rhetorical strategies in argumentative essays

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Using Rhetorical Strategies for Persuasion

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There are three types of rhetorical appeals, or persuasive strategies, used in arguments to support claims and respond to opposing arguments. A good argument will generally use a combination of all three appeals to make its case.

Logos or the appeal to reason relies on logic or reason. Logos often depends on the use of inductive or deductive reasoning.

Inductive reasoning takes a specific representative case or facts and then draws generalizations or conclusions from them. Inductive reasoning must be based on a sufficient amount of reliable evidence. In other words, the facts you draw on must fairly represent the larger situation or population. Example:

In this example the specific case of fair trade agreements with coffee producers is being used as the starting point for the claim. Because these agreements have worked the author concludes that it could work for other farmers as well.

Deductive reasoning begins with a generalization and then applies it to a specific case. The generalization you start with must have been based on a sufficient amount of reliable evidence.Example:

In this example the author starts with a large claim, that genetically modified seeds have been problematic everywhere, and from this draws the more localized or specific conclusion that Mexico will be affected in the same way.

Avoid Logical Fallacies

These are some common errors in reasoning that will undermine the logic of your argument. Also, watch out for these slips in other people's arguments.

Slippery slope: This is a conclusion based on the premise that if A happens, then eventually through a series of small steps, through B, C,..., X, Y, Z will happen, too, basically equating A and Z. So, if we don't want Z to occur A must not be allowed to occur either. Example:

In this example the author is equating banning Hummers with banning all cars, which is not the same thing.

Hasty Generalization: This is a conclusion based on insufficient or biased evidence. In other words, you are rushing to a conclusion before you have all the relevant facts. Example:

In this example the author is basing their evaluation of the entire course on only one class, and on the first day which is notoriously boring and full of housekeeping tasks for most courses. To make a fair and reasonable evaluation the author must attend several classes, and possibly even examine the textbook, talk to the professor, or talk to others who have previously finished the course in order to have sufficient evidence to base a conclusion on.

Post hoc ergo propter hoc: This is a conclusion that assumes that if 'A' occurred after 'B' then 'B' must have caused 'A.' Example:

In this example the author assumes that if one event chronologically follows another the first event must have caused the second. But the illness could have been caused by the burrito the night before, a flu bug that had been working on the body for days, or a chemical spill across campus. There is no reason, without more evidence, to assume the water caused the person to be sick.

Genetic Fallacy: A conclusion is based on an argument that the origins of a person, idea, institute, or theory determine its character, nature, or worth. Example:

In this example the author is equating the character of a car with the character of the people who built the car.

Begging the Claim: The conclusion that the writer should prove is validated within the claim. Example:

Arguing that coal pollutes the earth and thus should be banned would be logical. But the very conclusion that should be proved, that coal causes enough pollution to warrant banning its use, is already assumed in the claim by referring to it as "filthy and polluting."

Circular Argument: This restates the argument rather than actually proving it. Example:

In this example the conclusion that Bush is a "good communicator" and the evidence used to prove it "he speaks effectively" are basically the same idea. Specific evidence such as using everyday language, breaking down complex problems, or illustrating his points with humorous stories would be needed to prove either half of the sentence.

Either/or: This is a conclusion that oversimplifies the argument by reducing it to only two sides or choices. Example:

In this example where two choices are presented as the only options, yet the author ignores a range of choices in between such as developing cleaner technology, car sharing systems for necessities and emergencies, or better community planning to discourage daily driving.

Ad hominem: This is an attack on the character of a person rather than their opinions or arguments. Example:

In this example the author doesn't even name particular strategies Green Peace has suggested, much less evaluate those strategies on their merits. Instead, the author attacks the characters of the individuals in the group.

Ad populum: This is an emotional appeal that speaks to positive (such as patriotism, religion, democracy) or negative (such as terrorism or fascism) concepts rather than the real issue at hand. Example:

In this example the author equates being a "true American," a concept that people want to be associated with, particularly in a time of war, with allowing people to buy any vehicle they want even though there is no inherent connection between the two.

Red Herring: This is a diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than addressing them. Example:

In this example the author switches the discussion away from the safety of the food and talks instead about an economic issue, the livelihood of those catching fish. While one issue may affect the other, it does not mean we should ignore possible safety issues because of possible economic consequences to a few individuals.

Ethos or the ethical appeal is based on the character, credibility, or reliability of the writer. There are many ways to establish good character and credibility as an author:

• Use only credible, reliable sources to build your argument and cite those sources properly.
• Respect the reader by stating the opposing position accurately.
• Establish common ground with your audience. Most of the time, this can be done by acknowledging values and beliefs shared by those on both sides of the argument.
• If appropriate for the assignment, disclose why you are interested in this topic or what personal experiences you have had with the topic.
• Organize your argument in a logical, easy to follow manner. You can use the Toulmin method of logic or a simple pattern such as chronological order, most general to most detailed example, earliest to most recent example, etc.
• Proofread the argument. Too many careless grammar mistakes cast doubt on your character as a writer.

Pathos , or emotional appeal, appeals to an audience's needs, values, and emotional sensibilities.  Pathos can also be understood as an appeal to audience's disposition to a topic, evidence, or argument (especially appropriate to academic discourse). 

Argument emphasizes reason, but used properly there is often a place for emotion as well. Emotional appeals can use sources such as interviews and individual stories to paint a more legitimate and moving picture of reality or illuminate the truth. For example, telling the story of a single child who has been abused may make for a more persuasive argument than simply the number of children abused each year because it would give a human face to the numbers.  Academic arguments in particular ​benefit from understanding pathos as appealing to an audience's academic disposition.

Only use an emotional appeal if it truly supports the claim you are making, not as a way to distract from the real issues of debate. An argument should never use emotion to misrepresent the topic or frighten people.

Academic Argument

Rhetorical Strategies: Building Compelling Arguments

Rhetoric pertains to how authors use and manipulate language in order to persuade an audience.

To be rhetorically effective (and thus persuasive), an author must engage the audience in a variety of compelling ways. We can classify these as Logos, Pathos, and Ethos.

Logos: Appeal to Logic

Logic. Reason. Rationality. Logos is brainy and intellectual, cool, calm, collected, objective.

Logically sound writing often includes many examples to support a point – and those examples come from citation of credible data and statistics, reference to sound theories, reference valid research conducted by credible organizations.

Logical appeals rest on rational modes of thinking, such as

• Comparison : you compare one thing (with regard to your topic)  to another, similar thing to help support your claim. It is important that the comparison is fair and valid – the things being compared must share significant traits of similarity.
• Cause/effect thinking : you argue that X has caused Y, or that X is likely to cause Y to help support your claim. Be careful with the latter – it can be difficult to predict that something “will” happen in the future.
• Deductive reasoning : you start with a general claim/example and then use it to justify a in a smaller claim
• Inductive reasoning : you use several specific examples or cases and use them to make a larger generalization
• Exemplification : use of many examples to support a single point

Pathos: Appeal to Emotions

Pathos is deeply human – an author using pathetic appeals wants the audience to feel something: anger or pride or joy or rage or happiness. Pathetic appeals rest on emotion-based modes of communication . To engage the audience on an emotional level, the author may

• add  expressive descriptions of people, places or events that helps the reader to feel or experience those events
• include vivid imagery  of people, places or events that helps the reader to feel like he or she is seeing  those events
• share  personal stories that help the reader feel connected to the person being described
• use vocabulary or sentence structure that revolves around a  particular emotion : sadness, happiness, fear, joy, anger, disgust, horror.
• try to include any information that will evoke an emotional response from the audience . This could involve making the audience feel empathy or disgust for the person/group/event being discussed,  or perhaps connection to or rejection of the person/group/event being discussed.

Pathos-based strategies are any strategies that get the audience to “open up” to the topic or to the author. Emotions can make us vulnerable, and rhetors can use this vulnerability to get the audience on his or her side.

Ethos: Appeal to Values/Trust

Ethical appeals have two facets.

One the one hand, an ethical appeal taps into the  values that the audience holds, for example, patriotism, tradition, justice, equality, dignity for all humankind, self preservation, or other specific social, religious or philosophical values (Christian values, socialism, capitalism, feminism, etc). These values can sometimes feel very close to emotions, but they are felt on a social level rather than only on a personal level. If an author can evoke the values that the audience cares about in his or her argument, then he or she has a chance of persuading that audience because the audience will feel that the author is making an argument that is “right” (in the sense of moral “right”-ness).

This sense of referencing what is “right” in an ethical appeal connects to the   moral character of the speaker/author. The author may draw attention to who he or she is as a way to engage the audience (i.e., “Because I support this – and you all you trust me because we share the same values! – you should, too”). If an author can present his or her moral character, one that the audience trusts because they (author and audience) share values,  then he or she has a chance of persuading that audience. In this sense, the audience will feel that the author is the right person to make this argument and should therefore be believed.

In building ethical appeals, we see authors

• referring either directly or indirectly to the values that matter to the intended audience
• using reasoning or logic that relies on these values
• using language, phrasing, imagery or other writing style common to people who hold those values – tapping into the discourse community of people with those values
• doing anything else that shows the audience that the author understands and shares their values

English 102: Reading, Research, and Writing by Emilie Zickel is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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10 Ways to Teach Argument-Writing With The New York Times

By Katherine Schulten

• Oct. 5, 2017

Updated, Feb. 2020

How can writing change people’s understanding of the world? How can it influence public opinion? How can it lead to meaningful action?

Below, we round up the best pieces we’ve published over the years about how to use the riches of The Times’s Opinion section p to teach and learn.

We’ve sorted the ideas — many of them from teachers — into two sections. The first helps students do close-readings of editorials and Op-Eds, as well as Times Op-Docs, Op-Art and editorial cartoons. The second suggests ways for students to discover their own voices on the issues they care about. We believe they, too, can “write to change the world.”

Ideas for Reading Opinion Pieces

1. Explore the role of a newspaper opinion section.

How would your students describe the differences between the news sections of a newspaper and the opinion section? What do they have in common? How do they differ? Where else in newspapers are opinions — for instance, in the form of reviews or personal essays — often published?

Bring in a few print copies of a newspaper, whether The Times or a local or school paper, and have your students work in small groups to contrast a news page with an opinion page and see what they discover.

Though this piece, “ And Now a Word From Op-Ed ,” is from 2004, it still provides a useful and quick overview of The Times’s Opinion section, even if the section then was mostly a print product. It begins this way:

Here at the Op-Ed page, there are certain questions that are as constant as the seasons. How does one get published? Who chooses the articles? Does The Times have an agenda? And, of course, why was my submission rejected? Now that I’ve been Op-Ed editor for a year, let me try to offer a few answers.

This 2013 article, “ Op-Ed and You ,” also helps both readers of the section, and potential writers for it, understand how Times Opinion works:

Anything can be an Op-Ed. We’re not only interested in policy, politics or government. We’re interested in everything, if it’s opinionated and we believe our readers will find it worth reading. We are especially interested in finding points of view that are different from those expressed in Times editorials. If you read the editorials, you know that they present a pretty consistent liberal point of view. There are lots of other ways of looking at the world, to the left and right of that position, and we are particularly interested in presenting those points of view.

After students have read one or both of these overviews, invite them to explore the Times’s Opinion section , noting what they find and raising questions as they go. You might ask:

• What pieces look most interesting to you? Why?

• What subsections are featured in the links across the top of the section (“Columnists”; “Series”; “Editorials”; “Op-Ed”; “Letters”; etc.) and what do you find in each? How do they seem to work together?

• How do you think the editors of this section decide what to publish?

• What role does this section seem to play in The Times as a whole?

• Would you ever want to write an Op-Ed or a letter to the editor? What might you write about?

If your students are confused about where and how news and opinion can sometimes bleed together, our lesson plan, News and ‘News Analysis’: Navigating Fact and Opinion in The Times , can help.

And to go even deeper, this lesson plan from 2010 focuses on a special section produced that year, “ Op-Ed at 40: Four Decades of Argument and Illustration .” It helps students understand the role the Op-Ed page has played at The Times since 1970, and links to many classic pieces.

2. Know the difference between fact and opinion.

In our lesson plan Distinguishing Between Fact and Opinion , you’ll find activities students can use with any day’s Times to practice.

For instance, you might invite them to read an Op-Ed and underline the facts and circle the opinion statements they find, then compare their work in small groups.

Or, read a news report and an opinion piece on the same topic and look for the differences. For example, which of the first paragraphs below about the shooting in Las Vegas is from a news article and which is from an opinion piece? How can they tell?

Paragraph A: After the horrific mass shooting in Las Vegas, the impulse of politicians will be to lower flags, offer moments of silence, and lead a national mourning. Yet what we need most of all isn’t mourning, but action to lower the toll of guns in America. (From “ Preventing Mass Shootings Like the Vegas Strip Attack ”) Paragraph B: A gunman on a high floor of a Las Vegas hotel rained a rapid-fire barrage on an outdoor concert festival on Sunday night, leaving at least 59 people dead, injuring 527 others, and sending thousands of terrified survivors fleeing for cover, in one of the deadliest mass shootings in American history. (From “ Multiple Weapons Found in Las Vegas Gunman’s Hotel Room ”)

3. Analyze the use of rhetorical strategies like ethos , pathos and logos.

Do your students know what ethos , pathos and logos mean? The video above, “ What Aristotle and Joshua Bell Can Teach Us About Persuasion ,” can help. We use it in this lesson plan , in which students explore the use of these rhetorical devices via the Op-Ed “ Rap Lyrics on Trial ” and more. The lesson also helps students try out their own use of rhetoric to make a persuasive argument.

