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How to write a cover letter.
A cover letter introduces you to an employer and asks them to think about your application.
It’s a short letter, usually 3 to 5 paragraphs long.
When to include a cover letter
You should always include a cover letter when you apply for a job using a CV.
You can write it as an email if you’re applying online or print a copy to go with a paper application.
When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:
- their website
- recent news articles
- talking to people you know who work there
Send it to the right person
It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to.
You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.
If you do not know their name
If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.
If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.
Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one.
If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.
Show you're right for the job
Highlight the skills and experience you have that match what the employer is looking for.
Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.
Give extra information
If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.
If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.
You can get more help with specialist advice on finding work if you have a disability.
Ending your cover letter
Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.
Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.
Yours sincerely or yours faithfully
If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.
If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.
Tips for writing a cover letter
When writing your cover letter, remember to:
- write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
- use the same font and size as you do for your CV, so it looks consistent
- make sure the company name and recruiter’s details are correct
- use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
- show you’ve done your research into the job and the company
- highlight your most relevant skills and experience to stand out from other applicants
- back up any statements you make with facts and use the STAR method
- double check spelling and grammar before you send it
- keep a copy of your cover letter as they may ask you about it in an interview
How to write a CV
Completing application forms
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Three excellent cover letter examples
Cover letters are the first chance you have to impress an employer – they’re not just a protective jacket for your CV. Here’s our guide on what to include and how to format them
- More CV and cover letter templates
- Looking for a job? Explore the range of vacancies on Guardian Jobs and find the perfect role for you
The first thing a potential employer sees in your job application is the cover letter. This doesn’t just support your CV – it’s an opportunity for you to stand out from the crowd and persuade the recruiter to put you through to the next round.
Be wary of spending hours on perfecting your CV at the expense of your cover letter. If you need some inspiration on what to include and what format to use, here are our helpful guides – just remember not to copy them as exact templates.
1. Standard, conservative style
This is ideal for sectors such as business, law, accountancy and retail. For more creative sectors, a letter like this might be less appealing, and could work against you.
Dear Mr Black, Please find enclosed my CV in application for the post advertised in the Guardian on 30 November. The nature of my degree course has prepared me for this position. It involved a great deal of independent research, requiring initiative, self-motivation and a wide range of skills. For one course, [insert course], an understanding of the [insert sector] industry was essential. I found this subject very stimulating. I am a fast and accurate writer, with a keen eye for detail and I should be very grateful for the opportunity to progress to market reporting. I am able to take on the responsibility of this position immediately, and have the enthusiasm and determination to ensure that I make a success of it. Thank you for taking the time to consider this application and I look forward to hearing from you in the near future. Yours sincerely
2. Standard speculative letter
This may vary according to the nature of the organisation and the industry you’re applying to.
Dear Mr Brown, I am writing to enquire if you have any vacancies in your company. I enclose my CV for your information. As you can see, I have had extensive vacation work experience in office environments, the retail sector and service industries, giving me varied skills and the ability to work with many different types of people. I believe I could fit easily into your team. I am a conscientious person who works hard and pays attention to detail. I’m flexible, quick to pick up new skills and eager to learn from others. I also have lots of ideas and enthusiasm. I’m keen to work for a company with a great reputation and high profile like [insert company name]. I have excellent references and would be delighted to discuss any possible vacancy with you at your convenience. In case you do not have any suitable openings at the moment, I would be grateful if you would keep my CV on file for any future possibilities. Yours sincerely
3. Letter for creative jobs
We’ve used the example of a copywriter but you can adapt it for your profession. The aim of a creative letter is to be original and show you have imagination, but understand what the job entails. Balance is essential: don’t be too wacky, or it will turn off the reader.
Dear Ms Green, · Confused by commas? · Puzzled by parenthesis? · Stumped by spelling? · Perturbed by punctuation? · Annoyed at the apostrophe? (And alliteration?) Well, you’re not alone. It seems that fewer and fewer people can write. Unfortunately, there are still a lot of people who can read. So they’ll spot a gaffe from a mile off. And that means it’s a false economy, unless you’re 100% sure of yourself, to write your own materials. (Or to let clients do it for themselves.) To have materials properly copywritten is, when one considers the whole process of publishing materials and the impact that the client wishes to make, a minor expense. Sloppiness loses clients, loses customers. There is an answer. Me. Firm quotes are free. You can see some of what I do on my multilingual website at [insert web address]. If you’d like, I can get some samples out to you within 24 hours. And, if you use me, you’ll have some sort of guarantee that you can sleep soundly as those tens of thousands of copies are rolling off the presses. Luck shouldn’t come into it! With kindest regards
Other helpful resources
How to write a perfect CV and cover letter
Applying for jobs without experience? How to build and sell your skills
Five steps to the perfect graduate CV
School-leavers and graduates: how to write your first CV
How to write a personal statement for your CV
CV templates to fit every stage of your career
Looking for a job? Browse Guardian Jobs for your next career step.
