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*Adult Day Care Licensing seminar for Pennsylvania February 8, 2020, Click Here for details.

Headquarters for adult day care licensing, documentation, national adult day care consulting, training, business manuals and customer satisfaction, invest in a profitable secure business, not based on the politics of the economy..

Read The Wall Street Journal: How Covid-19 Will Change Aging and Retirement

The efforts of our company are focused on offering State-of-the-Art "How to Start Adult Day Care" Business informational manuals for promoting the successful Start-Up of an Adult day care facility. Elder care facilities, such as Adult Day Care, promote seniors' health by maintaining and increasing the activities of daily living (ADL's), medication reminders, activities designed to improve cognitive function, memory care, social activities for improved friendship, and physical exercise. These senior services allow the elderly to stay in their own homes and community by Aging-in-Place vs. Institutionalization

We serve all 50 states as well as Spain, British Virgin Islands, Poland, Brazil and China thus far. All of our state specific manuals such as policy and procedures, forms and emergency procedures in all 50 states have passed inspection on the first admission of these documents to the health departments of various states. When you order from us you have the telephone support from our consultants. In addition, we offer such services as telephone consulting, on-site consulting, specific demographic studies and state specific feasibility studies.

Our manuals and consulting have helped individuals, real estate developers, nursing homes, assisted living facilities, hospitals, local, state and federal government agencies and Veterans Hospitals to start and operate adult day care centers, personal care Homes and assisted living facilities.

What You Need to Start an Adult Day Care Center

Adult Day Care Group's manuals assist those who are planning on starting the business of an Adult Day Care Center, whether an adult day care medical model or adult day care social model as well as gathering crucial business information on how to start adult day care centers. Some of our manuals include The Starter Manual, (includes your Adult Day Care State Regulations), Adult Day Care Policies & Procedures Manual which may be state specific, Transportation Manual, How to License an Adult Day Care Center, Adult Day Care Profit & Loss Statements, Design & Floor Plans from successful National Adult Day Care Centers, Techniques for Successful Intake & Admissions of a medical Adult Day Care, Adult Day Care Forms, Conducting a Needs Analysis For An Adult Day Care Center, Emergency and Disaster Procedures for an Adult Day Care Center, The Senior Elder Care Business, Adult Day Care Person & Group Centered Activities, etc. All Manuals are customized and shipped by Priority mail.

Consulting Services

When the services of an on-site consultant are needed for your project, please contact us to determine your requirements. We provide complete Facility Start-up packages; Market Feasiblity Studies; Assistance with completing state applications for licensure; Coordination of Architectural Services; Facility Start-up Management; Business and Operational improvement strategies.

Construction of an Adult Day Care Center

In accordance with your state regulations, our healthcare specialty architects, under the guidance of Adult Day Care Group's consultants, can design your healthcare facility to meet your state's standards for an adult medical day care center, an adult social day care center, an Alzheimers unit, or an adult day care facility for the developmentally disabled.

Online Courses

With technology and On-Line learning so readily available it is only a natural progression to start our customers off in the way they are accustomed to learning in today's world.

About Our Company

We are pleased to provide information to you about our company's history. Our company was formed in 1993. We have an excellent experienced staff. Our founder has 46 years of successful health care start-ups, development, management and business experience. He is the past president, and one of the founders, of a national health care company.

Expert Witness

Leslie J. Spirer has 30 years of Training, Education, Certification and Experience starting and managing Adult Medical Day Care Facilities as well as Adult Social Day Care Facilities though out the United States. Ms. Spirer has been endorsed for her experience and knowledge by members of the World Health Organization who write articles on Global Healthcare. Ms. Spirer's funding experience for these centers also translates to Medicaid and Medicaid fraud.

Thank you so much for the information! I truly appreciate your help and so glad I found your website!

S. McCarty.


3075 strasburg road. Coatesville ,PA 19320 Phone: 484-786-8059

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Senior Daycare Business Plan Example

Senior daycare business plan for starting your own business.

If you want to start a business where you can make money while being useful for the society, a senior daycare business can be a good option. In this business plan for senior day care center pdf, you will learn in detail how to open a senior day care center. The senior daycare business is a relatively new one and that means there is not a lot of competition in this field. All you need to do is do proper business plan development and you can make serious money in this niche. Many of the details of this business will closely resemble reiki practice business basics .

Executive Summary

2.1 the business.

Eastwood Senior Home will be a registered senior daycare service provider in Austin, Texas. If you ask what is a adult day care, the business will cater to the needs of the people who have to go to work and want their parents/loved ones taken care of. This senior day care business plan will look in detail how the business will be started and operated.

2.2 Management of Senior Daycare Business

It is very important to have a good management structure for starting a senior day care business with success so that we can make a good profit from it.  If you want to have a business plan for angel investors , management is the most important part.

Eastwood Senior Daycare will be managed by three managers. They will be look after the operations, public relations, and human resource of the business.

2.3 Customers of Senior Daycare Business

Unlike a pharmacy business plan , this business will serve a number of different customer types. It is necessary to decide which customers we will be serving in order to start and operate the business the right way.

2.4 Business Target

Just like a retirement home business plan , this business has a target to improve the quality of life for senior citizens of the area. This target will be achieved by the following goals:

Franchise Business Plan Helps the franchisee get business case approval from the franchisor

Company Summary

3.1 company owner.

The owner of Eastwood Senior Daycare is Clint Eastwood. Clint has worked as a caregiver for seniors on a freelance basis for 10 years and then did a job in a day care center for seniors for another five years. He has the experience and expertise in this business and is just the right person to start this business.

3.2 Why the Senior Daycare Business is being started?

The reason Clint is starting this business is that he always wanted to do something for the society. He also wanted to start a business of his own. This business is a way that he can do something for the society while making good money. He also knows in detail how to start a senior day care business and can start and run this business effectively.

3.3 How the Senior Daycare Business will be started?

Step1: Planning

If you want to know how to start a daycare for adults, the first thing you need to know is the planning of the business. This is the part where you need to conduct a feasibility study and prepare the senior citizen day care center floor plans so that the business can be started.

