business plan for roller skating rink

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Roller Rink Business Plan Sample

APR.11, 2018

Do you want to start a roller rink business?

Are you planning to open a roller rink business? This is an awesome business to invest in since many people nowadays love the roller skating culture. From adults to children, the numbers of people looking for roller skating services have tremendously increased over the years. Roller skating is not only a great exercise to engage in with your family, but it’s also fun. So, at the end of the day you will be bonding and improving the health of your loved ones at the same time. The startup capital required may be on the high side but with proper planning and funding for you will recover your costs within a few years of business.

Executive Summary

2.1 the business.

The roller rink business shall be registered under the name Smooth Slide Rink, and will be situated in Enos Park, Springfield Illinois. The business will be owned and managed by Samantha Davis an experienced and award winning skating professional.

2.2 Management Team

Samantha Davis is a skating instructor who has been in the roll skating industry for over twelve years. Before opening a roller skating rink business , Samantha worked for many schools and popular fitness brands across United States and Canada training adults and students the art of skating thus gaining impressive knowledge and experience.

2.3 Customer Focus

Smooth Slide Rink intends to offer a modern, spacious and well equipped facility for all potential customers across the city of Springfield.

2.4 Business Target

Since it will be the first roller rink business in the neighborhood, the whole community and residents of Springfield will highly benefiting from a well-managed and equipped facility.

Company Summary

3.1 company owner.

Samantha Davis is a skating instructor who has worked with top USA skating schools such as U.S. Figure Skating. She also worked as a skating instructor at The Mariposa School of Skating in Canada for more than 10 years. She has greatly contributed to ensure the growth of the roller skating industry by working in the course of her career.

3.2 Aim of Starting the Business

To open a roller skating rink business , it requires an expert who understands the art of skating and handling the business to properly identify priorities and set goals. Samantha has previously managed roller skating and therefore, comprehends the nitty-gritty details of managing a roller rink skating facility.

3.3 How the Business will be Started

As a professional skating instructor, Samantha understands what it entails to begin this venture and to make it successful. To actualize her plan, she has hired professional to come up with an impressive financial roadmap to guide the business. The following is the ultimate financial data for Smooth Slide Rink.

Services for Customers

Smooth Slide Rink is keen to offer top notch and modern roller skating facilities for potential customers. Since Samantha already has an idea of how to open a roller skating rink business , the venture will focus on building a healthy and long lasting client relationships as it offers the following services.

• Offer indoor roller skating expeditions.
• Provide video arcade and redemption counter.
• Small restaurant to offer snacks and refreshments.
• Hosting Parties and fundraising

Marketing Analysis for Roller Rink Business

For Smooth Slide Rink to meet its market goals, a well-researched market analysis to find out market trends was started to assist the business effectively tap into the market. This roller rink business plan has showed the strategy the business intends to focus on to meet its obligations.

With the fast growth and popularity of roller skating in Springfield, there is a huge potential for Smooth Slide Rink to take advantage of. Taking into consideration the location of the business, demographic stats and available competition, it is guaranteed the skating facility will enjoy a high number of customers.

5.1 Market Segmentation

With a good roller skating rink business plan , this will act as good foundation to start a strong and marketable business. Smooth Slide Rink therefore has the best opportunity to engage in intensive marketing campaigns to command a larger market share. One doesn’t need to have prior experience roller skating to visit the facility to have a good time. Based on market findings, the skating facility intends to target the following groups of customers.

5.1.1 Children

A lot of roller skating facilities earn a lot of money and profits from children related activities. Smooth Slide Rink plans to have a wide option of children’s programs that will make the facility attractive for children. Springfield has a wide population of children between ages of five to seventeen which is key revenue potential for business. Nowadays, parents are open to the idea of having their children take part in fun and recreation activities in order to encourage healthy living. With a roller skating facility in the community, the most lucrative customers for the business will be children.

5.1.2 Adults (Age 18-44)

As roller skating activity popularity is increasing each single day, and adults too are over the moon to try skating for fun. This roller skating rink startup sample business plan also includes adults since the business plans to put in place awesome activities that will appeal to the adult between 18-44 years. Since most of this age group are working and in active activities, they will most likely have to pay for membership which will generate a more steady income for the skating facility.

5.1.3 Schools and College Students

Roller skating is a major trend in many educational institution. In this case, many schools once in a while always organize indoor roller skating competitions. Smooth Slide Rink stands a great chance to gain as these schools and their students will need a professionally managed and well equipped facility where they can compete and have a fun. With the high number of high schools and vocational schools in Springfield, the business will definitely flourish. Smooth Slide Rink plans to widely market its services to this target group to maximize on profits.

5.1.4 Churches and Religious Centers

The neighborhood has a great number of religious institutions and churches that periodically organize recreation activities for the congregations. Thanks to Smooth Slide Rink, they will be able to have fun and engaging religious activities at the facility.

5.2 Business Target

Smooth Slide Facility is ready to start operations in an easily accessible location where there is limited to no competition. The high population in Springfield is a great source of market for the skating facility. When allocating the roller skating rink start up costs , the business knows it will be expensive to open the facility and therefore, enough plans are needed to recover the initial investment. Smooth Slide Rink hopes to make fully recovery of the startup cost investment in two years. The skating facility has predicted a 30-40% annual increase in sales.

5.3 Product Pricing

A good roller skating business plan should be carefully thought through and accurate prices indicated to lay a perfect foundation for the business. Although there is no competition, Smooth Slide Rink has come up with affordable prices to attract and retain customers.

Brilliant service

Brilliant service. Quick delivery. Highly professional team.value for money.

If you are wondering how to open a skating rink business that will be successful from launching, you need to come up with a comprehensive and realistic strategy. Samantha Davis has worked with skating experts to come up with a personalized roller skating rink business strategy that will be the backbone of attracting business revenue. The following is Smooth Slide Rink sales strategy.

6.1 Competitive Analysis

Smooth Slide Rink is located in an accessible location with a huge population of the market target. Furthermore, this is the first skating rink business in the area, so there will be a high demand.

6.2 Sales Strategy

To make sure Smooth Slide Rink reaches its intended customers, these helpful strategies will be used to boost sales.

• The business will use word of mouth marketing to market the facilities.
• The skating facility will use local advertising methods such as churches, religious institutions, print media, radio, Television, schools and vocation institutions.
• Plan a publicized grand opening party to create awareness about the new roller rink skating facility.
• Use digital media platforms such as Twitter, Instagram and Facebook to advertise.
• Offer an introductory reduced fee for the first members.
• Organize numerous children activities such as birthday parties.

6.3 Sales Forecast

Smooth Slide Rink is focused on offering a wide variety of sales strategies to its targets.

Personnel Plan

Smooth Slide Rink offers various services to maximize on the profits. How the business intends to pay salaries is well indicated in this roller skating rink business plan.

7.1 Personnel Plan

Smooth Slide Rink is owned by Samantha Davis, who understands how to start a roller skating rink business . She will be also the operating manager of business. Other people to be hired include.

• Business Manager
• Assistant Manager
• Administrator
• Three Instructors
• Two Marketing Executives
• One Cashier

7.2 Average Staff Salaries

Smoot Slide Rink plans to spend the following amounts on staff salaries for the first three years.

Financial Plan

Smooth Slide Rink has a steady financial plan that will guide the business to run smoothly and achieve success. Starting a skating rink business will be facilitated by Samantha’s personal savings and business plan for angel investors . Key financial information for the business has been shown in the sections below.

8.1 Important Assumptions

Financial forecasts of Smooth Slide Rink will be based on these assumptions.

8.2 Brake-even Analysis

Smooth Slide Rink Brake-even Analysis is show in the graph below.

8.3 Projected Profit and Loss

Profit and Loss information for Smooth Slide Rink computed on an annual and monthly basis is as shown below.

8.3.1 Monthly Profit

8.3.2 Yearly Profit

8.3.3 Monthly Gross Margin

8.3.4 Yearly Gross Margin

8.4 Projected Cash Flow

The diagram below summarizes projected cash flow.

8.5 Projected Balance Sheet

Illustrated below is the Projected Balance Sheet for Smooth Slide Rink.

8.6 Business Ratios

Smooth Slide Rink Ration Analysis, Business New Worth and Business Ratios are shown below.

Download Roller Rink Business Plan Sample in pdf

OGS capital professional writers specialized also in themes such as golf course marketing strategy , bouncy castle for-hire business , internet radio business plan , business plan for music festival , music venue business plan , helicopter business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Roller Skating Rink

Back to All Business Ideas

How to Start a Roller Skating Rink

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 25, 2022 Updated on March 13, 2024

Investment range

$19,800 - $39,850

Revenue potential

$218,000 - $359,000 p.a.

Time to build

Profit potential

$76,000 - $126,000 p.a.

Industry trend

Roller skating was one of the most popular pastimes of the 1960’s and 70’s. Today, people of all ages still enjoy a day or evening at the rink. Whether you’re hosting a kid’s birthday party or gathering colleagues for a team-building event, roller skating is a great way to celebrate and connect while engaging in healthy physical activity. 

The recreational sports centers industry, which includes roller skating rinks, is worth $78 billion and expects steady growth in the coming years. 

While you might be eager to dive in and become a rink owner, it’s important to understand the relevant procedures and concerns. Fortunately, this step-by-step guide provides the entrepreneurial foundation you need to launch your business. 

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Pros and cons.

Before starting a roller skating rink, it’s important to consider the pros and cons.

• Fun Environment – Create a positive customer experience and have fun doing it
• Good Money – Charge up to $500 for private events
• Room to Grow – Add an arcade or a full-service restaurant
• Expensive Startup – High costs to rent and renovate a facility
• Potential Injuries – Skaters often slip and fall, creating liability issues

Roller skating rink industry trends

Roller skating rinks fall within the fitness and recreational sports centers industry. 

Industry size and growth

• Industry size and past growth – The global fitness and recreational sports center industry is worth $78 billion in 2022. The industry saw a decline during the pandemic, but is now back on the rise.(( https://www.marketreportsworld.com/global-and-united-states-fitness-and-recreational-sports-centers-market-20651372 ))
• Growth forecast – The global fitness and recreational sports centers industry is expected to grow at an annual rate of 3.5% through 2028.

Trends and challenges

Trends within the roller skating rink industry include:

• People have discovered that roller skating is a great cardio workout, so many rinks now offer a variety of skating work-outs.  
• Roller rinks are perfect for dance parties. Rinks across the country hold nightclub-style events for teens and young adults, boosting revenue. 
• Some rinks are expanding their skate rental offerings to include inline skates alongside the traditional quad skate. 

Challenges within the roller skating rink industry include:

• Accidents happen at roller rinks, as skaters trip, fall, or collide. To minimize liability and avoid lawsuits, owners should have customers sign wavers, keep their facilities clean, and carry strong insurance. 
• While skating rinks are popular places to host birthday parties, there are countless other recreational activities to choose from. You’ll need to focus on smart marketing and quality services to make your rink a top destination.  

What kind of people work in roller skating rinks?

• Gender – 31.1% of skating rink managers in the U.S. are women and 68.9% are men.(( https://www.zippia.com/skating-rink-manager-jobs/demographics/ ))
• Average level of education – The average skating rink manager has a bachelor’s degree.
• Average age – The average age of a skating rink manager in the United States is 46.

How much does it cost to start a roller skating rink?

Startup costs for a roller rink range from $19,000 to $39,000. Costs include the facility lease, renovations, purchase of skates and equipment, website, and advertising.

You’ll need a handful of items to successfully launch your roller skating rink, including: 

• Roller skating rink
• Roller skates
• Maintenance tools

How much can you earn from a roller skating rink?

The average cost for roller rink admission is $10, with skate rentals costing about $5. After considering labor and overhead costs, expect a profit margin of around 35%

In your first year or two, you could charge $10 admission and $5 skate rentals to 250 customers per week. You could also host one private event each week at a rate of $450 per group. This would result in $218,000 in annual revenue and $76,000 in profit, assuming that 35% margin. As your roller rink increases in popularity, you could increase sales to 400 customers and two private events per week. With annual revenue of $359,000, you’d make a handsome profit of $126,000. 

What barriers to entry are there?

There are a few barriers to entry when it comes to starting a roller rink. Your biggest hurdles will be:

• Finding an affordable, suitable facility in a great location
• Cost of renovations and equipment

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Step 2: hone your idea.

Now that you know what’s involved in starting a skating rink, it’s a good idea to hone your concept in preparation to enter a competitive market.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape. 

Why? Identify an opportunity

Research roller skating rinks in your area and online to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a roller skating rink with a snack bar or video game room. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as birthday parties, corporate events, or skating work-outs.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your products or services

You’ll be charging customers for skating time at your rink. You could also host private parties and events and charge a flat rate to rent out the facility. Some roller skating rinks offer skating lessons, exercise classes, and host nightclub-style events to teens and young adults. You might also serve food and beverages or have an arcade onsite.

How much should you charge for roller skating?

The average cost for three to four hours of roller skating is $10. Skate rentals cost around $5. Rates for private events average around $400 per group. After the cost of labor and overhead, expect a profit margin of 30%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your primary target market will be kids and teens who want to enjoy a fun afternoon or evening of roller skating. You’ll also attract adults who enjoy this nostalgic pastime. 

Find your ideal customers by marketing your business on Facebook, TikTok, and Instagram. To attract corporate customers, consider using LinkedIn. You could also network with local schools and youth organizations.  

Where? Choose your roller skating rink location

The location of your roller skating rink is key to its success and the overall experience of your customers Depending on your target audience, you may want to consider proximity to schools or family-friendly attractions.

When choosing your location, think about how you can create a unique and memorable experience for your customers. For example, you could look for a space with an outdoor area for roller skating during the warmer months, or a location with adjacent restaurants or bars to offer a complete night out experience.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Roller Skating Rink Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “roller rink” or “skating rink”, boosts SEO
• Name should allow for expansion, for ex: “Speedy Skates” or “RollNation” over “Roller Disco Inferno”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Roller Skating Rink Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: Provide a snapshot of your roller skating rink business, highlighting its entertainment value, target demographic, and revenue-generating services like parties and skate rentals.
• Business Overview: Describe the core business of operating a roller skating rink, including the customer experience and types of events hosted.
• Product and Services: List the services your rink will offer, such as open skate sessions, private event hosting, and skate lessons.
• Market Analysis: Assess the local demand for recreational activities and the potential customer base for a roller skating rink.
• Competitive Analysis: Compare your rink to local entertainment options, emphasizing what will make your rink a preferred choice, like modern facilities or themed skate nights.
• Sales and Marketing: Outline how you will attract patrons through promotional events, partnerships with schools, and social media marketing.
• Management Team: Highlight the qualifications and roles of your management team members, focusing on experience in entertainment management and customer service.
• Operations Plan: Detail the day-to-day operations of the rink, including staffing, maintenance, and customer service standards.
• Financial Plan: Provide an overview of the financial projections, including start-up costs, pricing strategy, and profit margins.
• Appendix: Include supplementary documents such as market research data, building plans, or equipment purchase agreements that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to roller skating rinks. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your skating rink will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a roller skating rink. You might also try crowdfunding if you have an innovative concept.  

Step 8: Apply for Roller Skating Rink Business Licenses and Permits

Starting a roller skating rink requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your skating rink as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as Roller , Partywirks , or  LilYPad , to collect payments, manage bookings, and collect waivers. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Starting a roller skating rink can be an exciting venture, and success lies in implementing effective marketing strategies. Here are some practical tips to boost your roller skating rink business:

• Theme Nights : Host different theme nights like retro or disco, and family-friendly events to attract various people.
• School Partnerships : Work with schools and youth groups for discounts or special events to positively impact the community and build lasting connections.
• Social Media Events : Use social media for fun challenges and contests, encouraging people to post about their visits and attract more customers.
• Loyalty Programs : Offer loyalty programs and membership cards for regular visitors to give them discounts and special benefits, encouraging them to keep coming back.
• Work with Local Influencers : Collaborate with local social media influencers to promote your rink to their followers and reach more people.
• Community Sponsorships : Support local teams and events to increase your visibility and show your commitment to the community.
• Group Discounts : Provide discounts and packages for group events like parties or corporate gatherings to make your rink a popular choice for group activities.
• Referral Programs : Reward customers who bring new visitors, using word-of-mouth to gain more customers.
• Seasonal Deals: Offer special deals or events during holidays and school breaks to attract more visitors when they have free time.
• Interactive Marketing : Create engaging marketing materials like flyers and posters, and place them where people will see them to keep your rink in mind.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your roller skating rink meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your roller rink could be:

• Safe, speedy skating at our state-of-the-art rink
• Roller skating fun for the whole family!
• Skating parties and events for all ages

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a roller skating rink, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in skating for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in roller skating rinks. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a roller skating rink include:

• Rink Attendants – Sell tickets, rent equipment
• Office Manager – Bookkeeping, run payroll
• Facilities Manager – Clean rink, keep up with maintenance and repairs
• Marketing Lead – Manage social media accounts, book private events

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Roller Skating Rink – Start Making Money!

Operating your own roller skating rink is a fun and rewarding way to make a living. You’ll provide good times for kids and teens, as well as a place to hang out. You’ll also give nostalgic adults a chance to relive the past and make new memories!

