personal trainer biography

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30+ Personal Trainer BIO Examples

Crafting the perfect personal trainer bio might seem like a challenge, but with a little bit of creativity and insight into your passions and experiences, you can create an autobiographical summary that perfectly encapsulates why you love what you do. To help you get inspired and craft the perfect bio, we’ve created 30 personal trainer bio examples.

Personal Trainer BIO Examples

1. Hi, I’m ( Trainer name ), a certified personal trainer dedicated to helping individuals reach their personal fitness goals. Through creative programming, I provide clients with an accessible and achievable path to better physical and mental health. I’m passionate about motivating and inspiring people to push their boundaries, and I believe that fitness should be a lifestyle rather than a chore.

2. Greetings, I’m ( Trainer name ), a clinical exercise specialist with a passion for helping people to improve their quality of life. With over 15 years of experience in the field, I specialize in building comprehensive fitness programs that target each individual client’s physical and emotional needs. I’m committed to helping people break through to a healthier, more confident version of themselves.

• See also: 24 Fitness testimonials examples

3. I’m ( Trainer name ), an experienced personal trainer and fitness enthusiast. I take great joy in helping people to unlock and achieve their true potential in a safe and supportive environment. With years of experience under my belt, I believe in incorporating a mix of cardio, strength and conditioning, and flexibility training into my client’s fitness plans to create truly individualized routines that address their unique needs.

4. I’m ( Trainer name ) and I’m a certified personal trainer, health counselor, and life coach. My goal is to empower individuals to take charge of their lives, by introducing them to the important connection between physical health and mental well-being. I’m passionate about helping my clients reach their goals and develop healthy living habits to maintain long-term success.

5. I’m ( Trainer name ), a certified holistic health coach and personal trainer who specializes in helping people to reach their weight-loss goals. With a background in physical therapy, nutrition, yoga and other forms of alternative health, I’m able to develop complete weight-loss programs that blend traditional and holistic approaches for maximum success.

6. Hi there, I’m ( Trainer name ), a sports endurance coach from Boston. I love helping individuals reach their highest performance in any sport they choose to pursue. With over ten years of experience, I’m a believer in listening to the body, being mindful of your own unique training cycles and pushing yourself to distinguish between physical and mental exhaustion when striving for success.

7. Hi, I’m ( Trainer name ) and I’m a certified personal trainer and nutrition coach. Focusing on a balanced, sustainable approach when working with my clients. I specialize in creating customized dietary solutions that will help them reach their personal fitness goals while still enjoying the food they consume.

8. I’m ( Trainer name ), a certified fitness instructor with a mission to help others find their best selves through movement. Whether it’s weight-loss, muscle building, or just an overall improved level of fitness, I’m passionate about guiding my clients on their journeys in reaching their goals.

9. I’m ( Trainer name ), a certified personal trainer and yoga instructor. My goal is to help my clients to achieve their personal health goals while enjoying their well-being journey. I’m passionate about guiding clients through dynamic exercises that blend physical and mental practices.

10. Hi, I’m ( Trainer name ), a certified personal trainer and nutritionist who specializes in helping clients become their healthiest selves. My mission is to use an integrative approach to help my clients master the crucial balance between their mind, body, and spirit.

More Personal Trainer BIO Examples on the next page…

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Personal Trainer Biographies: How to Write Yours (With Examples)

Of all the things your visitors see when they first stumble upon your profile or website, your personal trainer biography is arguably the most important.

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Table of Contents

Your biography is where you list your qualifications, highlight your accomplishments, and otherwise engage in all the requisite self-promotion. But used wisely, it’s also a place to offer a glimpse of your unique personality and connect with prospective trainees in a more meaningful and memorable way.

If you’re looking to expand your clientele, keeping a few simple guidelines in mind can help you craft a personal trainer biography that’s sure to put more eyes on your brand.

Creating a Compelling Personal Trainer Bio

While there are no hard and fast rules for writing personal trainer biographies, the following tips will give you an idea of what information to include and how to package it for your intended audience.

Choose the Right Tense

Most business experts recommend using the third-person tense when publishing biographical material on a professional website. Doing so will give the impression that you’re important enough for someone else to be writing about you.

It’s a subtle difference, but an opening sentence like, “ Craig Steele is a Fitness Mentors-certified trainer with over 20 years of experience in the fitness industry ,” has a more polished and sophisticated air than the same sentence would have if it were written with first-person pronouns.

For social media bios, on the other hand, it generally sounds more natural to go with the first-person tense, since it’s understood that you’re managing your own account. To make the most of a limited character count, you also have the option of dispensing with tense altogether: “ Fitness Mentors-certified trainer, Starting Strength coach, and SPF deadlift record holder .”

Lead With Your Credentials

Begin your personal trainer biography by summing up your education, certifications, honors and achievements, and any other relevant tidbits that commend you as the best choice for your market, field, or niche. This could include things like notable clients and organizations you’ve worked for or with or past competitive successes.

Showcasing your documentable competence upfront will serve to establish your credibility, and win your readers’ trust, right off the bat.

Keep it Short and Sweet

Length is another aspect of your biography that will vary depending on the medium you’re working with.

If you’re composing a detailed biography for your website, aim to tell your visitors everything they need to know about you in two to three brief paragraphs. Any less than that and you’ll be painting an incomplete picture; any more and you risk losing your reader’s attention before you’ve sold them on yourself.

With social media bios, you’ll have a lot less space to tell your story (a 150-160 characters maximum), so you’ll want to distill your expertise, experience, and enthusiasm for fitness down to a few prominent points.

Add a Personal Touch

After running down your professional qualifications, walk your reader through your own fitness journey or mention any special interests you have inside or outside the realms of exercise, nutrition, or wellness. Not only do these sorts of details allow you to share a little bit about yourself with your visitors and followers, but they’ll also make you more relatable.

As far as tone, a little humor can be a huge boon when it comes to driving engagement. Just make sure your attempts at levity don’t come across as offensive or unprofessional, as alienating your readers means losing potential clients.

Include a Link to Your Website And Social Media

Last but not least, point readers to where they can go to learn more about you and the services you provide, see visuals of you and your clients at work, and sign up for training if they feel so inclined. This step is crucial since it’s far more likely to help you secure new trainees than leaving your visitors to their own devices.

What’s more, this is also a good opportunity to link to your proprietary programs, merch store, or interviews with popular fitness publications. It’s also a good idea to rotate your biography links regularly to give dedicated followers access to exciting new content.

Personal Trainer Biography Examples

To help the aforementioned advice sink in, here are a few examples of bios that stride the precarious tightrope of professionalism with charisma:

Professional Website

“ Jenna Reyes is a nationally-recognized personal trainer and registered dietician who holds certifications from the National Academy of Sports Medicine, the National Council on Strength and Fitness, and Precision Nutrition.

Her passion for healthy living was ignited at the age of 7 when her grandmother taught her to cook using fresh, organic ingredients harvested from her own garden. As a teenager, she excelled in track and field, swimming, and gymnastics, which prompted her to pursue a B.S. in Exercise Science from Ohio State University. She later went on to receive her master’s and later her doctorate from Central Connecticut State.

Jenna believes that what’s missing in today’s image-obsessed fitness climate is an emphasis on the simple joys of movement. To this end, her methods seek to improve key fitness indicators like strength, flexibility, and cardiovascular endurance while also reacquainting clients with natural skills and patterns of movement that tend to deteriorate as a result of the modern world’s demands.

Book a consultation with Jenna today and take the first step towards revitalizing your life. ”

Social Media Profile

“ I’m an ISSA-certified trainer, former figure competitor, dog mom, and bona fide board game nut. Teaching the world to squat like no one’s watching since 2011.”

“ NFL strength and conditioning coach. Powerlifter. Proud Kabuki Strength ambassador. Marine. Metalhead. Pizza demolisher. Sagittarius. ”

“ APT-certified trainer and semi-pro rock climber. If you want to learn to lift heavy stuff, balance your macros, or tie a solid Clove Hitch, I’m your huckleberry. ”

In the fast-paced and competitive fitness industry, being average will get you nowhere.

Be sure to check out Fitness Mentors’ online courses for additional pointers on how to bulk up your personal training business. Our courses cover a wide range of subjects that provide the building blocks for a successful career, from business basics to advanced sales strategies.

Eddie Lester

Read more from the category, personal trainer job outlook 2024: what to expect in the coming years, how to get a personal trainer internship in 2024, do you have to be certified to be a personal trainer.

Write The Perfect Personal Trainer Bio [With Examples & Templates]

Published by caroline @ wellness creative co on 2 december 2020 2 december 2020.

What’s the secret to writing an awesome personal trainer bio? Is it demonstrating your credibility with a long list of your professional qualifications ? Outlining all of the different training types that you specialise in? Or including the perfect photo that inspires others to work out with you?

In this article – we share practical tips, ideas, and examples to help you create the perfect PT bio (plus downloadable templates).

We’re a specialist fitness marketing agency with 15+ years of industry experience, so we know first-hand what works (and what doesn’t!). We’ve helped gyms, fitness studios, and personal trainers to successfully promote their businesses, so our marketing strategies are tried and tested. You can be confident that the ideas and approaches we share in our articles are proven to work in the real world.

The fact is, there are lots of ways to approach writing your bio. Whether it’s to go on a profile board in the gym, on a website, or your Instagram account, it’s important to get it right .

If people don’t know you in person, then your profile is how they’ll decide whether to hire you. It’s all they have to base their opinion on . So, creating the perfect person trainer bio is an essential first step to generating client sales.

#1 – Focus on Client Benefits

When writing a bio or profile, it can be tempting to list all of your achievements. One common mistake PTs make is to focus on themselves and how good they are at their job. But the truth is, clients are more interested in how you can help them than where your certifications are from.

To make your personal trainer bio really persuasive,  mention the benefits  of your training (not just what it includes). Explain how you can help people and the kind of problems that you solve. Here’s a practical example…

⇒ Don’t just list ‘HIIT workouts’ on your bio – explain how they benefit your clients.

E.g. ‘HIIT workouts that torch calories in 30 minutes or less, so they’re easy to fit into a hectic work schedule or family commitments’.

Try to use inspirational words in your bio too. The idea of ‘diets’ and ‘exercise’ isn’t appealing to most people. But using words like ‘nourish’, ‘transform’, and ‘shred’ will be much more appealing to most client audiences.

#2 – Be Specific About Who You Help

If you try to appeal to everyone, you end up appealing to no-one. So, it’s important to highlight the types of people that you can help so that they instantly know you’re the trainer for them.

You can do this using the ‘ elevator pitch formula ’ taught in our personal trainer sales course . You simply follow the format below and fill in the gaps…

“I help [insert ideal client] to [overcome common problem] in [time frame].”

Here are some personal trainer bio ideas that you can use in practice…

• I help  busy mums  to  lose their post-baby bump  in  15 weeks .
• I help  people who hate exercise  to  fall in love with fitness  within 14 days .
• I help  guys who don’t feel motivated to stay accountable and hit their goals .

#3 – Include A Friendly Face

One way to stand out on a personal trainer profile board is to include a friendly photo . Most PTs include one that shows their muscles or them posing in an unnatural way. You know the photos we’re talking about – arms crossed, biceps flexed, etc.

But if your photo shows that you’re friendly and approachable, then you’re much more likely to receive enquiries. It makes you seem more personable so that potential clients see you as someone they’d like to work with. And this can have a surprisingly big impact on your lead gen .

You might also like… How To Design a Personal Training Logo For Free .

#4 – Add Some Real Client Testimonials

If you have space, then it’s worth adding a couple of quotes or testimonials from real clients . This helps to demonstrate your credibility and prove that you can help people achieve results.

People trust reviews from others much more than anything you could write, so this can be a powerful approach. Include tangible results if you can, such as the amount of weight they lost or the time they shaved off their personal best.

“84% of people trust reviews as much as friends”.

Fitness Marketing Ideas Mini-Guide

25 fitness marketing ideas for your gym, studio, or online business. Attract new members, get more PT clients & boost your fitness blog.

#5 – Make The Next Step Clear

Another mistake that PTs often make is forgetting to include a ‘call to action’. This instructs the reader what they should do next , such as getting in contact. Should they email you, call, or contact the reception desk?

Include a big, bold call to action at the bottom of your bio that tells people exactly what they should do next. Be sure to double-check that the contact info is accurate as a single digit mistake can be catastrophic for your lead generation.

Optimise Your Personal Trainer Bio For Instagram

If you’re creating a personal trainer bio for Instagram, then you can apply all of the ideas we’ve just discussed. But you should also include a link at the end of your profile in addition to your call to action.

Ideally, this should direct people to a contact form or lead capture page, not just your website homepage.

Some personal trainers offer something valuable in return for contact details, like an ebook or workout videos. This entices them to hand over their email so that you can follow up or continue marketing outside of the platform.

Other tips for optimising your Instagram personal trainer bio include…

• Choosing a professional username rather than something personal.
• Including relevant keywords to help your profile show up in Insta’s search results.
• Using relevant emojis to break up the bio text and make it more visual (fruit, people, or shapes work well).
• Pinning video stories to your profile highlights to help build a rapport with potential clients.

Personal Trainer Bio Ideas & Tips

These tips can help you to create an awesome personal trainer bio that sets you apart from the crowd .

By focusing on client benefits and being specific about who you help, people will easily understand how you can help them . Including a friendly face and testimonials establishes trust and helps you appear more approachable. Making it clear what they should do next will ensure they take action and get in touch.

From there, it’s a question of using your sales skills to ensure they sign up. If this is something you’d like help with, then check out our online course on selling PT .

Do you have a question about how to write your bio? Use our contact form to get in touch.

Interested in social media bios rather than paper ones? Learn how to write a personal trainer bio for Instagram .

These tips can help you to create an awesome personal trainer bio that sets you apart from the crowd . Whether male or female, newly qualified or a seasoned veteran, they’ll help you attract new clients .

Personal Trainer Bio Templates

Our business templates kit includes ready-made personal trainer bio samples that you can download and edit .

Use them to create a professional bio for the gym or social media that attracts high-quality clients to work with you. You’ll also receive 50+ templates covering marketing strategy, social media, content marketing, and promotion.

Caroline @ Wellness Creative Co

Qualified personal trainer (BSc Sports Science) & nutritionist (MSc Human Nutrition) with 15+ years of fitness & wellness marketing experience working with global brands.

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How to Write the Best Personal Training Bio

• By My PT Hub
• Posted on February 1, 2024

When you’re trying to start a personal training business , or bring in new prospects and convert them to clients in your current business, you need to communicate who you are and what you can do for them. One of your best tools for doing that is a thoughtfully written personal trainer biography.

Any working professional should have a biography ready to go for their website, social media, networking platforms, and other business opportunities. Bios help communicate your style and personality to potential customers and make your portfolio stand out. As a personal trainer, you will often make your first impression on potential clients through your bio, so it’s important to spend time crafting something that packs a powerful punch.

In this article, we’re going to go over what a great bio looks like, talk about how to write one, and show you some personal trainer bio examples for inspiration!

Criteria for a Great Personal Training Biography

Before you sit down to write your “About Me,” it will help to know what standout biographies typically include. You can keep these elements in mind as you create your bio and make sure it checks them all off when you go back over it again.

