ranch business plan examples

844.516.8176

How to Create a Long-Term Business Plan for Your Farm or Ranch

Discover the steps to writing a business plan designed to help you reach even the loftiest of goals..

Whether you’re launching a farming or ranching business or interested in taking your existing operation to the next level, it’s smart to create a long-term business plan to ensure you’re on the right track – after all, if you do it right, your business plan will be your roadmap to where you want to go.

You can use a template or start from scratch, but before you get started, take a few moments to read some of our tips for creating a strong, solid business plan that’s likely to yield the results you’re looking for.

Creating and Executing a Business Plan

An ideal business plan is realistic, simple, specific and complete – and it begins with a clear mission statement that reflects the overarching purpose for your business. As you’re writing your mission statement for your farm or ranch, consider the following questions: Why does your operation exist? What purpose does it serve? What does the future of your farm look like?

Next, identify your goals utilizing the SMART method to ensure they are specific, measurable, attainable, rewarding, and on a timeline. It’s best practice to create short-term goals, which can be completed within a year, as well as long-term goals that will take more than a year to achieve.

Your business plan should also include an inventory section with information such as your operation’s history; where you’re located; how many acres you operate presently; how you’re currently operating; and your general practices for such things as conservation, tillage, environmental impact, and marketing.

Once you’ve examined the past and present, it’s time to look forward and formulate your strategy that will take your farm or ranch into at least the next five years. To do this, you’ll want to investigate and analyze industry trends, identify competitors and define buyers, as well as complete a SWOT analysis – that outlines your operation’s strengths, weaknesses, opportunities, and threats. Conducting these types of analysis will allow you to create alternative strategies based on the information you’ve acquired, positioning your operation for future success.

From there, you’ll write the following:

• An implantation plan: the steps required to make your strategy a reality;
• A marketing strategy: detailing how you plan to market and advertise your operation for business development purposes; and
• A management summary: describe your operation’s business structure and include everyone who is involved in the management of the business.
• Finally, complete a financial analysis that lists your current finances in detail, including all income and operating expenses, and refer to your new plans and strategies to forecast what is required for future growth. Be sure to also include what you anticipate your future operating expenses to be for budgeting purposes.

Read More: Key Farm and Ranch Metrics to Measure and Analyze

Common Mistakes When Developing a Business Plan

Although creating a business plan for your farm or ranch may seem simple and straightforward, there are common mistakes you’ll want to keep in mind (and avoid).

For example, most mentors and investors are more likely to take you seriously – and give you the help you’re seeking – if it’s clear you’ve done your research and have strong data and evidence to support your plans. Be sure to examine your target demographics, how well your competitors have performed, and projected growth rates in your industry, focusing on hard facts that cannot be refuted.

In addition, avoid creating your business plan in a “closed system” – rather than keeping your plan solely to yourself before presenting it to a potential investor, share it with trusted colleagues, family, or friends and take in their opinions and feedback. Chances are you’ve failed to address something that didn’t occur to you but will be important to someone else.

Lastly, take the time to make your business plan as engaging and interesting as possible. Let your personality and passion shine through, and when appropriate, write colloquially and informally to form a more direct connection with your audience. This is another great reason to share your plan with others – if they’re bored or disinterested, it’s likely your potential investor(s) will be, too.

Having a business plan in place will help shape and guide the future of your operation, allowing you to pivot and adapt to changes in the marketplace, while still remaining focused on your outlined goals.

Ag Internship Tips for Young Professionals 

Reviving Rural Resilience Through Agricultural Policy  

How Federal Government Shutdowns Affect Agriculture 

• Current Listings
• Sold Properties
• Sell Your Ranch with Harrigan Land
• Buy a Ranch with Harrigan Land
• Ranch Brokers
• Client Reviews
• 303-683-9090

May 15, 2020

• Ranch Resources

8 Steps to Creating a Successful Ranch Management Plan

In order to have a successful ranch income property, you’re going to need to create a ranch management plan. It doesn’t matter if you’re sharing hunting tags, providing fishing excursions, or ranching cattle, you’ll need a comprehensive plan to keep organized. Let’s dive into creating a ranch management plan for your business.

What is a Ranch Management Plan?

If you’re planning on making money from your ranchland, you’ll want a comprehensive ranch management plan to keep you organized. In many ways, a ranch management plan is similar to a business and marketing plan. 

However, this document dives a little deeper. You’ll not only want to include a marketing plan and business plan within your ranch management plan, but you’ll also want to include managing the raw resources of your ranch property.

When to Create Your Ranch Management Plan

Before buying a ranch, you’ll want to consider the foundations of your ranch management plan. While you’re going through the buying process, you’ll notice that different properties have different assets. This means you can’t possibly plan everything before you buy a ranch .

However, you’ll want to buy a ranch that suits the overall mission of your ranch income property. So start developing your ranch management plan before you begin to look, and fill in the details as you go along. At the very least, your prospective ranch property should uphold the most important part of your ranch management plan, the mission statement.

Steps for Creating a Successful Ranch Management Plan

Creating a ranch management plan isn’t as straight forward as it may seem. This living document is subject to change. You’ll often find yourself thinking about the various elements during different parts of the buying and moving process. 

A well-knowledged ranch land broker (such as ourselves), should aid you in the planning process, especially if you’re a first-time buyer. Here’s what to include in your ranch management plan. Just don’t be shy about revisiting different parts of the plan as your ranch develops.

1. Decide the Overall Intent of Your Ranch Property

Before you sign the contract, you’ll want to decide what you want your dream ranch property to be. Do you want to use it for commercial cattle? Perhaps you’d like to sell a portion of your given hunting tags. Or maybe you’d prefer to run fishing tours on that perfect stretch of river that runs through your fishing ranch. 

Either way, create a mission statement. This statement should answer the questions: What does your ranch do and what purpose does it serve? The answer should be more honed in than “make money.” Get creative and use an umbrella that best fits your vision.