- Guardian Careers
- CV and cover letter examples
- Covering letters
How to write a Cover Letter – Guide with Examples
Not every job application requires a cover letter, but every job application can benefit from one.
Along with a customised CV , which should include a strong personal profile, the cover letter lets you add specific information that puts you right at the heart of the job you are applying for. That means it’s really important to get it right.
Writing a winning cover letter is a skill. If you’re unsure what to include, our guide will help you:
What is a cover letter and why is it still important?
How to research and plan your cover letter.
- The basic format of a good cover letter
How long should a cover letter be?
- Address the hiring manager
- Use the job description
- How to market yourself in your cover letter
- How to structure and write your cover letter, with examples
- Use a ‘cold’ cover letter to approach a company you’d like to work for
- How to send your cover letter
A cover or covering letter is a brief, single-page document that accompanies your CV when you apply for a job.
Its purpose is to introduce yourself and to highlight your key skills, particularly those that are relevant to the job you are applying for. It’s your chance to showcase both your personality and suitability.
It’s important to remember that the cover letter is independent of your CV – in other words, it shouldn’t be just the same information presented differently. It needs to position you as the right person for the job by highlighting skills that you have that are essential for the role. For this reason, your cover letter should be tailored to every application.
Some recruiters will receive hundreds or even thousands of applications for a role, so your cover letter is your chance to stand out from the crowd and it’s an essential component of the application process.
Download our cover letter template
“Failing to plan is planning to fail” is a saying attributed to Benjamin Franklin, and it’s true. Planning is key to the success of any endeavour, and it’s certainly true for your cover letter and your CV .
These are the important things you should research before you begin writing your cover letter:
- Who will be receiving and reading your cover letter? This will likely depend on the size of the company doing the hiring – if it’s a small organisation, it may well be the CEO or owner of the business. For a larger company, it will most likely be the hiring manager or the head of HR.
- What skills and experience are listed in the job description? What skills do you have that this role calls for? Do you have other skills that you believe will be of benefit to the company and position? Put those in your cover letter and then detail why you think they’re relevant and important.
- The company and its culture. Any reputable company will have some form of online presence where you can do this research. If they don’t have their own website (which is highly unlikely) then they will most certainly have some social presence: LinkedIn, Twitter, Facebook and Instagram are good places to check.
- The company’s competitors and market position. This information too can usually be found online. Some organisations have obvious competitors – Nike and Adidas, for example – but it won’t always be this obvious. There are free trials available with tools such as Semrush , Ahrefs that can help you identify a company’s competition.
- The sector and any recent news or trends. Which sector or industry do they operate in? Do some online searches for news, using Google or any other search engine with a ‘news’ results tab.
- The organisation’s aims for the coming year and beyond. This information can be trickier to find. You could start on LinkedIn and search for key employees; those with CxO roles may well share goals, roadmaps and more on their profiles.
Building up a good body of information about both the company and its industry will help you tailor your cover letter for each company you apply to. It also shows your passion for the job and sector.
The basic format of a cover letter
Every cover letter you write should be tailored to the specific job role or company you’re applying for, but there is a basic format to follow for every cover letter:
- Paragraph one – The introduction
- Paragraph two – The by-line
- Paragraph three – Show your knowledge
- Paragraph four – Conclusion
Brief, probably less than one side of A4 – 250-300 words maximum.
A cover letter is important but remember, it’s an accompaniment to your CV , not your actual CV.
Address the hiring manager or recruiter
Just like your CV, every cover letter you submit should be written to match the job role you are applying for, and it should be comprehensive and, if possible, personalised:
- Personalise it – find the name of the hiring manager or the person most likely to receive or read your application in the first instance. Addressing a named person shows that you’re thorough and thoughtful in your approach. Sign off with “Yours sincerely”.
- If you don’t have that information and can’t specify a name – then start the letter with “Dear Sir or Madam” – but remember your grammar and sign off your letter with “Yours faithfully”.