Here are the four things the best personal trainer bios accomplish:

• Provide the information your prospects are looking for clearly and concisely.
• Convey an honest and authentic persona.
• Demonstrate an understanding of and relate to your client’s needs and goals.
• Persuade prospects that you’re the best person to help them on their fitness journey.

Think of the points above as the foundation of your bio or an outline for what you need to write. Then, use the following tips we’ve put together to help you fill in the meat for a personal trainer bio that sells.

7 Tips for Writing a Personal Trainer Biography

1. Focus On Your Clients

It may feel counterintuitive to write a biography that focuses on your clients, since by definition it’s supposed to be about you. But you have to remember that clients are not reading your bio because they care about your life story; they’re trying to learn what you can do for them. Your bio should strike a balance between telling your story, detailing your background, and explaining how those things make you the most qualified trainer to help a prospect achieve their goals.

Talk about what you have to offer clients, how they can benefit from your services, and why they should choose you over someone else. As you make your pitch, show them that you understand their pain points , i.e., their problems, and can offer solutions.

2. Tell Your Personal Trainer Story

A good personal training biography has a powerful human element to it. After reading your bio, a potential client should feel like they know you on a more personal level. This helps foster a connection before you even meet, which makes them more compelled to reach out to you.

In your bio, share your struggles, process, values, inspiration, and goals as a trainer. Tell your personal trainer story , or why you decided to get into the fitness business and are passionate about helping others. Your story should be authentic but shared in a strategic and relatable way.

3. Include Your Experience and Credentials

Along with detailing what you can do for your clients, your personal training biography must also identify what makes you qualified to do it. In other words, you need to prove that you’re not just talk. You can do this by listing your certifications, professional memberships, education, specialties, any publications, and your years in the industry. You may also want to consider including some client testimonials underneath your bio section to back up your qualifications with real life experience.

Although your bio should list all your credentials, remember to keep it simple. You don’t need to describe every certification or organization listed. Make it easy for readers to find your qualifications and scan them quickly by formatting them in a bulleted list.

4. Less Is More

The chance of somebody clicking on your website or social media and staying long enough to read an entire page of information about you is slim to none. The best personal trainer bios are short, sweet, and to the point. Clearly present the information prospects and clients want to know and leave it at that.

Here are the main things people are looking to learn from your bio:

• Qualifications
• Contact Information

5. Write in First Person

When it comes to your website, social platforms, and any other pages where you’re presenting yourself, first person is the way to go for your biography. A first-person perspective makes it easier for readers to connect with you and sounds more natural. You should also address them directly — like we did just there — so they’ll feel like you’re speaking directly to them and, consequently, be more willing to “listen.”

The only time you might consider using a third-person perspective to write your bio is if it’s going to appear on another person’s website. If you write a guest blog to be featured on a fitness site, for example, it makes more sense for them to refer to you in third person when introducing you to their audience.

6. Put a Face to the Name

Including a high-quality photo of yourself in your biography is another great way to create a connection with and feel authentic to your prospects. The better they can visualize and humanize you, the more likely they are to trust you to provide what they need. Plus, people are more likely to remember you when they can place a name with a face.

When you choose a picture for your bio, opt for something that looks professional and, if possible, is fitness related. It might be a little confusing, for instance, if someone looking for a PT clicks on your website and sees a business headshot of you in a suit. On the other hand, a professional-quality photo of you in workout gear or mid-run would give the right impression immediately.

7. End With a Call to Action

To wrap up your personal trainer bio, encourage prospects to take next steps. In marketing terms, this is referred to as a call to action or CTA. A CTA is important because it tells readers where to go next after they get what they need from your bio, sending them to the top of your sales funnel.

Think about whether you want them to fill out a contact form, email or call you directly, or take some other action. Then, make the process easy for readers by linking your CTA with the form or contact info they need to take action. Remember — the difference between interest and action is the difference between a prospect and a client.

Personal Training Bio Examples to Inspire You

Even with expert tips at your disposal, it can still be challenging to go from the abstract concept of what your personal trainer bio should look like to actually writing one. To help give you some concrete direction, check out these great PT bios and the reasons why we love them.

Personal Trainer Ibrahim Conteh’s Biography

“My name is Ibrahim Conteh, and I was born in London but currently reside in West Bromwich. Fighting competitively in combat sports Karate Kyokushinkai, Boxing and Muay Thai made me value my health and fitness from a youthful age. I grew up in a rough area, which came with its challenges such as gang violence and fights! Fitness and faith gave me direction and life skills which I am eternally grateful for. This built a passion in me to help improve the mental and physical health of others through fitness whilst building their confidence. Fitness-wise I am currently an active combat athlete with aspirations to compete professionally. I am also a Powerlifting and CrossFit enthusiast and looking to train and compete in these sports in the near future. I am currently a Fitness Trainer and Gym Instructor. I am also active on Instagram where I post engaging fitness content from full total body workouts for beginners and experienced gym-goers, fitness-related recommendations and product reviews! My future goals are to pursue a career in personal training and fitness whilst growing as a fitness influencer with the goal of encouraging everyone to transform their lives through fitness!”

Ibrahim’s PT story checks all the boxes of a good biography. Right off the bat, we learn who and where he is and why he became passionate about fitness. Then, after spending a few sentences getting to know him and his interests, he highlights something he can offer — engaging fitness content and workouts for free on his Instagram. Sign us up!

Personal Trainer Andria Vanmierlo’s Biography

“I love to help others transform through fitness! I have worked with many clients just like you who have felt frustrated, overwhelmed, and helpless. I love working with beginners and those who have failed in the past because I was once a beginner too! I am a certified Fit to Enforce Fitness Instructor. I have held certifications from the Aerobics and Fitness Association of America, and I was a certified CrossFit Level 1 trainer for five years. I am a National Academy of Sports Medicine Certified Nutrition Counselor, and I am currently working on updating my NASM Personal Trainer certification. I am blessed to have accomplished many fitness-oriented goals including marathons, triathlons, figure competitions, and amateur boxing.”

Something we especially love about Andria’s bio is that she starts off by making herself relatable. She wastes no time in admitting was once a beginner feeling overwhelmed and frustrated just like many of the prospects reading her bio will be. Then, she shows you how far she has come in detailing her certifications and athletic accomplishments. It’s clear Andria is sharing her authentic story in hopes of helping others make a similar transformation.

Personal Trainer James Stirling’s (London Fitness Guy) Biography

“My ethos is that fitness should always be balanced with a person’s lifestyle to remain sustainable. It should be accessible and enjoyable whilst being tailored to measurable and realistic goals. When I started my career in fitness, I wanted to share my knowledge and workout programmes to ensure that regardless of ability, my workouts could be used to support a healthy lifestyle. The health and fitness industry has become saturated with ‘do’s and don’ts’, however I believe there is an alternative that is not a fad but a long-term transformation that will inevitably lead to a happier & healthier life. In order to do this, I want people to learn the knowledge to maintain their fitness & continue to work towards their goals independently, long after the initial sign up. I have always been passionate about sport & fitness, studying Sports Science at university & qualifying as a Personal Trainer shortly after. The real game-changer for me was being able to share my passion & build a community of like-minded people through social media. Instagram (@London_Fitness_Guy) has been instrumental in enabling me to provide everyone, beyond just my Personal Training clients, with accessible home & gym workouts and to motivate people on their individual fitness journeys. It really is this that drives me forward and inspires me to continue to grow and develop my fitness workouts so more people can enjoy the benefits of a healthier, happier lifestyle.”

James jumps into his bio with obvious passion, sharing his unique views on fitness and making his brand values clear. He then goes on to detail his approach to working with clients, so it’s easy to get an idea of whether his techniques will line up with what a reader is looking for. Finally, he mentions his qualifications and how he has already helped the fitness community and reiterates what keeps him inspired.

Why A Great Trainer Person Bio is Important

A well-crafted personal trainer biography is a powerful tool that can help personal trainers attract future clients, and establish themselves as fitness professionals in the industry.

Most personal trainer biographies provide a comprehensive overview of the trainer’s qualifications, exercise science knowledge, personal story, and professional affiliations. This not only helps prospective clients understand their expertise but also builds trust and rapport.

Here are some reasons why it’s essential for personal trainers to have a great bio.

• Showcases Credentials – A great personal trainer biography showcases their PT business and highlights the trainer’s qualifications such as being a certified personal trainer, membership in professional organizations, and any specialized training or education in exercise science.
• Humanizes the Trainer – Many personal trainers include a personal story in their bio. This makes them relatable to prospective clients who may share similar fitness goals or struggles.
• Attracts Ideal Clients – By sharing specific areas of expertise or types of clients they work with, trainers can attract the right clientele for their personal training business.
• Builds Trust – Including a relevant photo and real-life success stories, can make the bio more genuine and help build trust with future clients.
• Enhances Online Presence – A well-written bio can enhance an online personal training website, making it more appealing and professional. It can also improve search engine optimization, making it easier for potential clients to find them online.

Looking at personal trainer biography examples can give an idea of what works and what doesn’t, helping you craft the perfect personal trainer bio.

Next Steps for Using Your Personal Trainer Bio

After you’ve come up with the perfect personal trainer biography to tell prospects who you are and what you have to offer, it’s time to share it far and wide. Learn all about how to drive more clients via effective marketing tactics here .

Once you start bringing in new clients, you’re going to need a personal training software that can keep up with your growth. With My PT Hub, you’ll have everything you need to manage your clients, schedule, finances, administration, marketing, and beyond.

Get a head start on optimizing your training business and sign up for your 30-day free trial today!

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Personal Trainer Biography Examples to Use as Inspiration

• June 4, 2021
• For Gym Owners

One of the most visited, and therefore, most important pages on a website is the biography . And this is also the case when it comes to a personal trainer’s biography.

Creating an awesome personal trainer biography will help attract more clients. Many future clients don’t know you personally. When you build your website , you need to keep that in mind.

However, creating a good impression via a personal trainer bio is a vital step. It adds volumes to the opinion clients will develop about you.

Personal trainers can and should use their biography to get and retain attention. The biography can also create a sense of deep, personal connection with clients.

After establishing a connection, converting prospects into clients becomes much easier.

Below is a concise overview of the essential things to include in a personal trainer biography. There are also short examples that showcase various techniques and styles.

These may help personal trainers to attract and gain new customers.

It’s Not About You, It’s About Your Client

A perfect personal trainer bio needs to deliver something of value to the clients.

It’s not only facts regarding your story, skills, accomplishments, passions, and skills. It needs to show how it benefits clients and affects their needs and goals .

Find a balance between telling a life story and focusing on customers and what they need. To do that, think in terms of their fitness goals and fears .

I care deeply about my clients, and there’s nothing of more value to me than helping somebody go through an experience that makes them happy, confident, and strong. I realize how being overweight affects many aspects of your life, and I want to be there for you and help you discover the benefits and joys of training that helped me become the person I am today. I’m here to be your personal guide on every step of the journey.

Attempt to excite and inspire others. Words like ‘nourish’ and ‘transform’ work much better than ‘diet’ and ‘ exercise.’

Speak About The Struggles And The Successes

Many people will feel motivated if they see on your website the process, not just the result . They appreciate insight and advice from someone who has overcome similar obstacles.

Some felt inspired to pursue a career in fitness after changing their lifestyle, losing weight, and becoming healthier.

Others had reached a certain level in their fitness journey but didn’t seem to be able to progress any further. That was until they discovered a way to surpass it.

Yet others have created workout programs to help those who want to get fit but have a limited amount of time.

The personal trainer biography that the potential client sees on a website needs to be relatable. Only then can trainers forge a genuine connection with their clients.

Talking about the struggles you’ve overcome is not a sign of weakness. It is proof that they, like you, are capable of achieving success and reaching their goals.

Their goals may be losing weight, improving their body image, or completing a marathon.

When I first began my adventure with fitness I was anything but the picture of health. I was very overweight and I realized it was because of eating fast food and drinking pop and beer on a regular basis. I decided to do something about it. I immersed myself in a new lifestyle and have never regretted it.

I did, however, have multiple ups and downs. It took me years to make a decision to thoroughly examine my workouts and make necessary changes.

Learning about the benefits of Metabolic Training and HIIT entirely transformed my body. What I enjoy the most about it is that there is minimal or even NO equipment required and you can do it anytime and anywhere.

Focus On What You Can Do For The Client

There is a saying: “Please all, and you will please none”. So, identify specific kinds of people you are able to help.

They will right away find the relatable personal trainer they are looking for.

Use simple, concrete, and descriptive language to show what you can help them accomplish . They need to know that they can believe in you.

To that end, try using the ‘elevator pitch’ formula. Follow the format below, filling in the gaps with your information.

“I help [ideal client type] to [overcome a specific problem] in [amount of time].”

Get inspired by looking at the examples below:

I help hard-pressed mums to lose their post-baby bump in less than 4 months.

I help those who loathe exercising to fall in love with fitness within 2 weeks.

I help people who lack the inspiration to stay motivated and reach their goals.

Write In The First Person

Remember that the goal is to create a personal human-to-human connection. To accomplish that, speak in the first person and address customers by “you” instead of “my clients.”

This is important since the work is based on one-on-one interactions. Start building a natural, personal relationship with clients from the very beginning.

I’m very passionate about helping others find happiness in life and feel good about themselves. I believe that when you FEEL GOOD, you excel in life.

For me, a healthy lifestyle is much more than just lifting weights. It’s about stretching, warming up, eating healthily, and getting necessary rest and enough sleep. I love helping others see and experience what their bodies are capable of with just enough hard work. I make it a goal to help you achieve a happy and well-balanced lifestyle that will minimize the risk of future health-related issues.

Use A High-Quality and Relevant Photo

A good picture can make a whole world of difference. It adds to a professional bio and helps to make a bigger impact.

It can showcase a trainer’s personality and passion for fitness. It also helps future clients to make a connection if they can see their personal trainer.

The photo should be high quality like the service offered. Choose one that is both relatable and professional .

Do not use a smileless headshot. Go for a fitness-oriented outfit and background.

Avoid making the mistake of only showing off your muscles in an unnatural pose. People want someone who is approachable and friendly as their trainer .

Present Your Credentials

Telling a great story and posting a great photo still requires clients to believe it at face value. When looking for a personal trainer, will people trust someone who says they are great but has no proof that they know what they’re doing?

Most likely, they would like to ensure that the person in charge of their fitness is an expert in the field .

Personal trainer credentials may include:

• College degrees
• Pertinent certifications
• Memberships in professional organizations
• Work experience in health and wellness

This is not a job application, though, so don’t get into too much detail.

It will appear more trustworthy to mention you have obtained a certification through, say, the American Council on Exercise or the National Academy of Sports Medicine. This is especially so if they are nationally or globally accredited in the fitness world.

Keep The Bio Lean

A perfect personal trainer bio is like a healthy meal. It is balanced and it makes one feel satisfied but not stuffed.

It also provides nutrients, not empty calories. Similarly, your message should not be overwhelming or contain space fillers .

Oftentimes, simplicity is more attractive and it makes fitness goals look more achievable.

When reaching the end of a biography, a potential client should know:

• The trainer’s name
• Their specialization
• Specific services offered
• Their qualifications and credentials
• Their professional affiliations and/or memberships
• Their contact info
• Their location

A good idea is to attach links to appropriate media (articles, interviews, podcasts) you have created or appeared in. Also, note any upcoming in-person and online appearances.

