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Sat / act prep online guides and tips, understanding the 4 writing styles: how to identify and use them.

General Education

A piece’s writing style can help you figure out what kind of writing it is, what its purpose is, and how the author’s voice is unique. With so many different types of writing, you may think it’s difficult to figure out the specific writing style of a piece or you'll need to search through a long list of writing styles.

However, there are actually just four main types of writing styles, and together they cover practically all the writing you see, from textbooks to novels, to billboards and more.  Whether you’re studying writing styles for class or trying to develop your own writing style and looking for information, we’ve got you covered.

In this guide, we explain the four styles of writing, provide examples for each one, go over the one thing you need to know to identify writing style, and give tips to help you develop your own unique style of writing.

The 4 Types of Writing

There are four main different styles of writing. We discuss each of them below, list where you’re likely to see them, and include an example so you can see for yourself what each of the writing styles looks like.

Writers who use the narrative style are telling a story with a plot and characters. It’s the most common writing style for fiction, although nonfiction can also be narrative writing as long as its focus is on characters, what they do, and what happens to them.

Common Places You’d See Narrative Writing

• Biography or autobiography
• Short stories
• Journals or diaries

“We had luncheon in the dining-room, darkened too against the heat, and drank down nervous gayety with the cold ale. ‘What’ll we do with ourselves this afternoon?’ cried Daisy, ‘and the day after that, and the next thirty years?’    ‘Don’t be morbid,’ Jordan said. ‘Life starts all over again when it gets crisp in the fall.’ ‘But it’s so hot,’ insisted Daisy, on the verge of tears, ‘and everything’s so confused. Let’s all go to town!’ - The Great Gatsby by F. Scott Fitzgerald

You can quickly tell that this passage from the novel The Great Gatsby is an example of narrative writing because it has the two key traits: characters and a plot. The group is discussing eating and drinking while trying to decide what to do for the rest of the day.

As in this example, narrative writing often has extended dialogue scenes since the dialogue is used to move the plot along and give readers greater insight into the characters.

Writers use the expository style when they are trying to explain a concept. Expository writing is fact-based and doesn’t include the author’s opinions or background. It’s basically giving facts from the writer to the reader.

Common Places You’d See Expository Writing

• Newspaper articles
• Academic journals
• Business memos
• Manuals for electronics
• How-to books and articles

“The 1995/1996 reintroduction of gray wolves (Canis lupus) into Yellowstone National Park after a 70 year absence has allowed for studies of tri-trophic cascades involving wolves, elk (Cervus elaphus), and plant species such as aspen (Populus tremuloides), cottonwoods (Populus spp.), and willows (Salix spp.). To investigate the status of this cascade, in September of 2010 we repeated an earlier survey of aspen and measured browsing and heights of young aspen in 97 stands along four streams in the Lamar River catchment of the park’s northern winter range. We found that browsing on the five tallest young aspen in each stand decreased from 100% of all measured leaders in 1998 to means of <25% in the uplands and <20% in riparian areas by 2010. Correspondingly, aspen recruitment (i.e., growth of seedlings/sprouts above the browse level of ungulates) increased as browsing decreased over time in these same stands.” -”Trophic cascades in Yellowstone: The first 15 years after wolf reintroduction” by William J. Ripple and Robert L. Beschta

This abstract from an academic journal article is clearly expository because it only focuses on facts. The authors aren’t giving their opinion of wolves of Yellowstone, they’re not telling a story about the wolves, and the only descriptions are number of trees, streams, etc. so readers can understand the study better.

Because expository writing is focused on facts, without any unnecessary details or stories, the writing can sometimes feel dense and dry to read.

Descriptive

Descriptive writing is, as you may guess, when the author describes something. The writer could be describing a place, person, or an object, but descriptive writing will always include lots of details so the reader can get a clear and complete idea of what is being written about.

Common Places You’d See Descriptive Writing

• Fiction passages that describe something

“In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare sandy hole with nothing in it to sit down on or eat: it was a hobbit hole and that means comfort. It had a perfectly round door like a porthole, painted green, with a shiny yellow brass knob in the exact middle. The door opened on to a tube-shaped hall like a tunnel: a very comfortable tunnel without smoke, with panelled walls, and floors tiled and carpeted...” - The Hobbit by J.R.R. Tolkien

This is the opening passage of the novel The Hobbit . While The Hobbit is primarily an example of narrative writing, since it explores the adventures of the hobbit and his companions, this scene is definitely descriptive. There is no plot or action going on in this passage; the point is to explain to readers exactly what the hobbit’s home looks like so they can get a clear picture of it while they read. There are lots of details, including the color of the door and exactly where the doorknob is placed.

