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How to Write An Outstanding Career Goals Essay for MBA Programs

A step-by-step approach to conquering the most important part of your mba application, with a full-length career goals essay example worthy of harvard business school.

Part 1: What is the career goals essay?

Part 2: how to define your career goals, part 3: how to write a career goals essay, part 4: career goals essay outline, part 5: career goals essay example .

Just as your undergraduate admissions application most likely required you to write a “personal statement,” at the center of almost every MBA application packet is the career goals essay. It can take on many different forms through varying prompts and word count requirements, but the approach to this seminal portion of your MBA application remains the same. No matter which programs you’re applying to, the career goals essay is your chance to explain why you’re applying to business school in the first place.

And, more broadly, this is your chance to demonstrate passion. The dirty little secret to MBA “goals essays” is that no one follows up with you in the future to see if you actually accomplished the goal you wrote about. Did you, for instance, really start that ethically sourced pants company? Did you successfully develop boutique exercise gyms? Start a niche media company? Whatever the goal, the most important aspect of your stated plan is that your choice proves you have a passion for a certain field, and that you’re dedicated to making big changes in that field.   

Much of the MBA is geared toward inviting you to explore new avenues of interest; so, not only is it possible for your goal to change over the course of your MBA educational experience, but it’s expected to.

Why, then, do these programs make such a big deal about your current goal if it’s expected to change? Admissions committees want to know that you’re passionate about something. They want to see how you think about the world, what problems you’ve identified in existing systems, and how you plan to solve them in order to effect long-lasting change. 

They want to see that you have set out to achieve a vision. The vision can change, but it’s imperative that you’re the type of person who has a vision in the first place. That’s the goal of this essay. Show your passion for accomplishing a vision. Show that your engine is revved–that there’s a fire under your feet.

Take a look at a few of the ways top MBA programs word their career goals essay prompts below:

Harvard Essay 1: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (No word-limit)

This prompt seems frighteningly open ended, but Harvard Business School (HBS) is being a little sneaky. The HBS admissions committee doesn’t want you to tell them just anything, as their one-and-only essay prompt might appear at first glance. They want to know why you’re applying, and your answer should center around your long-term goal.

Though there’s no word limit listed, based on our experience working with past successful applicants, you should aim for 750-1000 words. An essay over 1,000 words can bog down a reader, but an essay that’s fewer than 750 words–at least for the HBS application, where this essay is the only chance you have to impress the admissions committee–risks not being robust enough to prove your case that you , amongst thousands of others, deserve a spot in the HBS class.  

With the exception of HBS, most schools don’t disguise their prompts as general personal essays. Most ask you explicitly about your goals. For example:

Columbia Essay 1: Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next 3-5 years and what, in your imagination, would be your long term dream job? (Word limit: 500 words)

NYU Stern Essay 1: What are your short and long-term career goals? How will the MBA help you achieve them? (500 word maximum, double-spaced, 12-point font)

Chicago Booth Essay 1: How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

LBS Essay 1: What are your post-MBA goals and how will your prior experience and the London Business School programme contribute towards these? (500-word limit)

U. Penn Wharton Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

With these, your task is clear: Why are you applying? What is your goal?

Other top programs word their career goals essay prompts a little differently. Case in point:

Yale Essay 1: Describe the biggest commitment you have ever made. (500 words)

Stanford Essay 1: What matters most to you, and why? (750 words)

For each of these examples, although your approach might take a slightly different slant depending on the wording, one aspect should be absolutely clear: what do you want to achieve in your career, in the short and long term? The “biggest commitment you’ve ever made” absolutely must tie in with your long-term goal. The thing that “matters most to you” needs to be nearly inseparable from what you want to accomplish in the future. Don’t let the different wordings fool you: these are all career goals essay prompts.

There are a handful of exceptions. In their 2018 application, Duke’s Fuqua program, for example, did not ask its applicants about their goals, but instead asked for a more personality-driven “list” essay calling for 25 “fun facts” about yourself. The University of Michigan’s program only asked explicitly about applicants’ short-term goals. However, chances are, if you’re applying to more than one MBA program, you’re going to have to tackle the “career goals essay.”.

In this article, we’re going to walk you through a step-by-step approach for acing your career goals essay. From identifying the “right goal” (because some goals aren’t the right ones to discuss on your MBA application) to breaking down the essay into its requisite components, to avoiding common pitfalls many applicants make, we’ll show you everything you need to know before you attempt to take a first stab at one of these prompts.

But before we begin, we want to lead with an important caveat. What follows will offer you an excellent, time-tested template for how to write a strong career goals essay. That said, the best essays don’t follow a formula. The absolute best-of-the-best essays find their own form that’s most suitable for the individual essay’s content.

What’s the difference between an MBA ‘career goals essay’ and a ‘personal statement’ I might have written for other applications?

A personal statement, by nature, is personal. It can take on a pretty amorphous shape, and oftentimes the more creative you make it, the better. A personal statement’s purpose is to allow an admissions officer to get to know you as a person.

And while admissions committees want to see who you are as a person, they also want to know who you are as a leader.

This is an important distinction. A personal statement can address whatever you want it to, as long as it allows the reader to get to know you more fully. But the career goals essay is far more pointed. In it, your primary job is to show where you’re headed, why it matters (both to you and to the world) and why you’re the best person for the job.

Business schools want to know what kind of impact you’re going to make on the world. If you can work your personality into the mix while doing so, great, but the “personal” should always come secondary to the essay’s primary focus: your future, and the plan you have to achieve it.

Look up “goal” in your nearest dictionary, and you’ll find a definition somewhere along the lines of “the end toward which effort is dedicated.” What does that mean? Who knows! That’s exactly our point. Forget Merriam Webster’s definition. The MBA goal is a totally different beast.

There are two distinct types of “goals” that the “career goals essays” ask for: the long-term goal and the short-term goal. Below, we’ll break down both goal types to help you identify the “right” goal for each.

The Long-term Goal

The long-term goal is your “big picture” vision. It’s what you see yourself accomplishing ten-plus years down the line from receiving your MBA. This should be the culmination of your life’s work, as you see it from your current vantage point.

There’s really no such thing as a long-term goal that’s “too big,” but there are long-term goals that are too general. You don’t want your long-term goal to be something as broad as “saving the world.” In what way will you save the world? What part of the world will you save?

You want a long-term goal that has a big impact, sure, but your reader also needs to believe that you can achieve it. While you need to exhibit passion for a vision, the MBA admissions committee wants to see that you’re level-headed enough to be able to execute on that passion. They want to see that you’ve made a plan, and that an MBA is an essential next-step in accomplishing that plan.

Your long-term goal also needs to be achievable based on your experience. If you studied finance in college and worked as a banker for the past five years, your long-term goal in this essay should not be about curing cancer.

However, if you, our health-conscious banker, do want to move from finance into a cancer-related field, you might define your long-term goal as “optimizing the existing healthcare field using my business expertise.” You might therefore argue that an MBA can help you expand your existing knowledge base into the underlying business principles behind the healthcare field. In this way, the MBA becomes a crucial part of your plan. 

Below, we’re going to give you a check-list to work your way toward choosing a strong long-term goal, but first let’s understand what exactly a long-term goal should look like.

The easiest way to think about the long-term goal is to consider it a solution to a problem that you’re passionate about. That’s the crux of the formula. Let’s break this down into two general types of long-term goals:

1.)   Solve a problem that affects people through an innovation in a field

This is the long-term goal for the free thinking entrepreneurial type. If your ultimate goal is to start your own company, then this is probably the route you want to take. Let’s say you’re passionate about alleviating world hunger. Maybe you have a history with agriculture start-ups, and you’ve seen first-hand the negative effect poor crop yields have on sub-Saharan African farmers. You’ve gained conviction that creating an NGO focused on tool sharing amongst farmers could increase crop yields. Creating this organization would be an innovation that will solve a problem that you care about. In this case, it could be your long-term goal.

2.)   Capitalize on an inefficiency in a field through existing means

Let’s say you don’t have a groundbreaking new idea. No big deal. Not every MBA applicant needs to start their own company. Instead, you could identify an inefficiency as a problem and propose a solution.

Perhaps you work in the tech industry, and you’re focused on semiconductors. You’ve noticed that your company’s manual engineering process is creating a lag-time for your business’s design cycle. Maybe you want to encourage companies like yours to adopt machine learning technology to free up engineers’ time and resources. That’s a way to solve a problem by addressing a current inefficiency. Facilitating the adoption of machine learning into semiconductor engineering could thereby be your long-term goal.

Notice that both of these “goal types” include solving a problem. Selecting a goal that solves a problem is the easiest and most effective approach to writing the career goals essay.

Let’s be real, though. Often, people apply for MBA programs because they want to make more money or change jobs. And here lies one of the most common mistakes applicants make in the career goals essay. Maybe you’re applying for an MBA to get promoted ahead-of-turn, transition out of your role, or get recruited at a bigger firm. That’s fair. But it’s not the “goal” you write about in this essay.

If this describes you, consider this third approach to the career goals essay.

3.)   Create a narrative around your past experience 

If you don’t already have a big solution or problem in mind, you can reverse engineer one using what you’ve already done in the past.

Think about what you studied in college, the career you’ve had so far, your favorite work projects, any extra-professional activities you’ve devoted your free time to--what connects these experiences? If you followed that through-line all the way to fruition, what would your professional life look like?

For example: let’s say you were premed in college but worked in finance afterward. Your longtime passion has been for science, but your work experience is in distressed debt. The through-line here might be that you enjoy solving problems, whether in the lab at school or on a spreadsheet at work.

A strong “goal” could therefore be going into healthcare administration, where you could combine your science knowledge with your financial training to make an impact in the field.

Through this approach, you take what you care about and what you’ve done so far and spin them together into a big-picture goal that makes sense for your future.

Stress test for choosing your long-term goal 

If you’ve now got your long-term goal in mind, run it through our stress-test below to see if it holds water. If you don’t yet know your goal, try to work your way through this stress-test and see where you land.

The first test accounts for categories 1 and 2, innovation and optimization.

Stress Test 1

1.)   Is there a real-world problem you care deeply about?

a.     What keeps you up at night?

b.     If you could change one thing about the world to make it a better place, what would that change be?

2.)   Does the problem relate to your professional history?

a.     If your answer is “YES,” you have the perfect set-up for your MBA goal. This is the problem you’re going to solve.

3.)   Can you dream up a solution?

a.     What job would allow you to work toward solving the problem above?

                                               i. Starting your own company?

                                             ii. Becoming the CEO of an existing company?

1.     This job role = your Long-term Goal

If you breezed through that stress-test, you’re ready to move on. However, if not…

What if that test didn’t work?

If you snagged at some point in the above stress test, even if it was on the very first point, don’t fret. You can reverse engineer a strong career goals essay goal. Here’s how:

Stress Test 2

1.)   Your area of interest. What field do you work in or hope to work in?

a.     Can you genuinely talk about this field to show that it’s your passion ?

b.     Look back over the things you’ve done in your life, professionally and personally. Is there a through-line?

2.)   What’s the major problem facing your area of interest?

3.)   How might you solve that problem? Can you propose a solution?

a.     Is there a job function that might allow you to work toward solving the major problem facing your area of interest?

                                               i. This job role = your Long-term Goal

To reiterate, the most important takeaway from this section is that your long-term goal isn’t just what you hope to do in the future. A strong long-term goal is a solution to a problem that you’re passionate about.

Before moving on to the short-term goal, let’s take a moment to look at how an example applicant approached this stress test. We’ll use her essay to illustrate many of the points we make throughout this guide. Check her out:

Elinor (our example applicant) studied Evolutionary Biology as an undergraduate, but ultimately realized that practicing science (via a career in medicine, etc.) wasn’t her passion. Instead, what she valued most about her biology education was the rigorous, empirical, and experimental framework it gave her to view the world through. In other words, she valued the education itself, and to learn more about the system of higher education, she pursued a one-year Masters Degree in Education post-undergrad. 

Following her masters in education, Elinor landed a job at the Gates Foundation, where she worked for three years to design and implement cost-effective approaches to increasing classroom learning in rural Indian schools. 

Having worked in educational development financing for some time, Elinor is ready to utilize the expertise she’s acquired from the Gates Foundation in order to make a humanitarian impact on higher education in the US, her lifelong passion.

How would Elinor approach the stress-test in order to land on her ultimate goal? Take a look at her answers to the test below:

Access to education. Elinor believes in higher education—it was the singular force that changed her life for the better—and she feels conviction in the idea that everyone deserves access to this type of education, even those who have to work full-time jobs. In fact, she thinks working and education shouldn’t be mutually exclusive… surely there must be a way to get an education while also supporting yourself and your family and not going into a huge amount of debt… but how? Elinor wants to democratize education , thereby ultimately helping to increase socio-economic mobility and help working class people achieve the same goals as the more privileged class through equal access to education.

2.)   Does problem relate to your professional history?

a.     If you answer is “YES,” you have the perfect set-up for your MBA goal. This is the problem you’re going to solve.

YES! Elinor not only has an extensive academic record, having pursued a Masters in Education, but also the financial wherewithal from years of managing the allocation of educational funds in an international setting to potentially figure out a finance-backed solution to the problem of equal access to higher education in the states.

In fact, in addition to her main job function, she’s recently fostered a collaborative partnership between the Gates Foundation and Deloitte consultants to work with Deloitte’s corporate clients in order to provide corporate grants to employees who would like to attend these universities while continuing to work at the corporation.

Elinor’s most recent work with the Deloitte partnership has inspired her to take this initiative and expand it to a national scale. Her ultimate goal is to create her own venture connecting large corporations with universities to provide alternatives to traditional four-year degrees , thereby allowing working class people to access higher education without taking on loads of debt, and continuing to provide for their families in the process.

This job role = your Long-term Goal

And, with that, Elinor has a problem that she is personally passionate about, has the experience to make her the one to solve it, and has a solution in terms of a future job function. Her long-term goal is therefore sound. She’s ready to move on to…

The short-term goal

Your long-term goal should be big. It’s your big dream. You shouldn’t be able to accomplish your long-term goal right away. Even after your MBA, it should take years and years of professional development to reach your long-term goal. If you can achieve your long-term goal immediately after graduating from an MBA program, it’s not your long-term goal.

For example, say your goal is to alleviate poverty in sub-Saharan Africa by helping farmers access useful agricultural technologies. That’s not something you can do in a day. That’s a life’s work, and there will be many steps you’ll need to take to prepare for such a venture after receiving your MBA.

The thing you’ll do directly following your MBA is your short-term goal . Working at Goldman Sachs or McKinsey are fine short-term goals; so is taking a job at any existing company within your desired field in order to build up your skill set, or even launching a start-up venture that begins to address one aspect of your long-term goal.

The most important thing to consider when isolating your short-term goal is whether it tracks with the long-term goal. The purpose of the short-term goal in a career goals essay is to show that you can make a plan that gets you from point A to point D, where point A is all you’ve accomplished to-date, point B is your MBA, and point D is your long-term goal. That leaves you with point C: your short-term goal.

You want to show through the short-term goal that you understand what it takes to pull off something big. MBA admissions committees aren’t looking for wayward dreamers; they’re looking for future leaders who have what it takes to accomplish something special, and what it takes, pretty much always, is a step-wise approach to professional growth.

The short-term goal showcases your follow-through, your ability to plan, and your ability to be precise about how you’ll position yourself to accomplish your long-term goal.  

A helpful formula for thinking about your short-term goal might be:

The skills you gain from an MBA + the experience you gain from your short-term goal = strong preparation for your long-term goal.

Let’s go back to the world hunger example. If you say your long-term goal is to solve world hunger, but your short-term goal is to work at Goldman Sachs, it’s going to sound a little fishy. This is one of the biggest mistakes applicants make. They set awe-inspiring, impactful long-term goals, but then their short-term goal is to get recruited at top finance or consulting firm.

Let’s be clear: After an MBA, going into finance or consulting is a perfectly reasonable thing to do. In fact, the majority of MBA graduates do it. You’ve just paid a lot of money for a degree, so it’s fair that you want to earn it back.

That said, you need to reconcile your short-term goal with your long term vision. So, you’ll need to specify the type of experience you intend to gain from Goldman that will help you alleviate hunger. Maybe you’ll work as an investment banker to learn the ins-and-outs of raising capital for new businesses, and one day apply this capital-raising expertise to your own developing business aimed at solving world hunger. That tracks. That’s a solid short-term goal.

However, you could strengthen it further by claiming that you aim to take up a position in Goldman’s nonprofit wing to specialize in raising capital for the types of businesses that you eventually want to start. Remember, it’s fine if your plans change. What’s important here is that you prove you have the follow-through required to complete any goal at all, and part of that means proving you’re the type of person who can form a step-wise, sensible plan.  

The best way to think about your short-term goal is to consider it as part of your 10,000 hours of practice leading up to your long-term goal . In your MBA program, you’ll learn a lot of theory and study a lot of real-world business cases. The MBA should prepare you with the skills necessary to accomplish your long-term goal.

However, these skills won’t be fine-tuned or tested in real-world business scenarios. You’ll need to put the iron to the fire, and the “fire,” in this idiom, is your short-term goal. A well-chosen short-term goal allows you to put into practice what you’ve learned through your MBA in order to prepare you for your long-term goal.

Let’s refer back to our example applicant. Elinor knows first-hand about education, and she also knows a lot about financial allocation in an educational setting. However, Elinor has never run a business on her own; so, before Elinor can make her own venture fund that connects universities with corporate support, she’ll need to gain management skills.

She has no idea how to start her own fund or manage workers, but that’s exactly what she can gain through her MBA. The MBA will connect her with resources and networks while also giving her management skills to start her own fund and assemble a team. 

However, immediately following her MBA, she likely won’t be ready to execute her vision. She’ll need to practice the skills she’s learned in order to prepare for her long-term goal.

How could a future education innovator best prepare to tackle her vision? There are a few possibilities. She could join an education startup with similar aims as her own–perhaps one like Glimpse K12, which works with education finance, where she could learn best practices.

However, it’s important to note that she could do this without an MBA. So, if her short-term goal is joining Glimpse , she should argue that she’ll leverage her MBA skill set to expand Glimpse beyond their K12 platform and into the higher education space, where her passion lies. That’s a strong short-term goal that makes use of her MBA.

Or, perhaps she prepares for her education finance venture by tackling the problem from the academic side–she could round out her financial background by joining a university’s administrative office in order to understand their needs and foresee potential problems associated with bringing corporations into the fold.

In this example, she could leverage the business skills she gained through her MBA to begin a trial run of her future vision with this one university, working to find corporate partnerships for that specific university in the hopes of later branching out into a national platform.

Yet another option would be to join a specific corporation and work the partnership from the corporate side. No matter the short-term goal, there’s one thing in common: she’s using her managerial skill-set to practice for her future long-term goal. Each option takes her one step closer to reaching her goal post-MBA.

Before you put pen to paper or open up that blank Word doc, make sure you’ve spent ample time brainstorming the above information. The hardest part of acing the career goals essay takes place before you ever start writing. Be certain that you have your long- and short-term goals solid and ready to go before you approach the actual writing of the essay. Take your time on the pre-writing preparation.

But once you’ve done all that, it’s time to write.

Below, we’ve devised an easy-to-digest strategy to help you convey your short- and long-term goals in a manner that will have the admissions committees begging you to join their programs. We’ve broken down the actual writing of the career goals essay into distinct components.

Though we encourage you to think of these components as key concepts to include in your essay, we don’t necessarily advise that you break these components out into distinct paragraphs like we’ve done below. We’re breaking them down into paragraphs to give you a solid template to work with, but again, the best essays will find their own forms that go beyond the high school five-paragraph essay.

In any case, every solid career goals essay should touch upon the below concepts in some manner, so following our structure below is a great way to churn out a first draft. The art, then, comes in revision.

Before moving on, be sure you can answer yes to both questions below:

1.)   Is your long-term goal a solution to a problem that you’re passionate about?

2.)   Is your short-term goal a stepping stone between your MBA and your long-term goal?

If both answers are “yes,” then let’s get to writing.

As with any essay, the career goals essay should have a beginning, middle, and end. You’ll need an introduction that presents an argument (your long-term goal is your argument, as you’ll see) a body that substantiates your position on the argument, and a conclusion that reminds us why it matters in the first place.

For the purpose of this breakdown, we’re going to assume we’re working with the HBS essay prompt, as their word-count of around 1,000 words is the most daunting. Even for a shorter essay, though, you’ll want to aim to cover most of these points, but you’ll do it in a more condensed fashion. If the school conducts interviews, you'll have an opportunity to elaborate in your MBA interview .

Remember the goal of the career goals essay. Demonstrate a passion for a problem, and convince the admissions committee that you are the type of person who can solve it. You can show off that passion in 1,000 words or 250 words. No matter the essay’s length, the heart of your approach is the same.

The introduction

Part 1: the problem. 

For the Class of 2021, HBS reportedly received about 10,000 applications. Though HBS is one of the largest MBA programs, with almost 1,000 people per class, the sheer number of applicants means that most everyone who applied was rejected.

Given that your essay is going to be read alongside nearly 9,999 others, how do you hook a reader at the start? What gets your attention when you’re reading a news article or a novel, watching a movie, or listening to someone else recount a real-life anecdote?

Oftentimes, what hooks us is a problem. If you can turn your reader’s attention to a problem with real-world effects, they’ll likely want to read more. Think back to your long-term goal. You’re planning to solve a major problem, right?

If that’s the case (and it should be) then your first couple of sentences needs to establish the problem. Do this in as compelling a way as possible. Set the scene. Dramatize. Paint the picture. Give us stakes to sink our teeth into. The reader has to feel that this problem needs to be solved. And problems need to be solved when they have a negative impact, so try to state clearly exactly what’s wrong.

An important caveat: you’re not just trying to prove that your chosen problem matters in general. You need to argue why it matters to you . In other words, why do you care? Do you have a connection to the problem? Has the problem affected you negatively either in your personal or professional life? Establish this connection as early as possible.

The problem’s connection to you can be as personal as you’d like to make it. Our banker applicant could have been inspired to go into the healthcare industry because he saw first-hand how the business operations of the healthcare industry failed someone he cared about, and he’s been inspired to use his business skills to help fix it. That would be an extremely personal, human response to a problem.

However, your connection to the problem doesn’t need to be touchy-feely, and you shouldn’t try to force a deeply personal connection if the problem doesn’t warrant it.

For example, our software engineering example probably doesn’t have a deeply personal reason to care about increasing semiconductor design efficiency, but it is her business to do so. If she’s an engineer who’s personally felt the adverse effects of manual semiconductor design and knows how much more she and other engineers like her could do if she optimized the process via machine learning, then there’s a problem that she cares about.

In this example, the software engineer would begin her essay with the problem–explaining what the current design process is like and how that’s affecting the company and industry. She’d use statistics and projections to substantiate her claims.

Then, she’d argue why it matters to her. She’s devoted the past five years of her life to semiconductor engineering, many more if you count her educational years–that means she’s spent countless hours doing something that could be facilitated by machine learning!

The problem affects her directly through her past work experiences, and it affects the industry at large, too. She’s felt this problem’s affects firsthand and cares about it because it’s what she does for a living. Placing herself at the center of the problem makes the problem personal. Making the problem personal is essential to arguing that she is the best person to solve it.

In the first half of your introduction, you should aim to accomplish two things: 

1.)   Establish the problem and convince your reader it needs to be solved. Set the stakes.

2.)   Argue that YOU are the one to solve it. Why do you care?

