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How to Write a Coworking Business Plan: Complete Guide

January 22, 2023

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Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your coworking, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your coworking business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

This is the first part and the most important section of your business plan. This is the first thing lenders and/or investors will have a look at.

Before we dive into the specifics, keep in mind the executive summary is a summary: keep it to 2 pages maximum. Indeed, your executive summary should briefly sum up the key sections of your business plan as well as presenting the funding ask.

Why businesses prepare business plans?

The funding ask (or funding requirement), as explained below, is the reason why any business would have a business plan. Business plans are prepared for one of the 3 following objectives:

Obtain financing from a bank or any other lender (a SBA loan for example)
Obtain financing from private investors (business angels, investment funds, etc.)
Get approval for a private or public grant

How to write an executive summary for a coworking business plan?

The executive summary of your coworking business plan should include the following important information:

Business overview : the name of your company, its legal structure, the business model (franchise vs. independent coworking business), your revenue model (is this membership only or do you also offer hot desk pricing?), and the type of services you will offer (conference rooms, cafeteria, events, workshops, etc.)
Market analysis : how big is the coworking industry ? How many coworking spaces are there? How many members do they have on average? What type of customers are they (freelancers, companies renting out offices, etc.)? What’s the average pricing of your competitors?
People : who is the management team? what is your/their experience in the coworking industry?
Financial plan : what is your expected revenue and profitability for the next 5 years? When do you expect to reach the breakeven point ? Simply include here a chart of your key financial statements
Funding ask : what type of funding do you need (loan, investment, grant)? How much do you need? How long will this last?

2. Business Overview

The business overview (or “Company description”) is the 2nd section of your business plan. It should cover all the important aspects of your coworking business: what is your business model (monthly memberships vs. hot desk / by-the-day desk rental, etc.), what type of members are you targeting (freelancers, entrepreneurs, corporates, etc.), who are your customers (individuals vs. businesses), how the company is structured, etc.

Let’s now see one by one the different pieces of information you should cover here:

As an introduction, briefly explain the genesis of the project: when, how and why you decided to start a coworking business? Why today?

Anything that shows investors or lenders passion and most importantly the background and rationale of you deciding to open a new coworking today goes a long way.

First, expand on your personal interest and passion for the industry. Are you keen to develop a community space where people get together, share ideas and create projects and businesses?

Another important addition here is to highlight why your business makes sense today.

For example, you might be an entrepreneur with experience in real estate who realised there was a strong demand in your city for women-only coworking spaces.

Are existing coworking spaces always busy? This may be a sign there isn’t enough coworking spaces in the area.

Or maybe existing coworking offices are rather basic and lack high-quality amenities (kitchen, cafeteria, noise-cancelling phone booths, etc.) professionals might need?

Business Model

First, you should explain whether you open a new independent coworking, or buy out an existing coworking or buy a franchise instead.

Coworking businesses: leasing vs. buying

Lastly, you should expand on the real estate, which is a big component of any coworking business. Specifically, you should explain whether you intend to lease the facilities (the building) from a landlord or whether you purchased the real estate with a mortgage instead.

This is a pretty important point in your business plan, which we will come back to later in the financial plan section. Indeed, there are clear differences for an investor (or a lender) between a coworking business which owns the premises and another that doesn’t.

Whilst the latter has more flexibility (to increase / decrease rented space or cancel the lease altogether), the first strategy is eventually cheaper in the long term.

Revenue model

The Business Overview section of your coworking business plan should include all your revenue streams : the services and products you intend to offer.

Typically, coworking spaces make money from a variety of sources, which can be a combination of:

Membership fees : almost all coworking spaces typically charge membership fees which give coworkers access to the amenities
Desk rental : In addition to membership, many coworking spaces also give customers the ability to rent out desks by the day or a week. Whilst desk rental fees aren’t as attractive for a coworking owner vs. recurring membership fees, they provide them with extra revenue, especially when the coworking space isn’t at maximum capacity
Renting conference and meeting rooms . Coworking spaces provide the coworkers access to fully-furnished meeting rooms and conference rooms. Depending on the membership, the meeting facilities may feature private audio or video call booths, printers, soundproofing, and other amenities. This can either be included in a membership fee, or sold as an additional service
Virtual offices . Some members may need a physical address for their business and access to office-related services (bookkeeping, printing, PA services, etc.), thereby avoiding the need for employing administrative staff
Events & workshops . Events and workshops can either be free (as a marketing strategy to attract new members) or paid (e.g. training sessions, sponsorships)

Target Audience

Another important part of the business overview section of your coworking space business plan is your target audience . To clearly define your target audience, try to answer the following questions:

Who is your typical customer?
What is their age range?
Are they freelancers / entrepreneurs? Are they employees practicing remote working? Or are they companies / startups that rent an office in your coworking for their team?

The type of customers you’re after will define the design, layout, the amenities and the quality of the offering of your coworking.

For example, if you want to secure a few corporate contracts with companies that need an office space, you will likely need to design and equip separate office spaces with fixed desks, enough conference rooms, a large and well equipped kitchen (or even a cafeteria), a professional reception with virtual office services, etc.

Instead, if you decide to open a coworking space for freelancers and creatives, you might be fine with a large open space without fixed desks, and some phone booths / small meeting rooms. A basic kitchen and furniture can also do the trick, unless you are looking at a premium coworking space for entrepreneurs.

Legal Structure

Finally, your business overview section should specify what type of business structure you opt for. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

Coworking Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Market Analysis

The market analysis is an important section of your coworking business plan. Here, you should show lenders and/or investors that you understand the coworking industry and its current trends.

More importantly, it should prove to anyone that opening a coworking in your area today makes complete sense based on market and competition dynamics.

For example, it’s always best to open a coworking in an area where competition is limited (as long as there is sufficient demand). Also, you wouldn’t necessarily open a basic coworking space only with a large open space in a premium downtown area where there are only corporations (as they would likely require separate offices and meeting rooms).

a) Coworking industry

The first part of your market analysis should answer the following 2 questions:

What is your market size ? In other words, how big is the coworking industry in your area?
How fast is your market growing today?

First, you will need to define what is your market. Is this the coworking industry in the US? Or are you referring specifically to the coworking sector in Chicago?

Keep in mind that it’s always better to be more specific. For example, it’s better to define your market at a city level where you plan to open your gym (Chicago here for example) vs. for the US as a whole.

How big is the coworking industry in the US?

Don’t get us wrong, it’s always good to add national figures as an introduction. For example, despite the pandemic, the number of coworking spaces and other shared, collaborative working spaces in the US was over 5,900 , up from 4,000 5 years earlier..!

So with an average size of 9,799 sq./ft. (100 people) , and average occupancy rate of 70%, and an average desk price for a monthly desk at $379 , we can estimate the US coworking market at $1.8 trillion. This isn’t too far from Wework’s own estimation at $1.6 trillion back in 2019.

How big is the coworking industry in your city?

Now, you can do the same math for your city / area. How big is the coworking industry? How many coworking spaces are there?

For example, assuming there are 130 coworking spaces in Chicago, and using the average monthly desk rental of $350 , you could assume the coworking sector in Chicago is worth about $35 million. In other words, each coworking space generates $600,000 in revenue per year as per our assumptions.

This is pretty much more interesting and accurate than the US market as a whole isn’t it?

How fast is the coworking industry growing in your city?

Now let’s look at growth.

Here, you can use the number of coworking spaces in your city. For example, assuming there were 120 coworking in Chicago in 2021 and 130 in 2022, we can assume your market is growing at +8% per year.

b) Competition

The 2nd step of your market analysis is to describe competition in your area. There are a few questions to answer here:

How many coworking spaces are there in the area? How spacious are they (in sq. ft.)?
Where are they located?
What types of services do they offer (membership, hot desk, virtual offices, etc.)?
Who are their customers (freelancers, corporates, etc.)?
What is their average pricing point (per monthly fixed desk for example)?

Why you need a competitive analysis in your coworking business plan?

The conclusion to your competitive analysis should be that there is a strong rationale for opening a coworking business in your area today. For example it can be that:

There is no high-end coworking space offering multiple conference and meeting rooms for corporates
Existing shared coworking spaces are always overbooked
There is no low-cost hot desk coworking space for remote workers on a small budget (under $200 a month) although many work from nearby coffee shops in the area

c) Customers

We already touched upon your target audience in the Business overview section earlier.

Here instead, the objective is to show lenders and investors that your target audience actually exists in the area where you plan to open a new coworking business. For example, you should be able to answer the following questions:

What is the age range of your target customers in your area?
What’s their average disposable income?
What type of coworking space are they interested in primarily (high-end with extra services vs. a hot desk low-cost option)?

When you present customers here, you should always tie it into competition. Are coworking customers in your area finding what they want, or is there a gap to fill in the market instead?

But it doesn’t necessarily need to be about existing coworking members only. There might be many professionals and freelancers working in basic conditions in coffee shops for example. Some of them may be interested in joining your coworking instead.

4. Sales & Marketing Strategy

Your coworking business plan should include a sales & marketing plan where you outline your strategy to acquire your target customers.

For example, you should answer the following questions:

What channel(s) do you plan to use (online vs. offline marketing channels )?
How does it make sense for your target audience? For example, you might want to focus on online marketing (e.g. social media) for freelancers, whereas you may forge partnerships with corporates for large B2B customers
What is your unique selling proposition ?
What is your expected marketing budget?
How will you track whether your marketing strategy is profitable? What’s your customer acquisition cost (CAC) ?
What marketing strategies and promotional offers do you plan on using in the early days to attract your first customers?

Let’s expand a bit on a few questions below:

What marketing channels do coworking spaces use?

A few marketing channels coworking businesses typically use are:

Email marketing
Social media
Pay-per-click campaigns (e.g. Google Ads )
Partnerships & Sponsorships (especially for B2B customers)

What is your unique selling proposition?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

Price : you may be cheaper vs. your competitors
Location : your coworking might be closer to your target customers or in a busier street for example
Quality : you offer higher-quality amenities (large fixed desks, lightning, etc.), services (cafeteria, coffee shop, etc.), a better design and layout, etc.

5. Management & Organizational Structure

The 5th section of your coworking business plan should be about people. It should include 2 main elements:

The management team and their experience / track record
The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of coworking offices would need more detail vs. an independent coworking.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

Organizational structure for a coworking

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, community, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and private investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them.

There should be 3 sections to your financial plan section:

Your historical financials (only if you already operate the business and have financial accounts to show)
The startup costs of your project (if you plan to open a new coworking space, purchase new equipment, renovate your facilities, etc.)
The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a coworking business, startup costs are all the expenses you incur before you open the space to your customers. These expenses typically are:

The lease deposit for the space you rent
The design and renovation of the existing facilities
The equipment and office furniture

The total startup costs depend on a number of factors, such as the size of your coworking space, the quality of the building (whether there is a lot or remodeling to do or not), the quality of the equipment and furniture, etc.

In general, the total cost to start a 3,000 square foot coworking business with 100 desks ranges anywhere from $94,000 to $126,500 .

Financial Projections

In addition to startup costs, you will now need to build a solid financial model over 5 years.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections ) for the appendix instead.

Your financial projections should answer at least the following questions:

How much revenue do you expect to generate over the next 5 years?
When do you expect to break even?
How much cash will you burn until you get there?
What’s the impact of a change in pricing (say 20%) on your margins?
What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

The number of members over time ;
Your expected revenue ;
Operating costs to run the business ;
Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of members as a small change in these assumptions will have a big impact on your revenue projections .

In addition to your projected financial statements, we strongly recommend you include important KPIs such as: revenue per member, customer acquisition cost , etc.

7. Funding Ask

This is the last section of your coworking business plan. Now that we have explained what your coworking business model is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

How much funding do you need?
What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
How long will this funding last (your cash burn or runway )?
Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

Use of Funds

Any coworking business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation of the building?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like for our coworking financial plan , you won’t have any issues answering these questions.

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Coworking Space Business Plan Template

Written by Dave Lavinsky

Coworking Space Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their coworking space companies.

If you’re unfamiliar with creating a coworking space business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a coworking space business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your coworking space business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a coworking space business or grow your existing coworking space company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your coworking space business to improve your chances of success. Your coworking space business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Coworking Space Businesses

With regards to funding, the main sources of funding for a coworking space business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for coworking space companies.

How to Write a Business Plan for a Coworking Space Business

If you want to start a coworking space business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your coworking space business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of coworking space business you are running and the status. For example, are you a startup, do you have a coworking space business that you would like to grow, or are you operating a chain of coworking space businesses?

Next, provide an overview of each of the subsequent sections of your plan.

Give a brief overview of the coworking space industry.
Discuss the type of coworking space business you are operating.
Detail your direct competitors. Give an overview of your target customers.
Provide a snapshot of your marketing strategy. Identify the key members of your team.
Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of coworking space business you are operating.

For example, you might specialize in one of the following types of coworking space businesses:

Industry specialized coworking space: This type of coworking space caters to workers and entrepreneurs in a specific industry such as graphic designers, digital media professionals, or writers.
Business incubator: This type of coworking space is specifically for startups and entrepreneurs to work on new business ventures in a supportive environment.
Private coworking space: This type of coworking space is usually rented out by a single company.
Open coworking space: This is the most common type of coworking space, where anyone can rent a desk or a room for a fee.

In addition to explaining the type of coworking space business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of clients served, the number of companies served, reaching $X amount in revenue, etc.
Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the coworking space industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the coworking space industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your coworking space business plan:

How big is the coworking space industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential target market for your coworking space business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your coworking space business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of coworking space business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other coworking space businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other places people gather to work, such as conference rooms, libraries, and coffee shops. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

What types of customers do they serve?
What type of coworking space business are they?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you make it easier for your clients to acquire your services?
Will you offer products or services that your competition doesn’t?
Will you provide better customer service?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a coworking space business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of coworking space company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide food and beverages, hot desks, conference rooms, or fitness rooms?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site of your coworking space company. Document where your company is situated and mention how the site will impact your success. For example, is your coworking space business located in a busy retail district, a business district, or a standalone office? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your coworking space marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

Advertise in local papers, radio stations and/or magazines
Reach out to websites
Distribute flyers
Engage in email marketing
Advertise on social media platforms
Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your coworking space business, including answering calls, scheduling cleaning services for the coworking space, ordering office supplies, and collecting payments from clients, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your coworking space business to a new city.

Management Team

To demonstrate your coworking space business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing coworking space businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a coworking space business or successfully running a small venture incubator.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will your coworking space have 20 desks, and will you charge $20 per day/per desk? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your coworking space business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a coworking space business:

Cost of equipment and office supplies
Payroll or salaries paid to staff
Business insurance
Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or testimonials from happy customers.

Writing a business plan for your coworking space is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert coworking space business plan; download it to PDF to show banks and investors. You will understand the coworking space industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful coworking space business.

Coworking Space Business Plan FAQs

What is the easiest way to complete my coworking space business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your coworking space business plan.

How Do You Start a Coworking Space Business?

Starting a coworking space business is easy with these 14 steps:

Choose the Name for Your Coworking Space Business
Create Your Coworking Space Business Plan
Choose the Legal Structure for Your Coworking Space Business
Secure Startup Funding for Coworking Space Business (If Needed)
Secure a Location for Your Business
Register Your Coworking Space Business with the IRS
Open a Business Bank Account
Get a Business Credit Card
Get the Required Business Licenses and Permits
Get Business Insurance for Your Coworking Space Business
Buy or Lease the Right Coworking Space Business Equipment
Develop Your Coworking Space Business Marketing Materials
Purchase and Setup the Software Needed to Run Your Coworking Space Business
Open for Business

Don’t you wish there was a faster, easier way to finish your Coworking Space business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how a Growthink business planning consultant can create your business plan for you.

Business Plan Checklist for Your Coworking Space

The coworking industry is becoming a lucrative worldwide phenomenon , and now is the perfect time to break into the business. And as COVID-19 induced lockdowns and social distancing hopefully become a thing of the past, remote workers will be looking to find ways to connect with like-minded individuals now more than ever. A coworking space is a perfect place to do that!

Below, we've put together a step-by-step checklist to help you envision, assemble, and scale your own unique space. Whether you're brand new to the industry or you already know the ropes, you can use these tips to improve efficiency, define your brand and strengthen your space's community.

Looking for our full coworking space business plan?

We offer a comprehensive guide to operating a coworking space. Download it free here .

1. Define Your Vision

Why do you want to open the new space? To make a living? To cross-finance your own startup? To create a national coworking chain? To help your local community?

All are valid answers, but this important first step will help define your entire strategy. You will have to adapt your strategy over time, but your vision should stay intact to make sure your brand is consistent and your members feel valued. Take WeWork for example. Their initial vision — to create spaces for people to come together and innovate — still hasn't changed, even as their business has scaled up .

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2. Solve a Specific Problem

There needs to be a niche for your new coworking business, and thankfully there are plenty of options available. Maybe your area has a high demand for coworking spaces beyond coffee shops and libraries. Maybe the existing spaces in your area are too focused on one type of worker. On the other hand, maybe the other spaces around you are too broadly focused.

You're now in the business of problem-solving, so starting with a focus and expanding from there should be your main goal. For example, Google started out as a simple search engine that used links to determine the importance of individual pages on the internet. Today, they still dominate their niche, but they also offer dozens of services on top of that: Think products and services include mail, calendars, maps, and even phones. To create something bigger, you need to begin with one small thing. Start by analyzing your competitors and conducting a competitive analysis .

3. Define Your Space

Envision your target market's dream coworking environment . Is your space a premium facility for companies or an affordable solution for freelancers? Is your primary audience big business or small teams? Will your facility integrate with your city's business environment through events and partnerships, or will it be an independent space open to anyone?

Answering these questions will help you more easily plan out your membership pricing, amenities, marketing, and location. Being generic doesn’t cut it in the coworking market. Think deeply about how to stand out against the rest and add value to your new space.

4. List Your Business Goals

This is the tough work that will help you the most in the long run. If your space is fully leased, plan out the number of desks you can offer and monetize. Shoot for using 30 to 40 percent of your total space as desk space. Then, use this figure to calculate how much revenue your space can generate, including comparing the number of hot desks against the number of permanent desks.

Start to formulate a financial plan for your vision. Use our very own free financial ramp-up calculator to get started. The next step is to think about goals further down the line. When will you break even? How much revenue will you generate? How much turnover do you expect? Which amenities and cosmetic choices can you afford?

Now think about the investment you'll need. This includes set up costs, like furniture and internet service; opening costs, like a launch event; and ongoing operations, like maintenance and salaries. There are more costs than you might initially imagine, so research more with coworking guru Alex Hillman's online guide .

Additionally, you should define your value proposition, cost structure, revenue streams, customer segments, key channels, and marketing strategy. You'll need to know these answers inside and out.

Preview of our coworking revenue forecast tool

5. Pick Your Team

Every great business starts with a great team . Consider every side of the plan: a technology expert, an operations manager, and a marketing person are essential, whether you hire them, do those jobs yourself, or outsource to freelancers.

Similarly, you’ll need to look into real estate partners, investors, and other day-to-day employees to round out your core group. A solid team will increase your space's value and pave the way for future growth.

6. Coworking Business Model

What is your unique selling point what value do you bring.

Do you offer lots of space for large teams to rent out, or individual desks to pay for by the hour? Do you offer bare-bones facilities like wifi and a seat at a desk, or cold brew on tap and gym access? You should always aim to offer the work necessities that aren’t available in free spaces like coffee shops: printers, reliable high-speed internet, writing utensils, scanners, and other office supplies. You may want to cater to a specific industry, like offering a space where entrepreneurs can network and bounce ideas off of each other. Are you geared towards providing networking opportunities, or a quiet space for optimal productivity? Or do you cater to bigger clients who want more private meeting spaces or long-term rentals? The answers to all of these questions will begin to define how you sell your space.

Who is your audience?