2. A Ranch Management Plan with a Purpose

Every plan needs goals, otherwise what’s the point? Think about the objectives and goals of your ranch. You can use a specific monetary goal, sales goal, or efficiency goals. Monetary goals are always worth having, but efficiency or spending goals can be excellent tools too, especially if you’re adding improvements. Your goals should be (SMART):

• Have a timeline

3. Think About Proper Pasture and Resource Management

Think about how you will manage the land as a whole. This includes plans for maintaining forests, water resources, pasture, fencing, soil, etc. If you’re new to this idea, you’ll want to do a little research on your specific location. Understand items such as:

• Your land’s water rights and waterways
• The specific soils and best practicing for farming the land.
• Grass and pasture makeup. How much water is needed? How long does it take for pasture to recover?
• Fire mitigation
• Forest clearing and resource harvesting to promote healthy wildlife populations

4. How Will You Manage Animals and Equipment?

Next up, you’ll want to know how many animals you plan on supporting. This will drive how much land you need. Think about how your stocking rate will change and what number of livestock you plan to start with. Remember, different animals need different amounts of space, resources, water, and food.

Next up, what equipment will you use? Do you need to purchase equipment (we’ll get there in a second). How are you going to maintain, upkeep, and store the equipment?

5. Decide on Personnel Management

Who’s going to manage everything? You and your family? That’s a great idea if it’s the only thing you plan to do. However, typically you’ll need some hired help. Think about both your homestead and your greater ranch. For example, you may want landscapers, but you may also want ranch hands to help maintain the cattle herds. 

Each of these things has a cost, so don’t forget to factor in things like wages, benefits, PTO, and other items. Think of these folks as your staff. You’ll want to aid in career development, rewards or incentives, goal setting, and the like. The key to a successful ranch is a team that loves to work together towards both individual and common goals.

6. Create a Start-Up Expenses and Investments List

Often times, one of the biggest cost setbacks of any ranch is your start-up expenses. Don’t forget to include start-up costs and any equipment investments. You’ll also want to set aside a section of your ranch management plan to account for the annual costs of running your income-producing ranch.  

7. What’s Your Marketing Plan?

Now that you’ve got your head around your goals, costs, and improvements, you’ll need a way to market your services. For cattle, there are several different ways to do this via a flexible stocking rate and timing sales with favorable market conditions. 

However, for other services, such as lodging, fishing, and hunting, you will need to figure out how you will attract customers. If you’re not well-versed in this area, it may be helpful to jot some ideas down and speak with a marketing consultant to get you squared away.

8. Create a Bookkeeping Plan

Record keeping is essential for a successful ranch management plan. You need a system that easily keeps track and monitors critical information. Choose a tool that lets you track things like the health of your herd or property, maintenance, financial statements, as well as operational reports. These items make it easy to analyze the success of your ranching efforts.

Now you’ve got the tools you need to create a successful ranch management plan. Keep in mind that this is just a starting point. As you go along, you may discover your original intent isn’t the best practice for your ranch. Don’t be afraid to re-evaluate your plan and tweak your document. Each year review your plan against reality and see if any changes need to be made.

Sign Up for Updates

Want to learn more about the mountain west ranch lifestyle or how to maximize your ranch real estate investment. Sign up and receive monthly emails when we publish new content.

First Name*

Email* Please leave this field empty.

FIND A RANCH THAT ALIGNS WITH YOUR PURSUITS

Discovering a property that checks all your boxes often starts with you looking at the wrong priorities. Our Ranch Discovery Matrix can help you identify the ranch you need that aligns with your lifetime dreams.

• Visit the University of Nebraska–Lincoln
• Apply to the University of Nebraska–Lincoln
• Give to the University of Nebraska–Lincoln

Search Form

Six key components of a farm or ranch business plan, cornhusker economics december 19, 2018 six key components of a farm or ranch business plan.

By Jay Parsons

PDF | Markets

Developing a good farm or ranch business plan can have many benefits. In an earlier Cornhusker Economics article, I outlined six good reasons to develop a business plan (Parsons 2015). It helps to get your business organized and moving in the right direction. It lets your lender know you have a plan to succeed, which opens up your access to capital. It also helps you organize your thoughts, clarifying the goals and objectives you wish to achieve. In summary, putting together a written business plan increases the likelihood of your business achieving success (Scarborough 2011).

This is a great time of year to get started on putting together a written business plan for your farm or ranch operation. However, getting started on it can seem like a daunting task. While there is business planning software out there, much of it isn’t well suited for putting together a complete farm or ranch business plan and starting with a blank sheet of paper can be intimidating. So, my goal with this article is to get you started by providing six key components to include in your farm or ranch business plan. Make these six components your headings and start filling in the details as described below. Before long, you will find yourself with a good business plan taking shape and a document you can share with your lender as well as use on a day-to-day basis to help guide your farm or ranch in the direction you want it to go.

1. Introduction

A good introduction contains several key subcomponents of information that summarizes what your business is all about. Even though you may finish writing it last, you should start your document with an executive summary paragraph or two that captures the essence of your business. Provide brief information on the key products or services producing revenue, the qualifications of the people involved in the operation, the land resources and any competitive edge built up over the years. Follow this summary with a mission statement for your operation that captures why you are in the farming or ranching business. The introduction section should also provide an overview of the history of the operation and three to five goals you wish to accomplish in the next five years.

2. Land Resource Management.

Farmers and ranchers rely on the land to make a living. This section should describe the land resources involved in the operation, including maps if you have them available. If livestock and perennial pastures are involved in the operation, a grazing management plan would fit into this section. Farmers may want to describe their cropping rotations on various properties and why they use them. Land monitoring practices and plans for mitigating soil erosion or noxious weeds are among the many important elements that can be added to this section over time. Having pages of this section readily available to print out and show potential landlords or new employees is a great resource for those communications.

3. Equipment and Animal Management

Equipment resources and animal resources are the tools that turn land resources into profits. This section should provide an inventory of equipment resources along with a general overview of maintenance plans and replacement decisions. For livestock operations, an inventory of animals would be included here. Details regarding genetics, breeding plans, nutrition plans, animal handling protocol, and animal health plans including vaccination schedules should be added. Like the land resource management section, this is a section where having pages ready to print out and share with employees is a great communication resource. It can also make it easy to share information with your veterinarian or nutritionist to get his or her feedback on the management plans you have in place for your livestock.

