best words to use in cover letter

The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

15 Cover Letter Templates to Perfect Your Next Job Application

The Ultimate Guide to Writing a Cover Letter

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Eight Cover Letter Greetings for Every Situation

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How to write a great cover letter in 2024: tips and structure

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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The Best Words to Use in Your Cover Letter & Resume

• Cover Letters
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The objectives of a software engineer's resume, can you be an advanced practice nurse without a master's degree.

• The Negative Effects of Quitting a Job
• How to Write a Resume, Cover Letter & List of References

When you create a resume and cover letter, specific word choices help your resume stand out from the competition. Tailoring your content to fit the job description and including key words reflects your ability to identify job demands associated with the position. Some employers use scanning programs to locate the best resumes and reject those that don't meet minimal standards. Effective wording helps ensure your resume doesn't get rejected or sent to the bottom of the pile.

Action Verbs

When you write a resume and cover letter, action verbs show a hiring manager that you're proactive and assertive when it comes to job responsibilities. According to Boston College Career Center, action verbs such as coordinated, developed, supervised, drafted, formulated, approved, organized, and implemented give your resume power and direction. Without effective action verbs, your resume sounds weak, passive and lethargic. You want your words to jump off the page, encouraging a hiring manager to contact you for an interview.

Keywords are words that are relevant to a specific job title and related job responsibilities. Most keywords are used in the initial job description, so repeating and prioritizing those words in your resume and cover letter increases your chances of getting a favorable review. In large corporations and high-profile organizations, human resources departments often use high-tech, keyword-search software programs to scan electronic resume submissions for specific skill sets. According to the Career Center at Florida State University (FSU), without incorporating job-relevant keywords into your resume and cover letter, your documents might get rejected as insufficient, unskilled or unqualified submissions.

Specific Skills

Choose words that link your specific skill sets to the job description. The FSU Career Center recommends describing skill sets using action verbs and specific job-relevant nouns rather than vague clauses. For example, "trained new employees" is a better way to say "responsible for training," and "created financial reports" is more descriptive than "responsible for reporting." Be sure to list any skills you have that are detailed in the job description. If the job description says "responsible for scheduling work shifts and performing administrative duties," you might write, "scheduled multiple work shifts, created productivity reports, and communicated with clients and staff on a daily basis."

Recognizable Words

When in doubt, opt for recognizable words over obscure words or advanced vocabulary terms. Unless the position is highly technical or highly specialized, avoid terminology that might not be familiar to the average person -- or average computer program. Once again, computerized scanning programs could be problematic. They might not recognize unusual words, words in a foreign (non-English) language, or words that aren't found in most dictionaries or thesauruses. If a simple word is available and doesn't sound juvenile or uneducated in the context of the sentence, choose it over an obscure one.

• Boston College Career Center: Resume Action Verbs
• The Career Center Florida State University: Writing a Resume
• University of Washington Access Careers: Six Steps to a Great Cover Letter

As curriculum developer and educator, Kristine Tucker has enjoyed the plethora of English assignments she's read (and graded!) over the years. Her experiences as vice-president of an energy consulting firm have given her the opportunity to explore business writing and HR. Tucker has a BA and holds Ohio teaching credentials.

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• Cover Letters

How to Choose the Right Greeting for Your Cover Letter

Cover Letter Greetings to Avoid

When you have a contact person.

• When You Don't Have a Contact Person

Examples of General Salutations

• When to Use 'Dear' in a Cover Letter
• Writing a Cover Letter Salutation

Concluding Your Letter

Cover letter example, sending your letter.

Hilary Allison / The Balance 

A salutation is the greeting at the beginning of a cover letter that is included with a resume when applying for a job. When you're  writing a cover letter  or sending an  email message  to apply for a job, it's important to include an appropriate greeting at the beginning to set the tone for your letter, which should be professional and appropriate.

The greeting is the first thing the recipient will see  when they read your cover letter . Therefore, it's important for you to convey the appropriate level of familiarity and respect.

Using casual greetings, such as “Hello” and “Hi” can make your letter seem unprofessional. Reserve these casual greetings for personal email and refrain from using them in your cover letter unless you are very familiar with the recipient. Such greetings are simply too informal—not the most professional way to begin the conversation if you’re looking to land a job.

“Hi” is appropriate only in casual email correspondence with people you personally know well. For example, if you're checking in with a close friend to find out if they've heard of a job opening at their company. "Hello" is appropriate only in email correspondence. It should be used primarily for people you know well but can be used in very casual circumstances.

Beginning your correspondence “To Whom It May Concern,” on the other hand, may seem too impersonal and make the hiring manager believe you do not care enough to find out whom you should be addressing. The only time to use " To Whom It May Concern " as a cover letter greeting is when you simply cannot find out the specific person to whom you are writing.

You should, of course, make every effort to find the name of a contact in the specific department in which you are interested. When making an inquiry  with a company for unadvertised openings, this greeting may be most appropriate.

