presentation for software product

Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 Apr 2024 • 15 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

More from AhaSlides

How to Make Interesting Presentations for Software Projects .

No matter how good your website or app might be, if you cannot communicate its value to your client or employer, your hard work will be overlooked. Here's a guide on how to create interesting presentations for your next software project.

Know Your Presentation Audience

Don't start by just slapping a bunch of slides together. Instead take a moment and think about who you're going to present to. This might be your boss, a potential client or an interested crowd at a conference. Think about the background knowledge your audience will posses or what it might be missing out on. Reflect on their interests. Most of the time people are not attending presentations just because they like hearing you talk. So figure out what they're looking to get out of your presentation. This might be technical knowledge, inspiration as well as strategical or economical insights.

Besides knowing such on-topic aspects about your audience, it could also come in handy to have some general conditions on your mind. This might include the time your audience is willing to spend with you. Will your listeners be relaxed or are they in a hurry and barely able to attend your presentation? You don't want people to miss your key points because they already had to leave.

Define a Goal for Your Presentation

Now that you know the people you'll be talking to, you can figure out what to give them. What's the message you want to get across? What's the goal you're trying to achieve with your presentation? You might want to get support for your next software project. You'd like to get funding for building a website or app. Maybe you're trying to sell some software you've created. Or maybe you want to show the progress of your software project to your employer or client.

Defining a specific goal for presenting your software makes crafting the actual presentation a lot easier. At every step you can ask yourself whether some slide you're going to show or a certain thing you're going to say is beneficial for reaching that goal - if it's not, throw it out.

Outline A Story

Creating a story doesn't mean you have to write a screenplay. Instead construct a cohesive outline for your presentation. I like doing this by creating some placeholder slides with certain keywords and topics. Make sure that every part of your presentation fits with the next one so that your listeners won't get lost.

I'm not a book author, but just like design has it's principles, storytelling has some as well. Start with a brief setup explaining what your presentation is all about and foreshadow where the story will be going. It's highly subjective whether a story is good. Relatability is a key factor for liking a story - that's why you researched your audience. Now you can carefully select on which parts you'd like to go into details.

All good stories have a twist. It's still a presentation so there might just not be a real twist to your topic. Still, what I mean by that is don't spill all your beans in the first five minutes. Try to intrigue the audience by leading up to something. That could be the demonstration of your software, some exciting feature or the results of a proof-of-concept trial.

Address obstacles you overcame along the way, but don't make yourself look bad by mentioning every mistake you made - that's not an interesting story, is it?

Slide Design

Don't get me wrong, I know that some people are that good at public speaking, their slides don't matter. Other times you might not even need slides and rather just stand there by yourself or with some other props. However, when presenting software projects, having some slides is usually a good idea because it's pretty difficult to convey designs and technical concepts with words only. Having off-putting slides though might still be worse than having none at all. Here are some tips that can go a long way.

Less Text, More Content

You've probably heard some arbitrary upper limit for bullet points to slap on a slide - like no more than four or five. The problem with this rule is how people apply it: they just move their remaining bullet points to the next slide.

You'll get out of this dilemma, if you stop thinking in bullet points. Instead focus on the goal of your presentation and design slides that'll help you reach it. Below you can see some layouts I like to use.

Replace text with graphics wherever possible. People are naturally more receptive for graphical representations. An ad-hoc diagram you create directly on the slide can convey much more than plain bullet points. It does so by the means of boundaries, grouping and connections.

When doing these kind of diagrams don't try to fit everything in them. Focus again on what kind of understanding you want to achieve. You can also leverage diagram standards like UML or BPMN, but keep in mind that not everyone knows these notations by heart. Some plain boxes and arrows can go a long way and it's better to have a simple diagram that's helping people instead of a complex one that's not.

If you've developed a website or app, or anything with a user interface really, you've probably got a lot to show. You can also include design iterations describing how you got to your final result. However, don't bore people by showing every single interface (or state of the same interface) there is.

It can also be illustrative to see a mockup of your project in action - like someone holding a phone with your app open or a laptop showing your website. This will display your product in a professional and realistic look allowing people to easily picture themselves using it.

You'll find mockup resources and templates on graphics marketplaces which you can then assemble using photo editing software like Photoshop.

If you prefer an easier solution that doesn't require you to search for assets and install software, try SceneLab. Just drop your images onto phone, tablet or laptop screens right in your browser. You can choose from an ever-growing collection of professional design templates and adjust them to your needs with custom colors and texts.

Don't be afraid to sacrifice a whole slide to one word or number - the impact will be worth it. This could be the number of users you have, the revenue your app made or how many orders your software processed. You might also put a quote from some famous figure to give your statements more weight - though don't overdo it with that, rule of thumb: one quote max per presentation.

When you're showing images you never want to ask during presentation whether everyone can make out what's on it. Either zoom into the parts you're talking about or slice up the image.

Simple and Consistent

Limit yourself to a few font configurations consisting of font-family, font-size, font-style and color. This will give your presentation a clean look and provide consistency. Also, especially when working with little diagrams like shown above, try to work meaning into your color coding by using the same colors for roughly the same things.

Having a limited set of layouts can also be beneficial because it will allow viewers to know faster where they should be looking.

One thing I also sometimes like to do is picking an icons for each specific topic and use those consistently throughout the presentation. This could be a map when you're talking about how you planned things out or a target when it's about goals reached. If you keep to a handful different icons, you'll make these topics easily recognizable allowing you to spice up what would've otherwise been just text.

Templates & Resources

I often see people creating their presentation with a theme based on a popular movie or show. I'd advise you to refrain from doing so as you probably don't want to get into problems with copyright infringement when your slides or a video of your presentation end up on the web. Rather stay with unlicensed resources and give credit where credit is due.

Just because you think you're not very skilled at design doesn't mean your presentation has to look bad - there are templates for that! SlidesCarnival and Slidesgo are great places for free-to-use presentation templates. They list them by color, style and occasion enabling you to always find something that fits your project. They come with inspiring placeholder slides, pre-defined color schemes and a bunch of icons.

Besides presentation templates you might also find these resources helpful:

• you can find royalty free stock images on Unsplash , Pixabay or Pexels .
• if you're looking for some sweet icons try flaticon .
• when you're in need of a stimulating quote go to BrainyQuote .

Showing your app or website in action or doing a live coding session is somewhat the holy grail of software presentation. They can leave a major impact but might seem a bit daunting. The key here is preparation and some practice. Figure out the conditions for your demo and prepare accordingly:

• Will you have access to internet? Can your demo work without internet?
• What kind of connections are available for the projector? Bring your own adapters if necessary.
• Does your demo rely on external services (like some API) and what will you do if those services are not available?

When all falls apart skip the demonstration or, even better, have a pre-recorded video of it ready to show. This way you won't waste your precious presentation time and the audience's attention span on fixing your demonstration.

Also, for a professional impression, do some cleaning up. Clear your desktop of anything that's not related to the presentation. Close every program you don't need as you probably don't want to have delicate mail notifications during showtime. Hide the bookmarks bar of your browser not only to keep those from prying eyes but also to have more room when showing a website or web app.

Practicing Your Presentation

Practicing your presentation will not only make you more confident, you'll also know roughly how long it's going to take. Therefore don't rush while practicing because it's just practice .

You can write down some speaking notes but don't script your presentation to a point where it feels awkward. It's not the end of the world if you say something differently or forget to say it at all - after all a presentation is a live performance.

It can also be really helpful to have a test audience while practicing. This will make transitioning to a real audience much easier and you get valuable feedback early on. If there's no one available, you could still record yourself using your phone.

Following some basic steps will give you a solid foundation for crafting presentations. Knowing your audience, having a clearly defined goal and proper slides might also reduce stage fright, allowing you to have a good time when presenting your next software project. By having a focus on content, not being afraid to go bold and some consistency your slides will help you communicate your message much better. With a professional presentation template your slides are almost guaranteed to be interesting. Throw a carefully prepared live demonstration and some practice into the mix and you're ready!

Nils Mehlhorn

Co-Founder of SceneLab & Software Engineer

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11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

• Cover slide
• Hook (introduction, vision, and value proposition)
• About us (authority, experience, and know-how)
• Details (features, benefits, product positioning)
• Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

• The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
• Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
• The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

• Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
• Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
• The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

• Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
• Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
• Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

• Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
• Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
• The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

• The minimalist design maintains focus on your core message while delivering value.
• The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
• Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

• The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
• Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
• The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

• Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
• A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
• Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

• An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
• Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
• Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version.

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

• Incorporates advanced data visualization components , making complex AI solutions easily understandable.
• Features an embedded calendar within the deck for direct scheduling of meetings or demos.
• Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

• Includes a narrated slide , providing a guided tour of the software's features and benefits.
• Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
• Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

• Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
• Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
• Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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How to Create a Great Product Presentation

Visual presentations can be a powerful tool for communicating new information to multiple people. The slides engage audiences visually and offer plenty of opportunities to capture their attention and dazzle their senses. It’s no wonder why product presentations are such a popular tool for pitching a new product.

Of course, knowing you need a product presentation is only half the battle. You or your team still have to design it. What makes a great product presentation, and how can you design an effective pitch deck?

Want to create a powerful and effective product presentation? Check out these 10 tips for designing a great product presentation:

1. Plan a powerful introduction

How do you plan to introduce yourself and your product? The first few seconds can make or break your product presentation as your audience either becomes enraptured with your topic or shifts its focus elsewhere. How will you engage your viewers and capture their attention? A powerful introduction is key to an efzzwefective presentation. Be sure to create an opening slide that is heavy on visual interaction and communicates a strong statement that leaves people yearning to learn more.

2. Keep everything on brand

A professional slide deck is one that stays on brand from start to finish. You don’t have to spend hours poring over the intricate design details of a PowerPoint deck. Beautiful.ai users can personalize a theme for their entire presentations, customizing all the colors and typography with just a couple of clicks. Users can even add a custom logo to appear on slides, ensuring that the entire deck stays on brand. Beautiful.ai’s Team Plan users can even lock in the right logo and brand elements across the entire organization, guaranteeing that every deck is fully on brand.

3. Use a product roadmap

Product roadmaps are perfect for bringing a vision to life since they include the essential elements of a successful pitch: vision and strategy, goals and objectives, launch timelines and more. Beautiful.ai features a product roadmap template that’s already professionally designed to be the perfect product presentation tool. The template can help users pitch new products to investors, visualize the trajectory of research and development, as well as inform and educate sales teams about up-and-coming products. The slides are already curated; users need only customize the appropriate content, and the presentation can be completed in just a few minutes.

4. Include a demo

Product presentations are designed to demonstrate how a brand can positively influence a buyer, investor or partner. Because most people prefer to see a product in action before making a major purchase, a demonstration video serves as an effective tool for promotion. By walking your audience through a product’s use, you can help viewers understand how your product is the solution to their problems. It’s easy to integrate a product demonstration video using Beautiful.ai, as well as a variety of other PowerPoint-alternative presentation software tools.

5. Feature engaging images

Want to engage your audience and ensure it remembers your product presentation? Add visual elements to your slides. It only makes sense: Studies show people remember about 10% of what they hear after 72 hours, but they can remember 65% if visuals are added to the oral presentation. It’s simple to add images like photos, icons and even infographics to presentations designed using Beautiful.ai. Not only do a plethora of Smart Slides feature eye-catching infographics like bar graphs, pie charts and scattergraphs, but the platform features a vast library with thousands of free stock photos, icons and even company logos.

6. Try a design sprint

A design sprint is a time-constrained process that uses design thinking to introduce a new product better. Through a design sprint, presentation designers can answer critical questions through design, prototyping and experimenting with new ideas over a five-day period. By participating in a design sprint , teams can reduce their risks when bringing a new product to market. While a design sprint can be very effective, many teams may be unsure exactly how to conduct one. Fortunately, Beautiful.ai features a design sprint presentation template to get users started. The customizable template includes everything needed for a design sprint, including the process steps and weekly deliverables.

7. Provide success stories

The proof is in the pudding, and audiences want to hear about examples of a product’s success. While it’s important to describe a product’s features and its benefits, it’s just as crucial to provide specific examples of the new product in action. Tell specific success stories to help cement the product’s value in the minds of your audience members. Even better, feature true success stories from real-life customers. Testimonials have been a tried and true sales tool for centuries, and they can be just as powerful when included in your product presentation slide deck.