You won’t often find long pieces of writing that are purely descriptive writing, since they’d be pretty boring to read (nothing would happen in them), instead many pieces of writing, including The Hobbit , will primarily be one of the other writing styles with some descriptive writing passages scattered throughout.

When you’re trying to persuade the reader to think a certain way or do a certain thing, you’ll use persuasive writing to try to convince them.  Your end goal could be to get the reader to purchase something you’re selling, give you a job, give an acquaintance of yours a job, or simply agree with your opinion on a topic.

Common Places You’d See Persuasive Writing

• Advertisements
• Cover letters
• Opinion articles/letters to the editor
• Letters of recommendation
• Reviews of books/movies/restaurants etc.
• Letter to a politician

“What General Weygand called the Battle of France is over. I expect that the battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this island or lose the war. If we can stand up to him, all Europe may be free and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink by the lights of perverted science. Let us therefore brace ourselves to our duties, and so bear ourselves, that if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’ - “This was their finest hour” by Winston Churchill

In this excerpt from his famous “Their finest hour” speech, Prime Minister Winston Churchill is clearing trying to convince his audience to see his viewpoint, and he lays out the actions he thinks they should take. In this case, Churchill is speaking to the House of Commons (knowing many other British people would also hear the speech), and he’s trying to prepare the British for the coming war and convince them how important it is to fight.

He emphasizes how important the fight will be (“Upon this battle depends the survival of the Christian civilization.” and clearly spells out what he thinks his audience should do (“Let us therefore brace ourselves to our duties…”).

Common Writing Styles to Know

Each of the four main types of writing styles has multiple subsets of styles within it. Here are nine of the most common and important types of writing you’ll see.

Narrative Writing

Character voice.

Character voice is a common writing style in novels. Instead of having an unknown narrator, the audience knows who is telling the story. This first-person narrator can help the reader relate more both to the narrator and the storyline since knowing who is telling a story can help the reader feel more connected to it. Sometimes the narrator is completely truthful in telling what happens, while other times they are an unreliable narrator and will mislead or outright lie to readers to make themselves look better. 

To Kill a Mockingbird (Scout is the narrator) and The Hunger Games (Katniss is the narrator) are two examples of this writing style.

Stream-of-Consciousness

This writing style attempts to emulate the thought process of the character. Instead of only writing about what the character says or does, stream-of-consciousness will include all or most of the characters thoughts, even if they jump from one topic to another randomly or include incomplete thoughts.

For example, rather than writing “I decided to take a walk to the ice cream shop,” an author using the stream-of-consciousness writing style could write, “It’s pretty hot out, and I feel like I should eat something, but I’m not really that hungry. I wonder if we have leftovers of the burgers Mom made last night? Is Mom staying late at work tonight? I can’t remember if she said. Ice cream would be a good choice, and not too filling. I can’t drive there though because my car is still in for repairs. Why is the repair shop taking so long? I should have listened when David said to check for reviews online before choosing a place. I should text David later to see how he is. He’ll think I’m mad at him if I don’t. I guess I’ll just have to walk to the shop.”

James Joyce and William Faulkner are two of the most well-known writers to have regularly used the  stream-of-consciousness writing style.

Epistolary writing uses a series of documents, such as letters, diary entries, newspaper articles, or even text messages to tell a story. They don’t have a narrator, there’s just whoever purportedly gathered the documents together. This writing style can provide different points of view because a different person can be the author of each document.

Well-known examples of epistolary writing include the novels Dracula  (written as a series of letters, newspaper articles, and diary entries) and Frankenstein (written as a series of letters).

Expository Writing

You’ll find this style in textbooks or academic journal articles. It’ll focus on teaching a topic or discussing an experiment,  be heavy on facts, and include any sources it cited to get the information. Academic writing often assumes some previous knowledge of the topic and is more focused on providing information than being entertaining, which can make it difficult to read and understand at times.

Business writing refers to the writing done in a workplace. It can include reports, memos, and press releases. Business writing typically has a formal tone and standard formatting rules. Because employees are presumably very busy at work, business writing is very concise and to the point, without any additional flourishes intended to make the writing more interesting.

You’ll see this writing style most commonly in newspaper articles. It focuses on giving the facts in a concise, clear, and easy-to-understand way. Journalists often try to balance covering all the key facts, keeping their articles brief, and making the audience interested in the story.

This writing style is used to give information to people in a specific field, such as an explanation of a new computer programming system to people who work in software, a description of how to install pipes within a house for plumbers, or a guide to new gene modifications for microbiologists.

