research questions sociology examples

99 Good Sociology Research Questions Examples

What is a good research question for sociology? Oftentimes, lecturers give their students the freedom to pick their own research questions. While this can be a good thing on its own, at other times, it can drain the brain. Having relevant sociology research question ideas and sociology research questions examples is the right way to start. In this article, you will be receiving 99 sociology research questions examples to help you avoid a brain drain.

Sociology Research Question Topics

What are the Environmental Hazards in Your Society?
What is the Government’s Control of Society?
What are the Impacts of Cancel Culture in Today’s Society?
How Early Should Children be Taught Sex Education?
What Prevention Methods are Effective Against Teenagers Pregnancy?
Should Parents Encourage Their Teenagers to Get an Abortion?
Is Gender Equality Possible?
Why Is Polygamy Ideal For 21st Century Relationships?
What Role Can Parents Play To Help Prevent Sexually Transmitted Infections In Their Teens?
Is Marriage Relevant in the 21st-century?
What Are Transactional Relationships?
What are the Effects of Having Two Mothers?
How Can Schools Help Students Overcome Addiction?
What Can Schools do About Deviant Behaviour in Their Children?
What are the Steps to Overcoming Abuse?
What are the Impacts of Having Two Fathers?
How Does Family Law Help the Family?
Why Should Children Take Over Family Businesses?
Why Should The Use of Marijuana Be Legalized?
What are the Roles of Grandparents in a Family?
What are the Impacts of Endogamy?
What is the Permanent Solution to Bullying?
Body Confidence Or Moral Decadence?
How Can Interpersonal Conflicts be Resolved?
What is Family Inheritance?
Do Vacations Truly Help Couples Bond?
What are the Impacts of House-husband?
What are the Impacts of Being A Housewife?
Should Polygamy be Encouraged in Today’s Society?
What are the Dangers of Helicopter Parenting?
When Should a Couple Consider Divorce?
What are the Underlying Reasons for Suicide in Young People?
What are the Societal Implications of Cohabitation?
What Causes Rebellion in Young People?
What Ways Can Depression be Managed?
Should Free Speech Have Limits?
What is Societal Pressure?
What is the Relevance of Religion in Today’s Society?
Why is Medical Negligence on the Rise?
What is the Relevance of School Uniforms For Students?
What are the Conflicts of Personal Identity?
Should Prisoners be Allowed to Vote?
Do School Uniforms Encourage Bullying?
Should Children Have Parents of the Same-Sex?
What is Social Disorder?
What is Social Anxiety?
What are the Dangers of Home Schooling?
What are the Dangers of Infidelity to the Society at Large?
What are the Dangers of Political Correctness?
Should Traditional Gender Roles Still Exist in Today’s Society?
Do Adults Engage in Bullying More Than Children?
What are the Different Places Bullying Occurs in Today’s Society?
Should Virtual Learning Become the Standard Form of Learning?
Should Religious Activities be Allowed in Schools?
How Can a Family Maintain a Healthy Lifestyle?
How Does the Media Portray Your Society?
Why do Students Dress the Way do?
Whose Responsibility is it to Train the Child: Parents or Society?
Should Children be Allowed to Believe in Magic?
What Causes Social Isolation?
Should Teens Be Allowed to Take Alcohol?
What are the Impacts of Single Parenting?
What is the Attitude Of Students Towards School Work in Your Society?
What Bad Actions Contribute to Pollution in Your Environment?
What Societal Values are Dying?
Should Teachers Have Other Sources Of Income?
What is Care-work in a Family?
Does a Person’s Society Determine How They See Life?
What is the “Standard Family”?
How do Songs Contribute to a Person’s Identity?
What Are The Underlying Causes Of Unemployment in Your Society?
Should Parents Take Parenting Classes?
What Are Societal Values and Norms?
What are the Impacts Of Divorce on the Children?
What are the Impacts of Long-distance Marriage?
Should Personal Ownership of Guns be Revoked in the United States?
What are the Impacts of Moving Places?
What is the Difference Between Equality and Equity?
Is Reincarnation After Death A Possibility?
How Should Errant Behaviour be Punish?
What Are The Distinctions And Similarities Between Millenials And Generation Z?
How Influential is Pop Culture in Colleges?
Why Is There Disparity in Society?
How Should Child Misbehaviour be Punished?
How do TV Shows Influence Our Culture?
What are the Impacts of Having A Multi-Ethnic Family?
What are the Impacts of Diverse Cultures in a Society?
What are Your Society’s Most-Pressing Needs?
What are the Worst Books of all Time in Society?
What is Gender Discrimination in Society?
What is Gender Disparity in the Workplace?
What are the Implications of Peer Pressure?
How Much Influence do Celebrities Have Over a Society?
How does the Media Misrepresent the Youth?
How does the Media Help in Government Propaganda?
How Can Violence in Society be Solved?
What are the Contributors to a Person’s Identity?
Is Monogamy Ideal For 21st Century Relationships?
Is Overpopulation a Bad Thing?

These research questions are more than enough to select from. Simply choose one and write.

55 Sociology Research Topics for High School Students
85 Environmental Sociology Research Topics
90 Interesting Sociology Research Topics for College Students

100+ Sociological Research Questions for You

Sociological questions often aim to address important matters. Some researchers find themselves at a loss on how to structure their sociological research questions. It isn’t unusual also to find people wondering why they should include sociology research questions in their paper. It is however important to note that your sociology questions serve the purpose of creating a base for your research.

Important Features of Sociology Questions

Sociology questions are not so different from research topics. This is because they have similarities in features and goals. Your Sociological questions must be concise In structure, but complex enough that it gives room for critical analysis to reach an answer. Also, it should be clear and straight to the point. Social science research questions should also be open for debate and opinions from different points of view.

100+ Sociology Research Questions Examples for You

From the present political situation across the globe, are youths making a significant appearance in world leadership?
Has self-medication saved more lives than it has caused more harm to the health of drug users?
What are the speculations of the COVID-19 vaccine; should people embrace or steer clear of the vaccine?
Are women up to the task of taking self-defense lessons, and should these lessons be made less complex for them?
Feminism at its peak; can a woman be feminine and believe in feminism?
What are the current and historical causes of xenophobic attacks in Southern Africa, and how can they be quelled?
What does modesty mean; Do present fashion ideas portray modesty?
Is social media culture a positive or negative influence on adolescents and teens?
With the different measures actively put in place to prevent workplace harassment, why is the practice still a common occurrence?
Why do people remain at their jobs, even when they have many reasons to leave?
Should having kids outside marriage be labeled a crime?
Is it proper for children’s cartoons to depict gay scenarios?
To what extent does an abusive marriage affect the growth and thinking of children in the family?
Are victims of child prostitution given the best attention to help them survive?
What happens to witnesses of dangerous court cases after the trial ends?
In what ways does cyberbullying affect the emotional, physical, and mental lives of its victims?
Do the benefits of the global pandemic outweigh the casualties that have occurred?
Are children from a wealthy background more prone to become bullies and abusers?
Are there any positive sides to the persistent crime rates in the drug industry?
Who are the mafia, and how do they thrive with little resistance?
How effective is the age restriction in nightclubs in keeping out minors?
How effective is the punishment for committing rape crimes to stop the crimes?
Do the mythical Amazon women exist and are the stories about them true?
How have nationalism and religious movements fuelled the rise of banditry and terrorism?
To what extent does social media act as a unifying factor against unpopular opinion?
Why do relationships begin to decline after the event of legal marriage?
What is the best way to compensate wrongly convicted prisoners?
The legality of prostitution; is its legality a major cause for its rising significance?
Is the theory of equality practiced among different classes of people in society?
What are the effects of the wrong sex education on growing children?
Why is the LGBTQ community one of the most controversial and misunderstood communities today?
What are the disparities between modern and traditional nationalism?
What are the best ways to handle bullying and social discrimination in schools so that they don’t affect learning kids?
Should teachers get better compensation for the roles they play?
How does PTSD affect a person’s physical, social, and emotional life?
What would be the repercussion if DNA testing is made compulsory upon the birth of a baby?
How impartial and feasible is revenue allocation between the rural and urban sections of the state?
Do people with disabilities appreciate pity, or would they rather be treated equally?
In the 21st century, have the voting rights of people been respected to the maximum?
How do victims of forceful child marriage cope with their reality?
Is the practice of using bizarre means to seek attention on social media becoming a gradual norm?
Is the method of physical punishment to discipline children more effective than other methods?
Is online dating a proven means of finding love?
How can language be a uniting factor, and in what ways has this proven to be effective?
Should politics be actively included in the school curriculum?
What rights do social media owners have to restrict activities on their platform, and how well have they utilized this right?
Are there still practices of exchanging sex for grades or jobs even in highly professional environments?
Is mass media harassment still a common occurrence?
In line with the basic rights of children to education, should all schools be made public, and should private schools eradicate the principle of paying tuition fees?
Are the superstitions of extraordinary humans with unique abilities built on past and current realities?
Is the practice of the male proposing marriage to the female in a relationship a form of gender inequality?
What are the deliberate measures that humankind could take to avoid global warming and its effects?
Do you have to spend so much money to eat healthily?
What is the importance of making school children dress in uniform attire
What is the traditional meaning of taking tea in Chinese culture, and how does it rob off in their art?
Have secret societies always had the aura of mysticism around them; how have they managed to stand the test of time?
Should the attention of rape prevention be focused on dressing the girl child, or should males also be educated?
How can we better adapt to the changing times of the pandemic?
What are the mental side effects of arranged marriages on both parties concerned?
What are the best possible ways to handle and curb bad parenting?
In what ways can people of the world cohabit peacefully?
Do people outgrow their phobias?
Why are feminine men often discriminated against?
Does the male gender have to battle gender discrimination as much as the female gender does?
Do exercises have as many negative effects as they have positive effects?
Should the issue of open sexuality be given much concern?
Do people enjoy dieting for the act in itself?
Are there hidden mysteries behind the big bang theory?
Do constant users of antidepressants suffer any negative side effects?
What are the differences between the parenting patterns of the wealthy and that of the opposite class?
How many efforts are celebrities willing to put into achieving the perfect appearance?
What are some of the most unique collections that exist in human history?
In what ways can the judgemental attitude toward physically challenged people be changed for the better?
How does the smuggling of contrabands still thrive?
Is social interaction an effective tool for tackling trauma?
Can you be an unintentional abuser?
How does one adapt to speaking new languages without trying?
Can vegetarians cope with non-vegetarians?
Why do people practice religion?
Do hospital bills deter people From having routine checkups?
What does the concept of atheism connote?
How can we encourage athletes who can no longer perform due to injuries?
How do people battling severe anxiety carry out their daily activities?
Should there be a legal age for marriage?
Why do people still smoke irrespective of the health risk?
How do Minors get away with fake IDs?
Do interviews always have to be scary?
What are the meanings behind some internet slang?
Do babies understand each other when they blab?

Some Sociology Questions About Race

Despite attempts to educate people on racism, the ideology and character traits of racism persist; why is this so?
Can racism be eradicated when tribalism and ethnicity still thrive within people of the same race?
The most common racist problems are the disparities between whites and blacks. Are other racial groups also affected by this problem?
How best can mankind begin to correct a dysfunctional racial ideology already brewing among our young ones?
Does addressing racism only count when the situation is extreme?
Is the scenario of having a global setting where the racial features of a person are not discriminated against achievable?
What are the historical misconceptions that are responsible for fuelling racism in present times?
What are the effects of labeling some neighborhoods as “black neighborhoods” and some others as “white neighborhoods”?
Are some sensitive feuds between citizens and law enforcers of different races justifiable, or the result of a silent racial battle?
Which countries are tagged as the most racists, and what are the reasons for this conclusion?
How does racism affect global development in general?

A sociology research question should give your research purpose and help you understand what problem you’re trying to address. For instance, sociological questions about race would channel your research on the aspect of racism that you aim to tackle.

99 Good Sociology Research Questions Examples: Find inspiration for your sociological studies

Sociology is a fascinating field of study that allows us to delve into the complexities and intricacies of human society. Whether you’ve just started your sociology journey or are a seasoned sociologist, finding the right research question can always be a challenge. In this article, we present 99 good sociology research question examples that can inspire and guide your sociological studies.

1. What are the implications of social media on the formation of youth’s beliefs and interests?

2. How does race and nationality play a role in the formation of identity within mass cultures?

3. Are there any biases in the way the media represents different social classes?

4. What is the nature and formation of cults and why do people follow them?

5. How do conflicts within ancient societies compare to the conflicts we see in modern societies?

As a sociology student, you’ve undoubtedly studied various topics that have piqued your interest. From the rights of workers to the rights of children, sociology is a field that is always evolving and uncovering new insights into the social world we live in. The relevance of sociology in today’s society cannot be overstated, as it allows us to better understand the dynamics and interactions between individuals, groups, and institutions.

While some research questions may be more focused on specific topics, such as the feminist movement or the formation of solidarity within a country, others may have broader implications that go beyond one particular area of study. Sociology research questions can also be sociologically focused exercises, such as studying the effects of media portrayal on gender bias or exploring the impact of social class on access to public transportation.

Sociology Research Question Topics

1. the formation of cults:.

What leads some individuals to join cults and what is the relevance to society as a whole? Are there any cults that are considered socially acceptable and why?

2. Identity and Beliefs:

How are personal beliefs and identity formed? How are these influenced by factors such as gender, race, nationality, and social class?

3. Media and Youth:

What impact does the media have on the beliefs, attitudes, and behaviors of young people? How does the portrayal of youth in movies and television affect how they are treated by society?

4. The Role of Government:

How does government policy and regulations shape social issues and conflicts? What role does the government play in promoting social change or maintaining the status quo?

5. Parenting and Socialization:

What influence do parenting styles have on the socialization of children? How do different parenting approaches affect the development of a child’s identity and beliefs?

6. Mass Media and Paparazzi:

How does the paparazzi and mass media affect the lives of celebrities? What are the implications of this constant media exposure for individuals’ privacy and mental health?

7. Gender Bias in the Workplace:

What are the underlying causes of gender bias in the workplace? What strategies and policies can be implemented to promote gender equality and eliminate gender-based discrimination?

8. Social Movements and Activism:

What motivates individuals to join social movements and engage in activism? How do these movements impact society and bring about social change?

9. Conflicts and Communities:

How do conflicts arise within communities and how are they resolved? What are the factors that contribute to the escalation or de-escalation of conflicts?

10. The Ancient Clans and Modern Social Structure:

What can ancient clans teach us about modern social structure and the formation of kinship ties? How can studying ancient societies help us understand our own social systems?

Race, Nationality, and Ethnicity

The concepts of race, nationality, and ethnicity are socially constructed forms of identity that play significant roles in shaping individuals, communities, and societies. Sociologically, the study of race, nationality, and ethnicity involves exploring the nature of these social categories, their implications, conflicts, and biases within various cultures and societies.

When studying race, nationality, and ethnicity, sociologists often focus on how these social constructs influence people’s beliefs, interests, and behaviors. They also examine how individuals form their identities and how others perceive and assign identities to them based on their race, nationality, or ethnicity.

Within the field of sociology, there are numerous interesting research questions that can be explored when examining race, nationality, and ethnicity. Here are 10 examples:

1. What were the sociological implications of the civil rights movement on race relations within the United States?

The civil rights movement was a fascinating period in American history where significant progress was made towards racial equality. Studying the sociological implications of this movement can provide insights into the ongoing struggles for racial justice.

2. How do race, nationality, and ethnicity intersect with gender in shaping identity and experiences?

Understanding the interplay between race, nationality, ethnicity, and gender is crucial to gaining a comprehensive understanding of how identity is formed and experienced in society.

3. What are the cultural and societal factors that contribute to the formation of ethnic enclaves within communities?

Exploring the reasons why certain ethnic communities form enclaves can shed light on factors such as cultural preservation, economic opportunities, and the desire for solidarity within minority groups.

4. How does the media, including paparazzi and mass media coverage, perpetuate stereotypes and biases based on race, nationality, and ethnicity?

Examining the role of media in perpetuating stereotypes and biases can provide insights into the power dynamics at play and their impact on marginalized communities.

5. What are the implications and conflicts that arise from the government’s categorization and classification of individuals by race, nationality, and ethnicity?

Studying the government’s role in defining and categorizing individuals can reveal the complex dynamics between state power, identity, and social rights.

6. How do children’s racial and ethnic identities develop and evolve within multiracial families?

Researching how children navigate and understand their racial and ethnic identities within multiracial families can provide insights into the complexities of identity formation.

7. What are the sociological implications of youth involvement in racial and ethnic movements and activism?

Understanding the motivations, experiences, and impact of youth engagement in racial and ethnic activism can shed light on the dynamics of social change.

8. How does race, nationality, and ethnicity influence access to healthcare and medical treatment?

Examining disparities in healthcare and medical treatment can help uncover the structural and systemic biases present within healthcare systems.

9. How do social movements and workers’ rights organizations address issues of racial and ethnic solidarity?

Exploring the strategies and tactics employed by social movements and workers’ rights organizations can provide insights into the potential for collective action and social change.

10. What are the sociological implications of intermarriage and the blending of racial and ethnic backgrounds?

Studying the implications of intermarriage and the blending of racial and ethnic backgrounds can shed light on the fluidity and complexity of identity in contemporary societies.

The Role of Mass Media in Sociological Research

Mass media serves as a rich source of data for sociological research. It provides a vast array of information and insights into various social phenomena, including but not limited to government policies, social movements, gender and identity formation, conflicts, and ethnic and racial tensions. By analyzing the messages portrayed in various forms of media, sociologists can gain a deeper understanding of the social structures, power dynamics, and inequalities that exist within a society.

Research Questions about Mass Media in Sociology

Here are some examples of research questions that can be explored in the field of sociology related to mass media:

What are the implications of mass media on youth culture and public perception?
How does mass media shape public opinions and beliefs on gender and identity?
What role does mass media play in the formation and promotion of social movements?
How does mass media contribute to the perpetuation of stereotypes and biases within society?
What are the effects of media bias on political discourse and government policies?
Are there any differences in the way mass media treats certain ethnicities or cultures?
How does the portrayal of different social groups in movies and television shows affect public attitudes towards them?
What are the social and psychological impacts of paparazzi and celebrity-centric media?
How does mass media influence the formation of cults, clans, and other social groups?
What are the sociological consequences of the digital revolution on mass media consumption?

These are just a few examples of the many sociological questions that can be explored within the realm of mass media. Further research in this area can provide valuable insights into the social dynamics and power structures that exist within societies all over the world.

Youth Cultures

When researching youth cultures, sociologists often ask questions such as:

1. How do youth cultures form and evolve over time?

By focusing on the interests, beliefs, and interactions of young people, sociologists can gain insight into the processes and factors that shape youth cultures. Exploring the different factors that contribute to the emergence and development of youth cultures can provide valuable insights into their nature and characteristics.

2. What are the key influences on youth cultures?

Youth cultures are influenced by a wide range of factors, including media, popular culture, peer groups, family dynamics, and socioeconomic backgrounds. Understanding these influences can help researchers uncover the underlying mechanisms that shape and perpetuate different youth cultures.

3. How do youth cultures express and negotiate gender and sexuality?

Gender and sexuality play significant roles in youth cultures. Exploring how different youth cultures navigate and express gender and sexuality can offer insights into the ways in which young people negotiate their identities and understandings of themselves and others.

4. How do youth cultures intersect with race, ethnicity, and class?

Youth cultures are not homogenous and often intersect with racial, ethnic, and class identities. Researching the interactions and dynamics between different youth cultures and these social categories can provide a deeper understanding of the complexities of identity formation and social inequalities among young people.

5. What are the implications of youth cultures for social movements and political activism?

Many social movements and political activism are driven by young people who are active participants in various youth cultures. Investigating the ways in which youth cultures intersect with social and political issues can reveal how young people engage with and contribute to social change.

Sociology of Gender and Sexuality

Here are some key sociological questions that can be explored within the field of gender and sexuality:

1. How do societal beliefs about gender influence the formation of individuals’ gender identities?

This question delves into the ways in which societal norms and expectations shape individuals’ understanding and expression of their gender identity. It explores the influence of factors such as media, cultural practices, and family dynamics.

2. How does gender affect parenting roles and practices?

This question explores the ways in which gender influences parenting behaviors and expectations. It examines how societal norms and expectations around gender roles impact parenting practices, including those related to discipline, nurturing, and gender socialization.

3. What are the experiences of LGBTQ+ individuals in different communities?

This question focuses on the lived experiences of lesbian, gay, bisexual, transgender, and queer individuals across different social, cultural, and geographical contexts. It explores the challenges they face, including discrimination, stigma, and the negotiation of their identities within various communities.

4. How do media representations of gender and sexuality shape societal perceptions and attitudes?

This question examines the influence of media, including movies, television, and social media, on societal perceptions and attitudes towards gender and sexuality. It explores the ways in which media portrayals reinforce or challenge existing norms, beliefs, and stereotypes.

5. What are the effects of gender inequality on women in the workplace?

This question investigates the impact of gender inequality on women’s experiences in the workforce. It explores issues such as the gender pay gap, occupational segregation, and the challenges faced by women in male-dominated industries.

These questions are just a starting point for further exploration in the sociology of gender and sexuality. There are many other interesting topics and research areas that sociologists can delve into, such as the intersectionality of gender, race, and ethnicity, the formation of gender identity in children, and the role of social movements in advocating for LGBTQ+ rights and gender equality. A sociological approach to studying gender and sexuality allows us to critically examine the social forces that shape our identities and experiences, leading to a better understanding of ourselves and society as a whole.

Social Movements

The Civil Rights Movement: This movement fought for racial equality and an end to segregation and discrimination in the United States.
The Women’s Rights Movement: This movement sought to achieve gender equality by promoting women’s rights and addressing issues such as reproductive rights and workplace discrimination.
The LGBT Rights Movement: This movement advocates for the rights and acceptance of lesbian, gay, bisexual, and transgender individuals, fighting against discrimination and seeking legal recognition.
The Environmental Movement: This movement aims to address environmental issues and protect the natural world, advocating for sustainability and raising awareness about climate change and pollution.
The Labor Movement: This movement represents workers and seeks better working conditions, fair wages, and workers’ rights.
The Anti-War Movement: This movement opposes war and advocates for peace, protesting against military conflicts and calling for disarmament.
The Anti-Apartheid Movement: This movement fought against racial segregation and discrimination in South Africa, seeking equality and democratic reforms.
The Indigenous Rights Movement: This movement seeks to protect the rights and sovereignty of indigenous peoples, addressing issues such as land rights and cultural preservation.
The Disability Rights Movement: This movement advocates for equal rights and opportunities for people with disabilities, working to eliminate discrimination and promote accessibility.
The Black Lives Matter Movement: This movement addresses systemic racism and police violence against Black individuals, fighting for racial justice and equality.

These social movements exist within specific communities and have a significant impact on society. Sociologists study them to better understand the nature of social change and the dynamics of collective action. By examining the goals, strategies, and outcomes of these movements, sociologists can shed light on the social, political, and economic forces that shape our world.

Cults, Clans, and Communities

1. Cults: Cults are often formed around charismatic leaders or specific beliefs. They can have a high level of influence over their followers, who may be treated as family members or even subjects to mind-control. Some notable cults include the Peoples Temple led by Jim Jones and the Branch Davidians led by David Koresh. These cults had a national and international following and were involved in conflicts with the government.

2. Clans: Clans are formed based on familial or ethnic ties and are often found in traditional societies. They are characterized by strong kinship bonds and social hierarchies. In some cultures, clans play a key role in decision-making processes and have a significant impact on the lives of their members.

3. Communities: Communities can take various forms, such as neighborhoods, religious groups, or online networks. They are formed based on shared interests, values, or goals. Communities can provide a sense of belonging and support for their members. Some examples include LGBTQ+ communities, parenting communities, and professional networks.

These social formations have implications for various aspects of society, including gender roles, sexuality, race, and ethnicity. Sociologists have explored these topics by formulating research questions and conducting studies to better understand the dynamics within cults, clans, and communities.

What are some examples of sociological research questions?

Here are some examples of sociological research questions:

What are some good sociology research topics?

Some good sociology research topics include social movements, sociology of gender and sexuality, cults clans and communities, mass media, youth cultures, race nationality and ethnicity, and many more.

How can I formulate a good sociological research question?

To formulate a good sociological research question, you need to identify a specific topic of interest within sociology, consider the sociological theories and perspectives that may be relevant to your topic, and then think critically about what you want to explore or understand about that topic. Your question should be clear, focused, and open-ended to allow for meaningful research and analysis.

What are some specific examples of sociology research question topics?

Some specific examples of sociology research question topics include: How do social movements affect social change? How does gender and sexuality influence social behavior? How do cults, clans, and communities create social cohesion? How does mass media shape public opinion? How do youth cultures form and evolve? How does race, nationality, and ethnicity impact social inequality? These are just a few examples, and there are many more possibilities within the field of sociology.

Why is sociological research important?

Sociological research is important because it allows us to study and understand the social world we live in. It helps us to uncover patterns, trends, and dynamics within society, and to develop theories and concepts that can explain and predict social behavior. Sociological research also has practical applications, as it can inform policy making, social interventions, and improve our understanding of social issues.

By Alex Koliada, PhD

Alex Koliada, PhD, is a well-known doctor. He is famous for studying aging, genetics, and other medical conditions. He works at the Institute of Food Biotechnology and Genomics. His scientific research has been published in the most reputable international magazines. Alex holds a BA in English and Comparative Literature from the University of Southern California , and a TEFL certification from The Boston Language Institute.

500 Sociology Questions and Topics [Examples & Tips]

Sociology is a study that focuses on people’s interactions. It looks at structures and changes in social life. Any situation involving people can become a topic of sociology.

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🔝 Top 10 Sociology Questions

⭐ Top 10 Sociological Questions Examples
📱 Social Media Topics
👪 Family Topics
🏺 Culture Topics
⛪ Religion Topics
🗣️ Sociolinguistic Topics
🏅 Sports Topics
😷 Medical Topics
🏙️ Urban Topics
🏫 Education Topics
👨👩 Topics on Gender
📈 About Surveys
📉 For Surveys
👥 Debate Topics
✅ Writing Tips

🔍 References

Should we lower the legal voting age?
What are the benefits of marriages?
Can school uniforms prevent bullying?
Should parenting classes be mandatory?
How does traveling influence your mindset?
What are the cons of standardized tests?
Can we make social networks safe for minors?
How does globalization affect indigenous cultures?
Do Millennials and Gen Z have different values?
What ethical values should be taught in schools?

⭐ Top 10 Sociological Questions Examples 2024

📱 sociological topics related to social media.

Social media helps people connect in all kinds of ways. Sociology’s primary focus is human interactions. Therefore, social media is the subject you’d want to look into. You can write about new behaviors or issues that have emerged online. Here are some great topic ideas for your essay.

