• Technical Support
  • Find My Rep

You are here

Business Research

Business Research A Guide to Planning, Conducting, and Reporting Your Study

  • Donald R. Cooper
  • Description

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email [email protected] . Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html .

For assistance with your order: Please email us at [email protected] or connect with your SAGE representative.

SAGE 2455 Teller Road Thousand Oaks, CA 91320 www.sagepub.com


SAGE edge for Instructors , supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.  

  • Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
  • Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included. 
  • Multimedia content includes original SAGE videos that appeal to students with different learning styles.
  • Lecture notes summarize key concepts by chapter to help you prepare for lectures and class discussions.
  • Course cartridge for easy LMS integration is included. 
  • Author selected video, cases and data sets from SAGE Business Research

SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.

  • Mobile-friendly eFlashcards strengthen understanding of key terms and concepts. 
  • Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
  • Chapter summaries with learning objectives reinforce the most important material.
  • Interactive exercises and meaningful Web links facilitate student use of Internet resources, further exploration of topics, and responses to critical thinking questions.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.  

“ Business Research: A Guide to Planning, Conducting, and Reporting Your Study is a worthy entry into this field of research texts. It provides a carefully thought out and tightly organized plan for conducting research across a variety of business and non-business fields. Rather than a cook book, it presents a sound theoretical approach to doing research firmly grounded in an understanding of the scientific method. It carries the student from problem inception to finished report in a highly readable and entertaining way. It can be recommended to any instructor who wants a text for a research methods course that is flexible and easy to use.”

“Donald Cooper provides a roadmap for success by supplying his readers with the essential tools needed to succeed in conducting and reporting research in the ever changing business environment we live in today.”

“This book provides clear, concise and practical guides to the whole research process from beginning to end. It is an effective reference for students and anyone learning how to do research. It covers each and every step of the research process thoroughly from exploring research question and problem all the way to writing the results.”

“An excellent guide for the novice or experienced researcher. This book is written with scholarship, integrity, and intelligence. The author has provided an excellent writing style and examples.  The material is easy to understand and presented in a fashion that students will enjoy.”

“I believe this to be a vast improvement over traditional research texts. The language is easy to understand making the work more accessible to students.”

“[Cooper] provides the step-by-step research process and explains the relevance and importance of each step. Additionally, the use and write-up of the data to inform readers of research is critical.”

“This text provides a comprehensive coverage on business research.”

“The textbook helps the serious researcher think better about research design.”


  • The only book to offer a simplified design, including both qualitative research and mixed designs, providing a useful and valuable resource for all students.
  • Design matrix and three sets of questions narrow down the most appropriate design methods , allowing readers to begin their research projects with greater efficiency.  
  • Unique Statistical Decision Trees enable students to bypass the typical statistics chapters and select the appropriate analysis based on prior learning, thus lessening anxiety surrounding complex research assignments. 
  • Real world case studies blend business research within the context of successful organizations to detail business research challenges within a broad array of examples.
  • Global narrative highlights a wide spectrum of business research challenges. 
  • A concise and effective APA style how-to guide with over 26 exhibits that includes writing examples using permissions for articles and a 2016 thesis.
  • Robust pedagogical features include learning objectives, key terms, discussion questions, comparison tables for a business report vs. an academic report, and over 500 references.
  • An appendix includes an example of an original PowerPoint Business Research Proposal.   

Sample Materials & Chapters

2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology

8. Experimental Designs

For instructors

Select a purchasing option.

Shipped Options:

BUNDLE: Cooper: Business Research (Paperback) + Winter: A Crash Course in Statistics (Paperback)

BUNDLE: Cooper: Business Research (Paperback) + Gujarati: Linear Regression (Paperback)

  • More Bundle Options

scope of business research pdf

25,000+ students realised their study abroad dream with us. Take the first step today

Here’s your new year gift, one app for all your, study abroad needs, start your journey, track your progress, grow with the community and so much more.

scope of business research pdf

Verification Code

An OTP has been sent to your registered mobile no. Please verify

scope of business research pdf

Thanks for your comment !

Our team will review it before it's shown to our readers.

scope of business research pdf

Business Research: Types, Methods, Examples

' src=

  • Updated on  
  • Jan 29, 2024

business research

Ever wondered what it takes to build a flourishing business ? Aiming to provide maximum sales and profit, business research helps you to gather comprehensive information about your business and accordingly make relevant changes if required. So, in this process of being successful, we gather all types of data to better define our strategies and understand what products or services customers want. And in case, you’re planning to expand your business, research can help you determine your odds of positive results. In this blog, we’ll help you understand the basics of research and analysis .

“Whoever gets closer to the customer, wins.” – Bernadette Jiwa

This Blog Includes:

What is business research, business research example, importance of business research, types & methods, focus groups , case study research , ethnographic research, survey , correlation research , experimental research , advantages and disadvantages of business research, scope of business research, role of business research, business research books, business research report, top 10 tools for business research, business research partners, top 10 business research topics, career prospects , [bonus] best mba colleges in the world.

Business Research can be simply defined as a process of gathering comprehensive data and information on all the areas of business and incorporating this information for sales and profit maximization. If you are wondering what is Business Research, it is a systematic management activity helping companies to determine which product will be most profitable for companies to produce. Also, there are multiple steps in conducting research, with each thoroughly reviewed to ensure that the best decision is made for the company as a whole.

Also Read: Scope of MBA in International Business

Let’s say there’s an automobile company that is planning to launch a car that runs on CNG. To promote cleaner fuel, the company will be involved in developing different plans and strategies to identify the demand for the car they intend to launch. Other than this, the company will also look for competitors, and the target audience, keeping in mind the distribution of CNG in India. Hence the research is conducted on various ideas to formulate a sustainable and more efficient design. 