After you’ve established the problem and placed yourself at the forefront of the issue, you’re ready to move on to the second part of the introduction: the solution.  

Part 2: the solution.

Remember, your long-term goal is the solution to the problem above. Once you’ve established the problem and demonstrated why you’re passionate about solving it, it’s time to dive into how you plan to solve it. Here’s how to do that.

1.)   What is currently being done to address the problem?

Chances are, you’re not the first person who’s noticed this problem. In fact, if the problem is big enough, you shouldn’t be the only person who knows about it. Crop yields in sub-Saharan Africa? People know that’s a problem.

What’s currently underway to solve for it? What’s needed? How has the industry attempted, and failed, to solve the problem in the past? We need to get a sense that this problem is not easy to solve. If it’s easy, why would you need to devote your life’s work to solving it? Why would you need an MBA? Complex problems require complex solutions, and we need to feel the complexity at play in order to understand why it’s your long-term goal. 

2.)   What do YOU bring to the table that others don’t?

So, you’ve identified a problem that matters to you, and you’ve discussed its complexity. What makes you think that YOU can solve it? Others have tried, but they’re missing some important component that you’ll be able to bring to the issue based on your unique expertise. What is your unique expertise?

3.)   Your solution.

Now’s the time to propose your solution. If you’ve successfully argued points 1 and 2 above, then you’ll have the reader on the edge of her seat awaiting how you plan to fix it. Frame your solution in terms of your expertise. 

You want to bring your knowledge of machine learning into a field that doesn’t currently utilize it. You want to use your entrepreneurial prowess to start a tool-sharing organization for farmers. You want to leverage your financial background to streamline cancer research funding. How do you plan to attack the problem you laid out above to solve it?

4.)   To accomplish this solution, what business role will you take?

This is your long-term goal . In order to solve XX problem through YY means, you’ll do ZZ business role. The long-term goal is ZZ, the job. The job will allow you to solve the problem above. 

It’s not enough to state the problem and a solution. The career goals essay requires you to frame that solution within a job function. Maybe you want to start your own company. Maybe you want to be CFO of an existing company. Maybe you want to invent a new job in an existing field.

The possibilities are endless, but you need to end your introduction by assigning a job title to your future that will allow you to accomplish the above. An admissions committee doesn’t want a solution that’s floating around as an idea . Ground your solution in a job function.

An optional finish: as icing on the cake, to cap off your introduction, tie in the MBA. You’ll cover the “why MBA” portion of your argument more extensively in the essay’s body paragraphs, but for now, just hint at it. You want to solve this important problem by becoming this job function, but first, you need an MBA. This way, the adcom gets a strong sense of what’s coming in the next few paragraphs.

And, with that, you’ll have a solid introduction that hooks the reader and keeps them invested in both this essay and your application as a whole. To recap: 

1.)   The problem

2.)   Why it matters to you

3.)   What’s been done / what’s needed?

4.)   How your particular expertise can contribute

5.)   Your solution in terms of a job function

This might seem like a lot for an introduction, but you can cover many of these components in a sentence or two, if they’re strong. For a 1,000-word essay, plan on devoting around 250-300 words on your intro.

No matter the length of the essay, plan to devote a solid quarter of your available word-count to introducing your take on the problem at-hand. Your introduction is the most important part of the essay, so don’t skimp. 

At the end of this article, we’ve posted a full-length HBS essay example to show our advice in practice, but for now, take a look at that essay’s introduction to see how one applicant, Elinor, utilized our advice to demonstrate passion for a problem and hook the readers. Below, you’ll find Elinor’s introduction followed by a breakdown of how and why it works:

Due to financial constraints and familial obligations, neither of my older brothers were able to attend college. Instead, after graduating high school, they joined the corporate workforce, and to this day my brothers mark their biggest regret as not having been afforded the same opportunity for educational advancement as I was given. Unlike my brothers, a string of strong test scores allowed me to leave my rural hometown for the Ivory halls of Princeton University, where need-based financial aid provided the chance to study a field that always fascinated me: Human Evolutionary Biology. 

Throughout my studies, I became enthralled by the scientific turn of mind involved in asking and answering complex questions through straightforward, repeatable experimental methods. For example, my thesis research aimed to discover more about the genetic underpinnings of bipedalism in humans, and through a rigorous bioinformatics comparison between humans and other primates, we were able to isolate a potentially interesting gene region for future study. Though I loved biology, as most of my peers began the medical school application process, I realized my passion didn’t lie in practicing science, but rather in the framework through which science had allowed me to take complicated questions and distill them down to measurable, testable parts. In other words, what I loved most about my science education wasn’t the science, but the education itself. Access to higher education transformed the way I think about the world–a frame of mind that was not afforded to my brothers and so many like them due to the steep financial costs associated with most avenues of higher education. I believe that everyone–even those who must join the workforce to support themselves and their families–should have the option to better themselves through education.

It’s no secret that my generation is plagued with student loans, and the fear of compounding interest rates deters many from post-high-school education. Having pursued a Masters in Education from Yale University before joining the Gates Foundation where I focused on the financial allocation for educational development in rural Indian schools, I’ve become well-versed in both the system of higher education and the ways in which financial institutions can bolster humanitarian efforts. My goal is to leverage my passion for education and my experience with education finance to create a fund that will increase access to higher education in the US  through corporate partnerships with universities, ultimately providing powerful alternatives to education finance for employees who, like my brothers, were forced to choose work over college.

Through her introduction, Elinor provided the admissions committee with a personal problem that she is both passionate about and uniquely positioned to solve. Let’s break down her introduction into the outline we laid out above:

1.)   The problem.

a.     Elinor believes in higher education, but tuition and interest rates on student loans are prohibitive to many.

2.)   Why it matters to you.

a.     Elinor’s life has been forever changed by higher education–she approaches problems differently than she would have without going to college. Conversely, her brothers (making it personal to her own lived experience) didn’t get this life-changing opportunity because they had to go to work after high school, and she wants to change the education finance landscape in order to allow future students like her brothers to have access to higher ed.

a.     She mentions student loans as the only viable option, but also points out how compounding interest rates make this option less than ideal. There’s a void to be filled.

4.)   How your particular expertise can contribute.

a.     She demonstrates her passion for education via her lively discussion of her undergraduate studies and her commitment to the system of education through her masters degree. She also includes the financial expertise she’s gained through her work with the Gates Foundation (which the admissions committee will see on her resume.) These two attributes (education and finance) uniquely position her to make moves in the future of education finance.

5.)   Your solution in terms of a job function.

a.     Elinor states that she will start a fund that works to partner universities with corporations, thereby creating an alternative means of education finance that would solve the problem her brothers experienced. Her job function would be “fund manager,” and it could certainly solve her problem.

With that, Elinor has followed our outline and constructed a compelling introduction to her essay.

The Career Goals Essay body paragraphs: an overview.

With a strong enough introduction, you’ll have your reader locked into the rest of the essay. So, what now? Below, we’ve broken down the body paragraphs of your “goals essay” into distinct units. Take a look:

Career Goals Essay Body paragraph 1: what you’ve done so far 

In the first body paragraph of your essay, you have one task: establish yourself as the expert.  You’ve hinted at this in the “why you” component of your intro, but now’s the time to set it in stone.

Think of your first body paragraph as your audition for the role of your long-term goal. You obviously haven’t tried to tackle your long-term vision yet, and you won’t for many, many years to come; so, here, you want to use what you have already tackled in the past as proof that you’ll be perfectly able to keep hacking away at your long-term goal. Here’s the process: 

Step 1: review your resume. Know it inside and out. You’ll be pulling from this document a lot while fleshing out this first paragraph. 

(Suggested reading: The Perfect MBA Resume )

Step 2: Ask yourself: what have you done already to help prepare you for your long-term goal? If you made it through our stress-test above, then your long-term goal should be intrinsically tied to your field of interest and current profession. Therefore, all of your accomplishments to-date are fair game for this “audition.”

Step 3: Skills. Your resume is a list of accomplishments. The admissions committee will read your resume. They’ll know all about the great things you’ve done for your past places of business.

What we need to focus on here are the skills beneath those accomplishments. Professional accomplishments are one-offs, but the skills it took to accomplish those feats are transferable . These skills will prove to the admissions committee that you can successfully realize your long-term goal.

In this paragraph, you’re trying to prove to the admissions committee that you’re prepared to do what you’ve set out to do. You can begin this paragraph with a transition from your introduction—something like, “I’ve already begun working toward this goal.” 

From that launching pad, show your reader how . What did you study in undergrad? What really got your gears turning? How did you move from your studies to your first place of work? Why? What skills did you gain from that first position? Did you use those skills to accomplish something great in your next job?

Build this accumulation of skills until the reader understands that you’re the expert for the goal you want to accomplish. They should get the sense that you’re uniquely positioned to take on this long-term goal based on your passions, interests, skills and experiences.

The biggest pitfall applicants stumble into in this first paragraph is simply listing off their resume. Do not list accomplishments or jobs. Instead, map what skills you’ve gained while facing certain problems in the past, and showcase the types of groundbreaking, brag-worthy solutions those skills led you to.

Take a look at Elinor’s example essay’s first body paragraph below:

I’ve already begun working toward this goal by launching an initiative called Mission: Yield, a collaborative partnership I fostered between the Gates Foundation and Deloitte consultants. While I continued my day-to-day work with the Foundation to design and implement cost-effective approaches to increasing classroom learning in rural Indian schools, I also wanted to test the waters on my long-term goal of working with corporations to help employees access higher education in the US. 

The goal of this partnership was to apply the financial allocation wherewithal of my Gates Foundation team to one of Deloitte’s corporate clients and create a tuition-assistance model for attending a local public university while employees continued their professional growth. I began by recruiting three teammates from the Foundation and three from Deloitte to volunteer their time to drum up interest. From there, I utilized my Masters in Education training to strategize with our university partner while coordinating dialogue between my Deloitte teammates and their corporate client. Through my team’s diligent efforts on this initiative, we were able to institute a first-wave test case that allowed twenty corporate employees to enroll part-time at the university. As the partnership enters its third year, we project over one hundred employees to enroll at the university with the help of our financial allocation efforts.     

Let’s break down Elinor’s first body paragraph to explain how it’s working:

1.)   Establish yourself as the expert. 

a. Most of Elinor’s work at the Gates Foundation involves financial allocation to rural Indian schools, but that day-to-day function doesn’t necessarily align with her long-term goal in US higher education.

So, she notes her regular job role in one sentence (“While I continued my day-to-day work with the Foundation to design and implement cost-effective approaches to increasing classroom learning in rural Indian schools...”) and focused the paragraph on the one professional experience that best positions her as an expert in the field of alternative finance routes for higher education: her own initiative, Mission: Yield.

Through this specific example, she shows she’s passionate about her goal and has unique leadership experience in the field.  

2.)   Skills.

a. Elinor doesn’t list off accomplishments–instead, she focuses on the skills she used. She notes that she forged a collaborative partnership between two otherwise independent organizations, managed a team of six, and managed both halves of her team as they worked between the university and the corporation. All of these are MBA-applicable skills, and they showcase that she’s the type of person who has the potential to become a BUSINESS LEADER of the future. She also tells us about some of the quantitative impact of her work, which isn’t always possible to show, but is good to refer to if possible.  

Body paragraph 2: skill gaps

After you argue for the skills you have, it’s time to discuss the skills you need . Let’s say you absolutely nail the first body paragraph. Great. You’ve convinced your reader that you’re the person for the job.

That leaves one major question, though. If you already have all these skills, why don’t you just go ahead and tackle your long-term goal? Or why not stay on your current track? Tons of business leaders reached their long-term goals without MBAs. Why do you need one?

There are tons of reasons one might apply for an MBA: a higher paying job, a career transition, an ahead-of-time promotion, social cache, you name it. However, as far as the career goals essay is concerned, there’s only one good reason for your application: you currently lack skills that you need to reach your long-term goal. That’s it. For the purpose of this essay, you’re applying because of a specific skill gap that you can only fill through an MBA education.

To be one of the lucky few chosen to enter the esteemed halls of a top MBA program, you need to prove that an MBA is the essential and inevitable next step at this stage of your career. That means you’ll need to demonstrate that you’ve gone as far as you can go along your current trajectory, turned over every available stone, and now you need to gain other skills before continuing to strive toward achieving your goal.

How do you accomplish this in your essay? Simple: focus on broader skills .

In most cases, one can gain all the necessary technical skills on-the-job. That’s what jobs are for–to help you master one thing. If you work in distressed debt at an investment bank, you’re going to know everything there is to know about leveraged buyouts.

But if you’ve mastered the skills associated with your job role, and you need to, say, start your own company in order to accomplish your long-term goal, then you have an excellent reason to apply to an MBA—because there are skills involved with managing an organization that you simply can’t gain from the technical parameters of your current job.

In your first paragraph, you might list the skills that demonstrate that you’re an expert in a specific field. In this second paragraph, you’ll want to broaden those skills to the leadership, management, structural and organizational skills that make up the bread-and-butter of a top MBA program.

The MBA is designed to take experts with potential and help them to see that potential through to its fruition by turning them into business leaders . Therefore, you might need softer skills associated with the growing responsibility of leadership and management. Try to drill into those overarching skills in this paragraph of your “goals essay.”

Here’s how Elinor succinctly included her skill gaps: 

Though my work with Mission: Yield proved that it is in fact possible to find alternative routes to educational finance for corporate workers, this success has only inspired me to attempt to expand this work to a national scale. In order to tackle alternative educational finance on a broader scope, I’ll need to gain managerial and strategy skills through an MBA. Working between for-profit corporations and public universities will require managing teams of experts on both fronts, and creating my own fund will require organizational and strategic planning that I can’t attain from my current job function at the Gates Foundation. Therefore, I’m applying to HBS’s managerial program to best prepare me for my future as a leader in alternative education financing. 

In these few sentences, Elinor completed the necessary task of convincing the admissions committee that she can’t complete her long-term goal by staying the course in her current job.

Sure, she has experience partnering one university with a corporation, but if she’s going to go national with her venture, she’s going to need leadership and management training that she can only attain through an MBA.

Elinor has established a problem she’s passionate about solving, proven that she’s an expert in the field, and made the case that she needs an MBA to gain the overarching skills needed to expand her vision. All of the work she’s done thus far will remain consistent with every “goals essay” she writes. From this point on, the essay will be different for every program she applies to.

Body paragraph 3: Why an MBA? Why this MBA?

By this point, you’re about two-thirds through your essay. You’ve established an important problem, argued a solution, explained how you’ve mastered certain skills that will propel you toward providing that solution, and noted the skill-gaps you need to fill before you can continue down the road of your long-term goal.

Now, it’s time to look ahead at the MBA. You need to argue that an MBA–and, importantly, how a particular MBA program–will allow you mend the above-noted skill gap and launch you into your future success.

This is the “why MBA” portion of your essay. Brace yourself, because it requires research. 

Depending on the skills you say you need in order to accomplish your long-term goal, this paragraph may take on different forms. Here’s the key: focus on the particular offerings of the specific program. While the contents of your introduction and first couple of body paragraphs can easily be repurposed for all of your “goals essays,” if the “why MBA” paragraph looks the same for one program as it does for another, you’re doing something wrong.

The truth is that most MBA programs offer the same kinds of skill-based training as every other MBA program, but that’s not what the admissions committees want to hear from you.

Consider this paragraph like a first date with an MBA program. It doesn’t matter that you’re also going on first dates with a handful of other programs this week. If you want this first date to go well, you’ve got to make your date feel special. Getting to know the program you’re applying to and being specific about how its independent offerings are particularly appealing to mending your skill-gap will go a long way

Let’s get into the weeds a bit more on writing this paragraph.

1.)   Why get an MBA?

You can start this paragraph by transitioning from the discussion of your skills and skill gaps into why you need an MBA in general. If you’re short on words, you can skip straight to getting particular about a specific program, but if you have the space, a light touch on this will do. Simply stress that an MBA is the right next step, explain why taking a break from work to go back to school is the right choice right now, and then move on to discussing the program you’re applying to.

2.)   Why this MBA?

Take the skills you lack in the paragraph above and scour the internet for any information you can find on the specific program’s particular offerings that relate to those skills. You want to argue that an MBA from this program will allow you to mend your skill gaps. A few ways to approach this:

a.)   Courses.

a.     Investigate their course catalogue, focusing on higher level electives in the field of your long-term goal. Remember, every MBA will offer “Introduction to Management” in some capacity, so skip those generics. You want to isolate a few specific classes that pique your interest and align with the skills you need to develop.

b.)   Faculty

a.     Is there someone at the program who’s done research into the problem you want to solve? Could you get guidance from them? Have you read any pertinent books published by a faculty member? How will you utilize this program’s esteemed faculty to help you mend your skill gaps and learn more about your long-term goal?

c.)   Extracurricular activities

a.     Outside the classroom, what’s available to you? Every MBA program has a consulting club, but is there something specific about Stanford’s consulting club that is uniquely beneficial to you? Is there a student run organization that expressly focuses on honing the types of skills you need for your long-term goal?

d.)   Location

a.     Does the program’s proximity or connectedness to your particular area of interest help you in reaching your long-term goal? Do they have strong relationships with nearby companies in your desired field? For instance, Boston is a hub for pharmaceuticals. New York is the financial capital of the world. Duke has access to agriculture. Can you use a program’s location to your benefit?

e.)   Alumni network

a.     Every MBA program boasts about their extensive alumni network, but is there something particular about one program’s network that could help you? Is there a specific alum who is working toward your long-term goal who you would want to collaborate with or seek advice from in the future?

The above list contains just a handful of ideas to convince the admissions committee that you can get what you need from their program. The more you know about a given program, the more compelling examples you’ll find.

To reiterate, the biggest mistake applicants make in this section is being too general. If something you list exists at all MBA programs, it doesn’t belong here, or at least you need to argue that there’s something unique about this program’s variation on that offering that piques your interest, specifically.

Take a look at how Elinor approached this section for her HBS essay below:

To gain the skills needed to launch my education finance fund, I’ll utilize the HBS curriculum’s emphasis on experiential learning through interactive case studies. In courses such as “Startup Incubator,” I’ll learn the skills necessary to launch a venture from scratch, and I’ll workshop it alongside my peers’ initiatives in HBS’s “Social Initiative Venture Program” to better measure its potential impact. I also plan to work with the HBS Impact Fund to gain firsthand experience in fund management. 

Beyond coursework, I’ll learn from peers with similar interests by joining the HBS Education Club, where I’ll contribute my experience from my Masters to the club’s ongoing collaboration with the Harvard School of Education. I also look forward to utilizing HBS’s extensive alumni network to seek out mentorship and advice as I embark on my education finance venture in the future.

In these paragraphs, Elinor gets specific, and these specifics work to her advantage as they prove that she has done her homework on HBS and understands how their curricular and extracurricular offerings can help her reach her goal. She names specific courses and clubs, and even talks about branching out to other schools within Harvard’s educational ecosystem. She mentions how her past experiences at Yale could help her contribute to the HBS education club and ends with a nod to the alumni network–all good marks showing how she’ll make the most of her time at the program.

Body paragraph 4: short-term goal

You’re almost done with your body paragraphs, but first, do you remember that short-term goal we had you think up before starting work on the essay? Here’s where that comes into play. If your long-term goal is big enough—and it should be—then you won’t be ready to tackle it for some time after completing your MBA.

So, what will you do immediately following your graduation?

Remember what you’ve just argued above. You’ve just said you lack certain skills that you’ll gain from a particular MBA program, and you’ve discussed how you’ll go about gaining those skills over the course of the program. Following that logic, you’ll want to carry those skills you just gained into your professional life post-MBA.

Your proposed career move after your MBA should line up with the skills you will gain through courses, extracurricular activities, networking, etc.. Frame your short-term career goals as a test-case for these skills.

Let’s return to the example of someone who wants to alleviate poverty amongst sub-Saharan African farmers. She could argue that, at HBS, she’d learn the managerial skills necessary to start her own company that brings up-to-date agriculture technologies to this underserved community.

A strong short-term goal could therefore be to work in the agricultural practice of a foundation like Gates or Rockefeller, whose wide purview in development could help her better understand agricultural best practices in international development. In this example, the skills she gained from HBS were general skills that would help any entrepreneur succeed, and her short-term goal provided specific practice utilizing those skills within her long-term field.

Though the short-term goal needs to be a solid choice that exhibits follow-through and shows how you can form a plan, you don’t actually need to devote a great deal of your precious word-count to discussing it. It’s an essential puzzle piece of a successful career goals essay, but you can likely cover it in a couple of sentences, especially in a shorter iteration of the essay.

Take a look at Elinor’s approach below:

In order to put into practice the skills I’ll gain at HBS before taking on my long-term goal, directly following my MBA I’ll join an education start-up like Glimpse K12 and employ my managerial and strategic expertise to pioneer the expansion of their platform into the higher education space. Learning the best practices of an education venture in its earliest iteration will help prepare me for the trials I’ll face when working to increase access to education through university-to-corporate partnerships.

This is a short segment goes a long way in showing the admissions committee that Elinor has formed a plan–her long-term goal isn’t just a dream floating in the distance; she’s ready to tackle it step-by-step, and her first step is gaining the necessary skills from an MBA.

Notice that, in the full-length version below, this section runs directly into her conclusion. If your short-term goal requires more information, you might want to give it its own paragraph. Otherwise, feel free to allow this short-term goal to segue your essay into its final push.

The conclusion

Your conclusion can be short and sweet, but it needs to accomplish two things:

1.)   Circle back to the problem you laid out in the introduction.

We’ve learned a lot about you throughout the essay, and so there’s a good chance we forgot the problem you were so passionate about solving to begin with. This problem is what hooked the admissions committee in the first place, and it will be what they remember when they decide to admit you, provided you remind them about it in your concluding move.

Try to hit the following points regarding your problem:

a.)   Remind us why it matters.

b.)   Remind us that you’ve devoted your professional life to taking steps toward solving it.

c.)   Remind us that YOU are the one to solve it, and that you’ll do so through your long-term goal .

2.)   Make your final claim: only with an MBA from this particular program can you accomplish your long-term goal.

The conclusion is your final case to the admissions committee that they should admit you into their program. Remind them what you care about and how hard you’ve worked up to this point, and then hit them with the idea that, only with their help, can you accomplish this amazing, important life goal.

By the end of your essay, you want the admissions committee to feel as though, if they don’t accept you, they’ll be culpable for this problem never being solved. Of course, that’s a bit of a stretch, but you get the idea. Leave them rooting for you, and you’ll be well on your way to hanging that fancy MBA diploma on your office wall.

Here's Elinor’s conclusion, including the short-term goal above:

Ultimately, I feel passionate about education and the innumerable, lifelong benefits it can yield. Even today, years after studying bipedalism, I still use the scientific turn of mind I gained through my studies to dissect problems on a daily basis. Higher education isn’t only about what you study; it’s about how you learn to think. I believe everyone–no matter their financial situation–should have access to such transformative educational experiences, and I want to help make that happen.

I’ve devoted a large portion of my professional career to employing finances to enhance education, and I feel confident that, once I’m equipped with the leadership skills I’ll gain from HBS, I can make sure that even those people like my brothers, who were forced to join the workforce directly out of high school, can still pursue higher education without crushing financial stress. Through pioneering an educational fund and partnering with corporations and universities, I can provide an alternative route to higher education and ultimately help improve socio-economic mobility on a national scale.

We’ve covered a ton of ground in this article, and if your head is spinning, we don’t blame you. To help, we’ll end with a recap of all we’ve discussed. Below, find a bare-bones outline of the structure for a solid “career goals essay.”

