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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

  • Whether you need to deliver any demonstrations
  • How  knowledgeable the audience  already is on the given subject
  • How much interaction you want from the audience
  • Any time constraints there are for your talk
  • What setting you are in
  • Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

  • What is your presentation’s aim?
  • Who are the audience?
  • What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

  • Introduce your general topic
  • Explain your topic area
  • State the issues/challenges in this area you will be exploring
  • State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
  • Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
  • Show a preview of the organisation of your presentation

In this section also explain:

  • The length of the talk.
  • Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
  • If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

  • Main points should be addressed one by one with supporting evidence and examples.
  • Before moving on to the next point you should provide a mini-summary.
  • Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
  • Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

  • Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
  • Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
  • Summarise the main points, including their implications and conclusions
  • Indicate what is next/a call to action/a thought-provoking takeaway
  • Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

  • Explain why the product is valuable.
  • Describe why the product is necessary.
  • Explain what problems it can solve for the audience.
  • Demonstrate the product  to support what you’ve been saying.
  • Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

  • Briefly frame the issue.
  • Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
  • Provide the solution and explain why this would also help the audience.
  • Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

  • Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

  • Go into the issue in detail showing why it’s such a problem – use logos and pathos.
  • Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
  • After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

  • Now that you’re aware of the overview, let’s begin with…
  • First, let’s begin with…
  • I will first cover…
  • My first point covers…
  • To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

  • In the same way…
  • Likewise…
  • Equally…
  • This is similar to…
  • Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

  • What part of the presentation you covered – “In the first part of this speech we’ve covered…”
  • What the key points were – “Precisely how…”
  • How this links in with the overall presentation – “So that’s the context…”
  • What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

  • Start your introduction by standing in the centre of the stage.
  • For your first point you stand on the left side of the stage.
  • You discuss your second point from the centre again.
  • You stand on the right side of the stage for your third point.
  • The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

  • An intro slide outlining your ideas
  • A  summary slide  with core points to remember
  • High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

  • Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
  • A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
  • Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
  • Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

  • There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
  • The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
  • The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

  • 7 design tips for effective, beautiful PowerPoint presentations
  • 11 design tips for beautiful presentations
  • 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

  • Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
  • Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
  • Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
  • The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

presentation for format

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

presentation for format

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

presentation for format

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

presentation for format

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

presentation for format

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

presentation for format

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

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8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

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1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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Article • 10 min read

How to Structure a Presentation

Choosing the best format for your audience.

By the Mind Tools Content Team

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Have you ever sat through a rambling, disorganized presentation? If so, you probably found it hard to follow what the speaker was saying.

When presentations don't flow well, it's easy for audiences to get lost. This is why it's important to think carefully about the structure and organization of your presentation.

In this article, we'll explore some common structures that you can use next time you speak in front of other people.

The Importance of Structure

Without a defined structure, your audience may not be able to follow your presentation. When this happens, your opportunity is lost, the communication fails, and your reputation takes a hit. For example, if your aim is to persuade people, you'll want to use a different approach from the one you'd use if you wanted to demonstrate how a product works.

Many factors can influence your choice of structure, but the most important consideration is your presentation's purpose or goal. You need to identify what you want to achieve – do you want to inspire, motivate, inform, persuade, or entertain people?

Your audience's needs also affect the structure you choose. For example, those who are new to your topic need more background information than people with more expertise and experience. So, in this case, you'd want to choose an approach that gives you ample time to explain the context of your subject, as well as to reinforce your main points.

Structures to Consider

Below, we outline several structures that you can use to organize your presentation.

1. Open – Body – Conclusion

The Open – Body – Conclusion approach is one of the most practical structures you can use for presentations. (Click here to download a worksheet that helps you use it.)

People often call it the "tell 'em" approach, because you:

  • Tell audience members what you're going to tell them (introduction).
  • Tell them (body).
  • Tell them what you told them (conclusion).

This structure is simple, effective and easy to remember. Its repetitive nature allows you to reinforce your points, which helps others remember them. It is also flexible: you can adjust the introduction and body to persuade, motivate, educate, or entertain them.

One downside, however, is that repetition can quickly bore people. The approach is also "old hat" to many, which can cause them to lose interest. If you choose to use it, balance repetition with plenty of interesting facts, images, anecdotes, or stories to hold your audience's interest.

Let's look at each stage of the Open – Body – Conclusion structure in detail and discuss the elements that you need to include in each. We'll start with the body, rather than the introduction, because the rest of your presentation will be based on that.

The body of your presentation needs to contain your key points. You should present these in a logical order, so that your audience can follow them easily.

Keep in mind that the body should comprise a limited number of ideas: the more you try to include, the fewer people will remember. A good guide is to cover three to five main points, but no more.

When organizing your ideas, use the chunking principle to put the information into specific units. This will make the concepts easier to grasp, and help people remember what you have told them.

Make sure that you back up your main points with facts. Use good information-gathering strategies in your research, and consider citing the sources that you use. To add credibility to your presentation, consider using the following information to support your ideas:

  • Data, facts or statistics.
  • Images or diagrams.
  • Stories and examples.
  • Quotes or testimonials from experts or industry leaders.

Reliable sources will strengthen your credibility , and build trust with your audience.

Your opening, or introduction, has two main purposes: to grab your audience's attention, and to cover the key points that you intend to talk about.

Instead of telling people what you plan to say, you can use a different approach and explain why they are there. What will they learn from your presentation, and how will the content benefit them?

It's also important to get their attention right from the beginning. You can do this in several ways:

  • Tell a story.
  • Ask a rhetorical question.
  • Play a short video.
  • Make a strong or unexpected statement.
  • Challenge your audience.
  • Use a quotation or example.
  • Appeal to people's self-interest.
  • Request a specific action.
  • Use suspense.

If you plan to answer questions at the end of your presentation, it's a good idea to mention this in the introduction, so people don't interrupt you mid-flow.

Many presenters overlook the importance of a conclusion – but the statements you finish with are what many audience members will remember best.

With the "tell 'em" approach, your conclusion summarizes the main points in the body of your presentation. If you want people to take action, be specific about what you want them to do.

Think carefully about how you want them to feel once you've finished; your conclusion is a great opportunity to reinforce this. Why not inspire them with a great story, a quote or a compelling call to action?

2. The Sandwich Approach

The Sandwich Approach is a variation of the Open – Body – Conclusion structure. This three-part structure covers:

  • Advantages and/or benefits of your message or idea.
  • Risks and concerns.
  • How the benefits manage or eliminate those risks.

This approach is effective when you want to persuade audience members, or change their minds.

Having evidence to support your position is critical. However, factual data and reams of spreadsheets and charts are not highly persuasive. What people respond to is "vivid" evidence that brings your concept or argument to life.

To brush up on your persuasion skills, look at The Rhetorical Triangle . This tool asks you to consider your communication from three perspectives: those of the writer, the audience and the context. It's a method that builds credibility, and helps you ensure that your arguments are logical.

3. Monroe's Motivated Sequence

Monroe's Motivated Sequence is another good structure to use when you need to motivate or persuade. This sequence consists of five key steps:

  • Getting your audience's attention – Use an interesting "hook" or opening point, such as a shocking statistic. Be provocative and stimulating, not boring and unemotional.
  • Creating a need – Convince the audience there's a problem, explain how it affects them. Persuade them that things need to change.
  • Defining your solution – Explain what you think needs to be done.
  • Describing a detailed picture of success (or failure) – Give people a vision; something they can see, hear, taste, and touch.
  • Asking the audience to do something straight away – Get them involved right from the start. If you do this, it's then much easier to keep them engaged and active in your cause.

