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Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, and news media to reach across thousands of miles, people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past. Only in recent times have actors, singers, and other social elites become celebrities or “stars.”
The current level of media saturation has not always existed. As recently as the 1960s and 1970s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. These channels aimed their programming primarily at two‐parent, middle‐class families. Even so, some middle‐class households did not even own a television. Today, one can find a television in the poorest of homes, and multiple TVs in most middle‐class homes. Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes. This widespread availability and exposure makes television the primary focus of most mass‐media discussions. More recently, the Internet has increased its role exponentially as more businesses and households “sign on.” Although TV and the Internet have dominated the mass media, movies and magazines—particularly those lining the aisles at grocery checkout stands—also play a powerful role in culture, as do other forms of media.
What role does mass media play? Legislatures, media executives, local school officials, and sociologists have all debated this controversial question. While opinions vary as to the extent and type of influence the mass media wields, all sides agree that mass media is a permanent part of modern culture. Three main sociological perspectives on the role of media exist: the limited‐effects theory, the class‐dominant theory, and the culturalist theory.
The issue of sponsorship adds to this problem. Advertising dollars fund most media. Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes. Thus, news organizations may shy away from negative stories about corporations (especially parent corporations) that finance large advertising campaigns in their newspaper or on their stations. Television networks receiving millions of dollars in advertising from companies like Nike and other textile manufacturers were slow to run stories on their news shows about possible human‐rights violations by these companies in foreign countries. Media watchers identify the same problem at the local level where city newspapers will not give new cars poor reviews or run stories on selling a home without an agent because the majority of their funding comes from auto and real estate advertising. This influence also extends to programming. In the 1990s a network cancelled a short‐run drama with clear religious sentiments, Christy, because, although highly popular and beloved in rural America, the program did not rate well among young city dwellers that advertisers were targeting in ads.
Critics of this theory counter these arguments by saying that local control of news media largely lies beyond the reach of large corporate offices elsewhere, and that the quality of news depends upon good journalists. They contend that those less powerful and not in control of media have often received full media coverage and subsequent support. As examples they name numerous environmental causes, the anti‐nuclear movement, the anti‐Vietnam movement, and the pro‐Gulf War movement.
While most people argue that a corporate elite controls media, a variation on this approach argues that a politically “liberal” elite controls media. They point to the fact that journalists, being more highly educated than the general population, hold more liberal political views, consider themselves “left of center,” and are more likely to register as Democrats. They further point to examples from the media itself and the statistical reality that the media more often labels conservative commentators or politicians as “conservative” than liberals as “liberal.”
Media language can be revealing, too. Media uses the terms “arch” or “ultra” conservative, but rarely or never the terms “arch” or “ultra” liberal. Those who argue that a political elite controls media also point out that the movements that have gained media attention—the environment, anti‐nuclear, and anti‐Vietnam—generally support liberal political issues. Predominantly conservative political issues have yet to gain prominent media attention, or have been opposed by the media. Advocates of this view point to the Strategic Arms Initiative of the 1980s Reagan administration. Media quickly characterized the defense program as “Star Wars,” linking it to an expensive fantasy. The public failed to support it, and the program did not get funding or congressional support.
Theorists emphasize that audiences choose what to watch among a wide range of options, choose how much to watch, and may choose the mute button or the VCR remote over the programming selected by the network or cable station. Studies of mass media done by sociologists parallel text‐reading and interpretation research completed by linguists (people who study language). Both groups of researchers find that when people approach material, whether written text or media images and messages, they interpret that material based on their own knowledge and experience. Thus, when researchers ask different groups to explain the meaning of a particular song or video, the groups produce widely divergent interpretations based on age, gender, race, ethnicity, and religious background. Therefore, culturalist theorists claim that, while a few elite in large corporations may exert significant control over what information media produces and distributes, personal perspective plays a more powerful role in how the audience members interpret those messages.
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Understanding Mass Media and Mass Communication
- Writing Essays
- Writing Research Papers
- English Grammar
- M.A., Anthropology, University of Iowa
- B.Ed., Illinois State University
Mass media refers to the technologies used as channels for a small group of people to communicate with a larger number of people. The concept was first addressed during the Progressive Era of the 1920s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapers , radio, and film. Indeed, the three forms of traditional mass media today are still the same: print (newspapers, books, magazines) , broadcast (television, radio ), and cinema (movies and documentaries).