When it comes to the question of why Business Research is important, it has an essential role to play in varied areas of business. Here are some of the reasons describing the importance of Business Research:

  • It helps businesses gain better insights into their target customer’s preferences, buying patterns, pain points, as well as demographics.
  • Business Research also provides businesses with a detailed overview of their target markets, what’s in trend, as well as market demand.
  • By studying consumers’ buying patterns and preferences as well as market trends and demands with the help of business research, businesses can effectively and efficiently curate the best possible plans and strategies accordingly.
  • The importance of business research also lies in highlighting the areas where unnecessary costs can be minimized and those areas in a business which need more attention and can bring in more customers and hence boost profits.
  • Businesses can constantly innovate as per their customers’ preferences and interests and keep their attention on the brand.
  • Business Research also plays the role of a catalyst as it helps businesses thrive in their markets by capturing all the available opportunities and also meeting the needs and preferences of their customers.

Also Read: Business Analyst vs Data Analyst

scope of business research pdf

Business research plays an important role in the business intelligence process. This is usually conducted to determine if a company can succeed in a new region through competitive analyses and a better marketing approach. Due to this, this broad field has been distinguished into two types namely, Qualitative Research and Quantitative Research Method.

Here are the most important types of Business Research :

Qualitative Research Methods 

It involves putting open-ended questions to the audience through different channels of communication to understand why researchers think in a particular manner. Stress is laid on understanding the intent, attitude, and beliefs to figure out the behaviour and response of the customers. Moreover, the goal of Qualitative Business Research is to get in-depth knowledge about the subjects of the research. Moreover, qualitative research enables us to put the perspective of the consumer in front of the researcher so that we can understand and see the alignment of the ideas between the market and the business. 

The data collected in this type of business research is by the following methods:  

  • Interviews 
  • Case Study 
  • Ethnographic Research 
  • Website Visitor Profiling 
  • Content Analysis 

Also Read: Study MBA in Music Business at Berklee College of Music!

Let us take a detailed look at some of the ways-

Interviews and surveys are similar. The only difference lies in the fact that the responder can put a question in an interview whilst it is not possible during a survey. Through interviews, it is easier to understand the detailed perspective of the person concerning the subject of research. A mobile brand researched to understand why certain colours are preferred by male and female customers. The research revealed that since red is assumed to be a feminine colour, it is more preferred by females than males. 

Focus groups are a type of business research that involves only a set of individuals. Each selected individual represents a particular category of the target market. The major difference between interviews and focus groups is the number of people that it involves. To launch a new product for a particular group of society, focus groups prove to be the best way to understand the needs of the local audience. 

For example, Tesla decides to launch their latest car model in India. The company, therefore, will require feedback from the Indian audience only.

Did you know? Amazon, the internet giant changed its payment strategy to enter the Indian market. Since the Indian economy was not entirely ready for online modes of payment, amazon introduced a new payment method and came up with ‘ cash on delivery ’ to gain consumers’ trust.

One of the most effective ways for business research is conducting case studies. With the motive to understand customer satisfaction, challenges that usually the customers face while using the product and hence, providing them with the right solution can be achieved by analysing data secured through data secured by case studies. Case study researchers are conducted in many fields of business that ultimately aid organisations in improving their products or services. 

Ethnographic Research refers to understanding people as a whole. One must be able to grok their consumers or target audience which will help identify patterns, flaws, etc. Ethnography is a branch of anthropology that is the study of what elements or features make us humans. How did people live? What aspect made us so dependent on smartphones and technology? Why would people buy one product over the other? It refers to asking questions about lifestyle, communities, etc., and trying to gain insight into consumer behaviour and buying patterns.

For example, consider a random product. Are people looking for that product? Do they need it? Is it a necessity or a luxury? Which class of people are most likely to buy it? People often cannot comprehend what they are looking for. Gaining different perceptions can help us tailor our products accordingly to the consumers. Who would have thought that the majority of humans will need face masks for survival?

Also Read: How to Become a Research Analyst?

Quantitative Research Methods 

With the employment of mathematical, statistical and computational techniques, quantitative research is carried out to deal with numbers. This systematical empirical investigation starts with the acquisition of the data and then moves on to analyzing it with the help of different tools. The goal is to identify clientele and then meet the targets of the audience. As the method of business research employs a questionnaire to determine the audience’s response, the questions are built around the idea that the audience knows about the product or the services that the firm offers. Some of the key questions answered in quantitative research methods include, who is connected with your network, how they qualify for the ‘product’ or how regularly they visit your website.

The data is collected based on the following research:

  • Correlational
  • Online 
  • Casual Comparative 
  • Experimental 

It is the most common method under quantitative research via which a huge amount of data can be collected concerning a product or service. A common set of questions are asked to the people and they are asked to provide their inputs. To understand the nature of the market in-depth, this method is massively used by leading organisations all across the globe. Analysing data recorded through service helps organisations make suitable decisions.

Under this research, usually two entities are put together to examine the impact they create on each other. As suggested by the name it is the best process to understand patterns, relationships and trends. the data grasped through correlation research is generally combined with other tools as one cannot achieve a firm conclusion using this type of business research.  

Experimental research is purely based on proving a particular theory that is pre-assumed. True experimental research companies can understand varied behavioural traits of the customers that further assist them in generating more revenue. Exposing a set of audience to common parameters, their behaviour is recorded and hence analysed. This can be understood as the main basis of the experimental research. 

Also Read: Scope of Operation Research

There are certain pros and cons of business research that you must know about. Here are the advantages and disadvantages of Business Research.