Does social media answer the need for socializing among teenagers?
Online dating : pros and cons.
What behaviors are encouraged by Instagram influencers ?
Do social networks fulfill one’s need for self-realization?
Social media’s influence of children and teenagers.
Talk about the role of social networking for your circle of friends.
The effect of social media on offline socialization .
What needs does Facebook satisfy?
Does social media truly connect people?
What forms of relationship have appeared via online connections?
Discuss online socialization across the globe.

Online communication with extended family.
Discover the levels of social media usage across different generations.
What jobs emerged because of social networks?
Interactive media usage and depression levels among young adults.
Do social networks bridge the cultural divide between countries?
How did social media change business communication ?
Exposure of personal information: pros and cons.
Discover the way online camera filters affect users.
Social media’s influence in activism and revolution.
The significance of social networks during the COVID-19 pandemic.
Does Instagram cause anxiety among users?
Is it natural for modern people to socialize online?
Did online communication advance or degrade society?
The effect of social networks on the music industry .
The role of social media in attracting customers.
Discuss common behaviors in online groups.
Do chat rooms create an illusion of friendship?
Understanding problems of social media usage.
New behaviors that emerged through TikTok .
Analyze the meaning of social media followers.
The role of gender in interactions via social media.
Does online dialogue give an accurate image of the interlocutor?
How does self-promotion impact an individual?
What is the social meaning of microblogging?
The influence of memes on online socializing.
Social media and the accountability in organizations.
What issues appeared because of interactive media ?
Discover the demographic of a specific social network.
Social media as a tool in modern marketing.

👪 Sociology of the Family Research Topics

The institution of family stands at the core of society. It also provides space for various interactions. You can choose to write about the functions of a household. Alternatively, focus on conflicts and abusive family environments. Continue reading to find an exciting topic for your assignment.

Discuss the role of the family in children’s socialization .
The impact of divorce on family relationships.
Write about the way a household gives social identity to its members.
Why is it essential for a child to grow up in a family ?
Does the household structure contribute to social inequality ?
What can cause division between relatives?
The impact of an abusive house environment on a child’s social life.
What are the main social functions of a family ?
Discuss healthy marriage and family relationships .
Analyze the financial challenges of having a child.
Discuss types of communication used in a family.
Should couples be encouraged to get married ?
Discuss the American family.
Should parents be encouraged to have more than one child?
How can family increase the moral strength of an individual?
Do unhealthy relational patterns affect one’s social life?
Discover the way a child’s behavior reflects family dynamics.
Family happiness: definition and aspects.
What can lower divorce rates in the U.S.?
How can society protect its members from abusive relatives?
Is it possible to maintain a life-long faithfulness in marriage?
Examine the way some families determine their children’s career paths.
Family building in symbolic interactionism view.
Why do some people physically abuse family members?
What role do siblings play in each other’s socialization?
Cell phones and their effects on one’s family life.
Talk about maintaining good relationships with extended family .
Is professional success related to the household climate?
Discuss the role of family during wars.
Talk about implied gender roles in a household.
Pick a country and write about its attitude towards family.
Analyze family’s factors shaping children’s behavior.
Compare the attitude towards the elderly in various countries.
Why do some people still care about preserving a dynasty?
Discuss the role of the foster care system in modern society.
Families: single parent controversy.
How does family environment affect adopted children ?
Discuss the sociological impact of a child’s separation from parents .
Write about the benefits of having grandparents .
The societal impact of infidelity on family values.

🏺 Sociology Questions about Culture

Culture and society are inseparable. Let’s clarify these two terms. Culture refers to common beliefs, behaviors, and practices of a specific group. Meanwhile, the word “society” describes the social organization of a culture. The following questions can be used as topics for your assignment.

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How do sports unite Americans?
Why are national holidays important?
Is the American education system accessible to all citizens?
Is having a car a must?
How does culture affect the fashion industry ?
What are the rules of modern etiquette?
Why is ethnocentrism harmful to society?
Can a person experience culture shock within their own country?
How can society achieve cultural relativism ?

What aspects caused the rise of the feminist movement ?
Concept of friendship in American and French cultures.
What percentage of the U.S. population engages in high culture?
How did globalization affect the U.S.?
Analyze the role of food for culture.
Discuss culture wars in contemporary U.S. society.
What’s the significance of language in a civilization?
Which subculture is currently the most dominant?
Global consumer culture: theories and approaches.
What can individuals do to terminate racism ?
Reflection of cultural identity through art.
Why do people still visit museums ?
The role of donuts in American food culture.
How does inequality manifest in modern society?
Why is cultural relativism important for Americans?
What factor drives people towards organized protests?
The role of music in boosting national pride.
Social time: the heartbeat of a culture.
What ancient traditions still exist in your culture?
Analyze a standard small talk in your environment.
How does individualistic culture affect the family structure ?
Why do people celebrate national history?
What role did freedom of speech play in American history?
Stages of grief: acceptance of death in diverse cultures.
What does it take to change the social structure of a nation?
What social aspects are unique for Southern and Northern states ?
Will society continue chasing the American dream?
What does the slang mean for Americans?
Will national arts continue to be preserved around the world?
Discuss specific features among cultures.
Analyze the way people connect through eating food together.

⛪ Sociology of Religion Topics for Essays

Religion refers to beliefs and practices that are considered sacred. Every world’s society has believed in some form of supernatural being. Discover the characteristics of a religion or its impact on society. Whether you’re preparing for an essay, quiz, or research project, these topics will be useful.

The role of faith in strengthening families.
Write about the way religion shapes society.
What religious rituals have been accepted by American culture?
Explain the structure of a church organization.
Discuss the connection between religion and ecology.
Do children have the right to choose a religion ?
Is there a belief that is not welcomed in the U.S.?
Discover the influence of Christianity on American society.
What conflicts emerge between believers and atheists?
Does society treat religious people and atheists equally?
Write about meditation from a religious standpoint.
Explore the way churches care for the homeless.
What kind of social services do religious groups offer to the community?
Does the church help society solve the drug abuse problem?
Concepts of religion vs. science.
What impact do Sunday schools have on their students?
Write about religion in the light of functionalism theory.
Is it essential for a society to believe in the supernatural ?
The contexts of religion and violence.
Describe the way religion impacts one’s behavior.
What influence does the church have on social media?
Analyze the involvement of religious groups in the healthcare system.
Why are sects dangerous for society?
How do stereotypes about worship practices affect religious congregations?
Talk about the role of religion in national conflicts.
Can faith help a society overcome crisis?
What stereotypical connections exist between faith and race?
Analyze the social structure of a Muslim country.
Discuss social stigma related to religious practices.
Examine the way national religion shapes cultural values .
History of religion: ideological differences.
Write about atheism in American culture.
Describe being a non-Christian in a dominant Christian environment .
How do Americans react to celebrating non-Christian holidays?
Pick a religion and explain its views on women .
Religion in schools: pros and cons.
How does belonging to a religious group reflect on one’s social life ?
Analyze the church’s involvement in the music industry.
Do religious teachings help one make better life choices?
Explore the impact of religion on charity organizations.

🗣️ Sociolinguistic Research Topics for Students

Sociolinguistics studies language in social contexts. Such research pays attention to historical background, cultural features, and other linguistics aspects. Write about a specific language or an element of sociolinguistics. This topic list will help to narrow down your focus.

Is the online language different from the spoken language?
Analyze the origin of the most recent slang words.
The problems of communication via e-mail.
Talk about different dialects in urban areas.
Explore the linguistic difficulties of emerging into a foreign environment.
Discuss social stigma attached to a language of your choice.
Examine the adjustment of vocabulary to a specific situation.
Write about the social aspects of language.
Explain how language helps maintain social roles in the community.
The role of diversity in workplace communication.
Does language reflect cultural values ?

How does one judge an interlocutor based on their word choice?
Talk about the importance of prestige in sociolinguistics .
Discuss the benefits of knowing a foreign language.
What are the features of the speech community ?
Baby talk: how do children produce language?
Discover the influence of the peer group on one’s word choice.
What social factors affect language?
Analyze words that have a unique definition in different states.
Communication in shops: face-to-face vs. online.
The benefit of positive reinforcement for a child learning how to speak.
Can one’s vocabulary degrade?
Examine the social benefits of speaking more than one language.
Does a language influence its speakers?
New technology and its toll on communication skills.
What techniques are often used in political speeches?
Explain the impact of emotions on verbal behavior.
Is there a difference between male and female communication?
How does the word choice of a manager impact employees?
Explain the tendency of using vague phrases on social media.
How does occupation impact one’s language?
Why do some words gain new meaning over the years?
Discuss a specific example of a regional dialect.
How can one adapt their vocabulary to a new environment?
Analyze the way children reflect the verbal behavior of their families.
What verbal techniques are used during a job interview?
Intercultural communication in a TV show of your choice.
How can one get rid of distractive verbal behaviors?
What are the features of the sales language?
Discuss one’s verbal patterns when talking to a stranger.

🏅 Sports Sociology Topics to Research

Sports sociology looks at the behaviors of athletes through the sociological lens. It also takes into consideration cultural, economic, and other aspects. You can approach this subject from an individual standpoint as well as from a group perspective.

What behavior is crucial for a team that wants to win?
Why do some people find their identity in sports ?
How does involvement in physical activity affect one’s personal life?
Talk about the challenges of female athletes in professional sports.
How anxiety influences sports performance.
How do teenagers benefit from regular physical activity?
Discuss athletics from a functionalist standpoint.
What controversies emerged because of the sports industry ?
Can professional athletes maintain healthy personal relationships?
What are the ethical issues of college sports?
How does mass media affect professional sports ?
Discover the role of athletics in American national identity .
Analyze the effect of globalization on team competitions.
Do sports contribute to public violence ?
Discuss the financial side of athletic injuries .
Role models in sports.
Pick a sport and discuss its demographics.
How does the violent behavior on the field affect athletes?
Why do people find enjoyment in observing team games?
What’s the fate of an athlete who has lost motivation?
Write about the challenges facing women leaders in sports.
Do interpersonal relationships in sports differ from other occupations?
Are professional athletes obsessed with their body image ?
What stereotypes currently exist about athletes?
How does racism affect the sports industry?
The role of gender in competitive games.
How do school coaches impact their students’ athletic career?
Talk about the average age of athletes experiencing burnout.
What destructive behaviors emerge through sports?
Discuss the value of one’s athletic achievements for society.
The importance of trusting team relationships for athletic success.
How does public opinion affect athletes?
What is the role of commercialization in professional sports?
Write about society’s unfair expectations from national team players.
Analyze the role of patriotism during international athletic competitions.
The importance of preserving tradition in national sports.
Discover the role of sports in migration.
Where is the line between competitive and violent behavior on the field?
Talk about the role of team games in children’s socialization.
Sports events and their promotion.

😷 Medical Sociology Topics to Write About

Medical sociology studies the impact of community on health and medicine. This field has a lot to do with the public healthcare system. You can write about various perspectives on health and illness. Or, choose a specific aspect of the healthcare system. The following list of topics will help you write a great essay!

What’s the general attitude of society towards the public health system?
How often do people resist visiting a doctor due to the financial factor?
How did the industrial revolution affect public health?
Talk about the factors that push a person to get a medical checkup.
Does mass media manipulate public opinion concerning health ?
What occupational opportunities are accessible for disabled people ?
Analyze unemployment rates due to medical issues.
The role of health promotion in public health.
Discuss the value of health in modern society .
What’s the social meaning of illness across the United States ?
Does social media normalize self-neglect?
Discover the role of gender in medical interactions.
Talk about the social challenges of having Alzheimer’s disease .
Reasons why people fail to take care of their health.
In what way is the medical field affected by racism ?
Discuss the financial weight of fighting a chronic illness .
What does the public school system teach about healthcare?
Why do many people resist the national immunization program?
What are the social causes of illness?

Write about a country known for a well-functioning health care system .
What’s it like to be a doctor in modern society?
Conflict resolution in a healthcare setting.
What social services are available for mentally ill people?
The importance of sex education in preventing STDs.
How do social organizations support families with disabled members ?
Discuss social patterns in the use of health services .
What can we do to lower the depression rates across the U.S.?
The role of cigarette smoking in public health.
Elements of a successful interaction between a patient and a practitioner.
Does society have a voice in updating health policies ?
What medical assistance is offered to foreigners in the U.S.?
How does the growing frequency of cancer cases affect society?
Can most Americans afford essential medicines?
The effect of public opinion on people with psychological abnormalities.
Discuss the effectiveness of recent healthcare system updates in the U.S.
Mental health services: public spending and usage.
Correlation between the price and the quality of medical assistance.
Analyze the role of non-profit organizations in public health .
What social factors are associated with physical wellness?
Analyze the effect of expensive medical care on college students.

🏙️ Urban Sociology Topics to Research

Urban sociology is concerned with human interactions in a city. It examines the advantages and areas of improvement in city life. This section includes topics of demographics, economy, and various aspects of group behavior. Continue reading to find ideas for your assignment.

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How well are modern cities adapted for disabled citizens?
Discuss the effect of urban market competition on employment rates.
What are the health issues associated with living in a big city?
What causes the rise of crime rates in urban areas?
Does the city environment make social inequality more distinct?
Political machines in the U.S. urban politics.
In what way did urbanization improve the level of life?
Why are many students dissatisfied with urban education ?
Does urban life give equal opportunities to people of all genders?
What kind of emotional challenges are common for suburban residents?
Talk about demographic data and population pyramids.
What are the economic benefits of residing in the suburbs?
Discuss the common behaviors of small city residents.
How does living in a big city affect one’s worldview?
What are the life possibilities offered in urban areas ?
What conflicts emerge in the urban environment ?
Discover the social dynamics of low-income neighborhoods.
Is racial inequality reflected in city planning?
Talk about social stigma concerning riding public transportation .
Describe the ethnic contention of urban settlements.
Discuss the issue of poverty in urban areas .
How do children in a big city learn to socialize?
What contributes to the fast-paced life in city areas?
Does urban life bring up leadership qualities in people?
Do families of city residents have less time to connect?
Apartment vs. house : which one is better for the urban area?
How do metropolis residents understand personal space?
The benefits of multiracial neighborhoods.
Talk about life satisfaction among suburban residents.
Urban and rural communities: differences in lifestyle.
The power of herd instinct in urban areas.
Social stigma against city police.
How does urban life affect one’s interpersonal relationships ?
Analyze the basic needs of a city resident.
Involuntary resettlement in urban transportation projects.
What skills are essential in a big city?
Write about the way city size justifies extended commuting time.
Discuss the role of mass media in urban society .
Why do big cities have problems with garbage disposal?
Does every city have its micro-culture?

🏫 Research Topics in Sociology of Education

Sociology of education studies the impact of learning on an individual and society. This field focuses on various levels of education. Besides, it takes a close look at surrounding social dynamics. You can approach this subject from the perspective of a sociologist, instructor, or a student.

How does higher education impact one’s worldview?
Discuss the role of school in a child’s socialization.
Analyze the social meaning of academic success .
Presentation of African Americans in education programs.
How does the fear of school shootings impact the students?
Describe well-functioning relationships between teachers and parents.
What causes bullying among students ?
What message about gender identity do schools pass to children?
How should educational institutions react to child abuse in families?
The impact of homework overload on one’s emotional state.
Pros and cons of outcome-focused evaluation in teacher preparation.
Do colleges support students from low-income families ?

How does one’s school reputation impact their professional career?
Correlation between family relationships and academic performance .
Discuss the problem of unaffordable education .
The value of knowledge in modern society.
Describe the effects of inclusion policies in education.
Single-gender schools: pros and cons.
Should teachers be friends with students?
Write about school principals as role models for children.
How can educational institutions avoid racial discrimination ?
Discuss the way modern schools teach individualism .
Why is it important for teachers to follow moral codes?
Correlation between social class, education, and intelligence.
Should financial factors determine one’s placement in a university?
Education institutions as a place of developing society members.
Analyze the reasons why students engage in alcohol abuse .
Does the schooling system form one’s national identity ?
How often do instructors accept bribes from parents and students?
The importance of background checks for all school employees.
What are the essential social dynamics for college campuses?
The role of higher education for African American women.
In what light does socialism view the education system?
What factors discourage high school students from going to college ?
Correlation between the classroom size and students’ attention span .
What social factors hinder one’s academic achievements ?
The impact of domestic violence on a student.
Discuss the problem of drug abuse in school campuses.
How can teenage pregnancy levels be lowered?
What aspects of the education system need to change?

👨👩 Sociological Reseach Questions on Gender

It is fair to say everyone has been affected by gender socialization. Our surroundings communicate a specific message about sexuality. This section will focus on theories and issues related to gender. Make sure not to fall into extremes and be objective!

How can one avoid being sexist ?
Analyze the role of religion in gender socialization .
Do child toys restrict their gender criteria?
Should children be given the right to determine their gender ?
Is it acceptable for men to be aggressive?
Talk about prejudice against divorced women.
How does today’s society view masculinity ?
How do children learn about gender roles ?
Should women choose between family and work ?
Do fraternities promote misogyny?
Does society erase the line between femininity and masculinity ?
Write about a culture with very distinct gender roles .
Is it essential to have friends of different genders?
The importance of sexual equality in a work environment.
Discover a culture that undervalues women to this day.
What message does the mass media project about gender ?
Should women be given physically challenging jobs?
Talk about essential issues in feminism.
Discuss gender expectations across various ethnicities.
Do teachers have different expectations for boys than for girls?
Is it offensive in the U.S. to offer a woman help carry heavy items?
Examine the income inequality based on gender.
What challenges await women in authority?
Are men often judged for gender nonconformity?
How do modern movies portray male characters?
Analyze the role of gender in cartoons and commercials.
How does gender stratification manifest itself in the U.S.?
Why do many U.S. companies offer paid maternity leave ?
Gender-neutral upbringing: is it reasonable?
Is it more difficult for a female student to graduate college than for a male one?
Discover gender factor when it comes to crime rates.
Will there always be a fight for sexual equality?

Reversed gender roles in a family: pros and cons.
Discuss the initial intentions of the feminist movement .
Talk about the social construction of gender.
Are there gender roles in the medical field?
How does modern society distinct biological sex and gender?
The role of fashion in gender socialization.
Is it acceptable for women to be overly emotional?
Discuss gender inequality in the sports industry.

📊 Sociological Survey Topics to Look Into

Sociological surveys gather information from groups of people on various topics. They take the form of questionnaires, interviews, or telephone polls. In this section, you’ll find topics for and about social surveys. Feel free to choose one of them for your assignment.

📈 Topics about Surveys

What questions should social surveys never ask?
Why do many people refuse to participate in phone polls?
Discuss the benefits of social surveys.
Which organizations use information from surveys?
Does the gender factor affect the interview process?
Talk about the reliability of social survey results.
Discover the most common topics for social surveys.
Closed-ended questions: pros and cons.
How can one distinguish a social survey from a scam?
What are the useful skills for conducting an interview?
Write about the most effective survey method.
Analyze the importance of trust during an interview.
Which survey method reaches the largest sample of participants?
Telephone polls: pros and cons.
Can the results of incomplete surveys still be used?
Talk about the imposition problem of social surveys.
Why are social surveys important?
How can one avoid interview bias?
How prevalent are social surveys around the world?
Can cross-cultural interviews be accurate?

📉 Topics for Surveys

How welcomed are women in leadership positions?
Discover the opinions of families concerning gender roles.
How many people prefer working from home ?
Are people afraid of mass shootings ?
Do disabled people need better housing?
How often can people afford to go through the medical checkup?
Determine the average time U.S. citizens spend on social media .
How many people are satisfied with their financial state?
Discover how many people consider themselves religious .
How many high school students think they won’t graduate college?
Determine the average age for experiencing nurses’ burnout.
Do people consider bribery acceptable?
The percentage of people who have medical insurance .
What percentage of Americans are on a diet?
What are the depression rates in your state?
How many people prefer public transportation over personal vehicles?
Are most students satisfied with their professor’s teaching styles ?
Discover how many people are dissatisfied with their current jobs.
Do people wish to have more face-to-face time with friends?
Main reasons why individuals refuse to vote.

👥 Sociology Debate Topics for Students

Sociology is a diverse subject with an endless number of theories. For an excellent debate, pick a controversial topic you’re familiar with. Make sure to support your position with research and facts. The following list of issues will work for a discussion or a persuasive essay.

Should the drinking age be lowered?
We must provide every homeless person with accommodation.
Large families should have discounts for groceries.
The inability of parents to send children to college.
Most young women have poor body image.
College athletes have to invest in their education.
The meaning of education level in modern society.

High school students need more help in determining their career.
Analyze overbuying in stores during the COVID-19 pandemic.
What are the means of manipulating public opinion ?
Equality, freedom, and protection of human rights in the U.S.
Social dynamics during natural disasters .
Discuss the role of patriotism in American society.
Smartphones as an obstacle for socialization in schools.
Localized ethnic subcultures in big cities.
What factors strengthen interpersonal relationships?
Common shopping behaviors in modern malls.
The impact of social media ads on young adults.
Why is depression common among Americans?
What does informational overload do to one’s self?
The causes of social anxiety among teenagers.
What can be done about suicidal behavior?
The overuse of electronic devices harms society.
Analyze the reasons for job dissatisfaction.
Migration has a positive effect on individuals.
Are today’s public schools safe for children?
Should children be allowed to have a paid job if they want to?
The education system must teach students to handle their finances.
What factors cause people to break the law ?
The importance of ethnic diversity in the workplace .
The average age for accepting a marriage proposal in the U.S.
The impact of relational tension on professional performance .
What social norms are violated in show business?
Is the depiction of old age on TV accurate?
The consequences of permitting commercial cannabis.
Discuss typical group dynamics among college students.
The social meaning of small talk.
Analyze the roots of modern female beauty standards.
Why do people buy items that they cannot afford?
Is it possible to preserve high culture in social media?

✅ Sociological Research Paper Writing Tips

Having questions about sociology research writing? For starters, don’t rely on your imagination. This paper should be based on a thorough study and contain a clear perspective. The sociological perspective focuses on interactions between individuals and groups.

Get an originally-written paper according to your instructions!

To write a research paper, you need to:

Choose a topic. Make sure that the subject you choose centers on human interactions. You can select one of the topics presented in this article. Feel free to modify them the way you want.

The effect of divorce on society.

Write a thesis statement. A thesis is a sentence that reflects the focus of your paper. Once you formulate the statement, use it as a navigator throughout the whole essay. It will help you to stay on point.

Divorce has a negative effect on individuals, which affects society as a whole.

Make an outline. It’s a plan of the paper. Each point in it should be connected to the thesis. Make sure to maintain a logical flow of your outline.
Introduction;
Causes of divorce;
Impact on individuals;
Impact on society;
Possible solutions;
Conclusion.
Research. Gather all information you have on the subject. Make sure to include statistics and other valid evidence. Don’t hesitate to leave out the unreliable information. You can also change things up using auto rewriter tool .
Proofread. After completing the research paper, read it thoroughly several times. Sign it and turn it in!

We hope you’ve found a stunning topic for your assignment. Good luck with your sociological discoveries!

Any question that focuses on human interactions is called sociological. It might be related to phenomena observed in a community. Keep in mind that a sociological question always involves more than one person. Therefore, it applies to society.

Sociologists recognize four types of questions:

Factual questions seek to provide the facts without explanations.
Developmental questions are concerned with social evolution.
Comparative questions look at similar examples in various contexts.
Theoretical questions ask why circumstances occur and attempt to explain them.

Sociologists seek to investigate human interactions in various settings. A sociologist might be interested in family relationships, specific cultures, or social media. Sociologists can also study education, religion, and sports.

What is Sociology?: Case Western Reserve University
Sociology’s Role in Social Media: A-State
Sociology and Social Media: Social Media Today
Sociological Perspectives on the Family: University of Minnesota Twin Cities
Sociology of Religion: Oxford University Press
Sociolinguistics: Encyclopedia Britannica
What Is the Sociology of Sport?: University of Wisconsin-Madison
Research Agenda in Medical Sociology: Frontiers
The Role of Sociology In Health Affairs: Health Affairs
Urban Sociology: Science Direct
Feminist Perspectives on Sex and Gender: Stanford Encyclopedia of Philosophy
New Topics in Sociology: University of Toronto
How to Write Sociology Papers: SUNY Geneseo
Sociology: University of North Carolina at Chapel Hill
Feminism and Sexism: University of Minnesota Twin Cities
Research: Kent State University
Research Clusters: Department of Sociology: Harvard University
Kinds of Feminism: University of Alabama in Huntsville
Advances in Medical Sociology: Emerald Insight
Sociology of Sport: Research Gate
Department of Sociology: Course Highlights: University of Notre Dame
The Family and Family Structure Classification Redefined for the Current Times: NIH
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100 Sociology Research Topics You Can Use Right Now

Sociology is a study of society, relationships, and culture. It can include multiple topics—ranging from class and social mobility to the Internet and marriage traditions. Research in sociology is used to inform policy makers, educators, businesses, social workers, non-profits, etc.

Below are 100 sociology research topics you can use right now, divided by general topic headings. Feel free to adapt these according to your specific interest. You'll always conduct more thorough and informed research if it's a topic you're passionate about.

Art, Food, Music, and Culture

Does art imitate life or does life imitate art?
How has globalization changed local culture?
What role does food play in cultural identity?
Does technology use affect people's eating habits?
How has fast food affected society?
How can clean eating change a person's life for the better?
Should high-sugar drinks be banned from school campuses?
How can travel change a person for the better?
How does music affect the thoughts and actions of teenagers?
Should performance artists be held partially responsible if someone is inspired by their music to commit a crime?
What are some examples of cultural misappropriation?
What role does music play in cultural identity?

Social Solutions and Cultural Biases

What (if any) are the limits of free speech in a civil society?
What are some reasonable solutions to overpopulation?
What are some ways in which different types of media content influence society's attitudes and behaviors?
What is the solution to stop the rise of homegrown terrorism in the U.S.?
Should prescription drug companies be allowed to advertise directly to consumers?
Is the global warming movement a hoax? Why or why not?
Should the drinking age be lowered?
Should more gun control laws be enacted in the U.S.?
What bias exists against people who are obese?
Should polygamy be legal in the U.S.? Why or why not?
Should there be a legal penalty for using racial slurs?
Should the legal working age of young people be raised or lowered?
Should the death penalty be used in all cases involving first-degree murder?
Should prisons be privately owned? Why or why not?
What is privilege? How is it defined and how can it be used to gain access to American politics and positions of power?
How are women discriminated against in the workplace?
What role does feminism play in current American politics?
What makes a patriot?
Compare/analyze the social views of Plato and Aristotle
How has labor migration changed America?
What important skills have been lost in an industrialized West?
Is the #MeToo movement an important one? Why or why not?
What conflict resolution skills would best serve us in the present times?
How can violence against women be dealt with to lower incidence rates?
Should students be allowed to take any subject they want in High School and avoid the ones they don't like?
How should bullies be dealt with in our country's schools?
Do standardized tests improve education or have the opposite effect?
Should school children be forced to go through metal detectors?
What is the best teacher/student ratio for enhanced learning in school?
Do school uniforms decrease teasing and bullying? If so, how?
Should teachers make more money?
Should public education be handled through private enterprises (like charter schools)?
Should religious education be given priority over academic knowledge?
How can schools help impoverished students in ways that won't embarrass them?
What are ethical values that should be considered in education?
Is it the state's role or the parents' role to educate children? Or a combination of both?
Should education be given more political priority than defense and war?
What would a perfect educational setting look like? How would it operate and what subjects would be taught?