Are you catering to individuals, businesses, or both? How will you accommodate those who will stop in sporadically versus members who need a steady 9-5 workspace? Will you lease specific desks and offices or just grant people entry as needed? Are there entire floors that companies can rent out, or private meeting spaces for remote teams? Or maybe you don’t exist in a physical place but are more of a club? These parameters will help you think about what type of space you should occupy.

If you’re offering a space primarily for people to meet outside of the usual 9-5, maybe you operate out of a building that is in use only outside of normal business hours, like a restaurant or church. If you’re catering more to the 9-5 crowd, think about how you can utilize your space outside of business hours. Perhaps you’ll host nighttime events like book readings or networking cocktail hours. Maybe you’ll cater to parents by offering childcare or irregular hours.

What are your revenue streams?

Most revenue will come from membership fees, but those can take several forms. You can have members pay monthly or annually, or charge hourly for the use of workspace. You can offer both hot desks, which can be rented out for specific times, and dedicated desks, where a member can leave their things and return at their leisure. A mix of both will ensure you’re filled to maximum capacity. Also consider offering corporate memberships, which can be a great way to get tons of people in the door and allow companies to extend perks to remote teams.

You can also bring in revenue through amenities like a cafe, and build different levels of membership based on these smaller perks. For example, a higher-tier member might get unlimited coffee, free guests, or free access to events.

Another popular revenue stream for coworking space is something called a “virtual office,” in which startups or remote teams pay for a business address where they can send and receive packages, even while working from a different place, like their homes.

What are your marketing strategies?

A good marketing strategy is key to getting your coworking space off the ground. It’s also highly connected with who your audience is. You may run advertisements on local news or in niche magazines that cater to your audience. You should definitely have an attractive website and a strong social media presence. Many places find success in offering perks to existing members for referring friends.

Try and get creative! Can you work with influencers that your audience might follow? Should you have a booth at industry fairs, or offer freebies to those passing by at a local farmers market or on a busy street?

What partnerships can you form?

To get off the ground, many coworking spaces rely on investors. They provide an initial revenue stream and source of capital, plus they provide a networking tool that can be sold to members. If your coworking space hosts a number of entrepreneurs or start-ups, you may want to consider offering to connect them with your investor for a small fee.

Think about smaller-scale partnerships as well, such as different local businesses and entrepreneurs you can collaborate with. Perhaps a local coffee shop would be interested in opening a cafe in your space, or a local restaurant could offer customers special discounts. You could offer members discounts at a nearby gym, or host instructors for fitness classes right in your coworking space.

If you plan on hosting events, begin to compile a shortlist of people who would make a good fit. Are there local entrepreneurs who could give an inspiring talk, or authors who might draw a crowd? Perhaps artists would be interested in having their work on display, or a local library could sponsor a small lending library in your space.

7. Coworking Business Model Template

There are tons of helpful coworking business model canvases out there that are helpful to estimate your startup costs, brainstorm partnerships, cater towards your target audience, and build your business. You can save this checklist, as well, to help you start planning your space.

Target Audience : Who is your dream client? Who do you wish to attract?

Partners: Will you be looking for investors? Who will be your internet service provider? Will you partner with local businesses, or bring in local experts for events?

Added Value: What’s your selling point? A quiet space for remote workers to use instead of a home office? Networking opportunities? Speakers and events?

Key Resources: What do you need to be successful? An entire building or just an open floor? Wifi? Cold brew? Fax machines?

Advertising: How will you spread the word? Through local businesses, social media, billboards, or word of mouth?

Key Activities: What will your space be used for? Workspace for startups? Collaboration for entrepreneurs? Events open to the whole community?

Revenue Streams: Will membership fees be fixed or will there be different plans? Will you recruit investors? How many hot desks versus conference rooms? Will you charge a fee for events?

Customer Segments : What different customers do you hope to attract? Freelancers? Remote workers? Entire companies?

Download this Coworking Space Business Model Canvas today and start planning!

Remember: This is a broad overview. While these are some of the main questions you'll need to address when shaping your business plan, there will be plenty of other things to evaluate more in-depth. We've collected a more extensive overview of how to launch and run a coworking space in 2021 with our updated guide, which you can download for free .

And get excited! Coworking is showing signs of massive growth, and this is your chance to improve the world of business while setting yourself up for success.

Carlo Belloni

Carlo is the Project Manager and SEO Specialist at Kisi.

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Comment créer un business plan de coworking gratuit en PDF avec Angel

Découvrez comment préparer un business plan complet pour votre espace de coworking

Guide étape par étape pour créer un business plan de coworking

Créer un business plan de coworking avec Angel est un processus simple et efficace. Suivez ce guide étape par étape pour élaborer un plan complet et convaincant pour votre entreprise de coworking.

Tout d'abord, commencez par décrire clairement votre concept de coworking. Présentez votre vision pour l'espace de coworking, y compris ses caractéristiques uniques, sa localisation, et les services que vous prévoyez d'offrir. Mettez en évidence ce qui distingue votre espace de coworking des autres, que ce soit un design innovant, des équipements de pointe, ou une communauté ciblée. Cette section doit capturer l'essence de votre projet de coworking et donner un aperçu clair de ce que vous envisagez de réaliser.

Ensuite, passez à une analyse approfondie du marché du coworking. Explorez les tendances actuelles dans l'industrie du coworking, telles que l'augmentation de la demande d'espaces de travail flexibles, les préférences des travailleurs indépendants et des entrepreneurs, et les modèles de tarification populaires. Examinez également la concurrence dans votre région, en identifiant les autres espaces de coworking et en évaluant leurs forces et leurs faiblesses. Cette analyse vous aidera à positionner votre entreprise de coworking de manière stratégique et à identifier des opportunités de croissance.

Après avoir étudié le marché, décrivez en détail votre public cible. Identifiez les professionnels, les entrepreneurs ou les entreprises qui seraient intéressés par votre espace de coworking. Analysez leurs besoins en matière d'espace de travail, leurs préférences en termes de services et d'aménagements, et leur budget potentiel. Comprendre votre public cible est essentiel pour développer une offre attrayante et adaptée à leurs besoins spécifiques.

Enfin, élaborer des prévisions financières détaillées pour votre business plan de coworking. Cette section doit couvrir les coûts de démarrage, tels que l'achat ou la location de l'espace, l'ameublement, la technologie, et les dépenses de marketing. Prévoyez également les coûts opérationnels réguliers, tels que les salaires du personnel, les services publics, l'entretien, et les frais généraux. Projetez vos revenus en fonction de différents scénarios, comme le taux d'occupation prévu, les tarifs de location, et les services supplémentaires que vous pourriez offrir. Enfin, calculez vos marges bénéficiaires pour garantir la rentabilité de votre entreprise de coworking.

Présentation de votre projet de coworking

La présentation de votre projet de coworking est une étape cruciale dans la création d'un business plan convaincant. Cette section doit capturer l'essence de votre concept, en mettant en avant les aspects innovants et différenciateurs de votre espace de coworking. Utilisez des visuels attrayants, tels que des rendus architecturaux ou des plans d'aménagement, pour illustrer votre vision de l'espace de coworking. Décrivez également en détail les services que vous prévoyez d'offrir, tels que l'accès à des espaces de travail partagés, des salles de réunion équipées, des équipements de haute technologie, ou des programmes de networking et d'événements professionnels. Mettez en lumière les avantages de votre espace de coworking, que ce soit en termes de commodité, de flexibilité, ou de communauté collaborative. Enfin, incluez une analyse de la demande potentielle pour votre projet de coworking, en mettant en avant les tendances du marché et les besoins spécifiques de votre public cible.

Étude de marché pour les espaces de coworking

Une étude de marché approfondie est essentielle pour élaborer un business plan convaincant pour les espaces de coworking. Cette analyse doit explorer en profondeur le marché cible, en se concentrant sur divers aspects clés.

Il est crucial de commencer par une compréhension détaillée des tendances actuelles dans l'industrie du coworking. Cela inclut l'augmentation de la demande pour des espaces de travail flexibles, la montée en popularité des espaces de coworking comme lieu de networking et de collaboration, et les préférences des travailleurs indépendants et des entreprises pour des environnements de travail stimulants et innovants.

Outre les tendances du marché, il est essentiel d'examiner la concurrence dans votre région. Identifiez les autres espaces de coworking et évaluez leurs offres, leurs tarifs, leurs aménagements, et leur positionnement sur le marché. En analysant les forces et les faiblesses de la concurrence, vous pourrez positionner votre propre espace de coworking de manière stratégique et identifier des opportunités de différenciation.

Une partie cruciale de l'étude de marché est l'analyse du public cible. Identifiez les professionnels, les entrepreneurs, ou les entreprises qui seraient intéressés par votre espace de coworking. Comprenez leurs besoins en matière d'espace de travail, leurs préférences en termes de services et d'aménagements, et leur budget potentiel. Cette compréhension approfondie de votre public cible vous aidera à développer une offre attractive et adaptée à leurs besoins spécifiques.

Enfin, l'intégration d'une analyse SWOT (Strengths, Weaknesses, Opportunities, Threats) dans votre étude de marché est essentielle. Cette analyse doit être spécifique à votre entreprise de coworking et couvrir des aspects tels que la qualité de vos services, votre positionnement par rapport à la concurrence, les opportunités de croissance, et les menaces potentielles telles que les fluctuations économiques ou les changements dans les préférences des travailleurs.

Recherche de clients potentiels pour votre espace de coworking

La recherche de clients potentiels pour votre espace de coworking est une étape critique pour le succès de votre entreprise. Cette section du business plan doit explorer les stratégies pour identifier et attirer votre public cible.

Commencez par définir clairement votre public cible en fonction de vos analyses de marché. Identifiez les professionnels, les entrepreneurs, ou les entreprises qui seraient les utilisateurs idéaux de votre espace de coworking. Cela peut inclure des travailleurs indépendants à la recherche d'un environnement de travail collaboratif, des startups à la recherche d'espaces flexibles, ou des entreprises cherchant à offrir à leurs employés un environnement de travail innovant.

Une fois votre public cible défini, développez des stratégies de marketing ciblées pour atteindre ces clients potentiels. Cela peut inclure la création de campagnes publicitaires adaptées aux plateformes de médias sociaux ou la participation à des événements professionnels locaux. Mettez en place des programmes de parrainage ou des offres spéciales pour attirer de nouveaux clients et fidéliser ceux qui sont déjà intéressés.

Envisagez également des partenariats avec des entreprises ou des organisations complémentaires qui pourraient être intéressées par votre espace de coworking. Par exemple, des entreprises de services professionnels, des écoles de formation, ou des associations professionnelles pourraient être des partenaires potentiels pour promouvoir votre espace de coworking auprès de leur réseau.

Enfin, assurez-vous de mettre en place un système de suivi et de gestion des prospects pour convertir les clients potentiels en utilisateurs réels de votre espace de coworking. Cela peut inclure des outils de gestion de la relation client (CRM) ou des campagnes de suivi personnalisées pour maintenir l'engagement des clients potentiels.

Génération de prévisions financières pour un espace de coworking

Élaborer des prévisions financières précises est essentiel pour le succès de tout business plan de coworking. Cette section doit couvrir plusieurs éléments financiers clés pour fournir une image complète de la santé financière prévue de votre entreprise de coworking.

Coûts de démarrage : Détaillez tous les coûts initiaux nécessaires pour lancer votre entreprise de coworking. Cela peut inclure l'achat ou la location de l'espace, l'ameublement, la technologie, les dépenses de marketing, et les coûts liés à la création de votre site web ou à l'établissement de votre espace de coworking.
Coûts opérationnels : Fournissez une analyse détaillée des coûts réguliers que vous prévoyez d'engager. Ces coûts peuvent inclure les salaires du personnel, les services publics, l'entretien, le nettoyage, les fournitures de bureau, et les frais généraux liés à la gestion quotidienne de votre espace de coworking.
Revenus attendus : Projetez vos revenus en fonction de différents scénarios, tels que le taux d'occupation prévu, les tarifs de location, et les services supplémentaires que vous pourriez offrir à vos clients. Prenez également en compte les revenus provenant d'événements spéciaux ou de programmes de membres premium, le cas échéant.
Marges bénéficiaires : Calculez vos marges bénéficiaires en tenant compte des coûts directs et indirects. Cette analyse vous aidera à déterminer les tarifs de location et les services complémentaires pour garantir la rentabilité de votre entreprise de coworking.

En outre, l'utilisation d'outils en ligne comme Angel peut grandement faciliter la création de ces prévisions financières. Ces outils offrent souvent des fonctionnalités telles que :

Modèles financiers : Utilisation de modèles préconçus qui peuvent être adaptés en fonction des besoins spécifiques de votre entreprise de coworking.
Tableaux de bord interactifs : Pour une visualisation claire et compréhensible de vos données financières, facilitant ainsi la prise de décisions et la communication avec les parties prenantes.
Conseils d'experts-comptables : Permettant d'assurer l'exactitude et la pertinence de vos prévisions financières, en bénéficiant des conseils professionnels pour optimiser la santé financière de votre entreprise de coworking.

Interface facile à utiliser pour créer un business plan de coworking

L'interface utilisateur d'Angel est conçue pour simplifier la création de votre business plan de coworking. Avec des fonctionnalités intuitives, telles que des modèles de business plan personnalisables, des graphiques interactifs pour visualiser les données financières, et des outils de suivi des progrès, Angel rend la planification d'entreprise plus accessible. Cette section du business plan peut également illustrer comment l'intégration de technologies, comme des tableaux de bord interactifs et des analyses prédictives, peut aider les propriétaires d'espaces de coworking à rester organisés et à anticiper les tendances futures du marché. Grâce à une interface conviviale, la création d'un business plan complet et convaincant pour votre entreprise de coworking est à portée de main.

Téléchargement du business plan de coworking en PDF et Excel

L'accessibilité et la flexibilité sont des aspects clés d'un business plan efficace. Une fois votre business plan de coworking finalisé, vous avez la possibilité de le télécharger en formats PDF et Excel avec Angel. Le format PDF est idéal pour une présentation professionnelle à des investisseurs, des prêteurs et des partenaires. Il offre un aperçu clair et concis de votre plan, parfait pour les réunions et les propositions. D'autre part, le format Excel est extrêmement utile pour une gestion dynamique de votre plan. Il vous permet de faire des ajustements en temps réel, tels que la modification des prévisions financières, la mise à jour des coûts ou l'ajout de nouvelles stratégies de marché, ce qui est essentiel à mesure que votre entreprise évolue.

Outils pour organiser le lancement d'un espace de coworking

Le lancement d'un espace de coworking nécessite une planification et une organisation méticuleuses. Angel vous accompagne au-delà de la simple création d'un business plan. Notre outil offre la possibilité de construire une liste de tâches détaillée, d'établir des échéances et de suivre vos progrès. Cela inclut l'aide à la définition d'objectifs à court et long terme, le développement de stratégies de marketing ciblées, et la mise en place d'une structure financière solide. De plus, Angel propose des conseils et des ressources pour naviguer dans les aspects juridiques et administratifs du lancement d'entreprise, assurant ainsi que vous êtes bien préparé pour chaque étape du processus.

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Coworking Space Business Plan

After getting started with upmetrics , you can copy this sample business plan into your business plan and modify the required information and download your coworking space business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample coworking business plan

Need help writing your business plan from scratch? Here you go; download our free coworking business plan pdf to start.

It’s a modern business plan template specifically designed for your coworking business. Use the example business plan as a guide for writing your own.

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Coworking Space Business Plan Template

Written by Dave Lavinsky

Coworking Space Business Plan

You’ve come to the right place to create your Coworking Space business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Coworking Space companies.

Below is a template to help you create each section of your Coworking Space business plan.

Executive Summary

Business overview.

Work Together is a new coworking space located in Las Vegas, Nevada. The space will provide a comfortable and clean setting for professionals of all industries to work in. Professionals who are interested in renting our offices can rent a private office, conference room, or a shared space depending on their needs. They can also rent offices by the day or at a monthly rate. No matter the type of office they rent or the length of their lease, all of our clients are guaranteed a clean, respectful, and professional setting for them to work in.

Work Together is led and founded by Dustin James. Dustin has been a commercial broker for ten years, and has seen an increasing demand in flexible coworking spaces. Since this is an increasing need in a world that is offering more remote and flexible working options, Dustin has decided to specialize in leasing coworking spaces to meet the working needs of the professionals and entrepreneurs of the Las Vegas area.

Product Offering

Work Together provides several offices for professionals to work in. Clients who are interested in renting our offices, can rent private offices, conference rooms, or shared spaces. They can also rent these spaces at a daily rate or monthly rate, depending on their needs.

Customer Focus

The clients of Work Together are typically business owners, investors, business executives, and realtors seeking flexible work spaces. Some clients will just need space for themselves, while others will need space for a small team of up to 15 people. Work Together will offer a variety of office space options to satisfy this diverse demographic.

Management Team

Success Factors

Work Together will be able to achieve success by offering the following competitive advantages:

Location: Work Together’s location is near the center of town and is convenient to access for all commuters and nearby residents. It’s visible from the street with many working professionals walking to and from work on a daily basis, giving passersby a direct look at our offices.
Client-oriented service: Work Together will have a full-time assistant to primarily keep in contact with clients and answer their everyday questions.
Management: Dustin has been extremely successful working in the real estate sector and will be able to use his previous experience to better assist his clients. His unique qualifications will serve customers in a much more sophisticated manner than Work Together’s competitors.
Relationships: Having lived in the community for 25 years, Dustin knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to the community in order to build up a list of loyal and satisfied clients.

Financial Highlights

Work Together is currently seeking $500,000 to launch. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, and working capital. Specifically, these funds will be used as follows:

Office Design/Build: $200,000
Marketing and Advertising: $50,000
Inventory and Supplies: $50,000
Three Months Of Overhead Expenses (Rent, Salaries, Utilities): $100,000
Working Capital: $100,000

The following graph outlines the pro forma financial projections for Work Together.

Company Overview

Who is work together.

Work Together History

Dustin incorporated Work Together as an S-Corporation on May 1st, 2023. The company is currently being run out of Dustin’s home office but will move to a commercial location once the lease has been finalized. Dustin has also identified several office locations to lease and turn into coworking spaces.

Since incorporation, Work Together has achieved the following milestones:

Found a location for the main office and signed a letter of intent to lease it.
Developed the company’s branding image, social media, and website.
Began recruiting key staff.

Work Together Services

Industry analysis.

The evolution of the coworking space concept has grown exponentially over the past ten years. According to Mordor Intelligence, over the next five years, the coworking space industry will grow at a CAGR of 11%. Several factors will contribute to this growth, as industry reports suggest:

Higher costs associated with land acquisition and building
Higher costs for individual office build-outs
Higher costs for building materials overall
Increased demand for “team or group community spaces”
Increased purpose in resource “sustainability”
Increased goal to minimize expenditures across the board

At the same time, as noted by Work Together, the coworking space will need to innovate more spatial designs and layouts for teams or groups that require collaboration. The team or group concept is now dominating the business world and it is anticipated that it will continue to do so for many years to come.

Customer Analysis

Demographic profile of target market.

The clients of Work Together are typically business owners, investors, business executives, and realtors seeking flexible work spaces in the Las Vegas area. Some clients will just need space for themselves, while others will need space for a small team of up to 15 people. Work Together will offer a variety of office space options to satisfy this diverse demographic.

The demographics of Las Vegas, Nevada are as follows:

Customer Segmentation

Work Together will primarily target the following customer profiles:

Entrepreneurs
Remote workers
Small teams and companies

Competitive Analysis

Direct and indirect competitors.

Work Together will face competition from other companies with similar business profiles. A description of each competitor company is below.

King & Hartfield Group

King & Hartfield is a commercial broker that designs coworking spaces for small and large organizations. These rentals are on an annual basis, and they rarely allow for monthly or temporary leases. Since many professionals and teams need accommodations that are more flexible than this, we expect many local professionals to seek out our more flexible lease options.