Advantages of Business Research

  • Business Research plays the role of a catalyst in identifying potential threats, issues as well as opportunities .
  • It provides a detailed analysis of customers and the target audience , thus helping in building better relationships with one’s audience and capturing the areas which we might be missing out on.
  • It also anticipates future problems thus the enterprise is able to tackle those uncertainties and prepare for them beforehand.
  • It keeps a continuous track of competition in the market and gives businesses the scope to come up with better strategies to tackle their competitors.
  • Business Research also conducts a thorough cost analysis thus helping the company efficiently manage resources and allocate them in an optimal manner.
  • It keeps you updated with the latest trends and competitor analysis .

Disadvantages of Business Research

  • Business Research can be expensive and time-consuming .
  • It also has the danger of being assumptive and imprecise at times , because the focus groups might be small or can be highly based on assumptions.
  • The market is ever-changing and ever-evolving and capturing the right trends or anticipating them can constitute a complicated process for business research.

Also Read: Types of Research Design

The process of business research can be as comprehensive and as detailed as a business wants it to be. Generally, a company takes up research with a certain aim or hypothesis in order to figure out the issues, opportunities and trends and how they can be leveraged in the best way.

Here is the step-by-step process of Business Research:

  • Identifying the Opportunity or Problem – To begin with the research, we first need to know what is the problem or the opportunity we would be leveraging on. It can be a popular trend or a common problem that a business is facing and can potentially become the headstart for the research process. Once you know the problem or the opportunity, go ahead with giving an understandable statement of what it’s about, what the hypothesis of the research will be as well as its objectives.
  • Decide and Plan the Research Design – The next step in the business research process to find the right research design which suits the objectives and overall plan of the research. The most popular research designs are Quantitative and Qualitative Research.
  • Determining the Research Method – The research design is closely connected to the research method since both qualitative and quantitative research designs have different methods for data collection, analysis, amongst others. So, once you have put a finger on what the right research design will be, go ahead with finding the right research method as per the plan, types of data collection, objective, costs involved, and other determining factors.
  • Collect Data – Utilizing the research method and design, the next step in the business research process is to collect data and assimilate it.
  • Data Analysis and Evaluation – After assimilating the data required, the data analysis will take place to gather all the observations and findings.
  • Communicate Results – The presentation of the business research report is the concluding step of this procedure after which the higher management works upon the best techniques and strategies to leverage the opportunity or tackle the issue.

Also Read: MBA in Business Analytics

The scope of Business Research is multifarious and reaches out to many specialisations and areas. Let’s take a look the scope of business research across various specialisations:

  • Marketing Management When it comes to business research, becomes an important part of marketing management that analyses consumer behaviour, target audiences, competition, price policy, promotional plans and much more.
  • Financial Management It also plays an essential role in budgeting, financial planning, cost allocation, capital raising, tackling fluctuations with international currency as well as taking finance-related decisions.
  • Production Management Production Management also includes business research as it helps in product development, planning out for a newer one, finalizing the right technologies for production, and so on.
  • Materials Management Business Research is an important aspect of checking the best materials and carrying out its production, supply chain management , logistics , as well as shortlisting negotiation strategies.

There is an incremental role of business research as its importance is across every aspect of the business. Let’s take a look at the role of business research in an enterprise:

  • The most primary role of business research is that it helps across every decision in the business, from product innovation to marketing and promotional planning.
  • Business Research also helps in forecasting a business, whether in terms of competition or any other types of problems it will be facing.
  • Another key area where this plays a bigger role is ensuring consumer satisfaction as through research, we can carry out research and highlight areas where we can efficiently serve our target audience.
  • Business research also helps in implementing cost-effectiveness in a business as it can assist in cutting costs wherever needed and investing more in those areas, where profit is coming from.

Want to understand and learn more about business research? Here are some of the books that will make you a pro in this field. Check out the list of business research books:

Also Read: Is It Possible to Study MBA in Europe Without GMAT?

The purpose of a report is to inform the other members, junior and subordinates of the team to provide information on the specific topic. There is a specific format of a business report which makes it look more professional and presentable. There should be a title with the date and nature. The second section includes the introduction, body, and then conclusion. Reports help to identify the issues and helps in resolving them at earlier stages. It can include graphs, surveys, interviews, flow, and piecharts also.

Are you wondering why is there a need to do business research? Business is not stable and it is vital to stay up to date with all the data and developments. It is also important to make business-related decisions, and keep track of competitors, customer feedback, and market changes. The basic objective of business research is to identify the issues and evaluate a plan to resolve them for better managerial functioning.

Now that you are familiar with the objective, importance, and advantages the next important step is to know how to conduct research. There are numerous tools available for free while for some advanced tools there is a membership. Check out the list of top 10 tools:

  • Google Keyword Tools
  • Google Analytics
  • Google Trends

The one thing constant in a business is market changes. A new trend or change comes every time you blink an eye. To keep track of everything externally and internally a research partner comes helpful. There are a few things to keep in mind that will help you in choosing the right business partner. The first thing to keep in mind is that the person should have relevant work experience and expertise in that particular field. An experienced partner can help businesses reach new heights. Look for a partner that can provide well-curated solutions and not the generic ideas that every enterprise follows. Last but not least is that your business research partner should have knowledge of the latest tools and techniques.

Also Read: MBA in Sustainable Development: Courses & Universities

Is your big presentation coming up or your report is due on Monday but you still haven’t finalized your business research topic? Here are some of the trendiest research topics for you:

  • How advertisements influence consumer behaviour?
  • Does incentive motivation increase employee productivity?
  • How to handle crises in the business?
  • How to create a work-life balance in the organization?
  • What are the things a small business owner has to face?
  • How to expand the company globally?
  • How is digital marketing helping every business type?
  • How to maintain the quality and quantity of products?
  • What are the struggles entrepreneurs of a start-up face?
  • How to create a budget and maintain company finances?

In order to build a career in Research , you can simply grab a degree in the field of Management , Business or Administration. So, students with an understanding of the core concepts of business and an inclination for research can consider it as a go-to option. Other suitable programs can be Master in Management , MBA Business Analytics , and MBA Data Analytics , to name a few.