1.)   Introduction

a.     Establish the problem.

b.     Why does it matter?

c.     Why is it complex?

d.     Why are you the one to solve it?

e.     Propose a solution.

f.      Long-term goal = business role that will allow you to solve this problem.

2.)   Body

a.     What skills have you gained working toward this goal?

                                               i. Focus on transferable skills.

b.     What skills do you need?

                                               i. These skills should be able to be gained from an MBA.

c.     How will you gain these skills at an MBA?

                                               i. Get specific: this MBA.

d.     Short-term goal = How you will use these MBA skills post-MBA.

3.)   Conclusion

a.     Remind us of your passion for the problem.

b.     Final plea for admission: only with an MBA from this institution can you solve this important problem.

Part 5: Career goals essay example

Throughout my studies, I became enthralled by the scientific turn of mind involved in asking and answering complex questions through straightforward, repeatable experimental methods. For example, my thesis research aimed to discover more about the genetic underpinnings of bipedalism in humans, and through a rigorous bioinformatics comparison between humans and other primates, we were able to isolate a potentially interesting gene region for future study. 

Though I loved biology, as most of my peers began the medical school application process, I realized my passion didn’t lie in practicing science, but rather in the framework through which science had allowed me to take complicated questions and distill them down to measurable, testable parts. In other words, what I loved most about my science education wasn’t the science, but the education itself. Access to higher education transformed the way I think about the world–a frame of mind that was not afforded to my brothers and so many like them due to the steep financial costs associated with most avenues of higher education. I believe that everyone–even those who must join the workforce to support themselves and their families–should have the option to better themselves through education.

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Tips for mba applicants: the short-term and long-term goals essay.

When you're applying for a Master's in Business Administration (MBA) program , the short-term and long-term goals essay is an essential element of your application. Effective creation of this essay requires a clear strategy, covering all the subtle nuances of a successful response. This is your opportunity to convey to the admissions board, intelligently and succinctly, your top-notch qualifications, your future vision, and your goals as a successful business leader. Perhaps most importantly, you must elucidate why their MBA program is the perfect one to help you reach your highest aspirations.

Read on to learn expert tips for crafting a compelling short-term and long-term goals essay that details your aspirations as an MBA student and a successful leader.

What Is the Short-Term and Long-Term Goals Essay?

The specific wording of the short-term and long-term goals essay request may vary from one graduate program to another, but all MBA admissions teams rely on this essay to help determine if you’re a good match for their program. You will be asked to explain why the MBA program to which you’re applying is essential for achieving your career goals. In many cases, the essay requirement includes several questions; you must carefully consider all of them and address all of them within your essay.

The questions you’ll see in the MBA short-term and long-term goals essay request are likely to include:

• Why did you select this MBA program?
• How do you envision this MBA program further transforming your personal and professional growth?
• What professional benefits do you hope to attain from this MBA program?
• How do you envision your post-MBA future?
• What are your short-term professional goals?
• What are your long-term professional goals?
• How will this MBA program help you achieve your short-term and long-term goals?

To answer such specific questions thoroughly, you need a clearly defined sense of self-worth: an honest view of your personal qualifications, skills, experiences, and aspirations. You also need detailed thought and communication skills. Convincing the admissions team that you are an ideal candidate requires a concise, compelling response.

Drafting the Short-Term and Long-Term Goals Essay

In order to define your short- and long-term professional goals, you must have a specific understanding of the differences between them:

Short-term professional goals help define where you envision yourself immediately after attaining your graduate degree. They offer precise indications of your intended career path, including your preferred type of industry, company, role, skills, and responsibilities.

Long-term professional goals describe how you envision your career development well into the future, perhaps 20 or more years beyond graduate school.

Gather the important materials that detail your professional history: your CV, current or previous work evaluations, awards, certificates, and letters of recommendation. Use these materials to identify your unique professional strengths, skills, past experiences, and goals.

Carefully build a list of reasons for applying to the MBA program you've selected. Examine the program's published literature, keeping a keen eye out for specified educational outcomes that are closely aligned with your personal and professional goals.

Now it's time to draft your short-term and long-term goals essay. You're well prepared, armed with a full complement of information about your own strengths and those of the program to which you’re applying . Without regard for sentence length or structure, answer every essay question as fully and clearly as possible. Consult your documents for appropriate wording, titles, dates, and other important details. Brainstorm every idea and put it in writing. The resulting paragraphs will be your rough draft, which you’ll now set out to polish.

Refining the Short-Term and Long-Term Goals Essay

Start refining the paragraphs into concise, compelling statements that speak directly to the point. It’s important to set an optimistic tone from the start. Express yourself confidently, decisively, and clearly. Weave appropriate examples into your short-term and long-term goals essay, taking care to answer the questions fully, without exceeding word-count limits.

Use these five tips to craft an impressive, persuasive essay:

Immediately Command the Reader's Attention Begin with compelling statements describing your long-term professional goals and summarizing how your past experiences inform your vision of the future. Provide a synopsis of your strongest achievements and explain how they inspire your MBA goals.

Convey the Significance of Your Goals Widen the context of your goals by explaining why they are important to you and how achieving them will serve a greater good. Emphasize your analytical skills by identifying a problem you wish to solve in your career, and describing the benefits that may result.

Highlight Your Qualifications Promote yourself as the ideal person to achieve your long-term goals. Discuss your passion for success, detailing your relevant professional skills, specific work experiences, and related achievements. Summarize how your unique history and qualifications inspire and qualify you as the right person to achieve your post-MBA professional aspirations.

Discuss Your Program-Specific Goals Focus on the opportunities offered by this MBA program: the knowledge and skills you hope to develop, faculty members with whom you hope to study, local internship and employment that this program can help you pursue, and so on—all items that are unique to this MBA program, rather than common to many. Discuss your ambitions for expanding and strengthening particular skills during your time in the program. Detail ways in which you plan to utilize the unique benefits which your chosen program can provide.

Conclude With a Call to Action Your concluding paragraph should discuss the ways this MBA program will help accelerate your professional growth. Discuss your short-term goals by describing your immediate, post-graduation career plans and the ways in which they’ll empower you to reach your long-term goals. End your short-term and long-term goals essay with a confident call to action, requesting admission based on your clearly defined passion, personal qualifications and aptitude for successfully realizing your professional goals.

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Career Goals Essay For Scholarships (With Examples)

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Scholarship programs often want you to write a career goals essay to see that you have a clear plan for how you’ll apply your education to a specific career path. This helps show a scholarship committee why you’re seeking funds for the next step on the path toward your success.

Answering “what are your career goals” effectively can help increase your odds of impressing landing a scholarship opportunity. If you’re a prospective student applying for scholarships, this article will provide tips on how to write a career goals essay, along with essays on career goals examples to help you get an idea of what scholarship committees are looking for.

Key Takeaways:

When you’re writing a career goals essay, make sure to write about the goals that are relevant to the scholarship.

Be honest and use your own voice to stand out in your scholarship essay.

Go into detail about how the scholarship will help you achieve your goals.

What is a career goals essay?

Why scholarship essays ask about career goals, example career goals essay prompts, career goals essay examples, tips for writing a scholarship essay about career goals, what to write in a career goals essay if your goals have changed, career goals essay for a scholarship faq.

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A career goals essay is a personal written explanation that discusses your background, why you’re interested in participating in the program, and what career you’d like this degree to lead into. A scholarship essay functions to explain why you want to achieve your professional goals and how you intend to get there.

In almost every application process, a portion asks the candidate to answer an essay question. When applying to an educational program, like an MBA, the essay prompt usually relates to your career goals .

Scholarship essays ask about career goals to assess your enthusiasm for the program, learn more about how the scholarship will help you, and ensure that you’ve considered how the program will help you achieve your goals for the future:

Assess your enthusiasm. Passion is important for scholarship administrators, and if you’re able to articulate your enthusiasm for a specific career path , it will show that you’re determined to meet the requirements to reach that goal. The most specific and well-thought-out your essay is, the easier it will be for a reader to understand your devotion and commitment to the program and the field it will allow you to enter.

Learn how the scholarship will help you. Having a firm grasp of your career goals is great, but it’s equally important that you express exactly how the specific program relates to those goals. This shows that you’ve researched the merits of the program and understand exactly how it fits into your professional goals.

Show you’ve considered your future. This goes along with the first two points — show that you know how to set goals and consider the path toward achieving those goals, and you’ll have an easier time convincing the reader that you’ll know how to set goals while participating in the program. They’ll see that you know how to prioritize education because you have a clear vision for navigating your career path.

While some scholarships might come right out and simply ask, “What are your career goals?” most will rework the question into something different that still accomplishes the same goal.

Below are some examples of career goals essay prompts that a scholarship program could pose to its applicants:

Discuss your career goals. Many scholarships prefer the most direct approach when giving an essay prompt to their applicants. This type of question gives the candidate a lot of wiggle room to discuss their passions, motivations, and career goals.

Where do you see yourself in 10 years ? This question is often used as a prompt for a career goals essay because it gives the applicant a timeline to describe their aspirations. It forces them to be realistic about where their career will be and how they will accomplish this within the next ten years.

How will this scholarship contribute to your professional success? A scholarship committee wants to be sure that the money they’re giving will contribute to a student’s overall professional success. This question asks about the applicant’s game plan in the long-term and evaluates how this program is going to assist in their future.

What is your dream job ? Since a dream job is often categorized as a person’s career goals, this is a common question phrasing in scholarship essays. Asking about a candidate’s dream job answers whether this program aligns with the student’s long-term career goals.

What matters most to you and why? Sometimes, a scholarship essay prompt won’t ask about your career or future at all. Instead, they’ll ask a question like this that assesses your motivations , values, and character.

Use these examples of career goals essays for scholarships to help write your own. Pay special attention to how they’re organized, rather than the content, to inspire your own career goals essay:

Career goals essay example 1 – Discuss your career goals

When I was six years old, I was riding bikes with my older sister around our neighborhood. She had just taught me how to ride, and I was excited to have to freedom to explore with her. When she was rounding a particularly difficult bend to see around, a car happened to be coming along at the same time. It struck her. That bike ride changed our lives forever. Over the next year, I went with my sister every Tuesday and Thursday to her physical therapist ’s appointments to help her regain walking strength. Watching her physical therapist patiently assist my sister back to becoming herself awoken something in me. A passion for helping others in the same way eventually turned into a career goal of becoming a physical therapist myself. I decided to get my bachelor’s degree in exercise science. After graduating in 2019, I knew that the next step for me was to attend a graduate program in physical therapy. I was accepted to Lassell University Master of Science in Rehabilitation Services. This presented me with my latest goal along my career path, and I’m eagerly waiting to start. This scholarship would help me afford the wonderful opportunity to be a part of the Lassell University class of 2023, allowing me to continue working towards my ultimate career goal of becoming a physical therapist and helping others to become themselves again.

Career goals essay example 2 – Where do you see yourself in ten years?

In ten years, I will have been successfully running my own construction business for about five years. I’m currently a second-year student at the University of Texas, pursuing a master’s degree in business administration. I decided to get my MBA because I knew it would be a positive asset toward my long-term career goal of owning a construction business. In my high school years, I worked as a construction apprentice for a local business. I loved many aspects of the business, such as building something from nothing. I knew that I wanted to incorporate this work into my long-term career, but I didn’t want to work as an apprentice . This led me to pursue business. In ten years and with the help of this scholarship, I will have graduated with my MBA almost a decade prior . After graduation, I plan to take a business administration internship with a carpentry business to help myself get a footing in the field. After about two years of this, I will have started my own construction business.

Career goals essay example 3 – What matters most to you and why?

The people I surround myself with matter most to me. Whether it be my relatives, friends, or professional acquaintances, I always care the most about the happiness of the people around me. Making the people around me happy matters the most to me because I truly because we find our happiness through others. I believe that this drive to make a positive impression on the people around me is what drove me towards a career as a nurse . I always thought of hospitals as places where people need someone to support them and make their day a little happier. I wanted to be one of those who spend their careers positively impacting people in need. This scholarship will enable me to finally afford nursing school and go after my dream job full force.

Career goals essay example 4 – What are your short- and long-term career goals, and how will earning this degree contribute to achieving those goals? Please provide a minimum of 200 words.

My short-term career goals involve working directly with underprivileged young people to increase the literacy rate in my community. As a student of an underfunded and understaffed school, I’ve seen firsthand how much of an impact early literacy education makes on long-term achievement. It broke my heart to see my peers embarrassed at their struggle with reading at an advanced age, and this shame added another dimension to their lack of opportunity. Being a literacy educator for young people would allow me to serve this community directly to show them not only the necessity of strong written communication skills, but the joy of reading for pleasure. This program focuses specifically on early literacy, and would provide me a direct route to a career in serving the community I hope to serve. As for long-term career goals, I hope to one day create a program where socioeconomically parents can bring their children for literacy education, not only to increase their ability to navigate the world of language, but also to instill confidence and joy in the written word. What drew me to this program was that it also has administrative, legal, and business dimensions that would set me on the path toward achieving this goal.

Here are some tips to keep in mind for writing a career goals scholarship essay:

Write about goals relevant to the scholarship. Although you may have many different kinds of goals for your personal and professional future, a scholarship essay only discusses objectives that are relevant to the program you’re applying for.

Be honest. Applying for a scholarship is stressful because the applicant’s education is usually reliant on receiving these funds in one way or another. Even though it’s tempting to exaggerate your skills or pretend you’re more passionate about something than you are to make yourself a more competitive applicant, it’s a bad move.

Use your own, unique voice. The essay portion of a scholarship application is your chance to stand out by using your voice. Nobody else, regardless of their academic or professional achievements, is you. Make this clear in your career goals scholarship essay by keeping your unique written voice engrained in the words you produce.

Be specific. A big reason that scholarship committees ask applicants to write a career goals essay is to determine how prepared they are in planning their long-term professional goals. They aren’t interested in providing a scholarship to students who aren’t going to follow through with their career plans.

Explain long and short-term goals . Even if the essay prompt asks you to describe where you see yourself in ten years, you still need to tell them the steps leading towards this picture of success.

Include the short-term goals that add up to your larger career objectives in your essay response. Explain how accomplishing the smaller goals gives you an advantage when tackling long-term ones.

Explain how the program and scholarship will help you. Before writing your career goals essay, consider how this program and scholarship will help you in your career. The answer to this question is essential.

Follow the essay formatting guidelines. This may sound obvious, but it’s surprisingly easy to forget this step when your essay is finally flowing and when you’re scrambling to get it submitted on time.

Check, double-check , and triple-check the essay guidelines for content, word count, and formatting requirements. If you miss any of these steps, your essay may be immediately disqualified no matter how good it or the rest of your application is.

Many times career goals essays are written by students who have already completed at least some college or are applying to a post-graduate program and need more money to continue.

There’s a good chance that your career goals have changed since you started or graduated college. For example, say you wanted to be an engineer , so you got your undergraduate degree in engineering but realized you didn’t like it after working in the industry for a few years.

You decided that nursing would be more up your alley, and now you’re applying for a scholarship for a nursing program. While this isn’t unusual, it can make it more difficult to write a career goals essay since your past work doesn’t necessarily match your future goals.

In this case, you’ll simply need to explain why you changed your career path and why this next one is the best choice for you. Share your decision-making process to show that you haven’t taken the switch lightly, and talk about what you’ve already done to try to pursue this path.

How do you write a career goal for a scholarship essay?

You write a career goal for a scholarship essay by sharing your passion, explaining both your long- and short-term goals, and relating your goals to the scholarship.

Explain why you want to pursue the career you’re pursuing, where you hope to be in the future and how you plan to get there, and how the scholarship will help you do this.

How do you describe your career goals in an essay?

You describe your career goals in an essay by explaining what you want to do in your career, why you decided on this career path, and what you’ve done so far to make that a reality.

You can usually work these factors into any prompt you receive, so think through them before you start writing so that you can use them as an outline of sorts.

What are career goals examples?

Examples of career goals include:

Working as a grant writer for a nonprofit organization.

Becoming a department manager and eventually an executive in your field.

Owning your own plumbing company.

Caring for underserved communities as a nurse practitioner .

What are some goals for success?

Some goals for success include growing in your role, building your network, and finding joy in the job. Most careers don’t just happen overnight and require you to set the right milestones that work best for you. Not everyone will have the same goals for success.

How do you start a career goals essay for a scholarship?

You can start a career goals essay for a scholarship by directly answering the prompt. Most scholarship prompts include a word count of between 200 and 500 words, so it’s essential that you immediately respond to the prompt. Attention-grabbing sentences and narratives can be helpful for setting the scene, but an efficient and direct answer will show a clarity of mind that helps enhance the quality of your answer.

BLS – Career planning for high schoolers

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

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What is a short-term goal? 44 Examples to Jump-Start Your Year

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What is a short-term goal?

Why are short-term goals important, how can short-term goals help you at work, how to plan and achieve goals.

5 examples of short-term goals

Goals vs. aspirations

The road ahead

Any self-help expert will tell you that it’s important to set targets. Goals give you direction in life, and achieving them is one of the best ways to stay motivated. 

According to a study published by the American Psychological Association, chasing goals can:

• Give you a sense of purpose 
• Reduce the effects of depression and anxiety
• Provide a sense of control in your life
• Improve your motivation

But setting the right targets isn’t always easy. And without proper goal-setting, these benefits are out of reach. If you’re unsure what you want or don’t know enough about yoursel f, you can find yourself floundering, never committing to a particular path. 

Luckily, with some effort, you have the power to improve your life. When you understand the different types of goals and how they work, you can leverage them for your success.

The most important tools for your life planning are long-term, medium-term, and short-term goals . Here, we’ll focus on just one: the short-term goal. So what is a short-term goal? And how can it help you?

Let’s dive in.

A goal can be defined as the desired outcome that would not occur without your input.

The words “your input” are important here. Your goals aren't achievable unless you’re willing to take action. 

And all of your goals should have a deadline. You can categorize them as follows:

• Life goals : goals you hope to accomplish before you die
• Long-term goals : targets that require 5-10 years or more to achieve
• Medium-term goals : goals that span 2-5 years
• Short-term goals : goals that are achievable today, next week, or within a year

Short-term goals are objectives that you can achieve in the near future, typically within weeks or months. These goals help you make progress toward larger, long-term objectives. Short-term goals are important because they provide a roadmap for achieving success and help you stay focused and motivated .

Short-term goals are very diverse. They can refer to your daily goals, like your to-do list at work or for spring cleaning. But they can also serve as stepping stones for your larger goals . 

Let’s say you’re hoping to be a lawyer. You’ll need a degree to get into law school and find an internship at a good firm. To get your degree, you have to take several courses, each of which will have multiple assignments.

A short-term goal of achieving an A+ on your midterm still contributes to your long-term goal of being a lawyer — but it has a radically different scope.

Not every goal has to ladder up to a bigger goal or overarching purpose. If you simply woke up today and thought that you wanted to finish work in time to see the sunset on your evening walk, that’s a perfectly good goal.

Regardless of where it fits into your plan, each step, from small health goals to professional goals , will contribute to building your life and career.

Think of your life as a coloring book. Your long-term goals are the black-and-white outlines on the page. Your short-term ones are how you color them in.

In other words, short-term goals are crucial to helping you build the big picture of your life. And, just as you would choose the best coloring pencil for the job, your short-term goals should keep you moving forward.

Here are the main benefits that come from these types of milestones:

• They’re achievable. These goals should be easy to accomplish so you can meet tight deadlines. 
• They create momentum. Since you can achieve them quickly, short-term goals provide a sense of accomplishment, which boosts your motivation . 
• They keep you on track. These goals are most powerful when structured to support a larger ambition. With the right planning, they’ll bring you closer to your dream.
• They boost your confidence. Alongside your motivation, checking things off of your to-do list will boost your confidence.  
• They offer quick results. Quick turnaround times mean quick results. 
• They ward off procrastination. The shorter deadlines will force you to keep working toward your big goals. 

You can use short-term personal goals to achieve these benefits in all areas of your life. If you need help, try working with BetterUp. Our coaches will help you plan out goals that maximize your potential.

Your short-term goals can also help you in your career . From team projects to professional development , having clear milestones will keep you on the right path. Here’s how you can use them to support your work life:

• Set goals for your team. A clear list of short-term team goals will help keep everyone on the same page and accountable.
• Set goals for your productivity. If you’re hoping to impress your colleagues, you can use short-term goals to improve your workflow and increase output.
• Set goals for your skill development. Learning new skills takes time. Short-term milestones can help you become a better leader or employee.
• Set goals for your job search. Setting clear targets can help you hunt for a new job and battle job search depression . Try applying to five organizations per week or connect with as many new people on LinkedIn within the next month.

Keep these benefits in mind as you ask yourself: what is your short-term career goal? Only you know the answer to that, but you must figure it out.

25 short-term goals examples

• Drink eight glasses of water every day for the next month to improve hydration .
• Meditate for 10 minutes each morning to enhance mindfulness.
• Declutter one room in your house every weekend for the next four weeks.
• Strive to walk 10,000 steps daily to increase physical activity.
• Commit to reading one book per month to cultivate a reading habit.
• Learn a new recipe each week to shake up and expand your cooking skills.
• Write a gratitude journal entry every evening for the next 30 days.
• Stretch for 15 minutes daily to improve flexibility.
• Set a goal to get at least seven hours of sleep each night for better well-being.
• Limit screen time to one hour before bedtime for improved sleep quality.
• Send one thank-you note or express gratitude to someone each week.
• Practice deep breathing exercises for five minutes each day to manage stress.
• Limit caffeine intake to one cup per day for the next month.
• Save a specific amount of money each week for an upcoming vacation.
• Volunteer for a local charity for at least two hours per week.
• Learn a new language and practice for 20 minutes daily.
• Spend 30 minutes outdoors each day for fresh air and relaxation.
• Unsubscribe from unnecessary email lists to declutter your inbox.
• Limit social media usage to 30 minutes per day for the next month.
• Explore a new hobby or activity every weekend.
• Complete a home workout routine three times a week for the next month.
• Practice a musical instrument for 20 minutes each day to improve skills.
• Attend a networking event or join a professional group in your field.
• Floss your teeth every night for better oral hygiene.
• Schedule regular breaks during work hours to enhance productivity and well-being.

7 examples of short-term goals that ladder into long-term goals

If you’re having a hard time imagining your goals, here are some examples to inspire you. Each one follows the guidelines described above.

• You want to run a half-marathon in one year. Currently only jogging casually, your short-term goal is to add five minutes to your run every week until you reach the length of the half-marathon.
• You want to buy a house in five years. Without any prior planning, you saved half of what you needed for a down payment. Your short-term goal is to increase your monthly income and savings account contributions to a defined amount.
• You want to finish writing a book in one year. With 50 pages done so far, your short-term goal is to write one page each day until you complete your first draft.
• You want to be a video game developer in six years. Currently a high school student entering college, your short-term goal is to get A’s in your courses so you can win an internship in college.
• You want to play guitar in a band starting next year. Currently a novice, your short-term goal is to practice for 30 minutes per day until you memorize six full songs.
• You want to achieve financial security in the near future. Your short-term financial goal is to pay off your credit card debt in a set amount of time.
• You want to quit social media within the next three months. Your short-term goal is to track your social media usage time and reduce it each week.