But in the 1920s, mass media referred not just to the number of people such communication reached, but rather to the uniform consumption and anonymity of the audiences. Uniformity and anonymity are characteristics which no longer fit the way people seek out, consume, and manipulate information into their daily lives. Those new media are called "alternative media" or "mass self-communication."
Key Takeaways: Mass Media
- Mass media as an idea was created in the 1920s.
- There are three major forms of traditional mass media: print, broadcast, and cinema. New forms are being created constantly.
- The internet has changed the nature of mass media by creating consumers who control and even create media of their own, and producers who can more easily track consumer responses.
- Being a smart consumer of media means exposing yourself to a variety of points of view, so that you can become more adept at recognizing subtle and not subtle forms of propaganda and bias .
Mass media are the transport forms of mass communication, which can be defined as the dissemination of messages widely, rapidly, and continuously to large and diverse audiences in an attempt to influence them in some way.
Five distinct stages of mass communication exist, according to American communication scholars Melvin DeFleur and Everette Dennis:
- Professional communicators create various types of "messages" for presentation to individuals.
- The messages are disseminated in a "quick and continuous" manner through some form of mechanical media.
- The messages are received by a vast and diverse audience.
- The audience interprets these messages and gives them meaning.
- The audience is influenced or changed in some manner.
There are six widely acknowledged intended effects for mass media. The two best known are commercial advertising and political campaigns. Public service announcements have been developed to influence people on health issues such as smoking cessation or HIV testing. Mass media has been used (by the Nazi party in Germany in the 1920s, for example) to indoctrinate people in terms of government ideology. And mass media use sporting events such as the World Series, the World Cup Soccer, Wimbledon, and the Super Bowl, to act as a ritual event that users participate in.
Measuring the Effects of Mass Media
Research on the impacts of mass media began in the 1920s and 1930s, with the rise of muckraking journalism—elites became concerned about the effects of investigative reporting in magazines such as McClure's on political decision-making. Mass media became a prominent focus of study in the 1950s after television became widely available, and academic departments dedicated to communication studies were created. These early studies investigated the cognitive, emotional, attitudinal, and behavioral effects of media on both children and adults; in the 1990s, researchers began to use those earlier studies to draw up theories concerning the use of media today.
In the 1970s theorists such as Marshall McLuhan and Irving J. Rein warned that media critics needed to watch how media affects people. Today, this remains a key concern; much attention has been paid, for example, to the impact on the 2016 election of false messaging distributed on social media. But the myriad forms of mass communication available today have also encouraged some researchers to begin to investigate "what people do with media."
The Move to Mass Self-Communication
Traditional mass media are "push technologies:" that is to say, producers create the objects and distribute them (push it) to consumers who are largely anonymous to the producer. The only input consumers have in traditional mass media is to decide whether to consume it—if they should buy the book or go to the movie: undoubtedly those decisions have always been significant to what got published or aired.
However, in the 1980s, consumers began to transition to "pull technology:" while the content may still be created by (elite) producers, users are now free to select what they wish to consume. Further, users can now repackage and create new content (such as mashups on YouTube or reviews on personal blog sites). The users are often explicitly identified in the process, and their choices may have immediate, if not necessarily conscious, impact on what information and advertising they are presented with going forward.
With the widespread availability of the internet and the development of social media, communication consumption has a decidedly personal character, which the Spanish sociologist Manuel Castells calls mass self-communication. Mass self-communication means that the content is still created by the producers, and the distribution is made available to a large number of people, those who choose to read or consume the information. Today, users pick and choose media content to suit their needs, whether those needs were the intent of the producers or not.
The study of mass media is a fast-moving target. People have studied computer-mediated communication since the technology first became available in the 1970s. Early studies focused on teleconferencing, and how interactions between large groups of strangers differ from interactions with known partners. Other studies were concerned with whether communication methods lacking nonverbal cues could influence the meaning and quality of social interactions. Today, people have access to both text-based and visual information, so those studies are no longer useful.