4. Demonstration Structure

Use a simple demonstration structure when you are unveiling a new product or service.

Start by explaining why the product or service is so good. What makes it special? What problem will it solve for people?

Next, demonstrate what it does. How you do this will depend on your product but, whatever you do, make sure it works! Bring any important points to the audience's attention and provide helpful tips, where appropriate. Show them the results, and finish by giving them useful information, a good understanding of your topic, and something to remember.

Don't get too wrapped up in the detail; remember to keep it simple. Your presentation will be more powerful and your audience will remember more if you highlight just a few of the most important features. This will whet their appetite, and leave them wanting to know more.

5. Opportunity, Benefits, Numbers Structure

The Opportunity, Benefits, Number (OBN) structure is useful when you face busy people who want to hear what you have to say in the shortest time possible.

To use this structure, give audience members a quick summary of the opportunity that they need to consider, and outline the benefits that they can expect. Then, show them the numbers that back up your claims. [1]

For example, imagine you are explaining why your company should implement a new performance management system. First, you might give some background on the proposal – for example, you want to drive a high-performance culture. Then, you could explain the benefits, such as improving organizational performance and profits. Finally, you could compare the cost of bringing the system in with the predicted return on investment, based on a similar system at another organization.

Presentations that lack a clear flow are confusing and ineffective. This is why it's important to pay careful attention when choosing the most appropriate structure.

Different structures fulfill different purposes. Before you begin, think about why you are giving your presentation. Do you want to inform, persuade, inspire, or entertain your audience?

The most common structure for presentations is Open – Body – Conclusion. This is often effective because it gives you the opportunity to repeat your key points a number of times. However, other structures can be more appropriate, depending on the circumstances, such as when you're trying to persuade an audience, demonstrate a product, or provide information in the most time-efficient way.

Download Worksheet

[1] Martinuzzi, B. (2013). '11 Ways to Structure a Knockout Presentation,' from American Express OPEN Forum [online]. Available here . [Accessed 7 August 2014.]

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Presentation Format: How To Make An Outstanding Presentation (With Tips + Examples)

Jane Ng • 30 May 2023 • 7 min read

Are you ready to captivate your audience and leave a lasting impact with your presentations? The first and most important step toward that goal is to design a well-structured presentation. In other words, your chosen presentation format plays a vital role in setting the stage for success, as it guides your audience through a journey of information and ideas.

In this blog, we’ll unlock the power of a presentation format, explore three different format types with examples, and share valuable tips to transform your presentations into engaging and unforgettable experiences.

Get ready to capture your audience’s attention like never before!

Table of Contents

What is presentation format, why is presentation format important, 3 types of presentation formats + examples, tips to make an outstanding presentation.

  • Key Takeaways 

A presentation format is the structure and organization of a presentation. It includes the way information is arranged, as well as the overall style and delivery of the presentation. 

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A great presentation format can significantly enhance audience engagement. It helps capture the audience’s attention, maintain interest, and ensure they stay focused throughout the presentation. 

In addition, it helps the presenter to convey ideas in a logical sequence, making it easier for the audience to understand and retain the information. A well-organized format allows smooth transitions between topics, preventing confusion and ensuring a cohesive flow of ideas.

Finally, the presentation format reflects the presenter’s professionalism and attention to detail. A well-executed one shows that the presenter has put effort into crafting a polished and thoughtful presentation, which can positively influence the audience’s perception and receptiveness.

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1/ The linear format 

The linear format is one of the most common and straightforward presentation formats. In this format, the presenter follows a sequential progression, presenting the content in a logical order that is easy for the audience to follow. The information is typically divided into sections, including the introduction, body, and conclusion, and presented accordingly.

Introduction: 

Introduce the topic and provide an overview of what will be covered in the presentation. 

Body: 

The body of the presentation comprises the main points or key ideas that the presenter wants to convey. 

  • Each point is presented in a clear and structured manner, often accompanied by visual aids such as slides or cue cards. 
  • Use sub-points, examples, or supporting evidence to reinforce the main ideas and enhance understanding.

Wrap up the presentation by summarizing the main points, reinforcing the key takeaways, and providing a sense of closure. 

The conclusion may also include a call to action, encouraging the audience to apply the information presented or further explore the topic.

Example of a linear presentation format: 

Topic: The benefits of regular exercise. 

2/ The problem-solution format

The problem-solution format is an effective presentation format commonly used when addressing a specific problem or challenge. 

It follows a structured approach where the presenter first identifies and highlights the problem or challenge, and then gives potential solutions or strategies to overcome it.

Here’s a breakdown of the problem-solution format:

Problem Identification: 

  • Clearly define and explain the problem or challenge at hand.
  • Provide relevant context, statistics, or examples to emphasize the significance of the issue to help the audience understand the problem and its implications.

Problem Analysis: 

  • Delve deeper into the problem, analyzing its root causes and factors contributing to its existence. 
  • Discuss the challenges and barriers associated with addressing the problem effectively. 

This analysis helps the audience gain a comprehensive understanding of the problem’s complexities.

Solution Presentation: 

  • Introduce potential solutions or strategies to tackle the identified problem. 
  • Explain each solution in detail, including its benefits, feasibility, and potential impact. 
  • Use visuals, case studies, or examples to illustrate the effectiveness of the proposed solutions.

Solution Evaluation:

  • Evaluate and compare the proposed solutions, weighing their pros and cons.
  • Discuss the potential challenges or limitations associated with each solution. 

Conclusion: 

  • Summarize the problem and the potential solutions presented.  
  • Provide a call to action or recommendations for further action.

Example of this presentation format: 

Topic: The increasing pollution levels in a city

3/ The storytelling format 

The storytelling format is a powerful presentation format that leverages the art of storytelling to engage the audience and convey information in a memorable and impactful way. It involves structuring the presentation as a narrative, incorporating elements of storytelling such as a compelling opening, a series of related events, and a resolution or conclusion.

Compelling Opening: 

Begin with an attention-grabbing opening that hooks the audience and sets the stage for the story. This can be a captivating anecdote, a thought-provoking question, or a vivid description that piques the audience’s curiosity.

Introduction to the Story:

Introduce the main characters, the setting, and the central theme of the story. This helps the audience connect with the narrative and establishes the context for the presentation.

Series of Related Events:

  • Takes the audience through a series of interconnected events, illustrating key points or lessons within the narrative. 
  • Each event builds upon the previous one, creating a sense of progression and building tension or anticipation.

Climax and Resolution: 

  • The story reaches a climax, a pivotal moment where the protagonist faces a critical challenge or makes a significant decision. 
  • The presenter builds suspense and engages the audience emotionally. 
  • Eventually, the story reaches a resolution or conclusion, where the protagonist overcomes obstacles or achieves their goal.

Key Takeaways: 

  • Draw connections between the narrative and the main message or key takeaways they want the audience to remember. 
  • Highlight the insights, lessons, or principles embedded within the story and relate them to the broader context or topic of the presentation.
  • Wrap up the presentation by summarizing the story and its key points, reiterating the main message, and providing a sense of closure.  
  • Encourage the audience to reflect on the story and apply the lessons learned in their own lives or work.