Clarkson Coworking Connections

Clarkson provides temporary coworking offices for professionals who only need to rent offices for a few days or weeks at a time. They are specifically designed for entrepreneurs, artists, and others who only need a private space for temporary projects. Since Clarkson Coworking Connections does not offer more permanent services, many professionals and teams will seek out our offices for monthly or annual rentals.

Moss & Associates

This company has been in existence for five years and has created a short list of successful coworking space build outs. The company does not design or build out space for more than six people, working from the platform that too many people in community spaces are not beneficial to their clients. Given this limit, Work Together is positioned to succeed in the larger projects and teams that need coworking accommodations.

Competitive Advantage

Work Together offers several advantages over its competition. Those advantages are:

Marketing Plan

Brand & value proposition.

Work Together will offer the unique value proposition to its clientele:

Quiet and clean office spaces
Affordable daily and monthly rates
Client-focused services, where the company’s interests are aligned with the customer
Service built on long-term relationships and personal attention

Promotions Strategy

The promotions strategy for Work Together are as follows:

Social Media

Dustin James will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.

Work Together will develop a professional website that showcases pictures of the office spaces we provide. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Billboard Advertising

We will drive attention toward Work Together by leasing a billboard alongside major highways. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of individuals who are in need of flexible working options.

Publications

The company will also invest in advertising in selected local and national publications such as professional magazines, newspapers, and other publications to build brand awareness and draw in new customers.

Work Together will charge moderate rates for its coworking spaces so clients feel they are getting a great value when renting out our offices.

Operations Plan

The following will be the operations plan for Work Together. Operation Functions:

Dustin James will be the President of Work Together. He will oversee the general operations of the organization, rent out offices to clients, and hire and train all staff. Over the next several months, Dustin will focus on hiring the following staff:
A full time Administrative Assistant who will manage the company website and listings and assist clients with their questions and concerns.
A Director of Marketing who will run and manage all marketing and advertising efforts.
Janitorial staff to ensure that the offices are in clean and perfect condition every day.

Milestones:

Work Together aims to achieve the following goals in the next six months.

6/1/202X – Finalize lease agreement
7/1/202X – Design and Build Out Underway
8/1/202X – Design and Build Out Completed
9/1/202X – Hire and Train Staff
10/1/202X – Grand Opening
11/1/202X – Reach Break-Even

Financial Plan

Key revenue & costs.

The key revenues for Work Together will come from charging clients for the offices they rent from us.

The major cost drivers include labor expenses, cleaning expenses, rent, utilities, supplies, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

Number of clients per month:
Year 5: 100
Annual lease: $150,000

Financial Projections

Income statement, balance sheet, cash flow statement, coworking space business plan faqs, what is a coworking space business plan.

A coworking space business plan is a plan to start and/or grow your coworking space business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Coworking Space business plan using our Coworking Space Business Plan Template here .

What are the Main Types of Coworking Space Businesses?

There are a number of different kinds of coworking space businesses , some examples include: Industry specialized coworking space, Business incubator, Private coworking space, and Open coworking space.

How Do You Get Funding for Your Coworking Space Business Plan?

Coworking Space businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Coworking Space Business?

Starting a coworking space business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Coworking Space Business Plan - The first step in starting a business is to create a detailed coworking space business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your coworking space business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your coworking space business is in compliance with local laws.

3. Register Your Coworking Space Business - Once you have chosen a legal structure, the next step is to register your coworking space business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your coworking space business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Coworking Space Equipment & Supplies - In order to start your coworking space business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your coworking space business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Here is a free business plan sample for a coworking space.

Are you considering launching a coworking space and seeking guidance on how to structure your business plan?

In the content that follows, we will present you with a comprehensive sample business plan tailored for a coworking space.

Creating a solid business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and the strategies you'll employ to carve out your niche in the competitive world of shared workspaces.

To craft a compelling plan with ease and precision, you're invited to utilize our coworking space business plan template. Additionally, our team of experts is available to review and refine your plan at no extra cost.

How to draft a great business plan for your coworking space?

A good business plan for a coworking space must reflect the unique aspects of this type of business.

To start, it is crucial to provide a comprehensive overview of the coworking industry. This includes offering up-to-date statistics and pinpointing emerging trends in the coworking sector, as illustrated in our coworking space business plan template .

Then, you need to articulate your business concept effectively. This encompasses your vision, identifying your target market (such as freelancers, startups, remote workers, or small businesses), and the distinctive features of your coworking space (modern design, networking opportunities, niche focus, etc.).

The subsequent section should delve into market analysis. This requires a thorough understanding of local demand, the competitive landscape, and the preferences of potential members.

For a coworking space, particular emphasis should be placed on the services and amenities you plan to provide. Detail the variety of workspaces - open desks, private offices, meeting rooms - and explain how they cater to the needs and work styles of your target clientele.

The operational plan is equally important. It should outline the location of your coworking space, the layout of the work and communal areas, technology infrastructure, and the management of day-to-day operations.

For a coworking space, it is vital to highlight the quality of the work environment, the robustness of the IT infrastructure, and the community-building activities.

Next, tackle your marketing and sales strategy. How will you draw in and keep members? Consider promotional tactics, membership benefits, and additional services (like workshops, events, or consultancy).

Online strategies, such as a professional website or an active social media presence, are also crucial in the digital age.

The financial framework is another fundamental component. This includes the initial investment, revenue projections, operational expenses, and the point at which the business becomes profitable.

In a coworking space, revenue streams can be diverse, so it is essential to plan carefully and have a solid grasp of your financials. For assistance, you can refer to our financial forecast for a coworking space .

Compared to other business plans, a coworking space plan must pay special attention to aspects such as the real estate market, the flexibility of membership plans, and the creation of a strong community culture.

A well-crafted business plan will not only help the entrepreneur to define their vision and strategies but also to attract investors or secure loans.

Lenders and investors are looking for comprehensive market research, realistic financial projections, and a clear understanding of the daily operations of a coworking space.

By presenting a thorough and substantiated plan, you showcase your credibility and dedication to the success of your venture.

To achieve these goals while saving time, you can simply fill out our coworking space business plan template .

A free example of business plan for a coworking space

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a coworking space .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The coworking space industry has seen a surge in popularity, particularly in the wake of changing work patterns.

Recent studies have valued the global coworking space market at approximately 26 billion dollars, with projections indicating continued growth as the gig economy expands and corporations adopt more flexible work arrangements.

In the United States alone, there are over 5,000 coworking spaces, contributing significantly to the economy by providing entrepreneurs, freelancers, and businesses with flexible workspaces.

These statistics underscore the integral role coworking spaces play in today's work environment and their growing economic impact.

The coworking industry is characterized by several key trends that reflect the evolving nature of work.

Hybrid work models are becoming the norm, with a blend of remote and in-office work that supports flexibility and work-life balance. This has led to an increased demand for coworking spaces that offer a professional environment close to home.

There is also a rise in niche coworking spaces catering to specific industries or communities, fostering networking and collaboration among like-minded professionals.

Technology integration is crucial, with high-speed internet and state-of-the-art office equipment becoming standard offerings in coworking spaces.

Additionally, there is a growing emphasis on creating spaces that promote well-being, with ergonomic furniture, natural lighting, and greenery.

Finally, the importance of community building through events, workshops, and social gatherings is a significant trend, as these activities add value to the coworking experience and help retain members.

Success Factors

Several factors contribute to the success of a coworking space.

Location is paramount, as spaces situated in accessible, vibrant neighborhoods are more attractive to potential members.

The design and functionality of the space are also critical, with a need for a variety of work areas, including private offices, open desks, meeting rooms, and lounge areas to cater to different work styles and preferences.

Community engagement is another key element, as fostering a sense of community can differentiate a coworking space and encourage member retention.

Offering flexible membership plans that cater to varying needs, from daily passes to long-term leases, can also be a decisive factor in attracting a diverse range of members.

Lastly, maintaining a high level of customer service and providing members with the resources and support they need to be productive are essential for the long-term success of a coworking space.

The Project

Project presentation.

Our coworking space project is designed to cater to the evolving needs of freelancers, entrepreneurs, and remote workers seeking a professional and collaborative work environment. Strategically located in an urban center with easy access to public transportation, our coworking space will offer a variety of workspaces, including private offices, open desks, meeting rooms, and lounge areas, all equipped with high-speed internet and modern office amenities.

The emphasis will be on creating a dynamic, inspiring, and community-driven atmosphere that fosters networking, productivity, and creativity among its members.

This coworking space aims to become a hub for innovation and collaboration, providing a flexible and cost-effective alternative to traditional office leasing, and supporting the growth and success of its diverse member base.

Value Proposition

The value proposition of our coworking space project is centered around offering a flexible, modern, and community-focused workspace solution. We provide a variety of membership options tailored to the unique needs of individuals and teams, ensuring that our members have access to the resources they need to thrive.

Our commitment to fostering a collaborative environment, coupled with our state-of-the-art facilities, offers a unique blend of productivity and networking opportunities, while also promoting a healthy work-life balance.

We are dedicated to building a diverse and vibrant community where members can connect, share ideas, and grow their businesses, and we aim to empower our members by hosting workshops, events, and mentorship programs.

Our coworking space aspires to be more than just a place to work; it aims to be a catalyst for professional development and a cornerstone of the entrepreneurial ecosystem in the area.

Project Owner

The project owner is an experienced entrepreneur with a passion for fostering business growth and community engagement.

With a background in business development and a keen understanding of the challenges faced by today's workforce, he is committed to creating a coworking space that stands out for its commitment to flexibility, innovation, and community.

Driven by a vision of creating a supportive environment for entrepreneurs and remote workers, he is determined to offer a space that not only meets the practical demands of modern professionals but also nurtures the spirit of collaboration and continuous learning.

His dedication to excellence and his entrepreneurial spirit make him the driving force behind this project, aiming to revolutionize the way people work and connect in a shared space.

The Market Study

Market segments.

The market segments for this coworking space are diverse and cater to various professional needs.

Firstly, there are freelancers and remote workers who seek a structured environment that fosters productivity away from home distractions.

Next, we have startups and small businesses that require flexible office solutions without the commitment and overhead of traditional office leases.

Additionally, the coworking space serves larger corporations looking for satellite offices or temporary project spaces for their teams.

Finally, entrepreneurs and professionals who travel frequently may use the coworking space as a base for their transient work needs.

SWOT Analysis

A SWOT analysis of the coworking space project highlights several key factors.

Strengths include a prime location, a variety of workspace options, state-of-the-art facilities, and a strong community network.

Weaknesses might involve the challenge of differentiating from other coworking spaces and the ongoing costs associated with maintaining cutting-edge amenities.

Opportunities can be found in the growing trend of remote work, the potential for hosting events and workshops, and the ability to offer additional services such as business consulting or networking opportunities.

Threats could encompass economic downturns affecting small businesses and freelancers, as well as the emergence of new competitors in the coworking industry.

Competitor Analysis

Competitor analysis in the coworking industry indicates a competitive landscape with a mix of local and international players.

Direct competitors include other coworking spaces, business incubators, and shared office providers.

These competitors strive to attract a diverse professional clientele by offering various amenities, community events, and membership perks.

Potential competitive advantages for our coworking space include a superior location, a strong emphasis on community building, flexible membership plans, and a robust support system for entrepreneurs and businesses.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique position in the market and ensuring member loyalty.

Competitive Advantages

Our coworking space stands out due to its strategic location, flexible and innovative workspace solutions, and a vibrant professional community.

We offer a range of options from hot desks to private offices, catering to the varying needs of our members, all within a modern and inspiring environment.

Moreover, our commitment to fostering a collaborative community through networking events, workshops, and social gatherings creates a unique ecosystem that encourages growth and success for our members.

We pride ourselves on our adaptability to the evolving needs of the workforce and our dedication to providing top-tier services and amenities.

You can also read our articles about: - how to start a coworking space: a complete guide - the customer segments of a coworking space - the competition study for a coworking space

The Strategy

Development plan.

Our three-year development plan for the coworking space is designed to foster a community of innovation and collaboration.

In the first year, we will concentrate on building a strong member base by providing a versatile and inspiring work environment, coupled with networking events and professional development workshops.

The second year will focus on expanding our services, including private offices, dedicated desks, and virtual office packages, as well as enhancing our technological infrastructure to cater to the evolving needs of our members.

In the third year, we aim to establish additional locations in key business districts to create a network of coworking spaces, facilitating greater accessibility and convenience for our members.

Throughout this period, we will remain committed to creating a dynamic and supportive ecosystem for entrepreneurs, freelancers, and businesses, ensuring our coworking space is synonymous with productivity and professional growth.

Business Model Canvas

The Business Model Canvas for our coworking space targets freelancers, startups, and small to medium-sized enterprises seeking flexible and collaborative workspaces.

Our value proposition revolves around providing a professional work environment with high-speed internet, meeting rooms, and networking opportunities, all within a community-driven atmosphere.

We offer memberships through various plans, including hot desks, dedicated desks, and private offices, utilizing our key resources such as our well-designed spaces and community management team.

Key activities include space management, event organization, and community engagement.

Our revenue streams are generated from membership fees, event space rentals, and additional services such as printing and mail handling, while our costs are associated with leasing, space maintenance, and staff salaries.

Find a complete and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building a strong brand presence within the local business community.

We aim to attract members by showcasing the benefits of coworking spaces, such as flexibility, cost-efficiency, and the opportunity for collaboration. Our approach includes targeted digital marketing campaigns, hosting industry events, and offering trial memberships.

We will also establish partnerships with local businesses and entrepreneurial organizations to increase referrals and provide exclusive benefits to our members.

Additionally, we will leverage social media platforms and influencer partnerships to amplify our reach and engage with a wider audience, while emphasizing the unique features and community aspect of our coworking space.

Risk Policy

The risk policy for our coworking space is designed to mitigate risks associated with real estate, market fluctuations, and member retention.

We will adopt flexible lease agreements to adapt to changing market conditions and maintain a diversified member base to reduce dependency on any single industry or client.

Regular member feedback sessions and satisfaction surveys will help us to continuously improve our services and address any concerns promptly. Additionally, we will maintain a conservative financial strategy to manage operational costs effectively.

We will also carry comprehensive insurance to cover liabilities related to property and general business operations. Our priority is to provide a secure and reliable workspace while ensuring the satisfaction and safety of our members.

Why Our Project is Viable

We envision creating a network of coworking spaces that cater to the dynamic needs of modern professionals and businesses.

With our focus on flexibility, community, and professional growth, we are confident in our ability to thrive in the coworking industry.

We are excited about the opportunity to empower individuals and businesses by providing them with the resources and environment they need to succeed.

We are adaptable and ready to evolve with the market to achieve our objectives, and we look forward to the promising future of our coworking space initiative.

You can also read our articles about: - the Business Model Canvas of a coworking space - the marketing strategy for a coworking space

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a coworking space and our financial plan for a coworking space .

Initial expenses for our coworking space include leasing a suitable location, outfitting the space with modern office furniture, high-speed internet, and communication technology, creating comfortable and versatile work areas, investing in security systems, and costs related to brand creation and launching targeted marketing campaigns to attract freelancers, remote workers, and startups.

Our revenue assumptions are based on a thorough analysis of the local demand for flexible workspaces, considering the increasing trend of remote work and the entrepreneurial boom that requires such facilities.

We anticipate progressively increasing membership subscriptions, starting modestly and growing as the awareness and reputation of our coworking space develops.

The projected income statement indicates expected revenues from membership fees, event space rentals, and additional services offered, minus the operating costs (utilities, internet, maintenance), and operating expenses (rent, marketing, salaries, etc.).

This results in a forecasted net profit crucial for evaluating the profitability of our business over time.

The projected balance sheet reflects assets specific to our business, such as office equipment, technology investments, and liabilities including debts and anticipated expenses.

It shows the overall financial health of our coworking space at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will help us effectively manage our finances and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses.

The working capital requirement for our coworking space will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including lease payments, utilities, and salary payments.

The break-even point specific to our project is the level of occupancy or membership needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will be profitable.

Performance indicators we will track include the occupancy rate of our coworking space, the average revenue per member, the liquidity ratio to assess our ability to cover financial obligations, and the return on investment to measure the effectiveness of our capital invested in the project.

These indicators will help us evaluate the financial health and overall success of our coworking space.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a coworking space .

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How to Write a Winning Coworking Business Plan

So often we see aspiring coworking owners and operators looking to start their business without a good understanding of the coworking business model or how their space is going to reach and maintain profitability.

Creating a business plan before you go on the journey of starting a coworking space is the best way to map out your business strategy and how you intend on making money as a business.

A well-crafted business plan can help guide decision making and give you the confidence you need to succeed. Of course plans can always change, but having a strong starting point is critical to success.

In this guide, we’ll go through what a coworking business plan is, why you need one, and how to create a plan that covers all your bases. By the end of this article, you’ll have everything you need to be successful in crafting a comprehensive business plan.

What is a coworking business plan?

A coworking business plan is a document that outlines exactly how you will start your coworking space and create a sustainable and profitable business. If you are applying for a loan or looking to receive funding, then a business plan is not just a formality, it’s a necessity.

Even if you aren’t looking for funding , a business plan is a good way of getting your thoughts together and making sure you have a viable business long before opening your doors or securing your location.

Benefits of a well-crafted coworking business plan

In short, having a business plan for your coworking space gives you a greater chance of overall success. Creating a business plan before opening your coworking space is needed to:

Get a loan or receive funding
Guide short-term and long-term strategy
Help you make important business decisions

Here is another way of looking at it. Let’s say Steve wants to start a coworking space. He finds a property to rent in his area and starts building out the space. He looks at some of the other coworking spaces in the area and uses it to inform what he offers and how he prices it. He opens his doors a year later and…crickets.

Because Steve didn’t have a business plan in place, he did not consider:

Who he is targeting
Whether this location is a good right fit for his market
If the products he is offering are interesting to his target audience
How he will acquire his first members
If the cost of his services are be enough to be profitable on a monthly, quarterly, or annual basis

It may feel like having a business plan isn’t necessary, especially for small or rural spaces , but as you can see, it’s easy to get off track and make the wrong decisions without a solid plan of action in place.

You don’t just need a plan when starting a business however. You’ll also want to consider creating a business plan when you are looking to grow or expand your coworking business , as your business needs may change slightly from when you first opened your space.

What are the components of a business plan for a coworking space business?

Now that you understand the importance of having a strong business plan in place, let’s take a look at the components that make up the best coworking business plans.

Business plans are generally pretty standard, regardless of the industry. The typical components are:

Executive Summary: summary of the document in its entirety
Company Description: description of your company including the mission statement and objectives
Market Analysis: write-up of the market, both local and more broadly
Competitive Analysis: deep dive into your competitors, both local and more broadly
Description of Management and Organization: outline your team and how the organization will operate together
Breakdown of your Products and Services: description of what you will be selling
Marketing and Sales Strategy: how you plan to market your space and acquire customers
Financial Projections: a breakdown of your finances and your path to profitability
Fundraising Strategy/Sources: how you will fund your business

Each section is roughly 1-3 pages long (remember, more does not necessarily equal better). When writing your plan, optimize for clarity and completeness, while still being concise. This article from Harvard Business Review is an excellent guide to creating a general business plan that can be applied to many different industries. Let’s take a look at each section below and how it relates specifically to coworking.

Women working on laptops in a coworking space

How to write a coworking business plan

Below we’ll break down each aspect of a business plan and how it applies specifically to your coworking space.

1. Executive Summary

The executive summary is a one-page overview that summarizes your entire business plan at a high level. It should cover who you are, the business you’ll be creating, how you’ll make money, and all other elements of the plan at large.

Focus on creating impactful sections across the board, and then come back to your executive summary at the end. Much like an introductory paragraph of an essay, it will be easier to write an executive summary at the very end.