Now that you’ve done your entrepreneurial homework, it’s time to lace up those skates and start building the best roller skating rink in town. 

• Roller Skating Rink FAQs

Yes, roller skating rinks are profitable. You can increase revenue by offering skating lessons, hosting nightclub events, and selling food and beverages.

Prices for admission to a roller rink range from $8-$12 for three to four hours of skating. You could also charge anywhere from $350 to $500 for groups to rent your rink for private events.

Train staff members to accurately measure customers’ feet and provide guidance on selecting the appropriate skate size. Regularly inspect and maintain the rental skates, including checking for wear and tear, and replacing worn-out parts.

To ensure the safety of skaters and maintain a secure environment, implement safety protocols and guidelines. Clearly communicate and enforce rules such as speed limits, no backward skating, and appropriate behavior on the rink. Provide safety equipment, such as helmets and wrist guards, and encourage their use, especially for beginners or children. 

Develop a professional website that showcases your rink’s amenities, events, and pricing information. Utilize social media platforms to share engaging content, such as photos or videos of skaters enjoying the rink. Offer special promotions, group discounts, or theme nights to attract new customers. 

A standard roller skating rink can range in size from approximately 5,000 to 15,000 square feet. However, the size can vary significantly based on local regulations and the capacity you aim to accommodate. Consider factors such as the layout of the rink, seating areas, rental area, and other amenities you plan to include.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Roller Skating Rink Name
• Create a Roller Skating Rink Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Roller Skating Rink Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Roller Skating Rink - Start Making Money!

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Roller Skating Rink Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Roller Skating Rink Business Plan?

Writing a roller skating rink business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your roller skating rink business, its location, when it was founded, the type of roller skating rink business (E.g., traditional roller skating rink, roller hockey rinks, roller disco rinks.), etc.

Market opportunity:

Product and services:.

• For example, you may create a retro 70s theme to give fellow skaters a unique skating experience.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Personal care services
• Companionship services
• Meal preparation
• Home safety evaluation
• Describe the legal structure of your skating rink business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, you may target families with young children, teens, adults, and roller derby or hockey enthusiasts.

Market size and growth potential:

Competitive analysis:, market trends:.

• For example, the roller skating community has a strong and vibrant culture involving fashion, music, and dance. List out your plans to tap into these cultures.

Regulatory environment:

Here are a few tips for writing the market analysis section of your roller skating rink business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Mention your services:

• Roller disco
• Roller hockey
• Skate rental
• Skating lessons for beginners
• And other types of skating experiences

Describe each service:

• For example, traditional roller skating involves skating around the rink with music, renting skates, etc.

Quality measure:

• This may include regular maintenance of the rink, skates, and other equipment.

Additional services:

In short, this section of your roller skating rink plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For instance, you may offer themed nights, skate parties, and other special skating events as some of your USPs.

Pricing strategy:

• You can mention any discounts you plan on offering to attract new customers to your roller skating rink business.

Marketing strategies:

Sales strategies:, customer retention:.

Overall, this section of your roller skating rink business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your roller skating rink business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:, equipment and machinery:.

• Explain how these tools help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your roller skating rink’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include key executives, senior management, and other department managers (e.g. Facility manager, HR manager.) involved in the business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your roller skating rink services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your roller skating rink business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample roller skating rink business plan will provide an idea for writing a successful roller skating rink plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our roller skating rink business plan pdf .

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Frequently asked questions, why do you need a roller skating rink business plan.

A business plan is an essential tool for anyone looking to start or run a successful roller skating rink business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your roller skating rink company.

How to get funding for your roller skating rink business?

There are several ways to get funding for your roller skating rink business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your roller skating rink business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your roller skating rink business plan and outline your vision as you have in your mind.

What is the easiest way to write your roller skating rink business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any roller skating rink business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Start a Roller Skating Rink

If you grew up in the 80’s, roller skating rinks were an integral part of your childhood. You looked forward to the weekend, anticipating that feeling of excitement you felt from lacing up those skates. Over the last few years, skating rinks have recaptured the hearts of adults and children, offering a safe and entertaining environment for everyone.

Learn how to start your own Roller Skating Rink and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a roller skating rink by following these 10 steps:

• Plan your Roller Skating Rink
• Form your Roller Skating Rink into a Legal Entity
• Register your Roller Skating Rink for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Roller Skating Rink
• Get the Necessary Permits & Licenses for your Roller Skating Rink
• Get Roller Skating Rink Insurance
• Define your Roller Skating Rink Brand
• Create your Roller Skating Rink Website
• Set up your Business Phone System

We have put together this simple guide to starting your roller skating rink. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Roller Skating Rink Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your roller skating rink?

Business name generator, what are the costs involved in opening a roller skating rink.

As with every business, the skating arena’s location will define your success. If you’re unable to find an old roller rink, be sure you choose a space that is large and offers ample parking. Due to the size of space needed, the building will be your largest expense, both in the beginning and moving forward. Current successful skating rink owners recommend setting aside approximately $4,000/month for rent.

Once you’ve found a prime location, you’ll be facing a number of additional start-up costs, which will set you back approximately $30,000:

• If the building wasn’t originally designed for a skating rink, you’ll need to design and build the arena. Skating floors should be wood to ensure you attract both beginners and novice skaters.
• Depending upon the space you have to work with, hiring an engineer might be your best option for safeguarding against any spatial and safety snafus along the way.
• Equipment: lockers, benches, roller skates, music system, lighting system, tables, and food and drink equipment.
• Software: accounting and inventory management software would both be beneficial
• Marketing supplies

What are the ongoing expenses for a roller skating rink?

A roller skating rink’s overhead expenses vary, depending upon the services they offer. Rent, insurance, and payroll will take up a large portion of your budget. It also takes a great deal of energy to keep something like this going, so budget for a significant electric bill.

You’ll want to make refreshments available for your customers. Carefully consider your menu options before opening the business, as the items you offer will define your budget.

Dedicating a portion of your budget for ongoing and preventative maintenance should also be part of your business plan. There are many components to a skating rink and they should all be considered invaluable. Preventative maintenance ensures the entire operations runs smoothly, reducing the number of unexpected incidents.

Who is the target market?

Customers for this type of business will be anyone looking for a fun and safe place to gather with friends and family. You’ll get a spectrum of customers; from those who’ve never put on a pair of skates all the way to enthusiasts who enjoy skating every chance they get. Roller skating rinks are also popular amongst teenagers who are looking for a more entertaining option than being dropped off at the mall for a few hours with friends.

How does a roller skating rink make money?

Your business generates revenue by charging an admission price to the skating rink, as well as renting out skates to your customers. Most arenas also offer party packages and sell food and drinks, which helps attract customers and increases the business’ profitability.

This is a tricky question, as fees largely depend upon the customer’s unique needs. Individual skaters are charged between $7-$11, which typically include 3-4 hours of skating. Skate rentals average $5.

The bulk of your revenue will be generated from larger parties. If the party rents the entire space out, rinks charge a minimum of $350. Parties who share the rink with your other customers charge a fee of no less than $150 for 10 guests, with an additional fee for each additional guest. You’ll want to consider your overhead expenses and goals for attracting customers when constructing your fee structure.

How much profit can a roller skating rink make?

Your annual profit is defined by your fee structure, demographic, and what other activities the facility offers. Those who have found success in this industry suggest offering enough activities to attract consumers who are interested in more than skating. Entrepreneurs who have found the right balance have reported an annual profit of over $200,000 after just a few short years.

How can you make your business more profitable?

As indicated, offering skating as the only entertainment option will result in a low profit margin. The following are a few strategies and services other rinks have implemented to ensure a more profitable business:

• Offer a food and beverage selection that appeals to consumers of all ages
• If affordable, obtain a liquor license. Parents who are attending parties with their children will thank you.
• Some roller skating rinks have found success as a night club on “off” nights.
• Design your floor so it meets the size requirements for speed and figure skating competitions. One national event could pay your overhead expenses for the year.
• Sell skates.
• Offer skating lessons, segmented into different age and/experience levels.
• Coach speed skating.
• Offer exercise classes that incorporate skating.
• Host roller derby events and market to roller derby teams in the area.
• Make it more of a recreational facility. You can offer arcade games, laser tag, and/or rock climbing. Some owners even install retracting basketball goals for basketball events, while others rent their space to cheerleading or volleyball teams. By doing research and identifying what your area is lacking, you can cater to the needs of your specific community.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your roller skating rink is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a bead store business. Learn more about licensing requirements in your state by visiting  SBA’s reference to state licenses and permits .

For information about local licenses and permits:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in  US Small Business Associations directory of local business resources .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Release of Liability

To avoid liability and potential lawsuits, XXX businesses should have their clients sign a release of liability. Here is an example of one such form.

Recommended: Rocket Lawyer makes it easy to create a professional release of liability form for your roller skating business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

Liquor License

To sell alcohol at a bar, a liquor license will be required. The type of license that must be obtained will vary depending on the kind of liquor you intend to serve, whether or not you intend to sell food, the percentage of your sales that will come from alcohol vs. food, the average amount of people that will be served per night, the bar’s closing time, and whether or not consumers will be allowed to take their alcohol to-go. Licenses will also vary by state and individual state pages should be referenced during the application process. More information on obtaining a liquor license can be found here.

Music Licensing

In order to play music in a public setting, permission must be acquired from the composer or license holder. Typically, it is possible to obtain a “blanket” license allowing a businesses to play music owned by a large catalog of artists and recording studios. Such licenses can be obtained from Performance Rights Organizations, such as ASCAP and BMI. Learn more about music licensing requirements and how to obtain a blanket license here.

Liability Waiver

Liability waivers are essential since consumers will be in high risk environments.

Certificate of Occupancy

Roller Skating Rinks operating out of a physical location typically require a Certificate of Occupancy (CO) . A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a rink location:

• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a roller skating rink.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a rink:

• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your rink will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Roller Skating Rink needs and how much it will cost you by reading our guide Business Insurance for Roller Skating Rink.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a roller skating rink

While your primary focus should be on groups who cater to children, your marketing efforts should be somewhat diverse. Start with a grand opening celebration. Send out mailers and hit the streets, putting flyers on cars around town. Advertise your grand opening in community newsletters and on radio stations. Offer special pricing for a specified length of time, and invite the press to the grand opening event. The more positive publicity, the better.

Keep in mind, that your goal is to create a wholesome atmosphere that will attract families and large groups. For long-term success, focus on building relationships with school representatives, civic organizations, and church groups. Offer to do fundraisers and really get involved in the community. Hand out “honor roll coupons,” rewarding local students for doing well in school. If parents and leaders associate your name and face with positivity and family, they’ll consider you when holding their next youth group or birthday party. Some rinks have even found success offering their space to schools who don’t have enough space for unrelated sports activities such as floor hockey and gym class.

It’s also a great idea to become a member of organizations such as the International Roller Skating Association . Their annual events are great educational and networking opportunities and their website has a “location” feature that assists consumers in finding roller skating rinks nearby.

How to keep customers coming back

Getting people in the door is your first step. What you do after that defines your business’ long-term success. Your goal is to ensure your customers have a positive experience every time they visit your facility. This means offering a clean, safe, and wholesome experience, with customer service your top priority.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

To build a successful skating rink business, it’s important that you not only enjoy skating, but are knowledgeable in every facet of the business. This is a very social profession, so someone who genuinely enjoys being around people, particularly school-age children. Your consumers come to escape the concerns of everyday life, so your job is to be in party mode, while still ensuring the safety of every skater.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a roller skating rink?

A great deal of your clientele will be children, which narrows the amount of time the rink is open and filled with people. If you market appropriately, however, there are a number of ways to regulate this downtime and ensure a profitable business.

Your duties will vary, depending upon what’s on the day’s agenda. A typical day will look something like this:

• Cleaning the skating rink, both inside and out, to ensure a safe and orderly environment for your customers
• Checking all equipment and skates to ensure they’re working properly and that nothing is in need of repair
• Answering phone calls and emails for prospective clients
• Meeting with customers who are interested in holding events at the arena
• Building relationships with members of the community who could play a roll in bringing steady business to the rink
• Marketing the business and re-strategizing when necessary
• Planning events that will attract new business
• Meeting with employees to ensure they understand your mission and goals, and that they’re educated on skating rink safety standards

Additionally, there will be administrative duties to attend to, such as ordering supplies and paying bills. Once the business is running at a steady pace, you’ll want to hire a trusted manager in order to delegate your responsibilities.

What are some skills and experiences that will help you build a successful roller skating rink?

To ensure a positive and safe experience for every customer, it’s important that you understand the different facets of skating. The rink must be designed so that skaters of every level can intermingle, without getting in each other’s way. Beginners will have questions on everything from skating techniques to the difference from one skate to another. This business requires you to interact with people day in and day out, so it’s also critical that you’re patient and good with the public.

Most skating rinks realize a greater profit by offering additional recreational activities, as well as food and drink. Thus, a creative mind and experience in the service industry would prove beneficial. Strong business and marketing acumen will also be fundamental to your rink’s success.

What is the growth potential for a roller skating rink?

This industry offers great potential for growth. Since opening multiple locations within the same town will force you to compete with yourself, this strategy is only advisable if you live in a large town where you’re able to spread out your locations. However, if you’re able to invest in enough space, offering additional activities will attract a more diverse crowd and ensure your business meets short and long-term goals. While there’s much interest in the skating rink business, there are few franchising options available. Once you’ve established a name for yourself and fully understand the intricacies of running a successful rink, offering franchising opportunities could significantly expand your enterprise.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a roller skating rink?

The following are a few insider tips from well-established roller skating rinks:

• Invest in your space. Making sure it’s visually appealing to skaters of all ages. Keep in mind that “a skating rink is designed for children but is financed by their parents.” Many parents drop their children off, never setting foot inside, so outside appearance is just as important as the inside.
• Make sure the rink is clean, both inside and out, at all times.
• Keep the parking lot safe and strictly enforce rules on loitering.
• Make sure the music played is something everyone can enjoy and invest in a good lighting system.
• Spend 10-12 hours a week on preventative maintenance. This will save you financially in the long run
• Management should be well-versed in all forms of skate maintenance and that all maintenance is well documented.
• Design a well-thought-out set of rules and make sure they’re enforced at all times.

How and when to build a team

Unlike some small businesses, you’ll need a team prior to the grand opening. Your staff can make or break your success, so carefully consider how you construct your team. Since you’ll be catering to a younger audience, your staff should include both high school students and adults.

There are two very important things to remember when building your team:

• Make sure your staff is knowledgeable, friendly, and trained to handle medical emergencies.
• Hire floor guards who are reliable enough to strictly enforce the rink’s safety rules.

Read our roller skating rink hiring guide to learn about the different roles a roller skating rink typically fills, how much to budget for employee salaries, and how to build your team exactly how you want it.

Useful Links

Truic resources.

• TRUiC's Roller Skating Rink Hiring Guide

Industry Opportunities

• Roller Skating Association
• Roller Rink Consultants
• Explore more Entertaintment based Business Ideas

Real World Examples

• Michigan Skatin Station
• New York RollerJam USA

Further Reading

• Roller Skating Rink Business Plan
• Information on the Roller Skating Industry
• Learn about more Family Fun Business Ideas!

Have a Question? Leave a Comment!

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Starting a Roller Skating Rink – 009

Steps for opening a roller rink.

On today’s episode, I give you a basic primer for starting a roller skating rink.

More specifically, we discuss:

• A high-level overview of The Roller Skating Business Resource Manual that covers how to start a roller rink.
• A few of the steps in the manual in more detail – namely demographics, rink size & the building.
• And finally, additional resources I’ve found for starting a rink.

Here are a few of the items I mentioned during the show.

• To get a copy of the manual, it will cost you $50 + shipping. You’ll have to email Southeastern Skate Supply to get a copy of it.
• If you are serious about starting a roller skating rink, then you should talk to the folks at the RSA. They have a 500 page book that you get when you become a member. It costs $460 to become a member.
• How to Start a Roller Skating Rink
• Earn a Living as a Skating Facility Owner or Operator
• How to Start a Skating Rink
• Roller Skating Rink Business Plan

Episode 9 Transcript

Jeff Stone: 00:03 Hey everybody. Welcome to the Roller Skate Dad podcast. This is episode number nine. Let’s get started.

Announcer: 00:21 Welcome to the Roller Skate Dad Podcast. The show that covers everything and anything in the wonderful world of roller skating. Now here’s your host though. The Roller Skate Dad himself, Jeff Stone.

Jeff Stone: 00:36 All right. Hey everybody. Welcome to the Roller Skate Dad podcast. I want to thank you guys so much for being here. Today, I want to share with you a subject that I’ve daydreamed a lot about and done a whole lot of research on and that is opening a roller skating rink.

Jeff Stone: 00:54 Now I’ve never owned a roller skating rink before but I’ve certainly worked at one in the past. And, I’ve also gotten a number of emails from those of you out there about starting your own rink. So I thought this would be a good show to cover. Now I’m by no means an expert in this subject, but I have done a lot of research about it and I thought I would share that research with you. And, just covering the material that I’ve researched so far is enough for multiple shows. But for now we’ll cover as much as we can in this episode. I’ll give you a nice high level overview with a bunch of resources that you can dig into if you’re interested in learning more. In the future, I’m sure I’ll have a couple more episodes on this subject as well. I’ll also be bringing roller skating rink owners onto the show in the near future to dig deeper into this topic.