Step2: Registration

The next thing that you need to do is to get the business registered. As this business will include attending to the very specific needs of people and providing them with medical attention if needed, it must be properly registered and insured. This step will closely resemble the one for non-emergency medical transportation business plan .

Step3: Establishing the Daycare Center    

Once the business has been registered, the next step will be to establish the facility. The facility will be designed and scaled according to the needs of the area where it is being made. The building will be small in the start but will be constructed in a way that it can be extended in the future if need be.

Step4: Marketing  

The next logical step of starting the business will be to make the business known to the people. Social, print and electronic media channels will be used to make sure that anyone needing the service in the area knows of the existence of the business.

Now, we have to decide the service that our adult day care service will be providing. As the field is quite a vast one, we can introduce different formats of an adult day care program so that everyone in the need of the service can find one that suits them the most. If you want to know how to start adult day care or how to start a day program for adults with disabilities, the services you will be providing need to be clear.

Eastwood Senior Daycare will provide the following services:

Basic Senior Daycare

This will be the standard daycare package for normal seniors who do not need any special care.

Daycare for Physically Challenged Seniors

This service will cater to the needs of the seniors who have physical limitations and can’t move around or do normal activities on their own.

Daycare for Mentally Challenged Seniors

The mentally challenged seniors affected by Alzheimer’s disease, or other such conditions will be taken care of by this service.

Long-Time Senior Care 

The families who want to leave their senior members with us for extended periods of time can avail this service.

Marketing Analysis of Senior Daycare Business

Business plan for investors.

If you want to know how to open a senior daycare center, you’ll need to run a complete marketing analysis of the industry to see if the business can actually be feasible and profitable. Clint ran a marketing analysis of the business and found out that starting an adult daycare in the area can bring massive profits. This is because there is no such service provider in the area but there is a lot of demand for the service.

5.1 Market Trends

The next step in knowing how to open a senior daycare center is having a look at the market trends of the industry. It can be seen that the market is a relatively new one. People have just started opening an adult day care recently. It has also been pointed out that there is not even a single senior day care facility in the city. This makes the business a very lucrative one to start.

5.2 Marketing Segmentation

The customers of Eastwood Senior Daycare will be from the following market segments.

5.2.1 Families of Seniors

Families who want their seniors taken care of will be one of the main market segments for the business.

5.2.2 Retired Seniors

Retired seniors who do not have anyone to take care of them will also be among the customers of the business, they will pay for their own care.

5.2.3 Hospitals

Hospitals that have more seniors than their staff can take care of will also be one of the main sources of income for the business.

5.2.4 Care Homes

Senior care homes who are under staffed to take care of all the seniors they have will also be served by the business.

5.3 Business Target

5.4 Product Pricing

Eastwood Senior Daycare will charge premium prices for the service. This is because no one is offering the services in the area and people need them. This gives the perfect opportunity to charge any price for the services.

Marketing Strategy

The next thing that is important for starting this adult day care manual is the marketing strategy of the business. It is necessary to get the adult day care license, without which we cannot provide these services. Clint knows in detail how to start a senior center because he has a complete marketing strategy for the business and all that remains is to execute it now. This business is closely related to a physical therapy business plan .

6.1 Competitive Analysis

The next step in knowing how to open an adult day care center is to run detailed competitive analysis of the business. Here is what’s discovered in the analysis:

6.2 Sales Strategy

One of the main benefits of adult day care business is that a simple sales strategy can work for it and unlike a business plan medical diagnostic centre , we don’t have to make a detailed one. Here’s the strategy for this business:

6.3 Sales Monthly

6.4 sales yearly, 6.5 sales forecast, personnel plan.

Like any business that is focused at providing services instead of products, senior day care business plan needs a lot of people to run the right way. This business plan for senior day care center pdf addresses this point in detail too. Here we will see what is the detail of the people that will be needed to run the business effectively. To answer the question how to start senior day care business, here is a plan of people needed to run this business.

7.1 Company Staff

The following people will be needed to run the business:

7.2 Average Salary of Employees

Financial plan.

The last thing that we need to cover is the adult day care cost. This is a relatively low-cost business that can be started with a small investment. The elderly day care cost is low because we don’t need to buy an inventory or specialized equipment for this business. Here are the costs that will be involved in starting this business:

8.1 Important Assumptions

8.2 break-even analysis, 8.3 projected profit and loss, 8.3.1 profit monthly, 8.3.2 profit yearly, 8.3.3 gross margin monthly, 8.3.4 gross margin yearly, 8.4 projected cash flow, 8.5 projected balance sheet, 8.6 business ratios.

Download Sample Business Plan for Senior Day Care Center in pdf

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Home » Business ideas » Education Industry » Daycare Business

How to Write a Daycare Business Plan [Sample Template]

Do you want to start a daycare (childcare)? and need to write a business plan? If YES, here is a sample daycare business plan template & feasibility report. Okay, so we have considered all the requirements for starting a daycare center. We also took it further by analyzing and drafting a sample daycare marketing plan template backed up by actionable guerrilla marketing ideas for child care centers.

Table of Content

Why Start a Daycare Business?

What does it take to start a daycare center successfully, 1. industry overview, 3. our products and services, 4. our mission and vision statement, 5. job roles and responsibilities, 6. swot analysis, 8. our target market, 9. sales and marketing strategy, 10. sales forecast, 11. publicity and advertising strategy, 12. our pricing strategy, generating funding / startup capital for our daycare business, 14. sustainability and expansion strategy.

It is the duty of every parent- especially the mothers to see to it that their kids are properly taken good care of. However, there are times when circumstances just makes this totally challenging, as there may not be the luxury of time available to them to sit closely with their children and monitor them.

That is one of the reasons why parents would always want to take their kids to a daycare center. The question therefore is: how reliable are day care centers in seeing that the children are totally given the best of care and attention?

Before the daycare businesses came into existence, parents who could afford the luxury of hiring a home nanny whom they thought were vast and experienced in the care of children. However, as things changed and the crime rates in some areas went haywire-where some folks gained entrance into the houses of people for the sole aim of robbing them, the daycare trend took over.