4. Marketing Plan

A good marketing plan can take some time to build but starting one is easy. It starts with identifying the products or services you intend to sell to generate revenue and the goals you wish to accomplish with your marketing plan. You then need to complete the marketing plan by answering several key questions. When will you be selling the products and/or services? To whom will you be selling? Where will these transactions be taking place? How will you get these products and/or services to the customer? What are the tools available to help you get what you want out of these sales transactions and how do you intend to use those tools? Marketing plans don’t have to be complicated to be effective, but there are a lot of things to consider that can be added to this section over time. If you are not marketing a commodity, it is important to identify what sets your products or services apart from your competitors and to clearly identify the size of the market you intend to be selling into. Your banker will want to know that your sales forecasts are realistic and so should you.

5. Human Resources

Personnel management can sometimes be overlooked on a small farm or ranch operation. However, if you want to attract and keep good employees (including relatives) you need to have a plan in place to do it. This section should describe the people involved in ownership as well as the people managing the operation on a day-to-day basis, including their roles and responsibilities. What other personnel are involved in the business and who is responsible for managing them? How do new people get trained within the business? Having a plan in place describing how they will grow in knowledge and ability and who will help them do it is a great motivator for any employee or family member involved in the farm or ranch.  This can include a brief overview of succession plans, too, if you have those available.

6. Financial

The financial section of your business plan includes balance sheets, income statements, projected cash flows, loan schedules, depreciation schedules, and descriptions of contingency or financial risk management plans. Obviously, this section is important. It depends upon having good financial records and discipline in pulling them together into meaningful information on a regular basis. Whereas other sections of your business plan may not need to be updated more than every few years, this section needs updating on a regular basis. This section will be the section your lender will be most interested in seeing, but that doesn’t diminish the importance of the other five sections preceding it.

Business planning is an ongoing process. Business plans need regular updating after they are developed and are never really done. If you don’t have a business plan, now is the time to start one. Use these basic sections to help define your farm or ranch business. Populate each of them with some information now and then build in more detail as you go focusing on a few sections at a time. Enlist the help of others. Business plans are best done as a team as it helps get the best ideas into written form, speeds up the process of getting them done, and helps create buy-ins from everyone to follow through with the plan once it is developed. Getting a business plan down in writing gets you moving in the right direction toward reaping the full benefits of running a successful farm or ranch business.

References:

Parsons, J. 2015. “Why Develop a Business Plan?” University of Nebraska-Lincoln, Cornhusker Economics , February 18, 2015.

Scarborough, N. M. 2011. Essentials of Entrepreneurship and Small Business Management. 6 th Edition. Boston: Prentice Hall.

Jay Parsons Associate Professor Department of Agricultural Economics University of Nebraska-Lincoln 402-472-1911 [email protected]

More Articles

12: Business Plans

What is a business plan.

A business plan is a document that helps you to organize and succinctly summarize the vision you have for your business. The plan contains the operational and financial objectives of a business, the detailed plans and budgets showing how the objectives are to be realized.

A good business plan will contain the following:

• Your business vision, mission statement, key values, and goals
• Description of the product(s) you intend to produce
• Strengths, Weaknesses, Opportunities and Threats the business may experience are described
• Production plans
• Marketing plans
• Estimated start-up costs
• Information on your legal structure and management team
• Current financial statements or projected financial statements.
• Resume or brief explanation of your background and relevant experience
• Less than 10 total pages so that people actually read it

Helpful Publications for Writing a Business Plan

General Business Resource Publications:

• Starting an Ag-Business? A Pre-Planning Guide http://publications.dyson.cornell.edu/outreach/extensionpdf/2004/Cornell_AEM_eb0408.pdf
• Business Transfer Guide: Junior Generation http://publications.dyson.cornell.edu/outreach/extensionpdf/2016/Cornell-Dyson-eb1605.pdf
• Producing a Business Plan for Value-Added Agriculture http://publications.dyson.cornell.edu/outreach/extensionpdf/2007/Cornell_AEM_eb0708.pdf
• Business Planning for the Agriculture Sector: A Guide to Business Plan Development for Start-up to Mid-size Operations http://publications.dyson.cornell.edu/outreach/extensionpdf/2010/Cornell_ pdf
• Building a Sustainable Business (Sustainable Agricultural Research Education (SARE)Publications) sare.org/publications/business.htm 280 pages of education and practical exercises to guide you through the financial, management, and interpersonal skills needed to start a successful farm business. Order hard copy for $17 or download PDF online for free.

Cornell Cooperative Extension Publications for Specific Commodities:

• Landscape Business Planning Guide http://publications.dyson.cornell.edu/outreach/extensionpdf/2003/Cornell_AEM_eb0313.pdf
• Writing a Business Plan: A Guide for Small Premium Wineries http://publications.dyson.cornell.edu/outreach/extensionpdf/2002/Cornell_AEM_eb0206.pdf
• Writing a Business Plan: An Example for a Small Premium Winery https://ageconsearch.umn.edu/bitstream/122203/2/Cornell_AEM_eb0207.pdf

Getting Help Writing a Business Plan

How to Start a Cattle Ranch Business

A cattle ranch, which can be managed on anything from a few acres up to several hundred acres, is a farm that breeds and raises cattle. The livestock can be bred for a multitude of purposes, including consumption, trade, hide, cattle shows/fairs, and the production of milk products.

Learn how to start your own Cattle Ranch Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a cattle ranch business by following these 10 steps:

• Plan your Cattle Ranch Business
• Form your Cattle Ranch Business into a Legal Entity
• Register your Cattle Ranch Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Cattle Ranch Business
• Get the Necessary Permits & Licenses for your Cattle Ranch Business
• Get Cattle Ranch Business Insurance
• Define your Cattle Ranch Business Brand
• Create your Cattle Ranch Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your cattle ranch business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your cattle ranch business?

Business name generator, what are the costs involved in opening a cattle ranch business.