You should also avoid tired and clichéd buzzwords .
Use the job description to tailor your covering letter
This is possibly the most vital aspect of the cover letter. If you don’t take the opportunity to state that you have the necessary skills and experience, you may as well not bother!
Detail your skills and provide examples of how you have used them in the past to succeed in your own goals and those of the company you were working for. Mirror some of the phrases used in the job requirements list.
You will most likely need to use different skills and examples for each cover letter, as each job role will require different skills and abilities.
Market yourself in your cover letter
A bit like your Personal Profile, your cover letter is your chance to sell yourself to the people doing the hiring. There are several good ways to sell yourself, and having done your research, they should be easy to include:
- Demonstrate knowledge – of the role, the company, and the sector in which they operate
- Outline your skills, qualifications and goals – any that are relevant to the role and company
- Highlight your social and interpersonal skills – talk about the clubs and/or societies you are a member of, any volunteering you do – anything that shows your ideals and what you enjoy doing in your spare time
How to structure and write a cover letter
These days it’s unusual for cover letters or CVs to be sent as physical copies, but digital correspondence should still be written in formal business language.
There are several ways to format a business letter, but these are the elements you must include:
- Your address and contact details, including a telephone number (mobile or landline) and email address
- The company’s address
- The opening greeting: Dear xyz
Here’s how it might look:
[Date] [Your address line 1] [Address line 2] [Address line 3] [Your phone number and email] [Company name] [Company address line 1] [Company address line 2] Dear [Name or Sir or Madam ],
Cover letter paragraph 1: The introduction
The position you are interested in and why you are applying for it – a brief introductory passage that covers three things:
- Why you’re writing the letter
- What job role you are applying for
- How you found out about the job
“I am writing to apply for the role of [job title] in response to an advert I saw on [name of job site]. Please find my CV attached.”
Cover letter paragraph 2: The by-line
This paragraph should be all about you and detail the skills you possess that are relevant to the role, particularly those that have been identified in the job advert or description. Be careful not to reproduce your CV. Mirror phrases and skills that are mentioned in the job advert or description.
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- Try more general keywords
- Check your spelling
- Replace abbreviations with the entire word
Cover letter paragraph 3: Show your knowledge
This is where you can demonstrate the research that you did before applying. Show that you know what sector they operate in and what they do, and demonstrate why you wish to work there, how you could make a difference, and how you align with the company’s ideals, culture and core values.
In short: show that you’re the perfect candidate!
Cover letter paragraph 4: Conclusion
Your cover letter, the masterpiece that it now is, should end with a clear call to action. You want to secure an interview for this position, so mention that and let them know when you’re available for a callback or contact to arrange it. Don’t be demanding, just be confident and clear. If you plan to follow up with a phone call, then let them know. If you’re not comfortable doing this then end your letter with:
“I look forward to hearing from you.”
Thank them for taking the time to read your letter, and sign off with:
“Yours sincerely [ or faithfully if you don’t know their name ] , [Your Name]”
Use a covering letter as a speculative approach to a company you’d like to work for
Have you noticed a company that you’d really like to work for, but they’re not currently advertising any open positions? In this case, a ‘ cold-contact cover letter ‘ makes a great speculative application letter. Here’s what to include in that cover letter:
- Address the letter formally – Try to get hold of the name of the hiring manager; check their website or call the main number and ask. If not, then address it as “Dear Sir or Madam”. You could alternatively address it to the CEO or Managing Director – once they see it is a speculative application, they will probably pass it to the relevant person within the company.
- Your reason for writing – As there is no vacancy that you are aware of, you should explain why you are writing and what attracted you to the company.
- Mention any contacts – If a friend or acquaintance works at the company and has suggested or agreed that you should apply, then mention them by name and job title.
- Detail your skills and experience – The body of the speculative application should highlight your skills and experiences and provide examples of how you have used them in previous jobs. Then state once more why you’re interested in working for the company; talk about the sector or industry they operate in and show that you have done your research.
- Say what you would like – Which area or department of the company are you interested in? Where would you like to work – sales, marketing, front-of-house, for example?
- Conclusion – Close the cover letter by thanking them for their time and expressing your interest in hearing from them about any job vacancies that might arise.
Remember, each speculative cover letter should be unique.
Send your cover letter
Because you are almost always going to be sending your cover letter online, we recommend that you attach it to your email in a .pdf format. This way, any computer will be able to view the file, and all your formatting will be preserved.
