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Cover Letter Samples for Business and Administration

how to write cover letter for business

What to Include Your Cover Letter

  • Cover Letter Template
  • Cover Letter Examples

Sending an Email Message

Sample email cover letter.

When you're applying for administrative and business positions, one of your most important qualifications will be your  communication skills . The first time they will be evaluated is when the hiring manager reviews your cover letter and resume.

It's important to make a good first impression, in order to increase your chances of landing an interview (and eventually, the job).

Before you start writing a cover letter, take a look at administration and business cover letter examples to get an idea of how to construct a professional and effective letter that is going to sell your credentials to the hiring manager.

Before you start writing your cover letter, review the job posting. You'll find a list of the job qualifications that the employer is looking for.

Use your cover letter to show the hiring manager that you meet the job requirements.

Match your qualifications  to the job listing by analyzing the ad and making a list of  keywords  related to the skills and experience sought by the hiring manager. You can also include the general  administrative  and business skills that employers seek in the candidates they evaluate for employment opportunities, as well as any  hard  or  soft  skills related to the role but not specifically included in the ad.

Work these keywords into your cover letter and resume, to ensure that your application materials  make it through the applicant tracking system  and get to a real person with the ability to call you for an interview.

The letter should include the following:

  • Subject line , with your name and the job (if you’re sending your cover letter via email)
  • Contact Information (top of the letter for a printed version, below signature for email cover letter)
  • Professional greeting
  • Paragraph 1: A brief introduction and why you are writing
  • Paragraphs 2 and 3: Your qualifications for the job for which you're applying
  • Closing Paragraph: Appreciation for being considered for the job, and how you will follow up if you have a contact person
  • Professional closing

If you're not sure what to write, have a look at these cover letter samples for inspiration. You can use them as a general model as you then draft a letter reflective of the unique experience and business / administrative skills that you can offer an employer.

Cover Letter Template for Administration / Business Jobs

Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter Examples Administration / Business Jobs

Review these cover letter examples and then write a personalized letter that explains how your skills relate to the criteria listed in the job posting. It's important that your letters are customized for each job you apply for, highlighting your relevant experience.

Sample Cover Letter #1

Justin Applicant 123 Main Street Anytown, CA 12345 555-555-5555 555-555-1234 justin.applicant@email.com

September 1, 2018

Dear Hiring Manager,

I was excited to read about the Administrative Assistant job opening at XYZ company. I have several years of experience in a variety of fields including insurance and finance.

In addition to my extensive office experience, I have strong communication, customer service, and administrative skills. My broad background makes me an excellent candidate for this position.

Thank you for your consideration. I look forward to hearing from you to arrange an interview.

Justin Applicant (signature hard copy letter) Justin Applicant

Sample Cover Letter #2

Bruce Applicant 123 Main Street Anytown, CA 12345 555-555-5555 bruce.applicant@email.com

Jimi Lee Manager Acme Finance 123 Business Rd. Business City, NY 54321

Dear Mr. Lee,

I am writing to apply for the position of executive assistant, as advertised on Indeed. I was excited to see the job opening due to my several years of experience in the field. I was as an administrative assistant in financial services before taking a position as an executive assistant at a luxury automobile company.

In addition to my administrative and executive assistant skills, I have strong customer service and communication skills, especially in the written form. At my last job, I rewrote much of the company's website copy, which was acknowledged by my manager’s superiors. 

I have attached my resume for your review. I look forward to hearing from you about this exciting opportunity. You can contact me by e-mail at myname@myemail.com or through my cell phone at 555-555-5555.

Bruce Applicant (signature hard copy letter) Bruce Applicant

When you are sending your letter via email include the reason you are writing in the subject line of your message:

Subject: FirstName LastName – Executive Assistant Position

List your contact information in your signature, rather than in the body of the letter:

FirstName LastName Your Email Your Phone Number Your LinkedIn Profile (optional)

Here’s an example of what a complete email cover letter looks like:

Subject: Wendy Worker – Executive Assistant Position

Dear Ms. Jones,

It is with much enthusiasm that I am submitting to you my application for the executive assistant position that has recently opened with ABC Inc.

During my eight-year career with XYZ Enterprises, I have honed flawless competencies in office space planning and administration, appointment and meeting scheduling, travel coordination, data entry, and expense reporting that will allow me to “hit the ground running” as your next executive assistant. I can also offer you proven event coordination talents, having orchestrated all details of 25+ high-profile conferences and stockholder meetings that earned positive feedback from all attendees.

Eager to learn more about your administrative needs, I would welcome the opportunity for a personal interview. Thank you for your time, consideration, and forthcoming response. 

Wendy Worker wendy.worker@email.com 555-123-4567 www.linkedin.com/in/wendyworker (optional)

Business Cover Letter Example & How-To Guide in 2024

Background Image

You’re a master of negotiation.

You can analyze a balance sheet in your sleep, and you've got industry know-how down to a science.

But all your business acumen evaporates when you’re staring at a blank screen, trying to draft your cover letter.

Your career centers on effective communication and strategy, and yet this is the one place you’re lost.

Don’t worry. We know your struggle, and we’re here to help.

In this article, we’re going to teach you:

  • What a Job-Winning Business Cover Letter Looks Like
  • 5 Steps to Writing a Flawless Business Cover Letter
  • 3 Essential Cover Letter Tips for Business Professionals

Let’s get started.

Business Cover Letter Example

Business Cover Letter Example

5 Steps for the Perfect Business Cover Letter

You've just seen a top-notch business cover letter that's sure to get noticed.

Now it's your turn to learn how to write a cover letter that shows off your skills and lands you that job! Just follow the steps we're about to dive into:

#1. Put Contact Information in the Header

Start your business cover letter by putting your contact details at the top, just like you would on your resume header . Here's what you should have up there:

  • Full Name. Place your full name near the top corner of the page.
  • Job Title. Use the exact title mentioned in the job ad you're applying for. With hiring managers juggling multiple roles, being specific helps them, which helps you.
  • Email Address. Go with a professional email. Ditch quirky emails you might have had in your younger days. For example, [email protected] is a no-go, but [email protected] works just fine.
  • Phone Number. Make sure it's a number where you can be reached easily. If the job is international, include the dialing code.
  • Location. Your city and state (or country) are enough. But if you're looking for a remote role or planning to move, make that clear in both your resume and cover letter.
  • Relevant Links (optional). Adding links to any important websites or social media profiles, like LinkedIn, is always a good idea.

After sorting out your details, focus on the hiring manager's contact information :

  • Company Name. Write down the company's name.
  • Hiring Manager’s Name. Include the hiring manager’s name, if you can find it.
  • Hiring Manager’s Title. If you find out the hiring manager’s exact job title, say, the Director of Business Development , use that title instead of just "Hiring Manager."
  • Location. Add the city and state (or country) of the company, especially if they have multiple locations. You can add the street address if you want to be super specific.
  • Date (optional). Including the date you wrote the cover letter adds a professional flair.

#2. Address the Hiring Manager

Once you've got all your contact details down, it's time to address the person who'll be reading your cover letter .

Trust us, "To Whom It May Concern" is not how you want to start your first impression.

Do a little homework first. Look up the company website, the job ad, or their LinkedIn profile to find the person who’s hiring for the job you’re after. You should be able to find their name somewhere and add it to your cover letter.

