consumer research companies

18 US market research companies for leading consumer insights

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When it comes to understanding modern American consumers, guesswork just won’t cut it. With transformative changes affecting the way we shop, behave, and consume media, it’s no secret that in-depth consumer research should be at the heart of every strategic marketing, product, or business decision you make. 

There are a myriad of US market research companies out there armed with customer insight platforms, smart research tools, and AI-powered features that give you the answers you need. But which is best for reaching your US target audiences? Whose data can you trust? With so much choice, it can be tough to figure out which market research company is the right fit for your business needs. 

To help you make that decision (‘cause we’re nice like that), we’ve put together a no-nonsense rundown of the best market research companies for US consumer insights right now, outlining the specialist areas and key use cases you might consider them for. Grab a hot drink and settle in. 

Oh – and if you’re interested in the best market research companies in the UK , we’ve got a shortlist of those worth skimming through too. 

How to choose the right US market research company

It sounds obvious, but every US market research company is different. The type of consumer data they collect, and how they deliver it to you really varies. So before you commit to a research partner, think carefully about the kind of support you need – and crucially, how quickly you need it. Start by asking these six questions:

• Do they know about your audience? 
• Do they have expertise in your industry/category, with a proven track record of success?
• Do they conduct the right kind of research to answer your questions, with a sound and trusted methodology? 
• Are they transparent about how they collect and analyze data to ensure quality?
• Do they have the capacity to provide fast results, with regular client communication?
• Most importantly, will they understand your long-term goals and add value to your business?

If you can answer “yes” to each of these questions, you’re on the right track to finding the perfect partner. But if you want more guidance on how to drive research forward, here’s our list of the leading US market research companies worth considering, in no particular order. Well, except for us – obviously.

Top 18 US market research companies worth considering

It would be crazy if we put together a comparison piece on US market research companies and didn’t mention our very own AI-enhanced, on-demand consumer research platform . So let’s start there.

GWI is modernized consumer research, with an intuitive platform that instantly puts high-impact US consumer research at your fingertips.

Location: New York, USA (with additional offices in the UK, Greece, Czech Republic, and Singapore)

Specialisms: Every business has questions about its audiences; GWI has the answers. Get a window into your target audience’s world, on demand, with our easy-to-use consumer research platform. Our GWI USA data set covers an 80K+ annual sample, representing the views, behaviors, and interests of 250 million US consumers in all 50 States. Need to go beyond the US? Delve into our global flagship survey representing nearly 3 billion consumers in 50+ markets worldwide.

Understand today’s diverse Americans in seconds, with deep psychographic consumer insight spanning key topics like social media, mental health, DE&I, and attitudes toward brands. And if you need fast answers on something really specific? Ask your US audiences any question you like with our custom research solutions.

Use cases include: 

• Marketing strategy ( ad targeting , brand health tracking, content marketing, and media planning)
• Revenue growth (media ad sales, winning pitches and retaining key clients)
• Product development (product expansion, improvements, and partnership and collaboration opportunities)
• Competitive advantage (market differentiation, market sizing/expansion, and sponsorship opportunities)

If time’s of the essence, why not try our free interactive demo right now?

2. MRI-Simmons

A long-standing provider of US consumer insights, collected through address-based probabilistic sampling, and online and in-person interviews.

Location: New York, USA

Specialisms: MRI-Simmons offers a complete view of the American consumer – providing consumer research via a national study, print studies into magazine ad readership, and focus studies for deeper insight into emerging tech and cultural trends. Data is based on a representative sample of over 50K+ US consumers in 48 states (excluding Alaska and Hawaii), with surveys conducted twice a year. 

Use cases include:

• Audience profiling
• Market sizing
• Media planning

An integrated, AI-driven enterprise platform combining “quant, qual, and high quality audiences” into a connected research cloud.

Specialisms: Using AI to drive research, Suzy has three main product offerings – Suzy Insights, Suzy Live, and Suzy Audiences – and offers real-time customer insights delivered with “agency-quality rigor”. Pulling data from an active, engaged community (via surveys, interviews, and focus groups), its platform helps teams understand US consumers, explore purchase journeys, validate ideas, optimize marketing assets, and more.

Use cases include:  

• Concept testing
• Product development

AI-powered market intelligence that solves critical questions in the decision-making process, and helps drive sustainable growth.

Location: Nuremberg, Germany (with additional global offices)

Specialisms : GfK “drives growth from knowledge” by providing a holistic view of US consumers’ buying behavior and the dynamics impacting markets, brands, and media trends. With particular expertise in consumer and shopper intelligence, Gfk’s research methods include surveys, point-of-sale data analysis, and wider market monitoring. It also offers strategic consultancy to help businesses make great decisions.

• Competitive advantage
• Market segmentation

A global media leader specializing in TV, video, and radio audience and data analytics.

Location: New York, USA (with additional global offices)

Specialisms: Nielsen is a powerhouse of market intelligence, “connecting clients to audiences, growth and new opportunities”. It explores nuanced consumer behavior, preferences, and market dynamics to give media brands an edge. You may be familiar with Nielsen ratings – its renowned audience measurement system for TV viewership – which have been a deciding factor in many shows being renewed or canceled over the years.

And in case you didn’t know – GWI has an ongoing Fusion partnership with Nielsen that delivers advanced media insights and analytics to our customers. A pretty solid choice of market research partner, if you ask us.

• Ad targeting
• Media planning 

A business intelligence and market research company that helps clients “drive data-backed business decisions that enhance customers’ lives.”

Location: Virginia, USA

Specialisms: Bixa gives businesses a springboard to sustainable growth by helping them “build meaningful connections” with customers. It shares targeted business intelligence for a deeper understanding of US audiences, market dynamics, and emerging trends. Ultimately, it helps businesses with strategic decision-making. Data derives from diverse sources including surveys, consumer feedback, and in-depth industry analysis. 

• Brand health tracking
• Market expansion

7. Morning Consult

A real-time “decision intelligence” and custom research tool, powered by consumer opinion polling.

Location: Washington, D.C., USA

Specialisms: Morning Consult provides timely consumer opinions and market insights, alongside current economic data and political trends.  Daily surveys and insights give businesses the agility they need to pivot strategies quickly and effectively. Analyzing niche audiences and underserved buyers in 100+ countries (including the US), it’s also useful for identifying new market opportunities.

• Political risk analysis

Equipping clients with market intelligence tools to help them make “smarter decisions, faster and more consistently across markets”.

Specialisms: Ipsos is a global market research company that sources consumer data from surveys, behavioral analysis, and social listening. With specialist insight into the lifestyles, media habits, and purchase behavior of financially-successful Americans (via its Affluent Survey), it also pays particular attention to public opinion. This helps brands tune in to changing market trends and benchmark how well they’re received by consumers.

• Digital marketing strategy
• Sentiment tracking

An AI-driven “knowledge management” tool that helps enterprises keep pace and make fast decisions through predictive analytics.

Location: Minnesota, USA

Specialisms: Putting AI at the heart of market research, Lucy “exists to amaze, delight, and empower people with knowledge”. Generating US insights via machine learning algorithms, it rapidly analyzes a blend of large data sets, social media interactions, and consumer behaviors. Lucy is trusted by 18+ Fortune 1000 companies to deliver advanced analysis at speed – saving time while boosting organizational productivity. 

• Trend forecasting

10. Comscore

Leading digital audience insights and media performance analysis, that helps businesses generate more ROI from their advertising.

Location: Virginia, USA (with additional global offices)

Specialisms: Sharing real-time US consumer insights on media consumption, Comscore provides effective digital marketing and advertising solutions across several veins (including TV and advertising). Using its robust, reliable suite of tools, clients can explore demographics to understand American audiences, then optimize ad targeting and wider marketing strategies for better engagement and return on investment.

11. Kantar Marketplace

A market research company offering relevant, robust data about global and local audiences in an increasingly connected world.

Locations: New York, USA (with additional global offices)

Specialisms: Kantar serves industry-leading consumer insights across TV, radio, print, and digital – all unpacked in its Target Group Index (TGI) survey. Based on a representative 700K+ sample across 50 markets, data is collected online and through offline consumer panels. Analyzing attitudes, behaviors, media consumption, and brand/product use, Kantar promises “decision-quality insights in as little as a few hours.” 

12. 1+1 Research

A full-service fieldwork company supplying tailored market research solutions to companies across the globe.

Specialisms:   1+1 Research provides bespoke market research services for its clients, such as consumer opinion mining and sentiment analysis. Depending on a company’s needs, US consumer data can be collected through focus groups, online surveys, industry analysis, and CATI (computer-assisted phone interviews) among other methodologies – ideal for those with unique industry requirements who need a bit more flexibility.

• Brand strategy
• Custom research

13. Gartner

Expert market research company that delivers practical solutions for fast, informed decision-making and measurable impact.

Location: Connecticut, USA (with additional global offices)

Specialisms : Gartner is a global name in market research for good reason. Its on-demand diagnostics, insights, frameworks, rankings, and benchmarking tools help businesses work smarter, not harder to get ahead of modern Americans in the digital world. Valuable insights are sourced from a mix of market analysis, surveys, and expert consultations, and outline the impact of new technology on US businesses and consumers alike. 

Use cases: 

• Customer experience

A real-time consumer intelligence platform that helps clients figure out what matters to their online audiences, fast.

Specialisms: Subscription-based Toluna Start offers automated solutions that put market research into its clients’ hands. Collating US survey data from a global community of engaged consumers, its platform users get a dynamic view of digital preferences and behaviors to help them validate their strategies and implement feedback in a real-world environment.

• Marketing strategy

15. Statista

A global data and business intelligence platform aggregating statistics, market research reports, and key insights on over 80,000 topics.

Specialisms: Statista is a household name for timely US market and consumer insights, designed to “empower people with data” on key topics such as the economy, military, and population. Solutions include analysis of behavior and media usage (via Consumer Insights) and trend forecasting (via Market Insights). Data coverage also extends globally, with a representative 1.7M+ sample across 56 countries.

• Content marketing
• Winning pitches and retaining clients

16. SIS International Research

A full-service consulting firm supplying market intelligence and consumer research solutions to businesses worldwide.

Specialisms: SIS is a US market research company with specialist experience across various industries, including B2B, supply chain, and healthcare market research. It sources data and strategic insights from a global network of field researchers, alongside consumer surveys and interviews. SIS helps businesses benchmark against competitors and create tailored strategies for success – even as market dynamics change.

17.  Forrester Research

A US market research company that helps global organizations excel with technology and deliver on consumers’ changing demands.

Location: Massachusetts, USA

Specialisms: Combining traditional, in-house market research with a modern, tech-driven mindset, Forrester Research offers deep consumer insights along with recommendations for tech adoption strategies. It takes data from consumer surveys and expert market assessments, with findings analyzed by its team of experts. Clients benefit from clear results and a deeper understanding of nuanced consumer behavior in their industry.

• Market differentiation

18. Resonate

US market research and consumer intelligence experts, offering AI-powered consumer data and predictive insights. 

Specialisms: Resonate operates through “rAI”, its unique AI consumer intelligence model that gives clients a holistic view of their US audiences. Blending online behavioral data with surveys, psychographics, and real-time consumer interactions, it takes an in-depth look at what makes Americans unique, and the “why” behind what they do. Ideal for crafting highly targeted, effective marketing strategies backed by granular insight.

[H2] Those are our top market research recommendations, now it’s over to you

Nineteen US market research companies, with nineteen different ways to tackle US consumer research. Hopefully you’ve come away from this blog with a clearer idea of exactly what you need from a research partner, and who you can trust to get the job done. We’ll leave you to digest.

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2020 Top 50 U.S. Market Research and Data Analytics Companies

Diane Bowers

A full ranking of the top market research and data analytics companies in the U.S. for 2020

The “2020 Top 50 U.S. Report”—formerly known as “The Gold Report”—is developed by Diane Bowers and produced in partnership with the Insights Association and Michigan State University . The report is also sponsored by the AMA, ESOMAR and the Global Research Business Network . The report includes a ranking of the top 50 companies, a breakdown of trends by Bowers , and an analysis of the market research and analytics industry  by Michael Brereton, Melanie Courtright and Reg Baker.

50. RTi Research

Founded: 1979 2019 U.S. revenue: $12.9 million Percent change from 2018: -3% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $12.9 million U.S. employees: 45

In a world awash in data, the challenge is to turn data into something meaningful, something that can be communicated simply and acted upon effectively. RTi Research meets that challenge head-on, turning data into meaning through smart research design, flawless execution and innovative storytelling. Everything the company does is aimed at helping its clients move their ideas and insights through their organizations to influence change. 

RTi has conducted research in just about every category in the U.S. and globally. Informed by 40 years of experience across categories and cultures, RTi knows what works and what doesn’t, when to leverage new technology and methods, and when traditional approaches are best.

49. Hypothesis

Founded: 2000 2019 U.S. revenue: $18.3 million Percent change from 2018: -4.7% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $18.3 million U.S. employees: 61

Hypothesis uses insights, strategy and design to help important brands do amazing things. The company specializes in tough questions that take creative, multidimensional approaches, thoughtful strategy and a broad business perspective. Hypothesis’ approach combines inventive consumer-centric qualitative research, advanced analytics, strategic thinking and data visualization. Its award-winning design team translates complex information into compelling, easy-to-understand deliverables to socialize learnings and engage teams. 

In 2018, Hypothesis added important new capabilities with the launch of Momentum, a strategy that turns insight into application with downstream marketing and implementation planning. The Momentum team has worked alongside Hypothesis consultants on strategic engagements with clients focused on brand strategy, product development, and led dozens of workshops with senior and C-level executives to socialize insights and ideate on next steps. 

In 2019, Hypothesis’ focus on growth continued with its expansion to the Midwest and establishment of its Chicago office. From this office, the company will be able to service new and current clients in the Midwest and on the East Coast.

48. Bellomy Research

Founded: 1976 2019 U.S. revenue: $21 million Percent change from 2018: 1.4% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $21 million U.S. employees: 116

Bellomy is a privately held, family-owned, full-service market intelligence company. Bellomy focuses on driving successful business outcomes through the design and delivery of solutions that yield deeper customer understanding. The company surrounds its clients’ business challenges with an unparalleled mix of knowledge and experience, marketing science and proprietary research technology. 

Bellomy’s work involves both B2C and B2B environments—with qualitative and quantitative insight solutions spanning market segmentation, customer experience and journeys (including digital user experiences), brand equity, product innovation, shopper insights, marketing optimization, social research platforms and research technology. Bellomy works with clients across a broad range of categories and industries including consumer packaged goods, financial services, automotive, retail, restaurant and hospitality, telecommunications and technology, apparel and textiles, utilities, healthcare, insurance and home improvement.

Bellomy serves as an extension of its clients’ marketing research and customer experience departments by integrating a broad set of capabilities and areas of expertise, including segmentation, customer (and digital experience), shopper insights, social research platforms, brand equity, product innovation and marketing optimization. In addition, Bellomy clients leverage SmartIDEAS, the firm’s enterprise consumer knowledge and insight platform. 

47. Edelman Intelligence

Founded: 1999 2019 U.S. revenue: $21 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: $11.5 million Percent from outside U.S.: 35.4% 2019 worldwide revenue: $32.5 million U.S. employees: 131

Edelman Intelligence (EI) is the global research and analytics consultancy of Edelman, the world’s largest global communications firm. Based in New York, with employees in 18 offices internationally, EI houses more than 200 consultants, strategists, researchers, data scientists, data visualization specialists and analysts worldwide. Its specialists are method-agnostic and leverage the best of primary and secondary research, advanced analytics and business science to solve business and communications issues for its clients. EI’s offering spans the full spectrum of client needs, from mapping the current environment and targeting key audiences, to optimizing content and measuring business impact. 

EI partners with early-stage start-ups and Fortune 100 companies alike, providing strategic research, analytics, and insights-based marketing and communications counsel for a broad range of stakeholders and scopes, including government and public affairs, corporate reputation and risk strategy, crisis and issues management, employee experience and talent advisory, executive positioning, strategic communications and public relations, marketing and branding strategy, customer experience and insights, mergers, acquisitions and market entry strategy and more.

Key accomplishments in 2019 included advancement of its Edelman Trust Management (ETM) capabilities, including an evolution of its offering focused specifically on providing guidance for measuring and building trust in brands. Developed building from its 20-plus years studying trust through the Edelman Trust Barometer and the initial iteration of ETM (which explores corporate trust), this proprietary model for brand trust measurement was created in partnership with renowned academics from Harvard Business School and INSEAD, Edelman Brand experts and external marketing thought leaders. In recent months, this model has been engineered to consider fundamental transformations to consumer/brand relationship dynamics that the COVID-19 pandemic has accelerated.

46. KS&R

Founded: 1983 2019 U.S. revenue: $21.7 million Percent change from 2018: -1.4% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 14.2% 2019 worldwide revenue: $25.3 million U.S. employees: 100

KS&R is a privately held strategic consultancy and full-service marketing research company. For nine consecutive years, KS&R has received the highest Gold Index composite score of any provider in the Prevision/Inside Research survey of marketing research buyers. This is a testament to the company’s passion for excellence and client-first business philosophy—wherein KS&R empowers its clients with timely, fact-based insights so they can make smarter decisions and be confident in their actions.

KS&R creates and executes global custom market research solutions for some of the best-known corporations in the world in more than 100 countries and 50 languages. It has extensive and diverse industry experience with particular strength in healthcare (pharma and device), technology, entercom, transportation, professional services, and retail and e-commerce. Team members often include business strategists with client-side experience and deep industry knowledge.

In 2019, KS&R leveraged its expansive network of pharmacy panels to build world-class capabilities for pharma inventory measurement and healthcare insights. Its marketing scientists have driven marked advances in pricing decision support, which have now been validated by positive in-market results. KS&R expanded its portfolio to include insights fusion across multiple channels of content (primary research, social media, web-based information, etc.). And finally, it introduced its KS&R Win-Loss program that provides actionable insights for how organizations can improve their value proposition and sales performance to close more deals.

Founded: 1911 2019 U.S. revenue: $22.7 million Percent change from 2018: 12.9% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $22.7 million U.S. employees: 78

NAXION guides strategic business decisions globally in healthcare, information technology, financial services, energy, heavy equipment and other B2B markets, drawing on depth of marketing experience in key verticals and skilled application of sophisticated and inventive methodologies. The firm’s NAscence Group helps life science innovators develop commercialization strategy through clinical trials design and selection of target indications, forecasting, brand planning and other research-based consulting services.

Engagements routinely include market segmentation, opportunity assessment and innovation, demand forecasting and pricing, positioning, brand health, market monitoring and lifecycle management. The firm deploys multiple data streams including primary research (qualitative and quantitative), secondary data, customer databases and other complex datasets to develop an integrative perspective on business problems. The firm also builds custom panels for B2B markets.

Project leaders with sector experience and research proficiency are supported by in-house methodologists and a wide portfolio of advanced analytic tools, including proprietary modeling services and software, all of them highly customized. The firm continues to invest significant resources in intellectual capital to enhance enterprise decision support with cutting-edge methods, including specialized “small data” choice models, new predictive techniques using big data and brand-customized text analytics. Its Farsight suite supports the building of highly dynamic models capable of producing forecasts for complex market scenarios, including paradigm-shift technologies, and gives market monitoring programs a forward-looking perspective that guides timely market interventions. Other services include litigation and regulatory support, often involving expert testimony in cases involving trademark confusion, deceptive advertising and brand equity. NAXION’s strong commitment to operational excellence is reflected in ISO certification and in-house operations capabilities to deliver exceptional levels of quality control. 

Founded: 1991 2019 U.S. revenue: $24.2 million Percent change from 2018: -3.6% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $25.4 million U.S. employees: 144

Gongos is a consultative agency that places customers at the heart of business strategy. Partnering with insights, analytics, marketing, strategy and customer experience groups, Gongos operationalizes customer centricity by helping companies both understand their customer needs and deliver on them better than anyone else.

From product innovation to portfolio management, customer experience to consumer journeys, pricing strategies to marketing optimization, and trend analysis to predictive modeling, Gongos provides both outside-in and inside-out approaches across organizations to drive greater customer attraction, retention and lifetime value.

Gongos further serves as a translator to help cross-functional teams fuel the competency to gain and apply consumer wisdom, transform decisions into action and navigate organizational change. Coalescing enterprise data with primary research and curating insights for multiple audiences further empowers stakeholders to achieve greater ROI by ensuring information is designed to influence actions and behaviors from executives to the frontline. 