2. Company Description

Think of your company description as the “About” page of your business plan. Here, you’ll describe your:

Mission Statement

Why are you starting your coworking space? What do you hope your space will be able to achieve in the broader community? Consider your purpose for creating the space and weave it into your mission statement.

For Jason Jet, Founder at Grindhaus Studios , his mission is to give artists the tools and access they need to be able to scale what they do in an economical way. This guides how he makes all major decisions for his business.

If you’re a brand new space, the history of your company may cover your personal resume and the skills you’ve acquired that will help you be successful in your role as a coworking space owner and operator.

If you’re expanding your business, then the history will cover the history of your business up to that point, including all major milestones and successes.

Consider this section an opportunity to build the confidence needed to be successful in your business.

The biggest difference between your mission statement and your objectives is: your mission statement maps out why you do what you do, and the objectives map out what you hope to accomplish on a more tactical level.

Let’s take Jason as an example. If his mission statement is to give artists the tools they need to be successful, then his objective would be to create the number one coworking space for musical artists in the United States.

Overall, keep your company description clear and concise, and don’t get bogged down in the details. The mission statement could be two or three lines, and the history and objectives can easily be addressed through bullet points or brief paragraphs.

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3. Market Analysis

Your market analysis will outline key facts and findings about the coworking market you’ll be playing in, including the local market and the coworking sector more broadly.

This is a very important step in creating your coworking business strategy, and something that you will want to do regardless of if you are creating a business plan or not. Here are some tips for completing a thorough market analysis of the coworking market:

Look for reports from reputable sources in the industry, such as the Deskmag annual Global Coworking survey , to get important facts and figures related to the industry
Find communities online, like the We Run Flex community , where people are discussing coworking trends and challenges on an individual level
Talk to operators and gauge their experience and perspective on the industry to inform your findings

Some important elements to talk about are the growth of the market, current overall trends, and your target customer and how you came to that conclusion.

For example, based on your market analysis, you found that remote workers are making up 20% of coworking space occupants with that number expected to increase. Therefore, you intend to target your coworking space towards remote workers in your area.

Another tip for this section (and your business plan overall) – support all facts and findings with credible sources. If ever a question on where a number comes from pops up, be sure you are able to back it up.

4. Competitive Analysis

The competitive analysis of your business plan breaks down the competitors in your market. You’ll want to focus specifically on coworking spaces and flexible workspaces in the area where your business will be located, as well as broader competitors that may be a potential threat.

Let’s say Georgia is opening a coworking space in her home town of Vancouver. In her competitive analysis, she’ll want to mention all of the coworking spaces in Vancouver and how she will differentiate herself, as well as large coworking brands that are expected to move into Vancouver in the near future.

Your competitive analysis is ultimately about mapping out how exactly you will win in comparison to the spaces you’re going up against.

It’s worth mentioning that many coworking space owners and operators don’t like to think of themselves as having “competitors”. It is true that collaboration can (and does) exist in the coworking sector. However, understanding the other coworking spaces in your area is critical to understanding the viability of your business and should not be overlooked.

5. Description of Management and Organization

The description of management and organization section is an opportunity to describe the team of people you will have working with you, with a focus on their credibility and why they will help you be successful.

For many just starting off in the world of coworking, they may be a team of one or two. If that is the case, it’s worth mentioning how you will ensure success in your space in the absence of a larger team.

This could be a good opportunity to mention the coworking technology you will use to help you streamline operations and manage your space. Optix coworking software helps reduce overhead and take care of many of the day-to-day operations so that you’re able to operate a leaner team.

Integrating with an automated access control system like Kisi means you could have an even smaller team overall. This section would be a great opportunity to expand into these details, especially if you plan on operating as a small organization.

6. Breakdown of Your Products and Services

In your Products and Services breakdown, you’ll want to describe the products or services you’ll be offering in your space. For coworking businesses, this may look like:

The core products you’ll offer ( hot desking , drop-ins, private offices, virtual offices)
Other additional services ( childcare , marketplace, etc.)
Amenities you’ll offer in your coworking space
Opportunity for after hour event rentals or events in your coworking space

Finding the right mix of products to drive profitability in your space can be a challenge for new operators. We always recommend approaching it from a point of experimentation, starting with some kind of offering, and iterating on it from there.

We also have a comprehensive guide to coworking membership plans you can offer in your space if you’re looking for inspiration on what kinds of plans to offer and how to price them. All of this will be helpful in determining the breakdown of your products and services in your business plan.

7. Marketing and Sales Plan

Investors want to know you have a plan to promote your business. This section should outline the marketing channels you’ll plan to use and give a high-level overview of your overall customer acquisition strategy.

Marketing your space is a beast in and of itself, with a lot of pieces to figure out. We wrote a comprehensive guide to marketing your coworking space that includes 23 marketing ideas for you to refer to. Use this as a starting point.

Keep in mind that your marketing strategy should be centered around your customer – who they are, what messaging will resonate with them, and where you can reach them online and in-person. With your customer at the center of the experience, you won’t go wrong.

8. Financial Projections

Create a clear and accurate picture as to how much revenue you think you will be able to generate in your first years of business. The reality is, an investor will want to see opportunities for growth with your coworking business , so make sure your numbers are increasing, while remaining realistic.

Revenue projections is an imperfect science, but there are good places to start. The Coworking Growth Calculator by Coworking Resources can help you in creating some realistic financial projections, while giving you a better idea as to how much you can expect to make from your space.

9. Fundraising Strategy/Sources

Finally, the last section of your business plan is dedicated to how you will fund your coworking space.

If you have received any funding up to this point, you’ll need to disclose the information for transparency. If you are seeking funding, use this section as an opportunity to outline your strategy including how much you are seeking.

A business plan can be a powerful tool in growing a successful coworking space. However, they will only get you so far. This article does a great job at outlining the pros and cons of business plans if you’re curious on what your plan can (and can’t) do for you.

Remember, the success of your business will ultimately come down to the execution and implementation of your plan. Don’t treat your business plan like an end-all be-all. We’ve seen a wide variety of clients succeed after changing their plan significantly. Execution is the name of the game when it comes to growing a successful business, and it’s best not to lose sight of this.

Tips for writing a business plan for a coworking space

Ready to get started with crafting the perfect business plan? Follow these tips to ensure you create a cohesive plan for your coworking space from start to finish.

1. Always start with your research

The research you do around the market and your competitors should be the basis of your entire business strategy. You can’t know where to open and who to target without understanding the market first.

Be sure to answer some or all of these questions before beginning your business plan.

Market Research:

What is the size of the market?
What is the growth trajectory?
What are trends in the industry?
What is the primary demographic that it serves?

Competitor Research:

Who are your direct competitors?
How big are they (number of members, locations and revenue)?
Who do they serve?
What is their messaging and positioning?
How do they differentiate themselves?

There are many ways to go about conducting research, as we discussed above. Coworking Resources also has a comprehensive guide on how to conduct a competitive analysis specifically in the coworking industry that serves as a great reference if you’re looking for a framework to start off with.

2. Crowdsource knowledge from the community

The wonderful thing about the coworking community is how willing people are to share their knowledge with one another.

If you’re feeling lost on where to start with your business plan, consider reaching out to a coworking operator who has opened a successful space in the past. This can give you a sense of how to approach the project.

You can also look at other successful coworking businesses and take inspiration from them as to their:

Business model
Marketing tactics
Products and services

Every space is different, but gathering insight from other coworking spaces that have been successful can be a great place to start.

3. Think about who is receiving the business plan and what is important to them

As you go through the process of creating a business plan, you may find yourself becoming unfocused and unsure how to edit your information.

Put yourself in the shoes of who is going to be receiving your plan. Who are they? What do they care about? What information are they hoping to receive from your document?

Use this to help tailor your coworking business plan to fit their specific needs.

Pay special attention to the things that are going to drive business results including:

Market research (is there room in the market to be successful)
Competitor research (how saturated is the space and how will you differentiate yourself)
Products and services (what is your business model and how will it generate revenue)
Financial projections (is your business able to grow and scale over time)

Read your entire business plan from start to finish through the eyes of who it is intended for before submitting it.

4. Be conservative with your numbers

It’s easy to get excited with your numbers. You need to show that your business is going to succeed and you want the numbers to back it up.

The problem with overestimating these numbers is that it can set you up for a tremendous amount of stress later on if your business fails to meet expectations.

It’s best practice when creating a business plan to always be conservative with your numbers and remain realistic in your expectations. This includes:

Financial forecasts
Market size

This article outlines ten common mistakes people make when creating a business plan, including being unrealistic with numbers and forecasts.

It’s always better to underpromise and overdeliver rather than the opposite.

5. Set measurable objectives

Goals and objectives are an integral part of any business. Throughout your business plan, you will want to make sure you are creating clear KPIs and objectives to drive your business forward.

One way of creating measurable objectives is by following the SMART goal framework. SMART goals are goals that are:

Specific (narrow enough to be achieved)
Measurable (quantitative)
Attainable (realistic in the given time frame)
Relevant (furthers your overall business goals)
Time-based (can be measured in an amount of time)

Here’s how to apply the SMART goal framework to your coworking business plan.

Marketing Objective: Acquire 50 new hot desking users in the first 6 months
Management Objective: Hire a part time community manager in the first 60 days of opening

Measurable goals can help move your business forward and ensure you’re staying on track to achieve them.

Plan for success with your coworking business

At the end of the day, a plan will only get you so far. Focus on executing on the plan and remaining flexible in order to ensure you’re giving yourself the greatest opportunity to succeed.

Looking to start a coworking business? Don’t miss out on these 15 essential costs of starting a coworking space. Want to learn more about Optix and how it can help you start your coworking business? Connect with a member of our team today.

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Comment réussir l'ouverture et le business plan de son espace de coworking ?

espace de coworking business plan ppt pdf word

Nos experts ont réalisé un un pack complet pour un espace de coworking , modifiable.

Sur le territoire français, on dénombre plus de 2 000 espaces de coworking. Ce chiffre est en constante augmentation.

Certaines réformes, comme celle du statut auto-entrepreneur, ont favorisé la création de nouvelles entreprises en France. Ces entreprises, qui sont souvent des jeunes pousses, ont besoin de baux et bureaux flexibles. Les espaces de coworking répondent notamment à ce besoin.

Un projet de coworking demande un nombre important d'investissements : bail, petit mobilier, décoration, matériel informatique etc. Ainsi, les entrepreneurs qui souhaitent ouvrir un espace de coworking doivent souvent solliciter un emprunt.

Un business plan pour votre peut vous aider à obtenir un emprunt pour démarrer votre espace de coworking.

Un business plan bien rédigé, structuré et argumenté pourra prouver à un banquier que votre idée de coworking peut générer des profits intéressants sur le long terme.

Que doit contenir le business plan d’un espace de coworking ? Quel chiffre d’affaires votre espace de coworking peut-il générer ? Comment faire le budget prévisionnel d’un espace de coworking ? Comment prouver à un partenaire financier que son espace de coworking peut devenir rentable ? Que doit contenir la partie financière d’un business plan pour un espace de coworking ?

Dans l’article qui suit, nous vous prodiguons tous nos conseils pour réussir le business plan de votre futur espace de coworking.

Dans l’article suivant, nous répondons à toutes ces questions. Si vous souhaitez construire une entreprise viable et rentable, nous avons également rassemblé des ressources dans un pack complet pour les espaces de coworking .

La rédaction du business plan d’un espace de coworking

Dois-je réaliser un business plan avant d'ouvrir un espace de coworking .

Oui, construire un business plan pour votre espace de coworking vous donnera l’occasion de : - composer une proposition de valeur convaincante pour votre espace de coworking - identifier vos segments de marché et comprendre ses besoins - repérer les espaces de coworking concurrents - trouver des avantages concurrentiels - vous renseigner sur les dernières innovations du secteur - identifier les points de réussite d’un espace de coworking - mettre en place un plan de développement - constituer une stratégie de communication pertinente - identifier les contraintes accordées à la gestion d’un espace de coworking - prouver à un partenaire financier que votre coworking sera fiable et lucratif - étudier l’intégralité du marché des espaces de coworking

Vous pourrez répondre à tous ces objectifs grâce au modèle de business plan pour un espace de coworking .

Quels éléments inclure dans le business plan de son espace de coworking ?

Pour valoriser un projet de création d’un espace de coworking, il faut notamment : - présenter une stratégie pour continuer de faire croître le chiffre d’affaires - exposer un plan financier complet - justifier que votre projet d’espace de coworking présente des atouts concurrentiels - prouver que le seuil de rentabilité peut être rapidement atteint

Grâce au business plan pour un espace de coworking , vous pourrez accomplir tous ces objectifs.

Quel est le modèle économique (business model) d’un espace de coworking ?

Le business model, ou modèle économique, d’un espace de coworking est la vente d’inscriptions (généralement à la journée, à la semaine, au mois ou à l’année) à un espace dans lequel il est possible de venir travailler ou étudier.

Un espace de coworking offre des services annexes : café, salles de réunion, équipements informatiques, séances de coaching, organisation d’événements, etc.

Le business model votre coworking devra être expliqué à travers le Business Model Canvas , qui est une partie du business plan.

Bien entendu, le business plan que nous avons conçu pour un espace de coworking contient un Business Model Canvas, complet et entièrement modifiable, adapté à ce secteur d’activité.

Comment faire l’étude de marché d’un espace de coworking ?

Tout d’abord, il convient de préciser que l’étude de marché est un document distinct du business plan .

Cependant, le business plan contient bien la conclusion des éléments principaux que l’étude de marché a permis de révéler.

Dans la partie “Étude de Marché” de notre business plan pour un espace de coworking , on retrouve notamment : - des données récentes sur le marché des espaces de coworking - les changements dans les habitudes de consommation - les différents segments de marché d’un espace de coworking - la matrice SWOT d’un espace de coworking - l’étude concurrentielle d’un espace de coworking - les avantages concurrentiels possibles pour ce secteur d’activité

espace de coworking business plan gratuit

Les fondamentaux du business plan d’un espace de coworking

Comment étudier les espaces de coworking concurrents .

Vous devez savoir si, dans un certain périmètre autour de votre futur espace de coworking, il y a d'autres espaces (qui ne sont pas nécessairement des espaces de coworking) qui répondent au même besoin.

Si c'est le cas, vous devez les étudier dans votre business plan, comprendre comment ils attirent la clientèle mais également analyser les points sur lesquels ils pourraient s'améliorer.

Ces faiblesses représentent des opportunités de marché pour vous : en effet, si vos segments de marché ne sont pas satisfaits par l'offre actuelle, alors vous pourrez plus facilement construire des avantages concurrentiels.

Par exemple, il se peut qu'il n'y ait que des espaces de coworking qui soient très chers et qui s'adressent alors au segment de marché le plus riche. Si c'est le cas, vous pourriez alors proposer une offre économique.

Également, il peut n'y avoir que des espaces de coworking qui ne s'adressent qu'aux entreprises : vous pourriez alors proposer des espaces pour les particuliers.

Les documents du pack complet pour un coworking contiennent une étude de la concurrence détaillée.

Comment attirer des clients dans son espace de coworking ?

Il existe différentes techniques marketing pour augmenter le nombre d’inscriptions dans son espace de coworking.

Par exemple, vous pouvez faire la promotion de votre espace de coworking sur les moteurs de recherche.

Il faudra aussi une stratégie sur les réseaux sociaux pour votre coworking.

Vous pouvez aussi choisir de distribuer des flyers dans les commerces aux alentours ou encore d'organiser des événements dans votre espace de coworking pour vous faire connaître.

Il y a également la possibilité d'offrir le premier mois gratuitement à tous vos futurs abonnés.

Quoi qu'il en soit, vous devrez détailler votre stratégie marketing, comme nous l’avons fait dans les ressources du pack complet pour ouvrir un espace de coworking rentable .

Comment fixer les tarifs pour son espace de coworking ?

Lorsqu’on décide des prix de son espace de coworking, une des stratégies est d’aligner le prix de vos abonnements aux tarifs pratiqués par les coworking concurrents.

Cependant, si vous visez un positionnement différent, alors ce choix devra se refléter dans votre pricing.

Qu'est-ce que cela signifie, concrètement ? Si votre espace de coworking est plus luxueux, plus spacieux, mieux équipé que les autres espaces de coworking et que vous visez un segment de marché avec un fort pouvoir d'achat, alors il faut afficher des prix au-dessus de la concurrence, afin de rester pertinent.

Également, un bon prévisionnel financier dans lequel vous pouvez changer les hypothèses vous permettra de tester différents pricings et de voir comment cela impacte votre rentabilité.

Notre prévisionnel financier pour un espace de coworking permet notamment de faire cela.

Les éléments financiers du business plan d’un espace de coworking

Comment estimer les revenus de son espace de coworking .

Pour estimer le chiffre d’affaires annuel d’un espace de coworking, vous devez d’abord estimer un montant moyen de dépense par client.

Ce montant moyen sera le produit de la durée moyenne d’un abonnement avec le tarif moyen journalier.

Par exemple, si vous estimez qu’un client passera, en moyenne, 3 mois par an dans votre espace de coworking et que le prix moyen (tout abonnement confondu) d’une journée dans votre coworking se situe aux alentours de 10 euros, alors le panier moyen de dépenses se situera aux alentours de 3 x 30 x 10 = 900 euros.

Ensuite, vous devrez estimer le nombre de clients qui viendront travailler dans votre espace de coworking. Ce nombre dépendra, en partie, de votre capacité d’accueil.

Pour une estimation précise du chiffre d’affaires d’un espace de coworking, vous pouvez utiliser notre modèle financier pour un espace de coworking .

Dans ce modèle, vous modifiez des hypothèses (pré-remplies), le chiffre d’affaires et les autres indicateurs financiers se calculent automatiquement.

De plus, un système de vérification vous indique si vos prévisions de chiffre d’affaires sont cohérentes (ou non).

Quelles sont les dépenses de départ d’un espace de coworking ?

Il y en a plusieurs, dont l'achat d'un local, les travaux d'aménagements, l'achat d'imprimantes, de bureaux, d'ordinateurs, l'équipement pour les salles de réunion, des travaux pour construire un espace de restauration etc.

Pour connaître la liste complète et détaillée des dépenses quand on ouvre un espace de coworking, vous pouvez la consulter dans notre modèle financier adapté à un espace de coworking .

Vous pouvez aussi faire vos propres modifications sur les éléments et les montants de chaque dépense afin d’obtenir votre propre liste de dépenses prévisionnelles pour la création de votre projet.

Ouvrir un espace de coworking : est-ce rentable et profitable ?

Votre espace de coworking est rentable lorsque votre chiffre d’affaires est suffisant pour couvrir toutes les charges courantes.

On dit alors que vous avez atteint le seuil de rentabilité.

Pour prouver la rentabilité de votre espace de coworking, vous devez identifier le seuil de rentabilité et montrer que vous allez (rapidement) l’atteindre.

Pour être rentable, le chiffre d’affaires de votre espace de coworking doit être un montant supérieur au total des charges. Pour cela, les hypothèses de revenu doivent générer un chiffre d’affaires qui couvrira toutes les dépenses de votre espace de coworking.

Dans notre modèle financier pour un espace de coworking , nous vous guidons pour construire des prévisions de revenu réalistes qui permettent d’obtenir le niveau de rentabilité souhaité pour un espace de coworking.

Quels ratios financiers doit-on faire paraître dans la partie financière du business plan d’un espace de coworking ?

Afin de présenter une analyse complète des finances prévisionnelles de votre espace de coworking, voici ce qu’on doit retrouver dans le business plan de votre espace de coworking : - des indicateurs de performance (les soldes intermédiaires de gestion) - une analyse du BFR (Besoin en Fonds de Roulement) - un budget de trésorerie prévisionnel - un plan de financement - la liste des investissements de départ - des graphiques et des ratios financiers - des hypothèses de revenu - un compte de résultat prévisionnel - un bilan prévisionnel

Vous retrouverez tous ces éléments dans notre modèle financier pour un espace de coworking .