8. Create a memorable close

Nobody wants to spend time designing an otherwise stellar presentation and lose their audience with a mundane close. Some speakers will close their product presentation with a call to action, but we recommend closing with a clincher – a final story, a compelling statistic or even an inspirational quote that will leave an audience thinking long after the last slide has concluded. Beautiful.ai users can choose from all sorts of different Smart Slide templates to serve as their closing slide , and add engaging images and even video to help keep an audience interested until the very end of the product presentation and beyond.

9. Delegate with deadlines

Collaboration can be key to designing a powerful product presentation, and the Beautiful.ai Teams Plan makes it easy to get the entire team involved and on task. Delegate different slides or portions of the slide deck to specific team members, then be sure and set deadlines to keep everyone on schedule. There’s no need to worry about scattered slides with the Beautiful.ai Team Plan . Keep everything in one place with our single, searchable library. Slides are instantly synced when changes are made, so everyone is always working on the most current version at all times.

10. Conduct a product reflection

Also known as a project retrospective, a product reflection helps teams dive deep into completed projects, assessing what worked and what could have been better. The process helps to inform future planning, but it has the potential to be a tedious task that gets left by the wayside once a product presentation is completed. By using Beautiful.ai’s project retrospective template, however, project managers can create an effective product reflection in half the time. The customizable template features all the necessary slides for a powerful retrospective including project inventory, time investment, feedback and wins. By using the project retrospective presentation template , teams can better understand where their efforts paid off and how they can improve future projects.

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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• Productivity

Crafting a Powerful Product Presentation: A Comprehensive Guide

Table of contents.

Introducing a new product or service can be a challenging task. That’s where a product presentation comes in handy. It is an invaluable tool to present the product’s key features and value proposition in a persuasive way. But how do you create an impactful product presentation?

How Do You Make a Product Presentation?

Creating a product presentation involves a careful blend of content, design, and delivery strategy. Utilizing presentation templates can significantly ease the process. Many platforms, like PowerPoint and Google Slides, offer a wide array of presentation templates suitable for various industries and audiences.

Start your presentation with an attention-grabbing intro. This sets the stage for what’s to come and immediately captures the audience’s attention. Follow this with an outline of what will be covered in the presentation. Here, you may introduce the product manager or team members who will present various segments.

To create a compelling story around your product, focus on the pain points it solves. Showcasing a product roadmap, using infographics, graphs, or timelines, can be very effective. This visually communicates how your product has evolved and where it’s heading.

Design plays a pivotal role in the presentation. A clean, professional look with easy-to-read fonts helps your key points stand out. Adhere to brand guidelines to ensure a consistent visual identity. Visual aids like pictures, videos, and diagrams can further enhance your presentation.

What Do You Present in a Product Presentation?

In a product presentation, you present all aspects of the product that are relevant to the potential customers or stakeholders. Begin with the product’s features, emphasizing how they address customer needs. An effective way to build trust and authenticity is through testimonials and case studies, as they provide social proof of your product’s benefits.

Pricing is another crucial aspect to address. Be transparent and elaborate on the value the customer receives for their investment. Include a clear call to action, telling your audience what you want them to do next.

What is a Good Product Presentation?

A good product presentation effectively conveys the value of the product to the target audience. It tells a compelling story, keeping the audience engaged from start to finish. It’s not just about the slides or pitch deck, but how the information is presented.

Use techniques like the ‘Problem-Solution-Benefit’ approach. Identify a problem (pain points), introduce your product as the solution, and highlight the benefits. This aligns your product with the audience’s needs and wants.

Include social media mentions, user reviews, or notable achievements to bolster credibility. A great product presentation also leaves room for interaction, questions, and feedback, making the audience feel valued and engaged.

Best Practices in Presenting a New Product?

Let’s assume you are launching a new fitness app. Begin by expressing the challenges faced by many in managing their fitness routines (the problem). Then, introduce your app as the solution. Show how its features simplify the fitness management process. Display some infographics or graphs to show how the app improves overall fitness over time.

Substantiate your claims with testimonials from beta testers or case studies from a pilot run. Discuss the pricing model, possibly comparing it with other similar apps. Finally, conclude with a call to action like ‘Download now’ or ‘Start your free trial today.’

What are the Benefits of Presenting a Product?

Presenting a product effectively can significantly increase its chances of success. It allows you to showcase the product’s value proposition and benefits clearly, convincing potential customers of its worth. It is a great opportunity to clarify any doubts or misconceptions about the product, giving the sales team an edge.

It also helps set a positive first impression about the product and the company. A successful product presentation can generate buzz, heightening anticipation and leading to a successful product launch.

How Do You Present a Product to a Customer?

Presenting a product to a customer involves understanding their needs, tailoring your presentation to address those needs, and highlighting how your product fills that gap. Remember, your main points should revolve around the customer – not the product.

Stress on the product’s benefits over features. Use simple, understandable language and avoid jargon. Where possible, offer a hands-on experience or a demo. Reinforce your claims with testimonials or case studies for a more powerful product presentation.

Top 8 Presentation Software or Apps:

• PowerPoint: This Microsoft product is arguably the most widely used presentation software. It offers a vast range of templates and tools for creating professional presentations.
• Google Slides: A web-based presentation tool that allows real-time collaboration. Its integration with other Google services makes it highly convenient.
• Prezi: Prezi stands out with its zoomable canvas, enabling non-linear presentations. It’s ideal for those looking to break away from the traditional slide-by-slide approach.
• Apple Keynote: Known for its clean, intuitive interface and high-quality templates, Keynote is the go-to for Apple users.
• Slidebean: Slidebean offers AI-powered presentation design. You provide the content, and the software takes care of the design.
• Visme: Visme stands out with its vast collection of images, icons, fonts, and templates. It also allows users to animate objects and data.
• Canva: Canva is an online design and publishing tool that offers a variety of presentation templates. It’s known for its user-friendly interface and vast library of elements.
• Zoho Show: An online tool that supports real-time collaboration, integrates well with other Zoho apps and Google Drive, and allows importing presentations from other software.

Product presentations are crucial in introducing a product, communicating its benefits, and persuading the audience of its value. With careful planning, understanding of customer needs, and the right tools, you can craft a powerful product presentation that leaves a lasting impression.

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• Product management
• Collections: Product roadmap presentation

8 Product roadmap presentation templates

The best presenters tell a compelling story. They lead audiences through a clear, logical explanation of concepts and bring data to life by connecting it to real-world use cases and examples. Roadmap presentations are the perfect opportunity to share what is coming next for your product in an engaging and memorable way. After all, you have an invested audience and you get to share where your product is headed — the inspiration for new features and updates, what your engineering team will get to build next, and how this work will bring value to the business and customers alike.

Build a roadmap presentation in Aha! Roadmaps — free for 30 days .

This guide will walk you through how to create your own winning roadmap presentation so you can clearly communicate the why, what, and when of upcoming product work. You can even kickstart your presentation prep by downloading a roadmap presentation template configured for one of seven different audiences. Whether you are presenting to executives or customers, the tips in this guide will get you started on the right track.

Jump ahead to any section:

What is a product roadmap presentation?

How do product managers use product roadmap presentations, what are the elements of a product roadmap presentation, roadmap presentation templates, tools to build roadmap presentations.

Building and presenting a product roadmap is an essential part of a product manager’s job. A product roadmap presentation informs stakeholders inside and outside the company where the product is headed and how you will get there. It is your opportunity to share product plans and explain how core initiatives and features map to the company’s strategy . Most importantly, you will show how the updates you are planning will delight customers and further differentiate the product.

Of course, before you put together a roadmap presentation, you must first build your roadmap. You can choose a robust roadmapping tool like Aha! Roadmaps or use a lighter weight solution such as Aha! Knowledge .

Try a lightweight roadmap in Aha! Knowledge. Sign up for a free trial .

Start using this template now

Product managers use roadmap presentations to communicate with a range of audiences — from executives to customers to engineering teams . Your presentation can be tailored to deliver different messages to your various audiences depending on the information you cover.

For example, you might use the presentation to show company leaders how major product themes or initiatives roll up into company-wide strategic efforts. Or you might want to show customers and partners what to look for in the next release. Internally you might need to highlight the timing of important customer needs and feature requests to engineering teams.

But roadmap presentations are about more than just timelines and features. They facilitate opportunities to open up dialogue, answer questions about product direction, and listen to feedback. You need to go beyond giving product updates — demonstrating why the updates matter and how they will make a real difference for your customers.

You can create presentations in Aha! Roadmaps. Pull in live views and your data will stay up-to-date.

The best product roadmap presentations are designed to both communicate and persuade. Here are some essential elements to include and plan for in any product roadmap presentation:

There is no such thing as a "one size fits all" presentation template. Each presentation should be created with a specific audience in mind. Start by identifying your audience. Then identify your goals, how you will tie the roadmap to the broader product vision , and which roadmaps you will share.

Here are a few examples of roadmap presentation templates and guidelines for deciding what to include in your presentation:

Presentation slides template

This presentation template was created by Aha! product experts to help you showcase your plans. While the rest of the templates below are intended for specific audiences, this set of slides is easily customizable for any audience. It includes pre-built slide formats for strategic goals, key metrics, and of course, your roadmap. This template is available in Aha! Knowledge .

Start using this template now

Roadmap presentation template: Executives and advisory boards

Roadmap presentation template: Marketing team

Roadmap presentation template: Engineering and IT teams

Roadmap presentation template: Sales and support

Roadmap presentation template: Customers

Roadmap presentation template: Partners

Roadmap presentation template: Analysts and media

Every product roadmap presentation will have a specific purpose guided by its target audience. However, building many customized presentations can be a time-consuming process.

Consider using roadmapping software to centralize your product planning and feature definition. You may need to aggregate information from multiple sources to create your roadmap presentation — spreadsheets, documents, other presentations, and design tools. Software purpose-built for product management makes it easier to share product roadmap plans securely with a target audience.

Regardless of how you create your roadmap presentation, the most important thing is to focus on your audience and your goals. This will allow you to clearly communicate the features and timelines of your roadmap. You will also demonstrate the "why" at the center of it all — how the product will deliver value to your business and your customers.

Set brilliant strategy, prioritize features, and share visual plans with Aha! Roadmaps — a purpose-built product development tool. Get started with a free trial for 30 days.

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How to Make a Compelling Presentation For Your Software Product

Of all IT products, software is often considered to be a hard sell for a lot of startups. It all boils down to how they present their offers to interested B2B buyers.

Making a good impression should always be the primary objective for software companies. If anything, going the right way in terms of making a marketing presentation makes it more likely for a prospect to invest. In this sense, the increasing your profit margins the depends on how well you package your brand and communicate your product to a prospect.

As it becomes increasingly difficult to sell software in such a competitive market, there is a need to create more engaging and sellable stories. But this rationale has its fair share of challenges. For sure, the same issues persist  (e.g. customer retention, conversions), encouraging software marketers to develop better audience engagement strategies.

The wrong way to present

Creating effective presentations means avoiding common mistakes that will turn prospects off. Most of the time, these are errors that go undetected, but they can lead to lost opportunities or, worse, a bad reputation.

Overcomplicating

When designing your presentation, it’s always best to always put your prospects in mind. In other words, you need to realize the fact that not all decision-makers are at the same level as you in terms of technical knowledge. Instead of muddling up the core of your message with jargon and ambiguous terms, you should keep things as simple as they are. Unless you’re speaking to a client that already possesses a considerable understanding of your industry, you should always refrain from using exclusive language if you opt to get your point across.

Related:  5 Data-backed Tips for Better Phone-based Sales Presentations

Ignoring client needs

Custom Show points out that unsuccessful software demonstrations and presentations are often the results of a failure to understand client needs . After all, presentations are always about bridging the gap between your brand and your client. In order for that to happen, you should be able to answer all the questions that the client has. This enables you to come up with messages that your clients wanted to hear in the first place.

Related:  Cyber Security Vendors Need to Move Past FUD: Here’s Why and How

Pitch the wrong way

Let’s face it, we are always tempted to make a sales pitch right from the get-go. But it doesn’t always end up with you winning a purchase for a software product. Sales pitches are difficult to pull off and it requires a great deal of timing before you can drive a proposal. To get better chances at it, you should be able to look for a position where it’s safe to make the pitch. An article published on Forbes provides the usual mistakes software companies commit when making pitches. Using too many details, peddling exaggerated expectations about your product, and failing to appeal to the interests of your clients, among others, make for a failed presentation.

Check out our recently published Client Success Stories

Maximizing the experience

Considering the numerous pitfalls you have to face, it’s crucial for your software brand to implement the right approaches in presenting your product.

Here are some of the best strategies to get everything started.