Jeff Stone: 01:43 So for today’s show we’re going to be talking about starting a roller skating rink. More specifically, at a high level, we’re going to go over the steps that are required to start a roller skating rink. I have this really nice guide that I got a couple of years ago and I’m going to go over some of the steps that it details about starting a roller skating rink. Then after we cover a few of those steps at a high level, I’m going to dig deep into a few of them and tell you how you can get a copy of this guide for yourself. And finally we’ll talk about all the resources I’ve found on starting a skating rink so that you can check them out. All right. We’ve got a lot to cover. Let’s go.

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Jeff Stone: 02:25 I bought a manual about four or five years ago called The Roller Skating Business Resource Manual. It’s written by a number of people in the roller skating industry, including existing rink owners. Now this manual was written like 25 years ago. It was actually published in 1995 so I wouldn’t necessarily say it’s the most current literature out there. However, at the same time, roller skating rinks really haven’t changed that drastically either in my lifetime, so I do believe that a lot of the information is still relevant.

Jeff Stone: 02:56 With my time working at a roller skating rink during my teenage years, I know that most of the information that’s in the guide is still correct. Minus the machinery in the guide not necessarily being updated and costs not necessarily being accurate due to inflation, the rest of the guide is pretty good. It’s certainly the most thorough guide I’ve personally seen to date on the subject. It’s about 75 pages long and it looks like a magazine. So first I thought I’d give you a high level overview of what’s in the guide, then I’m going to go a little bit deeper into a few details on a few of the important ones.

Jeff Stone: 03:34 There are 16 chapters in this guide, and the chapters are really more just like kind of short articles. They’re about two to four pages long at most. So we’re not talking about a huge amount of detail on each of these subjects.

Jeff Stone: 03:50 All right, so let’s go over the chapters that the guide covers. This will give you a good high level understanding of all the things that go into opening a rink. It’s a big investment both of time and money, so it’s definitely not something that you would want to take lightly. There are a number of areas to think about, so let’s dig in.

Jeff Stone: 04:09 So chapter one talks all about capital investment. You know, money. And skating rinks can cost a lot of money to get started. It’s not unheard of for a brand new rink to cost upwards of $1 million. Yeah, $1 million. You know, this guide talks about it typically costing around $800,000 to start a new rink, but that was in 1995. If you adjust for inflation, you’re looking at about $1.6 million. And that $800,000 figure doesn’t include equipment that was just for the land and the building and the initial build out of the rink with a floor. So you’re talking about a lot of money. We’ll talk about that in a little bit more detail here in just a minute.

Jeff Stone: 04:52 So chapter two talks all about the building. It talks about building a rink from the ground up or converting an existing building into a rink. Chapter three goes over the skate floor. You know, it talks about hardwood floors, roller board systems, concrete and asphalt floors. It also goes into cleaning those floors. You know, and just as an aside, it’s not unheard of for a large roller skating rink floor to cost over a $100,000 just for the hardwood floor on the rink surface. That’s a lot of money, $100,000 just to build the rink floor. That’s more than some people’s houses.

Jeff Stone: 05:29 Chapter four talks all about rental skates. You know those awesome brown/tan boots with orange wheels and toe stops that we all love? Yeah, good stuff. It talks about keeping rental skates and making sure that they’re kept up and maintained well so that you can prevent injuries and hopefully prevent lawsuits. They also go over roller skate racks for storage. I didn’t realize until I read this guide just how much roller skating rinks actually spend on rental skates. Just the regular tan skates with orange wheels can run tens of thousands of dollars to buy the number of roller skates that you need to actually be able to supply an entire rink. That’s not to mention the specialty skates like the roller blades and the special quad speed skates that most rinks also carry, which costs even more money. Then you have to think about buying all those different skates and all those different sizes to be able to serve everyone.

Jeff Stone: 06:26 The next chapter, chapter five, talked all about sound and lighting systems and how both are important to attracting people into your rink. Next, chapter six, talked all about the second biggest profit center in the roller skating rink next to skate admissions – and that’s the snack bar. It covers some of the equipment that you see in a snack bar, you know like a popcorn machine and you know, cotton candy machine and all that good stuff. But it also covers the most profitable thing inside the snack bar, which is the fountain drinks, the soda machines. It also talks about how to lay out the snack bar from a seating perspective, as well as, handle birthday parties and whether they should be in a separate room or in an open area.

Jeff Stone: 07:14 Chapter seven talked all about carpet and seating around the rink. You know, most rinks have a lot of carpet and until you really dissect a rink and look at it, you know, piece by piece, it wasn’t something that I realized right from the start. You know, most rinks have a lot of carpet, even carpet up the walls. I didn’t realize that there was actually a purpose to all that carpet going up the walls until I read this guide and after I read it, it makes sense. The carpet going up the walls actually helps the sound system in a really large skating rink. It helps to actually make that sound coming out of the speakers sound less hollow. It dampens it so that you don’t get so much auditory reverberation or an echo.

Jeff Stone: 07:58 The next chapter, chapter eight, was all about roller skating restrooms. I still have flashbacks to cleaning up overflowing toilets and having trash on the bathroom floor of the skating rink that I used to work in. I think that’s all I got to say about that.

Jeff Stone: 08:14 The next chapter, chapter nine, talked all about the retail showroom. So, this is another profit center for some rinks is selling custom skates and you know other skating novelty items to people that visit the skating rink – glow stick anyone?

Jeff Stone: 08:30 Chapter 10 went into safety and security, so it talked all about insurance and how you have to have insurance in this business if you want to survive. It also talked all about having security guards and about putting up the proper warning signage across the rink to help give patrons the feeling of security while they’re inside the skating rink. It also talked about keeping the outside of the skating rink litter free and safe as well so that patrons felt safe to park their car there and to skate at the rink.

Jeff Stone: 09:04 Chapter 11 talked all about vending machines and lockers and video games and other non-skating attractions that can make the rink money. I know at the skating rink that I frequent, they also have, you know a giant jungle gym that kids can play on, as well as, they rent out skate mates. Obviously all of these things are put in place by the rink to try to make more money and to allow those patrons that may not like to skate to have some fun.

Jeff Stone: 09:31 Chapter 12 was all about music licensing and buying office furniture and facility maintenance and even telephone systems. Though the guide doesn’t discuss it because it was produced in 1995, adding a really nice Internet connection should be on that list, too.

Jeff Stone: 09:50 Chapter 13 talked all about admissions into the skating rink. This is the number one revenue source for any skating rink – which is the admissions they charge for you to get into the rink. It went over details like regular admission price versus discount admission price as well as what you should charge for private parties and large groups.

Jeff Stone: 10:12 Chapter 14 talked all about birthday parties and group parties and private parties and promotions. They even have a section that talks about having costume characters at the rinks to help kids be excited during birthday parties. I know in some of the skating rinks that I’ve attended, I’ve seen costumed characters at the rink before. Nothing like a dude in a duck or a chicken outfit on skates to lighten the mood.

Jeff Stone: 10:37 Chapter 15 talked all about organizing competitive roller skating inside your skating rink. So it started with talking about recreational teaching of new people on how to skate for the first time, all the way to starting an artistic or a hockey or a derby or a speed skating team within your skating rink.

Jeff Stone: 10:59 Finally, last but not least, chapter 16 talked all about trade support and about getting help from other people in the roller skating industry. So it discussed additional resources in the industry, like the Roller Skating Association – also known as the RSA. It talked about USAC and about USARS, the US Roller Sports Association, and even about the roller skating magazines like RinkSider, which is a special magazine made especially for people that are in the roller skating industry.

Jeff Stone: 11:31 So as you can see, I mean that’s 16 chapters, the guide is about 75 pages long there’s a lot to opening up a skating rink. It’s a whole lot more than just building a building and playing some good music and having everybody go out on the skating rink floor and have a good time. It’s a real business and it takes a lot of planning, preparation, and a business plan to get started. And most people don’t have a million plus dollars sitting around. So most people are going to be borrowing money if they decide to open up a skating rink.

Jeff Stone: 12:04 All right, so now that we covered the guide in kind of a higher level of detail, I wanted to dig deep on a few of the items that were in the guide that I think would help you if you’re thinking about opening up a skating rink in your area. So the three areas I want to dig a little bit deeper on are assessing the demographics of the area that you live in, what rink size you should actually build, and then the building itself. I think these three areas are both the most interesting as well as probably the most important areas to focus on when you’re thinking about starting a rink. And again, a lot of this information that I got came from this guide.

Jeff Stone: 12:45 So first, probably the most important question that you should ask yourself when you’re first thinking about opening up a skating rink is whether the area that you want to build the skating rink and can even support one. And so in this area, the guide talks a lot about studying the demographics of your area just as you would with any other small business. You know, if you were opening a Subway or a Starbucks or any other small business out there, you would actually assess the demographics of your area to see if opening up that business in that area made sense.

Jeff Stone: 13:18 Next, the guide gave some estimates around how to determine the demographics of your area based on whether your area is a rural area, suburban or an urban part of town. It talks about how a demographic analysis really needs to be done. So if you’re in an urban area, you would basically be doing a demographic analysis within a one to five mile radius of where you plan to build your skating rink. If you were in a suburban area, that radius would be larger and you could actually go between one and 10 miles. And if you’re in a rural area, then your radius would be between one and 15 miles.

Jeff Stone: 14:00 So if you’re in a rural area, you’d want to have at least about 35,000 people that are within that 15 mile radius. Whereas in an urban area, you’d want to have 100,000 people within that one to five mile radius. Again, these are just estimates and they’re just ballpark figures to kind of get you started in thinking about demographic analysis. It’s by no means the thing that you should use to determine whether or not you should go open a skating rink. In fact, throughout this guide they talk constantly about how you should reach out to a skate distributor or even a roller skating consultant for more information. Yes, just like with any other business, there are roller skating consultants out there that will actually help you build your rink.

Jeff Stone: 14:50 So the closest skating rink to my house is about 30 miles away and it takes me about an hour, 45 minutes to an hour to get there going one way. So not too bad, as I know I’ve heard a lot of people out there who are driving, you know, 50 miles or even a 100 miles or more to get to their nearest rink. And, I’m no skate consultant, but I think if you’re in an area and there’s not a skating rink within a 100 miles of you, then you’re probably okay with opening a rink in your area. There’s no other competition. Just saying competition is probably going to be pretty low in an area that doesn’t have a skating rink within a 100 miles of it. For someone like me, we have our closest skating rink about 30 miles away and within about a 30 mile radius, there’s three or four other skating rinks. Now they’re not as nice as the main one that I go to, Playland Skate Center, however, there’s still skating rinks and there’s still frequented by a lot of people in this area.

Jeff Stone: 15:49 Next, let’s talk about rink size. You know, a very small rink would be around 10,000 to 12,000 square feet. I know that sounds like a lot of space, but it really isn’t. You know, especially with a skate floor, a snack bar, skate counter, an office, a Dj stand, and then side floor seating on top of that space gets eaten up pretty quick. And you notice, I didn’t even mention video games or vending machines and all the other areas within some skating rinks that exist today. A larger rink would be on the size of 25,000 square feet or more. You know, I should mention in these estimates that were just talking about the building itself. You typically want to have at least double that space for all the parking that you’re going to need as well for your rink.

Jeff Stone: 16:36 That means if you’re building a 25,000 square foot rink, that’s just over a half acre, you’re going to need another half acre just for parking. Unless you plan to tell everybody that they have to take Lyft or Uber to get to your rink. Or maybe you’re going to tell people that they have to roller skate to your rink to actually skate at your rink. If you’re going with a very small rink, you may be able to get away with putting the rink and the parking lot on a half acre, but it would be tight. Also, the guide discusses that you could easily spend 15 to 20% of your total investment just in land cost.

Jeff Stone: 17:11 Now, some of you out there may be thinking, yeah, but I could lease the land or I could lease the building. However, the downside there is that you’re now paying rent and that rent payment is never going to go away. At least with a loan, you’ll eventually own your land and the building. Plus you don’t have to deal with the fear of your rent payments going up. At least with a loan, you’ll eventually own your land and the building, increasing your profits in the long run.

Jeff Stone: 17:39 For those of you really thinking about this, there’s the Small Business Administration, the SBA, and other financial institutions that you can talk to about opening up a rink. You know you’re going to need a full business plan if you decide to go this route to get funding. I actually found a sample roller skating rink business plan online. I’ll put a link to it in the show notes for those of you who are interested.

Jeff Stone: 18:03 Finally, let’s talk about the building. The actual roller skating rink itself. The guide recommends that you build or buy to own. It talks about how leasing property and/or the building is just a bad idea, especially as rents go up traditionally. It also says that most rink owners own their land and building something that I didn’t know. And it did talk a little bit about converting existing buildings into roller skating rinks. You know you can save money by buying an old grocery store or a discount store and then renovating that into a roller skating rink. However, it did caution that you do need to remember that many of those facilities are going to need a major overhaul to be turned into a rink. Some of those buildings have load bearing poles that are right in the middle of the store and a lot of times those can’t be removed easily. So the guide really recommends that you go towards building your own.

Jeff Stone: 18:54 If you are building your own rink, the guide recommends using hard, durable materials. Using concrete blocks for both the outside and inside walls, at least on the lower part of the building. Wood is a bad choice for the lower parts inside walls because skaters sometimes crash into those walls. And with all that crashing into walls, they can do a lot of damage to the rink. So this is the reason why they recommend putting concrete blocks both inside, as well as, outside the skating rink.

Jeff Stone: 19:23 Okay, so enough about the guide. Let’s talk about some other resources that are out there for starting a skating rink. As I said at the beginning of the show, there’s easily days’ worth of material for starting a skating rink out there. Certainly a whole lot more than you could digest in one podcast episode. So if you’re one of those aspiring entrepreneurs out there that wants to start your own rink, where do you start? Well, first I’d look at how many skating rinks you have in your area. Then I’d look at the demographics and see if another rink can be supported where you want to build it

Jeff Stone: 19:55 Next, there are some great resources out there even if they are 20-25 years old in some cases. The Roller Skating Business Resource Manual is where I got information for today’s show. It’s a small 75 page magazine sold by a roller skating distributor. I’ll include a link to it in the show notes if you’re interested in it. You can’t order this on Amazon or download it to your Kindle. You know you’re going to have to actually email the distributor and ask them to send you a copy. It’s $50 plus shipping costs.

Jeff Stone: 20:25 During my research, I also found a few articles on starting a roller skating rink online. They’re nowhere near as good as the guide that I have, but it is additional information. And as I mentioned before, there’s also one sample roller skating rink business plan that I found, too. I’ll put a link to all of those in the show notes.

Jeff Stone: 20:43 Finally, for those of you who are really serious about opening a rink, you definitely want to get in touch with the Roller Skating Association International or RSA. The RSA is the home base organization for all roller skating rink owners. I’m actually working right now to get someone from that organization on a future episode so we can dive into these topics in a whole lot more detail.

Jeff Stone: 21:07 The RSA has a Starting a Business page that talks all about the benefits you’ll get if you become a RSA member. Membership is $460 so it’s not cheap, but it does come with a bunch of benefits. Namely the 500 page RSA industry guide. This guide was written by the association to help potential owners open a rink. Their site says that this book covers everything about opening a rink, including: the scope of the industry, anticipated income, cost of operation, construction costs, how to rehabilitate an existing building, how to get insurance, how to assess the market that you’re in, how to choose the correct site for your rink, how to obtain financing, how to design your skate center and a whole lot more. If you’re looking to spend over a million dollars to build a skating rink, then I guess $460 is really a bargain.

Jeff Stone: 22:05 All right. I know that was a lot to cover and I feel like we just barely skimmed the surface on that topic. We’ll definitely have more shows in the future on this. As I said before, I’ve only ever worked at a rink. I’ve never actually owned one before, so my knowledge in these areas is still really new. You know, with that said, I had a few of you reach out to me on this topic and so I thought I’d share what I already knew about the subject and tell you that we’re going to be looking more and more for other guests who can come onto the show and share their knowledge, too.

Jeff Stone: 22:36 All right, everybody, that’s another episode in the books. And today’s show dovetails nicely into next week’s episode. Next week I’m going to be talking to Dyana Winkler and Tina Brown, the directors of a new HBO documentary that airs on February 18th called United Skates. The show for next week will actually be airing on Monday, February 18th instead of on our typical Thursday. This is so that we can actually interview the directors and have them on the show before their documentary airs on HBO at 8:00 PM Eastern on the 18th.

Jeff Stone: 23:15 The reason why today’s show actually dovetails nicely into next week’s show is that Dyana and Tina’s documentary is all about how roller skating rinks have been closing across the United States. And how that closure of roller skating rinks is affecting those communities where they’re closing. In the documentary, the director’s follow a series of African American families who are traveling sometimes hundreds of miles to continue skating. So as I said, the next episode is going to air on February 18th and the documentary also airs on that same evening on HBO.