Marriage and Family

How should a "family" be defined? Can it be multiple definitions?
What is a traditional role taken on by women that would be better handled by a man (and vice versa)?
How has marriage changed in the United States?
What are the effects of divorce on children?
Is there a negative effect on children who are adopted by a family whose ethnicity is different than their own?
Can children receive all they need from a single parent?
Does helicopter parenting negatively affect children?
Is marriage outdated?
Should teens have access to birth control without their parents' permission?
Should children be forced to show physical affection (hugs, etc.) to family members they're uncomfortable around?
What are the benefits (or negative impact) of maintaining traditional gender roles in a family?
Are social networks safe for preteens and teens? Why or why not?
Should the government have a say in who can get married?
What (if any) are the benefits of arranged marriages?
What are the benefits for (or negative impact on) children being adopted by LGBTQ couples?
How long should two people date before they marry?
Should children be forced to be involved in activities (such as sports, gymnastics, clubs, etc.), even when they'd rather sit at home and play video games all day?
Should parents be required to take a parenting class before having children?
What are potential benefits to being married but choosing not to have children?

Generational

Should communities take better care of their elderly? How?
What are some generational differences among Generations X, Y, and Z?
What benefits do elderly people get from interaction with children?
How has Generation Y changed the country so far?
What are the differences in communication styles between Generation X and Generation Y (Millennials)?
Why could we learn from our elders that could not be learned from books?
Should the elderly live with their immediate family (children and grandchildren)? How would this resolve some of our country's current problems?
What are some positive or negative consequences to intergenerational marriage?

Sociology explores themes of community and relationships.

Spiritualism, religion, and superstition

Why do some people believe in magic?
What is the difference between religion and spiritualism?
Should a government be a theocracy? Why or why not?
How has religion helped (or harmed) our country?
Should religious leaders be able to support a particular candidate from their pulpit?
How have religious cults shaped the nation?
Should students at religious schools be forced to take state tests?
How has our human connection with nature changed while being trapped in crowded cities?
Which generation from the past 200 years made the biggest impact on culture with their religious practice and beliefs? Explain your answer.

Addiction and Mental Health

How should our society deal with addicts?
What are ethical values that should be considered in mental health treatment?
Should mental health be required coverage on all insurance policies?
Is mental health treatment becoming less stigmatized?
How would better access to mental health change our country?
What are some things we're addicted to as a society that are not seen as "addiction," per se?
Should medicinal marijuana be made legal?
What are some alternative treatments for mental health and wellness instead of antidepressants?
Has social media helped or harmed our society?
Are video games addictive for young people and what should be done to curb the addiction?
Should all recreational drugs be made legal?
How has mental health treatment changed in the past 20 years?
Should recreational marijuana be made legal?
How is family counseling a good option for families going through conflict?

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Research Topics & Ideas: Sociology

50 Topic Ideas To Kickstart Your Research Project

Research topics and ideas about sociology

If you’re just starting out exploring sociology-related topics for your dissertation, thesis or research project, you’ve come to the right place. In this post, we’ll help kickstart your research by providing a hearty list of research ideas , including real-world examples from recent sociological studies.

PS – This is just the start…

We know it’s exciting to run through a list of research topics, but please keep in mind that this list is just a starting point . These topic ideas provided here are intentionally broad and generic , so keep in mind that you will need to develop them further. Nevertheless, they should inspire some ideas for your project.

To develop a suitable research topic, you’ll need to identify a clear and convincing research gap , and a viable plan to fill that gap. If this sounds foreign to you, check out our free research topic webinar that explores how to find and refine a high-quality research topic, from scratch. Alternatively, consider our 1-on-1 coaching service .

Sociology-Related Research Topics

Analyzing the social impact of income inequality on urban gentrification.
Investigating the effects of social media on family dynamics in the digital age.
The role of cultural factors in shaping dietary habits among different ethnic groups.
Analyzing the impact of globalization on indigenous communities.
Investigating the sociological factors behind the rise of populist politics in Europe.
The effect of neighborhood environment on adolescent development and behavior.
Analyzing the social implications of artificial intelligence on workforce dynamics.
Investigating the impact of urbanization on traditional social structures.
The role of religion in shaping social attitudes towards LGBTQ+ rights.
Analyzing the sociological aspects of mental health stigma in the workplace.
Investigating the impact of migration on family structures in immigrant communities.
The effect of economic recessions on social class mobility.
Analyzing the role of social networks in the spread of disinformation.
Investigating the societal response to climate change and environmental crises.
The role of media representation in shaping public perceptions of crime.
Analyzing the sociocultural factors influencing consumer behavior.
Investigating the social dynamics of multigenerational households.
The impact of educational policies on social inequality.
Analyzing the social determinants of health disparities in urban areas.
Investigating the effects of urban green spaces on community well-being.
The role of social movements in shaping public policy.
Analyzing the impact of social welfare systems on poverty alleviation.
Investigating the sociological aspects of aging populations in developed countries.
The role of community engagement in local governance.
Analyzing the social effects of mass surveillance technologies.

Sociology Research Ideas (Continued)

Investigating the impact of gentrification on small businesses and local economies.
The role of cultural festivals in fostering community cohesion.
Analyzing the societal impacts of long-term unemployment.
Investigating the role of education in cultural integration processes.
The impact of social media on youth identity and self-expression.
Analyzing the sociological factors influencing drug abuse and addiction.
Investigating the role of urban planning in promoting social integration.
The impact of tourism on local communities and cultural preservation.
Analyzing the social dynamics of protest movements and civil unrest.
Investigating the role of language in cultural identity and social cohesion.
The impact of international trade policies on local labor markets.
Analyzing the role of sports in promoting social inclusion and community development.
Investigating the impact of housing policies on homelessness.
The role of public transport systems in shaping urban social life.
Analyzing the social consequences of technological disruption in traditional industries.
Investigating the sociological implications of telecommuting and remote work trends.
The impact of social policies on gender equality and women’s rights.
Analyzing the role of social entrepreneurship in addressing societal challenges.
Investigating the effects of urban renewal projects on community identity.
The role of public art in urban regeneration and social commentary.
Analyzing the impact of cultural diversity on education systems.
Investigating the sociological factors driving political apathy among young adults.
The role of community-based organizations in addressing urban poverty.
Analyzing the social impacts of large-scale sporting events on host cities.
Investigating the sociological dimensions of food insecurity in affluent societies.

Recent Studies & Publications: Sociology

While the ideas we’ve presented above are a decent starting point for finding a research topic, they are fairly generic and non-specific. So, it helps to look at actual sociology-related studies to see how this all comes together in practice.

Below, we’ve included a selection of recent studies to help refine your thinking. These are actual studies, so they can provide some useful insight as to what a research topic looks like in practice.

Social system learning process (Subekti et al., 2022)
Sociography: Writing Differently (Kilby & Gilloch, 2022)
The Future of ‘Digital Research’ (Cipolla, 2022).
A sociological approach of literature in Leo N. Tolstoy’s short story God Sees the Truth, But Waits (Larasati & Irmawati, 2022)
Teaching methods of sociology research and social work to students at Vietnam Trade Union University (Huu, 2022)
Ideology and the New Social Movements (Scott, 2023)
The sociological craft through the lens of theatre (Holgersson, 2022).
An Essay on Sociological Thinking, Sociological Thought and the Relationship of a Sociologist (Sönmez & Sucu, 2022)
How Can Theories Represent Social Phenomena? (Fuhse, 2022)
Hyperscanning and the Future of Neurosociology (TenHouten et al., 2022)
Sociology of Wisdom: The Present and Perspectives (Jijyan et al., 2022). Collective Memory (Halbwachs & Coser, 2022)
Sociology as a scientific discipline: the post-positivist conception of J. Alexander and P. Kolomi (Vorona, 2022)
Murder by Usury and Organised Denial: A critical realist perspective on the liberating paradigm shift from psychopathic dominance towards human civilisation (Priels, 2022)
Analysis of Corruption Justice In The Perspective of Legal Sociology (Hayfa & Kansil, 2023)
Contributions to the Study of Sociology of Education: Classical Authors (Quentin & Sophie, 2022)
Inequality without Groups: Contemporary Theories of Categories, Intersectional Typicality, and the Disaggregation of Difference (Monk, 2022)

As you can see, these research topics are a lot more focused than the generic topic ideas we presented earlier. So, for you to develop a high-quality research topic, you’ll need to get specific and laser-focused on a specific context with specific variables of interest. In the video below, we explore some other important things you’ll need to consider when crafting your research topic.

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If you’re still unsure about how to find a quality research topic, check out our Research Topic Kickstarter service, which is the perfect starting point for developing a unique, well-justified research topic.

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The Top 10 Most Interesting Sociology Research Topics

Writing a good sociology paper depends on the quality of your sociology research topics. Whether you want to focus on social relationships, the development of our society, human health, or socioeconomic issues, you need to pick the most relevant sociology research questions.

In this article, we will present some interesting sociology research paper topics, as well as provide you with a few examples of sociology research questions that will hopefully inspire your next paper.

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What makes a strong sociology research topic.

A strong sociology research topic needs to be current, relevant, and interesting for you. Society and its challenges are ever-changing so your topic needs to be up to date. You also need to make sure your sociology topic is relevant and interesting, especially to you. Writing about something you like always ensures better research and outcomes.

Tips for Choosing a Sociology Research Topic

Brainstorm. The first step to finding the perfect sociology research paper topic is to brainstorm. Write down all of your ideas, check out topics from previous classes, and look for other ideas online.
Write a list of keywords. If there are a few topics that interest you more than others, write down a list of keywords that relate to them. This might give you some ideas for an even more specific sociology topic and help you come up with relevant research questions.
Choose the topic that inspires you most. If you choose a topic that interests and inspires you, chances are you’ll end up with deeper research, a high level of detail, and a paper that you’re proud of.
Do bibliographical research. Bibliographical research is how you find out if your topic is current and relevant. You’ll want to know exactly what’s been said on your topic and what relevant questions have been previously addressed on the matter.
Identify the main questions that need addressing. When choosing your sociological topic, make sure to think about different questions you would like to address with your research. This might help you determine whether or not the topic in question is right for you.

What’s the Difference Between a Research Topic and a Research Question?

A research topic constitutes a specific niche or area that’s part of a broader general theme. In sociology, there are several different research topics to explore. An example of a relevant and current sociological research topic could be the implementation of gender studies for children.

A research question stems out of the research topic as an issue or problem that needs to be addressed by research. In this case, an example of a sociology research question could be “Should children be exposed to gender studies from a young age?”.

How to Create Strong Sociology Research Questions

Strong sociological research questions take social issues and examine their social meaning and patterns. Once you pick a topic that you like, try narrowing it down to one or two manageable questions that you would like to explore and make sure they’re sociological in nature. The goal is to try and find patterns and meaning for social issues in groups.

2. The Effects of Divorce on Children

Children who have gone through the divorce of their parents may be prone to experience some issues regarding their behavior, social relationships, and mental health. Commonly, these children may display deviant behavior, anger issues, trouble communicating, anxiety, and other issues.

3. The Role of Religious Education in a Modern Society

In a world that’s becoming less religious with time, religious education might seem like a waste of time. However, these types of classes can still be helpful for personal development and provide insight into the different cultures and beliefs that surround us.

4. The Association Between Social Media Usage and Depression in Children

Social media platforms, such as Instagram, can be toxic to the mental health of children and teenagers. Having to grow up in this Internet era is causing children to have depression, anxiety, body image issues, and a lack of social skills. Interesting research questions regarding this topic might try to understand how to reduce social media’s negative effects on mental health.

5. The Phenomenon of Bullying and Aggression Among Teenagers

Acting out is a part of life for most growing teenagers, but recurrent violent behavior among teens might be caused by other external factors. Being victims of violence themselves, bullying, and substance abuse are only a few of the factors behind the aggressive behavior of teenagers today.

6. Factors That Contribute to Abusive Marriages

There are several factors that might contribute to abusive marriages, such as adhering to strict gender roles and family values, abusing substances, and witnessing violence at home. This topic makes way for many other interesting research topics like knowing what causes someone to be an abuser or what major signs indicate a relationship can turn violent.

7. Patterns of Human Behavior Online

The field of digital sociology focuses on the social implications of digital media use. This field of study tries to understand the patterns of human behavior behind new social networks, virtual communities, and cyber crime. It is also responsible for trying to predict people’s personalities through their pattern of online behavior.

8. The Association Between Social Class and Child Obesity

Social class, or socioeconomic status, is one of the many factors associated with childhood obesity . Exploring this sociology research topic could lead to interesting questions regarding ways to combat childhood obesity in low-income families, for example.

9. The Impact of Infertility on a Married Couple

Infertility is a medical condition that affects many couples and is surrounded by heavy social implications. It can negatively impact a couple’s life by causing emotional distress, frustration, low-self esteem, and feelings of worthlessness. Possible research questions might aim to understand why this still happens and what can be done.

10. The Impact of Bullying on Mental Health

We might think of bullying as something that happens during school years, but its repercussions may follow those who were afflicted for the rest of their lives. Bullying can affect mental health by causing anxiety, depression, suicidal thoughts, agoraphobia, and more.

Sociology Research Questions

How can we overcome the stigma against mental disorders?
Should children be exposed to gender studies from a young age?
How did common gender stereotypes appear and how truthful are they?
Should sexual education be a part of school programs?
Should ethical values be reconsidered throughout the healthcare system?

Choosing the Right Sociology Research Topic

Coming up with strong ideas for sociology research doesn’t need to be hard. As long as you keep up with current and relevant trends and choose a focus that inspires you, you’ll have the right topic idea in no time.

You can choose your sociology research topics on social relationships, issues among teenagers, or deviant behavior. What matters is that you dig deep into the topic to extract answers to important questions.

Sociology Research Topics FAQ

There are several things you can do with a degree in sociology . Most sociology majors tend to pursue careers as sociologists, research analysts, human services educators, and social or community service managers.

Yes, a sociology career is worth it. Sociologists earn a mean annual wage of $93,420 , according to the US Bureau of Labor Statistics. Their occupational outlook is projected to grow by five percent , between 2020 and 2030, which is considered slower than the average career. These figures are likely to differ between sociology career paths.

A sociology associate degree is a short, general degree that covers the basics of sociology. While it isn’t as extensive as a four-year degree, it still covers the fundamental principles of sociology and various topics across the field.

The best universities to get a sociology degree include Rutgers University, California-Irvine University, and the University of Illinois at Chicago. However, there are many other colleges that will provide you with an excellent education in sociology.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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Writing Strong Research Questions | Criteria & Examples

Writing Strong Research Questions | Criteria & Examples

Published on October 26, 2022 by Shona McCombes . Revised on November 21, 2023.

A research question pinpoints exactly what you want to find out in your work. A good research question is essential to guide your research paper , dissertation , or thesis .

All research questions should be:

Focused on a single problem or issue
Researchable using primary and/or secondary sources
Feasible to answer within the timeframe and practical constraints
Specific enough to answer thoroughly
Complex enough to develop the answer over the space of a paper or thesis
Relevant to your field of study and/or society more broadly

How to write a research question, what makes a strong research question, using sub-questions to strengthen your main research question, research questions quiz, other interesting articles, frequently asked questions about research questions.

You can follow these steps to develop a strong research question:

Choose your topic
Do some preliminary reading about the current state of the field
Narrow your focus to a specific niche
Identify the research problem that you will address

The way you frame your question depends on what your research aims to achieve. The table below shows some examples of how you might formulate questions for different purposes.

Using your research problem to develop your research question

Note that while most research questions can be answered with various types of research , the way you frame your question should help determine your choices.

Prevent plagiarism. Run a free check.

Research questions anchor your whole project, so it’s important to spend some time refining them. The criteria below can help you evaluate the strength of your research question.

Focused and researchable

Feasible and specific, complex and arguable, relevant and original.

Chances are that your main research question likely can’t be answered all at once. That’s why sub-questions are important: they allow you to answer your main question in a step-by-step manner.

Good sub-questions should be:

Less complex than the main question
Focused only on 1 type of research
Presented in a logical order

Here are a few examples of descriptive and framing questions:

Descriptive: According to current government arguments, how should a European bank tax be implemented?
Descriptive: Which countries have a bank tax/levy on financial transactions?
Framing: How should a bank tax/levy on financial transactions look at a European level?

Keep in mind that sub-questions are by no means mandatory. They should only be asked if you need the findings to answer your main question. If your main question is simple enough to stand on its own, it’s okay to skip the sub-question part. As a rule of thumb, the more complex your subject, the more sub-questions you’ll need.

Try to limit yourself to 4 or 5 sub-questions, maximum. If you feel you need more than this, it may be indication that your main research question is not sufficiently specific. In this case, it’s is better to revisit your problem statement and try to tighten your main question up.

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If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

Sampling methods
Simple random sampling
Stratified sampling
Cluster sampling
Likert scales
Reproducibility

Statistics

Null hypothesis
Statistical power
Probability distribution
Effect size
Poisson distribution

Research bias

Optimism bias
Cognitive bias
Implicit bias
Hawthorne effect
Anchoring bias
Explicit bias

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

As you cannot possibly read every source related to your topic, it’s important to evaluate sources to assess their relevance. Use preliminary evaluation to determine whether a source is worth examining in more depth.

This involves:

Reading abstracts , prefaces, introductions , and conclusions
Looking at the table of contents to determine the scope of the work
Consulting the index for key terms or the names of important scholars

A research hypothesis is your proposed answer to your research question. The research hypothesis usually includes an explanation (“ x affects y because …”).

A statistical hypothesis, on the other hand, is a mathematical statement about a population parameter. Statistical hypotheses always come in pairs: the null and alternative hypotheses . In a well-designed study , the statistical hypotheses correspond logically to the research hypothesis.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

Researchability
Feasibility and specificity
Relevance and originality

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McCombes, S. (2023, November 21). Writing Strong Research Questions | Criteria & Examples. Scribbr. Retrieved March 26, 2024, from https://www.scribbr.com/research-process/research-questions/

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4. Research Questions

4.2. Types of Research Questions

Learning Objectives

Define empirical and normative questions and provide examples of each.
Understand the differences between exploratory, descriptive, and explanatory studies and research questions.

As you move from a research topic to a research question, there are some considerations that should guide how you pose your question. First, social scientists are best equipped to answer empirical questions —questions about the facts of the world around us—as opposed to normative or ethical questions—questions about what we as a society should value. Empirical questions can be answered through research, but the answers to normative questions depend on people’s moral opinions. (To say something is “normative” means that it relates to our norms or standards—what we should do.) While research projects can inform how we make decisions about ethical issues, they cannot directly answer normative questions, which are fundamentally a matter of debate within communities and societies about what sorts of principles they want to uphold.

For example, a student in one of our methods classes wanted to research student athletes. Their original research question was: “Should college athletes be paid?” Outside of a research context, this is a great question—the matter of paying or not paying athletes affects the lives of millions of students, and it speaks to critical issues about what we as a society think a college education should entail, and what is a fair reward for the work people do. Unfortunately, this specific question is a normative one that we need to debate, not an empirical question that we can resolve with research. A tip-off here is that it begins with the word “should,” a normative phrasing that you generally want to avoid in research questions. The answer to such a question would be a series of moral arguments, based on the particular values the author and their audience hold in common.

It’s true that research can help us to make moral arguments. For example, if we learn how much money universities make from college sports, or how all the work that athletes put into training and playing shapes their experience of college, that empirical knowledge could help us decide whether we believe student athletes are being exploited by their universities, and whether we believe they have a moral right to be paid for their labor. But then those questions would be our research questions, rather than the normative question of whether athletes “should” be paid.

Let’s consider another ethical question that research can inform but not answer: is SpongeBob SquarePants immoral? In 2012, a Ukrainian government commission began reviewing that cartoon show in response to complaints by a right-wing religious group that its depiction of depraved behaviors—such as SpongeBob’s regular practice of holding his male sidekick Patrick’s hand—amounted to the “promotion of homosexuality” (Marson 2012). (Before the government body was disbanded in 2015, the National Expert Commission of Ukraine on the Protection of Public Morality evaluated media to ensure television shows and other content adhered to the country’s morality laws regarding pornography and other controversial issues.) The agency called a special session to discuss SpongeBob and other suspect kids’ shows, though ultimately the eponymous sponge and his starfish companion stayed on Ukrainian TV. A decade earlier, SpongeBob had also drawn the ire of U.S. conservative groups for appearing with other popular cartoon characters in a music video intended to teach children about multiculturalism—which the advocacy group Focus on the Family said was “pro-homosexual” and served as an “insidious means” of “manipulating and potentially brainwashing kids” (Kirkpatrick 2005).

SpongeBob SquarePants and Patrick Star hold hands while smiling.

Can research answer the question of whether SpongeBob SquarePants is immoral? No, because questions of morality are ethical, not empirical. Your family members and pundits on TV can rant about sponge creatures all they want, and they can make better or worse moral arguments for their positions, but this is not a question a social scientist should build a study around. That said, we sociologists could certainly choose to study the public opinions and cultural meanings that surround a popular show like SpongeBob SquarePants . We could conduct experiments measuring the detrimental effects that watching the show has on children’s behavior. We could even use surveys to find out precisely how many people in the United States find SpongeBob and/or Patrick repugnant. But sadly, we could not settle the question of whether SpongeBob is indeed morally reprehensible, given that it is not an empirical question.

As you start designing your study, your choice of a particular empirical question will also be influenced by your study’s general purpose. There are three approaches that a research study will typically take: exploration , description , or explanation . These are not mutually exclusive categories, and a study may fall into multiple categories.

Exploratory research is often conducted in new areas of inquiry, where the goals of the research are: (1) to scope out the magnitude or extent of a particular phenomenon; (2) to generate some initial ideas or hunches about that phenomenon; or (3) to test the feasibility of undertaking a more extensive study. For instance, if the citizens of a country are generally dissatisfied with their government’s policies during an economic recession, sociologists could create and implement new surveys to measure the extent of that dissatisfaction and probe for possible causes of it, such as anxieties about unemployment, inflation, or higher taxes. This research may not lead to a very accurate understanding of the target problem, but it may be worthwhile nonetheless in order to get a preliminary sense of its nature and extent, serving as a stepping stone to more in-depth research.

Descriptive research is directed at making careful observations and detailed documentation of a phenomenon of interest. Because these observations follow the scientific method, they hopefully are more accurate than casual observations by untrained people. Much exploratory research overlaps with descriptive research: we often want to describe the magnitude of an emerging problem as a starting point in understanding it. Yet descriptive research is also helpful to conduct on an ongoing basis, and it can involve well-studied topics.

A common type of descriptive research is the work of government agencies to tabulate statistics about the population. In the United States, for example, the Bureau of Labor Statistics uses survey questions to estimate employment by sector every month. The U.S. Census Bureau regularly conducts demographic surveys that allow policymakers and social scientists to track the growth of a wide range of racial and ethnic groups over many years. In general, government agencies, corporations, nonprofits, and other organizations are in great need of such descriptive research so that they understand the circumstances that their citizens, clients, and members are experiencing. They can use these assessments to create new programs or policies to meet people’s needs or preferences. For that reason, if you decide to use your sociological research skills in a nonacademic setting (as described in Chapter 2: Using Sociology in Everyday Life ), you will likely be doing a lot of descriptive research.

That said, descriptive research is also a large component of many studies that academic sociologists do. For example, a sociologist’s ethnographic study of gang activities among adolescent youth in urban areas might entail detailed observations of the children’s activities. A study of religious practices in immigrant communities might chronicle the evolution of those practices over time. In conducting this descriptive research, sociologists are gathering essential information about what is actually going on in the social spaces they observe.

Explanatory research seeks explanations of observed behaviors, problems, or other phenomena. You might think of the difference between descriptive and explanatory research in this way: while the former seeks answers to basic “what,” “where,” “who,” and “when” types of questions, the latter examines questions that are more complex—whether or not one concept affects another, and “why” and “how” those concepts are related. Put another way, explanatory research attempts to “connect the dots” in research, by identifying certain important factors and showing how they lead to specific outcomes. Let’s consider the hypothetical studies we discussed at the end of the last paragraph in this light. For an explanatory study about urban gangs, sociologists might seek to understand the reasons that adolescent youth in urban areas get involved with gangs. For an explanatory study of immigrant religious practices, researchers might examine why these practices evolve in the ways they do within particular local or national contexts.

Two heavily tattooed men standing in the street and baring their forearms.

Most studies you read in the academic literature will be explanatory. Why is that? Explanatory research tries to identify causal relationships that are generalizable across space and time. That means the findings of such research should matter to many people: because we’re learning something fundamental about the relationships between the concepts we’re interested in, our conclusions aren’t limited to a one-off situation or scenario. It also means our findings are actionable: because we know what causes what, we can act individually or collectively to promote, discourage, or alter the phenomenon we’re studying. In other words, explanatory research gives us a better sense of how and why society operates the way it does, rather than just describing what particular aspects of society look like.

Arriving at compelling explanations for social phenomena requires especially strong theoretical and empirical skills. You need to have a sophisticated understanding of how a social process operates and rule out any alternative stories, and you need to collect empirically sound data and rigorously analyze it. For these reasons, sociologists often see explanatory research as a “higher” form of research, one that is exceedingly challenging to do well. At the same time, they will frequently engage in some amount of exploratory and descriptive research for any given study, particularly during its initial phases. Indeed, these other approaches can be especially important in helping us understand a relatively new or hard-to-study phenomenon: without good descriptive research to draw from, any theorizing we do will be built on shaky empirical foundations.

Deciding on the primary purpose of your research will shape the study you ultimately propose and conduct. If you are doing academic work, your instructor or advisor may push you to be less “descriptive” in your approach, and to focus more on seeking out explanations for what you observe. If you are studying a topic that so far has generated only a small amount of literature, however, you may very well want to conduct exploratory research to generate plausible theories, or descriptive research to understand the scale or characteristics of a particular phenomenon.

The overall purpose of your research will also inform the research questions that you pose. Probably the easiest questions to think of are descriptive research questions. For example, “What is the average student debt load of college graduates?” is a descriptive question—and an important one. In this case, you aren’t trying to identify a causal relationship. You’re simply trying to describe how much debt students carry. When you seek to answer a descriptive research question like this one, you might find yourself generating descriptive statistics —counting the number of instances of a phenomenon, or determining an average, median, or percentage. You can also pursue descriptive research questions using qualitative methods. For instance, you might conduct in-depth interviews or focus groups to gauge the public’s view of student debt, describing the range of opinions on that subject.

In the next section, we’ll focus on explanatory research questions. We will detail one strategy for developing questions based on whether your study is using quantitative methods or qualitative methods. We’ll also connect those two types of research questions to two kinds of empirical analysis—deduction and induction.