In the post, we quote a New Yorker article, “The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You,” that explains the strategies in a way that students may readily understand:

In 350 B.C., Aristotle was already wondering what could make content — in his case, a speech — persuasive and memorable, so that its ideas would pass from person to person. The answer, he argued, was three principles: ethos, pathos, and logos. Content should have an ethical appeal, an emotional appeal, or a logical appeal. A rhetorician strong on all three was likely to leave behind a persuaded audience. Replace rhetorician with online content creator, and Aristotle’s insights seem entirely modern. Ethics, emotion, logic — it’s credible and worthy, it appeals to me, it makes sense. If you look at the last few links you shared on your Facebook page or Twitter stream, or the last article you e-mailed or recommended to a friend, chances are good that they’ll fit into those categories.

Take the New Yorker’s advice and invite them to choose viral content from their social networks and identify ethos , pathos and logos at work.

Or, use the handouts and ideas in our post An Argument-Writing Unit: Crafting Student Editorials , in which Kayleen Everitt, an eighth-grade English teacher, has her students take on advertising the same way.

Finally, if you’d like a recommendation for a specific Op-Ed that will richly reward student analysis of these elements, Kabby Hong, a teacher at Verona Area High School in Wisconsin, who will be our guest on our “Write to Change the World” webinar, recommends Nicholas Kristof’s column “ If Americans Love Moms, Why Do We Let Them Die? “

4. Identify claims and evidence.

The Common Core Standards put argument front and center in American education, and even young readers are now expected to be able to identify claims in opinion pieces and find the evidence to support them.

We have a number of lesson plans that can help.

First, Constructing Arguments: “Room for Debate” and the Common Core Standards , uses an Opinion feature that, though now defunct, can still be a great resource for teachers. Use the archives of Room for Debate , which featured succinct arguments on interesting topics from a number of points of view, to introduce students to perspectives on everything from complex geopolitical or theological topics to whether people are giving Too Much Information in today’s Facebook world .

We also have two comprehensive lesson plans — For the Sake of Argument: Writing Persuasively to Craft Short, Evidence-Based Editorials and I Don’t Think So: Writing Effective Counterarguments — that were written to support students in crafting their own editorials for our annual contest . In both, we first introduce readers to “mentor texts,” from The Times and elsewhere, that help them see how effective claims, evidence and counterclaims function in making a strong argument.

Finally, if you’re looking for a fun way to practice, we often hear from teachers that our What’s Going On in This Picture? feature works well. To participate, students must make a claim about what they believe is “going on” in a work of Times photojournalism stripped of its caption, then come up with evidence to support what they say.

5. Adopt a columnist.

This Is What a Refugee Looks Like

If elena, 14, is sent back to her country, she may be murdered..

VISUAL AUDIO Nick debarks plane B-roll streets of Mexico, B-roll rural Mexico, on truck, train passing Nick [VO]: We’re in Southern Mexico on the Guatemala-Mexico border, an area where you have hundreds of thousands of Central Americans, in many cases aiming to get to the US. B-roll people getting on bus Nick [VO]: These are not economic migrants. These are people who are fleeing gangs and sexual violence. Nick talking to women outside refugee agency INTV Nick B-roll Tapachula sky Nick [VO]:The homicide rates in Central America are some of the highest in the world. If you or I were there, we would be fleeing this as well. INSERT TITLE CARD Nick greeting Brenda Nick walks up steps to apartment Nick: Hola Brenda, Buenos dias. Brenda: Buenos dia, que tal? Nick [VO]: One of the people we met, Brenda, has applied for refugee status for her and for her daughters and she’s waiting. Nick meets Brenda’s children Translator: Hello. What’s your name? Kimberly: Kimberly. Nick: Kimberly, okay. Translator: She’s Kimberly. Brenda: Nestor Nick: Nestor! How are you? Inside Brenda’s apartment Nick talking to Elena Brenda: She’s Zoila Elena Nick: Elena, you are 14? Is that right? Translator: You’re 14 years old, right? Elena: Si. Nick: Kimberly… once? Elena: Doce. Nick: Doce! Translator: It’s twelve now. Nick: Okay. ElenaB-roll washing up in apartment, preparing chicken feet Her mother joins her INTV Elena on stairs Elena: My family calls me Elena. The house where I lived was in Honduras. Before, in our neighborhood, you could go out at whatever time you wanted, you could go out to play. But now these gangs arrived, the men from the 18th Street Gang, they started to establish rules. Everything was different, and that’s when our mother brought us here. Nick interviewing Elena inside house CU Brenda crying Nick: There’s special dangers for girls growing up from the maras . Did you have any girlfriends who were attacked by boys, did you worry about that happening to you? Elena: Yes I know someone. She was dating someone from the 18th Street Gang. They forced her by saying that if she didn’t join them… they would kill her whole family. So that nothing would happen to her family she had to do it. So they arranged to meet at the river. And she went to the river. She ended up getting raped. And when she left the river. she came out with a bullet in here and had to walk naked to her house. Well from then on we didn’t hear from her again. Nick: So you saw her coming from the river, naked, bleeding from a gunshot wound in the stomach? Elena: I was just like this, and I was shocked. But I couldn’t do anything because the gangsters were there and… if they would see us helping her, something could have happened to us. Nick: Did the gang members ever pay attention to you in ways that made you feel dangerous, that they might do the same thing to you? Elena: And there was one that told me that if I didn’t go out with him, he was going to kill my mom and dad. So I sent him a text message saying yes, agreeing to it. Nick: And how old were you when he wanted you to be his girlfriend? Elena: Eleven and a half years old. Translator: Eleven years. Nick: And you were able to say no to him then? Elena: No... because if I didn’t agree... he would have killed my family. Because he forced me.... even though I did not want to. So, I had to say yes... in order to protect my family. B-roll border checkpoint INTV Nick Nick [VO]: The United States and Mexico together have sent back 800,000 adults over the last 5 years, and 40,000 children to just those 3 countries of Guatemala, El Salvador, and Honduras. Brenda and her kids inside apartment Brenda: I think I’m moving forward, whether or not I have to go through, what I already went through. I don’t have anywhere else to go. Nick [VO]: If they’re sent back, her daughters will be perhaps killed and preyed upon by the gangs. Nick in taxi Brenda’s family in apartment Nick [VO]: What would you do if you were Elena? Stay in Honduras and be forced into a relationship with a gang member? I doubt it. Elena in apartment with family INTV Elena Elena: And now we are moving from one place to another, and people think we are less important because we are immigrants. But they don’t know what we are running from.

We have heard from many teachers over the years that a favorite assignment is to have students each “adopt” a different newspaper columnist, and follow him or her over weeks or months, noting the issues they focus on and the rhetorical strategies they use to make their cases. Throughout, students can compare what they find — and, of course, apply what they learn to their own writing.

One teacher, Charles Costello, wrote up the details of his yearlong “Follow a Columnist” project for us. If you would like to try it with The Times, here are the current Op-Ed columnists:

Charles M. Blow

Jamelle Bouie

David Brooks

Frank Bruni

Roger Cohen

Gail Collins

Ross Douthat

Maureen Dowd

Thomas L. Friedman

Michelle Goldberg

Nicholas Kristof

Paul Krugman

David Leonhardt

Farhad Manjoo

Jennifer Senior

Bret Stephens

6. Explore visual argument-making via Times Op-Art, editorial cartoons and Op-Docs.

The New York Times regularly commissions artists and cartoonists to create work to accompany Opinion pieces. How do illustrations like the one above add meaning to a text, while grabbing readers’ attention at the same time? What can students infer about the argument being made in an Op-Ed article by looking at the illustration alone?

In this lesson plan , students investigate how art works together with text to emphasize a point of view. They then create their own original illustrations to go with a Times editorial, Op-Ed article or letter to the editor. We also suggest that they can illustrate an Opinion piece or letter to the editor that does not have an illustration associated with it.

Recently, Clara Lieu, a teacher at the Rhode Island School of Design, told us how she uses that very idea to help her student-artists to create their own pieces. To see some of their work, check out “ Finding Artistic Inspiration in The New York Times’s Opinion Section .”

If your students would like to go further and create their own editorial cartoons, we offer an annual student contest . Invite your students to check out the work of this year’s winners for inspiration. We also have a lesson plan, Drawing for Change: Analyzing and Making Political Cartoons , to go with it.

Another way to use visual journalism to teach argument-making? Use Op-Docs , The Times’s short documentary series (most under 15 minutes), that touches on issues like race and gender identity, technology and society, civil rights, criminal justice, ethics, and artistic and scientific exploration — issues that both matter to teenagers and complement classroom content.

Every Friday during the school year, we host a Film Club in which we select short Op-Docs we think will inspire powerful conversations — and then invite teenagers and teachers from around the world to have those conversations here, on our site.

And for a great classroom example of how this might work in practice, check out Using an Op-Doc Video to Teach Argumentative Writing , a Reader Idea from Allison Marchetti, an English teacher at Trinity Episcopal School in Richmond, Va. She details how her students analyzed the seven-minute film “China’s Web Junkies” to see how the filmmakers used evidence to support an argument, including expert testimony, facts, interview, imagery, statistics and anecdotes.

Ideas for Writing Opinion Pieces

7. Use our student writing prompts to practice making arguments for a real audience.

Does Technology Make Us More Alone?

Is It Ethical to Eat Meat?

Is It O.K. for Men and Boys to Comment on Women and Girls on the Street?

Are Some Youth Sports Too Intense?

Does Reality TV Promote Dangerous Stereotypes?

When Do You Become an Adult?

Is America Headed in the Right Direction?

Every day during the school year we invite teenagers to share their opinions about questions like these, and hundreds do, posting arguments, reflections and anecdotes to our Student Opinion feature. We have also curated a list drawn from this feature of 401 Prompts for Argumentative Writing on an array of topics like technology, politics, sports, education, health, parenting, science and pop culture.

Teachers tell us they use our writing prompts because they offer an opportunity for students to write for an “authentic audience.” But we also consider our daily questions to be a chance for the kind of “low-stakes” writing that can help students practice thinking through thorny questions informally.

We also call out our favorite comments weekly via our Current Events Conversation feature. Will your students’ posts be next?

8. Participate in our annual Student Editorial Contest.

What issues matter most to your students?

Every year, we invite teenagers to channel their passions into formal pieces : short, evidence-based persuasive essays like the editorials The New York Times publishes every day.

The challenge is pretty straightforward. Choose a topic you care about, gather evidence from sources both within and outside of The New York Times, and write a concise editorial (450 words or less) to convince readers of your point of view.

Our judges use this rubric (PDF) for selecting winners to publish on The Learning Network.

And at a time when breaking out of one’s “filter bubble” is more important than ever, we hope this contest also encourages students to broaden their news diets by using multiple sources, ideally ones that offer a range of perspectives on their chosen issue.

This school year, as you can see from our 2019-20 Student Contest Calendar , the challenge will run from Feb. 13 to March 31, 2020. You can find the submission form and all the details here .

To help guide this contest, we have published two additional ideas from teachers:

• In “ A New Research and Argument-Writing Approach Helps Students Break Out of the Echo Chamber, ” Jacqueline Hesse and Christine McCartney describe methods for helping students examine multiple viewpoints and make thoughtful, nuanced claims about a range of hot-button issues.

• In “ Helping Students Discover and Write About the Issues that Matter to Them ,” Beth Pandolpho describes how she takes her students through the process of finding a topic for our annual Student Editorial Contest, then writing, revising and submitting their final drafts.

9. Take advice from writers and editors at the Times’s Opinion section.

How can you write a powerful Op-Ed or editorial?

Well, over the years, many Times editors and writers have given the aspiring opiners advice. In the video above, for instance, Andrew Rosenthal, in his previous role as Editorial Page editor, detailed seven pointers for the students who participate in our annual Editorial Contest.

In 2017 Times Op-Ed columnist Bret Stephens wrote his own Tips for Aspiring Op-Ed Writers .

And on our 2017 webinar , Op-Ed columnist Nicholas Kristof suggested his own ten ideas. (Scroll down to see what they are, as well as to find related Op-Ed columns.)

Finally, if you’d like to get a letter to the editor published, here is what Tom Feyer, the longtime head of that section, recommends. Until Feb. 16, 2020, that section is offering a special letter-writing challenge for high school students . Submit a letter to the editor in response to a recent news article, editorial, column or Op-Ed essay, and they will pick a selection of the best entries and publish them.

10. Use the published work of young people as mentor texts.

In 2017, five students of Kabby Hong, the teacher who joined us for our Oct. 10 webinar, were either winners, runners-up or honorable mentions in our Student Editorial Contest.

How did he do it? First, he helps his students brainstorm by asking them the questions on this sheet . (The first page shows his own sample answers since he models them for his students.)

Then, he uses the work of previous student winners alongside famous pieces like “ Letter from Birmingham Jail ” to show his class what effective persuasive writing looks like. Here is a PDF of the handout Mr. Hong gave out last year, which he calls “Layering in Brushstrokes,” and which analyzes aspects of each of these winning essays:

•“ In Three and a Half Hours, an Alarm Will Go Off ”

•“ Redefining Ladylike ”

•“ Why I, a Heterosexual Teenage Boy, Want to See More Men in Speedos ”

Another great source of published opinion writing by young people? The Times series “ On Campus .” Though it is now discontinued, you can stil read essays by college students on everything from “ The Looming Uncertainty for Dreamers Like Me ” to “ Dropping Out of College Into Life .”