Then address them by using "Mr." or "Ms.", followed by their last name. If you're not certain about their gender or marital status, their full name works fine. For instance:

  • Dear Mr. Thompson  
  • Dear Alex Thompson

But if you couldn't find any information on the hiring manager or the head of the business department you’re looking to join, no worries. You can still address your letter to the team or the company at large:

  • Dear Business Department  
  • Dear Hiring Team  
  • Dear Human Resources Team  
  • Dear Head of Business

#3. Write an Eye-Catching Opening Statement

Hiring managers spend just a few seconds on each application before deciding if it’s worth reading more into it.

That's why nailing the start of your cover letter is key, especially when you're eyeing a business role. Lead with why this job catches your eye and some of the skills you’re bringing. Showing real enthusiasm for the role or the field can also make a hiring manager take a second look.

Doing your homework about the company pays off. The better you understand them, the more you can show how well you'd fit their culture. It's a strong signal that you're not just throwing applications left and right but are genuinely keen on this specific role.

Depending on your career stage, you might want to start your business cover letter with a standout achievement or any skills that make you a shoo-in for the job. Just keep it short and sweet. The goal here is to spark interest, so the hiring manager will read the rest of your letter.

#4. Use the Cover Letter Body for the Details

The core part of your cover letter is your chance to shine as a business professional . Here, you want to go beyond the bullet points on your resume to really sell your skills and experience.

And don't just repeat your resume. Use this space to highlight what sets you apart from the competition. If you have any big wins in the business world, this is where you want to mention them. Take cues from the job ad to tailor your letter accordingly. 

For example, if you're applying for a role that requires strong analytical skills, focus on achievements from your past that prove you've got what it takes. Instead of talking about general leadership qualities, point out how you've used analytics to drive business growth.

Being knowledgeable about the company you're applying to can earn you extra points. If you're familiar with their market presence or have insights into their business model, weave that into your letter. It makes the hiring manager see you as a more suitable candidate when compared to the rest.

Make sure your enthusiasm shines through your entire letter, so it’s obvious you want this job, not just a job. Express your excitement for the role and be confident in stating how you can add value to their team with your unique skills and experience.

Looking for more inspiration? Check out our other cover letter examples !

#5. Wrap It Up and Sign It

Nailing the conclusion of your cover letter is essential. You want to assure the hiring manager that they've made the right choice in reading your application to the end.

Write a brief conclusion to your cover letter so you can recap why you're the ideal candidate for the business role you’re targeting. Briefly reiterate some of your most relevant skills, but don’t go overboard. The idea here is to summarize your key selling points.

Then add a call to action. This could be an invitation for the hiring manager to further discuss your application or to arrange an interview. This leaves a lasting impression and nudges the hiring manager to do something, which increases your odds of progressing to the next step.

Lastly, sign your business cover letter like a real professional. Just pick an appropriate closing line and sign your name underneath. Here's a sample:

Feel free to contact me at your convenience so that we may arrange an interview and further discuss how I can contribute to your business goals.

Warm regards,

Alex Johnson

If "Warm regards" feels too clichéd, other professional yet approachable options include:

  • Yours sincerely,
  • Yours truly,
  • Thanks for your time,

business cover letter structure

3 Essential Business Cover Letter Tips

You already know the basics of crafting a solid business cover letter.

Now, let's take yours to the next level with some tailored cover letter tips for the business world.

#1. Match Your Resume

Your cover letter should echo the professionalism of your resume.

Presentation skills matter, and your application is the first place you get to showcase yours. If your resume and cover letter don’t pair well, you could come off as an unpolished candidate.

Make sure your text is positioned neatly on the page, and keep the font uniform all the way through. Just as you'd handle a business proposal, pay attention to those page margins and the line spacing. And while you’re at it, remember to keep it brief—an ideal cover letter is always one neat page.

Or Use A Cover Letter Template Instead

Are you trying to get your application out there as soon as possible?

Our resume builder is a lifesaver. Use it to create the best business resume in minutes, and grab one of our matching cover letter templates to complete your application. 

Every one of our templates is designed with feedback from hiring managers from around the globe, so they meet all industry standards and give your application a sleek, professional look.

business cover letter examples

#2. Mention Skills

Hiring managers want to know what you can bring to the table, and there’s no better way to show them than by mentioning your skills.

Your business cover letter should always include the most essential skills from your resume . Your skills tell the hiring manager what you can do and how much they might need to train you. But only if you mention your skills in the right way.

Don’t just toss them in there randomly, like a salad. Connect the dots for the hiring manager by weaving a narrative that backs up every skill you mention. For example, if you're good at data analysis, explain how that skill helped improve a past employer's quarterly earnings. 

The key here is relevance. Discussing your skills in context shows you're not only skilled but also aware of how those skills can benefit the company. It paints a picture of you as a well-rounded candidate who’s both qualified and ready to hit the ground running.

#3. Proofread the Final Draft

Never underestimate the importance of proofreading your cover letter.

A single typo or grammatical error might seem small, but to many hiring managers, it can scream "carelessness”—a crucial cover letter mistake for any candidate who claims to have “an eye for detail”.

Hundreds of applications get tossed aside for the same reason. So, to make sure your business cover letter is spotless, take the time to read it multiple times. Consider asking a friend for a fresh perspective, just in case you missed something yourself.

We recommend you also use a spell-checking tool like Grammarly . Don’t trust it blindly, though - you should always take the time to decide for yourself if it’s correct. Clean and polished writing shows professionalism, which can make all the difference in your application's success.

Key Takeaways

And that’s all there is to writing your business cover letter!

Hopefully, we’ve inspired you, and you’ve prepared your application for that job you’ve been eyeing.

But before we say goodbye, let’s do a brief recap of what we mentioned:

  • The top of your business cover letter should have a header where you include your contact information as well as the hiring manager’s. Just make sure it’s factually correct.
  • Your opening paragraph should be captivating, or else the hiring manager might not bother to read more of it. Mention why you’re writing and be enthusiastic, so it shows you’re genuinely interested.
  • The body of your cover letter should include the bulk of your sales pitch. Focus on your relevant achievements, qualifications, and skills and how they relate to the job you’re after.
  • Make sure your cover letter matches your resume. This shows a professional touch, and it helps the hiring manager pick out your application from all the rest.

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Business Cover Letter Samples & Examples That Worked in 2024

Julia Gergelova — Resume Writer

Creating a business cover letter that's convincing enough to provoke interest and spark curiosity requires a certain finesse. It's definitely not a walk in the park, but with the right guidance, you can pen an excellent cover letter that stands out. 

Junior Financial Controller Cover Letter

In this comprehensive guide, we’ll expose you to the secrets of crafting a compelling business cover letter that gets results. Filled with useful tips, examples, and well-articulated guidelines, this guide promises to be your trusty companion in your job hunt journey.

Now, let’s delve into:

  • Formatting your business cover letter properly
  • Writing an effective header
  • Crafting a compelling cover letter headline
  • Customizing the greeting of your cover letter
  • Building a strong introduction for your business cover letter
  • Making your business skills and accomplishments stand out
  • Writing a persuasive conclusion
  • Avoiding common mistakes on a business cover letter
  • Average salary and job outlook for business professionals
  • Business resources for job seekers

1. How to properly format your business cover letter

A well-structured business cover letter goes beyond impressive content. Equally crucial is how you package your message, here's how to do it right:

  • Consistent font and size: Stick to a single, professional font type throughout your cover letter. Typical business-standard fonts include Times New Roman, Arial, and Calibri at font sizes 10-12.
  • Appropriate margins: Set 1-inch margins on all sides to give plenty of white space, making your letter easier to read.
  • Single spacing: Ideally, keep the body of your cover letter single-spaced with a space between each paragraph. 
  • Contact information: At the top-left corner of your cover letter, include your full name, address, phone number, and email address. For email cover letters, this information can go after your signature.
  • Clear sections: Divide your cover letter into clear sections — introduction, body, and conclusion. This gives it a coherent and professional structure.