Key Takeaways

Empirical questions can be answered through the gathering and analyzing of data. Normative questions have to do with people’s moral values and opinions and can only be informed, but not answered, through empirical research.
Exploratory research focuses on tentatively understanding new and emerging phenomena by gathering details and formulating plausible theories. Descriptive research involves a careful measurement of what a phenomenon looks like. Explanatory research tries to understand whether and to what extent two concepts are causally related, and how and why they are related.
Descriptive questions are helpful for assessing current conditions for policy implementation and other purposes, but they do not investigate causal relationships between variables, which social scientists are often interested in.

The Craft of Sociological Research by Victor Tan Chen; Gabriela León-Pérez; Julie Honnold; and Volkan Aytar is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Exploring Fascinating Sociology Research Topics: A Comprehensive Guide

Are you a student with a keen interest in understanding society and its complex dynamics? Look no further than sociology research!

Sociology offers a captivating exploration of human social behavior, relationships, and institutions.

In this blog post, we will dive into the world of sociology research topics, guiding you through the elements of sociology research, where to find compelling topics, and providing a curated list of 40+ intriguing research ideas.

We will also highlight the significance of selecting the right topic and offer tips to ensure the success of your sociology research endeavors. So, let’s embark on this enlightening journey together!

What is Sociology?

Table of Contents

Sociology is the scientific study of society, human social interactions, and social institutions. It seeks to understand how individuals and groups shape and are shaped by social structures, norms, and values. By employing various research methods, sociologists examine topics such as social inequality, family dynamics, cultural practices, and political systems.

Elements of Sociology Research

To conduct effective sociology research, several key elements come into play:

a) Research Question

Formulating a clear and focused research question is essential. It serves as the foundation for your study and guides the entire research process.

b) Literature Review

A comprehensive literature review involves exploring scholarly work related to your research topic. This step helps you understand the current state of knowledge, identify research gaps, and refine your research question.

c) Research Design

Choosing the appropriate research design is crucial. Common methodologies in sociology research include surveys, interviews, observations, experiments, and content analysis. Each method has its strengths and limitations. Therefore, select the one that aligns best with your research goals.

d) Data Collection

Collecting reliable and valid data is vital for meaningful research. Depending on your research design, data collection methods can include surveys, interviews, focus groups, or analyzing existing datasets. Ensure ethical considerations are adhered to throughout the process.

e) Data Analysis

Once you have gathered your data, the next step is to analyze it. Statistical software, qualitative coding techniques, and thematic analysis can assist in uncovering patterns, themes, and relationships within the data.

f) Findings and Conclusions

Interpreting your research findings and drawing meaningful conclusions is the culmination of your efforts. This stage allows you to contribute to the existing body of sociological knowledge and generate new insights.

Where to Find Sociology Research Topics:

Finding the right research topic can be a stimulating yet challenging task. Here are some avenues to explore:

a) Academic Journals and Publications

Sociology journals such as the American Sociological Review, Social Forces, and Sociology Compass often publish cutting-edge research and can inspire ideas for your own work.

b) Research Databases

Online databases like JSTOR, Google Scholar, and Social Science Research Network (SSRN) provide access to a vast collection of academic articles, dissertations, and conference papers, allowing you to explore a wide range of topics.

c) Sociological Associations and Conferences

Engaging with professional sociological associations and attending conferences can expose you to the latest research trends and provide networking opportunities with scholars in the field.

d) Sociological Research Centers and Institutes

Many universities and research institutions have dedicated centers or institutes that focus on sociological research. Exploring their websites can lead to interesting topics and ongoing projects.

40+ Sociology Research Topics For Students In 2023

Here are 40+ sociology research topics for students in 2023:

1. Gender Inequality In The Workplace

Explore the causes, consequences, and potential solutions for gender disparities in employment.

2. The Influence Of Cultural Norms On Marriage And Family Dynamics

Examine how cultural norms shape marriage and family structures, roles, and expectations.

3. The Sociology Of Crime And Deviance

Investigate theories and patterns of criminal behavior and social responses to deviant actions.

4. Social Mobility And Class Dynamics

Analyze the factors that contribute to social mobility and class stratification in society.

5. Racism And Discrimination

Examine the various forms of racism and discrimination prevalent in society and their impacts on individuals and communities.

6. Social Movements And Activism

Explore the dynamics of social movements, their goals, strategies, and impact on social change.

7. Immigration and social integration

Investigate the experiences of immigrants in the process of social integration and the challenges they face.

8. Education And Social Inequality

Examine the relationship between education and social inequality, including access, quality, and outcomes.

9. Health Disparities And Social Determinants Of Health

Explore the social factors that influence health outcomes and contribute to health disparities.

10. Aging And Society

Investigate the social, cultural, and economic aspects of aging and its impact on individuals and communities.

11. Environmental Sociology

Analyze the social dimensions of environmental issues, such as climate change, pollution, and sustainability.

12. Media Representation And Stereotypes

Examine how media shapes perceptions, reinforces stereotypes, and influences social attitudes.

13. Youth Culture And Identity

Explore the formation of youth cultures, subcultures, and the construction of youth identities.

14. Social Networks And Social Capital

Investigate the role of social networks and social capital in individual well-being and social integration.

15. Religion And Society

Analyze the interactions between religion, culture, and social institutions, and their impacts on society.

16. Globalization and its effects

Examine the social, cultural, and economic consequences of globalization on individuals and societies.

17. Social Inequality And Access To Healthcare

Investigate the relationship between social inequality and access to healthcare services.

18. Political Sociology

Analyze the dynamics of power, governance, and political systems in society.

19. Urbanization And Urban Sociology

Explore the social, economic, and environmental impacts of urbanization on communities and individuals.

20. Socialization And Identity Formation

Investigate how individuals acquire social norms, values, and identities through socialization processes.

21. Mental Health And Society

Examine the social factors influencing mental health, stigma, and access to mental health services.

22. Family Structures And Dynamics

Analyze changing family structures, roles, and functions in contemporary society.

23. Social Support Systems And Well-Being

Investigate the role of social support networks in promoting individual well-being and resilience.

24. Technology And Society

Examine the social implications of technological advancements, such as artificial intelligence, automation, and privacy concerns.

25. Social Movements and LGBTQ+Rights

Explore the role of social movements in advancing LGBTQ+ rights and fostering inclusivity.

26. Poverty And Social Welfare

Analyze the causes and consequences of poverty and the effectiveness of social welfare programs.

27. Social Construction Of Gender

Investigate how society constructs and perpetuates gender roles, norms, and expectations.

28. Disability And Society

Examine the social barriers faced by individuals with disabilities and the efforts towards inclusion and accessibility.

29. Social Capital And Community Development

Explore the role of social capital in community development, collective action, and resilience.

30. Media Effects On Body Image And Self-Esteem

Investigate the influence of media portrayals of beauty standards on body image dissatisfaction and self-esteem issues.

31. Political Polarization And Social Divisions

Analyze the factors contributing to political polarization and its impact on social cohesion and divisions.

32. Social Movements And Environmental Activism

Explore the role of social movements in promoting environmental awareness and activism.

32. Youth Unemployment And Its Consequences

Investigate the causes and consequences of youth unemployment on individuals and society.

33. Social Media And Political Engagement

Examine the influence of social media on political participation, activism, and engagement.

34. Cultural Assimilation And Multiculturalism

Analyze the challenges and benefits of cultural assimilation and multiculturalism in diverse societies.

35. Social Entrepreneurship And Social Innovation

Explore the role of social entrepreneurship in addressing social issues and driving positive change.

36. Body Modification And Identity

Investigate the social and cultural aspects of body modification practices, such as tattoos, piercings, and cosmetic surgeries.

37. Socialization And Gender Roles

Examine how socialization processes contribute to the formation and perpetuation of gender roles and expectations.

38. Religion And Social Cohesion

Analyze the role of religion in fostering social cohesion, community building, and moral values.

39. Intersectionality and social justice

Explore the concept of intersectionality and its implications for understanding and addressing social inequalities.

40. Social Stigma And Marginalized Communities

Investigate the impact of social stigma on marginalized communities and strategies for combating stigma.

41. Technology Addiction And Its Social Consequences

Examine the societal implications of technology addiction, such as excessive internet use and smartphone dependency.

42. Global Migration And Refugee Crises

Analyze the social, economic, and political impacts of global migration and refugee crises.

43. Social Capital And Economic Development

Investigate the role of social capital in promoting economic development and reducing poverty.

44. Education And Social Mobility

Explore the relationship between education access, quality, and its impact on social mobility.

45. Social Inequalities In Healthcare Access

Analyze the social factors contributing to disparities in healthcare access and outcomes.

46. Socialization And Media Influence On Youth

Investigate how media influences the socialization process and impacts the behavior and attitudes of young people.

47. Social Entrepreneurship And Sustainable Development

Explore how social entrepreneurship contributes to sustainable development and social innovation.

48. Social Movements And Racial Justice

Analyze the role of social movements in addressing systemic racism, promoting racial justice, and equality.

Remember, these topics are just starting points, and you can further refine them based on your interests and research goals. Good luck with your sociology research!

Significance of Choosing the Right Sociology Research Topics

Here are some significance of choosing the right sociology research topics :

1. Relevance and Contribution

Choosing a relevant research topic allows you to address important social issues and contribute to the existing body of sociological knowledge. It enables you to explore topics that have practical implications and potential for societal impact.

2. Personal Interest and Motivation

When you select a sociology research topic that aligns with your personal interests and passions, you are more likely to stay motivated and engaged throughout the research process. Your enthusiasm for the topic will fuel your commitment and drive to produce high-quality research.

3. Academic and Professional Growth

Engaging in research on the right sociology topics provides opportunities for academic and professional growth. It allows you to deepen your understanding of sociological theories, research methods, and analytical skills, enhancing your expertise in the field.

4. Student Engagement and Learning

For students, choosing interesting and relevant sociology research topics enhances the learning experience. It encourages active engagement with the subject matter, fosters critical thinking, and promotes a deeper understanding of social dynamics and complexities.

5. Contribution to Societal Debates

Sociology research has the potential to inform and shape public discourse on important social issues. By selecting the right topics, you can shed light on social inequalities, challenge dominant narratives, and contribute to informed discussions on topics such as racism, gender inequality, poverty, and more.

6. Practical Applications

Research topics that address practical societal challenges offer opportunities for real-world applications. The insights gained from your research can be used to develop interventions, policies, and programs aimed at addressing social issues and promoting positive social change.

7. Career Opportunities

Choosing the right sociology research topics can open doors to various career opportunities. Employers in fields such as social research, policy analysis, advocacy, and social services value individuals with a strong research background and expertise in relevant sociological issues.

8. Networking and Collaboration

Engaging in research on relevant sociology topics allows you to connect with other researchers, scholars, and professionals in the field. This networking can lead to collaborations, knowledge sharing, and exposure to different perspectives and research approaches.

9. Personal Growth and Empathy

Sociology research often involves studying and understanding diverse social groups and their experiences. This process fosters empathy, cultural sensitivity, and a broader worldview, contributing to personal growth and a deeper understanding of human societies.

10. Potential for Publication and Recognition

Selecting the right sociology research topics increases the likelihood of producing impactful and publishable research. It enhances your chances of disseminating your work through academic journals, conferences, and other platforms, gaining recognition within the scholarly community.

Statistics Research Topics
Sociology Project Topics

Tips to Making Your Sociology Research Successful

When embarking on a sociology research journey, there are several tips to ensure your research is successful. Here are some key tips to consider:

1. Choose a Clear and Focused Research Question

Start by formulating a clear and focused research question. A well-defined research question will guide your entire research process and provide a framework for your study.

2.Conduct a Comprehensive Literature Review

Before diving into your research, conduct a thorough literature review. Familiarize yourself with existing scholarly work on the topic to understand the current state of knowledge, identify research gaps, and build upon previous research.

3. Select Appropriate Research Methods

Choose the research methods that align with your research question and objectives. Consider qualitative, quantitative, or mixed methods approaches based on the nature of your research topic and the data you need to collect.

4. Collect Reliable and Valid Data

Ensure your data collection methods are robust and reliable. Depending on your research design, employ techniques such as surveys, interviews, observations, or content analysis. Take measures to ensure the validity and reliability of your data.

5. Analyze Data Effectively

Once you have collected your data, analyze it using appropriate analytical techniques. Depending on your research methods, use statistical analysis software, qualitative coding, or thematic analysis to derive meaningful insights from your data.

6. Remain Ethical

Adhere to ethical guidelines throughout your research process. Obtain informed consent from participants, maintain confidentiality, and ensure the privacy and anonymity of individuals involved. Respect ethical considerations when working with sensitive topics or vulnerable populations.

7. Organize and Manage Your Research

Establish a system to organize and manage your research materials effectively. Keep track of references, data, and research notes to facilitate easy retrieval and citation.

8. Seek Guidance and Feedback

Seek guidance from your professors, mentors, or peers who have expertise in sociology or your specific research area. They can provide valuable insights, offer feedback on your work, and help you refine your research.

9. Stay Organized and Manage Time Wisely

Develop a research plan and timeline to ensure you allocate sufficient time for each research phase. Break your research project into smaller, manageable tasks, set deadlines, and stay organized to avoid unnecessary stress and last-minute rushes.

10. Revise, Edit, and Proofread

Take the time to revise, edit, and proofread your research work thoroughly. Pay attention to clarity, coherence, and logical flow in your writing. Ensure proper formatting, citation, and adherence to any specific guidelines or requirements.

11. Embrace Collaboration and Networking

Engage in discussions and collaborations with fellow researchers, scholars, and professionals in the field. Attend conferences, workshops, and seminars to share your research, gain feedback, and expand your network.

12. Stay Updated with Current Research

Continuously update your knowledge by reading current research in sociology. Stay informed about the latest theories, methodologies, and debates within the field. This will help you position your research within the broader context of sociological scholarship.

13. Communicate Your Research Findings Effectively

Lastly, communicate your research findings effectively through well-written research papers , presentations, or other appropriate mediums. Tailor your communication to your target audience, whether it be fellow researchers, policymakers, or the general public.

By following these tips, you can enhance the success of your sociology research, contribute to the field, and make a meaningful impact with your findings. Good luck with your research endeavors!

Conclusion

In conclusion, conducting successful sociology research requires careful planning, meticulous execution, and a passion for understanding and addressing social issues. By following the tips outlined above, you can maximize the impact and quality of your research.

A well-defined research question sets the direction for your research journey, guiding your efforts and ensuring a focused approach.

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Sociology Research Guide

Source Selection & Evaluation

Characteristics of a Research Question

Topic selection, topic verification.

Search Tips & Strategies
Online Sources
Data & Statistics
Citing Sources [opens a new window] This link opens in a new window

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Research questions have a few characteristics.

They're open-ended . (They can't be answered with a simple yes or no response.)
They're often measurable through quantitative data or qualitative measures.
They summarize the issue/topic being researched.
They may take a fresh look at an issue or try to solve a problem.

In addition, research questions may . . .

answer how or why questions.
fit within a cause/effect structure.
have a pro/con format.
introduce an argument that is then supported with evidence .

Topic selection is the process you use to choose your topic. This is the more creative side of topic development. There are several steps to this process.

Brainstorming. Start a list of topics that interest you and are within the guidelines of the assignment. They could be personal, professional, or academic interests. Researching something that interests you is much more enjoyable and will keep you interested in the research process. Write down related words or phrases. These will be useful at the research stage.
Reshaping the topic. Sometimes you'll choose a topic that's either too narrow or too broad. Find out ways to broaden or narrow the topic so that it's a better size to fit your research assignment. This is where Wikipedia and generic Google searches are okay. You can use those sites to get other ideas of how your topic idea may work. Perform some simple searches to see what information is out there. (Just be sure not to cite Wikipedia or Google.)
Looking at the body of research. Once you have a topic that you think is a good size, take a look at the body of research that's available for the topic. Check in catalogs and databases. Look at reputable websites. You want to be sure that your topic has an adequate amount of research before you invest too much time into the idea.
Revising. Throughout this process, be prepared to revise your topic. Don't think that you have to keep the same topic that you started with. Topic revision happens all the time. In fact, we often develop better topics as a result of this revision!

Topic verification is the process you use to confirm your topic is viable for research. This is the more technical side of topic development. There are also several steps to this process.

Using search strategies. Do some experimental searching in the databases using search strategies . Try different combinations to see what you find. Use your notes from your brainstorming to search for different synonyms or phrases.
Locating relevant and reliable information. At this stage, you want to see if you can find both a good quality and good quantity of sources. You don't need to read the entirety of the sources right now. Just read their abstracts and identifying information. Confirm that the sources you find support each other. Double-check the authority of the authors. This is the source evaluation stage.
Verifying information. Once you've confirmed that the sources are reliable and relevant, decide whether or not you can verify the information in the sources. If your sources corrobate each other, you have a good topic. In fact, even if they dispute each other, that is sometimes okay. It just depends on your topic's goal. However, if you cannot verify the reliability of any of your sources' information, then you may need to start over again with a new topic idea.
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Last Updated: Dec 7, 2023 11:04 AM
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2.2 Research Methods

Learning objectives.

By the end of this section, you should be able to:

Recall the 6 Steps of the Scientific Method
Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary data analysis.
Explain the appropriateness of specific research approaches for specific topics.

Sociologists examine the social world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study. Planning the research design is a key step in any sociological study. Sociologists generally choose from widely used methods of social investigation: primary source data collection such as survey, participant observation, ethnography, case study, unobtrusive observations, experiment, and secondary data analysis , or use of existing sources. Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use. When you are conducting research think about the best way to gather or obtain knowledge about your topic, think of yourself as an architect. An architect needs a blueprint to build a house, as a sociologist your blueprint is your research design including your data collection method.

When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher wouldn’t stroll into a crime-ridden neighborhood at midnight, calling out, “Any gang members around?”

Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviors, early education, or the Ku Klux Klan. Researchers can’t just stroll into prisons, kindergarten classrooms, or Klan meetings and unobtrusively observe behaviors or attract attention. In situations like these, other methods are needed. Researchers choose methods that best suit their study topics, protect research participants or subjects, and that fit with their overall approaches to research.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviors and opinions, often in the form of a questionnaire or an interview. The survey is one of the most widely used scientific research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point, most people in the United States respond to some type of survey. The 2020 U.S. Census is an excellent example of a large-scale survey intended to gather sociological data. Since 1790, United States has conducted a survey consisting of six questions to received demographical data pertaining to residents. The questions pertain to the demographics of the residents who live in the United States. Currently, the Census is received by residents in the United Stated and five territories and consists of 12 questions.

Not all surveys are considered sociological research, however, and many surveys people commonly encounter focus on identifying marketing needs and strategies rather than testing a hypothesis or contributing to social science knowledge. Questions such as, “How many hot dogs do you eat in a month?” or “Were the staff helpful?” are not usually designed as scientific research. The Nielsen Ratings determine the popularity of television programming through scientific market research. However, polls conducted by television programs such as American Idol or So You Think You Can Dance cannot be generalized, because they are administered to an unrepresentative population, a specific show’s audience. You might receive polls through your cell phones or emails, from grocery stores, restaurants, and retail stores. They often provide you incentives for completing the survey.

Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel, think, and act—or at least how they say they feel, think, and act. Surveys can track preferences for presidential candidates or reported individual behaviors (such as sleeping, driving, or texting habits) or information such as employment status, income, and education levels.

A survey targets a specific population , people who are the focus of a study, such as college athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes. Most researchers choose to survey a small sector of the population, or a sample , a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. As a result, a Gallup Poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people.

After selecting subjects, the researcher develops a specific plan to ask questions and record responses. It is important to inform subjects of the nature and purpose of the survey up front. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument, which is a means of gathering the information.

A common instrument is a questionnaire. Subjects often answer a series of closed-ended questions . The researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question. This kind of questionnaire collects quantitative data —data in numerical form that can be counted and statistically analyzed. Just count up the number of “yes” and “no” responses or correct answers, and chart them into percentages.

Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” or checkbox options. These types of inquiries use open-ended questions that require short essay responses. Participants willing to take the time to write those answers might convey personal religious beliefs, political views, goals, or morals. The answers are subjective and vary from person to person. How do you plan to use your college education?

Some topics that investigate internal thought processes are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of personal explanation is qualitative data —conveyed through words. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of in-depth material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and it is a way of conducting surveys on a topic. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly.

Questions such as “How does society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. The researcher will also benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Surveys often collect both quantitative and qualitative data. For example, a researcher interviewing people who are incarcerated might receive quantitative data, such as demographics – race, age, sex, that can be analyzed statistically. For example, the researcher might discover that 20 percent of incarcerated people are above the age of 50. The researcher might also collect qualitative data, such as why people take advantage of educational opportunities during their sentence and other explanatory information.

The survey can be carried out online, over the phone, by mail, or face-to-face. When researchers collect data outside a laboratory, library, or workplace setting, they are conducting field research, which is our next topic.

Field Research

The work of sociology rarely happens in limited, confined spaces. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In field work, the sociologists, rather than the subjects, are the ones out of their element.

The researcher interacts with or observes people and gathers data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or the DMV, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviors in that setting. Field work is optimal for observing how people think and behave. It seeks to understand why they behave that way. However, researchers may struggle to narrow down cause and effect when there are so many variables floating around in a natural environment. And while field research looks for correlation, its small sample size does not allow for establishing a causal relationship between two variables. Indeed, much of the data gathered in sociology do not identify a cause and effect but a correlation .

Sociology in the Real World

Beyoncé and lady gaga as sociological subjects.

Sociologists have studied Lady Gaga and Beyoncé and their impact on music, movies, social media, fan participation, and social equality. In their studies, researchers have used several research methods including secondary analysis, participant observation, and surveys from concert participants.

In their study, Click, Lee & Holiday (2013) interviewed 45 Lady Gaga fans who utilized social media to communicate with the artist. These fans viewed Lady Gaga as a mirror of themselves and a source of inspiration. Like her, they embrace not being a part of mainstream culture. Many of Lady Gaga’s fans are members of the LGBTQ community. They see the “song “Born This Way” as a rallying cry and answer her calls for “Paws Up” with a physical expression of solidarity—outstretched arms and ﬁngers bent and curled to resemble monster claws.”

Sascha Buchanan (2019) made use of participant observation to study the relationship between two fan groups, that of Beyoncé and that of Rihanna. She observed award shows sponsored by iHeartRadio, MTV EMA, and BET that pit one group against another as they competed for Best Fan Army, Biggest Fans, and FANdemonium. Buchanan argues that the media thus sustains a myth of rivalry between the two most commercially successful Black women vocal artists.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see whether anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a writer, or a sociologist, will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers experience a specific aspect of social life. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behavior. A researcher might work as a waitress in a diner, experience homelessness for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in analyzing data and generating results.

In a study of small towns in the United States conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in U.S. towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised the purpose of their study.

This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd & Lynd, 1929).

Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book and describe what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study . To her surprise, her editor responded, Why don’t you do it?

That’s how Ehrenreich found herself joining the ranks of the working class. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter.

She discovered the obvious, that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle and upper-class people never think about. She witnessed firsthand the treatment of working class employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

The book she wrote upon her return to her real life as a well-paid writer, has been widely read and used in many college classrooms.

Ethnography

Ethnography is the immersion of the researcher in the natural setting of an entire social community to observe and experience their everyday life and culture. The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a social group.

An ethnographic study might observe, for example, a small U.S. fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or an amusement park. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible.

A sociologist studying a tribe in the Amazon might watch the way villagers go about their daily lives and then write a paper about it. To observe a spiritual retreat center, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record data, and collate the material into results.

Institutional Ethnography

Institutional ethnography is an extension of basic ethnographic research principles that focuses intentionally on everyday concrete social relationships. Developed by Canadian sociologist Dorothy E. Smith (1990), institutional ethnography is often considered a feminist-inspired approach to social analysis and primarily considers women’s experiences within male- dominated societies and power structures. Smith’s work is seen to challenge sociology’s exclusion of women, both academically and in the study of women’s lives (Fenstermaker, n.d.).

Historically, social science research tended to objectify women and ignore their experiences except as viewed from the male perspective. Modern feminists note that describing women, and other marginalized groups, as subordinates helps those in authority maintain their own dominant positions (Social Sciences and Humanities Research Council of Canada n.d.). Smith’s three major works explored what she called “the conceptual practices of power” and are still considered seminal works in feminist theory and ethnography (Fensternmaker n.d.).

Sociological Research

The making of middletown: a study in modern u.s. culture.

In 1924, a young married couple named Robert and Helen Lynd undertook an unprecedented ethnography: to apply sociological methods to the study of one U.S. city in order to discover what “ordinary” people in the United States did and believed. Choosing Muncie, Indiana (population about 30,000) as their subject, they moved to the small town and lived there for eighteen months.

Ethnographers had been examining other cultures for decades—groups considered minorities or outsiders—like gangs, immigrants, and the poor. But no one had studied the so-called average American.

Recording interviews and using surveys to gather data, the Lynds objectively described what they observed. Researching existing sources, they compared Muncie in 1890 to the Muncie they observed in 1924. Most Muncie adults, they found, had grown up on farms but now lived in homes inside the city. As a result, the Lynds focused their study on the impact of industrialization and urbanization.

They observed that Muncie was divided into business and working class groups. They defined business class as dealing with abstract concepts and symbols, while working class people used tools to create concrete objects. The two classes led different lives with different goals and hopes. However, the Lynds observed, mass production offered both classes the same amenities. Like wealthy families, the working class was now able to own radios, cars, washing machines, telephones, vacuum cleaners, and refrigerators. This was an emerging material reality of the 1920s.

As the Lynds worked, they divided their manuscript into six chapters: Getting a Living, Making a Home, Training the Young, Using Leisure, Engaging in Religious Practices, and Engaging in Community Activities.

When the study was completed, the Lynds encountered a big problem. The Rockefeller Foundation, which had commissioned the book, claimed it was useless and refused to publish it. The Lynds asked if they could seek a publisher themselves.

Middletown: A Study in Modern American Culture was not only published in 1929 but also became an instant bestseller, a status unheard of for a sociological study. The book sold out six printings in its first year of publication, and has never gone out of print (Caplow, Hicks, & Wattenberg. 2000).

Nothing like it had ever been done before. Middletown was reviewed on the front page of the New York Times. Readers in the 1920s and 1930s identified with the citizens of Muncie, Indiana, but they were equally fascinated by the sociological methods and the use of scientific data to define ordinary people in the United States. The book was proof that social data was important—and interesting—to the U.S. public.

Researchers might use this method to study a single case of a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that while offering depth on a topic, it does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can contribute tremendous insight. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, which are elements crucial to a “civilized” child’s development. These children mimic the behaviors and movements of animals, and often invent their own language. There are only about one hundred cases of “feral children” in the world.

As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” growth and nurturing. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject.

At age three, a Ukranian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, and she ate raw meat and scraps. Five years later, a neighbor called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviors, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2011). Case studies like this offer a way for sociologists to collect data that may not be obtained by any other method.

Experiments

You have probably tested some of your own personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis.

One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach.

