business plan yogurt

The Yogurt Business Niche: A Full Guide on the Yogurt Market

The health benefits of yogurt consumption have made it one of the high-demand products in grocery stores. Being rich in protein and minerals in addition to its probiotic properties makes yogurt a great choice for various dishes. As the popularity of this product grows, so do the opportunities in the yogurt business niche. In this full guide, you can find out more about the various types of yogurt made from dairy and plant-based milk . We’ll also share details about how dairy distributors and dairy farming companies can benefit from the increased popularity of this product.

Wholesale Yogurt

Although the majority of yogurt sales are customers buying the product from retail stores, there is also a large B2B trade of the product. Due to the simplicity of the yogurt-making process, most manufacturers of beverages or other related products such as frozen yogurt prefer to make it on their own. However, some companies prefer to buy wholesale yogurt. Here are some of the businesses that purchase large quantities of yogurt:

• Grocery stores, supermarkets, and other retailers . These businesses need a wide range of dairy products. That’s why they are likely to find suppliers who offer a variety of products.
• Food service providers . Restaurants, cafes, and other food service establishments might purchase in bulk from yogurt businesses or distributors. They use yogurt as an ingredient in desserts, breakfast food, and other dishes.
• Schools and healthcare institutions . As yogurt is rich in calcium and has strong probiotic properties, it’s an important food for adolescents, elderly people with low bone density, and patients who need to consume light food.
• Hotels and hospitality groups . Being a popular option for breakfast bowls, yogurt is purchased by hotels and other hospitality businesses.
• Specialty stores . Retailers focused on health foods or gourmet products are also likely to partner with wholesale yogurt businesses. These stores are likely to purchase products that are less common such as buffalo yogurt.

How Businesses Benefit from Yogurt

One of the reasons why more companies should integrate yogurt into their businesses is that it’s a natural probiotic. Instead of taking probiotic pills, people can eat Greek yogurt or another variety with live bacterial cultures to improve their digestive health. That means yogurt can be used as part of a company’s marketing strategy.

Yogurt can be more than just a food. It’s used in the skincare industry as well. Yogurt face masks are among the most popular homemade options. The exfoliating and moisturizing properties of the product make it ideal for facemasks. Yogurt is also an ingredient in various cosmetic products.

Recipes with Yogurt

It is no surprise that yogurt is a popular ingredient in the restaurant industry . It is versatile and can be used for a wide range of dishes. Although it’s most commonly used for breakfast bowls and desserts, food service establishments can also make marinades, dips, and sauces with yogurt. The acidity of yogurt can also be used to balance alkaline ingredients.

Beverage Recipes with Yogurt

There are various drinks that can be made of yogurt. Yogurt businesses often produce ready-to-drink beverages. Here are the most popular ones.

• Smoothies . Combining fruits, yogurt, and other ingredients can result in a thick and delicious smoothie. Although yogurt is rich in protein, people might drink a yogurt smoothie mixed with some of the popular types of protein powder .
• Drinkable yogurt . Strawberry, blueberry, and vanilla yogurt beverages are among the most popular on the market.
• Kefir . This fermented milk beverage is often associated with yogurt and dairy products.
• Lassi . This beverage is popular in the Indian subcontinent. Lassi is made by stirring yogurt and adding additional sweet or savory flavors like fruits or herbs.

Food Recipes with Yogurt

• Dessert recipes . Yogurt parfait and frozen yogurt are the most popular desserts. Yogurt can be combined with various fruits or other ingredients. Yogurt cheesecake and frozen yogurt bark are also great dessert options.
• Breakfast food . A nutritious yogurt bowl with fruits and different types of grains is a common breakfast option. In order to make it more dense and rich in protein, many prefer to use Greek yogurt instead of regular one. Make sure not to include too many sweet ingredients as that could lead to a sugar rush and crash.
• Other recipes with yogurt . The product can be used for salads like the traditional Greek tzatziki or dips like Greek yogurt and herbs dip. Pasta also combines well with yogurt. There are multiple creamy pasta recipes online. Yogurt can also be used to make creamy salad dressings.

Yogurt Types and Varieties

Business owners need to constantly adapt to the market demands for different products. That’s why there are dozens of different yogurt varieties available. Let’s examine some of the common ones.

• Plain yogurt . This is the regular variety of the product. It comes in different sizes and different fat content. Plain yogurt has a tart flavor and is white in color.
• Greek yogurt . It’s very similar to regular yogurt. The only difference is that Greek yogurt is thicker and more nutritious. This makes it a preferred option for many businesses and households. 
• Flavored yogurt . There are both drinkable and eatable flavored yogurt types. Vanilla and strawberry are the most common flavors.
• Vegan yogurt . Dairy-free products have become very popular in recent years. Yogurt made of vegan milk has also grown in popularity. These products usually have a sweeter taste compared to plain or Greek yogurt. Popular vegan yogurt options include coconut, cashew, and soy yogurt.

The Yogurt Market

In the past, yogurt manufacturing was considered to be a niche market. However, the increased popularity of the product has made the yogurt business industry much larger in size. Currently, the market is pretty consolidated. Large brands such as Danone and Chobani dominate the market.

In addition to the US, other countries also consume a lot of yogurt. France is among the leaders in yogurt consumption. Ireland and Canada also show high numbers of yogurt consumed per capita. Nominal consumption is highest in China and India.

The Future of Yogurt Business

As with any other niche, the yogurt market is driven by demand. Let’s shed some light on the trends in the field that are likely to shape the yogurt business industry in the near future.

• Plant-based yogurt options . Constant innovations in the field of dairy-free products have led to more vegan yogurt varieties. That’s one of the main drivers of growth in the niche.
• Popularity of healthy and organic food . More consumers aim to eat healthier products and yogurt businesses can benefit from this trend.
• Health benefits of yogurt . The probiotic properties of yogurt make it an excellent option for people with fast and stressful lifestyles.
• Experimentation and innovation . Yogurt can be used for both sweet and savory recipes. That makes it a good ingredient to experiment with. Food service establishments can combine the health benefits of yogurt with its versatility as an ingredient.

Yogurt Business Ideas

If you want to benefit from the increasing yogurt market, there are not a lot of businesses to start. Here are some options.

• Frozen yogurt shop . They can be found in malls or pedestrian zones. Frozen yogurt businesses can also sell other products like ice cream. 
• Making and selling yogurt . Farms or households that have livestock can make their own yogurt and sell it at farmers’ markets.
• Dairy foods store . Small retail stores that specialize in dairy products are the right place to find a wide variety of yogurt products. These dairy and yogurt businesses are usually brick-and-mortar stores and rarely have an eCommerce store.

Yogurt Alternatives

The demand for dairy-free and vegan yogurt has led to the development of various yogurt alternatives. These products are used by the food and beverage industry as more and more consumers search for plant-based alternatives to classical dairy goods. Let’s examine the popular yogurt alternatives.

• Coconut yogurt . The sweet coconut taste and creamy texture are the reasons why coconut yogurt is a great option for vegan desserts or bowls with whole-grain breakfast ingredients. It’s also used to create sauces or savory recipes from Southeast Asian cuisine.
• Cashew yogurt . Cashews have become a very popular product for non-dairy products in the last decade. Cashew yogurt, milk, and cheese are among the favorite vegan alternatives to dairy products.
• Almond yogurt . The nutty flavor and thick consistency of this yogurt make it great for desserts and smoothies.
• Soy yogurt . Soy has been used as an alternative to dairy products for some time. Soy milk can also be used to create yogurt. This product is sometimes referred to as soygurt.

The sweeter taste of these dairy-free yogurt alternatives makes them more suitable for certain recipes. However, since they don’t contain good bacterial cultures, plant-based yogurt options have no probiotic properties. 

Yogurt Health Benefits

Yogurt has been known for millennia. Its health benefits have made it a popular food in ancient times and it still is common today. Let’s dive a little deeper into the benefits of yogurt.

• Nutritious and rich in protein . Yogurt contains important nutrients like calcium and potassium. It’s also rich in proteins.
• Good effect when applied on the skin . Yogurt is a popular ingredient for homemade face masks. It moisturizes the skin and can help exfoliate dead skin cells.
• Assist people with lactose intolerance . Although yogurt is a dairy product, some people with lactose intolerance can find positive effects from its consumption. The bacterial cultures in yogurt turn lactose into lactic acid. That way, people with intolerance can introduce small amounts of lactose to their body and the bacterial cultures that turn it into acid.
• Probiotic properties . The stressful lifestyle and food that is not particularly nutritious can lead to digestive problems and poor gut health. Yogurt can significantly help with that. The good bacteria in it help regulate the gut flora and improve digestion.
• Anti-inflammatory properties . Yogurt consumption helps reduce chronic inflammation.

Yogurt Negative Effects

It’s important to keep in mind that not all yogurt products on the market are good for your health. Products with a lot of additives like sweetened yogurt beverages may contain high amounts of sugar. This can lead to weight gain and negative effects on your body. Furthermore, if you have problems processing lactose, take into consideration the fact that yogurt is not completely lactose-free. Although the bacteria in yogurt turn lactose into lactic acid, there are still traces of this disaccharide sugar in yogurt products.

Another negative effect associated with yogurt is related to its acidity. It can lead to heartburn for people who often experience acid reflux.

Frozen Yogurt Business Opportunities

Along with ice cream, frozen yogurt is one of the most popular desserts in the summer months. It combines the tart flavor of yogurt with the sweetness provided by different toppings. If you’re looking for yogurt business ideas, starting a frozen yogurt business is one of the best options. That’s because this business can be automated to have little to no labor costs. The two most popular varieties of frozen yogurt business are a shop and a mobile truck. Here are the main pros and cons of these ideas.

• Reasons to open a frozen yogurt shop . Such a business can be very successful in a mall or another area with a lot of pedestrian traffic. You will often see frozen yogurt shops near tourist attractions or beaches as well. They can be automated and run without employees. The only labor costs are related to restocking ingredients and maintenance of the equipment.
• Reasons to invest in a frozen yogurt mobile truck . Mobility is the main benefit of these businesses. They can operate at different locations based on events or demand. For example, you can move your truck to different concert locations or other areas that gather a lot of people. One major thing to keep in mind is that different counties and states have different regulations.

Opening a Business in 3 Steps

• Research and develop a strategy . The first step in starting a frozen yogurt business is researching the market. Evaluate whether a truck or a shop will be the right option for your endeavor. The research phase should also include crafting a business plan, deciding on different capital-acquiring methods, researching the competition, and developing a price and marketing strategy.
• Partner with distributors and other businesses . You need reliable wholesale suppliers of the different ingredients. In addition, you can partner with other businesses and offer bundles or special deals. 
• Focus on marketing and constantly adapt to demand . The marketing strategy should be done according to the type of business. For example, if you have a frozen yogurt business that’s mobile, make sure your branding stands out from other competitors. On the other hand, frozen yogurt shops can build a brand based on their target audience.

Yogurt Business Plan

Written by Elma Steven | Updated on April, 2024

Executive Summary

Overview : Tangy Spoon is a premium Greek yogurt brand that aims to revolutionize the industry by providing customers with a healthier and more delicious alternative to traditional yogurt. Our products will be made with high-quality ingredients including organic milk and real fruit, and will be available in a variety of flavors to appeal to a wide range of tastes. We will initially focus on selling our products online and through select retail partnerships, with plans to expand our distribution as we grow. Our goal is to become the go-to brand for consumers who want a tasty and nutritious snack that they can feel good about.

Mission: Our mission is to provide customers with a delicious and healthy alternative to traditional yogurt by offering premium, all-natural product made with organic milk and real fruit. We aim to promote the importance of choosing high-quality, nutritious foods and to make healthy snacking convenient and accessible for everyone.

Vision: Our vision is to become the leading brand in the Greek yogurt industry by providing customers with the highest quality products, exceptional customer service, and innovative marketing strategies that educate and inspire healthy living.

Industry Overview: The yogurt industry is a large and growing market, with an estimated value of $81.7 billion in 2020. Greek yogurt, in particular, has experienced significant growth in recent years, with sales increasing by 4.4% annually from 2015 to 2019. This growth is expected to continue, with the Greek yogurt market projected to reach $7.3 billion by 2027. Health-conscious consumers are driving demand for Greek yogurt, which is perceived as a healthier and more nutritious alternative to traditional yogurt. However, many Greek yogurt brands on the market today are heavily processed and contain added sugars and artificial flavors. This has created an opportunity for a high-quality, all-natural Greek yogurt brand like Tangy Spoon to stand out in the market.

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Financial Overview:

Business Description

Business Name: Tangy Spoon 

Founder: Jacob Harrison

Management Team: 

Legal Structure: LLC

Location: 1234 Main St, Bellevue, WA 98004

Goals: 

• To establish Tangy Spoon as a recognizable and trusted brand in the Greek yogurt industry
• To expand our product line to include a wider range of flavors and formats, such as drinkable yogurts and yogurt cups
• To build a loyal customer base through exceptional customer service and engagement
• To increase our distribution channels and expand our retail partnerships
• To contribute to a healthier and more sustainable food industry by using organic ingredients and reducing our environmental footprint

Products: 

Tangy Spoon will sell a range of natural Greek yogurt goods, such as plain yogurt cups, yogurt that you can drink, and fruit-flavored yogurts. Our goods won’t have any added tastes, colors, or chemicals and will be made with organic milk. Our choices will be varied so that everyone can find something they like. There will be basic flavors like strawberry and blueberry, as well as more unusual ones like honey and fig. We plan to add yogurt cups and other new forms that give customers easy and healthy eating options to our product line in the future.

Financial Overview

Fund Usage Plan

Business Model

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Organizational Overview

Jacob Harrison

Founder/ CEO/ Jacob Harrison 

Hey there! I’m the founder of Tangy Spoon, an upscale Greek yogurt brand that wants to give people a healthy and tastier lunch choice. My name is Jacob Harrison. I’ve always been interested in food and nutrition, and I saw a chance to make a brand that fits with my beliefs and my goal of making the food business healthy.

Before starting Tangy Spoon, I worked in the food business for more than ten years and learned a lot about marketing, developing new products, and managing the supply chain. I went to a top university and got a degree in food science and nutrition. There, I learned a lot about how different foods affect your health.

As the founder of Tangy Spoon, I promise that my products will only contain the best ingredients and that I will always promote food choices that are good for you and the environment. I think that Tangy Spoon can make a difference in the lives of its customers and the community as a whole by giving them a tasty and healthy snack choice.

It’s one of my favorite things to do to see new places and try new foods from around the world. I like to go climbing and be outside in my free time.

Management & Operations:

Marketing & Sales:

Finance & Accounting:

Industry Analysis

Source: Mordor Intelligence

Industry Problems 

• Many consumers are still unaware of the health benefits of Greek yogurt ( ibisworld )
• Greek yogurt brands on the market today are heavily processed and contain added sugars and artificial flavors
• The cost of organic ingredients can be prohibitive for some brands
• Limited distribution channels can make it difficult for smaller brands to reach a wider audience ( Gitnux ).

Industry Opportunities

• Growing demand for natural and healthy foods
• Expansion of the Greek yogurt market, particularly for premium, all-natural products
• Collaboration opportunities with health and wellness influencers to promote the benefits of Greek yogurt
• Development of new flavors and formats to appeal to a wider range of customers
• An estimated 44.55% of the world’s yogurt sales in 2022 came from the Asia-Pacific region. People mostly buy yogurt through the off-trade route. It is thought that the market will grow by 10.68% between 2022 and 2023 ( transparencymarketresearch ). The rise can be explained by the fact that a lot of different yogurts are easy to find in stores and food service outlets. An impressive 61.43% of the off-trade segment’s value comes from supermarkets. Many well-known stores, like Maruetsu, Aldi, Big Bazaar, Woolworths Group, and Aeon Retail, sell a lot of yogurt, both foreign and made in Japan. This is why they have the biggest share ( Fortune Business Insights ).
• Many yogurt types made the world yogurt delivery route grow by 4.57 percent in 2022 compared to 2021. Similarly, stores sell a lot of different kinds of yogurt. In 2021, 8% of people in the United States, which has the biggest yogurt market in North America, chose strawberry-flavored yogurt. Vanilla and blueberry ($4% each), peach ($3%), and mango ($2%) were the next most popular flavors ( data bridge market research ).

Market Segmentation

• Demographic Segmentation:  
• Health-conscious consumers who prioritize natural and organic products
• Customers who are willing to pay a premium for high-quality, all-natural Greek yogurt products
• Customers who prefer Greek yogurt over traditional yogurt
• Psychographic Segmentation:
• Customers who value healthy snacking options and prioritize their health and wellness
• Customers who are environmentally conscious and prefer products made with sustainable and organic ingredients
• Customers who are foodies and enjoy trying new and unique flavors and products
• Behavioral Segmentation:  
• Customers who regularly purchase yogurt products and are open to trying new brands and flavors
• Customers who prioritize convenience and prefer to purchase products online or through retail partnerships
• Customers who are brand loyal and seek out products that align with their values and beliefs.

Market Size

Marketing Plan

Marketing budget.

Marketing Objectives

• Boost brand awareness: Increase recognition and recall by 20% within 12 months using targeted campaigns and social media.
• Grow market share: Expand market share by 10% in two years with innovative products and new segments.
• Retain customers: Raise repeat customer rate by 15% within a year through personalization, loyalty programs, and customer support.
• Enhance online presence: Increase website traffic by 25% and social media followers by 30% in 18 months using engaging content and SEO.
• Increase sales revenue: Achieve a 20% revenue growth in the next financial year with promotional strategies and product expansion.
• Strengthen brand loyalty: Improve net promoter score (NPS) by 10 points in 12 months by focusing on customer satisfaction and loyalty benefits.
• Promote sustainability: Increase eco-friendly products by 30% in two years to appeal to environmentally conscious consumers.
• Improve customer engagement: Boost email open rates by 20% and click-through rates by 15% in a year with targeted email campaigns.
• Enter new markets: Launch products in two international markets within 24 months using market research and strategic partnerships.
• Enhance product positioning: Raise top-of-mind awareness as a leader in comfort and innovation within 18 months through marketing and product innovation.

Go-to-Market (GTM) Strategy

• Social Media Marketing:

a. Create and share engaging content that reflects the brand’s values and showcases products.

b. Collaborate with influencers who resonate with your target audience to increase reach and brand awareness.

c. Utilize paid advertising campaigns on platforms like Instagram, Facebook, and Pinterest to target specific customer segments.

d. Engage with followers, respond to comments, and address customer inquiries to strengthen customer relationships and loyalty.

• Content Marketing:

a. Develop a blog on the brand’s website featuring educational and informative content about undergarments, trends, and styling tips.

b. Leverage video content on platforms like YouTube to showcase products, share tutorials, and engage with customers.

c. Create infographics or visually appealing content to share on social media platforms and drive website traffic.

• Email Marketing:

a. Build and segment email lists based on customer behavior, preferences, and demographics.

b. Send personalized email campaigns with targeted offers, promotions, and relevant content.

c. Utilize automation tools to nurture leads and encourage repeat purchases.

• Public Relations:

a. Develop press releases and media kits to promote product launches, collaborations, or brand milestones.

b. Cultivate relationships with industry journalists and bloggers to secure coverage in relevant publications.

c. Participate in industry events, trade shows, and fashion weeks to increase brand visibility and networking opportunities.

• Search Engine Marketing (SEM) and Search Engine Optimization (SEO):

a. Optimize website content and structure to improve organic search ranking on search engines like Google.

b. Utilize keyword research and on-page optimization to target relevant search queries.

c. Implement paid search campaigns (Google Ads) to capture high-intent search traffic and drive conversions.

• Affiliate and Influencer Marketing:

a. Develop an affiliate program to incentivize bloggers, influencers, and content creators to promote the brand and products in exchange for a commission on sales.

b. Collaborate with influencers on content creation, product reviews, and giveaways to generate buzz and increase brand exposure.

• Offline Advertising and Promotions:

a. Place ads in print magazines, newspapers, or on billboards that cater to your target audience.

b. Host in-store events, pop-up shops, or fashion shows to create memorable experiences and connect with customers.

Budget allocation across channels: 

Financial Plan

Income Statement

Cash Flow Statement

Balance Sheet

Revenue Summary

Cost Summary

Non- Current Asset Schedule

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Frozen Yogurt Business Plan Template

Written by Dave Lavinsky

Frozen Yogurt Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their frozen yogurt companies.

If you’re unfamiliar with creating a frozen yogurt business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a frozen yogurt business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Frozen Yogurt Business Plan?