The following is a list of letter salutation examples that are appropriate for cover letters and other employment-related correspondence when you have the name of a contact.

• Dear Mr. Jones
• Dear Ms. Brown
• Dear Riley Doe
• Dear Dr. Haven
• Dear Professor Lawrence

When You Don't Have a Contact Person

If this information was not provided in the job announcement and you cannot find it on the company’s web site, then you may be able to call the company, ask to be forwarded to their Human Resources department (if they have one), explain that you will be applying for a job there, and ask for the name of their hiring manager.

Always make every effort to find a contact name to use in your letter. It leaves a good impression on the hiring manager if you have taken the time to use their name, especially if you needed to work a little to find it.

LinkedIn is also a great tool to find out the name of the hiring manager. You can do a search for the company you are applying to with one or two keywords that would describe the person hiring for the position. Scroll down the list until you find the person who fits the criteria. This approach may help you pinpoint the appropriate contact person.

Many companies don't list a contact person when they post jobs, because they have a team of hiring staff who sort through cover letters and resumes before passing them to the hiring manager for the appropriate department. They prefer to leave the hiring manager anonymous until he or she contacts you for an interview.

An organization may also not want to disclose who the hiring manager is to avoid emails and phone calls from applicants, particularly if they anticipate receiving a large number of applications from potential job candidates. So, don't worry if you can't find someone to address your letter to. It will be forwarded to the correct department and recipient.

If you don't have a contact person at the company, either leave off the salutation from your cover letter and start with the first paragraph  of your letter or, better yet, use a general salutation.

When using a general salutation, capitalize the nouns.

• Dear Hiring Manager
• To Whom It May Concern
• Dear Human Resources Manager
• Dear Sir or Madam
• Dear [Company Name] Recruiter

When to Use 'Dear' in a Cover Letter

It is appropriate to use “Dear” in most circumstances, such as when the potential employer is someone you know well, or they are a business acquaintance. Follow these tips on choosing the right greeting:

• For people who you know well on a first-name basis, it's okay to use their first name only. For a business acquaintance or associate, use their first name if you met them more than once and addressed them by their first name.
• For potential employers, use Mr., Ms. or Dr., unless you have been instructed otherwise. Even if you know a woman is married, it is safer to use “Ms.” as opposed to “Mrs.,” as the latter may be offensive in certain circumstances.
• If you are unsure of the appropriate greeting, play it safe and use Mr./Ms./Dr. [last name] or Mr./Ms./Dr. [first name, last name].

How to Write a Cover Letter Salutation

Standard business correspondence formatting requires that, after providing your own contact information and the date of your letter, you then write down your contact person’s name, the company’s name, and the company’s address.

The formal salutation/greeting comes next: “Dear [Contact Person’s name].” If you have a contact person for your letter, include their personal title and name in the salutation (i.e. "Dear Mr. Franklin"). If you are unsure of the reader's gender, simply state their full name and avoid the personal title (i.e. "Dear Jamie Smith"). Follow the salutation with a colon or comma, leave one line blank, and then start the first paragraph of your letter on the following line.

Your letter greeting has the potential to improve your chances of getting an interview. To enhance your candidacy, make sure your  cover letter  maintains a professional appearance and offers relevant information, including your qualifications for the position. Choose the appropriate closing and always thank the reader for their time and consideration.

This is a cover letter salutation example. Download the salutation cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter With Salutation Example (Text Version)

Alex Applicant 123 Main Street Anytown, CA 12345 555-555-5555 alex.applicant@email.com

September 1, 2018

Brett Lee Nurse Manager St. Ansgar Hospital 123 Business Rd. Business City, NY 54321

Dear Mr. Lee:

I am writing to apply for the position of nursing attendant, as advertised on the St. Ansgar Hospital website. As a trained nursing assistant who is fulfilled by working with patients and staff, and by helping people, I would be a great asset to your nursing staff.

I completed my nurse assistant program in June of 20XX, and I also have a nurse attendant certificate from the state of New York. I have been working part-time at Dr. Ellen Mueller’s primary care office in Smithtown, NY, for the past year, so I am experienced in working with patients. In addition, I am diligent about my responsibilities, and I have a flexible schedule which enables me to work almost any hours that you need.

I’ve attached my resume so that you can review my education and experience. I hope to hear from you soon. Thank you very much for your time and consideration.

Respectfully,

Signature (hard copy letter)

Alex Applicant

When you are sending your letter via email, include the reason you are writing in the subject line of your message:

Subject: First Name Last Name – Nurse Attendant Position

List yourcontact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number

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Best Words To Describe Yourself (For Resumes, Cover Letters, and Interviews)

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Using the right words can make a huge difference in a resume, cover letter , or interview. You only get a show time to sell yourself as a candidate, meaning that picking the right descriptors can make a huge difference. Make sure to use strong adjectives, action words, power words, and language specific to your industry when describing yourself.