There are two main types of experiments: lab-based experiments and natural or field experiments. In a lab setting, the research can be controlled so that more data can be recorded in a limited amount of time. In a natural or field- based experiment, the time it takes to gather the data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher.

As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens (cause), then another particular thing will result (effect). To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables.

Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group. The experimental group is exposed to the independent variable(s) and the control group is not. To test the benefits of tutoring, for example, the sociologist might provide tutoring to the experimental group of students but not to the control group. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record of a student, for example.

And if a researcher told the students they would be observed as part of a study on measuring the effectiveness of tutoring, the students might not behave naturally. This is called the Hawthorne effect —which occurs when people change their behavior because they know they are being watched as part of a study. The Hawthorne effect is unavoidable in some research studies because sociologists have to make the purpose of the study known. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985).

A real-life example will help illustrate the process. In 1971, Frances Heussenstamm, a sociology professor at California State University at Los Angeles, had a theory about police prejudice. To test her theory, she conducted research. She chose fifteen students from three ethnic backgrounds: Black, White, and Hispanic. She chose students who routinely drove to and from campus along Los Angeles freeway routes, and who had had perfect driving records for longer than a year.

Next, she placed a Black Panther bumper sticker on each car. That sticker, a representation of a social value, was the independent variable. In the 1970s, the Black Panthers were a revolutionary group actively fighting racism. Heussenstamm asked the students to follow their normal driving patterns. She wanted to see whether seeming support for the Black Panthers would change how these good drivers were treated by the police patrolling the highways. The dependent variable would be the number of traffic stops/citations.

The first arrest, for an incorrect lane change, was made two hours after the experiment began. One participant was pulled over three times in three days. He quit the study. After seventeen days, the fifteen drivers had collected a total of thirty-three traffic citations. The research was halted. The funding to pay traffic fines had run out, and so had the enthusiasm of the participants (Heussenstamm, 1971).

Secondary Data Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data analysis . Secondary data does not result from firsthand research collected from primary sources, but are the already completed work of other researchers or data collected by an agency or organization. Sociologists might study works written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines, or organizational data from any period in history.

Using available information not only saves time and money but can also add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behavior and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or social media.

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like the U.S. Bureau of Labor Statistics or the World Health Organization (WHO), publish studies with findings that are useful to sociologists. A public statistic like the foreclosure rate might be useful for studying the effects of a recession. A racial demographic profile might be compared with data on education funding to examine the resources accessible by different groups.

One of the advantages of secondary data like old movies or WHO statistics is that it is nonreactive research (or unobtrusive research), meaning that it does not involve direct contact with subjects and will not alter or influence people’s behaviors. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process.

Using available data does have its challenges. Public records are not always easy to access. A researcher will need to do some legwork to track them down and gain access to records. To guide the search through a vast library of materials and avoid wasting time reading unrelated sources, sociologists employ content analysis , applying a systematic approach to record and value information gleaned from secondary data as they relate to the study at hand.

Also, in some cases, there is no way to verify the accuracy of existing data. It is easy to count how many drunk drivers, for example, are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not survey the topic from the precise angle the researcher seeks. For example, the average salaries paid to professors at a public school is public record. But these figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they’ve been teaching.

When conducting content analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, when Robert S. Lynd and Helen Merrell Lynd gathered research in the 1920s, attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal insights about small U.S. communities. Today, it is an illustration of 1920s attitudes and values.

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Sociology 100: Sociological Theory (Van Natta)

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Research is a Process - Overview

Step 1 - Your Research Question

Picking your topic is research (video tutorial), from topic to question (infographic), brainstorming keywords (infographic).

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Coming up with a research question can be challenging, but it's all part of the research process. In some cases, your instructor may give you a topic or in other cases, you may join a lab that is already working on a project with a defined research question, but if you are on your own, this page will give you some guidance.

Part of coming up with a manageable research question is also knowing what your "information need" is. In other words, what kinds of sources do you need to help you answer your question. See the subpage "Article Types" for more info.

Tip: Remember that the research process is non-linear and sometimes messy. You will need to search for and read (or at least skim) some information sources to know if your research question is going to be manageable. Skip to step 4 for some reading tips!

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A research question is a statement that defines what is to be studied. It is the core of the research project, study, or literature review. Your research question focuses the study, determines the methodology, and guides all stages of inquiry, analysis, and reporting.

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8.4: Designing Effective Questions and Questionnaires

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Learning Objectives

Identify the steps one should take in order to write effective survey questions.
Describe some of the ways that survey questions might confuse respondents and how to overcome that possibility.
Recite the two response option guidelines when writing closed-ended questions.
Define fence-sitting and floating.
Describe the steps involved in constructing a well-designed questionnaire.
Discuss why pretesting is important.

To this point we’ve considered several general points about surveys including when to use them, some of their pros and cons, and how often and in what ways to administer surveys. In this section we’ll get more specific and take a look at how to pose understandable questions that will yield useable data and how to present those questions on your questionnaire.

Asking Effective Questions

The first thing you need to do in order to write effective survey questions is identify what exactly it is that you wish to know. As silly as it sounds to state what seems so completely obvious, I can’t stress enough how easy it is to forget to include important questions when designing a survey. Let’s say you want to understand how students at your school made the transition from high school to college. Perhaps you wish to identify which students were comparatively more or less successful in this transition and which factors contributed to students’ success or lack thereof. To understand which factors shaped successful students’ transitions to college, you’ll need to include questions in your survey about all the possible factors that could contribute. Consulting the literature on the topic will certainly help, but you should also take the time to do some brainstorming on your own and to talk with others about what they think may be important in the transition to college. Perhaps time or space limitations won’t allow you to include every single item you’ve come up with, so you’ll also need to think about ranking your questions so that you can be sure to include those that you view as most important.

Although I have stressed the importance of including questions on all topics you view as important to your overall research question, you don’t want to take an everything-but-the-kitchen-sink approach by uncritically including every possible question that occurs to you. Doing so puts an unnecessary burden on your survey respondents. Remember that you have asked your respondents to give you their time and attention and to take care in responding to your questions; show them your respect by only asking questions that you view as important.

Once you’ve identified all the topics about which you’d like to ask questions, you’ll need to actually write those questions. Questions should be as clear and to the point as possible. This is not the time to show off your creative writing skills; a survey is a technical instrument and should be written in a way that is as direct and succinct as possible. As I’ve said, your survey respondents have agreed to give their time and attention to your survey. The best way to show your appreciation for their time is to not waste it. Ensuring that your questions are clear and not overly wordy will go a long way toward showing your respondents the gratitude they deserve.

Related to the point about not wasting respondents’ time, make sure that every question you pose will be relevant to every person you ask to complete it. This means two things: first, that respondents have knowledge about whatever topic you are asking them about, and second, that respondents have experience with whatever events, behaviors, or feelings you are asking them to report. You probably wouldn’t want to ask a sample of 18-year-old respondents, for example, how they would have advised President Reagan to proceed when news of the United States’ sale of weapons to Iran broke in the mid-1980s. For one thing, few 18-year-olds are likely to have any clue about how to advise a president (nor does this 30-something-year-old). Furthermore, the 18-year-olds of today were not even alive during Reagan’s presidency, so they have had no experience with the event about which they are being questioned. In our example of the transition to college, heeding the criterion of relevance would mean that respondents must understand what exactly you mean by “transition to college” if you are going to use that phrase in your survey and that respondents must have actually experienced the transition to college themselves.

If you decide that you do wish to pose some questions about matters with which only a portion of respondents will have had experience, it may be appropriate to introduce a filter question into your survey. A filter question is designed to identify some subset of survey respondents who are asked additional questions that are not relevant to the entire sample. Perhaps in your survey on the transition to college you want to know whether substance use plays any role in students’ transitions. You may ask students how often they drank during their first semester of college. But this assumes that all students drank. Certainly some may have abstained, and it wouldn’t make any sense to ask the nondrinkers how often they drank. Nevertheless, it seems reasonable that drinking frequency may have an impact on someone’s transition to college, so it is probably worth asking this question even if doing so violates the rule of relevance for some respondents. This is just the sort of instance when a filter question would be appropriate. You may pose the question as it is presented in Figure 8.8.

Figure 8.8 Filter Question

There are some ways of asking questions that are bound to confuse a good many survey respondents. Survey researchers should take great care to avoid these kinds of questions. These include questions that pose double negatives, those that use confusing or culturally specific terms, and those that ask more than one question but are posed as a single question. Any time respondents are forced to decipher questions that utilize two forms of negation, confusion is bound to ensue. Taking the previous question about drinking as our example, what if we had instead asked, “Did you not drink during your first semester of college?” A response of no would mean that the respondent did actually drink—he or she did not not drink. This example is obvious, but hopefully it drives home the point to be careful about question wording so that respondents are not asked to decipher double negatives. In general, avoiding negative terms in your question wording will help to increase respondent understanding.Though this is generally true, some researchers argue that negatively worded questions should be integrated with positively worded questions in order to ensure that respondents have actually carefully read each question. See, for example, the following: Vaterlaus, M., & Higgenbotham, B. (2011). Writing survey questions for local program evaluations. Retrieved from http://extension.usu.edu/files/publi..._2011-02pr.pdf

You should also avoid using terms or phrases that may be regionally or culturally specific (unless you are absolutely certain all your respondents come from the region or culture whose terms you are using). When I first moved to Maine from Minnesota, I was totally confused every time I heard someone use the word wicked . This term has totally different meanings across different regions of the country. I’d come from an area that understood the term wicked to be associated with evil. In my new home, however, wicked is used simply to put emphasis on whatever it is that you’re talking about. So if this chapter is extremely interesting to you, if you live in Maine you might say that it is “wicked interesting.” If you hate this chapter and you live in Minnesota, perhaps you’d describe the chapter simply as wicked. I once overheard one student tell another that his new girlfriend was “wicked athletic.” At the time I thought this meant he’d found a woman who used her athleticism for evil purposes. I’ve come to understand, however, that this woman is probably just exceptionally athletic. While wicked may not be a term you’re likely to use in a survey, the point is to be thoughtful and cautious about whatever terminology you do use.

Asking multiple questions as though they are a single question can also be terribly confusing for survey respondents. There’s a specific term for this sort of question; it is called a double-barreled question . Using our example of the transition to college, Figure 8.9shows a double-barreled question.

Figure 8.9 Double-Barreled Question

Do you see what makes the question double-barreled? How would someone respond if they felt their college classes were more demanding but also more boring than their high school classes? Or less demanding but more interesting? Because the question combines “demanding” and “interesting,” there is no way to respond yes to one criterion but no to the other.

Another thing to avoid when constructing survey questions is the problem of social desirability . We all want to look good, right? And we all probably know the politically correct response to a variety of questions whether we agree with the politically correct response or not. In survey research, social desirability refers to the idea that respondents will try to answer questions in a way that will present them in a favorable light. Perhaps we decide that to understand the transition to college, we need to know whether respondents ever cheated on an exam in high school or college. We all know that cheating on exams is generally frowned upon (at least I hope we all know this). So it may be difficult to get people to admit to cheating on a survey. But if you can guarantee respondents’ confidentiality, or even better, their anonymity, chances are much better that they will be honest about having engaged in this socially undesirable behavior. Another way to avoid problems of social desirability is to try to phrase difficult questions in the most benign way possible. Earl Babbie (2010)Babbie, E. (2010). The practice of social research (12th ed.). Belmont, CA: Wadsworth. offers a useful suggestion for helping you do this—simply imagine how you would feel responding to your survey questions. If you would be uncomfortable, chances are others would as well.

Finally, it is important to get feedback on your survey questions from as many people as possible, especially people who are like those in your sample. Now is not the time to be shy. Ask your friends for help, ask your mentors for feedback, ask your family to take a look at your survey as well. The more feedback you can get on your survey questions, the better the chances that you will come up with a set of questions that are understandable to a wide variety of people and, most importantly, to those in your sample.

In sum, in order to pose effective survey questions, researchers should do the following:

Identify what it is they wish to know.
Keep questions clear and succinct.
Make questions relevant to respondents.
Use filter questions when necessary.
Avoid questions that are likely to confuse respondents such as those that use double negatives, use culturally specific terms, or pose more than one question in the form of a single question.
Imagine how they would feel responding to questions.
Get feedback, especially from people who resemble those in the researcher’s sample.

Response Options

While posing clear and understandable questions in your survey is certainly important, so, too, is providing respondents with unambiguous response options . Response options are the answers that you provide to the people taking your survey. Generally respondents will be asked to choose a single (or best) response to each question you pose, though certainly it makes sense in some cases to instruct respondents to choose multiple response options. One caution to keep in mind when accepting multiple responses to a single question, however, is that doing so may add complexity when it comes to tallying and analyzing your survey results.

Offering response options assumes that your questions will be closed-ended questions . In a quantitative written survey, which is the type of survey we’ve been discussing here, chances are good that most if not all your questions will be closed ended. This means that you, the researcher, will provide respondents with a limited set of options for their responses. To write an effective closed-ended question, there are a couple of guidelines worth following. First, be sure that your response options are mutually exclusive . Look back at Figure 8.8, which contains questions about how often and how many drinks respondents consumed. Do you notice that there are no overlapping categories in the response options for these questions? This is another one of those points about question construction that seems fairly obvious but that can be easily overlooked. Response options should also be exhaustive . In other words, every possible response should be covered in the set of response options that you provide. For example, note that in question 10a in Figure 8.8 we have covered all possibilities—those who drank, say, an average of once per month can choose the first response option (“less than one time per week”) while those who drank multiple times a day each day of the week can choose the last response option (“7+”). All the possibilities in between these two extremes are covered by the middle three response options.

Surveys need not be limited to closed-ended questions. Sometimes survey researchers include open-ended questions in their survey instruments as a way to gather additional details from respondents. An open-ended question does not include response options; instead, respondents are asked to reply to the question in their own way, using their own words. These questions are generally used to find out more about a survey participant’s experiences or feelings about whatever they are being asked to report in the survey. If, for example, a survey includes closed-ended questions asking respondents to report on their involvement in extracurricular activities during college, an open-ended question could ask respondents why they participated in those activities or what they gained from their participation. While responses to such questions may also be captured using a closed-ended format, allowing participants to share some of their responses in their own words can make the experience of completing the survey more satisfying to respondents and can also reveal new motivations or explanations that had not occurred to the researcher.

In Section 8.4.1 "Asking Effective Questions" we discussed double-barreled questions, but response options can also be double barreled, and this should be avoided. Figure 8.10 is an example of a question that uses double-barreled response options.

Figure 8.10 Double-Barreled Response Options

Other things to avoid when it comes to response options include fence-sitting and floating. Fence-sitters are respondents who choose neutral response options, even if they have an opinion. This can occur if respondents are given, say, five rank-ordered response options, such as strongly agree, agree, no opinion, disagree, and strongly disagree. Some people will be drawn to respond “no opinion” even if they have an opinion, particularly if their true opinion is the nonsocially desirable opinion. Floaters , on the other hand, are those that choose a substantive answer to a question when really they don’t understand the question or don’t have an opinion. If a respondent is only given four rank-ordered response options, such as strongly agree, agree, disagree, and strongly disagree, those who have no opinion have no choice but to select a response that suggests they have an opinion.

As you can see, floating is the flip side of fence-sitting. Thus the solution to one problem is often the cause of the other. How you decide which approach to take depends on the goals of your research. Sometimes researchers actually want to learn something about people who claim to have no opinion. In this case, allowing for fence-sitting would be necessary. Other times researchers feel confident their respondents will all be familiar with every topic in their survey. In this case, perhaps it is OK to force respondents to choose an opinion. There is no always-correct solution to either problem.

Finally, using a matrix is a nice way of streamlining response options. A matrix is a question type that that lists a set of questions for which the answer categories are all the same. If you have a set of questions for which the response options are the same, it may make sense to create a matrix rather than posing each question and its response options individually. Not only will this save you some space in your survey but it will also help respondents progress through your survey more easily. A sample matrix can be seen in Figure 8.11.

Figure 8.11 Survey Questions Utilizing Matrix Format

Designing Questionnaires

In addition to constructing quality questions and posing clear response options, you’ll also need to think about how to present your written questions and response options to survey respondents. Questions are presented on a questionnaire , the document (either hard copy or online) that contains all your survey questions that respondents read and mark their responses on. Designing questionnaires takes some thought, and in this section we’ll discuss the sorts of things you should think about as you prepare to present your well-constructed survey questions on a questionnaire.

One of the first things to do once you’ve come up with a set of survey questions you feel confident about is to group those questions thematically. In our example of the transition to college, perhaps we’d have a few questions asking about study habits, others focused on friendships, and still others on exercise and eating habits. Those may be the themes around which we organize our questions. Or perhaps it would make more sense to present any questions we had about precollege life and habits and then present a series of questions about life after beginning college. The point here is to be deliberate about how you present your questions to respondents.

Once you have grouped similar questions together, you’ll need to think about the order in which to present those question groups. Most survey researchers agree that it is best to begin a survey with questions that will want to make respondents continue (Babbie, 2010; Dillman, 2000; Neuman, 2003).Babbie, E. (2010). The practice of social research (12th ed.). Belmont, CA: Wadsworth; Dillman, D. A. (2000). Mail and Internet surveys: The tailored design method (2nd ed.). New York, NY: Wiley; Neuman, W. L. (2003). Social research methods: Qualitative and quantitative approaches (5th ed.). Boston, MA: Pearson. In other words, don’t bore respondents, but don’t scare them away either. There’s some disagreement over where on a survey to place demographic questions such as those about a person’s age, gender, and race. On the one hand, placing them at the beginning of the questionnaire may lead respondents to think the survey is boring, unimportant, and not something they want to bother completing. On the other hand, if your survey deals with some very sensitive or difficult topic, such as child sexual abuse or other criminal activity, you don’t want to scare respondents away or shock them by beginning with your most intrusive questions.

In truth, the order in which you present questions on a survey is best determined by the unique characteristics of your research—only you, the researcher, hopefully in consultation with people who are willing to provide you with feedback, can determine how best to order your questions. To do so, think about the unique characteristics of your topic, your questions, and most importantly, your sample. Keeping in mind the characteristics and needs of the people you will ask to complete your survey should help guide you as you determine the most appropriate order in which to present your questions.

You’ll also need to consider the time it will take respondents to complete your questionnaire. Surveys vary in length, from just a page or two to a dozen or more pages, which means they also vary in the time it takes to complete them. How long to make your survey depends on several factors. First, what is it that you wish to know? Wanting to understand how grades vary by gender and year in school certainly requires fewer questions than wanting to know how people’s experiences in college are shaped by demographic characteristics, college attended, housing situation, family background, college major, friendship networks, and extracurricular activities. Keep in mind that even if your research question requires a good number of questions be included in your questionnaire, do your best to keep the questionnaire as brief as possible. Any hint that you’ve thrown in a bunch of useless questions just for the sake of throwing them in will turn off respondents and may make them not want to complete your survey.

Second, and perhaps more important, how long are respondents likely to be willing to spend completing your questionnaire? If you are studying college students, asking them to use their precious fun time away from studying to complete your survey may mean they won’t want to spend more than a few minutes on it. But if you have the endorsement of a professor who is willing to allow you to administer your survey in class, students may be willing to give you a little more time (though perhaps the professor will not). The time that survey researchers ask respondents to spend on questionnaires varies greatly. Some advise that surveys should not take longer than about 15 minutes to complete (cited in Babbie 2010),This can be found at http://www.worldopinion.com/the_frame/frame4.html , cited in Babbie, E. (2010). The practice of social research (12th ed.). Belmont, CA: Wadsworth. others suggest that up to 20 minutes is acceptable (Hopper, 2010).Hopper, J. (2010). How long should a survey be? Retrieved from http://www.verstaresearch.com/blog/h...ld-a-survey-be As with question order, there is no clear-cut, always-correct answer about questionnaire length. The unique characteristics of your study and your sample should be considered in order to determine how long to make your questionnaire.

A good way to estimate the time it will take respondents to complete your questionnaire is through pretesting . Pretesting allows you to get feedback on your questionnaire so you can improve it before you actually administer it. Pretesting can be quite expensive and time consuming if you wish to test your questionnaire on a large sample of people who very much resemble the sample to whom you will eventually administer the finalized version of your questionnaire. But you can learn a lot and make great improvements to your questionnaire simply by pretesting with a small number of people to whom you have easy access (perhaps you have a few friends who owe you a favor). By pretesting your questionnaire you can find out how understandable your questions are, get feedback on question wording and order, find out whether any of your questions are exceptionally boring or offensive, and learn whether there are places where you should have included filter questions, to name just a few of the benefits of pretesting. You can also time pretesters as they take your survey. Ask them to complete the survey as though they were actually members of your sample. This will give you a good idea about what sort of time estimate to provide respondents when it comes time to actually administer your survey, and about whether you have some wiggle room to add additional items or need to cut a few items.

Perhaps this goes without saying, but your questionnaire should also be attractive. A messy presentation style can confuse respondents or, at the very least, annoy them. Be brief, to the point, and as clear as possible. Avoid cramming too much into a single page, make your font size readable (at least 12 point), leave a reasonable amount of space between items, and make sure all instructions are exceptionally clear. Think about books, documents, articles, or web pages that you have read yourself—which were relatively easy to read and easy on the eyes and why? Try to mimic those features in the presentation of your survey questions.

KEY TAKEAWAYS

Brainstorming and consulting the literature are two important early steps to take when preparing to write effective survey questions.
Make sure that your survey questions will be relevant to all respondents and that you use filter questions when necessary.
Getting feedback on your survey questions is a crucial step in the process of designing a survey.
When it comes to creating response options, the solution to the problem of fence-sitting might cause floating, whereas the solution to the problem of floating might cause fence sitting.
Pretesting is an important step for improving one’s survey before actually administering it.
Do a little Internet research to find out what a Likert scale is and when you may use one.
Write a closed-ended question that follows the guidelines for good survey question construction. Have a peer in the class check your work (you can do the same for him or her!).

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Chapter 2. Sociological Research

Learning objectives.

2.1. Approaches to Sociological Research

Define and describe the scientific method
Explain how the scientific method is used in sociological research
Understand the difference between positivist and interpretive approaches to the scientific method in sociology
Define what reliability and validity mean in a research study

2.2. Research Methods

Differentiate between four kinds of research methods: surveys, experiments, field research, and secondary data and textual analysis
Understand why different topics are better suited to different research approaches

2.3. Ethical Concerns

Understand why ethical standards exist
Demonstrate awareness of the Canadian Sociological Association’s Code of Ethics
Define value neutrality
Outline some of the issues of value neutrality in sociology

Introduction to Sociological Research

In the university cafeteria, you set your lunch tray down at a table, grab a chair, join a group of your classmates, and hear the start of two discussions. One person says, “It’s weird how Justin Bieber has 48 million followers on Twitter.” Another says, “Disney World is packed year round.” Those two seemingly benign statements are claims, or opinions, based on everyday observation of human behaviour. Perhaps the speakers had firsthand experience, talked to experts, conducted online research, or saw news segments on TV. In response, two conversations erupt. “I don’t see why anyone would want to go to Disney World and stand in those long lines.” “Are you kidding?! Going to Disney World is one of my favourite childhood memories.” “It’s the opposite for me with Justin Bieber. Seeing people camp out outside his hotel just to get a glimpse of him; it doesn’t make sense.” “Well, you’re not a teenage girl.” “Going to a theme park is way different than trying to see a teenage heart throb.” “But both are things people do for the same reason: they’re looking for a good time.” “If you call getting crushed by a crowd of strangers fun.”

As your classmates at the lunch table discuss what they know or believe, the two topics converge. The conversation becomes a debate. Someone compares Beliebers to Beatles fans. Someone else compares Disney World to a cruise. Students take sides, agreeing or disagreeing, as the conversation veers to topics such as crowd control, mob mentality, political protests, and group dynamics. If you contributed your expanding knowledge of sociological research to this conversation, you might make statements like these: “Justin Bieber’s fans long for an escape from the boredom of real teenage life. Beliebers join together claiming they want romance, except what they really want is a safe place to explore the confusion of teenage sexual feelings.” And this: “Mickey Mouse is a larger-than-life cartoon celebrity. Disney World is a place where families go to see what it would be like to live inside a cartoon.” You finish lunch, clear away your tray, and hurry to your next class. But you are thinking of Justin Bieber and Disney World. You have a new perspective on human behaviour and a list of questions that you want answered. That is the purpose of sociological research—to investigate and provide insights into how human societies function.

Although claims and opinions are part of sociology, sociologists use empirical evidence (that is, evidence corroborated by direct experience and/or observation) combined with the scientific method or an interpretive framework to deliver sound sociological research. They also rely on a theoretical foundation that provides an interpretive perspective through which they can make sense of scientific results. A truly scientific sociological study of the social situations up for discussion in the cafeteria would involve these prescribed steps: defining a specific question, gathering information and resources through observation, forming a hypothesis, testing the hypothesis in a reproducible manner, analyzing and drawing conclusions from the data, publishing the results, and anticipating further development when future researchers respond to and retest findings.

An appropriate starting point in this case might be the question “What do fans of Justin Bieber seek that drives them to follow his Twitter comments so faithfully?” As you begin to think like a sociologist, you may notice that you have tapped into your observation skills. You might assume that your observations and insights are valuable and accurate. But the results of casual observation are limited by the fact that there is no standardization—who is to say one person’s observation of an event is any more accurate than another’s? To mediate these concerns, sociologists rely on systematic research processes.

When sociologists apply the sociological perspective and begin to ask questions, no topic is off limits. Every aspect of human behaviour is a source of possible investigation. Sociologists question the world that humans have created and live in. They notice patterns of behaviour as people move through that world. Using sociological methods and systematic research within the framework of the scientific method and a scholarly interpretive perspective, sociologists have discovered workplace patterns that have transformed industries, family patterns that have enlightened parents, and education patterns that have aided structural changes in classrooms. The students at that university cafeteria discussion put forth a few loosely stated opinions.

If the human behaviours around those claims were tested systematically, a student could write a report and offer the findings to fellow sociologists and the world in general. The new perspective could help people understand themselves and their neighbours and help people make better decisions about their lives. It might seem strange to use scientific practices to study social trends, but, as we shall see, it’s extremely helpful to rely on systematic approaches that research methods provide. Sociologists often begin the research process by asking a question about how or why things happen in this world. It might be a unique question about a new trend or an old question about a common aspect of life. Once a question is formed, a sociologist proceeds through an in-depth process to answer it. In deciding how to design that process, the researcher may adopt a positivist approach or an interpretive approach. The following sections describe these approaches to knowledge.

The Scientific Method

Sociologists make use of tried-and-true methods of research, such as experiments, surveys, field research, and textual analysis. But humans and their social interactions are so diverse that they can seem impossible to chart or explain. It might seem that science is about discoveries and chemical reactions or about proving ideas right or wrong rather than about exploring the nuances of human behaviour. However, this is exactly why scientific models work for studying human behaviour. A scientific process of research establishes parameters that help make sure results are objective and accurate. Scientific methods provide limitations and boundaries that focus a study and organize its results. This is the case for both positivist or quantitative methodologies and interpretive or qualitative methodologies. The scientific method involves developing and testing theories about the world based on empirical evidence. It is defined by its commitment to systematic observation of the empirical world and strives to be objective, critical, skeptical, and logical. It involves a series of prescribed steps that have been established over centuries of scholarship.