Technical writing is highly specialized for a certain occupational field. It assumes a high level of knowledge on the topic, and it focuses on sharing large amounts of information with the reader. If you’re not in that field, technical writing can be nearly impossible to understand because of the jargon and references to topics and facts you likely don’t know.

Descriptive Writing

Poetry is one of the most challenging styles of writing to define since it can come in many forms. In general, poems use rhythmic language and careful word choice to express an idea. A poem can be an example of descriptive writing or narrative writing, depending on whether it’s describing something or telling a story. Poetry doesn’t need to rhyme, and it often won’t follow standard grammatical or structural rules. Line breaks can, and often do, occur in the middle of sentences.

Persuasive Writing

Copywriting.

Copywriting is writing that is done for advertising or marketing purposes. It’s attempting to get the reader to buy whatever the writer is trying to sell. Examples of copywriting include catalogs, billboards, ads in newspapers or magazines, and social media ads.

In an attempt to get the reader to spend their money, copywriters may use techniques such as descriptive language (“This vanilla was harvested from the lush and exotic island of Madagascar"), exciting language (Stop what you’re doing and learn about this new product that will transform your life!”) and exaggeration (“This is the best cup of coffee you will ever taste!”).

Opinion 

People write opinion pieces for the purpose of stating their beliefs on a certain topic and to try to get readers to agree with them. You can see opinion pieces in newspaper opinion sections, certain blog posts, and some social media posts. The quality of opinion writing can vary widely. Some papers or sites will only publish opinion pieces if all the facts in them can be backed up by evidence, but other opinion pieces, especially those that are self-published online, don't go through any fact-checking process and can include inaccuracies and misinformation.

What If You’re Unsure of a Work’s Writing Style?

If you’re reading a piece of writing and are unsure of its main writing style, how can you figure which style it is? The best method is to think about what the purpose or main idea of the writing is. Each of the four main writing styles has a specific purpose:

• Descriptive: to describe things
• Expository: to give facts
• Narrative: to tell a story
• Persuasive: to convince the reader of something

Here’s an example of a passage with a somewhat ambiguous writing style:

It can be tricky to determine the writing style of many poems since poetry is so varied and can fit many styles. For this poem, you might at first think it has a narrative writing style, since it begins with a narrator mentioning a walk he took after church. Character + plot = narrative writing style, right?

Before you decide, you need to read the entire passage. Once you do, it’ll become clear that there really isn’t much narrative. There’s a narrator, and he’s taking a walk to get a birch from another man, but that’s about all we have for character development and plot. We don’t know anything about the narrator or his friend’s personality, what’s going to happen next, what his motivations are, etc.

The poem doesn’t devote any space to that, instead, the majority of the lines are spent describing the scene. The narrator mentions the heat, scent of sap, the sound of frogs, what the ground is like, etc. It’s clear that, since the majority of the piece is dedicated to describing the scene, this is an example of descriptive writing.

How Can You Develop Your Own Writing Style?

A distinctive writing style is one of the hallmarks of a good writer, but how can you develop your own? Below are four tips to follow.

Read Many Different Styles of Writing

If you don’t read lots of different kinds of writing, you won’t be able to write in those styles, so before you try to get your own writing style, read different writing styles than what you’re used to.  This doesn’t mean that, if you mostly read novels, you suddenly need to shift to reading computer manuals. Instead, you can try to read novels that use unreliable narrators, stream-of-consciousness writing, etc.

The more you read, the more writing styles you’ll be exposed to, and the easier it’ll be able to combine some of those into your own writing style.

Consider Combining Multiple Types of Writing Styles

There’s no rule that you can only use one style for a piece of writing. In fact, many longer works will include multiple styles. A novel may be primarily narrative, but it can also contain highly descriptive passages as well as expository parts when the author wants the readers to understand a new concept.

However, make sure you don’t jump around too much. A paper or book that goes from dense academic text to impassioned plea for a cause to a story about your childhood and back again will confuse readers and make it difficult for them to understand the point you’re trying to make.

Find a Balance Between Comfort and Boundary-Pushing

You should write in a style that feels natural to you, since that will be what comes most easily and what feels most authentic to the reader. An academic who never ventures outside the city trying to write a book from the perspective of a weathered, unschooled cowboy may end up with writing that seems fake and forced.

A great way to change up your writing and see where it can be improved is to rewrite certain parts in a new writing style.  If you’ve been writing a novel with narrative voice, change a few scenes to stream-of-consciousness, then think about how it felt to be using that style and if you think it improved your writing or gave you any new ideas. If you’re worried that some writing you did is dull and lacking depth, add in a few passages that are purely descriptive and see if they help bring the writing to life.

