critically evaluate essay writing as an assessment technique

Critical Analysis and Evaluation

Many assignments ask you to   critique   and   evaluate   a source. Sources might include journal articles, books, websites, government documents, portfolios, podcasts, or presentations.

When you   critique,   you offer both negative and positive analysis of the content, writing, and structure of a source.

When   you   evaluate , you assess how successful a source is at presenting information, measured against a standard or certain criteria.

Elements of a critical analysis:

opinion + evidence from the article + justification

Your   opinion   is your thoughtful reaction to the piece.

Evidence from the article  offers some proof to back up your opinion.

The   justification   is an explanation of how you arrived at your opinion or why you think it’s true.

How do you critique and evaluate?

When critiquing and evaluating someone else’s writing/research, your purpose is to reach an   informed opinion   about a source. In order to do that, try these three steps:

• How do you feel?
• What surprised you?
• What left you confused?
• What pleased or annoyed you?
• What was interesting?
• What is the purpose of this text?
• Who is the intended audience?
• What kind of bias is there?
• What was missing?
• See our resource on analysis and synthesis ( Move From Research to Writing: How to Think ) for other examples of questions to ask.
• sophisticated
• interesting
• undocumented
• disorganized
• superficial
• unconventional
• inappropriate interpretation of evidence
• unsound or discredited methodology
• traditional
• unsubstantiated
• unsupported
• well-researched
• easy to understand
• Opinion : This article’s assessment of the power balance in cities is   confusing.
• Evidence:   It first says that the power to shape policy is evenly distributed among citizens, local government, and business (Rajal, 232).
• Justification :  but then it goes on to focus almost exclusively on business. Next, in a much shorter section, it combines the idea of citizens and local government into a single point of evidence. This leaves the reader with the impression that the citizens have no voice at all. It is   not helpful   in trying to determine the role of the common voter in shaping public policy.  

Sample criteria for critical analysis

Sometimes the assignment will specify what criteria to use when critiquing and evaluating a source. If not, consider the following prompts to approach your analysis. Choose the questions that are most suitable for your source.

• What do you think about the quality of the research? Is it significant?
• Did the author answer the question they set out to? Did the author prove their thesis?
• Did you find contradictions to other things you know?
• What new insight or connections did the author make?
• How does this piece fit within the context of your course, or the larger body of research in the field?
• The structure of an article or book is often dictated by standards of the discipline or a theoretical model. Did the piece meet those standards?
• Did the piece meet the needs of the intended audience?
• Was the material presented in an organized and logical fashion?
• Is the argument cohesive and convincing? Is the reasoning sound? Is there enough evidence?
• Is it easy to read? Is it clear and easy to understand, even if the concepts are sophisticated?

Jun 29, 2023

Evaluation Essay Examples: Master the Art of Critical Assessment with Examples and Techniques

Want to turn good evaluation essays into great ones? We've got you covered with the guidance and insights you need. Join us as we delve into the art of critical assessment!

An evaluation paper's main purpose is to assess entities like a book, movie, restaurant, or product and provide constructive criticism. This writing style can be approached with serious objectivity or with humor and sarcasm. Reviewing is a common form of academic writing that serves to assess something and is often used in various fields as a research method. For example, research papers might include literature reviews or case studies, using evaluation as an analytical tool.

Evaluation reports can also take the form of analyses and critiques. A critique of a scientific study would look at its methodology and findings, while an analysis of a novel would focus on its themes, characters, and writing style. It's essential to consider your audience and your purpose before starting an evaluation document.

Evaluation papers are a versatile and meaningful writing form that can both educate and entertain audiences. Regardless of whether the tone is serious or humorous, objective or subjective, a well-written review can engage and educate.

To understand everything about evaluation essays, from their definition and purpose to potential topics and writing tips, read on.

What are Evaluation Essays?

An evaluation essay allows the author to make a claim and offer a verdict on a topic. This essay type can be used to identify the best option among several alternatives, or to analyze a specific method, product, or situation. It is a common academic task across all levels. Evaluation essays come in different forms, from online product reviews to business cases prepared by management professionals.

In contrast to a descriptive essay, an evaluation essay aims to express the author's judgment. However, this essay type is defined by an objective tone. The author's judgment should be based on careful examination of the available evidence. This differs from a persuasive essay, which seeks to convince the reader to adopt the author's point of view. An evaluation essay starts with the facts and forms conclusions based on these facts.

How to Write an Evaluation Essay?

To write an effective evaluation essay, follow these essential writing tips:

1. Select a Topic

The essay topic is crucial. It should be both educational and interesting, providing enough information to fill an entire essay.

2. Draft an Evaluation Essay Outline

Professional writers always advise creating an evaluation essay outline before writing the essay itself. This aids in writing and ensures content coherence. An outline is also easier to modify than a complete essay. Think about what should be included and excluded when designing your essay's outline. However, skipping this step and diving straight into the essay writing can create extra work later, as it can mean editing and revising the entire piece.

The general components of an evaluation essay outline include:

a. Introduction

The introduction is vital as it forms the readers' first impression. It should engage readers and arouse their interest in the topic. The aspects to consider when writing the introduction are as follows:

Begin with a compelling hook statement to capture the reader's interest.

Provide background information on the topic for better understanding.

Formulate a clear and concise thesis statement, outlining the main objective of the evaluation.

b. Body Section

The body of the essay consists of three paragraphs. Each paragraph should deliver several related ideas and flow seamlessly from start to finish. The key ideas to cover in the body paragraphs include:

Start with a sentence that presents your view on the topic.

Provide arguments that support the topic sentence and your stance.

Present a well-rounded argument to show impartiality.

Compare the subject to a different topic to showcase its strengths and weaknesses.

Present the evaluation from various angles, applying both approving and critical thinking.

c. Conclusion

This is your final chance to convince the reader of your viewpoint. The conclusion should summarize the essay and present the overall evaluation and final assessment. When composing an evaluation essay's conclusion, keep the following points in mind:

Restate your main points and arguments from the essay body.

Present evidence to support your thesis.

Conclude your argument convincingly, ultimately persuading the reader of your assessment.

3. Review, Edit, and Proofread

The final steps after writing the essay are editing and proofreading. Carefully reading your essay will help identify and correct any unintentional errors. If necessary, review your draft multiple times to ensure no mistakes are present.

Structure of an Evaluation Essay

An evaluation essay, like any good piece of writing, follows a basic structure: an introduction, body, and conclusion. But to make your evaluation essay standout, it's crucial to distinctly outline every segment and explain the process that led you to your final verdict. Here's how to do it:

Introduction

Start strong. Your introduction needs to captivate your readers and compel them to read further. To accomplish this, begin with a clear declaration of purpose. Provide a brief background of the work being evaluated to showcase your expertise on the topic.

Next, rephrase the essay prompt, stating the purpose of your piece. For example, "This essay will critically assess X, utilizing Y standards, and analyzing its pros and cons." This presents your comprehension of the task at hand.

Wrap up your introduction with a thesis statement that clearly outlines the topics to be discussed in the body. This way, you set the stage for the essay's content and direction, sparking curiosity for the main body of the work.

Body of the Essay

Dive deep, but not without preparation. Before delving into the assessment, offer an unbiased overview of the topic being evaluated. This reaffirms your understanding and familiarity with the subject.

Each paragraph of the body should focus on one evaluation criterion, presenting either support or criticism for the point. This structured approach ensures clarity while presenting evidence to substantiate each point. For instance, discussing the benefits of a product, you can outline each advantage and back it up with supporting evidence like customer reviews or scientific studies.

Ensure a smooth flow of thoughts by linking paragraphs with transitional phrases like "in addition," "moreover," and "furthermore." Each paragraph should have a clear topic sentence, explanation, and supporting evidence or examples for easy understanding.

Your conclusion is where you make your final, compelling argument. It should focus on summarizing the points made according to your evaluation criteria. This isn't the place for new information but rather a concise summary of your work.

To conclude effectively, revisit your thesis and check whether it holds up or falls short based on your analysis. This completes the narrative arc and provides a solid stance on the topic. A thoughtful conclusion should consider the potential impact and outcomes of your evaluation, illustrating that your findings are based on the available data and recognizing the potential need for further exploration.

Evaluation Essay Examples

Now that we've covered the structure, let's take a look at some examples. Remember, an evaluation essay is just one type of essay that can be generated using tools like Jenni.ai. This AI-powered software can produce high-quality essays on any topic at impressive speeds. Here are some ideas to kickstart your assessment essay writing journey.

Evaluation Essay: Online Teaching vs. On-campus Teaching

In the face of technological evolution, education has seen a shift in teaching styles, with online learning platforms providing an alternative to traditional on-campus teaching. This essay will evaluate and compare the effectiveness of these two teaching styles, delving into various factors that contribute to their strengths and weaknesses.

The landscape of education has transformed significantly with the advent of online learning. This essay will scrutinize and juxtapose the effectiveness of online teaching against traditional on-campus teaching. The evaluation will take into account numerous factors that contribute to the success of each teaching style, focusing on their individual benefits and drawbacks.

On-campus Teaching

On-campus teaching, the time-tested method of education, has proven its effectiveness repeatedly. The physical classroom setting provides students direct access to their teachers, promoting immediate feedback and real-time interaction. Moreover, the hands-on learning, group discussions, and collaborative projects intrinsic to on-campus teaching cultivate crucial soft skills like communication and teamwork.

A study by the National Bureau of Economic Research reveals that students attending on-campus classes show higher academic performance and are more likely to complete their degrees compared to those in online classes (Bettinger & Loeb, 2017). However, on-campus teaching isn't without its challenges. It offers limited flexibility in scheduling and requires physical attendance, which can be inconvenient for students residing far from campus or those with mobility constraints.

Online Teaching

Online teaching, propelled by technological advancements and digital learning platforms, offers a compelling alternative. The most significant benefit of online teaching is its scheduling flexibility. Students can access classes and course materials from anywhere, at any time, providing a superior balance for work, family, and other commitments.

Online teaching democratizes education by enabling access for students in remote areas or with mobility challenges. The use of innovative teaching methods like interactive multimedia and gamification enhances engagement and enjoyment in learning.

Despite its numerous advantages, online teaching presents its own set of challenges. A major drawback is the lack of direct interaction with teachers and peers, potentially leading to delayed feedback and feelings of isolation. Furthermore, online classes demand a higher degree of self-motivation and discipline, which may be challenging for some students.

Both online teaching and on-campus teaching present their unique benefits and drawbacks. While on-campus teaching fosters direct interaction and immediate feedback, online teaching provides unmatched flexibility and accessibility. The choice between the two often depends on factors such as the course content, learning objectives, and student preferences.

A study by the University of Massachusetts reports that the academic performance of students in online classes is on par with those attending on-campus classes (Allen & Seaman, 2017). Furthermore, online classes are more cost-effective, eliminating the need for physical classrooms and related resources.

In conclusion, while both teaching styles have their merits, the effectiveness of each is heavily dependent on the subject matter, learning objectives, and the individual needs and preferences of students.

Citations: Allen, I. E., & Seaman, J. (2017). Digital learning compass: Distance education enrollment report 2017. Babson Survey Research Group. Bettinger, E., & Loeb, S. (2017). Promises and pitfalls of online education. Brookings Papers on Economic Activity, Spring 2017, 347-384.

Evaluation essay: Analyze how the roles of females and males changed in recent romantic movies

Romantic movies have long been a popular genre, offering a glimpse into the complex and varied world of relationships. Over the years, the portrayal of gender roles in romantic movies has evolved significantly. This essay aims to evaluate and analyze how the roles of females and males have changed in recent romantic movies.

Historical Context of Gender Roles in Romantic Movies:

Gender roles have played a significant role in shaping the portrayal of romantic relationships in movies. In the past, traditional gender roles were often reinforced, with women playing the role of the damsel in distress, and men playing the role of the protector and provider.

However, over the years, the feminist movement and other social changes have led to a more nuanced portrayal of gender roles in romantic movies. Women are no longer just passive objects of desire, and men are not just dominant figures. Instead, both genders are portrayed as complex and multifaceted individuals with their desires, needs, and struggles.

Analysis of Recent Romantic Movies:

In recent years, romantic movies have become more diverse and inclusive, featuring a wider range of gender identities, sexual orientations, and cultural backgrounds. As a result, the portrayal of gender roles in these movies has also become more nuanced and complex.

One significant trend in recent romantic movies is the portrayal of female characters as strong, independent, and empowered. Female characters are no longer just passive objects of desire, waiting for the male lead to sweep them off their feet. Instead, they are shown to be capable of taking charge of their own lives, pursuing their goals, and making their own decisions.

For example, in the movie "Crazy Rich Asians," the female lead, Rachel, is portrayed as a strong and independent woman who stands up for herself and refuses to be intimidated by the wealthy and powerful people around her. Similarly, in the movie "The Shape of Water," the female lead, Elisa, is portrayed as a determined and resourceful woman who takes action to rescue the creature she has fallen in love with.

Another trend in recent romantic movies is the portrayal of male characters as vulnerable and emotionally expressive. Male characters are no longer just stoic and unemotional but are shown to have their insecurities, fears, and vulnerabilities.

