How to Write a Cover Letter in 2024 + Examples

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After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

  • What’s a cover letter & why it’s important for your job search
  • How to write a convincing cover letter that gets you the job (step-by-step!)
  • How to perfect your cover letter with the Novoresume free checklist
  • What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

how to write cover letter

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

  • Header - Input contact information
  • Greeting the hiring manager
  • Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
  • Second paragraph - Explain why you’re the perfect candidate for the job
  • Third paragraph - Explain why you’re a good match for the company
  • Formal closing

Or, here’s what this looks like in practice:

structure of a cover letter

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

cover letter templates

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

contact information on a cover letter

Here, you want to include all essential information, including:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

In certain cases, you might also consider adding:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

  • Your Full Address 
  • Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

matching resume and cover letter

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

linkedin search cco

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

  • Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

  • Experience managing a Facebook ad budget of $10,000+ / month
  • Some skills in advertising on other platforms (Google Search + Twitter)
  • Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

  • What’s the company’s business model?
  • What’s the company product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
  • Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
  • Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

  • Best Regards,
  • Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

  • Professional email
  • Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

  • Did you mention 2-3 of your top achievements?
  • Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

  • Did you identify the core requirements?
  • Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

  • Did you identify the top 3 things that you like about the company?
  • Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

college or student cover letter example

Middle Management Cover Letter Example

Middle Management Cover Letter

Career Change Cover Letter Example

Career Change Cover Letter

Management Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

resume examples for cover letter

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

  • A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
  • A cover letter goes in your job application alongside your resume
  • Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
  • There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
  • Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

  • How to Write a Motivational Letter
  • How to Write a Resume with No Work Experience
  • Most Common Interview Questions and Answers

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  • Cover Letter Tips

What Does a Great Cover Letter Look Like in 2024?

Marsha Hebert, professional resume writer

14 min read

Orange geometrical pattern

If you’re applying for jobs, there is likely to be one question on your mind: What does a great cover letter look like?

The truth is that there seems to be a lot of misinformation out there. You’ll even find people who will tell you that the tried-and-true cover letter is no longer necessary . Don’t believe that for one second – it is simply not the case. 

Your cover letter has the unique potential to grab a hiring manager’s attention and leave them wanting more. The fact is that your cover letter is a critical part of a well-constructed job application, and is often the best way to ensure that you properly sell yourself as the best candidate for any desired position.

Of course, knowing that you need to write a cover letter is just one part of the equation. You also need to know what a good cover letter looks like. In this guide, we’ll look at an example of what a good cover letter looks like, and break down the reasons experts like this format.

Example of a good cover letter

Before you even put pen to paper, there’s one thing that you need to do. Start with the right format. Hiring managers expect a certain structure in the cover letters they review. Stray from this and you could do your application more harm than good. With that in mind, you’ll want to use the standard business letter format for the cover letter, as follows: 

Contact information. Often provided in the header, your contact information should be clear and easy for the hiring manager to read. Keep in mind that the details you provide need to match those on your resume. If these two things are different, your cover letter may be flagged by the ATS or make your application package look inconsistent. 

The date. Next up, you should include the date that you are sending the application. Ensure that you use a standard format here. For example, you could use “MM/DD/YYYY” as your structure. Equally, you may want to write the date out in full. Whatever approach you take, be sure to double-check that the date is correct. 

Recipient’s details. Now that you’ve provided your basic details, it’s time to move on to the recipient’s contact information. That includes their formal name and the business for which they work. As a general rule, you should know who you are addressing your cover letter to. Sometimes, the hiring manager’s name will be listed on the job posting. If it’s not there, it is worth a quick call to the company ahead of applying. That way, you can make sure that the information you are sharing is right.

Salutation/greeting. Once you’ve dealt with all of the red tape above, the next step is to directly address the reader. You should avoid casual greetings, such as “Hi” or even “Hey” as these can appear unprofessional. On the other hand, you also need to steer clear of the old-school “To whom it may concern.” Instead, go for something more personalized. For example, you can use “Dear Mr. Smith,” or, on the off-chance that you don’t know their name, “Dear Hiring Manager.” The choice is yours. 

Cover letter body.  The cover letter body is the main bulk of this document. On average, you should write three to four paragraphs, explaining why you are the ideal candidate for the position. Later in this guide, we will take a look at some of the ways that you can make this section of your cover letter stand out from the crowd.