Lastly, don't forget to proofread your letter to catch any errors or typos. Remember, your business cover letter is your first impression. Make it count!

Keeping these formatting tips in mind will ensure your business cover letter is both smooth to read and easy to navigate.

Create your cover letter fast with artificial intelligence.

2. how to write an effective business cover letter header.

The header of your business cover letter sits at the topmost part of the document. It contains crucial contact details and sets the tone for your letter. So, what exactly should your header contain ? Let's delve in.

Your header should include:

  • Your full name
  • Your mailing address
  • Your phone number
  • Your professional email address
  • Date of the letter
  • Full name and title of the hiring manager
  • Company name
  • Company mailing address

Now, let's have a look at a couple of examples to differentiate the correct and incorrect ways of formatting:

Incorrect business cover letter header example

[email protected] 1234567 ABC Company Today’s date

Why is this a weak header? It lacks essential information such as your full name, your and the employer's address, and the proper positioning of these details. It's also missing the hiring manager's name and lacks structure.

Correct business cover letter header example

John Doe 167 My Street My City, State, Zip Phone: (123) 456-7890 Email: [email protected] [Today’s Date]

To: Ms. Jane Smith ABC Company 123 Their Street Their City, State, Zip

Why is this a strong cover letter header? In this example, all necessary information is included. The contact information for both the jobseeker and hiring manager is well laid out with clear structure, making it easy for the recruiter to reach out if necessary. 

Remember that the header sets the stage for your business cover letter. And so, it’s definitely worth spending some time getting it right!

business cover letter header

3. How to write a compelling cover letter headline

After shaping a professional header, let's focus on the next crucial element: your cover letter headline . This component, particularly important in email applications, serves as your letter's "front door," enticing the reader to enter and explore further. Here's how to make it impactful:

  • Be brief but compelling
  • Clearly state your intent, including the job title or reference number if available
  • Be professional — avoid using slang, jargon or overly casual language

Now, let's look at a few examples of weak and strong cover letter headlines:

Weak business cover letter headline examples

  • Job Application
  • Resume Attached
  • Ready to Get to Work!

Why are these incorrect? They lack specificity. These examples don't mention the role you're applying for and are overly generic ("Job Application", "Resume Attached"). What’s more, "Hello! Ready to Get to Work!" is simply too informal and unprofessional. 

Strong business cover letter headline examples

  • Certified SEA Specialist John Doe Applying for Digital Marketing Role
  • Bilingual Customer Service Professional for Account Manager Role
  • Project Manager with 5 Years in Tech Seeking New Challenges

Why are these examples correct? These headlines are not only concise but also indicative of what's to come in the letter body. They mention the role targeted, offer a quick peek into the candidate's qualifications or unique selling points (certification, bilingual skills, industry specific experience), and thus add an intriguing layer to the professionalism. 

Remember, a powerful headline is essentially your “elevator pitch” — it should succinctly celebrate your most relevant strengths and hint at the potential value you could bring to the role.

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4. How to customize the greeting in your business cover letter

Personalizing the greeting in your business cover letter is more than just a polite formality — it's a subtle yet powerful way to convey respect and show that you've put in the effort to research the company . 

Why is it important? A personalized greeting creates a connection, demonstrating that you're not just sending a generic application but you've taken the time to tailor your letter to this specific job and company. 

But where do you find the name of the hiring manager? Here are some sources:

  • The job listing: Sometimes, the name of the hiring manager may be given in the job advertisement.
  • Company website: Many companies have a team page on their website where they list key personnel.
  • LinkedIn: This professional networking site is a treasure trove of such information.
  • Call or email: If you can't find the information online, it may be worth making a quick phone call or sending an email to the company to ask.

Let's look at examples of personalized greetings

  • Dear Hiring Manager Nelly Johnson,
  • Dear Mrs. Johnson,
  • Dear Nelly Johnson,

Now, what if you've searched everywhere and still can't find a name ? Here are some general, yet respectful, greetings you could use:

  • Dear Hiring Manager, — It's direct and applicable to any job application.
  • Dear [Company Name] Team, — Best used when you're unsure who'll be reading your cover letter, but know it'll be a team. 
  • To Whom It May Concern, — A traditional phrase for unknown recipients. Use it sparingly, as it can appear overly formal or outdated.

Remember, the goal of a personalized greeting is to start the letter on a respectful note, conveying your attention to detail and respect for the reader.

5. How to write a strong introduction to your business cover letter

The opening lines of your business cover letter carry a weighty task. They serve as a gateway into your professional story and set the stage for what's to follow. This section, typically includes:

  • A quick introduction of yourself, comprising a brief overview of your professional and academic history
  • A clear statement on why you're applying for this particular role
  • A mention of a mutual connection, if applicable

Let's delve into examples showcasing what to avoid and tips for both experienced professionals and fresh graduates:

Incorrect business cover letter introduction example

I'm writing to apply for the Business Analyst position. I have a degree in Business and I’d love to get this job.

Why is this a weak intro? This introduction lacks enthusiasm and fails to convey any unique skills or reasons why the candidate wants the specific job.

Correct introduction for an experienced professional

As a seasoned Business Analyst with a Master’s in Business Analytics and over 10 years of experience in improving operational efficiency, I was excited to find the opening at XYZ Corporation. Having long admired your commitment to innovation, I am eager to contribute my strategic insights and implement solutions that drive growth.

Why is this a strong cover letter introduction? This example showcases the candidate's qualifications, explains why they are applying, and reflects an understanding of the company's values, showing both purpose and passion.

Swinging the spotlight over to fresh graduates now, let's examine how your intro can become a dynamic showcase of your academic prowess and enthusiasm for professional growth:

Business cover letter introduction for a fresh graduate

Greetings, my name is Susan and as a recent Business Graduate from ABC University, top of my class, I am eager to apply my theoretical knowledge in a practical setting. The entry-level Business Analyst role at XYZ Corporation seems like the perfect opportunity because of your focus on mentorship and professional growth.

Why is this a great opening? Fresh graduates may not have much professional experience, but this intro turns that into a positive. It highlights academic credentials, explains why the specific role is appealing, and showcases understanding of the company's ethos.

Remember, your introduction isn't just about stating who you are. It's about grabbing attention, sparking interest, and compelling the hiring manager to continue reading.

Executive Search Associate at Marcum Cover Letter Sample

6. How to highlight your top business skills and accomplishments

The heart of your business cover letter lies in its body — it's where the spotlight falls on your skills, achievements , and qualifications.

Format it as a concise and easy-to-read narrative, spanning one to two paragraphs. Make use of bullet points to showcase multiple achievements, but keep it down to a maximum of three to five. Your aim is to make a strong case for why you are the right person for the job.

When highlighting your skills , focus on those most relevant to the position you're applying for and which align with the main requirements listed in the job ad. 

Some relevant skills for a business professional might include

  • Strategic planning
  • Project management
  • Financial acumen
  • Business development
  • Analytical thinking
  • Collaboration & team leadership
  • Excellent communication

When it comes to achievements, quantify them wherever possible. Use numbers , percentages, or other specific metrics to demonstrate the impact you've made.

Cover letter body paragraph example for an experienced professional

In my role as Business Development Manager at ABC Corp, I implemented strategic initiatives that resulted in a 20% increase in annual revenue. My passion for fostering profitable relationships helped secure four major account contracts. I also led a team that successfully introduced a new product line, which boosted our market share by 15%.

