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A Guide to Preparing an International Business Plan

By: FITT Team

international business plan project

An international business plan acts as a framework that identifies goals and objectives, specific target markets and clients, resources required and strategies to be developed in pursuit of international business opportunities. The plan allows for the monitoring of progress via metrics against which success and failure can be measured. A comprehensive international business plan will be comprised of a number of integrated strategies related to business functions, including communications, sales and marketing, finance and production.

What Is an International Business Plan?

An international business plan is a valuable management tool that describes who a business is, what it plans to achieve and how it plans to overcome risks and provide anticipated returns. It can be used for a wide variety of purposes, such as to:

  • Set goals and objectives for the organization’s performance.
  • Provide a basis for evaluating and controlling the organization’s performance.
  • Communicate an organization’s message to managers and staff, outside directors, suppliers, lenders and potential investors.
  • Help the planner identify the cash needs of the business.
  • Provide benchmarks against which to compare the progress and performance of the business over time.

A comprehensive and detailed plan forces the planner to look at an organization’s operations and re-evaluate the assumptions on which the business was founded. In doing so, strengths and weaknesses can be identified.

Although highly dependent on the individual business case, on average it takes a three-year commitment to establish a successful presence in a foreign market. This process may require tremendous human, technical and financial resources during the developmental period.

International Market Entry Strategies Couse Banner

The Planning Process

An international business plan is subject to repeated adjustment and revision to keep it current with the changing circumstances of the organization. The plan is a feedback mechanism through which new information is continually incorporated into the organization’s operations. Planning always precedes action. Therefore, planning must be thought of as a continuous cycle. The analytical tools presented here are not intended to be used just once. If they are to be useful, they should be used repeatedly as part of a process of improvement and incremental adjustment.

Plan Preparation Guidelines

These 7 guidelines will help in preparing a comprehensive international business plan:

  • Clearly define the objectives for producing the plan : Who is going to read the plan, and what will they need to do? These objectives can help you decide how much emphasis to put on various sections.
  • Allocate sufficient time and resources to thoroughly research the plan : A plan is only as good as the research that went into producing it.
  • Show drafts of the plan to others : It can be very useful to obtain feedback from others, both inside and outside the business.
  • Create an original plan that is done specifically for each business case : A common mistake entrepreneurs make is to borrow heavily from a sample plan and simply change the names and some of the numbers. There are two big problems with this approach. First , the emphasis placed on various sections of the plan must reflect what is important to the particular business in question. Second , a good plan should flow like a story, with the sections working together to demonstrate why the business will succeed. Plans that borrow too heavily from other plans tend to be disjointed, with some sections contradicting others and various key issues left unaddressed.
  • Outline the key points in each section before the writing starts : These points must then be reviewed to ensure the sections are consistent with each other, there is little duplication and all key issues have been addressed.
  • Ensure financial projections are believable : For many readers, the financial section is the most important part of the plan because it identifies the financing needs and shows the profit potential of the business. In addition, a good financial plan will give the reader confidence that the author really understands the business.
  • Consider writing the executive summary as the last step in the process: It is usually easier to provide a concise overview after the detailed content has been created.
If you’re having trouble getting started with your business plan, try writing like it’s a series of tweets—one for every section of your business plan. To get your point across, 140 characters is all you need.

Forcing yourself to boil each section of your business plan down to one main point is an exercise in decision making and strategy all in itself. When you’re done, you’ll have everything you need to take your next step, whether that’s practicing your pitch to potential investors or a business partner, or sitting down to expand each tweet into a full section of a more traditional business plan.

Core Content

The international business plan is the culmination of all of the work done to determine the appropriate venture for the organization’s growth. As part of the feasibility process, the organization will have determined its own internal readiness, conducted comprehensive target market research and carefully analyzed any relevant risks.

Feasibility of International Trade Couse Banner

At this point, the organization can take all of this information and analysis and formally document the plan for moving forward. There are many different models and examples of how to put together a formal business plan, rather than one correct way.

The right format will depend on the organization, the venture being pursued and who will be accessing the business plan and for what purpose. However, there are some basic guidelines to follow.

One of the reasons business plans are developed is to convince investors and/or bankers to invest in the venture.

Increasingly, they are looking for a business plan to include two sections: one relating to online strategy (in terms of e-marketing, social media and ROI) and the second relating to corporate social responsibility (including quality, health, safety and environment policies).

The inclusion of these topics gives more credibility to the company by demonstrating its commitment to the community and to employees’ well-being.

Table 3.1 nternational Business Plan Content

Telling a Story 

One trend in business planning is to use a narrative structure in the document, rather than traditional technical writing techniques. Storytelling techniques are increasingly being used throughout the business world to create personal and organizational brands, deliver marketing messages and develop persuasive plans.

Stories make presentations better. Stories make ideas stick. Stories help us persuade. Savvy leaders tell stories to inspire us, motivate us. That’s why so many politicians tell stories in their speeches. They realize that “what you say” is often moot compared to “how you say it.

Instead of using bulleted points and cold, technical language, organizations employ a “beginning, middle and end” narrative style. This engages the audience by establishing the context, describing the conflict or obstacles and arriving at a successful resolution.

The Executive Summary

Usually the last step of preparing the international business plan is to develop the executive summary, a short overview of what the plan proposes to accomplish. For some purposes, a one-page business plan can also be useful.

There is not a great deal of difference between an executive summary and a one-page business plan. The most significant distinction is the one-page plan must completely fit on one page in a readable font, while an executive summary may spread over two or three pages.

One-Page Business Plan

There is a trend towards the one-page business plan, especially if the plan is to be presented to potential partners for their consideration. Audiences for the one-page plan will be looking for a “quick hit”: a clear and concise description of what the opportunity is and how it is being pursued.

For example, a one-page business plan might include the following topics, as described in Noah Parson’s article “How to Write a One-Page Business Plan” on the website Bplans :

  • Customer problem/opportunity
  • Your solution/approach
  • Business model (how you make money)
  • Target market (who is the customer and how many are there)
  • Competitive advantage
  • Management team
  • Financial summary
  • Funding required

The one-page plan (or the executive summary, if used in place of the one-page plan) may provide the first impression the audience has of the business. This is the most important document generated out of the business planning process, and significant effort and care should be taken in its creation.

There are many websites the provide blank samples of one-page business plans, including Bplans , the GoForth Institute and Startup.com.

A Note on Strategic Plans

A strategic plan covers many of the same points as a business plan. However, a strategic plan sets out the detailed action plan to be followed to achieve the objectives of the international business plan.

It must outline specific activities, their due dates and who is responsible for each activity. It is a project plan with a critical path. A strategic plan ensures any venture is carried out in a coordinated, informed and systematic way.

A key consideration in action planning is how quickly to enter the market, which is driven by the chosen market entry strategy. If market entry is done too quickly, the potential for costly mistakes increases. However, if it is completed too slowly, opportunities may be missed and competitors will have more time to react.

The Planning Cycle

Attaching the word “cycle” to planning implies that it happens more than once. International business plans need to be reviewed periodically because new information that has an impact on both planning and operations is continually coming in.

All plans, including international business plans and strategic plans, need to be reviewed every time there is a major event impacting the business, such as civil unrest, a currency fluctuation or the presence of a new competitor.

About the author

international business plan project

Author: FITT Team

The Forum for International Trade Training (FITT) is the standards, certification and training body dedicated to providing international business training, resources and professional certification to individuals and businesses. Created by business for business, FITT’s international business training solutions are the standard of excellence for global trade professionals around the world. View all posts by FITT Team

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An International Business Expansion Plan for First Timers

It’s the dream of many businesses to ‘go global’. New markets, new talent, new success - globalization is a heady and exciting process that, when done correctly, brings growth upon growth. With improvements to trade, supply chains, data processing and analytics, it could be argued going global is easier than ever. 

But it still needs a steady hand at the helm, requiring preparation and skill. Here’s an international business expansion plan you can use as a resource when beginning your expansion journey.

  • Do the Market Research
  • Become Market-Ready
  • Consider Sales Strategy
  • Ensure Legal Compliance
  • Explore Local Tax Laws
  • Visualize Your Budget

1. Strategize

No expansion can occur without a business plan that accounts for the nuances of a foreign market. You might have a fantastic business plan, but part of what makes a plan work is a locale. What works in one place may not work in another. Developing a localized strategy is, therefore, an important driver of success. 

You need to develop a tactical project that includes goals, KPIs and accounts for the limitations set by any budget you may have. Also, determine your growth option , as these could take the form of:

  • Licensing arrangements.
  • Partnerships.
  • Mergers and acquisitions.
  • Or creating an entity through the help of a Professional Employer Organization (PEO).

You’ll also need to determine which country is the right area for you to expand into. You can do this by identifying similar markets and audiences as yours, looking at cultural similarities and economic health. This means you must choose countries that have stable economies.

You can also follow the trends of customer demand and social media. You can use social media analytics to discover in what areas your business is trending or use your website analytics to find out where your orders are coming from. A high level of orders in a foreign country dictates a high level of demand. 

Determining all of this will create a better structure to follow and develop later on. 