Gongos’ consultative tools stem from change management principles that help organizations navigate the transformation often necessary to create a more outside-in perspective as they reorient around the customer. Gongos’ approaches to engage multiple audiences include communication strategies and tactics grounded in frameworks such as its adoption-to-advocacy model and human-centered design.

43. Maru/Matchbox **

Founded: 2016 2019 U.S. revenue: $28 million Percent change from 2018: 3.7% 2019 non-U.S. revenue: $14 million Percent from outside U.S.: 33.3% 2019 worldwide revenue: $42 million U.S. employees: 150

Maru/Matchbox began disrupting the market research industry in 2000. Powered by proprietary technology, its expert teams are deeply invested in key sectors of the economy, including consumer goods and services, financial services, retail, technology, healthcare, public services, and media and entertainment. Maru/Marchbox provides organizations with the tools and insights to connect with the people that matter most, so they can build and maintain a competitive advantage. 

In 2019, Maru/Matchbox released a series of innovative research solutions. 

• Digital Media Measurement is a campaign evaluation approach that enables clients to better understand how content, channels and brands interact to deliver effective communication. 
• Creative Insight measures people’s implicit and explicit responses to advertising, giving clients a complete picture of how their ad is working. It is designed to evaluate any type of ad or brand communication, across all channels, with best-in-class benchmarks.
• Lissted analyzes how members of communities relevant to clients react to content, tweets and even websites. 
• Brand Emotion utilizes visual semiotics to identify and leverage the emotional profile of a brand. 

Maru/Matchbox continues to demonstrate innovation and thought leadership through relentless publication of articles and whitepapers.

42. Chadwick Martin Bailey (CMB)

Founded: 1984 2019 U.S. revenue: $28.7 million Percent change from 2018: 20.6% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $28.7 million U.S. employees: 90

CMB is a research and strategy firm, helping the world’s leading brands engage, innovate and grow amid deep disruption. The company leverages the best of advanced analytics, consumer psychology and market strategy to tackle critical business initiatives, including market identification, segmentation, brand health, loyalty and advocacy, and product and service development.

For more than 35 years, CMB has helped the most successful brands and their executives give voice to their market through a relentless business decision focus, creative problem-solving and storytelling, deeply consultative approach and flawless execution. With dedicated financial services, media and entertainment, tech and telecom, retail and healthcare practices, CMB’s expert teams understand the complex and evolving technological, social, cultural and economic forces that drive disruption and create opportunity.

In 2020, CMB continued its growth trajectory, including building expertise in gaming and digital platforms and expanding its qualitative and advanced analytics teams. A thought leader in the application of consumer psychology to real world business issues, CMB conducted self-funded research among tens of thousands of consumers to capture the four core benefits that motivate decision-making—identity, emotion, social and functional—providing an in-depth look at more than 80 global brands. Further self-funded research explored the accelerating journey and path to purchase of today’s gamers.

41. Screen Engine/ASI

Founded: 2010 2019 U.S. revenue: $33 million Percent change from 2018: 10% 2019 non-U.S. revenue: $1.9 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $34.9 million U.S. employees: 132

Screen Engine/ASI is a research-based consumer insights firm that stands for delivering its entertainment and media clients actionable insights and recommendations, not simply data. SE/ASI strives to help clients mitigate risk and maximize the potential for success. Through its Motion Picture and TV Groups, SE/ASI works across all distribution platforms for both domestic and internationally produced content. 

The company is centered on assessing the “abilities” of content as it migrates from the earliest stages of development through multi-channel distribution. The Motion Picture Group is the leader in traditional and digital in theater and online recruited audience screenings. Offerings also include PostTrak, a syndicated domestic and international in-theater exit poll, and ScreenExperts, an early assessment of critical response, creative ad testing, positioning and brand studies, custom work, and location-based and online focus group research. A cross-platform team within this group works with home entertainment, over-the-top and gaming clients. 

The TV group is the leader in location-based ViewTrac dial testing of pilots, programs and ongoing series and conducts online dial testing as well. Other offerings include location-based and online focus groups, promo testing, positioning and brand studies, and a variety of custom studies including custom trackers. SE/ASI syndicates Tracktion trackers including a TV tracker, a theatrical movie tracker, a home entertainment tracker and a premium video-on-demand tracker. All groups work in the company’s media lab equipped for biometric and new technology research. When appropriate, SE/ASI engages in advanced analytics techniques including, but not limited to, segmentation, conjoint, maxdiff and TURF analysis. 

40. MarketVision Research

Founded: 1983 2019 U.S. revenue: $33.2 million Percent change from 2018: 2.5% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $33.2 million U.S. employees: 140

MarketVision Research is a full-service marketing research firm, providing clients with actionable insights about their markets, customers, brands and products. Research areas of focus include product and portfolio development, pricing, branding, segmentation and customer experience. The company offers a full suite of quantitative and qualitative research capabilities and works across industry groups. These include:

• Optimization and discrete choice modeling as it applies to product and service development, branding, packaging and pricing.
• Online communities that are managed and developed entirely in-house with a focus on improving participant engagement and with additional support for mobile participation.
• Hybrid research, which uses 20 in-house moderators, along with marketing science professionals and global project managers, to facilitate qualitative and quantitative research seamlessly.

39. The Link Group

Founded: 1994 2019 U.S. revenue: $34.2 million Percent change from 2018: 23.9% 2019 non-U.S. revenue: $0.3 million Percent from outside U.S.: 0.9% 2019 worldwide revenue: $34.5 million U.S. employees: 85

The Link Group executes research for Fortune 500 firms in the healthcare, retail, CPG and finance industries across both qualitative and quantitative methodologies and around the globe. TLG attributes its success to its core business philosophy: smarter research and better service. Its commitment to smarter research has allowed the company to take a creative, custom approach to its clients’ business needs that results in actionable and insightful reports. TLG delivers better service by maintaining a consistent research team across projects, allowing the team to anticipate and respond to client needs. This business philosophy has resulted in 99% of revenue coming from repeat clients.

This past year, TLG has continued to hone its research approaches to help elevate traditional research methods. For its messaging and positioning work, TLG developed a framework that triangulates quantitative survey data to determine how well messaging concepts will activate, communicate and engage the customer. In its segmentation studies, TLG blends science and art to create models that align with the client’s brand strategic vision by creating differences that are meaningful and actionable from a marketing perspective. TLG has leveraged its knowledge of behavioral economics to develop a validated, proprietary quantitative methodology—LinkEQ—that allows the company to reveal latent emotional associations.

Founded: 1983 2019 U.S. revenue: $34.3 million Percent change from 2018: -1.2% 2019 non-U.S. revenue: $1.2 million Percent from outside U.S.: 3.4% 2019 worldwide revenue: $35.5 million U.S. employees: 233

SSRS is a full-service market and survey research firm led by a core of dedicated professionals with advanced degrees in the social sciences. 

SSRS surveys support numerous media and academic partners looking to report on public attitudes and beliefs about a wide range of salient issues such as elections and public policy. SSRS is the polling partner for CNN, and conducts public opinion polling for ABC News, The Washington Post, Politico and CBS News. 

Beyond national polls, SSRS regularly conducts research at a state level, and among subpopulations such as Latinos and political partisans, and specializes in reaching hard-to-reach and low-incidence populations. SSRS has extensive experience in public policy, public affairs and health policy research. Since the Affordable Care Act was signed into law, SSRS has completed numerous studies surrounding its implementation and assessing Americans’ attitudes and experiences with the law. 

Since 2016, SSRS conducts the monthly Kaiser Family Foundation Health Tracking Poll. SSRS is well-known for its weekly telephone Omnibus poll. The firm also offers the SSRS Opinion Panel, which allows clients to conduct probabilistic surveys quickly at low cost. The SSRS/Luker on Trends Sports Poll is the first and longest-running tracking study focusing on sports in the U.S. 

37. BVA Group **

Founded: 1970 2019 U.S. revenue: $36 million Percent change from 2018: 2.6% 2019 non-U.S. revenue: $147 million Percent from outside U.S.: 80.3% 2019 worldwide revenue: $183 million U.S. employees: 120

BVA Group is a fast-growing research and consulting firm, an expert in behavioral science, ranked in the top 20 worldwide agencies. BVA brings data to life and converts deep understanding of customers and citizens into behavior change strategies. BVA operates both for public and private clients with methodologies fueled by data science and behavioral science. 

Its FMCG specialist—PRS IN VIVO—is a global leader in packaging and shopper research. PRS IN VIVO helps consumer marketers to succeed through: 

• In-store and online studies to better understand shopper behavior, in both physical and e-commerce shopping contexts.
• Qualitative studies to develop, screen and refine new product, packaging and merchandising concepts.
• Quantitative studies to pre-test and quantify new packaging, merchandising and display systems (for physical stores and e-commerce).
• Volume forecasting and product testing for both innovations and brand restages.
• “Nudge” initiatives to facilitate behavioral change, create new consumer habits and drive category growth. 

BVA Group is a European leader in customer experience research. More than 100 leading brands use BVA’s behavioral insights to provide seamless shopper journeys and design successful new products and services, including solutions from its multi-awarded Global Nudge-Unit.

36. radius | illumination

Founded: 1960 2019 U.S. revenue: $42 million Percent change from 2018: — 2019 non-U.S. revenue: $1 million Percent from outside U.S.: 2.3% 2019 worldwide revenue: $43 million U.S. employees: 127

Radius│illumination is the product of a merger between Radius Global Market Research and Illumination Research in 2018. Together, it’s one of the largest independent custom insights providers in the world. Its focus is on guiding brands at critical points along their growth journey, tackling issues such as identifying compelling innovations, creating relevant customer segmentations and developing strategies for deeper loyalty and engagement.

Radius | illumination partners with Fortune 500 leaders as well as challenger, disruptor and emerging brands in the U.S., Europe, Asia and the Middle East. Its top sectors include financial services, personal care, healthcare and pharmaceuticals, technology, home improvement and durables, media and entertainment, packaged foods, beverage, retail and transportation.

Its 2020 initiatives to fuel brand growth for its clients include:

• Provide agile and robust solutions such as InnovationSprint to accelerate new product and service development.
• Increase its information design capabilities so clients can easily take action on the results.
• Focus on driving deeper insights by combining its advanced analytics strength with immersive customer understanding in its designs.
• Expand solutions through the integration of new technologies and behavioral approaches.

35. Market Force **

Founded: 2005 2019 U.S. revenue: $50 million Percent change from 2018: 2% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 12.3% 2019 worldwide revenue: $57 million U.S. employees: 375

Market Force Information provides location-level customer experience management solutions to protect clients’ brand reputation, delight their customers and make them more money. 

Market Force operates at scale across the globe. Each month, the company:

• Completes more than 100,000 mystery shops.
• Collects, processes and analyzes millions of employee and customer experience surveys.
• Manages more than 100,000 inbound calls to its contact center.
• Hosts more than 1 million user logins on its KnowledgeForce reporting platform.

Market Force’s multi-location solutions provide a robust framework for measuring and improving operational excellence, customer experience and financial KPIs. Measurement channels include mystery shopping, customer experience surveys, contact center calls, social media and employee engagement surveys via the KnowledgeForce technology platform and Eyes:On mobile app. Market Force employs predictive analytics to determine what matters most and the ROI for investing in improvements. The firm takes a dual-headed approach to market research services (e.g., customer segmentation, attitude trial and usage studies and custom research projects) and strategic advisory services to design and implement effective measurement systems and improve performance.

Founded: 1991 2019 U.S. revenue: $52 million Percent change from 2018: 4% 2019 non-U.S. revenue: $6 million Percent from outside U.S.: 10.3% 2019 worldwide revenue: $58 million U.S. employees: 400

As a leading customer experience management firm, SMG helps clients get smarter about their customers and employees to drive changes that boost customer loyalty and improve business performance. SMG combines technology and services to collect, analyze and share feedback and behavioral data, so it’s easier for clients to deliver and activate customer insights across their enterprise.

SMG partners with more than 350 brands around the globe to create better customer and employee experiences, which drive loyalty and performance. SMG uniquely combines technology and insights to help clients listen better, act faster and outperform competitors. SMG is a technology-enabled research firm with a global footprint—evaluating more than 150 million surveys annually, in 50 languages across 125 countries. 

Strategic solutions include omniCXTM, Brand Research and Employee Engagement. SMG’s omniCX solution uses multiple research methodologies in capturing solicited and unsolicited consumer feedback across in-store, online, contact center and social channels. Results are aggregated and reported via smg360TM—a real-time, role-based reporting platform providing access to all customer and related data. 

SMG’s research professionals partner with clients to derive business-changing insights. Within Brand Research, SMG offers traditional brand tracking as well as access to dynamic customer and competitor data through market intelligence tool BrandGeek. Fueled by SurveyMini—SMG’s location-based mobile research app—BrandGeek contains consumer feedback and behavioral data relating to more than 4,500 brands across more than 500,000 locations.

33. Hanover Research

Founded: 2003 2019 U.S. revenue: $52.7 million Percent change from 2018: 14.1% 2019 non-U.S. revenue: $2.6 million Percent from outside U.S.: 4.7% 2019 worldwide revenue: $55.3 million U.S. employees: 358

Hanover Research is a brain trust designed to level the information playing field. Hanover is made up of hundreds of researchers who support thousands of organizational decisions every year. One of the industry’s fastest-growing companies, Hanover attributes this market success to its unique positioning as the only firm that provides tailored research through an annual, fixed-fee model. 

Hanover serves more than 1,000 organizations and companies worldwide from established global organizations, to emerging companies to educational institutions. Hanover’s research informs decisions at any level and across any department capitalizing on the exposure to myriad industries and challenges. 

Founded in 2003, Hanover operates on an annual fixed-fee model, and partnership provides its clients with access to a team of high-caliber researchers, survey experts, analysts and statisticians with diverse skills in market research, information services and analytics. There is no limit on the type of challenge that can be asked for on the quantitative and qualitative approaches Hanover uses to deliver solutions—most of which are very difficult to replicate internally.

Hanover’s custom research services include:

• Secondary research: market segmentation and evaluation; labor and demographic trends and forecasts; vendor and product reviews; best practices reports. 
• Survey: survey design, administration and analysis; open-ended response coding. 
• Qualitative primary research: focus group design and administration; in-depth interview design, outreach, administration and analysis. 
• Data analysis: data segmentation and mining; conjoint analysis; linear regression; descriptive and predictive analytics; data forecasting and modeling. 

32. Directions Research

Founded: 1988 2019 U.S. revenue: $54.2 million Percent change from 2018: 17.8% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $54.2 million U.S. employees: 181

Independently recognized as one of the leading business decision insight firms in the nation, Directions Research combines a highly experienced staff with a unique mix of innovative and proven approaches to answer pressing business issues. Directions and SEEK routinely combine primary and connected data from multiple sources to create holistic and actionable analytic stories for their clients. Through digital dashboards, infographics, written reports and other unique visualizations, the firm communicates its knowledge in a manner that is right for today’s leaders. 

Directions and SEEK excel in innovation, optimization, customer and brand experience, brand strategy, strategic business intelligence and visualization across a wide range of industries. The firm offers B2C and B2B services globally, surveying audiences using a broad selection of data collection techniques and combining those insights with existing client knowledge. Directions’ and SEEK’s staff have an excellent mix of client- and supplier-side experience. The organization allows senior researchers to work with clients on a day-to-day basis.

SEEK (acquired in 2018) is a qualitative insight and innovation consultancy, operating as an independent but connected division of Directions. SEEK empathically connects brands with the humans they serve, transforming the brand-to-consumer relationship into a human-to-human one. The SEEK approach builds brand advocacy for clients with the human-centric approach to innovation, activating empathy as an innate problem-solving capability.

31. Fors Marsh Group (FMG) *

Founded: 2002 2019 U.S. revenue: $57.5 million Percent change from 2018: 22.1% 2019 non-U.S. revenue: — Percent from outside U.S.: — 2019 worldwide revenue: $57.5 million U.S. employees: 263

FMG applies behavioral and data science to improve organizational processes, business solutions and customer experiences. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy and consumer. 

FMG’s work for its clients wins industry and federal awards. FMG has been named as a top market research company by GreenBook and the American Advertising Federation and has been named to the American Marketing Association’s list of top market research companies in the U.S. for five consecutive years. FMG was also a finalist for the American Council for Technology and Industry Advisory Council’s Igniting Innovation 2018 award for creating an innovative e-learning program that improved program awareness and usability for the General Services Administration’s Center for Acquisition Professional Excellence. 

For 2019 and beyond, FMG is focused on continuing this momentum and expanding in important areas. In its human capital practice, FMG is furthering its work in the cybersecurity industry to help the Department of Defense attract top cyber talent and to protect the nation’s infrastructure. FMG is also expanding its efforts in public service recruiting through new partnerships with the U.S. Army, U.S. National Guard and AmeriCorps. The company is proud that its partnership with these institutions will help shape the future of the U.S. For its health division, FMG is leveraging its deep experience in health communications to fight the opioid crisis by reducing stigma and removing barriers that victims face in receiving help—potentially one of the biggest challenges facing America today. 

30. National Research Group (NRG) **

Founded: 1978 2019 U.S. revenue: $59 million Percent change from 2018: 1.7% 2019 non-U.S. revenue: $4 million Percent from outside U.S.: 6.3% 2019 worldwide revenue: $63 million U.S. employees: 200

National Research Group, acquired by Stagwell Media from Nielsen in 2015, is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to NRG for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers bold insights for storytellers everywhere. 

Some agencies specialize in qual, others focus on quant—but NRG connects the two disciplines with hybrid teams expert in both modalities. The company is a one-stop, custom consultancy that tailors its approach to solve clients’ biggest challenges. 

The foundation of NRG’s qualitative work is a team of passionate, subject matter experts who connect deeply with consumers in any environment. NRG uses qual to discover the subconscious drivers that fuel our quantitative truths. Its quantitative work is anchored in sophisticated techniques with a focus on agility, creativity and rigor. NRG is method-agnostic and works collaboratively with its clients to solve complex problems in a simple way.

29. Cello Health * **

Founded: 2004 2019 U.S. revenue: $64.5 million Percent change from 2018: 23.3% 2019 non-U.S. revenue: $58.5 million Percent from outside U.S.: 47.6% 2019 worldwide revenue: $123 million U.S. employees: 260

Cello Health consists of four global capabilities that enable the company to offer best-in-class services and an integrated partnership approach to its clients. This unique mix of capabilities, combined with its collaborative approach, results in a unique fusion of expertise, providing powerful advisory and implementation solutions.

• Cello Health Insight is a global marketing research company, providing business intelligence to the healthcare and pharmaceutical sectors. Cello Health Insight specializes in getting to the heart of its clients’ questions, using a large pool of creative and academic resources and providing design of materials and deliverables through a hand-picked project team—selected to best meet the needs of each individual project.
• Cello Health Consulting is the strategic consulting arm of Cello Health, focused on delivering business results by unlocking the potential within organizations, people, assets and brands. Cello Health Consulting works alongside clients to create practical solutions that ensure buy-in and build relationships. 
• Cello Health Communications combines science, strategy and creativity to unlock the potential of brands and assets. Its services underpin differentiated positioning and deliver brand optimization, focusing on multiple areas of development and launch, through commercial maturity.
• Cello Signal is a full-service digital capability bringing impactful messages alive in communications campaigns, content and film.

28. Macromill Group **

Founded: 2000 2019 U.S. revenue: $68.5 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $260 million Percent from outside U.S.: 79.1% 2019 worldwide revenue: $328.5 million U.S. employees: 275

Macromill Group is a rapidly growing global market research and digital marketing solutions provider bringing together the collective power of its specialist companies to provide innovative data and insights that drive clients’ smarter decisions. Macromill’s industry-leading digital research solutions deliver rapid and cost-effective solutions to the challenges businesses face today. 

The group’s leading business units are Macromill and MetrixLab. Macromill stands at the forefront of innovation, delivering unique marketing solutions. It offers exclusive access to the highest-quality online panels with more than 2 million members. Using its self-developed platform AIRs, Macromill provides full-service online research including automated survey creation and completion, data tabulation and analysis. Today, its business portfolio includes services such as offline quantitative research, mobile research, point-of-service database research (QPR), digital marketing (Accessmill), a DIY survey platform (Questant) and more. 