The immense growth in social applications since the start of Web 2.0 (also known as Participatory or Social Web) has made huge changes. Information is now distributed in many directions and methods, and audiences can vary from one person to many thousands. In addition, everyone with an internet connection can be a content creator and media source.
Blurring the Lines Between Producers and Consumers
Mass self-communication can potentially reach a global audience, but it is self-generated in content, self-directed in its mission, and typically focuses on self-related information. Sociologist Alvin Toffler created the now-obsolete term of "prosumers" to describe users who are almost simultaneously consumers and producers—for example, reading and commenting on online content, or reading and replying to Twitter posts. The increases in the number of transactions that now occur between consumer and producer create what some have called an "expression effect."
Interactions also now cross-media streams, such as "Social TV," where people use hashtags while watching a sports game or a television program in order to simultaneously read and converse with hundreds of other viewers on social media.
Politics and the Media
One focus of mass communication research has been on the role that media plays in the democratic process. On the one hand, media provides a way for predominantly rational voters to obtain information about their political choices. That likely introduces some systematic biases, in that not every voter is interested in social media, and politicians may choose to work on the wrong issues and perhaps pander to an active set of users who may not be in their constituencies. But by and large, the fact that voters can learn about candidates independently is predominantly positive.
On the other hand, media can be leveraged for propaganda, which exploits cognitive errors that people are prone to make. By using the techniques of agenda-setting, priming, and framing, the producers of media can manipulate voters to act against their own best interests.
Propaganda Techniques in Mass Media
Some types of propaganda that have been recognized in mass media include:
- Agenda-Setting: Aggressive media coverage of an issue can make people believe an insignificant issue is important. Similarly, media coverage may underplay an important issue.
- Priming : People evaluate politicians based on the issues covered in the press.
- Framing : How an issue is characterized in news reports can influence how it is understood by the receivers; involves the selective inclusion or omission of facts ("bias").
- DeFleur, Melvin L., and Everette E. Dennis. "Understanding Mass Communication." (Fifth Edition, 1991). Houghton Mifflin: New York.
- Donnerstein, Edward. "Mass Media, General View." Encyclopedia of Violence, Peace, & Conflict (Second Edition). Ed. Kurtz, Lester. Oxford: Academic Press, 2008. 1184-92. Print.
- Gershon, Ilana. " Language and the Newness of Media. " Annual Review of Anthropology 46.1 (2017): 15-31. Print.
- Pennington, Robert. "Mass Media Content as Cultural Theory." The Social Science Journal 49.1 (2012): 98-107. Print.
- Pinto, Sebastián, Pablo Balenzuela, and Claudio O. Dorso. " Setting the Agenda: Different Strategies of a Mass Media in a Model of Cultural Dissemination. " Physica A: Statistical Mechanics and its Applications 458 (2016): 378-90. Print.
- Rosenberry, J., Vicker, L. A. (2017). "Applied Mass Communication Theory." New York: Routledge.
- Strömberg, David. " Media and Politics. " Annual Review of Economics 7.1 (2015): 173-205. Print.
- Valkenburg, Patti M., Jochen Peter, and Joseph B. Walther. " Media Effects: Theory and Research. " Annual Review of Psychology 67.1 (2016): 315-38. Print.
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Mass Media Marketing Plan
Mass media marketing plan presentation, free google slides theme and powerpoint template.
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Presentation on Mass Media
Mass media refers collectively to all media technologies that are intended to reach a large audience via mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise television, film and radio, movies, CDs, DVDs and some other devices like cameras and video consoles. Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Thanks for giving us the opportunity for presentation on the mass media including TV, Radio and newspaper have great influence shaping people idea to what extent do you agree or disagree. We would like to know our opinions about Mass Media.
1. Introduction :
3. Educational Program:
Now most of the TV has or is broadcasting or telecasting education program for making talented or intellectual general people or student such as debate program, computer education, BBC Janala, Mina Carton and Sisum Pur for children as well as people can know how to save them at the time of natural disaster those are living in costal area or risky area, even they can learn precaution about earth quick and Suname from TV and Radio.
4. Awareness Program for people from TV:
Awareness program is the most important and common program for all TV channel and Radio Sponsored by UNCEP, Save the children, and UN. By the Awareness program, people can make themselves awareness about their social life by watching TV and listening Radio such Family planning, health care and nutituration program for children, mother’s care during the period of pregnancy, and AIDs. BTV would broadcast one program or Drama by the name of Sobuj Chata. I appreciate this kind of program. By that Drama, people can learn primary problem how to solve.