Call to action. At the end of your cover letter, you should add a strong call to action (CTA) . This is a phrase or statement that encourages the reader to reach out to you. You may want to tease them and say that you have more to reveal at the interview stage of the process, for example. Alternatively, you could reaffirm that you are enthusiastic about the prospect of the job opportunity and want to know more.

Now that you understand what structure your cover letter should take, let’s talk about what a cover letter should look like in 2024. 

Your First Name, Last Name

Number |  Email Address | LinkedIn URL

Today's Date

Mr. John HiringGuy

Hiring Manager

1234 Big Money Lane

Anytown, State, and ZIP

Re: Customer Service Manager Opening at ABC Corp

Dear Mr. HiringGuy:

I was very intrigued and excited to receive notice of your open position for a Customer Service Manager and am hopeful that you will be open to discussing the job with me in an interview.

I have followed your company’s progress for some time and have been impressed with the strides you have made in bringing innovative communications solutions to a global audience. ABC Corp’s commitment to changing the face of modern media has inspired much of my own career progress over the last several years.

My recent background has involved work as a Customer Service Director for outbound tech and service support at XYZ Inc. – a position that has provided me with hands-on experience in many of the same types of projects that ABC Corp routinely undertakes. In my time at XYZ, I have been responsible for leading our outbound team to ensure client satisfaction in the area of product returns, refunds, and damaged products. I was also involved in organizing and implementing the company’s most recent CRM upgrade, which increased service rep productivity by 18.2%.

In addition to my strong record of experience in technology and communications, I would also bring to the position an equally strong skill set that includes proficiencies in CRM technology and workflow software. I have also recently undertaken a managerial qualification to help me to better support team members. My attached resume provides a complete picture of these skills and qualifications.

Again, I am excited to have the opportunity to apply for your company’s position and am confident that I have the communications, customer service, and problem-resolution skills that ABC Corp needs. Please feel free to contact me at (555) 555-0000 to schedule an interview. I appreciate your time and look forward to discussing this opportunity in greater detail at your earliest convenience.

First Name, Last Name

Why this is the perfect cover letter template

The above cover letter example is certain to turn a hiring manager’s head for all the right reasons. To help you understand what works so well about the above, we’re going to break things down for you. Here are some of the reasons that the cover letter example is better than the vast majority that an average hiring manager comes across. 

1. Direct and to-the-point

First up, there’s no messing around here. The cover letter example above is direct and gets right to the point. As you may already know, the average hiring manager doesn’t have a wealth of time to spend reviewing each new application. For that reason, this letter doesn’t waste any precious time with a preamble. It gets straight in there. 

This cover letter template immediately mentions the position the candidate is targeting, which lets the hiring manager know what they can expect from the application from there on. It also shows that the candidate has done their research in advance. Put simply, they have tailored the cover letter to meet the employer’s needs, rather than using a one-size-fits-all approach. By getting straight to the point with the right information, you can quickly and easily set yourself apart from the competition. 

Expert Tip: Proofread like a professional! 

Typos and spelling mistakes won’t win you an interview. If your cover letter is littered with these annoying problems, the hiring manager won’t be impressed. It doesn’t matter how great the content of your application is if you fail to fix these grammatical issues. 

With that in mind, you absolutely need to make proofreading a priority . Take the time to double-check your cover letter before you submit it. You can also use a spell-checker program, such as Grammarly, to give yourself that extra peace of mind. 

2. Highlight your best qualifications

Let’s talk about how the cover letter positions the candidate’s qualifications. The best cover letter templates include a brief summary of qualifications. Your resume will provide more details. The cover letter should entice the manager to look into your resume.

With that in mind, it’s a savvy move to mention your qualifications in passing. You can weave them into the body of the content to show the ways that they support you in the working world. Don’t spend too much time on this part of your cover letter – you need to keep things short and sweet. Simply mention your training or qualifications and then move on. 

3. Provide value through achievements and numbers

Quantifying your experiences is a quick and easy way to boost the potential of your cover letter. This approach provides the reader with evidence of your track record. So, when you are writing the letter, consider how you can add in extra details. Can you slide some statistics into the mix? Are you able to offer up a timeline to prove your point? 