Update: Links from Our 2017 Webinar

On our 2017 webinar (still available on-demand), Nicholas Kristof talked teachers through ten ways anyone can make their persuasive writing stronger. Here is a list of his tips, along with the columns that relate to each — though you’ll need to watch the full webinar to hear the stories and examples that illustrate them.

Nicholas Kristof’s Ten Tips for Writing Op-Eds

1. Start out with a very clear idea in your own mind about the point you want to make.

Related: Preventing Mass Shootings Like the Vegas Strip Attack

2. Don’t choose a topic, choose an argument.

Related: On Death Row, but Is He Innocent?

3. Start with a bang.

Related: If Americans Love Moms, Why Do We Let Them Die?

4. Personal stories are often very powerful to make a point.

Related: This is What a Refugee Looks Like

5. If the platform allows it, use photos or video or music or whatever.

Related: The Photos the U.S. and Saudi Arabia Don’t Want You to See

6. Don’t feel the need to be formal and stodgy.

Related: Meet the World’s Leaders, in Hypocrisy

7. Acknowledge shortcomings in your arguments if the readers are likely to be aware of them, and address them openly.

Related: A Solution When a Nation’s Schools Fail

8. It’s often useful to cite an example of what you’re criticizing, or quote from an antagonist, because it clarifies what you’re against.

Related: Anne Frank Today Is a Syrian Girl

9. If you’re really trying to persuade people who are on the fence, remember that their way of thinking may not be yours.

Related: We Don’t Deny Harvey, So Why Deny Climate Change?

10. When your work is published, spread the word through social media or emails or any other avenue you can think of.

Related: You can find Nicholas Kristof on Twitter , Facebook , Instagram , his Times blog , and via his free newsletter .

9.3 Glance at Genre: Rhetorical Strategies

Learning outcomes.

By the end of this section, you will be able to:

• Identify key rhetorical strategies that authors use to persuade readers.
• Analyze texts to demonstrate understanding of key rhetorical concepts.
• Identify genre conventions and explain how they are shaped by purpose, culture, and expectation.

Rhetorical analysis is the genre , or type of writing, that examines the way writers and speakers use language to influence readers. Rather than describing or summarizing content—the what of characters or themes—rhetorical analysis focuses on the individual parts of a text to show how language works to create the effects the writer wants. In other words, in addition to content, writers use rhetorical strategies to deliver and strengthen their ideas and thus influence their readers. A rhetorical analysis should, therefore, address the rhetorical situation , or conditions of communication that surround the rhetoric. These consist of the author (who), message (what), readers (to whom), purpose (why), means (how), context (where and when), and culture (community).

Culture refers to the way of life that a defined group of people establish. Their beliefs, laws, customs, and habits represent them as a group and may provide a signature to identify who they are and what they have accomplished. Rhetorical analysis must take these factors into full consideration, especially because cultural patterns are constantly changing and evolving with new knowledge and behaviors. Moreover, culture will vary greatly from group to group. Subgroups within a larger culture—for example, minorities within a majority population—may have distinct expressions of culture. When rhetorical analysis approaches language of a particular culture, questions may arise about who is best equipped to do the analysis and on what criteria, based on time and place.

Writers of rhetorical analyses consider these elements carefully and ask questions based on them. What are the goals of the author of the text? What factors are at play in the author’s choice of strategies used to make a rhetorical impact? What may occur in the interaction between the writer and reader? Will readers approach the piece neutrally, with no previous opinions? Are they likely to agree because they are of the same opinion, or are they hostile and ready to reject the arguments? Have they heard or read the ideas before? Will the ideas be too radical or too familiar? Are readers likely to see the author as sharing the field with them or as a stranger who must win their confidence?

The Workings of Rhetorical Analysis

The aim of rhetorical analysis is not to find agreement with or praise for the writer, although either may be implied or stated. The essential task of analyzing requires a detachment that will convince the readers of the validity and effectiveness (or lack thereof) of the writing by identifying the writer’s tools and what they accomplish.

As you formulate your rhetorical analysis, be aware of the following approaches and strategies that writers use to persuade an audience. Your goal will be to identify them in your analysis, explain their use, and evaluate their effectiveness.

• Establishing credibility. Writers include their credentials or experience with the subject to ensure that readers will take them seriously as someone who knows what they’re talking about. To reinforce their authority, they cite reliable sources as support for their points.
• Sharing personal experience. Sharing a personal experience related to the subject enhances credibility and may also appeal to readers’ emotions.
• Targeting emotional concerns. By specifically addressing those incidents or outcomes that readers may fear or desire, the author can rally them to take a particular position. Emotional concerns also include appeals to the five senses and to broader sentiments such as love, loyalty, anger, justice, or patriotism.
• Using devices that draw attention to claims. These include literary devices such as parallelism, repetition, and rhetorical questions that writers and speakers use to emphasize points and unify a text.
• Supporting claims with convincing evidence. Ways of supporting claims include quoting, summarizing, or paraphrasing expert opinions; relating anecdotes and examples; and citing appropriate statistics and facts.
• Acknowledging the opposition. If a writer makes a point of explaining other groups’ positions carefully and respectfully, readers from those groups, as well as the target audience, are more likely to be responsive to the writer. By acknowledging the opposition, writers show they have considered opposing views and can then demonstrate that their position is preferable.
• Questioning the motivation of the opposition. By exposing others’ possibly conflicting interests, the writer can undermine the credibility of an opponent’s character or argument.

In addition to these, writers may use more questionable rhetorical devices to persuade readers. While the techniques of each strategy differ, all lead away from the actual argument and seek to persuade through means other than reasonable, logical thought. Such strategies include bandwagon, ad hominem (name-calling), bait and switch, and more. Recall the roommates’ use of some of these in their efforts at persuasion in Breaking the Whole into Its Parts .

Rhetorical Strategies in Advertising and Public Policy

The strategies and other devices of rhetorical writing that are open to analysis are present in many types of communication, including multimodal examples such as advertisements that combine visuals with carefully crafted texts, dialogue, and voice-over.

Look at the M&Ms commercial, for example, in this collection of Super Bowl ads. Starting at minute 4:57, the prize-winning ad for M&Ms initially shows the widely recognizable candy in its multiple colors as both speaking cartoon figures and symbols of human behavior. The simple pitch: when people have offended others in one of a range of interpersonal blunders, the candy is offered as a peace offering. For example, the first image shows a man on a plane bumping into another passenger’s seat, causing him to spill his drink. The offender then offers the passenger a package of M&Ms. What is the rhetorical strategy behind the situation and the gesture? The ad appeals to pathos in the sense that people feel the need to be liked. Despite the humorous twist in the comment that he kicked the seat on purpose, the offending man nonetheless doesn’t want to be disliked. Nor do the others who commit other blunders. The sense of taste—sweetness—also comes into play, appealing to the senses, as does the sense of sight in the images of the colorful candy.

Furthermore, placing the ad during the Super Bowl targets an audience of game watchers whose ages, interests, and habits have been studied. They may be in a snacking frame of mind, so the appeal of candy is timely (kairos). The ad combines sophistication, appropriate adult behavior, and childishly amusing animation and personification. Seeing the product makes it more memorable. On the other hand, note the subtle use of the bandwagon fallacy: different people in different situations are doing the same thing—offering M&Ms. The bandwagon implication is that if you do something you’re sorry for or should be sorry for (or even if you don’t), giving out M&Ms is the way to apologize and be likable. Because travelers, businesspeople, the religiously observant, and others from different walks of life are doing it, so should you.

Figure 9.4 is an image from the U.S. Forest Service that also reflects the use of rhetorical strategies. Smokey Bear is a symbol created in 1944 to raise awareness of the danger of forest fires. Images of this gentle, personified bear are often accompanied by the slogan “Remember . . . only you can prevent forest fires” or a variation of it. The image shows Smokey dressed in rolled-up jeans, a name belt, and a ranger’s hat. He is reading letters delivered by a mail truck and sent to his own ZIP code, 20252, from children and adults promising to cooperate with his environmental efforts. The entire image is among the most recognizable of American cultural symbols.

The continuing identification of the bear and his appeal over decades is an example of the powerful use of rhetorical devices that speak without seeming to become dated and lose impact. First, a wild and dangerous animal is personified and made credible so that the credibility (ethos) of Smokey as a domesticated father figure with a fuzzy, playful cub climbing on the family mailbox removes any sense of danger and instead makes him into a believable voice for safety. No humans are emphasized in the illustration; the mail truck is seen only in the distance after having delivered another stack of fan mail. Other small animals are present in the background, as are familiar household items such as a shovel, a mailbox, an American flag, a boat on crystal clear water, and the playful images of the ranger’s hat and rolled-up jeans on crossed legs. The drawing features bright primary colors and the dark forest green of bountiful nature. The print medium in the center of the illustration, the sign reading “Prevent forest fires,” unifies the visual.

Because the images are emotionally accessible to children as well as adults, they appeal to widely shared pathos. The unspoken implication is that preventing forest fires will allow these young animals and forest plants to live rather than die in a carelessly started—and deadly—fire. In addition, it will allow human life to continue safely and pleasurably, as viewers can see, far in the background, people sailing and enjoying the water. If children’s wisdom and receptivity to images are present, this idealized picture has great appeal. Rather than a harsh rebuke for adult negligence, the lesson of Smokey relies on the power of rhetoric to modify behavior with specific, carefully crafted appeals. Yet the most frequently used slogan, “Only you can prevent forest fires,” is an example of hyperbole. Certainly “you” are not the sole person responsible for starting or preventing fires. Other people and other factors are at work aside from yourself.

More explicit, however, is this earlier image:

The rhetorical strategy again is pathos, appealing to a sense of guilt. If these children can help prevent fires, then surely adults can do the same, as they are likely more knowledgeable and care for the safety and health of their children.

Rhetorical Analysis: Key Terms

Rhetorical appeals.

When doing a rhetorical analysis, notice these appeals writers use to persuade their audiences.

• Ethos : believable, authoritative voice that elicits credibility and audience trust.
• Kairos : sense of appropriate timing when attempting to persuade.
• Logos : credible information—facts, reasons, or examples—presented as evidence that moves toward a sensible and acceptable conclusion.
• Pathos : the use of appeals to feelings and emotions shared by an audience. Some of the general categories are fear, guilt, anger, love, loyalty, patriotism, and duty.

Rhetorical Devices and Language Use

When doing a rhetorical analysis, notice these devices writers use to organize and emphasize their writing.

• Figurative language : similes and metaphors. Comparing one aspect of things that in other ways are completely different is an essential part of rhetorical language. Simile example: “The treasure chest of nature’s wonders shone like a pirate’s gold tooth.” Metaphor example: “The pizza was a disk of saucy sunlight.”
• Numerical data : statistics and figures. When accurate, numerical data can strengthen an argument.
• Parallel structure : repetition of the same pattern of words to show that ideas are equally significant. Parallel structure, or parallelism, calls attention to these ideas, achieves balance, and makes the statements more memorable. Example: “Ask not what your country can do for you but what you can do for your country.”
• Personification : giving an inanimate or nonhuman object human characteristics to make it seem alive and relatable. Examples: “The virus packed its bags and spread across the ocean”; “Twitter erupted in outrage.”
• Repetition : repeating a single word or group of words to build emphasis. Example: “The first underline cause end underline is poverty; the second underline cause end underline is poor health; the third underline cause end underline is discrimination. These underline causes end underline have been studied, but to what effect?”
• Rhetorical question : a question that is not expected to be answered, one for which there is no answer, or one that creates a dramatic effect. Examples: “Has it occurred to you to ask why the economy is so unstable? A first point to consider is . . .”; “Do you think poverty will go away by itself?”
• Understatement : presenting something as less important than it is as a way of distancing from the truth. Understatement is often used sarcastically or ironically. Example: “It may not have occurred to politicians that poverty leads to a host of health-related issues.”

Rhetorical Fallacies

When doing a rhetorical analysis, notice these fallacies writers may use to unethically persuade their audiences.

• Ad hominem : logical fallacy that attempts to discredit a person, not an argument. Ad hominem , meaning “against the man,” is often termed name-calling . Examples: “She’s just a leftover from another era who can’t accept change”; “He’s a stupid bully and an outright thief.”
• Bait and switch : logical fallacy that introduces a point about one thing that is likely to be accepted and then changes the terms once initial agreement occurs. Example: “Buy these phones at this price before they’re all gone!” When you go to buy one, moments later, the phones are gone—and they’re far more expensive.
• Bandwagon : logical fallacy often used in advertising and propaganda. It tries to make people do something or think a certain way because everyone is doing it, and if they don’t go along, they will be excluded. Example: “Everyone is buying these sneakers; get yours now before you’re left out.” Negative example: “This style is so dated; no one wears things like this now.”
• Causal fallacy : the faulty logic of claiming or believing that an event that follows another event is the result of it. For example, losing your keys after going to a concert does not mean the events are connected causally; going to the concert did not cause you to lose your keys.
• Hyperbole : exaggeration. Hyperbole is one of the staples of advertising language. Examples: “Season’s Best Peppermint Glazed Delights”; “I have a ton of homework.”

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Essay Papers Writing Online

Simple tips to improve your argument essay writing skills and boost your grades.

When it comes to effectively communicating your ideas and viewpoints, argumentative writing provides a powerful platform for expression. This form of discourse allows individuals to present their opinions and persuade others to see things from their perspective. By leveraging a combination of reasoning, evidence, and logical thinking, argumentative essays enable writers to engage readers and influence their beliefs.

At its core, the art of persuasive composition lies in the ability to construct a strong and well-structured argument. Engaging in argumentative writing requires more than just expressing personal opinions – it necessitates meticulous planning, research, and the thoughtful selection of evidence. By employing diverse rhetorical strategies and presenting compelling counterarguments, skilled writers can effectively convey their ideas and sway readers to adopt their points of view.