2. Do the Market Research

Before any globalization can be pursued, your business needs to analyze where it’s going and where it wants to get to. You can do this by implementing the following:

Product : You’re going overseas to sell your product or service, so prepare a product gap analysis against local offerings. This will help you discover the products the market is lacking and the ones that are doing well.

Market : A market segmentation analysis will then help you identify whether your product/service will sell well in your target market.

Competition : You’ll also need to carry out a SWOT analysis to analyze your competition. Local competitors might sell similar products at cheaper rates, so how can you stand out?

Potential : How big is the target market? Is it growing or shrinking? Market potential will help you determine the future health of your business venture in regards to environmental factors.

3. Become Market-Ready

Return to the results of your product gap analysis. How will your product or service perform in the target market? Take the time to identify any alterations to your product or marketing approach that might make your transition into the new market more successful. But this also applies to the local regulatory environment, for example:

  • Explore the local regulations and ensure that your product is compliant.
  • Think of product localization. There have been many unfortunate cases of product names that, when translated, end up being either odd or rude in the local language. While they can be amusing, they’re big hindrances for your progress.
  • Remember to trademark or patent your product.
  • Make sure to quality test your product not only in line with your standards but the standards of your target country.

Finally, explore the local distribution methods available to you. If you’re pursuing a local partnership this may be easier, as existing companies will already have distribution channels set up for you to use. 

4. Consider Sales Strategy

A clear-cut sales strategy will include the following considerations:

  • Sales delivery.
  • Branding and value proposition.
  • Marketing approach and campaigns.
  • Pricing (factoring in exchange rates and local taxation).

First of all, how will you market your products? Digitally? If so, prepare yourself for creating a localized web domain (where you’ll have to register the domain name) or add translation features to your original website. Similarly, will your marketing be done predominantly over social media? That means you’ll need a worthwhile translation service or a native speaker.

Also, determine whether your product fits the local economy. Expensive luxury items don’t make sense in traditionally poorer areas, which means you may have to start from scratch. A localized pricing and sales model should, therefore, be created before any expansion begins. 

5. Ensure Legal Compliance

While some countries have stronger regulatory bodies and requirements than others, it’s always worth being aligned with the rules. Compliance breeds compliance, helping to create a fairer market where the merits of your product, business model and staff are what creates success. 

This means understanding the specific requirements that may apply to you, whether they’re set up by the host country or any trade agreements. This will also mean registering your business with the relevant authorities, creating localized commercial agreements and work within industry-specific guidelines and regulations. 

Furthermore, you’ll need to:

  • Ensure any expatriate employees are overseas with a valid visa. 
  • Pursue the required routes in regards to good and shipping.
  • Maintain detailed records of your business and expansion process. It may be worth outsourcing this work to a PEO to ensure global compliance. 

For more information on international law, explore our blog here. 

6. Explore Local Tax Laws

Tax is one of the most vital business obligations to get right. Upon beginning your expansion, navigate the local tax laws, alongside any international tax laws that may apply. Is there a trade agreement between your home and host country that might afford you tax benefits? Every bit of information you can glean is valuable.

You need to ensure that your foreign entity is compliant with local corporate policies and has at its disposal a risk management plan. Remember to create reliable reports on sales and VAT taxes (if applicable).

You can consider outsourcing your accounting, payroll and tax. For example, a PEO can offer payroll management , as well as deducting the relevant taxes at source , making your job much easier. They can also include social security payments, alongside additional benefits such as medical or life insurances, depending on what applies. 

7. Visualize Your Budget

With the data gained in the previous steps, as well as the inherent knowledge you have about your own business and finances, you, your team and your stakeholders will be able to create a final budget. It needs to be proactive, aggressive and ultimately attainable.

There are many ways of structuring a budget. One way is to develop a three-year budget alongside a rolling 12-month business plan that can be adapted, including the relevant KPIs. You can update this every six months.

Once you’ve begun the expansion process, remember to perform operating reviews at each quarter. Finding granular level detail is also a wise practice, so establishing a near real-time budget (weekly) to correspond with data reporting will give you a more up-to-date and adaptive view of your financials.

Furthermore, consider working alongside a Global PEO. If you’re looking to create an adaptive budget, this may be the path for you, as working with a PEO can reduce expansion costs by up to 70% over an in-house implementation. Similarly, going in-house can lead to an increase in the time it takes to go to market and the potential for business-critical mistakes. Choosing a PEO partnership may provide you with the ultimate peace of mind. 

This international business expansion plan is a general outline you can follow, however, each strategy will be different when it comes to the real thing. There also may be big changes that depend closely on environmental factors, such as exchange rates, trade agreements and political relationships.

For more information on the inherent possibilities and different avenues of international expansion, explore our helpful guide that covers many bases when it comes to the paths you can potentially take.

Finding the Expansion Plan For You

Calculating the differences and potential of varying expansion methods is a long-winded task. There’s a lot of disparate information out there, but we’ve brought it all together in our guide. Perfect for first-timers, it details the different growth options open to you, national vs. international expansion, important considerations and PEO possibilities. It’s the perfect starting point for businesses prepared for that next step. 

Download ‘Expansion Considerations for Rapidly Growing Businesses’ by clicking the banner below.

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What Is a Global Expansion Strategy & How to Create One

If your business is interested in embracing globalization, developing a global expansion strategy is vital to your success.

Uriel Eldan

Global expansion is undoubtedly one of the best ways to tap into international markets, acquire world-class experts, and set your company up for long-term success. But without a solid strategy, global expansion is near-impossible and can result in delays, extra costs, and wasted resources.

This guide will give you a clear understanding of what a global expansion strategy is and how your business can formulate its own plan successfully. You’ll learn the best practices for planning market expansion step by step, from the consideration phase to launch.

Why You Need a Global Expansion Strategy

Having a considered business expansion strategy in place will help you to:

  • Expand into the right markets at the right time
  • Use time and money efficiently
  • Mitigate risk and stay compliant with local regulations
  • Build a competition-crushing team
  • Scale your business faster
  • Increase profitability

What Is a Global Expansion Strategy?

A global expansion strategy is a formal business plan that outlines how a company intends to expand its operations into foreign countries and markets, while mitigating risks and enhancing revenue growth. To be successful, it should include clear timelines and budgets, thorough research, realistic goals, and dedicated talent.

Your strategies for international expansion should give clear structure and guidance to those in charge of executing it, thus making it a crucial part of your overall global expansion process.

How to Create a Successful Global Expansion Strategy

Creating a robust global expansion strategy is a big task; it requires enough time, dedication, and resources. But it’s not an impossible feat, and when done right, your global expansion plan will make scaling your business far easier and more successful in the long run.

To help you hit the ground running, we’ve broken down the global expansion strategy process into six simple steps.

1. Set Company Goals to Guide Your International Expansion Strategies

Before you jump into a global business expansion, you first need to set clear company goals. This will give you and your teams direction and purpose for the short, mid, and long term, driving the business forward sustainably.

Setting company-wide goals will help you to understand where global expansion fits into your company vision and which goals it can help you achieve. It’ll also help you prioritize certain aspects of global expansion, set aside an appropriate budget, and give you a clearer timeframe for when you need to achieve each step in the expansion process.

When setting goals, consider what the main aim(s) of your global expansion should be. For example, your global expansion plans may be led by factors such as:

  • Widening your talent pool to build a diverse team and source niche skills
  • Expanding your business into lucrative new markets
  • Proving economic stability for your business by diversifying markets
  • Saving money by moving operations abroad
  • Building a globally recognized brand or improving your existing reputation

Each of these potential drivers for global expansion will result in very different goals that you would need to set and plan.

To help you set achievable company goals, there are many frameworks you can use, such as OKRs (Objectives & Key Results) or WIGs (Widely Important Goals). But whichever framework you use, your goals should be S.M.A.R.T.:

2. Do Thorough Market Research

Once you’ve set company goals and understand where global expansion fits into them, you need to carry out thorough research into the markets you wish to enter. This will help you identify opportunities and obstacles before you start spending money to execute your expansion strategy.

When done well, market research can help you maximize profitability, decrease risk, and reassure stakeholders and investors that your global expansion plans are substantiated.

Here are just some of the questions you should answer before entering a new market:

  • Is there a demand for your product or service?
  • What is the total addressable market (TAM)?
  • What’s the socio-political and cultural landscape like? Is it ready for a product like yours?
  • Who are your competitors and can your product or service offer something new?
  • How will the local laws and regulations affect your expansion plans? Can you overcome these barriers?
  • Will you need to invest in localization to make your product or service successful in the new market?
  • What kinds of talent are readily available in the target country? For example, does the country produce high-quality academics, leaders in a specific industry, or an abundance of tech talent?

There are many tools you can use to help make researching target markets easier, such as country-specific databases like the OECD . Once completed, you should have a better idea of which markets to prioritize in your global expansion strategy.

While the end goal may be to expand into dozens of countries across all continents, it’s best to stick with a select few high-priority, low-risk markets to begin with. You could start by expanding into Europe or another strategic area, for example.

This expansion method will allow you to test out your international expansion strategy and make any necessary adjustments before investing more money and resources.