You don’t always need to do this, and you don’t need to keep the new additions in what you wrote, but trying new things will help you get a better idea of what you want your own style to be like.

The best way to develop your own writing style is to expose yourself to numerous types of writing, both through reading and writing. As you come into contact with more writing styles and try them out for yourself, you’ll naturally begin to develop a writing style that you feel comfortable with.

Summary: The 4 Different Styles of Writing

There are four main writing styles, and each has a different purpose:

If you’re struggling to figure out the writing style of a piece, ask yourself what its purpose is and why the author wants you to read it.

To develop your own writing style, you should:

• Read widely
• Consider mixing styles
• Balance writing what you know and trying new things

What's Next?

Literary devices are also an important part of understanding writing styles. Learn the 24 literary devices you must know by reading our guide on literary devices.

Writing a research paper for school but not sure what to write about?   Our guide to research paper topics has over 100 topics in ten categories so you can be sure to find the perfect topic for you. 

Are you reading  The Great Gatsby for class or even just for fun?  Then you'll definitely want to check out our expert guides on the biggest themes in this classic book, from love and relationships to money and materialism .

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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What is an Essay?

10 May, 2020

11 minutes read

Author:  Tomas White

Well, beyond a jumble of words usually around 2,000 words or so - what is an essay, exactly? Whether you’re taking English, sociology, history, biology, art, or a speech class, it’s likely you’ll have to write an essay or two. So how is an essay different than a research paper or a review? Let’s find out!

Defining the Term – What is an Essay?

The essay is a written piece that is designed to present an idea, propose an argument, express the emotion or initiate debate. It is a tool that is used to present writer’s ideas in a non-fictional way. Multiple applications of this type of writing go way beyond, providing political manifestos and art criticism as well as personal observations and reflections of the author.

An essay can be as short as 500 words, it can also be 5000 words or more.  However, most essays fall somewhere around 1000 to 3000 words ; this word range provides the writer enough space to thoroughly develop an argument and work to convince the reader of the author’s perspective regarding a particular issue.  The topics of essays are boundless: they can range from the best form of government to the benefits of eating peppermint leaves daily. As a professional provider of custom writing, our service has helped thousands of customers to turn in essays in various forms and disciplines.

Origins of the Essay

Over the course of more than six centuries essays were used to question assumptions, argue trivial opinions and to initiate global discussions. Let’s have a closer look into historical progress and various applications of this literary phenomenon to find out exactly what it is.

Today’s modern word “essay” can trace its roots back to the French “essayer” which translates closely to mean “to attempt” .  This is an apt name for this writing form because the essay’s ultimate purpose is to attempt to convince the audience of something.  An essay’s topic can range broadly and include everything from the best of Shakespeare’s plays to the joys of April.

The essay comes in many shapes and sizes; it can focus on a personal experience or a purely academic exploration of a topic.  Essays are classified as a subjective writing form because while they include expository elements, they can rely on personal narratives to support the writer’s viewpoint.  The essay genre includes a diverse array of academic writings ranging from literary criticism to meditations on the natural world.  Most typically, the essay exists as a shorter writing form; essays are rarely the length of a novel.  However, several historic examples, such as John Locke’s seminal work “An Essay Concerning Human Understanding” just shows that a well-organized essay can be as long as a novel.

The Essay in Literature

The essay enjoys a long and renowned history in literature.  They first began gaining in popularity in the early 16 th century, and their popularity has continued today both with original writers and ghost writers.  Many readers prefer this short form in which the writer seems to speak directly to the reader, presenting a particular claim and working to defend it through a variety of means.  Not sure if you’ve ever read a great essay? You wouldn’t believe how many pieces of literature are actually nothing less than essays, or evolved into more complex structures from the essay. Check out this list of literary favorites:

• The Book of My Lives by Aleksandar Hemon
• Notes of a Native Son by James Baldwin
• Against Interpretation by Susan Sontag
• High-Tide in Tucson: Essays from Now and Never by Barbara Kingsolver
• Slouching Toward Bethlehem by Joan Didion
• Naked by David Sedaris
• Walden; or, Life in the Woods by Henry David Thoreau

Pretty much as long as writers have had something to say, they’ve created essays to communicate their viewpoint on pretty much any topic you can think of!