12 short-term career goals examples

• You aspire to secure a promotion within your current company in the next 18 months. Currently in a junior role, your short-term goal is to take on additional responsibilities, showcase your skills, and seek mentorship .
• You want to enhance your professional network and connections in the industry within the next six months. Currently attending occasional events, your short-term goal is to attend at least two networking events per month and connect with professionals on LinkedIn .
• You aim to complete a relevant certification or training program within the next year. Currently lacking a specific certification, your short-term goal is to research and enroll in a program that will enhance your skills and marketability.
• You dream of transitioning to a leadership role within the next two years. Currently in a mid-level position, your short-term goal is to identify and develop leadership skills, such as effective communication and decision-making and formulate a plan with your manager or career coach to develop them.
• You want to improve your public speaking skills within the next six months. Currently uncomfortable with public speaking, your short-term goal is to join a public speaking club, practice regularly, work on it with your communication coach , and seek feedback.
• You aspire to expand your knowledge in a specific area relevant to your career within the next year. Currently knowledgeable in the basics, your short-term goal is to read industry publications, attend relevant workshops, and participate in online courses.
• You aim to lead a cross-functional project within your organization in the next nine months. Currently collaborating within your team, your short-term goal is to volunteer for cross-functional initiatives, develop project management skills , become familiar with relevant programs, and showcase your leadership potential.
• You want to negotiate a salary increase within the next 12 months. Currently earning below industry standards, your short-term goal is to research salary benchmarks, document your achievements, and schedule a performance review with your supervisor.
• You dream of working on an international project within the next two years. Currently working locally, your short-term goal is to express your interest in international assignments, build relevant skills, and seek opportunities for global collaboration within your organization.
• You aspire to improve your time management skills within the next three months. Currently struggling with deadlines, your short-term goal is to implement a time management system, prioritize tasks, and set realistic goals for each day.
• You want to become proficient in a new software or technology within the next six months. Currently lacking expertise, your short-term goal is to take online courses, attend workshops, and practice using the new tool in your daily work.

You aim to mentor a junior colleague within your organization within the next year. Currently focused on individual tasks, your short-term goal is to express your willingness to mentor , share your experiences, and provide guidance to a less experienced colleague.

Try not to conflate your goals with aspirations. Here's the difference:

• Goals are specific and backed by action
• Aspirations are general and far into the future

You can aspire to be someone great. But personal development goals help you visualize that future self and become that person.

While there are many strategies for creating and achieving short-term goals, there’s no silver bullet.

Successfully reaching your milestones requires self-awareness , Inner Work® , and patience. It requires comfort with failure and demands adaptability . 

With that disclaimer out of the way, let’s help you set meaningful short-term goals with these strategies:

1. Visualize the finish line

The first step involves identifying what you hope to accomplish. Is it a small behavior change for self-improvement, a major career change to do what you love , or something in the middle? 

Your short-term goals depend on your long-term ambitions. Try creating a manifestation journal or a vision board to help keep your dreams front and center. Make visualizing part of your morning routine to start every day with your future in mind.

2. Work backward

Now that you have your target, create a plan to achieve them step by step. 

Your plans can consist of multiple short-term goals. Like a trail of breadcrumbs, each will bring you to the next, guiding you toward success. If you need to finish one short-term goal to start on the next, like acing a midterm to finish an online course, plan it out that way.

3. Use the SMART method

You should learn and apply the SMART goals method. This acronym stands for goals that are:

• Specific: Do you have a clear desired outcome for your goal?
• Measurable: By what metric will you know you achieved your goal?
• Attainable : Can you reach your goal with your current resources and abilities?
• Relevant: Is your goal relevant to your beliefs, values, and broader ambitions?
• Time-bound: Are your timeframes reasonable?

4. Distinguish between process and outcome goals

• Outcome goals involve ticking a box off a list — they’re either complete or incomplete. This is a useful way to measure your accomplishments because it’s so black and white. Did you land your dream job or not? But long-term goals can feel overwhelming when you’re just starting. This is why it’s helpful to focus on processes.
• Process goals emphasize inputs over outcomes. They help you build habits that move you forward in the short term. For example, saying, “I will practice Spanish every day for 20 minutes so I can meet my goal of becoming a translator,” will help you move at a reasonable pace. 

5. Start small

If you’ve ever overexerted yourself at the gym, you know the consequences of biting more than you can chew. Instead of working out every day as you planned, now you need a few days to recover.

The same idea holds for your professional life and personal life. It’s important to take things slow to minimize the risk of failure.

The short-term goal of discipline is a good example here. You need to start with small tasks that require focus, then gradually build toward larger projects. This will develop your discipline incrementally and encourage you to keep going.

6. Track your goals

Review your progress often. Many goal-tracking apps are available digitally, or you can go old-school with a pen-and-paper method. Keeping a progress journal is a great idea.

Tracking your progress will help you stay motivated.

7. Reward yourself

Create an extrinsic motivation system to reward yourself when you reach your goals. You work hard, and you deserve to kick back now and then. 

8. Schedule your goals

Set aside regular blocks of time for achieving your milestones. Whether it’s 20 minutes of reading every day or spending 10 hours per week creating your business, block it off in your calendar. Use this time for distraction-free work. 

This practice cultivates the habit of working toward your goals.

Mapping out the road ahead

Short-term goals are your roadmap to achieving dreams. With each step, you take your progress to a brighter future for yourself. 

As a unique individual, you have aspirations that are all your own. We started this article by asking, “What is a short-term goal?” Now, the ball is in your court.

BetterUp can help you on your journey. Our coaches will help you discover your core values, dreams, and aspirations. This self-knowledge will provide you with the tools you need to set long-term career goals and stick to them. We can even help you identify the short-term goals you need to get there.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

Emotional goals: 20 examples and how to reach them

Own your personal development: self-improvement goals that motivate, setting smart health goals: be clever about your well-being, being the boss: 10 tips to find work-life balance for managers, set social goals: 8 tips to get out there and make connections, how to get your life together in 10 simple steps, 10 wellness goals to boost your overall health, a goal for each part of your life: 13 types of goals that you need to set, get closer to your dreams: 20 examples of monthly goals that work, similar articles, long-term versus short-term goals: use both to succeed, moving toward your dreams or just moving yearly goals can help, your guide to individual development plans (with examples), the 3 year plan: build a roadmap to success, 10 smart goal examples for your whole life, 22 workplace goals examples to strive for, what is a long-term goal and how can i achieve it, 9 meaningful life goals to pursue for long-term fulfillment, how to set short-term professional goals, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to Write a Perfect MBA Goals Essay

May 5, 2023

What are goals?

Can i keep my goals vague, what do clear, detailed goals look like, an interview-winning formula, past experience, future goals, present mba, answer the question.

• Get expert help

UPDATE: This article was originally posted on July 10, 2018. It has been updated with new information and tips below. 

It’s not always phrased the same way, but each school is asking for the same thing: your goals essay . 

Your response must be a personal statement that describes much more than just your short- and long-term goals (though they are, of course, the key to the whole essay). Crafting a compelling goals essay that lands you an interview means giving context to your goals and showing that you’ve thought through them enough to be specific and realistic.

In other words, a good goals essay will include both your short- and long-term goals as well as the context and motivation for having those goals, past experience you have in the field to support your plans (and ideally, some storytelling !), as well as the impact you envision making in those positions. 

As you can see – goals alone are not enough. You will need to support them with other elements to convince the admissions committee to accept you into their program. To help you understand how to craft a convincing goals essay, we’ve compiled some of our best tips below.

While it may seem obvious, let’s start at the beginning: what are goals in terms of your MBA essay ?

Goals are what you imagine becoming as a future professional. Your short-term goal is what you imagine becoming immediately after earning your MBA from your dream program. Your long-term goal is the eventual position you hope to achieve in your field (this could be anything from 5-10 years to where you see yourself at the end of your career). 

This means that your own vision of your future career path must be crystal clear since no elite business school will admit candidates who do not state clear, well-argued goals . After all, why should the admissions committee grant you a precious spot in their program if you cannot show them exactly how you plan to use it?

Let me repeat that just to be sure: your essay must state clear, detailed short- and long-term goals. 

You may be tempted to keep your goals vague to allow for the many possibilities available to you in the future. After all, how can you be sure that you will still want your current desired position after 15 years? Sometimes, we even see candidates who would prefer to argue that they just don’t know what their goals are and instead hope that business school will help them figure that out.

Neither of these strategies will land you a spot in a top-tier MBA program. The admissions committee knows that things change and that your goals may change, too. But they want to see that you have thought clearly about how to translate your passions and dedications into a plan, and for this, specificity is key. They particularly want to see, as of now, what you plan to do with your MBA so they know you will use it wisely.

Chicago Booth, for example, explicitly states the need for clear goals when outlining who they are looking for when analyzing applications:

Arguing that you hope that an MBA will point you in the right direction long-term is also not the solution. Remember, the one thing that all programs ask is about your goals. Revealing that you have no idea will get your essay – and your candidacy – set aside.

So, no, you cannot keep your goals vague in a winning MBA admissions essay.

The key to a good goals statement is clarity and detail. Failing to provide this can leave the reader feeling like they do not fully understand your goals – and that you don’t, either. 

Avoid vague goals like, “I want to work for a Fortune 500 company,” because who doesn’t? According to a Bentley University admissions team member , it’s much more effective to do your market research and choose a specific organization you’d like to work for because they are particularly innovative, socially responsible, etc. Be sure to show why you are aiming for the role and organization in your statement, not just what . 

Furthermore, your chosen goals demonstrate your “career risk” to the admissions committee. In other words, they show the admissions officers how likely you are to succeed in the future and how well their program can set you up for success. 

If your goals are vague, they will not be able to determine your career risk and your application will likely be rejected.

For example, in her first draft, one of our clients initially wrote:

 “My goal is to increase sustainability in major Brazilian companies.” 

However, there are some key elements missing in her statement. Who does she plan on working for and in what field? What kinds of sustainability? What kinds of companies does she aim to do this for? All of these things leave the reader wondering if the candidate actually knows what she wants to do in the future.

In a good goals statement, however, all of these questions will be clear. Take a look at how the candidate’s long-term goal developed by the end of the editing process with our team :

“In the long-term, I hope to become a principal at BCG who focuses on emphasizing sustainable solutions by promoting renewable energy in consumer goods companies across Brazil. In this position, I can not only help companies become more sustainable but reinforce this mindset among BCG teams in order to increase widespread environmental awareness in business.”

Not only is her long-term goal clear but she also details a plan to manifest this goal. Specifically, she names the position and company she hopes to work for as well as how she plans to focus on sustainability in that position.

In other words, by adding detail, you also add clarity to your MBA goals.

If nothing else, you must be specific enough to name both the position you hope to hold in the future as well as the company (or an example of the type of company) you plan on working for. If your goals do not feature these elements, I can tell you right now: they are not specific enough.

Looking for example goals essays to help you start writing? Our MBA Resource Center has dozens of successful sample essays, in addition to all types of essays from countless schools, brainstorm guides, resume templates, interview mocks and answer models, and much more. Find out more about your one-stop shop for MBA application success here .

If you’re still not quite sure what you want to do post-MBA, you may want to consider career coaching before endeavoring to write a convincing goals essay. 

Assuming you have some rock-solid goals in place, let’s get started!

Try to think of the MBA goals essay as a story. The important components of the story are your past, present, and future and how they all connect. Specifically, how they connect should look like this:

Past Experience + Present MBA = Future Professional Goals

Your story should flow well between these components, building upon each of them and creating a unified narrative. However, that narrative shouldn’t follow a ‘past, present, future’ sequence at all since it’s difficult to explain why a particular program is perfect for you if you haven’t stated your goals yet. 

Instead, go with a ‘past, future, present’ format . This means talking about the skills, strengths, and lessons learned you’ve accumulated, showing how all of this has led you to decide on your short- and long-term goals, and then putting it all into the context of the MBA you’re applying to (including how the program complements your previous experience and fills in gaps before you are prepared to achieve your goals). Organizing your essay in this way will provide clarity and a pleasing flow to the information.

Now let’s look at what each section should include.

Whether the question asks for it or not, a little bit about your work history is important to include in this essay. It gives context to your goals, proof that you have relevant experience and motivations related to your goals , and sets up the argument for why you’re applying for that specific MBA – a crucial aspect of your MBA goals essay. Bonus points if it also sets up the type of impact you envision for your goals.

If the question does ask about your career progress to date, keep in mind the information the admissions counselors already have. The goal here is not to list every achievement you’ve made (they can see that on your resume) but to give brief, strong examples of an accomplished career, especially focusing on achievements that relate to your future goals . 

For example, though you may have had a highly successful marketing internship but have since forged a career in M&A, you may want to leave your marketing achievements out of your goals essay to focus on more relevant information.

Picking and choosing relevant experiences also helps emphasize storytelling , an element our editors highly recommend incorporating into all of your MBA admissions essays. By formatting your experiences into stories , you can connect more easily with your reader, help them remember your application better, and help keep your reader engaged in your tale. 

A good story doesn’t talk about your evolution at a major company over five years. Instead, a good story focuses on a specific problem you had while at that company, what you did to solve that particular problem, and what you learned from the experience. 

If you want to make sure you are choosing your stories wisely, be sure to check out our blog post on this topic. 

Nonetheless, not everyone has a perfectly linear path where each step logically leads to the next. Your work history might look disjointed on paper, but the key is to emphasize growth and highlight your capabilities. All of this needs to add up to the next section: your future goals .

Your essay revolves around your short- and long-term goals, which means you need to think through these two things more than anything else. 

At the same time, everything in your essay should be connected. It is important that you explain the relationship between all the lessons you learned along your career journey and your future – how has your past prepared and inspired you for your future?

As mentioned above, you should almost always include both short- and long-term goals in this part of your essay. Each of these elements should include your desired role, company/organization (or at least what kind), key actions and achievements, and ideal impact.

We highly suggest you take a look at other successful essay responses before you begin writing. 

Our MBA Resource Center has dozens of past successful essays for these prompts – and many more! – and detailed brainstorming worksheets to help you plan out an essay that gets you into your top-choice MBA. 

Our library also includes guides for all top global MBA programs, interview tips and mocks, CV templates, and recommendation letter guides. Click to join !

This is your chance to really sell yourself to the admissions committee – why is their school the very best for your specific needs?

You have proven you have experience and knowledge, and the goals that resulted from your skills gained and lessons learned. Now you need to show that this program can give you everything you need to reach those goals. Specific classes, the school’s non-academic offerings, and school culture can all be referenced to support your argument that this program is the very best (or only) way to build the skills you need to reach your goals. 

While some schools, like MIT , like their candidates to rely on general, school-specific arguments, most others want to know what specific opportunities you will take advantage of on their campus.

Here are some good examples of specific opportunities:

“I want to take advantage of the class Leadership in Small Businesses to gain an international perspective of how family-run business decisions are made, since my previous experience has been entirely with major companies.”

“Through the Education Club, I will further engage in the community to enhance my knowledge of the educational landscape.”

“Additionally, CBS’ Global Immersion class will allow me to learn in-depth international business practices, especially by meeting with business executives and government officials.”

As you can see, these statements not only make it clear what you want to do at the school but also why you want to do it. By showing how each of these opportunities will help you grow, you can argue more effectively the school’s essential role in helping you reach your post-MBA goals.

There are many ways to achieve this: arguments relating to specific professors, values that the school holds in particular regard, or even connections to alumni are often good bets here. Columbia Business School , for example, feels it is important that candidates feel a connection to their prime location in New York City.

Whatever arguments you choose, make sure they are specific to the school and, like all other parts of your essay, detailed.

In general, we suggest using “The Rule of Thirds” when writing a goals essay. Though this does not apply to all essays and all profiles, a good rule of thumb is to devote ⅓ of your essay to the past, ⅓ of your essay to the future, and ⅓ of your essay to the present. 

The above formula is a great way to make sure you include the crucial information in every goals essay, no matter the school. Of course, it’s also important to read each specific school’s question carefully and make sure you’re answering it relevantly. 

Though many candidates want to reuse content from other schools to save time, our experience guiding 98.9% of our clients to receive at least one admissions offer proves this can be a costly mistake. 

For example, Wharton has long asked a question asking candidates for an essay to discuss their career objectives. 

INSEAD, on the other hand, asks applicants to get straight to the point, sensible advice considering how much space the school’s nearly 10 essays gives candidates to introduce themselves:

For that reason, carefully consider how the school is asking you to position your goals and make sure your essay answers this question. 

Other elements that don’t directly answer the question should at least support your main point. Don’t gloss over questions that deviate slightly from the norm – if the application asks why you’re applying now or what you will contribute to the school, incorporate those aspects into the story, but keep things unified.

It is paramount that you don’t cave to the pressure of making your essay ‘meaningful’ and choose goals that you think the admissions committee wants to hear. 

Gradschool.com states that “success on this MBA application essay has nothing to do with manufacturing a statement of purpose that is engineered to hit the admissions committees’ hot buttons.” Keep in mind that this group has read thousands of essays, and can easily tell the difference between “a career vision that has integrity and one that is simply engineered for effect.”

When writing about your goals, your passion needs to shine through. This means writing about something more impactful than climbing the corporate ladder or making tons of money, but it also means being honest and sincere about your vision for your future. Here too, storytelling can be a great way to emphasize both authenticity and passion in your MBA admissions essay .

Show cause and effect

A logical progression of thought needs to be present throughout your entire essay so that the admissions officer can see how your past experiences have shaped your future goals and why you now need an MBA at that school to achieve them.

Cause and effect comes into play even more when talking about your short- and long-term goals. Make sure that what you hope to achieve in the few years post-MBA can realistically lead to what you are aiming for long term . If the two seem slightly disjointed at first glance, you might just have a little more work ahead of you to show the relationship between them. If you can’t find a connection between the two, you may want to take a step back and reflect more in-depth about your post-MBA plans. 

One helpful way of successfully illustrating this cause-and-effect connection is by talking to an MBA consultant about your career path. The key is simply communicating your past and future well – something that we here at Ellin Lolis Consulting can also help you with. 

Make sure your goals essay stands out from the crowd

Standing out as a prime candidate to admissions counselors means writing a goals essay with clarity and purpose, showing that you are informed and visionary enough to see your goals through. If you follow the above format and tips, you will likely be on a path to achieving your next goal: landing an interview with your top choice MBA program.

However, crafting a goals essay that convinces the world’s toughest admissions committees that you deserve a place in their program can often be a daunting task. 

That’s why many candidates turn to us to help put our 98.9% acceptance rate and personalized approach to work for them . 

Not only can we help you develop a strong personal brand and identify the achievements that will best reinforce your brand but our expert team of editors can also ensure you’re able to turn ideas into essays that cut through the noise and help the admissions committee connect with you and your ideas.

As our client (and Columbia admit) Elisa H. said,  “Ellin Lolis MBA Consulting helped me clarify my goals for the future and communicate those ideas effectively in my various essays. I’m confident that their editing suggestions helped me present myself as the best candidate I could be, which led to acceptances at every school to which I applied.

I would highly recommend Ellin Lolis as they were fantastic at helping me flesh out ideas I had in my head in a way that would make the most impact with an admissions committee.”

Want to put the Ellin Lolis Advantage to work for your admissions essays? Find out more about our team of expert MBA essay editors here .

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How to Write an Awesome Essay About Your Career Goals

• Before you begin, ask yourself a few key questions like:
• What are my short-term and long-term career goals?
• Where do I see myself in ten years?
• What events in my life have led me to have these goals?
• What major will help me reach my goals?
• What skills do I need to reach my goals?
• What impact do I want to have on society?

Career Goals Essay Template

Need more inspiration.

After you brainstorm the responses to these questions, look for common themes, or pick out the most interesting stories. You can build your main essay “thesis” or idea around this.

Once you’ve got the main idea, create an outline to put your ideas into essay format. This will give you a general idea of structure.

You can use the career essays template below to give you some ideas. But remember that some rules are meant to be broken, so don’t be afraid to be innovative and think outside the box!

Also, when you’re done, head over to Going Merry to apply for the Career Goals scholarship essay bundle (one essay, one application, multiple scholarships!). You might as well make that essay count. Sign up for Going Merry to apply for scholarships more efficiently.

Here’s a paragraph-by-paragraph breakdown:

Paragraph 1 : Establish the main theme of what you’re going to talk about. It should also grab the reader’s attention. For example, instead of starting your essay with something generic (e.g. Ever since I was a little girl, I wanted to be a zoologist), get creative with it! Try something like My greatest memory as a young girl was going to the zoo for the first time or While most kids play house or school, I always wanted to play zookeeper.

Paragraph 2 : Elaborate on what inspired your career goals. Perhaps it was a relative, a TV show, or simply an experience that you had. Remember that old writing adage, “Show, don’t tell.” In other words, try to demonstrate your interest with story or description. 

Paragraph 3 : Discuss your short-term career goals and your intended major. How will your intended major help you reach these goals? What skills do you need to learn to reach them? At the end of the paragraph, try discussing how your short-term goals can help you achieve your long-term goals.

Paragraph 4 : Focus on your long-term goals and the impact that you hope to have on society. If you’re not sure what your long-term goals are, don’t sweat it; they’ll probably change anyways. You can instead focus on the difference you’d like to make overall. And don’t worry too much about the size of the impact…remember that just doing what you’re truly passionate about has a massive impact on those around you.

The last paragraph is your conclusion. You can use this paragraph to summarize what you discussed in the previous few paragraphs. If you want to be even more creative, try ending your essay with a question for your readers or a new insight. Good luck!

And now that you’re ready with that essay, put it to good use! You can recycle that same essay, when applying for the Career Goals Scholarship Bundle. We’ve joined together multiple scholarships (all requesting essays on career goals), into just ONE simple application! See more info here , or just sign up to get going.

Check out examples from other students just like you. Here are links to some great career goal essay examples:

• Example 1  
• Example 2  
• Example 3  

Or maybe you’re looking for help with an academic goals essay — we’ve got you covered there too.

Also, check out this helpful list of the 10 most common scholarship essay topics !

Sign up for Going Merry today, and upload your career goal essay right to your profile. It’s that easy!

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How to Get the Adcom Excited About Your MBA Career Goals Essay Plus an Example

In last week’s article, we provided some tips to ensure the short-term goals you share in your MBA career goals essay will resonate with the admissions committee. We shared that your post-MBA goals should be specific, realistic, and logical. This is all true, but it’s only one piece of the puzzle. While a strong short-term MBA career goal will demonstrate to the admissions committee that you understand the type of companies that hire out of their program, it won’t get them excited about having you as part of their incoming class. This is where the long-term component of your MBA career goals essay comes in. By long-term MBA career goals, we mean your end game – where you see yourself at the pinnacle of your career. 

Don’t think small or hold back here, it’s ok to be ambitious. Top MBA programs aren’t looking for people who are afraid or unable to dream big. Exactly the opposite – they want to educate the next generation of leaders who will leave an indelible mark on the world. Intimidated? We get it! However, with some deep reflection, research and soul searching, we know your dream job is out there (or maybe it isn’t yet and your plan is to create it – that’s fine too!).

So that’s the big picture. Here are some guiding principles to use as you think about your long-term MBA career goals. At the end of this article, we’re also sharing a strong MBA career goals essay example from a past client that really puts our advice into practice.

1) Your Future Should Connect to Your Past

A great place to start when brainstorming your long-term career goals is with your past. Think about situations – whether early in life, in college, or throughout your career – where you’ve felt truly fulfilled or energized. What was it about these situations that made you feel this way? Is there a common thread between them?