Metrixlab turns data from online surveys, social media, mobile devices and enterprise systems into valuable business information and actionable consumer insights. This helps leading companies drive product innovation, brand engagement and customer value. Owned and group panels provide expansive access to global respondents in mature and emerging markets. Its teams deliver strategic and tactical decision support by pushing the boundaries of data analysis innovation, combining cutting-edge technology with data science and proven marketing research methodologies. Clients across the globe rely on the company’s hyper-efficient data and insights ecosystem to deliver fast and affordable results.

27. C Space **

Founded: 1999 2019 U.S. revenue: $70 million Percent change from 2018: 2.9% 2019 non-U.S. revenue: $18 million Percent from outside U.S.: 20.5% 2019 worldwide revenue: $88 million U.S. employees: 354

C Space, part of the Interbrand Group, is a global customer agency that marries art and science to create rapid customer insight and business change. 

C Space works with some of the world’s best-known brands—such as Walmart, Samsung, IKEA and more—to build customers into the ways companies work and deliver on customer-inspired growth. By building real, ongoing relationships with customers—online and in-person—brands can stay relevant, deliver superior experiences, launch successful products and build loyalty. Through its “customer as a service” approach of research, consulting and communications, C Space helps businesses minimize risk and maximize growth.

The company integrates customers into the ways its clients work. By bringing stakeholders together around the customer, C Space’s clients create greater clarity and alignment in the actions that will most effectively drive customer growth.

C Space’s customized programs are tailored based on specific business needs and include private online communities, immersive storytelling, data and analytics, activation events, innovation projects and business consulting. C Space continues to invest in its people, existing capabilities like data and analytics, as well as new initiatives.

26. Engine Insights**

Founded: 2004 2019 U.S. revenue: $71 million Percent change from 2018: 4.4% 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 38.3% 2019 worldwide revenue: $115 million U.S. employees: 240

Engine is a new kind of data-driven marketing solutions company. Powered by data, driven by results and guided by people, Engine helps its clients make connections that count—leading to bottom-line growth, an inspired workplace and business transformation. 

Engine Insights (formerly ORC International) connects traditional market research with cutting-edge products to deliver clients a 360-degree view of their customers, employees and markets. Engine’s extended suite of solutions and products are designed to support business growth, from helping clients understand and outperform the competition to operationalizing both survey and behavioral data to identify, attract, engage and retain their audiences.

Engine Insights’ client services and products include custom research and omnibus surveys; customer experience, customer retention and brand engagement studies; and data management and data analytics. 

These services help clients:

• Think beyond products and services to drive business revenue.
• Use insights to inform more relevant messaging and creative.
• Get a complete 360-degree view of their customers.
• Segment audiences for better targeting.
• Develop the perfect product and take it to market.
• Create unique experiences that engage their customers and keep them loyal for a lifetime.
• Build an internal culture that attracts, retains and engages the best talent.

Founded: 1931 2019 U.S. revenue: $71.1 million Percent change from 2018: 9% 2019 non-U.S. revenue: $6.9 million Percent from outside U.S.: 8.8% 2019 worldwide revenue: $78 million U.S. employees: 253

Since 1931, Burke has consistently redefined expectations in the marketing research industry. From segmentation to customer engagement programs, product innovation and brand tracking, Burke prides itself on designing and executing objectives-driven quantitative and qualitative research. Working across a variety of industries, Burke helps its clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile to integrated strategic decision support.

Today, Burke continues to push the boundaries of what marketing research can be, seamlessly uniting research, strategy and education. Backed by Seed Strategy—its strategic consulting subsidiary—Burke has the capabilities to support its clients throughout every phase of the product or service life cycle, with expertise in strategy, innovation, branding and marketing. In addition, Burke provides comprehensive training on research fundamentals and best practices through the Burke Institute—its dedicated education division and the industry’s leader in research and insights training. Wherever its clients find themselves on the path to success, Burke is uniquely equipped to help them move forward with clarity, confidence and purpose.

Continuing its long tradition of research innovation, Burke recently unveiled two new offerings: Geode|AI, an integrated insights system that analyzes multiple data sources to uncover patterns, relationships and critical insights that are often hidden; and Quantiment, a robust machine-learning solution that jointly extracts richer insights from structured and unstructured data.

24. YouGov *

Founded: 2000 2019 U.S. revenue: $76.8 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $107.5 million Percent from outside U.S.: 58.3% 2019 worldwide revenue: $184.3 million U.S. employees: 212

YouGov is a global provider of analysis and data generated by consumer panels in 42 markets. Its core offering of opinion data is derived from the proprietary YouGov Global Panel of more than 9 million people. The YouGov Global Panel provides the company with thousands of data points on consumer attitudes, opinions and behavior. YouGov captures these streams of data in the YouGov Cube, its unique connected data library that holds more than 10 years of historic single-source data. In 2019, YouGov panelists completed more than 25 million surveys.

YouGov’s data-led offering supports and improves a wide spectrum of marketing activities of a customer base, including media owners, brands and media agencies. YouGov works with some of the world’s most recognized brands.

Its syndicated data products include the daily brand perception tracker, YouGov BrandIndex and the media planning and segmentation tool YouGov Profiles. Its market-leading YouGov RealTime service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers a wide range of quantitative and qualitative research, tailored by sector specialist teams to meet users’ specific requirements. YouGov data is delivered through Crunch, the most advanced analytics tool for research data, combining fast processing with drag-and-drop simplicity. YouGov has a strong record for data accuracy and innovation. 

23. Phoenix Marketing International

Founded: 1999 2019 U.S. revenue: $77 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $4.5 million Percent from outside U.S.: 5.5% 2019 worldwide revenue: $81.5 million U.S. employees: 343

Global advertising and brand specialist Phoenix Marketing International operates in all major industries, utilizing modern technology, innovative research techniques and customized approaches to help clients elevate their brand, refine their communications and optimize their customer experience. 

With the launch of Phoenix’s AdPi Brand Effect Platform, clients now have access to continuous advertising measurement and performance improvement insights through a single platform, providing the ability to analyze their campaigns at any stage in the advertising life cycle, and the flexibility to draw upon each piece as needed. Through more than 20 years of experience and testing thousands of ads per month, Phoenix developed 19 category-specific ad measurement models that uncover the drivers and creative attributes that explain the “whys” behind an ad’s creative performance, with forward-looking estimates for ad memorability and brand linkage.

Phoenix continues to evolve its CX solution, launching Competitive Customer Experience, a measurement of how consumers perceive their overall experience with a brand, including key touchpoints along the journey. Grounding recent experiences with a client’s brand, competitor brands and non-categorical benchmarking, Phoenix is able to evaluate brand opinion, understand what drives great CX outside of the category, focus on emotional drivers of brand CX, and provide an external view of culture, consistency and brand promises.

22. Concentrix **

Founded: 1983 2019 U.S. revenue: $95 million Percent change from 2018: 11.8% 2019 non-U.S. revenue: $130 million Percent from outside U.S.: 57.8% 2019 worldwide revenue: $225 million U.S. employees: 253

Concentrix is a wholly owned subsidiary of SYNNEX Corp., specializing in technology-enabled customer engagement and improving business performance for clients around the world. With more than 225,000 staff in more than 40 countries, Concentrix provides services to clients in 10 industry verticals: automotive, banking and financial services, insurance, healthcare, technology, consumer electronics, media and communications, retail and e-commerce, travel and transportation, energy and the public sector. 

The Concentrix Voice of the Customer solution combines technology with experience management services provided by its in-house team of hundreds of CX professionals. 

Powered by analytic tools and artificial intelligence, its customer feedback platform ConcentrixCX helps companies listen, analyze and act on omnichannel customer feedback at any point in the customer journey, at scale. Features include data capture and integration, real-time reporting and analytics, and coaching and employee engagement tools. Concentrix continues to invest in enhanced platform functionality—for example, multi-source data expansion of its proprietary text analytics engine, including structured and unstructured customer feedback sources such as surveys, social, messaging, complaints and email. New digital data collection capabilities include a conversational feedback bot and embedded micro-journey surveys. 

Concentrix experience management services range from program management to strategic advisory services and are custom tailored to free clients’ internal teams to focus on transformational impact. Its CX experts specialize in quantitative and qualitative techniques, delivering data-driven insights through solutions such as survey design, relational loyalty research, CX journey analytics, digital channel optimization, customer segmentation, customer effort assessment and integrated CX analytics.

21. Escalent

Founded: 1975 2019 U.S. revenue: $97.1 million Percent change from 2018: -3.4% 2019 non-U.S. revenue: $5.5 million Percent from outside U.S.: 5.4% 2019 worldwide revenue: $102.6 million U.S. employees: 352

Escalent is a human behavior and analytics firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human behavior, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. 

Escalent specializes in automotive and mobility, consumer and retail, energy, financial services, health, technology and telecommunications. Focusing on select industries allows Escalent to function as a trusted business partner who knows the challenges its clients face and understands how to engage their most valuable audiences. 

Escalent has three centers of excellence: Qualitative Research combines emerging technologies, anthropology and ethnography to tap into human insights that reveal real needs and potential; Marketing & Data Sciences combine survey, behavioral, transactional and third-party data to solve tough research challenges; and Insight Communities provides private, online platforms for brands to engage with groups of stakeholders to quickly and easily draw insights.

20. dunnhumby **

Founded: 2001 2019 U.S. revenue: $100 million Percent change from 2018: -3.8% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 77% 2019 worldwide revenue: $435 million U.S. employees: 230

Dunnhumby is a customer science company that analyzes data and applies insights for almost 1 billion shoppers across the globe to create personalized customer experiences in digital, mobile and retail environments. Its strategic process, proprietary insights and multichannel media capabilities build loyalty with customers to drive competitive advantage and sustained growth for clients. Dunnhumby uses data and science to understand customers, then applies that insight to create personalized experiences that build lasting emotional connections with retailers and brands. It’s a strategy that demonstrates when companies know and treat their customers better than the competition, they earn more than their loyalty—they earn a competitive advantage.

Dunnhumby was established in the U.S. to help retailers and manufacturers put the customer at the heart of their business decisions. Analyzing data from millions of customers across the country, dunnhumby enables clients to use this insight to deliver a better shopping experiences and more relevant marketing to their customers.

By putting best customers at the center of every decision, dunnhumby’s approach delivers measurable value, competitive edge and even more customer data to fuel ongoing optimization, setting clients up for long-term success.

Dunnhumby serves a prestigious list of retailers and manufacturers in grocery, consumer goods, health, beauty, personal care, food service, apparel and advertising, among others. Clients include Tesco, Procter & Gamble, Coca-Cola, Macy’s and PepsiCo.

19. Informa Financial Intelligence**

Founded: 2016 2019 U.S. revenue: $107 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $36 million Percent from outside U.S.: 25.2% 2019 worldwide revenue: $143 million U.S. employees: 500

Informa Financial Intelligence is a leading provider of business intelligence, market research and expert analysis to the financial industry. The world’s top global financial institutions and banks look to Informa Financial Intelligence for its authority, precision and forward-focused analysis. 

Informa Financial Intelligence consists of key research, analysis and industry experts, such as Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions, eBenchmarkers and Mapa Research.

Informa Financial Intelligence provides fund and wealth managers, traders, insurers, analysts, and investment and retail bankers with the intelligent advantage to make informed decisions, understand past trends, forecast future performance, drive profitability and increase returns.

Because of their strong background in the financial industry, the research teams of Informa Financial Intelligence are highly qualified to help financial institutions with their market research needs. Informa’s researchers are experts in benchmarking studies, competitive intelligence, new product development and usability testing, customer and member satisfaction and loyalty research, brand and advertising awareness research, and mystery shopping services for sales and service quality evaluation, legal and match pair testing, compliance, discrimination and misleading sales practices testing. Informa is considered a leader in the use of market research to limit the risk associated with allegations of discrimination, UDAAP (unfair, deceptive, or abusive acts or practices), predatory lending and misleading sales practices.

18. NRC Health

Founded: 1991 2019 U.S. revenue: $113 million Percent change from 2018: 10.8% 2019 non-U.S. revenue: $3.6 million Percent from outside U.S.: 3.1% 2019 worldwide revenue: $128 million U.S. employees: 448

NRC Health (formerly National Research Corp.) has helped healthcare organizations illuminate and improve the moments that matter to patients, residents, physicians, nurses and staff for more than 38 years. The company offers performance measurement and improvement services to hospitals, healthcare systems, physicians, health plans, senior care organizations, home health agencies and other healthcare organizations. 

NRC Health solutions help organizations stay at the forefront of healthcare by understanding the totality of healthcare consumer and staff experiences. Primary solutions include: 

• Experience solutions capture personal experiences, while delivering insights to power a new benchmark: n=1. Developing a longitudinal profile of customers’ healthcare wants and needs allows for organizational improvement, increased provider and staff engagement, loyal relationships and personal well-being. 
• The Loyalty Index, composed of seven aspects that combine to provide a 360-degree view of healthcare consumer loyalty—a single, trackable metric to identify emerging trends in consumer behavior and benchmark against peers. 
• Market Insights is a large U.S. consumer database that gives partners access to the opinions of 310,000 healthcare consumers in 300 markets, and access to resources to better understand target audiences and gauge consumer response to communications.
• The Transparency solution calculates star ratings from existing patient, resident and family survey data, and publishes those ratings to organizations’ websites. 
• The Governance Institute supports the efforts of healthcare boards across the nation—to lead stronger organizations and build healthier communities. NRC Health partners with organizations to improve governance efficiency and effective decision-making by providing trusted, independent information, tools and resources to board members, executives and physician leaders. 

17. MaritzCX **

Founded: 1973 2019 U.S. revenue: $118 million Percent change from 2018: — 2019 non-U.S. revenue: $44 million Percent from outside U.S.: 27.2% 2019 worldwide revenue: $162 million U.S. employees: 600

MaritzCX is a software and research company that focuses on customer experience management for big business. The company offers a unique combination of award-winning CX software, industry-leading data and research science, deep vertical market expertise and managed program services. MaritzCX provides a full-service professional CX approach designed to continuously improve the customer experience across an enterprise’s customers, employees, prospects and partners. 

MaritzCX’s research insights include its leading CXStandards competitive benchmarking research that delivers quarterly benchmarks for 55 CX categories across 16 industries. Its CXEvolution study of more than 10,000 practitioners’ feedback informed large enterprises of their CX gaps. 

The company’s focus is to leverage the MaritzCX platform, its industry-leading studies and research services to drive more meaningful experiences between its clients and their customers by adding product and research services and continued thought leadership in the CX market. In addition, MaritzCX has received CMS-certification for HCAHPS surveys, becoming the industry’s first CX platform company to offer an inclusive CX-based patient experience platform.

MaritzCX specializes in solutions for key industries, including automotive, financial services, retail, technology, B2B and more. Its global reach includes more than 900 full-time employees and 800-plus part-time or contract employees in 19 offices around the world. MaritzCX provides solutions to more than 500 clients and 1.6 million users who speak 72 languages in 100 countries. MaritzCX is committed to being its clients’ customer experience research partners.

In March 2020, InMoment acquired MaritzCX.

16. DRG (Decision Resources Group) **

Founded: 1990 2019 U.S. revenue: $140 million Percent change from 2018: 2.2% 2019 non-U.S. revenue: $53 million Percent from outside U.S.: 27.5% 2019 worldwide revenue: $193 million U.S. employees: 399

DRG, the Health Science & Analytics Division of Piramal Enterprises, is a global information and technology services company that provides proprietary data and solutions to the healthcare industry. DRG has brought together best-in-class companies to provide end-to-end solutions to complex challenges in healthcare. DRG reframes these challenges, enabling its customers to see the opportunities. Pharmaceutical, biotechnology, medical technology and managed care companies rely on this analysis and data to make informed decisions critical to their success.

Framing the current status and future trends in target healthcare markets using data, primary research and secondary research is a core competency of DRG. Product offerings include high‐value analytics, syndicated research, proprietary databases, decision support tools and advisory services.

DRG has a number of key specialties, including syndicated research focused on new therapeutic opportunities; portfolio planning, changing industry dynamics and global treatment patterns; insights and data on physician and consumer healthcare e‐marketing; and proprietary databases and analytics covering more than 90% of the U.S. managed care markets. 

15. Wood Mackenzie **

Founded: 1973 2019 U.S. revenue: $150 million Percent change from 2018: 3.4% 2019 non-U.S. revenue: $335 million Percent from outside U.S.: 69.1% 2019 worldwide revenue: $485 million U.S. employees: 337

Wood Mackenzie, a Verisk business, is a leading research and consultancy business for the global energy, chemicals, metals and mining industries. Wood Mackenzie launched in 1923 as a small, relatively unknown, Edinburgh, Scotland-based stockbroker. By the 1970s, it had become one of the top three stockbrokers in the UK, renowned for the quality of its equity research. 

Its success has always been underpinned by the clear and simple principle of providing trusted research and advice that would make a difference to clients. This was true when the first oil report was published by its equity analysts in 1973 and remains just as relevant to it today. So much so that, over the past four decades, Wood Mackenzie has drawn upon its heritage to create a global research and consultancy business that has grown alongside the needs of its clients. 

Having cultivated deep expertise in upstream oil and gas, Wood Mackenzie has carefully broadened its focus to deliver the same level of detailed insight for every interconnected sector of the energy, chemicals, metals and mining industries it now serves around the world. But heritage is more than just history. Its expert analysts and consultants have connected the company to some of the most significant events of our time—creating insight for governments, boards and CEOs who have helped shape the future direction of the world’s natural resources industries and their impact on society. 

14. Material *

Founded: 1973 2019 U.S. revenue: $166.7 million Percent change from 2018: 0.3% 2019 non-U.S. revenue: $57.9 million Percent from outside U.S.: 25.8% 2019 worldwide revenue: $224.6 million U.S. employees: 1,038

In 2019, Material (under the name LRW Group) acquired five companies: Killer Visual Strategies, an award-winning visual communication agency based in Seattle; Greenberg Strategy, a Bay Area research and strategy consultancy with a strong presence in the tech community; Karma Agency, a strategic communications firm based in Philadelphia; Salt Branding, a Bay Area consultancy; and T3, an Austin, Texas-based digital marketing agency. This year, Material is taking steps to unify these companies under one brand, integrating their services and building a collaboration that will provide seamless, end-to-end marketing solutions for clients. This year, LRW Group rebranded as Material, formally integrating 10 companies into one modern, unified offering.

Material is a radical collaboration of the top research and analytics firms seamlessly paired with the most creative and strategic marketing agencies, all with the shared mission of igniting growth for the world’s top B2B and B2C brands, from Fortune 500 companies to disruptive start-ups. Material offers a full range of marketing services—from data analytics and insights, to consulting and strategy development, to customer experience programs and creative executions. Material employs a roster of 1,200 strategists, creators, technologists, designers, researchers and storytellers that work side-by-side with clients to solve modern-day problems, build customer loyalty and make an impact on the world around us.

Founded: 1969 2019 U.S. revenue: $173.7 million Percent change from 2018: 0.5% 2019 non-U.S. revenue: $52.6 million Percent from outside U.S.: 23.2% 2019 worldwide revenue: $226.3 million U.S. employees: 5,311

ICF is a global consulting services provider with more than 7,000 professionals focused on making big things possible for its commercial and government clients in the U.S., Europe and Asia. 

Clients work with ICF on issues that matter profoundly to their success, whether it’s a product or program that matters to the business or a social issue or policy that matters to the world. ICF offers comprehensive survey research services that empower clients to gain valuable and actionable insights on issues that matter. 

For more than 40 years, ICF has demonstrated design, methodological and statistical knowledge through the implementation of large and complex survey research projects. Its clients consist of U.S. federal, state and local agencies, universities, nonprofits and commercial organizations. 

Its survey research services include: 

• Analyzing, reporting and presenting findings.
• Conducting surveys through a variety of data collection methods. 
• Designing samples, data collection protocols and instruments.
• Protecting all processes and data through quality assurance and system security.

ICF recently completed the installation of a state-of-the-art, fully integrated and security-enhanced data collection system, allowing the company to securely and most efficiently collect survey research data across all modes. ICF continues to be dedicated to solving the world’s most complex challenges and tackle problems with ingenuity on issues that matter profoundly to its clients.