Word choice in a resume and cover letter are extremely important, as they’re both short documents that need to impress a hiring manager in a hurry. If you’re writing a resume, cover letter, or going to an interview and want to know the right adjectives to use, then keep reading.

Key Takeaways

You can use action verbs, industry-specific skill words, and powerful adjectives to describe yourself in resumes, cover letters, and interviews.

Stay away from buzzwords, slang terms, and hyperbolic descriptors.

Incorporate keywords from the job description into your resume and cover letter in order to get past ATS filters and to a real person.

Power words are words that evoke an emotional reaction. They’re often used in marketing techniques, but can also be useful for resumes, cover letters, and interviews.

The best words to use to describe yourself

Tips for using power words in your resume, tips for incorporate power words into your cover letter, how to answer “how would you describe yourself” at a job interview, example answers to “how would you describe yourself”, resume-killing phrases to avoid, best words to describe yourself faqs, ask the experts.

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It’s important to use evocative words when describing your personality, skills, or accomplishments. You have to make sure you don’t go overboard, but be sure to use active voice and powerful adjectives. You want to sound proactive and results-oriented.

Emphasize using these types of words:

Strong verbs. On your resume, you want to make sure that you start your sentence with a verb, and the stronger the better.

For instance: Arranged and organized weekly team meetings.

Rather than: Responsible for arranging and holding weekly meetings.

The first once sounds much more proactive and punchier, emphasizing the active part of your duties. A well-written cover letter will prioritize stronger verbs as well, as will an interviewer . For instance, replace commonly used verbs with stronger one, such as:

Change cut costs to decreased, streamlined, economized, reduced expenses, or controlled costs

Replace led with: orchestrated, conducted, directed, or spearheaded

Created with designed, crafted, developed, formulated, or conceptualized

Boosted with increased, accelerated, drove, improved, or optimized

Improved with advanced, enhanced, increased, or strengthened

Trained with facilitated, educated, instructed, taught, guided, or coached

Industry skill words

If you want to catch a recruiter ’s attention, consider what industry you’re in. There are certain skills or keywords that show your expertise in a particular industry and are likely to be skills that hiring managers are looking for. It also shows that you’re familiar with the skills and expertise required in the job you’re applying for.

Here are a few examples:

Sales: relationship building, negotiation, persuasive communication, prospecting, closing, territory development

Management: leadership, supervisory skills, coaching, mentoring

Marketing: SEO, conversion optimization, email marketing, content marketing

Accounting: taxation compliance, automatic data processing (ADP), reconciliation, accounts payable, accounts receivable , return on assets

Project management: budget management, proposal writing, compliance, vendor management, risk mitigation

Administration: attention to detail, creating macros, confidentiality, Microsoft Office suite, scheduling

Engineering: quality control , troubleshooting, materials management, research and development, systems integration

Web development: graphic design, user experience, e-commerce, web design, front end/back end, Java, HTML/CSS

Finding these industry-related keywords is easier than you think. Just do a quick Google search for the job openings in that industry. Read the job descriptions and look for any keywords that stand out. Jot down any that describe the qualifications and skills that you have.

Or, even better, identify keywords from a specific job description. Then include these keywords in your resume. When you know what your potential employers are looking for , it’s easy to reverse engineer your resume to show you are a perfect match for their needs.

Powerful Adjectives

When you are writing your resume you want to come across as a rock star, but not sound like a commercial. You need to strike that perfect balance between strong and enticing and blatantly promotional. Choosing the right adjectives for your resume summary statement and the body of your resume will help you find that sweet spot.

Employers are looking to attract and retain top talent. Leadership shows that you have initiative and can drive results for their organization.

You don’t want to use the word leadership over and over. You want to vary it a bit. Here are some words to describe your leadership qualities. Below are a couple of examples. Leadership Adjectives:

Authoritative

Goal-Oriented

Teamwork Adjectives:

Deadline Driven

Detail Oriented

Communication Skills

Collaborative

Cross-functional

Team-player

Using power words, strong verbs, and powerful adjectives are a great way to catch a recruiter’s attention — so long as you don’t overdo it. There are ways that you can incorporate strong language into a resume more effectively, and here are tips to writing up an excellent resume.

Be concise. Short pithy sentences beat longer sentences. Simple direct sentences have more power.

Keep bullet points to one line. Try not to have bullet points wrap around. Shorten them to one line if possible.

Eliminate any widows. A widow is a single word that is wrapped around and is alone on the next line. Don’t do this:

Spearheaded initiative to go green and eliminate delivery truck gas emissions by August 2021

Include ATS friendly words. You may have the best resume in the world, but if your resume is not ATS-friendly , it may never be seen by the potential employer. ATS stands for applicant tracking system and is the robot filter that companies use to handle large amounts of resumes — you need to make it past the filter to be seen.