For example, in the movie "Call Me By Your Name," the male lead, Elio, is shown to be sensitive and emotional, struggling with his feelings for another man. Similarly, in the movie "Moonlight," the male lead, Chiron, is shown to be vulnerable and emotionally expressive, struggling with his identity and his relationships with those around him.

However, while there have been significant changes in the portrayal of gender roles in recent romantic movies, there are still some aspects that remain problematic. For example, female characters are still often portrayed as objects of desire, with their value determined by their physical appearance and sexual appeal. Male characters are still often portrayed as dominant and aggressive, with their masculinity tied to their ability to assert control over others.

Conclusion:

In conclusion, the portrayal of gender roles in recent romantic movies has evolved significantly, with female characters being portrayed as strong, independent, and empowered, and male characters being portrayed as vulnerable and emotionally expressive. These changes reflect the shifting social norms and values of our society and offer a more nuanced and complex portrayal of romantic relationships.

However, there are still some problematic aspects of the portrayal of gender roles in romantic movies, such as the objectification of female characters and the perpetuation of toxic masculinity. Filmmakers and audiences need to continue to push for greater diversity, inclusivity, and nuance in the portrayal of gender roles in romantic movies so that everyone can see themselves reflected in these stories.

"Crazy Rich Asians" Directed by Jon M. Chu, performances by Constance Wu, Henry Golding, and Michelle

Final Thoughts

The step-by-step guide and examples provided should have equipped you with the skills necessary to write a successful evaluation essay. However, crafting the perfect essay isn't a simple task; it demands practice, patience, and experience.

Incorporate Jenni.ai into your academic journey to revolutionize your writing experience. This advanced AI writing tool is designed to assist with a range of academic writing projects. With Jenni.ai, you can confidently tackle essays on any topic, easing your writing tasks considerably. Don't hesitate to register with Jenni.ai today ! Discover a world of writing opportunities and take your essay writing skills to new heights!

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The ultimate guide to writing an evaluation essay, carla johnson.

• June 14, 2023
• Essay Topics and Ideas , How to Guides

Evaluation essays are a common type of writing assignment in school. They ask students to evaluate and analyze the quality or value of something like a book, movie, product, or service. In this article, we’ll give you the most complete guide to writing an evaluation essay. We’ll talk about everything from an evaluation essay’s purpose and importance to the steps you need to take to write a good one.

An evaluation essay is a type of writing that tries to give an unbiased opinion about a topic based on a set of criteria. It’s not just a summary of the topic; it’s a critical analysis of what’s good and bad about it . The writer should give a fair assessment of the topic by pointing out both its strengths and weaknesses.

The point of an evaluation essay is to give a critical analysis of a topic so that the reader can form a well-informed opinion about it. For this kind of essay , the writer needs to know a lot about the subject, including its background, history, and effects. It is a good activity for students to do because it helps them learn how to think critically , do research, and write well.

Evaluation essays are also important in academic writing because they help students show that they can think critically and explain their ideas clearly. Because of this, evaluation essays are often given in many different classes, such as literature, film studies, business, and marketing. By learning how to write an evaluation essay, students can do better in school and improve their chances of getting jobs in their chosen fields.

An evaluation essay is a type of academic writing that asks students to give a critical analysis of a certain topic based on a set of criteria. The point of writing an evaluation essay is to give the reader an unbiased look at the topic so that they can form an opinion about it.

Lastly, evaluation essays are an important part of academic writing because they help students improve their critical thinking, research, and writing skills, all of which are important for academic success and moving up in a career. In the sections that follow, we’ll talk more about the steps you need to take to write a good evaluation essay.

What You'll Learn

Choosing a Topic for an Evaluation Essay

Choosing the right topic is crucial when it comes to writing an effective evaluation essay. A well-chosen topic will not only make the writing process easier but will also ensure that the essay is engaging and relevant to the reader. Here are some tips for selecting an evaluation essay topic:

– Choose a topic that you are interested in: It is essential to choose a topic that you are passionate about and have some knowledge of. This will make the writing process more enjoyable and will also result in a more engaging and informative essay .

– Select a topic that is relevant: Choose a subject that is current and relevant to the reader. This will ensure that your essay is informative and interesting to read.

– Narrow down your topic: It is important to select a topic that is specific and narrow. This will enable you to focus on a particular aspect of the subject and provide a more detailed evaluation.

– Consider both sides of the argument: Choose a topic that allows you to evaluate both the strengths and weaknesses of the subject. This will ensure that your essay is balanced and provides a fair evaluation .

– Use credible sources: Ensure that your topic is backed by credible sources, such as academic journals, books, and reputable websites.

Here is a list of 50 evaluation essay topics:

1. The impact of social media on modern relationships

2. The effectiveness of online learning compared to traditional classroom learning

3. The portrayal of mental health in popular media4. The impact of technology on our daily lives

5. The effectiveness of government policies on climate change

6. The quality of customer service in the hospitality industry

7. The effectiveness of performance-enhancing drugs in sports

8. The portrayal of women in the media

9. The impact of smartphones on communication skills

10. The effectiveness of gun control laws in reducing gun violence

11. The quality of healthcare services in rural areas

12. The impact of video games on children’s behavior

13. The effectiveness of alternative medicine in treating chronic illnesses

14. The portrayal of minorities in the media

15. The impact of social media on body image and self-esteem

16. The effectiveness of online dating in finding a partner

17. The quality of fast food restaurants

18. The impact of globalization on cultural diversity

19. The effectiveness of police body cameras in reducing police brutality

20. The portrayal of mental illness in popular media

21. The impact of artificial intelligence on job opportunities

22. The effectiveness of vaccination programs in preventing diseases

23. The quality of public transportation in urban areas

24. The impact of social media on political campaigns

25. The effectiveness of rehabilitation programs for prisoners

26. The portrayal of LGBTQ+ individuals in the media

27. The impact of technology on education

28. The effectiveness of animal testing in developing new drugs

29. The quality of public schools in low-income areas

30. The impact of social media onteenagers’ mental health

31. The effectiveness of renewable energy sources in reducing carbon emissions

32. The portrayal of disability in the media

33. The impact of celebrity culture on society

34. The effectiveness of anti-bullying programs in schools

35. The quality of public parks and recreation areas

36. The impact of social media on political polarization

37. The effectiveness of online therapy in treating mental illness

38. The portrayal of aging in the media

39. The impact of automation on job security

40. The effectiveness of recycling programs in reducing waste

41. The quality of public libraries

42. The impact of social media on privacy

43. The effectiveness of parenting classes in improving child behavior

44. The portrayal of mental health in the workplace

45. The impact of technology on the music industry

46. The effectiveness of drug rehabilitation programs

47. The quality of public restrooms

48. The impact of social media on activism

49. The effectiveness of sex education programs in schools

50. The portrayal of race in the media.

Understanding the Structure of an Evaluation Essay

A basic structure for an evaluation essay is an introduction, body paragraphs, and a conclusion. The purpose of the introduction is to give background information about the subject and explain how it will be judged. Based on the criteria set out in the introduction, the body paragraphs should give a detailed analysis of the topic. In the end, the conclusion should summarize the main points of the essay and give a final opinion on the subject.

Here is a breakdown of each section of an evaluation essay:

1. Introduction: The introduction should begin with an attention-grabbing hook that draws the reader in and provides some background information on the subject. This should be followed by a clear thesis statement that outlines the criteria that will be used to evaluate the subject.

2. Body Paragraphs: Each of the body paragraphs should look at a different part of the topic and judge it based on the criteria set out in the introduction. Every paragraph should start with a topic sentence that makes it clear what is being evaluated and how. The evaluation should then be backed up with evidence , such as examples, statistics, and quotes from reliable sources.

3. Conclusion: The conclusion should provide a summary of the main points made in the essay and restate the thesis statement . The writer should then provide a final evaluation of the subject based on the evidence presented in the body paragraphs. This evaluation should be balanced and fair, taking into account both the strengths and weaknesses of the subject.

An evaluation essay outline can be helpful in organizing and structuring the essay. Here is an example of an evaluation essay outline:

I. Introduction

– Hook

– Background information

– Thesis statement

II. Body Paragraphs

– Aspect 1

  – Criteria

  – Evidence

– Aspect 2

– Aspect 3

  -Criteria

III. Conclusion

– Summary of main points

– Restate thesis statement

– Final evaluation

Understanding the structure of an evaluation essay and choosing the right topic are both critical to writing an effective evaluation essay. By following the tips provided for selecting a topic and using an evaluation essay outline, you can create a well-organized and engaging essay that provides a fair assessment of the subject.

Writing an Effective Evaluation Essay

Writing an effective evaluation essay requires careful planning and execution. Here are some tips to help you write a powerful evaluation essay:

1. Developing a thesis statement for an evaluation essay: A strong thesis statement should clearly state the criteria that will be used to evaluate the subject. It should also provide a clear indication of the writer’s stance on the subject, whether it is positive, negative, or neutral.

2. Tips for writing a powerful evaluation essay:

– Use specific criteria: Provide clear and specific criteria for evaluating the subject, and use evidence to support your evaluation.

– Use credible sources: Use credible sources to support your evaluation, such as academic journals, books, and reputable websites.

– Be objective: Provide a balanced evaluation of the subject, highlighting both its strengths and weaknesses.

– Use clear and concise language: Use clear and concise language to make your evaluation easy to understand and engaging to read.

– Use transitions: Use transitions to connect your ideas and ensure that the essay flows smoothly.

3. Common mistakes to avoid when writing an evaluation essay:

– Being too subjective: Avoid being too subjective and provide a balanced evaluation of the subject.

– Failing to provide evidence: Use evidence to support your evaluation, and avoid making unsupported claims.

– Focusing too much on summary: Avoid simply summarizing the subject and focus on providing a critical analysis of its merits and demerits.

– Failing to use credible sources: Use credible sources to support your evaluation andavoid relying solely on personal opinions or unsupported claims.

Examples of Evaluation Essays

To help you get a better understanding of how to write an effective evaluation essay, here are 10 inspiring evaluation essay examples from different fields:

1. Evaluation of the effectiveness of the COVID-19 vaccine rollout strategy in the United States

2. Evaluation of the impact of the #MeToo movement on workplace culture

3. Evaluation of the nutritional value of plant-based diets compared to meat-based diets

4. Evaluation of the effectiveness of the Paris Climate Agreement in reducing global carbon emissions

5. Evaluation of the impact of social media influencers on consumer behavior

6. Evaluation of the effectiveness of mindfulness meditation in reducing stress and anxiety

7. Evaluation of the quality of customer service provided by leading airlines

8. Evaluation of the portrayal of mental illness in popular TV shows

9. Evaluation of the effectiveness of online therapy in treating depression and anxiety

10. Evaluation of the impact of video games on children’s cognitive development

Writing an effective evaluation essay involves selecting the right topic, understanding the structure of the essay, and following the tips provided to develop a powerful evaluation essay. By avoiding common mistakes and using credible sources, you can create an engaging and informative evaluation essay that provides a balanced assessment of the subject. The examples provided can also serve as a guide to help you craft a compelling evaluation essay in any field.

Frequently Asked Questions

1. what is an evaluation essay.

An evaluation essay is a type of academic writing that asks students to evaluate and analyze the quality or value of something like a book, movie, product, or service. The writer should give a fair assessment of the topic by pointing out both its strengths and weaknesses.

2. What are the elements of an evaluation essay?

An evaluation essay has three parts: an introduction, body paragraphs, and a conclusion. In the introduction, you should give some background information about the topic and explain how it will be judged. Based on the criteria set out in the introduction, the body paragraphs should give a detailed analysis of the topic. In the end, the conclusion should summarize the main points of the essay and give a final opinion on the topic .

3. How do I choose a topic for an evaluation essay?

To pick a topic for an evaluation essay, think about something you are interested in and know a little bit about. It’s also important to choose a topic that is relevant and specific. Think about both sides of the argument and back up your opinion with information from reliable sources.

4. What is the difference between an evaluation essay and a review?

The main difference between an evaluation essay and a review is that an evaluation essay has a different focus and goal. An evaluation essay tries to give a critical analysis of the subject based on a set of criteria, while a review gives a summary of the subject and often includes personal opinions.

In conclusion, writing an effective evaluation essay is an essential skill for students to master, as it helps to develop critical thinking , research, and writing abilities. To write an effective evaluation essay, it is important to choose the right topic, understand the structure of the essay, and follow the tips provided in this guide. It is also important to avoid common mistakes and use credible sources to support your evaluation.

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What Is a Critical Analysis Essay: Definition

Have you ever had to read a book or watch a movie for school and then write an essay about it? Well, a critical analysis essay is a type of essay where you do just that! So, when wondering what is a critical analysis essay, know that it's a fancy way of saying that you're going to take a closer look at something and analyze it.

So, let's say you're assigned to read a novel for your literature class. A critical analysis essay would require you to examine the characters, plot, themes, and writing style of the book. You would need to evaluate its strengths and weaknesses and provide your own thoughts and opinions on the text.

Similarly, if you're tasked with writing a critical analysis essay on a scientific article, you would need to analyze the methodology, results, and conclusions presented in the article and evaluate its significance and potential impact on the field.

The key to a successful critical analysis essay is to approach the subject matter with an open mind and a willingness to engage with it on a deeper level. By doing so, you can gain a greater appreciation and understanding of the subject matter and develop your own informed opinions and perspectives. Considering this, we bet you want to learn how to write critical analysis essay easily and efficiently, so keep on reading to find out more!