Don’t Just Inform, Sell!

It’s very likely that the people reading your biography have read many others.

That’s not surprising. It shows that they are serious about selecting a personal trainer and want to ensure the best choice .

Although the goal is to keep things clear, oversimplifying is good either. Try rephrasing a simple statement such as “I am also a nutritionist”.

For example, express it this way: “I will find joy in helping you make healthier food choices and showing you a variety of nutritious and delicious meals you can prepare in a few minutes.”

Trainers must make themself and what they offer unique, convincing, and better than anything else .

Ten years ago I was overweight, lethargic, and with very low self-esteem. Today, I am the fittest I have ever been. I’ve managed to lose 50 pounds and turn my life by 180 degrees. Now, I find joy in using my own experience and qualifications to help people just like you. I know exactly how you feel. I don’t have to try to put myself in your shoes… I have walked in your shoes and I can now help you turn your life around, too.

Don’t Forget a Call to Action

Remember to conclude a personal trainer bio with a clear and persuasive call to action . Should future clients send an email, call direct, or contact the reception desk?

Don’t be ambiguous. Tell clients what action they need to take.

It’s critical to move prospects from interest to action. To convert readers into clients , tell them what they need to do next and encourage them to do it .

End a professional bio with a large, bold call to action that readers won’t be able to miss or resist.

Also, make sure the contact info is clear and accurate. One tiny typo would be disastrous.

If you are interested in getting started, you can sign up for one of the packages today. Yes, it takes motivation, determination, and consistency to succeed. Although it may not always be easy and you may face a few hurdles, you can be sure that you will eventually look at your body in a whole new light. You’ll not only look good but also feel better, happier, and more confident. All you have to do is take that first step on the journey to your new life.

Ending thoughts on these personal trainer biography examples

These examples show that writing a great personal trainer biography is not difficult. There are several approaches that can prove to be effective.

One thing doesn’t change, though – the goal to attract new clients.

Personal trainers can do that by showcasing what they can do for their clients. Describe how you can help them accomplish their goals, and make them act on that desire.

If you write blog posts as a personal trainer and want to showcase your biography there as well, you can use something as simple as an author bio box or an AI blog writer tool to achieve that.

And remember – the biography may be your story, but it’s really all about the clients .

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Trafft is the perfect personal trainer software for business owners who need to streamline their booking experience both for their staff and their clients.

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The Trafft booking software adapts to different industries for a blissful online booking experience and employee management.

Want to know more? Check out Trafft’s awesome features to see what you are missing.

If you enjoyed reading this article on personal trainer biography, you should also check out:

• The Definitive Guide on How to Become A Personal Trainer
• Personal Trainer Business Plan
• Personal Trainer Advertising Tips

• Trafft Team

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How to write a personal trainer bio (including 5 templates)

A great personal trainer bio is a vital part of your fitness business. It's not just a list of your skills and experience. 

It's your chance to connect with potential clients and show them what makes you different and passionate about fitness. 

Your bio is often the first thing a potential client sees, so it needs to make a strong impression. It tells your story and shows how you can help them reach their fitness goals.

Your bio can make you stand out in the fitness world, where personal connections are everything. 

It's not just about what you've done but how you can inspire and motivate others. A well-crafted bio can be a powerful tool to attract new clients and grow your business.

A strong bio goes beyond just getting noticed; it builds trust and starts the trainer-client relationship on the right foot. It's about creating a personal connection and showing clients you're committed to helping them succeed in their fitness journey.

Key takeaways

A personal trainer bio is more than just qualifications; it's a narrative that builds trust and connection with potential clients.

Effective personal trainer bios strike a balance between professionalism and personal touch, highlighting specificity in services and specialization.

Sharing your personal story and professional journey in your bio can make you relatable and approachable to clients.

Credentials and certifications are crucial for establishing trust and expertise in the fitness industry.

Putting clients at the center of your bio demonstrates your commitment to their success and helps build trust from the start of your trainer-client relationship.

Understanding the purpose of a personal trainer bio

The purpose of a personal trainer bio is to create a narrative that establishes trust and credibility with potential clients.

Instead of just listing qualifications, the bio should tell your story in a way that connects with clients and shows them you understand their needs.

A compelling bio can help form a bond with clients, making them feel confident and excited to work with you.

It's an opportunity to demonstrate that you offer personalized guidance and support beyond just technical fitness coaching.

Key components of an effective personal trainer bio

When crafting an effective personal trainer bio, it's essential to add key components like specificity in your specialization, and highlighting your credentials.

We'll share some of the best tips and essential elements that make your bio stand out, ensuring it resonates with potential clients and reflects your unique approach to fitness.

Specificity in services and specialization

Your unique skills are your biggest asset. Highlight your specialties, whether it's yoga, HIIT, or nutrition counseling. 

Let clients know exactly what you can offer them, making it easier for them to see how you fit into their fitness journey.

Personal story and professional journey

Your journey is inspiring — share it. Your personal story and professional milestones make you more than just a trainer; they make you a mentor and motivator. 

Let clients see the person behind the trainer, making you relatable and approachable.

Credentials and certifications

Your qualifications build trust. Listing your certifications and credentials reassures clients of your expertise and commitment to their fitness goals. 

It's an essential part of establishing yourself as a professional in the fitness industry.

Client-centric approach

Put your clients at the heart of your bio. Show them that their goals and needs are your top priority.

This approach demonstrates your dedication to helping them succeed and creates a bond of trust from the start.

Writing strategies for personal trainer bios

If you are a personal trainer, it is essential to have effective strategies to write your personal trainer bios such as clear and concise writing and using the elevator pitch formula to help connect with your clients better. 

We can help you create a standout bio that will quickly and efficiently introduce yourself. 

You will also learn how to build trust through client feedback, highlight your unique qualities, and address any concerns your clients may have.

Clear and concise writing

Make every word in your bio count. Use clear and straightforward language to convey your skills and what sets you apart.

This is your chance to communicate effectively, showing potential clients why you're the right choice for them.

Using the elevator pitch formula

An elevator pitch for personal trainers is a brief, impactful summary that quickly communicates who you are, your specialty, and what sets you apart. 

This concise introduction, vital in grabbing attention in short interactions, should include your name, specialization, fitness approach, and unique benefits you offer clients. 

Practice is vital to making your pitch memorable and effective, ensuring you make a strong impression in just a few seconds.

Incorporating client testimonials

Client testimonials significantly boost the credibility of your bio. Including genuine, positive feedback from past clients showcases your effectiveness and reassures potential clients of your ability to deliver results. 

These testimonials serve as proof of your success and commitment to client satisfaction.

Addressing client pain points and goals

Your bio should speak directly to client pain points and goals, showing an understanding of their needs and your ability to provide tailored solutions. 

Ask key questions to understand client struggles and preferences, then position yourself as the solution in your bio, demonstrating your commitment to meeting their specific fitness objectives.

Showcasing unique qualities and strengths

Make your bio stand out by highlighting what makes you unique, such as your specific knowledge, experience, skills, or personal attributes. 

This can attract clients looking for a trainer with your particular qualities and strengths, differentiating you from others in the field.

Anticipating and addressing skepticism

Tackle skepticism head-on by addressing common misconceptions about personal training in your bio. 

This could include concerns about cost, quality of service, or the overall effectiveness of personal training. You can build trust and reassure potential clients of your value by proactively dispelling doubts.

Call to action for potential clients

End your bio with a clear call to action, guiding potential clients on the next steps, whether contacting you, signing up for a consultation, or booking a session. 

A direct call to action can motivate clients to engage with your services, providing a clear path for them to follow.

Personal trainer bio examples

To give you an idea of how to craft your bio, here are some examples tailored to different styles and specialties:

Example 1: Strength and conditioning coach

I'm Alex Johnson, a passionate Strength and Conditioning Coach dedicated to helping athletes achieve their peak performance. With over a decade of experience and a background in sports science, I specialize in designing comprehensive training programs that enhance strength, agility, and endurance. My approach is data-driven, focusing on measurable improvements and personalized training. Let's unlock your true potential together.

Example 2: Yoga and wellness trainer

Hi, I'm Lisa Green, a Yoga and Wellness Trainer committed to bringing balance and harmony to your life. My journey began with a personal transformation through yoga, leading me to become a certified instructor. I blend traditional yoga with mindfulness practices, helping clients find inner peace and physical wellness. Join me on a journey to a healthier, more centered you.

Example 3: Nutrition-focused fitness trainer

Mark Thompson here, your guide to integrating fitness and nutrition for optimal health. As a Certified Personal Trainer and Nutritionist, I believe in the power of combining exercise with healthy eating. My programs are tailored to your unique dietary needs and fitness goals, ensuring a holistic approach to wellness. Transform your body and mind with a plan designed just for you.

Example 4: General fitness and weight loss expert

I'm Emily Davis, specializing in fitness programs for weight loss and general well-being. With a friendly, motivational approach, I help clients of all levels embark on their fitness journey. Whether it's shedding pounds, building muscle, or improving overall health, I'm here to support you every step of the way with personalized workouts and nutrition guidance.

Example 5: Rehabilitation and injury prevention specialist

I'm Chris Lee, a Rehabilitation and Injury Prevention Specialist dedicated to helping individuals recover and strengthen after injuries. With a background in physical therapy and a certification in corrective exercise, my focus is on safe, effective rehabilitation techniques. I work closely with clients to restore mobility, reduce pain, and prevent future injuries, tailoring each program to individual needs. Let's rebuild your strength and confidence together, safely and sustainably.

Adapting your bio for different platforms

Adapting your bio for different platforms like websites and social media is key to engaging with various audiences effectively. 

Let's refine how you can tailor your bio across these platforms:

On your website, your bio should be comprehensive, detailing your training philosophy, methods, and range of services. 

Here, you can elaborate on your approach to fitness coaching, incorporating elements like your training ethos or how you adapt programs to individual client needs. 

Ensure your bio includes a clear call to action, such as inviting visitors to schedule a consultation or join a training program.

Social media

Social media bios should be catchy and to the point. Start with a compelling hook, like a unique aspect of your training approach or a brief, powerful statement about your fitness philosophy.

Use engaging language that reflects your personality, making your bio memorable and shareable. For example, Transforming lives, one workout at a time can effectively capture attention.

Professional Profiles

For platforms like LinkedIn, your bio should blend professionalism and personal touch. Here, you can provide more detail about your professional journey, highlighting milestones in your career. 

Discuss your specialties and how they align with client goals, using a professional yet approachable tone. 

Writing in the first person can foster a connection with your audience.

Across all platforms, the aim is to communicate your unique identity as a fitness professional. 

By tailoring your bio to suit the style and audience of each platform, you maximize your impact, showcasing your expertise and connecting with potential clients in a meaningful way.

FAQs for personal trainer bio templates

What should be included in a personal trainer bio.

A personal trainer bio should include your name, qualifications, areas of specialization, a brief mention of your fitness philosophy or approach, a personal story or motivation if relevant, and contact information.

How long should my personal trainer bio be?

The length can vary depending on where it's being used. Generally, keep it concise yet informative. A couple of paragraphs are ideal for a website or professional profile, whereas a shorter, more direct bio is preferable for social media platforms.

Should my bio be written in the first or third person?

It depends on the context and your personal preference. A first-person POV can feel more personal and relatable, while a third person can appear more professional. Consider your audience and platform when deciding.

How often should I update my personal trainer bio?

Regular updates are important to ensure your bio reflects any new qualifications, experiences, or changes in your fitness philosophy. Reviewing and updating your bio annually, or after any significant professional development, is a good practice.

Can I use the same bio across all platforms?

While the core information will remain the same, it's advisable to tailor your bio slightly for different platforms to suit the specific audience and format. For example, your LinkedIn bio might be more detailed and professional, while your Instagram bio might be shorter and more casual.

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6 Personal Trainer Bio Templates (Write Your Bio In Minutes)

• Written by Philip Stefanov

Have you ever read something that evoked an emotion, brought you closer to someone, or made you take action? If so, you probably understand just how powerful a piece of writing can be. 

As a coach or trainer, your bio is one of the most important things you must write. 

The question is, how should you write a good bio? More importantly, what should it look like, and how long should it be? Let’s break it down.

What Is a Personal Trainer Bio?

A personal trainer bio is a short, clear, specific, and somewhat personal description of who you are, what you do, what accomplishments you have, and how you can help your clients.

It should include your name, a brief personal story, your credentials (e.g., NCSA-certified personal trainer), and what type of clients you primarily work with.

Why a Personal Trainer Biography is Important

The fitness industry is jam-packed with personal trainers and coaches, each looking to make a name for themselves. Because of that, rising above the noise is quite challenging.

One option is to carve out a small niche to attract people. For example, you can be the ‘exercise science’ guy or base your entire identity around a single exercise or training method, as some people have done.

But, regardless of your chosen approach, writing an excellent personal training bio will play a massive role in your success.

A great bio tells people who you are, makes you more relatable, and boosts your authority. In contrast, a lousy biography confuses potential clients by not telling them who you are, where you come from, or how you can help. 

The key things a professional bio needs are specificity , clarity , and a personal story . Most personal trainer biographies lack one or more critical elements and are, therefore, not as impactful as they could be. 

Why You Need a Personal Trainer Bio

A personal trainer bio doubles as a piece of information for people interested in learning who you are and as a subtle marketing message for the right clients.

For instance, if someone is a certified strength and conditioning coach primarily working with powerlifters and strength athletes, prospective clients instantly see if that person would fit their needs well.

A great personal trainer biography also provides the perfect opportunity for coaches to establish a connection with people and showcase their personalities. Depending on your comfort level, you could share personal information and inject humor to be more relatable. 

Take Gil Mesina’s bio as an example. The first thing you notice is a photo of him holding his son, which instantly makes him more approachable, especially to parents who want to get fit. 

Second, notice the language he uses. It’s casual; the text is written in the first person (I, me, my), and he writes: “My passion is to help people change their lives in the simplest and most realistic way possible. I believe everyone deserves the right to good health and to be happy with themselves inside and out.”

This communicates that Gil is open to working with many types of clients and values the importance of fitness in the equation. More importantly, it lets people know that he is patient and understands that people have lives and cannot drop everything to get fit.

The goal isn’t to create a lifestyle revolving around fitness but rather to fit exercise and healthy eating into people’s lives in a way that compliments everything else.

Related article: Write the Perfect Bio For Personal Trainer (+Examples)

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Crafting an Effective Bio As a Personal Trainer

Crafting an excellent personal trainer bio can be challenging because it needs to be short and jam-packed with all the relevant information a client might be interested in.

You have two options for writing it:

• Write a lengthy bio and work backward, removing all the unnecessary and redundant information until you have something short and valuable
• Ponder over every single word you write and carefully put together concise sentences, only including the essential information

Let’s look at a few things to keep in mind:

Clarity and Specificity

You’re a unique person with knowledge, expertise, and experience, so it’s only natural to showcase it. After all, personal training clients aren’t going to knock on your door and ask to work with you.

Before you write several pages, starting back from when you were in first grade and someone called you fat, stop and ask yourself:

• Is that information necessary?
• Am I clearly and explicitly telling future clients how I can help them?
• Do I come across as relatable?

