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Starbucks Corporation: Case Study in Motivation and Teamwork

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Indian Business Case Studies Volume II

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4 Starbucks—The ‘Coffee House’ Experts: A Case Study in Cultural and Strategic Alignment

  • Published: June 2022
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Because of rapid globalization over recent years, the competition around the world becomes, more intense, especially for the service industry with similar products. The most critical point for business to succeed is not only the quality of products they supply, but the atmosphere of cooperating and the amount that teamwork yields in retail sales. The employees who always touch with customers and can realize what customers really need are first-line staff. Therefore, it is essential for companies to motivate, reward, and train their employees to be the best quality personnel. Starbucks Corporation, the most famous chain of retail coffee shops in the world, mainly benefits from roasting, selling special coffee beans and various kinds of coffee or tea drinks. It owns about 4000 branches in the whole world. Moreover, it has been one of the most rapid growing corporations in America as well. The reasons why Starbucks is popular worldwide are not only the quality of coffee, but also its customer service and cosy environment. Starbucks establishes comfortable surroundings for people to socialize with a fair price, which attracts all age ranges of consumers to get into the stores. Besides, it is also noted for its satisfaction of employees. The turnover rate of employees at Starbucks was 65% and the turnover rate of managers was 25% a year. However, the rates of other national chain retailers are 150% to 400% and 50% respectively. Compared with them, the turnover rate of Starbucks is much lower than other industries on an average. As a result, Starbucks would be one of the optimal business models for understanding the strategies of employee motivation, customer satisfaction, and cooperation of teamwork.

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IMAGES

  1. Starbucks Case Study

    case study of starbucks pdf

  2. (PDF) Navigating Through the COVID-19 Crisis: A Case Study of Starbucks

    case study of starbucks pdf

  3. Starbucks Corporation-case study

    case study of starbucks pdf

  4. Case Study

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  5. Case Study of Starbucks

    case study of starbucks pdf

  6. PPT

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VIDEO

  1. Starbucks Theory!

  2. WHY STARBUCKS IS THE MOST SUCCESSFUL ?

  3. Case Study: Starbucks

  4. Case Study Assignment #1

COMMENTS

  1. PDF Strategic Analysis Of Starbucks Corporation

    Refreshers, Evolution Fresh, La Boulange and Verismo. Starbucks had total revenue of $14.89 billion as of September 29th, 2013.2 2) External Environment Of The Retail Market For Coffee & Snacks: 2.1) Industry Overview and Analysis: Starbucks primarily operates and competes in the retail coffee and snacks store industry. This industry

  2. (PDF) Case study: Starbucks

    PDF | On Apr 28, 2017, Mario Glowik published Case study: Starbucks | Find, read and cite all the research you need on ResearchGate

  3. Becoming an International Brand: A Case Study of Starbucks

    PDF | On Jan 20, 2020, Muhammad Azriuddin and others published Becoming an International Brand: A Case Study of Starbucks | Find, read and cite all the research you need on ResearchGate

  4. PDF Strategic Marketing Case Analysis: Starbucks

    3. Starbucks should continue to diversify and expand its menu to attract customers during slower business hours, such as evening hours. Starbucks should continue to expand its international presence to recover from COVID-19 revenue loss. Starbucks' competitors, like McDonald's, are much cheaper and have a stronger international presence.

  5. $16.7 Million To Save One Reputation: How Starbucks Responded Amidst a

    This incident further proves the dire need for racial sensitivity training at Starbucks and the importance of the training that occurred on May. 29. Starbucks sacrificed $16.7 million dollars (Pontefract, 2018) to control a crisis and protect their image, however, their stock was not affected.

  6. PDF SOURCING CASE STUDY: STARBUCKS

    How does Starbucks contribute to the Sustainable Coffee Challenge, a global initiative to make coffee the first sustainable agricultural product? Read this case study to learn about the company's goals, strategies, and achievements in promoting environmental, social, and economic benefits for coffee farmers and communities. More about the case study >

  7. PDF Starbucks Corporation

    Starbucks was hit hard by the 2008-2009 financial crisis when many customers could no longer afford to pay Starbucks' premium prices. Although Starbucks' revenue had grown from $2.2 billion in TCopying or posting is an infringement of copyright. Please contact [email protected] or 800-988-0886 for additional copies.

  8. (PDF) From Beans to Cups: A Comprehensive Study of Starbucks

    This case study provides an opportunity to delve into the effectiveness and impact of Starbucks' sustainable marke ting initiatives on brand loyalty. By examining consumer perceptions, attitudes ...

  9. [PDF] STRATEGIC GROWTH CASE STUDY: STARBUCKS

    STRATEGIC GROWTH CASE STUDY: STARBUCKS. In the strategy of this article on Starbucks, we will first present a PESTEL analysis to identify the external factors that affect them, an analysis of Porter's five forces as well as a competitor analysis. Then we will analyze the strategic capabilities of Starbucks, which will be identified through ...