A business plan provides a snapshot of your frozen yogurt business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Frozen Yogurt Shop

If you’re looking to start a frozen yogurt business or grow your existing frozen yogurt company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your frozen yogurt business to improve your chances of success. Your frozen yogurt business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Frozen Yogurt Businesses

With regards to funding, the main sources of funding for a frozen yogurt business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for frozen yogurt companies.

Finish Your Business Plan Today!

How to write a business plan for a frozen yogurt business.

If you want to start a frozen yogurt business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your frozen yogurt business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of frozen yogurt business you are running and the status. For example, are you a startup, do you have a frozen yogurt business that you would like to grow, or are you operating a chain of frozen yogurt businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the frozen yogurt industry.
• Discuss the type of frozen yogurt business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of frozen yogurt business you are operating.

For example, you might specialize in one of the following types of frozen yogurt businesses:

• Brick and mortar : this type of frozen yogurt business is a traditional frozen yogurt shop that serves a variety of traditional flavors.
• Organic: this type of frozen yogurt business focuses on serving frozen yogurt made from all-natural ingredients and is usually made on-location.
• Non-dairy: this type of business will serve non-dairy versions of favorite frozen yogurt flavors. It is a favorite of vegans.

In addition to explaining the type of frozen yogurt business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the number of bowls served with positive reviews, reaching X number of yogurt served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the frozen yogurt industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the frozen yogurt industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your frozen yogurt business plan:

• How big is the frozen yogurt industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your frozen yogurt business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your frozen yogurt business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals of all ages and families with children.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of frozen yogurt business you operate. Clearly, families would respond to different marketing promotions than a young college student, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other frozen yogurt businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes grocery stores, restaurants, or farmers markets. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of frozen yogurt business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a variety of flavors?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a frozen yogurt business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of frozen yogurt company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide ice cream, beverages and snacks?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your frozen yogurt company. Document where your company is situated and mention how the site will impact your success. For example, is your frozen yogurt business located in a busy retail district, near a school, a mall, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your frozen yogurt marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your frozen yogurt business, including purchasing ingredients, making frozen yogurt, fulfilling customer orders, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your Xth frozen yogurt, or when you hope to reach $X in revenue. It could also be when you expect to expand your frozen yogurt business to a new city.  

Management Team

To demonstrate your frozen yogurt business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing frozen yogurt businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a frozen yogurt business or successfully running a small restaurant.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you sell 5 frozen yogurt cones/bowls per day, and/or offer other revenue generators such as ice cream or beverages? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your frozen yogurt business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a frozen yogurt business:

• Cost of kitchen equipment and yogurt inventory
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your frozen yogurt location lease or a list of flavors you plan to offer.  

Writing a business plan for your frozen yogurt business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the frozen yogurt industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful frozen yogurt business.  

Frozen Yogurt Business Plan Template FAQs

What is the easiest way to complete my frozen yogurt business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your frozen yogurt business plan.

How Do You Start a Frozen Yogurt Business?

Starting a frozen yogurt business is easy with these 14 steps:

• Choose the Name for Your Frozen Yogurt Business
• Create Your Frozen Yogurt Business Plan
• Choose the Legal Structure for Your Frozen Yogurt Business
• Secure Startup Funding for Your Frozen Yogurt Business (If Needed)
• Secure a Location for Your Business
• Register Your Frozen Yogurt Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Frozen Yogurt Business
• Buy or Lease the Right Frozen Yogurt Business Equipment
• Develop Your Frozen Yogurt Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Frozen Yogurt Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Frozen Yogurt business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

How to Start a Frozen Yogurt Business

Frozen yogurt businesses can offer anything from smoothies to parfaits with an infinite amount of toppings and flavor combinations. A frozen yogurt business may also offer specialty drinks, such as gourmet coffee or Italian sodas.

Learn how to start your own Frozen Yogurt Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a frozen yogurt business by following these 10 steps:

• Plan your Frozen Yogurt Business
• Form your Frozen Yogurt Business into a Legal Entity
• Register your Frozen Yogurt Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Frozen Yogurt Business
• Get the Necessary Permits & Licenses for your Frozen Yogurt Business
• Get Frozen Yogurt Business Insurance
• Define your Frozen Yogurt Business Brand
• Create your Frozen Yogurt Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your frozen yogurt business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Frozen Yogurt Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your frozen yogurt business?

Business name generator, what are the costs involved in opening a frozen yogurt business.

When it comes to equipment, you’ll need an industrial mixer, which can cost up to $15,000. A cash register can cost up to $1,000, and a display case can cost up to $7,000. A set of tables and chairs can run anywhere from $200 to $800. If you choose to franchise a company, such as Menchie's, you can expect to pay about $375,000 total. This covers everything though, and includes ongoing advertising benefits from the parent company for as long as you're open.

What are the ongoing expenses for a frozen yogurt business?

Those opening their own frozen yogurt business may have to budget for the following expenses:

• Equipment repairs
• Employee wages
• Permit renewal
• Supplies/ingredients

Who is the target market?

The best client is someone who lives close to you, so you can develop a core base of customers who come to depend on your menu. Your clientele don’t necessarily need to be health nuts, but they may be people who are either watching their weight or looking to make more conscientious choices about their eating habits.   

How does a frozen yogurt business make money?

Owners must set the prices for each menu item to cover business expenses and create a profit margin. People who are looking for fancy frozen yogurt are willing to pay a little more for quality flavors. Your prices will have to factor in all of the costs of the business (not just the cost of the ingredients.)

Typically, you can charge customers about three or four times the cost of the ingredients. So if one frozen yogurt serving costs $0.50, then you can charge the buyer around $2. If you’re in the major cities like LA or NYC, then you can likely charge closer to $4 or $5. You can also charge by the weight, which will include both the frozen yogurt and the toppings.

How much profit can a frozen yogurt business make?

Frozen yogurt had a revenue of $1.8 billion in 2014, and many people actually prefer this product over ice cream or gelato. Your profits are made up of the costs left over after you purchase ingredients and pay your employees. The exact amount you make will have to do with how well your run your business. Normally, about ⅔ of the revenue you make will be spent on ingredients and wages. Your leftover funds will be put toward rent costs and purchasing new equipment. If you sell 50,000 servings of frozen yogurt throughout the year at $3, then you can expect there to be about $50,000 to go towards rent and equipment.

How can you make your business more profitable?

Consider offering gourmet coffee to your customers, or setting up your own stand or food truck at different events (e.g., farmers markets, sports games, etc.) You can also offer specialty cakes, smoothies or pastries as well. Also, plenty of kids would love to use your space for their birthday party, so consider offering packages for parents looking for a unique gift for their children.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your frozen yogurt business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a Eco tour business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A frozen yogurt business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a frozen yogurt business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your frozen yogurt business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Frozen Yogurt Business needs and how much it will cost you by reading our guide Business Insurance for Frozen Yogurt Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a frozen yogurt business

Word of mouth will definitely be a major factor in how successful you are, but part of your success is also tied up in the location you choose. Being in a heavily trafficked part of the neighborhood will help immensely. Hold a major party for your Grand Opening, and take the time to get to know the people around you. Their requests will determine how you conduct your promotions and marketing.

You can also do standard advertising, such as internet, print, or television advertising. Keep your social media pages up to date, and give people incentives for following you on Facebook or Instagram. Post fun pictures, and keep people updated about any specials and discounts you're offering.

How to keep customers coming back

Attracting people is rooted in just how delicious your product is. Check out your competition and determine what you can do differently to keep people coming back. Constantly seek customer feedback, and respond to the most pressing concerns — whether they’re about the food or not. Terrible or even inconsistent service from employees will kill a new business quickly.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Owners should have experience both with making and selling frozen yogurt. A specialty recipe and production methods ensure customers get a quality product. Owners should also have a good idea of the specialty flavors and toppings customers want. One neighborhood may want the classics, such as strawberry, cherry, and chocolate. Other neighborhoods may want to see more inventive flavors, such as bacon or churro.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a frozen yogurt business?

To entice customers and keep them coming back, an owner should focus on the following daily activities:

• Ordering ingredients and non-food supplies
• Mapping out a budget
• Providing customer service
• Scheduling employees
• Updating company website
• Maintaining web presence
• Overseeing quality control

What are some skills and experiences that will help you build a successful frozen yogurt business?

Anyone hoping to get started in this business should have a decent amount of experience working in different positions in food service. This should include both customer service roles, as well as management. Entrepreneurs should also have a good idea of what their competitors are offerings, so they can highlight exactly why potential customers should switch their allegiance.

What is the growth potential for a frozen yogurt business?

A frozen yogurt business has a lot of room for growth, but certain areas may be difficult to expand in. For example, a market like Los Angeles is saturated with a variety of specialty frozen yogurt businesses. However, businesses can penetrate even the most saturated market by offering an experience customers can’t find anywhere else. This may be through new flavors, incredible customer service, or even through fun decorations.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a frozen yogurt business?

Consistency is one of the first things to master when it comes to frozen yogurt. Your menu items should taste exactly the same no matter when they're ordered. Liquid mix (as opposed to dry) is generally the best way to ensure consistency.

Innovation is normally the second thing to consider. You’re looking at the popular flavors of today, and how you can incorporate them into your business. For example, when Starbucks introduces a new product like the Unicorn Frappucino, you should look for ways to work in your own similar offering to capitalize on the craze. Consider offering unlimited free samples as a way to get people interested in your flavors, and never let a customer complaint go unanswered (either in person or online).

How and when to build a team

You’ll want to build a team well before you’ve opened the store. Ideally, you’ll want employees who can stick with you for the long-term, but depending on where you are and the wages you offer, this can be a tall order. Look for people who genuinely enjoy customer service, and who want to make each visit a special experience.

Useful Links

Industry opportunities.

• Orange Leaf
• Menchie's Frozen Yogurt
• The Country's Best Yogurt

Real World Examples

Further reading.

• How to Start Your Frozen Yogurt Business
• A Sample Frozen Yogurt Business Plan
• How to Make a Profit with a Frozen Yogurt Business

Have a Question? Leave a Comment!

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• Starting a Business

Crafting the Perfect Yogurt Venture – A Guide to Starting Your Own Yogurt Business

Yogurt is a delicious and healthy treat that has been consumed for thousands of years. It is no wonder that the yogurt industry is booming and continues to grow with each passing day. With the right knowledge and plan, starting your own yogurt business can be a smooth and successful venture. This blog will explore the key steps to crafting the perfect yogurt venture and everything you need to get started.

The Right Tools

Before diving into the planning and marketing of your yogurt business, it is essential to ensure that you have the right tools to get the job done effectively. Industrial static mixers are a crucial tool in the yogurt-making process. These mixers help to homogenize the mixture of milk, yogurt starter cultures, and other additives by blending them together thoroughly. Having the right industrial static mixer will help you to produce high-quality yogurt that your customers will love.

The Importance of Research

Before venturing into the world of entrepreneurship and starting a yogurt business, it is essential to do your research. You should take the time to understand the market trends, the competition, and the potential target audience. Start by conducting market research to gauge the demand for yogurt in your area and assess the level of competition. By gaining a clear understanding of the market, you can develop a business plan that will help you to stand out from the competition and cater to your target audience.

Perfecting Your Recipe

A key component of your yogurt business is perfecting your recipe. Experiment with different milk sources, cultures, and additives to develop a unique and irresistible flavor that will keep customers coming back for more. Be sure to test and adjust your recipe until you achieve the perfect balance of sweetness, tartness, and creaminess. Remember to keep in mind any dietary restrictions or preferences when developing your recipe, such as using alternative milk sources like soy or almond.

Branding and Marketing Strategies

Now that you have the perfect yogurt recipe, it is time to develop your brand and market it to the world. Your branding should encompass your company’s mission, values, and unique selling proposition. Develop a website, social media presence, and advertising strategies to create brand awareness and drive sales. Consider partnering with local businesses and attending community events to connect with potential customers and build brand loyalty.

Finding the Right Location

Finally, the location of your yogurt business is crucial to its success. Consider factors such as foot traffic, visibility, and accessibility when selecting your storefront. A central location with ample parking and easy accessibility will attract more customers and increase your visibility. Consider the aesthetics of your storefront to create an inviting and comfortable ambiance for your patrons.

Starting a yogurt business requires hard work, dedication, and attention to detail. By following these key steps, you can craft the perfect yogurt venture and succeed in the thriving yogurt industry. Remember to conduct thorough research, perfect your recipe, develop a strong branding and marketing strategy , and select the perfect location. With these elements in place, you will be on your way to a successful and satisfying yogurt business venture.

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Frozen Yogurt Business Plan Template

AUG.21, 2018

Do you want to start frozen yogurt business?

Are you thinking about starting a yogurt business ? Well, you are on the right track! Yogurts and ice creams are the desserts that are liked and eaten by almost all the people on earth especially those who live in tropical regions. Frozen Yogurt is one of the most favorite desserts of the people of the United States. It is a delicious blend of frozen yogurt with fresh fruits, nuts, and crunch, drippings, and chocolates, presented in different colors and flavors. A frozen yogurt business may prove extremely beneficial choice for a startup if you are ready to manage some of the difficulties associated with it.

Well, you might then be searching for  how to start a frozen yogurt business , which will grow famous and make you a good fortune. The first step you will have to take is to make a comprehensive business plan covering all the aspects of your startup. In case, you aren’t experienced in writing a business plan, you can save yourself from trouble by taking help from this sample business plan for a frozen yogurt business startup named, ‘Fro-Yo Lodging’.

Executive Summary

2.1 the business.

Fro-Yo Lodging will be a licensed and registered frozen yogurt restaurant owned by Ethan Blake, located near the Music City Center, Nashville. Strategically, we will be located in a lively and vibrant area full of nightlife and tourists. Ethan wants to open frozen yogurt business  to work with his sole passion in the field he found easy and interesting.

2.2 Management

Management has never been a problem for Ethan, he is an aspirant of opening a self-serve frozen yogurt restaurant in which, the people can buy yogurts and top them with the various toppings available. The dessert will be prepared by himself, and his wife Anna with the assistance of a professional chef. To deal with the customers’ needs and to assist him in arranging the shelves and displays along with the other chores of the restaurant, he will hire a team of dedicated workers and manage them by himself.

2.3 Customers

Before writing a self serve frozen yogurt business plan , you must know that who will be your customers. The best thing about this business is its wide spectrum of customers, all children, young, old residents as well as tourists love to eat frozen yogurts above all desserts while sitting in a calm place.

2.4 Target of the Company

Our main goal is to provide healthy, delicious as well as economical frozen yogurts to our customers. Our business target is to become the best and the most visited frozen yogurt restaurant in Nashville within the next 2 years of our launch.

Company Summary

3.1 company owner.

Ethan Blake will be the owner of Fro-Yo Lodging. Ethan Blake has a Master’s degree in Business Administration, however, his passion in the food industry has honored him with title of ‘The Best Chef’ for his delicious desserts in various competitions. He is now called in the cooking shows and competitions as a judge. Ethan has various unique frozen yogurt business ideas , and he will act upon all by opening an enticing restaurant.

3.2 Why the Business is being started

Ethan had been working in a food-related firm for about four years and has won many dessert competitions throughout the four years. Now he has gained the experience and courage to start his own business. Ethan has decided to start a frozen yogurt business, as it is the business that suits his interest and can help him generate a huge profit.

3.3 How the Business will be started

A well-furnished restaurant lounge will be taken on rent and decorated in a tranquilizing manner with a soft backing music to attract the customers. The business will be self-served, customers will buy their desired flavored yogurt cups from the salesmen. After that, they will be free to take from 50 different toppings or drippings by themselves. Ethan believed that this self-serve behavior of his lodging will make the customers feel at ease; like they own this place.

Ethan has included many ways for interior and exterior decorations in his frozen yogurt business proposal . If you are also planning to enter this venture, but don’t know how to open a self serve frozen yogurt business , you can take help from this sample business plan free of cost.

The company’s financial experts have forecasted the following costs for expenses, assets, investment group for a business plan , and loans for the start-up.

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Services for customers

Before  opening a frozen yogurt business , you must make a list of items you want to provide your customers. In case, you are looking for  how to start a yogurt busines   and which services to provide, you can read here the services and products Ethan has decided for starting a frozen yogurt business .

The customers will have the option to enjoy the dessert by dining in the luxurious seating facility, however, we also have quick ‘take away’ and packaging service for those who don’t have time to stop in the restaurant. We’ll also add sweetness to your events and parties if you avail of our catering services.

Our products & services will include:

• Frozen Yogurts: We have about thirty different flavors of frozen yogurt, among which the most liked by people are plain, peach, cherry, strawberry, mango, blackberry, lava flow, lilikoi, and choco-nut.
• More than 50 Toppings & Drippings: After buying the cups of froyo, customers will be free to add any type of topping in any amount by themselves. Fro-Yo Lodging will provide more than fifty toppings and drippings including
• fresh fruits such as raspberry, blueberry, kiwi, blackberries, strawberry, pineapples, and mango etc.
• a wide variety of chocolates including Reese’s pieces, nestle crunch, chocolate sprinkles, brownie bites, Snickers and chocolate and yogurt chips
• nuts and crunches including fruity pebbles, cocoa pebbles, cappuccino crunch, granola crunch, almonds, gummy bears, mango & strawberry boba poppers
• drippings including vanilla, caramel, honey, chocolate, whipped cream and peanut butter
• Fruit Cocktail Salad: We’ll also be selling fresh fruit cocktail salads to our customers.
• Gelato: We’ll have vanilla, chocolate and fruity flavored gelatos available in our restaurant.

Marketing Analysis of Frozen Yogurt Business

If you are starting a frozen yogurt business, you must analyze the market in your frozen yogurt business plan  in which you are going to offer your services. Marketing analysis will help you in knowing the demands of your customers. Here, we are providing you a sample business plan for frozen yogurt shop , this  frozen yogurt business plan sample  is written for the Fro-Yo Lodging in Nashville, however, you can know about the market trends and position of your startup from this free frozen yogurt business plan.   Besides this frozen yogurt business plan pdf  file format, you can find a number of frozen yogurt business plans  available on the web. However, to be accurate and precise, you should hire a professional marketing analyst to make for you, a frozen yogurt shop business plan  according to your location and the latest market demands.

5.1 Marketing Trends

Frozen Yogurt is one of the most famous desserts of the people of the United States. According to the IBISWorld, this business is growing at an unbelievable rate of 11.6 % annually and is responsible for employing more than twenty thousand people of the United States. There are more than three thousand frozen yogurt businesses currently running in the United States. If you are starting a frozen yogurt business, you can make a large amount of profit as demonstrated by the figure that this business is responsible for generating a revenue of $2 billion annually. So, you can a large profit from this business, provided that you plan it successfully and accurately.

5.2 Marketing Segmentation

Ethan had hired a marketing expert to analyze the target market, he has identified the following target audience which can become the potential customers of our restaurant.

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Local Residents: The first and the most numerous group of our customers will be the community residing in the vicinity of our restaurant. The variety of flavors and toppings provide everyone the taste he/she wants. We expect all the children, teens, young, adults and old who live near us to come to our restaurant and find the taste which they want. Once they are in, our terrific atmosphere and savory desserts will compel them to come again.

The residents will also avail our catering services whenever they arrange a small event or party. To gain and maintain customers from this major category, we’ll initially provide different promotional packages.

5.2.2 Working Class: The second category includes the workers and employees who work in the businesses or offices located in the vicinity of our restaurant. Most of these workers live singly and consult to the nearest restaurants whenever they want to eat something changed. Their budget and income will allow them to enjoy our services of both dine in the lodging, and take away the package if they are in a hurry.

5.2.3 Passers-by & Tourists: As Nashville is a center of many economical businesses and music auditoriums so it will be filled up by the tourists and passer-by not only during the day but also at night. So, the third category includes those people who do not live or work near our restaurant but have come to the area for any business purpose, commercial activity or tourism. On seeing the elegance of our restaurant and the activity inside, the exhausted passers-by will surely enjoy our delicious serving for a short stay.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business target is to become the most famous and the most visited frozen yogurt restaurant in the whole Nashville. We aim at balancing the costs of our startup and promotional investments with the profit earned just within the two years of our launch.

5.4 Product Pricing

Our product pricing is nearly the same as that of our competitors and is reasonable, but we guarantee all our customers that we will have the best quality products and fresh topping eatables all the time at our lodging. Our strategy of selling services and products is explained here:

We’ll offer three sized frozen yogurt cups i.e. small, medium and large in of course varying prices. We’ll have some extra charges for the toppings, after paying the price the customer will be free to add as much material to his fro-yo as he can, or as he wants.