Use visuals

For a lot of B2B marketers, using illustrations to complement a business proposal can do wonders. For a complex industry such as software, using graphs and other visual aids can help in maintaining audience retention. It makes sense then for your brand to maximize its use of such elements in your presentations.

Provide a brief and relevant overview

The inclusion of a marketplace overview can help you align your product with your client’s needs by pointing out factors in the current market climate and prevalent trends . It’s only a matter of picking the best figures from authoritative sources to drive your point home

Embrace uncertainties

Whether you’re presenting online, through the phone or face-to-face with the decision-maker , you need to realize that anything can happen. A simple query from the client or the slightest hint of contradiction on your part can push back that gains you have so far made. This is normal, but failing to address such situations can make you lose a potential contract. Since you can’t always expect the best during presentations with clients, you can still prepare yourself for any possible scenario. This would involve anticipating client inquiries and making sure that you have all the information you need to satisfy them.

Author Bio:

Rebecca Matias is VP of Sales & Marketing at Callbox. A sales professional with an engineering background, she has more than 10 years of experience in the B2B marketing space and has spearheaded many of the innovations at Callbox. Follow Rebecca on Twitter and Facebook .

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15 Best Presentation Software for 2021

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By Bilyana Nikolaeva

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On average a presentation takes up to 20 minutes and experts say we make an impression within the first 30 seconds. That is why it’s important to “dress” our great product/idea with an equally exciting design. Most often, presentations are cooked up by non-designers, which creates a specific need – for powerful presentation software, which can help communicate a message beautifully, effectively, and to suit any user’s skill level. We hand-picked 15 of the best presentation software for 2021 , which will help you create presentations online, share them, while shining in your best light. In the meanwhile, check out some useful ideas tips to spice up your presentations .

A web-based presentation tool, which means you can access your presentations wherever you are, with an internet connection. It is known for its animations, cartoons, and infographics, which help the user to create more interactive presentations and explainer-style videos.

Example by Focusky

Best Features:  Very interactive; you can create a unique to your story by combining different “frames” (slides); create your own animations within the presentation Price:  Free, but heavily subscription-based Learning curve:  Very intuitive, nicely organized by categories, but it would require some time to learn the animation controls Available for:  Online Perfect for: Marketing and education

To summarize, this presentation tool is best for marketers and education, where the creator can get the most out of the cool animation and cartoons available. In the last years, there is an increased interest in Powtoon and RenderForest and we expect that more and more people will use them in 2021. No surprise – if you look at our article about Graphic Design Trends in 2022 , everything is moving towards animation, cool 3D-s, cartoons, and illustrations – and these are all things that this software can offer for your presentation.

Prezi is an online presentation software, which resembles a mind map. In comparison, PowerPoint offers a linear way of presenting, whereas Prezi allows you to better show relationships between different elements of your presentation, show details, zoom in and zoom out and show an overall view of your topic. Compared to PowerPoint is more interactive, but with fewer functionalities and a choice of templates.

Example by PreziBase

Best Features:  Interactive presentations and interesting transitions, zoom in/out details Price:  The very basic features are free, but most of the interesting ones are paid, starting from $3/month and reaching up to $59/month. They offer a free trial. Learning curve:  it requires learning and going through a lot of menus and functionalities, similar to PowerPoint Available for:  Online / Limited use for iOS and Android (only viewing, not creating and editing) Perfect for: teachers, businesses, more experienced designers, and specific presentations needs, but not recommended for newbies

Prezi is best in showing relationships between different parts of your presentations. There are some challenges in editing, and viewing across devices and its best features are paid for. We recommend it for quick, mind-map-like presentations without the need for ultra-special design.

3. RenderForest Presentation Maker

RenderForest is an online presentation tool, which is famous for its explainer style and whiteboard animations. The presentation templates often offer various motion/video backgrounds, which helps to grab your audience’s attention. Currently, the company is working on releasing its Graphic Design Software, which will allow users to create printables and beautiful designs for social media. This shows that RenderForest’s team knows the market well and does its best to cater to its needs!

Example by Renderforest

Best Features:  Video holders with text on shapes, cool transitions Price:  There is a free version, the paid ones start at $20.34 per user/month Learning curve:  Relatively easy to use, the simple interface helps the user Available for:  Online / iOS / Android Perfect for:  Education and business

Although not one of the cheapest solutions, it allows you to create engaging and interactive presentations with lots of cool animations. That makes RenderForest a great choice for more educational and marketing explainer-type videos/presentations.

4. Mentimeter

Mentimeter is a very interesting online presentation software. It allows your audience to engage with your presentation in real-time and you can create polls, ask questions, which are then displayed to your presentation. The answers from the audience remain anonymous so people are even more encouraged to participate.

Example by Mentimeter

Best Features:  Launch live, interactive polls, surveys, quizzes and create things like word clouds in real-time Price:  It has a free version, but the paid plans offer most of the attractive features – the basic plan costs $9.99 per user/month and the more advanced plan is $24.99 per user/month Learning curve:  Easy to use; might need to explain to a less tech-savvy audience how to connect to your presentation Available for:  Online / Android / iOS Perfect for:  Educators, speakers, business and competitions

An excellent choice for educators, speakers, and businesses who want to engage the audience in real-time and display the results immediately. Clean, simple designs, that help you focus on the content.

5. Libre Office Impress

Libre Office is free presentation software, an open-source alternative to PowerPoint. As you can expect from a free product, it offers only the main features of its “big brother”, but it’s a good solution for people used to Microsoft’s productivity suite. The interface is very similar to PowerPoint, which again makes it comfortable to use for a certain audience. Users who need collaboration on presentations, clean interface, and more creative design solutions should steer away from this free presentation software because it will simply not cover their needs.

Example by Theodoros Bousios

Best Features:  Free, compatible with older versions (Windows XP for example) Price:  Free Learning curve:  It will take some time to go through all the options and to get familiar with the interface; Available for:  Windows / macOS / Linux / Android / iOS. Perfect for:  people who want to use a free product and people with older operation systems

To summarize, Libre is free, compatible with older versions, it can cover your basic needs for a presentation, but the options are too many and available templates too little.

6. Zoho Show

Zoho Show is also an online presentation software, which has a very friendly user interface and great collaboration features. There are many functionalities, which help you create a beautiful design, but require some time and design knowledge to get it right. The premade templates are limited and this presentation software needs an internet connection to be able to edit and present.

Image by Zoho

Best Features:  Live broadcasting a presentation with live chat and commenting Price:  Zoho Show is free for personal use. For business users, Zoho Show is included in the Zoho Docs enterprise pricing packages – €5 or €8 per user/month Learning curve: Available for:  Online / Android / iOS Perfect for:  non-profits, start-ups, personal use, teachers

To summarize, Zoho offers great collaboration features, but you need a connection to edit and present. It is suitable for quick, non-pretentious presentations, where you need some kind of collaboration.

7. ClearSlide Presenter

ClearSlide is a sales engagement platform, including an online presentation tool. Another online tool – SlideRocket, was acquired by ClearSlide and one of the differences is that ClearSlide is more costly and targeted at larger businesses. It’s a great platform for very specific needs – collaborating between sales and marketing teams, to achieve the company’s goals. It’s clear even by the interface:

Image by ClearSlide

Best Features: Analytics for costumers’ engagement, video conferencing, screen sharing Price:  They offer a free trial and you can see more about the payment plans here. Learning curve:  Clear and simple interface, but it requires some time to get used to the tools Available for:  Online Perfect for: Sales/business, managers (for coaching); not suitable for newbies, teachers, students

To summarize, ClearSide is perfect for presenting sales pitch , graphics, collaborate in larger teams. It is somehow restrictive for a non-designer because the templates are specific.

8. Piktochart

Piktochart allows you to make infographics, presentations, and printables quickly. Primarily known for its easy customizable infographics, Piktochart also has simple presentation templates and the company is constantly trying to update its library.

Example by Piktochart Knowledge Base

Best Features:  Turning data-heavy content into simple visuals; nice transitions between slides Price:  There is a free version and a paid one, starting at $29 per user/month. They offer a free trial. Learning curve:  It requires time to get used to the options available and to navigate through Available for:  Online Perfect for:  Designers, teachers; it does not offer collaboration options, which might be needed by teams, students, etc.

Compared to other online presentation software is a bit costly and we could still ask a bit more from the presentation templates. We’d recommend it to someone who often uses infographics and wants to use a single platform to combine the infographics with a presentation. But why not check our free infographics as well?

Slides is online presentation software, initially aimed at developers and covering their presentation needs. Thus said, it does not offer offline editing, but you can present offline, after exporting your presentation.

Best Features:  It allows you to use your phone as a remote control; Live Present Mode allows you to control what your audience sees; drop in code, iframes, and SVGs with ease. Price:  Free, with paid plans starting at $7.00/month and $14-$18/month for pro and team packages. They offer a free trial. Learning curve:  friendly interface, but too many functions and options, which might overwhelm the average user and beginner Available for: Online Perfect for:  developers, designers, a little bit too specific for newbies

To summarize, it’s a very cool tool, giving you complete design freedom, but that is also why we do not recommend it to teachers, non-designers, or marketers. Developers and design gurus will love it.

Canva is a web-based solution that started with a mission – to make beautiful designed content available to everyone. The whole platform is organized so that a person without any prior design knowledge can easily create graphs, images, and presentations to impress. Although it is not the best tool for data visualization, it scores high in any other category. Needless to say, it has become a popular choice amongst non-designers.

Image by Iconfinder

Best Features:  Plenty of beautiful templates to choose from and Canva school has plenty of tutorials and tips for free. It offers more free functionalities compared to other competitors. Price:  Free, the offer different subscription plans, starting at $9.95 per user/month Learning curve:  Very easy to use, most of the actions can be performed by drag-and-drop Available for:  Online / iOS / Android Perfect for:  newbies, marketers (who need a unified look across all their social media), non-profits, and teachers

Canva is becoming one of the most popular tools amongst non-designers for creating beautiful unified content. You can create entire presentations, flyers, and other materials with a single drag and drop.

11. Slidebean

Slidebean is the go-to online presentation software for last-minute projects, that look original and professional. Slidebean offers clean and easy-to-use templates and keeps track of your audience’s engagement.

Source Slidebean

Best Features:  It allows you to arrange your content with the help of AI, which saves time creating a beautiful layout. You just pick a template, upload content, and let the AI offer you a nice layout. Premade animations, effects, and alignments are automatically applied to your content and create a cohesive look. Price:  Free, paid versions starting from $8/month Learning curve:  very easy to use since everything is made to fit the premade templates Available for:  Windows / Mac / Android / iOS Perfect for:  financial, academic, pitch, marketing, sales; everything quick with a clear structure

To summarize, if you are in a hurry, Slidebean will offer several layouts for your slides and speed up the process of creation. The platform targets primarily sales, marketing, and financial fields, and the available templates reflect that.

12. Google Slides

Google Slides is part of the G Suite business application. Its popularity has increased in the last years since it’s a web-based platform, allowing you to store, edit, and share your presentation, without the need of installing presentation software on your computer. All you need is a Google account and you are good to go.

Image by G Suite Updates blog

Best Features:  It’s free for personal use, and offers great paid features for business – for example, seamless collaboration and commenting on a presentation, converting other presentations to Google Slides. Some other great features are the wide variety of fonts available (GoogleFonts, not need installing), easy embedding, plus it’s super intuitive and easy to use! Price:   It’s free for individual use. For business use, the price starts at $5/user/month and plans of $10 and $25/user/month, for unlimited cloud storage and extra features Learning curve:  Simple interface, but it will require some time to pick up. Similar to PowerPoint, only a bit lighter. Available for:  Windows / Mac / Online Perfect for:  businesses, freelancers, who need a user-friendly app with elementary features; great for collaborating teams, not so perfect for complex designs and tools, required by big enterprises

Perfect for personal use, well synchronized across different devices, similar to PowerPoint. Maybe you are a teacher and you like GoogleSlides because it is free and easy to use? Well, we’ve gathered some awesome FREE GoogleSlides and PowerPoint templates , specially made for education needs.

If you need something along the lines of PowerPoint but need the option for collaboration – a paid plan for GoogleSlides is your go-to choice.

13. Keynote

Keynote is an Apple product, very similar to Google Slides. All you need to do is create an iCloud account (similar to a Google account) and start using Keynote from there. Running Keynote on Windows also requires an internet connection and a modern browser. The latest version can also import and export PowerPoint formats if needed. All this sends Keynote higher in the list regarding the accessibility and shareability of this presentation software.