One crucial aspect of argumentative writing is the utilization of logical reasoning. This involves building a coherent and logical sequence of thoughts that lead the reader from point A to point B. By developing a sound and systematic argument, writers can ensure that their ideas are presented in a persuasive and compelling manner. Moreover, through the use of deductive and inductive reasoning, writers can enhance the logical consistency of their essays and strengthen their overall persuasiveness.

Another key component of argumentative writing is the incorporation of credible evidence. Persuasive essays rely on the presentation of facts, statistics, and expert opinions to support the writer’s claims. By conducting thorough research and selectively choosing evidence, writers can bolster the validity and reliability of their arguments. The inclusion of these authoritative sources not only adds credibility to the essay but also serves to engage readers, fostering a sense of trust and confidence in the writer and their position.

Tips for Writing Effective Argument Essays

When it comes to constructing a compelling and persuasive argument in your essays, it’s important to have a set of strategies in your arsenal. These tips will help you craft an argument that is not only persuasive but also effective in convincing your readers to see your point of view.

1. Clearly define your position: Before you begin writing, take the time to define your position on the topic. This will help you stay focused throughout your essay and ensure that your arguments are cohesive and logical.

2. Support your arguments with evidence: To strengthen your argument, it’s essential to support your statements with credible evidence. This can include facts, statistics, research findings, or expert opinions. By backing up your claims, you make your argument more compelling and persuasive.

3. Address counterarguments: Acknowledging and addressing counterarguments is a crucial part of writing an effective argument essay. By doing so, you demonstrate that you have considered other viewpoints and can effectively refute them. This shows your readers that your argument is well-reasoned and able to withstand criticism.

4. Use persuasive language and rhetorical devices: To make your argument more compelling, employ persuasive language and rhetorical devices such as analogies, metaphors, and rhetorical questions. These techniques can help you engage your readers and evoke an emotional response, making your argument more persuasive.

5. Organize your essay effectively: An organized essay is easier to follow and understand. Structure your argument essay in a way that presents your main points clearly and logically. Use paragraphs to separate different aspects of your argument and use transitions to guide your readers through your essay smoothly.

6. Revise and edit your essay: After writing your argument essay, it’s crucial to revise and edit it for clarity, coherence, and conciseness. Pay attention to grammar, spelling, and punctuation errors, as these can distract your readers and undermine the credibility of your argument.

By following these tips, you’ll be well-equipped to write effective argument essays that are persuasive, logical, and convincing. Remember to rely on strong evidence, address counterarguments, and use rhetorical devices to engage your readers. With practice and attention to detail, your argument essays will become powerful tools to communicate your ideas effectively.

Choose a Strong and Controversial Topic

When it comes to writing an argumentative essay, one of the most important steps is selecting a strong and controversial topic. Choosing a topic that is both strong and controversial will not only make your essay more interesting to read, but it will also give you the opportunity to present a well-reasoned argument with supporting evidence.

What does it mean to choose a “strong” topic? A strong topic is one that is significant and relevant in today’s society. It is a topic that sparks discussion and debate among individuals with differing opinions. A strong topic is often centered around a current issue, such as climate change, immigration, or gun control.

On the other hand, a controversial topic is one that elicits strong opposing opinions. It is a topic that people feel strongly about and can passionately debate. Controversial topics often involve ethical and moral dilemmas, such as abortion, euthanasia, or capital punishment. These topics can be challenging to write about, but they offer the opportunity to delve into complex arguments and explore different perspectives.

When choosing a strong and controversial topic for your argumentative essay, consider your audience and the purpose of your essay. Think about what issues are relevant and important to your readers, and choose a topic that will engage them and inspire them to think critically.

Additionally, it is important to conduct thorough research on your chosen topic before starting to write your essay. This will help you gather credible and up-to-date information to support your arguments.

In conclusion, choosing a strong and controversial topic for your argumentative essay is crucial for creating an engaging and thought-provoking piece of writing. By selecting a topic that is significant, relevant, and sparks debate, you will have the opportunity to present a well-reasoned argument and capture the attention of your readers.

Create a Clear and Concise Thesis Statement

Formulating a strong and effective thesis statement is crucial when writing an argumentative essay. This concise statement serves as the main argument or claim of the essay, setting the tone and direction for the entire paper. It is essential to carefully craft a thesis statement that is clear, concise, and engaging to captivate the reader’s attention from the start.

A clear thesis statement should succinctly express the main point or viewpoint of the essay. It should convey a strong argument or position on the topic without ambiguity. By clearly outlining the stance that will be taken in the essay, the thesis statement helps the reader understand the writer’s perspective and purpose.

In addition to being clear, a thesis statement should also be concise. A concise thesis statement avoids unnecessary repetition or wordiness, ensuring that the main argument is presented in a straightforward and efficient manner. This brevity not only keeps the reader engaged but also demonstrates the writer’s ability to convey their ideas concisely and effectively.

Creating a clear and concise thesis statement requires careful consideration of the topic and the writer’s intentions. It is important to analyze the key points that will be covered in the essay and to identify the most compelling argument to be made. By crafting a thesis statement that is both clear and concise, the writer can effectively communicate the purpose of the essay and guide the reader through their argument.

In summary, a clear and concise thesis statement is essential in argumentative essay writing. It sets the stage for the rest of the paper and allows the writer to present a strong and focused argument. By carefully crafting this statement, the writer ensures that their main point is effectively communicated to the reader, capturing their attention and making a compelling case.

Gather and Evaluate Solid Evidence and Examples

When it comes to constructing a compelling argument, one of the key factors is the use of solid evidence and examples. An effective argument essay requires the incorporation of reliable and relevant information to support your points and persuade your readers.

First and foremost, it is crucial to gather evidence from credible sources. This can be achieved by consulting reputable publications, academic journals, or conducting thorough research. The reliability of your evidence plays a significant role in establishing the credibility of your argument. Make sure to choose sources that are recognized for their expertise and accuracy in the field.

Once you have gathered your evidence, it is equally important to evaluate its relevance and validity. Not all evidence will be equally impactful, and it is essential to critically analyze and consider its strength. Look for evidence that directly supports your thesis statement and bolsters your main arguments. Additionally, be cautious of any potential biases or limitations within the evidence and be transparent about them in your essay.

Incorporating examples can also enhance the persuasiveness of your argument. The use of real-life scenarios, anecdotes, or case studies can help illustrate your points and make them more relatable to your audience. Examples can add depth to your argument and demonstrate the practical applications of your ideas.

To strengthen your argument further, consider using a combination of quantitative and qualitative evidence. Statistical data and research studies can provide objective support, while personal experiences and stories can appeal to the emotional and subjective aspects of your readers. By integrating different types of evidence, you create a well-rounded and compelling argument that appeals to both logical and emotional reasoning.

In conclusion, gathering and evaluating solid evidence and examples is a critical step in crafting a persuasive argument essay. By selecting reliable sources, critically assessing their relevance and validity, and incorporating impactful examples, you can strengthen your arguments and provide the necessary support to convince your readers.

Present Counterarguments and Refute Them

When crafting an argumentative essay, it is crucial to acknowledge and address counterarguments that may arise. By doing so, you demonstrate a thorough understanding of the topic and increase the credibility of your own argument. This section will explore the importance of presenting counterarguments and provide strategies for effectively refuting them.

One key reason to present counterarguments is to show that you have considered multiple perspectives on the issue at hand. By recognizing opposing viewpoints, you demonstrate a fair and unbiased approach to the topic. This can make your argument more persuasive, as it shows that you have critically analyzed the subject matter.

Furthermore, addressing counterarguments allows you to strengthen your own argument by refuting opposing claims. By carefully examining and debunking alternative viewpoints, you can establish your position as the most valid and well-supported one. This not only strengthens the overall quality of your essay but also demonstrates your ability to think critically and analytically.

When presenting counterarguments, it is important to anticipate and address the strongest opposing points of view. You should strive to understand the logic and evidence behind these counterarguments in order to effectively refute them. By providing a clear and logical rebuttal, you can undermine the credibility of the opposing claims and further support your own argument.

One effective strategy for refuting counterarguments is to provide strong evidence and examples that contradict the opposing viewpoint. This can include data, statistics, or expert opinions that demonstrate the flaws or weaknesses in the counterargument. By providing concrete evidence, you can strengthen your own argument and convince the reader of its validity.

Another approach to refuting counterarguments is to appeal to logic and reason. By carefully analyzing the logical inconsistencies or fallacies in the opposing viewpoint, you can emphasize the weaknesses of the counterargument. This can be done by using logical reasoning, providing counterexamples, or highlighting contradictory evidence.

In conclusion, presenting counterarguments and refuting them is an essential part of writing a persuasive argumentative essay. By acknowledging and addressing opposing viewpoints, you demonstrate a fair and unbiased approach to the topic. Furthermore, effectively refuting counterarguments strengthens your own argument and boosts its credibility. By employing strategies such as providing strong evidence and appealing to logic, you can effectively challenge alternative viewpoints and convince the reader of the strength of your own argument.

Organize Your Essay with a Logical Structure

One of the key elements of a compelling argumentative essay is a well-structured and logically organized presentation of your ideas. Without a clear structure, your essay may appear disjointed and confusing, making it difficult for readers to follow your line of reasoning. By organizing your essay with a logical structure, you not only enhance its readability but also reinforce the coherence and persuasiveness of your argument.

To achieve a logical structure in your essay, consider using the following strategies:

1. Introduction

Start your essay with a captivating introduction that grabs your readers’ attention and provides an overview of your argument. Clearly state your thesis statement, which presents the main point or stance of your essay.

2. Background Information

Provide necessary background information to ensure that your readers have the context needed to understand your argument. This may include relevant facts, statistics, historical events, or definitions of key terms.

3. Body Paragraphs

Organize your essay’s body paragraphs in a logical order that supports your thesis statement. Each paragraph should focus on one main idea or argument and present evidence or examples to support it. Use topic sentences to introduce each paragraph and ensure smooth transitions between ideas.

4. Counterarguments

Acknowledge and address counterarguments to strengthen your argument. Identify potential objections to your position and provide counterpoints to refute them. Demonstrating an understanding of opposing viewpoints can enhance your credibility and persuasive power.

5. Conclusion

Summarize your main points and restate your thesis in a concise and impactful manner. Leave your readers with a lasting impression and a call to action, encouraging them to consider your argument and potentially adopt your perspective.

By organizing your essay with a logical structure, you can effectively engage your readers and guide them through your argument in a clear and coherent manner. Keep in mind that the specific structure may vary depending on the requirements of your assignment or the complexity of your topic. Adapt these strategies to suit your needs and maintain consistency throughout your essay.

Use Clear and Convincing Language and Tone

When crafting an argumentative essay, it is essential to use language that is clear and convincing to effectively present your point of view. By carefully choosing your words and adopting an appropriate tone, you can enhance the persuasiveness of your essay and engage your readers.

One crucial aspect of using clear language is avoiding overly technical or jargon-filled terms that may confuse your audience. Instead, strive for simplicity and clarity by using everyday language that is easily understandable to a wide range of readers. This approach helps to ensure that your argument is accessible and relatable.

In addition to clear language, the tone of your argumentative essay plays a significant role in its effectiveness. It is important to strike a balance between being assertive and respectful in your tone. While it is essential to express your viewpoint confidently, you should also acknowledge and address counterarguments with respect. This demonstrates a thoughtful and well-rounded perspective, making your argument more convincing.

Using a persuasive tone throughout your essay can also help to engage your readers and hold their attention. By employing rhetorical devices such as appeals to logic, emotion, and credibility, you can increase the impact of your argument. Just make sure to support your claims with relevant evidence and logical reasoning to further strengthen your case.

Lastly, consider the overall structure and organization of your essay. Using clear language and tone should extend beyond individual sentences and paragraphs. Ensure that your ideas flow logically and cohesively, guiding your readers through a well-structured argument. Utilize headings, bullet points, and other formatting tools to enhance readability and help readers navigate your essay effortlessly.

In conclusion, using clear and convincing language and tone in your argumentative essay is crucial for effectively communicating your ideas and persuading your audience. By employing simple and understandable language, striking an appropriate tone, and organizing your essay effectively, you can make your argument more compelling and increase your chances of convincing your readers to adopt your point of view.

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17 Rhetorical Modes for Paragraphs & Essays

Questions to Ponder

Before you read this chapter, discuss with partners:

• What are rhetorical modes (also called “patterns of organization” and “methods of development”)? Can you list some examples?
• Why are rhetorical modes important in writing? Jot down your ideas.

Now read the graphic below. Can you add to the list of rhetorical modes that you created with your partners?

Rhetorical Modes

Rhetorical modes are also called patterns of organization or methods of development ; they are the ways that authors and speakers organize their ideas to communicate effectively. The rhetorical modes that are covered here are best used as ways to look at what’s already happening in your draft and to consider how you might emphasize or expand on any existing patterns. You might already be familiar with some of these patterns because instructors will sometimes assign them as the purpose for writing an essay. For example, you might have been asked to write a cause and effect essay or a comparison and contrast essay.

Patterns of organization or methods of developing content usually happen naturally as a consequence of the way the writer engages with and organizes information while writing. That is to say, most writers don’t sit down and say, “I think I’ll write a cause and effect essay today.”  Instead, a writer might be more likely to be interested in a topic, say, the state of drinking water in the local community, and as the writer begins to explore the topic, certain cause and effect relationships between environmental pollutants and the community water supply may begin to emerge . And in fact, many times, one essay may incorporate two or more rhetorical modes, as the author makes an argument for their point of view.