12. J.D. Power **

Founded: 1968 2019 U.S. revenue: $217 million Percent change from 2018: 3.3% 2019 non-U.S. revenue: $113 million Percent from outside U.S.: 34.2% 2019 worldwide revenue: $330 million U.S. employees: 744

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Those capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. J.D. Power offers market research, forecasting, consulting, training and consumer surveys of product and service quality, customer satisfaction and buyer behavior. The company’s independent industry benchmark studies, innovative data and analytics products, and customized advisory services provide insights and help companies improve quality, engagement and business performance.

Annual syndicated studies are based on survey responses from millions of consumers and business customers worldwide. The firm does not review, judge or test products and services for its syndicated studies. It relies on the opinions and perspectives of consumers who have used the products and services being rated. 

J.D. Power is most often recognized for its work in the automotive industry, where its metrics have become the industry standard for measuring product quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, financial services, insurance, telecommunications, travel, healthcare utilities and consumer electronics. 

11. Forrester Research Services **

Founded: 1983 2019 U.S. revenue: $233.7 million Percent change from 2018: 32.9% 2019 non-U.S. revenue: $65 million Percent from outside U.S.: 21.8% 2019 worldwide revenue: $298.7 million U.S. employees: 525

Forrester Research Services is the research component of Forrester, one of the most influential research and advisory firms in the world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Its unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients. 

Forrester’s research offerings consist of a library of cross-linked documents that interconnect its playbooks, reports, data, product rankings, best practices, evaluation tools and research archives. Research access is provided through role-based websites that facilitate client access to research and tools that are most relevant to their professional roles, including community tools that allow interaction between and among clients and analysts.

Forrester’s research and decision tools enable clients to better anticipate and capitalize on the disruptive forces affecting their businesses and organizations, providing insights and frameworks to drive growth in a complex and dynamic market. 

Founded: 1934 2019 U.S. revenue: $320 million Percent change from 2018: 3.2% 2019 non-U.S. revenue: $1,280 million Percent from outside U.S.: 80% 2019 worldwide revenue: $1,600 million U.S. employees: 860

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media—now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from knowledge.” 

The increasing speed of product innovation, the rise of new channels and emerging customer needs are all part of business today. GfK’s clients are businesses around the globe. To make the best possible business decisions every day, they need more than purely descriptive data—they require actionable recommendations based on advanced analytics and powered by leading-edge technology. GfK is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.

GfK’s industry focus provides its market researchers with a thorough understanding of business issues and questions specific to their concerns. Industries covered include automotive, consumer goods, fashion and lifestyle, media and entertainment, retail, technology, and travel and hospitality.

9. comScore * **

Founded: 1999 2019 U.S. revenue: $336.1 million Percent change from 2018: -6.5% 2019 non-U.S. revenue: $52.5 million Percent from outside U.S.: 13.5% 2019 worldwide revenue: $388.6 million U.S. employees: 870

ComScore is a global information and analytics company that measures advertising, content and the consumer audiences of each across media platforms. ComScore creates its products using a global data platform that combines information on digital platforms (smartphones, tablets and computers), television and movie screens with demographics and other descriptive information. 

ComScore has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. This combination of data and methods enables a common standard for buyers and sellers to transact on advertising. This helps companies across the media ecosystem better understand and monetize their audiences and develop marketing plans and products to more efficiently and effectively reach those audiences. ComScore’s ability to unify behavioral and other descriptive data enables it to provide audience ratings, advertising verification and granular consumer segments that describe hundreds of millions of consumers. 

ComScore offers several solutions to help advertisers maximize cross-platform marketing effectiveness—be it measuring brand impact, viewability or ad and audience delivery validation—as well as power cross-platform advertising for better targeting and stronger advertising ROI. ComScore Advanced Audience segments go beyond age and gender to help advertisers better target consumers based on lifestyles, behaviors, demographics and interests. ComScore pioneered this concept in digital, local and national TV. 

8. The NPD Group

Founded: 1966 2019 U.S. revenue: $339.5 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $104.5 million Percent from outside U.S.: 23.5% 2019 worldwide revenue: $444 million U.S. employees: 1,185

NPD’s global information and advisory services help the world’s leading brands achieve data-driven growth. NPD combines data, industry expertise and prescriptive analytics across more than 20 industries to help its clients measure markets, predict trends and improve performance.

NPD syndicated services include retail tracking, distributor tracking and consumer tracking. NPD offers weekly data, store-level enabled data for looking at geographies or custom store groupings and account-level information for participating retailers. Point-of-sale data is collected from more than 600,000 doors worldwide, plus e-commerce and mobile platforms. Consumer information is collected via online surveys and NPD’s Checkout service, which uses receipt harvesting to track and analyze purchasing and behavior. Prescriptive analytics include market forecasting, new product forecasting, pricing and promotion evaluation and segmentation. 

With deep expertise in more than 20 industries, NPD provides thought leadership to the C-suites of many of the world’s leading brands. Senior industry advisors are available for strategy sessions to guide long-range planning or address specific needs, such as preparing for earnings calls. Topics include industry and category performance, the state of retail and winning strategies of best-in-class companies.

7. Westat **

Founded: 1963 2019 U.S. revenue: $590 million Percent change from 2018: 3.5% 2019 non-U.S. revenue: $7 million Percent from outside U.S.: 1.2% 2019 worldwide revenue: $597 million U.S. employees: 1,900

Westat is a 100% employee-owned research and professional services company. Westat provides extensive survey design and operations capabilities in support of modern data collection from households, institutions, businesses and individuals. Westat applies multiple modes of data collection and survey management to achieve maximum response rates.

The company’s focus areas and capabilities include: 

• Statistical analysis and methodological research in survey design, experiments and testing, data science and analytics, statistical disclosure control and qualitative research.
• Program, process and outcome evaluation using diverse methodologies from design to implementation to guide each program to success.
• Health research, including behavioral and mental health, clinical studies and clinical trials, public and international health, healthcare delivery, patient safety and health communications campaigns.
• Social policy research and technical assistance for implementing innovative evaluation, quality improvement and service delivery systems.
• Education programs for supporting teachers, conducting evaluations and providing technical assistance.
• Transportation studies of travel behaviors, safety and human factors using advanced technologies such as instrumented vehicles and simulators, field observational studies, and online and mobile device-based surveys.

To support its research projects, Westat designs tailor-made approaches for clients as well as invests in many general and specialized IT technologies and products. Westat also provides licensing, training and support for Blaise, a major data collection software system produced by Statistics Netherlands and used internationally. 

Founded: 1975 2019 U.S. revenue: $682 million Percent change from 2018: 16.2% 2019 non-U.S. revenue: $1,685 million Percent from outside U.S.: 71.2% 2019 worldwide revenue: $2,367 million U.S. employees: 2,025

Ipsos, through its subsidiaries, engages in collecting, processing and delivering survey data for brands, companies and institutions primarily in Europe, the Middle East, Africa, the Americas and Asia Pacific. It explores market potential and market trends, tests products and advertising, helps clients build long-term relationships with customers, studies audiences and their perceptions of various media and measures public opinion trends. Ipsos offers advertising research services, including advertising tracking and brand equity evaluation services that help advertisers in the development, evaluation and improvement of their advertising efforts.

It also provides marketing research services that help clients to identify business opportunities and innovation platforms, develop strategies at point of sale, generate insights and ideas, develop and optimize their mix, and model and forecast sales volumes, as well as offers custom innovative products and solutions to address stakeholder experience and brand-building business goals.

In this unique year, Ipsos has remained strong and reaffirmed its ambition and sense of purpose to deliver reliable information for a true understanding of society, markets and people. Ipsos activates this vision for more than 5,000 customers through its presence in 90 markets both globally and locally. Ipsos covers the whole information production and analysis chain, from the collection of raw data to the activation of the insights. It has a solid tradition of innovation expressed by new methodological developments and continuously renewed product range.

5. Information Resources, Inc. (IRI) **

Founded: 1979 2019 U.S. revenue: $815 million Percent change from 2018: 1.9% 2019 non-U.S. revenue: $510 million Percent from outside U.S.: 38.5% 2019 worldwide revenue: $1,325 million U.S. employees: 3,639

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help consumer packaged goods, over-the-counter healthcare organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events—a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation—is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quest to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

In 2019, IRI announced the integration of artificial intelligence and machine learning into its leading suite of analytics solutions, retained 100% of its major CPG clients and welcomed new strategic partnerships with top retailers in the U.S. IRI added several innovators to its leadership team while continuing to invest in its employees by providing ongoing training. 

4. Kantar **

Founded: 1993 2019 U.S. revenue: $950 million Percent change from 2018: 2.7% 2019 non-U.S. revenue: $2,900 million Percent from outside U.S.: 75.3% 2019 worldwide revenue: $3,850 million U.S. employees: 3,585

Kantar is one of the world’s largest data, insights and consulting companies, bringing together some of the world’s leading research, data and insights expertise. Kantar’s offer covers the breadth of techniques and technologies, from purchase and media data to predicting long-term trends; from neuroscience to exit polls; from large-scale quantitative studies to qualitative research, incorporating ethnography and semiotics. 

In April 2019, all services and offerings of the various Kantar companies were combined under the Kantar brand name. This operational change enables Kantar to build platforms and offers on a global scale and to remove barriers to collaboration and co-creation within the organization to better meet clients’ needs. 

As part of this branding strategy, Kantar launched several initiatives:

• Kantar Marketplace, a global on-demand research and insights store.
• Kantar’s new Brand Guidance System that intelligently integrates validated survey measures with social, search, sales media and behavioral data to provide actionable insights to optimize brand or campaign performance.
• Integration of big data, artificial intelligence and analytical capabilities from across the company into one resource that unlocks deeper insights to fuel growth.

3. Gartner Research **

Founded: 1972 2019 U.S. revenue: $1,800 million Percent change from 2018: 4.7% 2019 non-U.S. revenue: $1,474.5 million Percent from outside U.S.: 45% 2019 worldwide revenue: $3,274.5 million U.S. employees: 4,500

Gartner Research delivers independent, objective advice to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of approximately 2,300 research experts located around the globe. Gartner Research is the fundamental building block for all Gartner products and services. It combines its proprietary research methodologies with extensive industry and academic relationships to create Gartner products and services that address each role across an enterprise. Gartner’s research agenda is defined by clients’ needs, focusing on the critical issues, opportunities and challenges they face every day. Its proprietary research content, presented in the form of reports, briefings, updates and related tools, is delivered directly to the client’s desktop via its website or product-specific portals.

Within the research segment, Global Technology Sales sells products and services to users and providers of technology, while Global Business Sales sells products and services to all other functional leaders, such as supply chain, marketing, human resources, finance, legal and sales. 

2. IQVIA * **

Founded: 2016 2019 U.S. revenue: $2,220 million Percent change from 2018: 8.6% 2019 non-U.S. revenue: $2,166 million Percent from outside U.S.: 49.4% 2019 worldwide revenue: $4,386 million U.S. employees: 6,000

IQVIA is a global provider of information, innovative technology solutions and contract research services focused on helping healthcare clients find better solutions for patients. Formed through the 2016 merger of Quintiles and IMS Health, IQVIA applies human data science—leveraging the analytic rigor and clarity of data science to the ever-expanding scope of human science—to enable companies to reimagine and develop new approaches to clinical development and commercialization, speed innovation and accelerate improvements in healthcare outcomes. 

IQVIA has three operating segments: Technology & Analytics Solutions, Research & Development Solutions and Contract Sales & Medical Solutions. Powered by the IQVIA CORE, IQVIA delivers unique and actionable insights at the intersection of large-scale analytics, transformative technology and extensive domain expertise, as well as execution capabilities to help biotech, medical device and pharmaceutical companies, medical researchers, government agencies, payers and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors and scientific advances, in an effort to advance their path toward cures.

IQVIA has one of the largest and most comprehensive collections of healthcare information in the world, which includes more than 800 million comprehensive, longitudinal, non-identified patient records spanning sales, prescription and promotional data, medical claims, electronic medical records, genomics and social media. Its scaled and growing information set contains more than 35 petabytes of proprietary data sourced from more than 150,000 data suppliers and covering more than 1 million data feeds globally. Based on this data, IQVIA delivers information and insights on more than 85% of the world’s pharmaceuticals, helping its clients run their organizations more efficiently and make better decisions to improve their clinical, commercial and financial performance. 

1. Nielsen **

Founded: 1923 2019 U.S. revenue: $3,875 million Percent change from 2018: 1.6% 2019 non-U.S. revenue: $2,623 million Percent from outside U.S.: 40.4% 2019 worldwide revenue: $6,498 million U.S. employees: 10,300

Nielsen is a global measurement and data analytics company that provides a complete and trusted view of consumers and markets worldwide. Nielsen is divided into two business units: Nielsen Global Media and Nielsen Global Connect. 

Nielsen Global Media provides media and advertising clients with unbiased and reliable metrics that create the shared understanding of the industry required for markets to function, enabling its clients to grow and succeed across the $600 billion global advertising market. Nielsen Global Media helps clients define exactly who they want to reach and optimize the outcomes they can achieve. The company’s cross-platform measurement strategy brings together the best of TV and digital measurement to ensure a more functional marketplace for the industry.

Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and a complete picture of the complex and changing marketplace that brands need to innovate and grow their businesses. Nielsen Global Connect provides data and builds tools that use predictive models to turn observations in the marketplace into business decisions and winning solutions. The business’ data and insights, combined with its open, cloud-native measurement and analytics platform that democratizes the power of data, continue to provide an essential foundation that makes markets possible in the rapidly evolving world of commerce. With Nielsen Global Connect’s set of guiding truths, businesses have the tools to create new opportunities.

* ‘% change’ calculation reflects adjustment of previously reported 2018 U.S. research revenue due to acquisition or divestiture activity or other business change during 2019.

** Some or all figures are not made available by this company so instead are based on research and estimation by the report author.

Diane Bowers is a consultant to research and data analytics businesses and industry associations in the U.S. and internationally. She previously served as the president of CASRO, board chair of the Global Research Business Network, a board member of the Americas Research Industry Alliance and a board member of The Roper Center for Public Opinion Research at Cornell University. She is also a past president of the Market Research Council and the Research Industry Coalition, and a long-time member of American Association for Public Opinion Research, AMA and ESOMAR.

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Top Consumer Insights Companies To Consider in 2023

In this post, we'll explore what consumer insights companies are - including some examples you can consider for your research needs this year and beyond. 

Table of Contents: 

What is a consumer insights company.

• Why do you need a consumer insights company?
• Types of consumer insights companies 
• What to look for in a consumer insights company

Examples of top consumer insights companies

A dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795215" data-dropdown-placement-param="top" data-term-id="231795215">consumer dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795205" data-dropdown-placement-param="top" data-term-id="231795205">insights company is a company that specializes in capturing dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795249" data-dropdown-placement-param="top" data-term-id="231795249">data and consumer intelligence on dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795207" data-dropdown-placement-param="top" data-term-id="231795207">customer experiences with your brand. This dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795211" data-dropdown-placement-param="top" data-term-id="231795211">customer data might include dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795227" data-dropdown-placement-param="top" data-term-id="231795227">customer satisfaction , brand awareness, brand usage, purchase behaviors, or advanced method insights. The goal of a dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795215" data-dropdown-placement-param="top" data-term-id="231795215">consumer dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795205" data-dropdown-placement-param="top" data-term-id="231795205">insights company is to help build dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795228" data-dropdown-placement-param="top" data-term-id="231795228">customer relationships through the power of data-driven dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795208" data-dropdown-placement-param="top" data-term-id="231795208">market research questions and related insights.

Back to Table of Contents

Why do you need a consumer insights company? 

Any customer-facing brand should be keeping tabs on how their customers are feeling and reacting. Customer insights companies make that process easy by providing access to data sets, dashboards, or other research findings.

These companies are experts in sourcing qualified participants for your study or can easily help set up your own customer panel. By partnering with a consumer insights company, it becomes much easier to uncover actionable insights at any point in time vs. having your market research findings spread out across many different channels or trying to collate information from many different data sources. 

Types of consumer insights companies

All insights companies seek to offer information that will help businesses understand their customers better and ultimately sell more of their products or services. However, the way they gather insights and their main areas of business can differ. Here are a few of the labels with which market research companies might define themselves:

Online research platform:

Traditional research company:, syndicated research company:, specialized research company:.

It’s important to note there can be a lot of crossover between genres - for instance, an online research company might mostly offer custom research but will also produce market reports or white papers focusing on a specific area.

What to look for in a consumer research company

Whichever type of market research company you choose, there are some key areas of their offer that you should look at before going ahead.

All-in-one solutions:

If you’re looking for a dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795215" data-dropdown-placement-param="top" data-term-id="231795215">consumer dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795205" data-dropdown-placement-param="top" data-term-id="231795205">insights company to make your life easier and more organized, you don’t want to be navigating between different dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795224" data-dropdown-placement-param="top" data-term-id="231795224">data sources or contacts. A good dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795215" data-dropdown-placement-param="top" data-term-id="231795215">consumer dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795205" data-dropdown-placement-param="top" data-term-id="231795205">insights company will house all the necessary steps to the dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795208" data-dropdown-placement-param="top" data-term-id="231795208">market research process in a one-stop shop. 

When deciding between platforms, make sure to ask where you can track the status of your survey while in the field, and how the analytics process works so you know well in advance what you can expect from your research process.

Data collection methods:

Not all firms offer both quantitative and qualitative research, so if you want to conduct both with one company this will narrow down your choice of provider.

Research methodologies: 

If you’re looking for a dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795215" data-dropdown-placement-param="top" data-term-id="231795215">consumer dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795205" data-dropdown-placement-param="top" data-term-id="231795205">insights platform , that means you're probably looking to take your dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795208" data-dropdown-placement-param="top" data-term-id="231795208">market research to the next level and perhaps modernize your current approach to insights; your new avenue of insights should be equipped to offer a variety of advanced research methods to do just that.

Aside from basic usage and attitude questions, be on the lookout for advanced methods to tack onto your research as well; does the company offer a choice-based conjoint analysis to test specific aspects of your brand or product?; or an A/B test to help anticipate preferences toward a dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795233" data-dropdown-placement-param="top" data-term-id="231795233">new product or advertising concept? These types of advanced analyses are what will set your brand up for a competitive edge. Especially for brands looking to explore dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795226" data-dropdown-placement-param="top" data-term-id="231795226">product development , having access to advanced analytics will go far beyond what basic usage and attitude dropdown#toggle" data-dropdown-menu-id-param="menu_term_231795231" data-dropdown-placement-param="top" data-term-id="231795231">metrics could inform.

Research customization:

Lots of companies tend to design custom studies for each client, though not all insights companies do. Syndicated companies design their own study on a certain subject so clients don’t have any control over which specific questions are asked. Other companies might allow a brand to have some input but may not offer customization when it comes to phrasing, question choices, or scale adjustments. 

For some brands, broad industry-wide insights may be enough for them to leverage. But if you're a brand that needs unique findings specific to your business, and with the option to customize as you wish, this is something to be on the lookout for in your search for a research partner.  

Customer support:  

Company reputation:.

In addition to the above, check if a consumer insights company is currently leveraging AI in any capacity - an indicator that they're modernizing to keep up with researchers' increased needs:

Bearing in mind the requirements listed above, we’ve outlined below five research platforms or market agencies with some of the best research software to consider:

1. quantilope

quantilope offers an online consumer intelligence platform that is largely DIY, powered by automation. Everything is done online in a one-stop shop, from questionnaire design to recruitment, analysis, and data visualization. Clients have access to a variety of questionnaire templates that come pre-loaded with appropriate questions for a variety of research study types. The platform updates in real-time, providing data analytics as soon as responses come in and updating report charts accordingly. And despite being an intuitive platform to use in a DIY manner, quantilope's team of certified research consultants is always available to guide and support. 

Whatever the study requirements, quantilope has the most appropriate research solution. This includes market segmentation, testing new product or messaging ideas, informing product development, planning pricing strategies, or exploring the current customer experience. quantilope’s suite of fully automated 13 advanced methodologies is applicable to a broad spectrum of business areas, from CPG companies to healthcare, financial services, media, technology, e-commerce, and the public sector - and its multi-language capabilities make it a global solution to research.

One of the main advantages of quantilope is that it offers both quant and qual research. quantilope’s inColor product is a video-based qualitative methodology that connects face-to-face with consumers online. Respondents present their opinions in video responses, bringing a deeper understanding of their emotions. Video reels edited from real consumer footage help to bring findings to life, while keyword, facial emotion, and sentiment analyses add an even further layer of insight. 