While many cattle ranchers have realized success on a farm with only a few acres, this business venture does require significant starting capital. Careful research and a well-thought-out business plan are essential to your success. To start a basic cattle ranch, be sure to include the following in your budget:

• Land - Consider your needs regarding grazing, pasturing, necessary vegetation, proper climate, and topography.
• Land preparation
• Homestead fencing - While DIY fencing projects can save a significant amount of money, it is critical it’s done right. Follow these tips to keep your cattle safe and secure.
• Watering facilities
• Tools and equipment - Purchase used equipment and perform all maintenance and repairs yourself to save on upfront and ongoing expenses.
• Shelter - This is particularly important if you plan to raise dairy cattle.
• First set of cattle
• Payroll - You will need to hire a set of workers several months before the farm is officially open.
• Marketing and advertising

Cattle ranchers managing a medium-sized farm estimate a starting budget of $650,000. Entrepreneurs with limited capital are urged to apply for government seed funding and grants through the United States Department of Agriculture and the Organic Farming Research Foundation . The Farm Service Agency is also a great resource for those just starting out in the industry.

What are the ongoing expenses for a cattle ranch business?

Feed costs represent over 25% of the cattle rancher’s annual budget. Standard ongoing expenses such as payroll, loan payments, and utilities should be documented and budgeted for as the farm evolves. Annual budgets should also include medical care, maintenance and repair of equipment and structures, and feed. To reduce overall operating expenses, new cattle farm owners are encouraged to review and identify patterns in climate conditions and access to low-cost labor.

Who is the target market?

The target market for this industry is basically everyone who eats beef or dairy products or those who deal in any products, such as leather, that can come from cattle. Businesses that require a supply of beef, processing and packaging companies, and individual households are all part of the demographic.

How does a cattle ranch business make money?

Traditionally, a cattle ranch generates income from the sale of each cow. To maximize profits and make the most of their resources, most ranch owners offer additional services. The specifics of the goods and services offered is directly tied to the amount of land owned, geographical location, amount of starting capital, and type of cattle raised.

What you charge clients depends on a number of factors. When determining your fees, consider your cost, necessary profit margin, the individual clients’ needs, and what the market will bear.

How much profit can a cattle ranch business make?

Overall profit margins of a cattle ranch range from 24-33% per head of cattle. Profits vary depending upon product sold, size of ranch, demand, and pricing.

How can you make your business more profitable?

Production is directly tied to your business’ annual profit. While new cattle farmers are encouraged to limit production to what they can do best, there are a number of business opportunities in this industry. When preparing your business plan, consider these options:

• Process milk products (e.g., milk, condensed milk, evaporated milk, dry milk, cheese, butter, yogurt)
• Beef processing and packaging
• Breeding services
• Hosting farm tours
• Hosting classes (e.g., butchering, cooking, cheese making)
• Sale of cow hide
• Show cows at local events/fairs
• Grow/sell additional food items/raise other livestock

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your cattle ranch business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a cattle ranch business

Because this is a dynamic industry, branding plays a pivotal role in your success. Raise brand awareness by advertising on digital and printed platforms, sponsoring/hosting community events, attending trade/road shows in targeted communities, and cold calling businesses that could utilize your product (e.g., restaurants, farmers markets, MBC’s, and grocery stores.) Your business should be listed in all local online and printed directories and have a strong social media presence. Display your logo on all company vehicles, and have staff members wear branded shirts whenever representing the company.

How to keep customers coming back

As mentioned, your brand’s positive reputation is what will carry you to success. Ensure your cattle ranch consistently delivers quality products by properly matching your product and land. Work within the parameters of what your land has to offer and master your craft.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Have you always dreamed of living on acres of land, working with your hands in the outdoors? Does providing nourishment for the community and your family pique your interest? Have you always wanted to be your own boss and enjoy working in a dynamic industry? While being a successful cattle farmer requires hard work and dedication, it is an extremely fulfilling and profitable career.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a cattle ranch business?

A cattle rancher’s day begins early. By 6:00 AM, the crew is in the field, herding the cattle to a new field for grazing. Depending upon the size of your ranch, number of cows you own, and the number of defectors you have, this process can take several hours. Once this is done, the land must be fertilized, inventory taken, and records updated. Some days you may need to meet with the veterinarian to ensure the herd is healthy, while other days may require you to make deliveries for order fulfillment. If your ranch offers additional goods, such as dairy products, a team member will also need to tend to these items on a daily basis.

Managing a cattle ranch doesn’t stop with the animals; you must also ensure the land and equipment is maintained and in working order. Administrative duties are equally important, which includes reconciling the books, contacting vendors, networking, and marketing.

What are some skills and experiences that will help you build a successful cattle ranch business?

To manage a successful cattle farm, one must possess extensive knowledge about the animals and the process of cattle farming. While not required, hands-on experience would prove beneficial. Pursuing professional certifications, such as the P. Livestock Certification , Rainforest Alliance Certification , and Livestock Production would all prove beneficial and demonstrate your commitment to the industry.

In addition to industry knowledge, managing a successful cattle ranch requires dedication to your vision, hard work, and a passion for learning. This dynamic industry is tightly-knit. Experienced farmers enjoy supporting their fellow farmer, ensuring everyone in the community succeeds. If you lack the necessary business skills to manage your books or market your farm, the Small Farm Nation Academy has helped countless new farmers turn their dreams into reality.

What is the growth potential for a cattle ranch business?

The agriculture industry plays a critical role in every country, ensuring food for the populace. As a result, the government subsidizes everything from fertilizers to machinery and seedling. While many entrepreneurs use this as an opportunity to enter the industry, it is not over saturated. It brings in over $13 billion each year and is expected to grow by over 3% annually. The cattle industry is particularly poised for growth and significant profit due to the usefulness of beef and other by-products from cattle.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a cattle ranch business?

Accurate and complete records regarding your purchases, finances, sales, assets, breeding, calving, and vaccinations are critical to your business long-term success. While this industry can prove quite profitable, there are a variety of outside factors that have a direct impact on your income. Planning ahead for things out of your control, such as poor weather conditions, unfavorable government policies, and economic downturn will help keep your business afloat during the difficult times.

New ranch owners are encouraged to map out every last detail prior to investing in land. What will you do with the manure? How will you design and care for the land? Is there enough space to properly control parasites? How well do you know and understand these large animals?