As an example, perhaps in college you built a new campus organization from the ground up and loved the sense of ownership you had during the experience. Fast forward to your current job, perhaps the most exciting project you’ve been involved with was helping your company enter a new market or launch a new product. The connection I see between these two things is an entrepreneurial spirit, which is something that could absolutely factor into your ultimate career goal.

Beyond a linkage to your underlying passions or motivations, your long-term goal should have a more tactical connection to your past. It’s hard to make the case that you want to pursue a certain path if you haven’t had even a touch of exposure to it in the past. For instance, if your pre-MBA career is in investment banking, it would be hard to justify a long-term goal as the founder of a nonprofit (unless another part of your background is heavily social impact focused).

Said simply, there has to be a solid ‘why’ driving your long-term goal that the adcom will understand within the confines of your application and specifically within your MBA career goals essay.

2) You Don’t Have to Reinvent the Wheel

A common concern I work through with clients is how to differentiate themselves if their long-term career goals are ‘typical’. For instance, someone who followed the investment banking / private equity pre-MBA career path and wants to remain in the private equity space throughout their career.

Rest assured that targeting a finance career (or consulting, etc.) is ok! Remember that large portions of the graduates from top MBA programs go these ‘typical’ routes (see statistics at the far right of this table ) and a notable amount of them remain there for the long haul. Clearly the adcom is amenable to these goals.

I do, however, encourage my clients to make these types of goals ‘their own’.  Each of these careers has numerous areas of specialization, whether that be an industry focus, investing philosophy, etc. By identifying one about which you are passionate, rooted in past work or personal experience, makes the goal more unique and interesting.

If not an industry specialty, perhaps you are passionate about a certain leadership philosophy (like Ray Dalio, a Harvard Business School graduate, and his ‘idea meritocracy’) or a cause that could be tied in with your future career ambitions. The key, if you are targeting one of the more common post-MBA careers (and even if you aren’t, quite frankly), is to put your personal spin on the goal and tie it in with the values and passions that make you who you are.       

3) Rome Wasn’t Built in a Day – Your Career Goals Shouldn’t Be Either

As I said earlier, arriving at authentic, well developed long-term MBA career goals is hard – and that’s exactly why it matters to the admissions committees at top MBA programs. I find that many applicants rush to a conclusion about ‘what they want to be when they grow up’ without enough self-reflection and end up with a goal that is run of the mill and uninspiring.

Take the time to research where MBAs that have gone into your field of interest have ended up 10 to 20 years after graduation. Read about business leaders you admire and the path they followed to get where they are. Last and most important, network with alums of your target programs that have gone into your field of interest.  These things will get your wheels turning and help you develop a compelling narrative for your application, while inspiring you to set and achieve lofty goals.  

An MBA Career Goals Essay Example

To help put theory into practice, below is a career goals essay example from one of our past clients that does a particularly good job of incorporating the advice we’ve shared in this and last week’s article.

Prompt (Columbia Business School) : Through your resume and recommendations, we have a clear sense of your professional path to date. What are your career goals over the next 3-5 years and what, in your imagination, would be your long-term dream job? (500 words)

As a first-generation immigrant to the US, I was raised on the principle of investing in the future. My parents gave up their life in <country> to invest in better education and career opportunities in the US for me and my sister. When I moved to New York and struggled to learn English in 6th grade, I spent two months of my allowance on several pocket-size notebooks and pens that I carried around to jot down unfamiliar words that I would later look up in the dictionary. This habit earned me a few jeers on the playground, but I knew the long-term pay-off – mastering the English language – would be worth it.

This long-term lens continues to shape my career. At <Company>, I have stepped up to become the biomass industry lead analyst because I believe in the potential of the industry to be one of the long-term environmental solutions for carbon emission. I was particularly excited to lead a meeting in 2019 with a multi-billion dollar <Client> to share my biomass industry analysis, helping drive their investment in sustainable energy infrastructure. However, given the scope of credit rating analysis, I often find myself disappointed that I have no stake in the investment decision outcome. I want to be in a position to directly invest in companies that have a positive long-term impact. As such, I want to become an investment manager focusing in ESG (Environmental, Social and Governance) investing, which targets responsible investing opportunities.

In the next 3 – 5 years after CBS, I plan to work as a research associate for an asset manager or investment fund that has an ESG focus, such as Neuberger Berman or PIMCO. I hope to convert my summer internship into a full-time position at one of these funds, as did <Name> (’20). My goal as a research associate is to leverage my investing skills and application of ESG concepts garnered from my Columbia MBA, the Value Investing program and the Three Cairns Climate Fellowship in particular, to lead teams in crafting investment portfolios that meet the long-term investment objectives of ESG investors. From managing the entire investment process, I’ll understand every aspect that is factored into an investment decision, strengthening my analytical acumen and ultimately growing my network and reputation in the ESG investing community that will help me achieve my dream goal.

My dream job is to be the founder and CEO of a global ESG-focused investment fund that manages the entire ESG investment process in-house – from formulating the top-down ESG selection process to executing on the investment decisions – as most funds either offer ESG as one of many investment options or largely depend on third party analytics as an input to their ESG investment decisions. This tailored in-house investment approach would offer much-needed transparency, enabling investors and stakeholders to monitor the impact that their investments are making. From my personal experience, I fully understand what it means to “invest in the next generation”, and I firmly believe that ESG is a powerful way for investors to focus beyond monetary return.

Need help applying this advice to your own situation? We would love to help. Click here to schedule an initial consultation. 

Katie is a passionate mentor and coach, helping her clients craft a unique, compelling story by leveraging her experience as a corporate executive, alumni interviewer, and campus recruiter. Before completing her MBA at Kellogg, Katie spent five years in banking where she learned practical finance skills as well as how to operate in a demanding, high pressure environment. She pursued an MBA in order to transition to an industry role where she could utilize her finance knowledge to drive change within an organization. Post-MBA, she worked in finance and strategy for a leading CPG firm, progressing to an executive role leading the finance function for a $2B business segment. Her experience managing diverse teams led to a passion for developing others. In addition to her day-to-day responsibilities, she led her firm’s MBA recruiting efforts and served as an alumni admissions interviewer for Kellogg.

MBA Career Goals – Crafting a Compelling Short-Term Vision

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February 29, 2024

• Writing Your Career Goals Essay

Check out all the blog posts in this series:

• Identifying the Ingredients of a Winning Essay
• Finding a Theme for Your Statement of Purpose
• Revise and Polish Your Application Essays

Your career goals essay demands a laser-like focus. A personal statement, by contrast, allows for some flexibility in its content, though you can – and often should – discuss your career goals. But a career goals essay has a particular and packed agenda. In fact, the prompt for a career goals essay could actually include multiple questions, and in such cases, you want to make sure you address each of them.

For example, in 2022, Kellogg asked applicants to its one-year program to respond to the following prompt: “Please discuss your post-MBA career goal, the current experience you will leverage to support the transition, and the Kellogg 1Y opportunities that will help you reach this goal.” 

This prompt has three parts: (1) What do you want to do post-MBA ? (2) Why is the 1Y program appropriate for you? And (3) what experience has so far prepared you to succeed in your target role? 

So, always pay close attention to your target school’s prompt to ensure that you answer all the questions within its “single” question. 

Three elements of a successful career goals essay

In addition to having a distinct theme , your career goals essay should achieve the following:

• Highlight specific career achievements. Choose from your most notable or defining experiences. These could be related to your work, community involvement, or extracurricular activities. The experiences you select should showcase your leadership skills , creative thinking, collaborative abilities, and personal reflections about what you learned or gained.
• Explain why your experiences and influences make your career goal a logical and wise choice.
• Demonstrate why you are suited to a particular field as a result of your education, experience, abilities, and enthusiasm. Ideally, the material you choose to include will also allow you to prove your knowledge about industry trends and suggest how your abilities and strengths can help you contribute to that field.

It’s a very tall order to achieve all this.

Putting these elements together to create your goals essay

Let’s take a look at a sample MBA Goals Essay and see how these three key elements are incorporated.  

You should be able to easily recognize why the writer’s opening is attention-getting for all the right reasons. The writer introduces herself as the supremely busy executive she visualizes becoming in the future. She trades large amounts of stock, rushes off to a Zoom conference, hurries downstairs, flags down a taxi, then hops on a plane. As she describes this whirlwind of activity, we can practically feel her heart pumping.

After establishing her voice and personality in this opening, she offers context for her MBA goal. Notice that in writing about her work as an accountant for a major firm, she provides relevant details, including how many years she has been in the field, her bilingualism, and her specialty area as an auditor. This information is her springboard to explain why she is pursuing an MBA: she’s bursting out of her limited role as an accountant. Her eyes and ambition are set on a larger playing field as an international investment manager.

Write an essay, not a list or CV

Outstanding career goals essays are not lists of an applicant’s roles and achievements. Instead, they have a narrative flow and arc that convey the candidate’s palpable excitement about their career choice. This writer’s enthusiastic, dreamy first paragraph achieves this, and she returns to that image at the end, where she paints her idealized (if frantically busy) future. She also proves her seriousness by noting that she registered for the CFA exam.

Connect your career goals to your reasons for choosing a particular program

Many essay questions, especially those for MBA programs , will ask why you have chosen the school you’re applying to. Be prepared to respond knowledgeably and enthusiastically. And the only way to become knowledgeable – and enthusiastic – is by visiting campus in-person or virtually, attending student recruitment meetings, participating in forums, reading student blogs, watching videos of students speaking about their experiences, communicating directly with students and/or recent alumni, and otherwise doing your homework. As part of your research, make sure you have familiarized yourself with the courses and specializations that are relevant to your goals.

Summary Tips

• Focus on answering each and every question asked in a career goals essay prompt. Often, there is more than one.
• Highlight specific achievements vividly and in a way that shows that your career choice is logical for you.
• Do the research so you can write about why the school is a good fit for you and do so with genuine enthusiasm.

In the next post in this series , we’ll explain how to take all this advice and apply it to create an exemplary first draft.

Work one-on-one with an expert who will walk you through the process of creating a slam-dunk application. Check out our full catalog of application services . Our admissions consultants have read thousands of essays and know the exact ingredients of an outstanding essay.

By Judy Gruen, former Accepted admissions consultant. Judy holds a master’s in journalism from Northwestern University. She is also the co-author of Accepted’s first full-length book, MBA Admission for Smarties: The No-Nonsense Guide to Acceptance at Top Business Schools . Want an admissions expert help you get accepted? Click here to get in touch!

Related resources:

• The Winning Ingredients of a Dynamic MBA Goals Essay , a free guide
• Grad School Personal Statement Examples
• Focus on Fit , podcast Episode 162

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MBA Career Goals Essay Examples

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Career Goals Essay Samples

Almost every MBA application has a career goals essay. Here are some important resources to help you nail it:

Career Goal Guidance from Key Members of our SBC team

How to Structure your MBA Essays

Successful Examples of Career Goal Essays

One of the things I value most at Company X is the collaboration between teams to advance new technologies. As a Program Manager, I coordinate research and development (R&D) projects for the engineering department. R&D is an exciting field to me because we make quick decisions, progress at lightning speed, and focus on the future. Currently, I am directing a X project that impacts the future of autonomous driving.

Post-MBA, I will join the R&D group for a technology or automotive company as a product manager. I want to own the product lifecycle and effectively shepherd a product from inception to market. Ultimately, I aspire to influence monumental decisions like Porsche’s recent $6B investment in electric cars and electric charging infrastructure.

Product management capitalizes on my strengths: communication, teamwork, leadership, planning and organization. I enjoy the breadth of exposure through this role because successful new product development requires me to leverage resources from all over the company – R&D, finance, marketing, supply chain, and production.

But to achieve this goal, I first need a Goizueta MBA. Specifically, Goizueta’s extensive core coursework will teach me how to manage budgets and identify new product markets. Opportunities to apply my classroom learnings to real-world problems through an IMPACT 360 project and to further my leadership development through the Goizueta Advanced Leadership Academy will enable me to pivot to a R&D product manager role and advance my career.

Additionally, Goizueta’s culture of engagement will be instrumental to my development. Building camaraderie through extracurricular and social opportunities will enhance the shared learning I seek in my MBA program, as I envision gathering with my classmates every Thursday at KEGS and exploring Atlanta on the weekends. Essentially, Goizueta provides a business education that will not only facilitate my career progression, but also offers a lasting, lifelong community.

My immediate post-MBA goal is to secure a client relations position at a private equity firm, focusing on global expansion in Latin America. In this position I will hone-in on my knowledge of Latin American banking and finance, coupled with my Spanish speaking fluency, to apply the financial acumen gained at Kelley, to help drive firm’s expansion into the Latin American market. I know that a Kelley MBA would help me pivot into the private equity space and enhance my technical finance and analytical skills needed to excel while working in this unique investment class.

In my three years of professional experience, I have an increased understanding in interpersonal skills needed for a client relations position; however, I want to continue to advance my career in finance through a private equity role. A Kelley MBA will help me enrich my financial expertise and build technical skills needed to succeed in the industry. Additionally, I will acquire deeper problem solving and data analytics skills through courses in the Quantitative Analysis for Business Decisions and Financial Accounting disciplines. Specifically, I am excited how Kelley offers finance electives as early as my second semester, which I will take advantage of in preparation for my summer internship. Finally, Kelley’s Capital Markets Academy will be key to my development. The Capital Markets Academy, particularly Academy Fridays, will provide me with additional coverage into the financial services industry where I can gain the core finance skills necessary to grow, as well as delve into networking opportunities outside of the classroom.

My immediate post-MBA goal also includes being a business leader with global perspective. I anticipate enhancing my managerial skills through courses such as International Management and Organizational Behavior and Leadership in order to be a more effective manager and a stronger communicator. Because of my interest in working with a global financial services organization, I will pursue the Global Business Achievement certificate program. Through Kelley’s Global Business Achievement certificate program, I can further develop my Spanish speaking skills and potentially work on a global research project in hopes of enhancing my worldview, gaining exposure to other international companies, and expanding my global perspective; all key to leading international teams.

In summary, I believe my MBA from Kelley, coupled with my experience working in Latin American finance, will make me a competitive candidate for a position at a private equity firm. In the event I do not get an offer from a private equity firm, I would look for client facing roles at an international bank or hedge fund. Ideally, these opportunities will also focus on Latin American expansion, as I am interested in continuing to work in Latin American finance and improving my Spanish language skills. I know that Kelley offers exposure to diverse financial firms and opportunities in banking, ensuring my successful launch on a new path.

I am excited by the ability of technology to make tools and information more accessible. Television and libraries have been made available globally through internet distribution at virtually no cost. I too have leveraged data and technology to exceed expectations in my educational and professional experiences. For example, I spearheaded the development of Energy First’s iPhone application in 2008, and integrated Live Meeting as a collaborative tool in my retail territory. As I uncovered further applications of technology, I began aspiring to work on the strategic development of such advances, rather than merely their adoption. Having spent the last three and a half years with Energy First, a conservative organization, I look to further my career with more innovative organizations that drive change – such as Facebook or Google – before working in a strategic capacity for a startup venture.

I have always been an entrepreneur at heart. In the sixth grade I published a magazine on my home computer, seeking subscribers from classmates. In 2005, I ran a consulting service that provided computer training for baby boomers. As I look to shift my career path to the technology sector, a strategic roadmap is required to ensure I develop the appropriate skills to facilitate this transition. In the short-term, I plan to gain experience with leading providers of online solutions through internships and post-graduate work. Industry experience will help me apply strategic theory in practice, while I learn best in class marketing tools and processes. I will learn to apply my refined analytical skills in scenarios that are pertinent to preparing for my long-term goals. Having already worked in strategy and execution roles with Energy First, I see myself applying these complimentary foundations in a new sector. After gaining industry experience, refining my quantitative skills and learning to apply a rounded skill set with leading organizations, I will be prepared for a prominent marketing and strategy role in an innovative online service startup. I seek to work on leveraging technology to improve accessibility to information and services. Just as Google has leveraged data mining to launch Google Books and expand global access to literature, I believe further opportunities exist that I plan to uncover as I gain industry knowledge. Any organization in which I work will also need to have a significant focus on leveraging their resources to help the community. UCLA Anderson provides an ideal foundation for achieving both my short-term and long-term goals, as well as allowing me to continue developing a socially conscious mindset through various leadership opportunities.

In order for my career to take a crucial step forward, I need to put myself in an innovative environment where I can challenge and be challenged. I have developed a strong understanding of what my strengths are, and more importantly, what areas require development – financial analysis and business planning in a new industry. An MBA at UCLA Anderson will provide me with the best foundation to take that next step for three reasons. First, the culture of energetic and passionate students and faculty from diverse professional and geographic backgrounds will facilitate idea sharing from varied points of view. For example, the opportunity to learn from Professor Bob Foster on technological business plan development will be a crucial element of my graduate studies. Secondly, Anderson’s reputation for developing exceptional team leaders is evidenced by some of the inspiring alumni, such as Jim Stengel. Teamwork will be at the forefront of any business that I enter, and learning leadership principles that have produced success in the past will ensure that I am adequately prepared to lead a team-based organization. I will develop my teamwork and leadership skills in clubs such as the High Tech Business Association as well as community-driven endeavors such as the Challenge for Charity. Finally, Anderson’s Applied Management Research Program will allow me to build on the principles of the rigorous curriculum, as well as acquire knowledge firsthand about an organization in an industry that I am passionate about. The challenge of working with a team to develop recommendations will provide invaluable experience that will prepare me for business plan development in a method unique to a traditional class-based curriculum. I am confident that my experience at UCLA Anderson will help me target my current weaknesses, share my strengths and experiences with my colleagues, and develop my entrepreneurial skills so that I am able to play a key role in a venture that is both financially and socially responsible.

After several years as a Wireline Field Engineer, I am at a crossroads where I will start to define the future of my career. I envision becoming the VP of Strategic Marketing at a technical firm. Unlike most of my fellow engineers, I plan to merge my technical background with a marketing education to put myself in a position where I can be successful in such a career. A marketing position in a technical firm fits my interests and talents perfectly. Cutting-edge technology fascinates me, and with an engineering background, it is a language I speak. Most engineering jobs deal with technology, but few are primarily focused on human interaction, something that is an essential part of my vision. I enjoy dealing with people; while solving a complex engineering problem can provide great pleasure, it is no match for the satisfaction I derive through team interaction. Similarly, I have always enjoyed coaching others, whether it’s by conducting mock interviews at the high school where I volunteer or teaching nuclear theory to new engineers at a wellsite. The idea of taking a complicated concept and packaging it in such a way that the client clearly understands the benefits is highly appealing.

While my current technical position has many advantages, it is time for a change. I love the challenge of problem solving, and I thrive in such an international role, but I lack a strong business background. As I progress and move into an office job within Schlumberger, I do not see a career path allowing me to follow my goal without taking the initiative to gain further marketing knowledge. I have set my sights on this goal and will devote the necessary time and energy to put myself in a position to be successful.

Anderson is my choice in an MBA program for three reasons. First, it has excellent access to the Asia Pacific region, a market I am familiar with and would like to do business with in the future. My time spent in Thailand has been phenomenal, and I hope to work with such gracious, hospitable people throughout my career. Second, Anderson has a diverse student body from all over the world, something that is essential if I am to be multi-cultural upon graduation. Finally, Anderson is known to be an excellent all-around program, and being well-rounded is extremely important to me. With high quality training from Anderson, I am certain that I can succeed in the strategic marketing position I desire. I understand that a career of this nature requires a great deal of work. I embrace the challenge and look forward to a career which combines my professional skills and my enjoyment in working with others, but for the near future I look forward to an MBA program with exposure to the brightest teachers and young professionals from different business sectors across the globe. Learning to solve business problems, not just technical ones, is the next critical step toward a career in which I will thrive for years to come.

Growing up as one of five bi-racial students in a small farm town south of Dallas, I yearned to see the world outside of Texas. Looking for the first opportunity to broaden my horizons, I only applied to East Coast colleges to ensure that I would experience a variety of ways of life. At seventeen, I moved to New York to attend NYU where I earned a Bachelor of Science in Business Administration, and immediately after moved to the Midwest to experience another area of the country, attending Indiana University Law School. Further pushing my boundaries, I studied abroad in Sevilla, Spain my first summer of law school and realized not only the joy of experiencing different cultures, but also my desire to have a career with a global impact. While interviewing for post-law school positions, I found I was not interested in the more traditional legal roles, but that my skills and passions were better suited for the business sector where I could combine the reasoning and analytical skills I learned in law school with my interest in marketing and travelling. My first job with Kaplan was a perfect balance of these qualities. My responsibilities as an account manager, including creating and implementing effective strategies, plans and promotions to increase preference at law schools, sparked my interest in discovering consumer needs. Last year, I accepted a position with Princeton Review as a regional manager, where I manage and analyze sales goals for over 100 representatives, work with outside corporate sponsors to increase revenue and brand recognition, and partner with cross-functional teams to drive growth. Additionally, this position has required numerous business travels, which, in addition to my international travels, has strongly piqued my interest in the hospitality and travel industry and I am now ready to make a career shift to this sector. My long-term vision is to become an innovator, developer and leader as a Chief Marketing Officer (CMO) of a large hospitality company. The most rewarding aspect of my past two roles is bringing a product that I believe in to other people. As a CMO, the opportunity to share my passion on an international level is exciting and motivating. After three years of sales and account management experience, I have developed a thirst for understanding consumers and discovering their needs, their motivation to purchase products or services and ultimately how they become loyal to a specific company or product. Within the hospitality industry, specifically airlines and hotels, providing excellent service and a quality product makes travel easier and more enjoyable, increases travelers’ happiness and encourages future travel and brand loyalty. To reach this goal, in the short term I want to become an associate brand manager within the hospitality industry with a company such as Virgin America or Kimpton Hotels, helping grow their business traveler segment, while maintaining their current brand as a luxury service. Here I will learn the ins and outs of the hospitality industry, while receiving hands on experience managing a product, coordinating marketing functions, and leading cross-functional teams to ensure that the marketing plan is properly executed. After learning the basic skills of brand management, I expect to progress through the company as a marketing director and eventually my ultimate goal of a CMO. An MBA is essential to reach my goals. As I have only worked on the sales side with a legal research and a bar review prep company, I realize my limitations without more formal training. Without knowledge of how to read and analyze a profit & loss statement, bring a brand to market and position it for success, evaluate pricing patterns, synthesize market reports and understand consumer learning, I cannot be successful in a brand management role. An MBA will not only ease the transition, but will also help me gain the building blocks of marketing and business in general and gain broader strategic skills to effectively manage multiple large products. I look forward to my MBA putting me on the path to achieving my personal and professional goals.

Having the opportunity to observe the intricacies of private real estate operations in my current position, I have come to the realization that there’s a considerable gap in how sustainable design (planning strategies that minimize environmental impact and reduce energy consumption) is integrated with development/construction efforts. Consequently, I see significant promise in expanding green awareness to urban planning and wish to dedicate my career to support sustainable growth in the real estate industry. Therefore, in the short term after earning an MBA, I plan to take a position as a development manager for a national REIT and work to implement programs that derive economic gain from environmentally-conscious construction. In the long run, I will capitalize on these experiences by founding a consulting firm that will provide strategic expertise to support and improve private retail, real estate, and development firms’ sustainable initiatives.

My passion for green design began when I was a young painter growing up in an overpopulated Taipei neighborhood. As a boy, I often found the city’s monotonous gray backdrop insufficient for the contents of my canvas. The drastic Taipei urban expansion, resulting from rapid economic growth in the 80’s, drained many environmental resources and plagued the sky with pollution. During this time, I started recreating the city’s outlines into a more ideal community through imagination, and in the process found a passion to combine my artistic talents with my creativity to reshape the surrounding neighborhood. After moving to the US, I decided to make a leap from my imagination to reality and embarked on a career in sustainable design by enrolling in the School of Architecture at the University of Arizona.