Jeff Stone: 23:52 And so to join in the fun, I thought we could have our own watch party. If you have HBO, be sure to watch the show on February 18th at 8:00 PM eastern on HBO and take a picture of yourself and post it on Facebook and Instagram and Twitter and use the hashtag #UnitedSkatesDoc “d-o-c”. We don’t get many roller skating movies and even less documentaries on the sport. So I’m excited to see the show and to have Dyana and Tina on the podcast. If you want more information on the United Skates Documentary Watch party, be sure to check out your Roller Skate Dad Club email or you can check out Facebook or Twitter for more information.

Jeff Stone: 24:36 As always, if you want to get more information about this episode, episode number nine you can check out the show notes. The show notes are a great place to get a transcript of this episode as well as get any links that I talked about during this show. To get to the show notes, go to RollerSkateDad.com/9.

Jeff Stone: 24:57 And if you’ve been listening and following the show for these last nine episodes and you haven’t rated or reviewed the Roller Skate Dad podcast on your favorite podcasting platform, what are you waiting for? Rating and reviewing the show is a great way to help me and help the podcast broaden its reach and get out there to more and more skaters. So rate and review the Roller Skate Dad podcast today and thank you.

Jeff Stone: 25:24 Lastly, if you haven’t joined the Roller Skate Dad Club, you’re going to want to join. Sign up is free and easy. All you need is your name and your email address and you’re in. The Roller Skate Dad Club is a great way to stay in touch with me and with the show. I send out a weekly email newsletter that talks all about what’s going on with the Roller Skate Dad website and podcast and you also get early access into every monthly contest that I run giving away free roller skating gear. So if you haven’t signed up yet, head on over to RollerSkateDad.com and join the skate club now.

Jeff Stone: 26:02 All right everybody, that’s another episode in the books. I want to thank you guys so much for being here. So, until the next time, get on out there and skate.

Announcer: 26:12 Thank you for listening to the Roller Skate Dad podcast at www.rollerskatedad.com. If you liked what you heard today, please be sure to subscribe, rate, and review the podcast on Apple Podcasts, Spotify, Google, or wherever you’re listening.

Wrapping Up

Thanks again for rollin’ by. If you have a question about the podcast or just want to leave me a note, please comment below.

I hope you will join me every week for a new episode of The Roller Skate Dad podcast.

Please subscribe to the podcast on whichever podcasting platform you listen on. And, don’t forget to join the Roller Skate Dad Club. You can do that easily with just your first name and email address from any page on this website.

Did you like what you heard? Do you want to hear more? Check out these additional episodes:

• Episode 1 – Get Out There & Skate
• Episode 2 – The Roller Skate Wheels Episode
• Episode 3 – The Roller Skate Bearings Show
• Episode 4 – Teaching Roller Skating to Others
• Episode 5 – Roller Skating Injuries & Protective Gear
• Episode 6 – Avid Roller Skater Alberto Quinones
• Episode 7 – Rollergirls: The Story of Flat Track Derby
• Episode 8 – The Roller Skate Boots Show
• Episode 9 – Starting a Roller Skating Rink
• Episode 10 – United Skates Documentary with Tina Brown and Dyana Winkler
• Episode 11 – The Skate Critic with Ginger Mathews
• Episode 12 – Milla Juke-a-bitch
• Episode 13 – Ask Dad: Your Roller Skating Questions Answered
• Episode 14 – Ask Dad – Balancing Exercises, Helping a Child Skate & Picking Skates for Stability
• Episode 15 – UK Artistic Roller Skating Performer, Coach & Organizer Dave Nicholls
• Episode 16 – Building Nonprofit Roller Skating Clubs with Dave Nicholls (part 2)
• Episode 17 – Roller Skating Health Benefits
• Episode 18 – Getting Started Roller Skating – Part 1: The Skater’s Mindset
• Episode 19 – Getting Started Roller Skating – Part 2: Tips for Picking Out Your First Roller Skates – Part 1 of 2
• Episode 20 – Getting Started Roller Skating – Part 3: Tips for Picking Out Your First Roller Skates – Part 2 of 2
• Episode 21 – Getting Started Roller Skating – Part 4: Choosing Your First Roller Skates
• Episode 22 – Getting Started Roller Skating – Part 5: Picking Out Your Safety Gear
• Episode 23 – Getting Started Roller Skating – Part 6: Falling Down & Getting Back Up
• Episode 24 – Getting Started Roller Skating – Part 7: Learn How to Stop on Roller Skates
• Episode 25 – Getting Started Roller Skating – Part 8: Skate Forwards Without Falling Down
• Episode 26 – Getting Started Roller Skating – Part 9: Balance, Standing on One Foot & Crossovers
• Episode 27 – Getting Started Roller Skating – Part 10: Roller Skating Backwards
• Episode 28 – Getting Started Roller Skating – Part 11: Doing Backwards Crossovers
• Episode 29 – Getting Started Roller Skating – Part 12: Doing Two Foot Turns
• Episode 30 – Getting Started Roller Skating – Part 13: Doing One Foot Turns
• Episode 31 – Getting Started Roller Skating – Part 14: Doing the Bunny Hop
• Episode 32 – Getting Started Roller Skating – Part 15: Doing a Waltz Jump
• Episode 33 – Getting Started Roller Skating – Part 16: Doing a Two Foot Spin
• Episode 34 – Getting Started Roller Skating – Part 17: Getting into a Roller Sport

Want to Learn More About Skating?

Want more reviews on  roller skates ? Check out my  Best Roller Skates  page for a list of all of the quad roller skates I recommend. I also have pages for  roller skates for men ,  roller skates for women  and  roller skates for kids  where I recommend the best skates on the market today. Or, check out my  roller skates for beginners  if you are completely new to roller skating.

Or, if  rollerblades  or  inline skates  are more your style, then check out my  rollerblades for men ,  rollerblades for women  or  rollerblades for kids  pages. Or, if you are completely new, check out my  rollerblades for beginners  page.

9 thoughts on “Starting a Roller Skating Rink – 009”

I was the facilitator and editor of the Roller Skating Resource Manual (The Manual). I Presently own and operate Roll-on Floor Systems. My family has owned up to 6 rinks in California. My mother and father are in the roller skating teachers Hall Of Fame (Joe and Irene Nazzaro). My father, brother and myself were leading wholesale suppliers to hundreds of skating rinks in the west and southwestern United States, I introduced roller skating centers to impulse novelty sales and later, redemption prizes through a company called Rebecca’s. My father and I are separate recipients of Lifetime Achievement Awards from The Roller Skating Association. Is there anything I can do to help you.?

Hi Joe! Thanks so much for rollin’ by and drop me this comment. I will reach out to you directly. I definitely would love to chat with you more about this (and other) topics.

I am looking into starting a roller rink within the next year or two and am trying to gather info/resources to start writing my business plan. If you have time to email me that would be amazing!

Sigh. I live in London, Ontario, Canada. We roller skate at a community centre 3 times a week here, & are darn glad to have it, because roller skating in Ontario took a beating in the late 80’s when businessmen realised they could make more money from bingo, & in less than a year the bulk of the 30+ rinks in our province were converted to bingo halls. It has never really recovered since. There is only 1 full time roller rink left, in Mississauga, and 2 other places that don’t look like roller rinks (a dry ice rink & a community centre) where that’s all they do. We occasionally drive 90 minutes+ & cross the border into Michigan to enjoy the many fantastic rinks there. I’m tired of skating in dry ice rinks & community centres. I wish a full blown roller rink would open here, where we could have more skating, & where there could be lessons, figure, speed, & dance skating, roller derby & hockey. I & others, including a previous rink owner, have been trying to make it happen for years, but the cost is so high that it just hasn’t been possible. The only way I can see this happening is if an American chain (like United Skates’) would come here, we win the lottery, or an eccentric multi-millionaire comes along. There. I’m done whining. For now

Thanks for rolling by, Craig. I hold out hope that we will see a resurgence of skating rinks across the US and into Canada. I am very fortunate to have a 1970s rink in my area that is going strong. They can make a profit, just like any other business, if they are marketed, run correctly and you are in a good location. I wish you the best of luck in finding a good place to skate. We certainly need more rinks.

Thank you so much for this website. It has been my dream for some years now to open up a skating rink in my area that is accessible to the poor kids because the only two other skating rinks you have to travel quite a ways to get to. My only concern is what other features could I add to my rink to keep business coming in and keep the flat cash flow up during those somewhat in stable beginning years still mapping out a plan to make this happen. So thank you for keeping the flame burning and listing all these resources now I just have to figure out how to get the money wish me luck!

Good luck, Lakesha! Thanks for rollin’ by and telling us about your plans. Let me know when you open up your rink!

I’m an architect who has a client looking to put a skating rink in an old Macy’s. I’m trying to find some general sizing/layout information about roller skating rinks to see if this is even feasible. But, the information I’m looking for is hard to find. I was going to purchase your book, Roller Skating Resource Manual, but I see that it is sold out. Would you be willing to share/sell just the layout information for general layout use?

Hi Travis – Thanks for reaching out! I’m not the author of the Roller Skating Resource Manual. I just talked about it in one of my podcast episodes. You can get a copy of it from SESkate – they are a roller skating distributor. Here is a link to that guide . If you are serious about starting a rink, I’d highly recommend reaching out to the Roller Skating Association (RSA) . They are the experts on roller rinks and have all of the contacts you may need for specific rink questions. Good luck opening the new rink! Email me some pictures when you are done and we’ll write something up about your new rink! Thanks again for rollin’ by! Jeff

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Start a Roller Skating Rink

Spinning the Wheel of Joy: The Magic of Owning a Roller Skating Rink

ROLLER SKATING RINK

Related business ideas, discover your perfect domain, roller skating rink mini business plan, expected percent margin:, earnings expectations:, actions to hit those numbers:, rink rental fees:, equipment rental:, concessions:, marketing and customer acquisition:, maintenance and utilities:, operating hours:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is right endeavor, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: name the business, step 3: find a location, step 4: obtain licenses and permits, cost of licenses and permits, where to obtain licenses and permits, timeframe for obtaining licenses and permits, step 5: purchase equipment, where to purchase equipment, cost of equipment, financing options, step 6: hire employees, finding employees, step 7: market the business, advertising, community involvement, step 8: create a business plan, step 9: open the business, obtain necessary licenses and permits, promote the business, final preparations, grand opening, ongoing maintenance, explore more categories, take the next steps.

How to Start a Skating Rink

Starting a skating rink can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful skating rink.

Importantly, a critical step in starting a skating rink is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here .

Download our Ultimate Business Plan Template here

Follow these 14 steps to start a skating rink:

• Choose the Name for Your Skating Rink
• Develop Your Skating Rink Business Plan
• Choose the Legal Structure for Your Skating Rink
• Secure Startup Funding for Your Skating Rink (If Needed)
• Secure a Lease for Your Location
• Register Your Skating Rink with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Skating Rink
• Buy or Lease the Right Skating Rink Equipment
• Develop Your Skating Rink Marketing Materials
• Purchase and Setup the Software Needed to Run Your Skating Rink
• Open for Business

1. Choose the Name for Your Skating Rink

The first step to starting a skating rink is to choose your business’ name.  

This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your skating rink:

• Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
• Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
• Think about marketing. Come up with a name that reflects the desired brand and/or focus of your skating rink.

2. Develop Your Skating Rink Business Plan

One of the most important steps in starting a skating rink is to develop your business plan. The purpose of a business plan is to ensure that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.

Your skating rink business plan should include the following sections:

• Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your skating rink.
• Company Overview – this section tells the reader about the history of your skating rink and what type of skating rink you operate. For example, are you an indoor roller rink, an outdoor rink, or a street skating rink.
• Industry Analysis – here you will document key information about the skating rink industry. Conduct market research and document how big the industry is and what trends are affecting it.
• Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
• Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
• Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
• Product : Determine and document what products/services you will offer 
• Prices : Document the prices of your products/services
• Place : Where will your business be located and how will that location help you increase sales?
• Promotions : What promotional methods will you use to attract customers to your skating rink? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
• Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
• Management Team – this section details the background of your company’s management team.
• Financial Plan – finally, the financial plan answers questions including the following:
• What startup costs will you incur?
• How will your skating rink make money?
• What are your projected sales and expenses for the next five years?
• Do you need to raise funding to launch your business?

Finish Your Business Plan Today!

3. choose the legal structure for your skating rink.

Next you need to choose a legal structure for your skating rink and register it and your business name with the Secretary of State in each state where you operate your business.

Below are the five most common legal structures:

1) Sole proprietorship

A sole proprietorship is a business entity in which the owner of the skating rink and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.

2) Partnerships

A partnership is a legal structure that is popular among small businesses. It is an agreement between two or more people who want to start a skating rink together. The partners share in the profits and losses of the business. 

The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.

3) Limited Liability Company (LLC)

A Limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a skating rink include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.

4) C Corporation

A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a skating rink is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.

5) S Corporation

An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.

Once you register your skating rink, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.

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4. Secure Startup Funding for Your Skating Rink (If Needed)

In developing your skating rink business plan , you might have determined that you need to raise funding to launch your business. 

If so, the main sources of funding for a skating rink to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a skating rink that they believe has high potential for growth.

5. Secure a Lease for Your Location

Finding a prime location for your skating rink is key to its success. Consider an area that is central to most people in your city or town. You’ll also want to make sure the rink offers ample parking and is accessible by public transportation. It’s important to pick a location with the right amount of foot traffic. If you’re building an outdoor rink, try to find a place that is surrounded by a large amount of residents and/or businesses, as this will drive traffic throughout the year.

6. Register Your Skating Rink with the IRS

Opening a skating rink requires you to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).

Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.

Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.

7. Open a Business Bank Account

It is important to establish a bank account in your skating rink’s name. This process is fairly simple and involves the following steps:

• Identify and contact the bank you want to use
• Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
• Complete the bank’s application form and provide all relevant information
• Meet with a banker to discuss your business needs and establish a relationship with them

8. Get a Business Credit Card

You should get a business credit card for your skating rink to help you separate personal and business expenses.

You can either apply for a business credit card through your bank or apply for one through a credit card company.

When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.

Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.

9. Get the Required Business Licenses and Permits

To start a skating rink, you will need to obtain the following licenses and permits:

• A business license from your local government
• A zoning permit from your local government
• A health permit from your local health department
• A building permit from your local building department
• If you plan on serving food, you will also need a food permit from your local health department

A roller skating rink must also be registered with USA Roller Sports or an equivalent organization. This is necessary in order to comply with insurance laws and regulations for roller rinks, including roller hockey rinks. A certificate of insurance must also be issued to show that the rink is insured.

10. Get Business Insurance for Your Skating Rink

Below are the main types of insurance to consider for your business:

• General liability insurance : This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
• Workers’ compensation insurance : If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
• Commercial property insurance : This covers damage to your property caused by fire, theft, or vandalism.
• Business interruption insurance : This covers lost income and expenses if your business is forced to close due to a covered event.
• Professional liability insurance : This protects your business against claims of professional negligence.

Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs. 

11. Buy or Lease the Right Skating Rink Equipment

Opening a skating rink requires the following equipment: 

• Rental skates
• Rink boards
• Bleachers or seating
• Concession stand
• Storage for rink equipment
• Cash register
• Restroom supplies
• Phone and internet services

12. Develop Your Skating Rink Marketing Materials

Marketing materials will be required to attract and retain customers to your skating rink.

The key marketing materials you will need are as follows:

• Logo: Spend some time developing a good logo for your skating rink. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
• Website: Likewise, a professional skating rink website provides potential customers with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
• Social Media Accounts: establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media networks will help customers and others find and interact with your skating rink.

13. Purchase and Setup the Software Needed to Run Your Skating Rink

To start a skating rink, you will need software to manage your customers, track your inventory, and process payments.  You will also need a point-of-sale system to process transactions. Square is a good option for small businesses, and offers a free card reader.

14. Open for Business

You are now ready to open your skating rink. If you followed the steps above, you should be in a great position to build a successful business and know everything you need about how to open a skating rink and/or how to open a roller skating rink. Below are answers to frequently asked questions that might further help you.

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How to Start a Skating Rink FAQs

Is it hard to start a skating rink.

It's not hard to start a skating rink if you have the necessary funding, right location and a little bit of know-how.

Before you start a skating rink, make sure there is a need for it in your community. You can find out by asking locals if they would go to the rink and why or why not. Also consider how many people are currently using existing rinks in your area. If you don't see enough demand for an additional location, you may want to consider a different location.

How can I start a skating rink with no experience?

To open a skating rink business , you will need to do some research on the subject. There are many resources available online and in libraries that can help you get started. You will also need to contact local businesses and organizations that may be able to provide you with advice or funding. Finally, you should create a business plan and pitch it to local investors. If you can make a strong case for your rink, you may be able to secure the financing you need to get started.

Is a skating rink a good idea and/or a good investment?

There is no easy answer when it comes to deciding if starting a skating rink is a good idea or not. It largely depends on the local market and how much competition already exists in the area. However, as far as investments go, a skating rink can be a fairly lucrative one, assuming you have the right business model in place.

What type of skating rink is most profitable?

