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How to Start a Laundry Business: The Ultimate Step-by-Step Guide

Nina Godlewski

Many or all of the products featured here are from our partners who compensate us. This influences which products we write about and where and how the product appears on a page. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Laundry is an essential part of life for most people. As long as clean clothes are in demand, a laundry business will be too. After all, not everyone has their own washer and dryer, or the time (or desire) to wash their clothes themselves. This makes starting a business in the laundry industry a great option for budding entrepreneurs.

Of course, this all sounds good in theory, but what does it take to launch a business of your own? If you’re wondering how to start a laundry business, this guide is here to help.

how to make a laundry business plan

How to start a laundry business in 10 steps

We’re going to cover all of the crucial first steps you need to take to get your laundry business started. You may be eager to open your doors as soon as possible, but taking the time to plan and set up your business through the proper channels can help ensure a successful start.

1. Decide what kind of laundry business you want to start

If you’re already thinking about starting a laundry business, you might know exactly what kind you want to open. But if you’re still exploring your options, we’ll go through a few of the laundry business formats you should consider before deciding.

Laundry businesses are most popular in areas with lots of apartment buildings or where people don’t necessarily have their own washing machines. You may choose to open a laundry business that allows customers to come in and do their laundry using your machines, or you can also offer wash and fold services, where customers can drop off their laundry, and then pick it up once it’s done (some laundry businesses also offer pickup and delivery.)

You might also decide to offer all of these services to your customers. Whichever you choose, you’ll need washing and drying machines and a location for the business. You'll want to keep all of this in mind, therefore, before you continue learning how to start a laundry business.

You also have the option of buying into a laundromat franchise , rather than building a new business from the ground up. There are pros and con s to this type of business model, but if this is your first business endeavor, it can be helpful to work within an already existing — and successful — framework that a franchise provides.

Ultimately, with all of these options, you’ll want to take the time to do your research before you decide which idea to move forward with. See what other types of laundry businesses are in the area, conduct a survey of local people, or see what type of demand there is for your possible business.

This information will help you decide if there is a need for a laundry business in the first place, as well as what type of laundromat would best serve your area.

How much do you need?

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We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Choose a business name

One of the most fun parts of learning how to start a laundry business is choosing the business name. Think of all the clever, catchy, and memorable names you can come up with — but make sure it’s also describing your business and is memorable and easy to pronounce.

Once you have some ideas, you can look up whether your business name is available online in most states. The secretary of state website will likely be the best resource for checking business name availability, though some states have a different agency handling this business process, such as the chamber of commerce department.

If your business name is available, you will likely have the option to reserve it for a set amount of time. Although this step isn’t required, you may choose to do so if you aren’t ready to register your business but want to ensure no other business takes your name.

3. Choose a business entity

Another decision about your laundry business that you’ll have to make early on is which business entity you’ll choose to legally structure your business. Choosing the right business entity is crucial, as it affects how you pay taxes, how much risk you’ll be exposed to, how you’ll organize your business, and more.

For example, if you decide to start your laundry business as a limited liability company, you’ll have liability protection for yourself and other business members. On the other hand, if you opt for something like a general partnership or sole proprietorship, you won’t have liability protection, but you also won’t have to register your business with the state.

There are several factors to consider in this step, so we recommend consulting a business attorney or tax professional to walk you through the process and help you choose the best entity for your unique business needs.

4. Write a business plan

Now that you have your business entity, business name and business idea in mind, you can get down to writing your business plan . Your business plan will be on the longer side, think 30 to 50 pages, and it will provide a comprehensive overview and actionable plan for taking your laundry business to a profitable endeavor.

You can either write your business plan on your own or you can use a business plan template to help streamline the process, but either way, there is some key information you should make sure to include in the plan.

Your business plan should include a summary and information about the type of business you want to start, including your structure and any other key employees (besides yourself). It should also include a market analysis. This analysis should show that there is a high demand in your area for a laundry business, as well as outline any competitors, who your target customer is, and more.

Your plan should also include financial information, detail where you’re getting your startup capital, whether or not you’ll be seeking any extra funding, and projections for when you think you’ll actually start making money with your new laundry business.

5. Register your business and get an EIN

The next step involved in learning how to start a laundry business? Although not all businesses have to register with the state (sole proprietorships and general partnerships likely will not), most will need to take this step in order to legally operate. Some states allow businesses to register online, typically through the secretary of state or chamber of commerce website, but other states require businesses to register in person with paper documents. It’s always wise to consult a business lawyer who can help you keep track of the documents and registrations your business needs to file.

One thing to keep in mind if you choose a business entity that doesn't require you to register with the state, you may still want to file a DBA or “doing business as” to operate your business under a name other than your legal name (which is the default).

In addition, it's also a good idea for most businesses to apply for an employer identification number or an EIN. This number is helpful for businesses when applying for a bank account, filing taxes, and more. It’s sometimes referred to as a business tax ID number.

If you plan to hire employees, this is a required step, but even if you’re not at that stage yet, obtaining an EIN has several business benefits. You can apply for your EIN through the IRS website.

6. Get the proper permits and licenses

The licenses and permits you need to run your laundry business will vary depending on the state where you’ll be operating. You may need to get a more general business license in addition to more specific licenses, such as a health department license or water pollution control permit .

Some states and cities even have specific laws around laundry facilities and businesses that provide laundry services. If you plan to do pickup and delivery services too, there are other licenses you’ll need, pertaining to your business vehicles.

Overall, this is another step where it would highly benefit you to consult a business attorney, as licensing rules vary largely depending on the state, city, or county.

7. Find a location

At this point, you've completed much of the behind-the-scenes work required in learning how to start a laundry business. And, in doing so, you’ve likely done some preliminary work on this next step, especially during your market analysis.

This being said, however, it’s now time to get serious about finding the location for your laundry business. Although some smaller operations may be able to be run out of a home (if you’re only doing drop-off/pickup service, for instance), you’ll likely want to find a commercial space.

Keep in mind, a laundry business will require specific plumbing and water line hookups — or the structural bones for these to be added — which will come at a cost. Just how much it costs to start up a laundry business will vary depending on several factors, but know that your physical space will likely be a large investment.

When it comes down to it, though, finding the right space is important, but equally as important is making sure it’s in the right location. In fact, finding a location with a demonstrated need for a laundromat business is probably the most important step of them all.

Renters, for example, generally represent a large portion of laundromat clients, so you might want to consider a location near rental units that do not have washers and dryers built into them, or college students living off-campus. You also want to make sure you’re conveniently located near your target audience. In fact, the closer you are to your customers, the better. Depending on the location, this could mean within walking distance.

Security should also be taken into account. Laundromats are susceptible to robberies and other types of crime, which is why ideally your laundromat should be located in a highly visible, safe area.

8. Get the proper equipment

With your space secured, you next need to turn your attention to buying the equipment to make your laundry business operational. Depending on the size of your business, you may need over 20 washing machines and 20 dryers.

Some other essential laundromat equipment (besides the washers and dryers themselves) to get are:

Change machines.

Credit card payment system.

Laundry carts.

Oversized washing machines.

Security cameras.

Soap dispensers.

Vending machines.

Although most of these things on the list speak for themselves, it's important to remember to have plenty of change machines, as not all of your customers will be carrying credit or debit cards with them.

In addition, you'll want to keep in mind that laundry equipment will most likely be your biggest expense, aside from rent. On average, laundry machines can cost you anywhere from $100,000 to $400,000. While writing your business plan, therefore, you should have done some calculations for how much you expect to spend on these initial startup costs, and now it’s time to find a way to finance them.

Although new businesses have a more difficult time qualifying for traditional business loans, one type of funding that can be particularly useful for laundry businesses is equipment financing . You’ll take your quote for the machines you need directly to a lender who then funds the purchase. You pay off the loan with regular payments, and the machines serve as collateral for the loan, making lenders more willing to work with less-qualified borrowers.

9. Open a business bank account

You’re nearly ready to open the doors of your laundry business, but before you do, one more crucial step is to set up your business’s financial accounts. First, you’ll need to open a business checking account so you can separate your business and personal finances. This is important for many reasons, including simplifying your taxes and helping to protect your personal assets if your business is the recipient of legal action.

Having this account completely separate from your personal bank account can also help establish and boost your business credit score, which will help you qualify for more attractive funding options if and when you decide to expand your business in the future.

You’ll also want a business credit card to help keep your spending separate. Although there are many great options out there, a 0% introductory APR business card can be especially useful for startup businesses, as the intro period can serve as an interest-free loan of sorts. Just make sure your balance is paid off before the offer period ends and a variable APR sets in.


Start Your Dream Business

10. Market your laundromat

Finally, you've reached the last step in learning how to start a laundry business. At this point, you're ready to welcome customers and start drawing people to your business.

A great way to get people coming through your doors is by marketing your business around areas where your target customers like to frequent. For instance, if a sizable portion of your customers is college students, you may want to pass out flyers at popular coffee shops or college bars.

Following SEO best practices is also a definite must, as nowadays many people search online to find new businesses. Make sure your business is easy to find online by creating a user-friendly website, which should list basic business information like your business hours, your business address, and contact information.

You'll also want to ensure that your business develops a strong reputation. Respond to all of your customer reviews on sites such as Yelp and Google Business, no matter how positive or negative the feedback is, as this will only serve to boost your reputation.

Once you've gotten the word out there, you can think about different ways to retain customers. Some laundromats offer free WiFi or install televisions to keep customers entertained while they wait for their laundry to finish.

On a similar note...

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How to Start a Laundromat Business: A Step-by-Step Guide

how to start a laundromat business

Starting a laundry business could be a smart choice if you’re looking for an enterprise that’s easy to manage and can turn a profit. A laundromat is a place where people can do their laundry themselves, using machines that work with coins.

In our world today, being kind to the environment is more important than ever. Running a laundry business can play a part in this. It’s not just about meeting a basic need in your neighborhood; it’s also about being good to our planet.

To open a successful laundry business, you need to think about several key things. These include finding the perfect spot. You need to get the right permits, buy the needed machines, and spread the word.

Here’s a simple guide on how to get your laundry business up and running.

9 Steps to Starting a Laundromat Business

  • Conduct your market research
  • Select a business location
  • Decide on a business model
  • Determine your service offerings
  • Create a business plan
  • Calculate startup costs and figure out financing
  • Obtain necessary licenses and permits
  • Get a business insurance
  • Marketing your laundromat business

Before going in deep with landing a successful business, let’s understand the different aspects of the laundromat industry that are important for those looking to enter this sector.

Here’s an overview of essential statistics and trends for the laundromat business:

  • Industry Growth: Urbanization shows steady growth in the laundromat segment, with the global laundry market revenue projected to reach USD 108.10 billion by 2024 , indicating strong market potential.
  • Integrating Tech: Adding modern tech like mobile payments and the option to order services online makes it easier and faster for customers to use your services.
  • Going Green: Using appliances that save energy and recycle water not only helps the planet but also attracts customers who care about environmental issues.
  • Adding More Services: Besides just washing and drying clothes, offering extra services like dry cleaning and home delivery can meet more of your customers’ needs.

The laundromat business is changing fast. This highlights new opportunities in this space. Using technology and sustainability enhances service. This also meets the changing demands of customers.

1. Conduct your market research

Before entering the laundry business, it is important to understand your target market. Conduct market research that provides insight into your space, local competition, and demand for laundry services in your area. Be sure to research on:

  • Competitors: Look into other laundry services and alternatives like home washing in your area.
  • Market Demand: Understand the need for laundry services where you plan to operate.
  • Target Market: Define who will most likely use your services, focusing on their lifestyle and needs.
  • Competitive advantage: Determine what sets your laundry business apart from others.
  • Serviceable and Obtainable Market (SOM): Calculate how much of the market you can capture by your services.

Use trusted sources like industry reports and local studies for accurate market research.

2. Decide on a business model

Choosing the right business model is essential to success in starting a laundry business.

The business model of a laundromat primarily focuses on providing a self-service facility where customers pay to use washing and drying services. Some of the business models to consider:

Revenue Streams

Machine Usage Fees: Customers pay per load for using washing and drying machines. Pricing can vary based on machine size, type, and also on number of units.

Service Upgrades: Revenue can be generated by offering premium services, such as extra rinse cycles or high-speed drying, you can even consider charging emergency-based services.

Cost Structure

Operational Costs: Major expenses include utilities (water, electricity), machine maintenance and repair, and the cost of the location.

Labor Costs: While the self-service model minimizes staffing requirements, costs may arise from employees for maintenance, customer assistance, and potentially for value-added services like wash & fold.

Market research and strategic planning are important to identify opportunities for differentiation from existing laundromat businesses and adapt to changing consumer behavior and expectations.

3. Determine your service offerings

Many laundry shops let customers wash and dry their clothes themselves using machines that work with coins. The laundry business is always finding new ways to serve customers better.

Here, we’ll talk about different services you can offer if you own a laundry shop, and how these services can help you keep customers happy by making sure their clothes are clean, such as:

Wash & Fold Service: Where customers leave their laundry for staff to wash, dry, and fold.

Washers and Dryers Service: It can attract customers. They want more convenient looks. They can do this by offering dry cleaning.

Specialty Cleaning: Offering special services helps cater to niche markets. For example, pet linen washing and toy washing.

On-site amenities: Improve the customer experience during their wait. They are facilities such as free Wi-Fi, comfy seating, refreshments, or entertainment.

Digital Payments and Bookings improve customer convenience. They offer mobile payments, online booking, and machine availability tracking. This also boosts operational efficiency.

By providing essential laundry services with value-added offerings and a focus on customer experience, your laundromat business venture can become more than just a place to wash clothes, it can become a convenient solution for busy lifestyles.

4. Create a business plan

Starting a laundry business is not as easy as it sounds. It requires careful planning and constant guidance to be successful. To accomplish this an

business plan can be your roadmap.

Get a sample business plan from the Laundromat Business Plan and start writing your plan. This is especially important if you want money from investors or banks.

Writing a business plan helps you understand your business better. It also makes you think about aspects of your business that you may not have considered before. This can help you identify any problems and fix them before you start spending money.

Your business plan should cover what your business wants to achieve, how you will find your customers, how your laundry business will operate, and how you will make money from it.

But do you wonder what a business plan includes? Here are some elements:

  • Executive summary
  • Business description
  • Market analysis
  • SWOT analysis
  • Services offered
  • Business structure
  • Sales and marketing strategy
  • Financial projections
  • Risk management plan
  • Exit strategy

To write all these sections with precision requires long hours, attention to detail, and constant effort.

Not very good at writing? Need help with your plan?

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how to make a laundry business plan

5. Select a business location

Location is key! You should look for a high-traffic area with convenient parking and easy access. Consider closeness to apartment buildings, student housing, or businesses generating laundry needs.

A quick checklist that your laundry business should have:

  • High Visibility and Accessibility
  • Close to Target Areas
  • Sufficient Parking
  • Limited Local Competition:
  • Safe and Clean Environment

Selecting an ideal location for your business should be a well-utilized resource and a go-to destination within your community.

Remember, a location attracts customers and plays an important role in

bringing success to your laundromat business.

6. Calculate startup costs and figure out financing

Calculating the costs of your laundry business is an important step before entering the market. This includes understanding the finances of starting and operating your laundry, including purchasing washing machines, maintenance costs for your chosen location, the cost of laundry supplies, and the initial storage of laundry detergent

Financing options for your laundromat business include small business loans, which you can apply for through the Small Business Administration (SBA) on the right terms.

Additionally, considering business credit or personal assets as surety might be necessary. Another avenue is seeking investors who are interested in the coin laundry industry’s potential for steady cash flow.

Understanding and planning for your new laundromat business expenses leads to the foundational steps.

7. Obtain necessary licenses and permits

To run your laundry business as an LLC, you must get the needed licenses and permits.

The types of licenses required can vary depending on your location. Laundry companies generally need at least a general operating license.

You may need a zoning permit to operate your laundry in your chosen location. It is important to check with your local government if a specific license is required for laundry services.

8. Get a business insurance

Before choosing insurance for your laundromat, it’s important to know the specific risks associated with this type of business, such as equipment damage, customer or employee accidents, theft, and utilities. Because of these potential risks, Insurance is important to protect against various risks.

Ensure you have:

  • Business Insurance
  • General liability insurance
  • Commercial property insurance
  • Maximum Liability Insurance

Consider additional insurances like:

  • Property damage insurance
  • Worker’s compensation
  • Professional liability insurance
  • Unemployment insurance
  • Instrument Termination Instruments

These steps will help safeguard your business and ensure compliance with legal requirements.

9. Marketing your laundromat business

Before you officially launch your laundry business to the public, ensure that all your facilities and services are fully operational and ready to meet customer needs. Your marketing strategy should be comprised of, covering both digital and traditional channels.

Online, focus on creating a strong presence through your website and social media platforms. These channels are important for reaching today’s consumers, allowing for targeted advertisements and engaging content that can engage customers in your business.

Offline, we cannot overlook the power of traditional marketing through flyers, posters, and even local newspaper ads. These can be especially effective in local communities and can help reach nearby college students, and busy professionals who may not have the time to do laundry themselves.

Focus on providing quality services because satisfied customers are likely to recommend your services to others, boosting your marketing efforts through word-of-mouth, which is often the most trusted marketing of your new laundromat keeping it different from existing laundry business.

Ensuring a solid foundation in these areas will help a lot. It will get your laundry business off to a smooth start and help it grow. Remember, the goal is not to get new customers. It is to create an experience that will keep them coming back.

By now you must have a rough idea regarding how to step into the laundry industry. First thing first, get you started on writing your perfect business plan.

Upmetrics’ AI-assisted business planning tool is an invaluable resource for entrepreneurs exploring small business ideas . Whether you’re in the initial stages of brainstorming or ready to refine your concept, Upmetrics helps streamline the process, enabling you to easily draft a pitch-perfect business plan.

And that’s pretty much all you need to know to get started with a successful laundry business. So what are you waiting for? Start your laundry business Today!!

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Frequently Asked Questions

How profitable is owning a laundromat.

Owning a laundromat can be quite profitable. The coin laundry business has a reputation for providing steady income and high ROI. This is because of its low operating costs and consistent customer demand.

Profitability can vary based on factors like location, size, and services offered. But, by managing maintenance costs well, laundromat owners can maximize their earnings.

How much investment is required to open a laundromat?

The investment required to open a laundromat can range significantly based on the scale of the business, the cost of laundry equipment, and whether you’re starting a new business or purchasing an existing business.

Initial costs include buying laundry machines and renovating the space. They also include adding vending machines for customers. And they cover the first few months of operating costs.

How should I market my laundromat?

You need to market your laundromat well. This takes a mix of online and offline strategies. They attract laundromat customers. Your marketing strategy should include social media platforms for promotions.

You should also offer free wash days to attract new customers. Consider laundry delivery services for added customer convenience.

Talking to the local community and the Coin Laundry Association can also give helpful marketing tips. They can also provide opportunities to grow your local customer base.

Do I need any specific permits or licenses to open a laundromat?

Yes, it also needs general business and local permits. Also, opening a laundromat may need permits for water use, waste, and the environment.

You should check with your local government and the Coin Laundry Association. Do they have any specific requirements for the coin laundry industry? Ensuring compliance with health and safety standards is important for smooth operations.

Should I consider franchising or opening an independent laundromat?

The choice is between starting a franchise laundry and your shop. It depends on what you want, your experience, and how much help you expect to need. Going with a franchise means you get a well-known brand and a business plan that already works. This can make things less risky if you’re new to this.

But, often, you’ll have to pay upfront costs and ongoing fees. If you start your laundry shop, you’ll have more control over how you advertise. You’ll also have control over the machines you use and how you run things day-to-day.

Both choices have their good points. It’s important to think about what suits you best, do your research on the market, and check your budget.

About the Author

how to make a laundry business plan

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Laundry Shop Business Plan: Complete Guide

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  • January 31, 2023

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👇 Check all our resources on laundry shops 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it’s important to get all the details right.

An executive summary is simply a summary of your business plan, highlighting all the important sections and the funding ask.

Why you need a business plan for a laundry shop

The only reason you would want a business plan is to get a clear roadmap when executing your business strategies from start to finish. This is important when considering a business as competitive as a laundromat , where a lack of attention to minor detail could have a massive impact on the revenue potential. Ideally, your business plan should help you achieve one of the following objectives;

  • Help secure funding from banks or other lenders (think about a SBA loan ).
  • Get financing from private investors (angel investors, private funds, etc.)
  • Obtain a public or private grant

How to write an executive summary for a laundry shop

The structure of any executive summary is always the same, same goes for laundry shops.

Business Overview

What’s your business name? What is your business model? Do you operate a dry cleaning or a laundromat? This section should contain the answers to all these questions and more.

Note that entrepreneurs have 2 business models to choose from when starting a laundry shop. You may want to purchase a franchise or instead open an independent shop. This needs to be crystal clear from the outset in this section.

Other important elements to consider here include the services you plan to offer, the location of your shop and the legal structure of your company.

Market analysis

In this section, you should summarise the market research you would have conducted as part of your business plan. Indeed, conducting a proper market analysis will give you an accurate estimation of the total number of customers that may visit your shop every month.

For example, do you have a clear picture of the exact number of laundry shops in your area? If you are launching a laundry shop within a busy neighborhood, then what’s the competition like?

Other important elements that will come up at this point include the region’s demography and the demand for laundry services, ultimately determining your pricing strategy . 

Management & People

Expand here on the management team and their experience in the industry. Also, make sure you have a clear organizational structure with the different teams and their reporting lines.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

There’s no better way to conclude the executive summary than by laying out the objective of your business plan: to raise funding from investors, banks or to obtain a grant.

Therefore, answer the following questions here: What loan/investment/grant are you seeking? How much do you need? How long will this last?

how to make a laundry business plan

2. Laundry Shop Business Overview

A business overview is exactly what it sounds like: a description of your company and what it offers to your target customers. For a laundry shop, the focus will be on your specific services, how every product is priced, and who your target market is.

Here are the different sub-sections you should cover here:

As part of the business overview section, describe the history of your laundry shop, covering your interest and reason for starting the business today. Explaining the rationale and the “why you” to investors goes a long way.

For example, if your analysis showed that most laundry shops in the region welcome customers to come in for their cleaning services, you could offer pickup and delivery services instead, to stand out from the crowd.

Business Model

The business model answers specific questions about your laundry shop. For instance, will you purchase an already established franchise or start from scratch? Also, are you opening an independent store or opting for a partnership?  

Laundry Services and Products 

There’s no limit to the number of services and products you can offer at your laundry shop. However, you need a clear strategy to truly stand out from the crowd and target the desired market base. Most importantly, you need to show the potential investors why they should trust your business model and nothing else. 