If you want to get your resume seen, you’ll want to include the right ATS keywords. You write resumes both for people and for the applicant tracking system. Many bigger companies scan and search through resumes pulling top applicants to the top. If your resume doesn’t make it through the ATS system, it may never be seen by a recruiter or hiring manager.

The keywords that the ATS system checks for are determined by the future employer. That’s why it’s important to closely read a job description, look for keywords, and include these keywords in your resume.

Cover letters are where you showcase both your writing skills and other interests and skills that don’t fit well into your resume. That means that it’s your employer’s first introduction to you as more than just a list of skills. Here are some ways to use power words to ensure you have an engaging cover letter.

Focus on the opening line . The first line of the cover letter is where you can hook your reader . Make sure that it’s powerful and gives them an idea of why you’re interested in the job. Don’t be afraid to be enthusiastic, so long as you maintain professionalism.

Don’t just rehash your resume. Your cover letter isn’t just your resume in paragraph form. Make sure to include skills and interests that aren’t in the cover letter. Once again, pay attention to industry skills, and the verbs and adjectives you use.

Showcase your passion. Part of a cover letter’s job is making you interesting. Don’t list any interesting thing about yourself — try to make it relevant to the job. But beyond that, draw in whatever passion or interest you have and make it applicable to the job you’re applying for.

Add a call to action. Don’t forget to add a call to action. This can be as simple as saying you look forward to hearing from them, or it can be that you are excited to discuss your qualifications in an interview. But make sure to use strong verbs and active voice.

Make sure it’s ATS friendly. Not every ATS will scan cover letters, but that does’t mean that you should overlook the importance of keywords. Make sure to put both industry specific keywords as well as ones listed on the job description. If the ATS does scan your cover letter, it’ll show you to be eminently qualified.

It’s always difficult to balance being underprepared for an interview and coming off overly scripted. That means that you need to consider what you know about the position and the company and come up with good off-the-cuff answers, which is a difficult skill to master. But here are some ways to help you answer this question.

Get to the point and stay relevant. It can be easy to go off on a tangent when this question comes up. Get straight to the point and give one or two personality traits that showcase the professional skills you feel the employer values most.

Be honest. Of course, it’s not just about telling the interviewer what you think they want to hear. You’re not doing anyone any favors by lying about your personality or work style . Answer honestly so that both you and the hiring manager can decide whether the job is a good fit for you.

Pick universally likeable traits. Words like “authoritative” or “tolerant” might be positive to some, but others might read negative traits into them. Instead, stick with personal qualities that everyone can agree are positive, like “collaborative,” “curious,” or “diligent.”

Give context. This is the most important part of your answer. It’s not enough to simply rattle off a few adjectives and call it a day. The interviewer will appreciate a story in which the descriptive words come to life.

For example, if you describe yourself as persistent, describe a professional situation in which your persistence paid off with fantastic results.

I would describe myself as a team player who always puts big-picture objectives over personal gain. When I was working on a design project with other graphic designers, we realized late in production that there a number of small, difficult-to-ingrain elements that we failed to implement. While it was a group mistake, I took up the extra work to make sure that the other designers could start work on the client’s next project. That client ended up being impressed with our attention to detail and remains a customer to this day.

Persistence is what sets me apart. When I had a dream for a social media marketing campaign, I worked tirelessly at it. For months, we saw no traction as posts went un-shared and engagement was rock bottom. While I was by no means an expert on this part of digital marketing, I made it a goal to seek out advice and study up on best practices. After six months and countless trials and errors, I was able to earn us over 15,000 subscribers and engagement had gone up by over 1000%. When I know an idea is a winner, I’ll stop at nothing to make it a reality.

My biggest asset is my creativity, and it’s a word my former supervisor used to describe me a lot. We once had a project that involved coding multiple landing pages with similar assets. When I saw that this was going to be a long-term project, I took a few hours to write a Python script that could automate a lot of the grunt work while ensuring consistency. Nobody had approached the problem that way or indicated that this was a possible solution, but my manager was impressed. She credited this creative idea as saving over $10,000 in hours of labor.

As an executive assistant , I find that organization is the trait that defines me in my professional life. When you have a boss who handles dozens of client accounts worth over $1M, you need to make sure that each and every client is receiving the attention they need, when they need it. By creating a master spreadsheet that included all important information, and condensing that master list into highly readable notes for the VP of sales, I was able to streamline client meetings and account management.

You know the feeling you get when your parents try to use phrases to be cool? Like when your mom is hanging out with you and your friends and says something is “sick”. It’s kind of icky, inappropriate, and disgusting. That’s how hiring managers feel when you use buzzwords on a resume.

Are resume buzzwords worth it ? Many of these phrases were cool in their day, but now, these cliches have seriously lost their staying power and it’s time to retire them.

Are you guilty of using any of the following outdated terms? Here are the resume buzzwords and things to avoid putting on a resume .

If you don’t want to make recruiters cringe, explain what you mean in engaging conversational language. Don’t lean on these overused terms.