Here is an example of a TED Talk that effectively utilizes the storytelling format:

  • Title: “The Power of Vulnerability” 
  • Speaker: Brené Brown
  • Keep it Simple: Avoid cluttered slides with excessive text or graphics. Keep the design clean and uncluttered to ensure your audience can quickly grasp the key points. 
  • Use Visuals: Incorporate relevant visuals such as images, charts, and graphs to enhance understanding and engagement. Visuals can help break up the text and make your presentation more seemingly appealing. Ensure the visuals are high-quality, easy to read, and support your message. 
  • Limit Text: Minimize the amount of text on each slide. You can apply the 7×7 rule , and use keywords or short phrases instead of long sentences. Keep the text concise and easy to read. 

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  • Consistent Design: Use a consistent design theme throughout your presentation to maintain a professional and cohesive look. Choose complementary colors, fonts, and layouts that align with your topic and audience. Consistency in design helps create visual harmony and keeps the audience focused on your content. 
  • Practice, Practice, Practice: Rehearse your presentation multiple times to become familiar with the flow, timing, and transitions. Practice helps you deliver the content confidently and smoothly. It also allows you to identify any areas that need improvement or adjustment.
  • Engage with the Audience: Remember to maintain eye contact with your audience and use the interactive features of AhaSlides Polls as PowerPoint adds in. With features like live polls , you can easily interact with your audience and get more insight and feedback for your presentation. 

>> You may need: AhaSlides 2023 – Extension For PowerPoint

Key Takeaways 

The key to a successful presentation is choosing a format that aligns with your content, audience, and goals. Combine a well-structured format with engaging visuals, concise text, and effective delivery techniques to create a memorable and impactful presentation.

And don’t forget that AhaSlides is a robust platform that allows presenters to create interactive and dynamic presentations. Our pre-made templates and features like live polls, quizzes, and interactive Q&A sessions will help you actively involve the audience and gather valuable insights.

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How to Make a “Good” Presentation “Great”

  • Guy Kawasaki

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Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

  • Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
  • Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
  • Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
  • Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

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  • Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Microsoft 365 Life Hacks > Presentations > How to Format Presentation Slides

How to Format Presentation Slides

Learn how to give your presentation slides a facelift so they captivate your audience.

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Why is Presentation Design and Formatting Important?

A well-designed presentation can help you connect with your audience and gets your message across in an easily digestible manner. Great presentation design can impart a positive first impression and is more likely to draw in and engage an audience.

Pretend you’re attending a presentation and instead of formatted PowerPoint slides, each one is plain white with a lot of dark text that’s hard to read. And even though the background and text colors are the same, none of the text is lined up and multiple fonts are used. There are no transitions or title pages that help to differentiate between topics being discussed and you’re presented with slide after slide of confusing, jumbled text.

Tell your story with captivating presentations Banner

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

Formatting slides in your presentation is what enhances the look of the slides and transforms them into something that complements the content and resonates with the audience.

What Else Should a Good Presentation Include?

While formatted slides can help to connect with the audience, a good presentation should also include:

  • Well-written, concise content that clearly explains the problem that you’re trying to solve and the unique solution you’ve come up with.
  • A great hook or emotionally compelling introduction.
  • Visuals that support your message and aren’t too busy.

Most importantly, a good presentation should be efficient and engage with the audience. And that engagement can be found in the content as well as how the slides are formatted.

Tips for Creating & Formatting Presentation Slides

Before you start creating your PowerPoint presentation, make sure that your content is solid. Making an outline can help you keep information organized, clear, and concise before you put it into a presentation. The outline can also help you break down what information is shared on each slide to keep things from being overcrowded or wordy. Take a minute to consider your audience and the best ways to connect with them and present what you’re trying to share.

Once your content is finalized, you can get to work on creating and formatting your presentation slides.

How to Make a Slide

A PowerPoint presentation is sometimes known as a deck and is composed of different slides. When you’re putting your own deck together, you’ll certainly need to add slides and format them in different ways.

In order to make a new slide appear in your presentation, first select the slide that you’d like your new slide to follow. Then click Home and choose New Slide . From there, you can choose your desired layout , and start inputting content. The layout options in PowerPoint are great for keeping your text lined up and consistent through the deck. You can also rearrange, duplicate, and delete slides as necessary.

Formatting Your Presentation Slides

Once you’ve created your content or slides, it’s time to consider design and formatting. This is where you make choices about themes, templates, color schemes, and fonts.

If you don’t feel confident about your design abilities, you might want to try applying a template . This customizable option offers a variety of artistic skins that can give your deck a professional polish. There is even a range of downloadable templates available from Microsoft to suit any kind of presentation.

Don’t feel like you must use a template, though. Many users may prefer to use or create a theme to visually tie together their presentations. PowerPoint provides a variety of themes which include color schemes, backgrounds, fonts, and placeholder slides. In the Design tab, you can choose a theme that appeals to you or matches with your content. You can even try different color variations within the theme by selecting Variants . Each variant has built in options for colors, fonts, and background colors and styles that can help you format your slides and create a cohesive look throughout the deck.

There are a few things to keep in mind if you decide to eschew the suggestions made by PowerPoint:

  • Consider the colors you’re using. There are definitely a few color combinations you should avoid .
  • Choose fonts that are easy to read and make sure that your text isn’t too small to be read across a large room. You’ll also want to remember to keep the text on your slides relatively sparse, with no more than three bullet points per slide.

Using Visual Aids in Your Presentation

One way to break up the monotony of an all-text presentation is to use visual aids like charts, graphs, static images, gifs, and movies.

As with all other aspects of your deck, ensure that your visuals are easy to see and understand, and aren’t too wordy. Imagine trying to read a line graph with lots of muddy colors and small text from across a conference room. The goal of a visual aid is to make the presentation you’re giving more compelling and the information you’re sharing easier to understand.

Here are a few tips for adding visuals to your presentation:

  • Make sure the images you use are of high quality and that they fit in your deck. They shouldn’t be distorted or pixelated, as this will distract from the content.
  • All charts should be very easy to read and understand. If someone can’t immediately glean what information is presented, you may be trying to fit too much into a single chart.
  • Don’t use more than one chart per slide unless it’s necessary. Keep it simple.
  • If you’re including a brand or logo in your deck, make sure you’re adhering to that brand’s style guide .

A great way to get design ideas for slides in your presentation us to use the Designer feature in PowerPoint. It automatically generates design ideas for you to choose from based on the content of your slide. Designer detects when you’re using pictures, charts, and tables and gives you suggestions for arranging them on your slides in a cohesive layout that’s easy on the eyes. Designer can also help to format your lists and timelines into easy-to-read graphics and suggests relevant graphics to pair with keywords that it finds within your content.

Create a PowerPoint deck that stands out and resonates with your audience by formatting it in a professional manner. And don’t forget to prep for your presentation !

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Home Blog Business How to Make a Presentation: A Guide for Memorable Presentations

How to Make a Presentation: A Guide for Memorable Presentations

Cover for How to Make a Presentation by SlideModel

A presentation goes beyond the idea of crafting a catchy document to present in front of an audience. It is an art in which a person relies on communication skills to introduce a topic relevant to a group of people, regardless of its size. Different elements participate in this communication process, such as body language, presentation skills, visual tools, etc. and are key in delivering an effective presentation.