The Essay in Academics

Not only are students required to read a variety of essays during their academic education, but they will likely be required to write several different kinds of essays throughout their scholastic career.  Don’t love to write?  Then consider working with a ghost essay writer !  While all essays require an introduction, body paragraphs in support of the argumentative thesis statement, and a conclusion, academic essays can take several different formats in the way they approach a topic.  Common essays required in high school, college, and post-graduate classes include:

Five paragraph essay

This is the most common type of a formal essay. The type of paper that students are usually exposed to when they first hear about the concept of the essay itself. It follows easy outline structure – an opening introduction paragraph; three body paragraphs to expand the thesis; and conclusion to sum it up.

Argumentative essay

These essays are commonly assigned to explore a controversial issue.  The goal is to identify the major positions on either side and work to support the side the writer agrees with while refuting the opposing side’s potential arguments.

Compare and Contrast essay

This essay compares two items, such as two poems, and works to identify similarities and differences, discussing the strength and weaknesses of each.  This essay can focus on more than just two items, however.  The point of this essay is to reveal new connections the reader may not have considered previously.

Definition essay

This essay has a sole purpose – defining a term or a concept in as much detail as possible. Sounds pretty simple, right? Well, not quite. The most important part of the process is picking up the word. Before zooming it up under the microscope, make sure to choose something roomy so you can define it under multiple angles. The definition essay outline will reflect those angles and scopes.

Descriptive essay

Perhaps the most fun to write, this essay focuses on describing its subject using all five of the senses.  The writer aims to fully describe the topic; for example, a descriptive essay could aim to describe the ocean to someone who’s never seen it or the job of a teacher.  Descriptive essays rely heavily on detail and the paragraphs can be organized by sense.

Illustration essay

The purpose of this essay is to describe an idea, occasion or a concept with the help of clear and vocal examples. “Illustration” itself is handled in the body paragraphs section. Each of the statements, presented in the essay needs to be supported with several examples. Illustration essay helps the author to connect with his audience by breaking the barriers with real-life examples – clear and indisputable.

Informative Essay

Being one the basic essay types, the informative essay is as easy as it sounds from a technical standpoint. High school is where students usually encounter with informative essay first time. The purpose of this paper is to describe an idea, concept or any other abstract subject with the help of proper research and a generous amount of storytelling.

Narrative essay

This type of essay focuses on describing a certain event or experience, most often chronologically.  It could be a historic event or an ordinary day or month in a regular person’s life. Narrative essay proclaims a free approach to writing it, therefore it does not always require conventional attributes, like the outline. The narrative itself typically unfolds through a personal lens, and is thus considered to be a subjective form of writing.

Persuasive essay

The purpose of the persuasive essay is to provide the audience with a 360-view on the concept idea or certain topic – to persuade the reader to adopt a certain viewpoint. The viewpoints can range widely from why visiting the dentist is important to why dogs make the best pets to why blue is the best color.  Strong, persuasive language is a defining characteristic of this essay type.

The Essay in Art

Several other artistic mediums have adopted the essay as a means of communicating with their audience.  In the visual arts, such as painting or sculpting, the rough sketches of the final product are sometimes deemed essays.  Likewise, directors may opt to create a film essay which is similar to a documentary in that it offers a personal reflection on a relevant issue.  Finally, photographers often create photographic essays in which they use a series of photographs to tell a story, similar to a narrative or a descriptive essay.

Drawing the line – question answered

“What is an Essay?” is quite a polarizing question. On one hand, it can easily be answered in a couple of words. On the other, it is surely the most profound and self-established type of content there ever was. Going back through the history of the last five-six centuries helps us understand where did it come from and how it is being applied ever since.

If you must write an essay, follow these five important steps to works towards earning the “A” you want:

• Understand and review the kind of essay you must write
• Brainstorm your argument
• Find research from reliable sources to support your perspective
• Cite all sources parenthetically within the paper and on the Works Cited page
• Follow all grammatical rules

Generally speaking, when you must write any type of essay, start sooner rather than later!  Don’t procrastinate – give yourself time to develop your perspective and work on crafting a unique and original approach to the topic.  Remember: it’s always a good idea to have another set of eyes (or three) look over your essay before handing in the final draft to your teacher or professor.  Don’t trust your fellow classmates?  Consider hiring an editor or a ghostwriter to help out!

If you are still unsure on whether you can cope with your task – you are in the right place to get help. HandMadeWriting is the perfect answer to the question “Who can write my essay?”