To know more, check out Qualitative Research Methods !

It can simply mean researching every area of a business and using the provided information and data to ensure profit maximization.

There are different types of business research such as interviews, surveys, focus groups, correlational research, ethnographic research, case study research, and quantitative research methods, amongst others.

It is essentially important for various aspects of a business such as profit maximization, cost-cutting, financial management , personnel management, consumer behaviour, etc.

The process of research depends upon the type of research design you are opting for. To start with, we first need to determine the aim or objective of the research, then plan out the whole process which includes the types of methods we will be using, then the actual research that takes place followed by the data found that helps in understanding the key observations and how they can be implemented to actualize research hypothesis.

If you’re thinking to start a product line in your existing business or planning a startup, business research is a fundamental process that helps you to navigate the opportunities and obstacles in the marketplace. Knowing your strengths and weaknesses can help you come up with advanced and powerful research techniques that will make it easier to manage. Are you planning to take your higher education abroad? Then, you can quickly book a counselling session with the experts at Leverage Edu and we can help you build the right platform for you to grow in the corporate world.

' src=

Team Leverage Edu

Leave a Reply Cancel reply

Save my name, email, and website in this browser for the next time I comment.

Contact no. *

Great article! Your content is beneficial. Thank you, and Keep Sharing.

Thank you, Sophia!

browse success stories

Leaving already?

8 Universities with higher ROI than IITs and IIMs

Grab this one-time opportunity to download this ebook

Connect With Us

25,000+ students realised their study abroad dream with us. take the first step today..

scope of business research pdf

Resend OTP in

scope of business research pdf

Need help with?

Study abroad.

UK, Canada, US & More


Scholarship, Loans & Forex

Country Preference

New Zealand

Which English test are you planning to take?

Which academic test are you planning to take.

Not Sure yet

When are you planning to take the exam?

Already booked my exam slot

Within 2 Months

Want to learn about the test

Which Degree do you wish to pursue?

When do you want to start studying abroad.

September 2024

January 2025

What is your budget to study abroad?

scope of business research pdf

How would you describe this article ?

Please rate this article

We would like to hear more.

Nature, Scope, and Significance of Business Research

Knowing the right things at the right time is super important in business. That is what business research is all about. It is like having a unique tool that helps businesses make good decisions. Whether running a small shop or a big enterprise, getting to grips with business research can help you grow and beat the competition. In this blog, we will closely examine business research – what it is, what it covers, the scope of business research, and the importance of business research. Let’s explore and see how a big market research company can help you win in the business world.

What Business Research Is All About

Business research is like being a detective for your business. Here is what it usually involves:

  • Finding Information: This is about collecting all sorts of details. Look at how many things you sell, what your customers think, or what similar businesses do. It is like gathering clues – you could check your own sales records, ask customers for feedback, or read reports about your industry.
  • Understanding the Information: Once you have all this information, you must figure out what it tells you. For example, you might see that people buy more from you at certain times of the year or that they like one of your products more than others.
  • Telling Others What You Found: After figuring things out, you need to explain it to the people who make decisions in your business. This could be through writing a report, giving a presentation, or having a chat about your findings.

scope of business research

The Scope of Business Research

The scope of business research looks at several key things to help your business:

  • Identifying Problems: Sometimes, things are not going as well as they could be. Business research helps find out why, like why sales are down or why a product is not popular.
  • Learning About the Market and Competition: Knowing what is happening around you is important – what customers want and what other businesses are doing is important. This helps you keep up and find new chances to do well.
  • Making Good Decisions: What you learn from business research helps you decide what new product to make, how to set your prices, or how to advertise your products. It gives you facts to base your choices on.
  • Coming Up with New Ideas: Business research can also spark new ideas. You may spot a new trend you can join in on or a different way to talk to your customers.
  • Checking Your Progress: Finally, business research helps you see how well you are doing. Are you selling as much as you hoped? Are your customers happy? This enables you to know if you are on the right path.

The Importance of Business Research

Business research is crucial for any business, big or small. Check out the importance of business research:

  • Informed Decisions: It helps you make decisions based on facts, not just guesses. This means you can choose the best options for your business.
  • Understanding Customers: Research helps you know what your customers like and do not like. This way, you can make products or offer services that they want.
  • Staying Ahead of the Competition: By knowing what other businesses are doing, you can stay one step ahead. You can see what works for them and what does not and use that to your advantage.
  • Spotting New Opportunities: Research can show you new chances to grow your business , like a new market opening up or a new trend becoming popular.
  • Avoiding Mistakes: Knowing more about your business and market can help you avoid mistakes that could cost you money.

Benefits of Doing Business Research

When you do business research , you get lots of great benefits:

  • Better Products and Services: You can improve what you sell based on what you learn from your customers.
  • Happy Customers: If you know what your customers want, they are more likely to be happy with what you offer.
  • Saving Money: Research can show you where to cut costs without hurting your business.
  • Growing Your Business: You can find new ways to grow, like selling online or opening in a new location.
  • Building a Strong Brand: Understanding what makes your business special can help you build a strong brand that people recognize and trust.

Business Research for Local and Global Businesses

Business research is helpful whether you are a local shop or a big global company:

  • Local Businesses: If you have a local business, research can show you what people in your area want and how to serve them best. You can become a favorite spot in your community.
  • Global Businesses: For businesses that work in many countries, research can show you what different people around the world want. This helps you change your products or services to fit different cultures and tastes.

Conclusion: Insights Opinion – A Top Choice for Business Research

Ultimately, business research is necessary for any business that wants to succeed. Knowing how to use business research can help you grow and succeed, whether you are just starting or already big. Insights Opinion, a leading market research company in India , is an excellent example of how good research can help businesses understand their market and make great decisions. So remember, in business, knowing things is not just useful but the key to success.