And ever since the emergence of this trade, we have come to see more and more people who have a penchant for kids, dive into the industry just to tap into the profits that the day care business offers.

More often than not, in some parts of the world we find that some folks begin a day care business after they have been successful with running a school. Conversely, that is not to say that one couldn’t possibly start only a day care business. As a matter of fact, starting first with a day care center, helps to start on a right footing so that you are able to determine whether you will be able to have a school as an addendum business in the near future.

So, if you have scaled the hurdle of being in love with children, then starting your own day care business might be a smart business choice. Having this wish or aspiration as it were on the front burner of your mind, isn’t all that is required. As a matter of fact there are legal necessities that you have got to tidy. As well as draw up a comprehensive business plan that will guide you as you start out and trudge ahead in business.

A Sample Daycare Center Business Plan Template

Day care business is one of the easy businesses that just about anyone who has a flare for kids could readily start. There is no doubt that as the zeal to make more money heightens with parents, then the need for newer and more seasoned day care centers to arise becomes highly important. That is why investors are beginning to leverage on the high demand for day care services, to establish even better ones.

As such, in all of the states of America, there is hardly one neighborhood that doesn’t have a day care centre. The business is indeed a lucrative one and those who are into the trade of establishing them are smiling to the banks every day. However, that is not to water down the fact that loads of work has to be put in place in order to satisfy parents who use these daycare centers.

Whether you are looking to start a small or big one, truth is that there would always be the need to have kids put in these places. This is why some folks who do not have the wherewithal in terms of finance may choose to start from their homes, whilst some may want to start from very little spaces they get.

Over and above one bright ray of light as it concerns the day care business is that there is always room for expansion, as one learns on the job and then improves the services that one renders.

Setting up a day care business means that one would be dealings with little babies, and as such, care have got to be taken in order to hire not just mere employees, but to hire those who are way too vast in the trade and are capable to help the day care business to a great level. There will always be the need to garner plenty of knowledge that would be useful in giving the children the very best of experience.

The returns on investment that one attracts here is so huge that one have just got to keep at doing those things that would continue to guarantee repeat customers as well as give the kids whom are being cared for a growth experience that they wouldn’t forget in a hurry.

2. Executive Summary

Tiny Thoughts ® is a foremost day care center in Ohio, America. It has the best of aims to prepare its pupils to come out tops in all they do- given that they would be the leaders of tomorrow. We propose to achieve this and more by merging an all exclusive curriculum custom-made explicitly for children.

Our type of curriculum is enriched with extra super child care services. This is nothing like what our competitors have to offer because we offer forward-thinking technology plans, after-school training, and activities that help the kids grow better. Activities such as; arts, dance, crafts, gymnastics, theatre, sports, amongst others.

Tiny Thoughts is a privately held establishment run by its owner, Mrs. Mary McGregor. Mrs. Mc Gregor has 10years of Educational training experience. As a matter of fact   she is a master’s degree holder of child psychology. So that when it comes to child management and psychology, she is always at the top of her game.

Her advanced degree in child psychology and interest in kids is the driving force behind the establishment of Tiny Thoughts . She will be supported in daily operations by another educationist and psychologist, amongst other employees.

With the inflation bane that continues to affect the American economy, there will always be the need for parents to work more than one job per time for additional income. It is for this reason that there will always be a need for excellent child care services.

With the least population of Ohio which is at 11.59 million people, there will always be the need to have capable day cares to cater for them. That is why we have decided to position our establishment so as to meet the teeming needs of parents who want the very best for their children.

At Tiny Thoughts , we leave no stone unturned to see that we put in place high- quality child care services, thorough bred educated instructors, as well as personal skills that will allow us compete well in our market . We shall also offer competitive price as part of one of our success factors so that we can attract all and sundry to our prestigious day care center.

Furthermore, we know the importance of having an excellent rapport with parents, and the community we serve, which is why we train and even retrain our workforce so that they bring the best of skills and attitude to the table at all times.

With the aforementioned points in place, we therefore do not intend to look for long before we attract customers as we go all-out to build a loyal customer base by offering the kids at the day care a very hospitable- yet educating experience in a comfortable and beneficial environment.

At Tiny Thoughts ®, we are first all about making the day care center a very conducive one. We are aware of the fact that some parents might hold back when it comes to the type of vicinity their kids will be put in; which is why we have taken time to research and learn the various ways to build a world class establishment. This we have done in the state of Ohio. Our services include the following;

Our Business Structure

Big establishments know that one of the greatest selling points is to have the best hands. As such; we plan to only hire the most competent and seasoned employees. This is particularly important since it is uttermost on our minds to run our day care center with an intercontinental approach. This means that we are looking to have all races enroll in our establishment.

We came up with outright buying our own building, instead of having to make do with a leased one. This is why we have resolved to have quite a number of employees to be on our pay roll because of the ample room we have. Therefore, below is the type of structure we look to build our business on;

Administrative Assistant

Toddler Room Supervisor

Chief Executive Officer – CEO:

Assistant Director:

Accountant / Cashier:

Infant Room Supervisor

Preschool Room Supervisor

Our purpose of starting a day care center is to compete favorably with other schools, and surpass them. We have also decided to have a test run on the business for a period of 5 years. This is to know how we are able to fare during this time, as well as to determine if we are to devote more resources, additional money, for the expansion of the business.

We shall start with just one center for now and then see how we are able to succeed despite the myriad of competition. In arriving at all these, we deemed it fit to employ the services of an expert who has helped us with conducting a SWOT analysis.

It was expedient that we did this, so as to ensure that we have what it takes to run a day care school and perhaps even build more branches. Here is a summary of the result from the SWOT Analysis that was conducted on behalf of Tiny Thoughts;

Our area of strength to a very large extent lies in the fact that the owner of our day center is well versed in child psychology. This is really a positive one for us, because we believe that we shall be able to really handle the kids that are put in our care, unlike some folks who have no background knowledge in education and psychology.

The perceived weakness for our business could be that we are starting out as newbies and it really isn’t easy to convince people to come and enroll their kids at the day care. This is why we have got to really work hard at our advertising strategies, as well as solidify how to seal deal with our potential clients.