Meanwhile, if you'd rather have your own sample critical analysis essay crafted by professionals from our custom writings , contact us to buy essays online .

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Critical Analysis Essay Topics by Category

If you're looking for an interesting and thought-provoking topic for your critical analysis essay, you've come to the right place! Critical analysis essays can cover many subjects and topics, with endless possibilities. To help you get started, we've compiled a list of critical analysis essay topics by category. We've got you covered whether you're interested in literature, science, social issues, or something else. So, grab a notebook and pen, and get ready to dive deep into your chosen topic. In the following sections, we will provide you with various good critical analysis paper topics to choose from, each with its unique angle and approach.

Critical Analysis Essay Topics on Mass Media

From television and radio to social media and advertising, mass media is everywhere, shaping our perceptions of the world around us. As a result, it's no surprise that critical analysis essays on mass media are a popular choice for students and scholars alike. To help you get started, here are ten critical essay example topics on mass media:

• The Influence of Viral Memes on Pop Culture: An In-Depth Analysis.
• The Portrayal of Mental Health in Television: Examining Stigmatization and Advocacy.
• The Power of Satirical News Shows: Analyzing the Impact of Political Commentary.
• Mass Media and Consumer Behavior: Investigating Advertising and Persuasion Techniques.
• The Ethics of Deepfake Technology: Implications for Trust and Authenticity in Media.
• Media Framing and Public Perception: A Critical Analysis of News Coverage.
• The Role of Social Media in Shaping Political Discourse and Activism.
• Fake News in the Digital Age: Identifying Disinformation and Its Effects.
• The Representation of Gender and Diversity in Hollywood Films: A Critical Examination.
• Media Ownership and Its Impact on Journalism and News Reporting: A Comprehensive Study.

Critical Analysis Essay Topics on Sports

Sports are a ubiquitous aspect of our culture, and they have the power to unite and inspire people from all walks of life. Whether you're an athlete, a fan, or just someone who appreciates the beauty of competition, there's no denying the significance of sports in our society. If you're looking for an engaging and thought-provoking topic for your critical analysis essay, sports offer a wealth of possibilities:

• The Role of Sports in Diplomacy: Examining International Relations Through Athletic Events.
• Sports and Identity: How Athletic Success Shapes National and Cultural Pride.
• The Business of Sports: Analyzing the Economics and Commercialization of Athletics.
• Athlete Activism: Exploring the Impact of Athletes' Social and Political Engagement.
• Sports Fandom and Online Communities: The Impact of Social Media on Fan Engagement.
• The Representation of Athletes in the Media: Gender, Race, and Stereotypes.
• The Psychology of Sports: Exploring Mental Toughness, Motivation, and Peak Performance.
• The Evolution of Sports Equipment and Technology: From Innovation to Regulation.
• The Legacy of Sports Legends: Analyzing Their Impact Beyond Athletic Achievement.
• Sports and Social Change: How Athletic Movements Shape Societal Attitudes and Policies.

Critical Analysis Essay Topics on Literature and Arts

Literature and arts can inspire, challenge, and transform our perceptions of the world around us. From classic novels to contemporary art, the realm of literature and arts offers many possibilities for critical analysis essays. Here are ten original critic essay example topics on literature and arts:

• The Use of Symbolism in Contemporary Poetry: Analyzing Hidden Meanings and Significance.
• The Intersection of Art and Identity: How Self-Expression Shapes Artists' Works.
• The Role of Nonlinear Narrative in Postmodern Novels: Techniques and Interpretation.
• The Influence of Jazz on African American Literature: A Comparative Study.
• The Complexity of Visual Storytelling: Graphic Novels and Their Narrative Power.
• The Art of Literary Translation: Challenges, Impact, and Interpretation.
• The Evolution of Music Videos: From Promotional Tools to a Unique Art Form.
• The Literary Techniques of Magical Realism: Exploring Reality and Fantasy.
• The Impact of Visual Arts in Advertising: Analyzing the Connection Between Art and Commerce.
• Art in Times of Crisis: How Artists Respond to Societal and Political Challenges.

Critical Analysis Essay Topics on Culture

Culture is a dynamic and multifaceted aspect of our society, encompassing everything from language and religion to art and music. As a result, there are countless possibilities for critical analysis essays on culture. Whether you're interested in exploring the complexities of globalization or delving into the nuances of cultural identity, there's a wealth of topics to choose from:

• The Influence of K-Pop on Global Youth Culture: A Comparative Study.
• Cultural Significance of Street Art in Urban Spaces: Beyond Vandalism.
• The Role of Mythology in Shaping Indigenous Cultures and Belief Systems.
• Nollywood: Analyzing the Cultural Impact of Nigerian Cinema on the African Diaspora.
• The Language of Hip-Hop Lyrics: A Semiotic Analysis of Cultural Expression.
• Digital Nomads and Cultural Adaptation: Examining the Subculture of Remote Work.
• The Cultural Significance of Tattooing Among Indigenous Tribes in Oceania.
• The Art of Culinary Fusion: Analyzing Cross-Cultural Food Trends and Innovation.
• The Impact of Cultural Festivals on Local Identity and Economy.
• The Influence of Internet Memes on Language and Cultural Evolution.

How to Write a Critical Analysis: Easy Steps

When wondering how to write a critical analysis essay, remember that it can be a challenging but rewarding process. Crafting a critical analysis example requires a careful and thoughtful examination of a text or artwork to assess its strengths and weaknesses and broader implications. The key to success is to approach the task in a systematic and organized manner, breaking it down into two distinct steps: critical reading and critical writing. Here are some tips for each step of the process to help you write a critical essay.

Step 1: Critical Reading

Here are some tips for critical reading that can help you with your critical analysis paper:

• Read actively : Don't just read the text passively, but actively engage with it by highlighting or underlining important points, taking notes, and asking questions.
• Identify the author's main argument: Figure out what the author is trying to say and what evidence they use to support their argument.
• Evaluate the evidence: Determine whether the evidence is reliable, relevant, and sufficient to support the author's argument.
• Analyze the author's tone and style: Consider the author's tone and style and how it affects the reader's interpretation of the text.
• Identify assumptions: Identify any underlying assumptions the author makes and consider whether they are valid or questionable.
• Consider alternative perspectives: Consider alternative perspectives or interpretations of the text and consider how they might affect the author's argument.
• Assess the author's credibility : Evaluate the author's credibility by considering their expertise, biases, and motivations.
• Consider the context: Consider the historical, social, cultural, and political context in which the text was written and how it affects its meaning.
• Pay attention to language: Pay attention to the author's language, including metaphors, symbolism, and other literary devices.
• Synthesize your analysis: Use your analysis of the text to develop a well-supported argument in your critical analysis essay.

Step 2: Critical Analysis Writing

Here are some tips for critical analysis writing, with examples:

• Start with a strong thesis statement: A strong critical analysis thesis is the foundation of any critical analysis essay. It should clearly state your argument or interpretation of the text. You can also consult us on how to write a thesis statement . Meanwhile, here is a clear example:
• Weak thesis statement: 'The author of this article is wrong.'
• Strong thesis statement: 'In this article, the author's argument fails to consider the socio-economic factors that contributed to the issue, rendering their analysis incomplete.'
• Use evidence to support your argument: Use evidence from the text to support your thesis statement, and make sure to explain how the evidence supports your argument. For example:
• Weak argument: 'The author of this article is biased.'
• Strong argument: 'The author's use of emotional language and selective evidence suggests a bias towards one particular viewpoint, as they fail to consider counterarguments and present a balanced analysis.'
• Analyze the evidence : Analyze the evidence you use by considering its relevance, reliability, and sufficiency. For example:
• Weak analysis: 'The author mentions statistics in their argument.'
• Strong analysis: 'The author uses statistics to support their argument, but it is important to note that these statistics are outdated and do not take into account recent developments in the field.'
• Use quotes and paraphrases effectively: Use quotes and paraphrases to support your argument and properly cite your sources. For example:
• Weak use of quotes: 'The author said, 'This is important.'
• Strong use of quotes: 'As the author points out, 'This issue is of utmost importance in shaping our understanding of the problem' (p. 25).'
• Use clear and concise language: Use clear and concise language to make your argument easy to understand, and avoid jargon or overly complicated language. For example:
• Weak language: 'The author's rhetorical devices obfuscate the issue.'
• Strong language: 'The author's use of rhetorical devices such as metaphor and hyperbole obscures the key issues at play.'
• Address counterarguments: Address potential counterarguments to your argument and explain why your interpretation is more convincing. For example:
• Weak argument: 'The author is wrong because they did not consider X.'
• Strong argument: 'While the author's analysis is thorough, it overlooks the role of X in shaping the issue. However, by considering this factor, a more nuanced understanding of the problem emerges.'
• Consider the audience: Consider your audience during your writing process. Your language and tone should be appropriate for your audience and should reflect the level of knowledge they have about the topic. For example:
• Weak language: 'As any knowledgeable reader can see, the author's argument is flawed.'
• Strong language: 'Through a critical analysis of the author's argument, it becomes clear that there are gaps in their analysis that require further consideration.'

Master the art of critical analysis with EssayPro . Our team is ready to guide you in dissecting texts, theories, or artworks with depth and sophistication. Let us help you deliver a critical analysis essay that showcases your analytical prowess.

Creating a Detailed Critical Analysis Essay Outline

Creating a detailed outline is essential when writing a critical analysis essay. It helps you organize your thoughts and arguments, ensuring your essay flows logically and coherently. Here is a detailed critical analysis outline from our dissertation writers :

I. Introduction

A. Background information about the text and its author

B. Brief summary of the text

C. Thesis statement that clearly states your argument

II. Analysis of the Text

A. Overview of the text's main themes and ideas

B. Examination of the author's writing style and techniques

C. Analysis of the text's structure and organization

III. Evaluation of the Text

A. Evaluation of the author's argument and evidence

B. Analysis of the author's use of language and rhetorical strategies

C. Assessment of the text's effectiveness and relevance to the topic

IV. Discussion of the Context

A. Exploration of the historical, cultural, and social context of the text

B. Examination of the text's influence on its audience and society

C. Analysis of the text's significance and relevance to the present day

V. Counter Arguments and Responses

A. Identification of potential counterarguments to your argument

B. Refutation of counterarguments and defense of your position

C. Acknowledgement of the limitations and weaknesses of your argument

VI. Conclusion

A. Recap of your argument and main points

B. Evaluation of the text's significance and relevance

C. Final thoughts and recommendations for further research or analysis.

This outline can be adjusted to fit the specific requirements of your essay. Still, it should give you a solid foundation for creating a detailed and well-organized critical analysis essay.

Useful Techniques Used in Literary Criticism

There are several techniques used in literary criticism to analyze and evaluate a work of literature. Here are some of the most common techniques:

• Close reading: This technique involves carefully analyzing a text to identify its literary devices, themes, and meanings.
• Historical and cultural context: This technique involves examining the historical and cultural context of a work of literature to understand the social, political, and cultural influences that shaped it.
• Structural analysis: This technique involves analyzing the structure of a text, including its plot, characters, and narrative techniques, to identify patterns and themes.
• Formalism: This technique focuses on the literary elements of a text, such as its language, imagery, and symbolism, to analyze its meaning and significance.
• Psychological analysis: This technique examines the psychological and emotional aspects of a text, including the motivations and desires of its characters, to understand the deeper meanings and themes.
• Feminist and gender analysis: This technique focuses on the representation of gender and sexuality in a text, including how gender roles and stereotypes are reinforced or challenged.
• Marxist and social analysis: This technique examines the social and economic structures portrayed in a text, including issues of class, power, and inequality.

By using these and other techniques, literary critics can offer insightful and nuanced analyses of works of literature, helping readers to understand and appreciate the complexity and richness of the texts.

Sample Critical Analysis Essay

Now that you know how to write a critical analysis, take a look at the critical analysis essay sample provided by our research paper writers and better understand this kind of paper!

Final Words

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7.7 Evaluation: Effect on Audience

Learning outcomes.

By the end of this section, you will be able to:

• Explain how your writing uses common elements of the review genre.
• Evaluate reviews for thesis, evidence, rhetorical choices, clarity, and language awareness by using a rubric.

Essays follow a structure that includes the introduction and thesis, body paragraphs with main points supported by relevant evidence, and a conclusion. In addition, academic essays are generally written with a formal tone, use precise wording, and are carefully edited. Essays should be written with a specific audience and purpose in mind and adhere to the conventions of the discipline’s formatting guide (MLA in this case). However, as you have worked to develop your writing voice during this course, you may have elected to challenge some of these conventions for rhetorical purposes. Beyond following the typical structure of an academic essay, a good review essay will demonstrate knowledge of the elements of the review genre, as discussed in Glance at Genre: Criteria, Evidence, and Evaluation clear evaluation, specific criteria, and understanding of genre and context. The following rubric reflects the characteristics of an effective evaluation essay.

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How to Write Critical Reviews

When you are asked to write a critical review of a book or article, you will need to identify, summarize, and evaluate the ideas and information the author has presented. In other words, you will be examining another person’s thoughts on a topic from your point of view.

Your stand must go beyond your “gut reaction” to the work and be based on your knowledge (readings, lecture, experience) of the topic as well as on factors such as criteria stated in your assignment or discussed by you and your instructor.