How do you describe yourself in a resume?

You describe yourself in a resume by using action words, industry-specific skills, and powerful adjectives throughout it. By making the most of the words you use to describe your goals and accomplishments, you can give hiring managers a solid understanding of who you are and what you’re about.

What are three words to describe yourself for a job?

Three words to describe yourself for a job are “motivated,” “reliable,” and “strategic.” There are plenty of other words out there to describe you as well, but these are likely to please almost any employer (just make sure they actually describe you before you use them).

How can I describe myself in one word?

You can describe yourself in one word by choosing a word that can be applied to you in many situations. For example, “tenacious” and “positive” are both words that you can exemplify in a variety of settings.

What are good action words to use on a resume?

Good action words to use on a resume include words like “achieved,” “conducted,” and “assisted.” Use stronger words that evoke more specific meanings, and avoid more bland terms like “managed” or “worked on.”

University of Colorado Boulder – Action Verbs to Use on Your Resume

Harvard Business Review — How to Respond to “So, Tell Me About Yourself” In a Job Interview

Forbes — 34 Words and Phrases That Scream ‘I’m a Leader’ on Resumes

What tips would you give to optimize a resume?

Bill Gutches The Path To Inkc

In an Overview or Value Proposition, use power verbs to start each bullet or statement and be sure to quantify the amount of benefit your client / employer received as a result of your work.

Make sure the Start and Stop dates for each Employer or Contract are contiguous: that there are no gaps in the work timeline.

Create a unique resume with appropriate key phrases for each application so that the words in the resume match as closely as possible to the job description you are applying for.

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Hope Stebbins is an experienced writer and editor within the field of finance and contracts, sales, and business operations. She combines operational analysis with creativity to develop compelling written content. She received her Bachelor of Arts degree in English from Eastern University.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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The 5 Best Cover Letter Generators to Land Your Next Job

Table of contents

Job seekers HATE writing cover letters. 

58% consider it unnecessary and dreadful. Whereas, 45% refuse to submit it along with their job application. 

Some believe hiring managers barely glance at them. Whereas, some find it incredibly hard to tailor each cover letter to specific job positions and companies. 

Another widely common reason is that a lot of job seekers are too lazy to write one.

However, recruiters have a very different opinion. 

45% of recruiters believe that not attaching a cover letter along with your job application could instantly get you rejected. In fact, 26% read cover letters thoroughly and think they play an important role in the hiring decision.

According to recruiters/hiring managers, cover letters help them understand a candidate’s motivation, get a sense of their communication skills, and know their personality - these are things that a resume can’t convey effectively. 

A cover letter is an extension of a candidate’s resume. Even though not all recruiters read cover letters, the ones that do take them seriously. 

This means, if you don’t submit a cover letter along with your application, you’re likely to miss out on opportunities where it’s deemed crucial.

But Writing Cover Letters is So Time-Consuming, Right?

Yes, writing cover-letters is time-consuming. 

You need to modify your cover letter such that it aligns with each specific job role and the company's values and culture. To show hiring managers that you took the much-required effort to study the company and position. And list qualities or experiences that weren't explicitly mentioned in your resume.

Due to the excessive time required, many candidates prefer not to attach a cover letter along with their resume. 

Some even attach the same cover letter to every job application they submit. But my two cents - hiring managers can recognize a generic cover letter from a mile away. So don’t make this mistake.

Lastly, to increase the chances of landing a job, make sure your cover letter is well-formatted, free of grammatical or spelling errors, and concise.

Here’s an example of a cover letter a recruiter shared with us filled with so many grammatical errors (we highlighted a few of them). 

For the sake of confidentiality, we replaced the company name with “XYZ” and other related information as well.

So, we added this draft to Wordtune, our AI-powered cover letter generator and editor. 

Wordtune improved this cover letter by:

• Fixing all the grammatical errors
• Improving its structure by offering rewrite suggestions in different tones.

Get Wordtune for free > Get Wordtune for free >

But Wordtune isn’t the only cover letter generator in the market. There are several others like Zety, ResumeLab, Resume.io and CVShaper.

In this guide, we’ll share results from a test we conducted recently. We tested five cover-letter generators to determine which one stands out in terms of quality, user-friendliness, and customization capabilities.

Sharing our experience with the top five cover letter generators 

Last month, we stress-tested the following cover-letter generators:

• Zety (Paid)
• Wordtune (Free & Paid)
• ResumeLab (Paid)
• Resume.io (Paid)
• CVShaper (Free)

Let’s dive into each one-by-one:

1. Zety (Paid)

Zety is a popular choice among job seekers for creating cover letters due to several reasons. Some of them are:

• Zety offers a user-friendly interface to make the entire process smooth and straightforward.
• The cover letter generator provides a wide range of templates to choose from. 
• They also have a vast library of resources, including examples and actionable tips, on their website to provide inspiration to job seekers.
• Zety’s Cover Letter Builder asks a variety of questions to help job seekers build relevant and impactful cover letters. 