Like your resume or CV, your cover letter should contain quantifiable achievements. A common mistake job seekers make on their cover letter is simply listing out job duties and work history instead of accomplishments. With hundreds of job seekers applying for a single position, you need to know how to stand out. Include numbers and flourishes of information wherever possible to capture the attention of the employer.

Expert Tip: Make sure you have the whole package!

We’ve talked about how to perfect your cover letter, but why stop there? Professional resume writers know how to organize your resume to appeal to hiring managers. Check out our guide to the best resume writing services to find your perfect fit!

4. Tailored for the company and hiring manager

Research matters when you’re applying for jobs. When the hiring manager reads your cover letter, it should be instantly clear that you have done some. That means delving into the wants and needs of a business, and ensuring that you tailor your cover letter to meet them.

The above cover letter template mentions the company name and shows the candidate took the time to do some research. This shows employers and the hiring manager a strong desire to work for the company. Blasting out the same cover letter to every employer and job application won’t get you very many interview requests. 

EXPERT TIP: Unleash your inner Sherlock Holmes! 

When you’re applying for a job, it truly pays off to do some detective work. Take the time to find out as much as possible about the business at hand. Here’s where you can start: 

Google. See what happens when you Google the business. What news articles come up? Can you find recent press releases? What is the buzz around the business and what do you need to know before you apply?

Company website. You want to take a look at the business’ website. What information can you find there? Is there a “blog” or a “news” section? What details can you learn about the hiring manager? Do some digging here. 

Social media. Chances are, the business has a social media presence. If it does, you should take a look at it before you write your cover letter. This approach allows you to get to know the public-facing side of the business ahead of time. 

5. Stay employer-focused

Whenever you are writing a cover letter, think like the employer. What do they want to know? What can you bring to the table? The candidate in the above example shows how they will be beneficial to the company and doesn’t just type out an objective or summary of what they've done. 

You can do the same when you start working on your cover letter. Make sure to show the hiring manager how you will benefit the company with your skill set, work experience, and other qualifications. There are plenty of ways that you can demonstrate your worth to the reader. Review your cover letter before sending it and make sure that it hits the mark. 

A good cover letter matters. Naturally, your cover letter will be slightly different for the company you’re applying for, since it should be customized to match your unique history, skill set, and desired job position. However, the basic structure and level of enthusiasm found in this cover letter example should serve you well in most situations.

Tips on how to make your cover letter look great

You already know how to structure and write your cover letter – but looks matter too. So, what does a great cover letter look like in 2024? When you’ve sorted out the content of this letter, you should spend some time making sure the design is on point. Recruiters spend just seven seconds assessing each new application. That means that you need to make the right impression quickly. Take a look at these handy design tips to help you along the way. 

Avoid including too much information 

Generally speaking, your cover letter should be 300 words or less. It should fit onto one A4 document and not run onto two pages. When the hiring manager looks at your cover letter, they should be able to gather all of the information that they need quickly. So, keep things short and sweet. You don’t want to confront them with a wall of endless text. If you are having a hard time saying what you need to say in that word count, try editing out unnecessary details. Look back at your cover letter and consider what parts are essential. 

Stick to a professional font

The typeface you use says more about you than you might imagine. When the reader first glances at your cover letter, they won’t have all that much to go on. However, if you have used a wacky font – such as the dreaded Comic Sans – you could damage your chances of success. If in doubt, choose a typeface that is easy to read and looks the part. Popular choices include Helvetica, Times New Roman, and Georgia, for example. Should you be unsure whether your cover letter looks good, ask a friend to take a moment to review it. 

Get the spacing right from the start 

Nobody wants to read an endless stream of consciousness. When you are writing a cover letter, you need to make it visually appealing to the reader. That means breaking up the text into manageable paragraphs. That way, it will be easy for the hiring manager to skim your application and pick out the key details. The simpler you make their job, the more likely you are to land that all-important interview. So, be sure to remove any pesky barriers for them.

Look for any inconsistencies 

Attention to detail matters in most jobs. When you are creating your cover letter, you need to make sure that everything matches. For example, if you copy and paste the text from another page, does the font still look the same? Is there a difference in the size of the text? Can you see anything that jumps out to you? Look for any stylistic inconsistencies that will make the hiring manager pause. You don’t want to give them any reason to think twice about your application. Pay close attention to the finer parts of your cover letter here. 