Colorful post-it notes on a board

3. Evaluate the Different Types of Global Expansion Strategies Available & Choose Wisely

There are many methods to expanding business globally, but what works for one company may not work for yours. Use your market research, company goals, and budget to determine which international expansion strategy is right for your company. The main types of expansion strategies are:

  • Exporting goods or services
  • Licensing & franchising
  • Forming strategic partnerships
  • Acquiring or merging with foreign businesses
  • Setting up wholly owned subsidiaries abroad (also known as Greenfield Venture )

Each market expansion strategy has pros and cons. For example, licensing is fairly inexpensive and allows your business to expand rapidly, but it can lead to a loss of control over quality, messaging, and reputation.

On the other hand, Greenfield Venture allows your business to remain in full control of operations, but it’s an expensive and complex process from start to finish.

Which Option Should You Use to Expand Internationally?

Choosing the right business expansion strategy depends on your timescale, budget, and goals. Global expansion isn’t just for big corporations anymore, but the size of the company will likely determine the type of expansion strategy you use.

For enterprise companies with an expansive budget and plenty of resources, acquisition or Greenfield Venture may be the most attractive option, for example.

However, for start-ups and SMEs with a lower budget, partnerships, licensing, and exportation may be more cost-effective methods of global expansion that allow you to get your foot in the door.

At Omnipresent, for example, we use a mixture of owned entities and strategic partnerships to carry out our own global expansion strategy. Our two main reasons for expanding internationally are:

      1. To hire the best talent available around the globe       2. To build a network of entities and local expertise to be able to offer the very best service to            our clients.

To achieve these goals, we’ve adopted a thorough and multi-faceted approach to global expansion. Here’s a brief overview of what we do:

  • Conduct research on local regulations all over the globe
  • Analyze client demand and growth patterns
  • Research the complexity of setting up and acquiring the proper licenses to be fully compliant
  • Evaluate internal expertise to determine which markets we should prioritize and how aggressive we should be
  • Set up local entities in viable markets
  • Partner with trusted local service providers to harness their expertise and resources
  • Build a world-class team by remote hiring from across the globe using our own product and EOR solution

4. Hire the Best Local Talent

Hiring local talent can make global expansion simpler and more cost-effective, especially if the target market is very different culturally and linguistically from your existing markets. Having staff on the ground helps you to:

  • Tap into local expert talent
  • Gain first-hand knowledge of the market and local culture
  • Benefit from local language skills
  • Save money by not having to travel as much or relocate existing staff
  • Gain trust in the local market by building on existing relationships
  • Leverage existing business contacts and networks

If you’re worried about the costs of hiring a lot of new talent, don’t! You don’t need to hire a fully fledged team in each new market to reap the rewards. Think strategically:

  • Do you want customer support staff available in the local time zone?
  • Do you need sales representatives who can speak the local lingo?
  • Would you benefit from project managers who have strong existing relationships with local service providers?

Every business has different needs, so evaluate what local talent would benefit your global expansion strategy the most.

How to Hire Local Talent

Hiring remote employees abroad may seem daunting. After all, setting up a local entity in each new market can be time-consuming and requires a sound knowledge of local regulations for compliance. You may be tempted to hire independent contractors instead, but that can be risky, too .

The simplest solution is to partner with an Employer of Record (EOR) service, like Omnipresent, which employs staff on your behalf and handles all the associated administration for you. Using an EOR is faster and less risky than employing international talent directly, and it’ll make the global expansion process much smoother as a result.

Two workers at laptops planning strategy on paper

5. Select Local Partners Carefully

Even with employees based in your target market, you’ll likely need to work with local partners in some capacity. For example, you may need third-party logistics partners, legal advisors, or marketing & PR agencies to execute your international expansion strategy successfully.

But before signing any contracts, be sure to do your due diligence. Here’s what to look for in a reliable global expansion company partner:

  • An impressive portfolio of existing clients mirroring your own business
  • Positive references from those clients
  • A competitive quote for their services
  • Timely and considerate customer support

You may even consider implementing a trial period with your chosen partners to assess how well they work with your business before committing to a long-term relationship.

6. Launch Your Product or Service in New Market & Continually Monitor

Now’s the time to launch your product in the new market and get your message out to your target audience! First impressions matter, so use a range of relevant marketing channels to create a stir, including localized advertising campaigns, dedicated social media accounts, local media coverage, and special events.

Once launched, you should continually monitor progress and adapt your strategy as appropriate. By seeking regular feedback from local customers, you’ll have a better understanding of the target market and what you need to improve to meet their specific needs.

Assessing the success of your initial global expansion strategies will help guide any subsequent market expansion plans you may have. That way, your business can continue to grow sustainably and you can enjoy the many benefits of globalization while mitigating risk as much as possible.

How Omnipresent Takes the Hassle out of Global Expansion

As a fully remote and international team with clients based around the world, we understand the complexities of taking business operations global. That’s why we help companies like yours save time, money, and headspace by making international employment simple.

Our global employment services allow you to focus on developing an internationally renowned product, service, and team by:

  • Setting up local entities, so you don’t have to
  • Drawing up compliant employment contracts
  • Enrolling employees into global payroll
  • Managing employee benefits
  • Handling the onboarding and offboarding process
  • Providing HR support in over 160 countries and territories

Whether you’re at the consideration phase or if you’re ready to go, learn how we can help with your global expansion strategy by booking a free consultation with our team. ‍

international business plan project

Uriel has been working in the tech space for the past six years; first as a Tech-Regulation Lawyer and a Venture Capital Investor in Tel Aviv, then in Berlin as VP of Business Development in an AI startup. Most recently, he joined Omnipresent as Head of International Expansion. Having gained degrees in Law, Business Management, and Accounting, Uri is passionate about the interaction between technology and business, and loves learning about how different cultures approach it.

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Sample Export Plan

Sample export plan .

Completing an international business plan helps you to anticipate future goals, assemble facts, identify constraints and create an action statement. It should set forth specific objectives and implement a timetable and milestones. A strategy for entering or expanding into targeted markets is critical to your success in the global marketplace.   

Conduct an “audit” of your company to determine how exporting will impact your operations. Consider the management issues for exporting, approaches to exporting, distribution channels and other important considerations that will impact your business. 

Understand the key components of an effective, actionable export plan. Just as no two companies are alike, there is no one-size-fits-all export plan. Your export plan should be an extension of your overall business plan, if not infused completely into your business plan. Many of the same questions for your international sales strategies will apply to your domestic sales plan. 

Have a clear idea of the information you need to collect and sources where you might find that information.  

Creating an international export plan is important for defining your company’s present status and internal goals and commitment. It is also required if you plan to seek export financing assistance. Prepare a plan prior to requesting bank loans. This can save both time and money.  

Sample Outline of an Export Plan 

Part I: Export Policy Commitment Statement    

Part II: Situation or Background Analysis 

Product/Service for Export 

Export License (if needed) 

Personal Export Organization 

Products/Services to be Exported 

Products that Qualify Under FTAs 

Resources Outside the Company 

Industry Structure, Competition, Demand Operations 

Export Control Compliance 

Product Classifications 

Resources Inside the Company 

​​  Part III: Marketing Component 

​Identifying, Evaluating, and Selecting Markets 

Product Selection and Pricing 

Distribution Methods                                             

Internal Organization and Procedures 

Sales Goals (Profit and Loss Forecasts)                

Terms and Conditions 

Pricing with Consideration of Duties, Taxes   

Freight Costs, and Logistics Included  

  Part IV: Tactics—Action Steps 

Primary Target Countries 

Indirect Marketing Efforts 

Quarterly Accomplishments 

Secondary Target Countries  

​  Part V: Export Budget 

Pro-forma Financial Statements     

Marketing Materials 

Travel       

Website Enhancements 

Trade Show Visits 

Other Costs 

​  Part VI: Implementation Schedule 

Follow-up 

Periodic Operational and Management Review (Measuring Results against the Plan) 

  Addenda: Background Data on Target 

Basic Market Statistics (Historical and Projected) 

Background Facts 

Competitive Environment 

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International Business Plan Template

International Business Plan Template

What is an International Business Plan?

An international business plan outlines the goals and objectives of a business that is looking to expand into international markets. It is a comprehensive document that outlines the strategy and tactics of a business that is looking to enter into the global marketplace. The international business plan is a critical component of the overall business plan and should be developed in concert with other elements of a business’s overall strategy.

What's included in this International Business Plan template?

  • 3 focus areas
  • 6 objectives

Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective.

Who is the International Business Plan template for?

The International Business Plan template is designed for organizations of all sizes and industries who are looking to expand their operations and business into other countries. The template provides a comprehensive framework for businesses to establish effective international business relationships, utilize digital platforms, and recruit qualified international talent. It is a powerful tool that can help businesses develop and grow their international presence.

1. Define clear examples of your focus areas

When creating an international business plan, it is important to define the focus areas that will be addressed. Focus areas are the broad topics that the plan will address, and should be tailored to the specific needs of the business. Examples of focus areas could include establishing effective international business relationships, utilizing digital platforms, and recruiting qualified international talent.