Image by Envato tuts+

Best Features:  Simplicity of design, great drag and drop functions, polished transitions and animations, easy image editing/cropping; works great with multimedia; design templates with better aesthetic than an average slide deck; Price:  Free for macOS and iOS Learning curve:  Pretty easy to use for Mac users, a bit of learning curve for users, having experience with other software. Available for:  Mac / Windows / Online Perfect for:  businesses, marketers, people with not much of a design experience

Bottom line, if you are a Mac user, you love the sleek design and you are looking for cool aesthetics – Keynote is simple to use and free, why not use it?

14. Adobe Spark

Adobe Spark is a web and mobile-based media creation application, which helps you create social graphics, short videos, and web pages. What is immediately noticeable is the clean, crisp, simple, and modern designs, which focus you on the content. If you are looking for a funky, ornate design – Adobe Spark is not the right pick for you.

Example by Cikeys

Best Features:  Beautiful templates, user-friendly interface, step-by-step creation, you can add audio to your slides (narrating) Price:  There is a free version, the paid on starts at $9.79. The best templates, as with the competitors, are paid. They do not offer a free trial. Learning curve:  Easy to use Available for:  Online / iOS / Android Perfect for:  quick presentations, teachers, basic presentations without jamming them with too much cool stuff.

Adobe Spark eliminates the cluster of design options and leads you step-by-step in creating elegant, simple presentations. Ideal for basic presentations, not the best for sales and marketing.

15. PowerPoint

PowerPoint certainly is a “classic” – it’s has been the most popular tool for creating presentations so far. What first started as a component of the Microsoft Office suite, now has improved shareability and accessibility. It can be used on the web (as part of Office on the web), works with Android, and iOS, and there is a Mobile app, as well as presentation software for mac.

Example by Abris DC

Best Features:  Many people are familiar with the software, a wide variety of templates; improved accessibility across platforms; extensive tools and options Price: If you want to enjoy the full features of PowerPoint, you’ll need to subscribe to Microsoft 365 – they have payment plans for personal or business use. The price for personal use starts at $5.99/month or $59.99/year, and business plans start at $12.50 per user/month with an annual commitment. You can find more information here . The mobile applications are completely free to use, of course with some limitations. You can compare the available features across different platforms  here. Learning curve: Due to the variety of options and the complexity of the menus, it might take some time to master all of its features. Something that could take a lot of time is editing the text, arranging the visuals, and picking the right transitions – overall, is time-consuming. Still, the interface remained easy to navigate over time and if you trust your design sense, you can achieve satisfying results. Available for: Windows / Mac / Online Perfect for: business, medical, accounting and students; creating concise presentations; but not so suitable for teachers, educators, start-ups and marketers who want to create more interactive and story-based presentations.

To this date, PowerPoint is keeping the lead as the most popular tool for creating presentations. Some of the downsides are that sometimes it can be time-consuming to come up with a good design and PP doesn’t offer collaboration tools and compared to other platforms. But we have a solution for at least one of your problems – we’ve selected 31 Modern PowerPoint templates to set the right tone for your presentation. 

We made a quick summary for you…

Ok, not that we’ve looked at the 15 best presentation software for 2021, we decided to go one step further and compare them by price and popularity. Let’s have a look first at the new-comers:

As you can see, the leaders from the uprising platforms are Canva and Mentimeter, with relatively low prices and with huge success amongst users . Powtoon, Piktochart, and Renderforest are a bit costly , but they are popular since they offer a lot of animation and interactive elements. Hey, but maybe some of the other tools are right for you? We encourage you to go on their websites, contact their support team, and see what they have to offer.

Then, let’s see how the veterans are ranking:

It’s no surprise that PowerPoint and Google Slides are at the top – people are used to their products, have familiar interfaces, and offer a lot of functionalities at a good price. Although, for quick, unpretentious results, their competitors are a very attractive solution.

Final words

We can conclude that there are many useful tools to help you create beautiful presentations. Some of them are well-known and have been here for a while, while others are uprising… No matter the case, we notice a trend for presentation tools catering not only to the designers’ needs but also to the newbies, marketers, and teachers. That way, enabling everyone to create stunning presentations in no time and share them easily.

We hope this presentation software list shed some light on different options out there and that we helped you evaluate quickly what would work for your situation best.

You may also be interested in these related articles:

• 12 PowerPoint Presentation Tips To Dramatically Boost Your Efficiency
• 35 Free Google Slides Infographic Templates to Grab Now
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Bilyana is an inspiring content writer and illustrator at GraphicMama with years of experience in art and design. When she’s not busy writing for the blog, you will usually see her working hard on new illustrations and graphic resources.

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The 11 Best Presentation Software to Use in 2023

The ability to effectively share ideas, illustrate a concept, and convince an audience is invaluable whether you’re a student or a C-level executive. These days, the presentation software you use to create presentations is just as important as your public-speaking skills.

On top of that, most companies have transitioned to remote work recently due to the current coronavirus situation, and now need to share their stories online through a virtual conference room with their distributed teams and external audience members.

That’s why we’ve come up with a list of some of the best presentation software available right now, so you can choose a compatible and innovative presentation maker that includes the best presentation tools to suit your specific needs.

Choose the best presentation software by weighing the pros and cons

You’ll see some of the most popular presentation apps: from free to paid subscription platforms, and slideshow applications to full-blown visual design presentation software with interactive features and more.

Each presentation software has its pros and cons, so it’s up to you to figure out which suits your needs best; consider the software learning curve, whether your company is made up of Mac users or Windows users and the software compatibility, if you need an enterprise account or free account, etc.

Let’s dive in!

1. Piktochart

Piktochart is a presentation software that can create a variety of design visuals, from infographics to social media stories.

An area in which Piktochart shines is crafting unique presentations. 

On Piktochart, users can choose from a wide range of professionally-designed presentation templates .

These custom templates include everything from monthly marketing reports to employee onboarding templates.

This broad selection of customizable templates is especially useful for those who don’t have much design experience or know-how but need to create a visually stunning unique presentation in a pinch. 

Piktochart’s presentation maker also makes it easy to edit presentations and include design elements such as lists, timelines, comparisons, graphs, and different types of charts through drag-and-drop tools.

You can even make visual maps and interactive charts to keep your audience engaged throughout your presentation. 

And if your company uses a Piktochart TEAM plan , you can enjoy the platform’s ability to store brand assets , color schemes, and bespoke templates. Here, replicating company-branded visuals is a breeze. 

Piktochart comes with a free version but with certain limitations. Active visuals are capped at five per month and published visuals have a Piktochart watermark.

If you want features such as team template collaboration, project sharing, and annotated commenting, you’ll have to get a Team account. To sum it up:

• Lots of professionally-designed templates 
• Good for both design professionals and non-professionals 
• Easy to store brand assets and bespoke templates for future presentations
• Access presentation tools from anywhere via a web browser
• Free presentation app version available
• Might take some getting used to if you’re used to PowerPoint presentations

Present and collaborate with ease using Piktochart’s presentation templates.

You don’t have to worry about how your presentation will look like. Piktochart’s easy-to-edit templates will take care of the visual aspect for you.

2. Microsoft PowerPoint

Microsoft PowerPoint is often the first presentation software that comes to mind.

Once considered the “O.G.” and best presentation software available, it is still widely used and has a familiar interface—which means most users are comfortable with it. 

This presentation app has everything you need to create a presentation: from animated transitions for interactive presentations to pre-installed fonts and graphic elements.

Users can also upload their own fonts, graphics, and images into their finished presentation.

Lastly, it’s available as part of the Microsoft Office software package; and you can work on your presentations via the web and mobile devices, for offline viewing as well as online. 

However, PowerPoint is no longer considered the best presentation software, as it has very few templates to choose from, and these tend to fall quite flat compared to modern apps and software.

It’s easy to fall back into boring slideshow PowerPoint files if you don’t know what you’re doing.

And because most people use PowerPoint, you’re likely using the same template as the next guy. 

As standalone presentation software, PowerPoint is pricey at US$139.99—and accessible through only one device unless you upgrade your package.

And while PowerPoint is primarily a slideshow application and presentation maker, its strengths are limited to this category. 

So if you’re looking for the best presentation software, and bang for your buck for a robust presentation tool, you might want to look elsewhere. 

• Market leader in slideshow applications to create slides
• Widely used and familiar interface for the presentation process
• Reliable and usable on most devices as well as being a desktop app
• Flat templates
• Limitations with its standalone-presentation software price

3. Google Slides

Google Slides is a slideshow application that is very similar to PowerPoint.  But there are three main differences: it’s fully online (while also allowing for offline viewing), collaborative, and free. 

The great thing about Google Slides (besides the fact that it’s completely free for anyone with a Google account) is that you can log on via your browser or through its official app. 

You can access all Google Slides presentations from any device (mobile, tablet, and desktop), and share them with other people so you can collaborate in real-time. 

Google Drive allows all your presentations to live on the cloud, accessible to all marketing and sales teams, with unparalleled ease of use.

And there’s no need to worry about disruptions as all changes are saved as they happen, as long as you have an active internet connection. 

Additionally, anyone familiar with PowerPoint will be comfortable using Google’s iteration and likely be delighted by Google Drive and the slide library available. 

It’s also a lot simpler, so even those new to presentation-making will find it easy to navigate. 

However, some might find Google Slides too simple as it lacks the wealth of features available on PowerPoint. 

These include embedding videos from sources other than YouTube, plus adding audio tracks and sound effects, limiting the ability to create unique interactive presentations. 

Some users also encounter issues with downloading and exporting to different formats, including PowerPoint. 

Some slides may even turn out completely different from the original version. 

All in all, Google Slides is a great option for those who are looking for a free application and only need to create simple presentations. 

• The free plan supports professional presentations
• Web-based and collaborative to create presentations
• Simple and familiar interface for an online presentation software
• Too simple for advanced presentation making
• Difficult to export to other formats
• Limited templates and customization options for interactive content

You could say Keynote is Apple’s version of PowerPoint. It’s also a slideshow application—but in typical Apple fashion, it comes with a sleek, minimalist interface and is considered one of the best presentation apps on the market. 

There are 30 different themes to choose from, which serve as templates for those who need a quick fix. And it can do most of what PowerPoint can. 

Keynote’s main perk is that it’s part of the Apple ecosystem. 

That means it has built-in iCloud and Apple Watch support so users can control their presentation from their mobile device or even their wrists with just a click. 

This presentation app comes pre-installed on most Mac devices. Otherwise, you can purchase it from the Apple store for just US$9.99 for mobile and US$19.99 for OS X. 

The big downside is that Keynote is exclusive to Mac OS. 

Non-Apple users can create, upload, and sync their own Keynote presentations through their iCloud Drive, but this presentation app is only truly helpful only for those who use multiple Apple devices. 

And if you’re used to working on PowerPoint, you might find Keynote a bit confusing in the beginning, especially when editing presentations. 

• Sleek, minimalist interface 
• Free with most Apple devices
• No access for PC and Android devices except through iCloud

5. SlideDog

Sliding away from straightforward slideshow applications and other presentation apps, SlideDog is a web-based multimedia presentation tool that lets users combine different types of media to create and edit presentations. 

This includes everything from PowerPoint decks to videos and even PDFs that can all be played side by side without any awkward transitions. 

It’s also extremely easy to customize a SlideDog presentation. 

You just need to upload the files into the SlideDog web browser application, and then drag and drop them according to the order in which you want them to play. 

You can control your presentations and playlists from another device, and audience members can view your slideshow on their devices by clicking a link. 

SlideDog has a free presentation app version that provides all of the basic features. 

However, live sharing and premium support are only available with a Pro account that costs US$99 per year, and not via the free version alone.

While SlideDog is technically considered presentation software, you can’t actually create presentations on it. 

You can simply stitch together different pre-made presentations in various formats into what is essentially a playlist. 

Lastly, SlideDog supports only Windows devices, so Apple and Linux users can’t use it. 

• Supports a lot of different media
• Provides live-sharing
• More dynamic compared to the usual slideshow presentation
• Only collates media; doesn’t create them

6. Haiku Deck 

Ever come across presentations with size-eight fonts and blocks of indecipherable paragraphs on each slide? 

You can avoid such an unfortunate scenario with Haiku Deck. 

HaikuDeck is a web and mobile application that favors images over text. 

It works by limiting the number of words users can put on each slide, and allowing them to search for images on their platform related to the slide’s main idea. 

This makes it ideal for those who want to simplify their thoughts and let the images do all the talking. 