Consider the following personal trainer bio examples:

• “I am a PN Certified Level 1 coach, currently working on Level 2. I am deeply passionate about helping people get fit and stay motivated on their fitness journey.”
• “I am a certified personal trainer specializing in developing simple and effective training routines for busy clients who can’t spend an hour at the gym several times per week.”

The first is short, which is excellent, but it doesn’t work well for two reasons. First, it is difficult to understand unless prospective clients know what that Level 1 certification means. Second, the bio is vague and doesn’t provide specific information on how this fitness trainer can help clients reach their goals.

The second bio is slightly longer, but you can instantly tell that it is more specific where it matters: telling future clients exactly what to expect.

There is no limit to how long to make your bio––it can be as long or as short as you want, so long as the reader gains some immediate insights:

• Who you are
• How you can help them
• What kind of a person you are

Do you consider yourself a wordsmith? Start with the most crucial info and follow up with an extended version of your bio. Don’t believe you are a good writer? Write a longer bio and slowly remove everything you deem unnecessary or distracting.

A shorter bio can keep the reader interested and encourage them to read the whole thing to learn who you are and how you can help.

What Information to Include

There isn’t a single best formula for what information to include in your personal trainer biography. Some folks include a story, and others don’t; some lean heavily on their credentials, and others talk about their coaching experience. 

What matters most is that people quickly get an idea of:

• Where you come from

It’s best to include the following:

• A brief story of who you are, where you come from, and what struggles you’ve overcome
• What credentials and certifications do you have––college degree if relevant (exercise science, sports medicine, etc.), certifications, membership in professional organizations (e.g., NCSA), etc.
• Who your ideal client is, and how you help them reach their specific goals

The Personal Story

You’ve probably heard it a thousand times before, but it bears repeating: people love stories . 

Exchanging stories is how we form bonds, get to know people, become more relatable, and share previous failures and successes. 

A good personal story doesn’t have to be your entire life story. In fact, it’s much better to keep it concise and relevant because you wouldn’t want to bore a potential client to death. 

It could be as short as one or two sentences. For instance:

“I was overweight and struggled with eating disorders for most of my life, but fitness has given me a purpose, helped me get in shape, and transformed my life. My mission is to share my knowledge and help others lead healthier and more fulfilling lives.”

Of course, that doesn’t mean you don’t have the right to share a longer version of your story with anyone interested. 

For instance, you can set up a bio page in a way where the most important information is near the top, but readers have the option to dive deep if they want to know more.

You can also include client testimonials between some paragraphs to display social proof.

Don’t write an uptight and overly professional bio in the third person (she, he, her, his, etc.). Instead, go for a laid-back approach.

When writing your bio, imagine you’re at a party, and a stranger asks what you do for a living. How you formulate your initial reply is how you should write your personal training biography.

You can make changes, add details, and polish your bio page later. The goal is to convey an authentic and honest persona, which engages people and makes them want to know more about you.

6 Personal Trainer Bio Templates to Write the Perfect Bio

1. short and sweet.

I’m [Name] , a [NASM, ISSA, etc.] -certified personal trainer who loves helping my clients achieve their goals and stop falling for misinformation. With [Number] of years in the field and [Credentials/Certifications] , I’m here to help you.

My fitness journey began [Number] years ago in [City/province/country] when I [Personal story] .

The experience taught me [Some key takeaways] and led me to become a personal trainer. 

Today, I [Share a bit about what you do now, what types of clients you help, etc.] . So, reach out, and let’s chat about your goals and how I can help.

[Insert your call-to-action here] .

2. More Info On the Coaching Process

My name is [Name] , and I’m a certified personal trainer dedicated to providing personalized training plans that take my client’s schedules, goals, preferences, limitations, and experience in mind. 

I’ve been a coach since [Year] and have worked with [Rough estimate] of clients, helping them [Specify in what ways you’ve helped clients] .

My coaching process involves [Describe your coaching process and give specific details] , ensuring that each workout is productive and aligns with your goals. 

I have certifications in [List of certifications/credentials], and I’m here to help you [List some specific goals].

3. More Info On Who You Can Help

I’m [Name] ––a [Organization] -certified personal trainer with [Number] years of experience helping people [List specific things you help clients achieve] .

It all started in [Year] when I first started working as a trainer in [Where: city, specific gym, etc.] , helping people [List things you helped people at first] . These experiences taught me that [List some lessons you’ve learned] and helped me [List some specific ways in which those experiences helped you become a better coach] .

Since then, I’ve worked [Explain where, for how long, and what types of clients you’ve helped] .

My approach is [Explain a bit about your approach, how you determine who you can help, and other relevant details] .

One thing I’ve learned about [Describe a specific type of client you can help] is that [What you’ve discovered] . This unique insight helps me [List some ways it helps you and sets you apart from other personal trainers] . 

4. Friendly and Approachable

Hello there! My name is [Name] ––your friendly neighborhood personal trainer. I believe that fitness should be fun and accessible to everyone, everywhere.

As a trainer, I’ve encountered countless people and noticed a similarity: [Explain something you’ve learned and how it could make you appear more friendly] . Because of that, I’ve dedicated myself to helping [Describe a specific type of client] reach their fitness goals through [Describe your process a bit] . 

More specifically, I [Further elaborate on your coaching process] . [Perhaps include a short and humorous story about your fitness journey or from your coaching experience] .

My goal is to help everyone feel welcome and, more importantly, look forward to each workout. I understand how scary it can be to get started, so my number one priority is to help you reach that next milestone––be it to squat 300 lbs or do three push-ups. I’m here to help.

5. Lean On Experience

I’m [Name] ––a [Certified PT, CSCS, Nutritionist, etc.] with [Number] years of experience coaching [Briefly explain what types of clients you’ve helped] . 

As a coach, I’ve [Further elaborate on how you’ve helped people] . One time, I [Include a brief story or anecdote; make it humorous] . 

I’ve also [Discuss how you help people or have helped a specific individual] . 

With [List certifications and degrees] , I bring knowledge and experience to optimize your training sessions, so you don’t have to worry about a thing.

6. Emphasize Personalization

Hi, I’m [Name] , a [Organization] certified personal trainer who believes that every client needs (and deserves) a unique plan that fits their needs, life circumstances, and preferences.

As a coach, I see how cookie-cutter solutions get promoted constantly, and I’m not happy about it. Why? Because you are unique and your workout plan needs to be tailored to your needs.

Back in the day, [Include a short story or observation that aligns with the topic of personalization; maybe something that inspired you] . 

Because of that, I have made it my mission to [Briefly describe how you want to help] . My goal is to create a training plan that fits you like a tailored suit.

What is it like to work with me? [Briefly explain your process and how you personalize training plans] . 

5 Tips for Nailing Your Bio Page Perfectly

1. it’s not about you.

A good bio clarifies how you can help a prospective client. Be clear and specific.

For example:

“As someone who struggled with weight loss for years, I’ve experienced most of the challenges first-hand. My experience allows me to develop simple and sustainable exercise plans that take my client’s goals, needs, preferences, and schedule into consideration. ”

You share information about yourself, but you present it in a way that tells people how you can help them.

2. Include a High-Quality Photo

No good personal trainer biography is complete without a high-quality, relevant photo. A good picture amplifies the bio and showcases the trainer’s passion for health and fitness. 

Ideally, the photo should be of you wearing a big smile in a fitness setting. For example, if you run a personal training business, the photo could be of you at the gym, training a client, and having a good time.

3. Tell Your Story Right

A good story doesn’t have to be long. Touch on your starting point, mention some of your failures and setbacks, and share your success before moving on.

4. Write in the First Person

As mentioned numerous times already, the goal of a good bio is to impact people and make you relatable. A straightforward way to accomplish that is to write in the first person (I, me, we, us, etc.) and address potential clients directly (“you”).

5. Conclude with a Call to Action (CTA)

You’ve written a good bio and uploaded a great photo, but how do you conclude the whole thing? By telling the reader what they should do next.

Should the person call, email you, or contact your gym’s reception desk to book an appointment? Or maybe you’ve put together a quiz for potential clients and want them to take it? 

Whatever it is, conclude the bio with a friendly, bold call to action.

Personal Trainer Biography Examples

Example 1: martin bugaj.

Martin has done an excellent job sharing information on who he is and how he can help clients. He’s also included a relevant photo that further displays his expertise.

The only thing he could have done better is to write it in first person.

Example 2: Andria & Greg

Andria and Greg also do a great job sharing about themselves, displaying their expertise, and telling potential clients how they can help. 

Both have included relevant photos, and their biographies aren’t overly long.

Example 3: Gilberto Antonino Mesina

Gil’s bio is longer, but it works well because he immediately looks approachable and friendly. He also displays his certifications right away without spending unnecessary words on them.

One thing he could have done better is to modify the first couple of paragraphs, include a call to action, and then proceed with the rest of the information. You can check out the whole page here .

Common Mistakes to Avoid in Your Personal Trainer Biography

1. writing in the third person.

Writing the bio in the third person isn’t a fatal mistake. Still, it makes the text more formal, which can make you seem less relatable.

2. Low-Quality Photo

As mentioned above, a good photo can elevate the bio and make it much more impactful. In contrast, a low-quality or irrelevant photo can hinder the biography and make potential clients less likely to engage.

The worst thing you can do is not include a photo at all.

3. Me, Me, Me

The third common error to be mindful of is making the bio all about you . Sure, you must tell people who you are, what you do, and how you can help, but it can’t revolve around you. 

People will read your bio to know if you can help them and if you’re a good person to work with.

4. Making it too Long

A long bio increases the risk of losing the reader’s interest. So, keep it tight and specific.

You can always share additional information about your credentials, experience, life story, fitness journey, etc., but begin with a concise bio and a clear call to action.

5. Being Vague

Supporting clients on their fitness journey and encouraging beginners to step out of their comfort zone sounds nice, but it doesn’t say much.

Remove all vague statements from your bio and replace them with actionable and specific ways in which you can help people. Don’t be afraid to get clear and create a niche for yourself.

“I support clients on their fitness journey.” ⇒ “I create simple and sustainable training programs for overweight adults.”

6. No Call to Action

You can see it everywhere:

A great bio that hits all the marks, only to end abruptly and leave the person wondering what they should do next or how to contact the trainer.

You should always conclude with a call to action because the objective of a good bio is to spark interest and attract new clients.

Final Words

Crafting a unique bio is immensely valuable for your personal training business. When done right, it sets you apart, makes you more approachable, and tells people who you are, where you come from, and how you can help them .

Hopefully, the above personal trainer biography examples give you some ideas on tackling yours. Remember:

While using a template for inspiration is great, you should try to write something unique. Nobody else has had the exact experiences as you, so use that to your advantage to tell the world why you’re the personal trainer they need.

If you want to differentiate yourself from the competition further, consider a coaching platform like Hevy Coach . With it, you can create training programs quickly, assign them to clients, and track their progress from a single dashboard. Doing so streamlines the coaching experience, saving you and your clients time and effort.

Whether you coach people in person or online, having a simple way to track how they are doing and answer their questions will help you in the long run.

1. How long should my personal trainer bio be?

There isn’t a single perfect personal trainer bio. A shorter one tends to be better for keeping people interested, but don’t be afraid to write something longer so long as it tells people who you are, explains how you can help, and makes you more approachable.

2. What details should I include in my personal trainer bio?

Explain who you are and how you got into fitness. Mention your certifications, discuss your experiences, and explain how you can help potential clients. The goal is to inform people and subtly market yourself.

3. Should I include a photo in my bio?

Adding a high-quality photo, preferably of you coaching someone in a gym setting, builds trust, makes you appear more professional, and helps you stand out.

Philip Stefanov

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Personal Trainer Bio – How to Write A Great One!

Table of Contents

Hey everybody, it’s Coach Tyler from PT Pioneer here.

Today, we will focus on something a little different from certifications, practice tests, and all the other things we usually cover because I will show you how you can write the best personal trainer bio possible!

So now that you are a qualified personal trainer, you will need to jump into a few things immediately.

And one of the first is to write a perfect personal trainer bio.

You can have an amazing website packed with information about your qualifications and how you can help people transform their lives, but the most viewed part of that website will be your bio.

So it must stand out , highlighting you from the rest of the pack and ensuring that potential clients choose you to help guide them through their transformation and training.

I also highly recommend that you take the quiz and find out which personal trainer certification is best for your career goals.

What personal trainer certification is right for you?

We developed this critical quiz to help you find the best certification for you and your goals.

I really cannot stress enough how important this is.

And sadly, most personal trainers don’t take their bio seriously enough. Usually, it’s a slap-dash effort that’s not worth anything in the end. It’s easy to understand why because it does not come naturally to them.

After all, if you wanted to write, you would have become a journalist or communications expert, right?

But that doesn’t mean it’s not one of the most important tasks you have before you when setting out on your personal training journey.

So don’t ignore it!

As always, please don’t hesitate to leave me a comment here if you should have any questions. And for more articles about the world of personal training, why don’t you visit the home page .

Ok, so let’s get to it and find out just how to write a perfect personal trainer bio.

It’s never a once-off…

Ok, let me start out by saying that rarely will you nail your bio on the first attempt. And it certainly is something that you will have to return to repeatedly to revise.

That’s because you won’t be the same personal trainer now as you are in 5,10, or 20 years time…

If you are anything like me, you want to get better, learn more and become the best personal trainer out there.

And so you will continue to upskill yourself by studying more, adding more certifications to those that you already have, and building your overall knowledge base. Or perhaps, you might move into a specific niche.

Something like that will have to be shown in your bio, that’s for sure. You want potential clients to see your qualifications and what you’ve achieved.

Must-read tips to help you nail your personal trainer bio

Let’s get into those nitty-gritty facts that will help you write the best personal trainer bio possible, one that will turn potential customers into paying regulars .

Tip 1: You need to connect with potential clients straight away

I can’t stress this enough. If you don’t connect with a potential client immediately, the chances of them looking elsewhere shoot through the roof.

But how do you connect with them? This isn’t a face-to-face conversation, so it certainly isn’t easy at all… but it’s not impossible. And the first thing to do is to identify the audience you are after.

To do that, ask yourself a few questions:

• Who would your perfect client be?
• What motivates them?
• What is it that they would want from a personal trainer?
• What age range are they?

Of course, you can add other questions to that; this is just something to help you get started.

You also need to show potential clients that you are, in fact, just like them and that you understand what it is, they need and want when it comes to personal training.

And it’s not about just listing your qualifications from the get-go or using generic statements. Show them your compassion!

To connect with them, speak directly to them. Include statements showing that you are an expert and want to help. And if you have a niche specialty, mention it straight up. It could form part of the first sentence of your bio.

Sometimes, you could even mention your own personal experiences. For example, you spent much of your life carrying extra weight but turned your life around by working out in the gym. You then realize that you want to help others do the same.

For example, “As a personal trainer specializing in weight loss and body transformation, I know how it feels to be overweight. Just 10 years ago, I could barely walk for two minutes without needing a rest. But I turned my life around and I want to help you do the same.”

Additional tip: So, do you write in the first or third person? Well, if you have your own website, you will generally write more in the first person. Keep the tone light and conversational but remain professional at all times.