Whether it's qualitative or quantitative research that’s required, quantilope's platform functionality, advanced methodologies, and data collection make it simple to manage market research studies, collaborate across teams, and make business decisions founded on solid consumer insights. 

2. Statista

Statista is a research provider of consumer and market data with a diverse range of research capabilities. Statista uses proprietary data to provide reports in four different languages on tens of thousands of topics - from the pandemic to the hotel industry to the music business.

Its research and analysis team collects and analyzes stats and public opinion data according to the demands of individual clients. Meanwhile, a content and design team creates infographics, presentations, and videos to help companies communicate their knowledge visually. For e-commerce businesses, there is a dedicated specialty providing information on thousands of online retailers, and a global consumer survey containing statistics on consumer behavior and media usage across dozens of countries. Finally, there is a team that focuses on digital markets and forecasts how they will change over time.

Much of Statista’s data is accessible for free online, but there are also monthly packages to purchase, with prices dependent on the level and type of information required. For a wide range of data on the subject most relevant to your business, Statista is a great choice for a syndicated consumer insights provider.

3. Insider Intelligence

Like Statista, Insider Intelligence uses data analysis to produce reports on market health, market trends , and consumer behavior. A large part of its business is also benchmarking and forecasting, helping businesses plan for the future by adapting their products and services accordingly.

Insider Intelligence focuses on digital opportunities for its clients. It uses proprietary data alongside data from other research firms, audience measurement companies, media agencies, government institutions, and industry associations. The company specializes in five main areas: advertising and marketing, eCommerce and retail, financial services, health, and technology.

Data visualizations are a core part of presenting statistics in a way that is meaningful and engaging for clients, and Insider Intelligence prides itself on the quality of its proprietary data, eliminating biases so that clients can put full trust in its statistics.

There are three pricing levels for this service according to the level of reportage a client requires.

4. Comscore

Comscore is an online third-party solution specializing in advertising measurement, media planning, and content measurement through its global data platform. Comscore captures deduplicated data (i.e. doesn't count the same person twice) on an individual and/or household level for brands to understand their customers' media consumption across a number of channels. 

In addition to measuring and evaluating advertising material, brands can leverage Comscore to measure digital audiences across devices, capture television/movie audience viewership, or understand social media audiences. By leveraging Comscore, brands can gain a holistic view of cross-platform media consumption to optimize their media plan without basing decisions on duplicated representation. 

Comscore is a great consumer insights company for brands looking to gather third-party data about their media consumption. Comscore users pay a monthly fee for access to these insights. 

Nielsen is a global measurement and data analytics company that provides insights into consumer behavior and media consumption. Similar to Comscore, their research services help businesses understand audience demographics, track TV viewership, and measure the effectiveness of advertising campaigns. Nielsen has a long-standing reputation as one of the major traditional research agencies (among others like Kantar, Ipsos, and GfK), with industry-standard metrics. 

There are plenty of consumer insights companies at your discretion to aid in your market research objectives; it’s just a matter of finding one that fits your specific research needs and budget.

quantilope’s Insights Automation Platform covers a broad base of research needs. Its cost-efficient online approach makes custom research affordable and gives clients the ability to take control of their research process. Clients can begin analyzing survey data as soon as the study is launched, with final findings ready within a matter of days - much quicker than is possible with a traditional research agency.

The heavy lifting of analysis is done by automated tools, producing highly reliable and actionable findings to inform your decision-making - whether it is a marketing strategy, new product launch, pricing, or communication. Quantitative research brings number-based evidence, while qual adds depth of insight. Putting it all together, your research findings are displayed on a visually engaging insights dashboard that is easily shareable with other team members and stakeholders.

For more information on how quantilope can make your research process quicker and more insightful, get in touch below:

Get in touch to learn more about quantilope!

Related posts, how can brands build, measure, and manage brand equity, how to use a brand insights tool to improve your branding strategy, quantilope's 5th consecutive year as a 'fastest growing tech company', automated survey setup: how to utilize ai-generated question inputs.

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Top Consumer Trends Research Companies

Global consumer trends shape industries and business strategies. Understanding these trends is crucial for businesses to meet evolving customer needs. Trends encompass shifts in behavior, preferences, and expectations driven by societal, technological, economic, and cultural factors. By observing trends, businesses gain insights into emerging opportunities and challenges.

Learn more about Consumer Trends Research Companies

Keeping up with global trends is vital for brands to stay relevant, anticipate customer needs, develop innovative products and services, and tailor marketing efforts to foster loyalty and attract new customers. Consumer trends shape purchasing decisions as discerning consumers prioritize products that align with their values and aspirations. To capture attention and foster loyalty, businesses must align their offerings with prevailing trends and provide exceptional customer experiences.

Market research firms employ statistical analysis, segmentation, and consumer data to identify and predict trends, allowing for informed decision-making and maintaining a competitive edge. Embracing consumer trends enables businesses to meet customer expectations, drive innovation, and thrive in a marketplace driven by consumer preferences.

Find top consumer trends research companies by checking out our directory listings below.

How to Measure and Predict Consumer Trends Before They Get Big?

What is the importance of brand loyalty for consumer trends, what are examples of consumer trends that companies would track.

Featured Experts in Top Consumer Trends Research Companies

Learning Resources

in Experts in Researching Consumer Trends

Service or Speciality

Advanced Analytics

Advertising Agencies

Advertising Effectiveness

Advertising Research - General

Advertising Tracking

Africa / Middle East

African-American

Agile Research

Agriculture / Agribusiness

Alcoholic Beverages

Apparel / Clothing / Textiles

Artificial Intelligence / AI-Powered Platforms

Association Membership

Attitude & Usage Research

Audience Research

Australia / Pacific Rim

Automated Market Research Platforms

B2B Research - General

Banking - Commercial

Banking - Retail

Biotechnology

Brainstorming / Facilitation

Brand / product / service launch

Brand / product / service repositioning

Brand Equity

Brand Identity

Brand Image Tracking

Brand Loyalty / Satisfaction

Brand Positioning

Bulletin Boards

Business Insights

Business Intelligence Software

Business-to-Business

CATI - Computer-Aided Telephone Interviewing

CX - Customer Experience

CX Benchmark Studies

Candy / Confectionery

Cannabis / CBD

Car Clinics

Casinos / Gambling

Central Location

Chemical Industry

Claims Substantiation

College Students

Communications

Communications Strategy Research

Computer Hardware

Computer Software

Concept Development

Concept Optimization

Concept Testing

Concept Testing - Advertising

Conjoint Analysis / Trade-off/Choice Modeling

Construction Industry

Consultation

Consumer Durables

Consumer Research - General

Consumer Services

Consumer Trends

Convention / Tradeshow

Copy Testing - Digital Media

Copy Testing - TV

Copy Testing - Traditional Media

Corporate Image/Identity Research

Cosmetics / Beauty Aids

Credit Cards

Cross-Media Measurement

Cross-Tabulation Systems

Crowdsourcing & Co-creation

Crowdtesting

Customer Loyalty / Value

Customer Satisfaction

DIY Surveys (do-it-yourself)

Data Analysis

Data Integration

Data Processing

Data Tabulation

Data Visualization & Dashboards

Defend market share

Demographic Analysis

Develop, revitalise market

Digital Media Research

Doctors / Physicians

Electronics

Emotional Measurement

Employee Experience & Satisfaction

Entertainment Industry

Environment & Sustainability

Ethnic Groups

Ethnography / Observational Research

Executives / Professionals

Exercise & Fitness

Field Services

Financial Industry

Financial Services Professionals

Focus Group Facility

Focus Group Facility - Non-Traditional

Focus Group Recruiting

Focus Groups

Focus Groups - International

Focus Groups - Pop-Up

Foods / Nutrition

Forecasting & Predictive Analytics

Foreign Language

Fragrance Industry

Full Service

Gain new customers

Gamification / Research Games

Gaming / Gamers

General - Healthcare

Generation X

Generation Y / Millennials

Generation Z

Geo-Demographic Research

Global Capabilities

Global, multinational branding

HMOs / Managed Care

High Net Worth

High Technology

Hispanic / Latino

Home Use Tests

Hospital Personnel

Hospital Purchasing Agents

Hospitality / Hotels / Resorts

Hospitals / Nursing Homes

Household Products/Services

Hybrid / Mixed Methodology

Idea Generation

In-Depth (IDI) / One-on-One

In-Depth / One-on-One

In-Home / Door-to-Door

Increase awareness

Increase market share

Increase sales, volume

Industrial & Manufacturing

International / Multi-country

International Consumer Market Research

Internet of Things (IoT)

Investment Banking

Journey Mapping

Lawn & Garden

Legal / Lawyers

Lifestyle & Value Trends

Line / Franchise Extension

Low Incidence

Mall Intercept

Manufacturing / Machinery

Market & Competitive Intelligence

Market Opportunity Evaluation

Market Segmentation

Marketing & Sales Effectiveness

Mass Merchandisers

Media Industry

Media Market Research

Medical / Health Care

Medical / Healthcare Professionals

Mobile Ethnography

Mobile Insight Communities

Mobile Panels

Mobile Qualitative

Mobile Surveys

Mock Juries

Moderator Services

Movies / Streaming / TV

Multi-Country Studies

Multicultural

Multivariate Analysis

Music Tests

Mystery Shopping

NPS Measurement

Naming Research / Name Development

New Products

Non-Profit / Fund Raising

North America

Nurses / Nurse Practitioners

Omnibus Surveys

One-on-One / In-depth Interviews (IDIs)

Online - Qualitative

Online - Quantitative

Online Communities - MROC

Online Diaries / Journals / Blogs

Online Panels

Packaged Goods

Packaging Development

Packaging Testing

Panel Data Processing

Perceptual Mapping

Personal Care Items

Pet Owners / Foods / Supplies

Pharmaceutical - OTC Medicines

Pharmaceutical - Prescription Medicines

Pharmacists

Political Polling

Post-Launch Tracking

Pre-Recruiting

Prediction Markets

Preventive Healthcare

Price / Pricing

Print Media Readership Studies

Problem Detection / Dissatisfaction

Product Development

Product Market Research

Product Optimization

Product Testing

Product Usability Testing

Professionals / Executives

Promotion Development / Evaluation

Proprietary Panels

Psychographic Research

Psychological / Motivational Research

Purchase Behavior

Qualitative

Qualitative Research

Qualitative Services - General

Quantitative Research

Questionnaire / Survey Design

Questionnaire Design

Quick Service Restuarants (QSR)

Recruiting Research

Reputation Research

Restaurants / Food Service

Retail Industry

Sample & Recruiting

Secondary Research / Desk Research

Segmentation

Seniors / Mature

Sensory Research

Sentiment Analysis

Service Industries

Shopper Insights

Small Business / Startups / Entrepreneurs

Smart Products

Social Listening & Analytics

Social, political, non-profit goals

South America

Southeast Asia & India

Strategic Research

Supermarkets & Grocery Stores

Surgical Products / Medical Devices

Survey Programming

Survey Recruiting

Survey Reporting and Analysis

Survey Translation

Taste Test Facility

Taste Tests / Sensory Tests

Teenagers / Youth

Telecommunications

Test Marketing

Text Analytics

Text Chat / SMS / IM Sessions

Toys / Games

Tracking Research

Transportation

Upper Income / Affluent

Usability Lab

User Testing

Utilities / Energy

Veterinarians

Video Analysis / Analytics

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Video Management Platforms

Video Recording

Web Interviewing Systems

Website Analysis / Web Analytics

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Compare Experts in Researching Consumer Trends

Chicago, Illinois

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Featured expert

We help brand owners and ad agencies understand people and solve marketing challenges.

Why choose The Sound

We are outcome driven

We put empathy first

We see humans in data

We see what others don't

We drive real growth

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New York, New York

Recommended by Clients

Based on 6 ratings

Insight By Design

Cutting-edge full service insights partner delivering exceptional value compared to traditional agencies. Online community and agile research experts.

Why choose Insight By Design

Agile research done right

Online Community experts

Digital qualitative pros

Save $ vs. big suppliers

Design-driven output

Learn more about Insight By Design

Seattle, Washington

Borderless Access Pvt Ltd

Borderless Access is an award-winning market research company with its digital-first products and solutions for agile research.

Why choose Borderless Access Pvt Ltd

New-age research solution

Healthcare Research

Proprietary Digital Panel

Research Platform

B2B-B2C, Healthcare panel

Learn more about Borderless Access Pvt Ltd

Cincinnati, Ohio

Nichefire delivers state-of-the-art consumer and market insight and foresight to address our customers’ most pertinent business questions and issues.

Why choose Nichefire

Fast, Actionable Insights

Predict Cultural Trends

Social Intelligence

Custom Reports

Custom Dashboards

Learn more about Nichefire

Ridgewood, New Jersey

Provoke Insights

A full service international market research firm that specializes in branding, advertising, & content marketing initiatives in the B2C & B2B space.

Why choose Provoke Insights

Brand & Media Strategists

Researchers + Strategy

Cross-discipline Approach

Nothing Outsourced

Trend Spotters

Learn more about Provoke Insights

Fieldwork Network

Our specialties include local and country-wide recruiting, managing and facilitating Mock Juries, Medical / Medical Device, and Global Research.

Why choose Fieldwork Network

Recruit local & national

Expert On-line Platform

Dedicated Proj Mgmt

50 countries & counting!

Over 40 years experience

Learn more about Fieldwork Network

Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high quality audiences into a single connected research cloud.

Why choose Suzy

Owned proprietary panel

Integrated quant and qual

Agency rigor + support

No cost per response

Learn more about Suzy

Highlight's agile in-home product testing platform streamlines logistics, distribution and data collection. >90% completion rates and <1 week to data.

Why choose Highlight

>90% Completion Rates

<1 Week to Data

Turnkey Logistics

High Quality Respondents

Real-Time Data Dashboards

Learn more about Highlight

Miami, Florida

Ascendant Consulting Firm

The Ascendant Consulting Firm provides premium consumer insight, competitive intelligence and market viability/feasibility analysis.

Why choose Ascendant Consulting Firm

Virtual Meeting

Case Study Presentation

Recommendations Provided

Presentation Preparation

White Label Research Svc

Learn more about Ascendant Consulting Firm

Conifer Research

Trusted ethnography and design research partner of Fortune 500 Insights, Innovation and Product teams. Creative approaches, world class insights.

Why choose Conifer Research

High Quality Deliverables

Quant, Qual & Design

Custom, Creative Approach

Mixed Methods

Behavioral Research

Learn more about Conifer Research

SIS International Research

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

Why choose SIS International Research

Global Coverage

Full Service Capabilities

B2B & Industrial Research

Strategy Consulting

Learn more about SIS International Research

Stamford, Connecticut

Fletcher Knight, Inc.

Fletcher Knight is a leading global brand strategy and innovation consulting firm.

Why choose Fletcher Knight, Inc.

Creative Led Research

Breakthrough Insights

Inspirational Ideas

Rigourous Strategy

Learn more about Fletcher Knight, Inc.

Brighton, United Kingdom

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world.

Why choose Brandwatch

Social Listening

Social Media Management

Brand Monitoring

Influencer Management

Trusted by Global Brands

Learn more about Brandwatch

San Mateo, California

SurveyMonkey

SurveyMonkey is an agile experience management company built for what's next. Learn more at surveymonkey.com

Why choose SurveyMonkey

Agile market research

Purpose built solutions

AI-driven insights

Accurate data & insights

Deep MRx expertise

Learn more about SurveyMonkey

Paris, France

Linkfluence

Social insights for global brands. Understand your customers at the speed of the web with AI-powered, real-time social media intelligence.

Learn more about Linkfluence

Denver, Colorado

Egg Strategy

Egg is an insight, strategy & innovation firm that inspires true paths forward. We offer fully integrated qualitative + quantitative research.

Why choose Egg Strategy

Drives consumer empathy

Deeply collaborative

Applies creative rigor

Provokes new perspectives

Delivers tangible value

Learn more about Egg Strategy

Plano, Texas

Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals.

Learn more about Dynata

Fairfield, Connecticut

RSB Insights & Analytics

We specialize in delivering creative insights and extensive data analytics to help businesses make impactful decisions.

Why choose RSB Insights & Analytics

INSIGHTS for IMPACT

Global Presence

3 Decades of Experience

End to End Solutions

Agile Solutions

Learn more about RSB Insights & Analytics

Cedar Rapids, Iowa

Vernon Research Group

Our experienced analysts and business experts help organizations make decisions with confidence thru thoughtfully designed and well-executed research.

Why choose Vernon Research Group

Advanced analysis experts

Senior level team

Business expertise

Tackle difficult projects

98% show rate

Learn more about Vernon Research Group

Irving, Texas

Human Dot Plus

We are an insights company powered by the voice of the people. We help you make informed decisions by uncovering stories behind data.

Why choose Human Dot Plus

Data-driven Insights

Turn insights into action

Online comments analysis

Proprietary Methodology

AI + Data Analytics

Learn more about Human Dot Plus

Randolph, New Jersey

U&I Collaboration

Guided development of over 500 consumer-desired product launches since 1999. Proprietary Qualitative/Quantitative Research. Online focus groups only.

Learn more about U&I Collaboration

Brightfield Group

Brightfield Group combines traditional consumer research expertise with AI-integrated social listening to provide a deeper level of consumer insights.

Why choose Brightfield Group

AI-Driven Insights

Multi-sourced approach

Industry expertise

Diligent Methodology

Frequent Refreshes

Learn more about Brightfield Group

Sterling , Virginia

Analyze Corporation

Your Data. Our Science. Unlock your data's potential with Analyze360, a powerful on-demand consumer marketing segmentation tool.

Why choose Analyze Corporation

On-Demand Reports

220M US People Data

Unique Algorithm

User-Friendly Interface

Flexible Access Options

Learn more about Analyze Corporation

Netanya, Israel

Revuze is a leader in Generative AI analysis for online reviews, revolutionizing the consumer insights landscape.

Why choose Revuze

Online Review Analytics

Category Level Data

SWOT Analysis

Data Transparency

Marketing & Product Uses

Learn more about Revuze

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16 Top 
Consumer Research Companies

A Quirk's resource guide covering the top companies that specialize in consumer research.

Consumers are constantly changing. Companies that specialize in consumer research can offer a broad range of tools and services to help you better understand them and how they interact with your brand and products.

These marketing research companies are equipped with both qualitative and quantitative methodologies to meet your marketing research needs. From focus groups and online surveys to proprietary products and services, these experts have the techniques you require.  

Decision Analyst Inc.

Founded 1978 | 150 employees, bonnie janzen, executive vice president, felicia rogers, executive vice president.

Phone 1-817-640-6166 www.decisionanalyst.com

Eleven Market Research, LLC

Founded 2021 | 7 employees, brandon johnson, ceo.

www.elevenmr.com

Founded 2016 | 200 employees

Ranjan kumar, ceo.

Phone +91-8527181854 www.entropik.io/decode

Evolving Insights

Founded 2020 | 10 employees, jessica dogali, founder and ceo.

Phone 1-551-815-5626 www.evolvinginsights.net

Founded 1980 | 400 employees

Steve raebel, president.

Phone 1-800-863-4353 www.fieldwork.com/market-research-services

Focus Insite

Founded 2015, jim jacobs, ceo.

E-mail  [email protected] Phone 1-888-836-2871 (888-8-FOCUS-1) www.focusinsite.com  

Founded 2007 | 125 employees 

Eran gilad, ceo.

Phone 1-323-556-5400 www.fuelcycle.com

Global Survey

Founded 2008 | 100 employees, mayank bhanushali, founder and managing director.

Phone +91-740322 0322 www.globalsurvey.gs

Harmon Research

Founded 2009 | employees 127, stephanie vincent, executive vice president.

Phone 1-714-881-2590 www.harmonresearch.com

IntelliShop, LLC

Founded 1999, greg dale, vice president global business development.

Phone 1-419-931-8084 www.linkedin.com/company/intellishop www.intelli-shop.com

Ironwood Insights Group LLC

Founded 2017 | 300 employees, brian cash, vp research services.

E-mail  [email protected] Phone 1-602-661-0878 x2110 www.ironwoodinsights.com   

Murray Hill National

Founded 2013 | 35 employees, susan owens, coo.