Make your stand clear at the beginning of your review, in your evaluations of specific parts, and in your concluding commentary.

Remember that your goal should be to make a few key points about the book or article, not to discuss everything the author writes.

Understanding the Assignment

To write a good critical review, you will have to engage in the mental processes of analyzing (taking apart) the work–deciding what its major components are and determining how these parts (i.e., paragraphs, sections, or chapters) contribute to the work as a whole.

Analyzing the work will help you focus on how and why the author makes certain points and prevent you from merely summarizing what the author says. Assuming the role of an analytical reader will also help you to determine whether or not the author fulfills the stated purpose of the book or article and enhances your understanding or knowledge of a particular topic.

Be sure to read your assignment thoroughly before you read the article or book. Your instructor may have included specific guidelines for you to follow. Keeping these guidelines in mind as you read the article or book can really help you write your paper!

Also, note where the work connects with what you’ve studied in the course. You can make the most efficient use of your reading and notetaking time if you are an active reader; that is, keep relevant questions in mind and jot down page numbers as well as your responses to ideas that appear to be significant as you read.

Please note: The length of your introduction and overview, the number of points you choose to review, and the length of your conclusion should be proportionate to the page limit stated in your assignment and should reflect the complexity of the material being reviewed as well as the expectations of your reader.

Write the introduction

Below are a few guidelines to help you write the introduction to your critical review.

Introduce your review appropriately

Begin your review with an introduction appropriate to your assignment.

If your assignment asks you to review only one book and not to use outside sources, your introduction will focus on identifying the author, the title, the main topic or issue presented in the book, and the author’s purpose in writing the book.

If your assignment asks you to review the book as it relates to issues or themes discussed in the course, or to review two or more books on the same topic, your introduction must also encompass those expectations.

Explain relationships

For example, before you can review two books on a topic, you must explain to your reader in your introduction how they are related to one another.

Within this shared context (or under this “umbrella”) you can then review comparable aspects of both books, pointing out where the authors agree and differ.

In other words, the more complicated your assignment is, the more your introduction must accomplish.

Finally, the introduction to a book review is always the place for you to establish your position as the reviewer (your thesis about the author’s thesis).

As you write, consider the following questions:

• Is the book a memoir, a treatise, a collection of facts, an extended argument, etc.? Is the article a documentary, a write-up of primary research, a position paper, etc.?
• Who is the author? What does the preface or foreword tell you about the author’s purpose, background, and credentials? What is the author’s approach to the topic (as a journalist? a historian? a researcher?)?
• What is the main topic or problem addressed? How does the work relate to a discipline, to a profession, to a particular audience, or to other works on the topic?
• What is your critical evaluation of the work (your thesis)? Why have you taken that position? What criteria are you basing your position on?

Provide an overview

In your introduction, you will also want to provide an overview. An overview supplies your reader with certain general information not appropriate for including in the introduction but necessary to understanding the body of the review.

Generally, an overview describes your book’s division into chapters, sections, or points of discussion. An overview may also include background information about the topic, about your stand, or about the criteria you will use for evaluation.

The overview and the introduction work together to provide a comprehensive beginning for (a “springboard” into) your review.

• What are the author’s basic premises? What issues are raised, or what themes emerge? What situation (i.e., racism on college campuses) provides a basis for the author’s assertions?
• How informed is my reader? What background information is relevant to the entire book and should be placed here rather than in a body paragraph?

Write the body

The body is the center of your paper, where you draw out your main arguments. Below are some guidelines to help you write it.

Organize using a logical plan

Organize the body of your review according to a logical plan. Here are two options:

• First, summarize, in a series of paragraphs, those major points from the book that you plan to discuss; incorporating each major point into a topic sentence for a paragraph is an effective organizational strategy. Second, discuss and evaluate these points in a following group of paragraphs. (There are two dangers lurking in this pattern–you may allot too many paragraphs to summary and too few to evaluation, or you may re-summarize too many points from the book in your evaluation section.)
• Alternatively, you can summarize and evaluate the major points you have chosen from the book in a point-by-point schema. That means you will discuss and evaluate point one within the same paragraph (or in several if the point is significant and warrants extended discussion) before you summarize and evaluate point two, point three, etc., moving in a logical sequence from point to point to point. Here again, it is effective to use the topic sentence of each paragraph to identify the point from the book that you plan to summarize or evaluate.

Questions to keep in mind as you write

With either organizational pattern, consider the following questions:

• What are the author’s most important points? How do these relate to one another? (Make relationships clear by using transitions: “In contrast,” an equally strong argument,” “moreover,” “a final conclusion,” etc.).
• What types of evidence or information does the author present to support his or her points? Is this evidence convincing, controversial, factual, one-sided, etc.? (Consider the use of primary historical material, case studies, narratives, recent scientific findings, statistics.)
• Where does the author do a good job of conveying factual material as well as personal perspective? Where does the author fail to do so? If solutions to a problem are offered, are they believable, misguided, or promising?
• Which parts of the work (particular arguments, descriptions, chapters, etc.) are most effective and which parts are least effective? Why?
• Where (if at all) does the author convey personal prejudice, support illogical relationships, or present evidence out of its appropriate context?

Keep your opinions distinct and cite your sources

Remember, as you discuss the author’s major points, be sure to distinguish consistently between the author’s opinions and your own.

Keep the summary portions of your discussion concise, remembering that your task as a reviewer is to re-see the author’s work, not to re-tell it.

And, importantly, if you refer to ideas from other books and articles or from lecture and course materials, always document your sources, or else you might wander into the realm of plagiarism.

Include only that material which has relevance for your review and use direct quotations sparingly. The Writing Center has other handouts to help you paraphrase text and introduce quotations.

Write the conclusion

You will want to use the conclusion to state your overall critical evaluation.

You have already discussed the major points the author makes, examined how the author supports arguments, and evaluated the quality or effectiveness of specific aspects of the book or article.

Now you must make an evaluation of the work as a whole, determining such things as whether or not the author achieves the stated or implied purpose and if the work makes a significant contribution to an existing body of knowledge.

Consider the following questions:

• Is the work appropriately subjective or objective according to the author’s purpose?
• How well does the work maintain its stated or implied focus? Does the author present extraneous material? Does the author exclude or ignore relevant information?
• How well has the author achieved the overall purpose of the book or article? What contribution does the work make to an existing body of knowledge or to a specific group of readers? Can you justify the use of this work in a particular course?
• What is the most important final comment you wish to make about the book or article? Do you have any suggestions for the direction of future research in the area? What has reading this work done for you or demonstrated to you?

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Tips and advice for evaluation in essays

Evaluation is an important component of an advanced essay. It requires the ability to look at facts, arguments and analysis, with a degree of critical distance. Evaluation involves:

• Looking at what other factors may affect the outcome.
• Time lags involved.
• How it might depend on other issues, e.g. elasticity of demand
• Why the original statement may be incorrect.
• How significant is a factor?

Which questions need evaluation?

Questions which require evaluation usually have these words a the start:

• To what extent

Examples of Evaluation

1. How reliable is the data?

For any essay, you will be using a variety of sources. For example, an essay on trades unions may include information from the TUC. It is good to give data from a source like TUC. However, a valid evaluation technique is to question the reliability and independence of your source.

For example, it is quite likely that the TUC will choose statistics that are more advantageous to workers. Business organisations, e.g. CBI on the other hand, are likely to give alternative sets of data which is more favourable to their point of view.

Therefore, examine the likelihood of bias in data and resources for the essay.

2. Short run and long run?

The effects of a decision can be quite different in the long run. For example, suppose you had an essay, which examined the impact of an increase in tax on petrol. The obvious answer is to say: “very little, demand for petrol is inelastic”

However, it would be evaluative to say; “However, over time demand may become more elastic. After a couple of years people may find alternative ways of driving.

3. It depends on other factors

When looking at the effect of one outcome, it is worth bearing in mind it is often difficult to isolate other factors. For example, if we were looking at the impact of a rise in interest rates. The effect would usually reduce consumer spending. However, there are many other factors that can affect consumer spending. If confidence was high, for example, consumer spending may not fall at all – despite the increase in interest rates.

4. Look at both points of view

In subjects like economics, history and politics there are usually several different viewpoints. It is important to give them all consideration, even if we don’t necessarily agree with them. For example, if we look at the impact of a rise in government spending, a Keynesian might say this will increase growth; a Monetarist, on the other hand, may argue higher spending merely causes crowding out. Therefore, there are two different possibilities.

5. State of economy

The impact of a devaluation in the currency depends on the state of the economy. If the economy is experiencing inflation and is in a boom, a devaluation could worsen the inflation. However, in a recession, a devaluation can help boost exports and there is likely to be limited impact on inflation.

The effect of a fall in AD depends on state of economy

6. How significant is a factor?

A recession in France would lead to lower UK exports to France. France is an important trading partner, however on its own French exports are only a relatively small % of UK AD.   If the rest of the Eurozone was growing, and it was just France in recession, it is unlikely to have much impact on the UK economy. However, if the whole global economy was in recession, this would be much more significant and likely cause a recession in the UK too.

7. Different perspectives

As we mentioned in, UK economic growth in the past four years. How you interpret data is important.

If you showed a graph of UK economy growth since 2013 Q1 – it would give quite a favourable impression of economy.

Including figures from 2011 Q1 gives less favourable.

If we look at this graph, it shows the UK economy still has a large negative output gap.

The important thing is that statistics may only tell part of the story. Just because an economy like Spain grew in the last quarter – doesn’t necessarily mean their economy is doing very well.

More on macroeconomic evaluation – discuss the impact of a cut in interest rates

Example question

Discuss impact of the MPC cutting interest rates from 5% to 4.5%?

Lower interest rates make it cheaper to borrow and therefore encourage consumer spending. Cheaper borrowing also encourages firms to invest. With an increase in C + I, we see a rise in Aggregate Demand and therefore we can expect higher economic growth and higher inflation.

Examples of Evaluation of this question

• In theory, lower interest rates will increase spending. However, commercial banks may not pass the base rate cut onto consumers. This happened during the credit crisis because there was a shortage of cash. Therefore, banks were reluctant to lend – they needed to improve their balance sheets.  Therefore, even though the MPC  cut base rates in 2008-09, consumers may not notice lower interest rates  and therefore, there was little if any increase in consumer spending. This explains why the interest rate cut of 2009, failed to cause a strong economic recovery.
• Lower interest rates may not increase economic growth because other aspects of the economy are doing badly. For example, falling house prices are causing a decline in consumer wealth and confidence. Therefore, despite lower interest rates, falls in house prices are offsetting the potential boost to spending from lower rates. Also, in 2009-11, we experienced a global recession. The recession in the Eurozone caused lower exports and therefore the cut in rates could be insufficient given the fact other aspects of AD are being reduced.
• The cut is only very small. 0.25% is probably insufficient to have much effect especially given problems already mentioned. However, you could argue the UK is sensitive to interest rates because of the number of variable mortgages. Even a 0.25% cut in rates can increase disposable income for people with large mortgages. (this is what you might call double evaluation, evaluation of the evaluation)
• The cut will take time. A cut in interest rates will not boost spending immediately. For example, It will not affect people on a fixed-rate mortgage for about 2 years. Therefore, after a cut in interest rate, we may not see the boost to spending for up to 18 months; this makes monetary policy much more difficult.

Further resources for Economic Essays

• Exam tips for economics
• Model economics essays

Related posts

• Microeconomic evaluation
• Tips for writing economic essays

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Assessed writing postgraduate study skills.

The written assignments you submit must address the key issues in the question in a manner that demonstrates a thorough understanding of the theories and the concepts studied. It should present your views and findings, based on well-reasoned views and judgements.

Assignment markers look for two things.

• An indication of your level of understanding
• Evidence that you are capable of independent, well-reasoned thought, application and reflection.

If you have started to develop your skills in critical reading you will have a good understanding of the literature and already formed many of your own ideas on the subjects an assignment relates to. In assignments you will often be expected to use these ideas in academic argument and critical evaluation.

Academic argument

In order to articulate and communicate your understanding, it is often necessary to translate the language of other authors into a form that represents your own perspectives and is comprehensible to your readers. In this process of translation you reflect on your understanding of the literature, and this helps you to recognise omissions in your understanding. You also call on the breadth of your knowledge to construct the arguments and counter arguments required in balanced debate.

In a similar approach to that of critical reading, if you need to make an argument for a particular theory or approach it is important that you fully understand it. You should ask yourself key questions, such as these.

• Who wrote it?
• What is their methodology or theoretical position?

You also need to make sure that you back up your position with academic opinion, facts, examples and statistics, rather than mere personal opinion. Your argument will then appear balanced rather than biased.

Take care to demonstrate that you recognise the difference between fact and conjecture. So if something only might be true, rather than is definitely true, you should make this clear by stating this suggests that... or it could be said...

Critical evaluation

An assignment question that asks you to critically evaluate something is seeking a balanced debate. Your answer should consider the positive aspects of the thesis alongside the negative aspects of the thesis.

There is a specific rationale for asking you to consider both. Very often, when first reading about a theory or a concept, the response is to form a value judgement; that is to either agree or disagree. However by thinking of both sides of the debate, both good and bad, you develop and refine your analytical skills. These skills are important as they form the foundation for robust problem solving and decision making. Furthermore they help build creativity and innovation by encouraging you to challenge how you think about things, and are crucial to the development of reflective practice. Cumulatively the impact of this is that you become more receptive to new ideas and approaches.