The next step after making a business plan and analyzing the market demands is to evaluate the frozen yogurt business start-up costs . After that, you will be required to scheme your strategic plans for availing more and more frozen yogurt business opportunities  and gaining more and more potential customers. The sales strategy of Fro-Yo Lodging is given here:

6.1 Competitive Analysis

If you are seeking help on how to open a frozen yogurt business  and run it successfully, then keep in mind, your business can never flourish if you don’t know what your competitors are doing, you have to come up with the conditions and benefits that your competitors lack.

Only we in the whole Nashville are providing catering service and so wide variety of toppings and flavors. We are located in an area which will be thronged up with the tourists and passers-by 24 hours a day. Our location is also favorable for the employees working near us, moreover, we are just at a 5-minute distance from the rich residential community.

The community that will visit us, will belong to a financially stable class, so we haven’t priced our products low to take a lead over our competitors. Instead, we have increased the quality and nutrition of our products. We ensure that we’ll use fresh products all the time, and Ethan along with his wife and the manager will keep a strict check on all the workers to ensure the quality of products.

6.2 Sales Strategy

We’ll advertise our services by the following strategies:

• We’ll offer free products in the first three days of the launch.
• We’ll send the packs of our frozen yogurts to the offices near us on the day of inauguration
• We’ll send letters to the residential community near us with a pack of three frozen yogurts on the day of inauguration
• We’ll offer 25% discount on our products on Tuesdays
• We’ll advertise us through social media and our website

6.3 Sales Forecast

We believe that if people try our delicious and healthy fro-yo, they will then eat them for the rest of their lives. That’s why we have forecasted our sales pattern to increase with years. Our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about the sales forecast, total unit sales, total sales is given in the following table:

6.4 Sales Monthly

6.5 Sales Yearly

Personnel plan

Personnel plan is the base of every startup and is a main decisive factor in the success or failure of a business, this sample business plan will guide you on how to start your own frozen yogurt business , by presenting to you a sample frozen yogurt business plan template  of Fro-Yo Lodging.

7.1 Company Staff

Ethan and his wife will manage the restaurant and hire some professionals to assist them with routine works. Ethan has made a list in his frozen yogurt business plan  outlining his required employees, which is given below:

• 1 Manager to assist him in managing the overall operations of the restaurant
• 10 Chefs for making and displaying the products
• 2 Food Technologists for tasting the flavors
• 5 Waiters/Salesmen to serve the customers and packaging desserts
• 1 Cashier to receive cash from the people
• 2 Accountants to maintain financial records
• 2 Hostess to greet, and guide the customers
• 2 Sales Executives responsible for the marketing and advertising of the restaurant
• 8 Cleaners to clean the dishes and other facilities at the restaurant
• 2 General Workers and 1 Driver for daily works

Ethan will ensure that all his employees are well-behaved and value the needs of customers.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for the next three years.

Financial Plan

According to a study by Harvard Business School, nearly half of the startups fail in the first five years of their launch. If you are looking for how to open a frozen yogurt shop  you must know how to avoid the things that can end your business as a failure. Financial Plan is the deciding factor in the success of a business, especially if you want to grow your business, the financial plan envisages the details that how can you balance the startup costs and further expenses by the profit earned.

If you want your business to earn you a name, you have to do critical planning for at least the next five years. The most important thing is to make a thorough financial plan and estimate frozen yogurt business profit margins . Although you can take help from this sample financial plan demonstrating the frozen yogurt business profits  for Fro-Yo Lodging. But, to be more precise, you should seek the services of a professional financial developer to calculate frozen yogurt business profit  you can earn by the customers in your vicinity.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of the following assumptions.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following table show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

The following charts shows detailed information about profit and loss, and total cost of sales.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download Frozen Yogurt Business Plan Sample in pdf

Professional writers OGS capital specialized also on a theme such as craft distillery business plan , food truck startup business plan , how to start a hot sauce business , snow cone business ideas , lemonade stand business plan , vending machine business startup and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to open a frozen yogurt shop?

Want to start a frozen yogurt shop but don't know where to begin? Then you've come to the right place!

Our comprehensive guide covers everything related to opening a frozen yogurt shop - from choosing the right concept to setting out your marketing plan and financing your business.

You'll also learn how to assess the profitability of your business idea and decide whether or not it can be viable from a financial perspective.

Ready to kickstart your entrepreneurial journey? Let's begin!

In this guide:

• What is the business model of a frozen yogurt shop?

What is the ideal founding team for my frozen yogurt shop?

Is there room for another frozen yogurt shop on the market.

• How should I position my frozen yogurt shop on the market?
• Where should I base my frozen yogurt shop?
• What legal form should I choose for my frozen yogurt shop?
• How much money do I need to start a frozen yogurt shop?
• How will I promote my frozen yogurt shop's?
• How do I build my frozen yogurt shop financial forecast?
• How do I choose a name and register my frozen yogurt shop?
• What corporate identity do I want for my frozen yogurt shop?
• What legal steps are needed to start a frozen yogurt shop?
• How do I write a business plan for a frozen yogurt shop?
• How to raise finance for my frozen yogurt shop?
• What to do after launching my frozen yogurt shop?

Key takeaways

Understanding how a frozen yogurt shop works.

The very first step when exploring a business idea such as starting a frozen yogurt shop is to make sure you understand how the business operates and makes money (which is what we call the business model).

This will not only give you an initial idea of how profitable the business can be, but it will also enable you to make sure that this is the right business idea for you, given your skills, start-up capital and family or personal lifestyle, in particular.

The best ways to get to grips with the frozen yogurt shop's business model are to:

Talk to frozen yogurt shop owners with experience

Work a few months in a frozen yogurt shop already in operation, take a training course.

Experienced frozen yogurt shop owners have valuable insights and can provide practical advice based on their firsthand experiences. 

They've likely encountered and overcome challenges that a newcomer might not anticipate. Learning from other’s mistakes can save you both time and money and potentially increase your venture’s chances of succeeding.

Obtaining work experience in the industry can be a crucial factor in confirming whether you truly want to start a frozen yogurt shop, as it provides insight into the day-to-day activities.

For instance, if the working hours are longer than expected or if other business requirements don't align with your personal lifestyle or preferences, you might reconsider your entrepreneurial goals.

Even if you've decided that this business idea is a good fit for you, gaining work experience will still be valuable. It helps you better understand your target market and customer needs, which is likely to be beneficial when launching your own frozen yogurt shop.

Obtaining training within your chosen industry is another way to get a feel for how a frozen yogurt shop works before deciding to pursue a new venture.

Whatever approach you choose to familiarise yourself with the business, before going any further with your plans to open a frozen yogurt shop, make sure you understand:

• What skills are required to run the business (compare this with your own skills)
• What a typical week in the business is like (compare this with your personal or family life)
• What is the potential turnover of a frozen yogurt shop and the long-term growth prospects (compare this with your level of ambition)
• Your options once you decide to sell the business or retire (it's never too early to consider your exit)

Create your business plan online!

Think your business idea could be profitable? Find out how with a business plan

The next step to opening your frozen yogurt shop, is to decide whether to assemble an ideal team or venture solo.

The failure rate for business start-ups is high: almost half don't make it past the five-year mark, and setting up a frozen yogurt shop is no exception.

Starting with a group of co-founders helps reduce this risk as each of you brings complementary skills and enables the financial risk to be spread on multiple shoulders.

However, managing a business with multiple partners comes with its own set of challenges. Disagreements among co-founders are quite prevalent, and they can pose risks to the business. That's why it's essential to carefully weigh all aspects before launching a business.

To help you think things through, we recommend that you ask yourself the following questions:

Do you need more co-founders for this venture?

Do you share the same vision and ambition as your potential partners for this project, what is your plan b.

Let's look at these issues in more detail.

To answer this question you will need to consider the following:

• Are there any key skills missing for which you would rather have a business partner than recruit an employee?
• Do we have enough equity? Would the company benefit from more capital at the outset?
• Will the proposed number of founders make it easy to make decisions (an odd number of partners, or a majority partner, is generally recommended to avoid deadlock)?

In simple terms, co-founders bring skills, money, or both to the table. Having more partners is beneficial when there's a lack of either of these resources.

One of the main sources of conflict between co-founders comes from a lack of alignment on the long-term vision.

To avoid any risk of disagreement, it is advisable to agree on ambitions from the outset and to provide an exit mechanism for one of the partners in the event of disagreement.

We hope your frozen yogurt shop takes off and thrives, but it's smart to have a "plan B" just in case things don't go as expected.

How you tackle potential failure can vary broadly depending on the type of co-founders (close friend, spouse, ex-colleague, etc.) and the personal circumstances of each of them. 

For example, launching a family business with your spouse might seem exciting, but if it fails, you risk losing all of your household income at once, which might be stressful.

Likewise, starting a business with a friend might strain the friendship if things go wrong or if tough decisions need to be made.

Before diving in, make sure to thoroughly think about your choices. This way, you'll be ready for whatever might come your way when starting up.

The next step in starting a frozen yogurt shop is to undertake market research. Now, let's delve into what this entails.

The objectives of market research

The goal here is straightforward: evaluate the demand for your business and determine if there's an opportunity to be seized.

One of the key points of your market analysis will be to ensure that the market is not saturated by competing offers.

The market research to open your frozen yogurt shop will also help you to define a concept and market positioning likely to appeal to your target clientele.

Finally, your analysis will provide you with the data you need to assess the revenue potential of your future business.

Let's take a look at how to carry out your market research.

Evaluating key trends in the sector

Market research for a frozen yogurt shop usually begins with an analysis of the sector in order to develop a solid understanding of the its key players, and recent trends.

Assessing the demand

After the sector analysis comes the demand analysis. Demand for a frozen yogurt shop refers to customers likely to consume the products and services offered by your company or its competitors.

Looking at the demand will enable you to gain insights into the desires and needs expressed by your future customers and their observed purchasing habits.

To be relevant, your demand analysis must be targeted to the geographic area(s) served by your company.

Your demand analysis should highlight the following points:

• Who buys the type of products and services you sell?
• How many potential customers are there in the geographical area(s) targeted by your company?
• What are their needs and expectations?
• What are their purchasing habits?
• How much do they spend on average?
• What are the main customer segments and their characteristics?
• How to communicate and promote the company's offer to reach each segment?

Analyzing demand helps pinpoint customer segments your frozen yogurt shop could target and determines the products or services that will meet their expectations.

Assessing the supply

Once you have a clear vision of who your potential customers are and what they want, the next step is to look at your competitors.

Amongst other things, you’ll need to ask yourself:

• What brands are competing directly/indirectly against your frozen yogurt shop?
• How many competitors are there in the market?
• Where are they located in relation to your company's location?
• What will be the balance of power between you: are your competitors independent players or franchises?
• What types of services and products do they offer? At what price?
• Are they targeting the same customers as you?
• How do they promote themselves? 
• Which concepts seem to appeal most to customers?
• Which competitors seem to be doing best?

The aim of your competitive analysis will be to identify who is likely to overshadow you, and to find a way to differentiate yourself (more on this see below).

Regulations

Market research is also an opportunity to look at the regulations and conditions required to do business.

Ask yourself the following questions:

• Do you need a special degree to open a frozen yogurt shop?
• Are there necessary licences or permits?
• What are the main laws applicable to your future business?

At this stage, your analysis of the regulations should be carried out at a high level, to familiarize yourself with any rules and procedures, and above all to ensure that you meet the necessary conditions for carrying out the activity before going any further.

You will have the opportunity to come back to the regulation afterwards with your lawyer when your project is at a more advanced stage.

Take stock of the lessons learned from your market analysis

Market research should give you a definitive idea of your business idea's chances of commercial success.

Ideally, the conclusion is that there is a market opportunity because one or more customer segments are currently underserved by the competition.

On the other hand, the conclusion may be that the market is already taken. In this case, don't panic: the first piece of good news is that you're not going to spend several years working hard on a project that has no chance of succeeding. The second is that there's no shortage of ideas out there: at The Business Plan Shop, we've identified over 1,300 business start-up ideas, so you're bound to find something that will work.

Don't start from scratch!

With dozens of business plan templates available, get a clear idea of what a complete business plan looks like

Choose the right concept and position your frozen yogurt shop on the market

The next step to start a frozen yogurt shop is to choose the company's market positioning.

Market positioning refers to the place your product and service offering occupies in customers' minds and how it differs from how competitors are perceived. Being perceived as a high-end solution, for example.

To do this, you need to take the following considerations into account:

How can you make your business stand out from your competitors?

Can you consider joining a franchise as a way to lower the risks involved, is it better to start a new frozen yogurt shop or acquire one that is already up and running, how to make sure your concept meets customer needs.

Let's look at each of these in a little more detail.

When you decide to start your own frozen yogurt shop, you're facing an upward challenge because your competitors are already ahead. They have a good reputation, loyal customers, and a strong team, while you're just getting started.

Opening a frozen yogurt shop offering exactly the same thing as your competitors is risky and potentially doomed to fail: why would customers take the risk of choosing a newcomer rather than a company with a proven track record?

This is why it is advisable to avoid direct confrontation by adopting a differentiated market positioning wherever possible: in other words, by offering something different or complementary to what is available on the market.

To find a market positioning that has every chance of success, you need to ask yourself the following questions: 

• Can you negate direct competition by serving a customer profile that is currently poorly addressed by your competitors?
• Can your business provide something different or complementary to what is already available on the market?
• Why will customers choose your frozen yogurt shop over the competition? 
• How will your competitors react to your entry into their market?
• Is the market sufficiently large and fragmented (i.e. not dominated by a few large chains) to allow you to set up an independent business, or is it better to consider another avenue (see below)?

A good way of getting a market positioning that is guaranteed to seduce customers is to join a group with a proven concept.

Admittedly, joining a franchise is not necessarily as exciting as opening a frozen yogurt shop with a clean slate, everything to invent and total freedom to do so, but it is a proven way of reducing the risk of entering the market.

By joining a franchise, you will benefit from a concept that is successful with customers, the brand recognition of a large network, and operational support with regard to supplier relations, processes and operating standards, etc.

In return, you will have to pay an entry fee and an annual royalty (on your company's sales).

Joining a franchise is a trade-off where you need additional capital and get less freedom in exchange for a lot less risk. It's not for everyone, and it's not possible everywhere (franchise opportunities vary from region to region), but it is nevertheless an option you should explore.

Another way to benefit from a proven concept and reduce the risk of your project is to take over a frozen yogurt shop. 

Buying a frozen yogurt shop allows you to get a team, a customer base, and above all to preserve the balance on the market by avoiding creating a new player. For these reasons, taking over a business is a lot less risky than creating one from scratch.

Taking over a business also gives you greater freedom than franchising, because you have the freedom to change the positioning and operations of the business as you see fit.

However, as you can imagine, the cost of taking over a business is higher than that of opening a frozen yogurt shop because you will have to finance the purchase.

Once you have decided on your concept and the market positioning of your future frozen yogurt shop, you will need to check that it meets the needs, expectations and desires of your future customers.

To do this, you need to present it to some of your target customers to gather their impressions.

Deciding where to base your frozen yogurt shop

The next step to opening a frozen yogurt shop is deciding where you want to set up your business.

Choosing the right location for your business is like finding the perfect stage for a play. Without it, your business may lack the spotlight it deserves.

Whilst there is no “perfect” location for your frozen yogurt shop, one that meets as many of the following factors as possible could be ideal:

• Visibility and foot traffic: This is important for a frozen yogurt shop as it can attract potential customers and increase exposure to the business.
• Parking space, road and public transport accessibility: Customers may want to easily access the shop, and having ample parking and accessibility to public transportation can make it more convenient for them to visit.
• Proximity to target customers: It is important for a frozen yogurt shop to be located near its target demographic, such as families or college students, to increase the likelihood of attracting customers.
• Competitor presence: It is important to consider the number and proximity of competitors in the area when choosing a location for a frozen yogurt shop.

This list is obviously not exhaustive and will have to be adapted to the particularities of your project. 

Once you’ve considered the factors above, it’s important to think about the budget that your startup has at its disposal. You’ll need to find a location that meets your business requirements but is affordable enough, especially short-term.

If you opt for renting instead of buying your premises, make sure to take into account the terms of the lease, including aspects such as the duration, rent increase, renewal, and so on.

The lease contractual terms vary greatly from country to country, so be sure to check the terms applicable to your situation and have your lease reviewed by your lawyer before signing.

Decide on a legal form for your frozen yogurt shop

It's now time to think about the legal structure for your frozen yogurt shop.

The legal form of a business simply means the legal structure it operates under. This structure outlines how the business is set up and defines its legal obligations and responsibilities.

What are the most common legal structures?

Naturally, the names and intricacies of business structures differ by country. However, they typically fit into two main categories:

Individual businesses

Individual businesses are usually a good fit for self-employed individuals and freelancers who want limited administrative work. These types of entrepreneurs are commonly referred to as sole traders or sole proprietorships.

As mentioned above, the main benefit of being a sole trader is that minimal paperwork is required to launch and operate the business. Tax calculations are also relatively simple and annual accounts are not always required (and when they are, usually don't need to be audited) which saves a bit of time and money on bookkeeping and accounting fees.

Decision-making is also easy as the final decision is fully dependent on the sole trader (even if employees are hired).

However, being a sole trader also has drawbacks. The main disadvantage is that there is no separation between the individual running day-to-day operations and the business.

This means that if the business were to file for bankruptcy or legal disputes were to arise, the individual would be liable for any debts and their personal assets subsequently at risk. In essence, sole traders have unlimited liability.

This also means that profits earned by the business are usually taxed under the personal income tax category of the sole trader.

Another drawback is that sole traders might find it harder to finance their business. Debt (bank loan for example) is likely to be the only source of external financing given that the business doesn't have a share capital (effectively preventing equity investors from investing in their business).

Companies are more flexible and more robust than individual businesses. They are suitable for projects of all sizes and can be formed by one or more individuals, working on their own or with employees.

Unlike individual businesses, companies are recognised as distinct entities that have their own legal personality. Usually, there is also a limited liability which means that founders and investors cannot lose more than the capital they have invested into the business.

This means that there is a clear legal separation between the company and its owners (co-founders and investors), which protects the latter's personal assets in the event of legal disputes or bankruptcy.

Entrepreneurs using companies also gain the advantage of being able to attract equity investment by selling shares in the business.

As you can see companies offer better protection and more financing options, but this comes at a trade-off in terms of red-tape and complexity.

From a taxation perspective, companies are usually liable for corporation tax on their profits, and the income received by the owners running the business is taxed separately (like normal employees).

Normally, companies also have to produce annual accounts, which might have to be audited, and hold general assemblies, among other formalities.

How should I choose my frozen yogurt shop's legal setup?

Choosing the right legal setup is often simple once you figure out things like how many partners you'll have, if you hire employees, and how much money you expect to make.

Remember, a great business idea can work well no matter which legal structure you pick. Tax laws change often, so you shouldn't rely too much on getting specific tax benefits from a certain structure when getting started.

You could start by looking at the legal structures most commonly utilised by your competitors. As your idea evolves and you're ready to officially register your business, it's a good idea to confirm your choice using inputs from a lawyer and an accountant.

Can I switch my frozen yogurt shop's legal structure if I get it wrong?

Yes, you have the flexibility to change your legal setup later, which might include selling the existing one and adopting a new structure in certain situations. Keep in mind, though, that this restructuring comes with additional expenses, so making the right choice from the start is usually more cost-effective.

Calculating the budget to open a frozen yogurt shop

The next step to opening a frozen yogurt shop involves thinking about the equipment and staff needed to launch and run your business on a day-to-day basis.

Each project has its own characteristics, which means that it is not possible to estimate the budget for opening a frozen yogurt shop without building a complete financial forecast.

So be careful when you see estimates circulating on the Internet. As with all figures, ask yourself these questions:

• Is my project similar (location, concept, size, etc.)?
• How recent is the information?
• Is it from a trustworthy source?

Startup costs and investments to open a frozen yogurt shop

For a frozen yogurt shop, the initial working capital requirements and investments may include the following elements:

• Frozen Yogurt Machines: These are the most important pieces of equipment for your frozen yogurt shop. You will need to purchase high-quality machines that can produce a variety of flavors and have the capacity to handle a high volume of customers.
• Refrigeration Units: Since frozen yogurt needs to be kept at a specific temperature to maintain its texture and flavor, you will need to invest in reliable refrigeration units. These will also be used to store toppings and other ingredients.
• Furniture and Fixtures: Your frozen yogurt shop will need tables, chairs, and other furniture in order to provide a comfortable and inviting atmosphere for your customers. You may also need to purchase shelving units, display cases, and other fixtures to showcase your products.
• Point of Sale (POS) System: A modern and efficient POS system is crucial for your frozen yogurt shop. This will not only help you keep track of sales and inventory, but also assist with managing customer orders and processing payments.
• Dishwashing Equipment: Since serving frozen yogurt involves using a lot of dishes and utensils, investing in a good dishwasher can save you time and labor costs. This equipment will also help maintain proper hygiene and sanitation in your shop.