The fact that we intend to lower the fees involved in enrolling a kid at our daycare, seems to be one of the ways at which we will attract all and sundry. We are certain without a doubt that with the quality of our employees and services, we shall attract clients that would be highly satisfied with us.

Some of the threat our business may likely faced with might be a scenario where a kid has an illness and yet comes to the center. There may be likelihood that such an epidemic might spread to other kids. As such; this might not be nice because that might make some guardians want to withdraw their kids to a safer place.


In the united states of America, you will quite agree that there are lots of guardians who need to work almost round the clock to eke out a living for them and their families. As such and as stated earlier, the need for someone to care for the kids whilst working in non negotiable.

That is why there will always be the need to have kids at day care centers. Furthermore, there is no indication that the day care trade would plummet anytime soon based on the statistics of parents who work that is found by experts.

There is always a boom in this business all year round, as the weather or state of the economy has nothing to do with it. That is why the services being rendered by us have to be top notch at all times. We do not want to be found wanting in any area, that is why we are sure to invest a lot in training our employees at all times.

Our positioning, as is always the case of determining the amount of customers that patronize a business is of importance to us, which is why we have chosen to start from Ohio.

Despite the fact that there loads of day care businesses who have done so well for themselves in the past, we plan to not leave any stone unturned as we continue to work at better ways to make our services known to people. Part of the marketing and sales strategies to be adopted includes;

When it comes to the day care business, of course our target market is the guardians and parents. That is why we have got to primarily focus on these types of people. The people we intend offering our services to are;

Our Competitive Advantage

Going by the state where we have chosen to start from, we found that there are no day care centers in the vicinity we are, which is why if we are able to do our due diligence, and we are able to attract a crowd of customers there, then there is the possibility of hitting success in the first few years of operation.

We plan to run a standard day care business which is why we hired one of the leading business consultants to work with us in setting up our business. The business consultant we have hired has over 10 years of experience in business management and has successfully opened several day care businesses in major cities across the United States of America.

So far, there are clear indications that with what he has brought up, we shall no doubt do well and even surpass other businesses in the state. We believe that for us to have hired one of the experts in town, without a shadow of doubt, we will do exceptionally well when eventually we kick start.

Our sources of income for Tiny Thoughts is limited to the services of taking proper care of the children that have been placed in our care. However, we are not relenting when it comes to   opening different branches.

It is important to state that our sale forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. Below is the sales projection based on the location (Ohio), which already has an avalanche of day care schools.

N.B : Our annual projected sales for TinyThoughts ® is put at about $4,800-$16,500, or $400 -$1,375 monthly per child. Over and above, as Tiny Thoughts gets established, our net profitability will likely witness a boom as that indeed is what we project.

Tiny Thoughts will throw a grand opening party when it does start. One of the very unique things that we plan to do on that day is to; unveil some of the professionals and junior employees that we have. That is those who will help us get things started on the right footing. Why is this a big one for us? It is a big one for us because parents will have an opportunity to interact with this people, as well as ask all the questions they want.

The location of our day care center is strategically positioned to attract ample customers with little or no effort from our own part, which is why we do not make provisions for marketing and sales executives in our company’s structure. In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but generate a high number of people;

When it comes to publicity and advertising, we have a low budget for it simply because our business is located in a place that can easily attract the numbers of customers we would need with little or no stress on our own part.

But for the fact that we hope to some day in the near future have more branches, we have decided to create a budget for publicity and advertisement for the major aim of introducing our brand in the market place. Everything that we will do in this regard is geared towards communicating our brand. Here are the platforms we intend leveraging on to promote and advertise our business;

When it comes to fixing prices for our services, we will ensure that we set pricing in line with what is available in the day care trade. We are very aware that we have got to lower our price so that we will be able to attract customers like never before as we seek to gain recognition as newbies. When this is achieved, then bottom line is that our customers will derive real satisfaction when they bring their kids to us.

Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

In view of the above, we have chosen banking platforms that will help us achieve our plans without any itches.

13. Startup Expenditure (Budget)

This is the key area where we will spend our start – up capital;

We would need an estimate of about $100,000 to successfully set up our day care business. The amount includes the salary of all employees and the CEO (Owner) for 3 months.

Tiny Thoughts is a private business that is solely owned by Mrs. Mary McGregor and she does not have the intention of welcoming any external partners except immediate family members which is why she has decided to restrict the sourcing of her start – up capital to 3 major sources. These are the areas we intend generating our start – up capital;

N.B : We have been able to generate about $60,000 ( Personal savings $40,000 and soft loan from family members $20,000 ) and we are at the final stage of obtaining a loan facility of $80,000 from our bank. All the papers and document has been signed and submitted, the loan has been approved and any moment from now our account will be credited and we will be able to execute all the things that needs to be executed.

Our plans of establishing Tiny Thoughts is basically to test – run the Day care trade. We have decided to start our first outlet in a competitive location like Ohio. Although we don’t have the intention of running chains of day care centers now, but we have plans to set up branches in years to come. It is pertinent to state that we shall not allow our standard operating process to drop so that we do not lose our loyal customers.

Check List / Milestone

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How to Inscribe a Home Health Care Business Plan

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The number of senior citizens that need home health care business plan has been on the rise for years now. With this, there’s a need for both medical and personal care. It has led to the promotion and growth of business opportunities in the healthcare industry where you can start a home health care agency. But, most of the time entrepreneurs looking to create such a business often met with the question “Where do I start?”

As the term “home health care” suggests, home health care involves professional medical practitioners or professional caregivers going into an individual’s homes to provide help or supervision. It’s one of the largest growing industries, all around the globe. It provides a business opportunity for entrepreneurs and allows you as the business owner to make a positive difference in people’s lives.

Most home health care services include nursing services, wound care and monitoring of one’s health like mental health, blood sugar and blood pressure levels, among others. Home health care is outside a medical facility like a hospital since it usually provides for senior citizens or when someone gets out of the hospital but still needs care from a medic.