Stick to black and white 

Think that you can grab the hiring manager’s attention with a colorful cover letter? Think again. Black and white is the standard format when it comes to this type of document. If you stray from that, you may hinder your chances of landing the job before they have begun. Opting for an overly creative look might not go down as well as you imagine. Play it safe. 

Don’t use imagery on your cover letter 

Imagery has no place on your cover letter. Whether it’s a graph, a headshot, or even a logo, you need to avoid including it on this part of your application. Keep in mind that your cover letter is a formal document. It is you expressing your interest in the vacancy at hand. For that reason, you need to make sure that it does the job. 

For example, you might think that including a graph that demonstrates your sales success is a winning idea. However, this addition is likely to stick out for all the wrong reasons. As if that wasn’t bad enough, it could confuse the ATS software , meaning that your application ends up in the trash.

Final words 

Cover letters still matter – so don’t let anybody tell you otherwise. The letter is your only chance to talk directly to the hiring manager about your resume. Don’t waste that golden opportunity. With the right resume and a powerful cover letter, your job search effort should be rewarded with a dream job that’s perfect for your needs. Why not get started today?

Now that you know how to perfect your cover letter, let’s talk about your resume. Check out our free resume review today and boost your chances of landing your next interview and getting hired faster than ever. 

Recommended reading: 

How to Write a Cover Letter When Changing Careers

How to Write an Executive Cover Letter: Example and Tips

Should You Combine Your Cover Letter and Resume into One Document?

Marsha Hebert, Professional Resume Writer

Marsha is a resume writer with a strong background in marketing and writing. After completing a Business Marketing degree, she discovered that she could combine her passion for writing with a natural talent for marketing. For more than 10 years, Marsha has helped companies and individuals market themselves. Read more advice from Marsha on ZipJob's blog .

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What Does a Cover Letter Look Like?

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What does a good cover letter look like? The format

What does a cover letter look like in terms of content, what does a cover letter look like takeaways..

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At that point where you’re asking yourself: “What does a cover letter look like?”

Maybe you’ve found your one perfect job, or you’ve narrowed it down to a few great options.

You’re in the home stretch after working out all the details of your resume.

You want to submit your application because you know they aren’t going to wait forever.

But before you can submit anything, you know you need to put a cover letter together.  Even if the job ad doesn’t say you need one, the fact is, you know you‘re better off with one .

But you’re not 100% on it, and you wonder, “What does a cover letter look like?”

No worries, we’ve got your back! Follow the advice in this guide to put together a killer cover letter in no time at all.

In this article, we’ll go over:

  • How to format a great cover letter
  • The content you want for a successful cover letter

If you’re reading this because you’ve already got the basics about cover letters down, awesome, you’re in the right place!  If you want some clarification before going on though, take a few minutes to look over what a cover letter is (and why it’s important) and our guide on how to write a cover letter in 2024.

whats a cover letter supposed to look like

You may be wondering why it even matters what exactly your cover letter looks like.  The thing is, recruiters get hundreds of applications for jobs they post, and making a great impression is key to getting an interview.

What’s the first thing a recruiter is going to see?  Your cover letter.

So a great design for your cover letter is one of the best ways to make sure you catch that recruiters eye, and have them call you in for the next stage of hiring.

Down to the nitty gritty, what exactly are the expectations? Let’s start with details on the exact formatting you’ll want to use to get the best results.

Font - size + distance between characters

You want to be sure that the hiring manager who flips to your cover letter is immediately impressed and that they’re tempted to read it.  The best way to ensure that is to hit them with a one two of professionalism and clarity.

To that end, you always want to use an easy-to-read font like Times New Roman or Arial in 12-point font. These are classic fonts that tell the person looking over your resume you mean business, and that font size is nice and legible.

You might be tempted to try a font that’s different, stylish, or edgy, but your cover letter isn’t the place to do that. Remember, you’re writing this for them, not yourself, so play to what a hiring manager would want: a professional employee they know they can rely on.

This is pretty straightforward: you want your margins all around to be set at 1 inch (or 2.54 mm for the metrics in the world)

Content alignment

Again, we don’t need you reinventing the wheel on this one. You want to align all your written content to the left side of the page. If you’re applying in an industry where a picture is acceptable or expected, you can align that to the right of the header (more on that just below!)