Let’s give you a step-by-step breakdown of creating a cover letter using Zety:

First, launch Zety’s Cover Letter Builder .

Click “Create My Cover Letter.”

Enter your First and Last Name. And choose a template from the list.

Next, you’ll be given two options: 

• Create a New Cover Letter - start from scratch.
• Upload From Resume - Zety will take information from your resume. 

In this case, we’ll go with the first option “Create a New Cover Letter.”  

Feel free to go with the other option for yourself.

Once selected, click “Continue.”

 Zety’s Cover Letter Builder questionnaire is categorized into four groups:

• Target Jobs - in this category, I was asked if I had any specific job in mind and what the desired position was. Also, I was asked what my top three strengths are. 

Question I:

Question II:

Question III:

• Background - in this section, I was asked how many years of experience I have, my most recent/past company job title, and if I have a gap in my work history. 

• Workstyle  - in this group, I was asked about my working style to match that style in my cover letter. This was my final input.

• Finalize: taking all inputs into consideration, Zety’s Cover Letter Generator took some time to generate a personalized cover letter for me. I was asked to sign up to Zety to download my Cover Letter. 

Here’s my Cover Letter generated by one of the most popular Cover Letter Generators on the internet today:

Observations:

Here are my observations of generating a cover letter with Zety:

• Zety asked some relevant questions; however I personally felt that these questions were very basic. The cover letter generator could have asked better questions to personalize the cover letter even further.
• The Cover letter generated by Zety felt very generic. It didn’t show that the candidate had performed any research about the role or the company to create this letter.
• I wouldn’t use this cover letter just as-is. To increase my chances of landing the role, I would heavily edit it.
• Building my first cover letter with Zety took me five minutes. As I become more familiar with the interface and features, this time would decrease. However, even if it takes me three minutes, on average, to generate cover letters, I would still need to spend time editing it, as I personally didn’t like the text provided by Zety. 
• After signing up, you can customize your cover letter even further. However, when you choose the option to download it, you’ll be asked to subscribe to either their 14-Day Paid Trial or Monthly Access.

Overall, Zety is a decent cover letter generator that streamlines the cover letter generation process. It asks some relevant questions, is easy to use, has a great interface and offers a wide range of templates and customization options. 

From the design-front, I found Zety’s platform visually-appealing. 

The only reason why I’d not use the platform is because the letter wasn’t good enough to stand out in a competitive job market. 

Only if Zety gave me the option to list down some of my achievements (in the form of numbers) and share my research about the job title or company, then it would have truly personalized the letter for me.

2. Wordtune (Free & Paid)

Wordtune is an AI-powered cover letter generator that lets you build highly personalized cover letters for free. You can also use it to fine-tune and edit your existing drafts by suggesting improvements in tone, style, and grammar.

A few reasons why Wordtune is popular among job seekers are:

• It offers a user-friendly interface, making it super-easy to create and/or edit cover letters.
• Although Wordtune offers its own online text editor, you can still access its features within Google Docs, email, and other third-party platforms through its Chrome extension.
• Wordtune is free to use. This includes ten rewrites and spices, three summaries, and three AI prompts a day, and unlimited text corrections . To increase these numbers, you can consider upgrading to one of their premium plans.

Here’s a step-by-step breakdown of using Wordtune to create a cover letter:

First, log in to Wordtune. If you don’t have an account, sign up to get started. 

Click “New Document” inside Wordtune’s Editor. We’ll name it “Zapier Content Marketing Manager Cover Letter.”

Click “Generate with AI” as shown in the screenshot below.

You can either write a detailed prompt with the specifics about the role and company or you can select the “Cover Letter” template from Personal -> Cover Letter.

However, my personal preference is using prompts. So, I fed the following prompt to Wordtune:

And here’s the output:

Not to seem biased, but in my opinion, this is a very good cover letter text. I personally love how I was able to mention results I achieved for my past company and my experience leading a content team. 

You can use the “Refresh” button to generate another draft, in case you don’t like what you see in front of you.

Click “Done” if you’re satisfied with the draft. This will paste it inside Wordtune’s Editor. 

Now, you can fine-tune inside the Editor. Or if it’s ready to go, use a graphic design tool like Canva to design and customize the layout of your cover letter. 

One of the downsides of using Wordtune to generate cover letters is that the platform gives you the ability to design and customize your cover letter. 

Here’s the end-result (Wordtune + Canva):

Considering that Wordtune's primary focus is on the content, this isn't a surprise. Our tool’s strength lies in generating tailor-made content using AI, ensuring that the narrative of your cover letter is persuasive, relevant, and aligned with the job requirements.