Medical practitioners provide a different kind of help compared to caregivers. A medical practitioner might attend to a patient once a week or whenever they are needed. On the other hand, caregivers often provide basic day-to-day assistance. Sometimes, they can do house cleaning, prepare meals, help change or dress a patient or drive them to doctor appointments. Start a home health care business.

This guide will revolve around, starting your home health care business. by Stoneridge Partners explains some of the mistakes you should be aware.

Table of Contents

How to Carve a Home Health Care Business Plan

Create a business plan.

The first step in writing a home health care business is creating a business plan. The business plan will serve as the base of your company. A simple business plan includes an executive summary with an explanation of the basics of your company. It also consists of the company description of the mission and goals of the home health care agency. You’ll need to specify the types of services you will be providing.

Next is to develop a strategic marketing plan that will enable people to know more about your business and your pricing. Finally, you will need to establish an organizational structure to help appropriately manage and smooth operations. The last part outlines the supplies you will need to provide the services required and the financial plan with a cash flow projection.

Also Read: 5 Ways Health Tech Startups are Making Life Easier

  Get Certifications

When it comes to selling with people’s health, certifications are very important for a home health care agency. You can obtain certifications like Medicare and Medicaid certifications which permit your health care agency to provide a wide range of health care services. These include nursing care, physical therapy, and other services. One limiting factor with this process is that even after application, sometimes becoming accredited takes longer and you might need to be more patient.

  Proper Registration

To open up a home health care agency, it needs to meet the requirements put in place and then register it. It will enable you to receive payment from Medicare. Proper registration and certification of your agency involve completing your state’s home care application and getting a working license. Every requirement for starting a home health care agency differs from one state to another, so always make inquiries.

H ire professionals

To run a successful health care agency, you need a team of professionals. Your home health care agency means to provide personal service to patients, which requires staff who knows and understands what they are doing and expected of them. You can hire staff via social media platforms and employment agencies.

Once you’ve interviewed and shortlisted potential staff members, conduct a thorough background check. It will prevent you from hiring staff with previous adverse history, which might lead to legal action if a problem arises about the type of care provided.

Also Read: How to Get Your Small Business Started on Instagram Influencer Marketing

  Include a marketing plan

For any business plan to work and the business to be profitable, you need the right marketing strategies. Similar to any other company, a home health care agency has to have a marketing plan. Once you have your excellent staff and all the required documentation in place, you need clients for your business to operate. Some of the primary and most effective marketing strategies for obtaining clients that you can implement include:

An online presence –

Build an essential website or social media pages Twitter or Facebook page. The website will represent your business. You can input your information and business name on this site or page to reach out to a larger audience.

Also, register your home health care agency on sites with an online presence like Google. On Google, you can include your business’ address, working days and hours as well as a phone number.

Standing out –

Have detailed information about your business. Show how changed you are from your competitors and educate your staff on the same. It will help you to send a clear brand message to your existing as well as potential clients.

Networking –

Join groups, associations and organizations located within your locality and show your professionalism. It is an important step to receiving your name out and will help market you further.


As you can see, having a business plan doesn’t have to be that challenging. By following the right steps and getting the required documents and licenses, you should start one from scratch. But always check your finances and how much will be required. It will help safeguard your finances without suffering from slow payment periods which can cause some stress on you as the owner. A proper financial plan will give you more time to focus on your business operations, enabling you to provide better services.

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How To Start An Adult Day Care Business

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senior day care business plan

Let’s be very clear about something: an adult day care business is not something you should go into lightly.

There are regulations and strict guidelines involved, and people’s lives are in your hands.

So, if you’re just looking to make a quick buck, stop reading right now. This is not the business for you.

However, if you have a passion for helping people and want to do some good in the world (while earning some extra income), this may be exactly the kind of business you want to explore.

The cost of a full-time care facility can be way too expensive for a lot of families – even if Medicare kicks in for part of the bill. Other families just aren’t ready to commit their parents and grandparents into an institutional living situation.

Instead, they make the commitment to care for them in their own homes for as long as possible. Regardless, the families still need time to go to work, run errands, go to school and have an occasional day off to recharge from the constant demands of 24/7 care giving.

This is where an adult day care can really help. By committing to take the highest possible quality care for these loved ones, an adult day care gives families the time and freedom they need to continue to live their lives and continue to earn an income.

The truth is that so many of these facilities have waiting lists because there is such a strong demand for adult day care services. If you enjoy helping others, keep reading and we’ll cover everything you need to know to start an adult day care service of your own.

Step 1: Learn How an Adult Day Care Business Works

senior day care business plan

Before you even consider letting families entrust their loved ones to you, you must understand how this business works.

And the best way to do that is to be trained and gain experience by working at an existing adult day care facility.

Yes, you can learn all about medical conditions and regulations through books and videos. But until you hold an elderly woman’s hand as she walks down the hall, or listen to the memories of a WWII veteran as he tells you about how he first met his wife, until you actually form a relationship with these people, then understand what it is to operate an adult day care service.

And honestly, these facilities always need help. So even if it’s only as a volunteer, go and help out.  They’d be glad to take you in. Talk to the day care attendees. Ask them what they like and dislike about being at an adult day care facility. Talk to the staff. Ask them what they like and dislike about working there.

That’s called market research. You’re learning how to improve your future service by getting real, practical answers from your target demographic for both future clients and future employees.

Once you’ve seen how the day to day care of the business works, how the hiring, scheduling, and ordering of supplies works, how the storage and distribution of medicine works, how the maintenance and upkeep of the facility works, then you’re ready to dig into the legal requirements of how to start an adult day care.

Click here to find your state’s adult day services regulations and requirements .

You can also look for training and workshops in your area by checking with the National Adult Day Services Association’s list of strategic partners.

Step 2: Create a Plan

senior day care business plan

Why does an adult day care business fail?

Simply put, for the same reason as many other businesses – it’s the lack of a plan.

An adult day care business are not a simple operation.

By now, you should have completed all your research on legal requirements and on the day-to-day operations of an adult day care business.

