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  1. (PDF) Impact of Artificial Intelligence in Marketing

    the impact of artificial intelligence on digital marketing research paper

  2. (PDF) Artificial Intelligence Applied to Digital Marketing

    the impact of artificial intelligence on digital marketing research paper

  3. (PDF) Artificial Intelligence (AI) Impact on Digital Marketing Research

    the impact of artificial intelligence on digital marketing research paper

  4. How Artificial Intelligence impacts the Future of Digital Marketing

    the impact of artificial intelligence on digital marketing research paper

  5. How Will AI Impact Digital Marketing?

    the impact of artificial intelligence on digital marketing research paper

  6. (PDF) Applications of Artificial Intelligence in Marketing

    the impact of artificial intelligence on digital marketing research paper

COMMENTS

  1. Artificial intelligence in marketing: Systematic review and future research direction

    Technological disruptions such as artificial intelligence (AI), internet of things (IoT), big data analytics (BDA) have offered digital solutions for attracting and maintaining the customer base ( Anshari, Almunawar, Lim, & Al-Mudimigh, 2018Bolton et al., 2018 ).

  2. Artificial intelligence in marketing: A systematic literature review

    Technological advancements have consistently produced longitudinal shifts in the evolution of marketing and have strongly established that marketing can work hand-in-glove with artificial intelligence (AI) to make a difference ( Siau, 2017; Wirth, 2018 ).

  3. THE EFFECTS OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING

    Artificial intelligence (AI) has emerged as a key way to improve digital marketing. AI can help marketers build better products, deliver faster and more relevant advertising to customers,...

  4. Artificial Intelligence (AI) Impact on Digital Marketing Research

    This paper through the mapping of the current state of artificial intelligence (AI) applications on digital marketing scientific area, highlights the corner stone publications, comes up...

  5. Artificial intelligence (AI) applications for marketing: A literature

    Abstract Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information and data sources, improving software's data management capabilities, and designing intricate and advanced algorithms. AI is changing the way brands and users interact with one another.

  6. The evolving role of artificial intelligence in marketing: A review and

    In order to expand the research domain of AI and marketing, this study adopts a content analysis based hybrid-narrative systematic review approach, offering a framework for setting future research agendas.The adoption of this approach enables the integration of "the tenets of both bibliometric and structured reviews" (Paul & Rialp-Criado, 2020, p. 2), simultaneously minimizing the authors ...

  7. Impact of Artificial Intelligence in Marketing

    Impact of Artificial Intelligence in Marketing DOI: 10.13140/RG.2.2.17946.36802 Authors: G Kavya B Hariharan Chandrakhanthan Jeyabalan Kristu Jayanti College Abstract Artificial...

  8. Artificial Intelligence (AI) Impact on Digital Marketing Research

    This paper through the mapping of the current state of artificial intelligence (AI) applications on digital marketing scientific area, highlights the corner stone publications, comes up with areas of absence or lack of its presence, mentioning at the same possible reasons why that occurs and provides a machine learning model that could fit in se...

  9. Artificial Intelligence in Advertising: Advancements, Challenges, and

    The paper with the most citations is "Setting the future of digital and social media marketing research: Perspectives and research propositions" (Dwivedi, Ismagilova, et al., 2021), published in the "International Journal of Information Management." One possible reason for the extensive citations of this article is its ability to ...

  10. PDF Artificial Intelligence (AI) Impact on Digital Marketing Research

    Digital marketing includes all the methods that can create a massive impact on people at certain time, at certain place and through certain channel [1]. Digital marketing industrial progress is an outcome of combining big data and academic scientic research on intelligent systems. In this article digital marketing. fi.

  11. AI in marketing, consumer research and psychology: A systematic

    While AI is experiencing exponential growth in adoption by marketing managers and consumers, to the best of our knowledge, there is no study covering comprehensively and holistically the body of knowledge produced on AI in the closely related fields of marketing, consumer research, and psychology.

  12. The implications of artificial intelligence on the digital marketing of

    To rectify this research deficit, this paper describes the challenges confronting businesses as they attempt to integrate AI into the digital marketing of their financial services. Ultimately, Al-enabled digital marketing is not as simple as collecting big data and using analytical algorithms; the technology may not always help businesses ...

  13. The Impact of Predictive Analytics and AI on Digital Marketing Strategy

    The findings highlight the significant impact of predictive analytics and AI on digital marketing strategy and ROI, with businesses that effectively utilize these technologies reporting higher engagement, conversions, and revenue growth. The study acknowledges limitations and proposes future research directions of successful AI and predictive ...

  14. Artificial Intelligence (AI) Impact on Digital Marketing Research

    The interaction ofdigital marketing and artificial intelligence (AI) in academia is examined, proposing, at the same time a machine learning model that could fit in several aspects of digital marketing scientific area. This paper maps and describes the current and potential relationship between two different scientific branches of marketing science and computer science. It examines the ...

  15. Setting the future of digital and social media marketing research

    • Huge potential for marketers that implement AI, VR technologies. • Customer engagement behaviors and customer journeys enhanced via SMM.

  16. Artificial Intelligence In Digital Marketing Influences Consumer

    According to research, if digital marketing is not done properly, it can have negative consequences (Roggeveen et al. 2021). ... AI is a relatively new technology in digital marketing with the potential to improve the impact on consumer behaviour. AI marketing is a new marketing playbook that allows companies to move from marketing automation ...

  17. Understanding the Role of Artificial Intelligence in Personalized

    Impact of Artificial Intelligence on Marketing Research. ... The impact of artificial intelligence on users' entrepreneurial activi... Go to citation Crossref Google Scholar. ... The Usage of Artificial Intelligence in Digital Marketing: A Review. Go to citation Crossref Google Scholar.

  18. PDF The impact of artificial intelligence in digital marketing

    The impact of artificial intelligence in digital marketing Abdul Moaz Alkhayyat Ahmed Mohamud Ahmed ... the focus is on analyzing its effect when applied in digital marketing. 1.2 Research problem ... how companies utilize it to improve their performance. Therefore, the research question of this paper will be:

  19. (PDF) Artificial Intelligence in Marketing

    The rapid development of AI presents exciting opportunities for marketing and research [31]. The purpose of AI in marketing is to predict the decision of the next purchase and improve their...

  20. Artificial Intelligence Impact on Digital Content Marketing Research

    Artificial Intelligence Impact on Digital Content Marketing Research | Semantic Scholar DOI: 10.1109/ICOT54518.2021.9680666 Corpus ID: 246080566 Artificial Intelligence Impact on Digital Content Marketing Research Shang-Fang Hsu, S. Liou Published in International Conference on… 16 December 2021 Computer Science, Business TLDR

  21. The Future Impact of Technological Developments on Digital Marketing

    Artificial intelligence (AI) is an advanced digital tool that integrates cloud computing, network devices, computer and digital content of marketing. In this paper technological advancements in AI and its influence on digital marketing activities is discussed in a comprehensive manner.

  22. Artificial Intelligence (AI) Impact on Digital Marketing Research

    This paper maps and describes the current and potential relationship between two different scientific branches of marketing science and computer science. It examines the interaction of digital marketing and artificial intelligence (AI) in academia, proposing, at the same time a machine learning model that could fit in several aspects of digital marketing scientific area.

  23. Artificial Intelligence on digital Marketing- An overview

    the critical role of artificial intelligence (AI) in digital marketing research, we must first analyze the current state of digital marketing scientific research and compare it to the business sector. Then we'll know how far digital marketing in academia tends to lag behind the advancement in the business sector.