Q. What Exactly Is Business Research?

Ans. Business research is like gathering important information to help your business do better. It involves discovering what customers want, how other businesses are doing, and how you can improve your business.

Q. Can Small Businesses Need Business Research Too?

Ans. Absolutely! Even small businesses can benefit from business research. It helps them understand their local customers better, find ways to stand out in their community, and grow the business in smart ways .

Q. Is Business Research Only About Customers?

Ans. No, it is not just about customers. Business research also looks at other things like what your competitors are doing, how the market is changing, and how your own business is performing.

Q. How Often Should a Business Do Research?

Ans. It is good to do business research regularly. Markets and customer tastes can change fast, so staying updated can help your business keep up and make the best decisions.

  • Tags Big Market Research Company , importance of business research , market research company in India , scope of business research

user icon

Team Insights

  • Quantitative Research
  • Qualitative Research
  • Global Panel
  • Mystery Shopping
  • Survey Audit
  • Programming & Hosting
  • Translation
  • Data Processing & Analytics
  • Online Community Building

Request for call back


Book cover

  • © 2022

Business Research Methodology

Research Process and Methods

  • Sergey K. Aityan 0

Lincoln University - California, Oakland, USA

You can also search for this author in PubMed   Google Scholar

  • Presents the major research processes and methods used in business research
  • Features multiple and exhaustive examples illustrating the material and helping in the learning process
  • Features questions and problems at the end of each chapter for self-testing
  • Provides lecture slides for better course preparation
  • Applicable for single semester coursework

Part of the book series: Classroom Companion: Business (CCB)

74k Accesses

5 Citations

1 Altmetric

  • Table of contents

About this book

Authors and affiliations, about the author, bibliographic information.

  • Publish with us

Buying options

  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

This is a preview of subscription content, log in via an institution to check for access.

Table of contents (23 chapters)

Front matter, the journey to the land of unknown, the nature of research.

Sergey K. Aityan

Scientific Method

The research process, preparation for research, formulating a research problem, review of literature, research design, research proposal, foundations of probability, distribution, expectation, and risk, bayesian probability, major distributions, introduction to statistics, confidence intervals, statistical hypothesis testing, sampling experiments, survey method.

This book introduces students to major research processes and methods used in business research. The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing, surveys, and comparative analysis. It helps students develop solid knowledge and practical skills sufficient for conducting a research project from its initiation, through completion, and delivery. The author provides multiple examples as well as the questions and problems for self-testing and self-evaluation in each chapter. The book is structured to provide a smooth flow of understanding and learning the material along the learning curve and is concise enough to fit a one-semester course.

  • Business research design
  • Legal aspects of business research
  • Ethical Aspects of Business Research
  • Cyber Intelligence in Business Research
  • Statistical Hypotheses Testing in business
  • Bayesian Probability in business research
  • t-Distribution Tables

Book Title : Business Research Methodology

Book Subtitle : Research Process and Methods

Authors : Sergey K. Aityan

Series Title : Classroom Companion: Business

DOI : https://doi.org/10.1007/978-3-030-76857-7

Publisher : Springer Cham

eBook Packages : Business and Management , Business and Management (R0)

Copyright Information : The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

Hardcover ISBN : 978-3-030-76856-0 Published: 20 December 2021

eBook ISBN : 978-3-030-76857-7 Published: 01 January 2022

Series ISSN : 2662-2866

Series E-ISSN : 2662-2874

Edition Number : 1

Number of Pages : XVIII, 518

Number of Illustrations : 84 b/w illustrations, 50 illustrations in colour

Topics : Management Education , Computer Science, general , Business Strategy/Leadership , Research Skills

Policies and ethics

  • Find a journal
  • Track your research

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

  • We're Hiring!
  • Help Center

paper cover thumbnail

Chapter – 1 Nature, Scope, Objectives and Methodology of Research

Profile image of mabuta mustafa

lecture notes

Related Papers

Sasmitha Pramudya Machmud Machmud

scope of business research pdf

Victor Ramapala


This section presents an introduction of the study and review of the theories that are adopted in the study. These underpin the theoretical perspectives adopted in the process, the Statement of the problem, objectives and the scope of the study.

Yaping Yang

Ponsian P R O T Ntui

mubashar yaqoob

The Cyprus Journal of Sciences

Kakia Avgousti

Carrying out a research paper is concerned to be a simple task. However, in practice it is far more complicated. The most important factor is for the researcher to know the main principles of the research process. It is vital to identify the research methods progression, the meaning and purpose of the research to be carried out, by the formulation of hypothesis, aims and questions, the use of methodology-both quantitative and qualitative-their characteristics and suitability when utilized, and the need of sampling and ethical considerations. By the use of theoretical framework, the current research paper firstly discusses and analyses the principles of bringing about a research paper, and most importantly it emphasizes the advantages and disadvantages of research methodology.

Panezai Khan

Research Methods_Some Notes

natnael getu

Dr. Waqar Un Nisa Faizi

Systematic analysis and interpretation of collected data for a research study: A practical methodological framework for writing research report



Bao-Lu Chen

José Fonseca-Moutinho

Israel C Vidal

Adnan Alansari

Journal of dairy science

hassan taweel

Espacio Tiempo y Forma. Serie I, Prehistoria y Arqueología

Miguel A. Soares Remiseiro

Rammya Mathew


Romeo César

Zoltán Jánki

Journal of Nursing Science

Tassanee Prasopkittikun

Acta Crystallographica Section E Structure Reports Online

Social Science Research Network


Acta Parasitologica

Jean Lekana-douki

Isabelle Bichindaritz

Teodosio Escudero Vigo

Journal of Epidemiology & Community Health

Kr Thankappan

Proceedings of the 11th Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications

Coloma Ballester

Journal of Materials Chemistry A

Hideka Ando

Revista médica de Chile

Augusto León

Kuen-Hung Tsai

Arbeits- u. Forschber. Sächs. Bodendenkmalpfl. Bh 35

Norman Döhlert-Albani

International Journal of Current Pharmaceutical Research

Jashabir Chakraborty

Integrated Environmental Assessment and Management

Pascal Pandard

Food Science and Technology

Fabiana Camatari

Imafronte UMU

See More Documents Like This

  •   We're Hiring!
  •   Help Center
  • Find new research papers in:
  • Health Sciences
  • Earth Sciences
  • Cognitive Science
  • Mathematics
  • Computer Science
  • Academia ©2024

Unimrkt Logo

Market Research Blog

Nature, scope and significance of business research.

market research studies

Business market research is a dynamic concept. One of the key components of market research studies is the strategic inquiry into a business situation or environment to establish the actuality or evidence that may have led to the development of certain trends. Today, business research is the pillar that supports decision-making in various areas of an organization. Prior to conducting proactive business research, it is crucial to determine the underlying objectives of the research program to come up with an accurately targeted approach. The significance of business research is that it is a fact-finding mission that fuels successful decision-making in a corporate environment. Let us take a look at the nature, scope, and significance of business research.

What is Involved in Business Research?

Business research is the process of gathering thorough information on all aspects of a company's operations and applying that information to improve operational excellence, which can lead to an increase in sales and profits.

  • A study like this can assist businesses in figuring the product or service that is most profitable.
  • It entails determining where money should be spent to boost sales, profitability, or/and market share.

Given the increasing competition in all industries, market research has become extremely necessary to make intelligent and informed decisions that fuel business growth.

The Nature of Business Research

In business, knowledge is power. The ability to make informed decisions is crucial for any organization's success and growth. To achieve this, businesses rely on research—a systematic inquiry that helps unravel complex problems, discover insights, and explore new opportunities. Business research involves a structured investigation aimed at collecting and analyzing data to address specific business challenges or explore potential opportunities. This often includes conducting market research studies and producing business research reports based on the research findings. It is a multi-faceted process that employs various methodologies, including quantitative and qualitative techniques, to acquire knowledge that drives decision-making. While quantitative research focuses on numerical data and statistical analysis, qualitative research emphasizes an in-depth understanding of subjective experiences, opinions, and motivations. From problem identification to market analysis and decision support, research empowers businesses to navigate complexities, adapt to change, and seize opportunities. Investing in robust research practices can help organizations lay the foundation for sustainable growth and success. It is crucial to hire a reputable business research company with proven experience in providing specialized business market research services.

The Scope of Business Research

The scope and significance of business research are immense. In this section, we will discuss how top business research companies like Unimrkt Research can help your organization navigate the complicated fabric of today’s dynamic business world and build a profitable venture that stands the test of time.

Problem Identification

Business research plays a vital role in identifying and defining the problems that organizations face. It helps clarify issues, determine their root causes, and establish clear objectives for further investigation. By gaining a comprehensive understanding of the challenges, businesses can develop effective strategies to overcome them.

Market Analysis and Competitive Intelligence

Researching the market landscape and understanding customer preferences are fundamental to success. A business research company enables businesses to analyze market trends, consumer behavior, and competitor strategies. This knowledge aids in developing tailored products, crafting targeted marketing campaigns, and staying ahead of the competition.

Decision Support

Robust research provides decision-makers with reliable information, enabling them to make informed choices. Whether it's launching a new product, expanding into new markets, or modifying existing strategies, data-backed decisions reduce uncertainty and enhance the chances of achieving the desired outcomes.

Innovation and Adaptation

Business research facilitates innovation by uncovering emerging trends, technological advancements, and changing consumer needs. By staying abreast of industry developments, organizations can adapt quickly and identify growth opportunities. Research also aids in identifying potential risks and threats, allowing businesses to proactively mitigate them.

Performance Evaluation

To sustain success, businesses must evaluate their performance regularly. Research provides valuable insights into key performance indicators, customer satisfaction levels, and operational efficiency. By analyzing this data, companies can identify areas for improvement, optimize processes, and enhance overall performance.

Importance of Business Research

Business research is one of the most effective ways to understand your customers and the overall market, as well as analyze competitors. This type of research aids businesses in determining market demand and supply. It can help business organizations to cut unnecessary expenses and develop tailor-made solutions or products that appeal to the demand in the market. Research for startups aids in gathering information for professional or commercial purposes to assess business prospects and goals. Business research can also help startups find the right audience profile for their offerings. It is the holy grail when looking to achieve success in the modern, ultra-competitive business world.

Key Advantages of Business Research

Here are some of the key advantages of business research:

  • Market research can help organizations gain a better perspective and understanding of their market or target audience. This ensures that the company stays ahead of its competitors.
  • Primary and secondary research can act as an insurance policy against obvious but silent dangers on your business path.
  • Market research findings help organizations learn from their weaknesses and adapt to new business environments.
  • By using certain research methodologies for competitor analysis, you can capitalize on your new-found knowledge to steer ahead of the competition.
  • Regular market research initiatives help take the ‘pulse’ of hot market trends, allowing you to come up with “superhit” products and services.
  • It helps with market forecasting, which allows you to project future numbers, characteristics, and trends within your target market.

Significance of Business Research in Local and Global Business Fields

Today, top market research companies are focusing on the assessment of both local and international business environments. A business research company takes factors such as markets (global and domestic), goods and services, and other business elements into account to conduct a progressive and strategic study. The significance of business research is such that it has become a crucial predictor of organizational effectiveness, as it determines the perception, quality, and sustainability of several performance factors. For example, in a traditional manufacturing concern, business research can help with aspects like product refinement, distribution networks, competitiveness module design, and customer demand tracking, among other things.