Users have over 40 million royalty-free photos to choose from, plus dozens of simple slide layouts on the platform itself. 

While this certainly simplifies the process of creating a visually rich presentation, it can be limiting for those who need to include more information into their slides. 

It’s a great option for someone giving a TED Talk, for example.

But for others who need to pass on more facts and figures, having a built-in word limit might be too restrictive.  

• Simple and easy to use 
• Access to millions of royalty-free stock images
• May be too simple for some
• No Android support
• Limited features

7. Prezi Business

Among the other presentation software on this list, Prezi Business might be one of the most unique presentation tools. 

Rather than offering a regular slideshow format, Prezi looks more like a 3D interactive mind map where viewers jump dynamically from one idea to the next. 

You can zoom in on one “slide” and then zoom out for the next. 

Prezi has over 100 templates to choose from and comes with a very simple interface and a drag-and-drop style of editing. 

It’s compatible with both Mac and PC desktops as well as smartphones. 

It’s also similar to a regular PowerPoint deck in that you can jump back and forth from one “slide” to the next. 

And like SlideDog, you can send viewers the link to the presentation as you’re presenting. 

Also, up to 10 people can work on a Prezi presentation at the same time, one of its main selling points. 

This is great for collaboration, but having so many hands-on deck at once can get messy. 

• Dynamic and immersive presentations
• Highly visual
• Easy to use
• May not be appropriate for all types of presentations

In a world of slides and presentations, standing out is the key. Ludus brings the flair of graphic design into the world of presentations.

At its core, Ludus is the bridge between presentation tools and design software. It enables users to infuse their slides with the kind of design elements you’d typically find in advanced design platforms.

Not only can you import assets from design giants like Adobe, but its seamless integration with tools like Unsplash and Giphy makes sourcing visuals a breeze.

It’s a fairly affordable tool for all its features compared to the other paid options in this list, as users pay 12.49 euros monthly (if billed annually).

However, while Ludus’ robust design capabilities can elevate the look of your presentation, those unfamiliar with design tools might find there’s a learning curve.

• Merges presentation creation with advanced design tools.
• Seamless integration with popular design platforms and visual databases.
• Offers a unique edge in presentation aesthetics.
• Might be a tad overwhelming for non-designers
• Can have a steeper learning curve for those used to more straightforward platforms

9. Slidebean

Crafting a compelling presentation demands not only compelling content but also a design that can captivate your audience. Enter Slidebean.

Slidebean offers an intelligent design solution, using AI to transform raw content into professionally styled presentations. This platform streamlines the design process, allowing you to focus on the message rather than fretting over aesthetics.

The basic plan is free and allows you to create a presentation. But if you want to share or download your presentations, as well as unlock the full suite of features, you’ll need to sign up for the All-Access plan priced at $199 per year.

While it provides a quick and efficient method to produce polished slides, it also offers features for sharing, collaboration, and viewer analytics, adding an edge to your presentation strategy.

However, for professionals who prioritize granular design control, the automated design might feel limiting at times.

• AI-driven design ensures visually appealing presentations.
• Features for collaboration and viewer insights.
• Efficient design process reduces time and effort.
• Might not offer the detailed design customization some users desire.
• Automated choices may not always align with specific branding or style preferences.

10. ClearSlide

Having great visuals to drive your point home can be the difference between getting a sale across the line or customers walking away. ClearSlide stands out in this area as a presentation tool for businesses laser-focused on boosting their sales and marketing game.

At its core, ClearSlide is all about leveling up business presentations. Whether you’re marketing a new product or tracking client engagement, it’s got tools that cater to every need.

Whether it’s a PowerPoint, a PDF, or something from Google Drive or Dropbox, ClearSlide makes it simple to upload and work with these files.

The unique edge? ClearSlide’s virtual meeting space pops open with just a click. It’s all about seamless, professional presentations without the hassle.

Beyond just slides, the platform dives deep into metrics and analytics, ensuring every presentation is backed by data-driven insights. And the tool is available for $35 per month, which isn’t too pricey for medium-sized businesses.

However, its complexity isn’t for everyone. For some, the variety of features might seem a tad overwhelming, and its focus on metrics might be a bit much for those just wanting a basic presentation tool.

• Seamless virtual meetings and presentations
• Integrates with popular platforms
• Offers insightful analytics for sales and marketing
• Might feel complex for some users
• Limited transition and design effects
• Mobile experience could be better

Stepping into the world of animation, Vyond, once known as GoAnimate, allows users to turn their narratives into professional animated videos. For those looking to elevate their content without diving deep into animation complexities, Vyond can be the go-to tool.

This platform is more than just drag-and-drop animations. It integrates AI capabilities with Vyond Go, which transforms text prompts into rough-cut videos.

Fancy a quick draft for your upcoming project? This AI assistant is up for the task. And if perfection is your game, take it to Vyond Studio, filled with an array of characters, templates, and backgrounds.

The Essential Plan at $25 per month is suitable for individuals on a budget. However, if you want to export videos at 1080p and above, have collaboration tools, or different export options, you’ll need to sign up for the Professional Plan at $92 per month.

As robust as the tool is, there are still some kinks to iron out. AI voiceovers might still need some tweaks, and detailed color customizations can be a bit tricky, but the tool’s strengths, especially for businesses, are undeniable.

• Hassle-free video creation for beginners to experts
• Generous library of pre-made assets
• AI-powered video and script creation with Vyond Go
• AI voiceovers might feel a bit robotic
• Some customization limitations for specific props and scenes

The best presentation software is…

 …completely up to you! 

When it comes to presentation software, the world is your oyster. 

Each of these tools either has a free or trial version for you to check out, so you don’t have to commit just yet. 

When it’s time to choose, consider the following aspects to find the right presentation software for you: 

• Ease of use. Is it easy for you to understand or will it require lots of training before you can start creating presentations? 
• Accessibility. Can you access your presentation software from any device or are you limited to carrying your laptop to every presentation? 
• Real-time collaboration. Can multiple people work on the same project or do you have to keep downloading and emailing drafts? 
• Create design tools. Can you create presentations with dynamic design elements or are you stuck with the same kind of slide each time? 
• Template availability. Is this tool only accessible to a design professional or can anyone create stunning presentations through pre-designed and updated templates? 

Piktochart , for example, would be a fantastic presentation software choice among the long list of PowerPoint alternatives for teams looking for a variety of eye-catching designs without requiring much technical know-how. Meanwhile, Microsoft PowerPoint might be the best presentation software for those who are just looking to play it safe. 

Hopefully, this best presentation software list sheds some light on the tools at your disposal. Choose wisely! 

Collaborate on presentations, reports, and more with Piktochart.

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Robin Geuens is a writer turned SEO specialist. When he's not wondering what Google is up to next he's either reading, taking courses, playing video games, or wondering where to travel to next.

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Best presentation software of 2024

Make perfect slides for speeches and talks

Best overall

Best for branding, best for marketing, best for themes, best for media, best unique.

• How we test

The best presentation software makes it simple and easy to create, manage, and share slideshow presentations.

1. Best overall 2. Best for branding 3. Best for marketing 4. Best for themes 5. Best for media 6. Best unique 7. FAQs 8. How we test

Presentation software runs at the heart of business sales, management, and development, so it's important to ensure you have the best presentation software for your needs. This is especially when looking to share ideas, concepts, and workflows, and the ability to present these in a simple and understandable way is essential.

However, while presentation software has been traditionally limited to text and images, it has widened its ability to work with different media such as video and audio . 

Therefore it's important for the best presentation software to not simply be easy and simple to use, but also be able to support additional media so that presentations can be more engaging, lively, and ultimately serve their purpose in educating and updating their intended audience.

Below we've listed the best presentation software currently on the market.

We've also listed the best free presentation software .

<a href="https://go.redirectingat.com/?id=92X363&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fproducts.office.com%2Fen-us%2Fcompare-all-microsoft-office-products%3Ftab%3D2&sref" data-link-merchant="SkimLinks - office.com"" target="_blank" rel="nofollow"> The best office software in the world is: Microsoft 365 There are many different office software suites out there, but Microsoft Office remains the original and best, offering an unsurpassed range of features and functionality that rivals just can't match.

Even better, <a href="https://go.redirectingat.com/?id=92X363&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fproducts.office.com%2Fen-us%2Fcompare-all-microsoft-office-products%3Ftab%3D2&sref" data-link-merchant="SkimLinks - office.com"" data-link-merchant="SkimLinks - office.com"" target="_blank" rel="nofollow">Microsoft 365 - previously branded as Office 365 - is a cloud-based solution which means you can use it on any computer, mobile device, or smartphone, without having to worry about compatibility. All your files are saved in the cloud and synced between devices, so you can begin work on a document at home or in the office, then continue working on it on the go.

<a href="https://go.redirectingat.com/?id=92X363&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fproducts.office.com%2Fen-us%2Fcompare-all-microsoft-office-products%3Ftab%3D2&sref" data-link-merchant="SkimLinks - office.com"" data-link-merchant="SkimLinks - office.com"" data-link-merchant="SkimLinks - office.com"" target="_blank" rel="nofollow"> You can sign up to Microsoft 365 here .

The best presentation software of 2024 in full:

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

1. PowerPoint

Our expert review:

Reasons to buy

For most people, Microsoft 's PowerPoint remains the original and best of all the presentation software platforms out there. While other companies have managed to catch up and offer rival products worthy of consideration, the fact is that PowerPoint's familiar interface and ubiquitous availability means it remains a favorite for the majority of people.

On the one hand, it's long been a staple of the hugely popular Microsoft Office suite, meaning that for most users this is going to be the first - and last - presentation software they are going to need to use.

Additionally, Microsoft has made PowerPoint, along with their other office products, available as free apps (with limited functionality) on both iOS and Android for mobile use, meaning it's even harder to avoid them. And this is before we even consider the inclusion of PowerPoint in Microsoft's cloud-based Microsoft 365.

It does everything necessary that you'd expect of presentation software, allowing you to add text and media to a series of slides, to accompany a talk and other presentations. There are easy-to-use templates included to help spice things up a little, but even a general user with little experience of it is likely to find themselves able to use PowerPoint without much trouble at all.

Overall, it's hard to go wrong with PowerPoint, and although Microsoft 365 has a nominal cost, the apps are free to use even if they do have more limited functionality.

Read our full Microsoft PowerPoint review .

• ^ Back to the top

2. CustomShow

Reasons to avoid.

Branding says a lot about a business, and it’s something firms need to get right from day one – from a good logo to a suitable font. CustomShow is business presentation software that puts all these elements of branding first.

Using the system, you can design and present customized, branded presentations that reflect your company and the products you offer, featuring the aforementioned logo and custom fonts. As well as this, you get a slide library and analytics to ensure your presentations are a success.

What’s more, you can import presentations into the software, and use it to tweak them further. There’s also integration with SalesForce , and because the platform is cloud-based, you can access your presentations on computers, tablets, and smartphones. 

Considering the focus on branding, this offering could be good for marketing and sales teams, and it's used by major companies such as HBO and CBS Interactive.

3. ClearSlide

Just like CustomShow, ClearSlide has a niche focus for companies. The platform is targeted at firms looking to generate successful marketing campaigns, pushing sales via presentations (and more), not least through a range of analytics and metrics to work for sales and marketing.

With the product, you can upload a range of files, including PowerPoint, Keynote, PDF, and Excel. ClearSlide is integrated with other platforms, including Google Drive, Dropbox, and Salesforce.

This system is pretty complex and may offer too many irrelevant features for some businesses, but you can create customized content that reflects your company and the message you’re trying to get out to customers. There are also some good metrics and analysis features, and you can sign up for a free trial before making any decisions.

The real strength of ClearSlide comes from its focus on sales and marketing data, not least being able to track user engagement alongside other metrics.

4. Haiku Deck

Any presentation app will allow you to personalize your slides to at least some extent, but Haiku Deck goes one step further than the competition. It comes with a wide range of themes suited to different needs, and you also get access to 40 million free images from the Creative Commons collection.

When it comes to creating a presentation, you have the option to do so on the web, which means your presentation is accessible across a range of mobile devices as well as desktops. Regardless of the device used, you’re able to select from a variety of different fonts, layouts, and filters to make the perfect presentation.

The great thing about these various customization options is that they’re categorized into different industries and use cases. For instance, you’ll find themes for teaching, cooking, real estate, and startups. Most of the features require you to be online, but hopefully, you’ll have a sturdy net connection wherever you go.