After graduating, I took a position with Thompson Architecture in 2004 for the opportunity to work on program implementations that emphasized green construction. Recognizing the potential impact of my position, I consistently went beyond my defined technical roles to assume managerial responsibilities and became the youngest Project Architect in the 600 employee firm at the age of 24. In this new role, I was provided significant exposure to project delivery management, contract negotiations, and client interactions, and in the process deepened my overall interest in business operations. My increased client access also enabled me to initiate sustainability research proposals for them, an endeavor that resulted in landing new green design deals with retailers including Coffeeland, Clothestime, and Shoetown. However, in the process of analyzing the costs and environmental benefits for these green stores, I learned that this case by case approach offers rather limited effects on the environment, and the only way to maximize the benefits of sustainability is through implementation on a more massive scale. After working with the real estate groups of these major retailers and witnessing the impact of ROI analysis on the direction of corporate development, I discovered my true passion would be to work in a business capacity that had exposure to all sides of the real estate development business and could drive environmental impact through broad company initiatives.

Upon evaluating my objectives, I believe I have attained the core technical knowledge necessary to fulfill my future aspirations, but lack the business expertise to execute upon my abilities. Specifically, I would like to enhance my knowledge of market analysis, financing options, economics, and the overall trends/cycles of the real estate industry, in order to propose effective, sustainable solutions. Additionally, as my current role is limited to serving only retailers, I would like to learn appropriate strategic frameworks for consulting other types of clients. I also hope to refine my managerial and communication skills, which will be essential for obtaining buy-in for alternative development proposals. Having identified my goals, I feel now is the right time to attain a business education that can complement my technical experience and facilitate a career transition into real estate development.

From my campus visit this summer, interaction with current students, and discussions with school alumni, I strongly believe that Haas offers the best MBA program for me. First, the Fisher Center offers a wide array of real estate courses, such as Real Estate and Urban Economics, that will provide a valuable foundation for understanding the market dynamics of the development industry. I have already studied Professor Jaffee’s insightful research on the trend toward green development and discussed my interests at length with current Haas Real Estate student Steven Shanks. Therefore, I sincerely believe the Fisher Center will empower me with the necessary resources to identify high-potential sustainable opportunities and organizational skills to generate substantial returns. Outside of the classroom, I plan to take on leadership roles within the Real Estate Club and contribute through activities such as the Bank of America: Low Income Housing Challenge. Finally, I am excited about the Real Estate career opportunities that Haas has to offer, and plan to be actively involved with the new ACRE program.

Haas also stresses global entrepreneurship and innovation. As an innate entrepreneur who has implemented numerous personal and professional initiatives to improve our environment, I look forward to participating in Lester Center activities such as the Berkeley Solutions Group and YEAH. Additionally, through the Haas Social Venture Competition, I plan to propose a business idea for assisting private real estate companies address public urban concerns while achieving financial returns. I also hope to explore different leadership styles and further expand my international exposure by interacting with a truly global student body and learning environment. To that end, I am interested in leveraging Haas’ global entrepreneurial perspective to assist underprivileged communities around the world by participating in the International Business Development program. Through the sponsorship of nonprofit sustainable-oriented clients, such as Beahrs ELP, I hope to assist low-income neighborhoods similar to where I grew up through proposing effective green planning and environmental conscious construction.

Lastly, I am ultimately impressed by Haas’ unparalleled commitment to integrating corporate social responsibility within its entire business curriculum. My definitive goal is to implement innovative programs that positively advance our surroundings and Berkeley’s socially active student body passionately shares such vision. I plan to contribute through the Net Impact Club by making use of my non-profit experience while proposing novel and publicly useful business plans to local private companies. Thus, I will stay involved with the local community while investing in my cross-functional skills alongside a diverse set of talented peers. I am deeply impressed by Haas’ strong support and tradition, and I sincerely believe Berkeley’s close-knit student body will strengthen my capacity to lead the important changes that I could only imagine as a young painter twenty years ago.

Entering the classical music industry just before the economic downturn has opened my eyes to disconcerting financial weaknesses in professional symphonies. As lucky as I was to be a working musician, I saw signs of economic instability in orchestras around America. As a committee member of the Santa Barbara Symphony, I see firsthand how orchestras are financed from year to year and the room for improvement is tremendous. Almost immediately after the housing bubble burst and the market crashed in 2008, orchestras began to show signs of financial insecurity. Due to the recent economic downturn, symphonies across the country are shortening seasons, instituting hiring freezes, and even filing bankruptcy. Top ranked symphony orchestras, such as the New York Philharmonic and Los Angeles Philharmonic, have enacted hiring freezes for vacant positions, and highly regarded orchestras in Houston, Atlanta, Baltimore, and Philadelphia have enforced pay cuts after posting an average of $1.5M in budget deficits. Clearly, changes need to be made on how these primarily nonprofit organizations operate.

After working as a cellist in this economic climate and seeing the strain on my colleagues, I am moved to make a career change to the business side and revolutionize how symphony orchestras are managed. Over the past four years, I have witnessed my peers struggle to find work, soloist friends go weeks without concerts, and prominent symphony musicians show deep concern for their livelihoods. In spite of recent hardships, I believe there is incredible room for growth and revitalization within the classical music community, specifically in symphony orchestras. With the right guidance, I know that symphonies can not only become more financially secure, but also stir a renewed interest in orchestra concerts in their surrounding areas. Armed with an education in general management and exposure to nonprofit business models, I will be able to exact that change. With the skills gained from a Rice MBA, I will join a symphony in a general management role to improve operations and better manage endowment funds and revenue from ticket sales and donations. Long-term, I will transition my career to consulting, where I will help orchestras around the country operate more efficiently and profitably, thus enabling them to thrive both financially and artistically.

To be effective, I need both the strong educational foundation and practical application that Rice offers. At Rice, I will gain the knowledge and skills I need through its comprehensive general management core curriculum. Specifically, I intend to maximize my education through the Leadership Intensive Learning Experience, case-based coursework, public/nonprofit financial management elective, and real-world Action Learning Project. I believe that attacking real world issues and learning from real examples will be key in my transition from a leader as a cellist to a leader as an executive. Coming from a collaborative musical background, I believe that Rice’s well-rounded core curriculum, which emphasizes a healthy balance of class lectures by leading faculty and real world applications of concepts, will give me the tools I need to transform from musician to businessman. Moreover, the Leadership ILE courses will give me a chance to turn my leadership skills in music into strong leadership skills in business. Finally, participating in the Consulting, Net Impact, and Finance Clubs will further equip me to work with orchestras by learning from and being inspired by my diverse peers, all the while building lifelong friendships with like-minded colleagues.

I look forward to bringing my experience as a team player and leader from a unique background as a musician back to Rice and growing both professionally and personally within a culture where students challenge and encourage each other. I am confident that I will contribute to the overall culture, atmosphere, and education of the Jones School by working well with my classmates both inside and outside the classroom. With my unique background as a concert cellist and pedagogue, I also look forward to offering a different perspective in class discussions while having my eyes opened to many different perspectives drawn from equally diverse experiences. Furthermore, I look forward to being able to exercise the problem-solving skills I acquired as a teacher, an ensemble team member, and a section leader in my transition to a businessman at Rice. As my MBA classmates inspire me to constantly evolve and improve on my strengths and weaknesses, I know will do the same for my peers.

As a high school senior, I was given an interesting Christmas present from my parents. They opened up a brokerage account in my name and deposited few hundred dollars into it. It wasn’t the stereo system or the new set of golf clubs that I had hoped for, but it would turn out to be the best present they could have given me. I did not realize it at the time, but this gift would ultimately have a great impact on my future. Sitting down at the computer with my father, he taught me the basics of investing in stocks and mutual funds. My interest in investing grew throughout that final year of high school and became even greater in college. The more I learned about finance and the capital markets, the greater my interest grew.

Not surprisingly, I chose to study economics and finance as an undergraduate student at SMU. The summer after my freshman year of college, I obtained an internship with Merrill Lynch, assisting a Senior Financial Advisor with the daily duties of his job. I continued my studies throughout college and upon graduation, accepted an Operations Associate position at Condera, a boutique asset management firm in Houston. Supporting several financial advisors in the management of around $200 million in assets, my duties include performing portfolio analysis, implementing our strategies by executing trades in client accounts, and interacting with clients on a daily basis. This role has enhanced my leadership and communication skills, two areas in which I can contribute in my endeavors at the Jones School. The autonomy of the position and the willingness of my supervisors to listen to my suggestions are extremely satisfying and for this experience, I am grateful.

Throughout my career at Company X, I have thoroughly enjoyed learning about the sophisticated investment strategies that we employ for our clients, institutions, and foundations. Working with two industry veterans, I make it a point to learn as much as possible from them. They allow me to undertake challenging tasks, such as explaining our investment philosophy to prospects and researching new products to use. As I have grown into a more proactive role in client service, the advisors have focused more on bringing in new assets, thereby increasing revenue for the firm. It is from these experiences that my passion for the analytical side of investing has emerged. I have a deep interest in modern portfolio theory and, after completing my MBA, plan to apply that theory in a role that focuses on market and securities analysis. I believe the Jones School curriculum and the environment fostered by the students and faculty will give me a more comprehensive understanding of modern portfolio theory and its application to institutional asset management.

Long-term, I plan to start a boutique asset management firm that services foundations, endowments, and institutions. Recent trends in the financial services industry indicate that the big box brokerage firms such as Merrill Lynch and UBS are losing favor with many investors. Independent advisors are leveraging the services of custodial firms like Fidelity and JP Morgan to run asset management shops that provide completely unbiased and independent financial advisory services. I see this trend continuing as the major investment houses go through drastic changes during the current financial crisis and intend to capitalize on the migration of assets to independent advisors.

The MBA program at the Jones School provides the best bridge for connecting my current career to the future career that I seek. I have gained a strong, core knowledge of investing and finance and need to build on this knowledge, acquiring a more in depth view of the capital markets. After visiting the campus, speaking with students at a partio, and sitting in on one of Professor Weston’s finance classes, I have concluded that the Jones School offers the curriculum and environment that will best prepare me for that career. The real-world asset management experience that the Wright Fund provides is also of particular interest. Another impressive aspect of the program is the wide array of finance courses available to students. I look forward to being a part of a diverse class that will allow me to learn as much from my peers as I will learn from my professors. It is this collaborative aspect of the Jones School that impresses me the most. I know that I will contribute to the Jones School community in a profound way while growing both personally and professionally from all that the program has to offer.

My earliest memories are punctuated with aromas of my Mexican mother cooking tamales, while my Iranian father taught us about Navroz – the Persian New Year – where life begins anew, and dreams are revitalized. This idealism excited me, and watching my parents struggle to provide for my sister and myself, I wanted to help them create a fresh start. I channeled this motivation into opportunities where I could deliver positive change. My career vision, to lead a Latin America-centric microfinance organization such as Accion, capitalizes on these experiences. In the interim, I will prepare myself by attaining an MBA, and joining the International Finance Corporation’s Global Transaction Team as an Investment Officer.

After graduating from UCSB, I wanted to maximize my contributions and exposure and found this opportunity at [XYZ Sports], a small, established apparel manufacturer. While my primary responsibilities were in finance, I made time to work with marketing, sales, and operations teams, understanding their challenges, and helping implement proposed solutions. I wanted to apply this newly acquired knowledge at a startup, passionate about influencing a fledgling entity. At [Memorabilia Retailer], my goal was to implement financial and accounting processes forming the company’s backbone. Working in an ambiguous, often chaotic startup environment, I holistically analyzed each issue and its ramifications. I also built relationships with functional experts, incorporating valuable insights from them. I confidently presented a tough but necessary set of strategic recommendations around financial operations reengineering to management, and won their approval. As an Investment Officer at IFC, and later, a leader in microfinance, I will leverage the poise I developed during these early-career experiences.

Next, I accepted a job at [ABC Healthcare], coming in to an under-resourced finance department. I suggested augmenting our human-capital base in Costa Rica, expanding our limited presence there, and lowering costs. Although this went far beyond my official job description, I spearheaded this project. Spending significant time in Costa Rica, I understood the work environment, hired resources, and trained them on our business processes. Under my direction our Costa Rican office now efficiently handles all our accounting processes, and has grown from a staff of two women, to 20. This success hinged on my ability to safeguard against the risks of developing an international location, a practice that is imperative to the sustainability of a microfinance organization. Further, witnessing the impact meaningful employment can have on families and communities paved the way for my professional ambitions.

Inspired by the transformation I saw in Costa Rica, I began actively volunteering at a local non-profit microfinance organization, Foundation for Women (FFW). As a Senior Advisor, I partner with low-income entrepreneurs to develop their businesses. Through this first-hand microfinance experience, I have reaffirmed that it is an area of business in which I thrive personally and professionally. I have also recognized the skills I need in order to attain my goals.

An MBA’s academic rigor will form the theoretical foundation on which I will build my future career. Courses such as Business Strategies for Emerging Markets, and Corporate Finance may sound similar to what other business schools offer, but Haas’s approach to the MBA via the BILD curriculum is distinctive, and especially appealing to me as its focus on forging change fits well with my personal leadership style. Through its emphasis on innovative leadership I will prepare myself for the volatility often inherent in international microfinance. I am looking forward to embracing knowledge outside the classroom as well. Applying academic theories to real world issues through Haas’s International Business Development Program will be a unique opportunity to learn from diverse teammates, professors, and clients, while gaining exposure to different geographies and their intricacies. I would also love to add an element of microfinance at the 2013 Latin American Business Conference, perhaps by inviting my contacts from FFW to attend or speak.

The Haas MBA will prepare me for a summer internship in banking and a full-time job at the IFC’s Global Transaction Team, where I will strengthen my understanding of the investor’s role in microfinance and build a toolkit for analyzing businesses with a discerning eye. Focusing on Latin America at the IFC and studying the design and productivity of the region’s microenterprise operations, I will become well versed in its cultural and socioeconomic challenges. Armed with this analytical acumen and regional perspective, I will be ideally positioned for a career at Accion, ultimately building on my experiences and network to establish a robust microfinance infrastructure in a country like Costa Rica and eventually across Latin America.

Upon receiving my MBA at USC Marshall, I will assume a managerial role at XYZ where my mother has been the President and CEO since she took the company over from my grandmother in 1998. XYZ is a leading managed care company in Southern California, providing billing and quality oversight services for over 7,400 physician practices. As the future leader of XYZ, I seek to expand its success by addressing the fast-changing management dynamics of medical groups; a Marshall MBA is critical to this career path.

To ensure an efficient transition to my managerial role at XYZ, I will enter the Marshall program with knowledge from my public health masters program and preceding consumer-oriented work. Through my public health masters program, I have developed an innovative masters thesis that evaluates Accountable Care Organizations (ACOs), the latest healthcare delivery model put forth by the President Obama’s Affordable Care Act. Through this project, I have become savvy in the ACO model and have gained an understanding of’s current and future potential clients, many of which are already ACOs in the Southern California region. My preceding work in connecting to the consumer mindset through marketing programs and, before that, through internships at XYZ, will also contribute to my informed managerial role.

I have a unique opportunity to create a renewed vision for our company that leverages the emerging paradigm shift in healthcare; the industry is moving away from a system of “sick care”—or acute care for diseases and illness—to a focus on preventing chronic disease and reducing costs. In the short-term, as a manager at XYZ, I intend to align my department and influence my employees to set the industry standard for coordinating care by evaluating the effectiveness of provider networks under this new model of care. I will expand XYZ’s services and client-base by creating sustainable, cutting edge products. I intend to enable the company to thrive in the next era of provider services.

My short-term career goals will be only realized if I fuel them with the functional knowledge and critical leadership skills of the Marshall MBA. I will immerse myself in the curriculum at USC Marshall and apply this knowledge in practice through its international programs and on-campus opportunities. In my first year, I will choose marketing as my functional area to hone my skills in management and team-building and will then take electives in healthcare during my second year to learn the specific business principles that guide my industry. The new core curriculum will allow me to explore subjects outside of my specialization to become a holistic leader. Marshall’s coursework will help me acquire the adaptability and rigorous knowledge that is critical for my high-impact career in healthcare.

My experience at Marshall will empower decision making that is socially-conscious within an increasingly global healthcare arena. I require an understanding of social responsibility to make my mark in the healthcare industry. The Pacific Rim International Management Education (PRIME) is a platform to understand these perspectives and will make me a more self-aware, globally-minded professional. The PRIME program will facilitate my learning of the global economy in healthcare as well as further my knowledge about XYZ’s client-base, as XYZ currently coordinates care for patients in the Pacific Rim. The PRIME program will give me a deeper understanding of our clients abroad and potential opportunities for global business development.

USC Marshall will also help me achieve my career goals because of its proximity to XYZ, as I will actively develop my professional network of future business partners and colleagues from the start of the program. Marshall’s core communities will create invaluable networking opportunities with fellow students. As healthcare is quickly evolving into a collaborative, interdisciplinary field, Marshall’s culture will reinforce the values that I will need as a healthcare leader. To further create connections with peers, I will be an active leader in the Healthcare Leadership Association and star player in Challenge for Charity, where I will use my passion for soccer for philanthropic benefit. After my MBA and several successful years working in a managerial position at XYZ, I hope to inherit my family’s business with a strong sense of duty and capability. Only an education from USC Marshall will give me the integrated foundations and networks to transform our business in the decades to come.

SBC’s star-studded consultant team is unparalleled. Our clients benefit from current intelligence that we receive from the former MBA Admissions Officers from Harvard HBS, Stanford GSB and every elite business program in the US and Europe.  These MBA Admissions Officers have chosen to work exclusively with SBC.

Just two of the many superstars on the SBC team: Meet Erin , who was Assistant Director of MBA Admissions at Stanford’s Graduate School of Business (GSB) and Director of MBA Admissions at Berkeley’s Haas School of Business.

Meet Andrea , who served as the Associate Director of MBA Admissions at Harvard Business School (HBS) for over five years.

Tap into this inside knowledge for your MBA applications by requesting a consultation .

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Career goals Essay: Short-term and long-term goals

What career goals should you write in your MBA applications? How do you ensure that the short-term career goals are aligned with the long-term goals?

Vibhav Agarwal sure knows a thing or two about crafting winning MBA applications. He’s helped many applicants get into the most selective programs in the world.

In this post he shares some tips on tackling the career goals MBA essay .

by Vibhav Agarwal

I may probably know where I can be in the next 3-5 years. But beyond that who knows, right?

Think of it this way. MBA education is going to be one of your biggest investments – not just with money, but with the time and effort as well.

So, it’s very important that you focus on the right things in terms of coursework, network, placements etc. during those 1-2 years that you spend in the college.

( Take it from us, time flies in a b-school, the more your priorities and goals are clear, the easier it is to navigate those ten thousand opportunities that you will get at the school to do something or be a part of something)

Now, who better understands the importance of this prioritization than the ad-com? And this is their rationale of asking this question.

They want to see and understand the clarity a candidate has in terms of being able to understand and showcase the clarity in their short-term and long-term career goals.

Let us tackle the key requirements for short-term career goals first.  

Short-term career goals

Short-term goals are those where you see yourself as soon as you graduate out of the school. These goals need to be a very precisely defined in terms of industry, geography, set of companies you are aiming at and the role that you are looking for.

You are expected to have complete clarity on the skillset required to do this role, the key responsibilities you will be handling and the results that you are expected to showcase in the next 1-2 years.

The ad-com wants to understand the above from your essay and then ascertain whether “you” the candidate have a realistic chance with the MBA education and his current experience to gain that role in light of the skillsets required for that role and the competition posed by the typical MBA class.

In this context, there are typically 3 scenarios that candidates are likely to define their short-term goals. A quick disclaimer first.

Disclaimer: We’ll include some representative examples to clarify the key principles. Blindly copying these career goals in your essays, without understanding the bigger picture, is sure to backfire. More on this in the last section.  

1. Career Progression

This is the scenario when you are already performing a role in the similar industry and you would like to accelerate your progress in terms of the career ladder or in terms of the organizational brand.

For example:

• I am a consultant in big4 consulting firm or KPO who wants to move into McKinsey or BCG
• I am a software engineer with product development experience who wants to move into product management role in a Silicon Valley tech firm
• I am a commerce graduate with CA or CFA background who wants to move into Investment banking or Private banking in a top-tier bank
• I am working in a corporate law firm and want to shift into M&A or strategy team for a big conglomerate

  Such shifts are very logical and easier to explain and manage. The requirements remain the same when it comes to explaining in the short-terms goals essay, but your ability to visualize yourself in that role and showcase the skills you bring to the role are easier to explain since you are already have counterparts or seniors who are performing that role and can explain the difference between it and your current role  

2. Career Shift

This is the scenario when you want to “shift” into a more exciting role in probably a more exciting industry and organization. So basically, you are looking to change your industry, role profile and probably geography as well. This scenario accounts for more than 60% of the candidates who want to do MBA. For example:

• I am a project manager in IT services firm in India who wants to get into product management for a B2B SaaS product in US
• I am a team lead in a semi-conductor firm who wants to get into business development roles in an IT services or IT product firm
• I am a software engineer in a tech firm who wants to move into a business strategy role with a bigger tech firm/start-up
• I am a client-side consultant with an IT-services firm who wants to into corporate finance role with a top-tier tech firm
• I am an entrepreneur who wants to become a product manager in a tech firm

  Such shifts require a lot of introspection and research. The ad-coms would like to see what is your understanding of the role, what skills are “transferable” from your current role into the new role and on top of it, how will the MBA help you gain the skillsets that are missing.

They also want to get a clear understanding of the role from your viewpoint in terms of key responsibilities, performance metrics and impact areas.

In order to showcase all the above in the essay, we recommend that candidates leverage LinkedIn and their networks to connect with at least 2-3 people who are actually performing that role they aspire and have a frank conversation to gain a clear and deep understanding of the role.

Once they do that, they can also discuss their present roles and gain an understanding of the transferable skills that can be leveraged for the new role. This understanding is paramount to showcase in a good short-term goal essay.

This helps convince ad-com that you stand a good chance of being shortlisted for that role based on your CV and pedigree during the placement season..  

3. The management consulting bug

One of the biggest aspirations for all MBA candidates who want to shift roles and otherwise is to get into management consulting with a top-tier firm like McKinsey, Bain or BCG .

Irrespective of their current roles and backgrounds, the consultant role is actually the one where your MBA performance and business acumen take precedence.

But even then, when you are showcasing it as your short-term goal, you need to have a clear understanding of the skillsets that define a good consultant and where have you demonstrated those skills in current roles.

For example, skills like problem solving, management communication, data analysis are cornerstones of any good consultant and they need to be showcased in your CV as well as essay.  

Long-term career goals

Coming to long-term career goals, essentially the easiest path and the one taken by most of candidates is to showcase the career ladder growth as the long-term goal.

So, you see yourself as a partner in the consulting firm, you see yourself as a product management leader in the tech firm or as a CXO of a conglomerate.

These are all acceptable as long as there is a clear and straight-line path between short-term and long-term goals. The ad-com sees the logic and ambition here and that’s a tick from their side.   The other category is those who aim to turn entrepreneurs. That is also acceptable as long as there is a defined synergy in your short-term and long-term goals.

