Payable $19,987 $37,469 $56,176 $81,364 Increase in Other Cur. Lia. $0 $0 $0 $0 Cash Flow from Oper. Act. $71,559 $202,992 $341,833 $632,888 CASH FLOW FROM INVESTMENT ACTIVITIES Increase in Gross Fixed Assets ($31,002) ($34,597) ($22,938) ($28,118) Cash Flow from Investments ($31,002) ($34,597) ($22,938) ($28,118) CASH FLOW FROM FINANCING ACTIVITIES Increase in Notes Payable $0 $0 $0 $0 Increase in Long-Term Debt $0 $0 $0 $0 Changes in Stockholders' Equity $0 $0 $0 $0 Preferred Dividends Paid $0 $0 $0 $0 Common Dividends Paid (-) [YEAR] Business Plan | Kidz Cater 33 / 35

Year1 Year2 Year3 Year4 Year5 Cash Flow from Financing $0 $0 $0 $0 Activities Net Inc. in Cash / Mark. Securities $40,557 $168,395 $318,895 $604,770 [YEAR] Business Plan | Kidz Cater 34 / 35

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Bright Future Youth and Family Services

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

Society lacks resources for the less privileged or homeless youth population. Eugene, like all the other cities, has a migration of homeless teenagers who have run away from home. They are here for a few months of the year and then they hitch down to California during the winter for warmer weather. These are young adults who have no idea how to be part of society. They can’t provide for themselves and eventually they have children and the cycle continues.

We provide at-risk youth alternative education and career assistance in Lane County. We want to make this experience valuable for our clients. We do this through a series of curricula funded by the Lane Workforce Partnership, Oregon Youth Conservation Corps, Oregon Department of Human Resources, and the local school districts.

Our most recent program is a culinary arts program in which students learn about food preparation and safe handling and then put this knowledge to use by preparing lunches for their peers at the Chambers School. After completing the 9-week curriculum, students are placed with a local food service business for a 60-hour practical training where they can continue to develop their skills. Currently, the culinary arts program is available to five students per 9-week school term, or approximately 25 students per year. Students enrolled in the program are selected because of their sincere interest in the culinary field and their excellent attendance.

According to the Eugene Area Chamber of Commerce, “[a]t the heart of the Eugene economy are the homegrown small and medium-sized businesses. Most of Eugene’s businesses employ fewer than 20 workers. From specialty retail shops to financial service firms, from management consultancies to ethnic groceries, Eugene’s small business community is diverse, active, thriving and well-supported. Including sole proprietorships and limited partnerships, there are more than 10,000 businesses in and around Eugene.” Eugene/Springfield’s population has grown 3.95% on average since 1998 and this new growth has meant new businesses and expanding opportunities for catering companies who can serve these businesses’ needs.

Catering For Kids anticipates that Eugene/Springfield businesses have unmet demand for catered lunch meetings and other events. And unlike other restaurant and food-related businesses, business to business catering is not as cyclical as business to consumer catering. Businesses continue to have lunch meetings and employees who wish to purchase their lunches year round. In order to gain some insight into the market size and demand, we undertook some limited market research. An email survey was sent to 144 Lane County nonprofit organizations that requested their current or future demand for catering services and their interest in patronizing a nonprofit catering business. We received many responses like the ones that follow.

“I think that this is a great idea and could be a good resource for the community. Springfield/Eugene Habitat for Humanity does not host many lunchtime meetings, however there is a group of about 13 or 14 Executive Directors of Habitat affiliates that meet here about every three months that might use your service.” – Susan Brown, Volunteer Coordinator, Eugene/Springfield Habitat for Humanity

“…if we do have an event that we need catering we will call your program first. We have a policy of using nonprofit organizations for services first.” – Bob Smith, Exec Dir, Pacific Youth Corps of Oregon

“Our needs for catering are not very large, maybe a few times a year. However, you may contact me to discuss the program. My son attends Chambers School and I would welcome hearing more details.” – Mark West, Lane County Agricultural Museum

“We do have General Membership Meetings where we require a venue for 50 to 100 people. I’m not involved with arranging the meetings but do know that our organization is in need of a place to meet where food and beer can be served. Perhaps you will hear from Dave – I think the first meeting is usually in October.” – Emily, Graduate Teaching Federation Office

Competition

A number of other caterers offer boxed lunches for business clients. However, none of these businesses specialize in serving the nonprofit sector, nor are they themselves a nonprofit that benefits the local community. Catering For Kids will specialize in developing excellent relationships with its nonprofit clientele. We believe that this unique position, combined with competitively priced, fresh, high-quality meals will set Catering For Kids apart as the premier caterer for the Lane County nonprofit sector.