A standard laundry shop in the US will almost certainly focus on washing, drying, and folding services. However, you can take it a notch higher by offering additional services like dry cleaning, ironing, and stain treatment. Be clear if you cater to a specific target market like colleges, toddlers (diaper services), restaurants, animal shelters, inns, or hospitals. 

how to make a laundry business plan

Pricing Strategy

What’s a fair price for laundry services? Such questions are best answered after assessing your target audience and other important details related to the laundry shop business. Of course, you don’t have to go overboard when setting your prices for a new start-up. 

On average, laundry services cost about $2.00 per load in most US states. So, this could be a good starting point as you continue to explore the market to determine the most reasonable prices for your audience. 

Generally, the cost of laundry services depend on the location and quality of services. While most laundry services that allow clients to drop off their laundry for cleaning charge by weight, some will help customers pick the desired services from the menu.

Target Audience

For a laundry shop business, it’s important to find out if the local area even needs your services in the first place. And even after identifying an obvious market gap, you will want to dig deeper to find out what the customers will appreciate most about your business and why they need laundry services. 

Knowing your target market not only helps you attract and retain new clients but also shows the lenders the viability of your business model. 

how to make a laundry business plan

Legal Structure

The legal structure is the last element you may want to include in your laundry shop’s business overview section. Most laundry shops in the US are operating as a limited liability company (LLC). 

But as you may already know, the legal structure is never a one-size-fits-all affair. So choose a structure that matches your needs between a corporation or a partnership.

how to make a laundry business plan

Laundromat + Dry Cleaning Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Laundry Shop Market Analysis

A proper market analysis is another very important section in your laundry shop business plan, helping you showcase your wealth of knowledge about the market. And that’s exactly what many investors will want to see. 

For a laundry business, setting up your shop in a busy location with lots of apartments might be a goldmine, helping you reach out to a large audience in little to no time. Unless you want to spend a couple of hours on the road traveling to offer your pick and delivery services, you will want your laundry shop to be as close to the target market as possible. 

Laundry Shop Market Trends

As part of a comprehensive market analysis, ensure you understand the market trends before jumping on the laundry shop train. An overview of the current market size and a prediction of the future growth opportunities should help you make clear business decisions. 

How big is the laundry industry in the US?

It’s always good to present a few numbers for the US market. For example, you could use the US market size of $10 billion in 2020, expected to grow by 4% annually from 2021 to 2028.

how to make a laundry business plan

How big is the laundry industry in your area?

However, there are good chances you will want to be as specific as possible by restricting your analysis where you plan to operate instead. Indeed, whilst the US market for laundry facilities might be growing overall for certain reasons, it might not be the case at all in your area.

This can be as easy as listing all the different laundry shops (laundromats, online on-demand delivery / pickup laundry, dry cleaners) in your area.

How fast is the laundry industry growing in your city?

Now let’s look at growth.

Here, you can use the number of laundry shops in your city. For example, assuming there were 20 shops in your city in 2020 and 24 in 2022, we can assume your market is growing at +10% per year.

Laundry Shop Competitor Analysis

A healthy competition puts you on your toes, ensuring you work hard to improve your services and never stay in your comfort zone. However, competition only makes sense if you are smart enough to understand your competitors’ biggest deficiencies.

After finding out the number of laundry shops in the area, some of your biggest competitors in the field, and the services they offer, you will want to go a step higher to evaluate other vital elements. 

For example, you may want to know how much your competitors charge for the same laundry services, the average number of employees and their salaries, and the estimated number of customers they serve every month. The data you obtain from such analyses should help you make smart decisions, fully motivated to meet your clients’ expectations. 

Laundry Shop Customer Analysis

Now that you know the market trends and the level of competition, who exactly are you selling to? This is more or less the same as the target audience, and everything still hinges on the nature of the individuals you intend to serve. 

You can deduce this information from the competitive analysis , taking note of the need for laundry services in the area and the region’s demographic pattern. Find out if the local community appreciates online booking because that will force you to design a reliable website with a user-friendly booking section. 

how to make a laundry business plan

4. Sales & Marketing Strategy

The sales and marketing strategy section of your business plan should include information on how you will attract new customers to your laundry shop.

Keep it simple by answering specific questions about your business. For example, what marketing channels are best suited to your target audience? How will you know that your marketing strategy is working? What’s the estimated marketing budget? And do you plan to include incentives like bonuses and offers to attract new clients within the first few days/weeks of operation? 

Laundry Shop Marketing Channels

You will never run out of options when it comes to the marketing channels for a laundry shop business. The only question is whether the chosen strategy suits your target market.

Ideally, the chosen marketing channel should be creatively designed to deliver results while helping you outshine some of your biggest competitors in the field. And there are numerous options, including;

  • Social media ads (Facebook, Instagram)
  • Local pay-per-click campaigns (e.g. Google Ads )
  • Website 
  • Partnerships (with corporates, hotels, fitness clubs, etc.)

What Are Your Unique Selling Points (USP)?

A unique selling point explains how you stand out from the competition. This section includes a specific feature that customers can only find in your business and should be communicated concisely. 

Your USPs separate your business from competitors, and help customers make a decision between one laundry shop and another.

Of course, a unique selling point varies from one company to another, but some of the key factors that should guide your decision include;

  • Price : you may be cheaper vs. your competitors
  • Location : your laundry shop might be closer to your target customers
  • Quality : you offer higher-quality services and/or faster turnaround
  • Services : you might offer an online booking service with the ability for customers to order pickup and delivery so they don’t have to leave the comfort of their home

5. Management & Organizational Structure

The 5th section of your laundry shop business plan should be about people. It should include 2 main elements:

  • The management team and their experience / track record
  • The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of laundromats would need more detail vs. an independent laundromat.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

how to make a laundry business plan

Organizational structure for a laundry shop

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

how to make a laundry business plan

6. Laundry Shop Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your laundry shop is an attractive investment.

There should be 3 sections to your financial plan section:

  • Your historical financials (only if you already operate the business and have financial accounts to show)
  • The startup costs of your project (if you plan to open a new laundromat , purchase new washing machines, renovate your facilities, etc.)
  • The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a laundry shop, startup costs are all the expenses you incur before you open the space to your customers.

These expenses typically are:

  • The lease deposit for the space you rent (if your decide to rent)
  • The loan downpayment for the purchase price of the building (if you decide to buy with a mortgage)
  • The design and renovation of the existing facilities
  • The equipment (washers, dryers, coin machine, etc.)

The total startup costs depend on a number of factors, such as the type of business model (laundromat vs. dry cleaning), the quality of the building (whether there is a lot or remodeling to do or not), the number and quality of the machines, etc.

As an example, it costs on average $151,000 to $490,000 to start a laundromat with 15 front-loaders and 10 dryers. For more information on how much it costs to open and run a laundry shop, read our complete guide here .

Laundry Shop 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your laundry shop business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

  • How much revenue do you expect to generate over the next 5 years?
  • When do you expect to break even ?
  • How much cash will you burn until you get there?
  • What’s the impact of a change in pricing (say 20%) on your margins?
  • What is your average customer acquisition cost (CAC) ?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

  • The number of customers over time ;
  • Your expected revenue ;
  • Operating costs to run the business ;
  • Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs . For more information, read our complete guide here .

how to make a laundry business plan

7. Funding Ask

This is the last section of your laundry shop business plan. Now that we have explained what your laundry shop is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

  • How much funding do you need?
  • What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
  • How long will this funding last?
  • Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

  • What percentage of the total funding the loan represents?
  • What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

  • What percentage ownership are you selling as part of this funding round?
  • What is the corresponding valuation of your business?

Use of Funds

Any laundry shop business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in buying the real estate? Or will it cover mostly the cost for the acquisition of the machines?

Those are very important financial questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our laundry shop financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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Top 10 Laundry Business Plan Templates With Examples and Samples

Top 10 Laundry Business Plan Templates With Examples and Samples

Samradni Pradhan


The idea of laundry service is a product of Western culture, where customers go to a store and wash their clothes using a washing machine and detergent. When a single washer doesn't work, laundry services clean the fabric on a larger scale. Hotels, restaurants, hospitals, and other locations that need regular fabric cleaning extensively use these services.

Like any other business, a laundry service needs a thorough business plan that includes the objectives and a strategy for achieving them. This plan will encompass operational details, staffing needs, financial evaluation, market analysis, customer assessment, and more. It aims to assess the firm's feasibility comprehensively. A well-executed business plan ppt will aid entrepreneurs in securing capital and loans for maintenance, expansion, and growth.

This blog will discuss the best laundry business plan templates for your company.

Best Laundry Business Plan Templates

Table of contents, 1. executive summary, 2. company overview, 3. industry analysis, 4. customer analysis, 5. competitor analysis, 6. swot analysis, 7. porter's framework, 8. marketing plan, 9. operational plan, 10. financial plan.

Getting clean clothes is only one aspect of laundry – the other is improving the overall service. Furthermore, when launching a laundry business, many possibilities are challenging to track. Our templates are helpful in this situation.

Using our comprehensive business plan template gives your business ideas a canvas and a notebook. These templates were created explicitly with the needs of a laundry and dry-cleaning business plan in mind. This blog will cover details on the top 10 pages of the complete deck. After downloading, you will get 65-page Doc, PDF, and XLS files.

An executive summary should highlight your laundry business's distinctive value proposition, mission, and vision. Investors can swiftly determine the organization's viability by viewing your fundamental goals and essential tactics.

In our Executive Summary section, you will get templates for:

1.1 The Quick Pitch: Provide an impressive and brief introduction, highlighting the key characteristics and value propositions that make your laundry business stand out.

1.2 The Entity Profile: Create an easy-to-understand visual representation of your business structure and unique brand strategically designed to capture the attention of investors and partners.

Executive Summary

Download this business plan

(Looking for a specific commercial business plan for your laundry services, look no further than our business plan ! Commercialize your services the right way)

Commercial Laundry Business Plan

Download this presentation

You may inspire trust in potential investors by clearly representing your company's objectives, culture, and long-term goals. This section is an opportunity to demonstrate your enthusiasm and dedication, an aspect that lures investors who share your values and vision.

In our Company Overview section, you will get templates for:

2.1 Vision and Mission: Create a compelling mission and vision statement to lead your laundry business to success.

2.2 Company Goals and Objectives: Understand exactly what you want to accomplish with your laundry business, creating a transparent and inspirational roadmap to success.

2.3 Start-up Summary: Provide a glimpse into your laundry business’s history, revealing how it started, how it has been structured, the use of coin-operated machines , and fundamental elements forming the foundation for your creative process.

2.4 Market Gap Analysis and Business Statement: Unlock untold potential in the laundry industry and showcase your unique business brand identity, positioning your brand as a leader.

2.5 Services Portfolio: Showcase a wide range of high-end laundry services .

2.6 Key Success Factors: Identify the key elements defining your laundry business strategy, paving the way to success in design and aesthetics.

Company Overview

(Given the growth of on-demand laundry services, your interest may be piqued to explore our business plan designed especially for those needs, download it right away)

On-Demand Laundry Business Plan

The Industry Analysis section provides an in-depth analysis of the laundry industry’s current state and trends. Investors are looking for high-growth businesses to invest in. This section provides insights into the market size, key industry trends, and new opportunities. It places your laundry business in a position to understand the dynamics of the industry, making it more appealing to investors looking for growth industries to invest in.

In our Industry Analysis section, you will get templates for:

3.1 Market Analysis: Dig deep into the world of laundry, discovering hidden gems and uncovering industry leaders that will shape your business for years.

3.2 Market Trends Tracking: Stay ahead of the rest by keeping an eye on the latest trends to capture the attention of today’s customers.

3.3 Major Challenges and Solutions: Fearlessly take on industry challenges, creating cutting-edge solutions that ensure continuous growth for your laundry business.

3.4 Growth Drivers Identification: Develop strategic plans and identify the crucial factors that will drive your laundry brand to rapid growth and long-term success.

3.5 Geographical Market Analysis: Customise your strategy to the regions in your target market, allowing for smooth growth that aligns with regional preferences and meets unique needs.

Industry Analysis

(If your business caters to fresh laundry services, we have just the apt resource for you to explore! Download our fresh laundry services business plan template today!)

Fresh Laundry Service Business Plan

Understanding your customers is crucial to attracting investors to your business. In this section, demonstrate your understanding of your customers, including their needs, preferences, and characteristics. Investors want to know that you've figured out what kind of market you're in and develop strategies to attract and retain customers.

Our Customer Analysis section offers comprehensive templates for:

4.1 Target Market Definition: Create a crystal clear view of the customer or business segments in which your laundry services excel, ensuring a precise and measurable market approach.

4.2 Buyer Persona Development: Build a detailed profile of your perfect customer, from age and gender to preferences and behaviour. This will help you personalize your services precisely, skillfully meeting your customer’s needs.

4.3 Market Sizing Analysis: Understand the size of your laundry market, calculate the market share that your brand can grab, and paint a picture of the opportunities that are waiting for you in your business environment.

Customer Analysis

Investors love businesses well-versed in competition and know laundry care growth statistics . This section will give you insights into your competition's strengths and weaknesses. This will help investors evaluate your business’s competitive edge. 

In our Competitor Analysis section, we provide templates for:

5.1 Major Players: Identify and analyze the top competitors and key players driving the laundry market in your area.

5.2 Attributes Comparison: Conduct in-depth research, creating meaningful comparisons of the key characteristics and features that distinguish different laundry products and services on the market, allowing you to position your products strategically.

Competitor Analysis

A SWOT, short for Strengths, Weaknesses, Opportunities, and Threats- Analysis is a must-have tool if you’re looking to self-assess your business. It helps investors understand your laundry business’s strong suits and weak spots and its external opportunities and threats. On this page, you’ll see how to identify and mitigate your business’s risks while taking advantage of its strengths. This will make your business more attractive to risk-averse investors.

SWOT Analysis

Porter’s Framework looks at the competitive forces in your industry. Investors want to know how your laundry business is positioned in the market and its resilience to competitive pressures. Showcasing your competitive strategies and market positioning can draw in investors looking for businesses with a strong market presence and a long-term competitive advantage.

Porter's Framework

The Marketing Plan includes information about how to attract and engage customers. Investors are looking for a comprehensive marketing plan that can aid with brand development and building a customer base. A successful marketing plan appeals to individuals and investors who recognize the importance of effective marketing for business growth.

In our Marketing Plan section, we provide templates for:

8.1 Sales Strategy: Create a custom sales plan carefully crafted to exceed your laundry business’s financial goals and aspirations.

8.2 Promotional Strategy: Shine a bright light on your marketing and promotion strategies, creating excitement and a lasting legacy for your laundry brand.

8.3 Pricing Strategy: Discover the secret to your pricing strategy that seamlessly combines profitability and unmatched competitiveness, setting the benchmark in the laundry industry.

8.4 Sales Funnel Optimization: Navigate the captivating experience from discovery to customer satisfaction with the laundromat's business growth . Optimize every sales funnel stage to maximize efficiency and delight in your laundry experience.

Marketing Plan

On the Operational Plan page, you can outline your business’s daily operations, including personnel, operations, and technology. Having a well-thought-out operational plan helps investors trust that your business will meet its goals and continue to grow.

In our Operational Plan section, we provide templates for:

9.1 Retail Selling Strategy: Lead the way to retail success with a strategic plan for selling your laundry refurbishment, demonstrating your sales skills and tactical thinking.

9.2 E-commerce Sales Strategy: Get ahead of the competition with a comprehensive plan and budget to take over the online market with your unique laundry services.

9.3 Milestones and Achievements: Brighten up your laundry business’s journey by highlighting the critical turning points and impressive successes.

Operational Plan

The Financial Plan is essential for investors as it gives them a better understanding of your laundry project management finances. This section guides them in estimating their potential returns on investment. 

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Turn your business goals into a plan that will help shape the financials of your laundry business with professional ironing and folding .

10.2 Revenue Model and Sales Forecast: Show off how your laundry business makes money and how it can grow.

10.3 Break-Even Analysis: Getting to the bottom of what's holding your laundry business back from breaking even is a big step to making money.

10.4 Projected Profit and Loss Account: Draw a clear picture of what your laundry business can do financially, how much money you can make, how much you need to spend, and how much you can expect to make.

10.5 Projected Cash Flow Statement: Make sure your laundry business runs smoothly by observing how much money you expect to make.

10.6 Projected Balance Sheet: Get a complete picture of what your laundry business is expected to make, what it will owe, and what it's worth. That way, you can ensure your finances are as transparent as possible.

10.7 Scenario Analysis: Explore different scenarios to see how different conditions and risks could affect the financial strength of your laundry business.

10.8 DCF Valuation: Using discounted cash flow (DCF) analysis, you can determine how much your business is worth today in the laundry industry.

Financial Plan

We have so much more to offer

We hope this blog has given you an idea of the amazing content you could gain from this business plan. But this is just the beginning. Upon downloading this business plan, you'll receive all 65 pages and all the valuable content it contains. Starting a laundry business is no easy feat, but we can simplify it. You can download the entire business plan in an easy-to-edit PowerPoint to modify it per your business’s requirements.

FAQs on Laundry Business Plan

1. what is a laundry business plan.

A laundry business plan is a thorough document outlining the plans and goals for starting and running a profitable business. It includes essential elements, including market analysis, financial estimates, marketing plans, and operational strategies. It acts as a road map for business owners, guiding them through the difficulties of the laundry sector and, if necessary, obtaining capital.

2. How profitable is a laundry business?

A laundry business's profitability can vary significantly based on variables including location, pricing, and services provided. A successful laundry operation can make a profit, but success demands careful planning, effective management, and efficient operations.

3. How do I start a laundry business plan?

A laundry business strategy contains the following steps:

  • Examine the market and rivalries.
  • Identify your offerings and target market.
  • Construct a thorough financial plan.
  • Create operational and marketing plans.
  • Describe your objectives and goals.
  • Seek for expert guidance if required.

4. What are the 3 types of laundry business?

There are three primary categories of launderettes:

  • Coin-operated machines are used by patrons in self-service launderettes to wash and dry their clothing.
  • Laundries that provide complete service, including washing, drying, folding, and ironing.
  • Commercial laundry services: Taking care of significant volumes of uniforms and linens for corporations, hotels, and healthcare facilities.

5. What are the risks in the laundry business?

The following are typical risks in the laundry industry: - Equipment failures and maintenance expenditures.

  • Variable utility costs.
  • The opposition from competing launderettes.
  • Changes in market demand.
  • Adherence to regulations and environmental issues.
  • Difficulties in managing and training employees.
  • Economic downturns impact consumer spending.

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How to start a laundry business.

How to Start a Laundry Business

Despite the constant need for clean clothes, many don’t have time to handle this simple task. In fact, laundry is often rated as the least favorable household chore.

Given the constant need for clean clothes, this $40 billion dollar industry is a lucrative business to get involved in. If you are thinking about becoming a laundry entrepreneur, take a look at the following strategies on how to start a laundry business.

Start a Laundry Business

Laundry Business

Gain Experience in the Laundry Industry

While running your own laundry business does not require any specific qualifications or experience, it’s a good idea when entering any business to have experience in the industry. With this in mind, it may prove valuable to take a job in a laundry facility, so you can learn more about the trade and what customers want.

Carry Out Market Research

Before you begin the venture, conducting market research can be an effective way to ensure there is demand for laundry services in your area. Carrying out market research will help you determine how customers are likely to respond to your new venture.

Write a Business Plan

All business ideas should start with a business plan . Even if you are not planning on getting a bank loan or venture capital for your business, a business plan will give you a deeper understanding of the market.

Your business plan should start with a list of the services you will provide. Will you deliver the laundry back to customers or offer any specialized cleaning services, such as dry cleaning or ironing?

A business plan will give you clarity about where you are heading and help you stay organized and remain on track.

List the Items You Will Need

Starting a laundry business might be more expensive than you think. When writing your business plan, jot down all the equipment and items you will need, including washers, dryers, detergent, hangers, and so on. These items will need to be factored into your budget to ensure your venture is financially viable.

Laundry Business

Determine Your Target Market

It’s important every entrepreneur picks a target market to go after. When writing your business plan and getting your idea off the ground, think about who your target market will be. With a laundry business, your target market could be fairly broad, ranging from elderly customers who aren’t able to take care of the washing themselves, to busy working moms who don’t have time to wash the family’s laundry, to students who don’t have their own washer or dryer at home.

Mapping out who your target markets are is vital when it comes to marketing your business.

Pick a Prime Venue

If you’ve got laundry facilities at home such as in your garage and you live in a place that’s accessible for customers to drop off and pick up their laundry, you may want to operate your laundry business from home.

Failing that, look for a prime venue for your start-up that’s in a great location, such as on a busy street, to help get the business up and running. Naturally, the price of renting the venue will need to be factored into the business expenses and taken out of potential profits.

Space that has off-street parking is attractive as this makes the dropping off and picking up process more convenient for customers.

Distinguish Your Laundry Business from Competitors

Besides making sure you have a good location, think about ways you will distinguish yourself from competitors. You may want to offer specialized services, such as ironing and dry-cleaning items or offer lower prices than competitors.

When you open the business, encourage customers to come to you by offering ‘first week deals’ such as two loads of washing for the price of one.

Start to Market Your Business

Once you have everything in place to open your laundry business, start marketing your venture aggressively. From posting fliers to sending direct mail, and even getting your own website launched, there are endless ways to market your laundry business to different target markets.

Laundry Business

Think About Becoming a Laundry Franchisee

There are pros and cons to franchising .  But franchises come with a number of benefits, including the fact they provide everything you need to get your business up and running. Systems like Laundry Care partner with entrepreneurs seeking to provide laundry services to local residents and commercial customers and help them build a business.

As the brand and business model are already set up and established, entering a franchise contract can come with less risk than starting a business entirely from scratch.