Activity A ~ Brainstorming Rhetorical Modes

Pause here to brainstorm ideas with your partner. Using the chart above (“ Choosing Paragraph Patterns “), discuss some of the topics below. Which mode(s) might you use in an essay about these topics? Would you need to explore more than one rhetorical mode for each topic?

• Gender roles
• Race in America
• The value of art in society
• Travel as part of a well-rounded education
• Drugs and alcohol
• Advice to new parents
• Advice to teachers
• The value of making mistakes
• How you’d spend a million dollars
• What a tough day at work taught you about yourself or others
• My family history
• Your idea: ___________

Keep reading to consider some of the ways that these strategies can help you as you revise a draft.

Cause/Effect

Do you see a potential cause-and-effect relationship developing in your draft?  The cause/effect pattern may be used to identify one or more causes followed by one or more effects or results. Or you may reverse this sequence and describe effects first and then the cause or causes. For example, the causes of water pollution might be followed by its effects on both humans and animals. Use the signal words cause ,  effect , and  result , to cue the reader about your about the relationships that you’re establishing.

Here’s an example article from T he New York Times , “ Rough Times Take Bloom Off a New Year’s Rite, the Rose Parade ,” that explores the cause and effect relationship (from 2011) between Pasadena’s budgetary challenges and the ability of their Rose Parade floats to deck themselves out in full bloom.

Problem/Solution

At some point does your essay explore a problem or suggest a solution? The problem/solution pattern is commonly used in identifying something that’s wrong and in contemplating what might be done to remedy the situation. For example, the problem of water pollution could be described, followed by ideas of new ways to solve the problem. There are probably more ways to organize a problem/solution approach, but here are three possibilities:

• Describe the problem, followed by the solution
• Propose the solution first and then describe the problems that motivated it
• Explain a problem, followed by several solutions, and select one solution as the best

Emphasize the words problem  and  solution  to signal these sections of your paper for your reader.

Here’s an example article from T he New York Times , “ Monks Embrace Web to Reach Recruits ,” that highlights an unexpected approach by a group of Benedictine monks in Rhode Island; they’ve turned to social media to grow their dwindling membership.

Compare/Contrast

Are you trying to define something? Do you need your readers to understand what something is and what it is not? The compare-and-contrast method of development is particularly useful in extending a definition, or anywhere you need to show how a subject is like or unlike another subject. For example, the statement is often made that drug abuse is a medical problem instead of a criminal justice issue. An author might attempt to prove this point by comparing drug addiction to AIDS, cancer, or heart disease to redefine the term “addiction” as a medical problem. A statement in opposition to this idea could just as easily establish contrast by explaining all the ways that addiction is different from what we traditionally understand as an illness. In seeking to establish comparison or contrast in your writing, some words or terms that might be useful are by contrast ,  in comparison ,  while ,  some , and  others .

Here’s an example article from T he New York Times “ Who Wants to Shop in a Big Box Store, Anyway? ” The author explores some interesting differences between the average American and average Indian consumer to contemplate the potential success of big box stores in India and also to contemplate why these giant big box corporations, like Walmart or Target, might have to rethink their business model.

These three methods of development—cause/effect, problem/solution, and compare/contrast—are just a few ways to organize and develop ideas and content in your essays. It’s important to note that they should not be a starting point for writers who want to write something authentic, to discuss something that they care deeply about. Instead, they can be a great way to help you look for what’s already happening with your topic or in a draft, to help you to write more, or to help you reorganize some parts of an essay that seem to lack connection or feel disjointed.

Sometimes writers incorporate a variety of modes in any one essay. For example, under the umbrella of an argument essay, and author might choose to write paragraphs showing cause and effect, description, and narrative. The rhetorical mode writers choose depends on the purpose for writing. Rhetorical modes are a set of tools that will give you greater flexibility and effectiveness in communicating with your audience and expressing ideas.

In addition to cause/effect , problem/solution , and compare/contrast , there are many other types of rhetorical modes:

• Classification and division , often used in science, takes large ideas and divides them into manageable chunks of information, classifying and organizing them into types and parts.
• Definition  clarifies the meaning of terms and concepts, providing context and description for deeper understanding of those ideas.
• Description  provides detailed information using adjectives that appeal to the five senses (what people see, hear, smell, taste, and touch) as well as other vivid details that help readers visualize or understand an item or concept.
• Evaluation  analyzes and judges the value and merit of an essay, a concept, or topic.
• Illustration  provides examples and evidence in detail to support, explain, and analyze a main point or idea.
• Narrative  uses fictional or nonfictional stories in a chronological sequence of events, often including detailed descriptions and appeals to the senses and emotions of readers while storytelling to reveal a theme or moment.
• Persuasion  (i.e., argumentation) logically attempts to convince readers to agree with an opinion or take an action; the argument also acknowledges opposing viewpoints and accommodates and/or refutes them with diplomatic and respectful language, as well as provides precise and accurate evidence and other expert supporting details.
• Process analysis  describes and explains, step by step, chronologically, in detail, and with precision and accuracy, how to do something or how something works.

Assignment prompts for college essays may require a specific rhetorical mode, or you may be able to choose the best mode(s) to express your ideas clearly. Either way, be sure to ask your instructor if you are not sure which rhetorical mode(s) to use.

Key Takeaways

Why are rhetorical modes important?

• As readers, understanding an author’s rhetorical mode helps us to understand the text, and to read and think critically.
• Knowing the rhetorical mode helps us to identify the author’s main ideas, which helps us to summarize the author’s work.
• As writers, we use rhetorical modes to make our writing clearer; they help us signal our topic and direction to our readers.
• Rhetorical modes also help us to develop support and keep our readers interested.

Activity B ~ Identifying Rhetorical Modes

• Read a printed or online essay or article. A letter to the editor or an editorial from a newspaper would be perfect. Then, with a partner, identify the modes of writing found in the article. (Use the lists above to help.) Analyze the different choices the writer has made about language and organization to express a point of view. Notice how the author may combine rhetorical modes (for example, a problem-solution article that uses cause-and-effect organization in some paragraphs, or a definition pattern that uses narrative or compare and contrast paragraphs to develop similarities or differences).
• Select, read, and annotate a sample student essay in a specific style as provided in “ Readings: Examples of Essays ” from Saylor Academy . Note in the margins or on another sheet of paper what rhetorical mode each paragraph uses, how those modes and paragraphs support the overall rhetorical mode of the essay, and whether each paragraph does so successfully or not. Discuss in small groups and summarize your findings to report to the rest of the class.

If you want to learn more about three common rhetorical modes, read what the New York Times  has to say in their learning blog article, “ Compare-Contrast, Cause-Effect, Problem Solution: Common ‘Text Types’ in The Times .”

Note: links open in new tabs.

This chapter was modified from the following Open Educational Resources:

“Patterns of Organization and Methods of Development ” from The Word on College Reading and Writing by Carol Burnell, Jaime Wood, Monique Babin, Susan Pesznecker, and Nicole Rosevear, which is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

“ Introduction ” from  English Composition   by Karyl Garland, Ann Inoshita, Jeanne K. Tsutsui Keuma, Kate Sims, and Tasha Williams, is licensed under a  Creative Commons Attribution 4.0 International License

“ Chapter 10: The Rhetorical Modes ” and “ Chapter 15: Readings: Examples of Essays ,” from  Writing for Success from Saylor Academy, which is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0.

to think about

to write quickly

to come out, to be revealed

to decorate themselves

to fix; to make right

getting smaller

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What Is a Rhetorical Analysis and How to Write a Great One

Helly Douglas

Do you have to write a rhetorical analysis essay? Fear not! We’re here to explain exactly what rhetorical analysis means, how you should structure your essay, and give you some essential “dos and don’ts.”

What is a Rhetorical Analysis Essay?

How do you write a rhetorical analysis, what are the three rhetorical strategies, what are the five rhetorical situations, how to plan a rhetorical analysis essay, creating a rhetorical analysis essay, examples of great rhetorical analysis essays, final thoughts.

A rhetorical analysis essay studies how writers and speakers have used words to influence their audience. Think less about the words the author has used and more about the techniques they employ, their goals, and the effect this has on the audience.

In your analysis essay, you break a piece of text (including cartoons, adverts, and speeches) into sections and explain how each part works to persuade, inform, or entertain. You’ll explore the effectiveness of the techniques used, how the argument has been constructed, and give examples from the text.

A strong rhetorical analysis evaluates a text rather than just describes the techniques used. You don’t include whether you personally agree or disagree with the argument.

Structure a rhetorical analysis in the same way as most other types of academic essays . You’ll have an introduction to present your thesis, a main body where you analyze the text, which then leads to a conclusion.

Think about how the writer (also known as a rhetor) considers the situation that frames their communication:

• Topic: the overall purpose of the rhetoric
• Audience: this includes primary, secondary, and tertiary audiences
• Purpose: there are often more than one to consider
• Context and culture: the wider situation within which the rhetoric is placed

Back in the 4th century BC, Aristotle was talking about how language can be used as a means of persuasion. He described three principal forms —Ethos, Logos, and Pathos—often referred to as the Rhetorical Triangle . These persuasive techniques are still used today.

Rhetorical Strategy 1: Ethos

Are you more likely to buy a car from an established company that’s been an important part of your community for 50 years, or someone new who just started their business?

Reputation matters. Ethos explores how the character, disposition, and fundamental values of the author create appeal, along with their expertise and knowledge in the subject area.

Aristotle breaks ethos down into three further categories:

• Phronesis: skills and practical wisdom
• Arete: virtue
• Eunoia: goodwill towards the audience

Ethos-driven speeches and text rely on the reputation of the author. In your analysis, you can look at how the writer establishes ethos through both direct and indirect means.

Rhetorical Strategy 2: Pathos

Pathos-driven rhetoric hooks into our emotions. You’ll often see it used in advertisements, particularly by charities wanting you to donate money towards an appeal.

Common use of pathos includes:

• Vivid description so the reader can imagine themselves in the situation
• Personal stories to create feelings of empathy
• Emotional vocabulary that evokes a response

By using pathos to make the audience feel a particular emotion, the author can persuade them that the argument they’re making is compelling.

Rhetorical Strategy 3: Logos

Logos uses logic or reason. It’s commonly used in academic writing when arguments are created using evidence and reasoning rather than an emotional response. It’s constructed in a step-by-step approach that builds methodically to create a powerful effect upon the reader.

Rhetoric can use any one of these three techniques, but effective arguments often appeal to all three elements.

The rhetorical situation explains the circumstances behind and around a piece of rhetoric. It helps you think about why a text exists, its purpose, and how it’s carried out.

The rhetorical situations are:

• 1) Purpose: Why is this being written? (It could be trying to inform, persuade, instruct, or entertain.)
• 2) Audience: Which groups or individuals will read and take action (or have done so in the past)?
• 3) Genre: What type of writing is this?
• 4) Stance: What is the tone of the text? What position are they taking?
• 5) Media/Visuals: What means of communication are used?

Understanding and analyzing the rhetorical situation is essential for building a strong essay. Also think about any rhetoric restraints on the text, such as beliefs, attitudes, and traditions that could affect the author's decisions.

Before leaping into your essay, it’s worth taking time to explore the text at a deeper level and considering the rhetorical situations we looked at before. Throw away your assumptions and use these simple questions to help you unpick how and why the text is having an effect on the audience.

1: What is the Rhetorical Situation?

• Why is there a need or opportunity for persuasion?
• How do words and references help you identify the time and location?
• What are the rhetoric restraints?
• What historical occasions would lead to this text being created?

2: Who is the Author?

• How do they position themselves as an expert worth listening to?
• What is their ethos?
• Do they have a reputation that gives them authority?
• What is their intention?
• What values or customs do they have?

3: Who is it Written For?

• Who is the intended audience?
• How is this appealing to this particular audience?
• Who are the possible secondary and tertiary audiences?

4: What is the Central Idea?

• Can you summarize the key point of this rhetoric?
• What arguments are used?
• How has it developed a line of reasoning?

5: How is it Structured?

• What structure is used?
• How is the content arranged within the structure?

6: What Form is Used?

• Does this follow a specific literary genre?
• What type of style and tone is used, and why is this?
• Does the form used complement the content?
• What effect could this form have on the audience?

7: Is the Rhetoric Effective?

• Does the content fulfil the author’s intentions?
• Does the message effectively fit the audience, location, and time period?

Once you’ve fully explored the text, you’ll have a better understanding of the impact it’s having on the audience and feel more confident about writing your essay outline.

A great essay starts with an interesting topic. Choose carefully so you’re personally invested in the subject and familiar with it rather than just following trending topics. There are lots of great ideas on this blog post by My Perfect Words if you need some inspiration. Take some time to do background research to ensure your topic offers good analysis opportunities.

Remember to check the information given to you by your professor so you follow their preferred style guidelines. This outline example gives you a general idea of a format to follow, but there will likely be specific requests about layout and content in your course handbook. It’s always worth asking your institution if you’re unsure.

Make notes for each section of your essay before you write. This makes it easy for you to write a well-structured text that flows naturally to a conclusion. You will develop each note into a paragraph. Look at this example by College Essay for useful ideas about the structure.

1: Introduction

This is a short, informative section that shows you understand the purpose of the text. It tempts the reader to find out more by mentioning what will come in the main body of your essay.

• Name the author of the text and the title of their work followed by the date in parentheses
• Use a verb to describe what the author does, e.g. “implies,” “asserts,” or “claims”
• Briefly summarize the text in your own words
• Mention the persuasive techniques used by the rhetor and its effect

Create a thesis statement to come at the end of your introduction.