Catering For Kids is dedicated to providing at-risk youth with an opportunity to gain work experience and transferable skills by providing our customers with  healthy, homemade foods and excellent service at reasonable prices. Employees of Catering For Kids will be students who are enrolled in the culinary arts program at the Chambers School and Career Center and are interested in gaining work experience in the restaurant and food services industry. The experiences the students have while participating in this program will assist them in making the transition from school to work and will allow them to develop entrepreneurial skills that will be transferable to any job in the future.

Expectations

The following benchmark chart indicates our key financial indicators for the first three years. We foresee slow but steady growth in demand for our services and consequent increase in operating expenses. During year one, Catering For Kids will serve its internal market only, as we ramp up to serving the external market in year two.

Financial Highlights by Year

Financing needed.

One of our revenue lines is grant funding, $15,000 annually. And we need and anticipate donations of $2,000 per month, plus some revenue from fees for lunches and event catering.

Problem & Solution

Problem worth solving.

Society has a problem, they do not have enough resources for the less privileged or homeless youth population. Eugene, like all the other cities, has a migration of homeless teenagers that have run away from home. They are here for a few months of the year and then they hitch down to California during the winter for warmer weather. These are young adults who have no idea how to be part of society. They can’t provide for themselves and eventually, they have children and the cycle continues. 

Our Solution

The Chambers School and Career Center is one of ten tax-exempt nonprofit programs of Bright Future Youth and Family Services. Our mission is to assist at-risk youth in the Eugene/Springfield area in becoming productive citizens by providing a learning and work environment where they feel challenged, respected, and accountable as they strive to meet the demands of adulthood.  We have a staff of approximately 250 employees and also utilize several volunteers each year who play a vital role in the organization. Bright Future prides itself on its diversity of funding sources that make for a fiscally strong organization. Agency revenues come from governmental contracts, charitable gifts, United Way funding, and fees for service

Target Market

Market size & segments.

Market Segmentation

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1. Internal Bright Future Customers:

• Board of Directors meetings, serving 35-45 meals per month in either a buffet or lunch box format.
• Board Sub-committee meetings, serving 40-50 meals per month in either a buffet or lunch box format.
• Bright Future Counseling Center meetings, serving approximately 25 meals each week in either a buffet or lunch box format.
• Miscellaneous meetings throughout the Bright Future organization, which has over 250 employees on staff.
• Rolling cart lunch service at various Bright Future locations in Eugene/Springfield, serving boxed lunches and beverages only.

2. Nonprofit External Customers:

• Catered meetings held by other nonprofit clients.

3. For-profit External Customers:

• Rolling cart boxed lunch and College City coffee service in local government or private sector offices that are underserved by local restaurants and coffee shops.

Target Market Segment Strategy

Catering For Kids’ target market segment is nonprofit customers (including internal customers). We plan to target this group for several important reasons. First, we are a nonprofit organization and believe that we are better positioned to serve the needs of other nonprofits. Secondly, we believe that nonprofit organizations are more likely to try and continue to use a fellow nonprofit for catering services. And thirdly, we do not intend to jump into the commercial catering market in direct competition with for-profit caterers. Instead, this is a long-term growth opportunity that Catering For Kids may explore in the future. By postponing this direct competition, we believe our organization will be better able to remain focused on our primary objective: serving at-risk youth in Lane County.