Laundry Franchise: A Lucrative Opportunity

Laundry Business

If you’re considering entering the laundry business, one option worth exploring is becoming a laundry franchisee. While starting a business from scratch can be rewarding, franchising offers a range of benefits that can make the process smoother and less risky. Here are some key points to consider if you’re thinking about becoming a laundry franchisee:

  • Established Brand and Business Model: By choosing a laundry franchise, you gain access to an already established brand and business model. This means you don’t have to build your brand from the ground up, saving time and effort on marketing and advertising. Customers are more likely to trust a recognized brand, increasing the chances of attracting clients from the start.
  • Guidance and Support: Franchise companies often provide comprehensive training, support, and ongoing assistance to their franchisees. This support can range from initial setup guidance to ongoing marketing and operational support. Being part of a franchise network allows you to tap into the collective knowledge and experience of other franchisees and the franchisor.
  • Proven Systems and Processes: Franchises typically come with tried and tested systems and processes. These operational guidelines help ensure consistency and efficiency in running your laundry business. You’ll benefit from established workflows, quality standards, and best practices that have proven successful in other franchise locations.
  • Reduced Risk: While all businesses carry some level of risk, franchises can provide a degree of risk reduction. The established brand, support network, and proven business model contribute to a higher chance of success compared to starting a business entirely from scratch. Franchisors also tend to have a vested interest in the success of their franchisees.
  • Marketing and Advertising: Franchise companies often handle national or regional marketing and advertising campaigns, which can significantly benefit local franchisees. Collective marketing efforts can lead to increased brand recognition and customer acquisition. Additionally, the franchisor’s marketing expertise can help you develop effective local marketing strategies.
  • Franchise Fees and Agreements: It’s essential to thoroughly review the franchise agreement, including any initial fees and ongoing royalties or contributions. Understand the terms and obligations associated with the franchise before committing to the opportunity. Conduct due diligence on the franchise company’s reputation and track record.
  • Flexibility and Autonomy: While a franchise provides an established framework, there is still room for local autonomy and decision-making. Within the guidelines set by the franchise, you may have the flexibility to tailor certain aspects of your laundry business to suit your local market’s needs and preferences.

Expanding Services Beyond Traditional Laundry

Diversifying service offerings is a strategic way to cater to a broader customer base and enhance revenue streams in a laundry business. Moving beyond basic washing and drying, there are several value-added services that can be integrated to meet the evolving needs of customers and stand out in a competitive market.

  • Eco-Friendly Cleaning Options : With increasing environmental awareness, offering eco-friendly cleaning options can attract a segment of customers who are conscious about their ecological footprint. This can include using biodegradable detergents, energy-efficient machines, and water conservation methods. Marketing these green practices can also enhance the business’s brand image as environmentally responsible.
  • Ironing and Dry Cleaning Services : Including ironing and dry cleaning services provides a one-stop solution for customers. Busy professionals, for instance, would find value in having their clothes washed, dried, ironed, and ready to wear. These services command higher prices, adding a lucrative edge to the standard laundry offerings.
  • Express Delivery Services : Implementing a pick-up and delivery service adds convenience for customers and is particularly appealing to those with busy schedules. Offering express delivery options for faster turnaround times can cater to clients who need urgent laundry services, thus increasing customer satisfaction and loyalty.
  • Specialized Cleaning Services : Catering to niche markets, such as offering cleaning services for delicate garments, wedding dresses, or even bulky items like blankets and curtains, can attract a diverse customer base. This specialization can set a laundry business apart from standard laundromats that offer basic services.
  • Subscription Models : Introducing subscription-based models where customers pay a monthly fee for a set number of services can ensure a steady revenue stream. This model is beneficial for both the business, which gains predictable income, and customers who enjoy the convenience of regular services.
  • Laundry Apps and Online Booking : Developing a mobile app or an online booking system for easy scheduling of services enhances customer experience. Features like tracking the laundry progress, automatic billing, and notifications when laundry is ready for pickup or delivery can be included.
  • Partnerships with Local Businesses : Collaborating with local businesses, such as hotels, restaurants, or gyms, to handle their laundry needs can open new revenue channels. These partnerships can provide a consistent bulk of business, balancing the typically variable individual customer demands.

Before making a decision, carefully evaluate various laundry franchise opportunities, comparing costs, support, brand reputation, and alignment with your business goals. A well-chosen laundry franchise can provide a solid foundation for your entrepreneurial journey in the laundry industry.

The laundry industry presents a promising business opportunity, driven by the constant demand for clean clothes and the growing need for laundry services among busy individuals. Whether you choose to start your own laundry business from scratch or become a laundry franchisee, careful planning and strategic decision-making are essential for success.

Starting a laundry business allows you the freedom to create a unique brand and tailor your services to a specific target market. Market research, a comprehensive business plan, and effective marketing strategies will play a crucial role in establishing a strong customer base and differentiating your business from competitors.

On the other hand, becoming a laundry franchisee offers several advantages, including an established brand, proven business model, guidance, and ongoing support from the franchisor. Franchises come with reduced risk and the benefit of collective marketing efforts, making it an appealing option for those seeking a smoother path to entrepreneurship.

Ultimately, the decision between starting a standalone laundry business and becoming a laundry franchisee depends on individual preferences, resources, and entrepreneurial goals. Whichever path you choose, the laundry industry holds significant potential for growth and profitability, making it a lucrative venture worth exploring for aspiring entrepreneurs. Conduct thorough research, carefully weigh the pros and cons, and embark on your laundry business journey with determination and passion for success.

Photo via Shutterstock

how to start a hat business

Back then, laundry is done by yourself. But now, you can outsource it as long as you have some money to pay for it. It saves your home a location for a washing machine.

What are the things to consider when purchasing commercial washing machines? Not like other pieces of equipment, there are crucial things to know that will help you get the ideal laundry system for your demands especially if these machines will be used for business purposes.

Hi Roughly how much is needed to establish Laundry Business?

Thank you for this guide in preparing a Laundry Business. Do you know a Laundry machine supplier who can provide help up to the installation?

I would like to own a laundry franchise in Canada

What types of machine do you think is best to start these business..

How much do I need to start laundry business?

How to raise funds to buy commercial washer dryer.if help notify pls

How much do I need to start a laundry business. What are the equipment to use. How can I start small.

hi. am a university student from/in uganda with interest in starting a laundry business. so my questions is what do i need especially the type of washing machine, what do i need to do and what do i expect

Help me with guidelines on estimated initial capital approximately to start a Laundry Business As a small business iinterprenuer I need this guide

How can I go about starting a laundry business in my area, and how would I start to pursue the next steps. Like seeking for the machines (washer and dryer) Do I have to find a place that sells them in bulks?

Hi thanks for the heads up. Please list for me the set of equipment that l ought to buy that can help me start the business. Including but not limited to a machine that can iron

Kindly advise,I need to start opening laundry business,I need to start with two washing machine and dryer

what franchises are out there for a laundry business

How much roughly do you need to start your own business(laundry)

Iam so interested in the laundry business please help me for it to be successful , for the start what will I need

I have written a post on how to start a laundry business, but after reading your content I envy you. You have covered most required necessities to start a Laundry Business. Thank You.

Thank you so much; this post is beneficial for everyone who wants to start their laundry business and purchase coin-operated laundry equipment. However, could you please give me a rough idea of the basic costing to start a new laundry service?

Thanks for sharing this with us. Very interesting information, worth recommending. A good blog always comes-up with new and exciting information and while reading this article, I do get a vibe that this blog really has all those qualities. I will definitely recommend this article to my friends and other communities.

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A Step-by-Step Guide to Starting a Successful Laundry Business

A Step-by-Step Guide to Starting a Successful Laundry Business

You’re one of the elite few who see the financial opportunities in starting a laundry service. You have the skills and ambition to pull it off—but where to start?  The good news is, you’re not on your own. With your innate business savvy and this step-by-step guide, you can start a profitable laundry business this year.  Remember: every successful laundromat business plan started from the ground up. No matter how hungry you are to open your doors for business, taking the time to build a strong foundation now will help your business thrive long term. Here are the proven steps (with a checklist to follow along) for how to successfully start a laundry business.

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8 steps to starting a laundry business

1. do your research.

Rome wasn’t built in a day, and such is the case for your laundromat business. Take the time to learn about the industry and most importantly, the strengths and weaknesses of your competitors.

Join the Coin Laundry Association (CLA) for a full suite of resources for both aspiring and seasoned laundromat owners. Here you’ll learn the ins and outs of the industry, get updates on industry events and innovation, and score important tips from long-term laundromat owners.

Your business opportunities are dependent on your local competition. Beginning with a simple Google search, identify the existing laundromats in your area. Take note of their business names, locations, Google ratings, services, hours of business, and prices:

How does each of these laundromats compare to one another?

Do they have websites and marketing?

What is their customer service like?

What types of customers are competitors serving?

Is there room to serve these same customers with a different service, provide a different type of service to a new type of customer, or add value in other ways that are not currently being served in the market you are exploring?

Asking these questions will help you begin to determine your market opportunities.

There are also many resources and coaching opportunities in the industry. The Laundromat Resource and Laundromat Millionaire both provide a wealth of insight into the industry, getting started, and creating financial freedom.

2. Decide what kind of laundry business you want to start

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The most common laundry services include:

Coin laundry : As described in the scenario above, this is a public service designed for anyone needing self-service laundry.

Private laundry within multi-tenant buildings : The laundry room nested inside apartment buildings that don’t have in-unit laundry available.

Commercial laundry : Specifically for uniforms, restaurant and hotel linens, and other industrial laundry needs.

Wash and fold service : The luxury standard of laundry services. While coin laundry is a DIY service, wash and fold takes the burden off the customer and puts the laundry pros in charge of cleaning. Of course, you can charge more for a service like this.

Pickup and Delivery : A full-service experience. Pickup and delivery is the step up from wash and fold, which allows you to pick up their laundry for them, wash it, and deliver it back to their doorstep. It allows you to tack on extra charges and doesn’t force the customer to lift a finger.

3. Buy a Laundromat

As you explore your options for getting into the laundromat industry, you might decide you want to purchase an existing business rather than starting from scratch. This path can be a time-saver and also comes with its own unique set of opportunities and challenges.

How to Buy a Laundromat

Purchasing an existing laundromat isn't as simple as handing over a check; it needs careful planning, research, and due diligence. Here's the general process:

  • Find a Laundromat for Sale: The first step is to find an existing laundromat that's up for sale. You can do this through online business marketplaces, local classifieds, or with the help of a business broker.
  • Due Diligence: Once you've found a laundromat you're interested in, it's time to dig deep into the financials and other details of the business. Look at the revenue, expenses, cash flow, and profit margins of the laundromat. Consider hiring an accountant or business appraiser for a professional assessment. Be sure to consider tips on conducting comprehensive due diligence .
  • Finalize the Purchase: If everything checks out and you're happy with what you see, the next step is to negotiate a fair purchase price. From there, you'll go under contract, arrange financing if necessary, and eventually close the sale.

Benefits and Drawbacks of Buying an Existing Laundromat

  • Established Customer Base: One of the biggest advantages of buying an existing laundromat is that it comes with a pre-existing customer base and equipment. This means you'll have revenue from day one.
  • No Need for Initial Setup: All the hard work of finding a location, securing permits, and buying equipment has already been done. You can jump right into running the business.
  • Existing Systems and Processes: The previous owner will likely have systems and processes in place for managing the business, which can make your transition smoother.
  • Old Equipment or Undesirable Location: You might inherit outdated equipment that requires replacement, or the laundromat might be in a location that isn't ideal.
  • Hidden Costs: Be wary of hidden costs such as unpaid bills, pending legal issues, or necessary upgrades.

Working with Brokers

A business broker can be an invaluable resource when buying a laundromat. They can help you find businesses for sale, guide you through the due diligence process, and assist with negotiations and closing procedures.

When choosing a broker, look for someone with experience in the laundromat industry, a solid reputation, and a track record of successful transactions. Remember, a good broker works for both the buyer and the seller, aiming to facilitate a fair and mutually beneficial deal.

4. Choose a name for your laundry business

A great company name encompasses what your business does! There are a few different directions you can take with naming your laundromat. If it’s not already taken, you can use the name of your town or city followed by “laundromat,” or you can get a little more creative with it if that suits you. Either way, your business name should tell your customers, unmistakably, that you offer laundry services. 

Another good tip is to use proper spelling in your name so you’re easy for customers to find when searching on Google. If you’re stumped, check out this laundromat name generator for inspiration!

5. Create a laundry business plan for success

Your business plan is like a compass. It should define in detail your company’s objectives and how you’re going to reach them. Whenever you make a decision for your laundromat business, turn to the business plan!

Consider these points on your journey to a profitable laundromat.

Mission statement

Your mission statement is a declaration of your business’ culture, values, and purpose for existing. This will act as your north star in all business dealings.

Services & pricing

Define concretely what services you plan to provide. Determine pricing and the products you’ll need to carry out your laundry services. In the laundromat industry, pricing is directly related to the quality of service you provide, the customer experience, and the market that your laundromat is operating within. 

Customer experience

Decide what kind of customer service you want to emulate in your business. Ask yourself: how do I want my customers to feel when they experience my laundry services?

Market analysis

Describe what you know about the laundromat industry. And more importantly, identify how your business model fills a niche in the local market. Confirm that your laundry business will solve a problem or fulfill a need in your local area. Your success depends on supply and demand!

Financial plan and budget

Record all your financial statements, balance sheets, and expenses included in establishing your business. This is also an opportunity to create sales targets for your first few years of business. When building your budget, include costs related to employees, equipment, maintenance, permits and licensing, marketing, utility costs, and all other overhead needed to run your business. If you think you'll need financing assistance , you'll want to work with lenders that know the industry.

6. Laundromat Business Cost

Building a solid understanding of the costs involved in starting a laundromat is essential to the success of your business venture. Here are some of the main cost considerations:

Initial Costs

  • Location: The leasing or purchasing of premises for your laundromat can vary greatly based on location, size, and condition of the property. A suitable space could cost anywhere from $100,000 to $200,000 to purchase, while leasing can range from $2,000 to $10,000 per month, depending on the size and location of the property.
  • Equipment Costs: Commercial-grade washing machines and dryers can range from $1,000 to $10,000 each. For a modest laundromat with 15 washers and dryers, the equipment cost could be around $75,000.
  • Renovation or Setup Costs: Depending on the condition of the premises, the costs to renovate and set up your laundromat can be considerable. These costs, which include plumbing, electrical work, and installation of equipment, could range from $200,000 to $500,000.
  • Licensing Fees: Business licenses and permits are a necessary part of starting any business. These can go from $100 to $500 depending on your location.
  • Marketing and Advertising Costs: A budget for your grand opening, initial advertising, and ongoing marketing efforts is necessary for getting the word out about your new laundromat. You should budget at least $1,000 to $2,000 for your launch and plan for ongoing marketing costs.

Recurring Costs

  • Utilities: Utilities are a significant recurring expense for laundromats, as your washing machines and dryers will use substantial amounts of water and electricity. These costs can vary greatly, but you can expect to spend several thousand dollars per month on utilities.
  • Maintenance and Repair: Regular maintenance is essential to keep your machines running smoothly, and unexpected repairs can add up. Plan for this cost to be around 20% of your gross revenue.
  • Staffing: If you plan on having staff, this will be another monthly cost. Depending on how many employees you have and their hourly wage, this could range from $1,000 to $4,000 per month.
  • Rent or Mortgage: If you're leasing your premises, you'll need to include the rent in your costs. If you've taken out a loan to buy your premises, you'll have mortgage payments.
  • Insurance: Business insurance can cost anywhere from $500 to $2,000 per year for a laundromat, depending on a variety of factors including location, size of your laundromat, and coverage levels.

Financing Options

Common ways people finance their laundromat businesses include small business loans, personal savings, or investor capital. Small business loans, particularly those backed by the Small Business Administration (SBA), can be a great way to get the funding you need.

If you're considering purchasing new equipment, Cents Capital can provide financial assistance, offering competitive financing options designed to help entrepreneurs start and expand their laundromat businesses.

Find a location that checks all the boxes

Location, location, location! Searching for the perfect spot is one of the most important uses of your time in planning your laundromat business—and one of the biggest factors in your chances for success. Choose a location heavily populated with apartment residents, college students, tourists, hotel and motel visitors, and big families. Keep in mind, though, it’s not as simple as picking a storefront on the most desirable block—you must learn the ordinances and laws that determine where laundromat businesses can operate in your local area.

You should also familiarize yourself with local zoning laws and historical challenges before settling on a spot. One way to make this simpler is by buying an existing laundromat , rather than opening a brand-new one.

6. Acquire the appropriate permits

Look into the state or local business administration for important information on licenses needed to run a coin-operated laundromat in your area. There may be specific permits you must get in order to be compliant with laws like how to manage wastewater. Figuring out what your business requires to operate legally can be tedious and confusing, so refer to the U.S. Small Business Administration (SBA) to learn what forms you need to fill out.

7. Purchase the equipment for your laundromat

If you build it, they will come. Your laundromat doesn’t need to be the Field of Dreams, but outfitting it with high-quality, easy-to-use machines is a must! Whether you need to buy all or some new equipment depends on if you are planning on opening a laundromat or buying an existing one.

Keep in mind, the laundry industry is not one known for its cutting-edge technology. So even if you buy an existing laundromat full of machines, you’ll likely need to buy some new equipment. This may seem expensive at first glance, but what’s even pricier is having to constantly repair broken machines or lose customers due to a lack of available, working washers and dryers.

When shopping for machines you have options. Smaller machines can sell for under $1,000 a pop, while bigger ones can go for upwards of $5,000 to $10,000 each. What you choose to purchase will depend on a variety of factors including the size of the population you plan on servicing, how much space you have in your store, eco-friendly options , and your budget. 

Cents has built a network of distributors across the country. If you're looking to purchase new equipment, reach out to us and we can help connect you to the right distributor to fit your laundromat.

8. Create a marketing plan for your laundromat

Laundromats might serve as a quintessential retro backdrop, but your approach to getting and keeping customers should be as modern as it gets. And don’t get caught kicking the can down the road—even before opening your doors for business, you should have a solid marketing plan in place. Use these tried and true methods for marketing your laundromat and you’ll be one step closer to success:

Get involved in your community : Make yourself more recognizable by sponsoring local events, partnering with other businesses, and hosting charity fundraisers at your laundromat.

Create a Google Business profile : When customers search “laundromats near me” in their web browser, your business will pop up. You’ll be able to showcase pictures of your laundry business, the address and phone number, hours of operation, and even promotional offerings.

Set up Search Engine Optimization (SEO) : You’re serving a specific geographic radius and therefore rely heavily on local customers being able to find your business. That’s why you’ll want a strong SEO strategy. This will push your business to the top of the search result pages and help you convert more customers.

Leverage social media : This will help you connect with potential and current customers and promote your business. Social platforms like Facebook, Twitter, and Instagram let you share photos and information about specials, new services, or upcoming events. This is also a great avenue to communicate with your audience.

Run discounts and promotions : Offering discounts on your services allows you to lure new customers in and convince them to give your business a shot. This is a great marketing tool and an even better way to increase your customer base.

How to Buy a Laundromat: The 8 Steps from Inquiry to Closing

How to Buy a Laundromat: The 8 Steps from Inquiry to Closing

Explore our expert guide on how to buy a laundromat, master key steps from market analysis to closing deals, plus learn essential purchasing tips.

Guide to Owning a Laundromat: Operator’s Path to Laundromat Ownership

Guide to Owning a Laundromat: Operator’s Path to Laundromat Ownership

Enhance your knowledge on owning a laundromat. Learn the essentials of laundromat ownership, coin laundry investment, and profitability in this guide.

Effective Laundromat Pricing Strategies for Maximum Profit

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How to Start a Laundry Business

Kira Gavalakis

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How to Start a Laundry Business

Your friends lament their lost time folding laundry and moan about that impending clothing pile in the corner of their bedroom. But all the while, you can’t contribute anything to their woeful distress. You love laundry. The smell of the cottony detergent, the feeling of pressing clean sheets, and the satisfaction of folding shirts to perfectly fit a drawer could have you spending hours folding and putting away crisp and clean clothing.

Why Start a Laundry Business ?

If you haven’t already, it might be time to consider starting up a laundry business, because chances are, there are dozens more just like your friends right in your area, all willing to pay for done-for-you laundry services.

15 Steps to Starting a Laundry Business

1. write a business plan.

Before we get into the details of pricing, business structure, and target market, let’s make a plan, a business plan. Business plans aren’t like that one-size-fits-all jacket you love folding; instead, it’s catered to a specific business owner and type. Consider finding a business plan template online, or start outlining the basics like a financial plan, target market, and 6-month and 1-year goals.

2. Establish Your Target Market

Think back to where you hear about those folding despairs the most. If from your friends, what type of market are they? Do they have kids, live as working moms, or are they traveling professionals who want the laundry to be the last thing they ever think about? Establishing your target market from the top will fuel your marketing strategy, financial strategy, and business plan.

3. Create Services to Offer

There are loads of laundry services you can offer, no pun intended. Consider whether you want to open a traditional laundromat, fluff-and-fold delivery service, or laundromat cafe. To make your decision, you’ll need to think about the resources you have, the money you can invest, and the work you’d love to be doing a year from now.

4. Project Costs and Secure Funding

Your services could dictate your costs or your costs could dictate your services. Consider whether you want to open a storefront with self-serve options for your downtown dwellers or a streamlined delivery service where customers can leave out their laundry and leave the rest to you. If you go the approach of a storefront, you can secure startup costs through small business bank loans (particularly if you can get a business bank account), Small Business Administration (SBA) loans, or even crowdfunding operations.

5. Find a Suitable Location

Location is important whether you’re opening a shop or delivering your services. Laundromats should be accessible enough for customers to tackle multiple errands in a row or swing by before and after work with ease. But even if you’re taking on a laundry delivery service, think about a dedicated space you can wash, dry, and fold laundry.

6. Pricing Structure

Here are some common pricing structures you can base your laundry service:

Laundromat — Price per pound, machine, or item, depending on your machines and business operations. For example, you could price at $2 per pound, $3 per machine, or $15 for a comforter. For reference, check out this laundromat in Southern California pricing breakdown.

Delivery — Price per pound or item, accounting for additional delivery costs. For example, price $2 per pound with a minimum weight of 30 pounds, with a separate charge of $15 per comforter, so your price for gas there and back is worth it.

7. Create a Marketing Strategy and Advertise and Market Your Business

When you’re just starting your business, utilize free marketing strategies, and when you start building a business, invest in some more far-reaching marketing efforts.

Free Marketing Idea — Create an Instagram and TikTok account capturing everything from your process of getting out a tough stain, to your daily delivery route, to how you fold and pack pants for your fluff and fold services.

Local Marketing Idea — Partner with a shop nearby to offer a coupon for everyone who comes in while their laundry is being washed in exchange for marketing in their shop. It’s a win-win. The customer can get discounted products, the store can get more customers, and you’re able to get more brand awareness.

Paid Marketing Idea — Create a website and invest in pay-per-click advertising and Search Engine Optimization (SEO) through regular blog posts.

8. Name of Business

Naming your laundry business should check off two boxes:

  • It speaks to your target market in your area — Whether that’s people who want a luxurious laundry experience, value fast service, or want it to feel like they have a personal assistant just for them.
  • It’s clear — Make your store’s name reflect what you’re offering. Pearly Clothes is a fine name, but it could apply to a laundromat, a boutique, or a thrift store. Pearly Fluff and Fold paints a clearer picture as a laundry service and is uniquely branded to a luxury-loving target market. 