2. Think about the objectives that could fall under that focus area

Objectives are the specific goals that the business wants to achieve within each focus area. Objectives should be tailored to the business’s specific needs and should be achievable and measurable. Examples of objectives could include building an international network, developing international partnerships, creating an online presence, and strengthening online connections.

3. Set measurable targets (KPIs) to tackle the objective

KPIs, or Key Performance Indicators, are measurable targets that help to quantify the success of a project or objective. KPIs should be tailored to the specific objectives of the business and should include an initial measure, a target measure, and a unit of measure. Examples of KPIs could include increasing the number of international advisory board members, increasing the number of website visits, and increasing the number of international hires.

4. Implement related projects to achieve the KPIs

Projects are the specific actions that the business will take to achieve each objective. Projects should be tailored to the specific objectives of the business and should be achievable and measurable. Examples of projects could include creating an international advisory board, establishing strategic alliances, developing an international website, and expanding social media presence.

5. Utilize Cascade Strategy Execution Platform to see faster results from your strategy

Cascade is a powerful strategy execution platform that helps businesses quickly and effectively develop and execute their international business plans. Cascade provides businesses with the tools and insights they need to stay organized and ensure their plans are executed accurately and efficiently. With Cascade, businesses can stay on track and achieve their goals faster than ever before.

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5 International Business Examples to Learn From

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  • 29 Jun 2021

The term international business refers to any business that operates across international borders. At its most basic, it includes the sale of goods and services between countries.

Yet, other forms of international business do exist. For example, a business that produces components or products overseas but sells them domestically can be considered an international business, as can an organization that outsources services, such as customer service, to locations where labor expenses are cheaper.

For most organizations, decisions around building, producing, and selling products or services are informed by many factors. Cost is an important one because businesses that primarily operate in developed markets, like the United States and Europe, can often source cheaper labor abroad.

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Other factors play a role in decision-making, too. For example, an organization that makes a conscious effort to become more sustainable may produce its product as close as possible to the end user to reduce greenhouse gas emissions related to transportation, even if it might result in higher labor costs. Likewise, a business may take pride in sourcing local labor to create jobs and support the economy.

Although international business can benefit the global economy, it also carries inherent risks. The fact that each country has its own government, regulations, inflation rates, and currency can complicate business models and must be weighed against the perceived benefits of operating internationally. Some of the most common challenges of international businesses include language and cultural barriers, currency exchange rates, and foreign politics and policies.

What Is a Successful International Business?

International businesses must have resilient, adaptable, communicative, and resourceful employees who know when to seize expansion opportunities. They need to have a deep understanding of international economics to anticipate how global markets will affect their bottom line and international marketing to effectively communicate their organization’s value to diverse audiences.

Are you interested in working with an international organization? Do you have plans and aspirations to take your business international? Here’s a look at five well-known international businesses that have successfully—and not so successfully—navigated the global market.

Examples of International Businesses

Apple Inc., founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, is now considered one of the most influential international companies. Headquartered in the United States, Apple designs, develops, and sells electronics, software, streaming, and online services worldwide.

Apple opened its first international location in Tokyo, Japan, in 2003 after saturating the American market. Under Jobs, Apple touted ease-of-use, innovative design, and customer loyalty with the marketing slogan, “ Think Different ,” and it continues to use visionary strategic marketing and a tight ecosystem to overcome competition and attract creative audiences around the globe.

Apple not only sells products internationally but has supply chains from 43 countries that ship supplies to China for final production and assembly. By keeping a tight-knit and strong relationship with suppliers, strategic inventory, and a focus on sustainability, Apple stands as one of the world’s most successful companies.

2. Financial Times

The Financial Times is a formerly British daily newspaper that’s now owned by the Japanese holding company Nikkei. The Financial Times’ mission is to deliver unbiased, informed investment and economic information to empower individuals and companies to make secure investment decisions.

The Financial Times had a rocky start trying to break into the international market. Andrew Gilchrist, former managing director of the Financial Times , describes his experience at the publication in the online course Global Business .

During his tenure, the Financial Times prioritized entering the international market in India. Despite a large English-speaking population and strong government support, domestic journalism was considered culturally and legally suspect. In fact, the Financial Times was eventually tied up in legal knots because the local newspaper barons were able to challenge every move through the courts.

Eventually, the Financial Times’ attempt to go international in India led to an economic slowdown and sluggish company growth.

3. McDonald’s

Two brothers, Maurice and Richard McDonald, converted their drive-through barbecue restaurant in San Bernardino, California, into a burger and milkshake restaurant—now known as McDonald’s—in 1948.

The McDonald brothers focused on creating a better business system geared toward self-service and efficient and repeatable processes that relied on heating lamps instead of waiters. This model, known as “ Speedee ,” led to lower costs, cheaper products, and faster growth. It became the epitome of “fast food.”

Soon after, Ray Croc took McDonald’s a step further by bringing in franchisees and suppliers, leading to the creation of restaurants across the United States. McDonald’s model continued to expand, and, in 1967, the company opened locations in Canada and Puerto Rico .

McDonald’s has been internationally successful, thanks in large part to the consistency its business model allows. The fact that a Big Mac tastes the same regardless of which country you order it in is a testament to the company’s long history. Today, there are 38,000 restaurants in more than 120 countries.

4. Coca-Cola

Coca-Cola was created by pharmacist John Pemberton in 1886 at a soda fountain in Atlanta, Georgia. It was used as a tonic for common ailments due, in part, to the addition of cocaine and caffeine derived from the kola nut, which was a major ingredient at the time. (This was later removed from the recipe in 1903.)

Although popular at its inception, Coca-Cola became the company it is today because of the marketing and business leadership of Asa Griggs Candler and future investors, who dramatically increased sales and expanded syrup factory production into Canada.

Eventually, an independent bottle company licensed the rights to Coca-Cola’s syrup production and distribution, streamlining production and generating massive profits. Coca-Cola later remarketed for Germany, China, and India, and it’s now sold everywhere except Cuba and North Korea .

Coca-Cola currently has over 900 bottling and manufacturing facilities worldwide , many of which are in North America, Asia, and Africa.

H-E-B is a popular American grocery company with more than 340 stores in Texas and northeast Mexico. It was founded by Florence Butt in 1905 and expanded into Mexico in 1997.

The primary driver of international expansion wasn’t a desire to capture greater market share, but rather, a desire to gain access to foreign produce markets in warmer climates, from which the company could source produce during its domestic suppliers’ off-season in the northeastern United States.

Craig Boyan, president of H-E-B, explains in Global Business that, upon becoming an international business, H-E-B bought blueberries from Chile and Peru to sell year-round. Despite it being expensive to ship blueberry crates to Texas, this enabled the company to continue meeting its customers’ needs. Since then, production has increased with demand, especially in Mexico, which has an ideal climate to produce blueberries year-round. H-E-B now sources blueberries mostly from Mexico, making them more available and affordable for customers.

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What Do You Study in International Business?

Many businesses succeed by expanding their markets, production operations, and supply chains internationally. But doing so requires savvy business leadership bolstered by economic knowledge, an understanding of markets, and the ability to learn political and cultural trends.

Business professionals who have a successful career in international business need various skills and expertise . Acquiring these combined skills employers are looking for, along with international business experience, can lead to long-term career success. Some of these important skills include:

  • Strong communication skills
  • Emotional intelligence
  • Cultural awareness
  • Knowledge of finance and accounting
  • Entrepreneurship skills
  • Understanding of global economics

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Why Study International Business?

Regardless of the role, professionals must stay current on all business practices. A global business education provides a wide range of opportunities to create and capture value for organizations. To bring this value to the workplace, individuals need to understand the economic, political, and social factors that drive change and how decisions affect global markets .

Strategists and entrepreneurs should learn about the broader macroeconomic and political landscape of their organizations to grow their business internationally and manage global teams. Professionals in heavily regulated industries can also use this knowledge to develop approaches and frameworks to navigate their complex industries.

If you’re considering joining a global business or thinking about ways to expand your organization internationally, completing an online Global Business course is an excellent way to quickly gain those skills.

Are you interested in breaking into a global market? Sharpen your knowledge of the international business world with our four-week online course Global Business , and explore our other business in society courses. Not sure which is right for you? Download our free course flowchart .

This article was updated on July 19, 2022. It was originally published on June 29, 2021.

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MBA 541 - Global Business Plan Project Resource Guide

  • Phase One: Choosing a Company and Global Business Opportunity
  • Phase Two: Planning the Global Enterprise
  • Phase Three: Organizing Global Business Activities
  • Phase Four: Implementing the Global Marketing Plan

Resource Guide Overview

Every organization conducts research to plan and implement a business idea. This resource guide is designed to help you find the resources necessary to build the foundation for an international business plan. These steps offer flexibility for many settings related to global business enterprises. The guide may be used for planning global expansion of an existing product or service or may be used to research a new foreign business opportunity. Each phase and section in this guide contains a research component or goal that will help you build your Global Business Plan for MBA 541.

The final result of your global plan may be in one of the following formats:

  • a written report with supplementary tables and visuals
  • an oral presentation with visuals
  • a summary in a poster format or other visual display (website, video, newsletter)

For more information about this project, please refer to your online course shell. Please direct any questions about assignment expectations or requirements to your instructor. Any questions about resources or research tips presented in this guide can be directed towards Ask a Librarian.