Current Alternatives

There are several caterers in town that will compete directly with Catering For Kids for business, once we grow beyond serving our internal organization customers only. The key alternative caterers are:

• Of Grape & Grain , which specializes in deli style boxed lunches and cafe-style dining. This is the caterer currently used by Bright Future.
• Cravings Fine Foods , which specializes in event planning and cafe-style dining but which also offers deli style corporate boxed lunches.
• Ariana’s Deli  (owned by Alpine Catering), which features online ordering of deli style boxed lunches for delivery.
• Fetuccini and Co.  , which also features online ordering of deli style boxed lunches for delivery.
• The Garden Deli , which also features online ordering of deli style boxed lunches for delivery.
• Napoli Restaurant , which features Italian style boxed lunches with a limited menu and no delivery.
• Brindiamo Catering , which features high-end boxed lunches with delivery, table decor and waitstaff.
• Wild Duck Brewery , which features hot and cold boxed lunches as well as boxed salads and offers delivery for a small fee.
• Oregon Electric Station , which specializes in high-end events such as weddings and corporate parties.
• Alpine Catering , a full service caterer.
• Oakway Caterers

Several of the above caterers, such as Napoli Restaurant, have a primary focus of operating their restaurant and may not put as much emphasis on catering details. Others, like Wild Duck Brewery, are focused primarily on large events and require a 15 person minimum for service. Still others, like Brindiamo Catering, are focused on very high-end customers and are out of the price range of many nonprofit organizations at over $12 per person. Therefore, Catering For Kids’s primary competitors are the smaller, deli-style caterers, such as Of Grape & Grain and Ariana’s Deli, whose prices are around $5-7 per person and who can be flexible with catering to small, less formal meetings.

There are also a number of low-end caterers that will compete with Catering For Kids even before we grow beyond our internal clients, as these caterers are currently used by some Bright Future programs now. These include:

• Local and national grocery stores chains  such as Albertson’s that will make made-to-order deli submarine sandwiches, chips and sides.
• Local and national sandwich fast-food chains  such as Togo’s and Quizno’s. Like grocery stores, these stores will also make made-to-order sandwich based meals that include chips and a beverage.

Although these providers offer low-cost fare, they are unable to offer much in the way of custom menu planning and do not differentiate between retail consumers and business or nonprofit customers. Thus, their services are one size fits all – they have a fixed and limited menu and their delivery hours are restricted to their normal hours of operation. Patronizing this type of business also does not benefit the community directly as does the Catering For Kids.

Our Advantages

Catering For Kids has the ability to provide internal and external customers with high-quality catered business lunches year round at competitive pricing while providing a valuable service to the community. We are able to provide this value because we have a pre-trained workforce – students of the Bright Future Chambers School and Safe & Sound Youth Project. These students are enrolled in the culinary arts program and have training in commercial food preparation and have food handler’s cards. This work experience will provide students with transferable skills that help facilitate their transition from school to work and provide an excellent public relations position for Catering For Kids. The instructor of the culinary arts program is an experienced restaurateur who will bring practical business management know-how to the business and serves as a role model to the students in the program.

As our organization is a school, which experiences a constant flow of students through its classes, the workforce of Catering For Kids will be constantly changing as well. This presents a challenge to the permanent staff to maintain the same high levels of customer service and quality that our customers demand, despite having an entirely new staff every nine weeks. However, we are confident that our teachers and staff members are committed to the success of this project. In addition, each class of students is quite small, which allows adequate supervision and quality control over the products created.

Keys to Success

Our Keys to Success: 

• Cultivate an identity (brand) for the Catering For Kids business in the Eugene/Springfield community.
• Expand our customer base into new areas within Eugene/Springfield.
• Hire a year-round business manager for the catering business, thereby providing student employment twelve months of the year.
• Expand the donor/corporate partner base and corporate contributions that add to the financial resources of Chambers School’s programs.
• Provide students with entrepreneurial job skills that can open doors to future employment opportunities.
• Acquire additional equipment to support future growth and offer greater flexibility, leading to expanded services offered by Catering For Kids that will further the goal of providing valuable work opportunities for homeless and at-risk youth.

Marketing & Sales

Marketing plan.

Catering For Kids strives to be the premier provider of healthy, homemade catered corporate lunches for nonprofit organizations.

The marketing strategy attempts to successfully communicate the unique value the program offers to customers. This strategy builds on the focus of high-quality lunches for catered meetings to the benefits that at-risk youth student workers gain from involvement in the program. The marketing strategy will continue to identify the needs of the corporate market and to communicate with this audience in the most effective and positive manner possible.