Tip 2: Show the client what it is you offer and how you can help them

Although it’s obvious, many personal trainers don’t include this important information in their bios.

It’s not good enough to assume that a potential client will know exactly what you do, what you can do for them, or how you could possibly help them. While many clients will have a good idea of what it is a personal trainer does, others won’t have a clue.

They are looking for all the necessary information to find someone to help them with their specific problem.

When writing this section of your bio, it’s important to keep things concise but descriptive to get across all the important information a client should see and what it is you can help them with. Remember, you offer far more than just workouts.

Remember to use personal terms in this section, like “you” and “me” or “my.” This helps the client to feel a connection with you.

Additional tip : Go above and beyond the obvious. Don’t just say, “I can develop a personalized training program for you.” Include other important words that will show the client you can help them. Some of these can include “changing your mindset” or “keeping you motivated,” as an example.

Tip 3: Point out what makes you different from the rest… sell yourself!

The chances are that most people checking out your bio have probably seen plenty of others beforehand. That’s because most of them will thoroughly research before choosing their personal trainer.

Therefore, you need something to help draw them and convince them that you are the right personal trainer. The one that will guide them toward their goals and help them achieve them.

This is where you need to take your own unique personal experiences and skills and use them in the most convincing way possible.

So something like: “Ten years ago, I was overweight, listless, had no energy, and had low-self esteem. Today, I am the fittest I have ever been, thanks to the fact that I lost 50 pounds and turned my life around. Now, I use my own experiences, along with my qualifications, to help people just like you. I know how it feels to walk in your shoes and I can help you turn your life around.

That’s just a simple example. Write your own, play around with the words and sentence construction, and speak from the heart. When you come across sincere people will see that you mean to help them.

Additional tip: This is a section of your bio where you can have fun but don’t get too clever. And keep it short and to the point.

Tip 4: List your credentials

Anybody looking for a personal trainer wants one who knows what they are doing and stands to reason.

Just put yourself in their shoes… you would want to know that the person you entrusted your transformation to was an expert, correct?

So in your bio, you will need a short description of your credentials. This will include your years of experience and any accreditation or certifications you have completed.

You don’t need to go into massive details. Still, it’s worthwhile to mention who received your certification through, for example, the American Council on Exercise or the National Academy of Sports Medicine, especially if they are big players in the world of fitness accreditation.

Listing these, it shows any potential clients that are an expert in your field.

Additional tip: While it is important to list your credentials, you certainly don’t want to bore any potential clients. So keep it pretty short, generally. For example, you could say: “Pete is a certified fitness professional specializing in personal training and weight loss and serves clients in the greater Dallas area. He is accredited with the American Council of Exercise and the National Academy of Sports Medicine.”

Tip 5: Call To Action

A call to action is one of the most important parts of your bio. But what is it?

In marketing, a call to action is something that tries to get a potential client to take that next step. It’s about moving them from being interested in what you can do for them to acting on the information in your bio.

A call to action needs to be something simple: see them contact you about your services. And you can do this in any number of ways.

• Include a ‘Book Now button, which takes them to a contact form to fill in their details and book an appointment.
• A short survey where they fill in their details and answer some questions on what they would expect from personal training sessions
• A free download of further information about what you offer (an extended bio or brochure) or an ebook. They would need to put in their contact details to receive it. Again, this provides a way for you to contact potential clients who have shown an interest in your services.
• Signup for a weekly email list with information about fitness that they might find useful. This is a useful way to get email addresses and build a contact database.

Additional tip: In your call to action section, you want people to try your services. And one of the best ways to do that is to incorporate a freebie. This can be something as simple as a 20-minute free session just showing the ropes to the first 5 people who get in touch through your contact form.

This will show potential clients who spend time with you that you know what you are discussing. Over and above that, however, by filling in the contact form, you have their details and can send them future promotions as you build a potential customer mailing list.

Freebies can be changed regularly and are a great source of potential customers.

Tip 6: Incorporate Social Media

Just over a decade ago, social media wasn’t something that a personal trainer needed to worry about. Today, however, that’s not the case.

Used correctly, social media is the perfect way for you to show potential clients what you can offer them as a personal trainer. And that’s why including social media links in your bio is very important.

You might have many social media portals, but listing them all is unnecessary.

Two should be fine, and I would choose Facebook and Instagram. Both are extremely visual platforms that allow you to tell your story and show your skills through photos and videos. They also allow you to write informative posts and link articles that people might find interesting.

Potential clients might well follow your social media pages, seeing what you do and offer before choosing who is to be their personal trainer. If you will provide these social media links, don’t let it be to accounts where you only post once in a while. Keep your feeds active!

Tip 7: What a client should know by the time they have finished reading the bio

When a client finishes reading your bio, they should know the following:

• Your qualifications
• Your specialization (if any)
• The services you offer (and make sure you list them all)
• How your qualifications tie in with your specialization
• Any affiliations with fitness bodies/companies you might have
• Contact details include phone, email, and a link to a contact form on your website. Also, include the location where you are based.
• Social media links

Additional tip: Don’t be shy to link any other bit of information that shows you to be an expert in your field. For instance, an interview you have done with the local newspaper, radio interviews, and even client testimonials.

Tip 8: Proofread!

Once you are happy with what you have written, make sure you proofread your bio. It’s easy to miss mistakes when you are busy with them, so editing is key. In fact, have other people proofread it as well to have a second set of eyes going through your work to pick up any potential problems.

You do not want a prospective client to see a glaring mistake in your bio.

Last words…

I hope you have found this article on writing a personal trainer bio as interesting as I found writing and researching it. It’s important to remember that while a bio might seem insignificant, it’s of the utmost importance that you have one and that it works for you.

That’s especially true if you are starting out and don’t have a set of regular clients. You want something that will make people see what you can do, understand that you can help them, and act on the information you have provided.

That will lead to prospective clients taking that next step, a first one-on-one meeting where you can provide them with even more information about how you can help them and truly show them that you are the personal trainer that they need.

A bio is also extremely personal. You can use this guideline as to what information you need to put into it, but, in reality, every personal trainer will have their own unique bio to write.

Just always remember not to ramble on too much; keep it short and sweet while still getting your message across.

Finally, keep it updated! As I mentioned right in the beginning, your bio should change regularly as your career in personal training progresses.

Good luck, and remember, if you have any further queries, please do not hesitate to leave me a comment, and I will get back to you as quickly as possible.

Happy bio writing!

• “6 Tips for Writing a Converting Personal Trainer Bio.” PT Distinction , https://www.ptdistinction.com/blog/6-tips-for-writing-a-converting-personal-trainer-bio .
• “How to Write a Professional Bio as a Personal Trainer.” Trainerize , https://www.trainerize.com/blog/write-professional-bio/ .
• “How to Write the Perfect Personal Trainer ‘About Me’ Page.” My Personal Trainer Website , https://www.mypersonaltrainerwebsite.com/blog/personal-trainer-about-page .
• “How to Write a Personal Trainer Bio.” Exercise.com , https://www.exercise.com/learn/how-to-write-a-personal-trainer-bio/ .

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How To Write A Personal Trainer Bio

• Last Updated: 1st July 2021
• Personal Training Resources
• Editors: Annie Williams
• Verified By: Luke Hughes

If you’re looking for advice on how to write a personal trainer bio, chances are you’re either a recently qualified PT, or someone looking to break into the fitness industry. If that is the case, you’ve landed exactly where you need to be.

What is a Personal Trainer Bio?

Plan before you write.

• What to Include in Your Personal Trainer Bio

How Should Your Personal Trainer Bio Be Structured?

Presentation and writing advice.

If you're looking to write an impressive bio with plenty of qualifications, check out our Level 4 Fitness Courses , starting with our Sports Nutrition Course . The more services you can offer means the greater number of clients you can reach.

Contact our team today to find out more and download our course prospectus .

EXPERT ADVICE ON BOOSTING YOUR PT INCOME

12 ways you can boost your pt income.

Simply put, a personal trainer bio is a form of advertisement used on personal blogs, social media or third party websites. As with any biography, a personal trainer bio will detail information about yourself as a trainer, but in this particular context, you should highlight your skills in relation to the fitness industry.

A biography is one of the most visited pages on any personal trainer site, as it gives potential clients the opportunity to connect with you on both a professional and personal level. Customers should be able to read your biography and gain a better understanding of who you are, your fitness background, and whether you will mesh well together and you can assist them in their goals. 

The biggest piece of advice that OriGym can impart for this process is to center your biography around your customers. Don’t be afraid to brag about yourself, but remember to contextualise your writing by stating how your achievements and success can be applied to their aspirations and goals.

Writing a career focused piece such as this can be daunting for anyone, especially if you’re new to the process. Within this article, we’ll put all fears to rest, by providing step by step guidance on how you can optimise this advertisement to appeal to potential clients.

When it comes to writing your personal trainer bio the worst thing you can do is rush and go in blindly, by doing this you’ll do yourself a disservice and it could negatively impact your brand. We recommend taking your time and conducting adequate market research in order to create something you’re proud of. 

By taking your time and planning ahead you’ll avoid any unnecessary pitfalls, which would otherwise result in ending up back at square one. Going through this process may seem tedious right now, but we promise it will only benefit you and your business in the long run.

With our insider knowledge, OriGym has made this planning process that much easier, follow these steps and you can’t go wrong!

#1 -  Conduct Competitor Research

When initially pursuing your personal training qualification, odds are you compared personal training courses in order to find the right for you. This is the type of mindset you should take into writing your bio, except this time you’ll be comparing yourself to others.

This may sound counterintuitive as we’re always told to never compare ourselves, but

it's important to separate personal feelings from this process, instead think of it as comparing your business model to another person’s. By doing this, you’re essentially researching where your specific brand of personal training fits within the existing market, as well as what you have to offer that others may not. 

From this process, you’ll discover what works in other personal trainer bios and what doesn’t. You can then identify how to successfully market yourself, by incorporating aspects you found beneficial from other bios whilst also attempting to advertise yourself as someone entirely unique.

More specifically, you’re going to want to research personal trainer profiles within your local area, as these are the instructors with who you will be in direct competition for clients. When searching for ‘personal trainers in London’ for example, you’ll be met with a barrage of experts and specialists, all of whom you can learn a great deal from.

OriGym has made this process easier for you by providing personal trainer bio examples that we have accumulated from some of London’s most successful trainers. 

Take Dalton Wong for example, instantly you’re met with a tagline that sells his entire personal trainer profile in 5 words: ‘Meet the celebrity personal trainer’. Whilst this is an extreme example (as unfortunately, we can’t all be a personal trainer to the stars), it’s a great example as it tells you exactly who Dalton is, before we even begin to read the actual profile.

From this example we can determine that identity is important, knowing what sets you apart from everyone else will be the thing that sells your personal trainer bio. This brand of marketing clearly works for Dalton as his training program, TwentyTwoTraining has a website domain rating of 27 - very impressive!

To further emphasise the importance of personalised branding, we’ll offer a second personal trainer bio example in the form of Louisa Drake . The instant you open Louisa’s website you’re told that her style of personal training is different from everyone else, simply through the name of her company, ‘The Louisa Drake Method'. 

The importance of these two aforementioned examples is that they have a unique brand and/or tagline which instantly sells them before clients even read their personal trainer profiles. Your mission should be to take inspiration from these successful PTs, by creating a unique brand that reflects you and your goals. 

Developing a strong brand identity before you begin to write your bio will provide you with a sense of direction. Once you have a better understanding of who you are as a trainer, the better you’ll be at selling yourself. 

#2 - Plan the Length

When writing a personal trainer profile, you’ll want to include your experience, your goals, what sets you apart from other trainers, whilst also trying to convey your personality as much as possible. A challenge that often arises during this process is deciding just how much to write.  

Whilst attempting to market oneself many personal trainers often overshare, resulting in an unnecessary long biography that no one will ever read. On the other hand, other personal trainer biographies are short and unspecial, revealing nothing unique or interesting to potential clients.

If you’re a personal trainer who prefers a smaller biography be sure to catch the attention of potential clients within your opening paragraph. If you gain a specialist qualification, for example by completing  a sports nutrition course , be sure to highlight this as soon as possible, as it will immediately catch the reader's attention and encourage them to read the rest of your personal trainer profile. 

We understand it’s hard to strike the perfect balance between informative and concise, but OriGym we’re here to help with this planning stage by providing some examples of how long we think your biography should be depending on where you’re writing it for.

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Bio Length on Personal Blog and Third Party Websites 

If you’re using a blog to write your personal trainer biography you should think of it as a lean meal, you want it to satisfy clients but not stuff them. 

Before you even begin to write you’re going to want to separate the biography from the rest of your blog, simply label the page as something easily recognisable to potential readers on your header or drop-down menu e.g. ‘about me’. 

Don’t use this bio to tell your entire life story, if you wish to disclose more personal information that can be separated into a different compartment of the blog. For now, keep your bio straightforward and avoid rambling at all costs. 

At OriGym we would recommend keeping your biography to one page, if clients see that they have to scroll in order to read your entire profile, chances are they will click off your page. You want your information to be readily available, snappy and to the point, so make the most of this page!

Take Ciara Madden for example, as one of the most successful personal trainers in London Ciara’s blog is what all PTs should aspire to. Not only is it impeccably designed, but her biography is short and concise, easily readable in one quick glance. 

Ciara could easily have a longer biography bragging about her online success, instead, she gives her clients insight into who she is, how she differs from others and what her mission statement is, in just fifth-teen lines. 

Use Ciara’s personal trainer bio example as an inspiration for your own work, this is the length that you should be aiming for. 

Alternatively, you may be asked to write a personal trainer biography for a third party website. In this case, you should aim to keep your profile even shorter as there will be other trainers sharing space with you. 

We advise doing some initial research, in order to see how much other trainers on the site have written, this will help you to determine the appropriate length and tone of your bio. 

Personal trainer profile examples such as these can be found on the Six3Nine site, each trainer on this site condenses their profile down to three short paragraphs, with some writing even fewer lines. 

If you send these third party websites long biographies it will only be edited down in someone else's words, who are merely interpreting what you have written. If you want your personal style and tone to be conveyed we cannot stress how important it is to condense your work down. 

Bio Length on Social Media 

Alternatively, you may choose to advertise your personal training profile on a form of social media. This can be achieved through a personalised page, paid advertisements or story posts, for more information relating to this subject we strongly recommend reading our guide on starting a fitness-based Instagram page . 

If you’re a frequent user of social media then you’ll know that some platforms limit the number of characters that you’re allowed to include within your bio. This factor will greatly influence how you choose to write and display your personal trainer bio, should you choose to advertise on these applications. 

To overcome this you will need to plan ahead and research the character capacities of every website you plan on using. Instagram and Twitter have stricter character count guidelines than of Facebook, so when using these apps you may need to get more creative in marketing tactics. 

At OriGym we know firsthand how complex the inner workings of social media can be, so we’re here to share advice on how you can optimize each one of your platforms to create a successful personal trainer bio. 

Facebook 

• Maximum Number of Characters - 63,206 words.
• Updates or Posts under 80 characters are more likely to get 88% more clicks through engagement, as beyond this point the post is cut off, forcing readers to expand in order to read the full text. It’s easy for potential clients to see your message in its entirety if they don’t have to expand. 
• If you’re planning on using your personal trainer profile in targeted ads, they should be 18 words or shorter . This may be challenging, so be sure to link to your full bio or blog, rather than using this short advertisement as the complete profile.