How and when to build a team

Cattle ranch owners must understand their strengths and weaknesses and surround themselves with individuals that strengthen the team. Managing a medium-sized farm requires approximately 15–20 key staff members. During peak times, seasonal workers are typically hired. Your feed representative, veterinarian, and accountant should also be considered an essential part of your team.

Useful Links

Industry opportunities.

• Cattle Ranches for Sales
• Illinois Beef Association

Real World Examples

• Judd Organic Angus Farms

Further Reading

• Beef Cattle Resources for Small Farms

Have a Question? Leave a Comment!

Business Plan Template for Ranch Owners

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Thinking about starting a ranching business? It's an exciting venture, but it's crucial to have a solid plan in place to ensure success. That's where ClickUp's Business Plan Template for Ranch Owners comes in handy!

With this template, you can:

• Outline your goals and strategies for your ranching operation
• Create a comprehensive financial projection to guide your decision-making
• Track and manage your resources, budgets, and expenses effectively
• Identify potential risks and develop contingency plans

Whether you're a seasoned ranch owner or just starting out, ClickUp's Business Plan Template for Ranch Owners will help you lay a strong foundation and turn your ranching dreams into a profitable reality. Start planning your ranching success today!

Business Plan Template for Ranch Owners Benefits

A Business Plan Template for Ranch Owners offers several benefits for individuals in the ranching industry:

• Provides a clear framework for outlining business goals, strategies, and financial projections
• Helps in identifying potential challenges and risks, enabling proactive planning and mitigation strategies
• Assists in securing funding or investment by showcasing the viability and profitability of the ranching business
• Acts as a roadmap for managing and growing the ranching operation, ensuring efficient resource allocation and strategic decision-making
• Offers a professional and organized document that can be easily shared with stakeholders, partners, or potential investors.

Main Elements of Ranch Owners Business Plan Template

ClickUp’s Business Plan Template for Ranch Owners provides a comprehensive solution for ranch owners and those looking to start a ranching business. Here are the main elements of this template:

• Custom Statuses: Keep track of progress with 4 different statuses including Complete, In Progress, Needs Revision, and To Do, ensuring all tasks are organized and accounted for.
• Custom Fields: Utilize 3 custom fields such as Reference, Approved, and Section to add important information and categorize your business plan.
• Custom Views: Access 5 different views including Topics, Status, Timeline, Business Plan, and Getting Started Guide, allowing you to easily navigate and visualize your business plan in various formats.
• Project Management: Benefit from robust project management features like task dependencies, time tracking, file attachments, and more to streamline your ranching business planning process.

How To Use Business Plan Template for Ranch Owners

If you're a ranch owner looking to create a business plan, ClickUp's Business Plan Template can help you get started. Follow these four steps to make the most of this template and ensure your ranch business thrives:

1. Define your mission and vision

Before diving into the details of your business plan, it's crucial to establish a clear mission and vision for your ranch. What do you hope to achieve with your business? What values and principles will guide your operations? Defining your mission and vision will provide a solid foundation for the rest of your business plan.

Use the Docs feature in ClickUp to draft a mission and vision statement that encapsulate your ranch's purpose and long-term goals.

2. Conduct a market analysis

To create a successful business plan, you need a comprehensive understanding of your target market. Research the demand for ranch products and services in your area, identify your target audience, and analyze your competitors. This information will help you position your ranch effectively and make informed decisions regarding pricing, marketing, and customer acquisition.

Utilize the Table view in ClickUp to organize your market research findings and create a clear overview of your target market and competitors.

3. Develop a strategic plan

Now it's time to outline your ranch's strategic plan. Determine your business objectives, set measurable goals, and define the strategies and tactics you'll use to achieve them. Consider factors such as land management, livestock breeding, marketing channels, and financial projections. A well-crafted strategic plan will guide your decision-making and ensure you stay on track towards success.

Use the Goals feature in ClickUp to set and track your ranch's objectives, milestones, and key results. This will keep you focused and motivated throughout the implementation process.

4. Create a financial forecast

No business plan is complete without a thorough financial forecast. Estimate your ranch's revenue streams, including sales from livestock, crops, and any additional services you offer. Project your expenses, taking into account factors such as feed, labor, equipment, and maintenance costs. Additionally, create a cash flow statement and determine your break-even point and profitability timeline.

Leverage the Dashboards feature in ClickUp to visualize and analyze your financial forecasts, track key financial metrics, and make data-driven decisions to optimize your ranch's financial performance.

By following these four steps and utilizing ClickUp's Business Plan Template, you'll be well-equipped to create a comprehensive and effective business plan for your ranch. With a solid roadmap in place, you can confidently navigate the challenges of running a successful ranch business.

Get Started with ClickUp’s Business Plan Template for Ranch Owners

Ranch owners and aspiring ranchers can use the Business Plan Template for Ranch Owners in ClickUp to create a comprehensive plan for their ranching business.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful ranching business:

• Use the Topics View to outline the key sections and topics of your business plan
• The Status View will help you track the progress of each section, with statuses like Complete, In Progress, Needs Revision, and To Do
• The Timeline View will provide a visual representation of your business plan milestones and deadlines
• The Business Plan View will allow you to view and edit the complete business plan document
• The Getting Started Guide View will provide step-by-step instructions on how to use the template effectively
• Customize the Reference, Approved, and Section custom fields to add additional information and track progress
• Update statuses and custom fields as you work through each section of the business plan
• Monitor and analyze your progress to ensure your ranching business is on track for success.
• Business Plan Template for Bartenders
• Business Plan Template for Livestock Farmers
• Business Plan Template for Retail Clothing Store
• Business Plan Template for Educational Technology
• Business Plan Template for Writers

Template details

Free forever with 100mb storage.

Free training & 24-hours support

Serious about security & privacy

Highest levels of uptime the last 12 months

• Product Roadmap
• Affiliate & Referrals
• On-Demand Demo
• Integrations
• Consultants
• Gantt Chart
• Native Time Tracking
• Automations
• Kanban Board
• vs Airtable
• vs Basecamp
• vs MS Project
• vs Smartsheet
• Software Team Hub
• PM Software Guide

Cattle Ranch Business Plan Template

Download this Cattle Ranch Business Plan Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

Running an agricultural business is one of the most important businesses in the market. You get to produce fresh products for the everyday consumer. If you are into agribusiness, one of the most profitable businesses to venture into is a cattle ranch. Get started with our Cattle Ranch Business Plan Template and become a successful cattle rancher. Become more productive with less effort with the well-written suggestive content of this template. Edit and customize it anytime, anywhere on any file format presented. Stop wasting time, and start making the best out of it by downloading this Cattle Ranch Business Plan template now!