E-mail  [email protected] Phone 1-972-707-7645   www.murrayhillnational.com

Precision Opinion

Founded 2007 | 750-1,000 employees, matthew mccoy, chief operations officer.

Phone 1-702-286-7700 www.PrecisionOpinion.com

Progresso Research

Founded 2018 | 25 employees, vikram nayar, ceo.

Phone 1-201-345-6045 progresso-research.com

Quest Mindshare

Founded 2003 | 130 employees, greg matheson, co-ceo quest mindshare, joe farrell, co-ceo quest mindshare.

E-mail  [email protected] Phone 1-416-860-0404 www.questmindshare.com

Symmetric, A Decision Analyst Company

Founded 2016 | 150+ employees, jason thomas, president of symmetric.

Phone 1-817-649-5243 www.symmetricsampling.com/panels

The risks of generative AI and deepfakes in the marketing research industry Related Categories: Consumers, Research Industry, Consumer Research Consumers, Research Industry, Consumer Research, Artificial Intelligence / AI, Data Analysis, Data Quality

Agile design: A holistic approach to navigating unknowns Related Categories: Consumers, Research Industry, Consumer Research Consumers, Research Industry, Consumer Research, Agile Research, Bus.-To-Bus. Research, Business-To-Business, One-on-One (Depth) Interviews, Survey Design, Survey Research

Segmentation in the pharma industry: How to create resilient strategies Related Categories: Research Industry, Market Segmentation Studies, Segmentation Studies Research Industry, Market Segmentation Studies, Segmentation Studies, Health Care (Healthcare), Health Care (Healthcare) Research, Patients , Questionnaire Analysis, Sampling, Social Media Research, Survey Research

An overview of food and beverage research Related Categories: Consumers, Research Industry, Consumer Research Consumers, Research Industry, Consumer Research, Foods/Nutrition, Grocery/Supermarkets, Packaged Goods, Restaurants/Food Service, Retailing

Top 17 market research companies in the United States (US) 

5. pollfish, 6. ascendant consulting firm, 8. ready to launch research, 9. antedote, 10. b2b international, 13. nielsen, 15.  forrester research services, 16. momentive, 17. veridata insights.

Your company can’t navigate the constantly changing marketplace without understanding business landscapes, consumer needs, or buying habits. Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. 

The right market research agencies, platforms and companies do more than just surveys to offer actionable insights so you can make smarter decisions for business growth. They make consumer research easy with strategic zero-party data collection, comprehensive data analysis, and intelligent insights. 

If you’re tired of searching through market research companies in the United States, this article leads you straight to the best ones out there.

Here’s a quick rundown of the top US market research companies:

Looking to dive deep into the minds of your target audience? Sign up for a demo to see how Attest makes it effortless to gain consumer insights from 125 million consumers across the globe. 

Attest is one of the top market research companies in the US. This consumer research platform lets you collect data from 125 million diverse respondents in 59 countries. You can use Attest to do market research for branding , consumer profiling, market analysis, and much more! 

Every Attest customer has access to expert research advice from their in-house Customer Research Team. Whether you’re new to research and need some guidance, or a research pro looking for a second pair of eyes on your market research project, Attest’s Customer Research Team is here for you.

Besides speedy surveys and quick responses, this platform features an intuitive results dashboard that turns data into mesmerizing stories. You can also send surveys on a recurring basis to spot changes in responses or compare data from two groups. Plus, expert advice is only a click away when you aren’t sure about choosing market research tools or reaching market research goals.

Attest has been really instrumental in driving home the reality of the consumer need, and surfacing that it is much harder to get a younger demographic to engage with pensions. Georgie Burks , Head of Brand Marketing, Penfold

Trustpilot relied on the Attest market analysis solution to research consumer attitudes among marketers and engage them in eight key markets. Here’s what they think about the value Attest brings.

We were thinking about how businesses could look within their reviews and understand what was important to their consumers, but we didn’t actually know what the most important things consumers cared about were. So we decided the best way to find out was just to ask consumers themselves. Gillian Harris , Global Marketing Program Manager, Trustpilot

Location: London

Founded: 2015

Pricing: Pricing on request

Best for: 

• Market analysis: unlocks new market opportunities
• Brand tracking: measures brand health and performance
• Creative testing: validates the creative impact of ad campaigns
• Consumer profiling: dives deep into existing and future customers
• New product development: tests product ideas or marketing messages with your target market

Get reliable consumer insights fast with Attest

With Attest you get high-speed insights, so you can make informed decisions when they matter. And you get designated research advice from the experts in the Customer Research Team—they’re with you at every step of your research journey!

Bixa is a market research studio specializing in mobile youth research and custom UX research services. Their qualitative and qualitative research offerings are best for those trying to validate new markets, gather product feedback, or understand the target audience better. 

They make marketing research a breeze by completing the entire cycle of participant recruitment to report delivery in three to four weeks. Besides conducting customer surveys, user testing, and mobile ethnography, Bixa also offers market research consulting for companies looking to jumpstart their product and marketing research.

Location: Alexandria, Virginia

Founded: 2012

Pricing: Available on request

• In-depth interviews
• Product research
• Hyper-profitable targeting
• Customer surveys
• Usability testing
• Website and app review
• Team coaching

Suzy is a leading qualitative market research software with iterative research capabilities. Its end-to-end consumer insights platform offers qualitative insights into complex research questions. The best part is that you can get real-time data from Suzy’s proprietary audience of one million consumers. On the other hand, Attest offers a larger audience in more countries, making it ideal for those with market research campaigns spanning the globe. In addition, Attest provides designated advice from experienced researchers for all customers.

Suzy offers qualitative research solutions such as product development, advertising, shopper and behavioral insights, and tracking and measurement. Industries ranging from finance to media use Suzy to improve business performance through qualitative studies.

Location: New York

Founded: 2017

• Concept testing
• Competitive analysis
• Consumer profiling
• Positioning strategy
• Shopper and category insights
• Tracking research services
• UX design research

Remesh is one of the top market research firms in New York City. They offer artificial intelligence-driven research solutions to companies looking to streamline qualitative and quantitative insight discovery. This marketing research firm makes it easy for companies or governments to speak to thousands of customers or citizens at the same time. Then it analyzes interactions and opinions to offer key insights. 

Market researchers use Remesh to get actionable feedback on product ideas, messaging, and packaging from online focus groups. You can also use their online surveys to improve employee listening and boost corporate reputation. 

Founded: 2013

• Packaging testing
• Civic engagement
• Consumer insights
• Collective intelligence
• Employee engagement
• Shelf placement testing
• Product issue identification
• Employee experience and engagement

Pollfish is a modern survey research platform that uses artificial intelligence to help you create surveys in seconds. This DIY market research company helps you gain real-time insights from over 250 million consumers worldwide. The platform also comes loaded with cutting-edge technology capabilities for dynamic sampling and random device engagement.

Attest is a great alternative to Pollfish for conducting primary market research. Attest’s platform detects bad-quality responses that contain non-relevant, incomplete, and conflicting answers. Additionally, Attest is much easier to use and provides advice from experienced researchers.

Pricing: Starts at $95

• Brand awareness
• Brand perceptions
• Advertising testing
• Logo testing
• Brand diagnostics
• Product concept testing

Ascendant Consulting Firm is one of the best in the marketing research industry. They specialize in competitive intelligence, consumer insights, and market feasibility services. With 95+ years of collective experience in market research analysis, they help you make data-driven business decisions for business expansion, market entry, and assessments. 

The team at Ascendant is also adept at advanced quantitative analytics suitable for financial and strategic marketing analyses. Other key capabilities include full service market research, survey design, and secondary data research. 

Location: Miami

Founded: 2010

• White label research
• Product market research
• Market opportunity evaluation
• Survey reporting and analysis
• Employee experience and satisfaction research
• Consumer attitude, usage, and trends research

Isurus offers bespoke market research services to B2B and technology companies. This market research company leverages multiple statistical analysis tools to help you gain a 360° understanding of markets and decision-makers. Moreover, they also make it effortless for you to evaluate competitors for competitive advantage or validate market opportunities. 

Business software, manufacturing, and financial services companies rely on Isurus to keep a pulse on what customers want and find the right pricing strategies. The team at Isurus can also help you with brand tracking and creative performance testing. They specialize in quantitative, qualitative, international, and secondary research.

Location: Burlington

Founded: 2000

• Persona analysis
• Competitor profiling 
• Pricing strategy research
• Brand perception research
• Market segmentation research
• Customer satisfaction analysis
• Market assessment and planning
• Brand audit, tracking, and management

Ready to Launch Research is a California-based market research agency that serves a wide variety of industries with qualitative, quantitative, and digital research strategies. Whether you want to quantify consumer behavior or get qualitative consumer journey insights, they have the expertise to handle all your needs.

They leverage the following research methods to get you the insights you need.

• Creative testing
• Online discussions
• Home use test (HUT)
• Focus group moderation

Ready to Launch Research serves many dynamic industries ranging from pet to education to consumer electronics. Once you reach out to them with research requirements, they’ll get in touch to know more details and design the research process.  

Location: Los Angeles

Founded: 2014

• Ethnography
• Focus group discussions
• Advertising research
• Online communities research services

Antedote is an innovation consultancy that delivers strategic market research insights by combining data science, in-depth research, and next-generation digital tools. What makes them different is their ability to use different qualitative and quantitative research tools instead of relying on a one-size-fits-all approach. 

The team at Antedote helps you uncover insights in various areas such as user research, cultural research, and scenario planning. You can also partner with them for creating innovation roadmaps or concept development and visualization. Antedote’s plug-and-play approach means you have an agile and collaborative team that makes problem-solving easy with guidelines and blueprints. 

Location: San Francisco

• Brand positioning
• Concept crafting
• Demand space segmentation
• Internal engagement programs
• Price and proposition optimization
• Product and portfolio development
• Workshop design and facilitation

B2B International by Merkle is one the largest market research agencies in London , with several locations in the United States. This market research company serves B2B companies looking to gather business insights and intelligence. They can help you with customer loyalty testing, pricing effectiveness, and market size analysis. 

B2B International also specializes in delivering research services for go-to-market strategy, customer journey mapping, and voice-of-customer surveys. Their experience of working across different industries ranging from chemicals to media to logistics makes them uniquely qualified for B2B market research. 

Location: London (with offices in Boston, Chicago and New York)

Founded: 1998

• Market sizing research
• Customer journey research
• Thought leadership research
• Product and proposition research
• Customer research and segmentation

Ipsos is one of the top market research companies trusted by top brands and companies across the Americas, Africa, the Middle East and Europe. Besides market strategy and innovation services, Ipsos also offers marketing management analytics, brand health tracking, and advisory services. 

With tailored market research solutions for every need, Ipsos helps you optimize brand positioning, discover shopper journeys, and understand consumers. The team can also help you with product testing, package research, and creative idea assessment. Other services include brand health tracking, employee engagement research, and channel performance optimization. 

Location: Paris (with locations in New York)

Founded: 1975

• Mystery shopping
• Brand health research
• User experience study
• Innovation and forecasting
• Social intelligence analysis 
• Creative development and assessment

Dynata is a first-party data platform that helps you gather and analyze business intelligence for efficient decision-making. Their platform streamlines the entire research workflow so you can focus more on insights. Dynata lets you ask questions to their proprietary 67 million consumers and visualize those responses effortlessly. 

The Dynata insights platform lets you build surveys for concept testing, creative testing, and ad-hoc market research. Other research services include market segmentation, brand health monitoring, campaign measurement, and voice of the customer surveys. With real-time dashboards and research reports, Dynata makes it easy for you to gain useful data insights. 

Location: Plano, Texas

Founded: 1940

• Survey authoring
• Digital ethnography
• Online research panel
• Online qualitative research
• Data analytics and reporting
• Brand performance tracking

Nielsen is a global data, analytics, and audience measurement company that offers bespoke research solutions to help you discover audience intelligence across channels and platforms. This market research company divides its services into four core categories:

• Media planning
• Content metadata
• Marketing optimization
• Audience measurement

Audience measurement is all about using quantitative and qualitative research to discover shifting habits of audiences. Media planning, on the other hand, offers a comprehensive understanding of competitive intelligence, audience segmentation, and scenario planning. Marketing optimization research services help you analyze and boost campaign performance. Finally, content metadata improves customer experience with easy audio and video content discovery.

Founded: 1923

• Scenario planning
• Competitive intelligence
• Audience segmentation
• Cross-platform audience measurement
• Marketing campaign performance analysis

Westat is a 100% employee-owned market research company that delivers superior quantitative and qualitative research services in transportation, health, social policy, and education. They specialize in survey research, statistical sciences, and providing technical assistance. 

Westat’s expertise in integrated data collection strategies helps them create focus groups, run web surveys, and create questionnaires for finding the right data. Plus, they use a research-driven communications framework to engage audiences effortlessly. They also use machine learning and artificial intelligence-assisted interviewing systems to solve your research challenges. 

Location: Rockville

Founded: 1963

• Custom research
• Clinical trials
• Survey and analytical needs
• Biomedical science research
• Behavioral health and health policy research

Forrester Research Services is the market research wing of the global research and advisory firm Forrester. Their customer-obsessed approach helps companies turn their strategic research needs into reality. They currently offer market research services to companies in technology, sales, B2B marketing, product, B2C marketing, customer experience, and digital business space. 

Forrester offers research services in the following domains:

• Sales operations optimization
• Marketing strategy formulation
• Competitive market intelligence
• Product lifecycle process research
• Corporate communications strategy
• Integrated campaign strategy planning
• Business change management strategy
• Customer insights collection and analysis
• Customer acquisition and retention research
• Route-to-market configuration and optimization
• Account-based marketing and demand generation research 

Location: Cambridge

Founded: 1983

• Public sector research
• Sales and product management 
• Customer experience analysis
• Digital business transformation
• B2B and B2C marketing research

Momentive is an artificial intelligence-powered market research platform that helps you gather on-demand customer and market feedback for actionable insights. This market research company is known for its agile experience management solution that lets you better understand markets, competitors, or even internal teams.

Their purpose-built market insights solutions offer you actionable insights from consumer panels. You can also decode buyer attitudes, understand consumer segments, and monitor buyer preferences. Mometive’s AI solutions also make it easy for you to conduct customer experience research, track product experience, and transform employee engagement. 

Location: San Mateo

Founded: 1999

• Market sizing
• Idea screening
• Industry tracking
• Shopper insights
• Customer effort score
• Mobile app experience 
• Customer segmentation
• Post-purchase experience
• Product and price optimization
• Custom market research services
• Employee engagement and retention

Veridata Insights is another top-rated market research company with recruitment capabilities to serve 100+ countries. Whether you want to analyze complex data with quantitative methodologies or need qualitative insights, they can help you with it all. 

The team at Veridata Insights strives to deliver stress-free, budget-friendly, and timely research services that keep you ahead of the competition. Apart from their proprietary technology and global reach, they’re known for data quality and panel strength. They can also help you gather business intelligence with data processing and easy-to-understand dashboards. 

Location: Dallas

Founded: 2019

• Consumer research
• Online data collection
• Survey programming
• B2B audience research
• Dashboards and analytics

Break into your US target market with Attest

Choosing the right agency isn’t easy, especially with so many players in the market research industry. Businesses often struggle with finding one that delivers accurate and valuable insights while simplifying their findings. Plus, the biggest challenge is targeting the right audience that matters to your business. 

Attest solves all these problems by letting you handpick the target audience you want to reach. You can use filters and quotas to filter the most appropriate audience from 125 million people in 59 countries. Moreover, the platform empowers you to run surveys that bring in results in days instead of weeks. With hybrid research and a three-layer data quality check, you’ll never have any nonsense answers. And you also get to interact with the data, thanks to the interactive dashboard. 

Ready to transform your business with easy-to-access consumer insights? Sign up for a dem o to see how Attest can be your ally in conducting market research effortlessly.

Make decisions based on reliable consumer insighs

Insights with Attest are triple-checked for data quality, so you know that you’re making smart decisions based on data you can trust.

Nikos Nikolaidis

Senior Customer Research Manager 

Nikos joined Attest in 2019, with a strong background in psychology and market research. As part of Customer Research Team, Nikos focuses on helping brands uncover insights to achieve their objectives and open new opportunities for growth.

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Customer insights give companies the means to capture growth opportunities and solve pressing business problems. BCG’s customer insights consulting experts use deep knowledge of customer behavior and database technology, along with a unique methodology, to turn those insights into actionable imperatives.  

More than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use all the customer information available before making major decisions. BCG helps consumer-focused organizations and B2B and B2C companies alike interpret insights and distill them into actionable and business-relevant imperatives, unlocking dramatic growth and achieving larger business goals.

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Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question, we carefully integrate research into broader strategic decision making and inform the most important executive-level questions. And instead of leveraging a massive volume of data from multiple sources, our customer insight experts—consultants who bring strong business acumen to every project—prioritize the data that will best solve the problems at hand.

Through our Center for Customer Insight, we conduct our own quantitative and qualitative research—often using proprietary customer insight tools and techniques, such as MindDiscovery and demand-centric growth, combined with state-of-the-art digital listening tools—to discover the most pertinent information related to customer behavior and thinking. We generate foundational customer insights for industries and markets that do not have institutional or syndicated information already.

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Our customer insight consulting team has delivered the benefits of customer insights in more than 4,000 client cases, across 50-plus countries, representing more than 40% of Fortune Global 100 companies. Examples of our work include:

A Global Snack and Beverage Giant To counter increasing pressure driven by changing consumer needs and increased competition, this global company worked with us to map out the demand and positioning of every brand in its portfolio. We used the demand-centric growth approach to set a growth strategy and enabled a client team to drive action and innovation. The result: shifts from negative growth to positive and from losing share to gaining share as well as more than $1 billion in additional annual revenue sustained over multiple years.

A Cinema Chain in Asia This company was grappling with changing consumer needs, the deconstruction of value chains, and new competition. Leveraging deep consumer insights we conducted an end-to-end customer experience transformation for a leading cinema operator in India. The result: a reimagined cinema-going journey for consumers—physically and digitally—and a Top 5 loyalty program with a first-in-market personalization engine.

A Fashion Brand in Europe To help this client sharply define a five-year channel strategy, we used consumer research to gather millions of purchase pathways, allowing us to paint a clear picture of the customer journey. Tapping advanced analytics, we helped the company to understand how the channels will evolve and how to craft the role of each channel so that it is fully able to inspire, persuade, and engage consumers in their fashion choices. The result: a clear strategy for distribution and marketing investment, redefined guidelines for communication and brand development, and an updated organization structure.

A Restaurant Chain in North America This client was facing sales declines and fading resonance with consumers. Our demand-centric growth approach revealed that the company was the incumbent leader in a large but underserved set of consumer spaces. With this new consumer insight, we helped relaunch the brand and redesign the overall menu strategy. The result: a doubling of EBITDA in the first year of the program.

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Online Focus Groups: 26 Paid Research Companies that Pay Up to $250 an Hour for Your Opinion

I recently participated in a paid focus group in San Francisco. You know, the kind with the one-way mirror on the wall.

We talked about travel habits and preferences for an hour and half, and I got paid $150 for my time and opinions. Not bad!

The whole thing was pretty quick and painless—and actually kind of interesting—which got me thinking that this could be a great side hustle . Especially if I could do it from home!

So down the rabbit hole I went, trying to find other companies that conduct paid research studies online .

And I should note before we get started that these aren’t the typical companies that pop up when you search for “online surveys.” Those companies, like Swagbucks and  InboxDollars , are legit, but pay relatively little .

The companies I was after here were the ones that pay bigger sums to make it more worth your time. I earned $100 an hour for my little focus group adventure, and you can too.

Earn $50-150/hr, with thousands of new studies added each month.

Earn an average of $75 per project, and get notified of upcoming studies you may qualify for.

Patients and caregivers can earn $120/hour while helping advance medical research.

1. User Interviews

2. respondent, 3. rare patient voice, 4. survey junkie, too many choices, 5. product report card, 6. lightster, 7. pingpong, 8. fieldwork, 9. focusgroup.com, 10. experience dynamics, 11. american consumer opinion, 12. l&e opinions, 13. focusgroups.org, 14. findfocusgroups.com, 15. sis international, 16. surveyfeeds, 17. recruit and field, 18. field voices, 19. probe market research, 21. glg insights, 22. prolific, 23. watchlab, 24. mindswarms, 25. 20|20 panel, 26. focus insite, other online focus group and paid research study options, online focus groups alternatives, market research groups: your turn, serious about making extra money, frequently asked questions.