Now, if you're a newbie without extensive experience, don't fret. Focus on your academic achievements, internships, or voluntary work that demonstrate transferable skills. Mention relevant coursework, projects, or case studies you've worked upon during your studies.

Cover letter body paragraph example for a fresh graduate

During my final year at XYZ University, my group won the top prize in the business strategy competition. We formulated a comprehensive go-to-market strategy for a hypothetical product, which was praised for its innovation and detailed understanding of market dynamics. Additionally, my internship at DEF Ltd. allowed me to work on a potentially disruptive business model and honed my analytical skills.

Remember, the body of your cover letter should not just echo your resume; it should supplement it with a narrative that brings out your passion, personality, and professional strengths .

business cover letter body paragraph example

7. How to craft a persuasive conclusion for your business cover letter

Wrapping up your business cover letter with a strong conclusion is as essential as a dynamic opening. It's your final pitch, your closing argument that reinforces your interest in the role and leaves a lasting, positive impression.

Your conclusion should include:

  • A reiteration of your interest in the role and the company
  • How and when you can be reached. This could be your email address, phone number, or both
  • A statement suggesting when you would like to hear from them, if applicable
  • Your plan to follow up
  • A formal and polite sign-off

Remember, the aim of this closing part is to reinforce your eagerness for the role, politely push for the next steps, and provide easy ways for the employer to contact you.

Here's an example of a strong cover letter conclusion

In conclusion, I'm excited about the opportunity to bring my unique mix of experience, skills, and passion to XYZ Corp as your new Business Analyst. I'm ready to leverage my analytical abilities and strategic insights for the growth and success of your team. 

You can reach me at [email protected] or (123) 456-7890. I hope to hear from you by next week, but if I don’t, I will take the initiative to follow up. 

Thank you once again for considering my application. 

Sincerely, 

[Your Name]

In essence, a conclusion is the ribbon that ties your cover letter together, creating a neat, persuasive, and memorable package for the recruiter. Make it count!

8. How to avoid common mistakes on a business cover letter

Despite good intentions, many business professionals unwittingly fall into traps that weaken their cover letters . But with a little caution, these common missteps can be avoided. Let's explore:

  • Using a generic template: While templates can be handy, if used indiscriminately, they rob your cover letter of individuality. Solution: Customize your letter for each application, reflecting the specific role and company values.
  • Repeating your resume: Your cover letter should complement your resume , not replicate it. Solution: Use your cover letter to share your story, explain context, or delve deeper into key achievements.
  • Neglecting company research: Failing to demonstrate an understanding of the company shows a lack of initiative. Solution: Do your homework about the company and articulate why you're a good match for not only the role, but also the company culture.
  • Making it all about you: While it’s important to showcase your skills and qualifications, the cover letter should balance this with how you'll add value to the company. Solution: Make the connection between your abilities and the company's needs clear.
  • Overlooking typos/mistakes: Even the smallest typo can suggest a lack of attention to detail. Solution: Proofread your cover letter multiple times. Consider using proofreading tools or having someone else review it for a fresh perspective.
  • Being overly formal: While maintaining a professional tone is crucial, an overly formal tone can make your letter seem impersonal. Solution: Use a conversational but professional tone to add warmth to your writing.
  • Writing lengthy paragraphs: Large blocks of text can deter the reader. Solution: Break down content into shorter paragraphs or bullet points for ease of reading.

Remember, an effective business cover letter is not just error-free, but also personalized, focused, and reflective of your professional brand.

9. Average salary and outlook for business professionals

For those angling their career compass towards business and financial sectors, the future looks promising. Drawing from the freshest data, the U.S. Bureau of Labor Statistics (BLS) predicts a growth rate in this sector that outpaces the average across all professions from 2022 through 2032.

This positive trend signals a sea of job opportunities in the industry. The numbers speak volumes, with a whopping 911,400 job openings predicted annually on average in these fields.

Rewarding compensation comes hand in hand with these opportunities. As of May 2022, business and financial professionals could expect a median annual wage of $76,850 . As a comparison, this figure notably surpasses the median yearly wage for all occupations, which is pegged at $46,310. 

In a nutshell, for those looking at a career in business, the rising job prospects coupled with lucrative salaries make this sector a promising and fulfilling path to consider in the foreseeable future.

10. Essential business resources for job seekers

In the competitive landscape of business, having a stellar resume and cover letter is just the starting point. To stay ahead, you need to tap into resources that can help you not only land your dream job but also pioneer your ongoing professional journey. Here are a few resources you should be considering:

  • LinkedIn: This professional networking platform is a treasure trove for job seekers, from connecting with potential employers to exploring job postings. What’s more, you can now turn your LinkedIn profile into a polished resume within a few seconds.
  • Job boards: Job boards such as Indeed or Glassdoor allow you to search for vacancies across industries and locations, offer company reviews, and even provide estimates on salary expectations.
  • Industry-related groups and forums: Joining groups and forums related to business and finance can give you insights into what's new in your field and who's hiring — for instance, groups on Facebook , Reddit , or LinkedIn .
  • Professional associations: Being a part of associations such as the American Business Women’s Association or Business Professionals of America can offer networking opportunities, job listings, and professional development resources.
  • Local chamber of commerce: Your local Chamber of Commerce can provide valuable networking opportunities, workshops, and information about local businesses. 
  • Career fairs: Attending career fairs puts you in direct contact with potential employers. Be prepared with your "elevator pitch" about who you are and your qualifications.
  • Online webinars and workshops: E-learning platforms such as Coursera , Udemy , or SkillShare  offer various business and finance related webinars and workshops. These platforms not only help you hone your skills but also often feature job opportunities, allowing industry professionals to connect directly with potential employers.

Remember, it’s vital to stay agile and open to opportunities in today’s dynamic business world. These resources can provide you with the edge you need to navigate the business career landscape successfully, keeping you informed, connected, and ready to seize opportunities with both hands.

Business Cover Letter FAQ

Keep your business cover letter concise and impactful; ideally, it should be no more than one page long and contain three to four short paragraphs.

No, it's typically not recommended to include a photo on your cover letter. Stay professional by focusing on your skills and qualifications.

Even if not explicitly requested, it's a good idea to include a cover letter. A well-written cover letter provides an opportunity to showcase your motivation, skills and qualifications in a personalized narrative.

While it's good to demonstrate your knowledge of the industry, avoid using excessive jargon. Keep your language clear, professional, and accessible — remember, the person reading your letter might not be familiar with industry-specific terminologies.

No, it's important to tailor each cover letter to the specific job you are applying for. Highlight skills and experiences that are most relevant to the job at hand, and take the opportunity to show your knowledge of and interest in the specific company.

Julia Gergelova — Resume Writer

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

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5 Steps to Writing a Business Plan Cover Letter [+ Templates!]

Every business plan needs a cover letter. Also known as an introduction, executive summary , or overview, your cover letter is your first impression.

It sets the stage for the rest of the document and tells the reader what to expect. Most importantly, it compels the reader to spend the time it will take to review the plan in full.

But how do you write a cover letter? What should it say?

There will be no guesswork here. We’re covering all of the essential deets to include. Plus, we’ve got templates to make your life easier.

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What’s in this guide :

Why your business plan cover letter is important

What to include in your cover letter, how to write your business plan cover letter, 3 business plan cover letter templates.

Without a great cover letter, your business plan will lack context and urgency—making it less likely that your audience will read it.

A cover letter surfaces the most important details from the plan, allowing you to craft a cohesive story. For instance, you might focus your cover letter on your market research findings, your estimated profit margin, or how your company is preparing to achieve your business goal. Essentially, it allows you to direct readers’ attention where you want it to go .