Generally speaking, inline skating rinks are more profitable than traditional roller skating rinks. It is because inline skating is more popular these days and renting inline skates is generally higher than traditional roller skates.

How much does it cost to start a skating rink?

In opening a roller skating rink, you will need to invest in equipment and materials. The total cost to start a rink will depend on the size of your rink and the quality of your equipment. You can expect to pay less for a small rink with basic equipment, and much more for a larger rink with more advanced features.

What are the ongoing expenses for a skating rink?

The ongoing expenses for a skating rink are the costs of maintaining and running the rink. This includes utilities, staff salaries, marketing and advertising, and rink equipment.

How does a skating rink make money?

There are a few ways that a successful roller skating rink makes money. Roller skating rinks make money by charging admission and charging for skate rental. Some roller skating rinks also sell food and drinks. Renting out the rink to people or groups for parties or events, like birthday parties, is another way that a lot of skating rinks make money.

Is owning a skating rink profitable?

Generally speaking, running your own skating rinks can be quite profitable businesses. There are a lot of factors that affect profitability, such as the location of your rink, the size of the rink, the type of skating you offer, the price of your tickets, and the cost of maintaining and running the rink. 

As with any business, the most important thing you can do to ensure profitability is to market and advertise your rink.  Making money through other means such as vending machine sales or snack bars can also help supplement your income.

Why do skating rinks fail?

One of the main reasons rinks fail is because they do not have a well-defined target market. Another reason is because roller skating rinks are often seasonal businesses, which means they only have a few months out of the year that they are profitable. Finally, rink owners often do not anticipate the high costs associated with running a rink, such as rent, utilities and staffing costs.

Other Helpful Business Plan Articles & Templates

Rolling into Success: Growing Your Roller Skating Rink Business

It might be the ideal time for roller skating venues. The hobby is making a comeback as a popular entertainment choice, with the industry projected to increase to a market size of $604.18 million by 2029 . Videos of tricks on TikTok and Instagram have contributed to this renewed interest, and, of course, you can’t factor out the sheer appeal of roller skating due to the retro aesthetics, full-body workout, and low cost of entry.   While the broader industry news is excellent, this article will help you get things on a roll with a collection of winning strategy ideas.  

Know your audience 

One of the best aspects of operating a roller skating rink is the broad appeal the activity has – from young kids experiencing skating for the first time to adults chasing nostalgia, there’s plenty of fun for all ages.  You’ll probably understand your current audience, but you can take that to the next level by analyzing your venue’s data. The best software for evaluating your guest data is a CRM. CRMs, like our own,  will provide snapshots of the people visiting your venue - including their average spend, visit frequency, purchase history, and more. This data then helps you identify strengths and opportunities. Do you do well with the 20-30s market and want to keep them returning? Have you got an untapped list of parents who booked children’s parties? How about adding an over-50s roller disco night into the mix?  Your customer data will help you capitalize on these ideas and create a broad and diverse customer base. 

Understanding our customers better and leveraging data has enabled us to confidently implement price increases and increase spend per customer.

Marketing tactics

Once you’ve decided on your market or markets, it’s time to devise a strategy for reaching them. When building a marketing strategy, think about your intent and the behavior of your recipients. Here are some tips to help: 

• Conduct platform research: It’s a good idea to reach your audience on the platforms where they spend their time. Look into the demographics you want to reach and which platforms they are likely to use. You’ll then want to look at the types of content that perform well on these platforms and see how you can tap into them. 
• Consider an omnichannel approach: Offering your audience multiple touchpoints across digital and traditional advertising spaces can help with brand awareness and cut-through – which is vital in an age where we’re continuously exposed to advertising.
• Have a hook ready: Think about what motivates the audience segment you’re targeting. Will you be throwing an unmissable event, offering complimentary refreshments, or running a special offer? Having incentives attached to your marketing can help with ROI. 

Once you’ve considered these points, a strategy should start taking shape, and you can begin to think about marketing tactics that will fuel your roller skating rink business growth. Here are some thought starters for making the most out of your marketing: 

• Social media challenges: Standing out on social media can be tricky. Creating challenges and contests is an effective way to cut through the noise and engage your audience. For example, you could encourage customers to share their best tricks, tag your rink, and use a specific hashtag. You could even use influencers to instigate the challenge and offer prizes or discounts for the most creative or popular entries to boost engagement.
• Intuitive processes: Implement an online ticketing system for convenience and make bookings part of your marketing’s call to action. With an easy-to-navigate online presence and a website optimized for ticket purchases, your marketing efforts will be more likely to convert.    
• Incentivize loyalty: Turn repeat business into your specialty by offering loyalty and membership programs incentivizing guests to return. You can make member benefits such as discounts, free sessions, and access to VIP events a cornerstone of your marketing messaging. This approach will also help you build a loyal online community.
• Promote parties: Group bookings can be lucrative for your business, and appealing to parents, teens, and thrill-hunters looking to organize a party can be beneficial. Market your party packages on your channels with pictures, videos, and testimonials to show how fun they are. You should also make large bookings easy for guests by optimizing your checkout experience with the right software .  

When you’re running a huge business, you want something that is automated so you don’t have to worry about the small details. ROLLER reduces around 40% of the burden of managing party bookings.

Themed nights and special events

Hosting themed nights is one way to stand out in the competitive entertainment industry and grow your roller skating rink business. You can appeal to different audiences throughout the year by filling your calendar with events, such as: 

• Roller disco nights: Dust off the disco ball and blast some Boney M. with an adults-only night of rollerskating and dancing. Discos are a great chance to increase food and beverage sales and make extra revenue outside your usual opening hours.  
• Speed skating: In-line skating appeals to fitness and athletic-oriented audiences. Throw competitions and tournaments at your rink in a one-off event or over a season. You can even increase cross-sells by requiring participants to have a membership. 
• Community events: Establish partnerships with local schools, youth organizations, and businesses. Offer special discounts for group bookings or organize school outings. Events can bring in larger crowds and build positive relationships within the community.
• VIP nights: Roll out the red carpet for your members by throwing exclusive events and promotions. Member perks are an excellent strategy for growing repeat business and recurring revenue, which can have an incredible impact on your bottom line. 

Safety measures

Ensuring a safe environment for roller skaters is paramount. By showing that your venue takes safety seriously, you can instill trust in your guests while protecting your business from liability.  An excellent way to show your commitment to safety is to ensure your staff are well versed in communicating your safety protocols and are equipped to handle any questions.   It’s also best practice to have your guests sign waivers, which can be done digitally alongside your online ticket sales . Digital waivers help improve guest experience by reducing in-person paperwork and speeding up entry times – so your guests spend more time skating and less time waiting. 

Waivers are streamlined as part of the checkout process, so the check-in process is a lot simpler and faster with ROLLER. It’s a beautiful integrated platform.

Staff training

Your staff members are the face of your roller skating rink, so their interactions with guests will influence your business's growth and success. To ensure visitors have an awesome experience when skating at your venue, try to implement the following:

• Comprehensive training: When welcoming new staff, give them the keys to your kingdom (literally, if they need a set of keys). Ensure they know the ins and outs of your operations, safety procedures, roller skating advice, and how to make upsells and cross-sells. 
• Keep systems simple: Staff can change over frequently in the entertainment venue industry. So, by keeping your systems simple and easy to learn, you can reduce the time it takes to train new staff – which will be a boon to your profits. Industry-specific POS systems, like ROLLER’s own , can help you streamline operations and save you and your staff precious time. 
• Provide incentives: By providing your staff discounts, perks, and rewards, you can turn them into your roller skating rink’s evangelists. Consider giving them regular gift cards , free items when they visit, and complimentary passes.  

In five minutes, I can have staff checking people in because ROLLER is intuitive enough to do that.

Success stories

Here are some real-world examples of roller skating rinks that have successfully grown their businesses. 

Pigeon’s Roller Skating Rink  

Pigeon’s is a roller skating rink and shop in Long Beach, CA. After running their skate shop successfully for several years, they noticed an increased interest in roller skating. Capitalizing on this data, they opened a pop-up skating rink nearby, which was a raging success. They have since scaled the business and use ROLLER to manage bookings and waivers.

ROLLER’s ability to book sessions and manage waivers was perfect for us, and the whole process for a guest to book, sign a waiver, and check-in is seamless.

Read this next: Pigeon’s Roller Rink enhances the booking experience with ROLLER

Skateworld 

Skateworld is a business with two roller skating rinks in San Diego, CA, and Tacoma, WA. They offer sessions for all ages, adult nights, a skate school, and roller sports – so they have a broad audience to tap into. However, they have seen huge success by offering memberships through ROLLER. The strategy has been so successful for them that they plan to open a third venue. 

We're drawing repeat customers in way more than we used to. Memberships have been the most positive outcome of switching to ROLLER.

Read this next: ROLLER’s Progressive Checkout Reduces Time To Book A Party By 30%

Let’s roll 

There you have it – your guide to roller skating rink business growth. From making the most of your audience data to creative ideas for increasing visits and guest experience, we can’t wait to see what you implement and what the future holds for your business.  

If you want to discover how ROLLER can help your roller skating business grow, please contact our friendly team for more information. 

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How to Start a Roller Skating Rink Business

Written by Elma Steven | Updated on March, 2024

How to Start a Roller Skating Rink Business?

Detailed step by step process to avoid guesswork and find out how to start a Roller Skating Rink business? Go through the initial summary of each of the 5 steps- Research & Idea Validation, Legal Structure & Registration, Capital Raising, Kickstarting the Roller Skating Rink Business and Monitoring & Evaluation. Take a deep dive into the details to start your Roller Skating Rink business. Don’t forget to write a comprehensive Roller Skating Rink business plan to write down your idea on paper as it will help your validate the concept and identify gaps which might have been missed during the ideation process.

Table of Contents

5 important steps to start your roller skating rink business.

The mentioned steps will save you at least 2 months of research as we spent more than 2 months to write this article. Check the summary of each section and later we will take a deep dive into the overall process to start your roller skating rink business.

Research and Idea Validation

Start with comprehensive market research to understand the needs and preferences of your target customers for a roller skating rink. Identify existing competitors and analyze their strengths and weaknesses. Evaluate the demand for a roller skating rink in your chosen area. Consider conducting surveys or focus groups to gauge interest. Assess the potential for hosting events, such as birthday parties or themed skate nights, to attract a diverse customer base.

Legal Structure & Registration

Think about whether a limited liability company (LLC) or a corporation would be more suited to your roller skating rink. Your tax situation, capacity to generate funds, and liabilities are all affected by this choice. Go ahead and get all the licenses and permissions your company needs by registering it with the state. Depending on the kind of company, they may include a standard business license, a permission from the fire department, and a license for public assembly.

Capital Raising

Think about everything you’ll need to buy or rent to open your rink, including the cost of renovations to make it, the price of skates and safety gear, and the cost of a sound system. Determine whether you can get the money you need from sources like savings, small business loans, or investors. If you want to attract investors or lenders, you need a solid business plan.

Kickstarting the Business

Pick a spot where people can easily find you, ideally in a neighborhood where you have a lot of prospective customers. Put money into a high-quality skating rink, a trustworthy rental skateboard, and a music system. Using well-lit and -decorated areas, you may provide a welcoming and entertaining ambiance. Think about the necessary personnel for tasks such as managing skate rentals, doing maintenance, and assisting customers.

Monitoring and Evaluation

You should check up on your roller skating rink’s finances on a regular basis. Make note of all the money coming in from things like admission, skate rentals, and concessions. To learn about their thoughts and experiences, set up consumer feedback systems. Client engagement, event reservations, and repeat business are some KPIs to keep an eye on. Make sure your roller skating rink keeps up with customer demand and is profitable by adjusting your business tactics according to these assessments. Themed skate nights, loyalty schemes, and partnerships with schools to provide PE programs are a few examples.

Now Lets take a Deep Dive into Each of the 5 Steps

Idea validation involves collection relevant information through industry analysis and creating a financial model to find out if a certain amount of investment will be enough, how long it can take to be profitable, analyzing various scenarios by playing with different cost and prices, etc. Bypass the guesswork and go through concrete planning to get the best possible results.

Market Research

Identifying target market.

• Demographic Research: Focus on areas with a significant presence of families, teenagers, and young adults. Look for communities with active lifestyles or a cultural inclination towards recreational activities. For example, suburban areas with a high density of schools or colleges can be ideal due to the youth population.
• Geographic Considerations: Assess different locations and their unique characteristics. A roller skating rink in a bustling city area, like downtown Los Angeles, may attract a different demographic compared to one in a quieter, suburban setting in Ohio.

Competitor Analysis

• Service Assessment: Visit existing roller skating rinks in the vicinity. In areas like Florida, some rinks might offer additional amenities like skating classes or themed party nights, which could be a unique selling point to consider.
• Pricing Strategies: Evaluate the pricing of competitors. In high-cost living areas like New York City, admission and rental prices may be higher compared to a more rural setting.

Customer Preferences and Needs

• Surveys and Interviews: Engage with potential customers in your targeted area about their recreational preferences and experiences with roller skating. In colder regions like Michigan, customers might value indoor entertainment options more highly.

Feasibility Study and Cost-Benefit Analysis

Estimating start-up costs.

• Location Costs : Renting space in popular urban areas like San Francisco might be considerably more expensive than in smaller towns. For example, leasing a suitable space for a rink could range significantly based on location.
• Equipment Expenses: The initial investment for a quality roller skating floor, skates for rental, and sound and lighting systems can vary. Expect costs to range from $100,000 to $300,000 depending on quality and scale.

Operational Costs

• Utilities: Monthly utility costs, including electricity for lighting and sound systems, can differ based on the state and rink size. States with higher electricity costs will impact your budget differently.
• Maintenance and Repairs: Allocate funds for regular maintenance of skating equipment and the rink surface. This could be about 1-3% of your gross revenue.

Revenue Projections

• Service Pricing: Determine pricing based on local competition, cost of living, and operational expenses. In affluent areas, you might charge a premium for entry or skate rentals.
• Additional Revenue Streams: Consider integrating a snack bar, party hosting services, or skate lessons, which can significantly increase revenue.

Break-Even Analysis

• Calculating Break-Even Point: Calculate your total costs against projected revenue. For example, if monthly expenses are $15,000 and you charge an average of $10 per entry, you need 1,500 entries per month to break even.

Risk Assessment

• Market Risks: Consider factors like changes in recreational trends or nearby construction affecting access to your location. For instance, a new mall with a competing entertainment venue could impact your customer base.
• Operational Risks: Risks like equipment wear and tear or potential accidents on the rink. In high-traffic areas, these risks may be elevated.

This comprehensive research and validation process is essential for making informed decisions regarding your roller skating rink business. It provides a deep understanding of the market, helps set realistic financial goals, and prepares you for managing potential risks and opportunities.

Company registration involves choosing a business structure (e.g., LLC, corporation), selecting a compliant business name and filing necessary documents with a state agency typically the Secretary of State. This includes filing Articles of Organization or Incorporation and obtaining an Employer Identification Number (EIN) from the IRS for tax purposes. The process may also require securing relevant business licenses, registering for state taxes and appointing a registered agent for legal correspondence.

Establishing a Roller Skating Rink Business

The process of setting up a roller skating rink requires careful attention to legal structure and adherence to various registration and compliance procedures. These decisions significantly impact liability, taxation, and the overall efficiency of the operation.

Choosing the Right Legal Structure

Sole proprietorship.

Simplest form with minimal regulatory demands.

Full control for the owner but comes with personal liability for all business-related debts and legal issues.

Best suited for small, low-risk rinks, possibly in less competitive, rural areas.

Limited Liability Company (LLC)

Offers a mix of a sole proprietorship’s simplicity and a corporation’s liability protection.

Shields personal assets from business liabilities.

Ideal for rinks in urban or busy areas where the risk of legal issues might be higher.

Tax flexibility: can be taxed as a sole proprietor, partnership, or corporation.

Corporations (C-Corp and S-Corp)

Treated as a separate tax entity, leading to double taxation.

More attractive to investors and can issue shares.

Suitable for large-scale rinks with substantial investment and growth plans.

Pass-through taxation to avoid double taxation.

Limited to 100 shareholders who must be U.S. citizens or residents.

Fits medium-sized rinks aiming for growth without the burden of double taxation.

Partnership

Ideal for ventures started with one or more partners.

Requires a detailed agreement covering roles, profit sharing, and conflict resolution.

Varieties include General Partnerships, Limited Partnerships (LP), and Limited Liability Partnerships (LLP).

Registration Process and Compliance

Business name registration.

Ensure the rink’s name is unique and adheres to state guidelines.

Register with the state’s Secretary of State or relevant authority.

Licenses and Permits

General business license from local authorities.

Specific permits based on state or county regulations.

Adherence to health and safety standards, with periodic health department inspections.

Environmental permits, especially if the rink uses substantial energy and resources.

Tax Registration and Employer Identification Number (EIN)

Apply for an EIN from the IRS.

Register for state and local taxes, including sales tax as applicable.

Zoning, Land Use, and Building Compliance

Confirm zoning suitability for a roller skating rink.

Ensure compliance with the Americans with Disabilities Act (ADA) and local building codes.

General Liability Insurance for customer-related incidents.