9. Choose Your Business Structure

Sole proprietorship and general partnership.

Unincorporated; they each don’t require paperwork or forming but also don’t protect your personal assets against legal issues that might come against your business. A sole prop is for a single owner, and a general partnership is for more than 1 business owner.

Limited Liability Company (LLC)

Incorporated; requires paperwork and filing but gives you an Employer Identification Number (EIN) that allows you to open a business bank account. It also protects your personal liabilities, creating a formal business structure to protect you from any liabilities. A common business structure for independent business owners like laundry businesses.

Limited Partnership

Two or more entrepreneurs go into business together but are only held liable for the amount of money they invested in their business.


Incorporated; an S Corporation has fewer than 100 shareholders and a C Corporation, which is for larger organizations and is owned by stockholders. You probably won’t be filing as a C-corp, but might file your LLC as an S-corp in the future if that’s ever needed.

10. Register Your Business

After choosing your business, head over to your state’s Secretary of State Office website to register your business. The sooner your register the better, as you can write off business expenses from the laundry machines to the gas it takes you to travel for delivery services, to soaps, scrubs, and washes. 

11. Acquire Licenses and Permits

There aren’t many licenses you will need to have a laundry business. If you have a storefront, you may need permits like a health permit, water safety permit, and signage stating that mandatory inspections have been competing. Head over to the SBA’s license and permits page to see your requirements.

12. Open a Business Bank Account

Separate your personal spending from your business spending with a business bank account. It’ll help you distinguish your business costs and will make tax filing easier. (doola has a fee-free global Visa business account just for you.)

13. Purchase Supplies and Equipment

Whether you’re doing a laundry pickup service or starting a laundromat business, consider the basic costs of laundry equipment first:

  • Washing machine
  • Drying machine
  • Soaps, detergents, solvents, and stain removers
  • Hamper or laundry caddy
  • Folding space or table
  • Ironing space or table
  • Storage racks
  • Car (if traveling)

If you’re opening a storefront, understand that you’ll need to multiply your costs to fill it with several laundry machines to maintain several customers.

14. Get Business Insurance

Even if your business is established, it’s still important to get insurance to cover your business in case anyone were to try to sue. Browse through quotes from sites like Insuranks that have special insurance just for your business entity.

15. Hire Employees

When it’s time to scale, don’t feel like you have to be the only one doing the dirty work. Hire employees with experience in laundry and budget their salaries by revising your business plan as needed.

Fluff and Fold with doola in Your Pocket

Every small business needs someone in their corner to help them through every big step. We’ve had the privilege of helping hundreds of small business owners from laundry lovers to tenacious techies who know the importance of starting right. Run your business as smoothly as linen bed sheets with doola’s bookkeeping services .

How much does it cost to start a laundry business?

You could start a laundry service with just a few hundred dollars with a working car, laundry machines, detergents, soaps, and some time on your hands!

Is owning a laundry business profitable?

You can profit from a laundry business, as long as you establish a clear business plan, hire out when you need, and maintain a price range in your target market’s budget.

How much is laundry service?

Laundry services range from about $15-$20 per service, depending on your area.

Who are the competitors for a laundry business?

Convenient laundry delivery services, cheap laundromats, and sleek new laundry machines can all be competitors of your laundry business, but at the end of the day, there will likely always be a market for what you’re servicing.

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Laundry Business

Back to All Business Ideas

How to Start a Laundry Business

Written by: Esther Strauss

Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on April 25, 2021 Updated on March 13, 2024

How to Start a Laundry Business

Investment range

$21,550 - $211,100

Revenue potential

$30,000 - $200,000 p.a

Time to build

3 - 6 months

Profit potential

$10,000 - $30,000 p.a

Industry trend

Laundry is one of those necessary household chores. People rarely want to do it themselves, but they always need clean clothes, which is what makes starting a laundry business a good option. They tend to have high success rates and solid profit margins.

But starting a business is never easy. Thankfully, you’ve come to the right place, as this step-by-step guide will walk you through everything you need to know to develop and launch a successful laundry business.

Let’s get washing!

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business is Right for You

Understanding the laundry industry is the first step you should take in starting your laundry business. First, let’s see what types of businesses you can open. 

Pros and cons

To give you a balanced view of the industry, here are the pros and cons of a laundry business: 

  • Reliable, proven business model
  • Clothes always need cleaning, rain or shine 
  • Simple work; no training or certification required 
  • High utility costs
  • Large initial investment  
  • Machine maintenance can be demanding

Laundry industry trends

The US is home to about 35,000 laundromats, which generate some $5 billion in annual revenue, according to industry expert Martin Ray Laundry Systems.(( https://martinray.com/p-33942-key-statistics-laundromat-investors-should-know.html#:~:text=The%20laundromat%20industry%20sees%20about,between%2020%2D35%25%20ROI. )) With an impressive 95% success rate, laundry businesses boast an average return on investment of nearly 30%.

Dry cleaning is doing particularly well in recent years. Despite the recent pandemic-driven slowdown, market analyst IBISWorld expects the US dry cleaning industry to grow nearly 6% in 2021.(( https://www.ibisworld.com/industry-statistics/market-size/dry-cleaners-united-states/ ))

Industry size and growth

  • Industry size and past growth – The US laundry facilities and dry-cleaning services market was valued at more than $10 billion in 2020(( https://www.researchandmarkets.com/reports/4514502/u-s-laundry-facilities-and-dry-cleaning-services )), after posting steady growth from a little over $8 billion in 2016.((https://www.grandviewresearch.com/industry-analysis/dry-cleaning-laundry-services-market))
  • Growth forecast – The market is expected to grow 4% annually through 2028.(( https://www.researchandmarkets.com/reports/4514502/u-s-laundry-facilities-and-dry-cleaning-services )) 
  • Number of businesses – The US is home to about 35,000 laundromats, according to industry expert Martin Ray Laundry Systems(( https://martinray.com/p-33942-key-statistics-laundromat-investors-should-know.html#:~:text=The%20laundromat%20industry%20sees%20about,between%2020%2D35%25%20ROI )), and more than 14,000 dry cleaners.((https://www.ibisworld.com/industry-statistics/number-of-businesses/dry-cleaners-united-states/))

laundry industry size and growth

Trends and challenges

These are among the latest trends in laundry:

  • Shift toward technologically advanced machines that accept all forms of payment (credit, debit, cash, coins, loyalty cards, and mobile payments) and offer easy-to-use digital interfaces
  • Growing demand for laundry pickup and delivery services

The industry faces some challenges such as:

  • Stiff competition
  • High startup cost
  • Long operating hours
  • Risk of accidents

Laundry Trends and Challenges

How much does it cost to start a laundry business?

Costs vary, but if you’re starting a small wash-and-fold operation, you’d need as little as $20,000, while larger operations could cost $200,000 or more. The average startup investment for a laundry is $40,000.

Laundromats and dry cleaners, on the other hand, can cost $500,000 or more due to the significant equipment requirements. Here’s a cost breakdown for a basic wash-and-fold laundry, excluding the cost of the commercial space or building:

How much can you earn from a laundry business?

Laundromats generate revenue anywhere between $30,000 to $1 million each year, with profit margins running from 15% to 35%. Industry analyst AmericanDryCleaner.com estimates that most small dry cleaners generate about $200,000 a year in revenue.

The potential earnings vary widely, so it’s up to you to make your business a success.

In your first year or two, you could set up a basic wash and fold laundry with five washers and five dryers. If you could serve 20 clients a day and each spends $2 to wash and dry a load of laundry, you’ll be earning nearly $30,000 in annual revenue and more than $10,000 in profit assuming a 35% margin. 

As you gain more clients and add more machines, your annual revenue could climb to $200,000 a year. At this stage, you’d rent a bigger commercial space and hire staff, reducing your profit margin to 15% and a profit of $30,000.

Laundry earnings forecast

What barriers to entry are there?

While laundry businesses are simple to operate, there are a few barriers to entry to be aware of: 

  • Mature, competitive market
  • Startup costs are high
  • Bureaucratic hoops to jump through, licensing

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Step by Step Business values real-life experience above all. Through our Entrepreneur Spotlight Series , we interview business leaders from diverse industries, providing readers with firsthand insights.

Dive into our interview with Mort Fertel, CEO of Poplin , to uncover key strategies for building a thriving laundry service.

Step 2: Hone Your Idea

Now that you’re up to date with the laundry industry let’s start refining your business idea.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

A great part about laundry businesses is that your main competition will likely only be in your local area. This makes it easy to assess what your competitors are doing and keep a close eye on any changes to their business. 

Before you create your offering, though, you should do some research to scope out the strengths and weaknesses of your competition. This will help you to create a better experience for your customers.

Here are some questions to ask about your competition: 

  • What do they offer?
  • Why do people use their services?
  • Who are they targeting? 
  • Do they have a unique selling point?

What? Determine your products or services

Choosing a niche is important in the beginning. It will help you streamline your business processes, create effective marketing campaigns and start the process of finding who your target market should be. 

While it’s possible to offer all the niche services under one roof, it’s a good idea to specialize in one service before branching out. This will save you money and help you make your first dollar faster. So now’s the time to do some deeper research into which niche will best fit your current situation and market needs. 

There are three main types of laundry businesses — wash and fold, laundromat, and dry cleaner.

Wash-and-fold laundries offer busy customers a convenient drop-off service, accepting dirty clothes and having them cleaned and folded the next day and ready for pick-up. 

A laundromat is a storefront offering washing machines and dryers for customers to use by paying coins, cash, debit, credit or mobile pay. Requires minimal oversight as customers do their laundry themselves, and is cheaper than other options. Some laundromats also offer wash-and-fold services. 

Dry cleaning is a specialized way of cleaning clothes without water so as to avoid shrinkage. Most people use dry cleaners for delicate garments such as suits or fancy dresses, but dry cleaning is suitable for any garment. It’s also more expensive than a traditional wash.

How much should you charge for laundry services?

How much you charge will depend on what your costs are and the type of services you offer. To find a starting point, you can look at what your competitors charge for their various services. 

But at the end of the day, your prices are up to you. As long as your margin is acceptable to you, that’s a good place to start. You can always adjust based on demand. Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Once you’ve got your niche, you should decide who your target market will be within that niche. For example, if you notice that local university dormitories lack laundry services—or have subpar services—you can make students your target market.

Once you know who your target market is, you’ll be able to craft an experience that’s exactly what they’re looking for. This is what will differentiate you from your competition.

Where? Choose your laundry location

When it comes to opening a laundry business, your location will be determined by your target market. If you want to target university students, then you’ll need to have your store near university dormitories or places that they frequent. For example, you could choose a location that is close to many student apartments, or you could open a store in the local shopping village. 

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

  • Central location accessible via public transport
  • Ventilated and spacious, with good natural light
  • Flexible lease that can be extended as your business grows
  • Ready-to-use space with no major renovations or repairs needed

Laundry Business rating

Step 3: Brainstorm a Laundry Business Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

  • Short, unique, and catchy names tend to stand out
  • Names that are easy to say and spell tend to do better 
  • The name should be relevant to your product or service offerings
  • Ask around — family, friends, colleagues, social media — for suggestions
  • Including keywords, such as “laundry” or “wash”, boosts SEO
  • Choose a name that allows for expansion: “SpinCycle Laundry Solutions” over “Commercial Laundry Solutions”
  • Avoid location-based names that might hinder future expansion
  • Use online tools like the Step by Step business name generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

  • Executive Summary: A brief overview of your laundry business, highlighting its key aspects and objectives.
  • Business Overview: An introduction to your laundry business, including its name, location, and a basic description.
  • Product and Services: Explanation of the laundry services you offer, such as dry cleaning, washing, and folding.
  • Market Analysis: An examination of the laundry industry in your area, including potential customer segments and market trends.
  • Competitive Analysis: An evaluation of your laundry business’s competitors and their strengths and weaknesses.
  • Sales and Marketing: Strategies for promoting and selling your laundry services, including pricing, advertising, and customer acquisition.
  • Management Team: Profiles of key individuals involved in running the laundry business, their roles, and relevant experience.
  • Operations Plan: Details about the day-to-day operations, including equipment, suppliers, and processes.
  • Financial Plan: A projection of your laundry business’s financial performance, including income, expenses, and profit margins.
  • Appendix: Supplementary information, such as resumes, permits, and any additional documents that support your laundry business plan.

what to include in a business plan

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states offer real advantages when it comes to a laundry business.

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your laundry business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

  • Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
  • General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
  • Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
  • C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
  • S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

types of business structures

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

how to make a laundry business plan

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

how to make a laundry business plan

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

  • Bank loans : This is the most common method, but getting approved requires a rock-solid business plan and strong credit history.
  • SBA-guaranteed loans : The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
  • Government grants : A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
  • Venture capital : Offer potential investors an ownership stake in exchange for funds, keeping in mind that you would be sacrificing some control over your business.
  • Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
  • Crowdfunding : Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
  • Personal : Self-fund your business via your savings, the sale of property or other assets, and support from family and friends.

how to make a laundry business plan

Bank and SBA loans are probably the best option, other than friends and family, for funding a laundry business. You might also try crowdfunding if you have an innovative concept.

Step 8: Apply for Licenses and Permits

Starting a laundry business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your laundry business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

  • General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
  • Business Property: Provides coverage for your equipment and supplies.
  • Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
  • Worker’s compensation: Provides compensation to employees injured on the job.
  • Property: Covers your physical space, whether it is a cart, storefront, or office.
  • Commercial auto: Protection for your company-owned vehicle.
  • Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
  • Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of any of the above insurance types.

types of business insurance

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

Your software needs will change depending on the type of laundry company you decide to run. But you may use industry-specific software, such as iLaundry , CleanCloud , and Starchup .

  • Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
  • If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

For your laundry business, the marketing strategy should focus on showcasing the convenience, efficiency, and quality of your services. Emphasize your commitment to customer satisfaction, the range of services you offer, and any unique features like eco-friendly practices or quick turnaround times. Here are some powerful marketing strategies for your future business:

Kickstart Marketing

  • Professional Branding : Your branding should convey cleanliness, reliability, and professionalism. This includes a well-designed logo, inviting store signage, and a clean, well-maintained facility.
  • Direct Outreach : Network with local businesses, gyms, hotels, and residential complexes to introduce your services. Offer introductory discounts or corporate deals to attract initial clients.

Digital Presence and Online Marketing

  • Professional Website and SEO : Develop a website that highlights your services, pricing, and any unique selling points (USPs) like express services or organic cleaning products. Use SEO best practices to rank for local searches related to laundry services, dry cleaning, and wash-and-fold services.
  • Social Media Engagement : Utilize platforms like Facebook and Instagram to showcase your facility, share customer testimonials, and promote special offers. Regularly engage with your audience and respond promptly to inquiries.

Content Marketing and Engagement

  • Laundry Tips Blog : Share blog posts about garment care, laundry tips, and the benefits of professional laundry services. This content can help establish your expertise and provide value to your customers.
  • Email Newsletters : Regular newsletters can inform customers about seasonal promotions, new services, or laundry tips.
  • Video Tutorials : Create video content showing the care and attention you give to customer garments, or offer tips on home laundry practices.

Experiential and In-Person Engagements

  • Local Community Events : Participate in or sponsor local community events to increase brand visibility and connect with potential customers.
  • Promotional Days : Host promotional events, such as “free wash days” or discount days for first-time customers, to attract people to your business.

Collaborations and Community

  • Partnerships with Local Businesses : Collaborate with local businesses and organizations for cross-promotion. For instance, offer laundry discounts to gym members or local sports teams.
  • Student and Senior Discounts : If located near a college or in a community with many seniors, offer special pricing to attract these demographic groups.

Customer Relationship and Loyalty Programs

  • Loyalty Rewards Program : Implement a program that offers incentives for repeat customers, like discounts on every tenth wash or a free service after a certain number of visits.
  • Referral Incentives : Encourage word-of-mouth marketing by offering benefits to customers who refer new clients.

Promotions and Advertising

  • Targeted Local Advertising : Use local newspapers, community bulletin boards, and online platforms like Google Ads to reach potential customers in your area.
  • Flyers and Local Mailers : Distribute flyers or mailers in local neighborhoods, especially those with high-density housing or limited laundry facilities.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your laundry shop meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your laundry business could be:

  • Vending machines for snacks, drinks, laundry supplies
  • Add arcade games and TVs
  • Use top-quality cleaning supplies, be a premium laundry.
  • Partner with local businesses to do their laundry at a discount.
  • Offer services for delicate garments.
  • Loyalty rewards program.

unique selling proposition

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a laundry business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in laundry for years and can offer invaluable insight and industry connections. The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in laundry. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

If you’re starting out small with a home-based wash and fold business, you may not need any employees. But as your business grows, you’ll likely need workers to fill various roles. Potential positions for a laundry include:

  • General Manager
  • Maintenance
  • Marketing Lead 

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Run a Laundry Business – Start Making Money!

A laundry shop can be a great source of steady income if you can build a solid customer base and earn your customers’ loyalty. One way to do this is to offer amenities, such as free wifi and free coffee. You can also provide a lounge where customers can engage in great conversations while doing their laundry.

There are many other creative ways to attract and retain customers. You did the right thing by seeking guidance first. Now that you have the knowledge to start a business, you’re ready to begin your entrepreneurial journey and make money with your laundry business!

  • Laundry Business FAQs

Laundromats certainly are! They offer high rates of success and a straightforward business model. It’s estimated that 95% of laundromats succeed based on a five-year evaluation window. The business is also recession-resistant as everybody needs clean clothes no matter what’s happening in the economy.

While profits will vary depending on your location, costs, and your prices, the median revenue for a dry cleaning business is $80,000 per year. So yes, dry cleaners make money, but it’s up to you to turn that money into profit.

There is a range of options for financing a laundry business. You can ask friends and family or apply for a traditional loan through a bank. Another option is through SBA guaranteed loans such as 7(a) loans and microloans.

Implement proper waste management practices, ensuring trash bins are emptied regularly and disposed of properly. Keep the floors and surfaces clean by sweeping, mopping, and wiping them down regularly. Regularly inspect and clean the washing machines, dryers, and other equipment to remove lint, debris, and detergent residue. Use appropriate cleaning agents and disinfectants to sanitize surfaces and maintain a hygienic environment.

While laundry businesses can be profitable, it’s important to conduct thorough market research, assess the local demand, and carefully manage expenses to maximize profitability. 

Starting a laundry business at home is possible, but it may have limitations and considerations. Check local regulations and zoning laws to ensure operating a business from home is permitted in your area. Consider the space available and whether it can accommodate the necessary laundry equipment and supplies.

Some common customer segments include busy professionals, college students, apartment dwellers, and households without access to laundry facilities. Additionally, hotels, hospitals, and restaurants often rely on commercial laundry services due to the large volume of linens and uniforms they handle.

In a laundry shop, you can sell various products and services to complement your core laundry offerings. This can include detergent and laundry supplies for customers to purchase, vending machines for snacks or beverages, laundry bags or baskets, fabric softeners, stain removers, and ironing services. 

how to make a laundry business plan

It’s great that you mentioned how laundry businesses usually have high success rates and solid profit margins. I was checking out some popular types of businesses earlier and I learned about laundry businesses. It seems like a good choice if you want to start a business, and it looks like there are finance my laundry services now too, which makes things even easier.


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  • Decide if the Business is Right for You
  • Hone Your Idea
  • Brainstorm a Laundry Business Name
  • Create a Business Plan
  • Register Your Business
  • Register for Taxes
  • Fund your Business
  • Apply for Licenses and Permits
  • Open a Business Bank Account
  • Get Business Insurance
  • Prepare to Launch
  • Build Your Team
  • Run a Laundry Business - Start Making Money!

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FlexWasher Laundry

Step-By-Step Startup Guide for Full-Service Laundry Business Model

Jan 8, 2024 | Laundry Business

how to make a laundry business plan

Embarking on Your Full-Service Laundry Business Journey

Are you dreaming of starting a laundry business that not only thrives but becomes a cornerstone in your community? Whether you’re an aspiring entrepreneur or simply exploring new avenues, this guide is your first step towards realizing that dream.

The world of Full-Service Laundry Business is both exciting and rewarding, offering endless opportunities for growth and community engagement.

In this easy-to-follow guide, we’ll walk hand-in-hand through every crucial step, from the initial planning stages to opening your doors to the first wave of customers.

This journey is about more than just clean clothes; it’s about creating a service that people trust and rely on. So, let’s turn that dream into a reality, one step at a time!

Why a Full-Service Laundry Business? In today’s fast-paced world, convenience is king. A full-service laundry business doesn’t just offer clean clothes; it offers time and peace of mind.

This guide is tailored specifically for you, breaking down complex processes into easy, actionable steps. You don’t need a business degree to succeed; you just need the right information, presented in a way you can understand and use.

So, whether you’re completely new to this industry or looking to expand your knowledge, our guide promises to provide valuable insights and practical tips to help you on your way.

Let’s embark on this entrepreneurial journey together!

Table of Contents

Introduction, chapter 1: step-by-step process to start, chapter 2: essential elements for full-service laundry business, chapter 3: equipment needed, chapter 4: crafting a full-service laundry business plan, chapter 5: investment strategies, chapter 6: identifying your target customer profiles, chapter 7: overcoming business model challenges, chapter 8: marketing your full-service laundry business, chapter 9: understanding profit margins, additional resources.

Welcome to the exciting world of Full-Service Laundry Business ! In this introduction, we’ll shed light on the vibrant laundry industry and the promising benefits of diving into this sector.

Whether you’re a budding entrepreneur or someone seeking a new venture, understanding the landscape and potential of a full-service laundry business is your first step towards success.

Overview of the Laundry Industry

  • The laundry industry has evolved significantly, adapting to technological advancements and changing consumer needs.
  • It’s a stable market, often considered recession-proof, as clean laundry is a daily necessity for individuals and businesses alike.
  • Innovation and eco-friendly practices are reshaping the industry, opening doors for new entrants to make their mark.

Potential Benefits of Starting a Full-Service Laundry Business

  • High Demand: The constant need for laundry services ensures a steady stream of customers.
  • Scalability: Start small and expand your services and locations as your business grows.
  • Community Impact: Provide a valuable service that makes life easier for your customers, enhancing community well-being.

Embarking on the journey of starting a laundry business involves careful planning and execution. This chapter breaks down the initial steps to get your business off the ground.

Researching the Laundry Industry

  • Understand the local market demands and the existing competition.
  • Identify the latest trends and technologies in the laundry sector.
  • Network with industry veterans to gain insights and practical advice.