As long as ad-com sees that the skillsets you are gaining in short-term career and the industry knowledge and network you are building shall be used in the entrepreneurship venture you are aiming for, they are happy to give you the tick.   Now, if you have read till here, you get to know a little secret. The reality seldom matches the essay. Once you get into the school, there are new interest areas, new avenues that you may end up exploring or change your mind to take a safe bet and stick to same industry.

But it’s important that the story you present in your essay showcases your ambition in a logical way in line with your current career path and also in line with how the college can place you (Read How important are MBA essays ).

After all, their reputation is built on the alumni they have the best positions in top-tier firms!   A strong application generally is one which is able to create a cohesive and persuasive story not only about the career goals of the applicant, but also dovetail it into his past achievements, his extra-curriculars and his personal highlights.

This is the most important ingredient to a successful application.

An admissions consulting team like MBA Crystal Ball, can not only help you discover the right set of career goals, but also help you create an overall impactful story. One that will impress the ad-com enough to invite you for an interview.  

You’ll find some of Vibhav’s success stories at the end of this article: Career Change from Software IT to Product Management after MBA .

And here’s a success story of an ISB reapplicant who used career counselling for MBA admissions .

Mini-MBA | Start here | Success stories | Reality check | Knowledgebase | Scholarships | Services Serious about higher ed? Follow us:                

12 thoughts on “Career goals Essay: Short-term and long-term goals”

I have large experience (8+) in big CPG companies in India in varied sales and marketing (mid-managerial) functions (Sales, Sales Development, Trade Marketing, Customer Marketing). My short term goal is to leverage my experience and work as a strategy consultant with McKinsey for CPG clients. It will not only add to my managerial skills but also help me build and gain insights into cutting edge innovations in the industry.

(Long term Goal) After working 3-4 years as a strategy consultant, I would like to take up a senior management role (Head of Business, CXO) and work in a CPG startup firm in India providing and implementing cutting edge strategies and solutions to break ground and win the market. The startup setup in CPG is a new booming space in India and given the customer base and demand for CPG products, there is tremendous scope in the coming years.

How does my short term and long term goal look? Would this be put down as being too unrealistic? Pls help.

Tough to say per say since consulting is a very common goal. It’ll eventually depend on how well you explain the need for MBA to begin with, and then, why consulting. Why not say CPG itself? Start from there.

Dear Sir, I am currently pursuing B.Tech Marine Engineering and will be sailing in 2021. I plan on sailing 5-7 years and then settle onshore. Although, I am uncertain about the career options available to me. Certainly, I have considered doing MBA and pursuing a job. But at this point, it’s very confusing to have a clear mindset as to what is to be done. I’d highly appreciate if you could guide me and tell what I should be doing and where I should be looking for some more guidance.

Once you’ve sailed for a year or so, see if you want to explore this intervention with us, if still unclear: https://www.mbacrystalball.com/career-counselling

I am a BE (EEE) graduate with following details: 1. 10th – 85% 2. +2 – 94% 3.BE – 81% – 2008 passout

I have Two Years of Experience in Software Testing in ADP India Pvt Limted(2008-2010) and Currently working as Manager in Powergrid Corporation Of India Limited (A Central Govt Mahartna PSU) from 2010. Profile in ADP: Test (Automation) Engineer in ADP – Dealing with Tax and Financial Services for Clients in USA Profile in POWERGRID: 1.Was incharge of execution of Power Transmission Projects of 400kV ,765kV level with Cost of Projects ranging from 250Cr-700Cr. 2. Worked as Special Technical Assitant to Executive Director of Southern Region,India which exposed me to various functions of Organization line HR, Contracts (Procurement Services), Project Management, Supply Chain Management, Operation of one of the Largest Power grids in World etc.. 3. Was part of Competitive Bidding group in Transmission Project which involved preparation of Bids for the projects, Financial Modelling for calculation of returns, Cost Control etc.. As seen from above I have many dots and all of them needs to connected and hence want to pursue a proper MBA.

Now I am interested to do Global MBA in USA . GRE:320. TOEFL will write in July-2020.

How are my chances to get into reasonably Top MBA schools in USA.

Overall profile looks decently poised. We don’t do profile evaluation here. For that, you can start here: https://www.mbacrystalball.com/profile-evaluation

I have persuing my MBA in finance and human resource. I want to do study PHD in management in USA. Please guide me how it is possible.

@Jasbir, start here: https://www.mbacrystalball.com/blog/2018/04/11/phd-after-mba/

Sir i have completed my B tech in textile technology in 2017 since then i am unemployed and preparing for ssc and banking exam. Now in 2020 i would give cat ,mat exam . What are chances of getting a decent or mediocre mba college with a gap of 4 year with no experience and what problem will i face in getting my job

@Ravi, gaps are always very tough to explain: https://www.mbacrystalball.com/blog/2016/04/01/how-to-handle-career-gaps-in-mba-applications/

Beyond chasing another education, you should make a very hard attempt at starting your professional journey first.

Thank you for this amazing exposition. I am currently working as an in-house counsel in a reputable professional regulatory body and I intend to do MBA for the purpose of advancing my career. However, I am not exactly sure what are the career goals for an in-house lawyer like me who seeks to do MBA. I would be glad if I could get some perspectives from you.

@Mide, you are approaching the thing from the wrong end. Don’t decide to do MBA and then figure things out. Think first about what you’d like to do in your career ( https://www.mbacrystalball.com/career-counselling/ ) and then, work backwards from there to assess whether MBA is even needed. Don’t consider an MBA as a be all and end all.

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What Are Short-Term Career Goals? (With 12 Examples)

Short-term career goals are professional goals set to be achieved in the near future, like within the next day, week or month. They are often used to help advance your career and move you toward a long-term career goal .

Short-Term Goal Definition

Short-term career goals are intended to be accomplished at a point in the near future, such as a day, week or month. Good short-term career goals advance your career and put you along the right path to achieve your long-term goals.

“A short-term goal should impact your day-to-day work and be easy to track and measure success,” said An Vu, chief marketing officer of Zynga’s Small Giant Games. 

For example, your short-term career goal could be to cut the average number of bugs in a software update by half. That goal is measurable and can be tracked. It would also positively affect your daily work.

Another might be to learn a new professional skill, which you can measure by taking a course and receiving a completion certificate.

In any case, short-term goals serve as the roadmap that takes you from where you are to where you want to be.

Short-Term Career Goal Examples

• Determine what you want out of your career
• Expand your professional network
• Find a mentor
• Take a step toward improving writing and speaking
• Take on an extra project
• Gain cross-functional experience
• Learn a new concept
• Improve industry knowledge 
• Update resume and LinkedIn profile
• Transition to a new industry or field
• Get promoted
• Find a new job

Why Are Short-Term Career Goals Important?

Setting short-term goals is crucial even if you are not sure of which direction you want your career to move toward, said Iteeah Pounds, internship and co-op program and operations manager at the Georgia Institute of Technology.

Short-term goals help guard against getting passed over for the opportunities you want, said B.J. Engelhardt, senior director of career services at Illinois Institute of Technology. Short-term career goals also help determine which skill sets to build upon and get you to where you want to be, he added.

Career goals are also far-reaching and should be reflected as you create your annual goals and discuss them with your manager during your one-on-one sessions, said Aliza Carpio, technical evangelist director at Autodesk. By taking this step, you declare for yourself and for your team where you want to be in the not-so-distant future. 

“The more you achieve your short-term goals, the closer you are to your long-term goals,” Carpio said. “The more you declare your long-term goals, the easier it is for you to determine your short-term goals.”

How to Set Short-Term Career Goals

There’s no one right way to set a short-term career goal.

“I think people can often run into decision paralysis in trying to define,  prioritize [and set] the right goals,” Vu said. “What’s more important is to actually begin putting your intentions into action — any short-term goal that moves you in the general direction of where you want to be is a viable step in your roadmap.”

Taking action not only builds personal momentum — it also unlocks new opportunities and routes that will ultimately lead to your intended destination, or perhaps even toward an option you hadn’t previously seen for yourself, she added.

Here are some actions you can take when setting short-term career goals:  

Find Accountability

Accountability is key, according to Gail Matthews, a psychologist and adjunct professor at the Dominican University of California.

In Matthews’ research , based on a survey of 149 participants who set various goals, it was the participants who shared their action plans with friends and updated them with weekly progress reports who accomplished the most.

“The positive effect of accountability was supported,” Matthews wrote. “Those who sent weekly progress reports to their friend accomplished significantly more than those who had unwritten goals, wrote their goals, formulated action commitments or sent those action commitments to a friend.”

Use the SMART Goals Template

Consider using a SMART goal format to set up your short-term goals. SMART goals are ones that are:

• M easurable
• A chievable
• T ime-Based

Visualize Your Short-Term Career Goal Set-Up

Organizing and prioritizing a number of short-term goals all at once may seem challenging, but Vu uses a workflow visualization kanban tool to map out her weekly, monthly and yearly goals.

“It helps to visualize everything,” Vu said. “Prioritizing from easiest to hardest often helps with deciding what to tackle first, unless there are deadlines, then you can plan your tasks according to schedule.”

Set Career Goals Through Journaling 

Frequently recording your thoughts in a journal is one way to set career goals, said Amber Roberson, vice president of sales at 3D printing manufacturer Carbon. 

Every year, Roberson takes a moment to reflect on the past year’s events. She reads through her journal to understand what happened and uses that information to make sure she’s still on track with her short-term goals, which in turn will help her to the next level.

When journaling, note if you’re having fun while you’re chasing your goals. Two months after setting goals, people who enjoyed pursuing their goal were more apt to continue that pursuit, reports the Harvard Business Review . 

Overall, as you set short-term goals, remember that life is unpredictable, said Sarah Sikowitz, director of career education and coaching at Harvard Business School’s Career and Professional Development department.

“We often get asked by our students and alumni, ‘I want to be X in 25 years, what are the exact steps that I should take to get there?’ It’s impossible to reverse engineer your career,” Sikowitz said. “You can’t know where life will take you.”

12 Examples of Short-Term Career Goals

Wondering where to start? Below, university career experts and executives, hiring managers and team leads from half a dozen tech companies offer advice for developing short-term career goals.  

1. Determine What You Want Out of Your Career

“Your first goal might be just to figure out what it is that you want to do for your career. You should reflect on what you’ve done up until this point, what are your likes and dislikes and you should talk to other people who are in the roles or industries you are interested in.”

— Iteeah Pounds, internship and co-op program and operations manager at the Georgia Institute of Technology

2. Expand Your Professional Network

“Networking builds up your connections, which in turn may yield a resource for potential mentors, and people who you can job shadow or do informational interviews with to explore career options, as well as to bounce ideas off of to formulate short term goals. Joining professional trade groups can help you expand your network, as well as committing to meeting six new people within the next six months.”

3. Find a Mentor

“Identify two or three people who exhibit exactly the thing that your long-term goal represents who could be your mentor . When you talk to that person, it’s really important to ask them for very tactical tips. You can say ‘I’m specifically interested in your expertise or skill in X,Y or Z. Can you tell me when you were starting out on this journey, what were a couple of things that you did early on that helped you get where you are today?’ Make your questions really tactical and specific so the person can give you the right tips.”

— Yasmin Kothari, product lead at Asana

4. Take a Step Toward Improving Writing and Speaking

“When I was an engineer, I realized that delivering my work product on time wasn’t enough to get to the next level. I saw that having a good command of the written and spoken word was something I had to practice and master. English is not my first or second language and in college, when you major in a STEM field, practicing communication skills wasn’t what got you the ‘A.’ But, once you are working with business partners and peers, having awesome communication skills differentiates you from others. In the beginning, I watched a lot of TED talks and tutorials on YouTube. I created a framework for how good storytellers and online instructors communicated, which I use today and share with others.”

— Aliza Carpio, technical evangelist director at Autodesk

5. Take on an Extra Project

“I worked at a mobile game startup where I quickly moved up from intern to marketing manager. During my three years at this startup, I took on as many responsibilities as I could manage and made the effort to become proficient until I could build my professional capacity. Establishing my ability to accomplish basic tasks inspired confidence in others to provide more opportunities for me to engage meaningfully in the work. The short-term goals were learning experiences that built my capacity and established my credibility among peers which led to greater opportunities.”

— An Vu, chief marketing officer of Zynga’s Small Giant Games

6. Gain Cross-Functional Experience

“During the first five years of my career, I had great responsibilities as an individual contributor but no leadership experience. So as a way to gain that, I took on small projects that had touchpoints cross-functionally. You start to build a coalition of people around you who will support your ideas and promote them and also lend their skills and time to advance the goals that you have laid out.”

— Julie Lemieux, vice president of product experience at Sigma

7. Learn a New Concept

“Shifting from engineering to product was a big deal because I didn’t have the traditional business or finance background or competency like so many other product managers. I had to invest time and effort in learning about business models, financial mechanics and metrics, stakeholder management and research methodologies. I took online business courses and went to a local community college to learn basic finance. I also immersed myself in design thinking practice, which allowed me to become a design thinking coach for startups and use this practice in my daily work.”

8. Improve Industry Knowledge

“When I started at Asana, I knew that I really wanted to become an expert in the productivity tools space and an expert in the problems our enterprise users face. My teams are ultimately responsible for a lot of the retention and engagement of enterprise users. So, in the first few months, I made a short-term career goal to listen to at least one customer call in this space per week and at least one enterprise customer call per week. I also made it a goal to read through 10 random Net Promoter Score survey responses a week. Making that measurable and doable goal very early on was really helpful for me to understand the user and be very attuned to their needs and hear it from their own mouths. These short-term goals help my longer-term goal to become one of the world’s foremost experts and thinkers on how we can solve productivity problems for enterprise clients, organizations and teams.”

9. Update Resume and LinkedIn Profile

“Make sure your resume and LinkedIn profile are updated and ready to go. This way, when you want to connect with people who are in an area that you want to further explore they will want to connect with you. They can see that you know what you’re looking for.”

10. Transition to a New Industry Or Field 

“I was in G.E. Healthcare and I wanted to make the transition to G.E. Aviation. I was really interested in some of the technologies that were coming out of aviation and was doing a lot of interesting things in digital aviation and 3D printing. I started networking with people in that particular business unit who were in my area of sales. Lo and behold, the networking that initially was self-serving actually ended up being very beneficial to my current business unit and we found all these amazing synergies that we weren’t exploring.”

— Amber Roberson, vice president of sales at Carbon

11. Get Promoted

“Getting a promotion is a very common short-term goal, where you say I want to be promoted into the role above me. If that’s your short-term goal, you need to figure out what you need to do to get promoted into that role, whether it’s through an annual performance review, your own volition, and set goals for yourself to achieve that promotion and record what you’re doing to service those goals you’ve set for yourself.”

— Sarah Sikowitz, director of career education and coaching at Harvard Business School’s Career and Professional Development department

12. Find a New Job

“If your short-term career goal is to do a major jump in your role, more times than not it’s actually easier to leave a company and go somewhere else to do that. If you think about it, if you’re doing very well where you are working, sometimes you’re kind of typecast and thought of for a certain level. I was a director at one company and wanted to be a vice president of engineering. Sometimes it’s easier to sell yourself somewhere else. A recruiter contacted me on behalf of the CEO at Interleaf and I became a VP of development.”

— Steph Bacon, senior director of portfolio strategy at Red Hat

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What Is a Career Goals Essay?

An opportunity to expand, what to avoid in a career goals essay, final thoughts, how to write a career goals essay.

Updated January 15, 2024

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As the name suggests, a career goals essay is a personal document that outlines your professional plans.

It describes your educational and work history, and your ambitions for the future.

A career goals essay is generally used in three situations:

• When applying to a school or college
• When applying for a scholarship to fund education
• When applying for a new job

It allows the reader to better understand your personality and fully appreciate why you are making the application.

Career goals essays help admissions staff and hiring managers to select the ideal candidates for a position.

What Should a Career Goals Essay Contain?

A little backstory.

This essay is an opportunity for you to allow your personality and experiences to shine, so avoid generic statements.

The document should be personal and concisely describe your life experiences.

You should explain why you have chosen this career path.

If there was a pivotal moment in your life that led you to this application, be sure to highlight it.

Outline Your Goals

The main focus of the essay should be your goals for the future.

Readers want to see that you are ambitious and driven, with a genuine passion for the role or course you are applying for.

These career goals should be split into your short-term goals (looking over the next one to three years) and your long-term goals (which might look as far as 10 years into the future).

Show How This Application Will Help You Reach Your Goals

Critically, your career goals essay must show how this degree or job will help you achieve your goals .

If your long-term goal is to become a veterinary surgeon, studying a veterinary medicine program will obviously be essential.

However, your goal may be more nuanced than that. For example, you might want to become an expert in a particular piece of technology or software. Your application must show how your success in this role will enable you to become an industry leader.

This will also emphasize to the reader that you have done your research and understand the skills required for that particular sector.

You will have likely submitted a CV and covering letter at other points throughout the application process.

Remember, your career goals essay should complement these documents rather than repeat them.

This letter allows you to expand on the points mentioned in the earlier documents, aligning your previous experience with your goals for the future.

If you are writing a career goals essay as part of an application for a new job, be sure to refer back to the job description and person specification.

These documents highlight the exact type of individual the employer is searching for, so be sure your career goals essay matches the content in them.

Most career goals essays will be submitted via email, so an appropriate title is essential.

‘The Career Goals of [Name]’ isn’t a title that will make you stand out from the crowd.

Don’t forget, whether you are applying to a school or an employer, the reader will have the job of sifting through hundreds, if not thousands, of applications .

Where candidates have very similar experiences and education, their creativity and personality will be used to make the final decision.

Example titles:

How a Digital Marketing Degree Will Allow Me to Support Sustainable Businesses

How My Next Role in Nursing Will Help Me Help Others

An Introduction

Your introduction should set the theme for the essay, and crucially, outline your why .

Many candidates find the introduction the most challenging part of the essay to write. Therefore, it often makes the most sense to write it last.

Your introduction should be an honest and personable account of why you have chosen this field of study.

Starting with a generic opening paragraph will not inspire or motivate your reader. Stay away from phrases such as “I have wanted to be a lawyer ever since I was a little girl.”

This sentence tells the reader very little about your current aspirations.

It can also damage your integrity, as we all know most small children dream of being a movie star or astronaut before the job of lawyer ever springs to mind.

Example introduction:

Most individuals in the US are lucky enough to never need the law to protect them. However, many fail to see how the intricate details of the constitution support their life every day. I have a particular fascination with criminal law after being introduced to the field by a family friend. The monumental impact a lawyer can have on the life and welfare of an individual truly astounded me, and I have spent the years since investigating the effects of the American legal system. This is why I have tailored my education so far to prepare me for a legal career. I work every day on developing my research and analytical ability, and now feel ready to dedicate myself fully to the legal field.

School-Specific Content

Admissions staff, tutors and hiring managers want to know that their applicants have done their research.

You can show them that you have done yours by adding a small paragraph straight after your introduction showing why you chose this school to study at or this company to work for.

First example of school-specific content:

[Insert company name] has an incredible global reputation, with clients in every continent. I can see that staff retention rates are incredibly high, indicating strong career opportunities and the prospect of continuous development. The company values show that diversity and integrity are of the utmost importance, and I would love the opportunity to work for an organization whose principles align with my own.

Second example of school-specific content:

[Insert school name] is well known for producing the highest caliber of graduates, with an excellent global reputation. The school leaderboards show that the grades from [insert school name] ranked within the top five in the country for the past 10 years. I would be proud to associate myself with an establishment that holds itself in such high regard and am thrilled at the prospect of learning alongside the best.

Your Long-term Vision

Remember, it is crucial you show why and how you are actively working towards these goals. For example, merely stating, 'My long-term goal is to become a lawyer with my own practice’ is worthless.

The reader wants to see how this goal aligns with your personality and why you have chosen this route.

The goals set out in this essay should be precise and meaningful .

Example of long-term vision:

Law is an area of study that affects us all. The law protects us, and I am fascinated by its impact on both an individual and global scale. Of course, I want to graduate with a top-class degree, but I am also passionate about the connections and network I will build along the way. My goal is to open my own practice one day, specializing in family law. At the moment, I volunteer in my local practice, gaining experience and building a network that will help me later in my career. I believe the combination of world-class education and hands-on legal experience will help me to achieve this ambitious long-term goal.

Your Short-term Vision

Next, it is crucial to discuss your short-term goals .

If you're applying to school, your short-term goals will explain what you aim to achieve throughout the degree or program.

For a job application, these goals will outline your targets for your first year in the role.

Example of short-term vision:

In the short term, my goal is to build a network in the legal sector. I have already begun doing this through my weekly volunteering role. However, this degree will undoubtedly allow me to meet a much broader spectrum of people. I am excited to curate this network with a range of legal specialists, from students at the start of their careers to tutors with many years of experience in the industry.

The Conclusion

As with any essay, your conclusion should summarize what you have discussed throughout.

You should not throw in any new ideas, subjects or theories at this point. Otherwise, it indicates to the reader that you have not cohesively written the essay.

Your conclusion should be about the same length as the introduction, mentioning your final goals and the name of the establishment you are applying to.

You must outline again why you want to work for this company or study at this school. Using a statistic or fact will show that you have conducted thorough research.

Example conclusion:

I am immensely excited to begin my experience with [insert school name]. Ultimately, this education will allow me to fulfill my dreams of becoming a lawyer and one day opening my own practice. I will bring hard work, determination and enthusiasm to the law school, never forgetting why I began this journey.

Vague or Weak Statements

Every sentence in your essay should be specific to you.

For example, statements such as ‘I want to study medicine because it will allow me to get a good job’ does not show the reader that you are passionate or enthusiastic about this position.

Discussing Financial Remuneration

Whether the essay is aimed at a prospective employer or a college admissions office, they want to see why you want the position personally.

Someone solely focused on the financial rewards will likely not have longevity in the career.

Controversial Topics

Of course, there will be times where politics and current affairs are relevant to the discussion.

However, showing a one-sided argument that doesn’t align with the readers can alienate your application before you even begin.

A career goals essay is an opportunity for your personality to shine through. It isn’t a test of who has the best grades or the most experience , but a chance to show how this job or degree can change your life.

Although the reader is excited to hear about your goals, they are more interested in how this role links to your ambitions.

Be sure to constantly reflect upon how obtaining a place on this course, or securing the job role, is intrinsically linked to your goals.

A word limit is often applied to career goal essays. Where there is no limit, be sure to write no more than 1,000 words.

This piece should be concise and to the point, showing the reader you can effectively convey your thoughts and ideas.

You might also be interested in these other Wikijob articles:

Or explore the Jobs & Careers / Career Planning sections.

Career Goals Essay Writing: How to Create It Like a Pro

Source: Unsplash.com

Any essay writing is a quite challenging task that requires attention, motivation, and effort. More than that, it is a time-consuming process that demands to have excellent writing skills. On the other hand, crafting a career goals essay allows demonstrating your aspirations and targets to the scholarship committee or add valuable data to your college application.

Here are the basics of writing this type of paper and professional tips on how to use educational and career goals essay examples to create your own outstanding document. Use the following expert advice and let yourself stand out.

What Should You Start With?

The first thing you need to do before you start planning your essay on career goals and aspirations is to ask yourself a few questions. Ask yourself what your long-term and short-term career targets are, and where you see yourself in five or ten years. Also, think about the major and relevant skills that will help you achieve your goals and how you want to improve society.

Once you brainstorm the ideas and prospective answers, you will find the most interesting and common topics. All of this will help you choose the main idea and craft an outline for your career goals essay examples, scholarship essay, or another paper.