Property Insurance for equipment and premises.

Workers’ Compensation if employing staff.

Banking and Financial Setup

Open a separate business bank account for financial management.

Consider a business line of credit or credit card for operational funds.

Seeking Professional Assistance

• Legal Counsel: Engage an attorney for advice on legal structure, contracts, and local law compliance.
• Financial Advisor or Accountant: Consult for tax planning, financial management, and accounting system setup.

By thoroughly considering each aspect, your roller skating rink business can be legally robust, financially structured for scalability, and compliant with all necessary regulations. This solid foundation is essential for sustainable operation and long-term success.

In order to raise capital for your business you need to figure out certain stuff such as how much funding do you need, how will you use the funds, etc. The capital raising process will vary from business to business as the needs and requirements are different. Also make sure that you are not too much dependent on debt for your roller skating rink business.

Raising capital for a roller skating rink involves strategic planning and exploring various funding sources. Here’s a comprehensive approach, including relevant examples:

Estimating Capital Requirements

• Initial Capital: Start-up costs vary based on location, size, and quality of facilities. For instance, renting a 5,000 square foot space in a suburban area might cost between $4,000 to $7,000 per month. High-quality skating surfaces and rental skates could range from $50,000 to $150,000, depending on the scale and quality.
• Operating Capital: It’s crucial to have funds for at least the first 6 months of operations, covering utilities (around $1,500 to $3,000 per month), staff salaries, maintenance, and marketing efforts.

Sources of Capital

• Personal Savings: Using personal funds is a straightforward option for those with enough savings. For example, utilizing $70,000 of personal savings for initial setup and working capital.
• Bank Loans: Securing a traditional loan to finance a significant portion of startup costs. For instance, a $200,000 loan with a 5% interest rate over a 15-year term.
• SBA Loans: These government-backed loans, like the SBA 7(a), offer favorable terms. Ideal for those who qualify, as they reduce lender risk.
• Equipment Financing: Loans specifically for purchasing rink-related equipment, such as sound systems or renovation costs. E.g., a $120,000 equipment loan at 6% interest.
• Investors: Seeking funds from angel investors or venture capitalists. For example, offering 25% equity in exchange for a $250,000 investment.

Considerations for Capital Raising

• Debt vs. Equity Financing: Evaluate the benefits and drawbacks of each. Loans require repayment with interest but retain full ownership, whereas equity financing means sharing ownership and profits.
• Financial Projections: Develop detailed forecasts showing fund usage and anticipated revenue. For instance, projecting a breakeven point within the first 18 months with gradual customer growth.
• Credit Score and History: A strong credit score is vital for favorable loan terms. A score of 720 or higher can be advantageous.
• Legal and Financial Advice: Consultation with experts is essential. A financial advisor can aid in developing a solid business plan, while a legal professional can guide through the intricacies of agreements with investors or lenders.

In summary, effectively raising capital for a roller skating rink requires a balanced approach in selecting funding sources that align with your business objectives and financial situation. Options range from personal investments, loans, external investors, to more innovative methods like crowdfunding. Thorough planning and a comprehensive understanding of each source’s implications are key to securing the necessary capital for your roller skating rink venture.

Kickstarting the Roller Skating Rink Business

Now you have completed your due diligence process before starting your Roller Skating Rink business and feel confident to get started! The implementation phase will also require a ton of planning and initially try to invest less and get more end user feedback to make sure that you do not create something which is not going to be accepted by the market.

Embarking on a roller skating rink venture involves various strategic decisions and meticulous planning. Here’s a comprehensive guide with examples:

Location Selection

• Site Analysis: Choose an area with significant youth and family presence, such as near schools or family-centric neighborhoods in a city like Raleigh, North Carolina. Proximity to recreational areas can also attract more visitors.
• Lease Negotiations: Aim for a lease that benefits your business, like a long-term lease with rent concessions in the initial months. For example, a 7-year lease with the first three months at half rent.

Accessibility: Select a site that is easily accessible, visible, and has sufficient parking. A location near a shopping center or along a well-traveled road would be ideal.

Facility Preparation and Equipment Installation

• Choosing Rink Materials: Opt for high-quality, durable skating surfaces. For instance, investing in a synthetic floor that offers good performance and longevity.
• Seating and Safety Features: Install comfortable seating around the rink and ensure proper safety measures like railings and padded walls.

Skate Rental Inventory: Purchase a variety of skate sizes. Consider starting with 50 pairs in varying sizes, ensuring quality and comfort.

Interior Design and Amenities

• Engaging Environment: Design an interior that’s vibrant and energetic. Use bright colors and dynamic lighting to create an exciting atmosphere.
• Additional Amenities: Provide extras like a snack bar, arcade games, and a lounge area. These can enhance the overall experience and increase revenue.

Staffing and Training

• Hiring Staff: Employ a team for customer service, skate rentals, and maintenance. For instance, hiring a mix of full-time and part-time employees, including a rink manager and several floor staff.
• Training Programs: Ensure comprehensive training in safety protocols, customer service, and emergency response.

Operational Setup

• Utility Management: Ensure that utilities are sufficient for lighting, sound systems, and other rink operations. Negotiate favorable terms with providers.
• Safety Protocols: Implement measures such as slip-resistant floors, emergency exits, and first aid stations.
• Payment and Admission Systems: Introduce modern payment solutions like electronic ticketing or wristband systems for entry and rentals.

Marketing and Promotion

• Pre-Launch Buzz: Generate excitement through social media and local partnerships. For example, partnering with local schools for special events or discounts.
• Grand Opening Event: Organize an opening event with promotions like “First Skate Free” or discounted group rates.
• Loyalty Programs: Create programs to encourage repeat visits, such as a points system where customers earn free admission or rentals.

Compliance and Insurance

• Regulatory Compliance: Stay updated with and adhere to local safety and business regulations, including periodic inspections and permits.
• Insurance : Secure comprehensive insurance coverage that includes property, liability, and workers’ compensation.

In summary, launching a roller skating rink requires a combination of careful location selection, facility preparation, staff management, and effective marketing strategies. From creating an inviting and safe environment to operational excellence and promotional activities, each step is critical in establishing a thriving roller skating rink business.

Monitoring & Evaluation

Quality is the most important monitoring aspect then comes financials and overall operational efficiency. You also need to constantly check out the offering of your closest competitors, learn from their mistakes and include their best offerings. Monitoring the market will help you adjust and anticipate for macroeconomic problems which can help you mitigate risks in the long term.

To ensure the long-term success and sustainability of a roller skating rink, it’s important to implement a thorough monitoring and evaluation plan. This involves examining various aspects of the business, from financial health to customer engagement, and making informed adjustments based on insights gathered.

Financial Monitoring

• Detailed Revenue Analysis : Track different revenue streams, such as admission fees, skate rentals, and concessions. For instance, analyze whether party bookings generate more revenue compared to general admissions.
• Cost Management : Regularly review operational costs like utilities, which may range between $3,000 to $5,000 monthly, depending on size and location. Compare these with industry standards to identify cost-saving opportunities.

• Cash Flow Analysis : Utilize financial software to monitor cash flow, ensuring sufficient funds for daily operations and emergencies.

Operational Efficiency

• Maintenance Records : Maintain logs for equipment and facility maintenance, noting the frequency and cost of repairs to identify when upgrades are needed.
• Customer Usage Patterns : Use software to track peak and off-peak times. For instance, if Friday nights are busiest, staff accordingly and consider promotions during quieter periods.
• Inventory Management : Regularly check inventory levels of items like skate parts and concession supplies, adjusting orders to optimize stock levels.

Customer Feedback and Engagement

• Feedback Collection : Implement methods like online surveys or feedback boxes in the rink for customer input. For example, use feedback on music selection to enhance the skating experience.
• Online Reputation Management : Actively engage with and respond to reviews on social platforms or business review sites.
• Loyalty Program Analysis : Monitor the effectiveness of loyalty programs, such as a “10th visit free” offer, and adjust based on customer response and participation rates.

Marketing Effectiveness

• Campaign Evaluations : Assess the performance of various marketing strategies, like social media ads versus local community event sponsorships.
• Promotional Analysis : Measure the impact of special offers, such as discount family packages, by tracking increases in attendance and revenue during these periods.

Safety and Compliance

• Regular Safety Inspections : Conduct frequent safety checks to ensure all equipment and facilities meet local safety standards.
• Compliance Review : Stay updated with local business regulations and ensure the rink adheres to these standards.

Continuous Business Development

• Market Trend Monitoring: Stay informed about industry trends, like new skating technologies or popular music for rink events.
• Technology Implementation : Consider adopting new technologies, such as online booking systems for parties or events, to enhance customer convenience.

Employee Performance and Development

• Regular Staff Evaluations : Conduct performance reviews, recognizing employees who excel in areas like customer service or maintenance.
• Training Initiatives : Offer regular training on topics ranging from safety procedures to customer engagement techniques.

Implementing a comprehensive monitoring and evaluation framework allows for data-driven decision-making, enhancing the efficiency and profitability of a roller skating rink. Continuously assessing these key aspects enables the business to adapt to market changes, optimize operational processes, and improve customer satisfaction, ultimately supporting long-term success and growth.

Frequently Asked Questions on Roller Skating Rink Business

Consider hosting themed nights, offering skating lessons for different skill levels, and having special events for families.

Utilize social media, collaborate with local schools and community groups, and offer discounts or loyalty programs.

Yes, focus on energy-efficient lighting and sound systems, and consider using recycled materials for rink upgrades.

Regularly maintain and inspect equipment, provide safety gear, and adhere to all local safety regulations and codes.

Consider offering private event hosting, such as birthday parties or corporate events, and selling food and beverages.

How to Launch a Successful Roller Skating Rink: Tips for Planning and Budgeting Your Business

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• Roller Skate Rink KPI Metrics: 7 Key Metrics to Track for Optimal Growth
• Rolling in Profits: A 10-Step Checklist to Opening a Successful Roller Skate Rink Business

Startup Costs

1. leasehold improvements, 2. roller skates and safety equipment, 3. sound and lighting system, 4. arcade machines and prizes, 5. full-service kitchen and bar equipment, 6. marketing and advertising expenses, 7. staff training and development costs.

If you are thinking of opening a roller skating rink, you are in for an exciting but expensive ride. The costs of launching a rink can vary depending on factors such as the size of the rink and the type of equipment you use. You need to factor in all expenses to determine how much it will cost to start your venture and keep it running smoothly.

The most significant expense for opening a roller skating rink is the leasehold improvements. You need to lease a large, open space for the rink and convert it into a skating facility. This can include installing a wood or concrete skating floor, constructing walls, and adding a ceiling. Expect to spend between $50,000 to $200,000 on leasehold improvements.

You also need to factor in the cost of roller skates and safety equipment, which can run anywhere from $20,000 to $50,000. Sound and lighting systems are equally important costs and can range from $15,000 to $30,000. Arcade machines and prizes are an additional cost, ranging from $10,000 to $30,000.

If you plan on having a full-service kitchen and bar, you need to purchase equipment and accommodate costs like health department inspections, design approvals, and inventory. Be prepared to spend between $30,000 to $100,000 on kitchen and bar equipment.

A marketing and advertising budget of $5,000 to $20,000 is necessary for promoting your facility and ensuring local residents know about your rink. Finally, staff training and development can cost anywhere from $200 to $10,000 depending on the size of your staff and the amount of training required.

Opening a roller skating rink costs a considerable amount of money, and you need to consider all upfront expenses when starting your venture. Plan your budget correctly and consult professionals in the industry to ensure you have everything covered before opening your rink doors.

Starting a roller skate rink can be an exciting entrepreneurial opportunity, but it is essential to know the costs involved before initiating the process. Leasehold improvements, being the initial part of any business setup, involves various expenses that need to be considered before opening the rink.

• The cost of acquiring a leasehold property can range from $5,000 to $10,000 per month, depending on location and size.
• The cost of improving the leased space to convert it into a roller rink can be substantially high, ranging from $10 to $25 per square foot.
• The overall cost of leasehold improvements can go up to $250,000 to $500,000, depending on the size of the rink and the extent of the modifications required.

It is necessary to lease the right property in a suitable area with high foot traffic to garner interest among potential customers. To cut down on costs, consider opting for a property where the previous tenants were engaged in a similar business. This can save money on structural modifications, plumbing, and HVAC installations.

Tips & Tricks

• Opt for a leasehold property that has previously housed a similar business to help save on structural modifications, plumbing, and HVAC installations.
• Location can significantly impact the cost of leasehold property; consider looking for a property in an area with high foot traffic to garner interest among potential customers.
• Conduct a thorough inspection of the property to identify any repairs, modifications or improvements that need to be done, then negotiate with the landlord on sharing repair costs if necessary.

The cost of leasehold improvements is a significant start-up expense, and making financial arrangements beforehand can avoid disruptions and delays. Consider financing leasehold improvements using an SBA (Small Business Administration) loan, equipment financing, or a business credit line. Keep in mind that credit rating, loan amount and interest rates and collateral will affect the mode of financing.

The leasehold improvements cost is an essential factor that should be diligently calculated and considered before starting a roller skate rink. With careful planning and research, the business owner can be well-prepared to meet the expenses.

If you are planning to open a roller skating rink, one of the crucial factors is investing in quality roller skates and safety equipment. The cost of roller skates and the necessary safety equipment can vary depending on the type and quality of the products you choose. According to recent statistics, the estimated starting cost for roller skates and safety equipment is around $30,000 - $50,000 USD. It is essential to invest in top-quality roller skates and safety equipment to ensure the safety of your customers.

Here are some elements that contribute to the cost of roller skates and safety equipment:

• Roller Skates: The cost of roller skates can range from around $50 USD to $700 USD. The price depends on the quality, type, and brand of roller skates. Investing in good quality roller skates will improve your customers' satisfaction.
• Safety Helmets and Pads: The cost of safety helmets and pads can vary from $20 USD to $150 USD. It is essential to invest in helmets that meet the standard safety requirements.
• Knee and Elbow Pads: Providing knee and elbow pads for customers is a vital safety measure. The cost of knee and elbow pads varies from $20 USD to $50 USD per pair.
• Wrist Guards: The cost of wrist guards can range from $10 USD to $40 USD per pair. Wrist guards provide adequate protection to customers while they are on the skating rink.
• 1. It is crucial to do proper research to find the best quality roller skates and safety equipment that suits your budget.
• 2. Always purchase safety equipment and roller skates from the reputed brands to ensure that they meet safety standards.
• 3. It is essential to provide an adequate range of roller skates for all your customers, including children, adults, and beginners.

Investing in quality roller skates and safety equipment can enhance your customers' experience and ensure the safety of those using your facilities. As a pro business consultant, I recommend that you allocate a significant proportion of your budget towards purchasing top-quality roller skates and safety equipment.

Tips and Tricks:

• Consider buying used equipment to save on costs. Ensure that the technical quality is still high
• Work with a professional who can help you determine the most cost-effective equipment to use during your rink setup
• Choose energy-efficient light bulbs and sound equipment to minimize your monthly utility bills

Roller skating rinks often have arcade machines and prize redemption areas to accompany the skating rink experience. When it comes to starting a roller skating rink and including arcade machines, there are a few things to consider in terms of costs and expenses.

According to recent statistics, the average cost to purchase arcade machines for a business is between $500 and $5,000 per machine. It is recommended to start with at least five machines to give customers a variety of options, which would cost around $2,500 to $25,000. However, it is important to note that the price of arcade machines can vary greatly depending on the type of machine and whether it is new or used.

In addition to the cost of purchasing the machines, there are also ongoing expenses to consider such as electricity, maintenance, and repair costs. On average, arcade machines can cost between $50 and $200 per month to operate depending on usage and machine type. It is important to factor these costs into the business plan when calculating expenses and projected profits.

Another popular addition to roller skating rinks is a prize redemption area. These areas typically offer small prizes such as toys, candy, and trinkets that customers can win using tickets earned by playing arcade games. The cost of stocking a prize redemption area can vary depending on the type and quantity of prizes offered. It is recommended to start with a budget of around $1,000 and adjust as necessary based on customer demand and sales.

• Consider purchasing used arcade machines to save on costs, but be sure to thoroughly inspect and test the machines before buying.
• Offer promotions and discounts for customers who spend a certain amount on arcade games and/or win a specified number of tickets, to incentivize increased spending.
• Regularly rotate the selection of prizes offered in the redemption area to keep customers interested and engaged.

Overall, incorporating arcade machines and a prize redemption area can be a great way to increase revenue and enhance the overall roller skating rink experience. However, it is important to carefully consider the costs and ongoing expenses associated with these additions to ensure that they are a profitable investment.

When it comes to opening a roller skate rink, having a full-service kitchen and bar can greatly increase your revenue. According to recent statistics, the average startup cost for a full-service kitchen and bar is around $200,000. However, this cost can vary depending on several factors.

• Equipment: The cost of kitchen and bar equipment can greatly impact your startup expenses. Depending on the quality and brand, equipment can range from $50,000 to $100,000.
• Licensing and Permits: Obtaining the necessary licenses and permits can also add to your expenses. This can range from $1,500 to $5,000.
• Design and Layout: Creating a functional and visually appealing kitchen and bar area requires careful planning and design. The cost of this can range from $5,000 to $20,000.