5. Cultural program:
Every nation have own their culture. To develop their own culture, there is no alternative way. For the last two decades Mass media have kept great contribution. TV, Radio and newspaper arrange different types of cultural program to practicing in Bangladesh as a nation of Bengali. Mass media encourage to celebrate like as Pohela Boishakh, receive the Fulgune utshob.
6. Self sufficient:
TV broadcasts many training programs and self sufficient program to reduced the unemployed such as Matio O Manush (Agriculture program). I appreciate this types of program because this kind of program to help unemployed people to make carrier or start small business by themselves own attempt or afford.
7. Television offers lots of benefits to kids, including:
- Because of its ability to create powerful touchstones, TV enables young people to share cultural experiences with others.
- Shared viewing gives family members of all ages an opportunity to spend time together.
- Parents can use TV as a catalyst to get kids reading—following up on TV programs by getting books on the same subjects or reading authors whose work was adapted for the programs.
- Great television can teach kids important values and life lessons.
- TV can help introduce your family to classic Hollywood films and foreign movies that may not be available in your local video store.
8. How to choose good TV
How can you select viewing that is good for your children? David Kleeman, Director of the American Center for Children and Media, says ask yourself the following questions
Does the program actively engage my child, physically or intellectually?
Television watching doesn’t have to be passive. It can prompt questions, kindle curiosity, or teach activities to pursue when the set is off.
Do I respect this program?
Parents don’t have to like every show their children choose—in fact young people need their own district culture. But parents should trust that a program’s creators understand and respect how children grow and learn.
Newspaper is the easiest way to know about over the whole world and also gaining knowledge about any subject from newspaper. Through the newspaper people can express their protest any kind of injustice work such as corruption issue, terrorist issue, and political issue of national and international even in the newspaper can know government activities which is good or bad from government.
By reading newspaper students take information about education and enhance their skill. Those students have completed education, they or job seeker get or look for job to start carrier in from newspaper.
Sport: In the newspaper, Sport news is published separately for the lover of Cricket, Football, Hockey, Base ball and etc.
10. Research and analyzing program:
Research and analyzing program in the newspaper now days is being published to invention space and out of the world. The things can not imagine people before, that the things can get idea or obtaining knowledge. Not only general people know the science but new scientist is eager to know formula of science by reading newspaper report on the new invention for the subject of science and technology in the modern world.
11. Radio :
- The most useful for people of Bangladesh using radio, we know that those are living costal area they are living risky for natural disaster any time. That people can know or get news or information weather, earth quick, Suname by the radio. As result of which people can take precaution according to information from radio to save their resource and lifes.
- Radio also broadcasts some educational programs, cultural programs, agriculture programs and nututration program like TV which is good for people.
- A universal medium. Can be enjoyed at home, at work, and while driving. Most people listen to the radio at one time or another during the day.
- Permits you to target your advertising dollars to the market most likely to respond to your offer.
- Permits you to create a personality for your business using only sounds and voices.
12. Being advanced in information technology:
People have become more advanced by the use of modern technology, in case of business, education and even agriculture as well as industrial organization.
Mobile is the way of faster communication. By the use of mobile, people can communicate in real time and having seen picture between people and can be teleconference meeting from long distance such as from Bangladesh to America without going out both side party from their own office. Mobile is just like internet.
14. Disadvantages of mobile phone:
Mobile phone addiction is a big social problem. Psychiatrists believe that mobile phone addiction is becoming one of the biggest non-drug addictions in the 21st century. Along with the age drop of the mobile phone users and the ease of prepaid method provide by the system operators, most teenagers now own their own mobile phone and network service. Teenagers are engaged on their mobile phones all the time, no matter on phone calls, using SMS text messages, personalizing the mobile phones with ringtones and pictures etc. Besides this, many people are running after the latest mobile phones. New models of mobile phones are released almost everyday. In order to get up-to-date, people tend to change their mobile phones once in a while. These became habits among the mobile phone users causing them to spend unnecessary cost on mobile bills and costs.