The growth strategy is based on continued attention to the quality of the customer’s experience in conjunction with identifying opportunities to expand the student participation in the program. Future changes in key areas, such as the facilities used for food preparation as our customer base grows will present considerable challenges for all aspects of the program.

Catering For Kids is committed to balancing its operating budget and operating on a solid financial foundation. These efforts are based on a mixture of revenues from catering events, fundraising, partnerships with local businesses and charitable gifting. Just as revenues are tracked, internal expenses will be closely monitored.

Catering For Kids is intentionally emphasizing the need to reduce reliance on donation-based revenues and looks toward revenues from catering customers to support the program. Indeed, our goal is to become self-sustaining, involving our students in the process of maintaining a profitable and competitive entrepreneurial venture that benefits our community. This is a considerable challenge, due to the number of local catering competitors, the small size of the program and the unpredictable costs in areas such as food.

 Fundraising Programs

• First year revenues assume that internal Bright Future customers will begin using Catering For Kids in October for all catered board, committee and counseling meetings. A sales increase is anticipated in December when Catering For Kids may be used to cater company Christmas parties.
• Per person pricing of $6.50 is assumed and is an average number. This number may be revised up or down to reflect costs of goods and competitor’s prices.
• Anticipated donations are based on past donations received from grant-making foundations for similar Bright Future school-to-work programs. However, as it is a goal of this program to become self-sustaining, these funds taper off over the first year as Catering For Kids becomes more financially stable.

Locations & Facilities

Catering For Kids will be located inside the Chambers School and Career Center at 1390 Keasey Boulevard in Eugene, Oregon. The school facility includes a commercial kitchen that is licensed by the Oregon Department of Human Services to serve the public. Currently, the kitchen is used by the culinary arts program to prepare and serve breakfast and lunch for students during each school year.

So far, only three Eugene caterers offer online ordering, which means that the primary methods of ordering catered lunches in Eugene/Springfield is still by phone or fax. Catering For Kids will offer fax/phone ordering with either trained students or staff taking orders with a minimum two days in advance of delivery. During this first year, Catering For Kids will primarily serve Bright Future internal customers only and online ordering will be unnecessary. However, in the long term as more customers become used to ordering lunch online, Catering For Kids may update its website to receive online orders.

During year two, Catering For Kids will have a website that includes its complete menu and contact information. We will include this website address on as many printed materials as possible. For example, our thank-you notes, which will be included in every boxed lunch, will have our website address printed on them. The administrative offices of Bright Future currently updates and maintains the organization’s websites and we anticipate that this department will also handle the design and creation of the Catering For Kids website.

Milestones & Metrics

Milestones table, key metrics.

Our key metrics are: 

• Linked in business to business lead generation 
• # of facebook page views 
• # of twitter tweets and retweets 
• Blog – share and get consultants to write expert artices 
• Fundraising events – a little old school but donors expect this 
• Facebook videos 
• Videos and articles that take advantage of crowdfunding 

Ownership & Structure

Our organization is led by the director with the instructor(s) reporting directly to this director. A volunteer advisory board offers a broad range of social services expertise and years of business experience to the team.

Management Team

Christy Smith, the director of the Chambers School and Career Center, holds an MS in counseling from the University of Ohio and has been employed with Bright Future for the past 24 years.  She has over 30 years experience in working with at-risk youth and 16 years in program management including: personnel, grant writing, fiscal management, contract compliance, public relations, and daily operations.