Header + what to have in it

Your header is the top section of your cover letter, and it’s the very first thing the hiring manager is likely to see.  You want to give them exactly what they’re expecting to see in this section, otherwise they might just move at without a second glance.

To that end, we definitely suggest you go over our cover letter checklist  before you send yours out. Even better, look over our cover letter examples or our cover letter templates to be sure you’ve got the best cover letter you can.

Specifically, they want to find your name, contact information, including your cell number, landline if you have one, and definitely your email. But you should also add any contact info that individualizes or adds to your application, like a social media link or URL to a portfolio or other work you’ve done.

To make it as clear as possible, your name should be the largest font of all text in your cover letter, and there should be clear sections dedicated to your contact information.

If you’re confident in your design skills, personalize your header by introducing a color scheme and resume headline , or again, use one of the links above to get a hand with that.

Two things to remember here:

  • Your email must be professional - no jokes, nothing untoward, nothing random. Open a new account if you have to specifically for the job search, and leave your private one just that.
  • Only link professionally relevant social media or other online links.  You don’t normally want to add your FB or Instagram, just job specific ones like LinkedIn, GitHub, etc…

Line spacing and paragraph spacing

Line spacing is a bit trickier; some things are single space, and some are double.

Here’s how it breaks down

  • Single-space the header sections and the body of your cover letter.
  • Leave a space between your header and greeting ("Dear…:").
  • Leave a space between each paragraph.
  • Leave one to three spaces between your sign-off ("Sincerely,") and typed name.

We know we write this like it’s no problem at all, and we promise, after writing a few it’ll feel like that for you too.  But if you want some extra help to make sure the cover letter you’re sending out is perfect for the job you’re applying to, try our cover letter builder - just answer a few questions, and we take care of the writing and design.

What format to save it so it's readable

The last thing you want is to put all this effort into writing your letter, and it turns out the file format you used can’t be opened by the hiring manager.  

Stick to PDFs, since everyone should be able to open them. Plus, you have the added confidence of knowing that the formatting will stay consistent across platforms and devices.

Each job and company you apply to is likely to best suit a slightly different approach to your cover letter. Of course, this means how and what your cover letter should say for each job is going to be a little different.

But the content you want to include in your cover letter can be broken down into four key parts .

Start with a personalized greeting .  Avoid old clichés like “Dear Sir/Madam” or “To whom it may concern”. A hiring manager is going to be way more impressed by seeing their name on that letter than by a generic greeting.  

The first paragraph in your cover letter should tie you into the company .  You want to personalize what you include here and let the hiring manager know why you - you specifically - are going to be a great fit on their team.

By personalizing your cover letter to the specific job and company you’re sending it to, you’re going to grab the recruiter’s attention, and:

  • set yourself apart as someone who really wants to work with the company
  • help them see you’re passionate about the job
  • show you’re detail-oriented
  • and build a personal connection right off the bat

These are huge advantages in your favor, and will put you ahead of a lot of your competition!

The main body of your cover letter is another 1-2 paragraphs.  This is where you’re going to explain your motivation for wanting to work with the company.

Remember, though, your cover letter is going hand-in-hand with your resume, so don’t repeat exactly the same things in both. Ideally, what you’re doing is complementing your resume with the cover letter.

The recruiter is going to use your resume to get a few more details about what you say in your cover letter.  But you can use the body of the cover letter to dig deeper into who you are and explain why you want the job and how the experiences you’ve had made you a great choice !

You're going to close your cover letter with a call to action paragraph . Think of this as your last chance to make your first impression.

Because of that, it’s crucial you nail it, and you should make sure you know everything you can about how best to close your cover letter .

The short of it though, is you want to sell them one last time on why you’re the best choice, thank them for their time, and then ask them specifically to reach out to you.  You don’t want to be vague about the ask, this is the call to action.

It’s pretty common for people to write something like “I look forward to hearing from you” as part of their last sentence. And while this may be polite, it… leaves a bit too much room for interpretation, in our opinion.

Instead, try one of these:

  • I appreciate your quick response – It communicates you’re serious about a response without being forceful or threatening.
  • Let me know if anything changes – It’s another way to give the initiative to the hiring manager without being too pushy.

And that’s it - easy as pie, right?  No, we know it might seem a little daunting still if you’re new to writing these.  