Already a premium member?  Sign in

You may also like

Apply     MyCAS

• In the News
• Upcoming Events
• Online Classes
• Agricultural Tourism
• Beginning Farmers
• Dry Farming
• OSU Organic Agriculture
• Olive Research for Oregon
• Whole Farm Management
• Business Planning Resources
• Refine Your Business Plan

Sample Business Plans

• Start Your Business Plan
• Berries & Grapes
• Biodiversity & Pest Management
• Harvest & Handling
• Herbs & Flowers
• Nursery Crops & Greenhouses
• Tree Fruits & Nuts
• Winter Farming
• Drought, Fire, Flood, Disaster Relief and Resiliency Programs
• Dry Farming Research
• Community Support Agriculture
• Marketing Your Farm
• Meat & Eggs
• Raw Agricultural Products
• Value Added
• Farmers' Markets
• Organic Fertilizer and Cover Crop Calculators
• Hay Production
• Irrigation & Fencing
• Mud & Manure Management
• Nutrient Management
• Pasture and Grazing Management
• Weeds, Poisonous Plants, & Other Pests
• Soil Testing
• Soil Surveys
• Improving Soil Quality & Cover Crops
• Agricultural Composting and Water Quality
• Water & Irrigation
• Business Planning

Below are examples of different farm business plans and a loan application:

Oregon Flower Farm Business Plan Example

Interval Farm Business Plan Sample

Peach Farm Business Plan Sample

USDA FSA Sample Microloan Application

• 4-H Youth Development
• Agriculture
• Food and Nutrition
• Gardening and Horticulture
• Leadership and Civic Engagement
• County Extension Offices

Design Your Succession Plan for Farm and Ranch Families

The first step is the hardest. Creating a succession plan takes time, effort, family communication and working with professionals. Design Your Succession Plan will help you explore what you want for your business, how to discuss it in the family and how to get started creating a succession plan. It also will help you choose and prepare to work with professionals who will make the plan legal and viable.

Design Your Succession Plan  is a multi-session workshop to help you:

Get started  on a succession plan using a workbook during and after the workshop

Open lines of communication  with family to create a shared vision for the family business

Work with professionals  to construct a plan and documents to put the family’s vision into action

This program will explore the four components of succession planning:  planning for your business, retirement, transition and estate . You will be prepared to communicate, plan, vision, write and shape the legacy of your family farm/ranch business, as well as save hundreds of dollars by completing these crucial planning steps before visiting with professionals.

You will receive a resource binder and workbook to use during and after the sessions. Starting the workbook during class will give you a jumpstart on your succession plan. When you leave the program, you will be motivated to continue communicating and working on the family farm/ranch legacy.

Who should attend?

Design Your Succession Plan  is for families who want to shape the future ownership of their family farm or ranch – the family legacy – whether that is transferring a viable business to the next generation or determining how to divide farm/ranch assets. Even if you have attended other transition, estate or succession planning classes, consider attending this program to get a start on your succession plan.

Program Overview

Module 1: Starting Your Succession Plan This module defines succession planning and highlights the importance of developing a plan and starting early. It includes tools for getting started and defines the language of succession planning.

Module 2: Determining What You Want Participants are encouraged to identify what is important to them and what they want to accomplish with their succession plan. They also are encouraged to determine what is realistic or possible. Will they be passing along assets or a business? Worksheets can be found here. 

Module 3: The Next Generation and Your Legacy Participants look to the next generation who will follow them on the farm or ranch. Will the successors take over a business? Will they be leasing the land? Will they be buying the land? This module helps participants learn how to identify, select and mentor a successor who will acquire the skills needed to continue the farm/ranch business successfully.

Module 4: Family Meetings and Conversations Good communication is key to a successful succession plan. Participants explore guidelines for planning and holding family meetings. They also will learn how to gather information to ensure they make the best decisions and how to discuss even the toughest issues in succession planning.

Module 5: Choosing and Working With Professionals Participants explore how to identify, choose and work with needed professionals to develop and implement a farm/ranch succession plan.

Contact Info

Bryon Parman Assistant Professor/Agricultural Finance Specialist [email protected] 701-231-8248

This is the prefooter section

1230 Albrecht Blvd, Fargo ND  58102 Mailing address:  NDSU Dept. 7520, PO Box 6050, Fargo, ND  58108-6050

North Dakota State University is distinctive as a student-focused, land-grant, research university. NDSU Agriculture educates students with interests in agriculture, food systems and natural resources; fosters communities through partnerships that educate the public; provides creative, cost-effective solutions to current problems; and pursues fundamental and applied research to help shape a better world.

Small Business Trends

How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

• Introducing three new products within the first two years of operation.
• Achieving annual revenue growth of 30%.
• Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

• Innovative and eco-friendly product offerings.
• Strong commitment to sustainability and environmental responsibility.
• Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

• Limited brand recognition compared to established competitors.
• Reliance on third-party manufacturers for product development.

Opportunities:

• Growing consumer interest in sustainable products.
• Partnerships with environmentally-focused organizations and influencers.
• Expansion into international markets.
• Intense competition from established technology companies.
• Regulatory changes could impact the sustainable technology market.