Twitter 

• Maximum Number of Characters - 280 words.
• Tweets that are 71-100 words get 17% more engagement than ones that run under or over this amount. You could realistically summarise your trainer bio within this limit, or use it to draw customers to your actual profile.

Instagram 

• Maximum Number of characters - 2,200 Words.
• Prompted/Advertised posts that contain ads do better with 125 Words this is because the ad won’t trail off on smaller screens such as phones.
• 5-10 Hashtags are the ideal number to incorporate as users are more likely to tap on hashtags that don’t seem too overwhelming.

#3 - Create Multiple Drafts

Now that you have information relating to your competitors and how long your profile should be you’re finally ready to write your personal trainer biography! However, keep in mind that just because you’re ready to write doesn’t mean you’re ready to post.

You should always produce multiple drafts of your intended biography, whilst you may be proud of your first draft we can guarantee you it won’t be your best! 

Once you have written the first draft of your personal fitness trainer bio take some time away from editing as this will allow you to return with a fresh mindset. We promise that upon your return you will be able to see things that need to be improved, whilst also acknowledging what works well. 

Once you have written a few drafts we’d recommend sending your biography to another fitness professional or close friend within the industry, for a second hand opinion. Think of this as market research, by getting this opinion you’ll be able to see how other people respond to your work.

From this process, you’ll be able to make any necessary amendments, that will only strengthen your profile even further. However, you need to be willing to take any criticism on board and remember this feedback is only meant to improve your biography.

Patience is a virtue, whilst we understand you’re excited to start your career as a personal trainer the worst thing you can do is rush this process. Take your time to plan, research and draft, and your hard work will pay off.  

What To Include in Your Personal Trainer Biography

Planning is one thing, but knowing what content to include within your personal trainer biography will be the aspect that separates you from your competition. When questioning how to write a personal trainer bio OriGym recommends including the following information. 

#1 - Experience, Education, and Certification

When reading anyone's professional profile the first thing you’re going to look for is relevant qualifications and experience. This section is important to make money as a personal trainer as it is where clients will know whether to trust you can provide a good service.

People will want to know what makes you an expert within the fitness industry, so be sure to include any and all qualifications and certifications you may have.  This information should be the first thing clients read in your personal profile as it will immediately show them who you are and why you’re more qualified than the next person.

For example, let’s look at Luke Morbey from Belfast . The first thing you see when reading Luke’s profile is the phrase - ‘With over 10 years of experience in the health and fitness industry, this immediately sells him to clients as an expert within the industry. 

Luke's profile is a great example of someone who knows how to capture his audience's attention. 

Figures impress, so regardless of whether you have ten or three years' worth of experience, be sure to highlight how long you’ve been in the industry, as it shows your dedication to the craft and is always guaranteed to impress readers. 

Another aspect that should always be included within your personal fitness trainer biography is your relevant certifications. Highlighting that you’re professionally qualified will immediately show clients that you’re passionate about fitness, signifying that you have taken time to learn about the industry and that you’re an expert within your field. 

This can be done in multiple different ways, firstly you can open your biography stating your qualifications such as celebrity personal trainer Alexia Clark . This will instantly let your clients know how skilled you are, capturing their attention with your expertise.

Alternatively, you could list your qualifications within a separate section of your biography in bullet points. Seeing various qualifications listed out in succession is likely to impress clients, as it shows just how much work you have put into your career. 

Think of this as your chance to brag, don’t be afraid to list any and all achievements as this will only make you and your personal trainer biography look that much stronger. In terms of the layout for this structure, we would recommend writing something like this:

‘Professional Qualifications’

• Level 2 Gym Instructor
• Level 3 Personal Trainer 
• Level 4 Nutrition Course
• 5 years of working professionally within the industry
• Worked with JD Gyms: One of the biggest chains in the country

Use this opportunity to really hammer home that you are the best at what you do, you have worked hard for these qualifications and achievements so why not brag about them! 

#2 - Area of Expertise

Within some of the personal trainer bio examples that we have provided, you will be able to see that some trainers acknowledge that they have a specific niche. Whether that be a specific area of expertise or customer base, it’s important to highlight this niche, as it will be a factor that differentiates you within the existing marketplace. 

Niche Customer Base

Using the aforementioned example of Luke Morbey we can see that he has a specific target client pool of parents and individuals who live a busy lifestyle. As such, he tailors his entire profile and website around the idea of advertising to this group of people, with phrases such as ‘workouts for workaholics’. 

If you want to train a specific group of people, then you’re going to need to center your biography around appealing to them. Mention that your training program has been tailored with them in mind, and ultimately just make these individuals feel as special as possible. 

Place this niche group at the forefront of your mind when writing your personal fitness trainer bio, you need to think about what they specifically want from you. An example of when this is done exceptionally well can be seen on The Female Trainer website, which is a personal training program that is designed by women and for women. 

We can see from just one glance at the trainer’s profile that the target group has been kept in mind during every step of the writing process. Women are at the forefront of the entire profile, and throughout every section of the biography, the trainers ensure to stress the importance of training for women. 

If you’re going to target a specific demographic OriGym would recommend doing more competitor research, but this time narrowing your focus on trainers within the same clientele pool. This will provide you with insight into what other trainers and companies are including within their biographies, and how you can tailor the rest of your work around these clients.

Niche Qualifications 

If you want to impress a specific demographic be sure to show them you’re an expert in working with that particular population. Including a niche qualification in your biography is a great way to attract clients looking for a personal trainer that specialises in certain areas of health and fitness. 

In order to ensure that these niche clients find you, you’ll need to do some keyword research on sites such as AHRefs . By using this site you’ll be able to find out what customers search for when looking into your area of expertise. 

For example, if you have a specialist qualification in obesity & weight management course and your niche area is weight loss you’ll want to do some keyword research into words such as ‘personal trainer for weight loss, weight loss personal trainer’. This will pull up a list of popular words and phrases that consumers have searched in relation to your initial keyword . '

Once you know which keywords rank the highest in local or global volume, you can then incorporate these words into your personal trainer bio, in order to ensure your profile ranks higher on search engines. 

Whilst we have previously recommended advertising qualifications in bullet points we’d advise going against this if you’re honing your knowledge into one area. In this instance however be sure to stress your main qualification, which acts as a base for your niche area of interest. 

#3 - Make it Personal

Hiring a personal trainer is a very intimate process, once hired you’re effectively a support system for your client.  They will want someone who is friendly and personable, so when writing your personal trainer biography be sure to inject some personality into your facts and figures. 

Whilst it’s important to maintain a level of professionalism if you’re bubbly, upbeat or humorous be sure to let this come through in your writing, for it will show potential customers who you are. An example of a personal biography done at a professional level can be found on Gunnar Peterson’s website , who lets his potential clients know that he personalises all of his sessions with fun and humour. 

" With over 28 years in the fitness industry, Gunnar’s dynamic approach, boundless energy and (sometimes risky) humor only add to the effectiveness of the experience his clients enjoy""

Gunnar appears on the list of the 13 Best Celebrity Personal Trainers listicle from OriGym . If online training works better for you then we’d strongly recommend reading this list, for information relating to popular workouts readily available at your fingertips.

Another example of how you can make your bio more personable is to include a mission statement. For example, if you want to train individuals in the area of weight loss due to previous personal experience with weight struggles, be sure to include this information in the personal fitness trainer bio. 

This appeals to customers as it signifies why you’re passionate about fitness, whilst also allowing them to develop a connection with your teachings and beliefs. 

Alternatively, when concluding your personal trainer profile finish off with a sentence or two which summarises your life outside of the fitness sector.

For example, you could include a basic sentence such as:

“When I’m not coaching or training for marathons, I can be found in just about any vegan restaurant, or spending quality time with my best friend aka my dog” 

Remember: This is a great opportunity to display your personality and beliefs, beyond your qualifications and educational background. Don’t be afraid to sound silly, without adding a little personality your personal trainer biography will just come across as stiff and unwelcoming.

If you’re enjoying this article on how to write a personal trainer biography, then we think you may also enjoy these other OriGym articles:

Complete Guide To Personal Trainer Testimonials 

• Personal Trainer Marketing Strategies And Tips

How To Make Money As A Personal Trainer 

Throughout this article we have given advice relating to structure, whether it's where you should place your accreditations or when you should reveal personable information, structure is everything. 

You want your personal trainer profile to flow from one point to another, with a structure that is both detailed and easy for readers to follow. But how exactly should this profile be structured?

OriGym will offer guidance into how we feel this personal advertisement should be structured, by providing personal trainer bio examples to back up our claims. 

#1 - Open With a Professional Tone

As we mentioned earlier in the article, it is always important to begin with your experiences and qualifications. You want to open your profile with a professional tone, signaling that you are willing to engage in a business relationship with your potential clients.

As we discussed within the article there are two ways in which you can present your qualifications, you can embed them within your introduction or you can separate them into a separate section, under a subheading labeled qualifications. 

If you’re interested in using the former method, then you can produce a biography intro along the lines of the following:

“As a Level 4 qualified Personal Trainer , I have dedicated my entire adult life to health and fitness, with a career that already spans 5 years...”

Hook your audience from the beginning with a sentence or two that establishes you as a credible professional. In addition to this, it’s important to allow your passion to shine through using language which demonstrates how dedicated you are to your craft, and how excited you are at the prospect of teaching. 

However, it’s important that you open the profile in a formal manner, the example given above will be far more effective than simply saying something along the lines of:

“I am a qualified Personal Trainer, and have worked as a personal trainer for 5 years” 

Opening in a professional tone that certifies your credentials will immediately hook readers, if they read only one sentence on your profile then they’ll be left with the reassurance that you’re qualified to teach them.

You’re going to want to use this time to big yourself up, remember it’s okay to brag within this section, your qualifications are something to be proud of, for they will separate you from the competition. 

#2 - Highlight What You Can Do For Your Client

Once you have shared your own achievements and what makes you qualified to be a personal trainer, you should transition into what you can do for your clients.

Think of this as the section where you begin to entice readers into your personal trainer biography, you’ll want to pull them in with an intriguing offer that only you can provide. This will be the section where you mention special areas of interest if applicable. 

When it comes to the language you should be as descriptive and concrete as possible. Avoid using flowery words or promises, and be as straightforward and to the point as possible.

Robbie Thompson’s personal trainer biography is a great example of this done right. Here Robbie clearly demonstrates how his business differs from that of other PTs, by simply placing the following sentence in bolding writing:

“This goes way beyond helping people look the best they ever have, that’s a given, this also covers performance, mindset, motivation and lifestyle” 

You don’t necessarily have to copy this approach by making your wording bold, but rather what you could do is follow Robbie’s straightforward approach to language and wording. For example, if you specialise in weight loss you could write something along the lines of:

“My teaching method goes far beyond improving fitness, I want my clients to succeed in every aspect of their health. For this reason, I also cover meal planning, and offer round the clock consultations for anyone who feels they need guidance” 

Note: In addition to drawing in your customers with tempting wording, if you have any interesting facts or figures regarding your training program now would be the time to share them. 

For example, if 100% of your customers have lost 5lbs in the first month of training with you, be sure to mention this statistic within this section. 

This section should be longer than the introductory paragraph, as this is where you’re selling your method of training. Try to offer your potential customers as much information as possible, to ensure that you are right for each other. 

#3 - Personal Touch

When writing your personal fitness trainer bio you should always include a personal touch that goes beyond stats and statistics. Saying how successful and qualified you are will only get you so far, and without including something personal you run the risk of sounding cold and unwelcoming. 

Some readers may see a list of bullet points detailing your achievements and education and think nothing of it, as it doesn’t tell them anything about you as a person. 

As discussed in the article, this personal touch could just be a sentence that is included at the end of your biography, something that tells your customers who you are outside the gym/fitness environment.

Alternatively, you can choose to incorporate your personal touch into the biography itself, using your background as context to explain why you offer specific elements of training. 

If you’re wondering how to write a fitness trainer bio that is contextualised with personal stories then we’d recommend reading Aaron Smyth’s profile. Here you will see that Aaron’s own struggles with weight management inspired him to centre his teachings around weight loss.

Having a personal experience at the heart of your biography will humanise your teachings. If your potential clients can see that you have overcome similar challenges, it will show you to be someone who has both factual and personal knowledge on the matter. 

This personal touch can relate to anything within your biography, Aaron Smyth merely made the connection between his life experience and his teaching method. Alternatively, you could make said connection to your qualifications and educational background.

For example, you could write something along the lines of:

“As someone who was diagnosed with type-2 diabetes at a later stage in life, I wanted to make it my life’s mission to better educate myself and my clients on the matter. This is why I chose to get my qualification in my Level 4 Diabetes Control and Weight Loss ”

To summarise, having a personal story within your fitness trainer bio will soften what would be an otherwise systematic statement. You want your clients to warm to you as a person, so explaining why you chose to enter the industry, or specialise in a specific area will only benefit your practice in the long run.

#4 - Call to Action!

Once you have finally produced a personal trainer profile that you’re proud of, you must remember to conclude it with a call to action! 

This is by far the simplest task involved with the writing process, as you are essentially guiding your clients along to the next process of their application. Keep in mind there is no ‘one way' to do a call to action, as every business plan will have a different approach. 

For example, one call to action could be information that tells your clients how they can contact you for a consultation. In this instance, you could write something along the lines of:

“For more information on how to set up a consultation, contact me through any of my social media accounts (linked below) and start your fitness journey today!”

Alternatively, you could use this call to action to promote another aspect of your teaching. For example, many personal trainers conclude their profile with a downloadable link that will provide clients with more information through a free e-book/leaflet.  

Your call to action should be as detailed as possible, you’re essentially using this moment to take potential clients by the hands and guide them through the steps towards working with you. 

Ensure that all of your contact details are correct and that all links are in working order. Even the slightest mistake within a call to action could make the difference between a client choosing someone else over you.

Now that we have covered how to write a personal trainer bio, we felt it important to impart some general tips and information that we feel could greatly benefit your biography.

This specific section will hone in on advice relating to the presentation and writing within your personal trainer bios.

#1 - Writing Perspective

When writing a personal trainer biography it’s important to keep perspective in mind. If you’re advertising yourself on multiple platforms you may need to adapt your profile to suit both a first and third person perspective. 

As the personal trainer profile examples used within this article show if you’re writing on a personal blog or social media account then you’re better suited to writing in first person perspective.

When using these platforms you are in control of the writing, and you want to come across as personable as possible in order to attract potential clients. By using first person perspective you are communicating one-on-one with these customers, highlighting who you are and what your program consists of.

Additionally, using language that directly addresses the reader will further personalise this profile, so be sure to include phrases such as ‘you’ as much as possible. 

Alternatively, if you’re advertising yourself on a third party website or blog, then you should write your personal trainer profile in third person. The same mindset also applies to large scale companies which employ multiple personal trainers at once.

This detail may sound trivial but perspective really does make a difference in relation to marketing. When advertising yourself in the first person you want to make it sound like your customers are friends, think of it as having a direct conversation with them.