Here are my observations of generating a cover letter with Wordtune:

• I loved Wordtune’s user-friendly and intuitive interface. I was able to generate cover letter text in a matter of minutes. This is a big benefit for job seekers applying to multiple roles. 
• The cover letter generated by Wordtune felt highly personalized to me. By adding more specifics to my prompts, I could have generated an even better cover letter than this one. This cover letter highlighted my past achievements (a big plus point) and was tailored well to the role at Zapier.
• The ability to generate multiple drafts was a deal-breaker for me as I can use it to explore different variations and choose what suits me the best. 
• Even though Wordtune’s Editor is user-friendly, I love using Google Docs more. Wordtune lets you access its feature inside Google Docs using its Chrome Extension - which is another big plus point for me. Also, it eliminates the need to constantly switch between tabs or copy-paste content.
• One downside of using Wordtune to create a cover letter is that it doesn’t offer design tools or templates for visual customization. Users need to rely on tools like Canva for this aspect. 
• Alongside creation, Wordtune also lets you fine-tune and edit the AI-generated cover letter using its wide range of editing features - which is another plus point.

3. ResumeLab (Paid)

ResumeLab has dominated the market for years due to several reasons:

• The platform has an extremely user-friendly interface. In a few clicks, you can build yourself a powerful cover letter.
• ResumeLab offers a wide range of templates to choose from - whether it’s for CV, resume or cover letter.
• The platform offers multiple customization options available.

Here’s a step-by-step breakdown of generating a cover letter using ResumeLab:

First step: launch ResumeLab’s Cover Letter builder. Click “Make a Cover Letter Now.”

Next, you’ll see the three steps you need to follow to generate a cover letter.

Click “Get Started.”

The next step is to choose the template and color of your Cover Letter.

Here are the available color options:

You’ll also find three templates listed below. 

Click “Show all templates” to see all available template options.

Hover over the template you like and click “Choose a template.”

Now, ResumeLab will ask you to fill in your personal details like First Name, Last Name, Job Title, Email and Phone Number. As you fill these details, you’ll see them automatically being filled in the Preview on the right-hand side.

Click “Next” when done.

Now, add your City, date of birth and how you want to address your recipient. ResumeLab will provide you with the format for the same.

We filled in some dummy information for your reference.

Now, this is the step where you need to write your cover letter. This tool doesn’t have an AI feature that writes the cover letter for you. Nor does it ask you a series of questions to generate a personalized cover letter.

However, they have three cover letter text templates readily available:

• Entry-level: for entry level roles.
• Middle-level: for mid-tier roles.
• Senior-level: for senior-level roles.

You can choose from one of these templates based on your current career stage and the role you’re applying for. In our case, let’s select “Middle-level.”

Click “Auto-fill” under “Middle-level.”

As soon as you do, you’ll see the template below - in the “Letter content” section.

Even though these templates are good enough, they require heavy editing, so it’s a good idea to generate the cover letter text using Wordtune and use this text to generate your cover letter using ResumeLab.

You can also change the Application and Document languages by clicking “Change Language” on the right-hand side, just above preview. ResumeLab also lets you make several structural and visual customizations. Just click “Customize design.” 

Click “Finalize” once you’re done. This will take you to the final stage, i.e., Download the cover letter.

Click “Download cover letter.” If you’re not signed in, you need to log in/create a new account, as you can’t download the cover letter without signing in.

Even after signing up, you’ll have to opt for a paid subscription (14-Day Full Access or Annual Access) to download the cover letter.

Here’s my Cover Letter generated by ResumeLab:

Here are my observations of generating a cover letter using ResumeLab:

• ResumeLab offers a wide range of templates and customization options. And considering the extremely low price point, I think it’s a steal-deal.
• The platform is so easy to use and I just fell in love with its user-friendly interface.
• The only downside is that you can’t really generate ready-to-go cover letter text using ResumeLab. Even though the platform offers a few templates, they don’t cut to the chase. If I were to use ResumeLab, I’d generate text using Wordtune and use ResumeLab for the design part.

4. Resume.io (Paid)

Resume.io is another popular choice among job seekers for cover letter generation because:

• The platform offers a wide range of customizable cover letter templates, including ones approved by HRs at top-tier companies.
• Resume.io is extremely easy to use and has a user-friendly interface. 
• It fetches basic details directly from your social media profiles - which is a bonus point.
• Resume.io also offers its Resume Builder and several other tools you can use to level up your career.

Here’s a step-by-step breakdown of generating a cover letter using Resume.io:

Head over to Resume.io’s Cover Letter Builder. Click “Create Cover Letter” to get started.

Choose a template for your cover letter. Here, both free and Paid templates are available to choose from. The paid ones are marked with a Premium icon. But here, in our case, we’ll select a free one.

Once picked, select “Use This Template.”   

Next, Resume.io will ask you to connect your social media profile (Facebook, Google or LinkedIn.)  

Once connected, Resume.io will automatically fetch basic details like Name, Email and more from your social media profile. You can skip this step needed, in that case, Resume.io will manually ask you basic details like Name, email, etc.