Legal Requirements and Business Registration

  • Navigate through the legalities: zoning laws, business licenses, and permits.
  • Decide on a business structure that suits your goals and needs (e.g., sole proprietorship, LLC).
  • Understand tax obligations and employment laws if you plan to hire staff.

Securing a Suitable Location

  • Choose a location that’s accessible and visible to your target market.
  • Consider factors like foot traffic, parking availability, and proximity to potential customers.
  • Assess the space requirements for your equipment and customer convenience.

Diving deeper into the Full-Service Laundry Business , this chapter highlights the key services you can offer and the importance of maintaining high quality and customer service standards.

Types of Services to Offer

  • Washing: Basic yet essential, offering various washing options catering to different fabric types.
  • Dry Cleaning: A must-have service for delicate and high-maintenance garments.
  • Ironing: Adding convenience by providing crisp and well-pressed clothes.
  • Consider additional services like stain removal, fabric conditioning, and express services.

Quality and Customer Service Standards

  • Ensure consistent quality across all services to build trust and reliability.
  • Train staff in customer service excellence; happy customers are returning customers.
  • Implement feedback mechanisms to continuously improve and adapt to customer needs.

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No Full-Service Laundry Business can function without the right equipment. This chapter guides you through selecting the essential machinery and considerations for your investment.

List of Essential Equipment

  • Commercial-grade washers and dryers: A backbone for any laundry business.
  • Ironing stations and steam presses for professional finishing.
  • Sorting bins and garment racks for organized operations.

Considerations for Purchasing or Leasing Equipment

  • Evaluate the pros and cons of buying versus leasing based on your budget and business plan.
  • Consider energy-efficient models to reduce long-term costs and environmental impact.
  • Explore financing options if purchasing: loans, leases, or payment plans.

Maintenance and Upkeep

  • Regular maintenance is key to prolonging the life of your equipment and avoiding downtime.
  • Establish a schedule for servicing and check-ups.
  • Train your team on basic equipment care and troubleshooting.

A well-crafted business plan is the foundation of any successful enterprise. In this chapter, we’ll discuss how to set clear goals and analyze the market for your Full-Service Laundry Business .

Identifying Your Business Goals and Objectives

  • Define what success looks like for your business – be it growth, profit margins, or community impact.
  • Set specific, measurable, achievable, relevant, and time-bound (SMART) objectives.
  • Remember, goals should evolve as your business grows and the market changes.

Market Analysis and Competitive Landscape

  • Understand your target market: Who are your customers? What do they value in laundry services?
  • Analyze your competitors: What services do they offer? How can you differentiate?
  • Identify trends and potential challenges in the laundry industry.

Financial Planning and Projections

  • Create realistic financial projections, including startup costs, operating expenses, and revenue forecasts.
  • Plan for contingencies – unexpected expenses or fluctuations in the market.
  • Regularly review and adjust your financial plan as your business grows.

Full-Services laundry business Model

Securing the right investment and managing finances are critical to the longevity and success of your business. This chapter covers the essentials of financial planning for your Full-Service Laundry Business .

Estimating Startup Costs

  • Detail all potential expenses: equipment, location lease, renovations, marketing, and initial operating costs.
  • Research prices thoroughly to avoid underestimating costs.
  • Remember to include a buffer for unexpected expenses.

Exploring Funding Options

  • Consider traditional loans from banks or credit unions.
  • Explore investor funding, including venture capitalists or angel investors.
  • Look into government grants or small business incentives that might be available.

Managing Cash Flow

  • Effective cash flow management is crucial for day-to-day operations.
  • Implement strategies to ensure a steady income, such as membership models or loyalty programs.
  • Keep track of all financial transactions and review cash flow statements regularly.

Understanding who your customers are is crucial in the Full-Service Laundry Business . This chapter focuses on identifying different customer segments and tailoring your services to meet their specific needs.

Understanding Different Customer Segments

  • Identify the demographics of your potential customers: age, occupation, lifestyle, etc.
  • Recognize the different needs of various groups, such as busy professionals, families, or students.
  • Consider special segments like commercial clients (e.g., hotels, restaurants).

Tailoring Services to Meet Customer Needs

  • Offer a range of services to cater to the diverse requirements of your customer base.
  • Introduce flexible service options like express cleaning, pick-up and delivery, or subscription models.
  • Stay adaptable and open to feedback, continuously evolving your services.

Building Customer Relationships

  • Develop strong relationships through excellent service and consistent communication.
  • Implement loyalty programs or special offers to encourage repeat business.
  • Engage with your community through social media and local events.

Every business faces challenges, and a Full-Service Laundry Business is no exception. This chapter addresses common industry challenges and offers strategies to overcome them.

Dealing with Common Industry Challenges

  • Stay informed about market trends and adapt your business model accordingly.
  • Understand your competition and strive to offer something unique.
  • Be prepared for fluctuations in the market, such as seasonal changes.

Strategies for Scalability and Growth

  • Plan for gradual expansion: consider opening new locations or adding more services.
  • Invest in technology to streamline operations and improve efficiency.
  • Build a strong brand and reputation to attract more customers and opportunities.

Crisis Management

  • Develop a crisis management plan for unforeseen events like economic downturns or natural disasters.
  • Ensure you have a financial cushion to handle emergencies.
  • Maintain open lines of communication with your customers and staff during challenging times.

Continuing with the established guidelines, let’s create content for Chapters 8 and 9:

Effective marketing is key to attracting and retaining customers in your Full-Service Laundry Business . This chapter explores strategies to create a strong presence both online and offline.

Developing a Marketing Plan

  • Identify your marketing goals and target audience.
  • Allocate a budget for different marketing activities.
  • Choose the right mix of marketing channels that best reach your customers.

Digital Marketing Strategies

  • Build a user-friendly website that showcases your services and offers online booking.
  • Utilize social media platforms to engage with customers and promote special offers.
  • Consider email marketing to keep your customers informed and interested.

Traditional Marketing and Community Engagement

  • Invest in local advertising like flyers, newspaper ads, or sponsorships.
  • Participate in community events to increase brand visibility.
  • Encourage word-of-mouth referrals through excellent customer service.

Understanding and managing your profit margins is crucial for the financial health of your Full-Service Laundry Business . This chapter will guide you through pricing strategies, cost control, and maximizing profits.

Pricing Strategies

  • Set competitive yet profitable pricing by analyzing market rates and your cost structure.
  • Offer tiered pricing for different levels of service or package deals.
  • Regularly review and adjust your pricing based on costs and customer feedback.

Cost Control and Efficiency

  • Minimize operational costs by optimizing resource usage and reducing waste.
  • Invest in energy-efficient equipment to lower utility costs.
  • Implement efficient workflows to maximize staff productivity.

Revenue Streams and Maximizing Profits

  • Explore additional revenue streams such as specialized cleaning services or product sales.
  • Focus on customer retention strategies; repeat customers are more profitable.
  • Analyze financial data regularly to identify trends and areas for improvement.

We’ve covered a comprehensive journey through the essentials of starting and running a Full-Service Laundry Business . From laying the groundwork in planning and investment to mastering marketing strategies and profit maximization, this guide serves as your roadmap to success in the laundry industry.

Remember , the key to thriving in this business is not just about providing laundry services; it’s about adapting to customer needs, staying ahead of market trends, and continuously seeking improvement. Embrace the journey with enthusiasm and openness to learning, and your business is sure to flourish.

As you embark on this exciting venture, keep in mind that success in the laundry industry, as in any business, is a blend of careful planning, hard work, and the ability to adapt to changing circumstances. Stay committed, stay innovative, and most importantly, stay connected with your customers and the industry at large.

To further enhance your knowledge and stay updated in the laundry business, here are some hand-picked resources and associations:

Recommended Readings and Industry Resources

  • Stay informed with the latest industry news and insights at Flexwasher News .
  • Explore articles on advanced laundry solutions and business strategies.

Professional Associations and Networking Opportunities

  • Join industry associations for networking, resources, and support.
  • Attend laundry industry conferences and seminars to connect with peers and experts.
  • Engage in online forums and social media groups dedicated to laundry business professionals.

Utilizing these resources will not only keep you informed about the latest trends and technologies in the laundry industry but also help you build a network of peers and mentors who can provide valuable insights and support as you grow your business.

Frequently Asking Questions

What do i need to start a full-service laundry business.

To start, you’ll need essential equipment like commercial washers and dryers, a reliable location, and legal business registration. Additionally, plan for initial costs such as equipment purchase, rental space, and marketing expenses to attract your first customers.

How Much Money Will I Need to Open My Laundry Business?

The initial investment for a laundry business varies, but it typically includes the cost of commercial laundry equipment, leasing a space, and initial operating expenses. Research and plan for these costs, considering both buying and leasing options for equipment.

Can I Run a Laundry Business From Home?

Running a laundry business from home is challenging due to space and equipment requirements. It’s better to have a dedicated space that can accommodate large machines and has proper utility setups, aligning with local business regulations and customer accessibility.

What Services Should My Laundry Business Offer?

Consider offering a variety of services such as washing, dry cleaning, ironing, and specialized treatments like stain removal. Diversify your services to cater to different customer needs, including both individual and commercial clients, to broaden your market appeal.

How Do I Keep My Customers Happy?

Focus on delivering quality service consistently. Ensure timely completion of services, address customer complaints promptly, and maintain open communication. Implement customer feedback mechanisms to improve services, and consider loyalty programs to encourage repeat business.

Should I Buy or Lease My Laundry Equipment?

Deciding to buy or lease depends on your financial situation. Buying equipment is a significant upfront investment but offers long-term savings. Leasing requires less initial capital but may cost more over time. Evaluate both options based on your budget and business plan.

How Do I Make My Laundry Business Stand Out?

Differentiate your business by offering unique services, exceptional customer care, and convenience features like online booking and home delivery. Stay updated with industry trends, and consider eco-friendly practices to appeal to a broader customer base.

What’s the Best Way to Market My Laundry Business?

Develop a comprehensive marketing strategy combining digital and traditional methods. Utilize social media and a business website for online presence, and engage in local community events and advertising to build a strong local customer base.

How Do I Set Prices for My Services?

Set your service prices by considering your operating costs, market rates, and customer affordability. Regularly review and adjust your pricing strategy to ensure competitiveness while maintaining a profitable margin. Offer varied pricing tiers for different service levels.

What If I Face Problems in My Laundry Business?

Challenges are normal in any business. Stay adaptable, continuously seek feedback, and be willing to make changes to your business model. Build a network with other business owners for support and advice, and stay informed about industry trends.

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How to Start a Laundry Business: Ultimate Guide

how to make a laundry business plan

Have you ever thought about starting your own laundry business? It can be a great way to become your own boss and earn extra income. But how do you get started?

No doubt, laundry is a significant part of most people’s everyday life, and this is because it is a necessity.

Most people do not have the money to buy washers and dryers or even the time to do their laundry, making starting a laundry business a very profitable idea. 

As good as it sounds, you should know that this industry has a lot of competition.

Not to worry, though! We are here to help you get started on the right foot with our ultimate guide on starting a laundry business.

You probably clicked on this post looking for some guidelines, so enough talking, and let’s get right into it!

What is a Laundry Business?

how to make a laundry business plan

A laundry business offers laundry and dry-cleaning services to individuals and businesses.

Laundry businesses can either be brick-and-mortar stores or mobile services that come to the customer’s location.

There are many different types of laundry businesses, such as dry cleaners, laundromats, and home-based laundry services.

Dry cleaners use chemicals to clean clothes and usually require special equipment.

Laundromats are self-service businesses that provide washers and dryers for customers to use and allow customers to do their laundry using coin-operated washing machines.

Home-based laundry services are businesses that offer to wash, dry, and fold clothes for customers.

These businesses usually pick up and drop off the clothes from the customer’s home.

Now that you know what a laundry business is, let’s move on to how you can start your own laundry business.

How to Start a Laundry Business

how to make a laundry business plan

There are a few things you need to do to start your laundry business.

We have compiled a list of things you need to do to get started:

1) Decide what type of laundry business you want to start

Before starting a laundry business, you need to decide what type of laundry business you would like to start. 

The three main types of laundry businesses are coin-operated laundromats, dry cleaners, and drop-off/pick-up services.

You could also do the washing and folding where customers can drop off their laundry and come by later for pick up when you’re done. It is also a great idea to offer pick-up and delivery services.

There is also the option of joining a laundry franchise rather than building from the ground up. This has both pros and cons, but if this is your first attempt at starting a laundry business, it is a good idea to start with this format. 

Regardless of what option you choose, it is important to do your research before making a decision.

2) Write a business plan

Next, you need to write a business plan to give you a better understanding of the market you are about to serve. 

Your business plan should include details of your goals, products or services, and finances. This summary is what you would present to investors or if you plan on obtaining a loan from the bank or other loan providers. 

It is important to make it easy to read and understand by being as precise as possible. Do not beat around the bush – your investors probably won’t read through everything if the length is overwhelming.

3) Gain adequate experience

Doing laundry is more than just throwing clothes into a washer. Before opening a laundry business, you should know how to launder different types of clothing. 

You should also be familiar with how different fabrics react to certain cleaning agents and how to properly care for them. Different stains require different treatments, and you need to know how to remove them without damaging the fabric. 

If you do not have experience with laundry, it is a good idea to get a job at a laundromat or laundry service. This will give you first-hand experience and allow you to learn the ropes before starting your own business.

4) Choose a Business Name and Entity 

Choosing a name for your business shouldn’t be a difficult task. If anything, it should be the most interesting part of the whole experience of starting the business.

Your business name is how customers will remember you, so make sure it is catchy, easy to spell and pronounce, and relevant to what you do. 

You will also need to register your business name with the government. Once you have chosen your business name, you can move on to selecting a business entity . 

The most common business entities for small businesses are sole proprietorships, limited liability companies (LLCs), and corporations. 

5) Get the Necessary Licenses and Permits

After you have chosen your business name and entity, you will need to obtain the necessary licenses and permits to operate your laundry business.  

The licenses and permits you need will vary depending on your business location, type of business, and the services you offer. 

Some common licenses and permits you might need include a business license, a resale permit, a health permit, and a zoning permit. 

6) Carry out Market Research and Determine your Target Market 

When carrying out market research for your laundry business, it is important to ask questions about the demographics of the area. This will help you to determine if the area is a good location for your business and who your target market will be.

You should ask questions such as whether the neighbourhood is dominated by working-class people who wear suits, how many personal washers are in the area, and whether there are any university students or elderly people living nearby.

This information will help you to determine what type of laundry business would be most successful in the area.

7) Pick a Prime Location

Picking the prime location (perfect location) can only be possible after you have done adequate market research because the research would help you determine where this business would thrive more.

You could already have a location in mind, it could even be your garage, but it is important to consider how accessible your location is to potential customers.

The closer your business is to a high foot-traffic area, the better. If you are located in a residential area, make sure there is enough parking available for your customers.

8) Purchase the right equipment

The type of equipment you need for your laundry business will depend on the type of business you want to start.

If you are starting a small laundry service, you will need a washer, dryer, iron, and ironing board.

Some equipment you might need if you are starting a self-service laundromat include:

  • Washing machines 
  • Automatic coin-operated washers 
  • Clothes dryer 
  • Drying rack 
  • Pressing machines 
  • Steamers 
  • Steam boilers

9) Distinguish your Laundry Business from Competitors

Make sure your laundry business stands out from the competition. One way to do this is by offering a loyalty program for your regular customers.

You could also offer pick-up and delivery services for an additional fee or start a loyalty program where customers can earn rewards for referring new customers to your business.

Another way to make your business unique is to offer a wide range of services such as dry cleaning, alterations, and ironing.

Better packaging of washed and folded clothes should be taken into consideration. People should be able to recognize your laundromat from the outside. This is how you make a killing in this business.

Getting your own business off the ground could be very overwhelming, to say the least. The planning could stretch for days, weeks or even months. But that doesn’t mean you should stop.

You might find excitement at some point, and when you do, don’t let go. Remember your “why”. Keep it at the back of your mind every day as you wake up and get working on making your dreams a reality.

Procrastination would only push you further away from your daily goals and dreams, so avoid it!

Now that you know how to start a laundry business, it’s time to take action and get your business up and running!

how to make a laundry business plan

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Fundamentals of a laundry business plan

  • Published on February 23, 2024
  • by Turgut Arisoy
  • Last updated: 1 week ago

Laundry Business Plan

Surviving in the laundry business is akin to crossing the Sahara with only a water bottle- hopeful, but rarely successful. Indeed, an alarming 90% of laundry enterprises wither before they bloom. What makes this grim statistic less daunting, is that failure often leaves behind a trail of wisdom for the rest to tread upon.

From analyzing a decade’s worth of data, we’ve unravelled common pitfalls and silent killers lurking behind your launderette’s ‘Closed’ sign. Insights that not only shed light on why some businesses stumble but also unravel the tools to dodge those obstacles.

Watch a phoenix rise from the ashes of a failed laundry business, as we explore these illuminating lessons.

Worldwide Dry Cleaning Industry Size 🌍 The dry cleaning industry has an estimated total market size of approximately USD 60 billion globally.

Laundry Business Plan Essentials: Your Blueprint to Success

Understanding your audience and choosing the right venue are crucial for flourishing in the laundry business.

Understanding Your Target Market: The Key to Customer Acquisition

Better returns stem from better understanding of your audience. This cannot be overstated in the laundry business.

Market research lets you dive into the psyche of your potential customers. Think about it, a parent juggling work and personal life might prefer a comprehensive service that offers door-to-door pickup and delivery services over service. On the other hand, students may prioritize affordability over other services. At Metrobi, we specialize in managing delivery operations for laundromats, providing an efficient service for door-to-door laundry collection and delivery .

By identifying your target customers, you can better cater for their specific needs, thereby increasing customer acquisition.

Ever thought about who your ‘go-to’ customer is? Identifying and understanding your target market is not about casting a wide net, but rather focusing on a specific consumer profile. It’s not about appealing to everyone, but about being the best for someone. Your business model, services, and even pricing should be designed around your target audience’s preferences and behaviours.

Choosing the Right Location: The Cornerstone of Your Laundry Business

Location is key in the physical realms of business. It’s no different in the laundry industry.

There are factors to think about when choosing your business’ location. Sure, a bustling city center might guarantee foot traffic. But also consider the convenience factor. Are you within a comfortable distance for your target market? Is there paring? What about competition in the area? These considerations play a crucial role when deciding where you set up shop. Does offering a delivery service for laundry enhance the accessibility of your business for those not within immediate vicinity? This article delves into how a laundry pickup and delivery option might broaden your customer base.

Your carefully selected location will significantly influence your business success. We’re talking increased visibility, ease of access and overall convenience for your customers.

Consider this, a parent tumbling under tons of chores would preferably want to drop-off and pick-up laundry en-route to work/school or shopping. If your business is located strategically, it’s hard to ignore!

Don’t be carried away though. Prime location comes with a heavy price-tag and increased competition. You need to carefully assess how this affects your bottom line.

U.S. Self-Service Laundromats Market Share 🇺🇸 In the United States, self-service laundromats account for about 85% of the overall coin-operated laundry equipment market share.

Common Mistakes in Laundry Business Planning: Avoiding the Pitfalls

Underestimating startup costs: a recipe for financial disaster.

Managing the finances is a critical aspect of launching any new serious business venture, including a laundry venture.

▪️ The establishment of a laundry business involves a host of expenses that are often overlooked. These range from capitalized rent, equipment, insurance, to more hidden costs like permits, licenses, and maintenance budgets. Entrepreneurs frequently underestimate these expenses, leading to inadequate budgets and financial strain down the line. Armed with a detailed understanding of these costs, you’ll start on the right foot.

▪️ The danger of underestimating startup costs is not to be taken lightly. It can result in a premature cash flow crunch, forcing the entrepreneurs to either inject more personal capital or take on high-interest debt. Keep your business afloat and thriving by accurately projecting your initial capital requirements.

Neglecting Customer Service: The Silent Business Killer

Customer service isn’t just important; it’s absolutely essential in the laundry industry.

▪️ In the often crowded and competitive laundry market, exceptional customer service can set apart a business. From handling customer complaints gracefully to offering services tailored to customer needs, it’s these details that make a lasting impression. Comprehend the integral role of customer service in the laundry business to ensure long-term success.

▪️ Strategies for improving customer experience are manifold. From training employees in customer interaction to implementing customer-friendly policies, several effective techniques can be adopted. Rigorous application of these strategies can help elevate a laundry business to the highest level of customer satisfaction, thereby creating a loyal customer base.

Self-Service Washers and Dryers Rental Revenue 💰 The rental revenue generated from self-service washers and dryers in the U.S. reached nearly USD 2.4 billion in 2020.

Effective Marketing Strategies for Laundromat Business: Attracting and Retaining Customers

Leveraging social media: connecting with your customers.

Social media has proven to be an essential tool for business marketing. As a laundry business owner, it offers a personal and direct interaction with your current and potential clients.

The role of social media in marketing a laundry business

Social media channels such as Facebook, Instagram, and Twitter can revamp the face of your laundry business from a simple service provider to a digital-friendly local household name. The power lies in their real-time communication and customer engagement capabilities. By sharing relevant content like laundry tips and techniques, responses to customer inquiries and snippets of fun and warmth behind the scenes of your operation, you build a community around your brand. This will, in turn, foster trust and loyalty among your customers.

Tips for effective social media marketing

Perfect social media marketing rides on consistency, creativity, and connection with your audience. Maintain frequent but meaningful engagements on your platforms, be it through content, responses, or promotions. Craft your posts with crisp and lively images, videos, text, and hashtags – visuals that draw attention and spark interest. To achieve this, ensure regular scheduling of posts, interactive and timely responses to clients, and even enticing yet accountable offers like social media exclusive discounts.

Growth Rate of On-Demand Laundry Services 📈 The on-demand laundry services market is growing at a CAGR of around 12%, driven primarily by urbanization and changing consumer preferences.

Implementing a Loyalty Program: Rewarding Your Customers

As much as attracting new customers is important, retaining your current customers is equally paramount. There are costs and efforts involved in acquiring a new customer while a satisfied and loyal customer brings repeat business and possibly referral clients.

*The benefits of a loyalty program for a dry cleaning and laundry business**

Loyalty programs inspire repeat customers, encourage an increase in purchase frequency, and nurture customer-to-customer recommendations, thus increasing your customer base. As they foster a positive business-customer rapport, these benefits culminate in higher profit margins and business growth.