  10. PDF Case Study on Starbucks Peter Keo Azusa Pacific University Submission

    June 28,2015, Starbucks has a total of 22,519 stores, which has probably increased within the past year (Starbucks Company Timeline, 2016). This case analysis will encompass a report on the Starbucks Corporation as a business by considering all factors listed earlier and implementing them into different matrices that I will strategically analyze.

  11. PDF Outwiths

    Outwiths - Free Online Digital Portfolio, Projects sharing for everyone. If you are interested in learning about the strategic analysis of Starbucks Corporation in 2009, check out this case study by KBF Jimenez. You will find out how the coffee giant faced the challenges of the global recession, the competition, and the changing consumer preferences.

  12. PDF Starbucks: A case study examining power and culture via radical

    Introduction. The Starbucks corporate mission statement is audacious in its ambition: "To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time" (Starbucks, n.d.). The language regarding the "human spirit" appears odd and out of place as a corporate mantra. It seems an unusual ideology at the heart ...

  13. Navigating Through the COVID-19 Crisis: A Case Study of Starbucks

    The purpose of this study is to examine the impact of the COVID-19 pandemic on the world's most famous coffeehouse chain, Starbucks Corporation. Starbucks has a large number of loyal customers; it makes Starbucks qualify as the best object for this study. By the end of 2020, Starbucks has more than 30,000 locations worldwide in more than 80 countries. The COVID-19 pandemic struck Starbucks ...

  14. PDF JOURNAL OF THE INTERNATIONAL ACADEMY FOR CASE STUDIES

    Starbucks. "Through Tata Starbucks, your company offers the legendary Starbucks coffee experience, backed by the trust of the Tata name, to the Indian consumer," announced Cyrus P. Mistry, Chairman, Tata Global Beverages.(Tata, 2012) The Indian café market offered a lot of potential for the new Tata Starbucks alliance.

  15. (PDF) Starbucks Corporation: Case Study in Motivation and Teamwork

    Questions: 1) Starbucks' employees can be seen as a formal team as opposed to an informal team. Differentiate between 'formal' and 'informal' teams. (4) 2) The employees of Starbucks retail shops clearly work together well as a team. List four characteristics of teams that have 'gelled' together.

  16. (PDF) Marketing Strategy Implementation. Case study- STARBUCKS.2010

    PDF | Marketing Strategy Implementation. A case study of STARBUCKS COFFEE. dated 2010 | Find, read and cite all the research you need on ResearchGate

  17. Starbucks—The 'Coffee House' Experts: A Case Study in Cultural and

    Starbucks was formed by three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who knew each other at the University of Seattle. In 1971, their first store named 'Starbucks Coffee, Tea, and Spice' was set up in Seattle, Washington's Pike Place Market.

  18. Case study: Starbucks

    ABSTRACT. This chapter explains a case study of Starbucks to provide practical insights into the art of thriving as a global business. Starbucks, a global coffee roaster and retailer, was founded in 1971, when the first store was opened in Seattle's 'Pike Place Market'. During 1982, Starbucks began to deliver coffee to restaurants and expresso ...

  19. PDF Case Study: Logistics Success

    CASE STUDY: HOW STARBUCKS BREWS LOGISTICS SUCCESS PAGE 15 OF 16 A common thread behind both the values and successes of Starbucks, is a commitment to relationships. Whether it's with farmers, suppliers, the internal team or customers, Starbucks places its resources into building and maintaining fruitful, mutually beneficial relationships. It's

  20. PDF Case Study of a Coffee War

    Case Study of a Coffee War: Using the Starbucks v. Charbucks Dispute to Teach Trademark Dilution, Business Ethics, and the Value of Legal Acumen By ... Starbucks that landed in federal court several years later. This multi-issue case is designed to engage students in learning trademark law, business ethics, and the value of legal acumen in a ...

  21. [PDF] Servant Leadership. Case Study-Starbucks

    Corpus ID: 256605298. Servant Leadership. Case Study-Starbucks. Ioanna Dimitrakaki. Published in International Journal of… 28 February 2023. Business. International Journal of Management and Humanities. The concept of leadership is perhaps the most overused word, which has been harnessed with so many conceptual meanings, stakes and implications.

  22. (PDF) STARBUCKS CASE STUDY ANALYSIS WITH REFERENCE TO ...

    PDF | this report is a case study analysis of Starbucks sustainability plan with reference to TBL approach | Find, read and cite all the research you need on ResearchGate

  23. SAGE Open January-March 2024: 1-13 Evaluating the ...

    studies; Progress in International Reading Literacy Study (PIRLS) and Program for International Student Assessment (PISA). The results of the research stated that Indonesia's achievement was relatively low in read-ing. PISA research on fourth-grade elementary school students, Indonesia ranks 45 out of 48 countries (International Energy Agency ...