Competitive Analysis

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

• Year 1: $1.5 million in revenue, with a net profit of $200,000.
• Year 2: $3 million in revenue, with a net profit of $500,000.
• Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

• Revenue: $1,500,000
• Cost of Goods Sold: $800,000
• Gross Profit: $700,000
• Operating Expenses: $450,000
• Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

• Depreciation: $10,000
• Changes in Working Capital: -$50,000
• Net Cash from Operating Activities: $210,000

Investing Activities:

•  Capital Expenditures: -$100,000
• Net Cash from Investing Activities: -$100,000

Financing Activities:

• Proceeds from Loans: $150,000
• Loan Repayments: -$50,000
• Net Cash from Financing Activities: $100,000
• Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

• Mission statement
• Business Overview
• Key products or services
• Target market
• Financial highlights
• Company goals
• Strategies to achieve goals
• Measurable, time-bound objectives
• Company History
• Mission and vision
• Unique selling proposition
• Demographics
• Psychographics
• Pain points
• Industry trends
• Customer needs
• Competitor strengths and weaknesses
• Opportunities
• Competitor products and services
• Market positioning
• Pricing strategies
• Organizational structure
• Key roles and responsibilities
• Management team backgrounds
• Product or service features
• Competitive advantages
• Marketing channels
• Advertising campaigns
• Promotional activities
• Sales strategies
• Supply chain management
• Inventory control
• Production processes
• Quality control measures
• Projected revenue
• Assumptions
• Cash inflows
• Cash outflows
• Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

• Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
• Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
• Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
• Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
• Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

• Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
• Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
• Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
• Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
• Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
• Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
• Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
• One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
• Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
• Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

• It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
• It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
• It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
• It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
• It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
• It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
• It presents the company’s financial projections, showing its potential for profitability and return on investment.
• It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
• It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
• It establishes clear, measurable objectives that serve as performance benchmarks.
• It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
• It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
• It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
• It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

Image: Envato Elements

Your email address will not be published. Required fields are marked *

© Copyright 2003 - 2024, Small Business Trends LLC. All rights reserved. "Small Business Trends" is a registered trademark.

Agricultural Business Plan Template

Written by Dave Lavinsky

Agricultural Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their agricultural companies.

If you’re unfamiliar with creating an agricultural business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an agricultural business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is an Agricultural Business Plan?

A business plan provides a snapshot of your agricultural business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for an Agriculture Business

If you’re looking to start an agricultural business or grow your existing agricultural company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your agricultural business to improve your chances of success. Your agricultural business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Agricultural Businesses

With regards to funding, the main sources of funding for an agricultural business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for agricultural companies.

    Finish Your Business Plan Today!

How to write a business plan for a agricultural business.

If you want to start an agricultural business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your agricultural business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of agricultural business you are running and the status. For example, are you a startup, do you have an agricultural business that you would like to grow, or are you operating an established agricultural business you would like to sell?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the agricultural industry.
• Discuss the type of agricultural business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of agricultural business you are operating.

For example, you might specialize in one of the following types of agricultural businesses:

• Animal feed manufacturing: the production and sale of food formulas for farm animals.
• Agrichemical and seed manufacturing: the production and sale of agrichemicals (e.g., fertilizers, pesticides, and fungicides) and seeds to farmers that support the growth of their crops.
• Agricultural engineering: development, testing, and implementation of new agriculture tools and machinery to improve the process for farmers.
• Biofuel manufacturing: the production of energy from biomass.
• Crop production: the process of growing and harvesting a variety of crops such as fruits, vegetables, and grains.

In addition to explaining the type of agricultural business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include reaching X number of harvests per year, the number of customers served, or reaching $X amount in revenue.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the agricultural industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the agricultural industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your agricultural business plan:

• How big is the agricultural industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your agricultural business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your agricultural business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of agricultural business you operate. Clearly, schools would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.  

Finish Your Agricultural Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other agricultural businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of farmers, wholesalers, and distributors.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of agricultural business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for your customers to engage with you?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a agricultural business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of agricultural company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you produce fruit, soy, or vegetable products?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your agricultural company. Document where your company is situated and mention how the site will impact your success. For example, is your agricultural business located on a small or large farm near your customer base?  And, will you operate one or multiple locations? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your agricultural marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your agricultural business, including scheduling employees, tracking inventory, accepting orders and payments, and meeting with customers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to reach your Xth harvest, or when you hope to generate $X in revenue. It could also be when you expect to expand your agricultural business to a new region.  

Management Team

To demonstrate your agricultural business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing agricultural businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an agricultural business, or owning their own farm.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, how many pounds of each crop do you plan to yield each season? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your agricultural business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a agricultural business:

• Cost of farm equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your farm’s location lease or a list of agricultural equipment and machinery used on your farm.  

Writing a business plan for your agricultural business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the agricultural industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful agricultural business.  

Agricultural Business Plan Template FAQs

What is the easiest way to complete my agricultural business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your agricultural business plan.

How Do You Start an Agricultural Business?

Starting an agricultural business is easy with these 14 steps:

• Choose the Name for Your Agricultural Business
• Create Your Agricultural Business Plan
• Choose the Legal Structure for Your Agricultural Business
• Secure Startup Funding for Your Agricultural Business (If Needed)
• Secure a Location for Your Business
• Register Your Agricultural Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Agricultural Business
• Buy or Lease the Right Agricultural Business Equipment
• Develop Your Agricultural Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Agricultural Business
• Open for Business

Don’t you wish there was a faster, easier way to finish your Agricultural business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s business plan professional services can help you create a winning business.  

Other Helpful Business Plan Articles & Templates

8 Business Plan Templates You Can Get for Free

8 min. read

Updated April 10, 2024

A business plan template can be an excellent tool to simplify the creation of your business plan. 

The pre-set structure helps you organize ideas, covers all critical business information, and saves you time and effort on formatting.

The only issue? There are SO many free business plan templates out there. 

So, which ones are actually worth using? 

To help remove the guesswork, I’ve rounded up some of the best business plan templates you can access right now. 

These are listed in no particular order, and each has its benefits and drawbacks.

What to look for in a business plan template

Not all business plan templates are created equal. As you weigh your options and decide which template(s) you’ll use, be sure to review them with the following criteria in mind:

• Easy to edit: A template should save you time. That won’t be the case if you have to fuss around figuring out how to edit the document, or even worse, it doesn’t allow you to edit at all.
• Contains the right sections: A good template should cover all essential sections of a business plan , including the executive summary, product/service description, market/competitive analysis, marketing and sales plan, operations, milestones, and financial projections. 
• Provides guidance: You should be able to trust that the information in a template is accurate. That means the organization or person who created the template is highly credible, known for producing useful resources, and ideally has some entrepreneurial experience.
• Software compatibility: Lastly, you want any template to be compatible with the software platforms you use. More than likely, this means it’s available in Microsoft Word, Google Docs, or PDF format at a minimum. 