How to implement a successful loyalty program

A successful loyalty program in the  laundry business  stems from understanding the needs and preferences of your customers, setting clear and achievable rewards, and maintaining simplicity in program understanding and reward redemption. This system could leverage a point-based or tiered system, rewarding customers based on the frequency and volume of services used. You could also incorporate non-monetary rewards like exclusive access to new services or products. It is essential to incorporate an easy to use tracking system, possibly digital, for accessibility and convenience for both the customer and your business.

Remember, a marketing strategy is as robust as its implementation. Engage with your customers, reward their loyalty and your laundry business will surely beat the daunting statistics.

Average Annual Spending per Household on Laundry Products 👨‍👩‍👧‍👦 American households spend an average of USD 250 annually on laundry products such as detergents, fabric softeners, and stain removers.

Financial Projections for Laundry Services: Planning for Profitability

Setting realistic revenue goals: the path to profitability.

Crafting a path to profitability begins with setting realistic revenue goals. Goals which are too ambitious could leave you disappointed and disheartened, while set too low could mean missed opportunities for growth and expansion. So, how do you strike the right balance?

For a laundry business, it involves understanding the earning potential within your market space and aligning it with your capacity and capabilities. Research competitors, assess your location’s laundry needs, and estimate the pricing of your services accordingly. Don’t forget to account for seasonality and fluctuations in consumer behavior. With proper research and planning, you can produce an initial financial forecast that paints a practical and profitable picture.

Just setting these goals isn’t enough though. This leads us to the next important task – regular financial assessments and adjustments.

In the dynamic world of business, conditions change and so should your goals. A regular financial review allows you to modify and refine your revenue expectations based on the actual performance and external factors such as increasing competition or changing consumer behavior. The aim is to keep your business sustainable and profitable in the long run.

Controlling Costs: Maximizing Your Bottom Line

Behind every profitable laundry business lies a well-implemented cost control strategy. Understanding the common costs associated with a laundry business is the first step

Energy expenditures (water and power), supply costs, equipment maintenance, and labor are some usual cost drivers in this industry. Making informed decisions in these areas can significantly influence your bottom-line. For example, investing in energy-efficient machines might be costly initially, but it can lead to substantial savings on utility bills in the long run.

Discussing strategies for cost control, the efficiency of your operations plays a huge role. Streamlining processes, investing in effective business management software and reducing waste are some common strategies. Employee training for better equipment handling can also help reduce maintenance costs.

Remember, every dollar saved is an additional dollar earned.

By carefully planning your revenue goals and implementing effective cost control strategies, you can pave the way for a sustainable and profitable laundry business. It’s all about understanding your earnings, controlling expenses, and constantly adjusting your financial plans to suit the business environment.

Every stake in profitability takes you a step further from being part of the 90% of laundry businesses that fail and a step closer to successful business ownership. It’s a complex task, but with methodical approach and continuous learning, it’s entirely achievable.

Global Laundry Care Market Growth 🌍 The worldwide Laundry Care market is projected to grow by 3.18% (2024-2028), reaching a market volume of US$122.50 billion in 2028.

Operational Considerations for a Successful Laundry Business: Ensuring Smooth Operations

Laundry businesses, commercial laundry, laundromat services, and laundry service are essential components of a successful laundromat business plan.

Incorporating washing machines, fold services, delivery service, and vending machines can enhance the customer experience and contribute to a solid business plan template. Metrobi specializes in elevating laundromats by offering streamlined services for delivering laundry .

Effective marketing materials, a well-thought-out sales strategy, and maintaining optimal business hours are crucial for cash flow and the overall success of laundromat businesses. By focusing on these key elements, a laundromat business can thrive in the competitive market of laundry facilities. Looking to enhance your laundromat business? Discover strategies for attracting new customers, optimizing your workforce, and expanding your commercial laundry operations .

Staffing Your Laundry Business: Building a Winning Team

Your team is the lifeblood of your business.

1 in 2 successful laundry businesses attribute their success to dedicated and skilled staff. Their role encompasses dealing with customers, maintaining, and operating the equipment, among others. Businesses with high staff turnover often have a bleak financial outlook.

Hiring quality staff goes beyond just filling positions. You need people who are dependable, quick to learn, and passionate about providing excellent service. A well thought hiring process can gear your laundry business to success—right from job postings to interviews and practical tests aimed at understanding a potential employee’s hands-on skills in managing laundry operations. Once onboard, retaining them should be your next priority. Employment benefits, a conducive work environment, and continuous training are among the techniques employed by successful laundry businesses to lower staff turnover rates.

Equipment Maintenance: Keeping Your Laundry Business Running Smoothly

Smooth operations translate to happy customers and ultimately, financial success. A key factor that facilitates smooth business operations is the state of your equipment. Ensure your critical machinery is always in top condition with laundry pick-up and delivery services , streamlining your operational efficiency and bolstering customer satisfaction.

Regular maintenance of your laundry machines is non-negotiable. Your business heavily depends on this machinery. Broken machines mean no service, and no service means no income. Implementing and sticking to a maintenance schedule will not only ensure your equipment lasts longer but can also save you significant amounts in repair costs down the line. Embrace the convenience and advantages of delivery services for laundry , ensuring your business continues to operate smoothly without the downtime of broken machinery.

Creating a maintenance schedule may seem a daunting task, but it’s simpler than most think. Start by reading the manufacturer’s guide for each machine. Highlight the recommended maintenance activities and how often these should be performed. Next, chart a plan based on these activities, designating times when they can be executed with minimal interruptions to business operations. The ultimate goal is to ensure regular checks and timely rectification of problems before they worsen and cause operational downtime.

US Laundry Care Market Growth 🇺🇸 The Laundry Care market in the United States is expected to grow by 2.46% (2024-2028), with a market volume of US$17.41 billion in 2028.

Why Do Laundry Businesses Fail: Lessons from a Decade of Data

Small business owners looking to establish a profitable laundromat may benefit from creating detailed business plans that outline financial projections and marketing strategies.

Securing small business loans can help cover initial costs such as laundry equipment and supplies. Additionally, offering additional services like wash and fold can attract college students and other customers. Metrobi supports laundromats by managing their delivery operations, delivering services across more than 20 US cities, with courier capabilities in Chicago .

Developing a strong financial plan and considering the legal structure of the business are crucial steps in ensuring the success of the existing laundromat. Implementing effective marketing channels and choosing a memorable business name can further enhance the visibility and reputation of the wash and fold service. Metrobi is at the forefront of offering delivery services across more than 20 US cities, including providing courier services in New York City , to support laundromats in expanding their operations efficiently.

Lack of Planning: The Biggest Culprit

Looking back at past laundry business failures, a dominant culprit is poor planning. A laundry business isn’t just about having equipment and a location; it encompasses detailed preparation and understanding of demographic data, competition, pricing strategy, and more.

In the same vein, the importance of a detailed, comprehensive business plan is paramount. It provides a roadmap for your business, showing the destination and how to get there. It outlines goals, operational plans, marketing strategies, and financial projections, forming the foundation of your venture.

Inadequate Marketing: Missing the Mark

With competition fiercer than ever in today’s digital age, businesses cannot afford to neglect the impact of marketing on success. It’s imperative that an adequate portion of the budget be dedicated to researched and tailored marketing strategies that resonate with the target audience.

Laundry businesses often falter, falling into common marketing pits. These missteps range from unclear branding to not leveraging social media platforms or ignoring online reviews. Avoiding these pitfalls and harnessing new marketing opportunities can greatly impact business growth and client base.

Poor Customer Service: The Silent Killer

Another major factor in the failure of laundry businesses is subpar customer service. In a rapidly evolving consumer market, customers demand high-quality, prompt, and personalized service. Neglecting this can quickly lead to dwindling customer loyalty and business failure.

In order to circumvent this, laundry businesses should adopt strategies for improving customer service and retaining customers. Emphasis on customer satisfaction, prompt response to complaints, and proactive actions to meet customer needs can boost loyalty and ensure a steady stream of clients.

Global Home & Laundry Care Market Growth 🏡 The worldwide Home & Laundry Care market is forecasted to grow by 4.09% (2024-2028), resulting in a market volume of US$239.80 billion in 2028.

Financial Mismanagement: A Fast Track to Failure

A common thread in business failure is financial mismanagement. Negligence or lack of expertise in handling finances can quickly deplete resources and impair growth.

Knowledgeable financial management tips such as setting clear financial goals, keeping track of spending, regularly reviewing financial performance, and planning ahead can aid survival. By keeping a close watch on finances, businesses can catch issues early on and rectify them before they become unmanageable.

Operational Inefficiencies: The Hidden Drain on Profits

Operational inefficiencies are a constant, albeit hidden, drain on profitability. It’s like a termite, eating away at the business, often unnoticed until it’s too late. Inefficiencies could stem from outdated technology, improper inventory management, or flawed workflow processes.

Laundromat owners in the local area can utilize their personal savings to invest in coin-operated machines. Conducting a competitive analysis is crucial before deciding to hire employees and secure funding.

Key aspects such as targeting apartment buildings, implementing search engine optimization, and preparing detailed financial statements are essential for the success of a new laundromat as a new business venture.

Harnessing measures to optimize operational efficiency can significantly boost productivity and profitability. These can include investing in the latest technology, fine-tuning workflow processes, and adopting data-driven inventory management systems.

Revenue of the US Laundry Care Market 💵 The revenue of the laundry business in the U.S. was $7,370 million in 2010 and is expected to reach $7,660 million by 2022 .

Stepping Out of the Spin Cycle: Learning from the Laundry Business Bust

Statistics don’t lie. Over the past decade, missteps in understanding your market, incorrect pricing strategies, and mismanaging growth plans are the common causes behind 90% of laundry businesses crashing and burning.

Remember, these challenges aren’t unique; they plague businesses across all sectors. Use the lessons drawn from laundry industry real-life scenarios to sidestep these pitfalls successfully.

Mitigate these risk factors by saying no to ‘one size fits all’ traditional marketing, embracing competitive pricing frameworks, and aligning your growth in sync with your capabilities. Because nothing worth having comes easy.

Could you identify any other potential choke points in the laundry business from your personal experience?

Here’s to the brave 10%, crushing it in the laundry business. You’ve got this.

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How to Write a Laundromat Business Plan + Example Templates

Image of the interior of a laundromat business.

Elon Glucklich

7 min. read

Updated February 7, 2024

Free Download:  Sample Laundromat Business Plan Template

Would you open a business in an industry that continuously sees annual growth rates between 3 and 5 percent , with steady growth forecast for the next decade?

Starting a laundromat business may not sound flashy, but it has proven to be a profitable venture for many.

But just like a retail store or tech startup, operating a successful laundromat business takes careful planning. It also requires accounting for major upfront costs, and keeping in compliance with environmental regulations.  

That’s why it’s so important to conduct extensive research and planning, before investing in building space and expensive commercial-grade laundry equipment. Putting together a solid business plan will help you focus on the important purchases to make and processes to implement to run a successful laundromat business.

Get started by downloading our free sample laundromat business plan template .

  • Why You Need a Business Plan for Your Laundromat Business

Because of the careful planning and attention to details required, it’s crucial to map out the vision and structure for your business. That’s where a business plan comes in handy.

Do you know how much you will need to spend on equipment before you ever bring in any revenue? Will you need a bank loan to get up and running? Most customers look for the laundromat that’s closest to them , so how much do you know about the demographics of the neighborhood you plan to operate in?

A business plan is the place to compile your most relevant market research , financial projections , and your overall strategic vision for the business. It’s where you can document assumptions about your startup costs and ongoing operational costs, as well as the processes you’ll put in place to ensure compliance with environmental rules.

This guide will help you structure your laundromat business plan, detailing the main areas to cover in the plan and what types of information you’ll need to compile.

  • Understand Your Business Model and Startup Costs

All laundromats are not the same. There are the traditional, coin-operated models. But there are also more modern card-operated systems. Many are self-service, but some provide drop-off service, dry clearing, even tailoring. In your business plan, you should discuss the laundromat business model you are choosing and why. Higher-end services like tailoring might attract a broader customer base, but they bring additional costs.

Your business plan is the place to define the services you will provide . It’s important to document these decisions, even if you are just opting for a traditional coin-operated laundromat. Producing a detailed estimation of your startup costs before launching the business is essential, since it will ensure you are considering the full range of equipment and utility costs.

Once you have defined your business model, you will need to show that it aligns with your projected costs, including:

  • Building lease or purchase
  • Renovations
  • Commercial-grade laundry equipment
  • Laundry detergent
  • Business license

Without detailing your startup costs upfront, your financial projections for the business won’t be accurate, and you will be less prepared for unexpected costs .

A detailed financial projection will also help you determine how long it will take for your business to break even . With a detailed description of your business model and startup costs, you will be ready to approach lenders or investors to get funding for your laundromat . That initial investment will be key to your success, since laundromat startup costs are often hundreds of thousands of dollars.

Know the Area You’ll Serve

Location, location, location. It’s true for many businesses that the location it operates in plays a major role in determining how many customers walk through its doors. That’s especially true for a laundromat. Many customers will be apartment tenants, and are likely to seek out a laundromat within 1-3 miles of where they live.

So the location of your laundromat is a significant determinant of its potential success, and should be a focal point in your business plan. A strategic location can drive high foot traffic, increase visibility, and ultimately boost revenue.

Your selected location should ideally be in an area with a high density of potential customers. This could include neighborhoods with many apartments or near university dormitories where residents may not have easy access to laundry facilities. Additionally, your location should be easily accessible, preferably on a main road with clear visibility from the street to attract passers-by.

In your business plan, explain why your chosen location meets these criteria. Describe the following:

  • Demographics of the area
  • Ease of access to the business
  • Visibility from the street
  • Competitors and their distance from your business

While marketing may not be a huge portion of your operating budget, you will want to demonstrate in your business plan that you have a strategy for acquiring customers and retaining them . Consider strategies you might use to promote your business, like advertising through flyers and newspaper ads, or digital marketing on social media or through search engine optimization.

Understanding your target customers will help inform these strategies. For instance, if your laundromat is near residential areas or college campuses, you may want to advertise in student publications or on social media channels. But if it’s in the middle of a busy downtown, you may want to advertise cleaning services for suits, or commercial laundry services.

  • Stay on Top of Operating Expenses

We’ve discussed the sizable costs to open a laundromat business. But there are also ongoing operational costs that need to be taken into account. Think about a washing machine that’s broken down, dryer lint screens that need to be replaced, or maintenance on your water connections. 

Your business plan is where to compile those costs, since they’ll have a significant impact on your long-term finances. You won’t be able to accurately estimate your break even date without them.

Your business plan must detail the maintenance and repair strategies you intend to employ in order to extend the life of your equipment. Document your strategy for handling repairs – whether you’ll use an on-call technician, train any staff to handle minor upkeep, or send faulty equipment to the manufacturer for repairs.

You should also state whether you will have a contingency plan while machines are being repaired. Do you have spare machines, or a regular maintenance schedule to minimize disruption? This will show potential lenders or investors that you’ve considered steps to maintain steady revenue streams.

Don’t forget about utility and insurance costs, as well. These are ongoing expenses that can change as your business grows. You will want to demonstrate in your business plan that you have considered the impact of these costs on your business – not just when you start the business, but on an ongoing basis.

  • Compliance Can Make or Break Your Business

Laundromats are subject to a variety of regulations , from local zoning laws to environmental standards. For instance, there might be specific requirements for wastewater disposal, given the amount of detergents and chemicals laundromats typically use. You may also need to comply with safety standards regarding equipment operation and maintenance.

It’s crucial to comply with all relevant regulations, just as in any business. Your business plan should include a section dedicated to detailing these legal and regulatory requirements.

Start by identifying the agencies that oversee these regulations, from local health departments to the Occupational Safety and Health Administration and Environmental Protection Agency. List the concerns these agencies will be looking out for, from wastewater disposal to emissions from your laundry machines. Then, detail the steps you’ll take to ensure compliance, such as regular inspections and audits, staff training and the implementation of safety protocols.

Show customers and your lender that you know about the relevant regulations and have a plan to stay on top of them. Not only will it reassure them that you can responsibly run a laundromat business, but it also reduces the risk of costly fines, operational disruptions and even lawsuits.

  • Download a free laundromat business plan template and example

For help getting your business started, download our free laundromat business plan template . You can download this document in Word form and use it as a foundation for your own business plan.

If you want to brush up on how to write specific sections of a traditional business plan, take a look at our step-by-step guide on how to write a business plan .

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Content Author: Elon Glucklich

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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How to Start a Laundry and Dry Cleaning Business

Most of these businesses require the customer to drop off their laundry, although some companies will pick up laundry from the customers’ homes. A full-service laundry and dry cleaning service charges a fee per item for dry cleaning and a fee per pound for standard laundering. This type of business takes some of the responsibility off of the customers who may have busy schedules.

Learn how to start your own Laundry and Dry Cleaning Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Laundry and Dry Cleaning Business Image

Start a laundry and dry cleaning business by following these 10 steps:

  • Plan your Laundry and Dry Cleaning Business
  • Form your Laundry and Dry Cleaning Business into a Legal Entity
  • Register your Laundry and Dry Cleaning Business for Taxes
  • Open a Business Bank Account & Credit Card
  • Set up Accounting for your Laundry and Dry Cleaning Business
  • Get the Necessary Permits & Licenses for your Laundry and Dry Cleaning Business
  • Get Laundry and Dry Cleaning Business Insurance
  • Define your Laundry and Dry Cleaning Business Brand
  • Create your Laundry and Dry Cleaning Business Website
  • Set up your Business Phone System

We have put together this simple guide to starting your laundry and dry cleaning business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

  • What are the startup and ongoing costs?
  • Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Laundry and Dry Cleaning Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your laundry and dry cleaning business?

Business name generator, what are the costs involved in opening a laundry and dry cleaning business.

Unless your business is a work-from-home operation, you will need to pay the deposit for the lease and the first month’s rent for the storefront. In a high-traffic area, expect to pay $3 to $10 per square foot per month for the retail space. You will need to have signage on the front of the store that makes it very visible to those that drive by the store. You will need to have laundry and dry cleaning equipment and a cash register. You will need to have cleaning supplies, coat hangers, and plastic bags. You will need to have a mechanical clothes rack that rotates the finished clothing to keep it in order and ready for customer pick up. Most of these businesses start with about $50,000 worth of equipment, which can be leased and about $2,000 in supplies.

What are the ongoing expenses for a laundry and dry cleaning business?

The ongoing expenses include rent, equipment lease payments, insurance, utilities, supplies, and marketing costs (printing and delivery expenses for promotional flyers).

Who is the target market?

This is essentially a retail business, with repeat customers coming from the local area. This business sometimes offers subscription services to customers which can lead to increased profits. Regular customers help create a reliable customer base.

Full-service launderers must consider possible allergic reactions in customers and take steps to prevent these from occurring. This is an important consideration as customers will not be choosing the products that will be used in the laundering process.

Many people are concerned by the chemicals used by traditional dry cleaners. Many consumers are also concerned by the environmental impact of this type of business. A business using less harsh chemicals and more organic cleaning methods while reducing its carbon footprint may be preferred such as the example of eco laundry company.

How does a laundry and dry cleaning business make money?

Items for dry cleaning are charged per piece. Regular laundry is charged per pound. Additional charges may apply for special services, such as severe stain removal or making repairs, such as fixing tears or replacing missing buttons.

In a major metropolitan area, the competition for laundry and dry cleaning services may be very intense. Because of this, many stores offer dry cleaning services for shirts and blouses at $1 per piece in order to attract customers. Premium prices are charged for same-day service.

The price per pound of regular laundry ranges from $0.99 to $1.99 depending on whether the items need folding or pressing. Dry cleaning of items starts at $1 per item for shirts or blouses, $5 for pants, $10 for suits, and goes up to $29 for a comforter.

How much profit can a laundry and dry cleaning business make?

This business, when it serves an active customer base, is very profitable. Revenues easily exceed $200 per day and costs are less than half of that. A small shop can make at least $30,000 in profit per year after paying all expenses. Many entrepreneurs have become very wealthy owning and operating multiple storefronts in this business.

How can you make your business more profitable?

Ways to make this business more profitable include offering pick-up and delivery service for an additional fee to help individuals with a busy schedule, offering clothing alterations/tailoring service, and shoe repair/polishing. Opening multiple locations, once finances and demand permit, will also lead to increased profits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your laundry and dry cleaning business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate laundry and dry cleaning business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Labor safety requirements

It is important to comply with all relevant Occupational Safety and Health Administration requirements: Here is a link to OSHA’s laundry specific regulations .

Certificate of Occupancy

A laundry and dry cleaning business is generally run out of a storefront location. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO) . A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a location:

  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a laundry and dry cleaning business.
  • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a location:

  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your laundry and dry cleaning business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Laundry and Dry Cleaning Business needs and how much it will cost you by reading our guide Business Insurance for Laundry and Dry Cleaning Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a laundry and dry cleaning business

The best way to promote this business is to use hand delivered flyers that offer a discount coupon and put them under the doors of homes and apartments in the nearby neighborhood.

How to keep customers coming back

The most common form of advertising is to have a big neon sign in the window saying shirts cleaned for $1. Being very friendly to the customers when they walk in encourages them to come back. Calling them when their clothes are ready adds an extra touch of good customer service.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
  • Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

To do well in this business you will have to enjoy cleaning clothes and making them nice for others. It is important to pay attention to the details, not lose track of the customers’ items and make sure the results of the washing, cleaning, pressing and/or folding are excellent.

You will need to work with many different chemicals, some of which are known to be quite toxic. You will have to be comfortable with handling dirty laundry. Some might be very smelly and even disgusting before it is cleaned. Wearing gloves and protective equipment will be an important thing to do to protect your health.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a laundry and dry cleaning business?

This business is all about being on schedule. Opening the store on time, keeping public and employee areas clean, and making sure that orders are fulfilled in a timely manner are all activities you can expect on a daily basis.

If the store processes the laundry and/or dry cleaning on site, you will also need to make sure the equipment is operating properly, and load up the washers and dry cleaning machines with additional clothes that need cleaning to keep making good progress for all of the customers’ orders.

What are some skills and experiences that will help you build a successful laundry and dry cleaning business?

You will need to be friendly with the walk-in customers and very careful with their items. Attention to detail is important and you will need to notice things like stains or damage to the clothing to point them out to the customers when they drop off the clothing for laundry or dry cleaning.

There is always a tight schedule of work necessary to get everything ready on time. Customers can be very unforgiving if they come back to the store when their clothes are supposed to be ready and they are not available on time for pick up.

Perhaps the most crucial skill is the ability to remove stains. Here is a list of common stains and the best way of getting them out of clothing.

What is the growth potential for a laundry and dry cleaning business?

There is a business model that uses the retail space as only drop off and pick up location, while all the washing and cleaning is done at another location. it is possible to have many retail locations that are supported by an industrial location where all the cleaning of the clothes occurs.