Key Steps in Conducting Business Research

Here are the key steps involved when conducting business research. By following these steps, businesses can develop and conduct systematic and effective research programs that provide valuable insights, supporting informed decision-making.

Identify and Define the Research Problem

Clearly articulate the specific business challenge or opportunity that you aim to address through research. Define the problem in a concise and focused manner, ensuring clarity and alignment with organizational objectives.

Develop Research Objectives

Establish clear and measurable research objectives that align with the identified problem. These objectives will guide the entire research process and help ensure that the outcomes are relevant and actionable.

Design the Research Methodology

Select the appropriate research methodology based on the nature of the problem and the data needed. This may involve choosing between quantitative and qualitative approaches, or a combination of both. Determine the research design, sampling techniques, data collection methods, and tools to be used.

Collect Data

Implement the data collection methods defined in the research design process. This could involve conducting surveys, interviews, observations, or analyzing existing data sources. Ensure the data collected is reliable, valid, and relevant to the research objectives.

Analyze Data

Process and analyze the collected data using appropriate statistical or qualitative analysis techniques. Identify patterns, trends, and insights that emerge from the data. Use software tools or statistical packages, if required, to aid in data analysis.

Interpret Findings

Interpret the analyzed data in the context of the research objectives and the original problem. Draw meaningful conclusions and insights from the findings. Relate the findings to existing theories or industry benchmarks, if applicable.

Communicate Results

Prepare a comprehensive report or presentation that effectively communicates the research findings, insights, and recommendations. Present the information in a concise, clear, and visually appealing manner. Tailor the communication to the intended audience, highlighting the implications and actionable steps.

Validate and Verify

Seek feedback and validation from stakeholders, colleagues, or experts to ensure the accuracy and reliability of the research findings. Incorporate their input and make any necessary revisions to strengthen the research outcomes.

Implement Recommendations

Translate the research findings into actionable recommendations or strategies. Develop an implementation plan and ensure buy-in from key stakeholders. Monitor and evaluate the progress and impact of the implemented recommendations.

Reflect and Learn

Reflect on the research process and outcomes. Identify lessons learned, strengths, and areas for improvement. This reflection can inform future research endeavors and enhance the organization's research capabilities.

The importance and significance of business research will only continue to grow with the changing business landscape. Business research has a direct impact on your organization’s success. The first and, perhaps, most important task for a business organization is to find the right market research company . This is where Unimrkt Research comes into play. Over the years, we have conducted industry research across 90 countries, spanning four continents in a variety of industries. We follow ESOMAR norms and are certified with the ISO 20252 and ISO 27001 standards. To learn about our business market research services, call +91 124 424 5210/+91 9870 377 557 or email [email protected] .

  • Share to FaceBook

Quick Enquiry

Customer Service, We Make it Better

Recent Posts

  • A Concise Guide to Quantitative Market Research
  • 3 B2B Market Research Trends That Could Shape 2024
  • Eyes on 2024: Changes That Might Disrupt the Healthcare Industry This Year
  • Cracking the Language to Make Survey Questions Inclusive in 2024
  • Attracting Investors: How Market Research Can Solidify Your Case
  • Solid Foundations: Ways to Enhance Trustworthiness in Qualitative Research
  • What Makes CATI Research So Effective?
  • Moderator Qualities That Improve Qualitative Market Research
  • 5 Consumer Market Trends That Will Define 2024
  • What are the strengths of quantitative research?
  • How to Make Your Partnership with Primary Market Research Firms Fruitful
  • A Quick Guide to Harnessing the Strengths of Quantitative Research
  • Advice from Your Research Partner: Don't Compromise Quality on Online Surveys
  • Why Cost Efficiency is the Currency of the Healthcare Market

Other Blogs

scope of business research pdf

Relevance of Qualitative Market Research in Data Mining

scope of business research pdf

Relevance of a telephone survey in a digital world

scope of business research pdf

Significance of media research in today’s world

scope of business research pdf

Relevance of research in the banking & finance industry

scope of business research pdf

Top 5 Benefits of Online Panels

Get in Touch

Email us : sales@ unimrkt.com Call us : +91-124-424-5210


Stay connected for latest updates

Let's stay in touch subscribe to our newsletter..


Inquire With Us

Fill in the details and connect with us.

close icon

Thank you for sharing your email ID. We will get back to you soon.

Thank you!!!

scope of business research pdf


  1. Nature and Scope of Business Research

    scope of business research pdf

  2. Introduction To Business Research PDF

    scope of business research pdf

  3. Project Scope Statement Templates

    scope of business research pdf

  4. Nature & Scope of Business Research

    scope of business research pdf

  5. SOLUTION: Scope and delimitations explained example 1

    scope of business research pdf

  6. 19 Free Business Scope Statement Templates

    scope of business research pdf


  1. Business Research Unit 1 Meaning & Role of Business Research, Business Research & Scientific Method

  2. ICSSR PDF 2023-24| Post Doctoral Fellowship| PDF Application Form| Social Science Research|

  3. Minority women entrepreneurs have hard time securing funds

  4. Scope Modelling In Business Analysis #fullvideo

  5. Marketing Research

  6. Meaning of Research and Scope, Business Research Methodology #bba #bcom #research #shortnotes


  1. PDF An Introduction to Business Research

    Business Research. The purpose of business research is to gather information in order to aid business- related decision-making. Business research is defined as 'the systematic and objective process of collecting, recording, analyzing and interpreting data for aid in solving managerial problems'.

  2. PDF Unit: 01 Research: Meaning, Types, Scope and Significance

    Understand research design and the process of research design. Formulate a research problem and state it as a hypothesis. 1.3 MEANING OF RESEARCH Research is a process to discover new knowledge to find answers to a question. The word research has two parts re (again) and search (find) which denote that we are taking up an

  3. (PDF) Introduction to Business Research

    Given the scope of the coverage of this book, it equips a student or business practitioner with relevant knowledge, skills and techniques for business research. Discover the world's research 25 ...