After your introduction, move on to your critical analysis. This is the principal part of your essay.

• Explain the methods used by the author to inform, entertain, and/or persuade the audience using Aristotle's rhetorical triangle
• Use quotations to prove the statements you make
• Explain why the writer used this approach and how successful it is
• Consider how it makes the audience feel and react

Make each strategy a new paragraph rather than cramming them together, and always use proper citations. Check back to your course handbook if you’re unsure which citation style is preferred.

3: Conclusion

Your conclusion should summarize the points you’ve made in the main body of your essay. While you will draw the points together, this is not the place to introduce new information you’ve not previously mentioned.

Use your last sentence to share a powerful concluding statement that talks about the impact the text has on the audience(s) and wider society. How have its strategies helped to shape history?

Before You Submit

Poor spelling and grammatical errors ruin a great essay. Use ProWritingAid to check through your finished essay before you submit. It will pick up all the minor errors you’ve missed and help you give your essay a final polish. Look at this useful ProWritingAid webinar for further ideas to help you significantly improve your essays. Sign up for a free trial today and start editing your essays!

You’ll find countless examples of rhetorical analysis online, but they range widely in quality. Your institution may have example essays they can share with you to show you exactly what they’re looking for.

The following links should give you a good starting point if you’re looking for ideas:

Pearson Canada has a range of good examples. Look at how embedded quotations are used to prove the points being made. The end questions help you unpick how successful each essay is.

Excelsior College has an excellent sample essay complete with useful comments highlighting the techniques used.

Brighton Online has a selection of interesting essays to look at. In this specific example, consider how wider reading has deepened the exploration of the text.

Writing a rhetorical analysis essay can seem daunting, but spending significant time deeply analyzing the text before you write will make it far more achievable and result in a better-quality essay overall.

It can take some time to write a good essay. Aim to complete it well before the deadline so you don’t feel rushed. Use ProWritingAid’s comprehensive checks to find any errors and make changes to improve readability. Then you’ll be ready to submit your finished essay, knowing it’s as good as you can possibly make it.

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Helly Douglas is a UK writer and teacher, specialising in education, children, and parenting. She loves making the complex seem simple through blogs, articles, and curriculum content. You can check out her work at hellydouglas.com or connect on Twitter @hellydouglas. When she’s not writing, you will find her in a classroom, being a mum or battling against the wilderness of her garden—the garden is winning!

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Rhetorical Analysis

Almost every text makes an argument. Rhetorical analysis is the process of evaluating elements of a text and determining how those elements impact the success or failure of that argument. Often rhetorical analyses address written arguments, but visual, oral, or other kinds of “texts” can also be analyzed. 

Rhetorical Features—What to Analyze

Asking the right questions about how a text is constructed will help you determine the focus of your rhetorical analysis. A good rhetorical analysis does not try to address every element of a text; discuss just those aspects with the greatest [positive or negative] impact on the text’s effectiveness. 

The Rhetorical Situation

Remember that no text exists in a vacuum. The rhetorical situation of a text refers to the context in which it is written and read, the audience to whom it is directed, and the purpose of the writer. 

The Rhetorical Appeals

A writer makes many strategic decisions when attempting to persuade an audience. Considering the following rhetorical appeals will help you understand some of these strategies and their effect on an argument. Generally, writers should incorporate a variety of different rhetorical appeals rather than relying on only one kind. 

Ethos (appeal to the writer’s credibility)

• What is the writer’s purpose (to argue, explain, teach, defend, call to action, etc.)?
• Do you trust the writer? Why?
• Is the writer an authority on the subject? What credentials does the writer have?
• Does the writer address other viewpoints?
• How does the writer’s word choice or tone affect how you view the writer?

Pathos (appeal to emotion or to an audience’s values or beliefs)

• Who is the target audience for the argument?
• How is the writer trying to make the audience feel (i.e., sad, happy, angry, guilty)?
• Is the writer making any assumptions about the background, knowledge, values, etc. of the audience?

Logos (appeal to logic)

• Is the writer’s evidence relevant to the purpose of the argument? Is the evidence current (if applicable)? Does the writer use a variety of sources to support the argument?
• What kind of evidence is used (i.e., expert testimony, statistics, proven facts)?
• Do the writer’s points build logically upon each other?
• Where in the text is the main argument stated? How does that placement affect the success of the argument?
• Does the writer’s thesis make that purpose clear?

Kairos (appeal to timeliness)

• When was the argument originally presented?
• Where was the argument originally presented?
• What circumstances may have motivated the argument?
• Does the particular time or situation in which this text is written make it more compelling or persuasive?
• What would an audience at this particular time understand about this argument?

Writing a Rhetorical Analysis Essay

No matter the kind of text you are analyzing, remember that the text’s subject matter is never the focus of a rhetorical analysis. The most common error writers make when writing rhetorical analyses is to address the topic or opinion expressed by an author instead of focusing on how that author constructs an argument.

You must read and study a text critically in order to distinguish its rhetorical elements and strategies from its content or message. By identifying and understanding how audiences are persuaded, you become more proficient at constructing your own arguments and in resisting faulty arguments made by others.

A thesis for a rhetorical analysis does not address the content of the writer’s argument. Instead, the thesis should be a statement about specific rhetorical strategies the writer uses and whether or not they make a convincing argument.

Incorrect: Smith’s editorial promotes the establishment of more green space in the Atlanta area through the planting of more trees along major roads.

This statement is summarizing the meaning and purpose of Smith’s writing rather than making an argument about how – and how effectively – Smith presents and defends his position.

Correct: Through the use of vivid description and testimony from affected citizens, Smith makes a powerful argument for establishing more green space in the Atlanta area.

Correct: Although Smith’s editorial includes vivid descriptions of the destruction of green space in the Atlanta area, his argument will not convince his readers because his claim is not backed up with factual evidence.

These statements are both focused on how Smith argues, and both make a claim about the effectiveness of his argument that can be defended throughout the paper with examples from Smith’s text.

Introduction

The introduction should name the author and the title of the work you are analyzing. Providing any relevant background information about the text and state your thesis (see above). Resist the urge to delve into the topic of the text and stay focused on the rhetorical strategies being used.

Summary of argument

Include a short summary of the argument you are analyzing so readers not familiar with the text can understand your claims and have context for the examples you provide.

The body of your essay discusses and evaluates the rhetorical strategies (elements of the rhetorical situation and rhetorical appeals – see above) that make the argument effective or not. Be certain to provide specific examples from the text for each strategy you discuss and focus on those strategies that are most important to the text you are analyzing. Your essay should follow a logical organization plan that your reader can easily follow.

Go beyond restating your thesis; comment on the effect or significance of the entire essay. Make a statement about how important rhetorical strategies are in determining the effectiveness of an argument or text.

Analyzing Visual Arguments

The same rhetorical elements and appeals used to analyze written texts also apply to visual arguments. Additionally, analyzing a visual text requires an understanding of how design elements work together to create certain persuasive effects (or not). Consider how elements such as image selection, color, use of space, graphics, layout, or typeface influence an audience’s reaction to the argument that the visual was designed to convey.

This material was developed by the KSU Writing Center and is licensed under a  Creative Commons Attribution 4.0 International License . All materials created by the KSU Writing Center are free to use and can be adopted, remixed, and shared at will as long as the materials are attributed. Please keep this information on materials you adapt or adopt for attribution purposes. 

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8 Rhetorical Strategies to Persuade Your Audience

What are rhetorical strategies, common rhetorical choices, avoid logical fallacies, the power of persuasion is yours.

If you’ve ever had a conversation with someone who thinks the opposite of you, then you know how challenging it is to persuade them. Even when addressing a receptive audience, having people join your side takes skill and precision. Persuasion is far from an exact science, but influential leaders know how to weave different rhetorical strategies together to create a compelling argument. Their rhetorical choices form the backbone of their persuasion technique, which you can emulate to perfect your own skills. Whether preparing a new speech or writing an article, you can use these strategies to move people closer to your point of view.

In this article, find out what rhetorical strategies are and some of the most common ones you can utilize right away.

Rhetorical strategies (AKA persuasive rhetorical devices or persuasive strategies) consist of the word choice you use to persuade, initiate a response, or show meaning. While some may associate these strategies with formal situations, many people use them in casual conversation without realizing it. Any time you seek to persuade someone, you will likely use a rhetorical strategy of some type. Keep this in mind as you look at the following list.

1. Similes and Metaphors

One common rhetorical strategy is to use similes and metaphors throughout your attempt to persuade. Both of these rhetorical resources aim to compare two different items and indicate how they are alike. This makes the comparison much clearer and imparts added meaning to what you’re trying to say. People use similes and metaphors all the time, even in everyday conversation. The main difference between the two is that similes use the words “like” or “as” within the comparison, while metaphors simply say the two things are equal.

Examples of Similes

• You’re as straight as an arrow.
• The two brothers are like peas in a pod.
• The teacher has been busy as a bee.
• The pain felt like a knife stabbing him in the side.
• Her hands were as cold as ice.

Examples of Metaphors

• They considered him the black sheep of the family.
• America is a melting pot of different cultures.
• All the world’s a stage.
• She went to the conference with an army of students.

2. Euphemisms

Sometimes when making a persuasive argument, you need to reference something unpleasant or even disturbing. Doing so may cause your intended audience to feel uncomfortable or leave them with lingering questions about what you mean. They may decide to tune you out when this happens instead of listening to what makes them uneasy. To avoid this problem, you can choose to use a euphemism instead. This rhetorical device replaces the unpleasant word or phrase with something more acceptable and easier to hear (or read if you’re writing an argument). Euphemisms can sometimes go too far, especially if misused, but speakers and writers tend to use them to sidestep a topic to focus on their core message.

Examples of Euphemisms

• “Collateral damage” instead of “civilian deaths.”
• “Mature” instead of “old.”
• “Passed away” instead of “died.”
• “Between jobs” instead of “unemployed.”
• “Comfort food” instead of “junk food.”

3. Chiasmus

You want your persuasive argument to stick with people long past the point when you stop talking or writing. One of the best ways to do that is by using  chiasmus . This rhetorical strategy can elicit an emotional response by simply changing the order of words to mirror each other. When you do this, you can generate catchy phrases. One of the most often cited resources of rhetoric comes from the inaugural address of John F. Kennedy, who told the people of the United States, “Ask not what your country can do for you, ask what you can do for your country.” Notice how the sentence has two parts to it, with the second half mirroring the first half. It’s the sort of phrase that remains with you long after you first hear it.

Examples of Chiasmus

• “It’s not the size of the dog in the fight that counts, it’s the size of the fight in the dog.” —Dwight D. Eisenhower
• “When the going gets tough, the tough get going.” —Knute Rockne
• “You must eat to live, not live to eat.” —Socrates

4. Cause and Effect

Another key component in making or writing a persuasive argument is to show the relationship between cause and effect. The point you want to make will help you determine what receives the most focus. For example, if you’re going to discuss why employees suffer from work burnout (the effect), you’ll want to look at the causes. When you look at causes, that shows an interest in what will happen. On the flip side, looking at effects looks at what could happen in the future. Analysis of cause and effect is a useful way to craft a historical narrative, such as what policies led to a business like Apple succeeding. It’s also an effective way to provide solutions as you show the relationship between causes and what can change to prevent undesirable effects.

Logos is the use of logic or reason to argue a point. The two types of rhetorical appeals used in this way include deductive and inductive reasoning. Logos rhetoric with inductive reasoning looks at specific facts and historical resources, then uses them to create a larger generalization. Here’s an example of inductive reasoning: the practice of prioritizing tasks helped this worker become more productive, so all workers would benefit from prioritizing their tasks. Logos rhetoric with deductive reasoning, on the other hand, starts with the generalization before using it for specific instances. So an argument using deductive reasoning would look like this: reducing the number of meetings has helped companies the world over, so it could improve one specific company. With this rhetorical device, you’re appealing to people’s logical thinking to convince them you’re right.

You can also use ethos to convince people of your opinion. This rhetorical device involves appealing to others’ sense of  ethical values  by showing your credibility, reliability, and good character. This isn’t always a simple feat to pull off, especially when people have little familiarity with you. However, establishing that you’re trustworthy helps sway people to your side.

How to gain the audience’s trust:

• Portray opposing viewpoints of the other writer or speaker accurately.
• Organize the argument so it’s easy for people to follow.
• Use reliable third-party sources.
• Ensure all information you use is accurate.
• Indicate why the subject interests you.
• Meet the audience on common ground by indicating shared beliefs and moral values.
• Check your argument for any spelling or grammatical mistakes if you’re writing it.

The pathos rhetorical device involves appealing to others’ emotions through language. Utilizing pathos can be tricky to do well. After all, the goal should be to persuade people based on facts, logic, and reasoning. However, pathos can add to an argument, presenting a real human element that avoids sticking to numbers and statistics like a robot. For example, a story about a woman who sacrificed time and money to get her business off the ground will likely resonate with an audience more than citing the number of people who start a business every year. The statistic is still valid, but it may not capture the actual cost. Take care not to misuse pathos as well. Don’t turn your argument into a sensational piece. You should also make sure pathos pertains to the subject, as some people will use pathos to distract from the issue at the heart of the debate.

8. Narration

Narration, which is essentially storytelling, is another strategy you can use to connect with your audience. People identify with stories more than they do statistics, even in academic writing. The best storytellers seamlessly incorporate their evidence and arguments into the stories they share. That doesn’t mean an entire speech or article should consist of one or multiple stories, but they can back up the central point of your argument. The right story at the right time can serve as the exclamation point of your persuasive piece, whether it’s real or a rhetorical situation. It’s a powerful strategy that helpfully places issues in perspective.