Compared to a third person perspective, which comes across in a more formal manner. This is to be expected, especially when advertising yourself through an employer website, as this type of training is rooted in professionalism as you’re not just representing yourself, but an entire company.

In the personal training profession, it’s so important to have a good understanding of marketing. If you’d like to better educate yourself on the matter, why not start this learning process by reading the marketing strategies for personal trainers article from OriGym.

#2 - Anticipate Client’s Skepticism

When writing just about any kind of advertisement you’re bound to face some kind of skepticism. Some people are inherently pessimistic, so may read your biography and call into question your teachings without even meeting you.

For example, if you advertise yourself as some weight loss guru but have a small frame, expect people to say something along the lines of ‘what do they know about weight loss!’.

Negativity is always disheartening, especially when it comes to personal critique or feedback. The trick here is to anticipate skepticism and address it directly within your personal profile. 

A great example of this being done in an effective manner can be found on weight loss trainer Esther Avant’s personal trainer bio. Within her opening sentence, Esther kills multiple birds with one stone, directly confronting skepticism whilst being incredibly personable and funny.

We learn more about Esther from one sentence than we do most other personal trainers in their entire bios. If you are to study just one phrase as research into how to write a personal trainer bio, then we’d recommend reading the following:

“I know what you’re thinking, “what does this skinny bitch know about trying to lose weight? She doesn’t know the trouble I’ve seen! She doesn’t know my sorrow!”

Anticipate your skeptics, flip the script on them with a personal story that proves exactly why you know what you’re talking about.  Don’t be afraid to fight back with a humorous joke either, it will only result in your personality shining through further.

#3 - Make Your Biography Easy to Read

This point relates to the presentation of your biography, and we cannot stress how important it is that your profile is clear and easy to read. 

It’s rather simple to follow but so many personal trainers fall into this pitfall, after wanting to personalise their profile with their favourite colour, pictures etc. Whilst ensuring your blog looks good is essential, please don’t get swept up in adding unnecessary bells and whistles, keep your profile as clean as possible. 

Keep the same mindset you use to write a biography in mind when designing your profile/website, by maintaining simplicity you won’t overwhelm your reader.

Much like you’d send your biography to others for a second hand opinion, don’t be afraid to show off your design, even if it isn’t fully fished. By getting a second hand opinion you can see how your profile comes across to others, and whether there are things that need to be improved or amended.

Before You Go!

Here at OriGym, we're aware of how intimidating it can be to start the process of writing a personal trainer bio.  We wish you the best of luck in the writing process, and remember if you ever get stuck there are a plethora of examples online, so don’t be afraid to do competitor research for inspiration. 

Impress potential clients with your bio by expanding the your list of specialist qualifications, beginning with one of our accredited Nutrition courses . Find out more by downloading our course prospectus or get in touch with our team today.

Written by James Bickerstaff

James holds a BA (Hons) in Creative Writing and Film Studies and has recently gained a MA degree in Film, both of which he attained from Liverpool John Moores University. After taking up the couch to 5K challenge on a whim, James found a new passion for running, which he combines with his love for healthy cooking and writing. All of this led him to becoming a copywriter for OriGym.  

When he is not writing content for the site, James can be found researching new recipes, writing music reviews, reading and watching latest film releases.   

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5 Things Every Personal Trainer Bio Must Have to Be Effective.

A personal trainer bio or “About Me” page is a nonnegotiable part of a great personal training website and can play a big role in the success of your business.

Your bio is a way of building interest and trust. In fact, it’s often the first section a prospective client will look at. When done well, your bio can persuade people to work with you – or at the very least to sign up for your emails or follow you on social media.

Unfortunately, many personal trainers waste this opportunity by writing something generic or impersonal – or worse, braggy and self-congratulatory.

So how do you make sure you grab readers’ attention with your_ _bio? You start by putting yourself in their shoes.

Any prospective client reading your bio is trying to find out if you are the right fit for them .

They are not reading your bio to:

• Be amused or entertained
• Be in awe of how awesome and badass you are

A serious prospective client is reading to figure out whether:

• You can solve their problem(s)
• You are fun and easy to work with
• You are trustworthy and credible
• You are better than the other options out there

Yes, your bio is a place where you get to talk about yourself. And yes, it’s important to mention your accomplishments – and maybe you are a badass at what you do!

But your prospective client wants to find out what you can do for them. It doesn’t matter how qualified or certified you are, or how long you’ve been in the fitness industry if your potential client can’t tell whether you are a caring, relatable individual who can:

• Listen to their problems
• Identify their needs
• Provide the answers to all their burning questions.

And if you _can _do all those things? Then you’ve already gone a long way in building trust and converting your prospects into actual customers.

In this post we’re going to take a look at the 5 specific things your potential clients are trying to figure out when they read your bio, and how to address and include all of them in your bio so you can convert readers into clients.

Table of Contents:

• Chapter 1: Who are you?
• Chapter 2: Who do you help?
• Chapter 3: What is your story? (AKA: What makes you special?)
• Chapter 4: Why should they trust YOU?
• Chapter 5: What’s the next step?

Who are you?

Don’t be deceived by how obvious this first one sounds.

“Who are you” includes the technical, simple stuff: your name/title, and any certifications and qualifications you have. It also includes your educational background and relevant experience.

An uninspiring bio would end right there.

But not yours.

You need to make sure you include the most important element yet: Your identity.

Let’s talk just a little bit about what that means.

People want to connect with people who are similar to them. Parents like to talk about their kids with fellow parents. Hikers and sports enthusiasts love sharing adventure stories with each other. Dog owners love finding other dog owners they can empathize with.

You get the idea. Identities are important. Most of us have multiple identities that we define ourselves by.

Use one (or more) of your identities in your bio. Share your interests, hobbies and insights from your personal life and you will naturally attract the interest (and trust) of people who are similar. It should go without saying that whatever you share should be genuine and authentic.

Wondering which of your personal identities you should include in your bio? Think about the ones you and your ideal client have in common. If you and your ideal clients are both parents, then share a bit about your family. If both of you love cooking then share insights about your hobby.

Not sure who your ideal client or niche is yet? Check out this article.

Want to make your bio even more relatable? When sharing your personal interests and experiences with your readers, be sure to include awesome, relevant photographs.

For example, if you and your target client base are parents then be sure to share 1-2 photographs of you with your kids. There’s nothing like a good visual to build connection and a sense of understanding between you and prospective clients.

Whatever your shared identity, make sure that in your photographs you look approachable – like a “real” person. Now is not the time to use Instagram-perfect poses and filters.

Next to the way you “talk” in writing, a photo is the closest thing to a prospective client actually meeting you. You want to be relatable and human.

Who do you help?

This is directly tied to your targeted niche for your client base.

When writing your bio, you should be able to confidently finish the following sentence: “I help _ .”

The rule is to be specific. Here are some examples:

• I help Fremont residents lose weight without them having to go on restrictive diets
• I help seniors who are mostly cooped up at home get back into a more active lifestyle
• I help busy moms find more energy and feel beautiful in their own bodies

Give your potential clients a description that evokes imagery and emotion. Give them a visual that makes it clear what you’re in the business of doing and what they can look forward to achieving.

A specific description of the type of clients you help makes it clear to readers whether they are (or aren’t) within your target niche.

What is your story? (AKA: What makes you special?)

This step is probably the most important one. It’s also the one that most personal trainers totally skip since it takes a little extra effort.

This step is where you differentiate yourself from others in your field, and explain to your prospects what makes you unique and better.

The ideal way to do this is by presenting your own story and telling people why you do what you do.

Here’s an example:

*“Everywhere I looked on Instagram, none of the yoga teachers looked like me. They were all young, thin, and bending themselves into pretzel-like shapes!**

I realized that maybe there were people out there who looked more like me, but who thought they couldn’t benefit from yoga because they were too old or overweight. That’s why I started Yoga Over 40.”

“I tried every diet out there: paleo, vegan, gluten-free, keto, you name it. Then I realized that strict dieting wasn’t for me or my body, and figured out how to achieve weight loss while eating whatever I wanted (within reason!).

“It’s both my belief and experience that you don’t have to follow some crazy strict diet to lose weight and live your best life.”

Here are some prompts to help you find your story/angle:

• How did your personal training style evolve/develop? Was there something you changed along the way that helped you and others succeed more?
• What motivated you, and what continues to motivate you, to be a personal trainer?
• What are some challenges you’ve overcome? What are some failures you’ve recovered from?
• Have you discovered anything related to health and fitness that has changed your and your clients’ lives for the better?
• What is your focus? What makes you different from your competitors?

Ultimately your answer should be able to fit into this template, or one similar to it:

“I love helping/doing < Your target identity/niche >. But I noticed there was a < specific problem/lack in the industry >. So I started my own business to make a difference.”

There’s no need, at any point, to put down other trainers or other personal training methods. Instead, approach from the angle of solving a problem to better meet the needs of a certain type of person.

Why should they trust YOU?

Simply telling the reader that you are different, special and better isn’t enough. Having great examples, great photos and a great shared identity isn’t even enough either.

Potential clients want to see real life success stories; they want social proof.

Having someone else praise you, rather than praising yourself, is far more convincing to prospective clients and a crucial part of gaining their trust.

This is why you want to share at least 2 or 3 success stories (even if they are just short blurbs, or quotes) from people you have helped in the past.

Make sure that the success stories/examples you use are all people in your targeted niche – the same niche, ideally, as the prospective client reading your bio.

Use photos, if possible, of your former clients whose success stories you’re sharing. This will make them (and you) more real and relatable to the reader, in turn building further trust and interest.

And if you are just starting out as a personal trainer? Get creative! Use success stories from family members, friends or acquaintances you’ve helped – just make sure (again) that they are in your target niche.

Make sure your success stories include results , showing that you are capable of delivering. (E.g., “thanks to [Your name]’s amazing 20-day program, I was able to do my first hand-stand ever!”)

What’s the next step?

At this point several of your readers, aka potential clients, should be ready to take the next step. They’ve read about who you are, who you help and what your story is. They’ve seen the social proof, and now they feel like they know you. To some extent, they even trust you.

Now it’s time to give them a call to action. Tell them what to do next.

The key is to make this step as easy and frictionless for them as possible.

There are multiple ways to do that, but here are two of the easiest:

Book a consultation call.

A big mistake many people make is to simply use a contact form.

This is a passive approach that slows down the whole process of getting in touch with your future clients. It requires extra steps (emailing, calling) that burdens them and makes them think twice about whether they really want to reach out to you.

You want to strike when the iron is hot – when they are excited to hear from you so they can get started ASAP. Do this by having a single step that requires a single click of the mouse to connect with you.

Calendly is a good example of a scheduling app that will let you do this. All the prospective client has to do is scan your available time slots and pick one that works for them for a call. Done.

Use a low barrier offer.

One way to entice prospective clients is by offering them a taste of your training at a free or discounted rate.

If you like to run online fitness challenges, this is the option to go with. A short, free fitness challenge – e.g., 10 day weight loss blast, or 21-day summer shred – is a fun and high value offering that motivated prospects will be eager to join.

To make the process as easy as possible for your future client, go with an online personal training app that will automate the entire challenge for you. The simpler the process is, the more likely your clients and prospects are to stick with you and see results. This will make them excited to commit to more of your services.

TrainerFu is a good example – their software will let you automate everything from registration and payment to delivering workout videos.

Ready to write your personal trainer bio?

With a lot of competition out there, the key to having your fitness bio stand out is having a clear shared identity with your prospective clients.

It’s not just about the skills and the qualifications you have (though those matter, too), but about human aspects such as hobbies and experiences that create connection and trust.

Remember to use photos (and videos, even) of yourself to help your prospective clients interface with you even better. You should be clearly able to answer the question “I help ___ ,” using a niche that is specific and attention-grabbing.

And while all of the above are great, they’re still not enough – you need social proof in the form of awesome success stories from clients in your relevant niche. (This is the part that most trainers neglect to add to their bios. Don’t let that be you!).

And finally, be sure to make connecting with your prospective clients as easy as possible in the form of a high-value, low barrier offer. Your offer can be different things, but make sure that whatever you use, it’s as easy as possible – ideally requiring only a single click.

The right personal training software can help you deliver your offer to prospects more smoothly. And once you’ve converted those leads, it can help you automate your other personal training packages.

TrainerFu’s easy-to-use, automated software will save you serious time so that you can train more clients (or just have more energy and time for the ones you’re already training). It’s the top-rated app for personal trainers at both the iOS and Android app store. Click here to try it now, for free.

Further Reading

How to get testimonials from your personal training clients with examples & templates, how to start a personal training business from scratch, 8 profitable personal training business models for 2024 (+ examples), how to keep your personal training clients accountable, how to retain more personal training clients in 2024, need a personal training business plan here’s how to write one, how to start a successful online personal training business, the ultimate guide to instagram marketing for personal trainers, personal trainer marketing: how to get more clients fast, fitness email marketing: the definitive guide, the ultimate guide to building your personal trainer website, the definitive guide to tiktok marketing for personal trainers, try trainefu for free, trainerfu - the best personal trainer software, ios app for personal trainers, android app for personal trainers.

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How to Write a Personal Trainer Resume and Biography

Your personal trainer resume.

• Objective Statement: An objective statement is the first thing that catches the attention of the employer. It should highlight the personal trainer’s career goals and their experience in the industry. The statement should be concise and specific to the position they are seeking.
• Education and Certifications: Personal trainers must have a certification which is NCCA accredited . Some trainers may also have a degree in a related field such as exercise science, kinesiology, or sports medicine. NOTE: 99% of the time, a degree is not needed. The education and certifications section should list all relevant degrees, licenses (most often not needed), and certifications that the personal trainer has obtained. It should also include the name of the institution and the date of graduation. NESTA offers you an NCCA-accredited Personal Fitness Trainer Certification which is excepted worldwide.
• Professional Experience: The professional experience section should detail the personal trainer’s previous work experience, including the name of the gym, health club or fitness center, the job title, and the duration of employment. The section should also highlight the personal trainer’s duties, responsibilities, and achievements in their previous roles – both primary and secondary.  You can even include your experience if you built a home gym and train clients in your home.
• Skills: Personal trainers will want to have a broad range of skills to excel in their profession and income opportunities. The skills section should highlight your technical skills, such as knowledge of exercise techniques, equipment, and safety protocols. Additionally, personal trainers should have excellent interpersonal skills, such as communication, motivation, and empathy. You can also include skills you’ve developed as a participant in other sports such as triathlon , running , cycling, hiking , etc.
• Awards and Recognition: Awards and recognition highlight a personal trainer’s achievements and demonstrate their commitment to excellence. It is essential to include any awards, recognition, or accolades received in the fitness industry.

Here Are Things You Should Consider When Writing Your Personal Training Biography

First, let’s talk about the difference between a résumé and a biography. A résumé is something that you would submit to a potential employer for them to consider you for employment at a particular facility as an example. Your biography is something that would appear on your social media, blog, or LinkedIn account. Although, LinkedIn may have an area specific for your résumé as well. There are similarities and distinct differences. A résumé is often very segmented and has a given structure. A biography is more of a narrative and a longer paragraph format.