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Ethical Research Paper Topics

Writing a research paper on ethics is not an easy task, especially if you do not possess excellent writing skills and do not like to contemplate controversial questions. But an ethics course is obligatory in all higher education institutions, and students have to look for a way out and be creative. When you find an […]

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Students obtaining degrees in fine art and art & design programs most commonly need to write a paper on art topics. However, this subject is becoming more popular in educational institutions for expanding students’ horizons. Thus, both groups of receivers of education: those who are into arts and those who only get acquainted with art […]

12. Kelly writes an essay telling the story of her soccer team's championship victory in chronological order from the beginning of the season to the final game. What kind of essay has Kelly written? O A. Narrative OB. Persuasive OC. Descriptive OD. Expository

the answer is A. Narrative

kennedy creates personal credibility by saying he is more than fit to lead. he talks about the sixty day period that he constructed administration, and says based on that he will be an acceptable leader.

jfk has a great reputation as an american citizen. he fought in wwii, and earned the navy and marine corps medal. he saved several men on his pt-109 patrol torpedo boat after an attack by the japanese navy. he also served in congress for the 11th congressional district for massachusetts, and served three terms in the house of representatives.

explanation:

Other questions on the subject: English

Questions in other subjects:

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How to write better ChatGPT prompts in 5 steps

ChatGPT is the generative artificial intelligence (AI) tool that's taken the world by storm. While there's always the possibility it will simply make stuff up , there's a lot you can do when crafting prompts to ensure the best possible outcome. That's what we'll be exploring in this how-to.

In this article, we'll show you how to write prompts that encourage the large language model (LLM) that powers  ChatGPT to provide the best possible answers. 

Also: Have 10 hours? IBM will train you in AI fundamentals - for free

Writing effective prompts, known as prompt engineering, has even become its own highly-paid discipline . Who knows? These tips could help you build the skills to become one of those highly paid prompt engineers. Apparently, these gigs can pay from $175,000 to $335,000 per year.  

How to write effective ChatGPT prompts

1. talk to the ai like you would a person.

One of the more interesting things I had to get used to when working with ChatGPT is that you don't program it, you talk to it. As a formally trained programmer, I've had to leave a lot of habits by the wayside when engaging with AI. Talking to it (and with it) requires a mindset shift.

When I say talk to it like a person, I mean talk to it like you would a co-worker or team member. If that's hard to do, give it a name. Alexa is taken, so maybe think of it as "Bob". This naming helps because when you talk to Bob, you might include conversational details, little anecdotes that give your story texture.

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When talking to a person, it would be natural for them to miss your point initially and require clarification, or veer away from the topic at hand and need to be wrangled back. You might need to fill in the backstory for them, or restate complex questions based on the answers they give you. 

This is called interactive prompting. Don't be afraid to ask multi-step questions: ask, get a response, and based on that response, ask another question. I've done this myself, sometimes 10 or 20 times in a row, and gotten very powerful results. Think of this as having a conversation with ChatGPT.

2. Set the stage and provide context

Writing a ChatGPT prompt is more than just asking a one-sentence question. It often involves providing relevant background information to set the context of the query.

Let's say that you want to prepare for a marathon (for the record, I do not run, dance, or jump -- this is merely an example). You could ask ChatGPT:

How can I prepare for a marathon?

However, you'll get a far more nuanced answer if you add that you're training for your first marathon. Try this instead: 

I am a beginner runner and have never run a marathon before, but I want to complete one in six months. How can I prepare for a marathon?

By giving the AI more information, you're helping it return a more focused answer. Even with ChatGPT's help, there's no way I'm going to run a marathon (unless I'm doing it with a V-Twin motor under my seat). Here are two more examples of questions that provide context:

I am planning to travel to Spain in a few months and would like to learn some basic Spanish to help me communicate with local residents. I am looking for online resources that are suitable for beginners and provide a structured and comprehensive approach to learning the language. Can you recommend some online resources for learning Spanish as a beginner?

In this case, rather than just asking about learning resources, the context helps focus the AI on learning how to communicate on the ground with local residents. Here's another example: 

I am a business owner interested in exploring how blockchain technology can be used to improve supply chain efficiency and transparency. I am looking for a clear and concise explanation of the technology and examples of how it has been used in the context of supply chain management. Can you explain the concept of blockchain technology and its potential applications in supply chain management?

In this example, rather than just asking for information on blockchain and how it works, the focus is specifically on blockchain for supply chain efficiency and how it might be used in a real-world scenario. 