A business plan can also motivate you . Entrepreneurs with completed business plans are 260% more likely to start their businesses. When you write a great cover letter, it can serve as a reminder of why you’re putting in the hard work and keep you on track.

What should you include? That depends on the type of business plan you’re writing. Is this a plan to launch a startup, release a new product, or improve an existing business?

Here are some essential pieces of information to include for different types of plans. (Remember that while the business plan will delve into all the details, the cover letter will summarize the most important information.)

New business plans :

Market research

Problem or opportunity statement

Outline of initial offerings (products or services)

Business and pricing models

Time to profitability

Business risks and mitigation plans

Competitive landscape

New product launches :

Product landed cost

Product price for each channel (wholesale, DTC, Amazon, etc.)

Projected profit margin for each channel

Product branding and marketing plan

Plan for product validation and prototyping

Business improvement projects :

Current state of the business

Opportunities for growth

Opportunities for expense cutting

Opportunities for process or productivity improvements

Prioritization of improvement projects

Project goals

Project timelines

Third-party service pitches :

Client goals and objectives

Service scope

Service deliverables

Project or implementation timelines

Expected outcomes

In most cases, the cover letter should fit within one page, but for very long business plans, you might need a page and a half or even two pages to fit the overarching story you want to convey.

You should address the cover letter to your intended reader. That might be a loan officer for a business loan, a potential investor, a business partner, or a client.

Business plan cover letter example

Cover letter examples can offer inspiration and provide a jumping point for your writing.

Here’s an example of a cover letter for a business consulting plan :

Image of a business plan cover letter template

Notice how the example focuses heavily on the pain points of running a business: working hard, listening carefully, watching cash flow, etc. The cover letter makes the point that when you’re in the weeds of your business, it can be tough to envision the big picture and steer the ship.

Above all, a cover letter should be compelling. So make sure to include illustrative language, metaphors, clear pain points, and goals to bring the proposed plan to life.

Your cover letter is one of the most important sections of any business plan or business proposal . Follow these simple steps and writing tips to win over stakeholders.

Step 1. Write your business plan first

It’s nearly impossible to write a great cover letter without writing your business plan first. Why? Because your cover letter surfaces the key points from the plan so readers know why they should read the plan and what to focus on.

To write an excellent business plan, you must first begin with research. You might put together a small focus group, interview target customers over the phone, assess a handful of competitor products, and analyze influencers’ social media content within your industry.

Now that you’ve done your research, you can start writing your plan.

Make sure to include these sections:

Market problem

Your proposed solution

Your business model

Target customers

Marketing plan

Your competitive advantage

Financial projections

Required funding

Step 2. Write a strong introduction paragraph for your cover letter

Now it’s time to write the perfect cover letter.

While your cover letter will summarize a variety of points, the first paragraph should have a clear focus. It shouldn’t bounce all over the place, but should make a single compelling argument. You can start with the market opportunity, the unmet customer expectations, the prospective client’s key pain points, or the stellar profit margin your business plan is proposing.

And remember that a good hook makes the reader want to keep reading. So spend plenty of time coming up with a great first sentence that will creatively lead into your opening argument.

Step 3. Write your supporting paragraphs

The next step is to write the supporting paragraphs that drive home your key argument.

For example, if your opening paragraph states that your business plan will address a $1 billion dollar market opportunity, then the remaining paragraphs should clarify the market need (what do customers expect and why haven’t your business competitors risen to the challenge?), how you will address that need (what products or services will you offer?), and what you need from the reader (an investment, a loan, their experience as your co-founder, etc).

Consider using bullet points to quickly list out important details like market research findings, product launch plans, or business goals.

Step 4. Revise your cover letter

Don’t expect to knock it out of the park on the first try. Give yourself time to revise the cover letter over a couple of days. When you take a break before editing , you’re able to look at your writing more objectively—almost as if it was written by someone else. You also allow yourself the space to come up with creative, fresh ideas for hooks, key arguments, etc.

Step 5. Double check that the rest of the business plan follows suit

And lastly, you need to check that your cover letter matches your business plan (and that your business plan matches your cover letter) . This song-and-dance might take some time because whenever you add new info to your business plan, you need to consider if it’s important enough to be featured in the letter. And anything you add to your letter certainly needs to be covered in the plan.

Your reader is going to want to find more details within your business plan, so make sure you’re titling sections clearly. For instance, if you mention “market research” in your cover letter, then title the matching section the same way. Your cover letter serves as a reference point for what readers should hunt for in the plan, so keep that in mind when you’re formatting and adding the finishing touches.

A business plan is most commonly written when starting a new business. But documented plans are also useful when launching a new product, embarking on a big project, or pitching a service. These cover letter templates can be adapted for just about any use case.

1. Accounting plan cover letter template

If you’re sending your business plan to potential investors, lenders, or someone else you’re trying to convince, this template may be helpful. It’s short, to-the-point, and full of confidence.

Image of an accounting plan cover letter template

2. Investing plan cover letter template

This cover letter template is perfect for new business plans in the investing, fintech, and financial services industries. It hones in on the core pain points of amateur investors in need of financial planning.

Image of a cover letter for a financial advisor business plan

You can adapt the pain points shared into more of a summary of your market research and the target audience’s needs. Or, you can use this template to pitch financial services directly to potential clients, making sure to include the details of the services in the rest of the plan.

3. Business project cover letter template

This project proposal template can easily be adapted for any business plan, product launch, or operational improvement project. The cover letter is written with compelling language that clearly states the needs and challenges of the project, as well as how you will address them.

Image of a project proposal template

To make this template your own, start by summarizing the risks of the project, and then segway into how your business plan mitigates those—whether through hiring, training, project management, software implementation, or a combination of these and other strategies.

Send business plans and proposals that get accepted

Whether you’re sending documents to investors, partners, clients, coworkers, your boss, or other stakeholders, one thing is certain: you want your plan to be accepted.

By analyzing over a million business proposals and plans sent with our software, we found that documents are more likely to close when they include images, e-signatures, intake forms, and editable pricing tables. With Proposify , you get all of these features plus viewing analytics, so you can check when your emails and plans have been viewed. This will help you know who to follow up with to close the deal.

Send better pitches with Proposify. Learn more and start your free trial.

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How to Write a Business Plan Cover Letter That Wins Investors

Business Plan Cover Pages

Business Plan Cover Pages

Ayush Jalan

  • December 12, 2023

Business plan cover letter

Writing a business plan cover letter is an important part of presenting your business plan to potential lenders and investors when seeking investment. It’s the first thing an interested investor will read, and it’s your chance to make a good first impression.

In this article, we’ll see an overview of what a business plan cover letter is, why it’s important, and how to write it. We’ll also share a template, some examples, and useful tips you can use to write a formal cover letter for your own business plan and make it stand out.

What is a business plan cover letter?

A business plan cover letter is a formal document that accompanies your business plan and serves the purpose of introducing you and your business venture to potential investors or lenders. In other words, it’s a way for you to sell your business idea and show why you believe in it.

In the same way that a job seeker presents a cover letter alongside their resume to an employer in order to get hired, you need a cover letter to go alongside your business plan in order to secure funding or a business loan.

Why is a business plan cover letter important?

Through a cover letter, you show the investor why you are a good fit, what value your business can bring to them, and why they should invest in your company instead of your competitor.

To increase your chances of getting funding, it’s wise to tailor your cover letter based on the investor reading it. This means researching the companies the investor has previously invested in, their risk tolerance, and the values they look for in a business partner.