User Interviews facilitates in-person and online consumer conversations about products, websites, and services. The pay rates vary, but the average seems to be around $50-100 an hour.

I’ve earned $105 through the site so far, in exchange for about an hour a half.

In one of my studies, I earned a $10 Amazon gift card for completing a short online survey for bald guys! It said it should take 15 minutes, but all the questions were straight yes/no, so it probably only took 5.

User Interviews is a legit facilitator of online (and in-person) consumer research studies. Participants can get paid (generally $50-150/hr) to share their opinion and shape future products and services. While this won’t replace your day job, it can be a nice supplemental income.

• One of the best-paying survey companies I've found.
• Easy to sign-up.
• Lots of new studies added every week.
• Can be difficult to get selected.

Click here to join User Interviews .

Or check out our full User Interviews review .

Respondent is a cool service that facilitates consumer research studies online—and often pays $100+ an hour !

Once you create your account, you’ll be able to browse all the open studies you might qualify for. The research brief shares the type of person the company is looking to connect with, the expected time commitment, and pay rate .

If it looks like a fit, answer the brief screener questionnaire to throw your hat in the ring. Don’t get discouraged if you don’t get selected right away—I’ve been selected for 5 studies out of 50 screeners so far.

While there are some “general population” studies, the best-paying opportunities are for industry professionals— up to $750 an hour!

The company takes a 5% processing fee, but the rest of the funds you earn will hit your PayPal account within 8-10 days of your study. (I’ve earned $395 through Respondent so far! )

Click here to join Respondent .

Read our full Respondent.io review here .

(Since recording, I’ve done a couple more studies.)

A leading source for medical research, Rare Patient Voice pays patients and caregivers $120 an hour. You can browse a full list of available studies on their site—nearly all of which are phone or webcam interviews.

If you suffer from any sort of medical condition (even if it’s not super rare), this one is worth a look.

The site is open to residents of United States, Canada, the United Kingdom, Italy, Spain, France, Germany, Australia, and New Zealand.

While most Survey Junkie earning opportunities don’t pay much, you’ll occasionally get emails for better-paying focus group and product testing studies.

These admittedly are pretty rare, but pay up to $75.

Still, power users of the regular Survey Junkie site/app report earning up to $40 a month. 

The site boasts more than 20 million members and pays out more than $1 million every month.

Click here to sign up for Survey Junkie .

Start here instead. Punch in your name and email below I'll show you step-by-step how to add $500 to your bottom line.

Join the Free 5-Day $500 Challenge

You're in! Want to supercharge your challenge? Grab the companion workbook and earn $125 more (on average).

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Another well-established market research company is Product Report Card . They offer paid surveys, product testing and review gigs, and online focus groups.

The best-paying work is for in-home product tests and remote interviews and focus groups — often in the $75-$150/hour range.

Product Report Card will also give you a $5 welcome bonus for completing a short survey after you join. There’s a $25 minimum to cash-out.

Lightster is a unique money making app , where you get matched with brands and researchers based on your profile.

To get started, you’ll add some demographic information about yourself and answer some questions about your experience and interests.

After that, you may see some questions pop up in the app. Answer those to qualify for paid research conversations that pay $1 per minute.

I got invited to my first half hour session within a couple weeks of downloading the app, and got paid (via Amazon gift card) right away.

I was excited to discover PingPong as a newcomer to the online market research field. The service specializes in user experience testing for apps and websites, with pay rates ranging between €40 and €100 an hour. (Roughly $45-110.)

You might be curious—with the rates in euros—if this one is open to non-Europeans. PingPong let me join as an American and says they welcome testers from all over the world.

Since joining, I’ve received invites to several studies but haven’t been able to book one just yet.

Fieldwork was the company that hosted the San Francisco focus group I participated in. They have locations throughout the US:

• Los Angeles (Orange County)
• Minneapolis
• San Francisco

Compensation starts at $75 for participating in focus groups, which usually last between 1-2 hours. The drawback was I got paid in Visa gift cards instead of cash, so I went to the grocery store and bought Amazon gift cards with them instead.

FocusGroup.com offers nationwide paid research opportunities. (The site is powered by Sago, a leading market research company.)

Be on the lookout for the “National” studies that pay between $75 and $200 . These are scheduled over the phone or webcam so you can take the calls from anywhere at times that are convenient to you.

It took a while, but I eventually earned $115 for an online study related to a well-known Seattle-area company.

The next one I did was an hour-long online focus group on credit cards that paid $100.

Other studies I saw were  related to cars, technology, and banking.

I receive a few email notifications every month with studies. Those range from around $2 for 20-minute surveys, up to $150 for 90-minute in-person or online focus groups.

Check out my full FocusGroup.com review to learn more.

Experience Dynamics specializes in user experience and user interface testing (UX and UI). Corporate clients pay Experience Dynamics to help “make their users smile,” and they turn around and pay people like you for honest feedback on website designs and software applications.

According to the site, they recruit testers worldwide with all levels of technology experience. Most studies pay between $50-$150 dollars.

Experience Dynamics also facilitates:

• Field Studies, 1-2 hour interviews at your home or work.
• Diary Studies, where you to record your thoughts over 1-2 weeks.
• Phone Interviews
• Online Focus Groups
• Online Surveys

American Consumer Opinion is another market research company where you can qualify for several surveys a year.

Annoyingly, they insist on using their own “virtual currency” point system. Still, you can earn up to $50 worth of points for longer market research surveys.

There’s a $10 minimum to cash out and you can deposit your earnings directly into PayPal. To give you an incentive to complete the low-paying screener surveys, American Consumer Opinion will add your name to a monthly $50 drawing .

On L&E Opinions , I found nationwide studies paying $125-250.  The company has been in business over 30 years and pays out millions of dollars in research incentives every year.

FocusGroups.org is an aggregator service that lists focus groups and paid research opportunities around the country. When I registered, I saw online focus group options that paid anywhere from $75 to $625!

Topics included pets, hygiene, cooking, luxury cars, and lots more. There are some handy filters you can use to select only online or “National” studies.

Another site that pulls in lots of different paid studies, FindFocusGroups.com was a great find. 

At press time, they had the best-looking interface of most of these sites, but hadn’t been updated in several months.

When I checked, the compensation for these ranged from $50 to $200.

Through “compensated interviews” and focus groups, SIS helps brands figure out direction for their products. You can see a full list of available paid studies on this page .

I found rates from $25-200, depending on the time required and complexity of the topic. SIS recruits participants from all around the world, not just the US.

Similar to FindFocusGroups above, SurveyFeeds isn’t a market research company itself, but instead a promising “feed” of paid survey opportunities.

I found their Facebook page updated more frequently than their website, so it might be worthwhile to check there and see what you might qualify for.

The online studies I saw ranged from $75 to $300 .

Recruit and Field is one of the longest-running national market research companies. Since 1977, they’ve built up a participant database of over 300,000 consumers, business leaders, and medical professionals.

The company works with lots of name-brand clients and typically pays $100-275 for in-person and online surveys.

I recently earned $250 for a 1-hour call about business banking!

When I checked out Field Voices , I found a couple available studies to apply for. One was a neighborhood improvement interview that paid $150 for one hour, and the other was a group workshop on snacking habits that paid $300!

This firm works directly with companies as well, which means they’re not just pulling together lists of other research projects.

Consumers, medical professionals, and executives are in demand for Probe Market Research’s panels. Focus groups pay between $50 and $400, and you can often participate online or over the phone.

Major brands enlist Probe to conduct online surveys, mystery shopping gigs , mock juries, product trials, and more .

The popular and well-rated dscout app connects you with “engaging research missions.” Through those, you can get paid to share your feedback on a product or service.

Typical studies pay anywhere from $2 to $100 , paid out via PayPal. The biggest complaints from users are that the often in-depth screener surveys are unpaid.

Less of a market research firm and more of a consulting marketplace, GLG Insights aims to match you up with their clients looking for industry-specific expertise. Request to become a “Council Member” to get notified when relevant paid studies are available.

On GLG, you’ll be asked to connect your LinkedIn profile and upload a resume (or link to an online resume) to verify your career credentials. You can also name your own consulting rate — usually $100-150 and up .

After that, I answered a series of ethics questions based on GLG’s terms and conditions.

When academic and research institutions need opinions from the general population, they turn to Prolific . It’s easy to sign up and start completing online surveys.

The pay on Prolific is a bit lower — often in the $8-15/hr range. But in my Prolific review , I found plenty of quick and easy surveys available, and you can cash out to PayPal.

WatchLab has an obnoxiously inadequate website, but they claim to facilitate all sorts of focus groups, usability tests, interviews, mock juries, and more.

The pay varies depending on the research, and may be in the form of gift cards or cash. I saw ranges from $100 to $175 for 1-2 hour focus groups. WatchLab has locations in San Francisco and Chicago, as well as online options.

For in-person focus groups, you get paid on the spot — online may take 4-6 weeks.

Mindswarms is a unique video consumer research platform. They’ll pay you $50 via PayPal to answer 10 questions about a product or service.

These studies normally take around 10 minutes and can be recorded via your webcam or smartphone, but competition to get selected can be fierce.

To create your account you’ll need to record a 60-second video about one of your passions. Or you can do this through the Mindswarms app on iOS or Android .

Earn $50-150 for online focus groups and studies. While the website doesn’t necessarily inspire confidence, 20|20 Panel has been around for over 30 years.

I found several online focus groups paying $50-200 on Focus Insite . The company popped up in my Instagram feed, a signal they’re actively recruiting new participants.

You can join their panel database as a medical, technical, or business professional, or just as a general consumer. Alternatively, you can apply directly to the available market research studies listed.

The companies listed above certainly aren’t the only research companies around, and for this side hustle, it makes sense to join as many firms as you’re comfortable with.

That way, you’re presented with all the opportunities available, not just the projects managed by one company.

Here are a few more to consider:

• Ascendency Research — On average, studies pay $60-350. Many are local to the Twin Cities, MN, but they have some national studies, too.
• Elliott Benson — Conducting paid market research since 1995.
• PRC Market Research — You can browse upcoming projects (and their pay rate) before registering. Most studies pay $100-300/hour.
• NewtonX — Strictly for industry professionals to share their insight and get paid.
• Focus Forward — A unique aggregator of paid focus group and survey opportunities.
• UserTesting – Earn $10 for completing 20-minute online user tests of websites, apps, shopping portals, and more. This is pretty fun but you have to be fast because these tests get snatched up quickly.
• Brutal – Earn $30 an hour to give feedback on websites and apps. (Love the name!)
• Pulse Labs – Earn up to $100 a week providing video feedback on products.
• Intellizoom – Get paid an average of $10 testing and reviewing websites.
• UserBrain – Receive new websites to test every week, an earn $5 for each 5-15 minute test.
• Google User Experience – Google pays gift cards for feedback on their products.
• Nelson Recruiting — Nationwide market research company established in 1980.
• Marketade – Specializes in remote usability testing, market validation, navigation research, and more.
• Engage Studies – Earn as much as $100 per focus group through this research company.
• Tell Us Your Opinion – Mainly operating in Tulsa but may have online/phone opportunities as well.
• Adler Weiner Research – In-person studies in Chicagoland and Southern California, plus remote studies nationwide.
• Advanced Focus – Hosts market research panels and focus groups in New York City.
• Nichols Research – Get paid to participate in in-person focus groups, primarily in Northern California.
• Herron Associates — In-person studies in Indianapolis, IN and Tampa, FL.
• PrizeRebel – Earn $10-12 an hour doing surveys or completing other tasks. (Just avoid the low-paying ones.)

As with any side hustle, there’s an opportunity cost. As in, what else could you be doing with your time?

I encourage you to check out our monster list of side hustle ideas , but here are a few that are similarly flexible.

Become a Bookkeeper

One of the first jobs that many companies hire out is “someone to keep the books.” If you have experience in this field, or just love numbers, becoming a remote bookkeeper could way to make extra money.

Most businesses don’t need a full-time bookkeeper so they’re open to hiring someone part-time. Most virtual bookkeepers charge $100-300 per client per month.

Network with business owners locally or online and let them know about your service. It might make sense to check out this  free training on how to start a remote bookkeeping business .

Alternative Investments

If you’re after passive income , you might consider adding some alternative investments .

For example,  Fundrise  allows you to invest in professionally-vetted commercial real estate. This spreads your risk around with properties in multiple geographical locations–and minimums as low as $10 .

Disclosure: I’ve been a Fundrise investor since 2015, and earn a commission when you join through my referral link. Opinions are my own.

Resell Furniture Returns

Reselling furniture returns is a unique low-risk side hustle .

How it works is you join Sharetown as a local “reverse logistics” rep. Sharetown partners with direct-to-consumer mattress and furniture brands to handle their return requests.

When customers decide they don’t want to keep the item, you’ll get dispatched to go pick it up. After that, you’ll:

• clean it up
• photograph it
• list it for resale on sites like Facebook Marketplace

The Sharetown reps I’ve connected with target $150-250 per flip — and, importantly — you don’t have to pay Sharetown for the inventory until the item sells.

Check out my full Sharetown review to learn more.

Sharetown reps make money by reselling gently-used furniture and bed-in-a-box mattresses. Top reps earn $4000+ per month.

• Low startup costs
• Great earning power
• No hunting for inventory
• Requires a truck or SUV
• Bulky items to store
• Not available in all areas

Mobile Notary Service

Becoming a mobile notary loan signing agent is one of the most popular gigs among the Side Hustle Nation community. The flexible, part-time side hustle involves walking new homeowners through their stack of mortgage documents.

Appointments typically take around an hour and pay $75-150.

One big drawback to focus groups or online surveys is you’re limited in how much you can earn. It’s a great side hustle, but it’ll never be a full-time income.

Focus groups or paid research studies won’t pay your mortgage, but one or two a month will definitely help build your side hustle snowball .

Have you had any success in landing paid focus group studies? What do you think of this little supplemental side hustle?

Let me know in the comments below!

• Start Your Free $500 Challenge . My free 5-day email course shows you how to add $500 to your bottom line.
• Join the free Side Hustle Nation Community . The free Facebook group is the best place to connect with other side hustlers and get your questions answered.
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The award-winning Side Hustle Show is a Top 10 Entrepreneurship podcast with over 1,200 5-star ratings!

Listen in your favorite podcast app or directly in your browser.

Is there such thing as an online focus group?

Yes! Several companies facilitate online consumer research focus groups, which is great because that means you can earn money from the comfort of your home or office. Check out our full list to learn more.

How much do focus groups pay?

The pay for focus groups depends on how long the session lasts. Most commonly, you’ll find rates average around $100 an hour.

Where can I find legit paid focus groups?

Companies like Respondent, Fieldwork, and FocusGroup.com are all legit facilitators of paid focus groups. Or, for the best results, you might try an aggregator service like FindFocusGroups.com, which pools together focus group opportunities from several sources. Be sure to check the list of providers on Side Hustle Nation as well.

How do online focus groups work?

Online focus groups work either via conference call or more commonly, through a group video chat to more closely mimic the in-person experience. A moderator will lead the group discussion and participants can chime in through their webcam and computer microphone or phone line.

********* Stock photo  by Akhenaton Images via Shutterstock

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About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons , The Side Hustle , and $1,000 100 Ways .

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

58 thoughts on “Online Focus Groups: 26 Paid Research Companies that Pay Up to $250 an Hour for Your Opinion”

Nice job, Nick! I have only ever been able to score low paying “mystery shopper” gigs. I get a free meal and $15 or $20 for my trouble. It usually takes about an hour, so am making $15 – $20 per hour. I have repeatedly mystery shopped a “Roy Rogers” restaurant that is on the NYS thruway. Almost every time I have had to travel to or from my daughter’s college campus I have been able to get a free meal, $10 or $15, and a portion of my tolls paid. I wouldn’t make the effort except that I am already driving by and there is a good chance that I would need a bathroom break anyway. Everybody wins. :>) I will be checking on a couple of the sites you provided to see if there is anything I qualify for.

Thanks Kevin. I’ve been half-heartedly attempting to find a mystery shopping expert to school me on how it really works :)

Hi Nick – If you are still reading these comments, I hope you will remove User Interviews from your list. After reading your article, I applied with them and was excited at first, but they have a serious flaw. They do not screen what the companies post for the surveys. First you have to take a questionnaire to see if you will be selected for the survey. Time after time you spend time answering the flawed questionnaire, and then not being selected, probably because of being forced to complete an answer that is not correct. Here’s an example that I just sent to Tabitha at User Interviews:

“I was applying for the Medical Injectibles survey, and the first several questions went well. Then there was the question “Do you care for a child with Juvenile Idiopathic Arthritis?” with the options of yes or no. I checked no, and I cannot imagine there are vast numbers of people who would have been able to check yes.

The next question was required, and it asked for the age of the person I care for, and had a box, also required, asking for the required medications.

Why was I prompted with that question when I had answered no?”

So that was yet another questionnaire that was flawed that completely wasted my time because I could not proceed. I have asked them to remove me from all further communication as I want nothing to do with them anymore, and I honestly don’t think you should be recommending them.

Hmm sorry for the trouble, Balinda. I agree, their conditional logic on the screener surveys could be better — or they could just advance to a “thanks but you’re not a fit” page. When those types of funky follow-up questions happen for me, I just back out and go back to the list since it’s clear I’m not going to qualify.

Nick, this list is AWESOME! I’ve been using User Interviews for about a month and a half and it seems like I hardly ever get selected for any of the surveys. In fact, I’ve only been selected for 1 so far (which literally took 10 minutes and I got a $30 Amazon gift card) and the second one I got approved for, by the time I got around to actually confirming my spot that evening, it was already fully booked up! I’m wondering with all the different options available if it would be feasible to make some decent side money – assuming the time commitment doesn’t get overwhelming. I’m gonna dig into this a little I think and see what I can come up with.

Hey Kyle, I hope you found some good “side jobs.” You mentioned that you used user interviews and only got 1 job. I’m so surprised by that. I have been using them for a few months and I have made a good bit of money. I had a 20 minute telephone survey and was paid $150! I had another that was in person. They came to my apt (they originally said to see my wardrobe in closet, but never did) they interviewed me on camera for about 10-15 minutes and then we went to a clothing store! They asked me if I liked the store, clothes, etc. In all I was with them about an hour. I got $350! I could have made another $100 for doing “homework,” but I was too busy. That’s just 2 of jobs I had from them. Anyway, I just wanted you to know, bcuz you should keep trying with them. I plan on hitting all these new ones, thanks to Nick! Good Luck!

It’s funny you bring this topic up. I LITERALLY started signing up for focus groups last Monday (going on two weeks) and I’ve already made $650. Most have came from respondent. I also signed up for the Reddit r/paidstudy group as well as the cool work ideas.com FB which posts multiple studies a day. I’m loving it so far!

Hi Nick, I’ve been using ACOP for a few years now it does take a long time to gather up money. I usually wait till I get up around $50 or so to cash in. The problem I find is it takes two to three months for it to show up in my Pay Pal account, very slow turn around.

Nick, I’ve been doing these for several years. I probably average about $1,000 per year doing these. This a great comprehensive list!

I tried Mindswarms. I had no trouble creating a profile video (though it really does not flatter me, nor had I trouble applying for studies. However, I have been on there for over a month, and I have been rejected for every. Single. Study. Besides that, they do not ever bother telling me, or giving me helpful suggestions. Their FAQ section is so useless as to be counterproductive. And I suspect that my mind and my interests are not average enough to make Mindswarms (or online studies/surveys in general) worth my while.

Here is a good rule of thumb: if you prefer the musical works of Vasily Kalinnikov (or just know who Vasily Kalinnikov was) over “Lady” Gaga, do not bother with surveys. Only the most average individuals with the most average minds can succeed with this rubbish. Or so my experiences would indicate.

Actually, the opposite is true. just regular surveys do kind of suck. However, the focus groups and interviews and so forth, all the ones that I’ve actually gotten into have been because I’m weird or different. That’s why so many people get declined. They look for people who don’t conform, mostly because they’re looking for new and innovative ideas. Why would you research the monotonous and mundane?

Thanks so much for the information. I signed up on Respondent today and have a 71% match on 1 survey. We’ll see how it goes.