That’s why we have 500+ cover letter examples you can look over, from all kinds of industries, so you can get a real-life impression of what a cover letter that gets jobs really looks like.

And if this is your first time writing a cover letter, or if you want to be sure the cover letter you’re including is going to get you noticed, use our cover letter builder .  We take out all the guesswork - answer the prompts, and we can write and design a winning cover letter for you!

Good luck, you’ve got this!

  • Every job application you submit should include a cover letter that’s personalized and tailored for the specific job and company you’re applying to.
  • A great looking, clear cover letter that hits all the key points is crucial - recruiters go through hundreds of resumes and spend only a few seconds on each.
  • Even though the content will vary from letter to letter, the general cover letter content we covered can be applied in every case.
  • Your header should be eye-catching and draw a recruiter in.
  • Your intro paragraph needs to really grab a recruiter’s attention - show them how you personally deserve their attention
  • The main body of your cover letter gives the hiring manager a deep dive into one or two reasons why your experience makes you a great fit for the job.
  • Close with a call to action: ASK, ASK, ASK for that call back.

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  • Cover Letter Guides

Are Optional Cover Letters Really Optional

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What to write in a cover letter, according to career experts

MERYL STREEP, THE DEVIL WEARS PRADA, 2006

So, you're applying for a new job. You've got your resume nailed — but what about your cover letter ?

Starting a cover letter opens the door to a whole host of questions: How much should it mirror your resume? How much of your personality should you actually include? And is it ever really optional?

We spoke to career experts who shared their top advice for writing an effective cover letter that shows off who you are as a person and as a potential employee .

1. DO always include a cover letter

Even if a job listing doesn't specifically ask for a cover letter, everyone we spoke to agrees it's important to include one.

"People want to ask me 'Are cover letters still a thing?' and cover letters are absolutely still a thing," says career expert and podcast host Angela Copeland . "If two people submit the same resume and one person has a cover letter that explains everything and the other doesn't have a cover letter, you're obviously going to go with the cover letter."

2. DON'T just repeat your resume

"It can be really confusing to say 'Okay, I know what a resume is and I have to write this cover letter — is it just the same thing but with more words?' And the short answer is no," says Allison Sullivan, a career trends expert at Glassdoor . "A cover letter is really supposed to complement a resume."

Sullivan says that while a resume should show off qualifications and relevant information in a concise and clear manner, a cover letter should show more of an applicant's personality and why they want that position. "It's a narrative that really helps reach out and directly talk to that person on paper," she explains.

https://www.instagram.com/p/Bsa_1vLnZRB

3. DO answer any questions your resume may have created

Resumes don't offer much room for explanation or putting your experience in context. Jeannie Kim, the editorial director at The Muse , recommends using the cover letter to answer any questions that a recruiter might have after reading your resume.

"Maybe you have a gap in your work history or you're a career changer or you're especially passionate about the company you're applying to — you can use your cover letter to explain all of that, in a way that makes you more memorable," she says.

For more like this, follow TMRW on Instagram at @tmrwxtoday.

4. don't forget about design and readability.

There's plenty of talk about how to design a resume, but that conversation doesn't usually expand to cover letters. Copeland says if you're submitting a resume and cover letter over email, the cover letter can just be the body of the email, but if you're uploading the document online, some visual similarities to your resume can help.

"For example, you might use the same header on your cover letter that you used on your resume, almost like stationery, so they look like they go together," she advises.

5. DO try to "culture match" and show your understanding of the company

Career coach Angela Lussier points out that since a resume alone won't show how someone might fit in at a company, a cover letter can provide the space to make that clear.

"If you're going to apply for a start-up, you'd probably write a different cover letter than if you were going to apply for a job with a corporation that has maybe 50 people doing the same job," she says. "You want to make sure the energy in your letter matches the energy of the company so that they can say 'Oh, this is someone who can match our culture, they have the same kind of vibe and personality.'"

https://www.instagram.com/p/Bla2zZ3HQjV

6. DON'T be scared to mention personal connections

Sometimes a personal connection can make a major difference, so don't hesitate to include any ties you may have to the organization or position.

"If you're a reference, if you know someone at the company or someone referred you, weaving that in and saying 'Hey, I talked to this one person in sales and was really excited' helps," Sullivan explains.