5. SlideDog

It’s all too easy to end up creating a presentation that’s unappealing, and the last thing you want to do is make the audience fall asleep. SlideDog lets you combine almost any type of media to create a rich presentation that’s sure to keep the viewers’ peepers open, avoiding the ‘cookie cutter’ look that makes presentations seem dull.

Marketed as a web-based multimedia presentation tool, it gives you the ability to combine PowerPoint presentations, graphics, PDF files, Prezi presentations, web pages, pictures, videos, and movie clips. You can drag these into custom playlists and display them to your audience with ease.

You’re able to remotely control your presentations and playlists from your smartphone, the web, or a secondary computer, and there’s also the option to share slides in real-time. Audience members can even view your slide from their own devices by clicking a link. That’s a handy feature if you’re looking to create an immersive presentation experience.

SlideDog is probably the cheapest of the presentation software featured, with a free account that will cover the essential features. However, for live sharing and premium support, you need to upgrade.

Read our full SlideDog review .

Prezi is one of the more unique presentation tools. Instead of presenting your graphics and text in a slide-to-slide format, you can create highly visual and interactive presentation canvases with the goal of “emphasizing the relationship between the ideas”.

Presentations can also be tailored to the specific audience, as this is a flexible platform that’s capable of skipping ahead, or veering off into a side topic, without having to flip through all the slides to get to a particular bit.

For business users, there are a variety of handy tools available. By downloading Prezi , you can build and edit presentations with your colleagues in real-time, which is perfect for companies with teams based around the globe.

When you have created a presentation you’re happy with, you can present it live (in HD) and send a direct link to viewers. There are some analysis tools here, too – you can see who’s accessed your presentation, which parts of it, and for how long. The app is available for Mac and Windows devices.

Read our full Prezi review .

Other presentation software to consider

Google Slides  is part of the Google Workspace (formerly G Suite) office platform intended as an online alternative to Microsoft Office. It may seem a little limited by comparison to PowerPoint, but as it's browser-based that means cross-platform compatibility. Additionally, it allows for collaborative work, and Google Slides really works well here. On top of the fact that it integrates with the rest of the Google Workspace apps, not least Google Drive, and you have a contender. 

Zoho Show  is another of the many, many tools and apps that Zoho has made available for business use. It also operates in the cloud so it's accessible to any device with a browser, and it also allows for collaborative work. You can also easily share the link for users to download, or provide a live presentation online. The updated version has a simpler and easier to use interface and comes with a free version and a paid-for one with expanded features.

Evernote  is normally thought of as just note-taking software, but it does provide the option to create a presentation you can share online or with an audience. In that regard, it's a little more limited than the other options in not being dedicated presentation software. However, as an easy and handy way to pull together a presentation quickly, it could serve as a backup or last-minute option, especially if Evernote is already being commonly used by you.

LibreOffice Impress  is part of the open-source suite offered as a free alternative to Microsoft Office, and comes with a powerful array of tools and editing options for your presentation, not least working with 3D images. It's supported by a large community, so it's easy to find an array of additional templates. If there is a limitation it's that it's software you download and install rather than web-based, but any presentations created should be easily portable to the web if needed.

Adobe Spark  does things a bit differently, as rather than just use images it's geared toward video as well. This makes for potentially more powerful multimedia presentations, especially as Adobe also has a big selection of photos and images available for its users. There is a free tier for core features but requires a subscription for custom branding, personalized themes, and support.

Slides  comes with a lot of features in an easy-to-use interface, and involves setting up presentations using drag and drop into an existing grid. It's also internet-based so there's no software to download, and it only requires a browser to use and access. 

Presentation software FAQs

Which presentation software is best for you.

When deciding which presentation software to download and use, first consider what your actual needs are, as sometimes free platforms may only provide basic options, so if you need to use advanced tools you may find a paid platform is much more worthwhile. Additionally, free and budget software options can sometimes prove limited when it comes to the variety of tools available, while higher-end software can really cater for every need, so do ensure you have a good idea of which features you think you may require for your presentation needs.

How we tested the best presentation software

To test for the best presentation software we first set up an account with the relevant software platform, whether as a download or as an online service. We then tested the service to see how the software could be used for different purposes and in different situations. The aim was to push each software platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.

Read how we test, rate, and review products on TechRadar .

We've also featured the best alternatives to Microsoft Office .

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Nicholas Fearn is a freelance technology journalist and copywriter from the Welsh valleys. His work has appeared in publications such as the FT, the Independent, the Daily Telegraph, The Next Web, T3, Android Central, Computer Weekly, and many others. He also happens to be a diehard Mariah Carey fan!

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The best presentation software

These powerpoint alternatives go beyond the basics..

The latest presentation apps have made it easier than ever to format slides and create professional-looking slideshows without giving off a "this is a template" vibe. Even standard PowerPoint alternatives have updated key features to make it easier than ever to collaborate and create presentations quickly, so you can spend more time prepping for your actual presentation.

If, like me, you've been using Google Slides unquestioningly for years, it's a whole new world out there. The newest crop of online presentation tools go way beyond the classic slideshow experience, with new features to keep your audience's attention, streamline the creation process with AI, and turn slide decks into videos and interactive conversations.

I've been testing these apps for the past few years, and this time, I spent several days tinkering with the top presentation software solutions out there to bring you the best of the best.

Beautiful.ai for AI-powered design

Prezi for non-linear, conversational presentations

Powtoon for video presentations

Genially for interactive, presenter-less presentations

Pitch for collaborating with your team on presentations

Zoho Show for a simple presentation app

Gamma for generative AI features

What makes the best presentation app?

How we evaluate and test apps.

Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog .

When looking for the best presentation apps, I wanted utility players. After all, slideshows are used for just about everything, from pitch decks and product launches to class lectures and church sermons. With that in mind, here's what I was looking for:

Pre-built templates. The best presentation tools should have attractive, professional-looking templates to build presentations in a hurry.

Sharing and collaboration options. Whether you plan to share your webinar slides later, or you just want to collaborate with a coworker on a presentation, it should be easy to share files and collaborate in real-time.

Flexibility and customization options. Templates are great, but top presentation apps should enable you to customize just about everything—giving you the flexibility to build exactly what you need.

Affordability. Creating compelling presentations is important, but you shouldn't have to bust your budget to make it happen. With capable free tools on the market, affordability is a top consideration.

Standalone functionality. There's no reason to use multiple tools when one can do it all, so I didn't test any apps that require and work on top of another presentation app like PowerPoint or Google Slides.

Familiar, deck-based UI. For our purposes here, I only tested software that uses slides, with the familiar deck-based editor you expect from a "presentation" tool (versus, for example, a video creation app).

While many apps now offer AI features in one way or another, I found many of these features to be lacking still—they're often slow, struggle to pull in relevant imagery, and yield wildly inconsistent designs. For that reason, I opted not to make AI features a strict requirement (for now!), and I've still included apps that don't offer AI. (Of course, if you opt for one of those, you can still easily get AI-generated images from a separate tool and copy them into your presentation app of choice.)

Beyond that, I also looked for presentation apps that brought something unique to the table—features above and beyond what you can get for free from a legacy solution like PowerPoint or Google Slides. (And I opted not to test any brand new apps that are still in beta, since there are so many established options out there.)

Here's what my testing workflow looked like:

I went through any onboarding or guided tutorials.

I created a new deck, scanning through all available templates, noting how well-designed they were (and which were free versus paid).

I added new slides, deleted slides, edited text and images, and played around with other content types.

I changed presentation design settings, like color schemes and background images.

I reviewed and tested the sharing and collaboration options.

I tested out presenter view (when available).

After my first round of testing, I went back into the top performers to test any unique or niche features like AI, brand settings, interactive content, and more. With that, these are the best presentation apps I found—each one really brings something different or radically easy to the table.

The best presentation software: at a glance

The best free presentation software, canva (web, windows, mac, android, ios).

Canva pros:

Excellent free plan

Tons of amazing templates for all use cases

Feature-rich

Canva cons:

The Magic Design AI tool is still inconsistent and not super impressive

Canva offers one of the most robust free plans of all the presentation apps I tested. The app delays account creation until after you've created your first design, so you can get started building your presentation in seconds. Choose from an almost overwhelming number of beautiful templates (nearly all available for free), including those designed specifically for education or business use cases.

Anyone who's accidentally scrolled too far and been bumped to the next slide will appreciate Canva's editor interface, which eliminates that problem altogether with a smooth scroll that doesn't jump around. Choose from a handful of preset animations to add life to your presentations, or browse the library of audio and video files available to add. And Canva also has a number of options for sharing your presentation, including adding collaborators to your team, sharing directly to social media, and even via QR code.

Present directly from Canva, and let audience members submit their questions via Canva Live. Once you share a link to invite audience members to your presentation, they can send questions for you to answer. As the presenter, you'll see them pop up in your presenter view window, so you can keep the audience engaged and your presentation clear. Alternatively, record a presentation with a talking head bubble—you can even use an AI presenter here—to share remotely.

Canvas has added a number of AI-powered tools , but I wasn't super impressed by them yet. When I asked the Magic Design tool to generate a presentation from scratch, for example, the result was a bunch of unrelated images, inconsistent design, and surface-level copy. These features will likely improve in time, but for now, you're better off starting from one of Canva's many great templates.

Canva pricing: Free plan available; paid plans start at $119.99/year for 1 user and include additional features like Brand Kit, premium templates and stock assets, and additional AI-powered design tools.

The best presentation app for AI-powered design

Beautiful.ai (web, mac, windows).

Beautiful.ai pros:

True AI design

No fussing around with alignment

Still allows for customization

Beautiful.ai cons:

No free plan

Generative AI features aren't great yet

If you're like me, editing granular spacing issues is the absolute worst part of building a presentation. Beautiful.ai uses artificial intelligence to take a lot of the hassle and granular design requirements out of the presentation process, so you can focus on the content of a presentation without sacrificing professional design. If I needed to make presentations on a regular basis, this is the app I'd use.

Many apps have recently added AI design features, but Beautiful.ai has been doing it for years—and they've perfected the UX of AI design, ensuring the tool's reign as the most streamlined and user-friendly option for AI design.

The editor is a little different from most presentation apps, but it's still intuitive—and you'll start off with a quick two-minute tutorial. When creating a new slide, scroll through "inspiration slides" to find a layout you like; once you choose, the app will pull the layout and automatically adapt it to match the design of the rest of your presentation.

With 10 themes, several templated slides, over 40 fully-designed templates, and 23 different color palettes to choose from, Beautiful.ai strikes a perfect balance between automation and customization.

While Beautiful.ai doesn't offer a free plan, paid plans are reasonably priced and offer sharing and collaboration options that rival collab-focused apps like Google Slides. And speaking of Google, you can connect Beautiful.ai with Google Drive to save all your presentations there.

Note: I did test the newly released generative AI feature (called DesignerBot) and felt it wasn't much to write home about. It's great for adding individual slides to an existing presentation—automatically choosing the best layout and matching the design to the rest of the deck—but as with most other apps, it struggled to generate a quality presentation from scratch.

Beautiful.ai pricing: Plans start at $12/month for unlimited slides, AI content generation, viewer analytics, and more. Upgrade to a Team plan for $40/user/month to get extra collaboration and workspace features and custom brand controls.

If you're a founder looking for an AI presentation tool for your pitch deck, Slidebean is a great Beautiful.ai alternative for startups. The app offers a number of templates; a unique, content-first outline editor; and AI design help that you can toggle on or off for each slide. I didn't include it on the list mainly because of the price: the free plan is quite limited, and the paid all-access plan starts at $228/year.

The best presentation app for conversational presentations

Prezi (web, mac, windows, ios, android).

Prezi pros:

Doesn't restrict you to standard presentation structure

Lots of customization options

Prezi Video lets you display a presentation right over your webcam video

Prezi cons:

Steep learning curve

Struggling to squeeze information into a basic, linear presentation? Give Prezi a try. Unlike nearly all other presentation apps on the market, Prezi Present doesn't restrict the structure of your presentation to a straight line. The editor focuses on topics and subtopics and allows you to arrange them any way you want, so you can create a more conversational flow of information.

With the structural flexibility, you still get all the same customization features you expect from top presentation software, including fully-editable templates. There's a learning curve if you're unfamiliar with non-linear presentations, but templates offer a great jumping-off point, and Prezi's editor does a good job of making the process more approachable.

Plus, Prezi comes with two other apps: Prezi Design and Prezi Video. Prezi Video helps you take remote presentations to a new level. You can record a video where the presentation elements are displayed right over your webcam feed. Record and save the video to share later, or connect with your video conferencing tool of choice (including Zoom, Microsoft Teams, and Google Meet) to present live.