But just because sociological studies use scientific methods does not make the results less human. Sociological topics are not reduced to right or wrong facts. In this field, results of studies tend to provide people with access to knowledge they did not have before—knowledge of other cultures, knowledge of rituals and beliefs, knowledge of trends and attitudes. No matter what research approach is used, researchers want to maximize the study’s reliability (how likely research results are to be replicated if the study is reproduced). Reliability increases the likelihood that what is true of one person will be true of all people in a group. Researchers also strive for validity (how well the study measures what it was designed to measure).

Returning to the Disney World topic, reliability of a study would reflect how well the resulting experience represents the average experience of theme park-goers. Validity would ensure that the study’s design accurately examined what it was designed to study, so an exploration of adults’ interactions with costumed mascots should address that issue and not veer into other age groups’ interactions with them or into adult interactions with staff or other guests.

In general, sociologists tackle questions about the role of social characteristics in outcomes. For example, how do different communities fare in terms of psychological well-being, community cohesiveness, range of vocation, wealth, crime rates, and so on? Are communities functioning smoothly? Sociologists look between the cracks to discover obstacles to meeting basic human needs. They might study environmental influences and patterns of behaviour that lead to crime, substance abuse, divorce, poverty, unplanned pregnancies, or illness. And, because sociological studies are not all focused on problematic behaviours or challenging situations, researchers might study vacation trends, healthy eating habits, neighbourhood organizations, higher education patterns, games, parks, and exercise habits.

Sociologists can use the scientific method not only to collect but to interpret and analyze the data. They deliberately apply scientific logic and objectivity. They are interested in but not attached to the results. Their research work is independent of their own political or social beliefs. This does not mean researchers are not critical. Nor does it mean they do not have their own personalities, complete with preferences and opinions. But sociologists deliberately use the scientific method to maintain as much objectivity, focus, and consistency as possible in a particular study. With its systematic approach, the scientific method has proven useful in shaping sociological studies. The scientific method provides a systematic, organized series of steps that help ensure objectivity and consistency in exploring a social problem. They provide the means for accuracy, reliability, and validity. In the end, the scientific method provides a shared basis for discussion and analysis (Merton 1963). Typically, the scientific method starts with these steps—1) ask a question, 2) research existing sources, 3) formulate a hypothesis—described below.

Ask a Question

The first step of the scientific method is to ask a question, describe a problem, and identify the specific area of interest. The topic should be narrow enough to study within a geography and timeframe. “Are societies capable of sustained happiness?” would be too vague. The question should also be broad enough to have universal merit. “What do personal hygiene habits reveal about the values of students at XYZ High School?” would be too narrow. That said, happiness and hygiene are worthy topics to study.

Sociologists do not rule out any topic, but would strive to frame these questions in better research terms. That is why sociologists are careful to define their terms. In a hygiene study, for instance, hygiene could be defined as “personal habits to maintain physical appearance (as opposed to health),” and a researcher might ask, “How do differing personal hygiene habits reflect the cultural value placed on appearance?” When forming these basic research questions, sociologists develop an operational definition ; that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it. The concept is translated into an observable variable , a measure that has different values. The operational definition identifies an observable condition of the concept.

By operationalizing a variable of the concept, all researchers can collect data in a systematic or replicable manner. The operational definition must be valid in the sense that it is an appropriate and meaningful measure of the concept being studied. It must also be reliable, meaning that results will be close to uniform when tested on more than one person. For example, “good drivers” might be defined in many ways: those who use their turn signals, those who don’t speed, or those who courteously allow others to merge. But these driving behaviours could be interpreted differently by different researchers and could be difficult to measure. Alternatively, “a driver who has never received a traffic violation” is a specific description that will lead researchers to obtain the same information, so it is an effective operational definition.

Research Existing Sources

The next step researchers undertake is to conduct background research through a literature review , which is a review of any existing similar or related studies. A visit to the library and a thorough online search will uncover existing research about the topic of study. This step helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge. It allows them to sharpen the focus of their research question and avoid duplicating previous research. Researchers—including student researchers—are responsible for correctly citing existing sources they use in a study or that inform their work. While it is fine to build on previously published material (as long as it enhances a unique viewpoint), it must be referenced properly and never plagiarized. To study hygiene and its value in a particular society, a researcher might sort through existing research and unearth studies about childrearing, vanity, obsessive-compulsive behaviours, and cultural attitudes toward beauty. It’s important to sift through this information and determine what is relevant. Using existing sources educates a researcher and helps refine and improve a study’s design.

Formulate a Hypothesis

A hypothesis is an assumption about how two or more variables are related; it makes a conjectural statement about the relationship between those variables. It is an “educated guess” because it is not random but based on theory, observations, patterns of experience, or the existing literature. The hypothesis formulates this guess in the form of a testable proposition. However, how the hypothesis is handled differs between the positivist and interpretive approaches. Positivist methodologies are often referred to as hypothetico-deductive methodologies . A hypothesis is derived from a theoretical proposition. On the basis of the hypothesis a prediction or generalization is logically deduced. In positivist sociology, the hypothesis predicts how one form of human behaviour influences another.

Successful prediction will determine the adequacy of the hypothesis and thereby test the theoretical proposition. Typically positivist approaches operationalize variables as quantitative data ; that is, by translating a social phenomenon like “health” into a quantifiable or numerically measurable variable like “number of visits to the hospital.” This permits sociologists to formulate their predictions using mathematical language like regression formulas, to present research findings in graphs and tables, and to perform mathematical or statistical techniques to demonstrate the validity of relationships.

Variables are examined to see if there is a correlation between them. When a change in one variable coincides with a change in another variable there is a correlation. This does not necessarily indicate that changes in one variable causes a change in another variable, however, just that they are associated. A key distinction here is between independent and dependent variables. In research, independent variables are the cause of the change. The dependent variable is the effect , or thing that is changed. For example, in a basic study, the researcher would establish one form of human behaviour as the independent variable and observe the influence it has on a dependent variable. How does gender (the independent variable) affect rate of income (the dependent variable)? How does one’s religion (the independent variable) affect family size (the dependent variable)? How is social class (the dependent variable) affected by level of education (the independent variable)? For it to become possible to speak about causation, three criteria must be satisfied:

There must be a relationship or correlation between the independent and dependent variables.
The independent variable must be prior to the dependent variable.
There must be no other intervening variable responsible for the causal relationship.

Table 2.1. Examples of Dependent and Independent Variables Typically, the independent variable causes the dependent variable to change in some way.

At this point, a researcher’s operational definitions help measure the variables. In a study asking how tutoring improves grades, for instance, one researcher might define “good” grades as a C or better, while another uses a B+ as a starting point for “good.” Another operational definition might describe “tutoring” as “one-on-one assistance by an expert in the field, hired by an educational institution.” Those definitions set limits and establish cut-off points, ensuring consistency and replicability in a study. As the chart shows, an independent variable is the one that causes a dependent variable to change. For example, a researcher might hypothesize that teaching children proper hygiene (the independent variable) will boost their sense of self-esteem (the dependent variable). Or rephrased, a child’s sense of self-esteem depends, in part, on the quality and availability of hygienic resources.

Of course, this hypothesis can also work the other way around. Perhaps a sociologist believes that increasing a child’s sense of self-esteem (the independent variable) will automatically increase or improve habits of hygiene (now the dependent variable). Identifying the independent and dependent variables is very important. As the hygiene example shows, simply identifying two topics, or variables, is not enough: Their prospective relationship must be part of the hypothesis. Just because a sociologist forms an educated prediction of a study’s outcome doesn’t mean data contradicting the hypothesis are not welcome. Sociologists analyze general patterns in response to a study, but they are equally interested in exceptions to patterns.

In a study of education, a researcher might predict that high school dropouts have a hard time finding a rewarding career. While it has become at least a cultural assumption that the higher the education, the higher the salary and degree of career happiness, there are certainly exceptions. People with little education have had stunning careers, and people with advanced degrees have had trouble finding work. A sociologist prepares a hypothesis knowing that results will vary.

While many sociologists rely on the positivist hypothetico-deductive method in their research, others operate from an interpretive approach . While systematic, this approach does not follow the hypothesis-testing model that seeks to make generalizable predictions from quantitative variables. Instead, an interpretive framework seeks to understand social worlds from the point of view of participants, leading to in-depth knowledge. It focuses on qualitative data, or the meanings that guide people’s behaviour. Rather than relying on quantitative instruments like questionnaires or experiments, which can be artificial, the interpretive approach attempts to find ways to get closer to the informants’ lived experience and perceptions. Interpretive research is generally more descriptive or narrative in its findings. It can begin from a deductive approach, by deriving a hypothesis from theory and then seeking to confirm it through methodologies like in-depth interviews.

However, it is ideally suited to an inductive approach in which the hypothesis emerges only after a substantial period of direct observation or interaction with subjects. This type of approach is exploratory in that the researcher also learns as he or she proceeds, sometimes adjusting the research methods or processes midway to respond to new insights and findings as they evolve. Once the preliminary work is done, it’s time for the next research steps: designing and conducting a study, and drawing conclusions. These research methods are discussed below.

Sociologists examine the world, see a problem or interesting pattern, and set out to study it. They use research methods to design a study—perhaps a positivist, quantitative method for conducting research and obtaining data, or perhaps an ethnographic study utilizing an interpretive framework. Planning the research design is a key step in any sociological study. When entering a particular social environment, a researcher must be careful. There are times to remain anonymous and times to be overt. There are times to conduct interviews and times to simply observe. Some participants need to be thoroughly informed; others should not know they are being observed. A researcher would not stroll into a crime-ridden neighbourhood at midnight, calling out, “Any gang members around?” And if a researcher walked into a coffee shop and told the employees they would be observed as part of a study on work efficiency, the self-conscious, intimidated baristas might not behave naturally.

In the 1920s, leaders of a Chicago factory called Hawthorne Works commissioned a study to determine whether or not changing certain aspects of working conditions could increase or decrease worker productivity. Sociologists were surprised when the productivity of a test group increased when the lighting of their workspace was improved. They were even more surprised when productivity improved when the lighting of the workspace was dimmed. In fact almost every change of independent variable—lighting, breaks, work hours—resulted in an improvement of productivity. But when the study was over, productivity dropped again.

Why did this happen? In 1953, Henry A. Landsberger analyzed the study results to answer this question. He realized that employees’ productivity increased because sociologists were paying attention to them. The sociologists’ presence influenced the study results. Worker behaviours were altered not by the lighting but by the study itself. From this, sociologists learned the importance of carefully planning their roles as part of their research design (Franke and Kaul 1978). Landsberger called the workers’ response the Hawthorne effect —people changing their behaviour because they know they are being watched as part of a study.

The Hawthorne effect is unavoidable in some research. In many cases, sociologists have to make the purpose of the study known for ethical reasons. Subjects must be aware that they are being observed, and a certain amount of artificiality may result (Sonnenfeld 1985). Making sociologists’ presence invisible is not always realistic for other reasons. That option is not available to a researcher studying prison behaviours, early education, or the Ku Klux Klan. Researchers cannot just stroll into prisons, kindergarten classrooms, or Ku Klux Klan meetings and unobtrusively observe behaviours. In situations like these, other methods are needed. All studies shape the research design, while research design simultaneously shapes the study. Researchers choose methods that best suit their study topic and that fit with their overall goal for the research.

In planning a study’s design, sociologists generally choose from four widely used methods of social investigation: survey, experiment, field research, and textual or secondary data analysis (or use of existing sources). Every research method comes with plusses and minuses, and the topic of study strongly influences which method or methods are put to use.

As a research method, a survey collects data from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire. The survey is one of the most widely used positivist research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas.

At some point or another, everyone responds to some type of survey. The Statistics Canada census is an excellent example of a large-scale survey intended to gather sociological data. Customers also fill out questionnaires at stores or promotional events, responding to questions such as “How did you hear about the event?” and “Were the staff helpful?” You’ve probably picked up the phone and heard a caller ask you to participate in a political poll or similar type of survey: “Do you eat hot dogs? If yes, how many per month?” Not all surveys would be considered sociological research. Marketing polls help companies refine marketing goals and strategies; they are generally not conducted as part of a scientific study, meaning they are not designed to test a hypothesis or to contribute knowledge to the field of sociology. The results are not published in a refereed scholarly journal, where design, methodology, results, and analyses are vetted.

Often, polls on TV do not reflect a general population, but are merely answers from a specific show’s audience. Polls conducted by programs such as American Idol or Canadian Idol represent the opinions of fans but are not particularly scientific. A good contrast to these are the BBM Ratings, which determine the popularity of radio and television programming in Canada through scientific market research. Sociologists conduct surveys under controlled conditions for specific purposes. Surveys gather different types of information from people. While surveys are not great at capturing the ways people really behave in social situations, they are a great method for discovering how people feel and think—or at least how they say they feel and think. Surveys can track attitudes and opinions, political preferences, reported individual behaviours (such as sleeping, driving, or texting habits), or factual information such as employment status, income, and education levels. A survey targets a specific population , people who are the focus of a study, such as university athletes, international students, or teenagers living with type 1 (juvenile-onset) diabetes.

Most researchers choose to survey a small sector of the population, or a sample : that is, a manageable number of subjects who represent a larger population. The success of a study depends on how well a population is represented by the sample. In a random sample , every person in a population has the same chance of being chosen for the study. According to the laws of probability, random samples represent the population as a whole. For instance, an Ipsos Reid poll, if conducted as a nationwide random sampling, should be able to provide an accurate estimate of public opinion whether it contacts 2,000 or 10,000 people. However the validity of surveys can be threatened when part of the population is inadvertently excluded from the sample (e.g., telephone surveys that rely on land lines exclude people that use only cell phones) or when there is a low response rate. After selecting subjects, the researcher develops a specific plan to ask questions and record responses.

It is important to inform subjects of the nature and purpose of the study upfront. If they agree to participate, researchers thank subjects and offer them a chance to see the results of the study if they are interested. The researcher presents the subjects with an instrument (a means of gathering the information). A common instrument is a structured questionnaire, in which subjects answer a series of set questions. For some topics, the researcher might ask yes-or-no or multiple-choice questions, allowing subjects to choose possible responses to each question.

This kind of quantitative data —research collected in numerical form that can be counted—is easy to tabulate. Just count up the number of “yes” and “no” answers or tabulate the scales of “strongly agree,” “agree,” disagree,” etc. responses and chart them into percentages. This is also their chief drawback however: their artificiality. In real life, there are rarely any unambiguously yes-or-no answers. Questionnaires can also ask more complex questions with more complex answers—beyond “yes,” “no,” “agree,” “strongly agree,” or an option next to a checkbox. In those cases, the answers are subjective, varying from person to person. How do you plan to use your university education? Why do you follow Justin Bieber around the country and attend every concert? Those types of questions require short essay responses, and participants willing to take the time to write those answers will convey personal information about religious beliefs, political views, and morals.

Some topics that reflect internal thought are impossible to observe directly and are difficult to discuss honestly in a public forum. People are more likely to share honest answers if they can respond to questions anonymously. This type of information is qualitative data —results that are subjective and often based on what is seen in a natural setting. Qualitative information is harder to organize and tabulate. The researcher will end up with a wide range of responses, some of which may be surprising. The benefit of written opinions, though, is the wealth of material that they provide.

An interview is a one-on-one conversation between the researcher and the subject, and is a way of conducting surveys on a topic. Interviews are similar to the short answer questions on surveys in that the researcher asks subjects a series of questions. However, participants are free to respond as they wish, without being limited by predetermined choices. In the back-and-forth conversation of an interview, a researcher can ask for clarification, spend more time on a subtopic, or ask additional questions. In an interview, a subject will ideally feel free to open up and answer questions that are often complex. There are no right or wrong answers. The subject might not even know how to answer the questions honestly. Questions such as “How did society’s view of alcohol consumption influence your decision whether or not to take your first sip of alcohol?” or “Did you feel that the divorce of your parents would put a social stigma on your family?” involve so many factors that the answers are difficult to categorize. A researcher needs to avoid steering or prompting the subject to respond in a specific way; otherwise, the results will prove to be unreliable. And, obviously, a sociological interview is not an interrogation. The researcher will benefit from gaining a subject’s trust, from empathizing or commiserating with a subject, and from listening without judgment.

Experiments

You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis. One way researchers test social theories is by conducting an experiment , meaning they investigate relationships to test a hypothesis—a scientific approach. There are two main types of experiments: lab-based experiments and natural or field experiments.

In a lab setting, the research can be controlled so that perhaps more data can be recorded in a certain amount of time. In a natural or field-based experiment, the generation of data cannot be controlled but the information might be considered more accurate since it was collected without interference or intervention by the researcher. As a research method, either type of sociological experiment is useful for testing if-then statements: if a particular thing happens, then another particular thing will result.

To set up a lab-based experiment, sociologists create artificial situations that allow them to manipulate variables. Classically, the sociologist selects a set of people with similar characteristics, such as age, class, race, or education. Those people are divided into two groups. One is the experimental group and the other is the control group . The experimental group is exposed to the independent variable(s) and the control group is not. This is similar to pharmaceutical drug trials in which the experimental group is given the test drug and the control group is given a placebo or sugar pill. To test the benefits of tutoring, for example, the sociologist might expose the experimental group of students to tutoring while the control group does not receive tutoring. Then both groups would be tested for differences in performance to see if tutoring had an effect on the experimental group of students. As you can imagine, in a case like this, the researcher would not want to jeopardize the accomplishments of either group of students, so the setting would be somewhat artificial. The test would not be for a grade reflected on their permanent record, for example.

The Stanford Prison Experiment is perhaps one of the most famous sociological experiments ever conducted. In 1971, 24 healthy, middle-class male university students were selected to take part in a simulated jail environment to examine the effects of social setting and social roles on individual psychology and behaviour. They were randomly divided into 12 guards and 12 prisoners. The prisoner subjects were arrested at home and transported blindfolded to the simulated prison in the basement of the psychology building on the campus of Stanford University. Within a day of arriving the prisoners and the guards began to display signs of trauma and sadism respectively. After some prisoners revolted by blockading themselves in their cells, the guards resorted to using increasingly humiliating and degrading tactics to control the prisoners through psychological manipulation. The experiment had to be abandoned after only six days because the abuse had grown out of hand (Haney, Banks, and Zimbardo 1973). While the insights into the social dynamics of authoritarianism it generated were fascinating, the Stanford Prison Experiment also serves as an example of the ethical issues that emerge when experimenting on human subjects.

Making Connections: Sociological Research

An experiment in action: mincome.

A real-life example will help illustrate the experimental process in sociology. Between 1974 and 1979 an experiment was conducted in the small town of Dauphin, Manitoba (the “garden capital of Manitoba”). Each family received a modest monthly guaranteed income—a “mincome”—equivalent to a maximum of 60 percent of the “low-income cut-off figure” (a Statistics Canada measure of poverty, which varies with family size). The income was 50 cents per dollar less for families who had incomes from other sources. Families earning over a certain income level did not receive mincome. Families that were already collecting welfare or unemployment insurance were also excluded. The test families in Dauphin were compared with control groups in other rural Manitoba communities on a range of indicators such as number of hours worked per week, school performance, high school dropout rates, and hospital visits (Forget 2011). A guaranteed annual income was seen at the time as a less costly, less bureaucratic public alternative for addressing poverty than the existing employment insurance and welfare programs. Today it is an active proposal being considered in Switzerland (Lowrey 2013).

Intuitively, it seems logical that lack of income is the cause of poverty and poverty-related issues. One of the main concerns, however, was whether a guaranteed income would create a disincentive to work. The concept appears to challenge the principles of the Protestant work ethic (see the discussion of Max Weber in Chapter 1). The study did find very small decreases in hours worked per week: about 1 percent for men, 3 percent for wives, and 5 percent for unmarried women. Forget (2011) argues this was because the income provided an opportunity for people to spend more time with family and school, especially for young mothers and teenage girls. There were also significant social benefits from the experiment, including better test scores in school, lower high school dropout rates, fewer visits to hospital, fewer accidents and injuries, and fewer mental health issues.

Ironically, due to lack of guaranteed funding (and lack of political interest by the late 1970s), the data and results of the study were not analyzed or published until 2011. The data were archived and sat gathering dust in boxes. The mincome experiment demonstrated the benefits that even a modest guaranteed annual income supplement could have on health and social outcomes in communities. People seem to live healthier lives and get a better education when they do not need to worry about poverty. In her summary of the research, Forget notes that the impact of the income supplement was surprisingly large given that at any one time only about a third of the families were receiving the income and, for some families, the income amount would have been very small. The income benefit was largest for low-income working families but the research showed that the entire community profited. The improvement in overall health outcomes for the community suggest that a guaranteed income would also result in savings for the public health system.

Field Research

The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary data from a natural environment without doing a lab experiment or a survey. It is a research method suited to an interpretive approach rather than to positivist approaches. To conduct field research, the sociologist must be willing to step into new environments and observe, participate, or experience those worlds. In fieldwork, the sociologists, rather than the subjects, are the ones out of their element. The researcher interacts with or observes a person or people, gathering data along the way. The key point in field research is that it takes place in the subject’s natural environment, whether it’s a coffee shop or tribal village, a homeless shelter or a care home, a hospital, airport, mall, or beach resort.

While field research often begins in a specific setting , the study’s purpose is to observe specific behaviours in that setting. Fieldwork is optimal for observing how people behave. It is less useful, however, for developing causal explanations of why they behave that way. From the small size of the groups studied in fieldwork, it is difficult to make predictions or generalizations to a larger population. Similarly, there are difficulties in gaining an objective distance from research subjects. It is difficult to know whether another researcher would see the same things or record the same data. We will look at three types of field research: participant observation, ethnography, and the case study.

Making Connections: Sociology in the Real World

When is sharing not such a good idea.

Choosing a research methodology depends on a number of factors, including the purpose of the research and the audience for whom the research is intended. If we consider the type of research that might go into producing a government policy document on the effectiveness of safe injection sites for reducing the public health risks of intravenous drug use, we would expect public administrators to want “hard” (i.e., quantitative) evidence of high reliability to help them make a policy decision. The most reliable data would come from an experimental or quasi-experimental research model in which a control group can be compared with an experimental group using quantitative measures.

This approach has been used by researchers studying InSite in Vancouver (Marshall et al. 2011; Wood et al. 2006). InSite is a supervised safe-injection site where heroin addicts and other intravenous drug users can go to inject drugs in a safe, clean environment. Clean needles are provided and health care professionals are on hand to intervene in the case of overdose or other medical emergency. It is a controversial program both because heroin use is against the law (the facility operates through a federal ministerial exemption) and because the heroin users are not obliged to quit using or seek therapy. To assess the effectiveness of the program, researchers compared the risky usage of drugs in populations before and after the opening of the facility and geographically near and distant to the facility. The results from the studies have shown that InSite has reduced both deaths from overdose and risky behaviours, such as the sharing of needles, without increasing the levels of crime associated with drug use and addiction.

On the other hand, if the research question is more exploratory (for example, trying to discern the reasons why individuals in the crack smoking subculture engage in the risky activity of sharing pipes), the more nuanced approach of fieldwork is more appropriate. The research would need to focus on the subcultural context, rituals, and meaning of sharing pipes, and why these phenomena override known health concerns. Graduate student Andrew Ivsins at the University of Victoria studied the practice of sharing pipes among 13 habitual users of crack cocaine in Victoria, B.C. (Ivsins 2010). He met crack smokers in their typical setting downtown and used an unstructured interview method to try to draw out the informal norms that lead to sharing pipes. One factor he discovered was the bond that formed between friends or intimate partners when they shared a pipe. He also discovered that there was an elaborate subcultural etiquette of pipe use that revolved around the benefit of getting the crack resin smokers left behind. Both of these motives tended to outweigh the recognized health risks of sharing pipes (such as hepatitis) in the decision making of the users. This type of research was valuable in illuminating the unknown subcultural norms of crack use that could still come into play in a harm reduction strategy such as distributing safe crack kits to addicts.

Participant Observation

In 2000, a comic writer named Rodney Rothman wanted an insider’s view of white-collar work. He slipped into the sterile, high-rise offices of a New York “dot com” agency. Every day for two weeks, he pretended to work there. His main purpose was simply to see if anyone would notice him or challenge his presence. No one did. The receptionist greeted him. The employees smiled and said good morning. Rothman was accepted as part of the team. He even went so far as to claim a desk, inform the receptionist of his whereabouts, and attend a meeting. He published an article about his experience in The New Yorker called “My Fake Job” (2000). Later, he was discredited for allegedly fabricating some details of the story and The New Yorker issued an apology. However, Rothman’s entertaining article still offered fascinating descriptions of the inside workings of a “dot com” company and exemplified the lengths to which a sociologist will go to uncover material.

Rothman had conducted a form of study called participant observation , in which researchers join people and participate in a group’s routine activities for the purpose of observing them within that context. This method lets researchers study a naturally occurring social activity without imposing artificial or intrusive research devices, like fixed questionnaire questions, onto the situation. A researcher might go to great lengths to get a firsthand look into a trend, institution, or behaviour. Researchers temporarily put themselves into “native” roles and record their observations. A researcher might work as a waitress in a diner, or live as a homeless person for several weeks, or ride along with police officers as they patrol their regular beat. Often, these researchers try to blend in seamlessly with the population they study, and they may not disclose their true identity or purpose if they feel it would compromise the results of their research.

At the beginning of a field study, researchers might have a question: “What really goes on in the kitchen of the most popular diner on campus?” or “What is it like to be homeless?” Participant observation is a useful method if the researcher wants to explore a certain environment from the inside. Field researchers simply want to observe and learn. In such a setting, the researcher will be alert and open minded to whatever happens, recording all observations accurately. Soon, as patterns emerge, questions will become more specific, observations will lead to hypotheses, and hypotheses will guide the researcher in shaping data into results. In a study of small-town America conducted by sociological researchers John S. Lynd and Helen Merrell Lynd, the team altered their purpose as they gathered data. They initially planned to focus their study on the role of religion in American towns. As they gathered observations, they realized that the effect of industrialization and urbanization was the more relevant topic of this social group. The Lynds did not change their methods, but they revised their purpose. This shaped the structure of Middletown: A Study in Modern American Culture , their published results (Lynd and Lynd 1959).

The Lynds were upfront about their mission. The townspeople of Muncie, Indiana, knew why the researchers were in their midst. But some sociologists prefer not to alert people to their presence. The main advantage of covert participant observation is that it allows the researcher access to authentic, natural behaviours of a group’s members. The challenge, however, is gaining access to a setting without disrupting the pattern of others’ behaviour. Becoming an inside member of a group, organization, or subculture takes time and effort. Researchers must pretend to be something they are not. The process could involve role playing, making contacts, networking, or applying for a job. Once inside a group, some researchers spend months or even years pretending to be one of the people they are observing. However, as observers, they cannot get too involved. They must keep their purpose in mind and apply the sociological perspective. That way, they illuminate social patterns that are often unrecognized. Because information gathered during participant observation is mostly qualitative, rather than quantitative, the end results are often descriptive or interpretive. The researcher might present findings in an article or book, describing what he or she witnessed and experienced.