In this article, we shall present a detailed guide on how to make a presentation, intended both for newcomers in this subject but also for professional presenters who seek to improve the performance of their presentations. Let’s get started.

Table of Contents

What is a presentation?

What is a powerpoint presentation.

  • The Importance of a good PowerPoint presentation
  • Choosing a topic

Consider the audience & presentation goals

Gather data, references, and source.

  • Define the storyline
  • Define the outline  

Using one idea per slide

Choose the presentation format, colors & styles, determine the use of metaphors and visual slides, proofreading and polishing process, prepare your speech, rehearse, rehearse and rehearse.

  • How to give a memorable presentation

Start strong

Hook your audience, close your presentation.

  • Selecting a PowerPoint template
  • Add or delete slides in PowerPoint
  • Adding images to slide templates
  • Adding notes to your slides
  • Adding animations to your slides
  • Adding transitions to your slides
  • Adding audio narration to your slides
  • Ideal typeface and size

Color scheme

Printing your powerpoint presentation, powerpoint presentations tips, closing thoughts.

What is a presentation, and what is a PowerPoint presentation?

It is essential to highlight the difference between Presentation and PowerPoint Presentation, often interchangeable terms. One thing is a presentation, an audiovisual form of communication to present information. A PowerPoint presentation is a subset of a presentation. Since PowerPoint remains the leading tool in the market for creating presentations, the term was coined by both spectators and presenters. Let’s begin by checking the main differences between the two terms.

A presentation is any situation in which a person or group has to transmit a message in front of an audience. The format by which the audience attends can answer the following categories:

  • Live crowd: A presentation in which the average number of spectators exceeds 100 people. 
  • Massive event: Similar to the format above, but we speak about thousands of spectators. This format has specific requirements regarding scenario setup and logistics, and the usual presenters are influencers in worldwide conferences or corporate events (like All-Hands meetings).
  • Private event : A selected number of attendants can listen to the presenter. Coaching sessions are the leading kind of private event for presenters, but multiple other categories can fit into this format.
  • Online event: Following the trends of remote working and what the pandemic has left us in terms of digital immersion, multiple events shifted their large attendance numbers in favor of online settings. This has the advantage of a narrowed setting, as the area in which the presenter has to stand is considerably reduced – with simpler A/V inputs. Attendees are given a link to the event and watch from their computers or mobile devices.
  • Offline event: This medium is what we consume via YouTube videos. Behind each and every YouTube video is countless hours of content development, editing, rehearsing a presentation, and so forth. We call it offline because attendees can browse the content at any time, replaying as desired, unlike Online Events in which the attendees must be logged in to a specific platform. No interaction with the presenter.
  • Hybrid event: This is a format coined by large tech companies, the automobile industry, and even fashion brands. The idea is to create an event where a selected number of attendees are allowed to participate (using the Private Event model). Still, at the same time, the event is streamed for users worldwide (Online Event) and/or available on the official social media networks of the brand (Offline Event).

Each one of these formats exposed above has specific requirements in terms of interaction with the audience. For example, in-company presentations will differ from common presentations that seek to capture the interest of new consumers. It is vital to establish the presentation’s intent from the very first moment and then narrow it down according to the topic to present, as well as the knowledge level of your target audience.

A presentation does not necessarily requires to create a slide deck . It is a tool presenters use to make the content more interesting for the audience and also memorable. However, it is well-known that influencer speakers such as Tony Robbins or Warren Buffet ignore PPT documents altogether, preferring to articulate their narrative on the go.

A PowerPoint presentation is a specific type of presentation, which involves the usage of a slide deck crafted with Microsoft PowerPoint. This kind of tool allows presenters to communicate a message through a vast range of mediums, such as images, graphs & charts, audio, and video for a better impact.

Technology Company Capabilities PowerPoint Template

Creating a PowerPoint presentation is an easy process, and there are two routes for it: working from a blank slide or using PowerPoint templates .

Some of the advantages of building a PowerPoint presentation:

  • Better information retention by the audience, thanks to visual cues.
  • Improves the audience’s focus.
  • Easy to create powerful graphics.
  • Templates are editable, meaning you can repurpose the original designs to meet your standards.
  • Saves time to create presentations thanks to its user-friendly UI.
  • Encourages teaching and learning processes.

The Importance of a Good PowerPoint presentation

There are some elements that presenters must take into account when making a PowerPoint presentation . It’s not just drag-and-drop, then magic happens. Creating a PowerPoint presentation involves a process of generating the graphic content to display and the narrative around it. The purpose of PowerPoint is to serve as a tool to enhance communication, not to make it overly complex.

Example of a Dashboard Template by SlideModel

We emphasize the relevance of working the speech and graphic content together since the speech itself gives the timeframes for each slide, what elements it contains, or whether it is relevant to use a slide or not to speak about a topic. 

Some points to highlight when preparing a presentation:

  • Presenters often use the element of surprise. This means a presentation can start without a slide, use a video, or involve a discussion between two parties, then jump to the slide deck presentation. More on this topic later on.
  • A good PowerPoint presentation can be your introduction card in multiple professional settings. The effort you put in terms of design and content shall pay back over time in contacts or business deals.
  • Having a spare copy of your presentation, preferably in Google Slides presentation format, is a safe-proof technique in case the PPT file gets corrupted. The aesthetic remains the same and can be browsed by any computer with internet access.

How to Make a Presentation (5 Essential Points)

1. planning your presentation.

The first step in making a presentation is to plan the content according to our personal/business goals and the audience’s interest. Let’s break down each part in more detail.

Choosing the topic of your presentation

There are two situations for this. The first one is that you are open to presenting any topic of your preference. This usually happens in business presentations, inspirational presentations, product releases, etc. The second scenario is restricted, by which you have to pick a topic among a selected number of references. That’s the typical situation in which presenters see themselves when taking part in significant events – as not all topics are suitable for the main content of the event, and this is where creativity comes to play.

How to choose a topic, you may ask. Brainstorming is a good technique as long as you remain within the boundaries of this formula:

What you know and feel confident about + What is relevant to the current moment + What can resonate with your audience = Quality Content.

Again, if you experience restrictions due to the nature of an event, but your objective is to share specific information about your business, here are some tactics that can come to play:

  • Do keyword research about the topics your business is involved. See the common patterns in your activity compared with the keywords. Then research the 15 articles on the 5 biggest volume keywords. Narrowing the possibilities in your business is a different take.
  • Research whether there’s room for sponsored advertisement. That’s an alternative when directly speaking about your business is a no-no in a presentation.
  • Turn your presentation into an inspirational story. That works in most events and brings the audience’s interest.

Another vital point to consider is how passionate you can be about the topic of your choice. Nothing speaks more about professionalism than a presenter being deeply involved with the topic in discussion. It sparks curiosity and gives validation as a reliable authority on the content. On the other hand, when a presenter delivers a talk about a topic they don’t connect with, body language usually betrays the presenter. Spectators feel that the speaker wished to be elsewhere, hence dooming the presentation’s performance (and badly impacting the presenter’s reputation).