Note about research

Keep in mind that you may not explicitly find the information for every component listed in this guide. Rather, be prepared to create data by extrapolating, inferring, estimating, and making judgments based on related and relevant information. Lastly, while research starters and recommend resources have been included under each section, many of the resources and reports can be applied across multiple steps. Be flexible with how you use and apply the information you find throughout the research process.

  • Next: Phase One: Choosing a Company and Global Business Opportunity >>
  • Last Updated: Jan 26, 2024 3:01 PM

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Q. How can I create an international business plan for project 4 for MBA 670?

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Answered By: Cynthia Thomes Last Updated: Feb 12, 2024     Views: 6155

Project 4 for MBA 670 asks you to choose a product and country from lists provided in your classroom and to then create a business plan that discusses how you could expand a company's business into your chosen country by introducing your chosen product to that country.

Following is information that should help you find the information that you've been asked to include in your business plan.

  • Main competitors : One way to find the main companies that already offer the product that you chose in the country that you chose is to find the NAICS code that applies to the product's industry (see the information in your classroom and/or  NAICS Codes for more information about how to find an industry's NAICS code; many medical devices, for instance, will have NAICS code 334510 , which covers electromedical and electrotherapeutic apparatus manufacturing, or NAICS code 334516 , which covers analytical laboratory instrument manufacturing, or NAICS code 339113 , which covers surgical appliance and supplies manufacturing) and to then run an industry search in Hoovers for that NAICS code. On the industry overview page, scroll down to the Geographic Segmentation section and click on the hyperlinked number in the Companies column to see a list of companies. (Note that you may need to click on the “Show Rows with Values Less Than 5% of Total” link in order to see the country that you chose.) Alternately, if you know the name of a company that makes the product that you chose in the country that you chose, you can use databases such as Business Market Research Collection , Business Source Ultimate , Hoovers , and Nexis Uni to look up the company and find its competitors. For more information about finding a company's competitors, see Finding a Company's Competitors .  

You may be able to find relevant forecasts in Statista by running a search for your chosen product and country -- for example:

(Note that, unlike most other library databases, Statista uses an implied AND ; you shouldn't enter AND between search terms.)

You may also need to make educated inferences about the need for the product that you chose in the country that you chose based on the country's demographics. see Business Research: Finding Demographic or Psychographic Information for search tips.

  • Competitive edge: Since you need to discuss ways that your company could gain a competitive edge over other companies, one way to find an area where your company could stand out would be to look at SWOT analyses for some of the companies that you identified as being competitors to your company; the strengths, weaknesses, opportunities, and threats that others have found for those companies should give you some ideas of how your company could set itself apart from the competition. To find companies’ SWOT analyses, see Business Research: SWOT Analysis
  • Value chain activity relocation: Use the course material and links in your classroom to help you decide which activity or activities from your company’s value chain you might want to relocate to your chosen country.
  • Legal business entity to market the chosen product in the chosen country: Use the course material and links in your classroom to help you determine the best mode of entry for introducing your chosen product to your chosen country.
  • Impact of the chosen country’s legal, ethical, and cultural standards on the company’s operations in the country: Use the course material and links in your classroom to help you understand how your company’s expansion to your chosen country might be affected by formal or informal structures in place in that country.

For additional information about starting or expanding a business into a particular country, you might also want to consult:

  • Santander's Establish Overseas guides and/or Analyze Markets guides
  • The World Bank’s Doing Business guides
  • Michigan State University’s globalEDGE country information
  • the International Monetary Fund’s country information
  • Lex Mundi’s Guides to Doing Business
  • the Department of Commerce, International Trade Administration’s Country Commercial Guides
  • Nexis Uni’s BMI Country Risk Reports
  • Statista's Country & Region Reports

You may also want to use databases such as ABI/INFORM Collection  and Business Source Ultimate  to search for articles that discuss the market for your chosen product in your chosen country or that discuss regulations that could affect how your product might fare in the country, etc. To do that, you can run searches such as:

  • [product] AND [country] AND market*
  • [product]  AND  [country]  AND (customer* OR consumer* OR purchaser* OR buyer*)
  • [product] AND [country] AND (law* OR regulation*)

If you need further assistance with finding information for project 4, please Ask a Librarian .

If you have questions about the requirements for project 4, please contact your instructor.

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Developing a Business Plan for Innovator International

Find out more about developing your plan for our Innovator International or StartUp+ programmes and our assessment criteria.

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Do you need guidance in developing your plan for our Innovator International or StartUp+ programmes?

Asking someone whether they have a business plan can, potentially, be one of the most misleading questions. The reason for this is that there are so many types of business plan. The contents of a plan for your own personal use will inevitably differ from that expected by a bank manager, investor, potential business partner or entry onto a specific programme.

We receive between 50 and 75 applications every month for our programme, with business plans ranging from 5 – 100 pages. The quality varies greatly, but most interestingly very few ever have two key components – a basic project plan and a risk register. These aspects are paramount in letting the reader know (a) you’ve got a plan to make things work, and (b) you know what you’re going to do if things veer off track.

Bearing that point in mind, this guide is written to help you develop a business plan specifically for entry on to the Innovator International programme, which can subsequently lead to you receiving your Endorsement for your Home Office Start Up of Innovator Visa application.

Our Assessment Process

When we’re assessing the suitability of projects for our programmes, we consider ten key areas. We grade each of these areas from 1-10 on our ‘business maturity matrix’ which lets us know how advanced the business is in each area.

No alt text provided for this image

The marks are based on objective statements to ensure consistency across all projects. Within this guide we provide hints and tips on the level of information expected to meet the Start Up and Innovator criteria for our programme and subsequent endorsements.

This is NOT a guide detailing how any individual or business can develop a plan which will result in an endorsement. As any business plan (and particularly those developed using this methodology) has to be based on factual statements and supported by evidence, it is intended as a way to present the state of your business and your ambition in a clear and concise manner. This subsequently maximises your chances of being successful in your application for a position on an Innovator International programme

Setting the Scene

Think of your business plan as you, at an interview. How do you look? How do you talk? How long do you have? Do you provide underwhelming “yes and no” answers or an unnecessary excess of information? Do you think about what you’ve been asked and try to answer all aspects of every question?

Bearing this in mind, let’s start with the following basics:

  • Your business plan should be the right length – 15-30 pages is a convenient length to get your story across for our purposes, depending upon your style of writing. What’s most important is the quality of the content, not the length . It’s OK to send a little more if you need to provide additional information, but you might want to consider placing it in an appendix or additional reference document.
  • It should be smart and easy to read, like a good book . Open with a punchy executive summary, and take the reader through a journey. Anyone reading your plan wants to be as excited about your idea as you are.
  • Add pictures – but only where they’re necessary. A picture can help your reader visualise what it is you’re trying to achieve and also makes the document more readable
  • Pick a decent font in a good size. Don’t write everything in bold , but do use it on your key points you want to be noticed.
  • Provide the information that the reader wants, but don’t go overboard by using too many words. Every section should be short, impactful and let the reader fully understand the situation without tiring them. Keep their attention!
  • Think about your attention to relevant detail . We don’t need to know if you’re spending £500 on a printer, but if you’re developing a product or piece of software, we do want some insight on the development process, timeframe and costs. Tell us what matters!
  • Pay attention to your timeframe and make sure it’s realistic . You’re highly unlikely to achieve your optimum sales targets in Month 1. Especially if you have to develop something which takes 4 months.

The Document Contents

Now you’re ready to go, here are the ten sections we assess. Under each title you will see the key question we ask ourselves:

1: Market Assessment

“Does the plan address the market maturity, wider sector position, scale, geographical nuances, and competitors?”

Within this section we’re looking to see that the applicant has a good understanding of the market opportunity, the prospective clients and the competition. There should be a clear opportunity for the given market. In addition, while it is good to provide an overview of the global, national or regional market statistics, it’s better to provide detail about your precise client base and demonstrate how you have engaged with them to develop your specific opportunity .

2: Marketing Strategy

“Is there a clear and achievable route to market without major risk points?”

While the previous question addressed how well you know your market, this section asks how you will engage them. Having a website and social media campaign may be essential but they’re often ‘necessary evils’ – i.e. they don’t add great value to what you do, but you can’t not have one. The challenge with websites and social media is that no-one looks at yours unless they’re highlighted to what you do.

This is where the Zero Moment of Truth (ZMOT) becomes highly relevant – that is, the moment that a potential customer makes a decision to emotionally invest time in finding out more about you. To achieve this they will have typically heard about you, read about you or seen you in several places – so how, and where, are you going to let people know about what you do?

3: Sales Strategy

“Does the plan include the capability to identify, develop and achieve the sales required to meet the financial needs of the business?”

You’ve told us how you’re going to make people aware of what you do – now you need to let us know that you have the sales process knowledge and skills to seal the deal. Sales aren’t something that you start once you’ve developed your offering; one of the wisest pieces of advice I’ve ever received is that “it’s better to sell something you haven’t yet made, than to make something you can’t sell” .