There are also franchise opportunities in this industry. It is possible to start with a single store and then expand to own many more.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

How and when to build a team

Most of these businesses are family run and operated by just a few people. The time to build up a team comes after the success of operating one store and opening another one. Workers are often paid minimum wage.

Useful Links

Industry opportunities.

  • National Cleaners Association website
  • Tide Cleaners franchise opportunity
  • Comet Cleaners franchise opportunity

Real World Examples

  • California-based full service laundromat chain
  • Ann-Arbor based self-service/full-service laundromat

Further Reading

  • Blog detailing how to start a drop-off wash-and-fold laundry business in-store
  • Blog detailing how to start an at-home drop-off wash-and-fold laundry business
  • Book detailing how to start and manage a dry cleaning business
  • Find more  Business Ideas  perfect for Small Towns!

Have a Question? Leave a Comment!

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Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan Template

Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a business plan template step-by-step so you can create your plan today.

Download our Ultimate Laundromat Business Plan Template here >

What is a Laundromat Business Plan?

A business plan provides a snapshot of your laundromat business as it stands today, and lays out your business growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your business plans.

Why You Need a Business Plan for a Laundromat

If you’re looking to start or grow a laundromat, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your laundromat in order to improve your chances of success. Your laundromat services business plan is a living document that should be updated annually as your business grows and changes.

Source of Funding for Laundromats

With regard to funding, the main sources of funding for a laundromat are bank loans and angel investors. With regards to bank loans, banks will want to review your laundromat business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a laundromat is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a laundromat as they tend to focus on modern technology companies with quick and explosive growth potential.

Finish Your Business Plan Today!

How to write a laundromat business plan.

Your own business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your laundromat business plan, but it is normally the last section you write because it provides a summary of each key component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of laundromat services business you are operating and the status; for example, are you a startup, do you have a laundromat that you would like to grow, or are you operating a chain of laundromats.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the laundry industry. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your laundromat marketing plan. Identify the key members of your team. And offer an overview of your financial and sales forecast.  

Company Analysis

In your company analysis, you will detail the type of laundry business you are operating.

For example, you might operate a traditional laundromat in which you offer coin-operated washers and dryers. Or, you might (also) offer fluff and fold laundry services in which your staff washes and folds your customers’ laundry. This wash and fold service could also include home/office pickup and delivery. Be sure to explore all dry cleaning and laundry services that could be of benefit to your target demographic.

In addition to explaining the type of laundromat you operate, the Company Analysis section of your laundry shop business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include sales forecasts, goals you’ve reached, new store openings, etc.
  • Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the laundry business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the laundromat industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards fluff & fold, it would be helpful to ensure your plan calls for offering such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your laundry shop business plan:

  • How big is the laundry industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s future growth over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your new laundromat business plan must detail the patrons you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of laundromat you operate. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than teens.

Try to break out your target customer base in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most laundromats primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers. For example, middle-class households may value clean laundry above all else, while upper-class households may value convenience most of all.

Finish Your Laundromat Business Plan in 1 Day!

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With Growthink’s Ultimate Laundromat Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

In this section, you should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other laundromats.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes laundry machines/dryers in consumers’ homes or living environments (e.g., in college dorms). You need to mention such competition to show you understand that not everyone who needs their clothing washed frequents a laundromat.

With regards to direct competition, you want to detail the other laundromats with which you compete. Most likely, your direct competitors will be laundromats located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of clientele do they serve?
  • What laundry services do they offer (self-serve laundry, wash & fold, dry cleaning, etc.)?
  • What are their business hours?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior laundry services?
  • Will you provide additional services that your competitors don’t offer?
  • Will you make it easier or faster for customers to acquire the services offered?
  • Will you offer any additional amenities such as a coffee bar or free wi-fi access?
  • Will you provide better customer service?
  • Will you offer better pricing?
  • Will you offer more payment options suitable for your customer base?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, the marketing section of a business plan includes the four P’s: Product, Price, Place, and Promotion. For a solid laundromat business plan, you should include the following:

Product : in the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific laundromat services you will be offering. For example, in addition to washing and drying machines, will you offer fluff & fold, dry cleaning, etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place : Place refers to the location of your laundry business. Document your strategic locations and mention how each location will impact your success. For example, is your business located next to a heavily populated office building, or gym, etc.? Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to offer fluff & fold services, detail the geographic area you will serve.

Promotions : the final part is the promotions section. Here you will document how you will create awareness and drive potential customers to your location(s). You might consider the following strategies to help promote your laundromat services:

  • Making your storefront extra appealing to attract passing customers
  • Marketing on social media platforms
  • Marketing in local papers and magazines
  • Local radio advertising
  • Banner ads at local venues

Operations Plan

While the earlier sections of your laundromat business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business such as serving customers, procuring supplies, keeping the store clean, maintaining laundry equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your X,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a business.

Ideally, you and/or your team members have direct experience in the laundromat business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in laundromats and/or successfully running retail and small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will your sales strategy help you grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheet : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your new laundromat, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs:

  • Location build-out including design fees, construction, etc.
  • Start-up expenses if starting a new business
  • Cost of laundry equipment like washers and dryers
  • Cost of fixtures like folding tables, laundry carts, vending machines, counters, and lighting
  • Cost of supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a new business plan for your business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing strategy and will really understand what it takes to launch and grow a successful laundromat.

To further help you, we have other articles on key aspects of how to start your laundromat and running it effectively. Specifically, our laundromat marketing plan will help you develop the best promotions strategy. Our laundromat startup costs post will let you know what costs to expect.

Laundromat Business Plan FAQs

What is the easiest way to complete my laundromat business plan.

Growthink's Ultimate Laundromat Business Plan Template allows you to quickly and easily complete a business plan for your laundromat.

Where Can I Download a Laundromat Business Plan PDF?

You can download our sample laundromat business plan here . This is a business plan template you can use in PDF format.

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OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business plan consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

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Route Optimization and Planning

4 laundry business ideas to help you get more customers.

April 30, 2021 6 min read

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Laundry is big business. In fact, it’s estimated that the dry-cleaning and laundry-services market will be worth  $180 billion by 2022 .

A small dry-cleaning business can make  $30,000 a year  after expenses, while a self-service laundromat can annually generate cash flow between  $15,000 and $300,000 .

Clearly, the laundry industry is a lucrative one. And no matter what kind of laundry business you have, there are  loads  of ways to grow your business.

To acquire more customers and increase your revenue, start by incorporating these four laundry business ideas into your business model.

Let’s get started.

  • 1. Expand Your Services

2. Use Route Optimization Software

3. focus on local marketing strategies, 4. scope out your competition.

  • 5. Grow Your Laundry Business with OptimoRoute

1. Expand Your Services 

Expanding your laundry business’s service offerings also helps expand your customer base. 

Offer wash-and-fold services

Laundry is one of the  most hated chores , so taking all aspects of the task off a customer’s plate has its appeal (not to mention that many people don’t have easy access to laundry equipment like a washer and dryer anyway).

Wash-and-fold services are when customers drop off dirty laundry, and you return it washed, dried, and folded. This offering attracts new business because it’s considered a luxury service and appeals to a different clientele than your typical laundromat customer. Plus, it can help dry cleaning services that are  experiencing declines , attracting new and repeat customers.

how to make a laundry business plan

Frequent laundromat business customers are  historically low-income , but customers who take advantage of wash-and-fold services tend to have more disposable income. For example,  Beverly’s Concierge Laundry Services  launched in 2005 as a new laundromat, and when the business expanded to offer wash-and-fold services, its customer base expanded as well. “Our wash-dry-fold customer base has been as follows: blue-collar single males, college students, tourists, hotel guests, convention-related vendors, small hotels, restaurants, other small businesses, and working couples with no children and disposable incomes.”

Dry cleaners may also want to get in on the wash-and-fold business. Demand for dry cleaning has  declined  in recent years, as customers shift to coin-operated laundromats, household washing machines, and other substitute products, so adding an additional service can help dry cleaners appeal to new customers. To add further services, you can even offer ironing as well as dry cleaning.

Adding delivery of completed laundry to your roster of services has the potential to increase business even more because  consumer demand for delivery  has grown across numerous industries. Beverly’s Concierge Laundry Service has had great success with this. While the majority of its delivery customers live within five miles of the store, the addition of delivery services has expanded its customer base to a 12-mile radius.

Opt for on-demand laundry services

Take laundry delivery a step further with on-demand services.

Often called the “Uber for laundry,” on-demand laundry allows customers to conveniently request laundry services when they need them. Similar to requesting an Uber through an app or website, users can schedule laundry pickup and choose the services they want. Then, their clean laundry is delivered when it’s ready.

And it’s certainly a lucrative offering, with the on-demand laundry service market expected to grow by  $58.02 billion  by 2024.

how to make a laundry business plan

Rinse  is the  fastest-growing brand  in the laundry-delivery game. It’s experienced steady margin expansion at a time when the consumer on-demand market hasn’t been kind to startups. In addition to on-demand service, it also offers smart scheduling, which involves picking up and delivering laundry to customers weekly.

If you implement one of these laundry-business ideas, such as on-demand laundry services or smart-scheduling laundry services, you’ll need route optimization software. An investment in such software will save you time, increase efficiency, and provide customers with a better experience, all of which will benefit your bottom line.

Here’s what  OptimoRoute  can do for your commercial laundry business:

Save time scheduling and planning deliveries and pickups. 

Just upload an Excel file with delivery and pickup destinations, and OptimoRoute’s software will plan the most efficient route for you. It’ll also balance workloads among drivers.

Decrease pickup and delivery expenses. 

When you take the most efficient routes, you’ll save money on mileage and gas expenses. And, by maximizing the efficiency of your routes, you’ll also minimize labor costs and get the most value from your workforce.

Plan your schedule weeks in advance.  

You can plan pickups and deliveries  up to five weeks in advance , which is a great benefit for your regular laundry-service customers. Plus, OptimoRoute is the only route optimization software that factors in all your planning constraints, including available days, time windows, and driver and vehicle requirements.

Quickly add an on-demand delivery. 

Customers expect on-demand laundry services to be prompt and efficient, so OptimoRoute is essential. When you receive a request for laundry pickup, simply insert the last-minute stop, and the software will automatically recalculate routes and notify drivers.

how to make a laundry business plan

Provide customers with tracking in real-time.  Keep customers informed about when their clean clothes are on their way by sending updates via text or email. Updates even include a  live tracking link .

Get Proof of Delivery .  Drivers can use the OptimoRoute app to collect signatures, take photos, or make delivery notes, giving you all the information you need to answer customers’ questions about the  status of their orders .

Focus on local marketing strategies to promote your business. 

Optimize your Google Business Profile.  

Boost your local search rankings by taking advantage of this free tool that enables potential customers to quickly find your business, learn about it, and contact you.

how to make a laundry business plan

Your Google Business Profile, such as the one pictured above, includes your laundry business’s website, hours, phone number, photos, customer reviews, answered questions, and more. A comprehensive profile improves engagement, boosts your Google ranking, and converts more customers.  Eighty-eight percent of consumers  who search locally on their smartphones visit or call a business within 24 hours.

Check out this  guide to optimizing your Google Business Profile .

Increase your social media presence.

Seventy-six percent of consumer s use social media to search for local businesses, so ensure that it’s easy to find your laundry business by establishing social media accounts and being active on the platforms.

However, you don’t need a presence  everywhere  — focus on the social networks that are most important for your business. It’s important to be active on Yelp so you can reply to consumer questions and reviews, for example, but it’s unlikely you’ll need a TikTok account to reach local customers.

Invest in local digital ads.  

Both Yelp and Google are ideal platforms for advertising your laundry business because they’ll help you reach the very people who are searching for your services.

Google’s  Local Services ads  appear within your service area when someone searches “Seattle laundry service,” for example. Plus, you don’t have to pay for the ad unless someone contacts you through the ad.

how to make a laundry business plan

Yelp ads, such as the one above, are also a great laundry-business idea because  82% of users  visit the site with plans to purchase a product or service, and  89% of them  make that purchase within a week.

Highlight reviews from satisfied customers.  

One of the most effective laundry-business ideas is to share social proof, such as reviews, with potential customers.

Eighty-seven percent of consumers  read online reviews of local businesses before using them, and sharing endorsements from happy customers is a surefire way to get more business since  92% of people trust recommendations  more than a business’s claims.

There are numerous  strategies to get more customer reviews , such as creating incentives and identifying the ideal part of the customer journey to request a review. And once you have that valuable  user-generated content , make it easy for potential customers to find it. Feature reviews on your website, share them on social media, and more.

You can charge more for your luxury laundry services if you can provide a better experience, so check out the local competition, and determine what your business can do better and what the best pricing is for your services.  Beverly’s Concierge Laundry Services  in Los Angeles was able to charge more than their competitors because she tried all their services and provided a better one.

Trying out what other laundry services have to offer can also help spark ideas that you can implement in your own laundry business.

Grow Your Laundry Business With OptimoRoute

As we’ve established, wash-and-fold delivery and on-demand laundry services are what people expect from a modern laundry business, so give your customers what they want — and let OptimoRoute help you deliver the best service possible.

With our route optimization software, incorporating pickup and delivery into your business model has never been easier. It enables business owners to save hours of planning time, as well as save money. And it allows you to provide a better delivery experience for your customers, which leads to repeat customers and rave reviews.

Sign up  for an OptimoRoute trial today.

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StreetWise Journal

Business Ideas

How To Start A Laundry Business: Essential Steps & Tips

Photo of author

By Jacob Maslow

February 7, 2024

Are you thinking of tapping into the world of laundry services but need help knowing where to begin? With a consistent need for clean clothes, starting a laundry business can be a lucrative endeavor.

Dive into the world of entrepreneurial success by tapping into the ever-growing need for clean clothes; a laundry business presents an attractive opportunity with its enticing low entry barriers and potential for steady income.

Whether you’re eyeing a home-based operation or dreaming of your bustling laundromat, this venture opens doors to financial independence. It offers room to carve out your unique niche in a thriving industry.

This article will guide you through the must-know steps and offer practical tips to get your laundry operation spinning smoothly. Dive in, and let’s make those entrepreneurial dreams come true!

The Laundry List: A SWOT Analysis for Starting a Laundry Business

how to make a laundry business plan

Strengths: The Freshly Pressed Pros

1. Steady Demand:  Laundry services are a basic necessity for many, ensuring a consistent demand for your business.

2. Recurring Revenue: Customers require laundry services regularly, which can lead to a reliable income stream.

3. Scalability:  Start with a small operation and scale up as your business grows , potentially expanding to multiple locations or adding additional services.

4. Low Inventory Costs:  Unlike retail businesses, laundromats don’t need to maintain a large inventory, reducing storage needs and related expenses.

5. Community Presence:  A laundromat can become a community hub, fostering customer loyalty and word-of-mouth marketing.

Weaknesses: The Wrinkles in the Plan

1. High Initial Investment: Commercial laundry machines and facility setup costs can be significant.

2. Maintenance and Repairs:  Regular maintenance is required to keep machines running efficiently, and unexpected repairs can be costly.

3. Competition:  Depending on the area, you may face competition from established laundromats or other laundry services.

4. Utility Consumption: Laundry businesses consume large amounts of water and electricity, leading to high operating costs.

5. Labor Intensive: If you offer additional services like folding or dry cleaning, you may need to hire staff, increasing labor costs.

Opportunities: The Untapped Potential

1. Technological Integration: Implementing mobile payment and service tracking apps can enhance customer experience and streamline operations.

2. Value-Added Services:  Offering ancillary services such as wash-and-fold, ironing, or dry cleaning can differentiate your business and increase revenue.

3. Eco-Friendly Market:  There’s a growing demand for eco-friendly services. Investing in energy-efficient machines and eco-friendly detergents can attract a niche market.

4. Partnerships and B2B Opportunities:  Partnering with local businesses, such as hotels or restaurants, can secure larger, ongoing contracts.

5. Expansion into Underserved Areas: Identifying and establishing a presence in areas lacking laundry services can capture an untapped customer base.

Threats: The Stains on Success

1. Economic Downturns:  While laundry services are generally recession-proof, severe economic downturns can still affect discretionary spending.

2. Technological Disruption: Advances in-home laundry appliances could reduce the demand for laundromat services over time.

3. Regulatory Changes:  Water usage restrictions or increases in utility costs due to government policies could impact profitability.

4. Seasonal Fluctuations:  Certain times of the year may see a dip in business, requiring careful financial planning to manage cash flow.

5. Market Saturation: A high concentration of laundry businesses can limit growth potential in densely populated areas.

By carefully considering each element of the SWOT analysis, you’ll be better equipped to plan for success and navigate the challenges of starting a laundry business. You can turn this traditional service industry into a modern success story with the right strategy.

Navigating the Currents: Market Analysis and Trends in the Laundry Industry

Embarking on starting a laundry business requires a deep dive into the market landscape. Understanding the size, growth projections, and industry trends can help position your business for success. Here’s the latest spin on the laundry industry’s market analysis and emerging trends.

Market Size and Projections

The laundry industry is a stable and growing sector with a  high success rate of about 95% . Businesses in this industry typically see an average return on investment (ROI) between 20-35%. This promising statistic is a testament to the essential nature of laundromats’ service.

Industry Composition

The industry is characterized by a mix of small, independent laundromat owners and larger, franchised operations. While there is room for both, independent laundromats can offer personalized services that cater to the local community, whereas franchises benefit from brand recognition and a tested business model.

Demographic Insights

When considering demographics, it’s important to target areas with high residential density, accessibility, and a demographic needing laundry services. Factors such as income levels and the absence of in-home laundry facilities can drive demand for laundromat services.

Technological Advancements and Trends

Technology is revolutionizing the laundry industry, with trends pointing towards automation, eco-friendliness, and convenience. Here are some key tech trends to be aware of:

1. Mobile Integration:  Apps that allow customers to check machine availability, schedule laundry pick-up and delivery, or even pay for services are becoming increasingly popular.

2. Energy-Efficient Machines: As utility costs rise and environmental concerns grow, energy-efficient washers and dryers are necessary for cost savings and attracting eco-conscious customers.

3. Laundry Subscription Services: Some innovative businesses offer subscription models where customers pay a monthly fee for unlimited laundry services, providing a steady revenue stream.

4. Automation: Automated sorting, washing, and drying systems can reduce labor costs and improve service efficiency.

5. RFID Technology: RFID tags in clothing can help track items through cleaning, ensuring that items are not lost and customers are satisfied.

Staying Ahead of the Spin

Keeping an eye on these trends and adapting your business model accordingly can help you stay competitive in the evolving landscape of the laundry industry. By leveraging technology, focusing on energy efficiency, and understanding your customer base, you can set your laundry business up for a clean sweep of success.

Benefits of Starting a Laundry Business

Launching a commercial laundry service or laundromat has many advantages as an entrepreneurial venture. 

Steady demand exists for cleaning clothes, linens, and other textiles, which provides reliable revenue streams, especially when establishing consistent accounts through niche partnerships like hotels, hospitals, and uniform companies. 

Additionally, coin-operated laundromats require lower overhead than traditional retail, making profitability attainable even on a small scale. 

Laundry businesses also enable flexible hours, with many patrons requiring early morning or late evening access. With reasonable startup costs compared to other ventures, innovative laundry entrepreneurs can carve out a niche sustaining positive cash flow year-round.

High Demand

Everyone needs to wash clothes, making laundry services always in demand. Busy lifestyles and the growth of dual-income families mean fewer people have time for household chores like laundry.

As a result, they turn to professional washing services for help with their never-ending piles of dirty clothes. This constant need creates an excellent opportunity for your new laundry business.

Tapping into this high demand can lead to a thriving launderette or dry cleaning business. You will find customers ranging from single professionals who value convenience to large commercial clients who require regular, bulk clothing care services.

With strategic marketing and reliable service, you could capture a significant share of the local laundry industry market.

Low Startup Costs

Starting a laundry business is an attractive option for entrepreneurs because it can require significantly lower initial investment than other ventures. You might think you need huge capital, but the cost to kickstart a laundromat ranges from $200,000 if you’re buying an existing operation up to $1 million for creating a new facility from scratch.

This scale gives hopeful business owners flexibility depending on their financial capabilities and business goals.

Investing in this type of small business opportunity means overhead expenses can be controlled more efficiently than other industries. The location’s property prices will substantially influence your startup costs, so careful research and strategic planning can lead to cost-effective solutions that minimize your initial outlay.

With savvy investments and prudent spending on essential equipment and space, launching your commercial laundry service could turn into a profitable venture without breaking the bank.

Work-from-home Potential

Beyond the affordability of setting up shop, the laundry business also flexes its muscles with significant work-from-home potential. You can operate a successful home-based laundry business without stepping outside your front door.

This appealing opportunity marries entrepreneurship with convenience, allowing you to manage household duties alongside running a thriving service. The simplicity of this business model means that establishing your enterprise from the comfort of your home is attainable and efficient.

Turning an area of your house into a small yet productive laundromat keeps overhead costs down while maximizing flexibility and control over your personal and professional life.

Remote work opportunities in this industry provide countless advantages for aspiring entrepreneurs. With just a few high-quality machines and some dedicated space, you’re all set to start processing orders and building client relationships right where you are—turning what was once downtime at home into profitable uptime for your new venture.

Ability to Specialize

Beyond the convenience of a home-based operation, diving into a laundry business offers another fantastic perk: the ability to specialize. You could focus your services on commercial laundry, catering to hotels and hospitals that need large-scale operations.

Or you might choose residential laundry for local families who need more time for their weekly wash. This targeted approach allows your business to stand out in the market and become known for a particular expertise.

A specialization might involve offering eco-friendly services or handling delicate garments that require extra care. By zooming in on a specific type of service, your laundry business can attract customers looking precisely for what you offer. This strategy often results in customer loyalty and word-of-mouth referrals.

With a clear focus, your venture doesn’t just compete; it leads in its chosen domain within the laundry industry.

Sorting Through the Options: Choosing A Niche Market

how to make a laundry business plan

1. Eco-Conscious Consumers

Details: Use environmentally friendly practices, such as biodegradable detergents, water-saving washers, and energy-efficient dryers. Offer recycling programs for plastic laundry containers and promote your efforts through green certifications.

2. High-End Garment Care

Details:  Specialize in the care of luxury fabrics and designer garments. Provide services like delicate hand washing, specialized stain removal, and garment restoration. Training staff in high-end garment care and using premium cleaning products can attract an upscale clientele.

3. Athletic and Performance Wear

Details:  Cater to fitness enthusiasts and athletes by offering services that target the cleaning and maintenance of performance fabrics. Incorporate special treatments that remove sweat, odors, and bacteria without damaging the material.