Consider the purpose of the content to present. Is it going to be informative? Educational? Inspirational? That shall set the tone of your speech later on.

Like with any project, you can estimate the ROI of your presentation with two verifiable metrics: the behavior of the audience and how many contacts did you build after delivering an effective presentation .

Making a presentation has the implicit purpose of helping you construct your network of professional contacts. Even when the presentation has no explicit financial purpose – as in the case of non-profitable organizations, there is still the acknowledgment component. People want to feel validated for the work they do. People want to build long-lasting contacts that can later on turn to be part of a new project.

Considering the audience is imperative, and often one of the pitfalls many presenters fall prey to. You must be aware of the following:

  • The knowledgeability of your audience about the topic to discuss. This filters the option of using technical jargon during a presentation.
  • The age range and demographics of your audience. It is not the same to discuss a methodology to reduce financial risk to a group of corporate workers in their 40s than to a group of students in their early 20s. The language is different, the intention behind the message is different, and so is the information retention span.

On regards to presentation goals, they can be classified as professional goals (those who seek conversions or valuable business contacts), influential (to establish a brand in the market), educational (to inform a group of people about a topic you researched), etc. Depending on the presentation goals, you can then structure the content to list and the tone in which you speak to your audience.

2. Preparing content for your presentation

No presentation can be made without reference material. Even when you believe you are the most prominent authority about a topic – you have to prove it with valuable, referenceable material. For some niches, this is critical, such as scientific poster presentations, educational presentations, and other areas in which copyright might be an issue.

References for the material you used can be listed in different formats:

  • If you are citing a book/article, you can do a bibliography slide, or screenshot the excerpt you want to cite, then include a proper source format below the image.
  • You have to credit the author for images/videos that are subject to intellectual property rights. Depending on the context where the image is presented, you may even have to inquire the author about using the image. If the photo in question is yours, no citation is required. Learn more about how to cite pictures in PowerPoint .
  • Graphs and charts should include a reference to what they mean, explaining in a short sentence their context. Cite the source if the graph is extracted from a book or article.

Example of a motivational slide designed using a PowerPoint template by SlideModel

As a tip, prepare a document in which you jot down the references used to create the presentation. They can serve whenever a question is asked about your presentation and you must research extra material. 

Define the presentation storyline

We interpret the storyline as what is the connecting thread of your presentation. What do you wish to discuss? What motivated you to present this topic in this particular setting and in front of an audience? What can your message deliver in terms of new information and quality to your spectators?

All those questions are worth asking since they shape the narrative you build around your presentation. The storyline is the step before building an actual outline of your presentation.

Define the presentation outline

Now that you have a clear idea of your reference material and the story to tell behind your presentation , it is time to list down your presentation structure in a Table of Contents format. Keep in mind this is for internal reference, as the outline is a tool for writing the speech and creating the slides. You don’t have to list the outline in a presentation; if you desire, you can do a simplistic version with an agenda slide.

Example of an Agenda Slide PowerPoint Template

Be specific. Don’t let any topic be broad enough to lead to confusion. Sometimes, it is best to list many elements in a presentation outline, then trim them down in a second iteration.

This is perhaps the biggest mistake presenters make in the professional context when creating a new presentation. Slides are free; you don’t have to jam everything in, wishing people get an instant idea about EVERYTHING you will discuss in one slide. Not only does it become overwhelming for the audience, but it is also a faux pas in terms of design: when you use too many elements, the hierarchy does not seem clear enough.

Opt for the “one-idea-per-slide” technique, which, as the term refers, implies using one slide per concept to introduce. Work with as many slides as required, but just one main idea by slide. Your presentation becomes clearer, easy to digest for a non-knowledgeable audience, and also serves as reference material on how to pace your presentation.

3. Designing your presentation

The following section contains guidelines about the different aspects that shape a presentation structure . If you are looking for an all-in-one solution that implements these teachings into presentation design, try SlideModel’s AI Presentation Maker . A time-saver AI-generation tool for presenters powered by Artificial Intelligence.

Event organizers have a saying in the presentation format, which can be online or a live event. Depending on which, users have to structure the elements of their presentation to match the final output. An example of this: it’s not the same to create a PPT slide deck for an event in which you stand on a stage, in front of a live audience, than when you present via Zoom call, using your computer screen to cast the presentation. 

The format is different because text usage and images are perceived differently. For starters, an online presentation is most likely to draw users to read the entire content of your slides than a live presentation. The audience may not get your body language in an online presentation, merely watching slide after slide with the presenter’s voiceover. In some conditions, it can be incredibly dull and hard to follow. 

Do your research with the event organizers about which format shall be used. When it comes to in-company presentations or educational presentations, the format is usually live, as the audience is selected and part of the same organization (that being a company or a school/university). If a webinar is required for an in-company format, ask the organizers about the length of the presentation, if it is possible to interact with the audience, deliverable requirements, etc.

The aspect ratio for a presentation format usually follows the 16:9 format or 4:3 format. Presentations built in 16:9 aspect ratio are the standard , rectangular format PPT templates, which also serve to be printed without many distortions in regular A4 files. As we work with a rectangular format, there are two axes – horizontal and vertical, in which presenters can arrange the content according to its importance (building a hierarchy). Working with a 4:3 format is more challenging as it resembles a square. Remember, in a square there are no visible tensions, so all areas have the same importance. 

16:9 format slide template for PowerPoint

As a recommendation, the 4:3 aspect ratio is a safe bet for all projectors & beamers. When working with a 16:9 slide and the projector is 4:3, the content gets squeezed to fit the required ratio, and for that very reason, it is advised to increase the font size if you use a 16:9 slide on a 4:3 projector. Be mindful about logos or photographs getting distorted when this conversion happens.

The 16:9 ratio looks more visually appealing these days as we get used to TVs and mobile devices for browsing content. New projectors are usually intended for 16:9 format, so you won’t experience any inconvenience in this regard.

4:3 format slide template for PowerPoint

No, not every color works harmonically with other colors. Colors have a psychology behind their usage and impact, and to not make this guide extensive, we highly recommend you visit our article on color theory for presentations . You can find suggestions about which colors you should use for different kinds of messages to deliver and what each color represents in terms of color psychology.

The color you use in your presentations must be in accordance with your branding. For example: you should definitely not build a presentation with a bright, bold magenta neon tone when your logo contains green neon-like hues. If you work with a PPT presentation template that doesn’t match the color of your branding, we recommend you check our guide on how to change color themes in PowerPoint .

Regarding typefaces, do never use more than 3 different typefaces per design. It is best to stick to 1 or 2 typefaces, using the variations each font offers in terms of weight.

An example of this:

You create the heading title (H1 size) with Open Sans bold. Subtitles should be done in H2 size using Open Sans regular. Body text in paragraph size, using either Open Sans Regular or Light. Words to emphasize shall be bolded for important terms and italics for foreign terms to be explained.

An example of a slide using a font weight hierarchy for Title and Paragraph

Use a cohesive color scheme that fits the background, graphics (such as charts and bar graphs), text, and even images. It helps the audience to understand concepts more naturally and gives a pleasant experience to the sight.