There is a lot of care, time, effort, and resources that go into this industry. The purpose of creating a business plan is so you have a roadmap to follow. When the time for action and decisions comes, you don’t have to pause to consider your choice. You already know it. You thought it out well in advance and made your decision long ago. Now, you simply follow your business plan and execute.

Consider your costs, your audience, your marketing, your hiring, your location, an in-depth market needs analysis, and many other things when creating your business plan. The goal here is to get your mind focused on your business so that you can answer any and all questions regarding what comes next.

If you’re not sure where to start, Startup Jungle can help you create an expertly organized and professional business plan for your adult day care business.

Just email [email protected], and they’ll give you the help you need.

Step 3: Discover Earning Potential

senior day care business plan

How much do adult caregivers make?

Well, that depends on the position.

Assistants range from $9.55 to $22.85 per hour depending on experience and tenure. That comes out to about $19,000 to $48,000 a year.

A manager’s salary can run from $9.74 to $25.87 an hour, or $21,000 to $48,000 a year.

And a  healthcare administrator salary can range between $25,016 – $70,973 a year.

As for an adult day care facility, reports that the national average for adult day care charges is about $1500 per month. This is a deal compared to full-time care in a skilled nursing home, which averages  $6700 a month, or an assisted living facility, which averages  $3600 a month.

For occasional care, state averages range from $36 to $122 a day depending on the level of care required.

To really figure out your earnings potential, you must first examine all costs and then subtract them from what your rates will be multiplied by how many clients you expect to provide care to.

The National Adult Day Services Association reports that the number of adult day care services has risen by nearly 25 percent since 2010, continuing a previous growth trend in the industry. As of 2014, they counted 5,685 adult day care programs in the United States.

The baby boomer population is one of the largest age groups in the country, and they’re reaching the age where many of them are beginning to need adult day care services for needs such as Alzheimer’s, dementia, and other age-related conditions that necessitate full-time care to ensure their safety.

There’s a growing need for adult day care services, meaning your earnings potential can only go up.

Step 4: Set a Budget

senior day care business plan

How much does it cost to open an adult day care business?

It’s really tough to nail down exact numbers for the startup of an adult day care, but it’s not cheap.

A lot of it depends on the scope of your operation.

Do you plan to build or remodel an existing stand-alone facility for a lot of residents? Or does a small home setting sound more appealing to you?

If you’re planning on a facility, at minimum, that can be hundreds of thousands of dollars to start. Then you have to fit the structure with ramps, wheelchair- and senior-friendly bathing facilities, adjustable beds, security measures, and adequate kitchen and dining facilities.

You have to pass a health inspection, as well as getting properly licensed both as a facility and a healthcare administrator, and hiring the medical and social service personnel to make sure your visitors receive excellent quality medical care while in your care.

In addition, you need to purchase lift assist and toileting assist devices and liability insurance, as well as providing refrigeration and secure storage for medications and training for staff in med passing, first aid, CPR, lifting, transporting and hygiene.

That doesn’t even include aesthetic measures to make your place comfortable and welcoming for residents and their families, and providing entertainment and stimulation during their stay.

Depending on the needs of your clients and the size of your operation, a startup could easily run up to half a million dollars or more.

Again, that’s the bad news.

The good news is that there are tons of grants out there to start an adult day care center.

Some grants you can explore:

  • Social Services Block Grant
  • Administration on Aging Grants
  • Robert Wood Johnson Foundation Grants
  • Department of Veterans Affairs Grants

Because starting an adult day care business is expensive, it’s important to keep costs down to save money where you can without cutting corners or sacrificing quality of care.

Some tips to keep costs down include:

  • Monitor utilities
  • Staff accordingly (labor is always your #1 cost)
  • Properly order supplies
  • Budget food properly so you aren’t wasting food by tossing out leftovers
  • Invest in re-washable and reusable rags instead of paper towels to clean messes

Examine every single cost, and be as detailed as possible in planning out your budget. The more successful you are in creating a budget, the more efficiently your business will fun.

Step 5: Decide Which Services to Offer

senior day care business plan

Adult day services are so important because they can delay or even prevent a family from having to institutionalize a loved one in a skilled nursing home.

However, different facilities can offer different specialties.

For example, your facility may choose to specialize in clients with Alzheimer’s, or those with physical disabilities who may be wheelchair bound.

Your specializations can influence your facility.

If your day care focuses on those with wheelchairs, you may want to lower the height of all the counters, shelves, and tables in your facility to make everything in the building more accessible and comfortable to your clients. If you go with Alzheimer’s patients, then you may want to install doors which require a code to open and automatically close and lock so that patients can not simply wander off.

Perhaps, you can focus on a full daily calendar with entertainment for all your attendees. A high quality experience at your facility is sure to earn referrals and new customers. Or maybe yoga for seniors?

One service that you may want to offer is patient pickup/drop off. This requires an additional expense of a modified van to allow wheelchair access, as well as the cost of a driver and additional insurance. But such a service would almost guarantee customer loyalty and referrals.

By focusing on which services you offer or specialize in, you increase customer satisfaction in those areas and build a strong reputation for your service as an authority in the field.

Figure out what you can do better than anyone else, and focus on that. Maybe it’s you, maybe it’s your service, maybe it’s your experience. Figure it out, write it down, and make it your facility’s centerpiece, literally and figuratively.

Step 6: Decide on a Location

Where should you open an adult day care business?

That all depends on who your clients are.

Because you’re dealing with the elderly, you want a location which will be gentle to their bodies, so you’ll want to avoid areas that require a lot of walking or stairs.

All your decisions should cater to your clients. And because your clients’ bodies are not as strong as they once were, make it a point to locate your facility next to their homes. That doesn’t mean set up shop next door to your grandmother, but it does mean do some research on where there are aging baby boomer populations, and set up your adult day care service within those areas.

By making your location easy to get to from their homes, you are removing a major objection from your buyers (the children of the seniors), in that they may say “I don’t have time to get them there every day.”

Things to consider for an adult day care service include:

  • Local, state, and federal regulations – especially the Americans with Disabilities Act
  • Ability to evacuate everyone within easily
  • State of repair of the facility
  • Ease of finding the facility
  • Ease of pickup/dropoff
  • Cost – renting or buying

Running an adult day care service is a lot of work, but by selecting a great location, you make your job a little bit easier.