Although your business plans already details all crucial data, the cover letter should provide a glimpse into the current financial position of your company, including its profitability, debt, projections, and more.

The idea here is to let the investor know what they are getting into and reduce uncertainties. If they like your cover letter, they will be more interested to go through the whole business plan and ask questions before investing .

How to write a business plan cover letter?

how to write cover letter for business

Before you start writing a cover letter, make sure you’re done preparing a business plan and that there are no errors in it. A well-written cover letter isn’t going to get you very far if the business plan itself is not properly made.

Once your business plan is ready, follow these steps to write a cover letter:

Step 1. Create a header

The header of your business plan cover letter should include your name, the name of your business, your address, and your contact information. Next, write the date. And finally, write the name of the investor, the institution they are affiliated with, and their address.

If you’re sending the document via email, there’s no need to write a header, and you can jump to addressing the recipient with a formal greeting.

Step 2. Address the recipient

Unless you don’t know the name of the recipient, don’t make the mistake of addressing them as “Dear Investor” as that may give the impression that you haven’t researched the person you’re sending your business plan to.

Addressing the name of the recipient such as “Dear Mr. Green” or “Dear Ms. Jones” sets a good tone and is preferred over a generic greeting.

Step 3. Write a strong opening

The first paragraph of your letter should immediately grab the reader’s attention. This means stating the intent of the letter, the reason you want to work with this investor, and how you will use their money to scale the business.

Explain why you think your business is a good investment opportunity, and mention details such as the type of ownership, legal formation, the structure of the business, its history, and any notable achievements.

Step 4. Support your statements

Claims made without evidence don’t mean much, so you’re going to need to provide some form of data or facts to prove that you’re worth the risk.

This is admittedly hard to do if you’re a startup since most startups fail. That’s why it’s a good idea to track these key startup metrics to assess your financial position and the overall viability of your business idea.

Step 5. Close with an acknowledgment

The last paragraph of a cover letter should emphasize three things: your interest in working with the investor, the value of this opportunity, and the timeline of how you’re expecting things to happen.

Once done, thank the reader for their time, express your eagerness to see their response, and request a meeting to discuss things further. End the letter with a formal sign-off.

Tips for writing a business plan cover letter

Here are some tips for writing a business plan cover letter:

  • Keep the letter short and descriptive, no more than one or two pages.
  • Use a formal, conversational tone, and avoid using slang, jargon, and contractions. The easier it is to read your letter, the better.
  • Address the reader by name, and avoid using “To Whom It May Concern.”
  • Mention your professional background, the competency of the management team, and how it all benefits the business.
  • If you’ve acquired funding in the past, highlight the individuals, institutions, or banks that have invested in your company.

Business plan cover letter template

[Your Name] [Your Company’s Name] [Your Address] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Company Name] [Investor’s Address] Dear [Name of Investor],

I am writing to request your investment in [Your Business Name]. We are [ brief overview of your business ] and we believe that [Your Business Name] has great potential to be a valuable addition to your portfolio.

[Provide a brief description of your current financial situation and how the funds will be used]

[Mention your unique selling proposition]

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and offer your feedback. We look forward to working with you.

Thank you for your time and consideration.

Sincerely, [Your Name].

Business plan cover letter example

William Cutler Cutler and Colors Co. 132, My Street, Kingston New York 12401 [email protected] February 17, 2023

James F. Miller Miller Industries Pvt. Ltd. 1234 NW Bobcat Lane, St. Robert, Missouri Dear Mr. Miller,

Cutler and Colors is an emerging fashion retailer in New York City specializing in men’s garments, and we’re looking to expand to six more cities in the U.S. by the end of 2023. With your financial support, we project to double our production and strengthen our supply chain efficiency.

We believe Cutler and Colors will be a valuable addition to your portfolio. We currently have $220,000 of our own funds invested in the business and are looking to raise an additional $500,000. The money will be used to hire more staff, set up new stores, purchase new equipment, and advertise online.

By streamlining our supply chain, we intend to undercut our competitors and offer high-quality garments at an affordable price.

Please find attached a copy of our business plan which provides more information on our company and product offerings. We would appreciate it if you could take the time to review our plan and provide us with your feedback. We look forward to working with you.

Sincerely, William Cutler

Lure investors with a great first impression

Writing a good cover letter is key when presenting your business plan to potential lenders and investors. Your cover letter should be well-written, professional-looking, and tailored to the interests of the investor reading your business plan.

Be mindful of the length of your cover letter; it should be short enough to retain the reader’s interest and long enough to cover the subject. If you’re sending the cover letter over email, it’s a good idea to follow up after some time in case you don’t get a response.

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Frequently Asked Questions

How long should a business plan cover letter be.

Ideally, your cover letter should not exceed one page; if there’s more to add, a maximum of two pages is considered permissible. That said, it’s usually better to write a shorter cover letter than a longer one.

Can I include statistics in a business plan cover letter?

Yes, you can mention data in your cover letter to support your claims, but don’t overdo it since your business plan already highlights your financials and future projections in great detail.

Can I skip writing a business plan cover letter?

If you’re sending a physical copy of your business plan to an investor or lender, it’s absolutely crucial that you attach a cover letter with it. However, a cover letter is not that necessary if you’re sending it via email as you can simply write a note in the body of the email.

About the Author

how to write cover letter for business

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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  • Cover letters are crucial to getting noticed as a job applicant, but can be intimidating to write.
  • Below are 5 classes to help you craft a cover letter that stands out to employers.
  • They also cover using keywords and formatting to help you get through screening software.

Insider Today

As the job application process has become even more virtual, the application pool grows more competitive, noisy, and faceless. 

While your resume markets your skills, qualities, and experiences like a tailored menu, the cover letter follows a less distinct code of production. It leaves space for you to make a memorable mark, infuse your personality, and forge some kind of personal connection while rounding out your applicable experiences — but it also offers a lot of ways to mess it all up. In other words, the cover letter can make or break your application. 

On top of that, while you can usually submit the same resume you spent hours tweaking to similar jobs, the same can't be said for cover letters. Each new job posting will likely require the patient — and potentially heart-wrenching — labor of crafting a new letter.

If you want expert advice and guidance on how to create the kind of cover letter that gets pulled to the top of the pile, you might want to invest a little time into a quick online course. Some options below are taught by HR veterans and professors who can tailor your application to perform well with screening software by showing you tips and tricks involving keywords and formatting .

While a course can seem like a bit of a time commitment, it's faster than spending hours Googling cover letter templates or editing a letter that never makes it into a hiring manager's hands. Moreover, it'll help you feel confident that your approach to applying for jobs is the right one. 

5 online courses that teach you how to write a cover letter: 

If your goal is to get past screening software:.

how to write cover letter for business

Coursera: Writing Winning Resumes and Cover Letters

This course aims to bring your resume to the top of the pile by zeroing in on what hiring managers want to see and adapting applications to resume screening software. It helps you present yourself to prospective employers using the language already spoken within the organization. You learn how to employ marketing strategies to make your cover letter work for you, as well as how to employ similar ones in writing follow-up letters after interviews. 

The class is free to audit. For a certificate, the class is free with a 7-day Coursera trial, then $49/month to keep learning.

If you're looking for a quick breakdown of a cover letter's structure:

how to write cover letter for business

LinkedIn Learning: Writing a Cover Letter

In under 30 minutes, career strategist Jenny Foss zooms through the basic structure of a strong cover letter, from an eye-catching intro to concise paragraphs that clearly align your skills with the job you're applying to. As a bonus, she'll close with some tips on how to increase the chances of your cover letter being seen by the people actually hiring for the role. 