Cyber bullying is also another issue among the disadvantages of mobile phones. Cyber bullying is a bullying act using offensive words and behavior via online chatting, emails or SMS text messages. It was showed that the psychological effects of cyber bullying are much severe that face-to-face bullying. This problem now is among teenagers especially the secondary students.
Symptoms caused by the radiation of mobile phones are one of the most argued problems. Many scientists believe that the radiation from the mobile phones may cause the users to have different symptoms such as headache, earaches, blurring of vision and even causing cancer.
There is no alternative way to make a business, education and cultural program without using internet. Internet has become popular to all over the world. In a word, now the whole world is being small for using internet. When internet was not available, at that time to send information for any organization, it would take more days or long time. Now it’s easy to send information within a minute through internet.
16. Also disagree about some programs of TV and Radio as well as newspaper:
Destruction our Culture.
Because of using satellite TV channel, most of people is forgetting our culture and history even influenced other culture. People are moving like western and Indian culture by watching satellite TV channel. Seem to be, the next generation can not tell or know about culture if people continue moving and influence other countries culture.
In the present context of the world, culture of a country is not confined to a territorial barrier. For satellite channels one country’s people are getting used to another s culture very easily. But this adaption of other culture forgetting their own, it might be a disastrous factor for them because culture means the origin of a nation, of a country.
All over the world there is the touch of western culture because western countries are economically richer than another one. So they like their cultures to achieve victory over others. As they have a good many numbers of satellite channels, they can do it easily.
Our young generation enjoys foreign programs with great attraction ignoring our own cultural programs. Besides they are getting used to the foreign lifestyle also which is actually fake to our social norms and values.
17. Misuse of Language
Now days we have noticed that most of the presenter is misusing language in different program of TV and Radio which is not good for our next generation. Recently in newspaper Prothom Allo, intellectual persons requested to BRTC and government for monitoring. Otherwise the use of bangla will be vanished in future in front of our next generation. Some TV and Radio channels are misusing on our traditional language Bangle. Otherwise the use of bangla will be vanished in future in front of our next generation.
18. Disagree about some programs of Radio:
Some Radio Channel broadcasts illogical program at late night 12 PM to 2 AM as result of which our young generations have been influenced that kind of program which is not good for our young generation for future such as Bhooth FM, Love Guro and Talk show on unnecessary political subject. For that, students and service holders can not get up early in the morning and trouble for study and trouble for job holders. I do not appreciate this kind of program that is being broadcasted program.
19. Misuse of internet:
Misuse of Face book:
Facebook is supposed to use as Social networking but now in the facebooking, some users of face book is uploading Pornography picture which is not good for social networking because facebook is all ages people such young, old, and also children.
Pornography: This is a very serious issue concerning the Internet, especially when it comes to young children. There are thousands of pornographic sites on the Internet that can be easily found and can be a detriment to letting children use the Internet.
The Mass media (such as TV, Radio and Newspaper etc) have kept great contribution to make conscious for people and develop our country although there are some disadvantages of Mass Media (TV, Radio, and Newspaper etc). We hope that they (mass media) will rectify rapidly these disadvantages for them thinking about people and about our country.
Presentation on Differences in Culture
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Mass Media PPT and PDF for Free Download
Mass Media PPT and PDF for Free Download: Nowadays, there are distinct types of mass media. From, children to adults, everyone has their own exposure to media. Now, let us know about role of media in our modern world. Mass media normally refers to communication machines which are used to exchange information with people and interact with a huge number of audience in distinct languages. It can be early age pictorial messages or it can be high technology media which is present today.