Monica Kraft, the head of the culinary arts program at the Chambers School and Career Center has over 23 years of restaurant business ownership experience. While she currently owns La Pequena Taqueria, a successful  food booth that has been serving the Eugene Saturday Market for 23 years, she has also owned a catering business and cafe and was a founding member of the Keystone Restaurant, a fixture in Eugene since 1981. She received her teaching credentials at Kansas State University  and has been teaching the curriculum she developed for the Chambers School

The Volunteer Steering Committee consists of seven talented members of the Eugene/Springfield business and education communities. Combined, they bring years over 55 years of business experience, including two MBAs, to the table. These volunteers are dedicated to the success of the Catering For Kids and to ensuring that our area youth get the opportunities they deserve.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• We assume direct food costs will be equal to or less than 30% of total direct costs.
• We assume a slow-growth economy, without major recession or crisis in food contamination.
• We assume that there are no unforeseen changes in government grant funding availability.
• We assume a continued interest in restaurant and hospitality services by students of the Chambers School. It has proved to be a highly popular program in the past and we have no reason to believe this situation will change.
• We assume a continued interest in using catering services by organizations and businesses in the Eugene/Springfield area.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Dept. of Health Fees $100

Lease (Commercial kitchen) $8,000

Expensed Equipment $1,500

Software $500

TOTAL START-UP EXPENSES $10,000

We will also have $30,000 in mostly culinary equipment as long-term assets when we start. 

Sources of Funds

We will get our $40,000 from initial fundraising to a specific grantor that will front us the money, plus an annual $15,000 grant from the Eugene Downtown Commission. Our plan assumes $2K per month in donations. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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Catering Business

A feasibility report on Catering Business Country Flavors - A new business start-up (virtual) Read less