The class is free with a 1-month LinkedIn Learning trial, then $29.99/month or $19.99/month annually to keep learning. You can also buy the course for $24.99.

If you want a detailed workshop on how to stand out as an applicant:

how to write cover letter for business

Udemy: 2021 Career Hacking: Resume, LinkedIn, Interviewing +More

This bestselling Udemy course focuses on teaching you how to optimize your LinkedIn profile, resume, and cover letter based on keywords. One standout feature is the focus on creating one mass-customizable cover letter template , so you don't have to start from scratch for every job (but can still submit a letter that feels properly tailored to the specific position).

The class is currently on sale for $20.99 (originally $129.99).

If you want an overview of best job-hunting practices, including cover letter tips:

how to write cover letter for business

Skillshare: How to Get a Job: A Step-by-Step Guide | Learn with Glassdoor

In just over an hour, Glassdoor Community Expert Scott Dobrowski walks you through every step of the job-hunting process — including writing the cover letter (a section that'll only take 8 minutes of your time). He guides you through the process and answers some common writing FAQs, making this a perfect quick hit to double-check that you're on the right track.

The class is free with a 7-day Skillshare trial, then $19/month or $8.25/month annually to keep learning.

If you mostly feel confident and just want some quick pointers:

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LinkedIn Learning: Cover Letter Tips

If your cover letters do get bites but you want some extra pointers, this video class is under 15 minutes and just answers some common questions, like addressing a career gap, explaining missing skills, and, most of all, actually getting the cover letter seen by the hiring manager.

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Home » Job Tips » Resume Writing Tips » Business Development Executive Cover Letter

Cover Letter for a Business Development Executive – The Complete Guide

Are you a visionary with a passion for transforming businesses into industry giants? Then a career in business development can be your path to success. A business development executive works for the growth of the business by analyzing and grabbing new business opportunities. They develop strategies to capitalize on new market opportunities.

To land a business development executive job, you need to have a compelling cover letter. In this blog, we will share with you the steps to write a cover letter for a business development executive that will get you shortlisted for an interview!

Table of Contents

Steps to Draft a Cover Letter for a Business Development Executive

A cover letter allows you to connect with the recruiter and even helps you to get the interview for the role you wish to apply. Therefore, writing a cover letter is an essential task. Here are the steps to draft an impressive cover letter for a business development executive.

Step 1: Conduct Thorough Research

Researching before you write a cover letter allows you to clearly understand what points you need to put forward to draw the attention of the recruiter. Follow these steps while researching:

  • Analyze the job description to understand the requirements of the position and the recruiter. It will help you shortlist the key skills and achievements relevant to the position. 
  • Go through the company website and social media handles. It will aid in getting familiar with the company culture.
  • Last but not least, scan through your resume. It will help you avoid making your cover letter a replica of your resume.

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Step 2: Begin the Cover Letter with a Header

An ideal cover letter begins with a header where the personal information of the sender is mentioned. Here’s what it looks like:

Your Name 

Address 

Contact Number 

Email Address 

Date (MM, DD, YY)

Step 3: Make it Personalized with a Salutation

Salutation can make a big difference for your cover letter by setting a personalized and positive tone. Here are the two situations that you may confront while writing the salutation:

  • Case 1: You know the name of the recruiter. Then you can address your cover letter as – Dear Name 
  • Case 2: You don’t know the name of the recruiter. First, try to find the name of the recruiter on various platforms such as the company website, X (formerly Twitter), etc. If you still can’t find the name, then address the cover letter as – Dear Hiring Manager

Step 4: Compose a Catchy Introduction

Begin the cover letter with a brief and detailed introduction of yourself, this may include your educational qualifications and work experience. Additionally, inform the recruiter of the position you are applying for, how you came across it, and what makes you interested in the position.

Step 5: Craft A Professional Body for Your Letter

This is where you get to impress the recruiter with your strong points. Ensure you highlight your skills relevant to the position and job description. As a fresher, you can highlight your skills, achievements, and internships, if any. As an experienced professional, on the other hand, you can highlight either your skills or work experience and achievements. 

Additionally, you can share your career objective and how this job aligns with it. This will allow you to communicate that you have a clear idea about your future goals and impress the recruiter.

Here are some key difference between hard and soft skills that you can highlight:

Step 6: End with a Summary and Call-to-action (CTA)

The closing paragraph of the cover letter for a business development executive is an essential part of the cover letter as it leaves a lasting impression on the recruiter. Ensure to seize the opportunity and make the most of it. Here, you can talk about the following things to make it compelling: 

  • Summarize your skills and achievements while emphasizing why you are the best candidate for the position.
  • Request for an interview for further discussion.
  • Thank the recruiter for considering you for the position.
  • Remember to attach your resume at the end, either as a link or a PDF file.

Step 7: Make Edits (If Required)

A cover letter with errors might come off as unprofessional and reduce the chances of you getting a callback. Ensure to proofread your cover letter in the end and make the required edits. Do look out for the following red flags: 

  • Spelling and grammatical errors.
  • Any false information to avoid miscommunication.
  • The details provided do not align with the job description of the position.

Cover Letter for a Business Development Executive Template

Here’s a cover letter format for a business development executive job. You can take assistance from it to craft an effective cover letter.

Cover Letter Sample for a Business Development Executive

Here’s a sample cover letter for the business development executive position. You can take guidance from this sample letter to craft a compelling cover letter that highlights your strong points and persuades the recruiter to schedule an interview with you.

Cover Letter for a Business Development Executive: Do’s and Don’ts

Follow these do’s and don’t to create the best job application letter for a business development executive.

  • Make your cover letter personalized. It shows your care for the job and your hard work.
  • State examples or provide data to support your achievements. This helps to make you sound confident and convincing.
  • Keep a professional font style (Times New Roman, Arial, Calibre) and font size of 10-12 to ensure readability.
  • Limit the word count to 200-400 words.
  • Follow up with the recruiter after a week of applying.
  • Create a generic cover letter.
  • Provide achievements and other details vaguely.
  • Experiment with new and creative fonts and compromise on readability.  
  • Create a lengthy cover letter by writing about all of your skills.
  • Make the cover letter entirely about yourself and neglect the benefit to the company.
  • Do not forget to align your details with the job description and include keywords.

A cover letter is an excellent way to catch the eye of the recruiter and stand out from the crowd. However, drafting an impressive cover letter can get daunting. Follow the aforementioned steps, tips, template, and sample to craft the perfect cover letter for a business development executive job.

Are you ready with the cover letter? Begin your job search with Internshala and get hired by top companies in no time. Additionally, check out our blog on business development executive interview questions to ace your next job interview!

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how to write cover letter for business

Harshita is an English Literature graduate from the University of Delhi with 3 years of experience in Content Writing and Editing. Dedicated to her craft, she loves creating magic with words. She is a big fan of hoarding cute planners and journals and can be seen watching FRIENDS (almost EVERYTIME) in her spare time. Her meticulous attention to detail makes her stand out from the crowd. A typo epidemic is her worst nightmare!

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Write Your Way to a Win: Business Proposal 101

T o keep your business growing, you need to always be adding to your client portfolio. In order to keep landing new clients, you have to be able to sell them on your business and what you can do for them. One way to do so is by preparing a business proposal. Business proposals not only allow you to include the details of the project, your proposed solution and prices, but also give you the leeway to sell the benefits of your solution and your company. The business proposal is your opportunity to shine and, hopefully, acquire a new client in the process.

What is a business proposal? 