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One note: I limit the answer to 500 words because ChatGPT seems to break when asked to produce somewhere between 500 and 700 words, leaving stories mid-sentence and not resuming properly when asked to continue. I hope future versions provide longer answers, because premises like this can generate fun story beginnings: 

Write a short story for me, no more than 500 words. The story takes place in 2339, in Boston. The entire story takes place inside a Victorian-style bookstore that wouldn't be out of place in Diagon Alley. Inside the store are the following characters, all human: The proprietor: make this person interesting and a bit unusual, give them a name and at least one skill or characteristic that influences their backstory and possibly influences the entire short story. The helper: this is a clerk in the store. His name is Todd. The customer and his friend: Two customers came into the store together, Jackson and Ophelia. Jackson is dressed as if he's going to a Steampunk convention, while Ophelia is clearly coming home from her day working in a professional office. Another customer is Evangeline, a regular customer in the store, in her mid-40s. Yet another customer is Archibald, a man who could be anywhere from 40 to 70 years old. He has a mysterious air about himself and seems both somewhat grandiose and secretive. There is something about Archibald that makes the others uncomfortable. A typical concept in retail sales is that there's always more inventory "in the back," where there's a storeroom for additional goods that might not be shown on the shelves where customers browse. The premise of this story is that there is something very unusual about this store's "in the back." Put it all together and tell something compelling and fun.

You can see how the detail provides more for the AI to work with. First, feed "Write me a story about a bookstore" into ChatGPT and see what it gives you. Then feed in the above prompt and you'll see the difference.

3. Tell the AI to assume an identity or profession

One of ChatGPT's coolest features is that it can write from the point of view of a specific person or profession. In a previous article, I showed how you can make ChatGPT write like a pirate or Shakespeare , but you can also have it write like a teacher, a marketing executive, a fiction writer -- anyone you want. 

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For example, I can ask ChatGPT to describe the Amazon Echo smart home device, but to do so from the point of view of a product manager, a caregiver, and a journalist in three separate prompts: 

From the point of view of its product manager, describe the Amazon Echo Alexa device. From the point of view of an adult child caring for an elderly parent, describe the Amazon Echo Alexa device. From the point of view of a journalist, describe the Amazon Echo Alexa device.

Try dropping these three prompts into ChatGPT to see its complete response. 

I've pulled a few lines from ChatGPT's responses, so you can see how it interprets different perspectives.  From the product manager identity:  I can confidently say that this is one of the most innovative and revolutionary products in the smart home industry.

From the caregiver identity:  The device's ability to set reminders and alarms can be particularly helpful for elderly individuals who may have trouble remembering to take their medication or attend appointments.

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And from the journalist identity:  From a journalistic perspective, the Echo has made headlines due to privacy concerns surrounding the collection and storage of user data.

You can see how different identities allow the AI to provide different perspectives as part of its response. To expand this, you can let the AI do a thought experiment. Let's look at some of the issues that went into the creation of something like Alexa:

The year is 2012. Siri has been out for the iPhone for about a year, but nothing like an Alexa smart home device has been released. The scene is an Amazon board meeting where the Echo smart assistant based on Alexa has just been proposed.  Provide the arguments, pro and con, that board members at that meeting would have been likely to discuss as part of their process of deciding whether or not to approve spending to invest in developing the device.  Feel free to also include participation by engineering design experts and product champions, if that provides more comprehensive perspective.

It's also good to know that making minor changes to your prompts can significantly change ChatGPT's response. For example, when I changed the phrase, "Provide the arguments, pro and con, that..." to "Provide the pro and con arguments as dialogue, that...," ChatGPT rewrote its answer, switching from a list of enumerated pros and cons to an actual dialogue between participants.

4. Keep ChatGPT on track

As mentioned above, ChatGPT has a tendency to go off the rails, lose track of the discussion, or completely fabricate answers. 

There are a few techniques you can use to help keep it on track and honest.

One of my favorite things to do is ask ChatGPT to justify its responses. I'll use phrases like "Why do you think that?" or "What evidence supports your answer?" Often, the AI will simply apologize for making stuff up and come back with a new answer. Other times, it might give you some useful information about its reasoning path. In any case, don't forget to apply the tips I provide for having ChatGPT cite sources .

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If you have a fairly long conversation with ChatGPT, you'll start to notice that the AI loses the thread. Not that that's unique to AIs -- even in extended conversations with humans, someone is bound to get lost. That said, you can gently guide the AI back on track by reminding it what the topic is, as well as what you're trying to explore.

5. Don't be afraid to play and experiment

One of the best ways to up your skill at this craft is to play around with what the chatbot can do.