Of course, you will need to adapt this list to your company's specific needs.

Staffing plan to operate a frozen yogurt shop

To establish an accurate financial forecast for your frozen yogurt shop, you will also need to assess your staffing requirements.

The extent to which you need to recruit will of course depend on your ambitions for the company's growth, but you might consider recruiting for the following positions:

Once again, this list is only indicative and will need to be adjusted according to the specifics of your frozen yogurt shop.

Other operating expenses required to run a frozen yogurt shop

You also need to consider operating expenses to run the business:

• Staff costs: This includes wages, salaries, and benefits for your employees such as cashiers, kitchen staff, and managers.
• Accountancy fees: You may need to hire an accountant to help you with bookkeeping, taxes, and financial reports.
• Insurance costs: It's important to have insurance to protect your business from potential risks such as liability, property damage, and theft.
• Software licenses: You may need to purchase licenses for point-of-sale systems, inventory management software, and other technology to help run your shop efficiently.
• Banking fees: These include transaction fees, monthly account fees, and other charges associated with your business bank account.
• Rent: You will need to pay rent for your shop space, whether it's a standalone building or a stall in a shopping mall.
• Utilities: This includes electricity, water, and gas for your shop.
• Inventory: You will need to purchase ingredients, toppings, and other supplies to make your frozen yogurt.
• Marketing and advertising: You may need to invest in marketing and advertising to attract customers to your shop.
• Cleaning supplies: It's important to keep your shop clean and sanitary, so you will need to purchase cleaning supplies regularly.
• Packaging materials: If you offer take-out or delivery options, you will need to purchase packaging materials such as cups, lids, and containers.
• Maintenance: You may need to hire a maintenance person or pay for repairs and maintenance services to keep your shop in good condition.
• Training and development: It's important to invest in training and development for your staff to ensure they have the necessary skills to provide excellent customer service.
• License and permits: You will need to obtain necessary licenses and permits to operate your frozen yogurt shop.
• Credit card processing fees: If you accept credit card payments, you will need to pay processing fees for each transaction.

This list will need to be adapted to the specifics of your frozen yogurt shop but should be a good starting point for your budget.

Create a sales & marketing plan for your frozen yogurt shop

The next step to launching your frozen yogurt shop is to think about the actions you need to take to promote your products and services and build customer loyalty.

Here, you'll be looking at the following issues:

• What is the best method to attract as many new customers as possible?
• How to build customer loyalty and spread word of mouth?
• What human and financial resources will be required to implement the planned actions?
• What level of sales can I expect to generate in return?

The precise sales and marketing levers to activate will depend on the size of your frozen yogurt shop. But you could potentially leverage some of the initiatives below.

Besides your sales and marketing plan, your sales forecast will be affected by seasonal patterns related to the nature of your business, such as fluctuations during the holiday season, and your competitive landscape.

Build your frozen yogurt shop's financial forecast

The next step to start your frozen yogurt shop: putting your financial projections together.

What is the financial forecast for a frozen yogurt shop?

A forecast is a quantified decision-making document that shows the initial investment required to open a frozen yogurt shop and the company's potential profitability and cash flow generation over the next 3 to 5 years.

As you think about your frozen yogurt shop idea, the main role of financial projections will be to help you decide whether it makes sense to create the company.

Building a financial forecast helps determine the amount of initial financing required to start your frozen yogurt shop.

In fact, creating financial projections is the only way to assess the amount of initial financing you'll need to open your frozen yogurt shop, and to make sure your project makes economic and financial sense.

Keep in mind that very few business ideas are financially viable. At The Business Plan Shop, we've seen nearly a million business start-up ideas, and we estimate that less than one in four is economically viable.

Your forecast will therefore require your full attention and constant revision, as your project matures. It's also a good idea to simulate different scenarios to anticipate several possibilities (what happens if your sales take longer than expected to ramp up, for example), so you're ready for all eventualities.

When seeking financing, your forecast will be incorporated into your business plan, which is the document you will use to present your business idea to financial partners. We'll come back to the business plan in more detail later in this guide.

Creating and updating your frozen yogurt shop's forecast is an ongoing process. Indeed, having up-to-date financial projections is the only way to maintain visibility over your company's future cash flow and cash position.

Forecasting is, therefore, the financial management tool that will be with you throughout the life of your company. Once you've started trading, you'll need to regularly compare the difference between your actual accounts and your forecasts, and then adjust them to maintain visibility over your future cash flows.

What does a financial projection look like?

The following financial tables will be used to present your frozen yogurt shop's financial forecast.

The projected P&L statement

Your frozen yogurt shop's forecasted P&L statement will enable you to visualise your frozen yogurt shop's expected growth and profitability over the next three to five years.

The projected balance sheet of your frozen yogurt shop

The projected balance sheet gives an overview of your frozen yogurt shop's financial structure at the end of the financial year.

The cash flow projection

A cash flow forecast for a frozen yogurt shop shows the projected inflows and outflows of cash over a specific period, providing insights into liquidity and financial health.

What is the best financial forecasting tool for starting your frozen yogurt shop?

The simplest and easiest way to create your frozen yogurt shop's projections is to use professional online financial forecasting software such as the one we offer at The Business Plan Shop.

There are several advantages to using specialised software:

• You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
• You have access to complete financial forecast templates
• You get a complete financial forecast ready to be sent to your bank or investors
• The software helps you identify and correct any inconsistencies in your figures
• You can create scenarios to stress-test your forecast's main assumptions to stress-test the robustness of your business model
• After you start trading, you can easily track your actual financial performance against your financial forecast, and recalibrate your forecast to maintain visibility on your future cash flows
• You have a friendly support team on standby to assist you when you are stuck

If you are interested in this type of solution, you can try our forecasting software for free by signing up here .

Finding a name and registering your frozen yogurt shop

The next step in starting a frozen yogurt shop is to decide on a name for your entity. 

For starters, you cannot take a name similar to a name already registered by a competitor or protected by a trademark without inevitably risking getting sued. So you’ll need to find a name available, and reserve it before others can.

In addition, you will probably want to use the same name for:

• Your company’s legal name - Example LTD or Example Inc
• Your trading name - Example
• A trademark - Example ® 
• Your company’s domain name - Example.com

The issue is that you’ll need to register your name in three different places almost simultaneously, but with each place having its own timeframes:

• Registering a domain name is instantaneous
• Registering a trademark takes at least 3 months (if your application is accepted)
• Registering a company depends on the country, but it's generally fairly quick

You will therefore be faced with the choice of either registering everything at once in the hope that your name will be accepted everywhere, or proceeding step by step in order to minimise costs, but taking the risk that someone else will register one of the names you wanted in the meantime.

Our advice is to discuss the strategy with your legal counsel (see further down in this guide) and to give priority to your domain names and your registered trademark. You'll always have the option of using a trading name that's different from your company's legal name, and that's not a big deal.  

To check that the name you want is not already in use, you should consult:

• Your country's business register
• The register of trademarks where you wish to obtain protection
• Your preferred search engine
• A domain name reservation company (such as GoDaddy)

If the name you want is available, you can go ahead and register it.

Develop your frozen yogurt shop's corporate identity

The next step to launching a frozen yogurt shop: defining your company's visual identity. 

Your corporate identity defines how your company's values are communicated visually. It makes you unique and allows you to stand out visually from your competitors and be recognized by your customers.

Defining your corporate identity can easily be done by you and your co-founders, using the many free tools available to generate color palettes, logos and other graphic elements. Nevertheless, this task is often best entrusted to a designer or agency to achieve a professional result.

Your frozen yogurt shop's visual identity will include the following elements:

Brand guidelines

Business cards, website theme.

The goal is to have stakeholders identify your business logo quickly and relate to it. Your logo will be used for media purposes (website, social networks, business cards, etc.) and legal documents (invoices, contracts, etc.).

The design of your logo must be emblematic, but it's also important that it can be seen on any type of support. To achieve this, it should be easily available in a range of colors, so that it stands out on both light and dark backgrounds.

The brand guidelines of your frozen yogurt shop act as a safeguard to ensure that your image is consistent whatever the medium used.

Brand guidelines lay out the details like the typography and colors to use to represent your company.

Typography refers to the fonts used (family and size). For example, Arial in size 26 for your titles and Tahoma in size 15 for your texts.

When it comes to the colors representing your brand, it's generally a good idea to stick to five or fewer:

• The main colour, 
• A secondary colour (the accent),
• A dark background colour (blue or black),
• A grey background colour (to vary from white),
• Possibly another secondary colour.

A rare paper medium that continues to survive digitalization, business cards are still a must-have for communicating your frozen yogurt shop contact details to your customers, suppliers and other partners.

In principle, they will include your logo and the brand guidelines we mentioned above.

Likewise, the theme of your frozen yogurt shop website will include your logo and follow the brand guidelines we discussed earlier.

This will also define the look and feel of the main visual elements on your website:

Navigate the legal and regulatory requirements for launching your frozen yogurt shop

The next thing to do in getting a frozen yogurt shop off the ground is to handle all the legal and regulatory requirements. We recommend that you be accompanied by a law firm for all of the steps outlined below.

Intellectual property

One of your priorities will be to ensure that your company's intellectual property is adequately protected.

As explained before, you can choose to register a trademark. Your lawyer can help you with a detailed search to make sure your chosen trademark is unique and doesn't clash with existing ones.

They'll assist in preparing the required documents and steer you in picking the right categories and locations for trademark registration.

Moreover, your lawyer can offer guidance on additional measures to protect other intellectual property assets your company may have.

Getting your frozen yogurt shop paperwork in order

For day-to-day operations, your frozen yogurt shop will need to rely on a set of contractual documents. 

Your exact needs in this respect will depend on the country in which you are launching your frozen yogurt shop, the number of partners and the envisaged size of the company. 

However, you will probably need at least the following documents:

• Employment contracts 
• General terms and conditions of sale
• General terms and conditions of use for your website
• Privacy Policy for your website
• Cookie Policy for your website

Applying for licences and permits and registering for various taxes

Operating your business legally may require licences and business permits. The exact requirements applicable to your situation will depend on the country in which you set up your frozen yogurt shop.

The lawyers who advise you will also be able to guide you with regard to all the rules applicable to your business.

Similarly, your accountant will be able to help you take the necessary steps to comply with the tax authorities.

Writing a business plan for your frozen yogurt shop

The next step in opening a frozen yogurt shop is to draw up your business plan.

What is a frozen yogurt shop's business plan?

A business plan serves as a comprehensive roadmap outlining the objectives, strategies, and key components of your venture. 

There are two essential parts to a business plan:

• A numerical part, the financial forecast we mentioned earlier in this guide, which highlights the amount of initial financing needed to launch the business and its potential profitability over the next 3 to 5 years,
• A written part, which presents in detail the project of creating a frozen yogurt shop and provides the necessary context to enable the reader of the business plan to judge the relevance and coherence of the figures included in the forecast.

Your business plan helps guide decision-making by showcasing your vision and financial potential in a coherent manner.

Your business plan will also be essential when you're looking for financing, as your financial partners will ask you for it when deciding whether or not to finance your project to open a frozen yogurt shop. So it's best to produce a professional, reliable, and error-free business plan.

In essence, your business plan is the blueprint to turn your idea into a successful reality. 

What tool should you use to create your frozen yogurt shop business plan?

If you want to write a convincing business plan quickly and efficiently, a good solution is to use an online business plan software for business start-ups like the one we offer at The Business Plan Shop.

Using The Business Plan Shop to create a business plan for a frozen yogurt shop has several advantages :

• You are guided through the writing process by detailed instructions and examples for each part of the plan
• You can access a library of dozens of complete startup business plan samples and templates for inspiration
• You get a professional business plan, formatted and ready to be sent to your bank or investors
• You can create scenarios to stress test your forecast's main assumptions
• You can easily track your actual financial performance against your financial forecast by importing accounting data
• You can easily update your forecast as time goes by to maintain visibility on future cash flows

If you're interested in using our solution, you can try The Business Plan Shop for free by signing up here .

Financing the launch of your frozen yogurt shop

Once your business plan has been written, you’ll need to think about how you might secure the funding required to open your frozen yogurt shop.

The amount of initial financing required will of course depend on the size of your frozen yogurt shop and the country in which you wish to set up.

Financing your startup will probably require you to obtain a combination of equity and debt, which are the primary financial resources available to businesses.

Equity funding

Equity refers to the amount of money invested in your frozen yogurt shop by founders and investors and is key to starting a business.

Equity provides your company with stable, long-term (often permanent) capital. It also demonstrates the commitment of the company's owners to the project, since these sums can be lost in the event of bankruptcy.

Because the equity invested by the founders may be lost if the project doesn't succeed, it signals to investors and other financial institutions the founders' strong belief in the business's chances of success and might improve the likelihood of obtaining further funding as a result.

In terms of return on investment, equity investors receive dividends paid by the company (provided it is profitable) or realise capital gains by reselling their shares (provided they find a buyer interested in the company).

Equity investors are, therefore, in a very risky position. They stand to lose their initial investment in the case of bankruptcy and will only obtain a return on investment if the business manages to be profitable or sold. On the other hand, they could generate a very high return if the venture is a financial success.

Given their position, equity investors are usually looking to invest in business ventures with sufficient growth and profitability potential to offset their risk.

From the point of view of the company and its creditors, equity reduces risk, since equity providers finance the company and are only remunerated in the event of success.

From a technical standpoint, equity consists of:

• Share capital and premiums: which represent the amount invested by the shareholders. This capital is considered permanent as it is non-refundable. In return for their investment, shareholders receive shares that entitle them to information, decision-making power (voting in general assembly), and the potential to receive a portion of any dividends distributed by the company.
• Director loans: these are examples of non-permanent capital advanced to the company by the shareholders. This is a more flexible way of injecting some liquidity into your company than doing so as you can repay director loans at any time.
• Reserves: these represent the share of profits set aside to strengthen the company's equity. Allocating a percentage of your profits to the reserves can be mandatory in certain cases (legal or statutory requirement depending on the legal form of your company). Once allocated in reserves, these profits can no longer be distributed as dividends.
• Investment grants: these represent any non-refundable amounts received by the company to help it invest in long-term assets.
• Other equity: which includes the equity items which don't fit in the other categories. Mostly convertible or derivative instruments. For a small business, it is likely that you won't have any other equity items.

The main sources of equity are as follows:

• Personal contribution from the founders' savings.
• Private investors: business angels, friends and family.
• Crowdfunding campaigns to find investors or collect donations (usually in exchange for a gift).
• Government initiatives such as loans on favourable terms to help partners build up their start-up capital.

Debt funding

Another option for partially funding your frozen yogurt shop is to borrow.

By definition, debt works in the opposite way to equity:

• Debt needs to be repaid, whereas equity is permanent.
• Lenders get a contractually guaranteed return, whereas equity investors only generate a return if the company is a success.

When a company borrows money, it agrees to pay interest and repay the borrowed principal according to a pre-established schedule. Therefore, lenders make money regardless of whether the company is profitable and their main risk is if the company goes bankrupt.

To limit their risk, lenders are usually conservative and cautious in their approach. They only finance projects where they are confident that they will be repaid in full.

Companies borrow in two ways:

• Against their assets: this is the most common way of borrowing. The bank finances a percentage of the price of an asset (a vehicle or a building, for example) and takes the asset as collateral. If the company cannot repay, the bank seizes the asset and sells it to limit its losses.
• Against their future cash flows: the bank evaluates the company's financial forecast to estimate its borrowing capacity and assesses the conditions (amount, interest rate, term, etc.) on which it is prepared to lend, taking into account the credit risk posed by the company.

It's difficult to borrow against future cash flow when setting up a frozen yogurt shop, because the business doesn't yet have historical data to reassure lenders about the credibility of the forecasted cash flows.

Borrowing against assets is, therefore, often the only option available to entrepreneurs. What's more, the assets that can be financed with this option must be easy to resell, in the unfortunate event that the bank is forced to seize them, which may limit your options even further.

In terms of possible sources of borrowing, the main sources here are banks and credit institutions. Bear in mind, however, that each institution is different, both in terms of the risk it is prepared to accept and in terms of how the risk of your project will be perceived and what items it will agree to finance.

In some countries, it is also possible to borrow from private investors (directly or via crowdlending platforms) or other companies, but not everywhere.

Things to remember about financing a frozen yogurt shop

There are various ways you can raise the initial financing you need to open your frozen yogurt shop. A minimum amount of equity will be needed to give the project credibility, and bank financing can be sought to complete the package.

Track your actuals against your forecast

You've reached the end of the road and are ready to launch your frozen yogurt shop.

Congratulations and welcome to the fantastic world of entrepreneurship! Celebrate the work you've done so far, and get back to work quickly, because this is where the real work begins.

Your first priority will be to do everything you can to make your business sustainable (and thus avoid being one of the 50% of start-ups that fail within five years of launching).

Your business plan will be your best ally to ensure that you're on track to achieve your objectives, or to help rectify the situation if necessary.

The key to financial management is to regularly compare your actual accounting data with your frozen yogurt shop forecasts, in order to be able to :

• Quantify the gaps between what you planned and what you achieved
• Adjust your financial forecasts as the year progresses to maintain visibility over your future cash flow

No one can predict the future with certainty, but by closely monitoring the variances between actuals and forecasts, regularly adjusting your forecasts and simulating several scenarios, you can prepare your frozen yogurt shop for the worst while hoping for the best.

It's the only way to keep an eye on your cash flow and actively manage the development of your frozen yogurt shop, ultimately reducing the risk to your company. 

There's nothing worse than waiting for your company's annual accounts to close, which can be many months after the end of your financial year (up to nine months in the UK for example), only to realize that you've fallen far short of your forecasts for the past year, and that your frozen yogurt shop urgently needs a cash injection to keep going.

That's why it's strongly recommended to use a financial planning and analysis solution that integrates forecasting, scenario analysis, and actuals vs. forecast tracking, like we do at The Business Plan Shop with our financial dashboards .

• There are 15 key steps to opening a frozen yogurt shop.
• Your financial forecast will enable you to accurately assess your initial financing requirements and the potential profitability of your project.
• Your business plan will give your financial partners the context they need to be able to judge the consistency and relevance of your forecast before deciding whether or not to finance the creation of your frozen yogurt shop.
• Post-launch, it's essential to have an up-to-date forecast to maintain visibility of your business's future cash flows.
• Using a financial planning and analysis platform that integrates forecasts, business plans and actual performance monitoring, such as The Business Plan Shop, makes the process easier and reduces the risks involved in starting a business.

We hope this guide has helped you understand how to open a frozen yogurt shop. Please don't hesitate to contact us if you have any questions or want to share your experience as an entrepreneur.

Also on The Business Plan Shop

• Start-up business plan examples

Know someone who wants to start a frozen yogurt shop? Share this guide with them!

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How To Write a Business Plan for Frozen Yogurt Business in 9 Steps: Checklist

By henry sheykin, resources on frozen yogurt.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our guide on how to write a business plan for a frozen yogurt business! Did you know that the frozen yogurt industry has grown by 25 percent since 2011, with no signs of slowing down? That's right - now is the perfect time to get in on the action and start your own frozen yogurt business.

But before you dive in, it's important to take the time to carefully plan out your business. From identifying your target market to developing a marketing strategy, there are several key steps you'll need to take to ensure your business is a success.

Read on for a comprehensive checklist of the nine essential steps you'll need to take when writing your frozen yogurt business plan.

• Conduct market research
• Identify target market
• Analyze competition
• Determine ideal location
• Create a business plan budget
• Determine funding options
• Obtain necessary permits and licenses
• Establish supplier relationships
• Develop a marketing strategy

With this checklist in hand, you'll be well on your way to opening a successful and profitable frozen yogurt business. Let's get started!

Conduct Market Research

Market research is essential for starting any business, and it is especially important for a frozen yogurt business. The goal of market research is to gather information about the industry, competitors, target customers, and trends in the local area. This information will help you understand the demand for frozen yogurt, identify customer preferences and behavior patterns, and determine the feasibility of your business in the local area.

Tip 1: When conducting market research, consider both primary and secondary sources of information. Primary sources are first-hand data collected specifically for your business, such as surveys and focus groups. Secondary sources are existing data and reports from industry associations, government agencies, and other sources.