Comment être certain(e) de réussir le business plan d’un espace de coworking ?

Un modèle de business plan pour un espace de coworking.

La rédaction d'un business plan prend énormément de temps.

De plus, les débutants ont beaucoup moins de chances de le réussir que des personnes qui ont déjà fait des business plans à plusieurs reprises.

Notre équipe a passé des heures à rechercher, analyser, étudier, rédiger et mettre en format un modèle de business plan spécifiquement adapté au business model des espaces de coworking .

Pourquoi partir d'une feuille blanche lorsqu'on peut se contenter de personnaliser un modèle qui est déjà structuré, pré-rédigé et mis en forme ?

À noter que tout est modifiable dans ce modèle de business plan : les images, le texte, les couleurs, les polices d'écriture et même les icônes qui se trouvent dans le business plan.

Pour bien comprendre ce que contiennent nos modèles de business plan, vous pouvez aussi consulter un exemple gratuit de business plan .

Un prévisionnel financier pour un espace de coworking

Notre modèle financier pour un espace de coworking vous aidera à réussir votre business plan.

En effet, le prévisionnel financier que nous avons créé pour un coworking : - contient tous les éléments financiers évoqués plus haut - est facilement modifiable - vous guide et vous aide à corriger vos hypothèses - est adapté à la réalité d'un espace de coworking

Pour bien comprendre ce que contiennent nos modèles de prévisionnel financier, vous pouvez consulter un exemple gratuit de prévisionnel financier .

Une équipe en support

Bien entendu, notre équipe reste disponible pour la moindre question et vous accompagne pour remplir le modèle.

Nous sommes réactifs et disponibles pour nos entrepreneurs.

Ils ont téléchargé nos modèles

Plus de 20 000 entrepreneurs ont téléchargé nos modèles et ont pu donner naissance à leur projet d’entreprise.

Vous pouvez voir les entreprises qu’ils ont créées en cliquant sur ce lien .

Nous espérons que vous ferez également partie de cette liste.

le choix d'une sélection entraîne une actualisation complète de la page

Coworking Space Business Plan Essentials

Starting a coworking space can be an incredibly rewarding endeavor, but it’s not without its challenges. Before you take the plunge, it’s essential to have a solid business plan in place. This step-by-step checklist will help you get started.

Click here to download a free business plan template.

1. Define Your Business Model

Think about what kind of coworking space you want to create and what services you’ll offer. Ask yourself:

What services are you offering? (e.g., hot desking, private offices, meeting rooms, event space)
Who’s your target market? (e.g., freelancers, startups, remote workers, small businesses)
What does your pricing model look like? (e.g., membership fees, hourly rates, monthly packages)

These are a few of the components that will make up the foundation of your coworking space business plan. As you learn more about the market and what works for your particular niche, you can revisit it and make updates as needed.

2. Do Your Research

Now that you’ve defined your business model, it’s time to do some research. This step is all about understanding the market for coworking spaces and getting a better sense of the competition. Since some spaces will have different demands in different markets, you need to make sure there is a market need for what you offer.

Additionally, you need to understand your target customers and what they’re looking for in a coworking space. Here are some specific research tasks you should consider.

Market Analysis

First, look at the bigger picture to help understand the overall trends in the coworking industry. Then you can overlay those trends on your local market to get a better sense of what’s happening in your area.

While local trends often follow national trends, there can be significant variation from one city to the next, especially if your city offers something unique that’s appealing to coworking space users.

Competitor Analysis

Once you understand the general trends in the coworking industry, it’s time to take a closer look at your local competition. This will help you know what’s already being offered in your area and where there might be gaps in the market that you can fill.

For example, maybe you’ve noticed that there are no coworking spaces specifically targeting freelancers, but there’s a large population of freelancers nearby. If that’s the case, you could consider catering your space toward that segment of the market.

Customer Analysis

In addition to understanding your competition, it’s also essential to understand your target customers, including their needs, wants, and pain points. One of the best ways to do this is to reach out directly to your target market and ask them about their coworking experiences.

You can do this through surveys, interviews, or focus groups geared toward:

Needs : These are the basic requirements your target market has for a coworking space. For example, they might need a place to work outside of their home with reliable Wi-Fi and a comfortable chair.
Wants : These are the things that would make your target market’s coworking experience even better. For example, they might wish for a space close to public transportation with a kitchen where they can make their own food.
Pain points : These are the things that make your target market’s current coworking experience less than ideal. For example, they might be unhappy with the noise level or the lack of privacy.

By understanding your target market’s needs, wants, and pain points, you’ll be able to create a coworking space that’s tailored to them and meets their specific needs.

3. Assemble Your Team

No business can succeed without a great team in place, and your coworking space is no exception. As you start to put together your team, it’s important to keep your target market in mind. For example, if you’re targeting freelancers, you might want to hire a freelance accountant to help with the financial side of things.

You should also consider the skills and experience of your team members. As another example, if you’re planning to offer coworking memberships to small businesses, you might want to hire someone with experience in business development or sales.

These are all critical questions to answer as you assemble your team. By taking the time to find the right people and put together a strong team, you’ll be setting yourself up for success.

4. Create a Budget

Now that you understand the market and what your target customers are looking for, you can start putting together a budget . This will help you know the estimated costs of starting and running your coworking space. Some of the necessary expenses you should consider include:

Rent or mortgage

5. Membership Fees

Once you’ve calculated all of your costs, you can decide how much you’ll charge for your space. You’ll need to ensure your prices are high enough to cover your expenses and leave you with a profit, but not so high that people are deterred from joining.

There are different ways you can approach this. You might want to offer different membership levels, such as a basic membership that gives access to the space during business hours or a premium membership that includes access to the area 24/7.

You may also want to consider discounts for longer-term memberships or people who sign up for multiple memberships. For example, you could offer a 10% discount for six-month memberships and a 20% discount for 12-month or more memberships.

Keep in mind that as you add more tiers, you will have more billing and invoices to keep track of. Therefore, you will need a management software that can handle billing and payments seamlessly. No matter how complex your pricing model is, a software like CoWello automates payment collection for you.

6. Marketing

You’ll need to market your coworking space to attract customers and grow your business. The cost will vary depending on the type of marketing and how much you spend. For example, if you plan to do a significant amount of online marketing, you might want to invest in a website and pay for online advertising.

Your marketing efforts will also vary depending on who your target audience is. Start by identifying your ideal customer and then craft your marketing message accordingly. For example, maybe you’ve realized there is a market for coworking spaces that offers services like childcare or pet-sitting. In that case, you want to make sure your marketing and messaging reflect that.

7. Use Technology to Make Your Life Easier

There are a lot of different software programs and apps that can help you run your coworking space more efficiently. For example, you might use an app to manage membership fees and bookings or help with marketing and promotion.

You can also use technology to make it easier for people to find and book your space. For example, you might use coworking space management software like Cowello to help manage bookings and payments.

You might also want to invest in some security cameras and access control systems to help you keep an eye on your space and make sure only members have access.

Starting a coworking space can be a great way to bring people together and create a community. But it’s important to remember that it’s also a business, and you need to treat it as such.

Do your research, create a solid business plan, and price your membership fees correctly. If you do all of these things, you’ll be well on your way to running a successful coworking space.

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October 18, 2022

Adam Hoeksema

Hybrid work models are leaving offices bare all over the world, and the consequent effect on the prices of corporate real estate is leading savvy entrepreneurs to consider new options. Coworking space business models are emerging with a new range of approaches to providing remote workspaces that combine the comfort of the home with the functionality of the office, in a location that’s convenient for everyone.

Now is a good time to start figuring out how to start such a business, and if you’re serious about it, you’re going to need to do the groundwork. A coworking space business plan is an essential document to start building and will pave the way for you to secure your funding. It’ll also teach you a lot about the industry, the market, and how you’re going to be functioning in relation to both.

We’re going to show you a template for your very own coworking space business plan design in this article, which can serve as a checklist of all the research and documentation you’ll need to gather to get started. Before we go into that though, let’s look at why this kind of business is becoming so popular.

Why and How to Start a Coworking Space

With employers shifting to remote and hybrid models, you might think there’s a sudden increase in half-empty office buildings, and to some extent, you’d be right . Office demand is expected to decline significantly, and the majority next generation of companies to start up will certainly be factoring in a smaller physical workspace to their budgets and forecasts.

However, something still has to be done with all these empty floors, and for some entrepreneurs, this is an appealing prospect. At the worst of times, coworking spaces are less vulnerable to industry shifts, and with office real estate looking like such a good investment right now, this might be the perfect time to jump ahead with learning how to start a coworking space.

While some companies are pushing for a full return to the office, the workforce is resisting, and it looks like those companies that are earliest to embrace hybrid workspaces are the most likely to take advantage of the new normal. Many people prefer the flexibility and comfort that remote work provides, and many find that their role in the company does not require them to be physically present.

It’s also becoming more apparent that workers are even more productive when working from home. The combination of these factors results in a powerful demand for new working setups, and as companies necessarily compete to retain their most valuable talent, new workspaces are emerging.

As hybrid setups look like they will stick around for the long term, entrepreneurs are now making use of coworking spaces to reduce overheads for companies on real estate.

The benefits come from several angles. Combining the facilities of an office with the comfort of working in a casual environment, companies can rent coworking spaces in cities where they have high numbers of hybrid workers, providing them with a more accessible workplace that requires very little in the way of a commute.

This allows workers who may have busy homes to get some conducive space without heading all the way into the office. It also allows companies to bridge the gap between office and fully-remote workforces, saving costs on a more dispersed workforce while maintaining productive, shared facilities.

The applications for share workspaces are numerous, and there are several business models to consider. Before you get onto your business plan, it’s important to figure out which model you’ll be going with, and then how and where you’ll be funding it. Let’s go over that now.

The Coworking Space Business Model

The different types of business models can be broken down by the scale you plan to be working with. For small operations, you’ve got different options than larger ones, and each comes with its benefits and drawbacks. Here are some approaches you might want to take:

For small-scale - Using repurposed space is one way to make use of some of those newly-empty buildings. They don’t have to be offices; they can be community buildings like churches or town halls. Partnerships are available in these instances, or you can rent or buy a space specifically.

Splitting the cost between you and another company can further reduce your overheads, and if you can find a complementary business to partner with, this can boost the profits for both. Consultancy firms may benefit from a stream of workers from the same industry sharing a space, and members of the space benefit from the ability to network with one another, too.

For mid-scale - Empty office spaces are already set up for work; with a little renovation, you can make them into a combined office and coworking space, getting the best of both worlds and creating a functional floor that is relaxed and casual at the same time. Alternatively, you can design a venue for educational programs that companies will happily send their staff to take part in, meanwhile members benefit from the free seminars or lectures. Mid-scale coworking spaces sit in the bracket with the most diverse set of options. You can do a lot of the things in this range that you can’t do with smaller spaces, and you can create a lot of the benefits of a much larger enterprise but at a slightly smaller scale. Further, if you have long-term plans to grow, you’ll be in a position to replicate the successes of this company in other places, which is where large-scale investment will come in.
Large-scale - Any of the above can be created in number, spread around in different cities, and marketed to companies of all kinds. If you are ambitious and you want to start building a large company (and you can get funding for it), this might be the ultimate goal for your coworking business. Early adopters will benefit from the largest share of the new market .

These are just a handful of directions that you could take for your business, but whichever you choose will need to be attractive enough to funders, which is where your business plan will come in. Before we go over that, let’s recap the standard sources of capital for new ventures.

Source your Funding for your Coworking Space

There are three main sources of funds for new companies, and the source or sources you choose will depend on how much you need, how quickly, and what you’re willing to contribute.

Bootstrapping – this is money off your own back. Either from your savings, from your main job, or from maxing out your credit cards, this is one way to take on the full financial responsibility yourself. This is generally a slower process, and only provides capital for smaller ventures (unless you’re quite wealthy), but the perks are significant. Bootstrapping your company allows you to maintain full equity, and therefore full control of the direction of your project. You’re not going to be at the mercy of shareholders, and you won’t have lenders on your back to return the money (credit card companies excluded).
Banks – Banks are often happy to dish out substantial capital to new and attractive businesses, particularly because they will secure the loan to your private assets. This means that if the company fails, they still get their money back, and that’s one of the significant drawbacks of taking this route. Perks include the speed and the sheer amount of capital they can provide, as well as the fact that you’ll keep your equity. Just remember that you’ll be on the hook, regardless of the financial state of the company.
Investors – There are numerous types of investors, from pre-seed to seed, through Angel, to Venture Capitalists, and everything in-between. The principle is similar for each of them, and the level you choose will depend on the stage of funding you’re looking for. Essentially investors will be likely to take some share of your company in exchange for capital – the more capital, the higher the share – and the financial risk will be on them. Some investors will have valuable experience in the industry, so you may be able to gain much more from finding the right person, but you will have to appease them as shareholders as the company grows.

While these are the three main types of funding, it’s worth keeping an eye out for grants for new businesses. It’s a good idea to have an understanding of the amount you’ll be looking for before you get started, but if you’re still not sure how much you’re going to benefit from drawing up a coworking space business plan.

A Template for your Coworking Space Business Plan

The business plan for most new ventures follows a standard format that can be used as a template. A business plan is much more than just a record of your company docs and data; it’s a comprehensive study into the health and prognosis of your business.

The pages of a business plan are typically presented in the order described below, however, they don’t need to be completed sequentially, and some may be more supportive to others if researched and completed in a different order. Once it’s done, the document will read as follows:

Executive Summary – This will be a general overview of the document as it stands. A brief introduction to the company, its mission, and the contents of your coworking space business plan to follow. Obviously, you can’t complete this page until the rest of the document is done, so you’ll likely save this page for last.
Market analysis – This page is next, and should paint a detailed and accurate picture of where your company belongs in the industry. To complete this section of the document, you’ll need to do your market research thoroughly, and understand who and where your competition is. This page needs to show investors that you understand the coworking space concept, the industry as it is, and its future. It then needs to explain to the reader exactly how you plan to take your share of the market and hold it. This is the page where your ideal customer will be described and backed up by the market data you have gathered in your research phase. This page and its data, when complete, will segue neatly into how your company will meet its market in the next section.
Company description – Here, you’re going to be describing what you’re offering that directly meets the needs of those ideal customers you’ve identified. Explain your plan of action, and how your approach settles into a niche of its own and does the job better than your competition. The goal of this section is to stand out among the competition, in whichever way you can. Maybe you’ll be cheaper than them, or provide a wider range of services. Whatever it is you do differently needs to be highlighted here and depicted as a selling factor to your customers.
Organizational structure – This page will introduce the key players in your company and how the hierarchy is laid out. This is a good place to expand upon some of the elements in the company description and point out how your management or administration talent is going to help you take on the industry. Where possible, include resumes and photos of your most relevant team, and explain how each individual’s contribution will push your company towards its goals. This page is a brief overview of your top talent, but don’t overdo it with the accolades and enthusiasm. As with everything in this document, you need to be accurate – it’s not a sales pitch.
Products and services – This page is heavily dependent on the business model you’re choosing. A larger coworking space may have talks, training, consultancy services, etc. These will all need to be listed, along with the price and the way they will be arranged. Membership tiers, discounts, and other key components of the revenue streams you’ll be expecting need to be laid out in detail, and if your space will be selling any products, even )coffee and cookies!) itemize them here with their price.
Sales and Marketing – Now you’re going to describe the strategies you’ve devised to reach these customers. You’ve laid out your market, and you’ve explained how your company can help them, and now it’s time to describe the bridges you’re going to build to find them and introduce them to your brand. Identify the media channels you will use, describe your sales funnel as it relates to your demographics, and cover touchpoints in as much detail as possible to show that you understand the market well and how to approach it.
Financial projections – Now we come to the meat of the document. Many investors will skip to this page early, and for good reason. This page is a testament to how well you know your business. It’s going to act as a litmus test for investors to judge how reliable you are as a partner. Your projections need to be based on real figures, and they need to be honest. If you’re trying to market your company to investors by exaggerating its prospects in the industry, you’re going to make yourself look dishonest or at best incompetent. Detailed and realistic projections come from detailed and realistic financial documents, so these need to be well-researched and presentable on both counts.

For help with this, at ProjectionHub we have over 70 different industry-specific projection templates including a template just for coworking spaces . Using a professional-grade template can make all the difference to the presentation of your most important data when it comes to appealing to investors or lenders.

Make use of this template as a checklist that can be used to go through your company research and documentation and form a profile of your project that can guide you into the industry. When completed with care and attention, it will make the difference between acceptance and rejection of any sources of funding you may request.

A coworking space provides companies and their workers with a middle-ground that takes the benefits of remote work and combines it with the facilities of the office. The great thing about such a space is that it can house multiple companies’ employees, bringing networking opportunities to members, and creating resilience against industry shifts by providing a diversity of bodies.

Setting up a coworking space business plan should be one of the earliest steps in this venture, as it represents the transitional moment between idea and reality, and solidifies your project with a genuine path to success.

Forming a business plan shows you exactly how to set up a coworking space, as it involves deep market and financial research, and is as much a process of education as it is of documentation. A detailed plan will display your company in a good light and detail exactly how your investors will get their ROI from supporting you, as well as bring you accurate insights into how to get started.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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How to Create a Business Plan for Your Coworking Space

In this article you will find:

This article is part of the school of coworking course through Archie. Make sure to check out the other articles to learn more about how to start a coworking space business.

1. What is a Business Plan?

Chances are, you have probably heard of a business plan before but in case you’re unfamiliar with what a business plan is, it is a written document that helps a business define who they are and how it will be profitable.

This management tool is widely recognized as one of the first and most crucial steps in starting a business, especially when seeking investors and financing for your project.

These documents can quickly become quite hefty due to the sheer amount of information included in them. For the same reason, it can also be rather difficult and even confusing to draft up one of your own from scratch.

This article will review and explain the key points to include in your coworking space business plan as well as provide templates to help you get started.

Key Components of the Coworking Business Model

Membership Tiers : Most coworking spaces offer different membership levels, such as hot desks (shared spaces), dedicated desks, and private offices. Pricing varies based on the amenities and exclusivity of these options.
Event Space Rentals : Many coworking spaces have conference rooms and event spaces that can be rented out for workshops, meetings, or events.

Ancillary Services : Additional revenue streams might include printing services, mail handling, storage solutions, and even in-house cafes or snack bars

2. Why do you need a Business Plan?

Whether you are planning on sharing your business plan with potential investors or if you are writing it for internal purposes, this document is one of the foundational tools for kickstarting your business idea.

Above all, you can expect to be asked to hand in your business plan anytime you are looking to raise funds for your project. If you don’t have one, raising capital will be nearly impossible as your investors won’t be able to assess the viability of your project and are unlikely to invest in a business without a promise of return on investment.

A well-written business plan will help you clearly identify your strategy, potential roadblocks and required resources to name a few. Remember that each segment of your coworking space business plan is interdependent on the next and will serve as building blocks for one another.

3. What Goes in a Business Plan?

While there is no official set structure or length for business plans, there are some elements that should always be included. Your plan should provide as much detailed information about your business but you should be careful to keep it concise to avoid confusing or even boring your reader. Your business plan should demonstrate your expertise and dedication to the project.

Below is an example of a coworking space business plan table of contents:

Business Plan Table of Contents (Sample)

Executive Summary
Company Description
Market Analysis Team and Management
Products and Services
Marketing Strategy
Operations Strategy
Financial Plan

It is important to take note that the information below serves as a guideline for your coworking space business plan and that there is no set length for any given section. Your business plan should reflect your company’s uniqueness and lucrative potential.

4. Your Coworking Space Business Model

The following section of the article will review each point found in the sample table of contents above in detail so let’s jump right into it!

4.1 Executive Summary

This is a high-level overview of your plan. The purpose of including this summary at the beginning of your business plan is to highlight the keys points found in it for your potential investors. This summary should be persuading the reviewers to continue reading further.