Try feeding ChatGPT a variety of interesting prompts to see what it will do with them. Then change them up and see what happens. Here are five to get you started:

• Imagine you are a raindrop falling from the sky during a thunderstorm. Describe your journey from the moment you form in the cloud to the moment you hit the ground. What do you see, feel, and experience?
• You are a toy that has been left behind in an attic for decades. Narrate your feelings, memories of playtimes past, and your hopes of being rediscovered.
• Write the final diary entry of a time traveler who has decided to settle down in a specific era, explaining why they chose that time and what they've learned from their travels.
• Imagine a dialogue between two unlikely objects, like a teacup and a wristwatch, discussing the daily routines and challenges they face.
• Describe a day in an ant colony from the perspective of an ant. Dive deep into the politics, challenges, and social structures of the ant world.

Pay attention not only to what the AI generates, but how it generates what it does, what mistakes it makes, and where it seems to run into limits. All of that detail will help you expand your prompting horizons.

More prompt-writing tips 

• Feel free to re-ask the question. ChatGPT will often change its answer with each ask.
• Make small changes to your prompts to guide it into giving you a better answer.
• ChatGPT will retain its awareness of previous conversations as long as the current page is open. If you leave that page, it will lose awareness. To be clear, ChatGPT will also sometimes lose the thread of the conversation without reason, so be aware you may need to start over from time to time.
• Similarly, opening a new page will start the discussion with fresh responses.
• Be sure to specify the length of the response you want. Answers over about 500 words sometimes break down. 
• You can correct and clarify prompts based on how the AI answered previously. If it's misinterpreting you, you may be able to just tell it what it missed and continue.
• Rephrase questions if ChatGPT doesn't want to answer what you're asking. Use personas to elicit answers that it might not otherwise want to give.
• If you want sources cited , tell it to support or justify its answers.
• ChatGPT custom instructions are now available to free users. You can  give ChatGPT a set of prompts that are always available , so you don't have to retype them.
• Keep experimenting.
• Consider getting the ChatGPT Plus subscription . You can then use your own data for powerful analytics . You can also pull data from the Web . 
• Try asking the same question of Gemini  (formerly Bard) or Copilot (formerly Bing Chat). Both will interpret your prompts differently and answer differently. This is effectively getting a second opinion on your prompt, and can give you alternate perspectives.
• Ask for examples. If you want to see how well ChatGPT understands what you're asking for, ask it "Can you give me three examples of how that works?" or similar questions.
• Ask it to repeat parts of your original requests back to you. For example, if you feed it an article to analyze, you can tell it something like, "Just to be sure you understand, please echo back the first three headlines," or "I want to be sure you understand what I mean, so summarize the main conflict discussed in this article." 
• Sometimes ChatGPT just fails. Keep trying, but also be willing to give up and move on to other tools. It's not perfect...yet.

What type of prompts work best with ChatGPT? 

Part of what makes ChatGPT so compelling is you can ask it almost anything. That said, keep in mind that it's designed to provide written answers. If you want a list of websites, you're better off talking to Google. 

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If you want some form of computation, talk to Wolfram Alpha . Give ChatGPT open-ended prompts, encourage creativity, and don't be afraid to share personal experiences or emotions. Plus, keep in mind that the AI's knowledge ends in 2021  for ChatGPT 3.5 and December 2023 for ChatGPT 4 in ChatGPT Plus.

How can I adjust the complexity of ChatGPT responses?

You can directly specify the complexity level by including it in your prompt. Add "... at a high school level" or "... at a level intended for a Ph.D. to understand" to the end of your question. You can also increase complexity of output by increasing the richness of your input. The more you provide in your prompt, the more detailed and nuanced ChatGPT's response will be. You can also include other specific instructions, like "Give me a summary," "Explain in detail," or "Provide a technical description."

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You can also pre-define profiles. For example, you could say "When evaluating something for a manager, assume an individual with a four-year business college education, a lack of detailed technical understanding, and a fairly limited attention span, who likes to get answers that are clear and concise. When evaluating something for a programmer, assume considerable technical knowledge, an enjoyment of geek and science fiction references, and a desire for a complete answer. Accuracy is deeply important to programmers, so double-check your work."

If you ask ChatGPT to "explain C++ to a manager" and "explain C++ to a programmer," you'll see how the responses differ.

What do I do if ChatGPT refuses to answer or I don't like its answer? 

There are some guardrails built into ChatGPT. It tends to shut down if you ask it political questions, for example. That's what's built into the system. While you might be able to tease out an answer, it's probably not going to provide great value. That said, feel free to keep trying with different phrasing or perspectives. 

You can follow my day-to-day project updates on social media. Be sure to subscribe to my weekly update newsletter on Substack , and follow me on Twitter at @DavidGewirtz , on Facebook at Facebook.com/DavidGewirtz , on Instagram at Instagram.com/DavidGewirtz , and on YouTube at YouTube.com/DavidGewirtzTV .

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