One of the biggest challenges we encounter with businesses is when they are highly skilled in the areas where they are delivering a product (or service) to their clients, but they lack the basic sales skills to achieve their ambition or worth. To look at the previous quote in a different way, making it is the easy bit – the challenge comes in turning the idea into an invoice.

4: Skills Strategy

“Does the business have the skills needed to complete their given tasks? Consider the full set of vocational (50%) and commercial skills (50%) required to make the business a success.”

We consider two key areas here and assign 50% of the total maturity mark to each. The first 50% is allocated against the applicants skills to understand and deliver the product or services within the business. If someone is starting a business in HR for the engineering sector, you’d expect them to have a good level of understanding of HR processes and/or engineering businesses. 

The second 50% addresses whether the person or team have the skill set to run the business. Do they have business management skills, a sales capacity, and any other core skills required to make the business a success? This is key in determining the viability of the business – i.e. does the applicant have the skill set to make the business work?

5: Resource Planning 

“Does the business have access to all of the knowledge, equipment and supply chain contacts they require in order to complete their functions?”

Now we’re building a picture of what skills you have, we move on to resources. This section asks what you have other than your people to help make the business a success. Resources typically include:

  • the knowledge you need to do the job (remember this may come from other people)
  • the equipment you need to complete and deliver a job (this may be software you’re designing)
  • the contacts that you have (who may provide knowledge or perform tasks for you such as manufacturing, delivery, etc) and,

We need to know what you need and what you currently have, or are negotiating. Where there is a shortfall, what is your plan to address it?

6: Project Plan

“Is there a project management plan which details how the key objectives are going to be achieved and in what timeframe?”

This is key to helping us understand how you are going to achieve your goals. We’re not expecting a full project plan, but we would like some key information such as key targets and milestones, the main steps you need to achieve your targets, and the time it’s going to take.

The best way to present much of this information would be in a Gantt Chart , such as the one shown below:

No alt text provided for this image

Within such a chart (which is easy to develop on any spreadsheet package), you’re able to identify your key tasks and plan how long each will take. This allows us to determine other information, such as when you will be in a position to raise revenue.

7: Scalability Strategy

“Does the plan include details regarding the significant scaling of the business?”

The term ‘scaling’ usually refers to how your business can increase revenue at a significantly higher rate than its expenditure. It could also be summarised as increasing growth while improving productivity.

However, in the context of the Start Up and Innovator Visa programmes, the term relies more to growth alone, asking how the company will achieve national and maybe international relevance.  There are many ways to achieve this, from expansion to franchising. We want to know a little about your growth and scalability plans.

8: Innovation Strategy

“Does the plan clearly demonstrate a current level of, and ambition to continue, a high level of innovation which is an integral part of the business proposition?”

Innovation is a key talking point for Start Up and Innovate Visa applications. As an Innovation Agency, we understand that the definition of innovation can differ depending upon its context. Bearing that in mind, for the purpose of our programme (and for the endorsement of Start Up and Innovator Visas) we define innovation as “the provision of a benefit that is not currently and readily available in the UK”. That benefit could be delivered to any party, including customers, staff and wider stakeholders. It could even be a better way of making or doing something that already exists.

What we’re looking for here is that the innovation is an integral part of the business, and not “added on a the end to make the plan appear innovative”. Innovation should be a factor that has driven the creation of the business, and will continue to be apparent through it’s development and growth.

9: Financial Planning

“Does the plan demonstrate the need to meet all of the financial requirements of the business including contingency in the event of sales slippages, and how realistic are the key assumptions?”

Every business plan requires a robust set of financial figures based on solid assumptions. I don’t think I’ve ever seen a business plan where the forecasts were met, mainly due to the fact that entrepreneurs naturally over-assume how fast sales will arrive. One way to account for this is to include a “sensitivity analysis” – a delay or percentage reduction which takes into account the things which inevitably go wrong, which aren’t seen in advance.

A financial plan should always summarise the key assumptions, as the person reading the plan does not want to have to make assumptions as to why figures peak or trough. A good way to help the reader is, prior to showing the cashflow, list your key assumptions – for example cost per unit and rate of sales.

10: Risk Management 

“Does the plan assess the key risks and provide a robust management strategy to minimise probability and / or impact?”

The final step – and another which is missing from most business plans – is a basic risk assessment and management plan. We’re not talking about risk in terms of compliance and workplace safety here – we want to know what might go wrong, and what you’re doing (or going to do) to assess it.

Assessing risk is simple, using the following steps:

  • List down everything which might go wrong, from you becoming ill through to people not wanting what you’re offering.
  • On a scale of 1-5 (where 1 is very low, 5 is very high) what is the probability of the risk happening?
  • On the same scale, what would the impact be if it did happen?
  • Multiply your probability score by your impact score to get an overall risk score between 1 and 25.
  • If the score is 10-19, the risk is high. If the score is 20-25, the risk is very high. For each of the risks in these areas, state whether you’re going to take action to prevent the risk from happening or whether you plan to act if it does happen.

While this is one of many ways to compile a business plan, this method allows us to assess all of the information we require for entry on to our programmes and subsequent endorsement. Please don’t feel that you have to use these headings – you don’t – but you do need to address all of the key points.

Finally, please remember that this is the information we need to see, and won’t meet the needs of everyone. If you follow these guidelines you’ll have a good strong plan, but if you are writing a business plan for another purpose, just ask the prospective reader what they want you to focus on!

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Competitive Events

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Competition Success

Online Practice Exams

Vocabulary Flipcards

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Chapter Name

International Business Plan

The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used.

Career Opportunities

Align Energy

Align Energy is a revolutionary utility-management service that seeks to provide users with the ability to smartly budget their energy expenses. Through the use of an app and website, Align’s interface displays a household’s real time energy usage, showing electricity, water, and gas usage in a logical format that clearly states how much they have spent at any time.

Sample Exams

Exam blueprint.

The chart below shows the number of items per instructional area for the 2023-2024 exams used at the district level, chartered association level and the International Career Development Conference.

EXAM STRATEGIES

The exam blueprint is your best friend.

Use the exam blueprint to focus your preparation efforts. You may prioritize studying instructional areas with the higher number of questions listed the blueprint.

Keep Expanding Your Knowledge

As you advance in competition, exam items become more specialized to the Career Cluster. Therefore, you should start with an understanding of general business concepts in the Business Administration Core and build on the knowledge within the Career Cluster of your competitive event.

Review Your Work

Don’t just take the exam! After you take the exam, compare your answers to the exam’s key. If you incorrectly answer a question, re-read the question, note the correct answer, and then read the descriptive key. The descriptive key explains the correct answer and why the other answers are incorrect. This will also help you understand the performance indicator addressed in the exam question.

Focus Your Efforts Where They Need To Be

Each exam question is linked to an instructional area. For each incorrect answer, tally the instructional area it matches. If you are noticing a pattern of incorrectly answering questions within particular instructional areas, spend more time learning the knowledge and skills within those instructional areas. Spend more time reviewing the performance indicators under those instructional areas.

Form Study Groups

Because there are only seven DECA exams, chances are high that some of your fellow chapters are taking the same exam as you, even if they are in a different competitive event. Use this opportunity to form study groups. You could consider taking the exam together and discussing the questions and answers. You could even divide and conquer to prepare study materials to help understand performance indicators.

Get In The Mode

Recreate the testing scene. Find out from your chapter advisor the setting for your exam during competition. Will you be taking the exam online through an electronic device prior to the competition, or  using pencil and paper on-site during the competition? Find out how long you will have to take the test. Then try to replicate the setting using a practice test and using the same time frame you are given in competition.

Develop a Study Schedule

Make sure to study and prepare on a regular basis. Plan a study schedule and calendar leading up to your competition. Do not study right before you take the test. Instead, concentrate on being calm and confident in yourself when taking the exam.

Test Taking Techniques

When taking the exam, use these general test taking techniques:

  • Familiarize yourself with the format.
  • Read the question. Think about the answer.
  • Read all choices before choosing your answer.
  • Eliminate choices you know aren't correct.
  • If you get stuck, circle and come back.
  • Always take an educated guess.
  • If time allows, review your work. ‍

Remain Positive!

Be confident. Refrain from engaging in negative discussions with other members prior to the exam, such as “I’m so nervous – I don’t know if I studied enough.”

Sample Role-Plays

Instructional areas.

Each role-play focuses on a primary instructional area. For each role-play, a majority of its performance indicators will focus on that primary instructional area. The following instructional areas may be used in this event's role-plays.

ROLE-PLAY STRATEGIES

Key elements.

The following key elements are always a part of each role-play scenario. Understanding the format and style of the role-play will help you become familiar, feel comfortable and easily identify the key elements so you can maximize your time developing your solution.

  • Participant Role
  • Company and Brief Description
  • Deliverable
  • Instructional Area

Performance Indicators

  • Meeting Location

The performance indicators are your guide to a focused presentation! Apply them to the situation because they are always based on a real-life situation. Use industry knowledge that you have researched before competition to supplement what you know about your performance indicators. This helps demonstrate your proficiency.

What's the Ask?