This summary will be the first section of your business plan and shouldn’t go much longer than one page. Additionally, it should be the last section you write since you won’t know what the key points to summarize are before you have written the bulk of your business plan.

Your executive summary should include:

Company overview . What is the company’s mission, goals and vision?
The team . Who is involved in the project, and what are their roles?
Product and services . What is the company selling and who are you selling to?
Marketing strategy . A brief overview of your strategy for reaching your target audience.
Financial plan . What is the revenue or revenue projection, how much are investing or looking to fund?

4.2 Company Description

This next section of your coworking business plan is the basis for your entire project. Your company description should clearly inform the reviewers of who you are and what you plan to do.

This portion of your business plan should provide clear, persuasive answers on what sets you apart from the competition. Identify the uniqueness of your product and services; is your business model solving issues in its industry? What are the strengths of your business? What advantages does it hold?

The goal of this portion is to convince your potential investors that your business model is a good investment and should include the following points:

Business structure : this refers to the type of legal entity your coworking space will fall under. There are different types of structures such as sole proprietorship or partnership, each with their respective benefits. It is extremely important that you are careful with your choice since different structures are subject to different laws on personal liability, taxation, funding, etc.
Your industry : you will need to identify which industry your business will be a part of. For example, your coworking business is an industry of its own but if you were drafting up a business plan for a new women’s boutique then the industry would be retail. Mission statement: is a concise explanation of the reason your company exists. In other words, in a sentence, you should be able to provide the “why” behind what your company does.

WeWork’s Mission Statement : “Empowering tomorrow’s world at work.”

Vision : here you should paint a picture of the impact your company is foreseen to have on the world once it is fully realized. Ultimately, your vision should clarify what your company will bring to the industry.

WeWork’s Vision : “WeWork was founded in 2010 with the vision to create environments where people and companies come together and do their best work…”

Goals : naturally, you also want to provide an overview of what you hope to achieve. You will want to include both short-term and long-term goals. Your short-term goals should be realizable within a year’s time and your long-term goals projections should be attainable within 1 to 5 years.

4.3 Market Analysis

Your business plan will require market research and analysis as well as a competitive analysis.

The goal of this section is to provide an overview of your industry and target market and define your potential market.

You will want to collect relevant data on your industry trends and trajectory and your target audience. Your analysis should also reveal your market size and total addressable market .

You will need to establish a perimeter for your market and research the competition within this perimeter. For example, you could set a 10 miles radius from your location as your perimeter and conduct your market and competitor analysis within this radius.

A good analysis should provide answers to questions such as:

How will your company impact those habits?
Why is the selected target market the right choice?
How is your company helping them meet their needs?
What are the projected future changes in your market?
How will you meet the projected changes?

For the competitive analysis portion, you will want to look at what competitors are doing and why it is working or not. Consider how your competition is approaching the market and identify their strengths and weaknesses to help you visualize how you can do it better. After conducting a competitive analysis, your company’s unique offering should be well-defined.

Below are some examples of criteria for a coworking space competitor analysis:

Design of their space
Services offered
Price point

During this time, you will likely want to perform a S.W.O.T. analysis to help you clearly identify the strengths, weaknesses, opportunities, and threats of your company.

That being said, while a S.W.O.T. analysis is an excellent exercise to conduct you should avoid including it “as is” in your business plan. Instead, try to summarize the main findings of your analysis and incorporate them in your market analysis section.

4.4 Team and Management

This part of your coworking space business plan should include details on who is running the company.

With an organizational chart, present the internal structure of your company with the respective roles and responsibilities clearly listed.

This section should effectively communicate how each key management role is contributing to your company’s success.

You will also have to reiterate the legal structure of your company which you established with your business structure. Is your company a C or an S corporation? Is it a form of a limited partnership, or are you a sole proprietor or limited liability company (LLC)?

4.5 Product and Services

This section is meant to provide a clear outline of the key details of your product or service offerings. You will want to describe each selling point, whether it is a specific product or a general service provided at your company and demonstrate how it benefits the consumer.

Consider the life cycle of your product or services and future product and services your company will offer and describe how you plan on implementing them.

4.6 Marketing Plan

The overarching goal of your marketing plan is to detail your strategy for attracting and retaining customers. A marketing strategy is ever-evolving and unique to each business. This section of your business plan should reflect this and should include both your current and future approach for marketing your company.

Things to consider for this section:

How is your strategy fitting for the needs of your target market?
Will you be using a particular channel more than another to promote your business and why?
How much does your product or services cost?
What is the reasoning behind the price?
How will you put your offerings in front of the desired audience?
Where will you be selling your product or services?
What is the cost of acquisition and lifetime value of a client?

Your value proposition is another key element of this section. This summarized statement of why the consumer should buy your product or services refers to the promised value a company vouches to deliver if a consumer chooses to buy what they are selling.

This statement should provide some insights on the company’s intent, what it stands for, how it operates and why it deserves the consumer’s business.

Another goal here is to put down on paper how sales will take place in practice. You will use what you’ve learned about marketing and sales again in later sections so it’s important that you thoroughly describe your strategies and include as many tactical details as possible without overcrowding the overall marketing plan.

4.7 Operations Strategy

Operations and logistics refer to the workflow strategies you plan on implementing at your company in order to make your business come to life. This section should assess your company’s needs in regards to the premises and capital goods in order to provide an in-detail plan of your operations including structures related to suppliers and production, the facilities and required equipment, etc.

4.8 Financial Plan

The financial health of your company should be your top priority. Naturally, without financial health, your business will not succeed. Your financial plan should present how you expect your business to thrive financially.

This section should include financial projections for the upcoming years presented in the form of a financial model.

5. Coworking Space Business Plan Templates

If you’re looking to dive into the specifics, there are several resources that can help:

Coworking Space Business Model Canvas : A visual tool that provides an overview of your business strategy, value proposition, and customer segments.
Coworking Space Business Model PDF : A complete guide into the intricacies of running a coworking space.

Excel Templates : F or those who prefer a hands-on approach, “coworking space business model template excel” resources can help you map out your financial projections and business strategy.

It is also a good idea to use a business model canvas to map out all of your ideas before you start. This will give you an overview of everything you need to include in your business plan.

6. Conclusion

Your coworking space business plan should remain clear and succinct. Keep in mind your audience when writing out your plan.

If you are looking for funding, you will want to pay extra attention to the financial and marketing aspects of your business plan and include a clear exit strategy with maximum profits for your potential investors. If you are writing a business plan for internal purposes you may want to add a more in-depth description of the marketing strategy and operations.

You’re now readily equipped to draft a comprehensive and effective business plan for your coworking space

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Business Plan for Your Coworking Space

Developing a business plan for a coworking centre can be a long and complex process, especially if you are inexperienced. However, you are an operator going for your second space. In that case, a business plan will help you improve your strategy and better define the actions to carry it out because it is a living document that needs to be updated every year as the business grows .

Whether you are opening your first or second coworking space, before investing in the project , you should first conduct a feasibility study to determine the project’s profitability and confirm that there is a business opportunity.

Once you have validated the project’s feasibility, the next step is to draw up your business plan. The feasibility study and the business plan are closely linked; the first one assures you that there is a business and sets the economic objectives , while the second one proposes the strategy and the actions to be implemented to achieve the goals.

At HWL, we have completed nearly 50 coworking projects worldwide and have the experience in Coworking Development , knowledge and resources to help you create your business plan. In this article, we explain how we can help you to make this process less complicated.

Why do you need a business plan for a coworking space?

Making a coworking business plan is essential because:

It defines the strategy of your company and the actions to be implemented.
It plans the growth of your business.
It projects the financial profitability of the business over the years.
It reduces risks.
It improves your operations.
In addition, it can help you obtain financing.

What are the components of a coworking business plan?

Divide the business plan into three blocks:

1. Business model validation.

2. Business development.

1. Business model validation

You elaborate on the feasibility study . This section is critical because it will help you decide whether your coworking project will work.

Executive summary

It describes the company and provides critical conclusions once you finish the business plan. It includes:

Overview of the company.
Description of the partners, management team and key collaborators.
Value proposition.
Space allocation summary.
Financial study summary.

Market research

A market study helps you to detect if there is a business opportunity for your coworking, who your demand is , what they need and how you can standby from your competition . It includes:

Local environment analysis: Explore the location and detect surrounding services (bars, restaurants, gyms), nearby competitors, corporations, universities, coworking spaces, technology hubs, business centres, etcetera.
Benchmarking of local and inspirational competitors: Compare data such as services offered, prices, size of space or number of workstations, common areas, value proposition and audience.
Demand and needs exploration: Segment the audience and design your Buyer Persona (user type, generation, pains and needs, interests, habits, purchasing power).
Value proposition: Identify the objectives and needs of your potential users and link them to the value proposition.

Property analysis

Hire an engineer to confirm the property is valid, comply with the coworking activity regulations , and obtain all the necessary permits.

Space distribution

Space allocation programme: Define your space’s different uses and needs according to your demand. With the architectural programme, you obtain the productive units to generate income in your financial plan.
Preliminary architectural study: Preliminary design of the space distribution following the space allocation programme’s indications. An architect must dump the information from the programme into AutoCAD to validate the productive units obtained.

Business model

10-year economic and financial study under three different occupancy scenarios will project monthly revenues, operating expenses and cash flow. It also will include the Capex and critical financial profitability metrics for the space as a service business model. As a result, you will get a perfect financial picture of the business and set the financial targets to be achieved.

2. Business development

You create the strategy of your coworking business and plan all the actions to be carried out to achieve the objectives established in the financial study.

Marketing strategy

This serves to attract , engage and retain potential members of your coworking space. It includes:

Products and services: Describe all plans, memberships, included services and additional services.
Promotions and pricing: Document the prices you will offer and compare them with your competitors. Also include plan opening promotions, contract promotions, etc.
Key alliances: Proposal of potential partners (associations, universities, influencers, perks).
Sales channels: Identification of the different brokers and specific sales channels for coworking.
Communication plan: Define the channels through which you will communicate (social networks, website, posters, events, etc).
Community development plan: Stages and actions for the development of the community (creation, development and retention) including a programme of activities for each stage.
User experience: Design and describe the coworker journey in all its stages, from lead generation, conversion, on-boarding, and retention to exit.
Lead Generation Strategy (Facebook and Google ads).
Media plan.
Blog and SEO strategy.
Newsletter strategy.

Technology strategy

Proposal of technological solutions for intelligent space and business management :

Management software.
Software integrations: electronic access, printing, platform, community, internet, etc.
Business production tools: project manager, CRM, cloud workspace, etc.
Description of the management team, their roles, responsibilities, tasks, remuneration and schedules for each position.
Training plan for the team.

Operations manual

Describe how you are going to achieve the related objectives. It includes all the daily processes and tasks to be carried out by each department:

Space or facility Manual.
Team manual or employee handbook.
Sales Manual (including the Coworking Agreement).
Venue hire/ external events manual.
Communication manual.
Community manual (including the House Rules).

3. Strategy & timeline for the launch of your coworking business

Prepare to go to market three months before the opening and three months after .

We share with you a co-created launch strategy made by 20 coworking operators from different countries as a result of a workshop facilitated by Claire Carpenter from The Melting Pot and Vanessa Sans from HWL. You can download the launch plan with the leading strategies and action plans for setting up a coworking centre during the three months before and after its opening date.

As you can see, developing a business plan for your coworking is a worthwhile endeavour. Follow the structure we have proposed. You will become an expert capable of generating a marketing strategy, making an operational plan, and starting up and growing a thriving coworking centre. If you need help in the process, contact us .

If you enjoyed this article, you would like How to open a coworking space .

Featured picture courtesy of Aticco coworking .

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Coworking Business Model Planning Kit

How does one build a profitable coworking space?

Fortunately, there are a number of proven models you can use as a starting point. I’ve also created some tremendously valuable resources to help you get started, so you can save a bunch of time and money and make use of time-honored best practices.

Ready to buy? Purchase the kit here!

(UPDATE: This now includes a version in square meters!)

Quickly generate accurate projections

The premium Coworking Business Model template makes it crazy easy to get a rough idea of the potential profitability for a given space.

Plugin a handful of numbers to get detailed estimates of both what you can make in income and what your projected expenses will be—all in an easily readable, straightforward format.

This template will let you:

Estimate your capacity. How many of each different kind of membership and private office can you hold in a given space?
Estimate your capital costs. Get a sense of how much you might spend to build out your space.
Estimate your potential income. Across a number of different potential income sources, you can determine exaclty how much you can make.
Determine your break-even point. The model spreads out your membership growth across a year, just so you can easily see at exactly what point your space becomes profitable. Once you know what success looks like and have set your model, you can adjust your actual projections to get to that break-even point sooner!
Estimate staff needs and costs. These will be rough and will vary a lot by your location, but we’ll go so far as to estimate the number of paid staffers you’ll need based on space size and how much they might cost you. You’ll customize these things later, but for now you’d get a really good back-of-the-envelope estimate to start with!
Estimate expenses. The template includes a bunch of formulas to make informed guesses about how much you’ll end up paying for common expenses, like internet, cleaning services, supplies, and more. Change the size of your space, and all of these expenses are updated automatically. Easy!
See your profit & loss. As you adjust the assumptions, your bottom-line numbers will get more and more realistic. Keep refining and checking the bottom line!

Once you’ve got a model you feel comfortable with, you’ll have a really good idea what you’re getting yourself into.

Then you’ll be in a much better position to decide whether to proceed, or whether further investigation is necessary.

This template will also give you something impressive to show potential investors or landlords—they love to see that you’ve done your homework and come up with a rationale to show the model could work!

Get answers to critical questions

Some topics we’ll cover in this package:

Overview of the coworking movement
The 7 proven coworking business models
Does coworking make money?
Is coworking saturated?
How big is the coworking market?
What does it cost to start a space?
What kind of software should I use?
The 4 key realities about coworking software
A quick overview of the different platforms
How to attract members
How to avoid the pit of doom
Quick guide to attracting your first members

Let’s go into these in more detail:

1. Overview of the coworking movement

Get a quick primer on how coworking got its start and the implications its roots have on where coworking is going from here.

2. The 7 proven coworking business models

Depending on what kind of space you want to build (we break it up into roughly Small, Medium, and Large), there are models that have been shown to consistently work well. Get an overview of the different options so you can get a sense of what will work best for you.

3. Does coworking make money?

The answer, of course, is that it depends—but it most certainly can, if you know the right approaches!

4. Is coworking saturated?

It’s only becoming saturated in one narrow part of the market—when you get the right perspective on where coworking is going, you can see just how much opportunity remains untapped.

5. How big is the coworking market?

I’ll give you a sense of what the potential market size is.

6. What does it cost to start a space?

While this will vary widely, you can use our handy charts (and the Business Model Template) to come up with some informed estimates.

7. What kind of software should I use?

Coworking space software is a big question mark that has to be addressed with the right approach, lest it take up way too much of your time.

8. The 4 key realities about coworking software

Before you make the jump into picking a platform, make sure you know what you’re getting yourself into—there are some tradeoffs you just won’t be able to avoid.

9. A quick overview of the different platforms

I offer a brief examination of the platforms, so you can get a vibe for what to investigate further.

10. How to attract members

Before you commit to building a space, it helps to understand how you’ll go about getting members. I’ll share with you my proven approach.

11. How to avoid the pit of doom

Too many coworking spaces make a critical mistake when it comes to building a space. Avoid that and you’ll save yourself massive headaches!

12. Quick guide to attracting your first members

To save you time and get you on the right track, I’ll share with you a step-by-step method for getting people on board with your project before it’s even launched.

Based on my own experience, which I’ve taught to hundreds of other space owners, this is a surefire way to ensure you will have all the help you need!

Premium business model template walkthrough

See what the actual template is like in action with my detailed walkthrough here:

Features of the Business Model Template:

The template file package includes the following:

All this and more!

Who’s behind all this?

Hi there! I’m Tony Bacigalupo. I’ve been in the coworking world since 2007, when I discovered a coworking group working out of a loft apartment in Manhattan.

Back then, Manhattan didn’t have any coworking spaces, so I resolved to lead the charge to get the first one open.

That space, New Work City, opened for business in 2008. I used my own personal savings and the support of an amazing community that came together to get it started.

As Manhattan’s first dedicated space, we achieved a lot of notoriety over the years. Along the way, I became active in the global coworking movement, teaching thousands of others how to build similar spaces everywhere.

When you purchase from me, you get more than files.

Now, I’m making the resources I’ve developed along the way available to you, so you can save time and avoid common mistakes.

I want you to build a thriving space, so you can help lots of people in your city work for themselves.

If you purchase this product or any of my other services, you wont just get a bunch of files—you’ll get my dedication to helping you succeed.

After your purchase, get in touch with me if you have any questions and I’ll do my best to point you in the right direction.

The Ultimate Guide to Crafting a Winning Business Plan for Your Coworking Space

Table of contents:.

Business plans are cornerstone documents for any company, as they contain essential details about:

The target market.
The main competitors.
Revenue and cost projections .
Products, services, marketing strategies, and more.

This means writing down a detailed business plan is vital for both your team and outside investors looking to finance your coworking space. In this article, we’ll go over the essential topics your coworking business plan must cover and give you an outline for structuring the document in a logical way.

First, let’s start with a quick overview of business plans.

Business Plans 101 (High-Level Outline Template)

A business plan is a document describing how you plan to start, grow, and manage a business.

You can think of it as a high-level road map that shows where your business is today, where it will go, and how you plan to get it there.

There are tons of useful resources online on how to write a business plan, so we won’t reinvent the wheel here. You can check out QuickBooks’ guide to writing business plans , which proposes a 10-step structure:

Executive summary , which is a one-page overview of the business.
Company description , which includes things like history, objectives, and mission statement.
Market research and potential , which describes your target market, including things like names, demographic info, location, company size (for B2B), and so on. When it comes to naming your coworking space, check out this article on some creative coworking space name ideas .
Competitive analysis , which identifies other businesses selling similar goods or services to your target market.
Product or service description , which explains what you’re planning to sell, how it works, and its unique benefits.
Marketing and sales strategy , which goes over how you plan to get your product or service to your target market and convince them to buy.
Business financials , which can include a whole host of documents like income statements, balance sheets, cash flow statements, and so on.
Organization and management , which lays out your organizational structure and key role inside your company.
Funding requests, which is an optional element for companies looking to raise funds.
Appendix for official documents , which can be all sorts of documents useful to potential investors, like patents, certificates, deeds, licenses, and so on.

This outline can be a good starting point for any organization looking to build a business plan. In the next sections, we’ll cover 6 topics that are specific to coworking spaces and should be heavily featured in your business plan .

#1 Target Market and Differentiators

Your coworking business plan should answer two key questions near the start:

Who’s your target market? For example, some coworking spaces focus on enterprise businesses looking for stable, long-term offices. Others target startups that need a small office and a meeting room but have the potential to expand rapidly.
What differentiators are going to attract customers from that market to your space? This typically starts with location . Are you going to be near the city center, with lots of amenities nearby, or in a more quiet and secluded suburban area? If you want more details, we have an entire guide on how to choose the right location for your space. Amenities and price can also be additional differentiators.

#2 Main Coworking Product Mix

Your coworking product mix is made up of the products you sell.

As we said in our article on creating a strong product mix , new coworking spaces should focus on three main products:

Open spaces
Private offices
Meeting rooms

It’s important for your business plan to establish what percentage of the space will be allocated to each product . Additionally, it should also include information about how much you plan to charge for them and why.

For example, desks in open spaces may be available for rent on a pay-as-you-go basis, while private offices should be included in membership plans. Meeting rooms can also be included in membership plans or be available for rent by the hour.

#3 Extra Revenue Generators

The bulk of your revenue typically comes from your main product mix. However, there are also plenty of ways to add extra revenue streams.

For example, you can diversify your regular membership plans and charge more for them based on 24/7 access, for example. Or, you can create virtual memberships for businesses that want to establish a legal presence and get a reliable correspondence address.