Prezi pricing: Free 14-day trial and a free plan that includes up to 5 visual projects; paid plans start at $5/month and include additional features like private presentations and Prezi Present.

The best presentation app for video presentations

Powtoon (web, ios, android).

Powtoon pros:

Timing automatically changes based on the content on the slide

Can toggle between slideshow and video

Can orient presentation as horizontal, vertical, or square

Powtoon cons:

Limited free plan

Powtoon makes it easy to create engaging videos by orienting the editor around a slide deck. Editing a Powtoon feels just like editing a presentation, but by the time you finish, you have a professional video. 

You can edit your slides at any time, and when you hit play, a video plays through your deck—the feel is almost like an animated explainer video. Each slide includes the animations you choose and takes up as much time as is needed based on the content on the slide. Powtoon figures the timing automatically, and you can see in the bottom-right of the editor how much time is used on your current slide versus the total presentation. If you ever want to present as a slide deck, just toggle between Slideshow and Movie.

You'll likely need to subscribe to a paid plan to get the most out of Powtoon—like creating videos longer than three minutes, downloading them as MP4 files, and white-labeling your presentations—but doing so won't break the bank. Plus, you'll unlock tons of templates complete with animations and soundtracks.

One of my favorite Powtoon features is the ability to orient your video: you can choose horizontal orientation (like a normal presentation) or opt for vertical (for mobile) or square (for social media). When your presentation is ready, you can publish straight to YouTube, Wistia, Facebook Ads, and any number of other locations.

Powtoon pricing: Limited free plan available; paid plans start at $20/month and include white-labeling, priority support, additional storage, and more.

The best presentation app for interactive presentations

Genially (web).

Genially pros:

Don't need a presenter (it's interactive)

You can set universal branding guidelines

Unlimited creations on the free plan

Genially cons:

Free plan has some limitations worth looking into (e.g., can only make public presentations)

While many presentation apps are built for presenter-led decks, Genially 's interactive features and animated templates make it easy to build a self-led presentation. A variety of interactive buttons allow you to show viewers additional context on hover, have them skip to any page of your deck, and let them navigate to external links.

This presentation program offers a bunch of searchable templates, including some for business proposals, reports, social media presentations, and more (though most of those are available on premium plans only). Genially also includes Smart blocks —templated blocks of content for elements like data visualizations and image galleries.

My favorite feature is the brand settings. Premium users can set universal branding guidelines that include your logo, color scheme, fonts, images, and backgrounds, among other options. Think of them like a custom template, created and customized by you, that the whole team can use. Once set, your team can easily create on-brand presentations that automatically apply your brand settings, without even thinking about it.

Plus, Genially supports additional content like training materials, infographics, and interactive images—all subject to your brand presets.

Genially pricing: Free plan available with unlimited creations and views and access to templates; paid plans start at $7.49/month and include additional download options, privacy controls, offline viewing, premium templates, and more.

The best presentation app for collaborating with your team

Pitch (web, mac, windows, ios, android).

Pitch pros:

Google levels of collaboration

Assign slides to specific team members

Start live video calls straight from decks

Pitch cons:

User interface is a little different than you're used to

Need to collaborate on presentations with your team? Pitch is a Google Slides alternative that gets the job done. As far as decks go, Pitch includes all the beautifully-designed templates, customizability, and ease of use you expect from a top-notch presentation tool. But the app really shines when you add your team.

The right-hand sidebar is all about project management and collaboration: you can set and update the status of your deck, assign entire presentations or individual slides to team members, plus comment, react, or add notes. Save custom templates to make future presentations even easier and faster.

You can also invite collaborators from outside your company to work with you on individual decks. And if you opt for a paid plan, Pitch introduces workspace roles, shared private folders, and version history.

The "Go live" feature is a personal favorite—with just a click on the camera icon in the top-right, you can start a live video call. Any team members who open the presentation can hop in and collaborate in real-time. 

Pitch pricing: Free plan offers unlimited presentations, custom templates, and live video collaboration; paid plans start at $8/user/month for additional workspace features, presentation analytics, and more.

The best simple presentation app

Zoho show (web, ios, android, chrome).

Zoho Show pros:

Simple and easy to use

Version history and ability to lock slides

Completely free

Zoho Show cons:

Templates are pretty basic

If you're looking for a simple, yet capable presentation app that's a step up from Google Slides, Zoho Show is a great option. It's completely free to use, offers a clean, intuitive editor, and includes a number of great templates.

While the handful of "Themes" offered are on the basic side, Zoho templates boast a more modern and professional design than much of what Google Slides or PowerPoint offer. And I love that you can set the font and color scheme for the whole template, right from the start.

The app doesn't skimp on collaboration or shareability either. You can invite collaborators via email or shareable link, and comments and version history make it easy to work together on presentations. Once you're ready to share, you can even broadcast your presentation to a remote audience right from within Zoho. Plus, you can one-click lock slides to prevent any more editing or hide individual slides to customize your presentation for different audiences.

You can even connect Zoho Show to Zapier , so you can do things like automatically create a presentation when something happens in one of the other apps you use most.

Zapier is the leader in workflow automation—integrating with 6,000+ apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization's technology stack. Learn more .

Zoho Show pricing: Free

The best presentation app for generative AI

Gamma (web).

Gamma pros:

Creates fully fleshed-out presentations from a prompt

Chatbot-like experience

Can still manually edit the presentation

Gamma cons:

Not as much granular customization

I tested a lot of apps claiming to use AI to up your presentation game, and Gamma 's generative features were head and shoulders above the crowd.

Simply give the app a topic—or upload an outline, notes, or any other document or article—approve the outline, and pick a theme. The app will take it from there and create a fully fleshed-out presentation. It's far from perfect, but Gamma produced the most useful jumping-off point of all the AI presentation apps I tested. 

Here's the key: Gamma is much more geared toward the iterative, chatbot experience familiar to ChatGPT users. Click on the Edit with AI button at the top of the right-hand menu to open the chat, and you'll see suggested prompts—or you can type in your own requests for how Gamma should alter the presentation.

Once you've done all you can with prompts, simply close the chat box to manually add the finishing touches. While you do sacrifice some granular customizability in exchange for the AI features, you can still choose your visual theme, change slide layouts, format text, and add any images, videos, or even app and web content.

Gamma pricing: Free plan includes unlimited users, 1 custom theme, 400 AI deck credits, and basic view analytics; upgrade to the Pro plan ("coming soon," as of this writing) for $10/user/month to get additional AI credits, advanced view analytics, custom fonts, and more.

What about the old standbys?

You might notice a few major presentation players aren't on this list, including OGs Microsoft PowerPoint, Apple Keynote, and Google Slides. These apps are perfectly adequate for creating basic presentations, and they're free if you have a Windows or Mac device or a Google account.

I didn't include them on the list because the presentation space has really developed in the last several years, and after testing them out, I found these behemoths haven't kept pace. If they weren't made by Microsoft/Apple/Google, I might not even be mentioning them. They're pretty basic tools, they're behind the curve when it comes to templates (both quantity and design), and they don't offer any uniquely valuable features like robust team collaboration, branding controls, video, and so on.

Some of these companies (think: Microsoft and Google) are openly working on some pretty impressive-sounding AI features, but they haven't been widely released to the public yet. Rest assured, I'm watching this space, and the next time we update this article, I'll retest tools like PowerPoint and Google Slides to see what new features are available.

In any case, if you're reading this, you're probably looking for an alternative that allows you to move away from one of the big 3, and as the presentation platforms featured above show, there's a ton to gain—in terms of features, usability, and more—when you do.

Related reading:

8 Canva AI tools to improve your design workflow

The best online whiteboards for collaboration

How to share a presentation on Zoom without sharing your browser tabs and address bar

This post was originally published in October 2014 and has since been updated with contributions from Danny Schreiber, Matthew Guay, Andrew Kunesh, and Krystina Martinez. The most recent update was in May 2023.

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Kiera Abbamonte

Kiera’s a content writer who helps SaaS and eCommerce companies connect with customers and reach new audiences. Located in Boston, MA, she loves cinnamon coffee and a good baseball game. Catch up with her on Twitter @Kieraabbamonte.

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Fresh Perspectives on Software Product Development

The Silicon Review 17 April, 2024

In today's fast-paced business environment, software companies face immense pressure to develop innovative products that rapidly meet evolving customer needs. However, traditional sequential product development approaches like waterfall make it difficult to adapt to change and deliver value quickly. To overcome these challenges, leading software firms are adopting new strategies and methodologies focused on driving growth and innovation.

This article explores some of the most influential modern approaches to software product development. Key themes include increased customer focus, rapid experimentation and iteration, cross-functional collaboration, and leveraging data to make decisions. By embracing these innovative techniques, companies such as https://spd.tech/ can create products users love while significantly accelerating time-to-market. A culture of innovation and flexibility is critical for any software business hoping to thrive in the modern digital landscape.

Agile Methodologies

Agile methodologies like Scrum, Kanban, and Lean help software teams adapt quickly, deliver faster, and build products that customers love.

Scrum is a framework for developing, delivering, and sustaining complex products. It uses fixed-length sprints, daily standups, prioritized backlogs, and empowered teams to build software iteratively. Key roles include the Scrum Master, who facilitates events and removes blockers, and the Product Owner, who manages the backlog. Scrum provides transparency, inspection, and adaptation throughout development.

Kanban is a workflow management method that utilizes a pull system focusing on just-in-time delivery. Kanban boards with columns for various stages of work provide visibility into progress. Work-in-progress limits, continuous delivery, and evolution of processes help optimize flow. Kanban promotes incremental change, flexibility, and efficiency.

Lean software development applies Lean manufacturing principles like reducing waste and optimizing flow to software projects. Techniques include value stream mapping, small batch sizes, continuous improvement, fast feedback, and empowering teams. The goal is to build quality in, defer commitments, deliver fast, respect people, and optimize the whole. Lean helps eliminate waste, improve speed, and satisfy customers.

Design Thinking

Design thinking is a human-centered approach to innovation that focuses on understanding users' needs, rapidly generating and testing ideas, and iterating based on feedback. It involves five key phases:

The first step is gaining empathy for the user and understanding their needs, motivations, behaviors, and pain points through research techniques like interviews, surveys, observation, and more. Developing deep user empathy provides critical insights that inform every subsequent step.

Next, synthesize the learnings from the empathy phase to define the core problems you seek to address. Reframe the issues as "How might we..." to inspire creative solutions. Prioritize which problems to tackle first based on user needs and business goals.

During ideation, rapidly brainstorm as many creative solutions as possible to the problems identified. Encourage wild ideas and defer judgment. Build on others' ideas and go for quantity. Ideation techniques like brainstorming and bodystorming harness the creative power of teams.

Choose the most promising ideas and create simple prototypes to bring solutions to life. Prototypes can range from role-playing scenarios to sketches to coded demos. The goal is to get feedback so the solution can be iterated quickly. Fail fast and cheap.

Test the prototypes with real users. Observe how they interact and gather feedback on what they like, dislike, and ways to improve. Testing reveals flaws and opportunities early so the product can evolve. Design thinking thrives on this rapid build-measure-learn loop.

Design thinking unlocks creative solutions that solve real problems by focusing on users and iterating rapidly. The collaborative, experimental process results in products that deliver meaningful value.

Customer-Driven Development

Companies that want to build innovative software products must take a customer-driven approach. This means involving actual users and customers from the beginning of the product development process.

Rather than making assumptions about what customers want, innovative companies actively seek out customer feedback. They conduct user research, including surveys, interviews, focus groups, and usability studies. This helps them deeply understand customer needs, frustrations, and desires.

Customer-driven development utilizes minimum viable products (MVPs). MVPs are early product prototypes with just enough features to be usable. Companies get MVPs in front of real customers quickly to garner feedback. Using this feedback, companies refine and iterate on the product.

The goal is to build a product that genuinely delights customers. With rapid iterations guided by customer insights, innovative companies are likelier to create software users love. Customer-driven development reduces risk and results in products that achieve product-market fit.

Cross-Functional Teams

Collaboration between departments is crucial in software product development. Cross-functional teams allow for more diverse perspectives and increased efficiency. By bringing together experts from different domains, such as engineering, design, product management, and marketing, teams can work in tandem toward a shared goal.

Cross-functional teams encourage knowledge sharing across disciplines. For example, engineers gain insight into user needs from designers, while marketers better understand technical constraints. This prevents siloed thinking and creates products that balance business, user, and technical considerations. Team members play off each other's strengths instead of operating in isolation.