Step 7: Find Suppliers

senior day care business plan

What equipment do you need to open an adult day care business?

Once again, the answer to that question depends on your business’s specialization.

Other than a proper facility, there are many things you will need when starting an adult day care service.

Some of these include:

  • Medical equipment and devices
  • Lift-assist equipment
  • Safety gear
  • Entertainment options
  • Therapeutic devices
  • Lift chairs
  • Tables and chairs
  • Commercial kitchen
  • Commercial laundry
  • Bio-hazardous waste disposal
  • Sheets and Blankets

These are the basic needs you’ll have when starting your facility. Make sure to do a thorough inventory of what you need by consulting your local state agency.

Once you know what you need, you need to know where to get your supplies.

A couple options to get you started are:


Step 8: Promote Your Adult Day Care Business

How do you promote an adult day care service?

This is a tricky question. It’s not as simple as promoting many common everyday businesses. However, the principle is the same – get in front of people who need your service.

For marketing and promotions, take advantage of Google Adwords to be featured in searches. Facebook is another powerful tool. Create a subtle ad directed at men and women over age 45 within a certain distance of your business.

But the most important marketing and promotion for your adult day care service is through networking. There is a strong and engaged support network for seniors. They need to know you exist.

Get involved with local groups such as:

  • Veterans Administration
  • Senior center providers
  • Meals on Wheels programs
  • Head trauma groups
  • State and local provider and consumer agencies, such as AAHSA, NADSA, and NADSA affiliates,
  • Local YMCAs and YWCAs
  • Friends, family members, and other service providers
  • Postal carriers and clergy are excellent networking people since they know so many others

Step 9: Create a Staffing Plan

Who works in an adult day care center?

It’s impossible for you to do everything on your own in this business. So it’s important to have a proper staffing plan.

You must understand how many employees you need, where you will find them, and what certifications they must possess in order to work in your facility.

Different positions will have different specifications. For example, an arts and crafts teacher may have different requirements than whoever oversees medications. When in doubt, always contact your local state agency for requirements and recommendations as to how many employees you need and what roles are required.

Once you’re clear on that, then you have to plan how and where to find them. Reach out to local agencies for suggestions, but hospitals and volunteer centers are a great starting point.

Also, look around at local colleges and universities with medical programs for help. You can find young, eager medical students who can help at a discounted rate for school credit. This is a great way to find qualified help and save money all in one move.

Your business can not survive without help, and to save time and money, you need to have a staffing plan for that help.

Step 10: Decide on a Style/Design

Deciding on a style is so important in the adult day care business because that style can either make customers feel welcome or scare them away.

Businesses which take seniors’ needs into account when designing their facilities are far better equipped to attract them as clients.. You want your facility to be warm and inviting, and make your guests feel at home.

Some suggestions for designing a style that appeals to seniors are:

  • Positive language (remember to take your medicine instead of don’t forget to take your medicine)
  • Big, clear font and text for any writing in the facility
  • Use bright colors
  • Give clear instructions where needed, using numbered lists
  • Avoid slang or acronyms

The best tool at your disposal for figuring out your design is the senior community in your area. Go talk to them and figure out what they like and do not like. After all, who knows what your clients will love better than your potential future clients?

If you need help with designs, visit 99designs . For as little as $99 you will have a collection of designers submitting their work and competing for you to select a winner who will receive your money as a prize.

It’s an inexpensive way to get a large selection of high quality work.

Struggling with what to name your adult day care business? Here are a few ideas:

Step 11: create an accounting plan.

senior day care business plan

An accounting pan is critical for an adult day care business for several reasons.

As a service for a vulnerable demographic, you’ll be eligible for several grants. But to renew those grants, you’ll have to submit documentation proving your facility is running efficiently. You have to track all expenses down to the penny.

In addition, an accounting plan ensures you know exactly how much money is available for payroll, supplies, marketing, and improving your facility. Plus, you’ll be able to make sure nothing is missing from your facility.

And of course, when tax season rolls around, your business may come under a microscope because of your grants.

Make sure you’re prepared for all of that by having an accounting plan to ensure you stick to your budget.

Some options are:

  • A local accountant

Step 12: Get Into the Adult Day Care Services Community

senior day care business plan

The adult day care services community is engaged and active. Seniors are vulnerable, and as such need a big support network. Your goal is to be as supportive as possible and learn as much as you can regarding new policies and procedures which can benefit your business and your clients.

And the best way to do that is to be active in the adult day care service community.

Focus on the same organizations mentioned within the marketing and promotions step, including:

Most importantly, make sure you’re a member of the National Adult Day Services Association .

Here’s a great infographic about starting an adult day care business:

The bottom line.

Opening (and running) an adult day care service is a lot of work.

But if you do it right, it’s not only rewarding, it’s a lot of fun.

You get to meet amazing people who’ve lived amazing lives and can teach you so much!

On top of that, you are literally saving lives and helping countless people.

Hopefully, you put this guide to use.

If this was helpful for you and you want to learn more about opening an adult day care business, has a 21 point checklist for starting your new business . Make sure you download this if you’re serious about getting started.

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9+ Editable Daycare Business Plan Templates

Infants and toddlers are fragile, little saplings who need the utmost care and affection. Being able to take care of them well positively affects their holistic growth and even their well-being when they grow up. Unfortunately, not all parents can give their children the attention they need. Some kids are left with nannies who may not have any genuine concern for them. You may also see Daycare Business Plans .

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Free Day Care Center Business Plan Template

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Starting a Daycare Center

  • M ake a needs analysis.  Identify which children in your area particularly needs.
  • Observe the market.  Do benchmarking and observe how competitors run their daycare centers.
  • Careful planning.  Create a simple business plan and identify the type of daycare center you want to start. Also, include a  Marketing Business Plan   and other financial plans .
  • Name and place.  Come up with a name and decide on the ideal location.
  • Secure all paperwork.  Acquire the needed requirements mandated by the government.
  • Secure equipment and staff.  Set up your childcare center and purcha s e all the equipment and furniture you need. Hire employees and conduct an orientation.
  • Comply with basic rules and regulation.  Make sure  the  entire premises is well-monitored and ready for inspection.
  • Advertise.  Promote your new business using your planned marketing strategy .
  • Start enrollment or registration.
  • Open your business with flare.  You can offer goodies for both children and parents.
  • Check on different aspects of the business regularly.