Copeland even recommended going a step further and trying to pass your cover letter and resume along to the hiring manager directly.

"Email people directly so you're not being filtered out," she says. "If you really want to get yourself through the hiring process, the best way to do it is find out who the hiring manager is and email them."

7. DO try treating it like a personal essay

"The most important thing often not included in the cover letter is the personal narrative," explains Copeland. "Job seekers don't realize it but the cover letter is your chance to tell your story."

"Even if it's as simple as: You're applying for a job as a graphic designer and you took an art class at camp where you were able to really recognize your passion for designing things ... and that was what ignited the flame for you wanting to do this professionally," adds Lussier. "That's a compelling story."

Kerry Breen is a reporter and associate editor for  TODAY.com , where she reports on health news, pop culture and more. She holds a master’s degree in journalism from New York University. 

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  • Cover letters

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How to write a cover letter.

A cover letter introduces you to an employer and asks them to think about your application. 

It’s a short letter, usually 3 to 5 paragraphs long.

When to include a cover letter

You should always include a cover letter when you apply for a job using a CV. 

You can write it as an email if you’re applying online or print a copy to go with a paper application.

When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:

  • their website
  • recent news articles
  • talking to people you know who work there

Send it to the right person

It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to. 

You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.

If you do not know their name

If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.

If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.

Introduction

Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one. 

If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.

Show you're right for the job

Highlight the skills and experience you have that match what the employer is looking for. 

Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.

Give extra information

If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.

If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.

You can get more help with specialist advice on finding work if you have a disability.

Ending your cover letter

Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.

Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.

Yours sincerely or yours faithfully

If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.

If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.

Tips for writing a cover letter

When writing your cover letter, remember to:

  • write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
  • use the same font and size as you do for your CV, so it looks consistent
  • make sure the company name and recruiter’s details are correct
  • use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
  • show you’ve done your research into the job and the company
  • highlight your most relevant skills and experience to stand out from other applicants
  • back up any statements you make with facts and use the STAR method
  • double check spelling and grammar before you send it
  • keep a copy of your cover letter as they may ask you about it in an interview

Related content

How to write a CV

Completing application forms

Interview tips

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IMAGES

  1. What Does a Cover Letter Look Like? (With Proven Examples)

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  2. How to Write a Cover Letter in 4 Easy Steps (with Examples)

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  4. How to Write a Cover Letter in 2021

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COMMENTS

  1. How To Format a Cover Letter (With Outline and Examples)

    If you're providing a hard copy of your cover letter, handwrite your signature and also include your full typed name. Download Cover Letter Outline Template. To upload the template into Google Docs, go to File > Open > and select the correct downloaded file. Related: Creating the Perfect Cover Letter (With Template and Example)

  2. How To Write a Cover Letter (With Examples and Tips)

    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

  3. How to Write a Cover Letter for a Job in 2024

    Respectfully, Kind regards, Best regards, Yours truly, Then, make two spaces below the salutation, and type your full name. For some professional (but optional) flair, sign your cover letter either with a scan of your signature or by using software like DocuSign. 8. Check your cover letter's content and formatting.

  4. Glassdoor Guide: How to Write a Cover Letter

    The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A well-crafted cover letter goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your greatest career and life achievements.. Its purpose is to elaborate on the information contained in your resume while infusing ...

  5. How to Format Your Cover Letter in 2023

    Papadopoulos suggests decreasing the header space first. Alignment: All your text should be left aligned and there's no need to indent every paragraph. Line spacing: Single space your cover letter (1.15 spacing works if it looks too cramped). Include an extra line between each section and paragraph.

  6. What Does a Cover Letter Look Like? (With Proven Examples)

    Here's what you can do to make your cover letter look professional and get enough room for everything you want to say on a single page: 1. Format Your Cover Letter to Make It Look Professional. Set one-inch margins on every side of your resume cover letter. Pick the best cover letter fonts.

  7. How to Write a Cover Letter in 2024 + Examples

    Header - Input contact information. Greeting the hiring manager. Opening paragraph - Grab the reader's attention with 2-3 of your top achievements. Second paragraph - Explain why you're the perfect candidate for the job. Third paragraph - Explain why you're a good match for the company.