This type of research is what journalist Barbara Ehrenreich conducted for her book Nickel and Dimed . One day over lunch with her editor, as the story goes, Ehrenreich mentioned an idea. How can people exist on minimum-wage work? How do low-income workers get by? she wondered. Someone should do a study. To her surprise, her editor responded, Why don’t you do it? That is how Ehrenreich found herself joining the ranks of the low-wage service sector. For several months, she left her comfortable home and lived and worked among people who lacked, for the most part, higher education and marketable job skills. Undercover, she applied for and worked minimum wage jobs as a waitress, a cleaning woman, a nursing home aide, and a retail chain employee. During her participant observation, she used only her income from those jobs to pay for food, clothing, transportation, and shelter. She discovered the obvious: that it’s almost impossible to get by on minimum wage work. She also experienced and observed attitudes many middle- and upper-class people never think about. She witnessed firsthand the treatment of service work employees. She saw the extreme measures people take to make ends meet and to survive. She described fellow employees who held two or three jobs, worked seven days a week, lived in cars, could not pay to treat chronic health conditions, got randomly fired, submitted to drug tests, and moved in and out of homeless shelters. She brought aspects of that life to light, describing difficult working conditions and the poor treatment that low-wage workers suffer.

Ethnography

Ethnography is the extended observation of the social perspective and cultural values of an entire social setting. Researchers seek to immerse themselves in the life of a bounded group, by living and working among them. Often ethnography involves participant observation, but the focus is the systematic observation of an entire community.

The heart of an ethnographic study focuses on how subjects view their own social standing and how they understand themselves in relation to a community. An ethnographic study might observe, for example, a small Newfoundland fishing town, an Inuit community, a village in Thailand, a Buddhist monastery, a private boarding school, or Disney World. These places all have borders. People live, work, study, or vacation within those borders. People are there for a certain reason and therefore behave in certain ways and respect certain cultural norms. An ethnographer would commit to spending a determined amount of time studying every aspect of the chosen place, taking in as much as possible, and keeping careful notes on his or her observations.

A sociologist studying a tribe in the Amazon might learn the language, watch the way villagers go about their daily lives, ask individuals about the meaning of different aspects of activity, study the group’s cosmology and then write a paper about it. To observe a spiritual retreat centre, an ethnographer might sign up for a retreat and attend as a guest for an extended stay, observe and record how people experience spirituality in this setting, and collate the material into results.

The Feminist Perspective: Institutional Ethnography

Dorothy Smith elaborated on traditional ethnography to develop what she calls institutional ethnography (2005). In modern society the practices of everyday life in any particular local setting are often organized at a level that goes beyond what an ethnographer might observe directly. Everyday life is structured by “extralocal,” institutional forms; that is, by the practices of institutions that act upon people from a distance. It might be possible to conduct ethnographic research on the experience of domestic abuse by living in a women’s shelter and directly observing and interviewing victims to see how they form an understanding of their situation. However, to the degree that the women are seeking redress through the criminal justice system a crucial element of the situation would be missing. In order to activate a response from the police or the courts, a set of standard legal procedures must be followed, a “case file” must be opened, legally actionable evidence must be established, forms filled out, etc. All of this allows criminal justice agencies to organize and coordinate the response.

The urgent and immediate experience of the domestic abuse victims needs to be translated into a format that enables distant authorities to take action. Often this is a frustrating and mysterious process in which the immediate needs of individuals are neglected so that needs of institutional processes are met. Therefore to research the situation of domestic abuse victims, an ethnography needs to somehow operate at two levels: the close examination of the local experience of particular women and the simultaneous examination of the extralocal, institutional world through which their world is organized. In order to accomplish this, institutional ethnography focuses on the study of the way everyday life is coordinated through “textually mediated” practices: the use of written documents, standardized bureaucratic categories, and formalized relationships (Smith 1990).

Institutional paperwork translates the specific details of locally lived experience into a standardized format that enables institutions to apply the institution’s understandings, regulations, and operations in different local contexts. The study of these textual practices reveal otherwise inaccessible processes that formal organizations depend on: their formality, their organized character, and their ongoing methods of coordination, etc. An institutional ethnography often begins by following the paper trail that emerges when people interact with institutions: how does a person formulate a narrative about what has happened to him or her in a way that the institution will recognize? How is it translated into the abstract categories on a form or screen that enable an institutional response to be initiated? What is preserved in the translation to paperwork and what is lost? Where do the forms go next? What series of “processing interchanges” take place between different departments or agencies through the circulation of paperwork? How is the paperwork modified and made actionable through this process (e.g., an incident report, warrant request, motion for continuance)?

Smith’s insight is that the shift from the locally lived experience of individuals to the extralocal world of institutions is nothing short of a radical metaphysical shift in worldview. In institutional worlds, meanings are detached from directly lived processes and reconstituted in an organizational time, space, and consciousness that is fundamentally different from their original reference point. For example, the crisis that has led to a loss of employment becomes a set of anonymous criteria that determines one’s eligibility for Employment Insurance.

The unique life of a disabled child becomes a checklist that determines the content of an “individual education program” in the school system, which in turn determines whether funding will be provided for special aid assistants or therapeutic programs. Institutions put together a picture of what has occurred that is not at all the same as what was lived. The ubiquitous but obscure mechanism by which this is accomplished is textually mediated communication . The goal of institutional ethnography therefore is to making “documents or texts visible as constituents of social relations” (Smith 1990). Institutional ethnography is very useful as a critical research strategy. It is an analysis that gives grassroots organizations, or those excluded from the circles of institutional power, a detailed knowledge of how the administrative apparatuses actually work. This type of research enables more effective actions and strategies for change to be pursued.

The Case Study

Sometimes a researcher wants to study one specific person or event. A case study is an in-depth analysis of a single event, situation, or individual. To conduct a case study, a researcher examines existing sources like documents and archival records, conducts interviews, engages in direct observation, and even participant observation, if possible. Researchers might use this method to study a single case of, for example, a foster child, drug lord, cancer patient, criminal, or rape victim. However, a major criticism of the case study as a method is that a developed study of a single case, while offering depth on a topic, does not provide enough evidence to form a generalized conclusion. In other words, it is difficult to make universal claims based on just one person, since one person does not verify a pattern. This is why most sociologists do not use case studies as a primary research method.

However, case studies are useful when the single case is unique. In these instances, a single case study can add tremendous knowledge to a certain discipline. For example, a feral child, also called “wild child,” is one who grows up isolated from human beings. Feral children grow up without social contact and language, elements crucial to a “civilized” child’s development. These children mimic the behaviours and movements of animals, and often invent their own language. There are only about 100 cases of “feral children” in the world. As you may imagine, a feral child is a subject of great interest to researchers. Feral children provide unique information about child development because they have grown up outside of the parameters of “normal” child development. And since there are very few feral children, the case study is the most appropriate method for researchers to use in studying the subject. At age three, a Ukrainian girl named Oxana Malaya suffered severe parental neglect. She lived in a shed with dogs, eating raw meat and scraps. Five years later, a neighbour called authorities and reported seeing a girl who ran on all fours, barking. Officials brought Oxana into society, where she was cared for and taught some human behaviours, but she never became fully socialized. She has been designated as unable to support herself and now lives in a mental institution (Grice 2006). Case studies like this offer a way for sociologists to collect data that may not be collectable by any other method.

Secondary Data or Textual Analysis

While sociologists often engage in original research studies, they also contribute knowledge to the discipline through secondary data or textual analysis . Secondary data do not result from firsthand research collected from primary sources, but are drawn from the already-completed work of other researchers. Sociologists might study texts written by historians, economists, teachers, or early sociologists. They might search through periodicals, newspapers, or magazines from any period in history. Using available information not only saves time and money, but it can add depth to a study. Sociologists often interpret findings in a new way, a way that was not part of an author’s original purpose or intention. To study how women were encouraged to act and behave in the 1960s, for example, a researcher might watch movies, televisions shows, and situation comedies from that period. Or to research changes in behaviour and attitudes due to the emergence of television in the late 1950s and early 1960s, a sociologist would rely on new interpretations of secondary data. Decades from now, researchers will most likely conduct similar studies on the advent of mobile phones, the Internet, or Facebook.

One methodology that sociologists employ with secondary data is content analysis. Content analysis is a quantitative approach to textual research that selects an item of textual content (i.e., a variable) that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output. For example, Gilens (1996) wanted to find out why survey research shows that the American public substantially exaggerates the percentage of African Americans among the poor. He examined whether media representations influence public perceptions and did a content analysis of photographs of poor people in American news magazines. He coded and then systematically recorded incidences of three variables: (1) Race: white, black, indeterminate; (2) Employed: working, not working; and (3) Age. Gilens discovered that not only were African Americans markedly overrepresented in news magazine photographs of poverty, but that the photos also tended to underrepresent “sympathetic” subgroups of the poor—the elderly and working poor—while overrepresenting less sympathetic groups—unemployed, working age adults. Gilens concluded that by providing a distorted representation of poverty, U.S. news magazines “reinforce negative stereotypes of blacks as mired in poverty and contribute to the belief that poverty is primarily a ‘black problem’” (1996).

Social scientists also learn by analyzing the research of a variety of agencies. Governmental departments and global groups, like Statistics Canada or the World Health Organization, publish studies with findings that are useful to sociologists. A public statistic that measures inequality of incomes might be useful for studying who benefited and who lost as a result of the 2008 recession; a demographic profile of different immigrant groups might be compared with data on unemployment to examine the reasons why immigration settlement programs are more effective for some communities than for others. One of the advantages of secondary data is that it is nonreactive (or unobtrusive) research, meaning that it does not include direct contact with subjects and will not alter or influence people’s behaviours. Unlike studies requiring direct contact with people, using previously published data does not require entering a population and the investment and risks inherent in that research process. Using available data does have its challenges. Public records are not always easy to access. A researcher needs to do some legwork to track them down and gain access to records. In some cases there is no way to verify the accuracy of existing data. It is easy, for example, to count how many drunk drivers are pulled over by the police. But how many are not? While it’s possible to discover the percentage of teenage students who drop out of high school, it might be more challenging to determine the number who return to school or get their GED later.

Another problem arises when data are unavailable in the exact form needed or do not include the precise angle the researcher seeks. For example, the salaries paid to professors at universities is often published. But the separate figures do not necessarily reveal how long it took each professor to reach the salary range, what their educational backgrounds are, or how long they have been teaching. In his research, sociologist Richard Sennett uses secondary data to shed light on current trends. In The Craftsman (2008), he studied the human desire to perform quality work, from carpentry to computer programming. He studied the line between craftsmanship and skilled manual labour. He also studied changes in attitudes toward craftsmanship that occurred not only during and after the Industrial Revolution, but also in ancient times. Obviously, he could not have firsthand knowledge of periods of ancient history; he had to rely on secondary data for part of his study. When conducting secondary data or textual analysis, it is important to consider the date of publication of an existing source and to take into account attitudes and common cultural ideals that may have influenced the research. For example, Robert S. Lynd and Helen Merrell Lynd gathered research for their book Middletown: A Study in Modern American Culture in the 1920s. Attitudes and cultural norms were vastly different then than they are now. Beliefs about gender roles, race, education, and work have changed significantly since then. At the time, the study’s purpose was to reveal the truth about small American communities. Today, it is an illustration of 1920s attitudes and values.

Sociologists conduct studies to shed light on human behaviours. Knowledge is a powerful tool that can be used toward positive change. And while a sociologist’s goal is often simply to uncover knowledge rather than to spur action, many people use sociological studies to help improve people’s lives. In that sense, conducting a sociological study comes with a tremendous amount of responsibility. Like any researchers, sociologists must consider their ethical obligation to avoid harming subjects or groups while conducting their research. The Canadian Sociological Association, or CSA, is the major professional organization of sociologists in Canada. The CSA is a great resource for students of sociology as well.

The CSA maintains a code of ethics —formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline. It also describes procedures for filing, investigating, and resolving complaints of unethical conduct. These are in line with the Tri-Council Policy Statement on Ethical Conduct for Research Involving Humans (2010) , which applies to any research with human subjects funded by one of the three federal research agencies – the Canadian Institutes of Health Research (CIHR), the Natural Sciences and Engineering Research Council of Canada (NSERC), and the Social Sciences and Humanities Research Council of Canada (SSHRC).

Practising sociologists and sociology students have a lot to consider. Some of the guidelines state that researchers must try to be skillful and fair-minded in their work, especially as it relates to their human subjects. Researchers must obtain participants’ informed consent, and inform subjects of the responsibilities and risks of research before they agree to participate. During a study, sociologists must ensure the safety of participants and immediately stop work if a subject becomes potentially endangered on any level. Researchers are required to protect the privacy of research participants whenever possible. Even if pressured by authorities, such as police or courts, researchers are not ethically allowed to release confidential information. Researchers must make results available to other sociologists, must make public all sources of financial support, and must not accept funding from any organization that might cause a conflict of interest or seek to influence the research results for its own purposes. The CSA’s ethical considerations shape not only the study but also the publication of results.

Pioneer German sociologist Max Weber (1864–1920) identified another crucial ethical concern. Weber understood that personal values could distort the framework for disclosing study results. While he accepted that some aspects of research design might be influenced by personal values, he declared it was entirely inappropriate to allow personal values to shape the interpretation of the responses. Sociologists, he stated, must establish value neutrality , a practice of remaining impartial, without bias or judgment, during the course of a study and in publishing results (1949). Sociologists are obligated to disclose research findings without omitting or distorting significant data. Value neutrality does not mean having no opinions. It means striving to overcome personal biases, particularly subconscious biases, when analyzing data. It means avoiding skewing data in order to match a predetermined outcome that aligns with a particular agenda, such as a political or moral point of view. Investigators are ethically obligated to report results, even when they contradict personal views, predicted outcomes, or widely accepted beliefs. Is value neutrality possible?

Many sociologists believe it is impossible to set aside personal values and retain complete objectivity. Individuals inevitably see the world from a partial perspective. Their interests are central to the types of topics they choose, the types of questions they ask, the way they frame their research and the research methodologies they select to pursue it. Moreover, facts, however objective, do not exist in a void. As we noted in Chapter 1, Jürgen Habermas (1972) argues that sociological research has built-in interests quite apart from the personal biases of individual researchers. Positivist sociology has an interest in pursuing types of knowledge that are useful for controlling and administering social life. Interpretive sociology has an interest in pursuing types of knowledge that promote greater mutual understanding and the possibility of consensus among members of society. Critical sociology has an interest in types of knowledge that enable emancipation from power relations and forms of domination in society. In Habermas’ view, sociological knowledge is not disinterested knowledge. This does not discredit the results of sociological research but allows readers to take into account the perspective of the research when judging the validity and applicability of its outcomes.

case study in-depth analysis of a single event, situation, or individual

code of ethics a set of guidelines that the Canadian Sociological Association has established to foster ethical research and professionally responsible scholarship in sociology

content analysis a quantitative approach to textual research that selects an item of textual content that can be reliably and consistently observed and coded, and surveys the prevalence of that item in a sample of textual output

control group an experimental group that is not exposed to the independent variable

correlation when a change in one variable coincides with a change in another variable, but does not necessarily indicate causation

d ependent variable variable changed by another variable

empirical evidence evidence corroborated by direct experience and/or observation

ethnography observing a complete social setting and all that it entails

experiment the testing of a hypothesis under controlled conditions

field research gathering data from a natural environment without doing a lab experiment or a survey

Hawthorne effect when study subjects behave in a certain manner due to their awareness of being observed by a researcher

hypothesis an educated guess with predicted outcomes about the relationship between two or more variables hypothetico-deductive methodologies methodologies based on deducing a prediction from a hypothesis and testing the validity of the hypothesis by whether it correctly predicts observations

independent variable variable that causes change in a dependent variable

inductive approach methodologies that derive a general statement from a series of empirical observations

institutional ethnography the study of the way everyday life is coordinated through institutional, textually mediated practices

interpretive approach a sociological research approach that seeks in-depth understanding of a topic or subject through observation or interaction

interview a one-on-one conversation between a researcher and a subject

literature review a scholarly research step that entails identifying and studying all existing studies on a topic to create a basis for new research

nonreactive unobtrusive research that does not include direct contact with subjects and will not alter or influence people’s behaviours

operational definitions specific explanations of abstract concepts that a researcher plans to study

participant observation immersion by a researcher in a group or social setting in order to make observations from an “insider” perspective

population a defined group serving as the subject of a study

positivist approach a research approach based on the natural science model of knowledge utilizing a hypothetico-deductive formulation of the research question and quantitative data

primary data data collected directly from firsthand experience

qualitative data information based on interpretations of meaning

quantitative data information from research collected in numerical form that can be counted

random sample a study’s participants being randomly selected to serve as a representation of a larger population reliability a measure of a study’s consistency that considers how likely results are to be replicated if a study is reproduced research design a detailed, systematic method for conducting research and obtaining data

sample small, manageable number of subjects that represent the population

scientific method a systematic research method that involves asking a question, researching existing sources, forming a hypothesis, designing and conducting a study, and drawing conclusions

secondary data analysis using data collected by others but applying new interpretations

surveys data collections from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire

textually mediated communication institutional forms of communication that rely on written documents, texts, and paperwork

validity the degree to which a sociological measure accurately reflects the topic of study

value neutrality a practice of remaining impartial, without bias or judgment during the course of a study and in publishing results

variable a characteristic or measure of a social phenomenon that can take different values

Section Summary

2.1. Approaches to Sociological Research Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study. Some sociologists conduct scientific research through a positivist framework utilizing a hypothetico-deductive formulation of the research question. Other sociologists conduct scientific research by employing an interpretive framework that is often inductive in nature. Scientific sociological studies often observe relationships between variables. Researchers study how one variable changes another. Prior to conducting a study, researchers are careful to apply operational definitions to their terms and to establish dependent and independent variables.

2.2. Research Methods Sociological research is a fairly complex process. As you can see, a lot goes into even a simple research design. There are many steps and much to consider when collecting data on human behaviour, as well as in interpreting and analyzing data in order to form conclusive results. Sociologists use scientific methods for good reason. The scientific method provides a system of organization that helps researchers plan and conduct the study while ensuring that data and results are reliable, valid, and objective. The many methods available to researchers—including experiments, surveys, field studies, and secondary data analysis—all come with advantages and disadvantages. The strength of a study can depend on the choice and implementation of the appropriate method of gathering research. Depending on the topic, a study might use a single method or a combination of methods. It is important to plan a research design before undertaking a study. The information gathered may in itself be surprising, and the study design should provide a solid framework in which to analyze predicted and unpredicted data.

Table 2.2. Main Sociological Research Methods. Sociological research methods have advantages and disadvantages.

2.3. Ethical Concerns Sociologists and sociology students must take ethical responsibility for any study they conduct. They must first and foremost guarantee the safety of their participants. Whenever possible, they must ensure that participants have been fully informed before consenting to be part of a study. The CSA (Canadian Sociological Association) maintains ethical guidelines that sociologists must take into account as they conduct research. The guidelines address conducting studies, properly using existing sources, accepting funding, and publishing results. Sociologists must try to maintain value neutrality. They must gather and analyze data objectively, setting aside their personal preferences, beliefs, and opinions. They must report findings accurately, even if they contradict personal convictions.

Section Quiz

2.1. Approaches to Sociological Research 1. A measurement is considered ______ if it actually measures what it is intended to measure, according to the topic of the study.

sociological
quantitative

2. Sociological studies test relationships in which change in one ______ causes change in another.

test subject
operational definition

3. In a study, a group of 10-year-old boys are fed doughnuts every morning for a week and then weighed to see how much weight they gained. Which factor is the dependent variable?

the doughnuts
the duration of a week
the weight gained

4. Which statement provides the best operational definition of “childhood obesity”?

children who eat unhealthy foods and spend too much time watching television and playing video games
a distressing trend that can lead to health issues including type 2 diabetes and heart disease
body weight at least 20 percent higher than a healthy weight for a child of that height
the tendency of children today to weigh more than children of earlier generations

2.2. Research Methods 5. Which materials are considered secondary data?

photos and letters given to you by another person
books and articles written by other authors about their studies
information that you have gathered and now have included in your results
responses from participants whom you both surveyed and interviewed

6. What method did Andrew Ivsins use to study crack users in Victoria?

field research
content analysis

7. Why is choosing a random sample an effective way to select participants?

Participants do not know they are part of a study
The researcher has no control over who is in the study
It is larger than an ordinary sample
Everyone has the same chance of being part of the study

8. What research method did John S. Lynd and Helen Merrell Lynd mainly use in their Middletown study?

secondary data
participant observation

9. Which research approach is best suited to the positivist approach?

questionnaire
ethnography
secondary data analysis

10. The main difference between ethnography and other types of participant observation is:

ethnography isn’t based on hypothesis testing
ethnography subjects are unaware they’re being studied
ethnographic studies always involve minority ethnic groups
there is no difference

11. Which best describes the results of a case study?

it produces more reliable results than other methods because of its depth
its results are not generally applicable
it relies solely on secondary data analysis
all of the above

12. Using secondary data is considered an unobtrusive or ________ research method.

nonreactive
nonparticipatory
nonrestrictive
nonconfrontive

2.3. Ethical Concerns 13. Which statement illustrates value neutrality?

Obesity in children is obviously a result of parental neglect and, therefore, schools should take a greater role to prevent it.
In 2003, states like Arkansas adopted laws requiring elementary schools to remove soft drink vending machines from schools.
Merely restricting children’s access to junk food at school is not enough to prevent obesity.
Physical activity and healthy eating are a fundamental part of a child’s education.

14. Which person or organization defined the concept of value neutrality?

Institutional Review Board (IRB)
Peter Rossi
Canadian Sociological Association (CSA)

15. To study the effects of fast food on lifestyle, health, and culture, from which group would a researcher ethically be unable to accept funding?

a fast-food restaurant
a nonprofit health organization
a private hospital
a governmental agency like Health and Social Services

Short Answer

Write down the first three steps of the scientific method. Think of a broad topic that you are interested in and which would make a good sociological study—for example, ethnic diversity in a college, homecoming rituals, athletic scholarships, or teen driving. Now, take that topic through the first steps of the process. For each step, write a few sentences or a paragraph: 1) Ask a question about the topic. 2) Do some research and write down the titles of some articles or books you’d want to read about the topic. 3) Formulate a hypothesis.

2.2.Research Methods

What type of data do surveys gather? For what topics would surveys be the best research method? What drawbacks might you expect to encounter when using a survey? To explore further, ask a research question and write a hypothesis. Then create a survey of about six questions relevant to the topic. Provide a rationale for each question. Now define your population and create a plan for recruiting a random sample and administering the survey.
Imagine you are about to do field research in a specific place for a set time. Instead of thinking about the topic of study itself, consider how you, as the researcher, will have to prepare for the study. What personal, social, and physical sacrifices will you have to make? How will you manage your personal effects? What organizational equipment and systems will you need to collect the data?
Create a brief research design about a topic in which you are passionately interested. Now write a letter to a philanthropic or grant organization requesting funding for your study. How can you describe the project in a convincing yet realistic and objective way? Explain how the results of your study will be a relevant contribution to the body of sociological work already in existence.
Why do you think the CSA crafted such a detailed set of ethical principles? What type of study could put human participants at risk? Think of some examples of studies that might be harmful. Do you think that, in the name of sociology, some researchers might be tempted to cross boundaries that threaten human rights? Why?
Would you willingly participate in a sociological study that could potentially put your health and safety at risk, but had the potential to help thousands or even hundreds of thousands of people? For example, would you participate in a study of a new drug that could cure diabetes or cancer, even if it meant great inconvenience and physical discomfort for you or possible permanent damage?

Further Research

2.1. Approaches to Sociological Research For a historical perspective on the scientific method in sociology, read “The Elements of Scientific Method in Sociology” by F. Stuart Chapin (1914) in the American Journal of Sociology : http://openstaxcollege.org/l/Method-in-Sociology

2.2. Research Methods For information on current real-world sociology experiments, visit: http://openstaxcollege.org/l/Sociology-Experiments

2.3. Ethical Concerns Founded in 1966, the CSA is a nonprofit organization located in Montreal, Quebec, with a membership of 900 researchers, faculty members, students, and practitioners of sociology. Its mission is to promote “research, publication and teaching in Sociology in Canada.” Learn more about this organization at http://www.csa-scs.ca/ .

2.1. Approaches to Sociological Research Merton, Robert. 1968 [1949]. Social Theory and Social Structure . New York: Free Press.

2.2. Research Methods Forget, Evelyn. 2011. “The Town with no Poverty: Using Health Administration Data to Revisit Outcomes of a Canadian Guaranteed Annual Income Field Experiement.” Canadian Public Policy . 37(3): 282-305.

Franke, Richard and James Kaul. 1978. “The Hawthorne Experiments: First Statistical Interpretation.” American Sociological Review 43(5):632–643.

Gilens, Martin. 1996. “Race and Poverty in America: Public Misperceptions and the American News Media.” The Public Opinion Quarterly 60(4):515–541. Grice, Elizabeth. 2006. “Cry of an Enfant Sauvage.” The Telegraph . Retrieved July 20, 2011 ( http://www.telegraph.co.uk/culture/tvandradio/3653890/Cry-of-an-enfant-sauvage.html ).

Haney, C., Banks, W. C., and Zimbardo, P. G. 1973. “Interpersonal Dynamics in a Simulated Prison.” International Journal of Criminology and Penology 1:69–97.

Ivsins, A.K. 2010. “’Got a pipe?’ The social dimensions and functions of crack pipe sharing among crack users in Victoria, BC.” MA thesis, Department of Sociology, University of Victoria. Retrieved February 14, 2014 ( http://dspace.library.uvic.ca:8080/bitstream/handle/1828/3044/Full%20thesis%20Ivsins_CPS.2010_FINAL.pdf?sequence=1 )

Lowrey, Annie. 2013. “Switzerland’s Proposal to Pay People for Being Alive.” The New York Times Magazine. Retrieved February 17, 2014 ( http://www.nytimes.com/2013/11/17/magazine/switzerlands-proposal-to-pay-people-for-being-alive.html?pagewanted=1&_r=2 ).

Lynd, Robert S. and Helen Merrell Lynd. 1959. Middletown: A Study in Modern American Culture . San Diego, CA: Harcourt Brace Javanovich.

Lynd, Staughton. 2005. “Making Middleton.” Indiana Magazine of History 101(3):226–238.

Marshall, B.D.L., M.J. Milloy, E. Wood, J.S.G. Montaner, and T. Kerr. 2011. “Reduction in overdose mortality after the opening of North America’s first medically supervised safer injecting facility: A retrospective population-based study.” Lancet 377(9775):1429–1437.

Rothman, Rodney. 2000. “My Fake Job.” The New Yorker , November 27, 120.