Free Family Day Care Business Marketing Plan

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Free Editable Home Day Care Business Plan Template

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Free Senior Day Care Center Business Plan Template

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Build and Maintain a Thriving Business

  • Be creative. You are establishing a center for kids. Every day should be exciting for them.
  • Be socially active. Engage in conversations with your employees, kids in their sessions, and even the parents. The more you build rapport, the more comfortable they are in your center.
  • Ask for feedback . The best way for the business to develop better is to ask for feedback survey and evaluate your business’s performance.
  • Keep focused on the goal. Set your drive geared towards the purpose you built the center in the first place.
  • Great service for every client. Treat every kid and parent with great compassion. Give them more than they expected. You can also see more on  Hotel Business Plans .

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Senior Housing News

UnitedHealth Founder Plans $300M SPAC to Acquire Businesses Serving Seniors

The founder and former CEO of a major insurer is launching a new “blank check” company with ambitions to acquire businesses that serve the vast market of services for older adults.

The new company, Senior Connect Acquisition Corp., is led by Richard Burke, the founder and former CEO of U.S. insurance giant UnitedHealth Group (NYSE: UNH). With Burke at the helm, Senior Connect Acquisition Corp. will seek to raise up to $300 million to acquire and combine companies that serve the growing “senior market,” according to a Nov. 24 filing with the U.S. Securities and Exchange Commission (SEC).

Burke and the other leaders at the new venture see an opportunity to create a better option for the older adult market than what is currently available, by bringing their expertise to bear and potentially combining innovative enterprises.

“The senior market offers compelling growth trends, controls a disproportionate share of financial wealth, and presents significant opportunities and unmet needs in a broad range of areas, from lifestyle to healthcare,” the company’s S-1 filing reads.

As a special purpose acquisition company (SPAC), also known as a “blank check” company, Senior Connect Acquisition is interested in growing its holdings in a wide range of products and services geared toward older adults, including those relating to social determinants of health, such as housing, transportation and safety; lifestyle-focused offerings for seniors; home-based care; health platforms; and financial services.

The company’s leaders have told the SEC they plan to raise up to $300 million as part of an initial public offering, with a primary strategy of acquiring one or more companies that touch some or all of those market sectors. Its acquisition criteria include senior market companies that are industry-leading or particularly innovative, scaleable and have significant opportunity for growth.

The company’s leadership also believes that “continued technological innovation will be a successful contributor to the senior sector in the near and long term, as broader adoption of new health technology platforms will further increase access to care, lower costs, and improve quality.”

While it’s not clear whether the firm will ultimately invest in the senior living industry by acquiring any communities or operators, and while the company is not formally affiliated with UnitedHealth, it is notable that Burke — the founder, former CEO and current lead independent director for UnitedHealth — is eyeing the senior market with ambitions to grow in it.

Some in the senior living industry — such as Eclipse Senior Living CEO Kai Hsiao — have predicted that a major health insurance company one day will acquire a senior living operating company, in a bid for more control over health outcomes for beneficiaries.

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“I think in 10 years, the biggest owner of senior living will be UnitedHealth or Aetna,” Hsiao said in 2019 . “Senior housing will argue that we deliver better outcomes and they should use us instead of hospitals, and insurance companies definitely want that side, but until they get better data from us, I think it’s going to be tough, and I think they’re going to get frustrated and say, look, why don’t I just do this myself?”

Reached Monday, Hsiao said that while it’s not clear Senior Connect Acquisition Corp. plans to acquire any senior living companies, it would not surprise him if it did. He added that insurers are now the driving force behind value-based care, particularly in hospitals and skilled nursing facilities.

“More and more people recognize senior living as part of the overall healthcare continuum — especially during Covid — and it would make sense to see if they could do the same,” Hsiao told Senior Housing News. “It could also provide an insurance company a competitive advantage to say if someone chooses them, they’d have access to quality senior living at a better cost.”

Meanwhile, senior living providers are increasingly offering Medicare Advantage (MA) plans in their communities to help residents shoulder the cost of care and, in the process, gain leverage within the broader health care ecosystem.

Perhaps the most notable example of that trend is The Perennial Consortium , a group of senior living companies that includes founding members Juniper Communities, Christian Living Communities, Ohio Living and AllyAlign. The Covid-19 pandemic could make MA-coordinated care models even more attractive to consumers, and more beneficial to senior living provider companies in the process, according to Juniper CEO Lynne Katzmann.

“Linking the payer to the provider makes sense particularly if you address both health and social needs and build the new company on a data platform that can assist in integration of services, customer satisfaction and transparency and provide data for planning, guiding service development and profitability,” Katzmann told SHN Monday. “An integrated platform for serving older adults so that they remain healthy makes sense—lots of sense that will likely yield many ‘cents.'”

In addition to his role as an independent director with UnitedHealth, Burke is currently a managing partner at investment fund Rainy Partners. Joining Burke at Senior Connect Acquisition Corp. is President Isaac “Yitz” Applbaum, who is the co-founder and partner of Israeli investment firm MizMaa Ventures; CFO Ryan Burke, who is the CIO for Rainy Partners and partner at Prime Macaya Capital Management, a New York hedge fund; and M&A Executive Vice President Steven Schwartz, who was the senior vice president of business and corporate development at Livongo.

The company will initially offer 30 million public shares for $10 per “unit,” which consists of one share of common stock and one-half of a warrant, which is exercisable at $11.50  according to Renaissance Capital . Citigroup is the sole bookrunner for the IPO, and plans call for the new company to list on the Nasdaq index under the ticker symbol SNRHU.

Companies featured in this article:

Senior Connect Acquisition Corp. , UnitedHealth Group

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