Tip 2: Focus on gathering information about your target customers, including their age, gender, income, education, and lifestyle habits. Understanding your customers' needs and preferences will help you create a product and experience that appeals to them.

Tip 3: Analyze your competitors to determine their strengths and weaknesses. Look at their menu options, pricing, customer reviews, and marketing strategies. This will help you identify areas where you can differentiate your business and create a competitive advantage.

• Survey potential customers to determine interest in frozen yogurt and their flavor preferences.
• Analyze demographic data to identify the target market for your business.
• Research industry trends and predictions for the frozen yogurt market.
• Visit competitors' stores and analyze their menu options, pricing, and customer experience.
• Read customer reviews of frozen yogurt businesses in the local area to understand areas of improvement and customer preferences.

By taking the time to conduct thorough market research, you will be better equipped to make informed decisions about your business operations and marketing strategies.

Identify Target Market

Before starting a frozen yogurt business, it is essential to have a clear understanding of who your target market is. Identifying your target market will help you tailor your product offerings, marketing strategies, and overall business plan to attract and retain customers.

Here are some factors to consider when identifying your target market:

• Location: Consider the demographics of the area where you plan to open your business. Are there schools, parks, or shopping centers nearby? Is the area predominantly residential, or does it have a lot of foot traffic from tourists and visitors?
• Age range: Frozen yogurt is popular among all age groups, but you may want to focus on specific age ranges, such as teenagers or families with young children, depending on your location and product offerings.
• Health consciousness: Frozen yogurt is often marketed as a healthier alternative to ice cream, so you may want to target customers who are health-conscious and looking for low-fat, low-sugar options.
• Disposable income: Your target market should have enough disposable income to afford your products. Consider the median income of the area where you plan to open your business.
• Consider conducting surveys or focus groups to gather feedback on your target market and product offerings.
• Stay up-to-date on market trends and adjust your business plan and marketing strategies accordingly.
• Don't try to appeal to everyone – focus on your niche market to establish a strong brand and loyal customer base.

Once you have identified your target market, you can tailor your business plan and marketing strategies to meet their needs and preferences. By understanding your target market, you can create a unique and appealing brand that resonates with your customers and sets your frozen yogurt business apart from the competition.

Analyze Competition

Assessing your competition is a crucial step in creating a successful frozen yogurt business plan. Your competition will define many aspects of your business, including your target audience, pricing, and marketing strategy. Here are some key points to consider when analyzing your competition:

• Identify your direct and indirect competitors
• Explore their products and services offerings. What flavors of frozen yogurt do they have? What unique toppings do they offer? Do they have any specialty items?
• Assess their pricing. Are they offering similar prices to yours? Are they more expensive or less expensive, and why?
• Observe the atmosphere of their store. What is the design of their store like? Is it comfortable and inviting?
• Study their social media presence, website, and customer reviews. What are they doing well, and what could they improve upon?
• Visit your competition in person and take detailed notes
• Consider conducting a survey to gather information on consumer preferences of your competition
• Use the information you gather to differentiate your business and create a unique brand

By analyzing your competition, you can make strategic decisions on how you can set your business apart. You want to be able to offer something that your customers can't find anywhere else, while still meeting their basic needs for frozen yogurt. Use the information you gather to create a competitive advantage and a strong brand identity.

Determine Ideal Location

Choosing the right location for your frozen yogurt business is crucial for its success. The location should be easily accessible and visible to your target market. Consider the following factors when determining the ideal location :

• Foot traffic: Look for a location with high foot traffic such as malls, commercial streets, or public areas.
• Accessibility: Ensure that the location is easily accessible by your target market, including customers with disabilities and strollers.
• Competition: Analyze the competition in the area to determine if your business will thrive alongside them or if it would be better to locate elsewhere.
• Proximity to complementary businesses: Choose a location near complementary businesses such as movie theaters, gyms, or shopping centers to target customers who are looking for a sweet treat after their activities.
• Size: Determine how much space you will need to comfortably accommodate your customers, seating, and equipment.
• Lease terms: Consider the lease terms of the location, including the duration of the lease, rent amount, and any additional fees.
• Consider conducting a survey of your target market to determine their preferred location.
• Visit potential locations at different times of the day to assess the foot traffic and noise levels.
• Consult with a real estate agent to help you find the right location and negotiate lease terms.

Once you have identified a few potential locations, compare them based on the above factors and choose the one that best meets your needs and budget.

Create A Business Plan Budget

One of the most crucial steps in starting any business is creating a budget that outlines all the costs involved in launching and running your frozen yogurt business. A business plan budget helps you determine how much money you need to get started and stay afloat until you break even.

A well-planned budget is essential for the success of your frozen yogurt business. It will help you identify your startup costs, recurring expenses, and determine your revenue streams, so you can better understand your profitability and cash flow projections.

Here are some tips for creating your frozen yogurt business budget:

• Consider all your startup costs, including equipment, furniture, fixtures, and licenses.
• Include your rent or lease payments, utilities, payroll, and taxes, among other expenses.
• Research pricing and ingredient costs to ensure your budget is accurate.
• Consider different funding options, such as bank loans, crowdfunding, or angel investors.
• Be realistic about your projections and include best-case and worst-case scenarios.
• Regularly review and adjust your budget as needed.

When creating your budget, you should aim to minimize unnecessary expenses and focus on costs that are critical to your business's success. One way to do this is by breaking down your budget into categories such as marketing, payroll, and equipment expenses.

Another important aspect of budgeting is setting pricing for your frozen yogurt products. To do this, you need to factor in your costs and consider your target market and competition. You want to ensure that you are offering competitive pricing while maintaining profitability.

By taking the time to create a comprehensive business plan budget, you will have a solid foundation for launching and running a successful frozen yogurt business.

Determine Funding Options

Starting a frozen yogurt business requires a significant amount of capital investment. There are several ways to acquire funding, but the most popular options include:

• Self-funding: This involves using your own savings, investments, or assets to finance your business. Though it might be challenging to accumulate such funds, this option allows for total control of your business.
• Loans: Obtaining a loan from a bank or other financial institution can be a convenient option to get the needed funding. However, you must be prepared to provide collateral, and the loan process might be time-consuming and require a good credit score.
• Grants: Depending on the location of your business, you might be able to secure a government grant to support your business. This option requires submitting grant proposals and may be competitive, so research is necessary to qualify for a grant.
• Investors: Getting investors who believe in your business plan can be an excellent option to secure funding. However, investors usually expect a share of the profit or ownership of the business, so be prepared to negotiate the terms of your agreement.
• Be realistic about your funding options and how much you need to start and maintain your business.
• Research the terms and conditions of every funding option before making your final decision.
• Use a financial advisor or an accountant to review your business plan and give advice on funding options.

In conclusion, careful consideration of the available funding options is critical when starting a frozen yogurt business. By following the above-listed funding options, you can be confident that you are making an informed and wise decision that can help your business to thrive.

Obtain Necessary Permits And Licenses

Before opening your frozen yogurt business, it is important to obtain all the necessary permits and licenses required by your local and state government. These permits and licenses are essential to operate your business legally and avoid penalties. Here are some important permits and licenses to obtain:

• Business License: A business license is a legal requirement to operate any business in the United States. The license is issued by the local government where the business is located and varies from state to state. You can contact your local government office to find out more about obtaining a business license.
• Food Service Permit: A food service permit is a permit that any business that serves food must obtain. Frozen yogurt is considered a food product, and you will need a permit to sell it. You can contact your local health department to obtain this permit.
• Seller's Permit: A seller's permit allows you to collect sales tax on products that you sell. This permit is issued by the state government. You can contact your state's Department of Revenue to apply for this permit.
• Building Permit: If you plan to make any changes to the building where your frozen yogurt business will be located, you will need a building permit. This permit ensures that your building is safe and up to code. You can obtain this permit by contacting your local government building department.
• It is important to obtain all necessary permits and licenses before opening your business to avoid penalties and fines.
• Each state and local government may have different requirements, so be sure to research the specific permits and licenses required for your area.
• Obtaining the necessary permits and licenses may take some time, so plan accordingly and start the process early.

Once you have all the necessary permits and licenses, make sure to display them in your business where they are visible to customers. This will help build trust with your customers and show that you are operating your business legally.

Establish Supplier Relationships

One of the critical aspects of running a successful frozen yogurt business is ensuring a consistent supply of high-quality ingredients. To do this, you need to establish relationships with reliable suppliers who can provide you with the necessary materials to keep your business running smoothly.

Here are some tips on how you can build sustainable supplier relationships:

• Do your research: Start by researching suppliers in your area that specialize in providing yogurt ingredients and toppings. Look for vendors with extensive experience in the industry and a solid reputation for delivering high-quality products. Consider their pricing, delivery timelines, and minimum order requirements when making your decision.
• Stay in communication: Establishing good communication channels is vital to maintaining a good relationship with your suppliers. Once you establish a supplier relationship, keep in contact to ensure they are meeting your needs. Keep them informed of any upcoming changes to your needs, such as menu revisions or expansions, to prevent any hiccups in workflow.
• Invest in the relationship: Building strong relationships with your suppliers will require some investment on your part. You may need to order more significant volumes of supplies, agree to longer delivery schedules, or even negotiate pricing to keep suppliers engaged. However, this will establish a long-term relationship between your business and the supplier, ultimately benefiting both parties.

Establishing supplier relationships can also save you the time and expense of negotiating with multiple suppliers for every new product you wish to introduce. Collaborating with specific suppliers also creates consistency in your products, which contributes to customer satisfaction and brand awareness.

When you establish reliable relationships with your suppliers, you can breathe a little easier knowing that your operations will run smoothly and that you can deliver consistent, high-quality products to your customers.

Develop A Marketing Strategy

Now that you have identified your target market, analyzed your competition, and established supplier relationships, it’s time to develop a marketing strategy that will help you promote your frozen yogurt business. A well-planned marketing strategy will help you reach out to your potential customers, build brand awareness, and increase your sales.

Define your brand identity. Your brand identity is the unique personality and voice of your business. You need to develop a brand image that resonates with your target market and sets you apart from your competition. Your brand identity should be reflected in every aspect of your business, including your logo, packaging, website, social media profiles, and advertising materials.

• Choose a clear and memorable name for your business that reflects your brand identity and is easy to remember and spell.
• Create a logo and color scheme that reflects your brand personality and resonates with your target customers.
• Create a website and social media profiles that showcase your brand identity and make it easy for customers to find you online.

Create a marketing plan. A marketing plan is a roadmap that outlines your marketing strategies and tactics, as well as the resources and budget you will allocate to each one. Your marketing plan should include a clear timeline and measurable goals for each strategy, as well as a way to track your progress and adjust your strategies based on your results.

• Identify the marketing channels that are most effective for reaching your target market, such as social media, email marketing, paid advertising, or influencer marketing.
• Choose the tactics you will use to promote your business, such as offering discounts and promotions, hosting events, collaborating with other businesses, or partnering with local charities.
• Set clear goals for each tactic, such as increasing your social media followers, driving more traffic to your website, or increasing your sales during specific times of the year.
• Track your progress using tools such as Google Analytics, social media insights, or customer feedback surveys.
• Adjust your strategies based on your results, and focus on the tactics that are most effective and efficient.

Engage with your customers. Customer engagement is essential for building brand loyalty and word-of-mouth referrals. You need to make sure that your customers feel valued and appreciated, and that you are listening to their feedback and responding to their needs. You can engage with your customers through various channels, such as social media, email marketing, or in-store promotions.

• Create a loyalty program that rewards your customers for their repeat purchases.
• Offer personalized recommendations and suggestions based on their preferences and purchase history.
• Solicit feedback and reviews from your customers, and respond to their comments and suggestions in a timely and respectful manner.
• Host events and activities that encourage your customers to socialize and have fun, such as game nights, trivia contests, or deejay parties.

Measure your results. Finally, you need to measure your marketing results to see if you are achieving your goals and making progress towards your objectives. You should track your sales, website traffic, social media engagement, customer satisfaction, and other metrics that are relevant to your business. Use your results to refine your marketing strategies and improve your performance over time.

• Use marketing analytics tools to track your performance, such as Google Analytics, Hootsuite, or Buffer.
• Compare your results to your goals and benchmarks, and look for trends and patterns that can help you identify opportunities and challenges.
• Use customer feedback surveys and reviews to get insights into your customers’ preferences, needs, and complaints.
• Optimize your marketing strategies based on your results, and focus on the tactics that are most effective and efficient.

Writing a business plan for a frozen yogurt business requires careful consideration and planning in order to ensure success. By conducting thorough market research, identifying the target market, analyzing the competition, and determining the ideal location, you can create a solid foundation for your business. Developing a budget, determining funding options, obtaining necessary permits and licenses, establishing supplier relationships, and developing a marketing strategy are also crucial steps. With these nine steps in mind, you can create a comprehensive business plan that will help you launch and grow a successful frozen yogurt business.

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Frozen Yogurt Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Frozen Yogurt

Are you about starting a frozen yogurt business ? If YES, here is a complete sample frozen yogurt business plan template & feasibility study you can use for FREE .

A Sample Frozen Yogurt Business Plan Template

1. industry overview.

The Frozen Yogurt Stores and Ice Cream industry has come a long way and it is still evolving with loads of ice cream and yogurt makers bringing in creativity in terms of flavors and packaging into the industry.

Ice creams and yogurts have been around for many years (since the invention of fridges and deep freezers and can be found in various flavors in all the countries of the world including Iceland and countries in the Polar Regions.

Yogurts and Ice creams are generally consumed by almost everybody in our planet as such, anyone who chose to establish a frozen yogurt business in any part of the world especially in tropical regions or countries in the equator is sure going to get good returns on his or her investment as long as they are doing the right thing when it comes to setting up a business and effectively running the business.

Close watcher of the Frozen Yogurt and Ice cream industry can categorically state that the industry experienced rapid growth from 2010 to 2015. Of course the growth is facilitated by consumers’ increasing health consciousness and the introduction of tart-flavored frozen yogurt.

Going forward, health concerns and the expected change in consumption patterns will continue to drive industry growth from 2015 to 2022.

It is on record that many players in the Frozen Yogurt Stores industry were able to successfully beat the economic downturn and grow strongly over the last five years, as tart frozen yogurt became one of America’s favorite frozen desserts.

The tart variety of yogurt, which to some extent has sour taste similar to that of traditional Greek-style yogurts, has been popular since Pinkberry introduced the flavor into the market in 2005.

No doubt, the increasing popularity of the dessert has enabled the speedy franchise growth of well-known brands in the industry like Yogurtland, Red Mango and Menchie’s, which has made this industry one of the foodservice sector’s biggest success stories of the past decade.

The frozen yogurt and ice cream industry has remained resilient even as other food segments waned during recession period

Statistics has it that there are roughly three hundred and sixty one (361) standard registered and licensed frozen yogurt store businesses in the United States and they can be found in all states, in major cities and remote rural areas in the U.S.

The industry is responsible for employing about 17,608 people. The industry is known to rake in about $2 Billion annually with a growth rate of 18.2 percent.

If you are contemplating starting your own frozen yogurt business in the united states, you should ensure that you carry out a thorough market survey and feasibility studies. States in the southern region in the United States such as Texas and Illinois et al can be ideal for a frozen yogurt business simply because of the climatic condition / weather there.

If you get some key factors wrong before starting your own frozen yogurt business , then you are likely going to struggle to stay afloat.

2. Executive Summary

Pleasant Taste Frozen Yogurt Stores® is a leading frozen yogurt store business that will be based in Dallas – Texas, USA that covers a wide range of clients both domestic and corporate clients.

We are a unique frozen yogurt brand because we do not just sell different flavors of frozen yogurts et al but we will also sell our franchise and offer consultancy services in line with our area of business.

Pleasant Taste Frozen Yogurt Stores® is established by the awarding winning food nutritionist – Dr. Fiona Quest who has B.Sc.in Food Science Technology and a Master’s Degree in Business Administration (MBA).

She has a robust experience in the food and confectioneries business having worked both in the public sector and the private sector prior to starting her own business – Pleasant Taste Frozen Yogurt Stores® in Dallas – Texas.

Because of our corporate business goal of becoming the top 3 frozen yogurt store in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard frozen yogurt plant.

Our cold – rooms are customized to fit into the kind of ideas we have of how a first class frozen yogurt store business should look like. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of game when it comes to that.

We have been able to secure permits from all relevant departments in Texas. Pleasant Taste Frozen Yogurt Stores® is set to redefine how frozen yogurt store business should be run, not just in Dallas – Texas, but also in the whole of the United States of America.

Which is why we have put plans in place for continuous training of all our staff at regular interval and also liaising with stakeholder in the industry to contribute our quotas in the way frozen yogurt and ice cream making equipment should be designed and fabricated to meet the ever changing demand of the industry.

No doubt the demand for frozen yogurts and ice creams et al is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our frozen yogurt stores are going to be located and ensure that we create a wide range of distribution channels via franchising. With that, we know that we will be able to maximize profits in our business.

Our strongest selling point at Pleasant Taste Frozen Yogurt Stores® is the unique taste of the different flavors of frozen yogurts that we sell. There is hardly any customer that will taste any of our products who would not want to come back and make more purchase – we take delight in welcoming repeated customers over and over again.

Pleasant Taste Frozen Yogurt Stores® will at all time demonstrates her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our plan is to position the business to become the leading brand in the frozen yogurt store industry in the whole of Texas, and also to be amongst the top 3 frozen yogurt brand in the United States of America within the first 10 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Dallas – Texas is the right place to launch this type of business before spreading to other cities all across The United States.

3. Our Products and Services

At Pleasant Taste Frozen Yogurt Stores® we deal in all forms and flavors frozen yogurts, we are an establishments that primarily prepare, serve / sell frozen yogurt and other frozen yogurt-based items, as well as toppings. As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and trainings.

Our intention of starting Pleasant Taste Frozen Yogurt Stores® is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are some of our products and services;

• Selling traditional frozen yogurt
• Selling tart frozen yogurt
• Selling smoothies made from frozen yogurt
• Selling yogurt parfaits
• Selling toppings and other yogurt-related food items
• Consultancy Services

4. Our Mission and Vision Statement

• To be amongst the top 3 leading frozen yogurt companies in the United States of America before our 10 th anniversary.
• To build a frozen yogurt business that will meet the needs of all our customers and potential customers in the region / cities where we have our outlets and to sell franchise all across the United States of America and Canada.

Our Business Structure

As part of our plan to build a top flight Frozen Yogurt Company in Dallas – Texas, we have perfected plans to get it right from the onset which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

The picture of the kind of frozen yogurt stores business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the frozen yogurt stores industry as long as they are willing and ready to work with us to achieve our business goals and objectives.

Below is the business structure that we will build Pleasant Taste Frozen Yogurt Stores®;

• Chief Executive Officer

Plant Manager

Food Technologist

Human Resources and Admin Manager

• Sales and Marketing Officer
• Accountants / Cashiers
• Casual Workers
• Drivers / Distributors
• Customer Service Executives

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for overseeing the smooth running of the distillery plant
• Part of the team that determines the quantity of drinks that are to be produced
• Map out strategy that will lead to efficiency amongst workers in the plant
• Responsible for training, evaluation and assessment of plant workers
• Ensures that the steady flow of both raw materials to the plant and easy flow of finished products through wholesale distributors to the market
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the plant meets the expected safety and health standard at all times.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversee the smooth running of the daily office and factory activities.
• Responsible for the production of all the flavors of yogurts produced by the company
• Ensures that the organization follows due process as it applies to the nature of business we are into
• Serve as the quality assurance officer of the organization

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Factory Workers

• Responsible for carrying out all casual or unskilled jobs in the plants
• Responsible for operating sealing and packaging machines
• Handles any other dusty as assigned by the plant manager

Accountant / Cashier

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Distribution Van Drivers:

• Delivers customer’s orders promptly
• Runs errand for the organization
• Any other duty as assigned by the sales and marketing executive and plant manager

Client Service Executive

• Ensures that all contacts with customer (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on Pappy J & Sons Liquor Store products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries
• Responsible for cleaning the store facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Any other duty as assigned by the restaurant managers

6. SWOT Analysis

Because of our drive for excellence when it comes to running a frozen yogurt stores business, we were able to engage some of the finest business consultants in Dallas – Texas to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard frozen yogurt company that can compete favorably in the frozen yogurt stores industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Dallas – Texas and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for Pleasant Taste Frozen Yogurt Stores®;

Our strength lies in the fact that we have a wide range of frozen yogurt flavors that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet and emergency need.

Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us.