Also See: Social Media PPT and PDF
Mass Media PPT and PDF
Mass media is an effective means of following things:
- Expressing views, opinions, and ideas
- Sharing views, opinions, and ideas
- Spread information
There are several types of mass media and they are explained with below diagram:
Fig1: Types of Mass Media
- Print media: In print media mass communication is done through printed material. Printed material which includes in print media are:
- Press releases
- Direct mailers
- Newsletters or periodicals
- House magazines
- Newspapers: Newspapers were the most preferred medium of media where information can be reached to wider audience. This was the only medium of communication when electronic communication was not there. Newspapers carry information on distinct topics like:
- Current affairs
Newspapers play a vital role in furnishing the following:
- Authentic firsthand information
- In updating knowledge of a reader
- Building opinions
- It serves as a good platform for advertisers where the advertisers can promote their products
- Magazines: These are another type of print media which are very popular. They cover a wide range of topics which are:
- Booklets and brochures: These are part of promotional part of an organization or of a product. Booklets and brochures are two types and they are explained in the below diagram:
Fig2: Types of Booklets and Brochures
- Billboards: these are huge advertisements which are kept at a height that draws attention of people. Billboards target audience with their features like:
- Unique effects
- Bold colors
- Electronic media: It is a kind of media that needs user to use an electronic connection to access it. This is also called as broadcast media. Electronic media includes the following:
- Radio and also
- New age media
- Television: This electronic device to both visual senses and auditory senses. It is an important mechanism for communication which beholds attention of audience. This category of mass media also includes electronic media like CDs, DVDs, movies, and electronic gadgets.
- Radio: This electronic media has also a significant reach. Number of Americans tune into radio when they are on their work. As the television emerged, radio lost its popularity. Radio furnishes an interactive means of communication which provides dial-in programs. These dial-in programs provide an opportunity to listeners to feature on radio.
- New age media: New age media tells about advent of media. With this advent, people are not only enjoying but also taking benefit of the internet which is very fast and has a wide range when compared with old-school mass media. New age media includes the following:
- Mobile phones
Also See: Soft Skills PPT and PDF
The Internet has modern opportunities for mass communication which are:
- Internet TV
The Internet has started many social networking sites. They are:
- Mobile phones: Mobile phones made communication possible to mankind at any time and from anywhere. A mobile phone is a smart machine which is not only used for interaction but also for technical utilities. Because of mobile phones, at present, we can stay connected with whole world through internet on our phones.
- Computers: Invention of computers made the impossible things possible. They have included a modern breakthrough in mass media by combining human intelligence with cutting-edge technology.
- Internet: It is a very vital device of new age media. Discovery of this is the biggest invention in mass media. Now it is almost impossible to imagine the life of a person without the use of internet.
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Transcript: A means of public communication reaching a large audience Emotions, attitudes, and senses Advertisement Stereotypes http://www.usatoday.com/sports/basketball/nba/story/2012-02-16/Asian-stereotypes-appearing-in-coverage-of-Knicks-Jeremy-Lin/53120426/1 http://www.hulu.com/watch/5560/family-guy-women-in-the-workplace Music Outdoor Media Mass Media
Transcript: By: Rebecca, Bianca, Valeria, Alena, Daniella,Domenic, and Rachel Dream World The Significance of the Exposition * The Chrystal Palace is a prime example that demonstrated the consumer revolution and how cultural society as changing * It gave a new aspect of how to bring people together to merchandise products by having a main attraction * The Chrystal palace significance was to teach people about the new innovations of that time. Department stores * The Bon Marche in Paris was the first department store opening in 1852 * It was a whole new experience of shopping giving the public the “freedom to browse, meaning the liberty to indulge in dreams without being obligated to buy” * People were introduced to the ability of having the freedom to look at products from different outlets by themselves instead of someone showcasing it to them. The electric Fairyland * The Progress of the nineteenth century technology was changing the social universe towards the way people shopped and went about their daily lives. * Lighting displayed in cities was starting to become more presentable in front of stores and on streets. * The purpose of the effect that