Choosing the right format and relevant information to support your ideas is essential to make a well-structured document. You can stick to the rules, use career goals essay examples as a template, or let yourself be creative and innovative.

Why Do You Need Career Goals Essay Sample

Writing skills are essential for anybody entering college or university. Demonstrating your abilities on paper is the first thing people will get to know about you before they even see you in person. Thus, scholarship essay examples about career goals are so widespread among both students and job hunters.

Firstly, you are asked to craft such a paper to enter the college or university and explain why you’ve chosen this particular major. Later, you will also need this piece of writing to market yourself to potential recruiters. So, it’s important to craft a persuasive and impressive document.

If asking the above-mentioned questions doesn’t seem enough, you can ask your parents or tutors as almost everybody has completed this task at a certain point in their lives. Knowing what your career goals are, essay writing will be done much faster and with no hassle.

More than that, preparing your answers in advance and writing them on paper will facilitate the interviewing process in the future when you apply for your first job .

What Is Academic and Career Goals Essay?

The title of this piece of writing speaks for itself. This paper is meant to showcase what an applicant wants to achieve in the future and what career goals he or she has. The person needs to write about their greatest accomplishments and achievements so far as well as career aspirations.

Also, you should include the reasons why you think this particular role or education can help you become successful and reach your aims.

An educational and career goals essay is a significant document that can define whether you will accept the prospective recruiter or the admissions board. These people will carefully look at whether your career ambitions correspond with their company goals or whether you have the necessary skills for the field you want to study.

In other words, you need to craft this essay to outshine the competition and persuade the admissions board to let you enter their college or persuade the employer to hire you.

Proven Tips to Craft Your Essay

There are certain professional tips and advice from career experts that will help you turn your good future career goals essay examples into a great one. Here is what you should keep in mind and follow:

Think about the introduction as this part is the first one that other people will read. Explain your future targets and goals and how you’ve chosen them. Also, make a point about the possible ways to reach these career goals.

Remember that this is your own piece of writing so that you can be creative. There are a lot of education and career goals essay examples available on the Internet these days. You can look at them and think about what you can take or omit to make your own document shine. Don’t even think about copying someone’s work, as your paper will be checked for plagiarism. Instead, showcase your personality and create your own unique style.

It’s worth creating a few drafts of the paper if necessary. Make sure you include only the most relevant and interesting information and omit any details that don’t correspond with your career goals or things you want to achieve.

Structuring your document will help the reader to understand the main points better and find the necessary details. Although this piece of writing can be creative, there still should be a certain structure so that your thoughts are well-organized and easy to understand.

The Structure of Career Goals Essay

Any essay of your career aspirations as well as a nursing career goals essay should consist of the following 5 paragraphs:

• The thesis statement. This is the first paragraph where you should tell your main point of writing and what you will tell the reader . Try to grab the attention of the prospective employer or admissions board from the very beginning. Don’t use generic phrases. Try to be creative and have a personal touch.
• In the second paragraph, explain who or what has influenced you or inspired you to have such career goals . Let’s suggest you want to write a nurse practitioner career goals essay sample. Were you the oldest of several kids and had to learn responsibility from an early age? Are you now willing to take care of and help others? Don’t hesitate to tell your own story.
• In the third paragraph, you can talk about your short-term career goals . If you are writing an essay for the college or university, explain how the chosen major will help you achieve your targets and what skills you should acquire to reach them.
• In the fourth paragraph, explain your long-term career goals . Don’t worry if these goals change in the future. Focus on what you can achieve or how you can help society. What difference can you make if you are given a chance?
• The last paragraph is used to make a short summary of the main points. Make an impressive conclusion so that the readers believe you.

Nurse Career Goals Essay Sample #1

This is a great example of an impressive career goals essay for a future nurse. It has a persuasive introduction, and thesis statement demonstrating why the writer is willing to continue her college education and find a part-time job.

More than that, the author explains her achievements and work experience. She understands that she needs to improve her skills and pursue a college degree in nursing to outshine the competition in the future and land a decent job.

She is sure that she is a relevant candidate to enter the college and receive a part-time position as she has 10 years of work experience and has already worked as a Certified Nurse Assistant and Home Health Aide.

If you need more inspiration to craft your own paper, here is another example of a well-written essay.

Career Goals Essay Sample #2

This nursing career goals essay sample is well-structured and contains all the necessary and relevant information to grab the reader’s attention. A strong thesis statement is eye-catching and tells about the writer’s aim to find a position in healthcare. She tells about her vast work experience starting from being a unit clerk and becoming a Preventive Nurse at the moment.

The writer has already had numerous jobs accepting new challenges and acquiring new skills to move up the career ladder. She clearly states the short-term goal of getting a Bachelor of Science in nursing, as well as a long-term goal of opening a care facility specializing in patients with Alzheimer’s disease.

The writer is sure she is a relevant candidate as she is a determined and skilled person who wants to grow and develop her abilities and help society.

Hopefully, these tips and samples will help you write your own unique career goals essay and pursue your dream!

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6 Common Career Goals + Examples

Use these examples of career goals to practice how you might answer the interview question, "What are your career goals?"

Many people may be interested in your career goals , but two parties (other than you) will be particularly invested in your idea of success: your potential employers and your current employer.

A potential employer may ask you about your goals in an interview—either directly or with the similarly popular, “Where do you see yourself in five years?” For a potential employer, knowing your goals can help them understand how a role fits into your career vision and how well that vision aligns with the company’s needs.

Your current employer started investing in your career goals from the moment they hired you, and the topic may come up during performance reviews. A supportive employer takes an active interest in helping you move toward your goals, which is beneficial both for you and for them.

In this article, we’ll take a closer look at these common examples of career goals:

Advancing to a leadership position

Becoming a thought leader

Working toward professional development

Shifting into a new career path

Experiencing career stability

Creating a career goal

What is a career goal?

A career goal is the ideal state that you aim for in your professional life. Career goals can be characterized as short-term or long-term, depending on how much time you anticipate working toward achieving your goal. Ultimately, achieving your short-term and long-term career goals will bring you closer to your career aspirations .

6 career goals examples

Below, you’ll find some examples of potential career goals and some ideas on how you might structure your short-term and long-term goals around these ultimate aims.

We'll also outline how you might talk about each goal. Whether you’re discussing your career goals during an interview or a performance review, aim to include these three pieces of information:

Your short-term and long-term goals

The steps you’re taking to achieve them

How those goals connect to your role and company (in an interview, this would be your future role and company, and in a performance review, this would be your current role and company)

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1. Advance to a leadership position.

Your specific path toward a leadership role greatly depends on your industry and where you’re starting out, and it can take many years to accomplish. Along the way, you may aim to accomplish some of these goals:

Short-term goals: Gain necessary experience with entry- and mid-level positions, attend leadership training, set up informational interviews with potential mentors and team leaders, network with cross-functional colleagues

Long-term goals: Get a promotion, earn a professional certificate or advanced degree, work toward a specific title

“What are your career goals?” sample answer: Currently, I’m working on a project to unify our internal analytics processes across data analysis, data science, and data engineering departments by liaising with representatives from each department to identify and address pain points. I’m also attending weekly leadership training sessions to build my managerial skills as I build the skills I need to ultimately become a Director of Analytics.

2. Become a thought leader.

Thought leaders exist in many areas within every industry, and their knowledge base can be expansive or niche. Depending on the type of thought leader you envision yourself becoming, you may aim to accomplish some of these goals:

Short-term goals: Attend specialty training sessions, take relevant classes, attend industry conferences, and build a social media following

Long-term goals: Earn a professional certificate or advanced degree, publish articles, write a book, speak at a conference

“What are your career goals?” sample answer: I’ve been taking online courses in social work from the University of Michigan to strengthen my knowledge base as I work with community organizers toward our team goals. I’m sharing our progress by writing for our company blog. In the next couple of years, I hope to apply for Michigan’s MSW program to make an even stronger impact on our company and community.

3. Work toward personal development.

Personal development, as it relates to your career goals, is about bringing your best version to your career. When talking about any of the following, remember to connect them back to the work you’re doing for your organization:

Short-term goals: Fill skill gaps with classes or training sessions, take on a new project at work, network with leaders you admire, find a mentor

Long-term goals: Lead with your values, learn a new skill, practice work-life balance , change careers

“What are your career goals?” sample answer: I’d like to be seen as a valued connector within our organization, so I’ve been meeting with people in different departments to determine how our lean IT team might better respond to their needs. Over the next few months, I’d like to lead more formal research into the matter and pilot a new request ticketing system.

4. Shift into a new career path.

Talking about a desire to change careers during a performance review can be tricky. You don’t need to share every detail of your career goal with your manager; it’s okay to stick to the transferable skills you are building. Here are some things you may work toward as you approach a career change:

Short-term goals: Research your desired career, gain necessary technical and workplace skills , earn a professional certificate, participate in a career bootcamp, request informational interviews

Long-term goals: Work toward a specific job title

“What are your career goals?” sample answer: I envision myself as a strong communicator, and I’d like to be selected to help with our team’s presentation during the next annual report meeting. I’ve been writing monthly progress recaps and distributing them on our team’s Slack channel to build my skills. I’m also practicing my PowerPoint skills in an online Microsoft 365 Fundamentals Specialization .

5. Experience career stability.

If your career goals aren’t your central life goals, you may be more focused on career stability rather than growth. Having a job that supports your broader life goals can be crucial. If you are working toward career stability, some of your goals may be:

Short-term goals: Hone skills that support stability in your role, build time management skills, build strong work relationships

Long-term goals: Earn a specific salary, get a job with strong benefits, practice work-life balance, build a strong reputation at work

“What are your career goals?” sample answer: My goal is to be seen as a strong colleague whom others view as reliable and attentive. I’ve been trying to welcome our newer coworkers by making myself available for any questions about our processes and compiling their inquiries into an employee playbook that they can reference and share.

6. Create a career goal.

Goals tend to shift over time as we learn more about ourselves and the world around us, and there will likely be times when you aren’t sure what your goal is. Not only is that normal, but it’s also a great time to explore your interests and think about your priorities in life. Here are some aims to consider:

Short-term goals: Attend seminars and training sessions, take a class, explore a hobby, learn a new skill, research various career paths, request informational interviews, network with people in different industries, find a career coach

Long-term goals: Master a new skill, incorporate a new skill into your career, find a mentor

“What are your career goals?” sample answer: I recently earned my psychology degree and am rediscovering my love of design. I’m currently exploring ways to integrate both into my career. I’ve started taking introductory UX design courses and reading popular UX blogs . I’m hoping to connect with some UI designers within the company over the next few months to hear more about their experiences and responsibilities.

Start achieving your goals

Continuing to learn is an essential part of working toward any goal. If you find that your career goals require a specific area of knowledge, consider earning an online Professional Certificate with Coursera. Become job-ready in areas like data analysis, social media marketing, and UX design with courses from industry leaders like Google, Meta, and IBM. You’ll be able to learn at your own pace from anywhere with an internet connection and gain hands-on experience working with the skills you’re learning.

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Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact...

This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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Principal Writer

Don’t underestimate the outsized impact of short-term goals

If long-term goals are the destination, short-term goals are the roadmap.

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Whether you realize it or not, you probably already set quite a few short-term goals for yourself.

You want to sort your to-do list before your morning meeting. You want to go for a walk over lunch at least three days this week. You want to land five speaking opportunities this quarter. 

Throughout your day, week, month, or year, you set small-in-scope, attainable finish lines that give you a little boost of forward momentum. Those are short-term goals. But what exactly makes these bite-sized objectives so helpful? 

Let’s explore the power behind short-term goal-setting – and how you can hack these goals to boost your own motivation and sense of satisfaction.

What is a short-term goal?

A short-term goal is exactly what it sounds like: it’s something that you want to accomplish in the relatively near future. 

Simple enough, but it’s worth digging a little further into the mechanics of this type of goal. A short-term goal:

• Can be accomplished in a short timeframe (most experts say within a year or less)
• Details a specific action to take or target to accomplish
• Supports a broader vision for your career or life

Here are a few short-term goals – both personal and professional – to get your own wheels turning: 

Short-term career goal examples

• Complete company’s three-month leadership training program
• Lead a cross-functional project this quarter
• Provide praise and positive feedback to at least one employee per week this month

Short-term personal goal examples

• Stretch every day this week
• Read two books this month
• Pay off car loan by the end of the year

Long-term goals vs. short-term goals: What’s the difference? 

So how do short-term goals stack up against long-term counterparts? It’s easy to think about them in terms of duration – short-term goals impact the near future and long-term goals look further out. But to get a more nuanced handle on the difference between short-term and long-term goals, it’s better to think about their intent :

• Long-term goals reflect your overall values, beliefs, and desires.
• Short-term goals are the specific actions you take to pursue those broader ambitions.

If your short-term goal is to complete your company’s leadership training program, that might feed your long-term goal of moving into a management position. Or your short-term goal might be to pay off your car loan because your long-term goal is to be debt-free.

Why bother setting short-term goals?

If you have your sights set on a faraway finish line anyway (whether that’s a promotion, financial independence, or something else), what’s the point of making pit stops along the way? Short-term goal setting is beneficial for a few important reasons. 

1. Short-term goals are more motivating

Use motivation theory to inspire your team’s best work

Anybody who’s ever set a New Year’s resolution (and then kissed it goodbye come February) will admit that it’s tough to muster the gumption to actually achieve a goal. Fortunately, short-term ambitions can give your motivation a much-needed boost.

You can thank the neurotransmitter dopamine for that. While it’s typically thought of as the feel-good brain chemical that’s released in response to a reward, research shows that it’s actually closely tied to motivation too. Dopamine is what pushes us to seek the reward in the first place.

Your brain knows that it feels good to accomplish things – it wants to cross that finish line. So, you’ll not only get a dopamine spike when you set the goal, but also when you’re close to achieving it . 

Basically, your brain would much prefer an immediate celebration over delayed gratification, and short-term goals offer a more instant reward. 

2. Short-term goals make the process feel more manageable

What feels easier? Going for a 30-minute walk today or training for an entire marathon? Even elite runners will likely admit that the walk requires a lot less sweat (both literally and figuratively).

Pursuing our goals often requires changing our behavior , whether that’s in big or small ways. And even on a good day, altering our habits, attitudes, and actions is tough. Short-term goals make it all feel a little more doable, not by changing your lofty and intimidating goals, but by dividing them into more attainable guideposts. 

3. Short-term goals give you an action plan

It’s easy to figure out where you want to go – getting there is the hard part. While setting a long-term goal pinpoints the target, it doesn’t actually fuel your journey.

That’s why you need short-term goals too. They detail the smaller behaviors and actions you need to take to move toward your long-term objectives. 

If long-term goals are the destination, short-term goals are the roadmap. 

4. Short-term goals allow for regular reflection and adjustments

Much like your desires and values, your goals will change over time. In addition to short-term goals serving as milestones when you can celebrate your progress, they also provide an opportunity for reflection.

How do you feel accomplishing this goal? Is it as rewarding as you thought it would be? Why or why not? Does it still align with your overarching vision?  

That’s not to say you need to sit yourself down for in-depth self-analysis every time you check something off your list. Sometimes it’s just a gut check that occurs naturally. 

If you finish that leadership program and feel drained rather than energized? That’s an indicator that you should reevaluate if you want to move into a management position at all, or if perhaps your aspirations have shifted somewhere along the way.

Better to change course now than when you’re at the end of the road.

How to set motivating short-term goals

How to write SMART goals

Short-term goals are more action-oriented than your longer-term objectives. But then what separates them from all of the tasks that you frantically scribble on your daily to-do list? Short-term goal setting requires a little more thought and intentionality than jotting down every task you need to check off that day. One of the best ways to ensure you’re investing the right amount of planning is by using the SMART goal framework .

In case you haven’t heard of SMART before, it’s an acronym to help you remember that your goals should be: 

• Specific: Be clear about what exactly needs to be accomplished. In the case of short-term goals, this should be an explicit action you want to take.
• Measurable: Include a quantifiable benchmark so you’ll know when you’re successful.
• Achievable: Especially since your short-term goals don’t stretch on forever, you need to confirm that they’re realistically attainable in a shorter time frame.
• Relevant: Remember that your short-term goals are intended to support something bigger, so they need to be relevant to your overall vision.
• Time-bound: Every goal needs a deadline—and that’s especially true for short-term goals. What’s the end date for when you need to take that action?

Most of the short-term goal examples we listed above already incorporate elements of the SMART framework, but we can expand on them further to provide more helpful details. Here’s what that could look like: 

SMART short-term career goal examples

• Complete company’s three-month leadership training program this May
• Kick off a cross-functional project involving at least three teams by the end of the quarter
• Provide praise and positive feedback in-person or in writing to at least one employee per week this month

SMART short-term personal goal examples

• Stretch for at least 10 minutes every day this week
• Read two books (one fiction and one non-fiction) by the end of the month
• Pay off remaining $4,000 balance on car loan by the end of the year

Short-term goals might not look years down the line, but that doesn’t mean they aren’t worthy of some careful thought and planning. The SMART goal framework will help you set meaningful targets, rather than hollow or trivial to-dos. 

Short-term goals: So much more than quick wins

Yes, short-term goals are objectives you set for the near future – but they’re so much more than low-hanging fruit you can grab for some instant gratification and a quick hit of dopamine.

Short-term goals give you a detailed action plan to realize your bigger ambitions and values. And they give you plenty of opportunities to reflect on whether the path you’re on is the one you actually want to stay on. 

That’s a pretty big impact for a supposedly small goal.

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Good Short Term Goals Essay Example

Type of paper: Essay

Topic: Finance , Industry , Real Estate , Estate , Education , Knowledge , Management , Skills

Words: 1100

Published: 2020/09/19

My priority in the short term lies in affording myself opportunities to gain expertise and experience in finance and management, which I can leverage in the subsequent years to build a successful career. To this end, I intend to start out in an industry that is both demand and draws directly on the principles, concepts, analytical tools and methods that I have gained in my course. I hope to start out in the banking industry, but specialize in real estate financing and investment. The banking industry will allow me to utilize the financial analysis tools that I have already gained in my course, which will ensure that I master and deploy them in my future career endeavours. To consolidate my knowledge and skills in real estate finance even further, I believe an MSc (Finance) is an excellent launching pad, which will give me a grasp of the conceptual and practical building blocks of real financing and industry. I hope to consolidate my knowledge on default risk, its measurement and management, chain financing and other aspects that I am convinced are critical to building a successful career as a real estate financier, manager and developer.

The labour market, and especially the financial industry, has grown fiercely competitive and innovative. The industry is changing due to new technologies, financial market liberalization and globalization, innovation and sheer competition from players. The 2007/8 global economic crisis is illustrative of ensuing revolution in the industry as well as how failures by key players to correctly estimate credit risks correctly literally brought the industry and the global economy to its knees. While I have gained considerable knowledge and skills in my undergraduate studies, I believe that to move to another level and to be competitive in this industry, I need further knowledge and skills. I know I am bound to make mistakes in my work and my career, and I hope that I do make them, because this way, I can learn and prevent catastrophes such as the one in 2007/8. MSc. (Finance)’s strong technical basis is a major attraction to me, and I intend to avail myself any opportunities to put my knowledge to practical use.

Medium Term Career Goals

My insistence on gaining knowledge and experience in real estate financing is driven by my intention to build a career in real estate portfolio management in China. Specifically, I expect to be part of a consultancy, set up my own consultancy or play other technical advisory role for investment funds on financial aspects. Predictably, this requires immense technical knowledge and experience in real estate finance, the real estate industry and the general financial industry. I believe that courses in Investment and Portfolio Management, Portfolio Management, the real estate industry and other associated areas, as well as my practice as a banker, will go a long way in equipping me to excel. Other specialist courses that I am interested in include Structured Credit and Equity, Fixed Income Securities, and Private Wealth Management. With a young and promising real estate market in China, conduits like REITs are expanding rapidly. It is expected that innovative new instruments and products will increasingly depend on excellent quantitative finance knowledge. As such, I am persuaded that an MSc. As well as its flexibility will give me the technical muscle to take full advantage of the emerging opportunities in the industry.

Success in the banking and real estate industries is heavily dependent on excellent understanding of practical aspects, and I am on course to achieve this, having landed an exciting internship at Roly. This internship has given me hands-on experience in retail and commercial loaning and credit assessment of actual real estate projects financed by HKBEA. I had the incredible fortune of developing a full risk appraisal report for a client, before compiling a report with my own assessment and recommendations that were fully adopted. Subsequent to the loan agreement, I was tasked with managing the process with the customer along with my immediate manager. Working on this report and managing the portfolio afforded me rewarding opportunities to conduct extensive research on the real estate and finance industries, as well as the economy as a whole. This exposure ultimately decided my mind to pursue a career in real estate, even though I had never considered it before. My research while working on the project revealed many exciting facts on the real estate industry as well as the usefulness of analytical financial tools that I gained during my undergraduate studies. I thought I would do best with an MSc Finance degree as against a similar qualification in real estate.

2.1 Long-term Career Goal I intend to go on and earn a Ph.D., after which I hope to work as a fund manager in a technical capacity. I am particularly drawn to the possibility of specializing in researching and developing new and innovative products to existing portfolios, building expertise in complex project analysis (e.g. structured credit instruments and derivatives). I notice that traditional Markowitz-style portfolio optimization techniques lack the requisite flexibility to analyze derivatives and other complex instruments. Consequently, I think it may be exciting to develop integrative investment analysis frameworks that can be used to optimize bonds, derivatives, equities and other intricate instruments without having to develop numerous analytical techniques for every instrument. I hope that I can bring my technical expertise and experience to bear in developing specialist knowledge in technical investment analysis for financial institutions (including hedge funds). 2.2 Skills I have been certain to develop strong technical ability in analytical methods and theory, including by taking courses in econometrics, computational finance, business finance and quantitative methods. As a testament to my determination, I passed all these courses with nothing less than first-class grades. I have also pursued further, independent studies in portfolio management, besides building and testing my own Markowitz models in Microsoft Excel, using a variety of resources. The second most critical skill in achieving my long-term career goal is the versatility in the application of my knowledge. With the industry, technology, theory and tools changing by the day, my success in the finance and real estate finance industries is dependent on my ability to constantly adapt my knowledge to match the specific industry and personal goals. To this end, I have set out to equip myself with practical knowledge in finance, general knowledge on the industry, the Chinese and global economies, as well as a range of other aspects of practice. I firmly believe that while technical analysis is contrary to weak form market efficiency, it offers insight on market operation and versatility necessary to succeed in the industry.

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My Short-Term and Long-Term Goals

Determination is an integral part of my character, which helps me in reaching goals , as each and every time I take up something new, I am determined in my success. This very trait of my character identifies me as a personality, and I am more than convinced that I would not have achieved everything I have now without it. That’s what my Goals in life essay is going to be about.

When it comes to some long-term goals , I have also made up my mind. I am convinced that the best source of investment is knowledge. That’s the reason why I’ve decided to enroll in Spanish courses and study the language. Taking into account that the contemporary world has been developing with enormous speed, Spanish language has penetrated almost all the countries. The vast majority of countries all over the world are using Spanish as their official language. I am not sure whether I will need it in my future work, but I am determined that it will help me in the future immensely anyway: while travelling, meeting new people, reading authentic literature or even watching films, let alone opening new horizons.

As has already been mentioned, I am an extremely determined person! I do set clear targets, and I am convinced that whatever happens, I will do my best to succeed…

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