  4. Introduction to Business Research

    Business research can be defined as a systematic and objective process of gathering, recording and analysing data that provide information to guide business decisions. It is used to understand the market trends, or find the optimal marketing mix, devise effective HR policies, or find the best investment options.

  5. PDF Chapter 1 Introduction to Business Research

    we shall discuss the role of business research in decision-making and evaluate the factors that influence the need for business research. Finally, we shall examine how globalization and the Internet are influencing business research. 1.1 Scope of Business Research Business research is used to solve the various operational and planning problems


    the implications. There are three features of management and business research that have influenced the structure and content of this book. The first is a long-standing tension between the use of qualitative and quantitative methods in conducting research, and the fashion has swung back and forth over the last few decades between the two.

  7. PDF Th e nature of business and management research 3 Th e research process

    Learning objectives. When you have read this chapter, you should understand: • what research is, and the dif erent types of research available. • the dif erence between good and poor or unprofessional research. • that research is embedded in dif erent research philosophies and their basic principles, assumptions and implications.

  8. A Roadmap to Business Research

    The previous chapter provided some introductory guidance into the objective of this book, which aims to provide business researchers with enough academically sound knowledge to navigate the complex maze of scientific business research. This chapter seeks to constitute a roadmap or framework to guide business researchers in contextualizing and planning their research efforts and guide the ...

  9. Business Research

    Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting.The text weaves together timeless principles, emerging ideas, contemporary examples and ...

  10. PDF Introduction to Business Research 1

    1.3 The EBS DBA Introduction to Business Research Courses Process Model 1/4 1.4 The EBS DBA Research Process 1/8 1.5 The EBS DBA Thesis 1/11 1.6 The People Involved in Supervision and Assessment 1/21 1.7 The Introduction to Business Research Courses 1/25 1.8 Some Important Issues to Remember 1/27 Learning Summary 1/30

  11. (PDF) Research Methodology in Business: A Starter's Guide

    this paper is to provide new researchers with a comprehensive overview of the main. elements of research methodology, particularly in the business domain. After a brief. introduction, the paper ...

  12. (PDF) Business Research Methods Manual

    understand alternatives to good. research design. CHAPTER 1. INTRODUCTION TO RESEARCH METHODS AND FINDING A. RESEARCH TOPIC. Learning Objective: Understand the scope of research in Accountancy and ...

  13. PDF 1. Introduction and Scope of Research

    Introduction and Scope of Research. 1.1. Introduction. The increasing globalization of industry is causing an acceleration in the pace of product change (Salomone, 1995) The ability to introduce new products faster, more frequently, and of higher quality is a distinct competitive advantage (Liker, Sobek, Ward and Cristiano, 1996).

  14. Business Research: Types, Methods, Examples

    Let's take a look the scope of business research across various specialisations: Marketing Management When it comes to business research, becomes an important part of marketing management that analyses consumer behaviour, target audiences, competition, price policy, promotional plans and much more. Financial Management

  15. Nature, Scope, and Significance of Business Research

    The Scope of Business Research. The scope of business research looks at several key things to help your business: Identifying Problems: Sometimes, things are not going as well as they could be. Business research helps find out why, like why sales are down or why a product is not popular. Learning About the Market and Competition: Knowing what ...

  16. Business Research Methodology: Research Process and Methods

    The research process includes all steps in the research project beginning from the problem formulation, through research design, proposal, conducting the research, deriving conclusions, writing research report, and preparing and making presentation. The major research methods include risk assessment, statistics, sampling, hypothesis testing ...

  17. (PDF) Chapter

    Chapter - 1 Nature, Scope, Objectives and Methodology of Research 1.1 Introduction 1.2 Significance of the Study 1.3 Scope of the Study 1.4 Objectives of the Study 1.5 Hypotheses of the Study 1.6 Research Methodology A. Universe B. Sample C. Types of Data D. Tools of Data Collection E. Presentation of Data F. Analysis of Data 1.7 Chapterisation 1.8 Limitations of the Study 1.9 Expected ...

  18. Nature, Scope and Significance of Business Research

    To learn about our business market research services, call +91 124 424 5210/+91 9870 377 557 or email [email protected]. Business market research is a dynamic concept. The significance of business research is that it is a fact-finding mission that fuels successful decision-making in a corporate environment.

  19. (Pdf) Introduction to Research

    Download full-text PDF Read full-text. Download full-text PDF. Read full-text. Download citation. Copy link Link copied. ... Scope of business research includes the followin g areas-

  20. PDF Unit I

    Business research is used to plan investments and financial outcomes effectively. v. It helps you build a better market position. vi. It can keep you updated with current trends and innovations in the market. SCOPE OF BUSINESS RESEARCH: i. Production Management: The research performs an important function in product development, diversification ...

  21. PDF UNIT 1 INTRODUCTION TO RESEARCH: Purpose, Nature and Scope ...

    1.5.1 Exploratory or Formulative Research. Studies with a purpose of gaining familiarity with a phenomenon or to achieve new insights into it, often in order to formulate a more precise research problem or to develop hypotheses are known as Exploratory or Formulative research studies.

  22. PDF UNIT 1 RESEARCH: CONCEPT, NATURE and Scope Research ...

    1.2.1 Definition. Research can be defined as a careful investigation or inquiry especially through search for new facts in any branch of knowledge. Here, the term 'search' is important as researchers are looking for answers and can never be sure where they will find them or what they will find.

  23. (PDF) Nature, Scope and Purpose of Business

    The purpose of a University is to teach and carry out research because education is. valued; the purpose of business is to make a profit because economic wealth is valued and so on. Understanding ...