There are a range of study skills booklets available to students. If you're not already signed in, sign in to see them all including Thinking critically  which gives you further information on this subject.

Key points to consider include the following.

• Do you agree with what the author is saying?
• If so, why? If not, why not? Make sure that you back up your opinions by critically engaging with the text.
• Do different authors agree or disagree with each other? What are their strengths and weaknesses?

Compare and contrast academic opinion; this will make your own work stronger.

• Is the methodology utilised by your authors sound? Criticise it if it isn't, making sure to have sound reasons for your own opinions.
• Can you identify any gaps in the research? If so, state what they are and think about addressing them in your own work.

Where a critical evaluation is sought, it is important to include your own conclusions. These should take the preceding debate as their premise, and can refer back to the literature as necessary. It does not matter whether or not the marker agrees with your conclusions. However, it is important that your conclusions are justified, and based on a well-reasoned rationale.

When you refer to material in a source you've found, you can summarise or paraphrase the work, or quote directly.

It is important to get a good balance between the two. Indeed, too much quoting can appear lazy - the person reading your essay wants to know what you have to say about a particular subject or theory. You also demonstrate that you understand what you're talking about it if you paraphrase something.

Whether you paraphrase or quote material, you should always include a reference to its source.

Academic words

It is important that your work is written to professional standards and that you use appropriate academic words and terminology. However, it is also important to write clearly and accurately - these attributes should not be lost in the search for an academic style of writing.

Linking words and phrases can help you to build up an argument by linking one sentence or idea to another. Using linking words and phrases, such as moving on to... or this argument suggests... can help your argument follow a logical flow.

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Study Skills

Wolfson college academic skills: critical reading and evaluation.

• Transition to Wolfson
• Finding Information on Reading List
• Literature Searching
• Keeping up to date
• Critical reading and evaluation
• Speed reading
• Reference management
• Note making
• Research Data Management
• Academic writing
• Finishing a long document in Word
• Publishing your research
• Using AI for Academic Purposes
• Reflection and setting goals
• Responding to and using feedback
• Time management
• Digital wellbeing
• Working remotely
• Exam and Revision Tips

In academic terms, being critical is not about finding fault. Instead, it is the process of weighing up evidence and arguments to make a judgment. Taking a critical approach to your studies involves constantly asking questions and keeping an open mind.

1. Your reading should be just as structured as your essay. Before beginning, you need to plan. Create a list or mind map to analyse your question and help identify what you do and don’t know. Draw out themes you are comfortable with and those which will need more research. This is where to focus your reading

2. Then ask yourself: Why I am reading this? What questions do I want it to answer? This will depend on whether you are looking for information, to improve your understanding or to analyse a text. You may ony want an additional citation to strengthen your argument.

3. Once you know what you want from a reading session, your strategic approach to reading should ideally include the following steps:

4. Do not accept what you read at face value, always question the information, ideas and arguments you come across. Use evidence to help you form your own opinions, arguments, theories and ideas.

5. Critical reading is only effective if you take critical notes. Your notes to need to interpret the overall meaning of what you have read within the wider context of what you know from other sources and your argument. If you write your notes in a critical way, you should be able to drop them into your essay without much editing.

This video introduces the idea of critical reading but it also helpful to look at in conjunction with our notemaking resources.

• Good academic practice and avoiding plagiarism

• Survey the text
• Question and evaluate
• Reading techniques
• Recall and Reviewing what you have read

You don’t have time to read everything, nor do you need to. Take a structured approach to target your reading:

• If it is a book , look at the contents page and index. If the information you are looking for isn’t mentioned here, you probably don’t need to read any further.
• If it is a chapter or journal article, use the structure of headings and subheadings to give you an idea about the content.
• Do you recognise anything in the reference list ? Is it linked to material you have been reading? Do they support or refute one another?
• Quickly look at the text to identify keywords or phrases.
• Figures, data and images are much easier to digest at speed than words.
• Evaluate the relevance and usefulness of the resource and decide if you need to read more.
• Note key points made in the summary or abstract.
• Read the first and last paragraphs or sections to identify the main argument. Then decide if you need more specific information from the body of text.
• This is the case for paragraphs too.  A good writer should introduce an argument in the first sentence and  summarise it in the last.
• Look for repetition of arguments, phrases or words to give clues to the author’s intentions.
• What do they consider crucial ? Does this match what you think is crucial?

Then, and only then, should you decide if you need to read further and take in-depth notes. If not, move on the next text.

Once you have established what an individual thinks, you’ll need to link it to the bigger picture. Develop a checklist to evaluate what you read: Authority

• Can you tell who wrote it? If the author is not identified who is the sponsor, publisher, or organisation behind the information?
• Are the author’s credentials or organisational affiliations listed?
• Is the source reputable?
• What is the purpose of the information? To inform, sell or entertain?
• Does the point of view appear objective or can you determine bias? Is this clearly stated or apparent through a close reading?
• Does the text/site provide information or is it a critical evaluation of other information?
• When was the information published/posted? Does this matter in your field?
• When was it last revised? Have there been new studies or developments in theory since then?
• If reviewing a web source, are the links current or broken?
• Where does the information presented come from? Are the sources listed?
• Can you verify the information in other sources or from your own knowledge?
• What is the depth of coverage?
• Is the information central to your topic or does the source only touch on it?
• Is it unique? Is better quality information available from another source?
• Who is the intended audience?

Speaking as we read is something associated with childhood. Whilst reading silently can speed up the rate at which we digest text, it sometimes hinders clarity of thought.  If passage is difficult or you are finding it hard to concentrate, reading aloud can focus your mind and improve comprehension. Speak into the digital recorder on your phone to listen to it again if you are struggling to understand passages or need to revise them.

Note down words or concepts you are struggling with and then follow them up on another occasion. Don't get distracted whilst reading the passage.

Finger-tracking

Again, this is something we do when learning to read as a child but has huge value for  advanced readers too. It is best employed when you don’t need to read every word. Run your finger across the text or, as you get more experienced, in a zigzag fashion down the centre of the page. You will still be able to take in the gist of argument despite not reading every word. It will help identify repeated keywords and arguments.

It is good practice to take a moment after reading to see if you can do the following by way of a summary:

• Restate : reiterate the same topics and facts. What is it about?
• Describe : discuss the topics and facts within the context of the author’s argument. What do they think?
• Interpret : apply meaning within the wider context of your prior knowledge and values. Is this what you think? What are the implications of your analysis?

If you are struggling to do this, you may need to re-read sections before moving on to another text.

If you make effective notes in this way, you can then lift chunks directly into your essay or assignment. It is therefore important not to simply describe what you have read but to analyse it too. That way you will writing critically; comparing, contrasting and synthesising information while clarifying the importance of some authors, arguments and sources overs others.

Find out more

• An introduction to Critical Reading - breaking it down - This is a self-paced course on Moodle, created by Cambridge librarians. It should take around 45 minutes to complete.The course is an opportunity to sharpen your techniques for reading scholarly literature effectively. It  outlines techniques to read productively, and introduce a question-based method to help with being critical. The course allows you to reflect on your current way of working and also includes a practical exercise to consolidate the skills which have been taught. 

Unless otherwise stated, this work is licenced under a  CC-BY-NC-SA 4.0  licence by Wolfson College Cambridge.

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Academic Evaluations

In our daily lives, we are continually evaluating objects, people, and ideas in our immediate environments. We pass judgments in conversation, while reading, while shopping, while eating, and while watching television or movies, often being unaware that we are doing so. Evaluation is an equally fundamental writing process, and writing assignments frequently ask us to make and defend value judgments.

Evaluation is an important step in almost any writing process, since we are constantly making value judgments as we write. When we write an "academic evaluation," however, this type of value judgment is the focus of our writing.

A Definition of Evaluation

Kate Kiefer, English Professor Like most specific assignments that teachers give, writing evaluations mirrors what happens so often in our day-to-day lives. Every day we decide whether the temperature is cold enough to need a light or heavy jacket; whether we're willing to spend money on a good book or a good movie; whether the prices at the grocery store tell us to keep shopping at the same place or somewhere else for a better value. Academic tasks rely on evaluation just as often. Is a source reliable? Does an argument convince? Is the article worth reading? So writing evaluation helps students make this often unconscious daily task more overt and prepares them to examine ideas, facts, arguments, and so on more critically.

To evaluate is to assess or appraise. Evaluation is the process of examining a subject and rating it based on its important features. We determine how much or how little we value something, arriving at our judgment on the basis of criteria that we can define.

We evaluate when we write primarily because it is almost impossible to avoid doing so. If right now you were asked to write for five minutes on any subject and were asked to keep your writing completely value-free, you would probably find such an assignment difficult. Readers come to evaluative writing in part because they seek the opinions of other people for one reason or another.

Uses for Evaluation

Consider a time recently when you decided to watch a movie. There were at least two kinds of evaluation available to you through the media: the rating system and critical reviews.

Newspapers and magazines, radio and TV programs all provide critical evaluations for their readers and viewers. Many movie-goers consult more than one media reviewer to adjust for bias. Most movie-goers also consider the rating system, especially if they are deciding to take children to a movie. In addition, most people will also ask for recommendations from friends who have already seen the movie.

Whether professional or personal, judgments like these are based on the process of evaluation. The terminology associated with the elements of this process--criteria, evidence, and judgment--might seem alien to you, but you have undoubtedly used these elements almost every time you have expressed an opinion on something.

Types of Written Evaluation

Quite a few of the assignments writers are given at the university and in the workplace involve the process of evaluation.

One type of written evaluation that most people are familiar with is the review. Reviewers will attend performances, events, or places (like restaurants, movies, or concerts), basing their evaluations on their observations. Reviewers typically use a particular set of criteria they establish for themselves, and their reviews most often appear in newspapers and magazines.

Critical Writing

Reviews are a type of critical writing, but there are other types of critical writing which focus on objects (like works of art or literature) rather than on events and performances. Literary criticism, for instance, is a way of establishing the worth or literary merit of a text on the basis of certain established criteria. When we write about literary texts, we do so using one of many critical "lenses," viewing the text as it addresses matters like form, culture, historical context, gender, and class (to name a few). Deciding whether a text is "good" or "bad" is a matter of establishing which "lens" you are viewing that text through, and using the appropriate set of criteria to do so. For example, we might say that a poem by an obscure Nineteenth Century African American poet is not "good" or "useful" in terms of formal characteristics like rhyme, meter, or diction, but we might judge that same text as "good" or "useful" in terms of the way it addresses cultural and political issues historically.

Response Essays

One very common type of academic writing is the response essay. In many different disciplines, we are asked to respond to something that we read or observe. Some types of response, like the interpretive response, simply ask us to explain a text. However, there are other types of response (like agree/disagree and analytical response) which demand that we make some sort of judgment based on careful consideration of the text, object, or event in question.

Problem Solving Essays

In writing assignments which focus on issues, policies, or phenomena, we are often asked to propose possible solutions for identifiable problems. This type of essay requires evaluation on two levels. First of all, it demands that we use evaluation in order to determine that there is a legitimate problem. And secondly, it demands that we take more than one policy or solution into consideration to determine which will be the most feasible, viable, or effective one, given that problem.

Arguing Essays

Written argument is a type of evaluative writing, particularly when it focuses on a claim of value (like "The death penalty is cruel and ineffective") or policy claim (like "Oakland's Ebonics program is an effective way of addressing standard English deficiencies among African American students in public schools"). In written argument, we advance a claim like one of the above, then support this claim with solid reasons and evidence.

Process Analysis

In scientific or investigative writing, in which experiments are conducted and processes or phenomena are observed or studied, evaluation plays a part in the writer's discussion of findings. Often, these findings need to be both interpreted and analyzed by way of criteria established by the writer.

Source Evaluation

Although not a form of written evaluation in and of itself, source evaluation is a process that is involved in many other types of academic writing, like argument, investigative and scientific writing, and research papers. When we conduct research, we quickly learn that not every source is a good source and that we need to be selective about the quality of the evidence we transplant into our own writing.

Relevance to the Topic

When you conduct research, you naturally look for sources that are relevant to your topic. However, writers also often fall prey to the tendency to accept sources that are just relevant enough . For example, if you were writing an essay on Internet censorship, you might find that your research yielded quite a few sources on music censorship, art censorship, or censorship in general. Though these sources could possibly be marginally useful in an essay on Internet censorship, you will probably want to find more directly relevant sources to serve a more central role in your essay.

Perspective on the Topic

Another point to consider is that even though you want sources relevant to your topic, you might not necessarily want an exclusive collection of sources which agree with your own perspective on that topic. For example, if you are writing an essay on Internet censorship from an anti-censorship perspective, you will want to include in your research sources which also address the pro-censorship side. In this way, your essay will be able to fully address perspectives other than (and sometimes in opposition to) your own.

Credibility

One of the questions you want to ask yourself when you consider using a source is "How credible will my audience consider this source to be?" You will want to ask this question not only of the source itself (the book, journal, magazine, newspaper, home page, etc.) but also of the author. To use an extreme example, for most academic writing assignments you would probably want to steer clear of using a source like the National Enquirer or like your eight year old brother, even though we could imagine certain writing situations in which such sources would be entirely appropriate. The key to determining the credibility of a source/author is to decide not only whether you think the source is reliable, but also whether your audience will find it so, given the purpose of your writing.