You can also consider a host of value-added services to help you generate more revenue like:

Secure lockers
Mailroom services
Office relocation services
Printing and copying services
Custom office design, and more

For more details on this topic, check out our article on generating more revenue for your coworking space .

#4 Marketing and Sales Plan

Once you’ve established your revenue generators, it’s time to get into the details of how you plan to get customers through the door.

Here are some of the key questions you’ll need to answer here:

Which marketing channels do you plan to use and why? This typically includes a mix of physical and digital touchpoints, like word of mouth, flyers, social media ads, and search engine optimization (SEO).
How much will it cost for you to attract one customer (CAC)? CACs are highly dependent on the channel, so you’ll need to run a few initial tests before you can answer this one.
How much will you earn from one customer over their lifecycle with your brand (CLTV)? You can break this down by customer segments, e.g., freelancers, startups, and enterprise companies. Keeping a pulse on your CLTV will also help you refine your ideal target persona over time.
How much will you spend on marketing and sales every month? This is usually a pretty straightforward calculation if you have a few months of experience under your belt.

If you’re just getting started and don’t have any experience with marketing and sales, check out our article on the 14 proven strategies for attracting more coworking space members .

#5 Expenses

For most coworking spaces, the biggest recurring expense is the monthly lease (except for operators using management agreements ).

You also want to include other key costs here, such as:

Space maintenance
New purchases (desks, chairs, etc.)

#6 Revenue and Cost Projections

The goal of listing your revenue generators and expenses is to get a good idea of how much revenue you’ll need to cover your costs and turn a profit.

For instance, say you have $5000 of regular expenses every month. Your projections should show how long it would take for revenue to reach and surpass that number. This is perhaps the most important part of any business plan, especially if you’re looking to attract outside investors.

In general, it’s better to be conservative than to set unrealistically high expectations and fall way below them . It’s also a good idea to factor in some unexpected expenses in your calculations.

For example, if your regular expenses are $5000, you want to reach $5500-6000 of monthly revenue before considering the space profitable on a monthly basis.

This coworking revenue calculator is a useful resource for projecting profits and losses, as well as building charts for investor decks.

Establish and Grow Your Coworking Space with OfficeRnD’s Flex Startup Program

Writing a business plan is only one step in building a successful coworking space. You also need to find the right location, promote your space, and before everything else, choose the right coworking management software .

To help you out, we created the OfficeRnD Flex Startup program . It’s geared towards aspiring flex and coworking entrepreneurs and offers an attractive 50% annual discount on OfficeRnD Flex’s startup plan . Plus, you get access to Flex Academy – an expertly curated list of coworking resources that contain everything you need to build, manage and grow a successful coworking space in 2023 and beyond.

Apply for the Flex Startup program here.

Asen Stoyanchev

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Top Coworking and Flex Space Trends for 2024 [Webinar Recap]

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Coworking First Steps

Coworking business plan, why a business plan.

A business plan is an essential document for any new business. You need a guiding document that can focus your team, your effort, and your financials.

Regardless of whether you want to focus on freelancers or corporates, look for investors or self-fund, you need a document that will focus your efforts and help you stay on-track for your goal. A business plan is your road map to a successful coworking or flexible workspace. An important note to keep in mind is “successful” is not the same as “profitable.”

The business plan can be as formal or informal as you like (depending on who you’ll be showing it to), but it should include some key pieces of information. What pieces of information depend on a number of factors, but there’s no better place to start than by looking at business plans from established coworking spaces. Some that we can recommend are :

New Work Cities
GCUC 2014 Financial Plan Example
Social Business City Wiesbaden

Typical Structure

A business plan does not have a required structure or length, so don’t fixate on getting the right word count. Instead, fixate on getting the boiled down, essential information with all the supporting details, outlines, and vision to make it sing. Before you start writing a 200 page business plan, we’d recommend that you check with the recipient to see if that’s what they’re expecting!

Some common elements to include in a business plan are:

Business Description

What is a coworking space? What problems are you trying to solve? What is special about your coworking space? Where will the money come from—what amount of your income will come from memberships, events, or recurring services? Don’t expect the reader to bring in outside information, sell them on why your idea stands out.

Industry Background

How is coworking growing in your country and area? Do you have any growth data? Getting in touch with other coworking space managers in your region is a good idea. Alternatively, you can always check the Google and LinkedIn coworking groups and check for old threads or better yet, ask the question yourself! There is an annual coworking survey done by Deskmag which is an excellent place to find information about growth.

Environment

Where will the space be? What makes this location great? What else is in the area? What is the demographic of people in this area? The more specific you can get, the better, but leave yourself room in case things change.

Competitor Analysis

Are there other coworking spaces in the area? Are there other open work cafes or business centres close by? What makes your space a better option and what is your competitive advantage? Be honest—you don’t want to downplay your competitors, you want to demonstrate your deep knowledge of their operations.

Market Analysis

Who is your target customer? How many of these customers are there in your area and how will you attract them? Where are your future customers currently working? How can you help them achieve their goals?

Marketing Plan

How will you reach your potential customers?

Think through a few steps:

What is your main message?
Who are you trying to reach and what do you have to offer them?
What channels are you going to use?
How do you convert someone who’s interested in your space into a recurring member?

Operations Plan

How will you manage the space? This is the place to dive into the functions of your space. How much staff will you need? What are your opening hours going to be? How will you manage access? How many desks are allocated to flex members? It’s important to show that you have thought of all the little details and have a thorough understanding of what it will take to operate your space.

Financial Plan

How much money do you already have to get started? How much money do you need to get started and how will you spend it? Where and how will you find the rest of the capital needed to start your coworking space? How will you return it? When do you expect to start being profitable? How much money do you think you will make each month? What can go wrong? What is your exit strategy?

Some of this will be guesswork, but you should be as realistic and data/numbers focused as you can be.

This section is especially important if you are looking for funding.

Check out our full collection of resources for starting up a coworking business. You can also read our blog and follow us on Twitter , Facebook or Instagram for more tips and news around coworking space management. You have additional questions or feedback? Suggest new topics at [email protected] .

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Comment faire un business plan ? Modèle gratuit !

Téléchargez notre modèle vierge de business plan et suivez nos conseils pour bien le remplir !

Vous êtes sur le point de lancer votre projet et cherchez comment faire un business plan ? Découvrez ce qu’est un business plan, pourquoi il est important d’en faire un et notre modèle de business plan gratuit à télécharger (modèle vierge). Suivez nos conseils et exemples pour bien le remplir !

Qu’est-ce qu’un business plan ?

Le business plan (plan d’affaires, en français) est un dossier synthétique qui présente un projet de création ou de reprise d’entreprise, en définissant sa stratégie commerciale et financière. Vous pouvez en quelque sorte le considérer comme un CV ou un “book” destiné à structurer et à vendre votre projet.

La création d’un business plan intervient après les recherches documentaires, la prospection, les études et des démarches que vous avez pu mener en amont comme :

Le choix d’une forme juridique pour votre entreprise
La réalisation d’une étude de marché (ou d’un sondage en ligne )
L’évaluation de vos ressources et de votre business model (modèle économique)

Pour le réaliser, vous aurez plusieurs choix que nous vous présenterons par la suite, mais vous pouvez aussi utiliser notre modèle de business plan gratuit.

Pourquoi faire un business plan ?

Un business plan vous sert d’abord à vous-même : il permet de structurer votre projet de création d’entreprise et de mettre à plat vos idées. Il n’est pas obligatoire. Vous n’êtes donc pas contraint de vous coller à sa conception, assez chronophage.

Dans certains cas de figure, le business plan ne présente pas vraiment d’intérêt. Par exemple, si vous venez de créer votre micro-entreprise et vendez une prestation de services depuis votre domicile, un business plan se révélera sûrement inutile. À l’inverse, ce document nous paraît incontournable si vous souhaitez créer une boutique en ligne , par exemple ou bien ouvrir un restaurant.

Rappelez-vous : il s’agit aussi d’un outil de communication. Voici quelques exemples concrets pour lesquels on risque fort de vous demander un business plan :

lorsque vous désirez ouvrir un compte ou obtenir un prêt bancaire ou un autre financement ;
lorsque vous recherchez des fournisseurs ;
lorsque vous comptez vous associer et/ou trouver des partenaires ;
lorsque vous souhaitez lever des fonds.

Concernant ce dernier point, on peut penser à une start-up qui se lance, souhaite financer son développement et/ou accélérer sa croissance. Faire un business plan doit permettre à l’investisseur de savoir s’il peut s’engager avec elle. Va-t-il y trouver son compte ? Est-ce un projet rentable ? Quels risques prend-il en investissant avec cette startup ? Un business plan est là pour le séduire et le convaincre. Mais c’est également un outil qui doit inspirer confiance et rassurer sur l’équilibre financier de votre projet, mais aussi et surtout sur les perspectives de bénéfices.

Le business plan a aussi une utilité en interne. Grâce à lui, votre entreprise peut contrôler le pilotage de certaines opérations, tester différentes hypothèses, et réajuster au besoin en le mettant à jour, puisqu’il fournit un cadre de comparaison (ce dont vous manquez cruellement à votre lancement).

Enfin, si vous souhaitez reprendre un commerce ou une entreprise, vous pouvez aussi mettre sur pied un business plan. La trame de base est la même que pour un projet de création d’entreprise, sauf que vous devez aussi intégrer des éléments spécifiques sur l’entreprise que vous allez racheter (ex : historique, clientèle, produits, bilan financier etc.).

Modèle de business plan gratuit et conseils pour le remplir

Les modèles de business plan télécharger.

Vous êtes ici pour ça, donc ne faisons pas durer le suspense. Vous trouverez ci-dessous un modèle de business plan vierge à télécharger gratuitement. Nous l’avons décliné sous plusieurs formats, en fonction de vos besoins :

Modèle de business plan gratuit word téléchargeable ici
Modèle de business plan gratuit powerpoint (en cours de création)

Le format Word est idéal pour réaliser un business plan simplifié. Il vous suffira de remplir les différentes parties en suivants nos conseils et en l’adaptant au business d’un food-truck.

Nous vous fournissons uniquement le modèle Word, mais sachez que certains acteurs comme par exemple Créer-mon-business-plan fournissent des modèles beaucoup plus complets pour quelques dizaines d’euros qui vous permettront de recevoir à la fois un modèle Word et un outil Excel pour simuler les projections financières de votre projet de food-truck, ainsi que de l’aide pour le remplir.

Enfin, certains cherchent un modèle de business plan en PDF. Aucun intérêt à notre avis, il sera beaucoup plus facile de le modifier sous Word et d’en télécharger ensuite une version finalisée en PDF.

Exemple de trame du business plan

Le modèle de business plan que nous vous fournissons gratuitement intègre la trame suivante :

C’est un bon exemple de business plan simple et une trame relativement classique, que vous pouvez adapter développer certaines catégories ou au contraire en passer certaines sous silence, selon votre projet.

Nos conseils pour un business plan simple et efficace

Maintenant que vous avez en tête la structure et les éléments incontournables du business plan, il est temps de vous livrer quelques conseils pour concevoir un business plan simple et efficace. Ces conseils valent que vous utilisiez notre modèle ou non.

Misez sur la clarté et la simplicité. N’en faites pas trop, en particulier si vous présentez un projet avec beaucoup de jargon technique. Mettez-vous toujours à la place de votre lecteur et n’entrez pas trop dans les détails. Adressez-vous à lui avec ses mots.
Pensez à faire concis et synthétique . Il n’y a pas de règle préétablie sur le sujet, mais on estime qu’un business plan ne devrait pas contenir de 20 à 25 pages.
Aérez votre texte en faisant des paragraphes et organisez vos idées avec des parties et des sous-parties regroupées au sein d’un sommaire.
Ajoutez des visuels lorsque c’est pertinent (ex : diagrammes, graphiques, images)
Faites-vous relire . Il n’y a rien de pire que de se retrouver à parcourir un document truffé de fautes d’orthographes. Soyez vigilant là-dessus !
Pensez aussi aux annexes . Elles vous permettent de joindre des documents complémentaires sans alourdir le coeur de votre business plan.
Etayez votre propos en citant vos sources . Expliquez tous vos calculs et tableaux de chiffres. Justifiez tout ce que vous avancez, en particulier vos projections financières.

Rappelez-vous, l’objectif du business plan est de convaincre votre interlocuteur, alors produisez un document sérieux et béton, qui ne laisse aucune place au doute.

4 erreurs à ne pas commettre dans votre business plan

Que vous utilisiez notre modèle de business plan ou non, voici les 4 principales erreurs à éviter lors de la rédaction de votre plan d’affaires :

Bâcler la forme du business plan
Mal présenter l’équipe
Ne pas être exhaustif dans l’étude de marché et de la concurrence
Négliger le modèle économique et la stratégie commerciale

Comment faire un business plan ?

Les différentes parties.

Chaque business plan est propre à chaque projet. Si sa structure et sa présentation peuvent varier, il doit néanmoins comporter des éléments essentiels que l’on a regroupés en 2 grands domaines (+ 1 bonus) :

La présentation de votre projet et de votre entreprise : c’est le modèle de business plan que nous vous avons fourni
Les projections financières : en général un fichier excel

La présentation de votre projet et de votre entreprise

Dans cette partie du modèle de business plan, vous allez notamment expliquer les modalités opérationnelles de votre business plan en suivant une trame :

Le statut de votre entreprise : date de création, forme juridique, nombre d’actionnaires, composition du capital etc.
Qui vous êtes, les membres de votre équipe et vos associés : parcours, compétences, expérience. Expliquez qui fait quoi au sein de l’entreprise, tout en démontrant que vous disposez de l’ensemble des compétences nécessaires à la réussite de l’activité.
Une synthèse de votre étude de marché . Elle contient la présentation du produit ou du service que vous souhaitez vendre, votre politique de prix, vos concurrents, le marché que vous souhaitez attaquer, vos avantages concurrentiels etc.
Une présentation de votre business model .
Votre stratégie et plan d’action . En premier lieu, on pense à la stratégie commerciale, qui doit présenter vos objectifs en termes de chiffre d’affaires et de croissance. Mais aussi au marketing, à la communication, à la distribution, ou encore à la gestion des ressources humaines.

Tous ces éléments sont bien évidemment inclus dans le business plan gratuit que nous vous avons fourni.

Les projections financières

C’est grâce à toutes ces projections financières que vous allez pouvoir démontrer à vos interlocuteurs la faisabilité et la solidité économique de votre projet. Votre business plan doit notamment contenir les éléments suivants :

Le compte de résultat prévisionnel . Il s’agit d’un des éléments-clés de votre plan d’affaires. Ce compte de résultat se présente sous la forme d’un tableau financier. Il doit déterminer le degré de rentabilité de votre entreprise, en démontrant que votre chiffre d’affaires à venir couvrira vos dépenses (charges). Les projections se font souvent sur les trois premières années d’existence de l’entreprise.
Le seuil de rentabilité : il s’agit du chiffre d’affaires minimum à partir duquel l’activité d’une entreprise devient rentable.
Le tableau ou plan de trésorerie : établi mensuellement, il présente les encaissements et les décaissements prévus au cours de la première année d’activité de l’entreprise.
La capacité de financement , c’est-à-dire tous les capitaux et les sources de financement qui permettent de lancer le projet (ex : fonds propres, aides etc.).
Le plan de financement à trois ans : il détaille vos besoins en financement sur les trois premières années d’activité. Il permet de vérifier que votre entreprise sera pérenne dans le temps.
Le besoin en fonds de roulement (BFR) . Le BFR correspond aux sommes d’argent dépensées par l’entreprise au lancement de son activité et qu’elle ne pourra récupérer qu’après l’encaissement du paiement de ses premières factures.

Si la partie présentation de l’entreprise est assez facile à remplir, comme vous pouvez le voir dans l’exemple de business plan que nous vous avons fourni gratuitement, la partie financière est plus complexe. Pour cette partie, nous vous recommandons de vous faire accompagner.

Bonus : l’executive summary

L’executive summary – résumé opérationnel, en français – est un teaser d’une à deux pages qui doit donner envie de lire la suite de votre business plan et de découvrir votre projet. Il se place au début d’un plan d’affaires et doit mettre en avant de façon synthétique les informations les plus importantes :

Votre projet et les problèmes qu’il résout
Votre stratégie
Votre offre avec votre avantage concurrentiel
Votre business model
Votre marché etc.

Vous disposerez ainsi d’une vision globale de tous les éléments à mettre en avant, ce qui vous facilitera la tâche.

Faire un business plan : quelles sont vos options ?

Plusieurs options s’offrent à vous pour réaliser un business plan : le faire vous-même sans aide tierce, utiliser un logiciel en ligne, ou faire appel aux services d’un professionnel. Chaque solution présente des avantages et des inconvénients.

Option n°1 : faire votre business plan gratuitement (mais vous-même)

Première possibilité pour faire votre business plan : vous y coller seul, sans l’aide d’un logiciel ou d’un professionnel. Pour cela, vous pouvez partir de notre modèle de business plan gratuit et vierge, ou bien d’un modèle de business plan déjà pré-rempli pour certains secteurs. En fonction de vos besoins, utilisez le format Excel, PDF et PowerPoint.

Créer son business plan en partant de zéro présente d’abord un avantage financier. Vous n’avez aucun frais à prévoir si vous choisissez un modèle de business plan gratuit. Cette solution est idéale pour les entreprises aux budgets serrés, mais elle présente un autre avantage non négligeable : cela vous force à réfléchir en profondeur sur votre projet de création d’entreprise. Par contre, préparez-vous à y passer du temps. La conception d’un business plan est chronophage et peut se révéler fastidieuse, surtout lorsque l’on attaque les prévisions financières.

Notez enfin que certains acteurs (comme Créer-mon-business-plan par exemple), proposent à la fois des modèles de business plan payants à télécharger et la possibilité de le réaliser en ligne. Comptez quelques dizaines d’euros pour un modèle de business plan thématisé (c’est à dire adapté à votre secteur), ce qui à notre avis peut valoir le coup pour éviter de repartir de notre modèle de business plan vierge :

Choix parmi des dizaines de modèles de business plan
Business plan au format Word de 10 à 20 pages
Exemples de textes fournis tout à long du modèle
Volet financier au formt Excel.

C’est donc un bon compromis entre le business plan gratuit et l’accompagnement (en ligne ou par un professionnel).

Option n°2 : faire son business plan en ligne

La deuxième option consiste à se faire accompagner un peu plus en réalisant son business plan en ligne , à l’aide d’un logiciel dédié. De nombreux sites sont en concurrence sur le marché.

Voici les avantages à utiliser un outil en ligne :

Vous disposez de modèles de business plans payants prêts à l’emploi, adaptés à différents corps de métiers.
Tous les modèles sont centralisés sur la même interface : vous gagnez du temps dans le processus de création. On vous aide à mettre en forme le document, à créer le prévisionnel financier etc.
Pas besoin d’avoir de connaissances en comptabilité.
Vous pouvez bénéficier de ressources complémentaires pour concevoir votre plan d’affaires, comme un accompagnement en ligne avec un conseiller.
Certains logiciels de business plan sont gratuits.

En ce qui concerne les inconvénients, ces modèles de business plan ne sont pas gratuits (mais ils sont complets). Ensuite, en fonction du logiciel que vous choisirez, vous n’aurez pas le droit à du conseil et vous ne pourrez pas déléguer la partie rédactionnelle. Il faudra quand même consacrer du temps pour l’écriture et avoir un minimum de bases pour élaborer votre business plan. Ceci-dit, ces logiciels fournissent de nombreux conseils et des exemples de business plan pour vous aider à remplir le vôtre de manière efficace.

Option n°3 : passer par un professionnel

Si vous cherchez de l’aide pour faire votre plan d’affaires personnalisé sans utiliser un modèle de business plan, rien ne vous empêche de vous attacher les services d’un professionnel. On pense notamment aux professionnels suivants :

L’expert-comptable local
L’expert-comptable en ligne
Les experts et consultants en business plan (ex : les spécialistes de la fiscalité, les avocats d’affaire).