You need to fill in other details like Job Title, Address, Phone Number, Employer Details. You’ll also be asked to write the cover letter all by yourself. 

Unlike Zety, Wordtune and other cover letter generators in this list, Resume.io just helps you format and structure your cover letter, rather than writing cover letters. 

Pro-tip:  You can add the cover letter text generated by Wordtune to Resume.io for a polished, well-structured output.

Once you have filled out all the necessary fields, you can preview your cover letter to make sure everything looks perfect. Make any required adjustments if needed. 

To download it, just click “Download PDF” as visible in the screenshot below.

Doing so will take you to their payments page where you’ll be asked to choose from one of the paid plans. Just subscribe to one of the plans and you can download your cover letter and also create more in no time.

Here’s my cover letter generated using Resume.io (I used cover letter text from Wordtune):

Here are my observations using Resume.io to create a cover letter:

• The platform offers a user-friendly interface and is straightforward to use.
• The fact that I have to write my own cover letter and Resume.io only helps format and structure my cover letter is a bit disappointing.
• From the design-front, Resume.io is a great cover letter generator; however due to its lack of text-generation, it falls short of my expectations.
• If you’re looking for a cover letter generator that writes and also designs a cover letter for you, Resume.io may not be the right fit. 

5. CVShaper (Free)

CVShaper is another popular platform that lets job seekers build cover letters. You can start using this tool without even registering. A few reasons why it’s popular among job seekers is:

• It’s extremely easy to get started.
• CVShaper lets you build cover letters for free.
• Even though the user-interface is cluttered, generating cover letters using CVShaper is simple and straightforward.

Here’s a step-by-step breakdown of creating a cover letter using CVShaper:

First, CVShaper asked me to submit basic details like Full Name, Email, Address and Phone Number. Once added, click “Next.”

Next, you’ll be asked to add employer details and how you’d like to address the recruiter:

Again, click “Next” once filled.

Next, you’ll be asked to add the desired job title and years of experience you have.

Add this information and click “Next.”

Now, you’ll be asked to add your five major skills. 

After adding your skills, select “Submit.”

CV Shaper will take all your inputs into consideration and instantly generate a personalized cover letter. You can download this cover letter in the form of a PDF. 

Here’s my Cover Letter generated by CVShaper:

Here are my observations and an honest review of generating a cover letter with Zety:

• CVShaper's questionnaire did touch upon some relevant areas; yet, in my personal opinion, the depth was somewhat lacking. There's potential for the platform to delve deeper, asking questions that would ensure a more bespoke and tailored cover letter.
• The output from CVShaper had a distinct templated feel. While it managed to hit the standard points, it lacked the nuances that show a candidate's specific insight into a company or the particular role they're applying for.
• As it stands, I wouldn't forward the generated cover letter without revisions. To bolster my chances of catching a recruiter's attention, substantial edits would be necessary.
• CVShaper doesn’t provide a wide range of cover letter templates to choose from. The output’s design is pretty generic, which may not really be appealing to those looking for a more unique and personalized touch.

Which Cover Letter Generator is the Best?

Every cover letter generator on this list are great. 

The one you choose depends on your personal preference. 

If you’re looking for a paid cover letter generator that helps you design visually-appealing cover letters, Zety, ResumeLab or Resume.io may be great fits. 

However, if you’re not looking to invest yet, consider CVShaper.

Lastly, if you’re looking for free AI-powered cover letter generator, we highly recommend you to use Wordtune.

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Create your Europass Cover Letter

Europass helps you to develop a structured, consistent and professional cover letter guiding you through each step. You can create new cover letters or edit existing ones using the Europass tool to create and edit cover letters.

How does Europass help?

Europass will guide you step by step through the process to help you create a good cover letter with all the essential information. You can create, store and share cover letters in 31 languages , choose from different templates to customise your application and share them easily from your Europass Library . 

Create your Europass

How to write a good cover letter

A cover letter should highlight your motivation to apply for a specific job or opportunity, and demonstrate why you consider yourself to be the best candidate. Your cover letter should refer to particular examples in your CV and describe why these are relevant for the job vacancy you are applying for.

Read carefully

Read the vacancy notice carefully and highlight the skills that relate to the requirements of the position in your cover letter.

Use keywords

Use the keywords when you list your soft skills as mentioned on the vacancy notice (punctual, organised, team-player and so on).

Have short and clear paragraphs that show different aspects clearly.

Get to know the employer

Take time to research the employer to gain valuable insights into the culture of their organisation and make references in your cover letter to one or two key points.

Keep it short

You cover letter should not be longer than one page.

• First paragraph - why you are motivated to apply for the position,
• Second paragraph - how you are the most suitable candidate for the position, and
• Third Paragraph - why the company is a good match for you.

Use formal tone

Use a formal, polite tone and make sure there are no spelling mistakes.

Use simple fonts

Use simple non-decorative font styles, normal font-sizes (11-12) and optimal spacing (1 or 1.5).

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