Sennett, Richard. 2008. The Craftsman . New Haven, CT: Yale University Press. Retrieved July 18, 2011 ( http://www.richardsennett.com/site/SENN/Templates/General.aspx?pageid=40 ).

Smith, Dorothy. 1990. “Textually Mediated Social Organization” Pp. 209–234 in Texts, Facts and Femininity: Exploring the Relations of Ruling. London: Routledge.

Smith, Dorothy. 2005. Institutional Ethnography: A Sociology for People. Toronto: Altamira Press.

Sonnenfeld, Jeffery A. 1985. “Shedding Light on the Hawthorne Studies.” Journal of Occupational Behavior 6:125.

Wood, E., M.W. Tyndall, J.S. Montaner, and T. Kerr. 2006. “Summary of findings from the evaluation of a pilot medically supervised safer injecting facility.” Canadian Medical Association Journal 175(11):1399–1404.

2.3. Ethical Concerns Canadian Institutes of Health Research, Natural Sciences and Engineering Research Council of Canada, and Social Sciences and Humanities Research Council of Canada. 2010. Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans . Retrieved February 15, 2014 ( http://www.pre.ethics.gc.ca/pdf/eng/tcps2/TCPS_2_FINAL_Web.pdf ).

Canadian Sociological Association. 2012. Statement of Professional Ethics . Retrieved February 15, 2014 ( http://www.csa-scs.ca/files/www/csa/documents/codeofethics/2012Ethics.pdf ).

Habermas, Jürgen. 1972. Knowledge and Human Interests. Boston: Beacon Press

Weber, Max. 1949. Methodology of the Social Sciences . Translated by H. Shils and E. Finch. Glencoe, IL: Free Press.

Solutions to Section Quiz

1. C | 2. C | 3. D | 4. C | 5. B | 6. C | 7. D | 8. C | 9. A | 10. A | 11. B | 12. A | 13. B | 14. D | 15. A

Image Attributions

Figure 2.3. Didn’t they abolish the mandatory census? Then what’s this? by Khosrow Ebrahimpour ( https://www.flickr.com/photos/xosrow/5685345306/in/photolist-9EoT5W-ow4tdu-oeGG4m-oeMEcK-oy2jM2-ovJC8w-oePSRQ-9J2V24-of1Hnu-of243u-of2K2B-of2FHn-owiBSA-owtQN3-of1Ktd-oitLSC-oeVJte-oep8KX-ovEz8w-oeohhF-oew5Xb-oewdWN-owavju-oeMEnV-oweLcN-ovEPGG-ovAQUX-oeo2eL-oeo3Fd-oeoqxh-oxCKnv-ovEzA5-oewFHa-ovHRSz-ow8QtY-oeQY6Y-oeZReR-oeQmHw-oeKXid-oeQLKa-oy6fNT-ow4sVT-oeQMQq-oeQPPr-oeQYbL-ow8hS1-ow4n8v-owiPKS-oeQF41-oeiH5z ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.4. Dauphin Canadian Northern Railway Station by Bobak Ha’Eri ( http://commons.wikimedia.org/wiki/File:2009-0520-TrainStation-Dauphin.jpg ) used under CC BY 3.0 license ( http://creativecommons.org/licenses/by/3.0/deed.en )

Figure 2.5. Punk Band by Patrick ( https://www.flickr.com/photos/lordkhan/181561343/in/photostream/ ) used under CC BY 2.0 ( https://creativecommons.org/licenses/by/2.0/ )

Figure 2.6. Crack Cocaine Smokers in Vancouver Alleyway ( http://commons.wikimedia.org/wiki/File:Crack_Cocaine_Smokers_in_Vancouver_Alleyway.jpg ) is in the public domain ( http://en.wikipedia.org/wiki/Public_domain )

Figure 2.8. Muncie, Indiana High School: 1917 by Don O’Brien ( https://www.flickr.com/photos/dok1/3694125269/ ) used under CC BY 2.0 license ( https://creativecommons.org/licenses/by/2.0/ )

Introduction to Sociology - 1st Canadian Edition Copyright © 2014 by William Little and Ron McGivern is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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A level sociology revision – education, families, research methods, crime and deviance and more!

Seven Examples of Field Experiments for Sociology

Details of the Hawthorne experiment, Rosenthal and Jacobsens’ self-fulfilling prophecy experiment, and the Stanford experiment, and some more contemporary popular examples up to 2014.

Table of Contents

Last Updated on June 12, 2023 by Karl Thompson

Field experiments aren’t the most widely used research method in Sociology, but the examiners seem to love asking questions about them – below are seven examples of this research method.

Looked at collectively, the results of the field experiments below reveal punishingly depressing findings about human action – they suggest that people are racist, sexist, shallow, passive, and prepared to commit violence when ordered to do so by authority figures.

The experiments are outlined in the form of a timeline, with the most recent first providing contemporary examples of field experiments, and those towards the end the more classic examples I’m sure everyone’s has heard of (Rosenthal and Jacobsen for example).

2014 – The Domestic Abuse in the Lift Experiment

A Swedish social experiment recently showed only one person of 53 reacting to what seemed like a scene of domestic abuse in a lift.

Researchers set up a hidden camera in a lift while members of the group played an abusive boyfriend and his victim. The male actors swore at the women and physically assaulted them while members of the public were in the lift

Most of the lift’s passengers ignored the abuse, while only one out of 53 people intervened in an attempt to stop it.

The experiment was organised by STHLM Panda , which describes itself as “doing social experiments, joking with people and documenting the society we live in”.

2010 – The Ethnicity/ Gender and Bike Theft Experiment

In this experiment two young male actors, dressed in a similar manner, one white the other black take it in turns to act out stealing a bike which is chained to a post in a public park. The two actors (one after the other) spend an hour hacksawing/ bolt-cuttering their way through the bike lock (acting this out several times over) as about 100 people walk by in each case.

The findings – when the white actor acts out the bike-theft, only 1/100 step in and take immediate action. Several people actually casually ask ‘is that your bike’, but just laugh it off when the actor tells them it isn’t.

When the black actor acts out the same thing, within seconds, a crowd of people has gathered to stop him, with many whipping out their mobiles to phone the police. When the experiment is reset, the same thing happens again.

Towards the end of the film, a third actor steps in – an attractive young, blonde female – people actually help her to steal the bike!

This experiment seems to have quite good reliability – there are some examples of similar experiments which get similar results…

The ‘Social Misfits’ experiment where a white guy then a black guy act out a car theft on a public road – the white guy lasts 30 mins and ‘no one cares’, but not so with the black-guy.

2009 – The Ethnicity and Job Application Experiment

Researchers sent nearly 3,000 job applications under false identities in an attempt to discover if employers were discriminating against jobseekers with foreign names.

They found that an applicant who appeared to be white would send 9 applications before receiving a positive response of either an invitation to an interview or an encouraging telephone call. Minority candidates with the same qualifications and experience had to send 16 applications before receiving a similar response .

Researchers from the National Centre for Social Research , commissioned by the Department for Work and Pension (DWP), sent three different applications for 987 actual vacancies between November 2008 and May 2009. Using names recognisably from three different communities – Nazia Mahmood, Mariam Namagembe and Alison Taylor – false identities were created with similar experience and qualifications. Every false applicant had British education and work histories. Nine occupations were chosen, ranging from highly qualified positions such as accountants and IT technicians to less well-paid positions such as care workers and sales assistants.

All the job vacancies were in the private, public and voluntary sectors and were based in Birmingham, Bradford, Bristol, Glasgow, Leeds, London and Manchester. The report concludes that there was no plausible explanation for the difference in treatment found between white British and ethnic minority applicants other than racial discrimination .

It also found that public sector employers were less likely to have discriminated on the grounds of race than those in the private sector (a handy argument against privatisation and neoliberalism here, at least if you’re not racist!)

2008 – The £5 Note Theft and Social Disorder Experiment

In this (slightly bizarre sounding) experiment an envelope containing a £5 note was left poking out a letterbox, in such a way that the £5 note was easily visible. The researchers did this first of all with a tidy garden, and later on (similar time of day) with litter in the garden – on the first occasion 13% of people took the envelope, on the second, the percentage doubled to 25% – suggesting that signs of physical disorder such as littering encourage deviant behaviour.

The experiment was actually a bit more complex – for the full details see the Keizer et al source below – this was also actually one of six experiments designed to test out Wilson and Kelling’s 1996 ‘broken windows theory’.

1971 – The Stanford Prison Experiment

In which college students take on the role of either prison guards or prisoners and spend time in an artificial prison. The Stanford Prison Experiment was meant to last 14 days, it had to be stopped after just six because the ‘guards’ became abusive and the ‘prisoners’ began to show signs of extreme stress and

In 1971, psychologist Philip Zimbardo and his colleagues set out to create an experiment that looked at the impact of becoming a prisoner or prison guard. The researchers set up a mock prison in the basement of Standford University’s psychology building, and then selected 24 undergraduate students to play the roles of both prisoners and guards.

The simulated prison included three six by nine foot prison cells. Each cell held three prisoners and included three cots. Other rooms across from the cells were utilized for the prison guards and warden. One very small space was designated as the solitary confinement room, and yet another small room served as the prison yard.

The 24 volunteers were then randomly assigned to either the prisoner group or the guard group. Prisoners were to remain in the mock prison 24-hours a day for the duration of the study. Guards, on the other hand, were assigned to work in three-man teams for eight-hour shifts. After each shift, guards were allowed to return to their homes until their next shift. Researchers were able to observe the behavior of the prisoners and guards using hidden cameras and microphones.

While the prisoners and guards were allowed to interact in any way they wanted, the interactions were generally hostile or even dehumanizing. The guards began to behave in ways that were aggressive and abusive toward the prisoners, while the prisoners became passive and depressed. Five of the prisoners began to experience such severe negative emotions, including crying and acute anxiety, that they had to be released from the study early.

The Stanford Prison Experiment demonstrates the powerful role that the situation can play in human behaviour. Because the guards were placed in a position of power, they began to behave in ways they would not normally act in their everyday lives or in other situations. The prisoners, placed in a situation where they had no real control, became passive and depressed.

1968 – Rosenthal and Jacobson’s ‘Self-Fulfilling Prophecy’ Experiment

The aim of this research was to isolate and measure the effect of high teacher expectation on the educational performance of pupils.

Rosenthal and Jacobson carried out their research in a California primary school they called ‘Oak School’. Pupils were given an IQ test and on the basis of this R and J informed teachers that 20% of the pupils were likely ‘spurt’ academically in the next year. In reality, however, the 20% were randomly selected.

All of the pupils were re-tested 8 months later and he spurters had gained 12 IQ points compared to an average of 8.

Rosenthal and Jacobsen concluded that higher teacher expectations were responsible for this difference in achievement, providing supporting evidence for labelling theory and the ‘self-fulfilling prophecy’.

1924-32 The Hawthorne Factory Experiments

The Hawthorne Electricity Factory Works in Chicago commissioned a study to see if their workers would become more productive in response to various changes in their working environment – such as lighting levels, cleanliness of the factory and relocating work stations.

The workers’ productivity seemed to improve with any changes made, and slumped when the study ended. It was suggested that the productivity gain occurred because the workers were more motivated due to the increased interest being shown in them during the experiments.

The study gave rise to the term ‘The Hawthorne Effect’ which refers to any short-term changes in behaviour which result from participants knowing they are taking part in an experiment (rather than changes in behaviour being a result of changes to independent variables).

NB – As the video outlines, this study was huge – really more than just a ‘field experiment’ it involved the workers being interviewed about their feelings about work.

Field Experiments in Sociology – covers the strengths and limitations of the method

An Introduction to Experiments – covering key terms related to experiments, such as hypotheses, and dependent and independent variables.

Field Experiments are an important research method within sociology.

Swedish social experiment shows people ignoring domestic abuse in a lift – The Guardian

Double standard bike thief experiment highlights racism – The Root

Undercover job hunters reveal huge race bias in Britain’s workplaces – The Guardian

Keizer et al – The Spreading of Disorder – Science Express Report

The Stanford Prison Experiment – The official web site of the experiment (possibly the only experiment that’s also a celebrity?!)

The Pygmalion Effect (details of Rosenthal and Jacobson’s study) – Wikipedia

The Hawthorne Effect – Wikipedia

6 thoughts on “Seven Examples of Field Experiments for Sociology”

Many are but there is overlap between psychology and sociology, there are so few within sociology we have to draw on our sister subject!

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Most of these are psychology, not sociology.

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Developing a Research Question

by acburton | Mar 22, 2024 | Resources for Students , Writing Resources

Selecting your research question and creating a clear goal and structure for your writing can be challenging – whether you are doing it for the first time or if you’ve done it many times before. It can be especially difficult when your research question starts to look and feel a little different somewhere between your first and final draft. Don’t panic! It’s normal for your research question to change a little (or even quite a bit) as you move through and engage with the writing process. Anticipating this can remind you to stay on track while you work and that it’ll be okay even if the literature takes you in a different direction.

What Makes an Effective Research Question?

The most effective research question will usually be a critical thinking question and should use “how” or “why” to ensure it can move beyond a yes/no or one-word type of answer. Consider how your research question can aim to reveal something new, fill in a gap, even if small, and contribute to the field in a meaningful way; How might the proposed project move knowledge forward about a particular place or process? This should be specific and achievable!

The CEWC’s Grad Writing Consultant Tariq says, “I definitely concentrated on those aspects of what I saw in the field where I believed there was an opportunity to move the discipline forward.”

General Tips

Do your research.

Utilize the librarians at your university and take the time to research your topic first. Try looking at very general sources to get an idea of what could be interesting to you before you move to more academic articles that support your rough idea of the topic. It is important that research is grounded in what you see or experience regarding the topic you have chosen and what is already known in the literature. Spend time researching articles, books, etc. that supports your thesis. Once you have a number of sources that you know support what you want to write about, formulate a research question that serves as the interrogative form of your thesis statement.

Grad Writing Consultant Deni advises, “Delineate your intervention in the literature (i.e., be strategic about the literature you discuss and clear about your contributions to it).”

Start Broadly…. then Narrow Your Topic Down to Something Manageable

When brainstorming your research question, let your mind veer toward connections or associations that you might have already considered or that seem to make sense and consider if new research terms, language or concepts come to mind that may be interesting or exciting for you as a researcher. Sometimes testing out a research question while doing some preliminary researching is also useful to see if the language you are using or the direction you are heading toward is fruitful when trying to search strategically in academic databases. Be prepared to focus on a specific area of a broad topic.

Writing Consultant Jessie recommends outlining: “I think some rough outlining with a research question in mind can be helpful for me. I’ll have a research question and maybe a working thesis that I feel may be my claim to the research question based on some preliminary materials, brainstorming, etc.” — Jessie, CEWC Writing Consultant

Try an Exercise

In the earliest phase of brainstorming, try an exercise suggested by CEWC Writing Specialist, Percival! While it is normally used in classroom or workshop settings, this exercise can easily be modified for someone working alone. The flow of the activity, if done within a group setting, is 1) someone starts with an idea, 2) three other people share their idea, and 3) the starting person picks two of these new ideas they like best and combines their original idea with those. The activity then begins again with the idea that was not chosen. The solo version of this exercise substitutes a ‘word bank,’ created using words, topics, or ideas similar to your broad, overarching theme. Pick two words or phrases from your word bank, combine it with your original idea or topic, and ‘start again’ with two different words. This serves as a replacement for different people’s suggestions. Ideas for your ‘word bank’ can range from vague prompts about mapping or webbing (e.g., where your topic falls within the discipline and others like it), to more specific concepts that come from tracing the history of an idea (its past, present, future) or mapping the idea’s related ideas, influences, etc. Care for a physics analogy? There is a particle (your topic) that you can describe, a wave that the particle traces, and a field that the particle is mapped on.

Get Feedback and Affirm Your Confidence!

Creating a few different versions of your research question (they may be the same topic/issue/theme or differ slightly) can be useful during this process. Sharing these with trusted friends, colleagues, mentors, (or tutors!) and having conversations about your questions and ideas with other people can help you decide which version you may feel most confident or interested in. Ask colleagues and mentors to share their research questions with you to get a lot of examples. Once you have done the work of developing an effective research question, do not forget to affirm your confidence! Based on your working thesis, think about how you might organize your chapters or paragraphs and what resources you have for supporting this structure and organization. This can help boost your confidence that the research question you have created is effective and fruitful.

Be Open to Change

Remember, your research question may change from your first to final draft. For questions along the way, make an appointment with the Writing Center. We are here to help you develop an effective and engaging research question and build the foundation for a solid research paper!

Example 1: In my field developing a research question involves navigating the relationship between 1) what one sees/experiences at their field site and 2) what is already known in the literature. During my preliminary research, I found that the financial value of land was often a matter of precisely these cultural factors. So, my research question ended up being: How do the social and material qualities of land entangle with processes of financialization in the city of Lahore. Regarding point #1, this question was absolutely informed by what I saw in the field. But regarding point #2, the question was also heavily shaped by the literature. – Tariq

Example 2: A research question should not be a yes/no question like “Is pollution bad?”; but an open-ended question where the answer has to be supported with reasons and explanation. The question also has to be narrowed down to a specific topic—using the same example as before—”Is pollution bad?” can be revised to “How does pollution affect people?” I would encourage students to be more specific then; e.g., what area of pollution do you want to talk about: water, air, plastic, climate change… what type of people or demographic can we focus on? …how does this affect marginalized communities, minorities, or specific areas in California? After researching and deciding on a focus, your question might sound something like: How does government policy affect water pollution and how does it affect the marginalized communities in the state of California? -Janella

Our Newest Resources!

Transitioning to Long-form Writing
Integrating Direct Quotations into Your Writing
Nurturing a Growth Mindset to Overcome Writing Challenges and Develop Confidence in College Level Writing
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Graduate Writing Consultants
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Sweet success: Sugarcane's complex genetic code cracked

Modern hybrid sugarcane is one of the most harvested crops on the planet, used to make products including sugar, molasses, bioethanol, and bio-based materials. It also has one of the most complex genetic blueprints.

Until now, sugarcane's complicated genetics made it the last major crop without a complete and highly accurate genome. Scientists have developed and combined multiple techniques to successfully map out sugarcane's genetic code. With that map, they were able to verify the specific location that provides resistance to the impactful brown rust disease that, unchecked, can devastate a sugar crop. Researchers can also use the genetic sequence to better understand the many genes involved in sugar production.

The research was conducted as part of the Community Science Program at the U.S. Department of Energy Joint Genome Institute (JGI), a DOE Office of Science user facility at Lawrence Berkeley National Laboratory (Berkeley Lab). The study is published today in the journal Nature , and the genome is available through the JGI's plant portal, Phytozome.

"This was the most complicated genome sequence we've yet completed," said Jeremy Schmutz, Plant Program lead at the JGI and faculty investigator at the HudsonAlpha Institute for Biotechnology. "It shows how far we've come. This is the kind of thing that 10 years ago people thought was impossible. We're able to accomplish goals now that we just didn't think were possible to do in plant genomics."

Sugarcane's genome is so complex both because it is large and because it contains more copies of chromosomes than a typical plant, a feature called polyploidy. Sugarcane has about 10 billion base pairs, the building blocks of DNA; for comparison, the human genome has about 3 billion. Many sections of sugarcane's DNA are identical both within and across different chromosomes. That makes it a challenge to correctly reassemble all the small segments of DNA while reconstructing the full genetic blueprint. Researchers solved the puzzle by combining multiple genetic sequencing techniques, including a newly developed method known as PacBio HiFi sequencing that can accurately determine the sequence of longer sections of DNA.

Having a complete "reference genome" makes it easier to study sugarcane, enabling researchers to compare its genes and pathways with those in other well-studied crops such as sorghum or other biofuel crops of interest, like switchgrass and miscanthus. By comparing this reference to other crops, it becomes easier to understand how each gene influences a trait of interest, such as which genes are highly expressed during sugar production, or which genes are important for disease resistance. This study found that the genes responsible for resistance to brown rust, a fungal pathogen that previously caused millions of dollars of damage to sugarcane crops, are found in only one location in the genome.

"When we sequenced the genome, we were able to fill a gap in the genetic sequence around brown rust disease," said Adam Healey, first author of the paper and a researcher at HudsonAlpha. "There are hundreds of thousands of genes in the sugarcane genome, but it's only two genes, working together, that protect the plant from this pathogen. Across plants, there are only a handful of instances that we know of where protection works in a similar way. Better understanding of how this disease resistance works in sugarcane could help protect other crops facing similar pathogens down the road."

Researchers studied a cultivar of sugarcane known as R570 that has been used for decades around the world as the model to understand sugarcane genetics. Like all modern sugarcane cultivars, R570 is a hybrid made by crossing the domesticated species of sugarcane (which excelled in sugar production) and a wild species (which carried the genes for disease resistance).

"Knowing R570's complete genetic picture will let researchers trace which genes descended from which parent, enabling breeders to more easily identify the genes that control the traits of interest for improved production," said Angélique D'Hont, last author of the paper and a sugarcane researcher at the French Agricultural Research Center for International Development (CIRAD).

Improving future varieties of sugarcane has potential applications in both agriculture and bioenergy. Enhancing how sugarcane produces sugar could increase the yield farmers get from their crops, providing more sugar from the same amount of growing space. Sugarcane is an important feedstock, or starting material, for producing biofuels, particularly ethanol, and other bioproducts. The residues that remain after the pressing of sugarcane, referred to as bagasse, are an important type of agricultural residue that can also be broken down and converted into biofuels and bioproducts.

"We are working to understand how specific genes in plants relate to the quality of the biomass we get downstream, which we can then turn into biofuels and bioproducts," said Blake Simmons, Chief Science and Technology Officer for the Joint BioEnergy Institute, a DOE Bioenergy Research Center led by Berkeley Lab. "With a better understanding of sugarcane genetics, we can better understand and control the plant genotypes needed to produce the sugars and bagasse-derived intermediates we need for sustainable sugarcane conversion technologies at a scale relevant to the bioeconomy."

This study involved collaborations with institutes from around the world, including France (CIRAD, UMR-AGAP, ERCANE); Australia (CSIRO Agriculture and Food, Queensland Alliance for Agriculture and Food Innovation/ARC Centre of Excellence for Plant Success in Nature and Agriculture -- University of Queensland, Sugar Research Australia); Czech Republic (Institute of Experimental Botany of the Czech Academy of Sciences); and the United States (Corteva Agriscience, Joint BioEnergy Institute). The genome was sequenced at the JGI with work completed at the JGI partner laboratories, the Arizona Genomics Institute and the HudsonAlpha Institute for Biotechnology.

Agriculture and Food
Food and Agriculture
Evolutionary Biology
Exotic Species
Sustainability
Plant breeding
Genetic code
Agriculture
Gene therapy
Francis Crick

Story Source:

Materials provided by DOE/Lawrence Berkeley National Laboratory . Original written by Lauren Biron. Note: Content may be edited for style and length.

Related Multimedia :

Gene order map

Journal Reference :

A. L. Healey, O. Garsmeur, J. T. Lovell, S. Shengquiang, A. Sreedasyam, J. Jenkins, C. B. Plott, N. Piperidis, N. Pompidor, V. Llaca, C. J. Metcalfe, J. Doležel, P. Cápal, J. W. Carlson, J. Y. Hoarau, C. Hervouet, C. Zini, A. Dievart, A. Lipzen, M. Williams, L. B. Boston, J. Webber, K. Keymanesh, S. Tejomurthula, S. Rajasekar, R. Suchecki, A. Furtado, G. May, P. Parakkal, B. A. Simmons, K. Barry, R. J. Henry, J. Grimwood, K. S. Aitken, J. Schmutz, A. D’Hont. The complex polyploid genome architecture of sugarcane . Nature , 2024; DOI: 10.1038/s41586-024-07231-4

Cite This Page :

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99 Good Sociology Research Questions Examples: Find inspiration for your sociological studies

Sociology Research Question Topics

2. Identity and Beliefs:

3. Media and Youth:

4. The Role of Government:

5. Parenting and Socialization:

6. Mass Media and Paparazzi:

7. Gender Bias in the Workplace:

8. Social Movements and Activism:

9. Conflicts and Communities:

10. The Ancient Clans and Modern Social Structure:

Race, Nationality, and Ethnicity

1. What were the sociological implications of the civil rights movement on race relations within the United States?

2. How do race, nationality, and ethnicity intersect with gender in shaping identity and experiences?

3. What are the cultural and societal factors that contribute to the formation of ethnic enclaves within communities?

4. How does the media, including paparazzi and mass media coverage, perpetuate stereotypes and biases based on race, nationality, and ethnicity?

5. What are the implications and conflicts that arise from the government’s categorization and classification of individuals by race, nationality, and ethnicity?

6. How do children’s racial and ethnic identities develop and evolve within multiracial families?

7. What are the sociological implications of youth involvement in racial and ethnic movements and activism?

8. How does race, nationality, and ethnicity influence access to healthcare and medical treatment?

9. How do social movements and workers’ rights organizations address issues of racial and ethnic solidarity?

10. What are the sociological implications of intermarriage and the blending of racial and ethnic backgrounds?

The Role of Mass Media in Sociological Research

Research Questions about Mass Media in Sociology

Youth Cultures

1. How do youth cultures form and evolve over time?

2. What are the key influences on youth cultures?

3. How do youth cultures express and negotiate gender and sexuality?

4. How do youth cultures intersect with race, ethnicity, and class?

5. What are the implications of youth cultures for social movements and political activism?

Sociology of Gender and Sexuality

1. How do societal beliefs about gender influence the formation of individuals’ gender identities?

2. How does gender affect parenting roles and practices?

3. What are the experiences of LGBTQ+ individuals in different communities?

4. How do media representations of gender and sexuality shape societal perceptions and attitudes?

5. What are the effects of gender inequality on women in the workplace?

Social Movements

Cults, Clans, and Communities

What are some examples of sociological research questions?

What are some good sociology research topics?

How can I formulate a good sociological research question?

What are some specific examples of sociology research question topics?

Why is sociological research important?

By Alex Koliada, PhD

500 Sociology Questions and Topics [Examples & Tips]

🔝 Top 10 Sociology Questions

🔍 References

⭐ Top 10 Sociological Questions Examples 2024

👪 Sociology of the Family Research Topics

🏺 Sociology Questions about Culture

⛪ Sociology of Religion Topics for Essays

🗣️ Sociolinguistic Research Topics for Students

🏅 Sports Sociology Topics to Research

😷 Medical Sociology Topics to Write About

🏙️ Urban Sociology Topics to Research

🏫 Research Topics in Sociology of Education

👨👩 Sociological Reseach Questions on Gender

📊 Sociological Survey Topics to Look Into

📈 Topics about Surveys

📉 Topics for Surveys

👥 Sociology Debate Topics for Students

✅ Sociological Research Paper Writing Tips

Proofreading

Translation

Graphic Design

100 Sociology Research Topics You Can Use Right Now

Art, Food, Music, and Culture

Social Solutions and Cultural Biases

Marriage and Family

Generational

Spiritualism, religion, and superstition