It is important to note that these expenses are just a starting point. Additional costs may include hiring staff, restocking inventory, and ongoing maintenance and repairs.

• Start with the essentials: Don't splurge on unnecessary equipment or fancy decor. Focus on the essentials needed to get your kitchen and bar up and running.
• Consider leasing equipment: Leasing can reduce your upfront costs and allow for more flexibility in the long run.
• Shop around for suppliers: Don't settle for the first supplier you come across. Shop around for the best prices and quality equipment.

In conclusion, opening a roller skate rink with a full-service kitchen and bar can be a profitable venture. However, it's important to carefully consider all expenses and create a solid budget before launching your business.

As a business consultant who has helped start hundreds of businesses, the cost of marketing and advertising can sometimes be overlooked by entrepreneurs when opening a roller skating rink. However, it is a crucial aspect of any business, as it helps create brand awareness and attract potential customers.

According to recent statistics, the average cost of marketing and advertising expenses for a startup roller skating rink is around $10,000 to $20,000. However, the cost can vary depending on various factors, such as the marketing channels used, the target audience, and the location of the rink.

• Social Media Advertising: Running social media advertising campaigns can be an effective way to reach your target audience. The cost of running these campaigns can range between $500 to $3,000 per month.
• Print Advertising: Traditional advertising through newspapers and brochures might seem outdated, but it can still be a cost-effective option in certain markets. Depending on the printing quantity and design, costs could range from $500 to $2,000.
• Outdoor Advertising: Billboards, signs, and banners can be a great way to attract the attention of potential customers. The cost of this type of advertising can range between $1,500 to $5,000, depending on the size and location.
• Before spending money on any advertising campaigns, it is essential to research your target audience and understand their needs and preferences.
• Create a marketing strategy that not only promotes your roller skating rink but also showcases the unique experiences and events that happen there.
• Partner with local bloggers, vloggers, or social media influencers to help spread the word about your roller skating rink in a more engaging and authentic way.

Marketing and advertising are ongoing processes that require different approaches and techniques. Therefore, it is advisable to allocate a certain percentage of your business's monthly or yearly revenue towards marketing and advertising expenses. This will ensure that your roller skating rink stays relevant and engaging to customers for years to come.

One of the crucial factors for the success of a roller skate rink is staff training and development. It is important to have well-trained and knowledgeable staff to create a positive customer experience and maintain safety within the rink. The average cost for staff training and development in a roller skate rink is around $6,000 to $10,000.

Tips & Tricks:

• Invest in a comprehensive training program for your staff to ensure that they have foundational knowledge on customer service and safety practices.
• Provide ongoing training and development opportunities for your staff to keep them motivated and engaged in their work.
• Encourage your staff to take ownership of their roles and responsibilities by providing them with clear job descriptions and opportunities for growth within the organization.

Staff training and development costs can vary depending on the size of your rink and the number of employees you have. It is important to factor in the cost of training new employees as well as ongoing training and refresher courses for existing staff members. Failing to allocate sufficient funds for staff training and development can lead to high employee turnover, poor customer experiences, and safety hazards within the rink.

Some cost factors to consider for staff training and development include:

• Instructor fees
• MATERIALS AND SUPPLIES
• Travel expenses
• Testing and certification fees
• Training software and tools

It is important for business owners to allocate a reasonable budget for staff training and development to ensure that their rink is running smoothly and safely. Investing in your staff will pay off in the long run by improving customer satisfaction, increasing employee retention, and reducing accidents or safety incidents within the rink.

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How to Start a Roller Skating Rink Business

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Roller skating is not only fun for the whole family, but it's great exercise. The first rule of staying on an exercise plan is to find an exercise that you enjoy doing. When you open your roller rink business, market it with fun activities in mind. Offer classes for learning how to skate. Segment these classes into different age groups, so that adults aren't mixed with five-year-olds.

Write a business plan. This will include your business objectives, goals, business description, business name and logo, marketing, operation plan and financial components (see Resources).

Research your competitors. If there are roller rinks in your city, pay them a visit. Find out what they are offering and their pricing.

Find a location. Opening in a location where there was a previous roller rink is the best choice. However, if that is not possible, look for a large location with a large parking lot. The skating floors need to be wood if you are to attract professional roller skaters. The outer floors do not need to be wooden.

Hire an accountant to set up your accounting system. The accountant will make sure you know which licenses to apply for and will make sure you are aware of the taxes you are required to pay.

Fund your roller rink. If you do not have the funds for starting, your roller rink business, you will need to apply for a loan. Your personal bank is a good place to start. You will also want to set up a business checking account and get credit card information.

Hire staff. Create a staff handbook that all new personnel are required to read. It's important that all rules and procedures are followed by all. You will also need liability insurance, as well as insurance on the business property, if you have purchased rather than leased.

Acquire equipment such as lockers, benches, bleachers, roller skates, phone system, PA system, office furniture and supplies.

Market your new business with a grand opening. Offer special pricing for a period of time. Invite the press and the mayor to your grand opening. This will give you free publicity. Advertise on the internet at websites that cater to roller skating and those of local interest.

• Gaebler.com: Starting a Roller Skating Rink
• Isitebuild; 8 Steps to Create a Business Plan; Herman Drost
• "Entrepreneur": Business Plans
• SBA.gov: U.S. Small Business Administration
• As with all businesses, knowledge of the business is best acquired by working in someone else's roller rink business, before starting your own.

Karen Ellis has been a full-time writer since 2006. She is an expert crafter, with more than 30 years of experience in knitting, chrocheting, quilting, sewing, scrapbooking and other arts. She is an expert gardener, with lifelong experience. Ellis has taken many classes in these subjects and taught classes, as well.

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The Complete Guide To Roller Skating Rink Business Financing And Raising Capital

By alex ryzhkov, resources on roller skating rink.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Introduction

Roller skating rinks have experienced a remarkable resurgence in recent years, with the industry witnessing significant growth. According to the latest statistics, the global roller skating rink market is expected to reach a valuation of $4.3 billion by 2027, growing at a compound annual growth rate (CAGR) of 3.7%. This revival in interest has created numerous opportunities for aspiring entrepreneurs aiming to venture into the roller skating rink business.

However, turning this vision into reality requires careful financial planning and capital. In this comprehensive guide, we will delve into the various aspects of roller skating rink business financing and raising capital. Whether you are a seasoned entrepreneur or a budding startup, this resource will equip you with the knowledge and strategies necessary to secure the funds you need to establish and maintain a successful roller skating rink.

Importance of proper funding for a Roller Skating Rink business

Proper funding is crucial for the success of any roller skating rink business. Without adequate financing, it can be challenging to acquire the necessary resources and sustain operations in the long run. Roller skating rink financing allows entrepreneurs to cover startup costs, purchase equipment, and handle ongoing expenses.

Business financing for roller skating rinks offers various options to secure the necessary funds. Entrepreneurs can explore capital raising strategies such as seeking investors, applying for business loans, or utilizing personal savings. Each option has its own advantages and considerations, depending on the specific needs of the roller skating rink venture.

Roller skating rink funding options provide investment opportunities for those interested in the recreational industry. With the growing popularity of roller skating, investing in a roller skating rink can be a lucrative venture. However, it is essential to carefully evaluate the financial viability and potential returns before committing to such investments.

Capital raising strategies for roller skating rinks require careful financial planning. It is crucial to create a comprehensive financial plan that includes budgeting for initial costs, ongoing expenses, and potential risks. This will help ensure that the roller skating rink business remains financially stable and can weather any unforeseen challenges.

Securing funding for roller skating rink ventures often involves exploring financing options specifically tailored to startup businesses in the industry. These options may include small business loans, grants, or crowdfunding campaigns. By researching and applying for these funding opportunities, entrepreneurs can increase their chances of obtaining the necessary funds.

Effective financial planning for roller skating rinks involves considering both short-term and long-term financial goals. It is essential to set realistic revenue targets and develop strategies to manage cash flow effectively. This can include pricing strategies, cost controls, and marketing initiatives to attract customers and ensure a steady stream of income.

Roller skating rink financial planning also includes closely monitoring financial performance and making necessary adjustments to maximize profitability. Regularly reviewing financial statements, such as income statements and cash flow statements, can provide insights into the business's financial health and identify areas for improvement.

As with any business, proper funding is essential for the success of a roller skating rink venture. By carefully considering funding options, creating a solid financial plan, and monitoring financial performance, entrepreneurs can increase their chances of establishing a thriving roller skating rink business.

• Develop a comprehensive financial plan, considering both short-term and long-term goals.
• Explore funding options specifically tailored to roller skating rink startups.
• Monitor financial performance regularly and make necessary adjustments to maximize profitability.

Overview of various financing options available

If you are planning to start a roller skating rink business, it is important to have a clear understanding of the various financing options available. Securing the necessary funding is crucial for the success of your venture. In this chapter, we will provide an overview of some common financing options for roller skating rinks.

• Business loans: One of the most common ways to finance a roller skating rink business is through business loans. These loans can be obtained from banks, credit unions, or online lenders. It is important to research and compare different loan options to find the one that best suits your needs.
• Investor funding: Another option is to raise capital for your roller skating rink business through investors. This could be in the form of angel investors, venture capitalists, or even friends and family. Investors provide funding in exchange for equity or a share of the business's profits.
• Grants and subsidies: Depending on your location and specific circumstances, you may be eligible for grants or subsidies for your roller skating rink business. These can provide a valuable source of funding and may have specific criteria that need to be met.
• Crowdfunding: Crowdfunding platforms have gained popularity in recent years as a means of raising capital for various projects, including roller skating rinks. By creating a compelling campaign and engaging with potential backers, you can raise funds from a large number of individuals.

It's important to note that each financing option has its own advantages and disadvantages. Your choice will depend on factors such as your business plan, financial needs, and personal preferences. Here are a few tips and tricks to help you navigate the roller skating rink financing landscape:

• Research and compare different financing options to find the one that best suits your needs.
• Prepare a comprehensive business plan and financial projections to demonstrate the potential profitability of your roller skating rink venture.
• Showcase your expertise and experience in the industry to attract potential investors or lenders.
• Consider seeking professional advice from accountants, lawyers, or business advisors who specialize in small business financing.

By carefully evaluating your financing options and implementing effective strategies, you can secure the necessary funding to start and grow your roller skating rink business. In the following chapters, we will explore these financing options in more detail to help you make informed decisions for your venture.

Exploring the potential of traditional bank loans

When it comes to roller skating rink financing, traditional bank loans can be a valuable option for raising capital. Banks offer various financing options for roller skating rink startups and ventures, providing an opportunity to secure the necessary funds for business operations.

Business financing for roller skating rinks is essential for ensuring a successful establishment and smooth operations. Roller skating rink funding options may include loans specifically designed for small businesses, which can help cover expenses such as equipment purchases, facility rental, employee salaries, and marketing efforts.

Securing funding for roller skating rinks can be challenging, but exploring traditional bank loans opens up new possibilities. By presenting a well-prepared business plan and financial projections, roller skating rink entrepreneurs can demonstrate their commitment to success and showcase the potential of their venture to potential lenders.

Capital raising strategies for roller skating rinks:

• Develop a comprehensive business plan that outlines the financial needs of the roller skating rink venture, highlighting projected revenue streams and potential return on investment.
• Gather relevant financial documents, including personal and business credit history, tax returns, and financial statements, to support the loan application.
• Research various banks and financial institutions to find the best financing options for roller skating rink startups.
• Prepare a compelling loan proposal that clearly outlines the purpose of the loan, the desired loan amount, and the repayment plan.
• Present the loan proposal to potential lenders, demonstrating a strong understanding of the roller skating rink industry and showcasing the feasibility of the business venture.
• Work closely with the bank throughout the application process, promptly providing any additional information or documentation requested.

Roller skating rink business loans provide an opportunity to access the necessary funding for equipment purchases, facility renovations, marketing campaigns, and other essential expenses. With a solid business plan and a well-prepared loan proposal, roller skating rink entrepreneurs can increase their chances of securing financing and bring their vision to life.

Financing options for roller skating rink startups are diverse, and it's crucial to explore different avenues to find the best fit for your specific needs. Traditional bank loans offer stability, reasonable interest rates, and the potential to establish a long-term relationship with a reputable financial institution.

As you embark on your roller skating rink venture, proper financial planning, including considering different funding options, is key to success. Take the time to research, prepare, and present a compelling case for your business to potential lenders. By leveraging the potential of traditional bank loans, you can secure the necessary financing and set your roller skating rink business on a path to success.

Highlighting the benefits of crowdfunding for capital raising

When it comes to roller skating rink financing and raising capital for roller skating rink businesses , exploring various funding options is crucial. One option that has gained significant popularity in recent years is crowdfunding . Crowdfunding offers roller skating rink owners the opportunity to raise the necessary funds through online platforms by attracting roller skating rink investment opportunities .

One of the main advantages of crowdfunding is its ability to reach a wide audience. By promoting your roller skating rink project online, you can connect with potential investors from all around the world. This global reach significantly increases the chances of securing funding for your venture, especially when compared to traditional roller skating rink business loans or financing options.

Crowdfunding also allows roller skating rink startups to create a community of supporters. By sharing your vision and business plan with potential investors, you can build a network of individuals who are not only interested in providing financial support but also becoming long-term advocates for your roller skating rink business. This sense of community can be incredibly valuable, as these supporters can help generate buzz and attract even more investors.

Furthermore, crowdfunding provides roller skating rink owners with a chance to validate their business idea. By presenting your roller skating rink project on a crowdfunding platform, you can gauge public interest and receive feedback from potential investors. This feedback can help you refine your business plan, address any concerns, and make necessary adjustments before officially launching your roller skating rink.

As with any capital raising strategy, there are tips and tricks that can maximize your chances of success in crowdfunding:

• Invest time in creating a compelling and well-documented project description to attract potential investors.
• Offer attractive rewards or incentives to encourage individuals to invest in your roller skating rink business.
• Engage with your crowdfunding community by providing regular updates and responding to inquiries promptly.
• Promote your crowdfunding campaign through social media, email marketing, and other relevant channels to reach a broader audience.

In conclusion, when it comes to roller skating rink financing and raising capital for roller skating rink businesses , crowdfunding offers numerous benefits. From its global reach and ability to create a supportive community to the opportunity for validation and feedback, crowdfunding can be a valuable tool for roller skating rink owners looking to secure funding for their ventures.

Leveraging the power of community support through local investors

When it comes to roller skating rink financing, one strategy that can be incredibly beneficial is leveraging the power of community support through local investors. With the right approach, this method can provide the necessary capital to start or grow a roller skating rink business.

Local investors offer a unique advantage to roller skating rink entrepreneurs. These individuals are often passionate about their community and are more likely to invest in local businesses. By tapping into this network, entrepreneurs can secure funding while building strong connections within the community.

One of the key benefits of leveraging community support is the access to roller skating rink investment opportunities that it provides. Local investors can offer not just funding, but also valuable expertise and resources. They may have experience in the industry or connections that can help the roller skating rink business thrive.

Capital raising strategies for roller skating rinks often involve building strong relationships with local investors. Entrepreneurs can start by attending community events and networking with potential investors. It is important to present a compelling business plan and demonstrate the potential for profitability and growth.

Roller skating rink financing options through local investors can take various forms. Some investors might be willing to provide business loans, while others may prefer equity investments. Entrepreneurs should carefully consider their financial planning and determine the best financing option for their specific needs.

Securing funding for roller skating rink ventures requires a well-thought-out strategy. Entrepreneurs should thoroughly research potential investors, understand their investment preferences, and tailor their pitch accordingly. It is crucial to emphasize the unique value proposition of the roller skating rink business and how it will contribute to the local community.

Tips and Tricks:

• Attend local business meetups and events to network with potential investors.
• Create a compelling business plan that highlights the profitability and growth potential of the roller skating rink business.
• Build relationships with local investors by showcasing your passion for the community and the roller skating industry.
• Consider offering different financing options to cater to a variety of investor preferences.

Explaining the concept of angel investors and their role in funding startups

When it comes to roller skating rink financing, raising capital can be a challenging task. However, one potential source of funding that roller skating rink startups can explore is angel investors.

Angel investors are individuals who provide financial support to early-stage businesses in exchange for equity or a stake in the company. They typically invest their own personal funds and offer expertise, mentorship, and networking opportunities to the startups they support.

Business financing for roller skating rinks can be obtained through angel investors who are interested in the roller skating industry. These investors see the potential and growth opportunities in roller skating rinks and are willing to take a risk by investing in these ventures.

Angel investors can play a crucial role in raising capital for roller skating rink businesses. They provide the necessary funds to cover startup costs, equipment purchases, marketing expenses, and operational expenses. Their investment can help bring the roller skating rink business idea to life and ensure its successful launch.

Roller skating rink funding options can include angel investors that specialize in the leisure and entertainment industry. These investors may have a particular interest or experience in roller skating rinks and are more likely to invest in ventures within this niche.

For roller skating rink entrepreneurs seeking investment opportunities , connecting with angel investors can be a strategic move. These investors not only provide valuable financial resources but also offer their knowledge and industry insights to help the startup grow and thrive.