Currency of Publication

Unless you are doing research with an historical emphasis, you will generally want to choose sources which have been published recently. Sometimes research and statistics maintain their authority for a very long time, but the more common trend in most fields is that the more recent a study is, the more comprehensive and accurate it is.

Accessibility

When sorting through research, it is best to select sources that are readable and accessible both for you and for your intended audience. If a piece of writing is laden with incomprehensible jargon and incoherent structure or style, you will want to think twice about directing it toward an audience unfamiliar with that type of jargon, structure, or style. In short, it is a good rule of thumb to avoid using any source which you yourself do not understand and are not able to interpret for your audience.

Quality of Writing

When choosing sources, consider the quality of writing in the texts themselves. It is possible to paraphrase from sources that are sloppily written, but quoting from such a source would serve only to diminish your own credibility in the eyes of your audience.

Understanding of Biases

Few are sources are truly objective or unbiased . Trying to eliminate bias from your sources will be nearly impossible, but all writers can try to understand and recognize the biases of their sources. For instance, if you were doing a comparative study of 1/2-ton pickup trucks on the market, you might consult the Ford home page. However, you would also need to be aware that this source would have some very definite biases. Likewise, it would not be unreasonable to use an article from Catholic World in an anti-abortion argument, but you would want to understand how your audience would be likely to view that source. Although there is no fail-proof way to determine the bias of a particular journal or newspaper, you can normally sleuth this out by looking at the language in the article itself or in the surrounding articles.

Use of Research

In evaluating a source, you will need to examine the sources that it in turn uses. Looking at the research used by the author of your source, what biases can you recognize? What are the quantity and quality of evidence and statistics included? How reliable and readable do the excerpts cited seem to be?

Considering Purpose and Audience

We typically think of "values" as being personal matters. But in our writing, as in other areas of our lives, values often become matters of public and political concern. Therefore, it is important when we evaluate to consider why we are making judgments on a subject (purpose) and who we hope to affect with our judgments (audience).

Purposes of Evaluation

Your purpose in written evaluation is not only to express your opinion or judgment about a subject, but also to convince, persuade, or otherwise influence an audience by way of that judgment. In this way, evaluation is a type of argument, in which you as a writer are attempting consciously to have an effect on your readers' ways of thinking or acting. If, for example, you are writing an evaluation in which you make a judgment that Mountain Bike A is a better buy than Mountain Bike B, you are doing more than expressing your approval of the merits of Bike A; you are attempting to convince your audience that Bike A is the better buy and, ultimately, to persuade them to buy Bike A rather than Bike B.

Effects of Audience

Kate Kiefer, English Professor When we evaluate for ourselves, we don't usually take the time to articulate criteria and detail evidence. Our thought processes work fast enough that we often seem to make split-second decisions. Even when we spend time thinking over a decision--like which expensive toy (car, stereo, skis) to buy--we don't often lay out the criteria explicitly. We can't take that shortcut when we write to other folks, though. If we want readers to accept our judgment, then we need to be clear about the criteria we use and the evidence that helps us determine value for each criterion. After all, why should I agree with you to eat at the Outback Steak House if you care only about cost but I care about taste and safe food handling? To write an effective evaluation, you need to figure out what your readers care about and then match your criteria to their concerns. Similarly, you can overwhelm readers with too much detail when they don't have the background knowledge to care about that level of detail. Or you can ignore the expertise of your readers (at your peril) and not give enough detail. Then, as a writer, you come across as condescending, or worse. So targeting an audience is really key to successful evaluation.

In written evaluation, it is important to keep in mind not only your own system of value, but also that of your audience. Writers do not evaluate in a vacuum. Giving some thought to the audience you are attempting to influence will help you to determine what criteria are important to them and what evidence they will require in order to be convinced or persuaded by your evaluative argument. In order to evaluate effectively, it is important that you consider what motivates and concerns your audience.

Criteria and Audience Considerations

The first step in deciding which criteria will be effective in your evaluation is determining which criteria your audience considers important. For example, if you are writing a review of a Mexican restaurant to an audience comprised mainly of senior citizens from the midwest, it is unlikely that "large portions" and "fiery green chile" will be the criteria most important to them. They might be more concerned, rather, with "quality of service" or "availability of heart smart menu items." Trying to anticipate and address your audience's values is an indispensable step in writing a persuasive evaluative argument. Your next step in suiting your criteria to your audience is to determine how you will explain and/or defend not only your judgments, but the criteria supporting them as well. For example, if you are arguing that a Mexican restaurant is excellent because, among other reasons, the texture of the food is appealing, you might need to explain to your audience why texture is a significant criterion in evaluating Mexican food.

Evidence and Audience Considerations

The amount and type of evidence you use to support your judgments will depend largely on the demands of your audience. Common sense tells us that the more oppositional an audience is, the more evidence will be needed to convince them of the validity a judgment. For instance, if you were writing a favorable review of La Cocina on the basis of their fiery green chile, you might not need to use a great deal of evidence for an audience of people who like spicy food but have not tried any of the Mexican restaurants in town. However, if you are addressing an audience who is deeply devoted to the green chile at Manuel's, you will need to provide a fair amount of solid evidence in order to persuade them to try another restaurant.

Parts of an Evaluation

When we evaluate, we make an overall value claim about a subject, using criteria to make judgments based on evidence. Often, we also make use of comparison and contrast as strategies for determining the relative worth of the subject we are considering. This section examines these parts of an evaluation and shows how each functions in a successful evaluation.

Overall Claim

An overall claim or judgment is an evaluator's final decision about worth. When we evaluate, we make a general statement about the worth of objects, goods, services, or solutions to problems.

An overall claim or judgment in an evaluation can be as simple as "See this movie!" or "Brand X is a better buy than the name brand." It can also be complex, particularly when the evaluator recognizes certain conditions that affect the judgment: If citizens of our community want to improve air and water quality and are willing to forego 300 additional jobs, then we should not approve the new plant Acme is hoping to build here.

Qualifications

An overall claim or judgment usually requires qualification so that it seems balanced. If judgments are weighted too much to one side, they will sometimes mar the credibility of your argument. If your overall judgment is wholly positive, your evaluation will wind up sounding like propaganda or advertisement. If it is wholly negative, you might present yourself as overly critical, unfair, or undiplomatic. An example of a qualified claim or judgment might be the following: Although La Cocina is not without its faults, it is the best Mexican restaurant in town. Qualifications are almost always positive additions to evaluative arguments, but writers must learn not to overuse them. If you make too many qualifications, your audience will be unable to determine your final position on your subject, and you will appear to be "waffling."

Example Text

Creating more parking lots is a possible solution to the horrendous traffic congestion in Taiwan's major cities. When a new building permit is issued, each building must include a certain number of spaces for parking. However, new construction takes time, and results will be seen only as new buildings are erected. This solution alone is inadequate for most of Taiwan's problem areas, which need a solution whose results will be noticed immediately.

Comment Notice how this sentence at the end of the paragraph seems to be a formal "thesis" or "claim" which might drive the rest of the essay. Based on this claim, we would assume that the remainder of the essay will deal with the reasons why the proposed policy along is "inadequate," and will address other possible solutions.

Supporting Judgments

In academic evaluations, the overall claim or judgment is backed up by smaller, more detailed judgments about aspects of a subject being evaluated. Supporting judgments function in the same way that "reasons" function in most arguments. They provide structure and justification for a more general claim. For example, if your overall claim or judgment in your evaluation is

"Although La Cocina is not without its faults, it is the best Mexican restaurant in town,"

one supporting judgment might be

"La Cocina's green chile is superb."

This judgment would be based on criteria you have established, and it would be supported by evidence.

Providing more parking spaces near buildings is not the only act necessary to solve Taiwan's parking problems. A combination of more parking spaces, increased fines, and lowered traffic volume may be necessary to eliminate the nightmare of driving in the cities. In fact, until laws are enforced and fines increased, no number of new parking spaces will impact the congestion seen in downtown areas.

Comment There are arguably three supporting judgments being made here, as three possible solutions are being suggested to rectify this problem of parking in Taiwan. If we were reading these supporting judgments at the beginning of an essay, we would expect the essay to discuss them in depth, pointing out evidence that these proposed solutions would be effective.

When we write evaluations, we consciously adopt certain standards of measurement, or criteria .

Criteria can be concrete standards, like size or speed, or can be abstract, like practicality. When we write evaluations in an academic context, we typically avoid using criteria that are wholly personal, and rely instead on those that are less "subjective" and more likely to be shared by the majority of the audience we are addressing. Choosing appropriate criteria often involves careful consideration of audience demands, values, and concerns.

As an evaluator, you will sometimes discover that you will need to explain and/or defend not only your judgments, but also the criteria informing those judgments. For example, if you are arguing that a Mexican restaurant is excellent because (among other reasons) the texture of the food is appealing, you might need to explain to your audience why texture is a significant criterion in evaluating Mexican food.

Types of Criteria

If you are evaluating a concrete canoe for an engineering class, you will use concrete criteria such as float time, cost of materials, hydrodynamic design, and so on. If you are evaluating the suitability of a textbook for a history class, you will probably rely on more abstract criteria such as readability, length, and controversial vs. mainstream interpretation of history.

In evaluation, we often rely on concrete , measurable standards according to which subjects (usually objects) may be evaluated. For example, cars may be evaluated according to the criteria of size, speed, or cost.

Many academic evaluations, however, don't focus on objects that we can measure in terms of size, speed, or cost. Rather, they look at somewhat more abstract concepts (problems and solutions often), which we might measure in terms of "effectiveness," "feasibility," or other abstract criteria. When writing this kind of evaluation, it is vital to be as clear as possible when articulating, defining, and using your criteria, since not all readers are likely to understand and agree with these criteria as readily as they would understand and agree with concrete criteria.

Related Information: Abstract Criteria

Abstract criteria are not easily measurable, and they are usually less self-evident, more in need of definition, than concrete criteria. Even though criteria may be abstract, they should not be imprecise. Always state your criteria as clearly and precisely as possible. "Feasibility" is one example of an abstract criterion that a writer might use to evaluate a solution to a problem. Feasibility is the degree of likelihood of success of something like a plan of action or a solution to a problem. "Capability of being implemented" is a way to look at feasibility in terms of solutions to problems. The relative ease with which a solution would be adopted is sometimes a way to look at feasibility. The following example mentions directly the criteria it is using (the words in italics). Fire prevention should be the major consideration of a family building a home. By using concrete, the risk of fire is significantly decreased. But that is not all that concrete provides. It is affordable , suitable for all climates , and helps reduce deforestation . Since all of these factors are important, concrete should be demanded more than it is, and it should certainly be used more than wood for homebuilding.

Related Information: Concrete Criteria

Concrete criteria are measurable standards which most people are likely to understand and (usually) to agree with. For example, a person might make use of criteria like "size," "speed," and "cost" when buying a car.

If size is your main criterion, and something with a larger size will receive a more favorable evaluation.

Perhaps the only quality that you desire in a car is low initial cost. You don't need to take into account anything else. In this case, you can put judgments on these three cars in the local used car lot:

Because the Nissan has the lowest initial price, it receives the most favorable judgment. The evidence is found on the price tag. Each car is compared by way of a single criterion: cost.

Using Clear and Well-defined Criteria

When we evaluate informally (passing judgments during the course of conversation, for instance), we typically assume that our criteria are self-evident and require no explanation. However, in written evaluation, it is often necessary that we clarify and define our criteria in order to make a persuasive evaluative argument.

Criteria That Are Too Vague or Personal

Although we frequently find ourselves needing to use abstract criteria like "feasibility" or "effectiveness," we also must avoid using criteria that are overly vague or personal and difficult to support with evidence. As evaluators, we must steer clear of criteria that are matters of taste, belief, or personal preference. For example, the "best" lamp might simply be the one that you think looks prettiest in your home. If you depend on a criterion like "pretty in my home," and neglect to use more common, shared criteria like "brightness," "cost," and "weight," you are probably relying on a criterion that is too specific to your own personal preferences. To make "pretty in my home" an effective criterion, you would need to explain what "pretty in my home" means and how it might relate to other people's value systems. (For example: "Lamp A is attractive because it is an unoffensive style and color that would be appropriate for many people's decorating tastes.")

Using Criteria Based on the Appropriate "Class" of Subjects

When you make judgments, it is important that you use criteria that are appropriate to the type of object, person, policy, etc. that you are examining. If you are evaluating Steven Spielburg's film, Schindler's List , for instance, it is unfair to criticize it because it isn't a knee-slapper. Because "Schindler's List" is a drama and not a comedy, using the criterion of "humor" is inappropriate.

Weighing Criteria

Once you have established criteria for your evaluation of a subject, it is necessary to decide which of these criteria are most important. For example, if you are evaluating a Mexican restaurant and you have arrived at several criteria (variety of items on the menu, spiciness of the food, size of the portions, decor, and service), you need to decide which of these criteria are most critical to your evaluation. If the size of the portions is good, but the service is bad, can you give the restaurant a good rating? What about if the decor is attractive, but the food is bland? Once you have placed your criteria in a hierarchy of importance, it is much easier to make decisions like these.