If you need to send your cover letter as the actual body text of your email, your approach will need to be slightly different. First, make sure you format the subject line of your email like so:
Application for [Job Title] – [Your Name]
If you were given a reference number, include that in the subject line as well. Once you’ve done that, it’s time to think about the layout of your letter. The paragraphs can be the same as an original cover letter, but you can remove the addresses, date and signature.
If you’re applying for a job via a job board, you can sometimes afford to scale down your cover letter to its key components.
Check out this example cover letter:
Hi [Name], I am interested in applying for the current vacancy you have for a [job title]. In my current role as [role title] with [company name], I am responsible for [insert relevant experience relating to job advert] but am currently looking to make a step up into a more challenging role with a reputable company who can offer career growth. I am currently on a notice period of [notice period] and can interview immediately. Kind regards, [Name] [Phone number] [Email]
By following these covering letter guidelines and examples you’ll be ahead of many other applicants applying for roles, and one step nearer to securing an interview.
Try to have fun with it – we wish you the best of luck!
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This article was updated by the Great British Mag content team on 12 October 2021
When you’re applying for jobs in the UK, you’ll often be asked to submit a British style CV alongside a cover letter. But what is a cover letter, what should you include in yours and how can you make it stand out? We’ve got all the answers you’re looking for right here.
What is a cover letter?
A cover letter is an important part of your job application – for some recruiters, it’s the most important part of your application. It’s a letter you write to the hiring manager about why you’re the best candidate for the job.
Cover letters are a lot more flexible than CVs, meaning you have the opportunity to include additional relevant information about yourself that could convince the reader that you’re the person they’re looking for. This is your opportunity to show a bit of your personality, explain in detail what makes you such a great fit and talk about why you’re so drawn to working in this particular role.
Cover letters are particularly important for students and graduates, as it’s likely you won’t have that much actual work experience to include in your CV. You can use this letter to highlight your transferable skills and talk about specific experiences and achievements that didn’t quite fit into your CV.
Do I really need to write a cover letter?
If the job advert requests one, or the online application form leaves space for you to upload one, then yes. Even if it seems optional, include one in your submission. It’s a great opportunity to share important information about yourself, your suitability for the role and convince the reader to invite for an interview.
However, if the job ad specifies to only send a CV then leave the cover letter out – you don’t want it to look like you can’t follow simple instructions.
How do you start a cover letter?
First, it’s important that you address your letter to a person, wherever possible. A lot of the time, the hiring manager’s name will be in the job ad or the email address given for submissions, or you’ll be able to find it through a little online research. Having that personalised element – as opposed to beginning your letter with ‘Dear sir or madam’ – makes all the difference.
What should a cover letter include?
As well as basic information like your contact details and the name of the role you’re applying for, your cover letter should include:
- A brief introduction with an overview of your career (or student) status. For instance, ‘I’m a recent UCL graduate with a first-class degree in engineering’, or ‘I’m an economics student at the University of Manchester looking to secure an internship in the finance sector’.
- Why you’re interested in the specific role you’re applying for, what about it appeals to you and why you’re drawn to the company. And how your experience, skills and personal interests make you a perfect fit for the role.
- The benefits you could bring to the team or offer the company – be that a positive, can-do mentality, experience in a certain field that they may be interested in exploring, or the ability to hit the ground running, thanks to your pre-existing knowledge.
What should I avoid in my cover letter?
Be sure to not repeat information that’s in your CV. Use your cover letter to highlight or elaborate on certain points, but you don’t want to just regurgitate the same stuff. Also, be economical with your words – you want this letter to be concise and to the point, so avoid including anything that’s not directly relevant to the job you’re applying for.
As a student, don’t apologise for or draw attention to your lack of relevant work experience. If the company is looking for a graduate, they will be aware that candidates won’t have held lots of roles yet. Instead, highlight the transferrable skills you do have, even if they were gained from jobs in other fields (part-time jobs, volunteering experience or internships are all great for this) and demonstrate your interest in the industry in other ways.
It’s really important that your cover letter is clear and well-written – with no spelling or grammatical mistakes. So be sure to proofread it a few times, looking carefully for any slip-ups. It’s a good idea to ask someone else to read it through too – a friend, family member or the university’s career advisor, perhaps – as a fresh pair of eyes can really help to weed out errors or spot any missing information.
How can I make my cover letter stand out?
Get online and research the company and the role before you start writing. Jot down some key pieces of information – like brand values, the company’s goals and achievements, and its target audience or customer, perhaps – and weave this into your cover letter. This will show the hiring manager that you’ve done your homework and also allow you to talk about how your expertise, skills or interests align with the company.