1. Bplans — A plan with expert guidance

Since you’re already on Bplans, I have to first mention the templates that we have available. 

Our traditional and one-page templates were created by entrepreneurs and business owners with over 80 years of collective planning experience. We revisit and update them annually to ensure they are approachable, thorough, and aligned with our team’s evolving best practices.  

The templates, available in Word, PDF, or Google Doc formats, include in-depth guidance on what to include in each section, expert tips, and links to additional resources. 

Plus, we have over 550 real-world sample business plans you can use for guidance when filling out your template.

Download: Traditional lender-ready business plan template or a simple one-page plan template .

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

2. SBA — Introduction to business plans

The U.S. Small Business Administration (SBA) offers two different business plan templates along with a short planning guide. 

While not incredibly in-depth, it’s enough to help you understand how traditional and lean plans are structured and what information needs to be covered. The templates themselves are more like examples, providing you with a finished product to reference as you write your plan.

The key benefit of using these templates is that they were created by the SBA. While they may provide less guidance, you can be assured that the information and structure meet their expectations.

Explore: The SBA’s planning guide and free templates

3. SCORE — Planning workbook

SCORE’s template is more like a workbook. It includes exercises after each section to help you get your ideas down and turn them into a structured plan.

The market research worksheets are especially useful. They provide a clear framework for identifying your target market and analyzing competitors from multiple angles. Plus, they give you an easy way to document all the information you’re collecting.

You will likely have to remove the exercises in this template to make it investor-ready. But it can be worth it if you’re struggling to get past a blank page and want a more interactive planning method.

Download: SCORE’s business plan template

4. PandaDoc — A template with fillable forms

PandaDoc’s library offers a variety of industry-specific business plan templates that feature a modern design flair and concise instructions. 

These templates are designed for sharing. They include fillable fields and sections for non-disclosure agreements, which may be necessary when sending a plan to investors.  

But the real benefit is their compatibility with PandaDoc’s platform. Yes, they are free, but if you’re a PandaDoc subscriber, you’ll have far more customization options. 

Out of all their templates, the standard business plan template is the most in-depth. The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry.

Explore: PandaDoc’s business plan template library  

5. Canva — Pitch with your plan

Canva is a great option for building a visually stunning business plan that can be used as a pitch tool. It offers a diverse array of templates built by their in-house team and the larger creative community, meaning the number of options constantly grows.

You will need to verify that the information in the template you choose matches the standard structure of a traditional business plan. 

You should do this with any template, but it’s especially important with any tool that accepts community submissions. While they are likely reviewed and approved, there may still be errors.

Remember, you can only edit these templates within Canva. Luckily, you only need a free subscription, and you may just miss out on some of the visual assets being used. 

To get the most value, it may be best to create a more traditional planning document and transfer that information into Canva. 

Explore: Canva’s business plan gallery

6. ClickUp — The collaborative template

Out of all the project management tools that offer free business plan templates, ClickUp’s is the most approachable.

Rather than throwing you into all the features and expecting you to figure it out—ClickUp provides a thorough startup guide with resource links, images, and videos explaining how to write a plan using the tool. 

There’s also a completed sample plan (structured like an expanded one-page plan) for you to reference and see how the more traditional document can connect to the product management features. You can set goals, target dates, leave comments, and even assign tasks to someone else on your team. 

These features are limited to the ClickUp platform and will not be useful for everyone. They will likely get in the way of writing a plan you can easily share with lenders or investors. 

But this is a great option if you’re looking for a template that makes internal collaboration more fluid and keeps all your information in one place.

Sign Up: Get a free trial of ClickUp and explore their template library

7. Smartsheet — A wide variety of templates

I’m including Smartsheet’s library of templates on this list because of the sheer number of options they provide. 

They have a simple business plan template, a one-page plan, a fill-in-the-blank template, a plan outline, a plan grading rubric, and even an Excel-built project plan. All are perfectly usable and vary in visual style, depth of instructions, and the available format.

Honestly, the only drawback (which is also the core benefit) is that the amount of templates can be overwhelming. If you’re already uncertain which plan option is right for you, the lengthy list they provide may not provide much clarity.

At the same time, it can be a great resource if you want a one-stop shop to view multiple plan types.

Explore: Smartsheet’s business plan template library  

8. ReferralRock affiliate marketing business plan

I’m adding ReferralRock’s template to this list due to its specificity. 

It’s not your standard business plan template. The plan is tailored with specific sections and guidance around launching an affiliate marketing business. 

Most of the template is dedicated to defining how to choose affiliates, set commissions, create legal agreements, and track performance.

So, if you plan on starting an affiliate marketing business or program, this template will provide more specific guidance. Just know that you will likely need to reference additional resources when writing the non-industry sections of your plan.

Download: ReferralRock affiliate marketing business plan template

Does it matter what business plan template you use?

The short answer is no. As long as the structure is correct, it saves you time, and it helps you write your business plan , then any template will work. 

What it ultimately comes down to, is what sort of value you hope to get from the template. 

• Do you need more guidance? 
• A simple way to structure your plan? 
• An option that works with a specific tool?
• A way to make your plan more visually interesting?

Hopefully, this list has helped you hone in on an option that meets one (or several) of these needs. Still, it may be worth downloading a few of these templates to determine the right fit. 

And really, what matters most is that you spend time writing a business plan . It will help you avoid early mistakes, determine if you have a viable business, and fully consider what it will take to get up and running. 

If you need additional guidance, check out our library of planning resources . We cover everything from plan formats , to how to write a business plan, and even how to use it as a management tool . 

If you don’t want to waste time researching other templates, you can download our one-page or traditional business plan template and jump right into the planning process.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• Qualities of a good template
• ReferralRock
• Does the template matter?

Related Articles

5 Min. Read

Business Plan Vs Strategic Plan Vs Operational Plan—Differences Explained

10 Min. Read

When Should You Write a Business Plan?

Use This Simple Business Plan Outline to Organize Your Plan

12 Min. Read

Do You Need a Business Plan? Scientific Research Says Yes

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software