At the end of any role-play situation, you are presented with what the judge is looking for from you. Make sure you address what the judge is asking while incorporating the performance indicators. You will want to wow your judge with your solution while explaining it by incorporating the performance indicators.

Communication is Key

Speak clearly so that the judge can understand what you are sharing with him/her. You have time to talk about your performance indicators within the situation—don’t rush and take the chance a judge didn’t hear you talking about something. Be natural and comfortable in your role in the situation. Nonverbal communication can be just as important as verbal communication. Smile and be confident to help demonstrate your professionalism.

Be Creative and Stand Out

Be calm, be professional and be enthusiastic. Don’t be scared of your competition. There are many creative ways to approach a role-play, and no one way is necessarily right, so focus on adding your own creative twist to what you do. Don’t just have a “Plan A”; exceed expectations by having options for your judge to select from if the situation calls for it. Setting yourself apart through innovation, creativity and quality ideas is the key way to stay in a judge’s mind long after all the competitors have finished presenting. What can you bring to the presentation that no other competitor will show your judge?

Connect with the Judge

Take time to make sure your judge is following your thoughts. You can ask your judge questions to make sure he or she has understood what you have shared. Near the end of the role-play, the judge will likely ask you questions. When you are preparing your presentation for the role-play, you may anticipate what questions the judge may ask. However, if you need a minute to consider the questions before answering, say so in a professional manner. This reflects your respect of his or her position and your desire to share an informed answer.

Speak the Language

When speaking with the judge, be as professional as possible, while still being personable and accessible. This means using accurate industry terminology when the situation calls for it. Do not be afraid to use sophisticated or rich vocabulary—with­out sounding like you’re just trying too hard to impress, because, of course, you still want to be relatable, friendly, and down-to-earth.

Make a Good Impression

Be friendly, make eye contact and give a firm handshake when you first meet your judge. Do not wait for them to introduce themselves; rather, take the initiative. While you might be nervous and feel awkward, taking initiative shows that you truly are mature, confident and comfort­able. Also, adhere to the dress code, because you come across as much more professional if you really do look like a business executive. You may also consider the career area in which you are competing. For example, as a competitor in Apparel and Accessories Marketing, you may want to wear something that will reflect an interest in fashion or a more creative point-of-view, without being outrageous. You want to leave a good impression with the judge, and of course, be rememberable.

WRITE IT LIKE  YOU MEAN IT

Participants in the International Business Plan will prepare a written proposal to start a new business venture in an international setting. It may be a new business or a new product or service of an existing business. Any type of business may be used. The body of the written entry must be limited to 20 numbered pages, including the appendix (if an appendix is attached), but excluding the title page and the table of contents.

WRITTEN ENTRY GUIDELINES

The written entry must follow the specifications provided in the Written Entry Guidelines section of the DECA Guide for the competitive event. In addition to the Written Entry Guidelines, participants must observe all of the standards on the Penalty Point Checklist. These standards are designed to make competition as fair as possible. Additionally, the Written Event Statement of Assurances and Academic Integrity Form must be signed and submitted with the entry.

Sample Written ENTRY

Written entry strategies, content is king.

The written entry is the foundation of your competitive event. It's your outline for your project or plan, and represents your process to achieving your outcome. Choosing the right written event and the right company, event, idea, product or topic is so important, because you want to be passionate about the work you will endeavor in this process. Be thoughtful when making your decisions using some of these key considerations:

  • Is there enough data accessible?
  • Can I get information I need from the company or about the product, event or idea?
  • Are there real people I can engage with or enlist the help and expertise of?
  • Is this cutting edge or has the potential to be?

First, But Last

The executive summary is one of the most important parts of your written entry. Not only is it likely to be one of the first parts of your entry the judge reviews, it also provides an overall summary of your entry. It should be dynamic, concise and effectively highlight the main points of your written entry all while including a call to action. Often, it is best to write the executive summary last so that you can identify the most relevant components to include. Some tips for an effective executive summary include:

  • Start with a bang.
  • Identify the problem solution and opportunity.
  • Focus on what makes you stand out.
  • Sell don't just tell.
  • Include data and finances.
  • Use graphics and formatting as appropriate.
  • Imagine this is the only thing someone would read.

Review, Edit, Proofread

Once you have completed your written entry, review it against the written entry guidelines and written entry evaluation form to ensure you have addressed each item. If you believe items are missing or need improvement, revisit your written entry and improve those areas. You may also wish to ask consultants to read your written entry against the criteria and provide feedback. Often, that is the best way to determine if your written entry is clearly understood by someone other than you as the project creator(s). In addition, you should edit and revise your written work so that it is well-organized, professional, logical and error free.

Avoid Penalty Points

Penalty points can cause you to lose your chance for advancement quickly! Many times, they can easily be avoided. Some of the most common reasons for penalty points include:

  • Not using the current year’s event guidelines.
  • All participants or advisor not signing the Statement of Assurances.
  • Leaving out sections in the body of the written entry.
  • Having too many pages. Double check the number of pages allowed in your written entry.

Give your entry to a trusted advisor or peer to review against the Penalty Point Checklist.

PRESENT WITH PIZZAZZ

The participants will present the project to the judge in a 15-minute presentation. The judge is role-playing a business executive. The presentation begins immediately after the introduction of the participants to the judge by the adult assistant. Each participant must take part in the presentation.

PRESENTATION GUIDELINES

Each participant may bring a copy of the written entry or note cards pertaining to the written entry to use as reference during the presentation. Only visual aids that can be easily hand carried to the presentation by the actual participant(s)will be permitted. The participants themselves must set up the visuals. Wheeled carts, moving straps or similar items may not be used to bring visuals into the area. Set up time is included in the total presentation time. Participants must furnish their own materials and equipment. No electrical power or internet connection will be supplied. Alternate power sources such as small generators are not allowed. Sound may be used, as long as the volume is kept at a conversational level. Materials appropriate to the situation may be handed to or left with judges in all competitive events. Items of monetary value may be handed to but may not be left with judges. Items such as flyers, brochures, pamphlets and business cards may be handed to or left with the judge. No food or drinks allowed. If any of these rules are violated, the adult assistant must be notified by the judge.  

Presentation Strategies

First things first.

Consider your presentation your time to highlight the most important parts of your competitive event. In every case, you're trying to sell the judge that your idea, concept or plan is the best. Start with that in mind, and develop an outline for your presentation. Your ultimate goal is for the judge to choose your presentation. Consult the presentation evaluation rubric in the DECA Guide to ensure that your presentation includes information for all of the scoring criteria. You may also consider visual aids and if you'll use technology — but make sure they are relevant and meaningful to your presentation.

Brand Yourself A Winner

When creating your project and delivering your presentation, you are essentially developing a brand for yourself and your ideas. Make your presentation’s brand attractive and easy for your judge to remember by wrapping it in a strong visual package. Tie together all the elements of your project, from the charts and graphs of your written document, to your slide backgrounds, to the shirt you wear with a signature element, such as a particular color palette or pattern.

Stop, Look, Listen

A great portion of your presentation’s success isn’t dependent on what you say, but how you say it. Like any good speech, the judge may not recall every statistic, market segment or promotional idea that you deliver, but they will remember how you made them feel. That’s where confidence in your delivery comes in. Being excited, nervous and anxious about your presentation can cause your rate of speech to increase rapidly, making your words fly by in a blur. Always remember the power of pause. When practicing your presentation, incorporate pauses into your phrases. This will create a dramatic, ear-catching effect to keep your judge attentive to your presentation, plus it will emphasize important points and information. 

Eye contact is another way to connect with your judge. Locking eyes shows confidence in the points you’re delivering and is another way to keep your judge engaged in your delivery.

A memorable part of your delivery that will greatly affect how your judge feels is your tone of voice. Your tone should vary depending on the subjects you’re covering in your presentation. For example, presenting a charity that your Community Giving Project supports may be most effective with a serious, earnest tone, yet in sharing your creative marketing  ideas for an Integrated Marketing Campaign event, an excitable, vibrant tone would be great for expressing your creativity. No matter what tone you use, make sure you vary your expression. Nothing will lose a judge’s attention more than a flat, boring delivery that gives them no feeling about your topic. 

While relying on your innate ability to “wing it” is never recommended for competition, writing down paragraphs of perfect phrases, word-for-word, doesn’t guarantee that your presentation will turn out trophies either. Note cards are a handy tool to remember specific numerical data and exact quotes, but using them as a crutch for your memory could reduce your confident delivery, especially in form of eye contact with your judges. Instead, commit your presentation to memory as best as possible. If you thought it, developed it and wrote about it, you should be able, with a bit of practice, to present it well. Use your visual aid to help guide your talking points, with illustrations, diagrams or other images to help cue your words. 

Just because you reach your last slide doesn’t mean it’s time to thank your judge, shake hands and flee the room. The time after your formal presentation is crucial for further interaction with your judge. Take this opportunity to clarify parts of your presentation, show more of your personality and impress your judge with an ability to provide thorough answers to any questions they may have. The best way to flawlessly answer these questions is to prepare for them in advance. Use your advisors and peers as practice judges for your presentation, and request that they each ask you at least three follow-up questions to your presentation. You begin to become more confident delivering answers off-the-cuff and will begin to learn the most commonly asked questions of your presentation. Should your judge not immediately ask any questions, ask for them! 