  8. How to Write a Cover Letter For Any Job + Expert Tips

    Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like "[email protected]," and not personal like "[email protected]." Include links to your LinkedIn profile or professional online portfolio if you have one.

  9. What Does the Best Cover Letter Look Like in 2024

    Here's how to make sure the verdict reads: "Job interview for this one!". 1. Pick a good cover letter font and stick to it. Use a professional font: Arial, Calibri, Verdana, Helvetica, Cambria, or Times New Roman. Don't go for fancy typefaces or custom-made fonts. Keep the cover letter font size between 11 and 12 pt.

  10. Cover Letter Template (With Tips and Examples)

    Cover letter example. Examples statements in the first paragraph of your cover letter that will showcase the value you bring to a company, and express your excitement. Here is an example cover letter following the above template. Please keep in mind that your cover letter will vary depending on the employers and jobs you're applying for.

  11. What is a Cover Letter? Definition & Examples

    A great cover letter showcases your personality, argues why you're the best person for the role, and even explains unique circumstances (if you have any). These are the most common types of cover letters: Application cover letter. Cover letter for internal position. Referral cover letter. Scholarship cover letter.

  12. What to Include in a Cover Letter (& What to Leave Out)

    A great cover letter consists of the following components: 1. Your name and contact information in a header. The hiring manager needs to have your contact information. Without these details, they have no way of inviting you for an interview. The most eye-catching way of adding your contact information to your cover letter is by creating a large ...

  13. What Is a Cover Letter & How to Make It Stand Out [10+ Tips]

    A cover letter is a type of letter you include in your job application. Its main role is to let the reader know what motivated you to apply, and what you can offer. A cover letter is not synonymous with a resume or CV. Typically, a cover letter's main body consists of three paragraphs, each for a different purpose.

  14. What Does a Great Cover Letter Look Like in 2024?

    Chances are, the business has a social media presence. If it does, you should take a look at it before you write your cover letter. This approach allows you to get to know the public-facing side of the business ahead of time. 5. Stay employer-focused. Whenever you are writing a cover letter, think like the employer.

  15. What Does a Cover Letter Look Like?

    Start with a personalized greeting. Avoid old clichés like "Dear Sir/Madam" or "To whom it may concern". A hiring manager is going to be way more impressed by seeing their name on that letter than by a generic greeting. The first paragraph in your cover letter should tie you into the company.

  16. What Does The Perfect Cover Letter Look Like?

    6. The close. Finish with a formal sign-off and your full name. A salutation, like "Sincerely" or "Best regards", works best. Once you've put these elements together, your cover letter should be about 250-400 words or around three-quarters of a page long. To see this structure in action, take a look at our industry-specific cover ...

  17. What Is a Cover Letter? (And What To Include in One)

    A cover letter is a short introduction to you that concisely communicates your interest in a job opportunity along with your top skills and relevant experience. It's important to customize your cover letter for each role to demonstrate that you've researched the organization's mission and values.—. Genevieve Northup, MBA, SHRM-CP, HCI-SPTD.

  18. What to write in a cover letter, according to career experts

    "A cover letter is really supposed to complement a resume." ... so they look like they go together," she advises. 5. DO try to "culture match" and show your understanding of the company ...

  19. What Do You Put in a Cover Letter?

    Cover letters are comprised of five sections: The contact information. Make sure to include your full name, address, phone number, and area code. The greeting. If possible, learn the name of the hiring manager, so you can use it in your greeting. This will show that you did your research and personalized your cover letter.

  20. What Does a Cover Letter Look Like in 2024?

    As such, you should take care to choose the right font and margin sizes. A simple, readable, professional-looking font like Arial or Calibri will make your cover letter look good and increase readability. The margins of your cover letter should generally be one inch all around but no less than a half-inch. 4. Include the right keywords Just as ...

  21. how the heck do you write a good cover letter? : r/jobs

    The answer has to be: because this person checks all the boxes we care about. So your letter, which must be on one side, needs to succinctly introduce you and explain why you think you check the boxes.The process then is: a) Identify what they want, feature by feature, and then figure out how you might be able to satisfy their needs.

  22. Cover letters

    When writing your cover letter, remember to: write a new one for every job you apply for and make sure it's tailored to the company and the specific role. use the same font and size as you do for your CV, so it looks consistent. make sure the company name and recruiter's details are correct. use the right language and tone: keep it ...