With a cross-functional structure, projects move faster due to improved coordination. When team members have visibility into interconnected workstreams, they can identify dependencies and blockers early. Issues surface and resolve quickly before slowing down other members. Teams should spend more time duplicating efforts or waiting on deliverables from separate departments.

Overall, cross-functional collaboration enables organizations to build better products that solve real problems for users. By facilitating the exchange of diverse perspectives, companies can drive innovation and quickly adapt products based on learning. Cross-functional teams exemplify the collaborative culture required for successful software development in today's fast-paced markets.

Data-Informed Decisions

Data and analytics have become crucial for product development teams to make informed decisions. Instead of depending on assumptions or gut feelings, data provides objective insights into what genuinely resonates with users.

To measure success, it's essential to establish key performance indicators (KPIs) earlier in the product development process. These metrics may include daily active users, retention rates, conversion rates, churn, net promoter scores, and more. Robust analytics capabilities enable teams to segment users, reveal behavioral patterns, and identify opportunities.

A/B testing is a valuable methodology for rapid experimentation and optimization. By testing variations of features, flows, pricing, messaging, etc., product teams can iterate based on actual user data. This reduces risk and ensures product-market fit. Funnels and user flows should be analyzed to remove friction and bottlenecks.

Cohort analysis provides valuable longitudinal data on how user segments behave over time. Teams can identify signs of churn and respond appropriately to improve retention. Surveys and user feedback are essential for understanding user needs and preferences, enabling teams to design better products.

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InfoQ Homepage News Thoughtworks’ VP of Data and AI Shares Insights for Building a Robust Data Product at QCon London

Thoughtworks’ VP of Data and AI Shares Insights for Building a Robust Data Product at QCon London

Apr 17, 2024 3 min read

Olimpiu Pop

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During his QCon London presentation, Danilo Sato , vice president of data & AI at Thoughtworks, reemphasized the importance of using domain-driven design and Team Topologies principles when implementing data products. This ensures effective data encapsulation in a more complex landscape where data responsibilities are "shifting left" towards the developer.

Cassie Shum , the host for the Architectures You've Always Wondered About conference track , mentioned during the conference:

Given the importance of data today with everybody moving towards AI, I cannot imagine how this presentation would not be part of the track.

Sato started the presentation by walking through several data architectures from different industries (from traditional to streaming), stressing that all have the familiar components: ingestion (batch or stream), data pipelines, storage, consumers and analytics.

Moreover, the two "worlds" of the data universe - the operational and the analytical world - are moving closer together. He underlined the importance of using the concepts of data products rather than the underlying technologies: "architect for data products or with products" meaning treating data entities like real products with versioning and contracts.

Sato pointed out that the technical landscape evolved from the simple decisions of the 2000s when you had just to choose what DBMS you were going to use to an ever-growing landscape that now is identified as Machine Learning AI and Data (MAD) . Regardless of the evolution, he underlined: " modelling is still hard ", especially as the usefulness of the model depends on the problem its users are trying to solve, and there is no way of objectively evaluating its efficiency.

George E.P. Box : All models are wrong, but some are useful

Starting from Gregor Hohpe ’s " architect elevator " concept – that states an architect should be able to communicate at different levels of a company from the vision to the nitty gritty implementation details – Sato introduced the data architecture concerns to bear in mind from the bottom, upwards.

The bottom level refers to the data that flows within a system . Although historically, it was acceptable to break encapsulation, e.g. "Give me access to data, and I will handle the analytics" when thinking from the product perspective, there are more aspects to consider than just the operational aspects like volume, velocity, consistency, availability, latency or access patterns.

The analytical side refers more to the data product, the socio-technical approach to managing and sharing data.

The data needs to be more encapsulated, with input, output and control ports that handle the data flow, and also the provision of a versionable data product specification. If the data within the systems are well encapsulated, you can even choose to replace the underlying database without any impact on the outside world. As usual with architectural decisions, there are trade-offs to consider when deciding what type of database to use for implementation.

The middle level refers to the data that flows between systems. At this stage, decisions made have a wider impact. Exposing data for other systems creates a contract that needs to be respected, i.e. this exposes an API of your data product. Among the points that should be considered as part of the data contract are the data formats supported, cross-organisation standards, the schema for the data, the metadata and discoverability.

When talking about data in motion, there are two major paradigms: batch(a bounded data set for the period) and streaming(an infinite data set). For the last one, you need to add extra control in case data arrives late or fails to process. The data mesh book mentions three types of data products: source-aligned data products, aggregated data products, and consumer-aligned data products.

The highest level refers to the enterprise-level focus of organisational structure and data governance. At this level, there is more about how the business is organised, which are those domains and who owns them, and the scenes between those domains. The strategic design from DDD helps in responding to these questions.

Moving to a decentralized model will require ensuring that the data product is owned for the longer term, even though a team might own multiple products. A self-service platform is key to implementing cohesive data products. It will allow for avoiding heterogeneous approaches when building the products and make governance implementation easier.

At the enterprise level, it is important to speak also about data governance: how does the company deal with ownership, accessibility, security and data quality? Given that governance is also about the people and processes, Sato points to Team Topologies as an inspiration for how to organise teams around data.

He concluded by stating, "Thinking about data is a lot of things: data in the system, between systems and at the enterprise level."

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Google Cloud Next 2024: Everything announced so far

Google’s Cloud Next 2024 event takes place in Las Vegas through Thursday, and that means lots of new cloud-focused news on everything from Gemini, Google’s AI-powered chatbot , to AI to devops and security. Last year’s event was the first in-person Cloud Next since 2019, and Google took to the stage to show off its ongoing dedication to AI with its Duet AI for Gmail and many other debuts , including expansion of generative AI to its security product line and other enterprise-focused updates and debuts .

Don’t have time to watch the full archive of Google’s keynote event ? That’s OK; we’ve summed up the most important parts of the event below, with additional details from the TechCrunch team on the ground at the event. And Tuesday’s updates weren’t the only things Google made available to non-attendees — Wednesday’s developer-focused stream started at 10:30 a.m. PT .

Google Vids

Leveraging AI to help customers develop creative content is something Big Tech is looking for, and Tuesday, Google introduced its version. Google Vids, a new AI-fueled video creation tool , is the latest feature added to the Google Workspace.

Here’s how it works: Google claims users can make videos alongside other Workspace tools like Docs and Sheets. The editing, writing and production is all there. You also can collaborate with colleagues in real time within Google Vids. Read more

Gemini Code Assist

After reading about Google’s new Gemini Code Assist , an enterprise-focused AI code completion and assistance tool, you may be asking yourself if that sounds familiar. And you would be correct. TechCrunch Senior Editor Frederic Lardinois writes that “Google previously offered a similar service under the now-defunct Duet AI branding.” Then Gemini came along. Code Assist is a direct competitor to GitHub’s Copilot Enterprise. Here’s why

And to put Gemini Code Assist into context, Alex Wilhelm breaks down its competition with Copilot, and its potential risks and benefits to developers, in the latest TechCrunch Minute episode.

Google Workspace

Image Credits: Google

Among the new features are voice prompts to kick off the AI-based “Help me write” feature in Gmail while on the go . Another one for Gmail includes a way to instantly turn rough email drafts into a more polished email. Over on Sheets, you can send out a customizable alert when a certain field changes. Meanwhile, a new set of templates make starting a new spreadsheet easier. For the Doc lovers, there is support for tabs now. This is good because, according to the company, you can “organize information in a single document instead of linking to multiple documents or searching through Drive.” Of course, subscribers get the goodies first. Read more

Google also seems to have plans to monetize two of its new AI features for the Google Workspace productivity suite. This will look like $10/month/user add-on packages. One will be for the new AI meetings and messaging add-on that takes notes for you, provides meeting summaries and translates content into 69 languages. The other is for the introduced AI security package, which helps admins keep Google Workspace content more secure. Read more

In February, Google announced an image generator built into Gemini, Google’s AI-powered chatbot. The company pulled it shortly after it was found to be randomly injecting gender and racial diversity into prompts about people. This resulted in some offensive inaccuracies. While we waited for an eventual re-release, Google came out with the enhanced image-generating tool, Imagen 2 . This is inside its Vertex AI developer platform and has more of a focus on enterprise. Imagen 2 is now generally available and comes with some fun new capabilities, including inpainting and outpainting. There’s also what Google’s calling “text-to-live images” where you  can now create short, four-second videos from text prompts, along the lines of AI-powered clip generation tools like Runway ,  Pika  and  Irreverent Labs . Read more

Vertex AI Agent Builder

We can all use a little bit of help, right? Meet Google’s Vertex AI Agent Builder, a new tool to help companies build AI agents.

“Vertex AI Agent Builder allows people to very easily and quickly build conversational agents,” Google Cloud CEO Thomas Kurian said. “You can build and deploy production-ready, generative AI-powered conversational agents and instruct and guide them the same way that you do humans to improve the quality and correctness of answers from models.”

To do this, the company uses a process called “grounding,” where the answers are tied to something considered to be a reliable source. In this case, it’s relying on Google Search (which in reality could or could not be accurate). Read more

Gemini comes to databases

Google calls Gemini in Databases a collection of features that “simplify all aspects of the database journey.” In less jargony language, it’s a bundle of AI-powered, developer-focused tools for Google Cloud customers who are creating, monitoring and migrating app databases. Read more

Google renews its focus on data sovereignty

Image Credits: MirageC / Getty Images

Google has offered cloud sovereignties before, but now it is focused more on partnerships rather than building them out on their own. Read more

Security tools get some AI love

Image Credits: Getty Images

Google jumps on board the productizing generative AI-powered security tool train with a number of new products and features aimed at large companies. Those include Threat Intelligence, which can analyze large portions of potentially malicious code. It also lets users perform natural language searches for ongoing threats or indicators of compromise. Another is Chronicle, Google’s cybersecurity telemetry offering for cloud customers to assist with cybersecurity investigations. The third is the enterprise cybersecurity and risk management suite Security Command Center. Read more

Nvidia’s Blackwell platform

One of the anticipated announcements is Nvidia’s next-generation Blackwell platform coming to Google Cloud in early 2025. Yes, that seems so far away. However, here is what to look forward to: support for the high-performance Nvidia HGX B200 for AI and HPC workloads and GB200 NBL72 for large language model (LLM) training. Oh, and we can reveal that the GB200 servers will be liquid-cooled. Read more

Chrome Enterprise Premium

Meanwhile, Google is expanding its Chrome Enterprise product suite with the launch of Chrome Enterprise Premium . What’s new here is that it mainly pertains mostly to security capabilities of the existing service, based on the insight that browsers are now the endpoints where most of the high-value work inside a company is done. Read more

Gemini 1.5 Pro

Everyone can use a “half” every now and again, and Google obliges with Gemini 1.5 Pro. This, Kyle Wiggers writes, is “Google’s most capable generative AI model,” and is now available in public preview on Vertex AI, Google’s enterprise-focused AI development platform. Here’s what you get for that half: T he amount of context that it can process, which is from 128,000 tokens up to 1 million tokens, where “tokens” refers to subdivided bits of raw data (like the syllables “fan,” “tas” and “tic” in the word “fantastic”). Read more

Open source tools

At Google Cloud Next 2024, the company debuted a number of open source tools primarily aimed at supporting generative AI projects and infrastructure. One is Max Diffusion, which is a collection of reference implementations of various diffusion models that run on XLA, or Accelerated Linear Algebra, devices. Then there is JetStream, a new engine to run generative AI models. The third is MaxTest, a collection of text-generating AI models targeting TPUs and Nvidia GPUs in the cloud. Read more

We don’t know a lot about this one, however, here is what we do know : Google Cloud joins AWS and Azure in announcing its first custom-built Arm processor, dubbed Axion. Frederic Lardinois writes that “based on Arm’s Neoverse 2 designs, Google says its Axion instances offer 30% better performance than other Arm-based instances from competitors like AWS and Microsoft and up to 50% better performance and 60% better energy efficiency than comparable X86-based instances.” Read more

The entire Google Cloud Next keynote

If all of that isn’t enough of an AI and cloud update deluge, you can watch the entire event keynote via the embed below.

Google Cloud Next’s developer keynote

On Wednesday, Google held a separate keynote for developers . They offered a deeper dive into the ins and outs of a number of tools outlined during the Tuesday keynote, including Gemini Cloud Assist, using AI for product recommendations and chat agents, ending with a showcase from Hugging Face. You can check out the full keynote below.