A business proposal is a multipage document detailing how your business can solve a problem or fill a need for a customer. Business proposals can be unsolicited or solicited. 

  • Unsolicited: With an unsolicited business proposal, you create the proposal on your own based on your understanding of the client's need and send it to the client to capture their attention and win their business. Unsolicited proposals are generally less specific because the prospective client has not told you anything about its needs.
  • Solicited: With a solicited proposal, the customer identifies its own need or challenge and then asks companies like yours to submit proposals with solutions and costs. This is called a request for proposal, or RFP. There is a deadline by which the proposals are due so the client can compare them to each other, and there may be specific specifications that the solutions need to conform to. Sometimes, companies whose proposals are attractive to the client are called in and asked to make a presentation on their solution so that the client can ask questions. After reviewing all of the proposals, the client will make its choice.

Business proposals should demonstrate your company's understanding of the client's problem or need, your expertise and experience in addressing this type of need, your proposed solution and recommendations, your unique selling points, how much you are charging, and what the terms and conditions will be if the client chooses your company for the project. 

Business proposals can be printed on paper, in the form of a presentation using software such as PowerPoint (sent electronically or printed), or via proposal software that allows clients to accept the proposal electronically.

Did you know? The ideal length for a proposal, on average, is six pages. This gives you enough space to adequately cover the essentials but is short enough to keep the client's attention.

When do you need a business proposal?

Business proposals are not appropriate and necessary for all types of businesses, but in some industries, they are a crucial way to get new clients. They are almost exclusively used in business-to-business (B2B) sales . The reasons for this are twofold. First, to justify a business proposal, the size of the project must be fairly significant, at least $1,000. Second, the project or challenge must have some level of complexity where it needs a custom solution, not something ready-made.

These are some industries that typically require business proposals:

  • Construction
  • Landscape design
  • Architecture
  • Property management
  • Engineering
  • Market research
  • Coaching (business or personal life coaching)

Before you start writing your proposal

Writing a business proposal involves a lot of initial legwork. Once you become aware that a potential client is looking for proposals in your business niche, you will want to develop a sound, clear and precise business proposal. To do so, there are many pre-planning activities you will want to conduct.

1. Do your research.

If you don't know much about the potential client, you need to study. Go to the website and read everything. Get names of decision-makers, an idea of its business model , how long it's been in business, its goals and its financial picture.

2. Arrange a meeting with management. 

You may not get in to see the CEO, but you should make an appointment with the highest-level manager possible. During this meeting, you want the client to clarify goals and needs, so be a good listener and take notes! You also want to get clear budget parameters so you have a financial framework for your proposal. While the focus of this meeting must be on the client, try to tout yourself a bit. Talk about your successes with similar organizations/industries.

3. Develop your solutions.

Once you understand the client's goals and needs, you are prepared to brainstorm and develop the most effective and cost-effective ways to serve them. For example, if you are in the property management business and have become aware that a large apartment complex owner is looking for a new outside property management firm, you meet with that owner or their rep. You ask about their issues and problems and what made them unhappy with the previous management. These will be critical points in your solution proposal. [Related article: Your Guide to Creating a Small Business Marketing Plan ]

What to include in the proposal

Writing a business proposal can be a lengthy and time-consuming process. If you don't know how to write a proposal, you need to be a quick learner. There are templates and samples online that you can study, or you can visit a fellow entrepreneur who has experience and ask for their help. Generally, though, your sections will be as follows.

  • Introduction: This should summarize the client's needs, what your company provides and your top selling points.
  • Description of the client's current situation: This is a way to describe the need you are trying to solve for. This shows the potential client that you understand what their needs are. 
  • Solution: State your solution, including the goals, objectives and methodologies for meeting the client's needs and remedying the current situation.
  • Timeline: This is where you say how quickly you can get started once the client accepts your proposal, when each of the steps you are proposing will take place and the date when the project should be complete.
  • Proof: Do not be afraid to praise yourself. What are the benefits of choosing your company? Point out your successes with similar projects and provide references . 
  • Pricing: This is where you detail how much the project with the currently described scope will cost. Critically important, the costs must be carefully and clearly broken down so that each facet of your solution methodology has a specific cost. This way, if the client has to cut back on something, they can make informed decisions. 
  • Guarantee and terms and conditions: If you are offering a guarantee or warranty, this is the place to include it. You should also include terms and conditions, such as how much will be charged if the scope of the project changes and how often the client will be billed. You should also outline how approvals and disputes will be handled. To write this section, you may want to consult with a lawyer.  
  • Next steps: At the end of the proposal, include a call to action. How can the client say yes to this proposal? Most proposals include a signature page that allows the client to accept the bid, while some proposal software allows clients to not only accept the proposal electronically, but also pay for it online. In addition, say what will happen next. For example, you might say that you will set up a meeting with the point person at the client company to get more specific information on their needs, or the next step may be for your team to create a proposed design for discussion.

Tip: To establish your credibility, include testimonials, examples of similar projects and client references, and awards and press your company has received.

How to write the proposal

If you are not a good writer, get someone who is. You never know who will be reading your proposal, so make sure there are no grammatical, punctuation or spelling errors. And above all, keep it simple. Write it in a conversational tone. No one wants to struggle through long and complex sentences with academic-level vocabulary. As an extra check, have someone else read it over to catch mistakes and points that need clarification before you send it to the client.

You may also want to get input from your marketing and sales team. They specialize in communicating with prospects and know their pain points and priorities. So they can help you emphasize the right things and get your message across in a way that will be effective.

In addition to the content of your proposal, the way it looks makes a difference. An attractive graphic on the cover page can catch the eye of the client, and high-quality images, charts and layout make your proposal easier to read and more compelling. A well-designed proposal also tells the client that your business is professional and that you took your interaction with them seriously. You can use a business proposal template or software, or you can engage the services of a graphic designer to make your proposal look its best.  

Did you know? Proposals with an attractive cover page tend to convert 45% better than those without one, according to Better Proposals.

How to write different types of business proposal letters

Business proposal solicitation letter.

A business proposal solicitation letter sets the stage for an unsolicited business proposal and is a formal and much more dignified cold call or cold email . You are trying to drum up business by introducing yourself to potential clients who may or may not have heard of you before. The letter should, of course, be business formal and impeccable in grammar and style. Here are some pointers:

  • Find out who the decision-maker is before you write the letter. It should be addressed to that individual.           
  • Your opening paragraph should catch their attention quickly. The potential to lower their costs will usually do the trick, so tell them that you can save them money and/or make their operations more cost-efficient.
  • The next paragraph should provide more detail about your product or service and describe how it saves money or is more efficient.
  • The third paragraph should speak to your qualifications. How long have you been doing this? Name past and current clients who have experienced cost savings and greater efficiency with your help. Be certain that you have permission to use their names, as they may be contacted.
  • The closing paragraph should be short and give some call to action. Either ask them to call you or tell them you will call in a few days for an appointment.

Business proposal cover letter

Once you have written the business proposal, it is time to send it to the client. Even when the client is expecting to receive it, you should still include a cover letter as an introduction. If the client has issued an RFP or specifically asked you for a proposal, refer to this and express thanks for the opportunity. Let the client know that you have the ability, expertise, experience and creativity to successfully solve their problem. Throw in a few examples, such as how many years you've been in business, similar problems you have solved for other companies in the industry and how long clients tend to use your services.

Finally, tell them that the proposal is enclosed or attached, and encourage them to reach out to you if they have any questions.

Chad Brooks contributed to the writing and research in this article. 

To keep your business growing, you need to always be adding to your client portfolio. In order to keep landing new clien

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