One way to hurt your argument is by using a logical fallacy. A logical fallacy is a false, illogical statement said with the intent of persuading an audience. Using this type of rhetorical device ultimately weakens your chances of successfully influencing someone. As such, you should avoid them as much as possible. The following are just several logical fallacies you should take care to reject.

• Straw Man:  A straw man argument misrepresents an opponent’s argument, often through oversimplification or distortion.
• Ad Hominem:  This involves attacking the person who makes the argument rather than the argument.
• Appeal to Majority:  Also known as the bandwagon fallacy, an appeal to majority indicates that your position is correct because more people agree with you.
• False Dilemma:  This fallacy places two—and only two—choices for people to consider when more options are out there.
• Appeal to Nature:  The appeal to nature fallacy indicates that because something is natural, it automatically makes it better.
• Circular Argument:  When someone engages in a circular argument, they repeat what they already assumed before because they believe it is proof enough. 

The above rhetorical strategies can help you start writing or practicing a verbal argument that persuades people to come to your side of the fence. In business, the power to influence others through  assertive communication  is essential once you know what course you want to take. No matter the debate, also show respect and courtesy and don’t let arguments become personal. For example, you might want to ask the other person genuine questions about their position. Through a healthy and polite discourse, you’ll eventually reach an agreement that both sides can appreciate.

Want to work on more new skills that can help in your professional and personal life?  The following articles can help:

The Top 5 Communication Skills Every Leader Needs

Top Leadership Skills Those in a Leadership Role Need

Why is Empathy Important as a Business Leader?

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Rhetorical Analysis Sample Essay

Harriet Clark

Ms. Rebecca Winter

13 Feb. 2015

Not Quite a Clean Sweep: Rhetorical Strategies in

Grose's "Cleaning: The Final Feminist Frontier”

A woman’s work is never done: many American women grow up with this saying and feel it to be true. 1 One such woman, author Jessica Grose, wrote “Cleaning: The Final Feminist Frontier,” published in 2013 in the New Republic, 2 and she argues that while the men recently started taking on more of the childcare and cooking, cleaning still falls unfairly on women. 3 Grose begins building her credibility with personal facts and reputable sources, citing convincing facts and statistics, and successfully employing emotional appeals; however, toward the end of the article, her attempts to appeal to readers’ emotions weaken her credibility and ultimately, her argument. 4

In her article, Grose first sets the stage by describing a specific scenario of house-cleaning with her husband after being shut in during Hurricane Sandy, and then she outlines the uneven distribution of cleaning work in her marriage and draws a comparison to the larger feminist issue of who does the cleaning in a relationship. Grose continues by discussing some of the reasons that men do not contribute to cleaning: the praise for a clean house goes to the woman; advertising and media praise men’s cooking and childcare, but not cleaning; and lastly, it is just not fun. Possible solutions to the problem, Grose suggests, include making a chart of who does which chores, dividing up tasks based on skill and ability, accepting a dirtier home, and making cleaning more fun with gadgets. 5

Throughout her piece, Grose uses many strong sources that strengthen her credibility and appeal to ethos, as well as build her argument. 6 These sources include, “sociologists Judith Treas and Tsui-o Tai,” “a 2008 study from the University of New Hampshire,” and “P&G North America Fabric Care Brand Manager, Matthew Krehbiel” (qtd. in Grose). 7 Citing these sources boosts Grose’s credibility by showing that she has done her homework and has provided facts and statistics, as well as expert opinions to support her claim. She also uses personal examples from her own home life to introduce and support the issue, which shows that she has a personal stake in and first-hand experience with the problem. 8

Adding to her ethos appeals, Grose uses strong appeals to logos, with many facts and statistics and logical progressions of ideas. 9 She points out facts about her marriage and the distribution of household chores: “My husband and I both work. We split midnight baby feedings ...but ... he will admit that he’s never cleaned the bathroom, that I do the dishes nine times out of ten, and that he barely knows how the washer and dryer work in the apartment we’ve lived in for over eight months.” 10 These facts introduce and support the idea that Grose does more household chores than her husband. Grose continues with many statistics:

[A]bout 55 percent of American mothers employed full time do some housework on an average day, while only 18 percent of employed fathers do. ... [W]orking women with children are still doing a week and a half more of “second shift” work each year than their male partners. ... Even in the famously gender-neutral Sweden, women do 45 minutes more housework a day than their male partners. 11

These statistics are a few of many that logically support her claim that it is a substantial and real problem that men do not do their fair share of the chores. The details and numbers build an appeal to logos and impress upon the reader that this is a problem worth discussing. 12

Along with strong logos appeals, Grose effectively makes appeals to pathos in the beginning and middle sections. 13 Her introduction is full of emotionally-charged words and phrases that create a sympathetic image; Grose notes that she “was eight months pregnant” and her husband found it difficult to “fight with a massively pregnant person.” 14 The image she evokes of the challenges and vulnerabilities of being so pregnant, as well as the high emotions a woman feels at that time effectively introduce the argument and its seriousness. Her goal is to make the reader feel sympathy for her. Adding to this idea are words and phrases such as, “insisted,” “argued,” “not fun,” “sucks” “headachey,” “be judged,” “be shunned” (Grose). All of these words evoke negative emotions about cleaning, which makes the reader sympathize with women who feel “judged” and shunned”—very negative feelings. Another feeling Grose reinforces with her word choice is the concept of fairness: “fair share,” “a week and a half more of ‘second shift’ work,” “more housework,” “more gendered and less frequent.” These words help establish the unfairness that exists when women do all of the cleaning, and they are an appeal to pathos, or the readers’ feelings of frustration and anger with injustice. 15

However, the end of the article lacks the same level of effectiveness in the appeals to ethos. 16 For example, Grose notes that when men do housework, they are considered to be “’enacting “small instances of gender heroism,” or ‘SIGH’s’—which, barf.” 17 The usage of the word “barf” is jarring to the reader; unprofessional and immature, it is a shift from the researched, intelligent voice she has established and the reader is less likely to take the author seriously. This damages the strength of her credibility and her argument. 18

Additionally, her last statement in the article refers to her husband in a way that weakens the argument. 19 While returning to the introduction’s hook in the conclusion is a frequently-used strategy, Grose chooses to return to her discussion of her husband in a humorous way: Grose discusses solutions, and says there is “a huge, untapped market ... for toilet-scrubbing iPods. I bet my husband would buy one.” 20 Returning to her own marriage and husband is an appeal to ethos or personal credibility, and while that works well in the introduction, in the conclusion, it lacks the strength and seriousness that the topic deserves and was given earlier in the article. 21

Though Grose begins the essay by effectively persuading her readers of the unfair distribution of home-maintenance cleaning labor, she loses her power in the end, where she most needs to drive home her argument. Readers can see the problem exists in both her marriage and throughout the world; however, her shift to humor and sarcasm makes the reader not take the problem as seriously in the end. 22 Grose could have more seriously driven home the point that a woman’s work could be done: by a man. 23

Works Cited

Grose, Jessica. “Cleaning: The Final Feminist Frontier.” New Republic. The New Republic, 19 Mar. 2013. Web. 28 Mar. 2014.

• Article author's claim or purpose
• Summary of the article's main point in the second paragraph (could also be in the introduction)
• Third paragraph begins with a transition and topic sentence that reflects the first topic in the thesis
• Quotes illustrate how the author uses appeals to ethos
• Analysis explains how the quotes show the effective use of ethos as noted in the thesis
• Transition and topic sentence about the second point from the thesis
• Quote that illustrates appeals to logos
• Analysis explains how the quotes show the effective use of logos, as noted in the thesis
• Transition and topic sentence about the third point from the thesis
• Quotes that illustrate appeals to pathos
• Analysis explains how the quotes show the effective use of pathos, as noted in the thesis
• Transition and topic sentence about fourth point from the thesis
• Quote illustrates how the author uses appeal to ethos
• Analysis explains how quote supports thesis
• Transition and topic sentence about fourth point from thesis
• Conclusion returns to the ideas in the thesis and further develops them
• Last sentence returns to the hook in the introduction

Learn more about the " Rhetorical Analysis Graphic Organizer ."

Learn more about " Pathos, Logos, and Ethos ."

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Sat / act prep online guides and tips, the 20 most useful rhetorical devices.

General Education

Rhetoric is the art of effective communication; if you communicate with others at all, rhetorical devices are your friends!

Rhetorical devices help you make points more effectively, and help people understand you better. In this article, I'll be covering some important rhetorical devices so you can improve your own writing! 

What Are Rhetorical Devices?

A lot of things that you would think of as just regular everyday modes of communicating are actually rhetorical devices That’s because ‘rhetorical devices’ is more or less a fancy way of saying ‘communication tools.’

Most people don’t plan out their use of rhetorical devices in communication, both because nobody thinks, “now would be a good time to use synecdoche in this conversation with my grocery clerk,” and because we use them so frequently that they don’t really register as “rhetorical devices.”

How often have you said something like, “when pigs fly!” Of those times, how often have you thought, “I’m using a rhetorical device!” That’s how ubiquitous they are!

However, being aware of what they are and how to use them can strengthen your communication , whether you do a lot of big speeches, write persuasive papers, or just argue with your friends about a TV show you all like.

Rhetorical devices can function at all levels: words, sentences, paragraphs, and beyond. Some rhetorical devices are just a single word, such as onomatopoeia. Others are phrases, such as metaphor, while still others can be sentence-length (such as a thesis), paragraph-length (hypophora), or go throughout the entire piece, such as a standard five-paragraph essay.

Many of these (such as the thesis or five-paragraph essay) are so standard and familiar to us that we may not think of them as devices. But because they help us shape and deliver our arguments effectively, they're important to know and understand.

The Most Useful Rhetorical Devices List

It would be impossible to list every single rhetorical device in one blog post. Instead, I've collected a mixture of extremely common devices you may have heard before and some more obscure ones that might be valuable to learn.

Amplification

Amplification is a little similar to parallelism: by using repetition, a writer expands on an original statement and increases its intensity .

Take this example from Roald Dahl’s The Twits :

“If a person has ugly thoughts, it begins to show on the face. And when that person has ugly thoughts every day, every week, every year, the face gets uglier and uglier until you can hardly bear to look at it. A person who has good thoughts cannot ever be ugly. You can have a wonky nose and a crooked mouth and a double chin and stick-out teeth, but if you have good thoughts it will shine out of your face like sunbeams and you will always look lovely.”

In theory, we could have gotten the point with the first sentence. We don’t need to know that the more you think ugly thoughts, the uglier you become, nor that if you think good thoughts you won’t be ugly—all that can be contained within the first sentence. But Dahl’s expansion makes the point clearer, driving home the idea that ugly thoughts have consequences.

Amplification takes a single idea and blows it up bigger, giving the reader additional context and information to better understand your point. You don’t just have to restate the point— use amplification to expand and dive deeper into your argument to show readers and listeners how important it is!

Anacoluthon

Anacoluthon is a fancy word for a disruption in the expected grammar or syntax of a sentence. That doesn’t mean that you misspoke—using anacoluthon means that you’ve deliberately subverted your reader’s expectations to make a point.

For example, take this passage from King Lear :

“I will have such revenges on you both, That all the world shall—I will do such things, What they are, yet I know not…”

In this passage, King Lear interrupts himself in his description of his revenge. This has multiple effects on the reader: they wonder what all the world shall do once he has his revenge (cry? scream? fear him?), and they understand that King Lear has interrupted himself to regain his composure. This tells us something about him—that he’s seized by passion in this moment, but also that he regains control. We might have gathered one of those things without anacoluthon, but the use of this rhetorical device shows us both very efficiently.

Anadiplosis

Anadiplosis refers to purposeful repetition at the end of one sentence or clause and at the beginning of the next sentence or clause. In practice, that looks something like a familiar phrase from Yoda:

“Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

Note the way that the ending word of each sentence is repeated in the following sentence. That’s anadiplosis!

This rhetorical device draws a clear line of thinking for your reader or listener—repetition makes them pay closer attention and follow the way the idea evolves. In this case, we trace the way that fear leads to suffering through Yoda’s purposeful repetition.

Antanagoge is the balancing of a negative with a positive. For example, the common phrase, “When life gives you lemons, make lemonade,” is antanagoge—it suggests a negative (lots of lemons) and follows that up with a positive (make lemonade).

When writing persuasively, this can be a great way to respond to potential detractors of your argument. Suppose you want to convince your neighborhood to add a community garden, but you think that people might focus on the amount of work required. When framing your argument, you could say something like, “Yes, it will be a lot of work to maintain, but working together will encourage us all to get to know one another as well as providing us with fresh fruits, vegetables, and flowers.”

This is a little like procatalepsis, in that you anticipate a problem and respond to it. However, antanagoge is specifically balancing a negative with a positive, just as I did in the example of a garden needing a lot of work, but that work is what ultimately makes the project worth it.

Apophasis is a form of irony relating to denying something while still saying it. You’ll often see this paired with phrases like, “I’m not saying…” or “It goes without saying…”, both of which are followed up with saying exactly what the speaker said they weren’t going to say.

Take this speech from Iron Man 2 :

"I'm not saying I'm responsible for this country's longest run of uninterrupted peace in 35 years! I'm not saying that from the ashes of captivity, never has a phoenix metaphor been more personified! I'm not saying Uncle Sam can kick back on a lawn chair, sipping on an iced tea, because I haven't come across anyone man enough to go toe to toe with me on my best day! It's not about me."