To leave even more of an impact on your judge, provide them with a handout before you walk out the door, such as a brochure or outline. Use this strategy to highlight important takeaway points from your presentation, further brand yourself and your ideas, and keep a presence in front of your judge, even long after your final handshake. Make sure to have a final statement or call to action to show your judge that you’re interested in following through.

INSIGHTS INTO THE INDUSTRY

Industry trends are patterns or current happenings that occur within a specific industry. Keeping up with the industry helps give you a pulse on issues and trends that are affecting the industry. This knowledge can help you develop creative, relevant and timely solutions for your competitive event.

5 Things You Really Need to do when Starting Your Own Business

How to spot the next 500-unit franchise, build a bank relationship before you need a loan, quizno owner could purchase bankrupt group, how founders can manage investor relations during a recession, the major benefits of social media for small business owners, how small businesses are competing for hires, mom and pop stores making a comeback, conquer the competition.

Not only do these interactive competition preparation tools help you expand your industry terminology, understand performance indicators and check your comprehension through exam items, they also help you prepare for DECA competition!

international business plan project

Expand your vocabulary

international business plan project

Broaden your knowledge

international business plan project

Check your comprehension

international business plan project

DECA Direct Online is your source for competition tips and career insights. Check out these articles and more on DECA Direct Online as you prepare for competition.

3 Written Event Competition Tips To Consider

The ultimate written event guide, 4 things you must remember while public speaking, deca goes lean in entrepreneurship.

DECA+ ACCEPTABLE USE POLICY ‍ A DECA+ subscription is required for each DECA chapter wishing to access the resources within the DECA+ site. The login is to be used only by the chapter and its members, and the login cannot be shared beyond the chapter. Under no circumstances may any of the content, including but not limited to exams, scenarios or sample written entries, in whole or in part, or any item within be published or posted on any website. Under no circumstances may any of the content, including but not limited to exams, scenarios or sample written entries, in whole or in part, or any item within be shared or distributed beyond the specific DECA chapter that has purchased the subscription.  Any chapter(s) which violates the DECA+ distribution and use policy will not be allowed to participate in the current school year’s chartered association conference or the International Career Development Conference. If any exams or scenarios are posted on a chapter or chartered association website in way outside of the distribution and use policy, the chartered association will not be eligible to purchase exams or receive scenarios from DECA Inc. for a period of one year for the first offense. Furthermore, further access to DECA+ by the chapter(s) in violation will be prohibited effective immediately for a period of no less than three years.

IMAGES

  1. International Business Plan Sample Pdf Deca

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  2. International Business Plan Project.docx

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  3. Business Project Plan

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  4. international business plans

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  5. INTERNATIONAL BUSINESS PLAN FOR COMPANIES

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  6. International Business Plan

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VIDEO

  1. Prife International Business Plan

  2. Entrepreneurship

  3. A Guide to Preparing an International Business Plan

  4. BUSINESS PLAN (project purpose only)#business #project

  5. Entrepreneurship Business Plan Project: XII CBSE Practical project File

  6. Business Plan Implementation

COMMENTS

  1. A Guide to Preparing an International Business Plan

    29/07/2022 By: FITT Team An international business plan acts as a framework that identifies goals and objectives, specific target markets and clients, resources required and strategies to be developed in pursuit of international business opportunities.

  2. INTERNATIONAL BUSINESS PLAN

    The purpose of the International Business Plan to prepare companies and professionals to enter the international market place or to better organize their existing international business activity. The plan will serve as step-by-step guide to lead the company through the process of exporting products and services to international markets.

  3. PDF International Business Plan

    1.1. Internal analysis (company) In order to make the most of your company's strengths and improve your weaknesses, the internationalisation plan begins with an analysis of the competitive capacities of the company in relation to the foreign markets in order to achieve profit maximisation. Some strengths which make international success ...

  4. International Business Plan Structure, Sample, Content

    Step 1: Building a Solid Foundation for International Business Plan During this phase we determine the readiness of your business to the international expansion and help you to build four pillars of the successful international expansion: Selection of the product, service or solution to expand internationally

  5. A First Timers Guide to International Business Expansion

    An International Business Expansion Plan for First Timers Published On: October 11, 2020 It's the dream of many businesses to 'go global'. New markets, new talent, new success - globalization is a heady and exciting process that, when done correctly, brings growth upon growth.

  6. What Is a Global Expansion Strategy? A Complete Guide

    A global expansion strategy is a formal business plan that outlines how a company intends to expand its operations into foreign countries and markets, while mitigating risks and enhancing revenue growth. To be successful, it should include clear timelines and budgets, thorough research, realistic goals, and dedicated talent.

  7. Sample Export Plan

    Creating an international export plan is important for defining your company's present status and internal goals and commitment. It is also required if you plan to seek export financing assistance. Prepare a plan prior to requesting bank loans. This can save both time and money. Sample Outline of an Export Plan

  8. PDF Developing the Global Business Plan

    4 Developing the Global Business Plan Profile: TOMS Shoes Digital Vision/Digital Vision/Thinkstockphotos 49 E ntrepreneurial inspiration can occur anywhere, as happened to Blake Mycoskie, founder of TOMS, a very successful shoe company with an extraordinary busi-ness model.

  9. International Business Plan Template

    An international business plan outlines the goals and objectives of a business that is looking to expand into international markets. It is a comprehensive document that outlines the strategy and tactics of a business that is looking to enter into the global marketplace.

  10. How to build an international business plan

    - Your international business plan will be wrong, but it doesn't mean it won't be useful. So let me explain. There are so many factors you won't be able to control when expanding overseas, it will ...

  11. How To Write A Business Plan (2024 Guide)

    A solid business plan is essential for any new business. ... Best Project Management Software ... She is a former Google Tech Entrepreneur and holds an MSc in international marketing from ...

  12. 5 International Business Examples to Learn From

    The term international business refers to any business that operates across international borders. At its most basic, it includes the sale of goods and services between countries. Yet, other forms of international business do exist.

  13. MBA 541

    Every organization conducts research to plan and implement a business idea. This resource guide is designed to help you find the resources necessary to build the foundation for an international business plan. These steps offer flexibility for many settings related to global business enterprises.

  14. 8 Practical Steps when Launching an International Business

    Source. Preparing to launch an international business involves different aspects and phases, including validating your idea and understanding the market. 1. Know your market. Comprehensive market research is fundamental to any business, especially an international one. When you wish to expand on a global scale, there are a variety of factors ...

  15. PDF SAMPLE BUSINESS PLAN

    The sole purpose of this sample project is to provide a guideline for students in their preparation of a Business Plan for the FITTskills International Trade Management course. Use of any material or data contained within this project is strictly prohibited. This project is reproduced with the author's express permission.

  16. GBP Overview Final

    Global Business Plan Project. Overview. Every organization conducts research to plan and implement a business idea. This project is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global ...

  17. How can I create an international business plan for project 4 for MBA

    Project 5 for MBA 670 asks you to choose a product and country from lists provided in your classroom and to then create a business plan that discusses how you could expand a company's business into your chosen country by introducing your chosen product to that country.

  18. PDF Participants will demonstrate INTERNATIONAL BUSINESS PLAN

    INTERNATIONAL BUSINESS PLAN IBP The International Business Plan involves the development of a proposal to start a new business venture in an international setting. It may be a new business or a new product or service of an existing business. Any type of business may be used. Participants in the International Business Plan will: • apply ...

  19. Developing a Business Plan for Innovator International

    Consider the full set of vocational (50%) and commercial skills (50%) required to make the business a success.". We consider two key areas here and assign 50% of the total maturity mark to each. The first 50% is allocated against the applicants skills to understand and deliver the product or services within the business.

  20. International Business Plan

    Participants in the International Business Plan will prepare a written proposal to start a new business venture in an international setting. It may be a new business or a new product or service of an existing business. Any type of business may be used. The body of the written entry must be limited to 20 numbered pages, including the appendix ...

  21. MSc International Business concludes the Global Business Plan project

    One example is Maëva Mace, who launched "Totem" last year with the help of the KEDGE Entrepreneurship Business Creators programme, for fairer and more responsible consumption. On 4, 11 and 12 January, students of the MSc International Business have submitted the conclusions of a 3-month work on the Global Business Plan project.

  22. Barcenas Gabriel Project5 International business plan 1 .docx.pdf

    INTERNATIONAL BUSINESS PLAN International Business Plan Executive Summary Purpose of Report Business Plan for MediCorp to enter Brazilian $3.9 billion market for hospital beds through a General Partnership with ADAVIUM Medical. Medical devices are any devices used to treat, diagnose, and monitor medical issues (Medgadget, 2018). MediCorp is set to use a local niche cost leader strategy.

  23. Business Plan

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    Minneapolis-St. Paul International Airport has landed a $20 million federal grant to help it add two gates to Terminal 2. The $20 million grant, announced Thursday by U.S. Sens. Amy Klobuchar and ...

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  26. Where To Earn A Ph.D. In Project Management Online In 2024

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