lighting had amongst the public was considered to be the dream world of consumption and to engage people towards places. Early Photojournalism 3 Elements in the infrastructure of early journalism 1) Brand of papers using ½ tone illustration 2) New type of news agency (photo vs. text) 3) Photographers with small, fast, handheld cameras. •The phonograph was invented in 1877 by Thomas Edison. • Edison's invention was viewed by the majority of Americans as a machine without daily application. • By the mid 1890s coin-in-the-slot machines were one of the main areas in which phonograph merchants could make money. • These machines persisted into the 1920s, when new developments allowed the invention of the first machines that would be called a jukebox in 1927. • The convenience of the phonograph allowed music to become a casual thing. •Phonograph improved on the ability to record and reproduce sound • The Phonograph included its audience allowing them to “imagine themselves as part of a modern, educated, tasteful, and recordable community,” (Gitelman 155) • The invention of phonograph allowed for things like cassettes, CD’s and iPods to be possible What do you think the world would be like without the invention of motion photography? “Motion pictures should do for the eye what the phonograph does for the ear” – Thomas Edison •The modern film industry began in the late 18th Century •Thomas Edison had a dream of motion pictures and created the device •Planned to use the same machine as the phonograph in order to capture photographs and display moving images • Motion pictures have dominated our world today • Purpose to entertain, educate and advertise • Motion photography advanced itself into a more digital dependent production • Theatres are increasingly popular in today’s culture as a form of entertainment. • Value has increased. When the Great Depression began, citizens were slowly starting to not be able to enjoy their leisure time anymore and had to focus their attention on cheaper forms of entertainment such as the radio (Fowles 181). #StarSystem Early Motion Pictures Between the years of 1870-1920 the fascination with entertainers began to rapidly increase (Fowles 176) #StarSystem Phonograph Movie talks Continued • Sound in films was not accepted until the 30s because people were so used to the silent film stories, and they liked how they can use their imagination towards what the story was about. • Silent pictures seemed more complete then early talkies because the director can give instructions while the silent film was being produced since there was no sound • It was all up to the actors to now create their own emotions and feelings during the film, in which they can now show their talent through sound. • Celebrities were created through sound and people started idolizing them more since they were showing their true talents. Example: The sinking of the titanic was inaccessible and unforeseeable. An anonymous amateur photographer was at hand on one of the rescue ships and snapped a shot. The Bain’s News Picture Agency got handle of the sensational photo and then distributed it to major newspapers everywhere. Star System • “This was the first phonograph! The first thing that could record and playback sounds, voices, music!” (Rollins) • By the year of 1895 in Washington D.C Francis Jenkins and Thomas Armat discovered the basic principle of the projector • In New York, Woodville Latham and his two sons developed the famous Latham Loop What is halftone? • In late 1895, the Lumiere brothers introduced the cinematograph • Following that, Dickson and Herman Casler finalized their biograph by the year 1896 • Edison, Vitagraph and Biograph controlled the production of motion picture equipment. •Phonograph investors and owners traveled locally and did demonstrations called
Transcript: Painting stars: We have created a poster and CD cover for our band: Poster: This is our poster . It includes all of the band members. CD Cover: This is our CD cover which includes 5 songs we made up. What encouraged us to pick 'Painting Stars' as a band name. Finding a name for our band wasnt easy. we had to go over diffrent names to see if it was right till we came to the conclusion that painting stars would be our name Painting stars bascilly is about dreams; and wishes for the future as stars represent Opportunities and hopes and painting your own future your own way. Target Audience 15-35 years old for both genders, preferably girls as most songs are about dreams and ambitions with love and life. It’s for people who enjoy a good type of pop music with a techno type of beat. It’s aimed for all types of people who enjoy music no matter who they are and also for people who like songs that have deep meanings. It's also for anylife style as its focusing on real life problems, so mainly people who are having a hard time would be inspired. People who love pop/techno music will adore this. Genre The genre for our music is pop/techno mix. The music is a bit like the artists Cascada and Owl City. It has a mix of beats that many people would love to use at discos and parties. Thank you for listening to our presentation.