The fact that we are setting up a frozen yogurt business in a city with other frozen yogurt plants might likely pose a challenge for us in breaking into the already saturated market in Dallas – Texas. In essence our chosen location might be our weakness.

But nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume frozen yogurts on a daily basis and all what we are going to do to push our products to them is already perfected. There are also loads of people who would want to learn how to produce frozen yogurt and they will readily find our government approved frozen yogurt and ice cream highly ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established frozen yogurt stores in Dallas – Texas and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

Of course, they will compete with us in winning over the available market. Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. Usually economic downturn affects purchasing / spending powers.

7. MARKET ANALYSIS

• Market Trends

When it comes to frozen yogurt and ice cream et al, everyone will quite agree that the market trend changes from time to time. Frozen yogurt stores are seriously researching and creating flavors and varieties that will keep them afloat in business.

Any frozen yogurt store owner who wants to remain relevant in the scheme of things in the industry must be willing to explore the ‘frozen yogurt world’; he or she must be able to come up with a product that taste unique from what is available in the market.

Another trend is that some frozen yogurt stores have gone beyond only selling their products in their stores to taking it out to people in parks, sport centers and public places through vans and mobile food trucks. Some frozen yogurt stores have even gone ahead to start retailing their products to the public through vending machines; it is one of the strategies that is helping them gain a huge market share.

8. Our Target Market

When it comes to frozen yogurt, there is indeed a wide range of available customers. In essence, our target market can’t be restricted to just a group of people, but all those who love frozen yogurts and those who would want to try it out.

In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to engage in wholesale distribution and to retail a wide range of frozen yogurt flavors to the following groups of people;

• Corporate Executives
• Government Officials
• Business People
• Celebrities
• Military Men and Women
• Sports Men and Women
• Everyone who resides in our target locations.

Our Competitive Advantage

Our aim of starting a frozen yogurt store business is to build a business that can grow within the first 10 years of establishing the business to be listed amongst the top 3 frozen yogurt stores in the United States of America. With that in mind, we have been able to come up with competitive strategies that will help us compete favorably in the industry.

We are going to be one of the very few frozen yogurt stores in Dallas – Texas with vending machines in various locations in the city.

Another competitive advantage that we have is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon.

So also the wide varieties of frozen yogurt flavors et al that we produce, our large national distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business. One thing is certain, we will ensure that we open our outlets in various cities in the United States of America and also sell our franchise. With that our brand will be well communicated and accepted nationally.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Pleasant Taste Frozen Yogurt Stores® is established with the aim of maximizing profits in the frozen yogurt stores industry in the United States of America and we are going to go all the way to ensure that we do all it takes to sell a wide range of frozen yogurt flavors to a wide range of customers.

Pleasant Taste Frozen Yogurt Stores® will generate income by selling the following products;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies, market survey and also some of the assumptions readily available on the field. Below are the sales projections that we were able to come up with for the first three years of operations;

• First Year-: $150,000
• Second Year-: $450,000
• Third Year-: $800,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and the arrival of a competitor in same location as ours within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location to launch Pleasant Taste Frozen Yogurt Stores® and also the kind of frozen yogurt flavors to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading frozen yogurt brands in Dallas – Texas and the whole of the United States of America.

We hired experts who have good understanding of the frozen yogurt stores industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Dallas – Texas and throughout the United States of America.

In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals.

In summary, Pleasant Taste Frozen Yogurt Stores® will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors;

• Introduce our frozen yogurt brand by sending introductory letters to residence, merchants and other stakeholders both in Dallas – Texas and in other cities in the United States of America
• Open our frozen yogurt plant with a party so as to capture the attention of residence who are our first targets
• Engage in road show in targeted communities from time to time to sell our products
• Advertise our products in community based newspapers, local TV and radio stations
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet to promote our frozen yogurt brands
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

Despite the fact that our frozen yogurt plant is a standard one with a wide range of flavors and products that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand. We are going to explore all available means to promote Pleasant Taste Frozen Yogurt Stores®.

Pleasant Taste Frozen Yogurt Stores® has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Dallas – Texas before venturing out to other cities in the United States of America.

As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Pleasant Taste Frozen Yogurt Stores®;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our BillBoards on strategic locations all around major cities in the United States of America
• Engage in road show from time to time in targeted communities
• Distribute our fliers and handbills in target areas
• Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products.
• Ensure that all our staff members wear our customized clothes, and all our official cars and distribution vans are customized and well branded.

12. Our Pricing Strategy

When it comes to pricing for products such as frozen yogurts, there are no hard and fast rules, the prices depends on the size and packaging. Generally, the prize for frozen yogurts and similar products like ice cream and confectioneries are affordable hence there is no need to employ any detailed strategies when it comes to pricing.

In view of that, our prices will conform to what is obtainable in the industry but will ensure that within the first 6 to 12 months our products are sold a little bit below the average prices of various frozen yogurt brands in the United States of America.

We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands.

• Payment Options

At Pleasant Taste Frozen Yogurt Stores®, our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

When it comes to starting a standard frozen yogurt plant / cold – room, one is expected to spend the bulk of the start – up capital on building the plant / cold – room. Aside from that, you are not expected to spend much except for purchasing distribution vans, paying of your employees and utility bills.

This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Texas – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Pleasant Taste Frozen Yogurt Stores® in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for construction of a standard cold – room – $100,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (raw materials and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for yogurt making equipment – $20,000
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our frozen yogurt business in Dallas – Texas. Please note that this amount includes the salaries of all the staff for the first 3 month of operation.

Generating Funding / Startup Capital for Pleasant Taste Frozen Yogurt Stores®

Pleasant Taste Frozen Yogurt Stores® is a family business that is owned and financed by Dr. Fiona Quest and Family. We do not intend to welcome any external business partner which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $400,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If any of these factors is missing from a business (company), then it won’t be too long before the business close shop.

Pleasant Taste Frozen Yogurt Stores® will ensure that all the factors listed above are reinforced on a regular basis, we will continue to improvise with our products, come up with pleasant and acceptable flavors and also we will engage in continuous capacity building of our workforce.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.

We will make sure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and construction of standard cold – room: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – wholesale suppliers / merchants: In Progress
• Purchase of delivery vans: Completed

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Yogurt Production Business Plan (PDF, Excel, Word)

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• Executive summary
• Company overview
• Products and services
• Operation plan
• Market and industry overview
• Sales & marketing plan
• Financial plan
• Risk management plan
• Potential funding sources

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Frozen Yogurt Business Plan PDF Free Download

How to Start a Frozen Yogurt Business - Frozen Yogurt Business Plan PDF

Are you considering starting a Frozen Yogurt Business and you’re in need of a frozen yogurt business plan PDF? if yes, you'll find this free book to be extremely helpful.

This is a practical guide that will walk you step by step through all the essentials of starting your business. The book is packed with guides, worksheets and checklists. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.

Don’t Start a New Frozen Yogurt Business Unless You Watch This Video First!

Checklist for Starting a Business: Essential Ingredients for Success

If you are thinking about going into business, it is imperative that you watch this video first! it will take you by the hand and walk you through each and every phase of starting a business. It features all the essential aspects you must consider BEFORE you start a business. This will allow you to predict problems before they happen and keep you from losing your shirt on dog business ideas. Ignore it at your own peril!

Here’s a Valuable Free Gift for You This is a high quality, full blown business plan template complete with detailed instructions and all related spreadsheets. You can download it to your PC and easily prepare a professional business plan for your business. Click Here! To get your free business plan template

The Single Most Important Ingredient for Business Success

The first and most important thing you need to acquire in order to succeed in a small business is... knowledge.

Sounds exaggerated? Listen to this...

According to research conducted by Dun & Bradstreet, 90% of all small business failures can be traced to poor management resulting from lack of knowledge.

This is backed up by my own personal observations. In my 31 years as a business coach and consultant to small businesses, I've seen practically dozens of small business owners go under and lose their businesses -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work.

Conclusion: if you are really serious about succeeding in a business... If you want to avoid the common traps and mistakes... it is absolutely imperative that you acquire the right knowledge.

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow business owner a few years back. What this means is that you should see what is working and try to duplicate it. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

[ Note: One of the BIGGEST mistakes almost all new businesses make is that they WASTE tons of valuable time, energy and money on trying to create something "new", that has never been tested or proven... only to find out later that it was a total loss. Don't make the same mistake! ]

Hi! My name is Meir. I'm the founder and president of BizMove.com, a successful Internet based information business. I'm also the author of numerous books, mostly in the area of small business management.

I've been involved in small business for the past 31 years of my life, as a business coach, manager of a Frozen Yogurt firm, a seminar leader and as the owner of five successful businesses.

During my career as a business coach and consultant I've helped dozens of business owners start their businesses, market, expand, get out of troubles, sell their businesses and do practically every other small business activity you can think of. You see, I have been there .... done it ... and bought the Small Business t-shirt! -- This free book contains techniques and strategies I've learned during my 31 year small business career.

Here's what you'll discover in the 'How to Start a Frozen Yogurt Business' book:

Success Tip: Setting Goals

Good management is the key to success and good management starts with setting goals. Set goals for yourself for the accomplishment of the many tasks necessary in starting and managing your business successfully. Be specific. Write down the goals in measurable terms of performance. Break major goals down into sub-goals, showing what you expect to achieve in the next two to three months, the next six months, the next year, and the next five years. Beside each goal and sub-goal place a specific date showing when it is to be achieved.

Plan the action you must take to attain the goals. While the effort required to reach each sub-goal should be great enough to challenge you, it should not be so great or unreasonable as to discourage you. Do not plan to reach too many goals all at one time.

Establish priorities. Plan in advance how to measure results so you can know exactly how well you are doing. This is what is meant by "measurable" goals. If you can’t keep score as you go along you are likely to lose motivation. Re-work your plan of action to allow for obstacles which may stand in your way. Try to foresee obstacles and plan ways to avert or minimize them.

Click here! to download your Frozen Yogurt Business plan PDF book for free

Here're other free books in the "how to start a business" series that may interest you:

Here's a Sample 'Executive Summary' for a Frozen Yogurt Business plan :

The following business plan details the business concept belonging to [OWNER'S NAME]. [OWNER'S NAME] has twenty years of experience in the food area. [OWNER'S NAME] recognized that the warm climate through most of the year in Tampa presented a prime opportunity for a frozen yogurt shop to thrive. While the market has some existing ice cream shop operations, it is neither dominated by a single ice cream parlor operator nor by a single frozen yogurt vendor. Thus, [OWNER'S NAME] believes that his concept for a frozen yogurt shop in the Tampa area, [BUSINESS NAME] Frozen Yogurt, is presented with the prime opportunity because of low competitive threat and high market demand. [OWNER'S NAME] is requesting a small business loan of $150,000 that will provide the necessary seed money and operating capital while he grows the business. Currently, [BUSINESS NAME] is in the planning and research phase and is still searching for an ideal location. [OWNER'S NAME] is targeting areas near a major freeway, adjacent to a large residential area, and surrounded by existing businesses.

II. General Company Description 2.1 Overview [BUSINESS NAME] is a yogurt parlor concept that is being planned for the Tampa area in Florida. [BUSINESS NAME] will sell and market a variety of 60 frozen yogurt styles and flavors that are served in cups, cones, and as push-ups. All of the store’s yogurts will be displayed in a large display case at the front of the store that is visible throughout the entire ordering process. The yogurt will be purchased from a quality local vendor in bulk. All employees will wear a casual style uniform consisting of pressed jeans with a polo shirt bearing the store’s logo.

2.2 Legal Description Yogurt shops operate within the ice cream parlor designation within the US NAICS system. The NAICS number for these operations is 722213 and is described as Snack and Nonalcoholic Beverage Bars.

2.3 Company Concept/History [BUSINESS NAME] was conceived of by [OWNER'S NAME]. Having worked in the Tampa area during his stint in the military, he became determined to retire in the area and start a business in Tampa. Following his retirement from the military, [OWNER'S NAME] purchased a home in Tampa and took some business courses from the local community college. [OWNER'S NAME] recognized from his time during the military in Tampa that the weather is conducive to cold dessert products such as yogurt and ice cream. Since there are already many ice cream parlors, he felt that a yogurt shop provided the best opportunity. Since Tampa experiences fairly warm weather year around, [OWNER'S NAME] is certain that such a business holds much promise for success. Although [OWNER'S NAME] lacks specific yogurt industry experience, he does have 20 years in the military as a non-commissioned officer responsible for overseeing numerous staff, scheduling, and managing a departmental budget. [OWNER'S NAME] believes that this experience combined with his recent academic training provides him with the maximum skills necessary for success.

2.4 Current Status [BUSINESS NAME] is currently in the planning stages. While a site address is listed as the location for the store, this is only tentative as no lease has been signed and additional funding has not yet been obtained.

2.5 Vision & Mission Statement [BUSINESS NAME] vision statement stresses the company’s sincerity towards ensuring that each guest is treated individually with the intention of having that guest return: “The relationship with the guest comes before revenues, profits and anything financially oriented.” [BUSINESS NAME] mission statement ensures that the company’s staff and its owner never depart from the company’s vision: “[BUSINESS NAME] will ensure that each yogurt advertised is in stock and available or the next one is free—all orders will be fulfilled.”

III. Products and Services 3.1 Product Description [BUSINESS NAME] will utilize only the highest quality products from the most reputable supplier in the area.  Each yogurt product will be of a homemade quality offered by local suppliers to ensure quality and consistency. This not only ensures [BUSINESS NAME] of the finest yogurt products available, but also ensures its own reputation will be enhanced. Additionally, [BUSINESS NAME] will also offer a series of both hot and cold drinks to augment its primary product line of frozen yogurt.

3.2 Service Description

How to Be Empowered

Contrary to common belief, the most effective control over one's life can be gained in an almost effortless manner. The truly empowered person "has it together", exudes a glowing poise that is apparent to others. Here are ten steps whereby you can begin experience empowerment in your own life.

1. Start from where you are and take one step at a time.

When you think about it, that's the only place you CAN start, i.e., where you are at this moment. Begin with your present perceptions, understandings, and strengths and move forward, one step at a time. In this world of objectives, goals and big plans, we often focus too much on the future with the result that our ability to concentrate fully on the present is severely compromised. Yet, it is only in the present that we can make a difference.

2. Examine your resistance points--the things that irritate you, limit you, or cause you to react.

We often resist what we most need to learn. The next time you find yourself resisting new information, a particular situation, or something someone else is saying, ask yourself: What is it that is really bothering me about this? Is there something that I need to learn?

3. Recognize that whatever you are experiencing at this very moment is appropriate to your need to grow.

Implicit in this "rule of appropriateness" is the concept that there is a larger plan of which you are an integral part. Until you're willing to acknowledge the possibility that such a plan exists, you will never be able to see it!

4. Stop worrying about whether others are getting theirs!

It's easy to become preoccupied about what the other person is doing, getting, achieving, etc. This kind of worrying is useless and wastes time and energies that are better spent on yourself.

5. Realize that it doesn't matter what happened to you or who did it to you; the only thing that matters is what you do about it.

What happened and who did it to you are in the past. You can't change the past, you can only change your perception of it. The ONLY thing that counts is what you do NOW in order to move forward.

6. Learn to withhold judgment.

To withhold judgment is to accept what is. How often in conversation do you find yourself mentally correcting, criticizing, or re-phrasing? when you do, you risk missing the real message which may not be in the words themselves. Rather than saying to yourself, "that's inaccurate" or "he/she is wrong", try accepting the statement as simply a representation of the way that person thinks, feels or what he/she intends to convey. This simple technique can open up a whole realm of hidden meaning, AND it enables you to respond more objectively and dispassionately.

7. Learn to operate holistically by opening up to the other possibilities that are always there.

There is always more than one way to solve a problem. You're most likely to get "stuck" when you foreclose your options by setting up conditions, demands, expectations, fears, positions and prejudices.

8. Complete your unfinished business.

Most of us have "unfinished business"--failures, a relationship gone sour, or a good deed left undone. Getting beyond ("completing") is not always easy, but there's a three-step process that, if followed, can do wonders for your psyche. It's this: (1) Acknowledge the wrong, mistake, screw-up, etc. to yourself, (2) Admit it to one other person, preferably the person you've wronged and, in the latter case, apologize and ask simply: "What can I do to make this right with you?" (Sometimes there really isn't much you can do, but the simple act of asking is healing in itself), and (3) Move ON. You've admitted your mistake, taken whatever corrective action you could, and now it's time to go forward. This third step takes discipline, but it works.

9. When faced with an apparently hopeless situation, take action, any action.

There's something called the "logjam" theory that applies here: when logs in a stream become all jammed up, moving ANY ONE log frees the others to move, because the act of moving a single piece creates space which in turn allows the other pieces to move. It's important to recognize that you're not trying to reach a final solution in a single move; you're simply taking "one step at a time" (Step#1)

10. Consider the wisdom of doing absolutely nothing!

As with the rule of appropriateness (above), there's a hidden assumption here, namely, that we each possess an inner wisdom that is always available if we know how to tap into it. Call it intuition, spiritual sense, whatever, the fact is that this "still small voice" is audible only when we are very quiet. It's a bit like a point in which you can see the bottom only when the surface is calm and the water nu-muddied. Doing nothing means exactly that: nothing physically, nothing mentally, nothing at all! The Japanese call it, "kokoro-no-mizu", literally, a "mind as water"--smooth, flowing and undisturbed. Try it. It works,and it's fun!

Copyright © by Bizmove Free Business Guides. All rights reserved.

Frozen Yogurt Business Plan Template [Updated 2024]

Frozen Yogurt Business Plan Template

If you want to start a frozen yogurt business or expand your current frozen yogurt business, you need a business plan.

The following Frozen Yogurt business plan template gives you the key elements to include in a winning Frozen Yogurt business plan. In addition to this template, a solid plan will also include market research to help you better understand market trends, your competitive advantage and your target customers. It will also help you create a strong marketing plan and financial projections.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.

Frozen Yogurt Business Plan Example

Below are links to each of the key sections of your Frozen Yogurt business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Frozen Yogurt Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Download Yoghurt Production Business Plan Sample with Financials

Looking for a Yoghurt Production Business plan in Nigeria for your new or existing enterprise?

Download this Yoghurt Production Business plan sample, which you can download to present to NIRSAL, BOI, BOA, and other investors.

YOGHURT PRODUCTION AND SALES BUSINESS PLAN TEMPLATE

1.0. EXECUTIVE SUMMARY

Roland Yoghurt is a standard and registered yoghurt drinks production company that will be located in Ibadan, Oyo state. We are at the initial stage of getting a facility that can accommodate the kind of production company that we are intending to launch and the facility is located adjacent the cocoa house and Femi Johnson G-allen, dugbe. Roland Yoghurt Company will be involved in producing, packaging, and distributing four flavoured special recipe yoghurt drink. We plan to build our brand to become one of the best yoghurt production companies across all of Nigeria. We want our yoghurt drinks to be found in all supermarkets, mini-markets and stores across Nigeria.

We are aware that there are several large and small-scale yoghurt production factories located all around, which is why we spent time and resources to carried-out well-detailed research studies and market surveys to offer the best and much more than our competitors will be offering. We have delivery service options for our customers, with various payment options and our outlet is well secured.

We will ensure that all our customers are given first-class treatment whenever they visit any of our chains of outlets. We have a CRM software that will enable us to manage a one on one relationship with our customers no matter how large the increase in our customers’ base. We will ensure that we get our customers involved when making some business decisions that directly or indirectly affect them.

Roland yoghurts will demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible at all times. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and our clients.

According to a report, The food drinks production industry is a thriving sector of the economy of most countries of the world. The industry generates a whooping of over 40 billion naira annually from more than 1500 registered food drinks production companies scattered all around Nigeria. The industry is responsible for the employment of over 30,000 people. Experts project the industry to grow at a 3.6% annual rate from 2011 to 2016. A close watch of events in the food drink production industry reveals that the industry has profited from increased demand over the last years. As the economy experiences growth, discretionary income levels also experience upward movement. The yoghurt market is vast and under-supplied, particularly in the urban and peri-urban areas. This is because there are a few good quality and NAFDAC-approved producers. Even in the rural areas, its patronage is fast increasing. To vegetarians and children, it’s a delicacy and a drink they cannot do without consuming. During festive periods and parties, you need to observe how this is gulped down by attendee-connoisseurs to understand how popular yoghurt is with people and the consequent high demand for it.