Grâce à un professionnel du business plan, vous vous assurez de gagner du temps et disposez des conseils et du savoir-faire d’un expert. On le recommande en particulier aux projets complexes qui font appel à de nombreuses donnés financières.

Par contre, ce genre de service implique un coût financier plus important qu’avec un logiciel en ligne. Sans compter que vous risquez quand même de devoir collaborer à la partie descriptive du document. Un expert saura parfaitement jouer avec les chiffres, mais il aura besoin de vous pour comprendre la genèse de votre projet ainsi que tous les tenants et aboutissants.

Au cours de vos recherches, pensez aussi à vous rapprocher des structures d’accompagnement de créateurs, de certaines legaltech , des Chambres de commerce et d’industrie ( CCI ), ou encore des Chambres de métiers et de l’artisanat ( CMA ). Ces différents organismes professionnels proposent souvent des formations et ateliers autour du business plan et pourront vous accompagner dans la construction de votre plan d’affaires.

Au final, quelle que soit la méthode choisie, gardez bien cela en tête : comme le dit l’expression, “on n’a qu’une seule chance de faire bonne impression.” Alors appliquez-vous, et utilisez nos conseils pour réaliser un business plan solide !

Combien coûte un business plan ?

Le coût d’une business plan dépend de l’option que vous allez choisir. Si vous vous utilisez notre business plan gratuit, vous n’y passerez que du temps. Si vous choisissez un modèle payant, vous en aurez pour entre 50 et 100€ environ. Si vous optez pour un logiciel de business plan en ligne , les prix varient d’une solution à l’autre.

La solution la moins économique consiste à passer par un professionnel. Les tarifs dépendent de la complexité et de la technicité du projet. Pour vous donner un ordre d’idées, on a recensé des tarifs partant de 300€ et pouvant aller jusqu’à 4 000€.

Un business plan gratuit, c’est possible ?

Faire un business plan gratuitement, oui, c’est possible en utilisant un modèle de business plan et en y passant du temps, ou bien via certains organismes comme la CCI.

Les personnes ayant téléchargé le modèle de Business plan ont également été intéressés par :

Modèle de business plan d'espace de coworking

Téléchargez ce modèle de business plan d'espace de coworking en PDF ou Word, ou adaptez-le à votre projet directement dans notre logiciel de business plan en ligne.

Présentation du modèle de business plan d'espace de coworking

Si vous n'avez pas l'habitude de rédiger des business plans, ce modèle de business plan d'espace de coworking est la solution idéale pour vous guider dans cet exercice périlleux.

Notre modèle contient un business plan complet d'une structure d'espace de coworking située dans la ville de Caen. Il contient à la fois un prévisionnel financier, et la partie rédigée servant à présenter le projet, l'équipe, le marché local, et la stratégie commerciale mise en place par les dirigeants.

Sa lecture vous permettra de mieux comprendre ce que veulent voir votre banquier et vos investisseurs, et ainsi de créer un business plan répondant à leurs attentes.

Modèle réservé aux abonnés à la version payante de notre logiciel de business plan . Essayez le logiciel gratuitement pendant 7 jours.

Téléchargez ou modifiez ce modèle de business plan d'espace de coworking

Disponible en pdf.

Juste besoin d'inspiration? Téléchargez ce modèle de business plan en PDF pour le consulter ou l'imprimer.

Exportable sous Word

Exportez ce modèle de business plan d'espace de coworking au format MS Word (.docx) pour l'adapter à votre projet.

Modifiable en ligne

Adaptez ce modèle à votre projet en modifiant la partie rédigée et le prévisionnel financier dans notre logiciel de business plan en ligne .

Contenu du modèle de business plan d'espace de coworking

Notre modèle contient un business plan complet comprenant une partie rédigée et un prévisionnel financier.

Résumé : Résumé du business plan (executive summary) présentant les points clés pour la banque ou des investisseurs potentiels
Société : Présentation de la société : structure juridique, actionnaires et dirigeants, siège social et emplacement
Produits et services : Présentation de l'offre commerciale de la société
Etude de marché : Mise en avant de l'opportunité commerciale au travers d'une analyse du marché, de ses tendances, de sa réglementation, et de la concurrence
Stratégie : Partie mettant en avant la stratégie de l'entreprise au niveau de la fixation des prix, du la commercialisation de l'offre, et de la gestion des risques inhérents au projet
Opérations : Présentation de l'organisation opérationnelle de l'entreprise (plan de personnel, fournisseurs, etc.)
Plan financier : Prévisionnel financier complet comprenant notamment un tableau d'emplois-ressources (plan de financement initial), et des états financiers complets (compte de résultat, bilan comptable, et tableaux des flux de trésorerie)
Annexes : Possibilité d'inclure différentes annexes financières réalisées par le logiciel (échéancier de la dette, états financiers mensuels, analyse financière, etc.)

table des matières du modèle de business plan d'espace de coworking

Extrait du modèle de business plan d'espace de coworking

NetCoworking SAS sera un espace de coworking situé dans la ville de Caen, il proposera aux entreprises et travailleurs indépendants de louer des bureaux, ou l'une des deux salles de réunion.

La location pourra se faire de façon régulière, avec un espace attitré, ou de façon ponctuelle à la journée. Nos tarifs iront de 15€ la journée à 220€ par mois.

Nous proposerons également une offre de location de salle de réunion pour les entreprises et les professionnels en déplacement dans la ville.

NetCoworking SAS sera dirigé par les associés Denis C. et Mathilde K. qui détiennent tous deux 50% des parts sociales de l'entreprise.

Denis dispose d'une expérience de cinq ans en tant gérant d'un espace de coworking sur la région parisienne, il connait donc très bien les aspects opérationnels du métier.

Mathilde connaît bien les espaces de coworking qu'elle a fréquenté en tant qu'employé dans 3 start-ups différentes. Web designer de formation, elle possède un grand nombre de contacts dans le milieu, et utilisera ses compétences pour concevoir et promouvoir le site internet de l'espace de coworking.

Les deux associés se sont rencontrés lorsque Denis gérait l'espace de coworking dans lequel Mathilde travaillait et ont sympathisé car ils sont tous deux natifs de Normandie. Le projet est né d'un désir commun d'entreprendre et de retourner en Normandie.

Marché national

Importé en 2008 des Etats-Unis, le concept des espaces de co-working rencontre un véritable succès en France puisque près de 600 espaces ont ouverts leurs portes en 9 ans à peine.

La demande pour les espaces de coworking est portée par l'augmentation du nombre de travailleurs indépendants, qui a augmenté de 34% entre 2008 et 2016, et une évolution du monde du travail.

70% des digital natives se voient travailler dans un espace de co-working, et aujourd’hui, près de 6% des salariés travaillent déjà de cette façon.

Les utilisateurs de ces espaces de travail sont en général des indépendants, des salariés de petites et moyennes ou grandes entreprises, des freelances, des micro entrepreneurs ou des entrepreneurs.

79% des personnes allant dans les espaces de coworking ne les voient pas uniquement comme des bureaux, mais aussi comme des espaces communautaires favorisant l'échange entre milieux qui ne se côtoieraient pas forcément.

Le tarif des espaces de coworking est également attractif comparé au coût des locaux indépendants. Les opérateurs d'espaces hybrides mettent en avant une économie de 30 à 50% par rapport aux bureaux traditionnels.

On estime le taux de remplissage des espaces de coworking à environ 68% en moyenne.

Marché local

Le coworking a très récemment vu le jour à Caen. Le premier espace a ouvert ses portes en 2015 et on recense aujourd'hui 3 espaces de coworking au sein de l'agglomération caennaise.

Nous nous attendons à une concurrence forte avec les autres espaces de coworking de la ville dans la mesure où nos offres comparables.

Nous pensons cependant que le marché se développe suffisamment rapidement pour pouvoir supporter l'arrivée d'un nouvel entrant. Ce d'autant plus que l'arrivée de notre espace sur le marché n’entraînera qu'une faible augmentation de la capacité d'accueil.

Nous avons choisi de cibler principalement les segments de clientèle suivants :

Les professionnels indépendants et les freelances : selon les chiffres de 2017 de l'INSEE, on compte 2 260 personnes autrement dit 4.3% de la population active caennaise en tant que travailleurs indépendants. L'espace coworking est souvent une occasion pour eux d’interagir, de collaborer avec des partenaires, et de trouver de nouveaux clients.
Les start-ups et entreprises en expansion : ces entreprises cherchent des bureaux disposant d'un bon accès internet, leur offrant de la flexibilité au niveau du nombre de postes de travail, et à ne pas avoir à gérer ni l'aspect administratif ni la maintenance des locaux.
Les personnes en déplacement professionnel : ces personnes recherchent un espace leur permettant de travailler une journée ou d'organiser des rencontres avec des clients ou fournisseurs potentiels.

Chiffres clés

Nous prévoyons que l'entreprise soit rentable dès sa première année d'exploitation.

Nous pensons pouvoir réaliser en année 1 un chiffre d'affaires de 100 614€ et un EBE de 11 825€ (11,7% de marge).

L'amélioration du taux de remplissage sur les deux années suivantes devrait nous permettre d'atteindre en année 3 : 104 142€ de chiffre d'affaires et 14 813 € d'EBE (14,2% de marge).

Le flux de trésorerie opérationnel net devrait être positif sur la durée du plan et nous permettre d'honorer nos remboursements d'emprunt tout en conservant une marge de manœuvre suffisante pour faire face à d'éventuels imprévus.

La création de notre espace de coworking nécessite un investissement initial de 57 500€.

Les associés ont prévu de contribué à hauteur de 66% (5 000€ de capital social et 32 500€ d'apport en compte courant d'associés), et nous souhaiterions obtenir un prêt bancaire pour les 20 000€ restant.

Modèle réservé aux abonnés à la version payante de notre logiciel de business plan. Essayez le logiciel gratuitement pendant 7 jours.

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Les étapes pour réaliser le business plan d'un espace de coworking

Découvrez les étapes nécessaires à la création de votre espace de coworking.

guides pour creer un espace de coworking

Guides pour créer un espace de coworking.

Retrouvez nos guides pour créer ou reprendre un espace de coworking.

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Toutes les étapes pour créer votre organisme de formation.

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N'hésitez pas à lire notre article pour compléter le business plan : il est rempli de bons conseils.

IMAGES

[Modèle] Le Business Plan d'un Coworking
Un exemple de business plan pour un coworking (35 pages)
Coworking Space Business Plan Template + PDF Download
[Modèle] Le Business Plan d'un Coworking
[Modèle] Le Business Plan d'un Coworking
Espace coworking : Modèle de business plan rédigé gratuit

VIDEO

Business Progress Technique || Professional Business Plan
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Comment construire un business plan convaincant ?
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Coworking space business model| Case Study Hindi

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Online Business Plan (Example)
Fill Out A Business Plan In Minutes. Easy To Use, Save, & Print. Try Today! Create, Download, & Print A Business Plan - Simple Platform - Get Started For Free!
Free Business Plan Builder
Fill In Professional Business Plan Templates. Download & Print Instantly- 100% Free! Answer Easy Questions & Create In Minutes - Save To PDF & Word - Jumpstart Your Business!
Espace coworking : Modèle de business plan rédigé gratuit
Toutes les fiches pratiques. Espace coworking : Modèle de business plan rédigé gratuit. Modèle de business plan sur 3 ans (pdf et excel) à télécharger. vous disposez d'un local et vous souhaitez rédiger un business plan pour un espace coworking, société facile vous offre un exemple de business plan. Sommaire.
How to Write a Coworking Business Plan: Complete Guide
Use this template to create a complete, clear and solid business plan that get you funded. 1. Executive Summary. This is the first part and the most important section of your business plan. This is the first thing lenders and/or investors will have a look at. Before we dive into the specifics, keep in mind the executive summary is a summary ...
Coworking Space Business Plan Template [Updated 2024]
Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a coworking space business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of coworking space company that you documented in your company overview.
Coworking Space Business Plan Template + PDF Download
Business Plan Checklist for Your Coworking Space The coworking industry is becoming a lucrative worldwide phenomenon , and now is the perfect time to break into the business. And as COVID-19 induced lockdowns and social distancing hopefully become a thing of the past, remote workers will be looking to find ways to connect with like-minded ...
Comment créer un business plan de coworking gratuit en PDF avec Angel
Une fois votre business plan de coworking finalisé, vous avez la possibilité de le télécharger en formats PDF et Excel avec Angel. Le format PDF est idéal pour une présentation professionnelle à des investisseurs, des prêteurs et des partenaires. Il offre un aperçu clair et concis de votre plan, parfait pour les réunions et les ...
Coworking : un exemple de business plan (gratuit)
Réussissez le business plan de votre espace de coworking grâce à cet exemple gratuit. Nos experts ont réalisé un pack complet pour un espace de coworking, modifiable. Si l'idée de créer un espace où les esprits créatifs et les professionnels peuvent se rencontrer et collaborer vous passionne, vous êtes sur la bonne voie.
Coworking Space Business Plan: Guide & Template (2024)
If you are planning to start a new Co-Working space business, the first thing you will need is a business plan. Use our sample coworking space business plan created using upmetrics business plan software to start writing your business plan in no time.. Before you start writing your business plan for your new co-working space business, spend as much time as you can reading through some examples ...
Coworking Space Business Plan Template (2024)
Office Design/Build: $200,000. Marketing and Advertising: $50,000. Inventory and Supplies: $50,000. Three Months Of Overhead Expenses (Rent, Salaries, Utilities): $100,000. Working Capital: $100,000. Easily complete your Coworking Space business plan! Download the Coworking Space business plan template (including a customizable financial model ...
Coworking Space Business Plan Template (Free)
This includes offering up-to-date statistics and pinpointing emerging trends in the coworking sector, as illustrated in our coworking space business plan template. Then, you need to articulate your business concept effectively. This encompasses your vision, identifying your target market (such as freelancers, startups, remote workers, or small ...
How to Write a Winning Coworking Business Plan
How to write a coworking business plan. Below we'll break down each aspect of a business plan and how it applies specifically to your coworking space. 1. Executive Summary. The executive summary is a one-page overview that summarizes your entire business plan at a high level. It should cover who you are, the business you'll be creating, how ...
Un exemple de business plan pour un coworking (35 pages)
Oui, construire un business plan pour votre espace de coworking vous donnera l'occasion de : - composer une proposition de valeur convaincante pour votre espace de coworking. - identifier vos segments de marché et comprendre ses besoins. - repérer les espaces de coworking concurrents. - trouver des avantages concurrentiels.
Coworking Space Business Plan Essentials
6. Marketing. You'll need to market your coworking space to attract customers and grow your business. The cost will vary depending on the type of marketing and how much you spend. For example, if you plan to do a significant amount of online marketing, you might want to invest in a website and pay for online advertising.
How To Write A Bulletproof Coworking Space Business Plan
A coworking space business plan is an essential document to start building and will pave the way for you to secure your funding. It'll also teach you a lot about the industry, the market, and how you're going to be functioning in relation to both. We're going to show you a template for your very own coworking space business plan design in ...
How to Write an Effective Business Plan for a Coworking Space
Hopefully, this guide will help you create an effective business plan for a coworking space, with which you will become one of the key players in this rapidly growing industry. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. ...
How to Create a Business Plan for Your Coworking Space
Your business plan should demonstrate your expertise and dedication to the project. Below is an example of a coworking space business plan table of contents: Business Plan Table of Contents (Sample) Executive Summary Company Description Market Analysis Team and Management Products and Services Marketing Strategy Operations Strategy
Comment réaliser le business plan de votre espace de coworking
Le plan marketing joue un rôle essentiel pour faire connaître votre espace de coworking à vos prospects. Avant d'entamer votre business plan, il vous faudra avoir réfléchi aux actions que vous comptez mettre en place, et au budget et personnel dont vous devrez disposer pour les mener à bien. Là-encore, ces informations, vous aideront à ...
How to write a business plan for a coworking space?
A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast. Using business plan software is the modern way of writing and maintaining business plans.
Coworking Business Plan + [PDF Download]
Sales Manual (including the Coworking Agreement). Venue hire/ external events manual. Communication manual. Community manual (including the House Rules). 3. Strategy & timeline for the launch of your coworking business. Prepare to go to market three months before the opening and three months after.
Coworking Business Model Planning Kit
The 7 proven coworking business models. Depending on what kind of space you want to build (we break it up into roughly Small, Medium, and Large), there are models that have been shown to consistently work well. ... Plan for pre-paid memberships to help with buildout costs 5- and 10-year forecasts. Show your projected income and expenses for the ...
How To Create A Business Plan For Your Coworking Space [2023]
Writing a business plan is only one step in building a successful coworking space. You also need to find the right location, promote your space, and before everything else, choose the right coworking management software . To help you out, we created the OfficeRnD Flex Startup program.
Coworking Business Plan
A business plan is your road map to a successful coworking or flexible workspace. An important note to keep in mind is "successful" is not the same as "profitable.". The business plan can be as formal or informal as you like (depending on who you'll be showing it to), but it should include some key pieces of information.
Business Plan
Pour cela, vous pouvez partir de notre modèle de business plan gratuit et vierge, ou bien d'un modèle de business plan déjà pré-rempli pour certains secteurs. En fonction de vos besoins, utilisez le format Excel, PDF et PowerPoint. Créer son business plan en partant de zéro présente d'abord un avantage financier.
Modèle de business plan d'espace de coworking
Retrouvez nos guides pour créer ou reprendre un espace de coworking. Toutes les étapes pour créer votre organisme de formation. Téléchargez ce modèle de business plan d'espace de coworking en PDF ou Word, ou adaptez-le à votre projet directement dans notre logiciel de business plan.
Venture studio raises $30M for portfolio companies
Mission 3A has 13 to 15 companies under its wing, not including deals in progress, Chrisney told the Business Journal. Among them are SurgerEase, a HIPAA-compliant "Calendly" for surgery ...

How to Write a Coworking Business Plan: Complete Guide

1. Executive Summary

Why businesses prepare business plans?

How to write an executive summary for a coworking business plan?

2. Business Overview

Business Model

Coworking businesses: leasing vs. buying

Revenue model

Target Audience

Legal Structure

Coworking Financial Model

3. Market Analysis

a) Coworking industry

How big is the coworking industry in the US?

How big is the coworking industry in your city?

How fast is the coworking industry growing in your city?

b) Competition

Why you need a competitive analysis in your coworking business plan?

c) Customers

4. Sales & Marketing Strategy

What marketing channels do coworking spaces use?

What is your unique selling proposition?

5. Management & Organizational Structure

Organizational structure for a coworking

6. Financial Plan

Historical Financials (if any)

Startup Costs

Financial Projections

7. Funding Ask

Use of Funds

Privacy Overview

Coworking Space Business Plan Template

Coworking Space Business Plan

What Is a Business Plan?

Why You Need a Business Plan

Sources of Funding for Coworking Space Businesses

How to Write a Business Plan for a Coworking Space Business

Executive Summary

Company Overview

Industry Analysis

Customer Analysis

Finish Your Coworking Space Business Plan in 1 Day!

Competitive Analysis

Marketing Plan

Operations Plan

Management Team

Financial Plan

Income Statement

Balance Sheets

Cash Flow Statement

Coworking Space Business Plan FAQs

How Do You Start a Coworking Space Business?

OR, Let Us Develop Your Plan For You

Other Helpful Business Plan Articles & Templates

Business Plan Checklist for Your Coworking Space

Looking for our full coworking space business plan?

1. Define Your Vision

2. Solve a Specific Problem

3. Define Your Space

4. List Your Business Goals

5. Pick Your Team

6. Coworking Business Model

Who is your audience?

What are your revenue streams?

What are your marketing strategies?

What partnerships can you form?

7. Coworking Business Model Template

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