When we evaluate, we must consider the audience we hope to influence with our judgments. This is particularly true when we decide which criteria are informing (and should inform) these judgments.

After establishing some criteria for your evaluation, it is important to ask yourself whether or not your audience is likely to accept those criteria. It is crucial that they do accept the criteria if, in turn, you expect them to accept the supporting judgments and overall claim or judgment built on them.

Related Information: Explaining and Defending Criteria

In deciding which criteria will be effective in your evaluation is determining which criteria your audience considers important. For example, if you are writing a review of a Mexican restaurant to an audience comprised mainly of senior citizens from the midwest, it is unlikely that "large portions" and "fiery green chile" will be the criteria most important to them. They might be more concerned, rather, with "quality of service" or "availability of heart smart menu items." Trying to anticipate and address your audience's values is an indispensable step in writing a persuasive evaluative argument.

Related Information: Understanding Audience Criteria

How Background Experience Influences Criteria

Laura Thomas - Composition Lecturer Your background experience influences the criteria that you use in evaluation. If you know a lot about something, you will have a good idea of what criteria should govern your judgments. On the other hand, it's hard if you don't know enough about what you're judging. Sometimes you have to research first in order to come up with useful criteria. For example, I recently went shopping for a new pair of skis for the first time in fifteen years. When I began shopping, I realized that I didn't even know what questions to ask anymore. The last time I had bought skis, you judged them according to whether they had a foam core or a wood core. But I had no idea what the important considerations were anymore.

Evidence consists of the specifics you use to reach your conclusion or judgment. For example, if you judge that "La Cocina's green chile is superb" on the basis of the criterion, "Good green chile is so fiery that you can barely eat it," you might offer evidence like the following:

"I drank an entire pitcher of water on my own during the course of the meal."

"Though my friend wouldn't admit that the chile was challenging for him, I saw beads of sweat form on his brow."

Related Information: Example Text

In the following paragraph, evidence appears in italics. Note that the reference to the New York Times backs up the evidence offered in the previous sentence:

Since killer whales have small lymphatic systems, they catch infections more easily when held captive ( Obee 23 ). The orca from the movie "Free Willy," Keiko, developed a skin disorder because the water he was living in was not cold enough. This infection was a result of the combination of tank conditions and the animal's immune system, according to a New York Times article .

Types of Evidence

Evidence for academic evaluations is usually of two types: concrete detail and analytic detail. Analytic detail comes from critical thinking about abstract elements of the thing being evaluated. It will also include quotations from experts. Concrete detail comes from sense perceptions and measurements--facts about color, speed, size, texture, smell, taste, and so on. Concrete details are more likely to support concrete criteria (as opposed to abstract criteria) used in judging objects. Analytic detail will more often support abstract criteria (as opposed to concrete criteria), like the criterion "feasibility," discussed in the section on criteria. Analytic detail also appears most often in academic evaluations of solutions to problems, although such solutions can also sometimes be evaluated according to concrete criteria.

What Kinds of Evidence Work

Good evidence ranges from personal experience to interviews with experts to published sources. The kind of evidence that works best for you will depend on your audience and often on the writing assignment you have been given.

Evidence and the Writing Assignment

When you choose evidence to support the judgments you are making in an evaluation, it will be important to consider what type of evaluation you are being asked to do. If, for instance, you are being asked to review a play you have attended, your evidence will most likely consist primarily of your own observations. However, if your assignment asks you to compare and contrast two potential national health care policies (toward deciding which is the better one), your evidence will need to be more statistical, more dependent on reputable sources, and more directed toward possible effects or outcomes of your judgment.

Comparison and Contrast

Comparison and contrast is the process of positioning an item or concept being evaluated among other like items or concepts. We are all familiar with this technique as it's used in the marketing of products: soft drink "taste tests," comparisons of laundry detergent effectiveness, and the like. It is a way of determining the value of something in relation to comparable things. For example, if you have made the judgment that "La Cocina's green chile is superb" and you have offered evidence of the spiciness and the flavor of the chile, you might also use comparison by giving your audience a scale on which to base judgment: "La Cocina's chile is even more fiery and flavorful than Manuel's, which is by no means a walk in the park."

In this case, the writer compares limestone with wood to show that limestone is a better building material. Although this comparison could be developed much more, it still begins to point out the relative merits of limestone. Concrete is a feasible substitute for wood as a building material. Concrete comes from a rock called limestone. Limestone is found all over the United States. By using limestone instead of wood, the dependence on dwindling forest reserves would decrease. There are more sedimentary rocks than there are forests left in this country, and they are more evenly distributed. For this reason, it is quite possible to switch from wood to concrete as the primary building material for residential construction.

Determining Relative Worth

Comparing and contrasting rarely means placing the item or concept being evaluated in relation to another item or concept that is obviously grossly inferior. For instance, if you are attempting to demonstrate the value of a Cannondale mountain bike, it would be foolish to compare it with a Huffy. However, it would be useful to compare it with a Klein, arguably a similar bicycle. In this type of maneuver, you are not comparing good with bad; rather, you are deciding which bike is better and which bike is worse. In order to determine relative worth in this way, you will need to be very careful in defining the criteria you are using to make the comparison.

Using Comparison and Contrast Effectively

In order to make comparison and contrast function well in evaluation, it is necessary to be attentive to: 1) focusing on the item or concept under consideration and 2) the use of evidence in comparison and contrast. When using comparison and contrast, writers must remember that they are using comparable items or concepts only as a way of demonstrating the worth of the main item or concept under consideration. It is easy to lose focus when using this technique, because of the temptation to evaluate two (or more) items or concepts rather than just the one under consideration. It is important to remember that judgments made on the basis of comparison and contrast need to be supported with evidence. It is not enough to assert that "La Cocina's chile is even more fiery and flavorful than Manuel's." It will be necessary to support this judgment with evidence, showing in what ways La Cocina's chile is more flavorful: "Manuel's chile relies heavily on a tomato base, giving it an Italian flavor. La Cocina follows a more traditional recipe which uses little tomato and instead flavors the chile with shredded pork, a dash of vinegar, and a bit of red chile to give it a piquant taste."

The Process of Writing an Evaluation

A variety of writing assignments call for evaluation. Bearing in mind the various approaches that might be demanded by those particular assignments, this section offers some general strategies for formulating a written evaluation.

Choosing a Topic for Evaluation

Sometimes your topic for evaluation will be dictated by the writing assignment you have been given. Other times, though, you will be required to choose your own topic. Common sense tells you that it is best to choose something about which you already have a base knowledge. For instance, if you are a skier, you might want to evaluate a particular model of skis. In addition, it is best to choose something that is tangible, observable, and/or researchable. For example, if you chose a topic like "methods of sustainable management of forests," you would know that there would be research to support your evaluation. Likewise, if you chose to evaluate a film like Pulp Fiction , you could rent the video and watch it several times in order to get the evidence you needed. However, you would have fewer options if you were to choose an abstract concept like "loyalty" or "faith." When evaluating, it is usually best to steer clear of abstractions like these as much as possible.

Brainstorming Possible Judgments

Once you have chosen a topic, you might begin your evaluation by thinking about what you already know about the topic. In doing this, you will be coming up with possible judgments to include in your evaluation. Begin with a tentative overall judgment or claim. Then decide what supporting judgments you might make to back that claim. Keep in mind that your judgments will likely change as you collect evidence for your evaluation.

Determining a Tentative Overall Judgment

Start by making an overall judgment on the topic in question, based on what you already know. For instance, if you were writing an evaluation of sustainable management practices in forestry, your tentative overall judgment might be: "Sustainable management is a viable way of dealing with deforestation in old growth forests."

Brainstorming Possible Supporting Judgments

With a tentative overall judgment in mind, you can begin to brainstorm judgments (or reasons) that could support your overall judgment by asking the question, "Why?" For example, asking "Why?" of the tentative overall judgment "Sustainable management is a viable way of dealing with deforestation in old growth forests" might yield the following supporting judgments:

• Sustainable management allows for continued support of the logging industry.
• It eliminates much unnecessary waste.
• It is much better for the environment than unrestricted, traditional forestry methods.
• It is less expensive than these traditional methods.

Anticipating Changes to Your Judgments After Collecting Evidence

When brainstorming possible judgments this early in the writing process, it is necessary to keep an open mind as you enter into the stage in which you collect evidence. Once you have done observations, analysis, or research, you might find that you are unable to advance your tentative overall judgment. Or you might find that some of the supporting judgments you came up with are not true or are not supportable. Your findings might also point you toward other judgments you can make in addition to the ones you are already making.

Defining Criteria

To prepare to organize and write your evaluation, it is important to clearly define the criteria you are using to make your judgments. These criteria govern the direction of the evaluation and provide structure and justification for the judgments you make.

Looking at the Criteria Informing Your Judgments (Working Backwards)

We often work backwards from the judgments we make, discovering what criteria we are using on the basis of what our judgments look like. For instance, our tentative judgments about sustainable management practices are as follows:

If we were to analyze these judgments, asking ourselves why we made them, we would see that we used the following criteria: wellbeing of the logging industry, conservation of resources, wellbeing of the environment, and cost.

Thinking of Additional Criteria

Once you have identified the criteria informing your initial judgments, you will want to determine what other criteria should be included in your evaluation. For example, in addition to the criteria you've already come up with (wellbeing of the logging industry, conservation of resources, wellbeing of the environment, and cost), you might include the criterion of preservation of the old growth forests.

Comparing Your Criteria with Those of Your Audience

In deciding which criteria are most important to include in your evaluation, it is necessary to consider the criteria your audience is likely to find important. Let's say we are directing our evaluation of sustainable management methods toward an audience of loggers. If we look at our list of criteria--wellbeing of the logging industry, conservation of resources, wellbeing of the environment, cost, and preservation of the old growth forests--we might decide that wellbeing of the logging industry and cost are the criteria most important to loggers. At this point, we would also want to identify additional criteria the audience might expect us to address: perhaps feasibility, labor requirements, and efficiency.

Deciding Which Criteria Are Most Important

Once you have developed a long list of possible criteria for judging your subject (in this case, sustainable management methods), you will need to narrow the list, since it is impractical and ineffective to use of all possible criteria in your essay. To decide which criteria to address, determine which are least dispensable, both to you and to your audience. Your own criteria were: wellbeing of the logging industry, conservation of resources, wellbeing of the environment, cost, and preservation of the old growth forests. Those you anticipated for your audience were: feasibility, labor requirements, and efficiency. In the written evaluation, you might choose to address those criteria most important to your audience, with a couple of your own included. For example, your list of indispensable criteria might look like this: wellbeing of the logging industry, cost, labor requirements, efficiency, conservation of resources, and preservation of the old growth forests.

Criteria and Assumptions

Stephen Reid, English Professor Warrants (to use a term from argumentation) come on the scene when we ask why a given criterion should be used or should be acceptable in evaluating the particular text, product, or performance in question. When we ask WHY a particular criterion should be important (let's say, strong performance in an automobile engine, quickly moving plot in a murder mystery, outgoing personality in a teacher), we are getting at the assumptions (i.e., the warrant) behind why the data is relevant to the claim of value we are about to make. Strong performance in an automobile engine might be a positive criterion in an urban, industrialized environment, where traveling at highway speeds on American interstates is important. But we might disagree about whether strong performance (accompanied by lower mileage) might be important in a rural European environment where gas costs are several dollars a litre. Similarly, an outgoing personality for a teacher might be an important standard of judgment or criterion in a teacher-centered classroom, but we could imagine another kind of decentered class where interpersonal skills are more important than teacher personality. By QUESTIONING the validity and appropriateness of a given criterion in a particular situation, we are probing for the ASSUMPTIONS or WARRANTS we are making in using that criterion in that particular situation. Thus, criteria are important, but it is often equally important for writers to discuss the assumptions that they are making in choosing the major criteria in their evaluations.

Collecting Evidence

Once you have established the central criteria you will use in our evaluation, you will investigate your subject in terms of these criteria. In order to investigate the subject of sustainable management methods, you would more than likely have to research whether these methods stand up to the criteria you have established: wellbeing of the logging industry, cost, labor requirements, time efficiency, conservation of resources, and preservation of the old growth forests. However, library research is only one of the techniques evaluators use. Depending on the type of evaluation being made, the evaluator might use such methods as observation, field research, and analysis.

Thinking About What You Already Know

The best place to start looking for evidence is with the knowledge you already possess. To do this, you might try brainstorming, clustering, or freewriting ideas.

Library Research

When you are evaluating policies, issues, or products, you will usually need to conduct library research to find the evidence your evaluation requires. It is always a good idea to check journals, databases, and bibliographies relevant to your subject when you begin research. It is also helpful to speak with a reference librarian about how to get started.

Observation

When you are asked to evaluate a performance, event, place, object, or person, one of the best methods available is simple observation. What makes observation not so simple is the need to focus on criteria you have developed ahead of time. If, for instance, you are reviewing a student production of Hamlet , you will want to review your list of criteria (perhaps quality of acting, costumes, faithfulness to the text, set design, lighting, and length of time before intermission) before attending the play. During or after the play, you will want to take as many notes as possible, keeping these criteria in mind.