Just as badly a slide deck filled with text is felt by the audience, the exact impact can be attributed to a slide deck that only contains images. The audience may feel disconnected, not understanding the purpose of the presentation. A second side-effect is when the spectators wish to browse the slides to study, as in the context of an educational presentation. If the presenter does not include any text guidance, the slide deck is a mere collection of images without any reference that helps remember the presentation.

Work in balance, like a 3:1 ratio between graphic elements and text. For every 3 graphic elements, a text box must be included.

Using metaphors in presentations is a great idea to introduce complex topics or to tell a story. Say, you want to make the audience aware of your company’s challenges to reach its current standing in the industry. Using a roadmap template that depicts a mountain is an excellent idea as it reinforces the ideas of “challenge” and “teamwork.” 

Using a mountain metaphor to express a roadmap in goal setting

4. Final touches and polishing your presentation

Before giving any presentation, you should dedicate at least one day to this polishing process. Let’s break down the process for easier understanding.

  • Do a first iteration of your slides. The objective here is to grasp how everything looks in terms of design. Check the alignment of images and text, any color inconsistencies, typos, etc.
  • Rehearse your presentation one time, tracking how much time it takes to perform the presentation.
  • If any information is missing that’s worth adding to the slides, proceed to add it. If there are elements that can be reduced, trim them.
  • For time-restricted presentations, get a clear idea about how much time it takes to complete your presentation, plus 5 extra minutes for a Q&A session.
  • The second iteration should check the tone of your writing, and double-proof any spelling, punctuation and grammar errors. 

After two complete iterations, your presentation is ready to go to the next stage.

Even though we believe the speech is partially built as you prepare your presentation slides, you should dedicate an extra section of time to prepare your speech correctly. This process involves the following steps:

  • Identifying the purpose of your presentation. The core element of why you are speaking to this audience.
  • Get to know your audience, their interests, their challenges, and what can they possibly wish to overcome.
  • Adding value. This is vital – your presentation has to leave a lasting message to your audience on what they are interested.
  • A strong start and a strong finish. Don’t neglect any of these elements.

Writing down your speech in notes is a must. It is the tool you can use to rehearse your presentation, and -in case you feel anxious- you can include some speaker notes in your presentation (which won’t be visible to your audience) to help you structure the speech.

Practice makes perfect. Rehearsing does not imply memorizing the entire presentation, as that would make your speech robotic, and prone to errors. How? Imagine a person asking you a question in the middle of your presentation, a question you didn’t expect. A prepared presenter can easily manage the situation because of the background built around the topic. A presenter that memorized a speech and robotically repeated its content can feel unease, losing focus for the remainder of the presentation.

Some valuable tips on the rehearsing process:

  • Record your rehearsing sessions. You can use tools like Presenter View in PowerPoint to track your time. 
  • Make it a memorable event. Creating an engaging presentation requires creativity, so consider brainstorming for new takes on adding exciting elements to your presentation for attention retention.
  • An exercise recommended by Tim Ferris is to mimic the conditions as closely as possible. This helps to reduce presentation anxiety, and also to get used to cameras and spotlights or evaluate your body language.
  • If possible, ask a friend for feedback on your presentation performance. This is particularly helpful for new presenters to get used to interacting with the audience.

5. Presenting (your presentation)

Now it’s time to talk about the presentation and your performance when delivering it in front of an audience. Giving a presentation has many aspects to discuss, from start to end, the techniques to keep your audience interested in the topic, and also recommendations to make a memorable event. Let’s get started.

How to give a Memorable Presentation – Delivering an Impactful Presentation

There are multiple methods to approach a presentation and deliver an impactful presentation. Let’s be honest, not everyone feels comfortable when standing in front of an audience. For that reason, we want to lay out some fresh ideas to help you bring your best to your spectators.

The first element you ought to be aware of is body language . It has to feel natural, not overly acted but also not stiff. Think of a presentation as a similar scenario in which you have a deep conversation with a group of people about a topic you are passionate about. That mindset helps to ease anxiety out of the equation. Avoid crossing arms or constantly pacing across the stage – that only shows impatience and lack of interest.

Keep the concepts simple. Don’t overload your presentation with unnecessary jargon; if you feel something cannot be easily explained, go break down concept by concept until the whole idea is understandable. Graphics are a fantastic asset to help you in this process and boost your performance as a presenter. 

Be mindful of not doing any of these common pitfalls:

  • Including large chunks of text on a single slide.
  • Using intense background colors that make it difficult to understand the contents of the slide.
  • Don’t read every single element in your slides – this is perceived as boring by your audience.

One particularly interesting approach is by Guy Kawasaki, author of the book “The Art of the Start.” He considers the best presentations to be handled using 10 slides, lasting no longer than 20 minutes, and using a 30pt font size. That’s known as the 10-20-30 rule in presentations . It helps you to condense the content for the sake of information clarity.

In case you don’t use a PowerPoint presentation, there are multiple ways to make a presentation memorable:

  • Tell a story, but connect with your audience in terms of body language. Play with the elements on the stage (much like TED presenters do), and let the audience feel the experience of your story by being as detailed as possible within the time frame.
  • Using a video is an incredibly engaging tool, as it lets you introduce a topic you will discuss in more detail later.
  • Use a visual impact in the form of an image with a dramatic element (i.e., climate change consequences, technological advancements, children engaging with technology or studying, etc.). This allows to hook the audience into what’s due to come next.

Knowing how to start a presentation is a critical skill all presenters ought to master. There are several approaches for this behalf, but for the sake of this guide, let’s stick to the following ones.

Using the Link-Back formula

This consists of throwing a story in front of your audience that explains who you are, what your background is, and why your speech should make a difference in the life of the spectators.

The Link-Back formula is beneficial for creating an emotional connection with the audience.

Using a Hook

Asking a rhetorical question, using a powerful fact, or other well-known hook techniques is a plus when starting a presentation. We shall talk about hook techniques for presenters in the next section.

Using a captivating visual

Much like the power of storytelling , visuals impact the audience’s psyche, especially if the presentation is about a trendy topic. Create a quality graphic with any of our designs at SlideModel, a graphic designer’s help, an AI Image Generator, or work with a video.

A hook is a tactic used by presenters as an opening statement but can be used in different areas of the presentation if it has an ample length. Much like the metaphor suggests, they serve to attract the audience to what you are communicating.

Research on attention span during lectures suggests a gradual decline in the audience’s interest in the presentation. That’s exponentially increased if you miss the chance to give a powerful first impression. Check this list of hook techniques to enhance the performance of your presentation skills:

  • Asking rhetorical questions – better if a series of them on the topic to discuss.
  • Using catchy phrases.
  • Using a contrarian position, explain why such thinking harms the topic you wish to introduce.
  • Historical event referencing.
  • Making a powerful statement, best if data related. (i.e., “Every year, 8 million tons of plastic gets into the ocean, which equals to a truckload being dumped every minute” )
  • Using the word “imagine”. It’s one of the powerful words in you can use in presentations .
  • Add the comedy element – NB: be careful not to overdo it.
  • Apply a “what if” scenario – this hook is similar to the “imagine” but with more data added.
  • Tell a story.
  • Spark curiosity.
  • Smartly use quotations. Do not stick to text-book quotations but give your insight on why the quote is relevant for your speech.

Photo 9: Slide using a hook

Most people assume that ending a presentation equals doing a recap. It is a bad idea since your audience feels as if you haven’t planned a conclusion for your presentation. 