• Personal Background : The biography should start with a brief personal background, including the personal trainer’s name, age, and location. Additionally, the biography should highlight the personal trainer’s passion for fitness and how they became interested in the industry.
• Professional Experience: The biography should provide an overview of the personal trainer’s professional experience, highlighting their key accomplishments, and how they have helped their clients achieve their fitness goals.
• Training Philosophy: Every personal trainer has a unique training philosophy that sets them apart from others. The biography should detail the personal trainer’s training philosophy and how it helps their clients achieve their fitness goals. Additionally, the biography should highlight any specific techniques or methodologies that the personal trainer uses to train their clients.
• Client Testimonials: Client testimonials are an excellent way to showcase a personal trainer’s effectiveness and impact on their clients. The biography should include testimonials from satisfied clients, highlighting their experience working with the personal trainer and how they have helped them achieve their fitness goals.
• Community Involvement: Community involvement is an essential aspect of the fitness industry. Personal trainers should be involved in their local community and be committed to promoting health and wellness. The biography should highlight any community involvement or charitable work that the personal trainer has participated in.

Your resume and biography should highlight your professional experience, education, certifications, and skills. Additionally, your biography should provide an overview of your philosophy and client testimonials to demonstrate your effectiveness in helping clients achieve their fitness goals. By showcasing your experience, achievements, and unique training philosophy, you will stand out in the competitive job market and attract clients who are looking for a qualified and experienced personal trainer.

If you’re new to the fitness industry, you will want to first earn your NESTA NCCA Accredited Personal Fitness Trainer Certification. 

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Third Wheel

Is He Ever Just a Personal Trainer?

Male fitness instructors have had a reputation for being flirts and girlfriend stealers. How true is it?

By Gina Cherelus

In the Third Wheel column, Gina Cherelus explores the delights and horrors of sex, dating and relationships.

Roberto Hued, a personal trainer in Manhattan, keeps himself busy with a mix of private training sessions and, three days a week, group yoga classes. He works with runners, swimmers and boxers, as well as people who are simply looking to improve their mobility or strength. But with an estimated 90 percent female client base, there’s another segment of his clientele worth mentioning: other men’s girlfriends.

This, along with his being single, straight and ripped, makes Mr. Hued susceptible to a stereotype that he and other trainers can’t seem to shake. The idea that a male personal trainer is liable to “take” another man’s girlfriend has placed the occupation high on the list of guys to be wary of in the dating world.

Mr. Hued recalled one woman who had so enjoyed his group classes that she asked about private sessions. It wasn’t long before the woman’s boyfriend learned that she had switched to one-on-one workouts. And he was OK with it at first — until the day Mr. Hued ran into the client and her boyfriend, who was finally able to put a face to a name.

“That was the last time I saw her,” Mr. Hued said. He later heard from a mutual friend that the woman’s boyfriend had expressed discomfort over her training with him, which led her to quit.

The assumptions that people make about the dangerous allure of the personal trainer has provided fodder for memes, TikTok videos and jokes that go beyond social media: A male personal trainer will use his job to get women . His slyness will require you to monitor your girl’s sessions to quell your insecurities. He might improve your health and break up your happy home . Do these stereotypes hold any weight?

Mr. Hued, 33, who has been a trainer for more than five years, said that he takes his job very seriously and that the stereotypes couldn’t be farther from the truth. Although he’s never dated a client, he’s still human.

“A lot of the time, I can be in a situation where I’m like, ‘Wow, this person is really attractive,’ but immediately I remember my setting,” he said. “I’m not at a bar. I’m not at a networking event. I’m here to work, to keep things safe.”

According to Jason Harrison, a strength and conditioning coach at Present Tense Fitness, a studio he owns with his wife, there’s a “quasi-intimate relationship” that develops between a trainer and a client. After all, who else in your life can claim to have a professional interest in the tilt of your pelvis?

Asked about jealous boyfriends who monitor their girlfriends’ workout sessions or demand a say in the selection of a potential trainer, Mr. Harrison, who mostly works with ballet and contemporary dancers, flipped the script on those insecure partners: “The idea of somebody needing permission from a husband or a boyfriend to do anything is toxic just on its face.”

Still, he recognizes that the stereotype didn’t come out of nowhere: Many worries are rooted in actual trainer behaviors, such as what he calls “unnecessary touching.” If he has to touch a client, he said, “it’s a failure of communication.”

Asking permission before every touch “establishes a climate of professionalism,” he said, “but almost a clinical kind of thing, so that the touch isn’t a warm touch — it’s ‘Here’s where I want your knee to go,’ or ‘This is how I want your scapula to glide on your rib cage.’”

With people dressed with skintight clothing and dripping in sweat, the gym is bound to be the site of meet-cutes and rampant flirting, among trainers and civilians alike. It’s also the setting for many unwanted advances and accusations of harassment.

Steven Jezyk, who has worked as a trainer for more than 18 years and lives in Los Angeles, admits that he has dated a client before, but he maintains that it wasn’t his intention at the start. One woman he encountered in the gym in 2021 quickly caught his eye — and not as a potential client — but after she learned he was a trainer, she engaged his services. They worked together for nearly a year before he came clean about his feelings.

“I tried to not even think about it, but it was so obvious that we had so much in common, and she was also interested in my social life,” Mr. Jezyk, 55, said. He tried to hold back his feelings — to a point. “But then after a year,” he said, “I figured, she’s still single, I’m still single and we’re at this point where it’s not going to matter if we started dating.”

Mr. Jezyk said that he had initially resisted their attraction because his job was more important than getting into a relationship that could ruin his reputation.

“You are pretty close to somebody,” Mr. Jezyk said of the training experience. “Sometimes you’re giving them more attention than their boyfriends or husbands for that hour.”

Jerry Hayes, a personal trainer in Denver, said that he had seen some uncomfortable moments in the gym between two people, but also moments during which “it looks like they might get married.”

He has had at least one instance in which a husband didn’t want his wife to have a male trainer, which he said he could understand. When a woman requests a trainer of the same sex, it’s typically so she can feel more comfortable in what can be a vulnerable setting, he said. He has met trainers who do indeed hit on their clients.

“It’s a very immature and careless thing to do, especially because it does create that stigma,” Mr. Hayes said, adding, “That can make a woman feel very uncomfortable and prevent her from going to the gym to begin with.”

Send your thoughts, stories and tips to [email protected] .

Gina Cherelus covers dating, relationships and sex for The Times and writes the weekly dating column Third Wheel . More about Gina Cherelus

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Meet Our Trainers

All of our Personal Trainers are nationally certified and are committed to enhancing your fitness experience through education and programming.

Deona “Dee” Hatley

Education and Certifications: B.S. Broadcast Journalism M.A.Ed. Student Affairs Administration in Higher Education NETA-Certified Group Exercise Instructor & Personal Trainer ACE Health Coach Rockstar Spinning® Instructor Specializations: HIIT, Bootcamp, Core, Spinning® Favorite Music to Workout to: Afrobeats, Hip-Hop, R&B Favorite Cheat Day Meal: French fries! Fun Fact About Me: I lost 50+ pounds and am passionate about living an active lifestyle and helping others do the same!

Kelly Hunger

Education and Certifications: BS in Kinesiology MS in Exercise Science and Health Promotion ACSM Certified Clinical Exercise Physiologist NASM Certified Personal Trainer and Nutrition Coach 500hr Registered Yoga Teacher with 140hr in Trauma Sensitive Yoga Certified NAFTA Group Fitness Instructor Specializations: Yoga in all its many forms, however, I enjoy empowering others on any aspect of their health journey. Favorite Music to Workout to: 80’s music Favorite Cheat Day Meal: Nachos Fun Fact About Me: I am currently a yoga therapy student in my second year of a three-year program to become a Certified Yoga Therapist with the International Association of Yoga Therapy.

Stephanie Varin

Education and Certifications: Specializations: Favorite Music to Workout to: Favorite Cheat Day Meal: Fun Fact About Me:

Jalen Wright

Education and Certifications: Bachelor’s degree in Business Administration NASM Certified Personal Trainer Specializations: Hip-Hop Step, Core Training, Strength Circuit, Personal Training Favorite Music to Workout to: Any kind of rap Favorite Cheat Day Meal: Milk Shakes Fun Fact About Me: I’m 25 years old and from Price George’s County, MD

Fit for Success: A Guide to Becoming a Thriving Independent Personal Trainer

H ealth is the most critical part of living a long and fulfilling life. Despite the many benefits of living a healthy life, over 30 percent of adults in the United States are overweight. One of the best ways to improve physical and mental health is by working with a certified personal trainer for guidance and motivation.

If you love fitness and sports, working as an independent personal trainer offers a fulfilling and active career path. You’ll enjoy work flexibility while using your knowledge and passion for helping others. The challenge is determining the steps to take when starting a personal training business.

Luckily, you’ve found the right spot to learn the basics of client management, marketing, and more for your business. Continue reading to become a successful personal trainer today!

Earn Your Education

The first step toward becoming an independent personal trainer begins with your education. Having a solid educational foundation adds credibility to your brand. A bachelor’s degree in kinesiology or exercise science provides the knowledge you’ll need to help your clients.

You can combine your degree with certifications from top health organizations. Consider certification from the American Council on Exercise. The National Academy of Sports Medicine is another option to make your service more marketable.

Earn Personal Training Certification

There are several options to consider when working toward certification as a personal trainer. These certifications are essential in the world of physical training. Competition is fierce, but the best certifications will help you stand out from other trainers.

Seek certifications that match your specialties and career ambitions. The Certified Personal Trainer certification is one of the best to pursue. You’ll have proof that you provide services and knowledge to improve your client’s quality of life.

Determine Your Niche

Determining your niche is critical to setting your service apart from competitors. The market is saturated, and you must seek a niche that fulfills your target audience’s needs. It’s best to begin by determining the types of clients you want to work with.

You can also incorporate the area of fitness you enjoy and excel at. Some options are weight loss, strength training, and sports-specific exercises.

Specializing in a specific area helps you become an expert that clients want to work with. You’ll want to invest in MyPTHub personal trainer software to keep up with all your bookings. It’s one of the essential pieces of equipment for your personal training business.

Build Your Brand

Building your brand is a massive part of becoming a successful independent personal trainer. Your target audience will likely use the internet to explore their personal training options. A strong brand will appear near the top of the first page of search results.

Investing in your brand starts with online marketing. Social media is a powerful platform to reach a broad audience and share the benefits of your personal training services. You can also build a website and use search engine optimization to increase organic web traffic and gain new clients.

Blog posts featuring keywords and relevant information will enhance your website’s performance. It’s one of the most sustainable options for online marketing when creating a personal training business.

Create Training Plans

Each client you help is different, and it’s vital to create custom training plans to fit their fitness level and goals. Your clients want fitness solutions tailored to their bodies, minds, and goals. They’ll look elsewhere if they feel you can’t provide that level of service.

Gather as much information as possible about your clients during the first consultation. You can use that information to tailor the training plans to help them reach their goals. Ask about their past fitness experiences, medical conditions, and lifestyle.

Focus on Engagement

Client engagement is essential if you want your clients to continue coming to you for their personal training needs. The relationships you build with clients allow them to return for more sessions. Your job extends beyond creating workout plans and providing motivation.

It’s your job to provide ongoing support and to communicate with your clients during and after their sessions. Check in with your clients to measure their fitness progress and answer any concerns they face. Combine your knowledge with technology to send workout videos and motivational content.

Provide Nutritional Information

Most clients understand the importance of exercise and physical activity for a healthy mind and body. Nutrition is the other pillar to focus on when becoming a certified personal trainer.

It’s an excellent way to help clients reach their potential. Providing nutritional plans adds significant value to your personal training business.

It becomes a one-stop shop for clients who want to lose weight and enjoy a healthier body. You can educate clients on the importance of a healthy and balanced diet. Nutritional plans are the perfect complement to your exercise plans.

Set Your Pricing

Clients want affordable prices when seeking a personal training business. Examine the rates your competitors offer and determine the value of your service. It’s an excellent way to find a price your clients can afford while ensuring you make enough money to live well.

It’s best to look at the pricing of local personal training businesses in the area. Factor your experience, certifications, and services when setting your prices. Transparency is critical, so always be straightforward and honest about your pricing.

Continue Learning

Your brand will grow as you learn new skills, tips, and techniques. Continuing your learning journey is part of the journey. It shows commitment to becoming an independent personal trainer.

Keep up with changes in the industry and advancements in equipment. Your growth and investment in yourself add value to your brand. It demonstrates your commitment to providing the best personal training services.

Become an Independent Personal Trainer Today

Using your fitness background to forge a career is an excellent way to earn a living. One of the best options is becoming an independent personal trainer. It starts with gaining an education and earning certification.

Focus on online marketing and client management to provide the best experience to your clients. Combine your exercise knowledge with nutritional plans to add more value. Invest in your career and knowledge, and set competitive pricing.

Starting a new career is intimidating, but pursuing your passion is worth the risk. Explore our Career and Education content to find your dream job today!

This article is published by NYTech in collaboration with Syndication Cloud.

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Oxnard personal trainer arrested on suspicion of sexual assault of student

A 40-year-old Oxnard man who trains high school athletes throughout Ventura County has been arrested on suspicion of sexually assaulting a student, police said.

Oxnard police arrested Keith Dudley on Wednesday after he was accused of sexually assaulting a 15-year-old student at Moorpark High School, the police department said in a news release.

"At this time, there is no indication that any of these acts occurred on school grounds or at any school-sanctioned events," police said in the statement.

Dudley was arrested on suspicion of lewd and lascivious acts with a minor, according to police. He was booked at a Ventura County jail where he was released on a $20,000 bail, according to police. His first court date is scheduled for April 11.

The investigation is ongoing.

Anyone with information regarding this case or any similar incidents involving Dudley is asked to contact Det. Juan Morales at (805) 385-3922.

Sign up for Essential California for news, features and recommendations from the L.A. Times and beyond in your inbox six days a week.

This story originally appeared in Los Angeles Times .

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• Biden economy
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• Top mutual funds
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• Currency converter
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• Industrials
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Ventura County personal trainer accused of sexually assaulting teenager

A Ventura County personal trainer who works with high school students was arrested for the alleged sexual assault of a teenager.

The suspect was identified as Keith Dudley, 41, from Oxnard, according to the Oxnard Police Department.

Dudley is accused of sexually assaulting a 15-year-old student who attends Moorpark High School. Authorities said he works with students from various high schools throughout Ventura County.

Further details about the alleged incident were not released, however, police said, “There is no indication that any of these acts occurred on school grounds or at any school-sanctioned events.”

Dudley was located and arrested on the 400 block of Forest Park Boulevard in Oxnard. He faces charges of lewd and lascivious acts with a minor. He was booked at the Ventura County Main Jail and is being held on $20,000 bail.

It’s unclear whether more victims were involved as police continue investigating the case.

Loved ones remember victims killed in South L.A. DUI crash

Anyone with additional information on this or any similar incidents involving Dudley is asked to call Detective Juan Morales at 805-385-3922.

The public can also contact the Oxnard Police Department at 805-385-7600 or online at oxnardpd.org and click on “Report Suspicious Activity.”

Anonymous tips can be provided to Ventura County Crime Stoppers at 800-222-8477 or online at venturacountycrimestoppers.org .

For the latest news, weather, sports, and streaming video, head to KTLA.

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