Field Research

To expand your evaluation beyond your personal perspective or the perspective of your sources, you might conduct your own field research . Typical field research techniques include interviewing, taking a survey, administering a questionnaire, and conducting an experiment. These methods can help you support your judgment and can sometimes help you determine whether or not your judgment is valid.

When you are asked to evaluate a text, analysis is often the technique you will use in collecting evidence. If you are analyzing an argument, you might use the Toulmin Method. Other texts might not require such a structured analysis but might be better addressed by more general critical reading strategies.

Applying Criteria

After developing a list of indispensable criteria, you will need to "test" the subject according to these criteria. At this point, it will probably be necessary to collect evidence (through research, analysis, or observation) to determine, for example, whether sustainable management methods would hold up to the criteria you have established: wellbeing of the logging industry, cost, labor requirements, efficiency, conservation of resources, and preservation of the old growth forests. One way of recording the results of this "test" is by putting your notes in a three-column log.

Organizing the Evaluation

One of the best ways to organize your information in preparation for writing is to construct an informal outline of sorts. Outlines might be arranged according to criteria, comparison and contrast, chronological order, or causal analysis. They also might follow what Robert K. Miller and Suzanne S. Webb refer to in their book, Motives for Writing (2nd ed.) as "the pattern of classical oration for evaluations" (286). In addition to deciding on a general structure for your evaluation, it will be necessary to determine the most appropriate placement for your overall claim or judgment.

Placement of the Overall Claim or Judgment

Writers can state their final position at the beginning or the end of an essay. The same is true of the overall claim or judgment in a written evaluation.

When you place your overall claim or judgment at the end of your written evaluation, you are able to build up to it and to demonstrate how your evaluative argument (evidence, explanation of criteria, etc.) has led to that judgment.

Writers of academic evaluations normally don't need to keep readers in suspense about their judgments. By stating the overall claim or judgment early in the paper, writers help readers both to see the structure of the essay and to accept the evidence as convincing proof of the judgment. (Writers of evaluations should remember, of course, that there is no rule against stating the overall claim or judgment at both the beginning and the end of the essay.)

Organization by Criteria

The following is an example from Stephen Reid's The Prentice Hall Guide for College Writers (4th ed.), showing how a writer might arrange an evaluation according to criteria:

Introductory paragraphs: information about the restaurant (location, hours, prices), general description of Chinese restaurants today, and overall claim : The Hunan Dynasty is reliable, a good value, and versatile.

Criterion # 1/Judgment: Good restaurants should have an attractive setting and atmosphere/Hunan Dynasty is attractive.

Criterion # 2/Judgment: Good restaurants should give strong priority to service/ Hunan Dynasty has, despite an occasional glitch, expert service.

Criterion # 3/Judgment: Restaurants that serve modestly priced food should have quality main dishes/ Main dishes at Hunan Dynasty are generally good but not often memorable. (Note: The most important criterion--the quality of the main dishes--is saved for last.)

Concluding paragraphs: Hunan Dynasty is a top-flight neighborhood restaurant (338).

Organization by Comparison and Contrast

Sometimes comparison and contrast is not merely a strategy used in part [italics] of an evaluation, but is the strategy governing the organization of the entire essay. The following are examples from Stephen Reid's The Prentice Hall Guide for College Writers (4th ed.), showing two ways that a writer might organize an evaluation according to comparison and contrast.

Introductory paragraph(s)

Thesis [or overall claim/judgment]: Although several friends recommended the Yakitori, we preferred the Unicorn for its more authentic atmosphere, courteous service, and well-prepared food. [Notice that the criteria are stated in this thesis.]

Authentic atmosphere: Yakitori vs. Unicorn

Courteous service: Yakitori vs. Unicorn

Well-prepared food: Yakitori vs. Unicorn

Concluding paragraph(s) (Reid 339)

The Yakitori : atmosphere, service, and food

The Unicorn : atmosphere, service, and food as compared to the Yakitori

Concluding paragraph(s) (Reid 339).

Organization by Chronological Order

Writers often follow chronological order when evaluating or reviewing events or performances. This method of organization allows the writer to evaluate portions of the event or performance in the order in which it happens.

Organization by Causal Analysis

When using analysis to evaluate places, objects, events, or policies, writers often focus on causes or effects. The following is an example from Stephen Reid's The Prentice Hall Guide for College Writers (4th ed.), showing how one writer organizes an evaluation of a Goya painting by discussing its effects on the viewer.

Criterion #1/Judgment: The iconography, or use of symbols, contributes to the powerful effect of this picture on the viewer.

Evidence : The church as a symbol of hopefulness contrasts with the cruelty of the execution. The spire on the church emphasizes for the viewer how powerless the Church is to save the victims.

Criterion #2/Judgment: The use of light contributes to the powerful effect of the picture on the viewer.

Evidence : The light casts an intense glow on the scene, and its glaring, lurid, and artificial qualities create the same effect on the viewer that modern art sometimes does.

Criterion #3/Judgment: The composition or use of formal devices contributes to the powerful effect of the picture on the viewer.

Evidence : The diagonal lines scissors the picture into spaces that give the viewer a claustrophobic feeling. The corpse is foreshortened, so that it looks as though the dead man is bidding the viewer welcome (Reid 340).

Pattern of Classical Oration for Evaluations

Robert K. Miller and Suzanne S. Webb, in their book, Motives for Writing (2nd ed.) discuss what they call "the pattern of classical oration for evaluations," which incorporates opposing evaluations as well as supporting reasons and judgments. This pattern is as follows:

Present your subject. (This discussion includes any background information, description, acknowledgement of weaknesses, and so forth.)

State your criteria. (If your criteria are controversial, be sure to justify them.)

Make your judgment. (State it as clearly and emphatically as possible.)

Give your reasons. (Be sure to present good evidence for each reason.)

Refute opposing evaluations. (Let your reader know you have given thoughtful consideration to opposing views, since such views exist.)

State your conclusion. (You may restate or summarize your judgment.) (Miller and Webb 286-7)

Example: Part of an Outline for an Evaluation

The following is a portion of an outline for an evaluation, organized by way of supporting judgments or reasons. Notice that this pattern would need to be repeated (using criteria other than the fieriness of the green chile) in order to constitute a complete evaluation proving that "Although La Cocina is not without its faults, it is the best Mexican restaurant in town."

Evaluation of La Cocina, a Mexican Restaurant

Intro Paragraph Leading to Overall Judgment: "Although La Cocina is not without its faults, it is the best Mexican restaurant in town."

Supporting Judgment: "La Cocina's green chile is superb."

Criterion used to make this judgment: "Good green chile is so fiery that you can barely eat it."

Evidence in support of this judgment: "I drank an entire pitcher of water on my own during the course of the meal" or "Though my friend wouldn't admit that the chile was challenging for him, I saw beads of sweat form on his brow."

Supporting Judgment made by way of Comparison and Contrast: "La Cocina's chile is even more fiery and flavorful than Manuel's, which is by no means a walk in the park itself."

Evidence in support of this judgment: "Manuel's chile relies heavily on a tomato base, giving it an Italian flavor. La Cocina follows a more traditional recipe which uses little tomato, and instead flavors the chile with shredded pork, a dash of vinegar, and a bit of red chile to give it a piquant taste."

Writing the Draft

If you have an outline to follow, writing a draft of a written evaluation is simple. Stephen Reid, in his Prentice Hall Guide for College Writers , recommends that writers maintain focus on both the audience they are addressing and the central criteria they want to include. Such a focus will help writers remember what their audience expects and values and what is most important in constructing an effective and persuasive evaluation.

Guidelines for Revision

In his Prentice Hall Guide for College Writers , 4th ed., Stephen Reid offers some helpful tips for revising written evaluations. These guidelines are reproduced here and grouped as follows:

Examining Criteria

Criteria are standards of value . They contain categories and judgments, as in "good fuel economy," "good reliability," or "powerful use of light and shade in painting." Some categories, such as "price," have clearly implied judgments ("low price"), but make sure that your criteria refer implicitly or explicitly to a standard of value.

Examine your criteria from your audience's point of view. Which criteria are most important in evaluating your subject? Will your readers agree that the criteria you select are indeed the most important ones? Will changing the order in which you present your criteria make your evaluation more convincing? (Reid 342)

Balancing the Evaluation

Include both positive and negative evaluations of your subject. If all of your judgments are positive, your evaluation will sound like an advertisement. If all of your judgments are negative, your readers may think you are too critical (Reid 342).

Using Evidence

Be sure to include supporting evidence for each criterion. Without any data or support, your evaluation will be just an opinion that will not persuade your reader.

If you need additional evidence to persuade your readers, [go back to the "Collecting" stage of this process] (Reid 343).

Avoiding Overgeneralization

Avoid overgeneralizing your claims. If you are evaluating only three software programs, you cannot say that Lotus 1-2-3 is the best business program around. You can say only that it is the best among the group or the best in the particular class that you measured (Reid 343).

Making Appropriate Comparisons

Unless your goal is humor or irony, compare subjects that belong in the same class. Comparing a Yugo to a BMW is absurd because they are not similar cars in terms of cost, design, or purpose (Reid 343).

Checking for Accuracy

If you are citing other people's data or quoting sources, check to make sure your summaries and data are accurate (Reid 343).

Working on Transitions, Clarity, and Style

Signal the major divisions in your evaluation to your reader using clear transitions, key words, and paragraph hooks. At the beginning of new paragraphs or sections of your essay, let your reader know where you are going.

Revise sentences for directness and clarity.

Edit your evaluation for correct spelling, appropriate word choice, punctuation, usage, and grammar (343).

Nesbitt, Laurel, Kathy Northcut, & Kate Kiefer. (1997). Academic Evaluations. Writing@CSU . Colorado State University. https://writing.colostate.edu/guides/guide.cfm?guideid=47

Essays: task words

Written Assignments

Explore what different task words mean and how they apply to your assignments

You'll need to understand what your assignments are asking you to do throughout your studies. Your assessments use 'task words' that explain what you need to do in your work.  

Task words are the words or phrases in a brief that tell you what to do. Common examples of task words are 'discuss', 'evaluate', 'compare and contrast', and 'critically analyse'. These words are used in assessment marking criteria and will showcase how well you've answered the question.

None of these words have a fixed meaning. Your lecturers may have specific definitions for your subject or task so you should make sure you have a good idea of what these terms mean in your field. You can check this by speaking to your lecturer, checking your course handbook and reading your marking criteria carefully.

Task words and descriptions

• Account for : Similar to ‘explain’ but with a heavier focus on reasons why something is or is not the way it is.
• Analyse : This term has the widest range of meanings according to the subject. Make a justified selection of some of the essential features of an artefact, idea or issue. Examine how these relate to each other and to other ideas, in order to help better understand the topic. See ideas and problems in different ways, and provide evidence for those ways of seeing them. 
• Assess : This has very different meanings in different disciplines. Measure or evaluate one or more aspect of something (for example, the effectiveness, significance or 'truth' of something). Show in detail the outcomes of these evaluations.
• Compare : Show how two or more things are similar.
• Compare and contrast : Show similarities and differences between two or more things.
• Contrast : Show how two or more things are different.
• Critically analyse : As with analysis, but questioning and testing the strength of your and others’ analyses from different perspectives. This often means using the process of analysis to make the whole essay an objective, reasoned argument for your overall case or position.
• Critically assess : As with “assess”, but emphasising your judgments made about arguments by others, and about what you are assessing from different perspectives. This often means making the whole essay a reasoned argument for your overall case, based on your judgments.
• Critically evaluate : As with 'evaluate', but showing how judgments vary from different perspectives and how some judgments are stronger than others. This often means creating an objective, reasoned argument for your overall case, based on the evaluation from different perspectives.
• Define : Present a precise meaning. 
• Describe : Say what something is like. Give its relevant qualities. Depending on the nature of the task, descriptions may need to be brief or the may need to be very detailed.
• Discuss : Provide details about and evidence for or against two or more different views or ideas, often with reference to a statement in the title. Discussion often includes explaining which views or ideas seem stronger.
• Examine : Look closely at something. Think and write about the detail, and question it where appropriate.
• Explain : Give enough description or information to make something clear or easy to understand.
• Explore : Consider an idea or topic broadly, searching out related and/or particularly relevant, interesting or debatable points.
• Evaluate : Similar to “assess”, this often has more emphasis on an overall judgement of something, explaining the extent to which it is, for example, effective, useful, or true. Evaluation is therefore sometimes more subjective and contestable than some kinds of pure assessment.
• Identify : Show that you have recognised one or more key or significant piece of evidence, thing, idea, problem, fact, theory, or example.
• Illustrate : Give selected examples of something to help describe or explain it, or use diagrams or other visual aids to help describe or explain something.
• Justify : Explain the reasons, usually “good” reasons, for something being done or believed, considering different possible views and ideas.
• Outline : Provide the main points or ideas, normally without going into detail.
• Summarise : This is similar to 'outline'. State, or re-state, the most important parts of something so that it is represented 'in miniature'. It should be concise and precise.
• State : Express briefly and clearly. 

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Writing: flow and coherence

Writing clear sentences

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5 Tips for writing a critical essay

The following table provides a helpful summary of key questions you should ask yourself as you prepare an essay that demonstrates the level of criticality expected at postgraduate level. The suggestions in the ‘do’ and ‘don’t’ columns are equally important so pay attention to suggestions.

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