Capital raising strategies for roller skating rinks can involve targeting angel investors who have a track record of supporting similar businesses. This increases the chances of securing funding and gaining access to the investor's network, which can provide additional growth opportunities for the roller skating rink business.

While angel funding is an attractive option, roller skating rink entrepreneurs should also consider other financing options available to them. This can include traditional bank loans, crowdfunding campaigns, or seeking partnerships with other businesses in the industry.

Tips and Tricks for securing angel funding:

• Ensure that your roller skating rink business plan is well-prepared and demonstrates the potential for growth and profitability.
• Develop a compelling pitch to present to angel investors, highlighting the unique features and value proposition of your roller skating rink.
• Network within the roller skating industry and attend relevant events to meet potential angel investors.
• Seek advice and mentorship from experienced entrepreneurs who have successfully secured angel funding.
• Be prepared to negotiate terms and conditions with angel investors, such as equity stakes and return on investment expectations.

In conclusion, angel investors can be a valuable source of funding for roller skating rink startups. Their financial support, industry expertise, and network connections can significantly contribute to the success of the business. As roller skating rink entrepreneurs explore various financing options, seeking out angel investors should be considered as a strategic approach to secure funding and accelerate growth.

Emphasizing the opportunities presented by venture capitalists for scaling up

When it comes to roller skating rink financing, one of the most significant challenges that entrepreneurs face is raising capital. Securing adequate funding is crucial for starting, running, and expanding a roller skating rink business. Fortunately, there are various options available to entrepreneurs seeking roller skating rink funding, with venture capitalists being one of the most attractive choices.

Venture capitalists offer unique advantages to roller skating rink startups. These investors specialize in providing financial support to high-growth potential businesses, making them an excellent fit for entrepreneurs looking to scale up their roller skating rink ventures. By investing in roller skating rinks, venture capitalists provide not only financial resources but also guidance and expertise that can help accelerate growth.

The roller skating rink industry holds significant investment opportunities that venture capitalists recognize and seek to capitalize on. With the rising popularity of roller skating, many investors are attracted to this niche market. Leveraging their networks and financial capital, venture capitalists can contribute to the success of roller skating rinks by helping them access new markets, expand their operations, and invest in cutting-edge technologies.

• Acquiring funding from venture capitalists requires a comprehensive capital raising strategy. Entrepreneurs seeking roller skating rink funding need to develop a solid business plan, highlighting the growth potential and unique value proposition of their venture. Additionally, they need to demonstrate a clear understanding of market trends, competitive analysis, and a well-defined financial plan.
• Engaging with venture capitalists involves careful preparation and due diligence. Entrepreneurs should thoroughly research potential venture capital firms that align with their roller skating rink business objectives. Connecting with industry-specific investors who have experience in the leisure or entertainment sector can increase the chances of obtaining funding.
• Building relationships with venture capitalists is essential for long-term success. Entrepreneurs should not only focus on obtaining financing but also aim to establish valuable connections with venture capitalists. Demonstrating a strong commitment to executing the business plan, showcasing a solid management team, and fostering open communication can help build trust and increase the likelihood of securing funding.
• Roller skating rink entrepreneurs can consider angel investors as an alternative to venture capitalists. Angel investors are individuals who invest their own capital into startups in exchange for equity ownership. While they may offer less funding compared to venture capitalists, angel investors can provide valuable mentorship and industry connections to roller skating rinks.

Overall, venture capitalists present excellent opportunities for scaling up roller skating rink businesses. With their financial resources and expertise, entrepreneurs can leverage these investors to accelerate growth, expand operations, and capitalize on the promising roller skating industry. By carefully crafting a compelling business plan, conducting thorough research, and building strong relationships, entrepreneurs increase their chances of securing funding from venture capitalists to support their roller skating rink ventures.

Discussing the possibility of securing funds through grants and government programs

When it comes to roller skating rink financing, exploring various options is crucial to ensure the success of your business. One potential avenue to consider is securing funds through grants and government programs.

Grants can be a valuable source of capital for roller skating rinks, as they do not have to be repaid like loans. These funds are often provided by government agencies, non-profit organizations, or private foundations, and are typically awarded based on specific criteria and objectives.

Government programs also offer opportunities for financing roller skating rink ventures. These programs can offer low-interest loans, tax credits, or other financial incentives to support the growth and development of small businesses.

Before pursuing grants or government programs, it is important to thoroughly research and understand the specific requirements and application processes. This may involve consulting with experts in the field or seeking assistance from professionals who specialize in grant writing and government program applications.

Here are some tips and tricks to consider when exploring grants and government programs for roller skating rink financing:

• Research different grant opportunities and government programs that align with your roller skating rink business.
• Review eligibility criteria and make sure your venture meets the necessary requirements.
• Prepare a compelling and well-structured grant proposal or application.
• Consider seeking support from experts who can assist with navigating the application process.
• Submit your application within the specified deadlines and follow up as necessary.

Securing funding for roller skating rink ventures can be a challenging task, but exploring grants and government programs can significantly enhance your chances of success. By carefully assessing the available options and diligently preparing your applications, you can increase your likelihood of obtaining the necessary funds to launch or expand your roller skating rink business.

Considering the option of self-funding and bootstrapping for Roller Skating Rink businesses

When it comes to financing your roller skating rink business, one option to consider is self-funding or bootstrapping. This means using your own personal savings or resources to fund the startup and growth of your business. While it may require more effort and discipline, self-funding can offer several benefits.

Firstly, self-funding allows you to maintain complete control over your business. By not seeking external investors or loans, you retain full ownership and decision-making power. This can be particularly advantageous for entrepreneurs who have a clear vision and want to maintain autonomy in executing their plans.

Additionally, self-funding eliminates the need for repayment plans and interest payments associated with loans. This can help reduce financial stress and allow for more flexibility in managing your cash flow. By relying on your own resources, you can allocate funds as needed and make strategic financial decisions.

Furthermore, self-funding can also be seen as an attractive option for potential investors or lenders. By demonstrating your commitment and financial stability, you may increase your chances of securing funding in the future. Investors often view self-funding as a sign of dedication and a strong belief in the business concept.

While self-funding may require sacrifices and discipline, there are tips and tricks to make the process smoother:

• 1. Create a detailed financial plan: Before embarking on self-funding, carefully assess your financial situation and create a comprehensive plan. This will help you determine how much capital you can allocate to your roller skating rink business and set realistic expectations for your growth.
• 2. Minimize personal expenses: Cutting down personal expenses can free up additional funds for your business. Consider reducing discretionary spending and tightening your budget to maximize the amount of capital you can invest in your venture.
• 3. Explore cost-saving measures: Look for ways to minimize costs without compromising the quality of your roller skating rink. This could include negotiating favorable lease agreements, finding affordable suppliers, or implementing energy-efficient practices to reduce utility bills.
• 4. Leverage existing assets: If you already have assets such as property or equipment, explore options to utilize them for your roller skating rink. This can help reduce initial capital requirements and lower the financial burden of starting the business.

Choosing self-funding as a financing option for your roller skating rink business requires careful consideration and planning. By taking the time to assess your financial situation, minimize expenses, and explore cost-saving measures, you can set yourself up for success and make the most of your resources.

Securing proper financing is crucial for the success of a roller skating rink business. By exploring various financing options such as traditional bank loans, crowdfunding, local investors, angel investors, venture capitalists, grants, and self-funding, entrepreneurs can find the capital they need to start and grow their roller skating rink.

It is important to carefully consider each option and determine which one aligns best with the specific needs and goals of the business. Additionally, entrepreneurs should be prepared to create a solid business plan and demonstrate their passion and dedication to attract potential investors and lenders.

With the right financial foundation, roller skating rink businesses can thrive and contribute to the growing roller skating industry. By utilizing the information and strategies provided in this guide, roller skating enthusiasts can turn their dreams of owning a successful roller skating rink into a reality.

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Let me tell you—roller skaters need more space in NYC

There aren’t enough smooth surfaces and roller rinks for NYC’s roller skaters.

"Let Me Tell You"  is a series of columns from our expert editors about NYC living, including the best things to do, where to eat and drink, and what to see at the theater. They publish each Tuesday so you’re hearing from us each week.

We all had our ways of getting through the pandemic. Sourdough starters. Animal Crossing. Repainting the walls. Watching the garbage fire that was Tiger King .

But for me, roller skating was the best escape.

There was no better feeling than tying on my brand-new blue suede roller skates and taking my first—uneasy—strides forward. The great outdoors was mine to roll on. I hadn’t glided on skates since my elementary school’s skate nights at Sparkles, exactly what you’d imagine as the epitome of a roller rink in the ’90s.

But unlike bikes, getting back on roller skates after almost three decades is not as easy as relying on muscle memory.

RECOMMENDED: Let me tell you—it’s time for a train travel renaissance

Stopping and starting, turning and hopping over cracks in the cement are skills that need to be relearned and practiced until one gets over the fear of falling. After all, one crack could send me careening, and one pebble could cause a world of pain.

Still, every spring, my excitement to get out on the pavement kicks in around April 1. But there’s one issue: finding where to skate .

Using in-line skates and roller skating—a pastime championed by Black culture throughout the Civil Rights era and beyond—is allowed at select skate parks throughout the city. There are nearly 40 skate parks across the five boroughs, and NYC Parks offers weekly indoor rolling skating at St. John’s Recreation Center  in Brooklyn.

There are also free, outdoor roller disco nights like upcoming ones at the  Blake Hobbs  and  Anne Loftus playgrounds as well as a superhero skate party at Watson Gleason Playground  for kids this spring. Everyone knows about the Skater’s Circle at the northeast corner of Sheep Meadow in Central Park, too.  

But I’ve only counted a  couple of permanent roller skating rinks around the city (Staten Island’s RollerJam USA and Pier 2, for example), with just a few summer-only pop-ups around town, including at LeFrak Center at Lakeside Prospect Park.

You probably remember the big Roller Boogie Palace at Rockefeller Center  and how Central Park’s Wollman Rink  turned into a rink two summers ago.

These pop-ups have been particularly exciting to skaters looking to take their hobby out on the town because when it comes down to it, there need to be even more spaces for roller skating in NYC.

In my case, I typically scope out my Queens neighborhood’s volleyball court to see if it’s empty because it’s the only smooth surface I feel comfortable rolling on. There aren’t too many cracks, and my wheels don’t shudder because the pavement’s as smooth as butter. The secret is out; multiple times, I’ve been randomly joined by strangers on skates and we share a knowing nod as they join me on the court.

But the nearest skate park is full of young men and boys on skateboards, leaving little room for my measured moves. If the skate park and the volleyball court are full, I look to empty basketball and soccer courts, but they are extremely bumpy and cracked. Sometimes I use the bike/skate lane at the park, but for a beginner, the outdoors can be like a minefield.

Even outdoor wheels (the softer the wheel, the better for outdoor skating) can’t stop a beginner from spilling.

Frustratingly, most of the city’s roller skating rinks closed between 2005 and 2007, according to Skatecity.com , which identifies decent skating spots and notes the quality of the skate.

(For example, for the paths in Astoria Park, it says: “The park is hilly and I suspect busy with baby carriages, small children, etc., during the daytime, so be careful and considerate if you skate here at that time.”)

This kind of insider knowledge is appreciated and shared among skaters, but I wish it weren’t necessary. 

Roller skaters  deserve more space: more skating rinks, more smooth trails and lanes and special roller skating hours. Plus, it’d be pretty awesome to see NYC provide venues for this  historically Black sport  to thrive and be celebrated.

• Shaye Weaver Editor, Time Out New York

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Why were so many metro stations in Moscow renamed?

Okhotny Ryad station in Soviet times and today.

The Moscow metro system has 275 stations, and 28 of them have been renamed at some point or other—and several times in some cases. Most of these are the oldest stations, which opened in 1935.

The politics of place names

The first station to change its name was Ulitsa Kominterna (Comintern Street). The Comintern was an international communist organization that ceased to exist in 1943, and after the war Moscow authorities decided to call the street named after it something else. In 1946, the station was renamed Kalininskaya. Then for several days in 1990, the station was called Vozdvizhenka, before eventually settling on Aleksandrovsky Sad, which is what it is called today.

The banner on the entraince reads: "Kalininskaya station." Now it's Alexandrovsky Sad.

Until 1957, Kropotkinskaya station was called Dvorets Sovetov ( Palace of Soviets ). There were plans to build a monumental Stalinist high-rise on the site of the nearby Cathedral of Christ the Saviour , which had been demolished. However, the project never got off the ground, and after Stalin's death the station was named after Kropotkinskaya Street, which passes above it.

Dvorets Sovetov station, 1935. Letters on the entrance: "Metro after Kaganovich."

Of course, politics was the main reason for changing station names. Initially, the Moscow Metro itself was named after Lazar Kaganovich, Joseph Stalin’s right-hand man. Kaganovich supervised the construction of the first metro line and was in charge of drawing up a master plan for reconstructing Moscow as the "capital of the proletariat."

In 1955, under Nikita Khrushchev's rule and during the denunciation of Stalin's personality cult, the Moscow Metro was named in honor of Vladimir Lenin.

Kropotkinskaya station, our days. Letters on the entrance: "Metropolitan after Lenin."

New Metro stations that have been opened since the collapse of the Soviet Union simply say "Moscow Metro," although the metro's affiliation with Vladimir Lenin has never officially been dropped.

Zyablikovo station. On the entrance, there are no more signs that the metro is named after Lenin.

Stations that bore the names of Stalin's associates were also renamed under Khrushchev. Additionally, some stations were named after a neighborhood or street and if these underwent name changes, the stations themselves had to be renamed as well.

Until 1961 the Moscow Metro had a Stalinskaya station that was adorned by a five-meter statue of the supreme leader. It is now called Semyonovskaya station.

Left: Stalinskaya station. Right: Now it's Semyonovskaya.

The biggest wholesale renaming of stations took place in 1990, when Moscow’s government decided to get rid of Soviet names. Overnight, 11 metro stations named after revolutionaries were given new names. Shcherbakovskaya became Alekseyevskaya, Gorkovskaya became Tverskaya, Ploshchad Nogina became Kitay-Gorod and Kirovskaya turned into Chistye Prudy. This seriously confused passengers, to put it mildly, and some older Muscovites still call Lubyanka station Dzerzhinskaya for old times' sake.

At the same time, certain stations have held onto their Soviet names. Marksistskaya and Kropotkinskaya, for instance, although there were plans to rename them too at one point.

"I still sometimes mix up Teatralnaya and Tverskaya stations,” one Moscow resident recalls .

 “Both have been renamed and both start with a ‘T.’ Vykhino still grates on the ear and, when in 1991 on the last day of my final year at school, we went to Kitay-Gorod to go on the river cruise boats, my classmates couldn’t believe that a station with that name existed."

The city government submitted a station name change for public discussion for the first time in 2015. The station in question was Voykovskaya, whose name derives from the revolutionary figure Pyotr Voykov. In the end, city residents voted against the name change, evidently not out of any affection for Voykov personally, but mainly because that was the name they were used to.

What stations changed their name most frequently?

Some stations have changed names three times. Apart from the above-mentioned Aleksandrovsky Sad (Ulitsa Kominterna->Kalininskaya->Vozdvizhenka->Aleksandrovsky Sad), a similar fate befell Partizanskaya station in the east of Moscow. Opened in 1944, it initially bore the ridiculously long name Izmaylovsky PKiO im. Stalina (Izmaylovsky Park of Culture and Rest Named After Stalin). In 1947, the station was renamed and simplified for convenience to Izmaylovskaya. Then in 1963 it was renamed yet again—this time to Izmaylovsky Park, having "donated" its previous name to the next station on the line. And in 2005 it was rechristened Partizanskaya to mark the 60th anniversary of victory in World War II. 

Partizanskaya metro station, nowadays.

Another interesting story involves Alekseyevskaya metro station. This name was originally proposed for the station, which opened in 1958, since a village with this name had been located here. It was then decided to call the station Shcherbakovskaya in honor of Aleksandr Shcherbakov, a politician who had been an associate of Stalin. Nikita Khrushchev had strained relations with Shcherbakov, however, and when he got word of it literally a few days before the station opening the builders had to hastily change all the signs. It ended up with the concise and politically correct name of Mir (Peace).

The name Shcherbakovskaya was restored in 1966 after Khrushchev's fall from power. It then became Alekseyevskaya in 1990.

Alekseyevskaya metro station.

But the station that holds the record for the most name changes is Okhotny Ryad, which opened in 1935 on the site of a cluster of market shops. When the metro system was renamed in honor of Lenin in 1955, this station was renamed after Kaganovich by way of compensation. The name lasted just two years though because in 1957 Kaganovich fell out of favor with Khrushchev, and the previous name was returned. But in 1961 it was rechristened yet again, this time in honor of Prospekt Marksa, which had just been built nearby.

Okhotny Ryad station in 1954 and Prospekt Marksa in 1986.

In 1990, two historical street names—Teatralny Proyezd and Mokhovaya Street—were revived to replace Prospekt Marksa, and the station once again became Okhotny Ryad.

Okhotny Ryad in 2020.

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