I just tried to sign up with Respondent, and probably I’m the only one in the world with this problem of not having any social media sites. They want to verify your work on LinkedIn or your FB profile. I don’t have a FB account nor do I have a LinkedIn account. I know, I must be living in a cave, but the work I do does not allow me to use social media. What to do? I guess Respondent is out. Bummer.

This is pretty much the same for me too, Shari. Even if I had an account on social media I would only have my family and close friends on it. I wouldn’t want to give some site access. I also ran into one (can’t remember the name) where they wanted you to upload a video of yourself in order to get the surveys. I am also not comfortable with that. I’ve signed up with all that was listed above. We’ll see how it goes. Good luck to you!

Since I haven’t seen it noted in the comments or main blog anywhere I just wanted to put it out there that technically if you make over $600 with any single company like this they are supposed to issue a 1099 for your payouts. Normally if you accumulate that much over a year they may not bother BUT I was lucky enough to get into a study that paid $875 which immediately put me over that threshold. So then they issued a 1099 for all my earnings from them in that year. That hurt at tax time. This year I’m going to spread it out over as many companies as I can to hopefull get a lot but no single one over $600. And if you are lucky enough to get into a single high paying study, keep the tax implication in mind.

Very nice blog post. Thanks for sharing. On respondent I made $30 today. Not bad!

Thanks Nick, this list is AWESOME! I’ve been doing surveys and focus groups for about a year. I’ve had some great paying, easy jobs. I’ve also spent, what felt like like forever, time trying to qualify for them to no avail. However, from my experience, I can definitely say not to give up! Surveys are time consuming with little pay, for the most part. Focus groups, interviews, etc., is where the money is! I have been looking for more sites and you just gave me a bunch! I am gonna try them all! Keep the info coming! Thanks again!

I’m wondering if the earning need to be claimed on our taxes? Is there a record that we are being paid? Do these companies ask for any personal information? Thanks

Try Jackson/Adept in Los Angeles. They have a Beverly Hills and Encino location.

Here are Metro Detroit Focus Groups and my reviews of them

Morpace Inc. 31700 Middlebelt Road Suite 200 Farmington Hills, MI 48334 Phone: (248) 737-5300 http://www.morpace.com Pays $80-$250 Focus Group Surveys (In Person). If they over fill the group which happened to me on one occassion then you get paid instantly without doing the survey. They pay by check or cash after the 1-2 hour in person survey. They offer surveys 1-2 times a year.

Shifrin Hayworth 26400 Lahser Rd #430, Southfield, MI 48033 Phone: (248) 223-0020 https://www.shifrin-hayworth.com/ Pays $50-$300 Focus Group Surveys (In Person). They pay by check or cash in person after the 1-2 hour survey. They offer surveys about 1-2 times a year.

I recently learned that you can only participate in 1 survey every 6 months which is why after being asked if you’ve done one recently you get disqualified.

I just did a study for them last week. They promised a $200 virtual gift card within 48 hours but it’s been a week and still nothing. They’ve stopped answering my emails and I can’t find a phone number for them, which seems pretty shady.

Did they ever get back to you/pay you?

So I have had really good luck with a lot of these companies you listed. I am a stay at home mom have been looking into all this and actively participating for about 6 weeks and made over 3000 dollars I have made 630 dollars on users interviews, 585 on respondents, 310 on user testing, 270 on validately usability studies , 250 on 20/20 panel, about 140 on intellizoom/ what users do Usability studies, 90 dollars on TrymyUI, and 50 on ping pong research. I have also made 375 dolars from focus point global. plus more companies that i got under 20 each from so there is money to be made here if you invest the time. I have done one on one studies with a web cam, phone interviews, product testing (shampoos, and even new cereal), online diary studies (usually about things you eat), and lots of usability studies. the key is knowing how to answer the screener questions. Thank you so much for your list I am going to check out the companies I have not uses yet

Whoa that’s awesome Casondra – thanks for sharing!

Hi Nick-I just found this post and thank you for “heads up”… I’m writing to share with you two top performers here in Seattle for in-person focus groups. In-Sight Space and Fieldwork / Seattle.

I’ve been fortunate enough to have had a few gigs with each of these company’s who conduct only focus groups. Most of the time the pay is cash on the spot and the groups range from 45 minutes to 2 hours. These two company’s have frequent remarkably high-paying gigs. It’s fairly common to attend a 90 minute focus group that pays anywhere from 150.00 – 350.00. On occasion I’ve landed one of their mock jury groups, sometimes held at one of Seattle’s finest hotels and lasts close to 8 hours. These mock jury groups have paid me between 300.00 to 550.00 for the gig and always provide a catered breakfast and lunch. Again, thanks for sharing your information and I hope you’re able to use my information and experience to help others.

Sincerely, Jason B.

Nice, Jason — thanks for sharing!

I’m registered with two companies for focus group and mock jury participation. I’ve done both and found them enjoyable and worthwhile. Usually payment was cash. One time it was a VISA gift card. The mock juries required more hours than the focus groups. One was Friday evening, all day Saturday, and Saturday evening. My experience has been food and beverages were provided when the event was more than 3 hours.

Participants were usually limited to one event in 6 months.

I’ve seen a large dropoff in opportunities since I reached a certain age. Sigh.

Very occasionally the local newspaper has a classified ad for focus group participants.

I need the mock jury site

Ok…I see several people are interested in Mystery Shopping so I thought I’d share a little info. I have done a lot of mystery shopping in the past and love it. Not amazing money but interesting and I enjoyed it. So…here are a few sites to start with…I hope this is OK…I see a few people said they would send information, but a lot of others requested info and I don’t know if they got what they needed. I hope this helps. So…first… this is the official website of the Mystery Shopping Professionals Association…it has a ton of good info and resources https://www.mspa-global.org/index.html Work available always depends on the type of job you are interested in and where you are located so the best companies to work with will vary for different people. Here are some other resources that may help… https://www.mysteryshopperjobfinder.com/members/resources/mspa-interview/ https://www.mysteryshopforum.com/ https://www.mysteryshoppermagazine.com/?source=forum-top-discussions and last but not least… https://www.shadowshopper.com Shadow Shopper…the first thing that pops up when you google Shadow Shopper will be scam alerts. I’m here to tell you it is not a scam. I have used them for years off and on. They do have a fee option, and to get anywhere, you probably will want to use it at least for a short time. But a lot of job boards charge a small fee. Basically it is where companies post work that they need to get done and shoppers go to find work. It’s a great way to see what is available in your area and skill set and interest and sign up with those companies offering that work. You can go out on your own and start just looking into shopping sites, but that sign up processing can be lengthy and if you pick one that doesn’t offer work in your area or jobs you want, you have wasted time and effort. Once you sign up with a few companies that you’ve found on Shadow Shopper, move on until you want to look for more. No need to keep your subscription if you have the work your want. Just my suggestion, but it has landed me several really good opportunities. One lasted years and was around made me around $2000/yr. Oh…and if you are wanting a list of companies…go here… it’s a tedious process to choose, but it’s an option… https://www.mysteryshopforum.com/companies/ Good luck and enjoy :)

Thank you Anna!

I’ve used Focus Pointe Global and Schlesinger in the Boston area for years. I’ve made really good money with them ($75-200 per session). People seem to over-estimate how difficult this all is. Sign up in the database, fill out a survey if you get an e-mail, if you pre-qualify for a study they call you to screen you again, you either qualify or you don’t on that phone call. If you’re picked, you go to their office and sit with the other people picked and just give your opinion for about 90 minutes. The hardest part for me is fighting traffic to get to the office in the city. These focus groups have been a lifesaver for me in periods of unemployment.

Will you get called every week about a survey? No, you definitely won’t, maybe not every month either. But if you sign up with 5-10 companies your chances of getting picked go up. And I agree that sites like Swagbucks are more or less a waste of time. It’s very small money.

Everyone is asking: How do I join? You have to go to the companies website and sign up for the panel (“Join the Panel”) and then wait. Also, the bigger companies post surveys on their Facebook pages so sign up for their notifications.

I do the best with Respondent, User Interviews and UTest.com. Also check out Affectiva’s job listings if you’re in the Boston area. I’ve made a lot helping to test out their automotive AI.

I have been doing focus groups online for prob 3 years or so. I have done a lot of them with watchlab and user interviews. Also accelerant research is a good one. Field work is another I’ve done them with. I’m sure there is more that I’ve used but i gotta tell u that these have been a life saver for me at times. I most recently did one that paid $400 which is the most I’ve made. I am signed up and in the databases of all that u listed plus a few others like accelerant research. Oh yeah another great place is Elliot Benson research.

Thanks for sharing Shelley!

you might try Mturk if you money to pay…

Great job on this article! I’ve been doing focus groups for many years. Probably made about $2,000 or so altogether.

I’d also recommend instapanel. I’ve been using them for several years to complete video surveys. They pay $20 for about 5-10 minutes of work. Here’s a link: https://instapanel.com/ .

I work for one of the market research companies that hire these focus group facilities/recruiters to get us the research we need. For in person focus groups (in facility) you can expect to get paid around $100 per hour, and more expensive if you’re in a specialty group (certain ailments, professionals such as tech). For online focus groups they run around $75 per hour.

If you want to know the panels to join around your area to join focus groups, I’d recommend going on Green Book (for research) and search on recruiters or facility around your neighborhood. This is where researchers go to find panels to do research with and you’ll get more opportunities with the facilities/recruiters there.

I don’t recommend online surveys bc you might terminate out of many surveys before you complete one and they won’t pay you more than $5 for one, and that’s on the rare end. Hope this helps!

Appreciate the insight — thanks Michelle!

I love love love all the great information I just obtained by reading your blog. OMG ! If anyone has any leads for Indiana specifically please let me know. I know of Herron Associates does a lot of research focus groups. Just go to their website and sign up. Ive done a few for them in the past and made anywhere from $50-150 for about an hour or so in person focus group. I think those are great and very interesting. If anyone wants to contact me to give me some tips on the mystery shopping I’d greatly appreciate it. TIA ( Thanks in Advance) Carrie

Thanks a bunch for the informative post! I signed up for several of the ones you have on this list and already got selected for a study. Just curious – most of the prescreen questions ask if you’ve recently participated in a study. If you have (I’ll fall into this bucket once I complete the study I just got picked for), does that greatly reduce your chances of being selected for another one?

Hi, are any of these open to people under 18?

All clinical trials are for ages 18-99.

Amalia, I apologize. I read your question to quickly & transposed the numbers. I thought you said 81.I’m rarely asked to prove my age, but they may have some way of checking. Product reviews are open to 16+, I believe. I’ve never had to show my ID online, only when I do things in person. Obviously medical care you’d show your ID.

Withpower.com is a great website to checkout medical trials. There are all sorts & bonus if you need medical care & don’t have the money to pay for it. Some just monitor or interview you…all the way up to getting medicated treatment for your condition. I even saw dental work on there.

Every clinical research compensated me for my time & travel. It’s always paid out very well for me & it’s definitely worth the time. I got $365 for downloading an app on my phone that I recorded how long I slept the night before.They sent a little survey with 4 questions every day to the app & I told them what time I went to bed, did I wake up during the night, how long did it take me to get back to sleep, and what time I woke up. I got paid in intervals at week 2, 6, 10, & 14. Super easy money.

I’m on #4 of this list now. User interviews has been fair to me. I’ve seen product reviews, online, and focus groups on there. If they let you know that you are qualified, act quickly!

Clinical research & focus groups are my favorite. I used to like doing product reviews & I still do. But once you really start getting into it, the rewards get better & better. Thank you so much, Nick. Yes, I referred you when signing up. You deserve it.

Hi Nick, this is a great job.

Many of these websites do not authorize participants from Nigeria and Africa. They have country-based restrictions. It sucks.

I have a master’s degree in business administration. I have a bachelor’s degree in mechanical engineering. I have a postgraduate diploma in economics, a postgraduate diploma in education and a professional diploma in early childhood education. I have a CEFR Level C1 in IELTS exam. I have done some surveys in my country, Nigeria and I performed well.

What survey sites do you recommend that do not have country-based restrictions? I am really curious Nick.

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Mustafa Suleyman, DeepMind and Inflection Co-founder, joins Microsoft to lead Copilot

Mar 19, 2024 | Microsoft Corporate Blogs

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Satya Nadella, Chief Executive Officer, shared the below communication today with Microsoft employees.

I want to share an exciting and important organizational update today. We are in Year 2 of the AI platform shift and must ensure we have the capability and capacity to boldly innovate.

There is no franchise value in our industry and the work and product innovation we drive at this moment will define the next decade and beyond. Let us use this opportunity to build world-class AI products, like Copilot, that are loved by end-users! This is about science, engineering, product, and design coming together and embracing a learning mindset to push our innovation culture and product building process forward in fundamental ways.

In that context, I’m very excited to announce that Mustafa Suleyman and Karén Simonyan are joining Microsoft to form a new organization called Microsoft AI, focused on advancing Copilot and our other consumer AI products and research.

Mustafa will be EVP and CEO, Microsoft AI, and joins the senior leadership team (SLT), reporting to me. Karén is joining this group as Chief Scientist, reporting to Mustafa. I’ve known Mustafa for several years and have greatly admired him as a founder of both DeepMind and Inflection, and as a visionary, product maker, and builder of pioneering teams that go after bold missions.

Karén, a Co-founder and Chief Scientist of Inflection, is a renowned AI researcher and thought leader, who has led the development of some of the biggest AI breakthroughs over the past decade including AlphaZero.

Several members of the Inflection team have chosen to join Mustafa and Karén at Microsoft. They include some of the most accomplished AI engineers, researchers, and builders in the world. They have designed, led, launched, and co-authored many of the most important contributions in advancing AI over the last five years. I am excited for them to contribute their knowledge, talent, and expertise to our consumer AI research and product making.

At our core, we have always been a platform and partner-led company, and we’ll continue to bring that sensibility to all we do. Our AI innovation continues to build on our most strategic and important partnership with OpenAI. We will continue to build AI infrastructure inclusive of custom systems and silicon work in support of OpenAI’s foundation model roadmap, and also innovate and build products on top of their foundation models. And today’s announcement further reinforces our partnership construct and principles.

As part of this transition, Mikhail Parakhin and his entire team, including Copilot, Bing, and Edge; and Misha Bilenko and the GenAI team will move to report to Mustafa. These teams are at the vanguard of innovation at Microsoft, bringing a new entrant energy and ethos, to a changing consumer product landscape driven by the AI platform shift. These organizational changes will help us double down on this innovation.

Kevin Scott continues as CTO and EVP of AI, responsible for all-up AI strategy, including all system architecture decisions, partnerships, and cross-company orchestration. Kevin was the first person I leaned on to help us manage our transformation to an AI-first company and I’ll continue to lean on him to ensure that our AI strategy and initiatives are coherent across the breadth of Microsoft.

Rajesh Jha continues as EVP of Experiences & Devices and I’m grateful for his leadership as he continues to build out Copilot for Microsoft 365, partnering closely with Mustafa and team.

There are no other changes to the senior leadership team or other organizations.

We have been operating with speed and intensity and this infusion of new talent will enable us to accelerate our pace yet again.

We have a real shot to build technology that was once thought impossible and that lives up to our mission to ensure the benefits of AI reach every person and organization on the planet, safely and responsibly. I’m looking forward to doing so with you.

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FTC Releases 2023 Privacy and Data Security Update

• Consumer Protection
• Bureau of Consumer Protection
• Children's Online Privacy Protection Act (COPPA)
• Fair Credit Reporting Act (FCRA)
• privacy policy work
• Children's Privacy
• Consumer Privacy
• Credit Reporting
• Data Security
• Health Privacy

The Federal Trade Commission released its Privacy and Data Security Update for 2023 that highlights the FTC’s work to protect consumer privacy and respond to the evolving ways that companies use consumer data such as in the development of artificial intelligence models and misuse of health data.

“The FTC is taking bold actions to challenge the indiscriminate collection and monetization of consumers’ data,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection. “We are securing meaningful remedies to protect consumers’ information, rather than placing the burden on consumers to protect themselves.”

The publication highlights the FTC’s privacy and data security work in the last few years. Through 2023, the FTC has brought 97 privacy cases and 169 Telemarketing Sales Rule and CAN-SPAM cases since 1999, as well as 89 data security cases. In addition to its law enforcement work, the agency also has engaged in rulemaking and policy work to push companies to bolster privacy protections for consumers and implement safeguards to secure consumer data.

Between 2021 and 2023, the FTC has taken action to address privacy and security threats in several key areas including:

• Artificial Intelligence : The FTC has brought a number of enforcement actions related to the collection, retention, or use of consumers’ personal information to develop or deploy machine learning or similar algorithms. For example, the FTC alleged that  Amazon Alexa violated the Children’s Online Privacy Protection Act (COPPA) by indefinitely retaining children’s voice recordings, which it used to improve its speech recognition algorithm. Last year, the agency also brought a case against  Rite Aid over charges it failed to take reasonable steps to ensure that the AI facial recognition technology it deployed in its retail stores did not erroneously flag people as shoplifters or other wrongdoers.
• Health Privacy:  Protecting the privacy and security of consumers’ sensitive health information has long been a top FTC priority. Last year, the FTC gave final approval to an order banning  BetterHelp , an online counseling service, from sharing sensitive health data for advertising with Facebook and other third parties and requiring it to pay $7.8 million to provide partial refunds to consumers. Also in 2023, the FTC banned  GoodRx from sharing sensitive health data with applicable third parties for advertising and also required the company to pay a civil penalty for violating the Health Breach Notification Rule, the agency’s first action under the rule.
• Children’s privacy : The FTC also has worked vigorously to protect children’s privacy through its enforcement of COPPA. In addition to the FTC’s action against Amazon, the agency has brought several other COPPA-related actions including cases involving major gaming companies and education technology providers. For example, the FTC obtained a record $275 million penalty against  Fortnite maker Epic Games , which also was required to adopt strong privacy default settings for both children and teens and other protections, and brought an action against  ed tech provider Edmodo for using children’s personal information for advertising in violation of COPPA and outsourcing its responsibilities under COPPA to schools. In late 2023, the FTC also proposed key changes to  strengthen and update the COPPA Rule that would further limit the ability of companies to condition access to services on monetizing children’s data.
• Geolocation Data:  As with health data, location data can reveal highly sensitive information about people by tracking their visits to such places as reproductive health clinics, houses of worship, and domestic violence shelters. Given this, the FTC has taken action to protect such data. In 2022, the FTC sued  data broker Kochava Inc . for selling geolocation data from hundreds of millions of mobile devices that can be used to trace the movements of individuals to and from sensitive locations.

The FTC also has remained active in targeting companies that fail to implement reasonable data security measures to protect consumer data. In 2022 and 2023 alone, the FTC announced or finalized enforcement actions against  Global Tel*Link , Drizly ,  Chegg , and  CafePress for data security failures.

The agency also has worked to ensure companies comply with the Fair Credit Reporting Act, which sets out requirements for companies that use data to determine creditworthiness, insurance eligibility, suitability for employment, and to screen tenants. The FTC has brought 117 FCRA cases and obtained more than $137 million in civil penalties. This includes a 2023 action that the FTC and Consumer Financial Protection Bureau brought  against Trans Union LLC and a subsidiary for failing to ensure the accuracy of tenant screening reports by including inaccurate and incomplete eviction records about consumers, hampering their ability to obtain housing.

In addition to vigorous enforcement, the FTC has engaged in rulemaking and other policy work to establish baseline standards that protect consumers’ privacy. In the past few years, the Commission has proposed rules to  clarify the applicability of the Health Breach Notification Rule to health apps , and  strengthen COPPA . It has also issued an advanced notice of proposed rulemaking to explore rules that would crack down on  harmful surveillance and lax data security , and published a  policy statement that makes clear that is against the law for companies to force parents and schools to surrender their children’s privacy rights to be able to learn remotely.

The lead staffer on this update was Katherine McCarron in the FTC’s Bureau of Consumer Protection.

The Federal Trade Commission works to promote competition and protect and educate consumers .  The FTC will never demand money, make threats, tell you to transfer money, or promise you a prize. Learn more about consumer topics at consumer.ftc.gov , or report fraud, scams, and bad business practices at  ReportFraud.ftc.gov . Follow the FTC on social media , read consumer alerts and the business blog , and sign up to get the latest FTC news and alerts .

Contact Information

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Juliana Gruenwald Henderson Office of Public Affairs 202-326-2924

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This annual report analyzes complaints submitted by consumers to the CFPB between January and December 2023.

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