The benefits of our products and services are

• Availability of a variety of nutritious, tasty and flavoured technically made yoghurts.
• Employment opportunities.
• Unique tasty yoghurt drink Fair and lowest possible prices

2.0. PRODUCTS AND SERVICES

Our products and services

Roland Yoghurt will utilize only the highest quality products from the best and most reputable suppliers in and outside the country. Each yoghurt product will be of a homemade quality offered by local suppliers to ensure quality and consistency. This not only ensures ROLAND of the finest yoghurt products available but also ensures its own reputation will be enhanced. Additionally, ROLAND will also offer a series of both hot and cold drinks to augment its primary product line of frozen yoghurt.

Our products and services are as follows:

• Strawberry blend yoghurt drink
• Lemon, raspberry and vanilla yoghurt drink
• South African-style chocolate-flavoured

Keys to success

The keys to success for the ice yoghurt production & sales business include;

Best quality and excellent service.

Reliability and quality assured standard.

Having a good retail location in a high-shopping mall or residential area.

Power supply-for smooth and consistent production

Qualified and experienced staff.

Modern solution and technology

The objective for Ice Yoghurt Production & Sales Business Plan in Nigeria

-To produce varieties of unique tasty yoghurt drinks of up to a tune of 5million pieces in the first year.

-To initiate a relationship with bulk purchasers or dealers to reach far places in Nigeria

– To establish our brand in the heart of major cities via our branded mobile partnerships with food trucks, street hawkers, supermalls, stores, and the likes.

-To achieve a net profit in year one, increasing in year two, by containing costs and meeting sales goals

-To provide quality sales service and products at fair and best possible prices.

3.0. OUR GOALS

The goal for the Ice Yoghurt Production & Sales Business Plan in Nigeria

To provide high-quality yoghurt drinks of international standard and to set a pace in mechanizing the food drinks industry in Nigeria.

4.0. VISION STATEMENT

Vision for the Ice Yoghurt Production & Sales Business Plan in Nigeria

Our vision is to be a household name in the food drinks business in Nigeria reaching every part of the nation and beyond.

5.0. MISSION STATEMENT

The Mission for the Ice Yoghurt Production & Sales Business Plan in Nigeria

Our mission is to build a Yoghurt drink production company with unique recipes and business rendition whose products can be found in supermarkets and grocery stores all across Nigeria and other African nations.

6.0. MANAGEMENT

Management Team of the Ice Yoghurt Production & Sales Business Plan in Nigeria

ROLAND Johnson- he is the founder and owner of ROLAND Yoghurts and is a professional Chef and food snacks specialist; she has a B.Sc in Food Science, a Diploma in Business Administration and a certificate from the University of Ibadan, with over 12years of experience in the cake production industry, working for some of the leading brands in Nigeria.

Roland brings to the business:

Educational skill and practical experience in Ice Yoghurt Production & Sales Capacity to consistently provide outstanding service.

Quality processed product and a good understanding of the market trend.

Our staff brings operational, marketing and promotional skills to the business.

Management experience gained for the Ice Yoghurt Production & Sales Business Plan in Nigeria

With over 12 years of experience in the production Industry and numerous exposure to both the scientific and practical aspects of services, I’ve been able to master the technical requirements, financial management, staff recruitment and organization skills among other things necessary to give the industry good commendation from our clients.

My managerial skill has also helped put together a workforce for over 6 years, which will also help me coordinate the teamwork in most aspects of the company. I am the CEO of the company overseeing the day to day activities of the business.

Materials and Machine for Ice Yoghurt Production & Sales Business Plan in Nigeria

Shaving Machine- single width, Electrical hand-operated setting out machine, lace cutting machine, spraying machine with dryer, hydraulic press, brushing machine with dryer, skim milk powder (SMP), sugar, stabilizer, preservative, starter, etc.

7.0. COMPETITOR ANALYSIS

Competitor Analysis for Ice Yoghurt Production & Sales Business Plan in Nigeria

People buy from us because of the following reasons:

Variety of nutritious, tasty and flavoured technically made yoghurts. Quality assured standard.

• Efficient production system.

Fair and best possible prices and discount offers.

Our three major competitive advantages are:

• Variety of nutritious, tasty and flavoured technically made yoghurts.
• Fair and best possible prices and discount offers

How To Download Yoghurt Production Bank Business plan Template PDF and Doc (With financial analysis)

Pay the sum of  NN8000 (Eight thousand naira only)  to the account detail below: Bank: GTBank Name: Oyewole Abidemi (I am putting my name and not our company account so you know I am real and you can trust me, and trace me) Ac/No: 0238933625 Type: Saving

P.S: We can also tailor the Yoghurt Production  Business plan to your name,  business size, capital requirements, and more to fit your direct needs. Call or message +234 701 754 2853 for inquiries.

Dr. Abi Demi is a skilled technical writer and author with specialties in the martech and fintech space. Featured on Tekedia, Coin Review, Business Insider, Fintechna, Cryptocoin.news, Date 360 and several other sterling online publications, Demi is an astute technical writer that specializes in finance, marketing and technology - with over 500 published pieces across the internet ecosystem. Contact Abi Demi - [email protected]

Download Microfinance Bank Business Plan Sample with Financials (pdf/doc)

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Sample Business Plan for My Yogurt Shoppe TABLE OF CONTENTS

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As Phil Hogan lifted the final pages of his business plan out of his printer, he looked at the clock. It was almost midnight, which meant that he had about seven hours to get ready for another day at work. But the idea of going to his job was not what was keeping him awake at this hour. No, it was the idea of owning his own business that invigorated him this night, as it had many nights, for many years. It had started with a newspaper route—and the wish to be independent, make some money, and call the shots. At age 12, he had sketched out a time line that included business ownership at age 30. That didn’t happen, of course. But now, at age 36, he was a CPA with a lot of valuable experience behind him, and he was ready. For the last five years, he had been a senior financial analyst, and now, a marketing representative for Pfizer Laboratories. Before that he had been a senior internal auditor for McDonald’s, and had worked for an accounting firm. Lately, he had begun to think that if he was ever going to pull himself out of the corporate world, it would have to be now. Now, stepping over the stacks of Inc. and Entrepreneur magazines on the floor by his desk, Phil took a moment to think about how the last year had gone: January, 2000: Contacted friends, business associates and acquaintances to tell them he was interested in purchasing a small business that: • Had a net income of $50,000/year for the last five years, • Was located in the South, • Was a retail business, • Had an owner who was selling because of retirement, illness, or death. March, 2000: A former college roommate called to tell him about Jerry’s Famous Frozen Desserts, three upscale frozen dessert stores that meet his criteria. Called the owner, Robert Hicks, to request more information. Received a letter from Mr. Hicks’ accountant stating that before he shared this information, he wanted to see financial statements that verified Phil’s financial capacity to purchase the company. April, 2000: Contacted friends to ask if this was the proper procedure. They said it was. Began to look for a potential investor. Started to work on a business plan. June, 2000: A friend arranged a lunch with a potential investor, Terry Dunleavy, who currently owned 12 businesses, one of which invested in small businesses. After reading Phil’s (unfinished) business plan, Mr. Dunleavy expressed an interest in investing, and agreed to provide a copy of his financial statements to send to Robert Hicks. July, 2000: Received the past four years of Jerry’s financial statements. Now Phil picked up those statements to look at them again. Because they looked so good, Phil had visited the company and completed his research for his business plan. With the plan in hand, he knew his next step would be to ask some experts to read the plan, and tell him what they thought of this investment opportunity.

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Gag reflex is unwanted during upper gastrointestinal endoscopy (UGIE). Experimental studies have demonstrated that N-methyl-D-aspartate receptor antagonism prevents gag reflex. We conducted a study to determine if sub-anaesthetic doses of ketamine, added to propofol, reduce the incidence of gag reflex. This prospective, randomised, double-blind and placebo-controlled study was done in a tertiary care hospital. A total of 270 patients undergoing UGIE, were randomised to propofol (P) group (n = 135) or propofol plus ketamine (PK) group (n = 135). All patients received propofol boluses titrated to Ramsay sedation score of not <4. Patients in PK group in addition received ketamine, 0.15 mg/kg immediately before the first-propofol dose. Top-up doses of propofol were given as required. Stata 11 software (StataCorp.) was used to calculate the proportion of patients with gag reflex and the corresponding relative risk. Propofol consumed and time to recovery in the two groups was compared ...

Abdelgawad Fahmi

Back ground: Ionizing radiation is known to produce deleterious effects in the living organisms. Aim of the work: The aim of this study is to evaluate the possible protective effect of the chemical constituents of grape seed extract on oxidative stress induced by gamma rays. Materials & Methods: Rats were subjected to 8 Gy fractionated doses of gamma radiation, grape seed extract 100 mg/kg body weights were daily administrated before and within radiation exposure. All parameters were investigated at 1 and 14 days post last radiation exposure. Results: The results revealed that administration of grape seed extract to irradiated rats significantly ameliorates the changes induced in antioxidant system. TBARS (lipid peroxidation index) were significantly decreased when compared with their equivalent values in irradiated rats. In conclusion, the administration of grape seed extract to irradiated rats might provide substantial protection against oxidative damages due to its free radical s...

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Business Plan For Yoghurt Production

• Executive Summary

A.        INTRODUCTION

Management Team

The products

Personal goals

Business goals

B.        M ARKETING ANALYSIS

Sales forecast

Marketing Actions to achieve objectives

C.        ORGANIZATIONAL AND HUMAN RESOURCES PLAN

Personnel Department

Marketing Department

Number of Employees Needed

Employee Welfare Programme

Cash Flow Forecast

D.        FINANCIAL PLAN

Estimates of Capital expenditure needs

Pay-back plan

E.         CONCLUSION

EXECUTIVE SUMMARY

TABLE OF CONTENT

1.1       Management Team

1.2       Background of the Business

1.3       Product

1.4       Market

1.5       Competitor

1.6       Personnel Objectives

1.7       Business Goal

1.8       Objective

2.0       Marketing Plan

2.1       Marketing Goal

2.2       Sales Forecast

2.3       Revenue Forecast

2.4       Marketing Objectives

2.5       Strategies for Achieving the objective

2.6       Estimate of Cost of Marketing Action

3.0       Production and Operation Plan

4.0       Organizational and Human Resources Plan

4.1       Administrative Department

4.2       Marketing Department

4.3       Production Department

4.4       Maintenance and Security Department

4.5       Enterprise Employees

5.0       Financial Plan

5.1       Annual Personnel Cost

5.2       Estimate of Capital Expenditure

5.3       Estimate of Net working Capital

5.4       Cash Flow Forecast

5.6       Balance Sheet

5.7       Break-Even Analysis

5.8       Pay-back plan

6.0     Risk Assessment

Miragrade Yoghurt Production Business is a sole proprietorship business that is registered under the Laws of Federal Republic of Nigeria. It is owned by Mr. Olu Olawale, who has a Master Degree in Textile/Graphic Design and a Master Degree in Business Administration. The business is located at No 4, Step Down, Lagos Benin Express, Ore, Ondo State. The business is intended to sit on a fifteen acres of land that will cover the offices. The expected total capital investment is N10,000,000 ( Ten Millions Naira Only) and it is expected to commence in June, 2021.Going by the operational plan, marketing analysis, intended management approach, financial plan and projection and  risk management plan; the business is expected to generate a massive return on investment , and hence it is considered a profitable and viable business.

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This business plan provides the information needed to make decisions about starting a soy yoghurt manufacturing plant. It is designed to attract investors to the business.

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Soy yogurt What is Soy yoghurt? Soy yogurt, also referred to as Soya yogurt is a yogurt-like product made with soy milk for Soybeans.

Uses of Soy Yogurt Soybean provides health benefits such as reducing cardiovascular disease, reducing menopausal symptoms, weight loss, arthritis, diabetes, osteoporosis and brain function. It contains phytochemicals such as isoflavones, saponins, phytosterols that promote health benefits. Customer Analysis The main users of Soybean yogurt in Nigeria are households and manufacturers of snacks. Industry The main producers of Soya yogurt in Nigeria are: Vita Milk, Cway Milk, Man crop Nigeria, Valency Cashew Processing Limited, Kamry Company Nigeria Limited. The Business Opportunity Soya yoghurt is often used as an alternative to dairy-based yoghurts so it is ideal for people avoiding dairy products. This business plan provides the information needed to make decisions about starting a soya yoghurt manufacturing plant. It is designed to attract investors to the business.

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Business Plan for Yoghurt Production in Nigeria / Feasibility Study

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Business Plan for Yoghurt Production in Nigeria – In this article, we are going to address the following highlights:

• How to start a yogurt production business in Nigeria
• A sample yogurt factory business plan in Nigeria
• The challenges of running yogurt business in Nigeria

Also Read: Business Plan for Fruit Juice Production in Nigeria

Introduction

Generally, most businesses that offer food and drinks as products thrive well and never really run out of business. This is because there is always demand for their products since people will always need these products for survival. Yogurt is one of such products, it is sold on the streets of every city in Nigeria, whether large or small, metropolitan or growing. Several demographic groups patronize yoghurt hawkers, from the young school children, to the young graduate in traffic, to the old woman who is getting scorched by the Nigerian blazing sun.

Yoghurt business is always in demand, not just because of its satisfying cooling effect in the hot tropical weather of Nigeria, but also because of its tremendous benefits. Before I continue, I will like to briefly describe to you what yogurt is because a lot of people make a mistake of calling blocked flavored drinks or shakes yoghurt.

What is yoghurt? Yoghurt is a drink produced by the bacterial fermentation of milk. Yoghurt is a mixture of milk fermented by the action of added bacterial culture. Yoghurt is very rich in nutrient content and thus very healthy for consumption. Some of the nutrients contained in this drink include protein, calcium, phosphorus, selenium, vitamins B6 and B12, etc.

Health benefits of consuming yoghurt

Consuming yoghurt asides from the satisfying benefits also has huge health benefits, some of them are stated below:

• The high mineral content, majorly calcium, phosphorus and selenium, help with building strong bones and teeth.
• The moderate protein content is perfect for body building.
• The bacterial content helps in digestion and keeping the intestinal tract healthy.
• Low fat protein can be used as a good diet supplement for those seeking weight loss.
• It is argued that yoghurt consumption boosts the immunity of the human body.

With all the above stated points, it is obvious that going into yoghurt business promises to be very lucrative and continuously booming. The next question to answer is, how do you start up the business?

How to Start Yogurt Business in Nigeria

• Get necessary training : If you are not previously furnished with this information, you should endeavor to acquire some training as to how the processing of yoghurt is done. You can apply for specialized training or you can decide to visit a local company around your state of residence and ask necessary questions as to how the process is carried out. This is needed to your capital does not go down the drain. You can however decide to skip this process if all you want to do is market the yoghurt and not manufacture your own brand.
• Run a market survey : The details from your market survey empowers you with enough information to decide on what aspect of the yoghurt business you should engage in based on your present financial capacity. You can thus decide to be a reseller for a well-known yoghurt company, or you can decide to start your own yoghurt company. Furthermore, the market survey tells you more about your surrounding market, what flavor people like the most, which group of people consume the product the most, the activities of your competitors and how best to outsmart them to gain the market. It will also educate you on which area of town to set up your business, whether in your present residence or seeking a new location in town to site the business.
• Write a business plan : Your business plan is a write up showing how your business will be run from start up till grows to become a household name. It carries details like product to focus on, the business structure, the management structure, the required capital, the equipment needed for the business to thrive, etc. This helps you to make financial projections into the future of your business and helps for proper planning of the business. For any business to thrive, it is imperative that a detailed business plan is written and strictly adhered to. Get our yogurt factory business plan for just N10000 only. This business plan for yoghurt production in Nigeria has its sample feasibility study include and can be used to collect bank loans, get investors, grants, etc.

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After payment, send your name, email address and “Business Plan for Yoghurt Production in Nigeria” to  07033378184

• Determine your business location : The location of a business can determine to a large extent how well the business will grow. The location should be a place close in proximity to the source of the raw material needed for the business. It should also depend on the proximity to the ready market for the product. The location should be an area that has the capacity to fetch a great amount of cash in terms of daily sales. The place should also satisfy conditions like neatness, security, customer friendliness, regular power supply, etc. if you will be producing your own yoghurt, there several conditions laid out by NAFDAC and SON which must be met and adhered to by any producer of consumables, you must ensure you meet up with these as the bodies are very strict about their rules and breaking them could mean total closure of the business.
• Raising capital for the business : You might have a great idea as to how to run the business but with physical cash the idea will just remain an idea. It is capital that makes an idea materialize into a source of revenue. As stated earlier, being involved in the yoghurt business can be done in two ways, reselling (acting as a marketer for and established company) or starting up your own production company. Starting up your own yoghurt production company is quite capital intensive as you will need a lot of money get a large space for production, equipment for production, staff salaries, distribution vehicle, etc. If you just want to resell on behalf of another company, you do not really need a huge source of capital, all you need is money to buy from the parent company and a refrigerator to cool the product till you sell. Obviously you are sure to make more money as a producer than a reseller if you get your acts right. There are several ways you can raise capital, getting money from family members or friends, applying for loans from banks or other corporate bodies, etc.
• Registering your business name : If you will be operating the business as a marketer for a parent company, you really do not need to register a business name. However, if you will be manufacturing your own product, one of the requirements by the Nigerian law is that you are registered as a business before you commence production. You can do this by visiting the Corporate Affairs Commission (CAC) and with a meagre amount of money and a few days, you will be a fully registered business.
• Small scale Yoghurt production equipment in Nigeria : Whether you will run your own production outfit or you will be a marketer, there are several equipment you must have in your possession for your business to be fully functional and yield reasonable amount of profit. Some of these equipment include yoghurt dispensers, refrigerators, sealing machines, freezers, chairs, tables, containers for toppings, rotary cup fillings, etc. Make sure you take time to study you line of business intently before making any equipment purchases so that you do not end up buying what is not necessary and thus waste money that could have been put into other productive use.
• Arrange for raw materials : After you have sorted out equipment, it is important that seek out a source to satisfy your need for raw materials. It is expedient that you get a source is not too expensive and very reliable at the same time. If possible get acquainted with more than one source to avoid disappointments.
• Hire staff : If you will be producing your own yoghurt or you will be running the business on a large scale, you will need to hire a few staff. While doing that, make sure you carry out the proper training for your staff to ensure they are fully efficient to grow your business.
• Aggressive marketing : Due to the nature of this product, it is not one of those products that people cannot do without, you need aggressive marketing to ensure that people are interested in patronizing your business. You can utilize several means of publicity like flyers, social media, run promos and give freebies, etc.

Challenges of running yogurt business in Nigeria

As lucrative as the yogurt business can be, there are several challenges associated with the business especially in Nigeria. Some of these challenges are stated below:

• Erratic power supply. The situation of power in the country is not so constant and this can be a major pitfall in this business as the product needs to be sold to the consumers in a frozen form. To overcome this challenge you can get an alternative source of power supply like a generating set.
• The weather can be hot at times and this might affect the product if you are distributing outside of your base office. To overcome this challenge you can get a cooling van to make distribution and delivery easier.

I hope this write up has educated you about the yoghurt business in Nigeria and has developed a zest in you to start up the business. It is very lucrative and doing the right things, you cannot regret engaging in this business.

Hurry now and get your Business Plan for Yoghurt Production in Nigeria. Place your order now by paying N10,000 to:

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Business Plan for Yoghurt Production in Nigeria / Feasibility Study © www.businessplan.com.ng

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Please where can I get yoghurt ingredients in Abuja Nigeria? Thank you

Thanks for this information . It’s been really helpful.

What are the complete equipment for yogurt production?

Where can l source for the equipment in Nigeria?

Please need ur help Wat are the necessary equipments for yoghurt production??

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What is top of mind for dairy executives in 2024?

As the global population grows, agriculture systems everywhere must find ways to feed humankind sustainably. The US dairy industry is no exception. C-suite and environmental, social, and governance (ESG) leaders in the sector are shaping dairy’s path to a sustainable future, but at the same time, they are being asked to account for new innovations, regulations, and economic factors.

To gain insight into how dairy executives’ priorities have shifted over time, McKinsey and the International Dairy Foods Association conducted their sixth annual survey of dairy executives in fourth quarter 2023 (see sidebar, “About the research”). 1 To explore the results from last year’s survey, see Christina Adams, Ludovic Meilhac, Kate Toews, and Roberto Uchoa, “ Top priorities for dairy executives in 2023 ,” McKinsey, March 27, 2023. In interviews and responses to survey questions, respondents shared what excites them about dairy, emerging challenges in the sector, and more.