Another bad practice is to end with a Q&A format. Although questions and answers are often a required part of any presentation, they shouldn’t be the end of your presentation. You can include questions during your presentation or opt for a proper closure of the presentation past the Q&A session.

There are some powerful strategies to give a memorable ending to a presentation:

  • Include a CTA on the lines like “Join our journey!” or similar that make the audience part of a bigger story.
  • Close using a relevant quote. The idea is to deliver something that can linger, so the audience remembers your content.
  • Use a story to close your presentation, as long as you avoid using a case study. The idea is to close with a meaningful thought, not with boredom.

We recommend you check our article on how to end a presentation for more ideas before reaching this stage of your presentation.

How to Make a PowerPoint Presentation (Quick Steps)

In this section, we will see how to use PowerPoint to make a presentation . Starting from creating a blank presentation or choosing a pre-defined PowerPoint template to preparing the presentation structure by adding PowerPoint slides and then working on the design of the presentation, we will explain how to make a visually-appealing and eye-catching PowerPoint presentation and how to create a slideshow in PowerPoint.

1. Selecting a PowerPoint template

When making a PowerPoint presentation, Professional PowerPoint Templates bring the advantage of not needing to think about complex graphic design decisions. However, there are certain aspects worth considering prior to picking the perfect PowerPoint template.

  • Color aesthetic : If your presentation has to be done quickly, stick to PowerPoint templates that resemble your company’s branding palette. Although color can be changed, it is best not to lose time with extra adjustments.
  • Opt for minimalistic designs : It is one of the most suitable ways to remain elegant in the professional world. You won’t be signaled for using a template that speaks seriousness on its design – and take for granted everyone shall badly remember the presentation that overdid color or graphics (or even worse, typeface effects).
  • Avoid using heavy transition effects : Not all computers are as powerful as the ones you own. The simpler you make your presentation, the best it shall play on any PC.

As in life, there are advantages and disadvantages of using Premium or Free PowerPoint Templates vs. starting from a blank slate.

Advantages of PowerPoint templates when making a presentation

  • Speed up the presentation design process.
  • Reusable designs, ready for any situation.
  • Helps to present data in an understandable format.
  • Complex design decisions are made for users.
  • Color pairing and font pairing are done for users.
  • Helps to reduce the usage of text in slides.

Disadvantages of PowerPoint templates

  • We are not learning to use advanced PowerPoint tools, as designs come pre-made for users.
  • It can hinder creativity.
  • Not every presentation template for PowerPoint is suitable for any topic.
  • A professional team of PowerPoint template designers must be behind those templates to ensure quality.

2. Add or delete slides in PowerPoint

When we create PowerPoint Design ideas , not every slide makes the cut for the final presentation. Users then feel overwhelmed about those slides: will they be visible in the final presentation? Should you make a new PPT file without those extra templates? How to clone the “good” slides into a new file?

Instead of worrying about that process, we have here a guide on how to add, delete and rearrange slides in PowerPoint that explains, step by step, how to get rid of the unwanted slides or add more content to your presentation.

3. Adding images to slide templates

Some presentation templates and slide decks include entirely editable placeholder areas, and those boxes do not imply text only – they can include images, graphs, videos, etc. Say you want to add more images to your slides – it is as easy as replicating one of those placeholder areas with CTRL+C / CTRL+V (CMD for Mac users) or going to Insert on the Ribbon’s menu, then Picture . 

If you plan to move elements in your slide design, we recommend you get familiarized with how to lock an image in PowerPoint , so the images that shouldn’t be altered remain in position. This technique is ideal when your images are surrounded by plenty of editable graphics.

4. Adding notes to your slides

Presenters often struggle to remember key pieces of information due to performance anxiety or because they were moved from focus by an unexpected question. Using speaker notes in PowerPoint is the answer to prevent becoming stuck, since those notes won’t be available to the viewers – they remain visible only on the computer where the presentation is being streamed.

Keep in mind this technique works when the presenter is sitting next to the computer. If you have to stand in front of a crowd, opt to use different memory-recalling techniques when you feel out of focus.

5. Adding animations to your slides

Another technique presenters use adding animated objects or effects. This is as easy as following these steps:

  • Select the object/text you desire to animate.
  • Go to Animations in the Ribbon and select Add Animation .
  • You can stack animations on a simple object to make unique effects.

Using animated presentation templates is an alternative when you don’t feel confident about adding animations. 

6. Adding transitions to your slides

Transitions are animated effects that happen when you change between slides during a presentation. Some people love them, while others prefer to stay away from them. 

If you want to add transitions to your slides, follow these steps:

  • Select the slide you want to add the transition effect.
  • Go to Transitions in the Ribbon, and choose a transition.
  • If the transition allows the Effect Options menu, you can alter that transition’s direction and behavior.
  • Click on Preview to visualize the effect.
  • To remove a transition, select Transitions > None .

7. Adding audio narration to your slides

Sometimes, presenters opt to add audio narrations to the slides. The advantage of using this medium is to increase accessibility for visually impaired users. We created a guide on how to add audio narrations in PowerPoint that explains the procedure in detail.

Considerations for your PowerPoint presentation

Ideal typeface and font size.

There are multiple opinions on which typeface is ideal for presentations. Experience tells us the ideal typeface to work with is one that is system-available, meaning you don’t have to install a new font in the computer used to present. Why? You may ask. Simple: If the font used is not available on a computer, PowerPoint will automatically render a different font (sometimes even a different typeface) to replace and display the text appropriately. That action, which is replicated by other software such as Google Slides, Adobe Photoshop, Adobe Illustrator, Apple Keynote, etc., can drastically change your design. 

Font size for titles should be between 36-44 pt. Paragraph font size between 24-28 pt. Use bold to emphasize concepts, and italics to insert foreign terms or quotations. Alternatively, you can make quotations to be displayed on a single slide, using 36 pt size, in italics.

Remember, these recommendations about size are intended for presentations in a live format. If the presentation is streamed through Zoom, using screen sharing, reduce the font size by 10-15% to avoid incredibly large texts. Test your presentation beforehand to be on the safe side.

The color scheme used is a primary part of your presentation design. When defining the presentation color palette , we recommend working within the colors that make part of your branding scheme. 

If we speak about a personal presentation or a presentation with no logo, then opt for pastel tones that don’t create harsh contrast between text and background.

Above all things, avoid these conflictive color combinations:

  • Yellow and green
  • Brown and orange
  • Red and green
  • Neon colors combined
  • Purple and yellow
  • Red and purple
  • Black and navy
  • Navy and red (unless you use a muted red tone or control the amount of red used)

Sometimes, printables are a requirement by event organizers, which represents a challenge to many presenters. We want to give a helping hand on this behalf, offering tips that can improve your printing experience:

  • Always work within margins when adding content. It helps not to downsize the presentation, which often renders the text illegible. 
  • If you have to print a presentation that uses intense background colors, opt for laser printing instead of inkjet. Laser printing won’t make the paper look odd when it is full-color print. The extra price is worth it when presenting a quality product.
  • On the same lines about color-heavy presentations, ask for thicker printer paper than the average. This option is often advised when opting for laser printing.
  • Run a print proof before ordering a large printing order. Colors can significantly change due to the RGB to CMYK conversion.