Tony Stark isn’t saying that he’s responsible for all those things… except that’s exactly what he is saying in all of his examples. Though he says it’s not about him, it clearly is—all of his examples relate to how great he is, even as he proclaims that they aren’t.

A scene like this can easily be played for humor, but apophasis can also be a useful (albeit deceptive) rhetorical tool. For example, this argument:

Our neighborhood needs a community garden to foster our relationships with one another. Not only is it great for getting to know each other, but a community garden will also provide us with all kinds of fresh fruit and vegetables. It would be wrong to say that people who disagree aren’t invested in others’ health and wellness, but those who have the neighborhood’s best interests in mind will support a community garden.

That last sentence is all apophasis. Not only did I imply that people who don’t support the community garden are anti-social and uncaring (by outright stating that I wouldn’t say that, but I also implied that they’re also not invested in the neighborhood at all. Stating things like this, by pretending you’re not saying them or saying the opposite, can be very effective.

Assonance and Alliteration

Assonance adds an abundance of attractive accents to all your assertions. That’s assonance—the practice repeating the same vowel sound in multiple words in a phrase or sentence, often at the beginning of a word, to add emphasis or musicality to your work. Alliteration is similar, but uses consonant sounds instead of vowel sounds.

Let’s use Romeo and Juliet as an example again:

“From forth the fatal loins of these two foes; A pair of star-cross’d lovers take their life.”

Here, we have repetition of the sounds ‘f’ and ‘l’ in ‘from forth...fatal...foes,’ and ‘loins...lovers...life.’

Even if you don’t notice the repetition as you’re reading, you can hear the effects in how musical the language sounds. Shakespeare could easily have just written something like, “Two kids from families who hate one another fell in love and died by suicide,” but that’s hardly as evocative as the phrasing he chose.

Both assonance and alliteration give your writing a lyrical sound, but they can do more than that, too. These tools can mimic associated sounds, like using many ‘p’ sounds to sound like rain or something sizzling, or ‘s’ sounds to mimic the sounds of a snake. When you’re writing, think about what alternative meanings you can add by emphasizing certain sounds.

Listen, asterismos is great. Don’t believe me? How did you feel after I began the first sentence with the word ‘listen?’ Even if you didn’t feel more inspired to actually listen, you probably paid a bit more attention because I broke the expected form. That’s what asterismos is—using a word or phrase to draw attention to the thought that comes afterward.

‘Listen’ isn’t the only example of asterismos, either. You can use words like, ‘hey,’ ‘look,’ ‘behold,’ ‘so,’ and so on. They all have the same effect: they tell the reader or listener, “Hey, pay attention—what I’m about to say is important.”

Dysphemism and Euphemism

Euphemism is the substitution of a more pleasant phrase in place of a familiar phrase, and dysphemism is the opposite —an un pleasant phrase substituted in place of something more familiar. These tools are two sides of the same coin. Euphemism takes an unpleasant thing and makes it sound nicer—such as using 'passed away' instead of 'died'—while dysphemism does the opposite, taking something that isn't necessarily bad and making it sound like it is.

We won’t get into the less savory uses of dysphemism, but there are plenty that can leave an impression without being outright offensive. Take ‘snail mail.’ A lot of us call postal mail that without any real malice behind it, but ‘snail’ implies slowness, drawing a comparison between postal mail and faster email. If you’re making a point about how going electronic is faster, better for the environment, and overall more efficient, comparing email to postal mail with the phrase ‘snail mail’ gets the point across quickly and efficiently.

Likewise, if you're writing an obituary, you probably don't want to isolate the audience by being too stark in your details. Using gentler language, like 'passed away' or 'dearly departed' allows you to talk about things that might be painful without being too direct. People will know what you mean, but you won't have to risk hurting anyone by being too direct and final with your language.

You’ve no doubt run into epilogues before, because they’re a common and particularly useful rhetorical device! Epilogues are a conclusion to a story or work that reveals what happens to the characters in the story. This is different from an afterword, which is more likely to describe the process of a book’s creation than to continue and provide closure to a story.

Many books use epilogues to wrap up loose ends, usually taking place in the future to show how characters have changed as a result of their adventures. Both Harry Potter and The Hunger Games series use their epilogues to show the characters as adults and provide some closure to their stories—in Harry Potter , the main characters have gotten married and had children, and are now sending those children to the school where they all met. This tells the reader that the story of the characters we know is over—they’re adults and are settled into their lives—but also demonstrates that the world goes on existing, though it’s been changed forever by the actions of the familiar characters.

Eutrepismus

Eutrepismus is another rhetorical device you’ve probably used before without realizing it. This device separates speech into numbered parts, giving your reader or listener a clear line of thinking to follow.

Eutrepismus is a great rhetorical device—let me tell you why. First, it’s efficient and clear. Second, it gives your writing a great sense of rhythm. Third, it’s easy to follow and each section can be expanded throughout your work.

See how simple it is? You got all my points in an easy, digestible format. Eutrepismus helps you structure your arguments and make them more effective, just as any good rhetorical device should do.

You’ve probably used hypophora before without ever thinking about it. Hypophora refers to a writer or speaker proposing a question and following it up with a clear answer. This is different from a rhetorical question—another rhetorical device—because there is an expected answer, one that the writer or speaker will immediately give to you.

Hypophora serves to ask a question the audience may have (even if they’re not entirely aware of it yet) and provide them with an answer. This answer can be obvious, but it can also be a means of leading the audience toward a particular point.

Take this sample from John F. Kennedy’s speech on going to the moon:

But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas? We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

In this speech, Kennedy outright states that he’s asking questions others have asked, and then goes on to answer them. This is Kennedy’s speech, so naturally it’s going to reflect his point of view, but he’s answering the questions and concerns others might have about going to the moon. In doing so, he’s reclaiming an ongoing conversation to make his own point. This is how hypophora can be incredibly effective: you control the answer, leaving less room for argument!

Litotes is a deliberate understatement, often using double negatives, that serves to actually draw attention to the thing being remarked upon. For example, saying something like, “It’s not pretty,” is a less harsh way to say “It’s ugly,” or “It’s bad,” that nonetheless draws attention to it being ugly or bad.

In Frederick Douglass’ Narrative of the Life of Frederick Douglass: an American Slave , he writes:

“Indeed, it is not uncommon for slaves even to fall out and quarrel among themselves about the relative goodness of their masters, each contending for the superior goodness of his own over that of the others.”

Notice the use of “not uncommon.” Douglass, by using a double negative to make readers pay closer attention, points out that some slaves still sought superiority over others by speaking out in favor of their owners.

Litotes draws attention to something by understating it. It’s sort of like telling somebody not to think about elephants—soon, elephants becomes all they can think about. The double negative draws our attention and makes us focus on the topic because it’s an unusual method of phrasing.

Onomatopoeia

Onomatopoeia refers to a sound represented within text as a mimicry of what that sound actually sounds like. Think “bang” or “whizz” or “oomph,” all of which can mean that something made that kind of a sound—”the door banged shut”—but also mimic the sound itself—”the door went bang .”

This rhetorical device can add emphasis or a little bit of spice to your writing. Compare, “The gunshot made a loud sound,” to “The gun went bang .” Which is more evocative?

Parallelism

Parallelism is the practice of using similar grammar structure, sounds, meter, and so on to emphasize a point and add rhythm or balance to a sentence or paragraph.

One of the most famous examples of parallelism in literature is the opening of Charles Dickens’ A Tale of Two Cities :

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way— in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only."

In the beginning, every phrase begins with “It was,” which is itself a parallelism. But there are also pairs of parallelism within the sentence, too; “It was the ___ of times, it was the ___ of times,” and “it was the age of ___, it was the age of ___.”

Parallelism draws your reader deeper into what you’re saying and provides a nice sense of flow, even if you’re talking about complicated ideas. The ‘epoch of incredulity’ is a pretty meaty phrase, but Dickens’ parallelism sets up a series of dichotomies for us; even if we don’t know quite what it means, we can figure it out by comparing it to ‘belief.’

Personification

Personification is a rhetorical device you probably run into a lot without realizing it. It’s a form of metaphor, which means two things are being compared without the words like or as—in this case, a thing that is not human is given human characteristics.

Personification is common in poetry and literature, as it’s a great way to generate fresh and exciting language, even when talking about familiar subjects. Take this passage from Romeo and Juliet , for example:

“When well-appareled April on the heel Of limping winter treads.”

April can’t wear clothes or step on winter, and winter can’t limp. However, the language Shakespeare uses here is quite evocative. He’s able to quickly state that April is beautiful (“well-appareled”) and that winter is coming to an end (“limping winter”). Through personification, we get a strong image for things that could otherwise be extremely boring, such as if Shakespeare had written, “When beautiful April comes right after winter.”

Procatalepsis

Procatalepsis is a rhetorical device that anticipates and notes a potential objection, heading it off with a follow-up argument to strengthen the point. I know what you’re thinking—that sounds really complicated! But bear with me, because it’s actually quite simple.

See how that works? I imagined that a reader might be confused by the terminology in the first sentence, so I noted that potential confusion, anticipating their argument. Then, I addressed that argument to strengthen my point—procatalepsis is easy, which you can see because I just demonstrated it!

Anticipating a rebuttal is a great way to strengthen your own argument. Not only does it show that you’ve really put thought into what you’re saying, but it also leaves less room for disagreement!

Synecdoche is a rhetorical device that uses a part of something to stand in for the whole. That can mean that we use a small piece of something to represent a whole thing (saying ‘let’s grab a slice’ when we in fact mean getting a whole pizza), or using something large to refer to something small. We often do this with sports teams–for example, saying that New England won the Super Bowl when we in fact mean the New England Patriots, not the entirety of New England.

This style of rhetorical device adds an additional dimension to your language, making it more memorable to your reader. Which sounds more interesting? “Let’s get pizza,” or “let’s grab a slice?”

Likewise, consider this quote from Percy Bysshe Shelly’s “Ozymandias”:

“Tell that its sculptor well those passions read Which yet survive, stamped on these lifeless things, The hand that mocked them.”

Here, Shelly uses ‘the hand’ to refer to the sculptor. The hand did not sculpt the lifeless things on its own; it was a tool of the sculptor. But by using just the hand, Shelly avoids repeating ‘the sculptor,’ preserves the poem’s rhythm, and narrows our focus. If he had referred to the sculptor again, he’d still be a big important figure; by narrowing to the hand, Shelly is diminishing the idea of the creator, mirroring the poem’s assertion that the creation will outlast it.

Tautology refers to using words or similar phrases to effectively repeat the same idea with different wording. It’s a form of repetition that can make a point stronger, but it can also be the basis of a flawed argument—be careful that your uses of tautology is the former, not the latter!

For example, take this section of “The Bells” by Edgar Allen Poe:

“Keeping time, time, time, In a sort of Runic rhyme… From the bells, bells, bells, bells.”

Poe’s poetry has a great deal of rhythm already, but the use of ‘time, time, time’ sets us up for the way that ‘bells, bells, bells, bells’ also holds that same rhythm. Keeping time refers to maintaining rhythm, and this poem emphasizes that with repetition, much like the repetitive sound of ringing bells.

An example of an unsuccessful tautology would be something like, “Either we should buy a house, or we shouldn’t.” It’s not a successful argument because it doesn’t say anything at all—there’s no attempt to suggest anything, just an acknowledgment that two things, which cannot both happen, could happen.

If you want to use tautology in your writing, be sure that it’s strengthening your point. Why are you using it? What purpose does it serve? Don’t let a desire for rhythm end up robbing you of your point!

That thing your English teachers are always telling you to have in your essays is an important literary device. A thesis, from the Greek word for ‘a proposition,’ is a clear statement of the theory or argument you’re making in an essay. All your evidence should feed back into your thesis; think of your thesis as a signpost for your reader. With that signpost, they can’t miss your point!

Especially in longer academic writing, there can be so many pieces to an argument that it can be hard for readers to keep track of your overarching point. A thesis hammers the point home so that no matter how long or complicated your argument is, the reader will always know what you’re saying.

Tmesis is a rhetorical device that breaks up a word, phrase, or sentence with a second word, usually for emphasis and rhythm . We often do this with expletives, but tmesis doesn’t have to be vulgar to be effective!

Take this example from Romeo and Juliet :

“This is not Romeo, he’s some other where.”

The normal way we’d hear this phrase is “This is not Romeo, he’s somewhere else.” But by inserting the word ‘other’ between ‘some’ and ‘where,’ it not only forces us to pay attention, but also changes the sentence’s rhythm. It gets the meaning across perfectly, and does so in a way that’s far more memorable than if Shakespeare had just said that Romeo was somewhere else.

For a more common usage, we can turn to George Bernard Shaw’s Pygmalion , which often has Eliza Doolittle using phrases like “fan-bloody-tastic” and “abso-blooming-lutely.” The expletives—though mild by modern standards—emphasize Eliza’s social standing and make each word stand out more than if she had simply said them normally.

What’s Next?

Rhetorical devices and literary devices can both be used to enhance your writing and communication. Check out this list of literary devices to learn more !

Ethos, pathos, logos, and kairos are all modes of persuasion—types of rhetorical devices— that can help you be a more convincing writer !

No matter what type of writing you're doing, rhetorical devices can enhance it! To learn more about different writing styles, check out this list !

Melissa Brinks graduated from the University of Washington in 2014 with a Bachelor's in English with a creative writing emphasis. She has spent several years tutoring K-12 students in many subjects, including in SAT prep, to help them prepare for their college education.

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