About the research

In fourth quarter 2023, the International Dairy Foods Association and McKinsey jointly surveyed nearly 80 executives and company leaders in the dairy industry, which included a poll and interviews with 38 industry leaders. Participants came from a variety of company types (processors, producers, retailers, packaging companies, and more), ranging in size from large to small. The companies represented are primarily headquartered in the United States but include organizations from other parts of North America, Europe, and Oceania.

To ensure that respondents were not being asked to give feedback on areas outside their expertise, the survey differentiated among respondents based on their role and whether their company has a sustainability or environmental, social, and governance (ESG) strategy. Only those in C-level and vice president roles from relevant fields (strategy and operations) were asked questions about the company’s business strategy and operations, a new area of inquiry in the 2023 survey, and only those with an ESG or sustainability strategy were asked about sustainability.

To quantify interview data, keywords mentioned in question responses were coded, grouped by subject, and compiled to form totals.

A number of new findings emerged from this survey. The previous survey showed that concerns were divided between growth, resilience, and sustainability, but sustainability has moved to the center of the conversation. We have seen progress on sustainability commitments and actions, but challenges with addressing farm-level emissions remain. Other findings indicate that although there is much work to be done, dairy executives are optimistic about the future of the industry.

What excites leaders in dairy?

Executives expressed excitement about many aspects of the dairy industry, from international opportunities to novel technologies. As in the 2022 survey, a few topics stood out during our interviews: growth, product nutrition, and innovation (Exhibit 1).

Dairy executives were most excited about growth, including growth in the industry, companies, and consumer demand. More than half of the executives we interviewed talked about the potential for growth, and more than 40 percent cited growth as their top source of excitement. This share of executives is similar to that of the 2022 survey, reflecting the sector’s overall momentum: the retail value of the overall dairy market in the United States grew by 9 percent from 2021 to 2022 and by 7 percent from 2022 to 2023. 2 Euromonitor US Retail Market Size Database, December 2023. According to our interviews, much of this growth was driven by pricing, though executives expect future growth to be propelled more by volume. Growth forecasts vary by product, but dairy overall is expected to grow 4 percent annually from 2024 through 2027, with most growth coming from cheese and yogurt. 3 Euromonitor US Retail Market Size Database, December 2023.

Dairy is just scratching the surface of unlocking value for consumers around the world. Dairy executive

Product nutrition and innovation

Almost 30 percent of dairy executives we interviewed were most excited about the nutrition or “goodness” of their products, from the high nutrient density of yogurt to the potential for dairy protein ingredients. In addition, one-third of the executives we interviewed were excited about product innovations that allow them to better harness the nutrition of dairy. Excitement about innovation is not new—as far back as the 2018 Executive Sentiment Survey, product innovation was the second-most-cited response to the question, “What do you believe is your company’s top source of competitive advantage?” (17 percent).

What keeps dairy leaders up at night?

Although there is much to be excited about in dairy, industry leaders do not wear rose-tinted glasses when looking toward the future. When we asked dairy leaders about their biggest concerns (what keeps them up at night), the most frequent answers were sustainability and regulation (Exhibit 2).

Sustainability

When asked what keeps them up at night, executives were most likely to cite sustainability (19 percent of interviewees). About three-quarters of survey respondents said their sustainability efforts are motivated by their customers (retailers and other dairy vendors), and just under half said the same of consumers. This finding is relatively consistent with 2022 results. However, interviewed executives said that consumers may not be willing to pay more for sustainable products, raising understandable concerns about the costs associated with decarbonization and other sustainability initiatives. Still, some signals suggest that ESG could be growing in importance for consumers. In a recent joint analysis with Nielsen IQ, McKinsey found that yogurt and cheese products with ESG-related claims outperformed products without those claims. 4 “ Consumers care about sustainability—and back it up with their wallets ,” McKinsey, February 6, 2023.

Consumers are extremely interested in sustainability, but they are not necessarily willing to pay more. I’m not sure if this will ever change. People will tell you they are willing to pay for it, but they won’t. Dairy executive

Great progress has already been made in reducing the carbon intensity of dairy. In the United States, emissions per kilogram (kg) of milk dropped by 27 percent from 1995 to 2015, from 0.75 kg CO 2 equivalent (CO 2 e) per kg of milk to 0.55 kg CO 2 e per kg of milk. 5 FAO. Emissions intensities. License: CC BY-NC-SA 3.0 IGO. Extracted from: https://www.fao.org/faostat/en/#data/EI. Date of Access: April 1, 2024. However, US dairy production has outpaced this rate of change (a 34 percent increase over the same period to 208 billion pounds), resulting in increased emissions overall. 6 National Agricultural Statistics Service survey on national milk production, from “Quick stats,” US Department of Agriculture, accessed April 10, 2024. There also remains great uncertainty about how to address Scope 3 emissions—that is, upstream emissions outside a company’s direct operational control, such as enteric emissions from cows and emissions from manure. 7 For more on Scope 3 emissions, see “ The Scope 3 challenge: Solutions across the materials value chain ,” McKinsey, May 5, 2023. Scope 3 emissions are inherently difficult to measure, particularly at the farm level.

One challenge when it comes to sustainability is how we control the cost, from carbon credits to biodigesters. The more go-betweens you have between the farmer and the processor, the more expensive it gets. Dairy executive

Many dairy leaders also cited regulation as a topic on their minds (13 percent). This makes sense, given that in the United States, national legislation affecting the dairy industry, including the Federal Milk Marketing Orders and the Farm Bill, have recently and will be revisited and renewed. Of particular interest is the Farm Bill, which covers a large suite of conservation programs and associated funding, including the $18 billion expansion of funds granted in the Inflation Reduction Act for agricultural practices that can mitigate and reduce greenhouse gas emissions (GHG). In addition, on March 6, 2024, the US Securities and Exchange Commission adopted rules to enhance and standardize climate related disclosures, adding pressure on sustainability transparency. 8 “SEC adopts rules to enhance and standardize climate-related disclosures for investors,” SEC, March 6, 2024.

The past few years have also seen new environmental regulations concerning dairy. For example, California Senate Bill 1383, enacted in 2020, requires dairies to reduce methane emissions by 40 percent from 2013 levels by 2030. Dairy leaders are also looking at environmental regulation abroad and considering what the impact could be if the United States follows suit. Examples include the European Green Deal and New Zealand’s upcoming carbon tax on farm emissions.

What priorities have changed in importance?

Since the 2022 survey, dairy executives’ leading priorities have shifted toward ESG topics. Talent saw the biggest increase in priority, rising from fourth to second place (Exhibit 3). Sustainability experienced the second-highest increase (sixth to fifth place), trading places with supply chain, one of 2022’s critical topics.

In the 2023 interviews, 45 percent of executives noted that talent is less of a concern now than it was in the past few years. This may be because leaders were particularly concerned about talent in 2022, with about 70 percent of executives sharing their concerns about labor in 2022 interviews. However, survey results indicate that the past year’s concern is this year’s strategic priority: in 2023, 60 percent of executives cited talent as a strategic priority, moving it two places up the rankings.

We also noted a shift in how executives view the labor challenge. One executive said, “It is more a generational change. I doubt the new people we hire will retire here.” In fact, a 2022 McKinsey survey of 1,763 Gen Z Americans (aged 18 to 24) found that 77 percent of them are searching for a new job. 9 “ How does Gen Z see its place in the working world? With trepidation ,” McKinsey, October 19, 2022. At the same time, dairy companies are trying to make the workplace more appealing to potential employees. Our interviews with dairy leaders revealed three common approaches to managing labor issues: compensation, culture, and process. Dairy companies are considering increasing wages and benefit packages, focusing on company culture, and investing in operational technology to help attract and retain talent.

We are focusing on making this a great place to work, connecting to purpose and values. Dairy executive

Environmental sustainability

In addition to keeping executives up at night, sustainability is a strategic priority. For example, 60 percent of processors said that reducing GHG emissions was a top three issue in their sustainability strategy, particularly since addressing Scope 3 and farm-level emissions is so challenging. According to our survey, 71 percent of companies are measuring farm emissions, but only 27 percent are changing procurement based on emissions, and an even smaller portion—7 percent—are mandating that farms inset their emissions reductions (rather than sell outside the value chain).

Sustainability is very high on our agenda. A mentality shift is needed to decarbonize the industry, and for a while, there has been talk but no action. Now we are seeing things intensify. Dairy executive

Companies are also considering their impact on natural capital. Forty-five percent of companies cited water usage as a top three issue in their sustainability strategy. And when asked about how they are addressing nature and natural capital, 44 percent said they were sourcing feed grown with regenerative-agriculture practices, and 20 percent said they were incorporating recommendations from the Taskforce on Nature-related Financial Disclosures.

To build and enact sustainability strategies, almost 90 percent of the surveyed dairy companies currently have a sustainability or ESG lead on staff. Of these leads, 77 percent are dedicated full-time employees, up from about 60 percent in 2022. These sustainability leaders will need their companies to support them in taking concrete actions if they want to reach net-zero emissions.

What’s next?

Moving forward, sustainability looms large. Indeed, decarbonization of the dairy industry is already intensifying. At the UN Climate Change Conference (COP28) in 2023, several dairy companies (representing about 5 percent of global milk intake) announced the formation of the newly established Dairy Methane Action Alliance. This effort builds on prior industry sustainability efforts, such as the US Dairy Net Zero Initiative, launched in 2020. 10 “U.S. Dairy Net Zero Initiative,” Dairy Management, accessed April 3, 2024. Members of the Dairy Methane Action Alliance plan to address methane from across their dairy supply chains, including Scope 3 emissions. 11 Simon Harvey, “COP28 - Nestlé, Danone among food signatories to Dairy Methane Alliance,” Just Food, December 5, 2023.

Alongside sustainability, companies are taking steps to address labor needs and a challenging inflationary environment, which will likely remain necessary for the foreseeable future. As we look to 2024 and beyond, executives should consider the following areas:

• A path to net zero, including measuring and addressing Scope 3 emissions, is complex. Meeting the dairy industry’s goal of net zero by 2050 will require industry-wide alignment and meaningful actions, such as working with farms to reduce emissions via initiatives like manure management or novel feed additives. Companies can help push the industry forward by building out transparency and measurement capabilities, such as via integrated enterprise resource planning systems (ERPs).
• The forces pushing sustainability in the industry include consumer preferences, shareholder and lender pressure, and regulatory action. Companies should carefully track shifts across these dimensions and stay ahead of trends and requirements.
• The labor market is shifting. Taking steps to appeal to the current generation of workers will be critical. This may include offering flexible work schedules and staying up to date on best-in-class benefit offerings.

With exciting prospects on the horizon, the dairy industry has an opportunity to seize the moment and develop a more sustainable approach to dairy production. Global pushes such as the newly announced Dairy Methane Action Alliance, requirements from shareholders and retailers, and consumer preferences mean that the time is now for the dairy industry to develop a unified plan to tackle some of its biggest sustainability obstacles. If leaders can lean into innovations and make progress on emissions, they can set themselves up well in the years to come.

Rudolf Henkell-von Ribbentrop is an associate partner in McKinsey’s Washington, DC, office; Ludovic Meilhac is a partner in the Stamford office; and Emmy Moore is a consultant in the Bay Area office.

The authors wish to thank Christina Adams, Melanie Lieberman, and Elizabeth Yablon for their contributions to this article.

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Good morning. It’s Wednesday, April 24 . Here’s what you need to know to start your day.

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‘Managing mode, not solutions mode’

San Diego’s mayor created a department in 2021 to find solutions to the homelessness crisis, signaling a new direction. It hasn’t made things better.

The city’s homelessness count increased 35% from 2022 to 2023. Nearly half of the unsheltered people counted were considered chronically homeless .

Homeless deaths increased about 135% over five years , up to at least 624 last year, according to the San Diego County Medical Examiner’s office.

For every 10 people who find housing in San Diego, 13 people become homeless for the first time, says a 2022 report by the Regional Task Force on Homelessness .

And 19% of households who exited the city’s shelter system last year fell back into “homeless situations,” according to San Diego Housing Commission data .

“Homelessness is the most complex problem for which people crave a simple solution,” San Diego Mayor Todd Gloria told me. “And there isn’t one.”

A camping ban has moved the problem from one part of town to another

Gloria has championed the city’s controversial Unsafe Camping Ordinance , which bans people from sleeping outside close to schools, transit hubs and shelters, or in parks and other open spaces.

But just because residents, business owners and tourists are seeing fewer tents downtown doesn’t mean homelessness is being reduced .

“Tents line San Diego’s highway on- and off-ramps, where the city can’t enforce its ban because Caltrans owns the land,” CalMatters’ Marisa Kendall reported earlier this month .

Disjointed efforts make progress challenging

Michael McConnell has spent nearly 15 years advocating and providing aid for San Diego’s homeless communities .

He characterized the city’s current approach as “managing mode, not solutions mode” — like using a teaspoon to keep a bathtub from overflowing.

“If we were to build a homeless service system from scratch, it would look nothing like what it looks like today,” McConnell said. “It’s so fragmented.”

The nonprofits and providers that the city relies on each need funding and have varying approaches, he said, which creates competition and undermines collective progress. And with no one strategy in place, it’s hard for elected officials to effect change.

If you ask Gloria, it’s not so simple.

“I have very blunt instruments with regard to responding to homelessness,” Gloria told me. “It’s the sanitation department or the police department. Neither of those are the social workers or human services agencies.”

A group of businessmen has floated a different version of moving homeless people around.

George Mullen, who grew up in San Diego, said the severity of the humanitarian crisis requires radical solutions.

He and a group of residents have an idea: build a facility to house thousands of their homeless neighbors, several miles outside of town.

They call it Sunbreak Ranch . It would serve as a large-scale “triage center” complete with shelter, health treatment, job support, schools and daily shuttle service to downtown San Diego.

The Sunbreak group’s website includes among its goals a “return to the rule of law” and cleaning up city streets that are “filthy beyond recognition.”

Proponents say the federal government should declare a national emergency and build the facility on federal land, similar to how FEMA responds to natural disasters.

Mullen and his collaborators have been pitching a version of the idea for years, and found support from a former mayor and former U.S. Housing and Urban Development Secretary Ben Carson . But it’s been dismissed or criticized.

• The San Diego Union-Tribune editorial board said “ Mullen’s messianic tone only adds to his utter lack of credibility .”
• Mayor Gloria told me “there’s not a lot of depth to the proposal.”
• McConnell worried that the proposal could encourage those who “think it’s a good idea to just ship folks out somewhere.”
• The Marine Corps called the idea “not supportable ” due to wildlife habitat, live-fire gun ranges and unexploded ordinance. (Mullen’s group also proposed an alternate site .)

Mullen is unperturbed.

“Why not try?” he said. “Do you just let people keep dying? Or do you actually try to do something to get them off the streets?”

City officials are pushing their mega-shelter plans

Mayor Gloria announced a plan earlier this month to convert a massive warehouse near San Diego International Airport to a long-term mega-shelter with 1,000 beds. The site would include 24-hour security, meals, showers and other amenities, plus services to connect people with housing.

Another large shelter being considered , dubbed H Barracks, initially aimed to provide temporary beds for up to 700 people, also near the airport. The plan faced some local opposition in the fall when more than 6,000 residents signed a Change.org petition urging the city to kill the idea.

Gloria said that the H Barracks plan could change if city leaders act on his new proposal and sign a long-term lease for the warehouse site.

None of these shelter proposals address housing costs

San Diego was recently ranked the most expensive U.S. city to live in by U.S. News and World Report.

Gloria called the lack of affordable housing the “primary cause” of the current crisis.

“It is not uncommon to have a conversation with a resident who is incensed about our homelessness crisis but will simultaneously, in the very same conversation, share their opposition to more housing,” Gloria said.

It’s one place where advocates and the mayor agree.

“None of these ideas are going to solve homelessness without homes for people to go into,” McConnell said. “People don’t drop out of the sky onto the street; they were in housing, and they became homeless. These were your housed neighbors and now they’re your unhoused neighbors.”

Today’s top stories

Intruder at Mayor Bass’ home

• An intruder made it to the second floor of L.A. Mayor Bass’ home: Here’s what we know .
• A suspect is arrested in a break-in at the home of L.A. Mayor Karen Bass .
• A suspect in a break-in at Mayor Bass’ home was previously convicted of assault .
• The break-in suspect left a bloody scene while ‘targeting’ Mayor Bass, prosecutors say.

High speed rail

• High-speed rail to Las Vegas is coming as soon as 2028 . Here are more details.
• SoCal to Vegas in two hours? High-speed rail comes closer to reality with $3-billion award .
• Biden touts high-speed rail between Southern California and Las Vegas .

Gaza protests on college campuses

• ‘We will not move.’ Pro-Palestinian encampments and protests grow at California universities .
• Gaza protests roil universities from California to New York; tensions grow at Humboldt and Berkeley.

More big stories

• Should property owners get a tax rebate because of the homeless crisis? Arizona voters will decide.
• Google fired at least 20 additional workers after last week’s Gaza protest, group says.
• Why Disney is doubling down on theme parks with a $60-billion plan.
• These are the California cities where $150,000 still buys you a home . Would you live here?
• L.A. student dies after safety team member allegedly does not intervene to try to prevent a fight.
• Man accused of killing woman on L.A. subway is linked to earlier violence on Metro train.
• She was saving money to move back to Nicaragua. Then she was killed on a L.A. subway .
• Comic Elayne Boosler can’t talk her way out of handbag at Dodger Stadium . She was handcuffed.
• California increases water allocation after a wet winter, but fish protections limit pumping.
• A lawsuit filed on behalf of nine couples accuses a Newport Beach fertility clinic of poisoning embryos .
• Artificial intelligence-powered cameras are being installed on Los Angeles Metro buses to help ticket cars parked in bus lanes.
• L.A. sees a surge of billboards for personal injury lawyers . You’ll never guess why.

Get unlimited access to the Los Angeles Times. Subscribe here .

Commentary and opinions

• Editorial: In eco-minded California, there’s still no constitutional right to clean air and water .
• Robin Abcarian: Criminalizing homelessness is unconscionable, but is it unconstitutional?
• Editorial: Don’t believe the nonsense. The criminal justice system worked properly in Venice assaults .
• Michael Hiltzik: As taxpayers tire of handouts to billionaires, Major League Baseball demands public funding for a Vegas stadium .
• Gustavo Arellano: Starting with his favorite cheesesteak haunt, Kobe Bryant’s spirit is all over Philadelphia .

Today’s great reads

After Hamas killed his mother, an Israeli man chooses peace over vengeance . After his mother’s death, Carmel Neta tried not to get angry. He did not seek revenge. To honor his mother, he drew closer to his Palestinian neighbors and an experimental bilingual school. During a bleak time, the school was a source of light — and hope. If schoolchildren could get along, couldn’t the adults do so too?

Other great reads

• This 5-year-old from Gaza is learning to live with one leg and untold loss .
• Anne Hathaway recalls ‘gross’ chemistry tests from the early 2000s: ‘Now we know better.’
• Melissa Barrera is not afraid .

How can we make this newsletter more useful? Send comments to [email protected] .

For your downtime

• Xochitl Gomez’s 5 favorite Latino-owned businesses in L.A.
• What to know about California’s new state park , a scenic green space where two rivers meet.
• ‘The Synanon Fix’ — now streaming on HBO — shows how the California dream went awry for a rehab group turned cult.
• 🧑‍🍳 Here’s a recipe for pomelo with yogurt cream and sweet crumbles .
• ✏️ Get our free daily crossword puzzle, sudoku, word search and arcade games .

And finally ... a great photo

Show us your favorite place in California! We’re running low on submissions. Send us photos that scream California and we may feature them in an edition of Essential California.

Today’s great photo is from Times contributor Joel Barhamand at the Belmont Shore Railroad Club in San Pedro .

Have a great day, from the Essential California team

Ryan Fonseca, reporter Defne Karabatur, fellow Andrew Campa, Sunday reporter Kevinisha Walker, multiplatform editor and Saturday reporter Christian Orozco, assistant editor Stephanie Chavez, deputy metro editor Karim Doumar, head of newsletters

Check our top stories , topics and the latest articles on latimes.com .

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Ryan Fonseca writes the Los Angeles Times’ Essential California newsletter. A lifelong SoCal native, he has worked in a diverse mix of newsrooms across L.A. County, including radio, documentary, print and television outlets. Most recently, he was an associate editor for LAist.com and KPCC-FM (89.3) public radio, covering transportation and mobility. He returns to The Times after previously working as an assistant web editor for Times Community News, where he helped manage the websites and social media presence of the Burbank Leader, Glendale News-Press and La Cañada Valley Sun. Fonseca studied journalism at Cal State Northridge, where he now teaches the next generation of journalists to develop their voice and digital skills.

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