In this section, we want to list valuable tips to power up your presentations for their best performance. Some of these tips are tailored to presentation skills, others to design ideas, but ultimately, you can take in mind these tips the next time you need to make a powerful presentation in PowerPoint.

Tip #1. Using Video Presentations

An alternative to conventional presentations is to work with video presentations . These are particularly useful in academic and educational environments since they can convey large chunks of information in a memorable, easy-to-digest format. 

If we consider that social media platforms like YouTube and TikTok are transitioning into professional content for creatives, you should consider using video presentations when the situation arises. As a plus, you can repurpose that presentation on your website or other official social media channels for your company.

Tip #2. Drop Shadows and Text Shadows

When we intend to create interesting contrasts between elements, color isn’t the only option to try. Learn how to work with drop shadows in PowerPoint to make images and objects stand out from the presentation. It is an effect that boosts a tri-dimensional feeling in the presentation.

Using text shadows in PowerPoint – with extreme caution – is an excellent method to highlight titles instead of using fancy colors or other 3D effects. Do not overdo the text shadow, as it makes the text illegible. 

Tip #3. Working on your Presentation Skills

Giving presentations in front of an audience is, as we have seen, a process that involves many factors. One of those is the human element and the speaker’s ability to resonate with the audience. Therefore, we advise presenters to work on their presentation skills early, especially for mastering different kinds of presentation approaches, such as persuasive presentations (used in sales).

Tip #4. Editing Background Graphics in PowerPoint

Sometimes, PPT presentation templates include quality backgrounds that make the design pop from the screen. Yet, some of those backgrounds may not be suitable for all brands in terms of color, textures, etc.

Learn today how to edit background graphics in PowerPoint and create outstanding presentations in just minutes.

Tip #5. Google Slides compatibility

Finally, we want to remind users that almost every PowerPoint template has compatibility with Google Slides – if you intend to upload the presentation into the Cloud. Google Slides is an online tool for creating slideshow presentations, and one of its features is that we can convert PowerPoint presentations into Google Slides format. The converted slides are entirely editable, allowing presenters to count with a backup plan in case the PPT file doesn’t work or the computer to use doesn’t count with PowerPoint.

This is not an exhaustive list of presentation tips, but they offer a starting point for those who want to create attractive and effective PowerPoint presentations. You can also create presentations in other ways, and leveraging AI, for example. Check out the article how to create a PowerPoint presentation with ChatGPT to learn how to use Large Language Models to prepare presentations.

As we have seen, making a presentation is a complex process involving different skills, from knowing how to deliver a speech to having essential graphic design criteria. 

While it is true that PowerPoint presentation templates make the process far more manageable, we shouldn’t entirely rely on them. A PowerPoint presentation isn’t a presentation on its own. It is a medium by which presenters showcase their ideas and structure the speech, but one cannot live without the other.

We hope this guide can give you a better understanding of how to create a successful presentation. See you next time!

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How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

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I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

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There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

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Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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AI presentation maker

When lack of inspiration or time constraints are something you’re worried about, it’s a good idea to seek help. Slidesgo comes to the rescue with its latest functionality—the AI presentation maker! With a few clicks, you’ll have wonderful slideshows that suit your own needs . And it’s totally free!

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Generate presentations in minutes

We humans make the world move, but we need to sleep, rest and so on. What if there were someone available 24/7 for you? It’s time to get out of your comfort zone and ask the AI presentation maker to give you a hand. The possibilities are endless : you choose the topic, the tone and the style, and the AI will do the rest. Now we’re talking!

Customize your AI-generated presentation online

Alright, your robotic pal has generated a presentation for you. But, for the time being, AIs can’t read minds, so it’s likely that you’ll want to modify the slides. Please do! We didn’t forget about those time constraints you’re facing, so thanks to the editing tools provided by one of our sister projects —shoutouts to Wepik — you can make changes on the fly without resorting to other programs or software. Add text, choose your own colors, rearrange elements, it’s up to you! Oh, and since we are a big family, you’ll be able to access many resources from big names, that is, Freepik and Flaticon . That means having a lot of images and icons at your disposal!

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How does it work?

Think of your topic.

First things first, you’ll be talking about something in particular, right? A business meeting, a new medical breakthrough, the weather, your favorite songs, a basketball game, a pink elephant you saw last Sunday—you name it. Just type it out and let the AI know what the topic is.

Choose your preferred style and tone

They say that variety is the spice of life. That’s why we let you choose between different design styles, including doodle, simple, abstract, geometric, and elegant . What about the tone? Several of them: fun, creative, casual, professional, and formal. Each one will give you something unique, so which way of impressing your audience will it be this time? Mix and match!

Make any desired changes

You’ve got freshly generated slides. Oh, you wish they were in a different color? That text box would look better if it were placed on the right side? Run the online editor and use the tools to have the slides exactly your way.

Download the final result for free

Yes, just as envisioned those slides deserve to be on your storage device at once! You can export the presentation in .pdf format and download it for free . Can’t wait to show it to your best friend because you think they will love it? Generate a shareable link!

What is an AI-generated presentation?

It’s exactly “what it says on the cover”. AIs, or artificial intelligences, are in constant evolution, and they are now able to generate presentations in a short time, based on inputs from the user. This technology allows you to get a satisfactory presentation much faster by doing a big chunk of the work.

Can I customize the presentation generated by the AI?

Of course! That’s the point! Slidesgo is all for customization since day one, so you’ll be able to make any changes to presentations generated by the AI. We humans are irreplaceable, after all! Thanks to the online editor, you can do whatever modifications you may need, without having to install any software. Colors, text, images, icons, placement, the final decision concerning all of the elements is up to you.

Can I add my own images?

Absolutely. That’s a basic function, and we made sure to have it available. Would it make sense to have a portfolio template generated by an AI without a single picture of your own work? In any case, we also offer the possibility of asking the AI to generate images for you via prompts. Additionally, you can also check out the integrated gallery of images from Freepik and use them. If making an impression is your goal, you’ll have an easy time!

Is this new functionality free? As in “free of charge”? Do you mean it?

Yes, it is, and we mean it. We even asked our buddies at Wepik, who are the ones hosting this AI presentation maker, and they told us “yup, it’s on the house”.

Are there more presentation designs available?

From time to time, we’ll be adding more designs. The cool thing is that you’ll have at your disposal a lot of content from Freepik and Flaticon when using the AI presentation maker. Oh, and just as a reminder, if you feel like you want to do things yourself and don’t want to rely on an AI, you’re on Slidesgo, the leading website when it comes to presentation templates. We have thousands of them, and counting!.

How can I download my presentation?

The easiest way is to click on “Download” to get your presentation in .pdf format. But there are other options! You can click on “Present” to enter the presenter view and start presenting right away! There’s also the “Share” option, which gives you a shareable link. This way, any friend, relative, colleague—anyone, really—will be able to access your presentation in a moment.

Discover more content

This is just the beginning! Slidesgo has thousands of customizable templates for Google Slides and PowerPoint. Our designers have created them with much care and love, and the variety of topics, themes and styles is, how to put it, immense! We also have a blog, in which we post articles for those who want to find inspiration or need to learn a bit more about Google Slides or PowerPoint. Do you have kids? We’ve got a section dedicated to printable coloring pages! Have a look around and make the most of our site!

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