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• 1. Submitted by : Group-’E’ TY MBA ‘A’ A Feasibility report on ‘CATERING SERVICE’
• 2.  Traced back to the 4th millennium BC in China  provide food for soldiers on transportation and trade routes  became popular in the 14th and 15th century  Germany was the first country to put laws  technical innovation & improvements in transportation 19th and 20th century History
• 3.  On-Premise Catering  Off-Premise Catering  Party food Caterers  Hot buffet Catering  Full Service Caterers Types of Catering
• 4. Types of Catering Establishments 1. Restaurant 2. Transport Catering Airline Catering Railway Catering Ship Catering Surface Catering
• 5. Types of Catering Establishments 3. Out door Catering 4. Retail store Catering 5. Club Catering 6. Welfare Catering
• 6. 1) Political factors Government regulations Economic policies of government Stability of the government Trade policy Increased demands from consumers PEST Analysis
• 7. PEST Analysis 2)Economical factors Market and trade cycles Specific industry factors Market routes and distribution trends International trade/monetary issues Interest rates Labor costs
• 8. PEST Analysis 3)Social factors Customers’ awareness Increasing population Changing habits Level of education Change in attitude
• 9. PEST Analysis 4)Technological factors Technology development Potential for innovation Increased level of research
• 10. SWOT Analysis  Low cost bases  Strong relationships  Excellent staff  Superior service offerings  High customer loyalty  Limited start-up risk  Miscalculation of business plan  Struggle to build brand equity  Limited marketing budget Strengths Weakness
• 11. SWOT Analysis  Growing market  Growing demand  Freedom to develop service  Implement change  Existence of bigger companies  Cost of training  Change in regulation  Increase in price inputs Opportunities Threats
• 12. Raw Materials Spices Grains
• 13. Fruits Vegetables Raw Materials
• 14. Dairy Products Raw Materials
• 15. Equipment  Serving utensils  Serving Trays  Display stands  Fountains  Place card holders  Food carriers  Carts  Catering dinnerware  Beverage dispensers  Disposable plastic stemware
• 16. Machinery  Ideal for mobile catering operations  They are mostly portable  Used for both off-site and on-site cooking
• 17. Miscellaneous Fixed Assets 1) Office 2) Laptop
• 18. Miscellaneous Fixed Assets 4)Office-furniture 5)Oven Electronic Oven Built-in-oven Double Ovens Microwave Ovens Brick oven
• 19. Miscellaneous Fixed Assets 6) Truck 7) Refrigerator 8) Tandoor Clay pot tandoor Electric tandoor Coal tandoor-mobile Charcoal cum gas tandoor
• 20. Projected capacity of production  Maximum capacity of production -1000 to 3000 people.  For more than 3000 people - opt for subcontract
• 21. Sales = per dish price * no. of persons contracted for.  If the presence of people is more than contracted number of people then sale is calculated by: Per dish price * Total number of persons + Extra charge for saving the reputation of customer. Projected capacity of sales
• 22. Quality Standards While dealing with quality of product following things should be taken in to consideration: Quality of raw material Well trained staff Check food expiry date Nature of the food Destroy harmful bacteria Protect food from risk of contamination
• 23. Following things can be used for packaging of foods: Containers Use Plastic bags Use Freezer for keeping food fresh Use wooden basket Use aluminum foil Food Carriers Use sack Use cane Packaging
• 24. Production process
• 25. Production process 1) Purchase of Raw material: Basic Material Decision taken by Chef de cuisine and chef de partie 2) Preparation of ingredients: Helps to improve appearance, texture, palatability and flavor, and foods combine readily.
• 26. Production process
• 27. Production process 3) Gravy preparation 4) Sweets preparation
• 28. Production process 5) Preparation of starters 6) Preparation of main course
• 29. Production process 7) Dessert preparation 8) Salad preparation  Four basic parts of salad i.e. base, body, and dressing and garnish 9) Preparation of welcome drinks  Cocktails  Mocktails
• 30. Production process 10) Garnishing the food 11) Live Counters
• 31. Process Flowchart
• 32. Drainage And Wastage Disposal Disposal of waste can be possible in following ways:  Approved biogas or compositing plants  Registered waste carrier.  A licensed landfill  Few vegetables are reusable in decoration
• 33. Market Analysis 1) People’s experience of Catering Service 86.30% 13.70% Yes No % of people Yes 86.3% No 13.7%
• 34. 2) Caterers preferred by people Market Analysis 20 24 25 32 23 0 5 10 15 20 25 30 35 TGB Girish Cold drinks Gwalia Gordhan Others No. of persons Name of caterers No. of people TGB 20 Girish Cold drinks 34 Gwalia 28 Gordhan 20 Others 23 Total 125
• 35. Market Analysis 3)Factors considered while choosing catering service Factors % Rank wise Cost 22.5% Quality 20.1% Familiarity 18.6% Variety 17.5% Others 21.3% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% Cost Quality Familiarity Variety Others Ranks
• 36. Market Analysis 4) Packages preferred Per dish price (Rs.) No. of people <500 16 500 20 800 36 1000 20 1500 15 2000 10 >2000 8 Total 125 16 22 36 18 15 10 8 Sales <Rs. 500 Rs. 500 Rs. 800 Rs. 1000 Rs. 1500 Rs. 2000 >Rs. 2000
• 37. Market Analysis 5) Types of Sitting arrangements preferred Sitting arrangement Preference of people Open 47 Reserved 21 Combination 57 Total 125 0 10 20 30 40 50 60 Open Reserved Combined Sitting arrangement
• 38. Market Analysis 6)Type of Catering style preferred Catering Style Preference of people (%) Buffet 62.4 Plated(butler) 37.6Buffet Plated(Butler)
• 39. Market Analysis 7) Acceptance level of people for new catering company in the market % of people No 28% Yes 72% 72 28 Yes No
• 40. 7 P’s of Marketing 1)PRODUCT Our MENU Starters Salads Soups Live counters Mocktails/juices Sabji Roti/naan/kulcha Rice Desserts Sweets
• 41. 7 P’s of Marketing 2) PRICE We have 5 ideal packages:  Rs. 500  Rs. 800  Rs. 1000  Rs. 1500  Rs. 2000
• 42. 7 P’s of Marketing Country Flavours Catering Services Pvt. Ltd. 10, Sameer Complex, C.G.Road, Ahmedabad-9 Country Flavours Catering Services Pvt. Ltd. 8, Golden Triangle, Naroda GIDC, N.H.-8, Ahmedabad. Office Address: Warehouse Address: 3)PLACE
• 43. 7 P’s of Marketing 4)PROMOTION Advertising
• 44. 7 P’s of Marketing 4)PROMOTION Sales promotion
• 45. 7 P’s of Marketing 4)PROMOTION Direct marketing
• 46. 7 P’s of Marketing 4)PROMOTION Public Relations
• 47. 7 P’s of Marketing 5)PROCESS Set-up Service Clean-up
• 48. 7 P’s of Marketing 6) PHYSICAL EVIDENCE
• 49. 7 P’s of Marketing 7) PEOPLE

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