4. Commercial Laundry Services

Details:  Target businesses such as hotels, hospitals, restaurants, and spas that require large volumes of laundry to be cleaned regularly. Offer customizable service contracts, bulk discounts, and consistent quality to secure long-term business clients.

5. Self-Service Plus

Details: Besides traditional self-service laundry, provide amenities like free Wi-Fi, comfortable seating, and refreshments. This creates a welcoming environment where customers can work or relax while waiting for their laundry.

6. Wash-and-Fold Subscription Service

Details:  Offer a subscription-based model where customers pay a monthly fee for a set number of wash-and-fold services. This can provide convenience for busy professionals and ensure a steady revenue stream for your business.

7. Family-Friendly Laundromat

Details:  Design your laundromat with families in mind. Include a play area for children, offer child-sized furniture, and ensure a safe, clean, and welcoming environment. Providing services like stroller cleaning can also appeal to this demographic.

8. Specialty Fabric Care

Details:  Focus on niche fabrics such as wedding dresses, costumes, or uniforms. Offer specialized cleaning, preservation, and storage services to cater to customers with unique laundry needs.

9. Mobile Laundry Services

Details:  Provide convenience by offering pick-up and delivery laundry services. Invest in a branded vehicle and create an efficient logistics system to serve customers who value time-saving options.

10. Coin-Free Operations

Details:  Modernize the traditional coin-operated laundromat by implementing card or mobile payment systems. This can attract tech-savvy customers and streamline your operations.

Aside from choosing a specific niche, you can offer special services such as delivery, 24-hour operation, and the like.

By choosing a niche market and tailoring your services accordingly, you can differentiate your laundry business and attract a dedicated customer base. Remember, the key to success in a niche market is understanding the specific needs of your target audience and consistently delivering on those expectations.


Staying organized is vital in carving out a niche in the laundry business. Identify your target market and understand their unique needs and preferences to create standout services.

By zeroing in on a specific audience, you streamline your marketing strategy and make it easier for customers to choose your business over others.

Tailor everything from equipment choices to customer service policies around this chosen identity. This level of organization helps ensure every aspect of operations caters directly to the wants and requirements of your market segment.

With competitive differentiation at the heart of these efforts, a well-organized approach can increase customer loyalty and a stronger presence within the industry.

Laundry and Garment Knowledge

how to make a laundry business plan

To carve your niche in the laundry market, you need to know all about fabrics and their care requirements. This expertise sets you apart from competitors. Mastering stain removal, understanding proper garment handling, and operating equipment efficiently are pivotal skills for a successful business owner.

You’ll be dealing with delicate silks, rugged denim, and everything. Offering specialized services like eco-friendly cleaning options or preservation techniques for bridal gowns can attract a diverse clientele.

Stay ahead by continuously updating your knowledge of laundry technologies and fabric care trends. Familiarize yourself with the detergents and cleaning agents that work best for various materials.

Effective pre-treatment of garments is another essential skill that will help ensure customer satisfaction—and repeat business! By being informed about textiles’ latest developments, you reassure customers their valued items are in capable hands while optimizing your operation’s effectiveness and efficiency.

Customer Service

Understanding laundry and garment care sets the foundation for excellent customer service, a cornerstone in building a successful laundromat. A customer-centric approach not only meets but anticipates the unique needs of your target audience.

Personalized service cements client satisfaction and fosters loyalty within a specialized market. Whether offering same-day dry cleaning or providing fabric-specific tips, going above and beyond can differentiate your business from competitors.

Engaging with your customers to get feedback makes them feel heard and valued, leading to higher retention rates. Tailored offerings like pick-up and delivery services or custom washing programs help cater to specific segments of your clientele.

By consistently delivering outstanding customer care, you set up your laundry business as more than just a place to clean clothes; it becomes a trusted part of the community that customers are excited to recommend.

Creating A Business Plan

how to make a laundry business plan

Next up is branding; pick a name that resonates with customers and reflects the quality of service they can expect.

A deep dive into strategic business planning comes next. Here’s where details matter—a well-structured plan outlines everything from market analysis to customer acquisition techniques.

You’ll need to unpack equipment procurement needs and decide if buying or leasing machines fits best within your financial forecast. Dive into competition research, too; understanding how others succeed (or fall short) equips you with the knowledge to stand out in the crowded marketplace.

Savvy entrepreneurs don’t stop there—they also hatch plans for keeping their clients hooked. Developing robust customer retention strategies ensures happy customers keep returning—and spreading the word about your top-notch laundry service offerings!

Securing Necessary Permits And Licenses

how to make a laundry business plan

  • Attain zoning allowances if constructing a freestanding laundromat through the city planning office’s review and authorization process. Even renting retail space may need a particular classification depending on codes for dry cleaning plants and laundries dealing with chemical usage.
  • Wastewater discharge licenses are often required to release processed water from wash cycles into municipal systems. Monitor chemical pollution thresholds set by water authorities through EPA mandates . Install any prescribed pretreatment equipment.
  • Some jurisdictions regulate laundry boiler equipment, which requires corresponding permits and annual safety inspections allowing steam generation and pressurized functionality under acceptable building codes.
  • Given asphyxiation risks, ensure proper ventilation authorizations and reliable CO and fire alarm systems are in place for gas-powered machinery. Permit postings may apply.
  • Check OSHA guidance for employee operating procedures around potential electrical, slipping, and lifting injury exposures in laundries. First aid and other safety administration obligations can apply.
  • Tax registrations like retail sales permits, waste generation identification numbers, and quarterly reporting must be followed for remittances on equipment purchases and gross laundromat earnings for IRS compliance like retail.

Consult licensed contractors and legal advisors to pursue necessary permits and licenses before committing to facility contracts or equipment acquisition to ensure full regulatory coverage.

Finding A Suitable Location

how to make a laundry business plan

This research is vital for setting up shop in a location with high customer traffic and minimal competition.

Choose a location that can effectively serve your chosen market segment. If targeting busy professionals, consider proximity to office buildings or upscale residential areas. For families, look near apartment complexes or suburban communities with limited access to home laundry facilities.

Investing In High-Quality Equipment

Investing in high-quality equipment is a game-changer for any laundry business. Premium laundry machines handle heavy loads and ensure that clothes come out clean and fresh.

This level of reliability can set your service apart from competitors. Customers trust laundromats with top-of-the-line appliances, which often translates to repeat business and positive word-of-mouth.

Choosing cost-effective appliances doesn’t mean cutting corners on quality. Instead, it means looking for energy-saving technology that reduces water usage and electricity bills. This smart move lowers operational costs and appeals to environmentally conscious consumers.

High-quality laundry gear may require more capital expenditure initially, but the long-term savings justify the investment. Moreover, exploring financing options can ease the financial burden, allowing you to equip your laundromat with commercial-grade machinery without draining your resources.

Building A Reliable Team

Launching a laundry venture requires assembling a skilled, trustworthy team to oversee daily customer-facing and industrial washing operations. Staff training and leadership engagement foster a successful organization.

Foremost, experienced laundry managers are invaluable hires for coordinating end-to-end laundromat workflows, from supervising attendants to maintaining machinery and quality standards. 

  • Seek out detail-oriented candidates with previous managerial roles at high-efficiency commercial facilities with positive track records.
  • Front counter staff plays an integral role in seamlessly processing transactions, answering questions, and building member loyalty. Hire accordingly for solid customer service skills. 
  • Also, comprehensive training on providing patrons with laundry instructions, rewards programs, and equipment assistance.
  • Laundromat attendants who effectively keep machines fully functioning, inspect washing progress, ensure proper product/chemical dispensing, plus handle folding/pressing/drying duties require patience and diligence. 
  • Identify workers comfortable performing repetitive tasks reliably during peak cycles.
  • Contracting specialized third-party technicians for complex equipment repairs and piping/gas/ventilation issues is recommended over attempting extensive in-house mechanical servicing with costly machinery investments at stake if mishandled. Consider preventative maintenance, too.
  • Textile care experts, dry-cleaning processors, and expert stain removal personnel can bolster back-end services for specialty treatment of delicate fabrics, drapes/upholstery, and customized washing/finishing, unlike residential machines.
  • Facility janitorial roles ensure high operational cleanliness and sanitation expectations are consistently met inside the laundromat, per health codes and customer service standards. Frequently tidy public areas prone to quick build-up.

Assembling a versatile, accountable team combining patron-facing and industrial laundry skillsets allows new ventures to launch successfully while building sound practices.

Implementing Effective Marketing Strategies

Having a reliable team sets the stage for your next big move — getting the word out. Good marketing tactics are crucial for bringing customers through the door. Start by crafting an engaging brand story that resonates with your target audience; this will be the cornerstone of all your promotional activities.

Use social media platforms to showcase your state-of-the-art laundry appliances and highlight how they deliver top-notch service.

Creating special offers, discounts, and loyalty programs can drive interest and retain customers. Host events or workshops educating people on garment care or organizational methods using commercial laundry equipment, promoting your expertise in the field.

Remember to harness local SEO strategies by optimizing your online presence so community members seeking laundry services find you first!

Providing Exceptional Customer Service

Offer attractive and diverse services to stand out in the laundry industry. This meets various customer needs and shows dedication to service excellence. Equip your laundry business with amenities that make life easier for customers, such as comfortable waiting areas, free Wi-Fi, or express services for those in a hurry.

Maintain honest communication at all times. Customers appreciate when you keep them informed about their laundry status or any issues that may arise. Solve problems quickly and efficiently, putting a positive spin on your approach to ensure they’re valued.

This strategy fosters trust and encourages customers to return, knowing they’ll always receive superior service.

The Spin Cycle: Is a Laundry Business Right for You?

Starting a laundry business can be an exciting journey into entrepreneurship. It’s a service always in demand, providing a stable customer base and the satisfaction of offering your community a necessary, time-saving service. However, it’s not a one-size-fits-all venture. Let’s dive into the pros and cons to help you decide if this is your right business opportunity.

The Bright Side of Laundry Business

1. Constant Demand:  Dirty clothes are a fact of life. As long as people need to wear clean clothes, they’ll need laundry services, making this industry somewhat recession-proof.

2. Repeat Customers:  Laundry is a weekly chore for most, so you’ll likely see the same faces regularly. This creates the potential for a loyal customer base and a steady income.

3. Scalability:  You can start small with just a few machines and expand as your business grows. Some entrepreneurs even grow to multiple locations or offer additional services like dry cleaning or alterations.

4. Flexibility: Once your laundry business is up and running, it doesn’t require constant oversight. You can enjoy a flexible schedule with the right staff and systems in place.

5. Eco-Friendly Options:  There’s a growing market for green businesses. By offering eco-friendly washing options or using energy-efficient machines, you can appeal to environmentally conscious consumers.

The Spin Cycle: Potential Drawbacks

1. Initial Investment: The upfront cost of commercial laundry equipment can be high. You must secure a good location, fit the shop, and purchase reliable machines.

2. Maintenance:  Laundry equipment undergoes constant use and will require regular maintenance and occasional repairs, which can add to operating costs.

3. Competition:  Depending on your location, you may face stiff competition from established laundromats or other laundry services.

4. Utility Costs:  Running multiple washers and dryers is energy-intensive, and utility bills can be high. It’s important to factor in these costs when considering profitability.

5. Slow Growth:  Building a customer base and seeing significant profit can take time. It’s not typically a get-rich-quick business.

Who Should Consider a Laundry Business?

If you appreciate a business with a predictable model and you’re ready to invest time into a steady growth enterprise, a laundry business could be a great fit. It’s ideal for those who have the patience to grow their customer base organically and who get satisfaction from providing a community-based service.

Not Cut Out for the Cleaners?

This business might not be for you if you’re looking for a high-tech startup vibe, fast returns on investment, or a hands-off business model. You might want to consider other opportunities if unprepared for the operational challenges of maintaining equipment and managing a physical location.

Complementary Business Ideas to Consider

Before you make your final decision, consider these similar businesses:

1. Mobile Laundry Services: Pick-up and delivery can set you apart from traditional laundromats and cater to busy professionals.

2. Specialty Cleaning Services:  Focusing on a niche, like organic or hypoallergenic cleaning, can attract a specific market segment.

3. Commercial Laundry: Serving businesses like hotels, restaurants, or hospitals can lead to larger but less frequent accounts.

4. Franchising: Buying into a laundry franchise can offer brand recognition and a proven business model, though it has its own rules and limitations.

5. Dry Cleaning: This is a separate sector with its equipment and expertise, but it can complement a laundry business and broaden your service offerings.

Embarking on a laundry business journey requires careful consideration of your personal goals, financial situation, and local market needs. By weighing the pros and cons and exploring similar business models, you can make an informed decision that’s right for you. Whether you decide to jump into the spin cycle of the laundry world or not, the key is to choose a path that aligns with your entrepreneurial spirit and vision for success.

Clean Start: Unfolding Success in the Laundry Business

Launching a laundry business offers a promising path to entrepreneurial success, capitalizing on the perennial demand for clean clothes and textiles. The journey begins with understanding the market’s needs, from busy professionals seeking convenience to commercial clients requiring bulk services. 

Entrepreneurs can efficiently differentiate their services in a competitive landscape by maintaining low startup costs, leveraging work-from-home potential, and honing in on a specialty. Strategic planning lays the foundation for operational excellence, from securing the necessary permits and licenses to selecting the right location and investing in quality equipment. 

Building a reliable team and implementing effective marketing strategies are crucial to creating a loyal customer base. Providing exceptional customer service further cements your business’s reputation, turning a simple necessity into a trusted community staple. 

As we’ve explored, with thoughtful organization, deep industry knowledge, and a customer-first approach, aspiring laundry business owners can meet and exceed expectations, weaving their way to financial independence and industry leadership.

Jacob Maslow

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Business and Plans

Laundry Business Plan Template

Trusted by 500+ Downloaders

What You Get

  • A compelling & detailed pre-written Laundry business plan template in WORD
  • A full & automatic Laundry financial plan model in EXCEL you can easily customize
  • Customized text tailored to the Laundry business
  • The ability to paste advanced charts and tables within a click
  • No accounting or specialized financial knowledge needed
  • A truly cost-effective solution saving you time and money

Laundry Business Plan Template Description

Laundry business plan template with financials

Our ready-made Laundry business plan package is all you need to build an investor-grade laundry business plan fast and easy. It comes with a pre-written business plan document in Word and an automatic financial plan in Excel tailored to the laundry service business. All you need to do is customize these documents to perfectly make them fit your own laundry project. For more information regarding the content, check out the full description below.

how to make a laundry business plan

Laundry Business Plan Document in Word

Our ready-made Laundry business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Laundry project. Each section and sub-section offer you a sample text that you can easily customize to make your business plan unique. Below is a small excerpt of your pre-written Laundry business plan document in Word.

laundry service business plan in Word

Automatic Laundry Financial Model in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract from your automatic laundry financial plan in Excel.

laundry financial plan in Excel

The Benefits of Building a Business Plan for your Laundry Project

Building a business plan for your laundry project can bring a variety of benefits, including:

  • Securing funding: A laundry business plan can help you secure funding from investors or lenders by outlining your vision for the business, the market opportunity, and your financial projections.
  • Identifying and mitigating risks: It can help you identify potential risks and opportunities associated with your laundry project, and develop strategies to mitigate those risks and capitalize on those opportunities.
  • Establishing clear goals and objectives: A business plan can help you establish clear goals and objectives for your laundry venture and create a roadmap for achieving them.
  • Improving decision-making: By providing a framework for decision-making, a laundry business plan can help you make informed choices about how to allocate resources and manage the business effectively.
  • Communicating effectively with stakeholders: A laundry business plan allows you to communicate your vision and strategy to stakeholders, such as employees, investors, and customers, and align everyone’s efforts towards the same goals.
  • Benchmarking and tracking progress: Do you wish to track your progress against your goals? A laundry business plan can help you do that. It allows you also to make adjustments as necessary to stay on track.

Overall, a business plan can provide a comprehensive view of your laundry project, including both short-term and long-term goals, and can help you make better decisions, secure funding, and track progress over time. It’s a valuable tool for any aspiring laundry owner.

This Ready-Made Laundry Business Plan is For

  • Entrepreneurs wishing to start a Laundry business
  • Aspiring laundry store owners who want to create a business plan fast and easy
  • Entrepreneurs who wish to pitch their project to investors
  • Laundry professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

  • Once you complete the order, you will receive an email with links to download your documents
  • Your order will contain the full pre-written business plan in Word
  • Your order will contain the full customizable financial model in Excel

Your Laundry Business Plan Content

Executive Summary:  Our Laundry business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Laundry concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Laundry service. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Laundry business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Laundry. These can include issues such as the lack of laundries in a certain location, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Laundry business will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Laundry service’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Laundry concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Laundry business into a franchise model?…etc.

Business Model:  This section details your Laundry concept using the business model canvas method. In a visually appealing table, we will detail your Laundry business’ key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of washing, dry cleaning and pressing services…etc. We will also provide information about your pricing and average order values.

Market Analysis:  This important section describes the various market statistics and consumer trends in the laundry service industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Laundry.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the laundry service industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Laundry business in your own area of operation.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Laundry business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Laundry intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Laundry’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Laundry project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Laundry project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Laundry business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Laundry business plan.

Projected Revenue:  This module shows your Laundry business’ revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Laundry service’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Laundry’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Laundry business’ cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Laundry will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Laundry’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Laundry’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Laundry business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Laundry business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Laundry project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Laundry Business Plan?

  • Speed & Convenience:  Once you complete your order, you will receive the Laundry business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Laundry project.
  • High Quality:  Your Laundry business plan has been written by our professional team of business plan writers and experts from the laundry service industry. You will receive a professional Laundry business plan template ideal for presenting to potential investors or banks.
  • Low-Cost:  Our pre-written Laundry business plan template is the most cost-effective solution in case you need to build a solid and professional Laundry business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Laundry business plan package,  do not hesitate to contact us , we are here to help.

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    Conduct market research to gauge demand for laundry services in the local area. Benefit from an established brand with proven demand in the market. Business Plan. Develop a comprehensive business plan to outline services, target market, and budget. Gain access to an established business model and operational guidelines.

  9. How to Start a Laundry Business [Checklist]

    5. Create a laundry business plan for success. Your business plan is like a compass. It should define in detail your company's objectives and how you're going to reach them. Whenever you make a decision for your laundromat business, turn to the business plan! Consider these points on your journey to a profitable laundromat. Mission statement

  10. How to Start a Laundry Business in 15 Steps

    15 Steps to Starting a Laundry Business. 1. Write a Business Plan. Before we get into the details of pricing, business structure, and target market, let's make a plan, a business plan. Business plans aren't like that one-size-fits-all jacket you love folding; instead, it's catered to a specific business owner and type.

  11. How to Start a Laundry Business in 2024

    A business plan also enables potential partners and investors to better understand your company and its vision: Executive Summary: A brief overview of your laundry business, highlighting its key aspects and objectives. Business Overview: An introduction to your laundry business, including its name, location, and a basic description.

  12. Complete Guide: Start Full-Service Laundry Business Model

    Chapter 1: Step-By-Step Process to Start. Chapter 2: Essential Elements for Full-Service Laundry Business. Chapter 3: Equipment Needed. Chapter 4: Crafting a Full-Service Laundry Business Plan. Chapter 5: Investment Strategies. Chapter 6: Identifying Your Target Customer Profiles. Chapter 7: Overcoming Business Model Challenges.

  13. How to Start a Laundry Business: Ultimate Guide

    8) Purchase the right equipment. The type of equipment you need for your laundry business will depend on the type of business you want to start. If you are starting a small laundry service, you will need a washer, dryer, iron, and ironing board. Some equipment you might need if you are starting a self-service laundromat include:

  14. Fundamentals of a Laundry Business Plan

    Laundry businesses, commercial laundry, laundromat services, and laundry service are essential components of a successful laundromat business plan. Incorporating washing machines, fold services, delivery service, and vending machines can enhance the customer experience and contribute to a solid business plan template.

  15. How to Write a Laundromat Business Plan + Example Templates

    Additionally, your location should be easily accessible, preferably on a main road with clear visibility from the street to attract passers-by. In your business plan, explain why your chosen location meets these criteria. Describe the following: Demographics of the area. Ease of access to the business. Parking.

  16. How To Start A Laundry Business [5 Simple Steps For 2024]

    1. Space and Location. Your laundromat's location is crucial to its success. You'll need to pick an urban spot to benefit from the small apartment buildings or restaurants that need your service. Sadly, prices vary when renting a store in the middle of a metropolitan area, so keep $5,000 to $10,000 on you. 2.

  17. How to Start a Laundry and Dry Cleaning Business

    Start a laundry and dry cleaning business by following these 10 steps: Plan your Laundry and Dry Cleaning Business. Form your Laundry and Dry Cleaning Business into a Legal Entity. Register your Laundry and Dry Cleaning Business for Taxes. Open a Business Bank Account & Credit Card.

  18. Here's How to Start an In-Home Laundry Business

    How to Start Your Own In-Home Laundry Business. Some cities — notably New York City — have their own wash-and-fold ecosystems. However, if you live outside these cities, you can start your own laundry service via platforms like TaskRabbit, Care.com and Laundry Care.This can make it easy to find clients in your own area.

  19. Laundromat Business Plan Template & Guide [Updated 2024]

    Laundromat Business Plan Template. Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a business plan ...

  20. How to Start a Successful Laundry Business

    Traditional: Start from scratch, build your brand, make your own rules. Franchise: Partner with a known brand, get a ready-made business plan and support. This guide is your first step in the journey of launching a successful laundry business. Understanding the industry and meticulous planning are your tools for success.

  21. How to Grow a Laundry Business: 4 Ideas + Tips

    Laundry is big business. In fact, it's estimated that the dry-cleaning and laundry-services market will be worth $180 billion by 2022.. A small dry-cleaning business can make $30,000 a year after expenses, while a self-service laundromat can annually generate cash flow between $15,000 and $300,000.. Clearly, the laundry industry is a lucrative one.

  22. Starting a Laundry Business: Essential Steps & Tips

    3. Scalability: Start with a small operation and scale up as your business grows, potentially expanding to multiple locations or adding additional services. 4. Low Inventory Costs: Unlike retail businesses, laundromats don't need to maintain a large inventory, reducing storage needs and related expenses. 5.

  23. Laundry Business Plan Template

    Our ready-made Laundry business plan package is all you need to build an investor-grade laundry business plan fast and easy. It comes with a pre-written business plan document in Word and an automatic financial plan in Excel tailored to the laundry service business. All you need to do is customize these documents to perfectly make them fit your ...