Transcript: PROPOGANDA Propaganda is what the media uses to convince you of what the right thing is to buy, eat, drive, or wear. I used This Old Spice commercial because the company trys to convince us that this specific deodorant is the best one to use. DEMOGRAPHIC GROUP Demographic Group is a group of certain Age, Sex, Body Size, Race, and Ethnicity and the media targets these groups with shows and commercials so they continue to watch them or buy the specific commercial's product. I used teens and a teenage targeted show called Degrassi and its full of teenage things like fashion, rumors, lies, relationships, and drama. PSEUDO EVENT Pseudo event is somthing that occurs in the media that is unexpected and shocking that is on purpose to gain attention to that individual or group. When Taylor Swift won her VMA award, Kanye West interupted her speech by taking the microphone out of her hands and saying that Beyonce had a better video and deserved the award more and every one was shocked that he did that and some people think it was a Pseudo event and it was planned out TARGET AUDIENCE Target Audience is a specific group that the media targets or attracts to watch the program or commmercial and one that is highly impacted is the youth and cartoons or snack/cereal commercials CENSORSHIP Censorship is simply restrictions of media for minors and I used this because it warns the adult/gaurdian of the minor what material the media contains and if its suitable for all ages. MEDIUMS Mediums are technology sources that we as a society rely on today. It is how we connect, share news, entertain, and communicate. These devices have taken over the world and they are our primary source for news and information. STEREOTYPE Stereotype is somthing the media does to attract or put down a certain race or ethnicity and I used the movie "White Men Can't Jump" Where in media people tend to think only African Americans are good at basketball because of what we see in the NBA and this humorous movie shows that white men CAN jump. PERCEPTION Perception is somthing the media does to change the audience's perception of somthing or someone in a negative way and I used OJ Simpson because when he was trailed for murder, his case was on television every day, and he was innocent but most people give him a negative rep because his trials were on t.v. MASS MEDIA Mass Media is a way that our society and world connects, communicates, and shares news. I used Apple because millions of people communicate with the iphone, ipod, and Mac these are the latest gadgets of communication today GLOBAL VILLAGE Global Village is a way media connects the world with information in a small area and Facebook is a great example. You can log on Facebook anywhere in the world where there is internet connection and it is a social network where people can share thoughts and upload pictures for everyone to see and it very fast at tranfoming information and is currently one of the most common ways of communication MASS MEDIA
Transcript: Danielle's Media Consumption I scored a 35 on the Millennail test. I think this is because I don't spend too much time on the computer, my phone, or playing video games. I do a lot of "old fashioned things" such as read the newspaper, and my parents have been togeather since I was born. TV I watch almost all my TV on Netflix. Devices Books Websites I use my laptop the most for school work and communication. Movies I really love watching movies. I like anything from comedies to psychological thrillers. I love music. I mostly listen to the radio in the car and at home. I do stream The Current on my laptop. Music These are the websites I use almost daily. I find reading to be relaxing and fun so, I read a lot.
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Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate
Transcript: Newspapers, Magazines, Brochures, Fliers Print media has always been popular . Newspapers and magazines sell the advertising space according to : the area occupied by the advertisement, the position of the advertisement. the readership of the publications. Public Service Advertising WHY ADVERTISING? Billboards, Kiosks, Trade-shows and Events It makes use of tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks events trade-shows organized by the company. Kiosks not only provide an easy outlet for the company's products but also make for an effective advertising tool to promote the company's products. Organizing special events or sponsoring them makes for an excellent advertising opportunity and strategy. ADVERTISING Broadcast Advertising - Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio or the Internet. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast the popularity of the television channel itself. Advertising for Social Causes Public service advertising is a technique that uses advertising as a medium to convey socially relevant messages about important matters and social causes like: AIDS energy conservation political integrity deforestation, illiteracy poverty Covert Advertising - Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial advertising as such in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Increases the sales of the product/service. Creates and maintains a brand identity or brand image. Communicates a change in the existing product line. Introduces of a new product or service. Increases the buzz-value of the brand or the company. Print Advertising Outdoor Advertising
Transcript: Insight is a company that is baced in swindon and mamy more locations... Yorkshire Ireland cork hull insight photography and DVD service they offer a varity of presentastions, stles and media. quality photos to be printed instantly and a wide range of frames. they will photograph your wedding school proms prades... and they can even do video making insight photography and DVD service job roles insight have loads of jobs across the uk as the try to get the best photos they can. the sort of job to find in insight are, photographer editor/video editor web design store manger surprising on the amount of media activity in swindon... If i was to get a job in the media i would look to live in swindon as swindon it self has loads of media jobs in the town, but it is also a close to Bristol where the makers of Wallace and grommet are baced and many more existing companies. thank you for listning the end Media companies in swindon insight photogrphy and DVD Service... Insight photography And DVD service
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Jul 27, 2014
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MASS MEDIA. What is communication?. sending, receiving and sharing information, ideas, messages . How do people communicate?. variety of means of communication verbal c. (writing and talking ) non verbal c. (gestures, body language,..) visual c. (pictures, photos, video, film, …)
- foreign films
- examples great britain bbc
- brail script
- puppet films
- what channels
- body language