Also, read the job advert thoroughly – we mean really thoroughly – so it’s clear in your letter that you understand the responsibilities of the role and can fulfil them. Try to mirror the language used in the ad so that even from a quick skim, the person reading your letter can tell you’ve addressed all the requirements it mentions. Sometimes, applications will be shortlisted by computer software that’s programmed to recognise keywords, making this all the more important.
Using the same language as the ad also helps steer your tone and give you an idea of how formal (or not) your letter should be, which can make you come across as a good fit with the company culture.
How do you sign off a cover letter?
If you think that a formal approach is the way to go for a particular application, then sign off the letter in a traditional way. That is, if you’ve addressed the letter to a specific person (which is always best, remember), you’d sign off with ‘Yours sincerely’ followed by your name. If you couldn’t find a specific name to address the letter to, it’s ‘Yours faithfully’ at the end. A bit confusing, we know.
Some applications will call for a less formal approach (again, be led by the tone and style of the job advert), in which case you can just sign off with your name with no particular flourishes.
How long should a cover letter be?
Keep cover letters short and sweet – five paragraphs maximum, and no longer than one side of A4. Not only would it be really time-consuming for you to write longer letters, but you want to make sure all the really critical information is easy to spot and not buried among unessential paragraphs.
Do I need to write a new cover letter for every job application?
We’re afraid so, yes. While you might find it useful to use templates (there is no short supply of cover letter templates online – just Google them) the content of the letter should be new for every single application.
Why? Because every job and every company you apply to will be different. To give yourself the best chance of getting noticed, you want to look like the perfect candidate for each specific role, so your letter will need to be tailored especially.
We know it’s time consuming, but it really could make all the difference.
You may also like to read
How to write a British-style CV
What is a graduate scheme and how do I apply?
How to write a personal statement for your CV
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Sample cover letter
Cover letters add context to your CV and when used correctly are a great way to convince employers that you're right for the job. This sample cover letter should help you get started
A cover letter demonstrates to recruiters how well you express yourself, so you need to make sure that you don't just repeat your CV or give rambling explanations. Instead, use this opportunity to focus on your skills and experience, saving your qualifications for your CV.
The basic cover letter structure covers:
- why you're writing the letter
- why you think you're suitable for the job (with examples)
- relevant skills and experience
- summary of your interest in the role.
Double check what you've written as spelling mistakes or lack of attention to detail will put your cover letter straight on the no pile.
Please be aware that this is an example. Use this cover letter template to help generate ideas and structure your own document but avoid copying and pasting. Your cover letter needs to be original and tailored to the job you're applying for.
Avril Lee 115 My Street Mytown WX55 1CQ [email protected] 07777999888
Harry Smith Graduate HR director Big Company Ltd Woodcotes Business Park The Midlands MX9 6PQ
5th May 2023
Dear Mr Smith
Re: Logistics graduate scheme
I would like to apply for the logistics track of your graduate training scheme, advertised on the Prospects.ac.uk website. As requested, I am enclosing my CV.
I am in the final year of my geography degree, expecting a 2:1. Always intending to have a career in business, I have taken modules on the geography of business and GIS modelling. My final-year dissertation is on changing patterns in retail. During my degree, I have developed my analytical skills and ability to read, manage and present data. I have also become familiar with a range of business intelligence sources.
As you can see from my CV I have experience in:
- Retail - moving from shelf stacker to checkout operator to team leader in my two years with Fresh Foods. I contributed to the store consistently being in the top five for the region by providing excellent customer service.
- Warehouse operations - picking and packing to meet targets over the busy Christmas period.
I have also:
- Worked in and led teams at Fresh Foods, on course projects and in sports.
- Communicated with colleagues at all levels in retail and warehousing.
- Solved problems as a team leader, ensuring staff cover and dealing with customer complaints.
- Worked flexibly doing both early and late shifts and covering for absence, sometimes at short notice.
- Managed my time when combining study with work and sport.
My semester in Germany exposed me to a different culture and improved my language skills. In addition, my voluntary work with young people has increased my resilience and ability to mix with people from all walks of life.
I look forward to hearing from you.
(Sign your name here)
Find out more
- Get more information on cover letters .
- If you're applying for a job that's not advertised take a look at an example speculative cover letter .
- Learn more about the 5 things to avoid when writing a cover letter .
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